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flooring to be replaced. Maybe flooring's gotta be replaced, you know, uh, it's usually those
minor things like paint flooring, general cleanup.
So you do have some make and make ready expenses too that you can average out into, um, your
monthly operating expense. (···1.0s) Okay? (···0.7s) Alright, so let's talk about debt servicing.
(···1.2s) With debt servicing. Remember we talked about r o I minus your debt servicing gives
you your cash flow. So what is debt servicing? We talked about it being principal and interest.
Okay? One thing I want you guys to understand is everybody's freaking out right now.
Rates have been at a all time low for many, many years and rates are starting to creep up at this
point in time. Um, so with that said, I want you guys to understand it is not the cost of the
capital, it's the ability to get your hands on the capital. (···0.7s) As you can see (···0.7s) with
some of our examples that we walked through earlier, you can produce a very high return on
investment, okay? (···1.8s) So also debt servicing.
It's, it's the cost to repay the mortgage at any secondary mortgage, private loans. Um, maybe it's
money that you borrowed off of a credit card to be able to make the deal come together.
Whatever the cost is that's involved in repaying, that's going to factor into your debt servicing.
(···1.0s) Also, I (···1.2s) want you guys to understand that the, the outcome of the act of
borrowing is what we focus on, not the cost. (···0.6s) I said that earlier, I'm gonna say it again.
You'll probably hear us say it a number of times throughout this training. It's not about the cost
of the money, it's about what kind of positive cash flow can you create? What kind of r (···0.7s)
o I can you create with it? Yeah. And also increasing your net worth at the same time. (···1.9s)
Would that be good debt? (···2.0s) What would be good debt? Yeah. Is it making me money? It
is making me money. It's, well, you're talking About debt servicing, we're talking about debt,
right? Right. We're raised to think debt's bad.
(···0.8s) We were raised to think debt's bad, But when prop, when you haven't, when you use
debt to buy property, that's a good debt. 'cause you're buying an asset. You're buying an asset
that's creating you positive cash flow. Are you paying the debt or your tenant paying the debt?
The Tenant is paying the debt. (···0.5s) So a lot of folks get hung up in the old school mindset
that, well mom and daddy taught me, you know, to pay everything off as quick as possible and
get off from under the bank. Okay? I want you guys to look at it this way. The bank is not your
enemy. The bank is your partner, (···0.7s) right?
The bank is your partner. They're gonna make money, (···0.5s) you're going to make money
(···0.8s) and the tenant, you're providing them solid, affordable housing or whatever the case
may be. Maybe it's a luxury house or whatever. You're helping fill their needs so they're happy
(···0.6s) they're paying you. You don't have to worry about the cost of the debt because they're
the one that's paying it at the same time. The debt balance is decreasing, which is the, which is
increasing your net worth.
Okay? And then the bank's happy because they're making money too. So everybody wins.
(···0.9s) Okay? Okay, so we already talked about the n o i the revenue minus your expenses.
Your monthly operating expenses gives you N O I. So let's talk more about the debt piece of it.
(···0.7s) So this is a term and as we go through this, guys, if there's something and I say this is
something you need to memorize and you need to know what it is, then you know, to, to commit
it to memory. (···0.5s) So debt service coverage ratio, D S C R, or sometimes it's referred to as D
C R means the same thing.
(···0.9s) That is something you need to commit to memory. It doesn't matter what type of
property deal you're doing, you're going to hear this terminology. (···0.7s) So let's talk about how
do you calculate your debt service ratio. (···0.6s) So how you calculate that is you take your n o i
your net operating income, okay? (···0.6s) So that is your revenue minus your (···0.5s) mo,
okay? (···0.5s) Minus your MO (···0.7s) gives you your N O i.
So you take your n O I and you divide that by how much is the debt costing you and (···0.5s)
then that gives you your debt service coverage ratio. Okay? Now here's something that's real
important to remember (···1.4s) and just a little disclaimer because it's subject to change
depending on where we're at in the market cycle. (···0.6s) Alright? So when the lender is looking
at what your D S C R is, what they like to see is 1.25 or greater, 1.25 or greater.
(···0.6s) Some lenders will go, um, as low as 1.1. (···0.7s) So, and that's usually on larger
commercial type deals. Depends on what type of property you're buying. Yes. So I will say this
though, (···0.7s) if you're buying, let's say you're buying a 48 unit apartment building that needs
a bunch of work done too. It's got great upside potential, (···0.7s) your debt service coverage
ratio might not look that great, okay?
But it, you're gonna look at it from the perspective as where is it now (···0.9s) I'm gonna have
this bridge period that I'm gonna be renovating these apartments and increasing rents. (···1.0s)
And what you really need to look at is what is the end result gonna be? Right? What's your D S
C R gonna be with the, with the rents already increased? So you're gonna look at it as is and then
you're gonna look at it with the future value, future cash flow. You're gonna look at the project,
those future numbers, (···2.7s) okay?
So cash flow being the measure of wealth, that again is your n o I minus your debt servicing. We
already talked about that in great depth. So we're not gonna go over it again. I just want you guys
to see the actual formula breakout for just cash flow. Again, there is gonna be a cheat sheet in
your resource center that will have these formulas for you too. (···0.6s) All right? So let's talk
about cash on cash return. (···0.5s) You know, if you've ever been around a bunch of real estate
investors, and I would say a lot of amateur real estate investors, (···1.0s) I can't tell you the
number of times that I've been out networking and going to meetups and stuff like that where,
you know, that attracts real estate investors and there'll be a lot of, um, I would say novice
newbies in there.
And you've got these guys, they come in and they're in their suit and they're tie and they're like
(···0.6s) beating on their chest and they're like, well, my cash on cash return is blah, blah, blah,
blah. (···0.6s) My r o i is yada yada y you know, my (···0.6s) cap rate is this, you know, and, and
I really, I think it's kind of funny because they're trying to talk the talk and, (···0.5s) but, and then
you ask 'em how many deals they've done and they're like, uh, uh, well, me and my partner,
(···0.9s) you know, so, uh, I say that to just encourage you guys understand what these things
are.
Um, and there's, you know, don't go out there bo boasting and saying, you know, Hey, my cap
rate's this and my cashflow cash returns that there's a time and place for that, right?
(···0.6s) Whenever you're having one-on-one conversations with people, not in a group setting,
and we'll talk more about that later, but on your cash, on cash or return, very simple little ca
calculation here. It sounds all complicated, but you're taking your annual cash flow dividing that
by your money invested, that's giving your cash on cash return. (···0.6s) Good goal here is try to
hit 25% or better. Okay? (···1.3s) Now let's talk about cap rate.
With that being said, so on cap rate, how you're gonna calculate your cap rate is by taking your n
O I and then you're going to divide that by the purchase price that gives you your cap rate.
(···0.7s) So our goal here is try to shoot for a cap rate of greater than 8%. Okay? I like to say this
cap rate is a terminology that's typically used in a commercial setting. When people's talking
about one to four family, a lot of times what they refer to is the r O i, they'll reference r o i, they
reference cash flow.
But a professional investor very rarely is going to talk about a single family residence and use
the term cap rate in a single family residence context. Okay? You said experience investor,
Right? Some inexperience might try to say you on a cap rate for a single family. (···1.1s) True,
very true. (···0.6s) So, but a cap rate is something that more applies to a commercial, um, in a
commercial type property, okay?
That's gonna be your multifamily, that's gonna be your, your shopping strips and things of that
effect. Okay? So keep that in mind. Goal is greater than 8%. However, I do want to interject this.
(···0.9s) If what if it's less than 8%? Can it still be a deal? It Absolutely, It can absolutely be a
deal because with commercial properties, um, and being have the ability to increase rents, to
bring 'em up to market rents (···0.7s) actually increases the, the overall value of the property.
Um, so, you know, the cap rate could be 5%, (···0.8s) 4%, and may it still be a deal, possibly, but
really what we want you guys looking for, especially as you're first getting started, is the goal is
get 8% or greater. If it's less, it could still be a deal. Yep. Okay. (···1.2s) All right. Let's talk
about our return on investment. You know, you guys seen very simply how we calculate return
on investments.
And the reason why I wanna cover this slide is because if you put it into a computerized system
that's gonna spit out these numbers for you, and I'm talking about some of the more complex
systems, I want you, you to understand how it's calculated. 'cause you're buying, you might look
at it and say, well, it's a little off from what I ran on my phone calculator. Okay? So whenever
you're calculating return on investment, and this is gonna be when you're doing projections on
returns, um, a lot of times with some of your, your bigger properties, you can do all your smaller
properties, single families too.
(···0.6s) But the technical formula for return on investment is gonna take your cash flow, okay?
Add the appreciation (···0.6s) for that for that year, that period, okay? (···0.6s) And then you're
going to add your principal pay down on your debt, (···0.5s) and then you'll divide that by total
cash invested. (···0.5s) Okay? So that's not the formula I want you guys running. Whenever
you're running your r o i and you're using your cell phone calculator, that's not what I want you
guys doing because you don't know what the appreciation's gonna be, right?
And it, and then you'd have to run a whole am amortization chart to be able to figure out what
the principal pay down would be. (···0.6s) So this is something that whenever you get to a point
to where you want some software, you know, that's something that's a little bit more complex, I
guess you can enter in the numbers and it'll do this sort of calculation for you. I just want you to
understand what, how it calculates it. So if it's a little different from your foam calculator, you're
gonna be all right.
Absolutely. (···1.3s) Okay. So, um, what we're gonna talk about in the next segment. Uh, in the
next segment, I think what we're gonna do is we're gonna pick up with formulas. We're gonna
cover a few more formulas, and then we will get into talking about lending sources. Good Deal.
We'll be right back. (···13.6s)
(···11.2s) Welcome back. In this segment we're gonna talk about what is money. I know that's a
big question. It is A big question. And you know, for most people, they're like, well, you know,
money's what I pay my bills with money's what's in my bank account. Um, but understanding
(···0.7s) what money is is actually very fundamental in understanding how it works.
So what is money? Uh, money is actually a store value. That's what you used to pay your bills
with. Um, and it represents all your hard work and things like that. But whenever it comes down
to it, (···0.8s) the US dollar is actually fiat. (···1.1s) Oh. So what is a fiat money? You know
what I mean? It's, uh, when a government issues a money that is not backed by any type of
physical commodity commodity such as gold, silver, you know, things like that, like they used to
have in the olden days.
Right? But basically it's backed by the government that issues it. (···0.7s) So (···0.8s) what gives
that value? It's act. It's more the stability (···1.1s) of (···0.8s) the economy and what that
government represents. I mean, there's countries in this world that their currencies are worth
pretty much nothing. Yeah, you can have like a gazillion dollars (···1.0s) and Yeah, you can
have a gazillion dollars and still be broke in some countries, right?
Because if you have that co that country's fiat currency. Um, so (···0.7s) understanding that our
money is actually a fiat currency is something that is important whenever keeping that in mind
and how money is leveraged and how the system is leveraged under the, the, the vise of the US
dollar. Right? So here's a fun fact for you. (···1.2s) Did you know that there is no country
(···1.0s) that does not use fiat currency?
(···0.7s) They all use fiat currency. (···1.5s) There might be one, but we'll talk about it later.
(···2.7s) What is currency? Yeah, what is currency? (···1.0s) Currency is money and circulation.
And you take the word currency and it comes from current. It's gotta be moving. So (···0.6s)
that's a lot about what we talk about in creative finances. Keep your money moving. Mm-hmm.
So not in a savings account. It don't move in the savings account, Right? Because like in a
savings account right now, what's a lot of savings is paying like, you know, 0.6 (···0.5s) and the
rate of inflation is at a all time high or higher than it's been in many, many years.
Um, you're losing buying power every, every day. It's in savings. You're Absolutely losing
buying power by keeping your money in a savings account. Because what happens to the store
value of money during inflationary period, (···0.6s) the, the store value of the money actually
decreases. It goes down as inflation goes up.
And for example, you know, it costs more to go to the grocery store. You're having to come to
with more dollars to the grocery store to buy your groceries because the value is going down due
to the inflation going up. It's spend money on gas too. (···0.5s) Yes. More money For real. Uh,
so what happens to real estate during inflationary periods? (···1.0s) What's happening in real
estate right now when we're filming this now? Home prices are at a all time high (···1.0s) and
has been climbing for the last few years.
So whenever inflationary periods happen, most of the time you're gonna see home prices. The
cost of everything goes up, home prices are going up. (···0.6s) So do you think maybe it might
be smart rather than just having money sitting around in a, in a low interest bearing account to
move that money into a real asset that actually hedges against the rate of inflation?
(···0.6s) So if you had a hundred thousand dollars sitting in a savings account, earning (···0.9s)
0.6%, you know, um, it might be a better use for your money and definitely a good hedge against
inflation to get it into a real solid asset that's actually going to increase in value along with the
increase of inflation. That way you're not losing buying power. (···1.4s) Real estate's a great
asset. Mm-hmm. Real estate is a great asset and it's been proven over time.
Um, so Sam said money is (···1.0s) currency is money in circulation. (···1.2s) So if, (···0.8s)
give me a good example of how that works. (···1.4s) How money in circulation. Mm-hmm.
Well, it's not in a savings account, number one, right? But like (···1.0s) money is kind like a
river, right? If the, if the water starts moving, you get stagnant and mosquitoes and all that stuff.
So you want the money to act like a fresh (···0.8s) moving river. Yeah.
It needs to be flowing because whenever it gets steel and it starts getting stagnant, what's the next
step that happens? (···0.9s) It evaporates. Yeah. It, you know, you, you lose value in that respect.
(···0.6s) So it's very important to understand, um, how our money is used in our society and what
it is that's actually fueling the value of our money. That way we know how to protect that
medium of stored value. (···1.4s) So let's take a look at the value of the dollar over time.
So I was able to find this chart that shows that the buying power of a $1 bill in US dollars over
time from the year 2000 to 2021. So 21 year time span, And it's going down, It's going down.
And if you look back over even farther back, guess what? Historically it has gone down. Wow.
(···0.6s) So do you think it's ever gonna go up? (···1.1s) No.
(···0.6s) I, I really don't think that it's gonna go up. Not anytime in the near future anyway. I
would be shocked if it did, but I'm no economist. You know, I'm no economist. But the thing that
I do know is I do know that putting money in real estate, invest in real estate, investing it in real
estate is a good hedge against inflation. (···0.5s) So the nut in a nutshell, guys, here's the thing.
Fast money, smart money, slow money, scared money. (···1.4s) Alright guys, we're going to
look at how you can leverage in order to create a higher return on your investment and beat the
pants off of any type of return that you're gonna get in a normal savings instruments by being
able to leverage money that you may have.
And some of you're thinking maybe, well, what if I don't have any money? Which was our
situation. Yeah, right? That's what we use o p M for. And that's something that we'll spend a lot
of time on later in this class. Okay? So let's take a look at this $100,000 house example, and
we're gonna look at it from multiple different angles.
So the first time, first thing that we're gonna look at is kind of the old school mindset. Pay cash
for everything. And what type of r o I does that get us? (···1.2s) Okay? So on this $100,000
example, uh, paying cash, which is the old school way of thinking, what you end up with is
you've got that a hundred thousand dollars house with no debt against it. (···0.7s) And this
particular example, this property's gonna bring in a thousand dollars a month in rental income.
Um, we're gonna have $200 worth of, um, operating expenses. Mo, mo, mo and MO in this case
does not stand, stand for mo money, okay? In this case, it stands for less money, less money.
(···0.6s) It's your expenses, your monthly operating expenses. That's things like taxes, insurance,
maintenance, your maintenance, uh, property management, general repairs. Okay? So, um, on
the operating expenses, we're gonna subtract that from our revenue, (···0.8s) and then that's
gonna give us a number.
So let's take a look at it. Want you guys to see how simple the math is on this. Okay? So we have
that a hundred thousand dollars house that's bringing in a thousand dollars a month in revenue.
Okay? We're going to subtract (···1.2s) our $200 a month. Mow, (···0.7s) that was $200 a month
mo, not 2000. Okay? That leaves us $800 a month worth of positive cash flow.
(···0.5s) So if you take that $800 (···1.0s) month positive cash flow, and then you multiply that
by 12 months in a year, that means that we're going to make $9,600 (···1.0s) a month in net
cashflow every year on this property. But what about our, our R o i, (···0.8s) so our r o i, How do
you calculate it? Okay? Just like what you guys see on your screen there, what we're gonna do is
we're gonna take (···1.5s) our positive cash flow and we're going to divide that by the amount
that we invested, which is the a hundred thousand dollars.
(···0.6s) So move your decibel to the right twice (···0.8s) and that gives you 9.6%. Your r o i
paying cash is 9.6%. So some of you're probably thinking, well, 9.6, (···0.7s) that's pretty darn
good because you know what? It's way better than having your money sitting in a savings
account or, you know, maybe even for some of you, maybe even your 4 0 1 k, because you
know, you always wanna look at how that type of investment's averaging out over a number of
years.
(···1.2s) So how can we (···0.7s) create a higher (···0.9s) rate of return? Ah, good Question. And
even increase our cash flow at the same time. Hmm, Good question. So let's take a look at that.
(···1.1s) Let's use the same $100,000 house, but let's leverage some money, Okay? And let's
apply a little leverage here. So when you apply a little leverage, you'll see what it does for your
return on investment.
And in this example, what we're gonna do is we're going to show is if you pay 20% down
(···0.6s) with a lot of amateur investors, they believe that, hey, I need 20, I gotta save 20% down
to be able to purchase property. So let's look at it from that perspective. If it was the average, um,
I guess investor that's not professionally trained, that's just leveraging your normal type of loan,
right? Okay, so let's take a look at the numbers. (···0.7s) So (···0.6s) it's at the a hundred
thousand dollars house, (···0.6s) we're gonna pay 20% down, so it's $20,000 down payment,
right?
And take a mortgage out for $80,000. Okay? So we're going to assume, you know, using a
mortgage calculator, if you do like a 30 year fix, let's say about 4.5% interest, um, which has
been average for a while now rates are starting to creep up again, but we're gonna stick with
4.5% for the sake of this example. Um, but four point a half percent interest, uh, that is going to
give you a mortgage payment of around $400 a month.
We'll just keep it round numbers for, for easy figure. Okay? Okay. (···0.5s) So you got the same
thousand dollars a month worth of income coming in off of this a hundred thousand rental
property, okay? Now we've got (···0.6s) our same $200 a month worth of operating expense that
leaves us 800 bucks. That's where we were at on cash flow before, but this time We've got a
mortgage, We've got a mortgage payment of $400 per month (···0.7s) that leaves us $400 a
month positive cash flow.
(···0.7s) Now we're gonna take that $400 a (···0.8s) month and we're going to multiply it, and I
hope you guys are working through this with me on your calculator. You're going to multiply it
by 12 months. That gives you $4,800 a year in positive cash flow. (···1.7s) But here's the kicker.
(···0.8s) How much did we invest of our own money into this property this time? $20,000.
20,000. So let's divide that by $20,000. (···0.8s) Oh wait, what?
That gave us a 24% return. Remember, remove the decimal toothpastes to the right. Yep.
Remove your decimal over. You're getting instead of 9.6% return, now you're getting a 24%
return. (···0.6s) But some of you're thinking, yeah, it's a great return. However, (···0.7s) there's
not that much cash flow. But how many houses can you buy now with the same a hundred
thousand dollars? Oh, So if I take a hundred thousand dollars (···1.8s) and I divide that by
$20,000, the amount of money we put into this deal, that means we can go buy five houses.
(···0.5s) So if we go and we buy five houses Each making $4,800 a (···0.7s) year, $4,800
annually positive cash flow, that gives (···1.1s) us $24,000 a year. (···0.7s) How much were we
making at 9.6 on our cashflow? 9,600. $9,600. Uh, so would you rather have $9,600 worth of
positive cashflow and a 9.6% return?
Or would you rather have a 2020 4% return with $24,000 a year positive cash flow? Okay,
(···2.4s) So let's look at this one more way. (···1.1s) So look, let's look at this from another
perspective. This time (···2.0s) you're an educated investor and you're going to apply more
leverage, okay? Let's say the, you're going to purchase the house with only 5% down.
(···1.4s) You're gonna take an 80% loan just like we did in the last example, and (···2.0s) this
time we're gonna take on a j b partner. So in this example, what we're going to do is we're gonna
learn how to leverage a little bit more. Like a professional investor that's been properly trained
would learn how to, would leverage a property like this. So same a hundred thousand dollars
house this time we're going to pay 5% down, (···0.6s) okay? (···0.5s) We're going to take a loan
out for $80,000 in.
So you (···0.5s) still have your $400 a month mortgage payment, right? Still have the $400 a
month mortgage payment, and we're going to take on a JV partner, JV partner. So our JV partner
is going to bring some money to the table as well. We're using 80% financing from a regular
mortgage. We're using 15% joint venture cap, uh, contribution. And we're gonna pay our JV
partner (···0.7s) 10% a nice healthy rate, okay?
(···1.0s) And coming with 5% down. So let's look at the numbers. (···0.8s) So same a hundred
thousand dollars house. Okay? We got the thousand dollars a month worth of revenue coming in
from rental income. (···0.6s) We still have the same amount of mow the $200 a month Minus the
$400 mortgage payment on the 80,000. Exactly. What are we paying? Our JV partner, We're
paying our JV partner $125 a month on that, on that little bit of Money that he, so $125 a
month.
Mm-hmm. So that leaves 2 75 in revenue. Yeah. $275 (···5.4s) in positive cash flow. Multiply
that by 12 2 75 (···0.9s) times 12, Uh oh, that's (···1.5s) 275 positive cash flow times 1212.
(···0.8s) That equals 3,300 a month. So That's $3,300 a month, but A year, sorry. Oh Yeah.
$3,300 a year. (···1.5s) But We only put 5,000 in, Right? So what we do now, we take our
annual positive cash flow, we divide that by 5,000 to give us our r o I (···0.5s) move the decimal
to the rock two places, and we have a r o i of 66%. (···1.0s) That's professional investor type
returns folks. (···1.1s) What else can we do with this? (···1.0s) Well, What, how much did we
have in the beginning? 100,000. A hundred thousand dollars.
And we put how much into this property? 5,000. 5,000. (···1.8s) So you mean we could take the
same a hundred thousand dollars instead of paying cash for one house and getting a middle class
return and we could leverage it to buy 20 houses? Yes. Getting professional investor returns.
And our yearly cash flow on 20, on the 5% down was 3,300 for a year. Right? Right. If you
multiply that times 20, that's (···0.7s) 66,000.
$66,000 a year. So we increased our r o i mm-hmm. We increased the cash flow. Mm-hmm.
(···1.5s) And we, (···1.0s) we now, we have a bunch of houses. So, Which increases your net
worth, your overall net worth. Now you've got a bunch of real hard assets out there that's gonna
help you hedge against things like inflation. Um, that historically has continued to go up in
value. So if you're buying these properties (···0.9s) without being embarrassed and making the
proper type of offers, then you're probably going to go into a lot of 'em in an equity position.
Sounds great to me. (···0.5s) Let's, um, get ready for our next segment. (···0.6s) Okay, let's do it.
Sounds good. See y'all on the next one. (···13.6s)
(···10.5s) Hey, welcome back. We're Sam and Anita, (···0.7s) and we're gonna talk about
creative finance here for a few days. When we started, like I said earlier, we started with no
money (···0.7s) and (···0.5s) probably many of you're in the same seat. So we had to learn how
to buy houses (···1.2s) With no money, with No money. So, and now, now it's a game for us,
(···0.7s) and we've learned that if you leverage O P M, you can, you can buy as many houses as
you want.
If you want to get to a certain amount of cash flow a month, if you're using your own money,
you'll run out before you get to that point. So we're gonna teach you how to, to leverage banks,
credit unions, private money, hard money, all that stuff. So just (···0.6s) enjoy the, the series and
we'll teach you all about it. (···1.2s) Yeah, we're gonna cover a lot of stuff, um, over the next,
you know, several hours of instruction.
And, um, whenever it comes down to it, guys, (···0.8s) what we experienced, like Sam said, we
started with a negative net worth. We were able to go from a negative net worth to seven figure
net worth, and just a, a short amount of time. It was, uh, several years, what, probably about
three and a half, four years (···0.5s) that we were able to get to that point. But we had no money,
we had no savings. We, whenever we signed up, like maybe some of you, we actually put our
training on our credit card, our back was against the wall, and it was, this had to work or we were
going to go bankrupt, you know, so how do we do it?
We had learned how to use other people's money, and it was scary at first. Whenever you make
your first offers on property and you make that first cash offer and you don't have the cash, you
are freaking out, right? Like Sam, when we got our first property under contract, which was just
a few weeks after we set in the three day class, we were gonna have to come up with, what was
it, $40,000 cash.
Yeah. (···1.1s) And, uh, so we got the contract accepted and I was like, oh, yeah, we got a
contract. And then Sam is freaking out. He was, (···0.5s) where are we gonna get the money
from? How are we gonna do this? That was the scariest thing, is when somebody said, yes, Yes,
your first yes, is very scary. (···0.5s) So we were, um, we were in a position to where we leaned
on our mentors and we were kinda like, well, you said that if it's a great deal, the money will be
there.
And so, through analyzing the deal and how we could leverage money, we actually came up with
a couple different options, what we could use to fund that property. (···0.7s) And we're actually
going to use (···0.5s) that particular deal as one of our case studies in this class. So one of the
things that we get asked a lot, two questions that's very common that students ask us is, number
one, what was your first property deal? (···0.9s) So we're using that as a case study.
The other question we get asked, asked a lot is, what was your worst property deal? (···0.6s) So
we're gonna use that one as a case study as well. (···0.7s) So as we go forward, guys, I just want
to congratulate you on taking that next step to be able to, to further your financial education, to
be able to change whatever that is in your life that you're wanting to change, to be able to reach
whatever goal it is that you're wanting to reach. Um, real estate investing, it's just that vehicle
that can help you build the life that you want.
And that was very important for us. We both worked in corporate man, uh, corporate America.
Yeah. We both had high demand corporate jobs. We were juggling a lot of, you probably have
families. We were, we have four kids. We had what, four kids? Three dogs, right? You know, we
were juggling a lot. We had a lot of responsibilities. So there's, there's things that you can do and
integrate into your, into your regular routine that you're, you're dealing with right now.
(···0.5s) And I think the main thing is just learn these principles and stay consistent. Staying
consistent is key. Whether it's taking your 15 minute lunch break and returning phone calls, or
maybe putting a post out on Craigslist or something to market a property or run a ghost ad. There
is all types of things that you can do in little segments of time to be able to stay consistent.
(···0.7s) Well, and I like to add, you know, a third question a lot of people ask us is, why, why
did we do real estate to begin with?
And as you can see, we're a couple. (···0.6s) And (···0.7s) so Anita and I, we were high school
sweethearts back years ago, (···0.7s) and we spent 17 years apart. And when we got back
together, we thought, (···0.8s) how do we create a lifestyle where we don't have to work for
somebody else for 40, 50, 60 hours a week? And real estate was what we found to do it. (···0.6s)
And within three to five years, (···1.2s) we were able to work together all the time. So many of
you already know us, and I'm sure you see us together everywhere we go.
(···0.5s) And, uh, so that was a big why for me, as the, you know, I would rather spend my time
with her (···0.6s) and hopefully she wants to spend time with me because she does spend a lot of
time with me too. I do A Lot of time, and that's not always easy. But, uh, listen, (···0.7s) the
second thing is, why, why are we teaching this class? Well, (···1.1s) somebody taught us,
somebody mentored us. Somebody helped us become financially free. So that's why we're doing
this.
Yeah. Yeah. I get, (···0.5s) I've been asked that a lot in the past too. And the best way I know
how to describe that, to put it into an analogy, if you will. Um, and I had a student come up to me
one time and say, well, you know, if you're, if you guys are doing so great, why are you spending
your time here with us? (···0.8s) And after they had already heard the story about how we came
from corporate America and what our financial situation was like whenever we first got started,
and I said to that student, I said, you know, (···0.7s) if you were in a burning building (···0.9s)
with a bunch of other people (···1.0s) and no one could find a way out to safety, (···0.9s) and
you happen to see a little hole over in the corner that people could crawl through (···0.7s) to get
out of the burning building and get to safety, would you crawl out by yourself and let them burn
up?

Or would you say, Hey everybody, (···0.7s) we can go out this way. We can, we can be safe.
(···0.6s) Absolutely. (···0.7s) And that's the reason why we do this. Um, I am a big proponent of
(···0.9s) getting, I'm not against stock investing or anything like that, but I am a big proponent of
get your money outta Wall Street, put it back on Main Street.
You need to learn how to control your finances. You need to learn how to leverage your
finances. You need to learn how to, how the system really works. And that's one thing that we
have learned has how the system really works. My background is in banking, um, mortgage
lending. I've in the community bank setting, I've set in multiple different, um, seats, if you will.
But (···0.9s) our, (···0.6s) my experience (···1.4s) working in the banking industry was nothing
more than a W two job. I went in, I did my task, I went home. I never really understood (···0.7s)
how it worked (···0.7s) until we became a student of real estate investing. They didn't teach you
about money in school? Well, when I got my accounting degree, Well, in any school, no. They
didn't teach me about money in school. And whenever I got my accounting degree, you know
what they taught me (···0.7s) how to do somebody else's books.
Not how to grow my own financial statement, but how to keep the books of somebody else that's
growing theirs. They didn't teach you how a loan worked or any of that stuff? Nope. Okay.
Didn't teach you how the loan works. Well, we only got so much tape here, so let's get started.
(···1.0s) Welcome everybody. We're gonna have a fun time. We're gonna learn a lot. Um, we're
gonna talk about mindset. Some of the first, uh, segments that you're gonna watch is about the
mindset around money. We're gonna talk about how to use leverage to increase your R O I R O I,
uh, types calculations that you need to know.
Don't panic, you don't need a big financial calculator. Everything that we're gonna do is going to
be on your cell phone calculator. Um, sourcing funds, how to source funds for payment down
payments and cash purchases. Different types of loans you can leverage. Uh, there's a lot of types
of loans out there that, that most people starting in real estate investing have no idea that they
exist. Um, why do banks do what they do?
When you learn how banks do what they do, then you can easier learn to leverage the banks to
where it creates a win-win situation for all parties involved. Involved. We will actually go into
how to interview a bank, and we are going to have a, um, I guess like an attachment, you know, a
tool for you guys that will kind of give a little bit of a rundown. So you can create your own
checklist whenever you're going to go out and interview banks. Uh, we'll talk about different
type of lenders, underwriting requirements and the reason why that's important, and one of the,
the, the problems that I see with a lot of new investors, they understand the strategies and they're
implying the strategies.
And then sometimes they get knocked down, uh, by various different types of lenders, whether
it's a private money lender, a hard money lender, um, a financial institution, (···0.6s) just simply
because they don't know what those people need to see. So we're gonna talk about what do they
need to see to be able to underwrite your loan, um, regardless of where it's coming from.
Also, we'll talk about throughout this as we're integrating in the fundamentals, we'll be talking
about market cycles and the impacts to lending whenever lending constricts, what opens up and
whenever this side constricts, how it opens up the other side. Um, we'll also be wrapping up
towards the end of the, the, the course with some higher level learning. And we're gonna do a
high level overview of things like REITs and syndication.
I (···0.6s) bet some of you out there right now you're thinking, you know what? I want to do
some one to four family properties. I wanna cut my teeth on that, but I wanna move into multifamily.
I want to be able to buy the big mobile home park. I wanna be able to buy the, uh, buy
the, uh, RV park. I wanna be able to buy the 500 unit unit apartment building. So we're gonna
talk about strategies from a little bit of a high level, kind of like a 30,000 foot overview of some
of those more complex strategies. So, um, it's always about sourcing money, guys.
So one of the main principles to real estate investing is always be sourcing money. Always be
having those conversations just As important as your network (···0.6s) always be networking and
(···0.9s) looking for money and (···0.9s) Yeah, I don't know who said it, somebody said, your
network is your net worth. And that's so incredibly true. Um, learning how to basically have
conversations with people when, where you find out what their goals is, you know, what, what
are their goals, um, how can you help with your real estate investment dealings to accomplish not
only your goal, but create a win-win situation for others to invest in with you as well.
Absolutely. Just a disclosure, my background was communication, so I don't talk a whole lot.
(···3.8s) You're a nut. (···3.2s) So let's talk about as we get started here, um, I wanna reiterate, I
know you guys are very well aware of the values here at Pip's Path, but I would like to reiterate
that because whenever it comes down to it, (···0.7s) the values of Pip's path is the reason why
salmon are here.
Because they very much align with our values and the reason why you guys are here, because
you sat in that three day class, you've seen the integrity, you've seen the values that was being
presented there in front of you. So just as a reminder, you know, at Pip's path, our students, um,
and our customers are most important asset. Zig Ziglar was the one that once said, you can have
everything in life that you want if you will just help enough other people get what they want.
And isn't that true? Absolutely true. Yeah. So, (···2.1s) seven rules of investing. We want to
recap the seven rules of investing. Um, you guys, you will see this over and over throughout your
training. And why is it that we, we preach the seven rules of investing. It (···1.2s) is just like
whenever you go to church and you sing a hymn at church and you've seen the course over and
over and over again, it's embedding that in your mind, right?
It's embedding the message in your mind. The same reason why we always talk about the seven
rules of investing. So rule number one, making money in the buy. What does making money in
the buy mean? Well, you buy at a discount. Um, you know, I like to take money from closing
when I'm buy. (···0.5s) So, but buy at a discount.
Yes, buy at a discount. You always want to create value in the property whenever you, you
initiate the transaction. Um, add value. Yeah. (···0.9s) So in everything you do, you want to add
value, especially to the people that you, you know, you be adding value to the person that's
selling the home. Uh, you're adding value to maybe your private money lender, but in everything
you do in real estate add, make sure you leave it by adding value. Yeah. Make, make people
better than what, you know, you wanna leave people better off than what you found them, You
know, adding value.
It, it, (···0.7s) it also means adding value to the, you know, to the property, improving the
property. But that's not the key thing here. Adding value to the property to increase the value of
property helps make the numbers work, but at the end of the day, it's about adding value to all
parties involved in the transaction. Yeah. Speaking of transactions, we'll go to number three. You
gotta make offers. (···0.8s) Yeah. If you don't make offers, you're not gonna make money. Yeah.
Yeah, that's absolutely right.
You have to make offers, you've got to get yourself out there. You gotta do more marketing. And
for some of you, marketing may scare you a little bit. That's okay. 'cause we have people on the
team that are marketing experts that will help get you on the right path if you're not already on it,
or help you tweak what you're already doing. So you have to get yourself out there. You have to
make offers. You can't make money if you don't make offers. And if you don't make money, then
you can't help other people out of their situations. (···1.0s) Also, you've gotta have exits.
Why do you have to have exits? (···1.1s) Well, you know, sometimes you have to act quickly
and putting properties under contract, and you wanna make sure you've got your exits in the
contract. That way when you start fine tuning your numbers and lining up your financing, if you
discover, Hey, this deal just isn't gonna work, then you can exit the deal. Yeah. This is your
business. So the reason why we talk about having exits and pip's path is we want to protect you.
You have to protect yourself and your business, and that's why you have an exit.
You know, and again, you know, having exits too, it also can mean your exit strategies, right?
And that's one of the big things that we're a proponent of is every property deal deal that you do,
you should have identified more than one exit for it. The market's like in this point in time, the
market is extremely high right now. And if your only strategy is fix and flip and something
catastrophic happens in our society, then guess what?
You better have a plan B. Because what if that property doesn't sell and you've borrowed the
money to purchase the property and do the rehab and all that, and it's sitting on the market, and
then all of a sudden overnight, um, people aren't wanting to buy. (···0.6s) How are you gonna
turn around and basically repurpose your strategy to be able to make money in that property? So
you always wanna have exits in your contract. You always wanna know what your exit strategies
are as well. Yeah, we'll talk a lot about that through the next few, (···0.8s) few, uh, segments
here.
(···0.8s) So number five, be embarrassed. (···0.6s) I'm, I never get embarrassed, but (···0.9s) I do
because you're always embarrassing me. You know, I'm just kidding. I can't take him anywhere.
Yeah. When you're making offers, if they don't embarrass you, you probably offering too much.
So don't be, don't, you know, uh, don't be afraid to be embarrassed. (···0.8s) Yeah. And, and
again, um, in the current market cycle that we're in at the time this is being filmed, um, the, the,
the market's at an all time high-end housing in most, most markets throughout America.
Um, and one of the things that I've encountered, I've had students multiple times, actually, I was
just on a zoom call with a student last night coaching 'em through, um, a property that they were
trying to negotiate a contract on. (···0.8s) And I told 'em, I said, you know, I'd offer $75,000 for
this property. I think the asking price was like 180 9. And I'm like, it's not worth that I would
offer 'em $75,000 for the property. (···0.8s) And they're like, well, nobody's given discounts in
this market.
And I, like, literally via Zoom sat there and I pulled up what, three or four different properties
that we've done in this escalated market to where, where we bought the properties well below
market value. Okay? So it, it's okay to be embarrassed. It's okay if they say no, it's a sorting
game, right? Be embarrassed. Put that offer out there. You can always negotiate up a little bit if
the numbers allow, but you can't retract and go back down in price.
That's very true. And we did get an offer accepted this week on it was, it was a very low offer
and they accepted it without countering. So it happens. Yeah, It was a low offer and they were
just happy to get rid of the property. You never know what someone's situation is. So it could be
a blessing that they gotta offer for, what was it, like 70,000 below asking price. Yeah. It could be
a blessing to that person that they were getting 70,000 below asking price. They may for all we
know the property's paid for, and that's just all cash in their pocket that they need to serve
another purpose.
Okay? Number six, always be legal. (···0.6s) Definitely always be legal guys, this is the reason
why we always close with a title company or a title attorney. You always wanna make sure that
your documents are prepared correctly, that everything is in line for you to be able to protect, not
the asset for your own wellbeing as well as for your lender's wellbeing, but always be legal.
It's just the ethical thing to do. Yep. (···1.7s) Number seven, (···0.9s) Have integrity. Last but not
least, always have integrity. Yes, always have integrity. (···1.3s) We're put on this earth, I
believe, to be able to go out there and impact the lives of other people in a positive way. And if
you don't have integrity, then that's something that you can't do. (···0.6s) So always guys act
with an integrity in, in every aspect of your business.
Um, just keep in mind, you know, whatever you do in life, you're going to receive blessings back
tenfold. (···1.8s) Absolutely. (···1.3s) All right guys, let's move into talking about the mindset
about money. What have we been taught about money? (···0.9s) Well, we hadn't been taught a
lot about it, but what we have been taught is we need to save money. Uh, debt's bad, (···0.9s)
you know, stay away from credit cards, that kind of thing.
Yeah. Um, so I'll just say this (···0.5s) from this point on. Forget everything that your mama and
your daddy taught you about money. You know, forget everything that the school's taught you
about money, which is, by the way, not much. Is it? Not much. (···1.4s) You know, we're taught
to, um, you know, (···0.9s) go to school, go to college, exit college with a bunch of debt, go get a
good job, spend the rest of your life working the rest of your productive life, working, paying off
all that debt.
But in the meantime, what happens? You end up going into more debt, right? Because maybe in
college you met that special someone and you decide to get married, and then you go buy your
personal home, and then you get a couple of cars and a few kids and a dog. And you know,
before you know it, you're just buried in debt. You're buried within the system On top of your
student loan that you got. Yeah. On top of the student loan. (···0.8s) Okay, well, let's talk, let's
talk about the cash flow quadrant that you got up on the screen right now.
Okay. So on the left side of the quadrant, you have the employee and the self-employed. And I'm
sure most of y'all have seen this already, but the left side of the quadrant is basically trading time
for dollars. There's trading clients for dollars. It's trading (···1.3s) something that you provide to
make money, (···0.7s) right? And it's all about you on the left side of the quadrant. So (···0.7s)
obviously you're gonna pay more taxes on that side of the quadrant. Um, on, if you can figure out
how to move to the right side of the quadrant and be a business owner or an investor, you're
gonna pay a lot less in taxes and you're gonna help a lot more people.
I always call it the left side is the selfish side. The right side is, um, the blessing side. If You'll
right, because the left side, it's all about (···0.7s) you. It's like, how many hours can I put in to
make money? You know, how many clients can I procure to be able to make money? It's all
about (···0.6s) I, I I, (···0.5s) but on the right side of the quadrant, it's building a business
structure.
It's the more you're helping other people, (···0.6s) the more, um, you know, the more the blessing
if you will. You know. Um, and, and Sam mentioned too about the tax factors here on the left
side versus the right side. (···0.9s) You wanna guess what the average employee pays in taxes?
(···1.1s) Well, I'm gonna say it's around 40, 45%. Yeah. Yeah. Actually, as of the last statistic I
seen, I believe it was 2020, it was sitting at around 40% of gross pay is withheld in some form of
tax.
(···1.1s) Yeah. How about self-employed? Uh, self-employed, uh, you know, you end up with
people who are employees and they're like, you know what? I'm gonna go do my own thing. I'm
gonna start my own business If I want it done right. I gotta do it myself. Yeah, Yeah. You know,
wanting to control everything. Right? Um, self-employed people that jump out into that, you're
kind of jumping out the frying pan straight into the fire from a tax perspective, because whenever
you jump out as a self-employed person, this is your mom and pops, your DBAs, they don't have
any business structure in place.
Um, they're paying 60% on average of their net profits, or is 60% is what's being taxed. I Think
Robert Kiyosaki said one time, it's not about how much money you make, it's how much money
you keep, you keep. (···1.0s) So we'll talk about some strategies and show you different ways to
keep more money as we go through this. So what about on the right side of the quadrant, the
average business owner? About how much do they pay in taxes? I would say 10 to 20%.
10 to 20% actually. Um, you know, I am not a C P A and I'm not getting, giving financial advice,
but you know, I do have an accounting background and an accounting degree, so I understand
the language when my CPA's talking to me. Mm-hmm. Um, and one of the things as we started
growing our business, she advised us to do was set up, um, a thing called a C corp. And at the
time that we set that up, I don't keep up with the tax laws, that's her job, not mine. Uh, but at the
time that we set that up, um, she says, here's how we need to structure this.
This is how you need to layer these entities. And that way what's left over in that C corp, the
maximum you can be taxed on it at that time and point in time was 21%. (···0.5s) So, um, but
yeah, the average business business owners paying about 10 to 20% in taxes. What about the
investor? That's my favorite box because the investor, if they do it right, pays zero to 5%, Zero to
5% with the overwhelming majority paying 0% in taxes. Yeah. So big question for you guys is
which side the quadrant do you wanna be on?
Obviously you wanna be on the right side of the quadrant or you wouldn't be sitting here going
through this material. Okay. So, um, you know, business structures, things like that, certainly
important in this aspect as you go on this adventure. Uh, so do you need to know everything that,
that, everything about how to set up that corporate structure? No. That's what you have resources
for. Your time is gonna be best spent looking for your next property deal, lining up the funding
for that property deal and getting it closed.
(···0.8s) You know, one more thing about this. (···1.1s) So I (···0.8s) like things simple. I don't
know if you realize that or not. Yeah. But I do like things simple. I like that you're a simple kind
of man. So if you're an employee, (···1.2s) employees go make money. They trade their time for
dollars, they get to pay taxes, and then they spend what's left on the right side of the quadrant.
You go make money, (···1.0s) you spend money, (···0.6s) and then you get to pay taxes on
what's left. Mm-hmm.
So it's a big flip there. It is a big flip. Mm-hmm. It, it's a big flip. And the biggest part about
changing from the left side of the quadrant to the right side of the quadrants, just your mindset.
(···1.1s) Always be feeding your mindset. Definitely always be feeding your mindset because
like Sam said, you know, it, it, it's a flip. (···1.0s) And whenever you're on the right side of the
quadrant, you make your money, you get to spend your money, and then you get taxed on what's
left over. (···0.6s) You'd be shocked on what you can spend your money on.
That is business purpose legitimate. Yep. (···1.7s) All right. So what are we gonna talk about in
the next segment? Uh, in the next se segment, we're gonna start digging into what is currency,
how our debt-based society works? And that way you guys can start learning how to leverage.
All right. See you on the next one. (···13.8s)
(···11.0s) Hey everybody, my name is Pip with Pip's Path, the property. I'm here with Sam and
Anita Winkles, and we're going to be going through a ton of information on creative financing, a
number of hours that you're going to hear from these guys on how to use other people's money to
do this. I've known Sam and Anita for a number of years, and these are guys are what you call
hall of fame investors.
So Sam and Anita, I look forward to hearing all that you guys have to teach us about creative
financing. (···1.1s) Hi, I am Anita Winkles. I live in Texas and my husband and I started
investing back in 2011. We once set in a three day class, just like what you guys recently went
through, and the rest is kind of history. And I'm Sam Winkles, the other half. And like you said,
we started in 2011 and when we set in the class, we had a negative net worth. So we had to learn
how to buy houses with no money using other people's money.
So it became a game for us and we continued to do it that way. (···0.9s) So guys, what you're
gonna learn in this training is how to use other people's money. We hear the term O P M a lot
and we're gonna learn how to do that. Multiple things. You're gonna learn as you go through this.
You're gonna learn how to leverage at a higher level so you get a higher return on investment, or
as we say as investors, R O I. The more you can use other people's money, the less of your own
money that you have to use and the more deals you can do. We like to call it leverage.
And if you have a lever, that means you can move more stuff with that lever. There's an old
saying out there, I think it's Arch Archimedes, I'm not sure if I pronounce that right. And we
don't have to cut that because I'll never get it right the first time anyway. And he said, if you give
me a lever and a place to stand, I can move the world. And so what we're gonna learn how to do
is how to do more with less. This class is going to knock your socks off. You're gonna hear some
really crazy things that you've never even heard of before, and they're gonna show you guys how
to do more with less.
Look forward to seeing your guys' reaction to all the different strategies that Sam and Anita are
gonna teach you on creative financing. (···17.7s)
I would tell them you are a wholesaler and are working on many properties simultaneously. You
won't do more on the EM, and you will have a condition in your contract that if they get a better
offer, we will walk away. You will be giving them another option for marketing to different
people. We know it may be different than what you are familiar with, but we think we are
another option for you and the seller. The marketing area increases and the realtor gets both
sides of the commission, so should be minimal risk to the seller and an excellent opportunity for
the realtor. We understand if this doesn't work, we will move to another property.
This has enough cash flow (Cell D 126) to make an offer. We have videos on the student portal
under resources. Go to the video for a letter of intent. Please fill out the attached documents and
send them back to me. I will make sure everything is good before sending it to the realtor. Let's
start at a 15% discount on the asking price.
From the current tenant or any potential lease option tenant-buyer, we need to find out:
How much do they have to put down on the property?
How much can they afford per month?
What area/price point are they looking at? Type of home (beds, baths, etc.)?
Have they talked to a lender?
If not, then they need to.
If yes, then did the lender tell them how long it would take to qualify?
What does the tenant-buyer need to do to get qualified?
First communication is Sunday email. Start communication process and avoid going to spam folders
Monday student will receive offer exercise reminder email.
Offer exercise typical email flows:
Income and expense:
Enter into attached spreadsheet, there is a video on portal that shows you how to do that
Send back to us to ensure everything looks good.
If spreasheet looks good:
When cell D126 is less than $100 no offer, inform realtor will move on to another property
On spreadsheet - watch for glitch where expenses are not calculated right, also check res Ensure incomes are added correct
f36 and total annual income on H8
When cell d126 is over $100 and income and expense check out ok -
We are going to send out LOI offer
I am attachng LOI templates there is a video on portal to explain the LOI fill Lets start at 15% disc from asking price - cell c56
Commercial Property:
It would probably be a commercial loan at 65% LTV. I also put the second mortgage in at 35% and 7% Responses from realtors:
We don't do LOI, we want full offer
We would like to establish a price first, then we can go on to a full offer
If my price is not ok, then I will move onto another property
Your offer is too low
If this is something you cannot present to your seller we'll onto another property.
how you paying for it? POF letter?
We can do either cash or credit - it will depend on the deal.
If somebody specifically asks for POF we can provide that.
is this your best offer, we have other offers coming in.
This is the one we're going with, if seller declines we'll move onto another property.
Do you have other contingencies such as inspection, due dilligence, time frames?
We will have an inspeciton contingency, other due dilligence items, we would like 60 days Why do you need 60 days?
Tell them you are a wholesaler and you will need some time. You can go shorter if they need You will have a condition in your contract that they can continue to market the property We need more earnest money - can you increase?
We are making offers on multiple properties and prefer to keep the EM low.
Airbnb:
Are you able to ask realtor for income and expenses? As a functioning Airbnb, the income and expenses Estimating Income: Send attachment "AirBnB Estimating Income.docx"
Analyzing a researched property: Send "AirBnB Calc.xlsx" - fill out yellow highlighted sections
How to find a local Cleaner: Send "AirBnB Cleaning Questionnnaire.docx"
How to offer management/rental arbitrage: Send "BnB Management Questionnaire.docx"
Scripts: Calling “For Rent” Ads.
*Send For Rent Questionnaire
Hi my name is ________________. I am a real estate investor.
Are you the one that has the property for rent? “READ AD IF YOU HAVE ONE”
My name is __________. What was your name again?
Would it be ok if I asked you a couple of questions?
As I said I am an investor. I am not interested in renting out your property, I am interested Calling "For Sale By Owner (FSBO)" Ads
*Send FSBO Questionnaire
Receiving a call from someone interested in selling?
Hi this is ______________, how can I help you?
Other Person “Are you the one who has the we buy houses ad?”
I am a real estate investor, I help people with real estate problems, do you have a problem?
Can you tell me a little about your house? Bedrooms? Baths? Garage? Location?
Why are you selling?
What is the least that you would take for the property?
Calling Mortgage Brokers – the goal is typically to set up a face to face appointment
*Send Mortgage Broker Questionnaire
1. Do you have a moment?
a. Hi, my name is __________, I am a (new) real estate investor in the area and I’m looking 2. Can you tell me about your products and services?

a. Start talking about his A lender, B lender
3. Do you have access to hard money and private money and private investors?
a. KILL THEM WITH KINDNESS
4. Tell them about the other side of the your business, how you are focused on helping 5. Are you familiar with the rent-to-own or lease option program?
a. EXPLAIN
b. Possibly setup a time to meet and discuss
6. Ask them if it has ever happened that they cannot qualify someone, but the person was 7. What do you usually do with these people?
8. PAUSE
9. So if I understand correctly, you are working so hard in hope that they come back?
10. What if there was a way to qualify these people, and I could help in doing so, would 11. In working with me and providing clients that are not able to qualify for a mortgage, 12. One more question: would you be willing to provide me those people you can’t qualify?
Calling Realtors – the goal is typically to set up a face to face appointment
1. Do you have a moment?
a. Hi, my name is __________, my partner and I are real estate investors. We’re looking 2. Would you mind telling us a little bit about yourself?
a. How long have you been a realtor for?
b. Do you specialize in any type of properties or areas?
c. Do you invest in real estate yourself?
d. What’s your favorite type of property?
e. What’s your favorite type of client?
f. KILL THEM WITH KINDNESS
3. Tell them about the other side of the your business, how you are focused on helping 4. Ask them if it has ever happened that their clients cannot obtain financing at the last a. What do you usually do with these people?
b. Would it help your business if we’re still able to purchase the property so that you c. Are you familiar with lease option?
5. We are looking to complete __X__ number of flips/rehabs this year, do you come across a. Great – here are our criteria (specify area, size, type of building, price, etc.)
6. Do you have listings that have been on the market for a while and are about to expire, a. What do you think the reason is?
7. Do you have sellers that would be motivated to sell fast if we are able to close quickly?
a. Great – can you tell me more about these properties?
Conditions for the Contract:
Schedule A: Financing Conditions/ Schedule B: General Conditions: Send attachment "Conditions for the
Accepted LOI from realtor:
Back and forth in negotiation pattern:
Asking price we want at least 10% discount from asking price - start at 15% discount
*if property less than$300k then need $25,000 to $30,000 discount from asking price
Ask realtor for formal contract so we can review with your partner.
If seller negotiates price down $10k, then you go up $10k (stay with above price discount The goal is to get a 10% discount (on $300,000 + property) or $25,000 (on property $300,000 Realtor states "why does contract need to be assignable?"
1. We are looking to assign this contract to another buyer before closing that is the assignment 2. We will be closing into another entity and need to determine which entity that wil be.
3.. We plan to market the property to our buyers database. (if any push back from realtor continue to market the property. IF you get a better offer we can meet it or exit the deal Tell them you want to add this addendum to the contract. They may not like it but this is the next step. Realtor has asked about wording on your addendum.
ask realtor if they plan to change addendum or add it as its written.
be sure to send me anything before you sign it.
Looks good. As long as your price is at the discounted amount you are good to go.
Lease Option initial quesitons:
What we want to find out:
How much do they have to put down?
We want minimum of 3% of purchase price
How much can they afford per month?
Determine their max amount plus utilities.
Have they talked to a lender yet?
A lender can determine if they could qualify for a mortgage, how much mortgage and when If so, what did the lender say?
How long will it take for them to qualify and under what stipulations?
Do they have a type/price point on a house they are looking at?
3 - 4 X annual income is purchase price or whatever lender says is in their budget.
Get this info, and I will help you step by step, my friend.
What is their credit score?
If they haven't talked to a lender yet, and their credit score is high 500's, their other info to see eligibility for lease option program.
If they are interested in seller financing we would want to know:
How much will they finance?
How long will they finance it for/Term?
What interest rate do they want?
How much for a down payment?
The seller wants to discuss the offer. Realtor knows seller finance and suggest to his client . Any other suggestions I would just gather info and if they ask tell them you are a newer investor. It is okay to be new. If they How much will the finance for how long and at what interest rate?.
Other:
What kind of insurnace do I need?
Traditional homeowners policy is fine. Tell the insurance agent it is a rental property.
Tell the insurance agent how you are buying it and they will write up the policy accordingly.
Zillow says comparable properties are $xxx,000
I am not a fan of using Zillow for comps.
Ask the realtor get you sold comparibles (sold comps) on this to verify the Zillow number?
going to spam folders
shows you how to do that
realtor will move on to another property
not calculated right, also check res vs commercial / res is 5% for 30 years and comm is 65% ltv, 5% and 20 yrs amort.
check out ok -
video on portal to explain the LOI fill them out and send back to us.
second mortgage in at 35% and 7% which is more inline with rates today.
on to a full offer
we'll onto another property.
move onto another property.
time frames?
dilligence items, we would like 60 days to close
time. You can go shorter if they need to. 30 days minimum.
continue to market the property and if they get a better offer we will walk away. We would be another marketing channel for to keep the EM low.
functioning Airbnb, the income and expenses would be helpful and we can enter into spreadsheet.
yellow highlighted sections
Questionnaire.docx"
AD IF YOU HAVE ONE”
out your property, I am interested in buying it, are you interested in selling, yes or no?
estate problems, do you have a problem?
Baths? Garage? Location?
face appointment
estate investor in the area and I’m looking for a (good) mortgage broker to help me with my future purchases of singly family homes
money and private investors?
business, how you are focused on helping people with their real estate problems.
option program?
qualify someone, but the person was so close to being qualified?
hard in hope that they come back?
and I could help in doing so, would you be interested?
not able to qualify for a mortgage, you will make 2 commissions, one when the tenant purchases the house. He will purchase through provide me those people you can’t qualify?
real estate investors. We’re looking to expand in __(CITY)__ this year and we are looking for a few key players to team up with business, how you are focused on helping people with their real estate problems – motivated sellers (“pocket listings”), motivated buyers, cannot obtain financing at the last minute?
purchase the property so that you do not need to lose the deal?
rehabs this year, do you come across any of these properties from time to time?
type of building, price, etc.)
for a while and are about to expire, and for some reason, just wouldn’t move?
fast if we are able to close quickly?
Send attachment "Conditions for the Contract"
price - start at 15% discount
30,000 discount from asking price
review with your partner.
10k (stay with above price discount parameters)
property) or $25,000 (on property $300,000 and under).
buyer before closing that is the assignment clause. We are investors, and this is how we make money—getting an agreed-upon price determine which entity that wil be.
database. (if any push back from realtor thethey can
offer we can meet it or exit the deal in 24 hours?
not like it but this is the next step. Make sure you don't sign anything until you send it to me.
as its written.
are good to go.
mortgage, how much mortgage and when they could qualify.
what stipulations?
lender says is in their budget.
score is high 500's, their other info meets the criteria put in touch with MB
his client . Any other suggestions on how to handle the conversation if he tries to push just seller finance?
investor. It is okay to be new. If they ask you questions you don't know the answer to tell them your partner takes care of that and rental property.
the policy accordingly.
verify the Zillow number?
5% and 20 yrs amort.
be another marketing channel for them.
future purchases of singly family homes and multi units.

purchases the house. He will purchase through you, and secondly you will make another commission when my partner and I purchase a few key players to team up with to help us with future purchases of singly family homes and multi units.
(“pocket listings”), motivated buyers, old/about-to-expire listings, etc.
money—getting an agreed-upon price then finding one of our investors that will pay a little more than we have it on contract for.
seller finance?
your partner takes care of that and you will need to talk to your partner and get back with them. You want to see on the seller


commission when my partner and I purchase the house, we will use you as a mortgage broker.
and multi units.
more than we have it on contract for.
them. You want to see on the seller financing what are their terms.
Foreclosure
(···1.0s) Hey everybody, this is Pip from Pip's Path to Property. Welcome to our
foreclosure training, how to Prevent very important part of Foreclosure and how to profit
from those deals. We're gonna show you both sides of those in this dynamic training
that we're going to have. We wanna welcome you to this class. As I said, my name is
Pip, a quick introduction and then I'm gonna introduce some of our business partners
and our trainer for this class, Catherine. So my name as I said, uh, is pip. I guess that's
the third time I've said it, but you know who caress. You can keep hearing it. It's all
good.
It's on the shirts. Not a problem. Uh, I started investing back in 2002 by going through
classes just like this. I took a foreclosure class, (···0.7s) I started to learn about different
types of property and I've taken bunch of class. I took a bunch of classes since then.
This may not be your first class that you've taken from Pip's Path and so you'll see
some similarities at the very beginning, but you're gonna see us really dive into the
foreclosure world in a totally di different way than you've ever seen before. So gonna
have a lot of fun with it. I started investing, like I said, in 2002, been investing in lots of
different strategies.
In 2005, I actually met Catherine, uh, with all the people that we have at Pip's Path to
property. Catherine is one of the people I've known the longest. We became mentors,
uh, on the same team. She had been doing this actually a little bit before I have. And so
I've known Catherine for a number of years and we both mentored for a number of
years. And then in 2007 I had the opportunity to start training people. And I've been
training people ever since 2007 (···0.6s) in, in, uh, hotel rooms all across the world. I've
been in 18 different countries training people.
And so it's been a lot of fun to meet all these people and more importantly help them
change their their lives by helping them to help other people out. So one of the people
that I trained is the guy that I'm gonna introduce. We won't hold it against him, but he's
Canadian. Steve Hippel introduced yourself, my friend. Well, Thank you very much. Pip,
pip was your name. Is that right? I didn't catch it the four or five times. You said it in five
seconds, but great advertising. This application well done. So, uh, anyway, my name is
Steve. Uh, thank you Pip and happy to be here.
This class has so much information. As a, as an investor, this is what Pip taught me 10
years ago, actually, when I first met him, he started teaching me some the basics and
real estate. When you can do, when you can get properties at discounts, you buy
property discounts through pre foreclosures and actually help people outta bad
situation. So you're buying a property to a discount, uh, and you're helping people.
We're gonna talk more about this during the class course. Catherine, she's a true expert
doing this. But you have such an opportunity through the business at a higher level,
you're going to get deals that other people don't even, it's not even on the radar.
They're gonna say, wow, how'd you do that deal? You just got the deal of a lifetime.
There's so much power that you can do when you combine strategies like this and do
them properly and help people at the same time too. So, um, I started, uh, investing, uh,
2010 actually and here in Canada of course. And so I started off in residential real
estate. Primarily done mostly residential real estate. My entire investing career, uh, flips,
lease options, free foreclosures. In fact, quite often one of my favorite strategies, I get a
property in pre foreclosure and then we roll up, do, do a renovation, usually do some
rehab, work on it, and then roll into a lease option or a flip.
Get it over and over and over. Great strategy. I'm sure Catherine's gonna talk a lot
about that. One of my favorite strategies 'cause you make money in number of ways
and help people. So after a few years I was able to leave my day job and then from
there I started doing some coaching, mentoring, and of course speaking. And I've
actually been very fortunate. I've actually coached and mentored people in Canada,
coast to coast and well I'll say us pretty much coast to coast as well too, and, uh, eight
countries in total.
So it's been fantastic. Been a lot of fun, met a lot of great people, and I'll Pastor Bradley
now. Thanks everyone. (···1.4s) Thank you very much Steve. Appreciate that. And, uh,
great to be here today. Again, my name is Bradley, one of the partners here at Pip's
Path. And, uh, very humbled to, to be here today, uh, especially in this course because
Catherine was actually one of my first, uh, traders and mentors when I started out as a
student, uh, as a real estate investor in 2017.
So, uh, have taken so many of her lessons and applied them throughout the years and
(···0.7s) unfortunately had to continue going back to her for more and more help, but
she's always been there for me. So, uh, very, very excited to be able to have somebody
of this caliber Bri be able to bring you guys this course. And I know many of you have
probably already seen our cash flow course, which is absolutely riveting, uh, brought to
you by the one and only Steve Hippel and, uh, assisted, uh, by myself.
But, uh, so we're, we're taking it to the next level here with foreclosures. We're very
excited to have, uh, like I said, somebody of Catherine's experience to show you how to
really do this business at the next level. So, uh, without further ado, I'll have Catherine
introduce yourself. Uh, but thank you for being here, Catherine. (···1.1s) Aw, shucks.
You guys are making me blush. (···1.4s) I'll have to call you next time.
I'm down. I'm Catherine Butler, everybody. I'm as happy to be here, if not happier than
the three of them combined. And I am a native to Florida, actually I was born and raised
in Miami. I (···1.8s) do speak some Spanish, which has helped me in my real estate. I
might add, I'm not fluent, but I can tell you all about my property. Don't ask me any
questions though. I have a business degree and I bought my first house in 1990. So my
business degree, I was in corporate America and I bought my first house in 1993 years
later, I rented it out (···0.6s) and I've been a landlord ever since.

So that's truly how I got started. And technically I paid off that house in five years
because I was raised by depression era parents, you know, the American dream is own
your own home, et cetera. Well, not only did I own it outright in my own personal name,
that was before I knew about asset protection, right? So once I realized what I had
done, I then leveraged that property and as I say, I kind of played Monopoly and then
went and bought a lot more properties.
So that's truly how I got my start. Rentals have always been my bread and butter. As I
say, I've obviously rehabbed almost every property I've ever owned, whether it was
when I bought it or in between tenants, what have you. Um, property management was
a biggie. Foreclosures, obviously, and I didn't, you know, when I was 12, say when I
grow up, I wanna be a foreclosure expert, but I'm in Florida and Florida was one of the
four top states after the crash that had the highest number of foreclosures.
And not that I'm proud of this, but my county in Florida many times nationwide was the
number one county, which basically just means there's a lot of investors here. So if I can
invest in a market where there are a lot of others, you guys can learn how to do this as
well. So I became a foreclosure expert and I've wholesale mobile home. I have a mobile
home park and a tiny house park, which in full disclosure are not my areas of expertise,
but I've partnered with people on those particular deals and it's kind of cool to own a tiny
house park.
I keep saying that I wanna be more passive, and yet I just did my first vacation rental.
So I'm talking that, you know, I just wanna be a little bit more silent or, you know, have
my money work for me and not always participate as actively, but I say real estate's an
addiction and I'm gonna create a 12 step program for it. So you guys hopefully will catch
a little bit of that. And I also have lent money. That's another way that I've diversified.
And then the last thing that I do is kind of my own personal piece.
So even though I really genuinely believe I'm helping homeowners when they're in a
foreclosure situation because of my rentals, (···0.7s) I, when I have a tenant who has
been there a long time, I (···0.6s) will often offer for them to buy the house and I'll loan
or finance it. And I'm basically offering to working class or lower that might not ever be
able to afford a home or have that opportunity to get that financing. So that's one of my
other little feel goods in addition to the foreclosure realm.
So let's mean in a nutshell, I look forward to sharing all that I possibly can throughout
this entire training. And like I said, I'm really happy to be here. (···1.3s) Well, we're
great. Glad to have you and I'm glad nobody's in a nutshell in here because I don't know
how I would get out, but I appreciate that Catherine, uh, I too was brought up by
depression era appearance, and every time I wanted to buy a candy bar, I had to hear
what happened in 1929. And so I know what you're saying, but it's really cool.
And I think even though sometimes they meant well, it obviously landed a little bit wrong
with us when we were trying to buy stuff. And so it al also gave us a way that we wanted
to invest and that was to try to pay everything off. Well, unfortunately, that isn't the best
way to invest and you guys are learning that as you go through other classes with Pip's
path. But I think the one underlying thing that's gonna be the same, and I know
Catherine will teach this way, way as well, it's about helping people out. Zig Ziglar says,
if you're helping enough other people get what they want, you'll get everything that you
want.
And there truly is not a better strategy to be able to help somebody who thought they
were gonna lose their home, who thought their credit was gonna be smashed, be able
to go out of that property with some dignity. And that's what Katherine's gonna show
you. She's gonna show you the legal parts of that. She's gonna show you how it works
in different areas and more. And I, I keep saying this, most importantly, how to help
people out. So enjoy this class. It's gonna be amazing. And as Steve likes to say, you
might wanna get an extra pair of socks 'cause Catherine's gonna knock your socks off.
We'll see you guys on the next video.
(···2.2s)
(···3.3s) Hi everybody and welcome back to our foreclosure class, uh, prevention and
profiting. So we have Ms. Catherine Butler here with us, uh, one of my personal
mentors to teach you guys and train you on how to do these foreclosures and, and
basically (···0.7s) how to profit from any part of the foreclosure cycle. So we're gonna be
getting into that. Uh, as we go through the course here, I wanna begin with a little bit of
housekeeping stuff.
So (···1.1s) let me go through a, uh, little bit of a legal disclosure here. So, the
educational training presentation provided does not qualify students for employment.
The company's products included, but not limited to training recorded content.
Mentorship, coaching materials and emails are for educational and or illustration
purposes only, and are provided with the understanding that the company is not
engaged in rendering legal, accounting, or other professional opinions. Investing has
inherent risks.
Uh, any decision to invest in real estate is a personal decision that should be made after
thorough examination and due diligence, including a personal risk and financial
assessment. Results are based on the individual may not be typical. The education we
provide and the strategies we describe take a commitment of time and effort and do not
guarantee any results in any specific timeframe. (···0.5s) All contracts, forms and letters
contained herein are provided for training purposes only. The provider does not assert
any warranty express or apply as to the legal effect and or completeness of the contract
forms and letters.
The provider hereby dis disclaims any and all liability respect to their forms provider
suggests that you contact an attorney to ensure that the contracts, forms and letters are
modified to meet the laws of your state. (···1.3s) And again, that's just kind of the, uh,
the jargon we have to provide. But, but the bottom line is we are not, uh, financial
consultants. We are not lawyers, we're not accountants. So we are giving you guys
information based on our experiences and all that sort of thing, but we would still ask
you to certainly always check with your own attorneys and accountants before, uh, any
kind of investing.
So, uh, Catherine's gonna talk a little bit about some foreclosure disclosures. (···0.6s)
Yeah, so specifically relating to foreclosure as an acquisition strategy, you have to make
sure that you are operating within the laws of your state because the way that
foreclosures are conducted in Florida is gonna be different than California, than Maine,
Texas, what have you. So you do need to make sure that you're operating under your
state specific guidelines (···0.6s) and one of two ways that you can have an attorney
work for you.
(···0.6s) I'll in particular, address two specific documents that are the most important. So
overall, we're gonna tell you all of your documents need to be reviewed by an attorney,
but there are two in particular that I will, when we get to that section, I'll be sure that I
comment on that and ask your attorney this because (···0.7s) you can ask them to
review your documents and they may say, oh, well that's gonna take me several hours.
However, they might have a boilerplate document that they could sell you that might be
less expensive. (···0.6s) So ask what would be your least expensive choice? And if you
have an asset protection attorney, they may also have documents at your disposal that
they may allow you to use. So ask, what would be the least expensive for you? One
time I got really creative with my attorney, and I wish I could tell you this was strategic,
but we were in a meeting and I've always had a lot of rentals.
That's been my bread and butter. And I said, well, you know, since you're gonna be
defending me in court, I assume you want me to use your lease, right? And he said,
yeah, (···0.6s) if I had said, Joe, how much would you charge me to be able to use your
lease? He would've, you know, made up some three or four figure number, right? But it
just slid outta my mouth. Like I said, I wish you could say, I wish I could say that I
planned that really well, but it just slid out. And that worked very well for me too. So if, if
you have an attorney that you have a relationship with, then you're, the likelihood of you
spending less money is going to be greater.
But understand at the beginning, if if you're asking for everything for free, they're not
gonna provide it. Third party websites will be going to, we don't guarantee those
websites the next time you sign back on, they may not be existing or whatever the
circumstances are. Again, not an attorney, not an accountant, nor do I wanna be either
one of those. And as the prior one mentioned it, this is for training purposes only. And of
course, investment involves risk. (···2.9s) Okay? (···1.0s) So, uh, kind of getting away
from that disclosure stuff, we really want to take the time to welcome you.
Uh, we want to congratulate you on taking the next step and investing and furthering
yourself. Uh, your commitment to yourself can help you collapse timeframes to reach
your desired outcomes. What we ask is that as you go through the training, remember
to keep an open mind and understand that a lot of these concepts may be new to you.
Uh, if, if your, uh, first language is English and we told you that, you know, you were
gonna go and and watch an online course over the next 15 to 20 hours and be fluent in
Chinese, you'd tell us that we were crazy, well remember that, that this is a new
language.
There are gonna be new terms, new concepts that you haven't heard before. Uh, and
sometimes that may be confusing, but that's what we're here for. We're here to answer
those questions, uh, and it's there so that you can watch it again, that's the whole point
of having it like this. It's a great reference. So don't be, uh, uh, ashamed. Don't be
embarrassed that you need to go through these things once or twice, um, because that
is, is the way to, to truly learn how to do it, is that repetition.
So can I add one thing there too, Bradley, you are 100% correct. Not only do they need
to listen to it, I would suggest sooner rather than later, because just from studies, it's
frightening to know how quickly, and this is not just you students. This is us too, right?
So it's amazing how quickly we lose the material. If you go to a three day training, by the
time it's over, what, what have you digested and what have you remembered?
So the sooner that you review the material and the more that you review it, the better off
you're going to be, that it'll stick easier. (···2.1s) Couldn't agree more. It is, it is so true.
And, and (···0.7s) I would even recommend, and a lot of you may be doing this right
now, watching it before you go and take a live class in person, it's a great resource for
that as well to get, uh, I know I did that before Catherine taught me live in person. I
actually watched the recorded version of it so I can get the basics down.
So, and You can write questions if you're reviewing the online or the on demand version
right now, write down your questions and then when you have a live training, you're
ahead of the game. (···0.6s) That's exactly right. So as we get involved with
foreclosures or any other kind of, of investing strategy, really, um, we really need to
have our motivation, uh, in front of us and, and determine what that is.
And, and many people want to get into real estate investing for the glamorous reasons,
right? So everybody sees the fancy cars, the nice clothes, the trips, the, all that. But at
the end of the day, what what we really want to do is we want to create safety. We want
to build a legacy to leave behind, uh, something that you can be significant, not just
successful. And, and that is what we believe most importantly through passive income,
uh, through real estate. And foreclosures is an absolutely great way to do so.
Uh, but as Catherine can tell you, and when we talk about knocking on doors and some
of the reactions we can get dealing with foreclosures, uh, you're going to need a good
reason why that you want to do this. And it needs to be bigger than money. If, if you
think that, ah, I need to do this 'cause I want to be rich, or I want to have nice material
things, it's not going to be enough. Our most successful students are the ones who are
out there doing this because they're finding it as a passion.
And, and what foreclosures does is allows us to be compassionate people. We're really
helping the individuals that we are encountering. And, and a lot of times, and Catherine
will describe this, it's very difficult conversations that we're gonna have with some of
these homeowners. This is a tough time for them. (···0.6s)And knowing that you aren't
going in and leading with, we wanna make a profit off of your property, these people are
facing bankruptcy, these people are losing their home and they don't know what to do.
So you are going to have to be able to be empathetic, to be able to put yourself in their
shoes and have conversations that might be a little tough. But as you learn from
Catherine how to have those conversations, and you can do them effectively, you will
find that that's what you will, will crave about this business, is helping people and, and
showing people that there is a way out and, and teaching them something that they
didn't know. And, and the cool part is we could also make a profit along the way.
So if you're doing this business for the right reasons, if you have a, a, a solid goal in
your mind that you wanna help your family, you want to put aside a college fund for your
kids, that's what you need to, to really go to the next level. So we always say, if your
why doesn't make you cry, it's not big enough. Uh, and also then you wanna set goals
for yourself. So (···0.8s) as you get into this business, you don't have to go crazy. And,
and yes, there's students of ours out there that have gone out and they've done (···0.8s)
tons of properties in their first year, but there's also students ours that go out and it
takes 'em one year to do their first property.
And that's okay. Everybody's journey is different, but know what you want out of this.
When I started in this business, I was working in a pharmacy. Uh, I was managing a, a
retail pharmacy as a pharmacist, made a very nice paycheck at my j o b, but also had to
give them every other weekend. I had to work a lot of night shifts. I had to give a lot.
And what I realized was I was trading my time for money.
And even though it was a lot of money over the course of my life, that wasn't what I was
gonna want to do. So my goal as I got started was how do I replace that amount of
income? So I was used to making x per month. How do I get enough deals or one deal
or five deals, whatever it takes to get me to enough passive income that I could leave
that job. So whatever your goals are, whatever your desires are, come up with that
timeline to hold yourself accountable and keep you moving forward.
You always want to have that momentum. You always want to be pushing. Uh, so
before you get started as well, and, and we talk about this all the time and really cool
part about foreclosures, is we can actually get into a lot of these deals with, with low or,
or none of our own money if we're we're knowledgeable. So getting that knowledge, you
can, you can do very creative things in this business. So, uh, that being said, you should
still have your financial situation personally figured out and understood as you get into
this business.
So do you have credit available to you right now? Do you have equity in any properties
or do you need to work on your credit? Do you need to come up with a savings plan?
And all those things are just good financial habits. So as we get into any kind of
strategy, we would tell you guys, and, and we'll, we will work through you, work with you
through the process, excuse me, of, uh, helping you assess that personal financial
situation.
(···1.0s) I also wanna comment, if you don't mind, on the motivation piece and that it
has to be genuine. So obviously whatever it is that you're doing, we want you to be able
to help the homeowners, but especially in foreclosures, you have to be doing this for the
right reason. And the right reason is basically to help people. And so (···0.8s) you have
to genuinely believe that. And sometimes the right thing for that homeowner might be
that they can work something out with their lender.
Well, if that's the case, you aren't gonna make any money, and we're not gonna sit here
for hours and hours and hours and teach you how to make no money. However, we are
gonna teach you to do the right thing. So I do want to make sure that, you know, your
motivation really is critical. You have to have the homeowner's best interest at heart,
(···0.5s) and we're not gonna spend as much time if we're not gonna make any money.
But by all means, you wanna make sure that you have the right motivation because it
won't work, especially this strategy without that philosophy.
(···0.7s) That's very true. And, and we're gonna come back to that too e even in our
beginning of this course here, when we talk about the cashflow quadrant and how it
really is about your reputation being more important sometimes than, than the profit on
a deal. And, and we'll get into the reasons why for that. So thank you Catherine.
(···0.8s) And, uh, again, we, I kind of alluded to this on our last slide there, but the
business planning, so those who fail to plan, plan to fail, (···1.2s) keep your goals
written down and in one place, um, it can be very easy as you start out in this business
and you are taking courses and learning all these new terms and topics and strategies
to get very overwhelmed.
Uh, and, and sometimes even my wife and I, my business partners and I, we have to
take a minute and step back and just say, what is our overall goal here? What do we
need to do to (···0.6s) get what we want?
And sometimes we've found that we've straighted off the path a little bit and, and we
can simplify things and, and sometimes that's what you need to do. But if you don't have
that written down plan, that goal that that thing you're striving for in front of you, it can be
very hard to find it sometimes. So by having that, you always give yourself that
motivation. Uh, if you could see in front of me right now, Renee and I have our, our
calendar, our vision board, our our everything board, if you will. And, and a big part of
that has every week a new motivational quote.
We change out pictures, we change out things on there and, and our motivating things
because our goals are always changing and evolving. So revise 'em is necessary,
review them off it, it keeps you excited and it keeps you going forward. (···0.8s) Yeah.
And what works for one may not work for another. You know, the vision board that
Bradley and Renee have might not work for somebody else. Whatever your version of
that is, there's no right or wrong, but you do have to definitely have those goals set and
know where you're headed, where your, your business has to have some sort of plan to
move forward.
(···1.4s) And it will change whether you plan on changing it or not. It will change.
(···1.2s) And we hope for change. You know, we wanna sit here right now and, and
many of you may be looking to do your first deal. So you are, you are sitting in this in
front of the screen right now going, going, I just want my one property. I just wanna
know that this works. And, and we were all there. And the hardest one is that first one.
There's some of you watching this video right now that have already done 10 properties
and you're trying to go, how do I do 11?
And that's where the creativity comes in. And that's why some people with out as much
money or credit can still start investing now because we get creative. But it's through
that education. So, uh, having those goals, that motivation is, is always a key to
anybody that wants to be successful, uh, as an entrepreneur and as an investor.
(···1.9s) And what we talk about with those goals is, is smart goals. And, and many of
you have probably heard this, I think I was probably, uh, webinar to death at my
corporate job over something like this, right?
But it's very true. Uh, having a smart goal, which is specific, uh, measurable, attainable,
relevant, and time bound, this is what's going to help us get to where we want to go.
And, and by following these guidelines, we're setting ourself up for things that we see
we can achieve. Uh, but also giving ourselves the accountability with it being time
bound, uh, and measurable that if we don't hit those goals, we can then address why we
aren't hitting those goals.
What do we need to change so that we can get to where we wanted to go? And, and it's
not to, to discourage you, it's not to make you feel bad, but it is about adjusting. And
frankly, as entrepreneurs, we have to be ready to do that on a dime because I guess I
can say this at this time of the recording, but, uh, as I started my investing career in
short term rentals, I built a portfolio of properties around Walt Disney World and my
company website says, Hey, invest with us, because when does Disney close?
(···0.7s) And, and then you see the world in a, uh, pandemic and all of a sudden Mickey
Mouse has locks on the doors for three straight months. So your business plan had to
change. Our business plan had to change drastically. And, and the goals that we had,
uh, they also had to change. And, and that's okay. Uh, the thing about this business is
the more problems you solve, the more money you're gonna make.
And so we are always able to, through having multiple exits shift and, and keep
ourselves safe. So, uh, having those specific goals though, will keep your business on
track, keep you moving forward. (···1.6s) Yeah. And you don't, you can't just say, I
wanna do a deal soon. You know, it's what type of deal? What do you wanna make from
it? What's your timeframe? But it also gives you more of a plan by just saying, whatever
sticks, I'm gonna do one wholesale, I wanna have one rental by the end of the year.
You do need to have these things, which will again go back to your business plan. So
they go hand in hand. (···1.2s) It's so true. A few things about the, a few things about
the goal there, if that's okay, if I can go back to that slide, please, please, please. With,
uh, with your goals, there's, people look at it in different ways. There's some people they
wanna, you mean the, the classes can be very motivating. And you get talking to other
investors and some investors, oh, as Bradley said, I did five deals my first year.
I did 20 deals my first year, whatever it is, right? So when you set your goals, be
realistic. Are you working in your job? Are you working part-time right now? Are you
working 50, 60, 70 hours a week? So what's realistic for you? Because your first year,
we always say you're gonna spend a lot of time getting educated. You're watching these
videos, attending classes, doing networking, whether a virtual live, whatever, it's gonna
take a time commitment. So if you know you are working full-time, you've got family
commitments and training, what, what's a good goal for you? And I can't really answer
that.
You know, if, if your, if your goal may be to do one, one deal this year or two deals this
year, well if that's, if that's a new skill, if that's a new income source you never had
before and you did, you did that well, learning, starting getting, like building a power
team, doing your basics, doing your first pre-foreclosure or your lease option, whatever
it is, right? You went to a lot of time, trouble and effort to acquire that first property. So if
you did one or two deals your first year, that's fantastic. (···0.9s) And the other people
go there, say, I've gotta do 25 deals my first year.
Well, hey, good for you. Like, can you do that? What's realistic? (···0.7s) And if you do,
if you did 25 new deals, that's great, good for you. That's, that's, that's really, that's
really impressive. Um, but with that too, I said, if I knew 25 deals, well what if you only
did five? If your goal was 25, you only did five. Well, if that's new income, new deals,
new income source, new in, new new income stream five deals, your first year is still
good. 'cause next year can you do 10? What if you did two deals this year, but next year
you could do four or six (···0.7s) or whatever you want.
See, every year you learn more and more every year you apply this. And Catherine can
attest to this, Bradley, myself, we can all attest as the first year it took a bit longer.
There's no question. This is not get rich quick. We'll never tell you that. But once you get
a system in place, once you learn, once you build a team, once you get the confidence,
once you go there and just do it once, and people get tripped up on this, people say, oh,
I just need the perfect notes. I gotta take this notes. My notes are perfect. They're color
coded, they're, they're organized. My notes are so nice. Like, (···0.5s) call somebody.
What do you mean call call somebody What? I don't wanna call anybody. No, you've
gotta forget. Look, the notes are important, but it's not about the best notes. It's about
who takes the information, goes, applies it. Take action, go out. We call this earn while
you learn and Catherine will tell you when she has instructions, go do something, go do
it. If she says Wait till the end and do it, do exactly what she says. But so many people,
they say, I'll wait till the end. I'll wait till I take all my classes. I'll wait till after my
mentorship, I'll wait till once I've got all the answers, then I'll go to the business. (···0.6s)
Well, you can, I'm not saying that's wrong, I'm just saying that's maybe not the best way
because take action.
Take action. You have time, you've got the motivation to go do it, because it'll never be
perfect. No matter how many classes you'll take, you'll say, oh, I don't have a
corporation. I'll wait till I to my corporation. Oh, I'll wait till I talk to my website. I say, go
to the business now, just go. 'cause you don't need a website. Is it benefit? Yes. You
don't need a corporation. Is it benefit? Yes. Depends on the types of deals you're doing,
but you need to take action. And so many people, action is always missing piece. The
perfect note's not gonna help. You need notes.
And some people like, I take notes, but they're really sloppy, they're bullet points. 'cause
my brain thinks in bullet points, Bradley, he may do it differently. Catherine probably is
differently altogether 'cause we're all different people. But you do what works for you.
The important thing is take the information and go take, go take actions. Whether you
do two deals in your first year or 20 deals in your first year, that's new income. That's a
big step. That's some personal growth. That's awesome. And celebrate. If you wanna
do five deals this year, you only did two, that's two deals. Cash flowing, good deals,
that's new income. Go celebrate, be happy because next year you can do four, six.
Then next year after that you can do 10. You've always got time to grow. There's no
sense going the fastest doing bad deals just to have a number. I'd rather make good
cash flowing deals. I care, I don't care if they're two or four, (···0.5s) but I want good
cash flowing deals. I'll take less good deals than more bad deals any day of the week.
Thanks Bradley. (···0.9s) And I wanna say one more thing along to what Steve said.
Don't compare yourself to others. Your definition of success or meeting your goals are
going to be completely different than anybody else's because everybody's
circumstances are different.
So don't think, oh, Steve did 10 and I only did three this year. His circumstance is
different. So what you end up doing is going to be right for you, but don't necessarily
compare yourself to others because their situation is not the same. (···1.2s) No. And
and it does. It goes back to what Steve said, and and he says this all the time. It's it's
people underestimate, or excuse me, they overestimate what they can do in a year, but
they underestimate what they can do in three to five years.
And and that's really what this is about in the beginning. You do need to learn it. And,
and this is coming from a guy who had way too much college education, a doctorate in
pharmacy, an M b A from from University of Florida. And I had to go back to school
again to learn how to do real estate. I gotta be honest, I mean, I, I was starting from
nothing in that business. I I had no experience. So I had to spend that first year
understanding, uh, asking a lot of questions. And that's what it truly is, because you
aren't gonna have all the answers.
And I promise you to this day that Catherine, Steve, or myself still don't have all the
answers. But what's really cool is you learn in this business, it comes to you ask people
and somebody will know the answer. And when you're willing to ask the question, you'll
find that there's people willing to help. And and that's really what we're all about here.
And and that's why setting these goals is so important. But yes, it is about taking action,
getting out there and doing the business. So, uh, the next slide we have here is actually
the cash flow quadrant and we are getting pretty close to the 30 minute mark.
So before we go over, uh, and get into starting this, I think we'll cut this one off, but we
will be back, uh, on our next video to talk about the cash flow quadrant and shifting from
the left to the right side. So come back and we will see you then. Awesome. (···1.5s)
(···2.1s) Hi everybody, and we are back here with our foreclosure training. And, uh,
again, going through kind of some fundamentals here. Uh, just a background because
for some of you, this may be one of your first strategy classes in your advanced training.
So, uh, we want you to have the opportunity to, uh, just kind of get a quick refresh in.
And, and before we get into the class, we talk about the Cashflow Quadrant, and we
talk about this. This is a philosophy that that goes back to, I'm sure, uh, numerous
people have been given credit for it over the years, but in our industry, most people talk
about Robert Kiyosaki, uh, the author, rich Dad, poor Dad, and, and how he kind of
came up with this.
Uh, so we talk about the difference between people who are on the left side and people
who are on the right. (···0.6s) And we have it on a slide here, but typically we like to kind
of draw it out. It's a little bit, uh, more interactive to go through as we discuss it. So let
me share my visualizer with you all. So (···4.2s) DE's Getting, I say he's getting serious.
He took his glasses off, he's back. Well, you know, I, I get the reflection, so I want to
take 'em off, but then I gotta write and see. So on they go. But, uh, let's get a nice little
cash flow quadrant here (···13.1s) and look at that.
I even have it all on the screen. (···1.2s) It's almost like we know what we're doing here
at the path. So, uh, awesome. So we've got our cashflow quadrant drawn out. Uh, and,
and most importantly, we start with e or employees. So when we talk about, uh, all
these different things we're flying, referring to different types of, of (···0.7s) income, uh,
generations. So as an employee, uh, these are people who are trading (···4.5s) Time
(···0.9s) for money.
(···0.9s) So they're punching a clock, it's a salary, it's whatever. Uh, like I said, I was a
pharmacist and I had a nice salary, but problem was I didn't have control. And, and
unfortunately as employees, we are one day away from having no other stream of

income. And, and that's what many people miss, and that's where saving your way to
wealth is very difficult when you have just one stream of income.
Uh, unfortunately it can be very difficult for people to change their mindset to get out of
that, that, um, kind of habits, those that they've, uh, developed over time. So, uh,
employees trading time for money. Now, there's many people out there who will step
away from being an employee, go out on their own and start their own business. So our
s's are our small business owners. (···0.7s) The problem with a small business owner is
they own a (···0.8s) job. (···3.4s) I'm sure many of you guys know a small business
owner or have, have met somebody that, that has to deal with everything themselves,
and they will be the first to tell you that if they want it done right, they have to do it.
(···1.0s) That's right, Steve, themselves. And and why is that? Because they always
think, I (···0.7s) I I, (···0.9s) and unfortunately, if you own a job or you are selfemployed,
it is very difficult because you may be making good money, but you can't get
out of that job.
You can't take a break. And what we want to do, and the real shift comes and where
you see 95% of wealth on the right side of the quadrant over here, uh, although 95% of
people fall on the left, so 95% of people are here, but 95% of the wealth is here. And
why is that? Because of the mindset shift. When you go from a small business owner to
a business owner, you now believe in two things that you didn't have before.
(···0.7s) And it's trust (···1.7s) and systems. (···4.2s) I can tell you right now that
Catherine did not make a boatload of money in her career doing foreclosures without
having some trust in the people she was working with. And they certainly had to have a
lot of trust in her. You're talking about individuals who are facing foreclosure. This is
(···0.9s) probably one of the most intimidating things you could ever have to deal with.
Most people's biggest purchase they're ever gonna make is their home. And if that's
about to be taken away, that is something that's very scary. And it's not exactly a topic
you cover in high school. I mean, how are people gonna be ready for that? With our
knowledge, we're able to go in and help those people. Uh, but what Catherine would tell
you is, as a business owner with trust in systems, she has other people working on her
behalf, right?
And instead of working in her business, she works on her business. So if she wants to
sip a margarita on the beach in Fort Myers, she can do so and answer phone calls for
people that are dealing with her properties for people that are handling tenants, that sort
of thing. So that is what a business owner is. It's putting trust in others and having the
systems to, uh, keep them in line and make sure that that operates smoothly without
you having to be a cog in that wheel.
(···0.6s) So finally then, uh, the real, uh, big time, uh, where we all want to get is where
we are investors. So this is the eye on our quadrant, and that is where our money
(···0.9s) is making (···0.8s) money. (···1.7s) So this is, uh, how we do leverage and this
is where we take money, we put it into safe investments, and then we continue to
leverage that and get a return at a higher level. So all awesome things here.
Uh, the cashflow quadrant though, when we talk about it, some of the habits of these
people, and this is what we wanna remember as we, we start going through this course
and a new strategy, like I talked about before, this can be a little bit overwhelming. It
may be different than things you've heard before. You may think, well, I've never heard
of that. Well, that might be a good thing if you're trying to break into this business
because if you've heard it everywhere else, then maybe it's not that great. So again,
look for the lack of understanding as the, the realization that you're getting new and
better information.
So as we go through this, uh, the, the left-sided mentality is always one. And it goes
back to the Native Americans who would tell you, you had two wolves inside of you. You
have a negative wolf (···4.3s) And you have a positive wolf. (···3.4s) And what they
always said was the wolf, you feed is the wolf that will grow.
You have one of each inside of you, but you have the choice to decide which one are
you going to be. And, and any person on the right side of the quadrant, any business
owner or investor, is always going to be somebody who has a positive mindset. So with
that positive mindset, what's the other issue with people on the left side? Well, they can
be skeptical. (···4.9s) Oh, well, you can't do pre-foreclosures in my state.
Oh, well, there's a long right of recession period in my state. You can't do that here. Uh,
whether you think you can or whether think you can't, either way you are right. Mr.
Henry Ford said that. And, and the people who tell you that it's not going to work, the
people who tell you won't be successful, well, of course they would never be successful
'cause they'd never try. The difference is that from a skeptical person is a successful
person, (···5.0s) and that success comes from the mindset.
And it comes back to, uh, one of Robert Kiyosaki's favorite ways to, to represent this is
somebody on the left side is, is always going to say, I (···0.6s) can't (···2.1s) Afford it.
(···6.8s) Whereas somebody on the right side is always going to ask, (···0.9s) how
(···1.5s) can I (···0.8s) afford it?
(···5.8s) And you see the difference between these two things. A left-sided mindset is
saying, and let me get that on there, I apologize. But a left-sided mindset is saying,
(···0.8s) I give up. I quit, (···0.6s) period. It's over. There's no way anybody that's on the
right side of the quadrant is gonna know (···0.7s) because of experience that they can't
ever predict the future.
They're not gonna know what's gonna happen. So they're always gonna have to ask
themself the question, how can I afford it? How can I make this deal work? How can I
continue to do my business even though this happened? So having that mindset is so
huge. And uh, again, it's, as you go through the course, like I said, we're talking about
foreclosures. We're gonna be talking about getting pennies or properties at pennies on
the dollar.
So the profits here can be huge, but again, we're dealing with a delicate situation. So it's
keeping that empathy, keeping that positivity is what is going to actually give you more
profits. Uh, in the last video, we kind of started to discuss that, uh, in the fact that you're
going to have delicate situations and, and tough conversations dealing in foreclosures,
but a right-sided person with that positive, uh, successful mindset is always going to be
able to help those people (···0.9s) in go into a better situation.
So (···0.8s) we wanted to go through that with you guys very quickly. Uh, so let me get
the visualizer off here. I wanna make one comment, Bradley, if you don't mind. Yes. So,
you know, we can teach you all of the technical pieces of real estate, but we can't teach
you to have a good attitude. You know, you have to have that positivity. That's
something you're in control of. You know, every day when we get out of bed, is it gonna
be a good day or a bad day?
We are making that decision because it's how we react to all of those different things.
So we can teach you all of the pieces that you need to know, but your attitude and that
positivity you have to own and come to the table with it. (···1.8s) Well, it's so true. And,
and honestly, it's, it's, (···0.8s) you know, (···0.7s) very difficult at times, especially as a
new investor to, to keep that positive mindset because you are going to door knock and
have somebody slam a door in your face.
You are gonna make a phone call and have somebody hang up, but it's persistence that
also is gonna win in this game, and that is a part of this business. You gotta have a little
bit of a thick skin. So, uh, but keeping the positivity, again, keeping those goals in mind,
your reason why, that's how we push through all those times. So, uh, the next thing that
we always talk about in any of the courses that, that we train, uh, is the seven rules of
investing. Because no matter what strategy we're doing, we always wanna follow these
rules, most importantly, for our protection.
Uh, so the seven rules of investing come from my mentor. They were passed down from
his mentor. So, uh, if you steal these from me, you're stealing not only twice, but
probably three or four times. Uh, and they're somewhat simple, but they make a lot of
sense because we want to be protected and following these things is what is going to
do that. So our first rule is to make money in the buy.
And what that means is we're looking at buying properties, uh, at a discount. So we
have to make offers less than fair market value, or we have to find homeowners in pre
foreclosure where they have some equity built into their home and we can help them out
of a tough spot. Uh, but there we're able to again, be able to get properties below their
market value. So making money in the buy is something we always want to do. Uh, I do
a lot of short-term rentals, so sometimes making money in the buy for me is, I may get a
property at almost fair market value, but it's fully furnished.
(···0.7s) Well, $20,000 worth of furniture to me is making money in that buy, because if
I'm gonna open it as a short-term rental, that's an expense I would need. So, uh, we're
always looking at ways to creatively do that. But our first rule, make money in the buy,
it's gonna keep you safe. Should anything happen, we can always sell the property. So,
uh, next is to, yeah, and that Gives you, (···0.6s) I'm sorry, Bradley, go ahead.
No, please continue. (···0.9s) The, that gives you that cushion too. And just like Bradley
said, if worse come to worse, if you have to sell it at least you can because you didn't
pay too much. And if you start out paying too much, you're never gonna catch up to
making that deal good. So you have to start out, right. (···0.9s) Sorry, I didn't mean to
interrupt you, Bradley. No, no, of course not. It's, uh, you know, it's very, um, difficult at
times to make money in the buy.
We've had, uh, many years of, of a seller's market and a, a good economy. So that can
make it tough. But that's also where we have to make more offers. So we'll get to that in
our, in our couple rules here. But, uh, next would be to add value. So adding value can
be through a number of ways, and one of the most common ways is, and, and most, I
guess luxurious ways or most, uh, Hollywood ways, is to do flips. To do rehab.
So to take the ugly house and make it look pretty. And in 30 minutes on television, we
have just done this amazing deal and made six figures worth of worth of profit, right?
We all know that, that it certainly can't be that easy. Uh, and but adding value, uh, to
any property can be like that. So if you find a property that is, uh, worth $200,000, if it's
all fixed up and has all the new trimmings and the stainless steel furniture and the
marble countertops, whatever standard for that area, you know, it would sell for 200,000
(···0.5s) if you can purchase that because it's in a state of disrepair for a hundred
thousand, you know, a good contractor that can put it to market value for 50,000, you
can add value.
And you see there's a $50,000 (···0.7s) profit there. Of course it gets a little bit more
complex than, than a quick conversation here, but you get where I'm going. We can add
value through, through rehabilitation on the property. (···0.9s) The other way we can
add value is through the use of that property.
Again, I, I've been referencing, and it's kind of my wheelhouse, so I'm gonna stick to it,
but short term rentals, uh, you know, I was very fortunate to have such great mentors
such as Catherine and Pip, uh, teach me things and show me how to cash flow
properties and be safe and protect myself. But the other side of it was I wanted to make
more cash flow. I loved owning the properties, but I was looking at it and I'm like, man,
in south Florida it's really hard to get cashflow down here because the properties are so
expensive.
And I'm like, well, I can get it. If I get it at a discount, I might be able to rent it out and I
might cashflow a hundred dollars, but then short term rentals came along and instead of
cashflowing a hundred dollars a month on that property, I could cashflow a thousand
dollars a month on that property. Now did that entail a lot of extra work and a massive
system to be able to do that kind of thing? Of course it did. (···0.5s) But if I'm not
involved in it, if I'm a business owner and I have a system and trust to run that, I can.
And so that is what happened. So we were able to add value to a property by changing
the use, by using it as a short-term rental. (···1.0s) Another very good friend of mine has
done a very well doing social housing. Another very hot topic in real estate now is social
housing where we take, uh, say for example, women coming out of prison. Uh, so the
government is going to be having, uh, significant funds available for this, obviously,
meaning they're the ones writing your monthly check.
Uh, you are also then again, like we talk about in foreclosure, but in this sense we're
taking people out of a bad situation, giving them a place to live while they get
themselves back on their feet. This could be, like I said, for people coming out of
incarceration. It could be for people coming out of drug or alcohol abuse, uh, programs,
things like that. (···0.7s) Any kind of veteran programs, children getting out of foster
care, aging out of the system, that sort of thing.
All these programs are available and the government has money waiting to pay people
to take care and handle these things. And it pays a lot more than a traditional rental
would because they'll pay by the bed, not even necessarily by the bedroom. There are
certain, certain, uh, programs that are gonna pay by the bed. So if you can have two
beds in a bedroom, all of a sudden that three bedroom becomes a sixed home, uh, for
some individuals that you can drastically help, uh, as well as again, make a really nice
profit.
So any way we can add value into property, we want to be able to do that (···1.5s) as
we continue on here making offers or more marketing. (···0.6s) And Catherine is going
to be hitting you over the head with this, as she did with me when she taught me how to
do it. Uh, but truly making offers, taking action (···0.7s) after this weekend, Catherine's
gonna tell you, I bless you. Go out and do a deal because you have learned what you
need to know about foreclosures.
And she's correct. We all have that fear. We're all afraid of the unknown, but you've
gotta take the action. Uh, and that being said, if you want to do deals in this business,
you've got to make offers. (···0.5s) And if you don't want to make offers, then you need
to go spend your money to have marketing, bring you offers, or bring you warm leads
because otherwise you've gotta go find 'em yourself. (···0.5s) And that's okay. We're
gonna teach you how to go find 'em yourself. 'cause that's how I started.
We are going to talk about knocking on doors. We are going to talk about doing cold
calls. That's the kind of stuff we started with. And if you wanna make deals, if you think
the first time that you make a phone call as a student and ask somebody about
foreclosure that you're gonna start your career and close that in the next 30 days, I got
another thing coming. It just isn't gonna happen. And that's okay. And if you make a
mistake on the first call, guess what? There's a next one and there's always another
chance.
But if you're not taking those opportunities, if you're not, excuse me, making those
offers, (···1.2s) you will never be able to to get deals done. Uh, so you always need to
be doing that. And what a lot of people will do when we talk about goal setting timelines,
they will say, I, no matter what I'm doing, whether I'm focused on educating for a week,
whether I have a a short-term rental class, I'm teaching, whether I'm working on lease
options, whether I'm dealing with my short-term rentals at one point in my week, every
week I'm making offers on property somewhere.
Because you have to keep that going. You have to keep it flowing. And it may be just
sending an email to somebody I already made an offer on. They said, no, I just want to
keep those touch points going 'cause that's what keeps my business running. Uh, so,
and I kind teasingly tell students, if you're not making offers, you're never gonna get a
deal. That's the only way to get deal, is that you have to make an offer. And it is
intimidating exactly what Bradley is saying, and it's scary.
But how do we get over some of that fear, right? Is by taking action and doing so, it
does get easier, doesn't it, Bradley? (···0.9s) Well, it is the only way. And and I wish I
could tell you, uh, that it was easier than that. I wish could tell you that there was a
magic way that I (···0.9s) make you feel comfortable and confident on those first phone
calls you make. But, but you can't. And, and I promise you that (···0.6s) it only gets
better. And, and that's how you have to look at it, is just remember that it's repetition.
This is your first time. Cut yourself a break and, and allow yourself to, to make 10 or 15
calls to get comfortable with that and practice with your family members and practice
with the dog and whatever you need to do. I mean, seriously, it's okay if you want to
change your life, then you're here because you want to change your life. So let's do
something different. If you keep doing the same thing, nothing's gonna change. So it
may feel uncomfortable, it may feel awkward. It certainly did for me, but (···0.9s) I had to
get through it.
So, uh, again, making offers, otherwise your business is dead. So, uh, number four is
have exits. Now, as the super analytical guy, this is, uh, probably my bread and butter,
I'd say, because I always wanted to make sure if something went wrong, (···0.8s) I had
a way out. (···0.7s) And (···0.7s) my favorite new students are the ones that say,
Bradley, but what if, (···0.8s) but what if (···1.3s) because I was that student, right?
And, and we all go to that or, or have that tendency because it's something new, we're
afraid. It's big dollar amounts. It's (···0.9s) numbers we've never seen before. So it, it
can be intimidating, uh, of course to, to start making offers. When we bring in new
students and we say, let's make offers on commercial properties, and people's first
contracts they're writing are for 7, 8, 9 (···0.5s) figures. And we (···0.6s) expect to not
close those deals.
It's all for the experience of making the offer of asking for certain things. That's, uh, you
know, what we want to do. It's, it's a learning experience. But the first time you put pen
to paper on something like that, it is nerve wracking. So you want to have those exits,
and that's what we do. So in our contracts, we have clauses in there for, uh, to allow
review with our partners. So if we need to get out of that contract, we can get out of it.
Uh, we have all kinds of other addendums and we're gonna get into that sort of stuff and
contracts throughout the class.
But having those exits is for our protection in the property or the deal itself. We want to
have multiple ways out ways. And what's really awesome about foreclosures and pre
foreclosures in particular is we can marry them up with a lot of other strategies. So it's a
great way to get into a property and then we can move, shift and do whatever we need
based on our needs or what the economy is telling us to do. So if we're getting the
property at a discount, like we said, make money in the buy, which is what we're doing
in our pre-foreclosures, then we could wholesale that property, right?
We could assign that contract for a profit (···0.5s) and be out of the deal. So very quick,
hands off, make a quick buck onto the next one. Well, we could also have the exit of
turning that property into a lease option. So maybe we have a set of tenant buyers that
can afford the property that are pre foreclosure homeowners are in.
So we get the, the new tenant buyers to do a lease option. They bring us what's called a
non-refundable option consideration, a big down payment because they plan on buying
the property. Well, we can use a portion of that down payment to help our pre
foreclosure homeowners move out to get them into a new property. Now, Catherine
would tell you she's getting them in one of her properties as well on a lease option that
they're gonna buy when their credit's a little better.
But that's a little advanced for right now. So, you know, I'm not that good. I would just
have to wholesale or, or lease option and go, but, so we're gonna pay those, those
tenants that are there living in pre foreclosure, those homeowners, we're gonna get
them a little capital for a down payment or a deposit on a rental, uh, help 'em with some
moving expenses from the money of our new tenant buyers, and then we could run a
lease option. So marrying those two strategies up, you've got a lot of equity in a
property can be extremely profitable.
Uh, the other cool part about doing things, things like that, is did you ever hear me talk
about going to the bank in that deal? (···0.6s) No, because we didn't have to, right? We
brought in the money, we caught them up. Now we may have talked to the bank, but we
didn't have to use our credit. We didn't have to use our money. And that's where you get
paid for what you know, and that's what we want to teach you guys to do. Uh, so having
exits again, keeps us safe. Um, next is be embarrassed. This goes back to that making
offers.
So be embarrassed means, yeah, I make a lot of low ball offers. Now, some people
don't believe in that, some people do, (···0.8s) but all I know is I don't want anybody to
ever accept my first offer. And I'll tell you why that is, is because if they do, I left money
on the table (···0.7s) and if somebody doesn't want to accept my offer, that is okay.
(···0.8s) But what we're doing by being embarrassed is we are testing motivation. If you
guys are new students and you don't have a $10,000 a month marketing budget to start
your ClickFunnels and your white labeled pages and all this stuff that we do in these big
marketing companies, you are going to be making calls, you're going to be sending
emails.
So you are gonna have to actually talk to these people, and (···0.8s) they may not be
happy that you wanna offer them less than they're asking for on their property. And it's
actually quite ironic that many times I will get yelled at more when I offer $10,000 under,
under what somebody's asking than 50% because of the, the, the type of property it is
or the condition that that, that it may be in.
But at the end of the day, when we're doing those kind of cold calls or that sort of offer
making, we wanna be embarrassed because we've gotta make a lot of them for
anything to stick. We know that our, our deals are gonna be done if we are doing these
offers in quantity. So by offering below what the market value is, we are testing the
motivation of that seller.
If I'm offering $10,000 (···1.2s) below what they're asking, and they tell me that I should
go jump in a lake, (···0.7s) not a lot of motivation there. If I offer a hundred thousand
dollars on somebody's $200,000 house and they say I can't go that low, but what about
one 50? Well, now we have a place to start to talk and negotiate. Now it might be worth
my time to start doing some homework and looking into that property. So (···0.8s) that's
where the be embarrass comes from. We test motivation. It helps us find more deals
quickly.
Uh, I wanna make a comment there too, Bradley. Yeah, (···0.6s) I have an expression.
If you're not embarrassed by the offer you made, you offered too much (···1.0s) and you
can always come up, but you can't go back down. So, like Bradley said, if they were to
say yes, I (···0.6s) wait a minute. I I can't go back down. Now, I'll give you a quick story.
I was looking to buy a property that, um, it was for myself. So it was here on the beach,
it was years ago. And I remember at the time thinking it (···0.5s) was, you know, prices
were up at the time, and the, (···0.6s) we, we weren't sure, my partner and I, should we
offer a hundred thousand less or 200.
And we went back and forth with one another and I said, I'm not embarrassed about
offering two, offering a hundred thousand dollars less. I think it takes a little guts to offer
200 less. So I said, that's what I would tell my students. That's what we went with. Well,
the seller came down a hundred thousand dollars and you know, if we had offered a
hundred less, she would not have accepted our offer.
(···0.6s) And everything happens for a reason. I ended, we ended up having a hurricane
that year, and I had water through the bottom of my house. I live in a stilted house, and
she did not have a stilted house, so she literally had water in her house. So it all worked
out, you know, just fine. And I didn't end up buying that property, but (···0.5s) I also take
advantage of my own lessons that absolutely would not have happened if I had offered
a hundred less. And and truly, it's what it comes down to. It, it's kind of the, the nature of
our business.
But, uh, when you're, again, starting out and, and trying to drum up those, those
(···0.8s) discounted properties or discounted leads to make money in the buy, you're
gonna have to have to ask for, for more than you think you're gonna get. So, uh, I don't
have a magic number on that, but you will see as you begin in your market, your area,
uh, how you need to do that. So the last two we have on here probably could be the first
two I guess, but (···1.3s) pretty straightforward.
Uh, it, number six is be legal. Um, Catherine alluded to it, uh, in the foreclosure
disclosure at the beginning here. Um, but with foreclosures, there are a lot of
differences. So, uh, there's different processes in different states, there's different rules
in different states. Some states crossover and have both sets of rules within them. So a
lot of of things we need to just be aware of and, and Catherine's gonna talk about how
we look those references up specific to foreclosures, et cetera.
But again, we are not gonna teach you how to do anything that wouldn't be legal. Uh,
it's just not how we run any of our businesses. It's never how we would train a student to
run theirs. So, uh, again, pretty cut and dry on that. And finally, the last rule here is just
to have integrity. Uh, you've heard our, our passion for it, I believe, uh, already, but
when you are talking about particularly foreclosures, uh, dealing with these kind of
individuals, and, and I even remember the stories Catherine told me when I took her
class the first time about, you know, just having these conversations with people and,
and how to specifically be empathetic because it is very difficult for them.
And if you're a, a number punching, analytical calculator guy like myself, and you just
walk through somebody's front door telling 'em that, you know, you can do a deal and
make some good money and blah, blah, blah, (···1.2s) their life is turned upside down.
And if you approach it like that, you're not gonna be very successful in this business.
So having that integrity, always putting that client or customer first and their best
outcome first will get you paid not only in the future, but repetitively. And, and you may
lose out on one deal because you're helping somebody, but the three friends that they
tell about you because of what you did, that brings you your next couple deals. So that's
how we do business. That's how we encourage you to do business. My mentors did it
that way. I'm gonna keep teaching it that way, and, and it's just the right thing to do.
So (···0.7s) The other thing too, Bradley, is especially in foreclosures, it is important that
you have six and seven. Also, it can separate you from your competition. What's gonna
separate me from somebody else who's meeting with that homeowner? Well, if I know
the correct and legal way to do things, as well as having that integrity, it can set
yourselves apart from other investors out there who might not know all the rules.
(···1.3s) Oh, and it, it's, it's huge. And not only that, but very quickly, and, and as
somebody who's been investing, uh, in a, in a market for many, many years, uh,
Catherine would be able to tell you that the people who don't have the integrity don't
stick around because there's nobody else to do deals with.
And no matter where you're at, uh, where you're investing, and whether you're remote
or not, it doesn't have to be in your backyard, but just through talking to realtors,
brokers, this sort of thing, you're gonna build relationships and, and power teams in
different areas. And if you're not doing business right, that word gets out very quickly.
And, and the people who are wholesaling, uh, properties over value, they don't
wholesale many properties before. They don't have any buyers. So, you know, it, it,
having integrity is, is not only just what we think is right, but truly at the end of the day,
it's the best thing for your business. And that's that right-sided mindset. We go back to,
uh, that positivity. So, uh, I think we're about at 30 here, so we're going to come back
(···0.6s) and we're gonna talk about why real estate.
So, uh, just kind of the reasons why we wanna invest in property in particular. Uh, so
don't miss that and we will be back shortly. (···3.0s)
(···2.6s) Hi everybody, and welcome back. We are now getting into, uh, some of our
fundamentals here and continuing with those, talking about why we invest in real estate.
Um, my mentor, when, when I first was taking a, a course to get into investing, gave the
story like this and, and I had to laugh. So, uh, obviously at the present time, (···0.5s) not
many of us own a Blackberry, uh, phone anymore, right?
Uh, now, 10, 15 years ago, if I asked how many of you guys owned a Blackberry,
everybody would have their hand up. So of course we all have a Blackberry, right?
(···0.5s) And, uh, as we sit here now, and I tell you, you know, what, what kind of
iPhone are you gonna have in 2040? (···0.7s) None of us have any idea, right? At that
point in time, there's gonna be some chip installed in our arm and a hologram will pop
out. We won't be carrying around anything. So, uh, but the bottom line is we don't know,
right? And, and those, those technologies, those industries, they can always change.
But, uh, unfortunately, (···0.7s) we don't know what they're gonna be. Now, the thing is,
no matter what cell phone you've gotta charge or microchip, you gotta charge. At the
end of the day, you need to have a place to lay down and rest your head. And that's
where real estate comes in. No matter what, we always know that people are going to
need a place to stay. Uh, so that's why we find real estate to be such a safe asset class.
Uh, we won't even get into the fact yet about how we can leverage into this asset class.
Oh my gosh, it's the best. But, uh, it is something that is always needed. And no matter
what, uh, when you're born, when you die, you're gonna need a place to stay in
between. So real estate always gonna be in style. Uh, the other side of it is there's so
many different types, and I know myself, uh, Catherine, PIP, Steve, Sam, anybody that,
that's invested in real estate, we all have had a different journey. We all have done
different deals. We all have done different strategies.
We all like different things. We all dislike different things. There's no right or wrong
answer. The cool part about investing in real estate is find what you like. (···0.6s) It's

okay if you don't like doing lease options because you prefer to do pre foreclosures and
help families that need (···0.5s) financial help and building their credit. Maybe that's your
passion because your family had those issues growing up and now you want to help
that with a, it's okay, but whatever makes you happy, whatever makes you tick, you can
follow that.
Whether it's commercial, uh, real estate, doing retail, doing office space, doing, uh, what
else do we got? We have warehouse space. I, that's what I was thinking of, warehouse
space, but all these different things, mobile home parks, tiny home parks, right? Short
term rentals, vacation rentals, all these different ways to make money in real estate.
(···0.8s) So you can always find something that, that not only is gonna give you a good
profit, but should fuel your passion as well.
Uh, the other thing is we can force appreciation, right? So this is an asset where we
actually do have some control. If I look at a property and I know I can purchase it for a
hundred thousand dollars in a neighborhood where it comps out at 200 (···0.6s) and it
needs $50,000 worth of work, I can force $50,000 (···0.7s) worth of appreciation right
into my pocket in that deal. So this is an asset class where we have control. And you
know, I love to, to invest in the, the financial markets, a stock market, I have a lot of
good friends who swear by it, and that's their main form of income.
That's how they built their wealth. Uh, but at the same time, it's much harder to force
anything in the markets compared to what we know we can do in real estate. So it is
really cool that we know we can, can add value to those properties or force
appreciation, uh, for a profit. Uh, the next is, and I wanna comment (···0.9s) there too,
Bradley, I'm sorry.
You're good. Um, with the forcing of appreciation, I want the students to understand
that's one of the reasons that we can buy at a discount and get a good deal, is that the
property is not in perfect shape. So either the property has to be distressed or the
homeowner has to be distressed, but forcing the, the appreciation is one of the very
important ways that we make money and how we buy at a discount and make money
on the buy, is that we're able to fix it up and force value that way.
(···1.1s) Well, and it's, it's, at the end of the day, (···0.7s) even in a foreclosure, you are
forcing appreciation by solving that person's problem. If a homeowner is facing
foreclosure, they're going to get a bankruptcy on their record. They're going to not have
a place to stay. And by us coming in our knowledge forces that appreciation, we can
end up profiting off of that, selling it at a fair market value, which that homeowner
wouldn't have been able to do without us.
So again, a great way to do that. Uh, then further is cash flow. Uh, the cool part and,
and why we invest for cash flow is because that is what is safe. (···0.8s) If you tell me
how the markets are going to be in the next one, two, or five years, I have to call your
bluff. None of us have a crystal ball. (···0.6s) If you think you know what's gonna
happen, then you certainly don't know what's gonna happen because the best investors
and, and, and anyone with a a good bit of common sense can understand that (···0.6s)
we don't know what the future holds.
If we invest for cash flow, it won't matter. Now, of course, that comes with a grain of salt,
but you get what I'm saying, meaning that if we invest for cash flow, not appreciation,
then our property will always continue to pay us. If the cashflow is there, the income
outweighs the expenses. It doesn't matter if property values crash like 2008, why?
Because we don't have to sell our property if it is cash flowing.
(···0.6s) You know, what happened to a lot of rentals in 2008? They went up. People
couldn't stay in their homes, they had to leave their home and go get a place to rent,
right? So having cash flow, buying for cash flow means that we can worry less about will
this market appreciate? (···0.5s) It's a great time in the market to have bought property
because right now it's very, very hot sellers market. So it's easy to say, I made a 20%
return on my money.
But (···0.7s) we also see, and we're gonna discuss here, market cycles, how that isn't
always going to be the case. So buying for cash flow ensures that we're gonna be safe
in the top peaks of those markets as well as the valleys or the depression area or
recessionary type times. (···1.3s) And to me, appreciation, you can't count on it. To me
it's speculative. You can run the numbers and see whether it cash flows or not, but you
know, appreciation is purely speculative. There's no guarantees.
And you know, keep in mind it's just like stocks too, that if the market does go down, it's
a paper loss until you sell. So if you're continuing to get that cash flow, and as long as
you don't sell, you haven't lost anything. That's exactly right. And, and the other cool
part is, and as we keep going down on this list, is we can do all of this with other
people's money. (···0.8s) And, and that's where, uh, the (···1.2s) education part of this
really plays a part.
Because (···0.7s) if you want to be able to get paid, you have to be able to solve
problems. And, and we like to say the bigger problem you solve, the more you're going
to get paid. And, and a lot of people out there may have a lot of money, but they don't
have a lot of education. Uh, and people do realize that hey, wealth is created through
real estate. It's very easy to find partners that want to get into real estate but don't want
any part of the business. They don't want to talk to tenants, they don't want to talk to
people in for pre foreclosure, but they want their money invested in that kind of asset.
And, and what we're gonna do, and through this class and any of our strategies, we talk
about how we can capitalize on using other people's money to get more deals done.
That's how you start to collapse timeframes. When Catherine starts talking about the
banking industry and how we go to get mortgages, she's gonna talk about the fact that
you are limited on the number of mortgages that you, you can get. Well, I don't think
anybody is sitting in this training because they only want to do a couple properties and
hey, you might be fine if you only do a couple properties, but if you want to do more
than that, we've gotta do it at a higher level.
We have to start using other people's money. So, uh, the reason why we do that again,
is, is to increase our return. (···0.7s) And we'll even talk about ways to get what we call
an infinite return, where we're not putting any money of our own money into a deal. Uh,
we'll put money into deals, but if we can make it be others, other people's, it's, it's much
more, uh, much more high return.
So finally on here we talk about is leverage. And again, uh, not many asset classes you
can get into where 5%, uh, let's talk f h a 3.5% of the value is all you need to control that
property, right? 5% deposit or three and a half percent down payment, whatever that
may be, you are controlling a massive asset. (···0.5s) So leverage in real estate is huge,
and using that appropriately is, is what's going again to take you to the next level.
This is where our money is making money. Uh, we, we like to go through an example
and talk about (···0.8s) with our students how, uh, you know, you can go out, buy a
property cash (···0.8s) and you will get good cash flow on that property every month. So
you're gonna have some, some standard monthly operating expenses if you're the
owner of taxes, insurance, that sort of thing. But if you don't have any debt on the
property, you put some money aside for your ongoing maintenance, you'll make yourself
a nice little return over time.
The problem is how many properties can you buy if you gotta pay full cash for 'em every
single time, right? (···0.7s) Well, you're in an area like Catherine and I in, in south sunny
Florida, you need a lot of those little dollar bills to go buy a property in some of these
areas, right? How long would it take you guys to save a million dollars? (···0.7s) I
guarantee you it's gonna take you longer than it will to borrow a million dollars.
And that's what leverage is. It is using capital at a higher level and property allows us to
do that very, very well. Uh, so let's move on here a little bit. Catherine, you wanna finish
one off on there? (···0.5s) Yeah, just on the leverage piece, you know, I invested
(···1.6s) by renting out my own house when I first got started, when I, I didn't sell it and I
just rented it out. But what really gave me my edge was when I leveraged that asset,
and that truly is what gave me the bounce that I needed to take it to the next level or
even more so.
So, you know, think about how many properties you could buy cash or if you had to put
20% down, you're not gonna be able to move nearly as quickly as if you are leveraging
other people's money or that asset without a doubt. Exactly. But that's really what took
me to the next level was leverage. (···0.8s) And it is, and, and, and this is again, it's, it's
almost that shift from that left-sided mentality of my mom and dad told me I shouldn't
have any debt and to pay off all my stuff.
And, and it is good. That's a Dave Ramsey mentality. That's great for 95% of the
population, but the students are here, you guys are watching this because you want to
be the 5% you want to be on the wealthy side and the wealthy leverage. And, and, and
it's ironic that one of my, uh, mentors actually was once, uh, on a plane with Dave
Ramsey (···0.7s) and you know, Dave Ramsey says, cut up your credit cards, don't
have debt, that sort of thing.
And being in a, a similar industry to us, they got to talking and (···1.4s) he asked him,
well then how do you go check into a hotel if you don't have a credit card, right? (···0.9s)
Well, in today's world, we all have credit cards and for no other reason for protection,
uh, to keep our own checking accounts and that sort of thing safe, but everything is
going digital and credit cards are necessary, and it is a form of leverage.
Now, credit cards can be certainly good or bad debt. We like to consider them a tool.
Uh, credit cards can certainly either hurt you or help you drastically if you know what
you're doing. But again, a great way to leverage. So, uh, let's continue on here. Uh,
we're gonna talk about some of these market cycles and the investment strategies that
go along with them. (···0.9s) And, uh, kind of a interesting topic here. When we look at
this, and this chart shows the cycle of market emotions.
(···1.0s) And it's almost ironic that the point of maximum financial risk (···0.7s) is when
everybody is at their highest euphoria because the market's great, there's new buildings
going up everywhere. The prices are going through the roof, there's no inventory,
everybody's buying. Oh my gosh, what does that mean? It means that we're about to go
into a downturn. This is what happens.
Now nobody can predict when that's gonna happen. There's people out there who
predicted that would happen in 2016, right? Well, maybe they missed a little bit. There's
people out there predicted it'll happen this year. There's people who predict it'll happen
this week. It's never going to be able to be predicted. But we can watch and understand
what to do during these different times of the market. So most of your good investors at
the point of, uh, the highest euphoria understand that's the point of the highest financial
risks.
So they are actually getting out of the way. They are the ones who are selling
properties, they're holding paper, they understand that what comes next is the turn
down. (···0.7s) And, uh, Warren Buffett, uh, obviously, uh, one of the savviest investors
there is he'll tell you the best time to invest is when there's blood in the streets. And you
can see that on the other side of this chart. The point of maximum financial opportunity
is when people are the most hopeless.
(···0.6s) And I hate to use the term hopeless like that. Uh, I don't think it's necessarily
hopeless, but it's, uh, at least defeating or, or depressing. Uh, and this is really where
we are coming in, and this is why this ties into foreclosure so well, is we are are coming
in to a family's life when they are at that point in the cycle, it may not matter what's
going on in real estate anywhere, but in, in their life, in their world, they are at that point
of hopelessness.
But you also see what comes with that is our maximum financial opportunity. This is
why foreclosures are so powerful. So as we go on here, we're gonna talk about some of
those different phases a little bit more, uh, and you'll kind of see some of the, uh, I
guess (···0.8s) I don't wanna call them definitions, but the, uh, attributes of each. So let
me go through these, uh, briefly with you guys. But the, the phase that we see, uh,
coming out of that depression type would be the recovery phase.
So this is a seller's market. We see decreasing vacancy, low construction rates, low
rental rate, grade, uh, right rate growth, excuse me, and moderate absorption. So
seller's market. (···0.9s) Then we move on to the expansion phase, which is again,
decreasing que vacancy, uh, moderate to high construction rates, moderate to high
rental rate growth and moderate absorption.
So again, the market is increasing, we're seeing good appreciation. Uh, people want to
continue building because why that euphoria is building. Things are looking good, the
economy has been, well, we're not worried about a downturn. Why? Because today's
great. So this is what we're seeing in the expansion phase. People are still very positive,
very happy, but that is always followed by the hyper supply.
Now, we don't know when that hyper supply is gonna hit, but all of a sudden you will
start to see all those new buildings with some increasing vacancy. Uh, the construction
rates may still be high, but they're not selling as quickly. Uh, you start to see lower rental
growth and lower absorption. So this is more of a buyer's market. What happens is we
start to see that supply outweigh the demand. And so the prices are gonna start to
come down. (···1.4s) Now, this is when it really starts to get juicy, is when we hit the last
part of this, which is the recession.
And good luck timing when it's going to hit bottom and turn back up. But if you're
investing for cash flow, either way, you're going to be okay. So if I'm a new investor and
I'm thinking, well, it's kind of the hyper supply, it might be recessionary soon. If I'm
buying for cash flow, then I can sit on that property and wait until it goes through to the
next expansion phase and sell it at that peak, right? Because I bought for cash flow.
I don't ha I don't need the appreciation, but we love it when we get it. So, uh, that's kind
of our different phases there, that recessionary phase, major buyer's market, this is
where we're making money, this is where the savvy investors are cash heavy and
they're getting back into properties at their lowest values waiting then for that expansion
phase. So (···0.8s) Kind of a, and keep in mind, I'm sorry, Bradley. No, no, go ahead
please. (···0.5s) Students, there's a delay.
So I promise I'm not trying to interrupt him. Um, with it's impossible to time the market
perfectly. So you're either buying on the way down or the way up, okay? So don't think,
oh my gosh, I have to wait for right when that is. (···0.8s) You're gonna be close
enough, right? You're in that bottom scoop. So don't put pressure on yourself. I have to
buy at the very lowest point. You don't know it's the lowest point until it's on its way back
up. So don't ever expect to time it perfectly. You can't. (···1.1s) It's absolutely
impossible.
And again, trust me, the numbers calculating, crunching guy would love to have that. I
need, I need that. My personality wants that, my career and my investments, but it just
doesn't exist. You know, we all want the best deal. But again, that, that following those
seven rules of investing, buying for cash flow, we know we're gonna be okay even if we
didn't buy it at the very bottom. So, um, okay, well, you know what, when we come
back, uh, we've kind of gone over the, uh, I guess background if you will, kind of our
core values of, of fundamentals here for, for investing here with our trainings.
Uh, so we're gonna stop the video here, but when we come back, you're gonna get to
actually hear from somebody who knows what they're talking about instead of me. Uh,
and that would be Ms. Catherine Butler. We're gonna get into the foreclosure training,
so when we come back, guys, next video, we're gonna get into what all the topics we're
gonna cover and kick this thing off.
So thanks for being here. We. (···6.7s)
(···6.1s) Welcome back everybody. We are going to start with what we're going to be
covering (···0.7s) as the rest of the foreclosure class continues. We kind of started with
the basics relative to general real estate, but now we're gonna start getting a little bit
more specific as it relates to foreclosures. So we're gonna talk about why you should
buy them. Why should you buy a foreclosure? Well, kind of depends, but typically you're
going to find that you're buying at a discount.
We'll give you some other reasons as well, but that's the general, um, consensus is that
you typically are going to buy at a discount (···0.7s) and we'll talk about fears. Is
anybody scared? If (···0.6s) you're not, maybe you should be (···0.7s) or if you're not
the homeowner likely is. Think about it. Um, and you know, obviously dealing with
students, you should have a little bit of fear. I don't want you to be scared to death, but a
little bit of fear can sometimes keep you outta trouble. We don't want analysis paralysis
or that you're scared to death, but we want you to have some fear, which can
sometimes keep you out of trouble.
So we'll talk about how you might overcome some of those fears. Again, keep in mind
your homeowner definitely is going to be fearful. Are they in a position? You know that
(···0.6s) typically when somebody's in foreclosure, they may not be paying other bills
too. It's not just their mortgage that they're not paying. So they may have a lot of us
(···0.6s) other issues that are affecting their lives. (···0.9s) And we're gonna talk about
some of the definitions and terms not the most exciting part of the presentation.
However, it's a necessary evil. So I wanna make sure that as we continue on through,
everybody will understand the terms that we're talking about. (···0.8s) And there are
state laws, so we'll talk about the state laws. I mentioned this in the introduction in one
of the prior videos where in addition to the disclosures we're not accountants, et cetera.
(···0.6s) There are specific laws as they relate to foreclosures. And not only are they
their specific laws, but it is different by state (···0.5s) and they may change.
So laws can change all the time. You wanna make sure that you are operating within
the law. And sometimes too, your exposure when you're dealing with the homeowner,
that aspect can set you apart because if you know the laws and the other investors
don't, that's automatically going to give you more credibility. Okay, so we'll talk about
some of the differences from state to state. (···0.7s) And we talk about foreclosures.
Well, (···0.7s) at what stage really is what we need to talk about. What is the process
(···1.0s) when a homeowner doesn't pay their bill, they're technically behind and in
foreclosure we refer to it truly as pre-foreclosure. But that is a stage that they're in. Have
they? Has the property gone to auction? (···1.2s) They technically lose their house at
auction. And then even after that, there's one more stage, which is r e o, which is real
estate owned by the bank.
So when we talk about somebody being in foreclosure, (···0.6s) what stage are they in
and what is the process exactly? How does it work? So we'll talk about that, (···0.8s)
how to find foreclosures and auctions. So that's the biggie, right? That's the marketing
piece. How do we find foreclosures? Well, again, depending on what stage they're at,
that will dictate how you might be able to find that particular, um, homeowner that's at
that stage of foreclosure (···0.5s) and auctions.
I wonder if any of you have ever been to an auction, Bradley, I'm assuming you have
not been to an auction, have you a (···1.1s) foreclosure auction? So, So literally in the
interest of research, I did at one point in time find a county here in Florida up in, uh, it
was, I (···0.5s) think it was Brevard actually, uh, up a little bit more north central rural
where they did still have an in-person auction. And I went there and (···0.7s) obviously
didn't know anybody or the major players.
So I sat back in the corner very quietly and just watched. (···0.8s) How long ago was
that? Uh, that was probably, uh, about four years ago, I say. Yeah. Yeah. There's only a
couple counties in Florida, um, Florida generally. And actually Steve, I'm not trying to
exclude you, but I'm assuming in Canada they do it differently. (···2.3s) You're on mute.
If (···3.0s) you're on mute.
Steve, (···4.9s) Just go on. I think he said Is that what that means, Bradley? Just go on.
Okay. Um, so the auctions are held at different times and different places and I literally
have been to hundreds of auctions nationwide. And the auctions in Florida are online. I
think there's only like two counties, Bradley, that still do them live. And I would like to tell
you that, oh, Florida's that progressive and that all of our auctions are online, which
actually has created greater competition because now more people can participate.
So it's not such a great thing for us. And it's not that we're that progressive. However,
after the crash in oh eight, Florida, Nevada, Arizona, and California were the four top
states that had the most foreclosures. And quite honestly, I believe the state of Florida
just flat out ran out of room to (···0.5s) house the foreclosure sales. Because in fact, in
Broward County, which is um, where Fort Lauderdale is, I've been to that dozens of
times, probably at least 20 times.
(···0.6s) And every time, I don't know, I guess it was probably oh nine or oh 10 that I
started going, it was bigger and bigger and bigger until there was standing room only
and they had to use a microphone. I mean, it just morphed and it created, um, created
quite a buzz. And literally there were lots and lots of people there. So I think that Florida
ran out of room is truly what happened.
So we'll talk about, not only to find out about the, excuse me, the foreclosure so that we
can help the homeowners, but also how to find the auctions. And also (···1.4s) I don't
think most of you will be starting out bidding at auction, however, it's still great to attend
and it's interesting to watch the process. You can meet other investors there, blah, blah,
blah. So I highly recommend it and I'll show you how to find the auctions for your
particular area. (···0.5s) Sometimes too, by the way, they are called sheriff sales or
trustee sales.
(···0.7s) And we're gonna talk about how we can help the homeowner. This is really
important because foreclosures really are about helping the homeowner. We are going
to teach you to do the right thing. And the right thing may be that you are advising the
homeowner that they have an opportunity perhaps to negotiate and deal with their
lender to give them some room and space for not being able to pay their mortgage.
(···0.9s) Well, if they are to, if the homeowner is able to work it out with the lender
(···0.7s) and they end up not getting foreclosed on, how much money do we make?
Zero. (···0.5s) I assure you, the rest of these videos are not gonna teach you how to
make zero money, but we are gonna teach you to do the right thing. So I can tell you
that, you know, hopefully most of you believe in karma, but what you give, you get in
return. Okay? And I kind of look at ourselves as the ambassadors. These poor
homeowners are getting stacks and stacks of paperwork and several times a week they
might be getting mails and then it um, lead mail and then it leads to the phone calls and
they're intimidated all by it all and they don't know what it is they should do to move
forward.
Well, that's part of our job is to help them understand simply what their options are.
(···0.7s) And (···0.6s) if we are recommending to the homeowner, if they wanna stay in
their home to try to work out something with the lender, I can assure you we're not
gonna be spending as much time on that particular case because there's not gonna be
anything in it for us from a financial perspective.
Okay? But statistically too, somebody who is in foreclosure may end up being there
again. So in that case, if you helped them the first time, who do you think they're gonna
call? Ghostbusters? No, it's gonna be you. They're gonna call you again, right? Okay.
And then the other piece too is that many people who are in a bad financial position that
are in a pre-foreclosure or foreclosure stage (···0.6s) will know somebody else who's in
that circumstance.
So they will in turn be able to refer that person to you as well. (···0.7s) So we definitely
teach you to do the right thing but not spend quite as much time if there's not as much in
it for you. Okay, (···1.8s) what do we have next? There we go. How to locate the
homeowners. This is really interesting to me and it's kind of something that I've worked
on (···0.7s) in the last couple of years because there's so many different ways (···0.7s)
of finding the homeowner. And if you find out that somebody is in pre foreclosure but
they've left their house, how are you gonna deal with them?
How are you gonna find them? So we're gonna talk about some of those options.
(···0.5s) And the first and easiest one, and we'll start with what's free by the way, but
one of the first and easiest ones is (···0.7s) Mrs. Kravitz. (···0.5s) I'm dating myself, but
that's okay. Bewitched, Steve, you probably don't even know in Canada if you had
Bewitched Bradley, have you heard of Bewitched? (···1.1s) You have. Wow, you're not
on. I got, I got to watch it on Nick at night when I was growing up.
You know, the, the, the reruns. (···0.9s) Gotcha. So everybody has a nosy neighbor for
our youngsters that are reviewing the training, but there's always a no nosy neighbor or
at least neighbors who know information. So if there's a vacant house and you try a
couple houses to the right, couple houses to the left and across the street, somebody is
likely going to know what the story is with that house. And keep in mind they're looking
out, especially if it's vacant, because they don't want anything bad to happen at that
house either that's going to impact them.
So they are definitely keeping an eye on the property and hopefully they'll be able to
give you some contact information. So that's my number one way. (···1.0s) And then
we'll talk about title searches. As part of the normal closing and purchasing of a
property, a title company or closing agent will conduct a title search. Basically a title
search will include (···1.4s) verification of the owners of the property.
So if you meet with the homeowner and they say, oh yeah, the house is mine, well, I'm
gonna show you how you can look up online who the homeowner is, however you need
to look at the history. And it's basically from homeowner A to homeowner B, from
homeowner B to homeowner C, and that there's a chain of title that can be researched
and documented. And then a title search will also show liens or encumbrances on the
property itself. And that's important for us to know as well. (···1.1s) So we're gonna talk
about marketing.
I say marketing, marketing, marketing, no marketing, no money, more marketing, more
money. It's all about the marketing. And so obviously we teach foreclosures as an
acquisition strategy and how you're going to find those and really any deal comes down
to marketing. (···0.6s) So we have an entire training dedicated to marketing, which is
marketing negotiations and or negotiating and closing the deal. So this piece is really,
really huge.
Regardless of what strategy you plan on moving forward with, I highly recommend that
class because it's gonna help you in every aspect of real estate, regardless of what
facet is that you wanna do. (···1.2s) So marketing is a big deal. (···0.6s) Door knocking.
(···1.3s) Does that make anybody shudder? Just the thought of it that we're going to
knock on homeowners doors? Well, I'm gonna give you few tips and hopefully we'll take
a little bit of fear out of it. But also if you face your fears and do anything right, the more
you do it and the more you practice, the easier it becomes.
So I'm gonna give you some tips. Think about it to relative to marketing. How many
people do you think just send out a letter or a postcard? (···1.0s) There are other
marketing aspects we'll talk about now too or um, when we get to that topic. But think
how many people are actually knocking on the homeowner's door less, right? Well, that
means that you have a greater opportunity if you are one of the few that's actually door
knocking.
So we'll talk about some of the different things that you need to know relative to door
knocking as well as what you should say. So we'll talk about that. (···0.9s) Equity
sharing. In Florida, we had everybody who was upside down on value for years and
years and years. So I used to say nobody in Florida had equity, equity, sch equity. But
nowadays with prices increasing, property values increasing so incredibly much, there is
a lot of equity and you're going to start finding more of those deals and we'll talk about
that particular strategy.
So equity, you know, why would somebody who has equity fall behind on their
mortgage? (···1.0s) Well, life happens to them too. It doesn't just happen to people who
have no equity or they're upside down on value in the short sale, they may lose their job
or something like that. Okay? So that can happen to them as well. (···0.7s) You
switched it on me, Bradley, where was I? (···3.6s) Short sales.
(···2.6s) There we go. Okay, so that's equity sharing. The opposite of equity sharing is
short sales. (···0.6s) And we really should call them long sales because they take a long
time, but they're called short sales because you're technically shorting the note. And
that's the promissory note basically. I generally say people are upside down on value,
but it's really little to no equity. So if somebody owes $150,000 on their house (···1.1s)
and the house is now worth a hundred thousand dollars, but they owe one 50, (···0.8s)
they're upside down in value, right?
They have negative equity, they have no equity. (···0.5s) And so in a short sale, who
owns the house? At that point, (···0.7s) the homeowner still owns the house. If you
check public record, you'll see the homeowner still owns the house, but who is taking
the loss? The bank. (···0.8s) So you're actually negotiating the loss with the lender. So
we're shorting the note (···0.7s) and the lender has to agree to accept less than what is
owed.
(···0.7s) So short sales, we'll talk about, it's a lot of documents on a lot of forms that
we'll go through. Um, I'll talk about the components of those. And short sales, I will tell
you right now, is likely not going to be your number one strategy. In oh eight, (···0.6s) it
was, well, maybe oh nine in oh eight, not many people were doing much. So a lot of
short sales didn't necessarily exist, but after the banks learned what they were doing

and investors learned what they were doing, doing and realtors and homeowners, then
there started being a lot more where they were coming to the market.
So short sales, depending on what your market is doing at that time, may or may not be
a primary strategy. So I did just read something, oh, now I forget. It was like 95% of the
people have equity in their homes. Now, nationwide, (···1.0s) I would bet you, and I
don't know these stats, but (···0.6s) after the crash, I'm sure less than half people had
equity in their houses.
But it is, the market has increased so greatly. Interest rates have been low and people
haven't necessarily refinanced. So there is a lot of equity and there are less short sales.
Now we're gonna talk about all the different aspects of foreclosures and how you can
help homeowners because the market changes. So you may say, I don't like short
sales. Okay, they can be a lot of work. It's, you know, kind of an I dot or T cross or
activity.
However, if that's what your market is delivering to you, guess what? Then you have to
do short sales. Okay? Right Now you might be lucky and you're having equity sharing,
but depending on where you are in your market, what your market is telling you is the
best strategy and where the greatest opportunities are, that's where you're gonna end
up. I had mentioned that, you know, when I was 12, I didn't set out to become a
foreclosure expert. I didn't even plan on being a real estate investor, quite honestly, but
definitely not a foreclosure expert.
But because I'm in Florida and I'm an investor, that's what I was faced with. So your
market will also dictate what some of the strategies you'll be working on are. (···1.0s)
Then we're gonna talk about auctions. Honestly, I love auctions and I highly, highly
encourage you to attend. We'll talk about how they function. Like I said, you likely will
not be buying initially at auction, but there are investors who do right away. Um,
probably not gonna be your number one strategy, but (···0.6s) there may be a time, like
for instance, I was talking about Fort Lauderdale, how there became hundreds of people
that were buying at that auction.
Well that's because there were greater opportunities for investors, but also greater
opportunities then, okay? (···0.6s) And then we'll talk about liens. So everybody knows
that when you buy a house, most people get a mortgage and the bank or the mortgage
company liens that property, which basically means you can't sell it without them getting
their money back, right?
So if you don't pay, they have recourse. Recourse in this circumstance would be
foreclosure and they can literally end up taking your house back because they have a
lien against it. There are other types of liens that homeowners may have against their
houses, and we'll talk about that as well. Some are voluntary, like a mortgage and some
are involuntary, like a tax lien. If somebody didn't pay their property taxes, that might be
an involuntary lien.
But we'll talk about some of the different liens that are out there. (···0.8s) And next, what
do we have? Bradley (···2.1s) Redemptive period. (···0.6s) So the redemptive period
(···0.8s) is basically after foreclosure auction. So typically a homeowner is going to lose
their house at auction. I kind of teasingly say that's when the gavel falls and the
homeowner technically loses their house. But in some states they have what is called a
redemptive period.
And it's basically a rewind on the auction. And the homeowner can effectively buy their
house back. Now (···0.8s) depending on the circumstances, right? Are they counting on
grandma dying or are they counting on winning the lottery? You know, if they had an
opportunity or they thought that they could fix the foreclosure, then they likely would've
done it before this timeframe. However, some states move very quickly in their process
and maybe something comes through after the fact. But the redemptive period, um, in
some states will rewind the auction.
Sometimes it's even called a certification period, but there are obviously additional fees
attached to that. And there probably are only about 12 or 15 states I think, that have
redemptive periods. So again, it likely won't be your number one strategy, but we want
you to be aware of it. (···0.9s) Res (···0.6s) Res are real estate owned by the bank.
That's literally what the acronym is. Real estate owned by the bank. You'll often hear
them referred to as bank owned.
I use them intermittently, but it's basically if the at auction, if an investor doesn't buy the
property, the homeowner, excuse me, the lender takes it back (···1.3s) and it's called
bank owned, or the real estate owned department at the bank now handles that.
(···0.5s) And so their typical status is that they're going to list it on the M L s. I used to
say that banks weren't in the business of real estate, but I changed my mind. I think that
they have gotten way more advanced in their education because they've had lots and
lots of years to determine what to do with those.
And banks have realized that they won't have as great a loss. And we'll talk about, you
know, how the banks are handling their EOS now relative to the work way that they
were, you know, 10 or more years ago. (···1.3s) So when you look at a deal, how do
you know how much to offer? (···1.3s) Is it p f a pull from air? No, we're gonna help you
calculate how you come up with that offer.
(···0.6s) So basically you take the after repair value, what will the property be worth?
Take out all of your costs to get there, and (···0.9s) lo and behold, that's the maximum
that you can offer. It's not your offer, it's the maximum that you can offer. So we'll talk
about that and that's one of the big fears I know a lot of students have. You know, how
do I know that I'm offering the right amount or how do I know that it's a good deal? Well,
we're gonna talk about how to find value so that it helps you understand (···0.7s) what
that property should be worth and be accurate with it.
(···1.2s) Financing, Bradley was in my class years ago, as he's mentioned. I don't know
if you remember this, Bradley, but financing is one of my hot buttons. And this isn't all of
the creative ways. There are some that are creative, but I also want you to understand
what you're going to be faced with when you're out there. So for instance, (···2.0s) I'm
also a mentor and when I've mentored students, sometimes they'll say, (···0.6s) oh, I
wanna go look at a fourplex.
(···1.0s) Okay, I wanna look at properties. They say, well, let's, you know what, what
comes first, the chicken or the egg? We need to talk about your financing. Do you have
any financing options? If not, we may wanna put those things in place and that'll help
determine what type of properties we can look for. If it, if you can't get private money,
then we only have to look at owner owner financing or maybe lease options or
something like that.
But you need to know (···0.7s) what (···0.6s) options you have so that (···0.6s) what the
parameters are of different loans so that you know whether or not you are in a position
to take advantage of those loans. Or if you know that you have to do something more
creative, I don't want you to spend all this time (···0.9s) working a deal only to find out
you couldn't get funding for it. If you can't get funding for it, call Steve. 'cause he'll
probably fund it for you. (···0.7s) Just kidding, Steve. Um, you know, and sometimes we
will tell you find the deal and the money will come, and that's okay too.
But I do want you to know going in what financing options you have or don't have. It's
okay, especially many students starting out won't have a lot of options and that's okay.
We just need to know what we're dealing with. Okay. And then my favorite strategy,
students always ask, what did you do? What did you do the most? Or how did you get
your start? And I shared, you know, I bought my first house and paid it off in five years,
which wasn't wealth intelligent. And then what I ended up doing was that cash out
refinanced.
And I'm going to demonstrate to you what that was. And that truly is how I got my start.
Um, and really elevated me to the next level. So (···0.7s) that's my favorite strategy. It
doesn't always work now, it's slightly different than when I did so much of it, but I'll
explain those differences to you as well. But it's still a great strategy. (···0.6s) And then
of course, we will leave you with an action plan. We wanna make sure that you're
following the steps that you need to, to move forward.
And, um, you know, if you finish the class and you're say, okay, now what do I do? Well,
work your action plan. You know, oftentimes before we mentor students, they'll say,
what do I need to do to prep? How do I prepare for your visit? Well, we'll give you some
homework. I prefer to call it pre-work. I don't like the H word, but we'll give you pre-work.
But in addition to that, if you work your action plans from the classes that you've taken,
then that's going to also propel you to the next level. And that gives you direction of
what you should be working on from that point forward.
Okay? Yeah. (···1.2s) And I, uh, just real quick, Catherine will throw in with that because
I do remember you talking about, uh, financing back in there. And I just wanna throw
onto that, that, you know, no matter what kind of deals we're doing in real estate, uh,
whether it's pre foreclosures, whether it's wholesale lease option, uh, short term rentals,
commercial, the financing and, and as creative as we can be with that is, is always
gonna be very important.
And going through the different types of financing and (···0.6s) talking to your
community banks and understanding how hard money works and, and how we can use
our retirement accounts and doing the cash out refinance is (···0.5s) gonna be so
important. And, and the more that you can review that and understand it, it doesn't just
improve your foreclosure strategies, it's gonna improve all of your investment strategies.
So it, it really is such a huge topic, uh, as we are investors, uh, that's what we're trying
to do here, is the, the more creative we get, the, the bigger the problem we solve, the
more we're gonna get paid. So, uh, that financing is gonna be really, really huge in this.
And then of course, like, uh, Catherine said is, then you gotta go out and take action,
uh, with any of these strategies. It's, it's taking action. So, uh, this, at the very end of the
class, Catherine's gonna go through an actual action plan for you guys to follow.
And then, uh, we will help you as you start having questions along the road, but
following that action plan and then putting this into, into effect is going to really change
your business exponentially. So we're very excited to, to get through the course (···1.2s)
And the financing aspect. If everybody just did it the old fashioned way, I don't care how
much money you have, you're gonna run outta money. (···1.3s) So you need to have
some creative element, but you also need to understand what your options are before
you get into it.
(···1.3s) Exactly. All righty. Should we stop here and then head on to the next video
after? We'll start with why buy foreclosures on the next one? Yeah, We'll, uh, we'll be
back in just a, a few for the next video here and, uh, we'll start talking about why we'd
like to buy foreclosures. So, uh, we will see you shortly. (···0.6s) Thank you. Bye.
(···2.8s)
(···8.3s) Welcome back everybody. (···0.6s) We're going to talk about why you should
buy foreclosures, okay? (···0.8s) And we'll also talk about, you know, as we get deeper
into it, the different stages, et cetera, and to why buy them at a certain stage. (···0.6s)
So I kind of teasingly say that we teach foreclosures as an acquisition strategy. And by
that I mean we don't want it to be your exit strategy and that you're going into
foreclosure, right?
So for us, this is an acquisition method and it's all about finding the deal. So this is
(···0.7s) about us acquiring foreclosures. (···0.9s) One of the reasons, even though if
there aren't a million or if there aren't a lot of foreclosures in your area right now, they
still are happening. And so there will be new leads every month. Now obviously covid
has affected some things, and that won't necessarily be the case specifically, but
depending on when you're listening to this training, you will likely be having new
foreclosures every month.
And it's just one of the ways of you finding deals. And if you are excluding foreclosures,
you are potentially excluding great opportunities. So you wanna make sure that that is
one of the strategies that you're including in your marketing on how to find deals.
(···0.8s) Generally speaking, you're going to buy a discount. And so we say that
foreclosures are sometimes a little bit tainted, and (···0.5s) oftentimes think about the
house generally is not in a perfect state.
If somebody is in pre-foreclosure, either they haven't been able to afford to keep up the
property or they know they're losing it, so they're not going to spend a lot of extra money
on the property. So typically the house is not in mint condition, and I'm not saying that
the homeowners trashed the house or anything like that, although you'll hear those bad
stories as far as I'm concerned.
It could have been vandalism too. I don't know that they could prove the homeowner did
it. But nonetheless, because the properties on a scale of one to 10 aren't typically at a
10, you are going to be buying at a discount. So that makes them good deals. They are
new offers basically, that come onto the market, new leads every month. And we say
they're lower risk. Well, if you're buying it foreclosure auction (···1.1s) and the
homeowner is still in the house, (···0.9s) how are you gonna be able to look at that
house?
It's not like you're gonna knock on their door and say, excuse me, you're gonna to
auction on Thursday. Mind if I come in and look around? No likely you're not going to do
that. So depending on the circumstances, if that house is vacant and the property is
locked, even if it's not locked, it would likely be trespassing. I'm not an attorney to say
that. But even if you had access to the property or you don't have access, you might not
be able to see what that property is. Is that lower risk? If you don't know what condition
the property is in, no. However, because you're buying at a discount, that does make it
to be less risk, (···0.9s) it can be very profitable.
Some of my best deals have been foreclosure deals. And like I said, depending on
what's happening in your market, that's going to be the pool of deals that you have to
come from. And so in addition to it being X amount of money that you would likely buy
or make on a flip, keep in mind we're generally buying below market value. So that
makes it an even better deal.
(···0.9s) You have all ex exit strategies that are open to you. So when you get a
property under contract, you could wholesale that property to Bradley or another
investor, you could fix up that property and resell it. (···0.7s) You could fix up that
property and hold it as a rental. (···0.8s) You could fix up that property and do a lease
option. So all of the major strategies (···0.7s) are capable exit strategies as it relates to
foreclosures, what we're basically talking about is finding the deal by way of foreclosure,
and then the rest of the exits are basically what you've taken in your other classes.
So that's going to be for your exit strategies. (···1.3s) Next, (···3.9s) There should have
been one more fear. Yeah, there we go. The fear factor. What are you afraid of? Well,
(···2.4s) what's one of your big fears, right?
You, you, you have to do a good deal. So you don't wanna pay too much for that deal.
Am I paying too much? That is of genuinely real fear. We don't want you to pay too
much, right? Because then it's not gonna be a good deal. So we're gonna teach you
about how to determine (···0.8s) what the value of that property should be, how much
you should offer, what it will be worth after you fix it up. And so what costs are going to
be involved, et cetera. Starting out with, am I paying too much?
That's one of the first deal. First things that you're going to be facing. Am I paying too
much? We wanna make sure because we make our money on the buy and we're
buying at a discount With foreclosures, you wanna make sure that you're not paying too
much. (···1.2s) Will I be able to exit? I always say, you know, have a backup strategy.
So if your plan is to flip it, and then what if God forbid, the market changes, or maybe
you spent a little bit too much on the rehab. I know that would never happen, right?
But (···0.7s) maybe you can't flip it because you spent more money on the rehab. It took
longer than you thought, and now you're not gonna make enough money by (···1.0s)
flipping it. (···0.6s) So what would be your backup plan? Well, you could rent it or you
could lease option it. (···0.8s) So understand going in that you have a good strategy, but
also have a backup plan. So have your exit strategy ready, but also have a backup.
Okay? And I know that we'll rehab properties differently if you're going to flip them than
a rental.
However, (···0.6s) if you can't flip it, you have to face the fact that you're going to have
to do something else. And that's either going to be renting it or lease option, most likely.
(···1.2s) Are you afraid of getting taken on the rehab? (···0.6s) Well, you should be.
(···0.9s) I'm, we have a three day class on rehabbing as well. And I (···0.6s) will tell you,
rehab rule number 1 0 1 is it's going to cost more.
(···0.8s) Rule number 1 0 2 is that it's gonna take longer. (···0.5s) And regardless of
how many deals you do, when you get into maybe triple digits of the deals you do, then
you might get a little bit better at that. And as the more you do, obviously it'll get easier
and easier. But that is one of the very big fears. And (···0.5s) as much as we can teach
you on real estate, the rehabbing and the construction is a whole nother segment of the
business. (···0.5s) And we're gonna talk about rehabbing and (···0.5s) you don't wanna
get taken, and we'll talk about some of the preventive ways that you can be sure
(···0.7s) to put some stop gaps in place so that you're not going to be taken.
You'll hear lots of stories about contractors taking the homeowner's money or the
investor's money, et cetera. But you're gonna put some gaps in place that hopefully that
won't be happening to you. (···1.6s) Are you afraid of it taking too long? Well, it likely is
going to take a little bit longer than what you think, because let's say that you in your
rehab found that there was a leak under the sink and you need to get the leak fixed.
Well, when they come in to fix the leak, you now found out that (···0.5s) the pipe is
rotten and the wood all underneath the cabinets is completely gone, blah, blah, blah.
You're going to find that things are going to come up that are beyond your control and
that you weren't aware of at the start of the process. So it likely is going to take longer
than what you think, (···0.8s) but if you put a little bit of cushion in there, that's gonna
help you, right?
And when we analyze our deal, I don't want you to do what I call a skinny deal. I want
you to have enough cushion in there. I'm not gonna say that you're gonna make a
million dollars, but if you have enough cushion and something goes wrong, either your
rehab costs a little bit more or it takes a little bit longer, you may end up making less,
but at least you have some of those precautions in place. So that is definitely something
that students will talk about and that they're concerned that it'll take too long.
And basically, when we're talking about how long is it going to take, it's time for the
rehab. But then also we have to remember it's time to resell the property. So it's more
than just one piece. Once it's sold, then you also have to close, right? So will it take too
long? We're gonna talk about those timeframes and how you can calculate how long it
should take. (···1.0s) Liens or title issues. When you are buying a property, you wanna
make sure that you're getting clear title and you'll likely be closing with a title company
or a closing attorney.
If you're buying from auction, the liens and the title issues are going to be more
important to you. And you're literally going to have to get a degree in researching title
and liens. If you aren't buying the standard way through a title company or a closing
attorney, (···0.7s) you're going to have to become an expert on how to do that because
it's critical. And through the normal course of purchasing properties, you automatically
will have a title search done.
It's standard operating procedure (···0.8s) through a title company or a closing attorney,
and you'll make sure that that box is checked. (···3.4s) Excuse me, are you afraid of not
doing it right? Well, that's what we're here for. So not only are your classes going to
help you, but your trainers and mentors, and of course Pip, (···1.5s) excuse me,
Bradley, Steve, the rest of the team, (···0.5s) they're all gonna be there to be able to
help you along the way.
So we are here as resources, (···2.0s) excuse me, and we wanna make sure that we're
here for you. (···2.9s) Excuse me, (···11.2s) Excuse me. (···1.3s) If you're not sure of
doing it right, that's why you're training (···0.7s)is so important. (···3.5s) Oh my
goodness, I'm sorry.
(···1.0s) That's why your training is so important, (···0.8s) and also why your resources
such as us. (···0.7s)That's why it's so important to utilize us as your resources. (···0.8s)
We'll be able to help you ensure that you're doing it right (···1.2s) next, Bradley, as I get
my voice back, (···1.0s) sorry about that. (···0.8s) You're fine. (···3.2s) Definition. So
we're talking about building a house, right?
So starting with the foundation. (···0.8s) So I need to make sure that you understand
(···0.6s) all of the terms that we'll be talking about. And some of these obviously will
relate to some of the other strategies and just real estate in general. (···0.6s) But the
first one in alphabetical order is acceleration clause. Well, what does acceleration sound
like? (···0.5s) You accelerate a car, right? Meaning it goes fast. So basically a lender
is(···0.8s) allowed (···0.8s) or is given permission (···0.8s) to accelerate the mortgage
being due (···0.8s) because of something happening such as someone not paying their
mortgage.
So typically written into the mortgage language or the deeded of trust (···1.3s) is that
(···0.6s) if somebody doesn't pay, we can foreclose. It allows us to take that property
back, okay? There also could be a due on sale clause (···0.7s) that relates to other
ownership, not necessarily as it relates to foreclosures, but typically that's written in, if
you've ever heard of the due on sale clause, think about if you have a mortgage on a
house (···0.7s) and you sell it, well the mortgage is due when you sell, right?
And then you take the equity outta that house and you can put it down on your next
house or do whatever it is you're going to do. But generally speaking, there's language
written in that they can accelerate that the mortgage is due based on some event, nonpayment
transfer of title, which would be a sale, et cetera. So it's an acceleration clause.
(···1.3s) Arrearage is the amount of money that somebody is behind. What's the amount
that is owed to the lender because the homeowner is behind, keep in mind it's generally
not just going to be payments, it's also going to be late fees, attorney fees, et cetera, et
cetera, (···0.5s) that they'll add on to that. When a property, (···0.7s) when a
homeowner isn't paying, the lender will often hire somebody to start watching the
property and that person is called an asset manager.
And they are, you (···0.7s) know, at some point in time when the homeowner, or excuse
me, the lender has decided that the homeowner is not going to (···0.8s) try to work out a
deal with them or fix the foreclosure, then they will likely hire an asset manager. And I'll
talk to you about exactly how that factors in into the process. (···1.4s) Arrears is the fact
that somebody is behind, they're behind. The amount that they're behind is the
arrearage (···1.0s) clear title.
When you buy property, that's standard language in a contract because you want to
make sure that whatever liens or rights that somebody had to a property has all been
settled. (···0.7s) So clear title is that all parties connected with that property have been
satisfied and it's free and clear to give to the next person (···1.3s) deeded in lieu of
foreclosure. So this is basically generally referred to as a deeded in lieu, however,
(···1.8s) you don't, the lender doesn't always want to take it.
(···1.0s) So I can tell you that I've met more than one person that was interested in
doing a deeded in lie. And sometimes you'll think of, oh, well I'll just send the keys back
to the home or to the lender. (···1.0s) The lender doesn't always want it. Sometimes
they want you to go through the process to make sure that that property couldn't be sold
through other means before they take it back. Or maybe they don't wanna take it back
because there are other liens on the property more than what is just owed to them.
So deeded in lieu, which is basically returning the deed to the lender in lieu of instead of
being foreclosed on, however, the lender still has to accept that. And so it's not quite as
easy as it sounds. I can tell you I knew someone who, (···0.5s) whose husband lost her
job, lost his job. They were going to have to leave the county. And so they did the right
thing and moved out of the house immediately. A lot of people would actually, um, you
know, take advantage of the foreclosure system nowadays, that they could live months
and months and months rent free.
But this person didn't do that. They moved out of town and they were trying to return the
property to the lender. The lender wouldn't accept it. They insisted that the property get,
um, listed (···0.9s) on the M l Ss (···0.7s) and when they came back to the house
because the, the realtor had to put property or take pictures to be able to list the
property, the property had been vandalized. (···0.6s) So the bank, in my opinion, kind of
shot themselves in the foot.
They wouldn't take the property back. They wanted to go through this process, but
vacant properties aren't a good thing to have either. So a lender, you know,
unfortunately, logic doesn't always follow either because you would think, of course, the
lender, it's easier for them if they just take the property back, but that's not the way that
they always do things. And think about banks have their process and they are going to
conduct business the way that they want to do it. (···0.8s) So a deeded in lieu, you'll
occasionally see, sometimes you'll hear that a homeowner is mailing the keys back to
the lender.
Doesn't always work quite that easily. (···2.6s) Then we have a deed of trust. Those of
you who live in a deeded of trust state, (···1.0s) it's a three party instrument. I think most
of you will know that. Um, but it's basically a mortgage as well, a deed of trust. So it's
conveying title (···0.9s) and um, the deeded of trust will convey it as a mortgage or title
would (···0.7s) deficiency (···0.6s) the amount for which the homeowner is personally
liable.
So I gave that example of if the property, if what was owed on the property was 150
(···1.1s) and the property is now worth a hundred thousand, the amount of deficiency
there is $50,000. So (···1.6s) in some states, the lender can come after the homeowner
for that $50,000 amount. When (···3.2s) we negotiate a short sale with lenders on
behalf of our homeowners, we ask that the lender not come after our homeowner.
We ask them to waive that deficiency. So we don't want them (···0.6s) to come after our
homeowner. We ask that whatever we negotiate, if that property is worth a hundred
thousand and we negotiate 80, that would now be a $70,000, (···2.2s) excuse me,
deficiency. We ask the lender not to go after our homeowner for that amount of
deficiency and it's in the paperwork. (···0.8s) Now, (···1.4s) if the lender forgives that
debt or waives the right to collect that debt, what might that be?
Forgiven debt is essentially income. (···1.0s) So we also want to advise the homeowner
that they should in fact contact their accountant to know whether or not there's going to
be an income tax consequence for them. (···0.8s) After the crash, there was a Bush
Debt Relief Act and Obama even extended it, but it basically was waiving the tax that
homeowners would have to pay on that deficiency because there were so many,
(···0.9s) and (···0.5s) that isn't in effect now.
So you want to refer them to their accountant to see if there might be some sort of
financial (···1.0s) implication to them, (···0.6s) even if they don't have to pay that debt
back. (···0.6s) Do on sale clause, we kind of talked about that with the acceleration
clause that the lender can demand that the property be paid (···0.7s) upon the
happening of an event.
And I said that was gonna be either nonpayment or a sale or transfer. (···0.7s) This is
also why you have to be careful (···0.5s) when you're using asset protection. You
wanna make sure that your attorney has instructed you how to transfer title. If you take
title in your own name or you want to then put it into a trust or a company name, or
(···0.7s) you wanna change the company, just make sure that you're getting advice
because you don't want to, um, get in trouble as it relates to (···1.0s) the mortgage and
that the sale, or excuse me, that the mortgage would be due upon that transfer (···1.2s)
first deed or first trust deeded first mortgage.
That's basically going to be the mortgage that has greater priority over other voluntary
liens. So you could potentially buy a property from a for a hundred thousand dollars
(···0.6s) and if you put (···0.6s) 20% down, you have an $80,000 first mortgage.
Well, as that property increases in value, you might be able to take out a second
mortgage. So the first mortgage is going to stay in first position, and then you would
have a second mortgage. So who's in first or who's on first, right? So the mortgage
company wants to protect themselves and remain in first. You caught that Bradley,
(···1.8s) I couldn't give you the whole joke (···2.2s) forbearances agreement. So many
of you might have heard this word, um, because of covid, they are talking about the fact
that lenders are working with homeowners, (···0.5s) and you'll hear that word more than
you would have five years ago.
A forbearance agreement is basically a workout agreement with the lender. And so
when the (···1.1s) lender will suspend payments, (···1.1s) and I believe that they were
doing it for up to 18 months, might have been 15 months, um, where they were allowing
homeowners to not pay for a certain amount of time.
(···0.8s) And then hopefully the plan will be that they attach that money that was owed
to the back of the loan. So let's say it was 12 months worth of payments. (···0.6s) If the
mortgage was going to to be paid off in February of 2028, it'll now be February of 2029
that that house would be paid off. So that's the typically a forbearance you'll see where
they tack it on to the end of the loan.

(···1.0s) Other CI circumstances may be that, let's say that a homeowner (···0.9s) is,
they lose their job and their mortgage payment is a thousand dollars a month. Well, they
obviously can't make their mortgage payment because they don't have job income.
What are they gonna do if they call their lender? (···1.2s) Let's say that three months
later they get a job. Well, now they can start paying their thousand dollars a month
mortgage again, but they don't have the $3,000 to catch up on the payments that they
missed.
(···0.6s) So a forbearance agreement might be that the lender would either attach it to
the end or they might have the homeowner pay back 1,250 or a year to catch up those
payments and then they'd be back to normal. And the, um, end of the mortgage date
would remain the same. So either it gets attached to the end or you pay more over time,
which (···0.5s) more than likely it's going to be at the end. (···1.4s) If you've ever heard
(···0.6s) any of these lenders, if you've called them and they'll say, if you're a victim of
Hurricane Charlie or you're a victim of Hurricane Katrina, what have you, (···0.6s) they'll
say it on their recording, press this number.
And I like to think, you know, that's great. I think, I think it's wonderful that they're
helping people in times of a natural disaster, what have you. It's great marketing. And so
(···0.5s) in oh four I was hit by Hurricane Charlie and I live on the beach here. So my
property had three and a half feet of water under the house, but I owned a multi-unit and
there was three and a half feet of water in the house.
It was a four unit. So two of the downstairs units got flooded. (···1.0s) And I said, you
know what? I always hear on the mortgage companies, if you've been a victim of, you
know, this natural disaster, what have you, then (···0.8s) press three. So I called the
lender (···0.6s) and I said, you know, I I, I (···0.8s) listened to the recording and I
decided to find out what my options are for payment. Obviously my tenants couldn't live
in the property, right? And they said, oh yes, we can suspend payments for 90 days.
And I said, great, you know, we're, we're rehabbing out of pocket right until we get our
insurance. And I said, well then what happens after the three months? And she said,
well, then you have to pay. I (···0.6s) said, (···0.7s) pay like now. (···0.7s) So their idea,
it sounds good, right? Good PR on the recording. If you've been a victim, press this
number and we'll help you. Well, their way of helping was we'll suspend payments for
three months, but then it's all due. That doesn't really help.
I obviously just continued making the monthly payments because I didn't wanna have a
bigger payment at the end, right? So (···0.5s) sometimes that sounds good, but I can
tell you that lenders currently are more working with more homeowners for the
forbearance agreements. And I wouldn't, I would guess that there might also be
circumstances that will be covid related as it relates to foreclosures, just like after the
crash. And I told you that with the deficiency amount that Bush created an act that for a
certain amount of time those homeowners didn't have to pay the tax on the amount that
they were short on their mortgage.
There might be other things that come out of the covid disaster where it may affect
foreclosures as it relates to that, not necessarily from a tax perspective, but who knows
might be that it doesn't impact their credit. Whatever the circumstances are. (···1.6s)
Foreclosures, (···1.6s) hopefully, you know what a foreclosure is, right? It's basically
when somebody doesn't pay their mortgage and the lender is going to take action to
take back the home, or potentially an investor buys it.
But there's two types of foreclosures. (···1.9s) Most states there's a primary way, but it
could be both ways. (···0.7s) Excuse me, judicial foreclosure, what does that sound like,
judge? Right. So this goes through the court process. So Florida is a judicial foreclosure
state, and I told you that we were one of the states that had a large amount of
foreclosures. Well, (···0.9s) throughout that process, every other (···0.6s) lawsuit
basically was taking that much longer time.
And I remember I (···0.7s) don't always have as direct contact with my tenants or my
properties, but back then I was filing a notice, um, an eviction notice, and I was at the
county to file the notice. And there was this long line and (···0.6s) I commented to the
person behind the counter, I said, I've never seen so many people here. And she said,
honey, everybody's suing everybody.
There's more divorces. People are trying to sue each other for money, blah, blah, blah.
So it literally bogged down the system. And what Florida did, they called it a rocket
docket, and I don't know if it was in every county, but it likely was. Um, they basically
hired, (···0.5s) you know, contracted with former judges to all day long. What they did
was they heard foreclosure cases and they were just trying to clear out the calendar.
The legal calendar is called a docket.
So they had this little technical term, which was a rocket docket where they were trying
to basically get all of the foreclosures caught up because it was bogging down the entire
system. So going through the judicial process, the court system generally takes a longer
time than a non-judicial foreclosure. So typically there, there's language written into the
mortgage or, um, the documentation that will allow the lender (···1.1s) upon the
happening of certain events or timeframes that then they are able to go ahead and
foreclose on the property without having to take it through the court system, which takes
extra time.
(···0.8s) So judicial or non-judicial, (···2.3s) Liz Penance, (···0.5s) that is the legal
notice. And it's actually Latin for litigation pending and it relates to real property. So Liz
Penance is the legal notice (···0.7s) mortgage. I think everybody knows what a
mortgage mortgages that's basically, um, (···0.6s) Allows the lender to sell the property,
right?
If you don't pay defaults on the provision. So defaulting on the mortgage, that's the
amount that's owed. And then the note itself is your promise to pay. It's typically called a
promissory note. (···1.0s) Notice of default in many states, this is a document that starts
the process of foreclosure. So they're filing a (···0.7s) notice that the homeowner has
defaulted on the loan and it's also referred to as an N O D for short notice of default
(···4.0s) Redemption.
So I talked about that. There are states that have redemptive rights, which will basically
cancel out the auction. It's a rewind. Um, this also happens as it relates to property tax
sales. For instance, in um, Texas, they have the mortgage foreclosures.
It's the first Tuesday of the month (···0.8s) they have the mortgage foreclosures in part
of the, I've been on the courthouse steps, but I haven't been to every county in Texas.
But they have the mortgage foreclosures in one area and the tax sales in another area.
But then (···0.8s) there will be a time period where a homeowner has the right to
redeem or a redemption or a redemptive, right? And the redemptive right, that they
have, um, is referred to as their redemptive, right? Sometimes investors can buy
properties (···0.6s) or buy the redemptive rights from the homeowner.
Doesn't happen everywhere. But that would mean that you wouldn't have to wait until
the redemptive right expired. And we'll talk about that little bit more, but it may give, um,
investors an edge in that regard. (···1.3s) R e o is real estate owned by the bank. We
talked about that. Or bank owned (···0.9s) and a short sale. So that's where we talked
about $150,000 (···1.4s) was owed. The property value is a hundred.
We buy the property for 80. (···0.7s) So we are shorting the note is why it's called a
short sale. So we're shorting the amount that is owed to the lender, (···0.6s) so
effectively they're forgiving or trying to collect by other means. (···4.0s) Is this a good
stopping point, Bradley? (···2.5s) Yeah, I think, uh, we're about 30 minutes in, so let's
come back and then we'll go live online and we'll check out some of these different sites
to start talking about our foreclosure laws.
(···0.6s) Perfect. See you in a minute. (···2.5s)
(···3.1s) Welcome back everybody. I had mentioned to you that in addition to the
standard real estate things that you need to know specifically as it relates to
foreclosures, there are foreclosure laws that apply. They are typically, they differ from
state to state. And I'm gonna show you some of those examples. But it is absolutely
important that you are aware of how you must conduct yourself as it relates to people
distressed homeowners.
They're often called that are, um, that you're conducting yourself a appropriately. And
one of the reasons, well, I think this is why they created these foreclosure laws, is that
homeowners were getting misled by other investors. (···1.3s) Excuse me. So an
investor might have said, (···0.6s) oh, you know what? I love your house and I, (···0.6s)
I would love to raise my children here. And you know, this seems like such a great
neighborhood.
Well then the investor bought the property, fixed it up and sold it. And so one of the
things that you typically need to disclose is that you are an investor (···0.6s) and that
you expect to make a profit. Um, so that's one of the biggies is that typically you will
have to disclose to a homeowner that you are an investor, that you're not buying the
property to live in it and raise your family. So that's one of the biggies. The other thing is
that investors would say, oh, sign here. I promise I can help you.
I, I guarantee I can fix this for you. (···0.6s) You can't guarantee, because when you're
also dealing with the bank, you can't guarantee how the bank is going to react or
behave or what their rules are, et cetera. So you don't wanna promise or guarantee, and
then you also don't want to charge for your services. So those are some of the biggies
that are kind of, um, standard across the board. But the biggie I would say is really that
you do want to disclose that you're an investor. I mentored a student one time and they
had a friend and she had taken my class and forgot this part, (···0.5s) but she had
charged a homeowner for helping her with her short sale, which (···1.1s) I don't think
there's any state that will allow that.
So you don't want to go that realm. Of course, I'm not an attorney, (···1.5s) but how
could you find out about the laws? Well attorneys, right? Real estate attorneys know the
laws for sure, and they'll know occasionally it may be slightly different within the county,
but generally speaking it's going to be state laws and the attorneys are absolutely going
to know that piece of it.
So if you wanna get it directly from the horse's mouth, I would absolutely get it from an
attorney. (···0.7s) Sometimes too, if you're interviewing an attorney, you can pose it by
saying, if I were to do an owner financing for a homeowner, how would I, if they didn't
pay me, how would I go about getting my money back? Okay, so that's basically the
foreclosure process.
And so they could explain it to you in those terms, or you could say that you do wanna
work with homeowners who are distressed and there might be disclosures, et cetera.
(···0.6s) So attorneys number one, I'd rather you not have to pay for their time for that.
But also at the Rio, the Real Estate Investor Association, hopefully all of you have
(···0.5s) done this research and you know, if there are any real estate investor meetings
in your area, most of you will find them. If you're in a big city, you'll find several of them.
But they can be a great resource of information. And what I would hope you might have
the opportunity to do, and you could even um, suggest this to Theria, is to have a
foreclosure attorney come in, real estate attorney and talk about foreclosures at Theria.
That's a great way for everyone to learn without having to pay an attorney for that
knowledge. And then basically the attorney would say, if you need an attorney while
you're working with a homeowner who's in foreclosure, (···0.5s) I can help you.
So that's kind of the business. What's in it for them? I call it with them, what's in it for
me? What, why should the attorney share that information? Well, hopefully he's going to
get clients from that. Okay, so an attorney specifically at the ria, (···0.6s) and keep in
mind, no one other than an attorney should be telling you specific laws, but people at
the RIAA might tell, tell you general processes or those types of things. (···1.1s)
Foreclosure law do.org is a website that you can check out specifically for your state.
Another one is Realty Track. That'll give you the overview for all of the states. And we're
gonna go through that with Bradley. And then there's another, um, website called Nolo. I
don't even know what that stands for, but it's basically, um, legal jargon that they share.
So Bradley, why don't we go through Realty Track? So if you were to Google Realty,
track (···0.6s) and track, there's, I didn't spell it wrong, by the way. It is track with a C.
So it's realty track and if you search for laws, uh, foreclosure laws by state.
So obviously, um, Bradley did this before so that we have the information handy.
There's no way to make that larger. Is there Bradley? (···1.5s) The students can
obviously, um, look it up themselves as we go through it, but obviously the first column
there is the state and they're in alphabetical order. (···0.6s) And I had mentioned to you
that many states have more than one way that they process foreclosure. So it could be
judicial, meaning it goes through the court process (···0.6s) or it could be non-judicial.
So you see that some states will have both, many, many more seem to have judicial at
a glance, right? (···0.6s) And then is there, the common is that (···0.7s) even though it's
both, which one is more popular? So in Alabama you see that non-judicial is more
popular than the judicial (···0.6s) and the process period. So it's generally speaking,
how long will the foreclosure process take?
(···0.6s) This is just a suggestion. (···0.9s) So if any of you have been to Naples, Italy, I
refer to their stop signs and their stoplights as mere suggestions because no one seems
to pay attention to them. So this is a mere suggestion of how long the process basically,
it's generally more of a minimum that it'll take. (···0.5s) I actually spoke to a homeowner
and if I had not spoken to them, I won't, don't wanna say that I wouldn't have believed
my student, but I probably wouldn't have believed my student (···1.3s) nine years.
He had not paid his mortgage (···0.8s) nine years. I don't see under here for a process
period anywhere that says nine years, even in New York, it is saying now that the
process time is 400 plus days for New York. But basically (···0.7s) that gentleman was
working the system. (···0.5s) And so (···0.7s) not only had he paid an attorney, he then
ended up filing bankruptcy. And so my student had had my class and so she was
marketing to um, foreclosure people in foreclosure and then I mentored her.
And so he had replied to her marketing (···0.6s) and she said she didn't understand the
whole process because he was scheduled for auction like in February or March (···0.6s)
and it got canceled or postponed and that happens. (···0.7s) And then it was
rescheduled for June or July. And she said she didn't understand why it got postponed.
And my guess was that he had filed bankruptcy, which will stall the process, which is
exactly what happened.
But then the lender files to have it removed from the bankruptcy case so they can
proceed with the foreclosure. And so that's why it was rescheduled for that June or July,
what have you. (···0.7s) I know people in Florida that after the crash five years, they had
lived in their house and the lender had not even filed paperwork to start the foreclosure.
Again, that defies logic. Why would a lender not, okay?
I don't necessarily know all those ins and outs unfortunately, but a lender may do it
within a certain process period, but when they decide they're going to do it is up to
them. (···0.7s) You know, if you guys have ever been driving for dollars and which is
one of my favorite things to do from a real estate perspective. By the way, Bradley, do
you like to drive for dollars? (···0.9s) Yeah, absolutely. You can. You learn so much,
right? There's only certain things that you could find out that way.
(···0.7s) And so driving for dollars, if you see a vacant house (···0.7s) and then you look
up to see who the owner is and it's bank owned, (···0.8s) literally when you go to the
county records, it says that Bank of America owns that property. Excuse me. So you're
wondering, well if it's bank owned, what, what are they gonna do with it? The problem is
you can't exactly call Bank of America and say, Hey, I wanna buy 1, 2, 3 Main Street.
You'd never get to the right person. But Bank of America decides when they're going to
list that property on the M l s (···0.6s) and they may have different timeframes for
different reasons.
I can tell you again, after the crash, (···0.5s) many lenders didn't put their properties on
the m l s for sale because who were they competing against themselves? Because
there were so many foreclosures, right? So they were only hurting themselves in the
market. I have thought about that too. If I ever decide to sell all my properties, I'm not
gonna do it all at the same time because who am I (···0.5s) competing against myself,
right?
So I wouldn't wanna sell all of them at once. I once had seven properties on one street.
Can you, that's really competing against yourself, right? (···0.9s) So the process period
is a mere suggestion. It doesn't mean it's going to take that long. Texas, can you scroll
down a little bit? Bradley usually Texas and I think Rhode Island are two states where
it's really quick. So Texas is 27 states. Oh, look at you with your fanciness. Very good.
So 27 days.
I know Texas is one of the quicker states and Rhode Island, there it is. 62. I know those
two stand out. There's another one though. Missouri is 60, (···0.5s) New Hampshire is
59, Washington, DC Virginia. So those are some of the quicker states. Texas is kind of
the one that, um, everybody talks about being the quickest process. But again, that's a
mere suggestion and it will very much be lender dependent who decides, you know,
how quickly they go through the process will be the lender.
(···0.5s) So, (···1.6s) you know, a lender may have their standard that after 120 days
we're going to file and start the foreclosure process, but others may say six months, you
know, depending on state law and then also depending on what it is exactly that the
lender wants to do. So that's the typical timeframe there. And what's the next column at
the top, Bradley? (···1.7s) The next one is publish the sale.
So the sale, I'm actually gonna show you how to find what Bradley and I are gonna
show you how to find where the auctions are held and those have to get published in
the newspaper. And so that's going to be, um, an interesting tool for you hopefully. And
it'll tell you how many times typically or how much in advance that the sale notice needs
to be published. And so you see there that some it's as high as 90 days. Do you see
anything higher than 90?
I don't 120 Indiana. (···3.8s) That's it. I think that's the longest one. Okay, so how long
does the sale have to be published? I will tell you that in Connecticut, what's their
timeframe? (···1.3s) There isn't one. Huh? So you know what? They don't publish it. Let
me tell you about Connecticut. (···1.3s) I've mentored there more than once (···0.7s)
and (···1.2s) their sales, their auctions are held on Saturdays and an attorney conducts
the auction and it's held at the property.
(···0.8s) So (···1.2s) I'm not exaggerating. I had a student check it one time. (···0.5s)
And what they do is they post a big sign at the property. It's like the size of a sheet of
um, flip chart paper and what is that? Like two, two feet by three feet.
It's this huge sign in the front yard that announces when the sale is. So it's not
published, but it is very public. You know, think about it, it's tough enough to go through
foreclosure for these homeowners, let alone for it to be announced to the entire
neighborhood, right? (···0.6s) So my student and I had attended an auction Saturday
morning and it was at the property, it was actually a multi-unit. The tenants were still
there. They came out to, you know, see what was happening with the sale. But then
later we were driving around for dollars and we saw another property with that big sign
in the front yard announcing when the auction was being held.
So public, I, no other state is quite that bad. Occasionally they'll publish, um, or post a
notice on the front door or something like that. It generally is in the newspaper, but a lot
of people don't look in the newspaper, especially now. But that big huge sign in
Connecticut is crazy to me. Um, and then the redemptive period. So you'll see that a lot
of them, um, usually the maximum is a year, but many of your states don't have a
redemptive period, (···1.1s) excuse me.
And so with the redemptive period, you might, if your state has a redemptive period,
(···0.7s) the homeowner might stay in the house longer than the foreclosure auction
allows them to because of that redemptive, right? And we'll talk about that a little bit
more, but is there a redemptive period? Generally the max is going to be 365 days, so a
max of a year.
(···0.9s) And then what type of sale is it? So is it a trustee sale? Those that have deeds
of trust, it often is called a trustee sale. If you look at Connecticut there, it goes through
the court. Um, Delaware is a sheriff sale is Illinois, New Jersey also have sheriff's sales,
believe it or not, in New Jersey, or excuse me, in Chicago. They have three foreclosure
sales a day in Cook County, um, which is in Chicago.
So you'll see that it goes through the court. They'll call it a sheriff sale or trustee sale.
Generally, we kind of refer to them (···0.5s) as foreclosure auctions. (···0.6s) And when
we're looking through the records, other than Connecticut, and I don't know every state,
I've not been to an auction, nor am I familiar with every state's process. But other than
Connecticut that I'm aware of, you typically will attend the foreclosure auctions Monday
to Friday. They're generally during held during business hours.
So if you see that there is an auction being held on a Saturday other than Connecticut, it
might not be (···0.7s) the foreclosure process. Auction, which is what we're talking
about. It may be another type of auction, which we'll talk about. But generally speaking,
these auctions are going to be held Monday through Friday and typically to, they're
going to be held at the courthouse, although not always, but they'll go through the court,
they're called trustee sales (···0.6s) or they're called foreclosure auctions or sheriff
sales.
Sometimes the sheriff sales are actually held at the sheriff's office. Um, so they're held,
held in different places, but that's a general way of how the process is for the different
states. So I want you to see how it does vary by state. And then Bradley, if you'll please
go to (···0.6s) Nolo, N (···1.4s) O L O, which also when you're Googling it, um, students,
it's going to be, um, Nolo, n o l (···0.7s) foreclosure laws by state also.
And I think if you scroll down, Bradley, do we have an option for, there we go. So you
can actually click on the states. You had clicked on Pennsylvania before. You can do
that again. (···10.4s) And so here it tells you, um, (···4.4s) That you'll get the preforeclosure
notices, right?
And that it's public. It says in a foreclosure, you'll get the right to that loss mitigation,
which is basically a workout with the lender participating in a foreclosure conciliation. So
you have the opportunity to try to work with the lender, (···0.8s) get the notice of
foreclosure, receive special protection if you're in the military, get current on the overdue
amounts to stop the sale.
What happens with foreclosures is that once a homeowner gets X amount behind, and
that's depending on how long the lender sets their parameters, but they may say after,
let's say six months that you can't pay just one month and then remain constantly six
months behind. At some point they're going to say, stop. (···0.5s)You have to pay
everything that is owed in order to stop the foreclosure. So somebody might be two or
three months behind and then they could make a monthly payment and the foreclosure
would just continue to get stalled.
But at some point, usually based on a length of time, the lender's going to say, uh, you
owe us everything in order to stop it. You can't continually stay behind, okay? But this'll
tell you exactly how it works for your particular state. And so I would recommend
checking for your state on each of these, um, little guides here. So what else does it say
there, Bradley?
What is pre foreclosure, right? We said basically when anybody misses a payment, um,
fees and then servicing laws and foreclosure protection. So all of that is specific as it
relates to Pennsylvania. (···0.5s) Why don't you go to Illinois? Actually, let's go to, yeah,
let's go to Illinois. (···0.7s) So look, when can foreclosure start? This is pretty detailed.
There was a lot of information there. (···2.1s) Illinois, what do we have in Illinois?
(···1.3s) Summary of Illinois foreclosure laws. (···0.9s) And then you see there's other
tabs there too. Laws and procedures. (···3.7s) The most common type is Judi, um, type
(···0.8s) judicial or non-judicial. So the most common is both. (···0.6s) How much time
you have to respond, your rights and protections, what happens afterwards. That's the
deficiency judgment. We talked about that, right? (···0.8s) And so then, yeah, the
bottom line there, it says, check into the Illinois foreclosure laws and procedures.
So that'll be, go ahead and click on that. Let's see what that says. That'll be more
detailed information for you as well. (···3.1s) Here we go again. So receive a preforeclosure
notice, apply for loss mitigation, which is to work out the loan. Um,
participate in mediation, get notice, and a chance to respond in court military protection.
The same. Um, pay off the loan, redeem the property after sale.
We talked about they may have redemptive rights, right? (···0.6s) And then get any
money after a foreclosure sale. We'll actually talk about that. (···0.7s) So there's a lot of
specific information as it relates to your state. So I would suggest all three of those
sites. And the last one, Bradley, is foreclosure law.org. We'll compare that one (···3.4s)
foreclosure law.org. Very good. Let's click on New Jersey for that one.
(···0.8s) So at the, you can either click on the state or I say if you're geographically
challenged, you can click on the names at the bottom, (···0.7s) not referring that you
were Bradley. (···2.3s) So here we talk about for New Jersey judicial foreclosure, um,
they don't have non judicials, meaning they all go through the court system. They have
a mortgage. The timeline is normally 90 days. They have a right of redemption, and they
also allow for that deficiency judgment.
So like in California, the lender cannot go after the homeowner for that amount of
deficiency. In New Jersey, they can. (···1.0s) So judicial, it says that it goes through the
court process. And then it also says there's, um, more information on New Jersey
foreclosure laws. So I would suggest it truly can vary greatly by state. I mentioned that
(···1.7s) mostly it's state law, but like in Louisiana, Louisiana doesn't have, um,
counties, they have what they call parishes, which is the same thing as a county.
But you know, the rest of the United States is primarily on old English law. But Louisiana
is old French law. So they have parishes instead of counties. And believe it or not, each
parish is conducted like it's its own state. So literally it will vary from one county to the
other. Just like California is different from New Jersey. So literally the counties are
different. Um, so the parishes are different in each parish in New Orleans, or excuse
me, in Louisiana.
Otherwise, like I said, it's primarily gonna be state law. (···0.7s) Okay? (···0.7s) That
gives you an idea. Very important that you research that if you have the opportunity to
speak to an attorney, again, I don't want you to have to pay to get that knowledge. Make
sure though that you are gathering information from a reliable source. So I was at a
foreclosure auction one time. It was in, um, where was I? Ohio. (···0.7s) And the auction
was held in a courtroom (···0.6s) and my student was so intimidated.
And so when I, when we go to the auction together, I'm gonna do the talking, right? I'm
gonna, you know, try to talk to the other investors or what have you. And so we were
sitting, it was kind of like a pew but a row, you know, it wasn't a chair, it was a wooden
pew. We were sitting next to each other and there was a gentleman in front of us who
kind of turned around, you know, and started talking to us. And I said, do you mind if I
ask you a couple questions?
(···0.6s) And I (···0.6s) was, you know, just trying to find out some insight, insight
information on how exactly it would work in that location. And as I started talking to him,
I could feel my student kind of retreating. She was getting like very intimidated by him.
(···0.6s) And I didn't wanna say that he was full of it, but he was (···0.8s) like sharing the
knowledge almost to make himself (···0.8s) seem kind of like a know-it-all. (···0.6s) And,
but my student was getting very intimidated by it and I could just feel it.
And I said, do you mind if ask you a question? How many properties have you bought
here? And he said, oh no, I haven't bid on anything yet. And I could just tell that he was
all talk. And here my student was getting intimidated by him, but I knew that he didn't
necessarily, he may have known what was going on, but they're not always quite so
chatty and quite so helpful. I think this was part of his social hour quite honestly. And
you know, you can go a couple of times. I do recommend that you go, but you certainly,
um, don't have to go every week if you're not gonna be bidding, right?
You just wanna go periodically. But, um, anyway, so that was one of the experiences
that I had at an auction in Ohio. Okay, what do we have next, Bradley? I think think we
have the foreclosure process. (···1.6s) We can go through this, right? (···1.5s) Okay,
good. So the foreclosure process, here's the way it works. (···1.7s) We now know a new
word which is pre foreclosure instead of just, they're not just in foreclosure now, it's at
what stage, right?
So pre-foreclosure, basically when somebody is (···0.6s) behind on their mortgage,
they're technically in pre-foreclosure. And that's what it's called. Now (···1.6s) we'll talk
about marketing and how you can find out. Um, when you hear about a homeowner
who is behind on their mortgage, how do you learn about that? We'll talk about that in
how to find foreclosures, which will be next. But when somebody's behind on a pre, in a
pre foreclosure, (···0.8s) once we're made aware of it, we can start marketing to that
person (···0.9s) and basically the homeowner is behind.
Okay? (···0.7s) And so if they don't make their mortgage payment, the lender's going to
send them a letter that says something along the lines of, I'm sorry, this must have been

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(···1.0s) Other CI circumstances may be that, let's say that a homeowner (···0.9s) is,
they lose their job and their mortgage payment is a thousand dollars a month. Well, they
obviously can't make their mortgage payment because they don't have job income.
What are they gonna do if they call their lender? (···1.2s) Let's say that three months
later they get a job. Well, now they can start paying their thousand dollars a month
mortgage again, but they don't have the $3,000 to catch up on the payments that they
missed.
(···0.6s) So a forbearance agreement might be that the lender would either attach it to
the end or they might have the homeowner pay back 1,250 or a year to catch up those
payments and then they'd be back to normal. And the, um, end of the mortgage date
would remain the same. So either it gets attached to the end or you pay more over time,
which (···0.5s) more than likely it's going to be at the end. (···1.4s) If you've ever heard
(···0.6s) any of these lenders, if you've called them and they'll say, if you're a victim of
Hurricane Charlie or you're a victim of Hurricane Katrina, what have you, (···0.6s) they'll
say it on their recording, press this number.
And I like to think, you know, that's great. I think, I think it's wonderful that they're
helping people in times of a natural disaster, what have you. It's great marketing. And so
(···0.5s) in oh four I was hit by Hurricane Charlie and I live on the beach here. So my
property had three and a half feet of water under the house, but I owned a multi-unit and
there was three and a half feet of water in the house.
It was a four unit. So two of the downstairs units got flooded. (···1.0s) And I said, you
know what? I always hear on the mortgage companies, if you've been a victim of, you
know, this natural disaster, what have you, then (···0.8s) press three. So I called the
lender (···0.6s) and I said, you know, I I, I (···0.8s) listened to the recording and I
decided to find out what my options are for payment. Obviously my tenants couldn't live
in the property, right? And they said, oh yes, we can suspend payments for 90 days.
And I said, great, you know, we're, we're rehabbing out of pocket right until we get our
insurance. And I said, well then what happens after the three months? And she said,
well, then you have to pay. I (···0.6s) said, (···0.7s) pay like now. (···0.7s) So their idea,
it sounds good, right? Good PR on the recording. If you've been a victim, press this
number and we'll help you. Well, their way of helping was we'll suspend payments for
three months, but then it's all due. That doesn't really help.
I obviously just continued making the monthly payments because I didn't wanna have a
bigger payment at the end, right? So (···0.5s) sometimes that sounds good, but I can
tell you that lenders currently are more working with more homeowners for the
forbearance agreements. And I wouldn't, I would guess that there might also be
circumstances that will be covid related as it relates to foreclosures, just like after the
crash. And I told you that with the deficiency amount that Bush created an act that for a
certain amount of time those homeowners didn't have to pay the tax on the amount that
they were short on their mortgage.
There might be other things that come out of the covid disaster where it may affect
foreclosures as it relates to that, not necessarily from a tax perspective, but who knows
might be that it doesn't impact their credit. Whatever the circumstances are. (···1.6s)
Foreclosures, (···1.6s) hopefully, you know what a foreclosure is, right? It's basically
when somebody doesn't pay their mortgage and the lender is going to take action to
take back the home, or potentially an investor buys it.
But there's two types of foreclosures. (···1.9s) Most states there's a primary way, but it
could be both ways. (···0.7s) Excuse me, judicial foreclosure, what does that sound like,
judge? Right. So this goes through the court process. So Florida is a judicial foreclosure
state, and I told you that we were one of the states that had a large amount of
foreclosures. Well, (···0.9s) throughout that process, every other (···0.6s) lawsuit
basically was taking that much longer time.
And I remember I (···0.7s) don't always have as direct contact with my tenants or my
properties, but back then I was filing a notice, um, an eviction notice, and I was at the
county to file the notice. And there was this long line and (···0.6s) I commented to the
person behind the counter, I said, I've never seen so many people here. And she said,
honey, everybody's suing everybody.
There's more divorces. People are trying to sue each other for money, blah, blah, blah.
So it literally bogged down the system. And what Florida did, they called it a rocket
docket, and I don't know if it was in every county, but it likely was. Um, they basically
hired, (···0.5s) you know, contracted with former judges to all day long. What they did
was they heard foreclosure cases and they were just trying to clear out the calendar.
The legal calendar is called a docket.
So they had this little technical term, which was a rocket docket where they were trying
to basically get all of the foreclosures caught up because it was bogging down the entire
system. So going through the judicial process, the court system generally takes a longer
time than a non-judicial foreclosure. So typically there, there's language written into the
mortgage or, um, the documentation that will allow the lender (···1.1s) upon the
happening of certain events or timeframes that then they are able to go ahead and
foreclose on the property without having to take it through the court system, which takes
extra time.
(···0.8s) So judicial or non-judicial, (···2.3s) Liz Penance, (···0.5s) that is the legal
notice. And it's actually Latin for litigation pending and it relates to real property. So Liz
Penance is the legal notice (···0.7s) mortgage. I think everybody knows what a
mortgage mortgages that's basically, um, (···0.6s) Allows the lender to sell the property,
right?
If you don't pay defaults on the provision. So defaulting on the mortgage, that's the
amount that's owed. And then the note itself is your promise to pay. It's typically called a
promissory note. (···1.0s) Notice of default in many states, this is a document that starts
the process of foreclosure. So they're filing a (···0.7s) notice that the homeowner has
defaulted on the loan and it's also referred to as an N O D for short notice of default
(···4.0s) Redemption.
So I talked about that. There are states that have redemptive rights, which will basically
cancel out the auction. It's a rewind. Um, this also happens as it relates to property tax
sales. For instance, in um, Texas, they have the mortgage foreclosures.
It's the first Tuesday of the month (···0.8s) they have the mortgage foreclosures in part
of the, I've been on the courthouse steps, but I haven't been to every county in Texas.
But they have the mortgage foreclosures in one area and the tax sales in another area.
But then (···0.8s) there will be a time period where a homeowner has the right to
redeem or a redemption or a redemptive, right? And the redemptive right, that they
have, um, is referred to as their redemptive, right? Sometimes investors can buy
properties (···0.6s) or buy the redemptive rights from the homeowner.
Doesn't happen everywhere. But that would mean that you wouldn't have to wait until
the redemptive right expired. And we'll talk about that little bit more, but it may give, um,
investors an edge in that regard. (···1.3s) R e o is real estate owned by the bank. We
talked about that. Or bank owned (···0.9s) and a short sale. So that's where we talked
about $150,000 (···1.4s) was owed. The property value is a hundred.
We buy the property for 80. (···0.7s) So we are shorting the note is why it's called a
short sale. So we're shorting the amount that is owed to the lender, (···0.6s) so
effectively they're forgiving or trying to collect by other means. (···4.0s) Is this a good
stopping point, Bradley? (···2.5s) Yeah, I think, uh, we're about 30 minutes in, so let's
come back and then we'll go live online and we'll check out some of these different sites
to start talking about our foreclosure laws.
(···0.6s) Perfect. See you in a minute. (···2.5s)
(···3.1s) Welcome back everybody. I had mentioned to you that in addition to the
standard real estate things that you need to know specifically as it relates to
foreclosures, there are foreclosure laws that apply. They are typically, they differ from
state to state. And I'm gonna show you some of those examples. But it is absolutely
important that you are aware of how you must conduct yourself as it relates to people
distressed homeowners.
They're often called that are, um, that you're conducting yourself a appropriately. And
one of the reasons, well, I think this is why they created these foreclosure laws, is that
homeowners were getting misled by other investors. (···1.3s) Excuse me. So an
investor might have said, (···0.6s) oh, you know what? I love your house and I, (···0.6s)
I would love to raise my children here. And you know, this seems like such a great
neighborhood.
Well then the investor bought the property, fixed it up and sold it. And so one of the
things that you typically need to disclose is that you are an investor (···0.6s) and that
you expect to make a profit. Um, so that's one of the biggies is that typically you will
have to disclose to a homeowner that you are an investor, that you're not buying the
property to live in it and raise your family. So that's one of the biggies. The other thing is
that investors would say, oh, sign here. I promise I can help you.
I, I guarantee I can fix this for you. (···0.6s) You can't guarantee, because when you're
also dealing with the bank, you can't guarantee how the bank is going to react or
behave or what their rules are, et cetera. So you don't wanna promise or guarantee, and
then you also don't want to charge for your services. So those are some of the biggies
that are kind of, um, standard across the board. But the biggie I would say is really that
you do want to disclose that you're an investor. I mentored a student one time and they
had a friend and she had taken my class and forgot this part, (···0.5s) but she had
charged a homeowner for helping her with her short sale, which (···1.1s) I don't think
there's any state that will allow that.
So you don't want to go that realm. Of course, I'm not an attorney, (···1.5s) but how
could you find out about the laws? Well attorneys, right? Real estate attorneys know the
laws for sure, and they'll know occasionally it may be slightly different within the county,
but generally speaking it's going to be state laws and the attorneys are absolutely going
to know that piece of it.
So if you wanna get it directly from the horse's mouth, I would absolutely get it from an
attorney. (···0.7s) Sometimes too, if you're interviewing an attorney, you can pose it by
saying, if I were to do an owner financing for a homeowner, how would I, if they didn't
pay me, how would I go about getting my money back? Okay, so that's basically the
foreclosure process.
And so they could explain it to you in those terms, or you could say that you do wanna
work with homeowners who are distressed and there might be disclosures, et cetera.
(···0.6s) So attorneys number one, I'd rather you not have to pay for their time for that.
But also at the Rio, the Real Estate Investor Association, hopefully all of you have
(···0.5s) done this research and you know, if there are any real estate investor meetings
in your area, most of you will find them. If you're in a big city, you'll find several of them.
But they can be a great resource of information. And what I would hope you might have
the opportunity to do, and you could even um, suggest this to Theria, is to have a
foreclosure attorney come in, real estate attorney and talk about foreclosures at Theria.
That's a great way for everyone to learn without having to pay an attorney for that
knowledge. And then basically the attorney would say, if you need an attorney while
you're working with a homeowner who's in foreclosure, (···0.5s) I can help you.
So that's kind of the business. What's in it for them? I call it with them, what's in it for
me? What, why should the attorney share that information? Well, hopefully he's going to
get clients from that. Okay, so an attorney specifically at the ria, (···0.6s) and keep in
mind, no one other than an attorney should be telling you specific laws, but people at
the RIAA might tell, tell you general processes or those types of things. (···1.1s)
Foreclosure law do.org is a website that you can check out specifically for your state.
Another one is Realty Track. That'll give you the overview for all of the states. And we're
gonna go through that with Bradley. And then there's another, um, website called Nolo. I
don't even know what that stands for, but it's basically, um, legal jargon that they share.
So Bradley, why don't we go through Realty Track? So if you were to Google Realty,
track (···0.6s) and track, there's, I didn't spell it wrong, by the way. It is track with a C.
So it's realty track and if you search for laws, uh, foreclosure laws by state.
So obviously, um, Bradley did this before so that we have the information handy.
There's no way to make that larger. Is there Bradley? (···1.5s) The students can
obviously, um, look it up themselves as we go through it, but obviously the first column
there is the state and they're in alphabetical order. (···0.6s) And I had mentioned to you
that many states have more than one way that they process foreclosure. So it could be
judicial, meaning it goes through the court process (···0.6s) or it could be non-judicial.
So you see that some states will have both, many, many more seem to have judicial at
a glance, right? (···0.6s) And then is there, the common is that (···0.7s) even though it's
both, which one is more popular? So in Alabama you see that non-judicial is more
popular than the judicial (···0.6s) and the process period. So it's generally speaking,
how long will the foreclosure process take?
(···0.6s) This is just a suggestion. (···0.9s) So if any of you have been to Naples, Italy, I
refer to their stop signs and their stoplights as mere suggestions because no one seems
to pay attention to them. So this is a mere suggestion of how long the process basically,
it's generally more of a minimum that it'll take. (···0.5s) I actually spoke to a homeowner
and if I had not spoken to them, I won't, don't wanna say that I wouldn't have believed
my student, but I probably wouldn't have believed my student (···1.3s) nine years.
He had not paid his mortgage (···0.8s) nine years. I don't see under here for a process
period anywhere that says nine years, even in New York, it is saying now that the
process time is 400 plus days for New York. But basically (···0.7s) that gentleman was
working the system. (···0.5s) And so (···0.7s) not only had he paid an attorney, he then
ended up filing bankruptcy. And so my student had had my class and so she was
marketing to um, foreclosure people in foreclosure and then I mentored her.
And so he had replied to her marketing (···0.6s) and she said she didn't understand the
whole process because he was scheduled for auction like in February or March (···0.6s)
and it got canceled or postponed and that happens. (···0.7s) And then it was
rescheduled for June or July. And she said she didn't understand why it got postponed.
And my guess was that he had filed bankruptcy, which will stall the process, which is
exactly what happened.
But then the lender files to have it removed from the bankruptcy case so they can
proceed with the foreclosure. And so that's why it was rescheduled for that June or July,
what have you. (···0.7s) I know people in Florida that after the crash five years, they had
lived in their house and the lender had not even filed paperwork to start the foreclosure.
Again, that defies logic. Why would a lender not, okay?
I don't necessarily know all those ins and outs unfortunately, but a lender may do it
within a certain process period, but when they decide they're going to do it is up to
them. (···0.7s) You know, if you guys have ever been driving for dollars and which is
one of my favorite things to do from a real estate perspective. By the way, Bradley, do
you like to drive for dollars? (···0.9s) Yeah, absolutely. You can. You learn so much,
right? There's only certain things that you could find out that way.
(···0.7s) And so driving for dollars, if you see a vacant house (···0.7s) and then you look
up to see who the owner is and it's bank owned, (···0.8s) literally when you go to the
county records, it says that Bank of America owns that property. Excuse me. So you're
wondering, well if it's bank owned, what, what are they gonna do with it? The problem is
you can't exactly call Bank of America and say, Hey, I wanna buy 1, 2, 3 Main Street.
You'd never get to the right person. But Bank of America decides when they're going to
list that property on the M l s (···0.6s) and they may have different timeframes for
different reasons.
I can tell you again, after the crash, (···0.5s) many lenders didn't put their properties on
the m l s for sale because who were they competing against themselves? Because
there were so many foreclosures, right? So they were only hurting themselves in the
market. I have thought about that too. If I ever decide to sell all my properties, I'm not
gonna do it all at the same time because who am I (···0.5s) competing against myself,
right?
So I wouldn't wanna sell all of them at once. I once had seven properties on one street.
Can you, that's really competing against yourself, right? (···0.9s) So the process period
is a mere suggestion. It doesn't mean it's going to take that long. Texas, can you scroll
down a little bit? Bradley usually Texas and I think Rhode Island are two states where
it's really quick. So Texas is 27 states. Oh, look at you with your fanciness. Very good.
So 27 days.
I know Texas is one of the quicker states and Rhode Island, there it is. 62. I know those
two stand out. There's another one though. Missouri is 60, (···0.5s) New Hampshire is
59, Washington, DC Virginia. So those are some of the quicker states. Texas is kind of
the one that, um, everybody talks about being the quickest process. But again, that's a
mere suggestion and it will very much be lender dependent who decides, you know,
how quickly they go through the process will be the lender.
(···0.5s) So, (···1.6s) you know, a lender may have their standard that after 120 days
we're going to file and start the foreclosure process, but others may say six months, you
know, depending on state law and then also depending on what it is exactly that the
lender wants to do. So that's the typical timeframe there. And what's the next column at
the top, Bradley? (···1.7s) The next one is publish the sale.
So the sale, I'm actually gonna show you how to find what Bradley and I are gonna
show you how to find where the auctions are held and those have to get published in
the newspaper. And so that's going to be, um, an interesting tool for you hopefully. And
it'll tell you how many times typically or how much in advance that the sale notice needs
to be published. And so you see there that some it's as high as 90 days. Do you see
anything higher than 90?
I don't 120 Indiana. (···3.8s) That's it. I think that's the longest one. Okay, so how long
does the sale have to be published? I will tell you that in Connecticut, what's their
timeframe? (···1.3s) There isn't one. Huh? So you know what? They don't publish it. Let
me tell you about Connecticut. (···1.3s) I've mentored there more than once (···0.7s)
and (···1.2s) their sales, their auctions are held on Saturdays and an attorney conducts
the auction and it's held at the property.
(···0.8s) So (···1.2s) I'm not exaggerating. I had a student check it one time. (···0.5s)
And what they do is they post a big sign at the property. It's like the size of a sheet of
um, flip chart paper and what is that? Like two, two feet by three feet.
It's this huge sign in the front yard that announces when the sale is. So it's not
published, but it is very public. You know, think about it, it's tough enough to go through
foreclosure for these homeowners, let alone for it to be announced to the entire
neighborhood, right? (···0.6s) So my student and I had attended an auction Saturday
morning and it was at the property, it was actually a multi-unit. The tenants were still
there. They came out to, you know, see what was happening with the sale. But then
later we were driving around for dollars and we saw another property with that big sign
in the front yard announcing when the auction was being held.
So public, I, no other state is quite that bad. Occasionally they'll publish, um, or post a
notice on the front door or something like that. It generally is in the newspaper, but a lot
of people don't look in the newspaper, especially now. But that big huge sign in
Connecticut is crazy to me. Um, and then the redemptive period. So you'll see that a lot
of them, um, usually the maximum is a year, but many of your states don't have a
redemptive period, (···1.1s) excuse me.
And so with the redemptive period, you might, if your state has a redemptive period,
(···0.7s) the homeowner might stay in the house longer than the foreclosure auction
allows them to because of that redemptive, right? And we'll talk about that a little bit
more, but is there a redemptive period? Generally the max is going to be 365 days, so a
max of a year.
(···0.9s) And then what type of sale is it? So is it a trustee sale? Those that have deeds
of trust, it often is called a trustee sale. If you look at Connecticut there, it goes through
the court. Um, Delaware is a sheriff sale is Illinois, New Jersey also have sheriff's sales,
believe it or not, in New Jersey, or excuse me, in Chicago. They have three foreclosure
sales a day in Cook County, um, which is in Chicago.
So you'll see that it goes through the court. They'll call it a sheriff sale or trustee sale.
Generally, we kind of refer to them (···0.5s) as foreclosure auctions. (···0.6s) And when
we're looking through the records, other than Connecticut, and I don't know every state,
I've not been to an auction, nor am I familiar with every state's process. But other than
Connecticut that I'm aware of, you typically will attend the foreclosure auctions Monday
to Friday. They're generally during held during business hours.
So if you see that there is an auction being held on a Saturday other than Connecticut, it
might not be (···0.7s) the foreclosure process. Auction, which is what we're talking
about. It may be another type of auction, which we'll talk about. But generally speaking,
these auctions are going to be held Monday through Friday and typically to, they're
going to be held at the courthouse, although not always, but they'll go through the court,
they're called trustee sales (···0.6s) or they're called foreclosure auctions or sheriff
sales.
Sometimes the sheriff sales are actually held at the sheriff's office. Um, so they're held,
held in different places, but that's a general way of how the process is for the different
states. So I want you to see how it does vary by state. And then Bradley, if you'll please
go to (···0.6s) Nolo, N (···1.4s) O L O, which also when you're Googling it, um, students,
it's going to be, um, Nolo, n o l (···0.7s) foreclosure laws by state also.
And I think if you scroll down, Bradley, do we have an option for, there we go. So you
can actually click on the states. You had clicked on Pennsylvania before. You can do
that again. (···10.4s) And so here it tells you, um, (···4.4s) That you'll get the preforeclosure
notices, right?
And that it's public. It says in a foreclosure, you'll get the right to that loss mitigation,
which is basically a workout with the lender participating in a foreclosure conciliation. So
you have the opportunity to try to work with the lender, (···0.8s) get the notice of
foreclosure, receive special protection if you're in the military, get current on the overdue
amounts to stop the sale.
What happens with foreclosures is that once a homeowner gets X amount behind, and
that's depending on how long the lender sets their parameters, but they may say after,
let's say six months that you can't pay just one month and then remain constantly six
months behind. At some point they're going to say, stop. (···0.5s)You have to pay
everything that is owed in order to stop the foreclosure. So somebody might be two or
three months behind and then they could make a monthly payment and the foreclosure
would just continue to get stalled.
But at some point, usually based on a length of time, the lender's going to say, uh, you
owe us everything in order to stop it. You can't continually stay behind, okay? But this'll
tell you exactly how it works for your particular state. And so I would recommend
checking for your state on each of these, um, little guides here. So what else does it say
there, Bradley?
What is pre foreclosure, right? We said basically when anybody misses a payment, um,
fees and then servicing laws and foreclosure protection. So all of that is specific as it
relates to Pennsylvania. (···0.5s) Why don't you go to Illinois? Actually, let's go to, yeah,
let's go to Illinois. (···0.7s) So look, when can foreclosure start? This is pretty detailed.
There was a lot of information there. (···2.1s) Illinois, what do we have in Illinois?
(···1.3s) Summary of Illinois foreclosure laws. (···0.9s) And then you see there's other
tabs there too. Laws and procedures. (···3.7s) The most common type is Judi, um, type
(···0.8s) judicial or non-judicial. So the most common is both. (···0.6s) How much time
you have to respond, your rights and protections, what happens afterwards. That's the
deficiency judgment. We talked about that, right? (···0.8s) And so then, yeah, the
bottom line there, it says, check into the Illinois foreclosure laws and procedures.
So that'll be, go ahead and click on that. Let's see what that says. That'll be more
detailed information for you as well. (···3.1s) Here we go again. So receive a preforeclosure
notice, apply for loss mitigation, which is to work out the loan. Um,
participate in mediation, get notice, and a chance to respond in court military protection.
The same. Um, pay off the loan, redeem the property after sale.
We talked about they may have redemptive rights, right? (···0.6s) And then get any
money after a foreclosure sale. We'll actually talk about that. (···0.7s) So there's a lot of
specific information as it relates to your state. So I would suggest all three of those
sites. And the last one, Bradley, is foreclosure law.org. We'll compare that one (···3.4s)
foreclosure law.org. Very good. Let's click on New Jersey for that one.
(···0.8s) So at the, you can either click on the state or I say if you're geographically
challenged, you can click on the names at the bottom, (···0.7s) not referring that you
were Bradley. (···2.3s) So here we talk about for New Jersey judicial foreclosure, um,
they don't have non judicials, meaning they all go through the court system. They have
a mortgage. The timeline is normally 90 days. They have a right of redemption, and they
also allow for that deficiency judgment.
So like in California, the lender cannot go after the homeowner for that amount of
deficiency. In New Jersey, they can. (···1.0s) So judicial, it says that it goes through the
court process. And then it also says there's, um, more information on New Jersey
foreclosure laws. So I would suggest it truly can vary greatly by state. I mentioned that
(···1.7s) mostly it's state law, but like in Louisiana, Louisiana doesn't have, um,
counties, they have what they call parishes, which is the same thing as a county.
But you know, the rest of the United States is primarily on old English law. But Louisiana
is old French law. So they have parishes instead of counties. And believe it or not, each
parish is conducted like it's its own state. So literally it will vary from one county to the
other. Just like California is different from New Jersey. So literally the counties are
different. Um, so the parishes are different in each parish in New Orleans, or excuse
me, in Louisiana.
Otherwise, like I said, it's primarily gonna be state law. (···0.7s) Okay? (···0.7s) That
gives you an idea. Very important that you research that if you have the opportunity to
speak to an attorney, again, I don't want you to have to pay to get that knowledge. Make
sure though that you are gathering information from a reliable source. So I was at a
foreclosure auction one time. It was in, um, where was I? Ohio. (···0.7s) And the auction
was held in a courtroom (···0.6s) and my student was so intimidated.
And so when I, when we go to the auction together, I'm gonna do the talking, right? I'm
gonna, you know, try to talk to the other investors or what have you. And so we were
sitting, it was kind of like a pew but a row, you know, it wasn't a chair, it was a wooden
pew. We were sitting next to each other and there was a gentleman in front of us who
kind of turned around, you know, and started talking to us. And I said, do you mind if I
ask you a couple questions?
(···0.6s) And I (···0.6s) was, you know, just trying to find out some insight, insight
information on how exactly it would work in that location. And as I started talking to him,
I could feel my student kind of retreating. She was getting like very intimidated by him.
(···0.6s) And I didn't wanna say that he was full of it, but he was (···0.8s) like sharing the
knowledge almost to make himself (···0.8s) seem kind of like a know-it-all. (···0.6s) And,
but my student was getting very intimidated by it and I could just feel it.
And I said, do you mind if ask you a question? How many properties have you bought
here? And he said, oh no, I haven't bid on anything yet. And I could just tell that he was
all talk. And here my student was getting intimidated by him, but I knew that he didn't
necessarily, he may have known what was going on, but they're not always quite so
chatty and quite so helpful. I think this was part of his social hour quite honestly. And
you know, you can go a couple of times. I do recommend that you go, but you certainly,
um, don't have to go every week if you're not gonna be bidding, right?
You just wanna go periodically. But, um, anyway, so that was one of the experiences
that I had at an auction in Ohio. Okay, what do we have next, Bradley? I think think we
have the foreclosure process. (···1.6s) We can go through this, right? (···1.5s) Okay,
good. So the foreclosure process, here's the way it works. (···1.7s) We now know a new
word which is pre foreclosure instead of just, they're not just in foreclosure now, it's at
what stage, right?
So pre-foreclosure, basically when somebody is (···0.6s) behind on their mortgage,
they're technically in pre-foreclosure. And that's what it's called. Now (···1.6s) we'll talk
about marketing and how you can find out. Um, when you hear about a homeowner
who is behind on their mortgage, how do you learn about that? We'll talk about that in
how to find foreclosures, which will be next. But when somebody's behind on a pre, in a
pre foreclosure, (···0.8s) once we're made aware of it, we can start marketing to that
person (···0.9s) and basically the homeowner is behind.
Okay? (···0.7s) And so if they don't make their mortgage payment, the lender's going to
send them a letter that says something along the lines of, I'm sorry, this must have been

an oversight on your part. However, we didn't receive your mortgage payment LA last
month. And they'll attach a fee, a late payment fee or something. (···0.5s) And so then if
they don't pay that, the letters start getting more frequent and more harsh, and then the
phone starts ringing.
And then at some point in time, the (···0.8s) lender is going to take action against the
homeowner. That's when it becomes public. (···0.6s) Prior to that, how do we know that
a homeowner isn't (···0.8s) current on their mortgage? We'll talk about that in, um, the
marketing piece, but in pre-foreclosure it becomes public. Once (···0.8s) the lender
takes action against the homeowner, is that going to be 90 days, 120 days, (···0.6s) 365
days?
It's whenever the lender decides, right? (···0.6s) So they are technically in pre
foreclosure, is the house listed? (···0.6s) Could be. Doesn't have to be. (···0.5s) Is it for
sale by owner? Could be. Doesn't have to be. (···0.7s)Do they have equity? (···0.6s) Is
it worth a hundred and they owe 40,000? Excuse me. Is it upside down on value, which
would be a short sale?
So they owe one 50 and it's worth a hundred, okay? (···1.5s) It may not be listed, it may
not be a for sale by owner. They may have equity, they may not have equity, (···0.6s)
but (···1.3s) they may respond to us from marketing (···0.6s) and that that's how we find
them. So sometimes they're listed, sometimes they're not. (···0.7s) Could be for sale
that the homeowner has taken, you know, proactive action and trying to sell the house
on their own. It can be at many different scenarios, but they are all technically in preforeclosure.
Okay? (···0.5s) Now I mentioned the lender will file paperwork to start the foreclosure
process if the homeowner doesn't contact the lender and try to work something out, if
they don't contact an attorney to file bankruptcy to stall the process, what have you,
then at some point the lender is going to move forward and take the property to auction,
schedule it for auction. Generally they are in, um, public buildings.
I said, you know, it could also be at the house, Massachusetts, it's at the house also,
(···0.5s) most of the time it's gonna be at the county office, although not always.
(···0.5s) I'll talk about how you can find out where they're held. So (···0.8s) if the
homeowner doesn't work out something with the lender, they're going to have an
attorney, um, process it and it gets scheduled for sale at foreclosure auction. (···0.6s)
So at foreclosure auction, generally the minimum bid is what is owed on the property in
Ohio, it's based on the assessed value, but generally speaking, it's going to be what is
owed on the property is where they start the bidding.
(···0.5s) And so at the auction, you're going to have investors like Bradley and either
Bradley buys (···22.3s) an r e o or real estate owned by the bank.
(···0.8s) Now the other piece to that too is that if there is a redemptive, right? (···0.8s)
So if a homeowner has a redemptive, right, the (···1.2s) lender will typically take that
property back (···0.8s) and they don't list it on the r e o, excuse me, list it on the m l Ss
as in r e o (···0.8s) until (···1.8s) the homeowner's redemptive right?
Has expired. So you saw in Alabama, I think they have one year, which is 365 days.
(···0.6s) You can see that the homeowner gets to stay in that property a whole nother
year before the lender's even going to list that on the M l Ss and try to get rid of it.
(···0.7s) And you know, you might think why on earth would they let the homeowner
stay there?
Well, sometimes it's better than a vacant property, right? And so if the utilities were
remaining on, there's less risk for vandalism, right? Or breaking into a property, I can
assure you. And vacant houses, you know, if if it's been broken into nothing good is
happening there, right? And just like when we're driving, we, we can tell that a property
is vacant. Other people know that property is vacant also. So sometimes it is in the
lender's best, um, interest for them to keep the homeowner in the property. (···1.9s)
How long does all of this take?
(···0.8s) Your guess, is as good as mine? Right? Um, it'll largely depend on the process
for your state. That's the quickest that lenders can pursue the foreclosure process
against a homeowner. However, it's still going to be lender dependent and what they're
gonna move at their speed. Um, you know, but again, (···0.6s) it's largely gonna be due
to volume too. How quickly can things be processed? So in Florida it's the judicial
(···0.6s) process going through the court.
How quickly can that lender get a court date and be able to pass things through quickly
enough? So generally speaking, the judicial process does take a little bit longer.
(···0.9s) And the, um, non non-judicial, which are generally trustee sales, you have a
little bit more of a timeframe that they can go quicker, but judicial generally takes longer.
So pre-foreclosure, they're behind on their mortgage. Is it listed, is it not?
Is it for sale by owner? Is it not? Do they have equity? Do they have no equity? (···0.7s)
Did they respond to our marketing? And that's how we learned about it. Um, so that's
going to be pre-foreclosure. The lender will at some point take action against them.
That's when it becomes public. (···1.0s) If the homeowner doesn't fix it by working
something out with the lender or selling it on their own, doing something, (···0.6s) then it
will go to auction. Either Bradley or investor buys it or the lender takes it back.
(···0.8s) If there are no redemptive rights, they'll list it on the r e o when it's up to the
lender. Right? If there are redemptive rights, then you're going to see that the property
typically does not get listed (···0.7s) until the redemptive rights have expired, and that's
when it gets put on the auction or on the m l s. (···0.9s) Okay. (···0.5s) I think we're
good there, Bradley. And when we come back we'll talk about finding foreclosures and
also finding the auctions.
(···0.8s) We good? (···0.8s) Perfect. (···2.1s)
(···3.0s) Welcome back everybody. We're gonna get into finding foreclosures and
finding the auctions. (···0.7s) So I talked about through the process, at some point in
time, the (···0.7s) lender or an attorney on behalf of the lender is going to take formal
action (···1.2s) to proceed and foreclose on that homeowner. That's when the
foreclosure becomes public, okay? And so our second bullet under foreclosure legal
notices how we can find them.
But prior to that notice being filed, how are we going to find somebody who is in preforeclosure?
(···0.9s) Well, the answer is marketing. (···0.8s) If you were to have signs,
we call them bandit signs. If you were to have bandit signs up that said behind on
payments or facing foreclosure call today and your phone number, it's marketing to get
those people to come to you. (···0.5s) Or if you were to look through other ways of
finding deals.
So let's say that Bradley and I were driving for dollars and we see, you know, this is a
kind of working class neighborhood houses are, you know, fairly well maintained, and
then all of a sudden we see this house that you can tell is the ugliest one on the block,
the ugly duckling. Well, that might be that they can't afford to keep up their house or
they know they're going to lose it because of foreclosure, so they're not maintaining it.
So it is some type of marketing effort, whether signs and the homeowner comes to you
or you do some other marketing, um, tactic to send to them that they're going to contact
you from that.
So (···0.6s) prior to the notice being filed, that's when it becomes public. It's important to
know that there are other ways of marketing for that homeowner to come to you. Okay?
(···0.8s) When the legal notice gets filed or posted or however it happens, (···0.5s) you
need to understand that you have competition in that arena.
So if Bradley and I are driving for dollars today, chances are there aren't, you know, a
hundred other people that are driving for dollars in that same neighborhood today,
okay? However, with foreclosures, once that notice gets filed, you aren't the only one
who knows about it. And so when that notice gets filed, it becomes public and
everybody else knows about it. So it's really important as it relates to foreclosures that
you (···0.7s) have a timely response.
(···0.5s) And that's because if you wait three weeks, well they might have already gotten
letters or they might have already, you know, had people try to call them or something
along those lines. So more so than in other strategies. When a public notice (···1.9s)
alerts people to a foreclosure case, then it's important for you to understand that you
need to move quickly through that.
The same would apply like in probate. Once a case gets filed and a case gets started,
there's more competition. So I need you to understand that you do have to act quickly
and it's better to do it. Be one of the first ones to get a jump on things, okay? If it's a
month or two later, they've already gotten a lot of information from people and that's,
you're just gonna get caught up in the masses. Okay? So prior to the notice being fi
being filed, you're going to have to take some sort of action signs driving, you know, it
could be that you market to people who are getting divorced because you know,
nowadays there's two incomes and they that might necessitate a sale.
So before they, you know, get into trouble with payments, (···0.8s) you know, then they
end up in foreclosure. It's just different types of marketing. Okay? (···0.7s) So once a
legal notice gets filed, you can see it typically in a newspaper (···1.8s) or it may be
posted at the courthouse. I'll see this a lot at the courthouse, like in um, Washington
State.
They have big fat binder clips and it's (···0.5s) the numbers one through 31 up on the
side entrance. When you walk into one of the counties, that's actually when the auctions
are being held, but it's the paperwork that gets posted there, so you get to see it. So the
filings are generally going to be at the county (···1.0s) and they will often get published
in the newspaper. (···0.6s) And sometimes the sales will obviously get posted in the
newspaper as well.
If you are looking, let's say that you're in Miami and you decide to look up, so legal
notices or public notices, usually it's legal notices are published prior to the classifieds.
So number one, not many people get the newspaper other than my 91 year old mother,
right? But the legal notices are the part that you've never looked at before. So it wasn't
classified, it wasn't jobs, it wasn't cars, it was the section that we never even considered
looking at. But let's say that you pick up the Miami Herald and you look at Thursday's
newspaper and you say, Catherine was wrong.
Nothing's posted here about foreclosure auctions. (···0.5s) Well, (···0.6s) it could be that
it's a different day. Maybe they only get posted on Tuesdays, (···0.6s) or it could be a
different note, a newspaper. So if it's a large enough city, then it could be posted in a
legal newspaper. And usually those are much more expensive, by the way, than the
general, um, public newspaper. But if you can't find it in the newspaper, it may be that
there is a legal newspaper that they're published in.
But I'll, um, Riley and I are gonna show you ways that you can look up, um, how to find
those auctions as well. But the legal notices often will get published or they're posted.
(···0.7s) You also can search the county records for those particular notices that have
gotten filed. Again, keeping in mind that the dates are important, you wanna make sure
that you're one of the first people that will have contact with that homeowner. (···1.7s)
How else can you find them?
Okay, title companies or closing attorneys, whichever one it is that you use in your area.
They obviously look at a lot of different property records. So they could search for Liz
Pendens, (···0.5s) that's the litigation pending that gets filed against real property or the
notice of default, right? They could search records for you and give you a list they used
to give you, um, labels and such. Now it's more of a spreadsheet that they would share
with you.
(···0.6s) What if you wanted to target people that had hadn't paid their property taxes?
You might say, well those people, if they can't afford their taxes, they might not be able
to afford their mortgage. So maybe I wanna market to those people. Well, they might be
able to search the records for you of who hasn't paid their property taxes, they're behind
on their taxes, (···0.6s) they could search for other liens. Are there properties that have i
r s liens (···0.5s) or it could be a mechanics lien, possibly even child support.
So other types of liens (···0.5s) and then property information. So let's say that (···1.1s)
we have a market correction (···1.0s) and you want to work short sales. (···0.6s) And so
you ask a title company to search, you search for you properties that have two
mortgages. (···0.6s) So if we've had a market correction and some of the prices are
down, the likelihood of somebody having two mortgages and being upside down on
value would be greater than if they just had one mortgage.
So you might ask the title company or closing attorney to (···0.6s) search records based
on some particular criteria as it relates to the property. So could be two loans, could be
other liens, something along those lines. But they have access to those records (···1.1s)
brokers. There's three types of brokers that might be able to also help you find
foreclosures. So the first one is a real estate broker.
Could be a real estate agent, but let's say that a homeowner knows that they can't
afford their mortgage and they might be proactive. And so they might contact a real
estate agent to list their property because they know they have to sell since they can't
afford to stay there any longer. (···0.6s) So a real estate agent might be able to share
that information with you. (···0.6s) Mortgage brokers, if a homeowner couldn't afford
their mortgage, they might contact the mortgage broker to refinance, right? (···0.6s) And
so the problem is, if they can't afford their mortgage and they call the mortgage broker,
(···0.8s) it's already too late.
Because if they don't have income or there's some sort of issue, they're not going to be
able to refinance with another company. They might be able to refinance or change the
terms of their current loan, (···0.7s) but a mortgage broker might know that somebody is
facing foreclosure. (···0.5s) And then insurance people, insurance agencies, if
somebody isn't paying their insurance, I want their homeowner's insurance.
I once, um, forgot (···0.7s) in the beginning when I started, (···0.8s) I was crazy kind of
still a little crazy, but (···0.7s) I didn't always escrow all of my payments. So normally,
you know, when you make your mortgage payment, it's principal interest, taxes, and
insurance, all of those get escrowed for you. Well, sometimes on investment loans you
have the option to pay it yourself or to have it escrowed.
And so when I started I said, oh, I'll just pay it, you know, it would be easier. I'll get, you
know, credit card points or whatever, you know, and you have to pay the year's
insurance upfront anyway, so I just kind of said, well, I'm paying it upfront, I don't need
to escrow for it. Well, that becomes very cumbersome because with your homeowner's
insurance, they send you letters that'll say (···0.5s) it's coming due in 60 days, then it's
30 days and you're gonna be canceled and then a reinstatement because they receive
payment.
The other thing about insurance is it didn't always have the property address. It would
have my policy number. So I had to look up which property it was. It was a nightmare.
Anyway, I made a mistake and I missed paying my insurance. And my insurance
company called me to tell me that my insurance had lapsed. Fortunately I had a good
relationship with them and they went to bat for me and they reinstated because if you
have a gap in insurance, your rates go up. (···0.7s) So they were able to say that it was
my fault and um, it wouldn't happen again.
But they negotiated on my behalf to be able to reinstate my insurance without, um, any
sort of penalty. So insurance companies are notified when insurance isn't paid, is the
moral of that story. (···1.2s) Online county information. Bradley and I are gonna show
you how to look up on Netra online. We're not gonna do it yet, but we're gonna show
you how to access information from the counties so that you can gather this information
as it relates to foreclosures.
So years ago (···0.8s) there was a mandate, I forget what year it was, where most of the
counties were supposed to be online, but let me tell you, that is such an expensive
process for a company that is, you know, a county that is not online for them to have to
convert everything. It takes a lot of time, but it's extremely expensive. And so I've only
ever been to two places and it was within the last 10 years probably. One was in
Western Pennsylvania, Bradley Bradley's from Pennsylvania, Western Pennsylvania,
and I forget now (···0.8s)if it was Pittsburgh, I think it was outside of Pittsburgh, but they
did not have the information online.
And then it was in West Virginia was another, um, place where they did not have the
information online. (···0.6s) So it used to be that (···1.1s) if you went to the county, you
could see the information. Those counties that I'm talking about literally had information
on cards and books. It wasn't online in any, um, capacity.
Nowadays, you're going to be able from the comfort of your home to be able to look up
a lot of these records. And sometimes you may be able to look up a record and see that
a Liz Penance has been filed (···0.8s) a notice of foreclosure, but you might not be able
to see that document. Well, I can tell you in my county, if you open an account and
register, boom, all of a sudden you can see the actual documents. So (···0.5s) if you go
in just as a guest, you might not be able to access that information.
So don't say, oh, my county doesn't have it. You have to go into the county check
because you might be able to access it. Some counties too are charging you either an
annual fee or a monthly fee, something like that. I would tell you that more are free than
used to be. However, you are gonna have to pay and if you have to pay, you have to
pay. It's not gonna be 500 a month, it'll be more like 25 or $50 a month, something
along those lines. (···1.6s) But you if at all possible want to be able to access that data
online without having to go into the county.
Now, (···0.9s) if your county is not online and you have to go into the county office to be
able to research that paperwork, it's a good and bad news type thing. The good news is
you're gonna have less competition because not everyone has the time to be able to go
do that, right? That they don't have the time to be able to go to the county. The bad
news is you have to go to the county and it takes more time.
So it's a good news, bad news type of situation. However, I believe most of you will find
that you are able to access that information online. (···0.5s) And again, you wanna
make sure that you're one of the first because the easier access it is, the more
important it is that you get your marketing to them sooner rather than later. Okay? So
we'll tell you how to find that. Um, county information if you don't already know. (···0.6s)
And then when you're finding foreclosures, there are third party companies out there
that will put data together for you.
So there used to be somebody in Florida, I don't remember his name, um, but at the
Fort Lauderdale (···0.7s) foreclosure auction, he used to wear a red shirt with white
lettering. And one of the first times that I went to the auction there, you know, if you see
that people have information. So if you're walking around (···0.9s) and everybody kind
of has, you know, something similar in their hands, now be careful leaning over
somebody's shoulder at a foreclosure auction.
But if you can kind of tell, you know what, Bradley has something with that spiral binder.
Oh, Sally over there, she has something that looks similar. You can by all means ask
them and say, Hey Bradley, do you mind if I ask or we wouldn't say your name. Excuse
me, sir, would you mind, do you mind if I ask where you got that information? Oh yeah,
Harry, over there in the red shirt with the, the white lettering. He provides all this
information for all of us (···0.5s) and you have to pay for it. But it's all put together for
you. Keep in mind too, whenever you get that information, everyone else is getting it at
the same time.
(···0.8s) So the last time I saw that was in Long Island (···0.6s) and why I remember
this, I don't know, but the gentleman that I asked told me that the website was li for Long
Island profiles.com. And he showed it to me and he said, it's the source that everybody
uses. So it probably was a monthly subscription. (···0.7s) So there are third party
companies, usually they're present at the auction. (···0.6s) The best ones I've ever seen
were in Washington State (···0.6s) and there's this third party company.
They do it for many of the counties. And so in Washington State, in each county, the
auctions are held Friday morning (···0.7s) and there are two auction companies that
show up to the auction (···0.7s) in Washington State. And they put together all of this
data. They give you comparable sales information. If the property's ever been listed,
they'll show you pictures. Anything that they, any information on that property that they
can provide you, they will do that.
Well, this I think is the coolest thing ever. And if I mentor again in Washington State, I
would actually try to attend this. (···0.7s) I mentioned that the auctions are held Friday
morning. (···0.5s) This company that provides all of this data (···0.6s) has Thursday
evening meetings on what properties are going for sale up for auction on Friday
morning. And they evaluate all of them and try to determine what people's, you know,
highest offer should be.
If you can't attend the auction, they'll attend and bid on your behalf. It's the most
comprehensive third party company for foreclosures that I've ever seen. Typically, it's
just the data, but they literally are trying to educate people. I don't know their payment
system. If you get a deal and they bid on your behalf, I don't know exactly how it works.
Um, they might even have hard money access, you know, that they're a full service
provider. Anyway, that's the best one that I've ever seen.
In, um, Orlando, Florida, there used to be a company, and I don't remember the name
of that company either, but I remembered the initials, which was i r s. And so there was
a third party company that also used to gather that data. So typically if you attend the
auction, (···0.5s) they, if, if there's a third party company, they actually will often be at
the auction. You know, obviously trying to get additional subscribers to their service. So
you can get it from third party companies. They're also websites. Um, we're not gonna
go to them specifically, but foreclosures.com or foreclosures daily.com Realty track.
Sometimes people will even go to Zillow. Um, you know, there are different websites
that you can go to. I will tell you (···0.7s) ask, if you go to the auction, ask how you can
get the data on those properties, because sometimes the county may even produce it or
you might find that there's a particular website, like in Long Island, you know, it was Ally
profiles. So there might be (···1.1s) websites that are better for particular areas.
So if you say, oh, Zillow's good in my area, Bradley might say, oh, it's, it's not very
reliable in my area as it relates to foreclosures. So oftentimes regionally or by certain
areas, there'll be a website that is preferred over others. (···2.0s) Another thing that
we're going to show you is Prop Stream, which is an online tool. Bradley, how would
you describe your on mute, by the way? How would you describe Prop Stream (···1.0s)
to a student (···1.2s) soft Software?
The the cool thing with Prop Stream is it's a (···0.6s) just a place that in my opinion,
brings together a lot of data. It's a good way of putting it. And what I like about Prop
Stream is, is really that, uh, again, this is something that you, you're gonna have to pay
a fee for. Uh, however, it's collapsing timeframes. And so, you know, (···0.7s) as new
investors out there, we want to give you ways to do this business without spending a
boatload of money.
We also want to give you ways to do this business at a higher level. And as you start to
do more deals than spending money to, to increase your deals is obviously gonna make
more sense. So, uh, but yeah, prop Stream is a, is a great resource and it just brings
together a lot of county data, uh, websites. Uh, so you could look up properties in
Florida, but it's also gonna give you the, the tax information it's gonna give you, uh, if
there was a mortgage recorded, it's gonna tell you when that mortgage rec is, was
recorded.
And then it's also gonna have a, an estimated, uh, payoff 'cause that is still recorded on
that, that deeded there. So (···1.5s) you can find the owners then of the properties, their
mailing address, uh, that sort of thing. 'cause a lot of times we will see, particularly in
Florida, uh, out-of-state owners. So, uh, we may look at properties that are here. We
wanna make offers on 'em, but we need to be sending our mailers or our advertising
whatever, to uh, where the homeowner lives up north.
So they may have a, a permanent residence up there. They use something in Florida as
a secondary residence. But again, that prop stream will, will show you all that different
information and we'll go into that here shortly Yep. And kind of show that as well. But
that's a good way of saying it, is it gathers data from all different places and puts it
there. So I'm not gonna tell you that you can't get the same information elsewhere, but it
is kind of all put together for you. And so (···0.6s) mostly they're getting their data from
the counties.
So it's the same data, but they also are adding other pieces in or something along those
lines. I would, you know, tell you just to confirm it with your particular area. And one
thing when we get into it, the mortgage data I found isn't always a hundred percent
accurate, but it is what they have access to. So it's not that the prop stream, oh, prop
stream's data is wrong. No, they're getting it from a resource like the county. So it's the
data in or, and the data out. So it's not a prop stream issue, it's a data issue that's
beyond their control.
I will tell you, um, and I'm sure there are other services like Prop Stream. Prop Stream is
just the one that I know the most and I've used it for a very long time. They update it
frequently. The other thing that I've encountered is I've, um, tried to research properties
before and the address wasn't there, like it didn't exist. (···0.6s) And I called prop stream
and they said, oh, if you ever, 'cause I thought I was doing something wrong. You know
what, why can't I find it? And they said, oh no, it's not actually that. Um, but if the
property isn't there, give us the address and we'll do the research and add it to the
system.
So if they can even one off get that data for you. So I've had very good luck with their
customer service as well. I'm not selling you prop stream, but I just want you to know
that I have had good experiences with it and there might be other services out there that
are similar. I also wanna point out if your county offices charge you for (···0.7s) access
to that data, you might find that prop stream is a way to go rather than the county
because maybe it's giving you more data and it's not that much more since you have to
pay anyway.
(···0.6s) So, um, we'll give you an example and walk you through prop stream a little bit.
It's kind of fun. It can do a lot of different things. So I'll show you several pieces to it.
(···0.6s) And then how do we find the auctions? So I told you you're likely not going to
be buying from the auction as one of your first foreclosures, however I really want you to
attend. You see, Bradley was interested, even though he wasn't going to bid, he
attended an auction.
So obviously attorneys will generally know, (···0.6s) realtors will often know when the
auctions are being held. (···0.6s) Trustees. So trustees are actually (···0.8s) people who
are responsible for conducting the auction on behalf of the lender. So there are trustee
companies that are basically assisting in the trust deeded and they will conduct the
auction. That's usually going to be non-judicial, where it's spelled out in the mortgage or
the deeded of trust information, how the foreclosure is going to be processed.
And a trustee generally will handle that part of the auction. (···1.7s) Oftentimes it's just
going to be a county employee or a sheriff, but occasionally there are professional
auctioneers who (···0.8s) are responsible for conducting the foreclosure auctions. So
normally when you go to an auction, they'll say, you know, property 1, 2, 3, 4, 5, 6,
opening bid of 110,000, do I have any other bids?
(···0.8s) And then Bradley will bid 110,100, somebody else 110,200. But it's just, okay, a
hundred thousand 200, do I have any more bids? It's as flat as I'm making it sound.
(···0.5s) But when it's a professional auctioneer, I have 100,000, 100 and they, they
really get into it and it's a much more energetic, but I will say intimidating process as
well. Um, so occasionally there are professional auctioneers that will auction off a
property.
And I want you to understand when we're talking about auctions, we are talking about
as part of the foreclosure process. So I'm gonna show you a website that, remember we
talked about the homeowner being behind the lender files. A notice if the homeowner
doesn't fix it or sell it on their own, it goes to auction. That's part of the foreclosure
process. (···0.5s) You may discover other auctions that are after that process, which are
r e o auctions.
(···1.4s) So one of the ways, as I mentioned, if they're held on a Saturday, that could be
a clue, but it doesn't apply in Connecticut. But typically these foreclosure auctions take
place Monday to Friday (···0.7s) and (···0.6s) usually they're going to be at the county
offices, although not always I've attended them. I mentioned to you at a, in a courtroom,
(···0.6s) even in my county, um, in like a period of just a few years, they held it in three
different places.
Used to be on the courthouse steps, then it was upstairs by where the civil, um, cases
were filed. Then it went into a courtroom. I've been to title companies. Um, the
courthouse steps is very common. I have also been in parking lots, um, attorney's
offices. Obviously I told you two at the property itself, but the county offices will often
know that the auctions are held there. Even if it goes through a trustee, it (···0.6s) still
may take place at the county office.
So even if it doesn't go through the four, um, the court system, (···0.8s) the, it's
generally held at the county office in Denver County, Colorado. There is, um, their

auctions are held at the county office, but their trustee sales and the county doesn't
conduct them, but they even give training on how the foreclosure auctions work. So
they're held at the county even though they're not conducted by the county.
And typically too, what I will do is I will ask, when you go through security, they will
almost always know where the auctions are held and they'll say, you know, what day it
is, or they're always right over here under that tree or, you know, in the breezeway, they
almost always know because it's a congregation of people. (···0.6s) And, um, but so the
county offices will often know. And then Bradley and I are going to show you on a
website called public notice ads.com (···0.5s) that you can research basically the
publications and that's in the, um, public notice or the legal notice of where the auctions
are going to be held.
And we'll show you some examples of that. Bradley, should we take a break here and
then we'll come back and go online? That's probably the best way. Okay, so don't go
far, you guys, we're gonna come back and actually go online in our next segment. So
we'll see you in a minute. (···2.5s)
(···2.8s) Welcome back everybody. We're gonna get into some exciting stuff. I love
going online and being able to share new things with you if you're not familiar with it.
And all the information that's out there is really astounding. So the first website that we
wanna go to is called Net R (···0.5s) Online or Nron Line. And Bradley already picked it,
uh, pulled it up for us. And if you see at the top there in that bar, it says Nron Line
Environmental Data. We're gonna click on public records online.
(···3.4s) And the purpose of this is to let you know what county offices are available for
you in your particular area. So let, (···20.1s) Okay everybody, sorry about that.
We had a little technical glitch, but we're back to our map. And Bradley's gonna click on
Florida for us. If you don't know where your state is, again, underneath, it's spelled for
you. (···0.6s) And here we are going to click on Broward County, which is where Fort
Lauderdale is. So Bradley just clicked on Broward (···1.1s) and scrolling down a bit. So
we see that they have revenue collection, (···0.6s) and there's the phone number for
that department.
The piece that I want you to see is that it says online, go to data online. Don't click it yet,
please, Bradley. But that is a link to go to the revenue collection. (···0.5s) And so
(···0.5s) once you get to the revenue collection site, and we will click on one of these,
from that point on, you'll just go to that site, okay? So every time you wanna go to your
county site, you don't have to go to net R online, click on your state, then the county.
Just know that it's a, a way for us to find those particular websites. Obviously you can
Google it nowadays too, but this'll take you directly there. And if you're Googling it and
don't find information, I can also explain to you why that might be slightly different.
Okay? So we would see that there's a website for revenue collection, property
appraiser. Gee, that sounds intriguing to us, right? We're doing real estate, so that's
dealing with properties that's gonna be important to us.
Then we have the recorder or the clerk. That's also where um, records are when we do
a title search, we'll have to look in those types of records as well as where the
documents get recorded. And then historic aerials is not something we're very much
interested in. (···0.6s) Sometimes you will see here on (···1.0s) the, on the third column
under online where it will say, um, subscription only, or it'll say website only. If it says
subscription, that's one of those services that you have to pay for.
Or if it says website only, the records aren't available online. But as I said, most of them
are available online. And this is the only reason that I'm sharing this website with you.
There's things here I think you can pay for, rep reports that you can order and what
have you. That's not at all what we're looking at. Our purpose here is simply to find out
what websites are available for your particular county once we have those websites.
You don't need net R online unless you're going to another, um, county that you're
gonna do work in elsewhere. (···0.7s) So for this one, what I'd like to do then please,
Bradley, is let's go to the appraiser. So Broward Property Appraiser is the second one.
He's gonna click on that link, which should take us to bcpa.net, (···1.3s) which stands
for Broward County Property Appraiser. (···0.8s) And (···0.8s) typically then what the
county (···0.5s) assessor, sometimes it'll be appraiser.
What this website is going to give you is a lot of information about properties. (···0.6s)
And so I'm gonna show you specifically what you can, what information is available
here. All of the sites are slightly different, but generally speaking, they're going to be
relatively similar. So if we had a student right now told me that they lived in Kansas in
whatever county, and we went to that website, chances are I'd be able to fumble my
way through because they're all relatively sim similar, okay?
So (···0.5s) you typically can search by name, (···0.9s) you can search by address, you
can search by parcel number, sometimes subdivision, there's all different ways. What
you primarily are going to use, most likely will be the property address or the name
(···0.6s) if you're searching by name. So let's say that, um, Catherine, (···0.5s) I don't
own a property in Broward County, so I'm not there, but let's say that you were going to
search by my name.
You have to make sure that you do it the way that they say. So it might be Catherine
Space Butler, it might be Butler comma Space, Katherine, or, oh, I don't know how
Katherine spells her name. So maybe you just put in K A (···0.8s) T H and not the rest
of my spelling. Okay? So generally speaking, you may have to play with some of these
ways to get in, whether it be by name. So if you, if you know that your brother Mike has
a property and you look up Mike Butler, well it's Mike Gold, right?
So you have to understand, oh, (···1.1s) he doesn't actually own that property. Yes, he
does. It's just listed under his real name, not as the name that you know him. So names
be very careful with that. The other thing, if you are putting in an address, be careful
with that too. So for instance, if it is 1 2 1 2 3 90 fifth Street, okay, 1, 2, 3. (···0.9s) Is it
95? Is it 95 T Street?
If you put in (···6.6s) S T R E E T and it's abbreviated in the county records as st it won't
come up. Um, you'll see that in Prop stream where they do use that. Th let's say you
have a property 1, 2, 3 First Avenue, is it F I R S T? Is it (···0.7s) one Ss t you know,
how is it spelled out? So be very careful with that.
You'll learn your system and if I remember correctly, it must not be Broward. I guess
they've changed it. Broward County, I believe used to have, and Bradley, you might
know this, I don't know if you've worked much in Broward, but it would have an input
field of the house number. Then you would have to tab over to the direction like
northwest, southwest east, then you entered what the street name was and then there
was the, um, street, whether it was Street, avenue, lane, what have you, and then
sometimes another direction and then a unit number.
It was so complicated, just put in the address for goodness sakes. So some will be
easier than others, but you'll learn your system and you'll be able to navigate it very
quickly. So we're gonna put in an address, please, Bradley of 1 3 5 7 (···1.5s)
Southwest, (···2.8s) 1 5 1 (···3.3s) way. So see how this one, it's basically called a
predictor where it will start putting information in based on, um, the data that you're
putting in.
It'll give you choices then. So this one, if you'll did you click enter or search? (···2.6s)
Okay, so this is the property. If you'll scroll up a little bit. So that is a picture of the
property. Be careful. 'cause sometimes it is old. When is that date? Oh, 2020. (···1.1s)
Wow, that's interesting. You know what too, you guys, this is off topic, but I also just saw
if you've seen in Google Maps, have you noticed now too that sometimes they'll give
you a picture of the property that you're headed to?
Bradley, have you seen that? (···1.4s) Isn't that, it's weird they're not doing it
everywhere. The first time I saw it, I was like, oh, let me put my address in it. Didn't do it
to mine, but, so they're only doing it in some places, which is kind of interesting. (···0.6s)
Okay, so what is this information here that is going to give us, so we're looking at the tax
year of 2021. It is important for us to find out when we're bidding on a property at
auction, or even if we're negotiating with somebody, all their taxes paid.
But here is the property owners and they obviously own it because the address is the
same. (···0.8s) And if the mailing address was different than the physical address, it
would basically be non-owner occupied. It could be an investor. But what happens a lot
in Florida is we have a lot of people who come in from colder states in the winter. So
you may see that somebody owns out of state, but they're not actually an investor.
They have a second home in Florida that they winter at. So that's not a sure guide as to
whether or not, um, if the address doesn't match, it's not a sure way to know that it's an
investor. If it's in the name of an L L C, that's likely a give. But if the address varies, it
doesn't mean that they are an investor. But obviously if you're marketing to them, you
wanna market to the mailing address. And the reason that the address may be different
for mailing address, it's where the tax notice is sent.
So where does the owner receive their mail effectively? (···0.8s) And then it tells you the
neighborhood, single family, um, millage has to do with the tax rate. It's what the
millage, um, is relative to property taxes. So it gives you the square footage. Um, here it
includes a garage, I'm guessing why that is different. And then the under air square
footage. And it says effective year, which is the first year that it was on the property tax
records.
So that's what we're looking at is the property appraiser. So it was first on the records in
1989, the house at least started getting built in 1988 (···1.2s) units, bed and bath. So
Bradley, that looks like a one to me. Is that what that says? Oh, it's a one unit, but the
beds and baths are blank. (···0.7s) So I wanna give you an example. You'll, I don't,
you'll still encounter this not as much as you used to, but in Miami you found it was
rampant that they did this a lot.
So I'm go to look at this property and meet with the homeowner and I see that it is a
(···1.4s) three bedroom, two bath house. (···0.9s) And when I look it up on the records, I
see that it says it's a two bedroom, one bath. Well, I, I saw it, I know it's a three
bedroom, two bath. So therefore that's what I'm buying is a three bedroom, two bath.
Not necessarily because (···0.9s) if they didn't pull permits or it didn't get recorded
properly, an appraiser can only give you the value of what it legally is.
(···0.8s) So if there was an addition put on this house of a master bath, uh, excuse me,
a master bedroom with a bath that now changed that to one, two, A three, two, if the
county doesn't recognize that (···0.8s) the appraiser can't either, (···0.7s) and so it will
only be valued as a two bedroom, one bath. (···0.6s) So you wanna make sure there
that that record matches.
Um, you might see this where a garage is converted or (···0.7s) what happened a lot in
Florida was like the screen porch got converted to formal living, not necessarily formal,
but real living space. And so if that didn't go through the county and get permitted
properly, an appraiser can't give you that value. And you may say, yeah, but you know,
the space is there and I'm getting advantage. I don't, I just don't have to pay for it. Well,
that might not be to your advantage because if somebody comes through like code
enforcement or if somebody reports you or they find out that you have this extra space,
then they could make you put it back to its original condition.
So even if you have a concrete block, um, addition on the back of your house, they may
make you convert it back to a screen porch if that's what it was. And where you run into
trouble, you might think, oh, you know, code enforcement, they just want building
permits, they just want that revenue.
Yeah, of course they do. That's part of it. However, (···0.8s) it's also for construction
safety. You know, if, if this house is having a new roof put on it, I wanna make sure that
that roof is on their good so that the next hurricane, it doesn't land on the owner or the
next door neighbor's house. So some of it is building and safety codes as well. Part of it
is revenue, but (···0.6s) oftentimes there is permit data available (···0.6s) on the
assessor's site. And so like let's say you were looking at this house and you wanted to
know how (···0.7s) old the roof was.
Well if it has permit data, you can look it up. Um, sometimes too you'll see, (···0.6s) oh,
it was a carport and they enclosed the garage, but that was done in 1993, whatever it is.
Um, so just compare the records. Be careful calling to check on something and alerting
them that hey, this really is a three bedroom, two bath. You know, be careful of
something like that. You don't wanna blow the horn on yourself or somebody else.
(···1.4s) But worst case scenario is that you have to put it back to its original condition.
Or let's say it was a screened in, um, not a, it was a screened in patio converted to, you
know, an enclosed concrete block (···0.7s) structure. They might make you take out the
drywall so that they can look at how the electric was run, run or the plumbing. So they're
gonna make you at least demo a part of it. Um, you know, people, people are crazy and
they, you know, will do things and you might say, well, it's, it's okay for me or it's okay
for now.
Keep in mind for resale, that's not gonna be okay with everybody. I wouldn't buy a
property like that. Um, because I don't want that problem in the future. You know, if and
when I decide to sell and our plans may change, you know, oh, I'm gonna have this
forever, forever, often changes. Okay, so there's the legal description. Scroll down a
little bit for me please, (···0.9s) Bradley, owner alert, I don't know what that means. Um,
okay, so here's the assessment.
(···0.5s) The assessment is basically for tax purposes only and it's really not what the
value is. So here, the assessed value, according to the property appraiser for tax
purposes, the land is valued at 42,580 and the building is valued at 359,000. So a total
market value of 4 0 2. (···0.7s) So in this case, that's typically what you're going to see
is that the land is a smaller portion, the house is a bigger portion living on the beach, it's
inverted.
My house is worth a dollar and the sand that I sit on is worth a little bit more. So it's the
opposite. But generally you're going to see that the land is a lesser value and the
building (···0.6s) is higher. But please (···1.6s) not really mean (···0.7s) the value of the
property according to the market. It generally is going to be low. The value here is for
property taxes only.
In some areas you may find that the value is in fact accurate, but most of the time you
will find that it is not true market value. And you will also see that real market value is
higher. (···0.6s) And the reason for that is, I'm gonna use easy numbers, but let's say
the county needs a million dollars to run the county, you know, fire and um, schools and
whatever else our property taxes go for. Okay? So if they need a million dollars, they
can assess your property value at let's say 200 (···0.7s) at this rate, (···0.6s) or they
could assess it at one 70 and a little bit higher rate.
At the end of the day, they need their million dollars, right? But if they assess those
properties at one 70 rather than 200 less people are going to object to their property
taxes because it's based off a lower value. To me, it's all garbage because at the end of
the day, they need their million dollars so they can value your property high and your,
it's called your millage rate, your millage rate lower or they can value your property
lower and your millage rate higher.
That way they get less people who can test their taxes. Bradley, have you ever
contested taxes, property taxes on a property? (···1.7s) Not yet. (···1.9s) Okay. I have
and I've won pretty much every time I have. Um, so it is something you can do. I will tell
you in Florida anyway, the value is listed as of January one.
So in oh eight, um, our property values like (···1.3s) fell off the cliff in the summer of oh
eight. And I said to myself, you know, I'm gonna challenge every single one of my
property taxes because I know they're gonna be too high. (···0.7s) And I started to
challenge them and that's when I found out that it was the value as of January one,
which our values fell a lot that year, but specifically in the summer and our property
taxes, um, notices come out like in October.
(···0.5s) And the value as of January one wasn't that wrong. It was (···0.7s) valued at
(···0.6s) significantly less by the time I had to pay my property taxes, but not at the time
that the county valued it. So sometimes a sale will, um, will initiate a new value on a
property. Sometimes the county will go through and reevaluate all properties, but here's
a big problem when you (···0.6s) are buying a property.
So this property (···1.2s) will go down, so don't move anything yet Bradley, but I want
you guys to see the property assessment is at the top. The next blue tab down says
exemptions. And then the next one says the sales history. So this property has been
owned, I think it's 1988 there, that they bought this property for 113,000. So what
happens here, and I'm sharing this with you, so you understand from a property tax
perspective, some states have what are called homestead exemptions.
So let's go back up to the first line where I told you 2021, the land and the building
value. So that house for tax purposes is valued at 402,000. Look, what a joke that is
Bradley. The property value is less in 21 than 20 (···1.3s) in Fort Lauderdale. (···0.7s)
That is so crazy. That just goes to show you that it's not always accurate because it
probably, I know it went up more than 10% probably that year anyway.
But if you see the next column which says the assessed or s o h happens to stand,
(···1.1s) stand for save our homes in Florida, we have what's called a homestead act.
And so if you live in the property, you pay a lower portion of property taxes. We have
exemptions. And so (···0.9s) the other thing that s o H is for, uh, Bradley, I don't know if
you even know this, but it's in, (···1.2s) it's only temporary.
I don't know when it's set to expire, but it's for homeowners. And it basically means that
property taxes can only increase a certain amount per year. It's only given to
homeowners, right? They don't care about us as investors. But so basically for tax
purposes, (···0.8s) this homeowner is only being taxed at a value of 190% or $190,000
(···0.9s) when the value for tax purposes is 402. And if we look at this, (···0.6s) you can
see what the cap is.
It went from 180 3 to 180 7 to one 90. So I don't know if it's 3% or two and a half,
whatever it is. But if you were to look at this property and you say, oh, they they're
paying $3,238, (···1.3s) well (···1.2s) that's not what you would pay. So you need to find
out from the county if you purchase at X amount what your property taxes would be.
You cannot go off of what the prior owner has been paying, especially if that
homeowner has owned for a long time.
(···1.8s) So that's, I mean, literally the tax would be double or more. (···0.7s) That's a
big savings. (···0.6s) Okay? Then we have taxing authority. So there you see the 1, 2,
3, fourth, (···1.3s) third and fourth line there is that homestead exemption, which I
commented to you. They can have like, um, the next one is widower or veteran or
disabled. Um, or a senior. They might be able to get additional exemptions if you also
see this portability.
Now, I don't know why they don't have it, but what happened in Florida (···1.0s) is after
the crash, all the values (···0.8s) dipped or even at peak. So if my, I'll give you an
example of my brother. He lives in sunrise, this is not his house. (···0.5s) And he said,
oh Catherine, you know, I think I'm gonna sell my house. The, the numbers are so high
right now and I'm gonna go buy a smaller house down the street. I'll give up the big
house. (···0.5s) And I said, well you need to be careful because if you buy at a much
higher value, you're gonna be taxed at that much higher value.
Just like I said, if you were to buy this property for 400, your property taxes based off of
that. And my brother was like, I never thought of that. Well, after the crash no one would
move because they were all locked in at this lower rate. (···0.5s) And so even though
prices were coming down, they (···0.5s) had a better property tax rate at their owner
occupied property that they would've had to pay a higher tax even if the value of the
house was less.
(···0.7s) So it really stalled (···0.8s) sales in Florida. So investors fled the market and
then even homeowners weren't moving, people coming to the state would buy, but
homeowners wouldn't change houses because their property taxes were preventing
them from moving. So the state came up with what they called a portability act. And so
now you can take your 190,000 homestead portability with you when you go buy a more
expensive house. And so that opened the mar market back up where homeowners
started moving again.
So you know, the calendar of the state will realize we have a problem and they'll try to
come up with some sort of solution. So that was called portability. And then the sales
history, I obviously think that's really important when you're dealing with a homeowner,
you do kind of like to know, you know, how long they've owned it, what they paid for it,
you know, things like that. So you at least know where they're coming from. (···0.6s)
And then the last part there gives you, um, other sales in that particular subdivision. If
you can scroll down for me Bradley, (···1.5s) please.
So that gives you other sales data (···0.6s) and then the land, whatever. Um, special
assessments, (···0.8s) this could be important we're going to get into when we talk
about liens. (···0.5s) So (···0.8s) in some places that are not even really as rural, but
they don't have maybe city water and city sewer, when the county comes and puts that
in, they assess the homeowner.
So in addition to paying the plumber to connect, they have these special assessments.
So (···0.6s) it's important to know whether or not there is an, um, special assessment,
which here it does not appear that there is (···0.5s) school district what's below there,
elected officials, I don't know anything about that. (···1.3s) And then, okay, how so? So
go back up to the top Bradley, are there other tabs that we can click on? Nope, (···1.9s)
click on.
(···2.1s) Oh, there we go. Sorry, I wasn't looking up high enough. Um, I'd like to see tax.
Is that the money? (···0.7s) We already saw it, but you can usually go to the tax as well.
(···2.3s) It might tell you, okay, so this tells you the history of what their bill was and that
it's paid. See that's the part. We don't wanna just know the amount. We want to know
whether or not it was paid. And it, it says your account is paid in full under that amount.
It says amount due. So this is important to know when you're looking at a property
whether or not you're gonna have a property tax bill. On top of that, (···0.5s) if you scroll
up again, the (···0.7s) one to the left of that, (···1.4s)I think it said trim notice, which
(···0.6s) is, (···2.7s) yeah, that's just a copy of the tax bill. We just need to know whether
or not it was paid. So here I don't see, um, they've changed this by the way since the
last time I looked at it.
But they also, you know, I told you sometimes they'll have permit data here. Um, it is
important to know the bedrooms and baths, which you see this record doesn't even
have it, which is kind of surprising to me. Um, Bradley, what else do they normally have
on the property Assessor appraiser site? (···1.6s) A picture (···1.1s) That's usually, I
mean the biggest thing I'm always looking for is that have they paid that taxes or not?
Mm-hmm. Um, and and again, seeing if there's any kind of (···1.1s) updates with, uh,
permits and that sort of thing. Yeah, That's what I like. Tools, the permits and I don't
know how to look it up specifically for them, which you can, it's an easy phone call that
you could likely, um, have access to that and they might not have pulled any permits.
So that may be why it's not even, um, catching Bradley Mine's eye. (···1.7s) And that's a
lot of times it, it's all property specific and if they haven't pulled a permit (···0.8s) and
haven't had to redo the might the roof in, in many years, then we may not even see
anything listed on there.
'cause they just haven't had one. And, And actually it was in oh five because um, I think
it was Wilma that came through there, but (···0.5s) you know, that's something you can
always call on, especially if the (···0.9s) bedrooms and baths don't match or something
like that. So you would be able to, um, at least call to find out that information. But I do
think it's important to know.
But all of this is, is there right (···1.0s) click down again for me on the sales. Does it
have, (···0.8s) my county has the next transaction. (···1.7s) Where was the, there's the
sales. So (···1.3s) with the title search, (···1.0s) the warranty deeded is recorded over to
the right. It shows the booking page under the sales history, it does not show the
mortgage. So down Bradley to sales history, I think, yeah, there we go. And then over to
the right that shows you where the warranty deed in the records department.
There typically would be the next page, which would be page number 6 1 5, um, which
would be the mortgage that was entered that they got at that particular time. We might
see, I'll actually look this property up when we get to prop stream and we'll see kind of
how some of the information is the same or varies there. (···1.2s)Okay? Um, so that's
metro online and that'll give you your property appraiser sites.
Now let's go to (···0.9s) another one to look at (···0.7s) auctions. So let's go to
auction.com please, Bradley. (···4.5s) So the county clerk, you can ask where to find
the Liz Pendants, et cetera. So this is auction.com (···0.6s) and this is how to find out
(···0.5s) where the auctions are or when they're being auctioned off, et cetera. So the
first one, (···1.0s) it shows here, um, May 4th through the sixth.
Wonder why that three days? (···1.1s) It is a bank owned property. So on the second
line there, so the first property is 3 4 1 7 Southwest Santa Barbara. The dates are May
4th through the sixth. To me, that's an automatic red flag that's not part of the
foreclosure process because it's never three days. And what I wanted to be sure and
clear, clearly demonstrate to you guys is that what we are looking for is properties like
the second listing here.
So if you look at the second listing, it has the address in Cape Coral. The auction is set
for August 4th at 9:00 AM and below that it does save foreclosure sale online. I
mentioned to you, most of the counties in Florida are online. This is part of the
foreclosure process. (···0.6s) So that's what you are looking for is when is that auction
being held? (···0.7s) And we could click on this as it doesn't matter, we don't need to
because it's, it's online, it doesn't give us any additional information.
But I don't want you to get confused with the property above it that says a bank owned
property. They are having an online sale. I just put ink on my screen, I dunno if that
matters. Um, they're auctioning off. So it's not part of the foreclosure process. It's a bank
owned property, right? That's already gone through the foreclosure process. Bradley
didn't buy it, the bank took it back and then they listed it for sale and sometimes they will
opt to have it auctioned off as opposed to just listing it on the M L Ss.
So I wanted to make sure that if you were looking at a property that you understood that
when we talk about auctions, we're talking about the foreclosure process. So that's the
foreclosure sale online. And it was funny because we first started with, I don't know if we
started with Miami, Bradley and all we saw there were foreclosure sales. They didn't
even have any res, but then, um, you know, mine came up automatically from my area
and I saw that there were res So a lot of people will say that they know about this
property.
Oh yeah, it's going to auction. Well, what type of auction? We're talking about the
foreclosure sale. Auction May 4th through the sixth, doesn't matter. That's a Tuesday to
Thursday. So the dates might, I've never seen it whether it would be three days as far
part of the foreclosure process, but if that, you know, sale date was a Saturday, then I
would've, you know, truly known at that time, certainly that it wasn't part of the
foreclosure process.
(···1.6s) After the crash in oh eight, there were a lot of bank owned properties because
investors fled the market. Um, they didn't, you know, financing also tightened up. I told
you homeowners weren't moving. There were a lot of foreclosures and nobody knew
what to do with them. So what they ended up doing too was they were having these big
auctions and there were auction houses. Hudson and Marshall Williams and Williams
was another one. They were having these big auctions (···0.8s) in Miami. They were
held at the convention center.
And so they took out ads on billboards and in the newspaper. Now granted this was 13,
12 years ago, what have you. Um, but they were advertising for these big auctions,
holding them at the convention center. They had lenders there and all kinds of people. It
was, but again, it's not part of the foreclosure process right now. There are some bank
owned properties, but nothing like what there was in the past. And so, um, now they're
also held online as opposed to in person.
And so I (···0.7s) just wanted to point out that that's the foreclosure sale as opposed to
the r e o sale. Why don't we break here before we go to our next one, Bradley? Is that
good? (···3.7s) I can't hear you. (···1.7s) You're not muted. Yeah, that'll sound, that'll
sound great. We will be back here in a minute. And, uh, head on to the next, uh, website
there. (···0.6s) Okay. Perfect. Thank you. See you in a minute. (···2.3s)
(···2.7s) Welcome back everybody. Next we are going to go to another website called
public notice ads.com, which Bradley pulled up for us here. (···0.6s) And I'm going to go
to Illinois. So it shows you here that those with the asterisk supposedly don't have the
public ads. However, most of them do end up having it. So we're gonna go to Illinois
(···0.7s) and this will, this website takes you basically to the different state sites. And if
you go to popular searches in the upper left-hand corner there, Bradley, we should be
able to find foreclosure.
(···3.1s) There we go. (···0.6s) And then the county, let's do Cook County. So down to
the, yep. Click on that. Right. Plus, exactly. Let's go to Cook County, which is Chicago,
and then we'll just keep the date range is fine. What the purpose of this is, we're trying
to find out when the auctions are held.

So let's click on that search button. Um, yep, there we go. (···1.4s) And basically this is
going to, (···14.1s) Okay, great. So Bradley, that pulled up the Cook County Legal
notices. If you'll click on that view button for me, it's like you've been there before, you
having a deja vu or something Bradley, something along those lines a little bit.
So this is basically the legal notice that gets published in the newspaper. And so rather
than searching through all the newspapers, we can search through this site. And this is
what it brought up. (···0.5s) If we look at the, what is that? The sixth line on the left hand
side, it says 10:30 AM (···1.3s) on May 25th. (···1.0s) And where's the address? The ju
Oh, same line. Judicial Sales Corporation is who's holding the auction.
And then the address right there of where the foreclosure auction is held is one South
Wacker Drive, which those of you who might know downtown Chicago, that's one of
that's literally held downtown. And so I've been to this auction many different times
(···0.5s) and all this other information you could read through, but our purpose of
looking for this is when the auction is held. And so I looked at May 25th, that's on a
Tuesday. (···0.6s) If we start looking through some of these ads and we see another
auction is May 18th, another auction is May 11th.
You're not looking to attend this specific auction to look at this property. We're trying to
figure out when the auctions are held. And so if you'll just track, (···0.5s) you know, in
this case it's a Tuesday, Tuesday, May 25th, then we see another Tuesday, May 18th,
another Tuesday the 11th. We can now calculate, oh, okay. In Cook County, the
auctions are held on Tuesdays.
If they're all over the board, you know, they may be held five days a week, they may be
held 4, 2, 1. I (···0.9s) told you in Texas it's the first Tuesday of the month. In Georgia,
it's the first Tuesday of the month. So sometimes they're on, they're held weekly. I
mentioned in Washington State, it's the, um, it's every Friday. So they're held at different
times. But you don't have to look for this specific one. Our purpose is to figure out when
the auctions are held so that you can attend. So this tells us the date, the time and
where they're held. And as I mentioned, I've been to this pro this one many times quite
honestly.
And um, my student even had to pay like 40 some dollars to park the car while we went
to look up a couple records and attended the auction. (···0.6s) And there is a woman
there who also, um, she attends the auctions in the Wacker building and she will, um,
for a fee, she'll teach you how to do title searches and she'll bid for you at the auction.
She's not exactly a third party servicer like we talked about how they'll give you all that
information, but she could be, um, you know, physically on site for you because gosh, if
you take off work and pay for parking, it's cheaper to hire somebody to go in that case.
So this is in the Wacker building. You go in, they um, you have to register, they give you
a sticker, you fly up to the 42nd floor, whatever it is, it's um, high up there. They have a
registration area. You have to give your driver's license. They tell you no cell phones.
Um, then right next to the hall, there's a door with a glass top and it's posted, no cell
phones.
There's somebody at the door that tells you no cell phones. I mean it's crazy. They're
extremely strict. I had a student that um, I was with one time and he was kind of behind
me. There wasn't a lot of seating. I was with his spouse and he was behind us and they
stopped the auction because he got out his phone to look at it. They literally stopped the
auction. Some are extremely strict, others are very lenient here. They happen to be very
strict. And so we see now that the auction is held, then we might as well look for another
one.
Bradley, let's back out of this and go to the next one that'll show us (···1.1s) the view
and let's see if we'll see a similar date. (···1.5s) So here's May 4th (···0.5s) at 1:00 PM.
Hmm. (···1.0s) It happens to be a Tuesday again. (···0.5s) Now that one is being held.
Oh, that's auto. That doesn't help us back out. (···0.8s) Glad we saw that. (···2.6s)
What's the next one? (···1.3s) Legal notice of sale.
(···1.7s) That's an auction is the third one. Let's go to the fourth one. Yeah, US bank,
that should be another foreclosure. (···3.3s) So notice is given (···0.8s) judicial sales at
10 30 on May 18th. Well, I just happened to make up that it might be on Tuesday and lo
and behold, they might be on Tuesdays. They could also be Tuesday and Thursday.
We haven't looked at enough records to determine that, but that's what I want you to do.
And um, I've gotten pretty good at being able to spot the information. Sometimes it's in
the middle of all of this verbiage or sometimes it's at the bottom. Um, at the bottom two
it does say the judicial sales corporation. If you can see conducts foreclosure sales, it
tells you the law firm, plaintiff's attorney, sales co. You might even be able to go to their
website. And I'm gonna show you, I didn't test this one so I don't wanna do it, but I'm
gonna show you on another county how you can also go to the person conducting the
auction to find out when sales are.
But this'll help you with the public notice ads. And then let's also go to California just so
that we see this goes through the court process that it's held at a different, um, building.
It's close to the county building, but it's um, not the county building. Let's go to California
please. So we'll go back to public notice ads. Bradley, we'll click on California. So see it
says that, you know, we shouldn't have the data there, but it's there.
Popular searches. Again, we'll do foreclosures. (···6.7s) And then under the county, let's
do LA County. So Los Angeles. (···4.9s) And then we're going to hit search (···1.1s) or
go. (···2.6s) And then is that the first one that came up? City News san?
Okay, let's click view. (···2.7s) And this says, I told you in California, they're called
trustee sales. So notice of trustee sale. And they generally go by number by the way.
They don't always give you the address. Um, help me. Do you see here we see time of
sale. It's actually just left. Did you find it? Now go down. Four lines. Time of sale, 12
o'clock, (···0.7s) place of sale at the North Arrowhead Avenue entrance to the county
courthouse at 3 5 1 North Arrowhead Avenue, San Bernardino.
Um, f y i, this is probably not information you need to know, but LA has seven or nine
courthouses LA County. So you have to find, make sure that you're at the right
courthouse for that particular one. But that's what we're trying to find here. So even
though it's a trustee sale that doesn't go through the county courthouse, it goes through,
um, it's a non-judicial sale. It's still held at the courthouse. Sometimes it's outside,
sometimes it's inside.
But that's how you can find, um, the additional information as to where that is held. I
don't know if I've ever been to that one, but in California, I know I've been to them and
they are held outside. Um, but not always. (···0.6s) Okay, so that's public notice ads.
Now let's say like I, we looked at Maryland (···0.5s) and there was no data. So what
would we do in a case if we are looking for something and there's no data?
Well, let's search. (···1.0s) Let's go to a (···0.9s) Google, just a Google search. (···1.6s)
And let's say for New Jersey, we couldn't find anything from our public notice ads. So
let's Google, Newark, New Jersey newspaper please. Bradley, (···5.0s) Newark, New
Jersey newspaper. Okay, let's click on the star ledger. And (···4.2s) in the upper left
hand corner in that brown, what is it, brown or gray, right?
If you click on that, (···1.2s) it's an index. And if we scroll down, we'll see legal notices.
Oh, it's after Kentucky Derby betting. So legal notices how timely, right? So legal notices
if you'll click on that, this is what we just found in public notice ads. (···0.6s) But if it's not
available, um, through public notice ads, this is another way for you to Google it and find
it.
So I don't know that that is, that's an evaluation report. Let's scroll down. Says one of 10
(···1.4s) listings, (···1.7s) public hearing. Keep going. (···2.6s) Public hearing (···1.3s)
Governor of Pennsylvania Commonwealth know what that is. (···1.1s) Keep going. We'll
see what else we see. (···1.4s) Public meeting, no (···3.9s) public hearing (···1.7s)
request (···1.2s) for pro, which I think is like a bid (···4.9s) variances.
(···2.0s) It's one of 10. Uh, page one of 2 74. So we're not gonna search all through
there, but you would be searching for either sheriff's sale or foreclosure sale in this
particular area.
(···1.0s) Sort listings by, I (···0.9s) don't know if it'll let you, but they can play with it. Um,
or even in advance search it says maybe. (···0.5s) So this is where you could find it
though, specifically (···1.4s) for that area. Go back to the, oh, does it allow, there we go.
Search by keyword. Try that. (···4.2s) Try foreclosure. It may have to be sheriff.
(···6.0s) There we go. (···5.0s) Can you scroll up? I think I saw it on the first one. There
we go. (···0.7s) So that is foreclosure of this one happens to be a tax lien. Okay? But it'll
give you the, the information that you need. (···1.1s) And the next one (···1.4s) is
(···3.7s) say what?
That's for (···0.6s) office of foreclosure. So that one is foreclosure also. Okay. So that's
another way of finding it is to go directly to the newspaper. (···1.6s) And then I (···0.7s)
also went another way. So if you'll open another window for us, Bradley, (···0.5s) and
let's look up the Washington Post (···0.7s) legal notices. And the reason that I wanted to
share this one with you is because (···1.0s) sometimes (···0.6s) in states or districts that
have, um, a trustee sale, it could be more than one trustee.
(···0.8s) And so I wanna make sure that you (···0.7s) exhaust all your resources
(···0.7s) to know that if different people are conducting the auction, that you have every
opportunity available to you. So different people may attend auction A versus auction B
by another company. It just kind of depends.
You wanna make sure that you are looking at the accurate information. So for instance,
I was in, um, mentoring student in Spokane and it was freezing. It was in January, not
this year, but another January. And we were sitting in the car because it was so cold
and she told me that she had literally gone to the auction the day be, or the week before
to make sure that um, she had the right information and she knew where to go, what
have you. And so she, we were sitting in the car, we were a few minutes early and she
said it doesn't start until 10, so we'll just sit here.
And as I was looking, I was facing the um, entrance to the county building. I said, they're
conducting the auction now. And she said, no, no, it doesn't start until 10. And I said,
trust me, I've been to enough auctions. They're conducting the auction now. So she had
only seen one piece of it and that there was another trustee that was auctioning off at
nine or nine 30, whatever time it was. And we actually made a really good contact there
at the auction. So I'm glad that we did get out of the car even though she was freezing.
Um, but you never know.
So you wanna make sure that you exhaust all your resources. So here we have one
official notices. Can we search tri foreclosures if that'll work at all? Well it is legal notices
(···1.3s) or notice type maybe. Will that, (···1.0s) do you see it further down? Yeah.
(···1.2s) Legal notice (···0.8s) we don't want. Yeah. (···0.7s) And then see if
foreclosures will work. (···4.7s) Nope.
(···2.0s) Now I had done this before. What state? (···1.7s) Oh, (···1.0s) dc. Yep. That's
maybe why. Let's see. (···7.2s) No they don't have sheriff. And you spelled it. (···0.6s)
Yeah. One R two F. (···7.0s) Let's click search, see what comes up.
(···8.7s) How come I had done this (···1.3s) here? Oh, that's probate. We don't want
that. Probate. (···0.6s) This is also how you can find probate records (···2.2s) adoption.
(···1.0s) Um, where's this? Prince William? Is (···1.6s) that a oh (···1.8s) annulment?
Nope. (···3.9s) Adoption. (···6.7s) I had seen this. Hold on. So what did I do? I (···5.0s)
had done Washington DC, (···10.8s) Washington Post legal notices.
(···2.0s) What's the website? Bradley (···1.0s) Public Notices Washington Post. That's
what I was on. (···9.3s)And this had come up right away for me before. (···2.5s) Okay,
so let's go back (···1.0s) Bradley and just Google (···0.7s) Washington post legal
notices and tell me what you get.
(···5.7s) Washington Post public or legal notices. (···2.3s) And so (···1.2s) hold on, let
me see exactly what mine said because I have it on my computer. (···7.3s) Public
notices dot Washington post.com.
(···2.1s) Public. Okay, so this should, yep. (···0.6s) Okay, so don't click anything. And
then on the right, so if we see on the third (···0.6s) one down (···1.6s) it says trustee
sale. (···0.9s) That's the second one. One more down (···1.0s) and it's 78 or 75 13
(···0.5s) cherry drive. (···1.1s) That's what the trustee sale (···1.6s) click on that.
I guess (···2.0s) This is actually for Maryland. So this'll tell us, (···1.3s) wow, principal
amount of the original mortgage was 5 78. And here it tells us that it's being held in
Howard County. May 20th, 2021 (···0.5s) at 10:00 AM (···1.3s) So that's when that
auction is held. Does it say where there it is. Right above it is Court Avenue in Elcott
City.
(···1.1s) So what I wanted to show you too, if you can scroll down on that one, (···1.2s)
does it say who's handling the auction (···3.2s) substitute trustee? That one in particular
says William Savage. Substitute trustee. So the issue is that the trustees could be
conducting, um, at different locations and at different times. So I happen to know too for
the Washington DC area.
(···0.8s) And (···0.8s) look up for me please. (···0.6s) Auctioneer Alex Cooper. (···5.5s)
You want me to just Google that or type it into No, you can Google it because this'll tell
you who the trustee is. And this is one more way for you to find out the auctions.
(···0.5s) So Google, Alex Cooper (···0.8s) auctioneer, (···1.3s) um, it's the first one
there.
(···4.4s) And go to the website please alex cooper.com (···3.2s) and it says View real
estate auctions. (···5.4s)And there you have it. It gives you the date and the time. It'll
also give you the location. So this is another way of finding them.
This is the trustee for that particular area too. There's another gentleman who's a
professional auctioneer. They're auctioning off the properties and his name is Harvey
West. But again, you'll find these trustees in the public notice that gets published. Okay.
So lots of different ways for you to be able to find the information. So you can go directly
to their website, you can go to the newspaper, you can um, go to public notice ads. You
can also find out from the county attorneys, realtors, lots of different ways for you to find
out the information that you're looking for.
So in addition to attending the auction to see how things go, I'd like you to talk to
investors. That's part of the purpose of finding out when the auctions are being held.
Any of you, if you're looking to wholesale, my number one way of finding cash buying
investors is at (···0.7s) the auction because they generally have to pay cash. So that's a
really, really great way to go.
Um, I will tell you that sometimes they're not overly friendly if they think you're their
competition. They're not overly friendly. But I kind of generally believe you give nice, you
get nice in return. So, um, I highly encourage you to attend the auctions, but that's how
you find out both about the foreclosures themselves as well as the auctions. (···1.2s)
And then I think the last thing we have (···0.7s) is to go to prop stream. (···1.1s) How
are we looking time-wise?
Do we wanna start on prop stream or do we want to, (···2.2s) how do we wanna
proceed? I (···1.7s) didn't notice our time. (···3.0s) Bradley's deciding. (···1.4s) Let's
come back. We'll just stop for a second and then we'll jump back in. That way we can
do as much as we want. So we'll, we'll just stop now with some of that auction site stuff
and we'll come back and then we'll get into the prop stream. Perfect. Seeing the flash.
(···3.0s)
\
(···2.9s) Okay, welcome back everybody. We are going to get into Prop Stream, which was that
software program that I mentioned to you that, um, you know, gathers a lot of the data from
different sources. I (···0.5s) wanna start with, um, let's go back to that address that we were doing
from nron Online. So let's go to 1357 (···1.1s) Southwest (···1.5s) one five. One way. It (···4.1s)
was in sunrise.
(···3.7s) I wonder if there's an st there. (···3.3s) So backspace and then is there st.
(···3.0s) There we go. I got (···0.6s) it. Okay. Yep. ST. (···0.6s) And prop stream's one
of the few that you actually have to add that where most of them, less is more. So
putting 1 51 is usually better.
(···0.7s) So I want to click on that property to the right for me. 1357. So that shows you,
um, usually a picture comes up. There it is. Okay, so we clicked on that particular
property. I just wanted to compare the information here relative to what I had shown you
(···0.7s) on the um, appraiser website. So at the top, it's actually an overhead picture
that doesn't help you much, but it gives you the square footage, the year built. Um, the
property type, single family, it's not listed, it's not distressed.
Distressed would basically mean a short sale or a foreclosure of some sort. There is an
H o A, it's individually owned, owner occupied. Um, occupancy is occupied va if it was
vacant, it's vacant by the post office. Just f Y I I called and asked that one day because I
didn't know how they, what their definition of vacant was. They've owned it for 32 years
and five months. They financed it.
What county? So it gives you the value and (···1.7s) until you confirm that this value is
accurate for your area, (···0.7s) then you don't wanna take that as the gospel and we'll
talk about how to determine how to get values. (···0.6s) And then the last year, oh is
that the last year value? Now if you guys remember (···0.6s) on the county website, I
said the value had actually gone down for tax purposes and I pointed that out to Bradley
and I said I knew that wasn't accurate.
Look how here it shows that the value was 4 34 (···1.2s) and now this year it's gone up.
Bradley, that's $70,000. (···0.8s) So this is why sometimes it's good to get information
from more than one source. When I showed you how the foreclosures worked in your
area, I gave you three different websites and you can compare to confirm what is
correct for your area. So the county site was clearly wrong. Um, go back up (···1.3s)
and then it's using comps to give you data, mortgage or debt information.
That was their original mortgage (···0.6s) public record. Oh, that was the land. So that
doesn't mean that's what the land is now because it was new construction, they bought,
you know, a development or what have you not on the M L Ss (···0.6s) and it will tell
you. So the estimated equity, um, again, I have found it shows you here an opportunity.
So it's the right, right where his mouse is. Perfect. (···0.6s) I found that not to be
accurate.
So just to let you know, I wouldn't take that as the gospel. You, you can use it as a
guide, but I would not take it as gospel. So now the property details over to the left, we
see who the owners are. Again, remember the mailing address matches the
characteristics of the building. Does it give us bedrooms and bathrooms? (···1.8s)
Remember the other one did not gives us square footage (···0.8s) concrete.
That's important to know the type of construction because there's a big difference
between a concrete block, stucco house, c b s construction we call it, or a wood frame
house. (···1.6s) And I don't see bedrooms and baths (···1.1s) and it wasn't on the
county either. I think it was because of the new construction (···0.5s) that gives you the
area, (···0.5s) the land or the location. Keep scrolling up sometimes too if you wanna
know what school district it is. You know, sometimes uh, if you're trying to help
somebody who wants to buy a house, you know they wanna it to be in a certain school
district.
That is important sometimes. (···0.6s) And then the legal description, the tax
assessment information, the h o a (···1.5s) and then the last sale date, which we saw
there's only ever one been one owner. Um, so that was primarily gathered from the
county data I had shown you on the assessor site. So if we'll go back up, (···0.9s) I'll
show you other information. So, um, click on the next column, Bradley please, which is
comparables and nearby listings.
So I'm not gonna go through this now when we go through comps, I'll actually show you
how to determine value, but this is where we gather some of that data is for
comparables and nearby listings. And then the next column is tax information. (···0.8s)
So that would be for property taxes. You see that next column? (···0.6s)Nope. (···0.5s)
Yep. There tax information. So we got that, we saw that on the county as well.
Mortgage and transaction history. Let's click on that one. (···1.5s) We did see when they
bought it, they had a mortgage (···0.8s) and currently (···1.7s) does it show a date there
f h a in oh nine, is that right? (···3.0s) Correct. So they refinanced, that's the current
mortgage. They bought it in, what was it, 1998 or so? Yeah, (···2.4s) and it actually
wasn't cash.
It's showing cash. It was not a cash deal. (···1.9s) So again, be careful that mortgage
information may not be totally accurate. And then documents and reports click on that
last column (···2.5s) And there is some (···0.5s)availability of information that it can
share with you. (···0.9s) So (···1.0s) this gives you a lot of information. Something else
that I wanna share with you. So to the right under the last sale data.
So where it says tools, (···2.0s) There's a blue button there to the right (···1.1s) far right,
further, right? And there we go. (···1.0s) And that blue button says rehab calculator. I'm
not gonna go through that now. Um, but that will also calculate how much the rehab will
be. It takes you to a website that now it knows the data from the property. So when you
look at flooring, it knows the square footage. So things like that.
It also is zip code driven. So these will be prices for Fort Lauderdale, not for California.
And it'll also, um, give you choices of, you know, cheap rehab or middle of the road or
expensive. So it'll give you some sort of guide relative to how much your rehab will cost,
which is kind of interesting. (···1.5s) There's also, let's go, (···0.6s) let's x out of that for
now. Okay, (···0.6s) so we put in that address, but let's just put in some, let's put in
Miami, Florida.
(···2.7s) So if we wanna look in the city of Miami, (···2.4s) all of this data appears.
(···0.5s) So currently directly under Miami, that first button says there's 15,575
properties on the M L Ss. Currently, (···0.5s) I wouldn't, wouldn't necessarily get them
from um, prop stream, I would get that from my realtor.
(···0.7s) But the pre foreclosures, the next button is auctioned. And then after that is
bank owned. So those are three stages of foreclosures that we talked about. So if you
don't wanna get the information directly from the county, check how accurate this is for
your particular area. And you might be able to get the data here. So if you click on the
second button where it says pre-foreclosures, there's currently 2,952 homes in the
Miami area.
That's not a county by the way. That's just a city 2,952 pre-foreclosures. Now from our
earlier training, a pre-foreclosure is basically (···0.5s) when the notice has been filed,
right? That's when it becomes public. And so there are 2,952 properties that the notice
has been filed on. And so they're not foreclosed on yet, they're pre-foreclosures and you
would deal directly with the homeowner.
(···1.2s) Next button is 216 properties that are scheduled for auction. (···0.5s) And I
mentioned to you that in Miami, Miami the auctions are held online. They're not held in a
physical location, but there are the properties that have an auction date. Be careful. This
one says four 12, the auction date, the next one is 3 29. (···1.2s) So make sure you
(···0.6s) know, these should not be showing as current.
Obviously we've passed those dates, so it's important that you double check that data.
Again, they're grabbing it from the county. (···2.0s) Are there any in May? (···1.8s)
These all seem to be in the past. (···1.4s) You might be able to filter it (···3.5s) Scrolling
through though. It's probably, I don't know why it's that way. I've seen that before. Not
just for Miami, but there's 1 5, 5 5, 10. (···2.4s) Gotcha.
(···0.7s) So there are still some that are coming up. (···0.5s) Okay. So the ones that the
auction button are properties that are scheduled for auction. So they're at the next
stage, right? (···0.7s) And then the last stage there is bank owned, which again, pre
foreclosure, the lender files notice the homeowner works something with the lender or
sells the property or if none of that happens, it goes to auction. (···0.6s) If Bradley
doesn't buy it, then the bank takes it back and it becomes a bank owned property.
So those are on the m l Ss typically. And again, I would get that information from your
realtor as opposed to getting it just off of this website. I would think that that would be a
little bit better. (···0.6s) But go back to pre foreclosures for me that second button,
Bradley. (···2.9s) And then click on one of the first properties that comes up. (···4.1s) So
that address 6,400, (···1.5s) that may not be a house.
Is it (···0.9s) Commercial? Hang On. Yeah. B, based on the address, go back for me.
Let's click on the next one. 1790 Northwest fourth Street. (···2.1s) So what I wanted to
show you (···0.5s) was that (···0.9s) the information that we looked up before, so under
the picture of the house (···0.7s) down below it, property detail, so it has the owner all
that information, but then the next column actually says pre foreclosure details.
Do you see that Bradley? Yep. (···0.9s) That wasn't on the other property in sunrise that
we looked up because it wasn't in foreclosure. So when you're looking up foreclosures,
it will add another column with this extra data in there. Okay, so the recording date,
(···0.7s) this mortgage is city first and the recording date of the Liz Pends there (···0.8s)
is six 14 or eight 14, but you see how long that's been going on, right?
So that's when the notice was filed and obviously, um, COVID hasn't allowed that to
excel very quickly, but here is the attorney. The next page down or the next um,
lockdown is the attorney who's handling that? The original loan information, $40,000
2000. Is that 18 or 16? (···1.7s) 16. 2016. (···0.5s) What, what kind of property is that?
It's a single family. Oh. Oh, it says corporate owned. So this, (···1.3s) oh, it could be an
investor's property. Duplex. Wow, that's cheap. (···1.7s) $40,000. (···1.0s) They bought
it even in 18. Did you say 18 or 16? Either way it was cheap. (···1.0s) Wow. (···1.4s)
And it's says Here, it looks like what it was, they probably just did a line of credit for
40,000. This is just the loan. (···0.8s) Yeah, the original loan. (···0.7s) I'm surprised they
didn't have more though.
(···1.2s) Yeah. And then the Liz Pendens it says was filed in 2020. But I wanted you to
see that that additional information is there, um, as it relates to the foreclosure (···1.4s)
and then (···2.2s) linked properties. So this is also interesting. Go over four rows for me.
Yep. Linked properties. So if this owner (···0.7s) is linked to another property, this will
also give you that data, which I think they recently added this because I hadn't seen it
until recently.
And basically if Catherine Butler, we were looking up this one property that's in
foreclosure, but if my name was connected to another property, it would come up. So
we of course might be interested in both properties, not just the one. One could be an
owner occupied, the other may not be, it depends, but if they're in financial trouble, that
may be two opportunities for us rather than just one. (···0.6s) So that linked properties is
kind of cool.
You certainly aren't gonna get that from your county data. Right. (···2.0s) Let's go to
documents and reports. The last one, I (···0.9s) wonder if it'll show the Liz pendants. Do
you see that it has that there? (···6.6s) No, those are reports. It doesn't have any
documents apparently. (···2.2s) No. (···0.8s) Okay. (···1.0s) But it does tell us in the
pre-foreclosure details, the amount.
(···0.7s) Okay. So that's as it relates to pre-foreclosures. If you can go back up for me
(···1.6s) and I (···0.6s) wanna show them one other thing. I'm not gonna go through it,
but click on the analysis button at the top there, there we go. (···1.1s) So you can do an
analysis on this property. This analysis is for cashflow properties. It's not for flipping, but
this literally will take you through several different screens and it talks about purchase
what your mortgage is because it's income property, what the income will be, your
expenses when you resell it.
But keep in mind it also tracks from the property. So it's going to automatically input
your tax information if there's an h o a, so it'll automatically add those things in there for
you and it calculates your return. And then let's say that you put in rents of a thousand
dollars a month and you say, well what if I change it to 1100? You can go back into the
analysis, change the um, rental amount, and then it'll recalculate it for you.
And it it literally pre-populates with what the gross monthly rental income is for that area.
Again, until you find out whether or not this is accurate for your, for your area, you don't
wanna trust any of these numbers. And it doesn't mean that I'm saying that this data
isn't good. I don't know. It's good until you prove it to me that it's good. We don't know
that. But I wanted you to know there's an analysis tool in there completed. And then I,
There (···6.0s) we go.
Okay, you can get out of that one. I'll just show you another couple things in here. I
(···3.0s) like another tool. So let's do Miami and then, (···0.7s) oh, where's the, (···2.7s)
okay. Under analytics so that oh, you, yep. To the left a little bit that bubble, the
elongated bubble.
Click on analytics (···0.8s) and then click on (···0.8s) value that dropdown menu
(···1.1s) and fill in the button. Estimated value please. (···2.2s) Willa. And then you can
obviously, um, zoom in a bit. But (···1.8s) If we go back to the, I know what the colors
are. So red is the most expensive, where's red on the coast, right? That makes
complete sense. (···0.6s) And then the colors in between.
There's other criteria there. But you know, sometimes if you're looking at your area,
where are the less expensive areas? You know, maybe you don't wanna go to the light

blue, but you wanna go into the blue or the green. Chances are you're not gonna be in
the red by any stretch of the means, right? That's not where we want you to start out
investing and might not even end up investing there, but you could live there. So keep
that in mind, right? But that's one of the tools that I really like about this. And it's, it's
instantaneous. Like I said, you can zoom in, can you zoom in a little bit please, Bradley?
It will literally go down to the street level and it'll have a dot on each house. Do you see
the dots are starting to appear a little bit. I mean it's really pretty, um, pretty detailed
(···1.1s) and obviously it populates some of the properties that you know, are in pre
foreclosure. You could see specifically where they are. Look at those red ones. Bradley.
Hmm. Interesting. Huh? (···3.4s) So a lot of data there for you. It's, it's very interesting.
I like that piece of it. Now the other thing that I like about this particular property (···0.9s)
is we're gonna talk about marketing soon. And obviously I showed you now how to find
the pre-foreclosures or the properties for auction or the bank owned properties. You
want to consider going after some of these leads. And obviously you may not wanna
send out 3000 letters to pre-foreclosures, but you might be able to break it down into
your particular area. So, um, you know, Miami's a big place if you were to go to, you
know, one of the smaller cities and target that area, let's try Miami Springs and let's see
what that gives us.
It's um, right by the Miami airport, (···0.7s) but it's obviously not nearly as big (···0.7s) as
Miami. So their pre-foreclosures are 25. That's much more manageable, isn't it? Okay.
And even at a glance, you could look at that property and see the value or in the preforeclosure
details, see if you could find out, um, how much is owed on that property or
how much they're behind.
So that's more manageable subset for you. Let's say that we are going to wholesale a
property. (···0.5s) Well that property is in Miami Springs. Do you see the fifth button
over there says cash buyers. (···0.7s) We, (···0.7s)it doesn't mean they're all investors,
(···0.5s) however it means that they paid cash. So let's say if we were to scroll through
some of these, we don't have to do that. But if we were to scroll through some of these
properties and we see that the owner is an L L C, likely that's an investor in that area.
So if they already own one property, they might be interested in another. So that's a
resource for you. For cash buyers. Just understand they're not all investors 'cause
somebody could pay cash. (···0.8s) What if you wanted to look at properties with liens?
Let's click on liens. It might show on (···0.9s) the right, sometimes you'll see that it's an i
R S lien. Here's a state property lien county or city tax.
Um, some abstractive judgment, (···2.5s) state tax lien. So see if you wanted to target
people that had liens on their properties other than um, the mortgage, right? These
people, why, why have, why do they have a judgment against them? Why haven't they
paid their property taxes? What's their situation, right? So are they having a financial
issue (···0.6s) vacant, as I told you, is identified by the post office. That's not a big deal
to me. Those with high equity, right?
That gives us more negotiating room. If somebody either owns their house all right
outright or they have a lot of money in equity, then that gives us more negotiating
power. If they, if the property is worth a hundred and they know oh 95, not a lot of
negotiation there, right? But if it is worth a hundred and they only owe 10, way more
negotiation there. So higher equity properties also at the top. Let's go back to Miami and
then I'm gonna filter.
(···0.7s) So go to Miami please. (···1.0s) Going back to Miami. You don't want me to
sing, do you know that song, right? (···1.3s) Ooh, terrible. Okay. And then let's go to
filter, which is the next box over to the right (···0.7s) and look at all these things that we
can filter. So we could search through here for properties and ones that we might want
to target that have specific things that we're interested in. So do we want, if it's owner
occupied or non-owner occupied, you have the choice there.
(···0.6s) And then we also have, let's click on Yep. Property characteristics down a little
bit more. Nope, (···0.6s) down, there we go. (···0.7s) Let's say that you obviously like
the one, oh well we could, is it residential? What's gonna be the classification? Yeah, I
was gonna say single family there. You read my mind. Bradley, all classifications. Is that
gonna be residential to the left of the single family? Yep. Yep. Residential, (···0.5s) then
maybe you want a minimum of two bedrooms or you know, whatever your criteria is.
But you can put in specific search criteria as it relates to the property. The next one is
m, below is m L Ss status. (···0.7s) You know, on or off the m l s (···0.8s) I think it's
better off the m l Ss, quite honestly, (···0.5s) pre foreclosure and bank owned without
clicking on those buttons, this would gather that criteria as well. (···0.6s) Ownership
information, if you click on that it, I think it'll say owner occupied or not. (···0.8s) Yeah,
absentee owner, those kinds of things.
If somebody is owned for a long time, that property in sunrise was 32 years or whatever,
um, you know they have a lot of equity, they're also not spring chickens anymore. You
know, are they looking to downsize or you know, maybe now the property is paid off or
something along those lines. (···0.6s) And then lien bankruptcy or divorce status is the
next correct, Bradley. So if you wanted to look at properties that had owners really, um,
that had properties that had filed bankruptcy, well then that, you know, you could specify
those particular things or what type of lien is it that you're looking for and you could just
play around with these valuation and equity.
And then the last one is mortgage. There's also some quick choices. So back to the top
to the right of owner occupied, it says quick list choices. Yep, exactly that pulled down
menu. What a good assistant he is. You can read my mind. Are you clicking down?
(···1.8s) Is anything populating clicking the arrow?
(···1.1s) If you click high equity, that down arrow, is it not working? Uh, it's already on
that setting. Um, but if you click it to the right, (···0.6s) doesn't it give you a dropdown
menu? (···0.7s) No, in high equity, that little upside down, it (···1.3s) won't no to the left,
it won't give you anything. (···0.9s) I can just, just change. (···2.1s) Oh, I thought it
would give you more choices, which are quick choices.
(···0.8s) Oh, it, so maybe it doesn't show on your screen, but it shows on mine. It shows
on market vacant liens, pre-foreclosures Showing bank owned. Oh, that's not showing.
How is that not showing on my end? (···0.7s) That's what I wanted to through The
screen share. It might be in a different screen. Okay, (···0.6s) So there are other options
for you there. Go ahead and read 'em again Bradley, because now they'll know that
these are other options that you can search for just outta quickie. (···1.3s) What did they
say again Bradley? I'm sorry.
Yep. It is on market. Vacant liens, pre foreclosure auction bank owned cash buyer free
and clear bankruptcy divorce t delinquencies, flippers failed listing senior owners, the
vacant land tired landlord zombie properties pre-probate. (···1.1s) Wow. (···0.6s) So I've
not investigated the pre-probate. That's new (···0.7s) zombie properties. I just recently
heard what that is. Do you know what a zombie property is? (···1.6s) I don't know how
they classify it. I know that it's, uh, there's shows on TV that zombie flipping is always
just ones that require massive amounts of uh, rehab.
(···1.4s) I've heard that recently. I didn't know what that was. Another one that you
mentioned. Seniors, (···0.8s)that's new too. So they're constantly updating. So that's
pretty interesting. And in Florida, seniors is important (···0.7s) because I say it's God's
waiting ground. People come to Florida to die and so, you know, the older people, um,
probate is very big here as well because (···0.7s) you know, a lot of people, their family
lives out of town.
Probate too. Think about it, who dies generally An older person. An older person
typically doesn't have granite countertops or hasn't rehabbed in the last 10 years and
they didn't take out a mortgage recently either. So there's usually a lot of equity to play
with. So that's new. I have not investigated that at all. I literally hadn't seen that. So
that's brand new since the last time I had checked this. But this is all marketing data and
you can select properties and literally add them to a list and you can have the marketing
automatically sent out to these people.
You can skip trace from, um, the houses that you've sold if you want to send out
something different, if you wanna contact them a different way other than just the name
and address. So if you wanted to do text or um, ringless voicemail or something along
those lines, you can have these people skip traced as well. All of this is from this
particular platform. I mean we could literally spend hours.
In fact they have a free trial, typically Prop stream does, but they also have an overview
of all the different things that it does. And I can tell you that, you know, they're changing
it all the time. I literally didn't know about those new categories, but I just, I'm not trying
to sell you prop stream. (···0.7s) Please understand. That's definitely not I want what I'm
trying to do here at all. I just want you to know what's out there. And this is one example
that Bradley and I are aware of that a lot of people do use and specifically it's one more
way of how you can find those pre-foreclosures properties that are going to auction and
or, um, those that are already on the m l s as bank owned properties.
So I wanted you to know that these resources are out there for you. Like I said,
especially if you have to pay for your data through the county. I would, (···0.5s) I would
definitely compare prices to see, you know, how much more this is relative to that, but
also see all the, listen to some of the introductory introductory videos to see some of the
different things that it can do for you.
(···0.6s) I do like that analysis tool. Like I said, when you're holding, I like to use that. It
calculates it for us. Um, I also like that segmenting. So when I'm mentoring students, I'll
use this as a tool. You know, where do we wanna drive for dollars? Not the red areas,
right? Maybe not the light blue, but maybe darker blue heading into maybe green a little
bit. Okay. So that at a glance I'm very visual. So I think that's one of the reasons too that
I like those colors.
But you could also say, you know, search by what has increased the most in value
recently or what, where have rents gone up the highest? There's other ways that you
can search and such. So this is just a wealth of information and I just want you to know
that these tools are out there for you so you can, you know, save some of these leads
and then, you know, do searches at other times. You can market to them, you could
skip trace to be able to find them. You know, you could make a pre foreclosure list.
You could also then make a bankruptcy list and you know, a senior's list or what have
you, you can target from different angles and all of this information is literally at your
fingertips. (···0.6s) So, awesome. Okay, I think we are good there. What do you think,
Bradley? Yeah, Anything that's, Yeah, I think we're good. (···0.6s) And I, the, I guess
the only thing I'll add onto that is just kind of what we talked about earlier. It's that, you
know, we, we've went through a lot of different websites and, and shared a lot of
different potential resources (···0.8s) and uh, all of 'em are great.
Um, but it's, it again, it, it really just comes down to, in your business, what do you need
and, and how much are you going to use? That kind of stuff. (···0.6s) Catherine and I
talk about being able to, to look in the, the prop stream software and visually be able to
very quickly say, okay, let's, let's go drive for dollars here. Let's look for a deal here.
Boom. We can locate some pre foreclosures. Uh, and, and you could go dig through
newspaper articles, county data yourself, go pay for it at the, the clerk's office, that sort
of thing.
And sometimes it is just because time is everything, uh, it is more effective to to pay for
resources that you can find all that stuff in, in one place. So, uh, we hope that, hope you
were able to find ways to do things for, for free, maybe the old fashioned way, the old
school kind of way, uh, as you get started, but then also how we take it to the next level
through some of these other third parties.
So, uh, on the next video we'll be back to talk more about foreclosures. (···0.6s) Okay.
Can't wait. Okay. (···3.0s)
(···3.1s) Welcome back everybody. We're going to talk about how we can help the
homeowners. So we started out when I talked about foreclosures, that we teach you to
do the right thing. So part of that right thing is how can we help them? What's in their
best interest, not necessarily our best interest, right? So we need to think of (···0.9s)
whatever position they're in, what is it that they wanna see happen and how can we
help them? So before we start going into, we can do this, we can do that, blah, blah,
blah, before you start offering all of these different things to them, you know, in sales,
you ID your client, okay, you don't present them everything.
You kind of try to tailor it to them specifically. So the big thing with homeowners when
they're in foreclosure is do they wanna stay at the house or do they wanna leave?
Because those options are going to dictate how we're able to help them. And just
because they say they want to stay in the house doesn't mean that they can.
So if they say, well, you know, I haven't, um, I haven't been working for six months and
I'm not sure that I'm gonna be able to go back to work with this same company, well,
you know, they're not going to be able to stay in their house even if they want to. So
regardless of what it is they want, we'll try to help them accomplish that goal. However,
it doesn't mean that they're gonna be able to get what it is that they want. So basically
when a lender gets to the part where they say, okay, you know, if we're gonna try to
work with you, how much can you pay?
Well, the answer is nothing because they're not working. You know, it may be
unemployment, but they don't. Um, lenders don't value that relative to income because
it's only temporary. And for them to consider a source of income, it generally needs to
be a minimum of two years. And so obviously they aren't expecting unemployment to
last two years. So even if they wanna stay, it doesn't mean that they can, okay? But
when we're talking to them, let's, let's find out what it is they want.
And if they say they wanna stay, well, we can explain to them how they can work with
their lender to negotiate those back payments and or penalties. So you are going to see
on their statement that not only are they behind their mortgage payments, but there's
going to be late fees and penalties and eventually they'll be attorney's fees for filing the
foreclosure, et cetera, et cetera. But (···0.6s) many of those items are negotiable
because they're not necessarily fees that the lender has spent.
(···0.6s) So if they're late fees and penalties, they might waive them and we can help
the homeowner understand that that might be an option for them. Remember, our role is
kind of the ambassador. We're helping them understand what options they have, okay?
So they might be able to work with their lender to get rid of their behind payments or
pieces of them, a portion of their behind payments, but certainly the penalties, okay? So
they need to understand that all of that is negotiable.
(···0.6s) We might be able to help them repair their credit. You know, if they mention to
you, I used to have such a great credit score, now I'll never be able to buy a house
again. Well, if that's their issue, if credit is their issue, we could potentially pay for a
credit repair service for them. You know, we might be able to, um, give 'em some
research information if we've (···0.6s) researched how to help people repair their credit.
So find out again, what their issue is. Avoid a foreclosure on their record. Well, their
credit is bad, right?
Because they haven't been paying their mortgage. So we know that that's an issue.
However, it's easier to recover from poor credit without having a foreclosure on their
record with a foreclosure on their record. Lenders will not lend to them for a mortgage,
usually at least two to three years. So (···0.6s) all things being equal, their income has
to be, their credit score has to be up, their debt has to be in line, et cetera, et cetera. But
they, lenders have a strict rule.
Generally two to three years before they will lend to somebody. Again, if (···0.7s) the,
for a mortgage, if their credit is bad, they could fix their credit, but they wouldn't have
that hard line drawn the sand of a two or three year timeframe. So not having the
foreclosure on their record is better than just having bad credit, okay? (···0.6s) So the
bad credit, they can recover from quicker. (···0.7s) What they can also do as a
forbearance, and I mentioned this to you because so many people nowadays have
been because of covid, you know, the word forbearance is out there a lot more.
And it's basically that workout agreement with their lender. So the forbearance
agreement, (···1.6s) as I mentioned, is generally where they stop payments for a certain
amount of time and they get tacked onto the end of the mortgage, or they may get
broken down. If it's a very temporary situation, the lender might ask them to pay a
higher payment for a year until they're able to catch up the amount that they were
behind.
Keep in mind though, that's a little bit tougher, tougher for people because if they were
out of work, they weren't paying their mortgage, there likely were other bills that they
were getting behind on as well. So to increase their mortgage to a higher amount might
be a tougher, um, tougher pill to swallow. (···1.0s) And then a loan modification, we
haven't mentioned these terms yet, but this is a loan mod for short. Instead of
refinancing, (···0.7s) if we, you know, we don't wanna market to them that they can
refinance because their credit's bad, so they can't go out and go to a different lender,
but they might be able to change some of the terms of their loan with their same current
lender.
So it's called a loan modification (···0.6s) after the crash. Two, this was a very popular
strategy that people were charging homeowners to negotiate with their lender. When a
homeowner can do it themselves, we just as our, you know, role of ambassador, we
need to help them understand what their options are and working with their lender and
modifying the terms of their loan is an option.
So the most common term, or the most, yeah, the most common term that a loan
modification is going to modify is going to be the term or the length of the loan. So let's
say that they owe a hundred thousand dollars and they have 21 years left on their
mortgage, (···1.0s) and I'm gonna make up a payment of a thousand dollars a month
(···0.8s) if we were to refinance for 30 years.
So the term of that, right? So if they were to refinance the amount that was currently
owed (···0.6s) for instead of 21 years, refinancing it out for another 30. So extending the
term of that payment, then the payment will decrease and it makes it easier for the
homeowner to afford. So the most common (···0.8s) change or modification that a
lender will make is the term or the length of the mortgage. (···0.7s) The second one is
going to be interest rate.
So they may lower it, they may lock it into a rate and not keep it increasing, (···0.6s) but
they may work with you on the interest rate. And then last but not least, and this is like
number 100, even though I'm only giving you three options, this is way down the list.
They might actually modify the amount of the loan. So if the remaining balance is a
hundred thousand, if they're upside down on value, they may reduce the principle or the
amount on the loan.
But I've seen it happen. It's just not that common. But it is a potential option, again, only
if they're upside down on value. Okay? So that's if they wanna stay. But again, it doesn't
mean that they can, right? They may not qualify to stay. (···0.5s) And so I had mentored
a student and he was in foreclosure unfortunately, and he had a stay at home mom
wife. They had several children and he actually had three more.
(···12.5s) So had credit cards. (···0.5s) He was able to negotiate with his credit cards in
order to delay payments, reduce the interest rate, get a workout agreement with them,
that it reduced his monthly payment. While he was in this situation, he (···1.2s) had tried
with each of the three lenders and he had no luck.
(···1.0s) Any idea why he was able to negotiate with the credit cards, (···0.7s) but not
the mortgage companies? (···0.6s) Well, credit cards are unsecured debt. (···0.6s) So
they want to work with him because they aren't in a position to foreclose. The three
mortgages had liens on the house and they actually had an opportunity to, to get their
money back where an unsecured credit card wouldn't necessarily have that same
option.
So he was able to negotiate the credit cards, but was unsuccessful with the three
mortgages that he had. And the reason was he was unemployed. When they get to the
part, how much can you afford? He couldn't afford anything. (···0.6s) So even though he
wanted to stay, that may not have been an option, okay? But if they wanna leave the
house, if they've already made that decision, and sometimes you may have to spell
things out for them a little bit to help them understand, we can still try to reduce their
payments and penalties, right?
We can still try to reduce that. (···0.9s) If they're interested in repairing their credit, we
might be able to help them with that. (···0.7s) If we buy it or we're able to help them that
the house doesn't get taken from them at auction, that will avoid the foreclosure on their
record. And if you're in Connecticut, that big public hearing where they put place that flip
sized piece of paper or sign in your front yard. So avoid that foreclosure exposure as
well as being on their actual credit report. (···0.7s) So we might be able to buy their
house, right?
That would be ideal. That's what ideally we're hoping to do. We might be able to sell
their house if we don't wanna buy it. We might be able to find a buyer who's interested
as investors. Sometimes we have a database of buyers. So if we're able to cut out the
middleman as it relates to real estate commission or something along those lines, we
might be able to help them sell. And you might be thinking, why don't they just do this on
their own? But again, when somebody's in foreclosure or pre foreclosure on a scale of
one to 10, they're not at a 10, you know?
And sometimes they can't champion their own effort and they just start retreating and
retreating and retreating and instead of taking action, they're just letting, they're getting
into their own head basically. And rather than contacting the lender and finding out what
their options are, they're just retreating and they're waiting for somebody, you know, we
could be that shining light that can help them out of their situation, (···1.1s) bring the
mortgage up to date and equity share.
So I had mentioned earlier that when you do an equity share, obviously there's equity in
the property (···0.6s) and you'll have more opportunities for this currently because of the
fact so many people currently have equity in their properties. But there's an important
piece here, which is bring the mortgage up to date. (···0.6s) How do you bring
somebody's mortgage up to date by paying money out of pocket, right? Ordinarily when
we're buying a property, we put down earnest money, which locks in our contract, or it's
called consideration.
(···0.5s) But we aren't putting money out of our pocket to buy this house. We don't have
a contract to buy this house. We're putting money out of our pocket, which means that's
a little bit riskier on our part. So I'll explain how an equity share works, but I also wanna
disclose, this is one of those areas that I mentioned. There's two contracts that are
really important that you make sure you get from your attorney.
And one of them is the equity share agreement. When I go over the equity share, I will
share that agreement or share that again with you that you need to make sure you get
that document. Because you're bringing the mortgage up to date by putting money out
of your pocket is a little bit riskier. (···0.5s) And in the state of Minnesota, rather than
calling this an equity share, they call it equity stripping, meaning the investor is stripping
equity from that property. So it's not always viewed upon favorably.
So this is definitely something that you want to consult an attorney on and make sure
that you're doing it the proper way to operate within your state. But that is something we
can do. We can certainly stop the mortgage from happening if we don't bring the
mortgage up to date, they're gonna con move on down the foreclosure process and
eventually end up at auction and the homeowner won't have a choice. (···0.6s) So this
is an option, and we'll discuss how to share the equity, (···0.9s) receive money to move.
So what if they were to say to you, Catherine, I don't even have money to move. I can
move in with my family, but I can't afford to rent a truck. I I don't have the opportunity to
do that. Well, (···0.8s) we could possibly give them money to move right Now if we're
doing a short sale, remember owed is one 50, the property's worth a hundred. If the
lender is giving up that amount of money, do you think that they want the homeowner to
get any money? No. However, maybe we can buy a piece of furniture.
Maybe we can buy an appliance. So if you're going to try to give them money, you
wanna make sure that you literally provide them with a bill of sale so that it's a
transaction outside of the parameters of the short sale, okay? But again, don't start
offering all these things until you know what it is they want. Maybe they have money
because they haven't been able to pay their mortgage so they were able to save a little
bit, but they don't have enough to catch it all up. Or they know the prospect of them
being able to make the mortgage in the future is going to take a while before they get
back on their feet.
They may have some money. So you don't have to offer that unless they say that that's
one of their issues. (···2.0s) Help them find somewhere to live. Now what I say is when
you help somebody out of foreclosure, (···0.6s) especially with a short sale, you need
them to get out of the house. They can't stay in the house. (···0.7s) But also, even if
you're buying the house and there's equity, (···0.8s) you don't necessarily, I've
mentioned that I have rentals.
I don't want to put them in one of my rentals. And it's not just because they haven't had
a good payment history (···0.6s) after the crash. If I did not accept tenants that had a
foreclosure on their record, I would've had vacant units because that was my pool of
tenants, right? Everybody, not everybody, a lot of people had foreclosures on their, their
record. So it's not even a credit driven thing with me. (···0.5s) You run your business the
way you want to, but one of the reasons that you're dealing with the homeowner and
that they're dealing with you is because you two have established rapport with one
another and you are help them.
Okay? Well if you help them now with their current situation and they become your
tenant and they run into trouble again, guess what? They're going to expect you to help
them again. (···0.8s) So I personally like to break that tie and I don't want the, um, I
wanna break that relationship and not have them as my tenant. I will help them through
the foreclosure and hopefully they won't have a foreclosure on their record.
But then I like to break the tie. However, could I refer them to Bradley or to other
landlords that might have property so I might be able to help them find somewhere to
live, okay, just not in my property. (···1.1s) Help them buy another house in the future. If
you think about this for a second, I bet you could come up with what scenario this might
be. And (···0.7s) if you're thinking to yourselves, Hey, maybe a lease option.
That's exactly what I'm thinking of, right? But it certainly sounds good to help them get
into another house in the future. (···1.1s) Actually, lease options are made for (···0.6s)
foreclosure candidates, right? Because they need a little time to re um, fix their credit for
a little bit and maybe save up a little bit of money, get back on their feet. Their ideal
candidates actually for a tenant buyer that we can put into a lease option property. So
these are marketing words that you can use.
And so if you were to say, (···0.7s) help you buy another house in the future, you know,
a homeowner is reading that, how could they help me? You know, these might be
questions that could answer. Um, and from marketing pieces, that's, this is where you're
going to get a lot of the data as it relates to marketing. So we've talked how about how
important marketing is? And we'll get to that. But think about what are you gonna put in
your marketing? Well, one of the things or some of the things that you're gonna put are
the different ways that you can help the homeowner, right?
So that's what they need to hear from you with them. What's in it for me? What's in it for
them? They need to know what their options are and how you can help them. Okay?
(···0.7s) Next we have, (···3.0s) now that we know how we can help 'em, we have to
find 'em. How can we find 'em? Okay? (···0.7s) Address correction requested. So if you
are sending them a piece of marketing, (···0.9s) then (···0.8s) if you ask for the address
correction, (···1.9s) it's either a forwarding address or an address correction.
If you request that, you'll be notified of what the person's new address is. It's called an
address correction. And you can literally write it on the envelope (···0.7s) we talked
about earlier that you might be able to talk to, to the neighbors, right? Couple on either
side across the street. Chances are they will know. Now, (···0.6s) if you're talking to a
homeowner, a neighbor, and they say, you know, we just saw 'em in the yard.
We didn't actually have their phone number, but (···0.9s) maybe you could ask them
where they work. (···0.8s) If you're in Atlanta and they work for Coke or Delta, guess
what? You could find them that way in Florida. It might even be Publix. Do you know
Publix is one of the largest employers in Florida. They're a grocery store, which is funny
to me. Um, but the neighbors might remember where they work. And so that might be
another way of finding them. And as I've said too, I want you to try the least expensive
ways first, right? I don't want you to spend a lot of money trying to find somebody first,
(···1.6s) the property appraiser.
So we just went through the property appraiser or property assessor website and I
pointed out to you the property address and the homeowner mailing address. It's
possible that they changed their address with the appraiser. It's possible that they didn't.
You could also check in nearby county. So for instance, I grew up in Miami (···0.8s) and
that is, there's Miami, Fort Lauderdale and then basically Palm Beach County.

It's a tri-county area. People vacillate from one county to another often. And that's the
area where Bradley lives in. So it might be, if we were searching the area, maybe we're
initially looking in Miami where their property was, but they might have relocated to
Broward or they, the county North Fort Lauderdale, they might have another property
there, right? So you might be able to find them through the appraiser or the county
assessor's office (···1.0s) and the county clerk. So this is not one that people often think
of, but I will tell you that this is a little on the personal side, however, it's worked for me.
(···0.6s) I have, I live on a seven mile island and I, you know, walk to dinner, I bike ride,
what have you. And I have a former business partner. I'm not stalking him. Boyfriend,
business partner. I should add. I'm not trying to stalk him and drive by his house and
see what activity or vehicle, whatever. I don't care anything about that. I just wanna
know that he didn't move back to Fort Myers Beach.
That's my big thing. I wanna know that he hasn't come back here. And one of the ways
that I keep track of him is that he has a bad driving record so I can count on him. Isn't
that hilarious? Probably I can count on him getting a ticket (···0.6s) and that'll have his
current address. And actually now he, after our settlement, he actually has bought a
property so he's easier to keep track of, but for a while too. And I'll tell you the first time
that I looked him up and I guess it was, I think it was probably the clerk, it was either the
clerk or the secretary of state (···0.5s) and it said that it was my city, but I couldn't
picture where that was.
And I was kind of thinking, are there apartments back there? You know, is there an area
of town? It wasn't on the island, but it was still the city. And I was trying to think, you
know, where could that be? Is (···1.3s) where is he living? I, I wanted to know, I didn't,
again, wanna check specifically which property or what have you. I just wanted to know
the general area. And I got duped.
I was so mad. The address was a um, a u p S store PO box. And I was so mad at
myself that I didn't figure it out. And that's exactly what it was. You know, that looks like
a physical address. So unfortunately he duped me the first time. But that is a way that
I've kept up with him as well as the Secretary of State, you can search your tax, not your
tax, your state records, which show corporations. And so you can look it up by name of
company or name of officer. And although he doesn't ever renew his companies
periodically, he'll create a new one and I'm able to keep track of him that way.
But most recently has been the clerk, which is kind of funny to me too. Um, Google, of
course you can Google them, you can use social media. So you could use Facebook.
The problem with Facebook is if you were searching me, I've been told that um, there is
an, or even if you Google me, there is an exotic dancer with lots of tattoos by the name
of Catherine Butler.
Bradley does. He's almost falling out of his chair because that's not exactly my mo.
(···2.3s) And yes, so when you're Googling somebody, or even at Facebook, there
could be plenty of Catherine Butler's, even if there was a Catherine Butler in Florida, it's
harder in that particular case to know exactly if it's the right person that you're looking
for. And do be careful if it's public information, you don't want to, you know, send a
private message to six Catherine Butlers and ask if they're in foreclosure or something
like that.
So be very careful about something in that regards. But it is a possible opportunity.
(···0.8s) And LinkedIn to me, I don't know about you Bradley, are you on LinkedIn by the
way? (···1.5s) Yeah, I have a profile set up, but I can't say that I, uh, spend much time
there. (···1.3s) I'm the exact same way. But LinkedIn is basically, to me it's the business
side of (···0.8s) Facebook, (···1.3s) isn't that kind of a way of describing it?
It is a contact mechanism. And so, you know, from the professional sense, it's not
Facebook but it's business. And you can um, search for people on there. You can
message them directly, (···1.1s) you can, obviously there are services out there, white
pages Ben verified is a service. Another one is called Intes (···0.6s) and Intes, I'm not
sure about the other ones. I think Ben verified also, they'll charge you like a monthly fee
and I don't know, it depends on the volume that you're doing, if it makes sense for you
to go that route versus what is now very popular, which is called skip tracing.
So skip tracing is actually (···0.5s) what we talked about even on prop stream, where if
you wanna make a call to the homeowner or to send them, you know, ringless voicemail
or a text, you need to be able to get their contact information, not necessarily in terms of
address, but another means by which to contact them.
And so skip tracing is way more popular. Now I think that prop stream, (···0.8s) I don't
know if, I think I'm correct, that they charge 12 cents, but it depends on how many
records you're having them search. So it's based on volume. If the more you have that
you're checking people, then obviously they're going to give you a better deal based on
the quantity. But skip tracing used to be a whole lot more expensive than it is now.
(···0.8s) And you know, you might think, well what, what is it that they're checking for?
(···8.0s) So you might be thinking with the skip trace, you know, what can they do
differently than we can't do? One of the ways that they're able to find people is by utility
records. So if somebody left their house and they went to rent an apartment or a house
nearby, what are they going to be able to do? They're gonna have to connect their
utilities, right? Water, electric, gas, whatever it is.
And so part of what skip tracing people have access to are those records. And so I've
had seen skip traces on myself and because I've had records connected at properties, it
has, you know, all of these different properties where I may have lived. And I used to
wonder how on earth, you know, are they checking the county records? What is it? It's
that they get the utility records. So that can be something that they have access to that
we would, would not necessarily have access to that.
So those are kind of all different ways of locating the homeowner. Don't get hung up on
one particular deal, like if there's a vacant house and you know, sometimes when I've
met with students they'll say, oh, this would've been, you know, this was such a great
deal but I couldn't, I couldn't find the homeowner. (···0.6s) Well they don't wanna be
found, you know, sometimes it just isn't going to happen. But you also might be thinking,
you know, (···0.8s) this vacant house would be such a great deal. You have no idea if
it's gonna be such a great deal because you haven't (···0.7s) seen the inside of the
property.
You have no idea how willing they are to negotiate, et cetera. Don't get hung up on one
particular piece. If you can find the homeowner and it's meant to be, go for it. I just
wanna give you some other options other than just mail forwarding or something like
that. Honestly, my, the neighbors if they are willing to share information are really your
best bet and that's a way to get the information very quickly. (···0.7s) So that should be
some tips on how you can find the homeowner.
Next we're gonna get into a title search, but I think we should probably end here,
Bradley, and then start fresh with the title search. (···0.8s) Let's do that. So, uh, join us
on the next video. We'll be back to start with the title search. Thanks guys. Perfect.
Thank You. (···1.8s)
(···2.2s) Welcome back everybody. We are going to talk about a title search. (···0.6s)
And so through the standard process of you buying a property, a title company or a
closing attorney will automatically do a title search for you. It's standard operating
procedure, but the reason we're bringing up title searches is so that you understand
(···1.4s) if you are to buy a property at auction, you need to, oh (···0.9s) gosh, sorry,
something just fell.
I think we're okay though. Um, you need to be able to understand a little bit about the
property that you're buying without a title search being paid. So people who buy at
auction (···1.0s) investors are going to become experts at doing title searches, title
searches. I'm gonna say, depending on where you are, 150 to $200, (···0.6s) two 50 to
do a title search without getting title insurance to know that it's actually going to be
100% true and real.
But if you are going to bid on a property at auction, maybe you're gonna bid it on five
properties that one particular day, well, guess what? If you don't buy any of them, you
just spent almost a thousand dollars in title search fees. So if you are going to buy at
auction, you need to learn how to do title searches (···0.5s) just because at auction you
need to know who owns the property and what is attached to it as it relates to liens and
how they'll factor in.
We'll go through liens in a little while, but you need to understand that. But I want you to
know it's primarily for the purpose when you're buying at auction, okay? Normally it's
gonna be standard operating procedure and title companies automatically do it. You pay
for it, but it's something that happens every day that you buy a property. You are going
to need to do a little bit of that research on your own if you're buying at auctions. So title
companies and closing attorneys can help with title searches.
The primary thing that they're doing is they're confirming ownership. So you know, do
they in fact, do the records reflect that in fact, that person is the homeowner. So title
companies will go back and research ownership. Sometimes they'll go back 40 years,
50 years. It depends on what's common in your particular area, but they'll make sure
that, you know, we looked up that property in sunrise. So they'll make sure that they see
that the deeded was in 1998 or 1988, I guess, whatever year it was.
And then if they've owned it for 27 years and now they sell it to the next buyer, they're
gonna look at the title that is researched through the county to make sure that all of
those records are correct. So A sold it to B, B sold it to C, and they verify the true
ownership. Okay? Somebody can't sell something they don't truly own, and they wanna
confirm that the ownership is real and legal. (···0.6s) They'll also look at the property
taxes.
So Bradley and I talked about that. We may search the assessor, the auditor or the tax
department, so that we need to know whether or not the property taxes are current. If
you buy a property and there's $4,000 (···0.7s) of unpaid property taxes that you weren't
counting on in your figures, when you're calculating your deal, that's gonna be a
problem, right? So we want to know if the taxes are current and if not, how much is
owed. So they will also do research relative to property taxes (···0.6s) and assessment.
So I mentioned to you that, (···0.8s) you know, in um, area where they are now putting
in city water or city sewer, the county or the city may assess the homeowner. I had that
happen. And the city was the city of Cape Coral, and it's in my county. Fortunately, I
didn't own a lot of properties there, but when they brought in city sewer and city, um,
water, it was, I don't know, like 20 something thousand dollars the assessment was.
And what they allowed you to do though, was to pay it off. I don't know if it was monthly
or annually, I forget what it was, I didn't pay for it all up front. I remember that, but I don't
remember the terms. But basically they put a lien on my property showing that that
assessment was still owed. And so, you know, I paid on it regularly, what have you, and
then at some point it obviously got paid off, but that was something that would've been
needed to know, is that the city had a lien on my property in addition to the mortgage
company.
Okay? So property taxes and assessments can even trump the mortgage. (···0.7s)
Obviously they're gonna be checking mortgages for you. Is there a first mortgage? Is
there a second mortgage? (···0.6s) Is there, you know, an initial mortgage that they sold
to another company? It's sometimes called an assignment. So they're going to track the
loans that have been on this property and what is still existing. And then as part of the
normal closing process too, they'll contact the mortgage company to find out exactly on
the day of closing what would be owed to pay off that mortgage.
But you need to understand what is owed on that property, right? And if there are other
mortgages, there could be more than just one (···0.6s) nowadays. Most, well, I was
gonna say one or two, you don't find three very often, but you certainly can find them.
(···1.2s) They also will look for, um, not just property taxes, but even i r s liens, we'll talk
about liens, but they'll look for any other liens that are on the property, any civil court
judgments that may exist.
(···0.7s) So if somebody goes to court (···0.5s) and they have a monetary judgment
against them, (···0.6s)sometimes that vendor or whoever got the judgment against them
could also then attach it to the house and that that's a payment or a debt on the house
that needs to be declared. And so that would be something that is owed on the property.
You don't wanna find out about these things.
After the fact (···0.8s) bankruptcy, they'll check to make sure whether or not the
homeowner has filed bankruptcy, because if they have, there might be a judgment
against them (···0.8s) or it has to go through a certain process or something along those
lines. So they'll check to make sure that the homeowner hasn't had a bankruptcy on
their record, or if there is what the next steps are to make sure that all of the debts from
that bankruptcy have been settled. Maybe they're in the middle of a bankruptcy and they
don't actually have the authority to sell the property until their bankruptcy is finished, or
it's part of the bankruptcy and they can't sell it, right?
So they have to check into a bankruptcy issue. (···1.7s) They'll also search the clerk
records (···0.7s) because if somebody has been had a marriage or they've gotten
divorced, there could be name changes there. So are there other liens or other issues
that might relate to a different name that that person has had? So they also wanna
check the clerk records, making it sound a little bit ex extensive, right?
It's not like, oh, there's a mortgage, how much is it? And you're done. It's not always
quite that clean. It can get complicated. It's not usually quite so, but it could be. (···0.6s)
And that's why the normal course you're going to have, um, a title company do this for
you. And then last but not least, they'll check the probate records, which is generally
under the clerk as well, sometimes under the circuit court. But you know, if there are two
people on title, but one has died, we have to prove that, you know, and then did it go
back to the revert back to ownership of just the one person?
But probate can complicate things as well. So all of these issues with title need to be
worked out. Generally speaking, when you're closing on a property, a title search can be
completed within three to five days. Sometimes you could maybe rush it, but you can't
afford to pay for title searches on properties that you may win the bid on for auction.
You need to learn to be able to do some of these searches because you're not gonna
be able to pay for them if you are just looking at the potential of buying a property.
So if you find that you're going to buy properties at auction, you're gonna have to get up
to speed on how to do title searches or get somebody else on your team up to speed to
be able to do that. (···0.6s) If you ask a title company or closing attorney, oftentimes
they'll do several for you without charge, or obviously they're hoping to get your
business. I think I may have mentioned I bought a, um, this was years ago, but I bought
a property from a guy in jail, (···0.8s) and one of the first things I did was I called my title
company to find out how much was owed on the property.
And so, you know, I needed to know so that I had some ideas it even worth pursuing.
You know, I had to track this guy down in jail and I learned an awful lot about our judicial
system and really more the jail system or what have you. But anyway, it was quite
interesting. But, you know, that was something right away. I needed to know (···0.6s)
what was owed on that property.
Was it even worth my time? And so fortunately it was, and it ended up being really very
much worth my time. Um, but anyway, that's one of the things that you have to find out.
Again, typically it's (···0.7s) standard operating procedure, but you need to know some
of these things as you're bidding on properties at auction. (···0.5s) So title searches, not
everybody's favorite, but (···1.1s) usually they're easy, but you need to understand the
different nuances. It might not be as easy as it appears.
(···1.4s) What do we have next? Marketing, marketing, marketing, marketing, right? So
we talked about, (···0.5s) you've heard me mention marketing how many times already
in this training, A lot, because to me that's really the crux of everything that we're doing,
is finding that deal. We have to do marketing to find that deal, okay? And what type of
marketing is it that we're going to be doing? Well, marketing is so important, and I will
actually watch this class, Vicki Green created and recorded, but marketing, negotiating
and closing the deal.
So there is a lot to know, especially now with technology marketing. (···1.0s) It's a lot
easier and less time consuming for you to be able to market to homeowners because of
the systems that are you can put in place and the ways that you can market to people.
In the past, we would put a label on a postcard that way back when was pink or yellow
or neon green, right?
And that's what we sent. Well, nowadays you can have a, um, postcard printed with a
picture of the house. So there's literally an app. If you're driving for dollars, you can take
a picture of the house, they'll send a postcard to that homeowner, and the homeowner
gets the postcard with the picture of their house on it. I mean, that's pretty fancy if you
ask me. So marketing has come a very long way. (···0.7s) And so lots of different types
of marketing.
So in print marketing, you have your postcards. Postcards are obviously a little bit less
expensive because of the postage, the option that I just told you about, taking the
picture of the house. That's not less expensive, that's more expensive than a letter, but
postcards generally are going to be less expensive. And I personally have had better
luck with letters. But you know, there are other people that I know have had better luck
with postcards. What is your luck going to be? Well, you have to test it. And that's the
whole thing about marketing is what's going to work for you.
And it's at that particular time. So let's say five years ago I tried postcards and I didn't
have any luck. Well, it's been time I could try 'em again, right? Because things have
changed and I might have better luck with postcards, but I haven't in the past. But if
you're doing letters, (···0.7s) one of the things you know, what are you you gonna put in
your postcard? What are you gonna put in your letter? What are you gonna put on any
type of your print marketing? Well, let's think about the ways that we can help
homeowners.
Those are some of the points that you want to put on your marketing. Okay? Letters. If
you're going to create a letter, you can actually hand write or have someone hand write
the letter on a plain white sheet of paper (···0.8s) and copy it (···0.8s) onto like, (···0.6s)
it's called personal sized stationary. So it's not an eight and a half by 11 sheet, but like
colored pastel paper with matching envelopes, you generally want it to be a, an
invitation or greeting, card sized envelope that is handwritten, (···0.7s) and the
handwriting has to match the letter.
So you, you write the letter once in your handwriting on white piece of paper, (···0.6s)
copy it onto the personal stationary. So it looks as though you've written each one. And
with the matching envelope, the same handwriting must match. So if Bradley was going
to help me with my marketing, he would have to write a letter and I'd copy it, I'd write my
letter and copy it, and we'd each do the envelopes with the matching handwriting for the
sets that we were creating.
(···0.7s) I'm not a big fan of the (···0.8s) postcards you get, or even the letters or
envelopes that you get where it has the script. That is a type style that looks like
handwriting. (···0.8s) That's, I can tell that in a half a second. So this is real, that it is
your handwriting. It may be copied, but they can tell that it is very much your writing and
it matches on the envelope.
So you wanna get a greeting card sized envelope, (···0.6s) and even if you're using an
eight and a half by 11 sheet, fold it to fit into that greeting card or invitation sized
envelope. Hand write the address. You can use a return address label. You don't have
to put that. Or you could have a stamp of your address or what have you. And you don't
wanna use metered mail, you don't wanna run it through the post office. You want to put
on some sort of stamp.
(···0.7s) So the stamp too, I'm patriotic, but I do recommend you don't use a flag stamp,
use flowers or some other type that the post office has out right now that's a little bit
different. So part of the goal is, is in order for your marketing to work, they have to read
it or listen to it or what have you. If it's print, they obviously need to read it. Well, if they
go to the mailbox and they have four pieces of mail, one is the electric bill, the other is a
solicitation from what have you, the other is a credit card bill.
But then they see this greeting card, size envelope that has handwriting on it and a
stamp, you know, that it at least gets opened. (···1.1s) That's halfway there. Okay? So
you want to make sure that it gets opened. Here's another thing too. We tell you that
you need to send out marketing five to seven times what? (···0.7s) That sounds crazy,
doesn't it?
But here's what happens with a letter. You're going to see the letter and you might say,
I'm not interested. I don't wanna sell my house. (···0.8s) Well, the second time you
might say, what is this? (···0.6s) I'm not interested. (···0.5s) The third time you might set
it to the side and say, I (···0.6s) might give them a call (···1.0s) the fourth time. You
might say, I, I'm really gonna call them. (···0.9s) And then on the fifth piece of
marketing, that might be the day that you get served, the homeowner gets served, that
the lender is foreclosing on them, or they just lost their job or they've decided that
they're getting divorced, right?
So marketing is largely about timing. So it's that repetition. And I heard a stat from
somebody recently, and of course now I forget what it was, but it seems like it was like
90% of the people don't ever send a second letter. (···0.6s) And I know this, I've
mentored hundreds and hundreds of students and obviously taught thousands of
students. And if they send out marketing, we're lucky if they send it once.
(···0.8s) So you're going to beat your more than half of your competition. If you send out
a letter at least twice, five times, you would really get some answers. (···0.7s) So
separate yourself by being slightly different. Hand write, um, the letter, even though it's
not too laborious. You can obviously, too hire somebody to help you do that. You could
hire a stay at home mom or an (···0.7s) older, a senior person that, you know, could use
some extra money or somebody from the church or a neighbor or something like that.
It doesn't have to be yours. You need to decide when you're starting your business, do
you have more time or do you have more money, right? (···0.5s) Most people have
neither (···0.9s) when they're starting this business. However, they don't have money.
(···0.8s) They need to spend a little bit of extra time. But it depends on your particular
situation. If you have more money than time, than pay somebody to do your marketing,
you know, right in the beginning, you might have to do the research on your, um,
foreclosure records that you're going to be sending out marketing to people.
But in the future, you can pay somebody to do that for you. The good news too is if you
start doing it yourself, you know how it should be done, you know, um, how long it'll
take. So things like that, it, it does help when you know your business starting out from
A to Z and then you can decide which pieces of it you don't wanna do, and then you can
hire somebody when you can afford it to do that.
(···1.8s) So letters, I definitely prefer the handwritten route rather than the type route.
Definitely not an, um, what are they called? Number 10, envelope, which is standard for
the eight and a half by 11, um, sheet of paper. I'm very much against those. Um, the
envelope is a biggie. We know that it gets opened. (···0.9s) Flyers. So flyers are
inexpensive. I suggest if you're going to make a flyer, (···0.6s) you could put it at the
pizza place or you could put it, you know, I've seen them even placed on houses.
But if you're going to do a flyer, don't do a a full sheet. Do a half sheet of paper, like a
half of an eight and a half by 11. Because if you are placing it somewhere, like on a
bulletin board or um, at church, you know, on a bulletin board or the pizza place or the
gym or wherever you're placing it, if you have an eight and a half by 11 sheet, it's not
gonna stay as long because it takes up so much space. If you place a half a sheet, it's
gonna likely stay there longer because it's not taking up as much space.
And you guys know to put the little strips with your phone number and to take off at least
two, so it looks like somebody else has already taken 'em off, right? But how much does
it cost you to create a flyer? Not that much, right? If you can't do it, your kids can, they'll
show you how. (···0.6s) It's really not that hard. And flyers, it could be places that you're
going to anyway, if you're gonna place it at the gym. Bradley said he went to the gym
today and you know it, while he was there, he could have put up a flyer.
It's no time at all whatsoever, right? So flyers can be great. Um, door hangers, I had a
student in class who had, um, created a door hanger and the door hanger that they
created, they had an eight and a half by 11 sheet of paper and just folded it in half and it
was the perfect size. They cut out the little, kinda like a question mark at the top
(···0.7s) to make a perfect door hanger. Now your paper should be a little bit, um, more
sturdy than eight and a half by 11 sheet of copy paper.
But nonetheless, it was the perfect size. And so door hangers, how much does that cost
you to make? Not very much. And you don't have to pay for postage on that either,
right? So door hangers you could make, sometimes you need to think about too, we're
gonna talk about marketing in person, but some of these things are like if you knocked
on somebody's door and they weren't home, you could leave a door hanger or you
could leave a flyer. One of the things that I like too is a tri-fold brochure.
(···0.7s) So again, an eight and a half by 11 sheet of paper, and you can get a lot more
information on a tri-fold brochure. If you just give somebody your business card, how
much information can you put on that business card? Not very much, right? But if it's a
tri-fold brochure or a flyer or a door hanger, you can put a lot more information on there
(···0.5s) as it relates to the tri-fold brochure. I would encourage you to, to use bullets
even on the door hangers, the flyers, rather than writing out everything.
If I were to show you a document right now that had the first two paragraphs typed, right
line, line, line, line, and then at the bottom it showed bullets of certain items, (···0.5s)
when you're glancing at that document, your eyes are immediately going to go to the
bullets because they're much easier to read than the paragraph of words. So using
bullets, think of a trifold brochure too. It's very narrow, so it's easier to read than
paragraphs that go from one side to the other.
(···0.9s) On your trifold brochure, I would recommend that you put your (···0.6s) name
and (···1.0s) phone number (···0.8s) on every side of the trifold brochure and the trifold
brochure, you're gonna have the cover right when you open it up, there's the inside, and
(···0.9s) then it's going to be the back cover. So there are going to be three places.
Anytime that they're looking at your brochure, you want that information to be handy for
them.
(···0.6s) You also need to think about, (···0.5s) are you going to use your personal
name or are you going to use your company name? (···1.0s) Something to think about,
you know, are you going to try to help them personally? (···0.6s) Or you could say, Hey,
I'm Catherine with Pitt's Path. We help people who are having problems with their
mortgage. You know, you can use your company name, but you're also still using your
own personal name. But you need to think about what, um, what route you're going to
take, because that's going to be important in your marketing.
I'll just add one thing onto that, Catherine there while you're taking a drink, but (···0.8s)
it's really true because we, uh, you know, everybody that that's getting into this could be
at whole different point in their business where, uh, now that I have been kind of outta
my corporate job, I'm okay putting my personal name on there, my cell phone on there,
like any kind of lead, give it to me, let me see it. I'm, I want to chase after it. But when
we first got got started, uh, with my wife being a pharmaceutical sales rep, we didn't
want necessarily her first name, her picture, that sort of thing in the marketing because
of what her, her job was and, and the potential issues with crossover there, et cetera, et
cetera.
So, uh, but then she was still able to do marketing, just would do it under our company
name. Uh, then now with me not having that kind of responsibility like she did while she
was still working that corporate job, I would use a personal name. So lots of options
there. Neither necessarily right or wrong, but very customizable to whatever your
situation is.
So pretty cool. (···1.3s) That's not at all why Bradley didn't put her name or picture on
the marketing. She's beautiful and he was afraid that somebody would come get her.
I'm teasing Bradley, she is gorgeous, (···0.7s) she's smart, she's nice, she's awesome,
but she is beautiful. Couldn't Have, well I was just, I was just very good at sales. I guess
that's how I ended up, uh, closing that deal. So (···1.8s) I guess, so you win, that's for
darn sure (···0.7s) we would say that he married up.
Anyway, she's a lovely lady and he is too. So I'm teasing. (···0.9s) But you do need to
think about is it gonna be the personal aspect or the business trifold brochures, like I
said, you can get more information on there. You also want to give them a call to action,
as we call it. So you'll see that in marketing oftentimes it will say, call now or hurry, call
today. Something along those lines.
It's called an embedded command. And in the sales arena, your brain hears that or sees
it. And so even though it's subliminal, it is a message to them, you know, and like I said,
part of it is just timing. You know, they don't have pizza commercials in the morning.
They don't have Egg McMuffin commercials in the evening. You know, part of it is
timing. So (···0.6s) you want to though give them some sort of encouragement in some
sort of command. Um, obviously don't forget to put your phone number.

Even if you do a letter or you do a flyer or a door hanger or a trifold brochure, I (···0.8s)
would recommend that you put something handwritten (···0.8s) on your piece of paper.
So even if it's already printed, if you have a nice tri-fold brochure, (···0.7s) still write
something handwritten on it, it gets their attention more than just a completely printed
tri-fold brochure that somebody left behind or they got in the mail or whatever it was.
Okay? So handwritten on many levels. And then last, think about your website. I also,
you know, Bradley was talking about, you know, students are at different points of their
investing career. One thing I absolutely do not want you to do is say, oh, I can't market
until I get my website. Oh, I can't do any marketing until I get my company created. Oh,
you know, until I get, I don't know which phone number it is I'm going to use. I need to
get my logo. Whatever it is, don't use all of those excuses.
Don't wait until everything is perfect before you start your marketing. So to me it's kinda
like if you wait until the perfect time for you to have children or when you can afford 'em,
guess what? You know, there'd be no children on the planet, right? If you waited for that
perfect time, same thing with marketing. You can't wait until you have everything
perfect. At some point you're going to have to take the plunge in this marketing. I can't
stress it enough. This is one of the most key components.
How are you going to get your deals? It generally is going to have to be some form of
marketing. You know, I tell my students, you're not gonna wake up tomorrow with a
duplex in your driveway. It doesn't happen. You have to do something to make those
leads come your way. Okay? (···0.7s) Now I do want to address that. You can call them.
(···0.6s) So you could call the homeowner directly by doing a skip trace and getting their
phone number. (···1.0s) You can leave a ringless voicemail. I think everybody knows
what that is. Nowadays, if you sometimes, we'll all of a sudden you're looking at your
phone and there's a voicemail and you're like, the phone didn't even ring.
Well, my first thought of course is, you know, I had a bag signal, but in reality, it may be
that they didn't call, they just dispensed a ringless voicemail. (···0.7s) Also, nowadays
too, you can send out texts. You have to think of who you're targeting. So (···1.2s) if you
were doing (···2.2s) homeowners that have owned for over 30 years, you might not
wanna text them, right?
Because that might be an older person and they might not do text. My mom at 91 has
an iPhone and an Instagram account and can text and do all of that stuff. But you never
know, right? So (···0.8s) sometimes too, it's good to do different types of marketing
because you never know what's going to stick. I do wanna caution you and Bradley, if
you know any of this information, I have not researched it, but if you, um, heard it from
the marketing class or any other, um, things that have been discussed within Pit's path,
one of the things that I want to encourage students to do is you need to check into the
do not call list.
Because either ringless voicemail or text, you can't do because of the do not call list.
And I'm not sure which one of those it is and the do not call. They often have state, um,
state requirements and how you have to check that list and things like that. Sometimes
investors won't do it and they'll just say, oh, I'm sorry, you know, I didn't mean this.
Somehow this information was incorrect and I accidentally called you.
I apologize. Well obviously take them off your list right away, but if you get somebody
that's upset about it, you know, they could pursue it. And it's a fine, I believe for
violation. You know, it's a violating fine per occurrence, so you don't want to ever have
that happen, but you know, you want to find out what you can and cannot do. The other
thing, you know, we talked about foreclosure laws, but in this arena too, because the
ringless voicemail and the texts are becoming more popular marketing initiatives,
(···0.8s) I think that states are passing laws that are not allowing these things to
happen.
Do you know anything about that Bradley? Or hear did you hear anything about it in the
marketing class? (···0.9s) I just know that it's very similar, I guess in, you know, my
expertise being more short-term rentals, but it, it's kind of similar in that, uh, it's very up
in the air everywhere and it's ever changing. So all I tell any kind of students is it's, it's
mostly important to just kind of keep up with it.
And any area you want to do marketing in, uh, I would just do a quick Google search to,
to see what is the most accurate, because I'm seeing it change all over the place.
(···0.6s) Yeah, and I don't know that it's changing on a national level per se. I do think, I
mean, there may be some national legislation, but I also know it's state specific. I had
recently looked into it for Florida, and I believe that you, you either could get a list by
region or by county, and there were prices for that information, et cetera, et cetera.
And like I said, usually it's not going to be a problem. But, you know, if you're calling
somebody at dinner time and they're hung, they're hangry, right? Not just hungry or
angry, but they're hangry. You know, you might, you might catch 'em at the wrong time
and they wanna pursue it, you know, so (···0.6s) we're at least letting you know, you
know, what actions should be taken. It's your business. You do what you want, but as
long as you know, you know what the issues could be, like print in terms of signs, you
know, are you allowed to put signs up for bandit signs?
(···1.1s) No, (···1.1s) that's illegal. (···0.6s) It's against code violation. Ask me how I
know. I (···1.9s) can't tell you how many hundreds and hundreds and hundreds of signs
that I've put up or had put up (···0.6s) and oh (···0.9s) my gosh, I'm sorry, they must
have put that on the wrong house. (···0.9s) Or they must have put it in the wrong
location.
I'm sorry. They must have misunderstood me. I'll make sure that that sign gets taken
down (···0.7s) right away. (···0.6s) And you know, I, I don't have them now, but I used to
have code enforcement officers names in my phone and it said, code mike, code Larry,
code, whoever they were. So if they called, I knew not to answer. And lemme tell you, I
almost have a degree in signs. But you know, in that case, knock on wood, I have never
gotten in trouble. Well, I, I've gotten in trouble for them, but I've not gotten fined for
them.
I've had to have them taken down or whatever, but I've never gone to sign jail. But
supposedly you'll get a fine per sign. My experience is the code enforcement officer will
call you and your signs need to be taken down, (···0.6s) but they could find you, you
know, in one of my areas. Um, I have a couple rentals and the entrance to the
development, it's not a, it's a working class, it's not a fancy neighborhood, but it does
have a, just an entrance, not a gate or anything, but an entrance and that main stretch
and that main entry and exit, um, street, (···0.6s) everybody goes through and sees
that.
So the amount of marketing, the amount of people that see that sign, it only stays up
one day, but it's worth it because, so there's so much traffic in that particular area. So
sometimes they'll just take the signs. Usually they're, you know, they'll call you, well, I'm
like, usually they take them. That's my experience. Um, I've never gotten in trouble
other than, you know, to have to take the signs down.
That's my only experience. But, you know, and I don't know anybody personally that has
been fined for that, but apparently that can be an issue. (···0.8s) So be careful with your
marketing. The last one is, in addition to all these other methods, we also can talk to the
person in person, so we can talk to the homeowner in person. And we're actually going
to talk about that when we get back on our next segment. (···0.6s) Am I right?
(···1.4s) Yes. (···1.2s) We're gonna talk about door knocking. (···0.7s)
(···2.8s) Welcome back everybody. You may be thinking, are you kidding me? We're not
really going to talk about in-person and or door knocking, but guess what? (···1.3s) We
are. We absolutely are. And so one of the reasons that door knocking is so important is
you might be cringing already, right? We talked about what are some of the fears that
you may have. You may have a fear of door knocking. It can be a little intimidating, but
just like anything else, the more you do it, the easier it gets, right?
(···0.5s) And the (···0.7s) one of the most important things is that you are going to be
separating yourself from your competition. Because a lot of people won't do this. How
easy is it to send out a postcard or a piece of mail? It's easy, right? But it's not as easy
as it relates to actually door knocking on somebody's door. And I know it's intimidating.
I'm gonna give you a few tips and hopefully if you do practice it, then you'll find that it's
not as hard or not as intimidating as you actually thought.
I mentored a student one time and she had been in my class and when she put her
request for mentorship through, she said that she did not wanna knock on doors
(···0.7s) on her request. It's not a question on the request. And then her husband picked
me up from the airport, we went to lunch, she joined us, and within the first five minutes
she said, I don't wanna knock on doors. So we do want to as mentors, push you out of
your comfort zone.
But she was so intimidated by it, she didn't want to do it. And if you are that opposed to
something, it's not gonna be that natural anyway. So if, if you don't believe in it or you're
not comfortable with it, you're not gonna be able to pull it off, okay? So (···0.5s) it will
separate you from your competition. Not as many people do it. If you give it a try or if
you aren't even up to it, that's okay. But I do want you to understand that there's
technique to it and it will separate you.
Okay? So door knocking, this is in person. (···0.8s) And we had already talked about,
because foreclosures, that a notice generally gets filed. You want to make sure that you
are one of the first, right? Because once that notice is filed and it's public, then other
people are going to start marketing to these homeowners. So even as it relates to door
knocking, you wanna be one of the first, okay? First to be knocking on their door.
(···0.7s) So think for a second. When do you think might be the best time?
What day of the week? Let's start with day of the week and time. We'll do it together.
(···1.7s) So if you say after work, so during the week after work, well, if they have
children, they're trying to get dinner on the table, help the kids with the homework. Make
sure that they're, um, they are bathed and get them in bed, right? That's usually a pretty
hectic time in many households. So they might not appreciate somebody knocking on
the door.
(···1.1s) What about, okay, if we cut out the week, Monday through Friday, that's not the
best time. (···0.6s)How about Saturday? Some people might think, well, if they're
working a Monday to Friday, then Saturday might work. Well, if you work during the
week, what do you do on Saturday? The kids have sports, you're running errands.
Things that you couldn't get done during the week, right? And then on Sunday, what do
most people do in the morning? Go to church. (···0.7s) Maybe they go out to eat after.
So I'm sorry, football fans.
But the best time to door knock is Sunday afternoon because that's when a lot of people
are generally home. (···0.7s) If you are door knocking, if there is a no solicitation sign,
don't door knock. They are already telling you not to be there. It's kind of like the do not
call list, right? If there's a no solicitation sign, by all means don't, don't door knock. If you
are in an area and you don't feel comfortable, you're not gonna be door knocking Friday
night at 11:00 PM But if you're in an area and you aren't comfortable abort the mission,
okay?
Trust your instincts. If you're not comfortable, then by all means, don't go forward with it.
(···0.7s) How are you going to prepare? Well, one of the things that I like is I want you to
(···0.7s) door knock in pairs. (···0.9s) And not only is it in pairs, I like the male female
roles. So Bradley might say, look, Catherine, I'm a clean cut guy. You know, I'm, I'm
strong enough, I'm, you know, I'm okay.
I, I would be comfortable and wouldn't be concerned about knocking on somebody's
door by myself. You know, I don't need another person there. But you kind of have to
think about too, you don't wanna put yourself or Bradley, a (···0.6s) man wouldn't wanna
put themselves in a vulnerable position. You know, when you're knocking on the door, is
it a single female that invites Bradley in because he looks like Superman and he's so
handsome? No, you don't wanna be put in that situation. Not that anything would ever
happen, but Bradley doesn't wanna be accused of anything, right?
So the other reason is, let's say that, um, your door knocking and it is going to be a
female. Well, she is in foreclosure because she and her husband just got divorced
because he was cheating on her. (···0.5s) Well, she probably hates all men. So
Bradley's not gonna have a chance, right? But if there is a female partner, then by all
means we might be able to speak easier to one another. However, if Bradley and I are
door knocking, she might answer the door and say, oh my gosh, you look just like my
cousin.
You know, or something along those lines. So sometimes it's that male female, it's also
that good cop, bad cop. Of course Bradley would be bad cop. I'd be good cop. But you
do want it to be two people. And I do prefer the male female. (···0.9s) If you don't have
any other options and you feel safe to do it, okay? But I really prefer for you to have
somebody door knock with you. And it doesn't have to be your business partner.
If you're doing their this business, your own, it's okay. But you know, if Bradley and I are
friends, 'cause we're not friends by the way, but if Bradley and I were friends and I said,
Hey Bradley, I need to borrow you for an hour. Will I go talk to this homeowner? We'll
grab lunch after. Is that okay? You can have somebody come with you, okay? Doesn't
have to be your business partner. They don't have to, um, be in a position where they're
really having a conversation with the homeowner either. So just their safety in numbers,
but it's also that good cop, bad cop, male, female.
Who are they going to connect with basically? Okay. (···1.0s) And how to dress. So
(···1.7s) I don't want you to overdress and I don't want you to underdress. So if we were
getting dressed pretty much nowadays, as you know, jeans are acceptable anywhere.
We're in Florida, quite honestly, especially for men, shorts are acceptable. Ladies, we
could wear capris, but shorts are also acceptable in Florida. But you certainly don't
wanna wear a suit. (···0.6s) I don't even like men to be (···0.7s) Bradley's in a business
shirt.
It is short sleeve, which I like better than long sleeves. But that is a little bit dressier to
me. I almost prefer a, (···0.9s) like a golf shirt, you know, it can be a collar, but it's that tshirt
fabric as opposed to the button down. It just looks a little bit fancier. So I don't want
you to go after working on your property with paint on your clothes, you know, I don't
want you to dress to that extreme, but I don't want you to dress up too much. (···0.6s)
And you know, ladies, for us, we don't wanna wear our, you know, Sunday best clothes,
that sort of thing either.
So dress, you know, you're going to be talking to somebody who's in financial trouble.
So don't be rubbing your wealth, you know, in their face. You don't. You wanna be
respectful, like I said, not opinion your clothes, but you don't wanna dress up and be too
flashy. And the same applies with jewelry. You know, if ladies, especially if you have a
nice wedding ring or an engagement ring, don't bring it or turn it upside down or
something like that.
Try not to be too flashy. More men have the nicer watches. Some of us ladies do, but
you know, men can be flashy with their watches, you know, they're half the size of their
hand or something like that. And you know, that can really stand out. You're not trying,
you're trying to tone yourself down, not tone yourself up, you know, not try to be flashy
and catch attention. (···0.7s) So be respectful in your dress, but don't overdress. Same
thing with your jewelry and or watch. (···0.6s) So if Bradley and I are gonna be door
knocking, we've already decided when we're gonna have to do all of our homework.
So we want to do our research on the house. We're going to know who owns the
property, right? We're going to know exactly where it's located. We're going to look them
up on public record or on prop stream. How long have they owned the property? What
did they pay for it? Any mortgage information that we are able to obtain online. How
about comparable sales for the neighborhood? So we have some idea, we don't know
the condition, but so that we have some idea of the value of what the property could be
worth.
If in fact fact we picked it, uh, fixed it up and then resold it. We (···1.7s) wanna make
sure that we have all of our paperwork as well, but do your pre-work. And so when it
comes time for Bradley and I to leave the house, (···0.7s) we have rehearsed, so we've
roleplayed in terms of him being bad cop, we wanna make sure we're on the same page
relative to our strategy. You know, we know our numbers, the what approach are we
going to take?
(···0.8s) So we walk outside (···0.6s) and are we going to take my B M W or Bradley's
Honda or his truck? (···0.6s) We're gonna take the Honda or the truck. Right? Exactly.
Okay. So you understand my point there. (···0.6s) And then if you have signs on your
vehicle, if you have magnetic signs, I buy houses cash. Or nowadays people have even
more in the back window as opposed to the magnetic signs. You don't want that on your
vehicle because you don't want to be announcing to the neighborhood, oh look, you
know, this person is having financial trouble.
So don't use signs on your car if you have them, if they're removable or try to take the
alternate car. I used to drive, uh, in fact, I was guess I was like Bradley. Bradley used to
have a Corvette. Did you say you recently got rid of that? (···1.5s) I still have it. 1970.
Oh, 1970. Good god, you weren't even born. Mm-hmm. (···0.6s) Why did you pick that
year? I (···0.7s) just really liked it.
I thought it was the best looking one. (···0.6s) Wow. That's funny. I don't know what it
looks like, but, you know, (···0.6s) would Bradley be taking his Corvette when he's door
knocking? Absolutely not. I used to have, I've always, well, often driven sports cards in
my prior life. And (···0.9s) I bought my very first four door car two years ago. (···0.6s)
And, but I got rid of the sports car image because with my rentals too, in the very
beginning, you know, I managed my own properties and you can't be driving up in a
Corvette or any other type of sports car asking somebody for their rent.
(···0.6s) And if it's a unique car like Bradley's is as well, there aren't a million of those on
the road. And so you would definitely stand out and you don't wanna do that. I also told,
because I was a single female landlord, I used to tell my tenants I lived in another city.
Well, if they see my unusual car, you know, parked under my house, then they might
know, hey, she lied. She actually does live there. So you do wanna think about the
vehicle that you're driving, (···0.7s) and this is a little bit hokey, but we have, you know,
our game plan, we're driving to the property, we wanna start thinking about getting
ourselves in the mindset, right?
Um, you know, these people aren't able to pay their mortgage. (···0.5s) Are they? What
are they doing? Are, are they drinking? Are they doing drugs? (···0.7s) Have they eaten
today? You know, how bad is their financial situation? Have their children eaten today?
You know, put your empathetic head on and be comforting to these people and get
yourself in the right mindset.
We're there to try to help them not to see how much money we can make. (···0.8s) So I
had a friend of mine who taught grad students to knock on doors for him. (···0.9s) And
(···0.8s) this sounds so hokey to me, but it also I think is just so clever. So what he
trained them to do, depending on the type of house that you live in, when somebody
comes to your house, sometimes you can hear that door slam on the car, right?
So he trained them after they closed the door to kind of scro down and wave, like they
were looking out the window and he saw them. So he kind of waved up to the house
and then whether or not they even saw somebody looking out, somebody would be
more inclined to actually answered the door because we waved and they thought that
we saw them. So it's kind of hokey, but it's also pretty clever. It's just one little tactic
(···0.6s) I normally suggest knocking. You could do the doorbell, either one.
The problem is that, um, you know, doorbells don't always work and you may or may
not know it. So you don't wanna be standing there not knowing that the doorbell doesn't
work. The other thing is that a lot of people nowadays, Bradley, I don't know the last
time you drove for dollars, but (···0.8s) the last time I drove for dollars, I was amazed.
And I'm not driving in high income neighborhoods, by the way. I was amazed at the
number of houses that have what type of doorbell? (···0.6s) A ring camera. (···0.9s)
Honest to goodness, (···0.6s) even in these types of neighborhoods, I cannot believe
how plentiful they are.
So nowadays that's something else that you have to factor in, is you might be talking to
them through the doorbell, and obviously it's a video doorbell. So do keep that in mind.
Don't be, you know, doing anything that you shouldn't be doing. As you're standing in
front of their door, they might be able to see you. Okay? (···0.8s) So once you knock on
the door, if (···0.9s) Bradley and I were going, I suggest that I stand up front, um, as
opposed to Bradley in the front.
It's just people are usually more likely to open the door to a female, even though
Bradley doesn't look threatening by any means, but they're more likely to open to a
female than they would to a male. Or let's say that I am (···0.6s) five feet tall and
Bradley is six feet tall. Well, they certainly don't want him towering over them, by all
means. You want to put him in the back. I mentored a, um, a football player and he
played, I forget what country he played in in Europe, but he, he was slender, but I don't
know if he was six eight, I don't remember how tall he was, but he was very tall.
Not only was it height, but his arms like from one wall to the other. I mean, his armand
was frightening. And so he knew that about himself and he knew that his size could be
intimidating to people, even though he wasn't like some big brute.
He was just simply tall. Um, he knew that he needed to be the one in the back so that
no one was getting intimidated by his size. In my case, you know, we all know our
personality types and I, I get a little (···1.0s) excited, (···0.5s) so I need to kind of dial my
personality back a little bit, you know, oh, you know, the car's in the driveway, maybe
they're home, you know, and I get so excited I'm knocking on the door. That's too
overwhelming to people, right? I need to dial myself back.
And so I know that about me. I have to mentally think of that in order to dial myself back.
So you knock on the door. And then the childhood game I want you to play is mother
may I, so if you think, mother, may I take one giant step back, okay? So you don't want
to be in their face like this, right? When they open the door, if you give them space that's
going to make them feel more comfortable, (···0.7s) if there is a step and you step
down, (···0.7s) do that as well because then that puts them in a position, or at least they
think they are in a position of power, they're towering over you.
So give them that step there. Also, if you are going to (···0.6s) knock on the door and
you stand right in front of the door this way, that's a bit aggressive. (···0.8s) If you were
to maybe just shift your weight back or you were to turn to the side a little bit, doesn't
this look far less intimidating than this when they open the door, right?
So try to think of how you're being perceived and how you're looking when they first
open the door (···2.3s) to make it look official. If you have t-shirts with logo, you know
your company logo, you could wear that. I highly recommend that you bring a pad folio
or a clipboard. People always, you know, like when you knock on the door and you're
waiting for somebody and you're gonna be a little nervous when you do it, (···0.6s) what
do you do with your hands, right?
So one of the things that you don't want to do is you don't necessarily want to reach out
and shake their hand. Okay? So what do you do with your hands and why don't you
wanna shake their hand? Well, you may want to, but I don't want you to because when I
shake hands, and I'm from corporate America, so my brain is automatically programmed
that I want to shake somebody's hand. Now, you know, with covid upon us too, that's a
completely different way of thinking where we don't wanna touch people, but mine was
more from an aggressive state.
(···0.5s) When I meet somebody, my automatic reaction was to extend my hand when I
extend my hand. Not don't, I don't just, you know, I'm not a cold fish, so I don't just put
my hand right here, I lean forward and I'm in their space and I'm touching them. Those
are all no-nos. So you don't wanna go down that route. But what do you do with your
hands if you have a clipboard or portfolio?
It makes it look as though you have some official business purpose there, which is
helpful. Okay? So that's something to think about. Also, I want you to bring your
paperwork. (···0.7s) If there's a disclosure that they need to sign, you know, saying that
you are, um, an investor or whatever the state may require that you sign off on, have
the homeowner sign off on where else are you gonna put that? You might as well bring
a padfolio, make yourself look official and have a place to put your, all of your
paperwork that you might need. Okay? (···0.7s) Talked about turning your body, not
shaking hands (···0.7s) and anything else you can think of, Bradley, that I didn't cover?
I (···1.9s) think I covered everything. We're gonna now talk about if they answer the
door, what you're going to say to them. (···2.3s) Anything I forgot? Nope, we're good.
Okay. Yeah, I don't, the only thing I'll throw in just the one last thing. Oh, is I get my
assistant here jumping up in my lap, but, uh, no, it's, uh, you know, the other thing is
with the, the what you wear and, and how you look and, and that presentation, (···1.5s) I
have a shirt on like this and, and coming from where I came from in the pharmacy and
the guy covered in, you know, some other kinds of tattoos and ink and all this sort of
stuff, I would cover this up when I was going outdoor knocking because that is
something like it or not.
Uh, we're still in a, a, a day and age where that could make a difference. So I would just
say, you know, again, you don't have to be over the top.
You can, you don't have to not be yourself. But at the same time, I want people to, to
see that I have an approachable demeanor. So I would just make it, uh, in a way that
that would appear as such. So just my, That's a really good point. (···0.5s) That is a very
good point. And so (···0.6s) those that are reviewing the training might not have even
seen that if you hadn't done some sort of gesture. They might not even know that that's
an issue. Because meanwhile, (···0.5s) if they haven't seen your body, they're looking at
you and thinking, oh, what a clean cut guy, and he's obviously very bright and blah,
blah, blah.
And then you stand up with these tattoos, you know, that's a, that's a very interesting
point. And it, it, it is sad that we do judge people that way. And, um, you know, your
generation, (···0.6s) it's (···0.5s) less, um, and you're gonna run into people with tattoos
more than you're not. (···0.6s) I have a friend here that we know on the beach and he
has longer hair. It's not in a ponytail, it's not that kind of long, but it's longer.
He is not as clean cut as Bradley and he has tattoos, but he also has those gauges, if
you guys know what they are with just the hole, it's not that big, but the hole in your ear,
it's not like a pierced ear where you put a post in, it's the looks like a washer kind of of,
they're called gauges. And I think that that makes him look, I don't wanna say offensive,
but makes him look a little rougher or tougher than the tattoos do. But, you know, I don't
know which came first if he got tattoos or the gauges, but that is something that you
need to think about.
I had, um, um, student that I was recently talking to and he had this c o d long beard,
(···1.8s) you know, that can be intimidating to some. (···0.6s) Or if you are wearing, you
know, a sweatshirt, don't put the hood up. And I don't mean that in any political or any
kind of cultural type of thing, but think of how somebody is viewing you, right? You want
to be as open to them and not be putting them off in any way over matters that you can
control, you know, whether it's appearance, whether it's going to be, um, you know, my,
my excitedness, you know, my excitement.
So, you know, you have to just think of how you're being perceived from others. So it's
definitely something you want to think about. But the tattoos are a nice addition. Thank
you for that. (···0.8s) So if you are door knocking, obviously you want to greet them, but
you know, if I were to knock on the door, you want to confirm that they're the person you
wanna be speaking to because what if you know, I am (···1.1s) knocking on John
Smith's door and a gentleman answers the door and I try to start talking to him.
Maybe it's the next door neighbor, maybe it's the brother, maybe it's the son. I mean, we
have no idea who it is. You wanna make sure that you are talking to the correct person.
So you want to confirm their identity, okay? Don't just assume that because a male is in
foreclosure and a male answers the door that you're speaking to the right person.
So make sure that it is the right person. (···0.6s) Identify yourself. So this is, you know,
as it relates to marketing as well, your name and or your company name, (···0.8s) I find
that the more money I spend on asset protection, (···0.7s) the less I give out my last
name. (···0.8s) I used to be Catherine Butler and now I've shortened it more to just
Catherine, because two, if you say two names, they're less likely to remember either.
But if you only say one name, they're a little bit more likely to remember one of those
names. So I've gone to Catherine, um, as opposed to Catherine Butler, and I just don't
want my name out there as much, really. But you could also say your company name
(···0.5s) and you know, you want to explain your purpose there. We help people who
are having challenges with their mortgage company. Your mortgage company has filed
paperwork against you to start proceedings, to take back your home. (···0.7s) Has
anybody been out here yet to discuss your options?
You know, try to make it as light as you can. I also don't like to use the word foreclosure.
It's an F word, right? It's not (···0.8s) socially acceptable. Oh, that is. But it's just, it's, it
makes them more sensitive. We're trying to be, you know, respectful of them and
empathetic. We don't wanna be floating some of those words around are they having a

problem with their mortgage company? Yes. That's just a nicer way of saying it, you
know, but it'll also help you understand, you know, has anybody a anybody been out
there to talk to them?
What is the history? What have they done so far? You know, have they gotten letters or
postcards or has anybody door knocked before you, has anybody been out to discuss
your options? You know, we can help them understand what their options are. We are
the ambassador. We are not the big bag bank, right? They're getting this mail and the
phone calls and everything else, and it's all very overwhelming and intimidating that we
are just this person who can help them, help them understand what the opportunities
are.
(···0.7s) So don't expect them to invite you in for a cup of coffee regardless of the time
that you're door knocking. But your goal when you're door knocking is that you want to
schedule a time to come back to talk to them. (···1.0s) Now, (···1.4s) I want you to door
knock in pairs when you are scheduling a meeting with them. If they don't have a
partner, significant other, what have you, I (···0.6s) would encourage them to also get
somebody to come to the meeting.
Is it a neighbor, a (···0.6s) family member, a friend, somebody from work, somebody
from church, somewhere along the line. They should have somebody who could also
attend the meeting to put them more at ease. They are overwhelmed by all of this
information. And so two heads are better than one and it will just make them a little bit
more comfortable and they're able to absorb more information or the other person can
help absorb it. Maybe think of additional questions to ask what have you. (···0.8s) Now,
(···0.7s) if you're not comfortable, then by all means, I don't want you to meet at the
house.
But ideally you need to see the house. So if at all possible, I do want you to schedule
that meeting at the house. (···0.8s) When you go to the house (···1.7s) for that meeting,
do you guys know where most business or most, um, most everything really happens
inside the house. It's in the kitchen or the dining room that's adjacent to the kitchen.
That's or the kitchen table.
That's where a lot of, um, discussions are had, et cetera. It's not always in the formal
living room or anything like that, (···0.6s) you know, but if you were meeting with them,
how do win friends and influence people? So what kind of dogs do you have? Bradley?
(···1.3s) Two Shihtzu. Okay, so the Shihtzu, I wasn't sure if they're shihtzu or Bijas. So
you know, let's say that Bradley is door knocking and they have a shihtzu, you're gonna
say, oh my gosh, I have two shihtzu myself. You know, you're looking for something to
bond with them.
There's a, um, what do you call it? There's a golf bag in the corner. Oh, I love to golf
myself. Are you any good? I'm just a hacker. Whatever it is, try something in there, you
know, to be able to find some sort of commonality with them and, you know, just try to
be light in conversation starting out. But, you know, you kind of wanna start things off by
saying, you know, what would you like to see happen? And basically that means do you
wanna stay or do you wanna go, you know, what have you done so far?
Have you spoken to the lender? Have you read any of the material? Do you know what
your options are? They likely don't remember. It's the big bad bank. (···0.7s) So what I
want people to do, Bradley already said this too, you need to be yourself, okay? I don't
want you to say things like I say them, but what I want you to do is literally to sit down.
This is how I do it. If it works for you, fine. (···0.6s) I sit down and I type out I can type
better than I can write quicker. (···0.5s) And I really massage what it is that I want to
say.
So do you think when I started teaching this class that, you know, Bradley and I just,
um, showed up together here one day and that I hadn't rehearsed or looked at or
thought about what I was going to say? I'm not gonna tell you I rehearsed it, but many
years ago I did rehearse things like that. But I would do it certainly for door knocking,
but I would type out exactly what it is that I wanted to say. I would make sure that it
flowed all of the words worked for me, and then I would practice and rehearse that,
(···0.5s) that I had scripted out very well.
(···1.0s) Where do you do that? (···1.3s) In front of the mirror. It's one of the most
painful experiences when you're standing there talking to your mirror, rehearsing your
script and what it is you wanna say to these homeowners. But you need to make sure
that you get the words out and that you massage them because you might have typed a
word, but when you're saying it, that really doesn't seem to make sense or it doesn't
flow from your mouth.
You wanna make sure that you are as cohesive as you can possibly be. So make sure
you're well scripted, you're comfortable with everything that it is you want to say. And
(···0.5s) then I (···0.6s) suggest you go back and make an outline. So take it out of
script form and put it into an outline form outline so that you're not overly rehearsed,
okay? Get comfortable with what it is you wanna say, but I don't want you to sound
overly rehearsed because that's, that's not gonna come across very genuine, okay?
Um, so (···1.3s) make it your own, you know, whatever words you're comfortable with.
Like if you were to say to me, I want it to be personal, or I want it to be my company, it's
your company. You can certainly make those decisions if you say, you know, I, I don't
wanna beat around the bush and I wanna tell them that. Um, I wanna use, I know that
their lender is trying to foreclose on them. Okay? It's your business, you know, by all
means, make the words yours.
You can't use my words and I can't use your words. We have to use whatever we're
most comfortable with. (···0.6s) Now, there's another thing that people, you know, will
sometimes say you could do is to door knock and say, Hey, my realtor told me that
there might be a house for sale in this neighborhood. Do you know anybody here? I'm
looking to buy a house. Do you know anybody here who might be interested in selling?
And (···1.1s) some people might say, well, you know, that might be a little bit easier
because I'm not being as confrontational and letting them know that, you know, the
lender is foreclosing.
But you also have to think about how do you transfer that conversation to, oh, by the
way, I know that you're in foreclosure, right? (···0.6s) I don't lie. Well, I'm Irish. My face
gets pink at the thought of lying, right? Let alone actually saying a lie. I wouldn't be able
to genuinely do that because I feel misleading. But Bradley or someone else might say,
you know what, Catherine, that gives him an out and that works well for me.
I feel that, you know, it's less confrontational. They can then tell me that, Hey, I may
have to sell my house. It may end up working out whatever you're comfortable with, I
would suggest trying it, but I know that I personally couldn't pull it off. Just like some of
you might not be able to pull off some of the things that I would necessarily say. Okay.
But hopefully that gives you a few tips. I've had students in class or students that I've
mentored (···1.5s) that have given me tips, you know, people who have door knocked.
Some of the professions that I think of would be like a contractor in particular, a roofer.
So if they're in Colorado and a hailstorm comes through, (···0.7s) you know, a
contractor, a roofer might go door knocking to let homeowners know. Do you know that
insurance might cover, you know, a new roof for you based on the hail damage that we
recently had? Or you know, something along those lines. But you know, obviously too
there have been religious people that have been door knocking or you know, selling
knives or girl scout cookies or whatever it is.
But there's all these different tips out there and I've tried to put some of the tips here so
that you have some idea of how you should present yourself. And so the next one is
going to be (···0.6s) the experiences that we'll encounter. Should we do that and start
fresh on the next one with the type of experiences that they might get behind the door?
(···0.6s) Okay, so we'll end it here and when we come back, we'll talk about door
knocking. Now that we know what to say, what is the homeowner, how are they going to
react?
Okay? So we'll come back for that. (···1.6s)
(···3.7s) All righty. Now that we know what to say, what to the homeowners when we're
door knocking, how are they going to react? So we wanna talk about some of the things
that you might encounter when they are, um, when you're door knocking and how the
homeowners will react. (···0.5s) So do you think for a second that somebody might
actually slam that door on you? (···0.8s) Yes, (···1.1s) absolutely. So when you get to
the part, you know, we help people who are having trouble with their mortgage
company, they may know why you're there, and if they're not ready to listen to it, that's
okay, right?
(···0.6s) And if the door slams, don't (···0.7s) knock again or ring the doorbell or cover
the peephole, or try to stop the door from closing. Don't do any of those things. Let them
close the door. (···1.1s) If they're not ready to hear it, you don't wanna pursue that,
right? (···0.6s) So if somebody slams the door, (···0.8s) where are they?
Did they run back to the couch (···0.5s) or are they still on the other side of the door?
They're usually still on the other side of the door, right? So you still have an audience,
even though they don't want to face you and speak to you, what you can do is lower
your voice and say something similar to, (···0.6s) I'm sorry, this obviously isn't a good
time for you. However, I'm in a position where I might be able to help you and at least
help you understand what your options are. (···0.9s) I'm gonna leave behind some
information.
Please feel free to contact me when it's a better time for you. Okay? That's where we
talked about our marketing, whether it be a door hanger, a flyer, a brochure, whatever it
is. I assure you, if you leave that information behind (···0.5s) you, drive around a couple
blocks and come back by, that'll likely be gone because they would've opened the door
to get the information, okay? But do understand that you still have an audience, so it's
still an opportunity for you, okay?
(···0.9s) Do you think that they're going to say, oh no, we're we're not in foreclosure.
You know, we we're, we're not there. The lender, it was just a misunderstanding. Or
they might say, (···0.7s) no, my husband fixed that, or My wife fixed that. You know, it's
not that one person, um, pays the monthly mortgage, right? So it's not like Bradley pays
one month and Renee pays the month. It, the next month it comes out of one account.
So somebody may actually be unaware that in fact the mortgage is not being paid,
(···0.5s) or they may be in denial.
If they're in denial, just let them know. If you were to bring the documentation, so if you
brought a copy of the notice of default right in your padfolio or your clipboard, if you
brought that notice, you would be able to share it with them. They can no longer be in
denial, and it's not likely that you're going to beat them door knocking than them getting
Served. When the, um, lender files paperwork, usually the property gets served as well
as the homeowner.
So if it's a, an investor, they'll get the property will get, um, served by a process server,
the foreclosure documentation, as will the homeowner. So they try to cover all of their
bases. It's not likely that you're going to beat them, but if you have documentation with
them, you can share with them and say, (···0.6s) this is actually in the court records that
I happen to see today, so that's why I'm here. (···0.5s) They may be in denial, but if you
have the paperwork, it'll at least help them understand.
So, as I said, it could potentially be a spouse. If I were to inform a spouse (···0.5s) that
their spouse is not making the mortgage payment, they have bigger issues than a
foreclosure, quite honestly. So that likely is not something that you want to get involved
in. However, again, you can leave your information behind and they can contact you
after they've had a chance to likely yell at their spouse for not paying the mortgage or
keeping them in the loop or something along those lines.
(···0.7s) So in the script, I had also mentioned that I want you to confirm that you're
speaking to the correct person. (···0.9s) If I were to knock on a door, (···0.5s) and let's
say a gentleman answers and I say, oh, are you Mr. Smith? No, um, is, is Mr. Smith
here? (···0.7s) No. (···0.6s) Does he live here? (···0.6s) No. Do (···1.0s) you know a Mr.
Smith? (···0.7s) Who could that possibly be?
(···0.9s) Could it potentially be a tenant? (···1.0s) Right now you should have done your
pre-work and you would've known that Mr. Smith didn't live there. But in case you miss
something, again, you want to verify that you're speaking to the right person. Now, I just
said that you, (···0.5s) you know, may inform the spouse that their mortgage is not
being paid. However, you could also be informing a tenant that the mortgage is not
being paid, and they're going to say, but I've been paying my rent.
(···0.6s) Well, you know, it's not exactly kosher on the landlord's part to accept the
tenant's rent and not pay the mortgage. However, (···1.2s) you have somebody that
now has the direct contact information for that landlord, right? So you should be able to
get contact information so that you can call the landlord. But keep in mind you also have
a captive audience with that tenant where you could say, you know, the landlord hasn't
been paying the mortgage.
I may actually buy this property. Is it, you know, are you happy living here? If I buy it, I
might like to keep you in this same house and you could continue to live here. Is that
something you would be interested in? No, I went out of this property right away. Well,
guess what? I have other rentals, so I might be able to put you in one of my other
properties. So get the tenant's contact information as well, because that's a conduit for
you either to get ahold of the owner or for it to be a potential lead for you as an
occupant or a tenant, either in that particular property or another one of yours.
So you can share the information with them. (···0.7s) You may also find that somebody
is open and they, you know, may say, oh my gosh, you know, I keep getting all this
paperwork from the lender and I, I didn't even know where to start. It's also
overwhelming, you know, how, how is it that you could help me (···0.7s) have that
conversation? Do you want me to come in and sit down and we can talk about it? Or
you can schedule a time, right? But they may literally invite you in at that time.
So you wanna make sure that you are prepared, as I said, what are you gonna say to
them as well as bringing the paperwork with you. So you may also encounter that they'll
be open and accepting (···0.5s) to having a conversation with you about how you can
help them. (···0.9s) And then last is if no one's home, which (···1.2s) is that you wanna
be prepared with your marketing. So in addition to the contract and the disclosure, if you
need it, or a copy of the notice of default, bring a piece of marketing to lead behind if no
one's home so that they can contact you back (···1.5s) in a live class.
We would actually role play some of these reactions. And let me tell you, it can be
hilarious. And it's often something that students, um, will comment on after the fact
because it's amazing the reactions that people will have. Um, and it's much more
animated and it just is a way for us to deal with it and encounter certain circumstances.
So, um, if you ever have the opportunity to attend a live class, we would certainly try to
execute that. But this at least gives you a little bit of, of a heads up and kind of thinking
in advance, you know, how will they react to what it is that I'm saying? These are some
of the reactions that you'll typically get (···1.9s) next, Bradley. I think we have equity
sharing, right? I used to say equity, sch equity, but nowadays many, many, many
people have a lot of equity in their properties.
(···0.7s) So we talked about why would somebody who has equity. So if their house is
worth a hundred and they owe 40, there's 60,000 in equity there, right? Why would
somebody who has $60,000 (···0.7s) in equity risk not paying their mortgage and lose
their house? Well, life happens to them too, right? Maybe they got divorced, maybe they
lost their job, maybe they had an illness. Could be anything, right? Just as a side note
too, I've been told that the number one reason that people file for bankruptcy is medical
expenses.
(···0.8s) You've heard that as well, Bradley. Brad Bradley was in kind of the medical
field, so he might've heard that. (···0.9s) So one of the first things that you want to do
(···0.7s) is you want to have the homeowner (···0.6s) sign that equity agreement. And I
told you that I would remind you that this is one of the two most important documents
(···0.6s) that you need to make sure that your attorney has approved. Whether they're
sharing their document with you, you give them a sample and they mark it up.
But this, you wanna make sure that you're following the laws for your state, and in
particular that your equity agreement is attorney approved for your state. (···0.6s) What
it really is, is a control document. So you are not contracting with them to buy the house.
That's not what, it's not a contract, but you need to have some sort of control document.
So let's say that the house is worth 80, excuse me, the house is worth a hundred
(···0.7s) and we decide to list it for 95.
Well, if it's not selling, I need to have the control to (···0.6s) therefore change the price,
lower the price. You might put things in the document that say that the homeowner has
to cooperate in the showing of the property. They have to keep it in good enough
condition, right? They have to make themselves or their house available to show to
potential buyers. So there are agreements that you wanna make sure that you (···1.1s)
discuss and agree to with the homeowner.
So if you come out of pocket (···0.9s) by bringing the mortgage, um, up to date, you are
out money. And so you want this to happen quickly. You want to be able to have this
equity share sale go through quickly and it might, um, lead to you making some
changes that you need to do. And this equity document, the share equity share
agreement, allows you the control to make those changes. (···0.8s) So the way that
inequity share works is that you're bringing a homeowner's mortgage up to date.
Ordinarily when you buy a house, there's um, earnest money, or sometimes it'll be
called escrow money, but you are basically making the contract legal by providing
consideration, which is earnest money. (···0.5s) If the deal doesn't go through, you get
your earnest money back (···0.5s) in inequity share, you are putting money out of your
pocket to stop the foreclosure.
That's how we're able to make this deal work. So we have to pay, remember how I told
you, (···0.6s) you know, once there's several months behind, oftentimes the lender will
say, you have to pay in full in order to stop the foreclosure. (···0.7s) So let's say that
they are five months behind and the mortgage is a thousand dollars a month. Well, we
have to come out of pocket $5,000. We (···1.6s) wanna make sure that that homeowner
doesn't turn around and sell the house to Bradley out from under us, right?
Because we're out money. (···0.8s) So there's something that you can file. They also
use this as it relates to lease options, (···1.5s) but there's something called a
memorandum of option. It's not exactly a lien on a property, but it's more what we call a
cloud, (···0.8s) which basically says, (···0.7s) I may have an interest in this property.
(···1.0s) I'm not telling you for sure that I do, but somebody should not be able to get
clear title without contacting you.
So it's basically that you have an interest or that it may be a financial interest in this
property. And in order to clear that document, they should actually contact you directly.
So if you are afraid that somebody, the homeowner might try to sell that property or go
behind your back in some way, a (···0.6s) way of getting a little bit of insurance is to file
a memorandum of option, which is where all of the documents get recorded at the
county, and it's not very difficult to file.
Or a title company could even, or closing attorney could even file for you. (···1.2s) So
you bring the homeowner's mortgage up to date, (···0.5s) and then (···1.1s) you
continue making the monthly payments until the house sells. So you're out money to
stop the foreclosure, but then you also need to continue paying so that they don't go into
foreclosure again, right? So you bring them up to date, and then you might have to pay
for a couple of months until the house sells and closes.
(···2.1s) Once you (···0.6s) go to closing and the house is going to sell, you are a cost
of getting that deal done. (···0.6s) So you are essentially a closing cost. So you get paid
your money back, you are an expense to the transaction. The money that you put out of
your pocket is not part of your profit. That's part of getting the deal done. You're going to
split the profit after all of the expenses are taken care of.
And that would be 50 50, right? (···0.9s) It depends. It doesn't have to be 50 50. I could
do 40, 60. I (···0.7s) couldn't do any less than that, quite honestly. But (···1.6s) you're
splitting the profit after expenses. Okay? (···0.7s) So the next one there, next slide.
(···3.3s) So here's an example for you. The homeowner hasn't made a mortgage
payment in four months.
So they're four months behind. (···0.7s) The mortgage is a thousand dollars a month.
So how much are they behind? $4,000, (···0.6s) right? (···1.0s) The fair market value of
the property is a hundred thousand. And you guys don't think, I don't know in California,
that your houses are higher in Florida, they're higher almost everywhere than a hundred
thousand dollars. But I try to use little numbers because I'm not teaching you math, I'm
just trying to teach you the example. So understand that's why I'm usually using smaller
numbers. (···0.6s) But their mortgage is a thousand dollars a month, and the value is a
hundred.
(···0.6s) The mortgage balance is $40,000. So how much equity is there? $60,000,
right? So you are going to put (···3.4s) out $4,000 to (···0.7s) stop the foreclosure,
$4,000 out of your pocket, Okay? (···0.7s) Then it might take three months to get that
property sold and actually close. So you must make an additional three months worth of
mortgage payments.
So, so far we're out $7,000, okay? (···0.7s) If the property is valued at a hundred,
(···0.5s) but we sell it for 95, if it's worth a hundred, why wouldn't you sell it for nine? Or
why wouldn't you sell it for a hundred? Well, maybe you wanna get it sold quickly, right?
So you discount the property a bit. So we agreed to sell it for 95,000. (···0.9s) You get
reimbursed the money that you put out of pocket, which is the 4,000 to stop it, and the
$3,000 in payments that they were behind.
(···0.9s) Then there could be additional closing costs, right? (···0.8s) Pay off the
$40,000 (···0.8s) that was owed. What that leaves is profit of 44,000 that we will now
split. (···0.5s) Again, (···0.7s) profit is calculated after you receive the money that you
invested back, that's not your profit or a part of your profit, you get your expenses. So
you get reimbursed. And then the true profit after the mortgage and closing costs are
accounted for.
You split the profit with the homeowner. Okay? We mentioned that you may wanna file
that memorandum of option. Here's where we run into trouble. (···1.0s) So let's say that
(···1.6s) I am the homeowner (···0.7s) and I'm talking to my brother and I say, yeah, you
know, since I lost my job, I got behind on my mortgage and you know, I (···1.2s) have
already paid $60,000 (···0.8s) down of my mortgage.
I only owe 40, and I know it's worth a hundred, but you know what, this Bradley guy
came by and helped me and I'm gonna end up getting $22,000 (···0.6s) of that. (···1.4s)
And the homeowner's brother is saying, wait a minute, you said you (···0.7s) had
$60,000 that you've already paid off and now you're ending up with 22. How is that
good? That's what I mean by it may not translate. Well, well let's break it down. (···0.5s)
So if they hadn't have sold the property to Bradley, they might not have even had the
opportunity to sell it, because they actually might have gone to auction.
Bradley put out the $4,000 to stop the foreclosure. We might not even be having this
conversation if he hadn't have done that, right? Then he continued to make additional
payments, additional sold it at a discount so that it happened quickly. (···1.0s) And there
are closing costs in addition to that, right? (···0.8s) The other thing is, you know,
homeowners might say, well, why doesn't the, or excuse me, students might say, why
doesn't the homeowner just list the property?
Well, then you have to pay real estate commission on top of that. And keep in mind too,
that homeowners aren't always in the best place psychologically. So on a scale of one
to 10, they might not be strong enough to take this effort on. They're, you know,
retreating and there are other bills that aren't getting paid and the situation is not getting
easier, and they may just not be able to take charge of their own circumstances and
they need somebody to help with that.
(···2.1s) Why wouldn't we as an investor just buy the property? (···0.6s) Why would we
do this equity sharing? Well, number one, buying a house for 95 that's worth a hundred.
I don't get over excited about that, right? There's no profit in there. To me, that's not a
big enough discount for me to buy the property. But let's say that it was, (···1.3s) well,
do I have 20 or 25% down to put on a property to get financing?
Do I have that money down? Can I even qualify for financing? I don't know, right? But
that would certainly be way more money out of my pocket. (···0.8s) Now why wouldn't
(···1.0s) the homeowner just list it, right? We talked about the fact that they aren't
necessarily up for that, but I lost my train of thought. (···4.0s) Oh, so in this scenario, we
only have $7,000 out of pocket.
We get all of our money back, (···0.6s) and then we end up splitting the 44,000. So let's
say we split it 50 50, the homeowner gets 22, we get 22. (···0.6s) What's the return on
my investment of $7,000 versus (···2.3s) what my return would be if I put 20 or 25%
down, et cetera, et cetera, right? So the return on your investment, because you have
such a small amount out of pocket, is generally going to be much greater than it is if you
were to buy it outright.
Like I said, in this scenario, it's not a big discount, but if it was, you know, you might not
be in a position to do that. But the whole key here is return on your investment. The less
you have out of pocket, the greater your return. So who wants to do this deal and put
20% down and make $22,000? Or who wants to put $7,000 down and make 22,000? I
want the seven. How about you, Bradley? Absolutely. So you will have more
opportunities for equity sharing than you've had in the past, because like I said,
repeatedly, homeowners nowadays do have more equity in their properties.
Okay? And next we're going to talk about, we'll end it here on the equity sharing, but the
next topic that we're going to talk about is the opposite, which is short sales. So that's
where somebody doesn't have any equity or they're upside down on their equity. So
we'll come back after break and talk about short sales.
(···3.3s)
(···2.6s) Welcome back everybody. So we just talked about equity shares or equity
sales and equity splits. (···0.5s) What is the opposite of that? As I said, it's short sales,
right? That's when they don't have any equity. So it's really little to know. Equity, I tend
to say when the homeowner is upside down, meaning they owe more than the value of
the property. So we've been using the numbers. If they owe one 50, but now the
property value is at 100, they're upside down on value, right?
So that's what a short sale is, (···0.7s) and it's kind of an anomaly. We say they're short
sales because we're shorting the note, so we're shorting the mortgage to the lender, but
they take a long time. So it's kind of our little play on words. They're, they're not
technically called long sales, but they do take a long time. (···0.6s) So in the short sale,
basically what you're doing is you have to present paperwork and documentation to the
lender so that you're painting a picture as to why they should sell this property to you for
less than what is owed.
Okay? And so all of this documentation that we're going to be covering is what the
lender requires. So it's usually standard. When you are going to speak to a lender,
(···0.6s) you are going to ask what they require to do a short sale, and they'll send you a
list of the information that they want. And this is very similar to what it is that they're
going to require from you. (···0.5s) And if you, when you send the information in it's
pages and pages and pages and pages, they may look at part of it, they may look at all
of it, they may look at very little of it, it just kind of depends.
But if that's their requirement, that's exactly what it is. We have to return to them. Okay?
(···0.6s) So in a short sale, the documentation that one of the first pieces you're going to
need is a standard contract. There's not a short sale contract. It's a regular purchase
and sales agreement. So short sales come in prior to auction, right? So the homeowner
still owns the home.
If we look them up in public record, you will see the homeowner's name. They still own it
(···0.6s) when you put it under contract. We don't know the amount yet because we
haven't decided on an offer price. (···0.6s) And all we need is for the homeowner to sign
that contract, which basically means they're willing to sell it to us. The price is to be
determined. The reason the price is to be determined is because who's taking the loss?
The lender. (···0.6s) So that's who we're negotiating with is the lender.
So the homeowner owns it, but the deal we make is with the lender. So the contract is in
the homeowner's name, but we don't have a price because that's with our negotiation
with the lender, okay? So it's a standard purchase and sales agreement that the
homeowner will sign, but we don't have a price that's T b D to be determined. Now,
attached to that (···0.7s) is going to be an addendum and addendum Supersede
contract. So this will overrule any language that's already in the contract, but basically

the homeowner would need to acknowledge that they understand the lender is going to
be receiving less than what they owe, meaning they could still potentially be on the hook
for that additional money.
Okay? Also, we talked about that would be the amount of deficiency. When we're
negotiating with the lender, we ask them not to go after that amount of deficiency for our
homeowner. Even if the state allows it, we ask them to please waive the deficiency.
Okay? They need to speak to their accountant to find out whether or not there might be
an income tax consequence. There likely would be, because that would be construed
basically as income for forgiven. Debt is income, but we don't want the lender to go after
the homeowner for that amount of deficiency. Um, another piece that's often in the
addendum is it would likely say, you know, even though you're signing this contract, it's
not an approved contract. We don't have a deal with the bank.
So even though you're signing it, there's no guarantee that we're going to be able even
to negotiate a deal. That means if we can't get a deal with the lender, then we can't stop
the foreclosure. Okay? Um, third parties may be dealt with such as the lenders.
Obviously there could be bankruptcy attorneys that we might have to deal with. So part
of the addendum, these are some of the things that are often included. Um, the seller
must cooperate in a timely manner. You're going to see some of the information that the
homeowner is going to require.
Well, if they aren't very responsive to what it is we need to get to the lender, then we
certainly are going to be taking a lot longer than what we would anticipate. So we are
acknowledging to them and they're agreeing to the fact that they need to cooperate in
giving us the information that we need to negotiate with the lender, and that they do so
in a timely manner. So I don't know about you, Bradley I think is probably pretty
organized. (···1.5s) He might have all of his information in files on the computer, but I
have, I (···2.3s) have 4, 5, 6 cabinets, file cabinets in my office.
(···0.7s) Some are two drawer, some are six or four drawer. And I have all that
paperwork. (···0.5s) And like I said, Bradley probably has all of his documents on his
computer. However, my stuff is filed and it's organized. When you're dealing with the
homeowner, they may have a stack or many stacks of unopened mail. So some of this
information that they're going to have to get to you isn't at their fingertips.
They're going to have to open mail or find out where all of that stuff is, possibly even get
duplicate, you know, statements from the lender or something like that. So we're letting
them know in advance what, you know, what role they're going to play and what we are
going to need to get from them. (···0.8s) So you could also put in there whether or not
they could accept, um, backup offers Or not. That's kind of up to you to negotiate with
them (···0.7s) timeframe.
So how long are we going to keep this, um, timeframe open? How long will the contract
be open and valid before, you know, the homeowner gives up or the investor gives up.
So you may wanna put a timeframe in there (···0.6s) after the crash (···0.5s) last time.
So like in oh nine, probably even oh 10 when we were negotiating short sale contracts.
Remember, these hadn't, well, they've existed before, but they didn't exist in the
quantities, certainly, right?
And so (···0.8s) investors didn't really know what they were doing. Realtors didn't really
know, attorneys didn't really know. The banks really didn't know. The homeowners didn't
know everything was, you know, very fresh and things were taking forever. Whoever we
were dealing with was new at their job. We were new at the short sales. So everything
was taking a very, very, very long time. And it wasn't uncommon to he not hear back
from a lender for six months or more (···0.8s) even after you submitted your offer, or
they would lose it and you had to keep resubmitting.
But what happened, at least in a declining market. So let's say that the house was
worth, let's say they owed one 50 at the time the house was a hundred. And let's say we
were offering 80,000. (···0.9s) And (···0.7s) if we don't hear back from the lender and it's
been six months, by the time they come back to us, maybe they say, oh, well, you
know, we will (···0.6s) negotiate down to 90,000. Well, (···0.7s) if they do that, (···0.7s)
depending on our market, if the market has declined in value, our $80,000 (···1.2s) offer
is no longer valid.
So then we'd have to submit another offer. So it can take a very, very, very long time. I
know that earlier in the recording I mentioned, you know, I literally spoke to somebody
in Long Island who had, um, the, (···1.5s) the initial piece of information from the lender
to start the foreclosure. Nine years. He had not made a payment in nine years.
He was working the system. Not everybody is obviously doing that, but he certainly was.
Um, also too, in that addendum, it'll typically say that the homeowner has a right to
cancel some of your language that you know, the laws or the policies that you need to
adhere to. In some states, you must give the contract to the homeowner, and in this
case it would be with the addendums and for them to have x amount of days or hours to
sign the contract or to have a right of rescission component, where after so many days,
even after they've signed, they still have the right to cancel.
So whatever it is that your state is dictating, a lot of those things would likely be. In the
addendum, (···1.7s) I mentioned two documents that were especially important as it
related to the documents you wanna make sure you get from your attorney. (···0.6s)
One was in the last Section, which was the equity share agreement. (···0.8s) This is the
second one. So it's the fourth bullet here, the state specific disclosures.
(···1.2s) So your state might specifically say that you have to say A, B, C, and D, and
that the homeowner likely has to sign that. (···0.7s) So you wanna make sure that that is
the second most important document. Top two, they're both top two, so they're tied for
first place. So the top two that would be the second one is the state specific disclosure
that you need to disclose. And as I told you, you know, one of the primary reasons is
that, you know, too many homeowners are being taken advantage of and they were
unscrupulous, you know, not anybody that we know would operate that way, but they
were very much misleading the homeowners.
And you know, the homeowners don't understand their rights. So if somebody's taking
advantage of them or if they're sharing information that isn't true, they may have no
other resource but to be at their mercy and feel that that may be their only option. So
that's kind of why those disclosures have come about. (···0.9s) There's something
called an authorization to release information.
So if I were to call Bradley's lender right now, and I say, Hey, I wanna find out how
much Bradley owes on 1, 2, 3 Main Street, they're gonna say, what are you crazy lady?
We aren't gonna give you that personal information. So you need to get a document
signed by the homeowner that gives you authorization to speak to the lender. It's a
standard document. If they have two mortgages, you need to make sure that you are
asking for, um, both documents to be signed, one for each lender, and it typically will
have their social security number, their, um, loan number.
And of course then the bank. What you typically can do too is ask the homeowner for
their most recent mortgage statement. That's one of the documents that might take
them a while to find, but typically you're going to, um, just get that information signed,
send it to the lender, and then they'll release information. You do need to find out, you
know, basically up to date, what does the homeowner owe on the home?
(···0.7s) And so one of the things that the lenders often will include, we talked about,
you know, late payments and interest and things like that. They may have an attorney
that they need to pay to start the foreclosure. They also will often pay property taxes
when they're due. So if there's not enough money in the escrow, you know how
normally you make a payment of principal interest, taxes, and insurance. So for property
taxes when they're due, there should be enough money in that escrow account that the
property taxes get paid.
The same thing with insurance. (···0.6s) If there's not enough money for that to be paid
to protect the property and to protect the lender's position as it relates to foreclosure,
which position are they in? They'll often pay the property taxes and they'll often pay the
insurance. It's called lender forced, or lender placed insurance, and it's like triple the
amount or something outrageous. It's extremely expensive, so you don't ever want that
to happen, but that could be added on to the amount that is owed other than just the
late mortgage payments and penalties and fees and attorneys.
So there could be taxes and insurance on top of all of that. See how it can all add up
rather quickly. (···1.0s) Another thing that they typically will ask for is a hardship letter
from the homeowner. So (···1.0s) the homeowner kind of needs to explain why they're
in the, they're, why they're in the position that they're in.
It (···0.6s) can be handwritten, it can be typed, but basically ask them to (···0.9s) tell
their story. You know, they lost their job. Was it covid related? Was it not covid related?
Did they get divorced and now they can't, you know, then they lost their job. And so, you
know, it used to be two incomes, now it's one, and then it went down to zero income.
But to help paint a picture to help the homeowner, excuse me, help the lender
understand their particular circumstance. And you can coach them a bit.
You know, you don't wanna say, well, I got divorced and I can't make my payment
anymore. You know, that's, that's not exactly what the lender wants to hear, but,
(···0.5s) you know, expand on that a little bit more. You could also include words like,
um, you know, Bradley has been the only person who has been able to help me so far. I
hope that the (···0.6s) lender will agree to sell to him. I certainly don't wanna have to let
this house go to foreclosure or file bankruptcy or something along those lines so they,
you know, (···0.6s) you can coach them a little bit, but the lender does want that letter to
come from the homeowner.
So their words, but they can take coaching. (···0.9s) Next slide, Bradley, please.
(···2.9s) There we go. Homeowner financial information. So (···1.9s) this is a document,
it's usually at least two pages and it has (···1.1s) many, many, many boxes on it.
So it's going to talk about (···0.8s) all of their financial situations. So it's going to want to
know, um, their employer information, any assets they may have, any investments they
may have, but also what are their monthly expenses? What are other debts that they
have? So they want a snapshot of what the homeowners particular financial situation is.
You could potentially use a fin standard financial document off the internet.
However, I would ask the bank specifically, because sometimes they have a financial
(···0.6s) statement that they want you to use. So if they have one and they want you to
use it, you can't submit a generic one because they have specific things. And that's one
of the pieces about short sales, is it is an i dotter t crosser activity. So if you do
something out of order or you don't do something exactly the way that they want it, or
you submit all of this short sale information, but you don't include the, um, hardship
letter from the homeowner, your, um, your case may be put on the bottom because all
the information that the loss mitigation representative needs is not included and they're
not necessarily going to wait to get that information right now.
They may ask you for it, and then your case goes back to the bottom of the pile. So you
wanna make sure that you are very specific (···0.7s) and cross all of those T's and dot
all of those i's to give the bank exactly what it is that they need.
(···0.6s) I don't love banks. And also when it gets to financing, you'll definitely see that.
And I've talked about, you know, even as it relates to res, the banks (···0.5s) have their
specific way of doing things. So if you see that vacant property and you see that it's
owned by Bank of America and it's not listed until Bank of America is ready to list that
property, there's nothing you can do about it. So banks want things done their specific
way. (···0.9s) So in addition to filling out the financial statement, they likely will want
copies of pay stubs, (···0.6s) bank statements, (···0.5s) tax returns, hopefully they have
them.
Um, so you're trying also to review this information with the homeowner so they
understand what it is that they need to start getting an order for you. Okay, (···0.7s) a
closing disclosure. So basically the bank wants to know what they will net from this
short sale. And what you're really trying to do there is trying to paint a picture which
says, look, if you were to foreclose on this homeowner and no one buys it at auction,
you then list it as an R e o.
(···1.2s) What would you (···0.6s) be able to get from that sale versus (···0.8s) if they
were to short sale it to us, they would save cost in the interim, right? There would be,
um, no holding costs for them because they don't have actually own it. Um, you know,
and think about having a vacant property is, is a risk.
You know, good things don't happen in vacant properties and we know that properties
are vacant, they know that properties are vacant, okay? So you don't necessarily, that's
a risk to the lender. And so if they could short sale it to us, even if they make a little bit
less money, it's a safer route as opposed to the risk of having a vacant property for
months and months and months and months. So you're trying to let them paint a picture
so that it looks favorable to them to short sale the property to you as opposed to taking
it to foreclosure auction and then eventually having to list it as an R e o.
Okay, so what will they net from this short sale versus what would they net from
(···0.5s) the sale as an r e o? (···0.9s) They may or not, they may the, um, they will want
a comparative market analysis analysis or a broker's price opinion. That's basically a
realtor's opinion of what the value of the property is.
So why do they wanna short sale this property to Bradley when they don't even know
the value? They want a realtor to tell them what the market value should be. And so a
comparative market analysis will also include other information other than just the value
of the property. It may give, you know, recent sales in the neighborhood. It may give
information about the neighborhood, you know, when (···1.0s) if it short sales are
usually done because the market has declined.
Um, that's also why there are less of them now because most markets are up. But in
that case, you know, painting bad things about that particular area or that neighborhood
or that part of town (···0.5s) helps the lender understand. So if the property's in Miami,
Florida and the lender is in Seattle, Washington, they don't know what the Miami Florida
market is. So part of what the realtor can do is help them understand what's happening
in the market. Or you could include a page summary of information, um, relative to
what's happening in the market.
Now, if your market's up, that's not a picture you wanna paint. (···0.8s) So like I said,
short sales are generally more so in a different market, not necessarily when it's up, but
it could potentially be because people will still run into trouble and you know, if they
didn't have a lot of equity to start, by the time these fees start ending up from the lender,
they could end up in a short sale situation. (···0.9s) They may require a listing
agreement, Hey, wait a minute, we didn't that they, if we sent them a letter we knocked
on their door, why is there a realtor involved here?
Well, (···0.8s) the lender may say, look, in addition to knowing the value, we want that
property listed on the M L Ss (···0.9s) because why should I short sale it to Bradley
when they don't even know the, if the homeowner hasn't tried to sell it on the M L s, that
may be an opportunity. Maybe we should try to sell it for more before we try to short
sale it, um, with Bradley. So you should have a realtor on your power team.
(···0.7s) And let's say that Harry is our realtor. Harry, can you please list 1, 2, 3 main
street? Well of course Catherine, he gives me a copy of the listing agreement, which will
also have an m l S number. Harry, can you please remove that property from the M L s,
please? Yes, Catherine, of course, (···1.0s) check. (···0.8s) So that box is checked that
the property was in fact listed. Now I've told you that banks are getting smarter and they
know more about real estate than they used to.
So some lenders, like the last time I heard it was in Massachusetts where the lender
required the property to be listed. I think back then it was only two weeks, but the lender
now may have a requirement, not only does it have to be listed, but It might have to be
listed for X amount of time. So if that's a requirement, that's what you need to do, try to
work with your lender and you know, list it high enough that it won't necessarily be
attractive to other people, is would be my recommendation.
(···1.8s) The lender may want to know what, um, repair estimate. So if you can paint a
bad picture of the property and that it's going to require a lot of work for the lender or for
you to bring it up to that higher value, if you can share with them, is it possible for you to
get, um, repair estimates from contractor A for $5,000 and (···0.7s) contractor B for
$8,000?
(···1.3s) Well, you would likely use contractor A for 5,000. However, could you submit
contractor B's, um, estimate for 8,000 to the lender? Yes. Okay, so you can submit
(···0.6s) different bids. Obviously you're going to submit the higher bid to the bank so
that they think that repair is going to cost more, even though for you it would be you
would actually pay the lower estimate, most likely. (···0.7s) I don't always go with the
lowest estimate, but I will tell you I never go with the highest.
Um, okay, so the bank will likely want to know repair estimates. Again, they'll be giving
you a list of all of the information that they need. (···0.6s) And so if this sounds like a lot
of work to you, I'm not trying to be discouraging by any means. And again, depending
on what's in what's happening in your market, this may be a big segment of your
market. If it is, (···0.5s) you're gonna have to put on your big girl panties as I say. And
you're going to have to likely do some of these deals, even if it's not exactly what you
want.
But if that's what the market is telling you where the deals are or there are so many of
these, then you're likely you'd be missing out if you didn't take this opportunity. So a lot
of people are negative on short sales because they do take a long time. (···0.8s) Most,
I'll say many maybe should not say most, many banks (···0.5s) are processing them
quicker, quicker than they were in the past, but you know, based on volume.
And now they of course know a little bit better what they're doing, but based on volume
(···0.8s) they could slow down again and go through a slower process. It also, um, you
know, will depend on the market and short sales are kind of the type of thing. It's almost
easier to work 10 rather than one. One is kind of an inconvenience and a pain. But if
you're working a lot of them and you need to touch base with the bank periodically or
touch base with the homeowners, you know, it's easier if you have a system in place to
be able to execute it that way.
But some of you may be thinking, my goodness, I don't wanna bother the homeowner
for all this. I have to do a lot of research, I have to put a lot of information together and
it's just maybe not something you wanna do. Do okay, that's okay. (···0.8s) And you can
get people to actually do short sales for you. (···0.6s) So realtors will often have not just
certified people, but a couple of agents in their office depending on the size of the
brokerage, but they'll typically have agents in their office who (···0.7s) that's part of what
they specialize in.
So instead of every agent in the office learning how to do short sales, they may have a
couple of people that are identified and that's their specialty. And like I said, it's easier to
do many almost than it is one, so that realtors can often negotiate short sales for you.
(···0.6s) Attorneys will often do that as well. So real estate attorneys, they will often get
involved with short sales and then there are also third party short sale negotiators, likely
your realtor, possibly an attorney, but more so a realtor would likely be able to refer you
to a short sale negotiator that would be able to do this on your behalf.
And they'll either take a percentage of what you make or they'll charge you a flat fee.
And keep in mind an attorney's going to likely charge you regardless, but a realtor or a
short sale negotiator is only going to charge you if in fact the deal goes through. So
that's more advantageous to us.
(···0.5s) So one of the other issues that investors may have with short sales is, let's say
that I (···0.7s) put an offer in on a property and it's $150,000. Well if I'm paying cash, I
have that $150,000 sitting somewhere, right? So (···12.7s) that investor has $150,000
sitting there burning a hole in his pocket.
As investors, we want our money to work for us and if we have that money, we might
not be inclined to wait for that short sale to go through before we find another
opportunity. So sometimes you face difficulty with investors who don't wanna wait that
timeframe and you know, short sales also, if even if it's a homeowner, if a homeowner
needs to buy a house, then they're not going to wait six months to see if they get that
house in particular. So timeframes, when you factor them in, it can definitely make
things a little bit more difficult.
But (···0.7s) if your market is telling you that there's lots of opportunities, you are likely
going to have to pursue them. If you don't wanna do them yourself, do know that there
are resources for you that can help you through that. (···0.9s) Fair enough? Okay, we
will end here and then we'll come back and we're going to talk about foreclosure
options. I. (···2.5s)
(···2.6s) Welcome back (···0.6s) foreclosure auctions. And like I said, we're talking
about auctions as it relates to the foreclosure process, pre foreclosure auction,
redemptive rights, and r e o. So add auction as part of the foreclosure process. This is
generally speaking, where the homeowner loses their home. Sometimes there's a
certification period. Um, if, if and when you attend the auction, which I hope you do,
you'll often see that they will write down the date and the specific time that the property
was auctioned.
They'll literally look at their watch and whatever exact time it is, they'll often indicate it.
And the reason that they do that is because if the lender (···1.0s) agreed at the last
minute to do a workout agreement with the homeowner, (···0.6s) or if the homeowner
filed bankruptcy, you know, so if (···0.6s) it is literally up to the minute oftentimes that
the, um, auction can be canceled or postponed, so they aren't always advised of that
whoever is conducting the auction.
And so sometimes even they say that the auction is final, typically there still may be a
certification period or a verification period just to make sure that there have been no
other, um, no other things that have occurred prior to that, or maybe an additional lien
was listed prior to that. The, the issue with the auctions is that you're going to find that
(···0.8s) all your counties within the state might do it slightly different.
I was just researching one the other day and it said that, um, five days before the
auction was the cutoff for the homeowner to even be able to deal with the bank. So
theirs wasn't up to the minute. Usually I see that there recording the time of the auction.
So that of course leads me to believe that up to that minute, anything that's registered
prior to that would negate the sale.
But it's going to depend on each area. (···0.5s) So we are generally going to call them
foreclosure auctions. (···0.6s) However, there are sheriff sales. So I know in Illinois they
call them sheriff sales. In New Jersey, they call them sheriff's sales in New Jersey, they
are held at the sheriff's department. (···0.7s) And um, you go through security pretty
much anywhere at the courthouse too. You know, inside, you're going to have to go
through security as well if they're not being held outside. And the sheriff's sales, I don't
know, I find them a little intimidating.
I guess it's not a bad thing that I haven't spent a lot of time with, um, the sheriff's
department or the police department or what have you. (···0.6s) I had, um, I was at an
auction in New Jersey (···0.6s) and some, you know, I told you in Cook County in the
wacker building, that that gentleman who is the gestapo of the foreclosure room building
is very, very, very strict. Other places you go to and you can barely hear what the
auctioneer is saying, by the way, it's usually someone who's called a crier, not the
homeowner, but they're crying.
The auction is what it's called. So sometimes they're talking amongst themselves that
you can't even hear what's happening as it relates to, um, the actual crier, what they're
saying. So some are very strict, some are very lax. And I was in New Jersey in, in a
sheriff's, um, sale with my student and I was just kind of whispering to the student and
they stopped the auction.
And the sheriff, it was a bailiff. There was a sheriff conducting the sale, but there was a
bailiff at the door. And the bailiff stopped the auction and told me if I didn't stop talking,
that I would have to leave. (···0.9s) I told you, when I think of like, if I think of a lie, my
face turns pink. I think my face turned purple. I was so embarrassed. I mean, here I am
in this room full of other investors and everybody was looking at me, even with my
student, thank goodness that, uh, they weren't as embarrassed as I was, but I was
horrified.
So you don't know what you're going to encounter. Um, another time, believe it or not,
same county in New Jersey. They were auctioning off the property. (···0.7s) And
(···0.5s) then let's say that Bradley's friend John won the auction, he won the bid.
(···0.5s) And so after you win the bid, you generally go up right away and either sign or
make payment, whatever exactly it is that they're doing. (···0.6s) And (···0.8s) so John
won up and signed and then they proceeded with the auction and then the sheriff
announced that they were going to re auction 1, 2, 3 main street.
So Bradley in front of everybody says, Hey John, what happened? (···0.5s) And he said,
I don't know what he said. He didn't have the right paperwork. Maybe he had the wrong
check, he didn't have it for the right company. I don't know what it was, was the issue,
but Bradley said to John, don't worry about it, I got you covered. So I believe that
Bradley fronted him the money temporarily until he could fix the situation that he had.
You, (···0.6s) you know, these auctions are typically once a week, twice a week, at least
once a month, but sometimes it's every day of the week. So I kind of call it the investors
happy hour. You know, these guys that are going to the auction get to know one
another. So (···0.6s) I feel that when I'm there, part of my job is to speak to the other
investors. So after the auction, I (···0.6s) went up to Bradley and I said, excuse me, do
you mind if I ask you a question? No. What? And I said, would you buy me a house too,
please?
You know, like that was my in because it was appearing as though Bradley was, um,
buying a house, you know, for John type of thing. So any piece of information or any
way that you can try to break the ice with those investors, the best way to do it too is to
say that you are not bidding against them. Now, I say that I'm here from Florida. You
might not be able to say that part because it might not be true, but I would, they don't
wanna share a lot of information with you if they think you're their competition, right?
So (···1.5s) be careful looking over their shoulder, as I mentioned, but also, you know,
they're not used to, it's not always a friendly environment. Sometimes it is, sometimes
it's not. So they might not be used to strangers coming up to them and, you know,
wanting to chat. Make sure that you are letting them know that you're not a threat,
basically. So sheriff sales foreclosure auctions in trust, deeded states, you'll often see
that they're called trustee sales, but at the end of the day, they're generally gonna be
foreclosure auctions.
(···0.8s) Now, (···0.9s) I mentioned that if a property goes up for sale and the
homeowner is still in the house, (···0.6s) how are you going to be able to know the
condition of the property? It's likely you won't. (···1.9s) You can look at the outside, but
that's not always a true indication. You know, is the roof leaking? Um, do the appliances
work? Um, you know, is, (···1.0s) does the plumbing leak?
You know, what type of issues are there inside of the house? You have to prepare and
base your bid according to what you know, if you don't know if it has appliances, you
have to factor in that you may have to replace the appliances. If you can't see the
kitchen through the windows, then you have to factor in that you're going to have to
replace that kitchen. You, (···0.6s) if the house is vacant, it wouldn't be legal, it would be
trespassing for you to be able to see the inside of the house.
I can assure you, I have never ever, ever, ever, ever been in a vacant house. Um, so in
that case, you might have a clue, you know, and I was at an auction one time and I
spoke to an investor after the auction and he literally showed me (···0.7s) tools and he
said, oh, I'll help you out. Any house that you need to get into, I can get into any house.
(···0.5s) And I thought, you know, I don't think that's very legal. And he didn't know who
I was. I was there with my students and I thought, this guy is crazy.
He said, he's basically telling me that he breaks into houses. But you know, if, if that's
their main gig and that's what they do, I (···0.6s) assure you they're getting into these
houses and they know more than you or I and the average investor would. (···1.4s) So
you're not always in a position to know exactly what needs to be done. However, let's
say that you're working (···0.7s) with this homeowner in pre foreclosure (···0.8s) and
you were going to maybe do a short sale if you ran out of time or the lender didn't agree.
Guess what, when it comes to auction, you have the advantage of being inside that
house because you worked with the homeowner. So that's a way that you can (···0.6s)
work the pre-foreclosure stage to your advantage, even if you're bidding at auction. So
you would have an advantage over many other investors who might not have seen
inside. (···0.9s) You typically wanna get there earlier because if the auction starts at 10,
I would say getting there by 9 45 at least, if not earlier.
And the reason for that is, (···4.2s) ladies, we are by far a minority (···0.8s) in real
estate, but in particular at auctions, you're going to go, I kind of equate it to first class.
Bradley would understand that too. There's more men in first class. There's more men
at auctions, there's more men in real estate. There's plenty for all of us to go around, but

we often are minorities in that element. So it can be tough to walk into an auction where
there's already 20, 40, 60 (···1.0s) people there, right?
It's tough to walk up to a group like that. It's a lot better if you are one of the first ones
there and then people come up and you could approach them. (···0.8s) And literally, I
have had, um, in Maryland, in PG County, prince George's County, if I mentor in
northern Virginia, Washington DC or Maryland, they're often working in that county
because it's one of the less expensive counties in that general area.
So I've been to that auction so many times I've been recognized. We're literally, I'm
walking up and one of the investors has said, I know you and it's because I am, you
know, not formally dressed. I call them mentor clothes, which would be business casual,
but I'm there with one or two students, you know? And so it's just, we stand out basically
because we, they know everybody else mostly who's going to attend the auction and
bids because I told you it's their happy hour. They see each other a couple times a
week, once a week, whatever it is.
So it's easier if you get there early to be able to approach someone as they are coming
in as opposed to, you know, if there's five guys talking to together, it's tough to walk into
that group and start talking to people, right? And you know, it's their old cronies or what
have you. They may not want to be as friendly as they would be if they, if you approach
them just by themselves. (···0.6s) So (···0.8s) if you have that opportunity, get there
early, and you can always start by saying, I mean, what do you say to them?
Are you here for the auction? Okay, right? That's your bar pickup line. Are you here for
the auction? Right? What's your sign? No, um, but are you here for the auction? That's
how you can start the conversation. And then you could say, my name's Catherine, you
are Harry. Um, I'm actually here from out of town and we're here to meet other investors
like you. We're not going to be bidding at the auction. (···0.8s) Well, now they're ready
to talk to us, right? Okay. So you could, if you're a wholesaler and you want to start
building an investor database, that's my number one recommendation for you because
they're cash buyers at the auction.
(···0.7s) Also, I entered students in Oregon (···0.5s) that they were in a very small
county, very small. (···0.6s)And the day that they picked me up to mentor, they, there
was an auction being held that day and they were likely going to place a bid on a
property, but they wanted me to go buy the property before the auction started.
So we were rushing, rushing, rushing. And of course I asked enough questions that they
changed their mind and decided not to bid, um, on that property. But they had made a
contact at the auction and it was an older gentleman. And so he had agreed to place the
bid for them if in fact they decided, um, to do so. (···0.6s) Well, they had already bought
a property prior to my arrival. It was a single family house. (···0.6s) And guess who lent
them money to buy that house that they bought at auction?
The guy, the older guy that they met at the auction. So instead of coming in there like,
oh, you know, they were cousins. So two gentlemen, you know, instead of coming in,
they're like, oh, we're gonna be the two new kings, you know, of the auction instead.
They were really nice guys, unlike Bradley, and they were really nice and they, you
know, (···0.8s) went up to the gentleman after the sale and said, you know,
congratulations on your purchase. That's another line that I like to use. Congratulations
on your purchase. Um, you know, it's obvious that, you know, the way that things work
at these auctions we're new, you know, would you mind if we asked you a couple
questions?
(···0.5s) And he ended up being their hard money lender. So if you play your cards
right, it can be a great area for contacts. I will tell you, that was the hard money lender.
A question that I ask a lot when I attend auctions and I, I, I (···1.3s) don't usually get a
favorable response, but I still try, I will often ask, do you know where some of the
investors get their money or get their financing?
Oh, they have their money. Al almost no one will ever tell you, oh, (···0.7s) Bradley is
my private money lender. You know, they don't wanna give up their money source. And
usually banks don't lend on auction properties because there's not a contract. They
can't see the property first, you know, things like that. They don't know what the winning
bid is going to be. There are other options for financing them, but banks don't
necessarily give you a regular loan like they would on a regular property that you're
buying that wasn't at auction.
(···0.5s) So (···0.5s) that's a question that I often don't get answers to, but if you attend
the auction, you can kind of see what price points properties are going for. (···0.8s) And
let's say that Bradley won a bid (···0.6s) and then he left the auction and I didn't get the
chance to talk to him and I wanted to, well, if you look at the case number, you can find
out the address of that property and once you find out the length of time that it takes
before Bradley actually owns that property, you could start driving by the property
periodically.
And if you can't get ahold of Bradley, you're gonna get ahold of his rehab team who of
course can give you contact information for Bradley. You know, and if I'm driving for
dollars and I tell a property is being rehabbed, I'll stop and talk to them and you know,
hi, are you the homeowner? No, no, I work for Bradley. Oh, do you have Bradley's
contact information? You know, does he, um, does he flip the houses? Is he just gonna
resell it or does he hold them for rentals?
So you'll find out too what other people are doing in the area. So you do have the
address, you know what it is, they paid for it. You could also track it. You won't know
exactly, you know, in terms of rehab dollars, what they're spending. But you can also
see then do they flip it later? What did they flip it for? You know, so it'll help you get a
little bit of the lay of the land as well. (···1.6s) So what to say to other investors, you
could say, you know, I'm looking to meet other investors. I'm doing some marketing
efforts of my own and you know, I know that I'm not gonna be able to do all the deals.
Are you interested in doing more? Or, (···0.7s) I mentioned about the, um, student that I
attended in Spokane, Washington, and I could tell that the auction was going on, even
though she told, you know, said it was 10 o'clock, but I could tell it was taking place. We
made a contact there and I said, do (···0.7s) you ever get extra properties? If my
student is wholesaling, I'm not gonna ask if they usually, if they have extra properties,
but if they, if my student's in a position to buy, and she was, I said, do you guy, do you
ever end up with extra properties that you know, maybe you have too many to handle
right now, but you can't pass up a good deal?
You know, we would pay you a fee for it, but do you ever end up with extra properties?
And the guy that we met called my student and we ended up going to look at another
property. It was too far for her. She didn't want to go out that far, um, to manage a rehab
because she wanted to obviously spend time there not doing the work, but managing
the project. And so she chose not to do the deal.
But that led to something. (···0.7s) I had a student in Maryland that, um, we went to the
auction and before the auction we drove by one of the properties that was scheduled for
auction. And I got outta the car and I told you, you know, I kind of have to dial myself
back. I tend to get a little excited. So we stopped at one of these properties and as I was
approaching the property, this guy comes out from behind the house and I said, are you
doing here? What I think you're doing here? Meaning are you looking at the house
before auction?
Well, we had a great conversation with him. His son was with him. They were both
realtors (···0.8s) and you know, we talked about the market, what have you, went to the
sale. My student didn't buy, he didn't buy, but my student called me several weeks later
(···0.5s) and was asking me a question, I forget what it was, but I said, you know, I
always wanna know where you, how'd you get the property? That's the hardest part,
right? Where'd you get your deal? And he said, remember that guy that we met at the
house before we went to the auction? So he ended up buying a property from that guy.
So he bought it at auction and then wholesaled it to my student. So you never know
what contacts you're going to make at the auctions. Some are looky-loos, believe it or
not, this actually breaks my heart, but sometimes the homeowner will even be there. I've
been approached because if, you know, I'm talking to my student and kind of explaining.
(···7.1s) So he told me that, you know, it was the gentleman that we met who was
walking out behind that house that we went to before we went the auction, to the
auction together that day.
So even if you don't find a deal right away, the contacts that you can make at the
auctions, think about it. I mean, those are your (···0.8s) active investors. They're there
typically to buy and they're cash fires. That's the whole key. (···0.6s) So (···1.8s) keep
their name and number. I will also tell you that oftentimes they don't have business
cards. You know, one of the things that we teach you when you're setting up your
business is, you know, you need to have business cards.
When you go to the real estate investor group, you need to, you know, it's very
commonplace for you to swap business cards. I will tell you, nine out of 10 times or
more, investors don't have business cards. So don't expect them to give you something.
You can give them yours, but be prepared to write down their name and phone number.
I've, I've had people that wouldn't give me their name. He gave me his boss's name and
phone number, but he wouldn't even give me his name.
Um, it takes all kinds, you know, and I just, I don't let it ruin my day. You, you know, give
nice, hopefully you get nice in return, but that's their issue, not mine. You know, I don't
know what he thought I was gonna do. That particular guy too, it was in Maryland and
he won the first, he was the first one to win a bid at the auction. And so of course I took
the high road and I said, congratulations on your purchase, you know, after the auction
was over, the little stinker is what I wanted to say. But I didn't go that far. But I, I took the
high road.
Um, so lots and lots of different experiences. Where are they held? I've, I've been
everywhere. I think I even mentioned title companies in the parking lot. Um, on the
courthouse steps. That's generally what you'll hear about the auction. And even if a
trustee, you know, if it's not going through the court process, they'll often still be held at
the courthouse. Um, sometimes inside, more often than not outside. I've been to the
property, as I mentioned, Rhode Island, Massachusetts, I think Connecticut.
Oh, Connecticut. Yes, Connecticut as well. There. The auctions take place at the
properties. Um, all different locations. All different locations. But a good starting point is
generally going to be at the county offices. Okay? Um, the sale rules. So you should be
able to find them and they'll typically tell you that X amount must be paid upfront. You
know, oftentimes it's 10% down and then the balance is due by the end of the day or
within 24 hours, maybe a week or 10 days.
Generally it's going to be rather quickly. So you don't necessarily have time to go get
financing. You need to have your financing lined up or have access to that money. So
where I talked about the lenders, you know, a bank won't, especially like a Wells Fargo
would never, you know, give you the money on a house that they haven't seen.
However, at a community bank, and when we get into financing, I'll explain some of the
differences between the big banks and the community banks.
A community bank. If Bradley has developed a relationship with them and he's done,
you know, half a dozen deals or what have you, and the bank has endorsed them,
there's been absolutely no issue. They've gotten to know Bradley, they know the
criteria, what he is looking for, what he's capable of, blah, blah, blah, blah, blah. They
might extend Bradley a line of credit, (···0.6s) they'll attach it to that property, but that
gives him a little bit more freedom than having to get that deal approved.
Which time is of the essence, the banks can't work quickly enough for you to get
general bank financing on a potential foreclosure. A line of credit, yes. The big banks
don't give lines of credit on investment property. So it would have to be, um, at the
community bank. So find out what the rules are. I have seen people pay cash, which to
me is crazy. Um, you know, in that the last auction that I went to in Long Island and the
on Long Island, there aren't cheap houses either.
I mean, this is several hundred thousand dollars and you know, there's (···0.6s) the
auctioneer is at the front and there's usually some, you know, administrative people
handling the paperwork or what have you. And then there was this side table with like
five or six people standing around it. And this guy obviously brought cash. Were they,
you know, counting it then I guess, I don't know exactly the way it works, but I'm sure
some places won't even accept cash. (···0.5s) So here's the, the deal.
When you are bidding at an auction, you may or may not know what the opening bid is.
They may announce it at the time, they may, um, have a website where you can check
what the opening bid is prior to arrival. But you may not know. You certainly don't know
what your winning bid will be. Well, how do you have 10% money (···0.7s) or a cashier's
check? It generally needs to be certified funds. How do you have that money? Well,
(···0.7s) they have different denominations.
So they may have, you know, a $50,000, um, cashier's check and a 20,000 and a
10,000 and 5,000 and several 1000, you know, so that they'll be able to come close
enough to that 10% that the lender, or excuse me, the auction will accept payment that
way. It generally has to be certified funds. You can't do credit cards and it'll either be
made payable to the company holding the sale or to the county or whoever it is.
They tell you sometimes, um, you can make it payable to yourself and then just sign it
over to them. So it just kind of depends. But you do need to find out the rules. I will tell
you though, typically it's going to be (···0.6s) that the money, (···0.6s) sometimes it's
cash on the spot, not cash, it's full payment at on the spot. You may not be able to put a
percentage down. So find out what it is that you need to do to adhere to all of that.
Okay? Find out what the rules are. Nowadays, so much is available online.
Oftentimes on their website, they'll tell you the parameters (···1.7s) of how the process
works (···0.6s) and then also they'll talk about payment parameters. So in Florida, I
mentioned almost every county is (···0.8s) online. And so there's an online bidding
process. (···0.7s) Usually if you find a foreclosure sale online, it's generally an r e O
property. So it's a listed property that they're auctioning off. But in Florida, I don't know
of any other states that have online auctions as part of the foreclosure process.
But you have to register and you get a registration number and your funds have to be in
the account prior to the sale. So if you don't have money in your account, (···0.8s) you
aren't able to bid. (···0.6s) So sometimes I've seen them too, where you have to show
proof of funds in order to place a bid. So if I'm the crier at the auction and I know
Bradley's there every week or every, you know, twice a week, whatever it is, I may not
ask Bradley to show me his funds because you know, he's bought 10 houses so far this
year.
I know that he has his money and his ducks lined up. But if you're a new investor, you
may have to register in order to bid. You don't have to register to view. Anybody can
view, but you may have to register to bid and you may have to show proof of funds
(···1.0s) in Cook County. It's the only place I've ever seen it. They literally fill envelopes.
There's like a brown manila envelope of the property that they're auctioning off.
And when you enter the room, you have to tell them which properties you're going to be
um, bidding on. It's kind of odd. But then they do ask, are there any other bids? You
know? So even though they've asked, you know, those that have registered, they still
open. It seems very redundant to me, but (···1.1s) Cook County, I've just been there a
lot. It, it's just odd, you know? And sometimes it's just, it's the rules that they have, it's
the way they've always done it, right? You know, they aren't going to accept Venmo
because they haven't done it that way, you know, or PayPal or what have you.
So, you know, whatever archaic ways that they've done things is likely the way that it
still is. And that's why you hear, you know, oftentimes it's the auction on the courthouse
steps because that's the way it's been done. Um, so find out what the rules are just so
that you know, uh, when the auction is scheduled. So let's say that (···0.6s) there, when
you started watching the auction, let's say we're in Georgia and the first Tuesday of the
month, is that (···0.6s) today?
Huh? That's today? No. (···0.6s) Yes. (···1.3s) We'll say that would be today. So let's
say you've been watching the auction. We missed it 'cause it would've been in the
morning. But let's say you were watching the auction and they listed all of the properties
and maybe there were a hundred at the time when you started watching. Well, you'll see
some of the properties drop off (···0.7s) and you're thinking, (···0.7s) why? You know,
did somebody buy them before I had the chance?
What happened? Well, it could have been that somebody bought it in pre-foreclosure,
but you know, somebody may have a contract on a property. It may be that they are
trying to work out something with the lender. It may be that they filed bankruptcy.
(···0.7s) And so when you go to the auction, maybe now you know, there's 80 properties
that are updated on the list, but they will announce additional cancellations and
postponements and I mentioned sometimes they're getting information right up to the
second I've seen auctions delayed because they didn't know what the opening bid was.
They were waiting to hear from the lender what the bid was. Usually it is what is owed.
But I told you there's, you know, like I know Ohio, it's based on assessed value.
Typically you're going to find it is basically what's owed on the property is where they
start bidding. (···0.6s) So they announce the postponements and the cancellations.
They may or may not announce that opening bid. Sometimes you can see it online,
sometimes you may have to ask. And so sometimes you'll hear them say a dollar.
So if Bradley opens the auction at, (···0.7s) you know, $99,486, (···1.2s) somebody may
say a dollar and you're thinking, did they buy that property for a dollar? Why didn't I get
that property? It's a dollar over the minimum bid. Or sometimes they'll bid a hundred
and so it's a hundred dollars over the minimum bid. And the reason that they actually do
it that way is that you have to pay fees on the amount that's purchased.
And so (···0.8s) that's a way of getting around it is just to bid over the amount or that's
how they keep track of it. You may have, I said that opened at 99,000, you'll often see
that it's in a hundred dollars increments. (···0.6s) But (···0.6s) the crier at the auction, if
they know their market and that that property's gonna be bid up to, let's say it's a
$500,000 property, (···1.3s) they may, you know, open it at 99,000 and Bradley will say
a hundred over, or he'll say 99,800, whatever he says, the auctioneer may end up
saying, can I get 200?
You know, then he may does end get two 50. You know, they may very well go up in
price quickly if they're not gonna go a hundred dollars increments from $99,000 opening
bid to (···0.8s) a $500,000 valued property. So sometimes they'll go up in that
increment. It's also funny, you'll be (···0.7s) looking at the list and why didn't anybody
bid on that property? So now we're down to 80 before we get to the auction, there's 20
postponements or cancellations.
Now we're down to 60 Bradley's there and then he, he listens to all the properties and
he leaves. Why didn't he bid? Why did he go, doesn't he have anything better to do with
his time? Well, he might not have known what the opening bid was, right? Sometimes
you don't know until you get there. (···0.6s) So that may be why he didn't bid. Or you'll
find that, you know, a property goes at auction, no one bids on it, the lender takes it
back and that happens for eight properties.
And you're like, (···0.7s) why are they here? Why aren't they bidding? Right? You're
looking around, well that's not the good deal. So then the ninth property that they
auction off, everybody starts bidding and you're thinking, (···1.0s) what's, you know,
they should have bid on the other properties when there was no competition. Why are
they bidding on this one? They're just bidding against themselves and everybody else.
Well, that's where the good deal is. So that's why you'll see that most people bid on the
same properties because that's the good deal.
Um, you know, and then you may have, like, let's say Bradley and I are at the auction
and we keep going back and forth, you know, um, 101,000, then he says 102,000. I say
102 five. And he says 102,600. And then if I kind of back down, they'll say, going once,
going twice. And then Sally may end up entering the ring, you know, so you don't
always know who's going to be coming in after they may let Bradley and I battle it out
and then they'll come swooping in, you know, after the fact.
So you didn't even know that Sally was interested in the property. It's all just such
interesting dynamics to see there. Um, stick to your numbers, right? You need to do
your homework. We're gonna talk about liens next, but you need to know what the
comparable sales are for the neighborhood. It is difficult, as I said, to know the
condition. Um, you do need to know the liens. We talked about doing a title search, but
I'll also get into liens a little bit.
So here's what happens to one of the problems with auction. So let's say that you run
your numbers (···0.8s) and you are at the auction. And let's say your max bid is
110,000. (···0.8s) Bradley bids that property up to 115 or let's say 117. And you're like,
how, how, how can, how can he make any money if he's (···0.9s) gonna pay 117 for
that property? (···0.6s) I ran the numbers. I can't go above one 10.
(···1.2s) The problem is, when you're at auction, especially if you're new, how many
deals are you gonna do starting out? Are you gonna do, oh shoot, sorry, (···0.9s) I
usually put my phone on silent. Sorry about that. Um, you are going to (···1.4s) do a
property maybe twice a year. Maybe your first rehab is gonna take you five or six
months 'cause you're learning everything. Hopefully it won't take you that long. But you
may only do one or two, maybe three a year.
(···0.6s) Here's the problem. You're, and because you're new, you run your numbers
tight and you have to make sure that this is a good deal. (···0.6s) You can't afford to
lose money. You're bidding against Bradley. (···0.5s) Bradley does that many in a week
or a month. (···0.9s) And so if this, if he's one of the players, that's what I call them. If
Bradley's one of the players at the auction, that's who you're bidding against. And so
Bradley is likely a contractor, general contractor.
So can he do things cheaper than we can? Yes. (···0.5s) You know, he has discounts
on material. What? Leftover stuff from jobs, what have you. Well what about the fact
that he's doing more (···0.5s) so he doesn't have to make as much money as we do if
we're only doing a couple a year. (···0.6s) So that's the problem. You're bidding against
Bradley. Let's say that our minimum is $20,000. Bradley can afford to make 10 because
he is doing two rehabs this week. (···0.9s) So when you are looking at other investors
who are buying a lot, Bradley's gonna walk into a property and say, oh man, the pipes
are gone.
(···0.6s) So that's gonna cost him more than he had planned. But then he is gonna walk
into the next one and say, the appliances are still here. So he has more odds, you
know, and as long as he ends up ahead of the game, it's okay if he has some losses.
So he has less to lose because of the volume that he's doing. And that's sometimes
what you'll see. The reason you have competition and you can't match their numbers is
because of that you're bidding against somebody that, um, does a lot more volume and
can do the deals cheaper.
I had a maintenance man for over eight years, full-time maintenance man. And the year
he left me, I was not, I say that we weren't married, but he was my maintenance man
and I felt like he left me. Um, his father-in-law died and his wife wanted to go back to,
um, where they were from to be with her mom. And so they, (···1.4s)the year he left, I
wasn't really building my business.
That was, was after the crash and I kept him after the crash. But you know, until the
market was stabilized, I didn't really wanna buy too much 'cause I didn't know what was
happening. And financing had changed. But I bought three properties before he left in
April. And the reason I did was because I wanted to make sure that I kept him and didn't
have Bradley steal him from me. So sometimes you'll see these Bradley's at the
auction, they have their crews, not that they don't wanna make any money, but they
also have to keep their crews busy so they can afford to make less than you or I, um, be
careful of the Bradleys, we're gonna call 'em the Bradleys instead of the players.
Be careful of the Bradleys. Um, and then occupied or vacant, this is actually (···0.9s)
kind of crazy. Um, it's different in every state. And I think it was oh nine that they
actually, um, enacted legislation that gave tenants rights, um, that I believe expired in
2013.
But you, you also have to, there's parameters. So even for you to say, well, if the
owner's in it, then this, well sometimes it depends on, um, what type of mortgage they
had or the tenant. Well, a tenant is allowed to stay, you know, this long. Well, it might
depend on whether or not they have a valid lease. It might depend on if they're paying
market rent. So it will vary greatly. I will tell you that, um, you know, when I've asked
people at the auction for deals in Maryland, I've immediately been asked, will you take
an occupied property that leads me to believe in Maryland?
There's a problem getting the people out of the house. So I will caution you there, you
may not, you wanna check into what their rules and laws are regarding an occupied
property that you buy at auction? Um, so I have haven't bought in Maryland, so I have
not, um, actually research that matter, but that is something that you definitely do wanna
know about because I have a feeling it's a red flag.
Oftentimes, basically when the you win the auction, you're getting final judgment, you
know, and you take it to the court and then it's really a simple eviction through the
eviction process. It takes time to process, but then you're basically awarded final
judgment and then the homeowner gets, you know, taken out by the sheriff or notified
by the sheriff. They have to be out in 24 hours. So in some states it'll be that quickly that
you can get the homeowner out, sometimes not, um, are they willing to leave or not, you
know, that kind of depends.
You could pay them not to get out, but you could pay them once they're out and the
property is left in good condition. Right? Or you could start working on the outside of the
building if they're still there or what have you. But make sure that that's a whole nother
avenue that you need to explore as it relates to auctions for occupied or vacant.
(···0.9s) Okay, we're gonna stop here and then we're going to get into liens.
Another complicated topic, (···5.2s)
(···3.5s) All righty. So we're getting into liens. (···0.7s) And liens, just like so many other
things are very specific to your state. (···0.5s) So you need to find out, I'm gonna be
able to give you a general guide, but I don't, um, I don't work for a title company or a
closing attorney, and I likely am not in your state to explain exactly the way things work.
They are different by state (···0.6s) and they can change, and I'll give you some, um,
examples as to how that may happen.
So basically, when we think of a lien against a property, we think about a mortgage,
right? That's what most of us might have on a property. And so that's considered a
voluntary lien, but an involuntary lien might be (···0.5s) that you're behind on taxes. And
so somebody has a tax lien against you and it varies who has what's called priority. So
even though you might say, well, the mortgage was filed, you know, back in 2010 and
the (···0.6s) property tax lien was in 2015, they often go in chronological order.
So you might think that (···0.5s) the mortgage is the one who would be paid first. When
actuality, the state and county have what is called super priority, meaning they can
trump, excuse the pun, they can trump the first mortgage. (···0.8s) And then not
surprisingly, who do we think has greatest priority?
The I r S. (···0.6s) So I'm gonna give you a general guide of how things work. However,
(···0.8s) your title company and or closing attorney would be the ones that would be
able to tell you. A real estate attorney as well would be able to tell you exactly how the
liens work in your area. And it's important for you to know that, (···0.5s) as you know,
typically they are going to, when you go through a normal closing, a title company or
closing attorney is going to do a title search, which includes liens.
So you don't even have to worry about it. The issue is, if you are going to bid at auction,
you need to understand how liens work. Because let's say that it shows, you know, a
first mortgage is owed a hundred thousand dollars, well what if there's a tax lien on top
of that that has greater priority? So you need to understand kind of the way that it works
there. But this is most important as it relates to liens at auction, (···0.6s) not quite as
important through the regular process.
(···0.5s) Another way that you can understand the way that liens work, by searching the
clerk records, let's say that there are a hundred properties that we're going to be looking
at this week. Um, a hundred foreclosure notices have been filed in your county this
week. (···0.9s) Well, you have a hun, a list of a hundred. How do we narrow that down?
Who are we going to market to?
(···0.7s) Well, (···0.9s) let's say we have a hundred leads (···1.3s) and 20 are in the war
zone, we don't wanna invest in the war zone. So now we have 80 leads, (···0.6s) maybe
another 20 are up on the hill or on the water or the mountain or (···0.6s) whatever,
right? They're on the coast. So those are out of our price range also. (···0.7s) Then
we're left with 60 leads so far, (···0.6s) and now that we're down to 60, you can start
looking, oh, you know what, these are, these are newer construction (···0.5s) and
there's likely not gonna be any equity in those properties.
So I'm gonna take away these 10. (···0.6s) Well, now you've dropped your marketing
leads to 50 (···1.0s) of those 50, how do you decide how to market to them? (···1.2s)
When we talked about marketing, what is the most, um, time consuming (···0.6s) piece

of marketing? It would be door knocking, right? Because you're doing that in person,
(···0.6s) but it might be worth it if you could search the liens.
And sometimes literally they'll show the transaction on the county site where the deeded
was filed and sold, and then the next transaction is the mortgage. (···0.5s) And so you
might be able to easily find within your county, at least to start with the mortgage
information. And so that'll give you a guide or on prop stream. It also tells you what the
mortgage would've been. So you might at least, you won't necessarily know exactly
what is due at that point in time, but you would likely know if somebody has a lot of
equity or just a little bit of equity, those that have a lot of equity (···1.2s) might be the
properties that you wanna door knock on and spend a little bit more time.
And you advantage is going to be that you have less competition in the door knocking,
because less people will do that. Okay? So that's another reason for us to understand
liens, but it's not necessarily, um, it's not as important as it is at auction.
And what I also will often tell students to do is, why don't you, let's say that you're
looking at a property (···1.0s) and you buy it and you come to agreement, you have a
contract, you're gonna go to a um, title company, they're gonna do the title search work.
Why don't you research that property yourself (···0.8s) and then see how good you are
at being able to research the liens and see if you're accurate, okay?
You don't wanna pay the title company to do the search for you (···2.0s) just because
you wanna check yourself. So if it's already a property that you're buying, by all means
go ahead and, you know, try it yourself and see if you're any good at it. That's one way
to do a checks and balances, especially if it's complicated. They won't all be
complicated, but if they are, that's a good way to go. (···1.4s) And like I said, your title
company and closing attorneys, they have all of this memorized and they'll know exactly
the way that it works for your area.
(···0.7s) So we all understand the mortgage portions, but there's two (···0.6s) other
facets that have greater priority than the mortgage. And so of course the first is the I R
Ss, (···0.6s) and here's the way it works with the I R s. When you are doing title
searches, you will often see a search on a person. You'll see an I R S lien, and it's
actually, um, it has a, it's called an F T L, which is a federal tax lien. But to us, we call it
an I R SS lien, but federal tax lien has a tax lien number on the document that gets filed.
It'll usually have the I r s phone number. No, you may not borrow my phone number to
call the I R S, but you could use your own phone. Um, but you could call the I R S and
ask whether or not they're going to exercise their right to buy this property. 99.9% of the
time, they're not going to (···0.6s) just like I used to say, banks aren't in the real estate
business currently, the I r s is not in the real estate business, so they aren't interested in
taking anybody's property.
But the way that it works is this, (···0.7s) let's say you have a small business owner, not,
doesn't even have to be small. You have a business owner (···1.0s) and maybe,
(···0.7s) you know, maybe it's covid, maybe it's something else, but they, they don't
have a great financial year in their business and so they got behind on paying their
taxes to the government, okay, to the I R (···0.9s) S. And (···1.1s) when I see i r s liens,
I, I can't tell you it's (···0.6s) statistically significant, but it's just my experience.
There's often two. (···0.6s) And what that says to me is that there is a business owner
that got into trouble with their business, you know, things were slow or they had a
hiccup somewhere along the way, you know, some unordinary expense that they had to
deal with, and it took them more than a year to recover from that bad year. So they will
often have two i r s liens. (···0.5s) And what the I R S does is they try to take whatever
liquid you have.
And by liquid I don't mean fluid, I mean liquid as in funds. So if you have money in the
bank, they can freeze your account, okay? So they're going to try to find any liquid
assets that you might find or you might have (···0.8s) if you don't have them or there's
not enough to cover what you're owed, (···0.6s) then they will leann properties, they'll
leann assets that you have.
So let's say that you are an investor and the homeowner is not you. This wouldn't be
you in foreclosure. So if it is, if they have, this investor has two properties (···0.7s) and
they have two i r s liens totaling $50,000, (···0.7s)they will lien property A for $50,000
and they will lien property B (···1.0s) for $50,000. And so, wait a minute, you don't owe
a hundred, they only owe 50. Yes. So they're going to lien it for that amount, which
basically means that that owner can't refinance and they can't sell.
(···0.6s) So they can't sell that property or even take cash out in the mortgage with,
they're not able to get clear title because the i r s has (···0.6s) leaned it so that they
can't get clear title. So (···0.5s) in that case, (···1.0s) the I r S is going to get paid either
if they need to refinance or if and when they sell, and that includes at the auction.
Okay? Now, at auction, what happens is that the, (···0.9s) if you win the bid for the
mortgage, but then find out that there is an I R S lien, and you should know this before
your bidding, that's why we're going over it. And so they have greater priority if Bradley
wins the bid for a hundred thousand dollars, the i r s can come knocking on Bradley's
door. Chances are it'd be a letter. And so they are going to come to Bradley and say,
Hey, I want that property and I'm gonna take it from you for a hundred thousand.
So they'll reimburse him what he paid for it. They basically have first right of refusal.
(···0.8s) And so 99.9% of the time, they're not going to come knocking on Bradley's
door to get the property, but they don't want the homeowner to be able to sell it or
refinance it. And that's why they lean it. They don't want the property, but they want the
liquid asset, which would be from the sale or also from the mortgage. So that's why they
lien the property. And the um, i r s lien, I think it's 90 days generally that they have to
exercise their right.
And so if they don't, then the lien expires generally 90 to 120 days, the lien will expire.
And then, um, Bradley obviously gets to keep the property from that point. Here's part of
the problem. If there's an I R S lien on the property, do you wanna start rehabbing day
number one when you don't know whether or not the I R Ss is gonna come knocking on
your door?
No, you don't wanna put any money on out of pocket. They're not gonna pay you for the
rehab that you did. They're only going to pay you for the amount that you purchased it at
auction. (···0.5s) So oftentimes there's a holding period, or that's, that may be why you
try to (···0.7s) contact the I R S and find out whether or not they'll be exercising their
option. I don't even know of one that has, um, exercise their option. It would have to be
something where Bradley bought the house for a hundred thousand and it's worth
500,000. That might pique their interest, you know?
But if he buys it for a hundred, he's gonna have to put rehab money in it and then sell it
for 200. It's not worth their time. Okay? They're not in real estate yet. Who knows, right?
What the future holds. So the i r s has greatest priority, but it's really not a big threat. So
you have to do the research to know what liens are on these properties. If you're bidding
at auction (···0.7s) title companies or closing attorneys, generally you're gonna charge
150 to $250. (···0.9s) You obviously can't pay that and not end up getting the bid, right?
Winning the bid and getting that property. So you or somebody on your team will have
to learn how to research and find out these liens. (···0.6s) So the i r s is one, you usually
have to do the research. I have been at auctions before where they have talked and
disclosed how much of i r s liens there were attached to the property. (···0.7s) That
maybe happens one outta 50 times. I mean, that's not ordinary that I see that
occasionally. Two, they may, um, mention that there's back property taxes owed, but it's
very rare.
Usually it's the mortgage company that's foreclosing, they have the amount and who
else is owed money They don't necessarily disclose or know about. Uh, they probably
know about it, but they aren't educating you in that regard. Okay? So the next is going
to be state county local authority or utilities. So this is where we talked about property
taxes, right? (···0.8s) And the other thing, (···0.7s) occasionally it's called a, oh gosh,
(···1.4s) it's something thing, (···1.3s) a municipal lien search where they will search for
utilities (···0.6s) and um, you know, if there are unpaid utilities that (···0.6s) will attach to
the property.
So that could be years old. I've had those pop up, um, more than once on properties
and one was a tax, that was when you have, um, rental real estate, there's a tangible or
intangible tax you have to pay like on the air conditioner and the appliances or
whatever.
So it was not that much money, but, you know, I contacted the title company at one
point and I said, you know, I don't have to pay this. I didn't own the property. Then they
paid it and, you know, negated the expense. But another time I had one and it was
actually from the, I think it was the water company. And first I called the title company, it
was after the crash. So they were out of business and I had no success whatsoever
with the, um, utility company.
I asked for the supervisor. I mean, I got nowhere. (···0.6s) And at that point in time, I
just decided, you know what, it's, I'm gonna pay it because it's not worth the hassle of
me fighting it when I'm not having much success. I need to get it over and done with. So
you have to decide you have more time or money, right? First time I fought it, second
time, forget it's not worth it. Um, another thing that you will encounter is (···1.0s) code
enforcement. (···0.8s) So (···1.1s) this is my own little conspiracy theory.
(···0.6s) When we were booming (···0.6s) in my county, there was lots of buildings. So
there's permits, there's inspections, right? Revenue for the county. (···0.6s) Well,
(···0.6s) then (···0.9s) construction literally stopped overnight. (···1.2s) Where's the
county gonna make money? (···0.8s) And so I think I mentioned that I own seven
properties on one street one time, and it's literally one block across the street from the
other. So it's literally one block I teasingly called it Butler Boulevard, that's not the name
of it.
(···0.7s) And I got three code violations on that street in a matter of two weeks. And my
mail went to my attorney, so he would notify me, and he actually thought it was my ex
who was doing some kind of hanky panky. But what I think was actually happening is
that they were, (···0.7s) how were they gonna make money? So they started looking
through the records and they also sent out code enforcement officers to find violations.
(···0.7s) And so on that street, one of the violations that I had was that a final permit had
not been pulled on the roof that was three years old.
And so they were just out digging up stuff, right? Um, one property, I don't know how it
happened, must've been on a weekend and I knew nothing about it, where they
installed windows, new windows in a property (···0.7s) and you have to have a permit
for that. So I literally owned properties, same color right across the street from one
another.
They cited me for one property, and not the other (···1.0s) windows in Florida anywhere
really aren't a big deal. However, the big deal in Florida is hurricane protection. So it
wasn't that the windows were that expensive, but the permit to, you have to, you get to
install the windows and then the hurricane protection, like you have to buy. I obviously
had to do it on my, uh, maintenance man did. But I, you know, had to research it,
whatever you have to use like these eight inch long screws and screw them in, drill into
the concrete and they're like four inches apart or six inch.
I mean, it's crazy. And those suckers aren't cheap either. So it's not just the windows,
it's the hurricane protection. (···0.6s) So I had, you know, several violations, what have
you. I also had one at a property, (···0.7s) and um, I've had more than one, (···0.8s) and
I'm a good landlord, I promise. But you know, stuff happens. I had one property that,
um, had a violation for garbage in the yard, (···0.7s) and it was that the tenant had lost
their job and they were scrapping metal.
So they drove around every day trying to scrap metal. They would come home at night,
unload the trailers, drink their beer, and then the next morning code enforcement comes
through and their yard is a mess. So I got a violation there and I missed my notice. So
in, in my town anyway, um, that county, you get two notices.
So the first one I got, I was just like, oh, I'm gonna tell them it's fixed, even though it
wasn't. (···0.6s) And so I didn't know it was my second notice. So I never got the first
one. So I had to go to code enforcement court (···1.5s) and I was the only homeowner
who showed up (···1.3s) and I was so irritated, but (···0.6s) only homeowner. They even
told me what time to come because they knew how many cases they had or what have
you.
The other people that showed were only code enforcement officers. I was the only
homeowner. And the problem was that it was after the crash and it was an investor
area. It had gone down, so it was not a great area. And so everybody else was in
foreclosure and they didn't care. (···0.7s) So I literally, there were like eight people
around this table and I was so irritated that I wasn't intimidated by it, you know, it was
the lean or it wasn't a lien, it was a fine. If you don't fix it, it's like a daily fine.
And I forget if it was 150 a day or 250 a day, but it was an over (···0.6s) $20,000 fine. I
had spoken to the supervisor, couldn't get anywhere. And so I went to code
enforcement court (···0.7s) and the last question they asked me, um, I'll tell you in a
second, one of the ways I used to describe myself, I said, I'm just a single female
landlord. I work out of town a lot, and I'm pedaling as fast as I can. Was basically like,
please pity me. Was, you know, I didn't cry or do anything like that, but that, that's
literally the words that I used.
And so the very last question they asked me was how many properties I owned?
(···1.0s) And I was like, (···0.7s) oh man, did I mention I was under oath? (···0.5s) So
literally I was under oath and had to tell 'em, and I could have played a game that, oh, I
only have, you know, so many in that L L C or that trust or whatever. I didn't play that
game. So they didn't feel quite as sorry for me as I had portrayed myself. However, they
ended up dropping the fine to a thousand dollars and I had to pay $500 court costs.
And quite honestly, I didn't have a leg to stand on, but it worked. (···0.5s) So you can
negotiate those types of things. Another property, um, I got a violation again after the
crash because the property was dirty. (···0.7s) It was a duplex. I had owned probably
seven or eight years, (···1.0s) and it had screen porches in the front and the back. We
even had to install like fiberglass roofs because the cats in the neighborhood kept
climbing up the screens and falling through.
So you know, the trees, it was on a big corner lot. The yard was always mowed, the
trees were trimmed. And I get a violation because the house is dirty, the duplex is dirty.
(···0.9s) Take a sugar cube, call the code enforcement officer. Yes, officer, yes sir.
(···0.7s) And he (···0.6s) said, you know, I said, I, (···1.1s) I can't believe I've never, you
know, faced this before. I don't understand what you mean that the property is dirty, it's
well maintained. (···0.6s) And he said, basically what had happened was in Florida we
have really hard reigns.
And so it comes off the roof really hard and it had created mud that then splashed up on
the house. (···0.7s) It didn't have gutters because it's a rental. How much more rent am I
gonna get for the, the property if I have gutters? None. So I don't have gutters, but that's
what I was being cited for, was literally that the dirt had splashed up onto the house. He
said, all you have to do is pressure wash it, you'll be fine. You can't pressure wash a
house that you've painted eight years ago without having to repaint it.
I got it done that week. Um, but I was not very happy. And you know, I was politely
trying to ask the code enforcement officer, (···1.0s) why don't you go after, you know,
some of the owners of these properties where the grass is, you know, waist high and
some of the properties have, um, broken windows and what have you. And he said, oh
lady, don't you worry, we're going after them too. (···1.0s) And why were they doing
that? (···0.8s) Well, those owners didn't care because they likely weren't paying their
mortgage, but guess what, they get paid ahead of the mortgage.
(···0.8s) So with that 20 something thousand dollars fine that I told you I had on the
other property, if I hadn't have fought it and got it reduced, (···0.5s) the county would've
gotten 20 some thousand dollars if that property got foreclosed. Even if Bradley bought
it at auction, they still get their money. (···1.2s) So the county, I, (···0.7s) that's my little
conspiracy theory. I think that they, they saw an opportunity and they, they took
advantage of it.
So it was quite interesting to go through that. I haven't had code violation for a long
time, by the way. And usually they give you a warning, you know, I had a tenant who put
up a fence without a permit, she had to take it down, you know, whatever, things like
that. But usually it's nothing major. But after the crash, I think they were out there
looking, (···1.8s) but I want you to be aware. (···0.6s) So let's say that we go to auction
and typically it's going to be the first mortgage E that's going to be doing the foreclosing.
(···0.8s) And so they generally will open the bid at what is owed.
(···0.8s) Well, (···0.6s) I want you to remember, pay up sucker. (···1.0s) Pay up sucker.
If you know what (···0.5s) Jesse James the, okay, so he's the tattoo guy for our purpose
ladies who was married to Sandra Bullock, but he has some kind of TV show or
something like that. But supposedly he has a dollar sign tattooed on the palm of his
hand. (···0.7s) And so (···0.9s) if you remember this story, I'm telling you for a reason
that tattoo, it's a dollar sign.
I think it says pay up sucker (···0.6s) on his tattoo. So if you remember that, if you win
the bid at auction, you need to know that you still have to pay up. Meaning are there any
state? Um, (···5.9s) so I was saying in addition to what you win the bid for, if you're the
winning bid at auction, if there's anybody above the mortgage such as county taxes,
code enforcement, liens, town, anything like that, that is still owed.
So in addition to what you win the bid for, that has to be settled as well. I bought a
Property, I think I mentioned from a guy in jail and he had two code enforcement liens
on the property and I had major, major equity in the property. It wasn't at auction, it was
just a straight sale. But he had two code enforcement liens that attached to the property.
I was able to negotiate them down (···0.6s) and (···0.7s) I was kind of surprised
because there was so much equity in the property.
They could have fought for their money, but it didn't matter. They were willing to settle.
They, you know, were happy to get it off their books, but understand that they have
greater priority (···0.8s) even over the first mortgage. So the i r s, you generally won't
have to worry about too much, but if there are other county state things like that, that
can trump the mortgage, you need to be careful about things like that. (···0.7s) So I
think we'll end here and then when we come back, we'll pick up back on liens (···0.5s)
and we'll continue down the food chain as I call it.
I. (···1.9s)
(···2.8s) And we're back with liens. The last thing I wanna mention as it relates to the,
um, number two position, the state or county, when I was talking about the extra
expenses that can be included in what's owed to a lender, in addition to the mortgage I
mentioned, you know, late fees and penalties. I've mentioned attorney costs and I also
mentioned property taxes. So the reason that they may pay them, now you understand
with liens that priority wise they're actually ahead of the mortgage, so they could come
in and take over.
Basically, you don't, the mortgage company will often pay those property taxes so as to
protect their position of being first in line. Okay? (···0.7s) And so we're obviously pretty
familiar as it relates to having a first mortgage. Many of us have had first mortgage,
right? So that's usually he's going to be doing the foreclosing. It's typically that the
bidding starts with what is owed.
Not always a hundred percent, but generally speaking, yes. (···0.8s) And then there's
the second mortgage. So the way that (···1.2s) this will generally work is this. So let's
say Bradley wins the bid (···1.1s) on the property, it's a hundred thousand dollars
(···0.8s) and the, it (···0.7s) has a first mortgage for a hundred thousand and it has a
second mortgage for 20,000. (···0.7s) Well, if Bradley wins the bid at a hundred, what
happens is Bradley wins the title to the property, (···0.6s) the first mortgage gets their
money and the second goes away.
(···0.9s) So not specifically, but generally speaking, liens get cured at auction. But I'm
going to give you a big one that is not necessarily that way, but in general terms, liens
get cured at auction. I'll give you another example. So that same property, Bradley wins
the bid for 110,000. (···0.6s) And so the first mortgagee gets their money of a hundred,
and then what happens, it trickles down.
(···0.7s) So there's $10,000 left over, (···0.6s) where's that gonna go? The second
mortgage gets 10,000. Okay? So I want you remember, pay up (···1.2s) liens, get cured
at auction. Those are the ones below (···0.9s) kind of, and then trickle down. So those
are the three main pieces that I want you to remember about liens.
(···0.6s) So the first and second mortgage, um, you know, that if there was $10,000 left,
the second mortgage would get 10,000, and then the rest would not be paid, but it
would be settled. Okay? (···0.8s) Other junior liens that would fall even below the
mortgage. So in order of priority ones that I can normally think of would be a, um, in
Florida, if you had a pool (···0.6s) and you didn't, it wasn't the contractor, it wasn't the
bank, but it was like a financing company that lent you money, um, to build the pool.
So that would be a type of junior lien that would fall lower than the mortgage. (···0.7s) A
mechanic's lien is basically, um, if somebody has work done on their house and they
don't pay the contractor either, um, you know, it was shoddy work or they didn't finish
the job, whatever the circumstances are, maybe they just didn't pay the, (···1.2s) the
contractor can go to court and put a lien on the property.
(···0.6s) And so I had a (···1.0s) contractor that (···0.6s) stole money from me, and it
was somebody that I'd used for years and years and years. And I (···0.8s) was going to
be putting, um, central air conditioning in a duplex that I owned, like after the first of the
year. (···0.6s) And he knew about it. He was my air conditioning guy. And so he called
me in December and he said, you know, I'm gonna start after the first of the year.
Usually I didn't pay him until the job was done, but I said, you know, um, he said, I'm
gonna start after the first of the year.
Do you mind paying me half now? (···0.8s) And he said, you know, it's the holidays and
blah, blah, blah. I said, okay, no problem. Use Tim for years. (···0.6s) And then after the
first of the year, I couldn't find him. He wasn't returning my phone calls. He had
disappeared. (···0.5s) And so what he failed to tell me when he asked for the $2,500
(···1.2s) was that he had gotten injured (···0.5s) and was taking pain pills and therefore
got addicted to them. And so when he took my $2,500 (···1.3s) at the time, he knew he
wasn't gonna pay me back.
He was using it for drugs. (···0.8s) And I was infuriated. I had, like I said, I had used him
for so long and I guess I've never had a drug problem, fortunately, but, you know, I think
desperate times call for desperate measures, you know? And so I don't think that he
normally would've done something like that, but he obviously was desperate. And I'm,
I'm not a big person for holding grudges or he's gonna pay, you know, I don't always
feel that way, but I felt really wronged.
And so I, you know, sued him. I went to small claims court. Obviously I won because he
didn't deliver. Um, you know, and, but what are my options? How do I collect? You don't
get blood from a turnip, you know, I was effectively either an other junior lien or a
mechanic's lien. And so I was far down the food chain, and this was of course after the
crash. So he didn't have equity in his property anyway, I never ended up getting any
money. But the reason I went through the exercise is I kind of felt it was the right thing
to do.
You know, now actually, Bradley, I would equate doing the right thing. I'm new to the
vacation rental, so doing the right thing would be (···0.7s) being honest if a guest wasn't,
um, a good guest, you know, so that you're helping other hosts and other owners of
property. So this was my way with my contractor of making sure that, you know, there
was record that he wronged me and he, um, was responsible for that in that I pursued it.
I, I basically did the right thing. Um, didn't make me feel that good, but I just felt the
obligation to do it. So, like I said, I didn't end up getting any money from it, but
nonetheless, I went through the process. (···0.7s) And then at the bottom of the food
chain are homeowners associations or condo owners association. So an H o A or a c o
a. And so (···1.4s) this is especially where it gets squirrely. (···0.8s) So what happened
during the boom, (···1.1s) there was a lot of new construction.
And so the four states that had the most foreclosures, coincidentally had a lot of that
new construction. And so a lot of the new construction had homeowners associations
and so, (···0.7s) or condos. They built a lot of condos. And so they had associations.
Well, when we're talking about going to auction (···0.5s) after the crash, the values have
dropped. And so the first mortgage gets their money, if there's any next, it goes to the
second mortgage.
(···1.0s) The last person in that food chain is the homeowner's association. So what's
the likelihood that they're going to get any money out of this foreclosure? Not much,
right? There's not a big likelihood. There usually wasn't any money left for them.
(···0.6s) So what they did was they, um, worked with their lobbyists and they got the
liens changed in most areas.
(···0.5s) So HOAs now may survive the auction. They may even be able to foreclose,
they may be able to jump ahead of the mortgage. (···0.7s) And so this is definitely an
area that you're going to have to find out how it works. Sometimes there is a number of
months, um, you know, like a max of six months that they can collect, or it might be a
dollar amount of a maximum of 2,500 or you know, they can only lean for a certain
amount, maybe 2,500 or whatever it is.
There's a lot of different rules, but this is one area in particular that I want to make sure
that you investigate. I am not Bradley, I do have a question for you. Do you have any
properties, he primarily does vacation rentals. Do you have any properties as
investment property that have HOAs? (···1.3s) Yeah, some of them do. (···0.6s) And,
uh, I I guess kind of, I err on the side of caution with that.
Um, I tend to stay away from them, but, uh, this is kind of my caveat is, and, and I'll plug
my short-term rental course that, uh, we go over all of this, but, uh, we talk about that
some HOAs, particularly in an area like let's say Disney, uh, outside of, uh, Orlando,
Florida there, so Kissame, Davenport area, there's a lot of communities that they
understand it's a tourist spot.
So they are allowing all of the properties in there to have vacation rentals, that sort of
thing. It's encouraged. Uh, and so the h o a there may not be extremely expensive, so
maybe it's $200 a month, but if that includes our basic cable package, uh, water and
trash, it may actually be better than having to pick those u utilities up on our own in a
neighborhood where it's not controlled like that. And we have guests in our home
treatment, like the holiday in or a, a, (···0.6s) a Marriott where they leave the lights on
the air conditioning's at 60, et cetera, et cetera.
So we kind of go both ways. But (···0.7s) I would say overall HOAs are always kind of
more, more trouble than they're worth for a lot of. Yeah, I kind of feel the same way. I, I
don't have any investment properties with HOAs and (···0.6s) part of it is, you know, my
own issues such as, you know, it's not a cost that I can control. They can raise it at any
time, (···0.7s) and I'm fairly convinced that I can get it done cheaper than they can.
I don't like to be told what to do. You know, I don't want the o a telling me what color I
can paint my house or when I have to paint it, you know, I don't wanna pay for Bradley's
roof because his is leaking next door to me when my roof is perfectly fine. I don't want a
new roof until I need it, you know, so, but the h o A will make, you know, many of these
mandates to you and such. So I'm not a huge fan, but I will tell you that a lot of investors
have HOAs as well.
Condos, you know, the bottom fell out after the, um, uh, crash here in Florida. And so it
was, they were so cheap that, you know, a lot of people were paying cash and getting
really good deals on h o on, um, condos that had a c o a condo owners association, but
they, um, many of them were insolvent. So, you know, people had to pay cash, they
couldn't get financing because no one was paying into it. They'd all been foreclosed on.
So anyway, the, the message there though is that they were at the bottom of the food
chain.
They were at the bottom of the barrel, and so there was never any money left, and they
paid lobbyists to change the rules. So now they do have more rights than what they
used to have. So you do want to, um, check into that if you're looking at a property with
an h o A or a c o A. Okay. (···0.5s) Then I also wanna mention overages. So we talked
about that property where, um, Bradley paid a hundred thousand dollars. (···0.7s) The
first mortgage was owed a hundred, okay?
Then he won the bid, the scenario gave was 110. That $10,000 (···0.8s) went to the
second mortgage when 20 was owed. Well, let's say that Bradley wins the bid for
140,000. (···0.9s) So the first mortgage gets there, 100, the second mortgage gets
there, 20, and what's left to trickle down there is no h o a or any other liens. (···0.8s)
Where does that money go? (···1.1s) Some people will think that it goes to the bank
(···0.8s) who owns the house.
(···0.8s) The bank only gets what they're owed. (···0.8s) Some people may think it's the
county. If the county is auctioning off the property, it's not the county, (···0.9s) it's the
homeowner. (···0.9s) And so there are people that actually work this market, and it
happens as it relates to foreclosure sales. It also happens with tax, um, tax liens or
possibly tax deeds. I'm not familiar enough with it to say that, but I know for sure tax

liens where (···0.7s) the price of it may get bid up, that more than what is owed could be
collected.
And where does that money go? Well, in this case, it goes to the homeowner. (···0.7s)
And so, you know, the homeowner, you know, it's an embarrassing thing I'm sure to go
through foreclosure. Part of it may be fairly public. Are they forwarding their mail? Well,
their mail might not be anything good, so they might not be receiving any of their mail.
And so typically they should be notified that there were surplus funds.
That's another word that they use. They may be notified that there are surplus funds or
overages, but they may never even receive that letter. (···0.7s) So another foreclosure
strategy that some people work is called the overages. (···0.5s) So you can find out, I
mean, you can watch the sales and you can see, you know, what the opening bid was.
And if you know the lien structure, there could be money that is owed to the
homeowner. And what these people do is they will contact the homeowner.
Usually it's by way of a letter. They'll contact the homeowner and let them know that
they are owed money from the sale of their house, or they'll, they're owed money from
the county or something along those lines. They won't tell them specifically what it is
because they don't want the homeowner to go directly to be able to figure out how to get
those funds. And so there are people that will split that overage with the homeowner. So
they'll pay the (···0.6s) homeowner, the homeowner has to collect it, but then because
the investor was the one advising them about those funds, they'll take part of that
overage fee as well.
And so you can imagine if there's a lot of money that, you know, people would definitely
be interested in something like that. But it's just one other segment of the market that
gives you an opportunity should you care to use that. But they usually call it the overage
market or the surplus funds. (···0.7s) I don't know if you guys, um, in Florida we have, I
think it's (···1.2s) FL Treasure Hunt or (···0.6s) Treasure Hunt FL or something like that.
But it's basically, I call it the big bank in the sky. You know, like after I left corporate
America, I received a letter saying that I had, um, uncollected funds that I'd never
received. And it was basically expense check reimbursements that somehow got lost in
transit from my company after I left and never made it to me. And so that big bank in the
sky, the money just sits there. So I was able to collect those funds another time.
It's happened more than once where it was a, um, homeowner's insurance refund and
that, you know, maybe it went to the property rather than me. And so I've gotten more
than once I've gotten insurance payments that ended up in that big bank in the sky. So
it's not just foreclosure options, but it is kind of interesting that people literally target
those particular things. (···0.9s) So that's it for liens. The big message here, this is a
guide, for instance, in California, or excuse me, Colorado, the lien holders can buy the
next lien holder out almost, and then move up the food chain.
They do something that's really quite different. I've never bought in Colorado. I don't
know anything about that except that I've heard about it. I don't know specifically how it
works, but you do definitely wanna investigate this. If you plan on bidding at auction,
find out exactly how it works in your state. It's really important to know. Otherwise, the
normal course of buying all of these things will be discovered through the title company
or closing agent, and it's a non-issue.
Okay, (···1.3s) I think we can go ahead and move on to redemptive period and rights.
So we talked about this. This is post auction, right? So pre-foreclosure, if they don't
work it out with the lender, they don't sell it, they don't fix it. It goes to auction, (···1.2s)
add auction. Either Bradley, um, buys it or the bank takes it back. (···1.2s) If (···1.3s) the
bank takes it back, they generally will list it.
But in a state that has redemptive rights or a redemptive period, which is basically a
rewind on the auction, (···0.5s) they will not list that property on the m l s until that time
period has expired. So I mentioned like Alabama, I know Michigan has redemptive
rights. Alabama I think is a year. Michigan might be six months, but they'll allow the
homeowners to stay in that property because it's better to have the property occupied
quite honestly. (···0.7s) So you'll see whether or not your state has redemptive rights.
I'll give you an example. (···0.6s) I taught a class in Michigan, um, the foreclosure class
years ago. Everybody knew about the redemptive rights. And then I went and I taught
the class in Iowa and nobody knew (···0.7s) they were all homeowners and they looked
at me like I was crazy. They didn't even know what redemptive rights were when in
Michigan. Everybody knew it was, it was a real big disconnect for me. (···0.6s) What I
finally figured out is that in Iowa, they have redemptive rights, (···1.1s) but (···1.0s)
when you get a mortgage, you waive your right to redeem (···1.3s) as a condition of
your mortgage, you waive your right to that redemptive period.
If you get foreclosed on, you've waived your right for that redemptive period. Why have
it? Right? So the mortgage companies, in order to get the mortgage, if every mortgage
company says you have to waive your right, then by all means, that's what they have to
do. And that's why they didn't know that they had redemptive rights in their state
because they may have had them at one point, but they had forfeited their rights.
So that was, that's the only time I've ever heard that. But I don't live in a state, um, that
has redemptive rights, so it's not as common for me to encounter it. Sometimes you
might even see a certification period, or you know, until auction is finalized. Usually
you'll see the words redemptive, but in case you don't, there may be a certification
period. They're typically gonna be, you know, additional fees because they had to
process it through auction.
And now there's gonna be additional paperwork to basically, you know, work with you to
get work with the homeowner to get the house paid off. (···0.8s) Usually less sales are
at auction. So if Bradley's bidding in Michigan (···0.9s) and they have a six month
redemptive period, (···0.9s) Bradley's gonna have to hold onto that house for six months
for fear that the homeowner may exercise their right to redeem. And so Bradley doesn't
want to invest and put rehab money in it until he knows that that property for sure is
going to be his.
So (···2.3s) Bradley being the smart investor that he is, knows I'm making this up,
knows that in Michigan you can buy the homeowner's redemptive rights. So Bradley got
the property, went to the homeowner, gave them a thousand dollars to waive their right,
that they didn't plan on redeeming anyway. And Bradley saved more than a thousand
dollars by not having holding costs for that six months, right?
So he didn't have to pay property taxes, he didn't have to pay insurance, utilities, lawn
care, snow removal, whatever, right? So he was able to buy that homeowner's
redemptive rights, and then he didn't have to wait any sort of time. So that's another
strategy that people will use. You can even use it, I think it's dirty pool, but let's say that
Bradley is a newer investor in Michigan and he buys the property and doesn't realize
their redemptive rights.
(···0.7s) So (···0.6s) I know that Bradley bought the property. (···0.5s) I track down the
homeowner and I buy their redemptive rights (···0.7s) that Bradley doesn't know exist.
(···0.6s) So I wait a couple of months, Bradley starts rehabbing this property, he's
putting a lot of money into it, spending a lot of time, (···0.6s) and I go by to greet Bradley
(···0.7s) and I inform him of how the redemptive rights work and that I happen to have
purchased the homeowner's redemptive rights.
And if he would like, (···0.8s) he may buy that redemptive right from me now instead.
(···0.8s) So if I bought it from the homeowner for a thousand dollars, do you think I'm
gonna give it to Bradley for a thousand dollars? Heck no, because if the homeowner
redeemed, they would not pay Bradley for any of the rehab work that he had done.
(···0.5s) So you, there are homeowner, excuse me, there are investors who will actually
play that game as well. Um, not all states though allow you to buy the homeowner's
redemptive, right?
So you may or may not be able to do that. I do think it's kind of dirty pool, but it's up to
you. Um, usually less sales. So obviously if they're redemptive rights, rather than having
those holding costs, oftentimes there are less sales at auction and they'll just go to r e o.
That's usually what happens. I mentioned you could buy them. (···0.5s) And the only
caveat, so normally we talk about short sales in the pre-foreclosure stage, which is prior
to auction.
(···1.1s) I mentioned to you that if there are redemptive rights and the, the, um, lender
takes the property back at auction, they don't list it on the M L Ss until that redemptive
period has expired. (···0.6s) So normally you have to negotiate the short sale prior to
auction because at auction is typically when the homeowner loses their home. But in
this case, (···5.2s) okay, so just to reiterate, (···0.8s) in states that have redemptive
rights, that will give you additional time to negotiate the short sale with the lender should
you need it, because they won't be listing it.
(···1.0s) And we are going to end there for now. When we come back, we're going to
talk about bank owned properties or res real estate owned by the bank. See you in a
second. (···1.8s)
(···2.7s) All righty. So we are going to get into res real estate owned by the bank. Often I
say bank owned, they're used interchangeably. You do wanna find out how your realtor
refers to them. Sometimes you'll just hear them referred to as foreclosures. And now
that you know a little bit more about foreclosures in the process, you may wanna find
out, you know, how they categorize it, because they may call a foreclosure, just the r e o
piece. So make sure that you're clear on what it is that you are, how you're speaking
and communicating with your realtor on these.
So, real estate owned by the bank, as we know, comes after the auction, right? No one
buys it at auction, and then it gets put on the M l Ss. (···0.9s) And the way that it kind of
originated, um, you know, way back when the properties were put on the m l s, and it
was as is where is high, uh, as is where is how is. And so the lender, the bank who
owned that property, would do nothing to the property, (···0.6s) and they would say it's
as is now.
Didn't mean that you couldn't ask them to, but typically in their description, they would
say that it was as is. (···0.6s) And so then as time progressed, they might have started
to stop the bleeding. (···0.8s) And so one of the reasons, like let's say that a property is
in Minnesota (···0.8s) and, um, you know, spring comes and the pipes burst, and so
now there's water everywhere.
So they might, you know, rip out the carpet because it was wet, maybe cut out the
drywall or insulation or what have you. They wouldn't necessarily fix up the house, but
they would at least stop the bleeding, right? (···0.8s) Well, now since banks have kind of
turned into, um, real estate people, I used to say they weren't in real estate. Now
they're, they're getting it, right? So they're now rehabbing properties. It's still on a
minimum scale.
So it's not like they're gonna go in and redo the kitchen and the bathrooms, but they
may replace the carpet, may be paint the walls. And so the reason they'll do that is
because that property then becomes more attractive to a greater audience. If a
homeowner is looking at a property, especially if they're just starting out and putting, you
know, three and a half to 5% down owner occupied, if they have to come into their
house and immediately have to paint everything and put in new flooring that comes out
of their pocket, you know, instead, if they're buying an r e o that has been freshly
painted and has new flooring, that is better for them because then they don't have to
come out of pocket with money.
They likely don't have to be able to rehab that property. So it opens up the audience as
to who can actually get that property. Um, so they're not doing major rehabs, but they
are trying to make it more attractive to a greater audience. (···2.0s) Okay?
I, (···0.8s) you know, you can potentially find out who the R e O agent is. So for
instance, it might be that, um, June at Caldwell Banker gets all of Wells Fargo's bank
owned properties. And it might be that Sally at, um, century 21 gets all, uh, bank of
America's properties. So sometimes you can speak directly to the agent (···0.5s) and
(···0.5s) you know, they might have some inside scoop on the property. You know, they
might be saying, oh, well, you know, the property has a bad roof, (···1.0s) and it's likely
that the lender is either going to lower the price (···1.0s) or put a new roof on.
You know, so they might have some inside scoop. It used to be too, that after a certain
number of days, (···0.6s) you know, the, um, the agent would know that the lender after
45 days, wanted to reduce their list price by X amount. You don't see as much of that
anymore.
Um, but they, once upon a time, were conducting it that way. Who knows what it'll be in
the future. But a lot of people get so enamored with eos, oh, it's a foreclosure. Oh, it's a
foreclosure as far as I'm concerned, it's another property listed on the M l s, just like any
other property, right? Everybody has equal access to the M L Ss, and it doesn't
necessarily make an r e o that special. Now, (···1.5s) it basically comes down to supply
and demand (···0.8s) After the crash, (···1.0s) I got (···1.1s) some really great deals
because (···0.6s) that, (···1.4s) you know, I told you that people didn't know how the
foreclosure process worked.
There were so many people that were new from the homeowners, the investors, the
lenders, everything from A to Z. And so, you know, investors kind of took, disappeared
from the market. The financing arena changed. So those investors that were around,
there wasn't a lot of financing available, and nobody kind of knew what the market was
doing.
So a lot of people were just on the sidelines. What's gonna happen, right? We don't
know. (···0.8s) So (···1.3s) a lot of people weren't buying, they weren't dealing with, um,
homeowners in pre foreclosure. They weren't even buying that much at auction,
because as the market's going down, nobody, you know, really wants to buy that much
because they don't know where it's gonna stop. Where is bottom? You don't know
bottom until it's on its way back up, right? (···0.5s) So (···1.4s) nobody bought at
auction, (···0.6s) and then boom, what's their next choice?
They now have res (···0.6s) and so they're listed on the m l s. Well, again, if you don't
have any buyers, you have greater supply than demand. What is a lender going to do?
They're going to drop the price. (···0.7s) They're going to drop the price, they're going to
drop the price. I mean, that's pretty much all they can do. If it needs a new roof or
something like that, they might be able to do something.
But the message initially was that there were no buyers. (···0.7s) And so how do you
get rid of these properties? They even created these r e o auctions. And I remember the
first time that I went to one, it was in Lehigh Acres, Bradley, um, knows that area. And
so it was a two, excuse me, a three bedroom, two bath, brand new construction,
concrete block, stucco, two car garage. They were building a million a day, especially in
that particular city, (···0.8s) and never been lived in brand new, never occupied.
And so at its height, it was probably one 90 or 200,000 at the peak of the market.
(···0.6s) And so (···0.8s) my, um, my, what did I win? Oh, my highest bid was one 20, is,
um, what I was going to bid on. So the way that it worked is all of these properties were
on the M L Ss, they weren't selling. So they hired professional auctioneers to only
auction off these properties that were r e o and bank owned.
Now you see them online, this was many years ago. And so they, I think there were like
12 or 15 properties, they were auctioning off, and it was being held at one of the
properties. The property that I bid on was not where the auction was held, but I, you
know, we had driven by the property, I knew it was brand new and never lived in. And
so my top bid was $120,000 and (···1.7s) I won the bid for 60 something thousand
dollars. (···0.6s) And you're like, oh my gosh, what a great deal.
Well, (···0.6s) it happened too quickly, (···0.8s) and I'm used to the, you know, auctions
that go through the county or the trustee sales, and you know, I told you they're just
reading off a piece of paper and they're talking like this, and I have 100,000, 40, you
know, they're just regurgitating information. It's not exciting. They're not, you know, very
involved in the process. They're just conducting the auction. Well, when I went to this r e
o auction, it was by professional auctioneers with microphones, and they were going up
to people trying to get their bids and walking around and really trying to, you know, get
the excitement created.
And I was kinda like, get outta my space. This isn't how it's done. You know, it was just
a very different environment. And I think it was the second or third property that got
auctioned off. There were no bidders before me, (···0.8s) and I won the bid on that
property. And I don't wanna say I almost had a panic attack, but I, I kind of wanted to
get out of it because it happened too quickly. And I think what they did was they wanted
to use me as an example, as though to say, look, what a great deal she got.
You guys should bid on these other ones, you know, kind of thing. And so the
auctioneer does place an additional fee (···0.9s) on top of the price of the house. And so
(···0.8s) auctioneers back then, there was one that was, um, Williams and Williams,
another one was Hudson and Marshall. And so they were conducting these auctions.
This was one of the very first r e o auctions that I had heard about in Miami.
They were held at the convention center. I know that I mentioned that in a prior, um,
segment. You know, they were advertised on billboards and newspapers, may have
lenders there. And you know, there were a million things that happened at those. This
was one of the very first ones. And so I had to give my earnest money, whatever it was,
I signed the contract, it was like $2,500 or 5,000. It wasn't a lot of money that I had to
give as my earnest money. And then like two or three weeks later, I hadn't heard
anything from them.
And I was like, what, what happened? Why, you know, I called the company and I said,
you know, I haven't gotten any paperwork or any updates, you know, can you please
give me status on this property? And they said, oh, you didn't win the bid. (···1.3s) And I
said, I won the bid, I signed the contract. But what happened? Who owns that property?
The bank, (···0.5s) the bank did not accept my offer. So even though I won the bid, it
didn't meet the criteria that the bank had. So they may have a threshold and they won't
accept anything less than that.
And so, even though I won at the auction, which stressed me out, and then they ended
up not accepting my bid in the very end. So I basically got my earnest money, and I
knew that my check hadn't been cashed. And that was why, you know, I was wondering
what's happening here? And so they basically sent me my check back. So, you know, at
that point in time though, after the market declined, there were so many res they
created these auctions.
Well, there were still some properties on the m l s. And I used to tell students, contact
your realtor and put in a bid on the properties, even if they're going to auction. If you
can, don't wait for that r e o auction. See if you can go ahead and place a bid because
it's already listed. And I'm telling you, I (···0.6s) got many, many of my best deals during
that time (···0.6s) because I was, you know, I picked up my buying then I assure you, I
bought at the low point.
I also bought on the way down and on the way up. And I likely bought at peak at some
point as well. But I just, because I really was kind of in a buying frenzy there because
everything was on sale, right? Ladies, everything's on sale. We have to buy it. So I did
buy some really, really great deals. And that's what some people are kind of doing now
too, is they're, you know, thinking the market may change. Is it? I don't know, you know,
but they're trying to position themselves that they're in a, in a better position to be in a,
um, be able to buy as many as they want or at these discounts if in fact that happens
again.
So at that point in time, do you wanna market to pre foreclosures? Do you wanna buy at
auction? Heck no. Just buy it off the m l s, that's your easiest deal. Well, right now,
that's not typically the way to go, depending on when you're viewing this video, I don't
know when that's going to change. But currently, while, while it's being filmed res are
generally not the way to go, because banks have learned that they can get a lot more
money for them.
And so they are typically listed at market value. (···0.7s) And so the, the bank may
dictate that, oh, instead of, you know, a thousand dollars earnest money, you have to
put down 5,000. So they may, you know, make some demands on the purchaser, on the
buyer that they have to put down a little bit higher earnest money. (···0.8s) And for
years, when I was meeting with realtors, so when I would mentor, I would often
interview the students realtor. And I would always ask, is cash king is cash king?
And the answer was always yes. (···0.7s) So that means if I offer $103,000 (···0.8s) on
(···1.1s) this property subject to financing, (···0.5s) and Bradley offers a hundred
thousand dollars cash, (···0.7s) they might, well, the yes that I was receiving meant that
they would take Bradley's offer because it wasn't even just that it was cash, it was that
there were no contingencies.
It wasn't subject to financing. So a lot of investors would offer cash, and cash is an
expression. I know that may intimidate some of you. What is cash? It could be Bradley's
money, it could be hard money, it could be money from grandma, your next door
neighbor, whatever it is. But (···0.5s) basically cash means no contingencies. (···1.5s)
It's not subject to financing. So if you're not putting a financing contingency in there, the
sale of, of the chance of that sale going through is greater than one that is subject to
financing.
(···0.8s) So cash for a long time was king. (···0.8s) And I'm telling you, I mean, it could
be 10 years or more that I've been asking these realtors and they tell me cash is king.
(···0.6s) And now (···0.6s) when I have asked realtors of late, (···0.5s) they are telling
me, not always. (···1.0s) So they may actually accept my higher offer of 1 0 3 (···1.3s)
rather than Bradley's 100.
And the banks are realizing that they can get more money for these properties, and they
don't have to take those other offers. So it's interesting how it changes. Now, I'm telling
you, it was like a decade that cash was king, and it still is king from what I hear. But
there are times when they'll say, not always, where for years it was absolutely, you
know, it was never even a second thought they would answer immediately. (···0.5s) So
just like I said, that 103 that I offered might be subject to financing the banks, or at least
some of them have gotten smart in this arena as well.
So what they did is you would submit a prequalification, um, through your lender, so you
would get pre-qualified for this particular loan. And so, as far as I'm concerned, pre-qual
letters are not worth the paper that they're written on. However, you know, lenders will
put the address, and sometimes it is specific for that property, but you can get those off
the internet.
You can just get any kind of pre-qual letter. And so to me it, it doesn't really, it's not that
meaningful. But when you submit an offer to a lender, they want to know that you're prequalified,
(···0.7s) or if you're paying cash, Bradley would, um, have to submit proof of
funds. Okay? So they want that pre-qual letter or the proof of funds. Well, what they
realized with that, um, pre-qual letter was that even though I submitted a letter from my
lender that I was pre-qualified to, um, buy this property, the deal didn't always go
through.
So for whatever reason, the financing didn't happen. And so the deal fell through. So
then the lenders got smart, and they said, we (···1.0s) are gonna make you pre-qualify
with us. (···1.1s) And it doesn't mean that you have to (···0.6s) end up financing through
us. So let's say Wells Fargo, if I'm submitting a lender from Florida Mortgage Company
and it shows that I'm pre-qualified, well, (···1.6s) if it's a bank owned property with Wells
Fargo, they may make me get pre-qualified through Wells Fargo, because now they're
basically saying, you don't have to use wells, far Wells Fargo for your financing, but
we're not gonna let you get out of this deal because you don't qualify for financing.
So they're making sure that in fact, the deal will go through, and maybe that's why
they're accepting more of the higher offers subject to financing.
Not every lender does that, and I haven't seen it a ton, but I have seen that. So it
doesn't mean, like I said, that you have to use that lender, but it means you're not
getting out of the deal, um, through some sort of caveat with your financing not going
through. Um, and then (···0.6s) because the properties, you know, as it relates to
foreclosures, if they know they're losing their house, they're likely not maintaining it quite
as well. They might not have the money, or if they know they're losing it, they're not
going to be maintaining it, whatever the circumstances are.
And you know, if it's an r e o, it might have gone through auction. Who knows when the
homeowner left, they might have left a while ago. Um, and you know, so that house has
been vacant. Has it been vandalized? I don't know, you know. But what you will
sometimes see too is that in a foreclosure, if you're out driving for dollars, they will, um,
when a lender is processing the foreclosure, they will post a notice sometimes on the
door who to contact in case of emergency, because let's say, you know, a hurricane
comes through and a tree falls through the roof.
They have an asset manager who's looking after that property on behalf of the bank.
The homeowner still owns it, but until auction, the lender will try to protect their
investment, basically. And so in case of emergency, they'll post, um, a notice on the
door, which will explain, you know, who to contact about this property.
But they usually don't know anything as it relates to that property being bank owned or
anything like that. They're just managing the asset, but nothing to do with the sale. But if
a property has been vacant and it's listed on the MLSs as an R e o, you know, has
vandalism happened, have squatters been there, you know, what are the
circumstances? So do expect that you likely will have a little bit more rehab. Are the
utilities on for an inspection? It depends.
Kind of depends on how long it's been vacant. Typically, you can pay, like here in, um,
my county for the water, they have a, they call it a landlord cleaning. You can turn the
water on for seven days. So it's, you know, a cheaper way to turn it on either to, you
know, when you're processing the unit between tenants, you need to clean it up or if it's
just for that inspection. So even when they said that the property was as is, you could
ask them to fix something, even if they said they wouldn't, but you would treat it like any
other property.
You would likely have an inspection, you know, to make sure that everything is working.
And so you might have to pay to turn the utilities on to be able to do something like that.
Um, even during the, after the crash, I bought a property that was an r e o that was
occupied. It was a duplex and it had, both sides were occupied. So after the, um,
homeowner, you know, investor got foreclosed on, the tenant stayed and they were
paying the property manager who the bank was collecting money from.
And so I literally bought, I don't buy that many occupied properties, but it happened to
be that I bought an occupied r e o. (···1.8s) So from day number one, you're making
money, right? (···1.3s) Okay, that's it for res. Should we stop here or should we go
ahead and get into talking about how we make an offer? Keep going. Okay, good. So
the next slide that we have, (···0.9s) if you think about, okay, you know, (···0.7s)
hopefully you've learned a lot through this training, how do I get started?
Like, where do, where do I start? What is it that I need to do? We've talked about
marketing (···0.7s) and you now need to run your numbers. How do you, where do you
start? How do you even know what you need to do in order to make (···1.6s) your a**l
your analysis to determine how much you can offer? So where do we start? So this is
how I do it, and this is going to be for a flip, okay?
So the first thing that we need to do click (···0.9s) is going to be, we have to determine
the after repair value. And I'm gonna show you how to do that. But we're gonna do it in
a second. I'm going to give you the formula first and then we'll go through an example
with numbers and I'll get a little bit more detailed with you of what's involved. So we
have to start with what will the property be worth after we fix it up? (···0.7s) Okay? So
we have to determine that after repair value essentially, then we're taking out all of our
expenses, and then we end up with how much we can offer with the property.
So we start with the after repair value. What's one of the next cost? If you think of the
process of buying a property, fixing it up, and then reselling it, what's one of the next
cost you're going to have? Purchase closing cost. Is that the next one? Purchase
closing cost. Okay. And I'll give you the factors on generally how to, um, determine how
much that's going to be.
(···0.5s) So now that we've bought the property, what are we gonna have to do next?
We're gonna have to start fixing it up, right? So do we have rehab cost? Rehab
amount? Okay. And we'll talk about how you can get that rehab amount as well.
(···0.7s) Now that we bought the property, we're fixing it up, what's one of the other
costs that we're going to have? (···0.6s) Holding costs, right? So even though the house
is vacant, we're still going to have expenses. So those are holding costs. (···0.8s) And
then next we're going to have, (···0.5s) if we are going to flip this property, we're likely
going to, you're good, Bradley.
We likely are going to list it on the m l s, which means we're going to have to pay real
estate commission. And I'll give you two seconds. On real estate commission standard
within the US is generally going to be 6%. It can vary from five to seven, but for the

most part, you're going to see standard 6%. And you think, wow, my, you know, my
realtor's making a lot of money. Well, you have the person who lists the house and then
the other agent representing the buyer.
So really they're only making half of that, right? Each side is making 3%, but then they
also have to split that with their brokerage. So if they're signed up with Caldwell Banker
or Berkshire Hathaway, you know, that generally gets split. And real estate, um, agents
can work all different types of deals with their brokers. But I do want you to understand,
you think that it's such a great amount of money that they're making. At the end of the
day, they're not making that much, you know, and they're self-employed. They have to,
you know, drive a nice car because they may have to, you know, show people around to
houses and you know, so those expenses are their own, so they aren't making quite as
much typically as you think.
But I also want you to know, you know, (···0.6s) many of you might be thinking, well,
how can I, you know, cut their commission? You can, but (···0.8s) starting out, when
you're brand new, you just like going to an attorney, you can't ask for a lot of things for
free over time. You can ask them to cut, you know? But if, if you're buying on the m l s
and then you're fixing up the property and reselling they're getting, when you buy and
when you sell, they might be willing to cut their commission or after you've used them
for a while, they might be willing to cut their commission.
So you can ask that. Sometimes they'll even, even offer, depending on what the
circumstances are, or sometimes their broker may have a, you know, strict rule that they
don't cut commission in any way, shape, or form. But standard is 6%. And obviously,
sorry, that's my watch. Obviously there is a, um, that's a big piece of the pie, right?
So if we were to cut that out, if you were able to sell it on your own, there also are a lot
of discount brokerages that are coming up nowadays. I don't know Bradley, if you've
um, seen any of them. I've heard even for like $500, (···0.6s) they'll put your property on
the m l s for you. But then there are also ones that'll do, you (···0.9s) know, they're not a
full service brokerage. Have you heard any prices on any of those?
I'm thinking under a thousand dollars is what I am thinking of for a fee. Yeah, basically, I
think I've heard eight, nine kind of sitting in my head. (···0.7s) Basically. I know it was
kind of, um, it was definitely under a thousand dollars and it was, you were just getting
access to list on the m l s. They weren't gonna go show the properties, they would
forward you emails, that sort of thing, but, um, pictures, they would do pictures and, and
put it on their, their m MLSs. I believe (···0.5s) That's a biggie.
So I've heard 500, but then I also heard, you know, you could like add on services, then
maybe it is the pictures, then you pay 8 99 or whatever it is. But they kind of had
different levels, but it's way, way, way less than the agent commission. But you know,
(···0.8s) nowadays (···0.5s) it has to be online in some way, shape, or form, right? So
that's where everyone, in fact, I know there's a percentage, I'm sure they're gonna say
it's over 90% of the people that check online before they, you know, go to look at a
property.
Years ago it used to be you would go to the realtor and see what's available. Well, now
you tell the realtor what it is you wanna see because you've already looked to see what
properties are listed. So the real estate commission is a very big piece of the pie. If it's
negotiable, that can obviously be very helpful. But that's one of our big costs would be
real estate agent commission. The next cost there then is going to be selling closing
costs, correct? Bradley? Our next line. Yep. (···0.6s) And so these are our primary
costs.
Now think for a second (···0.8s) before we determine how much we offer, what's a very
important piece of the pie that we need to factor in? (···1.3s) So we have what it'll be
worth, (···0.7s) what it'll cost us to get there. One (···1.3s) other factor we need to add in
there, (···3.0s) what is it? Bradley Profit. (···0.5s) Very, very important, right?
Don't forget your profit, you're the most important piece of that pie. So you have to
factor in your profit. If you were going to wholesale this deal, you could also add in or
subtract out, um, an assignment fee. We're not gonna do that. But then we get to the
last part, which is your maximum allowable offer. So what will it be worth? Take out all
of your expenses, leads you to the maximum allowable offer. Not what you're going to
offer, but that's the max that you can offer.
Okay? Now should we probably stop here and then we will come back and start with the
example That a good stopping part? Okay, so don't go far. We'll be back with an
example of how to calculate how much to offer. I. (···2.3s)
(···2.9s) Okay, everybody, we're back (···0.6s) and now we're going to actually put
some numbers and find out how you get (···0.7s) to determine what some of these
costs are going to be. How do we determine the after repair value? How do we know
what closing costs are, rehab, et cetera, et cetera. So we're just p f A as I call it, pulling
from air. And we're going to use an after repair amount value, an after repair value
amount of, in this example Bradley 200,000.
Correct? Okay. So we're gonna use that (···0.5s) number just because it's easier for my
math. But we're gonna show you, we're gonna go back to prop stream, which is the
software program that we shared with you prior. And we're gonna show you how to
actually calculate the after repair value. So you want to look at comparable sales and
we're gonna talk about some of the things that you need to look for. So if you wanna go
to prop stream, Bradley, please. (···6.4s) Okay.
And we're gonna use the address you of 61 10. Yep. (···2.6s) So this is a property we
already used, um, previously in another example. So we're gonna stick with that
example. So here's the overhead shot of the property. And so we had seen, you know,
who the owner was, all of the information about the property, if you scroll down, we see
that it's a three bedroom, one bath, right? So we need to compare it to others that are
three bedroom, one bath.
There we have the square footage of what the house is. We have lot size the, you
know, school district, those types of things, the legal description, (···0.7s) what else is
under there? The tax assessment information. So I already told you exactly how to
calculate that. You have to contact the county directly and they will give you, you know,
depending on what city it is, they'll tell you what the numbers are going to be. It's very
important that you not go off the tax information that um, the prior owner was paying.
So in this example, the taxes that they were paying are not at all what you would be
paying if you were to purchase that property today. (···0.5s) And then it also shares the
last sale information, which we said was in 1998, I believe. And so that was 121,500
(···1.5s) just f y I too. If you look at the very bottom, if you can go back, Bradley, it'll
show. So the last line says first mortgage information, they bought the property for 1 21
5 and (···1.6s) they mortgaged 109,350.
They said it was a new conventional mortgage. And if you look at the lender name,
that's Federal National Mortgage Association. Also you've heard it referred to as Fannie
Mae. So they got, we'll be talking about financing shortly. And they got basically a
Fannie Mae loan, which is a government backed loan. So we're talking about value. So
we're gonna go back to the top (···1.1s) and (···0.6s) we just looked at everything about
the property right now we're going to look at the next column, which is comps and
nearby listings.
(···0.9s) So when we are trying to determine value, (···0.6s) unless you're in a declining
market, you don't care what the other listings are. (···0.8s) All you care about are sold,
right? Because anybody can list a property for whatever they want, but until it has a
closing date and that it has actually closed, we don't know that that amount went
through.
So (···0.7s) unless you're in a declining market, comparable listings don't matter. Okay?
But comparable solds, that's all we're going to compare it to. And so the sale date
range, you generally want it to be six months if possible. So Bradley, let's, yeah, what
would six months be? (···0.5s) Five four. Would that be 11 four or 12? Four? That'd be
11 four.
(···0.5s) So November 4th, we'll go back six months. If there aren't enough then we'll go
back a year. But you want it to be as close in timeframe as possible. They even like
three months, especially if you're in a highly appreciating market, three months can be a
big difference, let alone six months or a year. Okay? So you want it to be as close in
date range as possible. (···0.7s) And then the next one there is square footage. So we
generally will tell you 10% above what the house is and 10% below.
I'll go ahead and keep what's there, Bradley, that's fine. But I do want the students to
understand that that's a general rule of thumb because if we start putting in too many
parameters, we're not gonna have enough properties to compare them to. (···0.7s) And
so the distance standard is a half a mile. However, (···0.8s) in particular, I think one of
the things that's important within that, um, distance measure is also the subdivision. So
you could have subdivision A here (···0.6s) and then across the street, which would
certainly qualify within that half a mile radius.
Could be a different subdivision, it could be a different school district, okay? So if at all
possible, (···0.9s) ideally it's on the same street, but if not, you want it to be within the
same subdivision because that does one have an h o a and one doesn't. You know, it
could even be that the property taxes are different. There could be a lot of different
factors. You want to have (···0.6s) numbers to calculate from properties that are as
similar to your property as possible, okay?
(···0.7s) The bedrooms. So we don't wanna compare a five bedroom house to a two or
three bedroom house, right? There's a big difference there. So I would go ahead and
put in three because I did glance and there was a two bedroom, which we really don't
wanna bother with. Nothing wrong with two bedrooms, but in this case, I think there's
going to be enough available that we can just go with a three bedroom. Um, and this
(···0.5s) over to the right, it then says status.
I told you we want to make sure that the property, oh no, don't put a three. That's a for
bathrooms, isn't it? No, no, just don't put a max. Sorry. Um, and then the next one says
status. So we want it to be sold and then one over under property class. I think it's
gonna say residential if you click on that right arrow. Yep. (···1.3s) Residential. Okay,
then we go down bathrooms. Let's put a minimum of one. That sounds kind of weird
though, right? (···0.6s) But this house was built, don't remember the year, but was in the
1950s I think.
(···0.7s) And so public record sales situation, I'm not sure even what that is, Bradley.
(···1.4s) Nah, we don't need any of those. Um, property type, we're gonna put single
family (···0.9s) because you could not compare a single family to a condo. They're
completely different. So you wanna make sure you're comparing apples to apples the
year built. So this one was built, (···0.6s) do we see at the top? I know it was in, I'm
guessing it was 19 50, 19 55.
(···1.3s) Okay, (···1.2s) so let's leave that open for now. But typically, you know, you're
not going to compare a house that was built in 1955 to a house built in 2000 or 2010.
There's no comparison. This is kind of an older developed neighborhood. So I don't
even think that that will come up, but perhaps within a half a mile it could, I'm not sure,
but you want it to be, you know, very much as similar as possible. Okay?
So the year built will keep it open and then I'm not gonna put subdivision there. And
then multi parcel is fine. So other things that you wanna think of, if you are, um, even if
it's a half a mile away, if one you know downtown in a certain area versus you know, a
more suburban area, completely different. That's not comparing apples to apples.
(···0.5s) One of the two things that you're going to run into trouble with is if you're in a
subdivision or a housing development, it's gonna be pretty easy to find properties that
are alike.
(···1.4s) What gets screwy is when you get a bit more rural and then you get into
acreage. How do you compare a (···0.6s) house on one acre to a house on 20 acres?
Well then you have to look at the land. Is that even buildable land or is it on the side of a
mountain? You know, that can be pretty tough to calculate or if there haven't been
recent sales in your area, that can be a challenge.
But one of the other big things, and you know, depending on where you're buying
(···0.5s) is views. (···0.7s) So if you have a view of the water, like here, um, on the
beach, I can tell you that we categorize properties as gulf view or gulf front and there's a
huge difference in price. So I'm on the gulf side of the beach, across the street is the
bay, (···0.7s) and literally to cross the street (···0.6s) is likely more than a hundred
thousand dollars.
And I know that sounds ridiculous, but it's true. So just being gulf side, um, you know,
makes a very big difference. Let's say that you have a home in the mountains and you
know, you have the lake view or you have the mountain range view, you know, views
are rather subjective. Or you're in California and you have a view of the Hollywood sign.
You know, those are very subjective pieces that are going to be difficult to calculate.
If you are within a subdivision, you're not gonna have a big deal. Um, but keep in mind
too, you want it to be, you know, when they do a subdivision, sometimes there's
different phases. So this was likely the first phase in this subdivision, 1955. Maybe there
was the next phase in 1960. I don't know, but you know, sometimes housing areas will
literally vary by street. And so, um, Bradley will likely know this area. I used to own
properties in Pine Manor, (···0.7s) which they also had nicknamed Crime Manor.
(···0.7s) And (···0.7s) I owned seven properties (···0.7s) on Second Avenue. And so
(···1.1s) that was not deep into the neighborhood, okay? And, but I, I didn't pretty much
wanna drive in that area past eighth. Okay? So you really, it can depend on it (···0.6s)
literally what street you're on.
And you know, sometimes too you'll have a bad neighborhood and then the very next
street is a very wealthy area. So you have to be very careful with some of those
distance pieces as well. (···0.6s) So let's go through and look at some of these comps
here. So if you can scroll up on the right hand side, we have 16 that are identified for us
that, um, the software has identified as being possible comps. And so what I want to do
(···0.8s) this next one, can you scroll over just a little bit? So the second one, let's see,
it's um, our subject property is 61st and this is 60th street and it's fifth lane and that's 6 1
1.
So that's pretty close, right? And so the lot is double the size, but the square footage is
the same. And that's a recent sale, right? Just four months ago. (···0.8s) And let's, uh,
that has an extra bath. So that's not a full comp, which means that that property, I'm
sure has been added onto. Go ahead and scroll over and let's see what we have
(···0.5s) after that one.
1958. So, or six that's close, right? Look at the price per square foot. Obviously that's a
lot higher because it's a recent sale. (···0.6s) And look at that. It's Palm Springs and it's
the fourth edition. So I would say that's a pretty good comp, wouldn't you? (···0.6s) No
pool and neither one of them have a pool. What el what other factors do we have to
compare? In Florida, obviously you'll see a lot of pools. So we have multi parcel, no and
distance. Very close. Okay, so that's definitely a good one. Let's scroll back over.
So the 6 1 1, and Bradley, can you please click on the camera? There we go. He read
my mind. (···0.5s) So when you want, now that said pool, no, didn't it, (···1.6s) right? So
this is why you have to be very careful of, you know, the data that you're looking at. So
obviously this has a pool and I was telling you a lot of, um, Florida properties do, to be
honest with you, you would think, wow, you know, if you don't live here, you'd be
thinking, wow, it has a pool. (···0.7s) It's not, it doesn't add as much value to a house as
you would think because there are so many pools, it's not that unusual to find a house
with a pool.
And you know, some people, unless you have kids, a lot of people don't spend that
much time in the pool. It's an extra expense, it's a hassle to me as a landlord, no pools,
right? That's a liability. So as a rental, this is not something I would be interested in.
However, we're looking for value. So let's scroll down in the pictures. This obviously
then is not going to have the exact same value, but let's get off of that pool (···1.0s) and
then like the fourth picture down, and let's just scroll them either way, however you
wanna do it is fine.
So that's not a closeup shot. Yeah, um, that's kind of, that's older. What, and that's
flooring. So that's either tile or the um, luxury vinyl plank, right? Can you see that?
(···1.3s) And that's the house. This is, you know, barely a pitched roof. This is the kind
of house I grew up in by the way. (···0.9s) And so the flooring, they painted it gray.
Um, you know, the windows are on the newer side. It has ceiling fans. That's surprising
that they are able to put chairs in a bedroom. Now (···2.0s) I grew up in this
neighborhood, let's just say, and my bathroom was pink and blue and it was that shade
of blue. (···0.6s) So we can safely say that this property has not been fully rehabbed. I
pointed out the paint, I pointed out the windows and I pointed out the flooring.
They have not redone this bathroom. (···0.7s) Now, (···0.8s) I mean I can't even say
that it's retro, you know, I mean you can't get away with that by any stretch of the
means. So this is definitely, we need to understand that if we're trying to compare what
our house will be worth once it's fixed up, we would fix up the bathroom. So this isn't an
exact comparison, but nonetheless we'll keep going.
So that bathroom has not been rehabbed (···0.9s) other parts of the house have,
(···1.0s) okay? (···1.9s) Okay. (···0.8s) Now this is likely that they added this second
bathroom and that's why it's newer because our house that we're looking at only has
one bathroom. This said that it had two, so this was likely an addition. And so that's why
this has been modernized. You know what's interesting though, Bradley, is that that size
tile is not really that popular.
Now I wonder on the wall, I wonder if they did that to make it match the old blue tile, you
know, to make it fit in with the era of the house. I mean the fixtures are, you know, It
could, it could also be that, uh, and I had a property here in Florida with these lovely old
Florida tiles like that, that, uh, and I found the painter that they actually would paint
those type of tiles.
So they may have done some, some rehab work without trying to do a full rehab to the
bathroom. So maybe that could be it too, Could be. I have a feeling this was an addition
only because back then they only had one bathroom houses for the most part. But I
could be wrong. And you're right, it's funny because I've seen that tile painted and I
don't know if you can tell, but usually they do it white. And the reason that I can tell is
because you, the tile is white and the grout is white and that's why they use white
because they have to spray it.
Can you imagine if they had to, you know, tape the tile so that they didn't paint that, you
know, that color, what have you? So I, I literally have been able to tell it only because I
know if I didn't know then it's likely, you know, anybody cruising through might not even
know that. But I am able to detect because it generally is just completely painted over,
which is fine. But anyway, that's a newer bathroom, so that's a good thing. Okay, next,
(···2.2s) what's important when we're looking at houses, (···1.0s) kitchens, and baths,
right?
So here's another bedroom. That's interesting decor, isn't it? This is the second
bedroom, by the way, did they have two twin beds? (···1.3s) Its interest. (···0.6s) Oh I
think it was Christmas time (···0.8s) when they took these pictures. Okay, living room,
which actually this might once upon a time, Bradley (···2.2s) is the car in the front of the
house. Okay, so that's a picture window. And so then the back has sliding glass doors
out to the pool.
I was confused for a second, okay, I wondered if that was a screen porch that they
enclosed, but likely not. So there's your um, sliding glass doors. Do you know how
expensive those suckers are? Hurricane impact sliding glass doors and some houses, if
they have a pool will even have like a triple or quadruple um, door. Oh my gosh. It's like,
do I put it buy a new car or do I put, you know, sliding glass doors in my house? Okay,
so this is, we call this in Florida a Florida room.
People also call it a great room, you know, but it's kind of a combined living area.
People nowadays, you know, don't use a formal dining or excuse me, a formal, um,
living room as much as they used to. It's interesting too because (···0.9s) you know, I
don't know if this was a homeowner who owned this house, but (···1.3s) so far we
haven't gotten to the kitchen yet. Everything looks like it's been remodeled except for
that bathroom. You know, that's really a deterrent relative to everything else in the
house.
So here we go to the kitchen and I was gonna say, I was obviously glancing down at the
other pictures and I thought that I could tell that it had been rehabbed and it has. And so
that's your big farmhouse sink, you know, and they did two-one cabinets. So you see
the white on the top, the, what you call that steel gray. And that's either granite, marble
or quartz, what have you. Um, obviously the stainless steel appliances, so wouldn't you
say Bradley? And that's obviously a nicer range by the way. Um, a gas range, you
know, everything else in the house looks good except for that one blue bathroom.
It is interesting to me. I wonder when they bought this house, 'cause I, I don't know that
an investor bought it. I think if an investor bought it, they would've redone that bathroom.
Um, but anyway, I would say that this is a comparable house, okay? And this selling
price was at four 80. (···0.9s) So it says the estimated value, but we don't wanna go by
that. The selling price yeah, was four 80. And so we want to include this as a comp.
We will remember though it has a second bathroom, but one of those bathrooms hasn't
been rehabbed and it has a pool. So it's not identical, but it's close enough in many
other aspects to use it as a comparison. (···0.5s) So the next one we see was even, and
by the way, you can click on these headings, like if we wanted to see the most recent
sales, you can also click on the sale price or excuse me, the date, that type of thing. So
we see this other one here, so you wouldn't know this, but 59th Avenue, well I guess
that's right, 61st street and 59th Avenue.
That would be close enough. But then the one 13 to the fifth lane. So I happen to know
this area because I grew up there. It was a very weird area where you had, um, the city
of Hialeah had the west, but across the street was considered um, unincorporated. So it
wasn't really city property. And so they had northwest street signs and so literally across
the street could be a 57 when you're on a street, that's really only five.
So that might be closer than I think if we scroll over to see, um, what the distance is on
that one. So it's a three. So the distance is 0.1. So that's obviously gonna be close. If
you didn't know that area, that would be very difficult for you to dis if they didn't give you
the distance. There again, it says no pool. What else?
That sold for significantly less. Um, priced per square foot 2 84. (···0.6s) Okay, let's go
ahead and click on the, well actually let's look at the square footage too, just to be sure.
Is it a three one, (···1.6s) is it a three three? I (···0.6s) don't wanna look at that one. The
square footage is a little over a hundred square feet. That's not that much bigger. The
lot is the same size. 1954. Let's go ahead and look at it. I lied. (···2.0s) I wonder what
they did because those houses typically would have been a three bedroom, one bath to
do a um, a third bath is kind of unusual for that area.
This is common. You guys may be thinking why is there so much concrete? Well, in
Miami there is a, um, high Hispanic influence and um, it was very customary for them to
not want the yard and to literally have a poured concrete front yard. This one again has
a pool after it said it didn't.
(···0.9s) So this looks like it's been rehabbed, but (···0.5s) is there another picture of
that bath? (···0.7s) Yeah, (···0.8s) that's kind of odd. (···0.8s) They, they redesigned
that bathroom. Um, but if you see it, it does have the glass tile. Is that like a surround for
that tub? No, it's an entrance. So I guess it's not, it's kind of weird. The pictures too don't
make it that easy for you to figure out the exact layout. I'm guessing that was an
addition, but they were, it's kind of odd space there I think.
(···0.5s) And so this is likely right off the master bedroom. They have the barn doors. I'm
sure this was probably an addition. They have a couple pictures on the wall. What do
you think there, Bradley? (···2.1s) Likely family photos (···1.0s) washer and well that's
attractive. Who wants to look at the washer and dryer every time you go to get a drink of
water? That's kind of interesting. Well that's Why you put the, you put the pretty
magnets on there to try and camouflage your washer and dryer next to your, hey,
maybe it's a, maybe it's a garage fridge.
We'll, we'll we'll Keep that. I was thinking that too, but (···0.7s) I don't have a stainless
one in my garage. (···1.8s) Okay. The kitchen has obviously been redone. Okay, red.
That's an unusual, well, not that unusual I guess choice. Okay. The tile, you can see it's
the big modern tiles. Um, that looks good, right? Modern. (···1.3s) Modern. (···2.1s)
That's the front.
(···0.9s) Nothing special. (···3.0s) And the, (···0.5s) the fencing is not that unusual for
that area either. (···0.8s) So I wouldn't, they didn't show all three bathrooms. I wonder if
that's even an (···1.1s) error. Just like the um, pool didn't (···0.6s) show in the listing. I
believe this, (···0.6s) let me pull it up. The one that had that strange shower in it.
(···0.6s) Yeah, I think this is probably, 'cause the one before it, if you look this is a tub.
So this is a different bathroom. It is, yep, you're right. But it set three and we only saw
two. (···1.5s) There might be one off the master. I don't know. This to me looks like this
could have been a non shower (···0.8s) that they just put this little tile floor and a drain
in and so this could be a bathroom that was a closet or something before. Yeah, be uh,
like I said, the layout even looks a little strange to me too, so I'm kind of thinking that
they definitely did, did some reconfiguring there so we could say that that is likely a
comp.
Okay, let's scroll through. Let's find one that we wouldn't use as a comp. So let's look for
one of the lower amounts. There's one for 3 35. Do you see that one? Let's click on that
one. Um, A three one. And (···0.7s) it sold this year. So two, three months ago. A
(···0.6s) three one little bit smaller.
(···0.9s) Same size lot (···0.6s) close enough in year. (···1.0s) Same. Oh that's, oh
yeah, that's still fourth edition. Okay. Um, and that one's a little bit further away. So let's
go ahead and click on that one. Hopefully it, you'll see the difference of it not being a
comp. Oh, are there no pictures (···1.8s) man. Okay. Um, what else is low? (···0.8s) Oh,
what's that one at the very bottom? Um, the one, yeah, No Pictures.
So that (···1.1s) one it sold for a hundred and thirty two eight (···0.7s) Oh no pictures.
Gosh darn it. (···0.7s) Yeah, without pictures. And the reason that's duplicated by the
way, is we put public record and m l s oh we didn't at the top, that's why we did not.
That's okay. Um, these are just on public record but usually that also encompasses the
m l s. (···1.0s) So how out on that one for 3 32 bad, there aren't pictures. Now we're
gonna stop here.
I think you guys get the idea. But if you really wanted to take it further, you can also go
to um, like zillow.com or even Google the address. And if it's been listed recently, which
it has, you know what, let's go ahead and try that one for 3 35. So can you please
Google 58 70 Northwest a hundred and 10th Drive Hialeah, (···0.8s) if we can Google
that. Sometimes what'll come up will be like a Zillow listing or Redfin. I've had luck with
Redfin when I'm doing that.
So here's a realtor.com, go ahead and click on that mark six 2021 and under that is
Redfin. See I don't make everything up, (···1.1s) but there's no pictures (···1.3s) are
there. There just sold. Okay, go ahead and see. Is that like a video tour? No, (···1.3s)
It's just the Google map view. Oh, gotcha, gotcha. No, I don't want that. Go back and
see if we can click. There's no pictures, right? Let's see if we can click on, um, yeah
Redfin, see if they have them.
(···1.7s) Street view. Nope. I wonder why they're not there. Anyway, that's an option.
Sometimes you'll get lucky in that regard and for whatever reason I said I've had better
luck with um, Redfin. Go ahead and you can try Zillow. (···3.1s) They at least, well it's
just a better view but it's a property. Um, don't ever use these estimates even on, you
know, prop stream, don't use the dollar amounts, they're not always comparing apples
to apples. But I wanted you to see an idea of some of the factors that you need to make
sure are very similar.
So you're comparing apples to apples. That property for 3 35. (···0.6s) My guess is that
it (···0.7s) was likely not been rehabbed and then once it rehabbed it was up in the 4 50,
4 50 (···1.2s) plus range. And so that was kind of one of the messages that I wanted to
be clear with you. You know, make sure you're comparing apples to apples kind of on
every level. Okay? So thank you very much for that.
I think, oh, there's one other piece we'll come back to. Yeah, (···2.4s) so don't go too far
with that if you don't have to. (···1.5s) Okay, so that's how we get our after repair value
in this case. I'm not trying to teach you math, so I'm just going with easy numbers. So
our after repair value, I told you how to get it, is 200,000. So purchase closing cost. How
could we get this information? (···1.8s) Let's ask the title company or closing agent.
What typical purchase closing costs are going to be. (···0.7s) Now typically total you're
gonna see generally three to 5%. (···0.7s) The other piece that you need to factor in,
that's from a title company or closing agents, but that does not include financing.

(···0.5s) So if you are getting hard money and there's additional fees or even if you're
going through a lender, there could be additional fees. So understand that purchase
closing costs are two parts. (···0.6s) We're not buying it for 200.
So in this case I'm going to use purchase closing costs of 3%, which is $6,000. (···0.8s)
Correct? Okay, (···0.8s) rehab amount. How do we find out what it's gonna cost to
rehab? Well you can certainly get estimates, right? And I don't know if any of you have
rehabbed properties lately, but rehab costs have increased greatly and especially
(···0.5s) as it relates to um, lumber.
Lumber has seen a significant increase. And you know, part of it is the logistics between
covid and that ship or you know, that had all the containers that got caught in the
Panama Canal, you know, all of these factors too. My cleaning lady was here today and
she commented she's having trouble getting her cleaning products and I don't know,
you know, I (···1.3s) don't know. And inflation obviously is going to be on the horizon.
We're seeing pieces of that anyway, but you can get estimate amounts, right? So a
contractor can come out and by contractor, it doesn't have to be a general contractor, it
could be a handyman, right?
How important is it to hire a general contractor to paint your wall? Not that important.
And he's gonna be expensive, right? So you can hire all of the different specialists at
many different levels. You know, you can hire the painter, you can hire the flooring guy,
you can hire the roofer, that type of thing. So rehab amount, you can get your estimates.
And now we're gonna go back, let's go ahead and put the dollar amount that we have
there, which again was p f a $20,000, am I right?
(···0.6s) Yep. That's what we put 20,000. But now I'm gonna show you also another
alternative, which is on um, prop stream again and we'll just keep that same property.
You also can go to like lows.com and they have, you know, a tool that you can kind of
calculate. But here, when I was showing you prop stream earlier, we, (···0.8s) I alluded
to that rehab calculator button. So (···0.6s) boy you make a great Vanna Bradley,
doesn't he guys, (···1.8s) here is your rehab calculator.
(···3.2s) Fortunately I know Bradley well enough to be able to tease him. By the way,
he's not at all insulted by anything that I've said, especially not being a player that I'm
sure he is not insulted by what is all this stuff? (···0.9s) Oh right, gotcha. You have to
add it to your list. Sorry about that. (···3.2s) Okay. And then so it's going to take some of
the factors of this particular property, right?
So I mentioned to you, you know, the prices of rehab cost material in Florida are going
to be different than California. So rehab calculator later and you can search by project,
(···2.0s) it takes you to a site. Um, so we can do a new project or we can add to an
existing, we're gonna do a new project. (···5.9s) Now I have not tested this for accuracy
and I'm one of those doubting Thomas type.
So until somebody, you (···0.5s) know, and still, until somebody tells me that they've
used it and it was (···0.6s) on point or I've used it and it was on point, I'm a little
skeptical. (···0.6s) So let's search by popular projects (···2.0s) and let, yeah, ah, you
read my mind. I wanna do a bathroom. Let's think of that blue bathroom, right?
So we would want to do a bathroom (···0.6s) next (···0.7s) and so complete remodel.
Very good Bradley. (···2.3s) And so (···0.9s) let's do a tub and shower the third one
there with ceramic tile. (···2.3s) Next, (···1.5s) Let's do good. We won't do economy, but
we're not gonna spend too much money. (···2.0s) So it lets you sort through.
This is (···0.7s) crazy to me. We just said we wanted to remodel the bathroom and then
it (···0.9s) always asks you what room it. So that's not new, (···4.7s) okay? There's our
estimate. So if you're going to do it yourself, (···1.0s) it would cost you about $3,800,
which basically means that's going to be your material, right? And then you, if you were
to hire somebody, and this is kind of your general rule of thumb that they teach you
oftentimes in a, you know, construction or rehabbing class material is one, labor is two.
(···1.0s) So in this case it's almost $4,000, right? And if labor is double (···2.5s) that, it's
8,000. So that would be almost 12,000 and we're at 10. So that's not that far off. Um, so
let's show our line items. (···1.3s) This, these are all the different things. So (···1.0s)
even if you are going to do this yourself, (···0.6s) you, it basically takes it step by step.
So if you're thinking, oh shoot, I forgot I'm gonna have to call to get a dumpster
delivered to the prop to the property, you know, or I'm gonna have to get rid of the
material. You have to think of all of these different things, okay? So it tells you step by
step you can compare this to your estimates. You know, when you're comparing an
estimate, let's say that Bradley gets two estimates for the bathroom and one is using the
fiberglass, I call it plastic, the fiberglass tubs surround.
I can't stand those things. Um, but then, you know, he's comparing that to another
contractor that's going to (···0.6s) use, you know, a metal tub with um, I guess ceramic
tile. And then, you know, they're also gonna have a um, an accent piece of glass tile,
you know, so you have to make sure that with your estimates you're comparing apples
to apples.
If you're getting a quote on a kitchen, does it include the appliances, right? That's
important to know. You need to know all of those things. So this just gives you an idea,
oh yeah, I forgot about the toilet paper, you know, the towel bar holder, all of those
different types of things. So it's also a good checks and balances for you of all of the
items that you need to include and make sure you're getting estimates that they
included them. (···0.7s) Okay? So we are good there and I think we should probably
stop here and then we'll continue on with our next cost after rehab.
(···2.9s)
(···2.4s) And we're back. So we've calculated, learned how to calculate the after repair
value, how you're going to determine what closing costs are, both through a title
company and or closing attorney, as well as financing fees. The rehab amount gave you
a couple of options on that. And now we're going to look at holding costs. So how do we
factor what is in a holding cost? Okay, we're fixing up the property. So there's a couple
of parts with holding cost.
I like to start out by saying it's your cost of money, (···0.7s) which is principal interest,
taxes and insurance. So your cost of money. And we have principal and interest. So you
can literally calculate if it's hard money, it's interest only if it's an amortized loan, you can
calculate what that principal and interest payment would be. (···1.1s) Taxes, we already
talked about how you can determine what property taxes would be on a new purchase
(···0.7s) and insurance.
So if this is your first property, then you could get insurance quotes. Likely not going to
need, um, uh, risk builders risk. You could likely just have homeowners insurance on
this if it's gonna be a pretty quick rehab. If it's going to take longer. You do need to buy
builder's risk, which is more costly. And if you think about it, you know the property's
unoccupied, it's um, under construction there's greater risk there.
So the um, insurance policies are far more expensive with builder's risk, (···0.5s) but our
holding cost, so principal interest, taxes and insurance. Okay, that's our P I T i. What
else are we gonna have? We're gonna have utilities, (···0.9s) we're going to have lawn
care or snow removal depending on where you are. (···0.6s)And last but not least, an H
O A or c o (···0.7s) a condo owners association if in fact there is any. Okay? So that's
what we have to include.
Now, how do we calculate how long our holding costs are going to be? (···0.8s) So a
general rule of thumb is one month for every $10,000 in rehab, (···1.0s) especially if
you're just starting out. However, if half of that rehab is a roof, then obviously all that
timeframe goes out the window because a roof is done in matter of days. And so you
likely could get that full rehab done much sooner and much quicker than that.
Okay? So, but what did I put there for holding costs? How many months did I put
(···1.4s) 5,000? So I calculated, um, let's say our payment with all of our costs would be
a thousand a month. And then I calculated two months for the rehab. (···0.5s) And then
let's say that we list the property and then you might need (···0.5s)another six weeks or
so to close. And I put in an extra month just for cushion. Okay? So we have $5,000 in
our holding cost, but I wanted to make sure that you understood.
So all of the costs that are included, but also the timeframe. So don't just think, oh, the
rehab's only gonna take a month or two. So you think it's only gonna cost you a month
or two? No, it's going to cost you to market that property, meaning it's on the M L s
depending on what the average days on market, um, are in your particular area. You
know, I spoke to a student not too long ago and he told me the average they didn't
have, it was in Colorado. They did not have average days on market.
They had hours on market. Bradley, can you believe that? (···1.1s) I had never heard of
such a thing. That's how quickly, and he was in Denver. I mean I couldn't, I've never
heard that term before, but it, you know, we usually talk about, you know, things don't
last a week. This literally, you know, lasted hours, which was crazy. So it's how long will
the rehab take? Then it's also how long, what is your average days on market? Your
realtor should be able to give you that data (···0.8s) and they would say in this price
range, in this neighborhood with the way that you're rehabbing it, it should take X
amount of time to sell.
But then keep in mind you also do have to add on the time to close. Okay? What if you
can sell it in a week? Well then that homeowner or that that buyer has to close and at
this price range, you're likely going to be with an f h A buyer that's going to take longer
and you know, things like that. So make sure that you understand there's (···0.6s) parts,
three parts to the cost as well as all of the components that get factored into the cost.
Okay? (···0.6s) Then we have real estate commission. As I told you, standard is 6%,
which in this case Bradley will show you it's going to be $12,000. Yep. (···1.8s) And then
you're fine with selling cost, you can go ahead and put it. So selling costs, again, you
are going to find out from your closing your title company or closing attorney what
closing costs are going to be. They're generally less expensive than purchase closing
costs.
So I just put a guesstimate of half. (···0.7s) One of your biggest selling costs is gonna
be real estate commission. And so we factored that in separately. (···0.7s) Now this is a
test question and unfortunately this is not a live class (···0.7s) and so I can't go around
the room and ask you, but I would love to know (···0.6s) how much profit you wanna
make on this house. (···2.0s) Think about it for a second.
Now, you're also going to (···0.6s) likely be quoting me numbers because somebody
has told you that and it could be another trainer. (···0.5s) And what makes life
interesting is that (···0.7s) we don't all agree. (···1.5s) So Bradley might, Bradley might
not agree on what I'm going to say and Pip might say something else and that's all
okay? Because we're all successful in whatever it is we choose to do. So there can be
more, one more than one way to answer this. But (···0.6s) this is my advice to you.
(···1.3s) I don't want you to use a percent (···1.1s) because when you give me a percent
is that a percent of purchase price? A percent of what you have in the deal, a percent of
after repair value. Usually when I ask a student, they've been told a percentage,
(···0.6s) I also, you know, they're getting it from a trainer or somebody, you know,
shared that information with them. Maybe it was from your real estate investor club, it
doesn't mean it was our company, but you've gotten it from somewhere and they've set
that expectation.
But the percent also, you have to think of, you know, Northern California market is
different than Kansas, right? So if you're using a percentage that completely blows it,
okay? (···0.6s) Here's what I want you to do. (···1.0s) I want you to make as much
money as you possibly can. (···0.6s) Obviously Bradley does too. (···0.6s) We want you
to be successful, we want you to make the very most that you can. However, (···0.5s)
I'm gonna be realistic. And regardless of what you've been told, (···0.6s) I'm going to tell
you that we are going to factor in $20,000.
And (···0.7s) here's why. (···1.3s) Let's say that you say to me, well Catherine, I'm new.
Gosh, if I could just make $10,000 off a deal, I'd be happy. (···0.7s) Okay, well no
offense, (···0.8s) you might end up only making 10, (···0.9s) right? Because if it takes
longer, if it costs more, that could happen, right? So you might end up only making 10
and then you're going to be very happy that you made at least 10.
But here's the problem. If you count on making (···0.7s) only 10 and (···0.9s) it takes
longer and costs more, guess what? Now there's no cushion and you're either not going
to make any money or you're going to have to come out of pocket to get it sold. It could
cost you money. And sometimes that's why I mentioned in a prior segment that
sometimes people end up renting a property even though they planned on flipping it
because maybe they spent too much money and they'd lose money if they sold it.
So I'm gonna factor in $20,000. (···0.9s) Now, if you were to say to me, Catherine, I
wouldn't do this deal for less than 40. (···1.0s) Okay, good for you, I get it. However,
guess what, (···0.6s) Bradley will do it for 20, (···0.6s) maybe I'll do it for 25, maybe Pip
will do it for 15, maybe he'll do it for 30. The problem is, if you are trying to make too
much money on a deal, especially in a tight hot market, (···0.7s) you are going to be
competing against other investors who are willing to make less.
Just like I said at the foreclosure auction. You know, Bradley is doing three a week so
he can afford to make less the Bradleys, right? So if you're comparing yourself to the
Bradleys, you're gonna be blown out of the water and not ever gonna get a deal. The
same will happen here. (···0.7s) I met with, um, a realtor in Illinois.
It wasn't in um, Chicago, but it was like, I think it was Lake County outside of Chicago,
the suburbs. And when I interviewed my students' realtor, the realtor told me that the
investors that he was working with were making $10,000 on a flip. (···2.0s) I mean,
(···0.5s) that's not great. (···0.6s) That's obviously not great. And the problem, you
know, part of that big factor there of course is the real estate commission, which I didn't
say to that realtor because I didn't know him well enough to say that.
But I was saying that was a big chunk of the pie. But the realtor, or excuse me, the
investors that the realtor was working with, they were buying off the m l s fixing them up
and then putting them back on the m l s. Well, if you're buying off the m l s, that's likely
not your best place to find deals, right? So there wasn't a lot of room for a lot of other
profit. You know, if maybe they were knocking on doors or, you know, addressing preforeclosures
or finding deals a different way, then there might have been a greater
opportunity for more profit.
Okay? So that's kind of my lecture to you. I want you to have a minimum of $20,000
(···1.0s) in profit, um, that you calculate. If you decide in the future, once you get really,
you know, several deals under your belt and you're feeling a little bit more comfortable
and you can either make more or make less and you wanna count on that, that's okay.
But starting out I want you to put a minimum of $20,000. Bradley, do you have anything
to add to that?
(···0.8s) Any comments? (···1.3s) You don't have to. Well, And it, it really, it just comes
down to, you know, (···0.8s) we talk a lot about being safe and, and with any kind of
rehab and, and all that, the numbers are always gonna change. It's always gonna take
longer, like Catherine said. And that's really why you want to put a, a pretty nice size
profit in there. 'cause there's just a lot of, of variables. Uh, and and even in that being
said, we recommend for most people that are getting started to do it in a, in a way
where you're not, uh, you're not worrying about foundational issues or anything that's
super, super major.
You know, let, let's do some of those cosmetic things, some of the inexpensive, uh,
things that we know we can visually see (···0.6s) versus, uh, foundational issues, things
like that. Electrical, plumbing where when you gotta rip up the floor, the walls, that sort
of thing, you can end up having a lot bigger problems. So my, my recommendation is
you get into it and until you get to know your good contractors and power team
members is start with the cosmetics and work your way into that, that bigger type of
rehab.
But otherwise just make sure there's always a nice profit in there. 'cause things will
come up to take away from it. (···0.8s) Yeah, and I agree wholeheartedly with
everything that he said. You wanna start out, you can go ahead and click the profit
there. You wanna start out with deals that you know are not going to be too expensive
or too extensive.
You know, I'll be honest with you, my least favorite person to pay is a plumber (···1.4s)
because they are so expensive. And (···0.6s) when you need a plumber, guess what?
You need a plumber, right? So if you, it could be electric as well, but plumbing is my
number one. And you know, because it's water too, you know, you have to have them
right, right away. The well could, you know, break on Christmas day and then you're
paying instead of, you (···0.7s) know, $500 an hour, I'm exaggerating, you know, for
Christmas you're paying $2,500 (···0.6s) an hour.
And again, I'm exaggerating, but they are extremely expensive. And the problem too, it's
water. So you, it's usually an emergency. It's not like it can wait. The other thing there
too is like I said, you know, if you're rehabbing a property and yeah, you know, you can
tell that there's been a leak somewhere, okay, I get it. But now that you start
investigating that leak, you know, gosh, is it leaking in the foundation?
You know, and then there's all this rot and wood and like Bradley said, we have to end
up digging everything out that can get so complicated and costly and you know, you're
gonna be looking at this and you're gonna have to be, you know, listening to whatever it
is that the plumber's telling you, right? Because you likely aren't gonna have that. I will
tell you, I mean we talked about rehabbing and costs and stuff, but you can also
YouTube anything. My boyfriend is like the king YouTuber that he observes. Not that he
creates his own YouTubes, but he becomes a master at everything he does.
(···0.6s) And you know, even way back when he learned how to do electrical and
plumbing on his own houses, and the reason he did, he said, I'll hire a painter. Anybody
can paint, you know, but it's expensive to hire a plumber, an electrician. So he wanted
to have that knowledge. But plumbers are my least favorite people to pay. They're very,
very costly. And there's just too many unknowns with that. You know, electric is
dangerous. Um, but it's not, (···0.6s) I don't know, you can have a problem with electric,
but it's not the same.
It's not the same. It's a little bit more standard, if that makes any sense. I'm not trying to
downplay electricians because I have some in my family, but it's the plumbers that get
me every time, you know? And honestly, I mean even like to rent, you know, if you've
ever had a clog in a pipe and you have to, what do you call it, a snake, you know, that
has to go down through the roof or whatever and you know, when they tell you how
much that's gonna cost.
And I'm like, no, no, no, I don't wanna buy the machine that does that. I want you to just
snake the drain. You know? But it's, it's so ridiculous the cost. It's crazy, crazy. So we
want you to be having, you know, putting yourself in a position to be successful. And so
to have a little bit of cushion, I'm not adding a lot of cushion in there. And if you end up
making $15,000, (···0.9s) we're gonna hug because that's gonna be fantastic. Okay?
The rehab, you know, (···0.8s) there might be a little bit of fudge in there, but not that
much.
And so you can't fudge too much or you're gonna miss out on every deal. (···0.7s) So
you wanna be as accurate as you possibly can, but not shortchange yourself. So like I
said, if you're counting on, (···0.5s) you know, oh, I'd be happy with $10,000, that would
go great towards paying my education debt, you know, make a big chunk of a payment.
But (···1.1s) yes, you might be happy with that and that's might, that might be what you
end up with.
So just make sure that you have enough cushion there. And then the last thing here. So
basically we are subtracting out all of the costs. So Mr. Math here, 31, 42, 40 (···0.7s)
5,000. Then plus our profit is 20. So that, oh, did I change something? I must have
changed something. (···0.8s) Oh no, I did it right. Sorry. Right. That's okay. So yes, our
cost would be 66,000. That was a thousand off. And so our maximum allowable offer is
1 34.
This is not one you're offering, okay? This is your maximum. So you're going to start
lower than that. If you're not embarrassed by the offer you made, you offered too much,
you can always come up, but you can't go back down, right? So this is important. Now
here's the other thing. Let's say that Bradley and I are negotiating (···1.1s) and (···1.2s)
my maximum offer is 1 34 and Bradley is at 1 36, he's the seller. 1 36 is as low as I can
get him to go. I can't do 1 35 5, (···8.2s) he (···0.7s) will not go below 1 36.
(···1.3s) Well, my maximum allowed offer is 1 34. (···1.3s) Am I gonna lose this deal for
$2,000? (···0.5s)Absolutely not. Okay? You can ask your realtor to your realtor, not
realtor, your realtor to cut their commission by a thousand dollars. You know, you can
make 19,000 instead of 20.
You know, don't, even though I'm telling you that that's your maximum allowable offer,
don't lose a deal for just a couple of thousand dollars, right? Because it may be the best
deal that comes your way. So even though we say maximum, (···1.0s) I wouldn't
necessar, I wouldn't go to one 40, I'm not gonna cut it by 6,000. That's too much. Okay?
So it kind of depends, you know, what's your gut feel? But don't lose it over just a
couple thousand dollars, (···0.6s) okay? Hopefully that helps you.
Where are you gonna start, right? And then you basically take out all of your expenses
and this is what you have to get the property for all of your expenses and your profit,
which of course we were careful to make sure that you don't forget. And so (···0.6s) this
will hopefully be a good guide for you. You know, how do I start, what did, what is it that
I have to even do to calculate how much I can offer on this property? And then the next
thing that we want to get into (···0.5s) is if we do a flip, (···0.8s) which would not be this
particular deal, but if we're doing a flip, how do we calculate what our return is going to
be?
Okay? So this is how much do we offer? Now we're going to calculate, We're (···6.4s)
going to calculate our return on a flip. So we just saw how to offer, but now we're going
to calculate our return. Many of your trainers will talk about, that's how you need to
evaluate your deals is what is your return going to be.
Okay? (···0.5s) So this is a spreadsheet that we've put together for you and obviously
you put the address of the property. We have already determined what our offer's going
to be. And so the maximum allowable offer in this case would be a hundred thousand.
And we got it under contract for a hundred. (···0.6s) We're going to use traditional bank
financing for investors is going to be $20,000 down, which means our loan amount is
$80,000. (···0.6s) We are going to be holding this property for four months before we
are able to flip it.
Okay? (···0.5s) Scrolling down, we see (···4.1s) what's our first cost. We just went
through this analysis, right? So we have purchase closing cost, you're gonna have an
appraisal fee. Multi-units are more expensive by the way. And I don't know if you have
gotten an appraisal recently, (···0.8s) what have you paid (···1.1s) for an appraisal,
Bradley?
It Actually was about five 50, to be honest with you. I think one was 600 in uh, Merritt
Island and five 50 and uh, Orman Beach. (···0.9s) And like if you're in California, you
know, or other areas it might be more expensive. But it's, that's what I generally hear
the most is between five and $600 title work. You can obviously find out how much
that's going to be. In some states you have to have a survey.
If you're getting financing (···0.6s) insurance, when you're getting insurance, whether it
be builder's risk or even just a homeowner's policy, you often have to pay part of that
premium, if not a whole year. Part of that premium upfront. (···0.6s) And then I threw
some miscellaneous cost in there. So our total closing purchase cost here, I did not, um,
include anything for financing. So our total closing cost here, I just put in 31 50, (···0.8s)
our down payment of $20,000 and our total needed to close.
Then out of pocket is gonna be 20 3001 50. Okay? (···0.6s) Scrolling down, now that we
bought it, we obviously are gonna have rehab costs and we know how to get those
numbers now that we just did our how to come up with an offer. So our rehab costs of
20,000, again, we're just trying to make the numbers easy. (···0.8s) So we have our
monthly holding costs, we start with our principal and interest.
So I used the amount of $80,000 and (···1.1s) I used 5% interest, which may or may not
be high, be high depending on, um, what the rates are at the time that you're viewing
this. And so we could even say that that's private money and that's why there aren't any
additional lender fees. But we did put 20% down (···0.5s) property taxes. You know,
how to calculate what property taxes would be. So here I put it at 1800. Some of you
may be laughing at that, others may be saying that's high. So it all depends on where
you are.
(···0.7s) Insurance. So in addition to paying a premium upfront as part of closing costs,
you still have to put money away monthly for that insurance so that when it's due, the
money's available. (···0.6s) Utilities, I just threw in $150 there. (···0.5s) Lawn care, snow
removal, $50. We don't have an H o a, okay? So we calculated our monthly holding
costs at $879. (···1.3s) We talked about there was going to be a four month holding
period, right?
(···0.7s) So we multiplied our monthly holding costs by four months, which came to
3,516. (···1.4s) And then the next thing we are going to do (···0.9s) is calculate our total
cost out of pocket. So we had our down payment, our closing costs, we also had our
rehab costs, and then we also would have our holding costs.
Okay? So that totaled out of pocket 46,666, (···0.7s) we're gonna sell this property for
$200,000 and we know how to get that selling price. (···0.8s) Now what are our costs
when we're closing, when we're selling Real estate Commission Standard, as I said, is
6%, 12,000 recording fees. Other miscellaneous closing costs. So with real estate
commission and other closing costs, we put 14,500, which actually I didn't do this
intentionally.
No, that's 2,500 we're good. (···0.5s) Total selling costs, 14,500. So what do we net
from the sale? 200,000 selling lesser closing cost of 180 5, 5 (···0.8s) less. All of the
costs that we put in of 46 66 (···1.5s) pay off the mortgage. And what are we gonna be
left with? That'll be our profit. (···0.6s) So our profit from this deal is $58,834.
Not bad for four months worth of work, right? The (···4.8s) only problem is this is not a
real deal. (···0.7s) And so they won't all be quite like this. So who would be happy at
doing this deal? And your rate of return is 126%. So you're taking your profit and you're
dividing it by the money that you have into the deal, okay? How much money you make
into how much money you put into the deal is what's going to give you your rate of
return.
(···0.5s) Now, what if I were to say to you, (···1.7s) do you wanna do this deal (···1.0s)
or do you wanna do this other property where you could make $80,000? (···1.7s) That
would be your profit, (···1.3s) not your return, but your profit. You might be thinking,
well, do I wanna make 59,000 or do I wanna make 80? Catherine, I want the $80,000.
Sign me up. Well, there's a few more questions (···0.8s) because maybe you have to
put $150,000 into that deal.
Maybe that deal (···3.4s) is going to take you eight months instead of four months.
Okay? So one of the things that I want to make sure that I point out, it's not just how
much money you're going to make, but it's what is your return. So we have a rate of
return of 126%, which quite honestly is pretty darn good. (···0.8s) However, that's for
four months.
So if we do three of those in a year, right? If we can do one every four months in order
to compare apples to apples, we have to annualize that rate of return. So if you
annualize it, multiply it by three to make it annual 12 months, annual 12, we're at 378%.
Now, how many of you wanna do this deal? You were happy to make 1 26, (···0.6s) but
in reality you were making 3 78. Okay? So understand that there's a time factor, there's
the money into the deal, right?
It's, it's your profit, but it's also what is your return? Meaning, you know, how much do
you have to put on out of pocket and what are you getting back in return? Okay? So
return on investment is really an important factor that we need to take into consideration
when we're evaluating our deals as well. (···0.8s) Bradley, anything to add to that? Does
that sound kosher? (···1.9s) Yeah, I mean that's, uh, you know, biggest thing is (···0.7s)
always remembering that time is everything more so than than time is money because
it's the, the length of time that these deals take and the cost associated with that, but
also how fast you're turning your money over, uh, that you can get that exponential
growth in your business.
So, you know, one of the key pieces of this deal is that, hey, if I can do three of these
every single year, I'm gonna change my life. That's the only other thing I had to add on
that, Catherine. Perfect. Okay, great. So we are going to end here, and when we come
back, we are going to (···0.6s) proceed to our next section.
(···0.6s)
(···2.3s) All righty. Welcome back everybody. So we were talking about analyzing. So
we analyzed a property to try to determine how much we could offer, right? Then we

analyzed a flip and what was our return going to be? Well, what's left properties that we
hold, right? So we're gonna go through a hold for you (···0.6s) and we are using prop
stream. This, I just want you to know that this is a tool. There are other tools out there,
and this was, um, convenient for us and we've used it before.
So that's why Bradley and I chose this one. But I want you to know that there's other
tools out there and they will work very similar to this. So I just want you to know that
we're not promoting them per se, it's just a tool for us that we're familiar with. But I want
you to know how there are other similar out there that you can likely use as well. So in
this case, what we're going to be doing is analyzing a property for a hold. So I chose a
duplex because of we're holding our numbers will slightly be greater, right? When we're
doing a multi-unit. So what I did was I went to real, we don't have to do this Bradley, but
I went to realtor.com (···0.8s) and you can sort properties for sale by, you know, the
categories.
So single family or what have you. I wanted a multi-unit. So I got this address and then
we put it into prop stream. So it's, um, it's not a deal that either of us did, but we have to
have an address in order for some of the information to pop up specifically as it relates
to that. And I'll point that out as we go through the analysis. But you guys had already
seen this once, but this isn't a property either one of us has, but we're just using it as an
example.
It's currently for sale on realtor.com. So this is a property in Miami (···0.7s) and Bradley
already put it in, obviously this is a little picture, it is for sale. So we're gonna analyze.
And so you click on the analysis button and this is this tool that they have. That's an
analysis tool that I really like. And so one of the great things too is you can analyze the
property and then if you wanna change any information, you can go back and put that
information in and then it reanalyzes it for you.
Okay? So what if we change the rents or what if we don't put as much rehab in, or what
if we, you know, um, get private money or something like that. So you can change any
of the terms, go back in and reanalyze and you don't have to change everything as it
goes through. Okay? But this will also help you in a way when you're analyzing, if you're
not using this tool, what do you need to add?
Some of those things. Okay, so this property is currently listed at 400,000, and we are
gonna step through these, which is purchase mortgage, income expenses, sale. And
then we're gonna show you the full analysis. Okay? So this is there for you and we just
input into fields, it's investment property, it's not a pre-foreclosure. And we're gonna pull,
let's actually, let's lie and say that Bradley and I did comps and we're gonna offer three
50 because that's what you would have to do, right?
How would you determine your offer? So we're gonna say three 50, (···1.5s) and the
estimated market value doesn't really matter to us. And you know, I had mentioned to
you in Prop Stream or any other tool, so Zillow or whatever tool you're using, that it does
say estimated value in one ear and out the other. Okay? Until you prove it, it is not
going to be correct. And again, I shared it's not, it's not the software's issue, it's that
sometimes you need the human touch.
Okay? So we showed that pictures need to be after rehab. It's taking in all that data and
can't always process it all, okay? So in this case, we are not going to put in any
improvements. Ordinarily you're going to be buying properties that you would need to
have to put work into. That's one of the ways we get a good deal, right? So the
improvements, I mean, think about it, at a minimum, it's almost always going to be paint
and flooring, or at least paint.
If it's decent flooring, that's okay, but you're almost always gonna have to paint it. And
so because that money is out of pocket upfront, (···0.8s) it does skew your numbers. So
I will let you know that when you're holding, the less you have out of pocket, (···0.6s)
then the better off you're going to be. So in this case, we're not going to put any
improvements, but Bradley, if you'll please put the detail breakdown, which is the Yep,
exactly that arrow underneath. (···1.8s) So what are some of the improvements that you
could do?
Okay, so I'm gonna go through a couple of these and give you tips relative to, um, you
know, when you're holding properties, some things that you might wanna think about
just at a glance here. (···0.5s) Also, (···0.7s) you would know that, gosh, I could almost
use this for a checklist when I'm inspecting the property because it's all these different
things that we're gonna go through. So that is an option for you if you'd like as well. So
what are some of the things that when we're inspecting, we might need to put money
aside to improve that property?
So the first one is an air conditioning and heat pump. Um, depending on where you are,
right? Um, the air conditioning may import more important than the heat in Florida, that's
the case in Minnesota. It might be that the heating is more important than the air
conditioning, right? But (···0.7s) that's something that you certainly need to look at,
okay? And so sometimes they'll have a manufacturer date on the actual, um, appliance
(···0.6s) or machine, the asset.
But sometimes you could look up even the, um, what is it? Not the, like a skew kind of.
So basically it's the, it's not a VIN number, but what would, it's the vin it's the number
that applies directly to that, like the model number, the registered number, how they
track things. So sometimes you can find out how old it is there, and there are actually
tables. I've Googled it before, you know, how long does an average refrigerator last?
How long, you know, would an average air conditioner in Florida, we would say central
air conditioning last, and you would say South Florida, do specific for your particular
area.
Like a roof in Florida is not gonna last nearly as long as a roof in another place because
of our, you know, extreme sun. And especially if you're close to the beach, it's gonna be
salt and sand and everything else. So, but you can Google and they literally have
averages. I think the i r s even uses averages of how long the property, or excuse me,
that appliance will be used at a property and how long it'll last because they give you the
write-offs towards that. (···0.6s) So the next one is basement.
I don't know Bradley, I don't have any basements here. Do you have any basements at
your house? In Florida, we call that either the Atlantic Ocean or the Gulf of Mexico. So
we don't have basements here in Florida, although I live in a stilted house on the beach
and enclosed is an area, my boyfriend is from Ohio, so he always refers to the area
downstairs as the basement, which is crazy to a someone from Florida, we've never had
basements. But that's a big deal, right? You need to check out the basement, you know,
if it's moldy, what type of work does it need?
Um, if it's not a finished basement, that's certainly an opportunity for you to finish that
basement. And then we talk about that forced depreciation, right? That's another way
for you to force up that value. And also if you're putting bedrooms down there, and this
is a rental that can make your rental increase in value and you're going to be able to
collect more per month, okay? (···0.6s) So ceilings, again, just remember to check it.
The ceilings, you might not think what's gonna happen with the ceiling.
Well, the clue to a ceiling issue is that there's roof trouble. And the weird things about
roof is that you may see a roof leak or a stain in the ceiling of the, um, room that you're
in, (···0.5s) but when you look outside, it's hard to figure out where that intrusion is in
the roof. So it's not as easy as you think, oh, well there must be a leak directly above. I
wish it was so easy, but it doesn't work quite that way. And so roofs are very expensive.
Well, very important because they are so expensive, right? If you can patch it,
especially on a rental, you certainly wanna get away with that as opposed to replacing
it. Roofs are expensive, but if you're flipping the property and it's an older roof, lenders
don't always like to approve a new homeowner (···0.5s) knowing that, you know, a roof
is gonna have to be replaced in two years, that's a big expense and it's not something
that they might be approved for. (···0.8s) Deck. You know, deck to me is not something
I would ever add to a property (···0.7s) as a rental because to me, you know, they could
fall off the deck, right?
And I can't tell you that it truly increases the value. You know, when you're looking at
rehabbing a property, (···0.7s) you can even Google that. What's going to give you the
best value for your money or the best bang for your buck? You know, it's paint, quite
honestly. Paint is inexpensive. The labor is, you know, what costs you really, but that's
the cheapest thing you can do to a property and get the greatest return, okay?
Um, but a deck would not be one of those. (···0.6s) And so electrical, this is important,
especially if you live in an area, you know, where houses are old, um, especially old,
old, older, and you know, it becomes fire safety. So it's not even just the fact that, you
know, is it updated or not? No. Is it safe? That's really the key part, okay? And so
electrical is important. (···0.7s) Exterior paint, you know, is it going to be, if (···1.6s) you
can paint it, that's usually the least expensive way to go.
But depending on, you know, what the current material is, is (···0.6s) exciting and
maybe you have to replace the siding or you know, what are the circumstances. But
that's something that you absolutely need to check. And keep in mind, you guys, over
time, you're going to start, um, learning what these things cost in your market, whether
it's per square foot or a three bedroom, two bath house. An average roof is gonna cost
$12,000, or an average roof is gonna be $16,000.
So you'll kind of know and learn those for your area starting out. Obviously, you aren't
gonna have to have a note, you won't know all of those numbers, but you will get to, um,
know them. Although of course they're gonna change too, right? Um, so exterior paint.
The next one then is foundation. (···0.6s) And here's the problem too. If you, (···0.5s)
you can, obviously, we're talking about putting in costs, but think if you ask a contractor
to (···0.7s) come out and say, you (···0.7s) know, I see I see some cracks in the
foundation.
Do you think that that, you know, that's anything major, or do you think I can get away
with keeping it and it's okay the way it is? Well, what, how much money do they make if
they say, oh, Catherine, it's really not a big deal. (···0.5s) They make more money if
they say, oh yes, that's a serious issue, we need to replace that and blah, blah, blah,
right? So be careful asking somebody an opinion (···0.8s) if they have an investment in
the answer they give you, okay?
So if they say, you know, no work for them is no money, well then of course they're
gonna tell you that it might need work, okay? But you're going to have to learn some of
these things starting out what's serious, what's not, and you know, have them show you
and prove it to you. Nowadays, to, I'm telling you, my boyfriend Googles everything, not
just Google's YouTube's everything because you know how to, how to do this, how to
do that. So you could even look at foundation repair and what you know is serious that
needs to be repaired or what have you.
And you can get other estimates, right? You don't just need one (···2.0s) heating, we've
obviously talked about that. The next one is the kitchen. What's important in houses,
kitchens, and bathrooms, right? So the kitchen is a biggie. Um, and I realize I should
have been going left to right, but columns work better for my brain, so I go up and down,
but the kitchen. So, you know, keep in mind any of these rehab things that you're going
to be doing, we told you that it's a rental. (···0.5s) And so one of the questions that I ask
myself, and I've invested with my family, so literally at the, you know, Thanksgiving
dining room table, were saying, well, how much more rent's that gonna bring you?
You know, if you put a new, let's say the countertop is okay, it's not terrible. (···0.7s)
And if you put in a new granite countertop, which may cost you thousands of dollars,
how much more rents it going to bring you? Likely not much, right? It might make it a
little bit d more desirable.
So you do have to temper that a bit. But, you know, does this (···0.5s) price property
require that amenity that you're thinking about? Okay, you know, you don't want this to
be your showpiece necessarily, especially if it's a rental, okay? So kitchen, you know,
the appliances have to work. I will tell you that when I first got into rentals, um, I was
buying new appliances and I was just kind of, you know, not buying anything fancy.
(···0.7s) And, you know, rentals are not typically going to be in your nice neighborhood.
Nicest neighborhoods not gonna be in the war zone either, but not the nicest
neighborhoods. And so I didn't need the top of the line appliances. Well, then I (···0.8s)
learned from other investors that for rentals, many of them actually used, used
appliances. Well, (···1.7s) I did that for like two minutes (···0.7s) because what
happened with used appliances with me was I (···0.7s) had a maintenance man. And so
his, (···1.0s) my rule was that he went to every property first.
(···0.5s) And so he's not an appliance expert, but my rule was he at least checked it out
first. You know, I don't wanna call a stove repairman because we're gonna find out that
the stove was unplugged, you know what I mean? So I, I would have my maintenance
man go by there first. And so if I pay him to go buy (···0.5s) and he often can't fix it,
(···0.5s) and then we have to call an appliance repair person, there's always a minimum
charge at that point, I should have just bought new.
Okay? So depending on the condition that it's in, it is something for you to think about.
Okay? Um, pools and spas, we did say this was for a rental, right? You wanna be very,
very careful about that. And that's primarily liability. If you know, I mean, we're in
Florida, some investors here might have pools, whether you know, they're provided by
the community or whether they are at their own house, what have you. Um, you might
be surprised how expensive pools are and you don't get that money back.
It's not a money maker. And think about as a rental too, that you are going to have
higher, um, well, the tenant would have higher expenses, but also you would likely have
to include pool maintenance in your rent. Because if the tenant said that they were
going to, you know, take care of the pool and do it themselves, then if it's not done
properly, that's a big expense for you as a landlord. So you have to be very careful.
But number one is the liability with pools. The next one is a skylight. (···0.7s) You really
don't wanna skylight, you certainly aren't going to add one. You don't wanna put a hole
in the roof that you just paid 10 plus thousand dollars for, right? So skylight, no biggie,
but is it leaking? You know, that often happens. So you certainly want to inspect that,
right? Um, the next one then is alarm. Even properties, like if I bought a property and it
has an alarm, (···0.5s) I don't pay for that. And I will tell the tenant if they want to have it
monitored, they can do so, but it's not an, it's not an amenity that I supply (···0.7s)
bathroom.
Um, you know, you have to have one, right? (···0.6s) So you wanna make sure that it's
decent. Again, it's relative to the neighborhood, but is it going to need any type of
repairs or, you know, replacements, (···0.6s) chimney, we don't have many of those
either, but believe it or not, some people do have fireplaces, but if you live in an area
that has chimneys, you would kind of know a little bit more about that than me, (···0.7s)
any of the doors.
So that's, you know, front door, back door. Also, interior doors again, oh, I, I forgot to
check out the doors. So this is, you know, could potentially be part of your inspection,
right? Um, equipment that may be appliances, I'm not sure exactly what they're referring
to. Fireplace, you can look at again, that would go with the chimney, the garage, um,
you know, does it have one whatever, one car, two car, interior paint, almost all
properties you buy, you're going to have to have the interior painted.
And it is simply because, um, you just do, that's just the way it works. Now as it relates
to painting though too, if the most common color in your area, the most popular color
when you're flipping is gray. (···0.6s) You might have white, white baseboards or you
might even have white crown molding and then gray walls (···0.8s) in your rental.
(···0.9s) If you have white crown molding, gray walls and white baseboards, how much
more rent is that going to bring you?
It doesn't. So what I told you with paint is that it's the labor that's expensive. So to have
to trim out the baseboards different than the wall is going to cost you more money. So
again, depending on the price point, if it's a lower priced rental, by all means the paint
and the um, wall or the baseboards can match. Okay? So (···0.5s) in mine, typically I'll
start with white. And so, you know, when we're completely rehabbing at the beginning,
it's a white ceiling, a white wall, and a white baseboard, and then we tile.
Um, but you'll almost always have to do that interior paint landscaping. (···0.5s) If you
are flipping, this is more important than if you're renting, right? If you're renting, (···0.6s)
are they going to pull the weeds? (···0.6s) Are they gonna water the, um, whatever it is
that you're planting? Are the, you know, the landscape that you put in, is it going to need
to be trimmed? So is it extra maintenance? You know, think about all those things.
So I mentioned that I've invested with my family and my brothers are very handy. And
so the first property that we bought, um, together, they wanted to rehab and you know, I
can go to Lowe's and Home Depot and I can maybe paint and I can get lunch. That's
kind of how I look at it. Um, I'm not capable of much more, and quite honestly now I
don't work on my properties at all. But they, this property had a um, a sprinkler pump.
So it had sprinklers in the yard and it was a big yard. It was on the corner (···0.6s) and
they wanted to fix the sprinkler pump so that the tenant could water the yard. And I said,
they're not going to pay, they're not gonna pay the extra money for electric to water the
yard. They don't care. They may be either a year or five, they usually don't care. Okay,
so that's not gonna bring us more rent, is it? Right? And then the other issue that um, I
had to rub in my brother's face a little bit was the exterior paint.
This had faux brick on the front and so we painted the eaves, you know, the overhang a
different color than the wall, okay? So it was two-tone, you know, then the door matched
the eaves. But with this paint, or excuse me, the brick on the front, they wanted to
outline the bricks with the color that matched the door and the trim. (···0.8s) How much
more that gonna bring us, right? No one's going to be, yes, it looked great, but it doesn't
matter. You know, when we had the house repainted by the time they finally agreed that
they were out of rehabbing houses and we were gonna pay to have it done, you know,
they got out of that.
So think about when it's a rental (···0.6s) direct relation to rent and how much your rent
is going to be. If it's not gonna make a big difference, don't put the time or the money
into it. Okay? Um, porch, if you have that, make sure it's safe. Obviously (···1.6s) walls,
if they need any repair (···0.7s) attic, we do have those in Florida. Um, but even up
north, you know, is, is there an unfinished attic that you could finish and that might give
you, um, additional rental space or what have you?
Keep in mind too that properties generally rent by the number of bedrooms, not just
sleeping spaces. So if you put it, if you converted the attic, you know you need a closet
of some sort, right? So you do need to think about, um, sometimes it's what a legal
bedroom is. So like for instance, section eight, you know, government subsidized
housing will pay according to bedrooms, but it's legal bedrooms, okay?
So be careful if you are just making new bedrooms, um, it may be okay for your rental,
but think that it might not impact the resale value. It kind of depends. Um, carpet,
(···1.5s) if you're up north, that may be something that you need to do. However, in
(···0.7s) Florida everybody wants tile or hardwood. And so depending on the price point,
I generally use a lot of tile. If I buy a property that has carpet (···0.6s) and it's
acceptable, I'll keep it.
(···0.6s) But when that carpet goes bad, it's not getting replaced as carpet, it's gonna
get replaced as something else. (···0.6s) Nowadays, especially in rentals, what's very
popular is L V P, which is luxury vinyl plank. Bradley, in your short-term rentals, what
type of flooring now you're in Florida for your rentals, right? Right. What type of flooring
do you put in Luxury vinyl plank? (···1.9s) See, I don't make up everything. Okay. Um,
so I would stay away from carpet and then cladding that has something to do with the
roof.
Uh, it might even be around the, um, chimney. I'm not sure cladding has to do with roof
if Bradley doesn't know what it is, I don't know, I just know it's roof related. Um, the
driveway. Now, believe it or not, you wanna make sure it's safe. So there might be an
asphalt driveway (···0.6s) and you can buy a bucket of tar quite honestly, and then just
paint over it and it will make the property pop. But the reason I'm pointing it out is if
there are spots in that that have eroded away and you know, now you have like a bit of
a, not a bit, but a big dip there, you know, on the side or something, make sure that it's
safe.
If it's a concrete driveway, you know, you can kinda look at the neighborhood and see,
you know, everybody has cracks. Is it from the trees or is it because it's, you know, the
snow? Um, sometimes they're very pitted because you've put, um, salt on them or what
have you. So look at the neighborhood and kind of see what's customary. But if there
are major cracks in the driveway that haven't been repaired, you kind of have to think of
safety, right?
Is my tenant going to be, (···0.9s) you know, falling over one of those uneven places in
the driveway? So you definitely do want to be careful about that. And (···0.7s) it's from a
safety as opposed to more as the aesthetic appearance, it's more the safety issue for
me. (···0.8s) Exterior. Um, I will tell you, um, back to landscaping, you know, if there are
big trees by the front door or something, trim them back.
You know, you don't want some person hiding behind a tree when your tenant comes
home or night at night or something. But you know, don't overdo the exterior by any
stretch of the means. Flooring. We've just kind of talked about that gutters. So I told you
about my code violation story with, you know, I didn't have gutters on that property and I
got cited because the property was dirty. Well, (···0.8s) gutters don't give you more rent
per month. So my rentals don't have gutters. My house does, but my rentals don't. Um,
up to you, (···0.5s) irrigation again, I said they're not gonna pay.
Um, plumbing my least favorite person to pay, right? Um, is there any plumbing work
that needs to be done? (···0.8s) Roof. I told you that's a major expense. If you can patch
it, especially on a rental, by all means do that. (···0.6s) And then windows. So Bradley,
this is actually a question I have for you as it relates to Windows. We talked about the
fact that replacing windows isn't the expensive part in Florida. It is the, um, hurricane
protection, like in my house, because it's stilted, I have hurricane proof windows, so
they're called high impact, so I don't have to have shutters.
But on your rentals, your short-term rentals, do you have hurricane protection for your
windows in them? (···2.9s) Your, you We have, um, on ours (···0.7s) it depends on the
house. A lot of 'em we have shutters for. Um, the other side is a lot of them are in
Orlando, which doesn't have as strict of hurricane restrictions.
So I get away away with a lot more in the central part of the state. Um, everything we
have coastally though has the old school shutter style, (···0.7s) Okay? And if he were to
replace the windows, he would have to bring it up to building code. So I can tell you on
my rentals, (···0.8s) number one, um, I'm not gonna do it, (···0.8s) but number two, you
know who the heck's gonna put the shutters up? You know, my maintenance man can't
be running around to that many properties right before the hurricane, you know, and I
don't want my tenants doing it and I, (···0.8s) I don't do it.
It, it's a major expense, but it's also (···0.6s) how, how am I gonna orchestrate that, you
know, and in what order? And you don't start preparing for a hurricane three days out
because it could go north, it could go south, it could go, you know, could go anywhere.
And so it just would not be possible to be able to, um, do that in my market. So I have
opted not to, if I buy a property and they have shutters of some sort, by all means the
tenants are welcome to use them, but I'm not gonna be orchestrating, um, that for my
tenants.
And I don't usually mention it when like it's not in the lease, but if they, you know, call
before a, before a storm, I explain to them that's not something that we provide and you
know, it's better and safer for them to go elsewhere if they're concerned about it. Okay,
so now that was about the detailed breakdown of the improvement.
So the next one we're going to talk about, I believe is going to be the mortgage. Is there
anything below that? No, there's not. So it'll be mortgage. So next green please.
(···2.4s) Okay, we're gonna do a fixed interest, um, not an interest only, (···0.6s) and
you could do a combination, but we're not doing that at all. So the amount of the
mortgage, I said that we were buying this property for three 50, the purchase price, and
in this case we're gonna put 20% down.
So the mortgage amount is gonna be 280,000 (···2.3s) and then the down payment is
70. (···0.8s) So when Bradley and I were reviewing this, um, together to before we, you
know, went live with you, (···0.6s) I commented this is like a little software glitch
because if you put one or the other, it should input and it doesn't do that for you. And
really it should have, well I guess it has mortgage first. I would put down payment first,
but anyway, it does, they don't speak to one another.
So you make sure it auto-populates with the price of the property. So you wanna make
sure that you are checking both of those boxes or it'll be wrong. I think I did it one time
and I knew by the numbers that I had done something wrong and I think that was where
I had made my mistake. (···0.8s) So we're gonna do a 30 year mortgage. Fannie and
Freddie is standard 30 year, (···1.3s) and I just, so Bradley's gonna put in 30 years
(···0.9s) and then the next box to the right is the rate of mortgage.
I put 4.25. I don't actually know. Um, what rates are this? The rate is also going to
depend on how many properties you have. Um, you know, so that again, that's how
much down, but also the number of properties. And then when is the make mortgage
gonna start? Doesn't matter, will there be a balloon? No, no. Adjustable rate Mortgage,
we're gonna pay monthly. So next, (···2.0s) so income from the property. Actually
Bradley, this is probably a good place for us to stop.
And so when we come back, we'll get into our next step of this analysis, which is going
to be income on our property. We like income. (···2.2s)
(···2.5s) And we're back, (···1.0s) and I have a confession. I lied. We're not going to
income. We have to do closing costs first. So that's another at slide number two or part
two to the mortgage cost. So closing costs, I'm just going to leave this alone, which I'll
let the computer, that software program just populate what it thinks it might be for the
area. However, on your action plan is going to be that you will contact (···0.6s) a
closing, um, a title company or a closing attorney to make sure that you're using the
proper costs, okay?
Because these can vary greatly from area to area. You can imagine in Northern
California, you know it's more expensive than in Missouri. So you really have to make
sure that you can get as accurate with your numbers as possible. And so you're gonna
wanna make sure that you can fill this in, but we're going to leave it here. Okay?
(···1.7s) So we'll do next will be income.
(···3.0s) Okay? So income on the property, gross monthly rental income. It supposedly,
and it being the software supposedly (···0.6s) knows for the area what this number
should be. However, until something's proven to me, and I haven't used this software for
Miami enough to know that it's accurate or not. So just like I told you, you have to do
your own comps to make sure that the value is correct. I wanna show you how to do
rental comps.
Okay? So Bradley's going to go to rental meter.com for us. You could also do like
Craigslist or what have you, but I wanted you to see Rentometer in case you hadn't ever
seen this before. So we put in the address of the property and then we put what the
target rents were. I think we probably started at 2000, but I had no clue. You guys, I, I
didn't really know, but I just put that in. Um, and when Bradley and I had looked at this
property too on the, um, on realtor.com, the property had been purchased like a year
and a half or so ago.
So we believed that it had been rehabbed. So we think that rents would be on the
higher side rather than the lower side based on the condition of the property. Okay?
And so, um, we put three bedroom and it doesn't even have a two bath, which is kind of
more one and a half or more. (···0.6s) And then you basically hit enter, which is analyze
the property.
And so what it's showing you (···0.6s) is that the average rent for the area is 2017,
(···0.6s) and then the median, so half were rented at more half for less was 2000,
(···0.6s) and then the bottom quarter would be 1860 and the top, well, what would that
be? 17th? That would be the top would be 2174. So that would be the 75th percentile,
but we went ahead and put in 2250. We're okay with that, but, um, you, you just wanna
make sure you're accurate and you'll know pretty quickly either your property's gonna
go or it's not.
But in addition to Craigslist where you could, you know, see where a two bedroom or
three bedroom does this and look through the individual listings, I wanted to make sure
that you guys were aware we're not endorsing this site. Um, but rental meter.com okay,
so we're gonna put in 2254 hour (···1.0s) rent, which is our income. (···1.7s) So we'll go
back to prop stream. Okay?
And so (···0.6s) if we do a detailed breakdown, so under that rental amount, Bradley,
okay, so here if our units were different types, so, you know, I've had multi-units where
there were different number of bedrooms, okay? This one, we looked it up, it was
actually a three bedroom, two bath on both sides. And so (···0.9s) if one was a two
bedroom or one was a one bedroom, then the rents are going to be different.

And this is actually then under the breakdown where you could put that information. So
we're gonna just change the quantity to two (···1.5s) and it'll automatically do it for us.
Now, (···0.6s) ordinarily I'm not gonna do it on this analysis, but ordinarily I would put a
occupancy factor in there of like 90%, depending on, we're gonna say that this needs no
rehab and it's, um, already occupied. But ordinarily think about it, especially if you're
gonna have to rehab a property, you're obviously going to have some vacancy, right?
Or a turn in between tenants or whatever the circumstances are. But we're just going to
keep that. Another thing I would like to add though, in there, Bradley is next to
occupancy, it has annual percentage increase. (···0.8s) I wanna tell you that you should
(···1.0s) raise your rents annually. (···0.8s) I don't care if it's only $25 (···1.0s) because
especially when you have a new tenant, and let's say they're paying a thousand a
month.
(···0.6s) If you say to yourself, well, I won't raise it this time, but next year I'll raise it on
them. Well, guess what? You've already set the precedent that you are not raising it,
and that's their expectation. So then if you said, well, I would've only raised it 50, but
instead next year I'll raise it a hundred, they're not expecting an increase. And then if
you do a 10% increase, that may be too much for them, okay? So even if it's only a little
bit, I highly recommend that you do increase the rates annually.
So we'll put, um, 4%. (···0.6s) But you could also, you know, I'm, I used to always check
around and see what rents were for my area because, (···0.6s) you know, in between
tenants, that's how you keep up on your market and don't say, well, last year it was a
thousand and this tenant's moving out, so let me do 1,050, double check it because I
(···0.5s) can assure you in Miami they've gone up more than a (···1.1s) small
percentage. Okay? So miscellaneous income, I'll go ahead and show you, but we're not
gonna put anything in there.
But if you click on miscellaneous income, yep, (···0.7s) thank you. (···0.9s) So if
somebody is forfeiting their deposit, section eight income, to me it's just income, um,
income from interest vending machines. I'm not a big fan of putting vending machines.
You know, if it was an apartment building and you put a (···0.7s) Coke machine on the
site, you know, I don't want people hanging out by the Coke machine either, but a
vending machine, maybe there was a laundry room and you sold soap and whatever
else.
Um, late charges other income laundry room. So you can buy, I checked into it one
time, (···0.8s) one of my first bigger multi-units, and I checked into the laundry room to
put in one of the coin operated. Well, quite honestly, if you have a coin operated, then
you need a coin exchange arm, you know, because you have to, they're not gonna have
coins to do it. But also, I (···1.0s) would've then been paying for the water and the
electric and the maintenance of the machine, somebody to come out and collect the
money, whatever.
To me, what we normally hear in the rental arena is that if you provide a coin operated
washer and dryer on the property, you break even, you're, it's not a money maker, it's
not a loss. So you're not providing an amenity that, um, you know, you're gonna lose
money on, but it's a wash, excuse the pun, ha ha ha. But typically you're not going to
make any money off it. Okay?
And then (···0.6s) underneath that is annual. Oh, there's management fee. You know,
there's one other thing though that I would say on miscellaneous income and they don't
actually have it, but under other income, what you could say is like parking (···0.7s) or
possibly storage in the basement. So those would be two exceptions. If you had
covered parking or, um, you know, one person gets to park in the garage and the other
doesn't, you know, you might be able to work it that way. So parking, you could
increase. Or if there was some type of shed on the property, since we don't have
basements or if there's storage in the basement.
So you could increase your income along those lines. But otherwise, um, you know, it
used to even be like, people would say, oh, you could put a payphone. Well, I'm dating
myself because obviously nowadays someone's not gonna put a payphone, right? Um,
management fees, we did not include property management fees on this, but if you
were going to be using a property manager, you do need to factor that in.
Okay? (···0.5s) And then annual, if you'll scroll up please, Bradley, annual income
increase (···0.6s) of what the different, it's in both places, but we'll put four in both.
'cause I don't know, (···1.9s) maybe if you don't put the details, I, I increase expenses
and I increase rent. That's just what I always do. And it also helps me remember to tell
you guys that you really should increase annually. Okay? Next (···0.6s) should be
expenses, but we'll see. It might trick me.
No expenses. There it is. So total monthly expenses. How on earth did it already prepopulate
$416? Well, if you glance down at the (···3.3s) detail, all those little boxes, it
pre-populated property taxes for you. So it's going, remember how I told you you had to
put that address? So it's, it's doing it for that particular property. And property taxes. I've
already mentioned to you that you need to find out how to calculate property taxes in a
particular area so that you know, if you purchase it, and in this case it would be a
purchase at $350,000, how much those property taxes would be, okay, if there was an h
o A here, (···0.5s) and (···0.9s) that should be on record that the software would be able
to capture that and it would populate that, um, field for you as well.
Okay? (···0.7s) So accounting, I don't usually put anything in that, but I don't know
about you, Brad, I don't know how you do your accounting, but I can tell you that it is not
my strength.
(···1.0s) And I would tell you, my accountant would tell you that also, that Catherine, it's
just not one of your strengths. And, um, it, it's something you typically, when you can
afford it, it's likely one of the things that you're going to want to pay for. And I'm talking
perhaps an assistant or somebody to do your accounting. I'm not necessarily saying
that you have to pay an accountant who charges more money, okay? But, um, it,
(···0.5s) it's important and it, it saves you money because if you have, you know, all of
your write-offs intact to make sure that you're doing everything correctly and obviously
your income is important, so you wanna make sure that you're doing that properly.
So the sooner you can get help on that, the better. Um, if you're not gonna be using
anybody initially, talk to your accountant before tax time and ask them, you know, how
they'd like to receive the taxes from you and then you can then present it to them in that
fashion. You're basically, you know, I haven't done my own taxes in years, but you
know, it's not like you're bringing a million statements and receipts to your accountant.
You have to, you know, factor things in unless they're doing your bookkeeping as well.
So you know, the information you are still going to have to gather for your accountant,
even though technically they're doing your taxes, is still something that's going to
require lot of work. (···0.6s) Electricity. So (···0.7s) guess what, if you as the landlord
pay for the electricity, guess what the temperature's gonna be in the winter inside it's
gonna be 80 (···0.6s) and in the summer it's gonna be 60.
So you want them to pay for their electricity if at all possible. And that applies to all
utilities. So sometimes depending on where you are, even probably Bradley could
comment in Pennsylvania, if it's an older property, it might have one heating system and
so therefore the landlord may be paying it and then it's included in the rent. Okay? So
under make sure that you understand your area and if it, if you think the rents are high,
maybe it's because the landlord's paying utilities and it's not usually that the landlord
wants to pay for the utilities, but it might be an agreement that in this area (···0.7s) they
don't split it evenly, instead the landlord just pays for it.
It could be if the landlord was paying for it, they just split it in half one unit, the other unit,
you know, and as long as it's a general understanding. But um, usually two, if it is one,
it's in the landlord's name.
And so (···0.7s) you just wanna make sure that you do get reimbursed for that, okay? In
some places too, I don't know if you've ever encountered this Bradley, but I have.
(···0.9s) If the tenant doesn't have money to pay for their utility, like water, (···0.6s) you
can live without electricity temporarily, but you can't live without water. You know, water
without water is a health hazard. So in some of my areas where I own properties, if the
tenant isn't paying their water for whatever reason, (···0.8s) it will go back into my name,
(···0.8s) it reverts to the owner's name because it has to get paid and it has to be
(···1.0s) accessible (···0.6s) at the property.
(···0.7s) So I don't like that game, but um, (···0.6s) just know that that may or may not
be an issue. And sometimes too, the landlord has to have the utility in their name. So
sometimes with water it is, um, it has to be in the landlord's name. Just depends on your
area, you'll find out.
So gas, obviously that is a utility legal, I don't put anything legal there. Um, you know,
it's not really even going to be like an eviction or it's just more overall your general asset
protection or something along those lines. So I just kind of say it's a business expense
and I don't really tag it to each property. Um, mortgage insurance. So if you put less
than 20% down, which nowadays relative to lenders, they're not going to lend more than
80% usually.
So mor uh, mortgage insurance isn't currently available for investors. If you, you know,
were using private money as you're down, you're still gonna meet that category and you
won't have any private mortgage insurance. Pool and spa. I did say that if your property
has one that you wanna pay for the maintenance of that (···0.7s) sewer and water, we
talked about trash. Oftentimes trash is included in sewer and water, but sometimes it
might be more customary in your area to have a um, um, a dumpster on the property as
opposed to, you know, um, and then it's in the common area parking lot that might be
different than being included in the tenants.
Water bill (···2.2s) advertising. I don't spend a lot of money on advertising. Um,
depending on your area, you know, I've had very good luck with just rental signs,
although I will um, you know, in between tenants sometimes place an ad somewhere.
But signs I, I find in my neighborhoods people are out driving around looking for a place
to rent (···1.0s) fire insurance.
So obviously you do have to have insurance on your property and on your action plan
we want you to call around and get some quotes on fire insurance or homeowner's
insurance. But landlord, it's a landlord policy. So sometimes you'll hear it referred to as
a fire policy. So it's fire insurance Bradley, this is monthly, let's put $150 in there. Could
you know what?
Yeah, that's fine. Could be 200. I don't really know for Miami. Um, but you just wanna
have a general idea and you don't have to give them an exact address and you don't
have to call them every time you know, to get a quote, but just get a general idea. So is
it a hundred a month or 250 a month? You need to know and have a close enough idea.
(···0.9s) Janitorial services, I don't have their properties cleaned. Liability insurance. So
we haven't talked really that much about asset protection. Many of you.
Um, we recommend that in addition to your corporation that you have for your asset
protection, on top of that you have what's called a liability umbrella or liability insurance.
And it'll protect you either personally and or your company. For instance, Bradley and I
have one for our (···0.6s) training and mentoring companies and you know, that's
different from our property holdings, but you know, um, PIP requires that Pip's company
requires that we have that liability insurance and many teaching companies do as well.
So we may have more than one liability umbrella and you know, if you don't have as
much to lose right now, that's okay. You might not need one. But I will tell you, coming
from someone who didn't do it properly, it's easier to get when you don't have as much.
The more you have, the harder it is to get. And basically the umbrella, it's not that
expensive. (···0.7s) And what it is, is it basically covers as um, as landlords.
What we normally do is um, the coverage, we up it to a hundred thousand and then
300,000 liability. So that's your standard homeowner policy for landlords. Well where
are most of your claims gonna be under that 300,000, right? So (···0.8s) the umbrella
insurance covers from like 301,000 up to a million or two or what have you. So most of
your claims are gonna be below and not above (···0.6s) and that's why the insurance
isn't quite as expensive.
So it's not like you get a quote for a landlord fire policy and you're saying, Catherine, it's
$1,800. (···0.8s) If I get liability insurance on top of that, that's another 150 a month. It's
not, (···0.6s) it's um, generally give or take $500. (···0.9s) It's not, it shouldn't even be a
thousand. Um, but it'll vary by area. Um, other utilities, no property taxes. Bradley, let's
go ahead and at least put 500 in there just so that's a reminder to students too.
(···1.7s) And if you notice when he changes that number and hits enter, it does change
the total monthly expenses at the top (···0.8s) supplies. So you shouldn't really have
any supplies. Um, you know, but if you, (···1.0s) I don't know, if your maintenance man
had to go out and spray for weeds, then it might be weeded killer or something like that.
But you're not really going to be supplying the property with much. Could be air
conditioning filters.
I tell my tenants when they pay the rent to change the air conditioning filter and I've
done the, now I don't usually provide them, but whenever my maintenance man goes to
a property, I like have a checklist of things that he checks. You know how derby is the
air filter? If I have a tenant that you know isn't complying, I just don't wanna look at more
maintenance for myself and more things for us to do, I'm trying to, you know, step away
from some of that, you know, and air filters are not that expensive.
I try to explain to them that it's healthier for their children themselves and their children,
but I also say it saves on electric. So if they change the air conditioning filter and I just
say when you pay the rent, change the filter. Um, but if I, I find somebody that's not
complying, I'll at least get the filters for them just because you're protecting your new,
um, air conditioner. So if you just spend $5,000 on an air conditioner, you wanna make
sure you know, and so in that case I might give them 12 for the year or what have you.
So not gonna be high on supplies. Um, workman's comp, I don't have that separate
(···0.6s) association fees. Bradley and I already talked about, you know, we're not big
on association fees, so (···1.3s) if they are in your area and you have it, that's fine. Just
make sure that it is an additional expense that you know, it's not like your tenant is
paying that. Okay? Um, flood insurance. (···0.6s) Flood insurance is weird. Do you have
to have any flood insurance? Flood Bradley on any of your properties?
He did mention he has some closer to the coast and you mentioned Merritt Island. So
you, (···0.6s) you have it and have you seen that it changes? So you (···0.7s) know right
now the requirement is that you have to have flood insurance, but then next year they
change the boundaries and you don't have to have it. Have you ever had that happen?
Yeah, None of mine have have changed away from unfortunately me not having to have
it. (···1.6s) Okay. I've had it change. Um, you know, so I don't know how frequently the
flood zones change, but you may have a property that you buy and it requires it and
when it gets reevaluated you can drop it or the other, the opposite could be true where
you didn't have it to begin with but now you have to have it.
Um, I live on the coast so not only do I have homeowners, not only do I have flood, but I
also have wind insurance, which is basically for hurricanes, which is the most
expensive. Um, so that is our supplies.
Where were we? Landscape flood insurance. Okay, then landscaping. I already talked
about that. We don't want that. Now I will tell you on a multi-unit, I have the yard mode.
(···0.6s) If the um, if it's a single family, I don't, they need to maintain the yard and that's
in their lease. But with an um, with a multi-unit, I don't want, you know, Bradley to mow it
one month and then I'm supposed to mow it the next month. And quite honestly in
Florida and RA rainy season, it's more than once a month.
So I will pay for the insurance or the um, landscape which is mowing in my case, not
decorating. So I will pay for that monthly. So let's put in $50 a month there. I pay for it
with multi-units (···1.0s) licensing, if you have a license, um, some places require that
you get a rental license. Not all, um, mine don't. (···0.7s) So I don't have a license.
Payroll, no.
Um, repairs or maintenance you could put $50. We're not gonna put any, but you could
put $50 a month, you know, in repairs or maintenance. We're not going to. But keep in
mind, whatever you're doing here, (···0.9s) make sure you're consistent. So you can't
put, you know, a repair allowance in monthly on one property and not do it on the other
property. 'cause then you're not comparing apples to apples, okay? So either do it or
don't, we're not gonna do it. Telephone. How funny for the landlord to pay for the
telephone, that really is a dated document.
Um, any other miscellaneous costs? (···0.5s) So if you scroll up, so our, our, that's kind
of interesting. Our total cost came to 500 or excuse me, 700. And we are gonna say that
the expenses will increase and I just keep it the same as what I put rent is going to
increase so that it increases but it kind of stays the same proportion. So we'll put a 4%.
Perfect Bradley. Thank you. (···2.1s) Okay, what do we have next? (···2.3s) So we
purchased it for three 50 (···1.1s) and the market value increase rate, um, no, you can
keep it at, yeah, exactly.
So market value increase, (···0.5s) I would say (···0.7s) 5%. (···0.6s) However, I
(···0.7s) can assure you (···0.7s) that (···0.8s) Miami is projected to go up considerably
higher than that. But we're just gonna be conservative because you never know and it's
not something we're counting on.
And quite honestly we are looking at this as a rental, it's not the sale part that I really
wanna show you. We already showed you how to calculate that. So sales cost will keep,
um, I, yeah, put percentage (···2.3s) under the sales costs. You see the middle? Yep.
And then yeah, another screen comes up. So I'm gonna put 7%, we know that 6% is
real estate commission and then I'm just gonna add another 1% on top of that (···0.6s)
capital gains rate. Um, that's going to be changing everybody.
Let's put 15% (···1.4s) for capital gains (···0.5s) state income tax, nah, nah, nah, nah,
we don't have state income tax, which is also why a lot of people come to Florida. I
might add. So, or retire here. They don't want that on the retirement and federal income
tax rate, let's put 25%. (···0.8s) But if you don't know, you need to find out. And I've
used this tool when I've been working with students before and I, I can't believe how
many people don't know if they have state accountant tax or not.
If they know if they have it, they have no idea of the percentage. (···1.1s) And you know,
sometimes too, like I'm sure in New York you have state income tax and then you have
city. So if you're within the city limits and you know, so this could be a big number so
make sure that you find out what that is. It's go, you know, easy to Google but do be
careful, I don't know if it varies, you know, the like your in your federal and also your
capital gains is income based.
So I don't know if state income tax, I've never lived in a state that had it, so I'm sorry I
can't help you, but you know, if you make under a hundred thousand it might be this
rate, but if you make over a hundred, it's that rate. I don't even know if it goes that way,
but your accountant would know. Or if you're googling it, just make sure that you're
doing it income based. But if you're off, it's only gonna be for such, it shouldn't be that
much money (···0.7s) depreciation. So we're gonna do straight line depreciation and
(···5.2s) okay straight line depreciation.
And so the standard i r s depreciation in years (···0.6s) is 27 and a half years for
residential and that's what it pre-populates then it's 39,000, or excuse me, 39 years for
a, um, for commercial property. And so I was kind of explaining to you a general rule of
thumb is that the property is 75% of the value, the land is 25%.
We say that land doesn't lose use, lose value. So 75% of the property, so let me just do
that real quick on my calculator for you. (···0.6s) So we are gonna use 350,000 because
that was our purchase price. It's not exactly as I'm telling you because if you were to put
in um, significant improvements, then it would be that your baseline is not the three 50,
but I'm gonna say three 50 times 75%.
Your accountant will do all of this, but that value is 262,500. And so dividing that by 27
and a half years, (···0.8s) so that's $9,545. So (···1.6s) basically if you collect $10,000
(···0.8s) in rents, if that's your cash flow, not your, not what you collect, that's not your
gross rents, that's your net cash flow from rents. (···0.6s) In addition to that, you add this
depre, well you subtract the depreciation.
So now you're looking at $464 (···1.8s) or $65 of income that you're paying tax on. So
depreciation, I was telling you that, you know, some people will say, oh I need to buy
properties for the real estate, right? Well that's, that's why it's the depreciation. I will tell
you that this does say straight line, there's something, I think this is what they mean by
double declining. So after um, hurricane Katrina came through Louisiana, (···0.7s) they,
you know that that poor place, I mean Bradley and I are probably more sensitive to
hurricanes, especially me.
I've lived here my whole life and I live on the coast so I'm very sensitive to them.
(···2.0s) Louisiana was decimated. I mean there are still properties that are vacant and
they call them flooded and gutted. Basically there were a lot of renters, there wasn't
insurance and even the, you know, landlords or homeowners didn't have them so they,
the government had to go in because it was a toxic situation with all the mold and
everything.
So they literally went in and (···0.7s) gutted them. (···0.8s) And so (···1.2s) what they
offered though, how do you get investors to invest in that area, right? So how are they
going to bring Louisiana back in that particular area? I don't wanna keep saying um,
new Orleans because it was other parts. So how do you bring that area back with all
these vacant houses that they called them literally flooded and gutted.
How are we gonna bring that back? What can we do? Right? So the government got
together and they said let's give investors an incentive. And what they did is it was
called the go zone and literally that was the name, the go zone. And they gave investors
an incentive and instead of getting the regular straight line depreciation, they got double
for five years. So just like on this property, I told you it was like 9,000, almost $9,500
(···0.6s) a year that the investor was getting due to depreciation as a tax benefit
(···0.5s) that would be help me Bradley $19,000 that the investor would be getting on
that.
So that's an incentive if somebody needs, you know, some sort of tax benefit, right?
That is what they gave investors an incentive to invest in that particular area. Okay? So,
um, I personally have never seen that in any other area.
That's the only circumstance I know. I will tell you sometimes when the county or city
gets involved, they'll give people an incentive, you know, a property tax incentive like
when you hear, oh, Amazon may be moving to whatever city, well that city is courting
Amazon because it'll help their economy with jobs and such. But Amazon is getting
either a, an um, a tax benefit on income or they're getting a um, some sort of benefit for
depreciation or I don't (···0.6s) know, some kind of tax credit.
You know, maybe this older building that they're buying, you know, the county will give
them money to fix it up so that it looks better, whatever it is. But usually, you know,
things like that are in place. I think I mentioned that in West Virginia. I saw something
recently, they were giving people X amount of money just to move there. Um, but
depreciation is important. We're gonna do a five-year analysis and if we hit next,
(···4.8s) We are going to download the complete analysis (···0.5s) and I think I'll go
ahead and go through this Bradley and this segment will just run a little bit longer, but I
don't think we need a new segment.
So Bradley will tell us when the (···0.5s) complete analysis is ready (···1.6s) and I'm
gonna kind of go through quickly, I'm not gonna go through every line item (···1.0s)
because this isn't, you know, everything we did up to now I was trying to teach you in
addition to showing you the analysis, this is just the summary.
(···3.7s) Now it used to have the capability, I don't know if it still does. It used to be able
to put a picture of the property there if you wanted and then the next one and you could
even scroll down either way. So basically what it's putting in here is what we gave it. So
the first one was, you know, we didn't put any improvements in but if we had, this is
where it would show and it's based on what we put in. (···0.5s) So here we have the,
that was the more, oh the purchase.
Okay, purchase and okay so there's no improvements. And then next what do we have?
(···4.1s) It has it twice. I've seen that before. That's like a little error. We didn't see it
though when Bradley and I went through it before. So this is the income analysis. We
told it two units at 2250, right? We put an increase, we did not put any vacancy, but if
there was any other miscellaneous income or um, you know, if there's a property
management fee, this is the page that it would show on.
(···0.9s) And next we have, that's how I do it. It's easier for me to scroll. These are the
expenses and it's based again what we put in there. So (···1.3s) we have insurance and
of course it annualizes it for us. And then we have landscaping and we have the um,
property taxes (···1.1s) and then taxes. This is not my favorite page, the taxes and
deductions, (···0.7s) but it is based on what we put in. Okay? And I'm gonna show you
two on another one, but this is the first time really the five year shows better.
So you can see that it is adjusting it each year and it's good to go out five years.
(···1.2s) So you know what, we didn't put depreciation in shoot (···0.5s) because we
clicked the box but then we didn't put the amount. We put 27 and a half years. So I have
a feeling that may not show, well it doesn't, it's showing us. So that was my error, my
fault. I'll take responsibility for that. Um, okay, so we have that. Keep going. Mortgages,
this is the interest, right?
You can't write off the principle, it's just the interest that is going to be an expense. And
then state and federal tax summary, property sale. This, I don't use this for sale so I'm
not well versed in this, but it's basically going off of everything that we said and that the
value increases annually and what those costs would be when we sell blah blah blah. I
don't use this as well so I'm not gonna go through each line with you 'cause I might not
understand part of it, but this is what I want. This is the whole crux of what we're doing.
So it gives us the income. We didn't put in vacancy but it would deduct some out other
revenue We don't have administrative expenses, we don't have and Bradley's gonna
scroll (···1.4s) management expenses. We don't have utilities, we don't have (···2.0s)
insurance, we have, it's being deducted. Other expenses. So we put in landscaping and
property taxes. But the summary is really what I wanna look at. Okay? So this piece
here is what we're most focused on.
So it gives us our gross rents, okay? Less any um, fees, which would be property
management fee we don't have, but that would give us our adjusted operating income,
our operating expenses based on what we input above. Okay? Gives us our N O I. You
might have heard net operating income before. That's actually how you calculate the
cap rate, which is capitalization. It's based on the net operating income. And so this
calculates it for you automatically.
I (···0.8s) am not exactly a math whizz, I'm certainly not a tech whizz. And believe it or
not, I found an error on the cap rate when on the software it was many years ago and it,
I ended up calling the company because I either I was doing it wrong and I needed to,
you know, explain what I need to find out what I was doing wrong. Ended up the
software was wrong. And so believe it or not, I found a little software glitch and the
company is really very good about, you know, fixing things or what have you.
So then we have our mortgage principle. Unfortunately that's not a deduction because
that's decreasing our mortgage interest. We can write off no initial improvements,
however I told you that's really where it's going to kill you. The money that you outlay
upfront for improvements. So in addition to down payment closing costs, if your
improvements are there, that's a biggie. And so that does skew your numbers
dramatically the first year. Okay, (···0.6s) closing costs.
So we have our down payment and closing cost, net cashflow before taxes. And then
we have cumulative, which is year over year. Cash on cash return, look at that. Pre-tax
is 37%, which is pretty good next year at 76. (···0.8s) Depreciation was my fault. That
would show the difference pre-tax and after tax. So my fault. Um, and then it gives you
estimated tax cost. And then like I said, um, there's also the after tax. (···0.6s) And so
this is something that you can go back in.
So Bradley, our cap rate (···0.7s) is 13%. Let me note that real quick. So cap rate is
13%. (···1.0s) And then the other one that I really wanna pay on pay attention to is the
cash on cash return. (···0.7s) So cash on cash the first year is 37%. So Bradley, can
you go back in and let's say that the students are going to get private money (···1.4s) for
their 20% down.
(···1.2s) So I (···0.9s) don't know if you can go back. It's usually he, he's doing it on his
computer. He didn't leave us. (···0.9s) So you can see he's looking. Usually you can go
like screens, go back, look how fast he did it. So you just keep going back. (···0.8s) And
so if we go to the mortgage spot, (···0.8s) I think it's gonna be one more. (···1.9s) Oh I
didn't know. Oh look at that. (···0.6s) Of course he's teaching me something. So instead
of the, so let's say the mortgage amount, we're gonna get private money.
So we're gonna say the mortgage, we're gonna get a hundred percent financing. So
we're gonna use the 350. Really all that'll be out of pocket then is our closing cost. So
the down payment, we're gonna put zero (···0.9s) and take out the 70. (···2.0s) We're
gonna pay our private investors 4.25, four point a quarter percent. So we'll keep that
there. (···0.7s) And then if we go next, next, next you can do a new analysis.
So that's why I said you could go back in and change the rents or oh my gosh, our
numbers look terrible. We're not gonna put that new roof on. Okay Bradley, if you can

just go to the cashflow analysis, that should work (···1.3s) for us. Either way, whatever
you do, we'll scroll to it or whatever. (···4.7s) So that's something that I do like, you
know, it's basically kind of like an Excel spreadsheet but with a greater explanation. So
here our cap rate, I told you I didn't think it would change much.
So it's 13%. But look at our cash on cash return. Where am I on (···1.3s) cash return?
Huh? 302% and last time it was 37. So see the big difference when you're not using
your own money or less of it, in this case it's basically closing costs. So it's factoring on
factoring in that $8,236 on closing costs since we have private money for the down
payment. (···0.7s) So lemme tell you, do you wanna use $70,000 of your own money
and make 37% percent or do you want to use other people's money and make 300?
I'll give you some time to think about that. Yeah, exactly. (···0.5s) Okay, awesome. Um,
hopefully this helped you. Again, there are software mechanisms out there or you could
create your own Excel spreadsheet. A lot of people do that. Um, oftentimes many of
your classes will give you things like that or you might find a resource online. Whatever
the circumstances are, it's totally fine.
Um, but I wanted you to understand some of the components and how to calculate them
and then what they mean and all that good stuff. Bradley, are you good? Do we have
anything to add? (···1.1s) No, I think that is good. We will be back with our next section.
(···0.9s) Okay, see you in a minute. (···1.0s)
(···2.8s) Welcome back everybody. We are going to start talking about financing. And
Bradley even remembers it's kind of one of my hot buttons. The financing aspects are
so important (···0.6s) and this isn't the creative financing aspects so much as it is letting
you know what's out there through traditional means or why you should maybe go to a
big bank or a mortgage broker when you should go to a community bank or perhaps a
hard money lender. I'll explain how hard money lending works and things like that.
So some of it'll be creative, but obviously the creative financing class goes into way,
way, way more than that. Okay? And before we get into financing, I wanna talk about
credit. And nowadays a lot more people understand the way credit works, although it is
truly a mystery (···0.6s) and you can't, I've read books, I've attended trainings, I've
researched and you'll have conflicting stories. So sure as I will tell you a story about my
experience with credit, and Bradley will say the same exact opposite thing and his was
real as well.
And the problem is what I have later discovered is that different companies create
basically different algorithms. And so I had a, an officer with one of the big cell phone
companies in my class years ago and he said that they did a study of all of their
customers and then that was the algorithm that the credit reporting agency created for
them.
And so that's how they rated their customers. So if you were to go buy a cell phone and
you go look at a car and you go look at a house and they all pull your credit score,
which I don't want you to do by the way, but you would get three completely different
numbers. And then if you checked your own credit, guess what? That would be a fourth
different number. (···0.7s) So it's because of those different algorithms. And nowadays
most people know they can check their credit for free on, um, credit Karma. I don't ever
want you to pay for your score. And also when you get it, like I said, it'll likely be
different from what the lender has.
So let's say if Bradley is our lender and he says, okay Catherine, you need a 700. So I,
you know, check Credit Karma and my score is seven 15 (···0.5s) and when I go to
Bradley, (···0.6s) he has to pull my credit before he can actually, he can talk to me
knowing what my credit score is, but before he can formally accept me, (···0.5s) he
must pull my credit. And if he gets 698, guess what? We have to go by? What Bradley
gets, so again, it's based on their algorithm.
(···0.9s) So three credit bureaus and they are Equifax, Experian, and TransUnion. I love
to mess up students and ask for that in alphabetical order because everybody's ready to
blurt them. And then the alphabetical order tricks everybody up. But you know the three
bureaus and then you get three scores. So let's say you (···1.0s) have 7 0 7, 7 11, and 7
47. So (···1.0s) it would be the average of those three, right? No, it's what's called your
middle score.
So that seven 11 would be considered your middle score. Obviously one is gonna be
lower, one is gonna be higher, sometimes there's a significant difference, but it is
referred to as your middle score. (···0.7s) And so one of the most important things,
which of course everyone could guess as it relates to (···0.6s) credit is that you need to
have a good payment history, right? And that's the most important criteria that they look
at. Obviously you need to pay on time, okay?
The second most important thing, a lot of people will say it's their debt to um, income.
That's not what it is, but they're kind of meaning the same thing, but it's basically
referred to as your credit utilization ratio. And what that means is if you have a $10,000
(···0.6s) limit on your credit card, the lender or the credit scoring companies like to see
that you use use less than 30%. (···0.8s) And I've even heard it as low as 20.
It used to be 50, then it went to 40, 30. Now I hear even lower. And so the issue there is
they wanna see that you are not utilizing as much credit as you have available. Are you
living within, um, you know, a low limit of your credit score or your credit availability?
And so it's not what you carry a balance on, (···0.7s) it is what you use. So with that
$10,000 card, if you stay below 2,500 (···0.6s) and you pay it off, you're good.
But if you use 2,500 and then you only make a $500 payment, you carry 2000, well then
the next month they wanna see that you're using less than the 500. Okay? So you
wanna be very careful about that. I used to think that I was very slick and whenever I try
to be slick, it kind of backfires on me, but I used to think that I was slick and I would try
to, especially if you're rehabbing, you can get your cost up so quickly.
And even though I might have a high limit on my credit cards, it still can add up and
you're gonna be over that 25 or 30%. (···1.5s) So I used to pay my credit cards off
monthly and I thought, okay, I'm gonna make extra payments. So since I'm paying my
credit card off anyway, if I charge $5,000, let me go ahead and pay it off even though I
still have 25 days left in my billing cycle. So I kind of thought I was cheating the system
because I thought when it was reported, if (···0.7s) it showed that it was less than the
30% that I would be okay.
I don't think I was tricking anybody quite honestly, but in my mind I was. (···0.7s) And so
payment history and your credit utilization ratio, and that's, it's on one card, but it's also
the aggregate. So it is, if you have five credit cards, they will look at one O. Obviously
many of us, I'm sure Bradley does two, especially when we travel, we have point cards,
you know, so we're more inclined to use credit cards that are going to return something
to us. So it's easier to get that utilization up higher than on all of your cards.
So they look at it on a single card or each card, shall I say, as well as the global picture
of all of your credit that's available out there. (···0.6s) And so another area that people
might not think about is if you have a second mortgage and it is a home equity line of
credit, (···0.6s) that also if you've maxed out your heloc, your home equity line of credit,
then that can also count against you relative to your utilization.
So it all adds up. But the two most important things, payment history and credit
utilization, quite honestly, nothing else matters because that's 65% of your score. So
that's the bulk of it. But a couple other pieces are length of credit history. So that's why
they tell you don't open new credit cards. They also will tell you don't close out old credit
cards. I had this old credit card for a long time (···0.7s) and I had to pay an annual fee
and I got nothing from it.
It, it wasn't a points card or anything like that, and I really wanted to cancel it, but I didn't
want that removed from my credit history because I had had it for so long. And
fortunately somebody recommended that I contact the credit card company and they
transferred me to a card without an annual fee, and then it still showed my history. So
that was a good thing around that. I got lucky that time. But they look at that, if you get a
new credit card, let's say you have 10 years worth of history and then all of it, that's your
average and then you get a new credit card, it may bring you down to seven or eight
years of history depending on how much other, um, credit that you might have.
(···0.5s) So length of credit history is important. I also will tell you new credit (···1.4s) if
at all possible. Don't let anybody check your credit score. (···0.9s) So I want you to
meet, in fact, it'll be in your action plan. I want you to meet with lenders and I want you
to find out what you could qualify for.
Well, I don't want you to give anybody your credit score. You can give them a good
enough idea of what your credit score is. You can print it from Credit Karma or take a
screenshot. You know, they just need to know in the ballpark if you're 600, 6 50, 700,
(···1.4s) you know, they don't have to have your exact number. And I told you it'll be
different anyway, but don't let anybody check your credit. And so, you know, they might
say, oh, well I need to pull all your debt. You can tell them what your debt is, you can tell
'em your monthly payments, you can tell 'em your approximate score, and then they can
tell you, um, basically what they would approve you for.
Okay? So even I had a, the same mortgage broker for almost four years, and he was
actually in Jacksonville, Florida, so he was in northern Florida, I was here. Your
mortgage broker generally needs to be in the state, although some mortgage brokers
can operate in every state. But, um, this was Florida and I actually met him, um, through
(···0.6s) having a meeting with a student, believe it or not.
And, um, when I was mentoring a student in Jacksonville, I got his contact through the
ria, which is one of my best ways of finding mortgage brokers. And it took me a while. I
kind of felt odd at first. Like I, I wasn't stealing from my student, but I kind of felt a little
odd that, you know, that was discovered on a mentoring. So I just wasn't sure that I
should cross that line, but he ended up working out really well and I'm glad I did. But
(···0.5s) in that case, I would periodically still shop him. (···0.6s) And so by that I mean I
would go to Bradley and I would ask for, you know, what loan programs they would
have available.
And I had a lot of debt. That was my biggest issue because, you know, I owed millions
and millions and millions and millions of dollars, you know, and as my cousin says, how
do you sleep at night? Well, it didn't happen overnight, right? It, you get a loan at a time,
pretty much you don't get, you know, several million dollars at, at one time. So he, I
would shop him periodically. And when I'm sharing my information with Bradley, there is
a uniform loan application.
I think it's a 10 0 3 that you used to fill out and it's I think four pages. Mine turned into
double digit pages because of all of the different mortgages I had. And you have to
account for what the rents are against that particular mortgage. And then taxes and all
this information. I was not the easiest candidate to get approved because of my debt,
but also there was a lot of work involved. (···0.6s) And so if I was shopping my
mortgage broker, what I would do is I would send them the loan application and (···0.7s)
back then we would white out or black out my social security number as well as who my
mortgage broker was.
But then they had a snapshot of what my personal picture looked like. (···0.7s) And I
remember that, um, back then you could have 20 loans. And I remember when I hit 20
loans (···0.5s) and at (···0.6s) that point in time, I would still have other options, but they
wouldn't be quite as inexpensive as the Fannie and Freddie products, which I'll cover
shortly.
(···1.3s) And so what we did was I had a business partner (···0.8s) and he had bad
credit. So when we started in this business, one of the things that we depended on was
my credit. (···0.7s) And once I got to 20 loans, we, it had been a couple years I think, so
we decided to check his credit (···0.7s) and lo and behold, his credit was higher than
mine (···0.6s) and who had 20 loans worth of debt on their credit me.
(···1.2s) So it was adding insult to injury and actually his credit got increased because I
put him on all of my credit cards. So my good credit became his. (···0.6s) And so
sometimes you'll hear that, no, that doesn't happen. Well, in my case it did. Um, so I can
tell you that that is a circumstance where it definitely happened. I'll, uh, periodically have
students who will tell me, oh yeah, I did the same thing.
I'll sometimes recommend that people do that for their children, you know, when they
get 16, you know, if they're gonna be able to buy gas, if that's one of the conditions of
driving the car that they have to fill it with gas or what have you, you know, and if they
go to the store and put, you know, eight ounces worth of gas in the vehicle for $10,
(···0.9s) then they could literally use that credit card, but come home and put the $10 in
their dresser drawer and then when the bill is due. So it kind of helps them learn and
hopefully your good credit would help them amass credit as well.
Um, if you don't have great credit, don't do that because it's likely that your bad credit
could run up, um, be held against them as well. (···0.7s) So (···0.8s) new credit history,
um, is 10%. And then the types of credit. So they like to see two types. It's called
installment and revolving. So I think I forget always which one is which. I think the
installment is that your mortgage payment is the same every month or your car payment
is the same every month, but credit cards are revolving.
So every month it's different. Okay? So they like to see that you're able to manage both.
And obviously now with technology, it's a lot easier to set up your automatic payment so
that you'll never make a mistake. I remember one time I had two American Express
cards and they were two, like both on the same day, like the 17th of the month. (···0.7s)
And on the 17th I, I remembered I didn't pay it (···0.8s) and (···0.8s) I just completely
spaced it.
And so I called them almost hyperventilating saying, you know, I, I missed my payment,
I just, you know, I forgot, um, I can't even wire it to you at this point. I was, you know,
very upset about it. And they're like, relax, relax. We don't even report you to the credit
bureau until you're 30 days late, which I didn't know. Um, and also they said they would
waive the late fee because I had a good payment history, but I had another student that
I, um, had in class and they would pay their mortgages.
So your mortgages are due like the first of the month and you have a grace period five
days, 10 days usually up until the 15th before you would, um, have to pay a late fee.
Well, on their credit report, they generally paid their mortgages before the 15th, but like
the 14th. (···0.8s) And they did not have late payments on their credit history, but they
had a notation that said late to pay, meaning they always paid late even though there
wasn't a penalty, they never paid early.
(···0.5s) And so you guys, they're just looking at every possible way to get us. So be
very careful. I'm very protective of my credit, you know, if you've had bad credit, there
are things that you can do to increase your credit. And you know, years ago anybody
could get a mortgage regardless of their credit score, they would just have to pay for it.
(···0.6s) And so (···0.8s) I used to, even back then, I would tell my students, (···1.0s) it's
still important that you have a good credit score because by nature of this business, if
you're getting loans and people are checking your credit, your score is going to
decrease.
So the more you do to get it as high as you can and then keep it as high as you can, it's
gonna help you in the future. And I just used to um, tell students that it makes life
cheaper. The higher your credit score, the better the interest rate. (···0.5s) Do you also
know, and I Bradley you probably would remember this if you've heard it, one of the
things that surprised me was that their (···1.0s) cell phone companies, I mentioned
utilities, it'll determine your deposits, but, and like I have a good electric account here,
I've paid, you know, been a customer for 50 years I guess, (···0.5s) and they, I don't
have to pay any deposits, which is a good thing.
But the thing that I didn't know about was insurance. (···0.6s) And so it's homeowner's
insurance and car insurance. It might be liability too for all I know, but your insurance
policies, a component of the pricing is based on your credit score.
(···0.7s) And so, like I said, it just makes life cheaper. (···0.8s) And so when my partner
and I, I told you he had bad credit (···0.7s) and the first property that we bought
together, (···2.2s) we had, it was a four unit building (···0.7s) and we jointly titled, but
since he had bad credit, um, I was just singly financing. (···0.7s) And so (···0.7s) when it
came time to get insurance, his credit score was so bad that they would not insure him.
(···0.9s) And I don't know if it was because mine was really high and his was that much
lower, they just flat out said they would not insure him. He had to be removed from title
because I didn't want to have a property with him and he wasn't able to have insurance.
So we had to singly title it because he could not get insurance due to his credit score.
(···0.7s) So it makes life cheaper. Okay. Um, I was gonna say something else about the
credit.
Bradley, do you have anything to add? Don't let anybody check it. You don't even have
to check your own or your score's gonna be different, but certainly don't pay for it.
(···1.5s) Anything else Bradley? Yeah, I would, uh, just talking about those, um, sources
that, that are out there. Credit Karma is, again, not necessarily (···0.5s) anything we're
endorsing, but it's a free resource and, and you can go on there and to be able to check
and keep, what we say is keep a pulse on your, your credit because it's changing
constantly.
Uh, with the amount, especially as an investor and, and as, as I say this, everybody I
think will, will laugh about it, but (···0.5s) think about, uh, having a bunch of short-term
rentals and the fact that the utilities are all in the, the owner's name or our name is the
management company. So instead of renting it out traditionally (···0.6s) as a property
would be, and then your tenants have all the utilities in their name, we have all these
properties and then all these utility accounts.
So, uh, our credit is, is such a ever changing thing. Then you start to get into using
credit cards to, to invest and, and using all those different limits in different ways. And
so yeah, your credit's changing constantly, but having those free resources, your Credit
Karma, my fico, that sort of thing, great way to, to be able to see it, it upgrade or
updates every seven days, uh, that way you know where you're at. And, and it is
something that we need to be conscious of to know, uh, what kind of options we have.
'cause the more credit that you have, the more options that you're gonna have and the,
and the more options that you have, the more deals that you're gonna be able to get
done. So, (···1.2s) And they used to, as I said, you didn't have to have a high credit
score to get a loan, however, nowadays they, it is more score based and so the rate is
still based on your score, but they have higher thresholds that you must have. And so in
the past, like I said, anybody could get a loan nowadays that's not the same.
Bradley, um, when we worked at another company together, he was in charge of
helping students get financing. So he has a pretty, um, pretty extensive background as
it relates to all of that. Have students ever used some of those other resources for
financing for their actual investments? You know what, when we finish the financing
piece, I would actually ask you to expand on that other options. Would you mind doing
that and remind me in case I forget, but that's not something that I've ever done and
(···0.6s) I, I haven't instructed students or taught them how to do that.
So that might be a great lesson. Great, I would appreciate you sharing that. I can help
that many more people. Awesome. (···1.3s) Okay, we are good on credit then. (···1.9s)
And now we will get into financing. (···0.6s) So Fannie Mae and Freddie Mac, which is
what you normally hear about, and those are the actual initials, but we kind of, um, just
refer to 'em as Fannie and Freddie.
And basically you'll hear three words that are interchanged, which are traditional loans,
conforming and conventional. So they're basically government backed loans and you
have to adhere to certain standards. And so these, um, agencies will back the loans.
And you'll sometimes see when you buy a property and you have a fanny or Freddie
loan (···0.6s) that (···0.6s) after you close within a couple months, there's often a new
person that you're paying (···0.7s) and basically they can sell loans back and forth to
each other.
It's really the notes that they're selling back and forth to all different types of banks
within the realm because they're all following the same rules. They may not be identical,
but they won't go beyond certain thresholds. So if the most that they will lend is 80%,
somebody else ano their lender could say, oh, I'm only gonna do 75, but they can't say
85. So they can't exceed those amounts.
(···0.6s) And um, examples of the big boys as I call them would be your big banks,
Wells Fargo, bank of America, you know, sometimes even the regional banks will follow
suit, you know, and they'll follow these standards. But um, even community banks will
sometimes have a residential side and a commercial side. So when I'm talking about the
commercial banks, I'm talking on the commercial side, but right now a mortgage broker
or go directly to the big bank.
And the reason that a mortgage broker can be helpful to you rather than just going to
the bank directly (···0.6s) is if they're dealing with a lot of volume, they're basically
buying mortgage money, buying financing, and due to their high usage, the interest rate
they get can be lower. The other thing is that what you wanna do with a mortgage
broker is you want to paint your picture (···0.5s) and then their job is to put you with the
lender that makes the most sense for you (···0.7s) relative to your personal situation.
And everybody's situation is different. You know, if this is your first loan or it's your 10th
loan, you know, whoever they're gonna match you with is going to be paired to the
(···0.8s) lender that is appealing to those particular requirements that you might have.
Okay? So (···0.9s) you hear so much about asset protection, right? We, I'm sure it
comes up in every class. I always have students ask me about asset protection, even if
they've taken the asset protection training. (···0.5s) And you know, so we tell you you
need to get your asset protection and use a trust or corporation or however you're going
to handle things, but through these loans you must take title in your own name and use
your own personal credit score.
Now what you do after the fact is up to you and your attorney or title company. So make
sure that you get advice on that. We talked about the do on sale clause and we don't
want it to appear as though after you buy the property, if you're transferring it out of your
name that it appears as a sale and then the mortgage would become due.
You don't wanna do that. (···0.5s) Also in Pennsylvania, you have to be especially
careful because they have a very high transfer tax. And so even if you're transferring it
(···0.5s) from yourself to a corporation, you could have to pay a much higher fee than
maybe you want to do. So there might be ways around that, but just make sure that
you're getting advice and you know that it's being done the proper way and not to cost
you too much money.
And then you can just replicate that. I say wash, rinse, repeat. So you can just do it
again once you've paid to get it done correctly. Okay. (···0.8s) And then (···0.8s) why
would people go this way if they have to put it it in their own personal name? A lot of
people might not wanna take that risk, but like I said, there are ways around that.
(···0.7s) It is a 30 year fixed rate and it's generally the best rate that you can get.
(···0.6s) So if I were to go to get a loan on my primary residence (···0.7s) or I went to
get a loan on investment property, the conditions are going to be very different.
And they don't like us as investors. I really shouldn't say that. They don't care for us
really. And so the terms are not nearly as attractive when it's your primary house, you
get much less expensive financing, perhaps it's a greater loan to value. Um, so it's
definitely something that you already have to think about out of the gate, you're getting
penalized because of the fact it's investment property and it's gonna be higher.
And so at (···0.8s) other options are going to be even higher than that, if any. And
Freddie loans are about the lowest you can get (···1.6s) so self-employed, they don't
like us. (···0.7s) And I am sure that many of you that are listening to this video (···0.6s)
are realizing that you are self-employed. Hey, why don't they like us? So let me give you
an example. (···0.5s) Let's say that we have a realtor and they are considered selfemployed.
(···0.6s) And let's say that they make a hundred thousand dollars in commissions
(···1.0s) and because they're self-employed, the i r s or the government allows them to
write off business expenses so they can write off their cell phone and their computer
and their mileage and their m l s access and possibly their insurance and all these
different things, right? So let's say they have $30,000 (···0.8s) in expenses (···0.7s)
when their accountant does their taxes, the income that they have to pay tax on is
$70,000, (···0.9s) which is great.
It saves us a lot of money on taxes, right? (···0.5s) Well, the bad news is guess how you
qualify, you qualify on that net income of $70,000. (···1.3s) So it's a good news, bad
news type of scenario. And so students will sometimes say, well, Catherine, I'm selfemployed,
you know, and obviously on paper I don't make that much money. How am I
ever going to qualify for loans? (···0.5s) And my response unfortunately is you're gonna
have to pay taxes, which basically means you're going to have to declare income.
(···0.5s) A lot of people have realized too that they will pay themselves w two income
out of their corporation to make it easier for financing. (···0.9s) So talk to your financing
person, talk to your accountant, possibly even your attorney and see if there's a way
that you can set things up to make it easier for you to qualify. (···0.7s) I already kind of
mentioned, um, primarily with my own personal situation, if at all possible, I want you to
singly finance.
And so if it's a husband and wife, you can again jointly title but singly finance. Now you
can currently get 10 loans (···0.5s) from Fannie and Freddy (···0.8s) and you could get
10 each. (···0.5s) So I would suggest that (···1.0s) Bradley gets loan one, his wife
Renee gets loan two, Bradley gets loan three, Renee gets loan loaned for, you're giving
your credit score a break, you're giving your debt a break.
(···0.6s) Now, if Bradley were to say, well, Catherine, um, I I'm gonna leave my job by
the end of the year, well guess what? We're gonna load Bradley up now because he's
not going to have that W two income that makes it easier to get financed. So we would
load him up first instead. So depending on your situation, and that's one of the, you
know, tough things as it relates to asset protection too. Everybody's situation is different.
And so with financing, everyone's situation is different.
I had a student who I mentored in Colorado Springs, she was in her early fifties. She
has just gotten divorced, they sold a business and she said, I don't ever have to work
again. (···0.7s) She lived in a beautiful home. (···0.5s) She could not, she had an over
800 credit score, she could not get a loan on her primary residence. (···1.2s) And she
had all of these assets, all much of it was liquid (···1.2s) high credit score, (···0.6s) but
they need every piece.
And the piece that she was missing was income. (···0.6s) And even though she had
invested her money, she hadn't gotten a return on her money yet for a long enough time
period to allow her to qualify. (···0.6s) So you can think that you're sitting great, but they
need every piece of the pie. Let's say that they require a seven 20 credit score and you
are at a seven 15 credit score, but you have a lot of, um, money in cash reserves, well
then maybe they can play with that a little bit more, okay?
You know, but they won't exceed, you know, they, they have very hard lines at some
point, but they can be flexible if you are high in one and a little bit low in the other, as
long as it balances itself out. Um, so it's important that you know what some of these
things are going in. (···0.8s) So minimum loan about amount used to be 40 or $50,000.
And (···0.8s) then when they changed the financing rules and lenders are only allowed
to charge x percent, (···0.6s) X percent of a $40,000 loan is not enough money for them
to make.
So many of your lenders now have a minimum of 75 to a hundred thousand dollars and
I hear a hundred thousand dollars more than I hear 75. (···0.6s) Occasionally you'll hear
one that'll do less (···0.6s) but not often. (···1.1s) Minimum credit score, I would say
generally speaking, it's gonna be six 80.
Would you agree with that, Bradley? Do you know from a, I haven't checked it in a
while. I don't know that it's changed, but that's kind of where it used to be for a while that
it was at least six 80. (···1.0s) Six 50 is closer to the lower part than the higher part. Six
80 is closer to having better credit. So they tend to go with the six 80. (···0.8s) Yeah, I
know if, uh, recently just the mortgage broker I most commonly deal with here locally
was talking to him about it and (···0.7s) he said if somebody's in the six 50 range, it's
possible, but they're gonna have to have some other categories be pretty exemplary.
Uh, yeah. That that makes them, you know, okay, so (···1.1s) And it's from the credit
source that they pull. Remember, it doesn't, it's not gonna be necessarily what we're
showing the mortgage broker, it really could vary (···1.1s) number of finance properties.
So I mentioned way back when it was 20, I also just shared that it was 10, it can be 10
each, right? And so I definitely recommend that.
So there for a while it was, um, it was that you could get four loans, number of finance
properties, excuse me, I have a tendency to say loans, but it's finance properties. If you
have your primary residence with a mortgage and then you have a second mortgage on
that house, it's one finance property, okay? So you used to be able to have four finance

properties including your primary house. So that left three (···0.5s) for your investment
business, (···0.8s) you're at three, right? That's how quickly you're gonna get there.
And then you're out of business. That's crazy, right? (···0.5s) So fortunately they finally
went back up to 10. (···0.6s) And so here's where things have changed. (···0.6s) It used
to be that when you were qualifying for, um, your property that you used to have to have
three months worth of payments in reserves. So they would want three months worth of
principal interest, taxes and insurance. And I'm sure none of you would, but they want,
they don't want you to leave a thousand dollars in your bank account in order to close
this deal.
They wanna make sure that if there's hiccups or something along the way that in fact
you have some money left in reserves to be able to do that. Well on investment
property, they generally are going to ask for six months reserves, okay? So if your
mortgage payment is a thousand dollars, they may want you to have $6,000 (···0.9s) in
reserves in your bank account (···1.4s) and on loans five through 10, (···0.9s) they will
likely want you to have six months reserves (···0.7s) for each financed property.
(···0.7s) So let's say that you have nine financed properties (···1.0s) and they are a
thousand dollars a month. So that's (···1.0s) $9,000 times six months is $54,000. And
then if your 10th loan is gonna be a thousand dollars, your now at $60,000 that you
have to have in reserves.
(···1.8s) You can't answer me if we were live, I would tell you not to answer me, but not
everybody has $60,000 sitting in their bank account for reserves. We want our money to
work for us, right? (···0.6s) So that's a big deal. The good news is for some they will
honor, (···0.7s) it's either 60 or 70%. I think the last I heard was 70, or excuse me, 60%,
but it changes. So either 60 or 70% they'll honor of retirement accounts or brokerage
accounts.
So if you have a 4 0 1 K or an i r a or um, you know, an investment account with a
broker, they will honor 60 to 70% of that amount of money. (···0.8s) And (···0.5s) the
good news is if you have that, it's great. You don't have to take it out. They don't, you
know, lean it or anything like that, but it, (···0.6s) they allow that to make up for some of
the amount of money, the reserves that you need. Okay? Now let's say that Bradley has
been (···0.5s) investing like crazy (···1.5s) and so he's short on reserves because he
has over five properties.
It's after four that you need the six months (···0.6s) for each finance property. So let's
say Bradley's on loan number seven, and let's say that he needs $70,000 (···1.2s) in the
bank. (···0.6s) So he calls Catherine and says, Hey Catherine, you know, I'm short on
reserves, you know, my credit's good. Every, the property's great, everything else is
good, except I'm a little short on the reserves.
Can you please loan me money for a little while just until I get the loan and then I'll pay
you back? (···0.5s) Sure. Bradley, 20%. I'm more than happy to lend you as much as
you want. (···1.8s) I'm teasing. Um, so he'll now he'll never call me and asking me for
money, right? But let's say that that's your scenario, the way that you have to set it up
then. And so what's today, Cinco de Mayo, right? So if you were, um, if you were
applying for a loan on May 15th (···0.8s) and (···0.5s) I loaned money to Bradley on
May 5th, (···0.9s) then the bank is going to want to see (···0.6s) his April.
Well, I really kind of set that up wrong. Let's say he's going to get a loan on June 15th,
okay? And I him money today so that he's prepared and his money is in the account.
The lender is gonna ask for May, April and likely March bank statements. What are they
going to see? May 5th that he had this influx of $25,000.
He had some money of his own, he didn't need the full 50 or 70 from me, but he, they
see that this, there was a $25,000 deposit in his bank account. They wanna know where
that came from. (···0.6s) And it used to be because I'm from Miami, I just figured that's
how they caught drug dealers or, you know, smuggling guns or whatever it is that they
were doing illegally. That that was what they were tracking. (···0.7s) And what it really
is, is they want to know where that money came from because did Bradley actually take
out a loan somewhere else?
And that now impacts his debt (···0.6s) so that it's, it wasn't for illegal purposes, but to
be honest with you, now it is for illegal purposes as it relates to money laundering and
all of that. But it's been happening forever and it wasn't for laundry purposes, but now it
is for laundry purposes. So let's say that Bradley knows he's going to be applying for a
loan in June. Well, he wants to get that money from me in February because then he
only has to supply March, April and May bank statements.
And that money will be what we call seasoned (···0.6s) sometimes too. Um, students
may have money that they're bringing in from outside of the country or if they are getting
a loan (···0.7s) even on, I don't know that much about owner-occupied properties and
not especially owner-occupied financing, but my boyfriend gifted his son money to buy
his first house, which was a very common occurrence. And you used to simply write a
letter, which he did, and said that, you know, it was a gift and that his son didn't have to
pay the money back.
Well now, because of this whole laundering issue, my boyfriend had to prove where that
money came from, that he gifted his son. And my boyfriend had nothing to do with the
debt on the house, but he had to prove that the money came from his bank account in
seasoned funds that had been there. So you guys, they're, they're just trying to do
whatever they can. And I'm trying to help you understand, so you don't get caught in
one of these binds and that you're positioning yourself correctly to know how you need
to present yourself.
(···0.6s) One of my nieces, um, was going to be buying a house or at least start looking,
and I was like, let me just, it was like the 30th of January one year, and I was like, let me
just run to the bank and put money in your account so that it's there and then if you do
find a house, she thought it would be in the summer. I said, but if you come across
something sooner, you won't have any issue with having the down payment.
It'll already be there. And so she ended up, um, not even having to use my money, but
I'm sure that it did help her qualify. You know, so just knowing that in advance can really
save you a lot of headache. (···0.8s) So reserves and then also seasoning. Um, rent
credits is gonna take a while. So why don't we cut here and we'll come back and we'll
start with the rent credits. (···2.1s)
(···3.0s) All righty, welcome back. (···0.6s) We are going to talk about rent credit. So
let's say that you are going to buy a duplex, okay? (···0.7s) And you make $50,000
(···0.7s) a year, (···0.7s) you obviously will likely need to put 20 or 25% down. That's
typically what Fannie and Freddie will require. The more loans you have, you may
actually have to put down 30%. Um, but as it relates to that, you, (···0.8s) if you're
buying rental property and you're using your $50,000 (···0.7s) income, (···1.3s) think of
how long you're going to be able to stretch that $50,000 income that you can qualify to
buy more properties.
If you already have a mortgage and then you get a mortgage on a duplex, you likely are
not going to be able to even qualify for the duplex, quite honestly. So what the lender
allows us to do on the subject property that we are buying, they will allow and (···0.7s)
they'll honor 75% of the projected rents, and they'll add that income onto your annual
income.
So let me give you an example. If we're buying a duplex and the rents are a thousand
dollars a month each side, (···0.6s) they're only gonna give you 75%. They're not gonna
give you the full thousand, but 7,750 ti plus 750 is $1,500. So $1,500 times 12 is
$18,000. If you make 15, $50,000, (···5.3s) they'll add that $18,000 to your income.
And now it's easier to qualify (···0.8s) on $68,000 than it is on the 50, correct? (···0.6s)
Now, in that scenario, your rents of a thousand dollars a month times two (···0.5s)
comes out to $2,000 a month. (···1.3s) And let's say that your mortgage payment is
1600, which is $200 a door, right? That's fairly decent.
That's kind of what we teach you to do. (···0.7s) So (···0.6s) the lender, though, is only
giving you credit of 75% of that $2,000 in rents, and that's 1500. So here you have
cashflow of 500, or excuse me, $400 in your pocket, and the lender sees it as though
it's a hundred dollars a month loss (···0.7s) because they're gonna factor in that you
might have property management and make, uh, maintenance issues and vacancy, et
cetera, et cetera. (···0.8s) So here you are making money, but to the lender (···0.8s) for
their qualification purposes, you're losing money.
So you wanna make sure that you understand some of these things upfront, that it only
gets harder to qualify, right? So you have to make means by which (···0.6s) setting
yourself up properly to succeed. So let's use the example again back with Bradley and
his wife Renee. I love saying that Bradley, by the way. Um, so if you, If they were on,
let's say they own their primary residence together and they own a duplex together and
they're both on the mortgage, well, let's say that those total payments come to $4,000 a
month.
(···0.5s) It's not like Renee is on the hook for two and Bradley's on the hook for two.
They're both on the hook for $4,000. So it's kind of effectively as having double debt,
meaning it makes it that much harder to qualify. And so hence Bradley, you know,
guarantees loan one, Renee guarantees loan two, et (···0.5s) cetera, et cetera.
So that's a way to be able to get around that. Um, and again, knowing this upfront, now
if you just refinanced and you both are on your loan, then keep it. I mean, I can't in good
faith tell you to, you know, pay several thousand dollars to refinance to get your name
off of there or off of the credit piece of it. So, but do know that some of these things will
help you in setting yourself up a little bit better for the future. (···1.5s) Once you own that
property, they will look at your income tax records, and that's how they'll determine what
the real income is off of that property, okay?
But on the subject purchase, (···0.7s) they're only going to typically give you credit of
75% and they're going to charge you, um, usually around two, $250 or so for what we
call a rent appraisal. So you guys are used to an appraisal that you get on a property
that determines value. Well, this is determining the value of the rents effectively, and
sometimes the lenders also will want to see a signed lease, (···0.5s) or they will want to
make sure that the security deposit has been deposited into your account already.
(···0.8s) Back in the crazy days, I was, um, not the mortgage broker that I used for four
years. This was before him, another mortgage broker. (···0.6s) And (···1.4s) when I
went to see him to get a loan on this property, (···0.5s) he said, I (···0.6s) need a lease
on this property that shows it's at least 1200 a month, whatever the dollar amount was.
I don't remember (···0.6s) what that meant was for my debt. (···0.8s) In order for that
property to cashflow the lease had to say X amount because they were only gonna give
me 75% credit of that. He did not ask me what rents were. He told me what the rents
needed to be for that property in order for me to qualify. (···0.5s) I don't think things like
that go on nowadays. Do you think they do Bradley? But they sure as heck did in years
past, that was a lot of hanky pinky and literally, you know, like, go create a lease and
show me that it's 1200, you know, for my cousin Brian, whatever.
I mean (···0.7s) that, that was the wild, wild West days. And that's why a lot of people
did end up in trouble. Fortunately, mine were real, but nonetheless, they didn't have to
be, I guess. Um, so rent credits are an issue. They can help you or they cannot. Um, but
obviously you're gonna be not be in a position to finance too many properties if it's just
on your personal income.
And keep in mind, you guys, I always try to use low numbers because I'm not teaching
you math, okay? (···0.6s) Home equity lines of credit. So in the past, you used to be
able to get a home equity line of credit on investment property, which is nice that you
have that money available to you, but you essentially don't have a mortgage payment
unless you are utilizing that. So just in case you don't know, a, (···0.5s) a regular
mortgage on a property is principal interest, taxes and insurance, and that's your
payment every month.
And it can change relative to the amount of, um, if insurance notice, I'm not gonna say
decreases. If insurance increases or your property taxes increase, they can change
your monthly payment. However, on a home equity line of credit, I'll give you an
example. If Bradley owns a house, his primary residence for 200,000(···0.6s) and he
only owes a hundred thousand, there's a hundred thousand dollars in equity. And on
your primary residence, it used to be investment property too, they would allow you
generally 80% (···1.0s) loan to value.
So (···0.6s) if the property was worth 200, they would loan 80% of that, which is 16, uh,
excuse me, 160,000. (···0.6s) Bradley owes a hundred, but he says a hundred
thousand dollars worth of equity, 60,000 of which he can tap into. (···0.8s) And so if
Bradley could get a home equity line of credit on his house, basically they give you a
checkbook, or nowadays they give you a credit card, but they give you that and you
have access to it.
And so you could write a check to the roofer, you could write a check to the guy who
does the siding, right? You could write a check to each of your contractors that's doing
the work, whatever it is that you need, even for the money down on a property if you're
getting it financed. And so whatever check you write your interest, only monthly
payment is charged according to what your balance is.
(···0.5s) So if you write a roof for a check for a roof for 15,000, and then the siding is
another 10,000, you have 60,000 total, you've only used 25. (···0.5s) So your interest
only payment on that 25 that you used is gonna be a very low monthly payment. And
the reason oftentimes that people will go with a home equity line of credit is because the
closing costs are zero to less than $500. (···0.7s) Sometimes they make you pay for an
appraisal and that's it.
(···1.5s) Most of the time you don't have to pay for anything. However, (···1.5s) the rate
is not locked. And so you guys hear all the time that the Federal Reserve is meeting and
they're talking about prime rate. Well, HELOCs, home equity lines of credit are generally
attached to Prime. So as the interest rate increases, so does your home equity line of
credit. So you don't wanna be caught (···0.6s) knowing that rates can go up. There's
usually a maximum that they can increase to, I would say probably 10, do you think?
Or excuse me, 12 is what I was thinking would be a Max Bradley kind of agrees. Um,
some could be higher than that. I'll tell you what they used to not do. They used to not
have a minimum. (···0.9s) And then because they never anticipated that rates would go
that low, well now many of them have a minimum rate of four or 5%, but they used to
not. (···0.7s) My, um, brother speaking of financing (···0.8s) has a house and (···0.5s)
his wife, he listens.
So his wife financed the house and he has investment property that he's financed, but
her score was over 800. They got a 15 year mortgage. (···0.5s) And I don't know if their
loan to value was like 60 or 65%, it was more than 50, but it wasn't 70. His interest rate
was 1.99%. (···0.7s) And if he hadn't proven it to me, I wouldn't believe it. I think he
literally caught it on the day that that was the lowest rate that it's been in however many,
many, many, many, many, many years.
(···0.6s) And so rates are generally very good. Even if we talk about them going up,
they're still really good rates. Um, we've, we've gotten so accustomed to low rates
though that, you know, if somebody wants to (···0.5s) give you money for 5% and you're
like, I'm used to paying four, I don't wanna pay five, it's a percent for goodness sakes,
right? And it's a business expense, so relatively speaking, they're still very, very low.
Um, so HELOCs can have a very good place, but understand that that money, that
interest rate is not locked. (···0.6s) If Bradley has the equity in that property, so he owes
a hundred and it's worth 200, he could refinance the whole amount (···0.7s) and then
that rate would be locked in. So he could have $160,000 (···1.1s) mortgage and he
would immediately start paying (···0.8s) principal interest, taxes and insurance on that
mortgage payment. But he also would have thousands and thousands of dollars worth
of closing costs.
So you kind of have to decide what's best for you. A lot of people will use their home
equity line of credit for investing. I did. (···0.6s) So, you know, I told you that I refinanced
my house and then went and played Monopoly, but (···0.9s) after that is my value
increased in my property. I also got a home equity line of credit on it. And so it's very
inexpensive money, it's very convenient. And you know, with that $60,000, if Bradley
has available on his heloc, once he pays the contractors and then he flips that house or
he takes out a more permanent loan, then he can pay that line back down and now we
have $60,000 to use again.
So it's a very inexpensive, um, opportunity for availability of money. So you could almost
say that that's not your money. You're, if you were to say, you know, it's not coming out
of your savings account and if you just are paying currently four or 5% interest on that,
instead of paying double those rates with hard money, (···0.5s) it's the availability of
having that cash, okay?
It's not necessarily that you have it, it could be Bradley's Cash, it could be Bank of Mom,
it could be your heloc, a home, uh, hard money lender, whatever it is. But it's the
availability of that cash. And that's why we use the word cash, not subject to financing.
(···0.8s) So just what, like we talked about, the funds in Bradley's bank account need to
be seasoned.
(···2.4s) We also relate to (···0.9s) being able to take out a mortgage (···0.5s) on a
property based on its after repair value. (···0.7s) And so if I buy a house with my home
equity line of credit, fix it up when I wanna take out a mortgage, the lender will say, you
must own that property for six or 12 months before we'll lend at the after repair value.
So if you get a great deal and the house is a mess (···0.6s) and you do a great rehab
job and you've increased that value tremendously, the lender does not want to lend on
the after repair value until that property has been seasoned. That is the word for six or
12 months. (···0.9s) Back in the day when, you know, there were crazy loans
everywhere, you could literally buy a property one day and take out a loan the next day
at whatever it appraised for.
(···0.8s) Problem was, some people might have been paying that appraiser to appraise
it at a higher dollar amount. And that's where some of that fraud came into. I promise I
never paid more than my fee. I never even bought my appraiser lunch. And I would
even talk to 'em sometimes on the phone. You know, if I was looking at a property, I
would just wanna confirm that the value was gonna be what I thought. Um, so things
have tightened up and basically what they're trying to do from a financing perspective is
they're trying to put some stop gaps in there so they don't want the wild, wild west to
ever happen again.
You know, and one of the things that they had was they had what was called a stated
income loan. (···0.6s) Nowadays, some lenders actually have that, but they're calling it
rental income or they're calling it, um, in, uh, what is it, real estate income or something
like that. They're not using the word stated income because basically in the past you
could state whatever your income was.
So if you were self-employed and you made $200,000 (···0.9s) a year, but you only paid
tax on 50,000, you could still say and state that you made 200,000. The problem was
you had people working at McDonald's who were saying that they were making $80,000
a year. People were stating what their income was and so they, they got things that they
couldn't really afford based on their real income back in the day. Two, um, Bradley, you
might not even know this, but there might be others who are, um, reviewing the video.
I was what was referred to as a CVA borrower, which was SS I V a, stated Income
Verified Assets. They're also also used to be a loan, which still exists. It went away for a
while, but you know, periodically, I mean things are always gonna be changing in the
industry lending industry, but it was called a no doc loan. And so basically you didn't
provide any proof that you had money or that you had income or anything. No
documentation was required.
(···0.6s) And again, your rates are going to be significantly higher, but you know,
(···0.9s) after the crash they tightened up and no money was available, right? I told you
back then it was four loans. So (···0.7s) over time, you're gonna see things get loose,
you're gonna see them tighten back up and it's kind of, you know, economy related and
you know, the market cycle related and you just have to keep up on kind of what it is.
And if you start asking other students you know, about what their mortgage broker will
do or their lender, the reason it's all those different factors is because (···0.5s) as I
mentioned, the different lenders can make their own rules within the parameters that
Fannie and Freddy set.
Okay? (···0.8s) And so now we're going to get into community banks. You guys hear a
lot about community banks and that we recommend that you go that route, (···2.7s) but
these are go lis more likely to be your lower priced loans here for the, um, Fannie and
Freddie if you qualify.
And it makes sense. (···1.8s) So now we're gonna get into community banks. When I
say community banks, don't Google it. (···0.8s) The last time I Googled community
bank, whatever, city and state I was in, bank of America was the first one that came up.
And so we all know that Bank of America is not a community bank. So Google isn't
always perfect, right?
Be careful what you read or see or find on the computer. It doesn't mean that it's gospel.
(···1.0s) So there is a website called iba.org. I don't know what the, I is probably
international or whatever, but it's basically community bank association. And so that's
where you wanna look at the community banks, (···0.6s) and they are, what they will
lend on is called portfolio loans. So basically they're going to keep it within their
portfolio. When you are asking at the community bank, you are generally going to be
dealing on the commercial side and often with the vice president of commercial lending,
although I have met with many bank presidents, not just the vice president, but (···0.7s)
they on the residential mortgage side may have Fanny and Freddy products.
So make sure that they know this is for your business, which is the commercial division,
the commercial side of the bank, okay? And so, not that they're gonna go crazy writing
loans, but because they hold them within their portfolio and they're not selling them from
bank A to bank B to bank C and what have you, they have a little bit more leeway as to
what they can, um, what they can approve, okay?
They're not gonna go crazy, trust me. But there is a little bit of flexibility relative to your
relationship at the bank (···0.6s) and the relationship isn't good morning, Bradley.
(···0.9s) Your relationship is your monetary relationship.
(···0.6s) So (···0.9s) I (···0.5s) have a community bank (···0.5s) that is on the other side
of town. It's somewhere I never go, and (···0.8s) they have a couple of branches, but it's
nothing that's very close to me. However, all my money, not all, most of my money
comes in through there. (···0.8s) And then I (···0.7s) use a big bank (···1.3s) for most of
my transactions because it's more convenient for me to go to that bank if I need a
notary or if I need a deposit, whatever it is, if I need to deposit cash.
So I usually go to the big bank at the big bank, they know who I am, (···0.5s) and the
little bank doesn't know me from Adam. If I go there, it might be a night deposit or
possibly drive through, but the big community or the bigger big bank knows me. (···0.6s)
And so one time I was outta town (···0.8s) and they, I called my big bank because I was
buying a property and they wanted to move up the closing.
And I was outta town. It was a cash sale, so it didn't matter to me, you know, it wasn't
like I had to change financing or anything. The title work was done. So I contacted my
big bank and I (···0.6s) asked if they could do a wire transfer. (···0.6s) And they said, I'm
sorry, we require your wet signature. And I said, Wayne, you recognize my voice. You
know, it's me, I'm sorry, Ms. Butler. And I've asked him 50 times not to call him Ms.
Butler, I didn't have gray hair then. So I didn't warrant them, Ms. Butler, but he, they
couldn't do it.
That was the big bank's rule. (···0.9s) So at the little bank I called, (···0.6s) they don't
know me from Adam, (···0.8s) and (···0.5s) I asked if they could do it, of course we can.
And they did it. Boom. Didn't even need the signature notarized, I guess they looked at
my signature card, made it as easy as it could possibly be, (···0.8s) and most of my
money, as I said, funnels through that bank. So they look at my banking relationship
with them (···0.8s) and the bank's money.
How do banks make money, right? They lend money. How much money they can lend
is based on deposits. So all they want is for your money to funnel through them. They
don't care how long it stays there, they get credit for those deposits. (···0.7s) And I
generally only keep a lot of money in one account there, and then periodically I'll just
write a check and then put it to the bigger bank. But (···0.6s) I've written a check from
the wrong account before. And even though my big bank knows me, I bet you they'd
bounce that on me.
My community bank will call me. We know that you meant to write it from this account,
so we just need your verbal authorization to transfer the funds for you. I mean, the, the
level of service that they do is completely different. And that flexibility, you know,
(···0.7s) for the lender at that bank to know me by name, by site, and by voice and not
be able to approve my signature. I mean, it's just crazy, you know? So we encourage
you to go to the community banks whenever possible and start developing that
relationship.
(···1.8s) When I start interviewing a community bank, the question, first question I ask
is, so (···0.8s) Bradley, what's the bank's appetite (···0.6s) for real estate loans?
(···0.9s) And if he says, oh, Catherine, well, (···0.8s) you know, we're getting a little bit
nervous about the market right now, so it's not exactly what we're looking for. (···1.7s)
End of conversation, don't get up and walk out. But that's what I'd like to do because I
know that we're not going to get any of the answers that we're looking for, right?
If they say, oh, those are the type of loans we're looking for, then we're gonna have
much more favorable terms, right? So ask what their appetite is. And so again, I'm just
gonna use little numbers, but let's say that the bank has earmarked a million dollars in
loans for real estate and they're at 800,000. Well, they only have a little bit left. They're
not, they're not anxious to lend that much as it relates to real estate because they're
already almost at their max of what they've allocated for the real estate arena.
Okay? So ask what, and I literally use that word, what's the bank's appetite for real
estate loans? And these banks generally will like cashflow property versus rehabbing.
(···0.7s) So to them, (···0.5s) and sometimes to us, (···0.7s) rehabbing is a bit more
speculative. There's no guarantee, right? It could take longer, it could cost more. The
market could change. You know, we put safeguards in place.
However, (···1.1s) when we're looking at cash flowing property, the bank knows they
can work those numbers. Even when I'm analyzing a deal, a cash flow property is
sometimes easier because I know what the rents are, I know what the market is, I know
how to organize things. And so what the community banks like more so is the cashflow
properties. Because what they basically do is they run their numbers (···0.7s) and they
will often when they're running their numbers, include, um, property management in.
And if you say, oh, no, no, I'm gonna manage it myself, they'll say, yeah, but if we have
to foreclose, we're gonna hire a proper manager and we don't want that money out of
pocket. (···0.7s) So they make sure that by their standards, they don't do it standard,
like the 75%, they have something called debt service coverage ratio, um, which is a
little bit more complex. But if you, if, and when you get to the community banks, they'll
explain it to you. They usually, when you're talking about a specific property, it's a little
bit easier that way.
(···1.4s) So it's not exactly the 75%, but they do obviously have standards (···0.6s) that
they're evaluating that cash flowing property on. Okay? So not just if it cash flows, if it
cash flows by their standards, right? So (···1.2s) more and more banks, I haven't been
with many banks in the past year because of covid, but (···0.7s)before that, more and
more banks were lending on rehab properties than ever before.
(···0.6s) Community banks by far and wide (···0.9s) were way more cashflow oriented
than rehab oriented. However, with the markets up and more and more people flipping
and more and more demand, more and more community banks were lending on rehab
money than ever before. If that's changed yet, I don't know, (···1.1s) they typically don't
have a minimum loan amount. So, you know, if you are maybe in Tennessee or if you're
in a less expensive area (···0.6s) and your loan, so not, not just your property value, but
if your loan is gonna be under 75,000 or a hundred thousand, you might have to go the
community bank route.
Okay? So they typically don't have a minimum loan amount and their, their job is kind of
to service the community. For instance, my, um, community bank that I deal with, when
the P p P loans came out, paycheck protection program, or I think is what it was called,
(···0.6s) they, you didn't have to be a customer of the bank.
They, for the community were willing to process their loans, those p p p loans for even
non-customers because they look at themselves as doing well for the community. I was
surprised by that, but I wouldn't have been surprised if my big bank wouldn't have done
it. Um, the loan to value is generally going to be the same. Um, they'll make you put
down 20, 25 or 30% generally speaking. (···0.9s) I had a (···0.9s) student, um, one of
my most successful students that I've mentored, (···0.6s) and the only student I've ever
mentored on site, he was in Connecticut (···0.7s) on site twice.

And so he had two live mentorships with me. And the second time he asked me to
mentor him, I (···0.8s) really didn't want to, (···0.7s) and I (···1.4s) tried to convince him
that he should have another mentor, that I had already mentored him once, (···0.5s) that
he could now learn something new and different and perhaps better from another
mentor.
He already knows what I'm gonna teach him. (···0.6s) Well, (···1.1s) it got to the point
where, I mean, we weren't yelling or screaming by any means, but if I per, if I pushed
any further, it was gonna be disrespectful. And so I literally got on the plane and I was
like, suck it up buttercup. And basically I was saying, if he doesn't have a good
experience, obviously I'm gonna do my best. But if he doesn't have a good experience,
I'll just decline pay and then they can send another mentor that hopefully will, um, help
him more than I could. So that was the attitude I had, Catherine, it's gonna be a growing
experience, I'd never done it before.
(···0.6s) And lo and behold, he was just as happy at the end of the mentorship as he
was from his first. And one of the big things that we did together, he was self-employed.
And not only was he self-employed, he was in a cash business (···0.8s) and was selfemployed.
So in addition to the expenses, perhaps all of that cash might not have made
it to make him more attractive to banks. Okay?
And so his big issue was financing. The further you get into all of this, you're going to
see it is financing. And so we happen to make a fantastic, um, contact at a community
bank that he still uses to this day. He keeps in contact with me, I'm happy to report. And
what they allow him to do is (···1.3s) to buy a property (···0.9s) and use private money
for the down payment.
(···0.5s) He doesn't have to say where that money came from. So as long as he has the
down payment and closing cost, he and his property cash flows, he'll qualify for that
loan without having his own 20, 25 or 30% down. (···0.7s) And the type of business that
he's in, he deals with a lot of clients that have money. (···0.8s) And as you start thinking
about, well, how could you know, who could I maybe ask for money? When you get to
that point, think about (···1.5s) who makes money.
(···1.0s) They don't always know what to do with it. And oftentimes people are
interested in real estate. I have to be careful, you know, when I'm on a plane, I don't
wanna sit to the sit next to the person or talk to next to the person who's sitting next to
me because I talk for a living, right? My voice is already going. And so I don't wanna be
talking too much about real estate all the time. I sometimes need a break. But you will
see people's ears perk up when you start talking about real estate because it's often
something that they're interested in or they wanna do.
So (···0.6s) people don't know how to do it and they may wanna be involved. And a way
of involving them is that they can lend you money. So community banks may not even
require that it be your money down (···0.6s) as long as the property cash flows. So
something definitely to think about. Why don't we stop there, Bradley, and then we'll
come back and continue on with a number of loans. (···2.3s)
(···2.2s) And we are back with financing at community banks. (···0.6s) So how many
loans do you think that a lender, a community bank lender will lend to you if we know
that it is 10 as a maximum? With Fannie and Freddie, I'm happy to report that
community banks are smarter Rather than having a number of loans, they have a
lending limit, which is much smarter. (···0.7s) Vandy and Freddy could let you have 10,
$200,000 loans or 10, $500,000 loans. So (···4.2s) it makes much more sense to have
a lending limit and you'll have plenty of time or plenty of opportunity for that lending limit
because it's usually like four, 6 million, something along those lines.
It'll take quite a while. And then, you know, they, they'll also sometimes tell you what
they can approve without it having to go up the food chain. So they'll have a certain
lending authority and then also they'll talk about the exposure, the maximum exposure
that the bank wants to have.
So it's a lending limit rather than a number of loans. (···0.9s) Now, community banks
have adjustable rate mortgages. (···0.6s) And so basically if you compare a community
bank to one of the big banks, they can look 30 years in the future, right? But community
banks are smaller and they can't look as far into the future and they can't commit their
money. They don't have the same backing as some of these larger banks. So they will
typically have an adjustable rate mortgage and they'll generally lock it in for 1, 3, 5, 7,
(···1.9s) maybe 10 years.
I would say five is the most common. (···0.6s) And then what'll happen is it'll balloon,
meaning it comes due, (···0.8s) typically they are going to want you or (···0.6s) they're
gonna want to refinance you, but at a different rate. So that's kind of the balloon. Either
they'll refinance you (···0.6s) at a different rate and or you can sell the property,
whatever the circumstances are. But generally speaking, they want to renew, but just at
an appropriate interest rate that may or may not have gone up.
Okay? (···0.8s) And they also, and the interest rate tends to be a little bit higher than
Fannie and Freddie by the way. (···1.0s) And they will amortize for 20 to 25 years. So
Fannie and Freddie, if you recall, was a 30 year amortization, meaning it's a 30 year
loan and your payments are based on a 30 year payback. If you have a 20 year
payback, then that's going to obviously be a more expensive monthly payment, right?
So if the interest rate's a little bit higher, a shorter amortization period, your payment's
going to be a little higher. And keep in mind, by their standards, that property still has to
cash flow. (···0.7s) And so I've interviewed hundreds of community banks over the
years, and one time I was in Illinois, and I remember this meeting because I asked her
what the amortization period was and she said 10. And (···1.3s) I said, 10 What?
I mean it couldn't be 10 years. How do we have a mortgage payment that's amortized
for 10 years? I mean, that would've been ridiculous. Well, maybe we could work with
you on that. I mean, she was quick based on my reaction to be able to recover from
that. But (···0.6s) so even though you have to refinance in the five years or reset the
rate, it's not as though your payment is based on the five years. It's amortized for the 20
or 25. Okay, (···0.7s) I told you that they don't necessarily give you credit for the rent,
they take that into a factor, but they are basing it on a, on their calculation as I
mentioned, which is typically D S C, they call it.
So debt service coverage ratio, which is, you know, each bank, it's fairly similar
sometimes, like I said, they'll add in property management, which makes it even that
much harder for it to cash flow. Okay? (···0.7s) No seasoning. So if you want to
refinance based on the after repair value of that property, they typically won't have a
seasoning period.
They won't make you wait six months or 12 months. It may only be a couple months or it
may not be anything lengthy at all. Okay? (···0.9s) So they may not have a seasoning
requirement or at least they have more flexibility. (···1.7s) This puzzles me. (···0.7s) So
as it relates to having reserves, you don't have to have a specific amount of reserves
(···0.8s) as it relates to these community banks. But (···0.9s) if they want, you know,
they wanna see that you have some money, you know, whether it be here or there,
wherever, they don't honor your retirement funds.
If you have half a million dollars in an investment account or a retirement fund or what
have you, they don't, you don't even have to tell 'em about it because it makes no
difference to them whatsoever. And I always say, you know, (···1.2s) why is that, you
know, Fannie and Freddie will honor those funds. And they said we can't touch it
anyway. And I said, well, neither can Fannie and Freddie, but Fannie and Freddie eyes
it as though it is one of those factors that determines your credit worthiness.
But um, the community banks don't give it any credence at all. (···0.9s) No, excuse me.
And L L C. Yay. Finally, we can take title in the name of our L L C, but it's still our
personal credit. (···0.6s) So they'll let you put it in a trust, you can title it any way you
want. (···0.5s) I had a, um, an interview with a mortgage broker, not a community bank
one time, and he's, it's the only time I've ever heard. But because it was me, I was kind
of asking about my situation (···0.5s) and what I was looking for was to get a line of
credit on the equity with all of my properties.
(···0.6s) And this was probably close to peak or shortly on we were rising to peak.
(···0.6s) And um, I just wanted a line of credit on the equity. I didn't wanna refinance
everything and I was dealing with the vice president of community lending and I had to
transfer all of my banking over to them, which to me is almost like doing my income tax.
You can imagine how many vendors I have and everything.
And then I said, well, you know, can you tell me if you'll give me, you know, a million, 2
million? Like can you give me some kind of ballpark what you would give me? Nope.
You have to put your portfolio together, bring all of your banking here and then I'll be
able to present it. Well, I ended up not doing that fortunately, but that lender told me that
they will check their records annually to make sure that properties are still titled in
whoever got the loan. So how I mentioned if you're taking title and another name and
putting it into another name, (···0.6s) they would check the records and they wouldn't
like that.
But I don't think many other lenders do that. In his case too, with this particular bank, it
was a one year balloon. (···1.2s) And I'm here to tell you that (···0.6s) by the following
year that (···0.6s) my balloon would've been up, (···0.5s) I lost seven figures in real
estate in less than 12 months relative to my portfolio after the crash. So if that note had
come due, they would likely not have wanted to renew and (···1.0s) excuse me.
And if I had that line of credit, I likely would've been using it. So I have shared with you, I
believe everything happens for a reason and that wasn't a good fit for me. You know,
most of your loans are going to be more like a five year balloon (···1.2s) personally
guarantee. As I mentioned eos, I do ask a community bank whether or not they have
eos because you're going to have a much easier time getting to the right person to talk
about the res.
As opposed to calling one of the big national lenders. Oftentimes whoever you're talking
to, because they are an officer at the bank, they should know what's happening in the
bank, especially on the commercial side. They should know if there are any types of
foreclosures. And what I normally will have them say that it is, is that they'll have like a
spec home. So a developer built a house and he hasn't been able to sell it, (···0.5s) or it
might be like a developer built a strip center and they're having trouble getting tenants in
it.
So it's usually not something that meets our criteria, but usually the officer at the bank
will know the res that they have on the books. One of my students, he was in Wisconsin
(···0.6s) and he owned a landscape company, which is a fancy name for his company,
which was Lawn mowing. (···0.5s) So it wasn't exactly a landscape company, (···1.3s)
very young, but this small community bank in Wisconsin that knew his family, (···0.8s)
he was able to work a deal with this community bank that he got all of their ros, (···0.7s)
they came to him at a hundred percent financing.
He didn't have to put money, any money into them, and that's how he was able to
propel his business. But that was because of his family's relationship with the bank. It
wasn't really even his. (···0.9s) And don't be discouraged if you go to a community bank
and you ask them, what's the bank's appetite for real estate loans?
If they're not (···0.7s) looking to do that type of thing, go to another bank. There are lots
of community bank options and not everyone is going to be the right suit for you. And
just like I said, that one that had a one year balloon that wasn't the right fit for me.
(···0.5s) I mentored other students in Oregon and we um, she probably qualified for
food stamps on paper. She was self-employed, her daughter was in college and I was
mentoring the two of them.
We went to this small community bank and this woman was a pit bull and she had her
assistant with her in the meeting, five women, the worst meeting I've ever had in my life
with a, um, lender. (···0.6s) And we went in and my student knows that her, you know,
because she's self-employed, her income is tough for her to qualify. I said, don't worry,
I'll take care of everything. People are often nervous about the lenders, I'll take care of
everything. (···0.8s) Nicer. Uh, words have not been better spoken.
So the vice president of community, um, lending leans forward and says to my student,
like, forward directly to her. What exactly are you trying to accomplish here? Well, I
couldn't chime in because I would've taken all respect away from my student. So she
fumbled an answer and then I took control of that meeting. But it was the worst meeting
I'd ever had. And fortunately we had two community bank meetings. The second, um,
one that we went to was this older gentleman who had moved up from California
(···0.5s) and we sit down, we're in his office instead of this big round table, we're in his
office right next to him and he says, so ladies, how much money can I lend you today?
And the meeting ended just as well as it started (···0.7s) the way that he ended the
meeting. He said, well, I love what you ladies are doing here. Do you know any other
investors who are looking to do that? Because that's where we're looking to put our
money. (···0.7s) So you can have the worst meeting ever, (···0.7s) but 2, 3, 4, 5 banks
later, you may find that you find a better fit and that's the lender for you.
So no, doesn't mean no forever. It means no, not right now. Okay? But you can also go
back to that bank at a later date if and when their situation or your situation changes.
Okay? And then the last one is cross collateralization. And what lenders will sometimes
do, again, the community banks, they will, let's say Bradley has a property (···0.7s)
that's worth a hundred thousand dollars and he doesn't have a mortgage on it (···0.7s)
and he wants to buy another a hundred thousand dollars property (···0.9s) and he
doesn't have $20,000 available to put down on this other property.
Well, rather than refinancing this property and it costing him thousands of dollars to get
that 20,000, a lender will likely allow him, they'll lien this first property that's free and
clear (···0.5s) and they'll allow him to use that basically as a down payment to secure
his next purchase. Sometimes they'll also let you use that first property more than once
as down payment money towards the purchase of additional properties.
So it's called cross collateralization. You're using the collateral from one property
towards the purchase of another property. Okay? (···0.7s) Community banks, (···0.9s)
what do we have next? Is it soft money? Oh no, it's hard money. (···1.5s) What is soft
money? That's Bank of Mom, right? That's somebody that you know. So (···1.5s) hard
money.
Well, well I will, I will throw in that, you know, whenever PIP found out and first learned
about hard money, he thought it was 'cause it was hard to get. The terms are hard.
Leave it to pip, right? (···1.4s) Sometimes hard money can be easier to get. (···0.6s)
Okay? So where can you find hard money lenders? You can Google it, which makes me
very, very nervous, right? (···0.6s) And you can google it with your city. You know, I'm
very nervous about finding people online.
So I prefer local hard money. And I'll tell you, um, two ways in particular, but I'll also give
you a third, which is online. So my favorite way to find hard money lenders is through
your real estate investor group. (···0.6s) And so when you are looking through the riaa
or you attend the riaa, even on their website, sometimes they'll have vendors or
sponsors or recommendations or even members. And if anybody is a hard money
lender, that's who I would approach first because they're dealing with investors, they're
local to that area.
There are some national lenders and you'll learn about those, um, sometimes through
the rhe as well. (···0.7s) But I prefer a local person if at all possible. (···0.6s) The
second one is that if you have a true investor friendly mortgage broker, they will likely
know where they can get hard money, okay? So they look at it, they're gonna do one of
two ways. So let's say that Bradley is the hard money lender that the mortgage broker
has, you know, in his back pocket. And Bradley's terms are (···0.6s) two points, which is
2% and ten two percent of the loan.
And the interest rate is 10. So 2%, um, points, two points and 10% interest. Well, your
mortgage broker tells you that they have access to hard money (···0.5s) and that the
rates are 4%, four points, and it's going to be 14%. So they're making the spread, okay?
That's one reason that a mortgage broker might have access to hard money.
(···0.5s) Or if, let's say you're going to, (···0.6s) you buy a property that needs a lot of
work and then you're gonna hold it as a rental, well, it's in the mortgage broker's best
interest to help you get money to be able to finance that duplex to get it fixed up. And
then once it's fixed up, he can get the long-term loan on that. Okay? So he'll get the end
loan as we call it. So sometimes mortgage brokers will be involved with hard money for
that reason as well. Okay?
So that's my number two. And then online, there's a website called Scottsman, C H C
(···1.0s) S C O T S, man Scotsman Guide. (···0.5s) And (···0.7s) I've never used them. I
do think they're a more reliable source than just Googling it, but I would be a little bit
careful. I would do it in that, well, one and two are almost tied, although I, I would have
to say re's would be a stronger one. And then, so that's one A. One B would be, um,
investor friendly mortgage brokers, and then shoot for Scotsman's guide.
Okay? So that's where you can find 'em. I do prefer them local, even though there are
national lenders (···0.6s) now, they are typically going to lend 60 to 70%. Okay? The
question is, are they going to lend on after repair value or are they going to lend on
purchase price? (···0.7s) So years ago, the whole premise of hard money was that it's
asset, best (···0.6s) asset based lending. They didn't care about you, they cared about
the asset.
So if you had filed bankruptcy, if you had a terrible credit score, if you were
unemployed, didn't matter about you, it was all about the asset. Well, what happened
after the crash was hard money lenders got burned because many investors didn't have
any skin in the game. So they were quick to walk. (···0.6s) So now instead of (···0.5s)
basing the loan off the after repair value, they may do that, but if they do, they still want
you to have some money out of pocket.
They may lend on purchase price, which means if they're lending 60 or 70%, that's a lot
out of your pocket, but you might not have any other option because of the fact of the
condition of the property. A community bank might not lend, certainly a Fannie and
Freddie bank is not going to lend, okay? (···1.1s) You might not have any other
resource but to go that route. But the key point there is do they lend on after repair
value, meaning what it will be worth or your cheap, um, purchase price.
Sometimes if they're lending on purchase price and even sometimes a R v, they'll lend,
um, and give you some money as it relates to repairs, okay? (···1.2s) They generally
are going to charge you a fee, (···0.6s) and it's a percentage. So it's called points. And
it's generally two to five points, and eight point is 1% of the loan. So if it's a hundred
thousand dollars loan, (···0.5s) two points, it's gonna cost you $2,000, okay? They're
gonna give you 98,000 and you pay back a hundred.
(···0.9s) The interest rate, I've only seen it 7.99 once (···1.0s) recently. (···0.6s) And um,
prior to that, 8.99 was the lowest I'd seen. And lately the highest I've seen is 12.
(···0.5s) So that's been the spread (···1.0s) right after the crash. (···0.9s) Hard money
lenders could not be found to save your life. They vaped, they vaporized. And so the
better opportunities that were in the market, the stronger real estate was in the market,
there were more and more hard money lenders coming back.
(···0.5s) And it's usually for short term properties, okay? Short term loans, they wanna
turn their money, okay? They may have a, (···0.9s) let's say they're charging you 10%
interest. Do they have money sitting in the bank not making anything? They likely have
a line of credit. And so maybe they have an equity line on their house at 4% and now
they're making the spread of six.
But if they're charging you three points, they wanna turn that money so that they can get
three points off of the next person. Okay? So that's typically how they make their
money. It may be spread on the interest and then on the points, and it's generally going
to be six or 12 months, it used to be three months, but when lenders changed and they
wouldn't get, um, they wouldn't lend on the after repair value until that property had
been owned or seasoned for six or 12 months.
Hard money lenders had to change their terms as well. So that's kind of why they went
to the six or 12 month is so that if you planned on flipping and couldn't flip, well then the
six month time period, you could then get a real longer term loan. (···1.0s) Now again, it
used to all be based on the house, but some hard money lenders now will make you
pre-qualify. (···0.9s) And it's not necessarily that they make you pre-qualify to get the
hard money loan.
(···0.7s) What they are thinking of is if (···0.7s) this flip doesn't go through, (···0.6s) they
want their money back, you better be in a position to be able to get a longer term loan.
(···0.6s) So they may make you pre-qualify, like I said, not for their loan, but to be able
to pay back their loan if you need to get another one. So some lenders are making you
get pre-approved (···0.7s) and then they'll give you a proof of funds letter. Um, I, I kind
of say that, you know, I don't really think they're worth the paper that they're written on,
but nonetheless, sometimes it is required, especially if you're buying a property that's
listed, you know, somebody may require, if you're saying that you're paying cash, again,
cash, (···3.1s) but they'll provide you with a proof of funds.
(···0.6s) And another reason to use it, I told you about the condition of the house, you
know, it wouldn't qual qualify for other type of lending, but also you can close quickly. So
if you need, let's say that Bradley and I are competing on a property and maybe mine's
subject to financing, and he instead says, no, I'll pay cash and I can close in 10 days
(···0.6s) sold to Bradley.
Okay? So moving quickly can give an advantage as well. And so (···0.8s) when you get
a loan from them, it's not the same lengthy process like other types of financing, they
can move a lot quicker. Sometimes it's a company, sometimes it's Fred's, you know,
hard money kind of thing, um, where it's just one person. But you know, some of these
nationwide companies do, um, do take a little bit longer and they have a lot more people
on their team, obviously.
(···1.5s) So let's say that (···0.8s) you say, gosh, Catherine (···0.6s) points and interest
rate and (···0.6s) you know, if I still have to put money down and qualify, well, you might
have to find a lender lender that meets your criteria. But if you say, I like, I like the
HELOC version better, (···0.7s) I wanna go the heloc, that's okay if you can get it. But if
your only option is hard money, don't be saying to yourself, forget it, I'm not gonna pay
that (···0.9s) you're, what is it?
It's cutting off your nose despite your face because that's going to hurt you. (···0.6s)
What if I want to start schmoozing with my neighbors to start, you know, gearing them
up to potentially lend me private money? (···0.9s) Well, if I've used hard money to get
experience under my belt, guess what? I'm going to have a better opportunity to
convince them to lend me money because I do have the experience because I used
hard money.
So if that's your only option, some people that have the money don't wanna use their
own money. So they may insist on using hard money and if that's the case, that's okay.
Okay? (···0.5s) So it has a time and place. Do understand that it's generally going to be
short-term for rehabs, whether you're flipping or even if you're holding the property, that
you'll get a longer term loan after the fact. Okay? (···0.8s) Then we have some
miscellaneous type with wholesaling.
Some of you might be wholesaling (···0.7s) and they have something called
transactional funding. Sometimes it's called interim funding. So wholesaling is basically
you put a property under contract (···0.5s) and you sell that contract to Bradley by way
of assignment for a fee, okay? That's called an assignment fee. (···1.1s) Another
opportunity. So let's say I call Bradley and I say, Bradley, I have this house for a
hundred thousand dollars. You know, it's in that part of town that you like, um, needs
paint inside and out, but the, you know, the roof is good, it is gonna need flooring, but
otherwise everything else is in good shape.
So (···0.6s) I know you already have properties in that area. I have an under contract for
a hundred and I'm looking to get another five. So Bradley knows that he's, he would see
the contract. So he knows that I have it under contract for a hundred and I'm asking for
a fee of 105,000. He says, okay, I'm interested, I'll go take a look at it, Catherine.
(···0.6s) Now what if instead I call Bradley and I say, Hey Bradley, I have this house.
Um, you know, it's a three bedroom, two bath. I know you already have couple
properties in that area and this is a lender who's really moti, excuse me, a homeowner
who's really motivated (···0.6s) and I have an under contract. I'm looking to get one 50
for it. (···0.9s) Is, will that work for you? Is that in your price range? Well, yeah, I, I've
paid, you know, more than that actually. So I'm definitely interested in that property.
Catherine, (···0.7s) he'll go take a look at it. (···0.6s) That's the same property that I
have under contract for a hundred.
But if I said to Bradley, I have this property under contract for a hundred and I'm looking
to get a $50,000 assignment fee, he's gonna say, are you kidding me, Catherine? No.
(···0.9s) So when you can make more money (···0.7s) than what an investor is typically
willing to pay you a fee for, it (···0.6s) necessitates a double closing. (···0.6s) And so I
would have to come in and buy that property for a hundred thousand dollars and then
turn around and resell it to Bradley.
(···0.7s) And so that needs to be what's called a wet or funded close, meaning that the
money needs to be there. (···0.6s) So years ago we used to have Bradley come in and
buy it at 150 and then I would use that money to buy it at a hundred. But then when they
recorded the transactions (···0.6s) at the county, they would record that I bought it for a
hundred and then resold it to Bradley for one 50. But nowadays that must a wet or
funded close. And so transactional funding has occurred and people like to lend that
because it's either a flat fee or a percentage, you know, it obviously depends on the
loan amount, but it could just be a couple thousand dollars and it's clean, it's quick.
You know, they make that money very quickly and it's not that complicated either.
Okay? (···0.6s) Now private money is where it's all about you guys. And so if you don't
have to start there, you're going to end up there.
And so I do want you to always be thinking about the funding piece. How can you get
private money? (···1.5s) If you have family, (···0.5s) you know, and they have some sort
of money, usually they're going to be the ones who might be willing to, you know, take a
chance and help you out in your new real estate venture. A lot of times people will say
that they don't have any, (···0.6s) their family doesn't have money or what have you, but
think about other people that you know, you know, and rather than saying, Hey (···0.8s)
Bradley, do you have some money I can borrow (···0.8s) If Bradley is my neighbor,
(···0.7s) I could possibly say to Bradley, so, Hey Bradley, you know that I've, I've been
doing this real estate thing for a while and wow, you know, things are going great.
I'm so excited. I've been, you know, very happy with the deals that I've gotten and you
know, now I'm starting to gain a little momentum and I'm gonna have a little bit of
difficulty, you know, getting additional loans from the bank. How are you doing on your
investments (···0.6s) Now, when the market's going well, meaning the stock market, it's
a little bit harder to get private money, although sometimes you do have people saying
they're afraid of the market and then maybe they wanna take their money out, okay?
But ask them what they're making on their investments, approach the situation that way,
and then you could match it or even go up a little bit higher. But also be sure to
comment that it's a secured loan, they can leann the property. Now you don't wanna go
getting $20,000 (···0.7s) from everybody and then using that money to buy the property.
It's clean when it's one investor, okay? Otherwise you're gonna have first mortgage,
second mortgage, third mortgage for the mortgage, right? So keep it clean, um, with
private money. And so you don't necessarily have to ask Bradley straight out, but you
know, pose it as though you're asking how his investments are doing. How about if you
put together a proposal and you say to Bradley, your neighbor, you know, Bradley, I'm
doing this real estate thing and you know, I'm gonna be asking some people to see if
they might be interested in lending on my deals.
I'm gonna, you know, pay people a return, but here's a proposal that I created. Would
you mind taking a look at it for me? And I, I kind of wanna anticipate some of the
questions that people might have. Well, what are you saying there? You want Bradley to
look at it and see if he's interested, right? But you didn't have to come out and directly
ask it (···0.7s) or you know, do you have that? Do you happen to know anybody who
might be looking to get involved in real estate in some way and might have some money
sitting around that they would be willing to lend?
Again, you're not asking Bradley, but those are all different ways. (···0.5s) And so
whoever says the number first loses, so you do wanna find out what it is they're looking
for. Okay? What are they making now or what, what are they looking for? I (···0.6s) just
spoke to a homeowner recently. He was, well he and his wife, he was an attorney
(···0.5s) and they had a, like a commercial condo and I, it was paid for. So I was, you
know, really going towards the road of them lending owner financing, basically the
property.
(···0.5s) And I had this basic conversation with them and it was on the third time, by the
way that I asked about them owner financing that she finally was open to it. She had
said no twice, but I just, you know, continued talking and building rapport and what have

you. And then I said, you know, well what, what type of interest rate do you think is fair?
What are, what are you getting on your investments now? And she said, well annuities,
we're only getting two or 3%. I said, well I could pay you a little more than that, (···1.5s)
right?
And I said, it's secured by real estate. (···0.5s) So (···0.9s) the average private money
(···0.6s) interest rate is 8% nationwide. If I had said to her not knowing her situation,
what if I had said, oh, I'll pay you 8%. Oh, show me up. Right? I mean she might've
been all excited about that, but she'd be happy with four. (···0.6s) So ask what they
want first. You never know. You don't wanna show you cards, right? You can't go back
down. Oh no, no, I meant six.
You know, right? You can always go up, but you can't come down. Same with offers
(···0.6s) private money too. Don't get stuck in some of these parameters. So if I'm
looking to get private money, (···1.0s) I get a hundred percent financing and they fund
the rehab (···1.0s) so there's no money out of my pocket. It, they don't necessarily know
the way funding works that, you know, for you to go to a bank, you have to put 20 or
25% down. So don't get stuck in those parameters.
Why can't they lend it all to you? Okay? Um, private money, there are no, well there's
some rules, (···0.6s) there are guidelines you can't break that you know, are lending
laws type of thing. But you know, basically it can be as creative as you want. So I told
you about my star student, you know what that was? Getting private money for the 20%
down and then was able to get the bank to fund the rest. No money out of his pocket.
Don't think that it ha you have to come up with that 20% by all means it doesn't have to
work that way.
Okay? So private money, start thinking about who you know, um, who knows somebody
else. You know, just start thinking of that because if you aren't in a financial financial
position starting out, you may need to go private money, but you also may exhaust the
banks where you end up going private. You know, I mentioned that my first house that I
bought in 1990, I had private money before I knew what private money was. And that
was my uncle (···0.6s) and (···1.1s) I, um, what was I just gonna say?
(···2.8s) I forget what I was gonna say. I lost my train of thought. Sorry. Private money.
(···2.3s) Oh, after we even finished, he said to me after the loan was official, he said,
now honey, you just pay me whatever you think you can afford each month. (···0.6s)
Now, obviously I paid him more and he didn't like that because he didn't make as much
money off of me and he leaned my property. You know, I wasn't the first person he had
ever done this with and it was all legal.
He declared it as income, I declared it as an expense. There was no hanky panky, you
know, and he basically matched a bank rate that I could find. And so later on I then
asked my mom I was gonna get a loan on a property and I asked her, um, you know, if
she would be interested in lending the money like her brother Tom did. And she said,
well, I guess I don't need the money, right? What do older people need? Monthly
income and they wanna make money on their money, right?
And they don't want it to be that risky. So she didn't leann my property, I didn't
complicate that for her, but I obviously would've, um, made good on that under any
circumstances. But you know, the other thing too, when you have your family, one of the
things that you know makes me smile is that she feels and knows that she's helping me,
right? So in addition to it helping me with my business to propel, she also has that feel
good that she's helping me in my business.
Okay? And so speaking of lending, you can invest in your i r A and people can lend to
you through their i r a. (···0.6s) So IRAs have rules you can't lend, um, up and down the
family tree, so you can't lend to your children, your parents can't lend to you, but you
can do siblings, you can do, um, aunts and uncles, cousins, those types of things. Lots
of parameters that dictate that. But you can, it doesn't have to be that you invest with,
um, your I r A.
Your I R A can own a portion of it, but also sometimes you can ask people what are
they doing with their retirement accounts. So they might be willing to lend to you from
something like that. (···0.6s) And then they're guaranteed a return. And again, it's
secured. They can leann the property. So always remember that you're trying to make it
a safe bet for them. If they're in the stock market, there's no security is there, right? In
real estate, they have that security by being able to lien the property.
Okay? (···1.3s) So we are wrapping up with that for now, and we, when we come back,
we'll be doing a cash out refinance. One of my favorite strategies I. (···1.6s)
(···2.5s) Welcome back everybody. We are going to be talking about one of my favorite
strategies and the reason I've included this because obviously it does go with financing,
but also students will often ask, you know, how did you get your starter? How did you,
you know, how were you able to propel and what helped you get to, you know, the next
level type of thing. And so in the beginning when I introduced myself, I shared that, you
know, I bought my first house, I rented out three years later, two years after that I paid it
off.
And you know, the American dream is to own your own home. Well, that may be the
American dream, but it's not wealth intelligent, you know, so not, I don't mean to own,
but to own outright, okay? So to have your home is still a good thing, but to own it
outright, you know, they say it's the American dream, but it's not wealth intelligent
because I have that asset sitting there and whether I owe a dollar or I owe a hundred
thousand dollars, that asset is still worth what it's worth, right? So the fact that I literally
had all of that sitting in an asset wasn't making my money work for me.
Okay? (···0.6s) So I wanna share with you the cash out refinance strategy nowadays.
So I did this, I don't know what year it was, but it was in the nineties, the first time I did it.
(···0.6s) And nowadays they call it Bur and Bradley help me here. But it's buy, renovate,
(···1.5s) re yeah, rehab, then rent. And then what? What's, isn't there another R? So
buy, renovate, (···1.0s) rent. Is there one more?
Oh, refi. And then rent. I bet that's it. And repeat. (···1.0s) Oh, and then repeat. Very
good. I thought there were several rss. Very good, very good. Thank you. I could not
have come up with all those. So nowadays you'll hear it called the Brr method, but
before there was Brr, I live in Florida, so there is no Brr. I call it a cash out refinance. So
cash out refi for short. Okay, so we are going to talk about just a fictional deal.
Remember, I'm not trying to teach you math, I just want you to understand the example.
So we're gonna do a cash out refi (···1.2s) and we are going to put a house and we're
going to say that we buy this house for $50,000.
So it's (···0.6s) a $50,000 purchase, okay? (···1.9s) And where did we get the 50,000?
(···0.8s) Maybe our heloc, maybe Bank of Mom, maybe it was our savings account,
whatever it was. Regardless, we had the money. So $50,000 (···0.8s) purchase (···3.2s)
and then pulling from air, we're going to say that we did $10,000 worth of rehab.
(···3.4s) So how did we get such a good deal? Maybe it was a pre foreclosure. Um,
maybe it was the guy who was in jail, by the way, the one that I tell you about, the guy
was in jail. He was in pre foreclosure because he was in jail, he wasn't making his
payments. So it was a combo. (···0.7s) Okay? So normally you would have closing
costs, but for our purpose, I'm just trying to share this example and the strategy with
you, you know, it, it's not that we have to go through every detail.
So generally speaking, let's just say we have $60,000 out of pocket in this deal. So the
total for our in would be $60,000. Okay? (···2.6s) So then I call my mortgage broker. I
mentioned yesterday, you know, that I'd found him in Florida (···0.7s) and (···0.5s) I,
Christian would say, okay, Catherine, you know, what do you think this house will
appraise for? And believe me, I used to be right on Target. And so I would say a
hundred thousand dollars Christian.
So it appraises for a hundred thousand dollars, okay? (···1.5s) And back in the day, so
when I first did this, you could take out an 80% mortgage on a cash out refi. So 80% of
a hundred is going to be $80,000. So I would now have (···1.1s) an $80,000 mortgage
Loan to value, which is also the same as $80,000 Mortgage.
(···16.7s) Very good. Okay, so what does that immediately tell us? We still have 20,000
of equity in that property. (···0.5s) So if you wanna draw another little house with
$20,000 in it, (···1.1s) that shows we still have $20,000 worth of equity in that property.
(···0.7s) He draws better than I do, by the way. (···1.5s) So it's actually a good thing.
(···0.6s) So with the $80,000 we are effectively going to take, and trust me, you guys, it
is so much more fun to go to closing and get a check than bring a check, okay? So to
be able to get that check of $80,000 and basically we're paying ourselves back that
60,000 that we had out of pocket.
Okay? So what does that leave us? $20,000, as I say, in Hipp Pocket National Bank,
right? (···0.9s) So out of that 80, we're paying ourselves back the 60, which gives us
$20,000 (···2.1s) cash (···0.7s) leftover. (···1.3s)Now sometimes after I say this, people
have to think for a second, but it goes in hip pocket National Bank (···1.1s) and that
$20,000 is not taxable.
(···0.9s) If we sold the property, it would be our profit. And then yes, we would pay tax.
But the $80,000 mortgage is a loan. (···0.7s) And guess what? Who pays for that loan?
Our tenants. Okay? So that $20,000 literally goes in our pockets (···0.6s) and gets
repaid monthly basically from our tenants. Okay? (···0.6s) So we have $20,000 (···0.6s)
in equity, we have $20,000 in our pocket.
And now this is going to be a rental. (···0.6s) So if you wanna scroll up a little bit, we'll
say that, let's say rents are $700 a month. (···2.2s) And we're gonna do something a
little later too, by the way, where we'll show you how to find out what rents are for your
area. (···1.6s) So let's say that we have $700 a month rent, (···0.8s) or excuse me, I'm
sorry, that's our mortgage payment, (···1.0s) sorry, $700 a month mortgage payment,
(···1.2s) correct?
Principal interest, taxes, and insurance. Perfect. And then let's say that rents are 900 a
month. (···1.5s) So 900 a month rents. (···2.7s) And so what's our cashflow? Monthly
200, right? (···5.9s) Perfect. (···0.7s) So the difference is 200 to the positive, right? $200
a month (···0.9s) times 12 months, (···4.5s) cashflow (···0.8s) times 12 months, then
annually would be 2,400.
Okay? (···0.7s) And then because of this wonderful little thing called depreciation, we
(···3.3s) truly don't have much income there (···1.3s) because basically the government
has allowed the I r s has allowed investors to basically say that the tenants are
devaluing my property, is kind of how I say it.
It's not quoted from the i r s, believe me. But what they do is they'll separate out where
they'll do a portion is land and a portion is the house. And so I know that I kind of
explained that. And so you can only depreciate the house because effectively land
doesn't depreciate. So your accountant will take care of all of this. And we're actually
gonna do another analysis for you, and I'll go through it just a little bit further there.
But you'll actually see that sometimes when you're looking at analysis tools that you
have to actually input that information. But for our um, intents and purposes, our
accountant will take care of it. And then, so basically our obligation on that $2,400 to the
I R S because of depreciation, again, more or less is going to be no, (···0.5s) no tax
consequence. (···4.6s) Now, how many people like no tax consequence me?
(···8.2s) Okay? (···0.5s) So in this example, we paid $60,000 out of pocket, (···0.6s)
forced the value up. So number one, we bought well, right? And then number two, we
rehabbed. (···1.4s) And so we forced the value of that property. There's two types of
appreciation.
One is that no matter what you do and the market goes up, the other is forced where
you're forcing the value up by improving the property. So we forced the value up in
addition to buying at a discount. And so $60,000 out of pocket, it then appraised for a
hundred. (···0.8s) We took out (···0.6s) an $80,000 mortgage, (···1.0s) paid ourselves
back the 60,000, which leaves us $20,000 (···0.8s) left Hipp Pocket National Bank.
(···0.5s) And so we're leaving $20,000 (···0.7s) worth of equity in the property.
(···0.8s) Then we have our mortgage, but rents are greater than mortgage, which leaves
us $200 a month. Positive cash flow for the year. That's 2,400. And again, you would
have a vacancy factor in there. You know, I'm just trying to give you the general thing
about the strategy. (···0.6s) And so relative to the I R s, they allow you to depreciate the
property and investors, I don't know if you've ever heard an investor say, I need to buy
real estate for the write-offs.
Well, this is one of the write-offs, quite honestly. So depreciation, and so because of
depreciation that's allowed, we don't really have an income tax consequence. So we
have all our money back, we have equity in the property, we have cash in our pocket,
we have monthly cash flow. And last but not least, we have no income tax
consequence. (···0.5s) So in my book, sports fans, that is not just a home run. That
would be what? Bradley, are you a baseball fan at all? What would that be? If we're
making money at every base, I, I'd give that a grand slam there.
Yeah. Hey, There he goes, there he goes. I'm sorry, I didn't mean to put you on the spot
in case you weren't, but you're exactly right. That's what I wanted. You're literally
making it at every base, right? So this was, you can see how excited I got because this
is truly, this is my number one strategy and this is what propelled me. Okay? So the
numbers weren't the same fortunately, but (···0.7s) you know, that house that I told you
I had paid off, I then used this strategy for the most part, took out the cash and as I said,
went and played Monopoly and bought a lot of others.
Okay? So this is literally what propelled me from one point to really give me the push
that I needed to, um, take my business to another level. Okay? So now let's say that,
well, Bradley says, well, Catherine, you know, my mother's not 91 and my father
wouldn't be 103. So he's not a depression air child, okay?
And so he, you know, wasn't raised to save his money. Bradley's done very well. So
don't get me wrong, I'm just trying to use him because he is younger than me. So he
says, you know, I didn't have all the money maybe that you did because I'm much
younger. I didn't have as much time to save all that money. And you know, so he
doesn't have that money, okay? So Bradley, poor Bradley, Bradley has to use hard
money, okay? We've talked about how hard money works.
And so because of the additional fees, (···0.5s) instead of the deal being $60,000,
Bradley, let's add another $5,000 under (···3.3s) that 60, in his case it won't be out of
pocket, (···0.5s) but the entire deal, if you add a $5,000 hard money fee, (···3.2s) that
deal cost $65,000. Okay? (···0.6s) If everything else is the same, it (···2.6s) still
appraises for a hundred (···1.5s) and he gets (···0.5s) an $80,000 mortgage, (···0.7s)
Bradley pays back the 65,000 because that's what that deal cost him.
(···0.7s) So now instead of doing, having $20,000 (···0.7s) left, Bradley poor Bradley
Bradley only has $15,000. (···0.6s) Oh sorry Bradley, I did so much better than you did.
So everybody feels sorry for Bradley.
(···0.8s) Well what did Bradley do better than me? (···1.9s) Bradley didn't use his own
money. (···1.2s) So what was my return on my own money versus what was Bradley's
return (···0.5s) with O P M? Other people's money, in this case a hard money lender.
(···0.8s) So I'm not gonna calculate all my return, however, if Bradley didn't use his own
money, what is his return on investment? It's infinite.
Okay? (···0.6s) So I'm sharing this with you guys. I want you to understand that (···0.7s)
this was largely what I did. You know, it's baby steps to leveraging as much as I did.
And (···1.1s) you know, maybe I didn't have to pay for hard money. So I made more
money on the deal. My goal at the time was to make more money. But I do want you to
understand that there's a whole nother way of looking at it where Bradley did it with no
money out of pocket. And so truly your return on your investment should be what's most
important about that deal.
Okay? So Bradley's, r o I was infinite. Okay? Now I wanna share two other pieces to
this too, just to make sure that I'm clear. Back in the day, you used to be able to get an
80% mortgage cash out on investment property. Nowadays it's likely going to be seven,
what did I say? Um, 70 or 75% cash out.
Okay? So we don't have to change any of your figures, but I just want to understand
that that's likely what you will get from a lender nowadays. And the other area that has
changed is that the, (···0.5s) when I contacted my mortgage broker (···0.6s) and said I
want to take out a loan on this property, what he didn't ask me was, (···1.8s) how long
have you owned it? Okay? So literally years ago you could buy a property and refinance
it the next day for what it appraised for.
(···0.6s) But nowadays you're going to be faced with that seasoning issue, which we
talked about. So the property would have to be seasoned six or 12 months, (···3.4s) but
this is my gig nowadays. It's brr, I called it cash out refinance. Um, and this is what
(···0.5s) really, really allowed me to propel, (···0.6s) and you may not start out doing
this.
So you said, well, Catherine, I I don't have that 60. Maybe you use hard money, it
doesn't matter. But understand too, (···0.9s) over time, as your property appreciates,
(···0.8s) you also could take that equity out. So it doesn't have to be my exact example
of with a purchase and then a refinance after. So let's say that this property value goes
up to um, 150,000 (···0.7s) and let's say that you bought it, but you had a mortgage, you
know, way back when.
Well, if it's increased in value that much, and if mortgage rates are still low and you plan
on keeping it a while, it might make sense for you to go ahead and take out a mortgage
on that property, okay? Which would be taking cash out of the asset. (···0.5s) Okay? I
just had something else I was gonna mention too. Um, so you can do that with (···0.9s)
the investment property, um, after you've owned it for a while and take out that equity.
And now I lost what else I was gonna say. Do you have any comments to add to this,
Bradley? (···4.5s) Keep in mind we talked about, um, you're on mute if you're just
shaking your head. No, that's fine. Keep in mind, we talked about the hard money too,
that that can give you credibility as an investor, you know, not using your own money
and you may even have the money and choose not to use it, right? Because then your
return on your investment is going to be greater. (···1.2s) But the big thing is too, 'cause
you know, people will say to me, well Catherine, you know, how did you keep buying so
many in particular?
It was rentals. Like, don't you run outta money? Well, the reason I didn't run outta
money is I was able to make more than, and now I know what I was gonna say, now I'm
able to make more than um, what I was just out of pocket. So let's say that (···0.7s) the
numbers were a little bit different (···0.6s) and let's say that we had $80,000 into this
deal.
Don't, you don't have to change the numbers, Bradley, but let's say we had $80,000 into
this deal. (···0.8s) Could I still call my mortgage broker and say, even though it's only
gonna praise for a hundred, I want to take out a loan on it. Because if I get all of my
money back, (···0.6s) even though I don't put 20,000 in Hipp pocket National Bank, isn't
that still good? Absolutely. (···0.5s) Or what if it only appraised for 90 and we had 80 in
it?
(···0.5s) We're still gonna get most of that money back, okay? So even if you aren't
putting money in your pocket, even if you're not getting all of your money back, (···0.6s)
you're at least getting some of it back. And so oftentimes too, relative to the condition of
the house, you may be having to put more money in for rehab. And so think about it, if
we, if this property was valued at a hundred thousand (···0.6s) and we, you know, had
to put 20% down, (···0.8s) and then if we did rehab on the property, we have the 20%
down closing cost of course, but then also the rehab cost out of pocket.
And until you refinance or sell, you don't get that rehab money back. So if it's been
something like $40,000 (···0.8s) in rehab in addition to what you had to put down,
(···0.8s) that's a lot of money to keep out of pocket for years and years. Okay? So the
sooner you can do this, the better. But do understand when we're doing any type of
closing costs or any type of refinance, there are gonna be closing costs.
And this particular strategy as a cash out refinance is going to be slightly higher in
interest rate. Um, so typically a little bit lower loan to value we discussed, you only have
to put 20% down, but when you're taking cash out, it's likely going to be 70 or 75% and
the interest rate is slightly higher. (···2.6s) They view that as, I mean the lenders view
that I guess as a little bit more risk, (···1.0s) okay?
(···0.7s) So normally I would say, any questions on that, Bradley? Is that pretty clear? I
know you know this strategy yourself, so you might not have any questions. Okay? So
that's our biggie. Cash out refinance. Now I wanna share another example. And
Bradley, you tell me if we stop here. Um, the next section will be a little bit shorter. And
do we just put the two together? I (···0.9s) kind of wanna explain leverage, put the two
together.
Okay, we're good. So now Bradley's gonna get another sheet of paper and we're gonna
do something different. So we're going to kind of talk about leverage. (···0.8s) And so
(···1.0s) Bradley and I are going to buy a house next door to one another. (···0.9s) And
so because I have the cash, (···0.7s) I'm going to pay for the house. So Bradley, if
you'll, when you align it, he'll draw a picture of a house for me and then put a hundred
thousand dollars in the house, meaning I paid cash a hundred thousand dollars.
Okay? (···6.3s) And excuse that ring if you hear it a (···2.7s) hundred thousand dollars.
See, my houses don't have foundations when I build a house, I don't put that bottom
line. That's kind of funny. Okay, so I have a hundred thousand dollars. So I buy the
house cash, (···0.6s) Bradley buys the house right next door only Bradley doesn't have
a hundred thousand dollars, so he puts 20% down.
(···2.9s) And so Bradley has $20,000 (···1.0s) in that house, (···1.1s) okay? (···1.0s)
And so these are gonna be rentals. (···0.6s) And so we're going to say that Bradley,
(···0.8s) well my, let's do go back to mine. So my rent is a thousand dollars a month,
(···1.8s) so a thousand dollars a month rent under my house I would have taxes and
insurance.
But for this example, I want to not include that. So we're gonna say a thousand dollars a
month rent, (···1.1s) 12 months (···0.8s) gives me $12,000 in (···3.8s) annual rental,
$12,000 for the year. (···1.0s) And basically that straight income, I don't have a
mortgage to write it off, right? Although I did say taxes and insurance would come out.
But now basically to the I r Ss, I've now increased my income by $12,000 and that's
what I'm paying tax on.
(···3.3s) And Bradley on the other hand, is going to rent his out. So his is the same, a
thousand dollars a month rent (···3.3s) only Bradley financed (···0.7s) 80,000, right? So
he's going to have a payment of let's say 800 a month. (···1.4s) So he has a monthly
mortgage payment of 800 a month, (···2.8s) and meaning he has cashflow monthly of
200 a (···0.8s) month.
(···3.6s) So 200 a month times 12 months (···3.1s) equals 2,400. And (···4.7s) then
because of depreciation, I would have depreciation too, but I'd still be paying more
income because of depreciation relative to our income tax obligation, it would be zero or
little minimal.
(···0.6s) So minimal (···0.5s) or zero to the i r s. (···9.4s) Okay? So I am getting
penalized in the tax department, right? Because I'm declaring more income. (···0.9s)
The other piece to that is if (···1.2s) houses increase 10% next year, (···0.8s) what are
our houses worth?
(···0.6s) If we bought 'em for a hundred and that was what they were valued at, they're
now worth $110,000. So (···0.8s) my $100,000, 'cause that's what what I had out of
pocket made me 10,000, (···0.7s) but Bradley, look at him smiling already. Bradley's
20,000, made him 10, okay? (···0.6s) Only Bradley lied little booger. (···0.6s) So
Bradley had a hundred thousand dollars (···0.9s) and what did Bradley do?
(···0.8s) He played Monopoly. And so he bought four more houses. These would be the
little greenhouses, not the hotels. (···1.0s) So he bought four green ho greenhouses and
put $20,000 down on each (···0.6s) and then has the same mortgage payment and has
the cashflow and all of that. And basically his cashflow is going to end up equaling mine
and not paying any tax on it.
(···1.3s) And, and then if the house is increase in value again, (···0.7s) right? He has
five houses that are going to appreciate not just my one. (···1.1s) And so you guys, this
is what I did (···1.0s) when I shared with you that I bought my first house, I didn't pay
cash, but it eventually was paid off, right? So it, I turned it into a rental. And so I did, I
had a good corporate job then and all I did was increase my income from a tax base,
which wasn't helping me any, right?
And so the other mistake that I told you I made was that (···0.6s) I didn't know anything
about asset protection. So this property was paid for as a rental in my name. (···0.5s)
And so from an asset protection standpoint, we don't recommend that, right? I didn't
know about at the time. So if PIP is walking down the street, you know that song
walking down the street, you don't want me to sing. So PIP is walking down the street.
Does he wanna slip and fall at my property that's paid for or (···1.1s) at Bradley's
property that's leveraged, (···1.1s) pip wants to fall, slip and fall on my property, okay?
So I wanted to do kind of bring all of our financing together and put a lot of the
strategies together for you. (···0.6s) And I understand you may not be starting here and
that's okay relative to the cash out refi. It doesn't matter you understand the concept. If
you can use private money or hard money or when your property appreciates, just know
that that's out there, okay?
You don't, this may be an advanced strategy for some, if you don't 100% get it, it's okay.
Hopefully you'll be taking a class either online or in person someday that you can ask
questions or ask us. Um, however the company Pip's gonna share for us, you to
communicate with us, we'd be more than happy to do that. And I can explain it further,
but also all you really need to do is just remember the strategy. And I remember there
was this trainer who said that, you know, we could basically take all the, or most of the
equity out of the house, and I know it was a cash out read file.
I don't know all of the steps, I don't know all of the details, but you'll at least remember
that piece. So one of my friends used to teasingly say that, um, yeah, I, I am not
married, but I do have a sig a significant over the other I've had for many years. But she
used to say, yeah, Catherine, you're not married because your favorite three favorite
words are cash out refi, not I love you. (···0.6s) So this was my gig, just remember cash
out refi, okay?
And so nowadays to the bur method, so if you don't understand every piece, just plant
that seed for when it may apply to you. And then the leverage, you know, one of the
reasons that we like to teach is that we've all made mistakes (···0.5s) and we will
continue to make mistakes, right? But I, we want you to learn from our mistakes. So you
know this, fortunately it didn't take me a whole long time before I realized the mistake
that I had made by not leveraging that asset and look at the opportunities that it opened
for me, you know?
And so (···1.0s) you'll have that hopefully going in and not get caught. Now, some
people, if it's their choice to have their properties paid for, that's okay. I just want you to
know that there's another option. That's the whole thing. You make your own decisions,
it's your business. You either leverage or you don't. But as long as you know there are
other options out there and that's a choice you make, that's fine. You may say, you
know what, for now I'm gonna leverage, but I wanna start paying off, you know, however
many a year and then that's gonna be my retirement.
Whatever your goals are, it's totally fine. (···1.5s) We're not saying it has to be this way.
I just wanna point out other options for you so that you understand it's not at always
20% down and it's not, it doesn't always have to be that way. You have other options
open for you and if you can leverage, it's going to help you move quicker, going to help
you get where you want to be quicker.
(···0.5s) So you did great by the way. They would've, um, not been able to understand
my illustrations or my handwriting quite as well. So thank you very much Vanna for
doing that for us. Um, do you have anything to add or questions or comments or
anything, Bradley? Uh, the only thing I can can really add to that is is, and I wrote it on
the sheet here, is just that leverage is, is so important for, as Catherine said, kind of
going to that next level (···0.9s) and, uh, basically what we look at doing in, in any kind
of property, whether it's with foreclosures, whether it's short-term rentals, lease options,
whether if we're trying to wholesale that sort of thing, uh, but we're controlling properties
and, and assets with the minimal amount of money as as possible or none.
Uh, that's what we talk about with those infinite returns. And and a lot of times you'll see
a deal like this on here where instead of getting the 20,000 down, we're going to do it
with $5,000 (···0.7s) of our own money.
(···1.8s) We're gonna get a joint venture partner to help us with the down payment and
do the rest. We might get creative, have some seller financing, but now all of a sudden
we're controlling that same type of asset, uh, with these exact same type of numbers.

Now this $200 a month, maybe we have $75 more a month coming out for the
additional financing charge, but now (···0.5s) our $5,000 is controlling a hundred
thousand dollars asset.
So when that $10,000 worth of appreciation happens, we just doubled our money, right?
Because we only have 5,000 in. So (···0.8s) it's looking at it from that perspective, and
then again, if we're getting in at $5,000, (···0.6s) we have that same nest egg, that same
a hundred thousand dollars to start with. Well now we're doing a higher number of
properties instead of doing five properties now we're doing what?
(···0.9s) 20, so 20 properties. And yes, cash flow's a little bit better, but 20 different
properties bringing that in much, much higher. R o i, uh, your risk is spread out much,
much more significantly. So, uh, it is, this is, this is how you start to move up in the
game and, and like Catherine said, it's kind of like the monopoly where, uh, we're taking
it and, and (···0.7s) start to, to amass those little, little red houses and trade it up for the,
the hotel there.
So, uh, very cool, great going through it, Catherine. Uh, but very important concept.
(···0.8s) Thank you Bradley. And I wanna share one more thing, you guys, if you want
rentals. So obviously this scenario is that you're holding a rental, right? If you want
rentals, you guys are going to have to get creative because you're going to end up outta
money quickly with 20% down. Don't answer. Obviously you, you don't have a
microphone anyway, but how, think of how many you could possibly do with 20% down.
It's likely not going to be that many if any.
So you have to get creative in some way when you wanna start holding whatever that
may be. So thank you very much. Okay, great. What is our next topic going to be would
you say? Bradley? Uh, we'll back, let's wrap Up financing. Let's just say, Well, we'll be
back here and I think then we're gonna start talking about how we do a little bit of, uh,
rehabbing with some of these foreclosures. So stay tuned and we'll get into that and, uh,
show some examples as well. So, very perfect. Thank you very much.
We'll be back. (···1.8s)
(···2.4s) Hey, everybody, and welcome back. (···0.9s) And the section that Catherine
and I are going to get into next, and she's asked me to speak on a little bit, is, this is
something I've been kind of doing myself recently, uh, with a lot of my business. Uh, but
that is doing (···0.7s) rehabs. And a lot of times when we're getting properties that are in
pre-foreclosure or foreclosure, that sort of thing, they may not be in tiptop condition.
Uh, and so if work needs to be done on these properties, and you know, obviously in
the very beginning of the training, we were talking about adding value rules of investing,
uh, and, and rehabs as a way to add value When we, uh, give these examples and
Catherine saying, okay, well, we're gonna put $50,000 down and then we're gonna have
$10,000 in rehab, we're calculating out those costs and expenses. Um, we want to give
you a, at least a little bit of a, a basis here for what to expect as far as that rehab can
possibly go.
(···0.7s) So we're gonna talk a little bit about the types of rehab and, and what you guys
can expect to do. And of course, we have a (···0.9s) course that we call smart
rehabbing, uh, which goes into the absolute full details. Here's how you flip homes for,
for a, a living. Here's how you can do this on a larger scale.
We're not going to go anywhere near, uh, into those kind of details today. Uh, what we
want to do with, with this description (···0.9s) is really show you and, and give you guys
kind of some guidelines to really serve as your own general contractor. Uh, because in
doing rehabs, there's, there's kind of really three ways to do it. So you could either do it
yourself, which we're gonna get into and, and why that's not gonna be your best choice,
but that's always on the table.
You could always do it yourself if you got the time and the skills. Uh, you could kind of
serve as your own general contractor and piece together a team, uh, to be able to do
your rehab, but kind of keep some control. And that's kind of what we're really gonna
talk about and focus on here in, in this discussion. Uh, but finally, you could just hire out
a general contractor who would take the project from beginning to end, uh, on your
behalf.
Now, (···1.0s) if you don't have a lot of experience doing flips, if you don't have a lot of
experience with certain contractors or, or you're new to that area, or you haven't used
them before on projects, a lot of times, this is why we say serve as your own general
contractor to, to really, uh, kind of keep a pulse on things and, and be able to see what's
going on, but also know, uh, that you're getting a good deal. You're not getting ripped
off, you're, you're involved.
So as you learn, it's, it's best probably to be a little bit more involved. But again, I
wouldn't be the guy who is gonna go lay the tile all yourself who's gonna put in floors all
by yourself. And we'll get into the reasons for that as well. So, (···1.2s) biggest thing
when we talk about doing these, these renovations and, and we'll talk about for our
purposes of, of finding a property in a pre-foreclosure situation, is a lot of times it's
gonna be just the cosmetics. (···0.9s) And when we say keep it simple, this is where we
want to see you guys adding value to those properties.
And, and if we want to do cash out refinance, if we want to sell the property, whatever
we wanna do this, this renovation is to force that appreciation, right? So what are the
best bang for our buck in, in forcing that appreciation? Well, the landscaping, uh, paint,
power wash, new hardware, um, flooring, kitchen and bath.
These are the areas, uh, where we can spend the least amount of money to see the
most, uh, improvement or, or the most improvement in, in the aesthetics of the home. If
I have to replace the electrical in a property, (···0.5s) it could look as pretty as the, the
lower picture on the screen there. But if the, the electricity needs to be replaced in the
walls, you'd never know that I had to spend $40,000 (···1.3s) having somebody crawl
around behind those walls and put new electricity in, right?
A big new backsplash, uh, stainless steel appliances, modern light fixtures, those sort of
things in the, the, uh, grand scheme of cost are much less expensive, uh, and give that
much higher appeal. So we're looking for those, those balances there, uh, in our
properties, whether we're gonna use 'em as rentals, whether we're just flipping them.
Again, it doesn't matter. We're renovating to force appreciation.
So whether we're gonna hold it, whether we're gonna sell it a sign, it, whatever (···0.9s)
is irrelevant, uh, it's, it's knowing that process. So, (···0.8s) like I said, it's being the
general contractor yourself that's probably going to serve you the best. (···0.7s) And
when you are serving as the general contractor. So (···1.0s) let's take a look at, uh, on
the screen here. There's two pictures, uh, right in the center there. And you can kind of
see this is actually a property that Renee and I had in Orman Beach, Florida.
(···0.8s) And the top picture there, you can see there's a little McDonald's cup on the
stove there. Don't judge me, okay? It's hot in Florida driving four hours from home. You
do what you gotta do, right? But so this project, this was actually, um, right when we
took possession of this property. (···0.6s) So we walk into the house and, uh, we had
taken this property over, (···0.7s) Not on a pre-foreclosure, but almost in a similar
situation.
We were working with this homeowner. Uh, he was actually an investor, but we were
helping him out of a, a situation where he needed to get this property off of his hands.
And, and without going into any more detail than that, uh, the bottom line was this
property was, was in a little bit of disrepair. It had tenants in there for 10 straight years.
Uh, and, and Catherine will laugh about this, but tenants who had been there for 10
years, having never increased their rent, never uh, uh, asked them for anything more.
So the house was, was really not well kept, and he had gotten his consistent rent over
those 10 years. But, uh, at this point, he was undercharging them. They weren't taking
care of the house. And you can tell by the looks of it there, uh, those were actually white
cabinets, and they are stained that lovely, lovely shade of tar from the amount of
cigarettes that these individuals had been smoking in there for the past 10 years. And I'll
never forget when I walked in initially to look at the house, there was a, uh, picture of
Dale Earnhardt framed on the wall.
So, (···0.7s) you know, we're right up the street from Daytona there. And, and that was
the kind of of individuals we had in the house that, that they had the poster of Dale
Earnhardt framed in the living room. And when I came back this day, now that we've got
keys in hand, there was still a, a square on the wall where Dale Earnhardt used to be.
Now, it was just a, a (···0.6s) white spot that was the stain of where the cigarette smoke
hadn't, uh, penetrated behind the picture.
So it was, it was pretty disgusting. Now, (···0.5s) this home took a little bit more than
just a coat of paint because of all that smoke, uh, there was a little bit different type of
paint they had to use called kills. And long story short, it was still something
manageable. (···0.5s) And, and whether or not it was gross, disgusting, et cetera, it was
something we were able to deal with rather effortlessly because like Catherine says,
you're always gonna end up painting a rental.
So if you have to go in and, and repair the paint because it looks nasty and somebody
smoked in there, you're gonna, you were gonna paint the place anyway. So that's
something we kind of expect. Now, when you look at that kitchen, we did a full new
kitchen on this property, but (···1.0s) it's a, a rental. And in that area, there are not
homes that have really nice granite countertops. So you don't see us putting granite
countertops in there. The, the, the area doesn't, doesn't require it.
The market doesn't tell us that it's necessary. So we aren't over improving. Now, this
property for Renee and I, we were using as a short term rental. So we have it listed on
Airbnb, we're renting it out. So we wanted it to be a little bit fun, and that's why we went
with a little bit more of an aggressive color backsplash there with the bright red. And it
actually has some reflective, uh, mirrored finish to it. And, and it's fun. It's interesting, it's
exciting. Now, could that come back to haunt Renee and I someday when we want to
go sell that property?
Well, it could, because that might not be in style, right? But it's a backsplash, it could be
changed. Now, we don't wanna put that back splash in ourselves, do we? So this is
where being your own general contractor is so important. So (···1.0s) this property, like I
said, Ormond Beach was about four hours away from where, uh, Renee and I live. So I
can't be up there every single day. Um, while at the times I'm working as a pharmacist
trying to, to get out of the rat race, right?
So I'm, I'm investing on the side, I've still got a job. I can't be out of town and, and doing
this rehab or, or all of that every single day. It's way too far. It's just logistically not
possible. (···0.8s) So by being the general contractor, what I was able to do was, in the
beginning, I went up there and I was getting estimates. So what did I do? I scheduled all
the different people to come at the same time. So all the different subcontract tractors I
was going to need.
So I had an electrician, couple electricians actually come, I have a couple guys who are
going to, uh, our cabinet installers come. I have a couple people who can do
countertops for me that, that show up. And basically that way I have to go to town for
one day, have all these different contractors show up, and it shows me and gives me a
lot of benefit when I do that. One of'em, saving myself time and energy, uh, because I'm
ma having multiple meetings simultaneously. Two, (···0.7s) I'm building, uh, at least a
sense of urgency within those contractors.
So, hey, this isn't a job that, that is just gonna be yours. And I don't have any other
options. I'm telling them that I want this done well and I'm willing to pay, or at least I
seem like I'm willing to pay, uh, the best candidate, uh, for what I want. So now they
aren't going to overinflate their prices 'cause they're afraid that the guy next to 'em might
get the job if they do. Uh, so this is another way to, to really do that, is be that general
contractor yourself.
Go to the property, have everybody meet you at one time, and then now you can get
estimates. (···0.9s) Plus you're gonna see how are these contractors, right? If you are
new to an area, this property, again, was in Ormond Beach. Well, Renee and I had no
properties there, so we have no property up there, no experience up there. So these are
all new power team members for us. We've never met a contractor, don't have the in.
So what am I also doing by scheduling meetings with them all on the same day?
I'm seeing how well they can follow my instructions. Do they show up? Do they show up
on time? Do they show up prepared, right? These are all signs and things I'm looking for
as I'm going to be picking somebody will be helping me with my investment, my asset,
while I'm not in town. So this is an important relationship, but if we do it right, if we
structure it correctly, uh, we put ourselves at less risk by knowing what to look for and
having these meetings appropriately.
(···1.1s) And when you have any of these contractors come, uh, you want their, (···0.8s)
almost all the time, I can't say every time, but 99% of the time, these contractors want
your business. And, and they may want to charge you a hundred dollars to come out
and do an estimate or a $250 fee to do X, y, Z, but 99% of the time they're going to be
willing to come give you a free estimate in the hopes that you will give them the work to
do.
(···0.6s) So, getting multiple bids on any of your projects, highly recommend. If you've
never done it, absolutely recommend. And the more the better. If you haven't done any
kind of rehabbing before, I would get three to six estimates. Even if you've done
rehabbing before, but you're in a new city or town, I would get three to six estimates.
One again, because most are gonna be free. Two, because that way you have more
things to compare, um, and what you are looking for in those bids.
Um, we're looking at are they going to hire any subcontractors? Is the labor included?
Are the materials included? Are there any extra fees that they're trying to tack on?
(···0.5s) Are the taxes in there? Uh, do they need to pull permits? Are they going to do
that? (···1.0s) How much, uh, do they plan on profiting out of this deal? Right? So when
we ask for these bids, (···1.0s) at least that way we can see, uh, again, how prepared
somebody is, how organized they are.
If, if somebody shows up and they, uh, I ask them for an estimate or a bid and they go
to their truck and, and pull out a pen and write on a napkin that, you know, we think we
can do your cabinets for around $4,500, versus somebody who (···0.6s) sends me a, a,
a drafting blueprint of the structure for my new cabinets in that (···0.7s) exact kitchen,
uh, and how much that would cost by the square foot, (···0.6s) obviously I, I can see 'em
getting two different calibers of contractor, right?
So I also realize that I'm probably going to get two different outcomes from their style of
work. And, and learning to pay attention to those things is, is really what has helped me
over the years. Um, but also knowing what to look for. So when we have, um, those
three to six estimates, the other kind of things that I'm looking for in these contractors is
that they have insurance and any kind of licenses.
So whatever state you're in, this could vary. Um, but definitely you want to be checking
and make sure that they're licensed and insured, uh, whatever that means for your local
area (···1.0s) or the local area you're investing in. Of course, uh, the other thing is with
contractors. And, and this is (···0.9s) again, Catherine would laugh at, at, at this, 'cause
I know she's experienced this in her years of investing, but it's how do we pay them?
And, and she's talked about this a little bit, but a lot of times we're doing this kind of stuff
in a draw type system. We don't want to pay the contractor all the money up front
because then, hey, they're gonna go and tell us they need all this money for supplies,
but really they're using our money to go buy the supplies for the last job that they have
to finish. And then they're hoping to get paid on that job to then go the supplies to come
to our job, right? So make it fair if there's, uh, supplies, like in this case, cabinets,
(···0.6s) I paid and purchased the materials for the cabinets themselves, which with this
contractor, he showed me how he was ordering them online.
So basically he was even, he was the middleman. He said, here's my link to go buy the
cabinets so you can go use your credit card, cash, whatever, purchase these cabinets
and have them shipped to my home. (···1.0s) And then that's what I did. So now
granted, I had him shipped to his home. I had to trust him that he was going to build
those and take them across the street and put them in my, my property.
That was four hours from where I lived, right? But at this point, he was the guy that
showed up in his nice truck on time early, sent me computer, drafted drawings, I could
tell that this was somebody I was gonna be able to work with. And then this guy actually
ended up doing multiple properties for me after the fact. But we built that trust, we built
that relationship. (···0.8s) And so what I would do though with him is I would purchase
the, the cabinets.
They would show up at his house, he would build them and install them, then I would
pay the balance to him. So all of the time, uh, his additional materials, et cetera, then I
would pay that on the backside. But that way it was kind of, uh, good for both of us. Uh,
I wasn't at risk that much other than the fact that hey, uh, he technically could he have,
have taken the, the cabinets I shipped him, I guess. But (···0.8s) again, because I had
vetted him prior, I was pretty confident he wouldn't do that.
(···1.1s) So, um, again, with those estimates, the only last thing I would would say is
(···0.5s) just be sure, um, it includes all those line items we kind of discussed, but you
know, the taxes, the fees, any permits, uh, any extra costs, any waste. Uh, a lot of times
they'll want to throw some, some heavy things on there for removal of appliances, of
trash, of whatever else. Um, just make sure that everything's kind of accounted for and,
and that's what your mentors are for.
Again, when you're first doing that first rehab project, I would say you want more than
your set of eyes on it. And even as I was going through, through this, I was still emailing
multiple mentors and trainers of mine asking different questions. And, and it's all
because different people have different skillsets, right? Uh, I, I remember on a, one of
my first Florida properties that I had, um, it wasn't a foreclosure, but the first mentor that
I went to was Catherine because she owned Florida properties, and I had a Florida
specific question.
So even though it wasn't a pre foreclosure, I had to go ask her a, a Florida question
because she invests in Florida, right? So that's where, where having your mentors and
your trainers there to answer your questions is always gonna be huge. And so when
you're doing your first, uh, uh, rehab of any kind, make sure you have somebody double
checking you that that's been there before. That's the other thing I would always
certainly say. And the other thing is, uh, last on this page is the warranty.
So we talk about warranties because depending on what, what kind of, uh, work you're
getting done, um, who's gonna stand behind it. So if you have to put a new air
conditioning unit or a new pool heater, uh, and, and (···0.7s) I say this because this is
one we had to do, uh, one of our vacation rentals was a new pool heater, (···0.7s) and
that was about (···1.4s) a $5,000 expense. Now we get to charge for pool heat.
Uh, it adds a, a huge amount to my daily rate because we can offer a pool. So the, it will
certainly pay for itself, but pool heater broke down, uh, made sense. We could get a
Bluetooth controller for it, upgraded, et cetera. But hey, it's gonna be $5,000. (···0.8s)
We wanna see what kind of warranty you're gonna offer on something like that, right?
How, how much does the person who's selling their, their item or service stand behind
that work? So if I gotta spend $5,000 on a pool heater, uh, if they tell me that, well, after
three months, if it's no good anymore, we're sorry.
I (···0.6s) kind of have a problem with that, right? I mean, $5,000, (···1.2s) you should
probably stand by your product for more than three months, right? You're telling me it
should last me in the next 10 years. So why only a three month warranty? So with
anything roof, uh, AC unit, pool, heater, appliances, any of that sort of thing, um, is there
a warranty? And, and again, when you're talking to your contractors about this stuff, if
they're willing to stand behind their work, that should also be telling you something
about them.
That individual who I was working with that was helping me with the cabinets,
countertops, that sort of thing, in, in this project that you see here up in Orman Beach,
(···0.7s) he was, was willing to (···0.8s) do anything. Uh, but also he was very good at
telling me that if over the next four or five years anything happened to his, those
cabinets, he'd come out and fix it for me. (···0.6s) And he said, it's my company.
I'll do it personally. Well, (···0.6s) it's, it's pretty hard for me to not trust a guy who hands
me his personal cell phone says, I own the company, I install everything myself, and if
you ever have a problem, I'll be back to fix it, right? Uh, so again, if you can find people
like that, businesses like that, it's only gonna serve you well in the future. So, uh, as we
kind of continue talking about some of the rehabbing here, this is where I will say, um,
even if you can, I (···1.4s) would always recommend not doing it yourself.
(···0.6s) And, and I mean this in a, in a, uh, I guess, we'll, I'll have to explain myself a
little bit more, but (···0.5s) the reason I say don't do it yourself is because you can't ever
grow exponentially if you're always working (···0.6s) and doing the work yourself. Uh,
very common, uh, way to describe this is, you know, my mentors have always told me,
you know, you don't wanna be the person doing the $10 an hour job, 15 hour, uh, $15
an hour job.
You wanna be doing a $15,000 (···2.7s) an hour job. You wanna be the one on the
phone. You want be the one not putting the paint on the walls. You want to be the one
sending teams out to paint 10 houses at the same time. And, and (···0.6s) it's very
difficult as you're a new investor and you're trying to figure out, how do I get started in
this business? All I want to do is do deals. Uh, it's so hard to find a deal. Oh, I find this
deal, but it's not that great.
Well, maybe if we do some of the work ourself, then it becomes a deal and we can
make some money. (···0.6s) And, and, and we've all been there. I, I know how it, how it
looks when it starts, but you have to avoid that temptation. Now, some people say, I like
to do rehabs, and I'm somebody like that. I'm a do it yourselfer. I enjoy it. I, I have done
that my whole life. I was raised that way, but I can't run my business (···0.6s) like that.
Not if I want to have a large business, right?
Not if I want to continue to grow because it has to be able to be done by other people.
Uh, you don't want to be the limiting factor in your business. So (···0.9s) even if you
have to, uh, or you want to or enjoy (···0.6s) doing it yourself, what I would tell you and
encourage you to do is go and make sure you can pay somebody else to do it. (···0.7s)
So as long as you run your numbers and you are conservative and you can still get the
profit you want out of a deal, (···0.6s) then (···1.4s) by paying somebody else, excuse
me.
But you obviously gotta do that. But if you can afford to pay somebody else (···0.6s) and
still make the profit you want, and then you decide, Hey, I will go and I'm going to paint
this house myself. I want to put the back splash in myself, the flooring myself, whatever.
But if in the middle of it, (···0.6s) you break your ankle and can't do the flooring you can
afford in the deal to go pay somebody else to do it, (···0.6s) okay?
But make sure it's built into the deal. That's the one thing e everybody thinks, well, if I do
the work myself, then it's a deal, but then something happens, it doesn't work out, and
all of a sudden there is no profit left, or we're losing money because we can't now go
pay somebody the $5,000 that they're gonna ask for to finish building the cabinets that
we don't know how to do. (···0.7s) So I, I just caution people that you can do it yourself.
Uh, just make sure you can afford to not do it yourself. Otherwise you don't have
yourself a great deal. And, and if you can always afford to not do it yourself, you can
always afford to keep doing more deals because if it, you're not the limiting factor, that's
why it's, it's so important. So (···0.8s) again, control the, I like to serve as your own
general contractor, uh, control the, the (···1.1s) rehab itself, but don't be doing the work
of the rehab. (···2.0s) So on this next one here, I'm kind of gonna walk you guys
through.
This was a property, uh, that Renee and I had in Merit Island. (···0.7s) And this was a
home, you can see here, we had for roughly, um, probably three years at this point. And
we used it as a vacation rental. (···0.6s) It was an older home. So at some point
somebody had painted the cabinets and put some new hardware on them, but they
showed where, uh, they still had some kind of weird wallpaper type stuff glued down in
the bottom of 'em.
And, and you could tell they'd been different, couple different colors, but it was
eventually time. And, and Renee and I said, you know, with what we can do with this
property, we've cash floated as an Airbnb for, for a long while now, so let's increase the
value. And, and we could look at doing some, a cash out refinance similar to what, uh,
Catherine has talked about, right?
So (···0.7s) we're looking at, at, at this property. It it's certainly old. So we've gotta start
with, (···0.6s) okay, we gotta rip this thing out. (···0.7s) So you can see the, the fancy
old demos tools there just a sledgehammer, right? But there you go. So now (···1.0s)
we've got this really pretty open area, right? (···1.0s) And (···1.1s) this is why we don't
wanna do it ourselves.
(···2.0s) I was here for this day of this project, (···1.0s) and you can see that obviously
(···1.0s) all these things, all these heavy cabinets, these had to be installed, held up on
the wall. I watched a team of three guys with all these leveling tools and all this stuff, put
all of this in and it took them an entire day. (···0.8s) And as I sat there and looked at it,
all I thought to myself was, if I had tried to s to do this myself, (···0.5s) it would've taken
me weeks.
That is, if I wouldn't have ended up in it in asylum because of how I would've gone crazy
trying to figure out how to do this and get it all level and perfect on my own. (···0.8s) It's
not to say it can't be done. Again, I, I know that people out there can do that. Somebody
watching this video is going, you know how easy it is to put in cabinets? I know, I know
that, that, that it can be done and we can do it. But why we talk about this at a higher
level, why we want put together these systems, why we look for pre-foreclosures
instead of just buying off the m l s, is because we want to do business at a higher level.
(···0.7s) And, uh, so you can see here, this was a kitchen that actually was done by that
same contractor for my Orman Beach one, I convinced him to drive down to Merritt
Island 'cause I liked his, his work. But you can see here, this is the example. So before
we even got started, this is what he's doing. So he's got that whole kitchen rendered up.
He's showing me all this. And, and I had to laugh because we look at even his
professional drawings from the contractor, the very top, he writes almost, and I'm like,
what's that mean? He's like, well, it's almost 141 inch. I'm like, well, does that work? He
said, trust me, it's fine. I said, okay, I guess so. What do I know, right? So, (···1.0s) but
what I did know is obviously if this individual can put all this together, uh, he is aware of
how this works. And what I see when I look at this is, oh look, he has to account for
these little gaps between where the microwave and the stove hood and all this.
And all of a sudden you, you realize that (···0.9s) this is why we don't do it ourselves.
And if we can use our brain to figure out how to find the deals like a pre-foreclosure, uh,
to then put somebody else into the job of you, make it look pretty, just tell me how much
it's gonna cost. (···0.6s) We can sit at home and, and continue to do these type of
things.
And that's what we really want to do. It's that remote hands-off type of investing. So now
I've got a professional in there, he is showing me how this kitchen's gonna turn out. And
boom. Now we have a very nice, very beautiful kitchen. (···1.0s) And the thing that I
love about this is (···1.4s) it's done, uh, fairly inexpensively, right? These are shaker
cabinets, um, not anything crazy oak or anything like that.
Now, they're not bottom of the barrel, they're not made out of particle board, but these
are solid. And, and what the contractor did was he actually glues them all. He nails 'em,
et cetera. So great quality out of a, a less expensive product. He's putting in the luxury
vinyl plank flooring, just like Catherine's talked about. And you can see that now this
house looks totally, totally different. (···0.8s) And the value added to this, uh, on this
property was about, we did $23,000 worth of work.
So I have a couple more pictures I'll show you from, from this house. And, and this is
quite obviously just the kitchen, but we did flooring throughout, paint throughout, uh,
again, kind of the, the, the cosmetics we've been discussing. Uh, but it really, uh, it
turned out to be awesome. And the value difference was the property went from about
$170,000 (···1.5s) in value to 230,000.
So we were able to, for a small amount, 23,000 (···0.6s) add a significant 40,000 plus
dollars worth of value, 50,000 plus dollars worth of value, excuse me. So it was, it was
(···0.8s) knowing how to do it appropriately, um, knowing how to do it remotely, um,
meaning how to have the right systems and also trust the people that we were gonna
use. (···1.0s) But this was a way for us to, to drastically add value and force
appreciation.
This is why real estate is so powerful, right? What stock can you personally go force the
appreciation on? Well, none technically, but in this asset class, this in real estate, this is
why we love it, is because we can force that appreciation. So when you find that house
that's in free foreclosure, but needs some work that hasn't been updated by that family
in the past 10, 15, 20 years, when we know how to do that, how to set the system up
and control the, the contractors, we don't have to, to know how to, to install cabinets
ourself.

We don't have to know how to lay luxury on a plank, but we do know, have, have to
know how to find the right people to do it for us and how to find out if we can trust them.
So, um, as we come back, we'll go through a little bit more of some rehabbing stuff here
and a couple more things on the next video. So we will see you guys then I. (···3.5s)
(···2.2s) All right, everybody, we are back and, uh, again, want to continue on talking
about, um, we've just been describing the rehab and, and adding that value. And, and
we went through kind of a, uh, some of the basics as to how to organize that rehab,
what we're looking to rehab, how to keep ourselves safe, uh, and, and basically what we
want to now talk about is why we love foreclosure so much. And, and why we talk about
having that and knowing and understanding the rehab piece is because a lot of those
properties, like Catherine's been saying, may need some work when we get into them,
right?
So (···0.8s) let's just say that we've got a property and we want to put a little timeline
together here because we're kind of gonna tie a lot of this together. We've talked about
here's what we're gonna do if we're gonna buy it and flip it. Here's what we're gonna do.
If we're gonna buy it and hold it, here's how we calculate the ROIs, et cetera, et cetera.
So let's kind of visualize all this now. So (···0.7s) we've got our property and preforeclosure,
uh, and, and just let's say it needs $10,000 worth of repair.
(···3.6s) So (···2.0s) anybody watching this right now can either have or not have
$10,000 in their pocket to do the repair. Now, I'm not saying we don't have credit cards,
we don't have any outside sources, but (···0.5s) we know that as investors deals may
come across, uh, our desk.
And can you, (···0.6s) can you do this deal right now? Can you not? So some people
are not gonna be able to even do that repair work. So you've found a property, it has
some equity in it, but it needs some work. You don't have any money to, to do that.
Repair yourself. So what can we do? Uh, if we don't have the money (···8.2s) we can
wholesale, (···3.8s) right?
So we can assign that contract or wholesale it. (···2.7s) Now, if we do have the money
to do that $10,000 repair, again, it might be some credit, it might be a, uh, peer-to-peer
loan. It may be the bank of love from grandma, whatever it is, but we do have the
money.
So (···1.0s) yes. (···2.0s) Now what are our options, right? Well, we're now savvy
investors. We've learned all the different things we could do with these pre-foreclosures,
right? So we could do (···2.7s) a (···1.2s) long term, well, actually, let's just make some
cash, right? Everybody loves cash. So what's the first thing we could do? We could put
the repairs into it and just sell it.
So (···1.1s) flip (···5.3s) And sell. (···0.8s) So that's earned income. (···5.0s) We're
gonna get a big fat paycheck at the end of the day, then we're gonna have to go find the
next pre foreclosure, repeat the process, right? (···1.0s) So that could work. Um, but we
also talked about (···0.6s) passive income, right?
Building money over time so we could do the repair, then sell it, we could do the repair,
(···1.5s) and then we could hold it (···6.0s) or rent it out. Now, this would be our passive
income. (···5.9s) So with passive income, right? And, and this is where most people like
coming into real estate is because we want to make money while we're asleep, right?
I want to get paid when I'm laying on the beach. I want to get paid when I'm flying in a
plane. I want to get paid when I'm driving across Fort Myers Bridge to go see Catherine
on the beach. I always wanna be getting paid. Who doesn't? That's what passive
income's for. If I have to go find pre foreclosures, spend $10,000 of my own money
every single time to go (···0.6s) repair that property all by myself to flip it and earn that
income, that sounds a heck of a lot to me.
Like a j o b, (···0.8s) the passive income where we hold that property, where we're rent
it out long term, this is where we start to see the growth, right? Because we keep the
property. So I have to go save up the money or come up with a way to do the next preforeclosure
with a $10,000 repair. But we keep adding these up and we see that's how
that leverage piece works, right? We control multiple properties. So this is where we can
start building that portfolio.
Uh, the next thing we could do, maybe we aren't gonna gonna hold and rent because
we don't want to be a landlord, right? We don't want to have to chase people down for
money. Uh, we don't want to get the phone calls that while the air conditioning went out,
or we gotta do some repairs to the roof for (···0.7s) we don't want to hear it, right?
(···0.5s) So we could also (···5.0s) sell the property (···2.0s) on terms.
(···2.4s) This is called holding paper. (···7.6s) Hang on (···1.2s) here, there we go.
(···0.9s) Get everything on the page there. (···1.4s) But we can hold the, the paper or
sell on terms. And what this basically means is this is where you become the bank.
(···0.7s) This is portfolio income.
(···6.0s) And what's great about selling on terms or holding the paper is you are now the
bank. (···0.5s) And the best way I can describe this for, for anybody that's unfamiliar is,
uh, if you are the bank, then we aren't the landlord anymore. And, and how do I know
that to be true? (···0.6s) I know that to be true because have any of you that have a
mortgage ever tried to call your bank (···0.8s) and let them know that your toilet was
clogged and they need to send somebody over to, to get that taken care of for you?
Anybody with a mortgage have that experience? (···0.6s) Bueller, anybody? No, I didn't
think so. Of course not. You can't, you can't call the bank. They're not gonna come fix
your property because they own the paper. They don't own the property. You own the
property. They have a lien against it. They can take that property back if you don't pay
that loan that they gave you, but you own the property, (···0.7s) so you have to pay for
any of the repairs that need none.
Well, if we want to be the bank, we can sell a property like this that we got in pre
foreclosure, added some value with some repairs, and are now going to sell to
somebody on terms who is responsible after giving us a large sizable down payment for
all the maintenance repairs on that property. Okay? This is just a small way then we talk
about this is just the ways of taking this, this foreclosure, we haven't even added on the
other strategies, right?
So with this flip hold sell, we haven't added how we could get creative and do lease
options. We haven't talked about how we can do short term rentals. We haven't talked
about how we can add and do, uh, what we call social housing. Social housing. This is
sober living homes. This is homes for women coming out of prison, uh, veterans that
are homeless.
These are the kind of things that are available, and these are all different strategies, but
you can just see how the more that you learn, (···0.6s) the more creative you can get
with these deals. And, and pre-foreclosure is always going to be a perfect way to find
discounted properties because we know that we are. It's, it's a guaranteed way to find a
distressed homeowner. And with a distressed homeowner, we know there's an
opportunity. And if we can go in there and help them and solve their problem and fix
that, that situation, (···0.9s) they're going to to be thanking us.
They're going to be shaking our hand, and we're going to be making money at the same
time. (···0.6s) So, you know, it, it really is so important, uh, to take this information and,
and combine it all together because you could see how pre-foreclosures are always
going to, to be giving us that discount that we're looking for.
So, uh, the other thing I love about it is the fact that with this, uh, no matter what, okay,
people that have credit or money issues that that typically end up facing pre foreclosure,
it doesn't matter what the economy is doing, even in an up economy, there's still gonna
be people that are facing downsizing. There's still gonna be people with medical issues.
There's gonna be people going through divorces. So it really is kind of the endless lead
source because there's always gonna be people having money problems.
So (···0.9s) knowing how to, to maximize that, uh, how to apply this, these different
types of, of techniques to the pre foreclosure or foreclosure or short sales strategy is
just huge. And, and so I, (···0.8s) I think now that you guys have been through almost
this whole training, you've seen how we can really take this, uh, and take foreclosures
from any part of that process and still make a profit off of it, as long as we know, uh,
how to make that deal work if we know a way to solve the problem.
So (···1.3s) Katherine, this is kind of all I had to, to go over as far as the rehab and then
kind of some exit strategies there. Is there anything you want to add on to the end of
this or, or continue with? Sure. (···0.9s) Absolutely. Thank you, Bradley. So I used to,
I've shared that, you know, I've obviously done a lot of rentals.
That's been my bread and butter all these years. And so I used to teasingly say, you
know, rather than a flip with a rental, how do I make money? I wake up in the morning
and I get out of bed, meaning your rent comes in anyway, which is passive money,
passive income. Well, you know, I also shared that now I am to adding to my feel good
about helping people with foreclosures. I've taken it one step further with some of my
tenants where I am actually (···0.6s) owner financing the property to them.
That is the ultimate, how do you make up or how do you make money? Wake up in the
morning and get out of bed. So that's really the ultimate, I used to say that about rentals,
but (···0.6s) obviously we've been talking about foreclosures as it relates to all of the
information that Bradley and I have been sharing with you. But I also want you to
understand teasingly, we say that's acquisition, right? That's a way of finding deals. We
don't want you to go into foreclosure to as an exit strategy. Bradley, Bradley didn't share
that here. So it is an acquisition strategy, but it's also all these other ways.
So he mentioned, you know, people are going to always be in financial distress. It could
be from divorce. There are ways to market to people who are in divorce. One of the
things in Florida, you know, that I've done some of too because, um, older population
here, people come to Florida to die. So probate all of of these different ways of finding
deals. So different strategies, you still then have all these different exit strategies.
And so I've mentioned that with foreclosures. One of the reasons that they're great is
every exit strategy is available to you and will likely work, but pretty much any way that
you're finding a deal provided it's at a discount will give you the opportunity for all of
these other options. (···0.5s) I wanna comment one last thing. It's just a funny story. And
I, I just was laughing the whole time. That first slide of yours, that was up Bradley,
where he showed his first (···0.6s) property in Orman Beach, and he pointed out the
McDonald's cup sitting on the stove.
(···0.7s) So one of my favorite things to do with students is to drive for dollars. And I just
love it. I could do it for hours and hours and hours. And one of the things that I tell
students about, you know, we're looking for high grass, we're looking for, um, you know,
mail in the mailbox. Nowadays, there aren't as many newspapers, what have you, but
one of the things I say is that if a property looks vacant, (···0.5s) but you're not really
sure, and you see either a cleaning product (···0.7s) or a drink of some sort.
So in Bradley's case, it was a McDonald's cup, but you may see a can of Coke or a
Coke bottle or Diet Coke or whatever it is. If you see that like sitting in the window sill,
(···1.4s) where is a rehabber? If they're drinking something or they're cleaning
something, where do they put their supplies on the window sill? And Bradley was
exactly showing you that there are no coffee tables.
So he was literally just sitting it on the stove. And so that's so funny because I always
tell students that if you're driving and you see drinks or cleaning supplies like on, on the
window sill, it's actually probably that that property is under rehab. And I always tell
them too, you're gonna think about me. If you see that, you're gonna say, Catherine told
me. And so sure enough, Bradley proved my position once again, that, um, you know,
that's an indicator. It absolutely is an indicator.
So it's really pretty funny. I just had to share that one. Um, so no, this is fantastic.
Hopefully you guys feel that you've, you know, learned a lot. We're getting to wrap up,
um, relative to things. And we're going to leave you with an action plan. Oftentimes
before mentorship, students will ask, (···0.6s) you know, what should I do before my
mentor comes? What should I do to prepare? How can I be the best prepared for my
mentor's arrival? Well, typically your mentor's going to give you pre-work. I don't like the
H word, so I don't say homework, but pre-work.
But also, if you do your action plans from your other classes such as this one, you're
going to be that much more prepared when you do have your mentor come out and help
you. So we're gonna get into our action plan next, and we will take it from there. (···4.5s)
(···1.9s) Welcome back everybody. We are going to wrap everything together, give you
an action plan. And I hope you're not as sad as Bradley and I are, that this is coming to
an end. Hopefully you're excited and not sad. You're ready to go out there and do
things. So, as I mentioned, an action plan. We wanna give you some direction, but we
also wanna help you get prepared for your next steps. Certainly. So one of the first
things you want to do, we talked about making goals.
If you haven't done that yet, feel free to review this section on making goals because
you need to start thinking about that and setting specific goals. I don't know if you know
this or not, but if you don't ever set your goals, guess what, you're not gonna meet 'em,
right? If you don't know what they are, you're certainly never gonna get there. I think it's,
um, a Winnie the Pooh line or something. How do you know that you arrive if you don't
know where you're going or something like that, you'll never know that you made it
there, right? So you need to know what your goals are and don't be crazy.
Don't make them lofty that you'll never reach them. But set reasonable goals. And the
big thing there too is timeframe. So don't just say you (···0.5s) know that you wanna do
a deal. (···1.0s) Well, what kind of deal do you wanna do? Um, you know, maybe you
quantitative make it, you know, how much money do you wanna make off of that
particular deal? But is it gonna be a wholesale deal? Do you want one rental that is
providing you with X amount of rent per month or cashflow per month?
Make sure that you are measuring it so you're being specific in your goal. Attach a
timeframe. There can be a monetary component to it, but don't just make it, (···1.7s) you
know, where it's too vanilla, where it's not specific enough. You need to make sure that
you know exactly what it is you're aiming for, but don't say that you wanna do, you
know, depending on what month it is, you're seeing this, but you know, don't say that
you wanna do a wholesale deal a month, or excuse me, a week. That would be very
unrealistic depending on how much time and energy you have to pro devote to things.
You may not even be able to do one a month, but you could work up to that, right? But
do set reasonable goals so that you also feel some sense of accomplishment as well,
right? (···0.7s) Review your training again as soon as you can. So I may or may not
have mentioned this, that it is amazing and I'm a student too. Obviously Bradley's a
student. We always are students of other trainers and such. You know, we're constantly
trying to up our game.
And when we're students, we know how quickly it is that we lose that information.
Whether, you know, you're listening to this an hour at a time, half an hour at a time, or a
day at a time. When you do it back to back to back, it's amazing when you kind of look
back and think, oh my gosh, we, we, we did cover a lot, or I had completely forgotten
that piece. You know, in fact, I should have done that as a summary. That sometimes
could be helpful too, where, you know, you might not remember all of the different
things that we covered, but that would've been something that, you know, will help, you
know, jog your memory a bit.
But certainly review your training. If you take notes, you know, follow them with your
notes, you may wanna make additional, um, things as well. I've seen students in class
and I thought this was really clever. Where I'm a note taker. I think Bradley's probably a
note taker as well, but sometimes it's hard to take notes and pay attention. And I've
seen couples in class where one is not taking a single note and their partner is taking all
the notes.
And what they do is they go back after the class, like when it's fresh. So that day and
the one who was taking the notes will be able to explain what was discussed, but then
the pieces that they didn't understand, the one who was not taking notes fully
understood, they'll be able to bring their partner up to speed. So it was an interesting
strategy. I personally have never tried it, but I thought it was kind of clever because it is
hard sometimes to follow and take notes.
Okay, (···0.6s) so because we've obviously been discussing foreclosure specifically, I
wanna make sure that you have researched your laws and how the process works for
your state, okay? Foreclosure laws in general, but also I do wanna take it one step
further as it relates to that equity, equity share. (···1.5s) Just because I mentioned that
can have a negative connotation. So make sure that that is legal in your state or are, if
there are certain parameters you make sure that you're covered on your end.
But the foreclosure laws for sure, you'll have access to those and (···0.6s) every state
will be somewhat similar, but there might be different nuances. So make sure that you're
doing it legally. You don't ever want to have anything come back to you, but in addition
to that, it's going to give you credibility, right? So if you are different and better than your
competition, then that's gonna help you stand out in the crowd and help your
homeowner know that you are a, a valuable resource to them.
Okay? (···1.0s) We talked about different ways of finding foreclosures and whether it's
going to be at auction, whether it be, you know, whether it's after the notice is posted,
you know, but we also talked about some other ways where maybe you're getting some
leads from mortgage brokers or possibly real estate agents or you know, things along
those lines as well. So you don't just have to see what starts that foreclosure relative to
the process in your state, but also think about the fact that there might be some other
hidden ways, right?
You can also consider doing marketing, which would be bandit signs prior to the notice
being filed, you know, facing foreclosure, call me today, right? So can, whatever
marketing efforts you wanna do is fine, but do more than one would definitely say I
(···0.6s) would recommend. And then, you know, look at your results. What is going to
be the most effective for you? Okay? (···0.7s) Research how lean priority is conducted
in your area. And we had talked about a title company or a closing agent would be able
to help you with this as well as many real estate attorneys likely would.
The priority of liens is primarily important if you're buying at auction. I wanted you to
have a general understanding and a basic understanding of how things work, however,
specifically for your area you need to know. And so it'll help you even as you're doing
brief title searches relative to g (···0.7s) from a marketing perspective, is there equity on
this property and it's enough equity that I wanna take my time and do door knocking,
(···0.7s) or based on the brief title search that you're able to do, and you just see the
one mortgage and there's not a lot of equity, then you may just send them a piece of
print marketing, something along those lines, A ringless voicemail or a text blast, what
have you.
But it'll help you know which properties that you want to target as well as the fact if and
when you ever decide to do, um, to bid on a property at auction, you do absolutely need
to understand how those liens works.
Okay? (···0.5s) Research the title process. So typically that's going to be through your
county and you could even, you know, just literally call the county and say, you know
what? I have this property that I'm looking at and I wonder if you could tell me how I
could go about finding how much is owed on the property, or if there are any liens that
are attached to that property. And I believe you get, you give nice, you get nice in
return.
And so if you contact somebody at the county that can help you step by step on how to
research those records, that's going to help you greatly. They'll know little tricks of the
trade and they'll be able to share that with you. And usually when you're asking
somebody about their job, what it is they do, they're usually more than happy to share
that information with you. So you can certainly start there and that's not going to cost
anything, right? I've been, um, researching the process or trying to do, um, research on
properties and we've been at the government offices and you know, sometimes they'll,
I'll ask what this code means and you know, they'll be able to tell me, but I'll say, is there
an index of, you know what this means?
No, no. But any questions that you have, please feel free to ask me. I literally mentored
a student in Salt Lake City outside of Salt Lake, and (···1.0s) we, and she ended up
hiring the person that we met on at the county to help do some of this research on
foreclosures and how much money was owed, et cetera, because she knew her way
around the county records so well, and again, I mentioned you either have more time or
more money.
This particular student had more money and didn't have a lot of time. So because she,
number one, she asked the girl to train her, which she did. But then number two, she
had her do all of that research for her. So it was a double win for all of them. So
anyway, okay, that is from this page. We are moving on Bradley to our next page in the
action plan.
Okay? Gather all your foreclosure documents. So I had mentioned to you, relative to
your attorney, (···0.5s) ask your attorney what's going to be less expensive? Is it going
to be less expensive for you to have them review your documents or is it going to be
less expensive for them to just sell you what it is they already have created? Okay, ask
what's going to be the most beneficial way, least expensive way for you?
(···0.7s) And um, I had also mentioned, if any of you have an asset protection attorney,
they might have a database of documents that they might be able to share with you as
well. They'll likely give you the caveat that, oh, you need to have your attorney review
this as well. But that's a good start, right? Coming from an attorney, make sure that if
you're gonna do short sales, you include those documents as well. And I mentioned the
two most important documents, at least in my opinion. (···0.6s) One is that foreclosure
disclosure notice.
So there are often state specific documents on what you need to disclose or how you
need to disclose the fact that you are an investor and you're trying to help a
homeowner, they're often referred to as a distressed owner. So if there's something
state specific that you need to get the homeowner to sign, make sure that you have that
document. And then the other one that I said is also especially important is for the
equity share. So make sure that you are, um, using the proper equity share agreement
and that your attorney is comfortable with the document that you're using.
Keep in mind you guys, this is an upfront cost. And so if you're not going to do the
equity share yet, then by all means don't, you don't have to get that document ready if it
means getting, um, you know, for you having to pay out of pocket for something like
that. (···1.7s) But you're also going to need the authorization to (···0.7s) release
information for the bank.
That's a free document. Go ahead and get that document and get it ready so that when
the opportunity is there, you'll have as much as you can already under your belt and not
have to, um, get all of that, you know, run and jump and try to get all of that put
together. Last minute. You'll have most of what you can, but the documents you have to
pay for, maybe you'll wait until closer to the actual deal for you to take on something like
that. (···1.2s) I want you to meet with your realtor. If you don't have a realtor, I do
suggest you get one.
You know that we haven't really talked about a lot of finding properties on the M L s,
although that is one way (···0.6s) and sometimes it will indicate that it's a short sale,
sometimes it will. Or if it's an r e o, they generally will list that it is a short sale. So you
can sort by that way. In (···1.2s) my opinion, the m l s currently depend, depending on
when you're watching this is not likely going to be the best way for you to find
properties, okay? But your realtor also is very much aware of the market usually, so
they can tell you what's happening in the market from a foreclosure perspective.
Are there any short sales? No, Catherine, right now everybody owes less than their
mortgage. As you know, there's been a lot of appreciation, equity is building, so no,
there aren't a lot of short sales. Okay, well, you know, you're not gonna be focusing on
that right now. (···0.7s) Or you could also say, you know, do you have somebody in your
office that does, um, that handles short sales for your clients? Because we talked about
it may not be something you wanna do, (···0.7s) ask about res, there may not be a lot of
res because again, it's just simply supply and demand and there's not a lot of supply of
res possibly.
Um, so that may not be one of the avenues, you know, you wanna include it in the
search that your realtor sends you, but I wouldn't necessarily target res because you're
not going to likely get the best deals. Again, they're on the m l Ss (···0.9s) while you're
there, because when we talk about rehabbing or what it is you're gonna be doing with
the property, go ahead and ask the realtor what the average days on market is.
So you have some idea how long, if you're gonna do a flip, how long is it going to take
once you're finished with that property? Now it will depend on neighborhood, it will
depend on price range, but generally speaking, they should be able to give you a
general idea. So I wanted to make sure that you had some idea there. (···0.6s) And
(···0.6s) when I mentor students, I have probably 50 or more questions that I ask
realtors or that I can ask realtors.
I don't always ask every single one, but I do always ask about the foreclosure market.
And I do ask about, um, you know, the average days on market so we know how to
plan, okay? So definitely have a formal sit down conversation with your realtor. You also
should do this periodically. Why? Well, because the market changes. And so you could
get updates. Oftentimes realtors will, because I'm asking all these questions about the
market and such, oftentimes they will pull up a recent presentation they had at one of
their realtor meetings, you know, and so they'll share the monthly data or the data year
to date or something like that.
So they often have this information at their fingertips. I would also use this as a word of
caution (···0.6s) if your realtor doesn't know, like what the median value is or what the
average days on market is run. (···0.7s) Because if they don't know their market well
enough to know those two things, they are not going to be help helpful to you in your
market doing what it is you wanna do because they, you know more than they do and
that's not gonna help you.
Okay? So use your realtor for that market knowledge. And you know, if you're gonna do
a flip, if you buy a pre foreclosure, you know, maybe you buy it at the auction, maybe,
you know, you send out marketing, you deal directly with the homeowner, but if you're
gonna flip it, you may be using it or you may be listing it with your agent. So it's not, you
know, I'm not saying to just gather all this information from your realtor and you're never
gonna allow them to make money if you do flips, you could use them.
You just may not be buying off the m l s, but you may, it depends on your area. If there's
a good deal, then by all means (···0.9s) find out when the auctions are held. So we went
through several examples of how to find when and where the auctions are held and you
know, I know a lot of people find it intimidating, but I really do want, you want you to
attend.
If you need somebody to go with you, whether it's your business partner or not, that's
okay. Or if you say, look, Katherine, I'm gonna agree to go the first time, but I'm not
gonna talk to anybody. Okay, well, at least you go. And then the second time around,
you're gonna be a little bit more comfortable, okay? But I really do want you to go and I
want you to see how things are done. See, hopefully you'll meet one or two investors
before the auction, or one or two investors after the auction, you know, and just try to let
them know maybe initially you're not their competition. So that in fact they are willing to
share some of that information with you, right?
(···1.2s) Create your marketing. (···0.6s) You need to create your marketing. And in
case I didn't mention it, you need to create your marketing because it is all about
marketing, right? I've said that repeatedly. The word marketing has come up so many
different times. So you need to create your marketing and then you need to plan how
you're going to move forward with that and then execute.
(···1.3s) What are you gonna do? Decide you need to make some decisions. You have
taken this class obviously, and you know that there are various types of marketing.
Marketing is critical. You're not gonna wake up tomorrow with a duplex in your driveway.
You must do something to find that deal. And marketing is obviously one of those ways.
So is it gonna be postcards? We talked about that. Is it going to be letters? We talked
about that. We're gonna make flyers.
We talked about that. Flyers are inexpensive, right? You don't even have to pay for
postage. Door hangers are a possibility. (···0.7s) Bandit signs, you could put up signs I
talked about from a marketing perspective that if you put up bandit signs for them to call
you even before it gets filed. Now, I don't know how much we talked about bandit signs
are technically (···0.5s) illegal. Um, and I don't mean against the law, it's really against

code violation. And so (···0.8s) I have been the queen of bandit signs and (···0.8s) you
know, some places you won't get in trouble.
Um, like I said, I, I don't know anybody who ever has gotten in trouble, but I do want to
caution you that code enforcement doesn't like them. I would say more often than not,
they're just going to pick them up unless you plaster the entire area. Um, but otherwise,
just know that it is an option. Don't put out 500 to start, right? Because you don't know if
you're gonna get in trouble. You don't wanna have to go find the 499 other signs that
were put out, right?
So you could probably just put a pin on the map where you're putting your signs. Try try
it. And you know, if you find that it doesn't work for you or you feel that, you know,
you're, you're not comfortable putting out signs, that's okay. Just if you choose to take
that plunge and put out some signs, don't start with a very large number. Start with five
or 10, you know, see if you get any calls, see if you get into any trouble, you know that
they're, that code enforcement is calling you from those signs, you know, or if you, um,
use Google Voice, you know, they can't find you, they're not gonna be able to hunt you
down, right?
You know, from g p s on where your phone is or what have you. But, you know, you
may have a number like that that they can't track you. But nonetheless, that would be a
good indicator of whether or not you should even proceed down that route. And my
experience too is code enforcement officers have a certain, um, certain geographic area
that they're responsible for. And so, you know, this code enfor enforcement officer may
be very strict.
This one may not. So you may find, you know, what parts of town or what parts of your
farming neighborhoods, the signs are going to last longer. Um, if you're gonna do
ringless voicemails or text, we talked about that. You wanna check into the do not call,
um, laws for your particular state to make sure that you're not in violation. And I had
somebody in real estate and a fellow investor who recently just in passing kind of said
something about with the new law or with the new rule that was changed.
So I don't know if that was for that specific area or if it was federal. Um, but you know,
my, my advice to you would just be to check it out because something might have
possibly changed. (···1.1s) Create what you wanna say for door knocking. So we talked
about typing out your script or you know, what it is you wanna say to these homeowners
rather than knocking on the door and when they answer you say, uh, where do I start?
What do I do? And you just freeze, right? Be prepared.
What is it that you wanna say? What flavor do you want to add to your, um, you know,
opening lines? What do you wanna say to them? Be a little bit prepared. And then we
talked about refining it, we rehearsing it so that you'll remember it, you know, exactly
wordsmithing it so you know exactly what it is you wanna say and practice it. Again, we
talked about practicing in front of the mirror. It's not fun, but I can assure you I haven't
loved filming this recording because I had to look at myself the entire time.
It's almost as though I was looking at a mirror. I'm looking at the video of myself. So
you're not gonna have to rehearse your um, uh, your script nearly as long as I had to
record this presentation for you. So I had to look at myself longer than you. So next time
you are in front of the mirror rehearsing, think about if Catherine did it for hours and
hours and hours, then by all means I can do it for a little bit of time. Bradley did the
same. So make sure that you're comfortable with what it is you're gonna say. And then
like I said, break it down into an outline form so that you aren't overly rehearsed, right?
You don't wanna, you wanna be comfortable, but you don't wanna be, you just don't
wanna regurgitate those words, right? You don't wanna sound overly rehearsed and not
putting a lot of emotion into it. By that I don't mean crying, but just make sure that you're
sincere in what it is you're saying. Okay? (···0.7s) Contact the county to see how they
calculate property taxes. So before you can analyze a property and we talked about
how do you come up with that offer, you need to know how to calculate the property
taxes.
And so that's typically going to be starting with the county. You may have to go through
the city or they may be able to tell you, um, exactly how, you know, whatever city your
property is in, how you would calculate that portion of it. (···1.7s) Oftentimes there is a
calculator online. Yeah, you can go ahead and switch it Bradley. Sometimes there's just
a little calculator on the tax assessor site and you'll be able to do it that way. (···1.0s)
Again, we're gonna be talking about analyzing properties, right?
We talked about, um, including insurance. So you need to know what insurance is. If
you've never bought an investment property before, the insurance is going to be
different than what you're paying on your homeowner's policy for your primary
residence. So you need to have some idea, or you might be an inve, you might be
investing in a different area. Bradley said, you know, one of their first properties was
four hours away. Well the insurance there might be completely different from their
owner occupied residence.
Also, as it relates to location, you know we talked about if you're on the coast there
might be additional, um, insurance, you know, that is required and more costly
insurance than is required. So you don't have to call every single time to get a quote,
but give them some kind of idea of maybe the price range you'll be looking at or the
neighborhood you'll be looking at or the size property that you'll be looking at. And they'll
be able to at least give you a guide so you have somewhere to start. Now if you know
for sure that you're gonna be buying this property, by all means you can call and get a
direct quote.
(···1.3s) You also want to contact the um, title company and or closing attorney to find
out how much your closing costs are gonna be. You need to have some idea so that
again, before you analyze the property, you know what those factors are going to be.
(···0.5s) You also need to contact a lender because I told you, as it relates to closing
costs, there's two pieces. One is the lender fees and then the other is the actual closing
fees.
And sometimes they're standard, sometimes they're based on the property. So you
wanna make sure that you're including both of those pieces, not just one. (···1.0s) So
analyze your deals, you can even just do it for practice and then make sure that you're
getting good on it. Um, good at it. So make sure that you know how to get the comps.
We went to, um, you know, that piece of software and so that we could look up other
properties to see what type of, um, pictures were on that property so that we could
compare, you know, if a property was fully rehabbed, then that would be what our after
repair value is.
So what I also recommend to students is whenever you are doing deals, okay, when
you're analyzing properties, (···0.8s) practice your own comps before you buy a
property, then you can have your realtor (···0.8s) confirm that your comp is correct,
okay?
Before you actually buy. But I want you to have the practice. And then if you are doing it
on the property that you're asking your realtor to give you comps on, well then guess
what? You're also going to know whether or not your comps were right, whatever you
came out with, whatever comparable value. See if your realtor came close to that, if
you're far off, then guess what? You're gonna need some more practice or you're gonna
need to change some things or maybe ask your realtor to explain to you why they got a
different number and yours came on so much higher or so much lower.
Okay? Practice your analyzing those deals for your comps as well as knowing what it is
you have to, or the maximum that you can offer. So again, it's all those pieces when we
went through that, okay? (···1.0s) I don't know where your um, credit score is, and I'm
not telling you that it's low. Wherever it is, try to increase it. I told you that working in this
business is going to negatively impact your score.
If you're only doing wholesaling, maybe it won't, but if you're gonna buy anything with
any type of loan, you typically are going to have a decrease in your credit score. So I
wanna make sure that you're doing what you can to build it or to keep it as high as you
possibly can. And we talked about some of the ways you can obviously research that a
little bit as well. (···1.6s) But we talked about paying on time, obviously that's number
one. And then that credit utilization ratio, right?
Keep your utilization lower or raise your limit (···1.4s) check into financing options,
okay? I don't want anybody to check your credit, so don't, don't forget that part. But you
might even wanna make sure you might be able to get a home equity line of credit on
your own property. (···0.8s) So if that's an option for you, by all means check into it. I
told you there's typically not a lot of closing costs for that. So it doesn't cost much
money. Um, you need to know whether or not you are in a finance financeable position.
Do you have the money down to put on a property or can you get it from private money?
But all other pieces, would you be able to qualify for a loan? So if you can't, then you're
going to know that you're going to have to do something in the creative arena, okay?
But you need to know whether or not it's an option. And like I said, you can paint your
picture for that lender. You don't have to um, you know, have them run your credit score
and see you're debt and all that other stuff.
You can paint the picture for them, (···1.1s) interview several large banks or mortgage
brokers. You also need to do that with community banks and also hard money, hard
money lenders. So see what their terms are (···0.7s) and you know, they may be
changing, they may have changed. I told you it's been probably almost a year since I've
spoken to one Covid kept us off the road. So I haven't been interviewing as many
mortgage brokers and community banks as I normally would have in a week or a month.
And so, you know, as if the market changes too, post covid, you know, are things gonna
change and then you know, the lending might change right along with it. So you need to
know what you're up against and whether or not that's an option for you. If hard money
lenders are your only route, there's nothing wrong with that. You know that you need to
go that route and then you won't bother going to any more community banks or
mortgage brokers or um, large banks, what have you. Mortgage brokers though I told
you may have access to hard money (···0.8s) brainstorm for potential private money
lenders.
I told you, if you don't have to start out with private money, you're gonna end up with
private money, right? And as it relates to closing costs, if you're using private money, I
mentioned, you know, my first house, my uncle, I didn't realize it at the time, but he
saved me a lot of money in lender fees because he didn't charge me points or you
know, all of those other types of things. So I had no idea that he was saving me money.
But private money, it's (···0.9s) Bradley will likely appreciate this analogy.
Private money is like flying private. I mean once you fly private, you don't wanna go
back to commercial. So if you can do private money and if you have enough resources
available to you, I (···0.5s) mentored one of, um, my more successful students too. His
wife was an anesthesiologist and she said that every day during surgery (···0.5s) all,
well of course they paid attention to what they were doing, but what they often spoke
about was investing because she's in a room full of doctors, right?
That have money. And what are they talking about? They're talking about investing.
Well she had a whole slew of private lenders, you know, because I told you a lot of
people wanna be in real estate, they don't know how to go about it. And this is a perfect
opportunity for them to be involved. (···0.7s) I think this will be our last action plan slide.
Am I correct? (···4.6s) The tiers are starting you guys classes ending, oh no.
(···1.2s) Begin identifying potential rehab contractors. You know, a great place to start is
through urea. You know, your real estate investor group. Sometimes you can find them
through Lowe's or Home Depot or your lumberyard or anything along those guides. Ask
for referrals and it's better that you have them before you need them. Now, I will caution
you when you're trying to get referrals from people, let's say that I'm doing a lot of
rehabbing in my area and if I have somebody that I want to use all the time, well guess
what?
I'm not gonna give you their information, right? But if I do have a plumber, I do have an
electrician or an AC guy or a roofer, things like that, those subcontractors, (···0.5s)
people are usually very willing to share that information and tell Harry that I referred you
type of thing. You know, they want to know those other subcontractors wanna know
where they're getting their business from. And then hopefully Harry will remember me
the next time that I need an air conditioner and he'll give a better deal.
(···1.1s) Research I r ss I r a investing options. If that is an option for you, it may or may
not be okay? The other piece to that too is remember that people can lend to you
through their i r a. So before Bradley was married, if he, and it would've been his fiance
at the time, if he and his fiance had IRAs legally they could have lent to each other, but
now that they're married, they can't.
But think about understanding how someone can benefit from lending through their I R
A. And when you're soliciting for private money, that makes you well versed to be able
to deliver that part of the equation as well that they might not have known about or
understood (···1.2s) research redemptive rights for your area if in fact there are any.
Um, also, can you purchase the redemptive, right? Okay, (···0.8s) set up to receive
those r e o listings, just like we said as it relates to any other property that's listed on the
M L s.
And I don't know if you know this, but you're going to have to make offers in order to do
deals. If you aren't making offers, you're not gonna be able to do deals. And so this is
now where I get on my soapbox a little bit. (···0.6s) I want you guys to understand, and I
wish we were in person because I would be looking you in the eye as I go around the
room, (···0.8s) I want you guys to understand that truly (···0.8s) by this point, the end of
my class, this means you've likely had a three-day training with pip, possibly another
trainer, but likely pip, (···0.6s) another three day basic fundamental course of real
estate.
So now you're at six days, now you've had my class, which basically equates to another
three day training. So you already have nine days worth of training. Not only that, you
have the education, you have the resources.
(···0.8s) PIP is amazing. I mean, we're all, you know, members of the pip fan club, by all
means. And I'm sure as students you are too. You know, if you reach out to pip, pip will
answer your question. We as trainers, if you reach out to us, we're going to help you in
any way that we can. We do this because we want to. It keeps us on our toes. I love
what I do. I know Bradley, you could hear his passion coming through when he was
talking about the rehab, right? We're all passionate about what it is we do.
And so we wanna help and we wanna share that knowledge. It keeps us sharp. We're
always learning something new, right? So (···0.6s) you absolutely have enough
information, you have enough resources. And what'll happen too, (···0.6s) if you don't
start taking action at some point in time, you just get to the point where it's information
overload and you start, let's say, you know, so many students will take the wholesale
class and say, oh, I want a wholesale, then they'll take the foreclosure class, oh, I
wanna do foreclosures.
Then they'll take the lease option class. Oh, I wanna do lease options. If you don't start
executing, your poor brain is all jumbled and you can't remember unless you're badly,
(···0.6s) you can't remember which class said which thing and which contract or which
strategy and how all the pieces aligned you. It just gets all jumbled up there. And I had a
student, um, actually it was a fellow mentor one time that said the guideline that he used
was that he would take a class, (···0.6s) execute a deal with that strategy, and then take
the next class and execute a deal with that strategy.
So I need you to do deals, (···0.7s) I want you to do this. And (···0.7s) one time I
mentored a student and um, he said, you know, I need to at least buy a duplex. And I
said, yes, I, I totally agree, but why do you say that? And he said, well, my trainer told
me I needed to, and so I'm telling you, (···0.5s) you must do a deal.
And I'm not even saying that it has to be a foreclosure deal, okay? Whether it's
wholesale lease, I don't, or flip whatever it is, I'm not even telling you how you have to
get it. Obviously I'd love the fact if it was foreclosure related. However, if it's not, that's
okay. But I still want you to understand that you have enough knowledge at this point to
be able to absolutely go and do a deal. And more importantly, you have the resources
available to you to help you if you need another set of eyes, you know, review this,
these numbers.
Am I doing it right? Whatever your questions are, we're there to help you. So I want to
thank you for your time, for your attention, for your patience with us. Sometimes we
might have joked back and forth and God knows I tease Bradley, but I assure you he
did not lose any sleep over it. And even if we said that Pip was gonna sue us when we
were talking about acid protection, that's okay too. I (···1.0s) assure you Pip will get over
it and I assure you he has delivered harder to us than we ever delivered to him.
So anyway, it has been my honor, it has been my pleasure. Thank you very much for
participating in and watching the class. I hope that you enjoy it. I hope that you're able
to, I hope that we have the opportunity someday to meet in person. And I would love for
you to come up to me and say, oh, your class was amazing. If you don't think it was
quite so great, you can say hello, but you don't have to comment on the class. Okay?
But nonetheless, I would love the opportunity to meet you guys personally. Thank you.
Thank you. Thank you Bradley, do you have anything that you want to add? And thank
you. I wanna thank Bradley because he has helped me greatly. So Bradley, I, one of
those thank yous is for you as well. Thank you for all that you've done to help me
through this. (···1.4s) My pleasure. And it's been great. And you know, free
foreclosures, one of my first classes as I got started as an investor, really (···0.6s)
catapulted me into this business. So again, thank you for sharing your knowledge with
all of us, uh, and any questions you guys have, feel free to reach out.
We look forward to, to seeing you be successful, uh, and helping you along the way. So
thanks for your time and we'll see you on the next training. Thank You everybody.
(···2.0s)
(···2.0s) Here. Alright, welcome back to another session of our lease auction rent to own class.
So we're gonna get right into it here and talk about how we can maximize our profits and return
on investments with all the different ways that we can utilize the lease option and rent to own
strategy. So if we're looking at a buying and fix or a rehab we can use the sandwich lease option
joint venture lease option or Wholesale lease option (···0.6s) A lot of times There's an
opportunity for foreclosure where again we can use the sandwich police option joint venture
lease option or Wholesale lease option.
(···0.8s) Again, when there's foreclosure plus a rehab we can look at Sandwich lease option joint
venture lease option or wholesale pre-foreclosures, right? That's a great way to find some good
deals before those properties hit auction or hit the market and again utilizing sandwich lease
option joint venture lease option or Wholesale lease option and then a wholesale plus the rehab
plus the sandwich these option with a joint fixture partner or wholesale it so again, like we
always say it is Play-Doh, you can always use these different ways having this information on
how you can utilize a different ways of the lease option like the sandwich to join venture or
wholesale.
You're gonna have a lot more options and a lot more exit strategies when you're looking at
different properties or different opportunities. So (···1.1s) what Ericson to cover next year is an
example that we call one two, three Oak Street, we're gonna assume that our tenant buyer is able
to qualify and purchase the home at the end of the term. We're gonna assume there are no closing
costs today (···0.5s) and we're gonna get into those numbers more in depth in when we call our
numbers 2.0 but we're gonna go through this example here where our client.
Qualified we're going to sell the home back in three years and we're going to walk you through
those numbers so that you get a better understanding. So Eric. Why don't we get right into the
example of one two? Okay, super. (···0.6s) So we'll go back to our other camera. (···3.9s) So
(···0.8s) the again what we saw on this on the screen a few slides ago on our last session is we
have a tenant buyer who is able to buy a property but they need to be in there as a primary
residence for at least 12 months or in some cases at least 24 months with on-time payments not
only to us on rent but everything else in their life and that makes done right or happy.
They can see. Yes, they (···0.9s) look like they'll be able to afford the mortgage payment moving
forward because they had no problem paying this rent for two or three years (···0.6s) while they
were in the least period of the lease option. So again, we're going to assume here (···0.6s) tenant
buyer.
(···1.7s) in three years (···2.8s) they can buy. (···2.2s) For $450,000 in a later session. We're
going to talk about how to figure out. Well, what can they buy in three years? What? What is the
right price point right? So assuming we've already done those things so we can go ahead and find
a house now. (···6.2s) And let's say we find something today has a fair market value (···0.7s)
401,000.
All right, so that's what it's worth today. (···1.9s) And so we're going to get a great purchase
opportunity (···1.2s) so we get profit in the by because we're going to buy this thing for 400,000
we all (···0.8s) right, so (···0.5s) nothing really there to write home for (···1.0s) we're gonna
look and see what is the appreciation.
So when we talk about appreciation what we're talking about is how have property prices change
year over year and how will they continue to change your over year? And the truth is we don't
know what appreciation is even right now certainly not next year certainly not in the in the next
three years, but we can calculate what it has been. (···0.7s) So again with appreciation you're in
essence looking over your shoulder (···1.3s) it is you know, what was it in the last 12 months?
And so we look at what did (···0.6s) comparable property sell for 12 months ago versus what did
they sell for today?
Or if we're in halfway through the month we look and say, okay. Well last month. (···0.6s) What
was the average sale price for these things on the open market versus the same month 12 months
earlier. And so (···0.9s) we've gone through periods here in the United States and in Canada
where we've had some crazy high appreciation and we know that that doesn't go on (···0.7s)
every single year forever. So what we do is we look and say okay if the trend were to continue
(···0.7s) what would it be and so let's say that we think that appreciation has been you know,
maybe for this Market five or six percent but maybe he's gonna be slowing down we might say,
okay.
Well appreciation in the future is our best guess is 4% meaning as properties. Go. Go ahead. And
(···0.7s) go on we just see that the value is going to go up which a lot of that means is because
the the currency like the US dollar has has been having less buying power.
So that may also be part of what it is. So either way we know today. Today based on (···0.6s)
comps based on other things that have sold similar size condition location (···0.9s) Etc. What we
can say, is that okay? Well today it's worth 401. (···3.5s) If the market increases by four percent
then one year from today. (···2.2s) We can take today's price 401.
(···1.1s) We can put in our calculator times four percent. (···1.2s) And what we would do is we'd
see that one year (···0.7s) from now. It should be worth at that rate 417,040. (···1.2s) We can
take that end of year one (···0.5s) value right to figure out what the two year is. (···1.6s) and
again, we bring (···0.7s) end of year 1 4 17.
(···0.5s) Oh 40. (···1.2s) Multiply it times the expected appreciation and we can see that the
value is 433,721. (···0.7s) again, end of year three (···3.0s) We can see that (···0.5s) 433 if that
were to continue to grow at that rate. (···8.7s) Right. So in three years from now, we think it's
gonna be worth 451 and our tenant buyer has the ability to buy this thing for 450.
So that is (···1.0s) that's something that is in alignment with what we think now later on. I found
out and I are going to talk about well what happens if we're in a market that's 0% or what
happens if the market has been has been going down or will go down. We're going to talk about
all those things, but we have to get through numbers 1.0 first and get into numbers 2.0 before we
can start pulling at those threats. So (···1.1s) moving forward with this.
Let's assume that this is going to be correct for (···0.5s) our for our particular house here at 123
Oak Street. (···0.7s) And so (···0.7s) we're going to run the numbers chronologically and then
later in another session. We're going to do it through the (···0.7s) through an Excel spreadsheet
that does a lot more details where we can throw in closing cost things like that (···0.9s) and it
doesn't more efficiently, but first we have to walk before we can crawl. So what we're going to
do here is we're going to go ahead (···0.6s) and (···0.7s) pick.
(···1.2s) A (···1.0s) start off with okay well (···0.7s) today so let's assume that it's you know,
January 1st. And so this is the very beginning of year one. (···0.9s) So I'm just going to call that
chronologically year one and I'll abbreviate that. (···3.0s) So year One what occurs well, we're
going to go ahead and buy this property. (···4.2s) For $400,000.
Right, we're (···3.3s) going to do an 80% loan to value loan. So we're going to get a mortgage on
it so our loan. (···1.6s) If we take 400,000 multiply it times eighty percent. We see that that's
going to be 320,000. Right. (···0.7s) We know that we're going to do a down payment. (···1.4s)
All right, and for this initial example, we're going to assume this is coming out of our pocket, but
we're going to look at later on (···0.9s) what you know, what are our other sources can we work
with the JV partner, but just keep it simple for this first part.
We're going to go ahead and put in $80,000 so our loan to value. (···1.0s) Is 80% (···0.9s) our
down payment is 20% We're all going to go ahead and do like Alfonso was talking about last
time is we're going to go ahead and calculate what is fair market rent if we were just going to
hold this house as a rental house. (···0.6s) And we were going to attract someone with good
credit relative to this Market. What would be the going rate so we can like Alfonso showed us
we can look at several different sources and find out what fair market rent is here.
And let's say it's 2400 for someone with good credit relative to them market. So (···0.7s) we're
going to go ahead and (···1.2s) figure out what our cost is here on principal and interest. So let's
go ahead and do that. (···0.7s) Maybe we go to a let's say just to keep Simple number simple.
Let's say that the going interest rate in this moment right now is 5% So we're going to do go to
(···0.9s) a (···0.6s) financial calculator or time value money calculator or there's many websites
on online that will do it.
One of them is more organization. Amortization I should say amortization table. (···2.2s) dot org
(···0.7s) that website was up and running as of today. I'm assuming it is when when you're
watching this recording (···0.6s) we're going to calculate a loan of 320,000. Let's go ahead and
do it for 30 years 360 (···0.7s) payments, even though we know it's going to be paid off before
then.
We're going to do a 5% interest. (···4.3s) And so what we would find out, is that (···0.8s) our
principal and interests. (···1.1s) Payment on that might be something like 17 18. (···1.9s) So just
the financing prints one interest on this 320,000 is going to eat up 17 18 a month. We're often
have to figure out what taxes are.
(···0.9s) So here's where we can contact (···0.7s) our local tax collector or we can go a lot of
them have websites (···0.7s) on their website. They a have calculator where you put in an

address you put in a sale price and we'll give you a good estimate of what the property taxes will
be. I'm just going to throw in a placeholder here for $500 same thing with insurance. We might
contact our local insurance agent figure out what is going to cost to (···1.6s) to ensure this
property. (···0.9s) We're not going to be ensuring the contents.
We'll talk about that at a later session, but we do need to (···1.1s) ensure the property itself.
(···0.7s) And so (···0.8s) you can tell your insurance agent. It's going to be a lease option, but
what they hear is it's a rental property because that's what it is during this stage here. So what is
going to cost to ensure this rental property? I'm just gonna you know markets very widely across
the United States. I'll just put it a placeholder saying it's 1200 dollars a year. Let's calculate that
at a month at a monthly amount. So it's going to cost us $100 a month. And so (···2.8s) if we add
all those in we know that our pity p i t i are pity payment on this is 23.
(···0.7s) 18 (···1.4s) dollars (···1.5s) per month (···1.0s) Right. This is money coming out of our
deal. This is the cost to hold the property with that loan. (···0.8s) Now (···0.6s) again, still
staying in year one in our initial setup here. We have our tenant buyer. (···1.8s) So an earlier
session we talked about your tenant buyers.
Typically (···1.0s) the future lenders going to want to see them in there for at least 12 months of
on Time payments or 24 (···0.7s) months of on-time payments. Let's say we attract someone who
is had some Terrible Things occur. It affected their credit immensely. (···0.6s) Maybe it was
more recent than not and so they're through the woods. They're out of that issue, but they are
needing to show 24 months of on Time payments. We're gonna go ahead and give them a threeyear
option.
(···4.4s) now (···0.8s) we can go ahead and calculate through our earlier calculation here on this
previous page that we think this property is going to be worth 451 plus let's go ahead and give
them an opportunity to buy this thing at 450. So during the three-year option (···0.6s) the option
paperwork. (···2.3s) Says they can if they do what they say. They're gonna do take care of the
property pay rent on time and buy the property they can buy any time within the three-year
period for 450,000.
right (···3.5s) now (···0.9s) We need to charge them a non-refundable option consideration for
the next three years if Austin property prices, you know for some magical reason now go into the
three million dollar Mark. We have tied our hands we've sold them a golden ticket that says they
can buy it for 450. So since our hands are tied during this three year time period they need to pay
for that.
And so that's why they're paying us an option fee or an option consideration, which we call the
enrock the non-refundable option consideration. (···1.0s) And we come up with a number and so
(···1.5s) we're not going to share with them how we calculate this we'll just say as an example
for this one for our three-year option lease option on this property. There's a non-refundable
option option consideration of $20,000 right now. (···1.0s) If you went ahead and took the time
to divide 20,000 by 450 you would see that equates to in this particular example of 4.4%
roughly.
(···0.9s) Right. So (···0.8s) we're charging them 4.4 percent. So again in a previous session we
talked about (···0.5s) at least three and a half. If not four if not five or more. (···0.6s) We're
probably not going to attract someone who will easily pay 20% and rock because they're
probably have some ability perhaps to get a loan at that point. So but it should be fairly easy to
find a (···1.4s) hungry tenant buyer who is willing to pay more than what Fair what a security
deposit would be on a comparable rental but a lot less than what it would cost to put in a if they
bought it today at 400,000 with the 20% down.
They're the ones having to come up with $80,000. So 80 thousand dollars makes this look really
cheap. (···0.8s) All right. So let's as we do this we're going to use a different color here just to so
you can see it. (···0.5s) And so we're going to look at what is our running total for our
investment so far.
So I'm to going put on just a different color here on the right side. We initially up here had to
invest $80,000. So that's coming out of our pockets into the deals invested in the deal $80,000.
(···2.4s) Here we've collected a n rock of 20,000 that offsets the (···0.7s) 80,000 we had coming
out of our pocket. So then the effective money into this deal is still sixty thousand dollars.
(···1.4s) All right, (···0.5s) so that's all occurs in year one. So again, we're looking at this
chronologically. So let's now look at what happens during the cash flow period so the cash flow
period is from the time they move in year one all the way to year three. (···1.1s) That's a one.
And all right. So year one year two year three. (···1.1s) Well, we know we're going to charge
them rent. (···3.8s) now (···1.0s) What are you going to charge them for rent?
Right? We recommend that it should be above what their future pity payments going to be.
(···7.5s) And so this is where later on we'll show you how you can work with the mortgage
broker or work with a credit team to help you figure out. (···0.9s) When they buy this thing in
three years, assuming interest rates have crept up during that time period what is their cost
(···0.6s) per month?
And so let's say (···0.8s) our credit team says well, you know, assuming interest rates continue to
grow (···0.5s) we can see that (···0.7s) financing a (···1.3s) the bulk a of $450,000 purchase.
Let's say just for simple numbers. It's going to be $3,000 so we know fair market rents 2400.
(···1.0s) We can't just charge them 2,400. First of all, their credit doesn't show that we should
charge them 2,400 but it also won't help them because underwriter will go.
Okay, we can see that they've been in the property and have paid 2400 for for three years, but
we're about to qualify them for a $3,000 month loan. And we're going to have to lean on credit
like you would not believe this is not going to be a simple refinance. So (···0.6s) what a lot of
investors will do is they'll take (···0.6s) To figure out the rent they'll take fair market rent
(···0.5s) here is $2,400 and they're going to add something to it. (···0.6s) Some investors use
10% for their Market some use 20 or 30 percent and so they'll add some percent to it to figure it
out.
(···1.8s) So let's say we said fair market rents 2400 (···0.9s) we added something to it. Maybe we
got it and we wanted to get north of this $3,000. We might put in there that we're going to do
3100. All (···2.3s) right. So again, it should be more than fair market rent for someone who has
good credit relative to that market and it be should something that is above what the future pity
payments going to be.
(···1.0s) for the tenant buyer when they to go buy (···0.5s) so (···0.8s) If we did go with this
3100, right this is we can figure out what our cash flow is. This is the money that we're collecting
in rent, but then we have these other expenses that we already calculated up here 2013 dollars.
All right. So this is money coming out. That's why we use the minus sign. (···0.6s) So our net
cash flow and this one is positive by 782 a month.
(···0.8s) That's per month. (···1.1s) So we collect the rent of 3100 we go ahead and we pay the
principal and interest on the loan 17 18 taxes insurance cover all our bases there. So (···0.6s)
we're calculating what our profit would be just from this net cash flow if we were collecting 782
a month and (···0.8s) net cash flow. (···1.3s) And they went the full term of 36 months.
(···3.7s) 782 times 36 months our calculator tells us it's 28,152. (···0.7s) So this is again. We're
keeping a running tally on the right side. The running tally says that (···1.0s) during this cash
flow time period we went ahead and got another 28,000. (···1.2s) 152 dollars (···1.8s) so our
initial investment really (···0.6s) was at this point 60,000 we plus this in we have now an
investment of only 31,000.
(···0.8s) 848 dollars Right. Now as Alfonso said we have a situation where we have (···0.8s)
we're going to assume that this tenant buyer is going to buy we're going to assume that they are
going to buy near the end here. (···0.6s) We're going to cover the bases in a later session what
happens if they don't buy what happens if they want to buy early what happens, you know, we're
gonna what happens if appreciation was a lot higher than a 4% what happens if it was a lot less
what happens we're gonna talk about all those things later on but let's continue with this one
assuming things go as planned what we see here is that (···7.6s) We now are going to a closing.
(···0.7s) and so at this closing we have a (···1.0s) we have a (···1.1s) tenant buyer who's now,
you know going to get their loan and we can go ahead and sell to them.
So (···4.9s) we're going to call this (···0.6s) the end of year three. (···3.8s) And we're going to
sell. (···2.3s) for 450 (···3.5s) and we're gonna have to from that 450 when we go to that closing
first thing that's going to occur is they're going to pay off the loan.
(···0.8s) So you're a title company or your attorney or wherever you're getting your closing at?
It's to going contact the lender and find out a payoff. Yes. Three (···1.4s) years earlier we
borrowed 320,000 but we've been making principal and interest payments every month that have
slowly started to whittle away at that. So based on amortization table.org or some other source,
we can calculate that (···0.6s) they pay off on that will be 305,100. Right, (···1.5s) so this is our
payoff.
(···4.0s) At the end of three years when that tenant buyer's going to want to buy later on. We'll
look at well what happens if they don't buy and they don't want to buy they change their mind,
whatever they move out. We're gonna put another tenant buyer in there for another three years.
Well, you know then six years go by and this is going be to even even a lower number. All right,
and we're probably selling it at a higher number. So you'll see things actually (···0.6s) the longer
it takes for a lease option to actually close and sell the more profit it is but the longer you have to
wait for that profit.
(···0.7s) So (···0.8s) if we say that we have a $450,000 coming (···1.1s) in at that closing minus
the 305 payoff that leaves us with a net effect of for 144,900. (···1.3s) Now if we took our
running total that we had earlier we can see that that was 31,848 if you remember so when we're
going take to that number and we're going to now throw in another 144,900 to it.
And what we do here is we have (···1.8s) a net effects. We're gonna put this over here Plus
(···1.0s) 144,900. (···2.5s) The net effect is we're now (···0.9s) positive by 113, (···0.8s) 052
(···1.1s) now as we said earlier set in an earlier session, there's a lot of different ways to do this.
A of lot investors will say yeah, there is no rent credit.
There's no credit for your endrock. And so that would be pure profit but a lot of educated
investors (···0.5s) want to entice and encourage and help tenant buyers become owners help
renters become owners. (···0.8s) So it's not uncommon for (···0.9s) the investor on day one with
our tenant buyer to do some sort of credit. And those are going to show up as seller credits at the
closing table. (···2.8s) Right. So one of them we talked about was the nrock.
(···1.8s) Now with this again, it was twenty thousand dollars tenant buyer, you know back in day
one. We told them tenant buyer. There is an upfront non-refundable option consideration of
$20,000. However, if you do what you say you're to going do take care of the property pay rent
on time and buy the property we will give you a credit. (···0.8s) Equal to that. We're not holding
this money in escrow. It is not a down payment. It is immediately earned to us back on year one
on day one with the tenant buyer.
But this is something where we're to going go ahead and give a paper credit. So it's not money.
We have to bring back to the table. It's just going to eat into what we were (···1.0s) what we
have up here. And so let's assume also with this one. A of lot investors will do a rent credit. All
right. So let's say for this one. We did an addition to the the (···0.7s) rent we were charging them.
We also charged them an additional $500 on top of that.
Now this is helpful to the tenant buyer for several reasons. This is first of all, it shows that they
can not only afford the 3100. But in fact, they're actually affording 3,600 a (···1.0s) month on
this thing. And so this is really good for an entering Department. Oh, wow, this is this is Stellar
we can see that through their bank accounts and their credit reports that we they're able to
forward this plus all things. (···1.0s) In their life in addition to that. This is if we're giving money
back this can help them put in more of a down payment now.
(···0.7s) They may only need a three or three and a half percent down payment. But the less they
finance the the Lesser loans going to be and if they can they're they're always can put down more
of a down payment at the time. So if we're going to go ahead and do $500 a month every time
you pay the rent to 3100 plus the $500 rent credit on time. We're going to give you a credit equal
to equal to the rent credit and if that went the full 36 months (···1.6s) our calculator says five
hundred dollars a month times 36 months is another 18,000.
(···2.0s) So this one we could set up on day one that hey if you do what you say you're going to
do. (···0.8s) here is A (···1.3s) rent, excuse me a seller credit we're going to give again. This is
not money. We have to bring to the closing table in three years. This just has impact on what our
profit is from from the closing table. So (···0.6s) this is coming out. (···0.6s) So we're going to
minus 38,000.
So if we have a positive 113, oh 52 minus 38,000. We now have 75,000 positive and 52 dollars.
(···1.0s) Over a three-year period now (···0.5s) we've run through the numbers we went through
initial year one. We went through the cash flow years of year one through three and now we
went through the closing process here of year (···0.8s) at the end of year three. So this is a great
time based on us having put in that initial $80,000 down payment.
What would our (···0.9s) return on investment be well based on this what we do is we have a
three-year profit of 75,000. We've got to divide that into a yearly amount. So we're going to get
our yearly amount. (···5.7s) our yearly average is this three-year number 75, (···2.3s) 052
(···0.7s) and divide that by the number of years three years (···1.9s) So this would equate to a
(···1.8s) wealth creation of 25,000.
(···0.9s) 17 dollars per year. I'll put that down here year. Right. So now we have something
because again, Roi is always based on the year. You know, how much per year so now we can
say what is our return on investment. There's a couple ways we can look at this one is that we
(···0.6s) had to have an eighty thousand dollar down payment initially.
So let's just run it based on that first. So here we have return on investment is our profit. (···1.1s)
per year $25,017 (···0.8s) And again, we're going to divide that. (···0.8s) Divide that by the
(···1.1s) our cat the cash that came out of our pocket, which this was $80,000. We're going
(···1.7s) to multiply times a hundred so we can see that as a percent and that would equal 31.27%
(···2.7s) That's better than bank CD for sure.
All right. (···0.8s) Now what a lot of investors will do is go. Oh, well if I already have my tenant
buyer lined up and we're shopping for a home and we can find it if I can collect that $20,000
(···0.8s) from the tenant buyer. (···0.7s) Up front (···0.5s) and have that in essence an escrow
until we can close on the property move them in. We actually effectively only needed 60,000 to
do this deal because the other $20,000 came from our tenant buyers and rock.
So let's do a more realistic return on investment. (···1.7s) again, the yearly average 25,000 17
(···1.0s) divided by our true cash investment. If we did a Smart Way multiply that times 100.
(···0.6s) Our return investment is 41.7% (···1.2s) All right. That's the power of using someone
else's money. (···0.8s) Now you look at this and you go Alfonso Eric, why aren't all investors
doing lease options.
I mean, here's a here's a very simple one. Here's a very easy one. There's tons of properties out
there that we can buy here. We bought this one at face value. We didn't even go hunting for a
discount. There's people to put into those properties. We just have to find them and convince
them a rent to own and (···0.7s) why isn't everyone doing this because (···1.3s) very very few
investors have taken the time to learn what you're learning right now. (···0.7s) And this is the
value of education for these Advanced strategies.
So here now you can put that into place. You have a traditional real estate industry that can feed
you tenant buyers. You can find properties and this is why we're going to spend a lot of time on
the purchase lease option because it is the easiest quickest way to get started right so, (···1.0s) I
think it looks good there. I think we could leave it at that. But let's have a little fun with it. Right.
Let's go ahead and calculate. (···1.0s) What? (···3.8s) What our return would be (···0.5s) on a
(···0.6s) if we were using someone else's money?
And actually I'm looking at the time here and alfons. I think this might be a good place to
transition. So we're gonna leave this session here. We had to use our money, (···0.8s) you know,
$60,000 to go ahead and initiate it and when we come back on our next next session, what we're
going to do is we're gonna start off with well (···0.5s) Alfonso Eric what happens if we want to
do the deal with using none of our own money.
Is that a possibly what would that look like? What would our return on investment look like, so
we'll do that at the next session. (···14.5s)
(···0.8s) Here. All (···7.5s) right. Well, welcome back (···0.8s) and on this session. We're going
to be talking a lot more about the vocabulary and what is an option. So we'll just start off with
the straight options. So straight options are a standard type of agreement that give one of the
parties the right to buy lease renew or sell a property on a specific specific future date (···0.8s)
for predetermined price.
And so ideally we want to use our options. We'd like to have them on paper. I have heard of
options where it was done orally and it be later became a big mess. So we want to put this on
paper (···0.6s) so we can put specific wording about what is the future date. What is the
predetermined price? Is it a dollar amount or is it going to be calculated in the future by some
sort of mathematical equation that perhaps is attached to a appraisal and who's doing the
appraisal so we can make this a simple and as complicated as as you want to but please please
put it on paper.
(···0.7s) And so yes, the price can be determined (···1.3s) determined at the time of writing the
option. That's the best way to do it, (···0.9s) but we will also be just so we will certainly be
discussing in this class the straight options (···0.8s) which are also we can call them just the right
to buy right to buy or purchase option means the same thing. (···2.7s) What is an option and right
the conditional options the conditional option is an option that has some form of condition
defined in the agreement between the parties.
So that's you know, whether it's a time period (···0.5s) you know, whether a length of time
obviously the specific property (···0.5s) the the defined in the agreement between the two-party
through the tenant buyer the sellers (···0.8s) of the of the agreement. So a conditional option
contracts are less risky for buyer or the option e and really because they have that option not that
obligation as we've talked in previous sessions about so they know exactly what they're going to
be buying the home for at the end of the term how long that program is.
How much of that payment is going to be put towards that future down payment or that future
deposit that they're going to need and some examples of condition examples are satisfactory
survey satisfactory financing satisfactory inspection or business partners approval. So in many
you of have heard of (···0.7s) the book Rich, Dad Poor Dad written by Robert kiwasaki, so a
conditional For (···0.6s) you know, he uses business partner as his cat (···0.5s) and you know, he
said my cat doesn't like the offer or it cat doesn't like the property or something about that and
was able to you know, and and the agreement or walk away from that so having those options or
those conditions in your in your agreements in those purchases that you make are very powerful
because it's gonna allow you to walk away or maybe not follow through if there's something that
doesn't work out as you do your due diligence you realize that maybe it's not going to cash flow
or it's not the property in the area that you want to buy it gives you that option to walk away or to
end that term at that point there.
Yeah, so and it's it's important to understand that if we just say the word option when we're
talking to someone who is in the traditional real estate industry.
They may think well are they talking about a conditional option and versus a (···0.8s) purchase
option or some other like a lease option? So so it's important to understand that the word option
can be have other (···0.7s) uses to it like a conditional option. (···0.7s) So (···1.2s) we can also
go ahead and understand that we're going to be talking a lot about the option to buy (···0.6s) so
given to buyer sets of price and terms for purchase after specific period of time allows potential
buyers to (···0.6s) take advantage of appreciation without risk and (···0.9s) expert (···1.0s)
expenses of ownership.
And so this is one of those things where (···1.3s) we can do an option (···1.0s) option to
purchase without the lease and so we'll talk more about that in another session, but (···0.7s) Just
understand that again.
There's you know lease options and then there's other forms of the option. There's even an option
to renew, right? So this may be for a renter a tenant who may renew their lease after a set period
of time for a predetermined amount. So for instance, (···0.7s) You see this a lot with commercial
properties, you know, the the story is going to be leasing from the shopping center and they'll go
ahead and they have maybe a five-year lease, but they also have the right to renew the lease at
their choice (···0.9s) maybe for another five years.
And so they kind of know that they've set their location. They P the community knows where
they are and what services or products they sell and so this way the landlord just can't come in
and go. Well, I found another tenant who's going to pay a lot more and so this is an option for
new where it gives a renter in essence the right to have the opportunity to go ahead and (···0.8s)
renew. (···1.4s) So as we get into more of the terminology and the terms that you're going to
want to learn first one, we'll start with here is a lessee and this is a person who rents land or
property from a lessor.
The lessee's also known as the tenant and muscle pulled the specific obligations as defined in the
lease agreement and the bylaw so, you know, this is your tenant your tenant buyer the person
that's actually going to be renting the property that has the right to be living and using that
property that we see that's in that for that specific time period whether it's month to month,
whether it's annual Elise or you know, as we get into our our agreements, you know, maybe for a
specific time between one to three five years depending on the length of the term.
The next is a lessor is a participant of the lease agreement who takes possession of the property
and provides it as a leasing subject to the least for temporary possession. That's also known as
the landlord. So the lessee the lessor and don't think that you're less sore because you're the
landlord but you know, you're gonna be looking at these specific terms and the agreements refer
to the least or the least. you know stipulating what what's expected or what the obligations are
for each party in that agreement what again what the payments are the terms of the payments
when they need to be made what are you know some of the repercussions if they're not made
how long the the lease is actually signed for so those are just some terms to learn and to get
comfortable with and get familiar with (···1.7s) And so let's also look at the other side there.
All right optiony option or where the lessee lessor has to do with the lease. The option e option
or usually has to do with the the right to buy and so we see optiony the option he has the
exclusive rights to buy the property during the specified period of time.
So again, we can call them a tenant buyer. If they're doing a lease option from you doing a rent
to own from you. And with this they are would be considered the option e they have the (···1.5s)
the right to buy the property. All right, so that's why we call them the tenant buyer and some
other markets they may call them the tenant or renter option e so and then the option or again if
we're the ones doing the rent to own then we are the person who's giving our tenant buyer the the
right to buy and so (···0.5s) again, we're going to talk (···0.5s) another session about different
forms of a lease option.
And so typically most of you know, you all are going to go ahead and be doing Elise option
where you're giving An opportunity to do a rent to own and in that case, you're going to be the
less sore option or but remember lease options can be used for many other things. And so there
might be times when you are the lessee option e so (···0.7s) example, you find someone who has
a rundown house maybe something they inherited and they don't want to fix it up.
They know if they took the time and energy to fix it up. They could maybe sell it for a higher
price (···1.2s) they but they just don't have the focus or the energy or the capital to do that. They
really don't want to take a lowball offer based on a (···1.3s) on what it's worth and it's current
condition. (···0.5s) And so they've been saying no to some potential buyers because they thought
the price was too low and no one's come, you know up to them and offer them like a higher price
and so we might find this potential seller and say well (···0.7s) We buy property one of two
ways.
We buy property with cash or we buy property with terms. If we buy with cash, we need a
significant discount. We need an opportunity to buy this based on what it's worth right now in its
current shape (···0.5s) and if they say no to that like they've said no to a lot of other potential
buyers we go. Well, that's not the only way we can buy property another way we can buy it is
with terms.
Have you ever heard of the lease option? Maybe what we do is we do a lease option where we go
ahead and have the right to lease or use the property. We probably want to write a (···1.4s) a sort
of Master lease option that not allows not only us to be in the property but also our contractors to
be in the property or perhaps our tenants to be in the property or perhaps our tenant buyers to be
in the property. So we'd want some sort of really really (···2.5s) less see option-y friendly lease
option.
And so we go ahead (···0.7s) and (···1.6s) get them to agree to do a lease option because we
offer them a higher price. So we're offering them more than (···0.5s) some of the The cash
buyers are right now in its current shape, but we're not giving a price that's so high that we can't
make a profit from if we were going to do a rehab and so in that example, there we go ahead and
lease option from them. We give them also have the right to buy we go ahead and build into that
right to buy a time period that allows us to do whatever our exit strategy is.
So if we're to going do it just a simple flip. Maybe we need a few months to fix it. Maybe a few
months to sell it and close and so we might just say well we'll do a one-year lease option.
(···1.5s) If we think that maybe we'd like to entice them with a higher price. Maybe our exit
strategy is to hold it as a rental or maybe to do offer it just to a family as a rent to own we might
go ahead and put in there a longer time period right so (···0.7s) if they don't if the seller does not
need the cash right this moment, why not go ahead and say well, you know, how about you give
us a six year lease option on it right gives us plenty of time to get our crews in there to fix it
gives us plenty time to put tenants in there.
(···0.7s) We will go ahead and set up monthly payments to you (···0.6s) regardless of whether
our tenants pay us. And so there's a lot of different ways to do this. So the theology that Alfonso
and I like to use a lot (···0.8s) Is lease options are like Play-Doh, right? So, you know what Play-
Doh is, you know, so the kids like to take into comes into the little cans or the little paper with
the plastic lids and comes in different colors.
And if you go into a Kindergarten class and give each of those kids a can of Play-Doh, you'll
notice that they will all do something different with it. And that's what lease options are. They're
all there. There's no standard way. It has to be done. (···0.7s) It has to be legal and both parties
both people on both sides of the table have to agree to it. So we find the the home that someone
has inherited they don't they want more money for it. But no one's paying them their price.
Maybe we can go ahead and shape the Play-Doh. So we have the time we might put up
something where we put very little money down on the table so that we can go ahead and use our
Capital to do the rehab or what have you. (···0.7s) And we can really make this a great
opportunity for them if they're willing to wait. (···0.8s) Again, we buy property one of two ways
cash or terms cash. You want it quick and easy, we'll buy it as is but it's going to be a lower
price. (···0.7s) You want to hire price you're willing to wait (···2.0s) another analogy that we like
to use is the one with with the marshmallows, right?
So, I mean if you there's psychology studies going back years and years and years about, you
know, going to a group of young kids and and saying (···0.7s) Alright you we do a test study
here and we offer each of the kids. They have a choice. They can either have (···0.8s) one
marshmallow now or we'll set the timer here on the table and for five minutes and if it dings you
get to marshmallows and so, you know, some of the kids want the immediate gratification of we
want the one marshmallow.
So there's an example of the (···1.0s) you may be a (···0.7s) seller who's willing to take cash now
sell it as is (···0.9s) most of you are like alfons and I were not licensed real estate agents. So we
don't have to (···0.9s) go ahead and charge them a commission. And so we say, hey we'll buy it
as is we're not (···1.3s) you're not having to pay commissions, etc. Etc. We see these problems
with the property. We're buying it as is but (···0.6s) the advantage you're giving us is we're
buying it (···0.8s) at (···0.8s) a lower discount, but there's other kids in the marshmallow study
who are willing to wait they're willing to wait to get the two marshmallows and then you have
some sellers in the situation like that who are willing to go ahead.
And say great, you know put a trivial Mount down as an option fee and we'll go ahead and
(···0.6s) wait until you've done these other things and so (···0.5s) and in the creative financing
class, they'll talk a lot about we can even map out the the payments they're going to be receiving
over time and how that it in of itself could be (···0.7s) a big piece of how we're paying them.
So (···0.7s) lots of different ways to shape the Play-Doh a lot of different ways to go ahead and
do lease options. (···1.3s) Yeah, and you know at its core the lease option is the lease with an
option to purchase. That's what you're providing. Your tenant buyers is that lease with a future
option to purchase that home? It's a non-traditional way to purchase property as we talked in
previous (···1.0s) segments here is that it's non-traditional.
It's way for people that want to own their home that have been turned down by the traditional
(···0.9s) ways of financing by the banks by the lenders by other mortgage institutions. So it's
giving that lessee an option and a possession of control that property without The Upfront costs
and risks of ownership. They don't need to have the perfect credit or that the down the full down
payment or you know the the income today, but it's giving them that option to own that home
that possession and control of the property without actually qualifying today.
It's a creative financing solution and strategy that you can use and actually apply. So if you are in
your local market and you know, there are you know, different realtors or mortgage brokers,
there's plenty of people that are don't qualify for that traditional way of owning a home. This is
an option for them to qualify also known as a rent to own as Eric had mentioned previously is
rent to buy or you know future purchase or at least to purchase (···0.7s) different terminology
that you should know that it can also be called that but really, you know, the lease option rent to
own probably the more popular ways and we need to educate our team about the win-win lease
option strategy.

So there's multiple wins in the lease option. You're gonna help your tenant buyers. You're gonna
help your joint venture Partners, you're gonna help those professional Partners, not only the
Realtors and mortgage brokers, but you have inspectors Insurance lawyers all the different
people that are going to be involved in that transaction throughout that program. (···0.7s) So
you're creating multiple wins throughout the lease auction (···0.7s) many different ways that you
can do it in strategize or or different ways that run and like Eric said, you know the Play-Doh
you're gonna have to make that decision yourself on how you operate your business or strategy
But ultimately it's giving the tenant buyers and options.
So there's plenty of different reasons. We talked about the different reasons why people need to
lease option or rent to own strategy, but again being able to move into that home today before
they have all the things that they need to qualify and training them and getting them ready so that
they do build towards that so they can qualify for their own traditional financing and the
education that you're taking here today and on these modules being able to demonstrate that or
show that to your partners and people that you're working with is gonna allow you to grow and
build your business and do many many of these lease options.
(···1.2s) And in a later session, we're gonna actually be getting into contracts and we're going to
be talking about leases and options and lease options and you'll see that the contracts were going
be to using are in fact lease options. But just to let you know, you know in the past I have seen a
contract that clearly said at the top lease option, but when I've read it, it's it's it can be interpret.
It is not a lease option. It is a lease slash mandatory requirement to purchase. So (···0.7s) don't
get too caught up in the term lease option rent to own lease purchase all those things read. What
is the actual contract and so (···0.7s) one things as we as investors, we know that we want to
control the paperwork and so (···0.6s) that is an important piece of this and so I'm sure you're
going to set it up so that it is (···0.8s) proper paperwork legal paperwork and all parties agree to
it.
And then if you want to call it whatever at the top of that it is what it is, but typically for us
(···0.8s) we will either Market (···0.9s) as a lease option opportunity for someone or rent to own
(···1.2s) either one of those so (···4.1s) And (···0.7s) so the before we get into this slide just just
a heads up lease options can be used for (···0.5s) or just an option to purchase really can be used
for one of two things.
It can be used either as an acquisition strategy. We found the person who inherited the home and
we're going to go ahead and lease option it allow us time to go ahead and and fix it up and or do
something else to it. (···0.8s) And so we can use it as an acquisition tool we can also use it as an
exit tool. All right, so maybe we bought a property that's already fixed up. We just bought it off
the open market and we go ahead and offer it as a lease option or rent to own to to a family who
may be can't qualify for traditional mortgage right now.
So either as an acquisition or as an exit, so Um, we're going to be going into here in little a bit
into other ways to lose at least options, but you'll see they're kind of accommodation of any
either an acquisition and/or an exit strategy. So when we talk about more on the exercise side, we
can even split it further we can talk about. Okay. Well is this a tenant first strategy for us as an
investor or is it a property first strategy?
So when we look at tenant first (···0.5s) you find a tenant and a tenant finds the house, right? So
maybe you don't have a piece of inventory to put them into yet. But you know of a family who
got turned down because they couldn't get a loan because of some sort of perhaps credit issue
where they were to be going required to put down a 20 plus percent down payment and for the
lender to feel comfortable to underwrite and to agree to the loan. (···0.7s) And the folks either
didn't have that much or they (···1.2s) they went ahead and they weren't willing to put that much
as a down payment.
So (···0.9s) that could be you know, now we got to look for for inventory. And so we can maybe
work with the tenant to find a property what part of town are you interested in? What what price
range? What can you forward a month? What can you for it as a purchase price? And so we here
we can have a higher success rate for closing this tenants love the home. They're helping find it.
They're the ones who fall in love with it. And so this can be a Time Saver for you. (···0.8s) And
so as we get into other sessions, we'll talk about how we how can we do that?
You know, can we work with the real estate agent, maybe take some of that work off our hands
and so in this we can also have a place where there's No Vacancy or carrying costs because you
know, we've they find the property or we work with them to find the property. And so we go
ahead and then find it we (···1.3s) get under contract to buy it and you know we go ahead and
get all the eyes dotted and T's crossed with our tenant buyers lease option from us and then we
can close on the property and move them in practically (···0.8s) immediately.
And so with that we're not going to have months and months and months of vacant time on the
property. So that would be more of a tenant first (···0.7s) process there. We can also do property
first, right? So you Market a home you already have this can be a great extra strategy. So maybe
right now you have a rental house and you've been renting it for a while. (···0.7s) Maybe you've
had good luck with it. Maybe not and one of the things you want to consider is what Alfonso said
earlier is.
Okay. Does this fit in the category of nice homes and nice neighborhoods meaning (···0.7s) it. Is
it a place where you could attract someone to want to buy it and be the homeowner so (···0.9s) is
the in a place that (···0.9s) is a lot of homeowners want, you know, someone who has good
credit and good and or good cash or button you're buying homes down the street for their own
personal residence, they're living in it. So this could be something could be a nice home and a
gated community or it could be out in the country.
It could be, you know, a double wide on an acre of land. Where is the demand for owner
occupied? (···0.7s) So you may be having a home that fits in that category. You can could sell it
retail and you say well gosh Alfonso and I Eric told them about how to do (···1.3s) you could do
rentals to just get cash flow. We could sell it retail (···0.8s) and just get the cash. Why not do a
lease option? Why not attract a family who can go ahead and go in there.
They're gonna pay you money up front. We're gonna run numbers in a later session, but they're
gonna pay you some money up front. They're gonna pay you money each month and then if and
when they buy it, they're gonna go ahead and pay you then as well. And so this would be perhaps
an example of a property first where you're going ahead and you've got the inventory now you
want to put someone into it and what's nice about lease options. If you've been holding that as a
rental, it's nice about lease options is that (···0.8s) Up until now you've had people in there who
had (···0.7s) temporary housing mentality.
Maybe they've been great tenants and they've taken care of it. (···1.0s) Well as a tenant, but they
are living or have lived in that property as if it is not their house. It is your house or it's the
landlord's house. And so there is they're not taking extreme care of all the pieces and parts the
inside and outside of that property because it's not their house, right? So now you're going to do a
rent to own and you're going to attract someone who is going to put some money on the table and
their intention is to buy it.
Otherwise, they wouldn't put that money on the table and they wouldn't agree to do a lease
option. And so when they move into the home don't be surprised if they tell their friends and
family, they bought a house because in their mind they have the right to use under the lease, but
they all have the right to buy under the option and that is an exclusive option that no one else has
so (···0.6s) in essence. They are moving forward with home ownership, so they may interpret
that. Friends and family that yeah, we bought a house, right? They have not become the titled
owner yet, but they do have a claim in essence to get the deed in the future.
(···0.7s) So (···0.9s) those folks are going to be taking care of it. Like it's their own home.
There's going be to a pride of ownership that you will typically not see with your tenants. So
you're sending on some rental inventory. You might want to kind of go ahead and audit those
properties that you have right now and see at some point maybe when it naturally transitions to
okay your existing tenant moves out perhaps transitioning and do it as a lease option because you
already got the property you might as well maximize the cash flow and the cash that that it can
be bring to you.
Yeah, (···3.4s) and as we get into sandwich lease options, this is a property first strategy so many
different ways to do the sandwich lease option like Eric said if you already own the property,
maybe you can continue to (···0.7s) to Market and find tenant buyers to to come in and rent to
own or lease option that property you controlling the property without ownership.
And typically there's three parties that are involved. There's the owner there's the seller or the
investor and then there's you (···0.8s) that is the seller or the investor and then the tenant buyer.
So in the three parties, you know, you have an owner that wants to sell their home but you know
wants those two marshmallows instead of the one right now, so you can work out an agreement,
you know, obviously friendly terms with you in terms of how long that you're gonna lease that
property from that owner what terms that you're going be to paying each month or what payment
you'll be making each month to those to the the owner (···0.9s) and as well as how long then
there's the seller the investor that you're going to be now leasing to somebody else to attendant
buyer.
So, you know if you're Leasing the the property for say on a thousand dollars a month. Now you
can lease to that tenant buyer for 12 or 1500 dollars a month and making that profit and cash
flow every month as well too. So the good thing is that there's no money down. The property is
already owned by the owner. You don't need to acquire the property come up with a down
payment closing costs all the things the land transfer everything that needs to be paid that money
that properties already own finding the tenant buyer that wants to own that home.
(···0.7s) In that two three or four year period again within that time period that you've signed and
you want to give yourself a little bit of leeway as well. So maybe you sign a five-year option
with that owner and you have a three-year option with your tenant buyer so that if it doesn't work
out in that three years, you can't extend to a fourth or a fifth and you don't need to renegotiate or
rediscussed the terms at that point there. (···0.8s) So the no money down deal that the owner
already owns the property wants to sell that home.
You're now marketing to a tenant buyer that wants to own that home in that future. And
essentially you're managing the property managing the property management making sure that
that owner is getting paid every month making sure you're getting paid every month from that
tenant buyer and they're doing everything that they need to do to qualify and own that home as
well and the option consideration that the client and we'll get into a little bit about that in a future
session as well too that may be tax deferred until the end of the option contract. These are
potential future owners.
So similar way that you're gonna go and own or buy a home (···0.5s) most owners are going to
have to provide some type of Initial option call Initial option deposit or down payment at the
beginning of each of the program. So that option consideration that you'll be getting. You'll be
putting in your pocket and deferring that taxes until the end of the program. So a little bit about
the sandwich these option. There's some great benefits that sellers that want to sell their home
maybe don't need that capital or don't need that cash today. They have that time frame that they
can you know, they want to make a little bit of money along the way too paying what you know,
making sure if they had mortgage or if it's paid out, right?
They're making cash flow throughout the program. You don't have to come up with any money
to buy the home or acquire the property (···0.6s) and you find that tenant buyer that wants to
own that home so that you're gonna be able to you know cash flow have that tenant buyer there
in and work throughout the program to make sure that they get to that purchase at the end of the
program. (···1.4s) And so (···0.7s) like Alfonso was saying, you know with a sandwich lease
option. We are playing (···0.9s) two different parts in this so (···1.8s) start off with you know,
we find an owner and we have a lease with them.
And so we also have the right to buy with the purchase option. So imagine again, we'll go back
to the scenario where there's someone who's inherited to home. It needs some work or not. Let's
just let's take the rehabbing off because we'll talk more about the rehab lease option in our next
session. So you find a property (···0.5s) someone's inherited the home. It's it's okay as it is now
and maybe they want to hire price but no one's giving them that price, you know, people are
coming saying hey, I'll buy it from you you inherit it is free money.
I'll buy it for you for 50 cents on the dollar and we come to there. We give them a more
reasonable price point, but they have to give us time. (···0.7s) So we're now going ahead and
leasing an optioning from our from the owner again that lease option that we create is going be to
something that gives us lots of wiggle room. Alright, it's going to have a specific time period it's
going be to have a specific purchase price at within that time period and it's also going to be
something that we probably will pay lease payments monthly payments which you know,
depending on what we agree with them will be you know what they are (···0.7s) but we go ahead
and then put our tenant buyers in there.
So the tenant buyer has the lease agreement with us the investor and the Tenant buyer also has
the right to buy the purchase option contract with us. So in this case, we're going to be both the
lessee and the lessor. (···0.8s) And so this could be something where (···1.0s) it sounds like it's
complicated but it really isn't it and a lot of investors who get into lease options will start off with
a process we'll (···0.5s) talk about in our next section called a purchase lease option and (···0.7s)
it is very powerful but understand that a sandwich lease option (···0.9s) it is it's not complicated
other than there's one set of lease option between the seller and you and then there's another lease
option between you and your client the tenant buyer.
And so the the least option that you're to going use with your tenant buyer is going to be much
more restrictive as an example with the seller.
We have the right to do a lot of work to the property. It needs to we also have the right to sublet
to someone else like a family who needs a place to live when we lease option to that family.
We're going to restrict, (···1.0s) you know, they can't have a bunch of contractors come through
we're going to strict. No, they can't, you know, rent out rooms or rent out the the (···1.2s) do
Airbnb to the property and/or find another family to take their place we're going to restrict a lot
of that. So again the Plato that we work out with our seller is going to give us a lot of
opportunities (···1.0s) and we're going to take some of the rights that we buy in our lease option
from our seller and sublease or sub-option out to our tenant buyer to the to the family that are
going to live in the property.
And so (···0.6s) that is where we're creating an opportunity for them (···0.6s) to get into a home
to eventually buy the home and a closing in one two or three years and at that point the deed will
transfer so understand that with a (···1.1s) lease option a sandwich lease option like that weird
putting a family in a property.
We don't own right? So (···0.9s) the the very old thought comes up. Well, is it better to own real
estate or control real estate? It's better to control it one way to control real estate is to own it,
right but here with the sandwich, please option example, we laid out is we are going ahead and
Offering of property we don't own we have the right to own. (···1.2s) And we go ahead and
(···0.8s) give someone else a piece of that as an example.
It just put some quick numbers to it. (···0.6s) With the seller. Let's say we have the right to buy
the property for $200,000 (···1.0s) sometime in the next six years (···0.5s) and we're paying
them in the meantime, you know, $2,000 a month which covers (···0.9s) the the taxes and
insurance all those things are covered (···0.7s) and we turn around and give our family an
opportunity to go ahead and put (···1.3s) they can buy sometime in the next three years for
300,000 and they're paying $3,000 a month.
And so we're going ahead and we're making a (···1.4s) cash flow each month having to pay our
landlord the owner two thousand dollars but collecting from our tenant $3,000. So we're making
a $1,000 a month on a property. We don't own we're also (···0.6s) if our tenant buyers buy it we
go ahead and (···0.8s) are going to sell it for 300, but we have to buy it for 200. So (···0.6s) we'll
talk about a closing and all that stuff at a later session, but you can see that there's there's a lot of
money to be made on controlling real estate without owning it.
(···0.6s) And the other thing we're going to talk about at a later session is the option fee. So
maybe we pay a thousand dollar option fee to the seller. But our (···0.9s) our tenant buyers pay
us (···0.6s) a $15,000 option fee. So there's a lot of places for when a sandwich lease option
where we can make money up front on day one and each month and down the road and also a of
lot protection built into a sandwich lease option. The only time we have to buy the home from
the seller.
(···0.7s) Is if the tenant buyer's going to pull their trigger with us, we have to pull the trigger with
the seller. That's the only time we have to buy the property. So it's possible the family that we put
into there has another opportunity to move across the country and they don't want to buy this
home now because they don't need this home now and so we could possibly make a of lot money
on a property and never (···0.6s) and ever owned the property so (···1.0s) When a sandwich
lease option is done correctly with good paperwork. It can be set up where it can be extremely
low risk setup.
So that is the sandwich option. We have a lot of other lease options to talk about. I think that
we're gonna go ahead and say goodbye for now. (···0.8s) Hope you enjoyed this session and and
our next session. We're yeah, we've seen the future. We'll talk a little bit about some rehab some
other options that you can execute the lease options strategy. See you soon. (···11.5s)
(···0.8s) Here, (···8.1s) so we were working on the paperwork for purchase lease option (···0.6s)
again. This is between you and your tenant buyer. We said there are three documents. We just
finished looking at the first document which is the sample lease agreement. So it's now time to
reveal the second one document and the second document is the sample purchase option
contract. So (···0.8s) obviously we have the least we have the option.
So we're going to look at the option here. And so again, there's multiple documents in Pips path.
And so here's the one that we like (···0.5s) to use as our basis here. (···0.6s) And so we've got the
sample purchase option contract in the course when you get this you welcome, we highlighted
the word samples and a lot of these you can take that out when you give it to your attorney. So
that doesn't show up as to the tenant by hey, here's the sample. No, where's the real one? Right so
it starts off saying this purchase option contract. Made an entered into some date and buying
between and so option or you can change this and so it doesn't say your option or your
management company.
It's going be to your name or entity then it will say (···0.7s) refer to herein as option or and then
option e again Mr. Mrs newlywed or whatever their name is. (···0.5s) They're going to be refer
to here in its optioning. (···0.8s) Inconsideration of the options promise here in and of other
valuable consideration and the sum of one dollar now paid (···0.8s) by each party to the others
the receipt and sufficiency of which is hereby acknowledged by each party and subject to the
terms and conditions set out in this agreement the parties agree as follows.
So again, this will both agree. (···0.6s) We're moving forward with this number two provided
that the option he has never been in default pursuant to the option East tenant lease agreement
lease nor the purchase option contract this thing optionally shell have the option to purchase the
option to purchase the property located and again, we can have an address here, but we're not
going to do a legal description.
The address is fine for this document three. This option will (···0.8s) expire without notice and
child be of no further effect. If not exercise on or before some date option expiration date.
(···3.6s) The option e designed to exercise the option to pursue a purchase on the option
expiration date must give the optional a written notice notice at least 90 days prior to the option
expiration. The option understands that the exercise of the option is not to be conditional on the
option obtaining satisfactory financing and the option shell before exercising the option to
purchase first satisfy itself that it has an appropriate mortgage commitment optionally
understands that times of the essence for this agreement and that the option he's failure to
exercise the option to purchase in the manner prescribed here in or the failure to purchase the
property by the specified option expiration date for any reason will result in the immediate
termination of the screaming and the option to purchase Shelby Dean null and void by 501 on the
501 pm on the specified closing date all monies paid by option.
You shall be retained by option as liquidated damages.
So again, we've got in here the 90 days that you were talking about earlier alfons. That the
written notice that the clients the tenant buyers have given that notice that they want to you know
exercise their option that they are going to move forward and buy and you know, there's
something really (···0.5s) where is it here.
So the option is obtaining satisfactories not conditional. Yes, so that's something yeah. I know. It
doesn't matter. It's not our job for them to get a loan right. Now. (···0.9s) Most of lease option
vestors. You have something like this saying hey, you have the right to buy you can buy any time
up until the 501 on that date. You have to give us at least 90 days heads up, (···0.6s) but it we're
not going to do sell our financing. We're not going to carry something afterwards. This is you
having to get all those ducks in a row by then.
And (···1.4s) you know, if you hurt your credit if you lost your job, if you you know, whatever if
interest, you know interest rates went up to a billion and inflation was a trillion. (···1.0s) This is
your golden ticket. And so if it's still valuable and you still have the ability go ahead and buy it
now side note. (···1.6s) The some investors (···0.7s) a small group of investors might consider
going ahead and saying hey Mr. And Mrs.
Newlywed you're about to get this property. You're about to get a loan with you know Bank
whatever (···0.5s) how about we'll be the bank and then they'll transition to a seller financing. I
have never done that I have no intention of doing that because I'd rather throw those (···0.8s)
proceeds back into another deal. Yeah similar thought process of yeah, if it doesn't execute or
doesn't work out in that lease option in that purchase or that rent to own then yeah, we move on
from that property (···0.6s) whether you know, execute one of the exit strategies and move on
(···0.6s) in very yeah it (···0.7s) very few cases or we've never done it either.
But yeah, that would be the same thinking. Yeah, it's just and you guys make a decision again
(···0.6s) Pips path has a lot of different trainings. The creative financing class is a great class.
You can learn how to do you want. It's called, you know, carrying paper or meaning doing seller
financing and you Can go ahead and (···0.6s) go into another creative strategy here where you
are the bank and you give them (···0.7s) maybe you're not going to wait for 30 years for the full
payment of this, but you could amortize a 30 year loan.
And again, it's it's I'd rather take my (···0.6s) let the banks do with the banks are good at (···0.6s)
and we cash out of this thing and we turn those, you know in (···0.7s) you know, what's it called
with the shampoo the the wash rinse and repeat washroom. So yeah, is that a hair joke, I guess
that is here. (···3.3s) All right. Let's go on to the next page which I flipped over here on
paragraph six (···0.6s) purchase price of the property the purchase price of the property is
whatever it is the purchase price shall be paid by credit for the initial option consideration as
described below plus the amount of any additional option consideration amount and any other
option consideration as accumulated over the term of the option agreement plus the remaining
purchase amount due on the closing of the purchase as follows, and we've got a little (···0.7s)
colon which goes to number seven the option to obtain new unconditional financing on or before
some date 30 days before closing and then eight.
(···1.5s) The applicable purchase price shall be subject to adjustments real estate taxes, including
local Improvement rates mortgage interest (···0.6s) or rentals unmetered public or private
utilities and fuelware build (···0.6s) to the unit and not (···0.6s) the condominium Corporation
are to be a portioned and allowed to the day of completion the day of completion itself to be a
portion to the optionally if this is condominium The Following also applies common expenses
and there shall be no adjustments for the option or share of any assets or liabilities of the
condominium Corporation, including any reserves or contingency fund to which the seller may
have contributed prior to the date of completion.
So again, this is kind of typical stuff when you go to a closing the title company your attorney or
Esco company who's handling the closing the we call it prorated prorate, you know property
taxes or what have you?
Yeah again, you know, maybe some sellers have paid in advance or they have some left to pay
for the rest of the years that basically that yeah care of that balance.
So All (···0.6s) right. So goes on to the option consideration number nine the option
consideration option agrees to pay the option. Excuse me, the sum of x amount dollars. There's
our endrock for this option to purchase and the option consideration shall be paid as follows.
(···1.4s) The tire option consideration is non-rough fundable the option consideration Mount
shall be applied toward the toward the down payment on the property. If and only if option
exercise the option to purchase.
(···1.2s) Monthly payments (···0.8s) a dish. Now. Remember when in the lease we were talking
about the lease payment. So this is going into something separate monthly payments additional
option consideration the option agrees to pay the option or in addition to the terms set out in the
tenant lease agreement the sum of X whatever the the rent rental credit is (···0.7s) on the first
day of each month. So (···0.9s) this is something where we can go ahead. And again if you're
doing rent credits, you can include that in there and yeah, absolutely and you know, this is where
you can point to to your tenant buyer saying hey, this is where you are protected.
This is where this is the option that you've given us. This is where it's stipulated. This is not
we've just taking your money and saying, oh no, you never give us anything. What are you
talking about? This is access almost as a receipt or or that deposit of thing here. These are the
numbers. This is where you're protected that you've given us this option consideration. If you
follow through do everything that you say this is what this is what you're you know (···0.7s) can
potentially be returned back to you.
(···0.7s) And it continues on additional option consideration subject to paragraph 9 here of the
option or shall have no obligation to repay to the option the additional option consideration. If
the option you defaults pursuit to the lease does not exercise the option as here and provide it
and/or does not complete the purchase of the property the option acknowledge that rent paid
pursuant to the lease show not be applied to the purchase price. So (···0.6s) rent credit, you
know, if you don't if you don't buy tenant buyer, you know that that's too bad.
You don't get the benefit of that and and the last part there the rent is the rent right? So (···1.2s)
do you have many tenant buyers who will say? (···0.7s) Oh, the rent is 2000. Does that all apply
to the loan? Yeah, we get that question all the time really say well, how do you how do what
about the mortgage? What about the taxes reality insurance? It's it's not even paid out, you know,
like no one that we know by his properties all cash right? Nice. Yeah, that'd be great. If you have
didn't have to pay but there's always expenses. Even if I did buy it all Cash There's still taxes
insurance that you have to pay.
So (···0.5s) that's where we're very clear. And even again we've talked about two separate
payments so that you know, this is what's actually going to be applied. And this is (···0.6s) what
what is the rent payment? Right? Right. It's it's interesting because I think we got that question a
lot more in there in the early years, but I think because a of lot the tenant buyers are now a
referral of a previous current buyer or passing by who's now become an owner they kind of
know, you know, it's $2,000 run.
That's the rent. It costs something to live there anywhere, you know, so there's none of that's
going to it but it's very clear if you're doing a rent credit. Hey if you I you get the benefit of that
if you don't buy, you know, that's that was also non-refundable. (···0.8s) Now, all right. Let's
look at this big paragraph here paragraph 12 default option agrees and understands that a
fundamental condition of this purchase option contract is that all terms and conditions of both the
options lease and/or this purchase option contract must not be in default or expired or this
purchase option contract will be null and void to further clarify all covenants of said lease and
this purchase option contract must have been fully performed by the option in order for the
option to purchase to be valid and enforceable this includes but is not limited to the repairs
maintenance and upkeep of said property payment or other obligations required under this lease
and or option to purchase default of any of the terms and conditions of said lease and or option to
purchase by the option you will result in this option to purchase being automatically null and
void and any money's paid here under as option consideration will retain by option or as
liquidated damages and not as A penalty default includes but not is not limited to failure to make
any lease or monthly option consideration payment by midnight on the first day of the month.
Yeah, and this is where you had referred in, you know, previous sections that if you're in default
of the lease, then you're in default of the object and the least cancels the the option and again just
keeping the client honest and making sure that they are making their payments on time.
They're following the guidelines and in the the things that are laid out in the lease so that if
they're they're not paying on time, then there are going lose to that option to purchase the home
as well.
Yeah, and it's wording like this that you have in your options and your other support documents
even into your marketing if you if you need to is that (···1.4s) we want you to be sure tenant
buyer that you're going be to buying this property. We want you to be sure that this before you
even sign these documents we want you to understand that (···0.8s) if you do what you say
you're gonna do and by the property we're giving you a credit equal to that and rock back and
we're giving you if you're doing a rent credit or rent credit there and this Is the type of verb
which is very important for them to understand you communicate it verbally, but you also have it
in writing and this is where I've had with strong verbs like this where we've had, you know, the
couple signing to get all excited.
They're going to move in in a few days and that night there have trouble sleeping and honey, or
you know, what about the job?
What about this? What about that? You know, (···0.9s) we've talked about you know, you know
moving to California. What have you and is this something that's you know would prevent us or
maybe we'll never do that. And so that pillow talk is what I call it is kind of like (···0.8s) And
what can happen is? Yes, they can call you the next day and say we've changed our mind and
I've already said you know, well don't do anything yet because usually that day if you say yeah,
absolutely no problem. Then that night there have trouble sleeping for a different reason and as
oh did we say no too easily but this is the stuff that makes it so that your tenant buyers who do
say yes and do move into the property.
They are committed at least on day one of buying the property. All right. (···0.8s) Yes things can
happen. They can fall of out love something can occur. But on day one they plan to buy they're
treating that property better than any tenant potentially could because they're treating it like their
property and so (···1.5s) This is a great opportunity for your tenant buyers.

And we just want to attract good tenant buyers who want to who want to appreciate that
opportunity. Yeah, and it's it's preparing them for that, you know in those two three four years
when they're gonna purchase that home this, you know, not saying but very similar type
documents that they're going to sign with their lender with their bank that is gonna have
stipulated if you know paying on time and if you don't there are warnings and then eventually if
it doesn't, you know and out then there are those things that are are put in place. So these
contracts these Agreements are to make it real to let the client know.
Hey, these are the things that I'm agreeing to and I'm putting it on paper and signing it and
making it real at the end of the day. Yeah, (···1.1s) absolutely (···1.1s) the option the agrees that
the option he's right here in our subject to the optionally (···0.6s) complying with all of the terms
and conditions of this lease and this purchase option contract if the option he defaults pursuant to
this lease that default shall be deemed be to default pursuant. The to the purchase option
agreement the option acknowledge that this term is fundamental to the agreement without which
the option or that's us would not have entered into this agreement.
So here it's for the optioning the tenant buyers (···0.9s) initials saying, yes, they understand
again, we're saying if they don't follow through with the lease if they pay rent later if they stop
paying rent the option is they understand the options dedic. It kills their their claim and really it
would also (···0.6s) I would say prevent but if they start paying things late or Miss and then have
to catch up, you know shortly thereafter.
It's going to disturb potentially the underwriting Department's ability to say. Hey, let's just
they've been able to afford it without an issue and let's do treat it as refinance. So All (···0.8s)
right, we're down at the bottom of this page (···0.8s) registration of this purchase option contract
on title (···0.6s) a filing of a caveat against the subject legal Title by the option you referring to
the potential rights under the option of purchase will result in the automatic revocation and
cancellation of this option to purchase and all monies will be retained by option or as liquidated
damage and not as a penalty.
(···0.9s) So again what we're saying here is we were putting these documents the least in the
option into a form where it can't be recorded because we're not putting illegal description to it.
We're not putting the signatures are signed in front of a public notary so there should not be a
way that they're going ahead and recording a a notice of some sort saying hey, we're the
newlyweds we have we don't own the property, but we have a claim or right to do it and so
again, (···0.9s) That's not an issue (···0.6s) if they somehow did or you allowed them to do it.
It wouldn't be an issue. If they bought what we're doing is we're protecting ourselves here that if
they don't buy (···0.6s) and there was some sort of notice in the public record (···0.6s) that notice
can't be removed. It can only be (···0.7s) ignored by having them sign something later on saying
hey, you know, we changed our mind or we're releasing ourselves really we release the owner
(···1.5s) or the option or out of this this ability.
So (···0.8s) just saying, you know, (···0.6s) it's like this document itself is legal tender and
Essence so it doesn't even need to be recorded. You cannot weasel out of this as an investor
(···0.7s) just because nothing's record because this document protects them so (···1.0s) so they're
fully protected but we're also protecting in the case that (···1.1s) they don't go ahead and buy so
it goes on to continue here at the bottom of the page in addition. (···1.3s) In addition option we
will be liable to option or for all incidental and consequential damages for slander of title or the
wrongful filing of a caveat including but not limited to a lawyer and his own client cost on all
full and them Indemnity basis.
So yes, you can't and if you did by some miracle (···1.7s) really it's it's I would say it's
impossible for them to record something but the truth is that you know, I've seen documents that
were recorded that somehow when they went to the recorder's office or some places called the
registry of deeds or the clerk of the court.
They (···0.6s) the the clerk behind the counter did not fully check to see if it's the proper County
if it's got a legal description if it's got (···0.8s) signature snow to ice and so, you know, if they try
a hundred times maybe one time they got a clerk who could (···0.8s) you know kind of tired
from from the night before and it's just like yeah stamping things. So (···1.4s) next moving on
paragraph 14. (···0.8s) Option credit upon the closing of the purchase following the exercise the
option the option or shall give the option A Credit in the amount of blank dollars option credit
for each (···0.5s) month.
The additional option consideration was paid in full and on time so we can go ahead and for
collecting $400 option consideration then every month they've done that we'll go ahead and give
them $400 time the number of those months paragraph 15 this option to purchase contract or any
interest arising from or contained here in are not transferable or assignable and the option to
purchase can only be exercised with the individual signing this purchase option contract again,
we already discuss.
Well what happens if my sister my cousin my brother (···0.6s) wants to go ahead and do
something like that (···0.9s) paragraph 16 repairs maintenance and insurance the option you shall
be responsible for all repairs maintenance costs service charges painting improvements and
additions to the property up to x amount of dollars on a per occasion basis all repairs that have
the potential. Exceeding per so many dollars per occasion must be approved in writing by the
option or prior to the commencement of any work or purchase of materials related here too.
The optional agrees that it is responsibility for all amounts over that dollar amount on a
purification basis other than those uncovered during the building inspection and/or highlighted in
the building inspection sign off form schedule a so (···0.8s) the way this stands and we've left it
just the way it stands. (···0.7s) We can go ahead and have it so that you know, like some
investors will do all right tenant buyer. You you pay for up to this price and anything bigger
huge.
We'll pay for this price. (···0.9s) A lot of us instead will go ahead and just leave most of the first
sentence. So the option the tenant buyer Shelby responsible for all repairs maintenance costs
service charges painting improvements any additions to the property period and you put a period
here and you don't even have the rest of that. (···1.0s) Yeah. Yeah, and that's the way that we
would handle it as well too. Any any repairs maintenance upkeep of the properties attendant
buyers responsibility, you know in some cases I do want to touch on is that you know say there is
a big ticket item something that does happen and maybe the tenant buyers don't have that
available cash or Capital to do that that repair we want to make sure that the property is in a good
state of repair.
We don't want, you know furnaces or roofs or things like that that aren't working. (···0.7s) So
what we've what we've done in the past or you know, it's actually been just a few cases where
(···0.8s) you know, how much do they have say $5,000 repair for XYZ. (···0.9s) We would
actually say. Okay. Well tenant buyer. How much do you have available to put towards this?
5,000 is it you know two thousand dollars? Okay, that's fine. And then whether ourselves are a
joint venture Partners, we would put in that extra 3,000 to get the property in that state of repair
and then that $3,000 would get added on and make it addendum to that contract at the end of the
of the term. So if they were buying it 500 then they'd be buying it 500 and 3,000 to recoup that
cost repair too. So but yeah having the tenant buyer responsible for all the repairs maintenance
(···1.3s) and if they are going to be doing anything that requires, you know licensed trades
people whether it's Electrical Plumbing things like that, they need written notice, you know
email suffice, but just to say hey, we're gonna have, you know, electrician in or we're gonna have
a plumber in and you know don't want Uncle Sparky working on the electrical right you want to
make sure that it's being done properly it is safe and it doesn't cause any other issues.
Yeah. Yeah. All (···0.5s) right. So we're going on here (···0.6s) the option or has disclose.
Relevant facts about the property the option arm makes no representations about any aspects of
the neighborhood or other facts or knowledge that are in the public domain of which shops are
may or may not have knowledge (···0.7s) paragraph 18 option shell take an active role to ensure
that the property stays in excellent condition option again.
That's our tenant buyer agrees that she he has the had adequate opportunity to inspect the
condition of the property the improvements utilities Electrical Plumbing appliances or any
defects of the property or the neighborhood option. He has the right to paint and decorate the
property at his or her discretion with tasteful guidelines optionally grease to get written
acceptance from the (···3.0s) option or us (···1.9s) To accept the color of the paint to be used
either inside or outside or before making any alterations or additions to the property optionally
further agrees that all work that requires a permit from the city is at the option ease expense and
responsibility all work performed on the building either by option or other contractors or any
other party shall be as an independent contractor or agent of the option and not as an agent or
employee of us the option or optioner has no right of supervision of the work perform optionally
further warrants that she he will be accountable for any minute mishaps and/or accidents
resulting from such work and will defend indemnify and hold the option or his or her agents free
from any claims from any other person Corporation or entity further acknowledges and agrees
that all improvements of any kind to the property belong to the operator (···0.6s) until such time
that the option actually becomes owner of the property pursuant to this agreement.
So, all right tenant buyer you want to build Putting up a new fence in the backyard.
(···0.8s) That's fine.
We'd like to see you know, who's doing it licensed Bond insured like we talked earlier and if you
don't buy the property, thank you for that new fence. So (···0.8s) tenant buyers will usually
typically do some minor things but I've never seen anyone. (···0.8s) I've seen them ask about can
we build a swimming pool? But there's really there's no Financial reason from the to build a
swimming pool until they've (···1.4s) actually are the property owner.
(···0.5s) Yeah. Typically yeah those it's more a lot of to do with the general maintenance the
upkeep of the property. I've seen, you know, kitchen renovations or bathrooms things like that a
little bit of Sweat Equity flooring paint all that kind of stuff. But yeah, when there's Big Ticket
items most the time that's happening after they own the property. Yeah. (···0.7s) So just some
again some boilerplate things that you know, they understand they have to comply with all local
and state and Etc laws and rules.
(···0.6s) They're not going to put any liens on it. (···0.6s) They aren't the title donor, but they do
have a right to buy so (···1.0s) there's really most lenders would not allow them to you know, do
an equity line on the home or anything like that at this point. So but they agree, they're not going
to do it. And again, they have read everything they understand everything and yes, (···0.6s) we
can go ahead. (···1.0s) And move to the next piece here (···0.8s) paragraph 24 subject to other
agreements the parties (···0.5s) to this contract specifically nods (···0.6s) and agreed that the
purchase option contract is subject to and shell be interpreted in accordance with the lease
agreement.
So again, we reference that lease agreement and (···0.6s) we've separated the documents but so
that if worst case scenario we need to fix we take the lease but there is a connection here with the
option and then of course, you know binding effect another boilerplate this option is subject to
option or becoming the red shirt owner of the of said property. So if we're doing a purchasely
option, we can go ahead and sign this with the (···0.6s) tenant buyer first (···0.7s) and while
we're under contract to buy but we go ahead and (···0.5s) have you know put in here that this is
subject for (···0.8s) us being able to buy that property there.
Yeah. Absolutely. Yeah and making sure that you know, these next Point these points are are so
important making sure that you know, you know, they Understand all you know payments and
everything that they're responsible for as well to. Yeah. So I'm gonna skip this for just half a
second we can go to the to the bottom of really it's the next shown on the next page was the
bottom of the document where everyone signs, you know us being the option or with our with
our title and the option e and so what some investors would like to do is they like to go ahead
and say now we've had these statements here where you can show them printed but would you
please hand write these and in some markets that your attorney might sew that say that that has
bigger effect if the tenant buyer in their own hand writes thing and that may not be all five of
these but there might be, you know, a few of these your attorney says have them right so they're
saying I understand that if I am behind on my rent payments, I will be evicted as permitted by
state provincial law and I forfeit all option considerations any rental credits that may have built
up or and or I understand that I am responsible for repairs up to so much for her repair if you're
gonna have them do that.
Or I understand that if I am late, which is after midnight on the first day of the month or any rent
payment or monthly option consideration my option to purchase.
The property is known void.
And/or number four. I understand that if I do not close refinance and cash you out of the property
on or before the expiration of my option. I lose all my option consideration and built up funds.
And/or number five. I understand that. I must give blank (···0.6s) you the landlord my intent to
exercise my option in writing at least 90 days prior to the expiration date of the option. So any
and all that you're turning recommends to go ahead and put in writing (···1.0s) again, we could
print these are things are built into the lease and built in the option.
So (···1.0s) but it has impact if there was ever some sort of dispute and (···0.8s) if well, the judge
says, well you wrote this in your own handwriting. Well, they told me to yeah, but you still wrote
it in your own handwriting here. So of course and as you mentioned this agreement is, you know
to protect us to protect the tenant buyer. Making sure that everybody's literally on the same page.
They've read that document they understand it. And again like I recommended for the lease
agreement sending them a blank copy of this (···0.5s) purchase option contract having them to
review it giving them time to bring it to their legal counsel (···0.9s) is best practice so that they
understand what they're getting into and they don't feel you know, pressured or or under the gun
to to sign these agreements.
So we've looked at going back to our purchase option. (···0.7s) We're doing number one Elise
number two and a sample purchase option contract and the third one. I'll write down in just a
minute. But just to remind you we already covered in a previous session and that was a
certificate of independent legal advice.
And so this is (···0.5s) again them saying they understand there's a lease there's an option if they
defer on the lease the option (···0.8s) the option is dead as well. So we'll go ahead and add that to
our list of those three documents. (···6.2s) Certificate of independent legal advice. I'm just going
to put I (···0.9s) l a certificate of independent legal advice. So what we have covered over the
last two sections is the paperwork that you're going to have for a purchasely option.
You bought a property you're under contract to buy a property. And so now your tenant buyer
signs the least the option and certificate of Ila and (···1.0s) we're going to go ahead and you
know, (···1.1s) When we were talking earlier, you've got your seller perhaps if you're doing a
tenant buyer first strategy and you go ahead and you can go ahead and clear all the (···0.6s) the
things that you need for inspection and right Partners approval as long as we have these
documents signed and we've gotten paid and we have their funds the tenant buyer is locked in so
we can go ahead and be locked in and move forward with closing on the purchase (···0.8s) of the
purchase part of of this transaction.
(···1.0s) So, all right, very good. So we're gonna use this as our basis. We've talked to early on
about some other lease options. We're going to come look at that when we get to that in our next
session. So we will see you all in our next session. (···15.3s)
(···0.8s) Here. All (···6.4s) right, welcome back. And on our next session. We're going to be
getting into more the details of what is a lease option. And so we can see here. (···1.0s) It is a
creative Finance strategy in which a property is least with the option to purchase. So how does
that fit into lease options? How does lease options fit into real estate investing strategies in
general? So yeah, (···0.7s) there's there's hundreds of ways that (···0.7s) people invest in real
estate and make money and increase their net worth through real estate if we were to boil those
down into four main.
(···0.9s) Strategies grouped together. Let's look at those and then see how lease options fits in so
we're going to go to our document camera four ways to get into properties, right? So again what
we go can ahead and look at there's hundreds of ways to invest in real estate. So let's go ahead
and (···1.2s) boil those down into four main groups, and so four main groups number one would
be some form of wholesaling.
Right and so wholesale there's a lot of ways to do wholesaling. (···0.6s) Typical example is we
go ahead and we find a (···0.9s) motivate seller and we go ahead and (···0.8s) maybe the
property needs some work. And so we go ahead and get it under contract with our seller. (···2.0s)
contract to buy (···5.3s) and so in that contract we put in there some sort of clause allowing us
the buyer to assign our right to buy to someone else.
And so maybe we find an investor who specializes in going ahead and doing rehabs (···0.6s) and
they would love to go ahead and buy our ugly property. Well instead of us going ahead and one
way we could do is we could actually go buy it and then turn around and resell it but we'd have
to you know have our capital in in (···0.7s) set up to go ahead and do that and there's we're to
going be you know, having to pay purchase closing costs and selling closing costs.
So here what happens if we just go ahead. (···0.8s) And (···0.8s) put in there that we have the
right to assign find the rehab investor who's going to (···0.7s) take it over. We're going to go
ahead and assign (···2.2s) to that other buyer (···1.6s) and so what we've done is we've
purchased the right to buy and that's our that's our asset. We've turned around and gone ahead
and sold our asset the right to buy to the buyer.
And so when the buyer buys from that motivated seller we go ahead and we would get (···0.5s)
some agreed upon assignment free fee from the buyer. So that's one now here with this we go
ahead and we realize that our (···2.0s) Our profit is coming in the form of cash. (···3.0s) So
(···1.3s) we buy low in essence sell low but a little bit higher a markup there than what our prices
so we have some profit in cash.
All right. Now, let's compare contrast that to the second one. The second one is where we could
do in essence retailing and so we go ahead (···0.5s) and we buy a property and then we go ahead
and do some sort of renovation. Some folks call it rehab. (···1.6s) And then we go ahead and sell
retail. (···2.5s) So using the same example that we maybe found that same seller (···0.6s) instead
of assigning it to a buyer. Who's going to make a profit in the rehab we go ahead and do the
rehab so we go ahead and we buy it fix it and sell it retail.
So what we've done here is we've gone ahead and (···0.9s) done our profit art comes in the form
of also cash. (···2.0s) Now the cash hopefully for our rehab selling retail is going to be at
(···0.6s) a higher amount than the wholesaling. (···0.7s) But (···0.6s) where when we're the ones
fixing it up.
We're having to take on the risk of (···0.7s) you know, are we fixing that correctly? You know,
what is the cost that we estimate the cost the time the holding costs the sales cost if we estimate
that correctly are we getting into the rehab and go ahead and then realize that we go ahead and
have a lot more (···0.7s) work on our hands than we thought we had. So we're taking on more
risks. So therefore we should be making more profit than if we were just wholesaling the same
property. (···0.8s) So (···0.6s) let's look the at next one. Well, why don't we go ahead and
(···1.1s) just go ahead and buy property.
(···1.2s) Right using our cash or Partners cash or Banks cash or combination there of (···0.5s)
and they're going to go ahead and hold it. (···1.2s) And so we're going to do this as a rental.
(···2.1s) Now (···0.5s) this is how I start off in we're not before I really became an educated
investor. My focus was just basically on what I had seen my mom had, you know, she had
started doing in the late 80s. My grandparents has started doing in the 40s and 50s.
(···1.0s) And that's all I really knew about. And so that's what I started doing. And so why did I
do that? Well, because for me my profit what I wanted to do was create cash flow. (···3.0s) So
we're not making a sale or profit from the cell of the sale of the property. But the idea is we're
now getting some monthly income coming in here and as the property starts to you know,
hopefully keep our costs down certainly cost of our Capital should stay the same but we go
ahead and have a little bit of increase and the rental excuse me the (···0.8s) insurance and or
(···0.8s) the property taxes, but we should see that a return on investment goes up and up and up
every single year, you know, and then hopefully, you know every so often maybe every year too
we are able to also increase our rental rates.
So there (···0.6s) that's kind of what attracted me into moving into that. (···0.8s) And so (···1.5s)
there's kind of the the big three that you will see a lot of uneducated investors.
Maybe they're experience, but they kind of focus on well, those are really only three ways to
invest in real estate. Well, there's a fourth one, right? (···2.0s) And so our fourth one covers a lot
of different things. So we're just going to cut call that (···0.5s) create a financing. All right, and
so create a financing also some investors will call this terms. (···1.3s) or term strategies (···1.0s)
and so this is where we can go ahead and maybe find that same property that has a needs work
and has a seller and we go to them and say well, you know seller would you do seller
financing?
(···0.7s) Maybe we can go ahead and do sell our financing and then if we're going to do a flip if
we're going to go ahead and (···0.8s) and cash out on it. We can maybe have an opportunity
where we have don't to come up with all this Capital to control it. Well, (···0.9s) that's one
simple example another one that's in the creative financing realm here is something you may
have heard of called lease option.
Whoops. (···3.3s) And so lease options. (···2.2s) Is something we can use to either a (···1.7s)
acquire inventory acquire property and/or exit out a property? And so this is where you will see
other investors in your Market. Either have not heard of a term like lease options or have not
(···0.8s) know so just a little bit that they kind of see like well, what about this and what about
that and they see a lot of reasons why it won't work (···0.7s) and so very few people take the
time to go ahead and learn create a financing strategies like lease options.
There is another class and Pips path, which is the creative financing class which talks about other
things other than options and lease options. And so why do educate investors want those? Well,
we talked about the market cycle in our last session and as the market changes you need to be
prepared to take advantage of those changes. So and our (···0.7s) our (···1.0s) profit can come in
the form of cash.
(···1.7s) Specifically with lease option and come in form of cash. (···0.9s) and (···0.7s) cash
flow (···3.0s) and on the back end cash again. (···2.8s) So if you're going to go take the time to
find Opportunities, why not go ahead and maximize those with making a (···0.7s) profit on
several different parts of the deal.
(···0.9s) Yeah, and as we talk about the lease option, there's many things that are you know, huge
benefits with running the lease option or rent to own (···1.1s) strategy. So the control without
owning, you (···0.5s) know, having that control of the ownership whether it's a joint venture
partner someone else owning that property you're finding the tenant buyers managing the clients
managing the tenant buyers (···0.7s) instead of problem owners, you're gonna have profits. So in
the normal buy and rent and hold strategy you're gonna have turnover you're gonna have renters
that have a you know, a temporary living mindset versus a long-term mindset where it's going to
be their home where they want to live in and take care of and maintain typically it's gonna be a
nice homes and nice neighborhoods where you're gonna where you're gonna have other owners
living in those neighborhoods that also have that pride of ownership (···1.3s) the debt relief
(···0.8s) for people who must sell so into a market where you know, the interest rates have
increased or people need to sell their properties.
It's a way to acquire property from someone that is looking to To sell that needs that needs to
solve a problem for them.
Right the more problems that you solve the more ways that you can get paid. So, you know, this
is a great strategy to find again like we talked about in up Market it down Market when people
are looking to sell their homes. (···0.7s) So there's little or no money out of pocket you're gonna
have your clients tenant buyers that are going to provide, you know, significant down payments
or deposits initial option considerations that they're gonna provide you're gonna have your joint
venture partners that are providing the down payments and qualifying for the financing and then
we're gonna get into a little bit later as well and further session the same which lease option
where you can actually find buyers that you know need to sell their home today, but they don't
need that capital or they don't need that money today.
They're looking that they can, you know, create some cash flow for them and sell that property
and two or three or four years from there and then creating a constant pipeline of buyers just
always people that are looking to you know, buy their home or own a home that can't just qualify
today. So there's always going to be, you know, people and an options for them (···0.9s) and the
lease In the rent to own is something that you can provide for them and creating a great pipeline
of those buyers for different reasons why they can't qualify for traditional financing, right?
(···0.7s) So we'll go back to the visualizer and just kind of help you realize. Okay, what's going
on in your Market as far as (···1.1s) what type of inventory would be good for lease options, so
(···1.1s) Again, we'll just keep it real simple for this one here. (···2.5s) Everyone needs a place to
lay their head.
So let's go ahead and look at something in your Market. That would be a house. (···0.8s) If
you're more in an area (···0.6s) that like if you're in a downtown area, it might be (···0.7s) a
condo if it's what's in demand what's in demand for someone who doesn't want to rent but wants
to own or eventually own and so if you're in a downtown Market a thriving urban area where you
go ahead and say well right now it's a lot of (···0.8s) single folks, you know, they just starting off
in their jobs and their careers and but they want to live downtown where where the action is, so it
might be a condo and it might be might be a one bedroom condo but as we go more into the
suburbs, it might be something that is, you know, a three bedroom house.
And so wherever you are located you want to know about how to breaking down your Market.
(···6.5s) All right, and so (···0.8s) Lease options can be done on anything.
But (···0.6s) what we're looking for is we're looking for a client to put into the property someone
who's (···0.5s) has a reason why maybe they can't buy it now and they can use the advantages of
a rent to own to get into the property (···0.6s) rent it for a while and then have an option where
they can buy it and they can exercise their option and now be the title owner. So if we think
about your Market as far as you know, we have the high income area. (···0.9s) We have the
middle or the median the middle part.
(···1.7s) And then we have the low. (···1.4s) Kind of think of it as a triangle. All right. And so
whether it's your downtown market and everyone wants to own a condo a small condo or if it's
more (···0.6s) out in the country where it's a larger home or whatever kind of think about in that
market for (···0.6s) folks who are buying who have the ability to buy today in and own their own
home.
What is kind of the middle price point? (···0.9s) And let's just make up a number. Let's say for
your Market was $500,000. (···0.8s) So here folks who buy their homes. The average price is
$500,000. Now we can find some you know, multi-million dollar homes that we could do lease
option, but there's there's a (···0.6s) not as many of those property as in the standard middle of
the row type of thing. I call these your (···0.7s) bread and butter homes those a lot of those and a
of lot demand for those so we could do those and we could maybe find some parts where we can
find a 300 or 200 or 200,000 property in this market here.
But is that really a place where folks want to own and we can find some, you know, two hundred
thousand dollar market here where you know, there's a neighborhood of a lot of homes, but
they're all rentals. And is it be to going hard to attract someone in to buy a property and be a
homeowner and have pride of ownership when their neighbors are renters and don't and have that
more of the temporary housing mentality. So what we might do is go ahead and go let's say 20%
up.
(···2.7s) And maybe you'll go 10% down. All right, and so (···0.5s) from this 500,000 we might
go be looking for a window of from 450,000. (···0.8s) up to 600 (···1.2s) right because we're not
going to find you know, everything's 500. Something's Gonna Be 550 or four, you know 475. So
what we're looking for is this middle area and this middle area is and I don't know if you see can
it's in the green but this is kind of our where we're going to want to focus on the for Residential
Properties where we have the most (···1.5s) opportunity to find inventory that fits in that group
and it's also in the most demand and so this would be a great place for our lease options to focus
in (···0.5s) on that.
(···1.3s) So something to think about, you know, as Erica just finished that slide the areas that
you're currently living in or focusing on investing.
What are the purchase prices or the areas that you know fall into that? Median Zone where you
can actually look for properties and actually find tenant buyers that are wanting to buy those
properties. So let's get into a little bit of a definition of what the lease and the option is. So Elise
gives you the right to rent. (···0.8s) The right to rent out the property. So (···0.6s) typically
there's standard leases or lease agreements that a landlord will sign with a tenant, (···0.5s) you
know, you can go to your your local local areas find copies of those leases, you know, you put
some special or (···1.2s) some specific specific parameters in each of these leases that are
specific to each property.
Now as we get into the option, it gives you the right but not the obligation to buy or rent renew
or sell and this is where the muscle is that option is that option to sell the to sorry the option to
buy the home. So when you're talking to your tenant buyers (···0.6s) or potential tenant buyers is
an option for them to buy the home not an obligation.
So this is where they can you know, fix their credit improve their income, (···0.7s) you know,
whether it's (···0.5s) save up more of a down payment all the different reasons why they're not
able to qualify for traditional financing and it's typically two separate agreements. You'll have a
lease that stipulates what they're paying each month what needs to be done throughout Property
when they're paying how much they're paying, you know any specific parameters, like I said
specifically to the property and then the option that gives them the right but not the obligation to
buy it a future date typically, two three four years into the future at a predetermined price a
portion of their payment that's actually going to be applied towards their future (···0.7s) down
payment so that they have enough saved so that they can qualify so that kind of breaks down a
little bit about what the lease and the option is having two separate agreements the least and the
option contract that way there that everything is laid out (···0.5s) specifically for you for your
tentative buyers and for your joint venture Partners so that everybody can see what's laid out and
what the parameters of the Agreements are.
Yeah, (···0.5s) and this is one of those things also where (···1.6s) Most educated investors.

We call it a lease option (···0.8s) in but we can also call it other things because we it is the same
thing as a rent to own so rent to own lease option. They mean the same thing in your part of the
country. You may also hear another term. They may say well we don't do lease options. We do
least purchase or we do a (···0.7s) rent to buy or whatever it is. And so (···1.3s) the those are all
the same as long as it fits in a place where someone has the legal right to use like a lease (···1.0s)
and they also have an opportunity but not the obligation to buy.
So if we (···0.8s) another document could be created where it's not a lease option it is a lease
slash. You have to buy it document where it's mandated they have to buy and so there's pros and
cons of something like that, (···0.8s) but it's it's not least option. So (···1.6s) we (···0.8s) as
educated investors we prefer a lease option.
(···0.6s) For several different reasons, we're going to show you how to use this as an extra
strategy to put maybe a family in the property in the house and where they have an opportunity
to buy but they also don't have the commitment and that's a selling feature for you where you can
say that now you're probably going to buy this. In fact, you're probably right now think for sure
you're gonna buy it but sometimes life throws you a curveball and maybe you know, (···0.6s)
maybe there's an unexpected new blessing in your life. And this house is going to be too small or
maybe there's a (···0.6s) a work opportunity across the other side of the planet or something and
so (···0.6s) know that you don't have to buy this.
All right, you're probably 100% sure today you'll buy it and that's probably what will occur but
to understand that we're not going to hold your feet to the fire. Here's an opportunity to buy and
so this is a good thing to offer to to your clients your we call them tenant buyers because they are
a tenant under the lease and their buyer or under the option. They have the right to buy and
(···0.5s) but we're also at some point also talk about using lease option as an acquisition strategy
and again, great opportunity there because you could maybe find a piece of inventory whether it's
a house or whether it's a (···0.8s) an office building where you can have the right to use under
the lease, but also have the right to buy and but no obligation to buy so (···0.7s) Let's go back to
a (···0.8s) home.
We'll go back to our visualizer and let's talk about well who might you put in this in this house?
And so well, why would someone want to do a rent to own? Well, there are people who have
good credit have good cash and they can go ahead and and buy from you by something down the
street.
They don't need to do a lease option, but there's folks who fall into several categories where there
is a opportunity for them to do lease option. They may not even know about it. So this is an
opportunity for you to (···0.6s) find someone who (···1.2s) doesn't know that this service exists
and help them. So let's call this one reasons. (···2.6s) people (···2.1s) need (···1.0s) slash want
(···1.6s) and I'll just say lease option, but I'm just going to call it rent to own.
(···1.0s) Why would someone want do to lease option rent to own? Well (···0.7s) number one,
(···0.7s) maybe it has to do with. (···0.9s) They don't have enough money to buy and/or maybe
don't have enough money to put as a down payment. So we'll run right money. (···1.6s) And
typically that's going to have to do with the down payment. (···3.8s) So if someone's not going to
buy a property all cash, then there's opportunities for them to get a loan.
(···0.7s) With a loan what they're looking for What A lender would be looking for is well, what's
the risk level? And so they'd be looking at you know potential bar or what your income? What's
your what are your assets? What is your credit rating or your credit score your credit report? And
so (···1.5s) if it is a they've got great income they've got great credit. They've got other assets.
They've got money in the bank. Then it lender will typically say, yeah, we'll go ahead and do it.
But as those things get a little bit more squeeze with some other families or some other potential
buyers. (···0.6s) Then what lenders will do is if they see a risk level? Oh, well you realize that
you had you filed bankruptcy a few years or you had some other extreme event like a foreclosure
what will happen is either the lender will say no or they'll say to cover our as a lender cover our
bases. We need to (···1.3s) have you put more of your money on the table. We want you to put a
bigger down payment. (···0.7s) So yeah, someone with great credit and special situations might
get a 0% down loan.
But typically it's you know, three three and a half five percent down payment as a bare
minimum. So if someone doesn't have that (···1.3s) well if someone doesn't have good credit
then lenders will can say well you need to put a 20% down payment or you need to put a 50%
down payment because you're foreclosure and your bankruptcy. We're all occurred and ended
last year and that's just a high risk. And so and we see you in a new job Etc. So we're gonna
either say no to giving you this loan or we're gonna make you put a 50% down payment.
So what happens is that when they talk to a a (···1.8s) someone at the bank a mortgage broker a
real estate agent. If someone has credit issues, they're told (···0.8s) typically (···0.6s) you need to
go rent go rent for a few years build up your your (···0.8s) assets and or build up your income
and or have longer time on your at your job to verify income. And so (···1.0s) these folks in the
traditional real estate industry are saying just go rent.
Well (···0.6s) guess what with a rent to own a lease option There's an opportunity where they
can get into the property now (···0.7s) and under their lease period build up some some proof
that they can pay and proof (···0.6s) some (···1.0s) some credit history to be able to then
transition to to being an owner. (···0.7s) number two is going to the other side of that is the credit
issues. (···5.3s) And so again, we had this major event last year (···0.6s) it hurt our credit.
It's over (···0.9s) we're back, you know out of this out of the woods with this, but we still have
the scars on our credit history. (···0.8s) Number three may not have anything to do with those so
much as they're considered self-employed. (···4.8s) And so self-employed or folks who (···0.6s)
own their own business whether it's a one person shop or is you know, they have a team of
people working for them lenders typically are much more (···0.7s) excited to lend to the
employee who works at that company then to work for the person who owns that company and
so self-employed.
It's just it's just for some reason here here in North America. It makes it so that they are having to
go through many other Hoops to show that they are low risk compared to their employees who
they pay every week or every month (···1.3s) the lenders were much happier going ahead and
lending to them (···0.8s) number four.
(···2.3s) It's new immigrants. (···6.4s) Right. (···1.0s) There are folks who are coming to this
country who may be have no no credit. No cash no assets. (···0.5s) They're going to have to rent
or live with family or what have you but there's also other people who are coming into this
country where they have lots of assets and or they have lots of income but what happens is the
three credit companies here, you know Experian Equifax and Transunion don't recognize them,
right they may be 50 years old and have zero credit history.
And so what happens is these lenders have to go ahead and say well if you want to, you know
(···1.2s) by this home, (···0.5s) we're going to either and you can't pay all cash or you don't want
to pay all cash. We'll give you a loan but we're gonna have to basically (···0.7s) rate you as a
high risk (···1.3s) borrower which means you're gonna have to put a higher down payment down,
which is also going to mean that you're going to have to go ahead and (···1.5s) Maybe pay a
higher interest rate Etc.
And so these are folks again where these these if you will hidden markets where the traditional
real estate industry is going ahead and saying go rent for a few years go rent for a few years go
rent for a few years and get that history of (···0.5s) you know, for new immigrants go ahead and
start with a simple credit card or simple loan at the credit union go ahead and create the the
(···1.6s) history and then you can think about maybe buying a home in a few years.
Well, here's where we can help them because we can go ahead and put in our (···0.6s) any of
these folks who have show (···0.9s) they have the ability to put some money on the table and can
pay rent. That's you know, fair market rent Etc. We can maybe get them into a property where
they can transition to an owner here in North America one to three years. All right, again, these
are our clients.
We can put into the properties. These are our tenant. (···1.9s) buyers (···2.0s) right now For a
number of years really what we're looking at is with our tenant buyers is a two-year or three year
most lenders want to see that you know, if any of these groups or combination these groups want
to do a lease option from you? (···1.1s) Mortgage brokers are typically going to want to see or
release the underwriting departments that are going to be (···0.8s) going ahead and and
quantifying the risk with a loan in the future.
They're going to want to see that the folks have been in the property for at least 12 months of ontime
payments to you or 24 months of on-time payments to you. So a of lot your lease options,
perhaps will be three years where you're going ahead and giving someone a three-year lease or a
combination where adds up to three years 36 months of lease period and the opportunity to buy
(···1.3s) during that time, which most tenant buyers are going to go ahead and exercise near the
end because they want to show as much time in history in the property as possible to be be an
owner.
(···1.7s) So, I think we're going to now go into the next section here talking about more
variations of options, and and so (···0.6s) this would be a good time for us to take our (···0.6s)
break on our session here. So again, we've covered a little bit of vocabulary. We're going to be
going in the next session covering more the vocabulary some important pieces for you to
understand on, you know, different types of an option. And what is an option and different ways
we can use a lease option.
So we'll go ahead and say goodbye for now and we'll see you on the next session. See you next
session. (···12.6s)
(···1.0s) Here. (···7.9s) Alright, welcome back to another session here. We're going to start
getting into a little bit more of the different types of lease options that you can you can put into
your strategy. So we're gonna get into a little bit of the rehab lease option. So again, that is a
property first strategy. That's where you're going be to purchasing a distress property typically
below market value do some Renovations refinance and then lease option to attendant buyer.
So definitely, you know marketing for those types of properties finding the types of properties,
maybe the long grass or you could kind of look at the curled shingles on the roof or some
properties that have been, you know, (···0.6s) not perfectly taking care of, you know, maybe of
tired landlords to find those properties that are distressed. So, (···0.7s) you know for those
flippers those of you out there that are you know comfortable with renovating properties. This is
a great strategy for you to to enable into your business. This some of the things you'll need is
some cash to cover the rehab and the carrying costs as well too typically depending on the extent
of the renovations that you'll need to do, you (···0.6s) know, maybe three or four months or or
beyond that but also carrying it and then obviously the cost of rehabbing the properties well too
kitchens bathrooms flooring, you know paint roofs all those types of things so (···0.5s) it can be
profitable as you make money on the renovation as the lease option (···0.9s) and on the lease
option so you can increase the value of the property before you even start the lease option
agreement and then have a tenant buyer come in there start renting start to paying you that
monthly rent so that you can cover those costs as well too.
So it's a little bit about the rehab option and Eric's gonna cover a little bit more on on some of the
rehab.
Yeah. So I think that's a great example where we're going ahead and we find a property by it fix
it up and then do it at least option. But the term rehab lease option can mean other things or be
used for other things. For example, we could go ahead and find a property that needs work and
would (···0.6s) not fix it up, right?
So here's a rehab lease option where we go ahead and (···0.7s) We find a property needs work.
Maybe we just do a purchase on it. And now we go ahead and offer it as a handyman special. So
do a couple examples there one is we go ahead and say, you know, this is a great investment a
great rental property and what we're to going go ahead and do is we're going to go ahead and
(···0.7s) find a someone who does rehabbing (···0.7s) And we're going to go ahead and (···0.8s)
market them saying hey with this handyman special you can do is go ahead and don't have to
purchase it now.
So, you know save your Capital because you're not doing a purchase. We'll go ahead and lease
option to you. And what you'll do is you'll fix it up. So maybe they're rehab or a flipper and we
go ahead and they're the ones going ahead and fixing up the property we still own it. And then
they go ahead and once it's fixed up they can sell it retail so (···0.9s) we can go to a closing and
do what's called a double close.
We'll talk about that later on. (···0.6s) And so and even if they wanted to hold on to it for a while
they could go ahead and get a (···0.6s) get a loan because now it's a fixed up property. So this is
a great way to entice (···1.3s) rehab or to come in and do the work and you in essence get a profit
for just holding on to the deed while they're doing that work, but they still the rehab or feels
comfortable because they have the the right to buy and you can't sell it out from under them. So
(···0.9s) Great (···0.7s) another place to profit without doing the work yourself.
And so (···1.3s) just a great extra strategy here for that. And then let's look at another one rehab
lease option. So you find a property. (···0.9s) And it needs some work, but instead of being
maybe in a rental area. It is more in an owner occupied area, meaning more than half of the
neighborhood owns their homes. It looks like that Trends going to continue and that's really what
we look at (···0.8s) we can go into the tax records the property tax records which are public
information and we can look and say okay.
What is the (···1.3s) what is the percentage of people in this neighborhood who are (···0.7s)
owner occupied that will usually in a of lot Market show as a homestead, you know, they the tax
bill is for you know, one two three, you know (···0.8s) Washington street, but the and the
mailing address this one two, three Washington Street, so that's usually means owner occupied
versus some of the other properties are you know, two three four Washington street, but the
(···0.7s) mailing address for the owner is in another part of the town or another state or another
country.
And so okay. (···0.6s) It probably is a rental it might be someone who bought a home for their
Mom or might be someone who's doing something, you know family related, but it probably
most of those are to going be rental. So what we look for is we look at what is the percentage of
(···0.6s) owner occupiers versus absentee owners? (···0.8s) And so if we see that a lot of people
own their own home and live in that home in that neighborhood, then we can go.
Oh, well we can do is we can attract someone who wants to do (···0.7s) fix up the property and
live in a primary residence. So maybe it's not even damage just it's just an older home and a lot
of the other homes that neighborhood have been updated to more modern room layouts more
modern kitchens and bathrooms. (···0.9s) And so, you know we go ahead and market a yes. It's a
1970 home, but (···0.8s) we're going to give you the opportunity to to do what's called a rehab
lease option. (···0.7s) Where you can move in and remodel it and we of course would want to
have our lease option paperwork.
(···0.8s) Go ahead and restrict. (···0.7s) How they're doing it or what they're doing and get
approval for us from us for you know, who's doing the work are they license or they bonded
insured? So again, we can put a lot of control into that. And so this gives an opportunity for
someone who maybe is a general contractor and has had trouble finding a home for themselves
and they can go ahead and move them and their family into the property and have the
opportunity to fix it up over time. And so maybe we give them three years to go ahead and be in
the property.
They're gonna pay us an option fee up front. They're gonna pay us monthly rent and they're all
also going to when they buy it buy it at a certain price so we could go ahead and and say, you
know (···1.0s) an updated home is going for you know, 700,000 in this neighborhood, but the
1970 homes that still have the 1970s kitchen and wallpaper and appliances and that type of thing
they're going for, you know, 400,000. So maybe we give them an opportunity.
We're going to buy it for more than 400 but a lot less than the going rate of 700. And so this is a
great opportunity for them to get a discount and put in some Sweat Equity into the property so
that they can (···1.1s) create some some Equity into the property through their work in it. So
(···0.9s) another example of a rehab lease option. (···2.1s) Then we can get into the assignment
of lease option. Right and that's what we talked about in previous sessions, you know that control
without owning.
So, you know, if you're starting out and you're you know, you got your marketing going you're
putting your different ads up and we're gonna talk a little bit about that in future sessions as well
and how you're gonna find those tenant buyers and pre-qualify those tended buyers, you know,
you're having some success, but maybe you haven't found those joint venture Partners or those
people that are ready to invest in your deals, or maybe that's all you want to do is just to sign
those deals and and get some profit that way there so you can find that tenant buyer through your
different marketing channels pre-qualify the tenant buyer based on the criteria that you're setting
and you know the areas that you're working in, you know, what their income needs to be what
the down payment amount what credit scores what they need to look like and you're finding and
improving the property as well too.
So once you found that tenant buyer, maybe you're giving them an idea of the types of properties
to go out and look for and then you can assign the deal to another investor for a fee a great way
to make some profit and put some money back in your pocket without actually doing Of the
work is that (···0.6s) in (···0.5s) except finding that tenant buyer finding the property (···1.0s)
you're giving that new investor.
They pay that that new investor gets the buyers non-refundable fee right to take over the
contracts and then they start working the lease auction program with them. So, you know, it gets
you practice is one of my favorite things when I started out in this strategy of it got me practicing
talking to tenant buyers or talking to other Professionals in Realtors and mortgage brokers that
are out there in the industry explaining that program, you know, kind of getting your feet
underneath you or like Eric. You said before the sea legs underneath you a little bit so that you're
gaining that confident. It's in talking with tenant buyers talking with Realtors and mortgage
brokers finding those tenant buyers that are going to be a good fit for your program and then
assigning those two other investors that either have done run to owns or lease options in the past
or looking for those types of deals so that you can assign those agreements and contracts over to
them make it make a great profit and help them grow their business.
It's always gonna be good and have as an outlet so that you can refer client. So if you're not able
to take on that deal that you're able to refer them or assign them to other investors that are ready
to take on those types of deals.
(···1.0s) Yeah, so (···1.5s) When we talk about assignments, whether it's assignment of lease
option or it is a wholesale assignment (···1.0s) sometimes in your Market, you may have a real
estate agent who's confused. (···0.7s) And they go. Oh, well, you can't do that or that's illegal
here or anytime. Someone says you can't do that or it's against the law or you could get charged
for this or you could whatever. (···1.2s) There's two steps you need on how you need to respond.
Step. Number one is relax.
(···0.8s) And take a breath (···1.0s) they gave you a piece of information it may or may not be
correct. It may be conditional some, you know, maybe correct but a conditional on something so
step one take a breath and then step two is go it's to respond with well, that's interesting. Can you
show me the law right? And so when we talk about assignments some real estate agents who are
not investors, (···0.8s) they will kind of get confused and say well you're acting as a (···0.7s) as a
realtor you're finding two parties, you're putting them together, you're making a commission or a
profit maybe just a straight profit not a percentage commission, but you're making a profit from
this and you need to be licensed right now.
(···0.9s) What they're saying is is true in what they're saying and that is if you put two parties
together (···0.6s) like a buyer and a seller and you are have no stake in the deal and you're
expecting the buyer or the seller or both to pay you something for that service. Then I bet you
you're real estate attorney is going say to yes, you need to be licensed. Right? But that's not what
we as educated investors do with assignments.
What we do is we get an opportunity. We purchase an opportunity somehow and now we own an
asset. All right, so (···0.8s) A basic example with wholesale assignment is you find an owner and
you have the right to buy it from them. So you get a contract saying you can buy the property
and you can also sign it to someone else, but you have the right to buy it. (···0.7s) You may have
put in your paperwork. You have the right to close and your name or entity of choice. I'm not
sure if I'm going to close my LLC or put it into a trust and so I reserve the right to close a name
or entity of choice.
But then what you do perhaps is and maybe you have the intention of buying it yourself or
maybe you and perhaps you have the capacity to bite yourself, but then someone maybe a rehab
or offers you quick cash. (···0.5s) And so it's not that you're putting the buyer and seller together.
It's that you're going ahead and (···0.8s) selling to the new buyer the The Flipper the rehaber
you're selling your asset. Your asset is a is that the right to buy it's usually on paper and so you're
assigning them that and so you're getting paid for that asset.
Well, it's the same thing with with an assignment of a lease option. (···0.6s) You're going to go
ahead and (···0.6s) perhaps not stay in the deal, but you did buy the right to the deal. And so now
you're turning around selling that right to someone else and so assignments of lease options. Are
you have been used for for hundreds of years with real estate (···0.8s) you can see assignments
of lease option being used for things like movie Rights song rights (···1.0s) all sorts of things.
So (···1.0s) the the (···0.7s) those are things that maybe one party secured and then found a
better buyer, right? So (···0.5s) someone has a right to put to (···0.9s) create a new movie or and
and so they go ahead and buy it from the (···0.9s) writer the Creator. (···0.7s) And then the
assign it to Netflix, right? They never went ahead and (···1.0s) made the movie themselves, but
they bought the right to (···0.9s) to make the movie and then they found a better buyer for that
particular asset.
So (···0.8s) understand that sometimes folks do a lot of times real estate agents. Sometimes
mortgage brokers and rare rare cases attorney or an accountant. They may hear a piece of
something and they go you can't do that step one. (···0.9s) Ahh, that's interesting step two. Well,
that's interesting. Can you show me the law (···0.5s) more than half the time when you say can
you show me the law the response as well? Well, it's something I heard about or something.
I heard at the local area or something I saw online and we all know that everything that's online
is real, right. So this is one of those things where it is a (···2.0s) don't get flustered or get off
track right now if they do show you specific law then go ahead and (···1.2s) delve into a deeper.
So as an example (···1.4s) The only two State it's the United States that have anything
specifically the effect lease options (···1.0s) that that aren't just with straight rentals because
every property every state has something that affects rentals (···0.7s) but (···1.0s) the only two
states that specifically have something that affect lease options or North Carolina and Texas and
we'll be going more into those in later sessions, but understand that there's a lot of investors and
those two states who heard.
Oh there's a lease option law off some sort that they don't even investigate it they don't even talk
to their attorney. They don't even get trained on it because oh we just can't do it here, right? So
(···0.9s) no need to look for any further Evidence.
So (···0.9s) these actually creates opportunities in states (···0.6s) that have some sort of
restriction on something so half the country has laws that affect investors who buy properties and
pre-foreclosure and so some investors go. I'm not going to go and do a pre-foreclosure
investment because I could go to jail. Well read the law it says that if Lie cheat or steal and
someone is owns their home that's in pre-foreclosure then yeah, if you light cheat or steal you
probably deserve to go to jail, right?
So (···1.4s) So North Carolina actually calls it the lease option law Texas. It's not even called the
lease option law and there's so much misunderstanding especially online about oh Texas and
lease options. So (···0.9s) we'll go into those (···0.9s) later on after we go through contracts and
such so that (···1.3s) those of you who are to going be investing those markets have a better
understanding so we definitely need to do contracts first, but just a heads up. You're going to
hear stuff. (···1.4s) That's interesting.
Can you show me the law so (···1.8s) The (···1.5s) so what are we doing with assignments with
lease options? Well, we're profiting for what you know, right? So a lot of times there's no need
for a mortgage or no need for Capital because you're not actually buying the property or if you
do you can maybe do it short-term. So (···0.7s) number two no down payment required. So
whenever there is an option there is an option fee. So whether you're using it as an acquisition or
exit there's an option fee, but we go ahead and we're the ones who prefer to control the
paperwork.
We have to get the other party to agree to it. So why not make it really easy. So either we're not
having to come out of money out of pocket or (···0.6s) it's being it's being in essence Finance by
someone else, right? (···1.0s) Maybe we go ahead and find someone who is selling a property.
(···0.8s) And we go ahead and get a lease option from them instead and we're having to pay an
option fee, but we go okay our option if he will be paid, you know (···0.7s) next week and so we
go and find someone who wants to buy who's going to pay an option fee or an assignment fee
now and so in essence we technically could do a no money down deal.
So (···1.2s) it is (···1.8s) it's one of those cases where (···0.8s) it's all falling under the realm of
creative financing. There's a lot of power on how you stretch that Play-Doh. (···0.7s) And then
finally there could be no homeownership or no place where we're actually on title where we're
actually having a deed in our name or our company's name.
So some investors. This is important. They kind of want to have a part of their asset protection
process is they don't want to have things where it can be traced back to them. They want to they
don't want you know, (···2.0s) A big brother to know about what they own or what they have.
And so therefore they're not going to be a target for lawsuits or frivolous lawsuits or what have
you. So there's all sorts of ways where we can shape the Play-Doh when it comes to assignments
to lease options where we could do have those benefits that you see there on the screen.
(···1.3s) Yeah, definitely and you know, there's plenty of different reasons of why you'd want to
assign (···1.2s) an option contract. So, (···0.6s) you know, some of them it doesn't fit your
criteria that the deal the client, (···0.7s) you know, it's not in the area that you're that your
Desiring to invest in. So maybe it's too high of a purchase price. It's the type of client that doesn't
fit the the type of deals that you want to work within (···0.6s) and again, it's you know, North
America is a big continent, right?
So there's different areas that you can it's hard to be very specific and focused and all those areas.
So maybe it's outside of the desire investing area. Maybe it's too far (···0.9s) for you or you
know, it's not where you want to invest in. It's not where your primary or secondary Market is.
So there's plenty of other investors. That's why being part of the different rias and meet up
groups and in different networking groups so that you can find those investors that are wanting to
work in those areas or that criteria is something that they want to work it every deal is a little bit
different.
So maybe it's not to your liking your tasting. (···1.3s) So maybe you're a little bit too busy.
You're focusing on another strategy or have a couple other lease options that are on the go and
this particular deal that's coming across your (···0.6s) plate. It's just too much. It's just, you know
too busy to to take that down or or to give it the time and effort that it needs so that you can
assign it and still make some profit while you're working on those other deals you get paid by for
finding and structuring the deal.
That's what you're getting paid for on the information. You are, you know, taking the time to
educate yourself to, you know, make yourself aware of this particular strategy. So that something
that you should get paid for your structuring that deal making sure that the right parameters are
put in place that the tenant buyer is that the right person for that property. They have the ability
to eventually qualify to fix the issues that need to be done throughout that program and they'll be
able to own that home but you're getting paid by identifying or finding those and and really kind
of screening those tenant buyers and clients that are gonna fit for for you know, potentially other
joint venture Partners or other investors that want to to do these Types of deals so plenty of
different reasons why those are just a couple but you know thinking about how you can grow
your business by putting all the marketing because the last thing that you want to do is answer
phone calls and saying hey no, we can't we can't we can't do this deal or we can't do that deal and
you know, you say that enough times and you know, people are still the phones gonna stop
ringing so you want to be able to bring those on but assigning those to another investor is a great
way to grow the business make some money and and still take down those deals.
All right.
So the (···0.8s) when you're doing an assignment of lease option, you're bringing someone else
in who's going to take part of that profit or enjoy part of that profit. And so (···1.0s) we're going
to get into some other lease options ones of purchase lease option where you can go ahead and
(···0.8s) be the one who is in the deal fully but there are advantages for looking for someone for
an investor who is you're going to sign the lease option too.
And so there's some questions that you might want to ask them because is this an investor who
knows exactly about lease options or is this someone who is you know has the money but doesn't
understand what a mortgage is or what a deed is or what a house is. All right. So here's some few
questions so you can ask them. Well, how are you planning to purchase? Right? So are you
meaning you know, do they are they sitting on millions of dollars in cash and it just they don't
need to go to a lender or is that something that they do need to work with?
So next question are you pre? fight for a mortgage (···0.7s) You know do they do they have lots
of cash, but terrible credit right? Well, yeah, it'd be nice to not have to use their own money
(···0.5s) or much of it. But if the bank doesn't know who they are or it can't find them through
their credit reports, then then that be could an issue so (···0.7s) you can look for an all cash
investor or you can look for someone who's got good credit and some cash.
So and then another question to ask them is well, how do you plan to purchase you planning to
purchase in corporation and LLC or you're gonna put it in your personal name and the more
experience investors who've done some other deals some other businesses might go. Well, I
always put something in into one of my entities. All right, and others are like, well, I've never
done this before I can I do it my in my own name. Well, yes, you can and there might be some
advantages because this is investment property to go ahead and put it into a trust or an LLC or
something like that.
(···0.7s) So the (···2.3s) if they're getting a loan (···0.6s) there are mortgage brokers. So a lot of
independent mortgage brokers who work with Real Estate Investors who understand that yeah,

maybe they're going to use the investors credit to get the loan but the investor wants to put it in
the name of their LLC. And so there's there's several processes. The mortgage broker can do to
have the person the investor personally guarantee the loan but have it in their LLC for liability
protection.
So another question is what is your experience level in lease options, right? And (···1.3s) You
know if they don't know what a, you know, heard one investor say well, I not done any lease
options. But I've done a of lot rent to owns. Oh, okay. Well, that's a plus that they've done a of lot
rent to owns but kind of a minus that they don't understand that at least option and it rent to own
are the same thing. So (···1.2s) what you're doing is you're kind of qualifying them to see is this
going to be something that is in their best interest and also fairly easy for you to to (···0.6s) set
up help them set up and are they someone who can do a bunch of these right?
And then how fast can you act on a good deal? All right. Is this something that they've got
money in the bank or do they need to sell a lot of shares of stock or is this something tied up in in
some oil wells it's gonna take a while to to liquidate so that they can use so, where are you
getting the money from and how soon do you want to move type of thing so we can go ahead and
create a database of investors who want to go ahead and put money into (···1.0s) these and we
can assign them.
So in essence, (···0.8s) You find the property you find the person you're going to put into it and
you you set over all the paperwork up and then you in essence assign that to the investor who's
going to be in the deal for three years or more (···0.7s) while this tenant buyer rents and pays
pays cash flow and then at some point buys or doesn't buy maybe they move out and someone
else is going to move in and buy it. Yeah, (···0.7s) and as you're building that database it's
always good, you know, you don't need the the fancy Dancy, (···0.7s) you know crms and all
these different programs something as simple as a word file or an Excel file that has that
information listed out that you know, when you spoke with them some of the details the types of
properties areas that they're interested in the amounts that these investors are qualified for having
that information is vital so that you can have those conversations picking up the phone weeks
later and pick up that conversation right where where you ended last time and in documenting
that information so continue to build that database all the time.
So we're gonna get into the purchase lease options, and this could be a property first or A buyer
first strategy.
So I love the purchase off personally purchase lease option strategy, you know again we talk
about nice homes and nice areas. We don't need a of lot work to be done to these properties that
they're pretty much moving ready. (···0.6s) You can buy the property and get the mortgage
yourself. So, you know, the first few deals qualifying for the mortgage or the putting down the
capital that's okay, you know eventually work with joint venture partners and other people's
money because you are going to be limited to the amount of capital and mortgages that you're
going to get personally.
So (···0.6s) you want to purchase these properties ideally below the market value so that you can
you know make money in the buy that's one of the rules that we talked about (···0.7s) when
you're you know doing any strategy really but purchasing the property below that market value
doing that marketing talking to different investors and making everybody aware of what you're
doing and knowing that you're the person to go to when property like that comes comes up and
available. (···1.1s) No rehab needed.
These are these are properties where (···0.7s) your clients can you know, basically move in.
Maybe they want to do some cosmetic stuff. To make it to more than their liking but there's not a
lot of you know, huge work or a lot of work to be done, you know in terms of you know
structural or or you know, getting the whole place and going from zero. So (···0.5s) if it's a
tenant first strategy, it's great because there's zero vacancies and the carrying costs (···0.6s) are
covered right from when the tenant buyer moves in and you can start cash flowing immediately
if they're choosing the property and they're going and buying the home they get basically move
in, you know shortly after or on the closing date so you don't have to worry about any covering
costs no vacancies, they're gonna be in the property from day one and covering all those costs
right from the beginning of the program.
You don't need to go out of pocket or you know budget for those (···0.5s) caring costs or rehab
costs. So that's just a little bit more about the purchase lease options. And yeah, it's great strategy
again the nice homes and nice areas and you know, you can with you while yourself qualify for
that financing provide the capital and it can be a great investment strategy for you as well.
Yeah. So one of the things that you're going to see is Alfons and I are going to spend a lot of
time on this on demand talking about this one purchase lease options and the reason is because
it's it's a simple process. It's something that there you can do tons and tons and tons of them. It's
what most investors start off doing is what most educated experience investors do for years and
years and so (···0.8s) purchase lease option. We're to going we're gonna spend a lot of time in
that as we go through it.
(···0.7s) We're going to also I think on our next session we're going to talk about how to do
purchase lease options using someone else's money or using someone else's credit. And so we're
going to be doing purchase lease options a lot but expand into that and so in our next session,
(···0.6s) We're going to expand into (···0.9s) using a JV or a joint venture partner and joint
venture partner. We can use their cash and credit and to so that you can do in essence an
unlimited amount of purchase lease options, right?
So we will see you in the next session. (···13.2s)
(···1.0s) Here. (···8.1s) All right, welcome back everyone. And as we continue on through the
modules here, we are talking about joint venture lease options. So definitely my favorite way to
to enact The Joint lease option rent to own strategy is with joint venture Partners. So really great
thing about the joint venture lease option is that controlling the investment without actually
owning?
So you're gonna have joint venture partners that are either on title in their personal name through
Corporation. They're providing, you know, the the down payment or deposit for the purchase
qualifying for the financing and you get to control that deal without actually owning. So it could
be either attendant first or a property first strategy and you know, you could find your tenant
buyers qualify them. They can go out and start shopping for the home or you choose the home
that you're gonna do the rent to own or at least options strategy with that then you For your
tenant buyers to move into that property.
So it involves the investor that's you the joint venture partner and a money partner and those
could be the same your joint venture partner and your money partner could provide the capital as
well as qualifying for the financing. But again you as the investor you're going to be one that's
operating the whole program making sure that the tenant buyers are good fit for the lease option
for the rent to own as well as your investors or joint venture partners that are going to be
partnering with you to provide the property. So (···0.5s) you secure and hands off real estate
investment for your joint venture.
They provide the money for the deal and qualify for the mortgage. Typically, you'll see a 50/50
split. So that's both profit and loss (···0.5s) again. That's the monthly cash flow the future
purchase price any profit at the end that you'll be that you'll be splitting with your joint venture
partner. Typically, you'll sign a joint venture agreement (···0.6s) or an entrust agreement. So I'm
more familiar with the joint venture agreement that's going to outline how long that program is
what the details of our of the program the monthly Floor monthly profit that each party will
receive as well as what the future purchase price or that time frame that you're going to be selling
the home back for to the the tenant buyer at the end.
So you can do unlimited amount of these deals. There's no money deal no money down deals for
you as your joint venture partner will provide the capital qualify for the financing. You're going
to be the one that's the expert that's making sure that the program is going according to plan
making sure that that tenant buyer is doing all the things that they need to do throughout the rent
to own program so that they can qualify at the end. You're gonna be updating your joint venture
partner making sure you know, everything is going well with the tenant buyer reporting to them
that you're you know, collecting the rents and making sure that all the payments like the
mortgage and taxes insurance or all being taken care of and making make making payments on
time for your joint venture partner and really you're getting paid to facilitate the deal.
So if no money down joint venture Partners, you can do unlimited amount of these types of
deals. So Eric's gonna talk a little bit about how to build that database and find joint venture
partners. (···0.9s) So yeah, absolutely.
So the (···0.7s) again we're looking for someone we want to have a business relationship with
that we can it's going to benefit all parties. And so (···0.5s) again, we talked earlier about maybe
doing an assignment and just finding an investor who's going to stay in the position here with the
joint venture partner. We're staying in like Alfonso said with a JV Partner money partner, and so
here we're going to ask similar questions. (···0.6s) All right. So because we're in essence with a
partnership is going to be us putting in our expertise (···0.5s) JV partner putting in the money
and/or their credit for getting a loan.
So we want to ask some questions if we're going to do business with them for for a number of
years (···0.8s) just on one property let alone a bunch of properties. So how are you planning to
purchase? All right. Do you know you using all cash? Are you (···0.5s) how many of those can
you do? If you do all cash. Is there a limit they're probably is do you what about your credit
situation? And so are you pre-qualified for a mortgage (···1.5s) does do you have a lender who
willing to do one or two or three or a (···1.0s) multiple lenders who can do you know dozens?
And so (···0.8s) and then (···0.5s) how are you going to close? And how do you want your share
to be in his do you already have an LLC? Do you already have a corporation (···1.0s) most JV
partners that you're going be to working with will probably be sophisticated enough that they
know they don't want to use their own personal name maybe for the First one if it's also your first
one that might be one thing but moving forward it's called asset protection and so having some
sort of entity in there is important and then what is your level what's your experience level in real
estate in investing not just real estate investing weather investing as well.
Have you ever have you done joint venture Partnerships of some sort? You know, how did that
work out? What did you like about them? What did you not (···0.6s) and (···0.7s) how fast can
you move? We you know, if we find a good deal or a good tenant buyer, you know, and we can
put this thing together this weekend.
Let's say how quickly can can you be ready to close we'll need some time to do our due diligence
on the property (···0.8s) though. (···0.6s) The tenant buyer will need some time perhaps to be
prepared to do the move. But we'd like to maybe go ahead and tie this thing up within a few
weeks. And is that going to work for you? Or is that something you have to have to sell the the,
you know, the biggest state, you know in Tennessee and you know sell the horses. Okay, that's
gonna take forever. So I'll quickly can you move on that? (···0.8s) Yeah, then we talked a little
bit about an option without a lease so that control without actually owning and it works best in
appreciating areas having that option without that lease.
It's securing the property while obtaining that financing, you know working on, you know,
qualifying or getting that financing for from other sources. It's been used a lot in Land
Development strategy where you're acquiring that property and you know, potentially, you know
building multiple units on there Eric. I know you've done a lot more of the option without a
lease. Maybe you can expand a little bit more.
I don't have a lot of experience. Yeah. So (···1.4s) here's a typical example. So (···1.0s) you want
to develop something and so you discover that the towns moving a lot of times those of you who
are going to have a mentor who comes out with you and hangs out with you for three days.
(···1.2s) If you haven't figured out they're really good at helping you figure out what part of town
or the county that you're going to be investing in and you're looking for areas of growth you're
looking for areas where property values are going to go up more than the average for the area.
So let's say that you discover that. (···0.7s) They're going to build a new highway or a new
interchange or a new mall or a new Factory or something that's going to attract growth in a part
of town. So maybe right now this is in the suburbs or maybe even rural area and so you go.
Okay. Well, I think this will be a great place for an apartment complex with all this new growth
coming in here. There's going to need some sort of worker housing. And so we think Apartments
(···0.8s) would be a great opportunity here, but (···0.9s) The growth hat is happening, but you
don't know if it's going to happen, you know in the next year or if it could get delayed especially
if it's based on we did one where (···0.6s) the there was an interstate going through and where
our property was.
There was a cross street that did not have an interchange. We were told that by the county that
they were definitely going to be putting in an interchange there. That would have brought a lot
more traffic to to our parcels. And so that was one of those things that were like, okay,
everyone's agreed it's going to happen but it wasn't it wasn't passed it took a while to pass and
then it took a while to fund and then it took a while to build so there's one of those things that
you know, you know, something's going to occur but (···1.2s) how quickly and so one of the
things you could do is you could go.
Okay, I think right now there's this this cross street here. It's just too country roads, but (···0.7s)
it's gonna get much busier. Let's go ahead and see what's there and sure enough a corner of that
intersection is owned by a farmer now. (···1.1s) A non-educated investor who wants to do
something like this would probably go to the farmer and say farmer. We're just going to buy your
land come out to an agreeable price if the farmers agreed to sell and you know, that's all about
price really so, (···0.9s) you know, if it it's a price that works for you and a price that works for
the farmer.
You can go ahead and close on it. But if you're not a farmer, what are you gonna do if this
(···0.5s) if it takes a year for this interchange or development or whatever is occurring to happen
What happens if it gets delayed what happens it's going to take three or four years. (···1.0s) And
so (···0.7s) if you're not going to farm the property you could lease it back to the farmer.
So it's now your land and and the farmers paying rent to to maybe (···1.4s) go ahead and grow a
few more seasons of worth of (···0.6s) crop on it, but (···1.4s) Another way to do this is to do it
with an option without a lease. So you go to the farmer. And you say farmer, (···1.0s) we would
like to build something on this property one day and we could buy it but we'd actually like to do
it a different way. We'd like to do something called an option without a lease. (···0.7s) And so
you negotiate a time frame number of years and a dollar price.
You know, what's your purchase price is and then also an option fee. And so what you're doing
here is you're trying to figure out when you think you might use the land and have a window of
opportunity. So let's say that you did a five-year (···0.6s) option. So the farmer grease to sell it at
a price a (···0.8s) you know, that's probably worth more than it is today the farmers thinking.
Well it's worth so much for acre this year last year was about the same year before that was about
the same year before that was you know about the same. So the farmers thinking like in the next
five years, it's gonna be worth, you know, maybe a little bit more (···0.7s) each year, but and you
give a price that is higher than that.
All right, because your thought is I'm gonna get the property when I need it and I'm going to
maximize that by building a complex or whatever your exit strategy is, so (···0.7s) With your
option you go ahead and get agreed upon price and the farmer is selling rights you. to The
farmer's hands are tied during that five-year period the farmer cannot sell it to anyone else and
that's what you're paying for.
So because the farmer selling rights to you the farmer has to get paid. So that's where the option
fee comes in. So you're paying an option fee (···0.8s) and (···0.7s) to buy those rights now, I'll
just make up a number. Let's say it's $50,000. It's going to be a mount that is Trivial compared to
what it would cost to do an all straight out purchase. So (···1.1s) let's say it's $50,000. Now, what
you're doing is you're in essence (···0.7s) doing a prediction that by using an option fee for
$50,000 you (···1.6s) if you need to you can pull the trigger on your option next year or three
years or five years from now, and if the if the (···0.8s) what you're expecting does not occur
(···0.8s) Then you don't have to buy it right now typically option fees are also called option
considerations are non-refundable.
So what you're doing is if you don't buy it, then you're out the $50,000 but think about what
would have occurred had you spent all this money to buy it.
(···0.7s) And then (···1.0s) it did not occur then you'd be selling it for for maybe a loss and
(···0.8s) or break even plus, you know all the time. (···0.6s) It took you to and money took you
to hold the property with property taxes Etc. So (···1.0s) and then so the an option consideration
is where you are protected now. (···1.5s) There's a lot of ways you could play this out, right? So
going back with our scenario you go ahead and three years from now all sudden property prices
are booming.
It's a great place to build an apartment complex. You can also use that time to because you're not
the title donor yet your control the property, but you're not the title donor. You can use that time
to go ahead and do the things that you need to do to prepare for the development. (···0.7s) So
that is go ahead and see if you can change the zoning see if you need to do your Environmental
Studies. See if you need to (···0.7s) go ahead and you know hire the right Architects higher the
right right (···1.1s) Builders Etc. And so you can get all those things tied up so and oh in your
financing if you're not going to use your own financing your own capital, and so then you pull
the trigger when you're ready to (···0.6s) Leap Forward.
And so that is a great way to use an option without a lease. (···0.8s) Now we we talked about the
stuff being played at what about three years into this? You've got everything tied up looks like
you're gonna make millions of dollars on this apartment complex and also you find another
another (···1.0s) investor and that investor has a bunch of apartments (···0.6s) in the area or or in
the state and that investor comes to you and says Hey listen, I know you're gonna make millions
and millions of dollars on this thing, but it's going to take you a while.
Would you assign it to me? (···0.6s) And so you think about what are my multiple access
strategies here? You could say well maybe you just assign it there and you could literally make a
lot of money never owning the property. So just another way to kind of dovetail these these
strategies together. So that's typically used for Land Development or some way where we're
going to see some some growth going to occur. Yeah, when we get into the multi multi-unit lease
options, so again a property first approach (···0.7s) and his strategy that you can that you can
enlist and now (···0.6s) like we said, there's multi multiple different ways that you can do at least
option in this multi-unit is, you know, typically higher price units with less.
Money down (···0.6s) and the cash flow until qualified so you can (···1.2s) own again without
control or sorry own (···0.5s) have control without ownership. Sorry the exact opposite. (···0.8s)
So, you know, you can do those repairs over time get those units up to market value increase the
value of each of those units (···0.8s) and and basically run the run the unit or run the building as
if you are owning it now the assignment fees can be very high the more due diligence that you
complete the higher the the fee that you can charge but there's multiple ways that you can own
these buildings through the lease option having multiple multi-unit is just another way of you
know, having multiple.
Now we talk about rent to own or lease option typically with a single family home or duplex or
you know condo units or things like that with the same principles apply within the multi unit
(···0.5s) where there's someone that wants to buy it or if you want to buy you can actually do the
lease option with with a multi-unit building have the rents coming in multiple people three or
four or five units or more that Can rent out the building rent out those units from you (···0.5s)
collect those rents pay off whatever financing or Debt Service that you have and cash flow while
you're qualifying or getting qualified to buy those the buy the building itself.
So (···0.5s) during the due diligence knowing what the market rents can be in the area having the
background of how you're going to be able to qualify whether it's with joint venture Partners on
your own what type of financing (···0.6s) spending that time doing that research developing a
plan on how you can do that with the multi-unit is is definitely another great way to enlist the
lease option strategy (···1.4s) and when Alfonso and I when we teach classes live either in
person over three days or online over, you know, six (···0.8s) six evenings over six weeks we get
the question a lot of times well, (···0.6s) Can I go ahead and do a lease option on a multi-unit
with a lease option for each unit?
And so one thing you need to remember is that a lot of times the option follows the deed
meaning let's say we had a duplex and the duplex was (···0.7s) one building a side a and a side B
on one half acre piece of land (···0.5s) and because the deed says that that is a half acre piece of
land with a one building that has two units on it then usually the option follows the deed meaning
we could go ahead and if we own the duplex we could lease option the duplex to one person.
(···0.8s) Where they have the right to buy both sides and rent both sides we could do it.
That way. We could also split it where we could (···0.7s) give them an option on both side A and
B together. (···0.9s) And rent them only one side for right now so we can split the lease but the
option usually follows follows the deed now if we wanted to take the time and expense and if it
was allowed in that local market we could what I call condoise that duplex where we can make it
two pieces of legal Realty, but the and then we could lease option, you know side a to one family
and lease option side B to the other family.
So (···0.9s) but usually the option has to follow follow the piece there. So right one of things the
again just with the multi unit at least option is (···1.2s) where we see a lot of investors using this
is like an apartment complex and you know typical (···0.7s) Target to look for is (···0.8s) you
know, maybe a family or a couple that own a small apartment complex and like that we're
talking like, you know, (···0.7s) 30 to 80 units type of thing.
Nothing too big but not, you know, not a 10 unit type thing. But something that they've made
their family income on for years, maybe decades and (···0.5s) again, you can find someone like
that who (···0.8s) they are retiring from managing their own property. Maybe they lived in one
the units for years.
They raise their family there their kids have grown up and moved to other places their kids have
gotten married and so their spouses and none of their kids. None of their their spouses want to
take over and so (···0.7s) This couples thinking well, we're going to retire we're gonna go ahead
and sell it (···0.5s) again as investors you buy property one of two ways cashed or terms (···0.8s)
you could go to them say hey, I'll buy that, you know (···0.7s) 60 unit apartment complex for this
price. (···0.5s) And if they give you a good deal then maybe that's what you want to do.
But you could also go to them and say Hey listen, how about we go ahead and do a lease option.
We'll go ahead and lease option from you (···0.5s) and (···0.8s) we'll pay an option fee up front
to buy the rights to the option and to the lease and we will go ahead and you know come to
agreed upon time period that we can exercise or option we can go ahead and we'll set certainly
come up with a price (···0.8s) and (···0.6s) it will be something that's probably higher than your
Buy It Now cash price and so in the meantime, you can take over that lease take over that
apartment complex now, you'll probably, you know, having once you complete this training
you'll quickly realize that hey I got to make sure that my paperwork is right, and so you'll
probably be putting In your contract that you have the right to fix up units have the right to Vick
people have the right to hire landscapers or contractors or whatever is needed.
(···0.6s) You'll probably also look at how you might be able to raise rents, (···0.9s) you know,
and that will make it more valuable and so building all those things in there.
You basically manage a property that you don't own but you do control (···0.7s) and the couple
retires and they're sitting on cash flow for a number of years and then a sale price down the road.
And so this is a great way to get into something that is not even probably even listed for sale and
it's probably within 10 miles of where you are right now and so (···0.6s) all kind of just
combining different different forms of options and lease options on this (···0.5s) and why
investors likely stop so it's okay. Well, there's a lot of reasons why investors like lease options.
I think the number one thing is, (···0.5s) it's Play-Doh. Absolutely. Yeah, there are no rules, you
know, you can really make that strategy your own you can have you put, you know, take the best
practices from those in the network and from the things that you're learning on in this class, but
really make it your own, you know, follow the seven rules of investing, but it Be all different
different ways that you can kind of customize it to your life. Yeah. Yeah, so we can see here on
the screen that we can go ahead and (···1.1s) leave for property management tend to buyers
responsible for minor and all repairs.
(···1.2s) Most of the ones we do we make the (···1.0s) the tenant buyer responsible for all
repairs. We'll cover some different ways and different options. No pun intended where we can go
ahead and set up the paperwork when we get into later sessions (···0.7s) so we can set up reduce
our vacancy rate if you've gone and had rental houses for a while and maybe you've done a really
good job of pricing your rental rate and you're in a good Market that's not you know (···0.8s)
over (···0.8s) as has too much inventory.
Then you probably are doing a 5% vacancy rate, (···0.5s) you know, when times get a little
slower you might have a 10% vacancy rate, but you're kind of in that area. (···0.8s) But with
lease options we can go ahead and Essence have a zero (···0.6s) percent effective vacancy rate
and there are times when we'll talk about you know, what you know, what might happen. We'll
kind of look at all the problems that could occur. We're going to give you solutions to those in
later sessions.
And so you'll see sometimes you can actually you know, it's a good thing with someone moves
out before their lease option (···0.7s) is done and you have time to put someone else in there and
it might actually instead of you losing money one month. You might actually make double
money one month, so we'll talk about that. (···0.8s) And (···0.5s) and then the agreement states
the tenant buyer (···0.7s) to maintain the property again, we're usually attracting people with
owners (···0.5s) owner occupier mentality. And so they're going to want to take care of their
home (···1.3s) strong monthly cash flow strong return on investment and you're getting paid
multiple ways.
You're getting cash flow each month, you're having a non-refundable option consideration,
which we also call an end Rock. So you're having that up front and then you're also if you do
have some sort of financing whether it's your financing or your joint venture partner, you're
having a pay down of that. So there's another place we're gonna look at and you're having
appreciation so many different ways to make a profit there on a lease option. Absolutely. And
yeah, I think the number one to you know, just to pull from this slide here is is the property
management these tenant tenant buyers.
They are having that owner mentality. You're not going to get phone calls of (···0.8s) toilets
breaking or sinks leaking most of the phone calls that kind of we we handle our improvements of
the property. They're making it their own. Improving the property finishing basements (···0.7s)
kitchens, (···0.7s) you know making upgrades to the property so that it is they know it's going to
be their own they want to buy that home. So definitely definitely a great a great thing of why of
why you'd like the rental and strategy.
(···1.3s) And you know and you know, we're talking about all the great things but we want to
obviously highlight some of the (···0.8s) you know things that make it imperfect. You might get
some objections or are from people saying well, what about this or what about that? And of
course you want to look at it from all different angles to make sure that you are being realistic
and that is the strategy that you know is going be to best for you. So (···0.7s) it's not perfect. You
know, it's not an immediate sale, (···0.5s) you know versus you know, a flip where three or four
months, you know, you've done the renos now, you've sold it and you get that that profit not
instantly but much quicker than a two or three or four year term in a lease option (···0.5s) the
large Capital expenses such as roof repair replacement could cause challenges to your deal.
So if there are properties that you're going out and buying and you know, there are coming up
against those, (···0.5s) you know, you might have to address those before the tenant buyer moves
in or create a plan with you your joint venture partner your tenant buyer on how you dress those,
(···0.7s) you know repairs or maintenance to their property (···0.6s) getting paid over the one to
three years.
(···0.7s) You know, I look at that. A pro but you know some might some people might not look
at that. They want that that profit instantly they want that, you know to get that return much
quicker. But if you're getting monthly cash flow as well, as you know, the end purchase price or
in sell price to that tenant buyer. You're going to get paid over that time period (···1.2s) not
every option. He will buy the home at the end. It is an option right? It's a lease option to
purchase. It's not an obligation life circumstances happen all the time with people, you know,
something changes in their life and their work and their family that's maybe not going to be able
to let them own that home.
So you have to look at plan be your plan C and we're gonna get into all the different types of
eggs strategies if that's the case. So you're gonna want to work with your tenant buyers and you
know being constant communication with them to make sure that you know, they're still on track
and they are still looking to buy but again, those things can happen rather quickly, you know, if
life changes so (···0.8s) and the optioner must sell according to the agreement if you're getting
into a lease option, you can't change your mind or if the market goes on fire.
You know great increase a huge increase in the market. You can't say well no wait, I'm selling it
for Less. You are selling it back to the tenant buyer on that greet upon price that agreement that's
put in place is to keep the tenant buyer on is to keep your joint venture partner on it to keep
yourself honest and making sure that you are selling accordingly to the agreement and we'll
maybe you're selling it for less than market value. But you run the numbers you making a great
cash flow and return throughout the period are you selling it back and you know getting a good
return on your investment compared to other options that are out there in the market.
Well, then, you know that might be (···0.5s) something to look at. We're run the numbers a little
bit differently, but you do have to sell that home back so I know Eric always says it that if it's a
property that you never want to sell. Well then that's not the strategy at least option. The rent to
own is not the strategy to enlist in that particular property. If you want to hold for the long term,
so all different types of things that you know that you know, maybe can come up or objections
with the least auction, (···1.3s) but you're gonna have great tenants in there you have to you
know, go accordingly to the agreement.
That and again that option you might not buy at the end, but be prepared have plan B plan C Plan
D have those exit strategies and be ready for those through throughout the term. (···0.9s) Yeah,
and I would like to add to that. (···0.8s) That (···1.1s) the a couple of things one is that the
(···0.9s) those of you who have had rentals maybe you've had three rentals what you're going to
discover is that you can probably manage yourself (···0.7s) a couple dozen lease options with
less effort than it's been if you've been managing your own three rentals and it's because we're
going to show you how to attract folks who have owner occupied mentality.
They're putting more money on the table at risk than a (···0.7s) typical security deposit for a
rental down the street, but they are paying putting a lot less than a 20% down payment if that's

the issue that they're running up against. So this is something that they plan to buy it. They
they're gonna take care of it. They're going to do repairs.
They're going to you know, perhaps tell their friends and family. This is my house. We own this
house (···0.6s) because it's in their intention to buy and so the other thing is that (···2.3s) Don't
listen to investors or anybody in the traditional real estate industry who has not done a lease
option (···1.3s) most investors in your Market are going to be focused on wholesaling, you
know, or flipping or something of that manner and it is very few of them will do create a
financing type strategies like a lease option.
And the reason is because they in order to do a lease option you have to know how to do at least
option and I don't mean just like theoretically you need to know how to do a lease option. And so
(···0.6s) that's what alfons on our sharing with you on this on demand training is that all these all
the the details of doing a lease option? And so if someone in your Market says, oh you can't do it
or they say, oh, I know if someone who lost money. (···0.8s) I I would (···0.7s) Guarantee you
that that was someone who either didn't know it or did it wrong because they didn't know and a
lot there's a lot of investors who don't know what they don't know when it comes to lease
options.
So don't listen to other people that have not done it because that's you know, they're they're
(···1.5s) advice is (···0.6s) perhaps worthless. So (···1.3s) you've taken the time and and expense
to invest in a training like this and we're gonna also later on show you how you can stay in touch
with us so that you can have the foundation and all the details needed to do it properly and
having said that other than the one piece that Alfonso saying that one kind of well, you know, if
you're doing a lease option at some point someone's gonna buy the property, so don't do it
(···0.6s) on a property that you want to sell.
Other than that. I don't see a disadvantages with lease options because as long as you've got run
good numbers, we're going to show you that as long as you have good paperwork, we're going to
show you that (···1.5s) things can occur. We're gonna tell you about problems that have occurred
with us with our stuff. And how we've built into the system a way (···0.8s) to recover quickly
from that sometimes actually making a little bit more money with when problems occur.
So (···1.0s) we've built that all into this training and all into as you get deeper into this. So
(···1.0s) I see lease options is just something that is is other than selling the property. There's
there really is no disadvantage to any of this so All (···0.8s) right, so our next slide is all (···0.6s)
right. So let's (···0.8s) let's go ahead and it's probably a good time to take our break and then
(···1.2s) we come back we're gonna get into what are the advantages to tenant buyers.
What what are they getting out of this? Right, so we will see you in the next session. (···12.8s)
(···0.8s) Here. (···7.4s) All right, welcome back to another session of the lease options rent to
own training. And so why tennis like lease options? Well, they have all paperwork in place
future purchase price is established. They can give the house a try with before they buy so really
what they're doing is they're doing a test run to home ownership (···0.6s) and again the nonrefundable
option consideration and rock could be less than the bank demands for traditional
down payment (···0.6s) and they are not obligated to buy the house.
And so they're if they're never owned a home before if their parents have never owned a home
before if they're grandparents have never owned a home before this might be a big step for them.
You know. Well, you're just you you're just renting it right, but you also have this option to buy
and you probably will want to buy but once you just kind of like settle in (···0.7s) a year or two
or three you're ready, then you can pull the trigger, but you don't have to (···0.7s) And then
tenant first can pick the house what's important for them?
The part of town? Is it close to work? Is there a special school district that they want their kids to
go to so those are all important reasons. So let's also look at (···1.0s) why this let's look at it a
different way. Why is this so (···0.7s) helpful to people who may be having challenges getting
alone. So we're going to switch to our other camera here. We're gonna do a side a in a side b a
left side and a right side here. So let's just go first with a traditional buyer. Alright, so someone
wants to buy a home and they're to going do it the traditional way.
So we're just going to call them a buyer. (···2.8s) And so if you talk to someone in a traditional
real estate industry like a real estate agent who maybe I call them retail real estate agents
meaning they just work with people who want to buy homes (···0.8s) to live in and sell homes
that they have been living in it. And so there's a real estate agent who never has had to go ahead
and (···1.7s) Had to work with investors and such and so we have a situation here where the real
estate agent will go and say, you know, oh so you want to own a home and and you know,
(···0.6s) we need to get you qualified, you know, maybe talk to a lender talk to a mortgage
broker make sure that you know, we know what to look for (···0.7s) and the real estate agent will
say we just want to see you know, what what you can afford price wise to get a loan and what
and purchase your price wise what you can get and really what the real estate agents that is true.
But the real estate agent really wants to know is am I wasting my time showing these folks
homes that can't afford to buy it.
So let's assume that they go ahead and lender has checked them out and said, yep. It looks like
they'll have no problem getting alone. Then the real estate agent will go. Well. There's only one
way to do this and here's the process and so we're gonna look at the traditional way here on the
left side. The real estate agent is going say, to well first we're gonna start looking for property.
(···1.0s) And so we'll do that perhaps online. We're going to go ahead and look at some things
that are listed for sale. And (···0.5s) then if we need to we'll go actually go walk through the
properties and so you'll have some choices depending on you know, how fast the Market's
moving but at some point we're going to find something that you to want make an offer on.
(···1.0s) And so you find the property and so (···0.6s) ideally you're going to say yes. I want to
make an offer you're going to need a contract. (···2.0s) And so real estate agent says, you know,
I'll help you we have those we're going to really your contract is going be to your offer to buy.
(···2.5s) Now this might go through some some counteroffers, but assuming you know, the that
the seller says yes to that price and the buyer wants to move forward.
The realtor is going to tell their clients. Okay, so now we're under contract. (···5.7s) And so this
is your time to go ahead and do your due diligence meaning maybe have the property inspected
make sure there's you know, there's not eaten up with termites or whatever the issue is (···0.7s)
and the real estate agent says this also your time to actually get real with (···0.9s) looking at
getting a loan because we now have an address to put in the application. So you're going to apply
for a loan.
(···1.5s) And what's going to happen is the initial application is going to go to the underwriting
department at that lender and the underlying department is going ask to for a lot of backup stuff.
We need to see bank statements. We need to see tax returns. We need to see proof of income.
We're going to pull credit and so that's an important piece to getting this loan. (···1.9s)
underwriting (···3.4s) and so underwriting is going to make sure that with the underwriters doing
is they're looking to see what is the risk level if we Finance this loan.
What is the risk that you know a few payments in or years into it that they're going to default and
what the underwriting Department was going to do is make sure that it looks like it's going to be
a good loan but there's always risk even with an A+ plus buyer or borrower and so they have to
figure out what's going. What are they going to price the loan at meaning what type of loan what
is the interest rate? Is there going to be you know private mortgage insurance include and they're
gonna look at how to price that out.
So (···0.6s) assuming Going (···1.0s) again going with the traditional way. The underwriting
Department says, yes, we can give them a loan. (···0.7s) And then they'll do an approval.
(···4.1s) And the approval says that (···0.5s) yes, we this Bank Bank of America. Whoever we
agreed to go ahead and give the slow loan and so now (···1.2s) Everything's been checked off
check the property out. Yeah went ahead and got the loan. Okay, so there's going be to a closing.
(···2.7s) Now at that closing there's actually going to be two closings one is where the seller is
titling or giving the property over to the buyer, but it's also where the buyer is doing a mortgage
or deed of trust or security deed.
Whatever it is for your state (···0.6s) saying yes, we're borrowing this money and we agree to
pay it back according to these terms and you know, as an example, we're going to be paying so
much for per month for the next 360 months. (···0.8s) So (···0.8s) at that closing then the buyer
gets keys to the property and so they get to move in.
(···2.4s) And once they're in the property they get to live in it. It's now theirs. All right. So again
a traditional (···1.8s) real estate agent who works just with a retail buyers and sellers. They're
gonna tell their clients. This is how it's done. Right and I agree that is how it can be done and
how a of lot times it is done, but there's another way to do this. So we're now going to go over to
this other side here (···0.7s) and we're going to do well what happens if they couldn't do this
we're going to call this the tenant buyer method (···2.2s) So they're going to do a rent to own a
lease option.
Now one important piece here is (···0.5s) back on the left side the underwriting Department.
(···1.3s) When they price all this out, they're also having to (···1.7s) classify the risk based on
(···0.7s) what they do know about this potential borrower. And so they'll that's why the credit
they will pull up all three credit reports. They look at all three credit scores (···0.5s) and they're
trying to mathematically figure out what is the risk level and so that underwriting process they
call it a purchase money loan underwriting process.
So long straight purchase. (···2.0s) money (···1.7s) loan (···1.2s) Right, (···0.6s) so they're trying
to see okay. We don't know they've never lived in this property. They've never owned this
property. They've never had a claim to the title. So we're gonna go ahead and look at their other
things. We're going to look at MasterCard and Visa credit history.
We're gonna look at car loans. We're gonna look at student loans. Whatever is on the credit.
That's what they're looking at. And this is where usually someone who has some blemishes in
their credit. Even if they're things that are complete. All right, they lost a home to foreclosure a
couple years ago, but they have been paying their rent on time since then where they've been
living. This is where things can be thrown out by underwriting they can (···0.6s) deny giving
them alone or they can say we're going to make you put down a huge down payment. (···0.7s) So
(···1.3s) we have a tenant buyer over here and let's just actually play this out just a bit little more
before we go to the right side.
And so let's say let's just use an example. Let's say these people wanted to go ahead and buy a
property. (···1.0s) For $200,000. Just make a simple number to do some math on. All (···0.5s)
right, so if someone has really really good credit, they might be able to go ahead and (···0.7s) get
a conventional financing where they only need to put down six percent. All right, some may be
able to get in there for even less than that.
The typically (···0.8s) conventional would be $6,000 down payment (···1.6s) FHA would be
$7,000 or more down payment. So there's some benefits of putting more of a down payment but
someone who's got great credit usually would go ahead and qualify for something 6 or 7,000
down payment but (···1.0s) If someone has credit issues this is where the lender can say. No, or
they're going to require a 20% down. right now (···0.7s) Let's look at that because that's really
who our audience is people who've had some issues with their credit, perhaps and a 70 or 20%
down.
(···1.4s) Would mean they need $40,000 (···0.6s) cash. (···2.9s) As a down payment if the lender
was going say to yes, and that was where the lender is doing an 80% loan to value. So the rest of
that purchase price (···0.5s) assuming those no closing costs just for a moment here would be
oops. Sorry would be a hundred and sixty thousand dollar. (···0.7s) loan (···3.2s) right, so
(···1.1s) can it be done with someone who has some credit history (···0.9s) credit issues?
Yes, but the worst accredit is or and/or the more recent those bad things are with the credit. What
it does is it requires a bigger down down payment right meaning a lower loan to value. So
(···0.7s) with this (···1.5s) if someone had if these potential buyers had $50,000 (···0.8s) in here,
they might go. Yeah, let's go ahead and do that. But what happens if someone only had 38,000
right or 18,000 then what they're going to be told by that lender by the mortgage broker by the
real estate agent by real estate broker whoever is (···1.0s) It can't be done and you're going to
have potential tenant buyers who will say that (···1.0s) that they were told they can't buy a house
as if there was some law that said they can't own a home and the truth is what that that Banker or
that real estate agent was actually trying to say is based on your credit history.
(···0.7s) You can only buy it if you put a huge down payment and since you don't have it or
unwilling to pay that huge down payment, we can't Finance the loan or we can't get financing for
so that's really what they're being told.
Right? So now let's go over to (···0.6s) our side here. And so (···0.7s) We (···0.5s) keep it real
simple. We have a property and we want to put someone into it. And so we're we find a tenant
buyer potential tenant buyer. Now. Here's where things go we (···0.8s) go through pretty much
the same steps but in a different order, (···1.2s) So we go ahead and we find a tenant buyer.
(···0.7s) And we put them into in the property. And so (···0.7s) let's say we're going to do this.
We're going to explain a little bit more in detail tenant first. We already started to but tenant first
and property first, but we have a potential tenant buyer. And so we're going to help them look for
a property. (···2.0s) Right. So now we find something. (···3.2s) Now this is where we're going to
go next to the contract, but it's gonna be a different contract.
(···3.2s) So we're going to go ahead and do a lease. (···2.6s) Which gives them the legal right to
use the property and we're going to go ahead and give them salmon option. Right? So the lease
might be a 36 month lease an option might be a 36 month option. (···0.7s) So we need to check
them out as if they were tenants. We'll cover that in a later session. So we're going to do you
know what you would normally do with the regular rental and so once we have approved them
we can go ahead and move them in.
(···4.6s) Right now they're going to live in the property. (···3.7s) And so we're going to say let's
gonna be typically two to three years. (···2.7s) Right. Now they've been living in the property.
Here's a couple important pieces for this to work out. It has to be their primary residence. All
right, you can't be a secondary home for the rest of this process to work properly and they have
to have a claim to title.
This is the option. This doesn't put them on the deed. But this says that they own this trigger this
this opportunity and if they execute it during the proper time period and they've done everything
else since then then they're going to be able to be the become the deeded owner. And so what
they're going to do is they're going to (···0.8s) get near the end of their two or three year time
period they're going to go ahead and apply for a loan. This is the same application process as we
have over here.
So they're applying for a loan. (···0.7s) Now it's going to go to underwriting. (···4.2s) Now the
underwriting process is going to be the same with one exception (···0.6s) over here on the left
side. The underwriter had to lean a lot heavier on there (···1.3s) on the credit because there was
no history of having lived in the house. So the underwriting department will certainly look at
their credit and what they're really looking for is while they've been in this home as their primary
residence.
Have they kept their credit clean? (···1.2s) What about prior to moving in? Well, there could
have been issues. But from the moment they moved into this property on has their credit been
cleaned meaning (···0.8s) they can owe money to Visa but they've been paying visa on time,
right the other thing the underwriting Department's going to look at is that they're gonna say well
we see that you've been in the property you're trying to buy we need to see proof that you've
made payments on time and simplest way for them to do that is them to show their bank account
saying here's where our income is going in and here's where our expenses including our rent.
Each month is going out. So they have a payment history and the underrating department. This
makes it so much easier for them to to look at approving the loan because over here there's a lot
of math that has to be done to see if there is a (···0.7s) potential they're going to be able to make
the first mortgage payment over here. The lender doesn't have to make the first mortgage
payment, but they know they've been making payments on that house so takes a lot of the
unknown out and so as long as it's been their primary residence and as As it's they have some
sort of claim like in this option A lot of times these lenders.
The underlying department is going to process the underwriting as a refinance money loan.
(···4.4s) And so you may be thinking well, I thought refinance was only if you owned a home
well or had a claim to it had an interest in it. So now this is going to be a lot less Hoops for
someone to do a refinance.
So (···0.7s) this is why Alfonso and I what we do is we make sure that our tenant buyers have
verifiable income and they're making their payments (···1.0s) from the tenant buyers bank
account to your bank account. And so (···0.7s) you may have had some rentals you may have
had some rentals where people were paying you in cash or you know different money orders or
what have you that might be fine and actually would work with lease options on your side, but
it's not going to be it's not going to help the underwriter.
So make it easy on the underwriter whatever explain to that your tenant buyer as you're making
money, you know, even if you're making a of lot money and tips (···0.7s) put it put that money
in your in your bank account for the next two or three years so it can be verified and run all your
expenses. You can out of that bank account. And so (···0.5s) now what's the underwriter goes
ahead and okay is this then there's going to go to a Clos (···3.0s) So that closing is going to do
two things. It's going to be closing where titles transferred to this new buyer.
But it's also going to be closing where they agree to pay the loan and there's going to be
paperwork for the loan as well. So the processes got the same steps, but it's different here in that.
We're putting the the move in and live in their (···0.7s) Much earlier. So the let's look at some
numbers here. Okay. (···0.5s) So we go ahead and for instance right now (···0.7s) and for years
actually FHA has (···0.8s) done.
Whoops. (···1.4s) We'll do this. So FHA. (···2.5s) Does 96.5% loan to value? (···1.2s) right
conventional (···2.4s) is 97% (···2.2s) loan to value right? So now that means that again
assuming let's just keep things real simple. They're going to go ahead and buy this property at
let's say it's 200,000 say there's no such thing as appreciation because we haven't talked about
that.
So they're also going to buy it at 200,000. (···2.4s) Then what we're going to do is we're going to
go ahead and have a (···1.6s) they're gonna have your tenant buyers will have to put it down
payment down. Now, there's several ways to handle the down payment one is we could charge
them a non-refundable option consideration up front and not make it (···1.3s) not make it
(···1.4s) be allowed to use as a credit toward the purchase but most investors like Alfonso 9 what
we do is we charge and Rock (···2.2s) And (···1.0s) we want to charge enough to at least meet
whatever loan is available in in that market.
So for instance here, we might to be safe. We might go ahead and just kind of capture this at
least three and a half percent. So typically (···0.9s) three and a half to five percent (···1.4s) or
more Right. So let's go ahead and assume a purchase price of 200,000 and let's be on the high
end just just for fun 5% of 200,000 is $10,000 N (···0.6s) Rock.
(···3.8s) Now a lot of educate investors do when they do lease options as they say. (···0.8s) On
day one with the tenant buyer tenant buyer. There is a $10,000 non-refundable option
consideration. (···0.6s) If you do not buy that property you don't get that money back. All right,
that's what the non-refundable means. In fact. This is not a purchase deposit is not a down
payment.
So therefore we as the investor we immediately earn that money. And the reason we immediately
earn that money is because you as the tenant buyer if you change your mind down the road
which a month from now or 25 months from now you cannot give us the time back. So this is
money you spent to buy that golden ticket opportunity to buy this home in the next two or three
years. (···0.6s) However, (···1.5s) Since we're nice investors, what we do is (···0.7s) if you do
what you say you're going to do.
(···0.7s) Take care of the property. And pay your rent on time and buy the property. We will give
you a credit. (···0.8s) at the time of closing, so that means that (···0.7s) you will when you go to
buy this and two or three years, you're buying it for $200,000. You're you are really your lender
only has to pay up the other 190. (···1.0s) This is why (···0.8s) with lease options people who
right now have have some credits have some problems with their credit, but they but they're
red.
They have enough money for an endrock and they are (···0.5s) they know that their credit will be
clean moving forward. They are great (···1.2s) candidate to do a lease option with you. Now,
let's compare this to one other thing. (···0.7s) so (···0.9s) there's a young couple or a family or
whatever and in town and they want to be homeowners and they've been renting for a while
(···0.7s) and they hear about a chance to buy they talk to some lender and some lender saying
well in that neighborhood you're going to need for at least $40,000 and that doesn't even include
moving expenses.
Right? (···0.7s) And so (···1.2s) they know that there's a house down the street in that
neighborhood. That's a rental and that rental. Let's just say has a $2,000 security deposit. (···0.8s)
so what we have here is that they think they have two options one is come up with 40,000 cash to
become a homeowner (···0.6s) or (···0.8s) stay a renter miss out as property prices continue to
climb up over time, but they could get into a property for $2,000. (···0.9s) We're in that sweet
spot.
(···0.7s) Right. We are we look expensive compared to folks who don't who either can't or not
serious about buying because we're five times what the security deposit is, right? (···0.5s) And
but we look cheap compared to someone who's ready to buy. So what this does is this attracts
(···0.5s) owner occupied mentality, it attracts folks who are serious about being homeowners and
they're willing to put their money where their mouth is. (···0.6s) So (···1.3s) this is real powerful
stuff (···0.6s) most of the traditional real estate industry.
They just know this side here. They don't know this other side. And then this is what you as
educated investors. (···0.8s) Now know and this is why (···0.9s) in your Market a lot of other
investors are not doing lease options because they don't understand what we cover just here.
Yeah. (···2.5s) No, it's agreed to (···0.7s) Great overview Eric and like you said in compact a
comparison and contrasting to the conventional way of buying for someone that doesn't have the
the ability to come up with that $40,000 of cash or the credit (···0.9s) or the income today.
(···0.7s) Obviously. This is a way for them to get into that market into to be (···1.6s) to be
eventually a homeowner. So (···1.0s) yeah, this is why again our tenant buyers like the lease
options. This is a way they get into their house. Now when the bank is says no, there's one of
these things on this list that is, you know, maybe you're a few that I've turned them down or not
being able to qualify. They are able to get into that home now and become the homeowner in
training essentially work on the repair work on their credit work on saving the down payment
while they're in that program.
So (···1.4s) as we have a here continue to list out why tenant buyers like the lease option they get
in the house now when the banks have turned them down their homeowner in training allowing
to do, you know, we didn't talk about but you know those repair maintenance that the responsible
for but even customizing the home in the way that they want (···1.2s) most of the time you're
going to have some type of credit repair or credit assistance program that's going to allow them
to continue to improve their credit save up for their down payment and allows them in time to
accumulate more of that down payment to save up (···0.6s) for that $40,000 or more depending
on on the price of the home so that they can have that down payment saved and again in
improving the value of the home increasing the value.
(···1.8s) And allowing to get them better financing. Maybe they can qualify but it's such a high
interest rate where the payments are going be. to So unattainable (···0.7s) and not being able to
keep up on on a monthly basis. It allows that time to improve their their financial situation and
get better financing by the end of the program.
So multiple reasons why the tenant buyers like, you know, the rental and strategy the lease
option strategy and they're able to move in right away, (···0.8s) you know, you might get some
of objections right or some some things that your tenant buyers will you (···0.9s) know, maybe
not like so we want to talk about some of the disadvantages to our tenant buyers, maybe some of
the things before that we do that is there anything else that you want to add about some of the
things why tenant buyers like lease options?
(···0.5s) I think it's just it's there's a lot of potential (···0.9s) tenant buyers in your market right
now that don't know that this exists and so (···1.0s) it's fairly easy to explain things to tenant
buyers what you're going to be spending more time on perhaps this finding people who want to
listen to what you have to say. And so later on we're going to talk about how you can work with
the traditional real estate industry on how they can. (···1.0s) how they can go ahead and (···2.8s)
send you tenant buyers and things (···0.5s) tend to look at here in just a minute the types of
buyers and we'll look at why the traditional real estate industry is not going ahead and helping
some of these people.
They're just telling them go rent. And those are leads that you can use. So yeah. Yeah,
absolutely. So again, you know, we're looking at it from a standpoint of helping people get into
Home Ownership those professionals the Realtors the mortgage brokers in the industry that have
clients that aren't able to qualify and just so you're prepared some of the things that you might get
back in terms of objections or rebuttals of you know, why somebody wouldn't want to do this.
There are high higher monthly costs versus renting. There are there is a down payment savings
component. There's a monthly credit that the tenant buyers are gonna have to pay on an ongoing
basis that is going to be more than what Market rent is but that is actually being credited back to
them and being used for their down payment right or use for their their future purchase price. So
(···0.5s) on a monthly basis, it might be higher but if they're successful and they buy that home
at the of end the term then that money is returned back to them.
They need to participate in the whole maintenance and any repairs just as if they were a
homeowner, so I don't really look at that as a disadvantage or if that's a rebuttal say if they were
to own the home and something did break or need repair or need maintenance who is doing that
homeowners. Don't call a landlord or Lady they call. A (···1.7s) service technician they call it
professional to do those repairs in maintenance. So being involved in being able to participate in
those and actually making (···0.8s) making those improvements of the home is actually a huge
benefit to them.
We've seen so many through the rent to own programs that have not only you (···0.5s) know
done the the bay or minimum in terms of Maintenance and repairs but actually improve the
property and the lease is typically longer most leases are you know about a year so that you
would sign these lease option rent to own programs are you know anywhere from a year to two
or even up to three or four years in these programs? So it's someone that maybe if they're not
willing to commit for that length of period of time maybe they're not well suited for the program
as well too.
So having that longer mentality or longer at least (···1.3s) that might be something that you
might hear or an objection that you might hear. But is that really the client or the person that you
want to work with that isn't committed to being in that program for two to three years that doesn't
want to own their home. So definitely it's a longer lease. The behavings are gonna be a little bit
higher, you know these run few renters, you know. Virtual homeowners are gonna have to
participate in the maintenance and do those repairs, but that is part of the program that they it
comes along with home ownership.
So those are just some of the disadvantages that you might hear you might think of others, but
(···1.0s) just so that you're prepared so that you can kind of read have that in your back pocket.
So when you're speaking to professionals or potential tenant buyers of the things that come up,
(···1.3s) So I (···1.0s) want to add a piece to what I was doing before so. (···0.7s) Let's go.
(···1.4s) Here (···0.8s) and the (···0.5s) when (···2.5s) let's go back to the left side.
So they go ahead and they (···1.3s) get go through the traditional way. They get approval. They
go to a closing. There's going be to a new loan on this right? And so whether it's they do 3%
down or 0% down or five or 10 or 40% down whatever it is. There's going to be typically a new
loan payment. (···5.0s) And that loan payment is going to be the pity payment right the principal
and interest in the loan the taxes and the insurance so pity payment and so this is what the
underwriting department is trying to figure out when they will they be to able afford this
payment.
(···0.8s) The other thing on the side on the right side where we have the reef, the tenant buyer
situation is we're going to be charging them rent. Right. So we we're to going get into a later
section where we actually (···0.6s) show you how to do calculations for all this but we're going
to do rent. (···1.3s) And let's say that we can figure out we had a way of (···0.6s) guessing what
their future pity payments going to be.
(···0.7s) It is most helpful for you as an investor if you're charging something more than this. All
right, so I'll just make up a number. Let's say that the future pity payments going to be $3,000.
And (···1.0s) that's going to include print someone interest on loan taxes and insurance $3,000.
(···1.1s) So (···0.7s) if you're charging 2500 dollars in rent and that might be fair rent for
someone who has good credit relative to that market.
You're probably not doing a service to the tenant buyer because the underwriting Department's
going to need to see that they can be in there so primary residence and that they have (···1.7s)
have control have Acclaim to the option and (···0.7s) then unwriting will run it through as a
refinance. So what you're to going need to do is it is better. It's short-term for the people. I mean,
it's 24 maybe 36 months. If you charge a higher rent rate than what the (···0.9s) what their future
payments can be. So I'll just make up a number.
Let's say you're charging 3,300 a month. Right. So what's happening is when it does go to
underwriting the under eyeing Department goes. Well. I really don't know if they're going to
make the very first payment once they become homeowners, but we do know for the last two or
three years. They've been able to afford 3,300 coming out of their bank account and everything
else (···1.1s) that life throws at them. Meaning we can see that they have may have some debt or
may not but we can see that there's no defaults on their current credit report as of the time they
moved in here and so there's a benefit here.
(···0.5s) To the underlying Department if we can charge a little bit more than than the future pity
payment. So again, this is an opportunity is short-term. It's only two or three years where you can
sometimes boost your net income and some investors will go ahead and maybe apply part of that
also as a rent credit, we'll talk about rent credits and another session. So just one other important
thing when it comes to the (···0.8s) to the (···1.0s) doing it as the tenant buyer side of things.

All right, I think we've covered a lot in our session here. So yeah, there's a lot of information and
yeah, we'll see you on a future session when recover a little bit more about yeah what what type
of time to buyers that we're looking for? (···14.4s)
(···0.8s) Here. All right, welcome back to our next session here before we get into ways to get
paid. We're going to switch back to our visualizer real quick (···0.6s) and we're going to talk
about well, what type of buyers are out there. So we're going to cover pretty much all the five
different types of buyers that are out there and see where is the sweet spot for you as an investor.
And so number one is there are people who want to buy their own home and they're sitting in a
situation where they are all cash buyers.
(···3.9s) And so here do they need to do a lease option? No, is this someone who you probably
will do a lease option to probably not the exceptions to that would be someone you know is
never owned a home before and they're kind of uneasy about being a homeowner. So maybe
there's there's (···0.6s) like to do a test drive so lease option or rent to owns a test drive on being
a homeowner, but typically you probably won't won't attracting those number two.
We're going to call good. (···0.8s) credit (···6.5s) some cash (···1.6s) So (···0.8s) in North
America what this is that (···0.5s) they've got, you know, proof of income. They've got low debt
to income ratio. They got good credit scores. And so a (···0.9s) lot of lenders will gladly go
ahead and give them the (···1.1s) alone and it probably will have a low down payment right
maybe three percent maybe more maybe five or ten percent.
But typically it's something where they've got as long as they've got enough cash for a down
payment. (···1.2s) They're usually going to be (···0.7s) someone we're probably not going to do a
lease option to now think of it this way the traditional real estate industry, you know, there's way
more real estate agents and real estate brokers and realty companies and mortgage brokers and
mortgage officers and (···1.3s) loan officers and all those out there and they do a lot of money
marketing to find potential buyers or borrowers.
So we're not going to really compete with those (···1.2s) trying to (···1.0s) get some of their
business and have that be someone who's in our lease option. So, (···0.6s) We go to number
three here are folks who have good credit. (···4.9s) But they have no cash. (···2.3s) right now
(···0.9s) This probably is not going to be a good fit for us because they are we need some
money.
There's going to be an endrock initially. And so that's going to be a calculation of at least three
and a half four five percent of what their their future purchase price is going to be so (···0.8s)
now the traditional real estate industry might be able to find a loan for them again. It hinges a lot
on on good credit and and that type of thing but typically the traditional real estate industry
might say, you know, what (···0.5s) if we can't get you on a loan today you need to go rent for a
while.
(···2.8s) And you're going to go ahead and save up and keep your credit clean. (···0.8s) Continue
to have this but start to save for a down payment. And so again, that's probably not going to be a
strong area for us to go ahead and find our potential tenant buyers number four. You can either
people have bad credit. So we're going to call that poor credit. (···4.4s) Or it be can folks who
have no credit. (···2.7s) We talked about one example of that is someone who is (···2.1s) whose
immigrated into the country and has you know, TransUnion does not know who they are.
And so it could be young folks who have not (···0.8s) established credit yet, but now are having
some sort of income where they're having some money here, (···0.5s) but just the credit is either
bad or not or not there, but they've got some cash. (···3.1s) now (···1.5s) Here's where we kind
of have a bit of a sliding scale if they have really bad credit or no credit and they have (···0.8s)
enough cash to put out a down payment and typically it starts about 20% (···1.0s) some lender
out there might give them a chance if they have enough money to put 20% down.
And so again, you know with with a a (···1.5s) 40 a 400,000 property that's they're gonna need
(···1.0s) 80 thousand dollars there. So the (···1.6s) if they only have 50,000 if they only have
30,000 or I only have 20,000 then what's going to happen is to traditional real estate industry.
He's going to say go rent. (···2.0s) Go rent. Here's my contact information. (···0.5s) The
mortgage broker will say go rent for or continue to rent for another year or two or three (···0.7s)
check in with me after a couple years. We'll kind of pull your credit again. See if this is improved
and so they're being told either fix these issues or you know, start paying things on time or
continue to pay things on time let the bad credit especially if it's bad credit (···1.0s) age more and
the longer at ages the less impact it has on credit score (···0.5s) and or they'll be told save up
even more so you can meet the threshold for some lenders who maybe you're going to give some
one alone on a property where they have credit issues.
So (···0.7s) Now, this is our sweet spot. Our number four is our sweet spot where we are don't
aren't necessarily competing with the traditional real estate industry. We can actually work with
the traditional real estate industry.
How many realtors in your Market have worked with trying to find a potential buyer a property
and they just didn't have that 20% down payment because of the credit issues and so (···0.8s)
networking with real estate agents can help us find and mortgage brokers loan officers. They're
not getting any business. If there's not a sale, right? They're not getting Commission on the sale
and or a commission on the or profit from originating the loan and then the fifth one is the poor
or no credit.
(···6.7s) And they have no cash. All right. (···0.6s) Again, this is probably (···0.7s) the
traditional we'll see industry is going to say you can't buy right now because you either need to
improve this which you can't really do overnight or you can need to improve this so they're going
to be told to go rent. (···0.9s) And we as (···1.1s) educated investors. We're since they don't have
enough money for the end Rock.
(···0.8s) We're not going to do a lease option and those of us who have rentals are probably not
going to rent to them because they're there's nothing really to work for here. So there's always
some uneducated investor in the market who will you know, oh you got the first month's rent a
security process. Let's move you in and then they're they're amazed at why they're having to go
through the Vixen process a few months down the road. (···0.9s) So (···1.4s) All right. So those
are our five types of buyers. And again, let's just circle this one for effect.
This is our sweet spot. This is where we're not competing really with the traditional real estate
industry and we're not even competing with other investors because there's way more potential
(···0.7s) tenant buyers who fit this category. Then there are investors in your Market who are
educated on doing lease options and able to fulfill that need. So we're going to talk a little bit
about the ways to get paid in the lease option rent to own strategy. So we talked about the initial
non-refundable option consideration and for that option consideration to be valid some type of
consideration must be given so there must be some type of you know (···0.5s) consideration
some type of money exchange at the beginning of that program, you know, whether it's three
percent five percent depending on you know, how you're operating your lease option or rent to
own business, you're gonna decide what that minimum (···0.7s) minimum option consideration
is going to be as well as the monthly cash flow, right?
So once you collect that income that monthly rental payment monthly option consideration
(···0.8s) minus your expenses that you're left with your cash flow on a monthly basis.
So again, you're going to determine how you're running your your business or your least option
program so that you'll know how much cash flow that you're going to be bringing in each month
the rent credits or the monthly (···1.0s) non-refundable option consideration again is depending
on how much you're going to be applying towards that future purchase and how much Going to
be actually (···0.6s) collecting as part of your your profit (···0.5s) the mortgage reduction. So as
in any any property or any rental each month, you're paying a little bit towards principal a little
bit towards interest and you're gonna be reducing that mortgage payment over that two three or
four year period you're going to reduce what your mortgage is and when you sell back you're
actually gonna be paying less than what you owe it at the beginning of the program as well too
the property appreciation.
We talked about Force depreciation earlier segments. So the property appreciation that you're
gonna set what that appreciation is on an ongoing basis, obviously making sure that your client is
gonna be able to qualify for at the end of the program, you know, look at what the Market's done
in that area the last three or four years or even beyond that to see what is a fair appreciation and
that you're gonna sell back that home at the end of the term and the tax advantages and
depreciation and those types of things where again you can write off some of those expenses the
gas to go and see the property, you know, maybe cell phone bills to making calls and connecting
with those clients and your joint venture partner.
All the different ways that you can get paid. So you're going to determine how to set this up for
your business what those minimums are what the type of cash flow is, you know, obviously
buying that property under value, you know paying down that mortgage over the period of the
rent to own period and that appreciation which is so important to make sure your client can
qualify, but then you're selling for a profit for as well too by the end of the program.
(···1.0s) And again, how do you set that monthly renter? What's the fair market rent that you
want to set for your for your lease option program one, you know a few quick ways that you can
take a look at or different apps or different programs on your phone or on on the computer
padmapper is a great app that you can take a look at what the the current market rents are, you
know in the neighborhoods in the areas that are close by where that property is located talking to
that local realtor if they've been referred by a realtor or you are working with Realtors a great
excuse to sit down and meet many realtors in the area is to talk about what the local rents or what
the fair market rents are in that local area that you're working with property managers in the area
are great resource.
They know exactly down to the penny on how much rents are for one bedroom two bedroom,
whether they're Townhomes or single family homes condos. All those types of things you'll be
able to you know, get in contact and again grow your power team and network of people as well
too.
As you know, you're talking to property managers and understanding what those fair market
rents are and online comparisons. There's all different types of different. Grams leases pretend
you're a you're leasing or renting a property and look for something that's comparable to the
property that you're renting to own or lease optioning and look at what those fair market rents are
(···0.8s) with the technology that we have at our fingertips should be fairly easy to go out and
look at what the rents are put yourself in the tenant buyer shoes of what those rents are now if
you're paying to own your home What premium are you able to charge as well too on top of of
that rent as well?
(···2.6s) And of course the lease option calculations, how are you determining? What your
income what your expenses are? So if we look on the left side here of our income, obviously,
we're going to be collecting our rent payments and then the initial option consideration or the
non-refundable option consideration and the monthly consideration credit. That's basically what
you're going to be collecting each month.
So that's going be to covering your pity payment principal and interest taxes and insurance right
that you're going to be covering any repairs or maintenance. And what we've talked about is, you
know, in most programs or lease option programs, you're going to be having the client take care
of those repairs and maintenance if there is a vacancy if you're doing a property first approach,
you know, how much time are you to going allocate to go and find a tenant buyer to be into the
property. Are you going to be paying the utilities? Are is your tenant buyer gonna be paying
utilities? Are there condo fees HOA fees that you're gonna have to cover.
So that's quickly how you can you know run through the lease option calculations seeing what
you're going to be charging for the rent your initial option consideration along with the monthly
option consideration, making sure that Mortgage payment the principal and interest tax and
insurance are paid for and covered as well as any repairs (···0.5s) or upkeep that you need to the
property before you find that client as well as any additional expenses and you know, and it
might be different, you know for each property. There might be other expenses say there's well
in septic or there's other maintenance that needs to be involved.
Make sure you have all those covered and take a look at and be ultra-conservative on that income
and maybe overestimate some of those expenses and I like to be wrong in the right way where
you know, if you've overestimated some expenses underestimated some your of income, you're
gonna be happy that you you did it that way there. (···1.0s) So typically, you know, we're going
to look through a calculation here. We're going to go through the lease option calculations. But
you know, if you're having a client that is a tenant buyer that's approved for $450,000 in three
years, you know using a 4% Market appreciation per year the current Max purchase price of
$400,000.
That's what that client is going to go and look for it search for essentially a budget that you'll set
for that tenant buyer to go out and look for the home that they choose the street the areas that
they want to be close by and then at the end of the program you sell the home back for $450,000
that initial option consideration that the tenant buyers providing is $20,000 the current fair
market rent after doing that research looking on those different apps is around 2,400 a month and
then that monthly option consideration or rent credit each month will be $500.
So that total payment that tenant buyer will be paying will be 2,900. They've given a $20,000
(···0.9s) initial option consideration and they have agreed to buy the home and in three years at
450,000. So we're gonna Run through those numbers a little bit. I want those look like (···0.6s)
in just a second here. But those are kind of the high level of of some of the calculations that we're
going to go through in a little bit more in depth in just a second. Yeah, and remember as an
investor again this time no pun intended.
You do have options and this is Play-Doh. And so one of the things we'll look at is well if the
fair market rent for someone with good credit relative to the markets 2400. What is our tenant
buyers fair market rent. And so (···0.6s) maybe they can't (···0.7s) a (···0.7s) qualify for an
apartment because their credit maybe they can't it have trouble finding a rental house because
their credit (···0.5s) maybe some landlords out there will say yeah, but we need a lot of months
up front or we need to see we're going to take on more risk.
We can charge you a higher rental rate just specifically and only based on your your credit score.
And so what we can look at is, okay. What is in the best interest for the tenant buyer to be able to
charge them a (···1.4s) fair market rent? To their credit situation that is also most helpful to them
so that they can see that they're going to be going ahead and (···1.8s) appeasing the underwriter
one day and two or three years from now where they can be able to easily get a loan (···0.7s)
with a low down payment.
(···0.7s) So and in just a minute, we'll do some of those calculations on the on paper and one
things we're going to look at is we're going to look at whenever we run numbers. What is our
return on investment? And so our Roi or return on investment is the the profit from the deal mice
the cost of the deal divided by the cost of the deal. And so (···0.8s) that's the basic example,
which we'll show you here with a few examples, right?
So we'll go back to our visualizer. All right. So let's do before we get into the example that
Alfonso was talking about. Let's just do real simple (···0.7s) return on investment calculations
and you can see how that (···0.8s) how much money you put into (···0.5s) how much money you
personally put into the deal effects what your personal return on investment is. All right. So let's
just look at this three different ways. So we're going to do a base example with a real simple
number to calculate and let's say today the property is worth a hundred thousand dollars.
(···2.4s) Let's say we're not buying any we're not getting any discount. We're gonna have to buy
it for what it's worth for whatever reason so we're to going buy 400,000. (···2.7s) And again to
keep this one real simple. We're going to say that the rent on it. (···1.5s) Is $1,000 a month?
(···5.5s) Right. Now as Alfonso was saying earlier we're going ahead and figuring out what our
net cash flow is.
Well, we're gonna have to assume a couple of things here. We're going to have to figure out and
look together. What are the expenses that we really no matter how we're doing it a rental or a
long term lease off short term lease option. What are the costs that (···0.6s) go along with it? So
we're going to call that the monthly operating expenses. (···0.7s) I'll abbreviate monthly. (···1.6s)
operating (···1.4s) expenses and so let's say property taxes insurance. If there's Condo
Association or homeowners association, let's say that that all comes to you about 2200 a month.
(···2.5s) Right, so it averages two hundred dollars a month. So that's our Baseline. Right. So
we're going to start the first one. We're gonna just call it scenario a right. So we're going to buy it
ourselves. So we buy (···2.3s) for a hundred thousand dollars hundred thousand dollars (···1.7s)
and we're going to use our cash. (···3.4s) And what is our net?
(···1.0s) Cash flow, so I'm abbreviating that. What is our net cash flow? Well, we're having a
thousand dollar. We rented it for a thousand dollars so our net cash flow equals a thousand
dollars. (···1.5s) Minus our monthly expenses because we're using our cash so we have no
mortgage payment here. So it's $200 a month. (···1.1s) And so it equals $800 a month. (···0.8s)
net cash flow (···2.1s) When we look at return on investment, we need to calculate this in per
year.
So we're going to multiply that times 12 and that's going to give us 9,600. So if we just did a
normal rental and we used our money to buy the rental house, we're making 96,000 a year based
on our $100,000 investment. So from that we have enough information to calculate our return on
investment. (···0.8s) And our return of investment is (···0.5s) our profit. (···5.8s) Minor, excuse
me divided by our investment $100,000.
So (···3.2s) if we go ahead and take 9600 divided by a hundred thousand, we're going to multiply
the answer to get a percentage. So we're always multiply times 100. (···0.5s) So you put that in
your calculator to get 9.6% right now (···0.5s) the (···0.7s) Think about this way. (···0.5s) You
have a hundred thousand dollar sitting in the bank the bank's paying you next to nothing for it.
You'd like to invest it until rental house. You can accurately calculate with your monthly
operating expenses are and so this is something where we go. We're making 9.6% on our money,
right? So that scenario a based on the Baseline. Let's look at scenario B. All (···1.9s) right. So
with this what we're going to do is we're going to go ahead and use some of our money we're
going to go ahead and use the bank's money for most of this.
So we perhaps know that since it's an investment we can qualify for an 85% loan to value loan
from our friendly lender (···0.7s) and let's say that the just to keep it simple the monthly.
(···1.1s) mortgage payment (···1.6s) Which is the principle and interest? (···1.4s) equals $400
All right, so we have something to (···1.0s) run into our return on investment. (···0.5s) Well 80%
loan to value means we buy it for a hundred thousand dollars.
We're going to (···0.6s) get an $80,000 loan (···2.8s) and that means our cash is $20,000. So
(···4.0s) now we're in a situation here where we (···0.9s) have a loan. We know we're going to
have to calculate our mortgage payments in there. So we calculate our net. (···2.1s) Cash flow
and again, we're still getting a thousand dollars a month. So $1,000 coming in.
(···3.8s) We're having to pay the bank. So that's minus 400. (···1.4s) We're having the other
normal expenses taxes Insurance (···1.2s) HOA if there's if that's in there. (···3.3s) And so our
profit because the bank's eating up a good piece of it is only $400 a month after everything said
and done. We're going to multiply that times 12 to see what it is yearly because we use yearly
amount to calculate return on investment.
(···1.0s) And we get 4800. (···1.4s) So we can see that we're making keeping (···1.1s) half of
what we were normally keeping but we only had to invest $20,000 of our cash so our return on
investment. (···2.3s) equals our net profit 4800 (···3.0s) divided by our investment. What did we
invest we even though we bought it for 100,000 our personal investment on this was $20,000.
Again, we're (···3.0s) going to multiply that answer times a hundred to get a percent and what we
do is we get 24% (···1.2s) so our return on investment on scenario B is 24% (···0.5s) now.
(···1.4s) We had less (···0.7s) cash on this but we've only used a fifth (···0.6s) of if we had
100,000 in the bank. So we technically could do five of these things make (···1.5s) a 24% on all
five of them and (···0.6s) beat all day long what it would have done.
It had we self-funded the entire purchase here in scenario a for just one property, right? So but
(···0.7s) it fits fast you're taught how to use other people's money. So let's do scenario see All
(···1.1s) right. So we're going to do the same thing. And right now we're just gonna assume that
we're the ones getting alone later. We're going to talk about using a joint venture partner and
there may be used their credit and their cash to do it. But let's just say we're doing this all through
us right now.
So we're going to do the same 80% loan to value. So we'll just call that the loan. (···0.9s) That's
going to equal $80,000. Right and we go and we say Okay instead of using like we did in
scenario b r $20,000. What we're gonna do is we're going to go ahead and find a JV joint venture
partner (···0.6s) and we're gonna say hey, how would you like to invest $20,000? (···2.1s) into
this one deal (···0.8s) And we'll give you a rate of return. All right, one things we might ask
them is how how much are they making on their money?
They say, oh, we have it in the bank for 1% or we have it in a bond for three percent or whatever
we go. Okay. How about we beat that we're gonna pay you as an just as an example. And even
number here. We're going to do 10% We're gonna pay you 10% a year on this thing. (···1.1s)
Now we're paying you more not because it's a risky investment. But because it's not really a
liquid investment. It's going to be in there for a while. So we'll go ahead and (···1.1s) if we
calculate 10% of $2,000 or $20,000 what we're doing, so we're paying them $2,000 a year.
(···3.6s) We want to figure out that what that is per month. So that's going to equal and I have to
write it down here 167 dollars a month. (···1.3s) So we're gonna have a mortgage payment to the
bank for $400 to cover that principal and interest on that $80,000 and then we're going to have an
interest only payment of $167 to cover the other 20,000 but notice that here because we're
buying it for 100,000.
We had (···0.8s) 80,000 from the lender in twenty thousand from the joint venture partner now.
(···1.0s) This is a section. We kind of Alfonso and I like to call numbers 1.0. We're gonna do a
little bit more numbers 1.0 until we get it to numbers 2.0. (···0.6s) And what we're doing here is
you'll see that we're assuming things like there's no such thing as closing costs when we get into
numbers 2.0. We can look at closing costs and some other things as well. But keeping it real
simple here. We know that our net cash flow.
(···4.0s) Is again (···0.6s) incoming is $1,000 a month. (···1.4s) We're having to pay the lender
(···0.5s) here. It is $400 a month. (···3.5s) We're having to pay this (···1.3s) the net operating
expenses. Let's do that next $200 a month. And then we're having to pay the joint venture
partner. They're interest only payment of $167 (···0.6s) a month.
(···1.4s) So if we ran all that through the calculator, we would only be left with 233. (···1.1s) per
month (···0.8s) Which equates to 2,796 per year 2,796 per year. (···0.6s) And so again, we
calculate our return on investment. (···0.9s) So (···0.5s) if this really was a completely no money
down deal for us the investor then we're making only 2796. (···3.5s) We're going to divide that
by our investment, which is zero.
(···1.0s) Which when you run that through your calculator you are going to get an error. (···0.7s)
And you're getting an error because it's an infinite return. (···1.3s) So this is something that is,
(···1.1s) you know, it's more than a million percent return. All right. So let's have fun with this
and let's go. Okay. Well, let's say that we had some you know, some phone calls some gas we
had, you know to maybe get you know, ask a call our attorney and ask a question.
Maybe had a little bit of investment. Let's say a thousand dollars just to make it simple. All right,
so we say well we're still making this 2796. Yes, the bank took the biggest part of it. Yes, our JV
partner took the rest of it for the down payment, but we had $1,000 in it. (···1.8s) Of our time
multiply that times a hundred. (···0.8s) And our return on investment (···0.6s) is 279.6% a year.
(···1.3s) Right. So that's definitely more than the bank's going to pay. So this is I'll zoom out here
for a second here. This is a situation where we've gone ahead and we've run three different
scenarios and notice that the more we can use someone else's money the more (···0.6s) the the
perhaps the less monthly profit there is but it opens up for us being able to do a lot more deals. I
mean scenario C (···0.7s) You can do an infinite amount of deals.
And so this is situation where (···1.6s) looking at the (···0.5s) return on investment for our
investment that's real important. So and there's a saying something about pigs or something
Alfonso. (···1.0s) Yeah, so pigs get fed. Oh hugs Hogs get slaughtered Hogs get slaughtered
here. So that's right. Well what happens if you're investor wanted 12% or 15% Well, you know,
we might be open to that.
Hey, I'd be open to that. Can you do it doesn't deals this year, right? Can you can you and
(···1.9s) Well, we at look something like that. So (···0.7s) this is one of those things where
you're looking to maximize your profits, right? (···0.9s) All right, so that brings us to (···1.1s)
our next slide (···1.0s) and so that's where turn on investment and so (···1.3s) when we come
back we're going to start off with this slide here, and we're going to talk about (···0.6s) how to
maximize our profits and return on investments with our lease option deals.
All right. See you next time. (···16.1s)
(···0.8s) Here. (···7.5s) All right, welcome back and we were in the middle of one two three Oak
Street and we went through the chronological where we're seeing our profit come in. And so
we're gonna go back to our camera here and we're going to look at okay. (···0.6s) Here was the
example where we're we were going ahead and using our money for the (···0.9s) down payment
on the loan.
And/or 2012 thousand dollars from the end Rock. So we're using $60,000 for that. So what
happens if we borrowed that sixty thousand dollars from some other source here, so (···1.3s)
then we could actually even let's look at a different way. Let's say we borrow the full $80,000.
(···1.7s) So we're going to go more into the details later on about working with a joint venture
partner how to set up the paperwork how to negotiate how to do all that stuff in another time. So,
let's assume we already found our joint venture partner. They're going to go ahead and put in
there (···0.7s) money for the down payment perhaps they're going to use their credit to get the
loan still gonna be the same loan.
It's going to require 20% down payment. (···0.8s) So here we are and transitioning from the
page. We just were on so to a clean piece of paper. So if we (···8.5s) so if we borrow the down
payment now. (···1.0s) back in beginning of year one (···1.1s) So we're going to need $80,000.
Right. And what would we go ahead and calculate? All right. So let's assume here. We
renegotiate eight percent. This is something that their money secured by the real estate itself.
(···0.9s) We're going to go ahead and pay them eight percent, (···0.5s) but we're going to let it
build up. So in a previous example where we talking were about JV partner, we said if we're
paying them, you know each month and I think it was 167 dollars.
So this is different. We're gonna go ahead and let this thing accrue up. So the more the longer it
goes the more it's going to have some compound interest effect in here. So if we borrow now
$80,000 (···2.7s) in one year (···2.1s) we take $80,000. (···1.4s) Multiply it times eight percent
and let's assume it's you know, yearly simple interest and we can see (···0.7s) 8% (···0.9s) looks
really not my multiplied but plus eight percent.
So eighty thousand dollars plus sign eight percent. We're going to go ahead and have 86,000.
$400 (···1.5s) is what we owe the JV partner again, we're going to let that ride. So we're to going
say in two years. (···1.0s) It's now adding 80% to this or 8% to 86,486,400. (···0.7s) Plus
(···0.5s) 8% (···0.8s) equals our calculator tells us this 93,312. and (···1.6s) then (···0.6s) in
three years (···2.1s) we have this (···0.6s) letting it ride 93,312 dollars plus eight percent plus
eight percent.
(···2.3s) Is 100,777 right? So you're thinking ouch that's going to eat up a big part of our profit.
Well, it is we're going to be sharing, you know, (···1.7s) this this wealth creation with the JV
partner, but we're not putting any of our own money in there.
So that's helpful. So (···1.9s) We initially saw that the (···0.6s) the (···1.2s) well, let's look the at
cost here. So if we take $80,000. At 8% interest (···0.5s) what it's going to be the dollar amount
on that. Well, if they're giving us 80,000 and later on we're giving them 100,77 simple math says
(···7.0s) The Profit to the JV partner (···1.7s) Is 20,77 right?
So this is what the JV Partners getting from this so. (···2.0s) What is our? (···0.8s) return on
investment (···2.8s) when we use (···3.7s) A joint venture partner, right? Well, we saw from our
earlier number that our profit.
I'll go back to the previous page here for a second that when we did it on our own it was 75,000
52 dollars here. What we're going to do is we're gonna go ahead and take (···0.6s) out this cost
here. So over three years instead of the 75,052. We're going to subtract this. (···0.8s) 20,000
(···2.4s) so our profit (···0.8s) remains at 54,275 (···1.5s) now we're going to take this as our
profit and figure out what our our return on investment is.
And so we know that in three years we need to figure out what the annual averages so the
average. (···2.3s) average is (···1.3s) 54,275 (···1.3s) divided by the number of years here. It's a
three. (···2.8s) We're making 18,092 per year of wealth accumulation.
(···1.6s) return on investment return on investment (···1.1s) is again the standard way of doing
that is 18,000. (···2.1s) Divided by what we did. Well the bank put $320,000 in the (···1.4s) the
(···1.1s) joint venture partner put in 80,000. (···0.9s) We're not talking about closing costs yet.
But you know even looking at closing costs we can even finance that with the 80% loan to
value.
So we don't even have to come out of pocket for that. So here we have the divided by zero.
(···0.8s) Times a hundred again gives us an error. (···1.8s) Because it's an infinite return and
here's how we make the symbol for an infinite return. It just keeps going like that indefinitely. So
we want to have fun with it. Let's go ahead and just plug it in where we just did a token thousand
dollars and just some expenses and so 18,092. We had to put in a thousand dollars.
Maybe we had to take our joint venture partner to a (···0.7s) really really nice dinner and bought
some nice bottles of wine or took them took him or her to play golf Etc. (···0.9s) So that equated
to $100 (···0.5s) where our return is 1,890% (···1.2s) right (···1.4s) almost 2,000% We just
missed it. So (···0.5s) what we're talking about here is that (···0.6s) this is using a JV partner.
(···0.9s) With going ahead and (···0.9s) using their money and/or their credit.

There's several ways that we're going to be splitting that in a later session. And that is could we
use the JV Partners cash only and use our credit or use their credit and and their cash so lots of
cool ways to do it absolutely utilizing the joint venture partnership is a great way and again
(···1.0s) removes any limitation or on the amount (···1.1s) of deals that you can do and kind of
lets you continue to scale and grow your business with as many deals as you possibly can
focusing on the things like finding tenant buyers and and managing and managing those deals,
right?
Excellent. So let's switch gears. (···0.8s) We've done our what we call numbers 1.0 meaning.
Let's do it on paper. This is how a lot of investors start off doing their first deal. But we also want
to be run more realistic numbers. We want to get it down to the penny. We want to figure out
what (···0.5s) our real expenses are with such things as closing costs. And what have you so
(···1.1s) On Pips path when you go to the on-demand there's a tab that you should easily find
somewhere in the near top-ish (···0.6s) that says materials.
(···0.7s) And if you click on that somewhere (···1.0s) it might be the middle (···0.7s) of the
second page in your on your (···0.7s) computer screen, but you should see the material section
and there you should be able to see a bunch of documents. One of them in there is going to be the
(···0.6s) Excel spreadsheet. We're going to show you which we're going to use for numbers 2.0.
Right. (···3.1s) So we've transitioned here to our spreadsheet (···0.6s) and what we have here is
I'm going to zoom out for a second just so you can really see this thing. (···2.0s) I know it's too
tiny for you to see but I want you to see how much space it takes up. And so that's what it is. I'm
going to now going to do it to fit into the screen with wise and you'll know that it also goes
further down as well. So this is (···0.6s) the tab down here if you can see I don't know if you can
see it Alfonso's head, but that's a sample template.
We're going to go to this second tab here. (···0.9s) Which will be lease option calculation for
(···1.3s) one two three Oak Street. And so what we're going to do here is we're going to go ahead
and (···1.9s) plug in some numbers and we're going to see if we get the same numbers that we
got for the on the piece of paper here. So (···1.1s) in order to do that, we're going to have to
forget pretend there's no closing costs, but you'll see there's places to put all that information.
So (···0.8s) We start off with our (···0.8s) if you can see my cursor. Here we go ahead in here
and we can put this is a rent to own we can do three years and the rest of these boxes here and
column f are going to be populated based on information. We put somewhere else (···0.5s) and
so you can see down here on line 10. We've got our property address. One, two, three Oak Street,
we've got some information on line 11 for our tenant buyers (···0.7s) and we have we found it
today fair market values 401,000.
We see that on line 12 and then right below that in line 13, we can see we have a we've
calculated our purchase price or maybe our offer has been accepted for 400,000. (···0.8s) So
(···0.9s) with this one like we said we're going to do a standard (···1.0s) loan to value of 80% on
our first mortgage. And so we've got 320,000 is to going be financed. We're not doing a second
mortgage (···0.8s) and sometimes in history investors have been able to do a first and a second
(···0.5s) typically that's not that common but sometimes lenders get really aggressive where they
want more investor business and so it's rare but sometimes you'll see it pop up (···1.2s) with
someone some lenders.
So here it's not going to be anything for this particular one. (···1.3s) And so it's calculates based
on a (···0.8s) philender's financing 80% where financing or we're going to put in 20,000 that's
going to be $80,000.
So for this first example, we're going to look at it really as a (···0.6s) this money's coming out of
our pocket now. (···1.1s) The Excel spreadsheet is much more detail oriented than what we did
on piece of paper. And so you can see that well, we're getting a loan. This might be some or
should be some legal fees or some closing costs. It might be an appraisal inspection other closing
costs. And so there's probably going to be a local tax to to record the loan Etc. And so we can
throw in all those numbers. We've left them blank here just to show you we're looking for the
return on investment to match up with what we did on on piece of paper assuming there was no
closing costs, but you see there's plenty of places to put that (···0.7s) so this would be a situation
where (···1.1s) if you're an experienced investor and you've done other closings, especially with
getting loans, you know, what what to put here if you've not or you've done it in one County and
you're moving to another County or even another state it's going be to completely different.
So (···1.1s) if you're new to that particular Market when things you can do is you can find places
where they do closings, which some markets they call them Title Company some markets.
It's the law says it has be to done in front of real estate attorney (···0.5s) in a few Pockets.
(···0.5s) It could be an escrow company. So I'm just going to use the term title company right
now (···0.6s) since that's one that's in a lot of markets and so you can contact (···0.7s) A title
company and you can (···0.6s) find out what it what it costs to (···0.7s) do do a closing and so
(···0.7s) either online or they can email you their fee sheet fee sheet, which will show you
(···0.6s) some of the fixed costs and some of the variable costs.
One of the things for a loan is there's a variable cost to have that document recorded and so it is
based on you know, what you're borrowing. So for your borrowing a hundred thousand dollars,
that's one thing if you're buying a million dollars that's 10 times that so there are some variable
costs here so we can go ahead and from the fee sheet. (···0.8s) Plug in what we expect to have to
pay for the closing on not only taking title to this property and buying it for 400 or 400,000
(···0.5s) but having (···1.8s) getting a loan originated for $320,000.
So as we (···1.1s) go a bit little further down here we can see in this Does this does it very
(···0.8s) concisely so it's not going to have the chronological. So what we can see is it starts off
with having their profit here on line 27 from the sale. And so if there's some sort of (···2.4s)
Closing costs we can plug those in here we can figure out what our appreciation is and here it's
calculated that based on the you know, 4% or appreciation.
We can figure out what the interest rate was again in our example. We just we used something
like amortization table.org and we went ahead and said, oh our interest rates five percent. But if
you're saying Eric Alfonso, it's you know, it's 6% in my market or 6% now or it's 8% or it's 3%
plug-in realistic number so you can get realistic expectations.
So one of your pieces of homework after completing this particular session is (···0.7s) run this
with realistic numbers in your Market. (···0.8s) And (···1.0s) one things you'll want to do is
you'll want to save this perhaps as a template somewhere and then make a copy of it so that you
can play with it. And so if you mess something up, you can go back to the original or go back to
Pips path and redownload it but (···1.1s) that's why we created a tab specifically.
We just copied the the sample template and put it in here as a second Tab and we gave it a name
as in this case here. You can see one two three Oak Street. So (···0.8s) whatever it is you put
those in here we did a 30-year loan here on line 29, (···1.0s) you know, can you get a shorter
loan? Yes might you get a longer loan. Perhaps what we want to do is we want to avoid loans
that have some really early prepayment penalty because we expect this tenant buyer to buy it.
And so we need to be prepared for that and it'd be nice not to have a huge (···1.3s) huge.
(···0.9s) Prepayment penalty when we close off this loan way before 30 years. So this program
does a Excel spreadsheet runs a Time Value money calculation. So it tells us that if it is going
ahead and buying (···0.8s) tenant buyer bison three years that by then it's got a 305,100 payoff.
(···0.9s) And if we don't know that we can plug that in if we want to (···1.4s) we didn't put in
here for the initial one what happens if we do a second mortgage, but we could put that in there.
If we did (···0.6s) and then again, we have all these other things where we can plug something in
and so is there a (···0.7s) joint venture partner for initially? We said no just to do the calculation
for the one where we're doing it 80,000 or 60,000 out of our pocket, but we can also play with
this and say okay we're going to pay them (···0.6s) maybe more than just a joint venture partner,
perhaps puts in all their credit and and cash and we're gonna split the deal right?
So if we split the deal 50 50 we can put 50% here in line 33 and it will calculate all that for us.
(···0.9s) So (···1.8s) Here on line 36 we have a (···1.0s) rent credit. And so here we put a five as
an example 500 Dollar Rent credit some investors use rent credits. Some don't you know, so find
out what is (···0.7s) best for your Market (···1.4s) not only to maximize your profit but also too
easily attract tenant buyers.
So (···0.8s) this is a three year. So if we multiply $500 (···0.6s) times 36 months, that's where we
calculate the 18,000. So this is you saw that on the piece of paper. We're giving here on line 35 a
$20,000. Credit for the that matches the $20,000 endrock. They paid us plus the 18,000 rent
credit. And (···3.3s) so that's where we got the 38,000. If (···0.8s) we go a little bit further down
that's where it gets into the cash flow.
(···0.7s) So it's here starting really thirty eight thirty Line 39. We're figuring out what it is. So
here's an example. (···0.8s) Yes average rent we can plug that in when we're doing our rent
assessment for (···0.8s) comparable properties renting to people who have good credit relative to
the market, but we can charge them that or we can charge them something more in this particular
example, it behooved everyone if we're charging a little bit more (···0.7s) so that we can go
ahead and match the the (···0.5s) at or above the future private pity payment that the tenant
buyers going to pay incidentally this one of things those if you're in a high price Market, (···1.3s)
And again, you can do lease options in any Market.
One of the things with high price markets is you're going to see that, (···0.8s) you know, if you're
talking about a million and a half or two million dollar standard bread and butter home. That's
where you'll see that sometimes in a lot of those markets rental rates are not creeping up (···0.6s)
as quickly.
There's there's a time delay perhaps several years (···0.6s) versus what it is to to buy it and
finance something like that. So there you might have to charge a higher than rental. So you might
give some or all of that or none of that to the as a rent credit. So (···0.9s) anyway, but and a lot of
tend to buyers (···0.6s) Yeah, I can go ahead and rent the property across the street for 6,000.
You're charging me 8,000 right? Yeah, but we're giving you a chance to buy this property.
And so (···1.0s) whether you give a one or two thousand our rent credit or not, they're having an
opportunity to get into (···0.9s) that high price market for something that is (···2.2s) a little bit
higher monthly payment for a short period so they can enjoy years if not Decades of ownership
locked in that (···0.5s) price point so (···1.2s) And we go ahead and calculate. (···0.7s) What the
(···0.8s) mortgage payment is the pi and we can put in the taxes here on line 42 we can put
insurance.
So those again we talked about how you can pull up that information. (···0.7s) So it calculates
sure enough 782 dollars, which means from the from the cash flow here is 28,152 dollars. And
then what it does is it puts all our answers at the top and you'll see here and I'll try to highlight
some of this here. (···1.1s) What you'll see here is that the (···0.9s) this match is what we had
and we saw that we were making $75,052 over (···0.6s) a (···1.0s) three-year period on this one
and our return investment matches what we had on paper there initially for 41.7% Yes.
We're giving 38,000 back as a credit the underwriting Department. (···0.7s) We'll call that
additional or call that the down payment for the loan. One the of things that you'll see is that we
as educate investors never tell the tenant buyer. We're collecting a down payment or purchase
deposit. If we use those terms in our paperwork, then we're going to have to put that in escrow.
(···0.8s) Educated Real Estate Investors, when they do lease options to somebody they charge a
non-refundable option consideration and you'll see when we get to the paperwork. It says several
places that they the tenant buyer understand that this is non-refundable. (···0.6s) But if they do
what they say they're going to do we will go ahead and give a credit at closing if and when they
buy and so if the in this particular case the tenant buyer chose to go ahead and (···2.3s) by apply
use all that as a down payment.
This is effectively giving them an 8.44% down payment (···0.5s) from the nrock and from the
rent rent credits of $500 a month. (···0.5s) They're buying it for 450, but they get a credit for
38,000. That's 8.44. So (···2.5s) I want to come back and say something about that in just a
minute, but I want you to understand that this Excel spreadsheet if you're if you like spreadsheets
and you're good at spreadsheets, this thing can be a Time Saver.
When you go to kind of look at should I charge them 3,100 or what happens if I charge them
3,200 what happens if you know, I do five hundred dollar rent credit what happens if I do a $200
rent credit card what happens if I don't you can kind of play with these and see in real quickly
how this is instead of using a lot of paper and pencil on it. (···0.8s) But if you you or someone on
your team is not comfortable with an Excel spreadsheet, then you don't need to use it right for
years. I didn't have anything like this.
We didn't use this it was all paper and pencil so that's okay, too. (···0.8s) so (···2.6s) Going back
to the to the rent credit. There is you might have a loan officer mortgage broker say oh you can't
do these huge (···0.9s) seller credits back and (···0.5s) it is true that there are loans out there that
have restrictions that a seller can't just willy-nilly give a (···1.1s) a buyer (···0.6s) a credit for
this that or other there's rules to these loans here.
But what helps us here is is that the underwriting department is okay if we give larger seller
credits back if we can show proof that that money originally came from the tenant buyer.
(···0.6s) This is why in as use this as an example the tenant buyer when we charge them a
$20,000 or non-refundable option consideration. They cannot bring us a suitcase of fives and
tens. All right, (···0.6s) I mean that might be fine for our business, but it doesn't help them
because when we give them a credit the the lender is going to say well, why are you giving them
a $20,000?
Well, they gave us $20,000. Well, we don't see it where it ran through their bank account. So
(···0.6s) as long as this stuff runs to the tenant buyers bank account then really what we're doing
is we've collect proof. We've collected that twenty thousand dollars back on day one proof that
we're collecting every month that $500 rent credit then that is okay because lenders want to see if
you're giving these bigger seller credits back.
It actually used the seller's money. They paid it to you in the later on you gave it credit equal to
that. So that's really what we're looking for there. So (···1.0s) if you have some loan off from
mortgage broker who doesn't understand that then they may not have (···0.7s) going back to the
cash flow quadrant. They may not have a right side in mentality. We will find a mortgage broker
who either understands lease options rent to owns or is open to learning about it because this is a
great way to give them business and in a later sessions.
We're going to talk about how we can work hand in hand with our mortgage brokers. (···1.5s) To
you know, they may be Feed Us leads. We feed them, you know two or three years later these
closings. These are leads that the mortgage broker (···0.6s) usually cannot use right now (···0.6s)
then you know, when they start in that business they may have been told. Oh if they've got
(···0.5s) credit issues and they can't come up with a 20% down payment collect their information
try to stay in touch with them. Maybe if they go rent for two years or so, you can go back and
maybe maybe one in hundred you can get a loan for here.
We can do better than that for sure. So yeah, so real powerful stuff. Absolutely. And for those of
you that are not comfortable with spreadsheets, I you know, I'm one of those people that it's not
my favorite thing on working the spreadsheets or punching in these numbers, you'll see it's very
simple to use where it's highlighted the entries that you need to make and Eric had already
alluded to make several copies of these and have them so that if you do put them in wrong or you
make a wrong entry or one of the formulas gets get some messed up that you can go back and
start entering in and start from scratch.
So get comfortable with this and Learning it. Obviously, that's why we've showed you both on
the paper on the spreadsheet so that you can get comfortable to see where the numbers are
coming from where you need to get that information from and putting in those numbers. And the
more that you do it the more that you practice putting in real numbers for the properties of the
market areas that you're working in they'll get more comfortable with these and you'll be really
quick deciding. Hey, is this a good opportunity or is this not and you know move on so (···0.6s)
get comfortable entering those numbers get get familiar with all the different cells, you know
punch in those numbers and work it through.
Like I said, it's it's very simple to kind of pull up those numbers the the information that you
need and again a great reason to contact our team members Realtors mortgage brokers lawyers,
(···0.9s) you know title companies to see what those fees are gonna look like so that you can
enter them into your spreadsheet and determine if it's if it's a good opportunity for you and your
partners. (···1.5s) So we've completed numbers 2.0.
We've really numbered this thing to death. (···1.5s) You're like, you know, like we said your
homework is to go plug real things in. (···1.5s) And when we come to our next session, we're
going to switch gears. We're gonna start getting into (···0.7s) marking your business and finding
tenant buyers and a (···0.5s) of lot fun things like that. So next session. We'll be shifting gears.
So (···1.0s) You soon. See you soon. (···14.7s)
(···0.8s) Here. Alright, welcome back to the lease option rent to own class. So we've covered a
lot of the numbers discussing, you know, where we're getting our Roi what the numbers they're
made up of but before we do any of those numbers, we need clients. We need customers. We
need tenant buyers. We need joint venture Partners. So how do we find all those so we're gonna
get right into the marketing and the marketing message that we want to portray to our tenant
buyers.
Our potential clients that are going to be in our program. So remembering where they are
meeting their clients where they are currently in their situation, they want to own a home. You're
probably sitting in the house that you own or you want to own (···0.6s) or maybe you're renting.
I don't know your situation is but the clients that we're trying to attract is that they want to own
their home. They want to become home owners. So having that empathy and providing a
solution for your clients problem is a number one making sure that they know that you're on their
side you want to help them to achieve their goal of home. Ownership they've just gone through
the bank through lenders.
They've been turned down something is preventing them from owning their home. So being able
to provide a solution for them a path that they can get to that homeownership is going to be vital
being able to explain to them that they you understand why they can't qualify. You understand
that the banks told them no, and maybe that's it. They don't they haven't given them a reason or
just said you need to put more money down or you can't own a home right now. You need to do
XYZ you're there to help them. So being flexible in the financing structure like we've talked
about what you're gonna allow in of terms initial option consideration the length of your
programs determining what those payments are going to be how much are going be to applied to
the Future down payment so that they can qualify.
(···0.7s) That's going to be very important and being able to empathize with them and explain to
them where the numbers are coming from how that all works out and what the benefit is for them
to get into that Rent Zone versus continuing to rent and getting in that rent cycle (···0.6s) having
a customer service driven and family oriented. These are families that want to own their homes
that provide, you know, a better solution, maybe no one in their families ever owned a home
before and now they're getting on this path and providing, you know, a future for them and their
family a safe place for their family so that they can live beyond the lease auction and the rent to
own qualified rent to own program, (···0.6s) you know, no qualifications needed to start.
Maybe that's what you want to put into your marketing message, you know, having that basic
qualifications of some initial option consideration, you know some down payment or sorry some
initial option consideration the income criteria some of the credit that you're gonna want to
address with them and being able to offer them that credit repair and assistance so you can get
them from point A to point B to qualify throughout that program, so Understanding where your
client is, you know where you can find these clients talking to different professionals getting to
understand.
Your client is is like I said is a pinnacle and importance to understand to help them so they can
get into the rent Zone Program. They can look to you as that point of guidance that person that
can help them get on that path to homeownership.
So (···0.7s) anything else Eric that you'd want to add in terms of the marketing messaging when
you know, I think this is good. Yeah, it's (···0.7s) well, we're talking about marketing for tenant
buyers where there's other places where we can use marketing to find joint venture Partners. But
yeah, we're this is right on (···0.6s) absolutely. So some of the ads that you want to use and you
can see there all the different, you know, social media internet strategies that you can use to find
your tenant buyers, you know, obviously the most popular is, you know, social media Facebook
Marketplace all the different types of you know, online classified ads virtual ads that you can put
out there but some of the examples that you want to put in your advertising as have you been
declined by the bank for a mortgage I can help you become a home.
Are less than perfect credit. That's okay, right understanding again where your client is at
understanding why they've been turned down maybe not enough down payment is the reason that
they can't buy that home. Right? So we have criteria but less less stringent than the banks or the
lenders out there. So another example not enough down payment to buy a home.
Give me a call to discuss how I can help setting up phone conversations with these clients are
really important because you could have that human touch a lot of the banks lenders are just
gonna have you fill out a form and then they get an accepted to the next step or decline and move
on. So having a human element being able to talk to these clients. Let them share their stories of
why they were able to qualify get some basic questions that you can ask them to understand
where they're currently at ask about the homeowner and training program. That's a great way to
kind of transition that they're not a homeowner yet and through the rent to own program lease
option program.
They will become a homeowner but that homeowner and training that they're gonna get on that
steps. It's like running a marathon. You can't just put on your running shoes run. Outside and you
know hit that hit that goal the first time that you go and do it. There's steps. It's going to be a
process. It's anywhere between one to three to five years, you know to become that homeowner
and all the things that you need to do involved. So the nice homes and nice areas are available.
Now again, making the clients feel special feel different.
This isn't just a normal rental program. We're not in, you know, the rental area of town or the bad
parts of the cities that you're working in that these are nice areas that they can work in especially
when you're talking about tenant first rent to own or lease options strategies. They get to choose
that home they get to pick the areas the types of homes the types of properties where they want
to be close by the amenities schools work close to family or maybe not close to the family
depending on their situation. They get to choose that home making them part of the process
making them know that they're involved every step of the way and this isn't just the last Stitch
effort that you are there to help them get them through this process and get them into Home
Ownership.
So some of the examples of those ads are just few more examples that we can go through
(···0.7s) on the next slide. Um, yeah, so example of all I'll buy or at least your house within 48
hours. So if you're looking at the property first approach, right, you can take a look in the areas
that again that are nice areas find properties that maybe have been, you know neglected or
ignored right and finding tired landlords.
We'll buy your home today don't make another payment those clients or those people that sellers
that are looking to offload those properties. That's where you can maybe find a deal. That's under
Market. Do you own an unwanted home free consultation sell today? That's just another
example, you can put in your marketing and your advertising and to attract people to get in touch
with you and call (···0.6s) getting through those don't be scared to take phone calls and say that
you're gonna say the wrong thing or that you're gonna do the wrong thing.
It's okay, you're gonna have that practice. There's many people that need this service or need this
(···0.6s) this type of program to get them through there. So, you know stretching practicing
having those phone calls come in and you know work out those questions that you're gonna get.
You're gonna see the common questions that come When those phone calls are coming in or
those emails or text messages that you're going to be receiving and working on those kind of
boxed answers to kind of give them the general overview and get them interested in sending
more information as you're gonna have to get them to trust you to get through this process and
you're gonna want to trust them and get to know them.
So having as many touch points throughout the process as possible is going to be a huge benefit
for you. We buy houses immediate debt relief locally owned and operated especially in the areas
that you're working and knowing that, you know, the areas that you're familiar with the the
specific properties the driving for dollars and seeing those properties that that are potential great
deals that are going to be an awesome deal for you and your tenant buyer that you're going to be
able to to help them out is going to be a huge (···0.6s) asset for you. So any other examples of
ads or ways you can help buyers, I think a lot of (···0.6s) educated investors who do lease
options.
They do it more from the tenant buyer first and they attract tenant buyers and then just go buy
inventory to Matt to match that I'm a little bit different in in my spying business where it's more
about I'm looking for things that are pre-foreclosure or foreclosure opportunity and then I have to
work it backwards. So my marketing is, you know behind on payments we can help.
(···0.7s) We buy areas in any area any condition and so what I'm looking for is someone who's a
motivated seller ideally (···0.7s) if I could just give them a few words of advice where they can
keep their home. Maybe do a refinance a loan modification Etc. That that's not something I get,
but I can get referrals from that as well. (···0.6s) But when I'm I find someone who is behind on
payments I look at it two ways. I look at it. We buy property cash or we buy property terms. So
(···0.6s) so (···1.3s) if you're doing something similar whether it's the probate marketing where
the driving for dollars, whatever you might also kind of think about.
Well, I can do tenant buyer first and just find tenant buyers and just find inventory or (···0.7s)
Like this slide says if we're looking for actual inventory, we're looking for sellers (···0.6s) then
think both sides think okay. Well, here's someone as an example. They're in pre-foreclosure and
they need to (···0.6s) they can't afford to stay in their home anymore. They're unemployed and
they don't have the income to (···0.8s) to make the payment.
They've been defaulting the on payment for many months. And so well, we could buy it cash.
We buy it cash, you know, do you have an equity position? Could we buy it for what they owe or
could we buy it for what they owe plus some money for the at the closing table. We can look at it
that way but We also buy terms, right? Could we if we have a motivated seller could we do some
sort of create a finance whether it's a lease option or something else where we take over the
property we make but we don't become the title donor yet to trigger the due on sale clause.
(···0.7s) So we can go ahead and start making (···0.8s) get them out of the property get it all put
on paper get control of the property with good paper. Go ahead and bring the loan current keep
the loan currently piggyback on what you know, the financing they got 12 years ago or whenever
it was and so there's then we in my business we look at. Okay. Well, what's the access strategy
and then I let the property itself. Tell me what's it's in its highest and best use so (···0.8s) If this
isn't a rental area, then I'm not going to try to put a round Peg and a square hole and say I'm
going to make a tenant buyer buy this thing and it's surrounded by tenants and there's no I'm not
gonna do that.
All right, so that probably gonna be rental inventory. You might do wholesaling. You might do
something else on it. (···0.8s) But if it's a nice home and a nice area, there's a attraction there for
owner occupied then hey it might end up being a sandwich lease option. We could lease option
from the seller and then turn around and put a, you know, a family in there and they could have
an opportunity to buy it in two or three years.
So a lot of this screen and the previous screen are really having to do with you know, what is
your business? And how are you doing it? So are you doing it tenant buyer first like we saw on
the previous screen? (···0.8s) Or are you looking property first priorities in like this? And in this
case, we need to find properties and that with this screen is about so (···0.6s) and whether it is
people or properties you want to be the main. (···0.7s) Contact you want people to know what
you're doing how you're helping how you're unique and different than anything else that's out
there and available.
Like Eric says, you know most most non-educated investors are just looking at a normal Buy and
Hold or it's the the conventional conventional things that the big Banks lenders are always doing
so being unique being different having that different angle on and different approach on the
market is going be to a huge asset. So, how can how can we do that and build that tenant buyer
database, you know, here's just a few examples and I'm sure it's endless as we continue to to
update this and love to hear from you guys as well too on more on how you can do this, but you
know car magnets bandit signs flyers and brochures mail marketing bus stop and bench ads print
ads local bulletin boards grocery stores laundry mats apartment buildings.
You want to be a known commodity in the area. That's the areas that you're working in you want
to talk to all the local Realtors mortgage brokers people know that once somebody's not
qualified. Kit fit into that traditional financing that you have that (···0.7s) that solution to their
problem.
(···0.5s) You don't making conversation at the gas stations, wherever you are dinner parties
events, (···0.6s) social social meetups in (···0.7s) local real estate groups. The lease option rent
their own strategy is probably the least known or or at least talked about in most cases. So being
able to have that unique ability and have that unique talent of being able to solve that problem for
clients that aren't able to qualify or purchasing a property and utilizing it for a rental and strategy
that's going to make you different right off the bat.
You're here you're taking this class. You want to make sure that you understand you have a
unique ability to help these clients (···0.7s) tenant buyers and joint venture Partners to make a
Sound Investment to help people to get into Home Ownership. So sharing that wherever you are,
(···1.1s) whether it's you know, all kinds of different marketing materials that you can share and
pass along, you know, leaving, you know, whether it's, you know, Five Dollar coupons or or Gift
certificates for different places contacting people working with bird dogs (···0.5s) and and
having them search for properties or search for people that are looking for that solution to to
qualify and own their home is a great way to get that word out and don't be shy being able to say
hey, this is what I do and being confident of that you're able to help them is gonna make a huge
difference in the marketplace versus what else is out there in of terms those Solutions.
So (···0.6s) as you continue to build your database You're Gonna Want to look for you know for
sale by owners (···1.6s) slide there we can do the force sales by owners for rent newspaper
Craigslist Facebook marketing, (···0.6s) you know, that is a huge being being present on
obviously on the interwebs the internet and having all that is huge being out there in person as
well too as (···1.1s) as that source of understanding and how you're able to do that and finding
where your clients are understanding who your client is and then going to where they are is
going to be a huge asset.

Being in the community helping helping with a solution foreclosure assistance people who need
to sell preventing foreclosure and helping them find a new property (···1.0s) finding those lists
getting into different auctions didn't different places where you're going to run into people and
building that network of you being that source of the solution.
I love real estate agents mortgage brokers, (···0.7s) whether it's real estate attorneys title agents
(···1.1s) all the professionals (···0.9s) home inspectors Insurance all those different people that
are in that real estate world. It's so important to be out there and known contacting them building
the database doing one-on-one coffee meetings explaining getting your face out there sharing
your marketing creating a one or two pager of information of how the program works.
So that entices them to get in contact with you (···0.8s) to get in contact with you to ask more
questions and share that churches and other local community groups, (···0.6s) you know, and all
different types of things. It doesn't have to be real estate focused but other meetup groups or
other other (···0.9s) events. Things that are going on in your community sponsoring local events
or sponsoring local sports teams that are going to be able to get your name and your face out
there is going to be huge in your marketing.
You are the face of your business. If you're not talking about it. Nobody else is going to talk
about it. So you're gonna have to get out there show what you do show them the benefits of the
program. It's Unique. It is different. (···0.8s) It's very rare that I speak to about what I do and
someone says well that's a terrible idea. You're helping people own their home that that does
sounds terrible. Nobody wants to own homes anymore. It's so easy to own your home financing
is so easy to get it's not possible.
Right? It's it's so many people and we'll know somebody and even just starting with one saying
hey, do you have one person that you know that we can help? Why don't we work that through
and you don't need to get you know, when you're talking to Realtors or mortgage brokers? You
don't have to promise the moon right off the bat that every single one of your clients. Let's try for
one. Let's go through that process. Let's understand what's involved. What are the materials that
we need to share? What's the information that you want to work? (···0.7s) Want to collect so that
you can work with these clients intended buyers and make it as easy as possible explaining that
program of simplifying it, you know a quick what's that the elevator pitch that you can explain as
we help people own their homes, that should be your answer to when somebody says, what do
you do we help people own their home if that doesn't Insight or enlisted a question then that
person in here what you said, right?
You're gonna want to start that conversation. How do you do that? What do you do? Who do you
work with? Right. So from the tenant buyer database you're going to continue to you know, save
those. Like I said, you don't need the fancy fancy crms or anything like that start collecting
names emails phone numbers and maybe some notes on the conversation that you have the areas
that they're looking in, you know, what what's important to them in a property and you'll
continue to grow that data base.
(···1.3s) So as you know the other people (···2.4s) Yeah other people's time other people's skills
and other people's efforts in leveraging your team having them go out there. Like I said the bird
dogs or professionals that are doing this every day already. They're driving around. There's one
example that that I want to give was like say a delivery driver their job is to drive around.
They're looking at properties places already that you can say. Hey, you know, what if you find a
property leave my card or give me the address and then that way there you can go and find that
person or persons that own that property make that call and say hey what's going on do are you
renting do you to want sell (···0.6s) and finding properties and people leveraging the team? Like
I mentioned mortgage brokers real Taylor Realtors, wholesalers Bankers other investors
inspectors contractors. The list is endless as you build your power team of people you being that
unique person that's offering that lease option or rent to own strategy.
You're gonna be able to stick out and offer something that's very different than anybody else is
available. (···1.1s) Anything else? Yeah. I would just say other investors. I mean, there's there's
so many ways. Invest in real estate that (···0.7s) it's very few take the time or understanding or
had a previous generation explain, you know how to be successful and do lease options. So
(···0.5s) this is one of those parts of the business where (···0.7s) If an investor knows 80% about
how to do a lease option, they're not going to at least option because their fears there's so many
ways that it's not going to work or they don't what if this what if that one things you'll see is
Alfonso is we get deeper into the sessions is we're going to cover all the what ifs, you know,
what if this what if that and so (···0.6s) a lot of investors don't know that so they can know 80%
go.
Yeah, there's 20% of problems that we don't see or that we think are there (···0.6s) whereas you
compare that to wholesaling, there's investors who start doing hope sailing deals and they only
know 50% of the process they kind of fumble their way through it and so because there's so
many ways to invest (···0.8s) Don't think that you know, when you start talking and networking
with other investors, they're going to take your great idea and run with it.
They're not. All right, unless they've had you know, their parents taught them how to do it
because they knew how to do it or someone's taken trainings like this where it's really intensive
where we cover all the bases. They're not going to do it. So you find some investors who do
flips, you know?
Oh really? Well, you know, we do this and this is why we do it and they'll think in their back in
the mind. Yeah, you're gonna have a problem or you don't know this and and that's prevents
them from doing it, but it's a great context all sudden they go. Well, we know if someone that has
a property but we need to make a profit in our rehab and or updating and we can't do anything.
Well, you know, maybe it's something we can look at we have a way to go ahead and do at least
option where we're making part of our profit after you know, we buy it through through, (···0.8s)
you know, the the process with the tenant buyer being in there paying rent and Etc.
And so sometimes I go. All right. I can't make any money on it. I doubt you can too and they
give you a lead on a property or they know if someone who to buy you know with they did a flip
and they had the first three families who came in said, oh we can but we can't get a loan. We do
seller financing and most flippers do not do seller financing because it's it's not how their
business is set up. (···0.6s) So now they're finding ten of buyer leads for you. So, you know,
maybe it's just a thank you or you'll look out for something that's good for them or you've sent
them some business or maybe you pay them cash, you know, here's you know for every (···0.7s)
property that you find where I can make a profit on it.
Here's $1,000 if you know if someone who can do seller financing where I don't have to have the
money to buy it or use JV partner, I'll pay you more (···0.7s) if you find me people that can't
qualify for a loan, but they have some cash, (···0.8s) you know, then then I can put them into one
of my properties. I'll pay you this much and so It don't be afraid to talk to other investors.
They will think you're a little crazy because they see some some prop potential problems that
perhaps aren't there. They're it's a mirage but they think that they're there and so yeah great place
to network is with other investors. Yeah, great. Great Point Eric and you know, what's that
saying is if you want what if you want something different than than others you to have do
something different and I'm thinking I'm paraphrasing it might have butchered that a little bit but
(···1.0s) you you want you have to do something different and stick out and be unique little a bit
and as you get further and explaining this like you said like Eric said most people are gonna look
at like you have three different heads and say what you're doing all this that sounds really
complicated.
I'm gonna pass that off to you and being unique (···0.8s) I want to talk about specifically about
the Realtors and mortgage brokers now think about how they get paid. They don't get paid unless
they close a deal unless somebody buys a home or they they qualify for financing. So if you're
providing a solution for those Realtors and mortgage brokers, To do more deals the clothes more
business to buy more homes to to qualify for more mortgages, aren't they going to look at you as
a great asset aren't they going to look at you saying?
Hey, you know Mr. And Mrs. Tenant buyer, you're not able to qualify for conventional
financing. Here's a way. Let's just try it take a look at that building up that trust again lunches
(···0.6s) coffee meetings being able to explain them to build up that trust so that they can send
over one client or two clients and you can walk them through that process the more that you're
able to do that they're gonna feel more comfortable with you and obviously doing it the ethical
way helping these clients own their home.
They're gonna look at you as a huge asset and resource they're going out there to do more
business. That's their goal. They want to break records and get all the different medallions and
protons and all the different types of awards that they win within their office. And how do they
do that by doing more business? So this is just another Avenue for them to close more deals and
do more business. So (···1.2s) yeah continue to do that continue to network talk to everybody
that you know, and even people that you don't complete strangers walk up to them and ask them
share them some Information with them and you'll be you'll see that over time planting those
seeds that people will come back and ask you say hey, I have somebody that I know, you know,
are you able to help them and they make that connection for you?
So (···0.5s) right (···0.7s) so I think maybe this will be a good time place to stop we'll go ahead
and say goodbye for now. We will see you on our next session where we're to going be moving
forward with also other ways to build your tenant buyer database and also how to work with joint
venture partners. (···15.4s)
(···0.8s) Here. (···8.3s) Alright, welcome back guys as we continue to talk about building the
tenant buyers database some other things that you can do to continue to gain that awareness to
make sure that everybody knows what you're doing and everybody knows about your business
helping people get into Home Ownership. So obviously a website that's almost goes without
saying these days you can really make a quick and easy one on a bunch of different a different
programs.
And don't worry that you need to get the website out first or have that ready to go start the
networking start talking to people and that website can you know, you can find many different
ways that you can develop that and improve that over over time having brochures and feature
sheets quick references for people to understand what you're doing and bite sizes. Now, you
know, you're you're gonna be watching this whole on-demand class and probably watching it
multiple times. (···0.6s) No one is gonna go through that effort to understand the rent to own and
lease options strategy as much as you so Want to make it as easy and simple as possible for
people to understand what you're doing helping people get into homeownership is simply put
you know, and explaining that and having some key points business cards and there's all
different types of you know, promotional materials that you can have right coffee cups stress
balls pens all these different things that you know, a different events or different places that you
can hand out give them have your contact information your website your phone number your
email.
So people can get in touch with you one other thing. That's not on this list here as well. But on all
your emails have your least your phone number or like way best way to get in contact with you.
There's nothing worse than you know, getting in touch with somebody or emailing them and they
don't know how to get back in touch you do, you know emails can go to junk folders or or Spam
folders. But if you have your phone number on there a quick phone call or text message making
sure that you're contact information is out there in the general public. So people know how to get
in touch with you when they find that a tenant buyer that joint venture partner that Realtor
somebody that can get in touch with you make sure that is out there. (···1.1s) Networking events,
you know, that's how (···0.6s) our business my business was kind of started.
We were networking going out there telling everybody what we did sharing our story sharing
what we do and kind of being a little bit unique in that Marketplace. There's a lot of flippers.
There's a lot of people doing the buy and holds and multifamilies and you know Syndicate
investing and all those types of things, but when you're going into networking events and saying
hey we offer a rent to own or at least option strategy. We help people get into their homes. We
help joint venture Partners, make passive income. We help Realtors mortgage brokers close more
deals make every conversation about real estate.
I challenge you in the next day or two after watching this module go out and strike up a
conversation with a complete stranger and say hey, what do you do? How's it going? Let me tell
you what I do right at a gas station at the grocery store, wherever you're at, you know talk a little
bit about and share that and tell people what you do if you're not putting that out there. No one is
just gonna come up and ask you and you know show interest in what you're doing. You have to
be out there be present and telling people what you do and sharing, you know your unique story
on how People so as we continue to to go through the database you're going to want to look for
joint venture Partners as well too.
So always be searching for joint venture Partners, you'll never have enough money to do all the
deals that you're going to be doing and make sure that you are screening screening screening
screening to understand, (···0.7s) you know to help understand your business. You understand
what their motivations are what they want to accomplish what the goals they want to get out of
(···0.6s) out of working with you and you know, families friends and family can be low hanging
fruit. You can talk to them, you know, you don't want to be, you know, arguing over Christmas
dinner Thanksgiving dinner talking about Investments, but sharing your stories and maybe you're
gonna get some negative things from family about what you're doing, but you want to make sure
that you are sharing it with them because maybe there's somebody that they know or or
something that Sparks their interest and and do that and do what you want to run your business
that way but (···0.6s) yeah sharing with friends and family.
It was probably two or three years into my business before we started talking to friends or
family. We're investing so Eric. I know you Worked with a lot of joint venture Partners over the
years and you know screening and fighting those what are some tips and advice that you can
share (···0.7s) I think (···0.6s) first all starting off at family just speaking from my own personal
experience (···0.6s) anytime.
You have a partner you definitely want to have something in writing and you explain everything
of who does what and how things get paid and if there's a cost or people the partners have to put
money into something where where's that coming from? It's a coming from mainly one person
who's a silent investor who's maybe more got deeper Pockets or what have you but when it
comes to family you probably want to put it in (···0.6s) multiple pieces of documents or extra
pages because like you said, there's around the Thanksgiving dinner or something like that.
There's these conversations that come up that you know, the business can add another weight to
those family relationships. So (···0.6s) I'm not saying don't do that but friends and family can be
low hanging fruit. It can be a quick source. (···0.7s) It's to someone who probably knows you
and trusts you and so that's good too.
But also it's about managing expectations. (···0.9s) And making sure that everyone knows what
we expect what happens at the market changes what happens if this tenant buyer doesn't buy
what happens if we have to put someone else in there what happens if takes another an additional
three years to sell the property managing those expectations on day one having that on paper and
so that you can reference that (···1.1s) and (···1.2s) you know, (···0.9s) we as alfons and I are
not attorneys we would always recommend that you have everything done with an attorney and
we'll say more about that when we get to the paperwork in the contract sections.
Yes, absolutely and in being transparent like you said laying out what the expectations are what's
gonna be involved and you know, it's not free reign. You can call me anytime what's going on
with the business. Of course, you want to be able to share that information and be transparent all
the way through but there might be some additional expectations or or things that that you need
to do with family to make them feel more comfortable.
But yeah, we're working with joint venture Partners, whether it's family or complete strangers is
having a good system explaining what Responsibilities are what their responsibilities are
timelines how things are going to be unfolding and that's what we're learning throughout these
modules of how to you know, expect the unexpected and you can't have a solution for everything
because you don't know what's going to happen but being prepared for those types of things and
knowing and having those conversations of hey if something does happen, this is the possible,
you know plan a plan B plan C and then working it out from there.
So yeah. Yeah. I just kind of reminded of (···0.7s) we did a Land Development deal and (···0.8s)
we had what we thought were good paperwork good contracts and it was of one our first Land
Development deals (···0.5s) and one of the things we did not expect and we did not plan for and
was not accounted for in our paperwork is that the (···1.0s) the lender actually (···0.9s) went
ahead and had a lot of other loans and another state and started getting hit hard and there and so
they came to us and they said, you know, we have already approved this construction loan.
You already have equipment on on site and even though we say we're going to fund it we're not
To fund it and so we were like having to scramble to look for another lender and it it came with
the various Partners it became a heated exchange of well, you need to put more money in. Well,
you already put money in and and it was one of those things that we just didn't spell that out. So
spelling out in your agreements (···0.6s) all of the things that could go wrong. You don't expect
them to go wrong but it's a good idea just say here's what will occur if you know this (···0.7s)
unexpected event occurs.
So yeah, I like to think of it is that, you know, call them disagreements. Yes, because that's the
only time that you're gonna look at them is when you have a disagreement and laying that out
and again saying this is nothing is guaranteed. Nothing is perfect life happens, you're dealing
with tenant buyers that their life situations can change Realtors mortgage brokers that all
different types of situations. And of course, you're joint venture Partners things can change in
their life as well too without knowing so yeah, and I think another let's look at the positive side
of things.
Also another one of those (···1.7s) expected things is what happens in property values go up.
(···0.7s) Overnight considerably or what happens if rental rates go up overnight unexpectedly
having all those things in there when we get into the paperwork. We'll talk more about you
know, how to handle that with the tenant buyer. But if you're getting those funds to purchase a
property doing a purchase lease option and you're getting from a money source and all of a
sudden they're like, hey, let's do this and then like, well, you know, we've spelled it out.
Yeah, absolutely and don't be afraid to lean on your power team the lawyers the insurance the the
different agents the different people that you're working with that they can explain that answer
and help you throughout that you're gonna give them, you know, the the crib notes or cold notes
on on those types of things, but you want to work with those proper professionals that are being
able to put that that paperwork in place and explain that from a legal standpoint or from an
insurance standpoint or or any other licensed professionals that are dealing with that throughout
the transaction. So yeah being able to keep in contact. So yeah as we move forward here,
(···0.9s) you know, the main questions that you know joint Furniture Partners always have, you
know, there's tons of questions that they're gonna have and you want to get as many as you can
that just means Are more interested in the more questions that they ask and it's going to help you
and build your business and and have those (···0.5s) you know responses ready to go.
But typically the two common questions are the you know joint ventures always have is what is
your security right? And well, how do I get my money back? Right. So when you're building
your presentations having conversations with joint venture Partners put yourself in their shoes if
it was your money, right?
Like you've made an investment in yourself being here, right? So you maybe had some of these
questions, right? What is your security? How do you get your money back? If you're making an
investment whether it's you know, 10,000 a hundred thousand five hundred thousand you want to
ask those questions and (···0.7s) feel that you're comfortable that you have enough information.
So put yourself in their shoes build a short PowerPoint presentation showing typical deals or
typical returns examples and marketing materials will be helpful and don't strive to be perfect to
do.
It. Just do it right do it the right way lean on the materials that you're getting here and through all
the different resources on Pips path website. Ensure that information and if you haven't done a
deal, you know look through we went through numbers in previous modules of building that out
and putting together a fictional deal. Look at you know, the market area that you're working in or
similar type deals that you're looking for or the types of tenant buyers that you're going be to
attracting to your rent to own program and put together a deal and say hey if you were if I did
have a deal that you know had these types of numbers this type of return this type of purchase
price.
Is it something that you'd be interested in? What are you know your (···1.1s) what are your
objections or what are the things that you know that you would want to see as a security on there
and some are gonna line up and some are not some people are gonna say, well, you know what, I
want a hundred percent of the deal or 99% of it because I'm providing the money or I want my
money back in the year, right and you know, these programs are year to three or five years. So
you'll be able to walk through those (···0.9s) different scenarios with each of your joint venture
Partners.
Everyone's a little bit different but these two questions are typically the most common that you're
get is what is the security and that is very easy to deal the deal if they're going to be on Owning
the property if they're just providing the capital investment and how do you get your money
back? And you can show them how that deal is going to walk through as we walk through some
of the examples there. So yeah, (···0.6s) so these questions are yeah. Yeah. So I just listening to
you talking at one of my first (···0.7s) thoughts was remembering my very first experiences with
JV partner and (···0.5s) when we first started investing and it was before we my mentor turned
me on to lease options, (···0.6s) we started just buying properties foreclosure properties at
auction and pre-foreclosure and holding him his rentals and (···1.4s) The we quickly realized
because I gave notice that my job which is not something we normally recommend (···0.8s) but
this is what I did and so we had to start raising money because we kind of like, you know, again
lenders want to lend to employees and I was moving from employee to self-employed as a real
estate investor.
And (···0.7s) so we started (···0.9s) not knowing really what we're doing.
We started racing money and the we had our eye on our next property which was we were going
to buy it the Foreclosure auction. (···0.8s) So we created you know, we weren't so sophisticated
to create a PowerPoint presentation, but we created you know, a real simple paper report. And
you said you know what we're doing and we plan to buy this property fix it up. We plan to
(···0.6s) go ahead and not resell it not flip it to hold it as a rental and then after we've had it
seasoned meaning we've owned it for 12 months or more.
This is what it was for our area. Then we could go ahead and go down to the the bank and we
could get a loan on it as a rental property and so (···1.0s) and back then as well as today a lot.
Typically lenders will say okay, if you've owned the property for 12 plus months then we'll lend
you 80% of what it appraises for regardless of what you bought it for. (···0.5s) Whereas if you
do it within a 12 month period it's more of well 80% of whatever is the lesser of these two things
what you pay for it and what will appraise for.
So anyway, so (···0.8s) We created the support. We didn't ask people for money. We just said
hey, we're gonna we're gonna be doing this foreclosure and this our first time buying a property
of the Foreclosure auction and we went to people who had money or new people who had money
and said, well, (···0.8s) you know, what do think you of this? So some went to our friend the
accountant we went to some other business owners and (···0.9s) Ended up getting a (···0.8s)
couple.
She owned a several businesses. He was a surgeon and (···0.6s) they (···0.7s) they said on the
report. They're like, well, where's your Capital source? And you say you're you're gonna be
barring from what your Capital sources are gonna be paying a certain interest rate and then it will
pay out, you know about 13 months later or so and (···0.5s) the questions they asked was the
same things. There are on the board. Well, what is my security and what (···0.5s) when will I get
my money back and for security now, we started investing in a first date with Georgia so
(···1.3s) in it depends on the state, but like for instance in Georgia, (···0.6s) what we did is we
gave them a security deed.
So if you're in a market like Texas or California, it would be a trustee if you're (···0.6s) in a lot of
other markets and it would be a mortgage but and we generically we'll just call it a mortgage. But
what it was was a document between (···0.9s) us and the JV partner as a lender because you can
also do JV Partners as partners, but they were a private lender.
(···0.7s) And so we gave them document number one for Georgia with security deed (···0.5s)
and it was something that could be recorded to show up. So my response was will this first
document will be a lien that you can record against the property. So if we ever sell it if we ever
try to refinance anything like that, you have to get paid first and the secondary document to that
was the promissory note, which is the private document which all states use a promissory note
also lenders will it has more detail it has more information about the loan and everything.
And so we said, okay, so that's your security. And so the other question was will when will you
get our money back and now being still green? (···0.8s) My thought was well, you'll sometimes
between the 12th and the 13th month, right? Because we had not (···0.6s) I was a new investor. I
had not lived through a recession. I had not lived through some sort of banking crisis something
like that. So I was like, oh, yeah, and so we wrote the note as a 13-month (···1.2s) loan and and
that worked out fine and we did several others like that.
Those all worked out well, but a few years later we went through the Great Recession. I was like,
oh I should have like, you know been prepared for what we didn't expect and write these things
for you know, well we expect to pay you in 12 and a half months, (···0.8s) but let's write the loan
as five years and if these certain things occur, you know, if whatever then (···1.2s) we will have
we have the right to keep making our monthly payments as agreed upon maybe even have an
acceleration cause and higher interest rate perhaps to protect the JV partner.
(···0.8s) But (···0.7s) yeah, there's there's these are standard questions. So (···0.6s) get clear with
what how if you're gonna use a JV partner. How are you using them are? Them as a business
partner where they'll have a share and that's a when things that we can look at as we will split it
50/50 us as investor and the money source with a 50% return (···0.6s) based on the net profits.
Are you going to do it as a and it is the JV partner going to be using their credit?
(···0.9s) Are they to going be getting a loan? We looked at that for one two, three Oak Street
where what happens if we use a JV partner and got a loan on something like that and (···0.8s) or
is it, you know, just a straight lender. You're not getting a bank loan and and the JV partner is
going to actually be (···0.8s) Not a owner of the deal and they're giving you making a percent
return. So yeah, no great. Great way to look at that in whatever way that you set that up. As you
know, the business partner as a joy of JV, maybe look at you know, look at it a little bit
differently as every single one of these projects as almost like as a business on its own right?
So if you have 10 joint venture Partners, you have 10 little small businesses that you're working
with in each one and having separate agreements with all them and having those separate
(···0.8s) stipulations or like you said accelerated payments or or different things. It's gonna be a
little bit Nuance you want to kind of streamline it as much as you can but you know, you're
gonna be growing your business this joint venture partner may do one five ten deals with you but
each each project should be kind of a standalone on its own shouldn't rely on any other
Investments or any other things so having that and having that protection built in for that joint
venture partner again, put yourself in their shoes of what type of return what type of you know,
when they're gonna get their money back how they're gonna get their money back and again you
can't prepare For everything like you said when you were new you thought hey, everything's
gonna go great and it's awesome, you know plan for the best or what is it?
Hope for the best plan for the worst and it's probably gonna be somewhere in between. Yeah and
having that outlined and as you get gain more experience, you're gonna be able to you know,
make contracts a little bit longer difference stipulations have those things that you give yourself
as much flexibility as you can while still making that joint venture partner (···0.8s) happy and
secure throughout that throughout the the term as well, too.
So (···0.7s) yeah, so some tenant buyer tips right finding the the right client for your program
that are motivated to own the home. That is the secret ingredient really understanding, you know,
their credit understanding their down payment what their income is.
Those are all numbers that you can measure right income is a number the down payment amount
you can look at what they have in their bank account. What they make is income their credit
scores. Those are all numbers but determining their motivation to own that home how quickly
are they responding back to emails getting back to Applications (···0.5s) answering the questions
being Able to get on a phone call so that you're able to talk with them and get to know them a
little bit you're building a relationship. This isn't just a one-time transaction. You're gonna be
working with these people for you know one to five years in this program.
So you want to make sure that you know how motivated they actually are. It's there are gonna be
issues. There are going to be things that come across you're gonna again hope for the best but
something is gonna happen and how motivated are they of that, you know, the first time that
there's an obstacle or something in their way are they gonna say? Okay, hold on I'm leaving. I'm
out of here or are they gonna get past it and determining that so seeing how quickly they respond
back is just a little tip that you know how quickly they they're motivated right determining
understanding maybe they've sent the piece of information in or they've they've sent you their
own credit score. You've had your mortgage professional check their credit score, but ask them
to pull their own credit score, right if they don't want to go online and check their own credit
score and pay, you know, nominal amount to get their own credit score.
How motivated are they right? If they're not able to put together, (···0.7s) you know, their
paperwork and all their financial information that you need to screen them again, how motivated
Right. So optimism is key especially when there's unexpected happens. So letting them know
that you're there to help them through you want to be a source of assistance for them. You don't
want them to be afraid to contact you or call you or something happens.
You want to be, you know, maybe the first call that hey, you know what I lost my job or you
know, what I do something happened with my vehicle or you know, some unexpected expense
came up with one of the kids or something like that you want to be able to build that relationship
with them so that they call you and you can develop that plan. You never want to be blindsided.
You don't want to have any lack of information throughout the program. You want to be in touch
with them in contact with them. Right so fully qualify the tenant buyer ensure that a mortgage
broker and lender has done the credit analysis to assess their unique situation.
Everyone is different, you know Eric and I could have the exact same credit score but it can
really completely for different reasons right there could be student loans there could be debts late
payments understanding the details of the credit analysis going through it with them have that
mortgage professional discuss that with them or at least Synopsis for them so that they can
understand that a lot of people are scared of their credit score. They go pull their credit. They're

like, oh, I don't want to look at that. I have bad credit and they think by ignoring it it's gonna get
better. But by having those conversations bringing it to light and saying okay.
These are the things that we need to do to get to that point and making it, you know, removing
that stigma or that that fear of having those conversations is gonna build that trust with them in
that and throughout the program. So (···1.1s) again setting expectations, you know, whether it's
with joint venture Partners, whether it's Realtors or mortgage brokers or with the tenant buyers
right from the beginning do not accept late payments the third or partial payments now again by
saying that you want to work with them and being flexible, but you don't want to say right off the
bat.
Oh, don't worry. If you pay late it's gonna be okay or don't worry about paying on time. We're
great. We like you you want to set those expectations so that they are paying on time and if there
issues that they are contacting you creating a plane right from the beginning remaining flexible
empathetic truthful throughout the experience. You never want to be caught in a lie or say, Thing
that's not on, you know, not right or not the truth to these tenant buyers because again, you could
take so much time to build up that trust but very little it takes to build to break that down and to
lose that trust with them.
So you want to create that that sense of security throughout and controlling the terms the of deal,
you know, you want to have I would say a professional relationship. You don't want to be friends
with your tenant buyers because you know, there might take advantage or they might they might
expect something different but you want it you want to be able to be flexible know that the your
source of information and knowledge that they can they can rely on however that you are in
control of the deal. Now, you have joint venture partners that you're that are relying on you. You
have mortgage brokers realtors that are relying on you. You don't want you know to kind of go
off track and have tenant buyers start dictating dictating the terms.
Yeah, and we don't want to If This Were the property management class we would go really deep
into this and we put a lot of maybe (···0.7s) caution and or tell you some scary stories because
(···1.0s) You know, there's good Runners. There's bad Runners. There's phenomenal A+ renters
that have a life event and they become you know D minus renter. So those are all things but with
your tenant buyers, (···0.5s) they have made a decision that they at least on day one.
They want to buy this property and they have put some significant money on the table. It's a
small amount compared to a 20% down payment head. They wanted to buy could they have
bought (···0.7s) you know to get a similar property, but it's a lot more than a security deposit. So
(···0.8s) we want to prepare you for (···0.6s) what to expect with your tenant buyers. We're
gonna go in a little bit and talk about screening but understand that that (···0.5s) most of the I
would say I want I can't say 100% but 99.9% of these tenant buyers.
They are going to be easy breezy because they made the decision to commitment to themselves
that they're going to go ahead and buy this property at least on day one. We'll talk about some
some curve balls that life might throw them (···0.8s) in a little while, but at least on day one they
plan to buy so We don't expect them to be late, but we're prepared if they are. We don't expect
them to tear up the property, but we're prepared if they turn up the product tear up the property
Etc. And so you'll see that as we get even deeper into this and it certainly into the contracts.
We've built that into the system. (···0.7s) But we also want you to understand that if you again
you've been doing a lot of rentals and you've you know, there's times where you've had you been
pulling your hair out and then you're going I (···0.7s) understand that (···0.9s) when done
properly lease options are you're not you should not have the same experience with that. So
absolutely and and again, we we think of our tenant buyers as a premier tenant, right? They're
gonna be that homeowner. They're maintaining that property they're taking care of the property
and they're also working on their financial situation, whether it's saving up the down payment
fixing their credit score claiming the right amount of income and they need that help and that
guidance and that assistance.
However, you know being sure that you are, you know outlining what what's involved what what
are the expectations that they need to they need to fulfill. So (···0.6s) yeah, absolutely as we
continue through some of some more tenant buyer tips, you know, when when you first
screening them and you know, and you're marketing is starting to work and you're getting some
phone calls or emails or getting in contact with you, you know asking some simple questions just
to start Conversation see how much thought they've given to this or they just kicking tires and
you know, they they saw something really quick and they just need jerk reaction.
You know, where are they in that process? So ask them what type of property they're looking
for? What areas, you know just to make sure that aligns with your strategy the areas and the
types of properties that you want to buy what payment amount can they afford monthly right
asking that question that gives it's gonna give a good indicator of even if they thought about what
their budget is or if they know how much they can afford each month.
They'll probably gonna tell you what they're currently paying that's gonna be the most common
answer to that question. What amount can you currently forward and say okay. Oh great. That's
what you're currently paying. But you know, what could you afford or have you thought about
budgeting what other expenses do you have on a monthly basis finding out if they've actually
found out what their own credit score is if they've gone through the process of going to a bank or
a lender to see if they have to apply for financing or if they've checked their own credit online.
Like I said a (···0.7s) really good tip is having them pull their own credit going in there and them
reading it and being forced.
Go look at their own credit score versus giving them that information saying here. This is your
credit score. And this is what it is having them pull it having them read it sit with it and go
through it is a great tip and it allow it starts that knowledge transfer to them of understanding
what credit is all about. And then when will you be able to purchase the home? Have they gone
through have they thought about well do they know what's currently limiting them or what's
currently stopping them from buying that that home today? Is it there income is it their down
payment is that their credit?
Do they have a full picture? You know, sometimes there's a lot of guidance that's involved with
these clients that you're gonna have to explain how that process works and bringing you down to
the basics. Think about the first time that you know, you sat in a class or you were, you know,
thinking about buying a property it was there's a lot of information confused confusing and
getting all different sources, especially in this day and age everybody's got an opinion.
Everybody's got a YouTube channel. Everybody's got some type of information and it's all
fragmented out there. So, you know for these people they don't know what to believe.
So being that trusted source of information where you're gonna Them step by step don't show
them the whole map right from the beginning. You're gonna overwhelm them show them just the
next step The Next Step a few steps at a time. And that's going to be it's gonna be a huge benefit
for you (···0.5s) finding out what their current income is or their household income again, they
might tell you what they make per paycheck or per month but explaining to them, you know,
how it's all working. You know, what's the gross income? What's their net income how the
bank's decipher how much you can qualify for doing that research yourself and sharing.
You know, how how financing Works everybody thinks they should be able to qualify for a
mortgage or financing but don't understand what the pieces are involved. Everybody wants to
buy a house or own a home but don't understand the work or finances that come with it. So and
then a huge question as well to use how much money do you have to put down or how much
money you have available today? That's the way you want to ask that question to see what they
have thought, you know, or what they've put aside or what they've budgeted now, they might
respond back as well. How much do you need? Right and you want to make sure that they're
giving you that number that they're they're saying this is how much I've saved or this is what I'm
think about (···0.6s) or this is what I've allocated for that (···0.8s) making sure that they have
that down that (···0.8s) initial option consideration or they've thought about saving that that that's
a key part because that's going to be the first step of getting them on that road to home ownership
and budgeting and all those plans, but seeing what they thought about so, (···0.5s) you know any
other questions Eric or things that I think just (···1.0s) the the looking at here's how I say it is
like how much do you have to move into the property?
(···0.6s) And that is looking at something that is (···1.3s) the nrock we're looking for the first
month's rent.
We're looking for the (···1.9s) the security deposit which we'll talk about. It's going to be a pretty
trivial security deposit. That's kind of what I look for and the (···0.5s) other thing from the tenant
buyer standpoint. (···0.9s) Is is that (···1.0s) part of their screening process is what they're
paying as a and rock and so this is more than a security deposit.
A lot of people will move into an apartment or rental house and they'll pay a security deposit and
they know if they tear things up then it's coming out of that of that (···0.8s) security deposit. And
so someone who plans to not buy is not going to pay you a bigger amount called the end rocks
someone who plans to tear up the property is not going to (···0.8s) pay you an endrock. We've
we've, you know seen (···1.1s) tenant applications on rentals where people are using their
cousins ID and they're pertained to be their cousin.
Why because there's their (···0.8s) their (···0.6s) credit score so low, and there's there's a warrant
out for them or there's there's several evictions that they had to go through and so those are
people who are willing to risk and maybe the cousin's okay with it, but willing to risk a security
deposit. No one's who's in that kind of state is going to do (···0.9s) risk. much bigger amount
(···0.8s) with the end Rock so (···0.8s) Explaining to them what the nrock is it's nonrefundable.
If you do what you say you're going to do and take care of the property and buy the property.
We'll give you a credit equal to that but understand if you don't buy the property, you don't get
any that money back. And so what it does is it is a bar set where you're only going to be
attracting. (···1.2s) Serious serious buyer mentality (···0.6s) and if (···0.8s) they plan on day one
to buy it what's happening is they move in they take care of that property. The movers are not
scratching the walls or the floor or anything when that stuff comes in because (···0.6s) the tenant
buyers thinking this is my house.
And again, they may be telling their friends and family. We bought a house right (···0.5s)
because they're on track to buy a house. And so (···1.4s) I think that when one of your tenant
buyers tells their their friends that hey we bought a house (···0.8s) I don't know that that's exactly
lying. Well, I don't think they would I think if you put hooked them up to a lie detector test they
would pass because in their mind, they're so strongly determined to buy it.
They would not have risked those that thousands of dollars of enrock money had they not been
playing to buy so (···1.0s) Yeah, and that's a great mentality to have with those tenant buyers that
they are going be to future homeowners. We're gonna continue on a little bit more screening
tenant buyers, but let's wrap up this session and we'll see you on the next one very soon.
(···14.7s)
(···9.2s) Here. Hey everybody. This is pip and I've got Alfonso and Eric here with me. We're
going to be recording the lease option rent to own class for you. A lot of great information. I've
known Eric since maybe 2003 to 2004. It's been so long ago. We both had we both had no gray
hair at that point. And so Eric and I go way back with lease options and rent to own and this guy
over here. (···0.7s) He's I've known him since 2012 and actually when I first met this guy he had
hair.
So there's a lot of experience here between the gray hair and no hair and what these guys are
gonna show you how to take lease option and take it to the whole Next Level. They're gonna
have a lot of fun while they do it. They're gonna show you rent to own so that you don't have to
use your own money your own credit and at the end of the day helping people. So Alfonso to
give us some thoughts of what you think that this whole class is gonna be about. Yeah. This is an
awesome strategy to to apply into your business helping people get into homeown. Up working
with joint venture Partners, (···0.7s) you know, this is it's gonna be a great class having fun
doing it and really excited to to go through the curriculum with you guys.
How about you Eric? Yeah. I just one of my favorite strategies is lease options. It's something
that very few investors take the time to fully understand Alfonso and I are going to really lay
everything out and show you 100% of how to do this. And from that there's you're gonna see so
many new opportunities in your market and with lease options. It's one of those things you can
do in any Market at any time. So this is a basically a forever strategy for you one of my favorite
strategies and it really bodes well to what we teach and preach here at the path, which is an
invest for purpose and the profit for profit will follow so these guys are going to show you from
A to Z or as a to z.
I guess you'd say it from Canada wouldn't you and how to do lease option and rent to own? So
look forward to seeing you guys on the path. (···18.6s)
(···0.8s) here (···9.8s) Alright, so yes, welcome to the lease option rent to own class and we'll
start off with some standard disclosures, which you'll see in all of the Pips path trainings.
(···0.5s) And again Alfonso and I are Real Estate Investors. (···0.6s) We're not real estate
attorneys. We're certainly not real estate attorneys in your market. So (···0.6s) any of the
contracts any of the forms any of the marketing (···0.7s) it's important for you always to get
good legal advice good tax advice.
And so you can go ahead and pause the video here and read the disclosure (···0.6s) and then we
can move on to the next slide, which is our welcome. And so we would like to congratulate you
on taking the next steps and furthering yourself. (···1.0s) This is a very (···0.5s) important
(···0.8s) training strategy. I should say for both Alphonso's business and for my business and so
we want to just congratulate you and welcome you to the class.
Yeah. Yeah. Absolutely. Great job on taking that step on investing in yourself (···0.7s) this
strategy specific. Weekly is definitely changed the trajectory of my life and many others that
we've been able to help through the rent to own strategy. So you'll see the things that we cover
(···0.7s) in this class and throughout the modules, you know, there's there's some stuff that's
going to be very easy to understand. There's going be to stuff you're gonna have to go over and
over again. We're here to help you and support you and make sure that you have all the tools that
you need but (···0.7s) first and foremost.
Yeah, congratulations on taking that step, (···0.8s) you know, you are investing in yourself,
you're gonna be able to help others and others around you to very unique strategy that is going to
be different and like Eric always says is you know, probably the least competitive (···0.6s) in
most markets that that you're working. And so yeah go through the training have an open mind,
(···0.7s) you know, if you think it's not possible. Well, we're here to tell you that it is we've lived
it. We've we've done it and now we're here to show you how (···1.1s) super (···0.9s) And so
we'll do a quick introduction here again.
I'm Eric Buchanan and I've been (···0.9s) got my first investment in October 2002. So I've been
doing it for a while. I'm actually a (···1.1s) third generation investor, but it took me a while to
kind of get into it. And (···0.7s) when I started investing I had very narrow focus in that. (···0.5s)
I just want to kind of do what my mom had been doing what my grandparents have been doing.
So got into rentals got into foreclosures (···0.5s) as an acquisition strategy (···0.5s) and it was a
mentor who came and (···0.7s) looked at what we had been doing after a few deals and noticed
that we actually had missed an opportunity with one of our flips and that (···0.7s) we should
have done Elise option.
And so I had heard about lease options at that point, but there were a lot of thoughts in my head
of why wouldn't work and so (···1.3s) I understood that the basic concept but there were a lot of
places where I was thinking Well, it can't work because of this or I can work in my market
because of that and it was a mentor who helped me see that gosh.
You can do lease options in any Market at any time. And so it was from there that I then went
ahead and (···0.8s) took a training just like this where it was an intensive. They covered
everything about lease options and filled in all those gaps for me. And so that's one things that
Alfonso and I are going to do with you here on this on demand training is show you, you know
from the basics to all of the details and fill in all the gaps.
So yeah. Yeah really excited to to go through this course and (···0.7s) my name is Alfonso. Let
me I'm a first generation Canadian my family immigrated to Canada in the mid 60s to provide a
better life for my mom and our family and you know going through school. I was always, you
know looking for, you know unique ways to kind of be different than most people didn't want the
nine to five. I saw my parents that were, you know, working in steel factories and government
jobs (···0.6s) and had a you know, Toward a young age that (···0.6s) the business was something
that he you know, he traveled and you know had different, you know, Wards and (···1.0s)
acknowledgments for his work.
So got into the business field had a you know, extensive sales and marketing background with
different career jobs selling, (···0.6s) you know to Consumers selling to businesses (···0.6s) and
and really thought about you know, you know how business within a business in 2012 I had met
pip. (···0.6s) We had done a three-day training and really looked at this as saying he this is a way
we can help people and make a profit and yeah in 2014 Incorporated a business with my business
partner have been helping people get into Home Ownership working with joint venture Partners
over 250 successful rent to own projects that we've done and it's such a unique strategy.
There's yet to meet somebody that I've talked to that's like wow, that is a great way to help
people to get into Home Ownership. There's always some skepticism and there's always how
does that work or what's in it for you? And (···0.7s) you'll always get that doesn't Matter which
which industry or what or what line of work that you're going to be in there's always going to be
the naysayers.
But if you're doing it for the right reasons helping people to accomplish what they want to get
whether that's the joint venture Partners, whether that's the tenant buyers or the professionals that
you're working with. It's it's something that's really fulfilling for me being able to share this and
now educate more and more people about this strategy. I'm super excited to go through this these
modules with you and talk about this strategy. It's again changed my life and change so many of
the lives (···0.9s) throughout our program and and really excited to talk about this so really dig in
and get going on this.
Yeah, and this is I just kind of look back to the time when I first learned about lease options and
it was one of those things where (···1.9s) I chose to go in with an open mind of saying, you
know, what other investors have been doing this for years or decades or you know for (···0.9s)
least options been around for hundreds of years. (···1.0s) I'm going to go ahead and be openminded
as to how to do this and learn from them and I hope that's also something that you're
(···0.5s) planning to do, whether you're a brand new investor or you're a season investor who's
now going to be adding lease options to your to your (···0.9s) to your toolbox.
And so (···0.9s) have an open mind. There's we're going to start off with some simple things or
some vocabulary and we're gonna build into and then we're gonna (···1.9s) eventually get into
contracts and all sorts of fun stuff like that that will fill in all those gaps and help you feel
confident be able to go out and use those strategies. (···0.9s) So and having said that let's look at
what we're going to be covering so alfons and I made a quick list here of just kind of the the
pieces we're going to be doing and so yeah, we're gonna do some introductions and some
business planning (···0.7s) and then we're going to build into fundamentals and Market Cycles
vocabulary and this will set the structure for the (···0.9s) for the rest of the training and then we'll
move on to purchase lease options and other kinds of lease options because there's lots of ways
to lease options.
We'll talk about the pros and console East options (···0.6s) and then we get into the numbers and
we'll start off really easy numbers that even in at the most advanced stage.
The math is very simple, but we're going to show it to you in stages. So you understand how to
do it. We'll even do an example which we call one two, three Oak Street and then get into some
other strategies as well. Yeah, absolutely. And of course, you know to to execute this strategy,
you're gonna have to find tenant buyers and you'll hear us say that a lot because they're tenants
first and then they become buyers so it's how to find those The buyers working with joint venture
Partners screening those tenant buyers so that they know what's involved and they and you know
that they're going to be good for for your programs the tenant buyers credit how to find
properties installing tenant buyers into the property and getting in them there during the rent
Zone what you need to be doing during the program and then at the end of the rent to own and
the sale obviously our favorite part when when the tenant buyers become homeowners all the
paperwork, right?
You have to be legal you have to make sure that you're doing it right. So we're gonna go through
all the different contracts agreements all the different things that you need to do.
And if you have a hunger we're gonna talk about a sandwich lease option as well too. So the
sandwich League option is a great strategy to use and then and then closing (···0.7s) how how
you get to the end of the deal and how it all works. So we're excited to cover all of this. It seems
like a lot take go at your own pace. You're gonna be able to go back rewatch things play them
over and over you can always reach out to Pips path and us to get some more information to
follow up on some stuff if it didn't sink in but yeah, this is kind of an over. You of what we're
going to be covering and yeah, we're gonna put in we're gonna you give all the information and
share our knowledge.
We just ask you to put in the effort time and in determination and I think we're going to be
alright. Yeah, and so (···0.7s) this is (···0.8s) a very intensive training we've got, you know, if
you will 22 subjects, but we're gonna be with some of these breaking them down into multiple
recordings just to have bite-sized pieces. So and so having said that let's go ahead and end this
introduction. We'll go ahead and see you in the next session.
(···14.4s)
(···8.8s) Here. All right. So it's important that you determine what your motivation is. You don't
want to just go into this and say well I want to you know do well I want to make a lot of money.
Like what is the reason why you want to be involved in real estate investing in the first place? So
(···0.6s) that's a very important to figure out why you're going to do what you're going to be
doing. And so Alfonso and I are going to be showing you different steps to do and if you always
remember your why as to what you're going to be doing then it'll start to make sense why these
steps are important and what the purpose is behind putting them all together.
(···1.0s) Yeah without a doubt. There's going to be challenges along the way obstacles that get
there and you know, you all heard pip say if you're why doesn't make you cry, then it's not big
enough. So make sure that you're taking the time to set your goals for yourself include those
timelines and accountability work with others that have big goals and you want to work with
keep them accountable have accountability partners and combine your efforts so that you can
support those that have been there before and you'll help them realize help you realize your
dreams much quicker.
So take the time to assess your personal financial situation and potential resources for investing
and make sure that you are taking that time to determine what your motivation are we can give
you all the steps all the how-to's all the information but if you don't have your goals that's going
to be a big important part that you need to do right off the top. (···1.1s) And (···0.9s) those who
fail to plan plan to fail and so (···0.5s) it's you'll see this in many different success books.
Go ahead and write down your goals. (···0.7s) Go ahead and if you can read them to yourself
every day before you start doing your business (···0.6s) and this will help you stay on track with
what you want to do. Yeah, review them often update them keep them in a place that you're
gonna see them every day. Put them in your mirror buy your night table, you know, somewhere
in your office that you're gonna see those goals every day and have that plan so you can get
closer to your goals every single day small incremental steps.
(···1.0s) And so what is a goal? Well you having a (···0.6s) specific goal something that can be
measured I'm going to do this by then (···0.5s) and something that you know is attainable
(···0.6s) something that's relevant to what you're going to be working on and also put a time to it
so that you know, did I get do this by by Friday or did I do this by December and something that
you can go back and look at your results results, you know, they matter and going ahead and see
(···0.6s) how you want to fine-tune for the next week or the next month or the next year.
(···1.2s) And we've all seen this crash flow quadrant before right. So when we're starting in the
upper left quadrant, you know, it's an employee you have a job you're trading your time for
money, right? The amount of time that you work is the amount of time that you get paid for. If
you don't go get to work you don't get paid. You don't get that money. You know, it's having that
j o b (···1.2s) we all start moving throughout the quadrants.
So if you're self-employed you own a job, right? So maybe you are, you know, whether it's in the
trades or interior designer or something like that where you own that job and that's about 95% of
that population where again you are still trading your time for money. If you don't show up if
you don't, you know, go to work, you're not gonna get paid and as we start moving over to the
right side of the cash flow of quadrant becoming a business owner or owning a system, right? So
you trust the system having those around you that are maybe better at certain parts of the
business than you that are enabling you to do the things that you enjoy the most and why we're
all here and why Taking this class is to become an investor and own investment so that you can
make money while you're sleeping, you know, make money (···0.6s) make money.
Well throughout throat the days throughout the evenings while you're doing and enjoying the
things that you like to do. So that's how we work through the cash flow quadrant. Yeah. And so I
think a lot of the students are going to be taking this class or going to be doing the on-demand
(···0.9s) might be someone who's already been doing some Investments.
And so (···0.7s) you want to look at how to maybe integrate what you've been doing and into
lease options. Maybe you've done some flips. Maybe you've done holding some rentals (···0.5s)
and you want to start to move into to lease options. And again, that's how how I did it was I got
into lease options, you know about a year to after I had been doing (···0.9s) other investings and
then so other folks are going be to more like you Alfonso where it's going to set up. Let's create a
holy option business where (···0.6s) you know, start pretty much start to finish.
It's going to be all about lease options. Either way. What you're doing is your trying to focus On
the right side of the quadrant and so (···0.7s) what alfons and I are going to be showing you how
to do is to do a business which is heavy on lease options (···0.5s) and it's all about the systems
and so going ahead and you'll see on the right side. It's you know business owners own a system.
And so (···0.6s) there's many many different ways to do a lease option business and that's what
we're going to be showing you is all the different ways you can do it and so get into the system
move to the right side.
All right. So I (···0.6s) think this comes up in just about every one of Pips past trainings the
seven rules of investing (···0.9s) number one is make money in the buy (···1.2s) that is if you
can go ahead and get an opportunity where you already have a standing Equity position (···0.9s)
number two is to add value (···0.7s) and one of the ways that people go ahead and do add value
with lease options as they're doing something where it's not straight rental.
It's not a straight flip. It's kind of this combo (···2.6s) investment strategy where you're going
ahead and giving someone an opportunity to live in the property as a tenant (···0.9s) and all so
having giving them an opportunity to buy the property and so you're adding value by offering
someone a place to live month by month, but also have giving them an opportunity to buy buy a
home. So (···0.5s) and when you're making offers and more marketing, you're not getting
anything done if you're not making offers you can analyze and look at deals and look at
opportunities and share them with Others but if you're not making those offers and trying to get
those properties under contract doing that more marketing letting people know what you're doing
that's going to be a huge part of the success of the business having exits number four.
Make sure you have multiple exit strategies in the lease option and rent to own strategy. There
are multiple exits that we're going to get into and how you can protect yourself and protect your
JV Partners throughout the throughout the system and being embarrassed that is you know,
something that we all don't like but it's all something that you need to do is being embarrassed
trying something that means you're getting outside of your comfort zone trying something
different feeling uncomfortable.
It's okay to be embarrassed. (···0.6s) Yeah, and (···0.5s) one of things the that you will be
covering is you're going to be explaining lease options to obviously people who are going to be
your clients your tenant buyers, but you're also going be to networking and working with a lot of
times maybe a real estate agent, maybe a mortgage broker someone who helps people with their
credit situation.
And so there are a lot of those folks in that for those traditional real estate Industries who
understand and respect lease options. There's also a lot of ones who have these (···1.2s) they
don't know at all and instead of saying well, we don't know what a lease option is that you know,
here's this professional (···0.9s) mortgage broker or a real estate agent who's been doing it for a
couple of decades and instead of them saying well, I don't know what a lease option is. They'll
start to say, well here's why lease option is not going to work.
We're here's why at least options not going to work in this market and so (···1.0s) There's an
opportunity for you to either just kind of cower and say well, you know, I don't want to explain
that or go, you know what you know, I've only been doing this for two days two weeks two years
whatever it is and I know you've been doing it for 20 some odd years, but here's what I know and
and go ahead and put yourself out there. (···0.8s) You might be a little embarrassed you might
have to Fumble a few times because I know Alfonso and I did when we were doing and starting
off with lease options.
(···0.8s) It was you can know everything but to actually know it here and be able to
communicate it with confidence. You know, that that's all part of being green. And so you just
got go ahead and get your sealant legs. If you will and go ahead and get (···1.4s) start talking to
people about it and maybe find some folks that you already have a connection with explaining.
It's just your family. Here's what we're going to be doing or here's what a lease option is. There.
Here's the opportunity for the person who's going to be living in the property with the right to
buy it down the road or here's the opportunity for the real estate agent.
Here's how they can make commissions on something that they weren't able to make a
commission on before or mortgage broker who can't get someone alone. All of some can give
someone alone. So (···0.6s) we're gonna help you through all those processes to go ahead and
(···1.7s) go through the part about being embarrassed. Absolutely. So and of course being legal
making sure that you're doing it the proper way having the proper contracts agreements and not
following your state and you know Province laws and Everything that you're doing is legal.
(···0.5s) It's something that we truly believe in having Integrity. This is a long-term business.
The real estate industry is large as it is is really a small business. So doing things the right way
helping people along the way is something that is truly a truly important. So having integrity and

all the transactions all the deals all the interactions that you have with people and that's what
people are going to remember you're gonna help people get into homes. You're gonna help
people make great, you know return on their investment help their clients, but having Integrity
doing it the right way making them feel good along the way is a huge huge part.
(···1.4s) All right. So why real estate? Well not making any more land until we colonize the
moon there is is only what we have here. So it's always needed people always need to have a
place to lay their head. (···0.9s) There are multiple types. We're going to be focusing on maybe a
single family detached home, but understand these same strategies can be used also with duplex
a Triplex a quad with an apartment.
Complex, it can be used with (···0.9s) you know vacation homes could be used with with small
homes. It can be used with (···1.3s) lease options themselves can be used with commercial you
can lease option a warehouse or a shopping mall or a (···1.0s) Farmland if you want. So (···0.9s)
in fact lease options themselves can also be non real estate related. You could lease option a
business or stream of income. So (···1.0s) we're going to be focusing on what most of you all are
going to be doing initially which is lease option a house, (···0.5s) but also stay open to what else
is is available there (···0.5s) and the other thing is is that with there's a term called Force
appreciation where we can also do something to a house or a property and then Force
depreciation make it more valuable.
And so if we go ahead and take a rundown house and repair it we're forcing the appreciation.
We're making it more valuable, but we can also do this with a rental house if it's in the right
market and turn it.
A rent to own and now make it more valuable because it's now open to a broader range of folks.
(···0.9s) We're opening it up to people who had did not have an opportunity to go ahead and
perhaps buy home now. They have an opportunity over time to buy a home. (···1.0s) Yeah, and
of course the cash flow right that we want to make that great cash flow return our investment
make that mailbox money or email transfer money now and have that cash flow that's creating
profit for for ourselves and our joint venture Partners using other people's money, like our JV
partners and other investors that we work with, you know is a great way to that leverage that last
point of how to leverage and and purchase more properties and do more deals.
So being able to create great cash flow using other people's money leveraging the assets the time
the resources of others as well is going to be a huge huge part of why real estate is going to be a
big part of (···0.7s) what you can do in your portfolio. All (···1.6s) right, so you (···0.7s)
probably have seen this before Market cycles and investment strategies.
If we were going ahead and just focusing on we're gonna just do flips then this would be a
critical thing to look at (···0.6s) as far as okay. We want to make sure our timing is right. We
want to we want to go ahead and buy on the (···0.7s) uphill so we can go ahead and ideally sell it
at the at the top of the market (···0.7s) again when the market starts going down. We'd like to
have an opportunity to be not holding a lot of inventory if that were took her and these are cycles
that we have seen (···0.6s) for well investors have seen for decades and so (···1.5s) an
uneducated investor is going to look at this and be afraid or feel like there's times when they
shouldn't be investing and but alfons and I are going to show you is that with lease options.
(···0.5s) There's not a part of this Market cycle that we are not going to be investing in we're
going to be doing tweaking what we do with our lease options, but we're going to be using every
piece of this of this curve (···0.7s) and it is also an opportunity here.
(···0.8s) For us to see that what's coming up next and what opportunity does that create for us?
(···0.7s) Yeah, and you can kind of look at it kind of looks like a roller coaster, right it goes up.
It goes down. There's you know, the optimism and excitement that thrill and that that top that
Euphoria where you know, what can I buy next and every deal is gonna be amazing and then
maybe some anxiety sets in as things started to come down or denial is this, you know, is this
really, (···0.9s) you know, is this really the thing I should be doing in some fear comes in and
maybe some desperation or selling or or you know, all these different things that come through
your mind and maybe there's some panic and some hopelessness that goes through so as you ride
through these emotions, it's knowing that this these are the cycles that this have happened over
decades over centuries of of real estate and you'll know where you are throughout that period
when you can only after you you go back in the moment, it's hard to tell where you are in exactly
on this on this cycle chart.
(···0.5s) But again, like Eric said throughout this you always lease option rent to own works and
Market it down market and a flat Market you'll always have opportunities with lease option.
People are always going to want to live in their home and there's always going to be people that
are not going to be able to yeah, so (···1.5s) uneducated real estate and investors are afraid of
change. (···0.8s) Educated investors are no changes occurring and we know how to tweak our
strategy or tweak our marketing or tweak the message of our marketing so that (···0.7s) it will go
ahead and (···1.7s) take the best advantage of those changes that are occurring.
All (···0.5s) right, so Market Cycles, so I (···0.7s) mean this stuff is (···1.0s) predictable
knowing we know it's going to be changing and how it might be changing but (···0.8s) it is one
of those things that we don't know exactly and like Alfonso said we don't know where we are in
the marketing one time (···1.1s) where we know where we are is where we Look Backwards. So
we look back in time ago.
Okay. Well last year, you know or the year before that here's kind of what's what occurred we
can see that now from the results. (···0.9s) And we know that (···0.8s) the (···1.8s) typically if
we go back, you know 100 plus years. We know that the cycle typically is 10 years. (···0.5s)
We've had effects with the Great Recession we had effects with the covid (···0.7s) that started to
stretch some of those things out even longer. (···0.5s) And so (···0.6s) again, it's important for
you as an investor to stay educated always try to (···0.7s) make yourself more educated as to
your Market to real estate (···0.6s) real estate processes and especially with different strategies.
So (···0.8s) as we explained in our introductions, you know, we started off with this and then we
moved into that (···0.5s) and it was through staying educated that I learned to go from just
straight, you know doing rentals to lease options. My my mentor who came into my market was
was probably the most impactful part of that education for me because he showed me what I
Missing out on one where I was losing money by not taking advantage of of these Market cycles
and what was changing and what had already occurred and so those are (···1.7s) so we
encourage you to take other trainings in addition to this one (···0.6s) those of you who maybe are
kind of budgeting your education just be aware Pips bath is always available to go ahead and add
another class or add another (···1.3s) set of classes or go back and retake a class.
And so I (···1.3s) I (···1.2s) learned about lease options from my mentor.
(···0.8s) And then I went and took the lease option class and then I took it later on. I don't know
if it was a year, but it felt like a year later. I took it a second time or viewed it and it was the
same trainer teaching the same training but I just absorbed it at such a much deeper level because
I was already doing lease option. So all some of us like, okay.
(···0.7s) Here's something he may have said or explained and it just I heard it but it kind of went
over my head or it just went in one ear and out the other and all sudden now. I was hearing the
message again and had an opportunity to to incorporate that other piece into into my business.
Yeah, and I think that's something that is it rings true is continually growing bringing on new
information, whether that's more training's education books (···0.7s) networking finding others in
your local market or outside of your local market attending those those Rhea meetup groups
(···0.6s) and having a good network of people of power team members, so you can stay informed
there is no one right opinion or one right way to invest in real estate.
So having you know, multiple layers multiple levels of information knowledge that you can
grow your knowledge base and having people that you can rely on and talk about so that you can
look at what other strategies are. Sometimes it can be that shiny penny syndrome and looking at
all the different ways that you can invest and all those different types of things but really staying
trying to stay focused on a few at first.
And then continuing to adapt over time as the market changes and you can adapt to it. So you're
not you know subject we're of course we're subject to what the market does but we're not, you
know Frozen in time that we can only do one strategy. You can't adapt you can change and look
at the different ways that you can grow your business. (···0.9s) So if we go ahead and look at the
market cycle, we'll start off on the left side. But kind of think of it as we're just coming out of
phase four and now beginning phase one. So we're going to recovery here. This is a (···0.7s)
strong seller's market.
This is an opportunity where there's decreasing vacancy. And so the sellers Market, you know, if
you talk to a traditional real estate agent, they'll say well sellers Market means it's a great time to
sell. (···0.6s) Maybe there is a lot of demand and not a of lot supply and so we have (···0.5s) a
seller can you know if they work to list it with a real estate agent. (···0.7s) The days on Market
or the time it would take to (···1.0s) get under contract and or go to a complete sale (···0.6s)
would be rallied relatively short.
And so this is where we see that sometimes it's we if we're looking for inventory (···0.8s) for our
lease option business where May having to pay market price or we may have to do a lot of
searching to find something where we can get a (···1.6s) initial Equity position on something
(···0.5s) and so we have a (···0.7s) time here during recovery where (···0.7s) again there's a lot
of demand and Supply will what can occur is now there are forces in the market that start to
encourage more building and more Remodeling and more (···0.5s) trying to expand the
inventory.
So we go into the second phase expansion. You'll see here Builders are going crazy. (···0.6s)
They say, oh it's a great time to (···0.8s) sell a property. So we need to build these houses so we
can sell them and (···1.0s) again we can see also decreasing vac. Me (···0.6s) but we can also see
that (···0.6s) perhaps there's a lot of things in play that in the months to come or in the year to
come or so that there may be an overabundance of opportunity and sure enough.
We can move here to phase two to phase three and we can see things. All right, they're starting to
slow down we can see there's increased vacancy. Maybe there's an over abundance of apartments
or over an abundance of Housing and so we can see that (···0.6s) Builders are starting to see that
well, maybe this is not a great time to build a lot of properties Because by the time we get them
ready to to be moved into (···0.6s) there's not there's going to be we'll be fighting with all the
other builders down the street or all the other apartment complexes.
So (···0.7s) This is a time where we see increasing vacancy, it goes more into a buyer's market.
So (···0.7s) again here this might be looked at as we see a (···0.8s) lot more (···1.0s) Supply than
demand. We can see that days on Market starts to get longer and longer we can again increasing
vacancies here. (···0.7s) And so this is where (···1.5s) flippers will can (···0.8s) who are just
focusing on Flipping can get hurt if they're not knowing the market cycle (···1.3s) folks who
have a lot of rentals might have to (···1.2s) give some sort of (···1.8s) incentive for someone to
move into their vacant properties because they're competing with other vacancies.
We can see that it can even move into phase four the recession. (···0.8s) Or we can have again
we can see that things are starting to have a lot more of a supply huge days on Market (···0.7s)
people aren't doing flips people aren't going ahead and doing the new construction.
And this is where we as investors are taking advantage of this opportunity because this is a great
time to find motivated sellers. We see a lot of (···1.5s) motivates Sellers and we can easily find
some things for scents on the dollar discount. (···0.9s) We can find some home runs in in this
here as far as just an acquisition strategy here. So yeah, and it's really not about you know,
timing the market it's almost impossible or very, you know, very difficult to actually time the
market.
It's about time in the market the longer that you're investing in real estate buying properties,
you'll go through these different Cycles through the recovery through the expansion through the
hyper Supply through that recession and you'll see and start recognizing certain things of when
you can and act but you can never know until it's like we said past that point. (···0.8s) What
stage you're in there? So making sure that you are making offers buying properties. Like you said
like Eric said adjusting those strategies to (···1.2s) to incentivize whether it's you know sellers
selling their property buyers that want to buy your property or rent your property and
incentivizing and have those right strategies in those moments throughout these different Cycles
is going be to key.
So don't try to time the market. It's time in the market that is really going be to beneficial for you.
(···1.8s) And so one other way just to look here at the market Cycles. (···0.8s) Is we can see it as
a (···0.9s) circle? If you will where we can again? Let's just look at the top there (···0.5s) point a
there. We can go ahead and see constructions declining we go into the the top right corner
there.
We have, you know, a great opportunity to buy low high vacancies little or no construction
activity increasing employment. We can see that again because the market slowing down
construction slows down (···1.0s) we can start to see that (···0.8s) there is a (···0.6s) lot of
opportunity for us to get inventory we go ahead and go into accumulation there and low
vacancies, (···0.5s) but then we can get to again a place where there's increasing rent.
(···0.7s) And we can see now there's demand starting to increase and we go into more to the cell
high in the bottom left corner there (···0.6s) and increasing instruction and we move up to over
building. And so this just goes over and over and over again. (···0.6s) And this is with the lease
option business where you will be able to do lease options in any Market in any time (···0.5s)
and we're going to show you why that is true as we move into these training these sessions.
And so (···0.6s) what I want you to realize is that with the lease option business, there is no bad
time to do lease options. There's just how are you going to do it? We're going to be explaining
how to do property first strategies and tenant first strategies. And a lot of that has to do here with
the the market Cycles (···0.8s) having a (···0.6s) large network of people. We always say your
network is your net worth working with others that have gone through these different Cycles
have this experience and can recognize some of these things where maybe they are foreign to
you or don't understand them quite yet or know where you're at is a huge.
I said the benefit for you to work with those. So whether those are mentors your network, like I
mentioned before the meetup groups and those groups of people that you're talking to and getting
information from is going to be huge asset. (···2.3s) And so I just think this is probably a good
time for us to take our first break here or next break. And so (···0.7s) we've covered the market
Cycles. We're going to be moving on into (···0.7s) more of the important pieces to lease options
as we get into our next session.
So we will see you on the next session. (···12.8s)
(···0.8s) Here. Alright everyone. Welcome back as we continue through the tenant buyer
screening process. We're gonna kind of walk you through some initial steps. And again, you can
add or or remove as many steps as you'd like to this process but these are just a general guideline
of when when you're starting to talk to your tenant buyers that marketing is working. The phone
is ringing the emails are lighting up how you can walk walk through those tenant buyers through
that process.
So first you want to have that initial contact with them. So, you know, they found you some way
they've saw your marketing they've gotten your email address your phone number they've
reached out that initial contact information right that they've that they've shared that you've
shared and they've gotten contact with you. So, you know having that preliminary phone
conversation, you know saying hey, you know what, let's set up a time to talk or replying back to
their email and you know, sending them an information package of (···0.5s) kind of giving them
an idea of what the steps are. What what's gonna Happened what they can expect what
expectations that they're going to need to have throughout this program.
So a lot of information and resources you'll be to able find on the Pips path website for that and
information package kind of giving a general overview of how the rent to own and the lease
option program would work from a tenant buyers perspective and I in my personal opinion, I
love the phone consultation. Now, you know with technology you can have a (···0.5s) video call
or a phone call with them, you know doing that on FaceTime or Zoom or the other video
streaming services (···1.1s) and seeing them face to face.
You know that I think is probably one of the best (···0.6s) ways to kind of really start that
relationship with with the tenant buyer getting them to see your face. You see their face having
that one-on-one conversation. Now if you are in that local market maybe meeting up for a coffee
or having them, you know meet up in person and initially talk to them. (···0.9s) You'll to want
you want to spend, you know, some time. You don't want to spend too much time as you're going
through this initial screening process, but if they've answered some initial questions that it's
looking like a promise Client you want to invest that time so that you can build that relationship
(···0.5s) having a rental application and a reference check having them fill that out.
So again, there's a lot of resources on the pipsath website that you can use for the rental
application or reference check having them complete that now you can do it on I think it's
Google Sheets as well too or online forms. I'm a little bit old school. I love the paper and pen and
you can see how much time they spend if they've just scribbled it scribbled on there or if they
took their time and filled it out and filled out all the all the all the sections and infill that out and
checking their references.
Now, they might put down their best friends and you know, obviously they're not gonna put
down bad references but previous landlords or where they've lived (···0.5s) is definitely a great
(···1.5s) reference for to check and make sure that you know, they've paid on time they've been
good contents. They've taken care of the property those types of things and then having that
credit check, right? So your mortgage professional or you know Finance person that you're
working with to actually go and pull their credit to actually see what their credit looks like. So
those are kind of five Quick Step. The kind of go through there we can expand on a bit little of
those as well too.
I was just going to (···1.0s) agree with you that I like the paper and Pen method. It's it does it's
like (···0.9s) giving them an extra piece of homework instead of just going online and they can
do it. What leading back while on the couch but they actually have to be at a table and and write
stuff down (···0.6s) just another thing for just to kind of separate the people who are Wishful
thinkers tenant buyers to actually serious homeowner mentality tenant buyers. So yeah. (···0.5s)
Yeah and one question.
I always like to ask in whether it's on that initial contact or in the phone consultation or
somewhere throughout the process, you know, most people ask do you want to own a home and
the questions? Yes, of course, I do but understanding their why we all have a why on why we
invest or why we're into you know, real estate investing but asking them why they want to own
their home. What is their motivation? It's just somebody told them to (···0.5s) or you know, is it
sharing that they want to change their lives? They want to improve their situation. They want to
get out of the rent cycle. (···0.6s) Is a key question, so I asking them why they want to own their
home.
Anyway anywhere throughout that process early on earlier. The better I think is then you're
going to get their motivation understand what what's involved what's important to them and you
know and jotting that down and reminding them. Hey, you told me this is why you want to own
your home and bringing that up when maybe something, you know doesn't go according to plane
or there are some tough conversations that you have to have. That's something that you can
reference back to as well. Yeah. It is the American dream to own your someone to own their own
home.
And so their why is there (···1.5s) we've come across people who (···0.7s) think they can't, you
know, they just think that because of something that's occurred financially something that's
occurred with our job. You know, it's hurt their credit so bad that they just think they can't and so
some folks the dream is there but it's been it's been pressed down so much that they are thinking
(···0.8s) no one will let me have this opportunity the banks won't you know the real estate
agent.
Know I got to go rent. And so part of this is kind of (···1.1s) helping them discover. Is it really
there? Do they really have that or they just like? No, I like calling the landlord if there's an issue.
I like, you know, when I want to pull up stakes and move to you know, completely different
state, you know, I can and or I have you know, there's people who just you know, it's not built in
there but most most Americans will realize that (···0.6s) When they get to a place where they
want to go ahead and (···2.4s) put deeper Roots, perhaps start a family or perhaps not but go
ahead and realize that they're spending all this money every month on rent and rent will always
go up.
All right, maybe not year over year but oh decade over decade it will always go up and so
property values will always go up and at some point they're realizing they're spending hundreds
of thousands of dollars over time in rent that just disappears and they can be putting into a
property and some people who don't want to be homeowners will say well you're doing the same
thing with the mortgage because you know, if you can't buy all cash, you're putting that in there
and you're paying interest.
Yeah, but you also paying principle and at some point you can pay that down. Yes property tax
costs will go up insurance will go up if there's an HOA homeowners association. It will go up but
it's those are trivial compared to (···0.8s) the bulk of the equity and the property. Yeah, and that
actually just leads me to another good point of actually putting a side by side comparison, you
know the pros and cons of own. If the pros and cons of rentals (···0.5s) of being a renter, right
and maybe if someone's never owned a home before they don't understand everything that's
involved.
Right? Hey, they have to change furnace filters smoke detectors general maintenance that comes
up things eventually wear out break. There's wear and tear in a house. It doesn't it's not perfect.
And if they've they've had that renter's mentality of just pick up the phone and hey, you have to
change my light bulb right? Maybe that's not the best turnip buyer to have in your program. But
instilling in them, that's saying hey you are going to be a homeowner. This is these are the things
that come up with a homeowner. Right? Like hey, I want to be a professional athlete but there's a
lot that (···0.7s) I being a professional athlete, right?
So it looks really cool at the surface, but it's like that. It's like that Meme or that that photo of like
you see the success at the tip of the iceberg. But all the things that are built up underneath that
homeownership is great. But there's a lot of work that comes along with it and making sure that
they're aware of that or at least that they've thought about that (···0.7s) is something that you
want to make sure that that you're having those conversations throughout that process. Yeah and
Just playing off that I was thinking of some of the people who may be watching. This on demand
are probably living in markets that are different than my Florida Market or Georgia Market or
your Canadian market and that they may be living in you know, (···0.9s) you know a very strong
urban area where you have maybe a shop at the bottom and you have two or three units above
and they go well, you know, I want to buy that building and I want to have my business down
here and I want to have you know me and my you know, my mom and my you know my kids
when they get big enough and so there's a lot of opportunities there that you may find in your
local market some unique wise that we don't have in our markets and it's kind of plugging into
that like oh, so this is what you're looking for and (···0.7s) just to play on that example a
property like that is only going to go up in value, you know, assuming it's in a good market and
what will happen is (···1.0s) People who maybe can buy their home now or buy a property like
that now may not be able to do it in half a generation from now and if they don't do it then when
will they do it and if they can go ahead and plant those seeds now, especially on a multi-family
like that (···1.0s) where it's two or three or four units then they can go ahead and perhaps have an
opportunity to not only give themselves a home but give their kids and eventually their grandkids
and eventually great great grandkids.
So (···1.0s) yeah.
Yeah, absolutely and you know what I shared it in the (···0.5s) in the introduction of you know,
as a huge reason of why my grandfather immigrated to Canada was to provide an opportunity.
He got into homeownership. He didn't know exactly what to do. He was worried about
borrowing money taking a mortgage out right borrowing money in Italy is different than right in
(···0.9s) North America, right?
So having that those like that guide or that person that's able to help them through that and to
show this is what's involved. It changes trajectory of not only for my mom's life but now for
myself and Through as well. So thinking about it's not just about them today and you know the
rent own program that's you know, two three or four years. But what trajectory is it going to
change for them and their family so again and just deepening their their reasoning they're they're
why of why they want to own that home and you know again, like you said, it's gonna impact
their family just beyond the rent to own but then for multiple Generations after it's in my opinion
only it more difficult, you know mortgage and lending rules are tightening prices are continue to
go up the you know money is worth less these days.
So, you know the quicker that they can start or see that or that you can convey that maybe they're
not gonna understand all the nuances as we do as educated investors. However, sharing some of
that with them is gonna bode well so that maybe one day that, you know, they're gonna get into
that home.
They're gonna own it and then they've changed their the path for their life as well too and their
families so good. Yeah. (···1.3s) Awesome. So yeah, as we kind of break down a little bit more
the initial contact starting tracking with an Excel sheet to track info and later expand to a CRM.
You know, this is something that I talked about in as much as I can. I I wish I could go back and
document every single person that I talk to and had their name their email their phone number
and some notes because you're gonna want that in contact information.
So in you know, six months a year two years from now, you're gonna have a huge list of people
that you've talked to that you can reach back out to or send, you know campaign or or you know,
a brief email or or Flyers that you can get in contact with them so that you can reach out maybe
they weren't ready today. And you said okay, you need to save up more you need to build up that
down payment or hey, you need to claim some more income or your credit scores not exactly
where we need that today, but continuing documenting that you know, I know it's gonna be
tedious and I and and I don't like doing it either but documenting that maybe they're whether it's
at the end of the day or the of end the week or you know, there's so much information that we
have access to that's recorded whether On our phone or emails that you can just drop that into an
Excel sheet keep that in a folder in a file and in as much specific information that you can put in
there.
And as you remember as soon as you can it's going to bode well for the future conversations that
you're having with these tenant buyers. They're going to be impressed that in six months or a
year later that you remembered their dog's name or you remembered that they were looking at a
certain part of the the city that they wanted to live in and again, it's gonna build that trust and
build that credibility for you when you when you're when you're working with them.
So (···0.6s) yeah the contact or collect the basic information the contact information the areas
that they're looking for where you got that lead where you got that referral from was it from a
flyer was it from your email marketing was it from (···0.7s) you know, Google ads things like
that so that you know, what's working for you, right? You want your marketing to be effective.
So, you know documenting where the leads are coming in for ask where they heard about you or
they saw you if it's a if it's somebody that referred them to you pick up the phone or send that an
email to that person right away and thank them for that lead and make them feel special or Send
them, you know small gift, you know, a Starbucks coffee or you know a nice gift so that they
continue to bring those leads because you know over time you're gonna see you're planting seeds
and the seeds grow where you water them and where you get the sunlight some are not going to
grow because they're just not to going work out and that's what happens.
But the more seeds that you can plant and the more that you can nurture and grow the better that
you're gonna have for success in the future.
Yeah, and (···0.8s) with the referrals, especially I know Alfonso for you your business is more
what we would call and what we talked about before property first or tenant buyer first. So here's
a more tenant buyer first and (···0.7s) for that you're getting a of lot leads from multiple sources.
Our business is more property first where we're getting a property through some sort of
foreclosure process and then we're going ahead and finding some you know, what's highest and
best. Is it a rental? Okay turn over to property manager if it's (···0.7s) potentially lease option
and we have a waiting list and we have to go through (···0.5s) our waiting list because you
know, we didn't expect the property be over on that side of town and that eyes and that school
zone so we have to go back.
Okay, who's looking for something on that side of town? That's in that price point. (···0.7s) It's
got a big fencing yard. Let's find out who the people who, you know are looking for that to have
kids or something and (···1.6s) But for you, it's probably more where you're getting referrals
from a specific but maybe a mortgage broker real estate agent.
You want to bring them into that deal later on. Yes, absolutely. And in the Realtors, especially
that if they're referring that tenant buyer that client they're going be to working with that tenant
buyer to go out and search and look for that home. That's what we've we've put into to our
business and we want to thank them right figuring out where their favorite coffee shop is or
favorite restaurant or you know, just small tokens have appreciation. It goes a long way right you
want to do as many deals as you can but remembering that, you know, it's not it's about the
people the properties come the deals come but it's about the people that you're working with your
interacting with.
Those are the relationships that are going to go far beyond, you know, one off deals here and
there right. So yeah continuing that documenting that (···0.6s) you know, when it's fresh in your
mind is the best time to put that in there and and I've been doing that more now the lap the past
few years of you know, looking back on my day or my week and saying okay, who do they
speak to you this week or using the so many apps and different technologies that we can use to
our If it calendar reminders, you can put for years in advance or months in advance to you know
to pick up the phone and call and ask and say hey, you know what?
You told me that if somebody was going to get married in your family or somebody that
something was going to change or you were doing something, you know, picking up the phone
and calling and say hey, how'd it go? Or you know you're going away or you know something
you're starting a new job picking up that phone and and making that connection is gonna set you
apart from anybody else. That's doing this. Yeah, and a side note on that is We're Not Gonna
really recommend a specific, you know calendar system or specific CRM because there's you
know, six months from now, there's gonna be something better coming up. Yeah and everyone

has their favorite anyway, so exactly yeah do what's comfortable for you that the easiest, you
know, your fingertips and your phone is the best thing, you know, even I send emails to myself
text to myself, (···0.5s) you know, and then documenting that having a good filing system, you
know, at first I was very disorganized it would just kind of be grabbing it wherever you could
find it, but now, you know putting that into a system where now if you can, you know, give that
to somebody and they Up, and now you're that person that's a refer to it's to bring me sounds
crazy now at the beginning but as your business grows as you get more and more leads, yeah five
phone calls this week, but doing that over time, you know, you're gonna have multiple hundreds
of people on a lead list that you're going to be able to contact and get in touch with so as much,
(···0.8s) you know relevant information that you can put into those notes and have the contact
information.
It's just going to help you in the future.
(···0.9s) Excellent. All right, let's go on to the next slide here then. (···0.7s) Yeah, (···0.8s) yeah,
absolutely. So yeah, send potential tenant buyers, you know (···0.7s) to share this spaces of
information of your program again, you want to have an overview of how it all works, right?
So (···0.5s) keeping it simple for them (···0.6s) the marketing material look professional right? I
know everybody wants to have their personality come through and you need to be a little bit
different in the marketplace but have that professional Outlook right request the phone call to
further discuss if they are good fit for your program. I can't I can't stress it enough having that
phone call that video call that that live interaction with them and just kind of seeing how they
react to certain questions especially on video right when you ask a certain question and if they're
a little bit put off or maybe they don't want to answer that question dig a little bit deeper.
This is your business, right? They're applying to your program. I know we're always looking for
tenant buyers and we want to find it and but have that abundance mentality where there are
people that are gonna come into your program that need this service. So you're the one that's
gonna decide who you get to work with. That's why you're taking these steps. Taking this
education you're going to be able to dictate how you operate your business and who you want to
work with. So putting those parameters in there having some you know, templated questions
seeing how you react and then, you know, trust your gut at the end of the day trust that gut
feeling of hey, you know, what we have all their information all the numbers but you know, the
conversation something seemed off or there was a sense of you know desperation they needed to
move out of their place tomorrow or they needed a rent own to tomorrow.
Well, hey, you know what? There's something that they're not telling you right? Everybody's
gonna put on their it's like a job interview, right? You're not gonna go in there and be like, well,
let me tell you all the crappy things about myself. They're gonna give you all the best
information and want to put their best foot forward but digging a little bit deeper asking those
questions getting you know to a point where they're comfortable sharing that information and
again you making that decision.
Yeah, it's (···1.0s) the (···0.9s) again just we'll talk a little bit more about credit credit analysis
and credit checks and things like that. But (···0.8s) with ours initially, you know, because again,
this is more of the the property first. Strategy, but what we'll do is we'll have like a waiting list
and you know, we may have several people on there but our particular property that pops up is
going to only fit maybe three or four or five of them.
And so what we'll do is beforehand we'll try to do an interview if we can we'll do it over the
phone and you know, ask some questions you are talking about. You know, where do you want
to live? Why do you want to own that type of thing? (···0.6s) How much money do you have to
move into your home (···0.5s) side note. (···0.7s) I (···1.8s) 98% of the time I will say something
like option consideration or option fee or how much you have to move in. But every once in a
while something will slip out of my mouth like a down payment or purchase deposit and that's
okay, especially if you're new to this if that comes out to your mouth more often understand that
it is not now (···0.6s) the way the reason it's okay if it comes out of your mouth initially because
there is another (···0.8s) strategy called seller financing which you potentially could do.
I think lease options the better way to go but you know, you could get more information from
them and realize that lease option is a better (···1.0s) way to get them to be a homeowner over
time than seller financing is and so that's something that you know, if it were seller finding state
would it would be a down payment but (···0.9s) So we say you know, how much money do you
have to move in?
And then we go ahead and (···1.1s) once we have a potential property, that's when we call the
top five people on our list and we'll you know have them go and we don't even do a house
showing because (···0.7s) We're not going to do five five house showing. So initially well we'll
do is first go ahead and have them drive by the property and then they need to contact us.
All right. Here's the thing. (···1.0s) Tenant buyers can be more assuming tenants can be more
passive because there's a lot of landlords. There's a lot of apartment complex. There's a lot of
rental houses that might be available there. There's very few investors who do rent to owns and
so (···0.7s) it's okay if we give that our potential tenant buyers more Hoops to jump through
because it's going to just separate those who (···0.6s) have a desire to those who have a strong,
you know (···0.9s) want or need to to be a homeowner.
So (···0.6s) then yeah, so then, you know, here's the address drive by the homes. No one's there
or the people are in the process of moving out. Please don't disturb them. And (···0.8s) when you
you know, after you go look at it, you know the next day or two go ahead and (···0.8s) give us a
call and tell us what you think and and (···0.7s) then we can move it through to another let them
see the Insight later on we'll talk about but (···0.9s) this is you know, how many people go ahead
and drop everything they're doing right in that moment to go look at the house now because
(···0.7s) You're not the only one who's offering a rent to own in town, but they think you're the
only one and it is a golden opportunity.
And so let them kind of also earn their earn your business as well. Absolutely. Yeah, putting the
ball in their Court making (···0.8s) making them like you said jump through those proverbial
hoops. And and and really yeah earn earn your business, right? So the last thing on the
information package that that I'll say before we move on is is make that sure it is consistent.
So whether that's colors messaging, (···0.6s) you know, certain logos all that kind of stuff make
sure that it is consistent because they they if they see it once they see it's twice. They see it three
times and you know, they're gonna get familiar with it. Maybe it's gonna take them a few times
before they actually pick up the phone and actually call or reach out to you but making sure that
the messaging is consistent the look and feel the fonts all that kind of stuff is consistent so that
you can build that professionalism that they know that this isn't just thrown together and and you
know send out or or something like that that it is consistent that you know, they know You are
and it's the same messaging.
It's not say here. Call me here or text me here or email me here. It's that same message that call to
action throughout the throughout the marketing. Yeah brand awareness. Yeah. (···0.7s) Yeah, so
yeah as we get into the phone consultation, you know, refer to the tenant buyer phone
information form. That's also on the Pips path website, you know and asking those questions,
you know, when do need you to move? How many people are gonna be living the home
including everyone right?
What do you what do you need in a home? Is it a garage deck? Is it in a large backyard? Is it a
finished basement and in kind of again having that real life phone conversation with them and
you know and letting them know again that you know throughout the rent to own program.
You'll be coming by the house, you know after the move in (···0.6s) again every three months
and that's something that we're going to talk about one. We're in the rent to own program. But
again setting that expectation is hey, you're you're on the road to homeownership. You're not a
homeowner yet. We're still going to be checking in making sure that you're maintaining the
property you're doing all the things to get your finances in order, you know and kind of outlining
what that program is gonna look like again we talked about they're gonna be responsible for the
repairs and maintenance.
Are they are they okay with this are they are they sure they can handle this that Something comes
up there might be an expense. You know, I know a of lot home inspectors, (···0.7s) you know
provide a list of kind of a general overview of the cost of certain things of whether it's you know,
toilets or sinks or or painting or you know roofs or things like that where they can give a general
overview of hey if something does happen, are you prepared allowing them to ask questions as
well to you sing?
Hey, what what are your apprehensions or what? What do you want to know about our program
if they're just like yes, yes. Yes. Yes that might raise a red flag as well too. You want them to ask
questions and you want them to be involved in that process and seeing what's important to them
as well (···0.6s) think of it as the kind of like, like I said a job interview. They're applying for
your rent to own program you're deciding whether or not they're gonna be the good applicant for
you. So sharing that information how it all works what the next step is again revealing that
roadmap step by step, you know, and then the phone consultation is a great time to do that and
create that relationship with the client.
Yeah. It's it's (···0.8s) again comparing tend to buyers to ten. Um tenant buyers are (···0.8s) not
as picky as tenants with really good credit tenants who have really good credit and assuming
your Market has some vacancies they can kind of shop around and find out where they want to
live tenant buyers probably have a credit issue, but they also are again.
They're thinking you're one of the only (···1.3s) investors are offering this rent to own and
sometimes they'll go. Well, it doesn't have to be perfect. It doesn't have to be (···0.8s) an exact
part of town. We don't mind driving an extra 15 20 minutes to work or (···0.6s) and there's some
things that they need, you know on here we have garage. Maybe they're, you know have a
project where they need to have a garage for (···0.8s) or maybe they need to have you know,
play (···0.8s) a good Community that's got you know other kids to that their kids can play with
their some things important there.
But (···0.5s) you know, it's it's tenant buyers are just they want to go ahead and have (···0.9s)
find (···1.2s) get To an agreement with you so they can lock it down because their fear is that it's
too good to be true. This investor might change their mind this investor might (···0.8s) realize
that you know, we had a foreclosure last year and I know we're done with it and we're complete
but we told them we told them several times.
We put it in our application and but you know, let's go ahead and say Yes before before they
realize oh my gosh, they do have a foreclosure. So it doesn't matter if you had foreclosures as
long as that is complete now, as long as you have that end Rock money and as long as (···2.0s)
You know, they can go ahead and (···0.6s) pay the monthly payments and everything else.
(···0.6s) That's okay. (···1.2s) Yeah, absolutely using that phone consultation to build that
relationship and and continue on so that they're able and willing to share that information with
them.
So, yeah, then we're going to talk a little bit about the the application what you want to have on
there. Right? So, (···0.8s) you know, whether you're working with a mortgage professional or
you know credit specialist maybe kind of borrowing some of the things that they have on their
application. There's the rental application that you can find on the Pips path website. You know,
it's we I've kind of looked at it as almost as a mortgage application. (···1.4s) And renamed it as a
rent to own application right requesting the documents that you need in Canada.
It's a t4s notice of Assessments pay stubs letters of a letters of employment or bankruptcy
documents in the US here. It's you know, the 1099s or W-2 forms again letters of employment
bankruptcy documents. You want to get that full picture. You don't want any stone unturned you
want them to know. Hey, we need to know everything if you really want to get into this program.
If you really want to own your home. We have to have a full picture right? It's the Jerry Maguire
help me help you right?
So that's the whole thing is that they need to be upfront transparent share all those documents.
And again, like I mentioned earlier how quickly are they sending those documents are they
preparing them? Are are they all you know scattered and upside down and you know, are they,
you know, the mailing them to you are they scanning and emailing how quickly are you getting
all those documents and collected (···0.5s) and you know, as a letter of employment current
right? Is it from months ago or you know, is it, you know, you want to current pay stub. So you
want to trust these clients that they're telling you the truth, but you want to ver Buy everything as
well. (···0.5s) And that's the only way that you can do it because anybody can fill an application
and say they make you know, $500,000 a year and they have X amount in a bank account saved,
but you want to verify that with you know, whether it's bank statements pay stubs letters of
employment the references that they put and how quickly they get that back that application in
how diligent they are on completing the application if there is you know, 60% of it is not
completed or filled out that's you know, I personally would say send it back.
It's not complete if you want to apply we need to full application.
Right and if it's a lot of want share to that personal information, then they're not the ones for your
program and move on from that and and that's actually a great indicator if they're not willing to
share that information. They've already just kind of screen themselves out of your program. So
anything else for the application Eric? No, I think that that's good. Okay, finally and then the and
then the credit check right? So again, you're gonna work with your your credit team your your
Finance your mortgage professional make sure that they know that you're gonna be pulling
Credit score have them pull their own credit score.
Like I said that is a huge huge piece. (···0.6s) So they're forced to look at it understand it review
with them and say okay. These are the parts of your credit score. This is why your credit score
have them explain it. Everybody's got a story why their credit card was later why their phone
company charges them too much and they went back and forth. And that's why they went to
collections and all that kind of stuff and you're gonna have to you know, play therapists a little
bit when you're talking about their credit. (···0.5s) However, you're gonna want to make sure that
you do pull their credit you have a conversation with it and then, you know, start start (···0.7s)
the conversation how you're going to develop that plan to improve their credit score.
(···1.0s) Excellent. Alright, so I think we've covered a lot of information on screening tenant
buyers. (···0.7s) We're going to go ahead and end this session here in just a minute. (···0.6s) I
just want to underline the whole thing. Is that the most important thing to screening your tenant
buyers is do they have nrock money and are they willing to part with enroc money? There's only
so many things that you can ask for on an application and do a background screening and Etc
that you can find out but there's always that piece of information that you won't know and with
with rentals.
We just will take a risk with some of that. We'll look at the credit. We look at the background.
We try to make an assessment from that but with the (···1.1s) Tenant buyers they may have no
something like their job is not rock solid. And so their income next year might go down or they
may the job may be eliminated. And in that case they may have the endoc money but they're not
willing to give the enroc money because they know if something that all of our applications
could not uncover about this rockiness of their job Etc same thing with their relationship (···0.7s)
we can look like we see a loving couple we look like, you know, they're happily married.
It looks like that that you know who they are and there might be something else that's going on
that both of them know about only one of them knows about that may mean that they're not
going to well they're not gonna be together in three years to buy home so they may have the
enrock money but are they willing to part with it? So that is the most important and and so
(···0.9s) if we were doing the property management class, we would spend oodles and oodles
and oodles and more time talking about (···0.7s) screening.
We're gonna get into credit analysis our next section. We're gonna cover that really well for
tenant buyers, but understand if this or a rental class a rental training we'd go into that because
you don't have that N Rock money that enrock money is golden. Do they have it and are they
willing to give it up? So all right. So we will see you at the next one.
(···13.8s)
(···0.8s) Here. Alright guys, welcome back as we continue to talk about a little bit more of our
tenant buyer analysis. We're to going talk about the credit analysis. So at this point, hopefully
you've reached out to you know, many of the team the power team members whether that's your
credit team or mortgage specialist that's gonna help you analyze the credit from the tenant buyers
perspective. So you've collected all that information. You've got there, you know income their
job letters are completed application (···0.5s) everything that's going along to look at their full
Financial pictures.
So you're gonna want to send that to your mortgage broker your credit specialist to review all
that and then you're gonna want to share that with the credit team and then share that with your
tenant buyer as well too so that you can review all of that information kind of line by line explain
to the tenant buyers. Hey, this is what we've learned from the credit analysis from the
information that you shared with us. It's going to be a two-year program or a three-year program
or a four year program. Depending on you know, what we need to address whether it's fixing
their credit saving up more down payment, you know claiming income properly over the term of
the program.
(···1.1s) And then again that credit specialist mortgage broker. They're gonna work with you on
the plan on how that's going to look like what that tenant buyer needs to do to obtain the
mortgage, you know in that near future in those, you know, one two, three years or more
depending on what (···0.5s) that credit analysis reveals. So the credit repair assistance is key to
the success of the lease options.
This is where this is maybe where people get that negative connotation that they think it's a
magic trick or it's just gonna overnight that oh, you can't get qualified at the bank do a rent to
own and then you'll you'll own your home. The hard work comes from the tenant buyer, you
know addressing these credit situations the financial situations and addressing that they are on
that path to repair those things and along with the assistance of your mortgage broker the credit
specialist to keep them on track so that they are, you know progressing so you're gonna want to
manage your credit specialist and your mortgage broker just Much as you're managing your
tenant buyer to make sure that those phone calls those credit checks are happening keeping them
accountable so that you know, whether it's quarterly or whether it's every few months or
depending on you know, how you want to outline your program.
Even if it's a few times a year where your tenant buyer is going be to in touch with your credit
specialist. So they are addressing those issues. It's a key component here, you know, that is the
trifecta of financing or mortgage qualification credit down payment and income. So making sure
that those are all being addressed and what the plan is throughout the program are being touched
upon throughout the program.
So, (···0.5s) you know, as you're going through this process Eric with your tenant buyers and
you know, you you're working with your credit specialist. What are some key tips or things that
that you well and and the way I do it is might be a little bit there might be another way that you
want to do it. So let me tell you first what we do. (···0.6s) So we have one more mortgage broker
we work with her name's Jenny and we've been using her for years. (···0.6s) She keeps saying
that she's gonna retire in a year, but she's been saying that for Five years but she knows our
business she knows about lease options.
She knows how to get tenant buyers loans. And so I think the first key part is work with
mortgage brokers (···0.6s) that know how to do that. You may have a friend or family member
who's a loan officer at a bank (···0.6s) and they may be great at getting mortgages today. But one
thing about a bank is any loan officer that works for a bank (···0.8s) is only getting (···0.5s)
doing loans through that bank. They have one Financial source for loans, and (···0.7s) they may
do a whole bunch of different kinds of mortgages, but it's one lender who's kind of (···1.0s)
either servicing initially or certainly originating it.
(···0.7s) And Jenny is an independent mortgage broker. So she has access to well over a hundred
different lenders. And so if there is some sort of change in the lending World (···0.6s) a number
of years ago Wells Fargo had their hand slapped for you know, doing some things opening some
accounts that they shouldn't have there's that's not (···0.8s) a (···0.6s) isolated event. There's a
bunch of other letters who've had issues with things and just there could be something that
occurs that if you're working with one loan officer next year or two years or three years down the
road all of a sudden they're not in a good position to get that type of loan like a mortgage and so
and independent mortgage broker who has access to multiple lenders is usually your best source
because then you know, if a lender buys out another lender or if the banking world does some
sort of contraction or some sort of expansion, (···0.8s) it's you have a source that can get them.
So we use one more mortgage broker and (···1.1s) Again, what we'll do is we'll go ahead and
have them (···1.3s) if they can meet with Jenny at her office.
But if she can also do it virtually as needed (···0.5s) and that's where Jenny will go ahead and
take a look at their credit situation of polar credit. So everyone's got a unique situation she'll in
essence give them some homework to do over the months to come as they've moved into the
property and as as they're starting to (···1.6s) fix errors if there's any errors on there current
report, but also Jenny will say if you know have other income coming in if you got some Debt
Pay this off before that, (···1.0s) she'll tell them don't go and open up any new accounts without
talking to me (···0.5s) and and your tenant buyers are usually going to follow that advice.
(···0.9s) To the letter (···0.6s) initially. We'll talk about what happens two or three years down
the road when they stray from that if they do but (···0.5s) so we just kind of run everything
through Jenny and then Jenny stays in touch with them, you know, maybe every three months or
so (···1.2s) and then as it gets closer to the end of their lease option period she'll start talking to
them more often because she wants to get the loan and a of lot people ask me will Jenny's doing
this three-year commitment to stay in touch with this tenant buyer to maybe get a loan.
(···0.7s) Yes on a calendar. It's it might be three years but on a on a stopwatch it might be two
hours, you know, and so and she's also getting referrals from these current tenant buyers for you
know, they work with someone in the office who (···0.6s) you know at their work who is ready
to buy a home and get a loan and they have good credit.
So she gets from referrals from that. Yeah. Absolutely. It has to be a win-win so, you know in a
very similar fashion, you know, we have an in-house team that's actually in contact with the
clients. So, you know if if they've been referred by a mortgage Joker than we always say to that
mortgage broker. You should stay in touch with this client as they're working throughout the
program then you know, you should check in with them. We're not just gonna give you free
business you still have to do that work and check in to make sure that they're doing it but to
protect our joint venture partners and to protect the Integrity of our program, we're making sure
that where they're getting that guidance and assistance no matter what that's coming from us.
So whether it is a mortgage broker like you mentioned like Jenny or someone that's you know
part of your team or someone that you can work with and like you said, it is a three-year term but
over that time period it is maybe you know a few phone calls a year where they're actually in
contact checking in pulling credit again, making sure that they're on that track that they are
savings now, we're collecting that monthly option consideration. So we know that that's
accumulating. They are only filing their taxes once a year and you know, usually a couple
months before that time frame is making sure that they are claming it at that that amount that
needs to be claimed so that they can qualify but the credit is that ongoing making sure that
they're making their bill payments on time.
They're they're keeping their their debt. This you know within a manageable or lowering any
outstanding debts or creating a plan where they're actually hey, there's a student loan or there's
car loans or there's other you know lines of credits that are extended. So they're tripping away at
those throat throughout the term and probably pulling their credit.
I would say at least once a year throughout that program to make sure that they are trending in
the right direction absolutely towards the end of the program. Now, there's a little bit more
communication a little bit more flow a lot of that documents that we've collected initially. We're
collecting again getting more current that's what the lenders and banks are going to want to see is
those current lenders are current letters to make sure that they're up to date and getting those
things qualified (···0.7s) but it is it's such a key part. It's not a set it and forget it. It's (···0.7s) it's
anything but it's making sure that they're managing that you know at the beginning like you said,
they're going to be full of energy and excited and you know following that and then again, you
just need to encourage that and keep that going out throughout the program.
Yeah, and just to clarify me when when Jenny spending, you know, two hours over a (···0.7s)
three-year period That's not That's just getting staying in touch with the person then when they're
ready to apply for loan. Then that's a whole new stopwatch there as far as collecting all that
information and and (···0.6s) making sure she can get them alone. Yeah, absolutely. And as the
you know as the facilitator of the lease option of the rent to own, it's your job your responsibility
to manage the tenant buyer to make sure they're in contact with your financial team and you
know managing your financial team to make sure that they're in contact with the client and that
they're both doing that or setting up those appointments, even though maybe the first few calls
being there in you know, attending those calls so that you know, definitely have them
documented and say hey we had a phone call.
This is what we talked about or if there are missed calls that you're on top of that tenant buyer
and saying hey you had a call scheduled with the financial team and you missed it. When are you
rescheduling it? You need to have these calls, you know, you've committed to doing this.
This is part of the program. Yeah. Yeah (···0.6s) when we started off with the first few ones,
what we did was still working with Jenny what we went ahead and did was that (···1.8s) Jenny
would say, you know, well, I don't know what interest rates will be three years from now. So
what she did is she qualified them based on a higher interest rate than today's rate. So we did for
years just added two percent. We were never even close to that for for the the whole time. But
you know, if if interest rates were five percent she would go.
Okay. Well, let's assume then three years they're going to be seven percent. And so (···1.0s)
that's not something that I came up with. That's Jenny came up with and and (···1.2s) lean on
your credit team lean on your on your mortgage brokers. I mean, they (···0.8s) Jenny to keep her
license has to do to continue education. She is following the markets that every time the stock
bell rings at Wall Street, it changes and effects mortgage terms mortgage rates (···0.7s) points on
loans.
And so I don't want to watch all that stuff. I don't want to be a master of all that and so (···0.5s)
Jenny does and that's that's her business. And so (···0.7s) she she you know, she goes to On
vacation for a week or two and she comes back and she has to spend half a day kind of get
reactly with what occurred in The Lending world because it changes daily, but (···0.9s) we rely
on her Vice (···0.9s) and to to kind of look at what will things be doing ahead and how can that
go ahead and impact (···1.4s) the tenant buyers ability to buy down the road.
Yeah, absolutely relying on the power team members having you know, those people that are
that's their job. That's what they're doing in a full-time basis. It's impossible to you know, be a
realtor or mortgage broker the rental and specialist, you know, the credit repair all those different
things. So you have to rely on your power team members definitely checking in again trust, but
verify of what they're doing making sure that they're doing it properly but again relying on them
to do that work so that their clients gonna be successful.
Yeah. So yeah, so when we talk about mortgage brokers mortgage agents, you know, there's an
individual who's licensed to trade and mortgages very important. Right. So and you know as Eric
mentioned, he uses one the workforce clients, but I'm sure you work with several that are
referring clients or that have clients meet as many as you possibly can right. So with Realtors and
mortgage brokers, you know, coffee meetings Zoom meetings, (···0.8s) you know phone calls
reaching out and letting them know that you you know have first of all you have this service
(···0.5s) but that you can actually, you know, refer them business if that's the case, right?
So especially if you are working different markets, you're gonna want someone that's local to
that area. Yeah. Yeah and (···0.8s) just to (···0.9s) completely underline the fact that (···0.6s)
whenever you are dealing with someone who has a license whether it's a real estate agent or a
mortgage broker or what have you, (···0.9s) please please honor them and their license by not
trying to cut them out or go around in any deals you do (···0.8s) there are you know, some
investors out there.
They're usually uneducated and new investors, but they think oh I found this great opportunity
and let me see if I can go around the age and or someone told me about it, but Me see if I can go
buy it directly from the owner and (···0.8s) what it does is those few bad apples can give the rest
of us investors a bad name. So, please please they do a lot to get those license to maintain those
licenses. There's fees there's hours that they have to to recertify do to recertify things.
So please (···0.8s) honor that and what will occur is (···0.6s) when someone gives you a referral
being an agent mortgage broker what have you that is something that (···1.3s) see if you can't
pay them through that DLC if you can find another deal to pay them so that they will be (···0.5s)
not only will they bring you more opportunities whether it's property sellers or or tenant buyers
or if you're doing rentals tennis for that matter or JV Partners. That's the other big one. (···0.8s)
They're going to also tell their co-workers or their peers about.
Oh, you know, I had a problem with this thing and you know, the friendly investor helped me
and this is how and they're oh I have something similar. Let me see if I can call him or her and
see if that investor can help us as well. Yeah, absolutely keeping those contacts. It's not just
about doing one deal. This is not why we've got into this business of just doing one one deal or
one investment you want to do multiple. So, you know making sure that you're managing those
relationships fostering those relationships. So that (···0.8s) that they yeah they are going to refer
business back and forth you're good.
They're gonna have clients that need help. They're gonna have maybe joint venture partners that
are looking for Investments (···0.9s) and they are they do get paid on their performance, right?
They get paid by that lender. So by cutting them out is really cutting yourself out that's you
know, they won't refer much business. If you do that, right? That's not that's not a long-term
strategy (···0.6s) and there's there's tools and you know (···0.7s) benefits that they have that you
don't have right. They're licensed. They they have a network of their own mortgage brokers. I
know with Realtors and mortgage brokers they get into rooms to with each other and they have a
you know, whether it's a different lingo or a conversations, but they view it, you know slightly
differently from an investors standpoint.
So you want to keep and maintain as many relationships as you can (···0.6s) some of the benefits
And they have access to multiple different lenders. Like like Eric was saying versus One bank or
one particular lender that only have the products that they offer a mortgage broker or mortgage
agent has a whole list of different different lenders lending sources. So whether it's private funds
joint venture Partners hard money lenders or the multiple, you know a b type lenders that they
have in their repertoire and there may be able to do some creative things because of maybe the
volume of business that you're doing with a particular lender or particular lenders, so they might
be able to get more attractive rates whether from you on the lending side for your joint venture

Partners, maybe able to buy down rates for your tenant buyer so that they can qualify and meet
those parameters or those Debt Service ratios.
So you want to keep that relationship and again, like it says here you can use more than one
(···0.5s) meet multiple mortgage brokers get their opinion on what's going on, especially, you
know in different markets where you know interest rates are going up.
They're going down every everybody's got their opinion, but getting as many as you can and
being more informed and then forming your own opinion based on the information that you're
getting I think it's going to bode. Well (···0.7s) awesome. So (···0.5s) yeah, so the credit analysis
and the credit repair ensure that the monthly payments (···0.6s) align with the budget to ensure
affordability. The last thing that you're going to want to do is put your tenant buyer your client
into a situation where they're not going to be able to afford those payments, you know month one
or month two, maybe they'll be able to get there and scrounge.
But again something them up for the long term. That is the way of doing it, you know, the
responsible way the ethical way making sure that those monthly payments align with the budget
(···0.5s) and knowing what they're affordability is knowing what down payment or credit or
sorry what down payment or deposit that they're going to need at the end of that program for that
lender right through the monthly option through the initial option consideration how that make
sure that those numbers are adding up (···1.0s) and you know upon the credit teams approval
introduce potential tenant buyers to the credit team again, you want to Foster that relationship.
Like I said, maybe on the first call that you're there making that introduction, you know passing
that off to your mortgage broker saying hey, they're the professional. They're the ones that are
going to help you. You know, if you're gonna call me for credit advice, I'm gonna call them. So,
you know, what save a phone call and call them directly so they can build that relationship and
encouraging them to contact them. If they have any questions, obviously, there's going to be
those preset, you know, minimum amount of calls or reaching out throughout the year, but if
there are questions that come up they can call or getting contact or email throughout that so, you
know some examples about you know, new credit cards or car loans or you know, maybe
emergency expenses that come up you're gonna want to make sure that they're reaching out to
your team so that they don't do something on their own accord that maybe negatively impacts the
rent to own situation and doesn't allow them to qualify because they I don't know signed a 50
year air conditioner and furnace agreement, right?
That's a true story. (···0.6s) So you want to make sure that they know that they have that access
and it's not just Googling that they can actually call human being they can email somebody and
they know their personal situation.
It's not just the best practice or general information. It's something that's actually tailored to their
own situation knowing that they're gonna have to qual. I for mortgage into or three or four years
from now so (···0.6s) and ensuring the credit team follow up during the term of the agreement
that seems pretty obvious or if you're working with a professional. But again, just the way that
tenant buyers lives and situations change soaking mortgage brokers or or credit teams that you
know, there's different opportunities or they move to different areas or or different opportunities
present themselves.
So making sure that you're following up with them on a consistent basis or you're getting it
whether it's a monthly report or a quarterly report of all the clients that that you're sending to
them and following up and getting you know setting an expectation for them is just as important
as setting an expectation for the tenant buyer because it's like hey we had a call and we just
talked about the weather and talked about the love the score and the baseball game last night.
That doesn't help right you want to make sure that again they are building that relationship that
kind. That's those conversations are good.
But making sure that they are touching upon, you know, the financial aspects that the clients
need to repair and get dressed throughout the the program. Yeah, excellent. Awesome. (···1.5s)
All right. So the ongoing and education is an attention is key to improving or rebuilding credit
and preventing past mistakes from reoccurring so, you know something that we do is we provide
materials whether it's you know newsletters that we send out on a consistent basis, you know
financing and and financial literacy books website.
There's so much information think about all the things that you guys look at. You know, when
you're looking at, you know Financial education right obviously tips path is a great resource, but
there's a lot of great stuff whether it's on YouTube or different websites that you know, talk
about the financing Basics, right so that you can put together kind of a package of different
programs and say hey when you have a chance watch this video and send that out, you know,
whether it's on a monthly or or quarterly basis or a pretty consistent basis adding those things
again are gonna build that relationship that tenant buyer build that trust and say well these people
really do care about me.
They do want my finances to be better. You know, they're like, hey, this is knowing stop sending
this again, maybe you know have that conversation say hey, this is gonna be helpful. But
pointing them in the right direction where you can guide them so that the information is not
coming directly from you and say you need to do this or you need to do this or I think you need
to do that having this as a third party, you know sending them information YouTube videos
obviously vet that stuff so that it makes sense for them and their situation. (···0.8s) However,
creating that creating that communication Just Another Touch point that you can have with
them.
So they're gonna consistent they have to say I watch that video. What did it mean like that? What
did it mean by that or they're talking to your credit team saying? Hey, I watch this. How can I
apply that or hey, I want to invest maybe one day as well. How do I build towards that right? So
those resources are are awesome to kind of share and back and forth and there's so much out
there. Yeah, there is and there's a lot of different as an investor. There's a lot of different ways
that that (···0.5s) someone can go ahead and set up their business to work with a credit team to
work with the mortgage broker work with the slew a mortgage brokers who are feeding them
feeding them deals (···1.3s) when alfons on I teach this class lives one of the questions that we
get sometimes is you know, You do you have to report each and every month that someone pays
and (···1.4s) I fall under the K ISS, you know system.
Let's keep it really simple. And so (···0.5s) what we're doing here is we're going to go ahead and
we don't say okay. They paid their rent on time for January. They paid their rent on time for
February.
We you could report those to the three credit reporting agencies. We don't and there's for us it
would be an extra step and there's also no (···0.9s) reason to do that. And yes, it would help their
credit maybe mostly move up. But if you remember if you set up a tenant buyer for success to
begin with and they put them in a property. They can afford a purchase price. They can afford
the rent. They're having their income go into one bank account. (···0.7s) Ideally, sometimes it
has to be too because how the if it's a couple how they have their finances set up but it's easily
traceable through bank accounts.
It's easy and the payments coming out of a bank account (···0.5s) when they paid you the end
rock it came from their bank account or some sort of Of theirs to your bank account so it (···0.7s)
when they go to apply for instance with with Jenny when they go to apply for a loan with Jenny
Jenny saying well, let me see the last three years of your bank accounts. And so (···0.6s) they
Jenny can see the lease option. The lease says they're paying $3,000 a month. The option says
they can buy this property for $550,000 (···0.6s) or whatever it is.
(···1.5s) She can see that but it's helpful to know that oh, they paid a $30,000 option
consideration back, you know a few years ago. And here's where it was in their account. And
then it just it was sent to our account and the same thing the January payment it was $3,000 was
sent and and not only is each month paid from there. But anything else that comes up in life is
shown there. And so one of the first people we did in Florida as a as a lease option was someone
who was making a lot of money and a lot of money was Cash.
He was working at one of the (···0.8s) one of the (···0.8s) attractions in Orlando and (···0.7s) he
was back in the day making over a hundred thousand dollars, but a good portion of that was 25%
you know that he was doing at the front of the hotel and so the (···1.4s) it was one of those things
were like, okay. Well you can show that your income is 50,000 on paper (···0.5s) or you can
make all that money go into your bank account come out.
Yes, you're gonna have to pay taxes. Welcome to the United States. Welcome to the world.
(···0.5s) But what it is that then it makes Jenny P go. Okay. Now I can show the underwriter
when it's time to go alone. I can show the underwriter that this person's not just making fifty
thousand this week and buy they're making a hundred thousand and covering all their bases
covering the rent Etc. So (···0.7s) it was just something that we had to prepare him for (···0.7s)
to show that hey this stuff is (···1.2s) it does need to be (···0.9s) Shown that there are electronic
payments or whatever (···0.6s) each month.
And so (···0.8s) the it makes Jenny stop really easy. It makes her having to explain anything to
the underwriting Department very easy (···0.6s) and no one comes to to Eric's business that says,
oh, can you show us that two years ago? They made the January payment. Do they make the
February payment do they make I don't have to do all that. It's all in the paperwork that sent that
(···0.7s) they Supply so we may have to verify (···1.1s) that the lease was the least and the
option was the option.
(···0.9s) But other than that, the (···0.5s) the mortgage broker is collecting all the stuff from from
the potential borrower your tenant buyer (···0.6s) as needed. Yeah and sharing why you know,
the tenant buyers is why it's so important that they pay on time and make their payments because
in a year too or three, we're gonna look back at your base payments and if it shows this one was
late and that's late and that's late and this one was not paid and it was made up two months later,
you know, again lenders are gonna see that banks are gonna see that and they're gonna make that
decision as well.
So, (···0.6s) you know sharing why you know, That's so important with the tenant buyers that it
is going to come up in the future. This is not something that it's just off the barrel. Sometimes
they think (···0.6s) the tenant buyers that were the bank or were the lender that we're gonna buy
the house for them or the mortgages with us. But again, we're setting them up for the bank for the
lender and giving them their perspective of hey, this is what the banks and lenders want. These
are the rules the guidelines that we're following to get you that mortgage.
These are the rules that we need to play play by and you know, the claiming of the income the
payments on time, you know, those are just a few examples and of course the credit score on you
know, why this payment needs be to made on time doesn't matter how much the you know, the
telephone company is, you know overcharged you and but again there's ways that, you know a
credit Specialist or mortgage broker can help you maybe negotiate or pay those down or or a
lesser amount. But again, it's not just gonna be completely wiped out right and and that's
something you mentioned as well too with (···1.5s) Making you know income in cash.
A lot of people don't want to pay the taxes. That's the reason they're doing it, right. And (···0.8s)
again, there's the benefit of yeah not paying the tax, but then there's the the downside of not
being able to qualify and you can't have it both ways, right you need to show enough that you're
able to qualify pay those little bit of taxes in that short term and then qualify for the financing. So
yeah, you can get into that. It's just falls under pay unto Caesar. What a Seasons right? Yes, and
everything will get better from there. So (···0.5s) the other thing I was gonna say on that is that
the (···0.9s) on day one your tenant buyers are not going to want to really (···0.9s) get new credit
and whatever but things can occur and you know two years into it it's rare but we've seen people
go and go on extravagant vacations and put it on their credit card or buy a new car and they can
afford the vacation they can afford the (···0.5s) new car but what it does is it can disturb their
debt to income ratio and it can (···0.5s) have an effect on their credit.
Or if they're now carrying little a bit more debt or even newer debt.
All right, so if they have an old car loan and they go to get another one and they refinance it and
they have enough perhaps equity in the car or whatever that they get a new car loan for the exact
same dollar amount what has occurred is the debt to income ratio hasn't changed. But the
newness of the debt has gotten younger and that has a has an effect of lowering the the credit
maybe not by much but it can so having conversations with your credit team again, when we
started off it was just Jenny.
I didn't (···0.6s) want to know or need to know all that stuff. I don't know. That's a good
question. Let's ask Jenny and so leaning on on that. Yeah. Yeah, absolutely. And it's you know,
(···0.7s) sometimes even protecting the tenant buyers from themselves. They don't realize you
know, they're just again, oh, I got the the dealership. They said I can get into it. They think that's
a positive thing. And of course that that sales person on the other side of the desk is is just, know,
you licking their chops single great they qualify.
But that's maybe the reason why they're in that position for that rental. So, you know kind of
empathizing with them a little bit that they don't know what they don't know and being part of
that, you know education being part of that training being part of that, you know solution for
them of explaining to them that the negative counter the negative effects of hey, this is good in
the short term. But if you do this is not going to help you in the long term, right? So having that
constant communication being in touch with them being that source that they can they can rely
on and that they're comfortable to pick up the phone and call and say hey I'm gonna go to the
dealership and try to get a new (···0.8s) car (···0.5s) our team.
Our people will help them to kind of strategize the best way possible knowing that they need to
qualify for a mortgage knowing that there's other expenses that coming up looking at you know,
qualifying for the financing is just one piece of their full Financial picture. So and everybody is
different you cannot look at two situations the same way (···0.7s) and again, just let them know
that you're there and building up that trust so that they can rely on you and call you and it's gonna
A lot more headaches.
It's a lot better to have it (···0.9s) pre-addressed than it is, you know after the fact so (···0.7s)
yeah, so that's that's a lot on the the accredited analysis and the credit repair will dig into a little
bit more of that, you know throughout the program and how you manage that but we'll we'll see
you on the next session. (···14.9s)
(···0.8s) Here. All (···6.7s) right and welcome back. And so we're now we've just completed a
lot of checking out your tenant buyers your credit analysis. So let's now go to the other side. Let's
look at finding suitable properties. So (···0.7s) again, there's a of lot ways to do it for the the
simplest way. And for a lot of what a of lot investors do is they will just go and say you know
what?
(···0.7s) If we're doing a tenant buyer first strategy, let's have the tenant buyers. Look at what
they're looking for. What part of town what price point (···0.6s) perhaps working with the real
estate agent looking on the multi-listing service. (···0.5s) The MLS will have information where
it's easier to search without having to drive and look at properties initially. And so (···0.7s) that's
a great way to do it. And usually when there is a lot of supply of inventory, that's the simplest
easiest way to do it. Now, sometimes the market changes and you have to really start to (···0.6s)
beat through the bushes to (···1.1s) find things and that's where you can go and look at for sale
by owners that's fsbo's so for sale by owners and there are others what other ways to find
(···1.3s) properties and so (···0.8s) some investors are looking to get a strong Equity position
from something like hey, can we buy that $300,000 hour property for 250,000 (···0.8s) and if
you we're just going to do a flip or you're going to do a hold it as a rental then yeah, that's And
more important but if it's something that you're going to do a lease option, we're putting a tenant
buyer in there and they're coming to you first and they're having the nrock ready.
Then you might just say well, let's just make it really easy.
We can you know, it's so much quicker to find properties that are actively listed for sale whether
they're for sale by owners or they're for real estate agents, so (···1.7s) Yeah any thoughts on that?
Yeah, I was gonna see you know, when Once the tenant buyer once you know, if we're doing the
tenant first strategy, right and we've determined what their budget is what they're going be to
able to qualify for we've looked at that program.
Now, they're going out and searching with that with a realtor whether they've been referred by
that realtor or we pair them up with, you know, a realtor that we've worked with and knows and
understands our program. They have a budget. So whether it's 300 or 500 or 700,000 whatever
that number is, they have a budget to work with him. They know it the realtor knows it and again
they can use all these things here listed whether it's you know, I'm all else it's the for sale they
can go and have their choice of it. Everybody has a different opinion on a house that's gonna
work.
So we're not going to say there and say hey this is gonna be the house for you (···0.6s) they get
to go and Shop, they're actually experiencing, you know that home buyer experience they're
going through and you know looking at properties looking at listings walking through properties
with that Realtor, you know, hey, this has got a garage or this has got it backyard or it's facing,
you know, a certain direction (···0.5s) that I wanted to or You know, it's close by (···0.8s) you
know, whether it's Transportation. It's close by work. It's close by Children's School family all
that kind of stuff where they get to pick that.
So when the tenant first strategy, I really like that they're part of that program. There's they're
part of that process. They're really involved in that process. They get to choose the home they get
to pick the home that they like what you know certain features whether it's you know a single
family home. Is it a bungalow? Is it a two level is it a you know is a three-story walk-up is it, you
know, all these different things that they get to pick the condo (···0.8s) they're involved in that
process and it really makes them more into the into the program.
You know, I'm losing the wordings here, but they're they're part of that process. They're more
attached emotionally to that property. Once they've determined that you know, we're gonna get
into the due diligence of how we look at that property and how we view it from an investment
standpoint, but they're choosing it because that's where they want to live and that's what's most
important to them. They're working within that budget. (···0.6s) It's clear to them what the
budget is it's clear to the realtor what the budget is and you know, we've had Realtors say oh can
we push that budget? We've told them absolutely not there's it's a budget for a reason you don't
go look at properties that are over that budget unless you think you can negotiate it down to that
number, right?
So we don't want to waste anybody's time to say here the budgets $400,000. Well, why are they
looking at five and 600,000 homes? If we can't negotiate it down to that number (···0.7s) and
you know, it's it's hard for us to you know, say oh, this is a perfect property for you. Maybe they
don't like there's not enough room in the living room. There's not an extra bedroom. There's not,
you know a play area for the kids in the basement or something like that. So being them being a
part of that process looking for that home. They can find it all these different ways whether it's
on MLS whether it's hey their neighbors dog walkers friend has a property that's up for sale and
maybe it's gonna fit their needs as long as it's within that budget and then you know, we're gonna
do our due diligence from the Investments standpoint then yeah, it's all all kind of all systems
ahead.
Yeah. (···0.7s) It's interesting because going back to the budget. They (···0.8s) if your credit
team your mortgage broker says yeah, they can afford something up to 400,000. (···1.0s) You
know, 500 would be your stretch 600 would be practically impossible unless their income goes
up significantly the next year or two.
It would be heartbreaking to yes. So let's and again, this is where a your tenant buyers are not
going to be as picky. They're so thankful that they found you they've never heard of maybe rental
or if they thought it was a fantasy now, they they found someone who actually does it (···1.1s)
and they're going to usually be a little less picking. No. No, that's fine. It doesn't have to be
exactly and if we can paint it we can we can you know, cut down the dead tree or we can do
whatever to what they're looking for is your tenant buyers are not looking for a house.
They're looking for a home. And so (···1.1s) so it's for on there their standpoint. It's got to be
something that meets those minimum expectations. So for us, (···0.7s) We're looking for a piece
of inventory. (···0.8s) So again, if the market supports it (···0.7s) working with the real estate
agent find things that are active listings. If not, maybe we need to go a little bit broader for sale
by owners, or maybe we need to go also look for something that is (···0.5s) is commissioned
free.
So we might go to a Craigslist. (···0.5s) Kijiji is something very similar to Craigslist and a lot of
markets. We might go to something that's some online (···0.6s) for sale by owners (···0.7s) old
fashioned newspaper or online (···1.1s) local websites. And so we're looking for for inventory
there and this is also where having some other component of your business might be helpful. If
it's very important for you to get some extra Equity position in your initial purchase then for the
Pips path trainings, I would recommend at least (···0.5s) hopefully you've already done the the
cash flow class.
Everyone has that available (···1.2s) so you should have it available. (···0.7s) But also the
wholesale class would be another one you can go ahead and Then start to (···0.7s) get into very
specific classes that have specific foreclosures one of my favorites at least personally. It's not for
every investor, but it can be a powerful opportunity strategy to sift through (···0.9s) opportunities
where you can get a much better sense on the dollar purchase.
(···0.7s) There is the marketing negotiation and closing the deal class that can also teach you
different strategies to help you find motivate sellers because it's all about finding motivated
sellers when you're doing that. (···1.5s) There is a mobile homes class. And so that goes into
more of you know, mobile homes, but also mobile home parks, but there's a component in that
class even where you can go ahead and (···1.0s) find a property that is a single or double wide on
a piece of land and that's important because we can't do rent to owns.
(···1.8s) This way with a mobile home. That's in a park. If it's just the just the the building itself
just the house itself. (···0.7s) So modular mobile homes (···0.7s) when they aren't attached to
land when it's not all part of the legal description then a lot of States consider that a vehicle and
there's a way to do a rent to own on a vehicle but it's different than than what Alfonso and I are
showing you so (···1.1s) but the mobile homes, maybe you have you're out in the country and
you have some one acre plots and you're putting double whites on there and you can go ahead
and make this as a rent to own lease option of the Swan acre land with this double wide already
there.
And so there's investors who in some markets Focus specifically on that and they go to the a lot
of the mobile home dealers. (···0.7s) And they find their Reef get (···0.5s) purchased their used
models or repossessed models the ones that the special orders that were canceled and then they
go and they put them on a plot of land and they know their their city or County's codes and
where it can work and where where it can't and then they'll do, you know, rent-toe have your you
know, placing the country one acre five acres whatever with a double wide and maybe an out
building a pole barn whatever and so yeah, you can really get into some other things there.
Yeah, and you know, you can start stocking some of those those investment strategies right back
to the wholesaling where whether it's yourself that you're looking for wholesale Properties or
buying properties off Market below market value or working with wholesalers in your local
market the areas that you're servicing for your tenant buyers, you know, there's many cases
where hey they might have an opportunity that somebody that just flipped that property or is
looking to sell it.
They're looking to sell it at retail, you know, essentially the rent to own you're buying it as a
retail you can partner with, you know people that are specializing Have a flip or a wholesale and
now you're the end buyer. Well your tenant buyer for for your tenant buyer so that now they've
completed their strategy.
They've rehabbed that they've rented it. And now they've now are looking to sell it retail that
might be something that your tenant buyers interested in right so that you can guide them and
show them or or at least contact a realtor and say hey take a look at this property. This is you
know something that I know that's available. It's within the budget and I know multiple people
that are kind of, you know, almost creating their own inventory for their for their rent to own
strategies and you know, when there's a lack of inventory on the market, you know, maybe
buying the house wholesale doing those rhinos and then providing an opportunity knowing that
it's going to be within that band that most of your tenant buyers are coming within that's a great
way to kind of, you know, stack multiple strategies together and you know, they doesn't have to
be you the whole time, you know doing the the Reno doing the flipping doing the whole sailing
and then the rent to own but if you can, you know, (···0.6s) create some relationships or some
good connections with people that are doing that Maybe you get a first crack at that before it
goes off Market or at least you know, presenting that as an opportunity for that tenant buyer
(···0.7s) because again, like (···0.7s) it's finding that inventory if there's if there's available
inventory and it's all listed and and there's there's multiple options.
Maybe that doesn't fit that as well.
But if there isn't, you know inventory then there is a way to kind of create that and it's kind of a
weird spot that we are currently now at the time they're recording this of that, you know, there's
seems to be more coming on but then there's still a lack of inventory that we need to build way
more houses, but there's still you know, people coming, you know into the country that are you
know looking for new homes. So it's kind of you know, I wouldn't say balance they do still think
there is you know a shortage (···0.8s) but that's a way that you can create that inventory so that
you can kind of streamline that well a couple more things to juggle for sure but a way that you
can present an opportunity to a problem that attendant buyer saying I can't find anything that I
like or within that budget maybe reaching out to that network of people that you know that are
that are rehabbing or that are wholesaling properties that you can kind of partner those two
together.
Yeah, it's there's so many ways to that an investor can do these do investing to begin with but
also specifically lease options and (···0.9s) having a (···0.5s) lot of Education a lot of trainings
under your belt helps you to start to see opportunities where other investors don't (···1.6s) we
start off in the first a second session?
I believe we were talking about, you know, lease options. We're gonna spend the most of our
time talking about purchasely options. And this is where pretty much all investors start doing
lease options. It's where most investors stay doing lease options (···0.7s) doing just a simple
purchase lease option, (···0.7s) but there is just add one other class to the to Pips path training is
the commercial properties class right now, that's not (···0.5s) specifically residential single units,
but there's lease options can be used for other things.
So just as a reminder (···2.3s) be very open minded as to how else you can either acquire
inventory. I want to acquire that apartment building through a lease option from the owners who
are retiring out of the business or I'm going to go ahead and and (···0.9s) have this (···0.9s) this
industrial (···0.8s) parcel that I can't build houses on I can't build a neighborhood.
I can't build a (···1.0s) shopping center. There's no need for anything like that. But I've got a lot
of blue collar type businesses nearby. And so maybe what we can do is we can go ahead and
subdivide this into into (···0.6s) smaller plots. (···0.7s) And then we build these kind of
Warehouse with the storefront on the front for maybe a plumber or some other subcontractors
within and then we lease option it to their business. Yeah, and especially a new plumber starting
a business saying well, I got to have some inventory.
I got to have places to store my equipment. It's got to be secure but I also have to have an office
because I'm meeting with Builders or other potential clients and and (···0.6s) well great. How
about we start you off because they can go rent something somewhere but very few investors so
high as your business grows and Mr. Mrs plumber wouldn't you like to be able to own the
building and own this and same thing? You're not throwing away rent that's going up every
single month Yeah, the more knowledge that you can acquire at least pieces from all the different
strategies or classes.
You'll see how there is some overlap or how you can make some connections with different
strategies and kind of putting them together and kind of stack them on top of each other. Yeah.
There's no one way obviously, there's no one way of doing a lease option or one way of doing a
wholesale or a rehab or commercial or the mobile homes. So you'll be able to kind of Grabbed,
you know, the information that is relevant to that strategy that you're using and have multiple
exits that it would that's all about is about having different options solving different problems,
(···0.6s) you know, it's not being so rigid and saying there's only one way to do it.
Well, if you don't do it that way then you know, what? What are you left with you have to have
multiple ways and have that open mind of thinking and by acquiring that knowledge. It's gonna
allow you to kind of dig back deep and say wait. I heard something on the second day of that
class and you know that made sense. Well, what about this and you kind of start putting it's
almost like the rain man putting those different those, you know, formulas and things together
where you can actually say. Hey, okay this might work and you know working with again
building up the network The Power Team, I can't stress it enough how important it is to have
those reliable people that you can you know, pick up the phone or send an email to and say hey
have this issue.
What's something that we can kind of partner up and do something together on yeah. Yeah, and
I'd like to just add one more to this list of classes we talked about and that is (···1.5s) what I
think is probably the most Important way if you (···0.6s) to better understand your Market your
business and opportunities in your Market is with the live Mentor program where Mentor comes
and spends three days and experience investor comes and helps you expand your business there.
And so (···0.8s) there's there's several of the mentors who specialize on lease options in their
own business where they can go also go ahead and come and work with you in your market. So
yeah absolutely gaining their knowledge that they've acquired the different mentors that again
from their own markets bringing their experience looking at it from a different lens from a lens
of experience a lens of hey, I've done this before versus this is what you're limited to so
absolutely definitely change the course of my investing career.
I know it did for you as well too Eric. And yeah it is so powerful that they're allowed they're
allowing you to kind of, (···0.6s) you know, look at their experience and share it with you and
you're going wait. This is impossible and then you know years later you're like, oh wow. Okay,
that's pretty cool. Right so I I point I I think Is probably the the (···1.0s) just looking back from
when I was first, you know, I had my eyes open to lease options and then started learning about
lease options and then started doing lease options.
(···0.8s) A lot of you might be in the same place that I was back then and that is oh my gosh.
This is so much this is so much to do and this is so big and I how will I ever climb this huge
mountain but the truth is that as you start climbing you realize this is not that big of a mountain.
It's like a hill and then when you get to the top of like, I don't even know if it's a hill and then
because you know, it's so easy to repeat. So just we want to encourage you to keep climbing and
it's not as big as it might seem if you've not done one of these and you'll get to a place where it'll
become more natural and it will actually become quicker.
So yeah. All (···0.6s) right, so we'll go on to our next slide here. So continuing on with that idea
of finding suitable property. So properties must meet your criteria. So what happens if our 10-up

buyer does not buy now if we know they buy they're gonna cash out we're gonna we know we've
already figured out what how to calculate their profit on that particular property. (···0.5s) Again,
we have to prepare for the what ifs that could occur and so will it meet your criteria? (···0.8s)
Will you be left still owning the property with the tenant buyer moving out if they decide they're
moving, you know out of state if they're taking another opportunity somewhere if they found the
love of their life somewhere and and now they've moved out either at the of end their term or
halfway through or (···0.5s) I've not seen anyone move out in the first month, but I guess it's
potentially possible but usually it's kind of later on in the time period but (···0.7s) So what are
you looking for?
Were you're looking for markets that are appreciating and appreciation again is how our
properties changing year over year again? We don't know how it's appreciating today.
We can look back and see how it's appreciated over the last year and that Trend usually
continues but slowly changes up or down according to what's happening and with Supply
demand a lot of other things in there. So we're looking for that is liquid (···0.6s) and (···1.0s)
liquid meaning it's it's easy right liquid and active price ranges property type and and the
neighborhood. So where are we looking for property that we think will hold up to its demand
again tenant buyer buys it that's fine.
But if they don't buy it, can we go ahead and put someone else in there? If someone moves out
after you know, six months the first set of tenant buyers can we easily attract someone else to do
another them have a two or three year and (···0.5s) and someone new investors go? Oh, it would
be terrible if they moved out. Like no mathematically, it's actually really financially helpful if
they moved out early because you know, if they moved out after six months, they're not in most
cases not getting their endrock back and you got a new tenant buyer who's giving you a new end
Rock and maybe rental rates have gone up in six months, but it may not have or property values
may have gone up or may not but you can reset the whole thing.
So going back to when we talking were about JVS. That's why we were saying, you know, hey
JV partner, if you're in this we think it's going to be a three-year ordeal, but you know, it could
be longer. So yeah, and absolutely you obviously again having (···0.7s) the best intentions, you
know playing for the best or sorry playing for the worst. Hope for the best and somewhere in
between.
So thinking about the property of if this doesn't go according to play and after year one or you
know year and a half or two years is this a property that you know is (···0.8s) marketable. Is it is
it (···1.0s) do others want to buy it? Is it something that you could put on the market tomorrow
and sell right? I know you know we've had Internet buyers or clients that have applied for our
program that you know want acreages or an ostrich Farm or different hobby type Farms that are
way off the Beaten Track and like, you know two hours away from it's (···0.7s) like Humanity
right that (···0.6s) again in a worst case scenario.
Yeah, that's great for that one person or that one tenant buyer. However, if it doesn't work out or
you need to sell that property how marketable or how sellable is it afterwards if it doesn't work,
right so I know having the conversations with the realtor, you know, comps are are wonderful.
All right to look at what other comps (···0.5s) are on this and if it's you know in a in a suburb in
a neighborhood that has a school has a park, you know has shopping centers close by and there's
you know, 100 other properties that are just like it then, you know, you're covered in a worst case
scenario that hey that's probably gonna sell or be easy to list and get up for sale and sold, you
know, and one of the points here is that you know, you don't need to like the home.
I remember, you know, when was I going through some properties initially when we were doing
our you know, due diligence inspections. I was like, oh man, I would never live here. This is a
weird la Or I don't like the design of this or the floor of all that it doesn't matter right? It's an
investment. It's it's the tenant buyers have to love it, right and fashionism matter of opinion at the
end of the day, right?
So maybe there's parts of this house that they absolutely love and that's what's important is that
they love it. It's gonna keep them tied to the property again the property or sorry The Client First
approach. That's why I enjoy that I like that is that they get to choose that home, you know, if
you are looking at a property first, then you want something that's kind of like, you know,
running the mill or something that's you know, has the you know, what is the most popular beige
type of colors that are neutral that aren't you know polarizing to like, you know (···0.6s) fuchsia's
and reds and all that kind of stuff. But (···1.3s) again trusting the property not that tenant buyer
that that's the investment you're making the investment in in the the client in that their financials
are gonna work out that you're gonna trust them that they're gonna do what they need to do.
But in a worst case scenario, you have an asset that it's a good property that it is marketable
you're able to sell it. It's not (···0.6s) it's not just only One totally gonna fit for them and and then
it's not if it doesn't work out then you're left with you know, a lemon or something. Yeah,
(···0.7s) it's it goes back to in an earlier section. We did the triangle we figured out what the
median was and we said okay in this, you know, 10% down 20% up.
This is or 20% down 10% up. This is kind of what we're looking for. This is the the (···1.0s)
where we're having a lot of potential inventory a lot of potential demand and those are things that
we can go ahead and fill rather quickly. So yes, if you have a tenant buyer who six months into it
they decide to move out. (···1.2s) And let's say worst case scenario. They give you zero notice,
they move out in the middle of the night which (···0.9s) you know tenants that happens tenant
buyers doesn't really happen. So (···0.9s) so you have to scramble and so remember yeah, you
may not have any rent coming in for the following month, but you're sitting on a big fat and rock
that they walked away from and you're also about to put someone else in who's going to give you
another huge possibly higher and rock and so as long as we have a piece of inventory, we can fill
rather quickly and it's not that farm, you know with an ostrich Farm out in the country which that
ten admire may have paid through the nose for that and it may have been very profitable while
they were going to buy it.
But as soon as they don't buy because it doesn't fit in that middle section of the triangle we might
it might take us eight months or more to find someone suitable there.
We might have to just turn around and sell it retail at a discount just to kind of back out of it. But
that those bread and butter homes in the center there. Those are things that you know, almost in
our sleep even in a market that's going down even a market that is depressed or whatever so
Yeah, and again right that that last line that's bolded. There is that his investors we can't overpay
for a property. We can't let emotion get involved when we're buying an investment, right?
You know when we're when we're buying personal homes or for our own selves or or you know,
that's a different story. But the emotion comes from the tenant buyer. They need to love the
home. They might say, oh I'm willing to pay over price and it's gonna be worth more but it's
they're spending your money. Not theirs today, right? And again, you're not setting them up
properly or or correctly. If you're allowing them to overpay, right and you just need to be like,
(···0.5s) you know cognizant of hey, this is these are the numbers this is what's working with the
parameter.
Everybody wants, you know, the the best of the best of the best no one wants to say. I'm okay
with a crappy property. (···0.7s) But again, it's don't let the tenant buyers emotion or even
sometimes the Realtors emotions get, you know skewing you away from your discipline
investment of hey, these are the numbers this is what's gonna work. That's what the tenant buyers
gonna be able to afford because if you start doing that, okay, maybe You'll get away with one or
two. But if you're doing that consistently you're gonna run into more problems and be stuck with
more properties (···0.7s) and not successful rent to own deals. Right?
So (···0.6s) just be just be aware of that. Make sure that you're sticking to your your
fundamentals. You're sticking to the discipline of hey, this is what the property's worth. And you
know, if you're really squeezing in the numbers and everything has to go a hundred percent
correctly for the deal to go right? You know, that's probably not going to be a good deal because
it's very rarely that 100% that it all goes, right? Yeah. Yeah. So (···1.0s) I want to expand on
something we talked about in an earlier session and (···0.7s) we made the comment that lease
options will work in any Market at any time.
So (···0.5s) somewhere you're probably taking notes on this (···1.5s) go ahead and write that
term down and I want to have you write down some other things after that. So again Lee's
options will work in any Market at any time (···0.5s) and when we say lease options will work in
any marketing at any time high price markets low price markets high rent low rent. Markets are
appreciating quickly. Marshall markets are just falling food either through the floor (···0.5s)
lease options will work in any Market at any time.
Now that does not mean that at least options will work with that property today. All right. So
what you're having to do is you're having to find the right pieces of inventory the right suitable
properties the right people to put in those and so you might have to hunt around to find the right
property and or find the right tenant buyer client to go in there but lease options will work any
marketing time and here's wine. (···1.2s) Write down four Market forces. So we're going to talk
about four Market forces four of them and how they affect each and every one of your lease
option deals.
Now, we're going to list these four Market forces. (···1.0s) And it does not mean that all four of
these things have to be positive. What we're looking for is the combined effect of those four
Market forces and is it positive and this is why lease options will work in markets that go down.
This is why me lease options will work in markets that are really really cheap as long as there's a
demand for homeownership there or really really high expensive markets again, as long as there's
the demand a suitable amount of demand for homeownership there.
So (···0.5s) Market Force number one on your list of four Market forces is appreciation (···0.5s)
appreciation is again how how values are changing over time? So if we're in a market that's
appreciating at 10% Oh, that's a plus right? Because now we can you know, maybe charge the
tenant buyer. We think it's worth 400 now and and a year from now it's going to be worth four
forty and I'm not going to do the compounding math, but 400 for 40 480 520 not compounding
and so the we go oh and sell it to them for 520.
Let's let's just be cut it down. We'll sell it home for 500 right? It's worth 400 and three years at
that rate it will so if you're in a market that has high appreciation Kudos, it doesn't always last
like that. So we kind of look and trying to guesstimate what it's going to be. But if you think the
market will is been slow and is now jumping up and looks like you know, the economic forces
are going to make it continue to be at 10% great.
(···0.9s) What happens if you're a market that's going down by 10% (···0.8s) All right. It's 400
now, but it's good. It was you know last year for 40 and next year. It's gonna be 360 or something
(···0.8s) lease options will work in those markets, but that one force is not helping you. So you're
hoping or looking for properties in that (···0.6s) market during this time that have these other
three Market forces that are overcompensating for that down market. So let's go to number two
Market Force number two is equity position.
So right down number two Equity position Equity position is saying when we first get into this
property for doing a purchase lease option when we first buy this property are we stepping into
an equity position (···0.5s) if the market is moving quickly and the home is right now worth 400,
but there's bidding wars going on and things, you know (···0.5s) last month. They were worth
390 the month before that there were 380 we might have to bid for 10. We might have to get into
a negative equity position which in a few months, you know, a month or two will be back to to
level field, but we don't know that For sure, and so we don't want to (···0.9s) as Alfonso said we
don't want to overpay for a property.
But if we see that we're having a ability to get a better Equity position. It's worth 400 now and
we can buy it for 350 or we can buy we're doing some of these other strategies maybe the
Foreclosure strategy and we're finding (···1.0s) over time. We're finding something that we can
buy for 300 that's worth 400. We can jump into an equity position then that helps us and what
you'll see with those two Market forces is they kind of fight each other right when appreciations
high and strong it's usually harder to get especially if you're just buying off them less something
with a strong Equity position, but when the Market's going down or even just the Market's flat
that's where you can kind of, you know, look for the motivated Sellers and find something that is
a (···1.3s) find something.
That's a better deal. All right. Number three Market Force cash flow.
Right really we're talking about net cash flow. And so if we're doing a purchase lease option and
it's costing (···1.0s) us $2,000 Piti a month, but we're a lease option to our tenant buyer for
$3,000 a month. Then we're sitting into a place of $1,000 a month positive cash flow, right? You
might be looking at deals where you're going on with the loans or interest rates have gone up.
We're going to have to pay, you know, $3,000 a month all things in and rent it out for $3,000. So
we look to see okay, maybe cash flow is not helping us again.
Will the other three (···0.9s) Market forces over compensate for that. (···0.8s) And then the final
the fourth Market Force is really your net net (···0.5s) your endrock your non-refundable option
consideration. And so (···1.5s) it really is a little bit more than that. It's what is our cost to get in
versus our costs the the net (···0.7s) the nrock that the tenant buyers paying us. And so those are
things we're looking at can we step into a place where we have a little bit of investment or can
we step into a place where you know, we're doing some sort of create a financing strategies you
where we're taking over someone else's loan we can get into it for 5,000 an hour collecting
25,000.
So we start have a starting place of 20,000. So those four Market forces appreciation Equity
position (···0.6s) cash flow net cash flow and your end rock or your your difference in your
money in on day one and your money out on day one. How is how are those helping you? And
so this is why again lease options will work in any Market. (···0.7s) Just know that as the market
changes we might have to change a few things.
Yeah, absolutely. No great points. And yeah, I think that's that's a lot that we've covered in this
session. So let's yeah, let's end this session and we'll see you on the next one. (···15.1s)
(···0.8s) Here. (···7.2s) Alright guys, welcome back to another session here. We're going to
continue talking about how to find suitable properties. So on this slide here, we're going to cover
a little bit about some of the things to be cautious about I wouldn't say avoid but to to caution
and to make sure that you're putting the right things in place so that if you are running into some
Properties or tenant buyers are choosing or you're looking at properties to buy, you know, some
things to be aware of or at least put some extra parameters in place so that you're protecting
yourself as well as joint venture Partners your tenant buyers and have everything kind of line up
in that way.
So Wells and septic tanks, you know, there's a lot of Maintenance that come with those Wells
and septic tanks Pools and Hot Tubs the liability that come with those the maintenance definitely
those top two, right the wells and the septic tanks the maintenance and the ongoing, you know,
cleaning out this septic tanks making sure the wells are working that they're not getting
contaminated (···0.7s) in the maintenance. That's All done that so if you are if you are working
with tenant buyers that want to buy properties that are on well water or have septic tanks (···0.6s)
that they need be to prepared for the maintenance and involved with that and typically you'll
have a little bit of a more cost that you're going to inspect those and make sure that they are in
working good working order when you're taking over the property or you're buying that property
(···1.1s) again, some people just want to shy away from those and not have to deal with those the
Pools and Hot Tubs obviously and nicer markets, you know, where I'm from in Canada, you can
use a pool for all of like 20 minutes, but (···0.7s) typically two three months we have the
summertime but but a lot more maintenance and expense come with those as well too, right?
Like there's all the chemicals and the cleaning and if something breaks, it's not cheap right on a
pool.
There's always usually those added costs and hot tubs and then and then liabilities as well too. So
I know we've done a bunch of properties that have had a pool, you know, and we've created
separate waivers or agreements that you know that it is the responsibility of the clients attendant
buyers to maintain it if there's something that does happen and (···0.5s) you know, Forbid a you
know a tragedy in a pool or something like that that you know, that is the responsibility of the
tenant buyer.
But ultimately you or your joint venture partner are the owners. So the buck does stop at you as
the owner of the property. So being aware of that putting the right paperwork and parameters in
place for those types of things (···0.8s) and Rule properties, you know, we touched on it on I
think the previous (···0.6s) or two two (···0.5s) sessions ago about rule properties and Farms
again, it's your prerogative. If you're gonna head down in that road and acquire a rule property in
a farm, you have to be really secure in that Empire or a really secure that you're going to be able
to (···0.5s) make that property liquid or be able to sell that in a worst case.
Scenario (···1.1s) Cottages executive homes are unique homes. Again, it's all about your
personal preference, right if that's going to be your you're kind of market and you know (···0.5s)
doing rent-to-owns with Cottages, um or secondary homes. I've known people have done that
and they've done really well. I've known people that have tried that and it hasn't gone so well,
right so special in the executive level homes. (···0.6s) You know that that might be an option
right?
There's you know, high-paying jobs or high paying careers that maybe they've gone through a
certain life situation where now they need to get back into the market. They make great income.
They have the down payment. Maybe it's their credit that went through because there was you
know, again a divorce a separation and unique homes right though those modern homes or
(···0.8s) you know, all those homes in Florida that have basements (···1.8s) but you know, those
unique type homes is that you know, you have to build the deal with an exit strategy as a top
priority obviously hoping for the best that the tenant buyers are gonna be successful.
They're gonna want to own that home. They're gonna do everything that they need to do so that
they are going to be able to qualify but in a worst case scenario for year two or three into the
program that they don't qualify now, you're left with that property. What are you going to do to
remarket that or resell that to regain that investment back? Yeah (···1.0s) speaking of Florida the
the Florida Market, (···1.0s) there's people who love swimming pools and there's people who
hates swimming pools for various. And so as an investor if you're in a market like that you want
to think about okay.
Am I at with this feature whether it's pools or whatever am I attracting perhaps more potential
tenant buyers for this piece of inventory or am I kind of making (···0.6s) a scaring them away?
And so some people don't want pools because the liability issue or they don't swim or they don't
want to swim and (···0.9s) other people like, oh, it could have a pool in the South I couldn't have
a house in the South unless less we had a pool there. So (···0.8s) this really is about knowing
your Market knowing what is what's in demand.
(···0.9s) And what is also (···0.8s) comes with that? So there's somebody you investors you're in
places where you might be. It's not about a pool, but you're on a lake or you're on a on a river or
what have you and so is that a plus or minus? Is that attracting and again your tenant buyer? You
might have someone who wants that feature. Like that's the whole reason they pick that home
(···0.6s) but you're preparing yourself and hopefully also if you're using a JV partner to to
finance it or do (···0.9s) down payment on it to say okay if they walk away at some point are we
okay with that and can we attract someone now who does want that?
And so yeah, it's always be aware of those things. So (···0.6s) we also let's talk about working
with the realtor. (···0.8s) And so there's a of lot ways to work with the realtor. So we obviously
want to (···0.7s) if we can (···0.5s) interview potential Realtors and see our you know, are they
familiar with lease option?
And so (···1.2s) and one of the ways to first start off with that is asking if they invest in real
estate and if so (···1.2s) what type of Investments (···0.5s) do they use if they are an investor and
what type of if they work with clients who are investors as well. (···1.3s) What do they do?
(···0.7s) Yeah, they have to understand your mindset right of yes this they're buying a residential
home. It's for the tenant buyer their use. (···0.7s) However, you're the buyer yourself your joint
venture partner. You're the buyer. So they have to understand where you're coming from why
that budget is so important that you set for that tenant buyer (···0.6s) why you need to stick to
that budget why you know certain properties are not on that list.
So, you know them having an investment background being able to run some numbers share
them, you know, you know how it's kind of all working and they're gonna be your best friends,
right? They're gonna refer different types of clients that aren't able to qualify and if they're an
investor themselves, maybe they might be a joint venture partner in the future as well too right
being able to access different properties off Market or pocket listings that they have from other
people and their brokerage or other realtors that they work with so (···0.8s) and continuing to ask
the type of an investors (···0.6s) that are the typical clients, right?
So they might have a whole list of investors that are looking for a good return on their
investment and why But you know kind of partner them up with one of your your deals and then
again that investor is going to get paid through their commissions of buying the property. But
now they're putting you in touch with another potential joint venture partner that you can do
business with.
So the Realtors are very important meet as many as you can, (···0.6s) you know have a huge
contact list there. They're easy to find they're on most of the bus stops and (···0.7s) ads and all
that kind of stuff. They want to be found. They want to be spoken to they're doing a lot of
ongoing training educating again, and they're tapped into the market all day every day on what's
going on certain areas and you know, they can be really specific on you know, certain parts of
the town city that you're working in or that you're buying but they may be able to you know, give
you some information that hey you might want to you know, not go to that part of the city or hey,
this is an up-and-coming because there's this that and the other they're gonna be building or or
the cities, (···0.8s) you know, whatever grants or or building towards or improving going.
So (···1.0s) yeah, I think yeah the realtor, you know, it plays a really integral part of the rent to
own. Option the one question that you know, number one anytime that I ever meet a realtor, you
know, obviously going through some of the market, you know understanding what they do,
they're specifics but asking the question (···0.6s) if they ever meet people who don't qualify for a
mortgage because of bad credit or not enough down payment or income or the different reasons
and what they're currently doing with these people, right?
What do they do? They can offer advice but they can't unfortunately work with those people if
they can't buy realtors get paid on a commission when they close a deal. So if they have a client
that's not able to qualify. They usually maybe bring them to their favorite mortgage lender
mortgage broker (···0.8s) and you know, see if they can qualify and if they don't both the
mortgage broker the realtor unable to work with this client, that's an opportunity for you to say.
Hey, well, I have a solution that I can provide to you. (···0.7s) Once we collect their information
their their application and you know, that's a way to save a deal for for that Realtor and do more
business. You're going to become their best friend. (···0.7s) If you're able to save, you know,
even if it's one or two deals a year. That's additional Revenue additional commissions that they're
going to be able to make and they're going to be happy because they're helping more clients and
getting them on that path to homeownership, right? So (···0.5s) in asking if they are familiar with
rent to own or do they already offer rent to own (···0.5s) and being that you know, I called the
rent to own department for their business, right so that you can be that solution.
They don't need to be the expert. You're the expert you want to be able to talk to the clients share
how it all works but giving them enough information or sharing how your program works so they
can talk confidently and refer you to their potential clients. They go through so (···0.9s) yeah,
and we also see I'm just thinking like the new investors that are watching this (···1.0s) you may
already know of a good what you think is a good real estate agent.
Maybe it's a friend of yours and you're thinking oh, well, I'll just work with Sally Sally. I've
known Sally since grade school and you know, she loves me I love her and you know, we'll get
along fine and we can work together but a lot of real estate agents out there. They're very
(···1.2s) either because of Business or if they're a new new agent, they've been trained in a
certain way and that is very focused on we're looking for a homeowner who wants to sell that's a
listing we're looking for someone who wants to buy that home. That's a buyer.
And so there's agents who do work with Sellers as a listing agent. There's buyers agent. There's a
lot of agents who work on both and their thought process is it's the standard way. We're going to
go ahead and we're gonna you know, see if they qualify see if they don't if they're not paying all
cash you see if they the buyer can get a loan we're gonna go to or what I call a retail closing
where the seller is represented by their agent the buyers represent by their agent. And if you're if
Sally's one of these agents, that's she's new and that she's been trained that way or that's all she's
done for years and years and years then when you say, hey great Sally, I know we know each
other.
Hey, I just took this training. It's a lease option these two handsome men told me about lease
options and all the stuff you can do with it and (···1.0s) and Sally goes (···0.6s) that's not gonna
work or I've never heard of that or anything. Like that, then you Sallie may be your one of your
best friends, but it may not be a good business relationship. So now if Sally's open going hey,
you know, I'm not done one of those or been involved in one of those, you know, tell me more.
Let's see how we can work together. Let's see how we can make this thing happen and I do have
some people who (···0.9s) wanted to buy but they didn't qualify or what have you and then you
can start to work with it, but (···0.8s) it would be (···0.7s) it goes to the saying, you know, we
can take a horse to water boot can't make the horse drink and that's what we're talking about here.
And so it might behoove you to go ahead and instead find some other real estate agent who you
have no personal relationship with but is either is an investor or has worked with investors and
especially if they worked with investors who've done terms deals (···0.6s) like lease options.
Yeah, absolutely. And if you're you know, if you're growing your business and you're putting the
effort and you're going out there and speaking with enough Realtors, it's just a matter of time that
you're gonna run into a realtor. That's gonna say. Hey, we don't do that in this market or That's
illegal right in this market or no that doesn't happen here or we can't do that. And that's fine. And
that's okay. That's just their lack of information or lack of knowledge about that and you can look
at it one of two ways of just you know, you can kind of get defensive and and say no of course
not illegal and I took this course and and it's able to do this or you can say well actually, you
know, what we this this strategy Works in any Market at any time (···0.7s) and actually educate
them a little bit now, you're marketing material should already have some of those key parts that
explain how the program works or the benefits to the Realtors.
But if they are really close-minded. Hey, maybe that's like hey, it was great to meet you, you
know best of luck (···0.6s) have a great life type of thing. But if they are a little bit open to share,
you know, why they think it's illegal or maybe they've had a negative (···0.8s) experience or
someone that they know how to make negative experience and they are going to be a little bit
more close to it and say well here let's talk through it.
Why do you think that's illegal? You know, (···1.5s) just recently we I With a realtor and I got
that exact reaction and it was all about asking questions. Why why do you think it's illegal or
hot? Air? Eric had pointed out in the previous session. Can you tell me which law that it's
actually breaking right and actually have them answer those questions and it's gonna be more
about their feelings than facts right that they heard it from a broker who they trained with or
somebody that they know that old rent to own.
It went sour something bad happened and you're gonna hear that there's even negative
experiences of the biggest companies in the world, right? Like hey, you know, there's a big
Shipping Company. Sometimes they don't ship on time or ship the wrong thing, right? (···0.7s)
But again, you're gonna get those things and it's gonna be okay and that's just gonna give build
those calluses and build that strength in you of how do you handle that? How you do deal with
those objections? How do you handle that?
Hey, it's illegal or we don't do that in our Market. Are you gonna come from a point of getting
defensive and saying no you're wrong and you're wrong and you know kind of really walk away
or you're gonna say hey, do you want to learn how you can do it the proper way or how our
program works and give that you know take that opportunity to educate them a little bit and At
that point then it's up to them on how they're going to move forward or not. But knowing that it's
not illegal the way that we're teaching this and we're going through this it is ethical it is is the
proper way. Obviously we're going to show you all the contracts agreements that are going to
you know, solidify all that for you, but you at the end of the day you are helping people and if
there are closed-minded people you can't help them.
They're gonna just go on their merry way and do their thing. Yeah, and one thing that we're
gonna Alfonso are gonna do is encourage you guys to stay in touch with us. (···0.7s) Send us,
you know, (···0.5s) what you've been working on we'll be available for questions (···0.8s) and
we want to hear how your businesses is growing and and we have seen in the past investors who
started off with one real estate agent one realtor who was a little bit, you know, not sure if this
gonna work and the investor simply said, who do you have that wanted to buy but couldn't buy
because of accredited issue.
(···0.8s) And starting with that and the the real estate agent is licensed so and they won't just go
to you the investor and say oh well here call Mr. Mrs. Smith and they're the ones who who
couldn't qualify. But what they can do is they can go well, let me get your information investor
and let's and the real estate agent will call Mrs. Smith.
Hey, I know we can get you into that property last month or last year. (···0.9s) We found
someone we've never worked with them. It's an investment group. They do rent to owns they do
lease options. And so would you be open to maybe exploring a little bit together and then when
Mr. And Mrs Smith give their okay, you can make that connection and then you know, (···0.8s)
some investors have started just with one real estate agent who wasn't quite sure but they took
them to the process and went ahead and helped them go ahead and show that they had the ability
to go ahead and and do something like do a lease option.
Yeah. Yeah, and definitely when you're having these conversations, obviously you're taking this
class, you know, you've you've made that commitment. You're excited, but you don't need to go
in there hot and promising the world right off the bat that every single client that can't qualify.
We're going to help them my Approach or my strategy or my advice to you would be say let's
start with one in the last month three months six months. Have you had any clients that haven't
been able to qualify for financing? Let's start with one. Let's put them through our screening
process.
See if they'd be a good fit. And as you go through that one process with that one realtor, you're
gonna build that trust and gain that trust and they're be gonna sending several and they're gonna
be sending over so if you can do that with multiple Realtors saying, hey, let's just try with one
client and you talk to 10 or 20 or 30. That's 30 possible leads. Just one each. That's all you need

to start with right and you can prove yourself to them. They're gonna build that trust you're
gonna we're gonna get a good working relationship that you're not over promising and under the
living you're actually want to do the opposite. You want to make sure that you're saying hey,
maybe we can help we're gonna look at this particular client.
We're gonna see why they weren't able to qualify. Let's collect their documents. Let's get it off to
our team. See what they review and you know, come back. Can hear this is a budget. Is this
something that is going to work their budget within what their expectations are can we put those
two together and then they'll be happy that start with one just start small. Yeah. This is business
that that real estate agent wasn't able to capture wasn't able to turn into into income. And so there
was no commission made there. And so that agent did something to to establish a relationship
with that potential buyer.
Maybe took the time to see if they could get qualified for a loan they couldn't and so they just
probably just was trained to say well we can't help you. Here's my contact information stay in
touch. We'll try again maybe in a year or two in the meantime rent. And so you're showing that
agent how to convert that (···0.7s) that lead that probably was not going to ever be anything at
the current track and turn it in into a another profit Center. And this is where One agent can start
they'll start telling other people in the office.
Hey, you've got buyers who couldn't quality they found a home. There was a seller ready to sell
and they couldn't lock it down. Absolutely. And again that question that we asked on that four.
There what are they currently doing with these people? (···0.6s) Ask them? What are they doing?
They're probably putting them into a contact list. I always say sending them a brownie recipe
you're telling them to clean their eavesdrops or sending them in new, you know monthly or
quarterly newsletter staying contact with them. But if you can close that Gap and bridge that that
they weren't able to buy and now there's an option that they can (···0.8s) You're gonna be their
best friend, you're gonna be able to help them.
So yeah, awesome. So as we continue to work with Realtors, you know, we'll be they'll be gonna
be showing the properties to your tenant buyer according to the criteria in the tenant buyers
approved price range. Like I said setting those expectations with the tenant buyer. Hey, this is the
budget that you're looking for. You've already had those conversations with the tenant buyer the
type of property that they've looked that they're that they're interested in whether it's you know,
single-family home if it's a town home. Is it is it a semi-detach is it a condo? Right?
So you already have an idea of the type of property, you know, if there's a family of a five they're
probably not going to be no one bedroom condo. So you're gonna have those conversations
already with the tenant buyer sharing that looping in the realtor and let the realtor do their job.
They've been licensed they've been trained to go out there and say, okay we have a budget. This
is what we're gonna look for and you know have the tenant buyers select two or three homes that
they like and make offers right (···1.3s) strongly suggest that we select the home that has the best
value. So again you in unison with the realtor can send them a whole bunch of listings.
Here's you know, So the East part of the city with you know within this price range and you
know that has these amenities right and then they can take a look at that and they can send them
back and say okay. Yes. These are the properties that I'm interested in having them go and view
them, you know, they're gonna want to walk through these properties and take a look at it and
see hey, you know what it really looked good on those pictures that photographer did a great job
but I'm here in person and yeah, it looks like it was touched up a little bit or now. I've seen a lot
that are digitally staged right so that it's like it looks amazing and it's like wait is this the same
house on the pictures?
Right? So, you know working with the realtor having a good line of communication (···0.6s)
keeping in contact with that tenant buyer throughout that process saying, okay. Great. What are
you scheduled to go and look, you know, if they're motivated they're gonna be able to call that
Realtor and say I want to go and look tomorrow next week or in three days. I want to go look at
some properties, but maybe there's a law that maybe you know in the first week or two that they
go and look and (···0.7s) maybe offers were declined or they got into competition situations. So
making sure that you're keeping them motivated throughout that program and say don't worry
you're gonna In something, you know, I know those didn't turn out or the offers got declined
because we couldn't go above the budget that we've set out and again working with that Realtor
kind of getting from them saying okay.
What's your strategy? You know you we have a budget here of $400,000. Our tenant buyers are
looking for this one's next the time you're gonna be in contact with them. What's your strategy of
showing them properties? (···0.6s) You know, what areas are up and coming again relying on
their their expertise but keeping them motivated so that they know (···1.2s) you're working with
them and you to want make a successful deal as well too.
Yeah. I was thinking of the when you saying the photos and digitally stage and so we saw one
that was (···1.1s) looked really good online and it was I don't remember exactly as well ago, but
maybe 40 year old home had beautiful hardwood floors and so sure enough we walk in and we
look in and say yeah, it's gorgeous floors. It was an empty property at the time but you know
walls look nice. It looks nice and outside and as we started walking into that main room it felt
like we were walking down the hill and so we But there was a little ball outside of kids play
while we put it on the floor and just it quickly rolled to the event.
It's like okay the photo looks really good. But with the real experience is is something different
there. So yeah, actually you're wearing sure you're wearing both shoes. Right? Right. That's
right. (···1.0s) So (···1.5s) So yeah, again, we're finding suitable properties here and so (···0.6s)
Home Inspection. Yes, you need one. And so a lot of investors as they get real experience into
they'll go ahead and kind of do their own inspections.
We recommend all new investors hire a licensed property inspector and go ahead and (···2.3s)
pay for that (···0.6s) get a report. This is after if you're we probably need to go back and just
recap on what we're talking about earlier and earlier session about property first strategies intend
to buy a first strategy. So tenant by first strategies is where you go ahead and you have a tenant
buyer coming to you first and now we're going to look go look for inventory. Whereas a property
first is where you know, we're going and buying a property so we buy foreclosure and we clean it
up and then we're gonna go ahead and lease option.
So (···0.8s) what we're going doing here is that if we're going to do a (···1.4s) tenant buyer first
strategy, then we might go ahead and pay the (···1.6s) property praise or not praise or the
inspect. Here licensed property inspector once we get some sort of commitment on paper maybe
even a refundable down payment for for the enroc from the tenant buyer. So therefore you go.
Okay. Yeah, I'm spending a few hundred dollars getting this inspection, but I know that I have a
serious buyer not someone goes. Yeah, I'm gonna sign this paperwork. Yes, I'm gonna give you a
check one when we you know, so yeah, just just to contrast that a little bit in the client first
approach. (···0.7s) Once we've approved our client. We've collected their end Rock. We actually
have the tenant buyers pay for that Home Inspection as if they were going out and buying the
home if I'm going out and buying a home. I'm gonna pay for a home inspector because I want to
make sure you know, the foundation Windows Plumbing electrical is all in good shape roof, all
that kind of stuff.
So that's another level of commitment that we get from our tenant buyer that they're gonna pay a
license home inspector. The payment goes directly to the license home inspector, you know, we
give them a list of two or three that we know in the area or they can choose one that's obviously
accredited and is a proper license home inspector. But again, it gives them that that (···0.6s)
Comfort or gives them that, you know part of that process that they they're walking through with
that home inspector asking about this seeing where shut offs are seeing where you know, maybe
there's grading or there's you know, a certain electrical issues so that they can start maybe
budgeting or start thinking about hey, I can handle this or ain't know what that's a lot that seems
like a lot of things that I don't want to take on.
You know, this is that older the furnaces that old those types of things (···0.6s) one thing I will
say about the home inspection that that I you know, that's just good practice is when the home
inspector is walking through the property and depending on the home inspector some have
everybody tour with him or he does his thing or her thing and then you know, the he gives a
debrief of the inspection is the reaction of the tenant buyer.
So if you're attending the home inspection your tenant buyers there realtor will be there and then
obviously the home Specter when they're talking about whatever she is or there's the roof or you
know, there's the the foundation or the windows or whatever that is is seeing that reaction to the
of the tenant buyer if they're like, oh my God. This is crazy. Oh my God, I'm gonna have to
change this. Oh my goodness, and there's like this sense of panic from them right again. Maybe
that's a time for them to say. Well, okay. Hold on a second here is homeownership really for you
because maybe it's in good condition now, but something will go wrong.
Something will need repair. Something will need maintenance if they're very confident. It's all in
the home inspector. Oh, yeah. I have a friend that can do that or I know somebody or you know,
what? Yeah, I'm gonna change this or I'm gonna paint that wall or I'm gonna you know, do this
basement up or this bathroom's a little bit old. I'm gonna update it, you know, you're gonna get to
see, you know, their reaction their natural reaction to it, right and observing how they react to
that debrief or that that overview of that inspection is gonna give a good indication of you know,
something does happen, you know year two or three into that rent to own program.
Are they willing to take it on or are they ready to or to be like this is not my property. It's your
problem kind of thing. You know what I really like about your process of going ahead and and
(···0.9s) having the tenant buyer pay for Their own (···0.6s) inspection is that if the inspector
finds something or actually if the Specter misses something and there's something that was
maybe should have been found maybe shouldn't have been found but miss is something it's not
like (···1.2s) the you when it had an inspected in the chair that inspection and it was it was they
paid for it.
They have they chose the inspector that inspector may have missed something and those those
things do occur. So (···0.5s) what we usually do is if we do a property inspection, we won't share
it with the tenant buyer because that's something we pay for (···0.6s) based on what we're doing
in our due diligence about to buy something that's a foreclosure again with the property first
strategy. But then with a tenant buyer, we encourage them that (···0.7s) think of it as their new
purchase, even though they're moving in to it as a run to own at least option, but for them, we
encourage them to go ahead and pay for a property inspector then no there's quite a few out
there.
And if you want to give a list give a list a list of at least three, so you're not going here's the
person you need to use and then if that person This is something they don't they can't come back
to you go. Oh, here's who you told me to use. No, we didn't tell you. Here's we gave you a list or
told you go find your find your own there. So absolutely that that relationship is being forged in
those conversations and those interactions where again you want that tenant buyer to be aware of
all those situations.
It's a little bit different with the property first because you might be going through a whole list of
different things that you're remediating and you're you're fixing and you're dressing but at that
point when they're about to move in it's a great idea for them to go through it and actually put
their own eyes on it within a home inspector. And again, like, you know, we say here A whole
home inspectors are not created equal. They're inspecting at that time frame that the hour two or
three that they're there. They cannot look back into the past and say, oh this this and this they
cannot look into the future and say, you know what, there's furnaces and air conditioners that are
you know, two and three years old that go could put and then there's you know furnaces that are
you know, 30 40 years old that are still running and going is amazing, but it's just that sense of
comfort that sense of relief that hey they've looked at it and then they can decide This is
something that I'm willing to take on or this is something hey, maybe this property is not for
me.
We need to look for something. That's a little bit more TurnKey and I just need to decorate it and
I don't need to adjust it. Right, right. Yeah.
(···0.6s) All right. So let's look at one more slide and we will (···0.8s) take a break here. And so
yes home inspection have the tenant buyer be present. So all the things you already talked about.
(···0.5s) So our Crete's an owner mentality gives them a state of where yes, this is our property.
We were they are from day one. We even win the property inspector. It came out so (···1.0s) that
in addition to the nrock they're paying and the paperwork they're filling out they are getting some
skin in the game. Yeah and don't underestimate the home inspector as a valuable member of your
power team or multiple and multiple areas.
(···0.6s) If they're going to be you know, the tenant buyers paying that home inspector directly
more often than not their contact information. Their business card is going to be attached to that
home inspection. They're gonna want referrals from that tenant buyer, right? So having a good
home inspector, you know, Few of them, you know part of your power team that you can refer to
your tenant buyers as a source that maybe a year or two into the rental program. They can say
hey, you know what? I remember the home inspector said this that and the other and I'm gonna
call him, you know, ask him for maybe a referral maybe he knows a contractor or somebody that
can you know address that issue or fix that problem.
So yeah, the home inspectors is a great part of The Power Team (···0.6s) making sure that they're
giving that you know, third party advice to that that tenant buyer and that they're going be to
aware of any issues or problems that are currently in that time frame. So (···0.6s) yeah go out
there find the properties be president the home inspection and yeah a lot of good information on
this session and we'll see on the next one. (···15.0s)
(···0.6s) Here. (···7.2s) Alright, welcome back everyone. So, you know, we've gone through a
few different modules here now talking about finding suitable properties. Now the good thing is
your tenant buyer has found that property that they love and they want to move into do the rental.
It's met all the criteria that you've laid out in terms of the budget in terms of the type of property
the areas that you want (···0.6s) to work in.
So now what do we do make the offer right? So of course that's the way only that we can get into
real estate is making offers right? You hear pit talk about it all the time the team making offers
that's what it's all about. So before he's actually so start going out and making the offers what we
recommend is collecting part or all of the option consideration before making an offer and
removing conditions definitely before removing conditions and contractually obligating yourself
to buy the property You're Gonna Want to collect all of that option consideration. You don't want
something to happen. Are now you've removed those conditions and the Tenant buyer says yeah,
you know what I changed my mind.
I don't want to buy that property anymore. I don't want to move in you want to make sure that
they're committed they've give you that option consideration. They've done all their due
diligence. They're sure that they want to move forward (···0.6s) and make sure that there's a
financial acknowledgment form is signed. So you'll be able to find that on piss path as well
making sure that that Financial acknowledgment that they've they've given you that (···0.6s)
option consideration money, you know that's being applied to their future deposit or down
payment in the future and make sure you're Consulting your lawyer accountant to decide the
structure prior to making any offers whether it's in your name or using your corporations, you're
doing Venture Partners name or your joint venture Partners Corporation or however you're doing
that you want to make sure you have all that kind of taking care of ahead of time and that you
know that structure that you're going to do.
So, that's the fun part. (···0.5s) You know, you're making that offer the clients (···1.3s) excited.
They've chosen that home. They can see themselves in that two three four year rent to own and
beyond their These going to grow there (···0.7s) and you know, it's going to be their home
everything's checked off on your boxes in terms of (···0.6s) you know, the type of property and
the areas that that you're working in and you know that it just met, you know, we're talked about
home inspection.
We've met all those types of the criteria and making that offer that's where you're gonna rely on
your real estate professional the realtor to negotiate back and forth with the sellers getting the
best deal that you possibly can, you know, the terms, you know, closing dates, you know, how
long you have for conditions? So make that offer.
Hopefully you get it accepted and (···0.5s) hopefully they say no to the first offer, right? That's
what you always want to hear. You want to hear no to that first offer so that you can negotiate
back and forth, you know get get make the best offer that you can in terms of price terms
conditions. (···0.5s) And then and then that's the fun part, right? Yeah, (···0.5s) it's (···1.0s)
again when we look at doing a (···0.8s) tenant buyer first situation. What we've got going on is
okay. You're going to be buying a property for that. Buyer, and so you're getting an offer to go
ahead and buy it.
But we also want to commitment from the tenant buyer. So here on this slide, it talks about a
financial acknowledgment form. We're going to look at that and just just a few minutes. Let's do
one more slide before we do that (···0.6s) and then but we want to make sure that the tenant
buyers just going. Yeah, I'll do it. And then we go through all the rigmarole of going ahead and
getting ready and then trying to start the purchase process and then they go maybe we are not
gonna do that one. So that's where collecting a some are all of that option consideration (···0.6s)
during that time period while you are still in the process of trying to secure the property.
Maybe you can go ahead and make it refundable if the seller says no or the seller changes to
mind or the seller finds another buyer, but (···0.7s) we want to be able to lock in the tenant
buyer. Once we are just about to lock ourselves into having the commit to the purchase of the
property. Yeah, and at this point in the process, you know, there's there's several conversations
that you've had with your tenant buyer, you know explaining the program. Making sure that they
understand what their expectations are what their responsibilities are, you know, the repairs the
maintenance the the property, you know how much that payment is going be to each month
based on, you know their budget and hopefully you're getting that property for under their budget
or close to it, but they understand you know, how much their payment is how much of that
payment is gonna go towards their future down payment what that future purchase price is the
length of the term you want to make sure you clear all those kind of things and have everything
address or answered things may come up along the way from that point.
But before you're going out and making that offer you want to make sure that tenant buyer is
comfortable.
They're providing you that option that initial option consideration. They've given their
commitment right? What more of a commitment of than putting their money where their mouth
is right of you know, they've maybe shown where the bank account or where that money is, but
now this is their they're sending you the check or that transfer to to actually say, okay, we're
ready we're committed we're ready to go and that's kind of the Domino that now starts that
process of making that offer feeling confident that these tenant buyers are gonna be great for
your program. Yeah, and it's a moment in time when the tenant buyer. Sucks in and says, okay
honey.
We are going to do this. Yes, we're gonna do this. Okay, and then that's also our signal that Yep.
They're going to do it. All right, you know barring there's some sort of issue with the closing or
whatever. Yes. And actually I have a great story too. Okay to share really quickly (···0.9s) when
we were purchasing it was know, you very early on, (···0.6s) you know, one of the first you
know, 10 or 20 properties that we were doing and we were there at a home inspection. We kind
of gave the list of things of hey if everything goes well, we're ready to go ahead and go firm, you
know, we had conditions for a few more days afterwards but we you know, (···0.7s) let our
tenant buyer know hey, bring that option (···0.5s) consideration money be ready that at this point
if everything is okay with the inspection, we don't see anything that makes us want to walk
away.
We're ready to go and I remember we were sitting there in the kitchen of their future home. And
you know, he was shaking he was shaking handing over that check and he's like, I'm gonna do
this this is gonna be great. And for me, I was like, we got your back man. We're gonna help you.
We're gonna make sure that you we are committed just as much as you are and even more right
We're we want to make sure that we're matching that effort and sure enough.
They were very successful tenant buyers. They were great clients throughout the program. They
did, you know plenty of Renovations and they got, you know, the hundred percent of that option
deposit that initial option deposit at the end of the program. I just remember how nervous right
and it was a check for you know, 25 or 30,000 something like that. And you know, that's a lot of
money for for them for that tenant buyer that they're putting that on the line. They're they're
making that commitment. They're putting that trust in you and us right and and you know, you
have to honor that that's a big moment in their lives where in their mind like you said, they're
purchasing that home.
They're gonna be in there that at that point they've started that path on to get there and you know,
that's okay if they're just nonchalantly doing that then I'd be kind of worried or if they're not
paying attention during an inspection or like yeah, that's fine or don't worry, but just how
nervous he was of literally he was shaking and going this is gonna work out right? This is where
he's we're gonna match your effort and double that effort. So it was just a great moment to kind
of, you know, see that vulnerability. In that in that tenant buyers, you know making that
commitment and being there so it yeah it bode well for for the program it's funny because I kind
of just sometimes joke that (···1.1s) not only is he giving a commitment to yes from gonna buy
it?
It's a commitment to he and his spouse and his family and and it's also a commitment he's
making that okay, I'm gonna have to make my payments on time and I'm gonna want to buy this
property and so he's also making commitment to himself to do a good job to maintain his
income. So maybe be a better employee or what have you he's also making a commitment to
(···1.0s) staying, you know in his relationship in the proper manner so that he's he's you know
supporting his spouse supporting his family being honorable to them.
And also he's choosing that okay, I'm not be gonna a property owner and so I'm gonna have
people around me in the community starting my next door neighbor on to the people down the
street. So he's making a commitment to be a better. (···0.7s) Person, you know or stay a good
person and so my joke is there we're kind. We're kind of making him be a here in the states.
I say or making them a better American because he's like really living up to that to that American
philosophy of doing well and and (···1.4s) supporting himself and his family and others in the
community. So absolutely there's nothing like more responsibility and commitment that will you
know make you bear down and be more responsible and that Financial commitment that in that
check and in that agreement of those monthly payments as well as that plan of like you said
improving credit maintaining income. (···0.9s) Yeah and being diligent on doing that.
I only manage my own rentals for a few years until I kind of grew out of it and got big enough
where I have property managers and I can focus on new acquisitions, but I never remembered a
tenant who shaked giving me the first month's rent or the security deposit because to them it's
just not it's just a place to live. It's not my house. I'm just gonna live here and I want to put you
know holes in the wall. Hang the things I want and when it's time to leave I'm leaving when
there's gonna be holes in the wall. Right? Even the things they don't want that's right. That's
right. Yeah, so different different mentality, excellent.
So so yeah going back to our next slide making offers. So (···1.0s) remember we're going to put
in there in our offer two purchase. We're gonna put something in there about and/or signs and so
that can be and/or signs (···0.7s) and/or designated entity. So we want to assignment Clause that
may be in agreement and with (···0.5s) with the purchase and the sale addendum. (···1.2s) Well,
let's just break down a little bit right of why we're putting those and/or signs or designated entity
ready gives us that flexibility that you know, Eric if you're my joint venture partner and you're
gonna put in your name Eric and I said, hey, you know what?
Actually they talk to my accountant and talk to my lawyer. It's actually more beneficial for me to
put it in a corporation. Right? So now that gives you the ability that flexibility to change that
from your personal name into a corporate name, right? So right any other reasons why or why we
have that into the signs. I mean the other thing just playing on that is okay. If I'm going to be the
the money partner and you found the deal then we might do a thing where I'm just saying, you
know Alfonso I'm gonna put in all the money but let's create some sort of partnership maybe
through your LLC and my Corporation forming some other partnership (···0.7s) where we can
go ahead and do it and we may not know all those things when we have our tenant buyer in hand
and we're finding a property and trying to match it together.
So to tell the the purchaser well, we're not sure if we're do gonna an LLC or alfons are gonna do
we we kind of leave that open and so that's the flexibility there. And and so I might just be the
money partner who's just putting in the money and it's gonna be entirely your LLC and your LLC
will have a loan for me or there's another way where I'm putting in just the down payment and
I'm going to getting a regular traditional bank loan for that.
They're 80% So we need that that flexibility absolutely and putting that in there those endorse
signs or designated entity. It gives you that that flexibility and that's what you want to create is as
much as possible when you're making those offers is you know, kind of being like that. Real
Play-Doh right where again, you can mold it and change it as you need and and that's the next
Point thereof that the minimum Clauses or conditions that you put in in the offer.
Right? So, you know, when we talk about making offers, we're not saying going make firm
offers don't do that because those are firm. Those are gonna be you know, accepting you
contractually obligating yourself to buy those properties, but when you're making (···0.5s) those
offers putting in a an inspection clause or a financing or I love the partners approval. I remember
what I read the Rich Dad Poor Dad book and Robert qusaki was talking about his business
partner was his cat and he would say, you know what? I talked it over with my cat and doesn't
like this deal and after you run those numbers or there's something that you know, maybe you
uncover again, maybe something with the tenant buyer.
They've changed their mind. You have to wait. Maybe your joint venture Partners today. I'm not
ready for this one and you're back to the drawing board and looking for another money partner or
again. There's something in the property itself saying, you know, what did some research this
looks like it's gonna be a declining area or depreciating area or there's gonna be a mess exit is
that if you're the factories closing whatever the Says (···0.5s) but having those, you know,
financing inspection Partners approval appraisal and insurance conditions. You want to make
sure that you have those in there and write to show I always like multiple visits put in there as
many as you can whether it's five or six.
Maybe it's something that they can negotiate back down to like three but it's good that they're
negotiating on those things. And then maybe it's taking their intention away from you know price
or other things that are in there. So having those conditions in there gives you again some more
flexibility when you're making those offers you want to control as much as you can when you're
making those offers for sure. The seller is gonna want to get their price and get their terms. But
you're the one that's coming up to the plate making that offer giving yourself those 30 60 90 days
of closing, (···1.2s) you know, that's gonna be that's gonna be beneficial as well too.
Because whether again you're purchasing yourself or through a joint venture partner, or if you
are setting up entities or corporations, it gives you that time to form those in that 30 60 days that
you can do that. (···0.6s) Yeah. Sorry. Go ahead. Yeah. It's gonna say going to the multiple
visits. I mean we know That let's again going with the tenant buyer first strategy. So we have a
tenant buyer who's maybe working with a real estate agent.
So we find this property and yes, it looks like it fits their criteria. Looks like we as investor if it's
our criteria we go ahead and put in an offer (···0.7s) but we also while we're under contract. We
know that maybe we want the property (···0.6s) the inspector to come so that's going to be a visit
maybe the joint venture Partners. This is the first time they've done to deal with us and they want
to go well, at least I'd like to walk through the property. Okay, we're doing a another another visit
to the property there and then maybe you know tenant buyers are thinking one more time. We
did we forgot to measure to see if our couches later (···0.6s) and then they're starting yes those
planning and bringing the measuring tape for sure and how they're gonna design.
Yeah, no their kids rooms and all that kind of stuff. And yeah you want to you know, and as you
get closer to that closing date, you know, if there are, you know, large items or some garbage or
things like that. It kind of gives you a little of insight like hey wait, these people are supposed to
be out of here in four days, and there's a whole garage. We're at the garbage, right? Like maybe
that's going be to maybe something to be aware of or you talk to your agency. Can you call those
Sellers and make sure what their plan is on getting next that stuff out of there.
I know in one one of the deals that we closed on. They actually left a an engine in the living. It
was living literally an engine hoist sitting there in their living room and we're like what the heck
like, this is Hobby. Is there watching TV where you should put that in the garage, right? You
know, unfortunately at that point there we had closed (···0.5s) we had reached back out to the
sellers. They were they were gone. There's not much what we can do but you know got the junk
removal company. We actually covered that for for the tenant buyers to get that out. You want to
start on the right foot a couple other things in the conditions as well to that that we add in there
as you know broom swept, you know, good condition again, you're gonna have some sellers that
they're out in a panic and you know, they're gonna leave all kinds of stuff (···0.7s) but you know
in most cases, you know, we've seen properties where there's like beautifully handwritten letter
with all the garage remotes and keys and you know, the the funny little nuances and the last time
they did a service on the furniture and Know that you're going to get a mixed bag of all different
types of sellers that really took pride in their home or ones that are like thank God.
I'm out of here. I just wanted to sell (···0.5s) but again, you can never predict that (···0.6s) but
(···0.6s) you know, we're going to talk about the closing in future in a future segment as well
too.
But yeah, you want to give that time frame multiple visits getting into the property because the
way somebody, you know kind of stages their home is a little bit different than how they live in
their home. Right? So getting in there for a visit while (···0.8s) you know, while they're on the
way to closing maybe give some insight of like, oh wait. Hey, was there a dog in here wait when
we came to see it on the open house or (···0.5s) or one of the viewings. It was like perfect and it
smelled like Febreze all the way through the house.
I wonder why yeah now all of a sudden yeah, there was a there's a dog crate in the corner, right?
So again, you know gives you some insight on you know, some things to kind of look out for but
yeah and one of the blessings also of working with doing the tenant buyer first strategy is that
(···0.5s) if you're buying things just right off the open market you have your age and you're
really A tenant buyers agent but you also have your the listing agent and a lot of times the listing
it just letting the listing agent know what we're doing. Hey, we are buying this as investors, but
we're going to be doing a rent to own to these folks.
That's why it's important that they see it. And this is also explained why what you're doing so
they the listing agent understands. Oh, that's why they are putting a signs. They're not going to

do some sort of wholesale assignment. They need to have the understanding of how they're going
to close on it and has a lot to do with the financing on it as well. And that's why we also need to
have Partners approval if there's a JV partner involved and so normally especially when markets
are moving really fast listing agents don't want a lot of that because they just think oh that's
gonna slow the closing because think about this a listing agent when they get paid is when the
closing occurs.
So if they see a lot of other things added in there their thought process goes. Oh, I wonder if it's
really going to close or delay and then I won't get that extra commission check and so my
explain to listing agent listing you don't have to convince the listing agent at least options are
okay. Right, what you have to do is convince lease options that you are definitely buying it. And
here's who you're buying it for and there's going to be a secondary transaction there. So and
definitely not not convincing them in that moment.
But that is another seed that you're planting. It is now a potential lead or lead source with that
selling agent saying, oh, wow. How did you do this these these people weren't able to qualify and
now you're buying the home for them. Wait, I might have some people in this situation and then
and then we talk about the you know, the the deposit the initial deposit the offer deposit right or
500 or a thousand and I know most agents are like put as much as you can in there and you know
shows that you're committed. But again, if you're not if you're not gonna close on it, or you don't
wave all those conditions that deposit is returning you have to sign the mutual release probably
some the of sellers broker could just take a little bit more time to get that refunded back.
However, you want to be able to stay as Nimble as can 500,000, you know, maybe $2,000 but
again, you don't want to be putting in huge deposits because then how many offers can you go
and make and if you have a few you know going on. The time and you put you know, 50,000
here and 10,000 there. You're gonna run out of that Capital really quick. Right? So, you know,
obviously make you know, I used to we used to think putting a dollar as a deposit right would be
great.
You know, some people think oh that's gonna offend the seller. Okay? Well don't accept it.
Right. I'm making make a counter back right? But again it is, you know, you're dealing with
personalities you're dealing with sometimes in (···1.4s) the traditional way of you know of doing
things and this is how it's always been done and saying well, hey we're doing it a little bit
differently. We're purchasing it. We're in the control here, right? Yeah and a lot of that is the
function of the market. So if the Market's really really slow the listing age will be oh yeah $500
is fine for for half a million dollar plus home, you know, but when the markets are moving really
fast, that's when the listening to go.
We can't we can probably find some other cash buyers can move quicker. You got to up it up
way more than a thousand dollars. So yeah, you know if I had the the magic Genie lamp out of
that I would just get away from initial they offered. Yes. It's because it's (···0.5s) Me it's
redundant. Yes, you know, like if you're not gonna buy that home if you don't actually waive the
conditions you get that right? It's just another action that showing commitment but I'm putting in
a deposit and there's multiple conditions.
Yes, it's protected. Yeah. It doesn't matter right it sure like, you know, if you have the ability
make that whole make that deposit is those little as you can because it's gonna be returned or you
know, at least acceptable enough for the sellers to say. Oh wow. Okay, they they are committed,
right? Yeah. It's I guess everybody's different opinion. Yeah. So I mean just like with my
business as a property first investor where I'm going and finding things again A lot of times in
foreclosure. Typically it the vast majority of those are not listed.
It's amazing very very very very few people who are about to lose their home to foreclosure
(···1.4s) take the time and energy and focus to go and interview real estate agents find a good
one have the property listed. So most of stuff we have found for years and years and years and
fast Market slow markets markets. Going backwards are things that are not listed and so we
always just do $100 because we're tell the seller. The only way we're to going buy this is here are
these to other conditions?
We have to have the time to be able to go ahead and do you know the title search and maybe do
property inspection and oh and here's a hundred dollars and so for us, it's one of those things if
we can't clear all of those (···0.8s) conditional that conditions that what we're going to do is
we're going to get the money back. So (···0.6s) but it's just easier when you're doing multiple
properties at one time to kind of do the lower dollar amount if you can so. (···0.7s) All right. So
let's go ahead and look at our first document. So we're going to switch screens here. (···0.8s) The
first document again, all of these are on the Pips path (···1.3s) website, and so we'll zoom in here
just a little bit.
(···1.1s) It's not a very big dog. There's a one-page document. (···0.8s) And before we actually
look at it. Let's also just remind you all these documents. We're going to be going over. (···0.5s)
We're just to going do a couple here in this in this section and and later on. We'll be doing a lot
more the actual lease and lease options membrane of options Etc. So (···0.8s) this is just initial
thing we can go ahead and do with our (···1.1s) with our potential tenant buyer and we've
highlighted the name of the document in the recording.
So you'll see on Pips path. There's quite a few. In fact, there's going to be some that are (···1.0s)
two or three documents. Sometimes that do the same thing. And so the ones that we're going be
to showing you are are more of our favorites and so for Simplicity, we're going to highlight it
here. So this one's called the financial acknowledgment form. And so we go ahead and have a
date and attendance potential tenant buyers information.
And so you can fill in here the your company name and the tennis names, but I tenant names
have reviewed my personal finances. And believe the rent to own numbers provided below
below by your company name to be within my budget and financial means and we just put some
numbers in here as placeholders. (···0.8s) But you see can as an example where the option
consideration is. (···0.7s) We can go ahead and we move this little guy out of the way. We can
have the monthly rent. We talked a little bit about rent credits when we were running numbers
1.0 and numbers 2.0 sections.
So if we're doing a rent credit, then we can include that in there as well. If you're not doing a rent
credit that might be something that you either take out completely or just put zero dollars and
just be very clear that you know, oh, you know, the fair market rent is 1800 dollars. There's no
additional rent credit but none of none of the payment you're making on the 1800 dollars is going
toward the purchase of the property. So if we just look at these numbers as they sit, there's an
1800 dollar a month rent payment.
There is a $400 monthly rent credit payment. So the combine the two is 2,200 and you have to be
current and pay that $2200 (···2.0s) each and every month and when you do what you say you're
going to do by the property go to closing we will give you a 400 dollar. To free each and every
month that you pay and if we look a little bit further down here, (···0.8s) I'll zoom in just for a
minute on this thing here. All right. So it says a little asterisks there credit will be given towards
the down payment at time of purchase.
If option to purchase is exercise credit will only be applied if monthly payments have been made
on time and in full. All right, so we go back to here continuing along and so purchase price in
three years. We can go ahead and Peg that out (···0.5s) accumulate down payment if you're
giving credit for the 10,000 and if you're giving credit for rent credits Etc, you can calculate
again from the (···0.9s) from the spreadsheet that we showed you there on the numbers 2.0
section.
We can go ahead and calculate what that (···0.7s) total credit is. And so (···0.6s) it goes on to say
I'm ready to proceed with the offer on address of new property and I understand that again your
company name is the investor (···0.6s) must receive my option consideration of $10,000 at least
24 hours prior to waving the final conditions to purchase the house. So we're going to receive
they have to send us the full $10,000. (···1.4s) Before we will go ahead and wave our the rest of
our (···1.4s) our rights to the house or the conditions to the house for the closing.
So yeah, and you know, I love this talk to me because it actually, you know solidifies, you know
confirms the payments for the client what that program is going to look like it breaks it down of
how much you know, the 10,000 that they're giving how much is going to actually be of their
monthly payment is going to go towards their monthly credit the length of the program and you
know how much they're gonna have saved up. So it's actually, you know, all those things that
that they're putting putting on paper now they're signing in agreeing to it, (···0.5s) you know,
probably had several conversations, but this is now acknowledging that you know, they've
agreed and they're ready to move forward.
(···0.7s) So continuing on that with that on our next slide, we're talking about additional
documents and conditions. So we need to have an option to purchase real estate and a residential
lease. So we're going to be breaking those up into two separate documents when we're dealing
with our tenant buyer and (···1.1s) your attorney might go. Well, you could do one combo
document you can do a lease option which you know might be fine and certainly follow the
advice of your attorney.
(···1.1s) And here's why (···0.8s) Alfonso and I like doing a separately with your tenant buyer
and a separate option. (···0.6s) If and again we're we know that they're going to buy it. It's
probably a done deal, but we want to prepare for worst case scenarios and in the event. (···0.8s)
That tenant buyer changes their mind or even worse than that. They change their mind. They stop
paying rent and they are will not move. All right, so now we're in a place where okay, we're not
having any income.
There's no intention of buying and so we would (···0.9s) go ahead and ask them to move. We
might do some form of cash for keys, which will we can talk about later (···0.8s) or we worst
case scenar we start with the eviction process and if we're going with the eviction process, it's
much more helpful. When you go through eviction process to have a lease that is here's what
they broke. And so (···0.8s) every state every province is different on the eviction process, but
typically it starts with (···0.7s) some requirement by the by the law that says that you have to
demand and give some sort of notice and wait some sort of time period a week or two whatever
it is and then (···0.6s) you then can go to the courthouse or your attorney can go to the
courthouse and say we want to open up an eviction case because Mr.
And Mrs. (···0.8s) Tenant buyer. (···0.8s) Have not (···1.0s) have not paid rent and they're still
in the property. And so we need to have them removed. And so worst case scenario if it goes all
the way to a court and if (···0.7s) if the the people don't show up then usually you get an
automatic ruling but they show up and can't show that they have been paying you then what will
happen is that the judge will say, okay, we can go that they have to move out and the judge might
see say show me the lease and that's why we have a separate lease.
Here's the lease. Yes. There's an option that's a separate document and that's not why we're
evicting them. Although you know, that's being you'll see when we go deeper into the paperwork
that when the lease dies. The option dies that's real smart thing to do.
And so but the eviction solely is on on the lease. Yeah. (···0.9s) Absolutely. So making sure that
(···0.5s) whatever, you know area cities that you're covering. I know in Ontario. It's the Ontario
standard lease agreement that we follow every jurisdiction has their own separate lease or things
that you must follow. You can't just be writing it on the back of a napkin or something like that
making sure reaching out to you know, whether it's the lawyers or or the the tenant (···0.7s)
tenant landlord (···0.9s) jurisdiction making sure that those Agreements are (···0.6s) correctly
written and shared.
Yeah and your attorney will help you with that in that the (···1.9s) making sure that your lease
and your option are fit for the (···0.8s) step for the state of the provincial law and also that they if
we didn't put it in writing there would be some sort of state law that defaults it defaults to we
want to make sure we put it in writing. So it is clear and (···0.7s) all parties understand what the
lease is what the option is for that manner and there might be also some local Housing Authority
that even takes precedence over what the state are.
Central law as well. So (···0.5s) your attorney will help you craft good leases that will fit for
your local market. So we (···2.6s) are (···0.9s) we have another document. We wanted to share. I
was thinking we could go ahead and do it in this session. But I think this might be a good time to
take our break and when we come back we're going to show you the other document (···0.5s)
which is the certificate of independent legal advice and then we'll move on from there.
All right. All right. We'll see you next time. (···13.6s)
(···9.0s) Here. Alright, so let's jump right into the second document that we were just talking
about. And so this is the certificate of independent legal advice confirmation and
acknowledgment on Pips path. It will be a document called certificate of Ila or certificate of
independent legal advice. And so this is an important document that really helps (···0.8s) when
you're talking to your potential tenant by your and explaining everything to them.
The least is going to explain itself. We'll look at that at another session. The option will explain
itself that's in another session this kind of brings the two together. And so this is an important
document and one in the important things it says is that they understand there's a lease they
understand there's an option if ever they default on the lease worst case scenario, they get evicted
(···0.7s) the option is dead. So whenever the least dies the option dies, so we go ahead and we
look here at the top of this document. (···0.9s) And we got date we got property address.
(···0.8s) I we whatever your tenant buyers are desire to execute the following documents. So the
first one is the lease and again, we're going to be showing what that lease is (···1.4s) in a later
section. (···1.3s) And then we have our (···0.7s) option contract. And then if you have anything
else that you want to provide with the property, so you might call the new home manual. It might
be something where they say, (···0.5s) you know how to operate the furnace how to operate the
pool how to operate whatever it is (···0.6s) and we have I we have been advised (···0.6s) by and
there's you're going to fill in your company name obviously or have it pre-printed in there that I
we should seek independent legal advice and counsel as to my rights obligations and remedies if
any that may have (···0.6s) that may have I may have to be subject to regarding the
aforementioned documents and then I have been given the opportunity to see seek let such legal
advice.
(···0.8s) It goes on further to say. (···1.8s) I we agree and understand that this Arrangement is
essentially a landlord-less relationship and that I we have an option to purchase the property
under the term stated in the purchase option contract.
I we agree and understand that should we default on any of the terms and conditions of either the
tenant lease agreement and or the purchase option contract then my our option to purchase the
above stated property will be null and void and I will we will no longer have the option to
purchase the property nor will I we have any rights interests or claims to it?
So this is again if the least dies for whatever reason because they're failed to pay rent or they
moved out early or anything. The option dies. This is a critical piece here because if we did not
have some sort of document that connected to the least the option then you could have a tenant
buyer who said okay, they (···1.1s) choose on purpose to leave the property six months into their
lease option or they're forced to leave because of an EV. Either one, but technically there would
be an option still in effect for another two and a half years on a three year lease option.
So this is saying they understand that again if the lease dies the option dies, it goes on to say
further down here. (···0.9s) I we have read the above (···1.2s) initial agreements and they have
been thoroughly explained to us. I we agree and understand that should I we fail to purchase the
property for any reason we are not entitled to any option consideration and our credit credits
money back. So again another place we're saying the the enrock is non-refundable the (···0.9s)
rental credits or non-refundable.
All right, second page of the two pages here at the top. (···0.6s) I we agreed that the option or
and all his agents have not made any representations not contained in this disclosure or the
aforementioned documents as to the property its ownership to condition the neighborhood or the
value of the property. So this is where we may own it in one separate entity or might use a JV
partner who owns it in their entity, but we have the right to lease option to our tenant buyer.
So this is also an important piece also because it's it's a great if we if you're doing a sandwich
lease option you may actually have not even owned the property you the seller still owns it
(···1.0s) and we have a masterlyce option has gives us the right to sub lead and sub option out
here. So (···0.6s) and the next paragraph says I we hereby confirm and acknowledge that I we
exercise the aforementioned documents freely and voluntary of my own free will free of any
coercion or undue influence on the part of there's your company name again or any of his agents
or principles as to To as the case may be and I we am not under duress of any kind.
And then finally it says I we confirming knowledge all of this as evidenced by my signature
signed on the date shown below. And so what we have here is a place for (···0.5s) the tenant
buyers to go ahead and sign on it and a place (···1.1s) if (···1.0s) we're not going to have these
documents notarized and we'll say more about that when we're looking at the lease option.
(···0.7s) But what you'll see here is and we can still if we want to (···0.6s) I don't know if it
doesn't make any more official but it makes it feel more efficient if we're having a witness there
on that. Yeah, so essentially what this Ila or this independent legal advice is another layer of
protection making this agreement more official making the client realize. Hey, you have the time
to go and bring this to you know, any of the you know lawyers or any of the count people that
you're Consulting with that you want you've had time to review the agreements you understand
what you're getting involved.
And at any point if they say, oh no, I was forced to do this or I didn't want to do this. Well, you
can point back to this independent legal advice and saying hey you've had the time to review it.
You've had the time. Nobody was making you do this. This is no gun pointed at your head to
make you do this agreement. You went with your own free will your own relation to make sure
that this is something and again very important (···0.8s) signing this and having this with all of
your agreements along with the other agreements that we're going to cover here in just a minute.
Yeah, and some of you may also be wondering well, is it okay if the tenant buyer has their own
attorney involved Absolutely right (···0.5s) tenant if their attorney wants us to make major
changes to it that may not be okay.
So this is something that they can certainly have their attorney look at it. In fact, we encourage
that (···0.8s) either this document the least the option we're going to be looking at those are
important documents. Now (···0.9s) they are we're selling them the right to use under the lease.
We're selling them the right to binder an option. There is no obligation built in there that they
have to have to buy but if there's some of the wording that they're turning just feels like needs to
be massaged a little bit or maybe clarified.
Yeah, your attorney probably would go ahead and green like that. But if their attorney says, oh
something like one things I would say away from is if they're turning said, oh the end Rock has
to be fully refundable if they don't buy no because then we're putting someone in there who
might have tenant mentality because they have nothing to lose. So something major like that
would would to me be a deal killer and (···0.6s) either the tenant buyer needs to (···0.6s) and
their attorney needs to have a comfort for Conversation be okay with that the way we already
have the document or perhaps maybe this is not the tenant buyer for us for this property
absolutely having them or allowing them to bring this to you know, their attorney or taking that
time for them to review the agreements with whoever their Consulting with again is just
providing that you are doing this above board you are doing this legitimately you do have the
Integrity of (···0.7s) following through with this agreement.
It's just another layer where you're saying you're saying hey, you have the time to review this.
We're not forcing you we're not making you do anything that you don't want to do. You have the
time to review and and make sure that you are using it accordingly, right? Excellent. Let's go
back to our PowerPoint. (···0.5s) Yeah, absolutely. Yes some of the things too to consider before
removing the conditions, obviously either yourself or your joint venture partner that financing
has been approved. That's you've gotten that commitment from the lender making sure that you
know, the terms agreements everything is based on you know, the numbers that you ran those,
you know that you put into that spreadsheet that you were gonna get a in all four and a half
percent interest rate and hopefully you got better than that but you know that all those numbers
that you initially ran are coming back and and the financing has been officially approved you've
done the inspection.
You've had the tenant buyer walk through, you know, sign off on anything that are our, (···0.5s)
you know, worry some or anything that you know, I've been identified in the inspection you
made sure that you do have insurance as well that you sent that to your insurance agent. And you
know, there's nothing on the property, you know, maybe sometimes there's your fireplaces or or
certain things on the property that would you know, either, you know, increase the insurance rate
or maybe be sure to whatsoever.
I know sometimes there's you know old Plumbing or old electrical that some insurance
companies would want You know identified or or at least updated so that they can (···0.7s) they
can have that written down and then making sure that the tenant buyer will get their own content
insurance or renters insurance because if something does happen say, you know a flood into the
into the basement and something happens. Your building insurance is going to cover any
damages to the structure of the of the building but it doesn't cover any of the belongings of the
tenant buyer.
So the tenant buyer is going to need their own content Insurance making sure that they've give
you the proof that they've gotten that insurance and and that that binder number and that that
they've gotten the the insurance itself because last thing you're going to want to happen is, you
know, something does happen to the property, (···0.7s) you know, does damage to the property
your insurance covers the building but then the tenant buyers are gonna be out, you know for
their belonging so you want to make sure that that's covered and it's a very nominal amount but
can usually can be added to their auto insurance or or any existing insurance that they have as
well too (···0.6s) making sure that tenant buyers completed all the paperwork (···0.7s) and initial
option money payment is made by certified check or draft make sure That money does hit your
account.
You know, it's it's completely possible if they're giving a check it could bounce or it's not there
making sure that money actually hits your account all the proper paperwork that you know, we're
going to cover here (···0.5s) is is assigned they've agreed on it. You guys are moving forward
with it and everything is agreed upon so (···0.6s) and at that point there.
Hey you go firm, right you wave the conditions and now you bought into property you're ready
to start the recording program. Yeah, the tenant buyers locked in now, they're okay with that and
it's okay for us to get locked in with going ahead and close on the property. And now you know,
we are we in our conjecture with our JV partner own the property, right? (···1.2s) So, all right.
So now it's time to go ahead and help the tenant buyer take possession. So you're going to go
ahead and make sure that you are available on closing day for last-minute questions and trouble
troubleshooting (···1.2s) to hopefully the 10 up buyers.
They have been in the property at least once when the initially looked at it a second time when
they maybe looked at it closer and perhaps measured some things on the walls or something, you
know, maybe perhaps they were in their third time if you did a walk through with them on the
day before closing so, you know, they know what to expect and so it's time for them to move in
(···0.6s) and we may go ahead and request that the keys be sent to you (···1.2s) or held by a local
representative and then allow the tenant to move into the property two three or days or more after
taking possession in case there are delays at closing.
So, why would we want that? Yeah, great example actually have a story to share why you'd want
not the same closing of the same move-in day for the tenant buyers. So we had done this. It was a
Friday. That's Other tip don't close on Fridays and talk about that in a second. But (···0.5s) there
was a closing where (···0.9s) we had done it on the day that we were actually getting the keys
and it was delayed and delayed and delayed and we never actually got the keys.
We actually had to close in escrow where the money's didn't actually get transferred. We ended
up getting possession. But the tenant buyers had their moving truck actually had pets, you know
had friends helping them move and we couldn't access that property all day. It was like, you
know, okay, you know, hopefully by 12 hopefully by one or two or three and then it became end
of business day lawyers office were closed. We were able to close an escrow and you know, we
had to pay another day or two (···0.8s) to get in there. However, you don't want to start off on
that negative foot or that bad foot where tenant buyers are waiting all day, you know, when
they're moving truck they have all their stuff their kids their pets, you know, friends helping
them move in their stuff and they're not able to get into their house.
So now general rule of thumb usually at least the two days or at least one day for sure, but two
three or days after that way there that everything's closed any issues. Everything has been
officially transferred over and now you have possession of the property and if you're able to get
out to that property even beforehand do a quick walkthrough see if there's any motor Motors
sitting in the living rooms, right things like that.
It's just starting off on a good foot with the tenant buyers right making sure that hey you're
moving in you have a moving package, you know, maybe a gift or something like that to say.
Hey congratulations so that you are starting right on the right foot and you're not delaying
because now again that moving truck was full and now had to be unpacked which again was
delayed throughout that day and then two tips on on closing try to avoid Fridays Friday closings
typically are always delayed or something's happening.
And then if something does happen that needs to be moved in day, well the next business day is
going to be the Monday after so try to avoid closings on Fridays and at the beginning of the
month or the end of the month. So try you know, the third fourth fifth of the month or maybe you
know the 25th or the 26th because usually that's when most people our closing on those
properties because hey just makes sense. Let's close First of the month or let's close on the last of
the month. So lawyers offices are typically more inundated and have more files and things take
little bit longer. So if you can go on a day that's you know, Wednesday the 23rd 24th 25th of the
month or you know, third fourth or fifth.
That way there things are gonna move a little bit slower or sorry a little bit quicker (···0.8s)
you'll be able to talk with the lawyers. They're not frantically trying to close, you know, 12 other
deals that day (···0.6s) and you just move the process a lot more smoother. Yeah create a better
experience for your tenant buyer. Yeah, I agree 100% and a lot of that is based on a lot of retail.
We talked about retail real estate agents that don't work with investors. They're telling their
clients. Oh close at the end of the month to close the beginning of the month and there's some
thought process behind that which I'm not going to debate.
I'm just saying that if all of those retail buyers and sellers are wanting to close during those end
of the month or first of the month, then it makes it kind of like we're going to be sitting in the
waiting room of the closing age and the title company or the closing attorney while we're kind of
just waiting for some other business to be Somewhere. So why not go to if we can you know
again we will close what's best when whatever it's best. But you know if we close on the 10th,
then maybe there's a lot less there and if we close on a Tuesday or a Wednesday and give our
tenant buyer the opportunity to move in on Saturday, then if our Tuesday or Wednesday closing
gets the Late by a day or two, then we're still the property's gonna be available on Saturday
(···0.8s) and for them to go ahead and move into it.
And we also as Real Estate Investors, even other entrepreneurs we of kind forget that (···0.7s)
There's a lot of a lot of the world that still kind of the employee mindset. They're still on the left
side of that cash flow quadrant. And so like it it totally makes sense that a title worker who's not
being paid for each of the closings but be paid an hourly rate or or flat salary, you know, it's
Friday.
It's getting close to five o'clock. They're going to go meet friends or they're going go to see a
movie. They're gonna do something. Yeah, it is is you have to do if those of you Remember The
Flintstones and and the and the sound went off the street went off the bell went off to say hey, it's
the time it's quitting time and they're like, hey, sorry we couldn't get to it and there's always some
listen they always but a lot of times there's a delay and it might be the the lender a lot of times.
It's not even the title companies to lender who's going to be going ahead and backing doing the
loan on it or but it could be the title company and things get pushed back or forgotten or
whatever and they catch it, you know later in the day or they want to their thought as well. We're
not too busy on Monday. Why don't we just push this thing to Monday or Tuesday? And and so
yeah, absolutely. It's It's about (···0.7s) whenever you close is fine. Just manage your tenant
buyers expectations so that you have that buffer there of like two to three days so that you're not
having to say.
Oh, I know you expected to do your moving and on that time and then they're they're having to
be pushed back there. So yeah, absolutely. Yeah expect the unexpected good. (···0.9s) All right.
And yeah, so when you're when you're closing on the property, you know, and now you've
waited that day or two after the closing you schedule that appointment with the tenant buyer
meet them at the property complete the move-in inspection another forms of the new home
manual, you know, maybe give them physical copies of the documents that they've signed,
(···0.6s) you know, if you've done it electronically or something like that making sure that they
have copies of the documents (···0.7s) and I like the new home manual it kind of goes through of
hey we've checked in we've walked through the property everything is in good condition or if
there is something that you know, maybe there's a, you know some type of damage or something
that's in the property that's noted that day of so that you know, you can, you know, (···1.0s) keep
a good record (···1.5s) of the condition of the property so that in the future you could say, oh that
was there before.
Well actually no when we moved you in we have photos we have, you know document saying
there was nothing there that is there now.
I know how's that being addressed right? So taking photos of everything? It's so easy now on
your phone, you can just kind of Click through you know, and Even as well, too having your
having a photo of why your tenants are signing those documents, right? Because again now this
is kind of Doomsday worst case scenarios all that kind of stuff but tenant buyers might say no I
never signed that that's for just not my signature. Well, if you can go back on your phone or if
you have it saved in a file for that document.
It's a hey actually, you know, what? Here's a photo of you signing that now now what do you
have to say, right? So and then yeah a copy of the keys. I always like providing, you know,
whether it's a small gift the bottle of wine or you know, (···0.6s) what we do as well too is, you
know, fire extinguisher smoke detectors of like don't burn down the place had no really don't
burn down the place right so giving them a copy of the keys making sure that you know, this is
they're moving day, right? This is a big day for them. They're actually taking possession of now
their home right or what will be officially their home.
But in their mindset now, they're they've moved into their property their home. It's another, you
know deal under our belt and you know celebrate that that's a good time for you to say. Hey, you
know, what another deal another clients in there another start process getting it off to the right

foot even if you're doing like one These every day right? This is a special one for them. They're
not there the day before they're not there the day after they're there for their closing. They want
to be happy that you they're gonna be excited right participate in that excitement and and
(···0.5s) acknowledge that for them as well. Yeah. It's a little things the the, you know, some
investors will just by talking to a tenant buyer though, they'll you know, see what kind of they
things they're into or they like and you know, maybe they're a big fan of the Dallas Cowboys.
And so what they'll do is I'll have someone go down to Home Depot or whatever and have keys
made for the new home new house keys, but it'll be Dallas Cowboy keys or it'll be something
with the Dallas Cowboy ring or keychain or something like that. And so it's little things that take
just a few minutes but then when you're giving them the keys it's like even more important or
more special (···0.6s) for them.
Absolutely. Yeah personalize it as much as you can it's their moment getting that off to the right
foot and (···0.5s) and creating that moment that again it's just continuing to build and layer on
that trust that you've already developed and that way there when you know, maybe There are
going to be hard conversations or hard moments. They know that you genuinely care. They know
that you know, they're gonna that they genuinely care so it's continuing to build that relation.
Yeah (···0.7s) as a (···1.0s) property first (···0.6s) investor. Typically when it goes to lease
options, I can tell you that I can't ever remember.
I'm sure it has happened but I can't ever remember that some property I bought from someone in
pre-foreclosure later on told a friend or co-worker or whoever. Oh, I was in foreclosure in this
guy Eric going, you know, his company bought my home and it saved me from going
foreclosure. I don't ever remember that happening it probably has but I don't but the tenant buyer
side. Oh my gosh, they love to tell their friends and family and and part of it is kind of like, you
know, well Bank of America wouldn't give us a loan but this company did you know and and it's
kind of like, you know, they somehow triumphed over Bank of America, which I guess there's
truth to it, but it's the feeling like they're so proud of this they they do want to share that.
Well there is that personal connection when you're you know talking about the big bangs big
corporations. It's very Be rigid it's very your number. Yes. No, yes, no one's and zeros that kind
of stuff. But that's the advantage that you have again. We're no one's I'm not Bank of America.
You're not Bank of America. But what we can do is be different in that that personal approach,
you know, having that personal connection with them sharing in those experiences and saying
hey, you know what?
I know, it's difficult. I know you're nervous. I remember the 50,000 questions. You asked all the
way through but we're here. We're there. (···0.5s) We're at the closing you're moving in. And
now this is the start of the journey reminding them. Hey, this is just the start right? There's a still
more work to be done everything that we've talked about beforehand. But now this is the you
know the step into that right of almost like when you've made it to the professional leagues.
Well, that's when the real work starts, right? You've done all the training the preparing the
practicing now, we're there.
We're ready to get started. Now, you're on that path. You're gonna be a homeowner. So act like
yeah (···0.6s) and tend to buyers. It's a lot of times we'll occur is there's they they sell other
potential tenant buyers, so, You just get a call and they're like yeah where we want to know how
we get our house or we want to know, you know, especially we work with people who are
immigrated from other countries. And so there's like this whole, you know networking thing
going on and people cost like yeah, we know we were told when we when we got here where to
get our job and where to get our car insurance and where to buy our car and we're calling you
because we know where where we're supposed be to buying our homes for and so it's (···0.9s)
the more you help people (···0.6s) who are (···0.6s) who are tenant buyers more you help renters
become owners.
The more (···0.8s) other renters will come to you and say help us and so we're looking for again
for our lease options (···0.5s) are they do they have (···0.8s) enough to move into the property
enough to pay that and Rock plus the other moving expenses in the rent.
Absolutely. Yeah, they can be the best advocates for your program right their friends their family
their co-workers people in their Community. (···0.6s) They say hey you just moved. How did
you get into your home? Right and they're able to share that and you know, typically the the
circle of friends Them maybe being similar type situations ask them that advice ask them how
you did it? And again, there's no better marketing or advertising Than That Word of Mouth
where hey Eric Alfonso they were great. They helped me through this program. Why don't you
get in touch with them or why don't you call it them? And you know what?
I think we're gonna talk about this in the future but reward them for that as well too right offer,
you know referral fee or offer some type of token of appreciation that if they are going to do that
and they're incentivized to do that. Well, hey, you know, they're probably gonna be doing it
anyway, but now if they're incentivized or have some type of (···0.6s) you know reward for that.
It's gonna happen even more. Yeah. All right, excellent. So let's move on to our next slide here.
All right, (···0.6s) and so wow, we're going to get into another section here. So (···0.8s) before
we get into throughout the terms of the deal because I think that probably should deserve to be its
own section (···0.5s) anything else Alfonso that I think would be helpful for (···1.0s) helping
people when they to go take possession of the property.
Yeah. I think you know what helping them know what to anticipate right is like Hey, we're
gonna meet there at Time or this is the steps. This is what we're waiting on right so that they
have that full picture. (···1.0s) I always related to like, you if know, you, you know call a
company and you're put on hold and you just have that terrible hold music or elevator music and
you know, you're just waiting and waiting and waiting and like three minutes might feel like an
eternity.
But if there's that like, hey, you're gonna be on hold for five minutes and someone's gonna get in
touch with you then, you know, hey, you make that decision. Hey, I have I can wait for five
minutes or I cannot and you'll know. Hey, it's you know, it's three minutes. It's four minutes. I'm
okay. So letting them know what to anticipate, you know, maybe some of the things that gets old
had as you do several of these, you know, you're gonna get kind of numb to that experience,
right? But this is a big moment for them. They're moving in participate in that share in their Joy
share in their excitement. And yeah and again, yeah (···0.7s) be part of that.
You know, I have a piece of advice just because we've seen it over and over and over and over
again and for new investors, this might be helpful. So (···1.2s) if you're just doing again going to
compare and contrast it to straight rental, Going to be doing a rental, you know, someone looks
at your rental property. They're thinking yeah, this will work for us. This is this fits size wise
price-wise Etc. And so they'll usually sign things and they'll move in and and that's that when
you are working with Elise option tenant buyer and they can agree to it and a lot of times when
they go ahead and sign the documents they've paid the check and they go ahead and (···0.9s)
sign the lease to sign the option which we haven't shown you yet.
And now they're committed to going out by it. We usually do not (···0.8s) go ahead and release
our conditions with the seller. We don't (···1.0s) we don't assume it's to going happen because
what you what (···0.5s) if it's gonna happen (···0.6s) what will happen is they will get this
potential buyers for more and it will be the night after they close.
They sign the lease in the option. They've given you the end Rock check they've signed the lease
they sign the option and they start to go or one of them starts to go honey. Is this really
something we're going to do and are we going to are we going to stay here long enough? Yeah, it
comes real. So the morning, we might get its rare but it's happened enough times over the years
that we see the trend they will call and they'll say (···0.9s) They say, you know, we know we
sign this but is there any way for us to back out and (···0.6s) I don't have to say (···1.7s) yes.
I will let you out but I do I say you know what I'll let you out. We want you to go in here and
what it is that they're feeling like they're maybe moving too quick or it's too good to be true.
Now, we don't do anything for the next 24 hours because we've released them of that. We'll go
ahead and we'll we'll destroy the contracts or mail them back to you. If you want. We'll go ahead
and (···0.5s) send you your check but we don't do anything for 24 hours because we've said yes
so easily that either before the end of the work day or the next morning they have had trouble
sleeping again, and now it's like honey.
I did we were we did we miss out it's that fear of missing out. And so that fear of missing out
means that they'll go. Hey, we know we're gonna look like we're crazy. But is there any chance
that we can get back in? You know what we just never got around to sending you the check or
read a pausing it or threading or destroying or sending those documents? And you know, yeah,
absolutely so This is just part of I call it the Pillow Talk the Pillow Talk of Honey. Is this really
something in and I'd like to see them go through that that revolution of no, let's get out of it.
And oh they let us out. So easily are we being stupid and (···0.5s) they almost always will want
it back in. Yeah to the love those doubts but you being there and supportive, you know and
talking through and saying hey, yeah, that's no problem. Yeah, it's just gonna bode well and
again continue to build that confidence in that relationship. Yeah. Our point in the line is that
we're gonna go ahead and let them (···0.6s) we're gonna not make them but we're gonna insist
that they're staying the deal once they move in. All right, so I've not had that and I'm sure it
occurs we're someone moves in and then that night they have trouble sleeping.
Oh, maybe we need we shouldn't do this to move back out, but that's kind of our point in the
sand. Yeah. No, that's yeah great great stuff great tips. And again. Yeah, don't forget to celebrate
with them enjoy that you know again, I love that fact of when they sign the agreements give
them that time, you know, wait that 24 hours, but yeah a lot of good stuff on that session stuff
and yeah once we get back, We're going to talk a little bit more about throughout the rental deal.
Yeah, we'll start on this slide right here. Yeah, right. See you soon. (···14.0s)
(···0.8s) Here. (···7.5s) All right, welcome back to another session here. So on our last (···0.6s)
last session we talked about the clients have now moved in they've officially taken possession of
the home, (···0.5s) you know, they're living there and they've started the rental program. This is
the you know, the first step in this journey. So we want talk to about what we're going to be
doing throughout the rent to own deal what we're doing throughout the term, whether it's two
three four years or more less, you know, what what are the type of things that we want to cover
while they're in the program?
So the property inspections? Okay, and that's probably a harsh word to use. Maybe it's a followup
or a check-in. (···0.5s) Maybe that's the kind of language that you want to use with with your
tenant buyers. But essentially it is an inspection for all intents and purposes. We want to make
sure that they are taking care of the property as if it's their own, you know, that's what they've
committed to that's what they've agreed to that's the expectation (···0.7s) so it's an opportunity to
address any issues and And again continue to build that Rapport and maintain a presence.
So if you never show up, they're gonna be like, well wait, where did these guys go? I gave them
my money I moved in and now they're gone. They said they were gonna do all these things right
but again throughout their process when you've been talking to the tenant buyer letting them
know. Hey, we're gonna be coming in every, you know, three months or so, you know, just to
kind of do a follow-up make sure that you know, the general maintenance and and I think most
insurance companies would want you to check up on the property as well too making sure you
know, a smoke detectors and and furnaces and all that kind of stuff are being maintained and
there's no issues with that.
(···0.6s) I typically like to request the tenants presence again, it allows you to continue that
conversation gives you a little bit of an update. Hey, how's work going? How are the kids? How
are the family? How are you finding the neighborhood, you know and kind of gives you a little
bit of insight of things that you can't maybe (···1.2s) pick up over a phone call or you know, just
a quick email or something like that. So, you know again having those conversations seeing how
they're doing, you know, personally, how's life going right? What's what's new? What's been
challenging? What's been working out really great. You know, you mentioned at the Home
Inspection that you're going to be doing this project or that project.
How are you making out on that right where where's the progress? How's it going through that
and then, you know walking through the interior and the exterior of the property taking photos
and providing some written feedback on the condition of the home. You're gonna want to report
to your joint venture Partners as well too. So special if they've never seen the property if they've
never met the tenant buyers, you know, that's some insight for them as well too and say hey, you
know what the tenant buyers they replace the floor in the kitchen or you know, what they started
the renos in the basement and allow some, you know gets them Hands-On for the tenant or furry
for the joint venture partner on what's going on with that tenant buyer.
Right? It's not just well, here's the monthly cash flow. Don't worry. We got it covered. Well,
here's some information that we've uncovered or or some things like that and gives you kind of
keeps your what is it finger on the pulse of the clients the tenant buyers their lives things that
they're challenges that they're incurring or things that you know might be a little problem now,
but you can see like oh wait this is gonna turn into a big problem. How can we you know address
it now right whether it's you know physically With the with the property or the home itself, or
maybe some issues are like hey, I'm getting Less hours at work or hey, this (···0.5s) newspaper a
company that I work for is is giving me less hours.
Right? But again, you know picking up things that you've learned throughout the application
process, you know, bringing those things up and just kind of seeing how they're maintaining the
property in general. Yeah. I think it's a great opportunity to also (···1.1s) in essence network with
your tenant buyers and network with them to say, you know be the nice guy be the nice company
reminding them that their opportunity and (···0.6s) if you feel comfortable and you know, do you
know anyone else who would who would (···0.9s) enjoy an opportunity to go from a renter to
owner?
Have you talked to any of your co-workers or friends your family and people at church who feel
like they were turned down and maybe it wasn't fair and maybe we can help them out as well.
And so this is also an opportunity to expand your business. I mean one one of the (···0.8s)
Outages of business is your your best customers can be your existing customer.
So we can't do a second lease option for them. But someone in there in their immediate field of
influence might need to do it as well. Yeah, absolutely and you know kind of understanding
getting to know they're living their day in and day out. So whether it's the home the community
around them how you can make an impact in that Community as well too. Right? So if they're I
don't know local sports teams or or initiatives or Charities or you know churches or Community
Gatherings that again if you can have a presence at you know, they're in there speaking great
about you.
Well while you're going out there and finding more clients, it's a great Avenue to continue to
help grow. I remember, you know, (···0.6s) going out to the properties and actually, you know,
come on and stay sit down for dinner and and enjoy it, you know, and you know kids kind of
grabbing me by the hand and wanting to show their room and you know, and the things that
they've done to make it personalize it's a great moment to again just to say Hey, you know,
you're there you have some business to conduct for sure making sure, you know the properties
and good condition But continuing to build Our relationship so they are more comfortable and
they're comfortable with you with reaching out because you know, you don't want to just call
them they go wait.
Hey, you're late on rent you want to build that relationship with them so that they're feeling
comfortable to you to say. Hey, you know what my check didn't clear in time and know what it's
the money's not going to be there on the first of the account. Hey that that's gonna be good
because that's that's them preemptively letting you know versus chasing them chasing them
chasing them again. Remember, this is a different type of tenant. It's a tenant buyer. It's an owner
mentality, right? So they're gonna have that pride of walking you through the property showing
you the different things that you know, they've done in that home to improve it to make it their
own is big or small as they are again celebrating those make it a big deal, you know drop by
maybe it's your favorite beverage or you know kids toy or something like that where you can
make it special for them.
Yeah. It's just I'm thinking back to when I was a kid and (···0.7s) we made (···0.6s) a move
when I was like eight years old from one state to another and the (···0.8s) I remember that the
(···1.4s) Trucking company was Allied Van Lines and I only remember that because the rep
came and you know, when we were scheduling to move the rep came with these like little 18
wheelers with Allied and so we had these trucks my brother and I had these trucks and I don't
know back in the day was probably today would have been a $10 toy type of thing, but it was
like one of those things that I probably you know, even today, you know, when someone wants
to move.
Oh, have you thought about yeah, I just a silly is thing that's so yeah it is it's upliminal
marketing. But the other thing is when you're when you're hanging out with your tenant buyers
or just doing coming to do the visit and you know talking to them about do know you anyone
else who (···1.1s) might enjoy an opportunity to go from a renter to an owner remember that
you're more than a lease option investor, you're also a real estate solution company and so they
are they are on the front line of that neighborhood on that street.
They might know if something else that's going on there. So it might also be an opportunity to
have a heads up of yeah, so and so lost their job they're having Very down the street about you
know, being able to make their mortgage payments.
Oh, well, do they have some Equity would they like a quick cash? We buy things as is we're not
real estate agents. So they're gonna save on a commission and and/or, you know, we have
another place and maybe they can't afford that $3,500 monthly payment, but we have another
place where maybe they can afford on just one of their incomes something that's 2500 or $2,000.
And so there's plenty of opportunities. Those are in essence your bird dogs. We talked about
early. They can be your bird dogs to tell you what else is going on.
(···0.9s) You know so and so down the streets getting divorced and (···1.1s) so and so just had a
big promotion and they're looking to (···0.7s) go ahead and buy a new home but they had some
credit issues and they certainly cannot afford a new home from a month payment situation but
not from a down payment situation. Oh, well let you know maybe if it's okay. We'll we'll give
them a shout or if you talk to them. They see if they want to (···0.5s) do an online call or meeting
or something like that. We might be able to go ahead and get that and then yeah like Alfonso said
let's go ahead and thank them for that referral if we get that other seller (···1.1s) to sell to us or
that other tenant buyer to do a potential tend to buy or to do at least option from us then I think
financially we should thank the the however we are allowed to for that market.
Thank the the ten by gave us those leads. Absolutely a referral fee a gift maybe a gift certificate
is the local grocery store their favorite restaurant again, they're in that Community. They're able
to know and tell you what's going on out there, right?
Was a new company coming into town or there's new development or you know, the cities
investing in a certain amount (···0.5s) for certain areas. Hey, maybe that's an area that you want
to double down on your marketing or you know, spend more in terms of getting that awareness
out there in that area, especially, you know, if that's, you know, nice homes nice neighborhoods
and that's the target market that you're (···0.7s) attracting that's boots on the ground right there.
And then right so again providing, you know, whether it's coffee cups or pens or you know,
some small things that you know that you can provide that's got your branding on there.
It's got your name your email your phone something like that where they can easily share that
with friends family co-workers community members. So again, they're getting that word out
there for you and you know, well while you're doing other things, yeah, so here we're talking
about going ahead and networking with our with our tenant buyers, but we're also having an
opportunity to network with our JV Partners if you're using those as well and so, you know,
here's the report like you were saying Alfonso here's report. Here's what's going on. They put in
these new floors. They went ahead and did this the this to the basement and (···0.6s) Notice that
this thing is paying off.
Well, it's you're getting a good return. We're they're probably going to buy and you're to going
make a certain amount of money. If they don't buy we'll (···0.6s) offer to someone else you're
gonna make even more money on it, but it'll have to do a weight a little bit longer for the even
more money and (···0.6s) we're finding some other opportunities here some other potential
tenant buyers or if your property first we're finding some other properties that we're we zeroed in
on that we might be going after and so with that JV partner either like to go ahead and financially
back or credit back some other purchases and or do they know someone in their field of
influence who can go ahead and and (···1.0s) maybe wants do to some of these as well, you
know, I know there's the old saying ABC always be closing but it's ABN always be networking.
Yeah right always be networking sharing, you know asking giving the facts talking about the
property how it's going and singing, you know, anybody else that would be interested or hey this
seems to be going really well or ask for some feedback and sing. Hey, you know, what else?
Would you want to see in this reporter? We've covered, you know the interior the exterior we
Talked about the tenant buyers is rather any other information that you want, you know on these
types of reports or information and it's a great way to continue to grow and find more joint
venture Partners find more tenant buyers and see you know, while you're in those areas see who's
on those park benches or you know, those advertising and and taking opportunity to reach out
and maybe reach out to the realtor that you worked with (···0.8s) what when you're doing those
and saying hey just checked in on Mr.
And Mrs. Tenant buyer. They're loving that home. Thanks again so much for helping these
clients. I was great anymore of those clients, right you have any more that are running into that
situation.
They're happy in their home. How can we help more others more other other tenant buyers get
into that same type of situation. So yeah, absolutely. So, um, yeah as we as we kind of go
throughout the deal again, we talked about the credit team and the quarterly checkups making
sure that there's a credit analysis and a credit Improvement plan and make sure it's being
followed and it's being (···0.7s) you know, adhere to that, you know, all these things reminding
them that hey again, this is the start of the program. You're not at the finish line yet everything
that Done up into this point is just to get you through this to get you to qualify.
Right so, (···0.7s) you know sharing that analysis report what the Improvement plan is see where
the you know, the areas of improvement are and see where they're coming shorter where they
can continue to improve and ask them. Hey, why what's going on with this? Is there something
changed. I remember in one of these follow-up visits. We had a tenant buyer that you know was
just habitually late and was it like always three or four days late, but they're always paid. It was
three four days late the next month three four days late and all it took was us to go there in
person and say hey, you know, what?
What what's going on? Well, they changed the payday at my work, right? They moved it to every
other week or they moved it to this date instead of that date. (···0.8s) Okay. Well, hey we can
work with that. Right? Why don't we'll change that change that payment date as long as
everything coincides and you know mortgage payments and taxes Insurance. All that of kind
stuff is being paid on time. We can make that adjustment and he was so grateful. He's saying
wow, I was feeling this anxiety and I was always, you know, three four or five days late. I was
always worried you're gonna take that property back for me. We said well, you know, just pick
up the phone give us a call but is because we There in person, you know, the credit team was
checking with him and saying hey, is there something going on why you know, obviously you
start getting the the Spidey senses and started thinking worst case scenarios.
Oh my God, they spent all their money. They don't have enough money and then, you know the
payment came through but (···1.3s) keeping tenant buyers on track so they can secure that
mortgage. That's your main goal right for these tenant buyers is to help them through those
difficult situations help them through, you know, give them the education we talked about books
materials things like that. You know, you don't want to just dump it all them and say here read all
this by the next time I'm here, you know little by little small pamphlets, you know again
YouTube clips things like that that are gonna help them through that.
Yeah, some investors will even go ahead and do like, you know, (···0.5s) though align
themselves with a real estate agent or a mortgage broker and do some sort of community
outreach where they'll do, you know some sort of hey, we'll do a first time home buyer (···1.5s)
education seminar or on Thursday night or every Thursday night. We'll we'll do it and it's an
opportunity for the traditional real.
Industry to get some people who want to be homeowners and if someone's got good cash and or
good cash and credit then the traditional industry folks of the real estate agent and the mortgage
broker has something there but then you're also inviting people who might have had some credit
issues some blemishes on their credit. And so that's something where you can go ahead and have
an opportunity to increase your number of tenant buyers that are doing there. Oh, yeah,
absolutely them seeing you in person pulling up to their their home right that rent to own home.
You know, it's gonna it's make such a difference of just, you know, an email or a phone call.
You actually being there and saying, oh, wow, they can they're gonna come you they actually
care but the other thing too is, you know, this last point is reminding them of the consequences if
they're not completing those action steps, right, you know, they've given a significant amount of
money at the beginning of the program. We would hate for you to lose that deposit. We would
hate for you to see all the hard work that you've put into this property we'd hate for you to not be
able to qualify because if you don't well, we don't have too many options at that point because
the work is on them.
We're Help them the support, you know, or help them to give them the tools the guidance
everything that they need but the efforts got to come from them and reminding them. Hey, we're
here to help spot you but you got to lift the weights, right? You got to do the you got to do the
work and again guiding them in that and reminding them saying hey, this isn't done again. This is
the start of the program. This is things you continually need to do it's not at one time set it and
forget it type of thing. It's continually working at that continually working at their credit.
Continually, you know, making sure they're paying on time and obviously, you know that a few
times of year where or the one time of year where they're where they're claiming their taxes or
they're submitting their taxes the right amount so that everything is lining up and you know,
typically yeah quarterly checkups are probably, you know, presetting those dates actually are
even better because they know it's like an appointment that they have out into the future where
hey I know I'm gonna have that call (···0.6s) and you know being able to access it between those
phone calls, but maybe those big important questions or longer conversations that they'll save for
that and say okay here, you know, I ran into this issue or I need a new vehicle or whatever, you
know obstacles that they To come they're able to share it have those conversations.
Yeah, and we've had that exact thing happen with we need a new vehicle and you know day one
they were like no, no our cars are fine and everything's fine.
We and Jenny has told them, you know don't buy any cars don't lease any cars. It's the same
thing. It adds a whole new credit line and a lot of new data onto your onto your credit report and
so on day one, they're like, oh, yeah. No, we we don't need to and then a year into the two years
into their like we either hear directly from them or from Jenny. They're like no we need to buy a
car and we've had the engine and it's just completely destroyed and it's going to be so expensive
to fix it.
And we and and we heard on the radio someone saying that they're doing zero percent financing
and they'll pay off what we owe and all we know that what that means is that they're going to add
it to the new loan. And so (···0.9s) it's going to be a new loan. It's gonna be a new expense now,
(···0.5s) they might and your credit team and your mortgage broker might be able to go ahead
and look and say oh, yeah, we they can take that hit they can take that new loan or the new
additional dead.
There and it won't disturb them for prevent them from getting the mortgage when it's time for
them to become a homeowner, but they're also can be some times with some of your tenant
buyers where it's kind of like, I don't know if you should do that and we've told them, you know,
Hey, listen, it's gonna sound odd, but here's which which you should do go ahead and find some
place to get a junkyard engine have go through the expense of buying the junkyard engine that
go through the expensive having it installed in that old car that has other issues with brake
transmission, whatever and (···0.5s) just get through the finish line of being where you go to the
closing of property owner.
And then if you want to go least new cars or buy new cars, but just kind of like, you know, keep
the belt a little tight. It's a you're just sprinting for you know, 24 to 36 months. This is not a 30
year 30 year (···0.9s) Marathon that you're doing. So I'm just kind of do what you need to do to
tighten the belt to get through there and for a few thousands of dollars instead of a few tens of
thousands of dollars. You can go ahead and be back on the road and be to able commute.
To to work. Yeah, and again those touch points where all those types of conversations will come
up right when you're there in person versus, you know, kind of like a phone call or something
like that, you know being there in person to be able to share those those, you know concerns or
issues that have come up, you know was you're walking through the house or say. Hey we need
to do this we need to do that again. It's like hold on be patient. Let's get to that finish line and
then you'll be able to you know, build some more Equity have some credit and and repair those
things where it'll be lot a easier to to do that in the future.
Yeah, and really on the last point there also want to remind you that (···1.0s) from a
mathematical standpoint (···0.6s) mathematically. We don't care if they buy we don't care if they
don't buy it mathematically you're gonna make money on those who buy. All right. We looked at
the example. I think it was one two, three Lincoln Avenue. One, two, three Oak Street said that it
was 75,000 over three years. So it average to 25,000. So what happens is that you're gonna make
your as Sample there, you're $75,000 at the end of three years and but if (···0.6s) these tenant
buyers Don't Buy and they (···0.5s) come out of it get out of the deal early and within six months
or almost near the end of the 36 months.
What happens is you (···0.8s) working with your JV partner. If you have one we'll go ahead and
perhaps (···0.7s) get them to move out. We actually you know, we've had people who've gone
through divorce and they just can't live together. They certainly not going to buy a house
together and you know, he can't buy it by himself and she can't buy it by herself.
And so, you know what, let's go ahead and release you of this and the the (···0.6s) what we look
for as an example with one two, the Oak Street is whenever it kind of resets with a new tenant
buyer what has typically happened is property values have gone up in the time point for the since
day one with that first kind of buyer. And so again, if it's whether it's six months or the full 36
and a 35 and a half months (···1.0s) property prices have probably gone up a hair.
Rental rates are probably gone up a hair. And so when you go ahead and put your second tenant
buyer in there, you might be making 26 or 27 or 28 or 29,000 per month of wealth accumulation
for the next one two, three years and so mathematically (···0.9s) It doesn't matter if we're going
to make $75,000 in three years. We're gonna make a hundred fifty thousand dollars in six years.
It's it's one of those things where (···1.3s) you know, it doesn't matter but from us from a human

standpoint and from a caring investor standpoint Let's help these folks get their dream Let's help
them (···0.7s) realize what they're missing out on or what they're you know, or what they could
be putting in Jeopardy by buying new cars or going on those Vacations or adding new debt to
their credit credit reports.
So exactly they don't know what they don't know and that's what your job is is to make sure that
you're guiding them you're helping them along the way you're you know showing them where
the landmines are and if they want to still jump on that landline. Well, that's that's up to them.
But you've done your, you know, good deed your duty to make sure that they can avoid those
that all costs so (···1.4s) Awesome.
So as we kind of wrap up these slides here, you know as we talked about some, you know,
(···0.6s) tenant buyers are expected to pay on time and in full and those are the (···1.1s) those are
the expectations that you want to set right from the beginning, you know that they are expected
to pay on time and in full rent and option actually to be paid separately. So two separate checks
or transactions or each transfers that way there, you know, whether it's like, you know, Eric
mentioned whether Jenny's going to show that to (···0.5s) the lenders or you're providing that to
a mortgage broker you can actually show how much was the rent payment how much was going
towards their rent credit.
There's nothing fishy going on right so that those payments are are made on time paid in full
(···0.6s) and even maybe providing warnings and saying okay here. (···0.8s) Yet one, try get two
tries, you know and there's no third strike, right so that they again that they are incentivized to
make sure because again if you know, what's the old saying if you give the finger it's gonna out
they're gonna ask for the hand. If you give them the hand they're gonna ask for the arm.
So you got to be, you know balance out of the human aspect of it but balance out of like hey, this
is a business as well. So the two separate payments are very important when it comes to
qualifying because that actually defines how much is for the rent. How much is for the credit? So
I'm sure that's how that's how you operate it. Yeah. It's one of the things we tell them (···0.6s) as
we're starting to interview them as a potential tent of buyer is that (···0.6s) one of the
requirements our company has is that their rent or in this case their rent credit as well have to be
automatic payments and they have to be from their bank account to our entities bank account.
And so (···0.8s) that way we're not relying on them to do it on their bill pay, you know, manually
or send us manually a check for you know, that's certainly what we would not want (···0.6s) but
so that it doesn't matter if it's a check or electronic payment if it's a paper Electronic payment
because it just has to be something from their bank account to yours. But we go ahead and we
insist that there's automatic payments. It can be set up automatically from their bank account as a
push to ours or a pull from our bank account from theirs and what it will do then is it does
several things it helps them budget.
It also makes it you know, three years later when the underwriting department has to look at this.
It's real simple. Oh, look. This payment came out on the 12th of every single month and we can
see it like clockwork, you know, here's where the rent came out. Here's where the the rent credit
came from and (···1.1s) Some people in in our live trainings will ask us. Well, can we can we
stair-step it can we have you know (···0.8s) on the 12th that the (···0.6s) the rent comes out and
then two weeks later the the rent credit comes out (···0.6s) this stuff is Plato So you could do it.
However you want. We don't do it that way. (···0.8s) But yeah, if you want to do it, it's just adds
I think a little complexity layer to the to the to the lease and the option but yeah, yeah. And
again, yeah, we have tenant buyers asking us if we can do a you know, every two weeks instead
of one thing. Yeah, right, that's fine. Yeah, you can definitely do that. You don't want to
complicate your life more than you need to. Yeah. I want try to keep it as simple as possible.
But again you want to be a commentating and you don't want you know, if the tenant buyers are
straight up asking you to do that and you're not able to and then you're gonna get upset of why
the rent's not there on time. Well, then, you know that's you're shooting yourself in the foot at
that point there creating more headaches for yourself. Yeah some more (···0.8s) I think all
mortgage companies are okay with if someone gets paid twice a month. They're okay getting half
the Payment during you know one part time of the month and the other half as long as each
month. It's paid on time. So you have to pay maybe two weeks half of it two weeks early and
then the other so even mortgage companies will do that.
So it's like going back to the store you were telling about the person who had a change on when
their pay date was. Hey, yeah, let's work with that. Let's do an addendum to the lease and the
option. Let's put it on paper. (···0.6s) We all know that the addendum (···0.6s) will go ahead and
supersede whatever is was signed previously so we can do an addendum to the to the lease
(···0.6s) if we want to just say when those payments are going to be coming in. Yeah and again
yet that last point there right on, you know confirming with your account and making sure that
you're doing all this so that you're getting the maximum tax advantage.
Is it going into your corporation? Is it going to Management corporation? Is it going to you
personally, how are you doing that and how are you managing that those payments on an
ongoing basis? So you want to make sure those are taken care of, you know, whether it's you
know a separate account for that specific property that way there, you know, you're counting is,
you know clean and you can To look at it so that you don't have you know, you know 20
different rent payments 20 different monthly credits and then 20 mortgages and 20 insurance
payments. So it's a lot easier to manage again.
Try to keep your life as simple as possible. There's gonna be other complications that are going
to come up you don't want to put those on yourself. So (···0.5s) yeah again, it's it's being flexible.
It's working with that tenant buyer, especially when it comes to payments, you know, maybe
that's where they're gonna be like, oh my God, I'm not gonna be able to pay and they're gonna
take this house away from me being able to have that open line of communication. You want
them to be able to call you and say hey, you know, what something's going on. Something's
changed. You know, something is adapted. It allows you to kind of pre-plane versus kind of be
reactionary on something like that and the more communication the better right them reaching
out to your credit team reaching out to you talking about their credit talking about payments.
That's a good sign that there's that open line of communication. You want everything to go
swimmingly and just have you know, four calls a year and say, yep and the straight line it's going
up but that's typically not like there's always gonna be something or some glitches that come
along the way and whether you know, You have that solution. You can reach out to us reach out
to all the people here at pipps path and get in touch with us. There's there's ways to around it.
There's solutions to every problem.
You know, some are more complicated some are less complicated but you know through the
wealth of experience through mentors through, you know, different trainers and Educators.
There's going to be a way to get through it. It's very rare that you know, somebody's never seen
something like this happen, right? Yep. Yep. All right super and (···0.7s) the the one other thing
I want to say there on those last points is that (···0.8s) if you're just starting off, you're just gonna
do, you know, you're very firstly option go ahead and move forward with the intention on how
you're going to continue forward.
And so that means that you're going to go ahead and (···0.6s) make sure that your entity is
properly set up for that and that you're working in conjunction with the advice from your real
estate attorney about how your entities and your asset protection set up but also on your
accountant on how those entities are handled for tax purposes and it's gonna sound minor, but it's
actually really important the Keeper who has to deal with all this and why did this payment come
in? And what was this and here's a money for for that and it went through for the down for a
(···1.0s) the earnest money from this purchase and then there was a down payment and then
there was a JV partner who put in money and and so please please be kind and nice to your
bookkeepers as well because they are the ones who actually help keep us all (···0.8s) working
together as a team.
Keep those diligence notes in the moment. You're gonna think that y'all remember this but then
months or you know, six months a year goes by like, what is this payment? It's all been there.
Where is that? How does that line up? So yeah, lots of great advice here throughout the rental
program.
Keep in touch with them Reach Out from a property standpoint from a personal standpoint from
the program standpoint payment standpoint making sure that you're there able to open up have
all those conversations and don't be scared to reach out to them and contact them as well, too. So,
(···0.6s) yeah, we'll see you on the next session and look forward to talking a little bit more
about going out. program (···15.0s)
(···0.8s) Here. (···7.6s) Alright, welcome back. So yeah, really getting through the the material
here and we're we're in the midst of the rental program. We've moved in the clients. They're in
their home. They're happy. They're excited. Right? It's all rainbows and butterflies at this point
here. So (···1.0s) but sometimes reality life happens and you know attendant buyer, it's
completely possible that attendant buyer might you know, Miss a payment or pay late (···0.6s)
and how you go through that and how we're gonna handle that so we're gonna talk about a little
bit about that on how you know, we think you should manage that how you should handle that,
you know, we talked about the expectations that you should be setting right from the beginning
from the initial phone calls through the screening process.
Once you're moving them in reminding them that you know full payment on time. That is the
expectation that is what the clients should be doing. But you know again life does happen. So a
tenant buyer May pay late or Or not pay so you know eviction is an option even in the lease
option situation.
You want to make sure that you are on top of your clients right away, you know, if the payment
data set for the first of the month, you know till what is it, I guess till midnight that night they
have till to pay but that very next day you need to be, you know, in contact with them calling
them (···0.7s) sending them the proper notices (···1.0s) to make sure that you are getting through
that, you know, that that process I know in several different states depending on where you're
investing and even in Canada, you know, all the systems are a little bit different but you know,
there is proper paperwork.
I like to start off with, you know, a phone call a phone call text message saying hey, you know
what didn't receive your payment what's going on? Give me a call when you have a chance or
you know, when are you gonna be receiving that payment most of the time you'll get a response
and you know, something's happened or you know, maybe you know (···0.7s) the payment didn't
go through or they didn't have their money in the accountant time, especially if it's an automatic
transfer, but you want to be in contact and communicating with them as soon as Yeah,
absolutely.
(···1.4s) It's only happened a few times but I can just think of at least twice (···0.7s) back in the
day where actually it was a bank error, you know, because again, we require the (···1.2s) the
tenant buyer to go ahead and have their payment set up automatically and you know, I can
remember two separate times with separate tenant buyers where it didn't come through (···0.5s)
and you know, your first thought is home. No, you know something Terrible's happening and
really what was going on was this was the (···1.0s) this was the bank changing their payment
system their automatic payment system.
I think one was a actually a bank changing taking over by another bank, but it was you know
something that they had with some of their accounts and of course the bank stepped forward and
said, hey, you know (···0.7s) well and we didn't charge him a late fee because you know, it's
these things happen. Thank you. Yeah. Yeah that actually reminds me of a story is I think the
very first rent to own project rent to own deal that I had invested in and the tenant had moved in
it.
Be you know, June or July (···0.7s) they've been in there for two or three months and it was the
September payment and that it didn't come through and it was you know, September 2nd
September 3rd, it didn't come through. And so then you know, we started calling the note was
going on. I called I called my business partner. I said what's going on? They didn't pay rent. I'm
driving down there. I'm going knocking on the door. I'm gonna go find out this is my very first
real estate investment. I'm going oh no everything that I heard about even with lease options. It's
not true, you know, so he says hold on.
Let's try to get in touch with her. Let's try to get a hold of her so sure enough. You know, she she
ran in business out of her out of her home (···0.6s) that was you know, big part of the reason why
she couldn't qualify but she had given a pretty significant initial option consideration. I think it
was almost about 30 35,000 on a you (···0.7s) know, maybe a 350,000 purchase. So they're
pretty significant deposit. It was for hers for credit and income (···0.5s) that was (···0.6s) not
allowing her to qualify. So, you know, finally we got her on the phone and she said yes I've had
Issue with my POS system, (···0.7s) you know the payment system and they've Frozen all the
accounts to investigate what's happened to see the money coming in and out.
She goes I'm so sorry completely forgot that this is an automatic payment because it was fairly
new. It was only two or three months and you know the very next day. She was at the bank gave
the check, you know (···0.6s) deposited the funds into the account along with the option payment
and I was like, oh, okay the world is all right again, right so, you know obviously giving them
the benefit of the doubt that you know, (···1.5s) they are gonna make those payments on time but
making sure that you're taking those proper steps, you know, first the phone calls the text the
emails, you know that human approach that you want to take with these clients to say what's
going on.
What's up is this gonna be habitual or is this a one-off (···0.6s) but then, you know, we start
getting into that. Okay, if it is being habitual making sure that you are serving the proper form so
that in a worst case you can you know, continue through on the eviction process. Yeah, I can see
how that would have been a big problem because she's running the Is from our home her point of
sale system is not allowing her to take on income, you know to you she can she can give the
goods or service but she can't go ahead and collect the (···0.6s) the sale and so now that's her
point of sale systems not putting money into her bank account.
So yeah, that that's big (···1.5s) we've I mean typically again with your with your tenant buyers,
you're not going to (···0.8s) it's gonna be really really rare and and (···1.4s) again, I cannot
remember it may have happened but I cannot remember a renter (···0.8s) saying, you know, oh
by the way, you know in two weeks, I won't have the next month's rent payment because of this
issue, but I can remember (···0.9s) times when the tenant buyers on the rent to own are like hey,
this is what happened like the story earlier about, you know, it was simply there their payday
time period got changed.
So (···0.9s) it is always first with tenants assume. (···0.7s) case prepare for worst case with
tenant buyers be prepared for worst case but initially assume something else is going on and like
you said a phone call a text message (···0.9s) there was (···1.5s) So a couple of times where we
saw this a little bit more likely was once what during the beginning stages really the first few
months of covid and then this other time was way before that was during the what they call the
Great Recession (···0.6s) and just completely different.
(···1.0s) Economic activities here going on but with the Great Recession, you know, we started
seeing in in 2007 2008 a lot of investors on the west coast.
It was maybe a year earlier but we started seeing where property values were going down. And
there were (···1.6s) tenant buyers who were thinking well, you know, here's my golden ticket. I
have this option to buy this property and now the value has gone down is it really still something
we wanted to use and so so for those, you know, we had some concerned concern tenant buyers
and we said well, you know, we can you know, here's the thing with the option.
(···0.8s) The option we (···1.1s) we (···1.0s) go ahead and assume several things based on
information we have up until today when we set up a lease option, especially the future purchase
price. And so things can change they can go just as planned. They can get better than planned.
They can get worse this plan. Well, the Great Recession was saying okay property values are
starting to go down.
So one things that we did was an easy fix was you know, well (···0.7s) you have another year
and a half left in your option. How about we just tack on another year. All right, because this
might not last very long. It might be going, you know, the initial thoughts of the Great Recession
was it's potentially a depression and so (···0.7s) but what happened was a lot of those folks who
wanted to do an extent where we're thankful they did because one of the weird things about the
Great Recession was rental rates went up. (···0.6s) And so had they walked from that they could
have maybe found some other place to rent or potentially (···0.6s) rent to own but they would
have their monthly costs would have gone up and so because there was a lot of people who were
going through the foreclosure process and there were a lot of empty houses and those folks
flooded the rental market.
And so the the net effect was is all as if you know a portion of the housing inventory disappeared
and it took lenders forever back then to foreclose and so it was a lot of these homes that were
vacant for a while why they're going through the foreclosure process and even after they went
through the foreclosure process.
So yeah and you know remaining flexible working out terms with the tenant buyer again, they've
they've made some commitment, you know, you've screened them you've gone through that
process. So, you know, there has be to some flexibility there has to be, you know some
understanding but there is a line that you need to draw as well too that you know, you are
running a business and you can't do it, you know as a charity or pro bono, you know, you have to
make sure that the rents are It so it reminds me of well as well that you know, another story
where attended buyer, (···1.0s) you know, there was I guess like a work stoppage.
I'm not sure if it was a strike or or (···0.7s) or walk out or whatever it was but there was probably
about maybe two months or so where you know, he was only he was making very minimal. It
was like the union pay that he was getting (···1.2s) because he wasn't working full-time and you
know again he had called he had let us know. Hey, this is the situation. He was the the major
major Breadwinner in the home. So, you know, it was most of his pay that was going towards the
monthly payment.
So we said no problem, you know you paid on time, you know, it's about maybe halfway through
the rent to own period so he'd been great tenants. They've been taking care of the property no
issues until that point. So he said, you know what we're eventually gonna get back to work.
(···0.7s) It's Something's Gonna Give here. They got the the contract negotiation. So what we did
is actually deferred some of the rental payment. We made sure that he was still continuing to pay
his option payment every month or applying that payment to the option payment and then we
started we put together a Plan, you know once he was going back to work so that he could get
caught up by the end of the program, you know, there's other ways to do that as well too.
You can tack that on at the end of the term as well too. If there's you know, whatever funds were
meaning you want to make sure that obviously your mortgage payment and insurance and taxes
and all that that staying current because that's the last thing that you want is to go and default
with lenders and Banks. So that's going to affect you or your joint venture Partners Credit. But
again, yeah, you know things worked out he was so grateful, you know, great giving us several
referrals since that point, but you know, just remembering that there's a human element involved
right and figuring out what's going on, you know, make sure that you have that, you know BS
meter and you know, if that it is realistic and look into that kind of stuff and make sure that you
know, what they're saying is actually is true when they're being honest and in creating Solutions
right of saying okay.
Well can we create a payment plan or you know is there is there something because again, we
don't want to get into them extending lines of credit because that that's gonna negatively impact
them for following or following the credit plan and qualifying for the home. Right. So (···1.3s)
yeah, you want to work with the tenant buyers as much as possible.
You want to make sure that you are remaining firming saying hey, you do need to pay on time.
You need to pay every single month a full amount. (···0.7s) But again remaining flexible when
Lowe's Life circumstances do come up. Yeah. (···0.6s) The other thing I think it's important to
share with (···0.6s) everybody is that (···1.4s) when you have a rental then and a tenants (···0.7s)
stops paying and you go through the eviction process a lot of states allow you the landlord to go
after them for the missed rent payments and so you can get a judgment you may not be able to
collect now you may not be able to collect ever, but you can at least get a judgment and so
(···0.6s) what it does is it also you can go (···0.5s) ahead and record the judgment and so it puts a
signal out there to other landlords that hey (···0.5s) this other landlord.
This previous landlord is still trying to collect and so it can (···0.8s) it's just another way to have
a tenant encouraged to you know paid Back rent so to speak (···0.7s) the with lease options.
(···1.4s) I encourage you to go ahead and if someone can't pay (···0.8s) get them out encourage
them to get out as soon as possible (···0.6s) and don't go after them for the difference for the
rent, you know, even if they owed you some rent or they didn't complete the the least period and
and your state may allow that allow you to go ahead and and go after hey you are only there for
10 months and this state allows you to go for the full 12 months for for at least a year. (···0.9s)
Don't because you're holding on to that to the (···0.6s) end Rock and you're about to put the
property back up for (···0.9s) available for another tenant buyer.
They're going to give you another and rock so. (···1.5s) You know, maybe to treat them much
better trust me. It is extremely rare for someone to to (···0.6s) default on a lease option 10
months in they're probably having something really significant occur that they could not prepare
for it is not them trying to take advantage of you on day one because they would then if they're
that type of a tenant buyer, they would not have gone ahead and bought into the big and rock and
paid that.
(···0.9s) And and again, you may hear stories in your Market about some rent to own some lease
option that went haywire and the investor was (···0.5s) lost a lot of money. But if you take the
time to investigate that story it's either not true or the truth is is that that investor did not charge
three and a half four five percent (···0.5s) of the purchase price as the end Rock they charge
something trivial like a thousand dollars or two thousand dollars and all right.
Well, then you're just basically enticing and inviting (···0.5s) temporary housing mentality
(···1.0s) inviting a renter who might be trying to you know, pull the wool over your eyes and just
to get into the property. So the the (···1.5s) don't expect (···0.6s) problems but be prepared for
problems. So yeah, absolutely and again keeping in that contact having that communication right
throughout right, you know setting the person even before the program starts those
Communications letting them know.
Hey, we're going to be in touch we're going to be in contact and you know making them feel
Comfortable as possible so that when those things do come up there, they're preemptively calling
you and letting you know that something's to going they're calling you a couple as soon as they
know there might be a problem next month. They're calling you and and there because their fear
is that if they miss it by a day and and you know history will show us that there are some
investors out there who (···0.8s) don't have everyone's best interests at heart.
And so there their fear is that they miss it by a day. Not only do they (···0.7s) have no impact
they lose the credit availability of the (···0.9s) at a closing for the enrock amount. They miss
their opportunity to be in that property and they're afraid is oh my gosh. I miss it by day and
they're to going just go ahead and say we're just gonna kick him out. So we're not going to so but
what that does is it just most tenant buyers if they see a problem coming before the problem
occurs.
(···0.6s) They're going ahead and reaching out to you. Yeah, you want to make them feel that
you're on their side that you're on? Team, they you don't want them to keep information from
you or or (···0.6s) say, oh bad better not tell them or I you know, they if they find out I'm gonna
get kicked out you want to create that, you know, I wouldn't say friendship. I don't think that's
the right word but create that, you know relationship where they're they're going to be open to
share that with you and and they come to you with that problem saying hey, you know what I can
talk to Eric.
I'm going to talk to Alfonso and you know, they're gonna help me solve this problem because
they're there to help me right and and that starts right from the first Contact the first
communication with them and the way that you're treating them so (···0.6s) yeah being able to
provide different options and I think I would agree with you as well too. Right if if it does go that
way and you know, we're gonna talk about if they're not able to qualify for the mortgage or for
the financing at the end. How do you how do you manage that? But again, you still own that
asset that's that property that you own and if they're not able to qualify you may be able like you
said mathematically make more right?
So, you know, it's not holding them to their feet. A flyer or something that they're not able to do
their life has changed and you know how you handle it if they've been in good communication.
Something's Happened in their life. You don't want to leave them in a worse spot then they were
right. So you want to work with them to do that? And (···0.6s) and again let them feel
comfortable that they're going to reach out to you and walk you through that program. There's
there's countless times where you know, especially through just recently the pandemic right
where there's been, you know, lapses and jobs or you know so much uncertainty and they're like,
oh wait I can't pay are you gonna take my house away, (···0.7s) you know again think about it
from your perspective, right?
If it was the bank or a lender calling you right and how they treat you I (···1.2s) would say go
above and beyond this is the opportunity for you to actually treat them like human beings have
those conversations. Now, if you're not getting that communication back, like I said, there is a
line that you do have to draw and say, okay. This is this is unacceptable. We are going through
the process, you know, you have to follow obviously your state and provincial (···0.6s)
guidelines on how you go through that eviction process.
But again, it's still a possibility. Finding them. This is not your house yet. You're on this road to
homeownership. These are the things that you've committed to doing. These are things that we
talked about that you're going to be doing what's going on what's changing and you'll slowly see
that, you know, you're gonna uncover it's it's a more life situations. It's not them just saying, I'm
not gonna pay any more. I don't want to pay any more Something's Happened in their life.
Something's changed their jobs their personal situation, right?
There's a whole list of things that could be could be causing those issues and and uncovering
those and maybe that's where you have to put on the therapist or the Psychiatry hat a little bit to
uncover that and asking questions that I think yeah keeping that line of communication open
(···0.5s) whether it's yourself or somebody that you're you're on your team that is going to go and
you'll stop by the property or just see what's going on. And obviously, you know, what the
proper notice and today we're gonna come by we're gonna talk. I remember that, you know, like
in the story that I shared where the the pay date change then it was myself the investor.
We were sitting there in there living room right having a coffee talk about what's going on and it
was the Fire themselves that said you know what? I don't think the bank would ever do this. I
don't think the bank would ever come sit in my living room have a coffee with me try to
understand my situation. And again, you know, you're you're creating a referral source, right if
you're able to work that out and and again (···0.6s) when things do go sour or the clients not able
to pay and things need to be move on.
It's always going to be your fault. It's always there always gonna blame it on you. They're always
gonna say it. Was that the big bad landlord the big bad owner of the property. But again, you
know sticking to the facts if you can, you know, look yourself in the mirror have a clear
conscience and say hey we did everything or I did everything that I could possibly do to, you
know, rectify the situation to to help them. Then you got to feel okay and even if it is, you know
displacing them or having to be victim you got to be feeling okay that you've done everything
possible. (···1.0s) Let's go ahead to the next slide here.
(···1.4s) And so (···1.1s) the the one things that I (···1.0s) think is also important is are you
prepared to (···1.1s) Do cash for keys and so with cash for keys. We're also looking at are we to
going go ahead and (···1.7s) if someone tells us they have a problem if they're going ahead and
have a you know, 10 months into it. They want to break their three-year lease option. (···1.3s)
We could go ahead and just let them go but (···1.3s) what are what are some of the things that
you see most often with with in your Market that why someone might want to get out?
Yeah, we've seen that like, you know, there's there's one example that I can think of that's
coming to mind was that there was you know, a job opportunity, you know across the (···0.7s)
across the country right where they had to move from (···0.7s) from Ontario. They were actually
moving to British Columbia and you know, they had an opportunity to (···0.8s) to increase their
pay, you know, get you know, a raise get (···1.3s) I get a better opportunity for their job and they
had to move so they had you know, they gave us two three months warning that they were going
to be leaving.
But you know again it was an opportunity for them. They had to move there was it was a better
job opportunity, you know, they were moving their family and there's a huge cost that comes
with that as well too and obviously with the market that you know, it had increased in the time
period that you know that they were in the home. So we we sold the home, (···1.0s) you know
after they had moved out and again made a more of a profit than than we would have if we
would have sold to those tenant buyer.
Okay, so that's really important. So (···0.5s) let's let's explode open that up a little bit more. So
the (···0.8s) Gosh, I get my mind's going two different places. So let's do this first. So for me
(···0.7s) what it is that (···0.6s) over the years the two most common things. There's a bunch of
reasons why someone won't stay in it, but to me the trend I've seen more often than not is
number one.
It's relationship has nothing to do with finances other than they're breaking up and you know,
both of them were (···0.6s) were both of them were (···0.7s) putting income into cover the rent
and/or the purchase and/or both of their credits and so they're splitting up and so the house is too
big for one of them. (···0.6s) So that's one that we really, you know, I can't make them or even
you know, I can't like help them fall back in love. So (···0.7s) the the other one is where they
may be still in love they may and then they just start to spend money (···0.7s) that (···0.9s) at a
faster rate than they should and or put that on credit cards and usually won't happen in the first
year, but sometimes it'll be you know, you're too year three of us like the mentality is we're
already own it, you know, even though logically they know they don't own it.
The mentality is we already own it. Let's go ahead and live for today instead of saying. Hey, let's
take that that junkyard engine put it into the old beater car get to work for another two years. And
then once we are the title alone, or we can go and and get a car loan or lease a car.
So but the other thing with you we're saying was that (···1.0s) Going ahead and you sold the
property so think of this also and it's gonna sound kind of corny but with lease options, you
always have options. So if someone moves out early you have options. All right. So yes, we
could go at least option to another (···0.6s) lease option to another tenant buyer. We could go

ahead and like you did with the one property go ahead and sell it retail you get to reevaluate the
whole market.
So, you know, whether it's been 10 months or 35 months you've been able to see okay. Now
we've got new information with the market, you know, our rental rates going up (···0.8s) our
(···1.0s) property values going up. Is this a great time to cash out do we think property prices are
to going go down next year or over the next three years? Maybe we can make more money
selling now (···1.1s) or is the street it's on which was a nice quiet residential street has now been
wide in and a of lot the homes right on that street or turning commercial.
So maybe it's not highest and best use is for a house for a family to live in but Are (···0.7s) old
how old house converted to office space for a dentist office or Insurance agent's office or
something? So you always have options with lease options? Absolutely, and I think that's what
we got into a little bit about exit strategies. And in those worst case scenarios and and those are
typically the four I'd (···0.7s) say least four that we always discuss right as we sell the property.
We see what the market can bear what the best price we can get for that.
(···0.7s) Do we put in another tenant buyer and another lease option start marketing it, you know
from a property first lease options standpoint. (···0.6s) Do we put it a normal renter in there?
Right or you know the normal rental property? They'll cover our costs have a renter in there. You
still own that asset. It's appreciating in those most markets or you know, even converting
(···1.0s) converting it into another use like you said into a commercial. Can you convert it into a
two unit building where now you have two rents coming in?
Right? There's some obviously some investment involved and you know the construction and
converting that (···0.6s) but again, that's where Know you talk with your joint venture partner. If
there is a joint venture partner, if it's yourself, you know looking through what are the different
options (···0.8s) that you have to go through and how can you again still make it it's not the end
of the world by by any means if you know a tenant buyers not able to qualify or if they do move
out again, you have those multiple exit strategies to still make it a profitable Venture and grow
your wealth through that and I think with most real estate if you're you're buying it.
(···0.9s) You know, if you're making money in the by we go through those seven rules. If you're
you're buying a nice home and a nice area. It is marketable. Those are all the things that you
know, if you run into those issues, it's something that you didn't plan for beforehand, right? You
did buy that ostrich farm right now now that they decided hey, you know what? We're not into
ostriches anymore one ostrich Farmer in the county. Yes, not gonna buy. Yeah and the other one
already has their fire, right? So they don't need to expand their cross to the town.
And and again you need to make sure that it is remarkable that it is a property that it is
sustainable. It's in a good area. It's close to whatever transit or shopping or or industry right that
that you that you have that that asset and I think that doesn't just (···0.5s) not just for lease
options. I think it's just in any real estate right of what are your exit strategies? What are the
things that can that you're going to do in worst case scenarios? Yeah. So let's let's assume that we
do have to you know, we have someone who's not going to stay there for whatever reason they
have not (···0.8s) paid or they're paying late.
Well, we also want to be aware that we've Gonna go ahead and do written warnings with
appropriate documentation. (···0.8s) You're going to want to go ahead and (···1.8s) go ahead and
talk to your real estate attorney for that market make sure you're using the proper forms and and
(···1.8s) anything may work just to convince them to leave. But again, we got to prepare for a
worst case scenario what happens if they dig their heels in a little bit we want to use forms that
the local County or courthouses is will easily accept (···0.8s) now that's for the lease because the
truth is is that they're breaking the lease when they're when they're not paying rent.
They're breaking the lease but we also should do an a warning for the option as well. And so hey,
you know, here's a not only is there the, you know, you're breaking the lease or your your also
(···0.7s) going ahead and perhaps losing your ability to have the option available because
remember we already talked about is we're using paperwork that allows us to say when the lease
dies the option dies.
So and of course the the rental credit, yeah. Yeah. Exactly. Well, absolutely. Yeah that rental
credit how you handle that again? (···0.7s) If they've if they've been I don't know problematic or
or causing issues, you know, you're probably gonna lean towards not returning because again,
Non-refundable option consideration right now. If they've been good tenants, they've given you
the warning they say hey we were splitting up or we're moving or or and now you are able to sell
sell that home for more (···1.0s) or make additional profit, you know, in my opinion.
It's just my opinion, but you know, you'd want to you know, return some or most of (···0.9s) of
that option because again, you want to create Goodwill this isn't just about doing one lease
option deal. You want to be able to repeat this and do this is many times as you can so just think
you know, what hey, you know in a year or two after this they move on and they say, you know,
even though we split up you know, that that investor was really great. It was actually return most
of our money. I would recommend working with them even though it didn't work out this first
time or didn't work out for us, but they were really they're really great handling it and returning
some of that deposit.
(···0.6s) Excellent. And and if they do reach out to you either two weeks beforehand or you
know the day after or two days after (···0.8s) go ahead and you know advise them that they're
(···0.5s) that the contract you know, what the contract says that they (···0.6s) could be violating
it unless it's paid in full, (···1.3s) you know, it's up to you. You always have options so to work
out a payment plan. (···0.8s) if so, put it in writing (···0.7s) and the (···2.0s) whenever it's the
one things that we do is (···1.4s) again, it's rare retina buyers, but our property managers do it
with rentals is even if someone goes ahead in contacts us we go ahead and (···2.3s) The they'll be
sent a letter saying okay.
Thanks for talking to us. Thanks for telling us that the pay dates changed or you know bonus has
been gonna be delayed or whatever it is. It's that's going to affect the rent payment. Please
understand that our company has a business policy that they send out a letter, you know, the day
after that the payment is due and just you know, we'll put in our notes that we've talked to each
other about this (···0.6s) but and what you're doing here is you're going ahead and setting the
timer (···1.4s) where the the court systems need to see that you did those steps.
So you're not waiting two weeks to start the timer (···0.7s) because they're two weeks behind
their day behind or two days behind you're starting the timer and then if they pay by that Friday
if that was what they agreed upon then it's it's it's a non issue.
But if they don't and they say well we need another week or so, you're already well ahead of the
curve and you can move forward with a rather quick eviction process if you need to for your
Market rather than saying, okay now I got to start from scratch and I'm already, you know, two
three weeks. On everything, you know and and as a reminder Eric and I are not lawyers. We do
not practice lawyers and over on TV or gone right now, but we don't play lawyers on TV either.
So make sure that you are checking those local rules laws in the areas that you're working with
and and of course be legal with everything that you're doing as well too.
So well, we'll see you on the next session as we continue on talking about some of the things that
that we can expect or hope not all right. (···14.1s)
(···0.8s) Here. All (···6.9s) right, welcome back everyone. And as we continue to talk a little bit
more about some of the worst case scenarios some of the situations that could occur in a lease
option or a rent to own. I want to remind you. This is you know, very rare in in some cases. They
do happen. Absolutely. (···0.7s) However, you know, when you're in a rent to own or a lease
options situation, you know, you're gonna have you're gonna have issues but not as often as you
know, maybe a normal rental situation.
We're talking about long-term living mentality versus short-term versus you know, in a lease
option these tenant buyers are gonna try to do everything. They possibly can to own their home,
you know, and just as an example. I know I'm making an order on let's say Amazon and I paid
$50 a hundred dollars. I'm checking to see if it's delivered think about making a big deposit like,
you know, 15 20, 30 50 thousand dollars for a non-refundable option consideration. Most tenant
buyers are gonna follow through So don't want you to get panic don't want you to get worried
what we're talking about.
These is so that you can be prepared and it'd be impossible to go through all the different
situations or scenarios and things that could happen. But that's why we're here to help and
support and if they are unique situations or things that we don't cover here you can always get in
contact with us at Pips path. We'll help you guide you through those situations. I'm sure someone
in the network and the vast network of all the Real Estate Investors across the country and across
the continent, you know, they've encouraged something like that.
So don't feel alone. Don't feel that you have to you know, kind of reinvent the wheel or create a
solution or so unique (···0.6s) but again in lease options rent to own I think you're a little bit
more insulated that these are these kind of things happen less frequently than in a normal rental.
So yeah as we talked it, about the tenant buyer doesn't pay or pays late. (···0.7s) Make sure that
if they are going to be moving or if you've decided that you've given them the cash for keys or
you know, there's been an agreement that hey they're going to be moving out at the of end the
month or a certain date obtain that notice in writing and the new address that they're moving to
because you want to have everything documented in again the worst case scenario that you have
to go through, you know litigation or you know legal proceedings things like that.
You can point to that document not just a phone call or saying hey, they said they were going to
move out and they didn't become you know, he said she said in your word against their word. So
make sure that you obtain that notice get where they're moving the date have them sign it again,
you know cover your butt as much as you can with with all those legal documents and having
that reach out to those legal professionals (···0.7s) making sure that you're doing the due
diligence and the proper way so that again in that worst case scenario.
If it does go down that legal route you have those documents saying yes, they sign this
document. It was presented to them. They said they were gonna be moving out on this date as it's
dates here. Here's the new address that they said they were moving to so that it's all documented.
(···0.6s) Also, once they do move out you want to make sure that you're you're going to the
home you're going to the house is immediately as possible inspecting taking pictures, you know,
looking, you know, verifying the condition of the home, you know, if they've left it in complete
disaster, you know, and again, I remember when I first started it in real estate investing you hear
all the horror stories right tenant buyers are taking the toilets, right or you know, leaving leaving
(···2.0s) all kinds of junk and rubbish and you know Taps on and and just leaving in a state
repair again with the lease option rent to own you've built that relationship with them at this
point.
Hopefully you've been able to come to name a couple, you know (···0.6s) separation for lack of a
better term that you know that you are leaving on you know, somewhat good terms obviously
didn't go according to plan.
However, you are, you know, leaving them in a better situation if it's you know, the cash for keys
are returning some of their or most of their option deposit (···0.8s) that you know, there are
gonna leave that home in a good state of repair, but you want to be going and visiting Property
the home as soon as you can and if there are any deficiencies that do you see in the home that
they are noted right away. They are documented taking photos and then following up with the
tenant in writing (···0.6s) stating the expectations or saying hey, these you left this in this repair
or you know, you have you know, 50 pounds of garbage here.
You know, what what are you gonna be doing with that? Are you coming back and taking that
and again documenting through that through the through that process? Yeah, the the (···0.8s)
here's just kind of a maybe a (···0.9s) again extreme extremely extremely rare, but here's here's
how I might play out. So (···1.0s) it's a couple they're married and they decide that they're not
going to stay together. And so that they're going to go ahead and and move out.
So (···0.9s) hopefully they've told you that ahead of time that they're going to go ahead and
(···1.5s) you know, hey, we're not going to be here, you know (···0.6s) in the next few months or
maybe you've noticed because they didn't pay rent yesterday. (···0.7s) Either way you make
contact (···1.0s) And (···1.4s) you don't have to do anything. I mean worse, I mean (···0.7s) you
could be so militant about it that you could go ahead and say, you know what you can move
out.
If you're not we're gonna Force you out and then we're gonna come after you for any deficiencies
and you don't have the change you obviously get nothing back from your end rock you get
nothing back from your rent credits. If you were giving them rent credits, you could you could
certainly have the right to do that. And that's one of the important things you're gonna see in the
contract is that the contractors between us and our tenant buyers are very landlord friendly. And
so (···0.8s) you certainly have have the right to do something like that with one exception North
Carolina at least option law says that (···0.9s) if someone falls behind the state law says that you
have to give them a chance to to bring it current and there's a time period I think it's once every
12 months (···1.0s) you have to do that.
So (···0.6s) the North Carolina law is very clear, but again discuss it with your attorney, but
that's the only one where where (···0.8s) You would have (···1.0s) be a little bit locked into
something, but it's actually I think the North Carolina law is is (···1.2s) not hurtful to to a
landlord doing a rent to own. But anyway. (···0.8s) Anyway, you could be you know, it's militant
as you can as you want to be about it, but one of the things that we encourage you to do is think
about how you might be able to help them if they're not staying together.
And one of them can't buy it without the other then let's go ahead and let them move out and so
you don't have to give them any money. You don't have to do what we call cash for keys, but you
might want to consider it. Now. Here's what some investors do in a situation like this. They will
go ahead and again having communicated with the couple (···1.4s) say well, it's unfortunate and
however, we hate to see you leave empty-handed.
(···0.9s) We have a simple one-page document. It just states that you are moving out. You're
going to be prepared to move out by certain date. But if you keep your rent (···0.9s) current
during that time period and you give us at least 60 days heads up (···1.2s) where we are also
allowed to show the property during those 60 days (···0.8s) then we will go ahead and give you
an amount equal to (···0.8s) Perhaps a 25% of what the original and rock was.
So for instance. (···0.9s) Let's say on day one with with this couple you collected a $40,000
enrok (···0.6s) and you don't have to give any of that $40,000 back because that's the whole idea
of a non-refundable option consideration. However, here you come with this (···0.7s) additional
document, you know, when that when the time presents itself that they're not going to stay and
you go ahead and on there say if you do these things we will give you $10,000. All right.
So what do we want from them? We want them give us 60 days heads up pay rent during that
time period give us the right to show the property to other person perspective tenant buyers
(···0.8s) or tenants or even if you're going to turn around and sell it retail retail buyers (···0.6s)
and (···0.5s) go ahead and (···0.5s) take all their things out of the property leave it broom swept,
(···0.9s) you know, no other damage other than maybe some normal wear and tear of their time
being in there as a tenant (···0.6s) and (···0.9s) we want to make sure you know, there's any
utilities or something like in my market water follows the property.
Yeah. Yeah and And incentivizing them, right? That's ultimately what you're trying to do so that
you can you know, get what you need. So whether it's selling realisting re-renting that property
having them, you know (···0.6s) collaborate with you in really working conjunction so that you
are able to you know, make a good situation out of a bad situation and you have to remember
where they're coming from as well too. They probably didn't want this to happen either right as
much as we're disappointed that it doesn't follow through the tenant buyers not able to I'm sure
they're just as disappointed.
Nobody is starting a rental program or going throughout that whole application process screening
process looking at homes, you know paying, you know, a significant (···0.8s) non-refundable
option consideration hoping that it's not going to work out right? So again having that human
element can communicating with them, you know, seeing what their plans are where they're
going. And again, if you can't help them, you know, obviously your network of people of other
areas that they have rental properties that are available that you can refer them to now if they're
terrible clients.
You're probably not going to want to refer them to Investor that you know, that's not going to
bode well for you, but if they have been, you know current and it was just you know, life
circumstances or situations. The most important thing is (···0.8s) That communication so
knowing that hey I'm going to come there in person. I'm going to be there this date or you know,
giving them the proper notice the proper documents right (···0.5s) being in contact with the legal
professionals that you're working with to make sure that you are following a system so that again
that if you are heading down, (···0.7s) you know legal proceedings that you have all the proper
documents in order because that can really delay the process too because they're you know again
at this point you hopefully vetted them out that they're not that professional tenant that they're
gonna know all those laws, but those can be delayed depending on the province the state that
you're working in, you know, there are time delays or like Eric had mentioned in the previous
session, you know, resetting the clock and you don't want you know to get any of those delays
that are on your side.
Obviously there might be things that delayed getting back from them.
However, you want to be doing everything that you possibly can to move that process forward to
say. Hey, you know what we are going to work with you or you know, what? Hey, maybe we'll
pay for your first month or last month's rent at the new place that you're going to again keeping
them incentivized to you know communicate. With you (···0.7s) to work in conjunction with you
to collaborate on the best situation again, knowing that this is nobody's you know, first option to
go through the negative side of this. Yeah. It's maybe in a few minutes we can talk about a lot of
the what if questions that some of our live (···0.9s) live classes (···0.6s) asks typically ask
(···0.9s) one of them that I can think of right off the top of my head is okay, you know, when we
when we have this go back to the scenario of this couple that that are breaking up and they're not
going to be able to stay and (···0.6s) we offer them the $10,000.
You know, when should we when should we pay it? Well, obviously once they've satisfied all
those things and have moved out and you know (···0.7s) utilities that are that follow the property
like in our Market water would follow could be a water lean against the property make sure all
those things are paid.
It might be a couple weeks later (···1.4s) and (···0.9s) whenever if you ever come across
something with a very unique situation and a unique, you know. Specific property address a
specific tenant buyer. (···0.9s) You know who those folks are. (···0.8s) Talk it over with your
real estate attorney. Alright, so for instance with this couple one of the questions comes well.
Okay. When should we send the check and who should who should we make that payment to and
when we again, we're not attorneys, but it wouldn't surprise me if your attorney said well, let's
look at the lease and the option paperwork.
It probably says, you know if it's a husband and wife are probably says him and her and if it's
him and her meaning the word and is in between it's not him or her that says him and horror or
her then what's gonna happen is the (···0.9s) the attorney's probably gonna say you need to send
those funds in the name of both of them with the word and together. So if they are already
divorced or if they're already legally separated, (···0.8s) they have to divvy it up based on what
they agreed upon or they in their lawyers agreed upon and so it's not on you for so for instance.
We're if we would send it to him or her and you know, he gets the funds he puts in his bank
account. He doesn't share it with her and that was part of the agreement then she might have a
legal recourse to come after us and Hey, you overpaid him. You never paid me. You still owe me
regardless if you can collect from him or not. So (···0.9s) just just talked those things those when
they occur (···1.9s) we can go back and forth and we'll do a few here in just a minute, but we can
go back and forth with these, you know, what might happen.
But when something if something happens you have specific information to share about a
specific property about a specific tenant buyers. That's where your real estate attorney in that
state can help give you specific specific answers. Just remember you always have options. Look
at you know, how you can handle it multiple ways. Yeah, and again another another question
that comes up that we've gotten in the live classes or the the (···0.7s) online classes as well, too.
Can can I transfer my option to you know, a friend a family member somebody else and you
know, (···0.7s) again it really it all depends on how you want to operate your business. But
(···0.5s) the way that I would approach it was we still have to qualify these clients. We still have
they they have to Go through a screening process. They have to go through the same type of
process. It can't just be you know, replace me and put this other person in there. And now you
have an unknown commodity and unknown person that you're just hoping will just because they
knew that original tenant buyer.
Oh, it should work out right? So again, maybe you're in that situation of going well. Hey, I'm you
know, I have to pay my mortgage and taxes and insurance every month. Okay, they have
somebody already to come in, that'd be great. And you know, that's, you know, not uncommon
thinking of saying hey we want someone to to cover those expenses, but I would recommend
making sure that whoever they're referring. That's great that they have something that can maybe
take over or they're leaving the property you say hey have somebody else that's interested in this
property.
But again, I would start that screening process again, you know collecting that paperwork having
those phone calls establishing Communication in a relationship with that person and seeing if
they are going to fit if those numbers do work, right (···0.6s) and then the question of can I
(···0.9s) Transfer those initial and the non-refundable option consideration initially. The monthly
credits that have been paid up to that month. Again. It becomes a little bit, you know muddy
from that standpoint because you've collected the money from you know, tenant buyer a they've
referred now a friend a family member somebody else (···0.7s) tenant buyer B, you know, how
are they going to transfer that are they going to be living together?
They're gonna be staying there together. Is this tenant buyer a moved out? And now are they
using the option considerations from tenant buyer a it gets a little bit muddy a little bit confusing.
But again, you know, there is a way to get through it. And if you know, there's a proper
documents of tenant buyer a is transferring x amount and X percentage. Make sure it's all
documented. Don't do it on the back of a napkin here why my word for sure and it's a couple of
things there make sure it's well documented for you to protect you as the investor but also, you
know, someone is going to whoever's left when the Music Stops holding holding the golden
ticket is gonna have to be able to qualify for alone.
So it's also the Words broker and/or the underwriting Department making sure they can make
sense of okay, here's how the it started and you know on day one and here's you know, two or
three years later what that looks like and making sure they can get some loans. Yeah at that point
in for all intents and purposes you're starting a new lease option and new rent to own program.
Right? It's the same property (···0.7s) again. Maybe you can increase the rents increase, (···0.6s)
you know, the start purchase price the end purchase price so that you can maybe gain a little bit
more profit but you run a one to do the same screening and maybe even more screening (···0.7s)
on that potential new client coming in. I like the fact that maybe you start with the clean slate and
say hey, I'm in a market this out to anybody and everybody if you have somebody that you
know, hey, that's great. But they're subject to just the same screening that they that the initial
tenant buyer and they should understand that because they went through that screening process
initially at the beginning say, hey, we have to do the same thing.
We can't just take your word that this is a good person. (···0.7s) Yeah, it's interesting because the
whole idea of an option is that it has value and it's it's an opportunity that has value and so it
wouldn't surprise me. If you're a real estate attorney said that on the lease option you give your
tenant buyer. You can restrict a lot of things (···0.8s) and you can even restrict their ability to
sublease subrent sub option out, but you can't completely restrict it because if you completely
restricted then it's an option that cannot think an attorney might say find a secondary market for
(···0.6s) to calculate its value.
So so (···1.5s) then again you always have options something specific happens talk to your
attorney and then (···0.7s) it'll come to well we can do we could kind of do a transition do an
addendum change the names change the people change maybe if you need to the dollar amount
someone pay an additional option fee or tenant buyer one gives their cousin (···0.5s) part of the
option fee gets credit because you could there's a bunch of different ways.
You can shape the Plato but I think like you said alphonsa, it might just Cleaner for the cousin
who's going to take over the whole thing to go ahead and have a brand new Option can (···0.6s)
option and Lease maybe with a reset because he or she might need the, you know, three years
instead of two years also as well. I think you mentioned in the previous session right the kiss
model. Yeah simple.
Yes, really? Okay, (···1.9s) but (···1.0s) yeah, you don't want to create more more work more
headaches more complications than you need to (···0.6s) but again, you know, if that's the case,
you know again, that's that tenant buyer trying to work with you to make the best care base best
scenario out of something that didn't go wrong. So (···0.5s) I guess yeah, what are some other
questions that we we get commonly from from (···0.8s) we you know, we have some people who
it's extremely rare, but can we go ahead and (···1.5s) can we go ahead and have the bite early?
(···0.8s) And yeah, so (···1.6s) now if you're if you're kind of counting on especially in a high
high price Market, if you're doing lease options on a one and a half million dollar home or above
you might need to be capturing a lot of (···1.1s) positive net cash flow. So (···0.7s) again, you
could shape the Play-Doh. So, okay, maybe it's a three-year lease option. But you cannot
(···0.9s) you cannot exercise it anytime during the first 24 months or however you want to do
you could say anytime in the next in the first 22 months or 26 months.
So you certainly could do that (···0.8s) the way our options are built is that that they can exercise
at any time right now, (···0.6s) there is an incentive built into the system for them to go the full
term. The incentive is the longer they're paying you rent the longer. They're showing a track
history of being in the property as a primary residence and able to pay that dollar amount again,
we talked earlier about making sure that they (···0.9s) ideally (···1.0s) them rent up at or above
what the (···1.6s) The future pity payments going to be whether it's the rent itself or the rent in
combination with a rent credit that dollar amount is coming out and when they go to get a loan
it's going to be less or slightly less so that helps to underwriting department.
So the the (···1.6s) yeah, so (···0.5s) yeah, that's a common question from obviously from from
students that we've done in the live classes as well as every not every almost all almost.
Every tenant buyer is gonna buy out earlier. They want to buy out early or they have a three-year
option and they're like, I'm gonna do this in a year, (···1.0s) you know, that's that's great that they
have that mentality that they're gonna work towards it most times. It doesn't for doesn't work out
that way. However, if it does happen, right if it's a you know year and a half into two year rental
home program and they are able to qualify, right? They they own they've done their work.
They've done the things that they need to do to improve their credit to save up more, (···0.7s)
you know claim that income properly then yeah, they should have that opportunity now. One
thing I will add is, you know, depending on the terms and conditions of the financing whether it's
for your joint venture partner or the mortgage and financing that you've (···1.0s) you've gotten
there might be some early bio penalties that are incurred from the bank or from the lender. So
what what I've done in the past is saying okay great. You can buy out early. We're going to end
our mortgage really but there are going to be some fees or or some things that are passed down
now, we're not making any money on those fees.
If the bank charges x amount we're gonna charge that same x amount (···0.6s) and again working
that out on well do they have that extra to pay those fees (···1.5s) and are they willing to pay that
so it might be again incentivizing them to stay in that program again continuing with that cash
flow for yourselves as the investor that extra year of appreciation, (···0.7s) you know, again, if
they've done that work and they are able to and the program early all the power to them.
That's amazing. That's that's a great thing that they've been able to do that that now frees up your
Capital to go do another deal right? You're you're making your profit earlier. Always a good
thing (···0.8s) but you want to make sure that any additional fees or costs that you're incurring
from the bank or lenders or things that you have to incur that they you're not out of pocket for
those or or those are passed on to the tenant. Yeah, and again extremely rare someone wants to
exercise early but this would be a good conversation early on before we set up the deal if we're
using a JV partner. Hey JV partner, it probably will go, you know the full two or three years are
almost to that but you know if they all Sun come into a lot of money and they don't need to do a
alone or don't need to do a low down payment loan and they can easily, you know, the next day
get a 20% down payment loan.
It's possible that this thing will cash out early and and if again we were talking about the four
Market forces, you know first was appreciation and next was Equity position that those things
will the joint venture partner will go.
Oh, yeah. Well, we'll cash out early that that's a big chunk of of our profit there. But the third one
was the net cash flow in the fourth one was then. But the third one the net cash flow is the is the
portion where the (···0.8s) if you're putting a lot of a lot of the wealth accumulation wealth
building is coming from that the JV partner goes. Well that's going to kind of kill kill part of the
deal. So by (···0.6s) managing expectations. Yeah AV partner absolutely in being prepared for
that. And like I said almost every tenant buyer is, you know, say or want to buy out early, you
know that day one they're incentivize their have the most energy the most excitement at the
beginning of that program, but realizing that it does take time to improve credit.
It does take time to save up the positive. It does take time to you know, make sure that you're
claiming your income property. I know most lenders Banks want to see two year average, right?
(···0.6s) So yeah again, those are the things the types of things to kind of get prepared for and I
guess one other thing that I want to discuss is a question that comes up a lot is what if that tenant
buyer isn't ready to qualify and they can't get their financing, you know, buy that you know the
end of that term what are the options?
Or what are the things that can happen at that point there? So I'm Leah, let's discuss that. Yeah.
Yeah, so we had someone who (···0.8s) somewhere between the (···1.0s) beyond the two year
but not before the three-year portion. (···0.8s) He changed jobs, but he the thing was he changed
jobs to a different completely different industry. So that created for his particular loan.
lot of people is not to going be an issues because there was there was no change. There was no
(···1.9s) Lull in the income stream for him. But but what it was the lender was like, well, you
know, this is a new industry for him and this, you know, we're a little bit concerned about it. So
again, (···0.9s) We don't have to do anything. Right we set up a good opportunity for for him. He
has a chance to buy it. (···0.9s) It's not our fault that he changed jobs. It's not our fault.
If you know the (···0.7s) The Lending world all sudden goes into hibernation. It's not our fault if
interest rates go from you know, whatever low up to, you know, 28% It's those things back on
day one when we set up the whole thing. It was based on information everyone had and so we
don't have to do anything. But you know, we want to make folks happy and so for us we made

the decision with what we were going to do was we're gonna go ahead and give them an
extension. We talk to the mortgage broker. You know, how much time does he need in this
thing?
Well, he probably would like they'd like to see him be in this industry for 12 months. Okay, you
know, he's been in there for four months we could we could do an eighth month extension. We
can do a 10 month extension or 11th month. We just said let's just make it simple. So we did an
addendum for the least to do another year and in an option for another year so (···0.6s) and The
conversation comes up. Well, do you charge a higher rental rate? Do you charge a another option
consideration? (···1.0s) Talk to your attorney that would be unique situation about specific
property about a specific (···1.5s) tenant buyers (···1.5s) with the if the markets going up pretty
quickly when surprised me if your attorney says, (···0.7s) yeah, you can raise rent if the both
again it's legal both parties agree to it.
You know, he said he the tenant buyer says yeah. I'm okay paying a little bit more rent. And/or
of interest rates went up. It might behoove him to pay a little bit higher rent for the next 12
months so that he shows that he is (···0.8s) he is going ahead and can afford that higher amount
that would correspond to his future Piti payments.
Yeah and back to in lease options you have options, right? And yeah, I believe in extending the
program again if the client is, you know on time or current with rent paying on time, they've
been good tenants and I think you know, if you're doing your due diligence and doing you know
your work properly you're gonna be able to anticipate that right in a year and a half or two years
into a three year rental and program you're gonna kind of Hey, we're going to be a little bit short
on income or yes.
They've changed their job or either credit's not right where we need it to be yet, or you know for
for the (···0.7s) for the deposit that they've saved up (···0.5s) through the initial option
consideration in the monthly credits, you know, that should be lining up because that's what you
set them up for. However, yeah again credit, you know, maybe it takes longer for them to lose
those old habits. Right? (···0.7s) And the other benefit is if you are extending a program a year
or two years. Well, hey, that's another year of cash flow. That's another year of appreciation
(···0.6s) again, you can increase the rent if if you're (···0.8s) mortgage payment has changed a
little bit if the taxes typically they're gone up or insurance has gone up then again.
Yeah, you can increase those payments (···0.5s) again making sure that it's legal making sure
that you know (···0.6s) that you're doing everything. Ethically, however, you know talking to
your lawyer making sure that you have that whole lined up (···0.8s) but almost like setting up a
new rent to own at that point. There's a the first three years didn't work out. Great. We're going to
now start a two year program or a one-year program.
(···0.5s) So that these clients and really I think what's more important is zeroing in on Y. What
was the issue? Was it their credit? Was it the income? Was it the down payment? What was the
issue that had caused them not to do that and getting to the root problem of it. It'd be great. Okay,
let's extend it. But then in a year, are you gonna run into that same issue as oh, hey, we have to
extend it again. Oh wait, you didn't claim any of the income? Like you said you were going to
right you you showed 90% of expenses on yourself employment. Right? And so again, it's
making sure you're getting to the root issue of saying okay.
It didn't work out this time. We're gonna give you another opportunity. We're gonna be able to
extend it. Don't make it like an automatic like, oh, yeah. Don't worry. We're gonna extend it.
Right. It's getting to the root issue of like, okay. Why why were you able to? Okay and what is
Gonna Change in this next year or two that we're gonna extend it so that we are gonna hit that
Target and we are going to be able to be successfully selling it back to you at the end. So
(···0.6s) yeah having those things in mind working with the client (···0.7s) extending the
program again, these things are rare they did they do come up for sure. That's not gonna say they
never do that's It's (···0.6s) a hard word to say never but it's being prepared, you know reaching
out to to us to the network to Pips path to see that you know, what others are doing and doing
best practices But ultimately it's gonna be up to you your decision that you make of what you
think is the best thing to do.
And again, you're going to know your clients better than anybody else (···0.5s) to see if it that
extension or not is going to be worth it. So, yeah, and and another one that comes to mind was
the couple who decided that they weren't going to have kids moved into the lease option.
And then in the lease options, they decide they were gonna have a significant size family and
they had already started that process and also in the house that they were in was not going to
meet their their demands again, we always have options we don't have to do anything. All right,
(···0.8s) we could say, well you have the golden ticket to buy this particular property. Maybe
what you want to do is you want to close on this property, maybe one of them, you know, add a
you know, another bedroom or another two bedrooms or what have you a bigger kitchen, that
could be an option. (···2.0s) Some other thoughts you have any thoughts on that before noon?
Yeah. No absolutely good. Yeah. Yeah. So the another thing is well that golden ticket is for that
property. There are no rules. So maybe what we consider is going ahead and saying that the we'll
go ahead and find another property a larger property and maybe give you an option to going
ahead and buying it. And so what we'll do is in essence transfer your N Rock money to this other
property now talk to your credit team.
And/or the mortgage broker make sure you know what that's gonna look like. Are you on the
same price point maybe going down a notch and quality but in larger in size or is it going up, you
know a notch and quality and a notch in size and now that's that's going to impact the price and
that could impact their history there. So (···1.5s) My (···1.1s) attorney one of my attorneys
specifically said that trying not to keep the same people in the same property under lease
option.
For more than three years without talking to me is what the attorney said. And so, (···1.7s) okay,
so maybe we don't want to do a fourth year or fifth year extension without talking to the attorney,
but (···0.8s) How about we go ahead and move this couple from this property either give them a
chance to now buy this property this other this bigger property or give them another three year
(···0.5s) option, right maybe transfer some or all of that options for the first property to the
second property. They might have to put beef up that option there. So, you know if your
attorney's like mine, you're turning might go.
Oh, yeah. If as long as it's a different property, (···0.6s) it's not you know. (···2.1s) Going be to
an issue with a legal term called equivalent interest. And so yeah, you know house a for three
years then house B for another three years. So, you know, so and just remember you're not alone.
You know, when you heard when you encounter these issues or or (···0.8s) things that are bound
to come up Reaching Out The Power Team the people that you work with are going be to an
awesome resource to to bounce ideas off of and come up with the solution.
So (···0.6s) but yeah, let's yeah, let's wrap this session up and we'll see you on the next one. you
(···14.6s)
(···0.8s) Here. (···7.6s) Alright, welcome back everyone as as we continue on through our
sessions here. We you know talked about some of the what ifs, you know, negative situations
things that we have to prepare for. But now let's let's switch gears a little bit and talk about the
end of the rental or realistic thing to be prepared for anyway, absolutely. Yeah, that's what we
want to prepare for is this successful, you know, a successful sell back to the tenant buyer, you
know, they're getting ready.
They're getting excited, (···0.5s) you know, all the things that we've talked about, you know,
initially through the screening process the multiple visits throughout the rent to own period and
now we're gonna be you know, officially selling that home back to the tenant buyer. So some
general, you know best practices that we recommend, you know, typically six to 12 months
before or prior to the option. The purchase date (···1.1s) have your credit team, you know, the
mortgage broker the finance team that you're working with. Reach out to that tenant buyer again,
right starting to collect, you know, all those documents that we collected at the beginning of the
rent to own program.
We're going be to collecting again too. So the credit team qualifies and obtains the mortgage
financing approval for your tenant buyer and that credit team works with the tenant buyer to
obtain the financing in time to purchase. So yes about 12 6 to 12 months before, you know that
program and you're gonna want to start collecting those documents, you know, getting them
prepared making sure that everything that you've talked about over the rental period is still still
valid still true that you know that tenant buyers now getting ready to own, you know, they don't
have to get them moving truck and do all that again.
However, it's getting all that paperwork up to date job letters and you know pay statements and
(···1.6s) As well as you know, the the previous year two years tax filings so they can put that full
picture together and now they're officially going to get their own financing. This is an exciting
time for that tenant buyer. But again, don't forget, you know, you need a lot of paperwork and
you know kind of help them along throughout that process to make sure that they they're getting
all those things in order. Yeah.
Absolutely. So again, very exciting time. This is this is yay (···0.8s) tenant buyers happy because
they're getting they're gonna become an official owner (···0.6s) you're happy because they're
happy but you're so your bank accounts about to get happy. And so yeah, this is a very exciting
time and (···0.9s) we (···0.6s) are (···0.5s) we love our tenant buyers. We want to take care of
them through this process (···0.9s) the usually the credit team the mortgage broker is going to be
the ones who are holding their hands, but sometimes a you going ahead and you know staying
connected with them and saying go you're in good hands with Jenny you're a good hands with so
and so and they will especially if these folks have never owned a home.
For so this is not just their first rent to own. This is their first home that they're going to be
owning. And so (···0.7s) just staying in touch with them. And remember it's first of all, it's the
right thing to do. Second thing is these folks if they've been giving you some referrals on some
tenant buyers, they're about to be potentially (···0.6s) referral machines because now they are the
success and so this is also your opportunity perhaps to (···0.5s) if you're using social media for
marketing or for (···1.0s) showing that you know, what your services (···0.8s) And this might be
also a time to (···1.0s) put put some a marketing spin on it as well.
And and again, of course we want to get the tenant buyers okay with that (···1.4s) in really
strange real estate times times where we have (···0.5s) a super high appreciation and and it's a
strong strong sellers Market than even local media sometimes like to hear stories about this and
here's someone who (···0.7s) had a had some bumps on their credit and they might come out
with a film crew and you know (···0.5s) here these homes are going for 650,000 and you're
selling this thing for you know, 600.
It's unheard of in a strong buyers Market that you may feel like I should have (···0.5s) I should
have had I known I would have marked the appreciation higher with a soul to them for 650. Hey,
let this tenant buyers get in on a $50,000 discount.
It's unheard of it probably hasn't happened in in, you know in a year or two in in, you know in a
10 mile radius. So the film crew will come out and end or the (···0.9s) What have you
newspaper? Whatever it is. We'll also maybe want to hear about the story but get your tenant
buyers. Okay (···0.6s) in markets where they have gone down slow the exact opposite. It's a
strong buyers market and (···0.8s) Property prices are stagnant or or there's depreciation. And/or
(···0.6s) things are listed forever days on Market is more like months on market.
Then that's again an opportunity where you know, here's someone who was had an opportunity
to get into a property. (···1.0s) We've even been known to in really really depressed markets or
times to go ahead and want to like at a last minute, you know, knock their price down by twenty
thousand dollars just so it'll it'll cash out. So it will sell and then you know, it looks like oh we
lost 20,000. No, we Peg the market for what it was three years earlier.
It didn't produce what we thought and (···0.9s) we'll go ahead and get $20,000 worth of
marketing and Good Will from the community just with that. So, you know, we want to celebrate
them again contact local media. Here's a place where (···0.5s) someone said it couldn't be done
and we were able to put them in the property and at the last minute we don't do this with
everyone. They were we knocked the price down 20,000 wine because Our company care so
much and wanting to turn renters into Property Owners. Yeah, (···0.5s) absolutely.
And especially if you know in most cases the tenant buyers is the first time that they are buying
that home is giving them the steps of what's going to happen, right? They're gonna have to go
into their lawyer's office. They're going to have to get you know, you know the information from
our credit team so that they can you know, sign the proper documents and kind of giving them a
(···0.7s) step by step of hey, you know, what in the next two weeks this is gonna happen and the
next month and the next six weeks so they can prepare and plan for that and anticipate what
they're going to be able to need to do when they're qualifying right and we're going to bank
probably getting some phone calls back and forth of hey, you know, making sure that
everything's in line.
All that paperwork is in order and that's where the finance team is really going to be helpful for
you. You know, whether that's your mortgage broker your mortgage agent. The people that
you're working with is getting all that information collecting. It's almost getting back to the
beginning again of collecting all those documents. And and if you know the the mortgage team
the finest team have been doing their good their job, right? They should have Those documents
ready to go. We just need the most updated things in preparing that tenant buyer but to your
point.
Yes, they're gonna be referral machines, right? They're now officially homeowners. You want to
celebrate that whether it's a housewarming gift whether it's a (···1.2s) maybe it get together or
something like that where they can they can celebrate they can talk about that right again, there's
so many different ways that you can celebrate their success as they continue to, you know, go
throughout that process and (···0.8s) when my always thought is is, you know, maybe they're
gonna be potentially an investor down the road right or they can be a joint venture partner,
especially if they're buying it with some some Equity into the property as well.
So then maybe start planting those early seeds of hey now that you are a homeowner. What's
your next step? Right? You want to inundate them right off the bat obviously staying that
moment and and get them to that home ownership, but then start planting those little seeds of
hey, you know what this is a great program for you. What about if you were able to help another
family, that's that's an excellent (···0.7s) thought there Alfonso because as you do more and more
of these (···0.8s) Noticeable amount of them will be people who are self-employed and a of lot
those will be people who own a business that is produced in cash and has an employees (···0.6s)
and (···0.9s) some of them will want to continue to take their if they can take their winnings or
their profits from that business and put it into the business to grow it.
But some of them get to a place where it kind of plateaus and then knowing that hey here's a
legitimate investor who helped me get my own home and I'd like to spread the wealth. I'd like to
you know, make (···0.6s) a return on my cash that just I'm sitting here and can't put into my
business for whatever reason and I know that these are folks are legitimate because they helped
me get my home.
So yeah, excellent opportunity there. Yeah sharing that and sharing in their excitement sharing
the things that you know going back and you know, when you've done those we've talked about
visiting the property, you know on a quarterly basis or so and you know, maybe taking some
photos of things that they've renovated or you have those photos from when they first moved in
to now maybe they've decorated or painted or done something different done some renovations
to the home. (···0.7s) I know what we've done in the past is you know, look at those pictures and
maybe put them in on whether it's a USB drive or or it's a small, you know, small album that you
can make online say hey look this is where you know, what's remember when you moved in in
that wall was there or when when you know, that fuzzy carpet was in the basement or you know
any of those Renovations and celebrating that and actually creating that time to go back in time
reminding them.
Hey like this is your hard work your hard effort. The time goes by really quick, you know, and
you know, it seems like you know three years. Oh my God three years, but over time you'll see
that you know, it goes by a really fast and remembering those things that you know, oh my gosh,
I forgot that we did that and it reminding them they've put in that effort and again continue to
build that relationship long Beyond after (···0.7s) the rental program and you know, you know,
that's where you know at that point, you know, friendships and relationships can be built and
again, you know, whether it's referrals or or staying in contact or again.
Yeah planting the seeds of investment. It's a great opportunity to to celebrate all of that. Yeah,
and some of you are going to be using Thing maybe mortgage brokers that you network with are
sending you clients tenant buyers.
And then those tenant buyers are going back to those respective mortgage brokers and getting
loans or some you of are going to be more like having in-house credit team or going ahead like
and having a specific mortgage broker that you're that you're (···1.1s) you're getting some lead
some other way. Maybe not through mortgage brokers loan officers, but then you send it to like
(···0.5s) my mortgage brokers Jenny you're sending it to a Jenny type person who's an
independent mortgage broker and (···0.9s) when when those things occur, this is also an
opportunity for you to well.
Let's go to back Jenny. It's a good opportunity for Jenny here or whoever to be able to also get
some leads from other people who want to do that and so she can get some business from this
some repeat business not from that tenant buyer typically, but specifically that tenant buyer but
who they know and so this is something that can grow in balloon into as big as you want it to
(···0.7s) obviously. you start to get bigger and bigger there might be key elements where you
want to start to, you know hire out or you know have an employees or have a someone you
subcontract some of that work to (···0.8s) one things that that (···1.3s) I was good at but I hated
was Property Management of the rentals.
And so that was one of things this you know, as soon as I got to decent size. I was like, okay Eric
is no longer going to be showing, you know, rental houses to to potential tenants and handling
calls in the middle of night. So I don't mind paying for that (···0.6s) some other investors have
said (···0.5s) that what they did is what they went ahead and created a whole another Standalone
business.
(···0.5s) I've got some friends who did that and we're quite successful just in a property
management business like (···0.9s) Eric's not gonna do that, but with the lease options we
manage that in house because it's it's so much easier. So (···0.9s) as you grow find things that
you love doing and maybe you want to continue doing and find things that you know, maybe
aren't your cup of tea or maybe someone could do better than you and you could go ahead and
hand that off to them as well. Yeah, and as we're talking about celebrating we've mentioned, you
know celebrating with the tenant buyer and you know joining in their excitement, but don't
forget about all the people that help at the beginning of that process right that real.
Sure, that went out was shopping looking for homes, maybe multiple weeks that went by that
they were you know showing these kind of buyers, you know, the properties that they were
looking at reaching out to them. It's a great opportunity to say. Hey, remember two three years
ago when you're helping Mr. And Mrs. Tenant buyer now, they're officially successful
homeowners. You'll thank you so much for for being part of that. Right and again another touch
Point another I guess reason or excuse to reach out to them and in staying contact with them.
Hopefully you have been doing that with them throughout the program. But again, when you get
to that successful completion, it's hey these specific tenant buyers remember now it's coming to
an end. It's not, you know, just the beginning and then they're on to their next work is and again
the same with the mortgage broker whether it's the home inspector, you know, the insurance
agent all the different people that have participated in that power team of here. Here's a real life
example of the successful deal because again, I think it's just human nature the negative stories
or the bad bad bad occurrences always kind of come to light or those are on the Forefront on the
first page second page third page.
But if you can go out there. (···0.8s) Reach back out to that the realtor the mortgage broker all
those power team members that were part of that initial process. Now, you've been managing
that throughout that term and going back and saying hey remember on this this particular
property that's again going to be a good omen a good (···0.7s) a good point that you can touch
them and say hey look this is this is because of you but you had a part in helping us in doing this
we want to do more of these don't forget or keep doing these right.
So again staying in touch with them and reminding them throughout the program is really good,
but then when they're successful nintendent buyers actually the homeowner, hey, that's a great
time. And again, that's maybe a way for those other power team members to generate some
business and referrals through them as well. Yeah, and (···1.6s) You don't have to grow bigger
than you want to grow but you know be prepared that that has an opportunity because what's
occurring here is that you are going to have other mortgage brokers who are saying hey, I have
people who won't qualify (···0.7s) in slower real estate markets.
You'll have some (···0.8s) some real estate agent specifically listing agents who are saying that
hey, I have a seller and you know, it's it's in an area that's should be owner occupied. It's moving
slow. (···1.0s) You know, can we look at some other avenues to go and sell this thing? And so
there's a of lot places where you're gonna start getting good buzz and people will maybe be
normally just naturally attracted to you on that process there.
So (···0.7s) yeah, so some of the you know, specific things and obviously there's going to be
some paperwork that needs to be done. You know, it's not just hey we bought the home and it's
official there needs to be some (···0.8s) some paperwork done as well too. So typically about you
know, three months before the the end of the the program or at the end of the option contract.
Sending a reminder to notice of the tenant saying hey, it is three months before you should be in
contact with them. Obviously frequently throughout the program. But at a minimum three
months before saying hey, we're going to start this process again, making sure everything's in
order.
You know, that's typically the processing time with most lenders banks that you know to get
things in order to get that interest rate to to lock in, you know, the certain certain approvals and
all that kind of stuff and as well. It's actually written you will see it in in the contracts that we're
going to cover and in a future session is that you need written notice from that tenant buyer at
least 90 days before that. They want to exercise that option now it is the semantic that should just
be a you know, an automatic that they're gonna that they're gonna sign that of course, if they're
they're you know current they're they've done everything they need to do they're gonna be able to
qualify that exercise of option.
They need to give you in written notice so that it actually can fulfill that contract and then of
course (···0.5s) completing and signing the purchase and sale agreement at this point here. It's I
guess it's a private sale. (···1.3s) But again, you'll gonna have the proper forms. Humans that
they're going to be now on the buyer line you or your joint venture partner is going be to on the
seller line all the terms and conditions closing dates all that kind of stuff so that you can provide
that to the lender or they can provide that through the mortgage broker to that lender so that they
can you know, get the things get the ball rolling get their qualification and it is it's just it is
paperwork, but it is important it needs be to done.
So if you are working with a realtor, maybe they can help you that maybe on a flat fee. They're
not going to get the commission as they would on a on a normal sale. But again if you've been
working with them and and they're good part your of power team, they should be able to do that
or you maybe you'll get comfortable and have that agreement of purchase and sale. Yeah. So
(···0.5s) again follow the advice of your real estate attorney.
(···0.6s) Go ahead and you know, you know do what what they recommend for your your local
market and one of things the that we do that's a little bit different is that (···1.0s) we let me step
back a second. A lot of investors will go ahead and put in there. Tory you have to give us the 90
days heads up and so we with us that's not something that we require mandatory. But again our
situation is a little bit more unique because a lot of these folks are people that Jenny has been
staying in touch with for you know, two or three years, (···0.7s) maybe not, you know, maybe
just periodically but as it gets closer she can see on her calendar.
Hey, they have you know, four months or three months until until the end of the option. That's
when she starts reaching out and says, hey you look would you like to start looking at loan terms
and rates and and what else is out there, she'll give them options on on (···0.6s) you know, what
would it be with just a minimal down payment? What will be you know, can she get them if they
have a little bit more is their rent credit?
Will that help them get a little bit more. Is there other money they're sitting on now that now
they're about to be a title owner and you know, if they if they've got another, you know, 15% that
they're well they don't have to but if they have another 15% they can put down then she can say
well we can perhaps avoid the private mortgage insurance and that will have Of your financing
less, but also you're not having to pay the private mortgage insurance because we're below that
80% (···1.4s) Mark of loan to value.
So (···0.8s) She'll start giving them that stuff. So for us again, maybe more on Eric's lazy side is
let Jenny handle the stuff that she's going to get paid for and then I Eric doesn't have to think
about it. Maybe maybe that's part of it there. But also, you know, Jenny's really good at that. And
will she and her team are really good at that. Let's give her team credit as well. And so that's one
thing that we do a little bit differently. And then also (···0.8s) on that last line there a lot of
investors (···1.0s) will go ahead and say, okay, we have the option paperwork.
Now, we need to transition that to a purchase and sale agreement and we're a little bit unique in
that we don't do that because Jenny works with a lot of different lenders and she explains to the
department. The option itself is a purchase contract and simply, you know, some sort of
verification (···0.6s) that yes the tenant buyers exercising their option that makes it a contract
that she can use with the lenders to go to sales. So work with your your Power Team.
(···0.6s) Specifically your credit and or mortgage brokers so that (···0.7s) they are (···0.7s) any
other documentation you need. (···0.8s) Is something that is can be easily created and sent to
them and the (···0.8s) underwriter is happy. It's all about making the underwriter happen.
Absolutely. Absolutely and yeah and that 90 days is yeah we have them so they are going to
exercise that option but it starts the conversation because and I think I'm thinking I know the
answer to this as well too, but obviously you're working with Jenny and her team we have a
mortgage team that we you know work with but a question that comes up a lot in in the class in
classes with students is do they have to use that mortgage broker?
Yeah. Yeah. I can't mandate that. Yeah, exactly. So yeah, and yeah, they can use whoever they
like but that 90 days kind of the exercise that option is okay, which kind of direction are you
thinking? Obviously they can keep their options open. I guess they have options too at least
options (···0.7s) where they can say, you know, we're you know, we're gonna use my cousin or
we're gonna use my friend.
That's a mortgage broker. Okay, great. We also have a you know mortgage under the why don't
you kind of compare see what better rates are so that at least you can start that process of hey you
thought about it, right? So here's the 90 days. You're not going to use our team. Well, then you
need to start getting the process. We can kind of help control that side right the direct
communication with our mortgage team and then they'll work with that Senate buyer. However,
they are open to use whoever they like. So this is you know to remind them to say hey get this
process started whether it's your cousin your friend, whoever you're using. (···0.7s) These are
this is the time now to get started not like a week before like, oh my God wait, we need to close
on this option and we start getting into extensions and things like that, but it's more or less to
say.
Okay. Hey, what direction are you heading? Right like you're you've done all the things that you
said you were going to do you improve the credit you got your down payment, (···0.9s) you
know, your income is where it needs to be (···0.8s) but now where where are you gonna go and
get that financing? Are you gonna walk into the front door of the bank? Are you gonna work
with another mortgage professional or are you working with our team and it starts guiding that
direction of okay. Great. All right, let's what's the next step?
Okay, you're working with them. All right. Well, we're gonna need this this and this in the next
few days weeks or whatever so that they can start that process and start moving forward. Yeah.
And (···0.6s) yeah, (···1.0s) I like to think that Jenny's very special and to me Jenny is very
special. (···1.2s) The (···0.7s) the truth is that in your Market. There are plenty of independent
mortgage brokers who can have access to a hundred different lenders that it can help your tenant
buyer get something that is very competitive for that market. (···1.1s) If that tenant buyer wants
to use their best friend or their cousin who's who's a you know, a loan officer at you know, Bank
X then then, you know, we can't prevent them and and I wouldn't want to even so but I do
remind the tenant buyer that your cousin who works at that big bank is someone who is maybe
not familiar with with (···0.8s) rent to owns and so (···0.6s) do they know how to explain to the
underwriting Department that this is something that you have been in there with a claim to title
through the option for the last, you know, 12 plus or 24 plus months and that that can help you
better qualify for the loan.
And so (···1.6s) You know make sure that your cousin at that bank X is aware of those things
and and doesn't just go and give half the half the information Done Right apartment under
writing Department goes.
Oh, it sounds like they might have to put a big down payment down. So (···1.0s) yeah that that's
the other thing there. Yeah. Yeah, and especially if they are working with that, you know, the
mortgage professional the team that you're most comfortable with they can't anticipate those, you
know questions or (···0.6s) or know what lenders are already comfortable with, you know, the
lease option or rent to own sometimes we've encountered that where the lenders like.
Oh, no, wait, we don't do lease option or we don't do rent to own we don't do that. But well, it's
just a normal purchase at this point, right and and how they (···1.0s) show the credits right or
how they've because we're crediting back that initial option consideration that monthly credit,
you know, and how they're using that and how they're applying that some lenders might get their
ears up and turn that away right?
We've definitely encountered situations like that and kind of you know said no, we're not doing
that. So, (···0.6s) you know just going to you know mortgage broker, you know for lack of Turn
off the street. They might not be prepared or not have the information and if you're relying on the
tenant buyer to explain it all, you know, it might be a little bit tricky because you know, they're
gonna say wait. I that's what they told me right? And then then people say oh wait, that's when
you get the oh that's illegal. They can do that. Right? So, (···0.6s) you know you controlling the
situation is much as you can making sure that the people that they're working with understand
what's going on being open to have phone calls conversations explaining that so that the
information is conveyed as possible you want to go as smoothly as possible.

They've done everything throughout the program to own that home. You don't want you know
obstacles or hurdles to get in the way (···1.4s) of preventing and doing that. Yeah, excellent. All
right, so everything's set up with your with your tenant buyer everything set up with where
they're getting the loan and sure enough a closing date is set and we all go to a closing date and
yay.
It's the end of the rent to own term. So, (···1.2s) you know other things that we want to do to
help celebrate our tenant buyers. Yeah, absolutely. Like I love you know branded gifts, you
know personalized gifts for the tenant buyers a housewarming, you know to kind of say hey
congratulations, you've done it (···1.2s) that is probably going to be the one of the happiest
moments, you know in the last two three years for them when they officially become that
homeowner (···0.6s) getting a testimonial going into their living room recording something
(···0.6s) having them written testimonial, you know, Google reviews anything that you can at
that moment until when they're feeling great of that.
They can, (···1.0s) you know, give a great referral to you or your company so that you can use
that in your marketing moving forward is a great time to do that. (···0.7s) And yeah and again
reaching out to them and saying great, you know anybody else that would want to come to this,
right? Yeah. Excellent. (···0.6s) Yeah, where's a there's a few other what if questions that we're
gonna be covering when we get to the paperwork to the least and the option (···0.7s) but
typically those things are also very rare, but here's an opportunity now that they're now the title
owner and (···0.7s) it is It's kind of strange to go ahead and have a a (···1.3s) closing where they
are now (···0.6s) didn't have to move but this is also a time where you might want to consider as
part of your celebration for them, but also marking strategy for you to go ahead and do some sort
of housewarming party, right?
There's some investors especially in really strange markets that are moving really quickly or
moving really slowly who will go ahead and do some sort of housewarming (···0.6s) to to
(···0.5s) have the tenant buyer invite their friends and family and co-workers and their folks from
church and anyone else who they know who might be interested in (···0.8s) mainly doing a rent
to own to become a property owner.
But also people who might be having trouble selling their home (···0.8s) who you know again,
we're not just a lease option provider rental provider. We're all so Real Estate (···0.7s) Solutions
company. And so we like to also help people who are owners right now who may be can't afford
to be an owner or have something else where they need to downsize or Size so this is (···0.9s) a
time where you can also take advantage of it and perhaps get some other business out of it as
well.
Yeah and going back remembering when they first came, you know to apply for that program.
They were turned down. They couldn't get qualified. They couldn't get you know, traditional
financing, you know, this is now a journey that you're your documented that you shared they've
gone through that and the more people that can know about this the more people that they can
share with whether like Eric said local media or or others that that are in the community friends
family co-workers community members (···0.9s) is getting that word out there that it is possible
giving that hope to people that thought that there was hopeless or was impossible to get into
Home Ownership.
I think that's the most important part here, you know celebrating the hard work the dedication
that they did, you know, the support and effort that you your power team and everybody that
you're working with and you know and and celebrate take the time to celebrate.
(···0.8s) It's important. You'll want to get into good habit. I know a lot of different investors, you
know. Great celebration ritual whether their favorite bottle of wine or you know certain
restaurant or something like that and that habit will build and you'll want to get to that point
more and more again and if you can celebrate that and and say okay great. I can't wait till I get to
that point because then I can go to XYZ restaurant again, you know, that's a that's a habit
forming and that's just good for mentality for your own self for the power team members.
And again, thank the people that have helped you along the way right with a small token of
appreciation goes a long way to say. Hey look this is what we've been able to do we want to do it
again. How can you help us to do it more and more? Yeah, (···0.7s) and this is an opportunity for
it to become exponential. I mean these these this happy couple tell to their friends they tell to
their friends they tell to their friends and you can see that it can become a system where you're
getting a lot of potential (···1.9s) rent to own clients.
So (···0.8s) we want to encourage you to think out of the box some of you are brand new to this.
So you like let Just get one done. Okay, get get one started perhaps instead of done get one
started and then while that one's up and running during the the rental phase of it, (···0.6s) then go
ahead and and start planting other seeds. What's interesting is that each one of these are planting
seeds. So I've met you know, we've been training this for for a number of years and (···1.4s) I've
have met investors who have come back to a live training and they said well, we just got out of it
and out of doing lease options we used to do a lot and and we got out of it.
(···0.9s) And the we want to kind of just you know, relearn make sure it's something you know,
something hasn't changed. What have you and (···0.5s) I've asked them. Well what got you to get
out of it? And and I'm going to use my verbage here. (···0.6s) Well, what they what we did was
we went ahead and we started one and planted that seed we started another we planned that sea
we started another we plan that see we planted a bunch of seeds.
And then while they were in that two to three year lease option period of the rental period if you
will we were getting a lot of cash flow and then we were starting to go to some closings and we
were getting even more and we started enjoying those closings those those explosions in net
worth here and we forgot to plant more seeds. And so we forgot to like every time one of these
things is cashing out we should plant at least one or two to replace it. If not, you know, eight so
(···1.0s) and so over a three-year period they kind of realize oh our our net rental income has has
Peter down and our and we don't have any more cash anymore cash flow days meaning sales
days coming up on the horizon like Go maybe I need to restart this and let's see, you know if
anything's changed in this so yeah and creating that system always be prospecting always be
networking sharing that what you do and helping more tenant buyers and yeah celebrate that but
always be replanting them because yeah, it is a you have to replenish you have to get more deals
through the deal through the door (···0.7s) and continue to do that.
So (···0.6s) yeah celebrate have a good time.
And yeah and do as many as you can and keep repeating and yeah, we'll see you on the next
session. (···14.3s)
(···0.8s) Here. All (···7.4s) right, welcome to the beginning of the paperwork section. So wow
paperwork. Very exciting. That's my favorite part. Right? So it actually is one of my favorite
Parts paperwork in general because it really is the the where we engineer the deal and we also
clarify to all parties. What is what we're doing what is expected.
So (···0.5s) those of you who are not big fans of paperwork, you know, don't think of this as like
Hey, we're creating a book report and you have to know how to do the book report. This is
something where this is your opportunity to to make sure that (···0.8s) everything goes smoothly
and we are (···1.2s) when we're doing a lease option specifically with the tenant buyer. We want
to make sure that we have a good control of the situation. So (···0.9s) All right, so we're going to
do paperwork in several pieces here.
So we're going to start start off really simple. We're gonna start off with (···0.7s) with the
strategy. We've been focusing a lot on and we're going to call and that's called the purchase lease
option. (···2.3s) So per purchase lease option where we buy the property. (···0.7s) And then we
turn around and we lease option to our tenant buyer. (···0.5s) So (···1.2s) I'm going to start off
here in the middle and it'll make sense as get we further down here, but who's involved and so
instead of going ahead and writing the word you I'm gonna write me because you're gonna be
copying down what what I'm writing so (···0.6s) you (···1.1s) Are going to go ahead and do a
lease option with your tenant buyer.
(···2.8s) Now (···1.3s) we talked earlier about we're going to have a lease that separate them the
option. So we're gonna do document one document two and then document three and so we'll list
those here. (···1.1s) As as we look at it, so and just to reminder here before we get too far into
this that Alfonso and I we are not (···0.8s) lawyers.
We're not attorneys and you need to have someone on your power team who can who is licensed
to practice law in that area. (···1.1s) If you are in a market, that's kind of like (···0.9s) you're in
you know, you do some on the Kansas side, you do some on the Missouri side just understand
that you're going to need an attorney who can practice law on both sides and or separate
attorneys for for each side. So having said that we'll jump back into our little document here.
We'll Zoom back in some (···3.0s) So the first thing we're going to do is a (···0.6s) we need to
have a lease. So (···0.6s) on the Pips path, you'll see that (···0.8s) if you look to where there's the
materials tab, there's a where you can click it and instead of showing you (···0.6s) the list of the
different video sections that you've been watching. There's a material section that will switch it
and show you a list of the different documents are available.
If you switch on that, you'll you'll see one that says sample lease agreement. (···8.5s) There's
some other documents on that list because we wanted to give you more than you would need. So
there's some other options no pun intended where you can go ahead and see some other leases
but we're going to go ahead and Alfonso and I are going show to you the the ones that are our
favorite (···0.8s) and you're going to use those to go ahead and (···0.9s) work with your legal
team to make sure it you know, it's good to go or if it needs to be massage for specific market
then that's fine, too.
All right, so we're going to do a sample lease agreement. So we're gonna go ahead and look at
that first. (···1.0s) And so we're going to come back to this page. (···0.9s) And so here is our
sample lease agreement. And so what this is saying is this is saying that (···0.7s) here at the top
this lease agreement is made and entered into this (···0.5s) eighth day of this month the year
2020 whatever and buying between a (···1.5s) blank here and after referred to as Lance landlord,
so we are the landlord in this situation and then it says and you know, Mr.
Mrs. Newlywed here and after referred to as tenant now, we're gonna have a property address
here so landlord leases to tenant and tenant leases from landlord (···0.8s) upon the terms and
conditions contained here in the dwelling located at blank address in the city of blank and the
straight state of province of whatever so (···1.3s) one thing you will see is with the lease and the
option.
We're not going to put a legal description. (···0.8s) Now those of you who've taken other
trainings and realized that we can identify a property by its address. But also it's legal definition
where it's located usually called a legal description we (···0.7s) to make this legal. We just need
to put one or the other here. We're going to put the address. It's the simplest thing for the tenant
buyer to understand. (···0.6s) It's usually what is is fine for the for most (···1.9s) lenders to go
ahead and say, yes, we can go ahead and write alone on something like that.
(···0.9s) We don't need to put the legal description (···0.6s) part of the reason. We're not putting
a legal description is that it is an element to have something recorded in the public record.
(···0.7s) This document does not need to be recorded in the public record the other document.
We'll look at in a little while. The option does not need to be recorded in the public record.
So the (···1.0s) so we're not putting a legal description if there was a legal description in here.
And the other thing is if signatures were notarized (···0.7s) then that usually is the bare minimum
for most areas where a (···0.6s) document could be recorded in the public record. The public
record. I'm referring to is where are (···0.6s) Deeds recorded where leans such as mortgages and
deeds of trust and security Deeds where they recorded So basically who owns it and what claim
have they given to, you know to Bank of America or Wells Fargo whatever as alone so we don't
want to have this thing recorded.
It's not a problem if the people buy it if the people buy it it wouldn't be an issue. But in the slim
slim chance that they don't buy it if we record any of these documents what's going to occur is
that the it will be considered a cloud on the title, and we do have to go ahead and (···0.7s) Tenant
buyers are leaving the property because they don't want to buy or they're getting a divorce or
what have you we'd have to say. Hey, can you sign this release so we can clean up the title so we
can have a clean title so we can prepare to go ahead and offer it to the next tenant buyer.
So no legal descriptions in this document in the next and also no signatures are notarized
meaning they're signed in front of a public notary. (···0.9s) Your attorney might go. Oh we can
do Witnesses. That's fine. (···1.0s) That's not something that is, you know, an essential
requirement for most markets to have it recorded. So, all right we go on here and say that
(···3.7s) lease term (···0.9s) blank months (···0.6s) for the period commencing on the so-and-so
day of whatever month and thereafter until the so and so day of some other month and that's so
and so year so we can go ahead and leave this thing like this and put in 36 months now a lot of
markets that (···0.6s) your attorney might say (···1.0s) In our state the state law says that a
(···1.0s) rental a residential rental contract can be no more than 12 months.
So (···0.7s) some states your attorney might go.
Oh for a three year, you can put 36 months here and then that will explain, you know a date and
then three years later another day or you're turning might say we're going to do 12 months. And
if so, your attorney's gonna say, let's put in here that the tenant buyer has the right to renew for
up to two more times. So they're in there for 12 months and then they can return to renew for
another year and then they can renew for a third year. So follow whatever your attorney (···0.6s)
recommends. (···0.8s) We talked about early on about two states that have specific laws that
have impact on (···0.6s) on lease options.
Will North Carolina we've talked about a little bit and we'll say some more as we get deeper into
the contracts in another section here. But Texas (···0.6s) depending on how your attorney sets up
your once your lease option set up your attorney might actually put in here for some residential
leases that it's actually either 180 days at a time or 179 days at a time. So (···0.7s) we will
certainly defer to your attorney.
It wouldn't surprise me. If your attorney says that Texas has for residential leases (···0.5s)
another way we can go where we can do 180 days or zero to 180 days is considered more of a
shorter term and 181 days or longer is something that falls into another category which might
have further impact on the on one of the Texas laws, which will say more about later on. (···0.8s)
Or (···0.8s) the the your attorney might be super conservative in Texas and say well it says 180
days (···0.5s) up to 180 days.
And then another part it says 180 days or more than 180 days. And so you're turning might go
just in case the judge is you know, maybe not having the best day that day and we have to go
through an eviction. We're gonna change this to up from you know up to 179 days. Well whether
you use 179 day term or 180 day term what's going to happen is your attorney's gonna have in
here the right that the tenant buyer at their obligation has the right to continue to do an extension
up until either the two year period of the three year period which means that based on the math.
You're turning might go. Oh for the for the last segment it be might 122 days or something. So
however, you and your attorney figure this out for whether it's Texas or whether some other state
it's usually 36 months or 12 months or 179 days 180 days, but anything less than 36 months on.
Year, we need the right to do an extension. All right. So now let's look at rent.
And so we start off here saying tenant shall pay as rent the sum of blank per month due and
payable monthly on the first day of the month rent may be mailed through the post office at the
tenants risk, and he rents that are late or lost in the mail are treated as if unpaid until received by
landlord to further agrees to pay a late charge of in this case. It says $25 plus $5 a day for each
day. The entire rent is not received by the landlord by the first of the month (···0.8s) regardless
of the cause including insufficient texts time being of the essence if friend is received after the
first of the month and late fees as defined here and are not included with such payment rent is
considered unpaid any payment received by landlord is applied firstly toward collection costs
including costs of a lawyer and his own client fully indemnificate Indemnity basis, secondly
towards rental rears and third towards rent.
So (···0.9s) this is something that you're turning might. A massage a lot of attorneys will want to
go with whatever is the maximized amount that state law or local Housing Authority law allows
for any late payments.
So it may be a lot more than $25 plus $5 a day. (···0.8s) So here's again where we would just you
know bow to whatever your attorney wants if your attorney has not worked with rent rent to own
or lease option ever or it's been a long time then he or she might go. Well, we have to be
prepared for them to go ahead and and pay Miss payments or pay late.
And so those things are really important. But then you remind your attorney. Yeah, but we're not
expecting that because they're going be to paying on the next document. We'll look at this big
(···0.5s) non-refundable option consideration. So (···1.2s) wouldn't surprise me. If you're turning
once some massages. It wouldn't surprise me. If you're like, you're okay with that. However, it is
and there's gonna be several paragraphs in this and the other documents which I consider
boilerplate where it is, you know, maybe you're turning wants to do the wording a little bit
differently or maybe your attorney says.
Hey, I already had you know, I've been doing these a long time. I've been working with
investors. (···0.8s) Here's the least that I've used for the tenant buyers. Here's the option I've used
for the tenant buyers and then maybe you won't would even use something like this that you
would get from path, so (···0.8s) Next we go down here (···0.6s) continues on to say an
additional service charge of $50 will be be paid to landlord for all insufficient checks if tenant
checks are insufficient landlords shall have the right to demand certified check or money orders
on all future payments.
If any state rent control laws do not allow the above procedure or any procedure contained in this
lease than the state laws tell Prevail. So again (···0.7s) talking about what we're doing here for
late payments. We're paying it's not received a lot of the state law still talk about checks. They
still talk about monthly rental payments as if they're being sent in the mail. And so you're turning
may say we need to have that wording in there. Even though this is you know, the 21st century
(···1.4s) remind your attorney that you're either (···0.5s) requesting or like us your mandating
that part of the lease option process with your tenant buyer is that they set up automatic
payments now, here's gonna we're getting into some more boilerplate stuff (···0.9s) occupants.
Tenant degrees to you said dwelling as occupancy only for adults and blank in X the number of
children whose names are as follows again your state or your Province might say that (···0.5s)
you can put their names you can put their birth date some places your attorney might go you
can't even put you know their name.
So you're gonna follow whatever is is required for your state (···0.8s) here we say and to pay an
additional $50 for for each month for each additional person who shall occupy the premises and
any capacity and it's not listed above (···0.9s) pets any pets kept on the property without the
permission of the landlord and writing shall be a breach of this lease the following pet shall be
kept on the premises. So yeah Alfonso anything you want to add to this. Yeah. Absolutely. You
know, everybody says, oh it's a small to medium sized dog, right?
But, you know, you want to definitely check and (···0.6s) and make sure that you're (···0.7s)
yeah just having a list of you know, who's actually going to be in in the in the home, right? If it's
you know, Mom and Dad and children with other additional pet Having them listed that's a good
way to to remember their names (···1.0s) of children as well too that you can refer back to the
lease, (···0.7s) you know, when you're visiting the property you're making those visits you have
their names (···0.7s) and again a little bit of a personal touch as well there too. Yeah, (···0.9s)
one of the things that that we do with our rentals is it's where a lot of the our markets are (···0.5s)
restrictive as to pets number of pets kind of pets breeds of dogs sides of dog, you know weight of
dogs.
(···1.0s) We've discovered with our lease options that we are more than welcome to be much
more open to you know, someone having three or four big dogs, so well again, yeah the wear and
tear or anything that any damage that you cause again, it's back on to the tenant buyers
responsibility to to make those (···1.3s) repairs or something does happen.
So yeah, if they do have, you know larger dogs and things like that, then they're gonna know if
they cause damage their responsibility. Yeah, absolutely and and if we Put someone in a rental
house with three dogs when you get that rental house back. It's going to be it's going to need
some work, right? If you put a tenant buyer in there with three dogs three large dogs. They're
either going to be much better at managing the potential dirtiness or destructiveness of those
dogs (···1.5s) because it's their home, you know at home.
They're buying (···0.7s) or it doesn't matter because they're gonna end up buying the property.
So that's why we're just much more liberal if you will with the with, you know pets for that. So
again anything else there might be something specific in your local Housing Authority that says
a specific type of breed could be more dangerous or more have more liability issues. So again,
follow follow your attorney for those things.
(···0.9s) All right. So here we're going to go into some other things here. And again you're going
to see that this lease is definitely landlord-friendly because we are the landlords if we were
finding a property owner and leasing from them or lease option from them. It would have
probably much more (···2.4s) tenant friendly wording here. But here we're much more landlordfriendly.
So no assignment tenant degrees not to sign this lease nor sublet any portion (···1.1s) of
or the property nor to allow any other person to live there.
In other than the person's named above without further obtaining written permission from
landlord tenant will be responsible for all administrative costs incurred by landlord further. It is
agreed that covenants contained in this lease once breach cannot afterwards be performed and the
legal proceedings may be commenced at once without notice to the tenant other than any notice
required by state law and there's a place for everyone to initial here. So (···1.4s) again, if we
were lease option from a property owner as this front end of a sandwich lease option, which
you'll see in another session we would have this having s we have to have the right to assign and
we have to have the right to sublease and sublet but here we can we can be much more restrictive
and (···0.6s) on that and you know things happen, you know, someone has the you know has
(···2.1s) a Baby that they weren't expecting or someone has to inherit their their brother's kids
because there was you know, some sort of terrible accident or something these things happening
and you can work with it and and (···1.5s) be a good investor here.
So absolutely again, it's just back to the communication contact with that client and and making
sure that they're yeah, they're sharing that information with you and they're comfortable sharing
that information with you and you're not finding out after the fact that there's you know, ten more
people right (···1.2s) without that permission.
Right? Right. So yeah, we had a property which we did at least option on and found out from
from the neighbors that they had 23 people living in the house and how many families that was.
I don't know but (···1.0s) enforceability again (···0.5s) more boiler plate stuff should any
provisions of this lease be found to be invalid or unenforceable. The remainder of the least shell
not be affected there by and each term and provision here in Shelby valid and enforceable to the
fullest extent permitted by Off. Let's go to page 3. (···8.6s) No waiver.
(···1.2s) All right, all rights, given to the landlord by this lease shall be cumulative to any other
laws which might exist or come into being any failure of the landlord to enforce any of the
provisions or restrictions here in contain shall be (···0.6s) shall in no way be deemed a waiver of
the right to do so thereafter or insist upon straight compliance of the terms here of No, statement
or promise of the landlord servants or his agents as to the Tennessee tenancy repairs alterations
or other terms and conditions.
He'll be binding unless reduced to writing and sign back by landlord here. So yeah, we can make
some changes we can go ahead and (···2.0s) you know things happen, you know, they want to
convert something we can go ahead and discuss those things as they occur (···0.7s) but they need
permission from us for any and all of that. (···0.9s) Utilities tennis or responsible for the payment
of the following utilities and anything that you need to put on there then, you know that's
(···1.0s) for your area.
(···0.6s) One of the things is association fees. There's two ways to handle it either make the
tenant buyer. Go ahead and pay those Welcome Home Ownership, right? (···1.0s) The other way
is to go ahead and build that into your rent. All right landlord will pay all (···0.8s) association
fees, but you build it into the rent. So just like you would have built into the rent the taxes
insurance. So you're having some net cash flow from all of that.
Yeah, and as you're going through this agreement with the tenant buyer, you know and you're
reminding them. Okay, you know the heat to taxes, you know, telephone garbage anything else
of these is reminding them to set them up from the time that they move in right because they
might think oh wait now we're moving in and then out of there's no electricity for a while and
and again depending on you know, the city it's usually pretty quick transfer over to that but
having them prepared or at least line that up. It seems like most people have their internet ready,
but maybe they don't have the City ready, right? So, you know just a quick reminder for them to
(···0.9s) to get those in place.
And if and if you can get you know who those suppliers are from the sellers they you know that
helps helps out with the tenant buyers as well too of who they need to call because depending if
they're moving from you know, a different cities or form out of town. (···0.7s) They might not
know who those suppliers are for, you know, electricity or heat or or any of those types of things.
Yeah and like in our in our welcome pack sometimes if we if we'll look and see is this house on
sewer or is it on septic it's on septic then we'll put some information about you know, how to
treat this septic system and and how to be prepared.
You know, if there is an issue on it. Yeah and to that point is well too right because when you've
done (···0.6s) that inspection or that well and something inspection, usually (···0.5s) that you
know that well or something inspector, they also can pump out the septic system. So getting their
contact information you want to do that on a pretty frequent basis, you know, depending on the
use (···0.7s) and how many people are living in the house as well too but having that information
kind of all in one package for them so that it's easy to get to Note they know who to reach out to
in contact. It saves them some time and it's just an added touch and in service that you can
provide for for your tenant buyers.
Excellent. (···0.6s) All right, so let's look at Insurance here and just you know, as a reminder
you're going to be paying insurance on the property. So right now we're focusing just on the
purchase lease option. So you've bought it you bought it personally or through your LLC or with
the help of a JV partner whether there is a lender or as a as a (···0.7s) co-owner in the property
you're having insurance on the property itself here. We're looking at the least and so we need to
talk about what is the tenants responsibility here.
So goes on here in this paragraph to say 10 degrees. It is responsibility of the tenant to ensure the
tenants property on the premises against damage or loss of such property occasion by fire theft
and any other perils the tennis possible policy show wave All rights of sub-regation against the
landlord and it's servants agents and contractors the tenant here by waves the rights and releases
the Lord From Any liability whatsoever for damage or loss to any persons or property
whatsoever which occurs in or in connection with the premises and any improvements.
(···0.8s) Building or property there. They're on or from the tenants use of the premises. However
caused including loss due to negligence or fault of the landlord and its servants agents or
contractors tended to look to its own insurance and insurers for Recovery of and protection
against any such loss or damage without limiting the generality of the foregoing the landlord
shall not be responsible for any loss of tenants property in the premises or store it in at or near
the building due to any cause whatsoever.
(···0.5s) Yeah. And again just another point of reminder that you know, the tenant buyer is
responsible for their own content Insurance make sure that they're going to get that policy that
they can (···0.6s) provide the proof that they've gotten that and again it's, you know, very
nominal amount for them, (···0.6s) you know to add that on to whether it's a vehicle insurance or
another policy but having them make sure they do get that insurance and that they are approving
that they have gotten to that right.
(···1.3s) All right goes on to say tenant shell on demand provide a copy of insurance to the
landlord tenant is hereby notified to obtain insurance to cover loss on his her personal belongings
located in the premises or on the grounds where premises are situated initial. So (···0.6s) again
talk to your attorney. (···0.7s) Also, perhaps talk to your insurance agent. (···0.6s) There are
some states where perhaps if you if the tenant buyer does not have insurance on their property
then (···0.7s) on the their belongings renders Insurance then if there is storm damage and there's
a flood or something then it might kick on to your insurance.
And so that's where you're Insurance could be very expensive to get so (···0.7s) your insurance
agent perhaps your attorney will say hey, we're in this state, you know, when we're doing this we
either don't need to require the tenant buyer have to Runners insurance or we need to only
recommend they do and or in the state we have to require and we might have to please that and
these easiest way police said if you're one of those States is say that you have to have renters
insurance and it has be to with ABC company the place where the policy on the property itself is
located.
all right goes on to start off here near the bottom emergency access landlord has the right of
emergency access to the least premises at any time and access during reasonable hours to inspect
the property or don't (···8.8s) Or show it to (···0.5s) prospective tenants with a 24-hour notice to
tenant landlord shell retain a key at all times.
If the tenant wishes to change the locks. She he must notify the landlord in writing and provide a
new key immediately. Right? So (···0.8s) we've got condition a premises. All right. So we're
saying hey tenabbar you need to take care of that. You guys can can read that when you get a
chance maintenance costs.
I do want to talk about this. (···0.8s) So there's several ways to handle it when the (···0.6s) ways
that the most popular way is (···1.3s) investors will say tenant by your responsible for any and all
(···0.7s) repairs, right so we can say something like this (···0.9s) the tenant Shelby responsible
for the cost of repairing plug toilet sinks and drains and for the costs of replacing all windows
and screens broken by the tenant employees contractors invite ease and guests the tenant Shelby
responsible for placing light bulbs. We'll listen to stove fuses broken toilet seats, and any other
damage items the tenant Shelby responsible for Dam.

Is caused by Windows and Doors being left open including cost repairing and cleaning the tenant
shall also be responsible for damages due to fire caused by the tenant negligence IE careless
smoking cooking Etc. (···0.7s) The tenant degrees to immediately report to the landlord and any
and all damage that may occur to the premises and/or property by way of but not limited to
accident breakage or defect throughout the continuance of this tendency in the event tenant fails
to complete (···0.8s) maintenance special repairs that are the responsibility the tenant the tenant
agrees to immediately reimburse landlord for all monies expended to complete said repairs.
So again, you can have renters insurance if there was some sort of fire we're going to have the
(···0.6s) the insurance is usually going to cover that less the deductible here is if the (···0.6s)
tenant buyer is neglishment then yes, they're going to have to even do the deductible. (···0.8s) So
(···0.9s) Aiden maintenance (···0.5s) the tenant shall cooperate with the landlord and the care
and maintenance of the premises and/or property including any improvements.
So if we need to go in there if we need to do anything great (···1.0s) default to further clarify the
terms of the lease the tenant shall make certain that rent is received by the landlord by the first of
the month or the landlord shall consider. (···5.3s) This leads to be a breach in terminated threat
has not been received before midnight on the first day of the month that the rent was due.
So again, we can talk about specifically the you know, whatever your attorney recommends for
having late fees in there as well. Then we have a lot of lot a lot of boiler plate meaning just kind
of standard (···1.3s) verbiage that you might have in a of lot leases. Anyway, we're regardless if
this is a tenant or a tenant buyer something about ordinance's statues legal action who who is
responsible (···0.8s) waiver of claims damage a fire. So we'll let that you are trying to discuss
how you want to handle those things.
(···3.5s) Merger Clause meaning this is you know, this is the (···0.6s) complete and only piece to
the least itself, you know, if we ever did an addendum where we did a 12-month extension, then
we would do an addendum to this clause and then it would have perhaps his own new merger
saying this is an addendum to the previous one as it was signed on so and so date (···0.6s) so we
have a place where everyone can sign (···0.7s) you being the landlord (···0.6s) talk to your
attorney when surprise us if your attorney said, you know, sign your name comma (···0.8s) your
your title at your LLC or your corporation.
(···2.0s) This can be signed. A lot of investors will have this signed right on the kitchen counter
or what have you or at their office. (···0.9s) Some investors will go ahead and do a closing like at
a a title company (···1.9s) or a they're real estate attorneys office just to make it feel more
official.
(···0.8s) We again don't need signatures notarized your attorney might go for fun. If you want to
put someone as a witness if we're closing at the attorney's office attorney can say I can have my
one of my paralegals to a signature on that. Yeah. So, yeah. The only thing that I would add is
just you know, familiarize yourself with this lease be able to you know, answer any questions so
that you're confident if that tenant buyers asking you any questions about the lease and one thing
I think is the best practice is maybe sending a blank lease (···0.6s) to your tenant buyer ahead of
time so they can read through it because sometimes you know, if you're you're there and you're
on closing and you're just kind of rushing through and the moving truck is on the driveway and
you're setting that lease, they might feel a bit little of pressure or something like that.
So having them review that and read that ahead of time again gives them that level of comfort
builds that trust and saying hey, do you have any questions? Do you know you want to You
anything does everything make sense to you? And then when you're filling in all the details, you
know of you know payments and you know dates and all that kind of stuff that they're much
more comfortable that they've read through it.
They've had the opportunity and again, you know, that's why we did that in a previous session
the independent of legal advice that they've had time to review those documents not like four
minutes before they need to sign it. So (···0.6s) yeah just familiar familiarize yourself with it
(···0.6s) it get your tenant buyers to review it and give them the opportunity to ask any questions
or any follow-up from it. No, excellent. Sorry, so we're running out of time on this section. So
we're going to leave it here just as a reminder we're working on right now. Just the purchase
lease option. That's between you and the 10 up buyer. There are three documents.
We've just completed document number one. So when we come back, we'll jump into document
number two. So see you soon. (···14.6s)
(···0.8s) Here. (···7.4s) Well welcome you just finished the session on the purchasely option. So
we're going to build on that and so we'll zoom out for just a little bit here. (···0.6s) Again, you're
going to see key elements with in these others that we're going do to down here (···0.7s) that are
have parts or these elements of the purchasely option. So it's going to be you the investor with
the tenant buyer with these three documents. So let's add a components add some spice to it and
we're going to do the purchase (···0.7s) lease option.
(···1.5s) with a joint venture (···0.7s) partner Right. So the key elements are going to stay the
same. (···1.0s) Here you are. (···2.0s) You're putting someone in the property that's going be to
our tenant by our client. (···1.0s) You're gonna have document one the lease document two
document 3. All right, so now we're adding another component to this and that is going to be a
JV partner again.
We discussed in earlier sessions about (···0.6s) how the joint venture partner can be a lender. It
can be a (···1.0s) co-partner in the deal. The JV partner could be using 100% cash their cash to
do the deal. They could be using enough money to do a down payment but they're getting a loan.
(···0.8s) So there's several different ways we can do it but here with a another entity. We need
some sort of agreement between us with (···0.6s) so what we're going to do is we're going to go
ahead and (···0.9s) call that document.
(···2.5s) That is the joint. (···2.3s) venture (···3.0s) agreement (···4.6s) and so we're going to
look at that document. (···0.8s) And so that is the only additional thing that you're going to have
with a purchase lease option with the joint venture partner.
(···0.7s) So let's move that out of the way. (···4.2s) So (···0.7s) now you'll notice in you'll
probably noticed several things on the Pips path where we have the material section. (···0.6s)
There's going to be more than one joint venture agreement. We're going to use this one as our
example you in your attorney can peruse and see if you want to use one of the other ones as well.
There's going to be at least two (···0.6s) you also notice from time to time that we may do
updates to the material sections of the pipped paths (···0.9s) section there for lease options.
And so (···0.8s) if you see maybe (···0.6s) on (···0.8s) your pull you just pull the documents
today and you see some slight variations it may be because we did a slight update on that. So
anytime we can improve things or add things we're going to put that into the material section
here. So, all right, so we'll zoom in a little bit. (···3.0s) And so joint venture agreement. So again,
this is not going to be anything signed by our tenant buyer. This is just us and our partner here.
So this agreement entered into so-and-so day of so-and-so month. So and so year buying between
us part of the first part and the other party the second part witnessed in consideration of the
agreements here in express. The parties have become associated with each other as joint
venturers agreeing to purchase the following described real real property located now here we
can go ahead and put an address and if we want to put a legal description here and we don't need
to record this document typically unless your attorney says it's a good idea to protect both
parties, (···0.6s) but it's might make the (···0.6s) both parties feel (···0.8s) comfortable that it is
in recordable form.
(···0.8s) Goes on to continue whereas under a date of so-and-so a contract for purchase of said
land was entered into by blank as nominee of the parties here, too. So again (···0.7s) several
different ways. You can do it. Maybe Alfonso and I are going to go ahead and be partners on a
deal maybe he's putting cash into it. And so we might create a different he might use his entity
and I use my entity.
We create a different entity to actually be (···0.6s) the purchaser might be an LLC or attorney
might say let's do a trust of some sort. (···0.6s) So anyway, we go ahead and have that in there.
And then whereas (···0.6s) the parties have made equal contributions to a fund for such purpose
in the amount of so and so so maybe we decide if I'm gonna put in all the money or maybe we're
gonna put it in here that (···0.6s) you know, he's putting in 50,000 on putting in 50,000. So,
however, we want to do that.
Um next therefore in consideration the sum of one dollar each to the other in hand paid and the
mutual covenants here and contained it is agreed as follows purpose. (···1.4s) The parties here
too have acquired said property for the purpose of investment and to share equally in all of the
operating and maintenance expenses and subsequent sale of the land bank account (···0.9s) all
funds of said joint venture shall be kept in a joint account at so-and-so Bank located at wherever
it's located.
We're thralls from set account must bear the signatures of both parties of the first and second
part. So it's pretty typical that (···0.5s) you're especially if you're doing a joint venture where
there's going to be a combing of funds banks are typically they normally see where it requires
two signatures. So if we deal withdrawal a wire transfer or a check, you know, Alfonso's got to
sign it. I've got to sign it (···0.7s) you might have a special situation where you know, it's
(···0.6s) your grandma is going be to your your silent JV partner and she completely trusts you
and she doesn't want to have to go down to that sillyo bank or or do all that stuff or do the fancy
things online.
So she's like, you know what just you can do it. So you're gonna mod. This however, you want to
see fit. Yeah, absolutely. You want to make sure that you're your joint venture Partners
comfortable. You want to make sure that they understand this agreement again. I always
recommend giving them a blank copy getting them to review it by their attorneys their their
Council so that they have time they're comfortable with it. So it's not you know, that urgency of
them signing.
It is the first time that they're reading it or seeing it, right? Yeah going on to the bottom the first
page. (···0.7s) Payments all payments for taxes principal and interests improvements and any
other necessary expenses are to be paid in equal amounts by parties of the first and second part
again, if we're running a central bank account for this particular investment, they can come
straight from that bank account. (···3.4s) All right, so we talked about making sure that you
manage expectations.
So we expect to make a profit but what happens if something weird happens, we want to cover
our basis. So we'll talk about profits first profits any profits arising from the sale of or all or part
of said land are to be divided equally between parties of the first and second part after deducting
from the proceeds of such sale all cash and (···0.7s) advances of the first and second parties. Oh,
but what about losses and we don't expect to make losses, but let's talk about it. Any loss is a
rising from the sale of the land are our likewise to be shared equally between parties of the first
and second part.
(···0.5s) All right dissenting remedy in the event either party desires to sell and the other party
dissents the dissenting party agrees to buy out the other party for half of the resulting net profit
from (···0.7s) such sale and to assume title the party selling a grease to four with convey his
interests in said land so, you know, maybe your JV Partner says and this actually happened to my
grandfather multiple decades ago in Land Development deal.
(···0.6s) He had someone who had put in a lot of money and then that person that partner
(···0.8s) had a business opportunity. He just couldn't say no to and so he actually sold to my
grandmother his grandfather (···0.7s) his portion at a slight discount because he could take the
money he did get and put it into another business which he made a lot more on. So (···0.9s)
anyway, so (···0.7s) you want to put in here just well, I think our JV Partners good for three
years or four or five or six, but, you know, let's put in any again expect the positive but prepare
for anything and everything.
all right death of either party the death of either party shall not act determinate the joint venture
the estate of the deceased joint Ventura shall continue as a member thereof and shall (···0.6s)
share in any future profits or loss (···0.6s) as here above provided so (···1.0s) I'm never to going
die a fonts is never going to die. But if one of us were to die that doesn't make you know, hey,
we have to catch the allowed.
If I were to pass away it goes on to my heirs and depending on which of my kids are treating me
the nicest up until then I'll figure is my favorite but you know joking a hot a side it goes on to my
ear. So my estate or my heirs are now in in the still in the deal with Alfonso. Yeah, and you
joined Venture Partners investors still want to know that they'll want to understand that in worst
case scenario. Is that hey if they passed and what happens to my portion where does it go? So
that's yeah. It's an important Clause not to be looked over but again sharing that with them and
having them understand.
Hey, this is what's going to happen. It's not just a little you're gone. Oh, no, I get your share.
Goodbye. (···0.7s) No, it does get passed down to their to their state. All right, excellent. So
(···0.6s) go ahead and have a place where everyone agrees perhaps something like in witness.
We're here of the party of the first part has here unto (···0.7s) let his hand and seal and the party
of the second part has set his hand. deal and the day and the year first above written and then we
can go ahead Witness by Alfonso signs and I signed and what have you so (···1.4s) some sort of
agreement where it's put in here again JV partner (···0.7s) could be someone (···1.0s) Who were
doing co-work co-partners with co-money putting in?
We you know fonzo could be putting in all of the money or just enough money for the down
payment. We could be getting a loan (···0.7s) an 80% loan to value or 75% loan to value us
together as a partnership or maybe Alfonso's using his credit in addition to that.
(···0.9s) So I know Alfonso you you've done a of lot these with joint venture partners with a
tenant buyer first strategy any other advice that you can share? Yeah. Again, this is what's
strength is that agreement that your true partners that those Clauses of profit and loss that's
something that you can identify to your to your joint venture Partners is that hey, you know
what? It's not just they were we're just managing it and you're giving me a feed No Matter up or
down, you know, we get that same fee is that you are truly are Partners in this agreement where
if there are, you know, the expected prophets that's split and if there are any expenses, those are
also split as well too.
So it is a true joint venture agreement where you know, there's different responsibilities. They're
providing, you know, whether it's the capital Whether it's the qualifying or both, you know, and
you're taking care of the management. However, if there are things that do go awry or that, you
know, there are unexpected expenses or things that do come up or losses. Then those are split as
well that it's not just well. It's all on you joint venture partner whether You (···0.8s) know good
or bad. I still get paid my money, you know, that's gonna again, you know, maybe separate you
from any other Investments That opportunities that they might have is that they have a true
partnership so that if you win they win and they have to win for you to win, right?
Yes. Yeah. So (···0.8s) one of the things the questions we get a lot of times is well, you know,
what is a fair amount to pay a (···1.4s) joint venture partner. So well your thoughts on something
like that. Yeah, like we do the simple 50/50 split if they're providing the capital if they're
qualifying for the financing we feel that's a fair, you know fair deal.
It's a 50/50 we're you know screening the tenant buyers marketing for the tenant buyers
screening them putting them into program, you know going to the Home Inspections, you know,
following up taking the phone calls ensuring that the tenant buyers are working with our credit
team following up with their credit team to make sure that they're following up with the tenant
buyers putting the right people in place home inspectors mortgages the dealing with the Realtors
doing all the kind of the management of the of the transaction and the deal and again our joint.
Your partners are providing the capital and the in the qualifying for that.
So we feel that that 50/50 (···0.6s) split. I know there's other investors out there that you know
do it a little bit differently or have it as a service fee or you know, it's just as a flat fee. (···0.5s)
But again, I think it keeps both parties on is that hey, you know, what if we make a dollar you get
50 we get 50 if we lose a dollar then we're in it for 50 you're in it for 50 (···0.6s) and it's a true
partnership. So just to kind of paint that picture what we'll flip (···2.6s) places here based on
from what we did previously and so you're the investor and I'm your JV partner.
Maybe I have a business in town that's making some money and it doesn't make sense for me to
invest in the business anymore. Maybe I'm a high-end income maker like a doctor and so you
come to me say hey Dr. Eric, we'll go ahead and we've set up this this deal and (···1.2s) Eric we
need your, you know, you can put in all cash. It's a 400,000 purchase you put in all cash or you
can go ahead and put in (···0.7s) get a loan. And use your credit so you could use me as Mike as
a credit source, and I have good income.
I have assets. I have a phone employee at the hospital. I've got proof of income and I'm an
employee mine site which banks like and so 400,000 means I'm going to maybe put it down
$80,000 cash and I'm also going to use my credit. Yes, and maybe my lender my local bank that
had been banking with will allow me do two or three or four or five or six of those (···0.6s)
before we have to look for another lender. And so to me that's a win because Alphonso's finding
the finding the tenant buyer.
He's going ahead and pre-qualifying them. I'm going I'm working at the hospital Alfonso goes
ahead and he finds the property that fits for that tenant buyer. So he's working with the with
perhaps the tenant buyers buyers agent real estate agent and or the listing agent. I'm working at
the hospital Alphonsus going ahead and making sure we have good paperwork. I'm working at
the hospital. He's kind of tying that up making sure it passes the passes. Section and making sure
it's able to get a loan.
I'm working at the hospital Alfonso then goes ahead and says hey here's what it is. We now have
a property address. It's you know, four five six Maple Street and here we go ahead and now I can
go apply for a loan for an 80% loan to value to do this joint venture partnership. And then
(···0.7s) if we did a 50/50 share here's where it's really good for me. (···0.6s) I don't have to do
anything my $80,000 and my credit is making me 50% return on this. So yeah, that's really good
for both parties. Absolutely in we really, you know, it's can considering and kind of like a hands
off investment where again you're in this example working at the hospital working at your job.
Nothing have to worry about the the management of the project of the tenant buyer of the
property, you know, all the documents and paperwork. So, you know, there's a little bit of work
involved there of you know, going to the bank and qualifying and all of those types of things
however the day to day management and everything is is not not having to worry about for our
joint venture part. They're they're working their job. They're doing their thing.
They're living their life. They're receiving that you know, I guess he used to call it mailbox
money, but now it's, you know, e-transfer money, (···0.5s) you know on a consistent basis
reporting to them, you know, checking in with them saying hey, you know, things are going
great or or here's this what we anticipate or you know, we might have to extend. But again, it's
that point of contact being the source of the being the expert right, you know again in at (···0.7s)
any point (···0.5s) if you're joint venture Partners want to know more or be involved as much as
they want sure but you know to be sure that you're you're driving the bus here right? You're the
one that is saying hey, this is how it's gonna work this how it's gonna go obviously answering
any questions reviewing documents, you know explaining why you do a certain way that's to be
expected.
However, you know, they're providing their Capital they're providing their their qualification and
you're managing it for them. (···0.7s) I love that it and and with very little (···1.5s) if any money
out of your pocket, you're we're trying to investment is significant, right and and yeah infinite
and my return on investment is (···0.7s) You know is completely hands-off just based on what
the cash is doing and and based on a lot of these you can go ahead and set it up so that your you
know, if you're working with someone like a Doctor Eric where they're making way more than if
they had stuck it into a bond account or a mute in some mutual funds depending on what they're
going to do certainly a bank CD or money market account.
It's gonna blow those things away. Yeah, and you'll find a lot of those High income earners.
There are you know, they're not working, you know, the 38 and a half hours or 37 half hours a
week. They're they're working 60 70 plus hours a week, you know, they have other family
obligations commitments things like that.
So they don't have time to go and manage even if it is those gics or you know stock markets all
you know, the stock Investments I should say. They don't have the time to manage all that to
review that right. They they prefer someone taking care of that managing it checking in with
them and making sure that their money is working for them (···0.7s) and it's really a truly a winwin
situation. Yeah if I'm the doctor and I'm busy with my practice or my Patience or if I'm an
employee of the hospital directly and I'm having to deal with the administration of the hospital
and the requirements of all the record keeping I have to have because the government's making
me do this the last thing I have time for even even if I wanted to is to go.
Oh, let me see what the stock market's doing and learn about stocks or see what real estate's
doing and learn about how to do lease options and you know alfons I can do it myself. Okay?
Well, you can go learn Eric and and you can certainly go do that. But when (···0.7s) and my
responses, you know what helps let's let me just give you the money.
All right, as long as I I know you or trust you I've heard of you or you can build rapport and can
answer my what if questions, you know, I'll have a mind, you know, Alfonso what happens to
you what happens if tenant buyer doesn't buy all those questions that we've already covered in
the training so far. It is something where the (···0.9s) hey let's do one. Well absolutely think
about yourself as you're watching this the time energy money that you spent to educate yourself,
you know, not a lot of people Go through that that route to go and educate themselves.
They'd rather, you know, they want to interview. They want to make sure to know how they're
protected. That's why we're going through all these agreements and you're giving them the time
to bring it to their lawyers and and their counsel to make sure that you know that they are
protected again, there's all different types of scenarios that may happen unlikely to happen but
you know possibilities so you can't account for all of those but you can go over the main things
to make them feel comfortable. (···0.6s) And yeah, they'll be happy (···0.8s) to say hey make my
money work for you you manage that I don't have the time willingness or effort, you know to put
that in and that's why you know kudos to you for taking the time that you know putting in the
money and of course the effort that's involved in learning these strategies educating yourself so
that you can be a little bit more unique out in the marketplace versus, you know, the GIC or a
rrsp or something like that where you know, it's it's kind of traditional but you know, the returns
are much lower and and being creative you can get much better returns.
Yeah, and that's another good point is (···0.5s) is I may be a doctor who's sitting on a lot of cash,
but I might also have a retirement. And I say well Alfonso I have a retirement account an IRA a
Roth a 401k whatever it is for your area and I (···1.2s) can can I invest in that and the answer is
yes, you know, we can make it a it can become a self-directed you you know, you don't even
have to you could say Dr.
Eric. You don't even have to put in the whole thing. You could just create one that has enough to
do an $80,000 self-directed into a (···1.2s) purchase lease option on this. So (···0.8s) I remember
going back when I first started visit investing in you know, whether it was pip or or someone on
the team that said hey if you find the good deal the money will come and I was like wait a
second there's but it was that scarcity mindset of weight on I only had so much money that I
could invest.
But again, you'll find out there if you're finding good deals and you're doing it the right way the
ethical way, you'll find joint venture partners that the money will come (···0.7s) you'll have to
work for you have to explain, you know, you'll have to you know reassure them. It's not just over
here take my money. I don't care what you do for it do go put it on red at the casino. (···0.5s) But
you know, if you can show them a viable way how they're gonna get. Their money back and
more and in a timely fashion and you have the expertise to explain that to them and answer their
questions and all the documents and everything to protect them.
Yes, the money will come. Yeah and there's some you know, talk to your attorney. If you're
trying to raise money for specific deal whether it's a purchase lease option with the JV partner or
what have you (···0.6s) talk to your attorney about you know, what are the proper ways to do it
(···0.6s) here in the states that the SEC gets involved if Security and Exchange Commission gets
involved if there is if you're creating some sort of perspective or some sort of (···2.1s)
syndication or something like that.
If you're not going through proper (···0.5s) as syndication attorney or some other attorney allow
you to do that. So, (···0.9s) you know, (···0.5s) I can't go to you know, someone who's making a
lot of money as an attorney or owns a string of restaurants or something and say Hey, I want you
to invest with me if I don't have already a some sort of business relationship or some sort of
family. marriage connection already, but I can create this, you know (···0.8s) a brochure a report
or whatever and go to them and say You know, here's we're going to be doing some purchase
lease options in this market.
And here's why we're doing it. Here's who we're gonna be putting into it. We're going to be using
capital from one of our (···0.7s) JV partners and you as a (···0.5s) high level s or a (···0.6s) an
eye (···0.6s) or (···1.0s) someone who's going to have some sort of entrepreneurial, you know, or
business experience, you know, we would just you know, we happen to know you just want to
see see what you think of it want to see if (···0.7s) what you thought and that's how I started
raising money before.
My mentor came out and told me about lease options was that (···1.1s) you know, the (···1.6s)
the (···1.1s) again if you find a good deal you can find the money and so (···1.0s) when the when
we heard about how to do that (···1.1s) my joke was that (···1.1s) Before I even took the lease
option class was that (···0.7s) Dina heard the part that if you find a good deal you can find the
money and she said, oh, I see that the easy part but the hard part and I heard, you know find a
good deal.
You can find the money and I heard a different easy part and a different hard part and so I was
like, well honey, (···0.6s) I can find the good deal and she was like, okay. Well, I could find the
money. It like was we both were right we both were right that you know, we had identified an
easy part to do so we found (···1.1s) We found a property to buy the Foreclosure auction and I
approached a (···0.6s) a (···1.8s) potential investor that I happen to know.
You know, I told them what we were doing and and you know his interest was well, you know
who you getting to for this money source for the capital source, and oh we're creating a list of
(···0.7s) people who who want to invest in real estate is protected by you know, the real estate
itself. (···0.7s) And (···1.0s) now this was back in either late 2002 or early 2003. So the interest
rates were a lot different than today.
But we you know, you said well what what, you know rate of return are you giving to these
investors and we were like proud because we wanted to start off and give them a fantastic
(···0.8s) return at a higher interest rate time and in history. And so we said, oh 18 percent he
goes. Oh, he says (···0.6s) I have a company that I'm you know, any money I put I'm putting
back in there. I live in a small apartment or town home. I remember what it was and other than
his car and and some of his clothes that he saw as more of a business. (···1.1s) Important for
business he really wasn't spending any money that he didn't have to was going back into
business.
He said I can make a much higher return on the cash. I have running it back through my business
and back through my business and back. So (···1.1s) we had someone else who who (···1.4s)
again we asked took the report and said, who do you you know, we said we just, you know, we're
gonna be doing this first thing buying it at a foreclosure auction fixing up holding his rental and
said, you know, (···1.8s) We just seeing if anyone has any has any advice or any thoughts on it
because we want to make sure that we're didn't miss anything in our (···0.5s) report or our
calculations of expected profit Etc.
And they were like, wow. Well, this looks good. Looks like it's a good solid investment. Who's
this Capital Source? Oh, we're looking for people who want to invest and then they asked us can
we get in the deal and that's different than you go and saying. Hey, can you lend to me they're
coming to you and saying hey, can we get into this? So yeah, and I don't know if we've we've
touched on in any of the sessions but it's it's really shifting that mindset because a lot of people
think, you know, I need to go find a joint venture partner or investors and I'm gonna ask them for
money.
I'm asking them for their money think of it as that you're providing an opportunity. That's really
when it shifted for me is that you're providing an opportunity and you know, and if it's come
competitive to what else is out there, that's also some research that you may have to do as well
saying if I'm in the joint venture shoes we talked about getting into the tenant Buy. You know
shoes and their mindset but now get into your drink Ventures mindset of what other options are
out there.
Right? What other options is the stock market is it? You know, JC's is it, you know other you
know crypto and you know Bitcoin and all that kind of stuff (···0.6s) but what other options out
there and how do you stack up and take a kind of (···0.9s) what's that an unbiased view in stack
up. We know a typical lease option rent to own deal versus other options out there and when
you're having conversations with joint venture Partners, well, what else are you investing in?
What other things are you doing?
Maybe something that I don't know about right and again stack up your deal versus other
investment options and you're providing them an opportunity. It's all it is. It's a providing an
opportunity. You're not asking them for money that seems a little desperate and you don't want to
come across as desperate people don't like to you know, invest in desperation. Right? But if
you're providing an opportunity saying hey, we're moving forward this if you invested in or not,
we're gonna find to join Venture partner. We're gonna find somebody that's gonna help us do
this. I (···0.7s) love that of just get your opinion. Let's take a look at it.
You know, why don't you give me your thoughts on in comparative of what other options or
what other things that you're investing? You're a pretty smart guy or girl, you know, let me know
what you're what you're doing out there and where does this stack up and getting you know, it's
hard to kind of remove yourself and look at an unbiased view because it was a great deal. There's
an emotions involved all that of kind stuff but sending that out to a few people whether you that,
you know, you trust maybe some people that you meet through networking and saying, know,
you what compare this to what other deals are out there and and even if it is other, you know,
stock Brokers or money managers or things like that and get an unbiased opinion so that you
know where that competition is, like all the big companies the burger chains and all that kind of
stuff.
They know what their competition is doing, right? So you shouldn't act any different way of
saying okay what other things am I competing against that here's here's my opportunity. And

here's the other things that they can invest in how my stacking up what are the pros and cons
what's better? What's maybe that things that I can improve on to provide that opportunity? Yeah,
beautiful beautiful the the you (···0.7s) know, Know you talk to investor who's put it in
something that can have a lot of swings in it.
You mentioned cryptocurrency. You know someone you ask them. Well, where do you have
your money parked now? And if they say well Bank CDs, you know making one or two percent.
Oh, yeah, we can definitely do much better than that. They might say, oh we have bonds and
we're making three percent. Oh, well, we have an in cryptocurrency and we lost a little bit first
year, but then we made 52% but then we lost 63% and you know you go. Okay, we're not going
to offer you 52% because one year, you did 52% on your cryptocurrency because that is a maybe
a more liquid asset.
But it's also something that has a lot of risk. What we have going on here is we have a lot of
certainty in it. We have at least for now tenant buyer who looks like they're gonna buy we have a
dollar amount price that they're going to buy if they flake out and don't buy we still have the
asset the property we've been paying down the loan if you're using a JV partner with with some
(···0.8s) dead on it, so we're going to go ahead and (···0.7s) It's protected by real estate.
It's low risk. So I think in today's market, (···0.6s) I think it's there is no normal. But I think
something paying your JV partner (···1.0s) depending on what where else they have their money
at maybe six seven eight percent (···0.7s) maybe in some cases. I wouldn't have them do 100%
financing or I mean 100% of the money in the near you're paying 10% on it. But if they're
putting a down payment on and you're getting 80% Finance at a typical mortgage rate for the
area at the time and you're paying them a little bit more than that, (···0.7s) so they feel safe then I
think that's great.
And again, they're sharing in with the net cash flow and they're sharing in with the sale price and
their share sharing in with you know, they're all so creating some more Equity because you're
paying down the loan there. So a lot of different ways that we can cut and slice the purchasely
option. So a lot of things to explore there. (···0.7s) Again, another class to explore a little bit
further is the is the creative finance class? (···0.6s) And so yeah, so a lot of information here in
this session.
We're going to go ahead and take a break now and when we come back we're going to go into
the other lease option, which is the sandwich lease option. So we'll see you soon. (···15.8s)
(···0.6s) Here. All right. So we just went over (···0.6s) the Powerpoint slides on the sandwich
lease option. And so we're now going to dive into the paperwork just as a reminder. We've
already covered in previous (···0.6s) sessions the purchasely option paperwork and so it was
between us and the Tenant buyer we talked about those three documents. We then did a
modification of that with the purchasing option, but we have a JV partner.
So again Us in the tenant buyer three documents, but we're all also having an agreement with the
with the joint venture partner. So now we're going to do a sandwich option. So I'll zoom in a
little bit here. So it's little a bit clearer for you at home. (···3.2s) And so we're going to go ahead
and (···0.8s) label this one obviously. (···8.8s) And so just that it's clear to everyone. We're still
have some the of same parties (···0.7s) we did with the purchasely option.
So here you are. (···1.3s) You then investor and you're going to go ahead and put a tenant buyer
in there. (···2.5s) And you're going to have the same documents you're to going go ahead and
have a lease with them that is going to be that lease is going to be landlord the (···1.6s) for the
more for the benefits of landlord. So (···0.5s) number two, you're going to have your option and
same thing.
It's going to be more favorable for the landlord still protects the tenant buyer Etc. But and then
three the certificate of independent legal advice. So that's the same here, but now we're adding
some other pieces here because with a sandwich option we're doing we're sandwich we invest
our sandwich between two separate (···1.1s) separate lease option. So here's the one piece of
bread. Here's coming up the other piece of bread (···0.5s) is we find a seller? (···0.8s) And so
we're doing a lease option from the seller to us here.
So this is where we're going to go ahead and create several different documents as well. (···0.7s)
And so we'll just do a dotted line here so I can (···0.9s) list those here. So one of them is we're to
going do a sample. (···4.1s) residential (···4.1s) lease with option (···6.0s) So this is going to be
a combo document.
We're going to have the least the option paperwork. So (···0.8s) we don't expect we know that
we're going to be paying our rent to the seller on time. So there's no need for us to do us a lease
and an option to make the make it easier with this seller to victus if we're not going to pay we
know what we're going to do and we're going to stick to it. So we're definitely going to be sell a
(···1.3s) paying our rent on time to the seller or directly to the lender for the seller's behalf. And
so let's make it simple make it easier for the seller to understand it. So there's not (···0.8s) too
many documents.
And so it's going to be the least verbiage and then also the option verbs together. (···0.8s) And
then that's going be to really the main thing with our with our sample wishing me with our lease
option with the seller. Now we're going to also we need to have complete control and there's
some special situations where the seller might change their mind or feel like they or whoever is
now inheriting their position might not want to sell to us in three or four or five or six years
whenever it is.
So we're going to do a second document which we'll look at again and it's also again we call it
the sample but it is the memorandum. (···4.6s) of option (···1.6s) Now this is going be to a tiny
one page document where the lease with options going to be multiple pages (···0.5s) and of all of
the documents that you have seen us go over. (···1.3s) And they're all very important documents.
I would say of the three of these different strategies the most important document Bar None
you're going to see is this memory in an option.
So we're going to build our way into it by first going ahead and getting into the sample (···0.6s)
residential lease with option. And again (···1.2s) when you're doing something like this (···0.8s)
we at Pips path have to go ahead and make pull it down some have to make sure that it is a
(···1.0s) you know, we're not giving legal advice. We're going to call this the sample but a lot of
investors will work with their (···0.7s) with their attorneys with their lawyers and go ahead and
say well, you know, we can pretty much, you know, (···0.6s) make make a change or two or
none and use it but let's take the word sample off so (···0.8s) I'll zoom in here a little bit.
(···1.8s) And so (···0.9s) here we're going to go ahead and start off with let's set the the names of
the party. So it very top of the first page (···0.7s) this agreement made an energy into on some
date buying between landlord owner here and after referred to as less or and tenant buyer here,
which is now us here and after referred to as less C.
So we're the lessee and later on the less the optiony less ores least to less sees all of the goods
and chattels detailed in the inventory designated as schedule a annexed here too and specifically
made a part here of and also that certain dwelling how situated at and more particularly described
as follows. So we definitely want to put a (···0.5s) put a property address here any other
information I think it would be your true. Your attorney's probably going to say we definitely
need to put a legal description in here.
(···0.7s) This (···0.6s) your attorney may say we don't need to record it because we're going to
record something else, but this should be in what your attorney may call. recordable form
(···0.7s) Meaning that this is something that if you needed to you would not need to go get
anything else from the seller. You could just record it. So (···0.6s) one of the key elements across
the continent, is that a legal description to be attached the other thing you'll see when we get into
the final page of this is the all signatures yours included are done in front of a notary.
So we'll say more about that when we're looking at that. All right, so goes on to say here.
(···1.0s) Together with all pertinances for a period of one year to commence on some date
through some other (···0.9s) date with the right to four consecutive terms of the original term
with lessee notification to less or in writing 30 days prior to end of term. So what we're doing
here is we're going ahead and if we do, let's say a five-year lease option (···1.2s) why not go
ahead and set this up.
So the least portion which is what we're talking about here is actually five separate one year at
leases. Now your turning might go well in this state we can go ahead and do a 60 month lease.
Why not make it simple and do a 60 month lease. All right, and that might be fine, but we're
building a masterly option here, which gives us a lot of protections. We don't know what the
Market's going to hold. There's a chance that the market goes down the market gets flat our
tenant buyer moves out and (···0.6s) you know kind of think of it, you know, the one factory
town and the Factory closes down.
So yeah. Yeah again You're Gonna Want to cover any potential? Risk, you know you can't avoid
at all but you want to build in as much protection as you can for yourself (···0.8s) in these when
you're when you're building this agreement out. Yeah, so we expect the best and we prepare for
the worst. And so if all of a sudden, you know, everyone decides to leave that town property
values go down because there's a high high (···0.8s) supply of property empty properties and
(···0.7s) we have very few people are interested in renting or buying or lease optioning them.
Then we might want to say to to our seller seller with what has occurred. None of us could see
what's going on. We're choosing not to renew our lease so we might have to be responsible for
the least payments up until the next anniversary date, but this paragraph designs it so that we
don't have to pay another four years of (···2.6s) rental payments if we don't need to so (···1.0s)
talk to your attorney.
I wouldn't be surprised if your attorney says yeah, let's go ahead and do this at 12 month chunks
now going back. to Texas (···0.8s) It's very possible. Again that a good Texas Attorney who
works with (···0.8s) real estate (···0.8s) Real Estate Investors in Texas to do not only lease
options for rent to owns but seller financing or any other type of thing where you're doing two
things simultaneously on the same property that that attorney says what we're going to do is
we're again going to go with this shorter term (···1.5s) shorter term process with residential
property.
And so it instead of here doing one year plus another four years your attorney might do we're
gonna do (···0.6s) half your segments and we're going to go ahead and do it. So you can keep
(···0.7s) you as the as the tenant buyer who's you know, as the investor position here, you're
gonna go ahead have at your discretion your right to do the the extensions every 180 days or 179
days.
So this is not the seller saying yes, we approve another round of rentals. This is them signing a
document say Yes, it's your choice investor and you'll see this whole document specifically is
designed with a lot of things where we're getting the seller's permission. Now when it comes to
these things and write to sublet you'll see when we get to repairs. We're going to go ahead and
get the seller signature.
Yes now so we never have to if we decide to change our exit strategy or highest and best use for
this property. We don't have to go hat in hand back to the seller and say seller (···0.7s) here's
what we need to do and we didn't think about it. And so we need your signature now, so (···0.6s)
I call it a master lease option because we're covering all our bases, you know, right from the getgo.
All (···0.8s) right, so we got some paragraphs with numbers, but also just a quick title talks
about a little bit of what's in there and here with paragraph one rent (···0.9s) lessee's that's us
agree to pay without demand to lessors as monthly rent for the (···1.0s) demise premises (···0.7s)
the sum of blank whatever the rental rate is in which the payments are due on or before some
date.
Here's just an example of the tent. (···0.6s) The first payment will be due on or before some date
so (···1.5s) This stuff is Plato. Maybe you find someone who owns a property free and clear
(···0.6s) and there it does need a little bit of work.
(···0.8s) We might go ahead and put in there. Okay, we're going to go ahead and pay, you know,
I'll just make up a number $2,000 a month every month, but we're not going to start and again
both parties have to agree to this. We're not going to start our first payment for four months
because we've got some (···0.9s) construction we need to do some updating. We need to do some
repairs we need to do and we're not going to have our tenant in there our tenant buyer in there.
So this stuff's Play-Doh. So if the seller owns the property free and clear, there's no loan to
satisfy each month and they're willing to wait.
I mean (···0.6s) the usual will say yes to something like because you're improving a property that
they own so worst case scenario is somewhere down the road. You you back out or your tenant
buyer backs out which gets you to back out and you know, they've got to fix up property. So
(···0.8s) just something else to look at there. (···0.9s) Paragraph 2 security and option upon the
execution of this lease the lessee shall pay unto the lessors the first month's rent as well as the
sum of $100 as security for the faithful performance by lessies of the terms here of to be returned
to lessies without interest on the full and faithful performance by them of the provisions here of
plus the sum of $1,000 as down payment for the option to purchase the aforementioned
property.
This sum is non-refundable. So a couple things are going on here. The first thing is we have a
security deposit. Remember this is a combo lease an option. So we have to talk about a (···1.8s)
security (···1.5s) deposit. So for the rental itself, and so we're just going to do a token hundred
dollars (···1.4s) and so (···0.8s) it is something that is just a placeholder saying yes, we did go
ahead and pay a security deposit.
We're also going to pay an option fee and not and rock and here this will be different. So maybe
it's $6, Because that's what takes to the lender to bring it current or maybe it's $10,000 for
whatever reason here. We just did it as an example a thousand dollars, but notice what we did
here we went ahead and although as an option consideration is non-refundable.
We're right off the get-go calling it a down payment if we choose to buy the property whatever
dollar amount is here. It's considered a down payment. So that will be a seller credit from us. So
if we go ahead as an example to buy this thing in a few years from the seller for 600,000.
(···0.7s) Then we only have to pay the additional $599,000. (···0.9s) So (···0.8s) these are times
when you also negotiate with the seller a higher (···2.3s) option consideration option fee and
rock.
This is where you know, oh gosh, they're asking for $50,000 Alfonso, but we know that's going
to be a $50,000 credit toward our purchase if and when we buy the property absolutely and this
is where you can negotiate to your advantage right where you're building in that control. You
have that again that solution for that potential seller so that you can put these into your
agreements into your contract so that they are benefiting you. (···0.6s) Yep, super (···0.7s) let's
go to the bottom of the page here (···0.6s) use the lessies.
That's us. She'll (···0.7s) use the prime premises here by least exclusively for a private residence
lessee. She'll be permitted to access the above dwelling for the purpose of showing the property
to prospective tenants contractors and partners. So we got our contract with this you'll see there's
going to be a right of rescission, but we can immediately start to show our potential tenant buyer
about this property. So we'll go to the next page. (···4.9s) Paragraph four pull it down a little
(···3.0s) bit.
Personal property all personal property placed or moved in the premises above describe shall be
at risk of the lesses or own or owner thereof and less horse shall not be liable for any damage to
said personal property or to the lesses Horizon from any Act of negligence of any cotenant or
occupants the of building or of any other person (···0.5s) whomsoever so seller understand that
we're you know, (···0.5s) you're going to head and have our people move their stuff in there and
you're not responsible for so something that makes the seller feel feel good.
(···0.6s) And again, this is a residential Elise. This could also be something we're going to take
their house and we're gonna turn it into to a small office space for a small company and then we
use slightly different wording because we're we need to have the right to use it as an office space
or as a commercial property. So (···0.7s) all right going back to this one paragraph five
compliance. (···0.8s) That's the lessee shall promptly execute and comply with all statutes
ordinances rules orders regulations and requirements to the federal state and city government and
of any and all their departments and bureaus applicable to said premises for the correction
prevention and abatement of nuances or (···0.7s) other grievances in upon or connected with said
premises during said terms.
So again things that are designing here to make the the (···1.1s) seller feel comfortable. Oh,
you're gonna put people in there, you know what happens if you know, they're doing you know
rock band or whatever.
Yeah. Yeah, and again, you know just reiterating that you are the perfect tenant for them and
you're gonna make sure that you're putting the right people in there again, it's their property that
you want to make sure that you're taking care of it and that they're trusting in you to to know to
rent out find the correct people you are a professional and you will be doing it for you know, the
right reasons and again (···1.9s) verifying (···0.7s) screening the right people that will be There
as well too.
All right, excellent (···0.8s) paragraph six we go ahead and we have fire and Lessie that's us
(···0.6s) will not allow any items on or in the dwelling which will endanger the the habitants or
the premises that in the event. The premises are destroyed or so damaged by fire or other
unavoidable casualty as to be unfit for occupancy or use then the rent hereby reserved or a fair
and just proportion thereof according to the nature and extended the damage sustained shell until
the said premises shell have been rebuilt or reinstated be suspended and cease to be pale or this
least Shell at the election of the lessor there by be determined and ended provided.
However that this agreement shall not be construed. So as to extend the terms of this lease or to
render the less reliable to rebuild or replace the set promises. So (···0.5s) we we've talked a little
bit about insurance with with a tenant buyer. And so we definitely want to of insurance on and so
going back to the purchase lease option.
We'd have a you know, we or we in our JV partner would go ahead and own the property and we
would go ahead and have a (···3.0s) insurance policy on the property. (···0.8s) So with this one
here, we're to going go ahead and piggy back on the we're going to go piggyback on the sellers
Insurance. And/or we're going go to ahead and piggyback on the (···1.5s) get our own insurance
policy so that we can go ahead and (···1.1s) have insurance on the property.
This is the same thing. We need insurance on the property, you know, if there's fire if there's
storm damage so we're gonna go ahead and make sure there's a policy on this here if the seller
has a policy we're added to that policy if the seller when we find them doesn't have a policy we
go ahead and work together to get a joint policy for everyone here. So, yeah, absolutely. And
again the same rules apply we've talked in the in previous modules is that you know, the tenant
buyers still gonna need their content Insurance there needs to be insurance on the property and
that's just confirming that so that when you're presenting this to the the seller, you know, the
future seller the sandwich lease option those things are clearly let it out and I think it brings some
credibility to make sure that hey they thought about this as well and going through this so they
know that hey these are professionals that I'm working with and again building that confidence
and them.
(···1.3s) Yep. So the the again we're going to assume the best is going to happen but prepared for
the worst and if there is storm damage if you know There's a there's a thunderstorm.
It takes out a tree the tree falls into the house. Then what we've got here is that we have
insurance. We're going to go ahead and file a claim. We're on the insurance so we call can the
insurance company we can meet with the adjuster. We can agree to the terms of the settlement or
or the whatever's needed. (···0.5s) We're going to go ahead and (···0.7s) if our tenant buyers
have to move out we're going to have some loss of income there while the repair is done. They
have renters insurance to cover anything that was damaged through the storm with the renters
insurance.
(···0.7s) We can go ahead and (···1.0s) have it fixed up oversee that and move our people in and
one things also to remember sometimes with a (···1.0s) what looks like a (···1.3s) catastrophe is
that you go ahead and have a situation where there is (···0.6s) you're having to rebuild it the tree
took out the kitchen the kitchen was built in 1970. We're gonna have to build a new kitchen.
Why are we going to build a 1970s kitchen and all of a sudden we now are making this property
more valuable simply by (···0.9s) Using the insurance funds to so sometimes we can look at
saying okay.
Could we go to the seller and pull our trigger early? Yeah. Maybe there's an advantage to there.
Could we go to the tenant buyer and say tenant buyer? (···0.8s) We have (···0.8s) some work
that needs to be done. We hate to see you (···0.8s) in the midst of this. We don't know how long
it's going take to we're dealing with an insurance company and this could be some issues there.
How about we pay you a full refund and/or (···0.6s) apply it to another property. Well, we get
this thing fixed.
We might have bumped up the value this property significantly. So yeah, absolutely and you
know, it's it's current trying to make the best out of the you know, and unfortunate situation. But
again, if the property was, you know, a little bit older needed those repairs that might have been,
you know, one of the best things that could have happened (···0.7s) and again creating a good
situation for that tenant buyer as well. You know, they've had their belongings covered by their
insurance. We're increasing the value of that property for that future seller and they sent it buyers
are in another home and now we can bring in other tenant buyers and now starting that you
know, Appreciated value once we've added that to that home.
Just remember you always have options with lease options, right? All right, let's go to the next
paragraph near the bottom there acceptance less sees again that's us hereby accept the premises
and condition they are in at the time beginning of this lease and agree to maintain said premises
in the same condition order repair as they are the commencing said term accepting only
reasonable wear and tear lessee agrees to pay for all repairs costing less than $500 per incident a
rising from the use there of under this agreement and to make good to said less or immediately
upon demand any damage to water apparatus or electric lights or any fixture appliances or
appirances of said premises or of the building caused by any Act of negligent of less Seas or of
any person or persons in the employee or under the control of less seas in the event of any
default by less or or then in addition to any other remedies available to less Law or an equity
lessee shall have the option to terminate this lease and All rights by by giving written notice of
intention determinate via certified mail.
So (···0.5s) there's several different ways.
We can do go ahead and do the repairs here. (···0.9s) Just the way we have it's coming here in
the sample. (···0.7s) It looks like that we're going to split it with you know anything that's under
$500 or anything that's over than 500 dollars. So if we have a situation where we have a seller
and they've negotiated a price that's higher gives them a huge Equity position and they're going
to be the landlord and (···0.8s) we're we're just having to say yes to that higher price then let's go
ahead and (···0.8s) Give them an opportunity to stand in as the landlord and handle those
repairs.
We'll handle the trivial things up to $500. You know, if the if the light goes out the ceiling fan
goes out, we'll handle those things. But if something significant goes out, that's not because of an
insurance claim. Let's have them replace the furnace.
Let's have them replay, you know build replaced whatever it is that's expensive again developing
this this agreement in to your advantage or to your benefit, (···0.7s) you know, they are gonna
they again own that property, you know, it's it should fall on to them that's their responsibility
(···0.5s) and again building that Advantage for you. So that that cost doesn't come out of your
bucket. Yeah, and we'll say more about repairs here and just a few paragraphs from now. All
right. So we go ahead into the next paragraph eight terms of contract. It is understood and green
between the parties here to that time is of the essence of this contract and the supplies to all terms
and conditions contained here in less.
You show have the unqualified right to sublet. (···0.6s) Or a sign cell transfer and convey any
rights which the lessee or their administrators successors executors and heirs may have in this
contract to a third party without written notice. Any assignment will release less these from any
liability as new assignee will accept All rights, obligations and responsibilities agreed upon this
agreement between less or less Seas.
So wow. This is we certainly got the part there we can sublease suboption out we can put a
tenant buyer in there but this has goes above and beyond because we don't know what what will
occur but we could even at some point assign this thing to someone else (···0.8s) and just pull
out of it entirely if we think that it's to going be a good Payday. The only time we have to do
something in a sandwich please option is if a tenant buyer has an option and or exercises their
option, then we have to buy from the seller.
That's the only time we have to do something but if the tenant buyer doesn't want to buy then we
could still buy from the seller or if we have time we can put a new tenant buyer in there or we
could simply with this. Craft just assigned to another investor. So again yet developing that
control putting yourself in that driver seat. And yeah an overviewing this this is this guy this is
valuable stuff here that (···0.6s) that you guys can use and execute in the strategy. All (···0.7s)
right, let's do some more (···0.7s) paragraph 9.
We've got our notice. It is understood and agreed between the parties here too that written notice
by certified meal or delivered to the premises here and there shall constitutes sufficient notice to
the less these (···1.0s) and written notice by certified meal or delivered to the office of the Lesser
shell constitutes sufficient notice to the less source to comply with the terms of this contract. The
less sores mailing address is so if you know if the property owners are moving somewhere else
another state or whatever. We just need to know how to stay in touch with them. So (···0.7s) this
is them saying this they're responsibility to stay in touch with us paragraph 10 writes the rights of
the less Source under the foregoing shall be communative.
How do you say that word humidity humulative? I am terrible at that where shall be cumulative
and failure on the part of the less hers to exercise promptly any given rights here under shell not
operate for forefoot. Any any of the said rights? All right utilities. This is the part. We're going to
pick up the other $500. First there's a couple of ways we can do this. (···0.9s) Well, let's start off
with the first sentence the lessee.
She'll be responsible for the payment utility bills water electricity telephone Etc and specifically
including but not limited to Glass breakage and all doors and screens (···0.6s) the less sort now
that we could just leave it like that. We could leave that first sense in there and it says hey we are
responsible (···1.3s) for any and all repairs. So if the seller is going ahead and giving us a great
opportunity (···0.5s) a low price or maybe you know, we're buying it for 600 but they owe, you
know, (···1.0s) 580,000 something.
There's not a lot of equity in there to make them do repairs then we might just leave it as that one
sentence. But if we're buying it for 600 and they Rock oh this the own this thing free and clear no
loan. They have full Equity position. That's where we might want to add. These other senses
starting here with the word the less ores. So the less Source will be respond. Again. This is the
seller the less horse will be responsible for all structural repairs meaning (···0.7s) Exterior walls
foundation and to pay all repairs costing greater than five hundred dollars per incident.
So let's stop there for a second. So if they have a strong Equity position the furnace goes out.
Hey landlord, we need a new furnace. So (···0.6s) what's interesting here is if we're doing this as
a sandwich lease option. We also have a side where the tenant buyers responsible for all repairs
so we can kind of work that out. However, we to want work it out, but (···0.5s) this document
can also be used to do lease option or property. (···0.7s) That it's not our exit strategy. It's not a
tenant buyer. It's a renter or something else.
So (···0.5s) this is important to have so we'll go ahead and pick up right after $500 per incident
(···0.6s) in the event less or is delinquent on any payments required under this agreement to
include repairs and maintenance. Let's see that's us she'll have the right to make such payments
as necessary to cure defaults or make said repairs on behalf of the lessor any payments made by
lessee shall be (···1.0s) will be credited to Lessie on a two to one basis two to one. The closing
agent will apply said credit toward the purchase price at the time of closing.
So Alfonso's is know, you Canada, what would a price of a new furnace on a 3000 square foot
home? Yeah top my head. Yeah. Go 5,000. Okay. So here's the thing, you know (···0.6s)
property owner. (···0.6s) We're buying it for 6,000 600,000. You don't you don't (···1.3s) owe
anything on it? We've kept this paragraph just as it was (···0.8s) we need a new furnace, right?
Welcome to Ownership welcome to being a landlord. (···1.0s) It's $5,000.
And so you need to have your people come in here and do it and the landlord says I'm not going
to right. I know you you have (···0.8s) we have to but we're choosing not to or we just don't have
the money today. Well, all right. This goes on to say hey, they've already signed this document
saying we can go ahead and do those repairs. We can incur those costs and if we do incur that
$5,000 cost (···0.5s) what kind of credit do we get at the closing there (···1.1s) two to one so we
just made a 10,000 to change. Yes, we have to come out of pocket, but we've doubled our
money.
So there we go. Right. So let's go here to the next one going on to repairs the less sees again.
That's us we'll permit the less Source or their agents at any reasonable time to enter said premises
or any part there too for the purpose of the (···0.6s) exhibiting the same or making repairs there,
too. (···5.3s) next page (···0.9s) All right. We got some boiler plate stuff, but just take a at look a
few of them recovery. If either party this agreement shall bring legal action for enforcement of
set agreement the prevailing party shall recover the cost of the proceedings including reasonable
attorney fees eminent domain.
We don't expect this to happen. But if the least premises or any part, there are thereof are taken
by virtue of eminent domain this lease shall expire on the date when the same shall be so taken in
the rent shall be a portion as I've said day. Let's see Shelby entitled to full refund of any option
consideration money and security deposit. So I've never had anything where the city or the
county comes in and says, hey we're gonna have to (···0.6s) take the property pay you for the
property and build a school or highway or I haven't had that happen.
I've talked to investors who have (···1.1s) this could also be a cash day, you know (···0.7s) look
at it. Again. We always have options with lease options. (···0.7s) The city comes in and says,
okay, we're gonna we're gonna have to take this over because we've got to build this other high
school and your property is next to the property already own and we just need you know a bus
turn lane or what have you and so (···0.8s) We come here and we can negotiate with the city for
it.
And if we discover that the city's going to give us a million dollars for it. Well, gosh, we might
not just want to back out of this thing. We might want to go to the seller and say seller we can
we're gonna go ahead and cash out early for 600,000, right (···0.6s) if that's our purchase price.

We also have a tenant buyer. All right, we've sold them a golden ticket, but one of the things
about you always have options is it's okay to negotiate with them the ability to buy that ticket
back, right?
So for instance, you know tenant buyer. I don't know if you've seen the news but they're thinking
about building a high school there. I don't know how you feel about it. It's going be to more cars
and buses. And and so how about we help you by going hand and and transitioning you will give
you either full refund or full refund plus and or we'll go ahead and transfer all that to another
property and if we need to reset the clock at three years, so you always have options with lease
options. So (···0.9s) Again, anything unique specific with specific property specific (···0.5s)
landlord or specific seller and or specific tenant buyer, etc.
Those are things that we can go ahead and (···1.0s) talk to your attorney about those specific
things. So, (···1.1s) Right and let's do just a couple more here and then we'll take our break. So
paragraph 15 benefit (···0.7s) the covenants and agreements of this lease shall be binding upon
and ensure to the benefit of The Heirs executors administrators and assigns of the less or lessee
without affecting the restrictions imposed by section three thereof.
And so what we've done with this one here is that (···1.2s) even if you the investor pass away it
is an asset. You have the right to buy from the seller. You've sold part of that to the tenant buyer
is something passes away. If you pass away, then you can pass on this asset (···0.5s) to your
heirs. (···1.1s) It's also if the seller passes away they've already sold they own the property but
they've sold a right to you and just because they pass away doesn't mean that it's it's kills the deal
their heirs inherit their position there.
All right, we'll do one more than we'll take our (···1.0s) well and the session and we'll come back
and do Some more paragraph 16 writes to extend less ye shall have the right to extend (···0.6s)
the agreement for six months for an additional fee of a dollar. This is something sometimes
where you have your first tenant buyers in there for three years and they wait to the very last
minute.
They go I'm not going to buy so we have time maybe two years to put a new tenant buyer in
there. Maybe we give them 24 months if we only have five years with the seller. And if they wait
to the very last minute and and back out or or (···0.8s) we need more time, because now we want
to bite ourselves. We could exercise this option. It's it's a one-time extension. It's a dollar just so
you send them so there's consideration but all the terms continue you still to have pay rent. But if
you're first tenant buyer doesn't buy it your second tenant buyer doesn't buy it.
You have six months to get your financing in order. You can put a third tenant buyer in there, but
you need to know that you have to have to buy it then and so and or you could go back to the
seller you always have options with lease options. (···0.8s) Yeah, extend see if the seller can
extend and negotiate. All right, so it is a big contract. We have a lot to cover. Let's not (···1.7s)
put it all into one segment. Let's go ahead and we'll take our (···0.7s) our break here. And then
when we see you we come back we'll pick up right where we left off.
So see you soon. (···14.2s)
(···0.8s) Here. (···7.8s) Alright, welcome back everyone. (···0.6s) And yeah, we're getting
through through all the different contracts agreements that that we have for the purchase lease
option and now we're going to get into the sandwich lease option. So definitely a unique strategy
that you can layer on with the lease option rent to own strategy and we're gonna get into a little
bit about the sellers benefits.
So, you know, we talk about lease option rent to own, you know, being a good strategy and up
Market it down market and how you can do that. So we're gonna get into a little bit of the same
Which sandwich lease when maybe is getting towards that down Market or you know, there's
more buyers in there. Sorry, there's more sellers than there are buyers another unique way and
creative financing strategy for sellers to still sell their home, but maybe not today and two or
three or four years so (···1.1s) some of the things in the benefits For our sellers in the sandwich
lease option they get the sell at or near asking price and get that number that they want still being
able maybe they're not able to get it today.
But in a delayed, you know gratification type period right there's no realtor fees, (···0.8s) you
know, you don't need to list with an agent. You can go through a private sale and and have you
know, a private investor or joint venture partner that is purchasing that property and well, they
actually don't have to even sell it right? Yeah, one of the things with with a sandwich lease
option we're again we're finding a property owner and we're at least option from them.
And (···0.7s) if the properties listed with the real estate agent, (···0.6s) what we can do is we can
explain to the to the seller. Hey, we buy property one or two ways cash or term if you buy with
cash, we need significant discount. If we buy with terms, like take over the property through a
lease option, then we can pay you in (···0.8s) a bigger (···1.0s) sale price again. It's like, you
know, do you want the one marshmallow or you willing to lease option to us?
On and get two marshmallows (···0.6s) and the boat if there's a real estate agent involved as a
listing agent. (···0.6s) With that agent is hearing his Walla Walla Walla. No commission for
several years blah. So that's one of those things where there are ways to work around it.
Especially if the Market's really doing badly and it wouldn't sell in twelve in six or 12 months
and and there's no one looking at properties then, you know, no commission versus hey waiting a
few years. This might be something that works out. So (···1.7s) working with the listing agent or
simply going and finding a property.
That's either for sale or not (···0.5s) where you can go ahead and (···0.6s) take it over through a
lease option. Yeah, and those same principles apply that we were talking, you know, all
throughout these these modules is, (···0.6s) you know, nice homes and nice neighborhoods, right
and if there are, you know, maybe people that are looking to downsize or or move out don't want
to be in that property anymore want to sell and don't need that immediate, you know cash or
immediate money right now. They can still receive some good cash flow great return and not
having to qualify for any of the financing because they already own that home, right?
They they can you know use that as an investment. So there's definitely tax advantages to that as
well too and explaining that maybe you know working with an accountant (···0.6s) and you
know talking to the accountant of how you can you know defer those those tax payments or or
maybe avoid them in some cases as well (···0.7s) the no maintenance. No repairs no Property
Management again, the same things that we've been talking about throughout the the modules
here is that again, though that tenant buyer is going to be taking care of all the repairs
maintenance and those sellers they know that property so they know, you know, it's in good
condition or what is gonna be need to be replaced soon (···0.6s) or what has just been replaced or
what has been renewed or or updated in that home.
Right? So it's definitely a huge stress reduction and reducer for those sellers that are looking to
sell their property but don't have that immediate buyer today. And (···1.0s) yeah again, like like
Eric said is the two marshmallows if they can delay that gratification or they can you know,
benefit from cash flow throughout that program.
And while you're managing it, (···0.5s) you know, that's something that's an asset they already
Have if they're able to qualify that's additional revenue and income that they're bringing in and
you know, that's a huge benefit in a selling feature for those sellers. So, (···0.7s) yeah, so and
with the seller what you're doing is you're saying hey seller we have the perfect tenant program.
We have a program where we're going to be putting in our tenant buyer and you can just explain
really your tenant if you want to either one is correct, but we're gonna be putting in our tenant
buyer.
(···0.5s) They've had some bumps on their credit. We're going to give them a chance to buy a
home over time. And so we're perhaps going to do a lease option. That's why you're gonna see
when we go over the lease option that will work use with the seller again, we call it kind of the
master lease option. There's going to be a lot of empowerment to us the the (···0.6s) tenant buyer
who then has the right to sublease suboption out to our tenant buyer. But when we say the perfect
tenant program seller we're going to go ahead and cover (···1.1s) the mortgage payment if there
is one tax is insurance.
We can build that into the equation as well and regardless of Whether our tenant pays us we're
going be to paying you and so we know as investors that we're going to get a big fat androck
from our tenant buyer. (···0.6s) They're going to we're going to try to time this thing. So we take
possession (···0.7s) of the property from the seller with our lease option maybe on you know,
Tuesday and we can have the our tenant buyer move in that we can perhaps and so there's no
downtime. We're not going to have a vacancy even worst case scenario.
Our tenant buyer moves out after 10 months or or 35 months. We're going to have that (···0.6s)
end Rock we had from the first one and possibly and then Rock coming up from the second one
the replacement first (···0.6s) attend a buyer. So this is why a lot of investors, you know who do
sandwich lease options if they're thinking we're gonna put a tenant buyer in there for three years.
(···0.8s) Then we might want to go ahead and see if depending on how motivated the seller is.
Go ahead and do a lease option from them for four or five or six or seven years, whatever we can
do.
So it's not uncommon to do three years to your tenant buyer. But get from your seller five years
as an example. And so this is something that also works if they have a loan or if they don't let's
say the property is (···0.8s) worth whatever the price it is, but we have the right to buy it for
$600,000 from our seller and they have a loan with the bank or two loans with two different
banks that a equate to 500 or more. What we can do is make sure our cash flow is going to work
out with our tenant buyer, we but can go ahead and set it up.
So that (···1.0s) seller will do a rent payment will we have to have the right to be able to pay the
lender or lenders directly? We need to have you sign some sort of authorization to release
information that allows us to contact your lender, but also some sort of letter from you that is a
typically called instructions instruction. two lender at where the seller the borrower is saying
Hey, I want to go ahead and (···1.1s) Turn this property over to you know, (···0.6s) Eric and
Alfonso's management company or realty company or whatever LLC and your payment will
come directly from them.
And so if we're going to take over a property that has a loan we need to have the ability to make
the mortgage payment and we can call that rent. We can even bump it up a little bit and call.
(···0.5s) Oh we're going to be paying, you know, 2,800 to the bank which includes maybe taxes
and insurance escrowed in plus another $200 to the seller. So maybe our rents $3,000 (···0.6s)
but we we don't just pay the seller $3,000 and hope they pay $2,800 to the lender.
So (···0.7s) we have to have that control. Is it more important to own real estate or control? And
if we're doing a sandwich lease option we have to have the control. So we need to be able to
know what is owed on the loan be able to pay it get a notice if the property is being so, excuse
me. If the mortgage is being sold from Bank a to bank B, we get a you know a letter from Bank a
that says you know the loan. Has been (···0.6s) sold or the servicing of it has been sold and we
get a welcome to bank B (···0.9s) for a letter from from them as well.
(···0.7s) And (···1.3s) sometimes we get questions in class about well doesn't that trigger the due
on sale clause? And yes all at least first mortgages typically will have a (···0.7s) clause in the
loan that says if the property is sold, the lender has the right to call the loan do meaning they
have the right to accelerate it if there were 22 years left in the loan.
They have the right to say. Oh it's now fully due and but the nice thing about sandwiches option
is (···1.4s) It's not being sold, right so (···0.6s) it's still owned by the person and sometimes we
get questions about. Well what happens if that seller got a special rate or a special terms because
it was owner occupied. Okay, let's look at that. They sign a promissory note when they got the
loan whether it was, you know, six months ago or 16 years ago. They signed something saying it
is Our intention on the day. We're originating this loan to live in this for x amount of years three
years or what have you and so (···0.7s) even if that was just six months ago something probably
changed and their intention has changed.
So the the (···0.5s) usually it's it's all those things that would be in the promissory note really
have to do with the origination of the loan. Not of the customer service department handling the
loan. So (···0.8s) one thing that we would need to do is if we discovered that the seller is behind
on payments. We need to bring the loan current. All right, we can't do a sandwich police option
on a loan.
That's a default because it's just pretty much will (···0.8s) eventually go through foreclosure.
We'll lose our claim our right to the free our tenant buyer will do the same. So (···1.0s) We get
control with good paperwork. (···0.7s) We pay the loan current if there is one we pay it directly
each month (···0.9s) and then we you know, oh and the seller can't be in the property. We're not
going to lease option from the seller and then go ahead and (···1.2s) lease option back to them
that that's a whole nother thing. So (···0.7s) and absolutely when when you're looking at maybe
acquiring or enabling this sandwich lease option and you know, how do you market for it?
How do you find you know, you know potential, you know owners that would do the same
which lease option for you, right? So again, obviously on the MLS the properties are listed for
sale, you can work with those mortgage professionals and and pull title and maybe kind of do
some investigative work on how long they've owned that property. They've owned it for six
months a year. Maybe that's not the best option for them. But if there's you know older
neighborhoods or (···0.8s) you can kind of see where you know, the demographics are hey,
they've owned these properties for several years again, they're looking to downsize you can take
a look at even how much is you know what they paid for that home and kind of do the math on
what it's worth now.
And you know Market, you know, obviously Flyers knocked door knocking is a great way as
well. But looking at those properties that are listed and then putting yourself in the seller's shoes,
right? What are the benefits? Why would they want to do this? And it's the last point there on the
PowerPoint the perfect tenant program if you're presenting to them an option where hey you're
gonna have someone that's paying on time every month.
That's your responsibility. That's what you're agreeing to you're gonna have someone managing
the people that are in in their home the tenant buyers, right? You're gonna be managing the
program you're gonna make sure everything is taking care of with the property. (···0.8s) That's a
huge selling feature for them. That's Israel, you know removing any headaches. They're getting
that cash flow. They're getting their payment at least their minimum their payment that it needs
to be covered every single month as well as some positive cash flow now that it frees them up to
to move to do other things or you know, whether whatever they're doing travel.
There's all different types of reasons, right? And again, if if it's a market where you know, it's
difficult to sell that home. They're benefiting and still getting profit while they're waiting to sell
waiting for that second marshmallow. So again, putting yourself in their shoes on what are the
benefits why they would want to do something like this. Obviously. We're always thinking about
the benefits on hey, this is gonna help us we're gonna help that buyers. We're gonna make some
great cash flow, but putting yourself in their shoes and you know asking those questions. Well,
do you need to sell right away or are you okay with holding on to this property for two or three
years or four years while somebody's managing it paying down your mortgage, you know, bring
you additional Revenue each month and managing everything in between like there Eric mention
you're gonna want to make sure that you know, you have all the proper information that it is.
Being paid so that they're not taking it and just running off and getting into default and you
know, that wouldn't be wise on their part. (···0.5s) But again, you know, I've heard the horror
stories or things like that that could happen. And then again when you're finding that tenant
buyer, right you're gonna want to put that, you know, all the same principles that we've always
talked about and now they get to choose that home maybe in a nicer area that they wouldn't have
been able to buy or qualify for without this without this program.
Yeah, and and you may find a (···0.8s) seller who's a little bit motivated and is willing to wait for
those two marshmallows (···1.0s) part of it might be whatever there could be a death of a spouse
or it could be a loss of job or it might be something more positive, you know, they've retired and
they want it downsize and they'd like to see you know, they know that selling their home now
may not be the best timing in the market.
Okay. Maybe we give you a few extra bucks. If you're willing to wait if you give us an
opportunity to make some cash flow off of it as well. And so the (···0.6s) this is a great place to
kind of mold the Play-Doh also for a shape for (···0.6s) the seller (···1.0s) one of the things.
Things is you know, if the seller has no loan it can be done really easily because we're just
negotiate a few key terms and we can we don't have to pay a mortgage because there is none. We
still need to make sure property taxes and insurance (···0.7s) we can do insurance several
different ways.
If they already have an insurance policy we could see (···0.6s) go through the process of adding
ourselves as additional insured to protect our position. We can also go ahead and go hand in hand
down with the seller to our insurance agent and get a new policy that protects (···0.8s) to protects
the seller for their position as the title owner protects us as the investor who now has an equity
State (···0.9s) stake in the property. And and if there was a loan also it's going to include
(···1.1s) coverage for the lender just to that's usually a requirement for First Mortgage.
So these are all sorts of different things. We could work this out. Yeah understanding, you know,
understanding their financial situation and another example (···0.6s) Might be is that hey, maybe
there's some greedy family members that are just waiting for an inheritance and when they sell
that home, they're like, oh they're licking their chops saying here we go. And that's a way for
them to maintain their own wealth or not have to you know, (···1.0s) give that money (···0.6s) in
that moment.
Right so that they can again they can enjoy life they can use that use those funds for for other
reasons as well. So yeah, you know the sandwiches option from the sellers benefit you can
definitely, you know, put yourself in their shoes, you know, you could avoid realtor fees.
(···0.7s) They don't need to qualify. They already own the home and the tax advantages.
Obviously you want to clarify with your accountant and and being able to explain that or convey
those benefits to that to that seller, right? Excellent. All right. So let's look at well gosh, what are
the the benefits for us?
We're the investor. We're all so the tenant buyer or the buyer in this situation. Well, there's all
sorts of things. We can go ahead and take do a terms deal start going ahead and controlling this
property with the least option. We didn't have to Go to a bank. We didn't have to qualify for a
loan. We didn't have to find a joint venture partner. Our seller is our joint venture partner. So
we've got a low cost of entry for this. (···0.8s) We're also going to be putting in a tenant buyer
into the property if we're taking the property from the seller as is and the Tenant buyers
responsible for all repairs.
We could conceivably in a situate be in a situation where there is no maintenance. There is no
repairs. There's minimal Property Management. (···1.0s) We could also (···0.6s) do a hybrid
where we're going to go. Okay lease option the home that needs some work now from them do a
short time period in our in our least period and our option period to update and prove repair and
now have a shiny nice home that we go ahead and offer to our our tenant buyers here.
So (···0.7s) yeah, lots of good good (···0.9s) advantages there for us as well. Yeah. Absolutely.
You're not having to (···0.8s) again with the bank qualifying go through the the hurdles of doing
all of that and again the tax advantages for yourself you're Purchasing the home. It's not going to
show up on your credit and the multiple profit centers as well that you know, somebody that's
already owning the home you're managing that program. You have cash flow. You're providing
cash flow for those sellers. You're generating some wealth by putting those tenant buyers.
And again it all comes down to that control without ownership, right? (···1.3s) You know again,
I haven't done many of these but again the benefits of finding that these sellers that are interested
tenant buyers, maybe that are specific areas that attendant Buyers Say I want to live within this,
you know, five mile radius, then you really can turn on those marketing (···0.9s) marketing
engines and say, okay, we're gonna go and find a home for you in these areas. You can really
work with your your power team to see who's own their homes for a longer period of time, you
know, again, just just by driving for dollars you can kind of maybe get a good idea of the
neighborhoods and saying hey that place looks like it's, you know a lot of work and it doesn't
look like it's being up kept maybe I'm gonna go knock on their door or leave a fly or something
like that or or find out go back to you know, your local municipality and find out you know,
who's that owner?
How can I get a hold of them? Are they currently renting it and maybe (···0.8s) their renters are
you know, they're tired landlords and they don't want to deal with you know, the regular type
renter, right and they're like, oh man.
These guys are a lot of work and there's a lot of issue and now you're presenting yourself as A
great renter the perfect renter. (···0.5s) Now you're being able to buy that and again you're
benefiting from that as well. Yeah, excellent. The the (···1.4s) one thing so I would like to
caution you to specifically is that (···0.7s) you know, a lot of States. I'm assuming it's the same
thing in Canada a lot of the provinces up there have what I call foreclosure fraud laws. And so
for the United States, it's basically almost half. The United States has some form of foreclosure
fraud law which will and I'm going to (···0.5s) not being an attorney.
I'm gonna completely lump them into one one grouping here saying they typically will say things
like you cannot lie cheat or steal if you find someone who's in pre-foreclosure, (···0.6s)
especially if it's their primary residence, you cannot lie cheat or steal and those things are set up
because there have been in the past con artist who would find someone who's in pre-foreclosure
try to work out some sort of terms deal and then go ahead and take the property over wrongly
legally by first, you know, getting the right to use Some sort of lease or and then also getting the
right to (···0.5s) take the title later on.
So (···1.6s) when you're specifically working with someone who is in pre-foreclosure and you
want to do a term steal likely lease option it would certainly be in your benefit to take the Pips
path foreclosure training (···0.6s) Catherine Butler's a great trainer. She's going to go ahead and
show you we're going to talk about state to state differences and talk about those laws (···0.6s) a
lot of that falls under (···0.8s) what I do for investing the two golden rules for foreclosure
investing or pre foreclosure investing.
(···0.8s) and golden rule number one, is that if you help someone (···0.6s) Keep their home.
(···0.5s) However, that is so you help someone other than buying the home yourself and (···0.7s)
don't charge for your services. So there's no fee. There's no percentage. There's no, (···0.8s) you
know trade, you know, no sort of barter system.
And so you're doing it out the kindness of your heart, you know, you know that they're behind on
payments and you say you know, hey, you know property owner might maybe I'll help you talk
to your lender or coach you on how to talk to your lender and maybe work something out with
the income you do have coming in. So there don't you typically don't charge anything. There are
ways to do it for multiple States correctly, but that's not being a real estate investor that might be
being labeled a foreclosure consultant or whatever it is for your state law. And then the second
Golden Rule is if you take over a property and this is not just a straight purchase, but take over a
property with the terms deal like a lease option.
They cannot stay right, so we're not doing a we'll buy it from you or or take a term steal from
From you and then later on give you a chance to buy it or an option to buy it or in the meantime
do a rent to own back to you. (···0.8s) There are a lot of states that do allow it but they really
restrict it. So when you go to the Foreclosure class, you can really understand that so (···0.7s)
here assuming we're we found a seller who has a property has a loan.
It's in default. (···0.8s) They're behind on payments. Then what we're going to do is we're not
charging them for our service. We're working out a lease option with them and they're going to
go ahead and move out of the property. And fix we fixed if we need to we offer it to our tenant
buyer on the other side of that with a lease option and we're not giving the seller a chance later
on to buy it. We've sold an option to our tenant buyer. And the the seller does not have a chance
to buy it.
But the benefit again going back to the previous slide is they have those two marshmallows
coming to them which is better than the one marshmallow. We would have got if had we just
bought it cash from them directly. (···0.9s) Absolutely. And you know, when we're talking about
real estate investing, you know, all the different types of strategies first and foremost. We're
problem solvers, right? We're trying to solve problems whether it's the the seller of the home in,
you know in the sandwich lease option whether it's our tenant buyer, whether it's our own
problem that we're trying to solve generating, you know more cash flow or doing more deals.
So the more creative that you can be the more that you can kind of get into the shoes of you
know, your your tenant buyer the more of the seller, you know, you're gonna be able to solve
their problems. And again, you're gonna have to ask questions. It's not just gonna, you know first
convers Sure. Yeah, you can buy my house. You know, it's it's getting in there understanding
them a little bit, (···0.7s) you know working out saying hey, okay, I'll be back in a couple days.
Let's talk or let's set up a meeting and you know just little by little by little right, you can't just
unveil everything and vomit all over them and say, oh we can do this and we can do that.
We can do this. It's you know, you have to understand that personality. We talk about disc
training right in all different types of the disk personality. And if you're unfamiliar with that, you
know, there's it's d i s c this training so you can Google that and review that and see all the
different types of personalities. I think there's also animals that they can allocate those different
personalities asking those types of questions, seeing the types of words of the way that they
respond you can kind of Peg the type of Personality that tenant buyer or the seller of the for the
sandwich these option is and you can kind of uncover and see you know, what what problems are
they incurring?
Why would they be interested in this letting them talk about themselves? We're all our own
Heroes, right? We're we all are all you know the main character in our movie in our future film,
right? So letting them shine and letting them You know speak to you sometimes maybe you
know what it's it's an elderly person. Like you said that they've lost the loss of spouse or their
families far away. They need to move they need to do something. (···0.7s) Maybe they just need
someone to talk to so I'm to going share a little bit right and and investing in that time (···1.2s) is
gonna be it's gonna build well for you in terms of understanding and how you can solve their
problem and you know generate more leads and maybe it's not them that you're gonna convince
or or sell on this sandwich lease option, but maybe they're gonna have somebody that they know
that they can refer and say hey, you know what this good looking bald guy or this, you know,
this really good handsome man from Florida not knocked on my door and you know, and they
said they're offering this that and the other and they're able to buy her home and we're sorry
they're able to take over the property.
You don't have to sell your home. You don't have to you know, pay all these taxes, but you're
still able to generate some Revenue.
(···0.7s) Hey, that's another person that knows what you're doing and your prospecting
marketing, right? Yeah and and a competitive market if you're in a market where there's a lot of
(···0.8s) I buy a house type investors. Out there and they're all coming from cash. You know,
they go to this owner. Hey, I'll bite for this much. I'll buy it for this much. I'll buy it from this
much and the seller has to sell it for more either because there's a loan to cover and or you know,
they just need more for whatever reason that's where You're Gonna Shine when you know the
lease option process where you can go ahead and go to them go.
Well, you know, my cash offer would also be similar to the other 18 people that you've been
talking to I buy houses but we do something we all offer a second program our second program
is if you're willing to wait we're going to go ahead and (···1.0s) can give you a higher price you
we need some time to get our feet into the property get our tenant buyer to get some history in
the property. (···0.8s) And by the way, if you do have a loan we're gonna bring the loan current
if it's needs to be brought current we're going to keep it current and also a lot of these first loans
the vast majority of them are principal and interest payment.
So what's happening is every time you're paying rent to the seller even though it may be to their
mortgage company directly. You're just starting to whittle away. So even if you so you're giving
And perhaps a higher sale price, but you're also starting to pay down what is owed to the lender?
So it's it's (···0.7s) expanding the equity position that's available to the seller (···0.5s) on both
sides there. So this is this is like really cool stuff. (···0.9s) The other piece to know is that
(···0.8s) And just to recap with our with our tenant buyer (···0.8s) we went ahead and we did an
example there for one two three Oak Street, but we went ahead and we figured out what we're
going to set what it's worth today.
What are we gonna sell it to the tenant buyer for so maybe it's worth 401 today or (···0.6s) and
we're buying it for 400. We're turning around selling it to the tenant buyer in three years for 450.
We're collecting rent. In the meantime. We're changing an option consideration for for that one.
We collected a $20,000 (···1.1s) option consideration because it was three and a half or four four
four and a half or five percent or more of what price they were buying it for at the 450. (···0.6s)
Those are important things to get a good tenant buyer on the seller side. We're going to negotiate
similar things but it's not going to have the same percentage. So for instance one things is the
option consideration option consideration might be a thousand dollars, right? We're not going to
calculate it at three and a half or four. It's just whatever it is the minimum to do it if there behind
payments for for a few months and it's going to be (···0.7s) twelve thousand dollars then we
might say, okay, our option consideration is 12,000 to be paid in your benefit but directly to the
lender to bring the loan current.
So we're also going to negotiate rent a rental amount. So there we're going to go ahead and
negotiate. What is the the least amount we can do so that it can help the seller maybe enough to
cover the principal and interest on the loan the taxes the insurance the HOA if there's an HOA
(···0.6s) and also to give us our cash flow opportunity with our tenant buyer.
And then the other thing is that (···0.7s) we need to go shape the time, right? How many years
and the other thing is the purchase price so we can tell perhaps our seller if you give us five
years, we'll give you this price. If you can give us six seven eight years, we'll give you a higher
price perhaps and so again, we're always thinking about what is our exit strategy. What's what's
(···0.5s) for putting a tenant buyer in there and they only need three years doing the five six
seven eight years with the sellers probably more than we need but it gives us the benefit if the
first tenant buyer decides at the end.
They're not going to do it. We could put someone else in there for another three years, but we
don't want to do a you know, a price so high that we think we're going to go ahead and buy it
(···0.7s) within eight years at a high price when our tenant buyer is gonna buy it at about the
same price in three years. So yeah and you know and back to you know, those two important
questions that investors ask, how do I get my money and how my secure what's my security?

So you're explaining that and how you're going to be paying them on a monthly basis on that
cash flow, but that's security they're still on title. They own that home that is their security. So if
you're not you're not paying Time of your deferring you're not making payments then they own
that home. They still have our own title. They're secure they're not, you know, it's a property that
they already own you don't have to convince them that hey this is a great property. That's they've
already owned it, right. So (···0.8s) putting them in in that situation where hey, this is your
security. This is how you're going to make money.
These are your benefits, right? You know, I think it's it's a win-win-win all way the around for
your tenant buyer for yourself as the investor or your joint venture partner as well. As you know,
the investor that that or the bot or the sorry the seller that you're going to be working with in the
sandwich police option. Yeah, and just one final thought here and that is that the (···1.2s) This is
a great opportunity for your seller. And with your seller. (···0.6s) We some investors will go
ahead and do like oh go to the seller and do seller financing and take the deed, but pay them or
do a wrap Mortgage and pay them in their lender or do something called subject to where there's
a complete transfer of the deed now and (···0.5s) you can certainly do those.
I like the lease options with the seller because that makes them feel like they're in control
because technically they are still on title as the deed owner but you'll see when we get into the
paperwork in the next section that we've got a lot of (···1.0s) control basically full control of this
with good paperwork so they can feel like they're the title owner. They are the title owner, but
we're in control with this.
So this is a phenomenal strategy where you don't need to have a bank account you helps to have
bank accounts run the money, but you don't have to have (···0.5s) credit report Crest score. You
don't have to (···0.6s) have proof of income. It doesn't matter what your debt to end come ratio is
there's all these advantages that you could be (···0.5s) completely off the grid if you will and do
all you need to do is find motivate Sellers and find Hungry tenant buyers who want to go in the
property and you can do these indefinitely with ever walking in to a bank or ever talking to a
banker or mortgage broker.
What have you so (···0.8s) Well anything else yeah. No, I think that that was perfect. You know
as as we wrap up this session here. Yeah, lots of benefits for the sellers of the property a lot of
benefits for the buyers ourselves. And of course our tenant buyers. (···0.6s) Yeah. I'm excited to
yeah, we'll wrap up this this session and we're gonna get into the paperwork of the sandwich
lease option. (···14.1s)
(···0.8s) Here. All (···6.8s) right. I promise you we're almost done here. So we'll let's go ahead
and jump back in we're gonna go in here to where we ended a paragraph 16. So on the sandwich
lease option where we're doing a lease with option to buy from our seller. We'll go ahead and
start here paragraph 17 and really paragraph 17 18 19 again are some boiler plates we (···0.6s)
go ahead and we know that we're going to go ahead and this is valid and we know that we're
going to go ahead and this is the complete they were not doing some sort of verbal thing on the
side.
This is all in writing anytime. We want to modify this after the fact whether it's after we've
signed this, you know two minutes ago, or if it's two months into the lease option with the seller.
We're gonna do an addendum to this contract. All right. So paragraph 20 is going to talk about
inspections. (···0.8s) And so there's a couple ways to play. This one is that the the (···1.0s) seller
is going ahead and giving us the ability to buy it at a really good price.
And so we're going to go ahead and (···0.7s) maybe just put something real simple in there
saying we have the right to inspect and and it's going to go also to paragraph 24 (···0.5s) that
we'll see here in just a minute the right decision. But let's say that again, we're having to pay a
little bit higher price and or a higher option consideration and or a higher rental amount and we
want to go ahead and have the (···1.1s) seller do some things as well to help us on this deal.
So we might have something like paragraph 20 as it stands and so here it starts off by saying
(···1.2s) real property taxes on the property both General on special assessments. If any for the
current fiscal year shall be prorated for the clothes of escrow and be paid by the lessor. That's the
seller also the Lesser shall provide the less Seas with a certificate from a LIC. Bond in
exterminator showing that there is no evidence of termite infestation and improvements on set
property should termite eradication be required the Lesser shell (···0.7s) perform the same at
their own expense the lessee shall examine the leasehold premises to determine that the premises
are in good and inhabitable condition as are the the condition of the Electrical Plumbing and
heating system.
And if they are not said house (···0.8s) leasehold periods shall not commence until (···3.5s) The
premises (···1.0s) are in such inhabitable condition in addition the less seashell examine said
premises and prepare a list of those items damaged at the commencement of said at least hold
period lessie's agreed to notify less.
Hormeli Pond first (···0.6s) discovery any signs of serious serious dwelling problems to include
leaking roof dysfunctional heating air conditioning system spongy floor cracks and Foundation
moisture in the ceiling leaking (···0.6s) water heater or evidence of termite.
So again, if we're having to take on a property and not getting the best deal in world, the we're
getting a deal but it's it's, you know, it's certainly (···0.7s) numbers that are favorable to the seller
and the seller could give us a better opportunity, but they're not willing to then maybe we go
ahead and put some of these things in here, but you know, what do you think to that upon? So
yeah, of course, right if yeah, if we are paying, you know, it's called a premium on that on that
property. We want to make sure that you know, all these things are kind of taking care of our you
know (···0.8s) Remedied and or addressed by that seller, right?
If we are, you know getting a steal of a deal then you know what maybe we will eliminate some
of these things and there's something that we can come up with and take care of right? Yeah, if
we're getting a great deal if they're giving us a great purchase price and or a low option
consideration up front and or a low rental rate there. I'm okay with there being termites in there,
right? I'm okay with that. They're being a leaky hot water tank. I'm okay with there being you
know, all these other issues because we're buying it as is we need the right to inspect.
We need to calculate what the costs are to to take care of all those things. But if they're giving it
for us giving it to us for a song I'm not going to make them come out of pocket to fix this that
other we're buying it as is so all (···1.0s) right. So let's go to up until now we've pretty much
been talking about least verbiage. We're now paragraph 21. It's the actual purchase so the option
because remember this is a combo document. So paragraph 21 says purchase less sees that's us
she'll have the option to purchase said premises for the purch.
Price of whatever it is. We were using $600,000 as (···0.7s) an example. This option may be
exercise at any time during the lease period upon notice to the less or in writing by certified mail.
Let's see shall place with ABC Title company or whatever Title Company attorney you want to
put in there the option payment specified in paragraph two above paid by the less these to the
less or in escrow as earnest money towards the purchase of said property now, it's going to start
off with a sentence that has a hundred dollars (···0.7s) just like we can give these tenant buyer a
rent credit we could go ahead and do a rent credit here with our seller.
Now if we're talking about, you know, (···0.6s) the the person who's got termite infested and and
they don't have you know, they are unemployed and there's there's nothing there. They don't have
any money in the bank account. (···1.2s) You know, we're not probably going to do a rent credit,
but if they're wanting us to buy it for 600 and it's right now worth 600 or even it's worth 650 or
(···0.7s) maybe Be it's actually it's worth 550.
We're buying for 600 somewhere in that range. Then we probably want to do a rent credit. We
probably want to do more than a hundred dollars. If they own It Free and Clear. They have a
hundred percent practically Equity position. So we might be putting in there a dollar a month
rent credit or something like that. So this stuff is Play-Doh. You work with what you got like
Alfonso was saying later on when we're early on we were talking to a seller. We kind of see
where they're coming from and (···0.7s) what have you so (···0.6s) just for the wording so guys
you have the wording where we might go ahead and do a rent credit.
We'll use this as dollars as an example. $100 amount of all rents paid by the lessee up to the time
of the exercise the option shall be credited to the down payment should the lessee exercise their
option. The Lesser shall have 10 days to provide less ease with an updated abstract showing their
title to be good good marketable and insurable. So some states will call it an abstract some you
know something else but we want to make sure title work is done and the title is clear and we'll
say more about title work in a little bit.
So the (···0.8s) continue with the less Seas the lessee show clothes the transaction with seven
days from the delivery of said abstract the closing costs incurred with closing escrow Shelby
paid at the close of escrow as follows lessee, she'll pay for their own closing costs lesser to pay
for their own closing costs. This lease shall terminate upon the closing of the subject property
and the lessee, she'll not be liable for any rent subsequent to the closing date meaning if we
close, you know, three years into a five yearly option.
We don't have to pay another two years of rent. (···0.8s) All monies put for security shall be
returned to the lessee at that time. So a of lot stuff there where we can go ahead and play with
with you know, the Plato so to speak so you got it. And you know, that's that's the biggest benefit
is that you want to structure these contracts to your advantage obviously. Both parties need to
agree you need to you know, understand where that seller's coming from again more information
that you can gather in those early conversations and that communication the better that you can
structure these deals.
All right, excellent. So we'll move on down to the bottom part of the page here. So next two
paragraphs again are also going ahead and including some boilerplate language your attorney
probably for your Market has something similar that they're going to use or they'll just say that's
fine. (···1.0s) And yes, this is the complete agreement unless we've gone ahead and added
something else. The last thing we see at the bottom of this page starting here is the paragraph 24
now, this is the right decision. This is what I call the walk away claws.
So we found you know property owner they To do you know again we may have said cash
returns and we for whatever reason do terms they want to marshmallows. They want a higher
price or what have you (···0.6s) and so we can go ahead and sign this thing now having not even
done a full walk around of the property because this is our right decision. And so just as an
example, we've put in here Lessie has 14 business days which a little bit more than two weeks,
but (···0.6s) we could put in there longer if you went to for special things and in fact in
commercial and Land Development things (···0.8s) transactions, it's usually a lot more than than
even 30 days in some cases.
So (···0.9s) this is our write a recession lessee again, that's us has 14 business days to cancel this
agreement. The purpose of this right to cancel option is to allow lessee time to properly inspect
said property in the event that lessee decides to cancel. (···4.4s) Agreement with the allowed
time all deposits options consideration and money shall be refunded promptly.
So we've got 14 business days there Alfonso if we already have people who who might be
interested in doing lease option we can go ahead and to we'll do the standard stuff. We inspect
the property do a title search Etc. But yeah, the more time the better right? It's like when you're
making offers on on properties, it's that conditional period it gives you that buffer time. It gives
you to you know, do your due diligence, you know, keep keep making sure that everything is
lining up with the tenant buyer with the seller, you know with your your own plan and program
to make sure that you this is something that you are going to want to move forward with, you
know, running your numbers (···0.7s) again giving you that escape clause or that parachute
(···0.6s) in the case of something, you know gets discovered.
You know that walk away Clause. Yeah, excellent. So (···0.8s) why the things that (···0.6s) we
need to do is we need to do a proper inspection again for buying it for more than than we'd like
to we can certainly go ahead and use what we find to maybe negotiate a lower.
Price for getting a great price from the get-go. We know there's some termites that need to be
taken care of or what have you we built that into our cost model. We make sure we're still going
to make a profit based on what our exit strategy is going to be (···0.5s) and the (···0.9s) we can
also do a title search. So one of the things that very important here is that (···0.7s) part of our
inspection also includes the title. So your attorney or your title company or what you have is
going to go ahead and make sure (···0.8s) what types of liens or deeds or claims or easements or
recorded against this title.
So they start off with you know, Mrs. Seller do they actually own it? Yes. They own it. They got
they got the deed back in the year 2000 (···0.7s) do they have any loans or liens or (···0.6s) on
that and so (···0.6s) that will show up and so because we're inheriting their position in and we'll
kind of draw it out here in just a minute some examples, but we're inheriting their position. So
we need to know okay, they only have one loan right now and that one loan is a first mortgage
and that one.
Mortgages with Citibank and so those are things that that the we (···0.9s) know we're coming
into and then we're going to do something else with a different document that protects our
position but part of that is the title work and the third thing we're going to do during our
inspection period is go ahead and verify the values is it really worth what it's going to cost what
we think it is worth how might it appreciate. What's our excess strategy. What? Who are we
going to put in the property or what's the likely candidate? What are they going to pay? Are we
to going get some cash flow?
If so how much positive cash flow? (···0.9s) We're having to pay some dollar amount here for
our out-of-pocket expense to tie up the the option with our seller. Our tenant buyer is going to
give us the end rock, you know, is that going put to us in a positive position there? Hopefully and
we're also going to go ahead and look at you know, what's the resale value for (···0.9s) going
ahead and and selling it to our tenant buyer in two or three years. So (···0.6s) all those important
things gives us a time during our right decision. Right and if we discover something we really
(···0.7s) might be a deal killer (···0.6s) instead of just going ahead and just saying, oh we're
backing out during our 14 business days write a recession.
We're going to go ahead and and say seller this is what we discovered. There's not only termites
in in the subfloor. There's bats in the Attic. There's you know holes in the ceiling there's you
know, here's the things we're working with. Can you work with us on a better price and or a
lower up front option consideration because we're gonna be putting money into this thing on day
one or can you like give us a lower rent payment?
So (···0.8s) we want to make sure that there's enough rent to pay property taxes Insurance, even
if it means we're paying it directly to the the tax collector and the insurance agent, (···0.9s) but
we want to go ahead and do the and make sure there's something there and some some sellers
might be okay with (···0.5s) on their end zero net cash flow if they're getting a bigger payout
down the road so (···0.5s) sandwiches options, (···1.7s) Aren't complicated other than there's two
different sets of lease options.
So (···0.6s) we'll go ahead and we have places for everyone to sign. But as we move this paper
down you will see that (···0.8s) this grouping here. You go a little bit further pretty much from
here down to here. This is a place for a notary. So we're having a notary sign. Yes. (···0.5s) We
saw that you know, Mr. You know, Mr. Mr. Seller sign Mrs. Seller signed (···0.8s) if Mr. And
Mrs. Seller are have just been recently divorced.
They can't stand the side of each other every signature needs to be notarized but it doesn't have to
be one notary at one time doing all this. So we meet with one party. (···0.9s) They sign it in front
of a notary that gets stamped that (···1.1s) notary new them or verified that was them and then
we meet with the other party and do the same thing with the same or with the different notary so
All right. So (···0.6s) very powerful document. You would think. Oh, well that must be that the
most important thing and it is certainly is important.
But (···0.7s) if we go back to our (···0.7s) example of the list there of things that we were doing
we can see that there is another thing that's just is probably more important and that is the
memorandum option. So here's our memory and I'm of option and we'll zoom out for a second
here so you can see how simple looking it looks (···1.2s) All right. So we've got yes. This is it it's
one page, right? So we go ahead and plus a place for the notary to sign off saying, you know,
Mr.
Mrs. Seller went ahead and they were real people and we put a (···0.7s) legal description to be
attached. (···3.9s) So we go ahead and start off here by saying (···1.1s) on the state the following
parties entered into an agreement in which you know us our investment company acquired an
option to purchase an interest in property owned by Mr. Seller (···0.7s) the properties described
as sure enough we can put the address we have to get the legal description again, (···0.8s) most
investors will rely on their attorney or title company to get that information so that they'll go
ahead and be able to do it properly because this will be recorded.
In fact (···0.9s) not only is recorded, but this document must be signed. (···1.0s) Notarized and
recorded So the document must be signed notarized and recorded because this is cover several
different things. The first thing it does is this is our flag in the deal. This is the world seeing that
we this Investment Company have a right to buy this under our option here.
(···0.9s) So and it also is we had that showed you that multiple page (···0.9s) residential lease
with option that isn't recordable form. But if we record this in the public record and all the smart
investors who know how to do title searches they start to look at it and sniff around they see that
a of lot the the things where they thought that lease options wouldn't work in their Market we
figured out and it does work.
And so this is simple just a flag saying hey, we you know XYZ (···1.3s) Investment Company
have the right to buy this property from Mr. Mrs. Seller. We can go ahead and put a term there
for instance paragraph one or item. Number one. The term of the screen is five years running
through some date (···0.6s) and then item number two, very important as part of this agreement
John and Jane seller a green not to further encumber the property or sell any interest in the
property during the term of this agreement any encumbrance place on the property after this
agreement is properly executed and recorded including leases will be subordinate to this.
(···0.8s) Agreement and will be extinguished by the proper execution of this agreement. So what
are we saying here? We're saying that you know, Mr. Mrs. Seller have agreed to go ahead and
sell the property at some point. They've sold us a golden ticket. (···0.7s) And so what we have
here is that (···0.9s) they cannot (···0.8s) sell the property because we have the right to buy no
one else does they cannot refinance the property?
They cannot (···1.5s) do additional financing on it. So what this is done is this protects us and a
of lot uneducated versus go I wouldn't do a (···0.6s) rent to own from an owner because they'll
they're still the title owner and as a title owner they can sell to whoever they want. Okay, if you
do bad paperwork that probably is true. But with this memorandum option what's going to occur
is, you know, they could secretly talk to someone about oh, you know Fred buys houses and
Fred. I have a house. I've got people in there (···0.7s) but you know, I'll give you a great price
and Fred, you know, and a legitimate investor doesn't or not not legitimate of Esther doesn't
matter says oh, okay.
Yeah and they come under a contract and they greet to buy and sell and that has to go to a
closing and at the closing a title search is done and sure enough the title search shows mister and
miss his owner. They bought the property in the year 2000 there's a loan on it. (···0.6s) We'll
have to call and get a payoff of that. Wait a minute. What is this? This is saying that there's
something else this acts as a cloud on title, Mr.
Mrs. Seller cannot sell it to Fred (···0.8s) because they technically sellers own it but they don't
have control. They don't have the right to sell. So (···0.9s) what if this were to play out further
what's going to occur? Is that some title agent or paralegals gonna call you and saying yeah,
we're trying to (···0.6s) facilitate the sale of Mrs. Sellers property of Fred. (···0.8s) And we need
you to sign a release and we'll Courier some (···0.7s) simple release document to you.
Maybe a quick claim deed and you just sign this and (···0.9s) wave your right to buy it and
you're gonna say no, right? So so Mr. Mrs. Seller cannot sell the property out from under you so
they go. Well, we're the technically the title known or the property. We're going to go ahead and
get a loan on the property and they go down to their local bank and some local bank may be in
town is doing 100% Helocs And they go. Yeah, we owe a loan to Citibank, but we have some
equity in the law officer goes. Oh sure fill out this application and we can give you home like we
line of credit and sure enough down at some underwriting Department some paralegal calls you
or some title worker calls you and says we see that you have a memorandum option.
It's preventing us from giving a secondary loan to miss her miss a seller. We're going to send
some documents or the couriers a notary and you can sign it will pay you 500 bucks for your
time. No, right. This this document prevents them from selling it prevents them from financing
and refinancing it.
So, yes, technically they're the title donor, but you control it. (···0.8s) All right, but wait, it gets
better paragraph three. This agreement will bind errors executors administrators successors legal
representatives and assigns of each party to this agreement. So even if Mr. And Mrs. Seller die.
(···0.7s) What occurs is that their heirs receive the position that they had when they died and that
is they had the title to the property. They have a promise or obligation to pay Citibank. What is
owed to Citibank and a obligation to continue to lease to you and continue to to have you have
an option to buy so even their heirs can't come to you go.
Hey grandma and grandpa passed away and we need to sell the property. Now. You need to get
your folks out. Nope not going to happen. Right? So again, if something occurs the the talk to
your attorney about the specific things, so (···0.8s) Right and then finally paragraph four you're
turning might say this is overkill. It says in the event of foreclosure the owner's equity at the seal
and any right of redemption shall transfer to the option without further compensation and this
contractual service conveyance without further action.
Now we know it's not to going go through mortgage foreclosure because we're going to go ahead
and make sure the Citibank is paid (···1.0s) every month. We're it's not going to go through tax
foreclosure because they're making sure property taxes are paid and if there's an HOA we make
sure that's paid but (···0.6s) foreclosure can also mean a non-lean foreclosure. So maybe the
errors say well we're going to go through a quiet title process or foreclosure process and this is
saying well, let's find I mean you can waste your your attorney fees on that, but it doesn't matter
it has no effect on us because we have had this memorandum of option signed notarized and
recorded and so (···0.6s) very important.
(···1.1s) This is going to be something that when you do at least option from a owner from a
seller your attorney's going to (···0.7s) Probably stand on his or her desk and insist that you do
this because it fills in to the biggest potential problems here.
So yeah, absolutely and you know how valuable this information these documents that we've
gone through. This is Decades of experience of educated investors that maybe had to learn the
hard way and then these documents were created so you don't have to go through that pain that
suffering to learn all this this is provided for you all in the Pips path website all of the documents
there under the resource section. You can find all of these make sure that they are you are
bringing them to your legal Professionals in the states the areas that you're working with make
sure that you know, if there are things that need to be changed their address, but you know for
the general purpose, like I said Decades of experience here provided for you so that you don't
have to go through it yourself and (···0.7s) you know this the it's just, you know, kind of (···0.7s)
what is it the fast forward that's what we say about mentors, right?
They fast forward you to get to where you need to get to and that you can lean on their
experiences and you know, you don't have to touch the Verbial stove to know that you're going
to get hurt you can see the calluses in the burn marks on those on those people that that have
gone through and experienced it and now shared with you throughout the throughout this
process.
That's the value of Education the value of Education that makes makes you move quicker. It
makes you see opportunities that uneducated investors. Don't do (···0.5s) don't see so absolutely.
All right. So just recap here. (···0.6s) What we've done here is we've gone over paperwork for
three different scenarios the three most likely scenarios you're going to do again the vast majority
of time what's you're to going be doing as new investors or Seas investors are probably
purchasely options of some sort.
We went over those three documents as well. (···0.6s) If you're going to do that transaction
purchase lease option with a joint venture partner, then of course, we need some sort of
agreement like joint venture agreement and then we went ahead and took added to the purchase
lease option. We took away the part where we're buying it. Now, we're gonna lease option it
now. And so we had two documents that the longer sample residential lease with option and then
the short one-page very very important memorandum of options.
So (···0.7s) let's look at one of the thing before we transition from this and that is (···1.6s) Going
with a sandwich lease option (···0.8s) and we'll just make up some numbers here. So we have a
property and we'll just use the 600,000 that we have here. (···1.4s) We're going to look at the
scale of dollars if you will and so we have here. (···0.5s) All (···3.3s) right.
So we have (···0.5s) a (···0.7s) we have the right to buy it for $600,000 right (···0.6s) starting at
zero meaning we need to look at who's where is (···0.6s) each party's Equity position in a
sandwich lease option. So (···0.8s) back in the day before we knew Mrs. Seller. They got a loan
with Citibank. All right, and this is not the scale. So let me make it a bit little higher. They got us
a loan for maybe they got a loan for 450 and over the years before we found them.
We went ahead and found it when they owed the lender (···0.8s) 400 only right now what we
have here is that in this Equity ladder? If you will, we have a position of who owns the property
will during the sandwich option while it's active the seller technically owns the property, but they
have already promised. (···2.5s) To the lender. I'm just going to write Bank. (···1.1s) And Equity
position and for a first mortgage that you know, we owe the 400,000 and as that loan is paid
down it's less and less but that lender stays in the first into first position.
Then we go ahead and we have the (···0.9s) the seller who is going ahead and agrees to lease
option to you to you. So here is even though there's still the title owner. This is the seller's
position. (···2.3s) And the seller's position is (···0.7s) as an example. They are in here in a
$200,000 Equity position. (···0.7s) And so we go ahead and we know that (···1.5s) when we buy
if we were to exercise our option on day one what's going to occur is that we're buying it for 600
(···0.7s) the bank gets their payoff of let's say 400 and then what's left here is the sellers.
Well, (···0.5s) we also on the other side of the the (···1.1s) sellers on a sandwich option is we go
ahead and we have a and I'll just make up some numbers just so they're nice and even we have a
(···1.1s) right to sell to our tenant buyer for 800,000.
Let's say (···1.8s) All right. Now what happens is that if we have the right to buy it for 600 from
the seller, but we've sold a right to the tenant buyer that they can buy from us for (···0.7s) 800
then this is our (···1.9s) Equity position, so I'm just going to since you're writing it in your notes.
I'm going to write the word me and E if you can see it and so now we may have on day one with
the with the tenant buyer.
It may only be worth 700 or 750. But what a curse is as they go to exercise their option, and then
now they own the property and as they continue on the property if the property goes to help and
goes up in value then what we have here is their Equity position. (···2.5s) All right going up to
whatever it turns out to be. So this is the tenant buyer. So what we're doing here is when we
record our memory and of option, what we're doing is we're locking in our 600 position.
All right seller did have an acquisition if they're trying to sell it out from under you that
memorandum option will prevent it if they're trying to pull money out from A lender this
prevents them from doing it. And by the way, if you start to hear that someone wants you release
(···1.2s) a cloud called a memory and a option you could really say in addition to saying no you
go to the seller. Hey seller. Do you want to cash out early? Would you like to have one
marshmallow next month? And you know we can we can if you can give me a lower price we'll
do an addendum and I might be willing to convert this from a sandwich.
Please option to a purchase lease option (···0.7s) and Yeah, so and then we get questions in class
A lot of times, you know, Alfonso Eric what happens if during the sandwich lease option the the
seller dies. Well, the seller dies this Equity position which by the way is actually growing as
you're paying Citibank, it's getting less and less. So right now we see 200, but eventually it's
going to be you know, 205 to 10 to 20, but if the seller's die the airs cannot make you (···0.7s)
exercise your option early, they inherit the position but they airs also inherit this payoff, right?
So a few years from now, (···0.9s) the loan is only owed down to 380 and then, you know, then
this, you know, gross of 380 to 600 220,000 that goes to The Heirs right? Well fonzo Eric what
happens if the seller gets sued what happens if they file bankruptcy what happens if you know,
they something occurs and there's a judgment against them.
Well what's going to happen is (···0.6s) On day one with the seller. We did a title search. We
knew that when we were during our write a recession. We saw are they really the owner? Yes.
(···0.6s) Are there any other liens? Yes Citibank, let's get a payoff 400. So we inherit that and
then we record very important record have it signed no rice and recorded the membrane of option
your attorney your title company can record it for you in the proper location.
(···1.5s) So what's going to happen here is yes, the seller has an equity position someone could
sue the seller for their Equity position meaning seller. You're a title land owner. (···0.6s) Yes,
but there's already a promise to Citibank which eats up 400,000. There's a promise to this
friendly investor that eats up the rest of it. So their equiposition could be there (···1.1s) that lien
holder. (···0.8s) Could have a rightful right to file a lean against the sellers that we positioned.
Not yours. (···0.5s) As long as you did a title search on day one during your right decision and
then had that memorandum of option recorded your flag in the title. And so here this is a
situation where (···1.8s) You know some sort of lien holder can can say well or the bankruptcy
courts or what have you can say we're going to wait until this property sold and then instead of
the seller getting the proceeds. We're getting them.
All right, that's fine that has nothing to do with us. It does not disturb our position. It does not
disturb your tenant buyer's position. So just some important things there with the equity position
that sometimes comes up in our life trainings for the sandwich police option. Yeah lots a lot of
great info very powerful and just think with the sandwich these option. How many are you
limited to do if the seller is, you know, holding holding title having you know and owning
already the home tenant buyers are coming in at the end Rock and they're paying you on the
monthly and covering the payments that you're responsible to pay to the seller (···0.6s) infinite
amount of deals that you can do.

So awesome information really great session. And yeah, we'll see you on the next one.
(···14.5s)
(···0.8s) Here. (···8.5s) Alright, welcome back guys as as we're getting closer here to the end of
the modules. We wanted to kind of go through, you know, what more or less, you know kind of
the 30,000 foot view of the tenant (···0.6s) the tenant first purchase lease option strategy, right?
So this is as most of you will we'll be starting out with this strategies. Probably the most common
most used in the lease option rent-to-own strategy. These are the things that kind of, you know
from an overview and it kind of a sequential process so that you guys can wrap your head around
it.
You guys can jump around and the different modules that we've recorded here and that you can
see kind of How It's kind of how it all works out. So let's kind of work right from the top here
from the purchase option. Sorry purchase lease options strategy the tenant first process. So we're
gonna start off with is of course finding a potential tenant buyer, right? You're gonna do your
marketing you're gonna you know, social media, you know, your referral Partners interviews,
With oh, sorry meetings and interviews with Realtors and mortgage brokers and you're gonna
find those potential tenant buyers, right everywhere possible.
Everybody wants to own their home. A lot of people are having difficulty can't own their homes.
So, you know, you're gonna find those tenant buyers. So once you do you're gonna go through
that interview process, you know, and ask them certain questions. Like you know, why are you
moving? How much do you think you can afford monthly and a purchase price? Where do you
want to live? How much do you want to make how much do you make in terms of a household
income? Is it spouse family friends? How many you know, what is the total household income
and then get to them talking about their credit, you know their credit history tell me about you
know, how how have you do you feel about your credit.
Do you know about your credit? Are you able to pull your own credit score? (···1.1s) You have
any outstanding loans whether those are student loans car loans, (···0.5s) you know any other
lines of credit or anything like that that are outstanding and you know, what do you have
available to put down right now? So definitely, you know write this question down right all of
them down, but right this question down specifically, that's how Exactly how you want to word it
is how or what do you have available to put down right now?
They'll be to able expand explain, you know, and hopefully give you a number and not a story
right? So what do you have available now to put down that's the question that you're going to
want to ask. So then once you've collected all that information and they've met your criteria, you
set out your minimums You're Gonna Want to check with your credit team right have a credit
team a mortgage broker discuss the potential future loans, right the type of loan the down
payment and loan to value the lease option time period of it's gonna be one or two or three
years.
This is now the formation of this program. Is it going to be two years? Is it going to be four
years? What are the things that we need to do to clean up credit claim the right amount of
income, (···0.5s) you know save for that the future deposit and you know, how much do we need
to collect toward that future non-refundable option consideration? Okay. So once you've you've
done all that keep moving up here find several matching houses for available for sale so find it
yourself. The tenant buyer find it and then they can work with a real estate agent who
understands your program, right?
So, of course, you know, if you're having Realtors refer you tenant buyers and referring you
clients, you're gonna want those Realtors working with your tenant buyers taking care of is, you
know, continuing to Foster that relationship going out and finding those properties a big time
saver for you as well. You know, if they're going out looking for those properties again, if you're
driving for dollars, maybe take a different route to work, you know to see what other properties
that you can find that are available as well. So (···0.8s) Once you decide, (···0.6s) how are you
going to buy the house?
Right? Is it going be to yourself? Are you going to use cash or you use cash and credit? Are you
going to qualify yourself? You know, how much can you I know the first first rent to own lease
option. I use my cash my credit and obviously some of the tenant buyers, you know, nonrefundable
option consideration, but, you know at a certain point you're gonna get capped out
there's only so much cash and so much credit that you can come up with on yourself. You're
probably gonna want to start working with a joint venture partner and then you can use their cash
and use their credit or you know, some of their cash or some of their credit or maybe even a
partner together other joint venture Partners where you use cash and credit and none of your own
money, right?
So (···0.6s) at that point there, that's when you're gonna go start making offers on properties right
contingent on your due diligence, including you know home inspection. And again, you can
verify the condition the title the property value market appreciation the rental rate do all of that
due diligence so that you can understand you know, is this a good deal? Is this a good property?
And (···0.9s) is this something that you're going to move forward with?
Right? So as we continue to move up there so based on the tenant buyers approval you're gonna
see what they're qualified for again. If it's a $500,000 (···0.7s) purchase price, you're gonna let
that tenant buyer know. Hey, we cannot buy anything over 500,000. You may love that property.
It's 500 and 1000. Well unless we can get that under that budget amount. We're not going to be
purchasing and you have to be firm on that because that's you know, not setting that client up for
a success if they're not able to stick within that budget. So, you know using (···1.2s) the partners
approval if you are using a JV and even if you're not I love that Clause right putting in that
Clause that Partners approval again, there's something that you find in your due diligence.
You can say, hey my business partner my my dog my cat my neighbor. I don't know (···0.8s)
does not approve this deal. So And then finally financing if you are the JV (···0.7s) and then
getting the loan as well, too. So how you're going to do that working with your joint venture
partner making sure that they're getting pre-qualified and then obviously qualifying the product
property that you're going to be buying.
All right. So (···0.7s) before the inspection period expires and you wave or you wave the
remainder of your inspection period you have to do the following. Okay, so you're gonna be in
that conditional period with the seller you're gonna have, you know, five business days eight
business days three business days, whatever you can negotiate the more the better, right both
parties have to agree. But the more the time that you can get just the better the better it is for you,
but you're gonna have to complete that paper work with your joint venture partner complete all
the paperwork with your tenant buyer and collect the remainder from the money.
So if that's (···0.5s) the non-refundable (···0.9s) option consideration the rent, you know, and the
security deposit make sure that that hits your account before you wave any of your conditions
and contractually obligate yourself to buy that property that point there. You're gonna wait you're
gonna complete that purchase your clothes on that. Property wait a day or two and then have
your tenant buyer move into the property and start that rent to own period they are going to be
over the moon. They're gonna be excited. They're gonna have their moving trucks their family
people are going to be coming in there and saying they're so excited.
They're moving into their home and just remind them that's when the real work starts. That's
when you know the rent to own period, you know, making sure that they're doing all those things
that you've discussed way up here figuring out what they need to do so that they can qualify and
own that home at the end checking in with them following through and then ultimately selling
that home back to them. So that's just a little bit of an overview. (···0.6s) That's that's gonna be
available. We're gonna show you how to get in touch with us. We can share this with you and
you know, you can screenshot that and let me just adjust that there so that you can see a full view
of that.
Yeah. This is (···0.7s) a fairly new document that we created not too long ago. So it's not on Pips
path. (···0.6s) We're going to share with you and in a few minutes how to stay in contact with us.
And so if you would like (···0.8s) just tell us we we you guys email us the purchase. Option
(···0.9s) the document that was done here at the end. So the tenant first process so (···0.7s) and
since this is a new document for us, we'll probably be adding pieces to it. And so it may look a
bit longer (···0.6s) or not when we go ahead and send it to you.
So I'm just building off of the what Alfonso went over on those steps. If you will the recipe to do
your first or your next (···0.6s) purchasely option where it's a tenant buyer first process. (···1.5s)
What (···1.0s) you can use the paperwork as a Santa as a basis that we've done in our on-demand
training in previous session here (···1.6s) your attorney can massage those documents or your
attorney might say, you know what I have other documents that I've used in the past or I feel
comfortable with and so maybe just go ahead and do that.
(···0.7s) One of the things that we'll just cover a key points here with the purchasely option first.
If you're you have an attorney who has you know, their own documents or wants to create
hopefully they're not going to charge you a lot of money to create documents from scratch. So
there's there's no need to most attorneys most real estate attorneys already have those documents
and or they subscribe to a service that has documents that have been approved by the state
Association (···0.7s) the bar or or some other organization.
So (···1.2s) but starting with the purchase lease option just make sure that any documents
attorney wants you to use make sure that in when you're dealing with tenant buyer (···0.8s) You
are going to have be the less or (···0.5s) and tonight buyers can be less C. (···0.5s) You're going
be to the option or to the buyer's gonna be the option e and we want two separate documents
when we're dealing with our tenant buyer Elise Standalone lease and a standalone option and
maybe a document that connects them to say if the least dies.
The option dies. We also want the paperwork that we have with our tenant buyers to be (···0.7s)
more friendly more protection to the less or option or because that's us as the investor. (···0.7s)
Should we put a property address on it? Absolutely. Should we put a legal description? Probably
not. We don't want this in recordable form. There's the wouldn't be surprised if you're turning
says there's no need to do that.
(···0.8s) What about with our tenant buyer number of years? Well historically one two, or three
years are fine. But just with the lending world the way it is today typically (···0.7s) two to three
years for most of your markets. And so (···1.3s) your attorney or maybe more likely your
mortgage broker or credit team might say, you know, if in doubt do a 36 month do a three year
with your tenant buyers here (···0.7s) during in the lease. There's going to be something about
perhaps a security deposit. (···1.6s) I like to do $100 security deposit what you're only collecting
$100 security deposit from that tender bar.
Yes, because if they have more money if I can collect more money from them. I'm not going to
call it a security deposit which I have to give back if they don't buy I'm gonna call it an option
consideration. So if they've got another thousand dollars that they can put into it. I'm not making
it an 1100 dollars security deposit. It's a token $100 security deposit and we'll bump up the the
end Rock by another thousand dollars. So (···0.8s) that's something that you would not do with a
rental at all.
But with the option where you're getting a big end rock that that's totally fine. So what are we
going to charge them in rent? Well again, (···0.5s) ideally something above fair market rent.
(···0.7s) Something that is in alignment with their credit situation. So fair market rent is usually
calculated at what is someone for that market would rent that rental house for (···1.7s) with good
credit relative to the market. So and we're probably going to be (···0.6s) charging.
Hopefully we're charging them more than what their future Piti payments going to be in two or
three years to make the underwriting Department happy with that and so (···0.8s) our enrock let's
talk about that and rock would be at least three and a half or four or five or six right? We're not
going be to able to collect these 10 to 20% (···0.9s) typically option considerations, maybe for
the ostrich Farm who going back to that we might collect a 25% in rock there. But because it's
something that we take a little bit more risk on but our bread and butter Homes (···0.7s) at least
three and a half four five percent of what the future purchase price is.
And as a reminder, you're not going to say, oh, you know, you're buying this for for 500,000.
We've calculated that 5% of 500,000 is $25,000. So we're going to no (···1.9s) what you're
saying is with this property. You can buy it anytime the next three years for a purchase price of
$500,000. There's an upfront $25,000 non-refundable option consideration. If you do what you
say, you're do take care of the property pay rent on time.
You can buy the property for $500,000. (···0.8s) We're going to give you a seller credit of
25,000 and that typically if you keep your credit clean and don't add any more debt or to income
ratio or Etc, then that with most mortgage brokers can get to a loan for something like that.
(···0.7s) So (···0.8s) are we going to give the tenant buyer the right to assign? (···0.7s) Either no,
or we're going to restrict it for the tenant buyers. Are we going to (···0.7s) have restrictions on
the number of people the number of pets the type of pets?
Yeah. We probably will have some restrictions on that based on the the (···1.1s) advice of our
attorney for that particular Mark Market. What about repairs? Well, welcome to homeownership.
We're going to have insurance on the property for those, you know, the storms the (···0.6s) The
Accidental fires that type of thing but you know when the toilet stops working when the hot
water tank needs to be replaced. Welcome to home ownership. (···0.8s) What are we going to go
ahead and do as the (···0.6s) they want to improve it?
They want to do those repairs. We're going to restrict it. And especially if they want to do
something significant who's doing the work are they licensed bonded and insured (···0.9s) are we
to going have documents with a notary signatures? No, we're not. Are we going to record
something? No, there's nothing to record other than North Carolina where the state law says. You
have to record a memorandum of option then (···0.7s) With any lease option then we're going to
do a very very simple basic (···0.6s) notice.
Hey, I'll to all parties that (···0.7s) the attendant buyer and property and investor are have entered
into a lease option agreement which expires on its own so date. So something you're a North
Carolina attorney will help you create something really simple for that there. (···0.7s) So
(···1.0s) are we going to go ahead and give the tenant buyer the ability if there is a loan on it to
access and to contact the lender for past? No, there's no need for them to do that there. And are
we going to add the tenant buyer to the property insurance?
No, there's no need to do that. And we either will (···0.8s) suggest or require that they have
renters insurance. So that's just some some heads up on (···0.8s) if your attorney says I got this
paperwork kind of review what we just discussed there and make sure it's checking off all those
boxes. So (···1.6s) on the other side of the coin, right we talked a little while ago about the
sandwich police option. And so with the Samsung which option we're playing a different part. So
what I'm about to go through as far as oh your attorney wants to help you do a lease option
paperwork with a seller you're gonna see some different answers here.
So we find a seller and we're gonna lease option from that seller here. So notice that what we're
going to be is we're now going to be the lessee. We're going to be the option e and So we're
going to go ahead and very likely have a single document a lease option document and in there
there's going to be more protection to our position the lessee the option e are we going to put a
property address? Well for sure.
Yes, we'll do that. Are we to going put a legal description? Absolutely. All right. Now we can
put a legal description. We're gonna have all signatures notarized and we're going have to the
memorandum of option which we went over which is extremely important. (···0.6s) All right.
What's the number of years that we lease option from the seller? It's Plato. There is no limit
right? (···0.6s) Probably more than if we're putting a tenant buyer in there. So we'd like to at
least do three plus years, (···0.9s) you know (···0.6s) could a very motivate seller give us six
years nine years, you know 10 years 30 years, right?
So yeah it there is no limit on that side on that side there and then security deposit. It's going to
be also here's the similar answer with the seller. We're going to do $100 security deposit.
(···0.5s) What about the monthly rent? Is there a percentage or a number how we calculate? No,
it's as low as we can get so if there's a loan ideally we're probably going to be enough to cover
that loan in taxes and insurance and it as well and then also the (···1.4s) Is the option
consideration refundable?
Yes, you know if we do buy the property we get a credit equal to that. (···0.7s) Is there any
restriction on the right to assign? No that's open-ended (···0.7s) seller we have we reserve the
right to sublease sub-option out assign it as we see fit and also the with our lease option with the
seller we go ahead and we have the (···1.2s) the right the unrestricted restricted right as to who
we put in (···2.0s) if they have pets what kind of pets so, you know kids.
What all that is going to be unrestricted. We have a Mastery option again with the seller. We get
all the signatures on daywind that we possibly will need and then we can go ahead and (···2.0s)
transfer to the you know tenant buyers more restricted on that side. Obviously (···0.6s) who's
responsible for repairs with us and the seller it depends. All right, how are we going to shape the
Play-Doh? We might set it up so that (···0.6s) the the (···0.6s) you know Seller is owns it free
and clear and wants us to buy it at a higher price.
Okay. Well then seller your responsible for repairs as the property owner will handle the the
minor things the $500 or such and you handle the the bigger things. So (···1.2s) we're all to
going put into our lease option contract with our seller that we can make repairs. We see fit. We
don't have to go to them and say do you approve this color? Do you approve this this floor
covering? No, it's unrestricted. We can we can go ahead and and you know, add a second floor.
We can add a pool we can add a you know, a castle tower with turrets on the side now, we're not
gonna do that.
But you know, we want to unrestricted there as well and then our signatures notarized. Yep.
Absolutely (···0.8s) is the lease option recorded in the public record. No what we're gonna have
our attorney or title company record the memory and I'm of option again, very very important.
(···1.0s) Are we going to put in there that we have access to the existing lender if there is one?
Yes, we it's we need the ability to using a simple authorization (···2.2s) authorization to
information to document a simple one-page document there to go ahead and be able to not only
contact the the lender but stay in contact.
And then also we might do another document called A letter instructions to insurance company
where the seller on day one says. Oh, you know (···1.3s) Citibank (···0.5s) if there's any changes
on the payment, you know where it's sent or amount or how it's calculated. Please contact our
property management company if you will and that is you know friendly investor LLC or
whatever it is.
And so all of those things with the seller side (···0.8s) are much broader. (···0.6s) We're going to
be on an inch on a property insurance policy with the seller. It's also got protection to the lender
there. So (···0.6s) again, this is just a kind of a quick recap. Is if the if the attorney you're
working with says, you know Pips past stuff is good. But I've already got stuff that you know, we
I feel more comfortable using okay. Let's make sure it checks all the boxes that that we just
covered there just there so All (···0.8s) right.
Anything else there on that end Alfonso? No, I think that's a great overview, you know with with
document that we covered of the overview as well. As you know, those General things. Of
course, you're going to want to make sure that those all work in the areas that that you're working
in and the (···0.5s) where the properties that you're buying. So (···0.7s) yeah, just just a great
overview, (···0.6s) you know, there's a lot of information that we've covered here in this in this
program in this class.
You're not alone at any point reach out. There's many ways to get in touch with people (···0.6s)
at Pips prop hips path, you know, whether it's lease option or other strategies. We're here to
support you. We want to make sure that you are growing you are doing these things. We're here
for, you know, the education for the support for the guidance. You got to put in the effort and
you will see the results. Yeah. So (···1.0s) as a member of Pips path you have access to to
whatever it takes to you know (···0.7s) for for the the call line the email line to go ahead and say
hey I've got this issue I've got that is You (···0.6s) because you have completed this on-demand
training Alfonso and I are going to share our email with you here in just a second.
And so one of things the we request is that we'll go ahead and do it real quick right now. In fact,
(···0.6s) one of things the we request is stay in touch with us. All right, let us hear about your
successes, you know, you guys can send us emails about your pictures of your deals the the
spreadsheets about your numbers. We want to we get excited when you get excited, so please
share that with us and also one thing that alfons and I request is that when you do send us a email
if you would put in there that you're doing that it's the Pips path lease option on demand and
we'll look for those emails first.
And so that will usually get you to our (···0.6s) us to notice it in inbox much quicker. So again
the subject of the email Pips path lease option on demand (···0.5s) and we're also here on your
power team.
So if you have questions if you run into a problem (···0.5s) if you know Something just you just
need to help remembering or maybe you felt like it wasn't clear on the on demand reach out to
us, you know, so we're here to help we want to see you succeed. We love hearing the success
stories. We want to see you know you advance in your investing career and and put this
information to use for sure. Yeah, and (···0.5s) this is a special thing that we give for you guys to
stay in touch with us.
We'd like to be on your power team. We know your cheerleader, but also (···0.7s) your your
(···1.1s) helpline if you will, so (···0.7s) we also have our own businesses and please, you know,
give us at least 24 hours to go ahead and respond. (···0.6s) If it's something that you want
specific (···0.8s) answers again, we're not attorneys. We're not (···2.2s) accountants. And so
there's some things that we can't say, but we might kind of point you in the right direction, but if
it's something really weird give us too much information by giving us too much information then
we We maybe can handle this in one or one response into instead of seven.
Well, what's fair market rent and what's the value and we keep going back and forth. So (···0.7s)
the the more you write to us about help on something. The more will take the time to sit down
and respond to you. So and also, please keep these email addresses under your hat. There's
people who have not (···0.9s) who have enrolled in other trainings not the lease option training
(···0.8s) Alfonso and I share this with folks who either the live in person or the live (···1.0s)
online or here the on-demand trainings.
(···0.7s) We want to be in your corner there. So, yeah, absolutely. Yeah. Thanks for for joining
us in in this journey for taking the time the effort and obviously the financial investment that
you've made in yourself. Congratulations again, and just just remember we'll see you on the path.
All right. Goodbye, everyone. (···10.4s) here (···3.9s)
(···0.2s) Three. (···1.4s) Okay. So welcome back to this session, which is about the workflows.
We're gonna kind of set up workflows, and I'm gonna show you some different examples and
what you wanna be thinking of maybe some tools. Uh, PIP and I were talking about how,
(···0.6s) you know, all these new terms, workflows and CRMs and lead capture systems and all
that. And in our time, you know, we didn't call it this, I really called it, you know, workflow wasn't
a workflow. It was, it was, you know, how do you want your customer to experience this, um, set
of (···0.5s) steps with you, really?
So, uh, designing the customer experience is what I called it. What did you call it? Pip, (···1.3s)
Getting the work done. I don't know. I, I always, I found all the other terminology. There was one
that I remember becoming popular was called touchpoints (···0.6s) and things like that. And
your customers have to have certain touchpoints and, and all this newfangled (···0.9s) verbiage.
And, and, and I know somebody in marketing or some marketing genius thinks all this stuff up,
but at the end of the day, it's just, it's t t p, it's talking to people.
It's, it's making sure that your customer is satisfied. You can call it any newfangled thing you
want. I mean, I, I know we're talking about CRMs and workflows and, and all this stuff. I mean, I,
I told you I'm a, I'm a legal pad and a post-it note kind of guy, and can do it either way. (···0.9s)
So this is you, right? (···0.5s) Where you call them if they're, they don't answer, you leave a
message.
If they answer, then you talk to them, you get their details, and then you make the offer. If you
had to leave a message, then you've got a note that you call them back again. (···0.5s) And
when you call them again, you're either gonna leave a message or (···0.5s) you're gonna talk to
them and then make an offer. Right? Well, this is the pip form. (···0.6s) I remember, you know,
everybody saying, well, you gotta have database, this, database that, I mean, I, I remember
putting everything on a spreadsheet. That was a big deal in a, in a, you know, just a
spreadsheet, Excel file kind of thing. I used to do note cards, post-it notes.
I heck, I remember when post-it notes became a big deal because, oh, you could put yourself a
little note on your, on your, on your wall or on your, whatever, your desk. That was a cool thing.
And Uhhuh, I'm not saying any of this stuff is right or wrong, I'm just saying, (···1.1s) yeah. Do
you have to be keeping up with the times the answer's? No. If you want to grow, you definitely
have to keep up with the times. But, but you know, if you're gonna go just do a couple properties
a year, do (···0.6s) you need all this stuff?
No. But if you definitely want to take your business to the next level, and that's what Vicki's
talking about here. You need to have some systems in place. And so, I mean, at (···0.5s) one
point it was just a matter of, instead of creating all this stuff online, you just hired another person
to do the work for you. And they, you know, they had their own filing system. And so there's a lot
of different ways to do it, but this is definitely automating it. And the more you know about it, the
more educated you can be. And uh, Vicki, what was that? Um, we talked about it on, I don't
know, video or two before we were talking about CRMs and there's one that was talking about,
and then the, and the actual title was, uh, the c r m That's not too complicated, or something like
that.
What was that called? Do you remember that one? Oh, The Less Annoying c r m. Well, Wes, I
love that. I've never even heard about it until you just started talking about it on a couple video
goes videos ago. And I was thinking, what a great title. The Less Annoying c r m. 'cause that's
what I want the c r m to be, for me, is less annoying. And, uh, Vicki's showing you how you can
make it less annoying, but also how you can make it work and create your workflows.
And you can do a deep dive and pivot. Use all the terms that we think are cool now and, uh, and
be able to, to take your work to a whole nother level. But yeah, so I I I I'm old school, definitely.
And so I'm glad I'm sitting here with you guys 'cause I'm learning as we do this, even if you
might not see me on camera, I'm hearing every word that Vicki's saying, and I'm even taking
notes. So you guys should be doing the same thing. (···0.8s) So here's the thing, when you
understand what you're trying to do, because in the old school ways, we are doing what PIP
was talking about back in the old days.
You know, you pick up the phone, you make a call, you get them, you talk to them, you talk to
them, you get their information, you get their information, you make, you can make an offer. You
get enough of the right information that if you didn't get to talk to 'em, you probably left a
voicemail because there was an answering machine. So then you had to put something on your
calendar to remind you to call them back. So as we have the technology to do all the reminder
type things, that's what we're talking about, building the workflows, but we're doing it on a point,
on a level where we have to think about it one time and then replicate it so that it will do it
automatically, so we don't have to do it later.
And that's the difference. Now we have the technology that will repeat it for us, because if we're
doing it ourselves, we, we only have enough time in a day to, to make as many phone calls or
people that we can reach with one person. And like you said, if, if you have somebody else that
you can hire, then copycat marketing 1 0 1 is you teach those other people to do it. Well, when
what you're teaching is a computer, and it can do it faster and it can automatically dial, and it
takes this, now we've crunched down the time.
So whether you want to do, you know, uh, uh, relatively few deals so that you have some side
money, something to do, or building your retirement, you know, on a, um, part-time basis and
without a lot of stress, that's one thing. But if you wanna ramp this up and you wanna upscale to
the point where this is a full fledged business and you're doing it full-time, then you're probably
gonna need some of the tools that we're talking about. And by the time we're done talking,
there'll be another great tool.
So staying on top of technology is staying in top in touch with the people that are doing what
you do. And we're constantly learning, talking with other investors, and whether it's inside of real
estate or whether it's another business, we're always going, Hey, is that something that I can or
incorporate to make what I do easier, better, smarter, um, less expensive, you know, more
efficient, um, what, what can I possibly do with that? And maybe it's nothing at all. So, um, that,
and that's what we're, we're working with here.
So I, I was joking about that little pad that I picked up and, and said, this is how PIP does it. But
really that is the basis of everything that we're doing. We're trying to get a point to talk to them.
Yeah, there's Pip's paper right there, that pad. But what we're trying to do is get to a point where
we can talk to them, grab the information. Now our thing is where are we gonna store it? Well,
that's why we want our C R M system. We're going to store it inside of either a, it doesn't matter
if it's a pad of paper or an Excel spreadsheet or Outlook or an actual C R F M software system,
but we need to store it somewhere so that we can easily access it when we need it.
Because if you're calling, I don't even care if you're calling hundreds or thousands, but if you're
calling a, you know, a dozen or more, it still can get confusing. Now, who is that person again?

And you start to recall their stories, but you don't always put the story with the name. And so
you're always trying to put that together. Well, when you have it electronically organized, you
can do a search, especially if you set it up where you have tags on it, and you, you can say, all
right, gimme all the people that, um, I talked to you once already.
It's time to talk. Contact them again, just like we were talking in our schedule can of campaigns.
So if I know, you know, series one went out and it's time for series two, then this system, this,
this kind of a system can do that for me. I don't even have to think about it and look at the
column on my spreadsheet. So that's, that's the evolution of what we're trying to do here.
You know, if we can get computers to read our minds and send it, you know, a mental signal,
then that's maybe the next step. I don't know. Uh, they probably are working on stuff like that for
all I know. But anyway, so understanding that with a workflow, (···0.7s) what you, what we're
trying to do, or what we can do is just what PIP was talking about. Take a bunch of sticky notes.
Oh, in, on the, in this case, what we were doing was taking a sticky note, said, okay, who are we
trying to reach?
(···0.7s) Do I wanna send them a ringless voicemail? So let's say I send them a ringless
voicemail and um, then I go, okay, did I get them or did I not get them? Well, if it's ringless, I'm
not gonna be talking to them, because what that is, is a, uh, an opportunity for a system, a
computer system to dial the numbers that we have that we got through skip tracing. We got
those numbers, it's going to dial them, push 'em out there, (···0.7s) and anybody who gets their
message and listens to it is going to be calling us back.
(···0.5s) So when they call us back, we wanna send them back through our system. So
underneath our ringless voicemail, did we reach them? Did we get a response or no? If we
didn't, (···0.6s) then the next thing might be (···0.9s) send out a text message. And all these are
notes on a, and all it is just notes on a wall that we can unstick, move it around, put in a delay,
(···1.1s) put in, you know, an update the field if we talk to them. And so we were doing this all
over the wall. Not only did we do this over the wall, there are certain steps that we're gonna go
through on the computer, but there are certain steps that, um, we've got to figure out.
(···0.7s) And when we, when we first started doing this on, on the wall, um, that was great, but
then we wanted to be able to re erase it. So, um, we were writing on glass, on, uh, slider glass
doors with the special markers that were made for glass. (···0.5s) We could also do it (···1.1s)
using a whiteboard. (···0.7s) So one of, one of our guys, Hey Vicki.
Yep. Can you stop sharing your PowerPoint so we can see you in the wall bigger (···1.0s) Right
now, all I can see is this little bitty square of you. (···0.7s) And Okay, so that means I'm gonna
do that part again A second. Just stop sharing your PowerPoint for a second, (···0.9s) and then
you'll get real big on the, oh, that's much better. Beautiful. (···1.6s) So you can see me now. I
can see you now, and I, I can't read what's on your post-it notes, but I can see what you're trying
to talk about a lot better.
So that's awesome. Okay, cool. (···0.8s) So then basically what I did was take the different
types of ways that we're talking to people or the possibilities (···0.5s) and put this one, I know
you can't see them, but this says ringless voicemail or R B M. This says text message. This one
says email. (···0.8s) This one says letter. And with email and the letter, we also have to identify
which message or template is gonna go out with that, depending on which step this is. (···0.6s)
And as I was saying, you know, we can take our other, um, our post-it notes and say, okay, well
I'm gonna put in a ringless voicemail, but what happens if I don't hear from them?
I don't get to, to, um, get a response. How long should I wait before I talk to them again?
(···0.8s) Well, (···1.1s) maybe I wanna wait 10 minutes. (···0.9s) So I build in a delay here.
'cause I know they're not gonna answer because my, (···1.3s) the, the point of it being ringless
is so that it doesn't bother them at all.
All of a sudden they have a voicemail. So I know they're not gonna answer. So immediately, I'm
gonna wait 10 minutes. (···0.7s) So my, I could insert my 10 minute delay here. I might even
add a tag that says that they've been contacted with a ringless voicemail one time. (···0.9s) So
then I'm gonna send out a text message, Hey, I just sent you a, or I just left you a voicemail. Not
sure if you got it. 'cause now it's 10 minutes later, not sure if you got it. I was interested in
knowing about that vacant property that you have on such and such street. Remember I said
that, you know, we're going to make it sound like it's specific to them, (···0.5s) but um, we're
going to record it and it's going to be part of, uh, a blast.
So if you know that you're contacting everybody on that street, then that's one thing. If you're
saying in a neighborhood or in a zip code or over in the so-and-so area, you have to build that
into your voicemail message. Okay? (···0.8s) So we're going to, um, or your text message even.
So we're going to say, okay, if we (···0.6s) got a text message and we heard back from them,
what step are we gonna take?
Then maybe we're gonna update their field to say they responded (···0.7s) and we're gonna
send off another (···1.4s) post-it note. We'll put another post-it note that says, (···0.8s) tell me
that I got a message and that I need to go check it and follow up on this lead. Okay, (···0.6s) so
if I don't get it, then maybe I'm gonna create a delay. (···1.1s) So the other side, maybe this will
be my yes side, this'll be my no side. So I'm gonna create a delay and I'll maybe wait a day and
say, well, they didn't respond to the voicemail I left.
They didn't respond to the text message. So I'll wait a day and then I'll send them an email
assuming that the list that I'm working with has all that, that information available. Because if it
doesn't, then I'm, might just be limited to what I can do. Maybe sending out a letter. Okay?
(···0.7s) So (···0.6s) if I get down to the point where, you know, I've sent them an email, look,
I've been trying to get in touch with you about a vacant property that you own. Yeah, I've left you
a voicemail, I sent you a text.
Maybe I don't have the right number. I'm not sure. Hopefully this email will get you (···0.9s) if it
doesn't reach them (···0.6s) or it, they, they don't respond to it, maybe we have to go to the
letter. So (···0.9s) if an email, maybe I'll wait a week, I'll put a delay in there for a week. If I try to
send them a letter and I'm not getting a response from the letter, maybe I'll wait 30 days. Who
knows, they could be on vacation. So I'll wait 30 days and I'll send them letter number two. And
that's how we'll keep de deciding all these things.
Actually, we keep adding to this because it's going to need, um, updating of their, their, uh,
contact files or, um, tasks that let us know things, additional tags and so on. But if it's not inside
of a C R M, if it's just us designing their experience, this is where we start. Okay? (···0.8s) And
as far as the (···0.9s) whiteboard that I was telling you about, literally we had, (···0.7s) we had,
um, three sliding glass doors filled of stuff, but you couldn't see it during the daytime 'cause it
was neon colors.
So it was only at nighttime that you could see behind it because it was dark outside. But
anyway, (···0.6s) so what our workflow on a whiteboard could look like is, if I'm really doing this,
um, where (···0.8s) I'm trying to design it, you guys probably already know, the first thing I'm
going to do is (···0.8s) label it. So WF is workflow. This one will say this is a web lead. So that's
wl, maybe it's version one. Doesn't mean that you have to use it that way, um, come up, but
come up with something that lets you know which, um, which piece this is.
You know, who you're targeting, et cetera. All right? Uh, so let's say, uh, and this one, well, I'll,
I'll get into the options, but this is just an optional step in here that I'm gonna show you online of
what we can do so that when the person calls in, this is kind of more like a call flow. So when
the person calls in, it will tag that person as this is the first time that they've called us.
So we want them to be on, you know, the, uh, tag that says first time caller, and they, they
become a suspect. And then the next time they call us, they're a prospect because now we've
really talked to 'em. Uh, but anyway, so all the tags that I can put on there, for example, if
they're, they called in from the buyer's website or the, the seller's website, et cetera, then um, I
can (···0.7s) tag the fact that that's where they came in from. Um, I can tag the lead type, uh,
but that I need to follow up.
This is a hot prospect, it's a new lead, maybe it's a free and clear f and c property is free and
clear landlord and so on. Um, some of the other steps that I wanna do, if they're calling in, and I
actually would change this to call flow, okay? 'cause I'm, as I built this out, it was more like a call
flow. So then I want them to opt in so they can give me permission to talk to them either in an
email or a phone (···0.6s) and the opt in, or they can opt out on one of them or both of them
(···0.6s) and just tell me how they want to be communicated to.
And then the notification is, that's when it's sending something off to us electronically that says,
Hey, you've got a new lead, you're gonna wanna talk to these folks because they are a hot
prospect. You know, you should follow up. And this is a new lead. And it puts that rate into, um,
the, the notification. Again, I'll show you that. But anyway, so you can, the, the reason that I like
these, and I like sticky notes (···0.6s) or the post-its is because we can easily change it.
If I do this on paper, there's gonna be a lot of scribbling, a lot of insertion, a lot of rewriting. But
once this is done and we like the way it's looking, and whether it's on the, the, the wall behind
me or whether it's on the whiteboard, then we'll take a picture of it and we'll transfer it into
something more permanent. Or if it's a C R M program, we'll put it in the C R M program.
(···0.5s) So let's take a look at that for a sec. We're, uh, I'm gonna reset up so that I can get my,
my computer going for you and that you'll be able to see the slides. So hang on a sec. (···2.7s)
Okay, so now let's take a look at some examples, some details here.
(···0.6s) And, um, what we're gonna look at is what we, what I was showing you before that you
probably couldn't see that I was holding up, mainly letting you know that this is what PIP does.
He writes everything on a tablet, you know, and I'm not talking about electronic tablet. I'm talking
about a, you know, paper tablet. (···1.0s) And so a pip version of what we're talking about here,
just to start off with everybody understanding the basics is making that call.
You get them, you talk to them. If you talk to them, you get the details. If you get the details, you
make the offer. If you don't talk to them, you leave a message. And then if you don't hear back
from them, you call them again. And if you don't talk to them this time, you leave them a
message. But if you do, you do the same thing. You talk to them, you get the details, you make
an offer. So all we're gonna do is (···0.8s) turn this into an electronic version of what PIP would
normally do, right? This is old school, but honestly, it is the way, it's still what we're trying to
achieve.
We're just trying to, to eliminate ourselves un to the point where we can actually talk to 'em.
Now, the good thing about ringless voicemail is that when people get back in touch with you,
they are getting in touch with you. Meaning that you are only spending your time talking to folks
that are responding. So we have another plan for those people who wanna try to ignore us.
Your message is gonna have a lot to do with whether or not they try to talk to you, not, or get
back to you. Um, if, if you, like, we kept sending out messages in the beginning and I said, do
you really wanna talk to them regardless whether they're interested in selling or not?
And the team said, yes, we wanna talk to them regardless. So I said, okay, change one aspect
(···0.8s) of that message that you're leaving when you do the text message and say whether it's
a text message or inside of the voicemail, either way, and say, could you give me a call back?
Or could you let me know either way, so that I don't keep calling you? Well, it, it's not gonna
help them not get called, because the next thing that we're going to do is, is thank them, you
know, uh, for letting us know that they're not interested in selling.
However, we're gonna turn that into a way to ask for more referrals. Anybody that you know,
kind of thing. Do you mind if I check back with you? So (···0.8s) one thing that we do that, uh, is,
is good, I think is, uh, the follow-up is very thorough. Now, your follow-up could be part of a
huge system. So maybe you don't have time to talk to everybody that responds, whether they
say yes or no. So your campaigns are going to be dealing, are going to be designed for what
type of business that you wanna do, and the people that you're trying to, to touch, and the
manpower that you have.
If it's just you or if you've got a team of people, then your, your responses on what you do with
each one of these steps are going to change a little bit, okay? Um, inside of one of the CRMs
that we use, (···0.8s) there's, um, kind of like a set of options here. There's one that is not on
here, um, because this is designed for an electronic system to (···1.7s) do everything for you.
Well, the one thing that they can't do for you is the phone call, right? A a person to person
phone call. So that one is not going to be on here. Um, another thing that we might do, let's see,
(···0.6s) contact note, opt-in status. Okay, so yeah, so another one that is not on this electronic
design is sending a letter. (···1.1s) So we can leave ringless voicemails or voicemails in general,
um, but from this system here, we can't call them directly.
Say, put a cold call in there, we can create a step. Um, and then sending out a letter. Now we
can do that individually on individual contacts, but as a group, um, it would do a batch letter in a
different area here. So just because it's not on here doesn't mean that that's not a choice for you
in designing your customer experience. But (···0.7s) as it prompts you through creating this
electronic system of handling things, it's saying, what would you like to happen next?
And then triggering you with think about these things. You could have them, you could send out
a text reply, you could wait before you send out their reply. You could tag them if they, if they
came back to you and said, I'm not interested, or I sold that property, then you could tag them
with sold or, uh, uh, tell them that it's a dead, uh, tell your system that it's a dead lead so that the
next time you, that you send out 600 phone calls, you're not having to pay for all the ones that
are no longer viable leads. So remember, every step you're trying to scrub that list from people
that wouldn't necessarily, um, be contacted again.
And that's to help your overall bottom line too. Your time and your your money. Don't forget. So
take a look at the options that are on here, uh, and think, how does this refer to what I'm going
to be doing? Whether it's this system or something like this, or, you know, something, um, that
you're doing on more of a manual side. (···0.9s) And inside of that, those steps, when we have
an email, we also have an email template that goes along with that.
So one of the things that we're gonna be doing in future sessions is talking about what needs to
go inside of each of these different communications. Because these communications are set up
in what's called a drip campaign. And so you might see, well, you see on here, some of them
have three emails. Um, some of them have, and, and don't forget that those could have been
designed with other points of contact in between. (···0.6s) So (···0.6s) the typical one is gonna
have five to eight touches, as pip likes to call it.
Now touchpoints 'cause his language has evolved too. (···0.5s) So we're gonna have, uh,
multiple touchpoint here. So if all we have is an address, um, like an email address, then these
touchpoints are gonna be going out to those emails. Sometimes we do it as a, (···0.9s) a
(···0.6s) follow up to keep people motivated. And in that case it might not be a motivated seller,
it might be a bird dog or a property finder, or I like to call them property scouts.
Uh, it might be a property finder that we are just setting up and we want them to stay excited
about going out there, earning extra money on the side, et cetera, et cetera. So our drip
campaign is set up, you know, once every day talk to them, uh, once every week as a follow up,
you know, and you can keep building it out. It doesn't have to be completely built out by the time
you get all of it started. 'cause as PIP says, you know, if you tried to wait until you, you get it all
done, then you'll never get to a point where you've started anything. You won't have any time
left in life, right?
(···0.7s) So, um, just wanna let you know that you, you have a design that you're going to
create, but then you have to create the pieces that go in there. And that means, you know, email
number one, email number two, email number three. And tie that to, to a specific campaign of
(···0.6s) targeted people that you're trying to talk to. The message has to be as specific to that
group as possible so that it's relevant. It doesn't look like a mass mailing, and it gives them
value for the time that it's taking them to read it. (···2.8s) An example of the email, like going into
this, um, I wanted to to show you that we can put headers on these emails.
Uh, I didn't create the, I didn't show the whole, um, email on here, but I did want to to point out
that as you see the highlighted portion, it says C that's from the customer, or I'm sorry, the
contact file C and then first name (···0.7s) and the, the till days before and after that just means
that, hey, this is a field and it's gonna be substituted by what is in your database. So we pick a
bunch of people, the first name on that person's contact record is gonna be inserted into this
email and it's gonna say, thank you for contacting us.
And then whatever the rest of your message is, according to which drip campaign this is, and
which group of people that you might be contacting, you can have a gen, a general, or a generic
one. This one happens to be geared towards, uh, distressed sellers. You can see on the top left,
it's named Distressed Seller email one. (···0.5s) And the subject is giving us an idea of idea of
what the feel of the email is.
Okay? That's for our reference, not, not so much, um, well it is for theirs too because of the
subject. But, uh, you wanna, (···1.0s) you wanna be able to identify some of these pieces by
the, the kind of content that's in there. Okay? And (···1.8s) then we have letter templates. And
(···0.7s) if you have a, a drip campaign as letters, again, it could be because you have nothing
but the person's, um, mailing address.
That happens a lot with companies. So companies, we might not be able to find the (···0.8s)
person that has a phone number or an email that we can get to, but if it's an L L C, you know,
we might be able to go to Secretary of State and get things there. There are starting to be lead
capture or, or I'm not lead capture, um, uh, pending services that are geared towards, um, LLCs
and corporations, businesses in general. They're a little bit better. They're using different
databases than the ones that are capturing the individuals.
So sometimes you, you might have some trouble getting companies, and in that case, what
we're doing is looking at where is the tax bill going? And if the tax bill is supposed to be, be
reaching somebody because it's important, then we'll be sending our letters to reach them at
that tax address too. Could, maybe it's not the same as the property address, so we're gonna
send it to them too and hope that they will get it forwarded and, you know, maybe put something
on the envelope if there's a registered agent or an attorney or somebody that they're, that's
they're getting their mail sent to.
So there's some little sneaky things that we can do every now and then. And, and a lot of times
when I'm mentoring, we go through some of those sneaky ways of finding folks, but in the
meantime, we're going to design our letter templates and what we wanna say inside of those.
Again, it's going to be very specific to what, who we're talking to. So if you have a database and
you're able to put in custom fields, then you might not only have the name and address and the
phone number, um, but you might also have the property address and the property city that
could be incorporated into the letter so that it looks even more customized to them and their,
um, uh, message.
Okay, (···0.9s) so here we have the first name. We have, now you could have in, in electronic
formats, you could have multiple companies and multiple, um, marketing profiles. And that's
that. Um, my name is full name. And then from whatever company, um, if it's a static letter, you
can just type it right in.
But when you have multiple companies, like you might have somebody reaching out to, um,
investors saying, you know, hi, I see that you are buying properties in my area. You know, I'd
like to know, I come across some quite often that we're not interested in. It might be the type of
property that you are looking for. Would you be interested in, um, access to our list? Or
something along those lines, or do you ever partner with folks and would you like to partner up
on some deals if we bring something that looks like it's, uh, up your alley or in your
wheelhouse?
So (···0.7s) those kind of things can be customized from the company and the, the (···0.7s)
contact that we want internally from, from us, as well as inside of the letter that's custom to what
they have and where they're investing. And, you know, it can all work together when you have
this kind of a setup. Now, before we did this type of thing, we did, um, merge letters and all of
this rather than have it done with a software program.
It was done with Microsoft Word and Microsoft Excel in Word merge. And, uh, we still can do
that. Um, it's still software, it's just, we don't think of it quite that way. It's not a C R M software,
uh, but it still can be used that way. And there are videos online that show you how to do a word
merge from an Excel spreadsheet. (···0.7s) So the main thing is getting that information in on
the spreadsheet. And then as we are able to talk to these folks, get more information about their
situation, build the reports, first of all, what you're trying to do, very first thing that you try to do is
build the report, then get the details, and then we're trying to customize our, our offers to
whatever their situation is.
(···1.4s) So (···0.8s) as we set up workflows, and I'm gonna take you out to the internet here in
our next video, our next module, and talk about, um, you know, what we're gonna do with texts
and ringless voicemails, emails, a live call, a letter or a postcard, um, how we might incorporate
updating the contact info at some point, adding tags and what kind of tags.
And, you know, a little, we'll talk a little bit about delays as we see it inside of a C R M program.
Okay? So next video, that's what what we're gonna look at is the examples of, uh, real
programs. (···1.5s)
(···3.3s) Okay, in this module we wanna talk about cultivating relationships. Um, basically once
the deal is done, that's not the end of the marketing objective. The best and most effective and
strongest influence on your target is gonna be the personal recommendation of others. So we're
always working towards that too, because that's gonna help you expand your business. So we
wanna cultivate the people from your deals to be the catalyst, the thing that drives the next deal,
the next referral for you.
And, you know, that way you can build up and get their testimonials and incorporate that into
your marketing too. (···0.7s) So too many times people talk over each other and not to each
other, and we don't wanna do that. (···0.8s) So, as we're talking about cultivating relationships
here, um, and (···0.8s) pip, I know that you feel the same way about this, and the days of the
computers and the internet and everything else, all the, the chat bots and all that kind of stuff,
the real asset is still the human relationship. And we're always talking about how that needs to
be the basis of how we do business.
(···0.7s) So I think (···0.6s) any business, human capital, I don't care how technologically
(···0.9s) advanced a company is, you still need the human capital. And your and customer
service is never gonna go outta style (···0.8s) and p (···1.3s) and what do they call it, in your
mar in touchpoint. You gotta have those touchpoints with people letting them know that they are
the most important reason. Because without the, without the customers who are people, uh, you
don't have a business no matter what the business is.
And they still need those touchpoints. And they need to be, uh, in many instances, talked to by
somebody that understands them, that can make decisions and do those kinds of things. And,
and all your, what do you call it? Chat bot and all those kinds of things. And I call 'em they bots
(···0.5s) all, 'cause we always hear they are doing this, they are doing that. You have, you
know, you talk to your wife about, you know, I'm hungry for pizza, and then all of a sudden you
get something on a, on, on your phone that, you know, you got a, a, a coupon to Papa John's
that just pops up.
And so, yeah, I do. Are they listening? Do we want to get into that kind of stuff? When we say
they, well they, bots can hear stuff. They, I all of our technology and all that kind of stuff. But
still, at the end of the day, you still have to have the human capital to be able to, as you put on
there, cultivate the relationships and be able to talk back and forth to people. (···0.5s) Mm-hmm.
(···0.5s) And so, some of the things that we wanna make sure that we do, we wanna be
genuine, we wanna be sincere and listen more than you talk.
So that means that you are, you're gonna wanna have the skill of building rapport and getting
the conversation going. Some people don't need any, uh, catalyst to get a conversation going.
But what are some of the things, like we, we talked about building rapport all through this, that
the first thing that you wanna do when you get to talk, talk to somebody is build rapport. So what
kind of topics do you try to bring in that, you know, help you get to know who somebody is and
what their trigger points are so that you can kind of bond with them a little bit?
(···0.5s) Well, and I don't even know, I mean, the way I look at rapport building, it's asking
questions. Mm-hmm. And we all do that. We, a lot of us do it naturally. Well, what do you do for
a living? Well, and they'll say, I'm a, I'm a dentist. Oh wow. Yeah. You know, I, my, my dad was
a dentist or whatever. And so we try to, why do we try to build rapport? Um, so Vicki, what do
you do for 'em? I real estate. Oh, really? Where are you real estate investor? I'm in Orlando. Oh.
I own property in Orlando. You know, I could do the exact same thing.
And why we do, why do we do any of that stuff? It's for one basic reason. And that's to find
commonality. Mm-hmm. If I can find commonality with somebody, then I can obviously have a
chance to sell them. I have a chance to market to them. But if I don't, I mean, why are we doing
all the testing on our marketing is to find people that fit our, what's the word you guys use?
Avatar. Yeah. So that we can be marketing to the right people. We can be connecting with the
right people.
It's about commonality at the end of the day. Yep. So some of the topics that might, um, like you
mentioned, you know, what do you do for a living that might be a, a topic to, you know, get a ball
going and, and find some commonality? Um, what kind of work do you, do you do? So do you
live in the area? Are you from the area? You know, have you ever lived anywhere else or, you
know, can you tell me about the neighborhood? You know, depending on the circumstance that
you're meeting them in. Um, but if you can bond with, you know, talking about kids or pets or
things that mean things to, to other folks or, you know, just a variety of topics to try to figure out
what does mean something to, to them.
Um, and then (···1.2s) when you're listening to what they say, and especially if it's over the
phone, you can make notes on things. And it's a good thing. Like if somebody's talking about
their pet, oh, I've got the cutest whatever that you can see. (···0.7s) And, um, you know, the
asking, oh, really, what's his name? And, you know, how old is it? Stuff like that. And then jotting
that down so the next time that you talk to them, or even in a text or something else, wondering
about how you and Fido are doing, whether or not you've settled in blah, blah, blah.
And that can feed into the rest of the conversation, but you've already now made it personal.
And they go, wow. They really, they remember the dog's name. Well, I've got it in a file, but it, I
got it. I put it in the file because it was something that was important to them and it was
something that I wanted to be able to, to connect with with them. (···0.7s) So, um, if you are
(···0.9s) following up with a comment or a question about something that they've told you, it also
tells them that you're listening to them.
(···0.6s) So respond to whatever's being said and that that is an indicator to them, Hey, they,
they heard me. Instead of talking over them or talking at them, we're talking to them or with
them. (···0.7s) So the, the important thing there as well as, uh, as far as marketing, and we're
gonna get into negotiating and closing later, is that when you listen to what they say, they're
gonna tell you how to sell them by telling you what matters most to them.
Money, family, convenience, um, assisting them through some kind of new process that they're
going through. (···0.7s) And then, um, the next thing that we wanna do (···0.7s) basically is to
thank them even after the sale. (···0.5s) So (···0.9s) there should be a call in there or a contact
in there that says thanks. Doesn't even ask them for anything else. Just thanks. That is missing
in so many relationships. Now, I sent somebody a thank you card and you know, I hand wrote it
(···0.5s) and they were amazed because nobody does that anymore.
(···0.6s) So I think that some of the lost arts that we want to, um, that we want to bring back
(···0.6s) is, uh, that extra step of showing appreciation for that person that's, that's there.
(···0.9s) And then after they know who you are, well, actually there's two points. Um, my team,
you know, when they, when they've got somebody who's happy that we've done something for
them, like we have a a partner that's happy that we got them out of a situation.
(···0.5s) And when we see them, because we don't travel to that area as much when we see
them and they're happy, we are gonna ask them for their testimonial and try to get it on video at
that point. But let's say that it's an area that you don't, um, that, that you are in fairly often then,
you know, waiting after your thank you. And you know, at a future point, another touch point as
Pip was saying, another touch point that we can have with them even afterwards would be to
contact them and say, you know, um, hopefully everything has gone really well.
You know, so glad to have, uh, been working with you. Wanted to know if there's anybody else
that you could think of that we might be able to make as happy as you are. Hopefully they are
that happy. So do you ever contact or talk to people about, um, testimonials or anything after
the fact? (···1.5s) I, I, or just Look, look for an excuse to, to say hi one more time. (···0.6s) Well,
I get testimonials from people on a regular basis on everything that you do, because they're
your best marketing for the next thing and the next thing and the next thing.
It's a satisfied customer. Mm-hmm. You've already put a lot of work into getting a satisfied
customer. I don't care if it's an investor, I don't care if it's a (···0.8s) a, somebody that's a student
of what we teach. I don't care if it's a hard money lender, I don't care what it is. It's somebody,
you, you, you know, a realtor that you've worked with (···0.8s) is you always wanna get
testimonials because you've already spent time, effort, and money to get them (···0.9s) to do
something with your product.
And now what you're able to do is use them to help you get the next customer and the next
customer and the next customer. And what do they say? Word of mouth advertising is by far the
(···0.7s) best advertising that's out there. (···0.9s) Least expensive and most effective.
Absolutely. (···0.8s) So, as many things as you can do, um, even after the fact, we, we talked
about a lot of automation and being able to do things without even having to put much effort into
it.
You know, if you, if you're putting effort into it, great. But in your workflows, we talked about
workflows, the, it doesn't have to stop with getting the sale. It, it can be every so often, just
checking in with you. I do that a lot with, with people. As, as, every once in a while just say, I'm
wondering how you're doing. You know, how everything's going. If you have any questions, just
let me know. Um, if I can be of any help to any to you or anybody else, you know, let me know
that too. I'm more than happy to do what I can.
(···0.7s) And that, it doesn't have to be every week. That would probably look insincere.
Probably not even every month, but every, I don't know, quarter, every half year, you know,
semi-annually having a, a touch point like that just to stay in touch. 'cause just like PIP just said,
you know, these are people that are going to be the, the, um, the source of future business,
future referrals. (···0.8s) So that's super important. And the next thing that we wanna keep in
mind is that we're there to serve the customer's needs.
(···0.6s) So (···1.5s) this one can be tough sometimes because (···1.4s) people, when they get
talking to folks, they hear, you know, oh, they want a cash offer. (···0.7s) But if you really know
(···1.0s) what people are like, (···1.9s) I don't see the, the average person (···0.6s) looking at a
bunch of cash under a glass dome on the dining room table going, that's exactly what I needed.
I needed to be able to see that. (···0.9s) So, (···1.0s) so what they're really telling you is that
they have something that they're not sharing with you, um, that they want, or that they need.
Well, they don't, they always tell you what they want. They don't always tell you what they need.
But if somebody's looking for a cash offer, then we need to find out more about that. (···0.8s) So
have you ever had somebody tell you that they only want cash? And did it take you a little effort
to find out what they really needed rather than wanted?
Oh, definitely. But that comes back down to the two, two years in one mouth. If you use 'em in
that ratio, you're gonna be all right. But yeah, everybody wants cash. But if I can get you more
money over time, would you be interested in that? Because, you know, one of the problems with
getting cash up front may be a tax implication for them. Mm-hmm. Uh, it could be a huge issue
for them. And they don't even realize it until you sometimes have to explain that to them. One of
the things I, I'm always, uh, and it may not even come from me 'cause I'm not an accountant, I'm
not a lawyer, but I will tell them, you know, we can give you, you know, we can do a cash offer.
It may be a little lower than, you know, obviously our other offers, but you might want to talk to
your accountant to see if paying you over time might not be the best way for you to make
money. Because do you want to, do you wanna sell the house for a hundred thousand dollars?
Do you wanna sell the house for 140? It's up to you. And, (···0.9s) and I know some people are
like, probably gonna look at that and go, what do you, how, how, how can you pay 140 versus a
hundred? Well, look at any mortgage over time. If you pay (···0.7s) on your own home
mortgage, if you pay it over 20 or 30 years, you're gonna pay anywhere from 50 to 80 or maybe
even a hundred percent more than you would've paid for it if you just paid for it cash.
Oh, yeah. Now on the other side, people are going, well, well that doesn't make any sense. It
makes perfect sense. I'll use other people's money, other people's credit as much as I possibly
can. That's called leverage. And you learn that in some of the other trainings that we te teach is
if you understand how leverage works there, you know, if you get a big enough lever, you can,
and a place to stand is the quote, you can, you can move the world.
But if you don't have that thought process that you gotta do everything cash, you're not gonna
buy, buy very many properties in, in the world. Now, I'm not saying this, that the seller doesn't
want cash, but if you can show him why it might be better from a tax implication and how much
he or she's gonna make, and even from a cash flow standpoint, I mean, think about this for just
a second. If you have a hundred thousand dollars in the bank (···0.5s) and you want to go get a
hundred thousand dollars mortgage banker's probably not gonna be that excited.
Especially if you, your income is (···0.5s) zero. (···0.6s) But if you have $10,000 in the bank and
you make $2,000 a month in income, you got a lot better chance of getting that mortgage than
you do the other way around. I know it doesn't even make sense, but what does the banker
want to see? They want to see that monthly cash flow. The lender wants to see monthly cash
flow. And so if you can show a seller why having monthly cash flows, maybe a better alternative

than them getting all the cash up front, then maybe you can explain to them, I would say they
want this as, as Vicki was saying, but maybe their need isn't to have a hundred thousand dollars
up front.
Maybe their need is, well, I've gotta pay $2,000 a month for this, this, and this, and I wanna go
on this trip and that trip and I wanna do this. Well, do you need all that money up front to do
that? No, I don't need it for the next few years, but I'm planning ahead. Mm-hmm. Well, let's
keep it in the, in the, in the house. Because guess what, if you don't, if I don't pay, you can still
take the property back.
Oh, you mean there's other things that I have in place? Yeah. You've got security. Not only are
you gonna make more money, not only are you gonna have cash flow, not only are you gonna
have a benefit on the taxes, oh by the way, I'll take care of all the maintenance and the repairs
on the property (···0.7s) and you're gonna get monthly cash flow. So I mean, I can show you
(···0.6s) there's some really cool things that you don't even know that you may need. (···0.5s)
But me being in the business of negotiation and (···0.5s) showing people, I use the Jerry
McGuire mentality all the time, show 'em the money, right?
If I can show you the money, there's a lot more opportunities for you than if I just gave you all
the cash right up front. So that's just one example, but that's obviously something we teach with
seller financing or for my Canadian students vendor take back v tbs don't, don't call it a V T B in
the us they think you have some type of sexually transmitted disease, but we won't get there.
So. Yep. And it is so funny because, you know, sometimes people don't even think about what
they're saying when they say, you know, well, I want a cash offer, or I want cash.
What they're meaning is a lot of times I don't want to deal with you having any trouble going to
the bank and, and then having the deal fall through because your loan doesn't go through. So
that might be the, the case I had, um, a student that I was working with and they wanted to get
into, um, rental properties. Uh, the, the parents had a property that they were taking care of. It
was a duplex and the parent, this was in New England and the parents had kind of been over
the years vacationing in the south and actually in Florida.
And then, you know, (···0.5s) it started getting harder for them to go back and forth. So, um,
they had put this property out kind of out, out there for sale, basically. And the (···0.8s) son got
a, a request from somebody who had a (···1.0s) very, um, long-term, uh, seller financing
request. (···0.5s) And so the student was asking me about the, the, uh, terms of the sale and,
you know, the, the offer that the people had made.
And I said, wait a minute. This is your father's property that you're maintaining. (···0.7s) And he
said, yeah. I said, why is he selling it? He said, for the cash. I said, did he tell you he needed the
cash? 'cause they're retired. Are they having any problems? He said, no. (···0.7s) I said, well,
why do you think that he wants to sell the property? Why is he considering it? He said, well, you
know, it's getting hard for him to, to, you know, worry about it and worry about whether I'm, uh,
okay taking care of it. And, you know, it's just wanted to get it off there. There's a wait. Alright?
So your parents wanna get rid of it.
You wanna get into owning, you're already taking care of it. They don't need the cash. (···0.9s)
So is this not something that they could sell or finance you, but it's all right in front of them and
they couldn't really see it at the time. So it, it, it was never a point of, uh, a fact that the people
even needed cash. They just needed to get away from, you know, the, the burden of worrying
about the property. And even though they weren't doing the work on it, they just wanted to get
out from the ownership.
And the father had always wanted the son to, you know, take on the, the, the family business of
the, the, uh, rental properties. So it was a perfect transition. And the story coming to an end,
they got the, uh, attorney to work things out and, you know, for all the best tax benefits and
everything else, but it was an assumption that almost ended up in somebody else's hands
because they made an offer (···0.5s) and hadn't thought about anything beyond, well, we could
get cash for this and not have to worry about it anymore.
(···0.7s) So crazy kind of stuff. You have to really find out from folks, well, what would you do
with it? And like Pip said, it could be a situation where (···0.7s) they just need not all of the
money, but a good chunk of it to do some specific thing. (···0.8s) And you know, I, I see PIP is
ready to say something. You, (···0.6s) I remember the very first time I went through any training
of any kind. They told us to put these signs up or ads out there that says, I'll buy property. Um,
what does it say?
Uh, we buy houses cash was the, was the comment, (···0.8s) do I have to have, uh, can I, the
question comes down, can I get a mortgage (···0.7s) and still (···0.7s) advertise? (···0.6s) I buy
houses cash? Of course I can. (···0.8s) Does that mean I have to have the cash in my pocket
when I make the offer? No, there's gonna be a period of time, generally 15 to 30, maybe 45
days or more dependent on the property, how long it's gonna take for you to have to have the
cash.
But just because I say I buy properties, cash, can I get that cash from the bank? Can I get it
from a joint venture partner? Can I get it from a private lender? Can I get it from any, any, you
know, any source I want? But the cash doesn't have to be in my pocket for me to say, (···0.6s)
I'll make, I I I'll buy house. I'll buy the house cash. So that's a, a misnomer for a lot of people.
Um, you know, it's kinda like the realtors that advertise, uh, we'll sell your house or we'll buy it
from you. You know, that kind of mentality. Mm-hmm. There's a lot of that going on. There's
nothing wrong with that.
I mean, in a, in a sa in a hot market like we're in right now, you don't see that as often, but if, if
the market gets a little softer or a area gets a little softer, you'll see those advertisements go
back up where the realtors will say, I'll sell your house for you or buy it from you, whichever you
want. Mm-hmm. Yeah. So like you said, you know, I'll buy it for cash, but it doesn't have to be
your cash. (···0.6s) So (···0.9s) it, it's, uh, it, (···1.5s) it is one of those things where you, you
think that you hear it, it triggers certain things. It, what it means is, is cash at the table to the, the
one who's selling it.
It doesn't mean that it didn't come from Mason, that it came from mason jars buried in the
backyard or, or, uh, that it came, you know, from some, um, inheritance that's just sitting there
waiting to be spent or anything like that. It means that by the time you go to the table, whatever
form, and it's gonna be, it's, you know, what's funny is nobody gets cash at the table. It's not a
big stack, right? Not normally. It's usually a check anyway. So, (···0.8s) you know, it, it, it's a, a
misnomer all the way around.
But, um, certainly what they're really meaning is that I want to have money in my hands at the
table. Well, do you need all of it? Or is some of it good for now? As long as you can make more
money later? You know, so you really have to listen to what they're saying. And one of the
follow up questions to, you know, they want a cash offer is that, that's great. You know, you've
got great big plans for that cash. You're gonna do, you know, buy another property or you, you
have a vacation planned or gonna do something fun, what are you gonna do?
(···1.0s) So, (···0.6s) and if you can dig into it deep enough, then uh, you, (···0.5s) you're, uh,
you're on the right path there. So, (···0.7s) cool. (···0.8s) And then the next thing I wanted to, to
just touch on briefly was, uh, follow through and follow up. (···0.7s) So how, I mean, how do you
feel when somebody remembers your birthday or anniversary or a special occasion? We wanna
use a, a combination of, um, things like text and thank you notes and voicemails and stuff.
Um, we don't wanna make it public. I put it on social media or anything without their permission.
But, uh, we, we wanna be as organized as we can be (···0.6s) and make sure that we are
cultivating these relationships that we follow through with the things that we say we're gonna do.
If you're telling somebody that you're gonna call 'em back within, (···0.8s) you know, 24, 48
hours, make sure it ends up on your calendar and that you are (···0.8s) able to do what you say
you're gonna do. Now, let's say that if something comes up and you're on that timeframe and
you're really not able to follow up with them, then a text or a call or something that says, you
know, I knew I told you I would get back to you.
I just wanted to touch base with you. I've got, uh, something that's going on that's kind of taken
my attention away from this, but wanted to re I wanted to assure you that I'm going to reach out
to you in such and such a timeframe. So just be upfront with people about what is going on.
'cause otherwise they're just gonna question it. They'll question, you know, whether you have
integrity or not.
If you say what you're gonna, if you do what you say you're gonna do, um, whether you meant it
in the first place, (···0.5s) in the first place. Um, so you can set their expectations with things
like, I'll touch base with you again in a week or a month or sometime after the closing. Um, you
can check in on the customer after the closing. (···0.7s) And you know, you want to, in a
relationship friendly way, ask for referrals. Uh, maybe even ask for a video testimony. And we
were just talking about that.
Make sure that you have a, a form that is signed that gives you permission for the rebroadcast
or the, the use of that as well. So your attorney can probably help you with some kind of a
disclosure or the consent form or whatever they wanna, whatever they want to, to call it. You
know, disclosing that you're gonna be using it for marketing and so on. (···0.8s) And then create
a follow-up campaign that, that, you know, kind of has a, uh, your flavor to it. You know, a follow
up campaign that is saying, um, I, I wanna say something like this.
(···0.8s) When you ask for referrals, you can say, can you think of any other, maybe it's a home
buyer, maybe it's a renter, maybe other investors. Can you think of any other investors who
deserve to be as happy as you? (···1.0s) So if you do that, that's a, a relationship friendly way
(···0.7s) of asking for a referral. You know, assuming that you have made them happy. Um, you
could even call them nomination forms. You could have a form that says, I nominate, and then
they fill in the blank to be a successful home buyer like me.
(···0.8s) And then you can have that, you know, you might even present it in, in front of
somebody, you know, so and so thought that you might wanna be as happy as they are about
their, uh, purchase or about their transaction or whatever it happened to be. Um, and (···0.7s)
that's a, another good use for those c r m tools. It can help prompt you by asking or, um,
inserting a task or a notification or reminder that says, uh, don't forget to (···0.7s) present them
with the nomination form with a, uh, I mean, a nomination form, I think is a, a good thing to call
it.
(···0.8s) And those c r m tools can remind you that you're going to be doing it. Um, and it, it can
also ask them, you know, by sending either in an email or a (···0.9s) letter form or something
like that, uh, to participate in your referral program by nominating somebody.
(···0.6s) So, you know, the, the way you address it, the way that you say it is gonna have your
flavor to it, of course, your flavor, your look and so on. (···0.6s) But anyway, (···0.6s) I just
wanted to, to talk about that (···0.7s) and make sure that you are (···0.8s) following through with
the things that you say you're gonna do, (···0.8s) that you are following up with them even after
the sale. And it doesn't have to be after the sale, whether you're purchasing or selling anything
to them. Uh, it, it can also be, um, at the conclusion of whatever you're doing.
Okay? (···0.8s) So follow up after, even if somebody says, uh, no thank you, I'm not interested
in your offer, then you should have a follow up campaign with them as well to check in. Is it okay
if I, I check back with you in a few months or, you know, can I, if, if, if you're still the owner of the
property, uh, this time next year, can I see, you know, if you have changed your mind, is it okay,
you know, or whether you ask them that, I like to ask for permission like that.
But, um, whether you ask them for that permission or not, if you're not hounding them on, you
know, a, a weekly basis or even a monthly basis and kind of push that campaign out little bit,
could be quarterly. Um, you, you can still keep in touch with folks (···0.8s) and (···0.9s) have
that part of your alternate follow up program, not from a sale, but you know, from a non-sale.
And we've had people with our follow up that told us, even though they had initially told us, no,
we're not interested in selling, we've had them say, well, the reason that I did go with you is
because you were there, you know, you kept in touch.
Um, so that when we decided that yes, we were going to definitely do this, you were the first
ones we thought of, (···0.6s) so just wanted to put that out there too. (···0.8s) So, um, ask
anybody, you know, do you know anybody who should be as happy as you or in the nomination
form? Uh, I nominate so and so to be a successful home buyer like me, and make it a fun thing.
Uh, and then make sure that you follow up. Okay? (···1.3s) So, (···1.3s) all right, we are going to
be talking about negotiating in our next video, and, uh, we'll have some tips for you there too.
And we've kind of been sprinkling them throughout, but we'll wrap it up and, (···0.5s) and, uh,
one little summary and, and move on from there. How's that (···1.2s) Talk to you guys on the
next video. (···0.5s)
(···0.3s) To (···2.3s) welcome everybody to our marketing, negotiating and closing the deal
course. So, uh, as Pip mentioned in our introduction video, we're gonna go through, uh, some
fundamentals here that we go through with any of the courses, and, and many of you have
taken them already, and we'll continue to take different strategy courses moving forward as you,
you build your business. But, uh, we just wanna lay down a little bit of, uh, ground rules or
information for you. So, uh, in this course, you're gonna see a mixture of PowerPoint, of
visualizer.
Uh, I'm gonna read you guys a disclosure here, but basically, uh, you can take pictures of
everything, screenshots of everything. Uh, we're gonna give you a copy of the PowerPoint
presentation, any of the additional handouts, we will make sure that you have copies of those as
well. Uh, but as we get started here, um, we may skip over some slides because we're gonna
do them on the visualizer. So you may see a slide that we don't go through in the, in the
PowerPoint, but we're gonna go through it in a handwritten way so that we can work through
things with you versus you just reading stagnant information off the screen.
So, uh, let me go through this disclosure. Uh, we'll keep it as exciting as possible while I read a
bunch of mundane words. Uh, the educational training presentation provided does not qualify
students for employment. The company's products, including but not limited to training,
recorded content, mentorship, coaching materials and emails are for educational and illustration
purposes only, and are provided with the understanding that the company is not engaged in
rendering legal, accounting, or other professional opinions.
Investing has inherent risks. Any decision to invest in real estate is a personal decision that
should be made after thorough examination and due diligence, including a personal risk and
financial assessment. (···0.7s) Results are based on the individual may not be typical. The
education we provide in the strategies we described take a commitment of time and effort and
do not guarantee any results in any specific timeframe. All contracts, forms, and letters
contained herein are provided for training purposes only. Provider does not assert any warranty
express or implied as the legal effect and or completeness of the contract forms and letters
provider hereby this claims any and all liability with respect to their forms.
The provider suggests that you contact an attorney to ensure that all the contracts, forms and
letters are modified to meet the laws of your state. (···0.7s) So anyway, that is just basically us
telling you that we are not, uh, attorneys, we're not accountants. You've gotta, uh, speak to your
appropriate legal counsel on that. But everything we're gonna do is coming from experience
and, and our best knowledge.
So, uh, we want to begin by welcoming everybody and, and congratulating you on, on taking the
next step, uh, in furthering yourself and your business. And, and marketing is, is one of the
biggest things in this. Uh, it's something that a lot of people don't necessarily think they need or,
or don't wanna spend the right amount of time on. Uh, it takes a lot of touch points and, and it
can get very expensive and cumbersome if you're not doing it right. And so, uh, you know, this,
this course you're about to take with Vicki is, is very important to show you how to not
overspend, but still get the best results from your marketing that you can.
Um, but then as you go through this training, uh, remember that, that this is gonna be a, a
different language for many of you. Uh, a lot of you guys is maybe the first time you've ever had
any kind of a marketing course or, or specifically a marketing course for real estate investing.
Uh, so understand that the first time you hear something, it, it, it's a new language, and that's
okay.
So if you have to stop a video, uh, rewatch a certain section, uh, rewind, just to catch what we
were talking about prior, take the time to do that. Uh, of course, we're gonna be here to answer
your questions and support you throughout, but, uh, don't, don't ever think that, uh, you're
gonna watch this in one time and all of a sudden be a professional marketing agent. So, um,
that's kind of what that is. But, um, we're also going to, um, go over a little bit here.
Vicki is gonna talk some about the marketing specifics that she's gonna talk through in this
course. So go ahead, Vicki. (···1.6s) Okay. Just a, a couple of side notes here when it comes to
marketing, along with the disclosures, um, the, as it says here, a key to your success with this
training is going to take the action steps designed for you, but you have to test those results too,
because not everything that works in one market works in another, or in one strategy, works in
another strategy.
So it's really important that you do what we call split testing, which is try to change one element
of the marketing and see, did that work? Did the change in the colors, did the change in the font,
did it, did who I sent it to, uh, have any effect on my overall effectiveness with this message? So
each market is different, and we want you to know that even if something was working in the
past, it might not always work in the future. The, the, the people change the circumstances,
change the messages change what they get used to changes.
Um, but what is paramount is that you be consistent. That you have seven to 10 different ways
of reaching out and letting people know that you exist, because that's what marketing is all
about. They have to know that you exist in order to do business with you. So (···0.7s) we're
gonna be concentrating on many different ways. Some no cost. Well, I say no cost. It'll either
top cost you time or money, probably a little bit of both.
So, uh, but some can be low to no cost and some are a little bit more expensive. But if it gets
you the kind of returns that you want on a per lead basis, then more money means more deals,
which means, um, more money, which means more deals, which means more money. You have
to constantly feed what you get from your business back into your business marketing to keep
that machine going. Okay? So as you make money, don't say, okay, I can spend all this. It
needs to be set aside and put back into that machine that is funneling the leads to you for either
purchases or sales or, uh, rentals or whatever.
(···0.6s) So, uh, and Bradley mentioned that we have to have a number of touchpoints. Telling
somebody something just one time is not the answer. If you tell them something one time,
somebody else may come along, give them another part of that message and take your
business. And you, you got them interested, but you didn't, you know, take them to the dance,
right? So, (···0.8s) all right, so that's, I, I just wanted to put that out there, but we'll get into more
detail about that in a little bit.
All right, let's talk about some motivation here. Let's talk about what makes you want to, number
one, learn to do this business. Let you know, not to mention, take these trainings, stay up, stay
up late at night, stay up past your bedtime. Whatever it is that next thing's gonna happen is
talking to realtors, getting your marketing out there, talking to sellers, right? Getting your
marketing plan going, really doing the business. You could probably stay up late at night.
You're gonna write offers, you're going to, you're gonna have some offers rejected, which can
be disheartening to have some yeses go to the next level, to the home inspection. But all this
takes effort. All this takes extra effort on top of your existing workload. Maybe you got a, a nine
to five job or maybe a work, you know, maybe you're an entrepreneur, maybe you don't have a
nine to nine to five job. You got your regular work hours, you've probably got some family
commitments. That's, that's just life. So what are your reasons for wanting to take or wanting to
learn real estate investing? Actually make some, make some money in real estate investing
because it's going to work.
I'm not gonna lie to you. It's going to be work from the beginning to take the classes, apply what
you learn, um, apply what you learn every constantly. Go to the next level. Go to the next level.
The first property I made an offer on, I, I didn't get an accepted offer. I didn't take possession of
that property. Had to go back, had to learn more, learn more, learn more, expand my funnel of
marketing, expand my leads, expand my team. Now this all sounds like work, and it is work, but
if you're efficient and you take our lessons here, you take our lessons, the teachings, what, what
Vicki's going to tell you, like I would suggest do it, do it on the, on the, on the pace.
She says, do in the timeline. She says, if she says, do this before you watch the next one,
there's two types of people, people do it before they watch the next ones. People say, oh, I'm
gonna take all this information, I'm gonna do it at the end. Well, if she says do it now, I'm gonna
say, do it. Now. Bradley mentioned earlier about spending some money, spending some time.
Vicki mentioned time or money, probably both. What we wanna do, we'll give you the tools you
need to really pinpoint where you spend your money, spend your time to get the maximum
return investment, the maximum return for your time and money spent to get you to your goals
faster.
But what are your goals? So take a few minutes right now, maybe, maybe pause the recording
shortly. Think about why you're doing this business, why you're doing real estate. Why do you
wanna spend those hours and hours and hours learning? Why do you spend those hours
making offers? Why do you wanna spend those hours? Like, could you be walking, watching
Netflix? Absolutely. Is that the best use of your time? Absolutely not. So number one, I say
congratulations again for, for taking this class and watching it. We're at the very beginning.
We've got a ton of good information here. But take a couple minutes now and think about why
you want to do this business.
Why you wanna get to the next level, why you wanna have extra money coming in, why you
wanna invest in yourself. Invest in properties, right? And I'll say invest in property managers
because we want, we want real estate investing to make your life better. We (···0.5s) want real
estate investing to add to your life. Make it more enjoyable. Get some of that passive money.
Come in, get some strong leads from your marketing. Get some strong buyers, strong sellers.
We want you, we want you to really work the business, get you, get yourself to the next level as
quickly and as efficiently as possible.
You to scale your business, to grow your business and get you the results that you want.
Because I, I may have different goals in my business than you have in your goals, and PIP has,
and that's okay. We've all got different goals, different reasons. But if you actually take a a
minute and write, well take a few minutes and think about it and think about it overnight. Think
about 'em the next few days. And what I learned when I first started writing down my goals and
writing down why I wanted this business, um, it changed (···0.7s) a week later, a month later,
once I actually started giving thought to why I wanted this business and what I wanted from my
goals, um, it started to change.
And my, my goals changed once I started doing deals. It wasn't just doing three or four deals a
year. So they saw, I've done, I've done multiple deals a year, what can I do next? Is, is a joint
venture partner is a different part of the, the country. You wanna invest in a different strategy.
Maybe, Hey, I want, I wanna do Airbnb, so I've already done this. I wanna do commercial, I
wanna do Airbnb. There's so many different things you do this business and so many areas,
there's so many countries. You can always, constantly keep growing, keep learning, and keep
getting yourself the next level, whatever that is. Uh, Vicki, did we, did we skip a slide there?
I'm not sure. I think we might have missed one. Can we just go back one and see (···3.0s) if
that's possible? (···0.9s) Yeah. There we go. Thank you. Yeah, so write down your goals, put
'em in place and review. The old saying is those who fan, those who have failed to plan, plan to
fail, write your goals down. And just a personal thing, once I actually started writing my goals
down, whether you do it new year's day, three times a year, whatever it is, whatever works for
you. The important thing is write your goals down. Put it's somewhere you can see it all the time.
Once you actually commit that, once you actually tell somebody else what your goal is, once
you tell somebody, you said, it's my first year investing in real estate.
I plan to do three transactions. I want to do two lease options. I wanna do one flip or whatever
works for you. Once, actually you write that down, you commit to yourself once you tell
somebody else, you've committed to somebody else, family member, friend, and it just solidifies
your goal. 'cause now you actually work where we can lie to ourself all day long. We don't want
to. But once you commit that to somebody else, you've actually solidified your commitment to
yourself and others.
So I'm gonna suggest you do all these things. So next slide, please. (···1.2s) Let's talk about the
story. One, One thing I wanted to to mention about writing them down is somehow the universe
starts to kick in and put things in your path that help you make those goals. So when you write
'em down, your intent is serious. It's more than just a thought. (···0.5s) And, um, any, any help
that you can get from the universe is always, uh, appreciated. But, um, writing them down, make
them in present tense. (···0.6s) Present tense, not I will, it's too far off in the future.
So present tense is a good, uh, thing there too. Yeah. And, and Vicki, your comment there
made me think, uh, of an old saying, some people say the, the hard to I work, the luckier I get,
(···0.8s) and it's just putting it through the universe, karma, whatever you wanna call it, whatever
works for you. But, um, I've had people say, me, oh, Steve, you got, you got the deal of a
lifetime. Oh, Steve, you got the buy of the year. So you get the deal. But once you start applying
principles, once you start making offers that other people are, are maybe afraid to make or
didn't wanna make, that maybe a lower offer wasn't a creative financing offer, we'd, you start
doing deals with seller financing or vendor take back, um, you're suddenly people say, wow,
how did you get, you get the deal of a lifetime, really?
'cause I've heard that three times in the past year. So I'm glad to hear that, which is, we're doing
things that others didn't do or didn't know how to do, and we're getting deals that others were
getting deals that other people couldn't get or couldn't achieve. So that's very cool, very
empowering. It's just, it's all where you start investing yourself. Dickie's gonna talk a lot of
different strategies, different marketing medias here, so apply it and just keep growing and
learning.
So goal setting, we've got the, the smart, uh, the smart model here. We'll just take a minute and
go through each of these. We've got specific, measurable, attainable, relevant and time bound.
And everybody jump in anywhere you like. But we can go on for this for about three days by
itself. But we talked Earl a minute ago about specific goals. Specific goals. I wanna achieve
three real estate investing deals this year. I want two lease options and one Airbnb.
I want that in the next 12 months. 12 to 15 months, or eight to 12 months. Whatever works for
you. But very specific goals I want, like what location do you want? What size, what kinda cash
flow would you like to get off these? Can you get these on yourself? Or do you need some
creative financing? Maybe a joint venture partner to help with the down payments, getting a
mortgage. So if you can do two by yourself or maybe do none by yourself, maybe creative
financing and all them. And that's, that's a great starting point. If you start with creative
financing, you're gonna always use creative financing.
So what are your great specific measurable goals? And measurable, again, what's your
cashflow? Uh, what kind of, what kind of down payments? What kind of price ranges do you
want? How many, how do you quantify these things? So very specific measurable goals. Let's
talk about attainable. (···0.8s) If you make your goals too big, you said I want 30 new properties
my first year in real estate investing. Now, do I know people who have done that? I do. I know
people who have done 30 or more deals. That wasn't me in my first year. That was not me in my
first year. Maybe, maybe it was, maybe it was Bradley.
He's pretty smart. It probably, Vicki, it definitely wasn't pno. I, I can't say that too. PIV did a lot in
his first year. But you know what's attainable to sit do 30 deals in your first year? The problem is
that that's a big number. Good for you. If you get the drive, you've got the effort, you got to go
for it. If that's your personality type. For me, I'm the more personality type in my first year. Let's
say three to five, five because when I first started in real estate, I was still working my job. I was
working my job, um, five, six to seven days a week. I was doing real estate part-time. I was
doing real estate five to 10 hours a week, maybe 12 or 14 hours on a really good week.
So I knew when I first started still working my job, other commandments, taking the classes. If I
did three or four deals my first year, I'd been ecstatic. And that's what happened. I, I met my
goal, I exceeded my goal. And let's the next year, let's do more the next year, let's do the next
year, let's do more. Continue growing, continue learning, and get those goals bigger and bigger.
So attainable, you gotta come up yourself. What's attainable? Do you have 50 hours a week to
go out and build a team and do your marketing plan and grow your, do you have 50 hours?
Do you have 10 hours? Like me? You do attainable. What's for you? The important thing is
keep going, keep growing, keep learning. And no matter what happens, if you set a 12 month
goal, (···1.1s) there's two types of people. If you say, I'm, I'm gonna do four real estate. So I
said, I said three earlier. If you said, I'm gonna do three real estate deals this year, you're gonna
do two lease options. Gonna do one Airbnb this year, that those are great goals. (···0.7s) And
some, some people will do three deals. Well, you attained your goal. What if you only did two of
the three? If your goal is do three new deals, what if you only did two of them?
Some people would say, oh, I didn't meet my goal. I'm a failure. I didn't accomplish my goal.
Well, don't be so hard on yourself (···0.5s) because the other type, the other type of person is I,
I wanna do three deals. I only did two deals my first year. You know what, that's two deals I
didn't have before. That's two years. Uh, two deal, two deals. I, I learned a new way to make
some revenue for myself. I built a team, I made some offers, I've got some new revenue, and in
my second year, I can do more deals. My third, third year I can do even more deals. So if you, if
you set a goal to yourself to do three deals or 30 deals, if you don't quite make that goal, look at
your successes.
(···0.7s) Look at what you, what you look at what you did attain, look at what you did achieve
and look at the positives. Because the next year you're gonna go more. Because in your first
year, if it took time for you to set up your marketing, maybe get a c R M for your computer,
maybe to build a database. Maybe you had no buyers, maybe you had no sellers, maybe never
talked to a realtor before. If it took you a couple months to even start that process, those are all
working towards your goal. So if you don't meet your goal in the first year, that's okay.
But the second year you go faster, the third year you go faster. In my experience, it, it took me a
good six to 12 months to learn the, learn the system, learn the language, get the training, have a
mentorship. It took me six to 12 months to do that. Now I was, I was calling realtors, building a
team, working towards my goals, right? Starting to do the business. But I didn't buy a property
after two or three months. That wasn't me, that wasn't my experience. Do I know people who
have, yeah. Is that what I'm gonna suggest? I'm gonna tell you, go at your own pace. Go at your
own speed, try and accomplish your goals, right?
But it's gonna take you some time to get this business going. You're gonna watch this video
today. If this is the first video you're watching, you probably won't have an accepted offer by
tomorrow, I'll tell you that. But give yourself a break. That's okay. We always say as, as, as
individuals, we always, we always typically overestimate what we can do in a short time, and we
underestimate what we can accomplish in a longer time. So we always say, you know, in the
next six months I'm gonna have a property. Well, maybe you will, maybe it won't. It depends.
That's up to you. But if we say, in the next 12 months, I'm gonna do three new deals.
So I, (···0.7s) I want you to be very realistic. Don't overestimate what you do in the next month
or two and don't, and don't underestimate what you do in the next three to five years, because
the next three to five years is meria life changing. Take you six months for a year to get
educated. Take it six to 18 months, right? Including the initial six months, six months to 18
months to get there. Build a team, get your marketing really dialed in, get the marketing really
going solid. Um, make lots of offers, acquire some properties, get some money. Partners, you'd
be incorporated by then. So all of these things (···0.6s) in the next three to five years can really
change your life.
(···0.5s) Can you make some money in the next zero to 12 months? Yeah. Will it be life
changing money? (···0.8s) Maybe, maybe. I'll say probably not, but I, I don't know. It's up to you.
It depends on how you, it wasn't for me, for me, it was more two to three years. It really changed
my life. Three to five years was life changing. And five years and beyond would start refinancing
properties you just get, so you just repeat, repeat, repeat. So that has been about my journey,
but with your attainable goals, I don't want you to get too aggressive at first and get frustrated if
you don't meet those.
And I want you to celebrate your wins. I'm part Irish St. Patrick's Day just went by. So I, we,
(···0.8s) we like lots of reasons to celebrate. You know, you, you close on a property, go
celebrate. Um, you rent to own you, your, your tenant buyers bought the property. Go celebrate
you got a new joint venture partner. Go celebrate, receive a pattern here. So when you go
celebrate, but even celebrating, um, bring your joint venture partner with you, bring a realtor,
bring a mortgage broker, bring your potential money partner. Just, Hey, I just, I just closed on a
real estate deal.
I wanna go celebrate. You know, let's go for dinner tonight. Is it okay if I bought you dinner? I
just closed on a real estate deal? Because now you're telling people about your business, you're
celebrating with them. I say, you closed on a real estate deal. You wanna celebrate. Well, tell
me more about this. Do you think that could become a conversation about raising money for
your deal? Absolutely. So let people know what you do. (···0.5s) Anyway, we could go on all
day about this. So let's stick to the, the smart goals here. Otherwise, it's being a 25 hour
recording and whatever it is. So make, make the goals relevant. Make them very relevant to
what you're trying to achieve in your business.
Of course, time bound, we always say in 12 months, I want to have three new deals. I'll have
three new types of income, right? We talk about two lease options, one B, whatever it is for your
business. But time bound, I gave 12 months. (···0.6s) We always say, well, at the end of 12

months is what I want. But think about if 12 months comes and go, what if you don't? What if
you don't achieve your goal? Well, that's not gonna be good. I, I, I, I hope you do. I really hope
you exceed your goal. But let's say you do zero deals, let's you do one deal. Whatever life
happened, maybe, I don't know, maybe, maybe you got hurt.
I don't know. Like maybe something happened, you really couldn't achieve your goals. What
maybe got lazy, watch too much Netflix and say that's not your, your, your why isn't strong
enough. Your goals weren't strong enough. So really think about your why, your goals, why you
wanna do this. But what happens if you don't achieve your goals? Well, for me, I like sugar. I
was up for dinner last night, had some sugar, had some dessert, you know, so it's all good stuff
for me. If I didn't achieve my goal, I see pick of the thumbs up too. Maybe I cut sugar outta my
diet, which is actually a good choice, but I really enjoy sugar.
So if I'm gonna do something like that to cut sugar outta my life, if I don't achieve my goals, it'll
probably make me work a bit harder. Now does actually work for you? I don't know, that's just
one example, whatever it is. But find out a reason. Give yourself some motivation beyond just
celebrating. We always say, we always say in real, real estate investing, we get it. Any, if it's a
side hustle, is it a new (···0.6s) approach? You wanna make some money? Money is actually a
short-term motivator, believe it or not. Money is a short-term motivator. I, I've coached students,
I've worked with students and I say, what's your goal?
What do you want? And you know, sometimes, sometimes younger people give you, I give you
a picture of a flashy car. I wanna buy a new sports car. Okay, well, interesting, but money and
shiny things are pretty short motivators because over time that car just kinda lose its luster. Do I
like nice cars? Of course. Do I like shiny things? Of course, I think most of us do. But is that
really gonna make you stay up till midnight writing offers or networking or returning emails?
Maybe it is, maybe it isn't. But I find money is sometimes a short-term motivator. Think a little
deeper.
Make it timebound. What kind of goals do you want for yourself? And keep working towards
'em. You're gonna have good day, you're gonna have great, you're have great celebration days.
You're gonna have some not so great days. You're not, you're like, wow, that was a really a
tough day. I got, I got four offers all rejected. I wrote the offers, I did the work and all four of my
offers got rejected. And one mortgage broker said, lose my number. No, I've never had that
happen. But you don't know, have I had sellers tell, you know, saying not so nice words to lose
my number? I have, right? Like Bradley, but we, we've all made offers on properties and the,
and the seller not so nice words sometimes said, lose my numbers and I'm, I'm making a little
more PG rated.
But when you make sometimes aggressive offers or creative offers, just low offers, well, I'm just
basically seeing, hey, can I get a buy? Is there some motivation here? Um, do I get yeses?
Absolutely. Do I get some nos? Absolutely. In everything between, so anyway, we can go on all
day about this. Let's keep moving on. Uh, does, does anybody else have something you want to
add to the goals, what we just talked about in these slides? (···0.9s) Yeah, I, I just wanted to
mention, uh, a couple of things. One thing is to make it smarter, we add an e and the R on the
end.
(···0.6s) So the E would stand for evaluate. Once you've done your goal setting and you've
gotten through that timeframe, you evaluate how did things go, you know, and then the r comes
revise. You have mentioned sometimes things don't go the way that you planned on it, so
sometimes you need to revise that plan and if it works out, then you wanna repeat it and we
wanna make the goals bigger. Um, but one, one thing that I wanted to, to kind of tie into
marketing is that when you set these goals, um, sometimes looking at a span of a year might be
too big of an area.
First of all, because momentum builds up. It doesn't always go so evenly. But if you are, you
know, trying to get a deal done and let's say it takes you a hundred calls of speaking to
somebody to end up with 30 potential deals and you are looking at 10 that look like they really
could go somewhere, three that get accepted and one that closes, then I can tell if I'm on track
for my goals by how many people did I talk to.
If it really takes that many in the beginning, it might take a hundred calls. But as you get better
and your market, your marketing gets more specific to the people that you're talking about, it
could take 60, you know, 60 calls. So did I make 60 calls this quarter, this month, this week?
Whatever your goals are, you've got to scale it according to what that looks like for you. And,
you know, (···0.9s) keeping track of whether that is on track or not becomes easier when you
break it down to that level. Sometimes you might have to break it down to the 12 weeks at a
time and the first, you know, first 12 weeks might be getting your business set up.
It might not even have to talk, uh, uh, have to be about talking to people. So lay it all out. Don't
worry about, you know, all the things in that time span. Worry about after you've laid it out, what
do you, what should you be doing now? And then what is next comes when it's time for the next
thing to come. Don't get overwhelmed. So (···7.1s) Why don't we pause the recording here, we
come back, we'll get pip back and maybe Pip can share some information on the Cashflow
Quadrant.
We'll see you soon, everybody. (···0.8s)
(···0.6s) Two. (···1.9s) All right, so now let's get into the psychology of colors. We've been
talking a little bit about the, uh, basic elements of branding and image, and we're going to dive a
little bit deeper now. (···0.9s) So, psychology of colors. I don't know if you can read it on the
right hand side of your screen there, but the logo colors here are the ones that are used for
color and emotions by Fortune 500 brands. This is the percentage percentages of them and
what they've kind of tied that color to.
Um, so blue, trustworthy, dependable, secure, responsible. Black goes with glamor, exclusivity,
sophistication, power, (···0.7s) red. They've got excitement, energy, passion, courage, (···0.7s)
yellow cheerfulness, intellect, energy, spontaneity, (···0.6s) green (···0.5s) health, freshness,
serenity, wealth, uh, orange, enthusiasm, fascination, happiness and strength. (···0.5s) Brown,
natural, simple, earthy, (···0.5s) durable, and purple nobility, myster, uh, mystery, wisdom, and
spirituality.
(···0.5s) So, just because the fortune five hundreds have used them that way, doesn't mean that
you, you're restricted to that either. I'm gonna talk a little bit about bending that, um, perception
sometimes when it's to your advantage. But what do those colors really represent? Why are
they so important? Well, (···0.5s) it is, color is one of the most powerful forms of non-verbal
communication that, um, designers use when creating a company image through logos and,
and, um, uh, other types of, um, imaging tools.
(···0.6s) But the reason that it's important is because it can invoke as much as 80% of a change
in motivation when it comes to online shopping, when it comes to advertising, when it comes to
marketing campaigns, that's a huge influence, 80%.
(···0.9s) And according to, there's a company, a web design and marketing company called
Webpage FX or Effects. Um, they say that people make a subconscious judgment about a
product in less than 90 seconds, and that a majority of that is based on color alone. Okay?
That's why it's so important that we give this consideration from the very beginning. Not that you
couldn't change things over time, and even Walmart and, and others have done that over time.
You can even see histories of how things have evolved with their logos over time, if you wanted
to look them up on, uh, Google. (···0.5s) But, uh, if, if we can get it right, then we don't have to
worry about later. So give us some thought in the beginning (···0.8s) and (···0.6s) understand
that while we are talking about things that seem to be universal, a lot of times colors are, they
do carry a universal meaning. But as you (···0.7s) get into different cultures, for example, the
Asian culture may have a different meaningful red, white or black colors, and you need to know
a little bit about your base, who you're trying to reach, if you intend for these, the color to have
an impact on them in a certain way.
Okay? So be aware that different cultures may have different (···0.6s) interpretations or
emotions attached with those colors. All right? The other thing that we wanna do with these
colors is we're probably gonna have a palette of them. And if you've ever looked into (···1.1s)
Ms.
Microsoft, in other words, MS programs, (···0.7s) then you'll see that many times they'll, there
will already be a predefined set of colors, and they have a light background, a dark background,
a um, a (···1.5s) hyperlink color even, um, a light (···1.1s) text and a dark, dark text. And they're
used (···0.9s) as a, um, combination. (···0.9s) And that combination of colors is also (···0.6s)
something that help, helps identify that company or that image.
So you're gonna have your own palette if you, you know, move forward with, uh, all the things
that we talked about here that is gonna carry into your website, your business cards, your
brochures, your flyers, YouTube channel, because you can create the images behind and
control the images behind many of these things. Um, sometimes people will buy, get a template
and they leave it there, which makes no sense to me. But anyway, um, always customize
whatever you get as far as templates goes.
Okay. (···0.7s) As far as they go. Um, I, I'm curious, if you go to a grocery store, and Pip's family
has a lot of experience with grocery stores, (···1.3s) but if you go to a grocery store, have you
ever noticed sometimes (···0.5s) packaging on a box has changed and they have the two
different boxes there, (···0.6s) and the the coloring might be different, or the fonts might be
different. Have you ever looked knowing that it's the same product inside?
Have you ever looked and, and picked something up based on the, the product? I mean the, the
package that it was in? (···1.9s) Oh, definitely. I mean, it is, and we saw that a lot. 'cause
obviously when you own the grocery store, you're constantly getting those products in, and
there'd be the old, um, I don't know, shredded wheat mo, uh, box and then the new shredded
wheat box. And, and, and it's, it's, it's, we get, and I I, my dad always used to say this, we're
creatures a habit (···0.7s) and we like the familiarity of certain things.
And so, yeah, I think there's a lot that goes with it. And, and you see companies do this as they
start to change their branding a little bit. And maybe the companies, I don't know what you
wanna call it, maturing a little bit, getting a little older. Maybe they want to change their message
a little bit, or maybe they had some negativity in certain ways that they want to change, then
you'll see some changes sometimes in packaging and coloring. (···0.8s) Mm-hmm. And that's
true even with Coca-Cola as, as smart as their folks are. They changed it and they had the new
wave of, of, uh, Coke and people did not like it, and they ended up having to pull that very
expensive campaign.
Yeah. But we talk a lot about, or, or we will be talking a lot about testing things too. (···0.6s) So
do you think that the people that, um, create the Wheaties boxes when they have different plate
faces on there, the first time I paid attention to it was when Bruce Jenner was on there as a, a
decathlete. Um, but (···0.6s) when, when they put the different faces on the boxes, do you think
that they track how many sold (···0.6s) by the face that was there?
(···0.5s) And I'll bet every time they do that, and I don't know, they do it as much as they used
to, and I, I'm not as familiar with what they do now, as with, but you know, I remember growing
up and seeing all the different boxes, and I'll bet they track all that stuff. And more importantly, I
bet that they, they now track demographics. So if they put a, uh, a football player on there
versus a basketball player or a baseball player, or female versus male, I bet they get different
results on their (···0.9s) sales based on that.
Absolutely. Because they're trying to connect with their target customer. They, and if you, if you
like the person on that package, then you're gonna wanna be like them, and you're gonna eat
what they eat and, and everything else. And they're tapping into all of that. So, (···0.9s) Yeah.
Good stuff. (···0.6s) Yeah. Um, so then the question becomes, you know, as we try to be as
professional as we can and we, you know, tap into what the big companies know to do, right?
And what they've spent all this money learning and, and so on, how can we be consistent,
especially if we have outsourcing to do, and we've gotta have people on our team who have the
same vision as we do, which is not always an easy thing. How do we convey those things?
Well, when we know what kind of image that we want, and we know how the psychology of
colors might tie in, (···0.6s) or, you know, the, the image that we wanna create, (···0.9s) we can
get more specific with the people that we work with (···0.9s) by understanding what they're
dealing with too.
(···0.9s) So there's something called, um, the P m S (···1.2s) system, which is Pantone
matching system. And these colors, um, have not only the, the description here, and by the way,
I do have a P D F of this that we can make available, um, through the, the training too. But you
could go through and say, okay, which of these as you're selecting your image, um, which of
these do I want to represent me and my core values, and get my customers to kind of connect
with me?
(···0.8s) And you can circle them. Just because I've circled the ones I'm here doesn't mean that
that, that you're limited to those or that I recommend them, uh, just few to, to, uh, kind of point
out. (···0.6s) But, um, there is a way to (···0.6s) look at these colors and identify a number that
goes along with, with it. And this is a very universal system where if you were to take this to a
printer, the printer can ask you, what is the p m s color?
Then we don't have any misinformation as we're talking to the people on our team making sure
we get what we want. Blue, how many different blues are there? We just talked about them. But
look on the p m s scale here, sky blue is different than bright blue is different than aqua or
turquoise or deep blue. (···0.7s) And there's already been all the studies done that show how
people interpret those colors. (···0.6s) So if you wanna get a little bit of an edge on (···0.6s) how
you are, uh, perceived by your customer base, then take a look at some of these and, and get
some ideas here.
Um, basically there's actually 2:00 PM Ss color systems. One is the Pantone matching system,
and the other one is the (···0.5s) intended for fashion home and interiors. It's called the F H I
system. But we're, we're usually more on the p m s side of, uh, these mood creating colors. Um,
but I don't want you to be afraid to stand out.
(···1.3s) Not everything has to be traditional. (···0.7s) And if you know anything about the, the
marketing and the purple cow (···0.7s) and how a purple cow is gonna stand out differently than,
you know, the traditional ones that we, we might see in a field. So while we want to be
understood for what we're representing, we also want to stand out from our competition.
(···0.9s) So that means (···0.8s) some of you might wanna use a bright pink color, (···0.7s) but
the key here is that you've gotta have the contrast that your eyes can pick up.
There's a reason there's so many yellow and black signs out there, because it's the easiest one
for your eyes to, to see the difference and be able to, to read the, the words. So the, the yellow
background with the black lettering, um, studies have been done to say, okay, your eyes can
easily read that. They didn't, you don't have to try that hard. So you have to do the same thing
with your, uh, color palette as well. (···0.5s) So you might wanna have that bright pink to set you
aside from, you know, the competition, or you might wanna say, you know what?
I think I'll use a deep purple because that's visionary, rich, royal, prestigious, et cetera. But
make sure that the colors that you're using in coordination give you that contrast so that you can
read them. Okay? Um, now (···1.7s) you may or may, oh, the other thing I wanted to talk about,
since you, we have these, we buy houses signs up here on, on the screen, um, depending on
where you are in the country and what time of year it is, your colors could blend into the
background.
If you chose to have a green sign and white lettering and all of the, uh, space that you put those
signs in is green grass around it, then you don't have anything that is allowing it to stand out and
say, Hey, there's a sign here. You should read it. Um, if you're, where there's snow and you've
got a white background and, and, uh, colored lettering, it may get lost in the snow, might even
get lost in the snow just because of the stand that you put it on, getting buried with the snow.
But (···1.3s) quick, (···2.0s) I, I, I guess I, I, maybe I could admit it, maybe not. Uh, quick story
about that. I had my very tall nephew, um, in the middle of the winter stand on a snowbank and
hammer the, the, uh, these are called bandit signs. Hammer the bandit sign as high as he could
on the telephone pole, which I knew other people had done in the past, because there were,
um, signs of, of, uh, nails having been up there.
(···0.7s) And that was so that nobody could what (···0.7s) take down the sign because it was too
low, right? (···0.9s) So we went and strategically placed them. (···0.8s) And um, then I got a call
from the ti, the guy in the village that said, Hey, are those your signs? You, you need to take
them down. The utility company owns the poles, and they don't want anybody having them up
there. And, you know, I forgot where we put them. I don't know where my nephew, he knows put
them up there. (···1.3s) There could be, (···0.5s) there could be (···0.6s) fines or penalties that
associated with where you place these signs.
So do know your, uh, regulations when you place your signs, (···0.7s) if that's something that
you're going to do, know what the regulations and the fines are. If the fines aren't that bad,
maybe you wanna include that in your marketing budget, and we'll talk about marketing budgets
later, okay? (···0.7s) Sometimes it's easier to ask for forgiveness than for permission. You know,
it might be more, uh, conducive to your business, at least for the few weeks that are out there.
Um, but anyway, you know, I do want to encourage you to (···1.1s) be, uh, okay with breaking
the rules as far as having the (···0.8s) other colors in there, um, so that you can stand out like
your own purple cow. Okay, (···0.9s) now going back to how do we make sure that our team is
using the right color, the right, um, hue (···0.6s) tone, et cetera.
(···0.7s) There is, (···0.9s) or you might even be the one doing it. Maybe, maybe you're like, you
know, I know a little bit about this. I'm okay with Microsoft Word, and, uh, maybe even, uh,
what's the other one? Publisher, Microsoft Publisher. (···0.8s) So I, I would like to incorporate
these things. Well, there's a way to do that too. I mentioned that there's a color coding system,
(···1.1s) and even on your, um, websites (···0.7s) in H T M L, (···0.7s) you, it's, do you know
what wizzywig is?
It's, it stands for what you see is what you get. (···1.1s) So (···0.7s) wizzywig, what you see is
what you get is how everything is created now when you do your own websites. (···0.7s) But
back in the day when I started getting into these things, (···0.9s) and I, (···0.9s) I (···1.1s) kid
around, but this is not funny. When I started investing, (···0.5s) my first amortization schedule
was done with Lotus 1, 2, 3. And if you understand that, then I know how old you are, (···1.9s)
because Lotus 1, 2 3 was (···0.6s) pre-ex Excel, pre, um, Mac, and any kind of, uh, windows
driven thing, you had to know the exact code to get in there to, to make everything happen.
But anyway, (···1.1s) so I've been around a while, and when we first started doing websites, you
had to actually know the H T M L, which means hyper text markup language in order to get a
website to look the way that it, see that it does when you see it out there.
Now, you ever wanna know what I'm talking about with that? Just right click on a website and
view source, you'll see all the coding behind the scenes (···0.8s) if you don't already know.
(···0.7s) So in order to get a specific color, there is, um, a color code, which you can see on the
screen here. It says hex slash html, (···1.0s)so that, along with R G B, the red green blue
coloring, there (···0.6s) are, um, universal numbers codes that we can use from one resource to
another.
Now, the pantone.com sites slash color finders on there, and every year they select a new color
for that year, the, the color of the year kind of thing. This year it's ultimate gray and illuminating,
which is kind of like a gold tone. So if you said, you know what, I like those colors and I wanna
use those in my advertising, you've got the R G B and the H T M L reference right there.
(···0.5s) Taking it a step further, like I said, if you are, uh, proficient in, or you know, at least
even close in any of the Microsoft products or any others that, that use these, um, screens or
(···0.9s) menus that I'm gonna show you, (···0.9s) you could take your fill color, and here we
have it as a blue.
(···0.7s) And let's say in your advertising, you had a background color that you wanted to
change to this new Pantone color. Well, you have the reference numbers there. (···0.8s) So
(···0.5s) as you fill in, as you make the selections to change the color, and you say, I want that
fill to change, (···0.6s) there's a place that you can click on more field colors.
Maybe you guys have seen this. (···1.0s) And you can either select it by, you know, clicking on
that, um, the visual right there by the actual color, or check that out, R G B and the hex red,
green blue, that ties right into (···0.6s) what we saw over on the side. (···0.7s) So now we can
make sure that not only are our (···0.7s) printing professional team, uh, on point with what we
want, but we, in all the things that we do, or our kids or the neighborhood, uh, child who knows
more than we do on our computers, they can go in and do this as well.
So now we can (···0.7s) make sure that our, um, designs that we're sending out, um, whether
it's on a, (···0.8s)a, a thumb drive or anything that to take to our printers, has all the, the exact
information that it needs to have in order for us to get the impression that we want out of it.
(···0.6s) So (···2.0s) that's how it translates, (···0.6s) okay?
We, we type in the right colors and we can get our own control over these colors and how we
present ourselves in our companies. Okay? It's kind of a neat thing, right? (···3.1s) You can
always pause that, (···0.6s) take a look at it, you know, match it up on your screen. Um, like I
said, you, you would just go into the colors, choose the color, click fill, and then drop down to
more fill colors. (···0.8s) Okay? All (···2.8s) right.
(···0.7s) So, um, and that was just kind of a, a cool side note there. Hope you appreciated that.
Um, so let's talk a little bit about the fonts in the typography here, because the fonts are also
another thing that give a feel to the appearance of our brand. And remember, this could change
over time, but let's get it right if we can from the start. (···0.5s) One mistake that I do see people
making (···0.5s) is when you've got something that's fancy and you go, I like it because it
shows, you know, a richness or, you know, something that is, uh, that just speaks to luxury or,
or whatever.
Um, and I want that to come across. (···0.5s) If you use all caps with that kind of font, like the
one that on here that says quartz on the the middle box top, right? (···0.6s) If you use all of the
fancy (···0.9s) capitals on that, people aren't going to be able to read it. So make sure that
you're able to take a look at the end product and that it's legible.
Um, you can look at it and judge it for the impression yourself, but maybe you wanna ask others
opinions too, you know, get a couple of them together. Give, try not to give more than three
choices. (···0.5s) Studies show that if people have more than three choices, they tend not to
choose anything. Isn't that crazy? (···0.9s) There's all kinds of studies of, of people's, um, habits
and, and, uh, mindsets and so on. (···0.5s) But (···0.8s) there's a difference between RIF and
San rif.
So RIF would be, uh, for example, let's see (···2.2s) on the, the second from the bottom (···0.8s)
where it says Lucita Bright (···0.9s) on the first box there, (···0.8s) it has the little bit of a, um, an
extra, hmm, (···1.5s) till day, almost like a till day in there on the letters, (···0.9s) okay? And the,
the San Serif means it doesn't have that little extra, um, piece to it. It's just very straight and
easy to read.
(···0.6s) So those two, CRIF and San Serif have different meanings to people too. So serif is
like times Roman, it's what you see a lot of newspapers, um, have as a print. And the reason is
because the impression with that se, with that font is that the, um, source is steadfast, it's
reliable. It might even be a little bit old fashioned. (···0.6s) So that's what they're trying to create.
It also has to do with readability too, being able to distinguish one, uh, letter from another.
If you look at Moonstone on the underneath where it said Quartz that we were looking at there,
(···0.6s) moonstone might be hard for some people to read. Also, as thin as it gets, it might be
hard in some of the print to pick up. So think about the thickness of it as well. (···1.3s) So just,
you know, (···0.6s) another thing to consider as you go through your, um, I, (···1.7s) I wanna, I
don't wanna say everybody has Microsoft, because not everybody does, but as you go through
your programs for your word processing, et cetera, uh, you usually have an option for different
fonts on there.
You can check it out, try, you know, typing something out and see how it looks in all of those
different, uh, ways. Or talk to a printer and say, what is your impression? Or what do a lot of
people do? Don't fall into it just because a lot of people do it. Just (···1.2s) realize that you
wanna create your own image. You want it to be your own. You want it to be unique to you, but
it still needs to serve the purpose of being able to be read by other people.
Okay? (···0.9s) Okay. (···2.5s) Um, logos. (···0.7s) So (···0.8s) we looked at logos before,
(···0.7s) and I told you that even the shapes of them have not, it's not just the colors, it's even
the shapes have meanings. (···0.6s) They should be visually striking, impactful, and memorable.
Um, you could incorporate icons, for example, (···0.5s) an icon for, uh, us in real estate might be
a house.
On this top example, I chose, uh, the shape of a house. I was outvoted by the other two
members of our company who are millennials, who are doing a lot of the work, and they liked
the one underneath it, which is more bold and more representative of them. (···0.6s) So (···0.8s)
my point here being, remember that what you're trying to do is get your customers to relate to
you, right? (···0.5s) So just because you might like something for you, are you your customer
base?
(···0.8s) You know, are you, you, what is going to appeal to the people that you want to, um, do
business with you? Well, we're gonna be dealing with a lot of millennials, and, um, the
millennials will deal with the millennials. And so they, like I said, they got, they got me voted out
in that one. But anyway, you could use a, uh, an icon. You don't have to, okay? Whether that is
a landscape, a house, a leaf, or a (···0.8s) sunshine or whatever.
Okay? Those are options, but you don't have to, you can see that the one below that, whatever
it takes solutions. L l C is one of our businesses. (···0.6s) And, um, it looks just fine the way that
it is. It's bold. It, it catches attention. I really like it, to tell you the truth. (···0.8s) All right? So
they're, they've gotta be visually striking, impactful, memorable. Um, they should be (···2.1s) in
the colors that are going to represent what you want to put out there.
Um, and (···2.3s) let me, uh, uh, let me just get into some of the, the pieces under, on the
bottom there, like the circles and the squares and the triangles and so on. Give you a little bit of
insight on that. (···0.5s) Squares and triangles represent strength, um, predictability and trust.
(···0.6s) You can keep that in mind. I should probably (···0.9s) emphasize that a little bit more.
Just if you wanted to (···0.5s) talk to your team about designing something for you.
Squares and rectangles represent strength, (···0.6s) predictability, (···0.7s) and trust. (···0.5s)
Now, circles, they represent warmth and connectivity, as well as a hint of safety in community.
Okay? (···0.7s) Triangles, they project innovation, (···0.6s) creativity, and risk. (···0.6s) Now, I've
tried to put examples of a bunch of different ones on there, and you can tell whether you can get
a feel from it or not, (···0.6s) but it's important to choose icons that speak to what you do.
All right? (···0.8s) No. (···1.3s) Okay. Um, just in case that got a little bit garbled there, I think we
might've had a little bit of a technical kind of issue. Uh, just wanted to reiterate about the
examples on the bottom of the page there. (···0.6s) And I've tried to do a variety of them. You
can see triangles, you can see circles, you can see squares. Um, so there's, there's a little bit of
a variety, and you can see if this holds true to how you feel about it. But squares and rectangles
represent strength and predict predictability and trust.
Um, circles tend to (···0.7s) give a feeling of warmth and connectivity, um, and a little bit of a
hint of safety and community (···0.7s) triangles, project innovation, um, creativity and risk.
(···0.6s) But it's important to choose icons that speak to what you do. All right? Make sure that
you do that, and then find a way to tweak them if you can. Um, earlier we were talking about,
um, apple.
(···0.7s) And when you think of an apple, you don't always think of a bite out of it, but that's what
Apple did. They tweaked that common, uh, icon of an apple, and they put a little bite mark in it.
So now it stands out. It's different than the other things that are out there. (···0.6s) So, and then
of course, red Bull, and I don't know how many Red Bulls you've seen standing in the field, but
Red Bull has a Red Bull as their icon. Okay? So, you know, tweak it a little bit, (···0.5s) you
know, have your own purple cow again, right?
(···2.6s) So what about taglines? (···1.0s) And there's a difference between taglines and, um,
slogans and we'll, we'll kind of straighten that out a little bit too. A tagline that is, um, going to
apply to your entire business. (···0.6s) So your entire business would be like, an example would
be, um, uh, Proctor and Gamble. (···0.5s) So Proctor and Gamble, they say their, their tagline
would be Touching Lives, improving Life, (···0.8s) a slogan, which applies to a specific product.
Uh, as far as that goes with Proctor and Gamble. An example there would be the, um, Pantene,
uh, their product being the Pantene, um, uh, shampoo and conditioner. (···0.6s) So their, their,
uh, line there would be for hair. So healthy, it shines. So that goes specifically to that product.
(···0.8s) On your screen, we, I've got some slogans on the right hand side.
LG Life's good, um, because you're worth it. L'Oreal, uh, that, that's not talking about any
particular product of theirs. That's the overall business, isn't it? B M W the ultimate driving
machine. I see that it's a little bit fuzzy there. Um, and then, you know, ge, we bring good things
to life. The New York Times, all the news that's fit to print. So they're going to quickly and
efficiently sum up what your values are and what your company is all about when you've got a
tagline. Um, they also should be setting you apart from others, especially if they're doing the
same thing.
(···0.8s) And an example of that would be (···0.9s) the insurance companies. We've got Allstate
and State Farm that I think a lot of people are familiar with. So both of 'em are insurance
companies, but their taglines indicate different values that they have. (···0.6s) And all states
(···0.8s) are you in good hands, (···0.7s) that's theirs. So that speaks to the safety and security
that they want to project. (···0.6s) And then State Farm, they talk about proximity and familiarity
when they use like a good neighbor State Farm is there, (···0.8s) so same industry, but they're
putting their values out there.
So that's just an example there. The main thing is that you know your audience and when you
(···0.6s) are putting something out there for your audience and matching it, you want to, um,
create a, a bond between you and them, because that's all this is trying to do is build the
rapport, build the relationship so that we can bank on that later on.
Um, and if it goes well, then it is definitely gonna be part of your assets, your business assets to
have those. (···2.5s) Now I've kind of held off on what is in a name. (···0.7s) Okay. (···0.6s) Oh,
you know what I wanted to bring up one more thing. (···1.3s) We buy ugly houses. (···1.1s) I
told you that there was somebody in our business that had done it, done a good job, and that I
was going to use them as an example on a few things, right?
(···1.0s) So, (···0.6s) have you ever seen those big billboards? We bagley houses.com?
(···1.4s) Yeah. (···1.0s) Do you know who the company is? (···1.8s) I do, but most people don't.
That's right, because investors, it didn't matter what they called the company name in the
beginning, did it. (···1.7s) And that's, we buy ugly houses.com. (···0.8s) So remember when I
was saying that the domain name does not have to be the same as the, the business name, and
in many cases it wouldn't because you're just trying to put out there what it is that you do, how
you're going to solve their problem.
And they did it really well because who's going to be attracted after all of those, um,
foreclosures that we had in the, the early 2000, well, more like 2007, 2008, and then that
timeframe there, (···0.6s) who people, like everybody's house was (···0.8s) up for foreclosure
and nobody had the money after going through what they went through, nobody had the money
to fix them up.
So everybody had ugly houses. (···0.8s) So how perfect was the slogan? We buy ugly houses,
don't worry about it. We're gonna solve that problem. Don't even fix it. We want, we want them
ugly. That's what they were telling them. And it worked, didn't it (···0.8s) for a very long time.
(···0.9s) And their, their domain name didn't have anything to do with their company name.
(···0.8s) Pip. What was the company name? Or what is it's Home vests, but most people don't
even know that. Yeah. So home investors. So if you take home and you take investors, you get
home investors, right?
(···1.0s) Have you noticed that they've changed their advertising lately? (···1.1s) We don't have
a slew of properties that are in foreclosure yet. I mean, there, there might be some on the
horizon and as many people speculate, (···0.6s) but (···0.5s) right now the inventory got really
low (···0.6s) and people were fixing things up and wanting more money. Even the banks that
had all the foreclosures started hiring out to other companies to, hmm, (···1.0s) fix them up, I
guess you could say.
Basically they slapped a coat of paint on them and maybe, you know, cleaned out the debris
that was in there, changed some locks, very minimal stuff, but they called it, you know, fixing it
up (···0.6s) and tried to get a, a higher amount for it. So as the inventory changed, as the
circumstances changed, as the market changed, (···0.7s) so did the efforts of we buy Ugly
houses.com, people also known as home vests, (···0.9s) and the ads that they had on tv, or
have, I've still seen some of them.
Um, the ads that they had on TV had people talking with testimonials. (···0.9s) Again, this is
something that we'll talk about later. They had people talking with testimonials, talking about
what an easy process it was. It didn't say that they got a lot of money, more than they, they
expected from their homes. 'cause there were still problems that were, that they were in that
caused them to, uh, sell for a lower price, which made it attractive for a, uh, company like Home
Vessels to come in and buy. Um, but their campaigns changed significantly.
And as those changed, they became the, the kinder, gentler buyer of these distressed
properties. And they used the name Home investor in their advertising. But we buy Ugly Houses
was such an asset to them, and they had such recognition with it that at the end, the, the very
tag at the end after they talk about home vests, the we buy Ugly Houses, people, (···1.3s) they
tied it in together so that they could get the benefit of all the things that they had achieved with
their marketing.

Did you have something? No, that, that's really a cool story because I mean, (···0.6s) you gotta
change the times your marketing has to change and, and, uh, yeah, I always thought it was a
very unique tagline. We buy ugly houses, but that wasn't the company's name. And I would say,
I'll bet a large percentage, definitely a majority of people don't even know what the company's
name was, right. On that particular situation. So, Absolutely. Well, it just so happens that a
couple weeks ago I recognized the, the home investors because I knew who they were.
Uh, I had decided in the covid setting that we have that I wanted to get out, and I knew that I, I
couldn't work from home and meet people and network. So I went out to Starbucks, which you
can't sit in Starbucks, at least not around me. I'm in Florida. Um, you can't sit inside, but you can
sit outside, even in February and March, you can sit outside 'cause of where we are. So I sat
outside and I happened to catch two people (···0.8s) having a conversation.
One of them was wearing a home vest's shirt. I recognized the logo, (···1.1s) see how important
this could be.(···0.5s) I just kind of, (···1.0s) maybe, maybe I eves dropped, maybe, I'm not sure.
Um, but maybe they were just talking loud. And so the home vest's guy, young guy (···0.5s) was
talking to a new realtor about how he could feed the home vest's guy leads and what they were
looking for, et cetera. I said, wait a minute, excuse me.
Are you with the, we buy ugly houses, people, you're with home vests? (···0.5s) And kind of,
okay, I hijacked the conversation. But they were happy to do it because I knew what they were
looking for. The, um, home vests guy had said that he was looking for properties that could be
flipped. That means that he didn't want the ones that were rentals. I want rentals, I want flips
too, but I want rentals, which means that all the ones that the realtor came across that were
rentals or you better for a rental market or that the home investor guy didn't want, needed
someplace to go.
And I felt they should come to me. So (···0.8s) I kind of hijacked their conversation and because
of the way that I brought things in and said, oh, well what do you do with all the leads that you
don't want to the home investors guy, you know, do you ever, you know, wholesale them out?
Wholesale to another investor means I can make money on something that I don't want, right?
(···0.8s) So that's the trigger that I use to start that conversation with him. And of course, the,
the new realtor wanted to be in on that too.
So as I'm sitting on the other side of the patio, (···0.6s) they want to come over and drag their
chairs to me and find out what it is that I do, and you know, how we can all work together. And
so now we have, uh, an expanded network for the three of us to get all of the things that each of
us wants. (···0.7s) So, um, but that came into play because of Home Vest being on the, the shirt
that he wore as part of his advertising (···1.3s) and me being nosy. Well, yeah, and, and you like
to talk on occasion, so that might be part of it too, (···0.6s) so, well, hey Vicki, we're actually past
the 30 minute mark on this video.
Okay. So, um, I know you're probably in the middle of something right now, so what are they
gonna learn when we get back on in the next video? Where are we starting at? Well, it's really
kind of a, just following up with what's in a name, a little bit about domains, a few resources, and
then something to do since we're talking about company. Something to do as a cleanup on a
personal side of things. And we'll just wrap it up with that.
And then after that, um, the, the segments that are coming in the, the near future are about
defining our market next, uh, determining budget and a whole lot more. So Very good. Well,
we'll see you guys on the next video. Okay. (···0.4s)
(···0.3s) Three. (···2.4s) Okay. Let's, um, get back to what we were talking about with taglines. I
just wanna pick up on a couple of things there, (···0.6s) and we gave some examples. Um, but
as far as what you wanna do with your taglines, um, basically what you wanna do is focus on
the benefit that you're going to offer people. Put that in your tagline. Uh, why are you in
business? And, and what outcomes are your customers going to achieve from you doing
business with them? (···0.6s) Keep it short and simple.
Uh, make sure that it's clear. Make sure that it's memorable. Make sure that it's easy to
understand. All right? (···0.6s) And you wanna get to the point as quickly as possible. Don't
make it a confusing message for them. Don't try to be cutesy or anything. Make sure that it has
a purpose that is going to serve you connecting with your customers. All right? So that's, that's
where we'll, we'll kind of, uh, re-wrap, I guess, on the taglines. Okay? (···1.2s) And then (···0.6s)
we started to get into what's in a name. (···1.0s) And there's so many times that I talk to people
and ask them why they haven't gotten started with their real estate business and their marketing
and everything else.
And the reason is because they got caught up on the perfect name. What am I gonna call my
business? It's like, it's your baby and you don't wanna let go. You don't want it to be, it's gotta be
something special. Well, (···0.5s) there's a lot of things that can be special, (···1.2s) but the
name of your business, you're probably gonna need to keep in mind, just like we were talking
about before, it's gonna be two separate things. One might be the entity for tax purposes,
dealing with the banks and everything else.
The other one is gonna be your face to the public. And as if there was gonna be just one,
(···0.6s) but it could be a D B A doing business As, and then that could be a D b A of your, your
company name that you, you love and cherish, et cetera. What I want you to be conscious of
(···0.8s) is we're also considering how this is going to play out with asset protection. Okay?
(···0.6s) And a company name that owns everything is also going to be a target for anybody
who maybe wants to sue you.
So we have a public side of things, we have a business side of things. They're not always, um,
equally publicized, okay? (···0.8s) So while you're setting up your company and realizing that
you might be putting assets in it, and then selling the entire business with the assets in it, is
sometimes something that you'll do. So if you pick that, that name, that is your baby, you're, you
might not make the best, uh, business decision for tax purposes, et cetera, if you don't do what
I'm saying here, okay?
(···0.9s) So (···0.9s) don't get caught up in the perfect name. Get caught up in something that's
going to be a good representation of what you do. People are going to be able to remember it,
it's gonna be unique, not crazy spelling that if it's misspelled, is gonna give somebody else your
business. Um, and if you can't think of what it is, there are tools that will help you do that.
There's business name generators.
There's also, uh, tag name or tagline generators, and I'll give you some of those, uh, resources
here in a little bit. (···0.6s) But don't let that stop you from getting started, okay? Um, so your,
(···1.1s) we buy Ugly Houses was an example that we gave, and we talked about how home
investors is the name behind that. Uh, I think that's a, a prime example of how that may work for
you. Um, and here are the resources that I told you that we would bring up for you.
Now, I'm going to go out to the internet and show you some of these because, uh, these things
change over time. (···0.6s) And the best way to find these resources, sometimes an even better
resource will come. Uh, the best way to find these is to do a Google, a Google search. I Google
everything. So (···1.7s) if you put in keywords like business name generator or um, slogan
generator tools or logo tools, you could probably find these.
And maybe in the future even better. But let's take a pause for a minute and we'll go out to the
internet and show you some of these. Okay? Hey, Vicki, I just wanna say this. Make sure you
guys realize, and I know it's sometimes we, we always train in a live environment, and we're
doing this in real time right now. If you need to do a screenshot of anything that we have here to
get these or rewind it to get any of this stuff, you're more than welcome to do that. That's never
a problem.
Vicki's actually gonna go in real time online and do this. So, Vicki, do you need me to stop the
the thing, or are you just gonna go right to share your screen on that? I kind of, um, I kind of was
going to leave it up to you because I know that we had the issue with visualizer. So let's just,
Just see if we bring it up. Share. Yeah, there you go. And that way we can both be on the
screen for a minute. So, yeah, like I said, while Vicki's getting this up there, don't ever hesitate
to rewind this stuff because obviously, uh, it, it goes quickly when you're watching somebody
else do something.
Oh, Vicki, it works perfect, so you're good to go, you're off. Alright, (···0.8s) so here's an
example of one of the ones I had on there. Shopify tools, business name generator. You gotta
make sure that you put those slashes in there because if you put anything else, it's gonna say,
Hey, there's an error on this page, which could happen if they change the site. We don't control
these sites, you know, so it could happen at some point, but if you've got the, the screen up and
you type it exactly as you see it here, or you do a Google search, you'll find this as well. (···0.5s)
So Shopify has a business name generator.
It tells you, you know, find a cri, find a business name. I'll scroll down the page a little bit here,
all (···1.0s) right? (···0.9s) And you can put, um, keywords in. Remember I said figure out what
you wanna stand for first. If you want to stand for, um, dependability or honesty or, um, unique
or real estate or any of those words, put them together (···0.7s) and see if it can generate
something for you.
So this is a tool that will help you do that. So find a business name. (···0.6s) It takes you down,
let's say, integrity and real estate. I don't know, (···1.3s) trying it on the blind here. (···1.3s) Look
at that. (···1.0s) It, I don't even have to give it that much thought. (···1.4s) Unplugged integrity.
Woo-hoo, right? (···0.8s) So what we would have to do then is find out are the (···0.7s) other
tools that I'm going to want available, like domain names that we could use for these.
Um, domain names. Might also offer you some alternatives too. Don't let what they (···0.8s)
push in front of you determine whether or not you call your business that, like they might say
online to give you, uh, an option that is available in a domain name that you might not really
wanna do things online. So, uh, that's one of them. Another one (···1.4s) here is, uh, business
name generator.com. (···0.8s) And let's see, (···1.7s) let's see.
Not integrity. Let's do honest (···2.4s) in real estate. See if that does anything. I, (···3.5s) you
could have a totally different, um, result here. (···1.2s) And it depends on what they have in their
algorithms and their resources. (···1.3s) Honest first, real estate, real perspective. Okay?
(···0.6s) Again, you might take a piece of one of these and not necessarily the whole result and
say, Ooh, I like that, but I like it with such and such.
All right? It might mean something for you. (···0.6s) So there's two. There's another one. Let's
see. (···1.7s)Overload. (···0.5s) Let's put in, Hmm, (···3.9s) investor, I (···1.3s) gotta spell it
right. (···2.9s) And true. Spell that one right too. They found a hundred business names.
(···0.9s) Investor. True. Ask (···0.6s) New House Investor (···1.4s) Blade. Okay, (···0.6s) so you
might like True Sage. Oh, okay. So you might like one resource better than another. Just realize
that you're not stuck with one option. If you put something in a Google search, you might find
more. Uh, just letting you know that slogans can do the same thing. (···0.8s) So let's say
(···1.2s) there's here to help.
(···0.5s) I don't even know where that came from. I might've typed that in at another time
(···4.8s) here to help Eyes me. I don't know. (···1.0s) So they've taken things from (···1.7s)
algorithms that they have. They've dropped the words in (···3.2s) order are here to help today.
So we're gonna be more re re uh, relevant than others. (···0.9s) All right?
So (···0.9s) just try a few different things in your, um, search box there. (···1.2s) Graphics.
(···0.8s) So you can also come up with a, whether it's a temporary logo, (···1.2s) like logo maker
we'll have here. (···1.2s) And, uh, if I do create your logo, uh, there's some tricks that I could
show you if we, uh, wanted to get into it deeply. Or maybe if you're looking for mentoring, um, or
uh, live class where we can do lots of stuff too. Um, go into a lot of detail.
But for now, let's just say integrity (···2.2s) investor, I (···4.8s) don't know, (···1.4s) into that. And
then we can get into images and you can go into, (···0.7s) let's see, (···1.3s) I'm gonna use
landscaping. I could do real estate. (···0.7s) I figure everybody else is probably doing something
with a house on it. So maybe I wanna do something that has, you know, some green kind of,
something (···0.9s) doesn't have to stay green.
Well, let's just pick this tree. (···1.1s) And then shapes, we can put shapes behind it. Here's a,
here's a tip, tips from Vic. (···0.6s) So what I try to do (···0.6s) is put basic shapes behind it so
that all those little dots in the background will go away. (···2.3s) And if we fill it with a, like a
white color in the background, (···7.1s) Then whoops, (···1.4s) put that in the background there.
Um, then I can make the fill (···1.0s) be all white and no background. (···0.9s) And then do a
screenshot. I don't know, do you guys use screenshots of, uh, I know that sometimes when I
mention this, uh, people will say, yes, I use, um, uh, snipping tools or screenshot, screen
capture kind of things. But what I'll do is take something like this in the background and make
everything white screen capture whatever I come up with.
And then I might try that out for a little bit. Once I get something that I like, I'll go down to
download your logo. And you can have vector quality, meaning that you can stretch it and shrink
it without it getting pixelated, which is those little squares everywhere. (···0.6s) And it's for like
20 bucks. You can have it. And then they give you other options too. So (···1.0s) go to a, a site
like this, play around a little bit. Um, I'm not gonna go into how to change all the colors and the
backgrounds and stuff, 'cause that's, we're not in the graphic side of things, but, uh, just know
that these resources are out here for you.
Or if this is not your bag, you might wanna go to something like, (···0.8s) ah, lemme get my
(···0.7s) screen down where I can control it here. You might wanna go do something like Fiverr.
(···1.4s) Many people that outsource will go to something like Fiverr, f i b e r r. There are two R's
in five Fiverr. (···0.6s) And they will say, okay, I need a graphics design, maybe a logo design.
(···1.2s) And you can bring up people who are experienced in offering their services. They've
got examples, they've got ratings. (···0.8s) And you know, if you see something that's akin to
what you prefer, then check out some of the people that are on here. (···0.7s) And you can see
Fiverr started out for people that would do anything for $5 and up. Well, some of them are
starting higher. (···0.5s) And, you know, you, you might wanna check out some of those other
services, check out some of their, um, clientele and what people have said about them.
But you don't have to be an expert. You can hire out. (···0.7s) And the other one that is often
used, you don't get to see as much detail here, but the other one that's often used is Upwork.
(···1.0s) And again, let me slide this down. (···0.9s) So upwork.com is another set of skills or
jobs you put out there, what you have as far as a job that could be done, whether it's graphic
designer, whether it's bookkeeping or other things that we might need in our businesses. Here
we're talking about marketing.
So that could be somebody to create a website. Could be somebody to do your graphics,
somebody to write copy for your letters. Um, a number of things you can find on these
resources with outside, uh, or outsourcing, uh, folks that can do it for you that might have more
talent than you feel like you have in that area. Just make sure that you're very clear on what
you're trying to achieve, who you're trying to reach, so that the effort that they put into it matches
what you wanna get out of it.
Okay? (···1.5s) And let's see if I can get back to the screen that we want with our slides.
(···1.7s) Well, right now you're the, and now I am the biggest we can possibly be on the screen.
So I, (···0.6s) I can, uh, make it so that we're half and half instead of taking up the entire screen.
Okay. (···0.7s) So whenever you're, you get back to your slideshow, that would be great. If not,
we can pause it and get you on there. Okay. (···1.4s) So I Didn't even know how some of those
tools existed.
So (···1.2s) yeah, I've, I've done Fiverr before. I've done some of that other stuff, but I, some of
that stuff I'd never seen before. So, Vicki, looks like you're good to go with your slides.
Awesome. (···0.9s) Okay, (···0.9s) so I did, you know, a lot of times people will give websites
and they don't show you what's out there. And even though what's out there can change at
times, um, it's still kind of good to know what you're looking for when you get there. Uh, a lot of
times if you are logged into a Gmail account or something where they can see it, they'll say,
Hey, do you wanna just sign in with this or sign in with your Facebook and make it easy to fill in?
I'm gonna say sometimes I wanna separation from that. So if I'm out there and I want to have a
an account or login, I might be conscious of which, um, Gmail or which account I'm logged in
with because, um, of things that I'm gonna show you as we get more into our (···1.9s) marketing
and lead generation and how we handle things as far as systems go.
Um, so let's get into some of the logistics then (···0.8s) those types of logi logistics. (···0.6s)
Some of them you won't understand why until we get to that section or that module. But there
are things that, based on my experience, um, I am going to suggest that you do like creating a
little bit of separation between you and Google. Google keeps buying things up that other
people had, like YouTube and, uh, I (···0.6s) don't know, so many other resources out there.
And they wanna connect all of those things together so that they know what your habits are,
they know how to find you and so on. So my separation (···0.7s) is going to be finding things
outside of that that maybe they won't acquire or they're not so big that they want to acquire
them. (···0.7s) And that's so that I can create a separation from my personal world and my
business world. Okay? So (···1.0s) one of the things that you should start with is creating a
page (···0.8s) on, I don't know, OneNote or Evernote or whatever it is that you wanna use,
(···1.0s) and putting a, um, maybe a password protection on it so that all of the different
accounts that you set up, you track.
And this can be in a, a table kind of like thing. The website that you're going to, the email that
you're creating, the username that you're creating, the, um, password that you're creating, all of
the, um, security questions. (···0.8s) Any reference to, you know, the, the, if you had to use a, a
date for date of birth, which, you know, I don't really like doing that on the internet.
So if you are out there and you see how old I am, it may or may not be true (···1.8s) anyway.
Um, but all those things, you know, rather than keeping track of all the different things that you
might've put in, keep some consistency. Even if the consistency, consistency relies on a
different, I don't know, your, that you were born, (···0.8s) but having other things the same.
Um, but track those things, the, the, the security questions, et cetera, on something that you can
(···0.5s) look at when needed and do a quick search. That's why I like OneNote because I can
do a search on, Hey, what was this website? What was my password for that? (···0.9s) The
other thing is just tips from Vic. You can have what is called a syntax on your passwords, where
you might pick a keyword, substitute a couple of numbers for the letters.
Um, like you, you, you see it happen on the, uh, tags on people's cars. They might substitute a
number one for the letter I, (···0.9s) or they might substitute, you know, a, a five for an SS
(···0.8s) and you pick a base word (···0.5s) and keep that in your emails, but change one aspect
of it that's tied to whatever website you're going to. So you might do the first three letters of the
website in all caps, and then do the rest of it in the base word lowercase, and include those,
those substitution numbers, (···0.6s) you know, and just a thought.
And then be consistent with that. With all that. Then you don't have to, um, create (···1.0s)
website or create, um, different passwords that you can't remember. You have at least an idea
of it or going to your Evernote or OneNote or whatever that resource is. Okay? So just tips from
Vic, things that I've done over time that have made life easier. Um, so now let's talk about that
company name.
(···0.7s) You have to know how people are going to reach you. You know, your company name
is going to be searched on the internet when people wanna find out who you are and are you,
are you real? It's, it's so funny because if you don't have a virtual presence, they don't think
you're real. (···0.7s) So, uh, it, it, it's crazy. But that's just the world that we live in now. (···0.7s)
So your company name, um, as I mentioned before, you might have a domain name that points
to or forwards or parks on a domain name (···0.8s) or vice versa.
(···0.9s) And (···0.6s) what about the phone number? Are you gonna be using your cell phone
as the way that people get in touch with you (···0.7s) if you're going to buy (···0.9s) rental
properties? Are you gonna want people to be able to call you at two o'clock in the morning or do
you wanna buffer in there somehow? (···0.9s) What about your marketing? If somebody's
calling to complain that you keep sending them texts, you know, do you want that to ring to you
at two o'clock in the morning? Not saying that that would happen, but, um, do you wanna
buffer?
(···0.7s) So (···0.6s) when we start talking about, uh, the C R m or customer relationship
management kind of software that you might have, or, um, maybe having a separate phone or a
phone number that is just for business (···0.7s) these days, we have family plans and it might be
a little bit extra to have another phone number for that. Um, or you might even have Google
Voice. (···0.6s) So Google Voice is a free option. It ties into only one phone number.
You can only tie it into one at a time for each, uh, Google Voice number. So you could have
somebody be calling your Google Voice number and you could have it forward to your phone,
but you can also control whether or not it is turned on or off you do not disturb kind of thing and
so on. But if you miss a call, then you can have it transcribed your, your message transcribed.
You can say, Hey, you got a call from this number. Um, there's a number of ways that you can
have that handled and you know, we can get into that.
Um, but (···0.6s) search voice.google.com if you wanted to know more about that. But it creates
a vo a a buffer. So the question is, do you want somebody to (···0.7s) reach you, (···0.8s) reach
somebody else, reach a resource that will take a message for you? Um, and when I say reach
somebody else, I mean like a, a call center kind of thing. Um, do you want them to receive a
message that says, Hey, go to this website and, you know, we'll get back to you kind of thing.
So that's providing information, but you, you have to start de deciding and designing what that
customer experience is gonna look like. When we get into designing your lead capture capture
systems, we're gonna get more detailed about that for now. Think about (···0.5s) how do I really
want people to get in touch with me? (···0.6s) What about your company mailing address?
Again, if you're thinking about having renters, do you want them to be able to knock on your
door? (···1.1s) Maybe you wanna create some separation there, (···0.6s) which means your
physical address might be different than your mailing address (···0.7s) when you create your
LLCs, your C corp, your S-corp or whatever it is that you're advised to do.
(···0.8s) If you're trying to do that on your own and you're doing it out without a, um, registered
agent or an attorney as a registered agent, or the buffer between you and you put your home
address, your street address on there, because a lot of times they want a physical address and
not a mailing address. So if you're not careful about the things that you do in the very beginning,
you may end up with your street address (···0.5s) on all of these forms that can be found on the
attorney general site or the Secretary of State JU site, um, department of State website.
(···1.0s) And that is gonna be a permanent part of your record. So think about these things. I
know it costs more to have either a U P S store address or a post office address, where (···0.7s)
post office, by the way now, is also accepting packages and allowing to u you to use a street
address.
(···0.7s) And that's all fine. But when I started, they didn't. So I have U U P Ss store addresses
in multiple states, and I could always give them a call and say, Hey, do I have any mail? Do I
have any packages? Can you forward to me? 'cause I'm here this week or somewhere else this
month. It's probably gonna be someplace warm if I have any choice (···0.6s) Anyway. So you
have some options there. Um, and it may be well worth it for you to, uh, consider those instead
of a physical address if you have a business and you can use the business address.
Hey, great. All right. But think about it, you're designing how people are going to see you in a
business setting, okay? Um, your company website, we've talked a little bit about that. Get out
there to whether it's who is.com, godaddy.com, uh, or any of the other hosting web source
website resources that are out there, checking the domain availability (···0.6s) and making sure
that as you set up your company name, that it's available, okay?
You want people to be able to, to reach you as easily as possible. If the domain name's not
available and you're not really tied to it and it's gonna send something to somebody else,
(···0.6s) then now's the time to consider other alternatives before you make everything official
with your L L c, your corporation and so on. Um, but oh, that's another thing. As you're checking
to see if that is available to you, um, not just your domain name, but the, the name, if it is too
close to the name of other names then, or the, the, uh, sound of other names, then it might be
denied by your Secretary of State or your Department of state as you're trying to, to acquire that
name.
So go to your Secretary of state or Department of State website and you can do a business
entity search there and see if that is too close to something else. If you, if it could be confused
with something else, maybe even if they say that you could have it, you might not want it. So
check that out while you're checking out the domains, all part of the same (···0.5s) initial
research that you wanna do.
Okay? (···0.8s) Now, (···1.0s) if your company email is available, like, um, integrity
investors.com, fantastic. You can get info at or sales at or your name at, and then whatever your
domain name is (···0.9s) in the beginning, I know that it's easy to get things like Gmail, and at
some point I'm gonna tell you, get a Gmail account for purposes that will become evident
coming up. And then there are times that I'm gonna say, don't do Gmail, don't do Yahoo, don't
do a o l, uh, don't do these other ones because they're associated with if you do multiple emails
spamming (···0.5s) and you don't want anybody to say, oh, this is spam, and dump it into a
(···0.6s) junk account.
(···0.7s) So when you have a company domain that will, um, oftentimes (···1.4s) avoid that for
you, okay? (···1.2s) And then (···1.2s) the one of the, the free Gmail, or not Gmail free email
accounts that I use and I recommend is gmx.com, because I can sign up for Gmail and have a
G M X account that is not going to attach to my personal Gmail accounts too, because as soon
as they start seeing, oh, hey, we have a cookie or something else on your computer that says
that you are this, you want us to attach it to this?
No, I don't, I don't want you watching this because my, my business habits are different than my
personal habits, and I don't want the ads and I don't want the connections, and I don't want all
the other things that are gonna happen as a result.
So I, (···0.6s) it doesn't matter to me whether you use G M X or not, but, um, there are times
when I wanna separation and times when I don't, (···1.8s) so (···0.9s) for forget the why's
behind it. But when I start telling you, (···0.8s) use a GM a Gmail here, or don't use a Gmail
here, there's a reason behind it that I've learned from experience. Okay? (···0.9s) So with that
being said, I also did create a (···0.7s) tool for you to use, um, as you gather these things.
And it's called, uh, or I've called it the business data Form. (···0.5s) There's a sample for it,
(···0.7s) and I'm going to try to put it on the screen, not, (···1.9s) not, uh, in a way that will knock
me off. So hold on a second here so that I can show you what I'm talking about. (···0.8s) Oh,
(···0.7s) awesome. So thank you Pip, for bringing this up for us. (···0.6s) And this is a P D F that
was created for you guys, (···0.6s) and it's to help you remember what to gather, what
information you're going to be keeping and makes it all in one place.
I just had my son come to me today, say, Hey mom, what's the e i n for this company? Because
he is my business partner in and multiple companies. And so being able to pull out a data form
that's got all that information on it, um, one thing I forgot to tell you is keep track of when you
create your emails, because one of the things, if you forget stuff, Google will ask you for your
Gmail accounts.
They'll ask you when about when did you create this? And I don't know if it really is something
that they're just trying to say, did you really do this? Or are you, are you trying to scam
somebody else? (···0.5s) So anyway, date created for your companies, date created for your
email addresses, all that stuff you wanna start, uh, tracking. So on this form, it's gonna say,
okay, what's your business name? You know, your, the date that you filed for it, because that
comes up a lot. What state did you file it in? We have multiple companies in multiple states. Um,
employer identification number, e i n if you're going to get a bank account, uh, or, or a lot of
other things, they're gonna ask for your E I n in order to, uh, establish those other, uh, resources
for you.
Um, so you're gonna need to have that. It's irs.gov and it's ssss four is the forum. A lot of people
will be familiar with that. Um, Dunn's number. So a Dunn's number is the Data, data Universal
numbering system. It is what Dun and Bradstreet uses as the, kinda like the ID for your
business, just like your social social security number is the ID for you.
(···0.7s) So that's something that you might want. If you have a D B A, you can put it on there.
Your domain names, and I've just made these up. Uh, don't know if they belong to anybody else
or not. Your business address, your business email your customer, email leads email. You
notice for the non Gmail, I've got the G M X on there. Um, for you to use something with
YouTube, I do want you to have a Gmail address because they tie it together. So the first part of
this form is giving you examples.
Uh, and then as we start to get into the social media accounts, there's places for you to store
that. Um, if you keep going down, (···0.6s) remember we were just talking about logos and
colors, et cetera. You can screenshot them and put them in here or attach them to it, but below
this is your version that is blank for you to fill in. (···0.5s) So a nice handy tool for you to start
gathering this. You might have additional pages that you add because there's other things that
you come across that you need to track in one place.
(···0.5s) So we're gonna make this available to you in a P D F format, (···1.0s) and, um, PIP is
gonna make sure that that is something that you can get access to, okay? Just wanted to let
you know we're not gonna leave you out there. We're gonna help you as much as we can keep
all this stuff organized with examples and then your own form. (···1.2s) All right, let's go back to
our (···2.0s) presentation here. We've got a few more things to cover, (···0.8s) but that's on the
logistics side of things.
(···0.8s) And then I wanted to talk to you, I mentioned this yesterday, or not yesterday, last
module or whatever it happened to be. On a personal note, as you're setting things up on your
business side, remember that there's a personal, you out there and Facebook and um,
Instagram and everywhere else on social media that exists too. (···0.5s) So this might be a good
time for you to go in and kind of evaluate how do I look out there from a personal standpoint as
people check me out personally and in a business setting, (···0.7s) I did go into a couple of
people's settings on Facebook as I was looking at, do I want to do business with, uh, this
wholesaler?
And from their Facebook, I can tell you that I did not wanna do business with them and kind of
stayed away from it (···0.5s) and didn't wanna be, uh, connected because of some of the things
that I saw. So, and I'm not saying that you can't be political. I'm not saying that you can't have
opinions or anything, there's a place for that as well. But remember that people are going to be
determining whether they wanna do business with you or not on a personal basis too, including
as you check into people like your renters, (···1.1s) you might be checking somebody else on a
renter's post.
When I checked into them, I found this, these renters were relaxing by the pool (···0.5s) and by
a mini bonfire. I'm thinking in my head, do I want these people on any property that I own?
(···1.0s) Probably not. Not saying that they would because I don't know, maybe I don't have a
pool.
And they would only do the bonfire. Oh, (···1.1s) ooh, that's not a good thought. (···1.1s) Just an
opportunity that it gave me to talk to you about how you might wanna make sure that your
perception to other people is cleaned up a little bit before you get your marketing out there to
the world. (···0.8s) And that's all I've got to say about that. (···0.9s) So in our next module, we're
going to be talking about, um, let's see, defining your target market. And I'm looking forward to
that.
This one's not my target market, but let's check in on the next module. We'll get more into detail
there. (···3.3s)
Three. (···2.9s) Hey everybody. Welcome to our module on determining your Budget. Um, this
was one where we're gonna talk a little bit about some of the (···0.7s) different ways of
marketing or advertising. Um, sometimes it's reaching out, sometimes it's you actually placing
ads, (···0.6s) and you have to, again, know who your customer base is so you can know how to
best reach them. We are going to have multiple touchpoints with them, which means there could
be a combination of things that you're gonna do in one campaign.
(···0.6s) So really, I want you to get thinking about the various ways that you can get in touch
with them and have multiple touchpoints that are not the same. In other words, not having the
same letter go out time after time. It might be similar, but it could be a postcard, one time, a
letter, another time, a, um, phone call or a text another time, depending on what resources you
have available to you. So then you have to go, okay, well how much of those resources going to
cost me? We're gonna touch on those a little bit.
Everybody's got a different budget. And like I said before, it's either gonna cost you time or
money, and probably a combination of both as you get started. If your budget is not that big, you
might try to do things that are gonna take more time. Um, after a while, you're gonna go, I need
to streamline this a little bit more so I can get more, uh, leads coming in. And that's probably
gonna translate to spending a little bit more money on your marketing. But if you're getting those
calls in, you're getting qualified leads, they're turning into deals, then you'll realize the value of
putting more money into your marketing program.
Uh, marketing is actually one of the top costs in major companies behind, usually behind the,
uh, wages and, and um, uh, employee costs. So it, it's, it's up there. And one of the mistakes
that companies make is when things start to get tough and their customer base starts to fall off,

they cut the marketing budget. Well, if that's what's bringing in your business, not a smart thing
to do, if anything, that's when you need to ramp it up.
But again, that's why we're spending so much time on trying to make sure that your marketing
dollars are getting the best buy for you and that your cost per lead and your, um, ability to
translate that into a deal is what you're focusing on. So not just throwing messages out there to
anybody, but getting the right message to the right people in the markets that you wanna be in.
So (···0.6s) that's kind of what we're going into here as we look at our budgets.
Uh, how much are you dedicating to your business and into building that in your budget? Um, so
let's (···0.8s) talk about that. And your creativity is gonna be a big part of how well you do with
this too. Don't forget, you, you need to test what you do and figure out what works and what
doesn't. And we mentioned before, (···0.6s) it's gonna take seven to 10 different things that you
have going on all the time. They don't all have to cost time, they don't all have to cost money.
Probably be a combination. But you need to have those things going on. Depending on how big
you wanna scale your business, that's going to determine how much you'll need to keep that,
um, flow going. Uh, I know a lot of people when they get started, if they're (···0.5s) trying to, to
learn the business while they're, um, building up their cash sources will turn to strategies like,
uh, wholesaling. Well, there's a lot of things that you can do in wholesaling that (···0.5s) take
more of your time.
Um, but if you really wanna do this and, and scale it up, that means that you are gonna have to
have like 10 to 15, maybe even 20 real leads. Some will be hot, some will be cold, some will be,
you know, lukewarm. But you've gotta have those in your pipeline that you're working on, not
just waiting until they come in, that you're consistently working on trying to get them from cold to
warm to hot. And if they're cold and they're not going anywhere, you've gotta cut those out and
get somebody else in there.
And that means, if you think about what we talked about with the goal setting, if you've gotta
have a hundred, let's just say a hundred, some people might be 60, some people, you know,
might be somewhere in between. So might be even more as you get started and try to figure out
your market. You know, if you've gotta have a hundred leads coming in so that 30 of them look
like they could be deals, 10 of them look like they might move forward. Three, go to contract and
one closes, that's a hundred to get one. Now, multiply that, I know it's not all gonna start at, you
know, a thousand in the beginning, but if you wanted 10, um, people, 10 deals, 10 potentials in
your pipeline, (···0.7s) then it's gonna take you, you know, a thousand of those potential leads
that you're looking at to get those 10.
(···0.9s) Again, don't get scared. It's not gonna all happen at once. You're gonna end up
building it. Um, another thing I wanted to point out is that you will start your first, let's say your
first month or first weeks.
You'll start your first weeks and you'll be sending out messages to the initial group, okay? But
(···0.7s) weeks later, if it is, um, foreclosures that you're working on, it's probably gonna be that
you're contacting them more frequently. But let's just say you're, you've got people on a three to
four a monthly campaign, okay? So you are contacting them. You don't know, they're, they
might be kind of a, a, you think they're good leads, but they might be, let's call them cold. 'cause
you don't really know if they're interested in selling or not.
(···0.6s) So you've got maybe a hundred going up the first month, (···1.0s) but next month you
need to contact them again. So that's a hundred going up that month, plus the new a hundred
that you want to, if you're trying to keep a, a campaign consistent. So now the first month is a
hundred, next month is 200, next month might be 300 going on, and you're building that up. So
now we have to talk about what kind of things are gonna come into play with regard to the cost.
Well, where are you getting your leads? First of all, we wanna talk about that.
If you look at determining your budget here on the screen. (···0.9s) Well, leads (···1.1s) we
discussed, you can go into your assessor's website yesterday or (···0.6s) the last module,
(···0.9s) yester module. Um, we were talking about getting into the assessor's website. We
happened to cross somebody who had a potential problem (···0.8s) just, you know, without
even trying. I had never been to that particular, uh, owner before, but just putting in John Smith,
we found somebody who was delinquent on taxes.
Now, we don't know if maybe they're just behind, they've got their own budget, you know, and,
and maybe they do it right before they (···0.7s) had end up having to have any fines or fees or
anything else associated that they might pay. Um, so (···1.0s) if we were, (···1.5s) if we were
going to as the assessor's website and downloading that way, maybe taking that group, putting
it into a, (···0.9s) an Excel spreadsheet and using that as our mailing base, okay, so that was
free, it took you time to do it.
Or are we going out to (···0.6s) the list source, list brokers kind of resources and saying, okay, I
want everybody that matches my filters (···0.6s) and anybody that does, I'm gonna put them on
my group and I might pay for those leads. Um, there are services where you can pay, um, a
monthly fee if, whether it's $50 or a hundred dollars a month, depending on how many you
might be able to access. But let's say for one of the sources, I know it costs around $50 a month
or a hundred dollars a month, and you're able to get 5,000 downloads per month.
(···0.8s) So now you're starting to say, how much is it costing me per lead that way? So you can
go free, take time, you can go, um, to a, uh, source and purchase and maybe have more
qualified leads, take less time, but it is still a factor for you to consider. Okay? Um, we could talk
about lots of ways to, to grab those leads, and actually we will, uh, but we're just concentrating
on the, on the cost at this point.
So once we get those, let's say we've got a whole spreadsheet full of potentials, you know, or,
or we, we might call them suspects. They're not quite prospects so far, but a lot of times we
hear them called suspects. And it's, I, I laugh at that because in our campaigns with our C R m,
our customer relationship management software, we, when they call in, we don't know anything
about them. We do call them suspects. So (···1.2s) if they call in while we're figuring out they're
suspects, so you might have a whole spreadsheet full of suspects, okay?
(···0.8s) And (···0.5s) you go, okay, how am I gonna reach these people? Well, now we have to
go, (···0.7s) what information do we have about them? (···0.6s) I mentioned skip tracing, and it's
also called data appending. Skip tracing came about from the days of somebody not paying
rent, for example, or somebody owing a bill and you're sending a, a private eye. Basically
somebody who's, uh, good at researching these things.
You send somebody to figure out where are they? I wanna get in touch with them, I wanna
collect my money. So they would do the, all the things that you do with, um, the, uh, phone.
Well, back in then the, the phone books, uh, or the most often they use the, um, credit services,
the credit, uh, reporting services, et cetera, for that purpose. But now, as we talk about data,
and we use it for marketing, you might hear it called skip trace still, but you'll also refer to, or
search data appending.
So that means appending or adding to the database, their name and their address. And we look
at the name, the address that their mailing address goes, their mailing stuff goes to, and then
the property address, which could be different, especially if they're investors. So we want to add
to that database. (···0.8s) What's their phone number? There might be multiple phone numbers.
There could be a landline. If they are, um, older and, and have been in a location for a, a period
of time or have any kind of health issues, there's still a possibility that people have landlines.
Um, if they have a business phone, then there could be a business phone that's attached to
some data that, that, that is out there that the, uh, services are pulling from. (···0.7s) There
could be multiple, um, email addresses. (···0.7s) So when we're appending data, we're
appending phone numbers and we're appending email addresses, we hope that they're good.
But depending on where they have captured that information from, maybe somebody, um,
maybe they signed up for something (···0.6s) and they put in a, an email address that they
hardly ever check. (···1.0s) I might be guilty of that (···1.6s) because we know marketing wise
what people are doing, they're, they wanna capture our information, they wanna contact us.
Well, I don't always wanna be contacted with every little thing. Um, so (···0.6s) we want to kind
of sort through and try to find the best resources that have the best (···0.8s) appending
information too.
So if it's recent stuff, if somebody's recently put in their email address, if somebody's recently
used a phone number, um, it might be better with a utility company than it is for something that
somebody signed up knowing that they were gonna get contacted again, like a, a retail store.
Okay? (···0.8s) So (···0.6s) we will oftentimes find resources that will give a price if you get any
response, and not charge you if you have, uh, no responses.
So they charge on a per record basis. Now they're starting to split up and say, okay, if you get
the emails, it's gonna be this much. If you get the phone numbers, it's gonna be this much. And
if you get both, it will be, you know, a combination of the two. So as we realize that that list that
we're working from is truly an asset, it is an asset and, and people realize it, then these
companies that are pulling the information are saying, look, we've gotta tap into what is of value
to our customers and we being their customers value.
Those (···0.6s) good phone numbers, those good email addresses. So there's a cost to that too.
So are you going to send things off via (···0.6s) the address that you have on file to reach them,
the mailing address? Are you going to try to text them? Are you going to try to call them?
(···0.9s) All of this comes into play in the costs. Fortunately, they haven't figured out how to a, a
way to, um, charge postage on email yet.
I'm, I'm happy about that. I don't wanna be paying the, the, uh, postage on that. However, there
are services that will do your emailing for you, and there is a cost to that. So constant contact
and some of the other that are out there, um, we'll have a, either a monthly fee or, you know, a,
uh, a break point in the prices on how many emails they send out for you. But you still have to
give them the data that you want, uh, as far as who you want to contact. (···0.8s) So (···0.7s)
emails, um, calls, texts, (···1.0s) you can physically deliver (···1.0s) a(···0.8s) message to
people's homes.
But now let's talk about that because hand delivery, uh, is on here. (···2.0s) Things changed
when C O V I D um, came along and (···0.5s) changed people's habits. They're not leaving their
houses. Now, if you are always thinking about how things are changing and how do I need to
adapt to that, (···0.7s) then you probably are more agile in your business or in life in general.
There's a saying, (···0.7s) and imagine this, okay, imagine a picture of a road on a cliff (···0.6s)
and there's a really sharp turn on the, the road. And if you don't make that road, you know, that
turn on the road, then you're going over the cliff, right? (···1.4s) So there's a saying that says, A
bend in the road is not the end of the road unless you fail to make the turn.
(···1.1s) So the more you are agile in your business, the more you see what's coming up and
say, how do I need to adjust so that I can not only survive, but thrive with this, uh, the better off
that you're going to be in your personal life as well as, especially in your business life. So
(···0.7s) when Covid came and changed the habits, now everybody's staying home. So what
would you do differently? (···1.0s) And pip you can chime in at any, any time here. So, um, I, I,
(···0.7s) I know that you've been involved in marketing stuff too.
So when, when, when people's habits change and they're now in, uh, their homes, (···0.8s)
what kind of things do you have to do differently? You know, how does it affect our marketing?
(···0.8s) Well, for us, everything had to go online. I mean, that's been the biggest weirdness for
me. I'm a creature of, of, uh, going out and shaking hands and talking to people. Um, when we
built our business, originally it was going and talking to people, going to banks, going to here,
going there.
'cause the online presence wasn't even available. Um, I know people think I'm old and they
think, well, they probably didn't even have computers when I started this. And uh, I love when
Vicki starts talking about it. You know, she was in computers back when computers really
weren't even computers yet. (···0.8s) And so, um, yeah, and so when I started this, and this was
2002, 2003 was when I really got my starting property. (···0.9s) It was a different world, there's
no doubt about it. But even up until March of, uh, 2020, we were still doing a lot of things the
same way.
Um, going to RIA meetings, going to talk to bankers, going to talk to mortgage brokers. (···0.7s)
And so, um, that was very normal. And so that was the marketing was talking to people. Now,
the nice part about it, if (···0.6s) you already have your brand, if, if you already have your lot of
your marketing up in place, that word of mouth will probably pull you through. I was just talking
to a guy about doing some, um, website work for me, and he said he only works on referrals.
That's the only way he markets his business. Well, he's 55, 60 years old too, which means you
can do that. But for those of you guys, no matter, no matter what your age is, if you're just
starting your your business, you need to have that virtual or online footprint, uh, that, that Vicki
keeps talking about. And, uh, there's some benefits to it. You can reach more people. And I
think the cost (···0.7s) in many instances can be less, uh, if you're looking at things on a virtual
world.
'cause you can reach so many people in a and it can be quicker. Um, I think the downside to it
is there's a lot more, there's a lot of competition and I think there's the same amount of
competition in the old school way. It's just not in front of your face every day. I'm in the real
estate training (···1.2s) world, if you will. (···0.5s) And so whatever that means, and I don't know
how Facebook and all these social marketing companies do the algorithms. Heck, I can't even
spell algorithms. So I don't even know how to what that all means.
But I know that Vicki and I probably, since we click on certain things because we're interested in
them, (···0.6s)we get bombarded with certain other advertising that's probably similar. Now, if I
was interested in, I dunno, the ballet or ballroom dancing, and that was my background, I would
probably get bombarded with a whole bunch of different social media things than I do based on
the fact that I get bombarded with all the property stuff. So, um, there is the ability to really
segment the market. Uh, I just think it, we have to determine, I mean, look at it this way, and this
would be a good analogy.
(···0.8s) When Vicki and I were kids, there were only a few choices. And I shouldn't probably
say that Vicki's probably gonna smack me for saying this, but there were only two or three,
maybe four choices of TV stations, and that was it. (···0.6s) And I mean, I was the remote
control for my dad, you know, get up and turn the channel. That's what I had to do. You know,
so that's how long ago I remember the TV mentality. And then in what, the early eighties, late
seventies, early eighties, we started to get cable tv and we started to get more channels.
And you know, recently now you've got your satellite packages and you've got three or 400
channels, not to even count Netflix and Hulu and all the other streaming services. So I think just
looking at the internet, there's just a lot more channels. (···0.6s) And those channels are very
defined (···0.5s) and they're doing their best. And it's sometime obscure. For me, it's, it's hard to
see 'cause I don't see the obscurity. I know if I want to get a, if, if I wanted to advertise on the
TV or radio and I wanted to get a sports-minded (···0.7s) audience, I could go on E S P N or I
could go on some of the talk radio stations and advertise my product, whatever it was, (···0.5s)
you know, if I wanted to hit guys that are in their twenties.
But the internet's a little bit more of a, an a bigger animal because there's, you know, billions of
people on Facebook, not just, you know, a few hundred thousand or a few million watching in an
area. So I think the market's very fragmented, but I think the, the, the, there's a, with the
algorithms that the algorithms that they have came to say the word Vicki, with those algorithms,
they can really define it into a very minute space.
And, um, you can reach a lot of people. I mean, I'll give you an example. I just ran an ad, spent
$500. Now that may be way more than you ever want to spend, but I spent $500 and, uh, I
could tell that it reached (···0.8s) 40,000 people, 42,000 some people. I mean, you couldn't
spend $500 on TV or radio and reach 42,000 people, guaranteed.
It's just not gonna happen. 'cause you can't get an ad for $500. Um, we were old school, we
used to do it, we own grocery and dad owned a gr parents owned a grocery store growing up.
We used to do newspaper ads all the time. And we would only advertise in the little town of
7,500 people that we, that I grew up in. And, and not all of them even got the newspaper. So I
think the distribution was like maybe 15 or 1800 households, and that's how many people got
the newspaper. And um, that's what you advertised in. And that was our market reach.
(···0.5s) Now, if you were advertising something, you could reach a lot further and, and do it
very segmented. In fact, I'm gonna, Vicki doesn't even know this, but since we're talking about
this, I'm gonna be running an ad specific right now. I've been doing 'em all my ads online have
been (···0.9s) more, um, genre focused. (···0.9s) Now I'm gonna do something that's very
targeted towards a certain market like Dallas-Fort Worth. (···0.7s) And I'm gonna be asking
Vicki, 'cause this is something I don't know, how do I target my Facebook or social media ads
(···0.5s) just for Dallas-Fort Worth real estate investors?
'cause that's what I'm looking for, or just for Dallas Fort Worth entrepreneurs. That's what I'm
looking for. I don't want that ad to go out to Boston or Miami or, or, or, or, or San Francisco.
'cause I, I'm not gonna be in that area, but we're gonna be in the Dallas-Fort Worth area. So I
want to know exactly how do I market on social media in that genre, in that genre, in that area.
And that's the things that you can do and you can really target it. That's probably way more
information than Vicki wanted.
But anytime you give me a microphone, I talk for hours. So there you go, Vicki. That's my, some
of my thoughts. (···0.9s) No, that's, that's perfect. I mean, the fact that, uh, you were doing
advertising and TV and radio and that you knew, you know what your demographic was, you
wanted to be in sports. When you, when you work with TV and radio and even the newspaper,
you usually work with them on a contract basis if you're gonna be doing this for a long time. So
a contract basis for a newspaper would mean I will commit to a certain number of lines per year
and I will get a reduced rate for that.
Um, same thing with tv. I will commit to a certain number of what they call spots, 32nd spots,
62nd spots, 60 seconds is a long time on tv. Um, or, or a billboard kind of thing where this is
brought to you by so and so, which is more like 10 seconds. And, and they would put together
these packages, these combinations of things and what you, what they were, um, using or still
do, what they were using to justify the cost is this is how many people you're gonna reach and
these are your demographics.
So the demographics that we were talking about in the previous modules, like, um, these people
have these interests, they have this income, they are in these areas, et cetera. They have all of
those in their media kits (···0.5s) and with the tools that they have to sell their spots, their, their
lines, et cetera. They would say, okay, based on this amount that we're suggesting that you
place with us, you will reach this many people based on, um, they have Nielsen ratings and,
and, uh, all Arbitron is another one.
So there, there are these services that are used to tell what people are watching, what
timeframes they're watching them. So Wheel of Fortune, you could place an ad inside a wheel
of Fortune to reach a certain demographic and it would cost more because they knew that you
were reaching them and that there would be a response for it. (···0.6s) So (···0.8s) they have
the same or similar demographics.
It's just that now with the social media, people are putting more information about themselves.
I'm sure that with cable, they're able to watch the, uh, channels that are being tuned in. And
every once in a while you see, are you still watching this? Or the or or there would be, uh, uh,
something that said, you know, if this goes off, or (···0.9s) how are, how is this, um, actually
being used? Or what are the habits behind the scenes without, uh, really having to talk to
people.
But social media now allows people to give their own input. I mean, you can even say, Hey,
Google, don't show me these ads anymore. Show me ads that are like this. They're telling,
they're telling you. If you don't wanna see the ads that we're putting out there, then tell us what
kind of things you're interested in and we will put those ads out for you. So they're getting a lot
more feedback. It's a lot better quality, I think, other than just who's watching what demographic
that's tested occasionally. But a media kit is still a helpful thing for you because it can tell you
about the subscribers in the area.
So it's a good idea for you to talk to, you know, representatives from the TV stations, the radio
stations, uh, the newspapers, and gather the information about your local market because
somebody else has already done that for you. And they have it in I media kit. Um, the other
thing that you need to consider is if they have a high, uh, demographic for readership on a
newspaper, for example, (···0.9s) there, there are people that are still getting the newspapers
(···0.8s) and they're probably older, they're probably the baby boomers because they were
accustomed to that format.
And like Pip said, we are creatures of habits as humans anyway. (···0.5s) So the reason that
they're still getting those newspapers is there's one day that is good to get coupons in the local
area. And there's another one where, believe it or not, especially the baby boomers, they're
looking at the obituaries. Uh, and my grandfather was, um, a a regular of going through the
newspaper because that's it, it's part of the life that matters at that time.
So if you're looking for, as we were talking about previously, if you're looking for people that are
downsizing, people that need to make a change in their lifestyle and then change their housing
along with it, then you really have to consider what are their habits, not your habits, you know,
especially if you're a millennial, you know, you don't have the same habits. Uh, millennials don't
even watch the, the regular TV anymore.
And Pip by the way, I do remember three channels plus the, the P b s station. And I was the
remote control for my dad too. So Isn't it funny how, I mean, that's what we grew up with, just
our age bracket and our parents were the baby boomer generation a little bit older. I'm not old
enough, quite old enough to be a baby boomer, but I've got a lot of siblings that are baby
boomers. And so yeah, it's just diff there's some variations there (···0.7s) that, uh, you know, we
all have those similar concepts and, and, and, and I, I was a newspaper guy, I bet you read the
newspaper growing up.
And I thought that was a big deal. And I think it was like in 20, I'm gonna say 2007, something
like that. So whatever that's been now, however many years ago, I quit getting the newspaper
delivered and it was like a big thing to me. And, um, and, but, and, and I, and, and what's even
stranger, I (···0.7s) don't think I've picked up a newspaper since. And it was just because the
convenience of reading news on my laptop is where, where that changed. (···0.7s) And, uh, I
used to think it was a big, it was a cool deal when I'd travel and I'd get the u s a today at the
hotel.
That thought was a cool thing, you know? And so now it, (···1.0s) I think the U Ss a today's
probably still delivered to the hotels that I stay at, but I never even think about it 'cause I've
already looked at whatever I wanna look at on my computer. The one thing that I do think, um,
and obviously they can, the algorithms figure this out, is, (···0.6s) is the, the audience is very
fractured now. It's way more fractured than it ever used to be because we have so many more
choices.
We used to, I, I, (···0.6s) I mean, uh, I I think at one point, and I it might still be the largest
watched episode, TV was a mash, like the Mash is final episode. (···0.5s) And a lot of that had
to do with the fact that there weren't as many choices. I mean, super Bowls are still some of the
biggest watched events, but, uh, you know, even some of the most popular TV shows, the
audiences now are so much less, uh, because they, the, the audience is so fractured.
And, and so I think there's a lot to, uh, and, and I, and I obviously this is gonna sound dated
pretty quickly, but you know, you start looking at how many people watched the last episode of
mash, which is how many people watched the last episode of Friends versus how many people
watched the last episode of The Big Bang Theory. Those were all the top rated TV shows for a
long time in their demogra or in their, in their timeframes. But just the amount of people, even
though there's way more people in the, you know, in the buying market or in the market now,
uh, but with Big Bang Theory, which just ended a few years ago or whatever it's been, there
were just still less viewers because people have a lot more choices, even though it was popular.
People have a lot more choices. And, and so you can do some very specific marketing based
on those demographics, and, and that's having a marketing expert like Vicki to teach this kind of
stuff is what's so, (···0.5s) makes your business exponentially different than the guy beside you
or the person down the street. (···0.7s) Mm-hmm. Absolutely. Yeah. And instead of using the,
um, TV for, uh, the regular kind of (···0.9s) daily information, like, I still have a habit of going on
to YouTube and watching the live feeds of the news just so I can stay up on some of the stuff.
Because, you know, local TV stations, you have to pay for those on your, your cable now, right?
So a lot of people are not using it, but they are still using, um, the (···0.5s) YouTube feeds in
order to do that, to gather that information. So one of the things as we get into future modules
and talk about, um, the Facebook stuff, we'll talk about r s s feeds, where you can readily get,
uh, information and wanting to stay on those so that the information is pushed out.
Because it's not like millennials are not finding out what's going on, it's just that where they find
out is different and then it goes viral in a different way. Um, the, the, uh, news (···0.6s) comes
oftentimes from the weather stations these days. Um, things have changed even as you're
watching (···0.7s) online resources.
(···0.6s) It used to be that you could click on a button and make the, the ads go away as short
as they were. We don't have the attention span to watch a full 30 seconds or a full minute
anymore. (···0.6s) And unless you're catching the, the people's attention in the very beginning
and entertaining them, like somebody would wanna watch the same commercial over and over
and would be okay with that, uh, you would be clicking those messages and saying, go away.
But now, (···0.5s) if the advertiser is charging those (···0.5s) advertisers, if the advertise or if
the, the, uh, media is charging those advertisers to be on their show, they're making it so it
doesn't, it doesn't any longer give you the option of just clicking and to make it a skip.
Now it says video will be done in 5, 4, 3, 2, or, you know, your, your show will show up after this,
uh, commercial. So, So, so Vicki, we are really close to that 30 minute mark. So this sounds like
a timeframe, maybe we could stop and start the next video, video Vicki's going.
I think this is gonna be a two part section. Well, if you get me starting to talk, it's probably gonna
be a three or four part section, so (···1.6s) No problem. So let's do it, and we'll come back and
we'll get into more detail. But at least you're thinking about, you know, who my customer is, how
I might reach them. There could be old forms of media that are still good for the, the purpose of
narrowing it down and being very specific about who you're contacting. (···0.6s) Again, it goes
into what are you trying to achieve? Who are you trying to reach? What message do you need
to send them and know what's it gonna cost me to do that?
So See you guys on the next video. (···0.8s)
(···0.2s) Three. (···2.6s) Okay. So welcome back. In the last, uh, module, the last part, we were
just talking about ways to scale up. And I mentioned the potential of having property finders or
bird dogs be able to go through these neighborhoods for you. (···0.7s) And on the screen, you
should see, this is an app on my phone. It's called Homesnap, (···0.7s) H o m e s n a p. It is
free, uh, realtors can go on there and, you know, put, have a, a professional, um, app version of
it and do advertising, et cetera.
But this is something where if you are in a neighborhood, (···0.7s) and some things I won't be
able to do because I'm inside a building right now, but if you're in a neighborhood and you're
driving around, you come across a property, like one of the ones that we left off looking at the,
the burnout house. The overgrown house, uh, the, the one that was clearly abandoned, had a
sign on the door, et cetera. (···0.6s) So you're driving down the street, let's say it's one of these
streets that you see on here, (···0.6s) and, um, you see that house.
What you can do is go up here to this little, uh, picture of a camera. And what that does is when
you click on it, it says frame your shot. So you're supposed to be standing in front of the house,
framing the shot. (···0.9s) What it's really doing is figuring out where in the world you are.
Sometimes it says, hold your phone and do a crazy eight or an eight shape, because it's trying
to locate your geo position so that it can find the property. And then it's gonna give you an, an
opportunity to say, is this the property?
It gives you the address and everything else. If not, then you have some other options. You can
go and say, no, it's this one right here. So once you do that, let's just say that we were in an
area there and we're looking at a property (···1.1s) that's right in front of us. By the way, this one
also shows properties that are for sale and more information, which is what makes it available,
uh, uh, uh, helpful to us, um, that the fact that that information is available. But let's say, say that
we were looking at this property (···0.7s) and it'll bring it up, (···0.8s) not the picture that you put
on there necessarily, but one that it has.
Um, I (···1.7s) information on, I think it's zip realty that feeds this. But anyway, so let's say that it
brings this property up that we're standing in front of, okay? (···0.7s) And we wanna know more
about it. Now, I picked one that was for sale. You would probably be taking a picture of one
that's not for sale. (···1.3s) What I wanna show you is that on the bottom here, it says news, it
says messages, homes, et cetera.
But this is a share, (···0.5s) this little, uh, symbol here. So if I'm taking a picture of a property
and I pull up the information, I can share it, I can share it with myself. (···0.7s) If I've got my bird
dogs, or I prefer to call them property finders out there looking, whether that property finder is a
stay at home mom, somebody that walks dogs, um, an intern, you know, somebody who wants
credit for school that might be able to do this and get credit for school, but also get paid. If you
end up buying the property, like I said, you can pay somebody.
Your compensation is up to you and that person. So whether it's per lead for every property that
meets my criteria, where it's in a certain neighborhood, does not have a realtor sign out in front
of it, there's some obvious signs of distress. There's certain things that you can set as your
parameters. And say, for everyone that you give me in this neighborhood, I'll give you x amount
of dollars up to this much per week. You can limit your budget that way too. Or you can say, if I
buy it on the day that I close, I'll give you 500 or a thousand or two 50, or whatever your deal is
in that market.
(···0.8s) So (···1.5s) this little share button (···0.6s) can help get that sent to you. So let's see
what is available, because your bird dog, (···0.6s) excuse me, your bird dogs can do a lot of
work for you (···0.9s) if you scroll up on this, (···1.1s) and I'm gonna zoom in. (···3.2s) If you
scroll in on this, it's gonna give you things like the price history that's available, (···1.4s) anything
if it was ever listed, you know, what the summary might've been, it might've been in the past.
(···1.6s) You can do street views so that, you know, you could see what was around it at the
time that it was recorded. Uh, listing details, local schools, (···0.6s) commute times, property
lines. You know, there's a lot of stuff that's on here, similar listings that along with that person
telling you about this property, that you can gather more information. So, like I said, this is called
snap, uh, home snap. (···0.8s) And it can be used for your people on your team to quickly send
information.
They don't even have to do all the extra work of looking this stuff up, which in the past they
might have had to do if they wanted to get a higher payment from you. (···0.6s) So, um,
something to incorporate, right? (···0.6s) Oh, by the way, just because this person, uh, just
because you see people listed on these different apps or websites, (···0.7s) this is the listing
agent. The listing agent is the one that is working with the owner on a property.
But a lot of times when you see somebody, it says, ask this person or ask to see this property
by this person, it's because a realtor has advertised on that. It doesn't mean that they're
representing the, uh, seller of the property. So a lot of times, like we'll list something, uh, on a
website where it's for sale by owner and they're calling whoever advertised to try to get to see
the property. And then those people, those realtors call us.
So just realize that you want to work with the listing agent if you are trying to get the inside
(···0.5s) scoop from the, um, person who's talked to the owner, all right? Um, and then, you
know, send in a message. Like I said, you're able to, uh, let me scoot that up there though. Um,
you can send this all in a message or send it to yourself, have them send it to you, et cetera.
There are other things that we can do with our property finders, like set up what we call a
landing page that is there with all the forms that we can create.
And, and it can be a custom, uh, kind of thing (···0.6s) that will ask them for the information
about the property (···0.6s) and feed it right into your c r m, your customer relationship
management kind of software, uh, or your lead management software. So think about (···0.8s)
having people, or even neighbors, those no nosy neighbors. You could have a campaign that
says, you know, report that that house in your neighborhood that you don't, uh, appreciate not
being in good shape.
So turn 'em in, turn 'em into us. And you could have a website that, uh, or a landing page that
asks neighbors to report the ugly house on their street. (···0.7s) And, um, and their motivation
could maybe not be related to money, but be related to making their street look better or getting
rid of that problem, uh, eyesore that they have to look at every day. (···0.6s) So, just wanted to
bring this up. (···0.8s) And, uh, pip if you wanna hold on a second, we'll change technology
(···0.5s) and go back over to our, uh, the other side of the world.
(···1.6s) Okay? So we're off on another piece of technology here. We're on the website, on the
internet, and I told you there were were reasons that I wanted you to have a separate lead
email. (···0.6s) And it's to separate, you know, all your personal stuff or maybe even all your
business stuff from getting bombarded for the kinds of things that we're gonna do next. (···0.7s)
If we are looking for, um, let's say, distressed properties.
Now Redfin is a good tool for that, and it is not available everywhere. Redfin is a discounted,
um, realtor real estate brokerage. (···0.6s) So, like I said, they're not everywhere, but where
they are, (···1.3s) if they are in your area, you may want to use them. (···0.8s) This, uh, and,
and it says right on here, you know, 1% listing fee when you buy and sell. So it's a discounted,
you can tell from that. But the reason I wanna look at them, let's look at Seminole.

I (···4.1s) only because that was what was on the, uh, home Snap (···1.3s) app there. (···0.9s)
So I'm going out to the Seminole area. Mind you, the first thing that you wanna do is sign up for
an account with your leads email, okay? So that when you're logged in, you'll be able to save
your searches. So I've got my, my search set up here for Seminole. I can go in and, uh, remove
the outline.
So it doesn't have to be inside the, the limits here. It could be just outside of it that I find
something. So I can go out, remove the outline, (···1.3s) and anything that's showing up in the
screen is my area at this point. All right? If you did a zip code or something like that, then you in
your specific, or if you want to use the drawing tool and, um, limit it by the area that you draw in,
you can do that as well. Here's the key here. (···1.0s) Well, one, one thing that I think is helpful,
uh, as you get to know your areas more, when you click on the, the insight in that market, the
housing market, it gives you some information here.
The number of homes sold, the median days on market and so on. Uh, I always like to point out
these resources when they're available. Um, they have a lot of good comments from some of
the realtors. Uh, sometimes when you're looking at particular listings, it'll say, uh, Hey, we, we
tried to buy this. We offered full price plus 2% didn't work. It didn't work. We had a, we lost out to
somebody else who had a cash offer.
They give you that kind of insight at, at, at times, depending on the agents in the area. Uh, so I
just wanted to point that out. Um, but (···2.2s) when we go into the filters, (···1.0s) and I've got
my map up over here, when we go into filters, (···1.7s) first thing that you wanna do is narrow
down your property type. Maybe I'm only looking at houses. Maybe I'm only interested in
multifamily. Maybe I only want land.
I'm gonna do a separate search for each of the types of leads that I'm looking for so that I don't
get bombarded with, um, stuff that I, uh, have to sort through. So the more that I can, um,
organize it, the better off I'm going to be. (···1.1s) Let's say that I'm looking at houses (···1.9s)
and (···0.6s) maybe as far as bedrooms go, I'm targeting three bedrooms, but if the two
bedroom is big enough for me to turn into three bedroom, I could be interested in that too.
(···0.9s) So, uh, I would probably say two bedroom at a minimum square footage, but let's just
leave it at three bedrooms (···0.8s) and a minimum, two baths for now.
Um, not worried about the price. Um, and I might change these filters depending on what comes
up. (···0.8s) I'm scrolling down right now. I'm looking at for sale. If I wanted to learn the market, I
would click on this and say, just show me the ones that sold in the last three months so I could
help determine what the demand is. But I am looking for the ones that are sale for sale. (···0.9s)
Look at this, (···0.8s) I'm scrolling down.
(···0.7s) And there is an option here that says, fixer uppers only. (···1.1s) What? And there
might not be a lot. And 1.3 million is a lot to pay for a mix, a fixer upper. (···0.9s) But depending
on the area that you're in, (···2.1s)there could be more, or there could be something that pops
up. The key here is that once you find what it is that you want with your filters, and I might back
off and do not those three bedrooms, I might do two bedrooms, et cetera.
'cause it could be, like I said, fixer upper two to turn it into a three, um, with a minimum square
footage or a lot size or a year built. You can see that there's other, uh, filters that I could put in
here. (···0.5s) But, um, if I have my parameters set up (···1.5s) to find fixer uppers only, (···0.5s)
and then I save that search, you see this, uh, red button here says save search, and I can call it
fixers. Um, and whatever parameters I put there, three, two fixers, seminole, or, you know,
whatever market, then that will be a search that if I needed to tweak or change later, I could find
it in multiple searches.
So now as I look at (···1.0s) these houses, so there, here's a three, well, what makes this a fixer
in their mind? First of all, it could use some landscaping. I can tell that. But if I click on it,
(···0.8s) the description usually has something in there that tells me (···2.1s) what's going on.
Um, blah, blah, blah, ceramic, no owner has ordered a new roof, fascia, soffits, outside painting
that should be done. First week backyard is gated. You know, so it's giving me some insight
(···0.7s) or insight here on this particular property. (···0.9s) And (···1.4s) I know that the owner is
aware that there are problems with it. (···0.6s)So before they do whatever they're going to do to
it, you know, if I have some ideas that I wanna do, I might be able to stop them from that other
work and say, look, leave it like it is, (···0.7s) but it's probably outdated.
(···1.2s) And I can look at the, the photos. You, we could spend all kinds of time going into a, a
black hole of time on the internet looking at photos and stuff. But my main thing for you to see
here is that this is someplace where you want to go save the search. Uh, some I put in
Seminole, I put in three, two, it already knows that I could put other, some other codes in there
says email me. I can have them email me instantly daily, or never. I want it instantly (···0.9s)
because somebody's gonna be mon monitoring that leads, um, email and sorting through.
And this is how you find the fixer uppers that get listed before anybody else does. (···1.1s) And,
uh, I don't know of any other sites besides Redfin, uh, as far as the, the realtor sites that are
doing this fixer upper kind of piece. (···0.5s) It, if it becomes a popular thing, you know, it may
appear on other sites too, (···0.7s) but, uh, what a great way. If you're just getting started and
working with a limited budget, what a great way to at least call the ones that you already know
need work without, you know, having to drive by or anything else.
(···1.1s) So I wanted to to point that out to you. Okay? So that's just one site. (···0.6s) Again,
setting it up to go to a leads email so you don't get bombarded. All right? (···0.7s) Now, I would
also potentially (···0.6s) go over to Zillow. (···1.3s) And Zillow I use for a different purpose. It's
not for the fixer uppers. I use this one for, for sale by owners, because I know from us having
listed properties for sale by owner, that they will not put it out there until they confirm and verify
this listing.
(···0.7s) So it has another level of making sure it's not a bunch of junk out there. I don't wanna
say that Craigslist is junk, but you, you have a lot of for sale by owners that, um, might not be a,
a real listing or owned by that person. Um, could be just something that somebody's putting out
there for, uh, information (···0.9s) to, to get you to, to contact them, which is not a bad thing
because if somebody's trying to promote themselves as a wholesaler and I'm a flipper, or, you
know, looking for rental properties, I want them to contact me.
So put me on your list, put me on your, a list of all those properties. Here's what I'm looking for.
Okay? (···0.6s)So let me do, uh, Seminole (···0.7s) again, and I'm looking for the ones that are
for sale. (···1.9s) You have the options. Again, you can look at for sale, for rent, recently sold, et
cetera.
So under for sale, I can drop this down (···1.0s) coming soon. I don't want the ones by agent.
Everybody I knows about them, um, by owner is what I'm looking for. New construction, I can't
really fix up new construction, foreclosures, maybe auction maybe coming soon, maybe, but I
would probably put those on different types of searches. (···0.7s) So (···0.6s) let's just narrow
this down to for sale by owners (···2.3s) and (···1.3s) ah, maybe I'm okay with 'em accepting the
backup offers.
(···0.8s) So (···0.8s) if we are doing that saying done, we're putting in our parameters, how
many bedrooms, how many baths, what type of, of home, I'm probably gonna narrow this down
again, to having multiple searches for specific types of properties with specific filters. And once I
do that (···1.6s) and I get what I want, I (···0.7s) take out the boundaries. You know, I'm, I'm
keyed in or maybe I'm leaving the boundaries, um, then I'm gonna save the search again.
So you have to sign in in many cases in order to save the searches. But now I'm gonna have
Zillow sending me for sale by owners that I know were verified through the Zillow folks, okay?
(···1.5s) And (···0.6s) as you can imagine, I wouldn't be able to show you all of the different
places that you can do these saved searches, (···0.5s) but certainly the places that we talked
about before, like hud HomeStore, home Path, um, and home stepss.com are the, the
foreclosed Fannie Mae, Freddie Mac, uh, which are the, the guaranteed load loan programs
that, uh, have defaulted with foreclosures and HUD programs.
Um, the websites from your local, uh, city or county, if they're any tax delinquencies, sometimes
(···0.8s) you might go straight to the county or city if they have, especially if they have them
online, which Florida does have their tax delinquent properties online. (···0.7s) So I happen to
bring this one up. You can see that there's an auction calendar (···0.7s) and there are, uh, 54
items coming up April 21st in Broward County.
(···0.7s) So if I wanna get on these lists and find out about this, or if it's just a date that I'm
gonna add to my calendar, here's my information. (···1.0s) There's all kinds of, uh, situations
like these where you are going to want to find out about this as soon as possible and have it
trigger you. Um, I, (···0.9s) I think that I have incorporated, or at least I added something to a
future module where it's similar to I F T T T if this, then that.
Where if one thing happens here, then do these other things that trigger. So if something comes
into my leads email, then trigger me with a text that says, Hey, hot lead. You know, there's
things that you can do like that these days that, uh, technology is helping. Um, so either you can
have somebody on your team or you can say every day at such and such a time, one of the first
things I'm gonna do is check my leads folder.
Uh, maybe I'm gonna do it first thing in the morning. I'm gonna do it again in the afternoon and
again in the evening. 'cause if everybody else is checking one time, you do what they don't do,
and you can be finding out about stuff before. Uh, it, it becomes aware, uh, before everybody
else comes aware of it. (···0.7s) So, um, just a few things there to point out as far as having
those leads go to that specific, uh, lead email that we talked about setting up that I hope that
you're taking seriously and understand a little bit about why now.
(···0.9s) And, uh, along with that, put on your calendar things like not only check the leads
email, but did I contact my first responders about any properties that were, um, listed for
(···1.1s) problems with wind or fire or water? Did I contact my fire department? Did I contact my
police department this week, this month, et cetera. So all of these we're gonna be building into a
calendar or a schedule as a reminder until it's an, uh, something that you do on a regular basis,
or you have created something with technology that is prodding you to handle these things.
(···3.7s) All right? So let's go back to our (···1.3s) PowerPoint, if (···3.5s) I can do that. (···0.8s)
Hey, hey. (···1.6s) All right, (···0.5s) so (···0.8s) I've talked about some things, uh, that don't
cost much other than time.
(···0.8s) And I had mentioned things that you can purchase. (···0.6s) So our, let me just expand
this a little bit more. Um, our drive by, we started off saying, okay, if you're just getting started,
you're learning your market. You could do it yourself, hone your skills, explain it to somebody
else, and then upscale by teaching other folks how to do that. We even talked about how you
can use, uh, a tool like Homesnap. Doesn't mean that's the only one out there, but a tool like
Homesnap to have others feed you the leads.
Uh, but there's also legal notices, um, talking about the old school ways of doing things, legal
notices that were in the newspapers. Again, one more reason that some of us still get
newspapers because sometimes they don't, uh, make them available in the online version
because they want somebody by to buy the newspaper. So if you're looking at legal ads, legal
notices, which is, uh, notices of default, um, foreclosure, pre foreclosure auction notices, um,
they, they might say, uh, list list pendants.
Uh, so there's a lot of things on there. So once you find out where those legal notices are, um,
showing up what new, what paper, sometimes there's a legal newspaper actually, um, in many
cases (···0.7s) the process that some states have to or require people to go through is if you're
going to start a foreclosure process, you have to post in a public format.
In the case of New York, for example, it has to be posted four times before it can go to auction.
So you have to go first to the, um, or not you, but whoever's foreclosing has to first go to the
courts in a judicial setting and get permission to move forward with a foreclosure. And then the
other steps after that, if they get the permission, are to post it four times in a, uh, legal, um, or
public notice. Used to be a guy stood on the corner, uh, not that I was there for this, this, this is
before my time.
(···0.5s) Used to be a guy stood in the corner of the town square saying, hear ye hear ye,
anybody with any interest in this property know that this is going to have a legal action. You
know, an auction might be coming up or whatever. They had to publicly cry. They called it the
town crier. Um, and then now that newspapers were the next thing. Now everybody was
checking the newspapers. Now, some of these things are available on subscription type, um,
resources where you can get, uh, for pre foreclosure and foreclosure resources sent to you.
(···0.7s) So whatever that may be, checking the legal notices at least weekly for anything that's
coming up, especially if the, it has to be posted four times, which is usually once a week before
it goes to auction, is part of your process for cultivating leads. And if not, you, then somebody
else. We used to go through the paper, take a, a copy of that, that, um, notice, highlight the
property, highlight the owners because they list the, the plaintiff and the defendant.
Uh, they list the date of the auction, they list where the auction's gonna be held. In some cases
across the country, they might list what the default amount is. Doesn't mean it's gonna sell for
that. It could be that they add, um, things on top of it, like late, uh, fees or, uh, legal costs, et
cetera. Or it could be that they say, you know what, if we get at least this amount, which they
call their reserve, if we get at least this reserve amount, then we're willing to walk away from
this. They being the bank, okay? Or the lender doesn't have to be a bank.
It could be a lender. Um, so that information could be in there. In some cases, these legal notice
are, are really, really long in the, in the papers and the other formats, because they're also
listing the, what's called the terms of sale. And in the terms of sale, they'll say, you know, you're
buying this as is. You're buying it, um, subject to any outstanding, uh, taxes or water bills that
haven't been filed as a, a tax lien yet and et cetera. You can learn more about that in, uh, other
trainings as well.
But realize that these legal notices that are showing up should be part of your lead cultivation,
um, process because they're motivated sellers. And if you can capture their attention (···0.5s)
before, I, I would say (···0.7s) in your marketing, if it's a nice house in a nice neighborhood and
they've got a circumstance that has gotten out of control for them, then I would be knocking on
their door or doing something that, um, gets me in front of them because there's gonna be a lot
of competition at the auction and at the auction.
People drive prices up and, uh, I've sat through enough of them to see that, uh, not everybody
buys smart when they're in, in those situations, but if it is something that, um, maybe it's a, a
probate auction where the owners aren't there, you can't get in touch with them then, (···0.8s)
and, or, or if you don't wanna deal with the emotional side of things, (···0.8s) then attending the
auction might be, uh, an option for you. Um, learn more about that because there are times
where it doesn't make sense when there's a, (···0.7s) a period of time that the owner could step
back in and say, Hey, I want this.
Um, but (···0.6s) anyway, (···1.0s) you'll find across the country that some places going to
auction is a good idea. Sometimes it's just too competitive and the prices are through the roof.
Sometimes, um, you're better off contacting them while there's still time to work something out,
okay? That those are things that you'll learn in your market.
(···0.7s) And then (···1.0s) add placement in ads that, uh, like Craigslist or Facebook. Facebook
has some areas that you could do without having to to pay. And then there's some lead
generation areas that we're gonna talk about that you would be paying. Instagram flyers, word
of mouth is the least expensive, most effective advertising there is. So through your Facebook
or Instagram, if you can get other people talking about, um, what you're looking for, oh, hey, soand-
so was looking for blah, blah, blah, then you're getting a personal endorsement.
And that means so much more than any other form out there. Um, and pip, were you gonna
mention something there? I see you're getting Well, I Was, I was definitely, I mean, we're getting
close to our 30 minute timeframe again, but the, the thing I, you were making a comment about
auctions and sometimes the prices are just crazy. And, (···0.6s) and, and the thing about
marketing and, then Vicki's talking about word of mouth there. (···0.6s) And, and if you said this,
I apologize. I was paying attention to something else. I wasn't listening. But, um, when you go to
an auction, you don't have to have the money because somebody there does have the money.
(···0.6s) And so if you wanna get capital for deals, you wanna get buyers for your wholesale
properties, (···0.5s) go to the auctions because everybody at the auctions that's bidding has
capital. And so if you can talk to those people and just hand 'em business cards and let 'em
know what you do, but more importantly, ask them what they want. I always get students to say,
well, PIP, I can't find buyers for this, or I can't find people to finance for that.
Go to the auctions, especially now, obviously they're virtual right now, but we're gonna be back
at a time when they're not virtual as much anymore. And just understand that you'll be able to
talk to people. I think I said it on one of the last videos, t t p talk to people, let 'em know, let
(···0.7s) 'em know that, um, you know, you can help them by saving them time. Time is truly
everything. And if I can find deals for an investor, if I can find money for my deals so that I can
get the investor money, uh, on a return that they want, that's what you're looking for.
And that's part of marketing. It's old school, don't get me wrong, but it works. (···0.7s) So,
(···1.0s) Yeah, and, and to your point there, there have been times where, and I've gone to
auctions with students mentoring across the country, and that's why I say sometimes they
overpay. I didn't say, don't go, (···0.9s) because one of the things I do is sit in the back of the
room and turn it into a game. (···0.5s) If it is, uh, an auction that has a lot of properties going up
to auction, you can usually pick up the list on the way in. If you didn't already have it mailed to
you, um, you would have a strike price as part of your, your, uh, purchasing.
You would say, okay, if it goes over this point, I'm not paying for it because it doesn't make
sense for me for what I believe needs to be done and what I know that things are gonna sell for
in that market. But on that page, what I do is if there's any kind of registration and people have
numbers (···0.5s) and they're holding up their paddles, and you can tell from the whole process
who the winner was for a certain property and which properties, I'll highlight a property that is in
high demand where there's a lot of bidders that are bidding on it.
And I'm going, okay, what's so special about that property or that area, et cetera. (···0.6s) And I
will mark who the winning bidder was and which, you know, next to which property that they got.
And then afterwards I'll say, Hey, congratulations on that property. What are you planning on
doing with it? But while I'm sitting in the back of the room, the game is alright, who's the investor
(···0.8s) who is there sitting with someone on the phone telling them, you know, to pay more or
not pay more? Who's a rehabber? Who's going with somebody to just observe?
Um, and I, you know, it's, it's obviously not something that many people do, but I talked to
people that are next to me (···0.5s) and it, it was before Covid you were, I was in places where it
wasn't just shoulder to shoulder, it was butt to butt. 'cause your shoulders were like this (···0.8s)
and, you know, talking to the people next to you just wasn't something that you do in New York
and New Jersey for some reason. But I did, one guy told me in all the years he's been coming,
nobody's ever talked to him. (···0.6s) And he goes, every, you know, every so often to pick up a
property if he can.
He explained to me who the different people that were, that were there and who was working in
cahoots with each other on the bidding. And he goes, watch, these guys will get, they, they'll get
frustrated because everybody's going up in small increments of money. They'll jump it up
10,000 or more just to get all the low low bidding players out. So they, they know it's gonna
come closer to a certain amount. Um, so what I'll try to do is figure out who the, the people are.
And at some of the auctions that we go to, the people that are bidding, like pip said, aren't the
ones with money, but they're also backed with people that have money.
So they're borrowing. I I know some investors that go to auction who borrow money that they're
gonna use for 30 days, they'll pay for that for 30 days, then they're either gonna wholesale it or
they're going to get it. They already have another source lined up, but the money that they use
to put the down, the, the amount that's required down, which could be in some cases 10%
down, it could be all of it has to be due or anywhere in between. So they get that money and
then they go back to their other source and you know, they pay back the original, um, person
that they borrowed because that person's not lending beyond 30 days and they get their longterm,
uh, strategy handled another way.
(···0.6s) But, um, certainly being able to go there, find out who's who, who the players are. You
see the same people if you go up to a regular auction or go to the regular locations, um, you see
the same people playing over and over and I have talked to the auctioneers going down the
elevator on tax auctions, you know, about tax auctions.
And they'll tell me, you know, they're paying 10% or 15% over what they should or you know,
now I know I've got the person that I need to talk to. Other people that I've talked to are the
process servers. (···0.8s) So if somebody is going, I say, well, you know, you're going out and
serving how many people in a day? Are any of them nice properties? Hey look, could you give
me a heads up on any of those places that you're going in advance so that I know you know
you're gonna serve them, but I know that I can get out there and I will pay you on a per lead
basis.
(···0.9s) So they're like, yeah, we're doing like nine services a day in these specific areas that
you're interested in. Great. So you can find your property finders, you can find your money, you
can find investors that you could wholesale to, you could find people that you partner up on flips,
et cetera, at these uh, locations. So it's way more than just, um, attending for you to buy. So
good point there. Pip. (···0.5s) So Vicki, we're way over the 30 minute now. So what are we
gonna talk about on the next video?
We are going to continue, uh, talking about leads and we're gonna get into some of the other
resources like, uh, the helping, getting the government to help us with our marketing too. Very
good. We'll see you guys on the next video. (···0.1s)
(···2.0s) Okay, so let's get into some examples. Based on the type of media that we're using
and some samples that I caught, I pulled up as far as the cost associated with them, I tried to, I
think, identify where the cost came from. Again, not saying that just because I've used that
source as the example here, that you need to, there could be a better source out there. Um, but
if you didn't know where to start to, to get comparisons, at least this is somewhere to start.
(···0.6s) So one of the things that we, um, sometimes do is the door hanger campaigns, and
that means that somebody's going to be walking up to that door if nobody's there, maybe
leaving something on the doorknob, um, or, you know, leaving a piece of material with them.
Do not put pieces in anybody's mailbox that you didn't put postage on, because that's theft of
service of some sort. And the, the government doesn't like that. And so we don't, let's not get
caught up in doing those things. Those things, if you're gonna be delivering door to door, don't
drop it in the mailbox. Okay?
Um, you might attach it to the door, and that's another thing that, uh, happens. We, we
discussed with, with pip, you know, sometimes leaving a, a note on the door, it could be a post-it
note. Sometimes you can get pre-printed post-it notes, and they now have a post-it note that is
intended to, uh, fare with some of the weather conditions that are out there. So there's like a, a
gorilla, more of a gorilla glue, glue behind it, but intended not to damage paint and things like
that. So the post-it notes, um, do tend to get a, a (···1.1s) response, a good response, maybe
more so than, uh, sending a mail, a piece through the mail where it gets shoved in there with
everything else, because it's right in front of your face.
But that means that somebody needs to go and put that, uh, note there. So it might depend on
what kind of campaign you're using. Um, and then another thing that people do is take a piece
of, you know, copy paper with a, a marker. Let's say you're using a red marker hand. Write a
note on there, and, um, say something along the lines of, I, I, I'd like to talk to you about your
property, please gimme a call, blah, blah, blah.
And, you know, make sure that it doesn't put somebody off as far as being alarming, but
(···0.8s) then that instead of handwriting every single note, what they're doing is taking it and
copying it, a color copy so that that red marker looks like it was just written. Any information that
needed to be added to it that was specific to the property, there's a space on there that's left so
that you could take that same red marker and right on it, put it up on the, the door or whatever
with the tape or the painter's tape, the blue tape that Pip was talking about before.
(···0.5s) And, um, that is another way, if you wanted to look more professional, uh, you might
have a, a (···1.0s) door hanger, custom door hanger done in this case, you know, we've got an
example up there of homes wanted, do you or your neighbor wanna sell? And we can pay your,
your, uh, for you, for your property, or for help us helping us find a neighbor that's interested.
(···0.5s) And in many of the cases, as as many as possible, where it makes sense, we're using
what's called the QR code.
And the QR code. If you were to hold your phone up to this screen right now (···0.6s) and have
your camera set, it'll probably, if it's a smartphone, it'll probably give you an option to click on it
and go to whatever the resource is that that QR code is tied for or tied to. In this case, you're
gonna find that it goes to, uh, whatever it takes, because heck, I'm in marketing, and these are
examples of some of our marketing, so I'm gonna send you to our website.
So anyway, um, just to give you an idea, uh, if you are walking up to a door and wanting to
leave a (···0.6s) door hanger, in this case, the sizes are up there and the costs are up there.
There's usually a price break point where if you order more, it's gonna make sense, um, for how
many you think you need to do the larger quantity, because the price drops, as you see here, a
hundred versus 2,500 is a significant price, cost, uh, price difference.
But a hundred to 500, still better. But you might not need 2,500, but that, even though it costs
twice as much as as the 2,500, a 500 quantity, still makes a pretty good sense. If over a period
of time you're gonna be using those, uh, those pieces, we'll call them mail pieces. (···0.6s) And,
um, in, (···0.8s) in our situation, (···1.0s) we have had a letter in an envelope that was delivered
door to door with gloves on and with masks on, is to let people know, Hey, this is, you know,
something that we're doing, being conscious of other people's health and safety, et cetera.
Um, in the past, I've had students who were approaching, let's tie this to a campaign who were
approaching people in pre foreclosure. (···0.6s) So one student had two young daughters, and a
lot of times when people see someone walking, walking up their, their sidewalk, and especially if
they know that they've been bared with pre foreclosure, um, pieces, and that people know about
it, you know, they might be apprehensive about even answering the door, but he had two little
girls.
One was around the age of, um, seven or eight, and the other one was nine or 10. (···0.7s) And
so he lets them go up, they're carrying their brochures and, and, and the door knocker pieces,
they're, they're, uh, part of their campaign and they're skipping up. They're always so happy to
do this. So now when somebody sees kids coming up the driveway or coming up the walkway,
they're, they're not (···0.6s) as, um, apprehensive to answer the door, and they're, now, they're
more curious, what's going on here?
So he says, he lets the girls get up there and knock on the door, ring the doorbell, and, uh, you
know, they're, they're welcomed and, and so on. Then he introduces himself with a smile on his
face and says, you know, according to some of the public records, there's an indication that you
might be going through something that I've been through before. And he had been through, it
was authentic. So he said, you know, I've been through the process of, uh, going through
foreclosure, and I've got some information that if you don't already have a solution that could be
helpful to you, and I would share my experiences.
If you have five minutes or so, you know, for me to leave you information or answer any
questions for you that might be of, of, uh, help. And so if somebody approaches you that way,
Hey, I think I can help you. I've been through this before. So now we're identifying, identifying,
we're building rapport, we're building a relationship, (···0.7s) and if that is possible for there still
to be a solution, then that's a great way to get door open where all the other postcards and calls
and everything else might have slipped through the crack.
Um, I can tell you that follow up is one of the reasons that we have gotten some business that
we've gotten is because the, the follow up and the authenticity and the custom, uh, conversation
that comes from even a no, we're not interested in selling, has resulted in referrals or, uh,
maybe business that we wouldn't have gotten otherwise. So (···0.7s) think about these
campaigns. Again, I'm trying to tie the campaign and the mail piece together for you, give you
some ideas, but it doesn't mean that it's limited to that.
Um, on the top there, sometimes we're trying to do brand awareness, sometimes we're trying to
get call, uh, call to action steps taken. Uh, so using a business card for, other than (···0.6s)
providing your business contact information, like a marketing tool that says, Hey, this card could
be worth money to you. And then the other side tells how that would work. So part of your, uh,
campaign could be leaving these in areas where people might be interested in picking them up.
Could be the office of a foreclosure attorney. (···0.8s) Could be, uh, you know, where
somebody's going to get, uh, help from a local service or a local source. Um, it could be, in this
case, you know, we're looking for property finders. Could be that we leave it at a (···0.6s)
student union place, you know, cafeteria at a a local college. Um, you know, so thinking about
what you have around you, who you're trying to contact.
If it's, you know, a student that needs money, then (···0.5s) where did they hang out? You know,
it could be a, a, there's a, a place in Greensboro called Insomnia Cookies that's open till two
o'clock in the morning for cookies and coffee. So it could be someplace like that, but to always
have them out there and have a goal of how many you wanna distribute that week or that
month, uh, great thing to do. So looking up what the, the cost would be for a business card. And
these examples come from Vistaprint, and everybody that I've talked to that has used Vistaprint,
and we use them too, has been satisfied with the cost and the quality.
So that means that the value is there. (···0.7s) So, um, looking up, you know, what it might,
what it might cost you, as well as some of the templates that they have, you know, for, uh,
investors, et cetera. That definitely is a recommendation that I have for you. And not only for the
cost example, but also for the different types of pieces that are available for you to consider in
your marketing campaigns.
Um, and the cost there, 25, starting at $42 for one type, uh, standard, a hundred of them
starting at $15, I think it's pretty reasonable. Um, and then of course, as you check out from
there, they give you all these other possible examples with your either logo or things on it there.
And they caught me with this one with the T-shirt. (···0.6s) So for my team, they have t-shirts
that have a QR code where people are wondering what is that? They can be pretty far away,
hold up their phones even without us knowing, and go straight to our website from that.
So if you wanted to see how it works, you know, if you've got a smartphone, put your camera on
that QR code, and all you have to do is tap and it takes you off to a website, whether you're
working with a website or whether you're working with a, um, maybe a, a landing page (···0.5s)
or, you know, any other kind of thing that you can tie to a QR code, which, by the way, creating
QR codes is free with QR code generator, and, you know, whether you wanna put it to a, a
website or landing page, et cetera, or something else is up to you.
But you can learn more about that by going in, searching on Google QR free QR code
generator, and you'll learn more about that particular topic. But if nothing else, somebody says,
Hey, well what, where's that gonna take me? What is that gonna take me to? Can start a
conversation for you to say, well, you know, if you're looking to sell a property or you're looking
to buy a property, or you're looking to rent a property, or you're looking to be one of our finance
partners or partner on, you know, anything that we're doing business-wise, you know, check this
out, but it's a, a conversation starter, isn't it?
(···1.0s) So just wanted to put that out there. Sometimes it's not as as obvious as a brochure, a
business card, a a door hanger, uh, but something a little bit more unique. If you wanted to
donate shirts to folks on the street, (···0.8s) or even a sponsor, a baseball team, you know, why
not have a QR code on there that, you know, everybody with curiosity and, and knows how to
do this, could (···0.5s) just, you know, in their free time waiting between innings could, uh, check
that out for you.
Um, so just an example. (···1.0s) More examples. (···2.0s) Show me a sign. Quite literally, you
know, we do have signs everywhere, and I wanna point out as far as signs go, these are called
bandit signs. And yeah, I know I've kind of blurred out some of the phone numbers, but, uh, you
know, they're not paying us for their advertising. So anyway, we would put these out on
properties that we are working on, or in neighborhoods where we've done some, we have a, a
generic one that is, um, basically talking about if you or your neighbors are interested in selling,
or you're looking for another fine home, like the one we're working on here, that kind of thing.
But make sure that where you put these, it is an area where people have to slow down or even
stop. That would be better. (···0.6s) I am constantly whipping out my phone whenever I see a
new sign, because it's not just the, (···0.6s) the advertising for whoever's got the sign up there
that oftentimes is going to be you.
But if you're trying to, let's say like you're wholesaling and you're trying to build your buyer's
database, many times these are going to a call center. But if you, you know, when I know, I can
tell when I get a call center and I'll say, look, can you pass this message on to the owners and
let them know that I'm an investor, I wanna talk to 'em about blah, blah, blah. That could be part
of your, your list. I have called the ones that were, um, just cardboard signs, because every time
I was taking a corner in this one neighborhood where I was prospecting, I see the same
number.
And to the point where when I got them on the phone, I was like, you know, I see your signs
everywhere. Are you a wholesaler? Are you really looking for these for yourself or, or what's the
deal? (···0.5s) And found out that they were flipping before, but now they're mostly wholesaling
and they're gonna get back to flipping. And I said, look, can you put me on your list? Let me, let
me be towards the top. I'm really interested in buying in this neighborhood. At the time, they

didn't have anybody, any in that neighborhood that I was looking for, but they had one in a
neighboring city, and I would definitely consider that as well.
So getting on somebody else's list, even if you would put your sign out where they're doing
theirs, is still a good thing to do. Um, what I would re, what I would tell you as far as etiquette
goes is never put your sign over somebody else's and bury theirs. That's just rude. And, and as
far as, um, prospecting and professionalism, you just don't wanna do that. But on your signs,
make sure that your writing is big enough. It drives me crazy when somebody's filling in
information like a phone number and it's not thick enough or big enough.
They write it small, and it would take extra effort for me to be able to get that number off of it. I'd
have to drive around the street again, or get out and take a picture of it, or, you know, do take
some extra action. Then I'm not necessarily willing to do, I'd rather take a picture of it and be
able to zoom in. So it's gotta have that. (···0.7s) It's, what we're looking for is called white space.
Even if it's not white, it's yellow or it's blue or something else. It means don't put so many words
on there that is difficult to read at a, uh, even a reduced speed.
And just make sure that the, the main point is out there. If you buy houses, one that I called
wasn't about buying houses. It was a handwritten sign that said, we sell houses to investors.
Meaning they're reaching for a different market. They were reaching for people like me, and I
absolutely had to call to find out, you know, what they had and what they do. It was a boutique
real estate company that was, um, a wholesale. They, they specifically worked on wholesale
stuff. They had one person in there that was taking the retail stuff and putting it out on the m l s,
but it was a brokerage dealing primarily with wholesale opportunities.
And they had, um, lists of people that, investors that they were working with and about 10
people inside of their office. But I wouldn't know that unless I called from a sign that piqued my
curiosity. And so you might say, well, what am I, what, what am I gonna be paying for costs for
something like this? Um, you, I, I did a quick Google search and came up with these resources
and examples, and the, uh, costs on there.
Were ranging anywhere from, you know, $84. Uh, you know, (···0.6s) I don't think you're gonna
get 1 cent unless you're, um, buying something that is in huge quantity. So, you know, obviously
you're gonna click on these and say, okay, what is it typically going to cost? You can get them
for less than a dollar a sign, but you're gonna also have to pay for the post that goes, (···0.5s)
that the sign goes on.
Or if you're going to try to, uh, cut your costs, you might get some of the wooden stakes that go
in the ground. Here's a couple pointers with the wooden stake kind of things. There's a reason
on there that I put that flute direction, meaning the inside of those corrugated uh, pieces, there
are things that go up and down and things that go sideways. So vertical and horizontal. If you
have a, a wooden stake and you do a vertical flute, meaning that the, the, the insides go up and
down, a strong wind is going, it could blow that and just bend it around and make your sign
ineffective.
Not useful. You can't read it. So if you're doing a stake or something where you've got some just
one vertical piece into it, you wanna make sure that the flutes are horizontal, so that if the wind
blows, it doesn't, it's not as easy for it to, you know, wrap around. Um, but if you're putting it on a
stake, you need the vertical ones so that the, the, the portion of the, the stakes in the ground,
the, the frames there can go through the vertical points on that sign. Uh, so, so just some
pointers there for your benefit, hopefully.
Um, a few other things about signs and the placements, et cetera, (···0.9s) you wanna make
sure that you are aware of what the city's regulations are and or the fines. Fines typically range
somewhere between the two to $500 price point, and you can include that in your budget if you
want to. Um, you wanna make sure that they're in high volume areas where there are drivers or
pedestrians, of course. Um, but the other thing is you might wanna create, if you're gonna really
do this professionally, you might wanna create a root map to know where you're placing those
signs.
If you are targeting a neighborhood, for example, you may want to, to say, okay, every three
weeks I'm going to take up all those signs that are left, assuming that somebody didn't remove
them. You, I wanna take all those signs and move them to someplace else. Because what
happens is people in the beginning, they notice something different, but after a while, those
signs to tend to blend into the background and they don't notice 'em anymore, and so they
become ineffective.
So if you've got a team of people that are going around taking up the signs that are still there
and moving them onto the next place, you wanna be familiar with where they have been in the
past, you know, track what the, the, um, success rate was with them, the, the efficiency and
effectiveness of them, and then, you know, take them to another neighborhood. Uh, again, the
points where people are leaving that neighborhood is gonna be a good place for you to place
them. Um, make sure that they're legible.
You know, that you've got, you might consider your, your custom colors in that one where it
says, using marketing, uh, the a hundred signs for 99 cents each, that looks like it could be
more of a branding color or setting it aside from everybody else kind of color. Um, again, as you
look at the examples, what stands out for your, your mind, your eye to see? And maybe you
wanna consider that as you're designing your piece. Uh, make sure that the font is large and
that it's easy to read.
Don't I already told you? Don't block the other signs. Um, gather the, the information from
everybody else that's putting a sign out for your buyer's list or your, uh, list in general. Make
sure that your number is easy and not traceable. Why would you want it to be not traceable?
(···0.7s) In some cases, if you have (···0.7s) a, uh, an ordinance against the, the, uh, placement
of signs, let's say, (···0.8s) and, and making it not traceable that (···0.5s) ties into using the call
center or Google Voice.
Um, some of the other things that are out there, but I read an article in Orlando that people were
complaining about, you know, all the bandit signs that are out there. Well, if you're not in
business and you don't know the value of these to your business, then it might be an eyesore to
you, and they might get complaints. But (···0.5s) in the article, they were talking about how, um,
they, they tried to get the, the signs out, you know, they're, they're banned or, or whatever, but
they, the fine for it here is $200 per sign, but they say that catching and prosecuting them is like
swatting mosquitoes.
(···0.6s) So, and they go on to explain that they have 40 different code enforcement officers,
and they also hired a private firm. (···0.7s) And between them just, I thought that this was a, a,
an interesting in piece of information between them. In this area, they collect about a hundred
thousand signs a year. So that's why you wanna do what you can to stand out, um, realize that
it might be a, a temporary thing, but if you're picking the right neighborhoods that you're
targeting as far as your custom selection, it might be, um, still effective for you to do.
And they say that as soon as one is plucked, another one pops up. Uh, they, they did try a few
years ago, like three or four years ago, to do something with a robocall disruption, meaning that
whatever the number was on the sign, they had an automated system that was dialing all the
numbers and playing a recording saying that the postings were illegal and that the business was
subject to citations, et cetera. So they were trying to use a scare tactic (···0.7s) and, you know,
not, not saying that you should or shouldn't just kind of reporting the information (···0.5s) and
letting you make informed decisions on how you handle things, but they said that the bandits
just started changing the, the numbers and using cell temporary cell phone numbers, um, and
that the citations were (···0.7s) easily and usually ignored since many times there was no
property for them to attach a fine to.
So, uh, they weren't able to do that. (···0.5s) And then the judges didn't want the system to be
bogged down with these minor offenses in their, um, in, in their court dockets.
(···0.6s) So you, you might weigh out whether or not you want to, uh, play the game with them,
or even if you have to. Uh, there are other things that you can do. Um, there are places that you
can place signs like the, uh, bus stops. I constantly see a sign that says, this is available for rent
inside a place that they've already gotten the permit for. So compare what it would cost for the
placement of a, a sign or a poster someplace that they do allow it to.
What is the cost if I get fined otherwise? So just something to consider, why do people continue
to do this even though the signs get pulled up? (···0.5s) Because in many cases it's still
effective. (···0.5s) So you've gotta weigh it out, you know, if it's not working, why am I gonna
continue the placement and the cost if it is working, is it working to the extent where it makes
sense for me to continue doing this?
(···0.5s) And, um, playing the game with the local authorities, right? (···0.6s) Another piece of
the cost, let's say that we're not doing the printing, that we're doing things like what's called, um,
R V M or, uh, the, (···0.8s) the, the (···1.0s) voicemails, okay? The recorded voicemails that go
out to folks. (···0.6s) Sometimes you can tell that it is, uh, um, something that's robodialing, but
that has to do with the message.
If you are recording that message (···1.0s) and it's a voice, and it sounds like it's a message that
is specific to that person, Hey, I, I noticed that you have a, a property that's been vacant in an
area that we're looking to buy. I just wondered if you'd ever considered selling it. Um, can you
gimme a call or a text back at this number, blah, blah, blah, and let me know either way,
(···1.1s) that sounds like a very profe or a very personal message as opposed to one that is
canned and sent to thousands of people, which is probably the case if it's one of ours that is
gonna be sent to thousands of people in the end.
So trying to make it a, uh, uh, voicemail message that is (···0.9s) coming across personal, you
know, as a personal message is part of what you wanna do. But then you say, okay, well what's
it gonna cost me to get that person's, uh, phone number to be able to send that voicemail or to
be able to send a text message to? Well, this is an example of a company, uh, prop stream
software (···0.6s) is, um, and, and it's not the only one out there. I've given other examples.
Data zap, skip genie, datafinder melissa.com, um, bat batch, skip tracing.com. There's different
price points that for the quantity, et cetera. Uh, and on here, I've given this example because
they split it, it between phone calls, emails, and the combination of both to give you an idea for
the, the quantity that you're doing, what it may cost you. So if you're doing one to 500 and
you're, you've got a list, you have to start off with a list of, in this case, people as opposed to
businesses.
Um, so if you've got a list of people and information about where they are as far as an address,
et cetera, which is what we've been downloading from these other sources, then I can send this
list or set it up here, have it searched. I get charged based on the number of responses that it
has. So if it doesn't have a phone number or an email for these, then I'm not gonna get charged
for the records. (···0.6s) And the other thing is at what we talked before about the fact that there
could be multiple phone numbers or multiple emails, if one record comes back, no matter how
many are on it, they are only charging for that one that is returned, one record returned, not for
every email or phone number on there.
You wanna make sure that whatever source that you're looking at, that you are familiar with how
they're gonna charge. And you'll find if you test one service against another, that some tend to
have better lists than others, and it may depend on where they're pulling it from. (···0.6s) So it's
again, something that you're going to check out and say, okay, uh, I've gotta do a little bit of
testing. So let me test, you know, maybe, uh, a lot of cases, I think it's about 200 or 250 that you
get that price point and make sure that you get as many in there as you can.
If I'm testing one by one or searching one by one, I might go to, just so you know, white
pages.com, which would use a source called intelius.com. So white pages, I can do a search
based on the name (···0.5s) and, you know, some other, uh, locational kind of things like city or
whatever, (···0.5s) or, uh, I can do a reverse search on the address to try to find, uh, information
there.
So there's a few different ways that I'll do things, depending on what I'm trying to achieve. I will
even look up, I hate to say this, but on Intelius, I'll even look up people that are related or
connected somehow. I, I wanted this one property so badly and, and to get in touch with them,
their information was outdated. So I looked up an ex-wife and I got the information off public
records, the divorce records, and sent her something that's it. Said, you know, I'm trying to get
in touch with so and so.
Wasn't sure if you were still in touch with them. Basically, I'm looking to, uh, get information
about the, this property and whether or not they wanna sell. (···0.6s) So I, I will send to others,
and I found out the information from Intelius on White pages.com (···1.3s) and just looked up
the, the people that were associated. We talked about talking to neighbors and trying to track
things down that way. And then skip searching is another, uh, way of doing it too. (···0.7s) So
(···1.0s) here's a data append service and, and what it would cost.
Um, but what we wanna do next is start pulling these things together and say, what's it gonna
cost me for this campaign so I can work it into my budget? (···0.8s) Well, if I'm buying something
in my case from, uh, a resource where I have a monthly cost and I can get up to 5,000 records
for that month, monthly cost, then on my list here, you can see the list purchased cost per
record for that month. And that quantity is gonna cost me a penny for each of those.
(···0.8s) If I skip trace those records. The highest price for, for getting both the, the phone
number and the email on the example that I showed you was 30 cents. So now I'm up to 31
cents and it's just the, the contact information. But if I'm gonna print a laser, I print a laser letter.
So my laser printer will not, um, have the, uh, the spill that the inkjet would, my laser printer
might cost me, you know, 30 cents. Um, if, if I'm printing the, the letters, it might cost me 3
cents.
The more likely, uh, whether it's mine or somebody else doing it, you know, I'm, I'm going to,
um, add those costs in printing a postcard. I think I showed you the Vista Print as a resource. If I
printed from them, I looked up the five by seven, I forgot what quantity I looked at, but it was a, a
lower quantity and it was 26 cents for that. Or a door hanger might've been 56 cents. 'cause of
the quantity that I selected there, um, the business cards that I use for those, uh, $500, this
could be worth $500 to you.
Uh, that was 7 cents each for the quantity that I selected. So you're gonna go in and say, how
much is it going to cost for me to either have an outsourced company do this or for for me to do
it myself? And you're gonna start figuring out if I'm doing a postcard, what my postage is, if I'm
doing every door direct, I can get it down a, a lower cost. Um, or if it's a, a group of people that I
need to really look professional and I wanna do first class letters, then it's gonna cost me
another 55 cents.
(···0.6s) If I am doing this with a, uh, service that allows me to do ringless voicemail, you know,
where it's a, um, a call that's going out and hopefully coming back, it's probably gonna cost me
about 6 cents. There are options for me to do broadcast texting. I could do it from the same one
that I do the ringless voicemail for, but there are other options out there that I can do bulk, um,
and get a text message out there at no cost. Um, email, still no cost. So I'm gonna take the
campaign, I'm gonna take all the touch points that I'm going to line up and say, okay, if I'm
touching these people eight times, (···0.6s) how can I, you know, what is it gonna cost me for
each of these?
And I can design a campaign and then figure out how many I can do with my budget and, you
know, reach that month and plan it out if necessary. (···0.9s) Pip, did you have something that
you wanted to say about that? Well, No, I had nothing I wanted to say about that. I've done my
best on this section to not interrupt and try to add time, but we're already at our 30 minutes, and
I know you thought it might be a lot shorter section, so No, No, no, I'm good.
I'm good. That's all the stuff that I wanted to do. Make sure as you gather this and you think
about the different ways, ways that you're gonna touch these fee people, make sure that you
realize five to eight is the minimum that you wanna design in your campaigns, but look at the
cost. Say, can I, can I scrub my list with a 35 cent cost before I do a 55 cent cost or a 6 cent
cost if I spend 30 cents to get the, the email and um, phone number from it?
So just saying, you know, we've got some things to consider as we design these, and then we
can work with our budgets to get the, the most effective outcome, measure what the results are
so that we know whether we wanna continue that or change that piece. Uh, split test, you know,
means the message and the, the colors, et cetera. But other than that, we're pulling it together
(···0.5s) and looking at our costs and just kind of, you know, seeing what this campaign would
be. (···0.8s) So next time we're gonna talk about, talk about once we get these and we want our
c r m our customer, uh, relationship management tools to, um, focus on, uh, whole campaign
and then schedule our campaigns.
So those, those are the next couple of things that are coming up in, uh, future modules. (···0.6s)
And, you know, that's just the next steps. (···0.7s) See you guys on the next video. Okay.
(···0.2s) Four. (···3.3s) Okay. So we were talking about, uh, different c r M programs. I had a
few of them listed on the, the last screen. And I wanted to just jump into some of the websites
that show what these different c r m resources have available and kind of get a feel for the
differences between them. Everybody's trying to make it user friendly. Everybody's trying to, uh,
make it as robust as possible. Try to keep it affordable as you're starting and expanding your
business.
So they have different pricing levels for their, their, uh, services, depending on usually what
users, (···0.6s) the number of users that you're gonna have, but also they might limit some of
the features so that you're not overpaying, but you're also, you know, wanting to grow your
business and maybe get more tools, more, um, people allowed to use them as your business
grows, and then they can get more money from you. (···0.7s) So the first one I'm gonna start
with here is real eFlow. (···0.8s) And as you can see from a marketing standpoint, one of the
smart things that they did is put the testimonials right in the beginning so that you will know that
other people are happy with this too.
But that's just something for me to point out from the marketing standpoint, not that we're
endorsing any of these, uh, specific softwares, it's just as an educational tool that we're looking
at them. Okay, (···0.6s) so I wanna start poking around on some of these. Um, and I wanna see
what they have as far as features. Um, I'm not gonna get into the real stories or, you know,
contact us kind of side, but, um, if we scroll down (···1.1s) here, they've got real estate investing
follows a predictable six step SI cycle, okay?
According to them. (···1.1s) I don't know that I would agree with all of them, but let's just take a
look at this. (···0.5s) So, generate leads. This one happens to have an ability for you to go in
and grab some leads (···0.8s) and (···0.9s) get your, your, um, c r m started. 'cause one of the
first things that you have to do is have customers.
So customers are contacts, and one of the first things that people are gonna say, well, do you
have a way for me to find customers? Um, because I don't have any of my own? Well, that's not
you, because you've gotten, uh, many resources already about where you can find leads, but
they have it available too. And they're gonna have the filters here that will allow you to identify
cash buyers versus sellers versus people that are, um, motivated in their circumstances
because they've built that into their searches as well.
(···1.0s) And they're probably getting it from a lot of the same resources. And, uh, core logic is,
is, uh, probably one the biggest databases out there that everybody's pulling from, including, I
(···0.6s) believe that, uh, ListSource is a CoreLogic company now. (···1.3s) And we go down to
the next one is analyze the deal. So remember this was one of those things I said, you might
wanna have the ability to analyze a deal and have a pipeline, et cetera.
So they're, they're saying, Hey, the next thing that you wanna do is analyze a deal. Well, that
means that there's probably something like comps that you could check, um, uh, some (···0.6s)
calculations as far as formulas (···0.5s) and figuring out, okay, what would this look like if it was
a wholesale deal? What if I was gonna flip it? You know, would this work as a, a rental? And
you can look at your r o i your return on investment to say, which is the best thing based on the,
the information that you put in there, the criteria that you put in there, and what would be your
maximum allowable offer.
So they've got this Analyze the Deal piece here. Um, then you've gotta make the offer. (···0.6s)
So they're saying you can, you know, click on something to let your system know what stage or
status this is in, it's under contract, or the next thing is to fund the deal, rehab it, et cetera. So
making the offer, they're not saying that they're telling you, uh, they're not telling you that they've
got the contracts to make offer, although I think that they might have the ability to upload them,
but they do have something on here, a pre-written script (···0.5s) inside of it.
So they're saying, okay, our customers have identified that I'd like to have this tool that helps me
to establish rapport, eliminate fear, and come up to a quick agreement. So they've added that
as a feature for the, this particular site. (···0.7s) The next one is to fund the deal. (···0.9s) So in
this one, which is not common to everybody, but in this one they have a select private lenders
from a dropdown menu.
So people have probably identified themselves as being (···0.5s) able to fund deals or
interested in funding deals. So they may have a funnel for that. I've seen this feature come and
go in different software programs. (···0.6s) Okay? (···0.9s) So (···1.0s) that says, uh, send out a
pre-written direct mail campaign to set a meeting with a potential lender. So (···1.0s) sometimes
the funnels will, will take your, your deal and kind of put it in a package and say, here's a, here's
somebody, here's an investor that's looking for funding.
Are any of you guys that have signed up interested in funding this? That's one way. Another one
would be, um, here's identified cash buyers. (···0.6s) And if we send out an email or send out,
um, a, a written campaign of some sort, even if it's US mail, um, here's, here's how we can use
this to, uh, identify these guys and say, are you interested in funding other people's deals?
And they've got a credibility kit too. (···0.7s) So this, this feature could vary from one to the next
as well. As far as what they have available. Good thing is they also have a trial period that you
can check it out, (···0.6s) rehab the property. Now they have this in parentheses that this is
optional. (···0.6s) So that tells me that this could be an add-on feature. Maybe it might cost a
little bit more, possibly, maybe not.
Um, but, uh, a lot of different (···0.7s) software options have the ability to go in. They have
contracted with other companies that tie into what does it take in certain zip codes to identify,
um, the, the labor rates and the material rates. And based on where the property is located,
they're tying in that database with their, um, uh, fields to say, okay, if it's California, it tie in with
these numbers.
Um, and they might, you know, they've got something on here that says you can walk through
and, you know, make notes of things. And from that one step, be able to, uh, come up with
some numbers for an estimate on what, what it would cost. (···0.6s) And usually there's like a
different levels of upgrades that you can put into these things. Um, they, they call this one, I,
what did I forget what they call this one.
(···1.5s) I wanna say hammer time, but I know it's not hammer time. It's something like
something with a hammer in it. Uh, I know another company uses, uh, a resource called Blue
Hammer. And there's usually a, (···0.6s) a feature that will help you do at least some preliminary
guesstimate on the, uh, rehab costs. So that's, uh, something that may or may not be included.
If it's real estate specific software, it probably will have a feature that is, is, uh, possible. If it is
just a c R m that's for any kind of business, it probably won't have that.
Um, and then are you gonna sell or rent the property? So they take it a step further and they
say, once you've got the right buyer and you, you, you've, uh, or you've got the right renter, you
can use these fill in the blank legal documents. So maybe they have some additional documents
here that can be uploaded into your, uh, customer database. Okay? So they're trying to make it
look easy here, but there's many other features that are not, uh, they're not going into a lot of
details, so it doesn't confuse folks.
(···1.0s) So let's see. Free daily leads. So that's the, the lead, um, generator there. (···0.5s) As I
scroll down a little bit further, (···0.9s) it, now they're talking about lead pipes. So that I believe
is, um, yep. (···1.2s)Represented right here. (···1.4s) So remember the filters that I mentioned
before, that's what we're talking about here. Uh, properties with high equity properties that are
owned by, out-of-state owners properties that are free and clear, these are all the filters that you
may see.
And they're filtering information very much that's pretty similar from one, one, uh, resource to
another on the filters that are available now. Okay. (···1.1s) Sometimes they kind of pre-do the
pre (···1.3s) group the filters for a particular type of lead that you're looking for. Um, if I scroll
down to the bottom, I often do, (···0.6s) there's usually a map down here.
Okay, so they've got under the tools, marketing engine, business management, and lead pipes.
Lead pipes. We just saw what that was. So let me see what they have as far as marketing
(···2.0s) and (···2.3s) find the quality leads. Instant access to leads 24 7. (···0.7s) That's what
we were looking for. The, what do they call it? Lead pipes. (···1.5s) So that's lead generation.
Now here's the marketing side. Custom websites in under three minutes.
(···0.6s) Custom websites, that's multiples. (···0.9s) Mm. If you get their (···0.7s) lowest level of,
uh, cost, it's go, probably gonna limit this to one website. As you go up in the, the monthly, um,
fees, it's going to probably add additional websites. Um, let's see, custom website under three
minutes, no web design. So they've, they've kind of given you a template and you can go in and
customize it. Okay, (···0.6s) SS e o.
So search engine optimization, optimized websites and squeeze, squeeze pages. All right, so
that's good. (···2.8s) Hands off, direct mail. So these guys are also, uh, having a feature on
here. And it looks like on their example, it says, how many pieces of direct mail would you like
each homeowner to receive? Now, that's kind of limiting 'cause I don't want them to be all direct
mail. I want some to be phone calls and emails if possible.
Uh, but they do allow me to design the campaign touches kind of like that. (···0.8s) And they've
got a little calculator there on campaign details. They probably have some templates, (···0.8s)
and I should be able to customize those. Automated email marketing. (···0.5s) Awesome.
(···0.8s) So (···0.7s) that's another, uh, thing that I'm gonna find out. How, how much is it gonna
cost me, if anything for these emails to go out? There might be a limit on what I can do with the
level of, of, uh, um, membership that I have.
(···0.9s) Property listing pages. So once I get the property under contract and I wanna be able
to market it either as a rental or a property that is available for sale, then I can do an individual
property website. So not a whole website, a full blown one, but one that is specific to that one
property. So it's usually a one pager, or it might have multiple pages, but, uh, you know, again,
it's a template that you can select from.
Um, and that's good. Many of the resources that I've looked at have unlimited number of
property listing pages, single, single property pages that you can do. All (···3.2s) right? And then
scroll, (···0.8s) scroll, scroll to the bottom. Again, (···1.9s) let's see, websites, we've talked about
that direct mail. We know they have that now. Marketing library. So they have, uh, marketing
materials that you can take a look at there.
I'm not gonna go into that. Uh, property listing pages, these are all associated with the
marketing, email marketing, mobile marketing, (···0.5s) okay? So I'll probably explore those if
I'm interested in, in this, uh, as a potential resource. (···0.9s) Now, business tools, so this is
another area, oh, hammer Point. It's not Hammer time, hammer point. That is their repair
estimate and rehab plans, uh, without a contractor. (···0.8s) So, um, I would take a look at that.
As a matter of fact, we can, I'll come back to this page or this portion of it. (···0.8s) So Rehab
Planner, (···1.4s)taking the guesswork out, here's the features. (···1.0s) Simple interface. Um,
let them do the estimating. (···1.8s) They're using Home Depot, by the way. If you go to
homewise, h o m e w y s e.com, that's another free estimator. So whether you find it inside of
your C R M or whether you say, Hey, I'm okay with going, uh, to another website and using the
free tools there tools there, uh, h o m e w y ss e homewise.com.
You can do things by a total project, or you can do things by an individual, um, task like
replacing countertops with, then you've got a whole selection of whether it's granted or from
MICA or whatever. Um, and you can get the estimates again based on, uh, where you are, you
put your zip code in and it'll do that for you.
(···0.7s) So, uh, if you looked at the resources on the bottom of homewise, they also use Home
Depot, Menards, Lowe's as, um, some of the basis for their information as well as other
resources too, (···1.0s) which tells me that that's retail prices. (···0.8s) Not nothing wrong with
that, but if you're doing this for a living, you probably are going to the sources that they get their
products from (···1.8s) and all right, so that's pretty cool.
Um, going down to the business tools, again, I'm going to click on C R M because that's what
we're talking about. So, oh, (···0.9s) this is neat. Smooth Fax. How many times have you had
somebody say, well, do you have a fax, (···1.7s) old school stuff? And I don't have even, uh, uh,
I used to have an all-in-one kind of printer and fax machine, since I don't have a home line, you
know, that I can plug into in the home anymore. Uh, I didn't have that, so my next printer didn't
have that feature, but they have an inbound and outbound fax machine where you don't even
need the, the machine.
So that's kind of cool. Um, being able to link (···0.7s) other people that are involved in handling
your deals into your resources. Remember I said that you might not be the only one that needs
to get access to things. Your property finders or maybe some other folks that are helping you
pull your deals together might need access. And, and I wanna be able to limit what they can get
to. So that's something I'm interested in, uh, paperless office.
So as far as admin ca capabilities here, you can, (···0.6s) it's got inbound and outbound
paperworks handled track, uh, electronically. So that sounds to me like what I was talking about
with uploading my contracts and being able to send things out. As far as contracts. Remember
they had the fill in forms on this one (···0.7s) comparables, that's probably gonna be inside of
the, uh, what the, um, evaluating the deal area there.
But let's go over here (···0.6s) to C R M. You might see things that you wanna check out later.
That's kind of why I'm going here into these sites (···0.7s) to peak your curiosity and inspire you
to take these actions. All right, so on the real estate, c r m size, (···0.8s) organize your real
estate, your entire real estate, um, investing business overnight, it says real estate, c R m,
features list management. That's definitely something I wanna be able to do. I wanna be able to
have my lists, (···0.6s) and in this case it's got up to 150 data points on each property.
So those custom fields that I told you I was creating before, I can have up to 150 fields on each
property here. (···0.7s) Assign the deal stages, okay, great (···0.5s) record interactions with
contacts for easy recollection and follow up. (···1.2s) So that's important too. Link everyone in
the deal to a specific property record. (···0.6s) So, um, list management, good thing there. Team
collaboration, we were just talking about (···0.7s) document storage and organ organization.
(···0.5s) So again, something that I mentioned before, you can tag and, um, categorize all of
these different things. Let's see, lean waivers there, updating payment schedules. Good stuff.
(···0.6s) I like that. (···2.2s) And all (···2.8s) right, so we've kind of poked around this website.
One of the things I wanna know besides what features are available and what tools, um, I would
go in and, and probably look at their, uh, customer service numbers and how many different
ways I can contact them if I need help (···0.5s) and look at the reviews.
Uh, they're, the reviews that are here are from ones that they have authorized, but the reviews
that I was talking about doing before would be like a Google search or, uh, I don't wanna be
unfair to everybody else. If you have binging or Yahoo or whatever, I just Google everything.
Google has become a verb for me. Uh, but I do wanna look at the pricing.
(···0.6s) So let's take a look. (···1.1s) Pricing plans. (···1.3s) All right, so for one user, they're
calling it light one user nationwide. Lead Access, I think I saw somewhere on their site that you
get a thousand leads a day, which is, you know, pretty good. Um, let's see, one lead generation
website. So you get one website for this level, at $75 a month, you get a 14 day trial period,
okay?
And a 30 day money back guarantee. (···0.5s) Awesome (···0.9s) pro, if you have up to 10
users, you get five websites and it costs 125 a month, (···0.7s) and unlimited users is gonna be
1 75 a month. You get all the tools and unlimited lead generation websites. (···0.8s) So, um,
(···0.7s) now here's the feature comparison. Now this is what I would do (···1.0s) is create a
spreadsheet and ma I'd maybe take these categories and put them across, not from just within
their website, you know, what they have or wi within their memberships, what they have
available.
But I would do this across multiple softwares. So do they have, um, under their lead
generations, do they have absentee owners free and, uh, free and clear leads, high e equity
leads, et cetera. (···0.6s) If you're, if you're using, uh, the real estate specific ones, they
probably are gonna have a lot of the same types of leads available from their, uh, filters.
(···0.8s) And if you start to get into the small business, larger business stuff, they probably won't
lead list these things because they're not real estate specific. Um, they've got probate leads, uh,
private lender leads. Now, private lender leads (···0.8s) is probably one that's not going to show
up in many of the searches. (···0.6s) So let's see, private lender leads that are individuals with
significant capital holdings, which can be used as funding source for your deals. So they're not
saying that it's a pipeline of people that have signed up and said, Hey, if you have anybody, we
will potentially fund the deals.
(···0.6s) So that's something that on my 14 day trial, I might check that out just to see how
they've got that set up. Uh, websites, comparison, (···0.7s) search engines. Mobi is another type
of, of, uh, resource that is an integration kind of things. Um, marketing library analyzer. (···1.1s)
So rehab planner in there.
Um, rehab estimator (···1.2s) deal analyzer, that's gonna be the running of the numbers. And a
comp tool. Comp stands for comparables. If you're new to this industry, it means comparing like
properties, A lot of times you have to put in the details so that they're really like properties in the
same neighborhood or, uh, similar in number of, uh, bedrooms and bathrooms or size (···0.6s)
or recently sold. Um, so there's different things that you might have to further define from what

they have at their level of figuring out comps and make sure that it's really an apples to apples
comparison, that it's not a different type of property.
Sometimes you have to look at a picture of the property to tell, is this house really a comparable
to this house? So I'm not comparing a single family home to a townhouse and all that. Um, so
then we go down to the, the management side of things. The c r m, (···0.7s) here's where we
start to see some differences. And this is the part that I would put on a spreadsheet, (···0.9s)
this fax, this, I would put this under a, um, uh, maybe an additional features column.
(···0.6s) So inbound outbound facts. Um, tracking progress of, of contacts and properties as you
work through them. Like a virtual, right? Uh, oh, a virtual whiteboard. So you are able to put, uh,
notes, et cetera on there. Documents, storage. So I would check into that. Um, each one of
these that you see the question marks (···0.5s) go through, make notes, uh, you know, is this
something that I, I would wanna have, you know, can I integrate with my calendar?
Uh, this one is integrating with Google Calendar. Uh, so you might, if you have something
different and it's important to you to keep using that calendar, you wanna see do they have that
ability. (···0.7s) Activity feed, let's see, paperless office communicating, um, power matching.
That was the, the, uh, finding the, the cash buyers within. Um, (···0.8s) let's see, (···2.3s) and
then financing.
So that's a, a different feature that is not available in all of the different software options.
Probably more so in the, the real estate specific ones. Um, pre-approval letters, (···2.7s)
property loans, when you found your next investment property ready to, okay? So check, check
these out as you go into these sites, (···1.0s) something that you will see comparable (···0.9s)
types of, uh, uh, features.
(···0.8s) Let's check out (···0.6s) r e i, Blackbook. Again, I'm not endorsing any one of these
over another, I'm saying that right now. This is what they're showing and these are the prices
which could change. (···0.7s) So I want you to get familiar with what is available from these
different resources and say, what do I need right now? And what is going to grow with me? And,
and, uh, the, the company as I, uh, scale it up. And, uh, they've got, (···1.0s) I'm gonna click on
get started for free here (···2.1s) and show you that they've got a 14 day trial as well.
(···1.0s) They've got the different names for things. Don't forget that these guys are all great
marketers. It's what they learned to do. So some of the things that we've talked about doing, you
know, having the testimonials on there and showing value, (···0.7s) making you give information
to be able to contact you is something that they're gonna do so that they can, you know, include
you in their pipelines as somebody that said that they were interested in this type of resource.
So (···0.7s) if you don't wanna get bombarded and you're using one of the, the websites that
says, Hey, we'll give you a list of comparison of these features for you. Realize that that website
is gathering your information. 'cause they're going to market to you (···0.6s) and maybe even
share that with other folks. And, um, depends on how their, their, uh, third party marketing is set
up.
(···0.6s) But, um, they're going to bombard you as well. So your email address might be one
that is not your personal or your business, one that you don't want to keep seeing these come
through. You might set up either a lead or a research email intended for this use, right? All right,
so let me kind of go into r e i blackbook inside of it because I have access to the inside of it
(···0.9s) and show you that the, uh, landing pages, websites, et cetera, are available in here as
well.
So you have those resources. But I wanted to show you what a property pipeline kind of looks
like. Um, and I think that my team has cleared some of these out, (···0.8s) but add a new
property (···1.0s) is the first step. (···1.3s) And once you do that and you save it, I don't know if I
have any (···1.2s) that are blanks, uh, (···1.2s) let me go into this one. (···1.7s) Um, but once
you get in there, you have all of these other tabs that start to come up with.
So if we put the information in here on a lead sheet, uh, ours is customized, so we've gone in
and added a lot of these, but you do have a certain number of them that are already, uh, set up
for you to start. And this little, uh, pencil right here will allow you to customize the fields that you
use. (···0.6s) And you could even have this become your, um, prompt for talking to folks on the
phone as well.
So just wanna show you, uh, you can change the, the, the status. So here, the different, uh,
things that you might have on here for a status for this. You know, this is a new lead. Uh, this
property's available, it's unsold, or maybe we're in a follow-up mode. Um, contract is pending.
Um, maybe it's been sold, it's outsourced. It's a dead lead. It's closed, we already bought it,
whatever. Okay. (···0.7s) So that's a, the status and then the deal type, you would identify what
this is going to be for you.
Okay? (···0.6s) And (···2.2s) the next thing, uh, the contact information available on this
particular one. You could add new contact information or existing from your database. Here's
the repair list. (···1.1s) And I don't think that this one's filled in, but I'd wanted to show you an
example of, uh, something that might be set up as a, a pre, um, pre-done list for you. Uh, not so
much with the, um, ones that are, uh, specific to the zip codes, like I was talking about before.
But this is where you can (···2.0s) look at all the different elements and say, okay, I'm gonna
need a roof. I'm gonna need this. And it's going to add it to your, um, grand total here. All right,
so exterior, interior, utilities, plumbing, this is pretty common to a repair section. Comps,
(···0.9s) we just saw that. And real eFlow. (···0.5s)And like I said, you might have to go in and
identify what really is the, uh, comp, um, and what's not by putting a check next to it if it is
something that you wanna include.
(···1.1s) And (···1.4s) analyzer, (···0.6s) this is just going through and, and looking at, uh, what
type of pro, what type of deal is this? This says fix, fix and flip. And then there's an option for list,
uh, lease option changes it around. This is gonna be pretty typical no matter what.
Uh, C r m, as long as it is a real estate based c r m. Okay? (···1.3s) You can go in and put notes
about the offer in there. You can create tax tasks, you can upload documents, you can see all
these different tabs on here. And then this one goes as far as having the end of it, just like you
saw on the other one. There's a property website that you can create. (···0.6s) So individual
property websites. Um, I think that this is a unlimited number that you can do here.
Um, and I'm, I'm not gonna go through all of this, but I just kind of wanted to show you what a,
uh, pipeline would look like from taking it as a lead through a C R M system, having the contact
associated with it, your research associated with it, any documents associated with it, and then
what you're gonna do as far as marketing. All right, (···0.9s) so (···1.3s) that piece of it, um, I
think that's all I wanted to show you on, on here, but check out the (···1.0s) next one.
R (···1.5s) e I kit. Now, as each of these is (···1.1s) becoming more and more robust,
somebody's on their heels saying, I think I can do this better. I noticed this. I did r e I kit in the
beginning as a free trial, and then I even started paying for, it wasn't that much, I wanna say it
was like $35 a month. (···0.7s) And, um, at the time as it was developing, I kept it because I
liked the, the clean look that it had, but at the time that I was using it, it, it didn't bring in all of the
updated information as well as some of the other resources that we had.
So I didn't keep it, but I've since been getting their emails and they've been expanding (···0.6s)
and it's really looking pretty good. Now, they've added lead generation. They didn't have that
before. They had it where you could track your, your, uh, C R M stuff. (···0.6s) They've also
added the email marketing automation. They've added text message campaigns, which, by the
way, R e i, Blackbook also has, uh, the ringless voicemail where the phone doesn't even ring,
but the, uh, voicemail message is left.
(···0.6s) And, you know, somebody's checking it out going, oh, I, you know, apparently, uh,
missed this. But they're oftentimes using a lot of the similar resources to set up these, um,
abilities. So now these guys have a ringless voicemail (···0.7s) and, um, outbound cold calling,
uh, the, the text messages and so on.
They've got the analysis and, um, a rehab estimator. (···0.9s) So this is why I would recommend
that you go in and check out from the free trials, uh, how one looks as compared to another and
get really familiar with, uh, the (···0.8s) look and feel of them 14 days is (···0.8s) don't sign up
for it and then not use it. So make sure that on your calendar you have the ability to really dig
into these, 'cause that trial period goes by in, in a heartbeat, and, uh, you might not have, um,
gotten a good look at it.
(···1.3s) So, (···1.5s) like I said, automated (···0.6s) information. Here's what I was trying to get
to. Lead form, submit. This is kind of a workflow here. (···0.8s) Website, lead form going into
automated email. Um, send the offer. Here's a sequence task, (···0.8s) call the lead, determine
if it's the, what the offer's going to be. Send the offer to them and call them about the offer that
you sent.
If you can't reach them by email, then what comes next? R e i Blackbook has something similar,
and I'm sure that, uh, real eFlow has something similar as well. So we're gonna talk about how
we design the customer's experience. It's gonna look very similar to this. It's gonna have, um,
you know, if this doesn't happen, then do this and, and so on. Uh, so these are, are common
when it is real estate oriented. Okay? (···2.5s) Again, I'm just trying to show you a few examples
so that you will be inspired to go out there and poke around on some of these that are real
estate oriented.
Now, there are others that are not geared towards specifically real estate. Um, like Podio, I
mentioned that we started off using them in the beginning. You can customize how you use it so
that it is usable with real estate. Uh, there, there's some, there's other ones, and Pip mentioned
that he liked this one just for the name of it. Less annoying, c r m, but it might be less annoying,
you know, for some people.
But if it's not geared towards real estate for me, then it's more annoying because, because I
have to go and customize it for that. Uh, but basically, uh, you can check out some of these
others (···1.3s) less annoying. C r m is one of them. And then I've got another one here. Um,
monday.com. You hear people talking about this one, it's got a sales pipeline. Sometimes
people talk about it because it's very easy to use and very easy to custom customize for an
early stage real estate, uh, company, real estate investment company.
Um, some of them are not so easy to customize, but Monday (···0.7s) and Pipedrive are two of
the ones that I hear people talking about. Uh, again, not specific to real estate, but I just wanted
to point them out that they are available to you. Something that's super robust for businesses
(···0.5s) is salesforce.com. (···0.8s) These are big, big businesses, okay?
Um, again, not specific to real estate, but the, the benefit of going in and looking at some of the
ones that are not specific to real estate is it might trigger you to say, oh, hey, I wanna be able to
do this aspect of it. So maybe you have an e-commerce side of it that you wanna be able to do.
And when you check into the other resources, you've gotta be able to mark that off on your, um,
examples (···0.6s) or your comparisons, I should say. (···1.0s) I came across FreshWorks, C R
m, it looked, um, it looked good.
I forget they, that, that's why I did it, because why is this better than Salesforce? Well, they've
got a free version of it, (···0.7s) ease of use, et cetera. Maybe the lower price point is something
that you want to get into. If the other ones starting off at $75 or $35 or too much, these guys
have a $19 per month user, uh, resource. (···0.8s) Okay? Um, so those are some of the
websites that I just wanted to put in there for you to be familiar with.
Uh, there's probably more if you do a search in your area for c r M solutions, uh, I would put in c
r m solutions for real estate investors or real estate in general (···0.6s) and see what you get.
Start there first and then expand out to these others. Okay? Yes, (···1.8s) I'm going to go Want
Vicky. We're way over time. I know you're shocked, (···0.6s) but, and I'm, I'm, (···0.7s) I'm
gonna let it go at that.
You know, I, I have, uh, plenty of more that we could talk about, but all I really wanted to do is
make sure that people became familiar with what is available out there and, you know, get a, a
quick view. Uh, last few slides that I had here, we already kind of talked about with, um, Ms.
Outlook. (···1.0s) And you can freeze your, your screen and, and take a look at it if you wanted
to, again, the import and export side of things. Put up a pro, uh, podio, uh, price points there.
Let you know that they do have a free version. Uh, the main thing I'm interested here is the
connected c r m. Go in there, take a look at it. (···0.8s) And this was just an example screenshot
of the redacted portion of R E I Blackbook, so you could see what the contact area looked like
since we were talking about, um, contacts and, and CRMs. I thought that that was important to
be able to see tags and things like that. Um, but other than that, (···0.5s) we have now finished
this module and don't have to have a part three.
Okay? Yeah, I, I, I just hope after looking at this last slide that you have, that they're not trying to
watch this on a phone. 'cause I've got multiple big screens in front of me and I can still hardly
see it. So yeah, All all I wanted to do is just say, hey, there is a version of the contacts that I
wasn't showing because I didn't wanna have our leads and who we're talking to and, you know,
all their email information on the screen.
So just, it was just a, um, yeah, if you really wanna take a look at this, go into the video and the
free demo side of r e I Blackbook, and you know, maybe we'll have a bonus on it later on. You
know, not sure, but, uh, you certainly have the ability to watch their videos, go in and try it for a
14 day trial period and get a better feel of it. Upload some free stuff, you know, or upload some
of your personal stuff and work with it there.
That's the best way to figure out if this is something that you wanna be able to use. Okay? So
I'm sure people are trying to wonder why I haven't said a word over the last hour on these two
videos, because when you're not real smart about something, you don't have a lot to say about
it. So I don't know much about CRMs, uh, but Vicki is the expert, that's why she's teaching that
this for us. So she is gonna be diving into even more stuff. What's on the, what's gonna be on
the next section of the video. Um, the next one is designing lead capture systems.
And we're just gonna talk about some of the, you know, we, we've talked about some of the
advertising things, but you know, how do we get them into a lead capture format? (···0.7s) Very
good. Okay, so we'll see you guys on the next video. (···1.0s)
(···0.2s) Three. (···2.5s) Okay. So in this module, we're gonna be talking about designing our
lead capture systems. (···0.7s) And, you know, it, it sounds funny to call it lead capture systems.
Like it's got an actual name, uh, pip and I have been talking about how we did the same thing.
It's, it hasn't, this industry hasn't really changed much as far as what we're trying to do. It's how
we're doing it and the tools that we're able to do it with that have shortened the timeframe that
we can get it done. So in the, in the days of, um, being able to look up, uh, or having to go down
to the county clerk's office to get a list of pre foreclosures or list penance, um, notices of default,
you know, whatever you wanna call it.
Uh, we had to, we, we mentioned that previously we had to go down there to actually get that
list. And now you can, in some cases get a, a list online. But even when we call, you know,
things like lead capture systems, you know, I, I said Pip, what did you call it back then (···0.7s)
when you got started? I don't even know if we called it anything. I, I always make the joke with
CRMs and all these other things that are out there is a Rolodex is really what it is.
You know, you, you or, and you maybe, I, I remember when post-it notes became a big deal
and that's when you started, you know, using those as your reminders instead of just having a
30 or 31 day, what'd you call it? A tickler file kind of thing. Mm-hmm. Whereas you knew every,
you know, on the fourth, this is what you had to do. Or if you put a f a file into something on the
eighth, that when you knew, you knew how to do something on the eighth. And so we were able
to do all this way before technology came in.
I know people are thinking that, you know, you sometimes have to be so (···1.5s)
technologically savvy. You can still use, and, and I, I'm gonna joke about this because I have to
now you can still use legal pad, okay? Because I do every day. (···0.6s) And, uh, you know, I've
managed tons of properties, 250 person, uh, uh, companies where we had 250 employees and
we did the schedule on a legal pad. That's how we did it, because we didn't have all these tools
that, that (···0.6s) in some ways are supposed to make it easier.
But I do wanna say this, don't let it be more intimidating. 'cause you can still do it the old way.
(···0.6s) And I'll bet you get some people, there are people that will get more done the old way
than they will try to do all the newfangled stuff. Because (···0.6s) what I, I always caution
everybody, and I'll caution everybody forever on this, don't get caught up in the technology. Can
it make it easier? Can it give you the ooh, (···0.7s) ah, factor? It can do all those things, but
there's not a thing that we're talking about that you can't do old school.
I mean, even if it's driving around a neighborhood, farming, driving for dollars, whatever you
wanna call it, you can still do it. Old school are, are there some things that make it a lot easier?
Yeah, I remember driving for dollars with a legal pad and a pen. (···0.7s) Then I remember, oh,
we had to get ourselves one of those little bitty, you know, the, the personal recorder devices
where, you know, has a little, you know, and see you talking to those so you can get your
addresses. Well now, I mean, there's all kinds of different websites and apps and stuff for your
phone where, and it'll tell you right where you're at.
And you can take photos with your picture, with your camera, with your phone. I mean, we used
to have a different camera. We had to have a camera on top of having a phone. And so I always
go back, and Vicki, you'll appreciate this. There was a, and I don't know where I saw it,
something, somebody said it to me was a Radio Shack ad. (···1.0s) And somebody said, you
wonder why radio shack's out of business? (···0.6s) And you read the ad and it was, there was
a, there was an alarm clock. This was the front page of the ad. There was an alarm clock, A V C
R, there was a a, a camera, there was a, uh, some type of phone.
There was a calculator and, and a bunch of different things (···0.5s) that they were selling on
sale that week. And now somebody said, and now you can do every one of those things with
your phone. (···0.7s) And so it's interesting to see how the world has changed. Has it become
easier? I'm gonna say some ways, yeah, some ways it's harder in my opinion, especially if
you're old school like me and, and, and you're not real adaptive to change.
But I still get a lot of stuff done even though I don't use some of the technologies. But can you, if
you can use those technologies, you can get a lot more work done and (···0.6s) you can
probably save yourself some stress. Just try to figure out that balance between stress, pardon
me? (···0.7s) Stress of learning a new thing, a newfangled website, a newfangled, uh, c r m or,
or, uh, what did you call it? Data capture, uh, uh, program database capture Assistance.
Yeah. Database managers, whatever. Um, yeah, you may look a little funny if somebody comes
to your office and you still have a Rolodex on the office, on the, on the counter or on the desk,
but it works. So you can do it a million different ways. I'm, I'm sure that our generation, Vicki, my
generation, is going, man, what did they do before they had a Rolodex? (···0.7s) 'cause that
was kinda like a newfangled thing at one point. I don't know when it started. But anyway, and
people on here are watching this right now, today are gonna Google what's a Rolodex? They
are, they really are gonna Google that.
So, I don't know, Vicki, I could talk about this for hours. All I'm saying is just don't get wrapped
up in thinking. You have to know every bit of technology before you do anything. Um, we have,
(···0.6s) we, we've changed the way we do a lot of our business from a (···0.6s) in-person
model to an online model. Do we know all the technologies? No, but we're still doing it. So you
got to the end of the day, don't let all the, don't think you have to know everything before you do
anything because you will do nothing. And that right there that's still true is so true.
You're never gonna know it all. And they're always gonna come out with something new and
cooler and better. So the shiny, and I use a lot of analogies here, that shiny penny syndrome, if
you're waiting for the next shiny penny to come around, and any of that's what you're gonna do,
there's always a new shiny penny. You don't get wrapped up. But it just, the Nike has a the best
saying, just do it. (···0.5s) So, so true. (···0.7s) And talking about sayings, you know, that that
tag goes back to our taglines and slogans and everything. The fact that Nike keeps coming up
in conversation says they are really doing it right. Just side note there.
Um, and, and so many things come to mind when I think about all the things that they're doing
right. And I hope I can touch on them through each of our modules. But I do wanna make a
point here kind of (···0.7s) tail tailing a little bit on what, um, PIP was saying. (···0.6s) This is
very much a people industry, no matter how many (···0.7s) different computer things or apps we
can put in place, the most important thing is that it comes across in a relationship, uh, setting.
So even our (···0.7s) focus when we put these messages out is to try to make somebody feel
something, evoke some emotion like they, and trust that they can trust us, that we can
empathize with what's going on, that we have a solution for what, uh, problem that they're facing
with their properties.
If you're talking about, uh, motivated sellers, so no matter how many things that we put in place
to help us do this more efficiently, um, it still needs to have that personal touch feel. It still has to
be a relationship type thing because this is always going to be a relationship business.
Even when somebody's buying a home, buying a home from you, it's one of the biggest
decisions that they're, they're going to make. And so you have to treat it as such. For you, it
might be another transaction because you're a flipper or, um, you, you're renting a home, even
it's one of the top expenses that people have in a lifetime. You know how much they pay for
their housing, whether it's rental or whether it's a, (···0.6s) a, a purchase. And so it's a very
emotional decision. And if you don't connect with that, if you don't see that, then you know
they're gonna think that you don't understand them.
You don't know what this means to them. Uh, so all of the things that we do, we have to
achieve, whether it's face to face or whether it's FaceTime, FaceTime, whether it's a message
that we've got going out in one of our, um, uh, even written campaigns, you have to get the
emotion and the understanding, the relationship side of it, the rapport building side of it built into
your system. And when it comes to the systems, it's themselves, I think that before you overload
yourself with technology, one of the best things to do is do the, the manual side of it.
Uh, remember I said that once you do it and you hone your skills, then you can teach somebody
else. Well, that teaching somebody else is also incorporating a system too, isn't it? (···0.8s) So
as you, as you say, Hey, I would like to take myself out of this piece of it and put, um, something
in place to make it more efficient, because this is a detail that I don't need to do, then it also
helps you figure out what it is that you want from the, the system or the plan, the, the, uh,
program, the software, the people that you are gonna use to replace you tells you what you're
really looking for.
So once you, (···0.8s) once you figure out what you don't wanna do, then you figure out what
you want something else to do for you, then it helps you to come up with your list for
determining what it is that you want, um, for that next step. And it might be that there's some
things that you still want to have the person to person communications from. (···0.6s) So for
example, we're about to talk about lead capture systems.
And I was saying, you know, before, what (···0.6s) do you, what do you call, what did we used
to call this? It, it wasn't lead capture. It was make sure, you know, you're talking to somebody
else about doing it. Make sure you get the details. Make sure you get the contact info so I can
call them back, or, so I now I, so I can email them or whatever. So that's all it was before, we're
just calling it lead capture systems because now we have technology that we don't wanna forget
and say, you know, Hey, here's something that you can go and get more information about us.
We wanna remember just as in the, the original days of starting these businesses that you need
to get the information from the, the the person, meaning how do you want me to, to get in touch
with you? (···0.6s) And now days, especially with all the technology, we need to get their
permission, their permission to, um, contact them in whatever way that we have discovered that
we can reach them. And I say that we've discovered, because sometimes when people find out
that we can, that we, we've got their phone number or that we've got their email address, they
wanna know, how'd you get that?
Because they think everything is private and it's not. As soon as you put it out there and
somebody else has collected it, they have the ability. And most times people don't read all the
permissions, but they have the ability to share it with their partners, you know, third party, um,
that they have an affiliation with, (···0.7s) or it might be internally within their company, but they
have it. (···0.7s) So, and then a lot, a lot of times people don't even realize where they've put
that information and it ended up on somebody's system and it's being shared, um, even in a
less formal kind of situation.
(···0.6s) So now that's something that we have to do is get their permission, whether it's
expressly where you say, Hey, can I call you? Or, Hey, can I email you? Or if it's (···1.0s)
implied by the way that they've given you their contact, and I'm gonna have an example of that
kind of coming up and how we can achieve that. So we have to be smart about we do it, but
how, what we do, but we have to be respectful too.
Um, otherwise it's a good way to lose somebody. So, uh, so, and, and some information, by the
way is, um, public information and they don't realize that that's the case. When we had phone
books that were printed and you knew if you didn't pay for the phone book to, uh, include your
number as, or to list your number as, um, uh, what was it unlisted? You, you had an unlisted
number, you had to pay for it to be unlisted.
Otherwise, that was in a great big white pages section of a phone book that was printed and
handed to everybody. I'm surprised that they're still doing that because (···0.8s) it's not so much
the white pages, it's the yellow pages, but they just delivered not too long ago. The, the small,
um, yellow page ads. It used to be businesses had to be in that book in order to be found.
People would open up the pages and, and find the business. But we've got different ways of
doing that. We're bombarded with advertising messages all the time. So now it's a matter of how
do we stand out, not to everybody, but to that small group of people that we really wanna do
business with.
Because if we do it to everybody, there's gonna be a lot of clutter that's gonna keep us away
from the people that we want to, to reach and help solve problems or, uh, help them find their,
their next property, et cetera. (···0.8s) So with lead capture systems, first of all, um, the
customer relationship management, you know, c r m system is going to help you gather and
organize your data, right? (···0.7s) But, um, we have to design how we're going to get that data
and then we'll, we'll figure out, um, how we're gonna contact them.
Depending on your C R M system, we talked about a different, you know, bunch of different
ones. But depending on your C R SS M system, it may be that your leads are put in there first,
(···0.7s) and because they're pushing out to your, your database, then whenever they respond,
then it is tracked inside of the C R M system if you've got that feature to, to be able to do that.
So it might not be that you have to capture, it's automatically captured from that source, but
there's gonna be other sources too. So you have to figure out all, I might have a batch of them
that I put in, and then I might have, you know, something that I can feed in one at a time if it
comes from another source. (···0.7s) So, um, con consider that. Um, and then with regard to, let
me get our slide here. (···4.6s) With regard to your objectives as far as getting their attention,
we're trying to work on the awareness, the interest, and the desire.
(···0.6s) And in all of that, it's (···0.6s) solely to get us to the point of, um, getting them to take an
action. Okay? So on the awareness side, we wanna make people recognize their pain points.
It's so funny when I think of pain points, I literally think of pain, right? (···0.7s) And the, the TV
commercials that say, you know, does your leg move? Does it sometimes, you know, have a
muscle twitch?
Does it sometimes, (···0.8s) I mean, all the things that you happen, does it sometimes get sore?
Does it sometimes whatever, (···0.7s) but, um, they name everything so that the person
listening is going, yeah, you know, that, that, that sounds like me. And then they key into
whatever it is that's being talked about. Um, I, and I make light of it. There are some things that
are, are definitely (···0.7s) problems that people need to hear about and find solutions for, but
basically we want to, um, trigger (···1.1s) whatever problem that they might be having and in
their mind and say, Hey, we have a solution for that.
So whether you're facing, let's talk about motivated sellers. If you're facing pre foreclosure,
(···0.5s) if you have tax liens that you're not able to get a grip on, um, if you have a, a property
that you wanna sell, but it needs to be fixed up and you don't have the money to do that, all of
these are things that we want to push out as pain points that we wanna address. Now,
depending on what your strategy is, (···0.5s) you might (···0.6s) want certain pain points over
others, and that's where you're gonna key in on your marketing message.
We all need motivated sellers pretty much, you know, especially if you're wholesaling. But we,
we want those motivated sellers because they make for better deals for us. You know, if
somebody's motivated and they're willing to trade their paying for a little less money, you know,
get getting rid of their paying for a little less money, then, um, and they're able to do that, then
we wanna know about it.
Um, and then as far as the interest goes, we want to let them know that we can ease their pain
with our solutions, and we need to make them curious enough to find out more. They, they need
to want to know more, you know, how is this? And so that they'll start listening to what we want
them to do. Uh, you know, go to this emails, uh, or email us or go to this website or give us a
call, or whatever it may be. So this is the part that you have to start thinking about what is that
thing that you want them to do so that you can handle their request for you to provide a solution.
(···0.7s) And then under the desire side, as we're trying to get this part going, we wanna show
how easy it is. It has to be easy. If it's very cumbersome, then they may just give up before they
ever get to you. I've been to websites before where it took so much to try to figure out what they
wanted me to do, but I just went on to a different website. So if you have a website, don't make
it (···0.7s) multiple clicks to get to the solution. You might wanna have, you know, something
where you go right to that page and in more of a landing page where it's a single page that on
that one page, they can keep scrolling down and find out how to get in touch with you or, you
know, uh, the specific information that they wanna know about.
So make it easy for them to, um, find you, but also make it easy for them to see that you can
provide the solution. So that might be a little bit of credibility on, on your side too, whenever you
can add testimonials (···0.8s) and, you know, social proof that other people are able to do what
it is that they're trying to do, and they did it with you and they're saying, Hey, they made it easy,
or I was comfortable, or, you know, it was as painless or it happened quickly, or, um, whatever it
needs to be that you are offering as a solution, you are unique, uh, position in relation to
anybody else in your market there.
(···0.6s) And then the action part of it is to have them commit to a specific solution. (···0.9s) And
then you might have, you know, stages, especially if it's a more complicated solution, but
(···0.5s) anytime it's complicated, try to group things so that it's fewer steps.
If you're gonna list steps, you know, it's easy as 1, 2, 3, or there's four steps to do so and so, or
just keep it easy. Um, but let them know what action that they have to commit to take in order to
get rid of this potential problem. And then stay in touch, stay in touch with them, get referrals.
And then if while somebody is happy with the fact that you have given them an answer, a
solution to whatever it is that they have been dealing with, that's also when you wanna get their
testimonial or their referrals, um, hey, do you know anybody else that might be going through
the same thing that you are needing to move out of town, you know, because of the job transfer
or the, the, uh, plant closing or the expansion over here.
Um, and, and, and I did that one time in, uh, in an apartment community. Somebody had, um,
called in asking about the apartments, the, the floor plans, the prices, et cetera.
(···0.8s) And, um, I was asking them just in the general way that you do, if you do it every time,
it makes it part of your conversation. So I say, what brings you to the area? You're not from the
area, you're moving from outside, right? Well, what's bringing you to the area? Turned out that
one of the insurance companies was opening a, a local branch (···0.6s) and people from
multiple different states, multiple states were coming from, um, or coming to this one branch.
(···0.7s) And so I told them, you know, we do have a referral program.
If you refer anybody else that ends up leasing with us, then we will pay you $200 when, when
they, uh, move in. (···0.8s) So this guy gets copies of the floor plans and, uh, the prices and
everything, (···0.6s) and he, this is back in the days of fax, and he faxed them out to the other
people at the other offices. So now he has pretty much paid for his first month at this, uh, luxury
apartment community. (···0.7s) And (···0.6s) that everybody of course, (···0.5s) came, you
know, he, they were told to come to me 'cause he wanted to make sure that he got paid.
So that was, uh, a nice little (···1.2s) result from having one question, you know, what brings
you to the area and then listening to what the response was. (···0.8s) So (···0.8s) somebody
who is saying, Hey, I'm moving here, you should look at it too. (···0.7s) That is so strong. That's
the word of mouth stuff that we're talking about that is the least expensive, most effective
advertising that we can have.
So anytime you have the ability to do that, you a absolutely wanna do that. And when
somebody's happy with whatever you've done for them, that's the best time to get those
referrals or those testimonials. Uh, you can, you, we've got tablets and, and phones and
everything now. So, hey, you know, you, you're looking so good with that smile on your face.
Can I, can I get you to say a few things? Uh, you know, and and you can prompt them with
questions and edit yourself. It's so easy to do these things yourself now.
Um, or you, if, if your pip you might have somebody in your family or somebody else do it
because, (···0.8s) but it really is easy to, to, um, edit these days and, (···0.6s) and make a, uh,
something that can be put on your website or, you know, even in your presentation. All right? So
now (···4.0s) some of the sources to generate leads, we've talked about some of these, but as
we consider the next step, which is not just to generate the lead, but once they respond to
whatever we're doing and they're taking the action that we want them to take, what are we
gonna do with that?

So I wanted to, to highlight a few things, and the difference in the colors here is, um, and
sometimes it's both. It, sometimes the difference is gonna be whether or not it is something free
and you'll use your time, (···0.6s) or if it's something that you should expect to have a little cost
associated with that, I say a little cost, it depends on, you know, how far you take it. Um, let's
just touch on these one more time on the online media (···0.6s) Facebook ads, when you get
into the lead stuff, and we will, um, let's see, in the future segment, we're gonna be talking about
placing not only designing the campaigns, um, but, and, and designing what goes in them, but
also placing the media.
So when we get to that, we'll talk more about, you know, the, the steps that you go into and
place the, the Facebook ads for the ad manager side of things, but that you can, can expect to
have to put up a, a budget amount for on a daily basis, but you can control that.
Um, so when we put up those Facebook ads, what are we trying to get them to do? (···0.5s)
Facebook posts now that if you have a Facebook account, and it's a personal account, (···0.7s)
if your letting people know your immediate group that you talk to, um, hey, we're expanding our
real estate business now, we're looking for properties in the such and such areas. If you know
anybody who needs to sell, as a matter of fact, as we finish them, you, you, they might, uh, be
interested in buying or renting them.
But if you know anybody that needs to sell in this such and such area, please, you know,
forward this or give us a call or, (···2.8s) all right? So in addition to posting and letting people
know, you know, from your own group, um, hey, we, we can expand. There are actually groups.
So whether there are, um, investor groups or (···1.5s) one of the other ones, I think that is a, a
good one to get into is the, the online garage sales.
Um, so the, the various groups that you have to think about, you know, is this group going to be
one that if I tell them I'm expanding my real estate business, that I'm looking for, uh, properties
in such and such an area, first of all, is this the group to do it in? You know, do, do they have
any connection or would there be any (···0.9s)for, for example, with garage sales, um, garage
sales, a lot of times people are trying to get rid of things before they put their property up for
sale. So if we can get them before it goes to a realtor and make a deal, you know, they, they
might have more money in their pockets.
Uh, not trying to cut the realtors out, but we're trying to, to make a good deal for them, make a
good deal for us. Um, if they're trying to get top dollar, then we might even refer them to a
realtor because there are situations where it just doesn't work for us to purchase the property at
the price that they want or need to sell it for. Uh, but in those groups, if there is, you know,
somebody who knows about an estate sale or somebody that's, you know, going through a
garage sale and because they're gonna sell, it might even be them, then, you know, we want
them to reach out and, and talk to us.
So in that situation, again, that's your time going out there and posting. So one thing is, will this
group (···0.6s)be conducive to me trying to (···0.9s) further my efforts? Right? And number two
is in the group, a lot of times when you, they create the group, they create rules. And so
sometimes things are specific to that, that group, and they don't want you to, to post, you know,
your interests or your your needs, et cetera.
(···0.6s) And if, if that's the case, you don't wanna be kicked outta that group if it's one that you
would otherwise benefit from. Um, so keep that in mind. Uh, Craigslist ads, (···2.0s) Craigslist,
the thing about Craigslist is it's free. So a lot of people will go there. (···0.6s) I think that it's good
for you to gather information, but it might not be the same information as, as far as motivated
sellers, there are certain things that I would search on there, and if I'm trying to get that
information, I'm pulling it more than pushing it, I guess you would say, but I wanna be present.
Remember we said that there are, we want seven to 10 different things that you're doing to
bring leads in, okay? In the beginning, you probably need to focus on a couple of, of, um,
specific strategies, but once you get that one down, add another, add another, add another
right? Or if something's not returning from your efforts, don't think that, hey, this doesn't work.
It takes time, it takes persistence. So I would say that, you know, if you, if you're not (···1.0s)
doing something for at least three months, plan at least three months, right? Then don't
determine whether it works or not, because you don't know you weren't out there long enough
with that message being there, because people need to see it over and over to become familiar
with it. And then once they're familiar, they become comfortable. When they're comfortable, they
wanna do business with you. People do business with people that they like in order to like you.
They have to feel like they know you, even if it's seeing you on YouTube (···0.5s) and you don't
really know them, they haven't really talked to you.
They feel like they know you because enough of you who you are comes out, your values and
everything else comes out. Um, or their perception of it anyway. (···0.6s) So on Craigslist,
(···1.1s) the the way that I would mine that data for generating leads would be if I'm, (···1.0s) if
I'm a flipper, all right? If I'm flipping and I'm looking for properties, um, one of the top ways, once
you get in this business and you get your, get everything ramped up, one of the top ways that
you find deals is referrals.
(···0.6s) And that means realtors, wholesalers, et cetera. People that you know in your network,
um, people that know that you do something in real estate, they don't even have to understand
what it is in real estate that you do. But, you know, if somebody brings up a problem, they say,
oh, call so-and-so, they're, they're always doing that real estate thing. (···0.6s) And I have a
friend who's like, fly paper when it comes to that stuff. They don't know what he does, he doesn't
know what he does, but what he does is collect the information and bring it to me so that we can
evaluate it and see what we can offer these people.
Um, and in, in the beginning he was just a landlord. I don't mean just a landlord, but that, that's
a huge thing. But in the beginning, um, that he did one thing and did, still doesn't understand the
concepts of the other strategies 'cause he focuses on, on that one. But if somebody wants to
partner up on a flip or, you know, somebody has a property that we're not even interested in
now he knows don't, don't discard it. Bring it to me. So that's part of my lead capture system is
bring me this detail. He kept bringing me the information to, in, in such unorganized, (···0.9s) not
helpful ways that I said, okay, here's a sheet, collect this information from them, and that
became my, my lead capture system with him.
It may be different from each one of these. So now going back to Craigslist ads, (···0.8s) there
are a lot of people out there that, um, will put ads out because they don't know where to start.
They know that Craigslist is free. It's very widely known, and it's all across the country. So they'll
go out there.
And the main one that I'm interested in there is under housing, uh, the, the different categories
there would be for sale by owner. And once you learn how to, to manipulate Craigslist a little bit,
you can put in keywords. And so I'll search for sale by owner, um, or by owner (···0.6s) and
(···0.5s) maybe certain keywords. (···0.8s) If I'm a flipper and I'm trying to find wholesalers out
there, I'm looking at, um, some keywords that they're putting in. And I think I've got the slide
coming up on, on this, but I'm looking for keywords that, that they are putting in there so that I
can find those wholesalers.
So now my lead capture system for those wholesalers is going to be reaching out to, sometimes
they have it where the Craigslist is kind of handling the, the emails. They're not necessarily
sharing the emails, it depends on who it is. So the for sale by owners might say, you know what,
I don't want everybody having my contact information. I'll just make them email me through
Craigslist. And so it kind of hides it until they're ready to respond to it.
Um, kinda like a turtle poking his head in and out of its shell. But yeah, find me, but only, uh,
only contact me when I say it's okay. Um, so I'm going to go through and try to find specific
types of advertising, advertising that is going to tell me, Hey, this is probably a wholesaler.
(···0.6s) I see this ad posted over and over, and I can tell by the, the makeup of it, I can even
sometimes tell by the personality of the ad, even if they change some of the words or the
pictures, that it's probably the same person.
It's almost like a game to figure it out. So one of the things that I do on the other side (···0.8s) is
let you know that when you place ads for those, for sale by owners and, and people to find you
when you're placing the advertising, uh, a good thing to do is think of a different personality that
you're trying to capture. (···0.6s) So you might use humor in one thing. You might be very
straightforward in something else you might use. If I'm trying to capture baby boomers, maybe
I'm gonna make a reference to something that a baby boomer would know about, so they feel
like, oh, this person knows me.
So I'm going to probably try, uh, a bunch of different types of messages to see if I can pull
people that I wouldn't have otherwise pulled with that one that I told you I could recognize. You
know, if it's the same person over, um, I'm, I'm, if they missed me because I didn't connect with
them, then I'm going to have some other type of, of, um, sounding ad examples I'll probably do
when, uh, we get into the ad placement. Uh, just so that you know what I'm talking about.
But I'm gonna do that in a series. I'm, and I'm not going to (···0.6s) put the same ad over and
over. You've gotta freshen it up, okay? I'll give you more when we talk about the placement of
your media. I'll give you more tips on that. So on Craigslist, (···0.5s) I might have to go out and
grab the information. It might be an email that is, um, going through Craigslist, but if they've
posted their phone number or if they posted the email address within the ad, now I've got to
capture that information and put it in whatever my, um, C R M is going to be, whether it's a
spreadsheet, whether it's, um, outlook, you know, and, and a field that has, you know, how I,
how I found them.
Um, and I will list, you know, Craigslist, fsbo or whatever. Uh, just so I know if I have a
campaign and I wanna limit it to just those people, then I can do that too. (···1.0s) And (···0.7s)
the, (···1.3s) so that's two, two different ways. Craigslist, so that I'm, I'm reaching out to find
people that are advertising and then I'm also gonna be advertising and trying to get people to
give me their, their information as well.
So how do I want them on my, my lead generation side of things? How do I want them to
contact me? (···0.7s) That's kind of the next thing. Yes, Vicky, We're getting close to that 30
minute time. You're kidding. (···0.7s) It goes quick. (···0.6s) It does. Okay. So what are we
gonna do on the next video? (···0.7s) Okay, we're going to do more examples of this. I'm gonna
give you specific examples of the lead generation and what we're talking about as far as
collecting the data and what it might look like.
Awesome. We'll see everybody on the next video. (···0.6s)
(···0.2s) Four. (···2.7s) Okay. So technical difficulties. We just realized that you didn't see the
screens with the colors that I was talking about here. So now you can, you should be able to,
(···0.6s) so the, the green, like I said, as this is where you're probably gonna put out a little bit of
money, um, and I didn't do all of them, you know, refer to all of them as far as money or time,
but certainly the ones that are yellow, you're gonna spend some time. And I had mentioned the
Facebook ads and why that's green. 'cause you're gonna have a little bit of a, (···0.8s) a budget
that you're gonna put in there.
And we'll, we'll show that in the future sessions. Um, and then the Facebook posts and
Facebook groups, that's what I said you're probably gonna put in some time there. And then we
were talking about the, the Craigslist ads. (···0.7s) So on the Craigslist ads, um, we'll have some
examples when we do the, the placement of the media. I'll give you the ideas of how you can do
it with different personalities of the ads. Not that you have to be schizophrenic or anything, multi
personality, but, uh, your ads should, should try to, to relate to other people too.
Um, Instagram reels is something that is kind of new and coming up, and it's because the
(···0.5s) video aspect of things is so much the direction that things are going to, as far as ads
go, that we want to include a discussion about that as well as YouTube. YouTube is a bunch of
video type, um, material there. (···0.5s) And I'm gonna show you an example in the, the next, I
think it's the next slide of how that would, you know, tie into a lead capture system.
'cause sometimes you go, well, it's video. How are you gonna capture a lead? But it works
together. We have to make it work together. Uh, your websites should have an element of, uh,
lead capture there. And even though the website might not cost a lot, you're still gonna have a
domain name. You're still gonna need to have it hosted. That's why it's green on our screen
there. Um, blogs is gonna be time, you know, you're, you're gonna put time in unless you are
hiring somebody else. Realize that some of these things that we're talking about, you can
outsource to other people.
(···0.8s) Again, looking at this list, this is not even a full list, but looking at this list, don't get
overwhelmed on, oh, I've gotta do all these things. Not all at once. Not in the beginning. You
don't have to start with all of this in place before you get going. As a matter of fact, in the very
beginning as Pip and I were talking about, you just have to (···0.9s) get things, something
started. And even if you had none of this technology, if you have a phone, you can still start
capturing leads. You can go onto for sale by owner websites and start gathering.
You know, who, who you might talk to, or, um, if they want to sell you something, then they
need to have a way for you to contact them. So from the very beginning, you could start making
calls on things like that. Pip, you look anxious. Is there something you wanna say? Well, yeah,
They just made me think of it. About a year or two ago, I was teaching a class, doesn't even
matter where I was teaching it. (···0.6s) And, um, it was funny because the guy, I'm gonna say
mid fifties, maybe sixties, so just a little bit older than me, not an old guy.
Heck, when you get into your mid fifties, you're like, mid fifties isn't old anymore. But anyway, so
he was a, you know, but he wasn't a, you know, a 30 year old. And he said to me, he said, PIP,
I don't do anything on the computer. I said, um, well, do you have a phone? He said, yeah, I got
a phone. I go, do you, do you have a desire? And he goes, he goes, what do you mean? I said,
do you have a desire to do this business? I have a huge desire. I said, well then guess what?
You can probably do it without a computer. And he's like, well, I don't think. And I said, yeah,
you can. And so, um, long story short, he's went out, he's bought some properties.
He, he, he isn't gonna be a, you know, make a gabillion dollars doing property, but you don't
have to have all this technology to do this business. Exactly. Like Vicki said, if you got a phone, I
said, do you have a phone? He said, yeah, now he pro I I I bet a million dollars. He also has an
old landline at home too, that if you want to call him on that, um, because, you know, at some
age, whatever age, you know, you get to, my wife and I, we got rid of our landline probably, I'm
gonna say 7, 8, 10 (···1.0s) years ago.
But there are still people I know, I've got siblings that are a little bit older than me that still have
landlines because that's just the generation they grew up in. But you go to my age, a little bit
younger than my age, and nobody has landlines anymore. So either way, you can still do it as
long as you have a way to get in contact with people and they have a way to get in contact with
you. And so that's the key. You don't have to have everything before. What, what was my quote
earlier? Maybe I've, I I may, I probably stole it from somebody else. If you, if you, if you wait to, if
you think you need to have everything before you do, uh, something, you will do nothing.
Whatever I said there, but that is so true. So sorry, Vicki. I just, I had a student who was that
epitome of no technology, but he's doing just fine. (···0.9s) That, and that's good to know too.
Um, and so it, it could be that you used index cards. You know, if you were not using technology
index cards, you could color code the top of the index card. Okay, this one's a buyer, this one's
a renter, this one's a lease option. Candidate, candidate, you know, this one's a motivated
seller.
And if it's got a check mark next to the color, then it's a motivated seller who's in pre foreclosure.
I mean, you, that is still a system. (···0.7s) And you know, we're just trying to take what is out
there, introduce you to some of the options that are there. By the time you start taking action,
there's gonna be more options available to you because everybody's gonna build a better
mouse trap. And that's just how things go. Um, some of the newer things that we see on this
page, you know, well, like I said, Instagram reels is, is, uh, something that's gonna be up and
coming as far as the marketing goes.
Um, and advertising, if you are talking about referrals, then property finders, you know, that's
not brand new. You know, getting other people to do the, the finding for you, we could call them
acquisition managers and, and actually bring them inside the company and pay them, you
know, as an independent contractor, it, it depends on how big you wanna scale your business.
So we wanna give ideas that are, you know, if you just wanna do it and you're trying to make
some more money on the side, you know, I, I like my job, but I, I wanna have something that,
uh, will net me, um, uh, x amount of dollars in my retirement years.
And if something happens with, with my pension, then, you know, I, I don't have to rely on
somebody else kind of thing. And somebody else might wanna say, no, I wanna do this full
force. I wanna be the biggest wholesaler. I wanna be the biggest flipper. I wanna do, you know,
500 properties a year when everybody else is doing a couple hundred. So all of these things are
kind of introduction for you to say, let me get this off the ground.
And then as you say, I wanna do this, but I wanna outsource this. You know, whether you can
do it with a, a software program, or if you need to hire more people, it's up to you. (···0.8s) But
we're gonna introduce these things to you. Now, as I mentioned, some things are much newer,
much more recent, and some people are catching onto it and, and some still have yet to learn
about. It would be R V M on the bottom right hand corner here, ringless voicemail. So there are
systems that with ringless voicemail can call people.
You, you have to get your, your leads (···0.6s) and feed them into the, uh, software that will do
this for you. But, and that could be your C R m too. Um, but ringless voicemail, they will call the
phone numbers that you have skip traced or done the appending, you know, the phone number
appending too. Now, all this should be coming together, right? (···0.6s) So if you're doing the,
the phone appending, and now it's got a phone number, it can call and it looks like somebody
missed a call, but they have a voicemail message on their phone.
And it can be something like, um, you know, Hey, I, I, uh, saw that you own property over in
such and such a neighborhood, I'm looking to buy there. Someone said that you might be
interested in selling because the property's vacant. Could you gimme a call back and let me
know? Either way, (···0.9s) does that sound like a, a message that would've been blasted out
to, you know, a a hundred or a thousand people? Probably not. (···1.3s) So, especially if people
haven't received these kinds of calls before, they're, they receive the ones where there's a delay
and then, you know, a computer sounding person comes on, and then people hang up right
away.
So these R B M systems also have the ability to have you record your own voice rather than
have something that's computer generated. And if that's the case, then you can think about
whether it should be your voice or somebody else's voice and record these various messages to
go with different campaigns. (···1.0s) And if you think about your own habits, (···0.7s) this
should tie into your marketing as well.
So it used to be that, um, before the computers came out, everybody would hand write letters.
And, and that was, uh, the way that you got your mail. You saw that somebody wrote something
to you and you opened it up. Sometimes they would type on an envelope. You could tell there
was an impression on the envelope from somebody actually having a, a keystroke that hit the,
the paper. And then, uh, as the printers came out and people could start doing, um, the
computer printed or computer generated things, including labels, that's when mass mailing
started to hit everything.
(···0.6s) And people, they get smart over time. You know, when you see a sticker that's put on
the top of your envelope, you know that that's probably a mass mailing thing. It's not as
important as somebody that hand wrote something. So that's why the, uh, yellow letter
campaigns work well, because when somebody hand writes (···0.5s) a letter or, and hand writes
an envelope, you think, oh, this must be important. So that's opened first in a lot of cases. Out of
curiosity, if nothing else. (···0.7s) So the, uh, and, and I can explain the, the yellow letter
campaign campaigns in detail as, uh, we get into the further phases here of our, uh, topics.
But think about your own habits as you get your mail in. (···0.6s) You know, do you start sorting
it? Do you put the bigger stuff on the outside and the back? And then those offs, size pieces of,
of, uh, mail, like, um, your postcards, et cetera, that could be (···0.6s) different sizes. You put
those to the back, you put all the same size envelopes together as smaller ones in the
beginning and the odd size envelopes towards the back too.
And then you wrap 'em together and, and take them in a house and start going through them
according to priority. You know, bills and stuff like that you might go through first. And then all
those things that you know to be marketing letters are, are gonna set to the side (···0.8s) and
maybe even get tossed. So you may go through your mail. Um, but if you start getting emails,
(···0.7s) do you read all your emails? Well, maybe at one point you did until you got bombarded
with all kinds of messages, and then you started sorting through, and now the, the software is
trying to sort through for you.
Sometimes I have very important stuff going into junk that should not happen, but it does. So
you have to learn how to use the technology to make it stop doing that. Create rules and, and,
you know, the, have this software, you know, right click and have it learn, Hey, this is never
going to be a junk mail. Um, so from this U r l, this, uh, this address, (···0.7s) then if you think
about, well, I don't answer all my emails.
I don't even necessarily look at them. There's way too many coming in. What about your
voicemail? (···1.5s) It used to be that if somebody missed a call, they wanted to know who
called. So voicemails from, um, familiar, familiar numbers are oftentimes checked, um, or calls
coming in from familiar numbers like, uh, certain area code. That's why the, the different
software programs that are out there try to say, okay, well, your phone number is this, so we're
gonna make it look close.
So you think it's somebody around your area rather than an 800 number and so on. Uh, so
they're trying to get smarter that way, but just because you missed a call if you have a
voicemail, doesn't mean that you're gonna answer it right away anymore. We were training
ourselves not to have to run to the phone every time it rang before, uh, the answering machines
and, and voicemails were available. Now everybody's saying, you know, don't let it disrupt. You
know, let it go to voicemail, take take care of it later. But we now don't answer voicemails right
away. Eventually, maybe. But what about a text?
When you get a text? Is it easy? Super easy to look down, see what the message is, and as
long as it's short, it, even if you didn't want to, if you can read, your eyes tend to pick up
whatever that text message is. (···0.8s) So if it is (···1.4s) almost unavoidable (···0.6s) as far as
a message goes, (···0.6s) then it's probably good for you as an advertiser, as long as the
message is of value and it's not, uh, disrupting them for something that they're gonna get mad
about.
Okay? (···1.1s) So just thinking about your own habits, and if you are typical to the people that
you're trying to, to reach as far as how you wanna be contacted or whether or not you would
respond to it, um, in the sincerity, the, uh, ability to solve a problem, to, to take away a pain
point, all of that's gonna tie into it. (···0.6s) So consider that. And then (···0.6s) in the design of
the use of that, um, lead generation type of advertising, you know, how are you gonna start
collecting the information?
(···0.7s) So what we want to do with all these different ways that we want to feed into our
system with all these raw leads, we'll call them raw leads, uh, of course we want to do what we
were just talking about. We want to interest, we're gonna create their interest. We want to, um,
get them to have a desire to know more about it, and then inspire them in action. So what
actions do you want them to do as you design those pieces? Like leave a name, uh, leave an
email, maybe a phone number in some cases, property info.
Now, the more that you ask for in the very beginning, the more there is a chance of them
saying, you know, I don't wanna give all this information. So sometimes even when it comes to
a name, if you just have a first name, you'll see sometimes they'll just say, what's your first
name? (···0.7s) And an email or a phone number. Because (···0.8s) in order for you to get, or in
order for them to give you what it it is that, um, you're interested in, they need to be able to
contact you. So if you are limiting how you give them that information, like you, if you've gotta
send an email and it's something that they really think is gonna be valuable to them, then they're
willing to give an email.
You wanna make sure that it's one that is a valid email, not just any email. So if you have
something, um, like a free report or an ebook, uh, the, the trade off, the payment that they're
gonna make is to give you their contact information. (···0.7s) And then we're gonna send them
through what's often referred to as our funnels, where we start off as a raw lead.
We think that we can help these people, (···0.6s) and then they might respond, but we don't
know if they're really somebody that would fit into our, um, ideal person, our avatar. So they're a
suspect. And we talked about that before. So those suspects, they, they might be responding,
but then we get in touch with them, we find out, you know, is this a good mix? Do they have
what, what we need? You know, is it the in an area that we want? Or, um, you know, how can
we work with each other? If we can, then it's potentially a prospect. We might be able to do
business with them.
So then we want it to qualify them. Um, if they're qualified, they have the property or the
circumstance that we can help, et cetera, then they're making it through our funnel system here.
Um, if we can help them and we, we give them value by meeting their needs, then that's
fantastic. Again, that's when you ask them for the, the referrals and the um, uh, testimonials, et
cetera. (···0.6s) And once we've done business with them, they're a closed deal.
But that doesn't mean that we stop using them in a, in our funnels as well. 'cause they might be,
they might have a tag. Remember we were talking about tags? They might have a tag that says
that we did business with them before. But don't forget that if they, if they had a happy
conclusion to whatever was going on, we might be able to reach out with them out to them. In
our future campaigns, every so often, we might remind them that we're here in case they know
anybody else like them that is going through a similar problem or that has a similar
circumstance, um, or ask for referrals in another way in the future.
Hey, I would happen to be thinking about you and wondered, you know, if, if, uh, how
everything's going, um, I'm looking to buy more houses in that neighborhood that you were in. I
don't know if you keep in touch with any friends there, but if anybody's to the point now that they
wanna sell now at, or any, any point in the future, we do have a referral program and tell them
about that or remind them about that. Okay? (···0.6s) So, and there are different ways that you
can set up to keep in touch with folks like that, whether it's an email or whether it's a text
message or a phone call with a voicemail on it.
Um, depending on, on how you rated that customer, how they wanted to be talked to. So if you
had best way of contacting them as one of the fields that you track, then, um, anytime you do a
campaign, it might not be the bulk of what you're doing, but it still could be one of the best things
that you do because of word of mouth being the strongest, um, type of advertising. So get that
working for you. (···0.5s) So (···0.6s) how do you get the, the info from them?
You build rapport. How can you build rapport? Like I said, if they see you in a YouTube video, if
they can tell who you are, you know, because you're sharing enough about you and your, your,
um, values through social media, uh, through your website, through any kind of podcast, people
can feel like they know you, even if they haven't talked to you on, uh, a one-on-one basis. Uh,
your blogs, how you come across (···0.5s) or how you have somebody (···0.8s) come across for
you.
Um, and you can approve the stuff that goes out by other people too. But (···0.6s) building
rapport is one thing, because people wanna do business with people that they like. And we are,
we just mentioned that. (···0.5s) And then the offer side of things, you can also have people do
an ebook for you. You could have them. Um, one of the things that I will respond to sometimes
is forms. So if there's a form that will take care of something that will, uh, for example, um,
sometimes the, like a kitchen (···0.7s) remodel, you know, if I see that, hey, this has got a good
timescale or time schedule laid out along with all the different steps, then that kind of a form
might be something that I would give (···0.7s) one of my emails to, um, because I know that
they're gonna use that to, to try to, to reach me in the future too.
But not everybody does that because they're not on the marketing side of the world. So, uh, but
eBooks forms (···0.5s) reports. One of the reports that I get annually is (···0.6s) one that tells
what's coming up with emerging emerging markets in real estate.
So I wanna make sure that I get that every year because it gives me kind of like the predictions
from a lot of industry experts going forward. So I do like some reports. Uh, it might be a webinar,
you know, that you're (···0.6s) going to give on a, a simple topic. You know, things for first time
home buyers to look out for, or, you know, ways to enhance your credit before you apply for the,
that home loan or whatever it it might be that you wanna do that will give value to that person
that is worth enough for them to trade their contact information.
Um, any free risk offers, any resources, any newsletters, these are all things that could be used
to entice somebody to trade their contact information, not even a cost necessarily, but trade
their contact information, um, to you for your use. And again, with the permission, um, to contact
them going forward.
So depending on what, what your strategy is and who you're trying to reach, what their pain
points are, the more you know about them, the more you can empathize, the more it will be, uh,
easier for you to figure out what kind of offer would this be. And (···0.6s) realize that there's a lot
of testing that goes on in marketing in what works in one market. We've said this before, doesn't
necessarily work in other markets or all markets. So you do have to do a little testing, and
maybe in one version of your advertising, you'll wanna do, um, an offer for an ebook.
Another one you might wanna do, um, giving them a resource, (···0.6s) okay? And just test,
that's called split split testing. Just test that one thing so that you can see what's working for that
particular group of people for that avatar that you're, you're trying to, uh, reach. Okay? (···0.8s)
So here's the, the next few things are just, uh, some examples (···0.9s) of what a lead capture
system might look like. And I just came across this one. Um, the, (···1.6s) the, the YouTube ad,
uh, this could be YouTube, Facebook, et cetera.
The YouTube ad was playing a box at a certain point in on YouTube and others, you can
determine when this, um, pop-up dialogue comes up. So you might be talking about something
and the dialogue comes up, (···0.5s) and then it has, uh, a u r l, you know, the, the address to
find p people on the internet, and a button that says download. So when you, when you click on
that download button, this is a very common thing.
When you click on that download button, something comes up that's asking for, as in this case,
the first name and your email. So if you want this script and so many people in, and this what
happened to be a real estate video, so many people, um, want to know what to say. (···0.7s)
And so it's not even a report, it it's just a, you know, (···0.6s) a page or a few pages of, um,
things that you can say ideas, and you would probably even tweak it from there.
But in order to download the script, you have to have that first piece of information that you're
trading. Now what this does in your design of your lead capture systems is if somebody is
providing their name and their email, they're also implying that consent, that it's okay to contact
contact them, okay? (···0.6s) And it, it, this is also referred to as an opt-in. (···0.7s) And this is
one of those things that I said as our marketing changes and some of the things that we have to
do as far as being responsible changes, we're requesting permission basically without coming
out and saying it, we're requesting permission to contact them.
And if anybody were ever to come back and say, who said that you could contact me? Well, you
did when you asked for this information, it was part of our, our system there. It's probably some
fine print somewhere that says that by, uh, by requesting this or allowing us to send you this,
you agree that we'll contact you in the future and you can usually have divisions of the opt-in
where it says that we can contact you, um, or our affiliates can contact you, or if you wanna
know about anything else that we think that can help you, and that those, those are levels of
sharing that information, either internally or externally for those marketing companies.
(···1.0s) So social media ads, then what would a lead capture system look like? Well, (···1.0s)
like we said before, you know, PIP and I were talking about, well, it really is about just saying,
how can I contact you? Or what's their, what are their details? (···0.6s) So in social media,
basically you're pre you're going to create an ad and place it, and that ad should generate
interest and, um, hopefully it'll stir their desire and make them take action, make them wanna
take action, including something as simple as a learn more button or download button.
And you're gonna test those things as well. You know, what does it need to say on that button in
order to, to get them to take the action that we want them to take and trade their information for
whatever it is that they want from us. (···0.6s) And then that form is gonna ask for that basic
information.
And then (···0.6s) if you have a C R M system, it's going to feed into that c r M system (···0.6s)
in, in the case of, uh, Facebook, and we'll talk about that when we talk about placing the media.
In the case of Facebook, it has, um, they, they have something internally that will feed into
however you want them to, um, handle it, but it goes to them and then maybe to your email, let's
say. (···0.5s) And then there, uh, depending on what, (···0.8s) what the, the, uh, medium is, it
may feed straight into your C R m, it may feed to an email.
You might have something like I F T T T or Zapier that says, okay, if there's anything that ends
up over here in this email, then extract it and put it into my C R m or put it in, if it's coming to an
email to you, that itself could be the end. So you get in an email and then your workflow
process, and we're gonna talk about that too. Your workflow process may end up being, as
soon as I get this email, I process this, um, request for more information and send out whatever
it is that they're looking for.

So it could be automated (···0.5s) or it could be something that you take an action on or your
team takes an action on as far to, as far as that process goes. Okay, (···3.3s) then what would it
look like if it was a bandit sign? That's not really anything electronic, is it? (···0.7s) So in this
case, um, you wanna have something that is going to stand out and you're gonna probably test
colors, or maybe it's gonna be tied into the colors of your, your, um, your system.
I'm, I'm kind of cracking up a little bit at the examples that I put in here. (···0.9s) If you are
smiling about any of these signs, um, then maybe somebody else will too, you know, and you
might wanna have different phone numbers and test different signs, okay? (···0.7s) So, uh, you
might tick some people off rather than get their business. And a lot of people that are not
interested in selling their properties, we'll probably just see any of them as eyesore.
Anyway, we talked about that. (···0.8s) So basically you wanna target their pain points and then
find out, of course, before you even put those signs up, whether or not there's gonna be a cost.
Because if there's an ordinance or a fine involved, then you wanna consider whether you want
that into your budget or not. Uh, but the other thing is in your process here, you could also say,
well, I know that in my area, the, um, sign wardens (···0.5s) or the code enforcement people, et
cetera, do not work on the weekends.
So I'll put them out on Friday and I'll pick them up, you know, Monday morning and let them
work for the weekend. And that way I don't have to keep buying more signs. Uh, it could be that
you know that they're gonna be taken and you're not, you know, you're gonna lose them. So
when everybody goes to work when it's dark outside, you might put those signs out in the
morning before the sun comes up, and then, you know, everybody goes to work. And then the
guys that, uh, come around and pick up the signs. And I've seen them doing that. I tried to video
videotape it at one point, you know, throwing them in the back of a pickup truck.
But, uh, if, if that's the case, then part of your system needs to be to replace those signs for as
long as you wanna be in that local market. And it doesn't take, but a couple of these working out
and, and having a deal come through where you're making the money that you wanted to make
to pay for these. (···0.7s) So, um, there's, there's a lot of things that I don't wanna have a sign or
I do, I do or don't wanna have a sign, but the folks that are doing it and doing it consistently are
saying, Hey, it works and that's why I do it.
(···0.5s) But (···0.5s) if you just do it for, you know, a week or a few times, it's probably not
gonna look very good for you. You know, unless you just happen to catch somebody. This is
something that you need to do for commit for, uh, at least like three months. You need the
consistency that's, that's out there. (···0.6s) So, (···0.6s) and, and as you're testing your signs,
another thing (···0.5s) is you might want to test, um, or change the phone number. You know, if
you're getting calls from the, the code enforcement folks, you might wanna change the phone
number.
That's another thing. Uh, you might wanna change that on the SI or be able to change it on the
sign. So if you have it pre-printed (···0.6s) and you need to change it, then it's gonna be an
issue. Or maybe you wanna change, um, what you're saying your, what your message is. So in
those cases, you might wanna have your own handwritten signs. And I do know people that will
hand write signs and they'll do about 50 of them, then go place them. Um, and then I know
others that had them that are pre-printed, which we did too, the pre-printed and have the preprinted
ones, just, there's so many of them that, you know, if somebody takes out one or two,
then it doesn't really matter because of the other ones are they're gonna be replaced and the
other ones are already working as well.
(···1.2s) So the main thing here, then as far as your lead capture, capture the information. If
they call you, answer the calls, (···0.7s) that seems so basic, but it is so important. Now you
have to determine, determine whether it's gonna be a live person answering, whether it's you or
somebody that you pay to have that done, like a, a (···0.8s) a call center kind of system.
Um, or you could say, you know, go to this website and, and they could hear recorded
message, or you, or, uh, you know, the, (···0.7s) the, actually the website wouldn't be a
recorded message, but you could find the information. But a phone number that has recorded
information, um, that's another thing that people do so that they can have the callers basically,
um, qualify themselves.
(···0.7s) But you want the information, the contact details. And once you get them, and this is
somebody that you wanna work with and continue to, to see if you can help them out, then put
them into your database. Again, it could be an index card, it could be a C R M system, (···0.6s)
you know, a software system. Either way, you've gotta figure out, this is part of the design that
we'll be talking about. Figure out how you want this to be handled in your workflow process, and
then keep moving forward with that process. (···0.6s) So whether it's an el electronic kind of
thing that you can go through social media or whether it's a, a handwritten sign that you're
putting up.
Either way, you've got to design how you're gonna capture that lead, you know, what do you
want them to give you and, and what are you encouraging them? Uh, as far as taking action,
(···0.5s) I started talking a little bit about wholesalers. (···0.6s) And I say this, especially if you're
flipping, (···0.8s) when you get your business ramped up and everything is flowing, so much of
what you do is gonna really come from referrals.
(···0.5s) So if you're trying to get people that are out there that are really hustling and you're
flipping properties, or even if you're doing rentals, (···0.6s) talk to those wholesalers. Let them
know what it is that you are trying to find and let them help you because they are with their
numbers. If they're doing it right, they are finding awesome deals. And they're, even if you're,
they're putting in their numbers on top of the, um, the deal that they found, if the numbers work
for you, it's still a deal.
(···1.0s) So, and, and to those of you who wanna be wholesalers, that's how you're working this
as well. You're finding out those, uh, properties that have equity in them, and you're creating a
deal, not just for you, but for the people that you're going to going to have buying them from you
buying the deals, from you stepping into your shoes on that contract, okay? (···0.6s) So (···0.8s)
especially if you're flipping, um, this is where we talked about searching Craigslist under the
keywords. Now the keywords that I would put in there under for sale by owner or something like
that would be handyman or investor special.
Um, those kind of words. And you're gonna also test that in each market that you go into
because it does change. But you'll probably find there are wholesalers that are using this similar
language, and that's who you're trying to contact, okay? (···0.7s) Call them if they have a phone
number or if it's an email, then email them, whatever it is that you have to do, start talking to
them, get them on the phone.
Let them know that you are an investor because they're going to want to contact, they wanna be
in contact with you. You, they want you to be on their buyer's list. (···0.6s) So they're trying to
build buyer's list of people that are actually taking action and buying properties. (···0.8s) And,
um, you want them to (···0.7s) consider you (···0.8s) as they find these deals. And, uh, if you,
(···1.6s) whether it's a realtor or whether it's a wholesaler, if you are specific about what you're
looking for and they know that something's gonna meet your needs (···0.6s)and you give them
feedback, that's gonna be the thing that builds your relationship there.
If you're just having them send you stuff, send you stuff, send you stuff, and you never take
action, you never give any feedback, then you become basically just one more data point for
them to, to touch on. (···0.6s) And they're not gonna put you on your, their a list and let you
know about the good stuff. And so every so often, you have to treat them like a customer too,
and reach out and talk to them, okay?
You can also find these wholesalers at Facebook groups. Um, you can do Google searches and
meetups as people start to get together. Again, you'll find that these guys are gonna be at
these, uh, local RIA meetings. And in the meantime, while they're virtual, many of them are
figuring that out while they're virtual. You wanna reach out to them too. Even in your Facebook
groups, et cetera, you can say, Hey, any wholesalers out there in the such and such area, I've,
you know, if you're, if you've got deals and I've got a list of my criteria, I'd be happy to send it to
you.
Send me your deals. 'cause wholesalers are feeling unappreciated a lot of times. Okay. Hey
Vicki, But yeah, We're well over 30 minutes. I know it goes so quick when you get going, so
that's awesome. And so my last point in this, (···0.9s) my last point in this is even if you're a
wholesaler, it's still worth it to reach out to wholesalers and say, Hey, would you partner on
something if, if I've got a really good list, uh, or if I've, I've got a really good property, could we
potentially, um, work on it together?
You know, could, would you send it out to your folks? (···0.5s) And, um, basically that's, (···1.2s)
that's a, a co wholesaling situation and you can work the split out from there. Uh, the last, the
last slide on here is, uh, your property finders, whether it's a wholesaler or you know, somebody
that you're hiring, the, one of the easy things for you to do is set up a landing page where they
can just put all the information in and so you're capturing the lead information from them, and
then you're looking up the owners as a part of your follow-up with your workflow workflow
process.
So that's what it looks like for some of these different lead capture systems and, and how you
might incorporate them in with your advertising. (···2.0s) Very good. Well, and that's that. Okay,
well, sounds good. Well, what's gonna be on the next video, young lady. (···0.7s) So we're
gonna talk about scheduling these campaigns. You know, we talk about, you know, having them
out there for a (···0.8s) certain number of touches and a certain number of weeks or months, et
cetera.
So what does that look like as we put that out there, I think visually. So of course I do things with
spreadsheets, um, and we'll talk about some of the other options too. See you guys on the next
video. Do. (···0.8s)
(···2.2s) Okay, so in this module, we're gonna talk about more detail in creating the, the
designed pieces for each part of the workflow, or each portion of our touchpoints, or whatever
you wanna call them. Our drip campaigns. It's gonna depend on who you're talking to (···0.5s)
and what message that you wanna put across there. What you have the option of whether you
have a phone number, whether you have an email address, whether you have the snail mail
and you have to send it. US mail, whether you're gonna knock on the door, you know, whatever
the case may be.
We've seen a few examples through the previous modules, but now we're gonna dive into some
actual pieces, um, and start writing some copy, kind of giving you the thought process that goes
along with it, whether you are the one that's writing it or whether you get somebody else to do it
for you. You still want to be the one who's directing the message. So, um, let's go on with our
(···1.0s) slide projector here. (···0.8s) So, designing the creative pieces, there are going to be
multiple things.
If you recall when we were talking about scheduling, and I said, here's the, you know, weekly all
the things that need to be done. And then if something needs to be done and it's not already
created, then of course you have to create that piece. And I had another tab on the bottom of
that spreadsheet that said, create these, basically. So the things that need to be created, letter
number one, number two, number three, number four, number five, greeting When somebody
calls in off of, you know, a certain, um, email blast that you do, or if they call in off of a text
message or a voicemail.
So you wanna make sure that the message, the greeting that you record is applicable in that
case too. Sometimes you can use the same greeting for multiple, um, campaigns or steps in the
campaign, but sometimes they really need to be specific to whatever you said in that message
and whatever you told them as far as the call to action. (···0.6s) And the call to action is just like
you see in the, the middle example here. It says whatever it takes, that's a stack of, um, a stack
of postcards.
(···0.6s) So it's telling them, call or text. A lot of people would rather text these days, so call or
text, you've gotta make it as easy as possible for them to get in touch with you. Okay? (···0.9s)
And then, um, the other thing that you really should get going, uh, some of these, you don't
need it from the very start, but you should get your website up and running. And that could be a
matter of taking a template and then customizing it. If you get a template from anybody, one of
the first things I suggest that you do is start customizing it to you.
Because if you got a template, chances are somebody else got the same one. And if you just
change the photos, you change the font, you put your logo on there, and you make sure that the
verbiage that is on those pages (···0.9s) reflects the, the (···1.1s) impression, the image, the
values, you know, the, the (···1.0s) persona that you want to come across to all those folks that
will, will do business with you because they like you, because they know you or they feel like
they know you.
(···0.6s) So, um, the other thing is to have that feel across all of the different types of advertising
that you do. All the media, um, you wanna have that same kind of feel going across them, even
if it looks a little bit different. Uh, but the logo or the, the header on a letter, uh, you wanna keep
that as (···0.9s) consistent as possible just so that they can keep seeing it over and over. And
you can benefit from them seeing it over and over.
It becomes familiar. And when it's familiar, they're more aptt to wanna do something with you,
because now you're familiar. Okay? Rec brand recognition, really, the brand is your promise
that you're making to whoever it is that you're working with about what their experience is gonna
be or what you're going to bring to them. So the, your brand is your promise. Okay? Um, and
then things like logos and, and, uh, images are going to be more of a, a shortcut to that
message. So anyway, um, (···1.1s) so here we have an example of a Facebook ad.
(···0.8s) And (···1.0s) whenever you see something on social media, or if you get something in
the mail, or when you're driving along, maybe you see something on the side of a vehicle or a
billboard or whatever captures your attention, you go, oh, wow, that really got my attention. I like
what they did there. Take a photo of it and make sure that you keep that in a file.
And you might even wanna write at the time that you're looking at it, you know, what did you like
about it? Or what didn't you? Like, what elements? Because if, even if you're not doing this
yourself and you're having someone else, um, do it for you, explaining what you like or don't like
is another thing that will help you narrow down the efforts that, that, um, outside person, that,
um, contractor has (···0.5s) to do and will be able to, you know, (···0.8s) kind of hone in on what
it is that you really want.
So even when you're telling them what you don't like, it helps them to, um, have you articulate
that. Okay. (···1.2s) Now on this one, (···1.5s) this an example, like I said, it's an example of a
Facebook ad. So what they did, right? Well, (···0.6s) let's see. (···1.9s) And I'm not sure if Pip
has the, the ability to, to chime in or not, but, you know, what kind of things do you feel are
appealing about this Facebook ad?
If you were flipping through (···0.6s) and looking for a house, would it, would anything in here
grab your attention? (···0.9s) Well, I like the fact that it's got both interior and exteriors pictures.
Um, and they look like a, it looks like a nice house, nice house, nice neighborhood, well
manicured lawn. It kind of depends on what it would, what I'm looking at it for. Mm-hmm. Uh,
2000. I'm just reading what it says. We'll go to anyone who shares this. Oh, okay. Well,
interesting. Yeah, I like it. (···0.6s) So I like the fact that they are telling everybody else, you
know, if, if you participate in us being able to sell this house, we're going to reward you.
So we want you to share this. (···0.6s) So, um, and it's telling them that the first one that shares
it out of anybody that you know, that, that can prove that they, um, showed this ad to someone
and someone bought because of that, then they get paid. So it's not just saying, Hey, can, can
you, and then hoping for the goodness of someone's heart. It's also appealing to anybody who's
maybe knowing that someone is looking for a home and wants to put a little money in their
pocket too.
(···0.5s) Now, if you are a realtor, then you might have an issue with this, and you're gonna
check with your broker in charge and your estate, you know, laws, because (···0.6s) you don't
wanna get in trouble for paying a commission to somebody who is not licensed in your estate. If
that is one of the things that you're held to, um, if you are an investor and you, you're not
holding your real, real estate license, then, uh, you might be able to pay a, (···0.7s) a referral fee
or a marketing fee or something like that.
Um, so you wanna check with your team and you wanna make sure that you're not violating any
of the laws, especially if you have a license at risk. So, just wanted to put that one out there, but
I, I did like what they put out there and, and that's basically why I put this one on on the screen.
So they're encouraging other people. Now, does it mean that you have to have a Facebook ad,
or that it has to be 2000 or (···0.5s) anything like that? No, you could say, Hey, if you, you know,
tell me about somebody who, um, you talking into your bartender or your hairdresser or your
barber, (···0.5s) and hey, if you know anybody and you send them my way, if it results in the
sale, you know, I'll, I'll definitely compensate you for it.
Or you might not wanna use compensate. I'll definitely thank you in a way that you will, like.
(···1.4s) So (···2.3s) now here's another ad. This one kind of tickled me, me, and the reason
was it was before the elections in 2016, and I'm not trying to get political by any means, (···0.5s)
so I, it, it wasn't because it was a political ad.
It was that it was the right timing for a lot of the different sentiments that were out there. So
when people couldn't believe that, uh, Trump was going to (···1.2s) at least get in, you know,
throw his hat in the ring for presidency, a lot of people thought it was a joke. And, you know, as
it started to get more serious, you know, some people were saying, oh, no way, kind of stuff.
And this person took advantage of that and said, Hey, leaving the country, if, if, uh, Trump is
elected president, gimme a call and let's get your home sold. And then she had her logo there
and she had her contact information.
And whether you agree with, you know, what, if you want 'em or not, isn't the point. The point is
that she was timely with this message (···0.6s) and this timely message gave it a, a sense of
humor that got it shared. It got me to, um, at least screenshot it and share it with you guys too.
(···0.5s) So it would've been better if I left their company logo and the contact information, you
know, that way she would've gotten a benefit from that. But the, the, uh, creation is what I, I
thought was pretty good.
If you look at the bottom, at the time that I did this, she had 1.2 K, so 1200 views on this. Um, I
(···0.9s) didn't go in and read the comments, but there were 145 comments on this. (···0.6s) So
I, it did get the exposure, and I'm sure that even after this, it was, um, shared even more or, you
know, commented and viewed, et cetera. And that's basically what you're trying to get
happening on social media is you want people to share it, talk about it.
Um, because a lot of times when somebody makes a comment, other people are looking at that,
you know, what, who, what did this person I know comment about? (···0.6s) And you get
engaged that way. (···0.6s) So even if it wasn't, um, ending up in an actual listing, she was
letting people know that, that she's there. So it was an awareness kind of campaign, but
hopefully that, uh, she was getting (···0.7s) listings from it. That was her intent. But she was
letting people know that she existed. (···0.8s) And then sometimes you have to get creative.
(···1.0s) So there was a, a mall that, um, actually my mentor owned. (···0.9s) So there was a
mall and an opportunity there where people were standing in line before Covid happened,
(···0.6s) and there were kiosks sitting in a, a vacant room. And I said, can I get the kiosk?
Because across the, the, uh, parking lot and a road was an apartment community, well, not
apartments, it was, uh, condos. Some of them were being rented out, but it was a senior living,
independent senior living condos.
(···0.6s) And, um, I said, I wanted to wrap one of those, um, kiosks. Normally you would open all
of the, the little panels that are there and the glass and everything else, (···0.7s) and you would
have, you know, somebody selling their wares from this. It's on rollers. (···0.6s) So what you
can't see, and I didn't have a picture of it, unfortunately, is on the other side of this kiosk, there's
a glass, um, uh, a glass face to it, so you can't reach in.
But inside of that, I put a TV monitor and a player, a D V D player. (···0.6s) And in that was an
ad, a constantly running ad. And whenever there's movement, people's eyes tend to go towards
that. So it was an ad about the property, it showed all of the amenities, it had the graphics on it
that, you know, told people what they would be getting, um, floor plans and prices and stuff like
that. And then we had, um, giveaways, you know, where every month somebody would be able
to win a, a grill and the kind of grill that could go, it's an electric grill that could go on a balcony
on a multi, multi-level, um, multi-family property.
So the, I think there was four floors there. (···0.7s) So, uh, it was taken, taken, taking advantage
of space that wasn't otherwise used, because as you can see, where the, the theater is,
(···0.5s) as people are standing in line, this video is playing facing them, and they can't help but
hear the message that's on there.
So anybody who knows that, you know, they have, uh, someone looking for a 55 plus kind of
place would be able to tell someone. Um, and if they toured, I don't know if you can see it on the
bottom right hand corner there, if they even just toured the property (···0.7s) and they were
qualified to be able to live there, meaning 55 or older, (···0.6s) they would get a $25 card to the
mall.
(···0.8s) And of course, since my mentor owned the mall, that that was just helping all the
people that were renting from 'em anyway. So sometimes you have to think outside of the box
and what can I do? And (···0.8s) it really wasn't that bad. I think it was, um, I wanna say
between 1500 and 2000 to wrap this whole thing. And it was in front of everybody that was
standing in line for any of the box office stuff. (···0.7s) So, you know, sometimes you just have
to get creative (···0.7s) speaking about being creative.
(···1.8s) There are places where they try to tell you what you can and can't do. And pip, I don't
know if you would do this with one of your properties, (···1.6s) but if you tick somebody off
enough, what do you think? (···1.3s) So I love it, actually. That's beautiful. I was, I was
mentoring one time, I'm gonna say it was in Cincinnati, (···0.6s) Louisville, Kentucky area there,
(···0.9s) and I drove by, we were driving through a neighborhood and I drove by a house that
was painted the colors of a rainbow.
So it had like the vertical shingle or uh, vertical sides on the house, uhhuh. Each eight inch
board was painted with a different color of the rainbow, and they just kept repeating it. (···0.7s)
And, uh, so that was really interesting. And what happened was (···0.8s) the neighbors had
complained about the way they kept the house uhhuh, and it was like the yard was overgrown, I
guess at one point.
That was the story. And then finally they said, well, we'll cut the lawn and everything. And they
ended up painting it then at a real (···1.2s) bizarre color. And so, yeah, I guess (···1.0s) you, you
can make, you can make a point with anything, and I like it. Yeah. And when it comes to
marketing, um, well I did, I (···0.9s) used to have one up that had, uh, big circles, all different
color circles, all different sizes, circles too painted on the house. And I said, you know, ones like
this are easy to spot, right? (···1.1s) Pun intended.
But anyway, um, I did also see another one where it wasn't shaped quite like this. It, it was more
of a great big wide, um, house front with very few windows (···0.6s) and an entire banner for a
company. And actually the company's name was Adzuki. So people were paid to allow this
company to turn their house into a billboard for their business, because having a physical
billboard wasn't possible. And I'm sure that even if they said, you know, I know that this might
have to go before a town board because they might say, well, this is a billboard and you're
gonna have to take it down.
Do you think it might get some coverage on the local news if that were the case? And in the
newspaper? And therefore get all of the, the visual, um, discussion. There's the discussion
about the visuals that they really wanted to get that would, (···1.2s) again, think outside the box,
find out, you know, if (···0.8s) if this goes south, how far will I, you know, get penalized for this?
You know, is there anything that would possibly end up having to be in my marketing budget?
But anyway, (···0.5s) I do wanna show you some other types of examples to more of the, the
direct mail kind of things. And so I'm gonna go out to our, um, (···0.8s) visualizer here. (···1.9s)
Just give me a sec while I bring that one up. (···1.0s) You're doing great, Vicki.
(···1.9s) Always technology (···1.9s) bringing, uh, my skillset into (···1.9s) play. Here we go.
Here we go. Just put that bigger and you'll be ready to rock and roll. There We go. Can you see
that? Beautiful? Okay, that looks great. Awesome. All (···0.9s) right, so this was a postcard and
there are a lot of things that people will say, oh, just get the neon colored paper and everything
because it stands out. So this is one of those neon colored papers, kind of like the, um, post-it
notes that I had on the wall the other day.
But it does stand out. And even if it's just one color on either side, it's the message that's in
here. So, um, the, these people actually sent it out just because the property was, I'm sure a
non-owner occupied (···0.7s) and champion isn't somebody's first name, it's part of the name of
the company. So they took the first part of the company name and said, this is the first name.
And they took the last part and said, this is the last name.
So in that merge that we were talking about yesterday, if you don't go through and scrub the list
or organize the list, then this is the kind of thing that happens. Um, so we know that this was a,
a merge anyway, so it, they're making it very personal. I want to point out some of the things
that they did here. Uh, this says, my wife Jill and I are looking for a new rental and would like to
buy your house at whatever. Okay? Um, this company owns this house. It is an, uh, a rental
house. (···0.6s) And so this was probably showing up as non-owner occupied, most likely a
rental property.
And they're saying, Hey, we're looking for a rental. We would like to buy this. And if we do, you
know, we'll, if we can arrive at a fair price. So they're saying, we're not going to buy it if it doesn't
work for us, but if it works for you and if work for works for us, then we can close quickly. We'll
buy it as is. You don't have to do any of the work. Um, you'll make even more money since you'll
not have to pay any realtor's commission. (···0.7s) And there it's a very short message and it's
like, okay, if you're interested at all, please give us a call.
Now it says, leave a voicemail. I will get back to you within 24 hours. Make sure if you say
something like that, that you do what you say. Okay? Um, and normally I wouldn't put the
information on there. You know, you'll see I'm covering up a lot of the other ones on there, but
this was a nice short and sweet message (···0.6s) and, um, is just letting 'em know, you know, if
you've ever thought about it, you don't have to, uh, you don't have to pay a realtor's commission
'cause we're just gonna give the money straight to you, okay?
Um, whether or not they can (···0.9s) close within 30 to 45 days, uh, this one was, uh, uh, in an
(···0.8s) urban area probably. I mean, if they had the money lined up, it's possible. If it was one
of the multi-families that this one owned, it probably would take longer because they would
probably have to get, um, commercial financing. And it might take longer than the 45 days, more
like 60 or to 90, et cetera. So whenever somebody's sending, whenever you're sending
something out like that, if you are (···0.7s) targeting one, like one unit or a single family, um,
duplex, triplex, quad, and you're trying to close in a certain amount of time, you know, make
sure that you, (···0.7s) the message that you're putting out there is realistic that because
somebody who owns multiple properties is gonna know that kind of stuff too.
Um, another one that I wanted to put out there (···1.5s) is this envelope. (···1.3s) And I've seen
different denominations up here in the corner, but a lot of times when you are getting mail, the,
um, the money side of it or the color or whatever, will attract people's attention (···0.6s) because
it stands out from other (···0.5s) types of things that are the same size.
So this is, looks like it's probably a number 10 envelope, right? Number 10 envelope. You put
stack one on top of another. And they're all pretty much, um, the same. But this one set itself
aside. I think I had, I (···1.3s) think I had other ones that had, um, other denominations.
Uh, but anyway, I wanted to show you that one. (···0.8s) So pay attention to the mailing.
(···0.7s) And we've talked before about whether you have a, a, a postage stamp (···0.5s) or if
you have a meter. Uh, if it was a (···0.8s) more personalized one, you probably wanna have the
stamp, but I think I have examples of those too. (···0.8s) So (···0.9s) this is another one. This
now is not specific for (···0.7s) real estate. This one you probably will know by the, the easy
button on there, what it, what it is exactly.
But if this were to have on the other side of it, (···0.6s) you know, easy money, this could be part
of a referral ca campaign, (···1.0s) easy money for anybody who refers somebody that, uh, ends
up selling their property to us. This could be a thousand dollars bill instead of the a hundred.
You know, make sure it doesn't look too close to the size of a real bill. They might think that
you're trying to counterfeit, but this was one of those staples kind of things.
So, um, again, we're, we're trying to think of ways that we can create copy and have something
on there that's gonna gain attention. And this certainly would, right? Because it's money
oriented. (···0.8s) Now, (···2.4s) this one, um, there's a company that will take photos of the
aerial as well as the, uh, front of a property and they put this little thing in front of it too, and they
do this as a service, okay?
(···0.6s) And it gets people's attention. 'cause now this is their property sitting on a piece of mail,
so it's very customized to them, but it's part of a big system, (···1.0s) and you can get an instant
cash offer, text, whatever, to whatever number for our offer, or call the phone number (···1.1s)
and other side. Very simple. If you have any interest in selling, uh, fast as is with zero
commission or closing costs, I'd like to buy it, right?
(···0.8s) Again, it doesn't, (···0.5s) it, it doesn't say too many things on it, but all they're trying to
do is capture the attention of someone who owns a property that might be interested in selling
and get them to take an action. So the call to action on here is either text this, um, or to phone
call to give a phone call to them. So that means that a text that comes in needs an
autoresponder, okay? It needs an autoresponder so that when a text comes in that you can
identify that, yes, we received your text, we're gonna get back to you, when's a good day and or
time to call, you know, however you wanna handle that so that you can, um, if, especially if you
had a broadcast of a couple hundred or a couple thousand at a time, which I think these guys
might be doing, they were, they at the time were probably doing in the thousands or close to a
thousand.
Um, so you, you can schedule your callbacks and, um, you know, as the next one comes in,
and then, then they're serious. The ones that come in first are the ones that you're going to
respond to.
If somebody came in and said, um, yeah, I (···1.1s) I, you know, I'm texting this to this number,
but then they didn't, uh, respond to your, (···0.5s) your reply text, then they're gonna be a little
bit further down the road on who you contact, but you're still gonna be able to, uh, schedule
those. Okay? (···1.2s) And so that's an exclusive offer, right? (···1.8s) Another one that I wanted
to (···1.5s) put out there, um, is just this envelope.
(···1.1s) So priority mail, (···0.8s) and it doesn't, I'm not saying it has to be this, but sometimes
the, the way that the envelope looks official, and this one is, it is the US Mail, (···0.6s) and, uh,
these actually, um, are (···1.0s) free supplies (···0.6s) just saying, uh, but if, if the envelope has
some kind of a priority look to it, that would get it open too.
Because as I was talking about before, in the beginning when people hand wrote their
messages and you had, you know, letters that, that used to go back and forth, and then all of a
sudden they were all, uh, the labels that are stuck on, and then they're pre-printed envelopes
and, and you know, that it's a, a marketing message. And as we start to get away from those,
because nobody wants to open them, you have to do trickier things. Hey, PIP, do you remember
the, the checks that used to be mailed and how the check itself was on a different paper and
how you could tell looking through the window, window wasn't this big, but you know, it was
more like the other one here.
Yeah. The window had to Yeah, back in this area of it, you could see the, the check
background. Yep, I remember those definitely. And those used to be real checks in there, right?
Of you say the check is in the mail. That's the check that was in the mail, right? (···0.8s) Well,
The did you ever get any of the marketing letters that had that kind of a check saying, yes, this
could be available to you? I've definitely gotten those check ones. I've never gotten the one with
the dollar or the $10 bill behind it.
I really think that's interesting. I like that that's not, yeah, (···0.7s) Cool. So (···0.6s) if you, if if
you saw this check behind the, the window there, um, then you were more likely to open it up
and say, oh, who sent me money? Right? (···0.6s) Well, (···0.5s) depends on how old you are.
Um, my, my, my, my daughter got a, you know, was asked by my wife, did you get a check?
She works as a, as a nurse's assistant in a doc in a doctor's office. Uh, she's a, you know, just
first year, uh, university, but she, um, didn't know what a, you know, what the check would look
like even if she got a check.
(···0.9s) And so it is just funny because the world has changed so much. Yeah, I remember, you
know, when we, years ago we'd had a grocery store, and (···0.8s) on Thursday, every other
Thursday, (···0.6s) all of our employees would come in on Thursday afternoon when we knew,
when they knew the checks would be there, and we'd hand them out as we came in. And it was
just a long line of people. And that was, that was just the way things were done differently then.
Yeah. And now, like you're saying, checks never come in the mail anymore. So now when we
see that, we know that that's an older system of how things were done. And do we usually look
at those unless we know that the return address is one that we're gonna really be looking for
money from? Probably not. I got, right? So what happens is the mailing industry, the, the
marketing industry keeps looking for new ways of how do I get this person's attention? So, you
know, even having pre-printed envelopes like this, um, if they looked official, you know, then,
uh, people are wondering, and they would open this, um, some people will get these official
looking envelopes and rather than pay the, the, uh, um, higher amount for postage for anything
that's a priority or important mail, they are taking the, the envelopes that look official and

dropping them on the steps of somebody's door, especially if it is somebody who's in pre
foreclosure or has a, they know that they have a, a lien that's coming up, et cetera.
Because now the envelope gets attention, they're not putting it in the box, so it's, doesn't have to
get the, the postage, and it's not theft of service.
But if you had an official looking, you know, larger envelope there with the colors on it, you
know, whether it's red and white or red, white and blue or blue and red or whatever, um, it's, it's
going to grab attention. And that it is again, what everybody's trying to achieve. Grab the
attention, get somebody open that piece of mail. (···0.6s) And so as these things happen, one of
the other things that came was, um, something that was bulky.
So people put a penny in there (···0.7s) and, and, or they put a, you know, a fake key car
dealers did that. You get a fake key inside there, you can feel that there's something heavy in
the envelope. And that bulkiness, whether it is that or a hard candy or, you know, these days
people probably don't even want to think about getting a piece of candy in the mail. But all these
different things happened over time so that people would just open the mail because we got so
hmm, ticked off from everything that we thought was gonna be good being a marketing
message, right?
(···1.4s) So then comes, then comes along (···1.1s) something called Yellow Letter campaigns.
(···0.6s) And a lot of times people will, (···1.1s) they'll, they'll go, yeah, I've heard about that, but
I don't know what it is. So basically a yellow letter campaign says, okay, we know that if we want
you to open this envelope, chances are that we're going to have to hand write (···0.5s) the
address.
(···0.6s) So if we hand write the address, (···0.7s) and then they have this little thing on the
back, (···0.8s) they've got the, um, uh, you know, kind of like a custom thing. So this looks like
maybe somebody I know is sending me mail (···0.8s) only (···0.8s) because of the volume. They
don't really hand write it. (···0.7s) That is a handwriting looking font. (···0.5s) And by the way, if
you go to your font.com, (···0.6s) you can turn your own handwriting into a (···1.2s) font. They
have, you fill out the letters on each of the, um, uh, in each of the boxes, and then they turn that
letter into a font that you can use.
So the yellow letter writing campaign, they, they, what they found was that if somebody were to
hand write the envelope, that there was more of a chance of somebody opening up the
envelope. And then if you opened that envelope and it, it was this kind of paper that PIP is in
love with and probably keeping in, in the business, these yellow, yellow pads, this is actually a
pre-print printed paper.
(···0.6s) There's no perforation on there. It didn't come from a pad like what PIP does. (···0.5s)
So, um, and, and what they're doing, again, is giving that really friendly font. It doesn't look like it
was typed on a computer or anything, real short thing, hi, my name is Jim, and I'm interested in
buying your house at whatever, please call me at thanks, or please call again, call to action. Call
to action. Thanks. And then they made it personal, right? (···0.8s) But, um, I would probably not
do it in this color. I'd probably do it in the dark blue and make it look like it was a, an actual pen.
So the yellow letter campaigns are doing things in bulk, making it look like, um, it, it, it did back
in the day of somebody writing, uh, to you. (···0.7s) And (···1.4s) in, in that case, there were
more people. They, they do all kinds of tests to say what's more, what's more effective these
days? (···0.7s) So (···0.7s) there are folks that will (···1.2s) write out these letters too. They'll
write 'em out for you. Oh, I wanted to tell you while we're talking about these envelopes, um, just
like you can have something pre-printed to make it look like it's priority, there were people that
had their children use crayons, and the crayons would, you know, they would draw on the, um,
envelopes (···0.8s) and make it look like, um, uh, somebody might, you know, you could tell that
a kid did it, right?
But they would take those and have those printed with the kids' drawings on them so that
somebody would get that envelope and say, oh, what is this?
Right? Peeking their curiosity. You are just trying to get them to open the messages so that you
can, um, have them (···0.8s) get your marketing, uh, words in front of their eyes. So this is
another one, and I wanted to tell you about this one because (···0.7s) this is a wholesaler in one
of the areas that I thought did a good job on their website, and I know who they are and am
familiar with them. (···0.7s) And for different properties. (···1.3s) Let's see, different properties.
Uh, these are three different pieces that, that they had sent out. (···0.7s) Okay? (···0.9s) And
again, (···0.7s) this one is trying to go with the, (···0.7s) and of course if you wanted to look at
their website, you could, but, um, this one is trying to go with a handwritten look on it, right?
Doesn't look like everything else. So more personable, more approachable, (···0.9s) and then
you open it up (···2.1s) and it's a, a card with the, it's not really a card, but you know, it's just a
folded up piece of note paper.
Again, they've got that friendly looking handwritten font, and actually the, that family was not at
that address, so (···1.1s) they had a bad list or a bad name associated with that, um, on their
list. But anyway, he's saying basically, uh, my name, my name is so-and-so, and my wife is soand-
so, we are interested in purchasing your property at whatever. Um, if you're interested in
selling or if you're considering selling, please contact us. Uh, so-and-so we look forward to
hearing from you. And I know that these guys are wholesalers, (···0.8s) so they, uh, they look
like if you go to their site, they look like they're flipping, but for the most part, they're, they're
wholesaling.
And when they fix them up, (···1.2s) you could debate the level of, um, flip that they did. (···1.3s)
But anyway, they put their picture on this one. This, this is the kind of stuff that you might, uh,
split test too. So they put the picture on this one. Um, we buy h your house for cash, easy and
fast. All right? (···1.0s) And then, um, yeah, yeah, they've co probably gotten this off the internet
somehow.
Um, but I would probably check yours if you looked at those. (···0.6s) And we're interested in
purchasing your property as is, blah, blah, blah. No realtor's fees or commissions. Now, these
bullet points are the things I'd like you to pay attention to, because these are the points that you
probably will be having a, um, an interest in, in including in your points as well. So no realtor
fees or commissions to pay. We pay all closing costs.
Now, of course, you're only gonna do that if you really do pay all closing costs, no surprises, uh,
no clean out fees or repairs needed. (···0.5s) Get your cash easy and fast over whatever many
years experience we buy as is. We buy any condition locally owned and operated. That's
important to some people. They, they don't want it to be one of those big companies, although
there are bigger wholesale companies that are coming in and in certain zip codes, they've kind
of limited it. They pretty, in the beginning they were pretty broad, but then in certain areas
they're saying, all right, we'll buy in these areas, and they're buying (···0.6s) a certain
percentage below what (···0.8s) the, uh, value is.
And then they're, um, fixing 'em up and making a, a profit there. This is another piece that they
did, (···0.5s)and they're probably, um, they're probably doing the same thing, split testing, which
of these different pieces and what it costs us is going to get this person or these people to
contact us. So this is more of a flyer kind of thing.
(···0.7s) And, um, different property receive an exclusive cash offer from blah, blah, blah.
(···0.7s) All right? (···1.4s) And I've asked people to give me their, their, uh, pieces because I
wanna see how (···0.7s) all the different stuff that they're doing too. No inspections. So here's a
new one. No inspections, there's no commission, no repairs, no hassles, no waiting fast as is
offer. So, um, everybody wants to do fast and easy, but that doesn't necessarily mean that, um,
the people that you're talking to (···1.0s) need their (···0.5s) need to have a, a fast move out.
So if I was going to send out a piece, maybe to (···1.6s) somebody who's been living in a house
for the last 30 years, we talked about those. If they're living in the house, house for the last 30
years, they probably don't wanna fast move out because there's a lot of stuff that they have to
go through. So in our next segment, let's talk about the, the things that we do wanna put into our
message, depending on who we've targeted that message for.
Okay? (···3.1s) All right. So then I'll see you in the next, the next video, and we will get into more
detail on those messages. All right? Awesome. (···0.8s)
(···2.3s) Okay, so now let's dig into, um, me messages that are more customed to our various
targeted markets that we're talking to. (···0.9s) And I wanted to put up a, a list here kind of, uh,
just to keep in mind as we do this, (···0.8s) and it's gonna be very specific (···0.6s) messages to
very specific groups, that's what our, uh, what our goal is. So, as we design our custom
marketing messages, first of all, identify which targeted group you're gonna work with.
It could be sellers, it could be buyers, and even under buyers, there's multiple buyers that, that
we might be talking to. So I don't want the co the (···0.9s) category to be that broad. So under
buyers, you might be talking about home buyers, you know, especially if you just flip the house.
But it could also be that your buyers are investors, (···0.7s) and they could be cash buyers,
(···0.8s) they could be developers. (···0.7s) So you, you've gotta keep thinking about the
subcategories too, if you want that message to be very specific to that group.
Um, and sometimes we do wanna go broad. Sometimes we wanna have a generic. So in all of
these, I would have a generic message too, so that if I didn't have a specific one developed
already, I wouldn't have to wait for it. I would just send a generic. Um, or I might not know their
circumstance if, if we're sending out a, a bulk email or a bulk, um, broad, a, a broadcast, I would
say of email or, uh, text messages, et cetera, letters and so on. Uh, it could be renters, could be
lease option candidates, that l slash o lease option.
Uh, it could be money partners. You know, there's a number of, it could even be real estate
professionals that we wanna contact to see if they can give us any referrals. (···0.8s) And the
next thing that we wanna do is whatever that group is, (···0.8s) what are their interests? Or in
some cases, what are their concerns? So a motivated seller is probably gonna have concerns
like we were talking about before. You know, yes, I wanna sell my house, but all these things
keep coming in saying that they're gonna do it fast. They probably wanna close fast.
I'm not ready to do that. Um, or I've just had, uh, some my partner pass away and, you know,
I'm, I'm, I'm not ready to deal with the whole thing yet. I know I'm gonna have to do something.
Um, sometimes people talk about, you know, if they wanna move on to, um, assisted living or
things like that, (···0.6s) and it takes some time. So not everything needs to be done quickly.
(···0.5s) It can be done, but maybe the message needs to change to, we can work within your
timeframe if you can.
Okay. Depends on how you're, how far out you're setting up your pipeline. (···0.6s) And I think
that always you can do that because even if something came in and you weren't ready, you
could always wholesale it to somebody else if it's really a deal and you already spent the money
to get that person to call into you. (···0.9s) So, um, think about the, those messages. What are
their, their interests and their concerns? When we come to the interest side of things, if you've
got a money partner, you're gonna be thinking differently than if you were trying to solve
somebody's problem that was a motivated seller or potentially motivated seller.
(···0.5s) And a money partner might be thinking about, well, how much do I have to have? And
how long will it be out there? And what kind of returns and what kind of risk? So you gotta get in
their heads a little bit about how they're going to be looking at (···0.6s) this circumstance or this
opportunity that you're about to present them. Um, your lease option candidates, those guys
might be looking at, uh, well, I don't have, you know, yeah, I wanna be able to buy, but I don't
have either the money or I don't have the credit. I've got a great job, but, um, that's not gonna
get me anywhere if they're looking for my credit.
So you can speak to those things, and a lot of times you'll see the signs on the side of the road,
bandit signs, et cetera, or, uh, a website or something saying, um, don't worry about it. Your,
your job is your credit, basically. Don't worry about whether you've got poor credit or no credit.
We can work this out (···0.7s) or no money down. That's another thing that's a concern with
people. You know, how much am I gonna have to have in order to get this 20% because my
credit is bad? So you wanna speak to those concerns, (···0.6s) and the best thing to do is just
get out a sheet of paper (···0.7s) and figure out what are all the kinds of things that this group of
people (···0.6s) might potentially be concerned with (···0.8s) and list them on there, because
those bulleted points that you saw on the, um, marketing pieces that we did before, or that we
should before, um, those are the things that they want to get in the head of that person.
So, um, you are gonna do the same thing. You are gonna do it with the renters, you know, uh,
that might be concerned about either the area that's in or what's convenient and, uh, how much
it might be, how long they have to commit for, um, time-wise in a lease, et cetera.
So (···0.9s) that for each group that you're talking about, reaching out to consider their lists,
their concerns, and then you can take that brainstormed list. You could, first of all, you can do it
with somebody else, (···0.7s) and (···0.8s) then you can, um, present it to other people and say,
Hey, you know, with these things, can you think of anything else that might come up or that
would be a concern to this group?
So, you know, use the, the, um, resources that you have for people that, especially if they fall
into one of those groups, use the resources that you have to try to expand on that list, or even
(···0.8s) make sure that whatever you're saying is in a way that makes sense to that person.
Okay? Um, you know, have an example of, uh, how we want to alter the level that we contact,
or the level that we speak to.
Some people coming up here too, um, consider how they're going to be contacted. Now, if
you've got your workflow design and you said, okay, I'm gonna be working with these targeted,
motivated sellers. (···0.6s) And when you pull your list, you find out, you know, Hey, I've got a a
phone number. I can text them, I can do a ringless voicemail. I can call them live as part of my,
my workflow that I've designed. Or if I've got an email address, can I insert an email, you know,
multiple ways of contacting them.
Uh, if I've got nothing but a US Mail address, what can I do? I can send them a postcard, I can
send 'em a letter, could even go to their property and knock on their door or leave that, that, um,
express delivery kind of package that I was talking about before. Leave it right on their, their, uh,
doorway. Now, in those cases, what you wanna make sure of is that you are in an owner
occupied situation if you're trying to reach the owner of that property. So that means that the
mailing address and the, uh, property address are the same on records.
It doesn't guarantee that that's gonna be the case, but it is much more, um, much more likely if
at least we start that way. Um, if it's in a highly, um, non-owner occupied area, renter occupied,
then you know, you're dropping something off at somebody's place. They probably don't want
the owner to change anything if they're happy and they don't want, uh, the property to be sold.
And so they won't pass those things on typically.
(···0.5s) So just be aware of that as you deciding how to, to do the, um, delivery methods as
well. (···0.8s) So depending on your workflow design, depending on what you have in your
contact, you're going to need a variety of messages inside of your content. (···0.8s) Now,
(···0.6s) the, the copy is the next thing that we're gonna talk about in creating the contact or the,
the copy for the contact type. So whether it's a, a text message or (···0.5s) whether it's, um, an
email broadcast, or it doesn't have to be a broadcast, you can say distribution list.
I'm not trying to make it complicated there. So (···0.7s) either way, whatever it happens to be,
you wanna make sure that you are speaking to the pain that you just (···0.5s) identified or that
you're speaking to their interests, again, that you just identified. And you wanna tell them in
each of those cases how you can solve them, how you are the answer to that, how you can
benefit them. (···0.7s) And in everything that you're doing, make sure you, inca, you include a
call to action and that was text me or call me at this.
Or, um, listen here for a free, and, and, and make sure that they're prepped for it. 'cause they
wanna know what they can expect. You know, am I gonna be getting a, a free message, you
know, 24 hour message that they can call anytime? Um, or, you know, are they, should they
expect to talk to somebody? You know? So give them an idea of what to expect, um, you know,
offer within 24 hours or 48 hours, et cetera.
(···0.8s) And you should also keep in mind what you're trying to achieve too. So yes, we wanna
talk to them, but a lot of times, especially if you're wholesaling, you want to get in and see that
property as quickly as you can. You wanna be able to take photos. (···0.6s) If you can take
photos, you could start, um, or with that one, (···0.6s) with that one visit, you could have enough
there if you planned it out in advance. You could have enough there to start shopping that
property (···0.8s) as soon as you get assigned contract.
Maybe you didn't get it while you went there. Um, a lot of times we use other people as our
excuse as to why we're not gonna make an offer right now, or, um, you know, why we're not
taking the action right now. So if, if you're able to say, well, you know, I'm just here taking the
photos, but you know, you might wanna do blah, blah, blah. (···0.8s) So, um, there are other
people that are making the decisions, even if that is, you know, (···0.6s) I don't wanna say your
animal, but you know, some other friend or family member that is your silent partner that really
doesn't talk.
(···0.7s) But, you know, if you put it off on somebody else, um, then it takes the pressure off of
you. A lot of people feel, especially beginning investors, they feel pressured to make an offer
right then and there. They say, well, what do you think you can give me? Or, you know, what,
what's your, what's your offer gonna be? Or cash offer? Um, well, you've gotta do a little
research and, you know, you have to make sure that this is in line with what, uh, your team is
planning on acquiring in the next three months or six months or whatever.
But there's a lot of things that you can do to put that pressure off and say, but I'll get back to you
in 24 hours or 48 hours, or whatever's realistic for your team. (···0.8s) And then (···0.7s) we
want to design any of the scripts or greetings, um, landing pages or webpages that are gonna
handle the calls when they come in. (···0.6s) So I already showed you, you know, how we have
customized, uh, the lead page inside of our pipeline. And if you wanted to go back to a previous,
uh, video and take look at that, then you could do that.
But that script is basically gathering information, um, about whoever it is that you're talking to. I
will give you an example of that as we go forward and, uh, speak in one of the (···1.1s)
upcoming modules, um, about handling the responses. So I'll give you specific stuff for that. But
this, (···0.6s) this example or these examples are going to be some of the email and, um,
letters, et cetera. I've, I've kind of sprinkled in a lot of them up to this point.
But let's take a look at some examples here and how they fit in with our, um, intentional design
for who the targeted message is (···0.6s) for. Okay? (···1.8s) And let me just stop this share
(···0.8s) and get us over to (···2.0s) Craigslist, which I mentioned before I told you that I would
bring this up. And so I wanna do this now. (···2.6s) So, um, this, this is an example of having
different personalities for different kind of things.
And I told you I would, uh, share some of the copy. And since we're talking about copy and, um,
having a variety of people that we're talking to, I wanted to bring this up. (···1.0s) And (···1.9s)
basically, (···1.1s) whether you place one ad a day or whether you're placing three a day, and
remember I said to rotate them around, or else you'll get ghosted by the Craigslist folks, don't
post the same thing within 72 hours, right?
It's okay if you wanna do one every three days. So I kind of li listed this out like day one, day
two, day three, so that you can see how you could rotate them in. And whether you do it this
way, whether you put it in a spreadsheet, um, you can see that I've got all the codes, cl being
Craigslist or classified listings for me, but then the w h is wholesalers, the dollar sign, P is
money partners, MS is motivated sellers, w h is wholesalers again, but it's a different ad. So I've
got a two behind it. We're the first one, I had a one.
(···0.8s) So this is a way that you can use, um, just a, a template to rotate things around. The
other thing that I would do that I haven't shown in here is I would definitely have a visual, even if
you're tying two things together, like a picture of a house and then overlaying something like,
um, you know, we buy houses or, or wording over it or a heart, like, we want this, we love these
kind of, um, ugly houses or whatever you wanna do. And include a photo (···0.7s) in the ad so
that, um, anybody who clicks on the thing that says, only show me ads with photos, at least your
graphic would show up there.
Okay? (···0.9s) So that's one thing that I didn't include here that you would wanna do. (···1.4s)
So there are different examples here, and I'm gonna run through them (···1.0s) and that I also
wrote them, I was goofing off to tell you the truth. So don't take it too seriously. And yet some of
them might resonate with you, (···0.5s) but you can use a template like this for your ideas.
(···0.7s) And once you have this created, you can always copy and paste.
(···0.6s) So let's take a look at these and who knows what they, it might spark for you for ideas,
(···0.5s) but (···0.5s) the targeted ad is a reminder of we need to keep in mind who we're talking
to. Okay? And like I said, I put an ad reference in there so I can tell what's working. Then I've
got a headline. So the headline says, investors seeking help finding properties to buy
wholesalers Welcome. How many times do wholesalers feel like they are not welcome? But if
you are a flipper (···0.6s) and you're looking for properties, as I said before, you're probably
gonna get a lot of referrals from your realtors, your, your wholesalers, um, bartenders,
hairdressers, and so on.
So anybody that has a property that, that you, uh, still find as a good value with the number that
the wholesalers are including inside of that number, is still a good deal, right? If you've done
your numbers right and they've priced it right for you, and if they haven't priced it right, then you
can negotiate. Okay? (···0.8s) But in the body of this, now that we've got the wholesaler's
attention, wholesalers, welcome (···0.7s) wholesalers.
If you have a discount, if you have discounted properties in the whatever area, we'd like to hear
from you to find out what type of investment properties we're seeking, please respond to this
posting with your contact information. Thanks. And then you can put your name. (···1.1s) So
that's just reaching out so that you can get people, um, familiar with what you're looking for.
(···1.0s) And then on the money partners, one same day, you could put in an ad for money
partners. Remember that grid that I had that had all of the listings on there, of all the things that
you wanna do, all the postings that you wanted to do that week.
So this would be one of those things. (···1.2s) So this is looking for a money partner, and the
headline is, partner with us. (···0.8s) Are you a real estate investor slash rehabber looking to
expand, but just can't find enough time in the day to make it happen? (···0.6s) We are actively
investing in the local market and looking for the right people to partner with too. (···0.7s) If you
share the same commitment to qual quality, value, and fair business practices, we welcome the
opportunity to explore joint ventures with you.
Please contact us at whatever, whatever contact you want them to do. Again, you're gonna
make sure that you respond to those, whether it's a, um, autoresponder or, um, just making
sure that you are physically watching the leads come in and (···0.8s) assigning somebody on
your team, or maybe you are doing it to contact those back, especially if it's a money partner.
(···0.8s) So, um, that is putting it (···0.5s) right on the line. Look, we're looking about, we're
looking to do quality and we wanna do fair business practices.
And if you are not on the, the same page with our values and, and being fair, then just go ahead
and exclude yourself from getting back with us. Not saying that everybody will, but you're putting
it right out there as far as what you're looking to do and partner. And it also speaks to somebody
who's looking for that, that you've already include that in your ad. You've already included it
there. (···0.8s) Let's scroll down, scroll down a little bit and look at the, uh, motivated sellers.
One motivated seller seeks moti motivated buyer, seeks motivated seller. If you're a motivated
seller and you really wanna sell quickly at a fair price, we're motivated buyers who wanna pay a
fair price and close quickly we should meet. So that's kind of like a dating thing, right? (···0.5s)
Let's see if we can create an outcome for both of us with your whatever area property. No need
to spend money fixing it, we'll do that. No need to list with a real estate agent, you've already
found us. Just reply with your name, email and phone number and the property address, and
we'll contact you right back.
(···0.8s) So that's a little bit different of a kind of direct but fun, um, kind of feeling to the ad.
(···0.8s) And if you have ever seen the got milk ads, then this one will make sense to you too.
So it's a different version of a wholesaler's ad (···0.6s) got properties, remember the old got milk
ad campaigns, (···0.5s) got properties, let's talk. We're looking for specific types of properties for
our portfolio, for rehabbing and others for cashflow slash income properties.
If you have great deals on your hands and wanna move them quickly, please contact us by
replying to this ad. (···0.8s) So remember that your, uh, headlines are there to capture people's
attention. Okay, (···0.9s) now we're back to motivated sellers. Again, this is day three. Wanna
sell your home but don't have the money, okay? Don't have, uh, we're well, we are looking for
properties that we can (···0.7s) renovate with our personal design touches. If you have a home
that needs repairs located in one of the areas we invest in, we'll be happy to make a cash offer.
We within two business days, homeowners, please contact us so we can make you smile today.
So the, the rest of that ad there, the headline was, wanna Sell your property, wanna sell your
home, but don't have the money to fix it up first? No problem. So that was the rest of it. There
kind of got pushed down on the page. (···0.9s) So we're speaking to them. And then
wholesalers again, here's a different version again, a different personality. Help me. Rhonda
(···0.6s) Pip, do you remember that song?
(···1.2s) Help Me, Rhonda? (···1.5s) Actually, we played in a band, and heck, I played in a band
forever, and we played a lot of the, I believe they were a, that was a Beach Boys song, if I'm not
mistaken. And yeah, we played a lot of, I don't think we played help me, Rhonda, but we played
a lot of the Beach Boys stuff, so yeah, me, Rhonda, exactly. (···0.5s) So I'm old. There you go.
Thank you. So this one is a little bit of a play on maybe capturing a, an older group. So, so we're
saying, Hey, we understand each other, so let's talk, right?
Help me, Rhonda, or whatever your name is. Help me find properties that need my rehabbing
touch. I'm looking for ugly houses on night streets to turn into fabulous homes for grateful home
buyers. Um, do you know of such a home, perhaps there's one on your, uh, in your
neighborhood or your property inventory, that would be a great candidate for one of my Miracle
Makeover projects. If so, send the address with, to me with your name and contact info so I can
reward you for a great find. Looking forward to getting your email. (···0.6s) So again, each of
these is a little bit different personality, and I mean, I could, well, I'll probably just go ahead and
read them because (···0.8s) we're here anyway, right?
Um, motivated sellers, again, real estate investor looking for single family properties in need of
T l c local investor. So that local investor part is, uh, important to some people. Local investors
seeking single family homes in whatever areas that need some updating and repairs. We'll work
with homeowners, realtors, and wholesalers to find the right properties we'll purchase in as is
condition all cash closed quickly.
Serious investor will not waste your time. That's important to a lot of people, you know, if you're,
if you're able to close on something and then you might move up their list. And especially if you
prove that and, um, they can see that every time they bring you a deal, you are able to either tell
why it doesn't fit your portfolio and help them get more targeted on their search, or you're able to
close quickly, contact via email and I will get back to you within 48 hours with an offer.
Um, here's another money partner, one (···0.5s) partner with us. Partner. Are you a real estate
investor slash rehaber looking to expand, but just can't find enough time in the day? That might
be a, a repeat, I'm not really sure. Commitment to quality. Yeah, that's a repeat. So that would
be on day four, so it wouldn't be within the same 72 hours. Um, next one, motivated sellers. We
buy ugly and not so ugly houses too. If you've been thinking about selling your property, but
dread the thought of cleaning and fixing it up. Put our, put your worries aside and call us now.
We offer a no hassle alternative to getting your home ready for the market.
We'll take it as is at a fair price. Don't waste another minute. Reply to us here and get that 800
pound gorilla off your back today. (···0.6s) So in each of these ones that are different, there's,
um, uh, a little bit of, uh, play on words. Sometimes there's saying the same thing, but using a
different phrase that 800 pound gorilla people are familiar with. You know, they might just be
feeling that if they're a motivated seller, um, wholesalers. So going again, looking for an A-list
customer for a great deal, you have under contract, look no more.
Here we are. Bring us your discounted properties and let's do business reply to very short, very
sweet, and very direct. (···0.5s) Okay? Um, and then again, just, uh, repeating some of 'em. And
then, uh, there's another wholesalers at the very bottom. Attention. All Property scouts investor
needs your help. I'm looking for single family houses in whatever area, uh, surrounding and
surrounding areas to buy and fix. If you know of any properties that you have in a contract, um,
that you would like to assign, I'm very interested in working with you.
So this is basically saying, Hey, look, I know how this works. I, I appreciate you guys, let me
work with you. So they don't have to go through explaining who they are, what they do, et
cetera. They just have to be good at it and good at finding 'em. So hopefully, um, the
conversation that we had before, having different personalities in your ads to attract the various
personalities that are out there, uh, this is a, a good way for you to, to see that. Um, and this is
placing the ads, trying to get people to call you or to email you.
So we, we know what we need to do next is design. When they email back, you know, get an
autoresponder email out, just got your email, thanks very much. I'm going to be taking a look at
these in the next, um, few hours or next couple of days, as soon or as soon as I free up. You
know, I have meetings today, whatever you wanna say in there, um, as a response to these so
that they know that they, that your message got through, (···0.6s) and I will be in touch with you
within a certain amount of time.
Now, you're gonna build that into your workflow. It might be that your workflow is, Hey, (···0.8s)
every day at such and such a time, I need to go through my leads box and respond to whatever
comes in. (···0.6s) So, um, even if it's not on a C R M where you have those autoresponders,
you still need to take an action, make sure that you do that or else your reputation to other
investors or wholesalers, et cetera, is gonna be tarnished. Okay?
So say what you're gonna do, then do what you say. (···1.4s) All right, so that (···0.7s) was my
example that I told you that I was gonna share with you. (···0.9s) And now I wanna get over to
(···1.8s) some brainstorming (···0.6s) and a couple of specific ideas here. (···2.3s) Specific
letters. Um, again, you can take a piece of paper, you (···0.6s) know, it's probably some yellow
paper with some blue lines on it. If your name is pip, (···2.8s) oh, or it doesn't have to be yellow
paper, apparently it could be white paper with blue lines on it.
If, if you look it's white paper, I like the white better than the yellow, it's easier on my eyes.
(···0.9s) Okay? Then, um, so again, take the target, the targeted group, (···0.7s) and even
(···0.7s) sub targeted groups. And then underneath them, start putting the things that, you know,
would be their concerns, (···0.6s) their interests or their concerns.
So whether you do it like this or you have, you know, a different page for every group, you
know, and, and start listing those out, um, like we were talking about with least option
candidates, uh, poor credit (···2.3s) was one of them. (···0.8s) And if not poor credit, then no
credit (···2.5s) might be another one. Uh, the down payment, Oops. Um, (···1.2s) let's see, how
(···1.5s) long (···0.8s) for the, uh, let's call it a read to own period.
(···1.3s) How long do I have? (···4.1s) What areas? (···1.2s) Um, so all of the things that they
might be thinking about. You wanna list everything that you can think of, okay? Uh, for money
partners.
And you're just gonna keep continuing these lists. I'm just kind of putting a few in there so that
you can get yours started. So, money partners. Um, how much do you need? (···1.3s) How long
do you need it? (···2.2s) How long do I have to commit? (···4.7s) Um, what return? (···1.0s)
Sometimes people know the return, sometimes they don't. (···5.7s) Um, how do I limit (···4.1s)
risk?
(···3.3s) And there's, there's so much training that goes along with these as well as far as
limiting the risk that you might, uh, remind yourself that, uh, for example, (···0.6s) holding the
(···2.6s) first mortgage or first, first lien position, (···1.4s) um, listed as (···3.3s) loss payee,
(···2.8s) it's backed by real estate, et (···4.5s) cetera.
Okay? So, um, even, even your ideas of what your response is gonna be to that question, you
could do that in your brainstorming here too. Uh, motivated sellers (···2.8s) closing timeframe.
(···1.8s) And that is going to deter be determined. Like are you talking about pre-foreclosure Or
(···5.3s) are you talking about somebody who is, um, downsizing? (···2.2s) If you can target
your list, you've got different things as far as, uh, they're interested in timeframe. So if I'm talking
about pre-foreclosure, sure, I'm gonna talk about we can close quickly and we can, or we can
step in and help negotiate with the banks or whatever it is that you're able to do.
Uh, on the downsizing side, I might say, (···0.9s) not only can we work with your time schedule,
you know, we'll, we'll, we'll work with you on the time schedule that works for you. But I might
mention that we have professional, um, uh, professional downsizers, you know, meaning the
people that go through your household and, and are can help you figure out what you need,
what you don't need. Um, people, people that do estate sales, uh, people that do moving for a
discounted price because they're on our team, um, et cetera.
So, (···0.6s) you know, if they're worried because their, their objection is, I don't know where I'm
going next, then we can have a professional relocator on our, on our team. (···0.7s) So that's
probably a, a real estate agent or somebody like that, okay? But, so think about all the things.
What objections would they have to all this stuff and how you would be able to provide a
solution to that. (···0.7s) And, uh, make sure that, uh, you're considering as many things as you
possibly can.
(···0.8s) And then I (···4.3s) have included here some examples of, um, just sometimes generic
and sometimes very specific things. In this case, this is a merge letter (···0.7s) for a, I think it's a
multifamily. Let, let's, yeah, multifamily. So dear so-and-so, I'm contacting you to express
interest in your property.

Located at now. We've got those custom, uh, fields that we were talking about before, located
at, now we've got a property street and the city state zip. This is not an attempt to list your
property. 'cause the first thing that they might be thinking of is, oh, is this one more realtor that
wants to list my property and take a commission? And so on. So we're letting them know, this is
not an attempt to list your property. My company has several serious buyers interested in
purchasing multifamily properties such as yours. So, uh, we could be wholesalers at this point,
or we could be a group of investors, right?
Um, they are qualifi, they're credit qualified and or cash buyers who have contacted me to seek
out those who may have an interest in selling this type of property so they can do their due
diligence and present offers. Now, if I've pulled a list of large, uh, large apartment buildings, let's
say, then I might be somebody who's working on syndications and pulling together, uh, groups
of people that we're going to work together, um, on these projects. So that's a possibility.
Or just could be that, you know, I'm working with a group of investors and I'm gonna wholesale
to them. So, um, please consider the, the potential advantages of selling your property,
including taking a tax advantage, taking tax advantages of 10 31 exchange to relocate, perhaps
with investment in warmer climate, at attractive purchase prices, uh, or change the type of
investment property you currently hold. (···0.9s) Another one would be convert your property
management and its challenges into earnings for other financial goals or concerns you may
have.
(···0.7s) Creating a residual income with terms, with a terms arrangement and alleviating some
of the tax burden associated with selling. So basically you become the bank and earn the
interest on top of the sales price. So we're putting some things in their minds about, oh, wow, I
didn't think about that. Maybe I should get in touch with these guys and find out what they're
talking about. We may be able to help you achieve your goals and fulfill your, fulfill the interests
of my clients or my partners, or whatever it is that you wanna put in there. If you have any
questions and or would like to discuss the opportunity further in confidential meeting,
confidential, I mean, that's key there.
Confidential. We're not gonna tell everybody about this, especially not your tenants. Um, please
contact me at or via email at, I look forward to hearing from you. (···0.5s) So what I would
strongly suggest is that anything that you look at that, that somebody else is using as a
template, you've gotta kind of take it and make it yours. (···1.0s) So put the things in there that
have your flavor added to it, and then you can send it out the door.
Make sure that it's, uh, matching what it is that you'll be able to do or that you have as
resources. Okay? (···0.8s) Now, (···1.0s) I was working with somebody at one point, and at in,
(···0.8s) in many times, many cases, you're writing to people on a level, an education level of, in
some people will say third grade, some people will say fifth grade, you're making it very easy.
So you're not talking above most people's heads. (···0.6s) And I looked at the letter that they
were about to send out and they were sending it to attorneys (···0.8s) and I said, stop the press.
You cannot send them this. They're going to be insulted. (···0.6s) And they've spent a lot of
money getting their education, getting their licenses, and dealing with certain clientele. And the
egos on many of, of those folks are going to be bruised or battered by receiving a letter like this.
(···0.7s) So we rewrote everything and put in keywords that that particular, um, real estate
reference or real estate person, (···1.3s) real estate related person might, um, say, Hey, this
person understands what I'm talking about here.
(···0.5s) So dear so-and-so, your name was given to me as a prominent attorney, going for the
ego there as a prominent attorney with clients who seek your professional advice on matters of
estate planning, divorce, and or financial matters that may involve the need for asset liquidation
(···0.7s) since your clients may turn to you for resources that are, are able to, uh, that are where
they're able to exchange their real property for monetary consideration.
Again, another term I would like to introduce my services as a cash buyer of real estate. As an
investor who understands the need to act quickly in liquidation efforts. (···0.5s) Some of the
advantages I may be able to offer are I can buy property in it's as is condition. The property
doesn't need to be fixed up or cleaned up. I can pay cash, I can close quickly off in 30 days or
less. Your clients would not incur this typical 6% commission cost charged by most real estate
agents if they had to list the property.
(···0.5s) I've enclosed several business cards in case you have the opportunity to make them
available to those who may benefit from an expeditious sale. (···0.7s) Please do not hesitate to
call me if I may be of service. Respectfully submitted. And that's a very different tone to that
letter than most of the letters that, that I showed you before, um, that are written very simply and
plainly, intentionally. This one is intentionally putting in key phrases to appeal to the person that
would be receiving this letter.
Um, and it doesn't have to be exactly like this. The purpose is to give you an idea of how it may
sound different than some of the other pieces that go out because you're thinking about the
targeted, uh, folks that this is going to. Okay? (···1.0s) And let's do an email. (···1.6s) So for
example, let's say that on that list, I've I told you to send out an email at least monthly because I
feel like if I get something weekly, it feels like too much to me.
Um, but monthly, I think it wouldn't be so bad, even though the weeks fly by, it might feel like it
was weekly anyway, but it's only going out monthly. And in this case, remember I said, you
know, you wanna let them know that you are there. But, um, in the future ones you might wanna
put some something that's entertaining or informative or something beyond a repeat of the first
time that you said, Hey, I'm looking for property, can you help me? (···0.6s) So this is an
example of, um, saying that I'm expanding my real estate business.
Even if you're just getting started, an expansion is, it's still an expansion if you go from nothing
to something, right? (···0.6s) So (···1.0s) you're sending this email out to a group of people. It
could be family and friends or acquaintances or you know, think, think about who your
distribution list is, but just wanted to share the good news. We're expanding our real estate
business. We buy houses in the whatever area and renovate them to provide quality rental
homes or fantastic deals for first time home buyers or starter homes, or whatever it is that you're
doing.
Um, we're launching our new reward program and hope you can be a part of our expansion. If
you know of any vacant, boarded up unoccupied homes or distressed homes in whatever areas
we wanna know about them. If you're the first to register the property with us and, and we buy it,
we will reward you. If you know of someone who just needs to sell their property, we're
interested in those two. (···0.5s) If you don't know of any properties you can tell us about, we
would appreciate your help in passing on our contact information to anyone who is looking for a
new home to buy or rent. We always renovate with quality and care to provide a great home for
our residents and buyers.
So that's basically saying, don't worry about your reputation. If you haven't seen our stuff, you
know, you, you can, um, take our word for it here. Um, please visit our website for more
information or call us at, and then you can further validate that you've got good quality products
with your website. Thanks for your support. Hope to hear from you soon. Now, that's a very
friendly letter asking for, um, your, their help, but not everybody is, (···0.6s) is, um, motivated by
money.
So just being appreciative is coming through, I hope, in this email. But anybody who is money
motivated, you know, if you do, uh, encourage them to send on the information or tell you about
anything that, that, uh, somebody might be interested in selling, then there's that piece of it too.
Now, you can put in dollar amounts if you want to. Um, I strongly suggest that you customize
this too, (···1.3s) but again, these are just examples and we could go on and on or I could go on
and on.
Trust me, pip knows that. Uh, I could go on and on with other examples. Um, do wanna tell you
though, if you are not confident in your ability to write the copy for these, I'm going to share
again, (···0.7s) fiverr.com, (···0.7s) because I put in copywriting and under the category you can
look at whether it's website, whether it's sales copy, whether articles, email, copy, we were just
looking at that, um, social media copy.
There are people that specialize in each of these. (···0.7s) So (···0.6s) go through, take a look.
(···0.7s) You can, you see the different starting at prices. Um, if you like some of the examples
that people have. Let's see. This is your website or your print ad, powerful sales ad and copy
website, copywriting. I might even type in, you know, copywriting, uh, letters or postcards, et
cetera. Um, write content that you'll love. Look at that, sitting in his chair in the water.
That's kind of nice. (···0.6s) Let's see. Deliver high conversion copywriting to boost your sales.
(···1.7s) So you find one that is, that looks like, Hey, I like this. (···0.8s) Let me tell your brand
story. Okay? Um, irresistible, (···1.4s) irresistible copywriting that seduces every living person.
Hmm. (···1.2s) So that might get, and they've got a 4.9 rating too, (···0.6s) and they're starting
at 30. So what I might do is check out a few of these, um, maybe see what they have (···1.4s)
and let me get outta there.
Um, just see if you can get some, some, uh, examples and, and start a conversation with them
(···0.7s) and, uh, go from there. (···2.6s) And I'm gonna stop that share (···2.5s) and talk to you
guys. (···1.0s) Okay, so there's, there's quite a few different letters, different people that we
need to brainstorm about (···0.6s) and start exactly with that list that I was telling you about.
Motivated sellers or, you know, in what kind of buyers are they gonna be investors, are they
gonna be developers? If you're looking at, um, looking, looking at infill land or, um, whatever the
demand is in your area. And then (···0.8s) just go through that list. It was numbered for you.
And, um, have fun. All right, we'll talk about placing those next in the next video. How's. (···1.3s)
(···3.4s) Okay, so welcome to this series, which is gonna probably be multiples, um, on placing
media, specific media, uh, the ones that are a little bit more advanced sometimes. And, uh, I
know that you can probably get into Craigslist, for example, without too much trouble, you know,
figuring it out. But some others that you, you have to do some preparatory steps before you get
into things. So I wanted to kind of cover them here. Um, the first one that we're gonna talk
about, it has to do with (···0.7s) social media.
Well, not quite social media, I'm gonna say technology for sure, but ringless voicemail. (···0.7s)
And we've talked about, um, having it inside of A A C R M, uh, inside of a C R M database. But
this one is outside of it. And I'll tell you why we use it. Sometimes, um, there's an upside and
there's a, a downside to it. The upside is that, uh, as far as charges go, sometimes in A C R M
you are charged based on how many, um, touches or how many ringless voicemail (···0.8s)
contacts you reach out to.
But on this one that we're gonna be talking about with slide broadcast, you are charged based
on the number that they reach. So if I send out 200 and they only reach 150, I'm only paying for
150 of those, not for the full 200 that were sent out. So it kind of depends on who the service
provider is and what they get charged, how they have to, you know, cover their costs, et cetera.
(···0.6s) So, (···1.0s) ringless voicemail, then, um, you may or may not know what that is, and
Pip probably would be one of those people that says, what? I don't know (···0.8s) what Ringless
voicemail is. You have an idea because you've been exposed to it. But, so I, I've had, I've had
other people do it for me, uh, and create campaigns with the Ringo voicemail. I just have never
done it specifically.
Now I've, I remember back in the day putting these signs out on the yards. Definitely. And Vicki,
I gotta ask you, if you look at this sign, that's way in the back. I see my name on it. What's up
with that? You see what I'm talking about there? (···0.8s) You see what, Okay, so look at the
sign. And then this has nothing to do with the training we're doing and we're recording this, but
that's okay. We're having some fun with it. The Graphic that has all those, uh, bandit signs on
on there. Yeah, look At the, one of the very back. It has ip.
(···1.3s) I see that. (···1.2s) It's not even my sign. (···0.7s) Do do you have numbers with 8 8 8
8? No. That's why I knew it wasn't my sign. 'cause I never had an 8, 8, 8 number. That is too
funny. But That is. Anyway, so yeah, I do know, I do know what Ringless voicemail is and, and
all the different stuff that you're talking about and the text stuff. I just don't, I've never done it.
And so I've had, I've paid other people to do it, which is exactly what Vicky's kind of teaching
here. She's showing how you can do it yourself, which is huge.
And when you know how to do that, then you can manage other people doing it as well. Or you
can just pay other people to do it, which I've done in the past. (···0.7s) Have you ever received a
ringless voicemail that you know of (···0.6s) where the phone didn't ring, but all of a sudden you
have a message on there? You probably have lots of messages, but I get lots of messages. I'm
sure. I just never paid any attention to 'em. I, yeah, I get, I'm starting to see a lot more that come
through on text, which uhhuh six months, well, maybe let's go a year ago, two years ago,
nothing was coming through on the text and now I'm seeing a lot more text messages.
Hey, I want to buy your house, kind of thing. (···0.8s) Right? And, and so that partly has to do
with cost and with the fact that as far as opening rates, you know, it's really easy. We, when we
talked about this in a previous module, um, when when you get a voicemail message, you might
check it when, if you have a chance, if you, especially if you look at the phone number and you
recognize it, you're probably gonna check it. If you don't recognize it, you go, I, I'll get it later.
But with a text message, all you gotta do is look down and, you know, click on it.
It makes it so easy. So the easier it is for somebody to read the message, and of course the
less expensive it is as far as the sender, the more apt it's, it's gonna be used. So, um, for
example, it might cost me on, (···0.6s) on, uh, slide broadcast. We do the, the campaigns or the,
uh, that's not really a campaign. We do the, the cost (···0.5s) basis, the pricing for 5,000, um,
calls. So basically we're, we're being able to buy 5,000 touches for, I think the package price is
$225.
So for pennies, we're able to reach you. And that's a lot less expensive than, um, let's say direct
mail. (···0.6s)But there's another one, and I, I don't know if we'll be able to get to it or not, but
text extra, which is only for Android users. And you're, you're a an Apple guy, right? (···0.6s)
Yep. Yeah, you're an iPhone. Um, so text extra, we can do that for free, a free broadcasting.
And so we are likely to do that (···0.6s) and benefit from sending it to you on a, a text message
and not even have to pay like we do for voicemail.
(···0.6s) But it really depends. And, and that's why you gotta test it in the markets. (···0.7s) So I
would definitely take your profile as your avatar and send you text messages. Now I'm gonna
include you in all (···0.7s) of, I'm so excited. (···2.2s) Just kidding. But you might end up on a
test, you never know. Um, the, the question is, when you get them in the text, do you respond to
them?
(···0.6s) I don't usually, well, I mean, (···0.7s) the ones I've been getting are wanting to buy my
house, (···1.2s) and so I haven't gotten too excited about that. Now I have, uh, texts back, uh, at
least three of them and I mean, I'm getting multiple ones now, uh, and ask them what they're
buying, you know, putting 'em in my buyer's database. And many times they're wholesalers
themselves (···0.7s) and they're just trying to find deals. And I get that. And I mean, I, I've been
there, done that. I'm a little different place in my business now, but it never hurts to put new
people in your buyer's database for those of you guys that wanna wholesale or maybe these
people are doing lease options or maybe these people, or, I, I had a specific one that I know I
called on.
I'm a, I'm a big fan of Lease Options and I had a guy say, Hey, you know, I I, I don't know if your
house is for sale, but I'd love to take over your mortgage payment. So I knew right then and
there that was a lease option, dude. And, uh, so yeah. Am I, what's that? (···0.7s) Certain
keywords people say. Yeah. And, and there's nothing wrong with that. And I appreciate the
marketing, I appreciate the effort.
Uh, I just am not as, as technologically advanced as so as a lot of people. So that's cool. And
obviously other people are doing it and, and, and some people think, well then that's a bad
thing. There's gonna be competition. (···0.6s) You wanna be in a business that there is
competition. If there's no competition, then you're not in a very good business. I'll bet. I'll bet.
And I'm, I'm trying to get an example here. (···0.9s) I'll bet there's not a lot of competition to sell
fax machines right now, (···1.6s) Or encyclopedias.
Exactly. Not a lot of competition. And so does that mean it's a good business just because
there's no competition? That means that No, it's not even a business anymore. I mean, so at the
end of the day, you want some competition because you know that that means there's business
to be had. And, and, and I heard a guy say one time, and I don't remember who it was, he said,
it's not what you do, it's how you do it. Mm-hmm. If you do it better than people that are across
the street, across the road, down the road, whatever it is, if you do it better, it's not what you do,
it's how you do it.
So it's a matter of doing it. But how you do it, do you respond? Are you friendly? Because I still
come back to it and everything we're teaching at Pip's Path is gonna come back to customer
service. Absolutely. I don't care if we're doing ringless vo voicemail, if we're placing yard signs
out there. If we do something new with, uh, new technology five years from now, still customer
touches and still that (···0.6s) talking to people, t t p I keep coming back to that, that talking to
people is so important. 'cause if you do a better job of communicating with that seller and, and
whether you get 'em through a phone call and a direct mail, whether you get 'em through a drive
by whatever, if you do a better job of talking to them than the person that has better media than
you, you're still gonna win that game every day.
Mm-hmm. And from our side, the thing is that we need to get folks to pick up the, the phone,
because if you were given too much information about what somebody was calling about, it
wouldn't pique your curiosity. Exactly. So if, (···0.8s) if somebody's calling, you know, Hey, I
wanna buy your house, and you get that message, whether it's in a voicemail or, uh, a text
message, y yeah.
That, that's the thing that we wanna get to. But if I can't get you to call, then I don't know if you
really have a house that you want to even sell, you might've said, well, I sold that last week,
(···0.7s) so if I can't get you to respond one way or another, I'm gonna be wasting future time
and or money trying to contact you. So then in the key there, it's, you know, Hey, you know, I
wanna, I I have a, uh, some information that says that you're the pro the owner of the property,
or I have, um, a (···1.2s) question about a property that you own.
Could you gimme a call back at so-and-so? (···1.0s) Now, would that pique your curiosity Way
more than I wanna buy your house, or, or, I know you're ready to sell your house. Well, maybe
I'm not ready to sell the house, or if I don't have a house that they're, especially if it's a specific
address. (···0.5s) Yeah. I've had, I've had that happen too. And not so much with the ringless
voicemail kind of thing, or a text.
I've had it more with direct mail saying, Hey, I saw, I see that you have a property at 1 2 3 B
Street, and I sold that property 1 2 3 B Street three years before, and I get it. I mean, there's
bad information out there. And, and so yeah, when somebody sends me a postcard or a call
and I don't have that house anymore, then I, obviously, (···0.6s) I'm not gonna call 'em back. But
if they say, Hey, I, I, I'd like to talk to you about a property that you own, (···0.5s) that's a little
different. Very good open-ended question. (···0.7s) Yeah. And here, so here's the thing, it is a
good point for us to, to bring it in here.
Sometimes that person may not want to sell that property. They might have another. And if you
don't ask about it, you know, or if you're asking about one area and you don't follow up with a
question about any others or any neighbors or anybody else that they know that might wanna
sell, then you're missing out on an opportunity. And we actually got a fantastic deal in just that
situation where the marketing that we sent out was about one property. And when we did the
follow-up, it was a matter of, you know, well, thank you for getting back to us, by the way, do
you have any other properties or know of anybody else that wants to sell?
And they said, well, you know, I'm not, not here where I am, but you know, about 45 minutes
away, I'm really tired of mowing my, my, uh, father-in-law's yard. (···0.5s) And the, the house is
vacant, and it turned out to be a great deal for us. (···0.6s) So it was an inconvenience and a
pain point for, for her. And she was able to help us, uh, negotiate with her in-laws because they
were partnering on that property as an investment property.
So, fantastic thing if you don't leave that door open and they think that you're only interested in
that one because you haven't introduced it, then you're missing out on an opportunity there too.
So (···0.8s) I, I like to use a, a marketing thing where you send something out, you basically
say, hi, my name is Pip, I'm a real estate investor. I'm looking at partnering up with other likeminded
investors to see if we can help each other make money. (···0.6s) And, and then, then
you're not talking about a specific property per se and partnered up with people on wholesale
deals to do just that.
And then you don't even have to find the deal, or you don't even have to maybe find the buyer,
you, or, I mean, you can find one or the other. And you don't have to find both sides of the, of
the equation. And so, and I see that with students a lot. They'll email me and say, PIP, I've got
this so-and-so that wants to partner with me on ideal, should I, and I always say, well, 50% of
something's better than a hundred percent of nothing. So absolutely, Why not? Absolutely.
(···1.0s) Which I'm gonna talk about partnering just for a second. I don't know about 50% of the
money maybe, but as far as a partnership, I either want, there's gotta be a, I want 50 51,
(···0.6s) or there's gotta be a 49.
Somebody has to have 49, somebody has to have the ultimate control. Usually I want that to be
me. I know it doesn't sound like a lot, but 1% gives you the, the, uh, controlling interest if you've
got the right attorneys looking at it. So just wanna mention that in case I forget it later. (···0.8s)
Very good. (···1.0s) Cool. (···0.8s)Okay, so then let's talk about sly broadcast. (···1.5s) And this
is a ringless voicemail.
That means that when the phone rings that number or dials that number, I should say it is
intentionally picking up (···0.5s) the, um, voicemail side of it, leaving a voicemail before the
phone ever rings. So the person on the other side is not gonna be disturbed by a phone call.
And if they were, they would, you know, get the, the, the recording. So, um, if you've ever
answered your phone and you've got somebody on the other line that is a, (···0.7s) a machine,
basically, there's usually a little bit of a delay and then it starts and, and you know, right away.
And so many people have picked up on that so that they're not picking up the call, they're
picking up that it's a robocall and they're hanging up before they ever get the message. And I, I
know that that happens a lot with, um, oh, (···1.2s) the extended warranty kind of stuff. Um, so
depending on where you're getting your list from and the, the messages, sometimes we want
them to be very specific to the people and their pain points.
Sometimes we wanna be broad like what pip and I were just talking about. So broad message
might open up some doors. So let's say that you've got, um, a list of folks that you've already
targeted. And by the way, when I'm, when I say a list, I mean an actual list. So that means that
you've done what we've talked about in the previous, um, sections, and you've got a, at least a
spreadsheet (···0.5s) in this case. Uh, slide broadcast needs a spreadsheet that is saved in
what's called CSV dot csv, and I've put up the, the, um, hopefully you can see it here.
I put up the (···0.9s) graphic so that you can see whenever you save something, (···0.8s)
usually if you're working with a spreadsheet, especially if you're in Excel, it tries to save it as a
dot x l s or, um, something similar. (···0.7s) And (···0.8s) what you would have to do is
intentionally drop down on the save menu to a dot csv, which means comma separated value or
comma delimited comma delimited (···0.7s) delimited (···1.0s) value means that the data is
there.
And instead of you seeing an actual box surrounding the data, there's a piece of information that
a comma than a piece of information in a comma. And it recognizes that every time that there's
a comma, it's gonna throw it into another cell on your spreadsheet. But for pur the purposes of
these databases that are (···0.7s) dealing with massive data, they don't want all of the coding
that goes along with it to format it into spreadsheets. So this is something that is going to be
very common if you're using C R M and um, uh, various tools that work with databases that
you're gonna be supplying.
So get used to the CSB side of it. Okay. (···0.6s) Alright, so with slide broadcast, and I'm gonna
take you out to the, the, uh, the actual internet and, uh, their, their website here shortly. But
(···0.9s) for (···0.9s) the, for our purposes here, just having a list of what you wanna do here,
you're gonna sign up for a plan.
(···1.1s) If you use sly broadcast, I mean, you could do these one by one, but it's gonna take
some time. (···0.6s) So broadcast means it's gonna send them out a whole bunch at once. Um,
you're gonna sign up for a plan (···0.6s) and then you're going to, um, manage your lists. It's
going to kind of prompt you through. You'll create a new recipient list if you don't already have
one, um, or upload one (···0.8s) and make sure that it's named on there because you're going
to refer to it.
And you'll see when I pull up our list, there's tons of 'em on there. And then you are gonna click
on check your list if your list contains, uh, contact names. (···0.6s) And that's just something that
we do on a regular basis. Check your, if your list contains contact names (···0.7s) is a box, in
other words, check the box. And what that means is when that contact calls you back, the, or
when you see that in the future, the person's name is gonna be attached to a phone number.
So it's not just a phone number. So it's very helpful on our end. Um, you are gonna upload a
recipient list according to the instructions that you'll see on the page. You're gonna, uh, select
the list that you wanna work with. (···1.3s) Then (···0.6s) on the manage audio, you can create a
message if you haven't already done them. Now, we've done a lot of recording of messages.
You'll see a bunch of them on there, a lot of 'em through slide broadcast. Some of them have
been created outside of that. So if you create something outside of it, you can upload it. You
might have a list of, uh, a list of messages that you've created when we talked about the
greetings, right?
What you want to say that you might not do yourself? You might have somebody else do it and
you might wanna have those uploaded. Uh, so the next thing would be upload or create the new
recording. And there is a number on the screen where you can just dial into that screen number
and it will walk you through that. (···0.7s) Under the dashboard, we're gonna create a new
campaign. We're gonna name it and put the, the, uh, number for the caller ID so that when that
comes across to their phone, there has to be an actual phone number that can, uh, have a
response to the, the, uh, voicemail that you put out there.
So we have a dedicated line that is just for our marketing or for our business, (···0.5s) and that
one can receive the text messages, it can get calls back, and, um, we use that for, uh, a
multitude of things actually, uh, our marketing and so on. And it's just one more line on, you
know, a a phone plan. So (···1.2s) then choose the recording that you want, you're gonna select
the, uh, the list that you wanna send it to, set the time.
So we're gonna schedule it and then submit the campaign, which sends it out. Okay? So lemme
take you out to the internet so that we can, uh, take a look at (···1.0s) how all that fits together.
(···4.6s) And there's a couple other things I wanted to mention too. So (···0.8s) first of all, um,
when you have your spreadsheet for this (···0.6s) or whatever you're going to use, for example,
when we use Google, it's kind of easy to use Google Contacts because we can keep a lot of
them in there.
(···0.7s) And that means that you have a, um, person's name and a phone number. Now these
guys, we'll, we'll take the Google contacts and we'll download it into a spreadsheet that we can
use here. (···0.7s) The phone number has to come first. That's the way that they want it.
The phone number comes first and then the person's name. And that's the only things that they
want on there, (···0.7s) okay? They, they, they ignore everything else. So let's say that we, um,
we have a new campaign that we wanna do and I gotta be careful not to create something that
(···0.6s) my team is gonna (···0.6s) clobber me over the head for setting up something that's,
uh, that (···1.8s) they're gonna answer that they weren't ready for. All right? So let's just say the
campaign name is, I wanted to do, um, Orlando (···2.1s) and n o o, so non-owner occupied,
right?
And maybe I'll select a specific group of they're non-owner occupied and they're vacant.
(···0.8s) And that comes from a list that we get that says the, or according to the U p s or u Ss p
s, the United States Postal Service says that we're not, uh, delivering to this address. It could be
that somebody has a mailing address and they don't want anything to go to their home. In that
case, there is probably some scrubbing of a list that needs to be done, (···0.8s) but it could also
be one that was vacant for a while while it was being worked on.
Somebody moves in and now it's not vacant anymore. So there are some times where this
could no longer be vacant, (···0.6s) but remember that we're working with hundreds and some
people work with thousands. You might be working with dozens or several at a time because
the cool thing about this one is you're only going to get charged for the ones that make it, you
know that they are received on the other end. So if you've got a bad phone number, um, and
nobody picks up, uh, then we don't get charged for that.
(···0.7s) So (···0.7s) then you've gotta put in your caller id. (···0.6s) Like I said, uh, we have a
business one (···0.9s) and I'm just gonna (···1.0s) put it in there so we can, (···1.8s) uh, move
forward on this. (···0.7s) I don't know if it would gimme an error or not, (···1.8s) and I don't know
the number by heart. (···3.2s) Lemme try it. 4 0 7, (···4.0s) I think that's the number.
I don't even, I don't even remember. But anyway, that's the one I'm gonna put in. Keep going
down. Um, and it has to be a valid number. (···0.7s) Let's see. So the next thing is choose a
recording. Like I said, you can select an existing recording, and when you label your recordings,
your greetings, make sure that you label it in a way that you are (···1.0s) going to be able to
identify them from a really long list.
'cause in the beginning it might not be hard, but if you are choosing (···2.4s) from a list like this,
you know, we even put who put the who, who did the recording, if that's relevant. You know,
whose voice might be it on that. Um, so (···0.6s) we have the, the, uh, type of people that we're
looking at, um, who, (···1.6s) who's doing the recording, what area it might be in, and then some
kind of coding. A lot of times that will tell us like if it's a non-owner occupied.
Okay, (···1.7s) so let me just pick one of 'em here. So (···1.7s) let's do a non-owner occupied.
All (···2.0s) right? (···0.9s) And (···1.0s) if you don't have a recording, then what you would do is
re record either via, via the phone (···0.5s) or you could upload one. Uh, but recording via phone
(···1.0s) gives you a number to dial into and it walks you through how to do this. So this part is
really easy.
Okay, (···4.4s) so we picked an existing one that's already uploaded on here, that's been used
before. Then we want to add recipients. And this is that one where I was saying, um, this is, we
would check this box. (···2.5s) Well, not actually, there's another one. Uh, this one is, we only
wanna send it to the mobile phone numbers if we, if we wanted to. So anybody with a landline,
in other words, would not receive this.
(···0.8s) So (···0.8s) depends on what your message is and how you designed this campaign.
Um, I'm okay with people that have a landline and a, uh, voicemail system, whether it's, uh, an
answering machine or something built into their landline that takes messages. So I'm gonna
deselect that, but just keep in mind that if you wanted them, like in your, (···0.6s) in your
voicemail, if you said just text to so-and-so and you're doing it from a, a landline call, then it
doesn't work.
It's not congruent, okay? (···1.0s) So then you would select a list (···0.5s) and if you didn't
already have one, that's when you put that spreadsheet together where the phone number is
first, and then the person's either first name or their full name is on there. Um, again, depends
on the list that you get, but it's only gonna look at the two, two columns there. So you could
either upload and it'll walk you through that or choose a recipient list. You could do it. I mean,
you could actually do this, uh, one phone number at a time if you wanted to, so you would enter
the phone number.
(···0.6s) But, um, so if we are looking at a list, we might say (···0.8s) there's (···1.7s) non-owner
occupied in Orlando, so we're, we're gonna send it out to all. No, we're not going to, (···1.1s) but
if we were really gonna send this and I wasn't messing with this, um, then those 340 numbers
would get this campaign. So then set the campaign, send time if you wanted to set up a stop
time because there's certain times where you're not allowed to call people for spamming and all
that kind of stuff.
So, uh, and, and keep in mind that it might depend on where you are or where they are in the
country. So, um, after evening hours set, evening hours, and it varies from state to state area to
area. Um, and sometime in the morning, um, I think we cut ours off like eight o'clock in the
morning, eight o'clock in the evening. Um, but we're usually sitting in the afternoon.
(···0.7s) So you could send immediately look at your time and find out if it's okay, (···0.6s) and
then choose the delivery date and time is a different (···0.6s) option here, so we can select it on
a calendar for a future date and plan these out. So remember what we were talking about
scheduling this kind of falls in line. Um, here, here's a, (···1.1s) a reminder right here.
Campaigns cannot be sent or scheduled between 3:00 AM and 5:00 AM Eastern time, (···0.8s)
right?
(···0.5s) So I'm not gonna schedule it in that timeframe, but I will go through and pick like a date
that we wanna be able to send this out and that we're prepared to be able to handle the calls
when they come in or the, the responses. And they're not all gonna come right away. (···0.5s)
Hopefully, um, there are stragglers that, you know, may check it in a few hours or, uh, they
might check it in a couple days depending on what they're doing at the time they received it. All
right? So let's say that we pick a date, um, down the road (···2.0s) and a time.
All right? So that's when it's scheduled for. Once you pick that information, then you can click on
submit campaign (···0.9s) and it's really that easy. So the thought goes into the preparation of,
what am I gonna say? Who am I gonna call? What am I gonna say? (···0.5s) I need to get it

recorded, I need to tell them the call to action. What I want them to do as a result, am I gonna
have them text me? Then I need to select the option that says, make sure it's a cell phone.
Um, so there's a number of things that you want to, uh, keep in mind before you do all this, but
once you get there, placing this media is not very difficult at all. Okay? You can go into the
dashboard and, um, check out these, uh, uh, options here. But, uh, basically we're, we were
talking about placing a media campaign and it's that easy. Okay? (···1.1s) So (···0.6s) just
wanted to put that out there, out there and hope that (···0.7s) seeing it makes you more apt to
want to do it.
And we're good for that. And the next module we'll talk about Facebook marketplace and we'll
see you back there in just a few. (···3.6s) Are you ready to go there, Vicky? (···0.6s) I am. Hang
(···0.6s) on. So I'm going to click this one off and we'll see everybody on the next video. There
we go. (···0.9s)
(···2.7s) Okay. So in this module, let's talk a little bit about Facebook marketplace. Now, I was
asking Pip if he has any experience with it. So Pip not, how many wonderful things have you
done? Well, I'm not much of a Facebook guy. I know I'm on Facebook a lot, it seems like in the
last six months. Uh, it was interesting because (···1.0s) I've never been on Facebook. The only
reason I won't ever got a Facebook account was to get more friends than my wife. Uh, she had
all these, she was on Facebook, and then she had all these friends, and I'm like, well, then it's a
competition, so now I gotta get more friends than my wife.
And so the reason I originally got on a Facebook was to just get more friends than my wife. And
so once I did that and I got more friends than her, it was no big deal. And I, I, I, I'm not a guy
that shares (···0.6s) stuff. I don't put pictures of my family, my, you know, kids and all that kind
of stuff, or what I'm eating today. Um, and so anyway, that was never me. But then, uh, about
six months ago, um, started to do some stuff here and, uh, everybody said, well, you need to be
on Facebook and you need to start marketing.
'cause it's the biggest platform out there. Vicki and I were talking that at one point, um, you
know, when I was a kid, not when Vicki was a kid, because, you know, she's way younger than
me. But, (···0.5s) you know, we had basic, so kind of, (···0.6s) we had basically four ways to
reach people. And that was the newspaper. That was tv, radio, (···0.7s) or, um, direct mail. And
those are really the only four ways that you could even reach somebody. Uh, I mean, yeah,
obviously you could (···0.9s) make phone calls and do cold calls and things like that, but if you
wanted to do any media messages, that's what you had to do.
(···0.7s) And newspaper was the one that was probably the most direct and that my dad, uh,
always called radio or TV advertising. He called that shotgun marketing. 'cause you, you could,
you could get onto a specific station maybe and run your ad-on, you know, at certain times of
the day. So if you wanted to reach the people that were watching mash, that'll tell everybody
how old I am right there. Uh, you know, people were watching Mash back in the seventies and
eighties, if you wanted to run a commercial during that to get a certain demographic of people,
you could.
(···0.5s) And so that was about the, but that's about the most direct you could get with tv.
Whereas with, um, you know, radio, same way. Whereas with newspaper, it was very localized
to your market. And if you wanted to, and that's where I did my first (···0.8s) advertising when it
came to property and real estate was in the newspaper, (···0.5s) but it was still a big shotgun
approach because all we did is we said, okay, when do the most newspapers go out?
They go out. And where I was at in, in Omaha, Nebraska, Wednesdays and Sundays were the
two biggest ones. And so we would specifically target our ads, whether it's a, we buy Houses ad
whether it was, uh, you know, stop your foreclosure ad in the Wednesday or Sunday. Omaha
World Herald and Viki will remember this, when you put stuff in the, the classifieds, (···0.6s) they
used to charge you by the word or the line, depending on the type of publication it was. And so
we, we would also do stuff in, in, in, we called it the Thrifty Nickel or the Penny Saver, where it
was, it was a, a free publication.
They'd throw on everybody's doorstep. But then, I mean, this was all the way into the early two
thousands. So we're not talking that long ago, but this was the way we did marketing and that
marketing was very specific on how we did it. (···0.8s) Well, Facebook has totally changed the
way marketing is done, whether you like Facebook or not, that's really irrelevant. The point with
Facebook is that what we see is, and Vicki's gonna talk about this, and I don't know, I just see
Vicky's picture up there.
I lost her, her, her shiny bright face up there. So I don't know if she knows that, but her face is
no longer on my, on my feed here. But that's good. And so what happens is Facebook allows
you to really target who you want to see your ads, and you can, and I think they call it an avatar,
and you can start to figure out who the avatar is that you wanna reach specifically. But
Facebook marketplace, and I know Vicki asked me if I, you know, had done much with
Facebook.
Like I said, once I got more friends than my wife, I really didn't do much with Facebook for
years. And then now it's become a very big way to buy and sell media to reach a certain avatar
targeted market. And we were talking about Facebook marketplace. I've never used it. My
company's used it. I shouldn't say I haven't. Companies that I, I I I'm a part of, we've used it
many times. My wife uses Facebook Marketplace on a regular basis.
But look at the reach of that. And I mean, I know technology or time sold change, so if you're
watching this a year after we recorded it, that number will probably be higher, (···0.6s) you
know? Oh, it's definitely higher already. Yeah. I mean, this is probably a few months old, this
one statistic, and yet it's still out of date. And I know Vic and I were talking before we started this
section, there's like 1.7 billion people. That's what the b b be, uh, that that they're actually on
Facebook. That's an insane amount of people.
And, um, but you know, you first of all, you wouldn't want reach that many people. You want to
try to target it as much as you possibly can. But I still have to say, any of your advertising is still
kind of an obscure hard thing to really pinpoint. Even though they say you can reach your very
specific target market, it's hard to see that you're reaching that. Right. No physical process to
that where you know that that person has it. I was just asking Vicki, just before we started this
recording, I said, Hey, I'm sending out an email.
I know there's a way I can make sure I know they've opened it or I can tell if they have or
haven't opened it. And I'm, I, I hope they get to a point with Facebook and Vicki might tell me
they, they're already there that, you know, we can see. I know when I send out an email, I can
see who's opened it and who hasn't that it's even reached them. I wanna make sure it doesn't
go right to their trash or their junk folder. But we, we, we, (···0.5s) I know that I get, I do
Facebook advertising on a, on a daily basis, and the guy that's doing all the advertising for me
can tell me how many times has it been clicked, how many people have viewed it, at least if it's
a video, 30, 30 seconds or more.
And it's very specific. Yeah. Still Doesn't, the, the analytics that they have is crazy. They can
actually time how long somebody spent on an ad. They can't tell where the person's eyes
attached to it or was it just sitting there, you know, once they clicked on it. But, you know, they
can tell you if it reached the end of the video and where in the country or the world they, they
were, uh, accessing it from. I mean, it's very detailed as far as the, the data that they can get
and, um, the technology that they have at their fingertips to do it.
Yeah, It's definitely a different way of marketing. I (···0.7s) can't always say that I'm a big fan of
it because I'm not a good consumer of it. (···0.5s) I'm a better consumer. If somebody puts a
yard sign out that says we buy houses, I, every time I see one of those, my eyes attracted to it
and I'm like taking a picture of it. Now, I used to be writing the number down as I was, or, or, or
reading the number into, into a recorder. That's what I used to do. So, I mean, we all are
different with who we attach to marketing. And I mean, you can talk about the Super Bowl if you
wanna, that's probably the pinnacle of (···0.7s) ad spend people advertising on the Super Bowl.
Are they reaching millions of people? That's why it costs millions of dollars for a 32nd ad, but
they're reaching hundreds of millions of people. And so is it a good form of advertising? Well,
I'm gonna say some people say it's the, the best form of advertising. 'cause we talk about Super
Bowl ads for years after the fact. Well, Yeah, because it, they, they sit in a, they do an analysis
of the commercials that were on the Super Bowl, you know, and, and they take, um, uh, surveys
of all the people that have watched those and what they thought.
And then when you, you see that they're out on YouTube, you can rewatch those commercials
(···0.6s) and, you know, people are able to share them. So nowadays, it's much more than the
time that you spent to buy the 30 seconds or 60 seconds or whatever timeframe that you, uh,
that you purchase. Well, but it, it goes beyond that because the, the life of it is beyond the 30
seconds during the show now.
(···0.7s) So (···0.6s) Yeah. And it can live in, in, in cyber world for forever. I mean mm-hmm. I
mean, there's still commercials I go and, and, and look at, or we'll talk about say, oh, we gotta, I
gotta watch that on YouTube again. And, (···0.5s) and so you're maybe not that you're buying
the product, but a lot of the times they're not product placement type ads for Facebook or for the
Super Bowl, it's more image building. I mean, right. I'm, I'm not brand awareness Brand, I'm not
a consumer of, of Budweiser, but I love their ads.
Literally love all their ads. And some of 'em have nothing to do with beer. I mean, some of 'em
are about horses and about dogs and all that kind of stuff, but it, it's, it, it definitely puts a brand
awareness out there. So anyway, Vic, and you Make, (···0.6s) you make for a perfect example
of why you need to know who your customer is, and that you can't go just one channel. That's
why we say you have to have seven to 10 different things that you're doing to reach out to, to
people. And even why in Craigslist, I say you have to have different personalities that come
across in the way that you advertise is because you're not gonna catch everybody with one
stream, one way, one sound.
And you need to broaden that up. But basically understand the spectrum of people that you're
trying to reach. So reaching my son, I'll find him on, or somebody will find him on Facebook or
Instagram reaching you. You might be the exact customer that I need. I need to know, if you're
not on Facebook, where am I gonna find you? So newspapers, et cetera. And we're the same
way.
You know, the, the, the last print media that I remember doing was the, the weekly paper. And
in our area it was called the Penny Saver. So that weekly paper goes out to everybody because
it's free, it has a longer shelf life. And, um, it finally dwindled down to the point where it didn't
make sense to, to advertise it anymore because nobody was advertising. But where was
everybody? Everybody was going to the social media sites and (···0.5s) alternate sources. So
I'm like you for the longest time, I was like, I'm not putting my life out there where people can
know every detail.
If you wanna know who I am, then you know me and you know what's going on if you keep in
touch. (···0.5s) But the only reason that I got on Facebook was my sister actually busted her
phone. (···0.5s) And the only way that she would answer me is if I could get on wifi on
Facebook, because she was on wifi. She wasn't gonna get another phone until the next one
came out. It was a month later. So it was my only way of communicating was somebody I was
really close to. (···0.5s) So, um, from there it kind of grew. And then as you get into, you know,
we, we can have teams of people doing things for us and not have to be personally involved.
And that's basically what happened with me. But when you are pushing your own company,
your own brand, your own messages, you have to be out there. And so then, then you start to
make that bridge. If it's not Facebook, it, I mean, at one point it was MySpace, (···2.5s) so yeah,
now I'm taking it back a little bit. So while, you know, things change, you have to stay on top of
it. If you want your business to benefit from it, you personally don't have to do it.
But these days we are a representation of the brands that we put out there because just like you
said, you want it to be a relationship kind of thing that you have with people. You know, you
don't want to, we were talking about that before. You wanna have the, you know, people that
you talk to kind of relationship. Well, this is the, the means that we're using to get people to talk
to us. We always have to remember that that's our end goal, is I'm reaching out this way so that
I can create a relationship and get them to talk to me so that we can move forward with
whatever it is that we want to design, you know, for our experience going forward.
(···0.9s) So, (···0.5s) yeah, good stuff. You're, you're a perfect example for that. (···2.4s) So
then let's talk about, you know, what marketplace can do. Now, the reason that we use
marketplace in our business, (···0.7s) there's Facebook ad lead generation kind of things, and
that's the paid portion of it. But we use Facebook here because it's free for us to put it out there,
and it reaches so many people.
I mean, we're not trying to reach 800 million people, but when we put it in a specific market for a
specific thing, then, you know, that's, that's what we're trying for. (···0.6s) So, um, that is
(···0.9s) where we're gonna go with this (···0.6s) Facebook marketplace. Um, just kind of giving
you an overview here, but then we're, we're gonna start, stop the video and I'll take you out and
show you how easy it is to enter it into a mobile format.
So we'll look at, you know, what does it look like on a cell phone and how easy can it be? So the
first thing you're gonna do is sign in because you have to have an account to be able to do this.
And Facebook is really particular. Um, I saw one of the most searched topics was people that
had their Facebook account, um, restricted because they have so many things that you have to
comply with, and you almost need one person that is in charge of compliance type things in
order for you to, to stay compliant. And that's why so many people all of a sudden went to
restricted status.
Uh, they changed things and, you know, in order to keep continuing talking to people, I think the
last one was, uh, I don't know if it was March of 20. Uh, there's probably something after that.
But anyway, uh, you could have had people that opted in to be able to be contacted by you and
then by a certain date, uh, if you didn't have them re-up their opt in, then you had your account
restricted because you were non-compliant or you all kinds of stuff like that.
So they're constantly, and it takes a while for it to get removed, or you have a 30 day window if
you're not paying attention, uh, after a 30 day window, you could lose that account. And, you
know, there, there are appeal processes and, and so on. But you, you really have to stay on top
of this and stay active with it. They try to make sure that, um, you're doing things, uh, on a
personal level that say, Hey, this is a real person. And then they kind of bring that into the rest of
the world to say, okay, if you're a real person and we can verify everything, then you can have
the benefit of doing all these other things like we're talking about here with, with marketing.
(···0.6s) So anyway, um, that, that reminds me. Make sure that you save whatever it is that you
need. If anything had disappeared and you needed it again, like, what did I say in that ad or
whatever, you've, you, you wanna protect that too, (···0.7s) just in case. 'cause (···0.6s) stuff
happens. I know Google does the same thing. If you don't use a, (···0.7s) a voicemail number or
an account in a certain period of time, it could disappear.
We're good. (···0.9s) So that's the downside of it anyway. So once you sign in, um, if you are on
a, a laptop or a computer, (···0.5s) the, the screen looks a little bit different than if you're in a
mobile format. So if you click on the, the icon, you can get a dropdown list, (···0.6s) you know, if
you're in your regular view of, of, uh, your computer with Facebook. And then it will give you all
the, the categories. Um, mobile formats is a little bit different, and it varies with iPhone and
Android, but, uh, usually it's the, the three bars for menu and, you know, or an icon.
So anyway, once you get under the marketplace portion there, (···0.6s) you can click on create
a new listing, and then it's gonna ask you, uh, what are you gonna, what do you wanna list in or
what category, basically? So you would scroll down, (···0.5s) let's say that you've got a home
that you've acquired through, uh, one of the, the ways that we've told you how to find people
and, and, uh, negotiate with them.
Get a deal under contract, or maybe you already have one. (···0.9s) So then you would choose
home for sale or rent, (···0.6s) and you'd go under create the ad. Then you wanna add photos.
Now, when you add photos, here's the thing, and we were just talking about this a little bit, um,
before, if you put too much information in there, you're not going to peak the curiosity. So what
people really wanna see is like the, the kitchen, um, the, (···0.6s) if there's a, a bathroom
attached to the, the master bedroom, people wanna see bathrooms and, and, um, uh, bed and
kitchens mostly really usually the, the exterior.
You can do an exterior, front yard, backyard, you know, that kind of thing. And you can show a
feature on the inside, but don't give them everything that they want because in that ad, you
need to leave something for them to be curious about and wanna find out more. If they find out
everything and they don't have to contact you, then you don't capture their information and you
don't know that they were interested. You don't know to follow up. It could be that they, you, you
thought that, oh yeah, somebody looked at it, but they didn't like it and therefore I didn't hear
from them.
They could have just kept going on to other things because they saw what you already had. Um,
so you wanna make sure that that's not the case. Uh, you'll put in what type of property it is,
whether there's a house or an apartment or a condo or whatever. There, uh, the number of
bedrooms, the number of baths. And once you fill in all the other information, which I'm gonna
save till we go on to the, um, screen on my mobile form, um, mobile platform format, um, then
you would hit publish.
And then it's out there. Make sure that if you are putting a property out there, that you are the
one that either has it under contract and have the rights to sell it, or that it's your property, you
know, for sale by owner, whatever. We tend to put our for sale by owners and for rents that we
have out here, because it's just a great format. But the other thing that we do, I dunno if I saved
it on here or not. Oh yeah, it's on the, um, uh, website.
So the other thing that we do is we can use it, you know, especially when we've got a property
to help build our buyer's lists. So let me take you over to (···1.2s) the internet just for a second
here, (···4.8s) and lemme pull that one right up, (···3.9s) Right up, like it's magic. (···1.9s) Okay?
(···0.8s) Hopefully you can see this. (···0.8s) So, after the picture of the property, basic or a
property, you'll see that you can, um, have a, a standard, like a static ad. So it doesn't have to
be the property itself that you're doing. You could, and you sometimes see this on the front
page. Now, um, not quite in as much detail, but in, in (···0.9s) this case, we had a picture of the,
uh, building under the area, which is gonna now further define who we're trying to reach.
So we could, um, put properties on here and then take them to this page and tell them, you
know, visit this website, um, and then click on I invest in real estate slash lend money. So it's
telling them where to go. (···0.7s) And then once they fill in the information there, they're gonna
be added to our buyer's list. So basically this is saying, Hey, you're looking for properties, we've
got properties, we get them, and we get them under, uh, contract for good prices. So if you want
to know about the properties that we have, join our list.
And this is something that we said that you know, you should do with wholesalers. Get on that
list to get them to tell you about the properties that they have. Well, we're using Facebook
marketplace where we normally would put stuff to, uh, either sell or to rent. (···0.6s) And if you
look at the call to action down here, it says, (···0.6s) call us at, and then that's a real number,
okay? Or text cash buyer to, (···2.5s) so then if you have, imagine having your cell phone, all
right?
You've got your cell phone, and all of a sudden under your, your text messages, you've got a
number that comes up, somebody's phone number, you probably don't even know who it is, and
it says cash buyer. So that's going to trigger you to send out a, a, um, your next step in your
design of, you know, how you want people to be handled. That's gonna trigger you to send out,
in this case, we send out a link to the website. (···0.5s) You could send out, um, if you said in
here, you know, for a special publication or a list or whatever.
So you could (···0.5s) provide them with something, but we want to collect our information so
when they text cash buyer, we're gonna send them the link to go to a portion of our website or a
landing page that will help us collect the information from them, and we'll know, you know, the,
the person, what they're interested in, et cetera. And then we'll reach out as a follow up to that
as well. You know, say, Hey, hi, how are you? Whatever, uh, yep, we'll send you our list, you
know, what else are you looking for?
Do you ever wanna partner on things, you know, and find out who they are, and then we'll get to
talk to people. (···0.8s) So, um, not just for the, the listings of selling (···0.5s) and, um, renting
your own properties, you can push to add people to your buyer's list or maybe even partners.
And if you go out on Facebook in your areas, you'll probably notice some of the ads that look
similar to this in people trying to reach out and get in touch with other people that are under that
topic or that category.
Okay? So let's take a look at how easy it is to post. (···0.5s) And, you know, uh, we'll do that in
just a second. We'll go out on the, uh, visualizer and, and get that all set up. Okay? (···3.1s)
Okay. So let's take a quick look and I mean, a really quick look, because I'm not gonna load up
any of the information in here, but, um, as you get into marketplace, this is the mobile format.
This is my phone, it's an Android, it's not a, an iPhone like the, the ster has there, but, uh,
anyway, so what we're gonna do is go into the marketplace and we want to sell something.
Let's just say, all right, so when we sell it, (···1.0s) and I'll just scroll down here just for a second.
We have a choice of the categories. So what I'm gonna do is pick homes for sale or rent.
(···1.2s) Okay? All (···1.4s) right. So now as we, um, enter the information, if I click on add
photos, it's gonna look at my phone and say, what do you wanna add?
So one of the things that you probably wanna do is keep your photos in categories where you
can easily, easily find them. So in my case, you know, I would go to the property photo, the
folder that I keep all the property photos in and select, you know, probably a front yard, a
backyard front view, back view, and maybe one of the interior views. All right? So we'll put those
in there, not too many, don't overwhelm them, get them to be curious about things. (···0.7s) So
then we wanna put under, uh, or click on the homes for sale or rent.
(···0.6s) And in that case, I'm try to look at this at the same time here. Um, you can't see it, but
on the end here, it's gonna say, are you gonna do this for sale or for rent? So you're gonna pick
one of those, okay? And it's gonna ask questions that are specific to your response there. All
right, so for rent, you're gonna put a title on there, you know, catchy title, make sure Like It. This
one, uh, that I'm thinking about is, uh, two blocks from a University.
So if that's the biggest appeal, think about what the biggest demand is and make sure that that
goes in the title, because that's what people are gonna be looking for. Sometimes it's the size of
the property, I might say, uh, only two blocks from the university because there's, you know,
graduate students that we might be targeting, or, um, people that are, um, in this case a military
town. So I might mention some of the employers that are there so that anybody who's working
for that, uh, company or going to that school or whatever, would be interested in that property
because it fits their needs and it's easy to tell by the title.
(···0.8s) So I'm gonna do that. And then, um, the next thing I'm gonna do is, well, here it wants
to know, is this a private room or shared? (···0.6s) So, um, come on now, (···2.3s) um, the
(···1.0s) screen is kind of going off here. (···3.2s) Hang on a second.
(···4.9s) Just gonna set that right back. I, (···5.1s) Okay, so (···0.6s) I'm just gonna keep
scrolling down. (···1.4s) Title, the property type. It's gonna ask, you know, if it's a house or an
apartment, (···0.7s) what is this thing, apartment, condo, townhouse, et cetera. (···2.1s) And
then the number of bedrooms, (···0.6s) the number of bathrooms, it's gonna want the property
address, it's gonna show the map and, and try to make, make sure that, uh, it's a valid address,
et cetera.
(···0.6s) And that's gonna also help whenever they have a radius, a 40 mile, a hundred mile, 20
mile, whatever radius. And then the property description. So all the things that you wanna put in
there. Um, you can have additional details if you want to. Advanced details, the square footage,
what type of laundry, the parking, what type of heating. There's also a section for amenities that
you can fill out.
(···0.9s) And, you know, anybody who's saying, Hey, whatever I'm looking for has to have this,
then, you know, you wanna make sure that yours has included that. But basically, once you get
all that in there (···1.3s) and you've got it, um, ready to go, you are going to see at the bottom,
one of the options is gonna say, if I had put the address in and out, all the, one of the options is
gonna say, publish. So you just click on publish and it goes out almost immediately is posted out
on the, the, uh, Facebook marketplace resource website (···0.8s) or (···1.1s) portal app,
whatever it is that they're looking at.
But you, um, I don't think you could make it any easier for most people than having it in this kind
of, uh, format. Um, and (···0.9s) I know that days of debt add insertion orders, (···1.0s) it took a
long time for us to put the information together, get it to the salesperson, have them give it to
their people, have their people put it in, and then have it posted to get it on, uh, a newspaper or
something, maybe in a few days, depending on how close you were in the, the, the, uh, to the
deadline and the print, uh, timeframe.
So, very fast, very easy, free. Um, just make sure that you make it easy for them to get in touch
with you or that you know, that you make them want to get in touch with you (···0.5s) and find
out more information. Don't give 'em too much here. (···0.5s) And, uh, I would say (···0.9s) this
is probably one of the, the better tools that we use when we have, uh, property for rent or for
sale.
And we're certainly using it to gather people for our buyer's lists and investors, et cetera. So
(···0.6s) hopefully that will help you now that you're more familiar with it, if you weren't familiar
with it before. And, um, we'll see you on the next video. (···1.1s)
(···2.6s) Okay. So on this video, what I'd like to do is just give you a couple of examples of
scripts and how they might flow. Um, the first one was one that I learned early on in investing,
and I thought it was so cool that I said it over and over. Of course, I wrote it down, and this you,
whether you take what's on the screen here or whether you, um, change a few words or make it
custom to you. In this case, I wanted to give you an offer or an example of making an offer as a
result of, you know, getting the information over the phone (···0.7s) and, um, tell you where it
could go from a low cash offer that people tend not to like, to, if it's a nice house in a nice
neighborhood, not behind on payments, um, that doesn't need many repairs, or, you know,
you're willing to make them that kind of thing, and the seller has motivation, then it could be a
lease option deal too.
That could be the backup or where it leads to. An alternative to this would be instead of going
into a lease option, you could change the ending and make it, you know, uh, maybe a seller
finance kind of thing.
But I wanna give you this as just something that you can listen to, maybe replay, let it get
ingrained in your brain practice with your dog in the car, you know, whatever you wanna do so
that it just rolls off your tongue. (···0.8s) So, uh, let's say that you've gathered the information
and you know what you could pay for this property. Um, sometimes people will use a range from
this to this, and then they keep working with the lower one, the lower number, or you could
throw out a number, whether it's 50% or, or 60% or 70% gonna depend on your market, okay?
But figuring the numbers is not where we're at right now. We're coming up with how to, uh, talk
to somebody that's called in and, and, uh, handle that, um, conversation. (···0.8s) So let's say it
is my turn to, to, to speak. So as an investor, if I buy your property with all cash, I can pay X
amount of dollars. Will that work for you? (···0.9s) Now, some people don't want to, uh, put it out
there, like, will that work for you? But let's just assume, okay, as an investor, if I buy your
property with all cash, I can pay X amount of dollars.
Will that work for you? (···1.2s) No. Well, why not? (···1.5s) And then they give you whatever
answer, (···0.8s)okay? It doesn't mean I can't buy your property, it just means I can't pay all
cash. (···0.6s) What if I were to take over the payments (···0.6s) and take care of any
maintenance until we get someone to buy it at a future date? Would that work for you? (···1.3s)
No. Well, why not? (···1.5s) Well, I understand that these options may not work for you at this
time, but if anything changes, please gimme a call.
Um, by the way, I do pay for referrals, so if you know anyone else that needs to sell, just let me
know and I'll talk to them. (···0.7s) Thank you so much for calling. Click okay. Now the, let me
explain a couple things here. Um, when we are giving low cash offers, it, it's not always so, so
that they'll say, I mean, if they said yes, then maybe you didn't offer low enough, right? So that's
why you have to wait until it embarrasses You, you, (···0.5s) but if, if, um, if it goes the, the flow
of most conversations, most people will say no when they don't understand.
No, today doesn't mean no tomorrow. So I just assume the no's here. So you would be
prepared, but be prepared for a yes to or maybe, or more information is needed kind of
situation, okay? But once you are able to do the, the handling of the nose, everything else flows.
So we put out a, a low cash offer. A lot of people, especially, unless they're seriously motivated
or don't have a lot of choice, may not be interested in that.
And then you have to find out the rest of those circumstances. We assume that you already did,
okay? It doesn't mean I can't buy your property, it just means I can't pay all cash. So now we're
working into, in this case, the lease option. In another case could be seller financing. What if I
were to take over your payments that we already talked about that I already know, or you know,
by the way, what are those payments (···0.5s)take care of? Any maintenance? Because if we're
doing a lease option, we're probably building that into somebody else, taking care of that
maintenance up to a certain point.
Anything over that the owner may be responsible for. But we build that into our, um, agreement
and that's where we handle that. So I don't really wanna take care of the maintenance. Either
the person that's living there is going to, or the person that owns it is going to, depending on the,
the size of the repairs until we get someone in there to buy it at a future date. So I said, until we
get someone meaning not me, I already have a place to live, it's not gonna be me. So that kind
of makes it clear until we get someone in the, to buy it at a future date that there is gonna be
another party that we're gonna be working with.
Would that work for you? So they should be paying attention to, are my monthly payments
gonna get taken care of? Do I have to take care of any maintenance? And at some point in the
future, this may change and somebody may end up actually buying it. Okay? So that's where
we went with that. And then I assumed to know just because a lot of times that that happens or
they might say, well, I own more than, uh, or I, I can't go to my next place until, um, I sell this
one. I've gotta use the money. So there are circumstances that might, um, might happen that
way.
So I understand that these options may not work for you at this time. If anything changes,
please gimme a call. (···0.9s) So the other one that I wanted to put up, um, I don't have it on the
screen for you, but you know, we can certainly make it available in, uh, a printed version in this,
uh, video. (···0.9s) But, um, an ad that we put in that says, I'll buy or lease your house within 24
or within 48 hours or 72 hours, whatever you wanna put out there or tell you why no one else
will. (···0.7s) So when somebody calls in on an ad like that, the first thing that you're gonna do is
get their information, you know, find out where the property is, how did you hear about us, you
know, all that preliminary stuff.
And then you're gonna educate them because people don't buy houses for one of three
reasons, or houses don't sell for one of three reasons, the price, the location, or the condition.
(···0.7s) So in that case, you're informing the person that is calling you that you need to know
about these things. So we can solve this problem. Why isn't your house selling? Okay? (···0.8s)
So I'll Buy your house with a i'll again, the ad says, I'll buy your house, I'll buy or lease your
house or tell you why no one else will.
(···0.9s) So Maria, I'm glad that you asked me, glad that you called. Um, houses don't sell for
one of three reasons, the price, (···0.7s) the location, or the condition. So why don't you tell me
where it's located (···0.6s)and now I'm gonna find out the information about their house. Where
is it located? I'm gonna ask questions like, is that a dead end street or a cul-de-sac? You know,
do you happen to share a driveway in that cul-de-sac? Is that near the highway? Can you hear
the highway?
Um, you know, so what, what do you happen to know? What school district that's in? You know,
what subdivision is that? You know, I'm gonna ask all those locational kind of questions so that I
can make an evaluation. (···0.5s) Well, it sounds like it's in a pretty good location. (···0.6s) So
what about the condition, Maria? How many bedrooms and, and baths are there? (···0.6s)
Okay, (···0.6s) and what's the overall square footage? Now I'm gonna ask things are that are
specific about the property and the condition of the property. Um, so the size, the age, has it
been updated?
You know, what kind of heating system is there? Central air. Uh, how big is the yard? Do you
have a garage? Is the basement finished? You know, all those kind of questions that you wanna
know about the property coming now. (···0.5s) All right, so you've gathered all that information
kind of naturally in a conversation. (···0.7s) Well, it sounds like it's in a good location and it
sounds like it's in a pretty decent condition. (···0.6s) So Maria, it must be the price. How much
have you been asking for it? (···1.1s) Did you put it on the m l s?
(···0.8s) Is it still under contract? (···0.7s) How long ago did it expire? (···1.0s) So now we're
trying to find out, you know, anything that we can about the sale of the property or what they
intended with the sale of the property. Um, did you, if if it was on the M l Ss or if they tried to do
for sale by owner or anything, did anybody look at it? Did you get any feedback? What did they
say? Did you get any offers? Um, what happened with the offers? Because they're still asking
about you, right? (···0.5s) Okay, (···0.5s) so you are getting all this information and you are

gathering it and finding out, you know, what's going on with the location, the condition, and the
price.
(···0.5s) And then you can feed into, well, as an investor, (···0.7s) if I bought a property like
yours, you know, looking at what I know about that, (···0.8s) or (···0.7s) you could say, well, I've
got some information here. Let me pull together some, some research so that I can tell you what
I can offer for you (···0.7s) and I can give you a call back in, in 24 hours. Or, you know, what's
the best time and date to call you? You know, is it, are you gonna be available tomorrow or the
day after?
Um, so now you're narrowing it down so that you can do whatever your ad said, you know, offer
or to buy or lease within 24 48, 7 72 hours, whatever your little process is there. (···0.7s) So
then, um, we can figure out, you know, what, by the circumstances, what might be going on and
what we can do, uh, if they want just a cash offer, then that's fine. And to get to the question
about, well, why do you need to know anything about my financing?
Well, a lot of times we, we have found that people like to pick from whatever choices we can
give them. So in order for me to give you options besides a cash offer, I would need to know a
little bit more so that we can meet your, uh, obligations too. So that would mean understanding
what your loan terms are, you know, how much you pay on a monthly basis to make sure that I
don't give you an offer that won't, (···0.7s) won't, um, take care of your, uh, monthly expenses
and so on. So I wanna make sure that this works for both of us, (···0.7s) so that, that's why I
would need that information.
But if you want just a cash offer, you know, I can do that too. (···1.0s) So, um, those were just a
couple of examples. You know, one, the second one kind of led back into making the offer after
gathering that information, but answer the phone, have a conversation with the folks that you're
getting to call you and make it about. (···0.8s) Ultimately you're trying to find out the answer to
how can I help you? What could I do that would help you? (···0.5s) Okay? (···0.9s) And that's
what I'm gonna leave you with on that.
So practice this script, at least this portion of it. Even if you're practicing with your dog, Fido,
(···0.5s) Fido, as an investor, if I buy your doghouse, I can offer you x number of bones. Will that
work for you? (···0.7s) No. Well, why not? Don't be such a rough customer. (···0.8s) Bad joke, I
know. (···1.8s) But anyway, you know, get it down. Have fun with it. You know, do with your
significant other, your, your kids or whoever else. Practicing it over and over.
Let it roll off your tongue and it'll help you go forward with your conversations too. Okay?
(···2.3s)
(···3.3s) Okay, so in this video we're gonna talk a little bit about credibility kits, because if you're
doing your marketing and everything is happening, right, and you're answering the calls, one of
those calls might be for you to, uh, set up an appointment to spend the next few minutes with
someone, um, 20 minutes, 30 minutes, whatever. I don't, I don't think you wanna take up too
much of their time, because then it feels like a, a, a (···1.2s) commitment. And you might get
some people that are a little bit shy of that. But if you're talking, even as you're doing your
marketing and your networking out at events, um, a lot, one of the things I like to lead in with is
asking people questions.
Open-ended questions. Like, so (···0.6s) what do you consider to be a good return on your
investment these days? (···0.8s) Okay. Because if they say money, who's got money to invest?
You know, did we just went through whatever we went through and, and they're negative about
it, great opportunity for you to just drop it and onto the next thing. But if they say, well, you know,
if I could get at least better than my bank account my bank has given me, or if I could get at
least, and then, you know, they mentioned something that is, um, reasonable, then, you know,
Hey, this is somebody I want to continue this conversation with.
(···0.5s) And if it's something totally, you know, uh, crazy as far as a return, then number one, I
would say, (···1.5s) well, really, where are you getting that kind of return? How come you didn't
tell me about it? You know what, let me in. But then they'll either do one of two things. They'll
say, well, I'm investing in real estate dinging, ding dinging, that's great, you know, great invest
with me, kind of thing, right?
But the other one might say, well, you asked me what I thought, what a good return was. That
would be a good return if you could get it. And then, you know, they're being unrealistic and that
it's, you know, something that you're gonna have to reel them in reality check. You know, if, if
they do have money, you'll, you'll ask a few more questions. (···0.8s) And, and here's the thing.
If you have this conversation at like, um, a social event, uh, especially if there's a social event
that, that they're drinking, I would strongly suggest that you, uh, not finish the conversation or
give them a presentation there.
You know, just say, you know, we really need to get together. It sounds like you're gonna need
me to, to help get those returns or, or, uh, do help meet your goals or something like that. And,
and say, (···0.6s) what do you do on Thursday night for about 20 minutes (···0.6s) or however
long your presentation is? And, you know, say, come on over. I'll, I'll have some refreshments,
or (···0.9s) whatever you can do to provide, I'm just trying to give some ideas.
Um, and then invite them over for an informal kind of presentation. You don't have to go into,
you know, a great amount of detail so that they can't get the wrong impression or, uh, maybe
get the right impression and (···0.9s) know that they're gonna have, uh, your (···1.1s) vi that
you're gonna be vying for their attention for the next 20 to 40 minutes or whatever. But there's a
lot of people that wanna know how to make money and, and how to, um, do it in ways that
maybe they haven't done before. So the curiosity side can help you.
Um, so I would say, you know, the fir the lead off question to find out if they're interested is, so,
so-and-so, what do you consider to be a good return on your investment these days? (···1.1s)
And you could follow up with, how's your I r A doing? (···0.8s) Is that a self-directed i r a?
(···1.0s) These questions are leading to how, how experienced is this person? How set up are
they? And, and what other points if they're not already set up, what are, what other points might
I want to include in my presentation that maybe I haven't, or things that I want to touch on?
If they don't know, if they have an I r a, they don't know if it's self-directed, then I know that they
don't have one most likely. 'cause they would have to have set it up. But it is a great vehicle,
and I like partners that have self-directed IRAs. (···0.5s) That's because number one, (···0.9s)
they put the money aside, they earmark that money for investment Number two, (···1.1s) they
don't need it back right away. (···0.6s) You know, usually this is for a down the road kind of time
that they're gonna pick it up, you know, a little at a time or, you know, live off of that investment,
uh, portfolio.
(···0.6s) And number three, they're not having to go through a great big board of people and,
you know, get approvals from everybody as they make a decision. They're the one that decides
what to do with their self-directed i r A. So I think that with all the money that's out there in IRAs,
if you have someone on your team that can help somebody take a, a regular I r a and turn it into
a self-directed i r a with giving the education stuff, I wouldn't try to answer all those questions.
I'm not a tax professional. I'm not a legal professional, but I do have people on my team that can
answer those kind of questions. So, uh, as they're talking about, you know, what they can do as
far as rollovers or transfers and what it's gonna cost and everything, let the pros do that. But
certainly be able to explain the benefits of being, uh, able to invest in things outside of stocks,
bonds, CDs, you know, all the traditional stuff, and get into non-traditional stuff like your LLCs
and, um, real estate mortgages, you know, all all kinds of things like that, that, um, they can
control where their, their money makes money.
(···0.7s) So, (···0.8s) with that being said, let's say that you are able to set up an appointment
(···0.7s) and that you've got, um, you've got the people that are, are (···0.5s) the target of your
conversation in front of you. (···1.2s) One of the, (···0.8s) in, one of the presumptions I'm
making is that this is somebody that you know, that you've had at least three personal contacts
with them, that you didn't talk to them about any specific returns on investment or, uh, any,
anything that's going to sound like a violation of s e c, the securities and Exchange Commission
laws.
(···0.6s) So, um, if you are putting things out there, um, that you need an (···0.7s) accredited or
a sophisticated investor, you probably wanna have somebody on your team that can handle
those kind of documents, what's called regulation D, uh, to present the risks and everything.
Try to scare them away before you tell them, Hey, come on board. So (···0.5s) now, pip, I, I
know that you probably have used these kind of, uh, credibility kits before too, right? (···0.7s)
Oh, definitely. I mean, you can sit there and tell all these people about how great you are and all
this kind of stuff, but I guess, and I don't know how to say that. The first thing I always think of is
like an our resume. This is a little bit about your background, who you are, what you've done. If
you go to apply for a job, (···0.7s) your employer's gonna want to see your resume.
If you go to get a loan at a, with a mortgage lender, they're gonna want to see maybe your
financial statements or they're gonna wanna see the financial statements of the property, look at
the credibility kit as kind of a com combination of both. This is who you are as a person. This is
what you've done in property. This is what you're looking to do in order to get the money or
partners for this next property that you're doing. So, definitely something that you're always
going to be updating.
Um, and you may be surprised what you put in your credibility kit. Um, and what's funny for me,
you know, and you can go back and call it a resume as well to in some ways, but I know, I
mean, one of my back, (···0.5s) my background, one of the things I always have done is, or that
I've done, is standup comedy. (···0.7s) And it has nothing to do with any property investing
whatsoever. It has very little to do with anything regarding, um, you know, what people will be
looking for.
But I guarantee it's the first thing people start to ask me about when they look at the credit. And
I'll talk about, you know, a little bit about my history, here's what I've done. (···0.6s) And, um, it, I
always think it's gotta be business related. (···0.9s) People don't care about some of the
property stuff that I've done. People don't care that we had, you know, 250 employees that
we've employed at different times. You know, people don't care about those things a lot of
times, and I'm sure they do, they immediately go to, oh, you did standup comedy. Tell me more
about that. Yeah, make me laugh. (···0.7s) Yeah, anything you can do that, that, that shows
who you are, your uniqueness to a certain extent.
I mean, you know, just simple things like, you know, maybe you speak a second or third
language, whatever it may be, can go to helping your credibility kit, uh, and just padding that.
And padding's probably the wrong word, but that's really what you're doing. It's, you're basically
telling people who you are (···1.0s) and what you're, what you're able to do. But I think I've been
able to get partners in my business, um, on, you know, deals that may or may not have been
great for the partners, but just the fact they thought I was interesting.
I wanna work with, oh, he did standup comedy. I, I, I wanna work with that guy. And that's kind
of an odd thing to think about, but, uh, you may be surprised why people do what they do. Um,
and so I wouldn't put things in there that could be, um, what's the word I want to use? Maybe,
um, argumentative, like politics or religion, controversial, anything. And what's that, Vicki?
Anything controversial? Controversial. That's what I was looking for, you know, politics, um,
religion, obviously you can tell people who you are, but in a credibility kit, you wouldn't want to
put that. But, um, you know, you definitely, and I, and I'm a big fan of pictures, if you're talking
about properties that you've done, put Vic pictures in there. What's the old saying? A picture's
worth a thousand words. (···0.6s) And, uh, I'll never forget, um, when I was going through
classes, just like you guys are going through right now, uh, I had gone to, um, I believe it was
the first time I met Vicki, actually at a property management course, (···0.5s) years and years
ago.
We won't see how long ago it was 2003. But anyway, it was a long time ago. (···0.7s) And, um,
there was a young lady in the class, (···0.8s) and (···0.6s) she had done a bunch of wholesale
deals. And if you know anything about wholesaling, most of the time you're not changing the
way the property looks. (···0.6s) And so what she would do is, on one page, she had like this
three ring binder, (···0.6s) and on one page of it, uh, so it was, it'd be the page that was sitting
like this on the, and she'd have to turn it to see the back of it on the front of the page.
It'd have a picture of an ugly house, and these were ugly, crappy houses. (···0.7s) And as soon
as you flip the page, so she'd say, and, and at the bottom it would say the before picture,
(···0.6s) then you'd flip it over, it would say the after picture, and it would literally be the exact
same house. But then on the next, uh, open page, it would have a check for like 3000, 7,000,
4,940, whatever the dollar amount was.
And literally it would be a check on that property. But you could tell that she hadn't done
anything to the property. And people would look at that and, and that adds instant credibility.
And I'll never forget asking her, I said, so what do you, where, where's been the most fun that
you've taken this to? She said to the banks, I said, why is that? And she said, well, I was
working on getting some lending for properties, and they couldn't believe you could make 3000,
7,000, $5,000 on a property. You did nothing to it. (···0.7s) And so that lends to your credibility.
Anything that you can put out there that lends credibility to who you are, (···0.6s) that's what a
credibility kit is.
So, I don't know if that was what you were looking for, Vicki, but Absolutely. Yeah, you Never,
you never know what you're gonna get when you ask me to talk. It could be a lot of different
things. No, absolutely. Um, anybody's experience with a credibility kit and what it's done, or you
know, what to include or what has worked or what even what didn't work is always great
information. So, and that's awesome. And you were talking about the credibility kit being a, a
summary, basically, of your experience. But a credibility kit can also help if you don't have any
experience, because then you're able to lean on the rest of your team.
So, you know, you're not just saying, um, to, to the lender or anybody else, and this is what I've
done in the past, because you don't have a past, you know, you're, you'd only have, this is what
I'd like to do, you know, if it, if it all works out, right? But if you said, and a picture's worth a
thousand words, so now you're turning to your, your contractors and your other team members
or people that have been involved in these before, and you're saying, can I use photos of things
that you've done before in, in this package as I'm presenting this to partners or, you know,
lenders, et cetera.
And then when you present it, you say, and this is what my team has done in the past and what
we plan to do on this property or in future properties as well. So the experiences is a, a
wonderful aspect of it, but it doesn't have to be all yours. It can be on the strength of the people
that you're able to attract to your team as well. And then to Pip's point about, you know, people
wanting to do business because he had something to do with comedy.
Yeah, I can definitely see that. But it is one really strong point to go along with everything that
we've been saying from the start. People do business with people they like. So give them
reasons to, like you. Give them reasons. Give them reasons to know that your values are
aligned, that all the things that they're concerned about. Like, if I give you money, are you gonna
give it back? And plus, you know, what you said that you were gonna give me as a reward for
doing it in the first place. Are you gonna make me look good in front of my, um, my spouse?
If it's an individual, if you're going to a bank, are, are you gonna make me look good to all the
other people that I have to report to when my numbers are showing up? You know, are you
paying on time and you know, do you have, do I have any delinquents accounts that I have to
answer for? And so on. (···0.5s) So you have to think about the role of the person that you're
presenting to and what their concerns may be and address those concerns. And you do it like
this with a credibility kit so that, um, even if you (···0.8s) forgot about something, the
presentation of the kit that we're gonna show an example of is gonna help guide you and make
sure that you didn't, uh, forget any of the points.
But, you know, certainly try to do what you can to (···1.3s) be unique, be interesting, but again,
not controversial, because you don't want somebody to draw a line in the sand and say, I'm not,
I'm not stepping over that line. We are not on the same team because we're misaligned with
some controversial, controversial thing that didn't have to be brought up, which goes back to
Facebook and everything else.
If somebody's checking you out, remember, as you're trying to do business with people, you
might wanna clean up your social profiles. I know I mentioned that before, but, um, there have
been people that I would not do business with because of the, uh, my impression of them, not
nearly knowing them, but my impression of them in social media. (···0.7s) So (···0.7s) that just
because you're presenting this in a different format doesn't mean that they're not gonna check
you out in other places. So keep that in mind. So some of the benefits and, and, um, we, we've
kind of talked about a few of them.
Pippa had mentioned a couple, but some of the benefits of having a credibility kit are right here
on the screen. It can connect you with potential partners. So if you have, uh, potential partners
that, um, you wanted to, uh, say, Hey, you know, be a part of my team, you know, whether it's a
money partner or whether it's, you know, somebody who's going to be your legal representation,
your contractor, or whomever, you know, somebody that you're gonna be spending some time
with.
Look, here's my vision. (···0.7s) Does this align with what you would like to do in your future?
Can we, can we see if this is a fit together? Uh, it can also create a sense of trust that you
definitely wanna have with potential lenders. (···0.8s) So lenders are going to be one of the
main things that help you keep expanding your business, your job in your business. (···0.8s)
You might think it's to oversee all the, the, uh, operational kind of stuff. But if you're the c e o of
your business, your job is to try to make it as profitable as possible, including expanding your
financial resources.
(···2.1s) So, (···3.9s) so you you're able to say, this is who we are, this is what we're doing.
(···0.6s) And again, you're looking for that alignment, okay? (···1.0s) Creating a, a lasting
impression. So those oohs and ahss from before and after photos, they really do make a mark
in someone's mind.
They might not remember what the property looks like, but they will certainly remember the
impression that they got about your skills or your team skills, and the, uh, it could be, you know,
that they're looking to improve the community around them. It could be that they're looking to
improve the values of properties around them, um, and kind of grow as a, as a community
(···0.8s) as well. There are what we call transitioning neighborhoods, (···0.5s) and sometimes
people are living right on the edges of those transitioning neighborhoods and would like to see
them move a little bit faster because it's going to affect the value of their properties as well.
(···0.6s) And, you know, so that, (···0.8s) that inventory is super important as well. It's not just,
you know, having the opportunity to make money. Um, and then it guides you through the
awkwardness, especially if you are not used to presenting things. It guides you through the
awkwardness of presenting yourself and your business in the beginning.
After a while, you get used to seeing what's coming up. You're going to already know what
you're gonna say. It becomes, you know, it rolls off your tongue, just like the, the, uh, little
dialogue that I talked about in the, the previous presentation. Uh, you know, it's almost like a
song. It just rolls off. You've said it so many thi so many times, but in the beginning it can be a
little bit awkward. And this, whether it's flipping the pages or, you know, sliding it through a
screens on a screen show or slideshow, um, you can put triggers in there that will remind you
what to talk about.
And the more you do it, the easier it gets. (···3.2s) So what objectives should you have for your
credibility kit? (···0.8s) Well, first of all, you, you're trying to establish your reputation. You
wanna be knowledgeable and, you know, show that you're capable too. (···0.8s) I wanna stress
the knowledgeable side. (···0.5s) If you are lacking experience, sometimes your enthusiasm and
especially your knowledge, can (···0.7s) make up for some of the lack of the experience.
(···0.6s) And (···0.7s) honestly, if I had somebody that was very knowledgeable about the local
market, it gives me more confidence in working with that person. If you know inside and out how
much, you know, the, the properties would go for on a square foot basis, on, you know, a two
bedroom, three bedroom on a certain street in a certain neighborhood, if you could say all day
long that would sell for X amount of dollars all day long, this one would rent for this amount of
dollars. (···0.6s) And, you know, be able to qualify what you're saying and not just throwing
numbers out.
And I was joking with Pip before we got started here. I said, 47% of all statistics are made up on
the spot. (···0.6s) Well, hopefully you catch what I'm saying there, but, you know, you don't
wanna just throw things out there and not be able to back them up, because somebody that
does know a little something about the market might, you know, might question you on it or
might take it a, a step further, uh, just to see if you really do know what you're talking about.
(···0.7s) So becoming an expert in your local market is something that you should spend as
much time as possible.
And the more that you're out there in this business, the more you're looking at properties, the
more that you're tracking, you know, what something, uh, somebody was asking for a property,
what it's sold for, um, which ones were flipped, uh, which ones were, uh, part of a, uh, an r e o a
real estate owned by a bank. So foreclosure process. And when you start to know the, (···0.6s)
the type of inventory that's in your local market, and I talk a lot about the residential side, but
you know, that applies to the, the commercial side too.
The more that you know about that, the more you're going to build credibility. And that is super
important so that the people on your team and the people that you're trying to bring in as
investors or partners, et cetera, um, they're gonna have a level of confidence that you just,
(···0.6s) you can't replace that. Um, even realtors sometimes don't have that level of knowledge
about their local markets that you would expect, but they, they usually are, um, (···0.8s)
specialists in one area or another, I would say, unless they've been around for a while.
And, um, so you might even have more knowledge than, than the people that are considered
professionals in marketing that particular area. So that would be super, (···0.7s) okay. (···0.5s) It
will also provide you, uh, provide you with a quick view of your history, your team's history, and
your vision to share with others.
So, um, make sure that you do have some of the (···1.2s) experience of your team, if not your
own, in visual and numbers, et cetera. (···0.6s) And then (···1.0s) as you go through the
information here, it can help determine whether you are in alignment, uh, with your values and
the expectations and what you can give and what they want to receive from this joint venture,
whether it's a partnership or, uh, venture as, uh, borrower and lender, et cetera.
(···0.7s) So those are some of the objectives. Um, and we were just talking about, I just
mentioned this, any lack of experience can be offset (···0.6s) by your enthusiasm and your
market knowledge. So what I was just talking about as far as knowing price per square foot, you
know, the occupancy rates, um, not only that, but what the outlook is for the future. You know,
what businesses are gonna be coming in to the area, you know, what, uh, what is the growth
potential?
What's the, the, um, political climate for supporting businesses in your area? Um, there is a
center for economic development usually, or Department of E economic development in most of
the larger areas that you can tap into. A lot of times the newspapers have, uh, information about
that. You know, as far, we've had keynote speakers at our R clubs before telling us basically
what's going on, uh, with the people that they're meeting and, and, um, what the push is.
Like at one point (···0.6s) in, in the New York area, there was a push for, uh, (···1.1s) what is it
they call it hot zones, the, the technology like nano computer technology. (···0.6s) And so they
were trying to make the area, um, of interest or, uh, at least attractive by having the right
infrastructure, by having an educated, um, work pool to draw from, uh, by having quality of life
places like parks and things like that.
So the, the newspaper was giving the presentation on that. So anything that you can have
Chamber of Commerce, the economic development department, um, anything like that that you
can add to the presentation that says, and another good reason for you to invest with us as we
work in these areas are these things coming down the pipeline. Uh, these people that are really
important in our community that are trying to make this and make this happen.
These, um, programs that are, uh, intended for the areas around where we're gonna be
working, you know, et cetera. (···0.6s) So, uh, just good stuff to include in there. And then your
thorough understanding of your investment strategy. So if you are going to be finding properties
and you're gonna be flipping them, or whether you're gonna be taking on, you know, a
commercial building that was office space that's not being used because everybody's working
from home and you wanna convert it to condos or apartments.
So conversions, the more that you understand the strategy that you're going to be presenting,
(···0.5s) the, the better it's going to be as well, because they may have questions about it that,
um, if you, if you, you don't have answers, then you might wanna have somebody on standby or
somebody with you during the presentation. Okay? And then again, it shows, hey, even if I don't
know it all, I've got the team and they're right here, they're on standby, they're on, you know,
um, I would say speed dial, but more likely on WhatsApp or, or some other kind of, uh, facial
(···0.9s) meeting, zoom anything, uh, so that they're, they're there, even if it's virtually, um,
comprehension and articulation of the deal structure.
So being able to understand all of the components, don't just have an example up there. Be
able to talk about N O I and you be able to talk about, um, the, the returns that you're putting up
on the screen (···0.5s) and understand, you know, what's impacting those things.
You know, when something doesn't have, um, the loan structure built in, or a cap rate, you
know, and the, the differences between those things. If you don't know what I'm saying, then
chances are you probably need to take another course along with this too. 'cause you definitely
wanna know, when I talk about cap rates and, and N O I, et cetera, you wanna understand at
least that level, trust me. Okay. (···0.7s) So without getting into that, Um, well, Vicki, I do wanna
say if they are asking that question, you definitely wanna take our cashflow class (···0.6s) that
is, uh, in, in our opinion, the first class for everybody.
(···0.5s) And so cashflow would definitely be where you should be looking at (···0.5s) and you'll
learn what cap rates and all those other things that Vicki was just talking about. 'cause you need
to be able to talk knowledgeably about properties. I guarantee if you go up to somebody and
you're asking 'em to be a, a lender in your deal, (···0.6s) and they ask you what the cap rate is
and you say, I don't know, (···0.5s) it's not gonna be a very long conversation Or debt service
coverage ratio, (···1.3s) Any of those, talk to a lender.
(···0.5s) If you don't know any of that stuff, it's gonna be a really short conversation and you're
gonna lose the money partner or the deal, and you're gonna wonder why. It's because you don't
know what you don't know. (···0.7s) Yeah, exactly. So you can have the best vision of
everything in the world, and you can have somebody help pull together a dynamic package and
presentation. But if you can't understand and, and be able to speak about, explain the deal and
why it is where it is, you know, PIP was saying before, um, that he was going around making
offers at 70, 70% of the, uh, value of the property, meaning he was building in a 30% equity
position.
(···0.7s) And so if that's the case, you know, you should be able to explain that. Why are you
going after 70? Or why do you say, I wanna be all in at 68% of the rv (···0.9s) because we're
going to refinance out and we know that we can get 70 to 75% loan to value L t v. We'll throw in
a few terms here.
We can get 70 or 75% L t V with our, our bank. So we wanna make sure that we're all in for the
purchase and the expenses and the rehab at 68 just so that there's a little buffer and we can get
all of our money back out. You wanna be able to articulate those things as you present this to
whoever you're talking to. (···0.5s) So make sure that you understand what, what it is that and
why it is that you're putting those numbers together in there as well. Um, it's great to have a
numbers person on your team, but if you can't understand the numbers persons number,
person's numbers, then uh, you, you gotta bring yourself up to speed, (···0.5s) okay?
And (···0.6s) that (···0.6s) you might have them there to explain it, but it, it still doesn't excuse
you from having to know it too. So take the cashflow course, so, all (···1.5s) right, the, the power
team or the power of the team that stands behind you and their experience. So that is going to
be another thing that is gonna offset that, just like we were talking about a few minutes ago,
offset any lack of experience that you might have personally (···0.8s) include a bio.
And if you don't have real estate experience, then focus on your achievements in other fields of
experience. So you might not come from, you know, a world of standup comedians and just
automatically woo everybody because you've got that great dynamic personality. But you might
come from another area where you might have managed as, um, PIP was saying that he's, you
know, I, I haven't done these things in the beginning, but I have run, you know, businesses with
250 people under me, under me. Uh, that, that may be what you bring to the table, you know, a
a wealth of experience in other fields that, um, are business related, but might not be specifically
the type of real estate investment that you're working on now.
Um, maybe you're coming in from finance, maybe you're coming in from construction. There's a
lot of other fields that are somewhat related, but not exactly investing (···0.6s) and, you know,
anything that you're bringing in engineering, um, uh, I'm trying to think of, I see we, we see a lot
of engineers transferring from engineering into investing.
(···0.6s) And you know, if that's the case, there's still a lot of skill sets that come from these
other areas, and you wanna make sure that you get the credit basically for, uh, for that as well.
Uh, include testimonials from managers and colleagues that speak to the quality of your
character, professionalism, integrity, and dependability. So that didn't have anything to do with
your real estate experience. Your character is super important. Your professionalism. I wanna
know that if I've got a partner that when I call on them, they're gonna be dependable.
I don't wanna have to track them down. I wanna be able to get calls back within a relatively, uh,
prompt timeframe. Uh, and I wanna know that they have integrity. So if you (···0.6s) are trying to
build something up and you don't have that experience, make sure that you include some of
these things, you know, a few good words from, uh, people that would be respected in, in the
industry or any business industry as well. Um, and mom and dad, you know, they might be a
little bit biased. So, you know, (···0.6s) just putting it out there, you know, it's, it's, uh, folks that
you can count on from, um, other business fields that are gonna be the, the most, um, helpful in
that area.
(···0.7s) So describe your target market and explain your reason for choosing it. Your target
market might be, you know, distressed sellers of certain types of properties. We've been talking
about that a lot since this is a marketing course that only makes sense. (···0.6s) But, you know,
talking about your target market and explain why you're picking those folks, you know, what's
the deal?
And down the road, you know, maybe not the next few months, but you know, I don't think that
we're too far away from it. And, and we've talked about this before. Could be a year, could be
two years, um, it could be a year and a half, but at some point, the repercussions of all the
things that we've been going through in our current economy are probably gonna play out. And
there are gonna be people that are stuck. So if you're, you are, you know, working with pre
foreclosure folks or, um, tax delinquent folks and their backs are up against a wall, and you're
talking about the volume of them or the, the, uh, the fact that there are people that might be in
your specific area that are being relocated because, um, a major company is moving from
California to Texas, (···1.2s) you know, and everybody's going to with it, (···0.9s) then that might
be a, a target market that you're saying, look, you know, we wanna take these, um, these
places that were rented before and turn them into homes that people can own and sell or
finance them or whatever.
Okay?
But explain that there's been a need in the market and that you're going to be addressing that.
Um, present your risk and return analysis. So (···0.6s) it's all about how much risk do I have to
put out there to get how much return of a return on my investment. So we are always trying to
reduce the risk while we always try to increase our returns. (···0.6s) And you know, (···0.9s)
when you can talk about, you know, how you are, um, making sure that you're properly ensured,
that you are running your numbers, that you've got all these checks and balances in place, uh,
that the, well, one of the main things is that, um, when somebody's coming to you as a potential
that that is a, a lender or, or a money partner, (···1.0s) one of the best things that you can say
is, and (···0.6s) with this, it's backed by real estate, which is what banks and everybody else like
to back their assets with, right?
So it's backed by real estate, and you'll have a, if this is the case, a first lien position (···1.1s) on
this property as we purchase it, fix it up and get it ready to sell, you'll have a first lien position,
just like the bank.
Matter of fact, you could even think of yourself as the bank of Bob. Doesn't that sound good? As
a good ring bank of Bob? I kind of like that, don't you, Bob? (···1.4s) So, um, let them know that
their, their funds would be backed by real estate, just like the banks do that.
Um, your, your attorney, your power team attorney, it will or, and or the can work with theirs. It
could be theirs too. Um, can make sure that all of the proper paperwork is there to record the
deeded or the lien on the deeded against the deeded. And that in your insurance, which you will
have as well in your insurance, they're listed as a lost payee. So basically they would get paid
before you do. So they're in a better position (···0.6s) to reduce their risk and make sure that,
uh, they're protected to the extent that is possible.
Obviously, there's things that can happen that nobody can, uh, control, and hopefully that
doesn't happen. But let's say that they needed to get their their funds out, (···0.6s) you might
even say, um, and if needed, you know, in a hardship basis, we might be able to find somebody
to take your position if you, if anything happened. So it's just kind of like a, a backdoor. So if

something happened to, to come up, you don't wanna (···0.7s) encourage that to, you know, to
put money into a deal and then have to find somebody to replace it.
But, you know, we, you could say, and we will do our best if they bring it up. I wouldn't bring it
up, (···0.6s) but it, you know, you could, if they say, well, what happens if I need the money?
We, we kind of call that scared money. So it's like, they're like, they're like, here, I'm, I'm giving
you my money, but, um, uh, when do I get it back? (···0.6s) So that's another reason I like selfdirected
IRAs. You get it back before you retire, that's, that'll be good. (···0.8s) But anyway, um,
if that came up and they said, well, what happens if you know dire straits and I needed so-andso,
then we would work diligently to try to find somebody to replace you in that position.
Okay? (···1.5s) And (···1.0s) the next one feature a sample or a typical deal. So now you want
to really dig into your examples and take a look at the location. You know, talk about the number
of, of, um, renters there. If you're, if it's a rental property, talk about the, you know, in the
demand and the, the occupancy. Talk about if it's a, uh, a homeowner kind of situation you're
flipping.
Then you wanna talk about how much in demand the homeowner situation is there days on
market, how quickly, you know, people are scooping things up and, and, uh, and what the, the
typical timeframe would be. So property location, especially as regard as regards to demand,
maybe location to, uh, commute distance to major employers and so on. Um, the current value
of the property, uh, discount on the purchase price that you're trying to get, any (···0.6s) plans
that you might have for rehabbing.
And even if it's, uh, something that you, (···1.7s) that you are going to, to look to a certain kind
of (···0.5s) rehab level that isn't in your area, then you can use other examples. And say, for
example, we wanna go with a design similar to this. (···0.7s) Okay? And then that can cover
your plans for rehabbing, um, sale price after the rehab. And so that would be the a r v, the after
repair value and the, the monthly rental amount, if there is one.
So even if you plan to flip a property, and you said, and even if that falls through, you know, we
know that based (···2.1s) of so and so that we, we would be able to, um, pay the, the mortgage
should we have to refinance after, you know, the, uh, the initial period, blah, blah, blah. Okay?
Because sometimes things change in markets and, you know, sometimes they change quickly.
So having a plan B would be the, the good idea there. (···1.0s) So in our next module, we're
gonna go through an example, some slides of, um, a presentation that you could basically fill in
the blank, and this will be in your manuals and you'll be able to, to recreate it on, uh, a template
that, or with backgrounds, et cetera, that meet your, um, company colors, maybe right?
Your brand model. (···0.6s) But at least the content would be there for you. So we'll see you
back here in, in just a few. (···0.6s)
(···0.5s) One. (···0.9s) Welcome back everybody. And as you just heard Steve and Vicki talking
about setting goals, um, one of the things that we have to understand is goals are gonna be a
big part of this, but then we also have to set the foundation. And the foundation that we're gonna
talk about here is what's called the cash flow quadrant. Now this is, uh, uh, a cashflow quadrant
that we pulled off, uh, of the internet. What I wanna do is I wanna draw the cashflow quadrant
out because this is how I learned it from the guy who created it himself. So, Vicki, if you could let
me share the screen or quit sharing your screen, and I'm gonna start sharing my screen here
(···0.7s) and, uh, we'll see if I can get this to work.
I'm, I'm the worst one with the technology in this group, so can you guys see my visualizer
there? Appreciate it. Yes. Yeah, anytime I, go (···0.9s) ahead, Vicki. No, I'm saying yep, can see
it. Okay, cool. Anytime I make some comment about me not having great knowledge, Steve is
always right there to just shake his head and agree with that 1000%. I, I don't think that's a
compliment, is it, Steve?
(···0.7s) I'm supporting you. I'm agreeing with you. I mean, I'm encouraging. You're right. That's
right. It's good. So you're, you're getting a lot better technology. I appreciate that, Steve Hippel,
you're so nice to me. So, and you, You've seen me mess up the technology too, so it happens
to all of us. (···1.0s) The one thing we want you guys to understand is we're recording these in
real time. We're not going back out and taking out the bloopers, all that good stuff. We're
actually working it through and doing it as we do it. So we wanna make sure we're all on the
same page. This right here is the book.
I think everybody should read it. If you haven't read it or listened to it, you should. This right here
was a life-changing book for me. I read it in 2002, and then in 2007 I actually had the
opportunity to go out to Scottsdale, Arizona and get taught by Robert Kiyosaki. And so
everything that I'm gonna teach from the Cashflow Quadrant, gums directly from Robert
Kiyosaki. So I recommend you should get that book if you haven't already read it. (···0.6s) And if
you have read it, this will be a good review for you. If you've seen some of the other videos, I
obviously talk about this in other videos as well.
But what we wanna do is we wanna put a cash flow quadrant down here. Now you're gonna see
that I'm not much of a PowerPoint. You guys already know that. I'm not much of a PowerPoint
teacher. And the reason being is I got taught by Kiyosaki and he doesn't use PowerPoint. He
just uses flip charts. And he does this constantly with his flip charts. And so (···0.8s) I like to use
the Cashflow Quadrant to teach about anything and everything. You can teach about marketing,
you can teach about finding money, you can teach about wholesaling, lease option.
Everything can kind of come back down to this founda foundational piece. You'll notice with
every bit of, uh, marketing, with every bit of advertising, with every bit of sales and negotiation,
and Vicki's gonna talk about that. There are certain things that colors make a, a determination of
using certain colors. And Vicki will get into that more specifically with marketing. But the
Cashflow quadrant that Robert Kiyosaki puts out there is based on two colors and they are red
and green.
You'll notice that red is always on the left side. Green is always on the right side. You may not
be able to see it when I write it, but I'll leave the pins up here so you can kind of understand it.
'cause the Cashflow Quadrant uses a lot of what's called neurolinguistic programming, N L P,
which is all the basis for sales and negotiation that you will ever have. And so when you look at
different things, what you're going to see is this. Red means stop. Green means go. There's
reasons for everything. And I'm sure Vicki might talk about specific things.
We talk, we talk about marketing. Uh, McDonald's was a company for years that just spent
thousands and millions of dollars on marketing. And for whatever reason, the red and yellow
scheme that they use apparently makes us more hungry. If you notice Wendy's and Burger King
do the exact same color combination. I don't think it's by chance even some of the newer
players in the world, what are Chick-fil-A and uh, five guys all different types of fast food, but
they're all used in the similar color scheme with that red.
Red for what we're gonna talk about right now is a stop color. And there's a reason it's a stop
color because it makes you stop and think sometimes. So when we talk about the cash flow
quadrant, the e stands for employee if you don't already know that. And with the e on the
employee, (···0.6s) basically the way I like to look at it, any employee, and I don't care what you
do for a living, you could be a very high priced employee. You could be the c e o of a bank, you
could be the c e o of a bank, and you could be a high paid employee.
So an employee doesn't have to be somebody who's flipping burgers at McDonald's. An
employee could be anybody and everybody that trades time (···1.4s) for money. (···1.9s) So
you're trading time for money. And that's what employees do. So a lot of people gravitate over
here to the S quadrant, which is a self-employed person according to Robert Kiyosaki and the
cash flow quadrant. He likes to always, so also call them specialists. He will call them, um,
Superman or Superwomen.
Why does he call 'em Superman or supermen women? Because they start most of their
sentences with the word I, I gotta do this, I gotta do that. And anybody that's ever heard me
speak in the, in, in, in, in any time, I always make this comment, most all of us are surrounded
by people that are in the E and E SS quadrant. My dad was an ss be careful how you say that,
right Bradley? My dad was an ss I'll bet everybody on this wa watching this recording right now
could finish my sentence. 'cause it's the same sentence my dad would say, when he would
come home from work, my dad would say, I, (···0.7s) I've gotta do every, or (···1.0s) I can't find
anybody to do anything, right?
I've gotta do it myself. And so why do you do that? Because the SS mentality, the Superman,
the superwoman, the specialist, they start most of their sentences with the word I because they
are the most important valuable piece of their business. So what's the difference between a B
and an SS Bradley? We better flip that around. What's the difference between an SS and A B
(···0.6s) A B Business owner has two things that the SS business owner doesn't have.
Now Kiyosaki talks about being in a bigger business. That's what the B comes from. I like to
take it and break it down even further. And Vicki's gonna talk about this with marketing, but you
gotta have trust and you gotta have systems. (···0.6s) If you don't trust and you don't have
systems, you're not gonna let anybody else do the work. And so with marketing, you've gotta
put it out there and trust that it's gonna work. You gotta systemize it so that you can continue to
get the money coming back to you over and over again. We all know those people that own
those small businesses, they won't let anybody else in the cash register because they don't
have systems in place and they don't trust anybody else.
And so if you are not a B business owner and have trust in system, you're gonna basically own
a job. Which means you gotta keep doing all the work. You gotta keep doing all the work.
(···0.5s) So what is an I? (···0.7s) It's an investor. What that basically means is money is
working for you. We can talk about that when it comes to capital for deals. We can talk about
that when it comes to investing in the stock market.
We can also come back to that when we talk about investing, marketing, investing, marketing
dollars in your business. So money's gotta be working for us. That's what an investor is always
going to be doing. So this left side right side, a lot of it comes down to mindset because what I
see on the left side, there's a lot more negativity. Negativity. (···0.5s) And there's nothing wrong
with that. That's the real world. What we see is a lot of negativity in how it can't be done over
here.
Whereas on the right side, we see a lot more of the positive mentality. We see that positive
mentality left side versus right side. We talk a lot about people on the left. They use the word I a
lot. I gotta do this, I gotta do that. People on the right and Vicki's gonna talk about this with
marketing is having teams of people to do the work for you, not you doing everything yourself.
And so we've gotta get out of that mentality of I I I and get more into the we, we, we or we.
We, we, I almost sounded French there for a second. Didn't (···0.7s) iku? Okay, there we go.
And so we, we ish, I've seen oui. So I can speak French as good as anybody. It's all good. And
so with that, these guys are just looking at me going, oh my gosh, it never ends. You give me a
microphone, you put a camera in front of me and I just start talking. So left side Bruce is right
side, left side. 95% of the population in the world lives on the left side, which means only 5% live
on the right side.
Most people are employees or small business owners. Now some people think this is a bad
thing. The people on the left need people on the right. The people on the right need, people on
the left. Business owners need people to work in them. I guarantee it. (···0.7s) Investors need
people to do the work for them. (···1.2s) People on the left need somebody on the right to
employ them. So it works both ways. So understand there's just a numbers game here. We talk
about the 1%.
You hear that on the news. The 1% of the Bill Gates, the um, the, the Jeff Bezos, those kinds of
guys, the Mark Zuckerbergs too. It's too bad. Our business partner Sam isn't on here because
he could murder both those names just like that. He does it every time he tries to say it. I know
Steve and I laugh at that every time. We literally, when we, when Sam starts to talk, we can
probably pretty much time it within 10 minutes he's gonna murder one of those guys' names.
Dunno why he does it, but that's what he does. So we are not gonna probably talk much about
being in that 1%, but we can definitely be in the other 4% where we have time.
We have money working for us because the left side of the quadrant is using their own time. So
they're using their own time. (···0.6s) The left side of the quadrant is using their own money,
(···0.5s) using their own money. They're using their own credit. (···2.1s) Whereas people on the
right side use O P T, other people's time, other people's money, O P M or O P C.
Other people's credit. If you haven't seen any of our other classes, definitely watch the creative
financing class because that find the money Class talks a lot about O P M and O P C.
Understand that's what we wanna do. That's how we're going to get to the point where we have
more passive income coming in and less active income or earned income. People on the left
have what I would call a real scarcity mentality. There's not enough. I know if you're on
Facebook right now, you're seeing a thousand ads for certain things based on whatever it is that
you like.
Isn't it funny how when you click on something, if you click on tickets to a concert that you
wanna go to, if you click on tickets to a concert, all of a sudden you get all these ads about
concerts that you might might wanna go to. And Vicki's gonna talk about how we look at those
things. But that's just how the marketing in today's society works. I do a lot of property stuff. So
everything in my Facebook feed has to do with somebody teaching me about some real estate,
this, that or the other thing. If you looked at that, you'd probably think, oh, there's not enough
business for us to go out and teach people how to do real estate.
Well the way I look at it, there's a lot of scarcity out there. But when you're on the right side, it's
an abundant world. There's plenty to go around. Plenty to go around. Because what happens is,
and this was a a, a very important part of what my mentor taught me, my mentor said, he said,
get up in an airplane. Go 30,000 feet above the ground, 10,000 meters, however you do your
measurements metric or American, I guess it's not called American, it's called imperial.
But that's okay. Where I think we're one of only two countries in the world that do it that way. But
nonetheless we still talk about feet inches, things such as that. So you get up in that plane,
30,000 feet, 10,000 meters above the ground, go across the populated area on a clear day, put
your thumb out the window, however many properties your thumb covers from 30,000 feet,
10,000 meters is all the properties you'll ever need to to create your financial freedom. The
problem is you've heard the comment, you get lost in the forest amongst the trees. So if you're
down here on the ground, you can't see all that.
You gotta get a different perspective. So scarcity versus abundant, there's plenty out there. And
trust me, this is very important. Yeah, I said trust me, there's a reason I'm saying it right now. If I
was in sales, I wouldn't be talking about trust me, but I'm talking about it right now. Very
specifically and on purpose. (···1.0s) I was you. I was that guy at the very beginning that was on
this side of it. I was trying to work as hard as I could. In fact, in the very first education training I
did with my brother, I tapped him on the shoulder and I said, Jim, if everybody in this room does
property, there aren't gonna be enough deals to go around left sided thinking or right sided
thinking.
That's left sided thinking. And as my my idol Zig Ziglar would say, that's stinking thinking and
you need a checkup from the neck up. So I cannot stress enough. We've gotta start thinking in a
different way. Scarcity versus abundant. Probably my favorite one with left side versus right side
is skeptical (···1.3s) versus (···1.0s) successful. (···1.0s) Most people that are successful are
generally not skeptical or if they were skeptical, they gotta change their mindset, change your
mind and you can change your life.
Because skeptical people, what do they do? They spend all their time, effort, and energy
thinking about how it won't work. Whereas successful people push through that. There's always
gonna be challenges. Vicki's gonna talk about all kinds of challenges with marketing and testing
things and it may not work, but understand to be successful, you gotta keep moving. And that's
really what it's all about. Skeptical versus successful.
People on the left say, I (···0.5s) can't afford it. (···1.5s) Whereas people on the right change
one word in that they just add a word. They say, how (···0.7s) can I afford it? (···4.3s) What you
wanna notice about this very specifically, one is a period or an exclamation point and one is a
question. When you keep asking yourself questions, you can figure out how to solve problems.
But if you don't ask the question and you just make a statement, it's game over and you're done.
So what we need to do is get on that right side. Now how do we get on that right side? You have
knowledge and expert support through that process. I've said this in many trainings, in almost
every training I've ever done. You bring the desire, we'll bring the support. That's what it's all
about. Because what happens on the left (···0.6s) is we operate out of a fear-based mentality.
(···0.7s) Whereas on the right, we look at it as an opportunity.
(···1.8s) When I go online right now and everybody and their brother is telling me about how
they're gonna educate me in property (···0.5s) and how that you're gonna be a GA billionaire in
three days, two days. I'm gonna show you how to get 30,000 people in your pipeline tomorrow. I
just laugh. I think, oh my gosh, those guys are making it so easy for us (···0.5s) to do it the right
way because we're not gonna over promise. We're gonna tell you like it is. It's a process.
There's my friend from Canada there says it's a process. He talks a little funny.
We have to have to remember that the point being is you can be all left or you can be all right.
So if I was in a live training right now, I'd say turn to the purse beside you and say you're gonna
be all right because you gotta start thinking from the right side of the quadrant and your life will
change exponentially. So I'm gonna keep my visualizer up here. I dunno if anybody else has
anything they wanna say about the cash flow quadrant. I would like to get into the seven rules of
investing. Steve, what do you got my friend? If I just wanna add one thing, we uh, we wanna
keep people safe.
We want to get 'em good ideas, we wanna be see 'em successful and you know, go through
real estate investing journey. Now you said something earlier, I'm pretty sure you said the
airplane example. I'm pretty sure you said anyone put your thumb out the window. Now do not
put your thumb out the window an airplane, you may die. Put your thumb on the, I think he's on
the window is what you're going for. I thought I heard. Oh, but you can continue, continue on the
seven rules. Thank you. I appreciate that Steve. It's always good that you got people like Steve
that are partners with you so he can point out all the mistakes that you make and and and he's
exactly right.
If you're 30,000 feet in the air and you put your thumb out the window, you're dead. You're not
matter. It doesn't matter how many properties you got at that point you're done. So I guess that
would be the legacy building. I think Steve, if I put my thumb out the window, then I'm just
making sure my kids have plenty of stuff, right? Is that what that means? So, okay. Anyway, you
can see we have a lot of fun when we do this. Uh, we could not get through an entire session
without smacking each other a little bit. So what we wanna do is get into the seven rules of
investing. The seven rules of investing (···0.5s) and the seven rules of investing.
And like I said, if you've seen other videos of ours, you've seen all this before. But I want to put
'em down there real quickly 'cause it doesn't matter whether we're talking about marketing,
we're talking about wholesale, we're talking about lease option. (···0.9s) They're always the
same. Rule number one, (···1.3s) make money in the buy, (···2.3s) which basically means buy
at a discount, make money in the buy. (···1.3s) Rule number two, (···0.9s) add value.
(···0.8s) We can add value by buying a property, fixing it up. That's probably the most traditional
one doing a rehab on a property. (···1.1s) But we can also add value by changing the use of it
from maybe a single family rental into a Airbnb or into a lease option. We might be able to add
value by creating, doing creative financing on that, creating value, then remortgaging the
property. So we can add value multiple different ways.
We can actually add value by wholesaling it to another investor. Think about that. If I got a
property entered contract, and I know Steve is a contractor and he doesn't have time to go look
for deals. If I can find a property where he can make 30, 40, $50,000 and I make $5,000 at the
end of the day day I'm helping him find deals, I'm saving him time. And we know time is truly
everything. So he would be using O P T for me to find deals for him at that way. So we can add
value in many, many different ways.
Rule number three, rule number three, make offers. If you're not gonna make offers, you're not
gonna make money. And what I like to say that's gonna really bode well for this training that
Vicki's gonna be delivering is if you're not gonna make offers, then you need to do more
marketing. (···1.0s) You're gonna need to do more marketing. My opinion is do both (···0.6s)
make offers, do more marketing and you're gonna get more deals. No offers, no money, no
marketing, no money. Pretty simple concept. So we make an offer on a property, we always
wanna be embarrassed.
(···4.4s) I know Steve was talking about this when we were talking about setting goals. If you're
not embarrassed by the offer you're making, you're making your offer too high, which means
what? You don't want to leave money on the table, you want 'em to say no to your first offer. If
you're doing your marketing correctly, you're gonna get the most motivated people to call you
anyway. So that is really the most important part of your marketing is to getting motivated
sellers, motivated buyers to be a part of your team so that you can get the best deals from them.
So rule number four, be embarrassed. Now I sometimes interchange rule number four and rule
number five, but no matter what, when we're doing this business, when we're making all these
offers, we're gonna have exits in our contract. We're gonna make sure we c y a cover our
assets in everything that we do, c y a, cover your assets in everything that you do. (···1.4s) Rule
number six, probably the most important rule is to be legal.
(···0.6s) Always be legal in everything that you do. I know people always laughing and say, PIP,
shouldn't that be the first rule? Well, you guys already figured out, Steve's already pointed it out
that I'm not the smartest guy on this team. When I got these rules, a number of, and I got these
rules literally in 2002, the first time I sat in a class like this and I was given six rules, I added
one. But rule number six was the last rule. What that means is we don't ever want to cut
corners. It isn't about, I love when people say there's a gray area. No, there's no gray area.
There's either it's right or wrong. It's not a gray area, it's either right or wrong. Now we'll talk
about marketing where we're not sure if this works or if that works, but point, the point I wanna
make is when we're doing property, when we're doing real estate investing, we wanna make
sure we're always legal. Which brings me to rule number seven, and this is gonna bode very
much for your marketing, is to have integrity. (···2.5s) I see a lot of people out there and what
does have integrity mean? It means doing the right thing even when nobody's looking.
(···0.7s) And when I see the term have integrity and I think about marketing with it, it's never
over promising. (···0.8s) I heard Steve say this is gonna be a three to five year process, two
years before you're really gonna feel like you're comfortable in doing what you're doing. We tell
students plan on six months to get your first deal. It may be longer than that. It could be shorter
than that depending on who you are. The point I wanna make though is we're never gonna
overpromise. We're gonna underpromise and over deliver. And so you won't see any of our
marketing that says this is the last training you'll ever have to do.
That's not gonna be out there. It's never gonna say you're gonna make a million dollars in three
days if you just run this ad. I call BSS (···0.6s) on all these types of marketing that's out there
and I'm seeing it every day and I have to say, it disgusts me. I don't wanna over promise. I've
even got marketing people, marketing people that are trying to tell me I should do this, I should
do that. I don't want to be like all these other people that are over promising. What I wanna do is
be real.
And I think that's the best kind of marketing you're gonna do. Be real with people. Don't over
promise, under promise and over deliver. Over deliver. You're gonna get the right people in your
business. (···0.5s) I'm not here to talk about fancy cars and fancy vacations and things like that.
What I'm here to share with you, just like everybody else on the Pips path team, is that you can
make more income, you can replace your income if that's what you wanna do with property, you
can pay for a college education for your kid. If you wanna do that with your real estate income,
you can create a legacy for your family.
If you want to go buy expensive watches, God bless you if that's what you wanna do. I can't
keep you from doing it, but at the end of the day, my wife always tells me, she says, PIP, you
got a phone? I go, yeah. She goes, it has a clock on it, doesn't it? Yeah. So why do you need a
$50,000 (···0.5s) watch? (···0.8s) How do you argue with logic like that? Which basically my
wife would say, how many people can we help out with $50,000 rather than you looking at it on
your wrist? (···0.8s) I don't know how you even argue with that kind of mentality. So we wanna
make sure you guys understand that as we go through here.
So what I'd like to do real quickly is talk about why real estate and market cycles. So Vicki, I'm
gonna have you go back to your PowerPoint and I'm gonna have you pull up a couple of slides.
I know we have why real estate and market cycles. I'd like to finish those off because I want
Vicki to get really into the marketing side of this. So why real estate? To me, it's very basic.
Everybody needs it. I don't care where you're at watching this right now.
You either live in a house, you're renting a house, you're in, somebody's on somebody's couch,
you're in a property, or you have a property that you go home to. So that's why we like property.
It doesn't matter if the market goes up, down, or sideways, everybody needs it. There's so many
variations for property. You can do single family up to big commercial properties, you can do
Airbnb, you can do renovations wholesale, you can do contracts, you can do whatever you
want. And that's the cool part about it is there's lots of options for you. And you know how I like
to say I like options. (···0.9s) One thing we can do with property that we can't do with any other
asset class is force appreciation.
If you want to go out and buy Tesla stock, it may be going up in value, but you can't call up Elon
Musk and say, Hey Mr. Musk, I think we should do this and this to add some value to my stock,
stock stock investment. He's gonna laugh at, well first of all, he's not gonna take your call. But
more importantly, if I got a piece of property and I want to fix it up and add value, I can force the
appreciation doing that. And the entire time I do property, even if values go up, down, or
sideways, if I buy it right, (···0.8s) I know that I'm gonna have cash flow.
I've got property that went down 50% in value from the first day I bought it until a year. So I'll
give you an example. I bought a property in Chicago 2007. By 2008 had gone down 50% in
value. (···1.0s) Was I still making money on the property? The answer is yes, because what
were we still getting every month? We're getting rent or cash flow. So that is what's really cool
about this process is we can cash flow it. Even if the value goes down, if you buy gold, if you
buy Bitcoin and you bought it here and it goes to here, you're gonna be ticked off because you
couldn't force the appreciation and you can't determine what the value's gonna be.
I can buy a piece of property here, even if it goes down in value and I've seen this happen
multiple times, you can still make money because you're still getting cash flow. That's a very
important piece. And the two other things when it talks about property is using O P M, which
gives you leverage. I can literally, if I wanna go buy a $10,000 (···1.1s) worth of, well let's do a
hundred thousand. If I wanna buy a hundred thousand dollars worth of Bitcoin, I probably need
a hundred thousand dollars to buy that a hundred thousand dollars worth of Bitcoin.
If I wanna buy a piece of property, a hundred thousand dollars real estate deal, if I only have a
small portion of that, probably worst case scenario, if I only have $20,000, I can easily buy that a
hundred thousand dollars property. But what we show you in our find the money creative
financing classes, you don't even need the $20,000. So you can leverage at a much higher
level. That's why we like property so much. Vicki, if you could change the slide one more time to
the, (···0.7s) I believe the next slide is going to be, if I'm not mistaken, as market cycles.
(···0.5s) So (···0.6s) marketing is going to be very determinant upon what's going on in the
market at the time. The problem with property, just like any investment, it's gonna go up, it's
gonna go down and it's probably gonna go back up. (···0.5s) All we have to do look is look at
history and we have high parts of the market, we have low parts of the market. So understand
when we're talking about property, we can make money at any investment on any of the
investment cycles.
(···0.6s) Understand that the uneducated investor only makes money when they buy low and
sell high. We can make money in any one of these cycles depending on the strategy we wanna
use. So we've talked about other strategies already. And so maybe to do, if you wanna be in
renovations, I gotta put my glasses on to see the slide that Vicki has up here. If you wanna
make money with renovations, you need to be in this area where it's going up. You need to be
in this area when it's going up.
You sure don't wanna be buying here, trying to renovate it. And then within six months to a year,
the property comes back down here. (···1.1s) If all you're gonna do to make money is hope, it
goes up in value. But if you buy the property here, you renovate it and you can hold it as a
rental, you're gonna still make money down through here. So we need to have multiple
strategies in everything that we do. If you do lease option, you can make money in any of these
market cycles. If you do wholesale, it doesn't matter whether the market's up or the market's
down, you can make money.
There are some very cool strategies that you can do down here with foreclosure, (···1.0s) short
sales, things like that. When the market's tanking, you have opportunities. So the point is, I
could spend hours on just this envy's investment cycles. In fact, if you heard my my business
partner Sam, do this section, (···0.7s) it would be an hour section minimum. I wanted you guys
to understand that what we're gonna be talking about through this next video series is marketing
and the marketing that we're gonna be doing.
(···0.6s) We need to understand how the market cycles work. We need to understand that
there's different types of investments for different market cycles and we need to understand why
property is such a big benefit. That's what we wanted to explain to you on this first hour or so of
our training when we come back on the next video, unless anybody else has something they
need to say and you guys need to pop up here. If you do, I'm gonna put the camera on so I can
see everybody. Anybody have anything they want to add to market cycles or anything like that?
'cause I know there's a ton of information out there.
(···1.5s) Everybody shaking their head. No, I love it. That's awesome. Like I said, we could talk
about these for hours, but this is all about marketing. We wanna make sure you get the meat
and the potatoes of marketing. Heck, Steve, I just said meat and potatoes. I'm ready for lunch
now. There we go. I gotta quit talking about food. Steve just got done eating lunch, so I gotta get
him brief. It's all good. You had chili, is that what you had? It was so good. I bet it was. And so
Bradley's down there in Bradley and and and Vicki are down there in Florida. They're going, it's
too warm for chili.
Where Steve's at? It's really cold. That's why he's got blue ear, blue blue shirt, blue eyes and
blue ears. 'cause it's always cold where he lives. Okay, so point being is we're gonna have a lot
of fun on these next videos. Next video, Vicki's gonna get into the marketing side of this and
we're gonna have some fun. That's spelled F u n and there's a U in the middle of that. So we'll
see you guys on the next video. (···0.3s)
(···0.5s) Three. (···2.2s) Okay. So let's continue with some of the different types of ways that
you might be reaching out to your targeted customer base that we've identified, or hopefully that
you're at least thinking about. (···0.7s) And, um, I wanna talk about some specifics. (···0.5s) We
were discussing leads, we were discuss, discussing how to, to, uh, reach them. (···0.7s) And I
want to, of course include those (···0.9s) old standbys, like driving through neighborhoods. Now,
I mentioned that sometimes it's time, sometimes it's money.
Sometimes you can get a little creative to help you streamline and still scale up your business.
Uh, so let's just talk about the basics and then how to, um, hone your skills, teach somebody
else, become part of a, a bigger scale for that. (···0.9s) These properties here (···0.8s)
represent opportunities. I call them unadvertised specials. Pip would probably remember Kmart
specials had the, the, the blue light specials where you, yeah, the blue light goes around in, in
the store and you have to find what aisle it's in and be able to get over to the, uh, aisle in order
to get that special.
Same kind of thing. These are not blue light specials, although I have talked to people about
blue roof specials (···0.6s) with the satellite pictures that we can get these days on Google
Earth. And, uh, Google Maps, when you can see the street views, (···0.5s) I go up a little bit and
if there's a blue tarp on the roof, they're probably having some problems there.
Maybe they can afford to fix it, maybe not. But I look for those blue roof specials, just like we
used to in back in the day, go through Kmart, look for the blue light specials with our parents.
And, and now as you're driving through the neighborhoods, these are the unadvertised specials
that others may not know about. Because if there's not a sign out there that has a realtor on it,
or if there's not a for sale by owner attached to a for sale by owner kind of site, fsbo.com, buy
owner.com for sale by owner.com, et cetera, then it could be that nobody else really knows
about this unless they're driving through those neighborhoods too.
(···0.7s) So (···0.8s) one of the first things that people do to get started learning their local
markets is drive by. (···1.1s) And it's so funny to me how many people that I've been with when
we're driving through a neighborhood that drive past places like these and don't see the
opportunity there. (···1.2s) So (···0.5s) first of all, if you are doing that, number one, to learn
your market more than anything, uh, if you are doing that, then I would suggest that you use a
system in how you cover those neighborhoods.
So if it's on your radar because you've done some research and you figured out, Hey, this is a
great area for rentals, or this is a great area for flips, or this could be either or, or there's a lot of
activity showing demand in this area. I wonder if it is, you know, tear downs. Tear downs are
properties where it looks like they could be good, but they're taking down what seems to be a
perfectly good property and putting up another one there.

It could be because it's in a location with good schools, it's a great commute. Um, and the, the
product that's there is obsolete for the people that want to buy there. And so if you can buy it
and rebuild in that location and make two to three times as much as, uh, what it's costing you to
put it there, it could be an opportunity for, um, developers or, you know, anybody else who is,
uh, in that market. I've seen a lot of what I call the (···0.9s) gee, it's hard not to get dated by this
stuff, but, you know, the, the experience is good.
(···0.6s) But, um, we used to kid and call it monkey wars, but Montgomery Wards and Sears
used to have these huge catalogs. So imagine before the, the internet is out there and you have
access to all this, (···0.5s) if you had a catalog, and one of the things in there was, uh, a house
that could be built. Um, there are neighborhoods still that have those, (···0.7s) what we call
Montgomery wards or catalog houses, Mon trying not to say Monkey wars, Montgomery Wards,
um, and Sears houses where it was an easy little build, but now they're too small, they're older,
and it just makes more sense to tear them down.
The lot is the value in that property. And so (···0.9s) the, uh, main thing that, that, that I see
happening in those neighborhoods is they're identifying all of those, giving the owners a decent
price. Uh, and if it's you and you're trying to solve the owner's problem, and they're thinking you,
because you do have to think about this, (···0.6s)and they're thinking, well, if I sell this, where
am I gonna go?
If you have a solution to that, then you're ahead of the game (···0.6s) more. So let me just add
this while I'm thinking of it (···0.7s) more. So, if you've got somebody who's been living there for
a long time (···0.6s) and they don't have the resources or the wherewithal to think about calling
a, a moving company to get somebody to move stuff, for them to talk to a downsized specialist
or an organizational specialist where they can go through all the items, they can, um, address
the emotional attachment to things and get on with maybe doing an estate sale.
Um, helping organize the things that are there. If you have those kind of people on your team so
that you can address it before they even voice it as a concern. Somebody that's been living
there 30 years, (···0.8s) again, we talked about that in a previous module, uh, might have, oh,
oh my gosh, I would have to go through all this stuff. I can't even think about packing this up.
You have to remove those barriers to them selling to you. (···0.9s) So if you say, and we've got
a team that can help you downsize, help you organize, uh, get your stuff moved, and we have
resources for the next place that you might wanna go, by the way, if you were to, to pick your
dream spot of where you could live, if you had your, your musts and your wants, what would
they be? Can you get them thinking, (···0.8s) and this is part of the negotiating side, but can you
get them thinking about some place that they would like to go to so that they're not so attached
to the place that has, has become obsolete to them, that they just won't leave because they
don't see any resources or solutions or possibilities?
(···0.7s) So (···1.0s) now as we're going through these neighborhoods, and I just wanted to put
that out there, because you, you need to identify not only the property, but the circumstances
that are keeping people from moving too. Okay? So solve those. But now we're driving through
this, this, these neighborhoods, and what do you see here that could now get your head to turn
my head as we go through neighborhoods?
(···1.0s) My head stays on a swivel, meaning, oh, what was that? Oh, what was that? So I'd
rather not drive. I'd rather have somebody else drive unless I'm, uh, in, you know, a, a mode
where I can pull over on a road, take a picture, and so on. And then when people, uh, think
about pulling over, taking pictures of properties, especially when there's no sign out front, they
worry about folks coming out, the neighbors coming out saying, what are you doing? You know,
taking pictures of this property, my neighbor's property.
And so, and you say, I'm an investor. I'm looking for properties to buy in the neighborhood. Do
you or any of your neighbors have any interest in, in selling or at least talking about it (···0.7s)
now it's them too. They get to be included and you've removed another barrier for talking to
them. Um, so we get used to those kind of things and be prepared to overcome objections or,
uh, just address concerns. And as you're prepared, you won't stumble through it (···0.6s) and,
you know, sometimes you will because somebody will say something that you're just not
accustomed to.
And, uh, you'll, you'll learn that way as well to come up with now a new thing to overcome. Um,
got some stories about, a lot of stories about those, (···0.6s) but so we're driving through the
neighborhood, right? (···1.4s) If you look at, (···0.6s) let's start with the one on the bottom.
(···0.7s) If you look at that ranch, (···0.7s)there's a few observations that (···0.7s) I can make
about this. You could probably, now that I'm focusing your attention on it too, good and bad.
(···0.9s) Pip, did you wanna chime in on what you see in, in these photos as opportunities
(···1.2s) from the standpoint of somebody who might be doing a drive by or somebody that you
might talk to and say, Hey, you, you might be missing out. We're looking at the bottom one.
(···0.6s) Is it obvious in, in the, the picture what's going on there (···0.6s) In the bottom photo?
Yeah. (···0.9s) Well, I need to, I guess I get my glasses on. It looks like the, (···0.7s) looks like a
burnout. Mm-hmm. Is that what that is down there?
Yeah. Well, one of the things that I've always taught people to do as an investor (···0.7s) is, you
know, who knows where all the burnouts are in the fire department? Yeah. Who knows where
the drug houses are. The police department, if you can network, and this is marketing, but it's
very (···0.8s) old school, not tech savvy. I know some of you guys might be watching this going,
well, I'm terrible with the internet, I'm terrible with social media, I'm scared. Um, but I'll bet
(···0.8s) those of you guys that might be scared to go online and do certain stuff, wouldn't be
scared to talk to a fireman, wouldn't be scared to, um, you know, bring a, um, a dozen donuts to
the firehouse that's in your local neighborhood or in the neighborhood that you wanna invest in,
do things that other people aren't doing to get a result that other people aren't getting.
(···0.7s) And so there is no reason you couldn't take a dozen donuts or whatever it is you want
to take. Doesn't matter to me, to the fire department that's in the area where you want to invest
and say, Hey, you know what?
I'm a real estate investor and I know you guys probably know where the burnout properties are.
The ones that have just, uh, been been burnt up. (···0.7s) Here's my business card. If you ever
have a property like that, gimme a call. Same way with the police department. Uh, it's, it's not
that hard to let people know what you do. (···0.5s) It may be hard for some of you guys to put it
on a la an ad on Facebook because you just don't feel comfortable with that. It may be hard for
you guys to, you know, run different types of advertising, but to go talk to people, uh, I call it t t
p, if you can do t t p, you can do this business pretty quickly.
Talk to people. That's what t t P is, that's somebody said, what's t t p? It sounds almost like
something. And anyways, (···0.6s) it's talk to people. That's what it's, (···0.6s) and so the house
that's up on the top left up there, uh, I mean, what, what I thought first let's talk about the house
that's on the top, right with that little sign in the front window. You know, (···0.7s) Vicki, I'm
guessing that, is that a pre foreclosure or a foreclosed property? Is that what you, you said on
that one there? (···0.6s) That one actually, when I walked up to the window, everything was
vacant inside, right?
You could see there were hardwood floors. Um, it was being handled by a company and uh, you
know, the, the utilities are on, the light is still on on the, the outside door there, (···0.5s) it was
abandoned. And, you know, so there was a problem with, and, and it wasn't, the lawn wasn't
being mowed or anything. Uh, there was a problem with the owners that had passed away.
(···1.0s) And so now it's, uh, probate, it's behind on taxes. You know, the, the mortgage is not
getting paid.
There's numerous things that indicate this property is, uh, potential. It was in a neighborhood
that there were rentals as well as, um, first time home buyers. And it's a solid property. The only
thing wrong with it was that the, uh, the carport had a foundation issue on one of the posts. I
mean, you look at it, it's brick construction, or at least it's brick face that ain't gonna, I mean, it's
in great shape. It's not like it's crumbled mortar or anything like that. Even the windows (···0.6s)
look good from the outside.
Obviously, all those things you'd have to verify, but that house doesn't look to be bad at all,
maybe other than mow the lawn kind of thing. And so, what I find interesting about houses that
are (···0.6s) what we would call foreclosed on bank owned many times, things like that, the only
little bit of advertising that's done, and you can see how big that is, is a little sheet of paper that's
in that front window. That's, and you have to get outta your car, walk up to the window and
actually read. 'cause it's literally, there's an 800 number on that sheet somewhere that you have
to call.
And, and I mean, it, it, it, it, it, they're the worst marketing people out there. Those people that
are doing exactly what that's happening on that property, that's the worst marketing job ever
because nobody knows what's even going on. You have to be a trained eye and investor to, to,
even when you drive by that, to go, oh, what's going on? And then you have to get outta your
car just to do it. So I agree, I see those opportunities all the time. Now, the house on the top left,
that's my favorite of all the group there. And the reason being is you can already see the house
and somebody said, (···0.6s) I, I get question like, how do you, how do you find it?
'cause you know, it's vacant. Uh, there's nobody living there probably. And I, and I've had
properties where out in the front yard, like on that, that blank space, you'll see a car out there
and it won't even be, it won't even be have tires. It will be on blocks. It'll be on cinder blocks. I
mean, that's the typical type of car that would be in front of that type of house. (···0.7s) And so,
you know, it's vacant, you know, there's a lot, you know, there's not, you know, you don't even
know what's going on there. And somebody said, well, how do you even find that owner? Well,
Vicky's talking about skip tracing and all these other things that are out there, and those are all
really cool tools, (···0.5s) but I'm old school, I know how to get to that without even doing the
skip tracing thing.
One of the things that, that I would teach if I was mentoring you, and I know this is gonna sound
bizarre, but it works. And Vicki, you'll laugh when I say this because if you remember the old TV
show, Bewitched, there was the, the, the, the, the neighbor called Gladys Kravitz. And Gladys
Kravitz was the nosy neighbor. Some of you guys are old enough to remember that. So if you
guys have no idea what I'm talking about, YouTube it, Google it, you'll see what I'm talking
about. (···0.6s) And lemme give you, lemme get tested to you.
If you don't know who the nosy neighbor is in your neighborhood, then it's probably you. Just
make sure you understand that. (···1.0s) And so anyway, so we don't even know who owns that
property. One of the things that we would do on something like that, and this is when your
marketing budget is very, very minimal, just go get a bunch of flyers printed out on ugly colored
paper. I'm trying to get an example. And I, and I think it should be on fluorescent colored paper.
So I got a highlighter. So any highlighter color.
So you got pink, green, yellow, orange, that's what it should be. That color. And all it should
have is a in as big a font as you can get on that eight and a half by 11 piece because you could
print these at home, just get some paper stock. And it doesn't have to be thick paper, it can be
really thin paper, but it's gotta be ugly colored. (···0.5s) And all you have to put on there is as
big a fawn as you can get. We buy houses and your phone number, and that's all you gotta put.
This is as simple as the marketing could get. (···0.7s) Now some of guys are going, well, what
do you do with that?
Well, I would get some scotch tape. Don't do a staple gun. I've seen people do it. Don't do it.
Get some, well, yeah, people will get, get the, i the best one is the blue masking tape that they
use for painting. It's not expensive and it doesn't take tear stuff off. So it, it's not gonna ruin
anything. Like, like anything could be ruined on that house anyway. And so what we would,
would do is we would take as many flyers as we possibly could and tape them all over the front
of that house wherever we could reach. They don't have to be neat. They can be ugly.
Even if there's an ugly car that's put out there on, on cinder blocks, put, we buy houses,
pamphlets all over its, and like I said, use that blue painter's tape. You can get it in any store
and it's not gonna take paint off, like I said, not that it's gonna worry on that house, but just so
anybody ever has an issue. Now, some of you guys are going, why do you do this? Well, maybe
I wanna find out who the owner is. And I know some of you guys are probably going, well, how
do you find out the owner that way? Because I guarantee somebody in that neighborhood is the
nosy neighbor is the Gladys Kravitz, and they're gonna see all those sticky notes on there or all
those pieces of paper, and they're gonna know the owner.
And guess what they're gonna do? They're gonna call the owner and they're gonna say, Hey
Bob, um, you know that house you got in, um, Fort Lauderdale, Bob may not even be in Fort
Lauderdale. Bob may be be in California as an absentee owner, and he got this gifted to him as,
or, or, or he inherited this problem. See, what I think is funny about this, that house up there is a
problem for somebody. They're still getting a tax bill. I guarantee they're getting code violation,
uh, to, uh, citations.
You know that as well as I do, Vicki, which means there's, even if they might not be paying
those things, those bills are stacking up to whoever is on the tax roll for that. (···0.5s) And so it's
a problem for somebody, and I know who else it's a problem for, is every neighbor in that, in
that, in that neighborhood, they don't like that. We've all been in that neighborhood where that,
that, that eyesore property. So Bob gets a call from nosy neighbor John, and John says, Hey
Bob, why do you have all those, those orange signs on the front of your car, front of your house
that say we buy houses?
And Bob goes, I don't have any signs on my, on my house. (···0.6s) And John goes, well, I'll
take a picture and I'll show you all the, we buy houses signs. He goes, well, well, what's it say?
It says, we buy houses and a phone number. Well, what's the phone number? And John gives
Bob the phone number, who does Bob call? Bob calls you and says, Hey, what are you putting
signs all over my, my house and my car for, well Bob, I'd like to buy your house. I'm a real
estate investor. So that's the old school way to find out who the owner is. (···0.7s) And, and
quite frankly, I've, and I, and I know (···0.7s) I've got my, I got two brothers that do this on a
regular basis (···0.6s) and myself included, we've been doing this now for 19 years.
(···0.6s) And, um, the point being is that (···0.6s) I don't think I've ever gotten anybody the worst
case scenario. They said, Hey, can you just please take the flyers off or take the sheet of paper
off, off off my house? That's the worst (···0.6s) because you're not gonna harm the property.
And I would say nine times out of 10, probably 95 times out of a hundred, they're gonna be at
least interested in talking to you.
Now does that mean you're gonna get the price that you want? Does that mean that you're
going to get the deal the way you want it? No, but at least you're gonna get a warm body. And
what is marketing all about? It's getting the phone to ring. It's getting people to call you. I know
some of you guys are thinking, well man, Vicki's marketing sounds so much cooler than yours,
PIP Well I know it's cool. I, but I also know that you gotta do what works and in some
neighborhoods you gotta do things that other people aren't doing to get a result that other
people aren't getting. So there you go, Vicki, another 20 minute section on something that
probably you thought was, I was gonna take two seconds to talk about.
(···1.4s) Not at all. I, like I said, I appreciate it. And the, the cool thing is, is that we can take the
old school ways and we can bring 'em up into the modern day. Uh, you know, how do we take
what worked in the past and what we know nobody else is doing? 'cause it takes more effort to
scaling it up. And that's kind of what I was, uh, uh, heading towards here. But well, (···0.8s) I
wanna say First thing is identify a property that's in distress. Yeah, I, I wanna say this because
what's one of the excuses?
And you see all the new investors, just like I do, one of their excuses, I have no money, my
budget is, is so low. (···0.6s) And so you have to ask them, do you have an extra hour a week or
two hours a week that you could actually do some, whether you call it farming or whatever you
wanna call doing something in a neighborhood, you can do all those things. And, and if, and if
you just drive home from work a different way, (···0.5s) you might find a neighborhood just like
this. Now, I'm not telling you to go to an area, I mean that house in the bottom, you can tell
that's a nice house in a nice neighborhood real quickly.
That ain't in a, that ain't in the hood or whatever you want to call it. I, I, I wanna be politically
correct here. That's not in a bad area, that's a very nice house in a nice neighborhood. It just
happened to be burned out. I, I bet, I bet. This house that's on the top right is in a, is in a middle
class. I call it a Johnny Lunchbox neighborhood. Once you start to to know properties, you're
gonna know that. Now this one up here on the top left, (···0.7s) it could be, it could be in multiple
different neighborhoods, but I've seen houses like that in the neighborhoods that weren't bad at
all.
I don't, and Vicki, and I would never tell you to go to an area where you don't feel safe. I was
mentoring a couple of students one time in Fort Lauderdale. This house on the top left reminded
me of Fort Lauderdale at a house that we, we, we, we, we, we did that on. Anyway, so I was
mentoring a couple students in Fort Lauderdale. It was a couple ladies. (···1.0s) And, uh, I made
a comment to 'em. I said, well, you know, we're gonna break down the market. We're gonna
start looking at different areas. And we were, we were driving for dollars. There's a lot, a lot of
people call it, I'm from Nebraska, so we call it farming. It all means the same thing.
And so we're farming these neighborhoods and we happen to turn down this area and it looked
pretty rough. It was three o'clock in the afternoon and there were obviously a lot of people that
weren't working, uh, this time of day, which is a little odd. And they, a lot of these guys were out
sitting on their cars out in front of the house. So apparently they had different kinds of jobs. Uh,
according to my students, they were all pharmacists, street pharmacists, by the way, is what
they did for a living. And so I said to these guys, I said, is this a neighborhood you guys feel
comfortable in? They go, no, we would, we wouldn't want to go here, you know, with a cop in
the daytime, let alone, you know, without any, I said, well then why are we here?
So when you start to market, you wanna also target it in areas that you feel safe in. And then
there's areas that you're not gonna feel safe in. So stay out of those areas. There's no need to.
Um, the one thing you may find is when you do some marketing and people start to call you, uh,
my brother got a property one time, you know, he was marketing in a couple of neighborhoods
over, this is in Omaha, Nebraska. And so we're not talking the, the toughest area of the world,
but definitely, you know, every city, big city has tough areas.
And he had some wee buy houses signs up on, I think Vicki was talking about putting stuff on
utility poles, uh, the on on one of the earlier videos. And he instead, I mean this is, you're talking
really old school stuff. (···0.5s) And he had some signs up on a utility pole and he got this call
and he said, you know, that's not an area I generally work. And they go, well, that the house is
vacant and this guy was in California, house was vacant. It looked like the property in the top left
picture up there. My brother ended up having the property given to him. $0, just take it off my
hands because what is this property on the top left?
(···0.7s) It's a problem for somebody. And if you've watched any of our other trainings, and one
of my business partners, Sam loves to say this, he says, when you solve problems, that's when
you get paid. And so every one of these, I look at every one of these as a, as an educated
investor, and I see problem burnout, problem, foreclosure problem, don't have any idea what's
going on up there. But those are problems. And that's what marketing does, is it finds the
problems and then you find the solution and that's how you get paid.
And so I think that's what's so important about this is we can look at all these types of things and
mar marketing may find it in different ways. It could be old school, new school, any school,
(···0.5s) but you need to understand you're solving problems. But as, and I love it, what it says
up here, unadvertised specials. (···0.6s) I look at those as being advertised to the trained
investor. And who do you have for competition on this? Nobody. That's the cool part about it.
What does marketing try to do? Differentiate yourself from everybody else.
The market's a crowded place. If you're advertising for soda or beer or whatever, you're in a
crowded marketplace. Well, as a real estate investor, if you went online and and saw some
stuff, you might feel you're in a crowded place, but nobody else is doing these things. I said this
a little bit ago, do what other people aren't doing to get a result that other people aren't getting.
That's how you become a, a successful investor. So, sorry, Vicki. There I go again off on a
tangent. (···0.7s) No, much appreciated. Much appreciated.
(···0.6s) So, and, and that's, those are the same things you picked up on some of the things that
I, I was wanting to point out too. Um, the top right, you know, there's indications there. There's
no curtains in the windows. You know, the, the lawn needs to be taken care of. It looks like it's in
good shape. Um, so there are, (···0.8s) there are signs that say this is a distressed property and
it could be that the people are distressed, but um, certainly the property is on the bottom left.
That or the on the bottom in general, it is definitely a burnout.
You can tell Pip said this is in a good neighborhood. How does he know that? Because look at
the lawn. The lawn is manicured. Okay? Had this not been a burnout, you would've been fine.
And by the way, I drove through each of these neighborhoods and I took these pictures so I was
comfortable in all of them. (···0.5s) And you know, like you, like Pip said, I wouldn't send
anybody to a neighborhood that I wouldn't go into and feel comfortable to. So that one that's
overgrown (···0.8s) just happens to be in a neighborhood. It's a lower price point, but there's
nothing wrong with it. It's a working, uh, working class neighborhood, you know, where
everybody's got a job.
It's just the worst house on a decent street (···0.8s) and it does represent, you know, somebody
not being able to take care of it. So it is a problem. Um, Worst h worst house on a nice street,
cha-ching. That's what you should be thinking every time. That's, that's one of the best deals.
You don't wanna have the nicest house on a bad street. You wanna have the worst house on an
ice street. You, that's always a formula for making money. (···1.0s) That's right. That's right. So
to me, you know, if that property turned out to be I, 'cause I can see brick in the background
there on that top left, um, there, it could be that there's some updating that needs to happen.
The awnings and you know, I don't know, maybe the porch isn't in great condition or anything,
but you know, a little bit of landscape work and you could have some good bones there. Or if
the rest of the neighborhood has had some changes in it, it could be something that you wanna
take down and put up, you know, something that, you know, if, if a duplex is allowed there and
it's a neighborhood that has renters and homeowners living there, (···0.5s) if I can look at the
numbers and say, you know what, I can set up two or three units on that land.
'cause it's a pretty decent sized land and it, the lot goes back (···0.6s) and I could say, okay,
what is the, what's called the highest and best use for this property? And then look at the costs
and say, does it make sense to do this? At the very least, maybe it's not me that wants to work
on this, but if I come across a deal, should I just walk away from it if it doesn't fit my plans? Or
should I get it under contract and try to wholesale it to somebody who is interested in doing this?
(···0.6s) So (···0.6s) you have to always think about, hey, here's a problem property. And I can
identify it because now I can recognize that there's overgrown, there's no, uh, windows or no
curtains in the windows. Things are boarded up or burned out or whatever. (···0.5s) It is an area
that's in demand, people are living here and there's not a problem. There have been recent
sales, there have been recent rentals, whatever the, the case may be that you can look up on
realtor.com and some of the other sites that are out there. But it represents an opportunity,
whether it's me for me or somebody else.
I'm not gonna walk away from, even if I couldn't get 5,000 for a wholesale deal, if there wasn't
enough room in there, if I could get 2,500, I drove down that street, could I make 2,500 on that?
(···1.7s) I'm not gonna walk away from that. So, um, PIP also mentioned that if, if you were
specializing in things like burnout places, you might go to the fire department and talk to them or
you know, properties that have, uh, drug activity. Even if it was, um, if it was, uh, a substantial
problem where you had to take out drywall.
I I say meth pro. I didn't know about meth properties, uh, meth labs until I was at a wholesale
training in Cleveland. (···1.2s) I was like a, a meth house. What, what is a meth house? But it
gets into the porous type things like the, the drywall, et cetera. So you find out what does it
cause for a hazmat removal budget and do the numbers still work? Um, so if that, if that location
is just a problem within a neighborhood and it's not the neighborhood that has the issue with just
the property, can we solve that?
Is it a potential? And if, you know, if you've got somebody on your buyer'ss list that specializes
in those, you know that that's a, a good thing too. The other thing that comes up is, um, as we're
talking about resources for these kinds of proper problem properties, (···0.5s) if there's code
violations, that top left problem property, probably as PIP said, has code violations.
Sometimes if you don't mow the lawn, you get it. Vermin tend to hang out in those places. So
the neighbors are not just nosy like Mrs. Kravitz. And by the way, with that story I was thinking
of Mr. Or of Wilson, you know, the one that Tim Allen talks to over the fence because I have
done that. I've contacted, you know, if, if somebody didn't answer their front door when I was
trying to find out about the neighbor's property and they're in their backyard, I've poked my head
over the top and talked to the neighbors that way too. Uh, hey, do you know the people you
know, how long ago did they move?
Do you know where they moved to? And now I can start some skip tracing, uh, based on the
information that they gave. But (···0.6s) the, the city inspectors who are getting the calls from
the neighbors for code violations usually have a list and they wanna go through, they don't
wanna see those same properties there all the time either. So I have gone down to the
municipal offices, found out who's in charge of those code violations, found out who's in charge
of the specific areas that I'm interested in, and said, would you like to see some of those get off
your list? Can you help me by telling me, you know, what you know about it and how I might get
in contact with them and maybe get this, you know, to a point where the neighbors aren't
complaining and everybody else's values go up.
You guys can collect more taxes. You know, there's a lot of reasons that we wanna be able to
jump in and help solve problems here. Pip, you look like you're ready to, Well, we're getting
close to our, our 30 minute timeframe. Vicki's going, I haven't even hardly got through anything
'cause you've been talking the whole time Pips. But yeah, we're getting close to our, our our end
on this video and, and obviously we're gonna come back to more of this stuff. The one thing I, I
do want to throw in there, and, and this is exactly what you know, we always need to do as
investors, whether it's from a marketing standpoint, a wholesale standpoint, a rehab standpoint
(···0.6s) is do things that other people aren't doing and focus on solving problems.
If you can solve problems, you can get paid. Uh, and, and, and the, the bigger problem you
solve, I guarantee there's a bigger paycheck at the end of the deal on the bottom one than there
probably is on the other two because it's a bigger house, bigger problem in a very nice
neighborhood it looks like.
And so those are the types of things we have to understand is that we're, that we, we want
wanna solve problems. If you want to get paid minimum wage, (···0.8s) go and do a job that
doesn't take a lot of training and, and a lot of people can do, (···0.7s) you'll get paid exactly what
you're worth in this world. I don't mean to be rude when I say that, but the reason minimum
wage jobs are minimum is because we can teach a lot of people to stock shelves at a grocery
store. It's flip hamburgers at a burger joint to wait tables.
Not that somebody can't be better at it than others, but the reason you're getting paid a certain
amount is because other people can be trained to do the exact same thing. When you're taking
this type of training that Vicki's showing you with the marketing, you're gonna be doing things
that other people didn't even know was know where possible. So when it becomes a little hard,
when you're starting to feel like, I'm not sure I understand this, or why would these guys be
showing us these types of properties? It should get you outta your comfort zone and realize
that's when you grow. If you go work out, (···0.7s) the best way to know that you're getting a
good workout is when your muscles hurt and when you're tired, (···0.6s) your brain should be
tired after watching some of these sections.
That's why we wanna keep 'em in 30 minute ba basis is because otherwise it just gets to be too
much to handle. So Vicki, on the next video, we're are, are we gonna come right back to this
slide or are you gonna go to the next slide? Actually, I wanted to make one point on this and
then I'm gonna give you a tool to kind of incorporate what I'm gonna tell you. It doesn't have to
be you driving through these neighborhoods, but you need to understand this first. So as you
scale up and as you understand what you're trying to achieve and you can explain it to
somebody else, now we can expand.
And it doesn't have to be you, you can multiply yourself ca copycat 1 0 1, can I teach other
people to do, to do 10, 20 other neighborhoods at the same time that it would take me to do this
one by using property finders. You'll also hear them called Bird Dogs. And how can we
incorporate that into using our landing pages? And I'm gonna start off the next video with an app
that you can incorporate.
Again, not gonna cost you anything. And these property finders can be paid on a per lead basis
or on a per deal that you close basis. So that's what we're gonna start off the next video with.
Think about it. Uber drivers, taxi drivers, um, all your food delivery services. How about the stay
At home moms (···0.6s) Have Amazon Prime drivers. They're out there in neighborhoods.
They're already there. If they can make an extra 200, 500, a thousand bucks because you're
paying them to find your properties, that's huge.
So we'll see you guys on the next video. Talk to you soon. (···0.6s)
(···0.6s) Three. (···2.3s) Okay. So let's get started with our next step. And this step is going to
be deciding on a C R M system. So, C R M is a customer relationships management system.
(···0.7s) And it, it really is, uh, you hear it referred to as just C R m, you need A C R M, but it
really is about a system and a C R M platform. It lets companies organize and automate and
synchronize customer interactions. That's the key for it.
Uh, one of the large c r M systems out there, that is, it spans across many different industries.
One of the, one of the really big ones that you probably have heard of is Salesforce. And
Salesforce did some research, and they found that trusting a company is very important to
customers and a trusting relationship results in more than just customer satisfaction. As a
matter of fact, among other benefits, I'm only gonna give you a couple of them here, a few of
them here. But among other benefits, the customers who trust a company are 95% more likely
to be loyal, (···0.8s) and they're 93% more likely to recommend that company.
Remember that (···0.7s) the word of mouth, W O M W O M, you'll see every now and then
talking about advertising and marketing. But that is one of the main ways and one of the
strongest ways, least expensive ways, but it's the one of the strongest ways that people will
make a decision to do business with a company because they're getting a personal
endorsement from somebody else.
So that's really important, that recommend the recommendation from another person for a
company that's 93% more likely to recommend that company, and 80, 86% more likely to share
their experience. So if you can get people talking about it and recommending, you know, that's
your business. Imagine if somebody talked about a problem that they're having with their
property or that they needed to sell or whatever their circumstance was, and you've got
somebody that is putting out the word to that person that, Hey, you know, you should call that
real estate guy.
As a matter of fact, there used to be somebody who owned that, that real estate guy, um, and I
think he let it go and, and probably lost a lot of business by doing that. But anyway, so having
whatever your identity is, um, is huge. And the minds of other people. We talked about toma, t o
m a, top of mind awareness. Our example was the Roto-Rooter, I think.
But, uh, we're talking about real estate here. If your marketing can get people to recall you and
your business, and then recommend the recommend that service that you offer, or whatever it is
that you do, that is so strong, so key, and you should want to do that with your, with your
marketing as a goal. Okay? Be so good that people talk about you. Not so bad, but so good that
people talk about you. (···0.7s) Okay, (···0.8s) so now (···0.6s) in our C R M systems, (···0.6s)
what kind of things are we looking for (···0.6s) that software or that system to do?
You've gotta think about this because we're gonna have some choices and some things might
be more important to you. Now, some things might be, you know, more critical later on as you
build your business, but you've gotta be thinking about it from the beginning. Um, I can tell you
that as our business has grown over time, we've gone from one system to another. And
sometimes until you work with something and say, you know, I wish it did this, and if you find it's
got that capability, or if they've been growing while you're growing, it might be a possibility, but
sometimes you have to convert from one system to another, then you're, you're going to wanna
look for the ease of being able to do that.
Uh, fortunately, since these are mostly data fields, um, they can be put into Excel or, you know,
a a, uh, text type document that we call it, uh, comma del eliminated. But if, if it can go into a, a
document that has fields that are identified, and then those fields are mapped from one system
to another by saying, okay, if you see name, name is the same here as name over here or
address.
So, okay, so address here is mailing address over here. So you're, you're kind of matching up
what did this system call it and what is the new system calling it? And then if you put all those
things in alignment, then it's easy to transfer from one to the other. (···0.7s) Sometimes it's not
so easy. So that growth is something that you wanna consider going forward, um, from
something that you might be able to do at no expense or low expense.
Now to something that as you're making money, building your business and you're able to afford
it, that it will have a feature that will easily import whatever you have already. Some systems are
used to that, and they can even name the other softwares that they work well with to transfer.
(···0.7s) Sometimes, um, you can find a system that's really robust in one area, like lead
management or lead, uh, generation.
But as far as handling that relationship going forward, it may not be as robust. And that might be
the thing that as you grow, you say, you know what? It was great to (···0.6s) get those leads in

the beginning, and I could handle them on a spreadsheet or even on a, you know, (···0.5s) a
ledger card, but now I really need something that is going to help me to track all the times that
I've talked to them and track what kind of properties they've had and what we've discussed and,
and all these other things.
So (···1.2s) until you get going, you may not know what you want, but once you start saying,
okay, I'm, I'm missing these things, I wish it would do this. Create, start adding that list or putting
that list together and add things to it. And as you, um, look for sources that will grow with you,
you'll have the list of the things that you wanna use, use as your checklist (···0.9s) on here. You
could start with this kind of a checklist.
(···0.6s) First of all, what we want them to do is to manage the contacts and their profiles.
(···0.6s) So I've, you know, and I've got an example in a, a slide coming up, how even
something like Microsoft Outlook can handle some aspects of your contacts. There are
companies out there that do email lists like Constant Contact, and they have a limited, um,
capacity to (···0.6s) do certain things.
Like they're, they're intended to email your contact list or your distribution list (···0.6s) and the,
(···0.9s) the profiles of those people. Um, we have what we call tags where we can identify
certain characteristics about those folks and then use that (···0.8s) to say, okay, everybody that
has this tag, I wanna do this action with. (···1.0s) So you're going to want to (···0.6s) tag those
contacts at the very least, right?
And that just means creating a label for them. A tag is the same thing as, as a, a type of label.
So in other words, this might be, um, a first time home buyer, or this might be a cash buyer, or it
might be somebody who wants to do lease options, A lease option candidate. Uh, this was
somebody that called me once. This is somebody that we've done business with. This is
somebody that responded to campaign number 0 0 4 2, you know, so you can (···0.7s)
customize tags in many of these, um, programs, and that's what we want to be able to do as
well.
Uh, some of them also allow you to rate them. So if you have a wholesaler and they, they never
give you really good comps whenever they're providing information, you can rate the
wholesaler, you could rate a cash buyer, you could rate a seller, you know. So, um, there's lots
of things that you can do, and the tags will help you to do that (···0.6s) and grab a whole group
of people, send out whatever type of of marketing that you wanna do, and, um, make it very
easy for that.
So at the very, at the very basic level, you wanna be able to manage the contacts, know
something about them, um, and because that's also gonna help you create rapport. And you
might even be able to customize a message, like have, you know, a, (···0.7s) it was great
meeting you at, and then if you had a field that said, met the, at whatever (···0.7s) RIA meeting,
right? Great meeting you at. So, such and such rhe meeting, and that could be a custom, uh,
field in there, and then it personalizes that, but you're doing that with everybody.
So one might say, meeting, great meeting you at the tria, the TRIA meeting. TRIA is, uh, TR
triangle (···0.6s)real estate investors in North Carolina, um, or the other one might be great
meeting you at the, the meetup. And so somebody else's fills in on Meetup. So what it's allowing
you to do is, um, customize a message, but do it in a, a broadcast that covers a lot of people at
once.
(···0.7s) Okay? (···1.1s) Lead capture and management. So (···0.5s) when we talk about
capturing these leads, what we're trying to do in the capture portion of it is gather the
information from our potential customer. So at, at the very least, you know, having a name,
(···0.7s) if we can get an email address, a good email address, a good phone number, or we
might be able to get their, (···0.5s) their mailing address, you know, depending on where we're
getting it from, (···0.6s) but (···0.5s) we wanna be able to capture that.
And it could be that it's coming in from a website, you know, maybe they ask for a free report
(···0.5s) or it's coming in from a response to a Facebook ad. So we wanna be able to say, okay,
from these different sources, will my software, my C R M system, allow me to take the leads that
come in and now add them to my contact database? Um, there are software solutions like I F T
T T that I mentioned before, if this, then that (···0.7s) or za uh, Zapier, Z A P I E R, that it's kind
of like, take this resource (···0.7s) and do this action with this resource or this result.
So it's kind of another form of if this, then that, where it's already identifying the different apps
and softwares that you're working with and you're able to tell it what you want it to do. (···0.9s)
So does your C R M solution allow you to use the various resources that you are going to be
using (···0.7s) to (···0.8s) funnel that information that you are gathering into now your database?
Okay, um, can we add tasks to the contacts? (···0.7s) Can we say, okay, um, now that this, now
that this one has entered into our database, uh, send me a task that says, welcome them to our
community, (···0.7s) or (···0.7s) send them a text (···0.6s) depending on, you know, what
information that you have available about them.
Um, or, Hey, tell me to call them or tell me to change the tag from, uh, this is a, a suspect and
now they're a prospect (···0.6s) because we're able to do business with them, right? Um, so
those tasks are going to be things that help you manage the relationship and trigger, uh, instead
of you having to think about it, something happens automatically.
So can we add tasks to the contents or to the contacts and have those things happen
automatically, like autoresponders. (···0.7s) So if there's a task that comes in and says send a,
an email, um, then that would be triggering, uh, an action. But it could be that as soon as it
comes in (···0.6s) that without us even thinking of it or creating a task, we have an
autoresponder.
It could be a text that says, Hey, just got your information. Thanks for that. You'll be hearing
from us soon. Or, uh, hey, we just got your voicemail. Uh, somebody will be contacting you
within the next 24 hours to give you an offer. Um, you know, so there's a lot of things that you
can set up as autoresponders on multiple (···0.6s) contact platforms. So email, texting,
voicemail, phone call, you know, all of those. (···0.9s) And if that software has the ability to do
that, that's going to be huge in saving you time and streamlining what your actions are gonna
be.
Um, automated and manual email marketing. (···0.6s) So if they have that ability to do auto
responders, there's usually something that is allowing you to do the, the email marketing as
well. But if that's important to you, you gotta make sure that you check it and check it off your list
that yes, this, this is available on this, uh, platform. Um, so automate automated and manual
email marketing, automated text messages.
We were just talking about that automated voicemail broadcast. So that's basically, (···0.5s) like
I said, if it's looking at all the tags of the things that come in, and maybe you've got a, um, a
great property, you're wholesaling, you've got a great property that you wanna send out (···0.5s)
first, let's, let's talk about the different levels that you could use this with. (···0.6s) First, you've
got tags because you've (···0.5s) already (···0.5s) basically rated your cash buyers.
So you've got cash buyers that you've done business with. We do this too. They're tagged
where we've done business with them before as a courtesy, as a v i p kind of thing. We're
saying, any deals that we get in, since we've done business with you already, any deals that we
get in that you might be interested in or fit your criteria, we're gonna tell you about them. We'll
give you 24 hours (···0.6s) in advance notice before we send it out to the rest of our database.
(···0.9s) So that's, that's a, a good plus, isn't it?
So if we're coming across stuff that somebody's interested in our p our v i P people, which could
be a tag, v i p, (···0.7s) then it's a VPO v i p cash buyer in that case, um, they're going to get
(···0.5s) a broadcast, and there, there could be quite a few of them, but they're gonna get a
broadcast that is a text message or maybe a voicemail that says, Hey, we've got a great
opportunity for the next 24 hours. You've got a head start on everybody else that's gonna find
out about it, (···0.9s) and that's gonna go out because we were able to track that information
about them and have the automated voicemail broadcast or automated text, uh, broadcast
(···0.6s) and send it out to them.
Um, the next thing would be the automated workflows. (···1.4s) So (···0.7s) once you design,
and we will be talking about this in the future segment as well, once you design what you want
to happen with that customer when it comes through, (···0.5s) then you won't have to think
about it again.
You just name whatever that workflow is going to be. More and more. Um, CRMs and software
systems are calling this a workflow, I used to call it, just designing their experience so that when
somebody is in your system (···0.7s) from the first phone call, you can start saying, okay, if I get
a first call from these guys, then give them this tag, (···0.7s) hit this as a response, do this, you
know, um, wait this amount of time.
If I don't hear anything, then take these actions. If I do hear anything, I don't want them to have
to go through all that stuff again. So send them on this other path over here that maybe they get
to me faster. Maybe instead of going to a recording, they, it goes straight to my phone and my
phone, uh, shows the, the phone number, and I know, okay, when this one's calling, that means
that this is a, a v i p kind of person or somebody that needs immediate attention because my
workflow set it up that way to notify me, (···0.6s) including giving me the task that says, you
know, if this comes along, then send me an email that says, or send me a text message that
says, (···0.5s) you know, new v i p person, you know, maybe calling or whatever.
That's how you are going to design it. You're gonna say, (···0.9s) if they call in and I can
answer, do this. If they call in, I can't answer. This is the voicemail I want them to get. If they get
a voicemail and um, I have to respond back to them, send them a text or another broadcast that
says, I'll contact you, you know, I'm on the phone right now, I'll contact you within the next few
minutes.
When's a good time to call? So it looks like it's a personal, uh, contact, but really it's part of a
system that you created in the beginning, (···0.6s) right? So those are workflows that we can
name. We will get into that because it's very detailed (···0.6s) and, uh, very specific to the, the
type of lead that comes in.
Um, then we wanna contract, uh, attract contact dates and messages. So not only do we wanna
be able to do these things, but have a record of when did they call, you know, when did we
contact them? What was the content of our conversation? Um, you know, do they have a
property? We wanna be able to track all of those kind of things. (···0.6s) And that way, uh, when
we talk to them, we pull up the contact and we go, well, when we talked to on last Thursday,
and it looks like we're on top of it, we might have talked to so many people.
We can't remember what day we talked to anybody, but our software is going to help us.
Because remember, that's what we're trying to do. We're trying to build rapport. We're trying to
create trust. We wanna let them know that they're important to us, even though they're one of
many people. We still have to make them feel that they are the only one that we're interested in
talking to right now. And these (···0.7s) options allow us to do that. Um, track the sales pipeline.
So let's say that we start to do business with this person.
In the beginning it might be a new deal, then it might be one where we've done some analyzing,
so we might change the status of this particular lead. Remember, we're gonna have cold leads,
warm leads, hot leads. So now this becomes a hot lead because we're doing business with
them. We've got maybe an offer out there. So in our pipeline, we're, we're tracking the, the
different steps that we're going through, including an analyzing of the property, um, how much
we offered for it, uh, what our exit strategy is going to be, whether we went to contract, whether
the lead just is a dead lead or a cold lead now.
So the ability to take that property and or person and track it through a system to the point of
(···0.8s) they were a, a lead in the beginning, but now we own the property and that property,
we can follow it all the way through to marketing and putting it out there to the world and
whether we sold it or not. So, uh, a pipeline like that is very helpful in a C R M system.
Um, and then another piece of it (···1.0s) that I think is important is being able to attach
documents. So especially if I'm able to track a pipeline, I wanna be able to say, okay, what was,
what did we put in there on that cut contract? So having the ability to upload the contract and
attach it to that contact file is important to me. So, offers, contracts, information about the
property.
I often do a research or a background on the ownership of that property, you know, what it sold
for before, how long they owned it. And when I do that research, I can take a screenshot of it
and I can put that into a, a file that is uploaded to that contact so the other people on my team
can see what I've done and I can see what they've done. And at any point, we can go into the C
R M system and know what has happened with that deal, even if we couldn't get in touch with
each other. Sometimes we're in different time zones, we're oftentimes in different states.
Um, but if you have a, let's say a virtual assistant, a va, then they might need to be able to get
into these systems too. So that's another thing. It's not on this list, but can I have team members
from the outside come into my system without having full access? Can I limit the amount that
the amount of data that they are accessing and or the ability to change it and, and so on.
(···0.6s) So, uh, I might have somebody in the Philippines, for example, being on my team as a
va, uh, virtual assistant that needs to be able to upload some of these things.
Or it could be somebody locally, um, for example, property finders. We have the ability to have
property finders put the prospect information into the C R M system, and then it triggers us to,
Hey, take a look at this. You've got a new pro potential property here. And then it sends a
workflow that says, get back in touch with this property finder and, you know, talk to them about
whether this was something that fits our needs or if they need more training, et cetera.
(···0.7s) So there's a lot of things that a C R M system can do beyond just keep the name and
phone number and email information on your contact. It's going to help us with our marketing
and the (···0.7s) relationship management side of (···0.6s) making sure that this person is
happy, that they consider us, you know, trustworthy, um, that we're on our game, that we're on
our a game with them, because that is gonna be really important to us.
(···0.8s) So (···0.9s) if you wanted to create a, a spreadsheet, you know, or even jotted down on
a (···0.8s) prob probably like something that PIP would do is take a, you know, a pad of yellow
paper and just make notes all over it. (···1.9s) And, um, you know, just have a column header
that has each of these, I might've done something similar to that on a broader scale, but, uh,
start thinking about what's going to be important to you as we develop how we're gonna be
building our marketing, uh, plan out.
All right? So a lot of this is gonna be revisited as we do future modules too. (···1.4s) Okay. So
deciding on the C R M system, we need to know, you know, what we want as far as basic
options. Um, like I said, outlook. And if you're good at, at spreadsheets, Excel is, uh, kind of a
database management in itself, isn't it?
If you are really good at databases, then you, you might even have, um, the Microsoft, uh,
database programs that you can use and customize, create it. It's not difficult. But, um, Microsoft
Access is one of those, um, customizable databases. Um, rather than build out a system
yourself, you might wanna turn to some of the ones that are already created for you. We used,
uh, well, for many years I had, uh, let's see, residents were (···1.0s) in a database on Outlook,
and I created custom fields 'cause it's pretty easy, custom fields for everything from their access
codes to get in the building to who their next, uh, next step kin was, you know, as far as
contacts, if there was an emergency, um, all kinds of stuff just in Outlook, which you can also do
in Excel.
But when we started contacting (···0.5s) hundreds, literally hundreds at a time, so literally
thousands of people in our, uh, real estate for our lead sources, we started using Podio because
that way the information was shared and you could see based on what, what action was taken,
you know, where that particular prospect was.
Let me explain that. (···1.1s) My team was making phone calls to hundreds of people that we
had done skip tracing or data appending to, (···0.7s) and two to three people were sometimes
more, were making phone calls on the list of hundreds of folks.
One would start from the, the bottom one would start from the top (···0.6s) and to, to know
whether or not that person was reached. They would mark on po, you know, left voicemail or
talk to them, or, um, number's not good, or something like that. So that once that list had been
gone through the first time, (···0.7s) they sat for three hours at a time, making these phone calls.
Um, the, uh, the list could be gone through again. And anything that was missed the first time
would get a second call, second, second round. But we wouldn't have been able to do that as a
project and project management without the ability for multiple people to get in there and look at
that file and, uh, be able to update that. So at the very least, it was free and it was, uh,
something that multiple people could use, multiple users.
(···0.6s) And then we of course got to a point where we just outgrew it. And I told you that there
were some funny stories about doing those things when, when my guys were making phone
calls, one of the, the lead sources that was used in the beginning, and, you know, they were
trained, but they also said, you know, let's try these things and, and, um, see how they, how
they work out. (···0.6s) But they, (···0.7s) they used a list of vacant properties, (···0.8s) and
that's a great list.
It means nobody's living there. So it could be a problem property, just like Pip and I were talking
about in a previous, uh, um, training here, or a previous module (···0.6s) and a problem property
is one of the ones that we wanna contact. So nothing wrong with that list of vacant properties.
We knew that they were vacant because they were not getting mail according to the, the source.
(···1.0s) So, um, or the, the mail wasn't being delivered. So they were making the phone calls
and the script that they were using said, hi.
I was driving through the neighborhood and I noticed that you own a property, uh, property in,
in, uh, such and such area, and I wondered if you had been, if you had any interest in selling.
(···1.0s) And so many hundreds, thousands of these calls were made. And every once in a
while you come across a funny story. (···1.3s) And I said, what were the, what were some of the
things that you came across that we might need to, to figure out, you know, how to handle
differently? (···0.6s) And they said, uh, one person responded, oh, you drove by my house.
What'd it looked like? (···3.0s) First of all, they had not driven by this was was not a drive by list,
it was just a list of vacant properties, (···0.7s) and they didn't know what it looked like, and they
were stumped. (···0.8s) So they, they were like, uh, well do, do you wanna sell? (···1.2s) Kind of
stumbled through it. Um, and then somebody else said, oh, you drove by. Did you see a for sale
sign? No. Well, must be 'cause it's not for sale, you know, that kind of thing.
(···0.6s) So then from that, you learn to maybe change the, the script that you're using. Instead
of telling somebody that you drove by, um, you're letting them know, uh, I, someone told me, or
I've got a resource that told me that you have, you might have a vacant property. And I was
wondering if that was, uh, something that you wanted wanna sell. So just a little bit of tweaking.
One of the properties that we did come across that we wanted to see, um, was in a gated
community. So we had to wait for somebody to drive through once they told us, yes, you know,
take a look at it, I'll meet you there, uh, whatever.
So we were driving through in advance of meeting them there and had to wait for the gate to
open. So now when we made the appointment with them, we said, uh, should we meet you at
the gate? (···0.7s) So, (···0.6s) but anyway, you, those things happen and you just let it roll off
your shoulders. But anyway, um, those, those contacts were updated in Podio. And then later
on in our C R M software, (···0.9s) you can do a Google search.
Like I Google everything, as I told you for c r m for real estate investors. I think it's super
important that you have something that's designed for what you wanna use it for. Now, you can
start with something like poeo, that is a broad kind of thing. But ev eventually as you start, um,
as you start being (···1.0s) more and more defined in, in trying to scale up your business and
defined in what you're doing, you're probably gonna want something that is for real estate
investors.
Um, or you're gonna have somebody customize something else for you. Okay? (···1.0s) The
(···1.5s) software solutions that I have here, we will be going out to the internet and taking a, a
look at a few of them. They're probably going to change a little bit over time, but I did make
some notes here as, as I did just that, uh, a Google search for c r m, uh, for real estate
investors. These are some of the ones that came up.
I want to (···0.5s) also say that you should research not only what they offer, but what about
their training. You know, not just what the software does, but what kind of training do they have
available for you? (···0.7s) What is the level of customer support that they have? Because that's
super important too. I wanna know that if I reach out to somebody that relatively quickly, I'm
going to get a, (···0.6s) a response back on what I'm doing because it's usually time sensitive.
So I wanna know the level of customer support. And the other thing that you can do as far as
checking that out, not only call the, the whatever number or, you know, click on whatever chat
bot that's there and see what you get as a response.
But also go out to the websites (···0.5s) that do, um, reviews. See if you type in that software
and then reviews. Now, (···0.6s) one thing to keep in mind is that whenever you search
something more people will comment when they're upset about something, then we'll
compliment without being asked, okay?
So keep that in mind. Um, but do check on (···0.8s) the, uh, reviews about the different
softwares that are out there. (···0.8s) I think it's a good idea for you to do a free trial offer. So if
they have a a free trial offer, I, you would start with a database that you is small that you can
work with, manage it, but that you can take the same database and try it on a couple different
systems and see what you like as far as the user friendly features and, and so on.
(···0.6s) Pip, are you, are you looking at, (···0.7s) We're over 30 minutes, so let's, yeah. Okay.
Oh, No worries. Um, so, uh, what are we doing on the next video? And we'll click it off here and
get back on on the next one. On the next video we're gonna take a look at some of these
examples. Um, so it's a good thing that you can see here. You know, which ones are r e i, uh,
real estate, r e i stands for real estate investing or real Estate Investor specific, right? Which
ones are for newbies, which ones target small businesses in general, or you know, larger ones,
et cetera.
So, but we're gonna go in our next, um, video. We're going to, um, take a look at some of these
examples and just, (···1.0s) just kind of browse around at their websites, which will probably
change very soon as they should. 'cause they're gonna be developing their tools as well.
(···0.5s) Okay. (···0.6s) Talk to you guys on the ne Next video. Awesome.
(···3.0s) Okay, so we've talked a little bit about, you know, defining our market, and we talked a
little bit about defining our budgets, and that will probably become more clear as you think about
these different options and what you wanna do to get started. Um, we talked a little bit about
our, uh, c r M system and the fact that we might want to have either note cards or, or index
cards, and we could turn to technology to help us be a lot more streamlined (···0.7s) and, um,
more effective.
And we talked about how we can gather the information to put in the CRMs or, um, just (···0.9s)
get things going as far as gathering, uh, phone numbers, emails, um, uh, names, et cetera.
(···0.6s) So how about these campaigns? Once we start doing the campaigns, you know, how
do we lay them out? You know, it's, it's one thing if, if you were to just talk about, well, I need to
do something for three months, or I need to do something on a daily basis, or every few days
because Craigslist won't let me do something daily.
You know, not the same ad daily. So how, what's gonna re take the (···0.9s) timing and put in a
reminder system to my brain on I should be doing these things? Or what if I'm off for a week and
I need to jump back in and don't want to, uh, skip a beat as far as what I was supposed to be
doing, or I bring somebody else on and they need to know what I'm supposed to, what we're
supposed to be doing, what we are gonna do. (···0.6s) So in my brain, I have to see it laid out.
I'm a very visual person, and I'm gonna give you (···1.0s) maybe a dangerous look into how that
works, putting my brain onto a spreadsheet.
(···0.5s) But, uh, in, in the meantime, I want you to think about your campaigns and what's best
for you. Now, sometimes when you use a C R M system, it will have things laid out where you
can say, starting on this date, I want to do this campaign. (···0.6s) And that's fantastic. Um, it
might be that you like using a calendar and having a calendar is, uh, a good idea too. (···1.0s)
As long as whatever it is that you choose, you actually use it.
(···0.8s) So I kind of think it's a good idea to keep a calendar handy, um, looking at the
upcoming dates for, um, federal holidays, et cetera, because you'll know whether somebody is
typically going to be off, and therefore, if they have the ability to respond or if nobody's gonna be
paying attention because they're not gonna be thinking about that based on the holiday. Um,
there's usually holidays around Christmas or or Thanksgiving where people are caught up in
other activities and they're not receiving as many messages unless it's about buying whatever
gifts that they're, they've got coming up.
So think about what you are doing at that time, whether you would be receiving a message and
time your campaign so that if you are on vacation, um, and or you're not gonna be able to
respond to messages, don't have a campaign happen where you're expecting everybody to take
an action and then you're not available for those phone calls or for the, um, next step that needs
to be taken. Uh, another I guess plus for automated systems would be that, where you can just
look at the campaign and see what's going on and have the autoresponders and everything else
that we've talked about.
Alright, so, um, on this, (···2.4s) this slide, (···1.1s) it's kind of to remind me to tell you, (···0.6s)
in the (···0.7s) world of having lots of campaigns, doing lots of things, it's a good idea to name
them, uh, to have a reference. And then when you're tracking them and say, okay, during this
time to this time, we had a lot of responses, what did we do during that time that worked out so
well?
So not only do I wanna have a, a campaign that I can name, you know, a track, um, I also
wanna have a sample of what it was. So even if it's a Craigslist ad, I still, and I'll show you how I
kind of (···1.5s) name the, the, the campaigns that we do. Um, even if it's a Craigslist ad,
(···0.7s) I still wanna keep a copy of what worked.
Maybe I'll tweak something from one market to another, uh, but if it, it, if I have a copy of it, then
I can say, okay, well let me change these kind of few things in it and use it over here as well.
(···0.6s) So you can't do that if you didn't keep it, if you didn't keep a system that tracked it.
(···0.6s) In this case on here, I might track how many (···0.8s) leads are going to go out based
on the budget. So it might be 250, um, text messages at, you know, two to 6 cents each,
depending on which way that I'm going to, um, uh, send it out.
Or emails I'm sending out 250, which would be at zero cost (···0.6s) or postcards. I might send
out 25 postcards, and I gave you some of the costs on these things earlier. It's gonna depend
on the quantity that you have printed. Uh, or could be, uh, every door direct mail campaign. So if
I'm doing that, um, I'm also figuring out my budget as well. (···0.6s) If you're good with
spreadsheets or if you are like pip and use a, a piece of paper on a notepad, there's nothing
wrong with that either, you know, just so that you're saying, okay, I've got this much to do.
I am able to squeeze these things in. I'm going to do it on these days. And then follow up with
how many leads did we get? Not just how many calls did we get back, but you know, how many
of those were qualified. I could have a newspaper ad in a (···0.7s) daily paper go out and, um,
get a hundred calls back from that because it had a wide circulation.
And maybe I said something that piques their curiosity. I might have to tweak it if I get too many
calls, though, that didn't end up being really qualified leads. So if (···0.5s) I have a hundred,
would that result in that month or that week or whatever that campaign run. (···0.6s) But in a
weekly paper, I only get 10 calls, but I got one lead out of those a hundred from the daily paper.
And out of those 10 calls in the weekly paper, I got five leads. Then the more effective campaign
where I've got really good leads, quality leads is gonna be the weekly paper.
So I wanna do more of what works (···0.7s) and less of what doesn't, but I'm not gonna decide
after one month. 'cause how many months is it gonna take? It's gonna take a while, right? So
the consistency is what we need to look at here. So, um, even working at an ad agency, we
wouldn't do a campaign for anything less than three weeks for a specific event. So minimum is
going to depend on what it is that you're putting out there.
Um, if you are working with people in, in pre-foreclosure, you've got a limited amount of time
that you have to reach them with a certain number of touches before they go to auction. (···0.6s)
So that kind of thing is going to be, um, taken into consideration as we set up these campaigns.
(···0.5s) All right, so (···2.2s) let me bring up, (···0.7s) here's a, an example of A C R M and
what it might look like there when you schedule campaigns.
So you can set up a schedule and you can put your, your group in there. And here it says re
recipients and how many went out, uh, the campaign. It, it doesn't have a campaign reference it,
but it's got the, uh, message that was on there under the details. I can keep all those other
pieces of information that I like. So on my side, I might have, you know, a, a VM voicemail
campaign or PC for postcard (···0.6s) or an (···0.5s) L for letter, which you're gonna see when I
bring up my spreadsheet here.
Okay? (···0.6s) And that would tell the type of message that was sent out to them. And then
after that is there's some other, uh, things that I'll introduce you to. (···0.9s) So, hang on a
second, I'm gonna switch over to my spreadsheet (···0.7s) for my media planning. (···0.7s)
Actually, I think I'll do my lead generation one first. Okay. (···1.6s) And it's just so I can, (···0.7s)
Hmm, I was gonna say, Hey Vicki, I'm gonna jump in and just share something while you're
doing that.
Yeah. And, and this doesn't, this doesn't matter if you're old school, new school, you're using
new technology, old technology. Uh, I heard Vicki make the comment a couple times, and I, and
I'll probably say, say it wrong, split testing. It's not split testing, it's split testing. (···0.6s) And, uh,
spit testing is a whole different seminar, a whole different type of (···1.0s) education. But when
you're talking about split testing, and I know that's a term that we hear a lot in today's marketing,
(···0.6s) but we used to do split testing long before we ever did anything with computers.
And, and one of the things that we would do is any kind of marketing that you do, whether it's a
business card, whether it's a website, whether it's a bandit signs, whatever, (···0.5s) when
somebody contacts you on that ad, (···0.7s) especially if you're talking to 'em on the phone, ask
them how they heard about your company. And Vicki might have already mentioned this, but
(···0.6s) ask 'em how they heard about your company. Why are they calling you? Why are they
getting in touch with you?
Because then what you're doing is your own split testing there to see what's working, what's not
working. Because you may spend a boatload of money on a, on, on a crazy ad campaign,
(···0.6s) and then you may spend a very little amount on a different ad campaign and find out if
you're running them at the same time. The one that you did very little money on is getting way
more hits or leads or generating a lot more interest than the one you spend a bunch of money
on. (···0.5s) And so I think it's important to understand that you're looking at both sides of that.
Um, we're doing a lot of online stuff right now, and some things we're doing like a 90 minute
session, uh, and, and advertising for some 90 minute sessions. And then we'll do a four or five
or 10 day challenge on top of that. And we're seeing which one works, which one is more
conducive to the customer base that we have, or I'm sure Vicki will tell you, i i, is if we want to
push somebody in a different direction, maybe we need to change the way we're advertising
and marketing to them.
So just always be, always be capturing that information and finding out what's working and
what's not working. (···1.0s) Right? And we did incorporate it into, if, if you look at the previous
video, we were talking about pipelines and lead sheets, and one of the questions on there is,
how did you hear about us? So it's really important to track that, even if you have to remind
yourself by putting it into a script and as you're collecting the information about everything else.
And that's a reminder there for you to always ask, how did you hear about us?
So you can do exactly what, uh, pip was talking about, and, uh, record it. Um, because
otherwise you really don't know what's going on, you know? And I'm always asking, where did
we get that lead? Where did that come from? So that we can do more of what works and less of
what doesn't. Substitute things out, don't disappear, you know, completely. You know, when you
go, none of this is working. There are times where you feel like that, but that's not the case. It
just comes in waves sometimes. But, um, if you're, if you build up to those seven to 10 different
ways and something's not working as well as the rest, then you're just gonna substitute that out
for something else that you're gonna try.
'cause not everything is gonna work, um, as well as everything else. So, um, on the screen
here, I (···1.0s) started going through, now this is something that I would probably, um, look at
and, and not, not need so much from my side unless I was talking to my team about things. But
from the side of, of speaking with you about it, uh, thinking about, for example, the different
types of lead sources, (···0.5s) and this one's starting off with the referral network.
Okay? So the referral network, we were talking about realtors and commercial brokers is, is, uh,
somebody that you would talk to if you were looking for the commercial properties. So (···0.7s)
the realtors are usually working with M L Ss, and for the most part it's residential, which means
one to four units. (···0.7s) Occasionally, there are other property types on there. Sometimes
there's land, although that there are other sources for that. And then sometimes there's, um, five
plus units or other types of properties.
But for the most part, commercial brokers don't use the m l s for those things. They have their
own. Um, sometimes it's on LoopNet, sometimes it's on, well, there's, there's various other
ones, but it's not as widely used as the M L Ss is used for realtors. (···0.7s) So (···0.6s) they will
oftentimes only tell you about the ones that they have listed within their own companies. But
here I wanted to kind of, you know, slide over here and, and say, you have to think about that
source and what kind of, uh, property type is it going to allow me access to.

So if I am looking for cashflow properties, but I don't want one to four units, 'cause I wanna get
into commercial, then I'm gonna talk to commercial brokers. I just wanted to kind of put that out
there. (···0.6s) So what kind of, uh, lead type are you looking for with that res resource? In that
case, we're looking for motivated sellers. You know, what kind of campaign type might I use? I
got the little telephone on there. That could be, you know, that could be a, a voicemail or a call.
(···0.8s) That computer means I'm probably gonna do something that is, um, computer based
and, you know, that could be going out through emails in my C r M system, you know, that kind
of thing. Um, it, (···0.9s) it's could be that it is, you know, networking where I've got a face-toface.
I didn't have an icon for face-to-face, but if I did, I would've put it on there and then
consider the cost under the cost column. You know, a lot of these, if you're doing networking, it's
gonna be a matter of time.
Um, keeping in mind here, I wanted to, uh, remind people that (···1.0s) when you're working
with a realtor, if the realtor is representing, well, the, the listing realtor is representing the person
who owns the property, but when you are talking to a realtor and you go, well, find me the
property and, you know, we will get this deal done. Um, a lot of people don't realize that unless
you have what's called a, a, uh, buyer'ss, uh, agreement with them, you know, buyer's agency
agreement with them, they are technically working with the seller.
(···0.8s) Okay? So both of those guys are gonna get paid by the seller (···0.8s) of that property
inside of the commission that was agreed to with the listing agent. And then the listing agent
puts in an area on the m l s where it tells the coker that they're working with how much they will
give the co brokers agency (···0.5s) and just realize that everybody's, um, loyalty is to the seller
in that case, (···0.9s) right? Um, but just make sure that you understand what the agreement is.
Sometimes you have facilitators that are not really working for either or some states handle it
differently, and it is, uh, pretty much a state by state basis. (···0.6s) So (···1.0s) if you are
looking to buy a property, just realize that there could be, um, or if you're selling a property,
depending on how you're using this, if you're selling a property, there's going to be a
commission that's expected from the realtors that are listing it for you. Uh, if you're buying a
property, the, the cost of acquiring that property from the realtor standpoint may be covered by
the listing agents, um, commission.
Okay? (···0.7s) Wholesalers (···0.7s) and, and just kind of, I'm just putting this up here just as a
quick overview, but I'm gonna give you a more complicated (···1.4s) view of a spreadsheet, um,
in just a second. But whether you do this on a piece of paper, whether you do it on, um, an
Excel spreadsheet, whether you work it out and have it built into your c r m, you know, just
consider that some of these are not necessarily computer based resources.
So how are you gonna pull it all together so that you have an overview? (···0.9s) And it doesn't
have to be this extensive, I was just trying to be more inclusive, not knowing who would be
seeing this. (···0.5s) So under my referral network, my subcategories are the realtors, (···0.8s)
wholesalers helping me find motivated, um, sellers, property finders, again, they're looking,
looking for motivated sellers for me, right? Um, they might be paid based on (···0.7s) each deal
that I do.
Like you may get paid on the day that I close, or, uh, for example, if it's my nephew, I might say,
go to this neighborhood and, and for all the ones that meet my criteria that don't have any
realtor signs out front that, uh, are vacant or whatever your criteria might be for everyone that
you bring me back the information to. So it's a qualified lead, um, for everyone that you bring me
back the information on, I'll pay you (···0.6s) five bucks or 10 bucks or whatever up to, and you
can cap it too.
(···0.9s) So, um, that it's really up to you. What is it worth to you? Okay? Um, I don't think that, I
think that, uh, I (···0.6s) qualified leads for some of the mortgage companies. I know that they
were willing to pay about $10 for qualified leads from a list of thousands. (···0.8s) So, and
because it's gonna turn into thousands of dollars of profit for them too. Um, but you can,
(···0.8s) if you're gauging what's working for you and you're watching the cost, then you'll have
your own cost per lead basis as a result of the advertising that you do that you should be able to
know as a business owner.
Okay? (···1.3s) Other things under the real, uh, the referral network real estate professionals.
So just in case I didn't remember to talk about this before, loan originators, what could they help
you with? Lease option candidates. So, hey, do you know anybody who, um, tried to qualify for
a loan but fell short from being able to get, um, approved through your candidates?
Well, why don't we put them on our mutual pipelines? We can get them into one of our
properties and we can help work with them to get approved for, uh, a loan down the road with
you as we work on this lease option or one of these types of, um, deals. (···0.6s) And so that's
how you might use a real estate professional as a, a loan originator to generate leads too.
(···0.6s) Again, it all depends on what your strategy is. Uh, property managers, (···0.8s) they
might know about, um, tired landlords, et cetera, or properties that are coming up for sale or
ones that are non-performing, et cetera.
So many different options on there to put under the lead types and stuff. But I just wanted to
give you a platform that you could (···0.6s) emulate if you wanted to on, you know,
brainstorming and everything on, on the, these different resources as you come over here. One
of the categories that I didn't fill in, but I put the on the column headers here (···0.6s) is
scheduled for date and the completed date so that you could incorporate that too.
Uh, going back over to those real estate professionals, think about it. Title companies who, who
has any relation to anything that is real estate oriented, whether it's title companies because
they're doing closings (···0.7s) or, you know, doing the initial research. They also have, uh,
access to m l s and, and things like that too. Process servers. I think I mentioned that before,
that you could go to auctions and, and, uh, if you know who the process servers are and make a
connection with them, they might be able to tell you about the areas or you know, what street
might have gotten, uh, some notices that you might want to, even if they can't tell specifically,
you know, what, what street did you go on last night?
Um, contractors, appraisers, and anybody else. Just because it is not on this list, it doesn't
mean that you wouldn't wanna add them to it. So you can create something similar and add the
people that you know, you know, uh, code violation department folks, uh, that that would work in
your area.
Um, probate attorneys, let's see down here a little bit further. Under, under the, uh, referrals still
first response, whether it's fire department, police, and we were talking about what that with pip
earlier, public adjusters, the damage repair companies that come out whenever there's any kind
of smoke damage, water damage, et cetera. Um, general networking. So we just talked about
Facebook posts on your Facebook page and in groups.
But don't forget, on a day-to-day basis, I was just at the beach this weekend and I sat at a tiki
bar on the beach. Aren't you jealous? No, just, I said, but you know, as you get talking to
bartenders, bartenders know all the stuff that's going on locally, don't they? They also have a lot
of, uh, customers that might be in that. Um, uh, let's see, contractors and realtors, categories
there that, that you might wanna know too. Um, so bartenders and then hairstylists and barbers.
We actually got a, a deal from a barber that on a property who, uh, the person, (···0.9s) she and
her, her, I guess boyfriend, I guess they were going to get into real estate. They bought a
property at auction and they split up and didn't do anything with the property for three years. It
was about to go for a tax auction. He knew about it, told one of my friends, the one that's like
flypaper that I told you about, who told me about it. And of course that's one of the ones that we
worked on. (···1.0s) So you never know where a deal is coming from, but those people that are
talking to folks that are in situations, you know, where they share their, their personal
information, uh, bartenders and hairdressers and, um, barbers are, are great folks to find out
what's going on.
'cause they talk to so many people and so many people disclose stuff to them, not about just
themselves, but about everybody else they know. So do not discount that resource. Um, then
(···0.9s) another resource on here would be list brokers, which we talked about, whether it's list
source or whether it's something within a software piece that is going to give you leads.
So consider whether or not you're going to want that to generate leads, uh, for the campaigns
(···0.8s) and on public records, whether you do it yourself and it's could take some time or
whether you're buying these lists. Either way, uh, probate and pre foreclosure are some of the
public records that you might be interested in. Um, and then going down to advertising, signage,
et cetera. So this is something that we can make available as a template for you to, to (···0.6s)
fill out, um, or give you ideas.
And like I said, I'll scroll over to the right hand side. (···1.2s) And if you're doing multiple things,
like if you're flipping and you're gonna be, uh, looking for cashflow properties, you know, just to
be able to organize it in your brain is (···0.7s) helpful, I think. So you could start putting your
check marks in there and say, okay, when I'm trying to expand my, uh, flipping, I'm gonna go
and do these things or I'll re revisit these things.
Uh, 'cause sometimes you get caught up in what you've been doing and then the market
changes or something changes and you go, oh my gosh, I have to start from scratch again. No,
you don't. Not if you've had it here. All right. So let me tell you what I'm gonna do (···0.8s) with
these things once I decide (···1.8s) what (···1.3s) campaigns I'm gonna do. (···0.9s) So here's
my second spreadsheet and what I've done here. (···1.0s) This is, this is scary. This is my, my
brain on a spreadsheet.
(···1.9s) First thing I wanna do is say, do I want to consider this on a weekly, a monthly, um, a
daily level? I found that working weekly is good. (···0.8s) And I (···0.6s) can even say, all right, I
wanna do this on a daily basis basis, but you know, weekly, I wanna make sure I get these
postings done. (···0.6s) So you could do your frequency under the, the frequency column here,
right? (···0.6s) You could even if you wanted to put in specific dates, you know, on the first of
every month or the 15th or the 10th or seventh or whatever, it's up to you.
This is just, just a tool for you to consider. Um, and then across this way (···0.9s) is every week.
So if you went on a calendar and added seven days, this is (···1.6s) where you would put that
line. Actually, I'm, I think I (···3.3s) did a newer one, but this one, uh, for some reason doesn't
have the whole year on it.
So I might've pulled up the the wrong one. I have multiples of this actually. (···0.7s) So for the
beginning of the year, if you're starting on a Sunday, if you're starting on a Monday, whatever it
is for you, um, you can put that as your, your beginning date and then just add seven days
going across. You could have your whole year spread out here, or you could do your, uh, this
should be 2021. (···1.5s) Um, you could do your 12 week plan at a time. (···0.7s) Okay?
(···1.3s) So I (···1.4s) kind of like the idea of having the whole thing out, um, directories.
So now I've got these titled a little bit differently, but if I wanna have a presence on Facebook, I
need to have it set up. If you don't already have it set up, don't try to do everything all in the
beginning. Again, it goes back to what PIP was saying, (···0.6s) I have these all saying set up
here on the first week. Maybe that's reasonable for you, maybe not, but if not, then spread it out
under the week. That makes sense. So don't say, well, I don't, I can't get it all done.
And Pip said I didn't have to Vic, Vicki didn't say you didn't have to. Just kidding. Um, I don't
have to do it all at once, but I do need to do it at some point. So let me put it on a calendar. I can
always adjust what's on my calendar too. Um, so I want my presence out there on Pinterest and
Instagram, et cetera. Now I'm gonna scroll down to (···0.8s) things I might be doing on the
internet, like those Craigs Craigslist ads. Well, Vicki said I should do, you know, ads out there as
well as look for, you know, scan those ads that other people have done.
So what kind of a ads do I need to do for myself? (···0.6s) Well, chances are I probably want
ads to find motivated sellers. I'm gonna have those keywords in there. And as I said, I'm gonna
give you examples of the different personality of the ads that you might wanna do. Um, but I
wanna make sure that I post those on a daily basis. (···0.8s) So (···2.0s) the thing about
Craigslist is you don't want to copy the same ad within a three day period because they'll ghost
the ad.
It'll make it look like to you that it's out there, but to everybody else, they won't see it. They don't
wanna see the same thing over and over and over and have that, um, fill up their, their space.
Because what people will do is say, alright, I've, I know that, um, as other people put their ads
in, my ad will drop down because it's not the most recent anymore. So they'll put it in three times
a day. Well, that becomes a problem for them. (···0.8s) So you want to change the photo, you
wanna change the header line and some of the copy.
In some cases, there are tricks to doing things like that. Like if you put the copy inside of the, the
ad photo that you use, you can keep a lot of the same information if you needed, needed to.
Um, but it would be a different photo that would be used and even change the name of the
photo. But anyway, so that means that I'm gonna have something that is (···1.2s) put out there
every like Monday and Thursday and Sunday or something like that. So I'm gonna have a
schedule for those, (···0.6s) and I want to name each one of those so that I know what's
working.
So for me, (···0.6s) you see as I hover over the, the postings, it says ads posted cl pf one,
(···0.9s) here's my code for that. (···1.2s) The, the CL is gonna be classified listings or
Craigslist. Uh, pf might be property finders. Uh, MS might be motivated sellers. (···0.6s) And this
is how I know that I had an updated one after this, but I'm gonna give you the legend here.
(···2.0s) And whether you use this kind of a legend to name your ads or not, doesn't really
matter to me. It just matters that you're able to find your, your own, uh, way of doing things. So
for the media codes, I told you PC to me means postcard. L means letter. DH is door hanger,
CL is classified, uh, ads. So the first part is, what kind of media did I send out? Uh, VM would be
voicemail or R VM would be ringless voicemail. (···1.2s) Okay, (···4.8s) there we go.
All (···0.8s) right. And then who did I target with that? (···1.5s) So AO (···1.3s) is absentee
owner. N F P is not for profits, c h is for church. Now I've got a lot of real estate, um,
professionals here. So re (···0.7s) L for lawyers, (···0.6s) re r for realtors, re a for appraisers.
And you could keep going with that list and you could do your code enforcement and everything
else that's not on here.
(···0.8s) PL portfolio lenders, PF is owners that are in pre foreclosures. Uh, personal
representatives is, uh, one of the contact people within the probate process. Um, multifamily
residential owners, M F R Distress Property and meaning you probably, I drove by or somebody
told me about it (···0.9s) and generic interest and then Property Scout or could be PF or
Property Finder. Okay? (···0.7s) You can come up with your own level of this that you wanna
use.
(···0.5s) But the other part of it is (···0.6s) the area that it goes into. (···0.6s) I might have an
area one or an area 1.1. (···0.6s) So we do multiple states. (···1.0s) And if I have an area, there
might be multiple zip codes. There might be, uh, residential, um, subdivisions within those zip
codes. So all of that could be, um, noted on how you set your area portion of it. So now I, when I
go back to this, I am (···2.1s) actually gonna be editing this one because (···0.6s) it was not
property finder.
This was a CL (···0.8s) motivated seller, (···3.0s) okay? And one means it went to a certain area
code, or 1.1 means certain, um, area within that area. (···0.6s) So this is who I was targeting at
that time. That becomes more relevant as we get down to, um, the multi-touch campaigns.
Or you might hear them called drip campaigns where it's already set. I'm gonna be sending
them (···0.8s) 5, 6, 7, 8 messages. So how do I keep track who I sent message one to this week
and next month? You know, I'm gonna have message one, message two, message three out to
multiple areas. (···0.8s) So (···1.5s) as you can see Craigslist, I've got motivated sellers,
(···0.5s) I've got some cash buyer ads out there. 'cause I might be finding deals that I wanna
wholesale rather than hold onto, and I wanna make money.
And in order to do that, I need to have somebody lined up or my list lined up so I can work at
that at once. Everybody always asks, should I find the property first or should I find the the
buyers first? (···0.9s) You know, the, the, the investors. Yes, (···1.9s) yes, you can do it all at
once. Chances are you aren't gonna get 'em all at one time anyway. (···0.5s) So there are, uh,
resources that you can get your lists from and constantly be working on those lists, okay? Um,
then property scouts and then your ads.
So your ads for renters or lease option candidates or home buyers or private money et et
partners, et cetera. (···0.6s) So this is for you to customize according to what your goals are. I
don't expect everybody to do all things, (···0.6s) but I did wanna put enough of a, a variety on
here that you could narrow out, you know, filter out what you don't wanna do. You should have
a company website at some point, even though some of these don't require you to, to have a
company website. If anybody's gonna check you out credibility wise, they wanna see that you
know that you exist.
We talked about that before too. Um, scanning your emails for daily leads. So remember that
leads email that I told you that you wanna probably have so that you can save those searches
and have them go through there. That needs to be reviewed on a daily basis if you're gonna get
the most out of your, uh, your efforts there. (···0.6s) So (···1.0s) that should be on your calendar
to at least scan, build it into your, into your calendar on your, your clock too. You know, does, is
it gonna be first thing in the morning? Is it gonna be at the end of each day?
So build it in and if you don't do it, then somebody else should, (···1.3s) right? And then you can
teach them how to filter them and, and make sure that you get the, the ones that you want your
eyes to see. (···0.7s) Email campaigns, um, or newsletters. So we might do that like once a
month. So a monthly email campaign to everybody that I know, not necessarily my lead source,
but everybody that I know says, Hey, we're expanding. And then a month later over here,
(···1.4s) I'm not gonna say, Hey, we're expanding again. I'm gonna have a different message
now.
I'm gonna look at my calendar, see what, you know, what this ties into. Should I have a
Valentine's message, you know, tied in? Um, maybe this one is gonna say, Hey, we just
launched our, uh, YouTube channel, (···0.6s) so check it out. You know, Pip's are wearing an
orange shirt. Does he look like a pumpkin? (···0.8s) So (···0.9s) PIP is going, no, no, no.
(···1.0s) But anyway, you know, something that gives a little bit of entertainment or value
besides letting them know that you're still looking for properties. Um, you might enter you your
thoughts into an a real estate blog if it's a going to be a, a value to somebody or contribute on
forums, you know, so that you wanna put that in there.
A blog is one of those things that help build credibility as well. Maybe you say, I don't care if I'm
credible, they're not gonna care about it if I'm buying their property and keep 'em out of
foreclosure. Again, it, I'm not telling you what you have to do. I'm telling you these are some of
the options. Um, YouTube content, if you want to build the credibility, I would say you definitely
wanna have a YouTube channel.
(···0.6s) And if you did a, a (···0.5s) video each week, at the end of the year, you have 50
something videos. And that kind of thing matters to the search bots on YouTube and Google
and things like that. They want to be able to bring up content that is relevant to whoever's
searching. So in your meta tags, which is a portion of it that, that they kind of tell you, put your
keywords in here, put your description in here. Those are the things that you, they're looking for
your description and your tag, um, descriptions to match whoever's searching.
So that's when you put in your city name, you know, buying houses or, you know, whatever it is
that you're doing there. Um, lease options, you know, some people might be searching lease
options (···1.0s) or rent to own. Make sure that you have the variations of what those are called
in those descriptions too. (···0.6s) Then legal notices, you know, I might have a, a regular scan
of a on a weekly basis of the legal notices in the area, um, or have them go, come to me,
probate file research, you know, might have to go down to the courthouse, but you wanna plan
that time in your, in your schedule, uh, adding attorney names to databases because they're
gonna get letters.
You know, do you ever have any clients that need to liquidate as part of the solution that you
recommend to them? (···0.5s) So that means that you're gonna need to write these things,
which reminds me something else that for each of these things that you're going to have, you're
going to need to create, which is one of the topics that we're gonna have coming up, you're
gonna create the piece that goes along with it. So I'm gonna have to create that letter to the
attorneys.
(···0.6s) I'm gonna have to create the letter to the churches (···0.6s) or to the portfolio lenders or
create that brochure (···0.7s) or that newspaper ad. All right? So you should come up with a list
of things that you're going to, um, need to create to go into this plan that you're putting together.
Okay? (···0.8s) This is one that I did want to (···0.8s) make sure that I covered with you.
(···0.6s) I mean, a lot of this you can go down and now it's probably starting to make sense, but
for example, let's say that I'm going to have a drip campaign to motivated sellers (···0.7s) and
motivated sellers because the property's vacant.
It's been vacant, all right? (···0.6s) The, we talked about cost before. And the first thing that I
might send out is a postcard. So a postcard that might be a generic postcard. You know, Hey,
we're looking for properties in your area. Um, wondered if you had considered selling, or it might
be specific to their circumstance. You know, we, we, uh, received a, um, an indication that you
have no, no, don't, don't say indication.
Think about who you're talking to. Uh, we, we noticed that you have a vacant property in the
such and such area. We're interested in buying in that area. Do you have any con any i, um,
interest in selling? That kind of thing? All right, so my first postcard, (···1.0s) let's say that I'm
gonna send that out and in my budget, I might be able to send 25 cards this week, 25 next
week, because I've got other things going on, other letters going out, (···0.7s) or it might be 250.
(···0.7s) So as you look at my calendar here, PC is postcard, G is generic.
One means it's going to area one. I put a note that says 25 postcards to area one. Well, next
week I wanna send it out to area two. (···0.6s) So in the next one I've got the same thing going
on, but they're still gonna get letter number one or postcard number one, piece number one, I
should say. Okay, so my message number one, which happens to be a postcard, the next week
after that, (···1.8s) I'm going to do area three. And after that I'm gonna do area four. And now
we see why it's important to start laying it out over a timeframe, because at some point
somebody's gonna need letter number two or piece number two, (···0.6s) so that (···0.7s)
somebody is gonna be area number one.
(···0.6s) Well, (···1.0s) maybe I've got a yellow letter, it's a handwritten font. You know, I've got
some, some different things on here. This, this is only, I only got five touches in this campaign
on here, but check this out as I keep going over 25 postcards (···0.5s) a week is a hundred a
month, depending on how many weeks there are in that month.
So here's a hundred postcards going out, but I need letter number two as a follow up a month
later. So near here I've got 25 going out. They're getting letter number or con touch number two,
going to area one. So area four gets the postcards area one gets the, the letter, but it's the
second letter in a series. (···0.8s) So I'm gonna plan that out. Who else is gonna, now they get
the area two, gets a second letter in a series next week, the letter, um, two goes to area number
three. (···0.6s) And now you know why I have the codes that I have.
Because as we start getting out this way and I go, what am I supposed to be sending out this
week? Oh, wait a minute, this is March. I did a 12 week campaign. Oh, so letter number two has
gotta go out to area number, so-and-so, okay, (···1.4s) get that on there. (···0.6s) Hey Vicki,
we're way over our 30 minutes. Yep. And, and that's all I'm gonna cover here, is that we just
wanna think about, you know, what is gonna be happening with the campaigns. And this is just
one way that I use to see it all at once, because if I did it on a calendar, I might be able to keep
track of it.
But as I look at this whole list here, I can say, okay, second or third week in February, all of
these things have to be going out. I've got a portfolio lender letter going out to all these different
places. And the main thing that I care about here is that you understand having a legend and
the fact that we're gonna have to create these pieces, which is, um, a couple, a couple, uh, uh,
sessions away is where we, where we have to go with this in the future.
Okay? So, awesome. So what are they gonna see on the next video? (···0.6s) On the next one,
we're going to set up workflows. So we're gonna take some of the things that we've talked about
and say, okay, if this person calls off of this, what am I gonna do if I don't answer the phone?
What happens then if I answer the phone? What happens then? And that's the workflow. When
we said, once you get them in your, your pipeline as far as a lead, what are we gonna do with
them?
And we're gonna design that. So your post-it notes are gonna be coming out. Very cool. We'll,
we'll see you guys on the next video. (···0.3s)
(···2.8s) Okay, so now we're inside of a C R M. So let's take a look at some of the examples.
Like I was showing you the options and each step that, that carry through. And again, you're
going to wanna know which, which group you are talking to or trying to reach in this, uh, series
of (···0.6s) touchpoints or, um, touches, whatever you wanna call them. But, uh, we, we wanna
have a, our design that we were doing on the wall or on a whiteboard, or on, you know, a piece
of paper.
However you wanna do, it's fine really, but if you thought about it in advance, or if you wanna sit
in front of a C R M that prompts you like this one will, either way, it's fine. Any, any of those
ways are fine. As long as you design it, you'll probably end up tweaking it anyway, as far as
what you wanna do next. So let's just take a look at this one. Um, so inside of this, we've got an
email that's going out (···0.6s) and it's telling who it's going from. So you, you kind of, like I said,
you might have multiple companies that you're doing, that you're working with or sending
messages from.
And it's saying, use an email template. So you're going to go through and select from, this one
has a bunch of different email templates in it. You're going to select whichever email template
that you want. In this case, it's an email. And then if there's a next step to take, (···0.8s) you're
gonna design that too. So in this case, we wanna say, uh, this is the first time that this group is
getting an email. So we wanted to tag them with first contact on their tag.
So when we look at each of those contact files, um, if you, if you imagine it on a, a post-it note
card, it's got first time contacted and probably a date, the system will automatically give it a date.
Uh, it's one of the things that it will attach to this file, but we do wanna know that this is the first
contact. So we do that. If there was, you know, a, a previous one where we said that they were
a (···1.6s) contact or somebody that we never talked to before, like a, they were a suspect, and
then they became a prospect.
So as we added them as a tag, as a prospect, we might remove the fact that they're a suspect.
So that's what that bottom option is. In this case, it doesn't have any bearing with what we're
doing. 'cause this is the first time that we're con trying to contact them. They don't, they probably
don't even know that we exist at this point. Well let, let's not say that. Maybe they know we exist,
but they didn't know that we were there to help them at this point. (···0.6s) So the next thing that
it is doing is, is, um, saying, okay, now let's create a task.
So the task is going to go on the contacts record and on, on their side, we're gonna know, um,
that our (···0.6s)next thing that we're trying to do once we talk to them, um, is going to be set an
appointment to take photos. (···0.5s) All right? And it's got details on there, and it's going to
assign it to whoever in on your team is going to be responsible for that. (···0.5s) And they'll be
the ones getting the, the contacts or the notifications, et cetera. (···0.5s) All right, (···0.6s) next
thing we said is, all right, let's wait after this email.
Let's wait at least one day. (···0.9s) And (···0.7s) well, you can set it up so that it goes at a
certain time of the day or between certain hours. We might do anytime. But realize that in the
background, especially if you're working with a C R M program, a software, there are probably
parameters set so that nobody gets contacted between certain hours, especially with voicemail.
Okay? So they, they don't violate any of the, the various laws that, um, say that you can't
contact people at strange hours and, and, uh, harass them basically with a text message or a
voicemail or something like that.
Well, they don't get a ring when, when we do voicemail, but you, we still don't want something to
show up because people, uh, it, we don't want them to complain. We don't wanna create a
negative experience from the beginning. We want everything to be positive and how we're
helping them. So this one says, wait at least a day, (···0.6s) and then send out another email.
So this is all presuming that we have not heard from them because I, and then I'll show you
what the, the call flow looks like when we do hear from them and how we can control the that as
well.
So it says, all right, if we don't hear from them, let's send them out an email. Number two, and
again, it's something that you're selecting from a dropdown list of things that you've already
created, which is what we're gonna cover in the next module, is creating these pieces. Okay?
(···0.9s) And then, now that the next one has gone out, it's not the first contact. Now we've gotta
apply us a tag that says, this is the second contact, second time that we sent something out to
them so that we can track this progress at where they are.
And if we're gonna send out a, a group or a broadcast email, then we're probably gonna pick a
tag that says second contact. And then we know that we're gonna send out, um, that group,
another communication, and it's gonna be related to how many times they've been contacted
already. So we're going to sort them or filter them by, (···0.8s) they're not gonna get letter
number two if this is the first time. So we need to, to grab them and identify them.
So we've already said, Hey, this group is going to be the second contact. (···1.3s) And then
(···1.8s) if we can hear from them, you know, we wanna create a task that says, check the
comps, make the offer, because now we've already gone out to the, uh, property and seen the,
um, the site taking pictures, right? So our email, our second email may be, (···1.0s) remember
that the first, the, the workflows can be, (···0.8s) Hey, this is my marketing, I'm trying to reach
you, but this other workflow could be, this is a new lead that has already contacted us.
Now we've gotta set it up. And we're saying that, as a matter of fact, that that's what this is.
We're already, we've already contacted them and we've made the appointment to go see it.
Then we're gonna send 'em an email, Hey, we've, we're checking the comps and we're going to
get in touch with you. So we're keeping in touch with 'em all along the way. All right? So now
they're gonna get an email that says, oh, here are the other comps in your area, and it's gonna
be specific to that person and the comps that we, we find for them.
(···0.6s) And that's what those custom fields are. Comp number one, comp number two, and so
on. Okay? (···0.9s) And then we're gonna wait, um, a couple of days (···0.7s) maybe in that
email it said, are you interested, you know, here's, based on the comps, these, this is what we
can do, (···0.7s) and are you interested in selling to us in this price range or whatever. And then
wait a couple of days, and if we don't hear anything back, we may send them another email.
So now they get email number three. (···1.3s) All right? And again, what's inside of those co
coincides with what this campaign is, who we're trying to reach and what we're trying to achieve.
Um, in this case, we've, we've got them contacting us, we're going back and forth and making
offers, et cetera. So now we've got the comps, you know, here, take a look at it. If you have any
questions, let us know, basically. And now we're going to (···0.6s) put a presentation together.
So here's the presentation of this is our cash offer.
This is, you know, um, I'll call it option B. And, and possibly option C, depending on their
circumstances. So we might say, um, if, (···1.2s) if this is cash, you know, maybe this is a, an
offer that, you know, based on the, the other comps, this is the amount that we would be willing
to pay. But if you don't like that, if you work with us on it in various ways, um, or if you are part of
seller financing, if you hold a note on it or these other things can be built into our presentation.
So this is telling the, the team, Hey, create a presentation specific to this lead since we're now
talking with them. (···1.0s) And (···0.6s) then wait on here, it's gotta wait, uh, wait, you know,
three more days. (···0.5s) And then, um, we're gonna send them out another email, (···0.9s) and
we're either gonna keep updating the tags or depending on what is happening, um, we might
then go to contract or whatever.
But as each thing happens, they're going to update the contact and change the tags, et cetera.
Uh, so in this one, they, they've got, um, we've got contact them with a verbal offer. (···0.8s)
And I'm sure that if we keep going down, we'll, we'll wait a certain amount of time (···0.6s) and,
you know, if they have any questions, let us know. But, um, and I think that these timeframes
have changed since, uh, this one was up there. (···0.9s) I don't know which ones are, we've got
so many now, but I don't know which ones are current and which ones are, um, the ones that
we did in the very beginning with our post-it notes and writing on the, the, uh, slide sliding glass
doors.
(···0.5s) So, but this is, and I wanted to get down to where I can show you (···1.2s) this. So
every time we (···1.1s) say insert step, (···0.8s) let's say that they didn't like our offer. So three
months later we're following up, is it worth following up again, (···0.8s) right? (···0.8s) So
(···2.0s) each step we're saying, do, how long do we wait, and then what do we do?
And then our notes are in there as well. And in this case, you know what they're, what we're
saying is, you know, (···0.6s) it's been three months, they didn't like the offer, or they're still
saying that they're deciding, maybe they're not that motivated time-wise. Their situation might
cause 'em to be motivated, but they don't. They, their back is against the wall with a timeframe.
(···0.5s) So what would we like to do next? What would you like to do next? What would you like
to do next? As you, uh, click on each one of these, it's going to give you the option (···0.7s) that
you need, you know, text back with what, what do you want us to say?
Um, or, and I've gotta remember not to save this stuff. Um, or let's see, update the contact, you
know, what do you want in there to be updated? Um, email them. Which template would you like

to use to send that email? And which marketing profile? So it prompts you all the way through
when you're making these, these decisions. (···0.8s) So if somebody's calling, there's something
that's called the call flow.
(···0.8s) And let's say that this is the first time that somebody's calling in. This is what was on
the whiteboard that I, I said I would show you here. But if this is the first time, let's say we did,
um, a blast of, uh, text messages or a voicemail, then a text message in one of those workflows.
So now they are contacting us. Well, if you have an electronic version like this, that's an actual c
r M system, it might also have a feature that says, Hey, if this is the first time that this person
calls, would you like to set them up as a contact in the system?
(···0.8s) Okay? (···0.5s) And from there, we could say, if this is the first time they called, send
them through this, um, level of, of communications. If it's the second time, we might say, Hey,
this is a hot prospect. Get in touch with them. Make sure that if, if there's a live phone that can
be called on any of these, that it's forwarded to the live phone. So it, you are gonna determine
those kind of steps. All right? But if this one, uh, isn't available to you in your C R m, you might
wanna use this as the, the indication that's the first time somebody's calling.
(···0.6s) So (···1.3s) what it's doing is, let's say that we used a, a phone number that is
associated with one of the ones that we get with our C R M systems. Okay, (···0.9s) well, we
don't want it to go to the C R M system because we're not gonna be answering that. We want it
to go to a live phone number. So that means that if we have it set up so that one of the steps is
to forward it when it rings that number that we had on our, our, uh, advertising, (···0.8s) ring it
forward to one of the phones that we know we can pick up.
Okay? (···0.8s) So, um, it's telling it what number to use, which number to call. We have a, a
work phone, and we have individual cell phones. It could be a number of things depending on,
uh, how we wanna handle this campaign. (···0.7s) And (···0.5s) the, um, next thing that it's
saying is, uh, require the dial to accept, uh, dial to accept, to connect the call and prevent
automated systems from answering. So that's, you know, one option.
But the other thing that I think is important is that you need to decide whether you want that
person that's calling to have their phone number show up on the number that it's, you're, that
you're receiving it on. So if you've got a, a cell phone that identifies the numbers coming through
that their number comes through, or it might be especially do this with, um, Google. So if I've got
a Google phone number, and let's say that I'm not going through a C R M, if I have a Google
phone number, it's set up to be a buffer, as we talked about in the very beginning. So that, um,
I'm not giving somebody my personal cell phone, but maybe I want them to call through to my
cell phone.
Well, on that, I can set it up so that, that number, that Google phone, or in this case, the c r M
number shows up on my phone. So I know that that's business calling, that that's money calling
and I need to answer that (···0.6s) or ignore it, depending on, you know, what the situation is.
But in this case, we said, have the seller's, uh, the caller's phone number come through. Now,
one of the key things that you have to also think about is if this is ringing forward through to
your, (···0.7s) your cell phone or your business cell phone or whatever, there's a certain period
of time, most likely that if you don't answer, it's going to go to your voicemail on your personal
phone.
(···0.5s) That message that is there is probably gonna be different for your family to hear and
your friends, et cetera, um, than it is if you had a campaign that called hundreds, maybe even
thousands of people. (···0.6s) So you don't want them to get your personal answering machine
message greeting, I'll call it, right?
You want them to be one, you want them to get one that is designed for them to hear if you're
not able to pick it up. And that's what this does. Now, we've got a tree here that's starting to
form, (···0.6s) and if you answer it, then the steps that are underneath here, not well, our steps,
if it, it is answered, then they're going to get a notification. My team is gonna get a notification
(···0.6s) and it's going to tag the person coming in. Because remember, this is coming through a
C R M software. So it's recognizing a phone number. It's going, Hey, did this one call before or
not?
So they're responding to a ringless voicemail. We've got, Hey, they're calling us. So this is a hot
prospect. And the fact that we're answering, we want to, to indicate that we've talked to them on
the phone or that we're talking to them on the phone, that stuff happens automatically because
we thought about it in advance. Okay? (···0.7s) So there's a, a tag that's gonna happen, and
then there's a task that's going to happen, and the task is immediately going to be sent to
whoever it is that is designed to answer this phone call. And it's gonna say, get their seller in,
get the seller information and the property details, gather it all and put it in the prospect's profile.
All right? So if they didn't know what else to do, if we were training somebody that that would be
a prompt that says, Hey, yeah, whatever you are doing, drop it all and get this information. Well,
that's if we can answer it. But what happens if we can't answer it? We don't, we're not able to,
we want, want to make sure that it goes in a certain amount of time before it goes to our cell
phone, our personal greeting, we want it to get a greeting that, um, we designed for them.
So the next step, if we click no answer is going to have a tree that says, alright, now (···0.9s) if
you can't answer it and they can't talk to a live person, play this specific recording. So there's a
voicemail greeting designed to handle the call from a campaign that comes in when we wanted
to answer it, but we weren't able to. So there's a whole section there with all the various
greetings and we have to select the greeting that, that makes sense for this, um, particular
(···0.8s) design that we're, that we're doing right here.
Now, since we have a different, um, a different situation, they could even a different split. So did
they leave us a voicemail after hearing that greeting or did they not? So we've got another
branch here that we're, that we're designing. (···0.5s) If they left a voicemail, then we're going to
change the tags. They left a voicemail, we need to follow up. This is a hot prospect, okay? And
then we follow that, uh, rest of that vein all the way through, uh, return the call, gather the
information, et cetera.
(···0.5s) Now, there could be another one after this about how to create the offer, which is
gonna go back to that workflow that we were looking at that said, you know, go check the
comps and, um, give a verbal offer. Get their indication. You know, you don't have to have a
verbal offer either. There are systems where you can just automatically send out, uh, a
message that says, um, based on what you've told us, we will be sending you a packet or we'll
send you an email based on the email information that you left, that will give you our offer.
You know, if you have any questions, give us a call. (···0.5s) Again, you are, you are the one
designing this. So how do you want to handle to be handled? So let's say, and that one, they,
they left a voicemail, but what if they didn't? (···0.7s) So then we click on no voicemail. So we're
going to now create a task that says follow up. And if this person is somebody that we can get in
touch with, you know, then gather their information, or maybe, you know, they left no voicemail
and we're going to delete it again, (···0.6s) that's up to you.
Um, call them back and, and find a, tell them that we, we can find a solution or whatever. So this
is where the personal side is gonna come in. But again, the good part is we're only spending the
time on the ones that (···0.7s) had some indication that they were calling back in about
something that we did. They could have called in and said, take me off the list. (···0.5s) And in
that case then that's what we'll wanna do and we'll put it on the tag that they requested not to be
contacted. (···0.5s) And then we'll probably contact them with something different.
Not a voicemail, but, you know, an, um, email or a, a letter. You know, they might get a postcard
campaign. (···0.6s) So, you know, it depends on what the reason is for us for them not wanting
to, uh, contact, you know, if they say this, this is a, um, something I gave to my, my son and he's
moving in and I'm gonna keep it for the next umpteen years. (···0.7s) Okay, well, as long as they
still own it, they could end up on our list, but we're not trying to tick anybody off. So, you know, if
they told us, don't call me, then we're not gonna call them.
We might do something else. All right, so that is a call flow. And I told you that we have tags.
This is just an indication of different things that could be tagged. It's the first, um, touch of
driving for dollars that ca came off of one person's list, or this is an active investor. And category
two might be an active investor who does, um, rental property. So they're landlords, um, active
investor number one could be people that we've identified doing flips. And you might have, you
know, a, a variety of categories or descriptives that you use as tags.
But what it does for us is help us to tell not only who that person is, but how they've been
contacted or which contact they they've had at that level. Um, and (···0.6s) that's gonna help us
grab a group of people and do something on a mass basis. Okay? 'cause usually these are
going out (···1.3s) anywhere between a couple hundred to several hundred (···0.6s) and, and
that's only because we're not one of the ones doing thousands at a time.
'cause we have to be able to man, the percentage of calls that come in. If we (···4.2s) let us
know one way or the other, then that could be massively overwhelming. So you're gonna be
designing, um, the, the size of your campaign based on how you can handle those res results
as well. All (···0.5s) right? (···0.8s) I did do something for us (···0.7s) for you really (···0.8s) in
creating a (···0.6s) template, (···1.7s) and I'm gonna share it right here.
(···1.5s) So this template is a workflow design template. And all I'm trying to do is get you to
think about some of the things we've been talking about and the steps that we've just
incorporated this time. So for example, here's the workflow design template. And I said, you
know, if it's a workflow, you might have wf, it's a call flow. You might have, uh, cf, you can even
change this to call flow design, right? And who you, you know, the, the campaign just to help
you identify which campaign was this.
You can give it your own name. You can say this was a, a web lead campaign, or an email
campaign, or a voicemail campaign or, uh, tar. I would keep in mind who the target is, like in this
case, motivate sellers. And then the SubT targett I put on here, these are absentee owners of
vacant properties. (···0.6s) And you would put in maybe the area even because we work in
multiple areas. So which, which group is this? So these might be part of what you tag folks or
identify them in their, their contacts.
Um, and then think about as you design it, do you have more than a mailing address? Do you,
were you able to append the email address? Could you append the phone number? (···0.8s)
And when do you want this to start? And these are kind of things over on the right hand side
here that I kind of added. Um, when, (···0.8s) what's the start date on this? When did you do
this? Because you might keep this as a part of your files and you might wanna go back to it if it
turns out to be really successful or say, okay, what, what do we need to tweak because this
should have worked. Um, how many leads were we working with?
You know, did we overwhelm ourselves? Did, could we do a lot more? How many responses
ended up from this campaign Now since we named the campaign, if we put that on a tag, now
we can go back and track it too. Depending on your C R A C R M system, you might be able to
track it that way as well. Um, how many potential deals out of those responses did we end up
having? And out of those potential deals, how many deals were done? So these, these are
some of the things that you're going to use to try to help you identify, was this a successful
campaign or, you know, is this something that we need to tweak a little bit more?
Um, do I need to (···0.6s) bring in a, a pro on writing some of my copy for me? Um, was this the
best way to handle it? You know, so you're gonna be testing your own markets for stuff. So the
next part of this is what kind of contact type. Now I could have done this in a flow sheet, a flow
kind of thing, but since you just saw an example of that inside of A C R M, this is kind of, you
know, just helping you track in your mind (···0.8s) if I do a, a ringless voicemail as the in initial
contact, you know, so I'm putting that in there, right in that first box, okay,(···0.9s) R V m initial
contact, the result is no, no reply.
Then what do I want to do? So what next? I want 'em to wait 10 minutes. (···0.7s) All right? In
my actions here, I might put things like, you know, add the tag of, uh, first contact R V m or I
might send a task out, you know, and say, you know, check the results of these, you know, did it
go out successfully? Or I (···0.7s) whatever.
There could be a number of things that could go in there. (···0.6s) So that's, if there's no reply,
what if there is a reply? What do we want to happen then? Well, I wanna update the contact file.
I wanna know that they responded. I wanna change the status from a suspect to a prospect.
Um, maybe I wanna tag the response, you know, since they responded, are they interested?
Not now, maybe later, you know, down the road a year from now. So I might have a variety of
responses, uh, tags for responses based on what I, I talked to them about.
Or it might just be a very detailed note on their, their client file. Um, and then, you know, in the
workflow, do they get a follow-up workflow depending on what was talked about when I spoke to
them or when they, when they reply? So the workflow follow-up could also be, you know,
another, a different form of communication. If they re responded to a ringless voicemail and it
said, you know, tell me the best time to talk to when you call me back, leave me if I don't get the
chance to answer your call, could you please let me know what the best day and time is to
contact you back?
So my workflow follow up could be a very short one based on having somebody that's
responding to, um, telling, telling them (···0.6s) or, or them telling me when I should contact
them. Okay? And so I'll say, uh, send text message or, uh, send text message. Is this a good
time to talk? Or something like that. Okay? (···0.7s) And (···0.8s) let's say that it was not respo,
uh, no reply.
So the next thing might go out here and my, my workflow is I send them a text to follow up
(···1.0s) and 'cause they didn't, uh, answer in 10 minutes. They didn't notice that they had a text
message, then I might wait a day if they don't see this text as well. (···0.6s) All right? But if they
do see it and they reply again, I'm gonna have a set of steps that go along with that. I just
copied these all the way down just so that you would see something in there. But your design
doesn't have to be this, your design could be custom to whatever they're doing. (···0.9s) Next
one down is pretty much what I was talking about when we were, uh, looking at everything on
the, the wall behind me.
(···0.6s) So the next one email, I left a, the email might say, I left you a voicemail and I left you a
text. Not sure if you got it, uh, or if I had the right numbers. Hopefully this email is reaching you
and you know, if, if you're interested in selling that vacant property, let us know, blah, blah blah.
Remember, I can tie the message being very specific to the vacant property because if you look
back at the top, (···0.6s) that was the group, the SubT targett here (···1.0s) that I am contacting.
So my message is gonna be very specific to these guys. (···0.6s) So I left you a voicemail and a
text, not sure if this is the right one. Really wanted to know one way or the other. If you're
interested in selling that property now or in the future, you know, please let me know and blah,
blah, blah. (···0.8s) So this follows it all the way through. If I don't get a, a response from that,
you know, I can contact a week, a week later with a letter, uh, letters might say, I've been trying
to get in touch with you. Um, if I don't get a a response from that, maybe I might say, you know,
well, you know, they could be on vacation, they could be overseas.
So a month later I'm gonna have a different contact. And then it just keeps following down. So
this form is gonna be available to you for you to think through a, um, a contact, you know, a
(···0.6s) design of your customer's experience or as we call it a workflow. (···0.6s) And I'll try to
do one for the call flow as well, just to kind of prompt you through what do you want to happen
next? What do you want to happen next? Whether you have a C R M that does that for you or
not, you know, having something like this could help you just, um, brainstorm with your crew on
what you want.
(···0.8s) So that's kind of how we build these out. And when you have a specific group that
you're talking to, uh, you're want, you're going to want a specific message in each of these texts
and emails and letters, et cetera. And that's what we're gonna be talking about in our next
module. Uh, it's all gonna be about designing the creative pieces to go along with things. And I'll
show you some specific examples there too.
Okay. (···0.9s) We'll see you on the next one, right, PIP, (···0.8s) Awesome. Talk to you guys
soon. (···0.1s)
(···3.7s) Okay, so welcome to our video on negotiating. (···0.9s) And main thing I wanna talk to
you about as far as negotiating is that this doesn't have to be a, a one-sided, somebody taking
advantage of somebody else or getting the upper hand on somebody else. This is really about
not a give and take even, but a give and give so that each side is receiving, you know, from the
other, other side. (···0.7s) And it's also about finding the perceived value. (···0.5s) And, and
(···0.5s) this will come up in another slide too, but perceived value is different for everybody.
Just because we think something is one way doesn't mean the people on the other side are, are
gonna see it. And I should have done this. There's an, there's a, uh, it's not a meme, um, but
there's a graphic with (···0.8s) what, depending on which side you're standing on with the
number nine, one person is looking at number nines from this perspective. And the other one is
looking at it from this perspective. So the one on the other side looks at it and it see, they see a
six.
(···0.7s) Well, the one standing on the side that's upside down, and I do this with shoes all the
time in the stores. If they have the little sticker on there, I'm going, is this a six or is this a nine?
You have to look at the size to be able to say there's a truth there. But when you're on either
side of that, um, that perspective, it, it, it really is a matter of what that person sees and what it
means to them. (···0.6s) So how many people look at a six and go, well, that's really an upside
down nine, right? That doesn't happen.
Uh, and then the other thing is that when you're talking with somebody, you need to know their
trigger points as well. Um, so it all, it still goes back to building rapport as far as negotiating. It's
much easier to negotiate with somebody who likes you and you know, you, who feels like you're
out to help them too. It's also a matter of controlling any expectations that somebody has.
(···0.7s) And when I think about that, I go back to the conversation that I was saying, um, the
person who says, yeah, the other houses in my neighborhood sold for 500,000 and by the, my
house is the same as theirs, and they expect that it's gonna be 500,000.
And then by controlling the expectation, my question to them is, did you see those houses
before they sold? And are you familiar with what was done? Is what yours, um, looks like now
the same as theirs when it was sold at that amount? And probably the que the answer is no. But
we're, we're controlling the expectations with conversations like that. (···0.6s) We also want to
(···0.8s) be honest, that goes with your integrity.
So, you know, don't, uh, try to, um, fudge things that are, are, you're gonna obviously be caught
on later on, whether you're caught or not. You shouldn't fudge 'em. But, you know, just again, try
to control the expectations and, (···0.6s) and, uh, understand the perception there. (···1.0s) And,
you know, really find the win-win in it. (···0.8s) It comes down to when you're negotiating, it
comes down to your attitude being one where you're trying to help them. But (···1.0s) if I want
somebody to (···1.5s) help me to help them, I'm gonna, I'm gonna say just that, you know, help
me to help you out here.
What is it that we need to do to make this work? That kind of thing. So how do you, how do you
be contrarian when it comes to help me to help you? (···0.6s) Right? (···0.8s) And so then
you're gonna take it from there. Um, so the, the question is then, you (···1.6s) know, what, what
can we do?
What points can we identify? Where can we either control what's going on or where can we, um,
negotiate the terms? And we're gonna be coming up on that here in a little bit. Uh, I wanna, I
wanted to (···0.8s) share a quick story about how long I have been working on negotiating with
my son. And it, it, (···2.0s) it is funny because, um, it kind of backfired on me later on, but when
he was younger, whenever he wanted something, I wanted him to know the value of, uh,
earning whatever was given, even though it's given.
But, you know, if you want something, what are you willing to give up in order to get that thing?
'cause it's not always you give me, gimme, gimme me, that kind of thing. So when he was
young, he used to trade back massages, you know, he was too young to work, (···0.6s) so he
used to trade back massages. And for somebody who worked a lot, that was a really good thing.
He was small enough then that I think he could walk on my back and it felt great.
(···0.7s) But, um, and he got a little bit older and (···0.7s) he wanted, I don't know if you know
what a ribstick is, but it's kind of like, if you can imagine an inline skateboard where the two
pieces of it twist this way as you're going forward on it. Okay? So they call 'em a ribstick,
(···1.1s) and it, (···1.5s) those things are like a hundred bucks at the time, I don't know what
they are now, if a price went down or anything, but when they first came out, there were like a
hundred bucks. (···0.9s) And so he wanted to get that.
And I said, well, what are you willing to negotiate? (···0.9s) And he said, um, back massages. I
was like, I have so many back massages built up. You know, so many banked that, that no,
we're not talking about that. And he wasn't that little anymore. So it's not like he could walk on
my back. Uh, he was probably a early teens, I think, at that point. (···0.7s) So sometimes you
have to get creative and think outside the box because it's not like he's gonna be able to earn
anything. Um, there wasn't, there weren't chores that he could do in addition to anything he was
responsible for that was gonna earn him any money.
(···0.6s) So (···0.8s) the best thing that I could come up with, especially with the, the house that
my, uh, parents had, (···1.0s) is that he would trade 10 family hours, (···0.8s) 10 family hours for
the ribstick. (···0.8s) That means that, (···0.6s) and even if his cousins got paid for doing
something, especially lawn work on an acre of land there. So even if his cousins got paid, he
wasn't allowed to get paid until he worked off 10 hours.
And anybody in the family didn't have to be his grandparents. Anybody in the family could ask
him for favors. And they all knew it. Uh, they could ask him for favors and he wasn't allowed to,
to get paid. Uh, I don't know. My dad might've slipped him every in something now and then, but
my dad also understood what I was trying to teach him, so hopefully he didn't give him too
much. But (···0.8s) anyway, um, so he did, he worked off the, the 10 family hours. (···0.6s) And
now going through this for many years, and this is just a couple examples here, going through
this, through this for many years, (···0.5s) as he got older, um, he used it to (···0.5s) his
advantage knowing that he was gonna have to please me with something in negotiating.
(···0.7s) So he'd say things like, mom, you know, that flat screen TV you were gonna give me?
(···0.6s) Well, um, I don't, I don't wanna watch the tv. I would really rather have a (···0.5s) plane
ticket to LA of what?
(···1.4s) But here's the thing, the, the, (···1.6s) the coach that he was paying to teach him about
dating and business and stuff like that (···0.6s) was, they had a, a contest. And the first 20
people that did an essay about why they wanted to go, and we were living in, uh, I think we
were living in New York at the time, (···0.7s) so he's now a teenager wanting to fly across the
country to go to a seminar (···0.6s) that, um, is gonna be a bunch of young men like him in
business and stuff like that.
And I'd seen the, the coach that he was watching and, and, uh, the, the, the thing that I liked
about him is many of his concepts were, uh, Tony Robbins kind of things, but delivered in a
millennial language, you know, that the millennials would, um, be receptive to. So (···0.5s) he
said, if the first 20 people, for the first 20 people that not only write the essay, but also show that
they're serious by producing a plane ticket, then that's how they're gonna select who gets to go
for without having to pay the, the, uh, fee.
(···0.6s) So there's still some expenses there. And I'm, I'm like, oh, no, how do I do this? I'm
teaching people across the country, he's wanting to take a class, but from somebody else.
(···0.5s) And he's never even, I don't think at that point he had even left the state. So he had
flown, oh yes, he had, he had gone back and forth to North Carolina about, about that time, but
going across the country, I was nervous.
But he came at me with that negotiation of, mom, you know how you wanna give me the tv, but I
don't wanna spend my time watching the tv. And for about the cost of that tv, I could get this
plane ticket. He said this. (···1.3s) And not only will that, um, that experience, I think it was a
millionaire mindset kind of thing. Uh, not only will that experience happen this weekend, but it
will stay with me forever, mom, (···1.3s) it will be an investment in me, not an expense, basically
is what he is saying.
He hit all my trigger points. (···0.8s) So, of course, you know, I, I caved, he didn't get the tv, he
did get the ticket. He did win the, um, the, the entry fee to this, uh, seminar. (···0.7s) And
(···0.6s) he came back all fired up and pumped up with business. So it was a perfect thing for,
um, him to learn all those years how to negotiate.
And if any of you have any kids or if any of you have any significant others that you can practice
with, this is negotiating is an awesome tool to be able to, um, learn to implement and definitely
to build your business. (···0.7s) Pip, have your kids ever come at you like that unexpectedly
being able to, to negotiate with you and, and surprising you? (···0.7s) My kids are a lot younger
than that. So they're, I (···0.8s) I, I always made the comment when my kids were really little, my
kids are, what, 18 and 16 as of this recording?
Um, and, um, I remember making the comment when they were really little. I said, I wanna write
a book, how to negotiate like a four year old, (···0.6s) because the four year old, they just don't
take no for an answer. They just keep asking and asking and asking and, and, and no to them
just means not right now. And they just keep asking. And it could be, you know, for something
very basic. Uh, but no, I don't think they've really come up to me (···0.7s) with, you know, a
similar type of con consideration that you're talking about.
I'm trying to think of any specific stories with my kids, you know, to to, to chime into what you're
saying. I mean, I definitely agree (···0.6s) with the, um, we're not trying to create a win-lose
situation here. We want everybody to win. I just, I, I (···1.0s) thought six months ago created a
class called the Tri, uh, the, the the Triple L sales system, which is all about negotiation.
And what it comes down to is, is listen, lead and link if you listen enough. And those are the first
five rules of, of, of sales is listen, listen, listen, listen, listen. (···0.8s) And the other five rules of
sales, in my opinion are, are support, support, support, support, support. If I listen to my
customers and I support everything that they, that I can do for them, (···0.6s) I'm never gonna
want for business ever again in life. Because those two things go together. You're always gonna
be there.
And so my goal is to listen to the customer, (···1.2s) lead them to wherever they want to go, and
then link back up whatever my service may be to (···1.3s) get, you know, the product that they
need. And so if we listen lead and link people in those three ways through a negotiation, we're
always creating win-win scenarios. Because (···0.8s) I mean, I, I love it when, when (···0.6s)
salespeople come up and they say, sell me this pen. (···0.8s) Well, my first question's going to
be, well, Vicki, do you, do you, are you, are you in the market for a pen right now?
If you say, I don't, I don't ever use a pen, well then why am I selling her a pen? I don't get that
mentality. I don't wanna try to sell something to somebody that doesn't need it. It'd be like, Vicki,
um, uh, and this is a bad example, but, uh, you know, let's say Vicki doesn't wear glasses,
doesn't need glasses, (···1.2s) and me try to sell her eye (···0.7s) surgery or contacts or
something like that. I'm trying to sell her a product she doesn't need.
So the mentality, uh, and it's kind of like trying to sell an ear, you know, earrings to people who
don't have ears. I know that sounds weird, but you know, the mentality of why would I try to sell
a product or a service to somebody who doesn't (···0.9s) need it? (···0.6s) Now, I may be naive
as to what somebody does or doesn't need, but for me to say, sell me this pen (···0.5s) and,
and I try to sell you something. And, and, and I'm trying to tell you it's features and benefits and
all this kind of stuff, don't lead with features and benefits (···0.6s) that's gonna get you smacked
every time.
What you want to lead with is questions, and then they'll tell you (···0.8s) what they want, and
then you can get the feature or benefit that what it leads to them, so you can link that product to
whatever they needed by listening at the very beginning. So yeah, I'm all a big fan of negotiating
at a level that is listen, listen, listen, listen. And they will tell you what they want. Mm-hmm. So
here's one mouth. Absolutely.
All day long. (···0.6s) It's funny that you said that. My, my very first job that I interviewed for,
they asked me to sell, uh, they, they, you know, pointed out my purse and they asked me to sell
my purse, (···0.8s) you know, and really it's, it is trying to point out the features and benefits, just
like you said, but it was a sales job that, you know, was clothing store. So it made sense for
what we were doing. Um, and anything, any contest that they had to get out of vacuuming the
store, I won. So (···2.0s) that's just the, the, (···0.5s) the ability, the, the skillset that you, uh,
wanna have when you wanna get out of vacuuming.
I, I've never been really good at domestic kind of things like that. (···0.8s) But anyway, you
know, it's important. I like a clean home, so I'll do what I need to, but, uh, whenever I could get
out of it, that's, I would develop that, uh, ability to, to persuade. (···0.9s) So speaking of
persuasion and persuasion, I had, um, asked Pip if he had heard of this author before, and he
had not.
But, uh, Robert Cialdini is a, an author that wrote a book on influence, in influence the
psychology of persuasion. And persuasion is when you're convincing somebody or persuading
them, convincing them, uh, to, (···0.6s) to do something, to buy something, et cetera, right? But
persuasion is a little bit different, and it, it, it's really all about having everything set up so that
you're preconditioned or predisposed to accept the message that's about to come.
(···0.8s) And so there were a couple of things. He was on a, a video that I saw, he was
interviewed. There were a couple of things that were very interesting, and, and they did, he did
a lot of studies, um, and, you know, uh, a lot of research (···0.9s) in writing the books and the
things that he learned in the, the Persuasion book came out of it. But for example, when it
comes to marketing, and I'm always interested in anything that has to do with marketing and
advertising, there was a study that, uh, showed a (···0.6s) mattress company. And the mattress
company had two different types of ads.
So that's like split testing, right? So this is more on the psychology side of it, when they had the
mattresses with a background that had money behind it, I don't remember if it was coins or
dollars or whatever, but I wanna say coins for some reason, uh, maybe that's the image that
was in my head, but they had money behind the mattresses. So anybody that saw those
mattress ads was thinking about the price of the mattress, (···0.9s) okay?
(···0.6s) They had another one that had clouds. (···0.8s) And the, (···0.5s) the background of
the mattresses being clouds predisposed people to think of comfort, not the price. (···0.9s) So
there are things that, that can be done even in advertising with backgrounds that are going to,
uh, folks to receive the message you're about to give them, right? Uh, they, they, there was
another interesting thing in there that, um, they had a guy on the street basically going in asking
girls on dates, (···0.9s) and the, uh, the guy was pretty unsuccessful until (···1.0s) they put him
in front of a flower shop, you know, the, the flower shops that had all the flowers outside and,
and, um, in the buckets and whatnot.
(···0.6s) And when he was asking, when he would approach the girls or ask the girls on a date
outside of the flower shop, he, (···0.5s) he had some success there. And so it's because the
flowers represent romance and things like that, and the mind is pre, um, predisposed to be
romantic and, uh, receptive to those kinds of messages.
(···0.5s) And when you think about the fact that you can do that with, (···0.8s) with your
marketing, with your negotiating, then you understand some of the things that we learned in
sales from early on, early years. (···0.6s) So, pip, (···0.7s) when, when you were learning about
sales, do you remember things?
I know you know what mirroring is, you know, we talked about that before, but do you remember
(···0.7s) being told, you know, if you're talking to somebody, get your head going up and down?
Well, yeah. I mean, when you want somebody, I mean, and if you want somebody to agree with
you and say, you know, that guy that's talking with the glasses on right now, he's really cool.
You wanna, I mean, you can say that. I mean, unfortunately, if you're on the phone with
somebody, they can't hear your head rattling, maybe mine, they could hear rattling, but the
average person they couldn't hear.
So yeah, if you can, you know, mirror that mentality and they, the people start to agree with you,
and then they don't even know why they're shaking their heads many times Because it's hard to
say no when somebody's bobbing their head up and down, saying yes. But then as you transfer,
that's a really good point. You can't hear it over the phone. You can hear a smile over the
phone, you can hear a smile in the voice, but what you can do is get them to start answering
yes questions, answering obviously yes questions.
Would you agree that so and so? And when you get them saying yes, then when you want them
to, uh, agree to whatever it is that you wanna say, they're already predisposed or saying yes
because of those previous questions. There's a lot of psychology behind, um, sales and, and
negotiating and, (···0.6s) and sales is not a bad word. It's really, really not. Some people might
think that way because they, um, they've heard bad things, you know, car salesman kind of
thing. That's why Saturn went, uh, totally different direction and, and change the way that
people experience sales in the showroom.
And, and that was different. But when you understand, (···0.8s) were you gonna say
something? Yeah, say, if you look it up, and I don't know, I'm gonna guess it's probably Latin,
because it seems like a lot of our language comes from Latin, (···0.5s) but the word sales in
Latin means to serve. And if we really look at this, (···0.8s) sell sales is a five letter word. Well,
so is serve. Um, and so if we can change the mentality of, I'm, I'm here to sell you something,
I'm here to serve, (···0.5s) I'm here to serve.
If I can serve you and help you in any way, shape, or form, you're gonna look at that and say,
that sounds like a good idea, I'm here to serve. But if you, if you say, I'm here to sell something,
well, then people automatically, I, I've said this multiple times already either, but you squeeze
together. But if I'm here to serve you, there's no way that anybody's gonna be like, that sounds
like a great idea. I mean, there's, there's religious terms that, you know, we're, we're serving.

And, and that's the mentality we gotta have when it comes to negotiation and sales is I'm here
to serve.
That's the, the next thing you have up there is perception. If my perception is that you're just
trying to take something from me, then yeah, oh my gosh, I don't wanna talk to you, but oh,
you're gonna hear, you're here to serve me. Yeah, what do you wanna serve? And so there's a
whole mentality that goes to that. And so, mm-hmm. I'm a, I'm a big fan of, and I go right back to
it. It's not about features and benefits, it's about listening. How can I serve you? How can I help
you?
If I can help you, I'm probably gonna be able to sell you something. That's what sales is all
about, (···0.5s) Right? And, and when it comes to real estate and keeping in mind that we're
already dealing with people most of the time as far as motivated sellers go that have a problem
and they need to be served. Um, but we have to be careful, you know, there's some personality
types that want so much to help people that they will hurt themselves in the process. So just
make sure that whatever it is that you're negotiating, that it works for you too.
Remember that win-win or the win-win win, if you've got a, a business partner in, in there, um,
you have to be part of that equation. That is also benefiting too. Make sure that it's not lopsided
against you either. (···0.8s) So remembering that people's perception is their reality, whether
it's, whether it's (···0.8s) true to you or (···0.6s)whether, you know, you think that it's totally
insane, it doesn't matter. Their perception is their reality. And unless you change their
perception, you're not going to change their reality. So it's really a matter of getting them to
perceive the benefits of what you have to offer and show how that those benefits are going to
solve whatever problem it is that they're facing, because hopefully you're talking to them
because they have a real estate problem (···0.7s) or property problem as, as pip likes to call it.
So if we can show, show them, like Pip was saying before, an all cash deal doesn't mean that,
you know, that's exactly what they need. It could be that, um, what they need is a tax break and
haven't really realized it.
They don't need to be hit with all that, uh, tax, um, that they're gonna be, uh, faced with. If they
take a lump sum, when it, the benefit to working out this seller financing is that your tax
implication is going to be reduced. Talk to your, your team, you know, talk to your tax, uh,
advisor. Oh, you don't have one. I can recommend several if you'd like, and that's another way I
can serve you, right?
Um, but get them to perceive the benefits. And sometimes you do have to point that out, you
know, all the different ways that it makes sense for them. And then remember that (···1.2s)
objections are really a request for more information. Unless you're Pip's daughter, then you
know, the objection means, means I'm gonna hit you with this again. I love the fact that they
keep saying, you know, no, doesn't mean (···0.6s) I'm not gonna get this today. I might ask
again, or I'll go ask mom, I'll find another way around.
(···0.5s) But, uh, I don't know where we lose that at some point. Um, so there are a request for
more information, and anytime you get a no, (···1.0s) just realize that it doesn't, it's not against
you. The no, they're not saying no to you. They're saying no to whatever it is that you're offering
them. So don't look at it like rejection. It's, it's really not an objection is just a, a moment in time
where they're not perceiving that this could work for them, or maybe they're not telling you.
So the other point to this is that you have to uncover all of the objections before you'll get them,
before you'll get to the yes. (···0.6s) So you can even point out, um, you know, know, yeah, I'm
not gonna take this personally. So whatever it is that's holding you back, if you could, you know,
just share that with me, then I might be able to, um, e e (···1.9s) either agree with you or just,
you know, point out something that you hadn't considered.
(···0.9s) And (···0.6s) there's something called the Ben Franklin close. Have you, uh, have you
ever d done that before? Pip use a Ben Franklin? Yeah, I mean, I, (···1.1s) I'm not a huge fan of
it, but yeah, it's definitely a, a tactic that a lot of people like to use. (···0.8s) So the times that I've
used it, it was really there to uncover objections. And my, even my mom told me, you know, if I
had trouble making a decision, then write on the list of pros and cons. You know, write the pros
on one side and the cons on the other, and then figure out, you know, what's real and what's
just the emotional in the decision, and remove the emotion and make a good, valid, uh, decision
for yourself.
(···0.6s) And so when it came to people that just could not move forward, because it happens
with some people, they can't move forward in making a decision of any kind, 'cause it's not
making sense in their minds. So I'm a very visual person, so I'll say, you know what, my mom
always said that two heads are better than one. So why don't we do this together? Why don't we
work on this and, uh, create a list of pros and cons, and then we'll figure out, you know, what
really makes sense.
And you can make a decision from there. (···0.8s) And then we'd write out all the pros, and of
course, I'm gonna help them with the pros, right? (···0.6s) And then when it comes to the cons,
now I don't know what all the cons are, but I need them to (···0.8s) put them out there so that
we can talk about them so I can see if it really is something that works for them or not. Um, from
my perspective, maybe I haven't served them in finding out all those things that they are
concerned about, and I need to do that.
So when it comes to the cons, maybe that's my opportunity to ask them if they would like a, a
beverage or, you know, I'm, I'm gonna grab some water, why don't you work on that? And I'll get
us a couple of ice teas or some refreshments or whatever, so that they're not feeling like I'm sit
sitting over their shoulder and waiting for them to, to, uh, create this list. But if they're being
honest about it and they're coming up with the cons, then, you know, it might be the expense or
they're afraid of, you know, a, a, a, a job being un uncertain or, um, that there's, uh, additional
things that, that I don't know about that are now on the cons list.
Now we've uncovered the objections and we can get to, um, a, (···0.8s) a point where we can
address them. If they can be addressed. I'm not going to offer some kind of solution that isn't
valid for them, uh, but I do want to be able to (···0.7s) put everything on the table and then make
them, or allow them to make an informed decision based on that.
(···0.8s) But when the perceived value of what you're offering is taking away the majority of
whatever their pain points are (···0.6s) and giving them a way out, (···0.7s) then when they can
see that, and it doesn't have to be forced on them, but when they can see that sometimes
people wanna think about it, um, then in those cases we can help them. We can serve them and
provide a solution. But here's the thing, if you don't follow up, like what we were just talking
about last time, then by the time they get to the point that says, you know, (···1.1s) you know,
I've let this settle in my mind for a while, (···0.8s) and of all the things that we talked about, it
really does make sense to do X, y, Z, (···0.8s) then, you know, whether that's seller financing or
not, taking all the cash up front or the amount that you're willing to, to offer them, and you know,
what they would otherwise, uh, be facing if, if you weren't, uh, making the offer, then (···0.6s) if
they are agreeable to it and you've walked away and you haven't followed up, somebody else
could step in, right?
When they're primed by the information that you've given them.
So again, it is very important to, to, uh, go follow through with your follow up on, on, uh,
whatever their situation is on whatever stage that they're in. (···0.8s) So as we get to the
negotiating side of things and contracts and, and working stuff out, (···0.8s) there are (···0.9s)
some things that you can control.
This is assuming that this is an acquisition, (···0.6s) and inside of the contracts, (···0.8s) there
are things that you can accept or, or decide not to accept, like the condition. So inspections will
(···0.5s) be your, your friend there to help you control things, um, if there's anything, especially
with (···0.6s) the highest and best use of a property. The next thing, once you discover what the
highest and best use is, the next thing you have to consider is, yes, this is the best use for it,
this commercial property or whatever I'm looking at.
But is it feasible that possible to be used this way? So the results of feasibility studies could be
another one. Um, financing. We know that that can be, uh, a stickler. Sometimes it has to come
in at a certain, um, interest rate and with certain payments, et cetera, uh, or that the property is,
um, appraising at a certain amount. So, uh, the, the financing can take place. (···0.7s) The, the
repairs, what kind of repairs, or if there's anything that's going to be required of the, um, of the
seller prior to you acquiring that property, you know, then, then, uh, that could be a control point,
um, that you're, (···1.0s) the repair cost may be the, the question there.
(···0.8s) And sometimes you see in their other party approval. (···0.7s) Now this one, I think
because of somebody saying, well, that other party that could approve or that I could require the
approval of would be my cat.
I've heard that story so many times that it makes sense that some states might require you to
mention specifically whose approval is needed. So if there's a partner or if there's somebody
else that is involved there, uh, some states have a, a space on their, on their contracts that have
the, uh, approval needed by so-and-so. Uh, so those are some, some of the ways of controlling
what's happening in, in your offer.
But now what are some of the things that you can use (···0.8s) as far as negotiating the terms?
(···1.0s) Well, we can negotiate the amount or, you know, the price, the purchase price. (···0.6s)
We can negotiate, um, the timing, um, when it is to close. (···0.9s) And sometimes people will
push out the actual closing so that certain things can be done. And I know that not everybody
thinks about these things, but (···0.8s) if there's work that needs to be done and you're want
wanting to acquire the property, you might have money upfront as earnest money deposit, et
cetera, (···0.7s) but push off the closing until, you know, maybe some repairs are done.
So that, um, a (···0.8s) financing feature will be, um, a acceptable, doesn't have to necessarily
be a bank, it could be a private financing, but there, there could be a, a reason for the transfer to
be delayed. Um, financing costs.
(···0.7s) So that's something that can be negotiated. Who's paying for what, even closing costs.
So sometimes you might buy down a, a, (···1.2s) an interest rate for someone, or they might
buy it down for you, or you at least negotiate, well, you know, I'll, I'll, I'll buy it at this price, but,
you know, will you pay this? (···0.9s) And, um, so, so many things, everything is negotiable. Um,
clo who's paying the closing costs possession date? So just because we close on one date,
(···0.5s) it doesn't necessarily mean (···0.7s) that you are going to take possession on that date.
(···0.6s) It might be that, um, you get in there and rent it prior to closing. (···0.9s) It could be that
somebody else is living there and that they need to rent (···0.6s) up until closing or, uh, uh, uh,
after the closing, I should say this one is prior to closing, but after the closing, and that just
happened, we, we have a property that's under contract and they wanted to know could they get
in or could they leave?
Let's see, no, who's coming in? So the, these one, these people are buying it. So they wanted
to, to be able to get in (···1.3s) prior to the actual closing, like a few days because they were
selling their property and needed someplace else to go. Now, that wasn't from the very
beginning, it wasn't in the original contract. So they're asking to amend a contract. (···0.6s) And
the problem with that is that what happens if the closing doesn't happen, you know, but (···0.7s)
that's, if we're selling it, it's a totally different perspective if we're the ones that are buying it.
So, uh, we might want to get in there and start repairs prior to closing. (···0.8s) And, um, if, if
you're wholesaling, uh, another one on that one would be that if it, if there's nobody living there,
you might wanna get in there and do a quick cleanup on it, not necessarily repairs, but if you're
gonna be wholesaling to somebody else and you know that sweat equity would benefit you in
being able to get a, a higher amount from it, then you might want to negotiate an early, uh,
possession or access to the property.
(···0.5s) And that's certainly negotiable too. Um, as a matter of fact, I had some people, uh, a
young couple that was having a hard time finding some property, and the one that they did find,
the owner wouldn't come down on the price at all. (···0.5s) And so it was overgrown, it needed
some, you know, cleanup, et cetera. And the question I had to them was, are you willing to, you
know, in order to get this first deal under your belt, are you willing to go there and take care of
the, the yard work that needs to be done?
And the, the, the few things that would make it look better if you were gonna wholesale it? And
they said, yeah, sure, we would absolutely do that. They presented it to the owner of the
property (···0.6s) and he wa he just had a number stuck in his head. It was only a $5,000
difference between what they needed to, to, uh, buy it for and what he, um, what he would sell it
for. So they were willing to put in the, the work and that way they could get a higher price from,
uh, wholesaling it (···0.5s) and it would make sense to them.
(···0.8s) And it's so funny that it turned out that they ended up keeping that property. It went
through a lot of other issues, uh, with him passing away and then having problems with the
attorneys, even though the family said that they would, they still wanted to sell the property and
honor what he had, uh, agreed to and so on. But it ended up being one of the properties that
they kept it. And, and, uh, that's what equity, uh, was the beginning of a, a snowball effect or a
momentum that was building.
And they are, um, they're doing this full time and, and I get reports from 'em every so often that
tells about the next property they did and the next one and all the creative things that they did
because they were willing to think outside of the box. (···0.6s) So (···0.7s) you never know
where that stuff is gonna lead to, um, if you are going to be assigning, or even if you don't think
you're going to, you may still wanna have the ability to assign the contract in there as a term.
Now, I don't know, pip, have you run into anybody having problems with, uh, seeing assignment
on there (···0.6s) and Well, I mean, I've had, yeah, I've had people ask what it is, (···0.9s) and,
uh, one of the best ways, I mean, and obviously anybody can negotiate however they want, but
one of the things that I learned this years and years ago have the assignment on every contract
because we use that for asset protection and tax planning as well. Exactly. And so that it's real
easy to answer somebody and says, what's the assignment clause all about?
And whether you have and or designated entity and or assign or you have another clause in
your contract, when you have that in there, it gives you the ability to make the offer in
corporation A and assign it to corporation B, that MO might both be your corporations, but
maybe you're making offers in one co one corporation and holding property in a different
corporation for tax or asset protection purposes. And so, with that being said, i's, I always say,
I'm not even sure who, who's gonna close this property.
Is this gonna be me? It could, it could be a different corporation that I have, it could be one of
my business partners that's gonna close this deal. And so that's how I usually have answered
that question in the past, and it's completely an accurate question or an accurate, an accurate
answer. (···0.7s) Yeah. (···0.6s) And you know, there's, there's a couple different ways to look at
that is a lot of times, you know, people will take properties that they're holding onto and put
them in a separate corporation, and you don't even have that corporation in existence yet.
So by the time we close, I can have that done, but until I have it done, I don't know what name
it's going to be titled in. So I need to be able to take this contract and have the ability to assign it
to my other entity once that's created. Um, so that is definitely one, and I have seen it where,
you know, if it's, if it's says and or signs after somebody's name, or if it says and or designated
entity, which means the exact same thing, then sometimes when realtors are involved, they
have heard that there's flags, red flags go up when they say and or signs.
So sometimes having it put inside of the contract somewhere that is, you know, the standard
language that says, um, buyer may elect to, to take title or to close under an alternate entity
name, blah, blah, blah. So have your attorney have the right language for wherever you are.
And that doesn't have to be an issue. So it may be that, you know, you have to explain, I may or
may not be the one at the closing table. It might be me, it might be one of my partners.
Um, it might be somebody that represents the entity that we close in, uh, just, you know, so, you
know, but we'll get it, we'll get it done, don't worry about that. (···0.7s) Okay. (···0.6s) So just
wanted to address that since it, it has been a red flag for people in the past, but when you
understand how to explain it, then it's not so much of a, uh, an issue. But if you are going to be
wholesaling or if you're going to need to transfer it to, uh, an entity that you're gonna hold in,
that has to be in the contract. It's a, it's a (···0.6s) non-negotiable for some people.
Um, and, and the other alternative would be is that you'd have to close, you know, if you were
willing to move forward and, and they absolutely won't allow the assignment of contract in there,
which happens with banks sometimes res. Um, they, they're like, okay, you have to, you have to
close with this. I don't care what you do with it afterwards, double close or whatever. Um, so it,
it, it may, it may come up, but it is a, a point to be negotiated. (···0.6s) And then (···1.5s) I know
people that will always ask for more than what they really want with the property.
So if there is any kind of, um, equipment in the garage, you know, a, an extra lawnmower, or
especially the ride-on ones, if it's a big property, uh, I know people that have asked for things
like, uh, boats or RVs or, um, somebody asked for a Harley one time (···0.6s) and (···0.9s) the,
uh, depending on what their solution is for all the things that they have, they may or may not
want to include it.
You might get surprised sometimes. Um, but if they say, absolutely not, I'm not going to include
that. Well then from the negotiating standpoint, it looks like you had to give something up that
you wanted and then they feel like, well, you know, I came out ahead, they really wanted all this
blah, blah, blah. (···0.6s) I did hear one time (···0.6s) this property that had some animals on it,
it was the opposite way around where the sellers said, (···0.6s) you know, we'll only sell it to you
for this price if you take the goats and the cows and the whatever, all the, the, the animals that
they had on the property, because their problem was gonna be what were they gonna do with
those animals if after they sold the, the property.
So they would have to address that. (···0.6s) So, uh, if they that problem was taken away, then
they would agree to that price. (···0.8s) And then on the creative financing side, some of the
things that you might negotiate, if you're doing a deal and, and there's creative financing in
there, then you want to, might want to make sure that you're minimizing the down payment that
is, um, that you're agreeing to (···0.7s) and that you negotiate what the monthly payment is
going to be.
(···0.7s) You know, again, you have to know a little something about what their, uh, needs are.
(···0.8s) And one thing that I've heard a lot more lately, the first time I heard it, it was from an
attorney that was an investor (···0.6s) and he had a condo that he, uh, I, I forget what
happened.
I don't know if it was damaged or if, if I, I think it was in the coastal area, but it was, the market
changed or the conditions changed. And in his contract, he had an agreement, uh, or a term in
there that said that at any point he could give the property back that the seller would have to
take the property, agreed that they would take it back. (···0.6s) So it wasn't like it was their
choice. Um, they, they had to, and I just heard it again recently, uh, with, with seller financing.
And this time it was somebody in Texas and they have all of their creative financing documents
where they're getting creative deals and, and the seller's financing to them that they agree at
any point, they don't even have to be behind on payments at any point. They have the ability to
give the property back. Well, the property is collateral in most points anyway. Um, but they didn't
want to, uh, agree to have to go through a foreclosure process so they could sign the property
back to the, uh, seller.
Have you ever heard of that Pip? Not specifically, no. (···1.1s) Yeah. So, um, that's, that's
something that I think is a great idea, you know, and if you are able to negotiate that, that way, if
anything were to change market conditions, and you, you, a lot of people, a lot of times things
change and people are like, oh man, I'm stuck with this property. If you had the ability to give it
back. And in this case, the, the guy in Texas had never given a, a property back and he's been
doing this for decades, but he does still have it in all of his contracts, where (···0.5s) if at any
point he needs to give the property back that they agree to accept it (···0.5s) and forego any
foreclosure process or any, um, uh, expenses that might be associated with doing that.
So I, I thought that was a pretty good, uh, thing. Every once in a while you hear a story of
something and it triggers you to say, you know, that that's something I might wanna include. I, I
might wanna actually do that. So There, there's an old saying, ask for all and expect some.
(···1.0s) So that, that, that's it. We, we are really long on this section, young lady. Well great,
because we're really done right now. Cool. (···1.8s) So what's, what do you got on the next
video? (···0.6s) We're gonna talk about closing the deal. (···0.8s) Awesome. Well, we'll see you
guys on the next video. (···1.0s)
(···2.9s) So welcome to this video. The topic here is Closing the Deal, (···0.6s) and the thing
that I noticed is a lot of people can get really great at marketing. They can get the phone ringing
and you know, they can even talk to folks and get them on board, but when it comes to actually
closing the deal, they don't know what to do. Like they, they don't know how to ask for the, the
sale. (···0.6s) And there's a few different techniques. Um, they, there aren't even names for the
techniques. We mentioned one in a previous video, it was called the Ben Franklin Close, and
Pip said he did not like that close.
But for me, if (···0.8s) there are, if you have a variety of tools, then depending on the situation
that you're in, you can pull from that toolbox. So the more tools in your toolbox, the more
prepared you are to get past whatever that is. And so the Ben Franklin close, when you list the
pros and cons I use when people are indecisive, like they can't make it up. It's too emotional,
especially when it comes to real estate. Real estate is a very emotional thing for people. It is
one of the biggest expenses. It's one of the biggest assets that they accumulate in their life.
Um, and moving and, and all the things that go with it, you know, there's just so many things in
the back of their mind and you don't know what they are. So that Lin Ben Franklin close is a way
for me to see what those things are in their mind and to help them make an informed decision
that removes a lot of the, um, emotion from it. I do want to play on the emotion because it,
(···1.4s) it is going to solve a problem for the people that we're talking to. And sometimes they
can get so caught up in it that the, they're caught up in the, the, um, circumstance that is
causing them to be motivated when we want them to concentrate on how good it's going to feel
to put this behind them.
And so we need to reinforce those things on emotional basis too. Wouldn't you agree, pip, that
there's so many emotions that are involved in, uh, so many closing on a deal. (···1.2s) I, I, and
I've heard this for years, people buy emotionally, but they justify logically. (···0.6s) So they make
the decision emotionally.
(···0.6s) But so, I mean, and it could be on a car, it could be on a, uh, jewelry, you know, it could
be on whatever. I mean, somebody wants to buy a nice watch, they emotionally love the watch,
or I love the way it looks, yada, yada, yada. It could be an expensive watch, whatever. But then
they justify it. Well, I need this to have, you know, the image that I wanna portray with my, with
my clients. I, I need this because I, I've worked really hard to get to this place in life.
And so they try to justify it logically. And so I think, you know, you're gonna hit both sides of it.
And yeah, the Ben Franklin closes good is, you know, I'm, I'm fine with any of the, there's all
kinds of closing techniques out there. As long as you're asking questions and making sure that
you are getting (···0.5s) the needs of your customer met and not just trying to get one over on
them, then you're gonna be just fine. Absolutely. And so I think that's really the key to any type
of sales is making sure you're getting the customer something that they want or in many cases
that they need.
Mm-hmm. I mean, we can talk about a lot of different things and do we, do we need, you know,
to have a fast food breakfast? Because I've not seen many of 'em that are very healthy, but boy,
I want them sometimes because you're driving by and I like, even though you may not like the
golden arches, but boy, they've got a pretty good sausage biscuit in the mor, you know, and,
and so, you know, that's what I'm getting at. You don't need it, but you sure want it.
And so, um, you know, there's difference between wants and needs, but at the end of the day,
as long as a customer wants it and it's something that they need, kinda like we were talking
about, was it on last video, the one before, I said, you know, everybody might want this pen if
it's a nice pen, but do I really need it? And if you're not in the, if you're not in the, (···0.7s) the,
the market for a pen, why am I trying to sell you a pen? Um, and so (···1.0s) I just wanna make
sure, I mean, we talk a lot with a, a, a strategy called sandwich lease option. And if you watch, if
you watch our lease option videos, if you take that, I talk a lot about that.
(···0.6s) And, um, if a seller can sell the house normally, then they probably don't need me
(···0.7s) to do a sandwich lease option with them. But if they're having problems selling it, if it's a
market is cold, do they, do they maybe need that or (···0.7s) show them that it might be
something that they want as an alternative that they didn't even know was available? Because if
we're in a cold market and I say to and Vicki's trying to sell her house and it's just not selling, I
say, Vicky, if I could get you really close to your asking price, and oh, by the way, I know you've
got it listed with the realtor, Vicki, how long is your agreement with the realtor?
And she says, well, it goes out on, you know, in, in 30 days. Well Vicki, if your house hasn't sold
in 30 days, or you know, maybe in the next two weeks, gimme a call. I'd love to have a cup of
coffee with you and explain how I can put together what's called the perfect tenant program.
And she might be like, perfect tenant program. And I say, well Vicki, obviously you probably
don't wanna rent your house out since you're, you've got it for sale, right? She says, yeah. And
so I'm asking her questions at this point.
So Vicki, um, you know that when you list it with the realtor, you're still responsible for all the
expenses, taxes, maintenance, insurance, and the mortgage payment. Vicki, if I could take over
all those payments for you (···0.6s) so you don't have to have that headache and you don't have
to manage the tenant, would you be interested in what I have to say? (···0.5s) So does she
need it? She didn't even know it was available to her. So what am I doing? I'm creating the need
by solving some of her, as Vicky likes to call it, the pain points. Those pain points might be that
if you're listing the property and it's not selling, (···0.7s) then obviously those pain points are, I
still gotta make the mortgage payment.
Maybe you got double mortgage payments 'cause you got a new house that you're moving into.
So if I can alleviate some of those stress points, pain points by showing her a product that she
doesn't even know it exists. So she can't want it. She doesn't even know it exists, so she can't
need it. But if I can show her those things, and then once again, it's by asking questions, then
you can obviously close somebody on that kind of deal.
And, and so those are the types of issues that when you're talking about negotiating or closing
the deal, that you can generally, (···1.1s) even if you, I'm not twisting in an arm, I'm just asking
questions. And if she says no to any of those questions, she says, no, I gotta be outta here
within the next 30 days. Well then my sandwich lease option issue may not be the best (···0.9s)
best option for her. She may need all of her cash upfront right now because she's gotta get it to
get the next loan. So then I may not be the best person for her.
And so I bought properties like that. I bought a property from a builder one time on a, on a, on a
lease option, and he just wanted to, he, he just wanted to make sure that he had that payment
coming in every month because it was, it was back in 2008 and the market had just shifted
(···0.6s) and he was, he had a really nice house that he wanted to get rid of and he, but his, his
bank would only give him so many construction loans because of his debt to equity or debt to, to
income ratios. And he said, if I could get this property off my hands, I could go do two smaller
houses.
That would probably be, be a need for it. And I said, well, you call your banker and ask him if I
take over the payment on your construction loan that you have with this property, if they'd be
interested in that. He said you'd do that. I said, well, of course I'd do that if you know anything
about new construction, the construction loan's gonna be less than the a loan that I would have
to get on the property. So I'm solving problems. I mean, that's really what sales is all about.
That's what negotiation is all about, solving problems.
Did the bank want the payment? Yeah, the bank doesn't want a house back. And no matter
what happens in this world, when you get a loan from a bank, the last thing they want is to take
the house back. And that's why they don't loan you a hundred percent loan to value in most
instances because they know that if they gotta take the house back, they're gonna want to make
sure that they're either insured for that high equity position. That's why you get private mortgage
insurance or they only give you 80% less loan to value or whatever you need. Because if they
buy it back from you, if you go back to our very first rule, rule number one was make money in
the buy.
We assume the bank assumes you're not gonna pay them back. And so if they gotta take the
house back, do they wanna take it back at fair market value or do they want to take it back at a
discounted price? (···0.5s) They're doing it to us, we should do it to other people in the
negotiation process. Not to screw people over, but to make sure that we c y a cover our assets
on everything that we do. And Vicki, you want a short answer? Probably, I just probably took 10
minutes on your video There. No, actually what you were saying there is, um, that basically
asking questions is one of the techniques that you do.
Well, there are ways to ask questions. One of those techniques is called a trial close. So what
do you think or does this work for you? So that's just a matter of asking questions. Now, the,
there are techniques like an assumptive close. So if you get people that aren't giving you
feedback, you know, then you're just moving forward like, okay, so all we need to do is blah,
blah, blah, and that's an assumptive close and they would have to stop you from doing
whatever. So we might have all of these different tools in our toolbox and we could use them,
but we're not trying to use them to force a deal on somebody, like you said, that doesn't need
that particular solution.
So we're not, we're not, um, we're not misusing the tools that are available to us. We're trying to
help people who might be indecisive or stuck on an emotion when we know that this clearly
solves the problems, at least that they've explained to us. (···0.5s) And by asking more
questions, as Pip is talking about here, you're able to uncover any objections that are out there
that they haven't shared with you yet, which you don't have to have them write 'em down on,
write them down on a paper like pros and cons.
But you certainly are uncovering those objections because otherwise you won't get to the yes.
And in situations where we know that, uh, the people that we are working with, even though
they know that they need to upgrade their property to get the price that they want, uh, they
might've done something so far, we'll give them our insight. Okay, yes, you've, you've come part
of the way, uh, but you really need to do X, Y, Z. And if you're not willing to do it, we are. And
there's things that we can do as far as partnering and, and or, you know, purchasing.
And we can get really creative, which is I'm sure in other classes. But, um, as we're talking with
them, we might also tell them or be upfront with 'em and say, it sounds like you need to get
more than what we're going to be able to pay or any other investor's gonna be able to pay.
Because a lot of times people will tell us that, uh, that they've had other investors, uh, come
along and we'll ask them about the price range that they were quoted or offered, and I know
roughly what it's gonna be. But, you know, if, if it was good, I would say, well, I wouldn't be able
to touch that.
You know, so it sounds like if they were be able to do it and actually go through with it, then you
know, that might be a good option for you. But sometimes it might be that we have a great
power team member who's really aggressive with marketing, who's a realtor and can get top
dollar for the property. And that's, that's what you need. You know, you might need to do X, y, Z
to get it there, but if you're willing to do that, um, and even if you're not, we can try it on the
market, see how it goes, but they'll be part of our follow up.
We'll watch what happens with that property. We'll stay in touch with our power team realtor,
find out, you know, or have there been any bites or what's the feedback, et cetera. And then we
can include them in our workflow to, um, touch base with 'em later or congratulate them if they
sell the property. So we don't just look for a sale or nothing. We look for, you (···0.7s) know, a, a
relationship that even if we don't do business with them, they might recommend us doing
business with somebody else who's in a different situation that, that, (···0.6s) you know, since
they had a good experience with us, they're going to recommend us to somebody else.
Then you never know when it's going to happen. So always be, (···1.2s) always be cognizant,
always be realizing that that is, uh, a an asset that you might collect on later. Okay? So it's, it's
worth putting in the effort. And if you're being true to you, true to your brand and your brand is
all about helping people, then it's not very difficult to do that. (···0.8s) So, um, being prepared by
asking for the sale with a variety of techniques.
And I've got some things coming up here because it's usually a transitional sentence or two that
will, um, help you get from one to the other. (···0.6s) And so many times, (···0.8s) especially for
the discounts that we need, so many times we hear no, and we talked before about no isn't
personal to you, it just means no to that opportunity that you're presenting. And oftentimes no is
a request for more information because if you can see that you have solved their problem, but
they can't, you know, it might need to settle in (···0.5s) and it might be, no, not right now, it's,
you know, not a good, um, it, it hasn't settled into their, their minds or they're considering some
other things that they think might take place.
You know, uh, I might be able to sell it to so and so who said that they were interested or, um,
so-and-so said that they could, you know, stop this process from happening. So if plan a plan B
doesn't come through, then we wanna have a, a sentence or something that you can get used
to saying that, uh, will keep that door open in case something changes.
And that'll be on the screen here too. And I did mention it in, uh, the script before, (···0.7s) but
with all the nos that we get, with all the opportunities that don't work out for people because they
choose something else, or they choose not to take an action, then (···0.8s) you, you get
accustomed to the nos. But hey, be prepared for those yeses (···0.7s) and know what to do
next. So sometimes people get stuck, it's like, uh, you, you do you, this is okay.
You, you wanna move forward. (···0.8s) So be prepared for that too. (···0.6s) And you can
practice doing these things, um, especially with the contracts and, and um, forms that you'll be

using. You can work with your significant other, you can, you know, take another investor and
say, Hey, do you mind if we role play and walk through and get some feedback? You know? So,
um, mentors will help you with that as well. So if you are stuck on a certain level, that's what
mentors do.
They tell take you from where you are and, (···0.7s) and bring you to the next level. So we we're
pretty good at assessing where that goes. Pip, were you, yeah, I, I, I saw your your head go up
there. I dunno if I caught something. Talking about mentors, taking people to the next level. I
mean, you, you talk about anything, mentors will collapse timeframes. That's what I like about
mentorship. Yeah. And you said you'll take 'em from where they're at to where they want to be.
And, and, and, and those of you guys that have mentors in your programs already, you will see
that everybody always wants things done.
I mean, we've become very much an immediate gratification society. We want things done now.
We want things done quickly. I mean, you pick up your cell phone and if you don't have a signal
immediately you're freaking out. I I i, if you go onto a website and it doesn't load immediately
you start to get frustrated. We're, I mean, I'm there too, don't get me wrong. And I think if there's
one thing that, that, that frustrates me more than anything is technology, I'm just not really good
at, at it.
There's certain things, if you can fix them yourself, you, you don't probably get a distress. But
when I'm at the mercy of other people and when it comes to technology and websites and
things like that, (···0.5s) I know I'm at the mercy of other people 'cause I can't fix it. (···0.6s) But
what I always say, and I know I said this in, in in earlier videos, and if you watch some of the
other, uh, trainings that we've done, you hear me say this a lot, you know, you always have in
your back pocket, you know, I'm not, you know, I don't know the answer to that, but my partner
takes care of that would be okay if I get my partner and get back with you. And what that's
eventually gonna do, and that's the mentoring that we talk about, is having somebody you can
call upon and ask questions to.
(···0.6s) And, and that's why here at Pip's Path, we offer mentorship for life. (···0.5s) We know
that you're gonna get new questions, we know that things are gonna happen, but our job is to
teach you so that you can (···0.8s) do it yourself and then hopefully teach other people. So
many of the people that I've mentored over the years, uh, have now become mentors with us,
and they're paying it forward to the next level. And that's what's cool. And Vicki, when you talk to
Vicki, she'll talk to you about her mentor that she's had for years, you know, from back in the
nineties.
I know for some of you guys going, man, that was before I was even born. I get that Vicki and I
are old and or we're we're older than, than probably some of you guys watching this, this video.
But the point I wanna make is, you, you, you become a, you get into a relationship with your
mentor that you don't have with anybody else. Because a mentor's gonna tell you then they're
not there to be your friend. They're there to tell you what you need to do. Not always what you
want, not what you want to hear. And so, is it tough love?
Yeah, to a certain extent. Um, but the nice part about it is, what the mentor's going to do is
they're gonna collapse the timeframe. They're going to specific make it specific to you so that
you can get from point A to point B or point A to point C in a quicker period of time. And that's
what we all want. We all want, we all want to be educated, but unfortunately the education gets
in the way. (···1.2s) I know it sounds weird, it does, but the, it is the time to get educated gets in
the way.
So we just want that tele, you know, that teleporter that gets us from where we're at to where we
wanna be instantaneously. We want that Star Trek thing that we, you know, get us from where
we're at to where we wanna be. Unfortunately, that doesn't happen. It's kind of like, you know,
you can, you can take an airplane from, (···0.8s) from Orlando to Dallas (···0.6s) and get there
in probably two hours plus travel time to and from airports, let's say maybe four to five hours of
travel time if you have a direct flight, which you should be able to get one from Orlando to
Dallas.
(···0.9s) So we know we can do that in five hours. Are there gonna be some headaches? Do we
have no control? Of course we don't have any control over any of those. So many the variables
we have no control over. However, could you drive from Orlando to Dallas and maybe it takes, I
don't know, 20 to 25 hours to drive in and then you can enjoy the scenery along the way. Maybe
you could drive along the, the Gulf Coast for a lot of it. So you can do it either way. You can get
from point A to point B, but what the, the airplane's gonna do, it's gonna collapse the timeframe,
get you there a lot quicker.
But what do you have to do? (···0.6s) You have to put your hands out and say, I need some
help. 'cause I can't fly the plane, sir, I can't fly the plane, ma'am. Help me out. And they'll get you
there. But what do you have to do? And you've heard me talk about this on the cashflow
quadrant, left side versus right side. On the right side of the quadrant, you gotta have trust. And
without trust you're never gonna get (···0.8s) to be a business owner. You've gotta trust other
people to do it. You gotta trust other people to give you, help, you give you systems so that you
can get to where you want to be. So mm-hmm. Vicky, there you go.
Me on another tangent. And, (···0.6s) and, and, but You know, good point. Because you know, if
you get to, if, if you can practice doing your closing and your conversations and, you know,
using the forms and do it with somebody who knows how to guide you, when you get to a stuck
point instead of going, oh my gosh, I have no idea what to do next. You know, who do I turn to
when you've got somebody to turn to that can answer the questions like that or to give you
experience based on, you know, the, (···1.0s) fortunately the one thing that being older does do
if you've been in this business is give you experience.
So, so if you can ask somebody that's had experience, um, how to, to handle something, it will
collapse. It'll give you confidence, it'll allow you to move forward with the things that you wanna
achieve. So, um, on the screen here, there's a few ideas on ways that you can ask for the sale.
And one of the things that, that I strongly recommend doing is reviewing the terms, getting their
approval. So you said that you, that this price will work for you, and you said that this amount of
payments and we're good with so-and-so, and kind of questioning as to make sure that they
understand the terms.
I wouldn't want anybody, I believe in being very transparent, I wouldn't want anybody to just sign
something that they didn't understand what was gonna happen. So I'd rather review each thing
and that way if they have questions, oh, wait a minute, do you mean you know, that, uh, the
payments aren't gonna start until such and such a date? That's right. Is that a problem? Do we
need, you know, is is there anything that's gonna hold this up? And, you know, I wanna make
sure that those things are there. So we reviewing the terms and then, you know, at some point
there's a few different questions that you can ask.
Like, does this work for you? I, how many times did I say that in our mock conversation or script
the other day? So if I buy it, I can, uh, pay X amount of dollars. Does that work for you? (···0.8s)
No. Well, why not? You know, maybe it does. So be prepared for the yes too, but does it work
for you? That's like a trial. Um, okay, all we need to do to move forward is get a few signatures,
you know, that's assuming that you've reviewed the deal. And so this is a transition to go from,
okay, we've been talking about it, so let's now put this in writing.
Because when it comes to real estate, if it isn't in writing, it doesn't exist. The contracts and
everything in order for them to be enforceable, have to be in writing. And I don't know of any
exceptions as far as that goes. So anything that you talk about verbally, you need to follow up
with the, the written version of it and get the signatures. The signatures are their, um, indication
that they are, are agreeing to whatever it is that we're going forward with. (···0.6s) So, um,
another one would be like, if somebody has an objection (···0.6s) and they're asking for
something specific, there's something called an if then close.
(···0.8s) And I've had people do this, well, well, the refrigerator that's in there is, is small. So if I
can get you a, you know, a, a larger refrigerator, and if it fits in that spot, then do we have a deal
today? (···1.1s) So (···0.7s) if I meet your request, then (···0.5s) what, what are they gonna, are
they gonna be able to move forward with the deal that you are wanting to work on that day?
So that's called an if then close. But, um, anytime that somebody asks something of you, you're
gonna wanna have something in, in return there too. So (···0.6s) if you get used to using these
different phrases, it can be the bridge between, you know, yes, we've talked about this, and yes,
the solutions work and you know, some people get stuck on what to do next. Well, these,
(···0.7s) these transitional phrases will get you to, now we just need to have a few signatures, or
here's the contract, we can get these over to our attorney and, and have your attorney review
or, you know, whatever the steps may be for the particular kind of strategy and deal that you're
working on.
Okay. (···1.3s) But do be prepared for the yes (···0.7s) and the (···1.8s) written versus electronic
documents. Now, I, (···1.0s) I have papers everywhere. I'm so used to papers, the different
versions of contracts and everything, and they can easily be separated in a folder, um, so that
you have them. Um, but my team of millennials likes things electronically, and these days they,
they're really good about getting electronic signatures.
Uh, depending on who you're working with, (···0.6s) you might want to, you know, you might
have somebody who is not quite as, uh, comfortable with electronic documents. So you know,
you might have the written ones as a backup, even if you have the electronic ones. Um, the, the
benefit of having the electronic documents is that it's easy to send off to your attorney or your
other team members because the written ones are going to need to be scanned.
Fortunately, you don't have to have a fax machine anymore. There's all kinds of digital
alternatives to those and whether PIP likes them or not, they are in (···0.6s) use. Um, pip do you
do (···0.6s) things in writing or do you do, do you work with electronic documents now? How do
you, how are you conducting your business? It's all gone. Or in the last year it's all been
electronic documents. Ah, we were (···1.2s) forced, or, or we were getting, we were, I don't
know what the right word is.
We were leaning towards that and getting more into it, um, with the, with the electronic
documents. And then, um, when the pandemic happened, it's become all that now. Mm-hmm. I
forced, forced the issue. Uh, before that it was kind of half and half. We were starting to see a
lot more of the, the DocuSign and the electronic documents to do all that stuff. And since the
pandemic, it's been all of that, which is mm-hmm. Is, uh, I don't right or wrong, good or bad.
Uh, I, I know I, (···0.6s) I've been, I've been creating corporations with, with foreigners, and I've
got business partners in Canada and stuff. And right before the pandemic, we all had to either
(···0.6s) mail the document multiple times to different places so everybody could sign it. Or one
time we all met in, uh, at a central point and sign stuff. (···0.7s) And literally four or five months
later, I was doing, uh, a new company with some other foreign people as well.
And at that point, it was no big deal. We could do it all through DocuSign. So, you know,
sometimes, you know, these, these things, these major events happen and it does help with
some of the technology in getting that. I mean, even the recordings that we're doing here, uh, I
don't think much before, I'm gonna say 2019, I even knew what Zoom was. And, and now
everybody, I mean, it's become like Google, it's like its own word. Now you're gonna, we on a
Zoom and, and so, or, and I know there are other platforms out there from, from, you know,
Microsoft and things like that.
But the point being is (···0.9s) now everything we do is electronic and it's, it's, it's, it's (···0.7s)
even title companies, lawyers, everybody like that is cool with it. Whereas for a while we had to
have people, you know, come and notarize things in a specific way and, and you had to sign
documents live. And, uh, and I'm sure there's, there's gonna be security breaches with the
online documents, uh, that I'm not, you know, whenever they create something to, to keep it
secure, there's gonna be some criminal to try to figure out how to break that code.
And if those criminals would just use their, their, their mind, their ability for good instead of bad,
they could do some amazing things, but they try to figure out how to mess up the, you know,
the, the codes that are out there. But either way, I think it's gonna be much more accepted to do
everything, um, to do everything electronic moving forward, even though I'm a still a big fan of
let's go have, you know, I, I don't even drink coffee, but let's go have a cup of coffee and talk
about it.
Right? Right. So, yeah, and I'll drink my soda or my water, but I, I still want to go meet people,
right? And as the world starts to open back up, and this kind of gives people an idea of when
we're recording this, um, you know, we, we, when we, when we started to do the recordings for
all these classes, we're like, you know, do we try to mention where we're at in society right now?
Because you just don't know, uh, how things are gonna change. And, and, and, and, uh, so as
these are being recorded, we're through a pandemic situation here. Um, and, and we're working
through it.
Uh, and, and the reason I'm glad we're doing it is because so many people have told me that,
oh, you know, the market's, this, the market's that it's a terrible time to start this. It's a terrible
time to start that. (···0.6s) Well, (···0.6s) whenever there's a problem, there's a law change or
world things happen that there also means there's an opportunity. And so what's the old saying
when one door closes, another door opens? Yeah, it can be hell in the hallway. I get that. But
the point being is there's always an opportunity if you're constantly moving forward, right?
So, yeah. And then, so be prepared. I, I love the slide here. Be prepared for the yes, because
mm-hmm. There's sometimes you ask for the sale and they say yes, and you don't even know
what to do next. (···0.6s) And right now, I'm gonna say something on here that, uh, I'm a big fan
of the word paperwork instead of contracts. (···0.6s) And the only reason it sounds so nicey,
nicey nice, let's do the paperwork. You know, nobody has a problem with, uh, I mean, maybe
they might be annoyed by paperwork.
You had to do the paperwork, but people are scared of contracts. (···0.5s) Contracts are like,
uh, a legal thing, and then people are scared of contracts. Well, let's, let's get the paperwork
done here. And I mean, you can, we know it's a contract. We, we, we understand that. But when
you're talking to people, sometimes a softer way to do it. And, and you can judge who your,
your, um, your, uh, your, your customer is. If your customer's a seasoned business professional,
they've done contracts all their life. If your customer is, uh, you know, a, a lawyer, uh, somebody
like that, they've done contracts their entire life.
If you're talking to a first time homeowner, if you're talking to somebody who maybe is in a
different arena, a different business, and I don't want to, you know, put people in certain, in, in
certain boxes, but you can tell by the words they use. And, and I, I'm a big fan of the word
paperwork. I, it just, it sounds, yeah, let's get the paperwork filled out here. I don't even like to
use, let's, let's sign the lease. Let's sign the contract, let's get the paperwork done.
It's just a softer way of doing it. Uh, and I know the first time I saw the word addenda, I'm like, I
don't even think that's a word, apparently, that's, that's plural. Plural for addendum, which I think
should be addendums with an S but apparently they don't do that. Sometimes I see it that way.
Yeah. And so, I mean, the addenda or the addenda, I think, uh, is another, I don't know, the,
the, I'm not real good with the English. And so, um, Vicki's going, man, you're very talkative right
now. Well, I, she told me, she said, I'm gonna ask you some questions.
Well, then I'm gonna give you some answers. Well, good points. Because, um, even, even, you
know, the fact that you have identified you, you need to know who you're talking to when you
use the terminology. So when we talk to each other as investors, you know, we talk about units,
how many units, right? But when I'm talking to somebody who's living in a, in a, an apartment or
a house, I don't call it a unit, I'll, I'll call it their residence or their home or, uh, their apartment
home or change that, you know, we don't, we don't have an office. We have a welcome center.
So there are things that you do change (···0.5s) for the purposes that you're talking about is, but
the fact that you're aware that they need to be different, uh, words to soften it, like you said is
important too.
So, Well, something we were, you were talking about, I don't think it was this video, it might
have been on the last video, about how we, (···0.9s) when we are buying, we are in a different
posture than when we're selling. Mm-hmm. I think it was on the last video that we were doing
yesterday. And, and so the point being is we buy, and I heard this when I first became a student
of real estate years ago, (···0.7s) I heard this, and I've committed it to memory.
We buy and sell houses, or when we buy houses, we sell homes, right? And it's different way of
looking at it. If I'm, I'm buying Vicky's house, she's leaving it, but I'm going to put a new
homeowner into it, a home, and for whatever reason, the word house has a different
connotation than the word home. Mm-hmm. You know, I live in, this is my home. Uh, is is the
way people say it. You know, we're going to, we're gonna go look at a house.
It's not theirs yet. So there's not that ownership mentality. So that's just the way I look at it a little
differently. We always buy and try to get as to the best deal we possibly can. And the term I like
to use is we control the deal as long as we possibly can when we buy, and we control the deal
as long as we possibly can when we sell. (···0.5s) And so that's really what it comes down to, is,
is when we buy, we buy in a very specific posture. When we sell, we sell in a very specific
posture and mean even Our documents change (···0.9s) All day long.
We control the deal totally as much as we can in both situations. Because, and I love this quote
from Robert Kiyosaki. He says, investing isn't risky. (···0.5s) Not being in control is, or investing
is. Investing isn't risky. Not being in control is risky, right? And so (···0.7s) investing isn't risky. If
you know how the deal is done, how you can control the deal, are there risk involved? Yeah,
there's always risk, but the longer you control it, the more you mitigate it, the better off you're
gonna be. So those are just, you know, (···0.5s) my thoughts on a lot of these things, but this is
all part of the, the mindset.
People always tell me, oh, I don't need mindset. I'm like, well, then you're probably not gonna be
very successful. (···0.6s) You know, marketing is all about mindset. Yeah. Sales is all about
mindset. Communication is all about mindset. Vicki was talking about this on the last video. You,
you can, you can hear a smile on a phone call. There's, I mean, I can, there's no, I mean, I can
sit here and smile all day long and say, man, Vicki, I really can't stand you.
But at least it sounds like I'm happy about it, you know? But if I say, you know, and I put a frown
on my face, I'm like, Vicki, man, you're the coolest person ever. My energy level try to have high
energy with the frown. It doesn't happen. Okay? As soon as you smile your energy, just, you
can hear it in somebody's voice. And I don't, I'm sure there's medical, uh, you know, whatever
documentation as to how that does it with the ear and the sound and all that, I'm not smart
enough to tell you how, what that means. But it just, it's so true.
You can hear people smile through the phone. You can, and, and you can hear 'em frown as
well. (···0.6s) We had mirrors next to people's, uh, desks and, and everything. So that, because
when you look in the mirror, it's, you don't usually sit there and frown. You usually sit there and
smile. So whenever they picked up the phone, they see the mirror there, they remember to
smile. (···0.8s) It Comes to, it's that important. Yeah. Is that important? Yeah. And, and there's
all kinds of great quotes about smile, smiles, one of those things you can give out. And, (···0.5s)
and usually it's given back to you and it doesn't cost you anything, you know?
Yeah. It's, you can just give a smile. You can do it on the phone. You can do it. And, and when
you do, when you smile in business, and it's not a fake smile, it's, it's, it's, it's from the heart.
People remember it. People won't always remember what you say, but they'll always remember
how you made 'em feel. Always. It's an inexpensive way to improve your looks too. (···2.2s)
Wow. I gotta man that does that, that I gotta remember that one. Yeah, that's good. (···1.3s) It
makes people wonder what you've been up to, that's for sure.
Amen to that. (···1.5s) But going back to being prepared, and, you know, if you've got a, a
written version, let's say that you're even meeting somebody over coffee, but you're meeting
them with electronic documents. You might have a tablet, um, but be familiar with the DocuSign
or Hello Sign and all the other types of, uh, electronic signatures too, so that you have
something ready to use, that you have worked through the technology before you present it to
somebody else. So electronic documents are, are fantastic.
Um, you might wanna have a written backup if necessary, if there's a problem with your
connection or your run out of juice on your tablet or your, your laptop. Uh, my laptop actually
folds into a tablet, so it could work either way there. Um, you are easily going to be able to send
that off to your team or to whoever you're talking to. Um, you, (···1.2s) you are going to probably
need a variety of documents, depending on the deal that you're working on and what your
position is, the strategy that you're, uh, implementing.
And you should have, um, I like the, the idea of in a folder, even if it's an electronic folder of
setting it up so that the documents that you'll need for that type of transaction are kind of
already there. Or a checklist or a cover page has those on it. So you don't forget. Some states
might require certain disclosures. New York has an investor addendum. Um, there are, uh,
addenda that involve, um, like the, the condition of the property, um, depending again on which
side you're on, you know, the seller's disclosure as far as the condition of the property, uh, lead
paint and so on.
But you can talk to your attorneys about the things that you have to have, uh, or a follow-up kind
of, uh, to (···1.5s) the, the side of the purchase or sale that you're on, and find out, you know,
what you're going to be required to provide. And if you get all the documentation in advance, it
makes things go smoother for your team.
So that's a, a good thing. So you might say, okay, what kind of things do I need for my
strategies? What, what kind of documents? Well, a purchase agreement is a good start.
(···0.5s) And again, be (···0.6s) depending on whether you are the buyer or whether you're the
seller, it will probably be, I (···0.7s) don't wanna say skewed a little differently, but they'll, the
terms will probably be different because, um, we are in (···0.8s) a different position. And here's
the thing, if you are the one that is creating a document, sometimes, I mean, honestly, (···0.6s)
if you had certain elements of the contract, you know, there's certain things that have to be in
there in order for it to be enforceable.
Um, you could write it on a piece of paper. It didn't have, it doesn't have to have all the, the
language that we, we tend to want to have in there, or attorneys tend to want to have in there.
But you could have a basic agreement that's written on a piece of paper, (···0.5s) but, um, you,
you might forget all the things that are there to protect you. So (···0.9s) if you are needing to
assign a document, then you know, if you forgot to put that on there, you know, it, it, (···0.6s)
unless it says that you can't, you still can.
But it, (···0.6s) is it assignable or not. Uh, sometimes when you see a realtor's contract, they
have a checkbox in there. So you kind of know there's a way for us to do either or. You might
take, and I suggest that you do this, you might take your realtor's contract and go through it, and
then make sure that you understand all of the, the terms that are in there. Sometimes we have
to use a realtor's contract in the things that we do, or the people that are presenting are
requiring it.
That happens in Texas a lot. They like to use what's called the Trek, Texas Real Estate
contract. But I already know that there's a, a phrase in there that, or a term in there that I don't
want. There's one that says that in the event of, of a dispute that we agreed to go to either an
arbitrator or a mediator, and that, um, the, their decision is not final and that each party agrees
to pay for half of that cost. Why in the world would I agree to that if number one, even if it went
my way, I couldn't hold them to it?
And why would I pay for something even half of it that I'm not gonna be able to, (···0.6s) that I
don't like the outcome of, or I'm not gonna be able to enforce? (···0.6s) So some things are in
there not to help us as investors or help the buyer or the seller. It's to keep the process moving
forward for all the other professionals that are involved. So make sure that when you are using
something, even if it's a standard contract, that if there's something in there that you don't want
to have, that you draw a line through it and initial it.
So whenever you change a, a pre-written document, make sure that all parties initial it, you and
whoever you're working with, anybody else that's signing on that, uh, just in general, you know,
kind of comment there. But purchase agreements, um, sometimes it'll have a real estate agent
involved, sometimes it won't. So you, you might even write in there, you know, no, uh, no
realtors involved, or no, uh, agent is involved, (···0.6s) or your version of the contract might be,
you know, purchasing agreement, no realtor.
You know, you can, you can put that in the description. So understand what your position is in
the con in the, uh, deal that you're doing, and make sure that your documents represent that
position. And an easy way to do that is to put them in a folder that's intended for that strategy.
Uh, so (···0.9s) the addendum that you might use, um, we talked about before, you might want
early access to a property that you wanna get into, clean it up, and so that you can, uh, turn
around and, and wholesale it in a better condition than when you're taking it.
So that might be something. Um, so there's a variety of things that, anything that's outside of the
terms of the, the purchase agreement, the original, I like, you know, PIP said, uh, he doesn't like
the word contract, but I do like the word agreement. 'cause it does, it does have the feeling of,
Hey, we're on the same team here, we're going for this result, so let's sign the agreement.
(···1.1s) If nothing else, you know, I would substitute that contract, but I do like the, the word
paperwork, just got a few things, a few signatures to get here, and we can move forward, uh,
promissory note. So here we go into, and this would be a result of you taking the, the other
trainings created, financing, et cetera. But when you have someone that is going to help you to,
in whole, or in part finance that property because they're the seller and they're able to, um, it
might be that they're, uh, they own the property free and clear, or they have enough equity in
there or whatever the, the deal is that the price that you agree to, there might be a need for a
promissory note where you're promising to pay.
And remember that those terms are also negotiable when the payments start, how much they
are. It doesn't have to be the same amount for a certain period of time. It could be that you keep
it low while you're doing renovations. If you know from your strategy that you're gonna be
holding onto it and getting it refinanced, you might say, while I'm doing this work, I wanna keep
my payments low.
So since they don't owe anything on it, there's no expense, this amount would cover their taxes
by the time they had to pay it, and it would be good, um, for this amount. Or there might be a
bump later on, uh, where, uh, a larger payment is due maybe at the end of the year. So
depending on the deal, don't forget that you can structure even the promissory note terms.
Okay? Um, whenever there's a promissory note, (···0.8s) most likely there's probably something
that shows that there's a lien against it. And that might be, you know, for their protection, it might
be for, uh, the protection of your, uh, private money partners, but be familiar with a mortgage or
a deeded of trust.
Both of them are a security instrument to, uh, the, to basically make sure that if the promissory
note is not paid, that the property is held as collateral. So one is between two parties, the
borrower and the, the, um, the lender, and the other one is a third party, so the borrower, the
lender, and then a third party that's a trustee.
So that's the, the main difference between them. And it's different in different states as far as
what they use customarily and some states use either or. So talk to your attorney about what
you wanna do, um, to comply in your state and make sure that either you or the people that
you're trying to protect are covered, um, with the right documentation there. (···0.6s) Then
there's a, a release of information or an authorization to speak to lien holders. And if you're
buying a property subject to, and this might be a totally different training, if you're, if you're doing
the creative financing, you're probably gonna hear a lot of these terms that we haven't gotten
into because we're on the marketing side here.
But if you're buying a property and there's an existing lien and you know that, and you're saying,
I'm taking this over subject to this lien being in place, um, there may be things that you want to
verify before you are responsible for something that you, um, that you're gonna be held to. So it,
it may be that you have to verify that outstanding amount or what the terms are, et cetera.
If you're working with somebody in pre-foreclosure, the, the bank or the lender, it might not be a
bank, but the lender or whoever the lien holder is, um, that is (···0.8s) trying to do the
foreclosure, you're going to need to get permission to speak to them. Because especially these
days, they don't wanna talk to anybody other than the owner. And, and they'll, um, make sure
that you have the proper, proper documentation to speak to them. And so that they don't get in
trouble discussing the, the account with somebody else.
(···0.8s) In some cases, and you talk to your attorney about this, some cases, some states there
might be a power of attorney or limited power of attorney required to get that kind of information
or to do things on behalf of that, uh, owner. (···0.7s) And especially when you start to get into
using trusts. And that is a another level of education too. But if you're using trusts and have
trustees and you need certain permissions to do certain things, um, uh, a lot of times the p O A
A power of attorney is a required document (···0.5s) and, you know, gives certain specific
(···0.8s) permissions to do things on behalf of somebody else.
Uh, sometimes you see those filed at the, the county clerk's office too. So a very important
document, (···0.5s) a lease option agreement. So let's say that you were trying to get somebody
to do, uh, seller financing (···0.6s) and, um, they, they said no, or they said no to subject to, you
know, some more creative things. (···0.6s) And if nothing else, you might say, well, what if I
were to take over those payments? And you wouldn't have to take care of any maintenance until
we get someone in in there to buy it a future date.
If they say, well, you know, that sounds like it could work. Um, you go through the details and
everything and you want to be able to have that paperwork available to you. And sometimes it's
not just the agreement or the contract or the paperwork. (···0.6s) Sometimes it is also a
worksheet that will help spell it out. (···0.6s) So don't forget, I don't have it on this list, but the
worksheets are part of this too. Sometimes people will use a lined paper pad to spell those
things out, um, and it can be recommended that, you know, the, the other person either initial it
or write it down or so that it's in their handwriting.
I've seen people do that before, making sure that, well, you know, I didn't put this together. This
is their writing. Um, the, oh, I, I want to tell you that if you're the one that's creating a contract,
the, uh, the heavier responsibility, (···0.5s) I guess you would say is on you for the fact that you
created it for them to sign. So your, your (···1.2s) other party is given a little bit more
consideration, um, if there's any disputes over the contract.
And so just keep that in mind too. Um, contract for deeded, again, creative financing. So let's
say that you, you're going through all of this and the amount or the situation is such that you
don't wanna have the deed filed and you're gonna be making payments. And at some point in
the future, the deed will transfer when the, the, uh, contract is paid.
So a contract for deeded, you need to understand what that is before you ever use it, but it is a
way of, of us getting another level of creative financing, and it's on this list, just so that if that is
one of the things that you are doing as far as a strategy that you remember to include it. Okay.
(···1.8s) Did you, (···1.0s) were you wanting to say anything but, (···0.6s) Well, we are already
almost at 46 minutes. I don't know how much more you got. If we want to split it up and finish it
up on another video? (···0.7s) Sure. We can, we can definitely, um, let's go to the next video
then.
So what, what's gonna happen, finish it up on the next video where you wanna start at? Um,
have you already stopped? No, we're still talking to everybody right now. So what's gonna be on
the next video? Okay. Well then we're gonna continue with the creating documents for your
strategy. Well, (···0.9s) a few more things on closing the deal before we go onto the next one.
Perfect. How's that? We'll see guys in the next video. (···0.2s)
(···1.6s) Welcome everybody. This is Pip from Pip's Path to Property, and we are going to be
starting the next video, or should I say a new video series. This one is gonna be on marketing,
negotiating, and closing the deal. (···0.6s) And so you'll notice that, uh, there's going to be four
of us on this first video. We're all gonna introduce ourselves. Uh, I I, we're gonna be welcoming
Vicki Green here in just a second. She's going to be our resident expert on marketing and
negotiating here. So my name is Pip, as I said. Uh, if you've seen any of our other video series,
you've seen Steve and Bradley and I many times.
Uh, I started in this business back in 2002. What's really cool is Vicki's actually started before I
did. So when they say surround yourself with smarter people, that's why Vicki is helping us out
here. And so I started in 2002 doing some training just like you guys are doing, and, uh, I've had
the opportunity now to invest in multiple different states, couple of different countries. And I've
had the opportunity also to mentor multiple students over the years and teach in 18 different
countries over that, that timeframe.
So a lot of cool experiences, tons of students, I think at last count, almost 50,000 students that
we've taught. Uh, and so we're excited to teach you guys with marketing. Uh, and so what I'd
like to do is introduce, uh, one of my business partners. This is Steve Hippel. Steve, take it
away. (···0.9s) Thank you Pip, and welcome everybody to our marketing class. As PIP said, my
name is Steve. I, uh, I'm the, I'm the, the Canadian in the group here today. We have another
business partner. He's Canadian also. Um, I'm sure you heard lots from him, Sam.
Uh, so anyway, I started my investment in real estate investing journey in 2010. Uh, actually
that's when I met Pip was in 2010. And at that point I started doing, taking lots of training, had a
mentorship, started doing the business, doing the business, uh, of course, uh, marketing back in
2010. Marketing wasn't a big part of my business. I I was like shaking hands, meeting realtors,
meeting mortgage brokers, kind of growing my business, the, the old fashioned way, which was

great. But marketing definitely gets to the next level. And that's what we brought in our, our
resident expert, Vicki, to help us get your marketing game to the next level.
'cause she truly is an expert and you'll see that quickly here. So my journey in real estate, I've
done many strategies. If you've seen some of the trainings we've done, um, lots of strategies
over many years. Uh, joint venture deals, um, flips, lease options, multifamily, lots and lots of
deals. I actually had the opportunity to coach and mentor many, many people, uh, in Canada
and us. And of course I have properties myself in Canada, US as well too. So, been a great
journey. Every year gets better and better and better. We're happy to keep bringing you these
trainings.
We hope you're enjoying them. And I'll pass it to my business partner, Bradley, over to you
Bradley. (···0.8s) Thank you Steve. And, uh, welcome everybody. Uh, my name is Bradley
Strac, uh, again, one of the business partners here at Pip's Path, and I'd like to welcome you
today. Uh, I (···0.8s) had a little bit of a different journey getting, getting into, uh, real estate
investing and, and started off as a, a doctorate in pharmacy, was working, making some good
money at A J O B, but, uh, quickly realized that I wanted to, to be my own boss.
And so, uh, in 2017 was taking courses just like this and, and started to stack different
strategies, uh, and, and knowledge so that I could complete as many deals in a short period of
time. And, uh, was able to, uh, eventually leave my job as a pharmacist and, and invest full time.
So we're here this, with this course to, to amplify your marketing, to show you how to not only,
uh, market yourself better, but negotiate deals better.
And Vicki is, is top notch at that. And, uh, has been somebody that has helped me from the very
beginning of my career. Uh, and that's why we wanted her here today with you guys is, is to
really have somebody that, that knows this inside and out, uh, has been doing it for, for many
years, has seen what works, what doesn't work. And, and we'll talk a lot about that. We've gotta
test what works and what doesn't works, and that's what marketing is. So, uh, but very excited
to, uh, to be on this journey with you.
And, uh, I'm gonna let Vicki introduce herself. So Vicki, all yours. (···1.2s) Well, thank you very
much. I appreciate it. You guys are way too kind. (···0.6s) Welcome everybody. Um, as they
said, my name is Vicki Green, and to give you an idea of what my background is and some of
the things that we'll be pulling from, from my experience, uh, I did actually start my, um, formal
education with broadcast journalism. So got into that from the very beginning, always interested
in that, but quickly kind of got into the real estate side of things, management, et cetera. And I'll
briefly go over that, but (···0.5s) my personal real estate experience started off as a, a way to try
to figure out how to retire when my then husband and I had a contracting company.
So our plan for real estate had to do with acquiring properties for, um, cashflow (···0.6s) and
then taking twists and turns. You know, things don't always go the way you planned. And so we
went through a dissolution, let's call it, (···1.1s) and um, ended up selling everything. But I was
at a point where it was okay to start all over again because I had already gone through
creatively acquiring properties, managing them for ourselves, et cetera.
As a matter of fact, liked it so much that when I went back to the workforce for a while, um, I
ended up running a portfolio for over (···2.1s) a decade. I, I'll have to say, just let it go at that
and we'll just say over a decade, 'cause that sounds like a good number, right? Hmm. Um, but
ended up managing 3000 units, 2,346 apartments, 412 mobile home lots.
Um, along with that came the training of the salespeople, training of the managers, making sure
that all the, the management of the, uh, grounds teams, the painters, cleaners, maintenance,
um, even the carpet shampooing teams was happening with that too. But we couldn't have kept
those properties full without the marketing. So the other thing that I had to do is create the
creative and oversee the production (···0.6s) and do the placement of the media for roughly
between a quarter and a third of a million in advertising a year.
That meant tv, newspaper, radio, full color, glossy magazine, um, newspaper ads, all the
collateral materials and so on. (···0.9s) And, uh, along the way, I also worked for an ad agency
that had Clio Awards, which are awards for the, the, um, creativity basically of those. (···0.7s)
So most of my experience with marketing, because it has been okay multiple decades, (···1.0s)
has been with real estate.
And that's the kind of stuff I wanna bring to you here. The exciting thing is, is always changing. I
mean, we have new media forms and, um, social media didn't exist when I first started, so we've
always been creative on how to get people to us. And the cool thing is I've also mentored
across the country and seen different things work in different markets. We'll talk a little about,
about that in a, a bit, but, (···0.5s) and how it changes and how you have to test just as Bradley
was alluding to. (···0.5s) So I'm excited to bring this information to you.
I'm excited to be here with you guys (···0.7s) and I'm gonna throw it back to Pip. (···1.0s)
Thanks Vicki. And so from the four of us, we just want you guys to understand, you may have
watched some of our other trainings, but we want all of our trainings to be standalone. So we're
gonna talk about some basic real estate concepts before Vicki jumps into all the marketing. But I
am gonna say this, there's two things when it comes to property. One of 'em is using other
people's money. No matter how many deals you do, one deal or a million deals, you want to use
O P M. And the other thing is, no matter you do one deal or if you do a million deals, you're
gonna need marketing.
So those are probably the two most important things when it comes down to property. You can
do a wholesale strategy, you can do a lease option strategy, but you need to be able to market
to get the properties market, to get the buyers market, to get the tenant buyers. So that's why
we feel this is such an important core class of everything that we do. So when we come back,
our videos are all gonna be about 30 minutes in length. That's kind of how we break it up so that
you can kind of plan your time, do things like that. There may be occasional times where they're
a little bit shorter, a little bit longer, but we try to keep them in that 30 minute timeframe.
So on the next video, we're gonna get into some real estate basics, and then after we go
through some of the market cycles, some of the rules of, of investing and a little bit of the cash
flow quadrant, Vicki's gonna jump into the marketing side of things. So we'll see you guys on the
next video. (···0.4s)
(···2.3s) Hey, welcome back. Now we're really ready to get into the marketing aspect of our
presentation, and we're gonna be talking about marketing, negotiating, and closing the deal. Not
all at the same time. We're gonna go through phases, um, but we wanna make sure that we
send the right message to the targeted audience because that's what's going to give us the
efficiency that we want. (···0.7s) And (···0.6s) we wanna also discover the solutions that are
going to work for you and for your customers. I mean, that's what we're really trying to do, is
help them with solutions to whatever problems that we can solve as that's what our business is
about.
(···0.7s) And then we'll get into closing the deal with confidence. So if we just started off with
marketing, um, and we got the deals coming in, uh, a lot of times people go, okay, yeah, now it's
here. What am I gonna do? So that's why we wanna talk a little bit about the negotiating side of
things. Kind of goes hand in hand with marketing and then closing the deal. So we can take it all
the way through to the end. Um, there's a saying, and I, I'm probably gonna butcher his name,
but Gregory (···0.8s) ti I think is, is C i o t t I.
He said something that I think is very applicable. He said, marketing is enthusiasm transferred
to the customer. (···0.7s) So that's what our marketing is doing. It's trying to take what we're
enthusiastically trying to solve as their problem. And when we solve a problem, we're creating
value. If we have something of value, people appreciate it. And the universal form of
appreciation, it is money.
It's not applause, it's money. Okay? So if you appreciate somebody like your waitress, if you try
to applaud her, then that's probably not gonna go over really well. But if you want to give a form
of appreciation, then money tipping, et cetera, that's what usually is the, the, uh, universal form.
(···0.7s) And (···0.9s) so what we're trying to do is let people know that we exist, that we're here
to help them with whatever their problems or their goals are. (···0.9s) So we do that with
branding (···1.0s) and (···0.8s) well, actually, let me bring that up so you can see the, the, uh,
screens too.
(···0.9s) So we do that with branding, we do it with targeting our messages, um, our messages
in general, we need to follow up and we need to follow through. So let me just touch on each
one of those for a second. And as I'm talking about it, if you look over to the, uh, side of the
screen there, you can see probably a lot of different logos and company names that you may
recognize. Some you might not.
They might not be in your wheelhouse for whatever type of customer you would be to those
companies. But if you are important to them as a customer, they want you to know and
recognize those logos and, um, the, the images that are created there, because that's what
branding is. Um, branding is about achieving recognition. I'm not talking about the, Hey, good
job kind of recognition. I'm talking about you recognize the image, the, you recognize the
emotion that goes along with it and the connection.
So it's really about being recognizable. Okay? (···0.6s) So that's what branding is about,
targeting. (···0.6s)That's all about reaching the right customers. (···0.5s) And it doesn't mean
that the target is an entire zip code. As a matter of fact, we probably don't wanna meet the
entire zip code of customers. There's probably certain ones inside of those zip codes that we
want. And it could vary for, uh, whatever our goal is. If I'm flipping, there's a zip code that may
not be applicable for flipping.
If I'm going to be due rentals. Doing rentals might be a totally different zip code. And it could be
just certain blocks within those zip codes. It could be not just the blocks, but a certain type of
property. Maybe I only want three bedroom, two bath properties or two bedrooms that could be
turned at three baths or, uh, the three bedrooms. (···0.6s) But (···0.9s) the point being is that the
property and the people inside of those targeted areas, we are really trying to drill down and get
as specific as possible so that we can make the most of our efforts and talk to the people that
need our help.
Um, and that makes our reaching the right customers, makes our messages (···0.9s) more
applicable when we can, um, basically make them relevant to their situation. So we're trying to
figure out what problems are we solving and then what words do we put in those messages so
that they know that they can come to us. Okay? (···0.9s) When it comes to follow up, (···0.9s)
follow up, what we talked about this before, one touch is not enough.
You better add seven more to it. Realistically, it needs, we need at minimum five to eight
touches whenever we're talking to somebody, uh, for them to remember us know that we exist.
Have you ever listened to you guys ever to a, um, radio commercial? (···0.6s) How many times
do they put the, the name of the company or the phone number on there or a website? (···0.6s)
Do, do you ever pay attention to that?
(···1.8s) Yeah, (···0.7s) at least three times. It's mentioned in most cases, right? I, (···2.6s) I
think I hear it even more than that. Vicki, on a lot of 'em. I mean mm-hmm. Sometimes you'll
hear 'em say like, 6, 8, 8, 9, 10 times it feels like, but you don't forget it, right? And it, right. I
mean, you talk about the first time you hear a song, think about it that way. That's one of the
ones I like to use. The first time you hear a song, you may like the melody, you may like the
beat or whatever, but, uh, I know I, it was, it was kind of funny because I was taking my
daughter and Steve's already going, man, this marketing thing, if Pip keeps getting in there, it's
gonna take 40 days to get done.
But no, I, I remember taking my daughter to, uh, a concert. I can't remember what concert it
was. I think it was Katie Perry. It doesn't matter what the concert was, but she had to get all the
words to the songs memorized. She was like 14 years old, but she had to get all the songs,
names or the words memorized so she could enjoy the concert more. Now, obviously, I didn't
take it to that level, but I notice after you hear something the second, third, fourth time, you start
to memorize it.
You memorize the way, the way it sounds, and you start memorizing words, or depending on
how you like music, you may memorize the beat or something like that. Um, so yeah, it's just
interesting. The, the, the more, (···0.5s) whatever you wanna call it, repetition we have of it. Like
anything, the better that branding is gonna be ingrained in our heads. And the fact that you
brought in the music music is a huge part of it, because that's what a jingle is. We didn't really
get into it. And if you get big in your business, you know, you might wanna have a jingle.
So a jingle is going to further put that message in somebody's brain. I can remember driving
down the road, I don't know if you guys remember these or not, I'm sure you do at least pip you
will. But driving down the road, and I see this billboard and it's a Roto-Rooter billboard. And
what comes to your mind when you see Roto-Rooter? (···0.8s) Roto-Rooter, that's the name
that'll keep your troubles down the drain And the weight goes trouble down the drain. Yeah.
Right? (···0.7s) So you saw a visual image, but you thought about a melody, didn't you?
And a message, and you got almost all. And how long has it been since those were on TV or
radio? (···0.5s) Well, I think I heard it from, you know, my parents or grandparents. 'cause I'm
not old enough to remember the commercial. (···1.9s) All right, well, I am, (···0.5s) I'll admit that
I've been around it a while. I've been around marketing a while. But the fact that they ingrained it
in our brains, and I can probably fill an entire (···0.9s) session up with all a bunch of different
ones that we could play games with.
But the point being that they gave us that message on multiple platforms. So we heard it on
radio or tv, and we saw it on ads, um, on billboards, et cetera. So we're getting bombarded with
the same message so that whenever we think about a problem with a drain, (···0.5s) the little
jingle goes along with it. (···0.6s) So what's the problem? You know, the problem's gonna go
down the drain, you know, the, but the, uh, um, fact that we have identified (···0.7s) that issue
with that company says that they did their marketing right?
They did their marketing message, right? So, and that's what we wanna do. And they hit us with
more than one touch, for sure. But on our side of things, as we do things, the other thing that we
wanna do is make sure that we follow through because it's not enough to just to reach out to
people, let them know that we exist. (···0.7s) We've got to follow up if they get in contact with us.
How many times have you heard somebody say, I called about this rental and nobody answers
the phone.
They're not calling me back. I mean, how many times do people try to reach out through the
marketing efforts that other have others have done and they can't get a return phone call?
(···0.6s) It's like (···0.7s) more frustrating than if they never knew about it. (···0.7s) So (···0.8s)
we want to make sure our te integrity is intact by following through once we've told them, Hey,
contact us. Um, one thing that I thought was really cool, and, and pip, when you first saw this,
(···0.6s) I think you mentioned to me, Hey, what was that?
(···0.8s) Do you remember this when I put it up there? (···1.5s) Oh, the monster. Yeah, I saw it
on, yeah. You said, Hey, what? And I wasn't sure (···0.7s) When I saw this, this logo by itself out
there in the world, everywhere. I was like, what is that? It's so cool. What is that? It's gotta be
like a cult thing, right? (···0.8s) And then they have all the different colors, all the different
monster drinks, and then it's, you know, it's just one of those things where I, (···0.7s) I just
wanna have it on the entire back windshield.
That's so cool. (···1.4s) Or on a shirt, it just looks like things are ripping up. But it's, it's when
something is, um, the ident the identity is so relatable to the customer that the customers make
it go viral. You don't even have to do it. So that's the, the sign of a, of a good, um, element of
your marketing as well. (···0.6s) So we wanna be aware of those things. We want to have
people be able to recognize us.
(···0.6s) And if you looked at those, um, logos and company names there on the side, you
probably got a good sense that they're doing a lot, they're spending a lot of money making that
happen, right? (···1.2s) Okay.(···1.8s) So some of the benefits then from (···0.7s) branding,
(···1.0s) well, first of all, it generates an image, okay? And our brand identity is basically going to
tell us or tell others who we are.
It's going to tell them what we do. It's going to tell them why we do it and how we do it. (···0.5s)
So if we can make that happen, we're doing really well. So it's gonna generate an image in their,
in their heads, it's going to create recognition, which we were just talking about. (···0.7s) We
want to have that consistency too, because we're going to be doing different, um, media, uh,
placing our ads in different media and we want that consistency to carry through different media,
but still have that recognition.
Even if it doesn't look exactly the same, it might not be the same size, it might not be the same
color. How many different times have you seen Apple's logo with either rainbows or, um, some
other aspect to it? But you see that Apple with a bite out of it, and you know that that's Apple
computers, right? (···0.8s) And the other thing it does is build credibility. So once they see that
you're out there and, and you're everywhere, that recognition, that familiarity becomes
something that they can relate to.
And, you know, that's why we want to, um, continue that (···1.3s) the (···0.7s) the Rich Dad
series. When you talk about credibility. Now, we, we talked about Robert Kiyosaki and, and Pip
put up a purple book there, (···0.7s) right? (···0.7s) So that purple book, (···1.3s) even when
people can't remember the name of the author, they remember the series, don't they? (···1.5s)
So, I don't know. I've got the whole Purple Book series, is what I hear.
(···0.6s) And we know what they're talking about, don't we? (···1.1s) That whole purple book.
There you go. (···0.7s) Pip is holding up the Rich Dad Poor Dad series. So even if you didn't
realize what the, the, um, brand was, (···0.7s) absolutely knowing that the Purple Book series
(···0.9s) is a rich Dad, poor dad, even if you don't remember Kiyosaki, um, that is a, a
recognition aspect. U p s do you know, UPS's, um, thing about Brown, (···1.5s) you know,
they're saying, (···0.6s) what can Brown do for you?
(···0.9s) They're saying whatever it is that you need. And they've gone from, you know, just
being packaged delivery to doing a lot of marketing type things. So, uh, now we've had banners,
we've had signs and, and other things done by them. So Brown wants to know, how can we
help you? How can we explain, expand, um, McDonald's again, PIP mentioned McDonald's
earlier in the golden arches. (···0.7s) Well, the colors yellow and, and red do have a
significance.
We're gonna get to into colors in a little bit here, but does anybody think of those arches and
think, oh, they look like french fries? 'cause that is intentional too, isn't it? (···1.7s) They're
known for those french fries. (···1.4s) So, um, they want you to remind, they wanna remind you
of the french fries, Nike, anytime you see a whoosh, that little black whoosh there, if you see it
on anything, you know, that's Nike, right? (···1.3s) And (···1.2s) credibility goes along with that.
Go ahead, PIP. I was gonna say something about McDonald's. And I don't know, and I love to,
and, and Steve knows I love to do this. I love to use pop culture to, to, to, to explain things.
'cause people remember it. If you haven't had a chance to see the movie, the Founder with
Michael Keaton, and he tell, it's the story of Ray Crock and the, and the, and the McDonald's
and how it kind of all came to being, but he was literally, and it probably won't be politically
correct to say anymore, but his goal was to have there be an American flag, the church steeples
and the McDonald's arches in every community of any size across the, uh, across America.
Mm-hmm. And because we've see people see the flag, they have one that's a symbol in their
head. When people see a church steeple, that's another thing they have in, you know, their
mindset is in their head, but then when they see the arches, that's a whole nother thing. But he
wanted to have that hole, that pull, that draw in multiple cities across the, across the country.
That was his goal, Right? Yeah.
And, and (···0.8s) what we're also creating is a top of mind awareness, toma, t o m a top of
mind awareness means anytime you think about that product, you think about that company.
(···0.5s) So it's gotten to the point where, you know, you think of French, I want french fries, I go
to McDonald's, you know, or at least it did until all these others started coming out and, and
hitting the market with their different flavors and so on. But, um, for the longest time, French
fries, you thought about McDonald's. (···0.6s) And when you, um, think about, um, Q-Tips and,
and Kleenex, (···0.8s) those products are not called Q-Tips and Kleenex, that's the company
name.
But they've done such a good job that the, uh, cotton swabs (···0.6s) and the facial tissues have
(···0.7s) been referred to by the names of the bigger brands out there. (···0.8s) And so, as you
think about your business, think big, you know, how can I put my competition out of business?
How can I be the one that everybody knows about? And I'm gonna refer to some co to a
company that has done pretty much that in their, their space.
And I'll tell you some of the changes that they have made to (···0.9s) just emphasize that things
do change over time too, according to the customer and what's going on in, in our markets as
well. But, uh, I'll, I will tell you about that, um, when we're, we're talking about branding, but
really we're not trying to get everybody to come to us, just like I said, the people in the zip code.
We don't want everybody bombarding us from that zip code. We really want the right people to
the ones that are gonna resonate with what we're trying to do to be the ones that are contacting
and bonding with us. (···0.6s) And just keep in mind that every interaction in any form is a
portion or part of our branding. And Seth, um, had said that, and I wanted to give recognition for
that. But so you're, you're always on. When you're out there with your business, just keep that in
mind. 'cause you're a representation, you're a walking representation of that business too.
Um, so talk about designing for our brand. We are gonna get into the colors, the fonts, um,
photos and images, videos. (···0.7s) And what we're gonna try to do is what the big guys are
trying to do. We're gonna convey emotion. (···0.9s) If you look at the (···0.5s) Budweiser
commercials, and in the olden days, the olden golden days, the Coca-Cola commercials,
(···0.8s) they're not even talking about their product. They're not talking about the beverages.
They're creating an emotion. They're stirring something up inside of you because they want you
to bond with them and build that rapport in that way. Have you guys seen this, the commercial
with the, the little dog and the, the horse during the Super Bowl? (···1.0s) And it is so cute,
right? (···1.3s) Or even with, um, the Coca-Cola. I don't know if you recall that, but remember
that song, I'd like to teach the world to sing in perfect money was Got nothing, but, but I was, I'd
like to buy the world of Coke.
Yeah. Was they changed the words to it? Yes, they did. They did. (···0.6s) But the whole thing
of it is they made it like, um, something that shows no matter who you are, no matter where you
come from, you know, let's all come together, together. Let's enjoy a Coke. It's a positive feeling
kind of thing. It's all about the feeling. So (···0.6s) you wanna choose design elements that are
going to represent your company. But remember, we're trying to build rapport.
So, um, how do you want your business to be represented to your customer base? You gotta
think about it on the bottom of the screen here. You know, we're looking at things like
trustworthy. Not saying that this is your brand, but you might wanna think about what you're
presenting, but trustworthy, responsive, caring, resourceful, dependable, (···0.7s) honest,
professional, friendly. So we, we might wanna make sure that we're approachable, okay?
Um, we want to (···0.7s) basically (···0.7s) have a relationship because we want them to trust
us. Now, why is that key? Especially now, because when they trust us, they're already in a and
they're already in an emotional state, they've got some other kind of motivation going on. And
I'm talking mostly when we're looking for properties that we wanna buy from, uh, distressed
sellers, right? (···0.6s) So they've got a motivating circumstance. We need them to build a
rapport and have a relationship with us during a time where we're least likely to see them in
person because of what (···1.7s) covid, right?
(···1.3s) So (···0.9s) that has changed a lot of how we do what we do and why connecting with
them is so important, even from a distance. (···0.5s) All right? And I'm not talking about six feet,
I'm talking about, we might be, um, having (···0.6s) interaction with them more online or more on
social media than, you know, getting out and, um, seeing them on a billboard, et cetera.
A lot of people are, are working from home. They're not even traveling anymore. So it's even
more key for that. Um, but (···0.9s) it's gotta say, your marketing has gotta say, Hey, we wanna
help you. You know, tell me your real estate problem and let's look for some solutions together.
(···0.6s) You have a way of saying that pit, don't you? (···0.6s) Something about real estate
problem. (···2.2s) You keep catching me off guard here.
I wanna make sure that I always get my mute back up. 'cause otherwise, I, I'm making too much
noise on the background here. Uh, I, I always like to say, um, you know, I help people with real
estate problems. Do you have a problem? (···0.5s) And mm-hmm. It's one of the first questions
that you're going to ask somebody when they call you. If you, if you're putting out just a basic,
we buy houses, marketing sign, they're gonna call you and they're gonna ask you, what's we
buy houses all about? Well, that's such a broad statement. Mm-hmm. And the person on the
other end of the phone may be a property that's going into foreclosure.
A person on the other end of the phone may be somebody who's inherited a property from their
family that's in perfect shape, but they don't know what to do with it. And so I always say my,
you know, I'm a real estate investor. I help people with real estate problems. Do you have a
problem? And so if you can keep a consistent message to help people with real estate
problems, do you have a problem? It brings the question out. And then quite frankly depends on
did it, they can go in, you know, 20 different directions that I might be able to help 'em with. And
it may not be even what I thought.
'cause you may be out there right now, you may be, may be one of your first classes and you're
thinking, I'm just doing wholesaling. I'm just doing wholesaling. And you're, and you're looking at
Vicki's marketing going, okay, I need my marketing to be just for wholesaling. But it just a basic
sign of we buy houses could get you multiple different things. So you've gotta be prepared to
understand that you, you want to get a, a, a, a vast amount of information. And I'm gonna say
this 'cause I say it in every class that I've ever taught, you always want to have in your back
pocket. You know, my partner takes care of that. Would it be okay if I talk to my partner and get
back with you? Mm-hmm. There's always gonna be questions, always gonna be issues that you
don't know the answers to.
So that's why at at Pip's Path, we're all about support and making sure you have that. And that's
what mentoring and coaching and all those things are all about. So there you go, Vicki. Mmhmm.
(···1.0s) Thanks. And the thing that I like about that is that you answered a question with
a question. (···0.7s) You, you said, you, they say, well, what do you, what kind of properties do
you buy? Well, we'd like to buy nice properties, but we buy ugly properties. We buy properties
where the people are distressed. We buy properties where the, uh, properties distressed. So
what you're doing is saying, do you have a problem?
Do you have a property with a problem? (···0.6s) And you're kind of distancing that, you know,
they don't have a problem, they have a property problem. (···0.8s) But, um, you're opening the
door, like you said, to whatever the issue may be. Now we can address that, what that is. And
we didn't presume that they were gonna lose the property in a foreclosure or some other, um,
specific situation. We can open it up to all the possibilities that we can help them with. (···0.9s)
And that's what our marketing should do.
You might start off like, like Pip was saying, you might start off thinking, well, I'm going to do this
as wholesaling. But honestly, once you get into this, you might think that you're going in a
certain direction, but every opportunity you have to evaluate for what is the best (···1.5s)
circumstance or situation for me with this property based on where it's located and where I am
right now in building my business? (···0.6s) Can I take advantage of it? And if not, if you've gone
through it, it's not, you know, what I want for my portfolio, it's not one that I wanna flip.
It's not one that I can, uh, at least option. It's not the right neighborhood. Whatever the situation
may be, you might say, well, it's a good deal just not for me. And then decide to wholesale
(···0.8s) so that you can still get something from it. So the, the main thing is find out what the
problem is. Can you solve it? Is is it something that you want to, uh, work with? Whoops.
(···0.8s) All right. So now, um, let's talk about some of the image components, uh, uh, with
regard to our overall branding and what we're trying to do with our marketing (···0.8s) when it
comes to colors.
And we're gonna go into each one of these into detail when it comes to colors. Colors actually
inspire emotions (···0.6s) and motivations. And I'll give you some statistics here in a, in a little
bit. But, uh, so color is a, a, a very important part of this. But fonts, you know, fonts are also
creating impressions I just saw on, hmm, (···0.8s) I wanna say it was Pinterest.
'cause I look at a lot of different marketing, but there's somebody out there making logos. And
the logos are really about the way that the person's name is written. So it's a personal logo, but
all the different ways that it's written gives off different impressions, whether it's professional,
whether it's friendly, you know, whether, um, it is, uh, kind of a quirky, um, and kind of relates to
the field, but not always. So just the way that something is written and comes across, um, is
something that we're gonna keep in mind as we create our image, our identity, and so on.
(···1.0s) Now, name (···0.5s) the name, and I'm gonna spend time towards the end of this
because so many people get caught up in it. But the name that we're talking about is the public
face name portion of your business. It's not necessarily what you're gonna have on your
business card to, to go with along with a bank. (···0.8s) I will give more details about that. But
(···0.6s) the name of the company, the name of your business, it is the public name.
There is also a personal side of things too. (···1.0s) So, um, depending on how you want to
structure your business and whether it's going to be you as the celebrity of your business or not,
uh, we're gonna talk about both, okay? (···1.3s) Logos, (···0.8s) we just looked at a bunch of
logos and it's going to help bring meaning, but even the shape of the logo, not just a color, but
even the shape of the logo has meanings and things that our minds pick up on.
So we wanna be able to (···0.8s) intentionally incorporate these into our designs. (···0.6s) And
I'm gonna be, like I said, I'm gonna be talking about the, the basics of these first. And then we're
gonna get into, uh, where we're gonna put these and how, what we're gonna say, what
messages we're gonna have, who we're gonna reach, how we're gonna find them. We're gonna
do all that in, in, uh, future modules too. Um, taglines, there's a difference between a tagline and
a slogan.
We'll talk about that in a minute. But a tagline is a memorable, catchy tagline that is going to tell
people what you do, what your business does. All right? And a domain name, which may not be
the same as your company name is. Another piece of this. (···0.8s) Domain names are assets.
(···0.6s) And in the beginning especially, you may want to have access to domain names, even
if you're not using them yet, because by the time you check it out and if it really is good,
somebody else is probably checking it out too.
Um, you want to incorporate that even if you are doing what's called parking or redirecting into
another domain where you actually have a website. (···0.7s) So just realize that the domain
names that you acquire may not be the exact names as your company. I mean, you might want
your company name as well, but we're doing this for the purpose of people finding us. (···0.5s)
And, um, relating building rapport, making it easy. Um, don't get too crazy with your domain
names on the spelling, because if somebody misspells it and they could end up on, you know, a
competitor's website.
(···0.6s) So don't make it too tricky. Um, unless you're able to do that in your marketing like Lyft.
(···0.5s) What's the difference in, in Lyft, the way that we hear it in Lyft, the way that we see it as
the logo (···0.6s) is L Y F T, right? But they've made it enough of, uh, a (···0.6s) recognition
thing as far as the spelling that we know to look at L Y F T as we go online and search
businesses out.
Um, so colors just in general, most western companies, red conveys, um, excitement and
passion. (···0.7s) Green conveys, um, things to do with nature or money. (···0.7s) Blue has to
do with serenity and trust, but there's a whole different level of colors. And I do wanna get that,
um, into our discussion here too. (···0.8s) There's a psychology that goes along with those
colors.
Hey Vicki. And as, Yeah, I didn't know if you heard me or not. So we're getting real close to that
30 minute timeframe. So we're gonna stop the video here and as soon as we come back, Vicki's
gonna get into this slide and talk about the psychology of colors. This stuff is fascinating to me
because it, it is just so vastly things that we don't ever get taught, we don't even think about until
we get into a marketing class like this. So we'll see you guys on the next video and Vicki's
gonna get more into all the psychology of the different colors out there.
So we'll see you guys soon. (···0.5s)
(···0.1s) Two. (···2.0s) Hey everybody. Welcome to this module on Defining Your Target Market.
We've got a few modules that are gonna be coming up. Let me just kind of give you an
overview. Um, the first one that we're gonna talk about is, like I said, define your target market.
We're gonna take it into other steps like determine your market budget and deciding on c r m
systems and get into a lot more detail. So if you don't get all of the detail on this module, don't
worry. It's like ragu, it's in there. More is coming. Okay? (···1.4s) All right.
But these steps are what we wanna take when we're setting up our marketing process. We
need to first determine the, the market that we want, our target market, (···0.6s) and what area
you're gonna be investing in. Um, how much are you dedicating to your marketing budget, uh, A
C R M or a customer relationship management system. We just talked about that in the last
module. And that will organize the leads that you're gonna be acquiring once you decide who
you want and, um, what you want them for, uh, what areas and so on. Uh, then we're gonna des
design how we're gonna capture those leads.

That'll be another module. And then the workflow is the experience (···0.5s) that you will create
for your customer, depending on the outcome of each step that they take, that you set up.
(···0.6s) And then you'll design the actual messages for your targets and what they'll receive at
any point during the workflow, um, that we design. And then when the creative is done for the
marketing, you can place the media. So whether it's internet or print or, um, broadcasting it, uh,
et cetera.
And then as the results of the marketing efforts come in, you're gonna need to field them and
make offers and close the deals. Once that's done, uh, that's not the end of the marketing either
or our marketing objectives. The best, most effective and strongest influence on your target
(···0.6s) is the personal recommendation of others. So we're gonna work on that as well. And
we wanna cultivate the people from your deals to be catalyst to be the next referral for you, and
you can build your business that way on their testimonials and put those into your marketing.
(···0.7s) So all of this kind of comes together (···0.5s) in what we're doing here. But first we have
to start with defining your target market. Okay? (···0.9s) If you have seen the movie Avatar, then
you might recognize the pictures on here. So if we were talking about a customer avatar, that's
basically like a detailed profile of who your ideal customer is. (···0.6s) And in one sense, we all
need motivated sellers.
If we're going to be working with people where we acquire their properties. Uh, any seller, just
any seller (···0.7s) is not what we're looking for. Motivated sellers meanings that there's
something that's going on that causes them to want to let things go, or be willing to let things go
at a discount in order for it to be a deal for us. Because if the numbers don't work and it's not a
deal for us, we may not be able to help them. Um, we might be able to give them a referral to
somebody who can help them get a, a higher price than what we can pay, which would probably
be a referral to our realtor team.
Um, a lease option candidate, an investor, a home buyer, a renter, those are all other target
markets that we wanna find inside of a geographical area. And we're gonna dig deeper into that.
(···0.5s) So basically what I, I'd like you to be able to do is to describe, um, who you're trying to
reach with your marketing, your marketing message is gonna be specific to that target market.
So let's talk about a couple examples while we're here.
Um, for example, (···0.7s) we might be looking at (···0.6s) tired or retired landlords as a target
market, (···0.7s) and that would mean that they're probably owner occu or non-owner occupied
properties, right? If it's a landlord. (···0.6s) So then we wanna know things like how long have
they held the property? Uh, what kind of properties do they have, how old are the properties,
you know, that's gonna come into play with, you know, what we need to do to those properties.
Um, how old are the retired landlords?
(···0.6s) Because we're trying to find these people (···0.5s) with all the demographics that we're
gonna be using and (···0.6s) make the most of our targeted messages with our targeted
markets. Uh, what kind of equity do they have if they don't have any equity, you know, we might
have to get creative on the financing or, or, uh, some other aspect of it. Um, student housing.
You know, are there people out there that bought housing for their kids to go and stay in while
they were in college that maybe they're not into owning that property anymore if the kids had
graduate, graduated, uh, or maybe they didn't graduate.
And it's a sore spot too. So there have been opportunities that I've worked with people in the
past where the property has been, uh, held 10 years after it was used by the people who are
going to school or their kids, et cetera. And they didn't wanna sell it until two out of the three
units became vacant. All of a sudden there's some repairs that need to be done and huh, now
they wanna sell it and they're willing to sell at a discount.
Those are the kind of things that we wanna be looking for. So wouldn't it be great if we didn't
have to send something to everyone in an entire zip code and we could send it just to those
people (···0.7s) that meet that circumstance? (···0.6s) And what about empty nesters? That
could be another targeted market. A again, it's a, a segment of one of those motivated seller
situations, but it's still one that we can drill down and find details about and try to just contact
only them.
And that what that does is if we're (···0.6s) using our money to the best potential that it, it can be
used for, what it does is lower our cost per lead that we're, um, paying for acquiring these
customers. (···0.5s) So empty nesters are probably gonna be owner occupied properties.
(···0.7s) So that's something if you were to just blast something out to all non-owner occupied,
you might miss. Well, what do I mean about empty nesters? So (···0.6s) what kind of property
do you think an empty nester is gonna live in?
(···1.1s) Probably one that was at, uh, a prime, a great place where everybody wanted to move
in, um, maybe in a community. Um, all the kids were going to school together and they grew up
essentially in those, those neighborhoods. But now they're older, now, the kids have graduated
from school, the property has gotten older and probably needs more repair, definitely needs
updating if it hasn't happened since then. (···0.6s) So what age, uh, are the owners?
What age are the properties? And where are those neighborhoods? (···0.6s) Now, they might
be primed for their, they're changing from owner occupied to maybe some renter occupied. So
we need to be thinking about these things, not just the people that are living there, but also the
properties too. (···0.8s) Again, what kind of equity do they have? Do they have what, uh, um,
how long ago did they buy? These are all things that we may be able to turn to on the
demographic side of things and say, okay, let me pick and choose who I send this message to.
Okay. Um, what about people in financial trouble? Now, we all know that financial trouble
causes people to be motivated, and that could be another sign that we wanna pick up on. So,
delinquent taxes, (···0.6s) people going through bankruptcy, um, going through divorce, uh,
maybe they're in pre foreclosure, (···0.9s) maybe they have an adjustable rate mortgage loan or
a HELOC that they're trying to close out. And, you know, (···1.0s) there's all kinds of things that
you can look for signs of by their activity and by their demographics that somebody's tracking
somewhere.
Um, and then there's the ones, like we said, you know, it's not, might not be the people, it might
be the property. So what would give us indications of property issues, (···0.7s) code violations.
You know, somebody's getting something that's part of a lot of times part of a public record that,
you know, there's a code violation or an open violation on a property. (···0.9s) And what about,
uh, properties that are damaged and there's no insurance to fix them up.
(···0.6s) So if you're, if you're looking at a property that maybe had some, uh, snow damage in
Houston, (···0.5s) doesn't sound, (···0.7s) doesn't sound, uh, like it's a logical thing for snow
damage, but I forgot the total number. I just saw it on, on a, uh, YouTube (···1.3s) newscast. I
think it was where, and a amazing number of properties and dollar volume of properties were
damaged by recent snowstorms.
And you know that hurricanes are typical in some areas. (···0.5s) So what happens when the
insurance isn't gonna cover it because it's an act of God, for example? (···0.8s) Well, they might
have called a (···1.0s) first responder kind of company first response where they come out and
they try to mitigate the damage that's there by boarding things up or taking down, uh, half of a
wall of drywall. (···0.6s) You, you ever see the bottom half is completely taken out, taken out so
that the mold doesn't get in there.
They're removing something that could turn to something worse. But if they get in there and
they try to re remediate that, or at least try to limit what could be going wrong more, um, but
then they find out that there's no insurance to fix it beyond what they just did to, uh, stop it from
getting worse. (···1.1s) Is that a, an opportunity for us? If you're a rehabber, (···0.9s) okay,
(···1.3s) just thinking about these things, how would we find out about properties that were
damaged and maybe aren't going to get fixed by somebody else?
That's what we're thinking. Where can we find these resources? First, we have to find out what
the problem is, then we find out where can I find those people going through those situations?
Um, properties that are vacant. (···0.7s) So if they're not receiving any rent, okay, maybe it's
because they're off at their second home, maybe. So I'm not saying that every vacant home
could be a potential, but if it's vacant because somebody doesn't answer their phone for the ad
that they put in to, uh, find a renter because they're not being good at managing, not everybody
is, (···0.6s) then maybe they wanna get that off their hands now that that renter is out of there,
that was there for seven years, and (···1.1s) maybe we can help them with that.
Um, immediately it comes to mind. Well, (···0.8s) from a sales perspective, well, wouldn't it be
great if you could still keep money coming in, but not have to worry about the maintenance?
(···0.8s) Do you have any idea what that would mean to someone who's used to having money
coming in? If somebody owns a property free and clear (···0.8s) and you're able to make
monthly payments to them (···0.8s) and they don't have to worry about it being rent because it is
a seller finance kind of situation, and they can make interest on it, possibly.
I mean, I wouldn't offer them interest right from the writ, but, uh, anyway, (···0.7s) my mind
going off here. (···0.6s) But it is a possibility for you to take a vacant property or a (···0.7s)
property that says for rent on it, that somebody's not filling very quickly and create a solution for
them that works for them and for you.
Remember we said it has to work for you too. (···0.9s) So for rent, um, probate properties, those
might have issues because there's not an owner with an issue anymore, but there's a property
that is expected to generate income for the city or the county (···0.6s) and, you know, from the
standpoint of taxes and it's not happening. (···0.8s) So we could look for situations like that
through the demographics, through these different resources that we have, (···0.5s) and that's
what we're trying to do. (···0.5s) Again, first you have to determine what is it that I'm looking for?
What do I want to concentrate on (···0.7s) and work to get your message out to, to (···0.9s)
bring those leads to you? Um, or you might be making the calls if you're not doing advertising,
uh, you might be doing marketing to bring those calls in. Okay? So let's take a look at some of
those, those kind of things that we may be able to consider beyond the scenario that I have
mentioned to you. (···2.5s) All right, so examples of some of the demographic choices that we
might consider.
All right? Um, one would be the physical location, of course, but inside of that physical location,
that geographic location, (···0.7s) are there certain zip codes? Now, if you are in Rhode Island,
you know, there probably are gonna be very few zip codes there. If you are in, um, California,
there's gonna be probably a lot of zip codes. (···0.8s) So sometimes it's a, a, a (···0.7s)
geographic area or a, um, subdivision. Not everybody has subdivisions or a neighborhood
inside of a zip code.
It might be to that level. Sometimes you can take a map (···0.6s) and mark on a map from these
different resources, mark on a map specific areas inside of a zip code or a major area that you
would like to concentrate on and limit your results to that area. So you have to think about
(···1.0s) what neighborhoods am i I (···0.7s) choosing and why am I choosing them? All right?
It's not just your favorite zip code. If you are going to look for rental property, because your,
your, uh, strategy is to create cashflow properties, then you're gonna look at areas that have a
lot of renters in them, because that's what's happening in that local market.
People wanna rent there. And if they, the occupancy is high (···0.6s) and it's filled with renters,
then you know, it's in demand. If there is a, a lot of vacancies, maybe that's a transitioning area,
maybe it's going downhill. So you have to know a little bit more about the, what, what's going on
in that market.
So your market knowledge is gonna come into play, but let's say that you have identified either
a place where you want to find rental properties, or if you want to flip, (···0.7s) then that would
be an area where there's a high demand of people wanting to live there, and there's an age of a
property that is conducive for you to, um, say, Hey, I know that the properties here need
updating, and I can do that, and I can benefit from what's called the forced appreciation in those
markets. (···0.7s) So, um, we're going to target those areas (···1.4s) from within those areas.
We wanna say who lives there that I can target further inside of the geographic area. Could be
local owners, could be out of town owners, could be out of state owners. Again, things to think
about. If it's a rental property and it's an out-of-state owner, if they don't have some local
company that is managing the people for them, it could be a problem. (···0.7s) So what we're
trying to do is say, here's the broad area of people that I could look at.
(···0.6s) As I narrow these down to very specific problems, I can potentially get the lowest
hanging fruit and then go back and capture some of that other stuff later. So, just wanna get
your mind, um, considering (···0.6s) that level of detail. Okay? (···3.5s) Some other things that
we might want to, um, limit our (···1.3s) groups that we're talking about include age.
Now, (···1.4s) we do have to be careful (···0.5s) when we are looking for people, when we're
thinking about things we can target in on age. Maybe those people that are 65 and older are the
empty nesters, or it could be 55 and older, the ne the empty nesters that we're looking for with
homes in certain neighborhoods, right? Um, but our marketing that we can do, (···0.6s)
depending on the source that we're using, might be limited in how they pull that data.
Because, for example, Facebook got sued for housing, uh, discrimination, um, because of
allowing people that had housing ads to d to discriminate meaning treat di people differently
because they belong to a protected class. So age is a protected class. There are federal, state,
and local, um, protected classes. So depending on what exposure that our source has, we
might be limited to the information that we're able to pull. But in general, as we're thinking about
things, we can kind of say, okay, if they've owned this for 20, 30 years, um, then we may be
able to target that (···1.3s) person that we're trying to reach.
It's not because they're that old that we're, we're treating them differently, meaning we're trying
to find you. Um, but it is the circumstance that we're looking for overall to be able to offer them
an opportunity to get out of that property if they want, by us giving them, uh, an offer to
purchase. Um, so (···0.6s) it could help us.
Um, as far as defining that goes (···1.2s) also while I'm here talking about the, the (···0.7s) fair
housing and how that goes in your advertising of those properties, once you have them, if you're
looking for renters, if you're looking for, uh, people to buy them, realize that your circumstance
may require you to abide by those fair housing laws. And, um, there are some exceptions to
them. (···1.1s) Rather than talk about the exceptions and hope that you can skirt around them,
let's just (···0.7s) treat everybody the same.
And know that when it comes to our marketing to find those motivated sellers, we might be
looking at it a little bit differently, but we're not putting it out there in advertising, published
advertising. And we don't say, Hey, everybody who's 65 and older, we might have an
opportunity for you. Give us a call. We're not doing things like that, okay? Um, but be aware
through your education of fair housing laws, HUD laws, uh, hud.gov is good resource for fair,
fair housing laws.
If you're not already familiar with them. Um, and they can tell you what the protected classes
are, I'm sure that there's, uh, plenty of, (···0.6s) of, uh, opportunities to learn even more than
when, than what we can talk about here. (···0.7s) All right? So, but honestly, age really is one of
those things that we might help, might use to help us target for the purposes that we just
described. Um, so if you did, what age ranges would you look for? Would you look for
millennials? You can say certain words that will attract millennials into a local market that might
be, um, looking for their first home, (···0.6s) or, you know, looking for opportunities as they build
their credit to do lease options.
So (···0.7s) it does come into play honestly, with what we consider. (···1.1s) We're just careful
not to violate any laws. All right? Um, all right. (···1.2s) Other things (···0.6s) that we may
consider is, uh, whether or not people are working. I, I'm more on the home side here.
I'm more interested in, you know, veterans because there could be, uh, ways for us to attract
folks, um, or identify areas that might be appealing to young hip folks. You know, Austin comes
to mind, you know, that, that keep Austin weird kind of thing. Uh, so (···1.2s) there are (···2.0s)
sub subcategories within age and demographics, uh, that might work for us as well. Vic, Vicki,
did you say young hip folks?
(···0.9s) Young and hip? Oh, I thought you were talking about me for just a minute. I, I, I heard
young and hip, and I thought you said something about pip, so I just, I'm, I'm sure you thought
so. (···1.0s) Very good. I'm, I'm young and hip named Pip. There we go. Well, If you're young
and pip, I've got a property for you too. Awesome. (···0.6s) And if you're not so young in pip, I
still have a property for you too. Ouch. (···3.2s) Anyway,(···1.1s) let's keep going with
demographics, whether they involve Pips or not.
(···2.2s) Okay. Um, some examples of other things that we might consider. What about the type
of work or where people are working? (···0.6s) Now, if I am (···0.8s) looking at an area, uh, and
I know what the average commute time is that people will, uh, commute for, then I might look at
a radius from that major employer (···0.6s) or that type of employer and say, okay, if this is
within a decent commute, this is my, one of my target areas.
And again, it's another way to, to narrow down (···0.5s) what you would consider to be a,
(···0.7s) a (···0.8s) demi, a demographic market that you want to attack or target. (···0.8s) So in
this case, military is listed on the screen here. You can see it highlighted here, um, who the
employer is. Uh, maybe the, the fact that there's government employees, uh, people in
healthcare and medical services.
I'm gonna be looking around, we know where's the hospital, where are the places that they are
so that it's a good commute for, for them. And then in my advertising, I might mention things
like, you know, easy commute to, or just minutes from such and such hospital, or such and such
military base, et cetera. (···0.5s) Or (···1.6s) at least let them know that (···0.9s) without them
having to think much about it, this could be a great property for you. Okay? Uh, again, it might
be how I find it, it might be how I sell it.
Um, so (···2.0s) going on with our demographics, um, single married, I mean, some
communities, if you go to neighborhood scout, (···0.6s) neighborhood scout.com (···1.3s) and
you start looking around on that site, I, I usually go out there to learn an area as I, as I'm, uh,
looking at new spots.
(···0.7s) And in most parts of the country, not all, but most parts of the country, you can grab
some of that information without having to pay for a subscription or any other services that they
have by looking at the main tabs that they have there. Overview. Um, and then when you start
clicking on specific neighborhoods for a certain period of, uh, you (···1.2s) know, there's certain
sections within the, the neighborhoods that they have there. (···0.6s) The, the information goes
from an overview of the city that I put in to information that is specific about a neighborhood.
(···0.6s) And in there it'll tell me demographics, like what percentage of people are married
versus single. Um, what percentage of people ha make a certain income? Uh, a lot of
demographics that is in that. Again, it's neighborhood scout.com. (···0.6s) So I'll look at those
types of information. It tells you, you know, what jobs they have, um, who the major employers
are when you get into those neighborhoods and, and so on. Uh, so (···0.8s) that might be a, a
good resource for you in this case.
Um, these were pulled from some of the Facebook demographics. (···0.6s) So (···0.8s)
relationship status under Facebook, (···0.6s) single, married, okay, I can use those. I probably
am not going to concentrate on anybody that put complicated into there. (···0.6s) I don't know
how much more it could be as far as complicated than relationship or how that's gonna spread
into the other parts of their lives. (···1.2s) Hmm. But, uh, yeah, if somebody is, um, divorced,
you know, maybe they're looking for, uh, a new place.
If they're, uh, widowed, maybe they're looking for downsizing. You know, you don't know until
you start to test some of these, whether or not it's going to be a niche market for you, (···0.7s)
but could relationship status or a, a life event hap happen to help you in your marketing? Could
be okay, (···0.9s) your message could be crafted for that. (···1.8s) Other types of demographics,
languages. So are there any languages that are spoken in your market area, uh, that you could
tap into?
Again, if you go into neighborhood scout.com, um, one of the things that it tells you in the
neighborhood sections there as you click on the different neighborhoods, is what percentage of
people speak other languages or what those languages are commonly spoken. I've seen areas
where German is commonly spoken or, uh, Mandarin or Spanish, et cetera. Now doesn't mean
that I know how to speak all those languages. I can get away with a little bit of Spanish, but, um,
I could tell you something else.
(···0.6s) I know that I can go to people that will translate. (···1.0s) So one of our marketing
pieces (···0.9s) is on one side of the paper, it's in English, on the other side of the paper. Same
thing is in Spanish, because we are in a highly Spanish speaking market. (···0.6s) So (···0.5s) if
I don't make it available, or if I make myself not as approachable, or my, my team, I should say,
if my team is not as approachable because people aren't comfortable speaking the language
that they're comfortable with, then I'm missing out on a little bit of this.
(···0.6s) So, (···0.7s) could this be part of what you incorporate into your marketing plans?
(···0.8s) So, um, I had, I had some students that were (···0.8s) in, where was I, California,
(···0.9s) and they were saying that (···0.5s) their (···1.1s) feeling of, you know, of, um, not being
able to compete as well with other investors, uh, they felt was because of their accent or inability
to speak (···0.6s) English as well.
I, and I said, are you kidding me? There are neighborhoods that I can't go into and tap into
because I feel like an outsider to them. I would put every message that I could in the languages
that people are accustomed to and (···0.5s) comfortable with, and you're gonna tap into things I
can't even get to. (···0.6s) So it's not a barrier unless you think it is. (···0.5s) And don't make it a
barrier if it's not your language.
You know, find people, I don't know, fiverr.com. (···1.0s) We did talk about that at I b e r r.com.
Could you find somebody to translate messages? I, (···0.8s) I might actually go in and, and
make sure that somebody who can read that takes it the way that my translator intended as
well. (···0.6s) So, um, yeah, so I do that. (···3.8s)Now, Facebook has this area of interests. So
there's, there's demographics and there's psychographics.
And what you really need to just think about is not just what describes the people as far as the
physical characteristics and some things about maybe their backgrounds and so on, but what
are they interested in? How do they spend their time? And how can I further drill down to make
sure that I'm getting a very targeted market? (···0.7s) So when it comes to targeted markets and
interests, (···0.7s) let's see if Facebook allows me to do this filtering (···0.5s) and, and other
sources might as well, but they, they happen to be one that we will be talking about in future, uh,
modules.
So if that's the case, (···0.7s) then what kind of things might I tap into here? Let's see, (···0.8s)
anybody who is doing (···1.4s) any kind of (···0.8s) do it yourself project or is, is, uh, attracted to
Home Depot, (···0.8s) those might be homeowners. (···0.7s) And if any of those homeowners
are discouraged by the projects that they found out that they have to do, I might tap into that.
(···0.8s) Anybody who is maybe looking at (···0.9s) finance kind of things like refinancing, um,
you know, maybe they might be in a situation where they are looking for a new home. (···0.6s) I
might tap into that. Uh, let's see. (···1.0s) Well, you get the, the point, but there are hobbies,
there are entertainment, there's business and industry. I would look at all of these and say,
(···0.5s) as I look at this descriptive, is there anything that would help me to further define
people as a targeted market?
And how could I use that? Okay. Um, so yeah, hobbies and activities. I'm just kind of scrolling
down here. I know it's kind of small writing, but a as we get into Facebook ad leads and, and all
the, that, all that, this will become more of a topic for us to talk about. All right? Again, right now,
I just want you to start thinking about who are these groups and how can I further identify them?
Um, behaviors. (···1.9s) One other thing that I would make sure of is if we're using Facebook as
our advertising platform, I probably am gonna go with the mobile device users (···0.7s) and limit
to just that, just because I want the best cost per lead basis. All right? All right. (···2.8s) Um, oh,
and once I get my marketing up and running, then the other thing that I can tap into, again, this
is probably gonna be multiple platforms, but Facebook is, uh, this one's Facebook specific.
How about if anybody who visited my webpage, if my webpage had to do with, uh, get a, an
offer within 24 hours, or sell your home and close in seven days or 10 days, or whatever it
happens to be, if they visited that page, I may want to be able to capture those folks. (···0.7s) If
they, uh, clicked on an action button, I'm gonna start sending them through a funnel.
And my whole design of how they're going, their customer experiences is going to be, uh,
handled, is gonna be dependent upon what actions that they took. (···0.5s) If people watched a
short video that was intended to capture folks that, um, maybe they wanted to know more about
lease options, then I wanna know who those are and the engagement on Facebook would be
able to tell me how to do that. Okay? Um, and then Facebook, of course, tying into Instagram
(···0.6s) and anyone who's bus visiting your business profile there, I wanna pull those two.
(···0.6s) If you could come up with a, (···1.0s) hmm, (···0.7s) kind of like a brainstorming of all of
the different things that you wanna look for. And then go with the lowest hanging fruit first and
get the best, (···0.9s) the best responses you have to test, of course, get the best responses
and spend more with that until you tap that out.
But be consistent and keep going with it, then that's the way that you want to (···0.7s) maximize
your marketing dollars and your marketing efforts. All right? (···2.0s) Facebook also has
something that you can create, uh, it's called a custom audience, and it's a lookalike audience.
So if you know anybody that has, um, the type of people that you wanna find, I made mention of
that in a previous, uh, video. Uh, if you (···0.7s) listened to when I was talking about the guy that
was wearing the Home Vester shirt, do you think Home Vest has some of the same people that
I wanna reach?
He was looking for properties that could be flipped. (···0.5s) Guess what? Me too. (···0.5s) And
in his case, using him as a source and not as competition, I would say to him, do you ever have
leads that you are not interested in? Which is what I did. He said, yes, I do. Okay, (···0.7s) well,
in the back of my mind, I'm thinking wherever you are finding these guys, I wanna find these
guys too. So if they, in my areas of interest are advertising, and especially if they're advertising
on some, some resource that's going to give me the ability to give a custom or similar audience,
(···0.7s) then I wanna find those guys, (···0.5s) figure out what they're doing and where they're
finding their audience, and kind of, um, uh, just kind of copy that.
(···1.5s) So I would like to know those demographics that they're using, and they've kind of done
the work for me. (···0.7s) So I wanna know (···1.3s) what home Vests is doing in my targeted
areas.
(···0.7s) So don't forget that sometimes the work is done for you. Um, sometimes it might be a
mailing list. So if there's a certain advertiser who's sending out coupons (···0.7s) and they
already know what areas are working for them, and you go, Hey, the people that are using that
business are probably the people that I'm looking for too, I wonder if there's way I can contact
that coupon company and say, whoever is doing the ads on, I don't know, basement restoration
or, uh, roof repairs or whatever it might be.
Um, if they've identified an, an area of older properties that I wanna tap into, maybe I wanna say
I would, what would it cost me to advertise in the areas that they're doing? (···0.8s) So you can
use, uh, other resources, (···0.5s) start opening your mind to what may be available. How does,
how does my competition find the people that they have advertise where they're advertising
(···0.7s) and you know, who are they?
How closely are we to looking for the same customers? Okay? So know your competition. Don't
look at them like competition. Look at them like somebody who's done the work for you that you
might be able to tap in on. (···0.6s) Okay. (···4.2s) And I kind of mentioned that relationships
might be another thing. We're not looking for relationships, like who's married, who's divorced all
the time, but (···0.7s) you know, what kind of relationship can we create with those property
owners when those properties (···0.7s) are the type of properties that we're looking for?
So we wanna know in our relationship, not are you married or not in this case, but do you have
a property? Really? What kind of property is it? How old is it? You know, do you think we're
ready to move in yet on this, on this relationship here? (···0.8s) So, um, yeah, we're, we're
sometimes targeting how long they've owned the property, what kind of property do you own
commercial properties, you know, are they apartments?
Are they, uh, storage units? Are they plazas? You know, what kind of properties do you own?
Could we develop a relationship based on that? (···1.5s) And by that I mean, let's think about
this a little bit further. (···0.8s) Describe your target market. Here are the examples of what I'm
talking about here. (···1.2s) If my avatar that we were just mentioning before, it says, I'm looking
for tired or retired people, landlords, lll on, on the screen here is landlord.
(···1.0s) So what I'm wanting to, to (···1.3s) key in on (···0.7s) is if somebody's been owning a
property for 20, 25, 30 (···0.8s) years, (···0.6s) do you think it might be time to start selling
those? (···0.6s) If I have a portfolio of properties and (···0.8s) I've been acquiring them for a
certain period of time (···0.5s) in order for them to be tapped into for retirement, I might look at
selling some of them.
Maybe I'm changing the mix of my portfolio, but certainly I would consider it if the price was right
on those cash properties, cashflow properties, income producing properties, we look at them a
little bit differently than we would, let's say a flip. Because on a flip, we're looking for, uh, equity
and so on to make sure that there's room for us. But on cashflow properties, if it's performing for
the price that they want and the price that they want is, (···0.6s) let's say that it is the current
market value for that property. If it's still performing, I might still be interested as long as the, um,
financing on it is good, et cetera.
(···0.7s) And we've come across some really good deals that way. So (···0.8s) as we start
getting those people (···0.6s) and start saying, Hey, are you interested in (···1.0s) liquidating
any of these properties that you've been acquiring over the years as part of your retirement?
(···1.2s) We, we were contacting, um, folks that we were trying to wholesale, uh, rental property
to. We contacted the people that owned property around the property that we were trying to
wholesale, (···1.2s) and we contacted everybody.
(···1.3s) And in those conversations, we didn't just say, are you looking for another, are you
looking for another? We'd say, do you, I noticed that you own a property near this one. Do you
own any others? We start having that rapport, building the rapport, building the relationship,
(···0.7s) and in that we found people that had been doing this for 20, 30 years, that owned
(···0.7s) 30 plus 50 plus 150 plus properties over that timeframe.
Yeah, they're small, but we said, are you planning on selling any soon? (···0.9s) They said yes
in a couple of years. Do you think that they're on our tickler file file to stay in touch with as well
as say, are you ready for any of that yet? (···1.0s) Absolutely. So we're expanding our network.
(···0.8s) Piff, did you have something that you, you're looking eagerly there. Can't (···2.6s) hear
you.
(···1.0s) I should unmute myself before I talk. We're getting close to that 30 minute timeframe,
so I wasn't sure where you're at in your, in your presentation here, but, uh, we can obviously
continue on the next video as well. It's entirely, I Would love to do that. I wanna get deep into
this because this is how we're going to start looking at, um, our targeted groups (···0.8s) and
give some resources on how you might, uh, tap into it a little bit more with some websites.
(···0.6s) Awesome. So great time for a break and we'll get into it in the next video.
Awesome. Thanks Vicki. (···0.7s)
(···3.8s) So welcome back to our discussion on describing your target market. And we kind of
left off talking about tired or retired as a group. Really. The, the key point on this page for you is
to think about these different things, um, categories that we've been talking about, if you could
create on your own. Um, some of you are probably great at spreadsheets and some just like
writing things down. Some people will keep it in their heads, but I kind of laid it out this way so
that you could put it together, um, figuring out what the avatar is, what's that general group that
you wanna talk about or that you wanna consider.
And then saying, okay, is there a certain property type that this group has that I want to target in
on or to key in on? (···0.5s) And then what age would the property be? Is there a timeframe that
they've owned it that might come into play? Um, do I wanna require a certain amount of equity if
possible? (···0.7s) And what would my customer's age be? Sometimes it doesn't matter.
Sometimes it, it could help you to further define and target that market. (···0.6s) And then
anything else that we might wanna consider. So that's how this is laid out. (···0.5s) And we
started talking about the tired, retired landlord. Well, what kind of property would that landlord
have that you might be interested in? You might not. You might not care. Uh, just that they own
property, especially if you're gonna be wholesaling. And if you want to, uh, key in on a specific
type and have a niche market in that, then you might say, single family rentals, because my
buyers are interested in that, or multifamily because my buyers are interested in that.
Um, so you could further define it that way. Um, how old, how long should they have owned it?
Or how old should the property be? (···0.8s) Put something in each of those categories if it is
applicable. If it's not applicable, then don't worry about it. But just to give you some I ideas
based on what we talked about here. Um, this is what I would, this is how I would look at it. This
is my mind visually represented, my words visually represented for you to help further define it.
Uh, n o o by the way, means non-owner occupied, meaning it's not the person that owns the
property, living in that property, oh, being, being owner occupied. So empty nesters would most
likely be owner occupied. And if you targeted, as we said before, non-owner occupied
properties, which some people do, then you would miss out on all those people that want to
move on because the kids that are outta the house, it's too big. I don't wanna do stairs anymore,
et cetera, et cetera.
All (···0.6s) right? We're kind of getting into their brains a little bit too. (···0.9s) So that's a visual
representation of the, the groups that we were talking about earlier. Um, and the reason as far,
far as the time owned, uh, if they've owned it for a while, then possibly the equity has building,
been building up, possibly because if they've taken out, uh, any loans on it recently, then it may
not be, uh, uh, having the amount of equity that we want.

But (···1.1s) one, number one, if they bought it a while back, they've been paying down a loan
on it, it might even be paid off. (···0.6s) And, uh, they might have gotten it at a better price back
then too, (···0.5s) if, if in that area values have been going up. So just a couple of things to, to,
uh, mention there. Now, why do we wanna know about all these details? Because the more
targeted your market is, the more relevant your message can be to your potential customers.
(···0.7s) So again, thinking about like who's buying multiple properties, (···0.7s)who's holding
long-term?
That's gonna tell us if they're buying multiple properties, they're holding long-term, they're
probably investors. they're holding, uh, they're probably looking for cashflow or looking at
cashflow, which helps us to know who we're dealing with or narrow down, uh, who's buying and
holding short-term, probably flippers or wholesalers. Who's buying? Here's a different one.
(···0.7s) Who's buying (···0.6s) multiple lots of land? (···0.9s) Is there any way that we can look
at that?
(···0.9s) So in that case, you might be looking at a developer there. If they're buying multiple
pieces of land, especially if it's infill in a, an urban area, um, if it's in a commercially zoned area,
then they might be commercial developers. So some of you might target in, in those, uh, on
those types of people. Um, who's buying multiple properties with cash. (···0.7s) Now, it's not just
the fact that they could be investors. Yeah, they could be getting money from their, uh, I don't
know, their wedding gifts or whatever, and buying their first home.
That's a possibility. But if they're buying over a span of years, they're buying cash, (···0.7s) not
only could they be an investor, (···1.2s) could they potentially be a money partner. (···1.3s) So if
you're new, these are ways of us opening up your minds and saying, there are multiple things
that I should be considering here. Right? Okay. (···4.1s) So what are some other resources
other than the Facebook and, and, uh, some of the social media things that we've been talking
about?
Well, your assessor's tax role, I'm gonna be giving you an example of, of how that could be, uh,
a good resource for you and how that ties into other things like data, data lists or brokers lists
(···0.6s) your title. Companies, they have access to tax lists if you don't have a good grip or
good access to your tax assessor's role, or don't know how to use it.
Uh, so they have a, probably a broader access to all those data fields in there. Um, your realtors
have access to tax lists in many cases. Uh, some states might not have as much information as
available if they are non-disclosure states, which means that they're not sharing information at
the data collection level, the public data collection level. Uh, but the m l s marketing tools that
they use to find people that they wanna market tool to may also be a good help to you as well.
So your realtors could have great access points. (···0.6s) Utility companies. (···0.7s) So they
have data lists, and the reason that I know that utility companies are using those lists that other
people tap into is because one of the utility companies, in this case, it happened to be a cable
company, misspelled my name, and then every piece of mail that I got with that misspelling
afterwards told me where that ended up in somebody else's hands. So, uh, in some cases you
may have access to the utility company lists, (···0.5s) and that would be a, a good resource in
some cases too.
(···0.8s) Data broker lists like list source or data finder, uh, prop stream software. These are just
potentials for you to use for (···0.6s) lists that could be used that also have filters like what we've
been talking about. I'm gonna show you lists source as an example here coming up. I'm also
gonna show you a couple screenshots from the city and county data records, um, beyond what
you might find on the tax assessor's roles, there could be delinquent tax lists or auctions that
are coming up for properties that are either excess or probate or, uh, for other reasons, like
including the, the delinquent taxes could be available on your city or county records.
(···0.5s) So we could tap into those as well. And a lot of cases, those could be available on
email lists where you can join the email list and be notified whenever there's an auction coming
up.
So make sure that you go to those. I'll show you how to find those in just a few, uh, just a few
minutes. (···0.6s)Public records like, um, legal publications will, that might also show N (···0.5s)
N O D (···0.7s) is a notice of default and other cases, it might be called list pendants, which
means legal action is pending on that property, and it's part of the foreclosure Pro process. So if
there's delinquent taxes or if there's a foreclosure that's being held by a bank, you may find in
public records or in the legal publications locally that those list pendants or notices of default are
a resource for you.
Sometimes they don't put them in the local papers. It might be that they, uh, post them up on a
billboard or a, (···0.7s) it's kind of like a billboard, a a cork board, et cetera. In the circuit courts,
for example, Virginia does that, where you have to actually go to that court (···0.7s) and look at
what's on the docket and get the list that way. Not everybody provides things electronically.
If they don't provide them electronically, then the services that offer those electronic lists, even
for a fee, can't get them either. (···0.6s) I, I was in, um, somewhere in New England, I don't
know if it was Vermont or Connecticut, in a very small area where even their own records were
not available internally on a computer system. They were in the card catalog system. (···0.9s)
So again, those of us who know that a card catalog system means that you're flipping through a
drawer with a bunch of little index cards that have things typed on them, that's how you would
access the information that you needed on those properties.
(···0.7s) So (···0.7s) if it's not available and if it takes more work, then it might be worth it for you
to go and spend some time in those resources or on those resources if that's your target
market. Because what are the chances that somebody else is taking that action? They're
probably doing what everybody else does. Say, if I have an electronic access to it, then I'll work
on it, and if not, if it's not convenient, I'm not touching it.
(···0.8s) So yeah, just something to consider. (···0.8s) And then there are websites like hud
HomeStore home stepss.com, home path.com, where the Fannie, Fannie and Freddie, well,
Fannie Mae, Freddie Mac, and hud, the H Housing and Urban Development, uh, whenever they
have backed financial loans (···0.5s) and they are responsible for them, and now they need to
foreclose on those properties, they will put those on the websites so that people can bid on
them.
They usually, for especially home steps and home Path, they usually have a period of time that
seven or 10 days that they call a first look period, where it's open to the people that will owner
occupy those properties first. And then after that timeframe, they open it up to investors. So you
can go to those websites and (···0.6s) take a look at what might be coming up in your areas.
(···0.6s) And you, in some cases, you have to have a, uh, realtor who has a (···0.6s) certain
certification that is able to put in the process, uh, the bid for you as part of the process.
But you can read about those on those websites as well. (···0.6s) You can sign up on many of
these sites for an automatic search where if something meets your criteria, you are notified in an
email about it. You probably don't want that to go to your personal email and get bombarded
again. That's why in the logistics part of things, I said, you may wanna have a separate email for
certain things, (···0.7s) and as we get a little bit further, I'll explain how to, to do that with some
of the housing websites.
Um, but realize that you could get bombarded. And so having a separate leads email (···0.6s) is
gonna be one of my recommendations where, and I don't even care if you call it, you know, re
leads (···0.6s) at whatever your email is or (···1.5s) something along those sites, along those,
uh, lines, because it might already be taken by somebody else. Um, but it doesn't matter
because it is just where you're going to funnel your, your leads to so that you can go there or
have part of your team go there if you're gonna outsource or bring on other people to be a part
of your team, um, and have them sort through them as well.
Um, also, banks (···0.6s) may have their own r e o lists. I remember when all the foreclosures
first started happening in 2008, 2009, in the beginning, everybody was trying to tap into what the
banks had available. The banks finally put them on their own websites.
So if you did a search for, uh, let's see, bank of America res, you would find foreclosures dot r e
or foreclosures.bank of America, or rio.bank of America. I forget which ones are which. Wells
Fargo, bank of America, all those guys that have, uh, large lists started posting them on there. If
they were government backed and they could turn to HUD or Fannie Mae or Freddie Mac, then
you'll probably see them on their sites. 'cause they're gonna go to those guys and say, Hey, uh,
you said that you would back this, and so we want you to do that, et cetera.
All (···1.0s) right, so those are some of the additional resources that you might wanna tap into. I
told you that we were gonna tap into the land or tax records depending on where you are,
(···0.7s) how, how that works, et cetera. (···0.8s) Basically, (···0.6s) each tax bill for city or
county or school taxes across the country might look different as they are from different taxing
entities. (···0.7s) And some might include special assessments where money is being raised to
from taxpayers to build the school or a library or, uh, something that's been approved by a, a
voting, uh, voting on a, a local budget.
(···0.5s) But basically, taxes are charged based on the value of the property that was assigned
by the tax assessor's office. And there's a process to challenge the, the property value with
annual deadlines and, you know, submit that about the dispute and so on. Um, something that
you wanna learn about if you become a property owner. But basically what I want you to know is
that first of all, the, the tax assessor's value does not mean that that's the value of the property
necessarily, it mean, and, and doesn't mean that that's what somebody would pay for it.
So don't get confused by that. (···0.5s) There's a market value that the market is determined.
There's an assessed value that the tax, uh, department d determines for their purposes, which
I'll describe a little bit more. And then there's an appraised value where somebody goes with,
uh, a methodology of two to three different ways of, uh, assigning what the current value is. That
is for purposes of maybe getting a loan approved or, um, for a transaction between people that
they want a third party to evaluate a trained third party in most cases.
But anyway, the part that we're gonna talk about here is the assessor's value. And what
happens is they have to decide a value on a property so that they can apply a tax rate that is
going to help them say to that property owner, look, you are responsible for X amount of dollars
in our tax budget that we need to collect so that we can pay all the things on all the line items in
the city or counties or municipalities tax.
Um, do tax budget really. So whether it happens to be for the police or the fire department or uh,
administrative purposes, all the different programs that they have, the way that they fill their
budget in many cases, or majority of it, is through the, the, uh, the property taxes. So they
assign that value. They apply something that says, well, what kind of property is this?
Is it agricultural? Is it a commercial property? Is it somebody's home? Does somebody live in
the home like a homestead value? So they have all of these different categories. (···0.7s) In
order for them to do that, there has to be a field that determines all of these things, the type of
property, the value that it is, uh, what the tax use code is. Um, sometimes the zoning code,
(···0.5s) there's all these different categories on there. (···0.8s) And (···0.8s) if that category is in
this database, (···0.5s) then it means that that category could be searched or a query could be
used to say, Hey, give me all the ones where the land class is, oh, residential or vacant land.
Things that we wanna be able to use as investors to classify. Now, I tried to do this one time in
(···0.6s) Virginia, (···1.6s) and (···0.8s) the lady behind the, the window, when I asked her if
there was a way that I could pull, because (···0.7s) they didn't have everything listed on the
computer, that there was really in the, the, uh, fields that were available.
(···0.5s) And I said, is there any way I can pull properties that have three or more units? (···1.5s)
And she said, oh my goodness, if you could do that, you could imagine how many people would
try to use that as a mailing list. (···2.2s) Really? You think so? So I encountered some
resistance because they didn't like the idea of those folks being offered, um, an opportunity to
sell their property.
(···1.0s) So she made a judgment call on it. And in those cases, you, there is the freedom of
information act that you can use, um, and you can, you know, put in the proper paperwork. In
some cases it might take a few days. In some cases it might take a few weeks or more. (···0.7s)
And usually they'll let you know that it's 80 to $85 is what I've been quoted most often for the
research. 80 (···0.6s) to $85 per hour for the research for what they have to do. Now, (···0.8s) a
little bit of my background that I didn't tell you about, I (···0.7s) do have a computer background.
(···0.6s) Back in the days where computer coding started off with what's called basic language
and ass four hundreds, and I'm dating myself, I know again, where you had to write your if then
go to and, and all those codings. Um, I had to be able to pull these to, uh, do what I needed to
do in my classes. So I know that this stuff exists. Rather than try to convert this person and get
them on my team, I knew that I had to talk to somebody that was in a different level.
So I said, I (···0.7s) said, can you, is there somebody in it that can talk to me about the syntax
on some of these fields? I intentionally spoke above her (···1.2s) understanding her that or what
I, what I figured was her understanding of the database that I was talking about. (···0.7s) And I
said, as soon as the keyword it was in there, (···0.6s) she said, yes, there's, we have it on
another floor.
I said, really? What, what floor would that be? And (···1.0s) do you know anybody that I might
talk to about the specifics of this database? (···0.5s) She did give me the guy's name was
Robert, (···0.5s) and she did gimme Robert on the third floor or the fourth floor, whatever it was.
(···0.7s) That's all I needed to take this to another level. (···0.7s) So (···1.1s) in this case, I had
students with me. Um, we went to the whatever floor she mentioned as we went through the first
glass floors or the glass doors there on that floor, there were cakes there that were obviously for
somebody retiring, somebody's birthday, they were cut up.
They had already had the little celebration before you went into the office area. Clearly nobody
really goes on those floors because it wasn't set up to receive, um, folks like me. (···0.7s) And
as somebody walked through and saw that I wasn't, uh, one of their team, they said, you know,
can I help you? I said, absolutely. We were told here to co to told to come here for the cake.
(···1.3s) That's clearly not what we were supposed to be there for. I said, no, no, no, I'm just
kidding. So breaking the ice, right?
Uh, no, no, no, I'm just kidding. I'm looking for Robert in it. Do you happen to know where he is
or (···0.5s) where I could find him? They said, oh yeah, just go down that hall, take a left, et
cetera, et cetera. So I go in there, Robert from it, has no idea who I am, but he's now curious
why somebody would wanna see him. (···0.8s) So I look around and it really was impressive
where his, his command center was. (···0.6s) And I said, oh, so this is command, this is the
calm, right? (···0.7s) And he was all impressed that I was impressed with his setup.
(···0.6s) So I said, you know, I've talked to people who just don't understand what I'm trying to
get to in the data information side, (···0.6s) and all I'm looking for is the field that has the land
classification that tells me three plus units. Do you happen to know, you do know what I'm
talking about, right? Do you speak my language? (···0.6s) Of course he does. (···0.7s) So now
that I've kind of propped him up a little bit, and I won't go into all the details, but I propped him
up a little bit and said, I appreciate what you know and what you have access to.
Can you help me with this? Bottom line is within hours. (···0.9s) And I'm talking about, he said
maybe after lunch, and he got it right after lunch. I had a green bar report. You know that paper
that has light green and dark green lines on it had a green par bar report with every property
that I was interested in, in that area in my hands. And it didn't cost me $85 an hour. (···0.9s) So
(···0.7s) sometimes you have to know, but the point being here is that that data is in your, um,
local offices and may be available to you if you tap into the right resources.
If you are not able to tap into the resources, maybe you're not comfortable walking in and talking
to people that you don't know and BSing your way through it or whatever. Um, chances are that
there is a data broker that is tapping into that. You just need to know what you're trying to get
out of that data, okay? (···0.7s) The fact that you know this much already, that it's available to
you, I could send you potentially to your land records database (···0.6s) and (···0.8s) show you
or have you do a search.
Um, have you talked to somebody in that department? Ask them things like do you have a list of
the land use codes? This is just an example here of a Guilford County North Carolina land use
code list. (···0.5s) So you can see how it separated. S f R stands stands for a single family
residential. (···0.6s) So there could be, um, mobile homes, those are single family. It could be
single family residential where it's just a house.
You can see all the different categorizations underneath that here. It could be that there is office
and um, it could be, um, multi-family residential, uh, construction here that is garden apartments
or five plus units or hotels and motels maybe that I wanna convert. Um, car washes, uh, mini
warehouses, uh, C 47 that is not on. This would be flex warehouse space, which in a lot of
markets is in demand.
So if I had a list of all of the owners with the type of property that I want, (···0.7s) do you think
that I would from that list be able to contact them? Either if it's an individual, I might be able to
do what's called skip tracing and find out their, uh, phone number or email address. And if, if I
couldn't even get those, I would still have the address that's on file that their tax record is sent
to. Okay? (···0.7s) And on the business side of it, there may be other resources, but at the very
least, I could send it again to where those tax records are being sent.
Somebody knows where the bill is needed to go to get paid by the people that are responsible.
And that's what I'm looking for here. Okay? (···1.2s) Now, when I go to the (···1.3s) land, um,
well, let me just show you here. N E T R online is a place where you can start if you haven't
already done that step by step. I have here for you on how to find what you're looking for with
your either assessor site, your official municipality site, your official county site.
Uh, some of you might be in areas where you have a parish in Alaska, you have boroughs, DC
is its own creat creation there. So there's over 3,100 counties or equivalents across our country.
You know, some places like Delaware have just a few, some places like Texas have over 200
different counties. (···0.5s) So you can find those resources by going to N e (···0.7s) t R
online.com (···1.3s) and make sure that it's got the e (···0.5s) in in the online.
I've gone to the wrong site a few times. So N e t r online.com. (···0.6s) When you get there, you
click on public records online, (···0.8s) it'll bring up a, a map. You can either click on the map for
your state or your area that you're interested in, or you can click on the words, whichever you
are, you are more comfortable with. You can also go to the zip code converter or the city to
county converter. They have all kinds of tools within that site to get you to the right spot, okay?
(···1.0s) Once you get there, you're looking for the websites that are available to you. They're
not all available. Some of them don't have websites available, like I said, that not everybody's
electronically, uh, connected to the rest of the world. But if they do, you're looking for the
appraiser site, you're looking for clerk of courts where maybe the deeds are, uh, recorded. Um,
you're looking for tax collector, it might say finance department, uh, g i s mapping is geographic
information systems mapping.
These are resources that you should click on and then save in your favorites. And when you
have a chance, go back and look at the resources that are available to you because they have
purposes that are way more than what we can get into here. Alright, once you find your, let's
say you're finding your county, then click on the county and start looking for things like the
appraisers, um, tax roll information put in. If you are able to search by name, put in Smith, put in
Lopez, whatever you wanna put in, that might have multiple responses.
And click on one of those records just to see what's available to you there. (···0.8s) If you are
able to search by a street, then put in the street name Main Street, 1 23, I don't even, I (···0.7s)
whatever you can until you find a resource where you can pull up a record, okay? (···0.9s) And
then start finding out what's available to you or (···0.6s) go to a list broker like, um, in the case
that we're gonna talk about would be list source, list source.com (···0.6s) or prop stream or, uh,
Melissa data, et cetera.
All right? I've mentioned a few already here. (···0.8s) So I've got on the screen some action
items for you for local resources, (···0.8s) and you can screenshot it or you can use this, uh, the,
to be available to you from the, the, uh, uh, slides that are made available through pip's Path
(···0.6s) and (···1.0s) basically doing everything that I just told you (···0.5s) in a written out
format here.
(···0.6s) Okay? (···0.8s) Think about what would be helpful for me to get my targeted list of folks
that I want. (···0.8s) And, um, go from there. (···0.9s) I'm going to (···0.6s) take you out, uh, to N
E T R online and to list source.com. (···0.9s) And let's see how well I can do this. (···0.9s) Stop
sharing, (···0.7s) start sharing. Say hi pip, if PIP shows up, You're doing great.
(···3.4s) And you should be able to see something called list source here on the screen.
(···0.8s) Okay? So what I've done here that you may not have done, it might look a little bit
different when you first go in there, is I've signed into my account (···0.8s) and in my account,
um, it might ask for a certain information like who you are in the company. And the thing that
you wanna key in on is that you are not getting into this data to be a list broker for other people.
They don't want you to do that. Don't do that. All right? But once you get in there, I've gone to
the create your own area. (···0.5s) And the reason I like this is because it gives me a count and
it'll tell me if in the area that I'm looking, uh, if the, the way that I'm researching it is going to net
any responses or not. So I have to start off with a geography tab (···0.8s) on the count in the top
left hand corner. It's gonna tell me how many are, are, um, showing up as a result of what I'm
searching.
(···0.6s) So first thing I'm gonna do is look at what is available to me. Uh, I mentioned that you
can do things with a map search. So a map search where you're drawing it on a map is
available to you. Uh, if I wanted to start off with a zip code, I could do that. A city, I could do that.
I wanna start, start with zoning, you know, maybe things that are zoned for a certain thing,
(···0.6s) assuming that it's available where I want to, uh, 'cause Texas might not even have
zoning. I don't even know in certain areas.
Uh, so I'm, I'm going to just for the sake of what we're talking about here, just start with, um, a
zip code (···2.2s)and I don't know, 2 7, 4 0 6. So this is in (···0.7s) North Carolina, (···1.5s) and
a one mile radius from this is, is what is, uh, we're tapping in here, tapping into. (···0.6s) So I
already know where, what this area is. I kind of know that it fits both, um, flipping and rentals
depending on which part of this area code.
So I have to be specific about it as I get further along. (···1.7s) Okay? (···1.3s) Oh, it's for some
reason having an error wall flash counts from database. (···2.7s) All right. So (···0.8s) anyway,
um, wanted to let you know, you've gotta start off with geography as you go into mortgage.
(···3.4s) It wants me, I'm gonna back off from this. (···0.8s) Hang on a second here.
(···5.8s) Oh, I don't know why it's today. It's got a problem. Actually, when I logged in here, they
said that the site wasn't available, so not sure what they've got going on. But anyway, I do want
you to go to list source. Um, go into the geography, select either the city, the zip code, et cetera,
the area that you wanna go get into. And then I want you to go to property (···0.6s) under the
property. Look up if there's a land use code and single family residential, okay?
(···0.8s) And you might do two to four units because residential could be one to four units. Uh,
and so, um, if you're looking for just single family properties, then make sure you're looking for
individual single families. And if not, you might wanna look at duplexes, triplexes, quads. It might
not be listed that way. It might say two to four units. So start looking and seeing what your count
is in the beginning. The broader that you are looking, the higher the count is going to be. You
start, bill, uh, start narrowing down (···0.6s) and it will, um, be reflected in the count that you
have there.
Sometimes you're looking for something that is not represented in the database that you're
pulling from. (···0.6s) So list source is one. Um, and like I said, there are others that are out
there. Once you start dabbling in this, you'll get a hang of of what's available here. The other
one I wanted to show you was the N E T R online. First thing to do, even though I've told you
this, one thing that people forget is that you've gotta go to the public records online.
There's a couple different places to do that here in this tabs. As I change these, they might
change colors for you. And up here it's changing colors on the font here. So public records
online, forget all the other stuff. (···1.3s) And like I said, (···1.1s) you're clicking on either the
picture of the state (···2.9s) or if you know the county that you're wanting to tap into. I went to
Guilford before, so I'm gonna do the same thing.
(···0.8s) And this is what I was talking about. As far as having the data available online. They
usually, if it's not available online, they usually say something like, uh, uh, phone numbers only,
or whatever. So you could call the phone numbers. (···0.6s) But if we go to the assessor's
website (···2.4s) and (···0.7s) let's say John Smith, (···2.4s) now I can click on all the responses
that I, that come up here. Let's, uh, let's see. Trying to find one that looks like it might be a
residential.
(···2.3s) And now I can see what kind of information is available from this resource. (···0.5s) It's
got the information about the parcel, it's residential property. (···0.7s) There are, there's one
building on it. It's got 1,092 square feet. And all of this of course, needs to be verified by the
time you buy something. Um, but (···1.3s) depending on the resource that you're using and
what they have available, sometimes they have pictures (···0.6s) as well as a sketch of the
building, or at least the part that was permitted from the, from the start.
If you find something that is not on the assessor's website, it might not be permitted. And make
sure that you find out about that before you purchase it and get that straightened out. That could
be a problem. Um, it does have, uh, the availability to look up improvements. (···0.7s) And I'm
just gonna kind of (···1.1s) scroll through each of these a little bit about the land itself. (···0.6s)
Hey, Vicki, we're, we're getting close to that 30 minute timeframe again, So, okay, (···0.5s) cool.
'cause this is the last thing that we're doing. (···1.0s) Very good, um, notes. And here's one thing
that you might find in, uh, helpful is they've got recent sales and that they've used to come up
with the value of the property or the, the, uh, uh, land. Again, photos, (···1.2s) tax bills, you
know, whether things are paid or not. Ah, this is delinquent. This could be a potential, don't look
at this guys. I might have to go and take a, take a look at this property.
So forget that you saw this (···1.1s) as we go on to the next video that is going to, going to be
about determining your budget. (···0.8s) You didn't see this, you really No, I'm, I'm kidding.
(···1.2s) But now you've, you see where there could be some flags, delinquent taxes might
indicate that there's a problem. Um, and (···0.8s) that's what we're looking for. This is one of the
things. (···0.6s) So, (···1.5s) okay, Vicki, on that last screen, it was like John Smith had all the
issues.
It was, was that really his name? John Smith? Yeah, I, I really searched John t, John Smith.
(···0.8s) And those were all the John Smiths that had properties. And I keyed in on the John
Smith that had a problem property. That's too funny. I just thought it was funny that, yeah, that
was cool. But anyway. Well, good stuff, Vicki. What's up on the next video? The next video is
about determining your budget. So we're gonna work a little bit about some of the different types
of advertising and what some of them cost or the pieces of what some of them cost. The pieces
of the cost. Very good.
Well, we'll see everybody on the next video. (···0.7s)
(···2.1s) Okay, welcome back. We're continuing the same section on determining your budget,
which means that you need to know a little bit about each of the different types or options for
your media. Um, and I wanted to continue, we, we talked about in a previous, uh, module, we
talked about list source (···0.6s) and list source. It didn't come up on the screen quite right, so I
wanted to revisit that. It is something that, um, kind of will cost a little bit as far as getting that,
that list, but it is (···0.9s) less time intensive for getting it than it was by driving by.
Um, so let's, and some of the other sources, like going through the legal notices, which is what
we were just talking about before this. So on the bottom of our, our screen here when it talks
about scaling up a little bit might cost a little bit more money. It really depends on how you filter
that list, and I'll try to give you an example of that. So I wanna go back to our resource of list
source.com. Not that you have to use that, but it is one that allows me to show you all the many
ways that you can sort that.
Um, and I'll try to go in and see if I can show you how they price it with the little pieces of every
information costing, uh, pennies or fractions of a penny for each thing. So let's do that. Um, I'm
gonna go out to (···1.8s) the list source to the internet, (···1.0s) so bear with me here and I've
preloaded a few things (···0.7s) so that we can talk about it.
(···1.0s) Alright, um, I mentioned that the results of whatever we're requesting are showing up in
the top left-hand corner where it says current list. Now, I didn't name this list, but it came from
the create your own kind of thing. And what I have put in so far has netted out of, I think it was,
uh, 23,000. If you look at the zip code I had put in 2 7, 4 0 6, (···0.8s) which is in North Carolina,
um, there were 23,000 plus records there. So I, I don't want everybody in that zip code.
I mentioned that. So what kind of things do I want? Well, here's the other part of this. As you
look down to the criteria on the left hand side, you can see, I put in a few things that is dropping
that list total to about 5,000, almost, almost 5,800 records. Okay? Uh, I do wanna drop through
these, uh, menus so that you can see (···0.6s) what options that you have. It's so important that
when you're narrowing down your list, you're being as specific as possible.
So that doesn't cost you extra dollars for whether it's postage going through US mail or, uh,
phone calls that you're making through an automated system that you're being charged for. Um,
or just the records itself. You're still gonna have to do something that's called scrubbing your list,
which means there's gonna be things on there from whatever source they pulled it from that are
outdated. You know, maybe when the last time that they did a tax mailing, somebody owned a
property and it's been sold since they updated the next one. Uh, there's sometimes a delay in
whatever the source is and them getting information into the system that is made available
electronically.
Um, few years back, I was in California. We were literally in one of the offices in the county
looking on their computers. Not even something that's provided from, you know, an outside
source, but we were looking for a sale that we knew happened within the last six months.
(···0.5s) And they had not had the manpower to get that into their computers, which means it's
not available for anybody else to pull and have, um, recent information outside of that.
(···0.7s) So just realize that the, the sources that they're pulling this information from might have
a delay in them being able to get the information there. (···0.6s) Once you start learning how the
systems work, you can work the systems. There's a, a county in New York where I know if I go
in there and I want the most recent data, not only do I look on their computer system, but there's
also a shelf of things that haven't been entered yet. So I know that I've gotta check that as well,
depending on what I'm looking for.
Uh, it could be that I'm looking for deeded information and it hasn't been filed and put on there
yet. They do try to keep it up, uh, as, as (···0.7s) current as possible. Um, but that's why you go,
oh, this is another good tip. That's why you go do your research at the county clerk's offices
where everything is recorded (···0.6s) and talk to the people that are in there. I was looking up
something that a, um, a church owned properties that a church owned, (···0.6s) and the person
sitting next to me worked for a title company.
Title companies spend a lot of time there. They, they said, oh, you're looking up such and such,
boy, did I have a time looking that up in the past because it was saint so-and-so, (···0.5s) so
(···0.7s) you have to sometimes spell out the word saint. Sometimes it's s st sometimes it's st
period. And they said, you should use this wild card, which is an asterisk in that case. And that
way anything that's close to it will come up in your results and you can filter from there.
So sometimes you get little tips from that. Sometimes I'll see people with a stack of things. This
is kind of a power team, um, pointer. But so when I see something like a stack of things I told
you, I talk to people a lot, but it's with a purpose. (···0.7s) And I'll say, wow, you, you look like
you've got a lot of work to do. Do you, is this something that you do for a living? Do you work for
a company? Do you work for yourself? Do you ever do any work on this side? How much would
you charge me if I was looking up a foreclosure and I needed to know if it was the first lien or
second lien that is being auctioned (···0.6s) and or foreclosed?
(···0.6s) How much would you charge me, charge me to do a, a pencil search, meaning a quick
search, not something that I can rely on for, uh, any insurance purposes, like title insurance
purposes. But how much would you charge me for something like that if I had a few of them and
you were already here, do you think you could do it for x number of dollars? (···0.5s) So that's
the kind of stuff that will net you power team members for something that you need. And as you
continue those conversations, um, you might even find that there are other resources that they
could have there.
In a similar case, there was a time I was in a Virginia, um, office, county clerk's office, circuit
court, whatever it is called there. It's different everywhere. But there was somebody with a, a
load of files in there. And I had this very similar conversation, are you looking up X, Y, Z? And
he was kinda like, sh very hush hush about it. (···0.6s) And he, it turned out that he was looking
up things for attorneys, you know, and, and he had a spreadsheet.
I said, well, if you add one more column to that spreadsheet, it would be of use to me. You can
take away the attorney's columns 'cause I have no interest in those. But would you have, uh,
any interest in doing a subscriber kind of thing for me on that? And what would you charge me?
So what I'm doing is freeing up my time. I'm creating a team, I'm getting what I need at a level
that's not available out there, and other resources from what I had found. (···0.7s) So
sometimes a little bit of extra effort on a day that you have some time might net you, um, some
really good contacts (···0.6s) and you can make those part of your teams too.
(···0.8s) So just a side note, hope that's valuable. Little nuggets here and there. (···0.5s) But
getting back to our sorted list here, um, remember I was looking at the zip code before I actually
did the zip code plus one, uh, mile radius on the other example. And this one I'm just doing zip
code (···0.9s) and I think you can see it if I scroll down a little bit.

(···1.3s) Yeah. So the zip code was what I wanted to get into. I do want you to take a look at all
the other sources because just because I'm telling you something here as an example, doesn't
mean that there's, uh, um, something that's more efficient for you. Like I mentioned, the map
search where you can just draw that one's on here. Okay, so I could just draw a specific area
because this zip code is so big, I might wanna do that. Um, and then there's subdivisions. Some
of you live in areas where the entire subdivision is of interest, but the neighborhood next to it
might not be.
Um, and you don't wanna have to pay for all the extras that, that, uh, you're not interested in.
(···0.9s) So, uh, zoning, I mentioned that before too. Anyway, I used a zip code on this particular
one. So it will want to know what state, and then it'll go, okay, now what zip codes. So I can
either pick from this list and say add, or I can type it down in the box below if I've got multiple
ones. It, it, it walks you through, uh, how you can do that, um, with multiple zip codes or a range
of zip codes, et cetera.
So once I did that, I had the, the zip code in there. Um, the next thing I jumped over to, (···0.8s)
and by the way, zip code had, there's way more (···0.7s) in, in this area, the state, et cetera.
There's way more records than just the zip code of 23,000, whatever, plus. (···0.5s) So the next
thing I I did was go over to the property. I don't want every property in that zip code. So if I click
on property, what are my options?
(···0.7s) And these are the things that you really need to think about. (···0.9s) So (···0.7s) I had
mentioned before in my searches on Zillow and uh, Redfin that I might want to do something
with bedrooms here. I'm not wanting to limit by, by by the bedrooms. 'cause I might be changing
that. I might be knocking the whole thing down. Again, think about what your purpose is. So on
this one, on this one, there's two different, um, property types that I might consider. One is the
county land use. (···0.6s) So if I was looking for property that could be used as commercial
property in that county, I might select this option.
Um, going to drop down to (···1.3s) property type here. (···0.9s) And in the property types, you'll
notice that there's a, a general one and then a detailed property search. Just because the
options are here doesn't mean that you'll have access to it. (···0.8s) If the records that they were
able to pull from didn't contain that level of detail, then you won't be able to get it either. But the
good thing is we can use this to search and say, well, how many are in this area?
So the multifamily, let's say I looked at single family residential. So if I went down to residential,
S F R is single family residential, and that's what I pulled. All right? But if I took that, lemme just
take that out for a second. You can see how it'll change. I take that out, I remove it, and I say,
you know what, (···0.7s) I'm interested in this zip code, not for the area that I just flipped a
property in, but for any kind of, um, rental.
So maybe a duplex (···0.5s) still one to four units, right? (···0.9s) So duplex didn't give me any
results. (···0.5s) So this is not either an area that is, um, defined that way or has that type of
property in there. So there's a couple of different reasons that it could be like that. Sometimes I'll
say, okay, what about duplex, triplex? How are they doing it? Okay, (···0.7s) so they're not
doing by duplex, tri triplex, and they're probably not doing it by quad, which is another option
right there.
All right? But they may classify it by apartments (···2.3s) or they may not. Um, this is something
that as you work in your areas, and I know that this is a mostly single family, um, residential,
even if they're rentals, it's a single family house that is being rented. It's the entire house. It's not
so much a a multi-family property. There could be things spotted, you know, (···0.8s) just kind of
spotty in there. So I'm going to look at all the options that I think it might be under, and if that
doesn't work, (···0.6s) then I (···0.9s) know that I'm not gonna be able to pull (···1.1s) that type
of property in that area.
But because of the zip code that I'm in, like I said, single family residential, (···1.4s) that's what
this neighborhood is or most of this neighborhood is. Okay? Um, the other thing that I did that
filtered this list down a little bit more under, again, we're under the property characteristics,
(···0.8s) is I said, well, what if I only want properties? (···1.2s) There's a lot of them that were
built in, you know, 19 20, 19 30.
(···0.7s) But what if I want properties that are maybe a little bit newer than that? (···1.5s) So I'm
going by, whoops, I'm back at property tech. I'm going by the (···0.8s) age (···1.4s) or year built
in this case, (···0.7s) and I'm saying 1952. And you see, I put up there 2011, right? Well, why
did I do 2011? If I want to flip in this area, which sections of the zip code are pretty good for
flipping?
Um, that means I'm looking for something that's got a little age and that has the ability to
update. Well, if it's built in 1950s and they haven't done any updating to it, um, then I, it has a
potential for me. And also by the age, I can tell what kind of things might need to be done if they
haven't been updated yet at this point. Uh, for example, before 1978, it might have lead paint
when you get a little bit older, we might be looking at asbestos.
Um, some aged properties have issues with the type of plumbing that was used. Um, so you
kind of get used to what do I want to deal with and what I don't, what don't I wanna deal with?
You can make it a narrow, uh, list and then take the low hanging fruit of what you want from
that, and then go back and broaden that net and capture the other stuff your next round if you
wanted to, if it's working and you wanna say, Hey, well what el what else could be there? And
what more might I have to do to it?
So, um, that's definitely an option. So when I had, um, put this in as the 1950 to 2011, meaning
that there's 10 years of age on these properties, could use some updating in some cases. Then
if you look at the left hand side where it says you're built and my criteria there, there are 16,351
properties that meet that, just that particular portion of it. But I then put in some other, uh,
aspects that are gonna narrow it down further.
If somebody doesn't have any equity, how am I going to create the equity other than just by the,
uh, improvements that I do to, to this property? And I'm specifically talking about flipping, right?
(···0.6s) So the next thing that I might check out, and I strongly, strongly suggest that you go
through all of the options here and say, Hey, would this help me in any circumstance to get a list
that I'm interested in? 'cause you see that there's some here that say pre foreclosure, um,
length of residence.
So remember those empty nesters? I said if they've raised a family there and they've owned it
for a while, it might be time to move on. So I might have a totally different list, similar property
types, but now if somebody's been living there for 20 years, 30 years, they're probably gonna
have some equity or they may have it, or they might be in the circumstance that we talked about
for downsizing. (···0.8s) All right, so now I'm gonna go down to (···1.5s) something of interest,
(···2.4s) which is how much equity, (···1.0s) and in this case I said anything that has, um, well, I
don't want the 81 91, 90, a (···0.6s) hundred percent equity would be great.
31 to 40 means I'm, I'm saying there's gotta be at least 31% equity in this property for me to
consider it. Now I can build more into that value by improving it and forcing the appreciation,
forcing the the (···0.6s) amount that the property is worth (···0.8s) up (···0.6s) by making those,
um, rehab or remodel decisions and efforts to that property.
So now if you look to the left hand side, the equity percentage, it's telling you, um, how much
(···0.7s) of, uh, the, the market there has the amount of equity. This is pretty, um, interesting
too. 1700, which is the second lar largest group here, 1700 properties have 91 to a hundred
percent equity in there. (···1.0s) That represents if I was gonna narrow this list down and say,
Hey, I wanna talk to people that have some room that's really gonna narrow this list down to a
bunch of people I really wanna talk to.
So rather than, uh, cut out anything else, you know, let's, let's talk to people that that have the
ability to, to negotiate there. The second large or the largest group was people that have 31 to
40%. So that could be that they put a significant down payment or they've had it long enough to
build up a little bit bit of equity. If you've ever looked at an amortization schedule, the first, hmm,
three, maybe five years for most of them have, uh, a lot of interest in that monthly payment on a
monthly, uh, payment amortization schedule.
So beyond five years, they start to build a little bit of equity over time. And that's a little piece of
information that your brain can correlate when you start looking at these things. If it's all new to
you, um, just go and do what I'm talking about. Go to an amortization schedule and look at the
monthly payments, the breakdown between the amount of money that goes towards the interest
and the amount of money that goes towards the, uh, reduction of the principle and watch how
that changes over time.
Take a look at how long it took for it to, to (···0.8s) alter, um, based on what the current, uh,
interest rates are, okay? And get used to those things because these are tools that are not just
about, well, how much is going towards reducing the principle? (···0.6s) It's a tool that can be
used to negotiate with an owner. So you're offering, because hey, you've got lots of equity there,
right?
So you've got the room to negotiate, so you're offering maybe a lower price than is interesting to
them. (···0.5s)But you say, well, I can make up for some of this (···0.8s) by, you know, having
you participate in how I acquire this with the financing. Let me show you how much more I can
make up if you finance this at the going rate of so-and-so. (···0.6s) Now you're adding the, um,
amount of interest that you would be paying a bank to the bank of Bob, which is the, the owner
of the property.
So now between the amount that you wanna pay for the property and the amount of interest that
they're gonna collect from you, hey, it looks a little bit more attractive when we total those
numbers together. Let me do this for x number of years and, you know, we'll, we'll move
forward. Okay? (···0.5s) So that's, uh, one of the, the tips inside of negotiating and, and making
things work for us. But in order to start there, we have to have the equity in the property, or we
we're hoping that the equity is in the property. If they went and got a HELOC or a loan after this,
then you know, it, it's not gonna be (···0.6s) somebody that might be scrubbed from our list,
meaning taking 'em off.
Uh, but we've gotta start somewhere. And so one of the first things that you're gonna do is
validate, verify the information that you're getting from these lists. Remember that there could be
some discrepancy between what is reported and what you find out is the truth. Okay? (···0.6s)
So now we've narrowed these down. As a matter of fact, let me take off some of the, uh, groups
here.
And you can see the number change on the top left hand corner. So I took out the one that had
the least amount of equity, (···1.4s) and I'm gonna le definitely leave that a hundred percent up
there, (···0.7s) right? So depending on, on what your budget is, you can go back and change
some of these, um, options to get a better list, a more targeted list. But keep track of what you,
well, once you save it, it's gonna keep track of it for you, but keep track of what you are doing.
So when you wanna go back, um, maybe you have a version two of the list or version three and
start widening that net as we were talking about just a few minutes ago. (···0.9s) All right? So,
uh, like I said, go through, check out all the things that are available to you (···0.7s) on these,
um, lists. (···0.7s) I'm trying to see if there's any, the state land use, not so much, but county
land use, I would, I have searched by that. Um, if I'm looking at, I know you can't see it on here,
but if I'm looking at commercial property, (···1.0s) if I scroll down, (···0.8s)there's one on here
that says units number of, so a house is gonna be one unit, but if I'm looking at commercial
property and I want it to be apartments, then I might look for 10 plus or a hundred plus or
something like that to narrow down this, this group, um, pre foreclosures on this list.
(···0.9s) Let's see. (···1.3s) Anyway, certain, uh, sizes of buildings, you know, sometimes you
get, uh, areas where there's 600, 700 square feet to a lot of the houses, you might not want
that, or you might be targeting those smaller ones because hey, those are the ones that we
wanna knock down and put something bigger and make it meet the current demand of the
market.
(···0.7s) So just trying to give you some ideas on, you know, how you might use these or why
you or who you might target in your lists. (···0.7s) Now I'm gonna go back up to, (···2.0s) well, I'll
touch on demographics even though I haven't really included in here, but this household
demographics, if I check on the, the, the, uh, menu options, um, here's where I might look at
(···1.2s) either the age, (···0.7s) the estimated income, um, language, maybe marital stat status,
occupation, especially if it's military area, I might look at that, uh, year of birth, so that,
remember that list.
I said if you're looking for people that are downsizing or that might be in a situation where they
need to change the type of residence that they're living in, then I could do it from this list.
(···0.8s) As I mentioned, I'm not, um, I'm not using this to narrow down the, the list I'm working
on right now, but I do want you to know that it is there. (···1.2s) So that's under demographics.
Now I'm gonna go over, over to foreclosure. Again, I didn't use that for this particular list. It
doesn't, uh, affect anything unless I wanted a more targeted market of potentially motivated
people. Um, so (···0.6s) the default pre foreclosure, uh, default, default amount, et cetera, on
here, you can see (···0.5s) those options available to you.
Um, bank owned or r e o properties that at one point was a really big group that people were
looking at. (···0.5s) And honestly, (···1.0s) right now with the Covid stuff, um, being fairly new
and this, we, we know that as we move forward, well, it's not fairly new to it is been out for a
while, but during C O V I, a lot of people were told, Hey, you don't have to pay your rent. Well,
what does that do to landlords? Landlords might not have the money to pay their mortgages.
There are people that are protected by, in, in some states, in some counties and some cities
protected by, um, legislation that says you can't, there's a mo a moratorium, moratorium
(···1.2s) on the, uh, process of, (···0.8s) of, uh, either evictions or foreclosures, et cetera. Well,
that's not gonna be able to go on forever because it's going to upset another part of our
economy.
So while there may be programs to kind of push things off for a little while, while things are
figured out, while people recover, while there are stimulus packages and other things put in
place to try to help this out (···0.6s) as we go forward, um, there may be a time where we see
many foreclosures again in bank owned properties again. So there's a lot of people that are
putting themselves in good cash positions to be able to take advantage of, of those situations
and people that are saying, Hey, even if I don't have the cash, um, and I know that PIP is really
good at this, even if I don't have the cash to, to, uh, buy the property completely, let's see what
it's gonna take to get it out of this jeopardized position.
(···0.7s) And, um, if we can work with the lender in that timeframe, then, you know, we can
create a solution without having to have all the cash. But let's know who's in that situation and
target that market so that we can apply one of those techniques that PIP talks about with lease
options and, and some of the other, um, strategies that are out there.
Okay, PIP, did you wanna say something about that? (···0.9s) Well, I mean, we can talk about
all those things, obviously, but I think, and, and whether we're talking about covid or not, heck,
you and I have been doing this long enough. I remember 2008 when everything was weird and
(···0.9s) there were a period of times in 2002 and then before my time 1992. And then you can
go back every so often. We have these (···0.5s) boom and bust cycles, (···0.6s) and so your
marketing is going to target different things.
You were talking about, um, home investors and how they've changed their marketing, you
know, when, when, when there hasn't been as, when the market's been really hot, they had to
change the way they did their marketing a little bit. And so yeah, there's tons of different
strategies out there and I think that's why it's so important for those of you guys that are
watching this, and maybe this is your first class because we told you that marketing's one of the
most important things you need to have. You also have to understand the more strategies, you
know, the more deals you can take down. I'm a big fan on focusing, um, just focus on whatever
strategy, but just realize that that strategy may not always work in every market cycle.
And so those people that know the most strategies are gonna make the most money. And it's,
it's the same with marketing. It marketing's gonna have to adjust based on your strategy, uh, or
what's going on in the world at that time. And, and I agree with you 1000000%. I'm trying to
figure out how, how those foreclosures are gonna all come (···0.5s) out here in the next, and it
may be, it may be a year or two yet, who knows?
But there's a lot of people that have been, you know, gone into forbearance, which means
they've just given 'em some time, is what it really comes down to. And, and we we're gonna see
that (···0.6s) eventually all those things are gonna have to be paid. Whether it's the landlord,
whether it's the tenant, you, you can't just, or it is the banks that are come back, the lenders are
gonna back come back and say, you haven't paid me in three years or two years or one year,
whatever the timeframe is. You can't not keep paying. Somebody's gonna wanna get paid at
some point. (···1.2s) So, Yeah, absolutely.
Yeah. And, and you mentioned that, um, sometimes the strategy that worked, uh, it changes
over time. The the circumstances change and the more strategies, you know, the more that you
can do, even when you focus and you get really good at something, if a market changes, you
have to decide, am I going to expand now into a different strategy or am I gonna take this
strategy into a different market? Because just because something's happening in one part of the
country doesn't mean they're experiencing the same thing in another part of the country. And
you know, like you said, whether it's covid, whether it's, uh, the loans, some areas were, were
hit harder than others on the loans because people went crazy in 2008.
And I do remember when it was the interest rate that was causing the problem and people not
being able to, to buy. And, and so we got really creative with, um, with, uh, how we were
acquiring properties. 'cause interest rates were double digits even though the price of the
property was very reasonable. (···0.6s) So all these things tend to change. And that's why I
said, you know, it, a bend in the road is not the end of the road unless you fail to make the turn.
So if you're always ready to adjust and adapt, you're either gonna take your strategy that you
love and go to a different market, could be in a different state or a different part of the country,
um, or you're going to expand your, uh, your knowledge base and you're going to, to get good at
another strategy. So being familiar with how these strategies work and getting as much
education on that as you can will help you to maximize your results in your market that you
wanna do business in, or to be able to give you the agility that you need to go to another market
and feel confident and know how to put together the teams and everybody that to, to prosper.
So (···0.5s) definitely. (···0.8s) Yeah, I think I was, I was, I wanna make the comment, 'cause I
remember when I got asked to mentor years ago, uh, for another company and you know, you
you think as a mentor, you know, you, you're really good at your business in your area and
that's why you got, you get asked to do stuff a lot of times. And when you start going to new
areas and you start helping people build teams in those areas, you realize how important that
team building part of it is that you just said, you know, you go to a new area, you gotta build a
new team.
Uh, 'cause you're not gonna have a co a good contractor that works in Orlando and also works
in Vegas. It ain't happening. Uh, you may get a, you know, uh, a good insurance person that
can do stuff nationwide or a good, um, um, you know, maybe he had asset protection lawyer,
but you know, real estate lawyers, title companies, you know, they, they, they may very be very
specific to an area because each state has some variations on those laws.
I, I've always thought, and I know you've done a lot of stuff in the state of New York, that's the
weirdest state when it comes to a lot of their (···0.7s) legalities with buying and selling property
and the amount of lawyers that they get involved in that. So it is very important to understand
that, yeah, I'm a big fan and we're teaching from Pip's path to focus on certain things. But as
you, as you want to grow your business, expand your business, you want to be able to, to
weather bad markets, good markets, you're gonna need to know more strategies.
You're gonna need to be able to be versatile on your marketing and, and all that kind of stuff. So
(···0.7s) if I, everybody always asks me if there's a, you know, one thing that I could tell
somebody, never quit learning. You're always gonna be learning. If you think you're gonna quit
learning, we might as well quit worrying about making money anymore. You're, you're gonna
quit making money if you quit learning because the world's gonna change. Markets are gonna
change (···0.6s) times. Uh, I mean, um, you know, the technology's gonna change and so you
gotta keep learning. And then a lot of this marketing stuff, heck, when Vicki and I came through,
uh, as new real estate investors, all the stuff that she's showing you right now wasn't even there.
I mean, I hate to say this, but I, I'm gonna guess when Vicky started doing this, they might not
even really had much for an internet, (···0.5s) if that may be the case. You were in the nineties,
weren't you? You started in the nineties, didn't you, Vicki? (···0.6s) Okay, let me, let me uh, put
this out here. I can remember when the internet was dial up and that to load a picture you could
go get a cup of coffee, come back. Yeah, it's still loading. Yeah. And yeah, it didn't, it it didn't
exist when we started.
I know when I started in 2002 there was still dial up internet and so yeah, and even that
timeframe, but I was thinking even, even before internet, like in the mid nineties, there wasn't
any, I mean, you talk to anybody that's a realtor from the, you know, 30 years ago they got a
book every week. They got a whole book of of listings and that's how they went through it. It
was just a bunch of sheets of paper. And so, you know, everything's become so automated and
access to information is pretty easy, but it also can be overwhelming 'cause it's a lot of
information.
So Vicki, we are already on that 30 minute mark. So is this a good place that we could maybe
take up? Yeah, I, I just wanted to, to admit this, that back in the day when I started, you had to
foot it down to the county clerk's office to get your information. So if you were working a full-time
job, you had to take a day off because if you had a day off due to a federal holiday, they were
closed too. So back in those days, you had to physically be at those locations in order to get the
information and that this is the best time for anybody to jump into this if you've got a job already
because the access that you have at your fingertips is unprecedented for being able to be a fulltime,
the equivalent of a full-time real estate investor in part-time hours.
The technology has just taken it to a whole new level. So, yeah, (···0.6s) Well, I, I have to tell
this story real quickly, even though we're late on the video here. I had a 19 year old kid one
time, any in a class, use the term back in the day and I said, you have to be a certain age to be
able to use the term back in the day.
And I think you gotta be at least 35 to use back in the day. And then once you get to be 50 or
older, you can say back in my day. So you gotta be careful with that. Back in the day statement
when you're 19 or 20 it doesn't work because you day you're you're still back, you're still there. I
mean, you're not back in anything yet. So, okay, next video. Vicki, what are we gonna be on?
(···1.2s) More of the same, we're gonna talk about more of these different ways of, of marketing
for low cost, um, no cost and pro cost.
(···0.8s) Awesome. We'll see you guys on the next video. (···0.6s)
(···2.5s) Okay, so in this module, let's talk about handling the responses. We've targeted the
people that we wanted to reach. You know, we've figured out how to handle them through our
lead capture systems, design, the experience that we want them to have, (···0.6s) and
scheduled the campaigns and we placed the media, and all of a sudden we start getting these
responses. (···0.7s) And we've kind of mentioned before that sometimes people just aren't
answering the phone, although they've gone through all of that, uh, the, the hassle of making
sure that people are calling them.
(···0.7s) So (···1.1s) why don't they, what's, what's wrong with that? And Pip and I were talking
before we got started here, um, about what is it, you know, why don't people answer the calls
or, or the texts or the emails, (···0.8s) and, um, knowing that that's money calling, why do you
suppose that that happens? (···2.3s) And Pip's gonna unmute. Yeah, You, you're asking me
why it happens, why they don't call back or they don't answer the phone. (···0.8s) I think mostly
because they don't know what to say.
I (···0.7s) mean, (···0.7s) at the end of the day, motivation trumps everything else. If you have a
high enough motivation, (···1.0s) if, if the bank's calling you every day saying, Hey, we need you
to pay this, and you're behind on payments, we're gonna come take the house. (···0.9s) You
know, as well as I do, (···0.7s) when they start calling and they say, they, they say they're gonna
foreclose on you in 90 days, (···0.9s) probably nothing's done in that first 30 days, other than
you worrying. That's about it. Mm-hmm. And then 30 days more, you're like starting to get a little
bit anxious.
They keep calling, they keep this whatever. Finally you get to that point where, hey, you know
what? A week from Friday sheriff is coming in and we're taking your house. (···0.6s) Now, they
might be answering your marketing me message that, you know, we stopped foreclosures if
that's your message, but they may be down to that ninth hour, the 11th hour, whatever you
wanna call it. And I think that's because there's not, (···0.5s) they don't, they're not, they don't
feel comfortable, comfortable enough to have the conversation. (···1.0s) And they don't feel
comfortable enough to, to, uh, even think that you might have a, a, a resolution because in their
opinion, they don't have a resolution.
And, and we don't like it as human beings. I don't think, Vicki, when pe when we think people
are a lot smarter than we are. (···0.9s) And I mean, there's a lot. That's A good point. There's a
lot of people with that mentality. I don't like that. People are smarter than me. And so I'll work in
my own world where I have control and I'm the smartest person on my team. People do that a
lot. And even people that are really smart do that because they run their own businesses
because nobody else can work for them.
And so they always have all the answers. I have relatives that, uh, they're know-it-alls. I literally
make a joke about this. They're know-it-alls. They know everything. Just ask 'em, they'll tell you.
And they don't like to hear other people that have an opinion. And if they do, they're gonna
argue it. So I think, so Then how do we, how do we explain all of the, the investors that are
doing all the steps that we tell, (···0.6s) and then, you know, whether they're, they've got an
apartment to rent or whether they've got, uh, the ads out that are for, uh, pre foreclosure folks or
anything else, when those calls are, or those emails or those texts are coming in on their side,
why aren't they answering them?
I mean, I've called some of them, you know, that have ads out there and, you know, left
messages and, and don't even get a call back. So what's, what's happening on that side? Well, I
think it's like anything, I, and I've worked with students forever and so have you, and I know lots
of students who put together the best spreadsheets. I mean, they will literally spend days,
weeks, months getting the best spreadsheet with all the great information.
And I'll just ask, I'll casually ask them, this is a great spreadsheet. How many offers have you
made? Well, I haven't made any offers yet. (···0.5s) And so it's the doing phase. It's kinda like
there'll be people that actually, and I don't know if the right word is you shame 'em into doing
some marketing or they're shamed into running an ad, but then when it comes to actually
picking up the phone and saying hello, (···0.7s) then now they won't do it because they don't
know what to say. Right? And so, and, and this is one thing for those of you guys that have
watched any of the other videos that we've put out there, um, those of you guys that have heard
me teach for, I have always said this, if you don't have this in your back pocket, and this is why
we could talk about technology and we can talk about ringless voicemails and we can talk
about, you know, texting and versus Facebook marketplace and all the different new stuff that's
out there today.
But if you're not, (···0.6s) if you don't know how to use it, if you don't know what to answer on
the, when somebody calls you, then you're gonna never do any deals.
And I've been saying this forever, this is why support (···0.5s) is so important. This is why
having mentors in your life is so important. This is why having a support group of people,
because when you're on the phone with somebody, what's your biggest fear? I don't know the
answer to what they're saying. So you, and you've heard me say this on every video I've ever
done, every class I've ever teach, if you have this in your back pocket, what it does is it lowers
the fear factor. 'cause if I'm talking to Vicki and she asked me a question and maybe I'm trying
to get to buy her house, and she asked me a question, I don't know, because maybe I haven't
taken that training yet.
Maybe I haven't run across this yet. (···0.5s) All you have to casually say is, you know what?
(···0.5s) I'm sorry Vicki, my business partner takes care of that. Would it be okay if I get in touch
with my business partner and get back with you? (···0.6s) I guarantee Vicki's okay with that. She
knows that you, and actually it makes her feel good to think that you're not a know-it-all.
Because I guarantee if you talk to a know-it-all, you're not gonna want, you're eventually gonna
be, I don't, this guy just makes me feel uncomfortable.
It's okay not to know everything. And it's okay to say, Hey, you know what, (···0.6s) Vicki, my
business partner takes care of that. Would it be okay if I talk to my business partner and get
back with you? And I know some of you guys going I p hop, this is my seventh video I've
watched. And you've said that in every video because it comes all the time. I was just last week,
just last week, I was talking to an IT guy. I didn't know the answer to his question. And literally
I'm going, I have no idea what he's even talking about. It sounds like it's a new language. So I
said, you know what?
To the IT guy, I said, you know what, I gotta talk to my business partner. There's just more than
just me involved here. Let me get with them and then I'll get back with you. And so what
happens, and it's very s simple, is that people are okay with that because you did something
right there (···0.7s) that made you even sound bigger than you maybe are. Maybe you don't
even have (···0.9s) a quote business partner. Maybe you're doing this by yourself, but if you
have a mentor in your life (···0.7s) that you can contact, and that's why Pip's Path is all about
support. 'cause I don't care how great the technology is, if you don't have the answer to a
question, you're gonna need some help.
And so if you can easily say, my business partner takes care of that, would it be okay if I get my
business partner and get back with you and you write down the question again, or you making
notes so that now you can contact somebody at Pip's path? 'cause you're all part of Pip's path
now. They're, they're doing these. And then we'll be there to answer your question. I was just,
(···0.6s) just this morning as Vicki and I are are going through these recordings, I asked Vicky a
question 'cause I don't know certain things about certain stuff that she knows stuff about and
vice versa.
And it's never a problem to ask or to say that when they ask you a question you don't know the
answer to. So I think that's why when people put out marketing, when people do stuff and, and,
and they don't know every answer, and I've said this on earlier videos, I said it earlier in this
series, if you wait to know everything before you do anything, you will do nothing. (···0.6s) You,
you, you have to understand you're never gonna know it all. And something's always gonna
throw you for a loop, but that's okay because there's other people that you can get in contact
with that do know the answer to that.
Absolutely. I don't know if that answers your question, Vicki, but I totally think that is why so
many people don't answer the phone. That's why so many people fail is because they quit
asking questions. You're, (···0.8s) as soon as you quit asking questions, you might as well stop.
You gotta continue to ask questions, you gotta continue to grow. Vicki and I both have been
doing this a long time and the whole business is changing, and that's okay because a lot of, And
it'll, it'll continue to, and it Will.
Yeah, a lot of it's similar. The process to do a wholesale deal is the same process to a
wholesale deal that it always was. But to get that property and to get the whole throt process
going has changed. And so even though we can still do it old school, there's some new school
ways that we need to start to incorporate so that we can do more deals so we can make more
money and get more properties. So if you want to grow your business, you gotta start to take
some of these things into place, but you also have to realize there's gonna be somebody there
to help you through that process. Mm-hmm. Mm-hmm. Absolutely. (···0.7s) And I wanna go
back to what you said about don't act like you know it all because then you become more
human and it goes all back to us wanting to have relationships and building rapport and not
feeling like somebody is too far above someone else as far as their knowledge goes.
That they don't wanna have a conversation and feel stupid about it. (···0.6s) In a lot of cases,
I've actually (···0.6s) not admitted how much I did know because I knew it would be a
disadvantage in the conversation. (···0.8s) So there were times where, I mean, if you think
about it, if you need help from somebody, right?
(···0.6s) And you think you know it all, but you might be wrong too. There could be something
else out there. So if you just listen more than you talk and say, you know, one, one avenue
would be, you know, I know I've been doing this a while and you know, I know that all the
answers to everything and you know, I just wanted to run it by you to see if you're on the same
side as I am about this topic. What do you think about so-and-so, that's a totally different field
than, you know, you've been doing this for a while. I, I have too, but I haven't done it probably
nearly as much as you, but, and I, I, I know that you're probably a pro in this and I'd like to get a,
a pro's take on (···0.8s) how, how do you handle X, Y, Z?
(···1.2s) Now, those are two totally different feels. (···0.8s) So for Mo the most part, you know,
which one would you wanna deal with? The first one is, you know, well, you know so much you
don't need to talk to me. The other one was, well, you know, I have an opportunity to help
somebody here. And when you can get someone talking about what they do (···0.6s) and figure
out what their trigger points are, you're gonna be in a better position in that conversation later
anyway.
You know, you know what matters to them. You could tell if they're ego driven or, uh, if if there's
something else that's driving them. So you sound like you, you look like you wanna, well, I
mean, and Vicki, you know, when, when, when we titled this course, we talked about negotiation
in there (···0.5s) and, and I know I always say the best negotiation is keeping your mouth shut.
If you can keep your mouth shut, you're gonna learn a lot more and people are gonna give you
a lot more information. Good Lord gave you two ears in one mouth. We should use 'em in that

ratio. But (···0.8s) one of the things I've noticed about negotiations, if you can put somebody
else up as the expert, put 'em up on a pedestal, they give you a lot of information.
Just like Vicki just said, oh, you sound like an expert in this. Could you, could you tell me more?
You know, teach me OB one, you know, or whatever you want to say there. And, and so when
you put people up on a pedestal, they will generally, and that may sound a little bit too much,
but when you let people tell you how smart they are, they'll love to tell you how smart they are.
Mm-hmm. And certain personality types, if you've ever watched me do any sales trainings, we
talk about four different personality types.
The disc, if you will, the D i Ss s c, uh, surveys that you can do, look up some of that stuff. Each
personality type. There's actually three of those four personality types. Love to tell you how
smart they are. So, (···1.2s) and technically if you're talking to somebody who has a property for
sale, there's a good chance they're gonna fall into three of those four categories and not so
much be the s 'cause they're, they're not that person that likes to go out and sell something.
They'll, they'll give that job to somebody else.
Mm-hmm. So I'd say probably 90 some percent of the time you're talking to the D V i, the C type
of mentality that, that will want to talk to you and tell you how smart they are, or, I mean, and
every personality has different variations. I'm an I on that D I S C S C survey, and so I may not
talk about all the details, but I'd love to tell you how it makes me feel. 'cause that's the type of
mentality I have. And you'll hear those key words and they'll use words. If you're a D you're
gonna use urgency words, I want to get things done now I gotta get things done.
Now, if you're an I, you're gonna listen to, you know, how they feel about stuff, the c personality
they're gonna get into all, well, how, what do those numbers work? Like, how does that number
work? How does this number work? So everyone has a variation. And when you learn to listen
for those things, that's how you start to handle it. But the one trick tip, whatever you want to call
it that I would make sure that you have, is letting people show you how smart they are. And
you'll get a lot more information. And, and, and Vicki knows this in any negotiation, whoever
talks the most is gonna give up the most.
Whoever talks the least is probably gonna make the most money. (···0.6s) Right? Exactly.
(···0.5s) And the other thing is that if you listen to what they say, they'll tell you what to sell
them, (···0.6s) you, what you, are you gonna sell them on your convenience? Are you gonna
sell them on the speed? Are you gonna sell them on, you know, your, uh, being able to pay
more than somebody else would because you've, you've incorporated some kind of great
financing on it, that kind of thing. So definitely listen to what they say and they'll tell you what to
sell.
And that falls into knowing the, the disc side of things. The other side, this is kind of the, in the,
um, maybe the negotiating the, and the closing, well, more on the negotiating side is mirroring
and mirroring is a funny thing. And when I first learned about it, you know, um, I, I was thinking
about a time I sat with a friend of mine and we were sitting at a bar, and I noticed that when I
had my hand up like this, I looked at her and she literally looked like me on the other side with
her hand up like that too. And I had switched like this. (···0.5s) And then shortly after her, her,
um, mannerisms were the same like this.
And then when I went like this, she did the same thing. So the more that you know about body
language, you can almost lead somebody through that dance of how you want them to open up
to you, uh, rather than, you know, if you stand like this and they're closed off, um, when you
start opening up, because people will mirror that too. (···0.6s) When you start opening up and
you want them to open up to you, there are things that you can do that way. But in mirroring,
one of the things that I learned early on, (···0.9s) really early on was being from New York, I, I
can speak pretty quickly, (···1.2s) having lived in the south, um, my interpretation of that slow
kind of drawl and, you know, recognizing the New Yorker in me before I knew that this was a
thing.
And I was like, come on, come on on. Because in, (···2.0s) in the, in a New Yorker or the
Northeast, or depending on where you are there, you know, if they feel like if you're not able to
keep up, you, you're probably not listening, you're probably missing all the things I'm saying
(···0.5s) in the South, if you don't take your time slow down, they think that you are just not
paying attention to them.
(···0.7s) So one of the things I learned to do in, um, sales in general was to match that person
wherever they were and bring them to where I needed them to be. So if we needed to pick up
the pace a little bit, then, you know, we might be picking up the pace. If we needed to slow it
down because they're too anxious, or I need to get 'em comfortable or something, then, then
the, the speed of how you talk is another way that that happens.
(···0.6s) But anyway, um, when it comes to handling the responses, sometimes, okay, maybe
they're overwhelmed 'cause the phone's ringing so much 'cause the advertising and the
marketing was so great, uh, that, that would be a wonderful thing. Then you just need to see if
you can, uh, call people back or, you know, keep a log of it, get somebody else to help you. Um,
maybe you need to hire an outside service. So (···1.0s) most of the time that's not why people
are not picking up the, the phones and answering and, and et cetera.
It's usually because as Pip mentioned, you know, they don't know what to say. (···0.6s) So
whether you need to get a script, um, you know, to handle things or you are afraid that they're
gonna ask you something that you, you don't know how to answer, take that fear right away.
You could have what's called an objections list. You know, something that will guide you, uh,
until you get used to certain things. Um, or you could tell them, you know, let me get back to
you, you know, let me find, you know, that's a good question, Kim, let me get back, let me get
back to you about that (···0.5s) and admit that you don't know everything a at, at the time, or,
you know what, I've got another call.
No, I don't say I, I wouldn't say that there's another call coming through necessarily, unless it, it
was a leisurely thing. But, um, you, you can say, I do have, uh, this other thing that I have to get
ready for. Um, a (···1.7s) a, again, the, the way that I would say it depends on the person and
the situation is on the other side, but you can let them know that this is not the most convenient
time for you without saying it quite that way.
(···0.5s) And say, is there a good time that I can, uh, get to you and be able to speak more in
detail about this? And is there a certain day that's better than another at a certain time, et
cetera. If you needed to, you know, if you've gotten, if, if you've done it because it was
overwhelming, but if you're working from a script, (···0.8s) then (···0.5s) you might just pull it out
like, um, uh, a lead information form, right? Where you're writing down the, the phone number,
but next to it you're gonna get the property address.
And what is that zip code? Do you know, uh, what county that's in? Or is that in a subdivision?
So whatever questions that you need to know, because not all areas are the same, right? We
can build that into this, the, uh, lead, um, pipeline (···0.8s) portion kind of thing. So in R e i
Blackbook, uh, which is a C R m, that, that I was, uh, showing examples from before (···0.8s) I
told you that we built out that form to ask the questions and it kind of guides us right through it.
So if our brain was in a different place, (···0.5s) at least all the, the questions are right there for
us to fill in and we can tell if we can skip that particular topic or, or that question or not. Uh,
there's a section in there that I showed you that we had, uh, for mobile homes. Well, if
somebody's calling and they don't have a mobile home, I'm not gonna ask them is, is the home
on a pad site? You know, is it on land or in a park? You know, obviously there's some things
that you can skip, but for the most part, you know, finding out is the water, uh, on municipal or is
it on a, well, is the sewer on municipal or is it a, a septic system?
You know, so it'll, you can kind of, um, prompt yourself just by gathering that information. But I
wanna back it up a little bit more before that. (···0.8s) There are things that you can do that, um,
are just conversational. I've heard people before have conversations getting information, and it
sounded just like an interrogation.
That's not really how you build a rapport with somebody. (···0.9s) Even if you're working from a
script and you can customize things and kind of go off script a little bit to where you're able to
empathize, you're able to, you know, chime in on, um, something that's going on in their world
and your (···0.6s) response back to them about that, that topic or the answer that they gave you
is gonna tell them, Hey, this person is listening to what I'm saying. I, I feel like I'm being heard.
Now, sometimes they tell you way more than what you wanna know, and you'll have to develop
the skill of getting them back on track.
Um, so (···1.3s) as you're talking to folks, (···0.7s) the first thing that you wanna know when,
when you are, um, when you're dealing with them, (···0.6s) is, (···1.0s) is this the person that is
gonna be able to make the decisions? You know what, basically back up a a little bit more.
What is your goal for this conversation? (···0.5s) Do I need to, if they're calling about a property
that they have, do I need to set an appointment to go see it?
Is that how my system is going to work? (···0.6s) Because if I'm doing this remotely and I don't
necessarily have somebody there, then making the appointment, you know, there's, there's a lot
of investors that never see the property that they buy. Making the appointment for you to see
might not be the, the goal of that conversation. It might be that you get, grab the information,
find out if the property and their circumstance meets your, your, um, criteria and then say, okay,
I'd like to send somebody over there.
Um, what days are better than others? I'll try to schedule that. And so we have realtors and, and
other folks, interns and so on that will go and take a look at properties if we're not in that area.
So that might come after the, the, the fact, um, it could be a follow up too. So if you forget to ask
something, don't worry about that. If you built rapport, then, you know, calling back is a a not a
problem. You know, 'cause you've kind of (···0.5s) bridged that, uh, uh, issue. (···0.5s) So
(···1.5s) conversationally, I'd like to say make sure that you know what you want from the
objective, you know, when they're calling and then have a conversation about what's going on.
You can kind of wrap it all together, but you wanna build rapport. (···0.5s) I, I would say that
that's a better objective than just gathering the information. 'cause you can, you can get the
information afterwards. You can't always build rapport after you've just gathered all the
information. And, and it might be a little bit tougher that way. (···0.7s) So (···0.8s) we're gonna
be asking things like, um, how can I help you?
You know, I've got, so do you have a property to sell? You know, that kind of thing. (···0.5s) And
once you're, (···1.5s) once you're starting that conversation, (···0.8s) if you've gotten details
about the property, you might say, wow, it sounds like a, a great place. You know, what's, why
are you wanting to sell? Are you living there now? So if finding out if it's vacant or occupied, you
know, that kind of thing. (···0.7s) If you (···0.5s) hear that, let's say that they are, um, selling
because they're moving out of the area.
Um, oh, uh, it happened to be a response to, uh, a job layoff. (···0.5s) Now here's a, a little bit
more of a sales side of this. Wow, who did that to you? So in other words, it wasn't their fault in
your conversation, somebody did that to them, it was out of their hands, right? (···0.9s) So, uh,
let's say that they tell you about a company, you know, you might find out, oh, was it a a
company wide thing or was it just a, you know, lateral kind of move for a few hand a handful of
people there.
Or, you know, what's, uh, what's, what's happening? Is a company closing down? Because
(···0.6s) if it's a really big one, when the car industry moved out of Detroit, that was a really big
change to the local market. And you can run all the numbers that you want to. If they told you
that the, the whole industry is gonna be shutting down. Would it change what you do when you
run the numbers and try to get a property under contract at a discount? Or (···0.5s) might you
say, well, you know, I was going to be renting in this area, you know, renting out to folks, but if
everybody's losing their jobs, that might make it more difficult.
(···0.6s) So, I mean, you might go from a long-term strategy to a short-term strategy. You might
go from, well, I was going to flip in the area to, I think if anything, if I find something that looks
like a deal, maybe I'll wholesale it. Your own strategies might change as a result to, to what you
find out in that conversation. But now, let's say that it wasn't something like, you know, the
industry, car industry moving outta Detroit and one out of four people leaving their job and the
city.
Let's say that it was something smaller, then in that conversation, you wanna build in something
that says, um, well, you know, if you do tell me about anybody else that needs to sell their
property and I end up buying theirs, I have a re reward a reward program for that too. (···1.2s)
So (···1.0s) that could be something that puts money in their pocket on top of whatever deal that
you guys might strike if you strike a deal. (···0.9s) So, uh, setting expectations is another one
that can happen in that conversation.
(···0.6s) If I'm asking somebody, uh, what they feel that their property is worth, you know, how
much do you think it's worth? I know you're asking so and so, but do you have any idea, has it
been recently appraised? (···0.7s) So if it's been, uh, praised in the last six months, do you
happen to have a co uh, copy of that appraisal, um, that I might take a look at? Or something
along those lines where they're able to educate you? Now you're asking it friendly, you know,
'cause you're building rapport. But if somebody says, the other properties in the area sold for
500,000 (···0.7s) and they were built, you know, by the same builder, same timeframe, same
kind of property, et cetera, (···0.7s) and they think that their property's worth 500,000, but
they're willing to sell it at a little bit of a discount because they need to move.
(···0.6s) Well, let me ask you, did you happen to see those other properties that sold in your
neighborhood before they sold? Did you see, you know, had they been updated or anything like
that? (···0.7s) And I'm not saying, well, maybe yours isn't in the same con condition that that
was in, but it does bring up the question, right, the how does my own compare to those if I
haven't seen them?
You know, so there could be a, an adjustment of expectations, let's call it (···0.8s) if needed.
And that way I could say, well, I know that you said that the other sold in your, your area, uh, for
this amount, but I happened to look them up and they were, um, it looked like they were recently
renovated and you told me that yours was built in the seventies and that you hadn't updated the
kitchen or the baths or anything. So there could be a little bit of difference in, in what I, uh, what
I pay or what I offer you based on the condition that it's in right now.
Okay? Um, I might even, you know, if I've had room to do some negotiating, some research in
the negotiating, um, I might even look to see what those properties sold for the last time that
they sold. You know, maybe they were rehabbed, you know, via an investor, maybe not.
(···0.6s) So all of this information is coming from a conversation that you're having with the
person that's calling about their property.
In this example, uh, they might be calling because you put in an ad, you know, saying that, uh,
you had properties that you had under contract and, and you've got a flipper that's looking to
you as a wholesaler. So there's a number of different conversations that might, you might have
as a result based on your app, your marketing and your advertising that you've done. Um, in this
case, we're assuming that you've got maybe a distressed seller and that you need property
details. But if it was a cash buyer, then you need to know their criteria. Is, uh, would you be
interested in doing something that has more than cosmetic, um, cosmetic needs in the rehab?
Uh, is if it needs a new roof, are you okay with that? If it has some foundation issues, are you
okay with that? I see that you own a construction company. Um, if, uh, if they need all cash, is
that okay? Or do you need to get your money together? You know, so you might not be talking
about a cash buyer that has their own money, they might be borrowing from somebody else.
Um, does it need to be in any specific kind of location?
'cause there are sometimes, uh, in investors who are working with rentals that need to be at
least on a bus line or within a block or two of a bus line. So that might be important. Are there
any things that, you know, if you, if it doesn't have that, you're absolutely, you draw a line and
you're not interested in, (···0.6s) some people would say, if it doesn't have a driveway or if it has
a shared driveway, I'm not interested. (···0.6s) So those are the kind of things that you're trying
to, to find out from the conversations. And some things you'll develop over time.
Some things are specific to certain areas of the country or, um, certain types of neighborhoods,
you know, uh, types of properties even, you know, if you would be interested in working with
condos or townhouses or you're just looking for single family. Um, so whatever, whatever type
of (···0.6s) person that you're dealing with, you wanna be prepared for those. Uh, it could be a
for sale by owner situation. It could be that in what you're doing, you're only interested in those
people that will sell or finance.
And if you get to the point where they say that they wouldn't be willing to or able to sell or
finance because of their circumstance, if you're not able to do lease options, maybe you're in a
place where, um, you (···0.8s) know, that, that that's frowned upon. Or well, usually that would
be (···0.7s) us as the experienced investor deciding whether we wanna do lease options in that
state or that area. But from the other side, if somebody's willing to do a lease option with you,
you might be more, uh, acceptable of that. Um, so (···0.8s) kind of thinking about the
conversations and how you would like them to flow, what kind of things you can ask that are
more rapport building than, um, detail oriented, but still finding out what their situation is.
So you wanna know why are they, why are they motivated to sell? If it, if that's the kind of thing
that you're, um, advertising, why are they motivated to sell? What is it about the property? And
then anything that you can find out about the financing on their property, is there a loan on it?
You know, is it, uh, they might not know if it's assumable, but what's the balance and so on. So
sometimes when you start talking to people about their circumstances of their, their loans, when
they're trying to sell a property, they might say, well, what do you need? Why do you need to
know what the balance is? You know, why do you need to know about that stuff? (···0.7s) And I
don't know if you're available. Have you ever encountered things like that? Why do you need to
know that stuff? Well, I'll never forget, I'm from a small town (···1.3s) and we had a grocery store
in town, so everybody knew us (···1.0s) and we put signs on the side of our car that said, we
buy houses.
Okay, so great. So people are calling us and, um, and then that's good. So your marketing is
working. And so this lady calls me up and I know her. I mean, I've known her for I don't know
how many years, probably 10, 15, 20 years, whatever it's been. (···1.0s) And, and my, and she's
calling me on a wee buy houses sign, sign. And I, and I basically started asking her some
questions. And I'm a big fan of asking permission rather than begging for forgiveness.
So I always say, would it be okay if I asked you a couple of questions? And people are usually
very good about that. And when it comes to sales negotiations, uh, I heard Vicki saying it almost
sounded, you know, she's hear her people that have scripts and it sounds like an interrogation
and it should be very conversational, (···0.6s) and so you don't have to go fast. And Vicki was
talking about being from New York and going too fast and all that kind of stuff. Well, I'm from
small town Nebraska, so we all sound like a bunch of country bumpkins out there. And so
anyway, and so I just started asking her some questions and they were very basic questions.
And, and you can ask, you can get as detailed as you want to. You can be as vague as you
want to, but letting them know, you know, if we're interested in moving forward, we may have to
come back and ask you some more questions, get some more details. That's always a good
thing to be able to say. (···1.4s) I always like to say, is this a good number to call yet in case
something happens, I can call you back and get more answers or if we get cut off or something
like that. So anyway, I go through some questions, you know, tell me a little bit about your
property.
I wanna know bedrooms, bathrooms, garage location, condition of the house, you know, typical
things you'd want to ask. (···0.6s) And, and so, you know, going through all that discussion, then
I got down to the money side of it. I said, I, and I said to her, I said, can you tell me why you're,
why you're actually calling me? And she said, well, having some financial issues in our life. So
she was open enough to say that (···0.6s) and, um, her husband was, uh, gonna be downsized,
so they didn't know if they could keep the house and, and these kinds of things.
I said, so I said, Judy, oh, I probably shouldn't say the name. So I said to the person, I said, um,
that was, yeah. Anyway, so I said to the person, I said, well, could you tell me how much do you
owe on the property? And she's like, well, that's none of your business. And that was exactly
what, and so the conversation just changed (···0.7s) right then and there. And I said, well, I, I
understand that you don't think that's my business, but if I'm buying a property that's part of the
property situation. Exactly. That Is my business On it, you know, is it behind on payment?
'cause my next question was gonna be, are you up to date on payments? Are you up to date on
your taxes and all that kind of stuff, because (···0.7s) the whole deal changes when somebody
gets behind on payments and somebody is behind on taxes. Because quite frankly, if
somebody's behind on their payments, they really don't even have any control over their
property anymore. The banks or the lender that they have with the property takes control of a lot
of that pretty quickly. And every state's a little bit have some variations in there, but
nonetheless, she got very defensive with me on that, and I didn't end up helping her in any way.
Um, I think, you know, they were okay. They, I, I know, you know, down the road they stayed in
their house, so obviously it wasn't, uh, you know, something happened in their job life that they,
they got rectified, but (···0.6s) you never know when it's gonna change for somebody. And I
think if you just put your negotiation out there to help people (···1.1s) to solve a problem, not to
try to take their house, (···0.8s) if you put it out there to help people, you're gonna change the
dynamic of every conversation you have. Did you ever, like when you were, when you
encountered these things, these objections, did you ever talk to other people and say, Hey,
have you ever encountered this?
How did you handle it? (···0.7s) And, you know, maybe get suggestions because that's what I
do with my team. Whenever we, they have something and I'll say, okay, what kind of things did
you run into? Then that's where we say, okay, next time this one comes up, try handling it this
way. And, you know, find, that's where you find your groove. And in this case, you know, saying,
you know, a lot of times I run into people that might, you know, have a little financial trouble and
especially if they're, you know, behind on payments and things like that, it might feel like it's
intrusive.
But for me to come up with the best solutions, um, we found that the more information that I
have, the more I can help. And, you know, I keep everything confidential. I don't know if that's
your situation, but would you (···0.6s) like me, would you like to go into some of the detail to
make sure that I can give you the best possible options and uh, go that way? Well, Yeah, and
definitely I always ask other people and keep building your repertoire of questions. One of the
things I realized pretty quickly in this whole se scenario was, I need to ask the questions in a
different order.
If I would ask, (···0.9s) you know, uh, can you tell me a little bit about the mortgage on the
property? Is it, you know, all that, if I ask, or I, if I'd say, how much do you owe on the house?
(···1.0s) That was not the right question to ask at that point. Now I'm getting all the information
on the property. My better question was always to say, and so I learned to do it in a different
order was, you (···0.9s) know, as a real estate investor, we gotta make sure everything's up to
date on payments.
Can you tell me Miss Homeowner or Mr. Homeowner, are all the payments up to date on both
the mortgage and the taxes? And they would usually, that would lead you into a better next
question because if they're like, oh, that's, it's not up to date, (···0.6s) then you could ask. 'cause
in that situation with the, the, the previous example, they were okay on all their payments. They
weren't late yet. The, she was more preparing for what would happen if it, if that did, you know,
where, if they would've got behind on payments. And so even though you, but you, (···0.7s) You
justified why you needed to know, I'm not being nosy, but as my in, as my position.
Because you know, like she said, it's none of your business, but the response is, yes, it is my
business. So you let them know, as an investor, you might know me as the guy who owns the
grocery store, but as an investor, these are the things that I would need to know. So blah, blah,
blah. So you kind of cleared your path there. Well, yeah. And, and, and once again, it's, it's
asking for permission rather than begging for forgiveness. And especially when you're talking
about money issues with most people, most people don't like to talk about money and uh, you
can just hear their butt cheeks squeezed together when you start to talk about money.
And, and, uh, and so, and but the point is, you know, when I started to change the way I asked
the question, now as you just said, I was justifying the next question. 'cause what would happen
is if they weren't behind on payments, I may not even go into the, uh, you know, the next
question of how much is owed on the mortgage. But if they were behind on payments, it gives
you a perfect opportunity to say, I I I'm sorry to hear that you're behind on payments. That's,
that's kind of a tough situation as an investor.
We now maybe have to work with the lender instead of you, could you tell me, Mr. Homeowner,
you know, what do you owe on the property right now? And how many payments are you
behind that would help me as an investor to try to help you fix this situation? And so, right. You
could just change the way you do it. And, and, and, and it's, it's a live and learn. I mean, I was
just like every other student, I was new at one point and they said, ask these questions, get this
information. And so you're just going down this laundry list of questions and you're, and you're
literally like, well, there's the question.
There's a question. And I didn't realize if I just flipped those two questions around and maybe
changed the way I asked them, it wouldn't sound like an interrogation. Or there's still people that
don't want to give you that information. Yeah, and that's okay. Some wills, some won't. So move
on. As I said, I think in the last video, the higher the motivation, the more information you're
gonna get If you're, if somebody's not motivated, this is why I'm not even a huge fan of buying
properties off the M l Ss. 'cause a lot of people on the M l Ss want to sell.
They don't necessarily have to sell when you're sending out marketing, and I don't care how
your marketing gets there, whatever. And you deem to be the most successful (···0.7s) when
they start calling you on your marketing, their motivation level generates up a lot higher than
somebody who wants to sell on the m l s. Many times they have to sell based on a wee buy
houses or whatever your, your message is to them. So right. And even even the conversations
that you have with people on your teams, like, there's been times when I've worked, uh,
especially when I go into other markets and working with students as mentoring, um, I've
worked with realtors who are experienced realtors, but I'm working with a, uh, uh, student who
wants to buy, you know, multifamily property, small multifamily, so triplexes.
And there's houses that have been changed into all configurations, you know, the Victorian
houses and stuff like that. And it's not like, it's not built like a triplex. So they're all different. And
I've worked with, um, somebody who had a, a realtor that they had, you know, brought on their
team and, you know, I'm, I'm te saying the realtor, this property only makes sense for us to buy
at this price because of the rents, et cetera in the area.
And she's like, oh no, we can't put in something at that price that it's way below what they're
asking for. And you kind of have to guide that person's thinking. And so the, the script at that
point was, um, well, you know what, (···0.5s) it's, it's been a while maybe since you've worked
with these triplexes. So let's take a look and see what's happened recently. And we look, and
I'm looking at the m l s, the sold m l ss three unit properties.
And I say, okay, now back it up and let's see what they asked for versus what they originally
listed it for. And we found one that was like a hundred thousand dollars less that they sold for,
and she was blown away because we're talking about $80,000 less. (···0.6s) So I explained that
people can ask whatever they want, they don't know what the threshold is in that market, so
they put it out there. Or sometimes you probably know this, you know, get them to, to now
you're on the same side.
You probably know this as a realtor. Sometimes when you deal with people, they want a
number that's stuck in their, their head that doesn't make any sense and you know, they're not
gonna get it. But in order for you to get it listed, you probably say, well, let's put it out there for
that. See what the response is after a certain period of time we'll adjust the price. (···0.7s) And
so she said yes to that, she understood. But sometimes you've got to, it doesn't matter who
you're talking to, whether it's a motivated seller or if it's a realtor that's going to be making the
offers for you, you have to get them on your page and, and listen to what they're saying.
You sound like you want, you look like you're, you're ready to say something. Well, And it just,
everybody's gonna be different. And a lot of times it's a numbers game. And speaking of
numbers, we're way over on this video, so we'll have to, we will have to do it on the next one.
But I, I wanna share this with you because, you know, statistics say one thing a lot of times, but
sometimes it's just a matter of you guy going through the, the numbers. I remember a realtor
telling me one time, uh, I said, can you gimme the a hundred lowest price properties on the m l s
and I don't want vacant land and I don't want mobile homes, so I want, what are the, what are
single family houses the least cheap, the the least expensive ones or cheapest ones?
If you wanna call 'em that, that are on the m l s right now, can you gimme those a hundred
properties? And she gives me those a hundred properties. I said, okay, I'm, and make a
hundred offers. She said, well, what do you mean? I said, I wanna make a hundred offers on
those properties. And she said, well, how I don't quite understand? I said, well, I just wanna let
you know I'm gonna make offers. And I think at that point in time it was 70 cents on the dollar. I
started at 70 cents on the dollar. So if was listed for hundred, I wanted to buy it at 70. That's my
initial offer. And I started to give her these numbers.
I, and I said, if I just give you the, the, the, the offer amount, can we write up an offer? She said,
sure, I'm not quite sure how what you're talking about. I said, well, lemme go through the
process a little bit. So I just, I just started giving her the numbers. I said, okay, I wanna do 70 on
this 1, 71 5 on this 1, 71, 5 on this (···1.5s) 1, 72 on that one. And after about five or six
numbers, she says, PIP, she says, (···0.5s) she says, I'd be happy to help you out, but those
prices are like, you know, at 30, 30% discount. I said, I know. And she said, well, pip properties
in this area are going, she said 97% of the properties sell it asking price.
(···0.7s) I said, well, that's good to know. And I started giving her more numbers. She said, PIP,
you don't, you obviously didn't hear what I said. I said, she said 97% of the properties sell
asking price. I said, well, (···0.6s)Ms. Realtor, can you tell me of these a hundred properties,
which are the three that are gonna go for under that? And she said, well, no, I can't. I said, then
we're gonna have to make a hundred offers to figure out what those three are. 'cause you just
told me 97% sell asking price, which means there's three of 'em that don't.
Now I wanna know what those three are, and if you can gimme a better way to figure it out, I'd
love to know it. But for the m l s, I'm gonna just have to make offers. This is why m (···0.5s) l s is
great for certain things, but you're, you're really working in a big numbers game and, and you
want to be a big fish in a little pond market your business, you want to be a little fish in a big
pond work. The m l s, that's really what it comes down to. So the best way to become a big fish
in a small pond is to really get your marketing to hone in so that you're getting the best deals
coming to you with very little competition.
Whereas if you're in on the m l s, you're little fish in a great big pond and you got tons of
competition. So that's absolutely, that's my 2 cents on that. And Vicki, we're like, way over 40
minutes on. Okay. So in the next one I'll give you like a little thing that you can keep inside your
head and, and practice with your dog or whatever, so that you get used to the language and
then you can get the variations going from there. So, Cool. See you guys on the next video.
(···0.6s)
(···2.7s) Okay. So in this video, let's take a look at the example that we were just talking about
with the screenshots or the slides that you could create your presentation from. Doesn't have to
be like, this doesn't have to be in this order. Definitely doesn't have to include these examples or
even these graphics. So, um, what I'll do is show you after this how you can do some
customizing for graphics if you're not already familiar with that, (···0.7s) and it, whether it's in
this, the end of this video or a, a separate one, either way, we'll get them in there for you.
All right. So the first one is, um, and this will be in a PowerPoint presentation as well as a
template that you can customize for you. (···0.7s) And, you know, think about the background,
think about, you know, your company image and tying all in the elements that we were just
talking about, um, several videos ago, 20 something videos ago. It's been, it's been, uh, a while
since we were talking about colors and backgrounds and things that go along with your image.
But anyway, so the first one is gonna be your title slide, (···0.7s) the company name, um,
investment opportunities in today's real estate market.
Now, that's pretty generic, you know, you might wanna change it. It's up to you. (···1.8s) First of
all, thanking them for the opportunity to share the information. And, and you don't have to have
that in there, but it's a good prompt if you're just getting started with these and, and, uh, don't
want to forget about doing that. (···1.3s) And then you can start talking about, you know, who's
standing in front of you. And it's so funny, when we did this, you know, I, I, uh, had a couple of
guys that left.
(···1.0s) I had some funny things up there holding the spaces. It wasn't founding members. It
was, uh, dynamo one and fantastic Guy number two or something like that. They left it, but that
was part of their humor. Uh, you could talk about some of the experience of each of the, the
members. You might have more than two. It might be just you, it could be a handful of people if
it, if the, um, font ends up being too small for the average eye to read.
And you might ask other people if they can see it from whatever. Uh, if you're showing it from a
temp, uh, tablet or a phone or something, make sure that those, uh, words are easy to read. If
somebody didn't bring their glasses, (···1.0s) which sometimes happens, um, if you, if they need
glasses to, to read it, then, you know, it's gotta be big enough that, uh, they don't have a
problem. They're not turned off by the fact that they're not able to get all the information. So
experience, more experience, other factors, education or real estate related education, uh,
whatever you're gonna put in there.

So that's kind of your about us placeholder. (···0.9s) And if you're not a founding member, or the
others aren't a founding member, but they're still still part of your team, you can have advisors
and you don't have to pay advisors. I don't know if PIP pays for everybody that's on his team,
but I'm sure that he has people that advise him. (···1.8s) So whether you could be an honorary
advisor, right?
(···0.9s) Or, I mean, if you had a team member, somebody that was really good at technology,
let's say, (···0.6s) then they might not be, uh, an advisor. You might just call them something
else. As far as your team, the credible ones, you're probably gonna wanna put in the beginning.
And then to show that you've got the other team members. Let's say I had a technology person,
I might, um, put them on there. And it could be that they're an intern, (···0.6s) they don't have to
be paid positions, (···0.5s) but they can be, you know, uh, honorary board members or
whatever, however you wanna create your business.
Um, pip do you have any, uh, insight on that? Do you have folks that you asked to be a part of?
Any panels (···1.1s) or honorary board members or honorary? I Would call honorary board
members, but definitely (···0.6s) advisors on different things. And, and, and once you get up and
going and, and it, I guess it could be at the beginning as well. Um, one of the things I learned a
long time ago is if you ask people for their opinions, people love to give 'em to you.
(···0.7s) And so if you find experienced, and you can fill in the blank there, investors, business
owners, even a realtor or mortgage broker, you may not be using that person, but if you go up to
them and say, Hey, you know, I'd love to get, you know, pick your brain on this. I'd love to get
your opinion on it. (···0.9s) And you may not even like their opinion, but they will give you a
bunch of information. And some of it may be very valuable. And sometimes I've found over the
years, it's almost good to know what not to do as much as it is what to do.
(···0.5s) And (···0.7s) I love going up to different realtors in the areas and say, uh, I, Hey John, I
know you've been a realtor for 30 plus years. You've had an amazing career. Uh, I'm working on
this, this, this concept called wholesaling. What do you think of it? (···0.5s) And when they come
at you and say, well, I, it's illegal in Texas, or it's illegal in Arkansas, or whatever they say, and
you can't do that. And that must, that's just one of those crazy things that people think they can
do. (···0.6s) You know, you're probably looking at that person not to help you with wholesaling,
but to make you realize that if they're telling you that, they're telling everybody else that.
So they're automatically eliminating your competition. So at the end of the day, sometimes to
find out information that you know, that that can be helpful in different ways that you never even
thought of is a huge benefit. (···0.7s) Mm-hmm. You know, pick their brain on stuff they can help
you with. And so maybe you're talking to, uh, a business owner who has nothing to do with
property, but maybe he or she owns a business.
Could be convenience stores, could be we, I know I grew up in the grocery business, so we
were always talking to other grocers that weren't really our competitors, but they were people
that were in the same business as us. And so maybe talking to investors in other places around
the country who aren't necessarily your competitors, but to learn, just, you know, Hey, when you
put your credibility kit together, what were they looking for? You know, asking those questions.
And or maybe you're talking to the same lender, but maybe you're doing a different property. So
you could go to another investor and say, Hey, hey Bob, I I know you, you got a loan from a b c
lender.
What were they looking for in your credibility kit? What were they impressed by? And so there's
a lot of things you can do. (···1.0s) How about, you know, when you're talking to the, the
president of the community bank who's trying to get business from you, and you're at a
Chamber of Commerce event, or you're at a fundraiser or something and you say, you know, I'd
like to, I I really would like to have you as an advisor on our business as we expand and buy a
lot of properties in the area.
Could we sit down and talk about that? And would you mind if I included you on my, my
advisory team? (···0.7s) And then how would that look with a pre bank president on the, on the
advisory board, pretty, (···0.5s) and then while you're on my advisory board, you know, there
wouldn't be any conflict of interest if you were to, if I were to be able to get loans from your
company, right. All kinds of opportunities like that. Definitely. Yeah. (···0.7s) Cool. (···0.7s) So,
you know, just don't get caught up thinking that you've gotta pay for all these positions, because
a lot of times, you know, people are honored to be able to help somebody who is wanting to
grow business.
And when they see that you're serious, when they see that you are, you know, doing everything,
um, you, you have a plan and that you, you're implementing a plan and then, you know, they're
happy to be involved in, in the execution of it. So (···1.3s) people like to be attached to people
that are successful in going somewhere. (···0.9s) Also on your team, you might have
contractors. (···0.5s) And it, (···0.7s) this gives a lot of credibility too, especially when you've got
a reputable contractor that everybody likes (···0.6s) and they've got experience, they've got
projects.
And this is where, uh, you might turn to for some of the photos of the before and after kind of
stuff. Um, they might even have it on the website. You might even say, Hey, do you mind if I
download some of the things that, so I can give people a vision of what we're trying to do with
these other properties that we're gonna be working on? Um, and letting them know that you're
on my team. (···0.8s) So, you know, definitely ask for permission, you know, to include them on
there.
But, uh, it can be super strong for your overall package. (···0.7s) And then your legal team. I just
had to talk with a couple of guys. One is a, an attorney, and the other is a C P A. (···0.6s) And
(···0.8s) I said, you know, I'm gonna be, 'cause we're now in another state. I said, I'm gonna be
talking to a lot of people, um, and they might need some representation, or they might need
some help pulling some things together as they become partners, et cetera.
(···0.7s) Would you mind if I referred them to you? What do you think they say? (···0.8s) No, no,
of course, you know, we're happy to help, you know, whatever you wanna do, whatever, I can
give you business cards or whatever. Especially because the attorney just left the firm and
started off on his own with another partner. So they're in the middle of trying to grow their, uh,
business. (···0.6s) And, um, fortunately, I've already kind of vetted them and make sure that
they're (···0.8s) okay with my creative out of the box thinking and know how to keep me safe.
So that's good. (···0.7s) So anyway, um, putting them on your team, and again, not that you're
having to pay for, for them to be there, but having the fact that you have an attorney, a C P A,
your contractors, et cetera, if you're going to be managing properties, (···0.6s) having somebody
that will be able to do that, you know, what happens if, here's one of the questions that your
investors may have. What happens if something happens to you? And I have this property, um,
and, and wanna keep the money coming in. So if we, if we're supposed to have a monthly
income coming in and, you know, there's a vacancy and they don't wanna worry about them
having to fill the vacancy, you, you can alleviate those fears by saying, we've already got a
property management team and here's who they are, this is what they do, these are the kind of
projects that they've worked on in the past, especially if they're similar to what you're talking
about with your potential partner or lender, et cetera.
Um, so make sure that you include that too. (···1.1s) The next one has to do with the business
model.
(···0.7s) So in this case, not saying that this is yours, but in this case, just to have some things
on there for you. Uh, locate motivated sellers, you might put an explanation of who those
motivated sellers are or what situation it they might be in. Um, provide solutions through speed
and ease of transaction. So letting them know what your angle is in working with these guys.
You know, we wanna be able to have the cash that you are gonna be putting in here ready to
go.
That's what's gonna make us get those great deals because the next one is use cash from
investors to buy property at deep di discounts. Everybody understands that cash is king when it
comes to making deals. There are a lot of people out there that could consider, um, an offer that
will bring them more money, but if it's tied to, you know, kind of, uh, getting the financing for it
and they know that somebody else is gonna have to say yes to it and that the terms are gonna
have to be good, then somebody else who has cash and can close quickly it, (···0.8s) if that
solves their problem, you know, then the cash is usually king and it will trump those other types
of offers depending on the difference in the, the, the numbers there.
So the fact that we're pulling this cash together, again, being very careful about calling it pooling
of any sort, whether it's people or money, um, unless you want to, to be scrutinized by anybody
who's (···1.2s) aware of section or the, the, uh, regulation D, this s e c filings or filings of the s e
C requirements and so on.
(···0.5s) So (···0.7s) be careful of saying things like that. But if you are bringing together, you
know, cash from investors, uh, to be able to take down deals, then um, everybody understands
that the cash position is gonna be a big, big benefit to you (···0.8s) creating the win win-win
scenario between the seller, (···0.6s) the investor, and whatever your company is. (···0.6s) So
the seller's gonna get out of their situation, especially if they're a motivated seller, the investor is
going to get a return.
So what do you consider it a good return on your investment? Oh, you said that this is good, so
I'm gonna put it right in there and your company name. Um, as we talk about, or you know, we'll
kind of mention, uh, the things that will overlap. But (···0.7s) if, if I were to say in this
presentation (···0.8s) that our investors like us because of (···0.9s) we value them so much, that
we're either gonna give you that 8% or that 10% or that 12% (···1.1s) for the use of the money
during this time on annual percentage rate, (···0.8s) or I'll give you one third of the net profit,
whichever is greater.
(···1.0s) Does that say, especially why you're trying to get things off the ground, does that say to
your investor, Hey, they really value what I'm doing. They're, they'll give me the greater of this
debt amount. (···0.9s) So they're a debt partner or the equity position, one third of the, the net
profits net meaning after all of the expenses, of course.
So be careful of make sure that you understand what you're offering to, and that you're not
giving away more than you need to for it to be a good deal. (···0.7s) You're just letting them
know that, uh, this is a, um, a position that they're in, a position that you really value and you
can let them know it's not going to be the same on every deal, (···0.8s) but you know, on this
one, (···0.6s) this is what we're doing. (···0.6s) And each deal might be built differently
depending on the, the factors (···1.8s) there.
Then your example, your typical opportunity. Now (···0.7s) you might have, you know, a general
thing, typical opportunity, it doesn't have to be an actual deal, or you might actually have a deal
that you just did and have the numbers. So it depends on your situation there. (···0.7s) But you
know, to give them an idea of how much you're looking for, your range might not be as broad as
25,000 to 250,000. (···0.6s) It might be, you know, we need at least 25 to 50 commitment.
And then make sure that they understand how long that commitment is for. There are some
people that wanna turn their money around quickly and they wanna have access to it in
between. And then there's some that are, you know, setting it aside and saying, look, I'm gonna
use this money. I'm gonna do whatever I can to build it. Again, another reason why I like
partners with self-directed IRAs, because they're usually looking for the long-term. They don't
have that scared short-term money. So, um, annualized rate of return. So let's just say that the,
uh, the more savvy folks that are out there, uh, I shouldn't say savvy, the more aggressive folks
that are out there may realize that the returns that people talk about could be 10% for six
months.
(···0.6s) So make sure that you clarify that it is an annual return if that's what you're going to do.
Uh, if somebody had the money out there for six months at 10% and then, uh, they got paid
back and then put it out there again for another six months, that's a 20% annualized rate of
return, isn't it?
(···0.8s) So that's a little bit more expensive. That's like credit cards, (···0.8s) that credit card
level, (···0.6s) but, uh, it, it could be what gets the deal done. So you kind of have to (···1.2s)
look around in your market, find out, you know, what resources you have and never stop looking
for that. Okay? Um, always looking for better terms, better rates. Uh, but the availability is is
super, super important when you're talking about, uh, private money (···1.1s) and then the
payment terms.
So you're gonna need to let them know, uh, are they gonna be getting i regular interest
payments, like interest only payments are, is the interest going to accrue and they'll get paid all
the interest when the the project finishes. Um, is there some combination of that? Is it gonna be
quarterly? You know, so let them know how that is going to work out. And that might depend on
what your plan is for either flipping a property or holding onto it and then refinancing and so on.
So you're gonna have to coordinate with your, your, um, lenders, your banks, and know (···0.5s)
at the end of that timeframe what you're gonna do next.
(···0.6s) And I would always say plan for the worst and hope for the best. So worst case
scenario, I get to the end of that timeframe, I'm supposed to pay them back and the, um, the
funding isn't there for it. Can I get, uh, a longer, longer term? Um, no, or even a short term, the
90 day note or something from the bank and be able to cover that. So you'd wanna line up plan
B, plan C, at least I would, and then just hope that you wouldn't have to use them, whether it's
lines of credit and so on.
So (···0.8s) plan on talking to people and always be (···1.2s) like, right now we've got people
that are waiting to implement money into deals and we know that certain people are gonna like
certain deals. So we kind of have all of that in the contact forms. We know who has how much,
what kind of returns they're looking for, um, how long they're willing to put the money out there
for, what kind of deals they wanna be involved in, where those deals need to be.
So all of that you can put in your C R M (···0.9s) or your database. (···0.5s) Okay? So it kind of
all ties together though, though. (···1.4s) Another example deal, like I said, you might wanna
put, uh, the situation that the person was in, they're behind our payments. Um, private investor
gave X amount of dollars, uh, sold the property to another investor. Earnest money, uh, or
interest earned by the private investor was X amount of dollars.
So basically you can show them (···0.6s) returns on investment timeframes. Examples,
something that happened in the past, I would probably have a disclaimer that says, it's just like
the attorneys do that past performance does not indicate future performance. You know, it
doesn't guarantee fu uh, future performance and anything that you do that is (···0.5s) talking to
somebody about money, I would definitely want to have my lawyer just take a glance at it and
say, can you give me any, um, any suggestions here?
(···0.8s) Okay? (···4.4s) So as you're talking to them and you're saying, how does this sound?
You might say to them at, at any point, if, or if by the end of the, the time that we spend
together, if you feel like this is not for you, would you please let me know? Or if you feel like it is
for you, you know, let's just move forward with setting aside, you know, the, the details that
we're going to need to know about in order to implement the, um, use of the money and, and
get your, uh, money, making money for you.
(···0.7s) So then you're gonna explain the next step. So if they're interested, 'cause we get so
used to hearing no, that sometimes we're thrown off when somebody says yes, but I like to, to
get in the mind frame of expecting the yes and then go, no, well, why not? Like, what am I
missing here? How is this not so obvious to you? And sometimes that is what tips somebody
over, uh, as far as, you know, if they were on the fence, it tips 'em over your way. Well, they're
expecting I would, why, why wouldn't I?
Yeah, really, why wouldn't I? (···0.6s) So psychological kind of thing. But anyway, um, that's a,
an assumptive close. (···1.0s) So the next steps would be we're gonna define the investment
details, and that's gonna be how much time are you able to set this money aside for before
you'll be looking for it to be returned? You know, what kind of timeframe of that? How much do
you gonna be, be able to put aside as far as the the dollar amount? Um, are you okay with
interest only payments for X amount of time, or, Hey, we're gonna be working on this flip, we
wanna conserve cash.
So is it okay for the first six months, are you okay with not receiving any payments? And then
after that, the next six months we'll be interest only, and then at the end of the year, then we'll,
uh, be refunding or or replenishing your funds with the, uh, amount borrowed and the interest
that's, uh, still outstanding, et cetera, et cetera. (···0.7s) Okay? (···1.0s) If you have not already
looked at (···0.6s) an amortization schedule (···0.8s) and seen in longer term, if you're talking
about a long-term project, if you haven't seen the amount of interest that accumulates even for a
compound interest over a 30 year or a 20 year or a 15 year, uh, type thing, if you're doing
something where you're, um, taking a, uh, a mismanaged or non-performing property and you're
taking it over, you're doing renovations on it, you know, it could be a small apartment
community, um, you are gonna need time to stabilize it until, you know, to get to the point where
a lender is gonna give you a decent (···0.6s) rate and terms.
(···0.7s) And so it, it could be that you look at a, you know, a 15 year plan or seven whatever.
(···0.5s) Sometimes when you pull together the compound statements from an amortization
schedule, that can be a, a good selling tool there. Um, depends on, on the, the (···0.8s)
particular deal, the particulars of the deal too. Um, position funds for availability.
Uh, so we've gotta put them somewhere where we'll be able to get to them easily. So if they
have to take them out of something else, uh, and to, to make them available, then let's, let's
start getting that lined up. You know, what do we need to do in order to do that? (···1.0s) And if
there's, uh, you might be pulling together a paperwork package for them or having them fill out
things for you, especially if you've gotta work with a, an accredited, uh, an accredited or
sophisticated investor. Um, and that's gonna have to prove income and, and experience and all
that kind of stuff.
Uh, assets and so on. (···1.0s) And then the delivery of the funds for closing. You know, so who
are we gonna be working with? Who is your attorney? And, and so on, so that we can (···0.8s)
create those relationships and prepare them. So it's no big surprise to them at when we're going
to be implementing their, um, the use of their money for this. (···1.2s) Okay? (···0.9s) So the
best thing that you can do once you pull this package together is practice it.
You know, have your significant other or somebody that you can stand in front of and give the
presentation to as if they were the one that you were pitching. (···0.6s) And, you know, you can
have, uh, recording you, you could put it on a pod, you know, the tripod or something, (···0.7s)
and, uh, record yourself. You're probably gonna be super critical of everything that you do.
(···0.8s) Even as many recordings as I've done. And I've been doing this for a very, very,
(···0.6s) very long time.
Studio work. And, uh, actually at one point years ago, I was a model. I hated looking at my
pictures. I hated hearing my sound because it wasn't what I thought it was inside your head.
When you hear yourself recorded, you go, I don't really sound like that, do I? Or you pick up all
the little nuances and, and you go, oh, I really need to work on that. (···0.6s) But (···0.5s) don't,
don't be too hard on yourself. But if there are things that you're doing, your habits that you
wanna change, then certainly work on changing those.
(···0.6s) The, it's just like basketball and, you know, any, anything else where if you keep doing
the same steps over and over, those will become your authentic steps, your, your steps that you
do your, uh, second nature basically. So stop yourself from doing the things that you don't want
to continue doing early on so that you can reset those footsteps and make them solid going
forward. Uh, ask people that you can rely on to listen and give you feedback.
Make sure that the people that you are asking will be honest, not overly critical, not nitpicky, um,
but, you know, encouraging, but not, (···1.0s) not, um, making it (···0.8s) too easy on you either.
You know? So (···0.7s) balance it out, you know, what things was I doing right? What things
could I improve on? (···0.7s) You know, what, what things, hopefully there's something under
the, I was doing really well with this, (···0.5s) but, you know, give it, give those questions
through somebody or ask somebody who has (···1.0s) some aptitude in (···1.5s) assessing
those kind of situations.
Okay? Somebody that you can respect their opinion, but know that, uh, they're not being too
easy on you, but they're not being so nitpicky that it's discouraging. Okay? (···1.0s) And then
revise (···1.0s) as you need to, as a matter of fact, you'll, you'll probably over time being re you'll
be revising your whole package because you'll have growth and you'll need to add new projects.
And so you might even put it on your calendar to, depending on how fast you grow, uh, you
might put it on your calendar to (···0.5s) revise it quarterly or semi-annually, or annually or
annually. It'll, it'll kind of be a report card to yourself on what you're doing. You know, how far off
from what you started with, are you, how far are you now, you know, are you doing the same
things? Have you added some strategies? Um, have you added a lot of deals? That's kind of
cool thing to look back on.
(···0.9s) And I am so adamant with our, my team to take pictures when you're on the project,
you know, whether you're opening the door, you know, or, um, just being there so that you are
in those pictures. (···0.6s) Even more so now (···0.6s) needing video for YouTube, because
people wanna see you out there. They wanna see that you're doing this on YouTube stuff. They
also wanna see that you are personal, so they wanna see stuff that's not related to your, uh,
your business.
But, um, definitely (···0.5s) make sure that you have photos and things that, that you can
capture at the time that you're doing them. 'cause you're not gonna be able to go back later and
recreate, at least not very easily. So (···1.3s) make sure that you capture a lot of extra stuff. You
won't necessarily need it all but better to have more than you need. Um, and then create an
elevator pitch. So if you were stuck in some, in an elevator with somebody and, and they said,
well, what do you do?
And you had an opportunity to put them on your team, you want to peak their curiosity, (···0.7s)
but you wanna keep it as short as possible. So start off with a couple of sentences and then
narrow it down, make fewer words, and then it should be, you know, just, uh, maybe a a 32nd to
a ten second (···0.6s) pitch. Uh, my partners and I, you know, we, um, find properties that we
can be all in at 68%, meaning we're gonna buy them, fix them up and have other expenses
(···0.5s) so that, uh, we can, or (···0.5s) you might even talk about the areas, you know,
depending on how your pitch goes, uh, so that we can improve the housing stock in our area
and give our investors, uh, healthy returns on their investments.
(···0.8s) Are you looking for any investments? (···0.9s) Are you looking for anything to, to be
involved in? What do you consider to be a good return on your investment these days? (···0.8s)
So, I mean, it kind of depends on who you're talking to, but you wanna have something where
you could summarize what it is that you do very succinctly, meaning very detailed, (···0.5s) and
give enough information there so that the people are looking at it like, well, I would like to be one
of those investors 'cause you're taking care of your investors.
It's so our investors and, and we or my investors and I can make a healthy return. So you're
saying, I'm looking out for my investors, basically. Um, so create an elevator pitch and be
prepared with that as well. And then (···0.8s) absolutely make a goal of how many times that
you're gonna present yourself and your opportunities to other people, real people that might
have a, the ability to be involved in your business, whether it's as a money partner, whether it's
as a business partner, um, the, the more partners that you do, the more deals you can take
down.
Oftentimes you might decide not to do more than one. Um, you know, if you have somebody, I
think about partners that we've had in the past where their, their money is great, but then they
show up on a job site and they wanna start telling the crews there, you know, oh, you need to
paint this, this color, you need to do this that way.
And, you know, talking to their friends about, yeah, this is one of my investment. And, you know,
come on, dude. We've, we've had to, uh, correct some attitudes every now and then to go, look,
you're the money. You're not the, the job foreman. You know, you, you don't go there, tell the
guys what to do. We've already got that covered. That wasn't part of what we had in the plan for
you. It wasn't on the presentation. Do you remember it being in, in the presentation? I don't
either. So, but, uh, no, just, it, it doesn't always happen.
But once in a while, you get somebody who feels like they're close enough to the, the team that
they can do things like that. (···0.9s) So not saying it won't happen, not saying it will anyway. All
(···1.7s) right. So the next thing that we're gonna be doing in our next video is talking about
cultivating relationships. (···0.8s) And we'll see you on that next video. (···0.8s)
(···2.7s) Okay. So in this video, let's take a look at the example that we were just talking about
with the screenshots or the slides that you could create your presentation from. Doesn't have to
be like, this doesn't have to be in this order. Definitely doesn't have to include these examples or
even these graphics. So, um, what I'll do is show you after this how you can do some
customizing for graphics if you're not already familiar with that, (···0.7s) and it, whether it's in
this, the end of this video or a, a separate one, either way, we'll get them in there for you.
All right. So the first one is, um, and this will be in a PowerPoint presentation as well as a
template that you can customize for you. (···0.7s) And, you know, think about the background,
think about, you know, your company image and tying all in the elements that we were just
talking about, um, several videos ago, 20 something videos ago. It's been, it's been, uh, a while
since we were talking about colors and backgrounds and things that go along with your image.
But anyway, so the first one is gonna be your title slide, (···0.7s) the company name, um,
investment opportunities in today's real estate market.
Now, that's pretty generic, you know, you might wanna change it. It's up to you. (···1.8s) First of
all, thanking them for the opportunity to share the information. And, and you don't have to have
that in there, but it's a good prompt if you're just getting started with these and, and, uh, don't
want to forget about doing that. (···1.3s) And then you can start talking about, you know, who's
standing in front of you. And it's so funny, when we did this, you know, I, I, uh, had a couple of
guys that left.
(···1.0s) I had some funny things up there holding the spaces. It wasn't founding members. It
was, uh, dynamo one and fantastic Guy number two or something like that. They left it, but that
was part of their humor. Uh, you could talk about some of the experience of each of the, the
members. You might have more than two. It might be just you, it could be a handful of people if
it, if the, um, font ends up being too small for the average eye to read.
And you might ask other people if they can see it from whatever. Uh, if you're showing it from a
temp, uh, tablet or a phone or something, make sure that those, uh, words are easy to read. If
somebody didn't bring their glasses, (···1.0s) which sometimes happens, um, if you, if they need
glasses to, to read it, then, you know, it's gotta be big enough that, uh, they don't have a
problem. They're not turned off by the fact that they're not able to get all the information. So
experience, more experience, other factors, education or real estate related education, uh,
whatever you're gonna put in there.
So that's kind of your about us placeholder. (···0.9s) And if you're not a founding member, or the
others aren't a founding member, but they're still still part of your team, you can have advisors
and you don't have to pay advisors. I don't know if PIP pays for everybody that's on his team,
but I'm sure that he has people that advise him. (···1.8s) So whether you could be an honorary
advisor, right?
(···0.9s) Or, I mean, if you had a team member, somebody that was really good at technology,
let's say, (···0.6s) then they might not be, uh, an advisor. You might just call them something
else. As far as your team, the credible ones, you're probably gonna wanna put in the beginning.
And then to show that you've got the other team members. Let's say I had a technology person,
I might, um, put them on there. And it could be that they're an intern, (···0.6s) they don't have to
be paid positions, (···0.5s) but they can be, you know, uh, honorary board members or
whatever, however you wanna create your business.
Um, pip do you have any, uh, insight on that? Do you have folks that you asked to be a part of?
Any panels (···1.1s) or honorary board members or honorary? I Would call honorary board
members, but definitely (···0.6s) advisors on different things. And, and, and once you get up and
going and, and it, I guess it could be at the beginning as well. Um, one of the things I learned a
long time ago is if you ask people for their opinions, people love to give 'em to you.
(···0.7s) And so if you find experienced, and you can fill in the blank there, investors, business
owners, even a realtor or mortgage broker, you may not be using that person, but if you go up to
them and say, Hey, you know, I'd love to get, you know, pick your brain on this. I'd love to get
your opinion on it. (···0.9s) And you may not even like their opinion, but they will give you a
bunch of information. And some of it may be very valuable. And sometimes I've found over the
years, it's almost good to know what not to do as much as it is what to do.
(···0.5s) And (···0.7s) I love going up to different realtors in the areas and say, uh, I, Hey John, I
know you've been a realtor for 30 plus years. You've had an amazing career. Uh, I'm working on
this, this, this concept called wholesaling. What do you think of it? (···0.5s) And when they come
at you and say, well, I, it's illegal in Texas, or it's illegal in Arkansas, or whatever they say, and
you can't do that. And that must, that's just one of those crazy things that people think they can
do. (···0.6s) You know, you're probably looking at that person not to help you with wholesaling,
but to make you realize that if they're telling you that, they're telling everybody else that.
So they're automatically eliminating your competition. So at the end of the day, sometimes to
find out information that you know, that that can be helpful in different ways that you never even
thought of is a huge benefit. (···0.7s) Mm-hmm. You know, pick their brain on stuff they can help
you with. And so maybe you're talking to, uh, a business owner who has nothing to do with
property, but maybe he or she owns a business.
Could be convenience stores, could be we, I know I grew up in the grocery business, so we
were always talking to other grocers that weren't really our competitors, but they were people
that were in the same business as us. And so maybe talking to investors in other places around
the country who aren't necessarily your competitors, but to learn, just, you know, Hey, when you
put your credibility kit together, what were they looking for? You know, asking those questions.
And or maybe you're talking to the same lender, but maybe you're doing a different property. So
you could go to another investor and say, Hey, hey Bob, I I know you, you got a loan from a b c
lender.
What were they looking for in your credibility kit? What were they impressed by? And so there's
a lot of things you can do. (···1.0s) How about, you know, when you're talking to the, the
president of the community bank who's trying to get business from you, and you're at a
Chamber of Commerce event, or you're at a fundraiser or something and you say, you know, I'd
like to, I I really would like to have you as an advisor on our business as we expand and buy a
lot of properties in the area.
Could we sit down and talk about that? And would you mind if I included you on my, my
advisory team? (···0.7s) And then how would that look with a pre bank president on the, on the
advisory board, pretty, (···0.5s) and then while you're on my advisory board, you know, there
wouldn't be any conflict of interest if you were to, if I were to be able to get loans from your
company, right. All kinds of opportunities like that. Definitely. Yeah. (···0.7s) Cool. (···0.7s) So,
you know, just don't get caught up thinking that you've gotta pay for all these positions, because
a lot of times, you know, people are honored to be able to help somebody who is wanting to
grow business.
And when they see that you're serious, when they see that you are, you know, doing everything,
um, you, you have a plan and that you, you're implementing a plan and then, you know, they're
happy to be involved in, in the execution of it. So (···1.3s) people like to be attached to people
that are successful in going somewhere. (···0.9s) Also on your team, you might have
contractors. (···0.5s) And it, (···0.7s) this gives a lot of credibility too, especially when you've got
a reputable contractor that everybody likes (···0.6s) and they've got experience, they've got
projects.
And this is where, uh, you might turn to for some of the photos of the before and after kind of
stuff. Um, they might even have it on the website. You might even say, Hey, do you mind if I
download some of the things that, so I can give people a vision of what we're trying to do with
these other properties that we're gonna be working on? Um, and letting them know that you're
on my team. (···0.8s) So, you know, definitely ask for permission, you know, to include them on
there.
But, uh, it can be super strong for your overall package. (···0.7s) And then your legal team. I just
had to talk with a couple of guys. One is a, an attorney, and the other is a C P A. (···0.6s) And
(···0.8s) I said, you know, I'm gonna be, 'cause we're now in another state. I said, I'm gonna be
talking to a lot of people, um, and they might need some representation, or they might need
some help pulling some things together as they become partners, et cetera.
(···0.7s) Would you mind if I referred them to you? What do you think they say? (···0.8s) No, no,
of course, you know, we're happy to help, you know, whatever you wanna do, whatever, I can
give you business cards or whatever. Especially because the attorney just left the firm and
started off on his own with another partner. So they're in the middle of trying to grow their, uh,
business. (···0.6s) And, um, fortunately, I've already kind of vetted them and make sure that
they're (···0.8s) okay with my creative out of the box thinking and know how to keep me safe.
So that's good. (···0.7s) So anyway, um, putting them on your team, and again, not that you're
having to pay for, for them to be there, but having the fact that you have an attorney, a C P A,
your contractors, et cetera, if you're going to be managing properties, (···0.6s) having somebody
that will be able to do that, you know, what happens if, here's one of the questions that your
investors may have. What happens if something happens to you? And I have this property, um,
and, and wanna keep the money coming in. So if we, if we're supposed to have a monthly

income coming in and, you know, there's a vacancy and they don't wanna worry about them
having to fill the vacancy, you, you can alleviate those fears by saying, we've already got a
property management team and here's who they are, this is what they do, these are the kind of
projects that they've worked on in the past, especially if they're similar to what you're talking
about with your potential partner or lender, et cetera.
Um, so make sure that you include that too. (···1.1s) The next one has to do with the business
model.
(···0.7s) So in this case, not saying that this is yours, but in this case, just to have some things
on there for you. Uh, locate motivated sellers, you might put an explanation of who those
motivated sellers are or what situation it they might be in. Um, provide solutions through speed
and ease of transaction. So letting them know what your angle is in working with these guys.
You know, we wanna be able to have the cash that you are gonna be putting in here ready to
go.
That's what's gonna make us get those great deals because the next one is use cash from
investors to buy property at deep di discounts. Everybody understands that cash is king when it
comes to making deals. There are a lot of people out there that could consider, um, an offer that
will bring them more money, but if it's tied to, you know, kind of, uh, getting the financing for it
and they know that somebody else is gonna have to say yes to it and that the terms are gonna
have to be good, then somebody else who has cash and can close quickly it, (···0.8s) if that
solves their problem, you know, then the cash is usually king and it will trump those other types
of offers depending on the difference in the, the, the numbers there.
So the fact that we're pulling this cash together, again, being very careful about calling it pooling
of any sort, whether it's people or money, um, unless you want to, to be scrutinized by anybody
who's (···1.2s) aware of section or the, the, uh, regulation D, this s e c filings or filings of the s e
C requirements and so on.
(···0.5s) So (···0.7s) be careful of saying things like that. But if you are bringing together, you
know, cash from investors, uh, to be able to take down deals, then um, everybody understands
that the cash position is gonna be a big, big benefit to you (···0.8s) creating the win win-win
scenario between the seller, (···0.6s) the investor, and whatever your company is. (···0.6s) So
the seller's gonna get out of their situation, especially if they're a motivated seller, the investor is
going to get a return.
So what do you consider it a good return on your investment? Oh, you said that this is good, so
I'm gonna put it right in there and your company name. Um, as we talk about, or you know, we'll
kind of mention, uh, the things that will overlap. But (···0.7s) if, if I were to say in this
presentation (···0.8s) that our investors like us because of (···0.9s) we value them so much, that
we're either gonna give you that 8% or that 10% or that 12% (···1.1s) for the use of the money
during this time on annual percentage rate, (···0.8s) or I'll give you one third of the net profit,
whichever is greater.
(···1.0s) Does that say, especially why you're trying to get things off the ground, does that say to
your investor, Hey, they really value what I'm doing. They're, they'll give me the greater of this
debt amount. (···0.9s) So they're a debt partner or the equity position, one third of the, the net
profits net meaning after all of the expenses, of course.
So be careful of make sure that you understand what you're offering to, and that you're not
giving away more than you need to for it to be a good deal. (···0.7s) You're just letting them
know that, uh, this is a, um, a position that they're in, a position that you really value and you
can let them know it's not going to be the same on every deal, (···0.8s) but you know, on this
one, (···0.6s) this is what we're doing. (···0.6s) And each deal might be built differently
depending on the, the factors (···1.8s) there.
Then your example, your typical opportunity. Now (···0.7s) you might have, you know, a general
thing, typical opportunity, it doesn't have to be an actual deal, or you might actually have a deal
that you just did and have the numbers. So it depends on your situation there. (···0.7s) But you
know, to give them an idea of how much you're looking for, your range might not be as broad as
25,000 to 250,000. (···0.6s) It might be, you know, we need at least 25 to 50 commitment.
And then make sure that they understand how long that commitment is for. There are some
people that wanna turn their money around quickly and they wanna have access to it in
between. And then there's some that are, you know, setting it aside and saying, look, I'm gonna
use this money. I'm gonna do whatever I can to build it. Again, another reason why I like
partners with self-directed IRAs, because they're usually looking for the long-term. They don't
have that scared short-term money. So, um, annualized rate of return. So let's just say that the,
uh, the more savvy folks that are out there, uh, I shouldn't say savvy, the more aggressive folks
that are out there may realize that the returns that people talk about could be 10% for six
months.
(···0.6s) So make sure that you clarify that it is an annual return if that's what you're going to do.
Uh, if somebody had the money out there for six months at 10% and then, uh, they got paid
back and then put it out there again for another six months, that's a 20% annualized rate of
return, isn't it?
(···0.8s) So that's a little bit more expensive. That's like credit cards, (···0.8s) that credit card
level, (···0.6s) but, uh, it, it could be what gets the deal done. So you kind of have to (···1.2s)
look around in your market, find out, you know, what resources you have and never stop looking
for that. Okay? Um, always looking for better terms, better rates. Uh, but the availability is is
super, super important when you're talking about, uh, private money (···1.1s) and then the
payment terms.
So you're gonna need to let them know, uh, are they gonna be getting i regular interest
payments, like interest only payments are, is the interest going to accrue and they'll get paid all
the interest when the the project finishes. Um, is there some combination of that? Is it gonna be
quarterly? You know, so let them know how that is going to work out. And that might depend on
what your plan is for either flipping a property or holding onto it and then refinancing and so on.
So you're gonna have to coordinate with your, your, um, lenders, your banks, and know (···0.5s)
at the end of that timeframe what you're gonna do next.
(···0.6s) And I would always say plan for the worst and hope for the best. So worst case
scenario, I get to the end of that timeframe, I'm supposed to pay them back and the, um, the
funding isn't there for it. Can I get, uh, a longer, longer term? Um, no, or even a short term, the
90 day note or something from the bank and be able to cover that. So you'd wanna line up plan
B, plan C, at least I would, and then just hope that you wouldn't have to use them, whether it's
lines of credit and so on.
So (···0.8s) plan on talking to people and always be (···1.2s) like, right now we've got people
that are waiting to implement money into deals and we know that certain people are gonna like
certain deals. So we kind of have all of that in the contact forms. We know who has how much,
what kind of returns they're looking for, um, how long they're willing to put the money out there
for, what kind of deals they wanna be involved in, where those deals need to be.
So all of that you can put in your C R M (···0.9s) or your database. (···0.5s) Okay? So it kind of
all ties together though, though. (···1.4s) Another example deal, like I said, you might wanna
put, uh, the situation that the person was in, they're behind our payments. Um, private investor
gave X amount of dollars, uh, sold the property to another investor. Earnest money, uh, or
interest earned by the private investor was X amount of dollars.
So basically you can show them (···0.6s) returns on investment timeframes. Examples,
something that happened in the past, I would probably have a disclaimer that says, it's just like
the attorneys do that past performance does not indicate future performance. You know, it
doesn't guarantee fu uh, future performance and anything that you do that is (···0.5s) talking to
somebody about money, I would definitely want to have my lawyer just take a glance at it and
say, can you give me any, um, any suggestions here?
(···0.8s) Okay? (···4.4s) So as you're talking to them and you're saying, how does this sound?
You might say to them at, at any point, if, or if by the end of the, the time that we spend
together, if you feel like this is not for you, would you please let me know? Or if you feel like it is
for you, you know, let's just move forward with setting aside, you know, the, the details that
we're going to need to know about in order to implement the, um, use of the money and, and
get your, uh, money, making money for you.
(···0.7s) So then you're gonna explain the next step. So if they're interested, 'cause we get so
used to hearing no, that sometimes we're thrown off when somebody says yes, but I like to, to
get in the mind frame of expecting the yes and then go, no, well, why not? Like, what am I
missing here? How is this not so obvious to you? And sometimes that is what tips somebody
over, uh, as far as, you know, if they were on the fence, it tips 'em over your way. Well, they're
expecting I would, why, why wouldn't I?
Yeah, really, why wouldn't I? (···0.6s) So psychological kind of thing. But anyway, um, that's a,
an assumptive close. (···1.0s) So the next steps would be we're gonna define the investment
details, and that's gonna be how much time are you able to set this money aside for before
you'll be looking for it to be returned? You know, what kind of timeframe of that? How much do
you gonna be, be able to put aside as far as the the dollar amount? Um, are you okay with
interest only payments for X amount of time, or, Hey, we're gonna be working on this flip, we
wanna conserve cash.
So is it okay for the first six months, are you okay with not receiving any payments? And then
after that, the next six months we'll be interest only, and then at the end of the year, then we'll,
uh, be refunding or or replenishing your funds with the, uh, amount borrowed and the interest
that's, uh, still outstanding, et cetera, et cetera. (···0.7s) Okay? (···1.0s) If you have not already
looked at (···0.6s) an amortization schedule (···0.8s) and seen in longer term, if you're talking
about a long-term project, if you haven't seen the amount of interest that accumulates even for a
compound interest over a 30 year or a 20 year or a 15 year, uh, type thing, if you're doing
something where you're, um, taking a, uh, a mismanaged or non-performing property and you're
taking it over, you're doing renovations on it, you know, it could be a small apartment
community, um, you are gonna need time to stabilize it until, you know, to get to the point where
a lender is gonna give you a decent (···0.6s) rate and terms.
(···0.7s) And so it, it could be that you look at a, you know, a 15 year plan or seven whatever.
(···0.5s) Sometimes when you pull together the compound statements from an amortization
schedule, that can be a, a good selling tool there. Um, depends on, on the, the (···0.8s)
particular deal, the particulars of the deal too. Um, position funds for availability.
Uh, so we've gotta put them somewhere where we'll be able to get to them easily. So if they
have to take them out of something else, uh, and to, to make them available, then let's, let's
start getting that lined up. You know, what do we need to do in order to do that? (···1.0s) And if
there's, uh, you might be pulling together a paperwork package for them or having them fill out
things for you, especially if you've gotta work with a, an accredited, uh, an accredited or
sophisticated investor. Um, and that's gonna have to prove income and, and experience and all
that kind of stuff.
Uh, assets and so on. (···1.0s) And then the delivery of the funds for closing. You know, so who
are we gonna be working with? Who is your attorney? And, and so on, so that we can (···0.8s)
create those relationships and prepare them. So it's no big surprise to them at when we're going
to be implementing their, um, the use of their money for this. (···1.2s) Okay? (···0.9s) So the
best thing that you can do once you pull this package together is practice it.
You know, have your significant other or somebody that you can stand in front of and give the
presentation to as if they were the one that you were pitching. (···0.6s) And, you know, you can
have, uh, recording you, you could put it on a pod, you know, the tripod or something, (···0.7s)
and, uh, record yourself. You're probably gonna be super critical of everything that you do.
(···0.8s) Even as many recordings as I've done. And I've been doing this for a very, very,
(···0.6s) very long time.
Studio work. And, uh, actually at one point years ago, I was a model. I hated looking at my
pictures. I hated hearing my sound because it wasn't what I thought it was inside your head.
When you hear yourself recorded, you go, I don't really sound like that, do I? Or you pick up all
the little nuances and, and you go, oh, I really need to work on that. (···0.6s) But (···0.5s) don't,
don't be too hard on yourself. But if there are things that you're doing, your habits that you
wanna change, then certainly work on changing those.
(···0.6s) The, it's just like basketball and, you know, any, anything else where if you keep doing
the same steps over and over, those will become your authentic steps, your, your steps that you
do your, uh, second nature basically. So stop yourself from doing the things that you don't want
to continue doing early on so that you can reset those footsteps and make them solid going
forward. Uh, ask people that you can rely on to listen and give you feedback.
Make sure that the people that you are asking will be honest, not overly critical, not nitpicky, um,
but, you know, encouraging, but not, (···1.0s) not, um, making it (···0.8s) too easy on you either.
You know? So (···0.7s) balance it out, you know, what things was I doing right? What things
could I improve on? (···0.7s) You know, what, what things, hopefully there's something under
the, I was doing really well with this, (···0.5s) but, you know, give it, give those questions
through somebody or ask somebody who has (···1.0s) some aptitude in (···1.5s) assessing
those kind of situations.
Okay? Somebody that you can respect their opinion, but know that, uh, they're not being too
easy on you, but they're not being so nitpicky that it's discouraging. Okay? (···1.0s) And then
revise (···1.0s) as you need to, as a matter of fact, you'll, you'll probably over time being re you'll
be revising your whole package because you'll have growth and you'll need to add new projects.
And so you might even put it on your calendar to, depending on how fast you grow, uh, you
might put it on your calendar to (···0.5s) revise it quarterly or semi-annually, or annually or
annually. It'll, it'll kind of be a report card to yourself on what you're doing. You know, how far off
from what you started with, are you, how far are you now, you know, are you doing the same
things? Have you added some strategies? Um, have you added a lot of deals? That's kind of
cool thing to look back on.
(···0.9s) And I am so adamant with our, my team to take pictures when you're on the project,
you know, whether you're opening the door, you know, or, um, just being there so that you are
in those pictures. (···0.6s) Even more so now (···0.6s) needing video for YouTube, because
people wanna see you out there. They wanna see that you're doing this on YouTube stuff. They
also wanna see that you are personal, so they wanna see stuff that's not related to your, uh,
your business.
But, um, definitely (···0.5s) make sure that you have photos and things that, that you can
capture at the time that you're doing them. 'cause you're not gonna be able to go back later and
recreate, at least not very easily. So (···1.3s) make sure that you capture a lot of extra stuff. You
won't necessarily need it all but better to have more than you need. Um, and then create an
elevator pitch. So if you were stuck in some, in an elevator with somebody and, and they said,
well, what do you do?
And you had an opportunity to put them on your team, you want to peak their curiosity, (···0.7s)
but you wanna keep it as short as possible. So start off with a couple of sentences and then
narrow it down, make fewer words, and then it should be, you know, just, uh, maybe a a 32nd to
a ten second (···0.6s) pitch. Uh, my partners and I, you know, we, um, find properties that we
can be all in at 68%, meaning we're gonna buy them, fix them up and have other expenses
(···0.5s) so that, uh, we can, or (···0.5s) you might even talk about the areas, you know,
depending on how your pitch goes, uh, so that we can improve the housing stock in our area
and give our investors, uh, healthy returns on their investments.
(···0.8s) Are you looking for any investments? (···0.9s) Are you looking for anything to, to be
involved in? What do you consider to be a good return on your investment these days? (···0.8s)
So, I mean, it kind of depends on who you're talking to, but you wanna have something where
you could summarize what it is that you do very succinctly, meaning very detailed, (···0.5s) and
give enough information there so that the people are looking at it like, well, I would like to be one
of those investors 'cause you're taking care of your investors.
It's so our investors and, and we or my investors and I can make a healthy return. So you're
saying, I'm looking out for my investors, basically. Um, so create an elevator pitch and be
prepared with that as well. And then (···0.8s) absolutely make a goal of how many times that
you're gonna present yourself and your opportunities to other people, real people that might
have a, the ability to be involved in your business, whether it's as a money partner, whether it's
as a business partner, um, the, the more partners that you do, the more deals you can take
down.
Oftentimes you might decide not to do more than one. Um, you know, if you have somebody, I
think about partners that we've had in the past where their, their money is great, but then they
show up on a job site and they wanna start telling the crews there, you know, oh, you need to
paint this, this color, you need to do this that way.
And, you know, talking to their friends about, yeah, this is one of my investment. And, you know,
come on, dude. We've, we've had to, uh, correct some attitudes every now and then to go, look,
you're the money. You're not the, the job foreman. You know, you, you don't go there, tell the
guys what to do. We've already got that covered. That wasn't part of what we had in the plan for
you. It wasn't on the presentation. Do you remember it being in, in the presentation? I don't
either. So, but, uh, no, just, it, it doesn't always happen.
But once in a while, you get somebody who feels like they're close enough to the, the team that
they can do things like that. (···0.9s) So not saying it won't happen, not saying it will anyway. All
(···1.7s) right. So the next thing that we're gonna be doing in our next video is talking about
cultivating relationships. (···0.8s) And we'll see you on that next video. (···0.8s)
(···3.0s) Okay, so on the last video we were talking about creating the document list for your
strategies and going over a few things here. Just to recap, you know, you're gonna want
probably a couple different versions of the purchase agreement, uh, purchase and sales
agreement, uh, any addend that you need. So there, if there's an addendum that covers, um,
moving in early or taking occupancy early, you know, uh, or allowing somebody to stay later,
again, talk to your attorney about these things, then you'll wanna have that on there because it's
not typically in the purchase agreement.
Um, a promissory note, if you're gonna be buying a property from somebody and they're going
to, uh, have some seller financing, whether in whole or in part as far as the purchase price goes,
if you have a promissory note, typically you're gonna have either a mortgage or a deeded of
trust. And for the explanation of those, you can watch the, the last video again, uh, release of
information or an authorization to speak to lien holders. Those are things that if you're gonna be
verifying stuff, um, uh, stuff to do with, usually to the liens or the, the, um, h o a associations, uh,
utility companies, et cetera.
(···0.8s) And limited power of attorney, again, for special kind of, uh, deals that you might do
that are subject to or pre foreclosures where you need to be able to take certain actions on
behalf of somebody else. (···0.7s) And they'll wanna see those kind of documents. And it varies
from state to state too, as far as what they wanna see.
Uh, lease option agreements. So if you, your (···1.2s) seller financing or cash purchase, et
cetera isn't working out, but you can still say, Hey, this is a nice house, nice neighborhood,
(···0.5s) and the the other things that are needed to be done, or the, the payments that might be
in arrears are acceptable to me. Or, um, whatever the situation may be, it's still good for a lease
option agreement. So, um, you might wanna have that as a, a third option.
(···0.6s) Cash, uh, terms or lease option. Lease option is still kind of terms, but usually we have
at least two and three different, uh, ways that we can go in a direction with the owner. So having
multiple strategies represented in your paperwork is gonna be a good idea. Contract for deed,
again, is another creative financing kind of thing. You'll definitely wanna take a creative
financing class because I have a feeling that where things are going to lead in the future,
especially with, um, lenders and their requirements and, uh, people having been out of work for
different, um, reasons.
You know, depending on the, whether it's pandemic related or whether it is, uh, just the, the
economy in general, uh, there's a a number of things that have happened that have caused
them to be a little more strict. And when that's the case, we tend to get more creative. Uh, just
like in years past, it's like every so many years there's something that happens that we have to
be prepared for. And you should always be prepared regardless, even if things are great.
Um, being able to negotiate something that is creative is a big plus. And when you understand
those things, again, it's more tools in your toolbox. (···0.9s) Any state specific disclosures? I
mentioned in the last video that in New York we have, um, we have, uh, an investor addendum
that has to go along with things. Uh, so a lot of times if you're doing seller financing, there's a
state specific disclosure that's required. (···0.5s) So having all of those is a, a really good idea.
(···0.7s) And then an intake form of some sort where you can gather all the details.
If you are dealing with a title company, they usually have like a buyer information form or a
seller information form, and they ask things about, uh, HOAs, they ask about who, how
somebody's taking title. So you'll talk to your attorney, or you'll already know if you're taking title
in your name or if in you're going to sign it, or if you're going to be taking it into a company
name. Um, so have the, the information that your team is going to need in some kind of an
intake form, and you can talk to your team about what kind of information they will need from the
start.
And then it stops you from having so much follow-up stuff, um, just to know what all your, your
team members are going to need. So, uh, pip is there anything that you have as far as stuff that
you've been asked for that you included that you don't have to do a follow up on? (···1.5s) You
know, the, the gathering of the information That I don't have to do a follow up on?
Is that what you asked? Yeah. Like things that you've incorporated that you say, okay, you, you
know, I, I just know that title companies always ask for the same information over and over. So
we've in included, you know, are you, are you married, are you, you know, gonna be, uh, do we
need to have both people at the closing kind of thing? 'cause it varies from state to state. Well,
and I can't say that I have anything that I've included. I mean, you ask ahead of time and they
usually give you a laundry list. Yeah. And we obviously have a lot of that stuff already put
together. Um, but I, I have to admit, and I, and I, (···1.1s) I mean, I've done properties in a lot of
different states over the years, (···0.9s) and interestingly enough, every state seems to want
something different, as you just said.
And then what's been really interesting is when you do stuff with different business partners
each time it seems like they throw another, uh, thing into it. And I have business partners from
other countries as well, which really screws it up. (···0.5s) And so I'm not saying it's right or
wrong, but (···0.9s) I I, I mean, you have a certain amount of things that you have ready to go,
but just be prepared that they're always gonna need more.
(···0.5s) And, uh, I was just, uh, between our last, uh, video and this one, I was sending a text to
a mortgage broker in Florida. (···0.7s) I'm in, I live in Kansas City area. The mortgage broker's in
Florida, property's gonna be in Kansas (···0.5s) and the investors in Canada. And so I just
wanna make sure I got all my i's dotted into East Cross before the property deal goes through.
And so every deal is gonna be a little bit different. And so the one thing if I could give you, I, I do
a lot of stuff with JV partners.
(···0.9s) I think you need to set the stage with them and let them know this is, this is a business.
(···0.8s) We are unfortunately working with a lot of legalities here. And so if you're gonna be
borrowing money or, or credit from other people, make sure that you let them know ahead of
time. Don't set 'em up for success, not for failure. (···0.6s) And what's the other term we like to
use under promise, over deliver? I tell them plan on there being a lot of contracts to sign a lot of
paperwork more than you can even imagine.
And it's gonna take longer than we thought. And if it say we say it's gonna be 10 o'clock on
Thursday plan that that's gonna change before 10 o'clock on Thursday, and it could be
Wednesday at eight 30 in the evening when they tell us the 10 o'clock at Thursday's gonna
change. So just be a little bit flexible and realize, um, that there's gonna be changes to it. And
they're gonna probably ask for 10 things. And then when we get to closing, they may say, oh,
well we also need this, that they didn't ask you about.
So I guess the biggest thing I would say, rather than have, have as much prepared as you
possibly can, but also be prepared to have flexibility and Right. And to realize that there's gonna
be, there's gonna, it's, it's never set in stone how everything's done, (···0.7s) So, right. Yeah. So
we do business in three states, and I'm about to make it four as soon as we can. And, um,
noticing that the, the forms that we use in one place are a little bit different than the ones in the
other. So in addition to your, your agreements, you're probably gonna have different state
versions if you're, um, if you are gonna be doing business in multiple states.
One of the things I like to do, I heard you talking on the last video about the Trek formula down
in Texas. (···0.6s) Mm-hmm. I'm a big fan. And, and it may contradict a little bit about, about
what Vicki was talking about that I don't think it will, (···0.6s) I like to use the Board of Realtors
contract, even if it's a for sale by owner in the state that it's in, and then make adjustments to
that agreement, cross this out, both you via initial it. And then that way we know that everything
in there has been state approved.
If it's in the Board of Realtors contract, it's state approved. It doesn't mean we can't change
something in the contract or, or delete out stuff. 'cause I mean, a lot of times I'll do a for sale by
owner property and in the board of Realtor's contract, it has all this language about how the
realtors compensated and how the, the seller's realtors compensated. You just cross all that
stuff out and then you, and you initial it, but yet everything else in there from how the title search
is done and how, how the inspection periods work, those have all been (···1.2s) verified to be
legal in that state.
So, and I, I, I can't even remember how many states we've done properties in, but it's a ton and
multiple countries with multiple different countries with partners and stuff. And so just, uh,
realize that, that there's a reason I like to use a Board of Realtors contract. If I'm doing
something in Vegas, I'll use the Nevada Board of Realtors contract and then I will make
adjustments to it, it, for what I see fit. (···0.5s) And even though it might not be a board of
realtors co, uh, property, it's a a for sale by owner, (···0.7s) I will at least know that that stuff's in
there.
Now, (···0.7s) are there deals where I will just keep it simple and use, and I know Vicki and I
come from a lot of the same mentoring, um, cloth, whatever you want to call it. Mm-hmm. 'cause
we both came on as mentors in a certain period of time years ago. And the contracts from the
mentorships are very simple, literally one page long. Um, and so I will tell students a lot of times,
use this contract for simplicity. It's got what you need in it.
But if I'm doing something for myself, once again, what do I try to do? I I may do something a
little bit different that may be a little bit more convoluted than what I would tell a student to do,
because sometimes the path of least resistance is the be best path, especially for a new student
on a for sale by owner wholesaling a deal. I get all that. But if I'm doing something with a JV
partner in Canada and the property's four states away, (···0.6s) I'm gonna make sure I C Y A
(···0.8s) cover all my assets, my JV partner in Canada's assets, and from there as well.
So every deal's gonna be a little d bit different, have the flexibility to realize that not everything's
gotta be exactly the same. You, there's certain things we wanna have in there, and that's what
Vicki's talking about. Make sure we've got these certain points. But this is why it's so important
to have a mentor who's had that experience in multiple different ways to be able to help you out
and collapse those timeframes. Mm-hmm. (···0.6s) We have a, a JD contract that we just did
that we thought was pretty good, but there were a couple things in there that were modified
afterwards that were going to include in all contracts, all states afterwards, uh, just because we
thought they were good terms to include to protect us.
And as far as the Board of Realtors go early on, we asked an attorney to give us a contract that
we could use as a boilerplate for, um, all the contracts going forward. And it happened to be
only because I'm familiar with the, the state realtors contract, it happened to be the exact same
contract, almost the exact same wording as the Board of Realtors, with the exception of taking
out the, uh, realtor Payment Commission and everything else on there that we were just talking
about.
So even, even the attorneys are gonna probably have a boilerplate that is very similar to that.
Every once in a while, there might be something about, um, jurisdiction that they wanna make
sure that there's any disagreement that it's argued in the state that they're in, you know, that if
it's an out-of-state, um, or the first moves outta state that they agree to come back, that kind of
thing. Um, but other than that, the, even our custom contracts look very much like the Board of
Realtors, uh, with the exception of things like, uh, contract for deeds and and so on.
(···0.6s) But (···0.7s) the, uh, the comment that Pip made about the short contract, we've,
there've been people that they, they look at the contract or a piece of paper that has some
terms on it, and we've had, uh, people say, that can't possibly be legal 'cause it's too short. And
usually that contractor, that version of the contract says that you'll move forward to a standard
purchase and sales agreement within a certain number of days. So we can use that whenever
that kind of comes up.
Uh, but sometimes you don't even have to do that sometimes, you know, the, the contract
comes to conclusion with the title or the deeded transferring before that timeframe. Um, so
having a longer version that realtor contract and like I said, know what the realtor contract
contains in the areas that you're doing or the states that you're doing business so that you know
which things you're going to be crossing out or modifying or have an addendum that your
attorney creates that, that says that in the event that, that this, (···0.7s) that there's any conflict
between the, the contract and the addendum that the addendum will prevail.
So your attorney will protect you on those kind of things. And if you wanted to get an idea, you
know, before things get rolling and you wanna have a, um, some idea of what you're gonna be
looking at, uh, contract wise, state specific, there are a couple of different websites that you can
go to. Let me just, uh, take you over there real quick. (···2.0s) Share that screen.
(···2.0s) So there are a few, um, a few websites that you can go to that have state specific
contracts. And again, (···0.6s) sometimes I'll present things to our attorney and I'll say, I really
like this clause. I want this to be in our standard contract. You know, do you see any problem
with it? (···0.5s) And, you know, it might be a rental contract as opposed to a purchase contract.
So again, strategy, strategy specific contracts, um, and, and your role in there is gonna come to
into Play.
But agreements, et tc.com has the ability to go in and, um, create a contract and then you pay
for it when you've answered all the questions. And that's pretty cool because it's created
according to, you know, the, the, uh, customization that you've put in there. Um, some other
ones would be Rocket Lawyer. Again, they have there, some of these are ones where they, they
want to push their, uh, their members that, you know, you can get, uh, free legal advice, but,
you know, anything that needs, um, further review might be an attorney referral.
But if you look at the (···0.5s) documents, you know, they have state specific documents and I
always look at the real estate ones. Uh, lease agreement, eviction notice, intent to purchase real
estate. So a quick claim deeded. You need to also understand the differences between warranty
deeded and quick claim deed and everything in between. (···0.5s) But anyway, these, uh, sites
have state specific, um, contracts. (···1.2s) And(···1.5s) another one would be Nolo.
Nolo is A N o l o.com. Another very, uh, popular resource. They're legal forms here. I'm not
saying that they're free, sometimes they're free, sometimes you know, it's a $14 $29. But you
can, uh, take a look at some of the samples and depending on what your reason for going there
is, you know, if you are trying to just have something and can't wait for your legal team, uh,
dunno about that. But, um, US Legal forms is another one. So agreements, et tc rocket
lawyer.com, nolo.com, us legal forms, those are some of the sites that I go to a lot for, uh,
resources.
(···0.6s) And like I said, I'm, I might, uh, you know, I I ask other people what they're using,
especially at the RIAs, you know, what are you using for an agreement for X, Y, Z? And do you
mind if I, I take a look at that? Can I, you know, I might do, are you happy with your attorney?
You know, asking for power team members, et cetera. Um, being prepared for your closing also
includes having the team members and the documents and, and, um, we don't wanna, uh, be
shy on that side of it.
I, I don't mind asking other people, Hey, is there a version of this that you might, you wouldn't
mind sharing? So, um, going back to our slide, (···1.3s) so we we're talking about the yes here
and being prepared for that because sometimes people just aren't, but you also need a plan for
a no. (···0.7s) And if you've under, if you've uncovered all of the objections and you've
addressed them and you feel like the things that you've offered were workable options, viable
options, but they're saying no and they, or they don't see it as a solution right now, and, um,
they're just not ready to move forward.
We don't wanna force the sale. Sometimes being able to walk away and give it a couple days
and then coming back, you know, checking on them, you know, Hey, I was just thinking about
your situation and you know, I do have another resource for you, or, you know, we might be
able to do this. Sometimes in your negotiating you need to let them think about it.
You need to let it settle in before you offer something else and then come back. And we've done
deals that way. Um, and, and just by follow up, it had had the, uh, ability to work something out
as far as a, a, a purchase. (···0.8s) But I did mention this to you before having something like, I
understand that these options may not work for you right now. If anything changes or if you
have any questions, please gimme a, a call. I'd be happy to help. You could follow that up with,
you know, referral system, you know, your referral payments or, uh, something along those lines
to ask for more, uh, referrals if you wanted to.

Depends on the situation. Sometimes you know that they just need time to let it settle. Uh, so I
would wait for the referrals after till after, you know, a certain period of time passes. But you do
need to set them up for your follow-up workflow and the follow-up workflow doesn't have to be
the automated system. It could be a tickler system like putting something on your calendar, but
having, you know, a (···0.7s) timeframe where you say, you know what, I'm gonna check back
with them in a week or a month or a couple of months, depending on their situation.
Sometimes they don't have that long and, you know, you need to follow up sooner, (···0.6s) but,
you know, having an, uh, a conversation (···0.7s) or you know, a piece of, um, communication
that goes out and says, you know, I was just thinking about you and your situation and I might
have some more resources or, you know, uh, I have some answers to the questions that you
had, you know, and at your convenience, co contact me at so-and-so.
But no matter what, if they have a no for you, you need to have a plan for them. Okay. (···0.8s)
So that pretty much wraps up the, uh, closing the deal side of things here. Either you're gonna
close it with, uh, hopefully a deal in your paperwork and your confidence and enthusiasm, or
you're going to leave that door open for them to follow up with you and you're gonna follow up
with them. (···0.9s) So having a plan for the no. All right. (···0.7s) And that will wrap up this
section on, uh, closing the Deal.
(···0.5s) And what are we gonna do on the next video? We're gonna do a summary of all these
things that we've been talking about. Very good. Well, we'll see you guys all in the next video.
(···0.6s) Alright.
(···2.8s) Okay, so we have covered a lot of material, and some of it might be completely foreign
to you. Some of it you might have been a little bit familiar with. Uh, we've had a lot of
conversation to try to bring in, uh, different perspectives or sometimes the same perspective,
but let's pull it together with a little bit of a summary here. Marketing summary, at least all the
elements that we've been talking about, uh, these last, uh, umpteen (···1.0s) videos that we've
done. (···0.6s) So, from a marketing summary standpoint, first thing that you wanna do is you
wanna determine who you're going to serve with your business solutions and the things that
make you unique or different from others in your market.
So the whole reason for a business to be created is because you're trying to serve a
demographic or serve a need that's out there. So who is it that you're gonna be working with?
And it doesn't mean that it's just one, um, group of people. It could be multiple groups. So you
might be looking at, I want to help motivated sellers. That's gonna be one of my groups that I'm
gonna serve, and I want to serve people who want to put their money into real estate and get a
good return.
(···0.6s) And so my money partners would be another group. Um, you probably are gonna do
something with that property once you get it from the motivated seller. So are you gonna be
renting it? You know, that's another group. Are you gonna be doing something where people
can become homeowners? Then they might rent it for a while and then become the owner, you
know, like a lease option, or they might, uh, become the owner because you're flipping it. So
there's (···0.7s) multiple groups, and you, even if you vary from that, depending on the deal a
little bit, you know, you might not have intended to, uh, rent a property, but you were flipping,
and this one looks like a good hold.
And you wanna, uh, build your, uh, your build your wealth. So you're looking for cashflow there.
(···0.5s) So you might say, every once in a while, as I'm flipping, I wanna make sure that I hold
onto a good property to, um, keep as cashflow and build my wealth. (···0.7s) So who is it that
you're going to serve with your business and what is gonna make you unique or different?
Because there's a lot of others that are out there. And let's say like, um, wholesaling, (···0.7s)
you know, what's gonna make you different from the, the big guy that's out there? We buy
houses. Do we buy ugly houses.com? (···0.8s) And you are, are you more personable? Are you
gonna follow up better? Are you, you know, the more local, you know, what is it that you are
going to do differently when it comes to, um, I don't wanna say competition, because sometimes
it's not even really your competition, but others that are trying to do something similar to what
you're doing in your market.
So that's kind of determining what your brand is. Your brand is your promise to your customer
base. So (···0.7s) what is it that you're promising to do there? What, what are you gonna help
them with? Brands have promises to their customer base, and when they are able to recognize
what that, um, what that is that they can (···0.6s) count on, then you've really (···0.6s) worked
your brand well.
When they know that when they look at your company that they can expect X, Y, Z, um, and
probably it's gonna be customer based, you know, customer, uh, customer service, relationship
based. (···0.5s) So decide on what that is. You know, what you stand for and what you're going,
what your promise is gonna be to your customer base, then that will help you handle some of
the other things that are gonna come after that, like your brand image, which is the shortcut to,
um, the, the (···1.0s) impressions that people are gonna have of you.
(···0.8s) Now, you do have to take care of the logistics. So remember we talked about, you
know, having a business address, that's probably not your home address, especially if you're
gonna be, um, holding, uh, cashflow properties and be a landlord. Um, what phone number is
gonna be used? Now you've seen probably examples of why we need an a valid phone number.
We have a, a total dedicated line for the, some of the marketing that goes out with texting. And,
um, if you're using a C R M software, then usually they have multiple phone numbers that you
can use for different campaigns.
So, you know, you're wanting, you're gonna wanna have a, uh, phone that your banker and
everybody else can contact you or contact your business with that really reaches you as well as
some of these others that will funnel through to some of your campaigns. So think about those
kind of things. Um, your email address for your business, you know, it's gotta be able to go
someplace that's gonna handle this stuff coming in.
Probably don't want it to all go to your personal mail because, uh, as we said before, you're
gonna get inundated (···1.2s) your domain name, all of those logistics you wanna start handling
and getting set up for. And then once you have those, you're gonna wanna set up your
marketing and advertising accounts. (···0.5s) We had said that a separate email just for leads
should be set up, so it shouldn't even feed into your business email by itself, in case you need
to divert that to somebody else to handle those leads.
Maybe go through them and filter them, send on the ones that you want. Don't forget, even if
you're starting with just you in the beginning, you're probably gonna expand at some point if you
wanna scale up your business. So be prepared for that now. (···0.6s) And having somebody be
able to, to get to your email for leads, you're not going to, they're not gonna get into a lot of
private business stuff or private personal stuff because they don't have access to that. (···0.7s)
And so (···0.5s) we were talking about doing searches, sending them through the leads, uh,
doing Craigslist ads, sending them to your leads, um, and then, you know, handling it from
there.
So now is what, where you're going to start setting up your accounts for marketing and
advertising, not only the business, uh, the email just specifically for leads, but now your
business, social media accounts. So your business, um, Facebook, your, uh, Instagram, your,
uh, YouTube channels. All that stuff needs to be set up too. Along with that goes, the
backgrounds and the logos and all of that, (···0.8s) and your logos and, and, um, your look, your
feel to all the colors.
Your unique, uh, appearance (···0.6s) is going to tie in with your websites and or your landing
pages. Some of you might not be ready for web websites yet, or you might say that you're not,
but your, your business is gonna be ready for it. Because remember, in order for you to be real,
you have to be virtual. And we, we talked about that before. Uh, the landing pa landing pages or
squeeze pages are sometimes called, are going to help you handle the funnels that you set up
to, uh, receive the information or provide a place for people to share their information with you,
whether it's just their contact information or their property information.
So you're gonna wanna make sure that that is, um, helping you to (···0.6s) channel all the, the
activity from your business into the, the appropriate areas for you or others to, to take care of
those or into a workflow that can handle things automatically, um, or systematically (···0.6s) and
streamline them.
(···1.2s) Then you are also gonna need to figure out your budget for your time or your money,
most likely to build your business. You're gonna have a combination of both. But in, in the
beginning, if you're doing a lot of things yourself, then you've gotta set aside that time,
especially if you already have a job, (···0.7s) and making sure that you have time to live there
too, that you haven't stressed yourself out completely. Although many people will, um, put a
heavy workload in the beginning so that you can make it a little smoother down the line.
And, uh, whether you have to have conversations with the spouses or significant others or kids
and so on and say, look, in the beginning, I'm gonna be setting aside this time. It, it won't seem
like I seem like I have a lot of time for other things, but we will build stuff in to our schedule. So
(···0.7s) family time, health, spiritual time, you've gotta build that in too. Don't fill up every
moment with something to build your company, but realize your days are gonna be long, your
effort has gotta be there.
It has to be consistent. So when you're, when you're figuring it out, whether you're doing it
yourself or whether you're outsourcing, whether you have a C R M program that's gonna do
some of the work for you, um, however that is going to work out, make sure that you can do this
consistently for at least three months. So at the very minimum, build out 12 weeks at a time. At
the very minimum, have that commitment for the next three months, um, to find out or, or to
determine whether a channel is working for you or not.
You know, whether a a medium that you're using, a media (···0.7s) source that you're using is,
uh, effective or not. If you just do something one time or a week or even a month, it's not really
long enough. So build that out. Minimum 12 weeks. Okay? (···1.3s) Then decide on your
primary target locations. So you might be working several locations or several areas within one
city or, uh, it, it, it kind of depends on what your strategy is.
We already talked about that, but once you decide on those primary areas and you start
focusing on your targeted customers in those areas, then you need to obtain the leads from
your sources. We talked about leads from list source. We talked about, um, the things that you
can do on your own, whether it's going through a (···0.6s) county website and finding out who's
delinquent in their taxes. We had one pop up, not even really trying, but, uh, pop up as an
exemp example when we went into one of the county sources.
So taking those sources, creating a leads worksheet, uh, which is basically (···0.5s) like an
Excel spreadsheet, and making sure that you have, uh, their address that, and not the address
of the property necessarily. I mean, that's helpful, but the address that they're receiving, their tax
bills. Uh, so the, the, the owner's address or the business address and determine whether or not
you are going to use any of the sources where you're, um, sending them text messages or
emails because you're going to need to skip trace if that's the case.
So skip trace or or phone number append, um, email append (···0.6s) and be able to have a
working list to send them through whatever your workflow is going to be. (···0.8s) So now we've
got our primary target and our locations. We've maybe started, uh, accumulating our list that
we're gonna be working from our leads list. And you need to, to then decide how is that
customer going to experience working with you?
(···0.8s) And that's called the workflow. Whether the workflow is, you know, a (···0.9s) bunch of
post-it notes on your wall or you know, the kind of markers that are made to write on your glass
(···0.5s) or on your, uh, whiteboards, um, or whether you're going into a C R M system that has
examples of you choosing the next action that needs to be taken. Any of those things, any of
those tools that you're gonna be using to get this design started so that when you send out your
marketing and somebody responds to whatever that marketing is, that you have a plan for how
they're going to be handled (···0.6s) once you have that workflow, what happens when they do
and what happens when they don't contact you?
You're gonna have multiple workflows there, you know, and you're gonna send them down
various channels, including, yes, I've made an offer and no, they weren't, um, ready for it at that
time, but now my workflow is to follow through with them on, you know, how are things going?
Or, uh, you, you wanna make sure that you are not leaving anybody off from a follow-up
workflow, okay? So you're gonna have mul multiple workflows, it's probably gonna be this big
tree of things that, uh, are gonna happen. You might break that tree down into sections. Here's
the workflow of, you know, no, they didn't want the offer. Here's the workflow of, uh, they didn't
get back in touch with me. And all along the way, you're gonna be modifying most likely, and,
you know, probably figuring out the best way to handle the type of people that you are trying to
serve in your business.
Okay? (···1.0s) So (···1.0s) when you have that workflow identified, you're gonna say, okay, I, I
want these people to be able to get a message on, you know, how we handle X, y, z, or what I
need from them, or, uh, what happens when they try to call me and I'm not available to take it.
So you're gonna have a list of greetings that need to be recorded. You're gonna have, uh,
maybe postcards or, um, letters that need to be designed, especially drip campaigns where you
have multiple letters for that campaign.
Uh, emails, same thing. You might have multiple emails that need to be designed and, you
know, what are you gonna say in those, um, your credibility kit. So your credibility kit that's going
to change and be updated over time, your elevator pitch. All of these things are things that
you're going to work on. Some will be more immediate needs, some will be a little bit down the
road, but your credibility kit, your elevator pitch, they help you with clarification too.
So, um, knowing what you're standing for, knowing who you're serving, um, having those pieces
put together that represent your values and your promises to the people that you're gonna be
working with. All of this is helping you to define, uh, who you are in your market. And, um, when
you bring people on board, they'll get a better idea of what you stand for and what you represent
and what your expectations are. Plus, you know, as the, as your business builds, you'll probably
have some training tools that you're gonna add to this as well.
But anyway, um, once you know what is going to be needed, then you start creating those
marketing pieces. So whether it's scripts for your greetings or, uh, the, the content inside of your
postcards or your emails, if you are not comfortable, or if you feel like you don't know the best
things to put in there with all the examples that are out there that you could customize, you
could also outsource it if needed. All right? So outsourcing, we gave you (···0.5s) fiverr.com, f i
b e r r.com, as well as upwork.com for, for folks that are willing to do these jobs for you, uh, for,
for a price, you don't have to hire them as employees, but when you find somebody, you take a
look at the work that they've done in the past, you go, this is congruent with how I want to be
represented out there.
Or, I like the tone of this, um, and this represents me in, in my unique position in my market,
(···0.6s) and I wanna, I wanna go with these folks right here. Um, next thing that we wanna do is
we have those pieces already created.
We've gotta start putting the media out there, and there will be folks that will say, you know, this
is an ongoing thing. You're gonna need to update your message, keep it fresh, et cetera. So you
might even hire somebody to do your social, social media content. Either are ghost writers, um,
if you need to do blogs and, and so on, but make sure that you are always having a hand on
(···0.6s) what is approved for messages that go out from you.
So (···0.7s) not knowing all the people that we're gonna be talking to, not knowing who's already
got systems set up, who's got a partial system, who's starting from scratch. We wanna just
touch on all of these things. So, uh, whether you place the media, whether you have a social
media partner that does things for you on your social media side, um, whether you're doing your
printing, and don't forget that the printing could be things like bandit signs, all right? It's not just,
um, newspaper ads or, uh, what you would think of as traditional print.
Um, the, the (···0.8s) placement of those has to take place according to the schedule that you
set up, right? So look at your deadlines if you're feeling like you're overwhelmed. 'cause there's
so many things that you have to do, then take a look at your schedule, and I gave you the idea
of putting it on a, uh, spreadsheet where you can look down every week and know what's
coming so you can plan the creation of those things. You know, maybe you don't have all eight
letters that you're gonna send out over the next eight months, um, but you have the first letter
and the second letter done so that you have a, a product that's ready to go out and incorporate
into your, um, your workflow, your plan, your, your process.
(···0.6s) And then don't forget that as you're doing this, it's important for you to track the results,
whether you track it on a contact list (···0.7s) and you know, have a label. You know, that the,
where the, the where they heard about you or what campaign they responded from, um, you,
you need to know what works and what doesn't.
So at the end of those 12 weeks, let's say you did a 12 week plan, what was working best?
What was not working as well as you thought? Now, some things are going to be intending to
have just an awareness kind of campaign. Some things are gonna be a call to action where
you're wanting them to respond. And if they're not responding, then you might need to take a
look along your path there and say, what is it that I can do? Like I told you I did with my team,
you know, I said, are, are you, are you wanting people to contact you regardless of whether they
wanna sell or not?
Then change this one sentence, change this one thing, (···0.6s) and then you'll track how
they're hearing about you. Was that from a, uh, voicemail campaign? Was that from, um, an
email that went out? Was that from a text message? And sometimes, a lot of times there might
be multiple, uh, things that they answer, well, how did you hear about us? Well, I got an email,
plus I saw you in that weekly paper. Okay? So realize that that could be the case as well.
But consistency is the key regardless. Um, handle the responses. (···0.8s) So once somebody
is responding to you, is, are you setting it up so that you have on your workflow a personal a, a
person that is going to be reached, so it's a personal response or a personal handling there, or
something happens where you're going to personally respond as a result. Maybe they left a
message. Uh, but you've got to, (···0.8s) even in your automated responses, you've gotta have
a personal tone to it so that everybody knows how important that they are to you, and I'm sure
that they are important to you.
So whether it's automated or whether you're handling things, you know, on a, um, a manual
level and have a personal response there, (···0.8s) and then follow through and follow up. If you
tell somebody that you're gonna respond to them in 24 hours or 48 hours or, or, or 72 hours,
whatever it happens to be, make sure that you follow through with that. They're going to look at
that, and your integrity is going to be, um, attached to what their experience is.
(···0.7s) And (···1.1s) even if you know, you follow through and they're not ready to move
forward, remember to follow up with them. (···0.8s) And (···0.6s) if they've done business with
you or they haven't done business with you, either way, you're going to be (···0.7s) trying to stay
in touch with them, because it's not just about whether they did business with you or not, but the
potential for them to do, uh, any kind of referrals for you and tell anybody else that might be a
(···1.2s) good match for the, your solution, a good fit.
Then, you know, if you've handled them well, if you followed through and you followed up with
them, that can lead to not just an opportunity to do business with them, but also anybody else
that they recommend. And don't forget, word of mouth is the least expensive, most effective
advertising that there is. So you want referrals. You want people to be able to give good reports
to you or to other people about you. (···0.9s) And the next thing that we wanna do is cultivate
relationships. And this doesn't refer just to the customers, although obvi, that's kind of an
obvious thing.
We do wanna have relationship with our customers for all the reasons that we were just talking
about, but it's not just them, it's your realtors. It's your, your contractors, it's, you know, your,
your power team members. So (···0.6s) make sure that they know that you exist. Don't just go
out there and find them and then say, um, well, that's it. They know I'm here, but cultivate those
relationships as well. Hey, just wanted to touch base with you. I know we haven't had, uh, an
occasion to do business yet. We're working on this, that, and the other.
And make sure that they know that you are actively doing your business and that you're looking
forward to doing something with them soon. Um, you might need to ask for referrals at some
point, or you might, you know, ask them to let others know that you exist. You know, your, your
contractors might be a good property finder for you. We've got folks that do, um, the clean outs
for banks that know that we're here and they will tell us about properties in those areas. So
cultivate those relationships for beyond what you think that they might be worth, you know, as a,
a contractor for you or a power team member or a customer.
And realize that those relationships will carry on to hopefully newer opportunities as well.
(···0.8s) And then anybody that you've been in touch with, you know, again, whether you've
done business with them or not, whether they're customers or anybody who is a non-customer
that is on your team, thank them when you, if you've been in touch with them, thank them. And
know, let them know that they're appreciated.
Again, that has to do with cultivating relationships, but (···0.7s) so many people (···0.7s) are
(···1.0s) missing this step of being grateful and showing gratitude for that person stepping into
your life. And I think that's a missed opportunity. Um, the asking for endorsements and
testimonials, referrals, especially when people are happy with the experience that they've had
for you, it, it might come, you know, while you're, uh, closing on a deal. Like I said, we've got a
situation where my team is already ready to ask for the referral and video, the, the testimonial
because the customer that we're working with is so happy about it, and we don't go there often.
But in, in those cases that you're thanking somebody, don't, you know, at that point ask for
referrals, but it might be before or after that experience with you that you are following up with,
you know, hey, just wanted to know. And this is where your unique flavor, (···0.6s) your
personality and your enthusiasm are gonna come through.
Just wanna know if, if you know anybody else that wants to be, that you think deserves to be as
happy as you are with the sale of their home, or the purchase of their, their new, um, financed
property, you know, where we've financed them maybe for, for, uh, the purchase, um, or, you
know, I nominate somebody to be the next, uh, the the next happy person that you deal with.
You know, so whatever your, your flavor or your personality is for them, um, ask for those
endorsements and be positive about it.
Let your enthusiasm show. Let them know that you have enjoyed working with them, um, and,
and try to get the, the referrals, not just one time, but hey, I was thinking about you. I drove by
the property the other day, and you know, it is, I know it's been three months, or it's been six
months, or it's been a year, wondering how you're doing and if you know anybody else that,
that, uh, might benefit from the same kind of experience that you had. (···1.2s) And basically,
that is (···0.7s) all of it in a, a summary without having to, to rehash every, uh, every video that
we've done so far.
But, you know, if you were pulling the it, it together, this is kind of what it would look like.
(···0.6s) So you've got the, the details to go back and, and, uh, review. You've got, uh, some
resources, some, um, some supplemental materials at this point. (···0.6s) And hopefully I'll be
able to see you in a training in the future, or mentorship or, uh, passing through as, uh, you take
another class and say, Hey, and wonder how you're doing.
And the, the ones that feel so great are, you know, my life is so different since I started this and
I've done x, Y, z I hope that you're one of those stories. I really do, because it makes us feel
good to know that we can positively influence other people's lives as well. We wanna share that
with you, we want you to know that, that awesome feeling, and then have you pass it on to
others as well. So, (···0.5s) thank you for the opportunity to share all of this information with you.
(···0.6s) And if you have any questions, you know, I'm sure that we will be able to, to, uh,
answer those for you.
And I look forward to all the opportunities that you will encounter in the future. (···1.0s) Pip, did
you have anything that you wanted to, to, uh, say there? Just say, thanks, Vicki. You did an
awesome job. We'll see you guys on any videos there, any other trainings that you do, and I'm
sure Vicki's gonna be adding some special bonus sections to the marketing class as well. So,
great job, Vicki. (···0.9s) Okay. Hey, good luck everybody. See you soon.
(···0.3s)
(···2.1s) Okay, in this module we're gonna start looking into a listing for a mobile home park. (···0.5s) And kind of, you know,
using it as an example of what to look for, you know, what we're kind of on the surface level, trying to see what they're trying
to present and figuring out what's really behind the scenes, because especially when this is, um, presented by a salesperson,
which is what a broker is going to be as a salesperson, they're trying to give the property in its best light, and it doesn't always
represent the, the actual (···0.9s) activity behind the scenes or the history that leads up to where they are.
And that'll become a little bit more clear as we look at the, uh, the level of detail that we're gonna get into here. (···0.8s) So
(···0.6s) on the, the evaluation, we, we just ran through some numbers. We just ran through formulas and how important it is to
make sure that the (···0.9s) n o i, the net operating income is accurate, because that's going to help us value a property.
And we talked about how just because somebody tells you, Hey, this is a good cap rate for mobile home parks in this area,
doesn't mean that every park is the same. And here's the thing, even though the brokers that you're talking to might have a lot
of commercial listings, because this is a commercial listing, it's more than, uh, five units. It's a mobile home park. It's not a, a
residential home kind of thing. Um, the, (···0.7s) they might have, uh, experience in (···0.6s) listing them, putting up there,
putting them out to the, the public, but they may not have experience in this particular asset class.
So, in your conversations with them, you know, kind of small talk, you might even find out, do they deal with a lot of mobile
home park owners and do they help them with their financials, (···0.7s) or do they, um, just take whatever the park has? They
always have these disclaimers on the listings that say that it's believed to be true, but they can't, um, stand behind it. And then
there are some brokerages that will, uh, say, when you say, do you, well, this isn't exactly what I'm looking for.
Do you have any other listings that you can tell me about? Some of them will not represent anybody else's listings other than,
than the ones that they've listed themselves with their clients directly. So a listing agent is the one that's working directly with
the seller, where a broker might work with, um, a lot of different listing agents and, um, you know, try to get the other portion
of that commission as the one who's bringing the buyer.
(···0.6s) So on the commercial side, it's much more, I mean, the, the, the, (···1.8s) well, the commission is usually a little bit
higher, um, and it's much more protected, where the first thing that the broker will do is, uh, take that listing and represent it
to his a-list or her a-list of all the people that they know are, uh, actively looking and probably could, if they, if it matched what
they were looking for, probably could close on the deal.
So they're gonna take it to their A-list. You always wanna try to be on their A-list, but they're gonna take it to somebody that
they, they think is gonna close, that they're trying to keep happy and so on. And then they'll go through everybody else. If it, if
you don't have any interest from those folks, then they'll turn to the colleagues in the office and say, Hey, I've got this great
opportunity. And they'll try to keep it in-house that way. Um, and then they'll put it out to the rest of the world. So it's called a
pocket listing. When you're kind of keeping it to yourself, like that's a lot more common on the commercial side.
Um, there are some people that I've, um, dealt with that are super, super busy. So right from the beginning, rather than try to
go through all the relationships that they have set, they will put it out on loopnet.com, because that's kind of the biggest
broadest place that, um, uh, a lot of people go to, to try to find deals just like we did here. (···0.6s) And, uh, so, you know,
they're super confident and they know that it's gonna sell and they want as many people to, uh, see the listing as possible,
create the, uh, the (···0.6s) interest and urgency for the deal that way.
So there's a couple different theories there, but, um, like I started to say that there's one brokerage that I know that will not
represent anybody else's deals other than what they have listed in-house in that brokerage. And their reasoning behind it, as
they say, 'cause you always have to have a way to overcome objections. Well, why aren't you giving me all the other deals?
(···0.7s) Is because they say that they can stand behind the integrity of the numbers for the other listings where they have
worked directly with their clients (···0.5s) and, you know, they, they know that, um, working with their clients that they have,
they feel is a sense of having the, the numbers (···1.0s) truly represent the, the deal that is, um, being, uh, listed and put out to
the, the open market there.
(···0.8s) So whether you believe that or not, I mean, take it at face value, um, it could be that that's just their company's policy.
They want it all. I don't know. But there really is a (···1.6s) challenge, I should say. Uh, there really is a challenge for, especially
mobile home parks that are mom and pop kind of parks when the books aren't really there. And you almost have to recreate,
well, what do we, what do we have to work with? (···0.5s) And they might even say, well, let's get a couple months or a few
months of, of real activity showing on paper, and then we can, uh, list this or put it out there to the rest of the world and we'll
have some, uh, history that we can work from that will, you know, show these numbers and so on.
So, I, I mean, I understand the challenge that way, but honestly, you still have to dig in. You're still gonna be looking at the
trailing 12 months, preferably 24. But things do change rapidly. As soon as you have a change in (···0.6s) what you wanna do
with a property and you, it, it still takes time to get the, the monthly, um, month, even month to month leases to reflect the
new rates.
It's because you've gotta give somebody 30 days notice, Hey, this rate is gonna change your lot, rent is going to this, um, or, you
know, Hey, we're gonna start charging for the water usage and effective on this date, you know, get, you're gonna see this. And
there's a lag time between the time that you put a policy in place and the time that it actually is reflected in the financials. So
(···0.5s) it, there's, (···0.6s) there's definitely a history. The the (···0.7s) perspective can change. It can be on a trend to do
something. But here's another thing to remember.
(···0.8s) Just because there is potential for something doesn't mean that it's gonna get there yet. So a lot of times when they are
pricing things out, they're going, well, here's the upside potential. And it can be realized, these rents can go from this to this.
Well, if they haven't gotten there yet, then (···0.5s) you don't know if it can, if it can, um, achieve that. So you wanna buy what
is not, what could be when it comes to the numbers. I'm not saying that you're not gonna give a value to some of the upside
potential in this case.
There is land that is, uh, associated that you'll see with this property that has not been built out yet. But there are also
additional costs that goes with, with that, including bringing in the lines, getting the permits, maybe doing surveys, you know,
having all of the, the lots laid out. Um, so there's, there's an upside potential, but there's a lot of capital expenditure that has to
go along with that too. And they don't necessarily count that. Um, well, why don't we take a look at the listing and then I'll bring
up some of the things that, um, that you wanna consider.
And you might wanna have somebody who is experienced in, um, working with commercial properties on your side, on your
team, whether it's a broker that's helping you walk through it, whether you've got a, uh, a legal point person that has gone
through commercial closings and deals like this before, uh, that can guide you through it same way, or whether you're talking to
a mentor that can help you walk through stuff.
I know that I have had people call me out to help with, um, uh, a lot of times apartment buildings because you're digging into,
uh, similar type things. Mobile home parks are a little bit different than apartment buildings, but they're, you're still looking at
the expense ratios. You're still looking at what can be done, you know, to improve it, where you could be in the future, how
long that's gonna take. But you want somebody who's got some experience so that you don't make as, as many mistakes.
Not saying that you would be without mistakes, but so that you don't make as many mistakes or that they don't cost as much as
they might've otherwise cost. (···0.7s) So let's take a look at this listing. Like I said, it came from LoopNet, um, depending on, on
your subscription, you know, I don't know if they leave the archives out there, but this is definitely one that has, um, been
recent as far as (···0.8s) the time of the recording here. Uh, so (···0.6s) this is, as I went in, uh, to LoopNet, you can (···0.7s) select
the, the type of asset class that you're interested in.
I think I put multifamily on there. There might've been a, um, subcategory of mobile home parks, and if not there, no, there
probably was, but this would be under the commercial and the multifamily, and then mobile home park kind of, um, listing.
(···0.5s) So (···1.0s) if you're in there and you're doing that, go ahead and, and sign up for the alerts for anything that fits your
criteria, you know, set up a a search for that, and you'll be notified whenever it hits their, their listings too.
(···1.0s) And let's see, so we've got this property (···0.9s) and it says 23 mobile home park, 23 unit mobile home park offered at
989,000 (···0.5s) at a 6.9% cap rate in North Wilkesboro, North Carolina. That's Wilkes County, uh, investment highlights.
They've got paved streets, city water and sewer, and room to expand. So those are things that we do like to hear a lot of times.
The, the (···0.6s) financing, they may have stipulations about the condition of the park. And paved streets is definitely one of
those things that they, like. It might even be a stipulation for the financing. Um, and the other thing that is not mentioned on
here, and I don't really see (···0.7s) from this photo is (···0.7s) streetlights. So the safety of the people that are there, that that
can sometimes be one of the things that they wanna see in a park, because the safety could be a liability if the streetlights are
not there.
So, uh, that's one of the things I look at. (···0.6s) I think we're gonna be doing a, a live kind of, uh, walkthrough of a park, which
I'm excited to do. Uh, and if so, I'm gonna be pointing out some of these things as far as the streets and the lights and, and the
driveways. Um, some of the other things that the parks might have as (···1.1s) characteristics. Um, paving streets can be very
expensive. Here's the city water and sewer.
Why is that important? They've got an exclamation mark behind this city, water and sewer. Hey, isn't that great? Why is it
great? Because (···0.6s) if you have your own (···0.5s) well and, um, sewer system, then the maintenance of those things is on
you as well. So if you are going to look at a park, you really wanna find out what the maintenance history is on the pumps and
the, the, the water sewer stations that are there (···0.6s) and make sure that they're in good working condition. That should be
part of your due diligence, is to have those things inspected.

(···0.5s) If the, if you have a well system there, the well water has to be tested on a daily basis and, um, might even be a couple
times a day. But you have to have somebody that you will be paying, uh, the, the water testing for and making sure that it's
potable. If something happens and a pump goes down for, you know, power goes out, a tornado comes through and knocks out
a transformer or whatever it happens to be, um, if that goes down and the the water is not being treated, then it could get to a
point where after a certain period of time you have to do a boil water notice.
(···0.7s) And, you know, so (···1.0s) you wanna make sure that not only is it in good condition, but that you also have a few
different people that you can have come out and fix it in an emergency, um, situation. And if your power is out and everybody
else's power's out, then you know, I would talk to them about, well, how do you determine, you know, who has priority when it
comes out? How do I get on that higher end of the list?
Do we need to have a, uh, a contract where there's, um, a service contract and a retainer, or what is it gonna take for me to be
priority? You, you wanna know these things and whether you agree, you know, whether you think it's, you know, too much of a
risk or whether you say, you know what, (···0.6s) rather than have a retainer or something like that, I'll get a generator that will
automatically kick in. So some of those could be significant depending on the size of the pumps. And, and so you're gonna have
to, you (···1.4s) are gonna have to look at everything.
Like if we're responsible for these systems, worst case scenario, what could happen and what can I put in place to avoid those
things from happening? Okay. Um, we've had properties where there've been lakes on the properties (···0.5s) and people have
driven their vehicles into the lakes. I don't know. And (···1.5s) it wasn't on purpose either. Somebody I think was drunk or, or
whatever. But anyway, they end up with half of a car into, into the lake. That's not something that you can necessarily prepare
for unless it's a problem where it's at the end of a street and people just are not seeing that it's the end of the street.
And then you might wanna put up a guardrail or something, you know, maybe. So do look at all the potential problems and say,
before we have a problem with this, is there something I can reasonably do that, um, that I would need to incorporate into my
capital expenditures or into my plan for the future? (···0.6s) And, you know, consider that way, um, the room to expand.
(···0.7s) It's got an exclamation there too. So (···0.6s) here's the, the due diligence on that. Yes, there's room to expand, but is it
going to be zoned? Can I talk to, as part of my due diligence? And remember on a property like this, (···0.5s) your due diligence
period is bigger than what you would normally do for a single family home. It's, it's not only looking at the property and, you
know, inspecting the physical property itself, it's also an inspection of the financials that go along with it.
And any investigation that you have to do as far as the, the town board goes and getting approvals. And you might even have
an, (···0.6s) an extension of the ex of the, uh, due diligence period (···0.6s) if necessary. If you can't get on the schedule to talk to
the powers that be about what could happen or you know, what you might be, be able to do in the future. And remember that
if there's any kind of elections or changes in the powers that be that, you know, something that you talked about that didn't get
official approval that just looked like it was going to be approved might change if the, the folks that are in charge change too.
(···0.6s) So, um, that's why I say buy what is not necessarily what could be. So what's the highest and best use of it if you can't
use it for an expansion of the park? Is there anything else that can be done? 'cause you might need a plan B, plan C for that, um,
added space there. If you couldn't put an, an expansion of the park, could you, do, you know, what is the, what is the town
looking for?
Could you do townhouses or condos or, or something where you could get, um, uh, a, a high value out of the, the density that's
allowed. (···0.8s) So just some things to think about. Um, this is where your investor mind should be if it's not already as you
look at these things. Okay? All right. So here's, um, here's a, another part of the listing is the executive summary (···0.6s) and it,
they've got a few details here. (···1.2s) Sometimes the format that they have to put the details in as they're listing the property
through something like, um, uh, LoopNet or anything else, there's a field to put the information in that doesn't really reflect
what's going on with the property.
And in, in this case, I'm talking about building size. Well, there's not a building that is on that property. So the 871,000 square
feet (···1.2s) that could potentially be, I don't know, they might have said, well, let's just add all the sizes of the lots together, or
let's add all the sizes (···0.7s) of the, um, offices and all the other, I, I don't even know what, they probably didn't do building
size.
(···0.5s) They probably did, you know, lots, uh, 20.1 acres. Um, they've got as a lot size, that's the, you know, the, obviously that
makes sense. But then there's, um, apartment style, and they've got garden apartments. We know that this isn't garden
apartment, but that's the closest thing. Garden is, you know, uh, couple of stories.
And, and basically that's it. So like I said, I understand that this doesn't always work for, (···0.6s) for it to fit. That's why we have
to read the description (···0.6s) and kind of start digging into those. And now they've got the financials on here. It says that, um,
let's see, (···2.8s) it's got, uh, 43,000 is a price per unit (···0.7s) 6.9. We can use the, the sale price and the cap rate to back into
what their n o I is.
But I believe that they mentioned that too. Um, year built 2000. I'm not sure if that's accurate, but that might, you know,
(···0.6s) I think that that was more like the last sale date. But we can look into that as well. 'cause we're gonna be verifying all of
this, um, building Class C, you know, that that might be true. Might. And that what, that's what makes me think that it's
probably an older property. Uh, and is, as you look at the financials, a lot of times there will be, uh, the financials attached.
Sometimes you have to request the financials. When you look at those, you look at it like as if this was true and you do your
own research.
(···0.6s) So (···0.6s) let's read this. It's a, it says a 23 unit mobile home park on 20 acres. Okay? Bringing in 7,200 per month. So
it's bringing in 7,200 per month for according to what they say, uh, located in the city of North Wilkesboro, uh, room to expand,
we caught that. Six of the units are parked on park owned. So that means out of those 23 units, six of them are homes that
they're getting lot rent plus home rent.
And we don't know what the split is there. We'll have to look at what the typical lot rent is, and we might be able to back off
part of that as we run our numbers. Now it's saying that 17 pay lot rent with one additional empty pad for a lot rent, meaning,
so they've got one vacancy and they're saying, or you can either rent it out or you can pull your, put your own mobile home on
it and live there. Uh, all on city and water and sewers. It's beautiful. Mobile home, uh, community has paved streets, street
signs.
So the directional signs that show the streets there, street lights. Okay, that's good. Um, and you gotta make sure that it's up to
code as far as that goes. In a wonderful community playground, playground in my mind. Okay, so this is not a 55 plus, uh,
community playground in my mind is liability. So one of the first things that I'm going to find out (···0.5s) is insurance-wise, am I
going to be able to get the right insurance for the liability on the playground? 'cause kids get hurt and insurance companies
don't like that.
(···0.7s) And so that's something that we'll look into. Um, Walmart is located 4.5 miles away. Remember I said 10 minutes from
a Walmart is a good place to, uh, have, have the mobile home parks located. And so this is, uh, fitting inside of that guideline
too. Um, as if this park isn't a great investment, already, there's room to expand the tenants in the park. (···0.5s) In the park
owned, I see it says park owner, but I think they meant park owned tenants in the park owned mobile (···0.7s) have been there
for years, (···1.2s) 20 years, 10 years, four years.
In my head that is showing that they, they may not have gotten the, the increases, um, and are due for rent increase. So they're
due. So maybe they, they've been there so long that the owners are friends and they didn't wanna do that to them. And they
won't feel bad if somebody new and different does it to them. So they're, they're already telling you that they're under market
value. Uh, the park owned mobiles will have some deferred maintenance.
(···1.0s) And you think 20 years, uh, right off the bat, I'm thinking smokers and tar and yellow walls and okay. (···0.6s) However,
they continue to rent as is and have for several years. So in other words, yeah, we know that there's stuff that needs to be
fixed, but they're living there like that. Anyway, (···0.9s) I don't know if I like that. Um, owners responsible for water, sewer,
trash. Ooh, okay. And they're saying that's 2000, so that's 2000 a month, (···1.0s) possibly.
(···0.8s) Water, sewer, trash. That could be alright, streetlights one 17. That seems kind of low, but maybe they don't have that
many to have to look at it. Uh, lawn care averages out to be five 50 a month. So this is in North Carolina lawn care. So during
the, the winter months, I'm not sure if there's a, an agreement. A lot of times the agreements for lawn care also have, uh,
plowing (···0.5s) that are included so that they have, uh, work when it's not, uh, grass is not growing, doesn't even need to be
cut, et cetera.
So they're saying five 50 a month. I'm, I'm thinking that that's probably squished into a few months. Um, then they say (···1.3s)
taxes, insurance, I mean a few months at a higher rate. So maybe it could be a contract amount. Who knows, uh, taxes,
insurance, they don't mention on there. We can find taxes through the, um, the county assessor site or the finance site,
depending on how it's set up. (···0.8s) County, city.
And then insurance, like I said, you're gonna wanna get your own quotes to make sure that you have the, the property properly
insured for the liability. And, um, the equipment that's on there. (···0.8s) Now, they're saying our plan to do a water bill back
system on this, our plan to do so, I think they, (···0.6s) they mean our plan is to do a water bill back system on this park very
soon. So they're gonna recapture some of the expense in that from that $2,000, um, figure there. And we will be increasing the
cash, the asking price substantially.
(···0.8s) So they, they know that when they can show more income, it's going to change the value of the park. And they're
letting you know when that happens. If they do it, they're gonna recoup whatever that cost might be. They're saying this is a
great cash flowing mobile home park, even with more potential to increase your revenue. All right, so that gives us something
to start with. Okay? Additionally, there were two maps that were attached and one of 'em showed the location, uh, like an
aerial map.
And the other one was kind of a survey or tax map that gives a, an overview. I did take a, I think I took a picture of those and
put it inside of a spreadsheet so that we could look at it all in one place. They also had three individual months of rent roll and
expenses, and those were attached. I was gonna show them to you, but they're really, really super small. And what it is, uh, as
far as a rent roll, it was just the lots across the top. And this is, you'll see all different versions of how this looks. They had the
lots across the top and how much each person was paying that month for their rent.
So you could compare, you know, which ones might have changed or had a new one, a new home put on there by looking at
the previous month and seeing what did that particular lot pay prior to that. But on there, they also had the expenses. And I'm
going to show you a summary of what was on there. So they had this really long spreadsheet going across the top, and then
when you scrolled down, they had, um, notes about what the expenses were. And so we're gonna try to use those to match it
up.
But it was only three months. Remember what I told you the previous months? They could, whether they were there or not, I
don't know, you know, whether they were working with the salesperson that said, Hey, we've gotta get something on paper.
Um, get, let's, let's recreate things and don't, I'm not really sure, but I, I kind of think that the, (···0.9s) the notes that I saw
about the, the maintenance expenses made sense. So, um, we will take a look at that. All (···2.5s) right.
So we're gonna go out to the (···1.3s) spreadsheet. Let me get this here and I'll show you. Look at you with your technology
abilities. (···2.1s) Oh yeah, had it. I've got the greatest teacher over here. This is how you do this. And, and Pip said, if it was me,
this is how I would do it. And I said, let me follow Pip's example and do what PIP would do. Is It working? It Is Cool.
(···1.1s) It is, it is. All right. Uh, well, as long as you can see it, can you see it? That's, I i I, when you started to switch, I'm like, I
wanna make sure we can see that. 'cause we've had some technical difficulties here and there trying to get things recorded,
right? So that looks good. Mm-hmm. (···1.7s) Very good. (···1.0s) So as you can tell, this is a summary. I, I literally, I, I, I think in
spreadsheets, I think (···0.8s) I wanna see that the numbers are added up because as I told you before, you know, sometimes
there are mathematical errors or maybe it was a typo when it was put into the system.
I'm not sure. So I want the computer to double check for me. (···0.7s) So I took that executive summary and I kind of highlighted
some of the things that I would look at, like it's a 23 unit, all right? I wanna verify that six units are park owned, 17 pay lot rent,
and there's one additional, um, lot on there. So I'm gonna put plug all those kind of things in, and I'm gonna be looking for the
bills for the city water and sewer the last trailing 12 months and 24 if I can get 'em. Um, and I know that that, uh, is planning on
changing as far as the cost being pushed onto folks.
And my conversation would be, well, what are you planning to do? You know, what kind of system are you planning to do? Um,
the street signs? You know, I, we can take a look at the utility bills over the, the trailing 12 months (···0.7s) and the, the
playground. (···0.6s) So (···0.6s) I probably would wanna see (···0.5s) the condition of the playground and making sure that there
are, um, safety things that, you know, that, that everything is tight, that there's an area around it that's clear.
One of the things that I know from having my own construction company and where we installed P V C coated steel
playgrounds is that the swings have to have a certain clearance in, in front and behind. (···0.7s) And the only time that that did
not happen, the Army Corps of Engineers, I shouldn't even tell you this, but Army Corps of Engineers changed the, the, um, the
distance. And we were like, okay, but you're gonna sign that off because we don't wanna be responsible here. (···0.6s) So,
(···0.6s) but there, there should be, you know, certain clearances and it should make sense that, you know, kid can't jump off of
the swings and land on some other piece of equipment that's there.
So, uh, safety wise be reasonable. Okay. Um, so that some are due for an increase, deferred deferred maintenance, we're
gonna have a conversation about what deferred maintenance is there on these properties. Is it, you know, cosmetic? Is it, uh, is
there something really going on in there like, you know, that there's a soft floor or a problem with a roof, you know, where
you've got, uh, some, (···1.0s) the, the, on the, um, metal panels, there could be places where wind comes through and
separates at the seam and then leaks happen.
But, you know, a, we'll get in there and fix it when, ugh. Okay. Um, let's see. (···1.3s) So that was kind of the things that I
highlighted there going over. This is just a summary of what they said. (···0.6s) Oh, so in the financial summary, they said actual
now, but they didn't have any vacancy or loss there.
(···1.0s) Well, you can be a hundred percent vacant. I mean, you can be a hundred percent occupied all the time at a low rate.
Um, but that means that there's definitely room to move up. And what happens when you start moving those up? It's kind of
like you, you can't go from current rate right up to street rate and expect somebody not to have a heart attack, you know, in
between. So you might have a plan for inching it up a little at a time and making it (···0.8s) livable for the folks that are there.
There, there was actually one time when I (···0.9s) jacked up somebody's rent because they had obviously gotten renewals from
the management, um, that had a higher amount and then talked to the manager, and the manager had clearly reduced the rent
every time. And by the time I caught it, they were so far below market that I was willing to move them to another location so
that we could get the street rate on that one. And they didn't wanna go because they knew that even for the rate that they had
been increased to, they couldn't find something similar.
And, um, so they wrote it out for as long as they could, but it was time for, uh, all of that to catch up with them. They stayed,
(···1.0s) which would ended up costing me money because they, um, still weren't at street rate. (···1.2s) And oh, for, for
properties that you're going to be selling if you, (···0.6s) if you are building out a plan on what you're gonna do, and at some
point you might wanna build it out to sell, uh, a park that you've stabilized over time, it's not gonna happen in six months.
Most of the, in most cases, if you're building it up and it's been neglected as far as the, the street rates, you're trying to get that
n o i to a high point so that you can, uh, get a, (···0.9s) a decent price for the property as you've seen the relationship in the
previous, uh, module. So you might plan to have multiple years where you're inching things up. And that's why I'm gonna show
you one of the spreadsheets that's gonna come after this where you can, you know, plan it out and do it over a period of time
to stabilize it and then, uh, sell it.
So, uh, that, that large portfolio that we worked with took about five years to reprice everything, get it all up to the, the, the
best position it could be in before it sold, (···0.9s) and five years it flies by. It really does. Um, so here is the, here are the maps,
the aerial map, and where the layout is on the right hand side. Lemme see if I can zoom in that (···0.8s) section a little bit.
(···6.8s) Okay.
So, um, that's, that's the park. And the question that I, I would have is, yeah, it's got extra land. Is it all buildable? Can we
actually do that? I don't know if that's water there or not. (···0.7s) I don't know if there's a swampy area or if it ha would have to
be filled in. (···0.7s) Not really sure. (···1.3s) So I would probably look at another, uh, location and have somebody find out what
the setbacks are, you know, and, and how many lots could actually fit in there.
So you have to do some, uh, research on, (···0.5s) you know, the extra land. Can it, not only can it be permitted, but how many,
how many lots and everything could actually go in there. What would be the cost to build the infrastructure? 'cause you're
gonna have to build the roads, you're gonna have to put the lights in, you gotta bring the utilities to each of the pads. Um, so I
mean, that is definitely something to consider. (···1.3s) Or it might turn into storage, you know, where you can, uh, rent storage
space for vehicles or, uh, put a, a storage building, (···0.8s) again, depends on the zoning and what the town or city will let you
do.
And then this was the, the tax map that was included in there too, so (···0.5s) we could take a look at that. (···0.7s) And (···2.7s)
over here there's some of the pictures now that playground looks like it was a professional one, so the professionally installed
and, and, uh, a quality playground there.
Um, so I would, uh, I would feel comfortable with that. I would just need to make sure that the, uh, that the insurance
companies are comfortable too. So as I see the swings, you know, there's nothing obstructing them. There's a perimeter there.
It looks like it probably has some soft material for, you know, kids to run and play with. That's something that you might have
to, uh, continue to put the whatever's down there. Sometimes it's chopped up rubber or, you know, it, it could be (···0.6s)
there, there's a, a tile kind of, um, uh, surface that could be down there, but it's, you know, more safety oriented and find out if
they have a regular inspection program with it because you don't want things to come loose and be an issue.
But I mean, that looks pretty good, actually. Um, scrolling down a little bit more, (···2.3s) this was off of the (···1.5s) research
that I did on a, uh, another program. This was off of, I think it was Prop Stream, (···0.9s) can't remember. (···0.6s) So pulled up
the property type.
It's commercial general, it is, uh, showing that it's corporate owned, (···1.1s) the length of ownership, 10 years, 10 months
(···1.3s) financed, (···0.6s) scrolling down a little bit more. (···2.2s) Lot size is different. Built 1954. (···0.5s) So there's a difference
between 1954 and 2000 right off the bat, maybe 2000 is is when the new people came in there. Maybe they developed some
aspect of it, even though they bought it. Um, uh, let's see a (···2.4s) little bit more about here.
(···0.5s) So listing history, it's sold in 2016 for 250,000. It was listed at 2 99 9, (···0.9s) so maybe they bought it and developed it,
and who knows, (···1.0s) we could find out, you know, more as we talk to the owners. So how did you get involved in just small
talk kind of stuff? (···0.6s) So here's another piece of information that I found about it. (···0.6s) There are 143 permitted mobile
home parks in this county. (···0.6s) And the, it, it's regulated by the Wilkes County Mobile Home Park ordinance.
And there is a section (···0.7s) there that talks about, uh, the ordinance. (···0.6s) But the thing that was interesting is that in
2001, there were a lot more mobile home parks than in 2014. So you can see that some of these have either, um, redeveloped
or, you know, they've, they've closed down the parks and probably done something else with the land. So part of the value is
that if they are, if there's any kind of moratorium and they're not allowing these, or they're not receptive to having mobile
home parks than, you know, having them built out, then um, this is gonna be an asset class that is, is declining in numbers,
making it more potentially more valuable to have one that, uh, is one of fewer that exists today.
(···1.1s) More rare. (···1.7s) And let's see, they had some more, and so I, I might've pulled this from the, the Wilkes County. Uh, i
o oftentimes go into their, the, the city or the county's plans for the future.
And, you know, what are the population changes? You know, what are the plans? Are they having any kind of zoning? Um, they,
there's what's called a comprehensive use plan or a five year plan, 10 year plan, 20 year plan. Um, so they have a direction of
where they wanna go with things, (···0.6s) and, uh, you, you kind of wanna see what that direction would be. (···2.4s) And so
we're taking a look at the growth, (···0.9s) um, where things are developed, (···0.6s) undeveloped, et cetera.
(···1.9s) There's the mobile home ordinance. Here's about the housing (···0.8s) building permits for mobile home exceeded the
number of building permits for single family home. So that tells you a little bit about the demand in the area. Um, let's see.
Mobile homes provide the most available affordable housing options, okay? County tax-based benefits, more from developed
site development of site built residences, which hold their value for a longer time.
That's one of the reasons that they don't wanna add more mobile home parks is because for the amount of taxes that they can
get. And, you know, in those parks there might be, uh, people that cost them, like kids going to school is something that's gonna
cost them money rather than, uh, be able to make money on, on the, uh, values of those homes. Um, so I (···1.6s) think we
talked about that before. All right, so I also looked up the other properties that this company has owned (···1.5s) because there
were some things that were linked.
So I, I'm trying to put together a picture of who I'm dealing with and what this property is, what their goals are, (···0.7s) whether
they own anymore, et cetera. (···0.5s) Right now, the next thing that I'm doing (···1.9s) is (···1.6s) trying to tie into what they've
told me with their (···1.0s) financials. (···1.0s) And so I've recreated some of the things that they've said in the financials.
The financials were really small. I was gonna show them to you, but it, it, it (···0.7s) just, just know that there are sheets that tie
into these November, December, January, um, months right here. Okay? As a matter of fact, the, (···0.5s) the sheet on the top,
one of the things that I noticed is that the sheet on the top, the month was different than the month that it was labeled as. So I
don't know which one was accurate. You know, was it labeled for the right month or was the, the sheet just not updated to
reflect that, but there were only three. (···0.5s) And here's what they showed on the rental income side.
Remember that it was telling us that the rents were 7,200, (···1.6s) okay? And they said that one was vacant. I don't know if
they added in a number for the vacant lot. Um, but the, if you added up all the tabs across the top for the, the lot rent and you
tied it into their financials that they provided, then it's not quite at that 7,200 is it? (···0.6s) But they're using the pricing from
the 7,200 and, and I'll show you how that comes to, um, they're using that pricing to come up with their cap rate, and that is
how we figure out the value.
(···0.7s) So, (···1.0s) rental income, no vacancy, and I would wanna see, we already know that there's one vacant, so they might
be saying, here's the actual income and any vacancy is included in there. So maybe that 7,200 is the gross and there's a vacant
unit in there. Maybe that would back it down. This is where I'm talking about, we wanna tie things in, we wanna understand
what is the difference.
It might make sense, you know, and they might've actually, um, priced it according to (···0.9s) what, what it is today. I mean,
these financials could, could be a few months old for them too. And then by the time that they put in the, the listing, the, the
number's different. So maybe it really is up to 7,200. Um, and it might even be higher now because it's probably further along
as far as the time between the, the time of the financials listed and the time that I look at it. Okay. (···0.9s) So they had on the
spreadsheet (···0.9s) categories for the expenses that had insurance.
The, so they've got the insurance at $65 a month. (···1.8s) Hey, Vicky? Yep. Oh, probably time way over. So, okay. Let's, so we'll,
we'll get back into this. I'll, I'll reiterate some of these, uh, points and then we'll, (···1.2s) I get so excited about this. (···1.6s) So
we'll, we'll catch up with the next video. (···1.5s)
(···0.3s) I just, I keep biting my lips because, okay. So we've been talking about the mobile home side of things. Now we're
gonna talk about the mobile home park or manufactured housing manufactured community part of this. (···0.9s) And to (···0.8s)
get us started, (···0.5s) just remember manufactured housing communities, a k a mobile home parks. You're gonna see m h p on
pretty much everything at this point going forward. All right, (···2.0s) so what do we think about mhps?
We, we think, just like Tony here, thinks they're great. Now, what makes them so great? (···0.6s) First of all, they generate
cashflow at a low cost per unit, and the units here being lots instead of the homes, or instead of apartments or instead of, you
know, storage units or anything else, these cost per unit, um, we're talking about land and pretty much only the land. (···0.6s)
You will have some variations of, you know, of park ownership and, and things that happen over time that we'll talk about too.
The other thing is recession proof. So, when the economy is tough, there is usually a need for people to be more cost conscious
and budget conscious, which sends 'em right to the mobile home parks or mobile home or manufactured home communities,
because that is one of the things that we deal with a lot of times is the affordability side. We do have the, the, uh, lifestyle side
too, but we're, we're talking about having, um, a, (···0.5s) a lesser expense than what they would be looking at with a, a home
and, and a home maintenance and everything else.
(···0.6s) The e part is the easy to finance. So sellers, as far as the sellers of the parks this time, the sellers are, are very used to
the fact that in the past, mobile home parks have not been easy to get financing on by the traditional lenders being the banks.
That is changing, especially in some areas of the country more than others.
But that is definitely changing. But the sellers are still of that same mindset where, you know, it's been hard for people to, it
was hard for them and hard for people to get financing on parks. So they kind of are already predisposed to work with us on
some kind of seller financing. (···0.6s) So we do have the seller financing, and we have, uh, the banks. (···0.6s) The other thing
that makes them a little bit (···0.7s) more willing to work with us on seller financing is the fact that a lot of times people are
paying their rent with cash (···0.5s) and with mom and pop kind of places, (···0.5s) if the cash doesn't always make it to the
bank, there's not a trail of that money that can prove that it's bringing in all this money and without the ability to say, well,
here's the proof that this has happened.
Then you can't also, uh, value the property and, uh, substantiate it the same way either. So there's, they're gonna take a hit if
that is the case, if they haven't been running the cash through the business to the point where it can be validated by, uh, in, uh,
institutional lender or, you know, one of the, the, um, more stringent lending resources.
So, you know, the fact that that comes up and, and it won't be the first time they hear it. If a buyer tries to go through, uh,
traditional financing to get it, and they start validating the, uh, and, and, you know, doing the due diligence and validating all
the numbers that are on there, then you know, again, unless you can show where you took this cash in and, and, or maybe
turned it in on your, your, uh, income taxes or something, (···0.9s) then you might not be able to count it.
(···0.5s) So, a another reason that they, uh, oftentimes will consider seller fi seller financing on at least part of the, uh, purchase
(···0.6s) appreciation. (···0.5s) So if you are finding a property, especially because we're gonna talk about mom and park, mom
and pop type parks, Hmm. (···0.5s) Mom and pop type parks.
So with those over time (···0.8s) things kind of, you know, if you see the same thing every day, you don't always notice the
things that need to be done, or maybe the money wasn't there, or the energy that wasn't there, or the resources, you know,
manpower wise hasn't been there to keep things up and, and, um, fix them up over time. And in that case, either through
mismanagement or deferred maintenance, there leaves an opportunity for new investors to come in like us and force up that
value, force up the appreciation by improving the property.
And it's not just the physical improvement, sometimes it's also the financial side of things, meaning the n o i the net operating
income. So to improve the net operating income, which improves the value of the park, um, we we're trying to take a look at,
are the, are the income opportunities being, uh, fully realized? You know, in other words, are you getting market rate for those,
those, uh, lot rents and or home rents depending on how it's set up?
(···0.5s) Are you getting market rate there? Are you taking all of the opportunities for income and, um, making sure that (···0.7s)
you are capitalizing on those, whether it's the late rents, whether there's an opportunity to have a, uh, vending machine or
laundry machines or, you know, things that it costs to operate it (···1.3s) in a capacity where you're getting the money coming in
for those things. Um, could be that, you know, there's extra storage for boats or RVs and, and things like that.
That could be, um, or storage units period. Uh, that could be monetized as well. So increasing the income as well as minimizing
the expenses. So raising the n O I, you're either increasing income and or (···0.7s) decreasing the expenses. Sometimes it is
(···0.6s) better contract negotiation. Sometimes, you know, the, uh, waste management might be, um, you know, the, the
taking the dumpsters and things like that might be something that needs, needs to be renegotiated or shopped out to different
vendors.
Could be the landscaping could be shopped out, um, or, you know, bidded to different companies, you know, instead of getting,
uh, comfortable with some one person and as their expenses go up, then you know, they're passing it on to you and you just
pay it 'cause you've known 'em for all these years. Um, not so much you, but the owners of the park. Um, and the other thing
could be that, you know, the, the water meters, utility meters, et cetera, might be, uh, either sub-metered or passed on, um,
through some (···1.4s) agreement going forward in the leases.
So negotiating the lease terms, et cetera. Um, so there's opportunities potentially on an for an upside and an appreciation that
can improve the, the, uh, value on the part. (···0.9s) And then tenant owned homes, (···0.5s) again, if you are not having to take
care of the maintenance on the, the homes that are in the park, if you're not responsible for the roof or the plumbing that
needs to be fixed, the stopped up toilet, the, the, um, mowing of the lawn and all these other things because it's not your
property, but it is the property of the tenant that lives in there and it's now a tenant owned home that is another plus.
(···0.9s) You are not having to take care of those things. And it drops your expense ratio. Your expense ratio is something that
compares the gross rents that are coming in for the lots to how much you have to put out for the, the, the operating costs, like
the taxes, the insurance on the property, and whatever common area maintenance that you might be responsible for, where
the connection from all the, the utilities to the home, you know, e everything that is the common area that connects to the
home, right at the point that it connects is what you're responsible for from the point of the connection into the home
becomes, or is their responsibility.
So tenant owned homes, we kind of like that makes for a good, uh, expense ratio for us.
(···0.9s) So, uh, that's fantastic too. (···2.1s) And in this case, you are truly not just the landlord, but a lord of the land and only
the land. Okay? (···0.7s) So this is, this is where it really goes to the, the, uh, old English way of handling things where you are
the, the lord, the landlord, but the Lord of just the land and not all of the homes and everything else on it.
So that's why we think they're great. What types of mobile home, uh, park investments are there out there? We did mention
this a little bit before, but just to reiterate now that we're talking about the parks from the standpoint of investing in the parks,
remember that there are owner occupied homes. (···0.5s) You might see them as t o h on, uh, a lot of, uh, different pieces of, of
information that gets traded back and forth, but that means tenant owned homes that is only renting the lots for the most part.
Okay. So there are (···0.8s) usually a lot of fund, a lot more funding available for the tenant owned (···0.5s) parks than there are
for, um, the one, I mean the, I'm sorry, the tenant own homes in parks than there are for the ones where the park is owning the
homes because it is a stable base. Somebody that, um, rents from the park, rents the home, can easily move outta that
property where if the tenant owns the home is not so easy for them to take their home and move on when you're talking about
mobile homes that are, uh, attached to the ground and, and, um, uh, they're, they're not permanent necessarily unless they've
taken off the hitch in the wheels (···0.9s) and a few other things there.
But, um, it, it, (···0.7s) the, the majority of homes, once they're set in a park, stay there, the people might leave, but the homes
generally stay there for the most part. Um, and then, (···0.7s) like I said, the, those are the ones that are preferred by the
institutional lenders.
They like the stability of that tenant base because they know that the tenants are gonna pay the home. They usually have
better management for those tenant only or the tenant owned homes. Um, a lot of 'em are institutional, uh, oh, institutionally
owned parks, but there's still some mom and pops out there. There's a more stabilized renter base because of what we were
talking about. You can't just easily pick up the, the home and leave if you're the owner. It's not, uh, quite so easy as, you know,
being able to leave an apartment or being able to leave a, a park owned home.
(···0.6s) The pride of ownership is also something, especially with good management, is something that also shows in the
community. So because people have their own little part of the land there, and you, you might wanna make sure that your park
rules also (···0.8s) contribute to the overall beautification of the property. Like you might limit, you know, how ma how what
people can do with their homes. It, sometimes things do get out of hand, sometimes the, the park management gets out of
hand, you know, as far as the limitation goes.
But, um, and I'm thinking if you, (···0.9s) some of the parks that I've been through that are 55 plus kind of parks (···0.5s) limit
what can be on the lawns, because part of what is provided by the management is the mowing service. So they don't want
fences in between. They wanna make it easy for the, the motors to get through there because a lot of the 55 and older folks
don't want to be responsible and probably shouldn't in some cases be responsible for mowing the lawn.
But it gives it that nice kind of, um, uniform look throughout the property and it, it, uh, creates a lot of good looking curb appeal
there. So in those cases, you know that that might lend itself well to, uh, yeah, we've got somebody mowing the lawn, but
you're gonna be limited to what you can have on the, the lawn so that nobody's picking up all the stuff and, uh, having all kinds
of (···0.7s) liability issues with moving somebody's patio set around, whether it's a injury from a worker that's working for the
park or whether it's a, you know, somebody tips over a glass top table and some things get broken.
So (···0.5s) those things should be addressed in your rules and regulations. (···0.7s) The utilities being passed on to lot renters is
another thing that helps keep the lower expense ratio. And that is one thing that is pretty common in those owner occupied
homes or those tenant owned homes. (···1.4s) Now (···0.7s) we've got park owned homes is another, um, model that, uh, could
be out there.
And especially if the owners have owned the property for a number of years, (···0.5s) whether they intended to from the
beginning or whether it just happened over time, uh, you know, they ended up owning a lot of those homes and it was just
easier, you know, since they're not gonna be taking 'em out, it's easier to just take the home. Okay, let's fix it up a little bit and
we'll rent them out. We'll get more money. (···0.7s) And yes, they have more money coming in, but they also may have, um,
higher turnover because it's easier for elite for people to leave.
Now they've got a higher expense ratio because they're not responsible just for the common areas and the maintenance of the,
you know, common, um, utilities like the water sewer, the, the, uh, the, the maintenance of the roadways, uh, you know, the
roadways going in and outta the park and so on, the lighting, whatever. Um, now they've got some homes to take care of too.
(···0.8s) And that might present more of a challenge for financing as well.
You know, fewer folks might be interested in, um, funding that type of a, a purchase. (···0.6s) And (···0.6s) now you've also got
the utilities that have to be covered by the, the landlord. So you've got, you know, the (···0.7s) potentially, if it's not split off
separately, potentially the common areas plus all of the, the units that, um, if, if they're including in the price have to be paid as
well too. So it's more money outta pocket too. (···0.7s) So park owned homes, um, owner owned homes, or p o h and t o h,
tenant owned homes.
(···0.6s) And then there could be a pi, uh, hybrid. And that is (···1.1s) a situation that comes up maybe for a small percentage,
there might be a limit to the number of, of park owned homes that the, either the financing or the business model is allowing
for. (···0.7s) And in those cases, what might happen, for example, is somebody abandons a property, you know, they, they
haven't been paying and rather than pay and rather than try to take the home with them, um, they just leave the property
there.
Or it could be that, you know, a state leaves it. There, there are, um, procedures for when that happens that a property is
abandoned for the park to become the owner. (···0.6s) And would they kind of have to evaluate whether this is something that
they wanna hold onto or whether it's something that they could say, Hey, we want this out of here. We're willing to (···0.8s) put
it out there to anybody that can have it professionally removed.
And um, we'll put another home in here. We'll do work with a, maybe a dealer that wants to, uh, locate a, a home on the
property or somebody else that wants to bring one in. And again, that reminds me to tell you that one of the park rules might
be that you're only, okay, so apparently we had a little bit of a glitch there and might have lost sound for a second. So if I repeat
something, sorry about that.
But it's important that you get, uh, all of this information. So I'm gonna back up a little bit. And we were talking about the park
owned homes as, um, po hs park owned homes. That's where your, the park is renting the lots and the homes. The issue with
that is that it might have a little bit higher turnover because the people are, it's gonna be easier for them to, to leave if they
don't wanna pay. So they could walk and they don't have to worry about it 'cause they don't own the home. They don't own the
lot, they don't own the home. Um, they could have, you could have more of a challenge with the financial statements, uh,
actually getting financing on the property.
And that's again, because of the, uh, stability or the lack of stability for the, the tenant base that's there. You know, being able
to easily leave. Utilities are often covered by the landlord, and that means that the expense ratio is higher. So those utilities are
not just the common area now, keeping it lit and, um, keeping the, the water service, et cetera. But now it could be that you
are wrapping in into the rental price, you know, the, the electric or maybe gas, um, water, sewer, um, trash, et cetera.
So now all of these expenses are having to come out of pocket. And then, you know, whether you've gotten it reimbursed in
your price or not, I'm not really sure. Um, then there's a hybrid, (···0.7s) and that hybrid is, that can happen over time. It can
happen, um, not intentionally. Some parks might have a limit on how many park owned homes that they wanna have, whether
that's because of the financing that they got limiting them, (···0.8s) or, um, it's just part of their business model.
But what may happen is if something, um, if something causes somebody to abandon a home, either maybe they pass away or
maybe they, uh, have had financial dis difficulties and just said, you know what? I'm, I just gotta walk away from it all. There is a
process for the owners to (···0.7s) take abandoned property and be able to get title on it, and then do whatever they decide to
do with it after evaluating it and figuring out, you know, what is best and how it fits into their model.
Um, whether they intended to or not, they might own some homes, at least for a limited amount of time. Now, with those
homes, they also have the ability to maybe, um, sell or finance to somebody and get that back off their books and get it back as
a tenant owned home. (···0.6s) So, um, that's a possibility as well.
And, and then stabilizing it, making it fit that, uh, owner occupied. Or maybe they just want a certain number of, (···0.5s) of, uh,
properties that they are able to rent out for a little bit more and increase the income. So you might have owner occupied
properties, park owned homes, uh, or a hybrid of both. And then there's something called tenant owned parks or resident
owned communities where instead of having a, um, an investor that owns the entire land and people pay to them, um, I forget
where I was.
I think it was (···0.7s) somewhere in New England, whether it was, uh, Vermont or Connecticut or New Hampshire, and in all of
them, so it could have been any one of them. But going through a park, we were kind of looking around at this particular one
and caught somebody going over to their, uh, mailbox, and we were asking how much the lot rents were, (···0.6s) and they said
a number that sounded kind of high. And, and they said, well, it includes everything. You know, we own it. And we were like,
oh, you're the owner.
And they're like, no, we all as, uh, um, owners of our homes also own the park. That was the first time I heard about it. (···0.5s)
So in that situation, (···0.8s) it's not just that they owned the land that they were, that was there, they also had a budget and
association and everything where they were responsible for the, in, in that case, they had a, a sewer system (···0.6s) and the,
the pumps and the wells and all that kind of stuff that they have, it wasn't municipal. So they have a budget.
And the reason that the, that the lot rent sounded high was because in that budget, everything is taken care of. The taxes are
taken care of, um, reserves for if anything happens as far as major repairs and the clubhouse they had. (···0.5s) So I think the,
the rent in that for the small size lots that they had was like seven or 800 a month, which in that area seemed high. But now
knowing that they are a tenant owned park, um, it, it totally makes sense that it's going to be a higher budget because they're
benefiting from the ownership of that property.
But they also have the responsibility of making sure that should something major go wrong, that the money is there to take
care of it, you know, in the reserves, and that they don't have a special assessment that, you know, a surprise one because of
surprise things that could go wrong. (···0.5s) So, uh, that was a, a new model for me at that point. And then there's something, a
resident managed community, or that is a community association. It is a way to get the residents involved in (···0.5s) running
things as far as, um, taking care of certain park type activities and, um, maintenance, et cetera, where you have the, the
association votes in their people, but they are working hand in hand with the investor that owns the property, but they have a
little bit of a, a control of some of the things that, and it can help manage (···0.7s) to keep their expenses down.
Now they have a say in it.
(···0.5s) And the way that you spend money when it's your own money coming out of your pocket is a little bit different than
when you're trying to spend somebody else's money and ask for things. Um, there's plenty of, of, uh, opportunities to talk
about how that could, um, play out very well in larger parks. It might be that you have multiple associations or phases (···0.7s)
and you know, the, it's not just a, uh, group of controlling people involved in there. Um, I, I've, I've seen people that have had
never had responsibility before, uh, all of a sudden get into a position of power, feel like you know, the, (···0.8s) the top (···0.7s)
guy on the totem pole, and then realize how much responsibility goes with it.
And then they have a different appreciation for the management of things. So, um, that these are just different examples of
how mobile home investments might be managed and you know, what kind of a property it may be that you're coming across.
So you need to be able to identify these as well. (···1.9s) And now we're gonna get a little bit into some of the management
issues, um, with mom and pop owned properties.
(···0.6s) Oftentimes, uh, you may recognize this, and this is why we're looking for these. Oftentimes they are under the market
rates. Either somebody's been living there for a very long time and they felt really bad about upping those rates for them. They
get too friendly with the residents. And there's a difference between being friends and being friendly. You can be friendly with
people, but it doesn't mean we're best buds.
Like, you can't tell me all your sob stories and then expect me to, your problem is now on my plate. It doesn't work that way.
(···0.6s) Fair, but firm, but the mom and pops, because they didn't have that kind of training, oftentimes (···0.6s) don't know
how to separate those things. Um, I think about my son when he was young and I said, you know, just 'cause I'm smiling doesn't
mean you're not in trouble and you're not grounded. Same kind of thing. You know, you just because you didn't pay your rent
doesn't mean I I I'm not gonna give you a three day notice or a 30 day notice or whatever's apply applicable.
I still like you, but I have a process that I have to follow. You know, no hard feelings, at least not on mine side. (···0.6s) But, um,
the other thing that I had mentioned before is that it's often hard to track the cash that is taken in (···0.6s) and keep it, you
know, on, on the books. Or sometimes there might be a temptation not to show it on the books. Um, the other thing is, and
one of the things I wanna point out (···0.7s) is if cash is taken as a deposit on a lot, and you're buying a property, you wanna
make sure that the, there is a, um, letter that goes out that verifies with all of the tenants.
This is how much we're showing on your, your, uh, deposit. We wanna see something back from you that verifies, yes, this is
how much I paid. 'cause sometimes people might have been charged, you know, double security because they had, you know,
either a, a blemish on their credit or there was something that was not quite, uh, up to par. And so (···0.6s) in, in one case that I
can tell you about (···0.6s) taking over a park and then finding out that there were (···1.0s) not too good of, uh, people that were
in those management positions pocketing some cash on the double security deposit stuff, that stuff does happen.
So before it becomes an issue where you've gotta give somebody cash back and (···0.8s) try, you know, you, it might even be
years later, the before you find out and then try to go back to the old owners of the old management and find out what's going
on. No, no, no, let's get all of that straightened out in our due diligence and make sure that the cash that people are going to
expect to get back or the deposits that, that are on record are the same thing that the tenants show as what the office shows.
So, just wanted to bring that up. Um, oftentimes the property is not in its full marketable condition or optimal condition
because of the things that we were saying before. Either they didn't have the money, they didn't have the manpower, they
didn't have the energy, they didn't have the, the vision for it. Um, and it be, it is not that it's a bad thing, it creates opportunity
for us as well.
So those opportunities are presented as a turnaround strategy. It may take, depending on the condition of the park and the
condition of the, the rents in comparison to market rates, it may be that it takes three to five years to stabilize that property.
(···1.0s) So, um, the management also could be, uh, professionally managed. Sometimes if you have a property or maybe you've
taken over a mom and pop and you, you're not gonna be the one that's there.
You, you want it to have it, you want to have it. Professionally managed managers coming from multi-housing experience are
oftentimes a good fit for, um, the mobile home park or manufactured housing community management. Their, the experience
is very similar. Um, the training, if they've had training in, um, getting their real estate license, a lot of times states require that,
uh, somebody that's working for a corporation as opposed to being an employee, doing something in the normal course of
doing business, might have to have their real estate license.
That's a state by state thing, and you should check it out, uh, for your state, you know, if you're gonna be acquiring a property
like this. Um, but these, these folks (···0.7s) know a lot about the fair housing laws and, uh, you know, uh, the (···0.7s) general
practice of raising the income and keeping the expenses, um, hopefully (···0.6s) keeping them under control.
Um, they, they have more experience with policies and procedures and holding people to those policies and pro procedures.
There's still, even if somebody is, is coming from another world, it all depends on the training and, and the people that they've
been working under too. But having procedures and systems in place is gonna be a lot easier than, um, trying to run it just off
the top of your head or with sticking somebody in a chair and saying, Hey, you know, just call these people if you, they need any
repairs or, you know, accept rents and put 'em in the bank.
It's, it's, it's more than that. It really is. It's, um, uh, it's, you want things to be professionally managed and there is, uh, an
institution, Iram Institute of Real Estate Management that gives designations for, uh, like certified property managers and, you
know, different, different levels of management that you might wanna look into. There's probably a chapter in your, the area
that you're gonna be investing in that should you look around and want somebody who's been certified in those, uh, training
modules.
Um, I rmm, I R E M, (···0.7s) you can look that up online. And n (···0.7s) a a is probably another resource too, national
Department Association that if they, if you've got somebody that is a member there or has gone through some of the training
that they have, I would say that that's pretty good too. Um, the (···2.3s) professionally managed properties are usually better
run, they're more profitable. I always say that with commercial properties, the profitability comes in how well it is managed.
That means making sure if your grass is supposed to be cut, that it's cut. If your skirting is supposed to be on and, you know,
and good visual inspections are taking place and people are being held to the standards that they promised that they would be
held to, then that's going to keep your curb appeal up. It's going to keep your lot rinse up. It's going to keep your productivity
up. You know, if you don't mow your lawn and it's over the four inches, we might send somebody through there at $35 (···0.7s)
an hour to do that for you.
We would like to schedule that, are you ready to pay? 'cause it's gonna be added on. (···0.6s) So, you know, but giving them the
proper notice otherwise is, is a good idea too. So, uh, sometimes you might have to be in touch with people, find out, you
know, if there's something that, uh, is keeping them from doing what they would normally do. I (···1.0s) mean, you do a little bit

of tenant, uh, relationship or resident relationship stuff, but you still need to stay on top of those things because the
management of the park is the also tied to the profitability.
(···0.8s) There is still, um, some side, some possibility of, of, uh, future value going up from maintaining it. Well, but in this
situation, if it's a professionally managed pa managed park, then it's probably not a turnaround strategy, but a turnkey
acquisition where when you buy it for the price that is valued at, you're buying it because you can still get the, the return that
you're looking for from it based on the way that it's operating.
So there's two different strategies there. One is a turnaround where it needs to be stabilized, you know, certain things need to
be done. And then there's another one where it's just spitting out the cash because it's run well. And you know, it's providing
the return that you agree is, uh, what you want from that property. (···0.5s) Then there's a park association management, and
we kind of talked about that before too, where the residents are taking over partial responsibility in the management. It's less
burden for your physical presence to be there.
Uh, less cost than having managers. So if you've got people in an association that are responsible for certain things (···0.5s) and
whether they're getting maybe a discount on their lot rent or they're just doing it because they want to take pride in the
management and operation of their, their community, um, either way it's usually gonna cost less than having somebody there
on a full-time basis. Um, and be prepared because it is gonna take some time to get those folks professionally managed.
I wanna put it out there again, (···1.5s) if you have anybody doing anything on your behalf and they're acting as your agent,
you're going to be responsible for their activity. So you need to train them, especially on fair housing. (···0.8s) I can't say that
enough. So it might be something that you're gonna invest in certain people that are gonna be operating on your behalf. Um,
depending on what you have them doing for you, maybe you're not having them show any of the homes that you might have
there. Maybe it's just a matter of, you know, taking in the paperwork and forwarding it to you and you have somebody else
that's handling those things.
So let them say as little as possible and, um, just have a system for them to follow. Be patient and be diligent. Follow up with
them. Always watch what's going on on your properties. Okay? (···1.5s) Realize that the, there are landlord tenant laws. Mobile
home laws are different than, um, apartment, let's say, uh, type of housing as far as rentals, et cetera goes.
(···0.5s) There are laws that you can look up that are federal, state, and local laws. You can go to hud.gov, learn more about
those. One of the things that you wanna do is have standard practices that apply to everybody. Um, the thing that comes into
fair housing is discrimination. Discrimination is treating somebody differently based on than being a member of protected class.
So the federal, state and local laws tell what the protected classes are. (···0.8s) Invest in some education on fair housing. It may
save you money. The, the information that's available on hud.gov is helpful too, but it's still not the same as, uh, being trained,
(···1.3s) having standard practices and signage, which, uh, hud gov actually has the signage that says, you know, we're a fair
housing operating kind of, uh, um, thing that you can put in a, one of those little acrylic sign holders things using standardized
forms.
So you're not using, you know, one form for, you know, one thing, one form for another. Um, standardized forms. Having your
people trained, again, anybody's acting as an agent if they're doing something for you.
(···0.6s) So they need to know about these, uh, different, uh, things that could affect you understanding that your eviction
process, you need to talk to your legal team and find out, you know, is this a three day situation? Is this a 30 day notice to cure
or quit? I mentioned that before in a previous video. So, um, know what that process is for your eviction evictions in your areas.
I showed you the example of the Utah eviction thing where it's has a, a (···0.6s) flow chart that spells it out.
Um, know the difference between objectionable tenancy versus non-payment of rent. Non-payment of rent is pretty
straightforward. Objectionable tenancy, you're gonna have to build up a case and say, look, these are the rules. These are what,
what's being violated? Here's my logs of everything that's happened. Here's the other people that have complained. And
building a case basically to stand before a judge. I make sure that I always have all my ducks in a row before I stand before a
judge. 'cause I do not wanna ruin my reputation before a judge and have them question if I'm coming before them, whether or
not I may or may not be in the right.
I wanna make sure that it's in the right. So work with your power team on being, being able to do that. Your legal team (···0.8s)
and, um, also the park owned versus tenant owned. Uh, homes as far as that goes, may have different laws for the eviction
process because one is more of a rental. Somebody that owns their home is gonna probably have more rights than somebody
who's just renting that. (···0.8s) And, um, as far as the abandoned homes, like I said, there is a process to obtain title on those,
(···0.7s) and you are gonna wanna find out what that is for your state, your area there.
All right. One thing that I, I do wanna mention, kind of like a side thing is that if you have a, a home that somebody is not paying
rent on, but they had it financed, it could be that the next in line that you turn to is the lender that is going to end up losing that
asset that was collateralized. (···1.0s) Meaning that they're holding it as security for the repayment of the loan.
So you might get them to be able to pay that lot rent for you. (···0.5s) And that's because they're protecting their interest in the
home that it itself, um, be, become familiar with those, uh, practices or that we've already talked about before as far as, um,
uh, what residents might have as, uh, protections in the different states. There's a few notes on the bottom here about, uh,
resident purchase opportunities. I'll mention that in a, a separate video and probably go into that.
But just realize that there are some states that might have more protections than others. We mentioned that before. (···0.7s) So
that's going to take us to the end of this segment. And PIP is probably glad because, (···0.8s) are we at some crazy, like hour
long? No, no, about 36 minutes maybe. (···0.7s) Okay. Who knows? It's, So (···0.8s) we covered a lot there. Um, we'll touch on a
few things. I have touched on other things. So it was, it might been, it might have been a reiteration of stuff, but we've got
more stuff to go into talking about mobile home parks in our next segment.
That's gonna have a lot to do with finding these opportunities. It's gonna be lots of fun. (···1.1s)
(···2.7s) Okay, so let's say that you have run some numbers, you're comfortable with them, you're ready to talk to the owner,
you're going to present some options for them, and you need to be aware of what the steps are going to be. Now, here's the
thing with every state, every one of them has a different process for how they want things handled. They're kind of the same.
Um, but each one has either a different form, some of them have different departments. We said, I think it was 42 different, 42
states use their D M V office, but some of them now have a (···0.7s) specific mobile home or manufactured home department
or way of handling things that's separate from the D M V.
So you're gonna have to get used to the forms and the process for wherever you're gonna be doing business. Okay? (···0.5s) So
we'll talk about some things basically. So here's some basic steps to, um, manufactured home or mobile home purchase. First of
all, you're gonna identify the, the purchase opportunity. You're gonna get the owner's details.
You might wanna have a data collection form, (···0.5s) and some of it is going to depend on what you, um, what you have to
collect as far as the data going forward. If it's on a, if it's in a park, you're gonna have different data than, obviously if it's on
land. So the, the park lot rent, you know, you might include all of that on this data form. Uh, might be able to create something.
I don't know. We'll see about that. Um, but the, the park lot rent, the, uh, any, any additional, um, costs as far as utilities go,
um, whether or not they're behind in their payments to any of the things that would cause a clear title not to be, uh, you know,
(···0.7s) given to you.
Um, and so that data collection form, as you're talking with the owner and jotting down the details, is gonna help you to, uh,
put together that deal and get your pre preliminary numbers, you know, the offer or whatever. (···0.7s) But as you go forward,
you might also want to have some of those forms that the D M V or whatever department, the equivalent the department will
have, uh, as a requirement too.
So put those, put those together in a package. Once you know what they are, make sure that you have extra copies. 'cause you
never know. It might be, you know, a, a day of the week that, um, they're not open or, um, you're not able to, to get a wifi
connection to. It's always good to have a written form of paperwork.
I think. I like to put all the paperwork for certain types of deals together so that it's clipped, it's not forgotten, you know, there's
no steps. Or you could have a checklist too. Um, once you know that you've got the deal together, the preliminary numbers
work, and you're moving forward with your, um, with your intention to purchase the property, and you're, you're gonna
probably wanna put this under a purchase agreement. You don't have to have a purchase agreement to (···0.6s) buy the, the
property, you know, and, and get it registered.
But what it's going to do is lay out all of the, uh, details that you've agreed to, all the representations. You know, them saying
that they're not behind on the rents or that they are, and it's this amount or, uh, that they are the owners, et cetera, of this
property. And have the, the ability to transfer it over to you. I'll show you a couple of different resources for contracts here, and
once we get to the end of this and take a look on, on the internet. Um, but when you're, when you're certain that you're going
to at least try to move forward with things, you're gonna wanna make sure that you have things inspected.
Those expensive things that we were talking about before with the plumbing, the electrical, the roof, et cetera. If you don't
already have an eye for that and know it, then you might wanna have an inspector take a look at it, especially the, the footings,
the piers underneath. Um, and, you know, some things that, that can be hidden as far as if you're not used to, to seeing what
water damage looks like for, from the, the, um, what is that pipe called? The, the, the gray pipe that gets brittle.
I told you what it was before, but those things can spring leaks and send water into the flooring and stuff like that. So, um, if, if
that's not your forte, then make sure that you get that home inspected. (···0.6s) Don't forget about talking to the park. Now. It
might be that you've already had conversations with the park and you're prospecting in there, but if you haven't done that
already, make sure that you're talking to the park because you've gotta get approved (···0.7s) or however you're gonna do your
strategy. You have to have the approvals from, for that, that person or you, or your company, et cetera, to, uh, be in the park
before you do anything with the closing.
And there are ways that if, let's say that you are not going to be able to, uh, be on the, the paperwork for the rental of the, the,
(···0.5s) or the ownership of the lot. Maybe you're in a 55 plus community and you don't qualify, that kind of thing. (···0.5s) Or,
you know, maybe they don't want to, um, have the whatever type of transaction that you're gonna do there.
So there, there's a little bit of a timeframe where you have a delay from the time that you do the deal as far as, you know,
paying it, and then have to actually register it. We'll talk about that coming up in a future slide, and that might be the angle that
you have to go to, but whoever you're gonna do that deal with is still gonna need to be qualified and approved by the park. So
make sure that you have the knowledge of (···0.8s) what will be, uh, required of that person. (···0.8s) And they, they are
relatively, relatively sure to be, um, accepted before you move forward with things.
Um, just talked about a purchase contract. (···0.7s) And that will, while you're doing all these other things, that purchase
contract will hold onto that property, tie them into the deal until it's time to register and, uh, move forward with the, the
closing on it. Now, (···0.8s) if you (···1.2s) are, if you're doing what we're talking about, finding out where the authority is,
whether it's D M V or otherwise, the other thing that you wanna do is double check on the, um, on the liens, make sure that
you have a clear title, that it's not an issue, and you wanna do that in your due diligence timeframe, but you also wanna do it
right before you (···0.6s) register the, the, the, um, home.
(···0.6s) Okay? (···1.0s) And that makes it (···0.9s) convenient to, you know, ask the D M V department or whichever department
if it's possible to do the closing there at the registration's office, because then you can do the, the title, the quick title search,
make sure that nothing has showed up in the timeframe that you've been working on it.
And then, um, go ahead and, and file for the, the registration and pay the taxes and the fees and et cetera in here. If you're
gonna be moving, and I think there's a slide on this one too, if you're gonna be moving the home, don't forget that there's
another department, the Department of Transportation that's gonna need to have permits and, and authority, et cetera, for the
transport of that home, down the road on a, on a rig.
So, be (···1.0s) careful and make sure that you're taking all those steps, most of the, um, resources for the, the city, the county,
the D M V or the equivalent office will have a set of instructions. Some states are super good about having every little detail
that you need to do. You need this application, you gotta fill out this form, you gotta, and, and they're very detailed on that. So,
um, do a, a Google, I do, I always say, do a Google search.
Do a Google search, and look up, uh, steps for registering, um, mobile home or manufactured house, (···0.6s) or better yet, give
a call to whichever the agency is, D M V or, or equivalent, um, and talk to somebody there and say, what will I need to do?
What will I need to bring? We've got some things that are listed here, you know, just to give you an idea. But it really, really is
specific to each state. (···0.5s) So as you're preparing to purchase, you know, the, the introduction to park management, we
were mentioning that, get them on your side.
If this means potentially doing multiple deals in that park, it's worth the time that you spend making sure that you guys are on
the same team. We've already talked about things like that. Um, you wanna have the park application. A lot of times if you go
to (···0.8s) mh village.com or home park, home, (···0.9s) home store, home (···0.9s) mobile, home park store, whatever it was.
Um, right now I'm just thinking of my, my tabs that are automatically going to everywhere.
But anyway, mobile home park store, um, you want to (···1.9s) look at the, the links to the, the parks that you're working in, and
a lot of times there will be a form or an application already on their website. So take that, take their, their, um, rules and
regulations and anything else that you need to, and create a file so that you have that.
And anytime you're working in that park, you know, just another copy or just another print off of that and your, um, potential
prospect that you're working with to either sell or finance or rent to, if the park allows it, you'll be able to, uh, get all of that
pulled together, you know, help them along the process there, or at least, uh, hold them accountable to getting it back to you.
Um, you'll want to double check the status of the seller's lot. Rent their fees, their deposits do, how much do they have on file?
Don't just go by what they say, verify it with the park, which means another form, an authorization is probably going to be
required before they will release that information. (···0.8s) And then, um, as I said before, you know, check for clear title during
your due diligence, and again, right before the closing (···0.6s) and find out if you can hold the, uh, the closing at the author's
office. Uh, there's a, a really simple agreement here. Um, well not agreement, a really simple version of a home bill of sale here.
Sometimes, you know, the, the, um, state that has a particular format that they want, but it's a really basic, and that's why I'm
showing you here. It's so basic as far as what is required to do the registration, kind of like a car title. Um, so the purchase
agreement that we recommend you having is to tie up the property and make sure that you have a representation of the
understandings between you. Don't make it legally, make it, you know, easy speech, easy understanding, layman's terms, make
it easy to understand so that there aren't any confusing items on there, okay?
We're not trying to trick anybody or anything. We just wanna lay out the expectations of, of the parties. Um, and like I said,
you're gonna probably wanna have a, a copy of, uh, the D M V forms or the registration forms, (···0.5s) and understand what's
gonna be expected as far as the, the taxes, the title, and so on. Not only from when you purchase it, but also so that your
people that your seller financing or your your selling to will also have, um, the, the benefit of knowing what's going on there
too.
You might have to walk some of them through it. (···2.0s) If, uh, and I just mentioned this, if the home is gonna be on land, um,
or, or it's being transported, you might be pulling it from the park to the land, um, or vice versa from, you know, purchase
someplace else in, into a park. Just keep in mind that the Department of Transportation has to have their applications in and
give yourself enough time, makes you work.
You know what, do this in advance. Find out from your de Department of Transportation, how long their process is to get the
permit and what the cost is, and then you'll be prepared for it as you come across these deals. (···0.8s) Okay? (···0.6s) And I
would strongly suggest that you let those experienced professionals don't try to, you know, Hey, I know how to drive a rig.
Don't, don't try to do these things on your own, especially when it comes to taking the home and setting it and, um, attaching it
properly to the, the land, because those kind of things can also affect it.
Insurance and financing and everything else. If it's not done right, um, then you're, you're gonna to regret the not paying the
money that you thought you were saving. So let the pro let the pros do it, okay? Um, and, and that includes any friends that
might say that they have experience. I can't tell you how many times recently, just recently, we've had contractors that, you
know, either they, we hired them or they hired somebody that supposedly had done these things before and then came back to
just a (···0.8s) total disappointment in, you know, an added cost to their, their business.
So anyway, (···0.9s) some of the things that, uh, you may wanna have taken care of, um, are listed here. I know that I
mentioned them, but it's kind of nice to see a list of the purchase agreement, the authorization form, verification of the lot,
rent status, (···0.6s) something that somebody signs, you know, that you can give it over to the, the, um, management and say,
you know, is this accurate or not?
Kind of like an estoppel letter. You know, when we do that with, um, actually, even with the mobile homes, we did that with
the mobile homes. So that's when one company is taking over the, the park from another and you're wanting to verify all these
things. The estoppel letter to the, the, um, tenants is basically saying, we understand that your rent is this, your lease goes from
this to this. Your deposit on file is this. If there's any question about this, could you please bring it to our attention?
You know, otherwise, uh, please sign and, and acknowledge just like when you're working with, um, uh, purchase of a, a
property, uh, with a, a bank, you know, sending an estoppel letter to the bank that says basically, you know, here, this is the
payoff amount, et cetera. So, um, disposition, bill of sale, closing day inspection. So yeah, even, even though you might have an
inspection done, uh, for your purposes of finding out what needs to be done with the property, make sure, again, just like with
the title, that the day of the closing or as close to closing as possible, that you're reinspecting the property.
'cause sometimes things happen and you wanna make sure that what was supposed to be there is still there or that it's still in
the condition that it was in, or, um, that you're not coming up with any surprises. Um, and then the closing that we were just
talking about, make sure that you're checking for against, uh, the, the title for any financial liens, any utility liens, uh, personal
property tax liens, et cetera.
Okay? (···0.5s) And make sure that the title is clear before you do the, the registration. Uh, you might have, you might have to
bring, and again, it depends on which state you're going to. Some things that you might have to bring when you go to register
would be the title. Now, this is where I wanna mention that you could use potentially, uh, when you're doing all your, your
paperwork with the seller, you could use an executable title, and that's where they sign everything, but they don't put in the,
the, the new buyer.
(···0.7s) And depending on your strategy, you might have somebody else that's going to be buying from you in very short
timeframe. So rather than take it, file it, and then, uh, have to have another one right on the heels of that, this happens rather
quickly. So you might wanna take the, the title from the person that you're getting it from. You've already checked everything
out. (···0.7s) And within 60 days, the new title is going to need, well, most of the time it's 60 days, you'll have to check for yours,
but, uh, usually about 60 days, that title's gonna need to be registered.
You might have a new person on that, uh, chain by the time that it's time to, to, um, file for the registration. So (···0.9s) it's
possible to use that executable title and, you know, have that ready for the next person on there, and then have all of the
paperwork that you would've needed if you were doing the registration ready for them to do it when they do their registration.
Uh, so be prepared to, um, have the, the current and past registration if, uh, that's required from your area.
You might need proof of insurance. You are definitely gonna need the bill of sale, um, and whoever's doing the registration, the
government issued id. (···0.8s) If you are, if somebody else is doing the registration process, then, you know, other than the
person that's going on there, you might also, I know it's not on here, but you might also need a power of attorney for that
(···0.7s) so that you have the ability, the, the, uh, to just file the paperwork sometimes, you know, it all depends on where you
are.
And then be prepared to pay the money for the registration and or sales tax and fees that may be required, uh, for by the entity
that you're working with. (···2.3s) And, and that's basically what you're looking at. You know, don't forget to, to, um, go to the
(···1.1s) D M V site or whoever site, and I'm gonna go and share, I told you I was gonna go out to the internet just for a second. I
wanted to show you a (···1.7s) possible resource.
(···1.4s) Let me move this over a little bit (···2.1s) for an agreement to purchase. Um, one of the things that I do is go to sites like
this one. This is us legal forms.com, because they have state by state specific packages for things. (···0.6s) And, you know,
(···0.9s) you're probably gonna wanna have something basic, at least to begin with. It doesn't have to be super complicated, but
you're always gonna want the blessing of your legal team. So what I would do is say, Hey, this is what I'm planning on using.
Is there anything I need to add? Or, you know, if they have a boilerplate one already, then hey, great. But there's a, a, a bunch
of forms that are on here, us legal forms.com, I like nolo.com. Again, state specific. Um, rocket Lawyer is another one. So
there's a lot of forms companies out there. Some of them you can buy a package, uh, agreements atc.com is one where you can
build whatever the agreement is and then pay for it, like download for 1495 or whatever.
But even if you do a Google search, there's, uh, P D F filler, these are free. So this is specifically, I put in, uh, the search for a
mobile home or manufactured home. And so this is an agreement to purchase. If you are, if you don't have time to get to your
attorney yet, at least something simple like this can help you outline the terms, you know, what's included. Um, then you'll
have something to work with as you're getting, as you get moving forward. You're probably gonna wanna have a few extra
things in there with, you know, once you talk to your attorney.
But at least this will get you started. And like I said, it's free. This is pdf filler.com and the title of it is Offer An Agreement to
Purchase. And I specifically put in Manufactured Home pip. Did you have something that you were gonna say? Yeah, for
everybody that's watching this, you obviously have access to our, um, uh, cashflow Foundations class. Uh, you should have
access to that. And we talk about what to put in contracts from as far as exits, conditions, whatever you want to call them.
And so I'm never have a problem with somebody using, you know, a a web-based contract, uh, but as Vicki said, make sure you
hand it to your, your lawyer, but you can add stuff to these contracts Absolutely. Your conditions. (···0.6s) And, and it's, it's, and
that's what we want to make sure I, I can go to any Board of Realtors contract in the United States, doesn't matter any province
in Canada, and use their contract and then put my conditions in it.
Because one of the things my co my conditions say at the top of the contract, it says, or at the top of the conditions, it says, um,
so Schedule A, (···0.9s) all items in Schedule A, and I'm not using the right verbiage, but you'll understand what I'm saying,
supersede anything that is that, that has been written in the purchase and sale agreement. And so what I'm doing is, I'll give
you an example. We talk a lot about assignment, a contract. You could have a Border Realtors contract. Last I checked, Oregon
is a state that it says right in the Board of Realtors contract, you cannot assign the contract.
I (···0.6s) mean, Florida has three options, but like Oregon just says right in there, you can't assign the contract. Well, how do
you get around that? You put an a, an addendum or (···0.5s) what we call, I call Schedule A and B on there that says, um, buyer
has the right to assign the contract to, uh, another, another, uh, entity, uh, either created or, uh, yet to be created or any other
person before whatever date, uh, without any, you know, without exceptions, uh, to the seller.
(···0.6s) And I'm totally murdering the, the language on that. But you understand what I'm saying is if my addendum, my
Schedule A supersedes everything that's in the purchase and sale agreement, since the Oregon Board of Realtors contract said
you can't do it, but my condition that you signed says we can do it then, and it says it supersedes that contract, then we're
gonna be okay. But still check with your lawyers. The point being is we wanna protect ourselves. And that's why it's so
important for you guys.
If you haven't, we want you guys to be able to watch the mobile home class and be able to go out and do mobile home stuff.
We want you to be able to be able to attend any specific training through pip's path and be able to go out and do stuff. But we
also provide, (···0.8s) as part of all of our advanced training, the Cashflow Foundations class, because we know that there's so
many things in there we want you to get before you ever do a mobile home or before you ever do a commercial property or
whatever it may be. So just understand, we can add stuff, and I'm fine with all these online, uh, contract stuff that there's
nothing wrong with that.
Yeah, there's just so many options out there today. (···0.5s) And, and that's why I was saying you wanna make sure that you
have an understanding of all of the representations. So like, like I said, you wanna representation that says, I don't owe the lot
rent, or I owe X amount of dollars, or that I am saying that there's nothing wrong with, you know, the, the roof other than what
we have talked about and so on. And that can be an addend. An addend is just, it means an added piece to the contract that
exists. And, and what Pippo is just talking about is in the event that there's a discrepancy between the original contract and the
addend that the addenda is going to prevail, and meaning that it, and he's saying supersedes, it means, Hey, look, whatever's
there be before, whatever it says doesn't matter because in the event that there's conflict between what this says and what
that contract the first pages say, then this is the one that you're gonna go by.
And everybody signs and agrees that, and then that becomes the prevailing piece. (···0.5s) So thi this is something where, like I
said, it, it's very simple, straightforward in that sense.
I like it because you're gonna be dealing with people and, and selling their property that don't wanna see a lot of complication.
That's why I said, make it easy to read, make it understandable. You want it to be that, but make sure that all the
representations are there too. And by the way, (···0.5s) it doesn't have to be something typed. Don't feel like you don't have
your printer with you and you don't have to have it. You could take a piece of paper. The, the elements of a contract that are,
are (···0.9s) what causes it to be enforceable and, and, you know, um, hold somebody to it are gonna be like the identification
of the people, the property, the, the amount, the closing time, all those kind of things.
So there's certain elements that have to be there for it to be enforceable. But you could write it on a piece of paper if you had
all of those elements there or not on a napkin, even not saying that you should, because, you know, if it gets wet, then you
might not be able to read it. But anyway, it's a contract is a, an agreement of, it's a written memorialization between the parties
about the terms that they've come to agreement to. (···0.7s) Once those key pieces are there, you could take, you know, a, a, a
piece of paper like this, which I'm sure pip has a whole bunch of, (···1.7s) and you could write and this and this, and this and
this, and you make sure that everything that you, you do, any changes that you make to the existing contract that you, if you
cross something out, if you change a word or, or whatever to make it, (···0.6s) to represent what you want, (···0.5s) then all
parties to the contract need to initial those things.
So when you add a piece of paper like this, and you put a addendum or you put, um, schedule, you know, depending on
whether you'd like to (···0.6s) spell or not, (···1.1s) you, you are going to add this and, and have the parties also sign that page.
Okay? All parties are gonna sign and date that page so that it's clear that it is part of that contract. And, um, you, you, it doesn't
have to be something really complicated. It doesn't have to be something pre-printed, by the way, if it is pre-printed and you
write on it, the writing prevails over the pre-printed stuff.
So, um, but just make sure that any changes are, uh, initialed by all parties. So, well, We can obviously tell Vicki smarter than I
am because I would've called it addendums with an Ss, and apparently it's addend duh, with an a, uh, so that means more than
one addendum, I believe. But like on this, this contract that Vicki has on the screen right now, you could just write in, uh, please
see, uh, schedule A and B, or please see that addendum A, uh, or whatever it is, uh, please see attached addendum.
And then, and then that means you would, you could just do an initial on it. Both of you, we, I call it a T thing where you, you
bring a line down and two si and an upside down t I put my initials here, Vicki puts her initials there. And now that (···0.8s) is
going to be the, the new rules of the contract. You can do that with anything on a contract. And I know you guys have heard
this in other classes that you've, you've taken, but if there's something on here you don't, like, if there's something on here that
you don't like, you just cross it out and, and you both initial it, and now that is magically taken outta the contract.
So the nice part about British common law to change a contract is very easy. It's really very easy. Uh, and it will hold up in a
court of law all day long. Uh, as long as you're not asking for unreal things, you know? But, uh, you know, if you're just asking
for certain property related stuff or dates or costs or things like that, I mean, literally you can ask the seller to pay for anything.
The seller can ask the buyer to pay for anything. I mean, you may, you may strike a deal. We've been talking about creative
financing, and you may strike a deal with the seller that, uh, you know, that, that, that, um, maybe they're doing seller financing
and you're not gonna pay him for 12 months or something like that. Mm-hmm. Or you're gonna pay him all cash in two years.
But for right now, it's gonna be a no non-payment for the next 24 months. As long as both you and the buyer or you and the
seller agree to things the buyer can sell or can put anything they want to in a contract, You could just have item one on your
standard contract, be payment, and then have a bunch of lines for you to spell it out.
(···0.7s) So, yep. (···1.1s) I mean, if you end up doing the same kind of deal over and over, you might wanna have it pre-printed
and just have a checkbox. Exactly. But, Uh, yeah. (···0.7s) So, (···0.7s) and by the way, although it might seem like it, PIP and I are
not attorneys, we're not giving legal advice. We're not CPAs. At least I'm not, I don't know about pip, but he, he might be, uh,
well above and beyond that.
But, uh, so we're not giving you legal advice, we're just giving you investor advice. How's that? (···1.1s) Well, exactly. Always
take it to the lawyer in the state or province that you're working, because it's important to make sure that it's state by state or
province by province. Because every state has, and Vicki's already said this, every state has varying, varying laws. And, and I
love the website that she's talking about here. 'cause you can go in and select your state. If you're buying something in
Colorado, then obviously it has specific things that New Mexico might not have in their neighboring states.
(···1.7s) Yep. (···1.8s) And there's states, and then there's Washington, dc So District of Columbia has its own little entity. (···1.6s)
Well, I think they're trying to make that, I think they're trying to make that a state right now as we speak, if that'll date this, this
recording. But they're trying to make that a state. And I think California, they're trying to make that into three states. And, and
Texas probably wants to leave the United States, so, you know, it's all good.
(···0.8s) Mm-hmm. (···1.0s) They've got a few extra places. Guam, Puerto Rico, Virgin Island, so, well, They're territories. That's
Right. You're, you're able to, you know, do things internationally. You just wanna make sure that it's applicable to wherever
you're gonna be doing your business. So. (···0.6s) Well, and you know, Puerto Rico, that's a good example. There's some real big
benefits for people to live in Puerto Rico and, you know, part of their, part of their, um, part of the year and invest in certain
Number of days. Yep. There's some really huge benefits to do so.
And so check all that stuff out. Um, and so, yeah, great information. (···1.1s) Cool. (···1.1s) All right, so that'll conclude this
portion of our training. (···1.5s) See you guys on the next video. (···0.5s)
(···3.3s) Okay, so let's continue our discussion with mobile home funding sources. We were just talking about when there's a no
loan, when there's a loan, what you might be able to do as far as structuring something with, um, a master lease situation. Pip
talked about, uh, private or talked about a wrap mortgage. And so we discussed a few different things there. Let's talk a little bit
about private money lenders or private money partners. Let's call them your financial friends. All right. (···0.5s) And if there is,
um, a, (···1.2s) a gap in your funding, maybe those financial friends would be who you turn to for some of the down payment
that would not be covered by the banks or by the seller finance portion.
Don't forget that. As PIP was mentioning, there could be a number of different types of financing in a, in a deal. So you might
have a, a lender giving part of it. You might have, you know, your private, uh, money partners or financial friends in another
part, and the seller still could have a portion of it as well as far as what they are holding.
Um, the main thing is that you've gotta know who's got priority, and, uh, usually the banks are not gonna fund it without them
being in first position. So your financial friends, you wanna make sure that they're covered too. So the seller finance, uh,
portion of it is probably gonna be the, the, the final piece of it, because if everything else falls apart, they're going to get the,
the property back. Um, they'll, they'll probably find out if, uh, the other ones are not getting paid.
So, um, they're, (···1.5s) they're gonna get the chunk of that money from the, the, um, bank or, and, or the financial friends. So,
um, now if you have financial friends involved here, private money lenders, then they could come in as a debt partner. Now, a
debt partner is someone who is giving you money and they're doing it for an interest, you know, a a rate of interest that's being
paid to them on, based on the amount of the loan.
So that's a debt partner. Like your bank is typically a debt partner, but (···0.7s) a savvy investor might also want an equity
position. (···0.6s) And that means that in addition to any, um, lending that they might have, or instead of a different type of
structuring, might be, um, they know what you're gonna do with the park, they're comfortable with it, (···0.5s) and they want a
piece of it when you sell it or when you refinance it. So they may take an equity position, meaning a percentage of the
ownership of that deal or the, the, um, property, et cetera.
So (···0.7s) depending on the type of investor that you're working with and what their investment goals are, uh, what they like
as far as collateral or, um, just positioning to offset their risk, that's probably what you're looking at. And like I said, savvy
investors might want both an equity position and the, um, debt partner position.
Um, the business or the property, the combination is going to be the collateral. So that's what you want to have, uh, typically a,
a, um, non-recourse loan so that you're not personally responsible for it, that you're not signing something that says that you'll
pay it off, uh, if anything defaults. (···1.0s) And then you could also offer some of the tax advantages, or even all of the tax
advantages depending on who your funding partner is.
Um, talk to your C P A, because in many cases they have to be on the deeded for that. So, uh, make sure that you discuss this
with your power team, your attorneys, and your C P A, and make sure that whatever you're telling the, the financial friends that
you have is something that can be backed up and they're not gonna have an issue with it. So, um, keep it, keep it all on the
level. (···1.0s) And that's, you know, as far as the, the private money partners and financial friends, that that can be very, um,
very customized to whoever your financial friends or your partners are and what their, their level of, of involvement and goals
and experience is.
So your private money partners might be able to pull funds from their, their self-directed IRAs. If you're not familiar with a selfdirected
i r A, um, I'm sure that that's something that is gonna be covered in, in multiple, um, resources on multiple videos.
But self-directed IRAs and pip, you're, you're nodding your head there. Yeah. Well, for those of you guys that have taken the
creative finance, find the money class, we talked about self-directed IRAs. There is a, what I'm noticing, and, and, and just as of
today when we, um, we, uh, uh, what's the word I wanna say, uh, our recording today, (···0.7s) yesterday, I talked to a, a, a
lender, uh, who, a broker, if you will, who has multiple different options.
I'm amazed at all the options that are out there from, if you have money in a, a, uh, like not even a 4 0 1 K or an ira, but money
in mutual funds, like a stock account mm-hmm. You can have, you can get collateral that you can collateralize that and use that
as a line of credit to go buy stuff. There's a lot of different things out there that I didn't see 5, 10, 15, 20 (···0.9s) years ago that
are now becoming very prevalent. And I obviously self-directed. IRAs are very, very big, big to use.
Um, and you can use other people's self-directed IRAs. It's not just about your money, it's about the Jerry McGuire mentality. If
I can show somebody the money and give 'em a great return based on, um, collateralized property or the property is the
collateral, there's a lot of access to capital out there right now. Obviously, if, if somebody's stock market funds have been going
up like crazy, and as we do this video today, I think the stock market is at an all time high. We hear that a lot. And so when you
see those all times high, all time highs, can it go higher?
Of course it can, but can it also start to go down? And so, um, there's always gonna be opportunities to show investors that
have money in stock market and investments that they can diversify and put some money into property, and they can do that
through self-directed IRAs and those types of products. Obviously, check with, uh, your experts on that in your area. There's lots
of companies out there. It's as simple as a Google search, uh, to find self-directed. I r a companies. We're not here to
recommend this company or that company.
Uh, they're definitely tons of them out there. I've been using a self-directed I r a company since 2003, so for quite a while here.
Um, and I'm sure they were around before that, that's when I started using them. So lots of 'em out there. And it's a great
option for you guys to find capital to do deals. And if you can give somebody a great return backed by property, they never
have to talk to tenants, they never have to fix toilets. There might be a great, uh, benefit to them as well. (···0.8s) Right. Good.
And thank you. Um, so basically you could also cross collateralize, which means if you have something that is of value that your
financial friends are saying, well, you know, I'm not sure about this park, but you've got this, uh, building over here, or if you've
got these other assets over here, I'll hold those as collateral for the loan. As, as, uh, banks sometimes do cross collateralization
and, you know, so there's, uh, like I said, there's so many ways that you can really get creative, and this is just a, you know, a
short list here as, as far as self-directed ira.
It's the reason I like working with partners who have self-directed IRAs is because they have earmarked that money. They set
aside that money to invest with. And guess what? We've got an investment. So they've set it aside. They, they put the money in
there to invest with, they, um, oftentimes don't need it back right away. So in that case, you know, if they don't need it back
right away, it's usually down the road by the time that they retire. Um, they probably wanna have, you know, certain portions
of it returned over periods of time.
That's up to them. But they are certainly not a, a limit as far as when it has to be put back in there other than, um, you know,
whatev whatever guidelines. The, um, the programs, the self-directed i r a programs have, um, as far as putting money in,
taking money out, et cetera. It's built into your agreement, you know, when that's gonna be paid back. (···0.7s) And the third
thing that I like about it is that there's not a panel of people or a board that has to give approval.
It's the owner of the self-directed i r a and self-directed IRAs are different than the four oh ones that, and the, um, the other
types of regular IRAs. Self-directed means that the owner of that account is the one who is trying to make sure that there is a
return that is gonna be there for when they want to retire. And so they expect that the owners of these accounts will do
everything that they can to make sure that it's building and growing and that it's going to be there for their retirement years.
And so inside of that account, it grows tax free. And then when it comes out, whether it's tax free or tax, um, the, the, uh, tax is
maybe their thinking lesser than it, it would've been if they had, uh, been using that money in their earning years. Um, so
anyway, uh, it's a, it is a good resource, a good thing for you to help people, you know, get a return on their investment. Um,
hopefully, you know, that's what you're doing is, is getting a great return.
(···0.6s) And that is a, a conversation that's easy to have with folks as far as you know. So, (···0.7s) and I, and I say this all the
time, so, uh, what do you consider to be a good return on your investment these days? (···0.7s) How's your I r A doing? Is that a
self-directed i r a and you can, you know, just break the ice with conversations like that. See where it goes. (···0.8s) When it
comes to, um, business owners, there might be (···0.6s) extra cash in the business.
I know that a lot of times, you know, there, there are people that have a surplus of cash than they want that to make more
money. And so they may be able to use that to, uh, fund, and they may have a, or they might be able to get, um, business lines
of credit that will, that they can use for these resources. So there's a number of things that, that can, um, be used as resources,
(···0.5s) and this is barely even touching the tip of the iceberg as far as the different types of things that can be, um, used for
them to help (···0.5s) get your project off the ground.
I do wanna talk about syndications because you have to be careful. There are certain things that you can do with the S E C, and
I've got another slide that's coming up with that. But before you can, uh, solicit or accept money from any investors, you have
to first make sure that you're prepared to give the pro the prospective investor your private placement offering me
memorandum. Uh, P p M basically is what everybody refers it to.
It's a group of documents, uh, that is (···0.7s) expected to provide all of the fine or the material information that is necessary
for, uh, prospective investors to make an informed, hopefully a really good informed decision. But the very first step that you
have to do in making sure that that processes taken care of in finding investors in, in raising the capital, is to say, okay, what
(···1.0s) are you going to offer these investors? What kind of deal are you going to offer them?
Because if you can't get past (···0.5s) the creation of that deal, a compelling deal, like Kip said, you know, the, the deals, if
you've got a real deal, then the money will follow that deal. The money will find that deal. So you have to make sure that you've
addressed what's in it for them, because if you don't have a really good deal, then you're basically gonna be wasting your time
and, and money trying to, to get into the, um, the private me placement memorandums and syndications, they're gonna
require regulation D and s e c level attention from attorneys, you know, so there's a little bit more expense involved there.
So you need to offer prospects a deal structure where the key points can be pitched within a, you know, like a two minute call
or a, an elevator pitch where you're, I guess, a really long elevator if it's two minutes. (···0.8s) So maybe not 30 seconds or, or a
minute, but you know, (···0.7s) at least the, the, uh, high level of it should be something that's easy to explain. (···0.7s) Okay, uh,
as far as the s e C rules, and there, there have been some changes in, I wanna say recent years, but may not be too many years
ago, but, um, there are accredited investors and sophisticated investors.
So they went from, they kind of expanded on who you could talk to, but certainly for the, the kind of things that, um, we're
talking about here, you need to be aware of these because it's easy to break these rules. So an accredited investor as a person
with a net worth of greater than a million dollars or income that exceeds 200,000 in the previous two years, or trust with assets
over 5 million.
Then there's this other thing called a, a sophisticated investor, which is maybe not meeting those other standards, but an
individual or an institution that must have sufficient knowledge and experience in financial and business matters, uh, to make
them capable of evaluating the, the merits and the risks of the prospective investment. That's exactly what it says as far as the,
the sophisticated investors.
So remember that there's these two rules, 5 0 6 B, 5 0 6 C, (···0.7s) and with a 5 0 6 B, you cannot advertise it all. You must have
a prior relationship with the investor before you can take their money. So (···0.5s) that means you are, you are creating a, a
relationship with somebody. So let's say that you've met at least three times where you didn't talk about any specific deal or
any specific returns, and then you have this personal relationship with them.
At least you know, you have a addressed these folks, (···0.6s) and you can take funds from an unlimited number of accredited
investors. Um, you can take investor funds from up to a maximum of 30 non-accredited investors, a accord according to the, uh,
5 0 6 B. Now, (···0.9s) if you are, um, going the other way with a 5 0 6 C, then you would be able to advertise. So basically what
I'm saying is don't put, know what you're doing here, know which rule that you're following, make sure you follow the rules.
Don't put something out there, Hey, looking to, um, pull you and 10 of your friends together, grab some money, come with me,
let's go make, you know, a a 10% or 20% cash cash on cash return. Don't do that. Okay? Um, so the, (···1.4s) the 5 0 6 C rule is a
little bit more, um, more along the lines of you being able to say, Hey, you know, we've got some things going on.
Um, you, they have to be accredited investors. (···0.7s) You can work with as many as you want to. This is where you can pull
the money because you've done everything to follow the SS e c rules. So you might be saying, okay, well what kind of, um, what
kind of experience and, and people might I be talking to. Um, so banks, brokers, dealers of financial institutions, uh, private
business development companies, um, a business or trust, et cetera, they're a greater value of $5 million.
That's what we were just talking about. Any director, partner, officer, or executive officer, uh, any natural person whose net
worth is over a million that was in the top part of their, that accredited investor. Um, any person whose income exceeds
200,000 the prior two years. Again, that was on there. The trust over 5 million. Any entity, which all owners are qualified
investors. So those are some of the examples, but (···0.8s) know that you can bring people together.
(···0.5s) And when we talk about self-directed I IRAs, and sometimes, you know, we'll, we'll talk about, uh, creating a private
bank, (···1.7s) excuse me, (···0.6s) but that's when you know the people. (···3.2s) So a little bit of a, a cough there. And, and pip
kind of, uh, saved me and said, Hey, get a grip. (···1.1s) So anyway, I was talking about, uh, the, um, private with the selfdirected
IRAs. You know, there are things that they'll talk about creating a private bank, but that's when you know the people
that are involved and, and you're, uh, talking to them about how we can, (···0.8s) how we can create a, um, let's say a means of
put putting money together to invest in an L L C and the L L C, invest in your deals and et cetera.
So there's, there's a couple of different things that are going on there. Make sure that if this is something that's not already
clear to you, that you don't already have an understanding for, that you talk to your team and that you're following the rules,
either from the self-directed i r a, uh, custodians (···0.6s) or from, you know, the SS e c folks that, uh, you're turning to on your,
your legal team that can advise you here.
Uh, there are, like I said, some expenses here, but the main thing that I wanna (···0.7s) make sure that you, uh, are paying
attention to (···0.7s) is, as far as the advertising, looking for money partners and, and talking about specific returns, specific
deals, don't want you to get in trouble for any of that, but you should get out there and start networking, find other investors,
you know, who are, uh, maybe of the same mindset that you are.
And, you know, (···1.1s) I was just thinking about somebody that my son ran into in a, a hotel who is, uh, one of the people that
we have now created a relationship with, and we're looking for a mobile home park, because that's what he knows is gonna
give a, um, a good return on the investment.
And, um, we've gotta find a big enough deal for them. I think we mentioned that in our talking, or maybe it was just PIP and I
talking, I'm not even sure. But anyway, so, uh, the next thing that I wanted to do is show you a website that could be (···0.8s) a
super help for some of you, especially on, on the finance financing side here. So let me just stop sharing here, and we'll go out
to the internet (···1.5s) and (···0.7s) share that (···2.3s) on a second (···3.2s) and set that up.
(···6.8s) There's a site called Scotsman Guide, and Scotsman has one T in it. Okay? You can sign into Scotsman Guide, you can
sign up for a, a, uh, membership to them. This is where (···0.7s) lenders go to find money, you know, so brokers go to find out,
uh, where they can get money for some of their clients.
So, um, when you sign up, it doesn't mean that you're go, now you're a broker. It doesn't mean that, uh, but you can get some
insight here. So (···0.8s) once you have a login, you'll have access. It used to be that you didn't have to get, you didn't have to
have a, a basic membership to get in here. But, um, you can see under lender search, there are, uh, residential, commercial and
mortgage banking options here.
Now, because of, and I, I strongly suggest that you go in and, and poke around and take a look at some of these, but, um, I'm
gonna go into the commercial lending part, (···0.9s) and let's take a look at multifamily. Remember, mobile home parks fall
under multifamily, multifamily properties. (···0.6s) So (···1.4s) as we go in and let's say that we were going to, now you're gonna
select on purchase, refinance, or, you know, second mortgage here, I'm gonna say purchase. We're trying to purchase a
property type being a mobile or manufacturer home park.
So they have all these other types that we might be looking for. I'll just leave it there for a second so you can see. All right,
(···0.6s) and then the property status. So here's where the, um, portion of the property that is leased could come into play,
because what they've done is take all the different people that they have on their site (···0.5s) and that have told, you know,
what they're interested in, and they are starting to filter now and only give you the responses back for the ones that have said,
Hey, it's gotta be at least 70%, or it's gotta be at least 95%, or, you know, it's okay if it's in the develop development phase or in
a lease up mode, or, you know, all these different, um, uh, levels here.
So we're just gonna say that, um, in this case, (···1.0s) it is (···0.5s) 95% lease. You know, you've got a park and it's doing pretty
well, (···0.8s) and we wanna buy it (···0.8s) and the borrower.
So (···0.9s) different types of borrowers here, including international borrowers. There are, uh, there's actually a lot of good
information on this site too, but we're just gonna say that our L L C (···0.6s) is the borrower here. So the type of borrower is also
something that it's gonna filter through. Um, no, we don't have a credit score available. If you'd say yes, then it's going to, um,
probably look at you, but it, it's gonna ask for more information. The location (···0.5s) we're gonna say is, um, let's say, let's just

say Florida, (···2.7s) there's a lot of properties in Florida, (···1.0s) and maybe it's, um, a million dollar property, (···1.7s) cheap
one, right?
(···1.8s) And then down payment, let's say that we're gonna put, um, 2200 50,000, that's 25% down, (···3.7s) and then it has a
mobile home manufactured home park section right here.
(···0.7s) And it wants to know the size, (···1.1s) the occupancy, the size, et cetera. Is it a distressed park? Um, and so on, (···0.8s)
okay? Is it an RV model park? (···1.5s) All right, so we're gonna say that this one is five to 50 home sites, (···2.5s) and you can try
different things and see what, what it will bring up as far as you know, are there different lenders that didn't show up before?
Okay, (···1.3s) so let's do a search. Okay? So it's bringing up seven results based on what I put in there. So you might put some
different things in there, you know, and change one feature, and it could change the results. All right? So, uh, strong Hill Capital,
they've got these, uh, little verified things, the, the check mark with the circles around it. The, so these, it's also telling us what
type of lender it is.
So a direct lender is, to me, it's like a hybrid between a hard money lender and a, um, a finance company, because they are
looking at the property and you know, everything that it brings, but they're also looking a little bit at the borrower and your
experience, et cetera. Um, if, remember that, if this is a larger property and you don't have experience, then you're gonna rely
heavily on your team. (···0.7s) And (···1.0s) that means that you might have to already have spoken to, you know, some
property management companies and get them on board, and, um, you've got maybe a, (···0.7s) a, (···1.0s) a panel of people
that are, are helping you on your board, um, you know, just so shore up wherever your weaknesses might be, and then you
would be presenting to these guys, okay?
(···0.9s) So the, and don't forget that a, a direct lender, when it comes to hard money or hard asset lending, it means that they
are using the asset, the physical asset, for a lot of the basis of their decision.
So it's a, it's really called asset-based lending, okay? (···0.6s) So they're looking for the, the park to really be strong or, you know,
for you to have a plan and, and have a way, uh, that you're gonna make this happen. Okay? (···0.8s) They'll, they'll work with
you on explaining things too. And, um, so let's take a scroll down here. Strong Hill Capital Land, Terra, F M C, lending (···0.7s)
Fidelity.
So these are all direct lenders. And then here's a private lender. You'll see, depending on which group that you pull up, whether
it's residential, whether it's commercial, the types of commercials, you'll see different types of lenders in here. You'll see banks,
you'll see private lending, you'll see, um, insurance companies (···0.6s) and direct lenders. And, and so there's a variety of them,
depending on their appetite for the type of property that you're putting up, uh, in the, in the questions. (···1.2s) So, private
lender, (···0.6s) various funding programs visit our website or even apply online email de deal summaries.
Oh, that's the other thing. (···0.6s) You know, PIP was talking about if there's a correspondent lender, the PIP was talking about
that, you know, if you are really bringing a deal, then you know, the money will chase the deal. But he also said that if it wasn't
a deal then, and you're not able to get funding, then that these guys will kind of tell you, uh, some of them will, will kind of tell
you what the, uh, reasoning is, or, you know, they'll kind of walk you through it if you let them know that, you know, I'm, I'm,
I'm determined to get one of these parks.
I wanna make sure that it is a deal. I think this looks good. Tell me if I'm missing anything. Do you think it's good? You know, it
looks good for funding, you know, or what can I do to shore this up? You can create relationships. And once you get on the, um,
the mailing list of these guys, and, and I know this for certain because (···0.7s) looking at some of the parks, the very first park
that I was shopping for, um, financing for, uh, I sent out, I think it was 18 emails.
Basically I cut and paste the same email content, but two different lenders that I found actually on Scottsman Guide. Within
two hours, I started getting responses back, and because I had given my email, I still get promotional materials. They change
their lending programs sometimes, and, um, I've seen a lot more programs for, uh, the short term stuff to convert to long-term
permanent financing, uh, especially with, um, the, the fix and, and um, holds.
So (···0.6s) if you look off on the left hand side, (···0.9s) there are also, uh, additional, uh, options here, filters (···0.8s) where you
can see different loan scenarios, terms and, uh, features, rates, et cetera. And then investors and flippers. (···1.3s) So do you
mind if I flip this bank?
(···1.1s) But they're gonna ask a little bit more about it. You know, if you seem to get too, uh, some too wide of a response and
you wanna narrow it down and you say, well, everybody keeps saying I need to have X, Y, Z, then these kind of filters can help
you, uh, as well, okay? Sometimes if you try to narrow it too much, then you're not gonna get much of a response. And it could
be that if you had talked to them, that they could tell you, well, in these cases, it on a case by case basis, we can consider X, Y, Z.
All (···0.9s) right?
So there are a few, and they have profiles inside of Scotsman guide. So if I was gonna look at this first one, for example, or not
this first one, but, um, strong Hill, okay? So I can look inside of their, um, profile inside of a Scotsman guide, and they have, you
know, pretty much a little summary here about this lender. They tell what territories they lend in, um, the loan programs they
have, (···1.2s) and (···0.8s) then they have their contact in contact information.
I believe if I, the last time I did this, the, uh, contact will, you know, they'll, they'll send it off to them and, and have them, uh,
get in touch with you. But (···1.2s) that's not to say that you couldn't go to the, uh, website of the, um, one that you're looking
up here (···0.6s) and get some more information about their programs. A lot of times there's additional information from there
(···0.7s) and, uh, they have applications and so on.
Um, ter the most aggressive hard money lender, and so remember, hard asset lending and the terms and the, uh, rates and
everything are gonna vary greatly. Okay? Um, I do wanna show you another area on here where you can go to the loan posts,
and this is, um, you'll be able to see (···1.9s) view commercial. (···0.9s) You'll be able to see what has fallen maybe outside of
some of these lenders guidelines (···0.7s) and where the broker has posted a loan scenario and basically put it out to all of the
members of Scotsman Guide, even if they're not some, a company that is advertising with them, but they'll post it out there
and say, Hey, this is the scenario, here are the details.
And then anybody who's interested in knowing more about it or potentially funding it will respond to that. (···0.6s) So some of
these are (···0.8s) somewhat recent.
Let's see, (···1.0s) entertainment venue in California, nobody's replied to that one yet. Hard money Loan Shopping center in
Lake Charles. Now you can narrow these down. So (···0.8s) the, the property type is for mobile home parks, but I'm just gonna
kind of give you a variety to, to, for you to see that what's out here. Um, self storage in Michigan. (···1.2s) Construction. So
there's somebody looking for a redevelopment loan, some prime commercial with a gas station, um, horse facility, okay?
Haven't seen that yet. (···1.0s) Line of credit needed. So they're putting their, uh, and you know, obviously there's one after
another on here, um, but they're putting the headers on their scenario to try to catch, catch the attention of anybody that
might be funding. So let's take a look at this one with the replies. This is a construction loan. They're looking for $9 million for a
sale storage full doc. So they're able to pro provide full documentation. They're looking for a loan to value of 45%. So they're,
um, let's see, the debt service coverage ratio.
Remember when we were looking at numbers that comes into play. So 1.4 is what they're saying. So they're trying to pitch
what their, the strength of their borrower and the strength of the deal. Um, experienced developer buying a vacant big box
property and converting to class a self storage strong demographic and strong sponsor. (···0.6s) So if you click on view the post,
(···2.9s) Then we'll get, uh, some, so we saw F M C lending was one of the people that are, or one of the companies that, um, is
already inside of Scottsman Guide, but sometimes you get others that are not inside of here.
Um, and they're posting, so they're saying, yes, we fund this, we allow blah, blah, blah. So it's giving you their contact
information (···0.5s) from those that are interested in the deal. And then we go down and it says, we're interested in this deal,
we're interested in this deal. It's probably one of those, you know, is it still available? Kind of things that you see on Facebook,
but, um, basically they give a little pitch about, you know, what they do and how to contact them.
(···0.7s) So (···1.3s) let's take a look at, uh, see if we can get it to the mobile home park side of things. (···1.0s) So (···1.2s)
property type, (···3.8s) whole home park, (···2.6s) And it might pull up some older stuff, but I don't even care if it's older, as long
as they're still lending.
So these are back in April. So mobile home park with five cabins plus two RVs. Here's another mobile home park. This one's in
Massachusetts. They're looking for 70% L T V. They had three replies. Uh, here's a 200 pad, um, mobile home community or
manufactured home community in Minnesota. They're looking for 3 million. (···0.7s) Here's a a million in Alabama. They had a
reply, (···0.7s) Georgia. So you can, I kind of look to see, you know, what, what is going on?
What are people putting out there? What kind of replies are they getting? This one in New Mexico got four replies. They're only
looking for 500, uh, 50,000 and a 70% L t V (···0.9s) stated doc. Um, so basic, this also has a, um, a glossary. So if you wanted to
go in and find out, you know, what's the difference between all these different, um, things as far as stated documents, full docs,
et cetera. We, I mean, we could spend a whole class on, on the document types and what they're looking for, but I just wanna
let you know that they do have a glossary.
So let's take a look at something like the New Mexico one. (···1.1s) Where did that go? I (···2.2s) passed it, (···1.9s) Alabama,
Minnesota, Georgia, Georgia, (···1.0s) Georgia, New Mexico. Okay, so let's take a look at this one. 70% L T V. (···1.5s) It's, uh,
they're looking for a two year fixed. (···0.6s) They've got a F I C O score of the owner there. Um, they're looking in the hard
money section. They didn't have the debt service coverage ratio, but they still got responses from four people, (···0.5s) or four,
yeah, yeah, four, I I'm gonna say people, because even though it's a company, the, um, people are the ones that are
responding.
(···2.2s) And so (···0.5s) you've got Star, Benko, (···1.3s) Bonko, (···1.2s) and they're interested in funding F M C. We saw them,
Linda, Linda. So there are some people that are just going through every time something is posted that fits that deal, they're
probably doing a cut and paste.
And then you've got, um, guilt financial, actually, they're, they've been pretty active. I've seen a few things coming through my
emails on them. Um, so that they wanna look at the deal too. So (···0.5s) now they're gonna take a look at does it fit their
criteria? They'll send it through their underwriting, you know, find out (···1.1s) what needs to be done. Um, they'll wanna see
the package of it. So anyway, (···0.7s) you, you can (···1.1s) go through the ones that would be, uh, coming up for your mobile
home kind of deals, the kind of deals that you're looking for, and do same thing that I did.
Send out an email, say, Hey, uh, we're looking at funding this, this particular deal. Um, wanted to line up some financing as we
move forward with negotiations. Want us to know, we wanna make sure that, you know, we know if it fits your terms or not. Or
as we structure the deal, we'll be able to, um, structure it better if we create this relationship. Forgot exactly what I put in
there, but it was basically inviting them to work with me on this and other deals that we were looking into.
So that's when you start creating those relationship, answer the phone, phone calls when they call back or when they are
emailing you, create those reports and, um, build those relationships so that you can look for funding for your deals in the
future. Okay? (···1.5s) And (···0.8s) basically that's what I wanted to show you. Oh, they do have good, uh, um, good articles. Uh,
they talk about market trends. I mean, I could spend a lot of time in Scottsman Guide, but you are the ones that should really
spend the time in Scottsman guide.
So S e o t, it's one T in there, S e o t s m a n G u i d e.com. And like I said, it's, it doesn't cost you anything to join and get access
to this. Remember that it is geared towards, (···0.8s) it's geared towards, um, brokers. So, uh, basically money brokers, funding
sources. (···0.6s) And (···0.8s) so it's not really geared towards you, but doesn't mean that you can't benefit from making these
contacts as well.
Okay? (···1.1s) So, and one of the questions you might ask is, do I need to go do a broker through a broker to work with you, or
can I work with you directly? Remember, some of these are direct lenders, they want to lend with you, so, um, create the
relationships, okay? And if you, if they're not able to do it, say, do you happen to know anybody else that (···0.5s) is, is working
in this niche? And, and, uh, they might have some resources for you.
Okay. (···1.3s) All right. (···0.5s) So that will conclude our section on mobile home funding, (···0.7s) and we will come back with
more information on Power team members. (···0.5s)
(···3.4s) Okay, so welcome back and let's start talking about some power team members at least a little bit. I mean, this is
something that's gonna take you some time to build your team. Um, and depending on what your strategy is going to be, it,
(···0.6s) it (···0.8s) is going to involve different team members. But let's start off with you're owning a park, and probably one of
the biggest, uh, hurdles that you'll have is the attitudes of the people downtown. (···0.8s) And even though that they need the
affordable housing, uh, that our communities provide, uh, sometimes, you know, you can, you can have people that have those
old stigmatisms as far as what they think of the parks or the people in them, et cetera.
And we already talked about the fact that, um, it's not a great basis for the, the, uh, the taxes because it's land with, you know,
very limited, um, pricing on houses there. (···0.5s) And it probably costs more for the, the, uh, folks that are living there, uh, as
far as the kids going to school and so on.
But anyway, (···1.1s) so (···0.6s) if you are in (···0.7s) a, uh, especially if you're in a smaller town where you can easily go down
to, uh, the, the (···1.2s) government buildings, et cetera, and, you know, make an appointment or just stop in and say, Hey, a lot
of times if it's small town, I like to stop in and say, Hey, you know, who's in charge of this department or that department? And,
you know, I'd love to sit down and talk with you with a few.
And you find out sometimes that some of those people working in those offices are interested in investments, like looking for
potential partners, or sometimes they'll have to be outside of their jurisdiction, so they don't have a conflict of interest. But we
have gone to, um, uh, the, the city and county buildings and, you know, got talking, again, it's all about building rapport and
relationships, but you get talking to people and, oh, yeah, you know, I did so and so, and I've been thinking about this.
Well, if you're easy to deal with, then they might wanna be future partners with you, or at least be more receptive to some of
the things that you're putting out there or how to, to, uh, finagle through the, the, uh, the maze of things that might, uh, be in
front of you as far as getting things approved or maybe making some changes or, um, proposals, et cetera. (···0.6s) So on the
screen here, we've got a few different things that, that just ideas.
You know, you wanna make your local government officials and anybody that's working for the, the city, town, the county, the
town or whatever, you wanna make them part of your team if possible. You definitely don't want them on the other side of that
line in the sand. So if we can work together, that's the best. We do that with housing too, especially with the city inspectors.
(···0.7s) But, you know, getting them on your, on your team is a matter of coming across, you know, friendly, approachable, um,
on the same side as far as goals, et cetera.
You know, they don't wanna see ugly stuff. We don't wanna see ugly stuff, you know, so we try to do what we can to handle
things professionally and show that our, (···0.6s) our, uh, investments are a reflection of that professionalism too. (···0.7s) So, as
it says here, (···0.6s) one of the things that you might wanna do is check with the local law enforcement to see if there are any
problems with criminal activity in the area. You know, it might be that the, uh, folks that are allowed to be in some of these
parks that are not as well run could be a problem to the community.
And if you are, um, going to be, let's say, uh, implementing (···0.7s) some kind of screening that has been lacking, then you
know, these folks might, may be on your side rather than looking at it like, you know, it's just a problem, location, and, you
know, don't let 9 1 1 be a joke in your town and all that kind of stuff. But, you know, be on the same team as far as that goes. If,
if you're doing some kind of a turnaround to clean it up (···0.7s) and, you know, take a look at the, the tenant base and, and say,
is there a problem here?
And can, is changing this going to change the value of the property too? Um, talk to the community development folks. Find out
if there's any grants or community programs that you might benefit from. Again, this is another group that is trying to build up
the community. So let's see if we can get on their side. Uh, the, the, um, neighborhood stabilization grants that took place years
ago were, uh, a great resource, but there might be some other things either from the, uh, city level, the county level, the state
level.
Sometimes you get programs that are, use it or lose it. (···0.6s) So if they know about things that you might be able to benefit
from beautification or any kind of repairs, you know, the, um, the, the way that the property is, uh, viewed from the, the street,
et cetera, you never know. So finding out about those kind of, um, programs could be very helpful.
Uh, it could be that (···1.0s) there, there might be programs to help some of the people that wanna buy the homes in the
property. Uh, there, there could be a, a means for them to be able to do that, uh, first time homeowner kind of thing. You
know, it might not be, uh, as strict as having to be real property, but it never hurts to ask. So that's what you should do. (···0.8s)
Attend the planning board meetings, or at least read the minutes.
It says ready the minutes, but read the minutes so that you know what's being proposed and who's presenting the projects, um,
which board members are supportive with the city and the town's business growth, or their housing pro projects and so on. So,
um, many times if you go to the as official city website or county website, depending on, you know, who's in charge in the area
that you're gonna be owning, um, you can tell what the, what the flavor is, you know, as far as what their concerns are by
reading the minutes and looking at what kind of projects have been presented and, and out of those projects.
So you know, what's getting approved or what's getting sidelined, and, you know, who's, what's the best way to approach it. So
sometimes just knowing who the players are can give you a little bit of a benefit. Um, I know when it comes to judges, there
may have been times (···0.6s) that allegedly (···0.5s) that, you know, when one judge was sitting, when we were going up for,
um, uh, a decision (···0.6s) or taking a case in front of them with, with, uh, residents, that, you know, we might have had a delay
that day until the other other judge was sitting that was much more friendly towards our causes.
That might have happened a couple times in the past, (···0.8s) but, you know, you have to know those things in order to know
what your strategy's going to be. So know the players. (···0.8s) If you can meet with the town planners and find out what their
vision is for the housing needs there, that could give you some insight. You know, it might be the difference between getting
the right people on board and being able to expand your park to that, uh, piece of land that's attached to it, or get a variance
that's if you're right on the edge and getting a variance to be able to build out more there.
Or if it's not the park that you can do, if they don't wanna expand the park, what else might you be able to do with a, an added
piece of, of land that could be, you know, hand in hand with that property? Could you put up storage buildings? You know,
what, what might they, what might you propose to them?
Well, if this was your property, what do you see as, uh, something that would meet the, uh, town's needs or the, the tax
database or the tax base, or, um, put it to them and let it be part of their solution too. You might have already thought of
whatever they think of, but, um, you know, if, if it's coming from them, then you know, their idea, their, you know, pushing it
through. I'm just saying, you know, sometimes it's a matter of perspective. (···0.6s) Doesn't matter whose idea it was. If you are
able to get the, the win out of it, uh, talk to the city inspectors and find out if there's anything that they know of that has been
an issue in the parks in the area.
So (···1.2s) I have, um, stopped utility vehicles before. It turns out that the, uh, the guy that I stopped in one of the mobile home
parks actually recently, (···0.5s) I thought he was working with a utility company there, maybe to identify, you know, problems
with the streetlights or something. I wanted to know what was going on, especially if there was any kind of violations.
But it turned out that he was just one of the guys that, uh, was marking the, um, places where the, the lines are. So when you
dig, you don't hit the lines, you know, whether they're electrical, gas, et cetera. (···0.7s) But, you know, there's an opportunity.
So I was wrong. He wasn't somebody that was, uh, looking for violations or any issues, but I did say, Hey, do you ever, you
know, what areas do you cover? He had a 15 mile radius. (···0.6s) And I said, do you, are you ever in parks like this, you know, in
other places?
And he said, absolutely. And I said, do you know, do you, uh, do you have any interest in making any money on the side (···0.6s)
telling me about properties that are maybe vacant or for sale by owners and turn him into a property finder? (···0.8s) So he had
no problem with that, got his, uh, number right then and there, texted him and made sure it was good. Hey, did you get this?
(···0.7s) And, you know, sent him our website and our, um, you know, property finder landing page that says, you know, just all
you had to, all you have to do is tell us about it.
If we buy it, you know, we're gonna pay them. So (···0.9s) don't take something that turns out to be not what you expected and
walk away with nothing. Walk away with at least telling somebody what you do, you know, and finding out, do you need, do
you know anybody that has, uh, an issue with their home or their property, whether it's here in a mobile home park or another,
because you might be an investor of multiple types of, uh, real estate. So, um, just saying any opportunity to talk to somebody
is an opportunity for you to, um, expand your business, or, you know, tell one more person that might be able to tell other
people you never really know.
So, um, just wanted to put that out there. But the, the city inspectors, (···1.2s) if they are, you know, (···1.1s) if they are seeing
things that are eyesore or, uh, a problem, especially with the parks, you might say, well, I'd, I'd like to be a part of, of not having
that problem for you any further. You know, so (···0.7s) if you are on the same team trying to get the same objective, uh, then
(···0.8s) all the better for you, right?
(···0.9s) So try to get people on your side, especially with the local governments, because they can certainly be, um, a big asset
for you too, (···2.7s) other team members. So you're, if you don't already have one, then you probably will be wanting an
attorney. (···0.7s) And the, (···1.3s) the laws, as we said before, are different with mobile homes, especially when they're owner
occupied on rented land than they are for, say, apartments.
So it's not just multifamily, but specifically have they had clients that work with mobile home parks or, um, maybe some other
aspect that's pretty close to that, depending on what your strategies are going to be. You know, maybe either seller financing
documents, um, the transfer of personal property, um, you know, so things that are related (···0.7s) and, uh, you know, landlord
tenant law might be another one.
Um, but we're gonna take a look at some resources there. So we're making sure that you have somebody who is at least
familiar with the type of property and the type of activity that you're gonna be doing is gonna be important. Uh, c p a with
commercial property, especially if they have mobile home park clients (···0.5s) and, you know, some resources for your 10 31
exchange. If you're planning on doing any kind of sale in the future, and you have a large capital gains that you're probably
gonna wanna strategically, um, roll that into another property, um, maybe that, (···1.1s) maybe that's part of your, uh, your
plan overall with your investor partners too.
Uh, property management, (···0.9s) if you are not going to be on that property running it yourself, (···0.8s) chances are you
probably gonna wanna have some kind of a property management solution. Now, that also depends on how big the park is and
what kind of conveniences you can train people to use.
(···0.7s) And I say train because everybody needs to be trained as far as the expectations and, um, what the process is gonna be,
whether it happens to be your team, whether it happens to be the residents, uh, sometimes you have to train yourself to,
(···0.5s) but, um, the, (···0.8s) the property management can be a really big piece of this if you are going to have other people
showing your properties, uh, if you're gonna have people collecting rent, et cetera, we'll talk more about that.
Uh, but that is definitely a potential team member. And then repair companies, again, this goes to whether or not you're going
to be (···0.7s) having homes that you're gonna have to fix, or if those are all tenant owned homes and you're only responsible
for the common areas. And so the, the types of, but even if you know what, (···0.7s) I think even if you are the owner of just the
property, you're only lot renting the lots.
It doesn't hurt for you to have resources for the people that are living there owning those homes. If, 'cause they, they probably
will ask you or your team about it. So I would still collect those. Uh, so those kind of repair companies might include electrical,
(···0.7s) because in the common areas, you'll probably have some streetlights. You'll have, uh, roads possibly that need paving,
if there's any potholes. Uh, you wanna be responsive to those things 'cause you don't want people's vehicles to be damaged
and, and all of that.
I wish I could say the same for some cities that they were thinking about their, their, uh, constituents, but it doesn't always
happen. (···1.7s) I say that because I've had experience with those. But anyway, um, signage and, uh, let's see. Plumbing.
(···0.6s) If you are on a septic, a well and septic system, you especially wanna make sure that you have that covered. And any, if
the pumps go down or if there's any problems with the, the systems, you wanna make sure that you have that team ready to
go.
And we've talked about that before too. Now, if you do on the homes, then any kind of home repairs, like roofing and plumbing
on the home or electrical in the home, HVAC skirting all those team members to take care of those things. Um, and if you have
amenities, if you have a laundry room or you have a clubhouse on that property or, uh, tennis courts or anything else, you
wanna make sure that all playground, that's the other one that we were talking about before. You wanna make sure that all of
those are maintained on a regular basis, and that you have, uh, folks that can handle those things on, on call if you need.
You might not have somebody that is working on payroll. So lining up those, um, those folks that can work on it, that will work
on it. And, you know, setting something up so that if there's an emergency that you're on the top of a list, those are always
things that we wanna do. Um, you're gonna be needing your probably gr uh, grounds people or landscaping, depending on
where you are in the country. You might need snow removal.
(···0.9s) So, uh, take care of those. But on top of that, what happens if you have a home that needs to be removed? Maybe
you've, uh, inherited something because it was abandoned and you go through that process and it's not something that you
want on that, that, uh, lot. You might have somebody else that has a newer home or, uh, something is in better condition. So
movers, installers, you know, possibly somebody that can crush something down or take junk off, et cetera. Um, lenders, you're
always gonna be looking to expand your financial resources.
It's your job to increase your capital resources as the c e o of your company. (···0.9s) And (···1.0s) it could be that mobile home
dealers is, especially if you have vacant lots that you're able to fill, um, possibly working something out with mobile home
dealers (···0.7s) and, you know, trying to encourage them to put newer homes, maybe even on your lot. Maybe give up a three
months worth of, of rent so that, you know, if it takes two months for things to typically sell, they've got something already set
up and ready to go for the next person that wants to move in.
(···0.8s) And that, then you've also got a, a nicer, newer home on your property. (···0.7s) And, um, so you can work out deals
with, with, uh, mobile home dealers too. Um, insurance agents and brokers, you know, both for protecting you and your
property, as well as offering that to the, uh, the folks that have the homes. (···0.7s) And, uh, it's always a good idea to, to make
sure that you're properly covered for the liability and any loss of, uh, buildings, et cetera that you might have.
Make sure that you're not underinsured and be sure to ensure anything that you can't afford to replace. So have somebody
come and, and take a look. You might even go to a, um, uh, a claims adjuster. (···1.4s) So a, uh, claims adjuster for the public is a
public adjuster, and they can oftentimes act as a consultant to make sure that you're carrying the right types of, of insurance
and, (···0.6s) and, uh, giving you insight as to how different insurance companies might work and, and so on.
Because anything that you can do that is going to help you keep your cost down, including the insurance, is gonna be a plus for
you too. Okay, (···1.5s) let's see. Uh, the other one that that kind of comes to mind, um, people tend to forget about the, the
fire officials, you know, so the, the, the folks that are gonna need to respond in the event that there's an issue.
So even a, a consultation, if there's a, a way for you to make sure that getting firetrucks in and out, uh, or that the, um, water
supplies are properly (···0.6s) functioning, et cetera, uh, that's another thing that can affect insurance that people don't think
about. Um, and if you've got a, a (···0.8s) common building like a clubhouse, that kind of stuff, the sprinkler systems (···0.7s) and
the, uh, fire extinguishers, et cetera, have usually an annual inspection kind of thing.
Nobody usually thinks about those, but, uh, there may be some requirements. You wanna make sure that it's not in any kind of
violation mode or status when you acquire the park that you might have to remedy when you become the owner of the park.
So, (···2.8s) some power team sources, (···0.8s) the best resource is going to be referrals from investors that are doing the type
of investing that you're doing in that area.
Um, maybe that's an opportunity for you to open the door to talk to some mom and pops. So you might even say, you know,
I'm looking at a park in the area and I'm trying to put together some of my resources. I was wondering if you could share with
me who you use for X, Y, Z, (···0.7s) you know, and then get to chatting with them again, (···0.6s) build rapport, create
relationships.
You never know when they might be ready to, uh, retire. And now, you know, do you mind if I keep in touch with you every
now and then if I have any other questions? You know, would it be all right if I either take you to lunch or something and, and,
you know, get a, a little bit of your thoughts there? Um, if you are not talking to a mom and pop kind of place and you're
dealing with a professionally managed location, then (···0.7s) great for that too. You know, you're, you're picking the brain of a
pro, right?
(···0.7s) So create relationships with those two. It doesn't have to be adversarial, it doesn't have to be competition. Sometimes.
I know you will come across a personality that's like that, but isn't it great to know who they are so that you know which parts
you're not gonna spend your time kind trying to, uh, uh, acquire properties that it's just gonna be a pain for you to deal with?
You're probably going to, um, (···1.0s) you're, you're probably gonna get to know, well, I hope you get to know all of the parks
and your target area and the people in the players that are involved there, um, to the point where, you know, when somebody
says, oh yeah, Sally over here, or Sherry over there, uh, at such and such, you already know what they're talking about.
As far as, you know, the, the, the mindsets or the, whether or not they're friendly or whether they're not, they're helpful, but if
you bring something when you go to talk to them, that can make a huge difference in the outcome. Um, a lot of people aren't
heard a lot, you know, so if you're asking for their advice, you know, and as long as it's not an imposition as far as the time and
the things that they're trying to get done, uh, monthly reports or, or dealing with residents, et cetera, um, if you can be
respectful, you know, maybe bring them, I don't know, (···1.3s) donuts, coffee, you know, uh, uh, uh, some kind of way that
says, I appreciate you or I am, um, I, (···1.3s) I understand what you're going through, that kind of thing.
It could be a little plant, you know, who knows.
(···0.6s) But (···1.0s) definitely create those relationships. It's always nice to give something to somebody as you're asking
something from them or of them. Uh, referral. So referrals from managers in the area can be really helpful. (···0.7s) And, um,
referrals from the residents themselves. Sometimes the residents know who the really handy people are as far as HVAC systems
or, uh, electrical and so on.
Or you might even trigger their, uh, their thoughts by saying, you know, whose trucks do you see in here normally handling, um,
the (···0.5s) electrical or the, uh, move-ins or, you know, so that person that's always there, the Gladys Kravitz kind of person of
the neighborhood that PIP was talking about, you know, the one that always knows all the stuff that's going on. Those people
can be great resources on multiple levels. Um, not just the, you know, the folks that might be problems or somebody that might
be looking to sell their property.
Um, yeah, we just gotta lead on some, somebody that, uh, their neighbor knew that the woman was not feeling well, but she
still shows up to take care of the property, but she's not living there. So we just got one from a neighbor. And that's kind of
what we're talking about, you know, the, the referrals from and, uh, the updates and far as far as what's going on, uh, referrals
from service providers. So anytime that you're talking to a service provider for, uh, whether it's electrical, plumbing, um, or any
of the, anything else that we've mentioned, always ask them, Hey, by the way, do you know of anybody that handles blah, blah
blah in these parks?
(···0.6s) Okay, (···0.9s) you can always use Google. I Google everything, you know, and there's always an answer, and it's always
quick. And sometimes there's thousands or hundreds of thousands or millions of answers, uh, depending on what, what you're
asking. Um, but I, I Google a lot of things. And so your power team is no different there. (···0.6s) And then Facebook groups, I'm
gonna show you a couple of things here.
Facebook groups, LinkedIn, you know, any kind of social media that, uh, may (···0.8s) end up with the type of referral that
you're looking for, whether it's a professional management person or whether it's a a service team person, you can find those
through the social media resources as well. (···0.5s) And websites. So I, we already talked about some of the referrals that were
on, um, mobile Home Park store and on mh village.com, (···0.6s) and some of those resources on there could be one of the ones
that you are using.
And they're not the only ones out there. (···0.5s) And so keep that in mind. Okay. (···1.6s) I did pull up some examples (···0.7s) of
what I found just recently in some of the Facebook groups (···1.0s) and, uh, Facebook marketplace, and I forget which ones I
pulled from where, but, uh, Florida, this, these three on the right hand side were from the Florida Mobile home, um, investors
groups.
But as I was going through, looking at either, I, I was actually looking for mobile homes, but these ads popped up. So here's one
that says (···0.7s) we move, buy, sell mobile homes. Whoa. Okay? So there's multiple resources right there. We move, buy, sell,
(···1.0s) move, buy, and sell. So that could go in a few different places on my ca, my, uh, contact log (···0.6s) best deals, if you
wanna buy, uh, or if we can find for you if you need one moved, or, uh, um, if you need one moved, I think that's (···1.2s)
probably on or off your land, uh, we can help.
And so the movers of, uh, of these properties know whether there's stacking 'em on some kind of piece of land somewhere.
And if you are looking for one to fill up one of the vacant lots, um, or maybe you have a side business of either flipping or, uh,
doing seller financing (···0.7s) or renting, et cetera, then um, these guys could, these types of guys could be of help for you.
That one happened to be in Tennessee. Um, so (···0.9s) not sure if you read Spanish, but you know, there's a cleaning company
here, the name, wherever. (···0.8s) And so you can, uh, you can probably, they, they might have put it in there in Spanish, but
you could probably find somebody if you don't speak Spanish. But their, their ad was actually in English cleaning service.
We clean (···0.6s) yachts too. Okay? Um, so in, in that case, you know, you might find a cleaner for your property there.
Underneath that, there's somebody that fixes leak leaks and does roof repairs. Um, and then over to the right hand side, there's
somebody that's licensed and insured for junk removal. (···0.6s) And so these kind of things just pop up as you're looking for
other stuff, but if you were to put in a search, you might find them. Or if you put in a post, say, Hey, does anybody know a good
HVAC person in the so-and-so area?
I mean, a lot of these organizations are set up to support the investors that are members that, that are, um, looking for either
properties and or resources. (···0.5s) So these can be great, um, great things to come across, but make sure that you hold onto
them, save them, (···0.6s) and, uh, that you are, uh, storing them somewhere so that when you need them, (···0.6s) you'll find
them all, whether you're taking a screenshot and saving them on your computer, or whether you are taking them and putting
them in an actual contact, uh, log, like a, a (···0.7s) Microsoft off office or some kind of a (···0.9s) C R M so that you can, uh, just
pull them up.
You might need them in multiple areas depending on where you're going to be, um, where (···0.9s) you're gonna be investing.
So you might have multiple cities, multiple states, et cetera. (···2.7s) A few additional resources, I told you I was gonna take you
out to a website, and that's to look at attorneys.
I think it's a pretty cool website. So I will take you there. It's called avvo.com. (···1.0s) And as far as property management, I'll
take you out to iram. I mentioned that before. If you have a substantial sized park that you're looking at and remember, you
need the, the team that is, is knowledgeable on, on, uh, it's not just about leasing the, the, uh, property, the space, or, um,
knowing the laws, et cetera.
But these guys are also, when you look at the different training designations, they're also well versed in how to, um, get the
financial results that you want by (···0.8s) minimizing the expenses and looking for opportunities to increase the income and
therefore making your property more valuable. Um, the other one that I, I just kind of put on here was the N A A, which is the
National Apartment Association. And I told you before that a lot of times the (···0.6s) people that work in the apartment
communities, the professionally, apartment commun, professional apartment, community management folks (···0.5s) are
oftentimes a good fit to bring into the mobile home side of things.
So I would say that those that are, um, working with the affordable side of housing (···0.7s) and or the lower side of the market
rate are probably great folks to understand, you know, the, the clientele that you're gonna be dealing with. (···0.7s) And, um,
and that's assuming that you're going for the affordability side.
If you're going for the lifestyle side, you know, then those, uh, a and b property folks, you know, that are used to ha you know,
there's different concerns with different types of tenant bases. You know, some are more concerned about safety and the
economy side of things. Some are more concerned about truly the lifestyle. And, um, I had a lady in, in, uh, New York property
that was (···1.2s) all upset about how the sidewalks weren't cleared off from the snow because she had to step over about two
or three inches of snow that was, that was sitting there, but she had really high heel boots.
So you know how that can be kind of tough, right? (···0.9s) Maybe you don't, I don't know. (···0.5s) But anyway, the attitude is a
little bit different, but it still is something that you have to address because they're your, your customers. Um, so understanding
your customers is important. (···0.7s) Then there are also professional associations. So a lot of times, you know, a repair
company, whether it's roofing or electrical or et cetera, they may be members of, uh, oh and pest pests as well.
Um, they may be members of some professional organizations to boost their credibility and, you know, with their customer
bases. So checking with some of those associations, if you're having a hard time finding referrals could be another resource for
you. (···0.6s) And then here's one that we do a lot, uh, and I just had to, one of, one of my boys do this just the other day,
somebody was installing countertops in a property, and I was like, look, they've got the vehicle out there.
They're, they're working. Go stop 'em. Find out, you know, how much that is, and if they get a card and that. So they're used to
that now. But anytime that you see somebody that's working in the areas that you're going to be doing, working in or doing the
kind of, um, job that you may need somebody for, then you know, they're out there working. Or you, maybe you're at a, um, a
supply place, whether it happens to be Lowe's or Sherwin Williams or, you know, a plumbing fixture kind of place. Um,
whatever it happens to be when they're getting their supplies early in the morning, that's another place that you can find some
of these service teams.
But oftentimes, if I'm stopped at a stoplight and I see a service vehicle, you know, I'm clicking, uh, with my phone. 'cause we all
have our phones with us. I'm clicking with my phone, making sure that there's not any police any nearby that think that I'm
gonna be continuing that after I stop. Um, but anyway, I'm, I'm taking pictures of those. And the signs on the roads you might
have to pull over. Uh, it might be in a parking lot that you see those kind of, uh, vehicles, but those still are good, um, good
sources to be able to call folks.
They're out on the road. They're, they're looking for business and they're doing what we need to have done, so why not
interview them? Um, so (···0.8s) let me take you out (···1.2s) to those sites. Hang on a second here. (···2.6s) Get back to (···1.5s)
our internet (···6.3s) and we'll take a look at that, um, attorney site.
Okay? (···1.3s) So avvo.com, (···0.6s) you can go to this site and, you know, they've got, it's a, a resource for attorneys. So not
everybody is on here. However, when I put in, let's, I'm just putting in under the find a lawyer, uh, real estate and then
whatever city, and then hit search. (···1.8s) And if I scroll down, you can see that there's specialties underneath, underneath
there too.
But, um, now it's going to bring up the first things that it brings up. You can see it says add right from the beginning. All right?
(···0.8s) So those people have paid to, to kind of be up there. (···0.6s) And then underneath that, you'll probably see some of the
same ones again. Um, they have ratings. If you look over to the left hand side, they have some that have free consultations. Uh,
you can do the click on it, no misconduct. It would be nice to have a lawyer who knows how to not get hit with a misconduct
thing.
Um, and if you, we put in, uh, real estate, but it, you've got an also practice inbox right here. (···0.9s) So could be, uh,
bankruptcy and debt or business or, uh, let's see, (···2.0s) tax, construction and development, that would be another one. Pops,
possibly land use and zoning. So if you're looking to expand on your current park or looking at the potentials, that a, an
opportunity has to try to find the value in it.
Landlord and tenant is another one. So there's a few other things that we might, uh, we might add on there, but (···0.8s) for
now, I'm just gonna leave it (···1.0s) at the, uh, initial search (···1.3s) and kind of show you what this will tell us here. Let's see.
Experience knowledgeable here to assist you experience in all areas of real estate law. Um, trusted advisor for commercial real
estate and general business law matters that, uh, matters.
So I might click on, uh, Charles here, (···1.1s) licensed for 33 years. All right, so let's take a look at him. He's got 12 reviews and
five stars. Got an 8.1% rating. This is what I like. (···0.6s) It tells how much of their practice (···0.6s) is, uh, made up of these
different, um, portions here. So even though I put in real estate, there could be other parts that they, they do more of. So they
have corporate and incorporation.
So if you needed a company set up, they have commercial real estate is 33% real estate, 33%. So that's a lot of real estate. So I
would wanna know more about the type of commercial real estates, uh, properties or the asset classes that they deal with.
(···0.9s) So I'm gonna read more. My background includes extensive commercial real estate experience, including acquisition,
des and de, uh, disposition and leasing have participated in transactions throughout the United States and internationally. Oh,
okay. So depending on what we're doing, this could be, you know, right up our alley, uh, beyond real estate, I've handled a wide
variety of transactional matters as well as commercial litigation and alternative dispute resolution.
Additionally, I've been involved in complex securitized asset transactions involving hundreds of millions of dollars. I would
welcome your inquiry. Okay? So this would, depending on how you know, much experience you need, you know, or what
you're gonna be doing, this would be possibly somebody that I would use. (···0.7s) Okay? And then they have a section on here
for how to get in contact with them.
(···0.9s) And there's, let's see, (···0.5s) there's a good standing, they've been an active member here since 1987, uh, answered
521 legal answers, okay? (···1.2s) And they didn't find any professional misconduct. That's good. (···0.7s) You can see the full
resume here. Okay? (···0.6s) So they don't, al they don't always have all of this here. (···0.9s) So this could show a little bit more
background (···2.3s) kind of cool.
And then you can go down to the reviews. Uh, I don't know how he did it. There's only 12, but they're all five star. And then I
would read what the reviews say, you know, what did they do for them? Or is it all their buddies? Did they get 10 friends and go
take 'em to state dinner? (···1.0s) If they did, they spread it out over a few years. I could tell you that. (···2.4s) And then
sometimes other attorneys will also, um, write recommendations too. (···2.5s) So I pretty good.
And then the link to the website is there as well. Let's see, about cost 2 95 to 3 95 an hour, which (···2.2s) I think my guy is like
three 50 an hour. So that's, that's, (···1.1s) and that, and mine's not in Atlanta, but you know, (···0.8s) that, uh, looks pretty
(···2.5s) normal. And then it is got the (···0.6s) retainer. Some attorneys require an upfront payment, (···0.7s) so he, they always
require a retainer.
So I did mine. All right, so then I can, I can mark that one down. Maybe I'm gonna go back to that one. (···1.2s) And let's see,
(···1.3s) Might scroll down a little bit more. Uh, (···0.6s) assist you with your real estate disputes. I hope not to have the
disputes. Let's see, focus of a boutique law firm (···0.8s) experience representative. What's this one? Closing attorney for
residential and commercial closing attorney. Okay. Uh, major brown law closing attorney service brings you safety, comfort
(···1.0s) office or remotely.
Okay, let me see what she's got. (···2.3s) I just noticed the one underneath that is an attorney and a judge. (···2.1s) Okay?
Closing attorney. So (···0.7s) they've got 45%, uh, probate. Now, if you're looking for assistance with any kind of finding probate
properties or having an issue with somebody who maybe has a, a park or, um, that, you know, family is trying to, to work
through, 'cause remember how many of these are mom and pops and they've owned 'em for a while, right?
So if there's any kind of issue there, that might be a, a (···0.6s) plus (···1.3s) 11% real estate. (···1.0s) So she had real estate on
there, and that's how she came up. (···3.7s) Judicial or virtual closing. (···1.5s) So I wonder how much, what the rates are,
(···1.2s) but I would go through, honestly, I would spend the time go through and read everything (···3.5s) Contingency, (···4.0s)
okay?
So it didn't have the, the actual hourly rates. (···1.0s) Sometimes the retainer required. (···3.8s) Okay? (···4.5s) Licensing, good
standing, full, full resume. (···3.5s) Georgia State Bar.
(···2.1s) Cool. (···0.6s) So anyway, this is how I would spend my time if I was like, not knowing where to start, I might go through
this list of folks (···1.1s) and (···1.2s) look for people that have the kind of, uh, ratings, experience, um, keywords in their bios
that I want, (···0.8s) and Oh, (···1.8s) commercial litigation. (···2.7s) And, um, if I'm at battle with somebody, there's a few
litigation attorneys here that, uh, looks like they have experience (···2.5s) standing A (···2.0s) B V O rating.
10, okay? (···1.3s) 20 years experience. (···1.0s) Anyway, you get the point. Uh, so the next thing I wanna show you is I rm
(···0.9s) hopefully that was a, a helpful resource for you. (···0.8s) And they do have q and a, uh, sections on there.
And you remember that one guy had 529 answers. So there was a section on there that, uh, I think had questions, uh, where'd
it go? Yeah, so the q and a browse for a, a special, here's landlord or tenant questions, let's click on that, (···1.3s) tenant rights,
et cetera. So you might find, how do I keep someone from changing their address to mine to squat off of me? (···1.1s) I don't
know.
So there could be some interesting reads. There might be better than watching Netflix, more, more, uh, entertainment than,
you know. Um, but certainly a, a good resource along with, um, rocket lawyer nolo.com and some of the other ones that are
out there. (···3.9s) So iram, the Institute of Real Estate Management. This would be where your, um, folks that have the, the
experience.
I wanted to show you some of the certifications. Certified property manager, accredited residential manager. You can click on
those and see what's, uh, what's there. Pip, did you have something that you wanted to, I (···0.9s) see you. (···1.4s) No, we're
just, uh, well over 40 minutes on this Section. Okay, we're, we're ending it after this. Cool, just a couple things. All right. So
thanks for hanging in there anyway, but, uh, check out some of these de designations and you'll see what they have to go
through to become accredited, uh, accredited residential, uh, management, um, residential managers, et cetera.
(···0.6s) And then the other thing that I would do as far as resources, if you say, Hey, yes, I want somebody of this caliber, then
to go over to, uh, their membership. (···1.5s) Let's see, where did it go? (···1.2s) Publications about, ah, (···0.8s) here it is under
about, and then chapters you can put in, um, wherever your property is and find a local chapter. Get in touch with somebody
(···0.6s) who, uh, may be able to give referrals or, uh, put it out there for their, (···0.7s) their, uh, chapter (···1.0s) folks (···0.5s) to
consider helping you out.
(···1.0s) So there you go. (···1.7s) Okay. (···1.4s) So just wanted to give you those couple of resources while we're here. Sorry we
went over again. But (···1.3s) anyway, good information (···0.5s) and we'll see you on the next video. (···2.0s)
(···2.7s) Okay, so after a few little technical difficulties, we're back at the spreadsheet and you'll find that this looks very familiar
because it is what I had the screenshot of in one of the slides. So now it's live and we can play with it a little bit and, uh, change
some numbers if we needed to. Remember, I set up the column that has the asking price that the owner wanted for the
property. They were asking 5,000, but we put in 2,500 and said, let's see if we can work with this number.

(···0.7s) And the, um, the caveat was that we wanted to be able to pay this when it's sold. So whatever the situation might be,
(···0.5s) you know, if it, if you've gotta go, alright, well, I, I can't get 'em to wait until it's sold. I'm gonna have to come up with
$4,500. Now let's see if I can go to Aunt Mary or somebody and, and borrow that money for a period of time. And then make it
worth their while, you know, so that they can get a little, some of the extra maybe, you know, an extra, um, couple of, uh,
games at the bingo parlor.
I don't know. So, uh, but now you can see these and make your notes next to them 'cause I'll make that spreadsheet available
to you. But let's go down the left hand side. I wanted to throw in a couple of extra things here, (···0.7s) like the existing loan
that could be on the property and make sure that you had something that you could add in there. Uh, if there's any arrears due
on the lot rent, um, or there could be other things.
You can insert a row and say, you know, they've gotta pay the tax on, on something. And, and that's part of this deal and we
wanna put it in there. (···0.5s) And that might change the price a little bit, but at least you've calculated what it's gonna cost.
Um, then the lot rent I put on there, is it negotiable or not? Is there any h o a fees? (···0.7s) And that could be that you have,
um, annual fees, you have mu uh, monthly fees. Remember that you, if you have an annual fee, you're gonna have to put the
monthly amount in here and adjust that accordingly.
Um, any utilities. So it's coming up with a monthly cost. There might be additional expenses. I, I'm not really sure. You kinda
have to build it out and, you know, make it represent what your deal is, uh, what you know, what you're building it with. Um,
we've got the, from the buyer's interview, okay, how much have you set aside for your down payment? And that question, you
know, the answer to that question can go right in the space there, where the 3000 is in this case, um, what have you, what are
you budgeting for your rent.
(···0.6s) And then you can back out the lot rent it looks up and it, uh, picks up what the lot rent is. (···0.9s) We talked about if
this was a wholesale deal (···0.6s) and what the net profit would be. If they, if you got 3000 and you had to pay 2,500, the net
profit's gonna be 500. And that's without you doing anything. That's with the investor doing all the work. And then, uh, the, the
cash price, (···1.1s) if you were gonna sell it outright, you know, all at once and make a, a $1,500, um, outlay basically, 'cause
you're taking, (···0.6s) oh, you know, that would've been a $4,500.
(···0.6s) So that's gonna change too. 'cause we're, we could, we could be taking a down payment and going, you know, with the
3000 there, um, yeah, 4,500 minus the 3000 is 1500. It's still cash out late. 'cause you, it's 22 5. Yeah, (···2.9s) but you'd have to
go back and, and change the, uh, down payment for this one.
I don't wanna change it for the bottom part because it's gonna calculate in there. But you know, remember that, um, you're
going to have, um, scenarios that aren't exactly the way that I've laid it out here. But this is just kind of to get you going on, on,
uh, how to think it through basically. Okay? (···0.8s) So sell and then sell with seller finance. This is the part that I really wanted
to work with you on (···0.8s) and (···1.4s) the present value.
Uh, let me scroll down a little bit. (···1.4s) The present value computations and everything, using your calculator, you can put in,
oh, what the, uh, the, uh, 6.5% I think it was. So you could put in the 6.5 there. Whoops, 6.5. (···0.9s) And if you notice, (···1.8s) I
did have a message on there so that if you hover over the ones that have the, the red square or the red triangles in the corners
there, um, don't let that exceed your usury laws.
(···0.6s) So that's 6.5. Let me just, (···1.2s) of course I'll change all of this by the time you guys get it. So, oops, not that one.
(···6.2s) So there you can see the 6.5 and then, I mean, if we wanted to, we could do it in quarter points two. All (···0.6s) right.
And (···1.1s) the other one that we were solving for was the number of months.
(···0.6s) And in this case it was 71.92, almost 72 months if we did it at 12%. So you can put your results in here too. Okay.
(···2.6s) And (···1.1s) I just kind of used the, the notes to keep track of (···0.6s) what I wanted to tell you. (···2.0s) And then
(···1.0s) calculating your cash on cash return for the first year. First year you got 12 payments of $450.
I (···1.6s) thought that was 5,400. I'm pretty sure that was. (···6.0s) As you start changing the scenarios, don't forget that you've
gotta go all the way through everything to, to um, uh, get all your results. (···1.2s) So lemme just double check that. 12, (···3.3s)
12 times four 50.
Yeah, (···1.2s) 5,400. Um, a good way to check that is if I had the calculation in here (···1.8s) equals (···2.3s) four five oh (···0.6s)
times 12. (···0.7s) So that's the formula, okay. Oh, it probably hit times two. Uh, then the out-of-pocket was looking at the 1500
and the break even 1500 is what we have out of pocket.
If it took $450 to come in every month, how many months would it take before I would have all my money back? And that's
what the break even is figuring out (···0.5s) how many months. (···1.1s) And you'll see the E 50. So you could go e then 50, 1500
divided by, and then, uh, the E 20 is gonna be the 450. So three months to get a little bit over three months to get all the money
that we had out of pocket back. And then the cash on cash return pip and I calculated that earlier.
So that's that scenario. And if you understand how that's working, you can always look at the formulas. It's not, um, it's not a, a
very complicated system there. Um, but you know, like I said, we would make things available for you if you wanted them. Now
I'm gonna go over to the other scenario that we were talking about, (···0.9s) and I haven't put the whole spreadsheet together
(···0.8s) and I had a couple of other scenarios that I was gonna (···0.8s) throw at you there, (···0.9s) but it's taking a little bit to
scooch over.
(···4.1s) Here we go. (···1.8s) In this case, we said that the, the seller wanted $10,000. Well, just because they're asking doesn't
mean that that's what, that's what's going to work. Lemme just spread this one out so you don't confused by that. (···1.8s) Um,
it might be that we think that (···0.5s) a fair price for what we can do is 4,500.
And the good thing about an Excel spreadsheet and having it live is that you can always work with those numbers. And if the
calculations are already built in, I'll probably put something where you can, it'll be color coded for you to where you have to put
in the numbers and there'll be notes in there as far as the formula, where it came from, that kind of thing. (···0.7s) But anyway,
um, the left hand side being what they're asking and what, you know, as far as the, the arrearage in the lot rents. Uh, there's
another one to the right of this that has an existing loan so that you can figure out maybe a subject to or, (···0.5s) or, um, taking
over the loan, you know, uh, by, uh, uh, you replacing them (···1.2s) and being responsible for it.
Um, that's called an assumption. So the lot rent is on here, the repairs that we've estimated around here. (···0.6s) And if you
look at what they wanted (···0.5s) and how the numbers turn out versus our plan (···0.5s) and knowing that we're gonna be
carrying at least one month, um, you gotta take a look at the, the work that needs to be done.
I think I described it in the scenario. Um, the, so a good, a good cleaning to some flooring. Uh, some painting shouldn't take that
long. Shouldn't be more than a month. (···0.7s) And if you think that it's gonna take longer for you to find somebody, then
maybe you wanna put two months there. (···0.6s) So I, I would take it easy on these numbers, don't pad them too much. Um,
and definitely try to be as economical, as frugal as possible.
'cause you've gotta keep the, the numbers down (···0.6s) and, uh, make it affordable. (···0.9s) In this case, we're talking about
affordability as opposed to a lifestyle one. (···0.7s) There's lots of lifestyle examples out there of what they cost. They're like 50
to a hundred plus thousand. I've seen some for a couple hundred thousand, (···1.3s) which you could, that could be your, your
niche. It, it's up to you. Um, down payment, monthly budget. So the monthly bed budget minus the lot rent of 300 in our
scenario means that there's budget for a home payment of $665.
(···0.8s) And that might (···0.7s) sound like a lot, but I can tell you that there are people that are clearing, um, $700 and
sometimes more (···1.9s) depending on how well they bought it and negotiated, et cetera. (···0.6s) So there's the first one
(···1.2s) based on, (···0.7s) and I'll go back and check these before I let let this spreadsheet go, but, uh, based on just, uh, selling
it outright.
And then the bottom one is the one I was really wanting to, um, get you guys working with, (···0.7s) which is calculating the,
(···0.5s) the seller financing part. So if we know that the, uh, resale is 29,000, that they're gonna put 3000 down, we're financing
26. Now we start going back to the calculator again. We know that the present value is 26,000. We're putting 26,000 in, then
we hit the PV button. (···0.7s) We know that they can afford the 6 65.
So then when we put the (···0.8s) 6 65, it's in parentheses, so that's a reminder that it's a negative. So we're gonna push that
plus minus button and it needs to go in as a negative number, (···0.5s) otherwise you're gonna get an error. And we can start
out looking at 60 months (···0.8s) and see what that turns out to be with our, our calculator (···1.4s) for the solving (···1.8s) of
the interest straight. (···2.5s) And if I do it here, now (···3.8s) just throw those numbers in.
Let's see, what do we say? 60 for the, (···0.9s) all right, so 60 for the number, um, we've got 6 65 for the payment. 6 6 5 (···0.9s)
minus, and that's the payment. (···1.0s) Our (···0.5s) amount finance was 26,000. Doesn't even matter what order you put him
in in the calculator either. You just have to do the number and then the right button. (···1.2s) So our present value, that's our
loan.
(···1.4s) And I'm solving for on the first one, the interest, which I get 18.34%. In some states you might not be able to do that. So
what would we do? Let's see if it's 72 months (···1.4s) or let's, let's pick an interest, you know, let's try the 12 interest, (···1.0s)
12% and you can do it along with me. Then we solve for the number of payments. (···1.0s) So at 12% it would be 49 payments,
49.84 payments at 6 65.
Okay? (···3.5s) And you could just keep, um, working through with, um, with the, the different (···1.1s) pieces and say, okay, this
sounds reasonable. I know that it's worth 26,000 in this market. Um, maybe you'll, maybe you'll work with them on the, the, uh,
timeframe, the months, maybe you'll work with them on the interest. Maybe you'll work with them on the payment. So this is
you, this is you creating it.
Again, make sure that if you needed to sell this to a note buyer, that it makes sense to them too. So some people will say, you
know, I'll do prime plus whatever, just like the banks do only, I'll, maybe I'll go a little bit higher than what the banks are doing.
Um, some people will say, I need to get a certain return because that's what my note buyer's gonna look for. Some people will
say, you know, well, what happens if I do this on a shorter timeframe (···0.6s) and, you know, maybe lessen the amount of
money or, you know, all of these things are you're, you're gonna work through, but look at it altogether and say, Hey, how
does, how reasonable does this look?
You know, am I violating any usury laws in my state? Um, and what do I need to adjust to make sure that I'm not, uh, doing
that? So, um, the other scenarios, I'll probably put, you know, some, some examples together for you to deal with. Like this one
(···1.7s) that I have up here, you can't see it on the left hand side, but this 7,500 was an existing underlying note, and that was
$250 a month.
So, um, I'll create a couple of examples for you to have as homework and then some that, you know, maybe we'll have an
answer key upside down on the bottom of a sheet (···0.7s) or on a different, uh, tab in, in the, um, workbook for you. So we'll
make it fun, make sure that you get a lot of experience, but I'd like you to practice with that calculator so that you can
understand how it works. Just keep using it over and over and it'll become second nature to you.
And you'll see a lot of times investors whipping out that calculator, especially the ones that are doing any kind of seller
financing or creative financing. And, you know, all these things that we've been talking about are the, the, the reasons why that
res saleability of the notes, making sure you're not violating any USY laws, uh, making sure that it's within the payment range
that, uh, people are gonna be able to, Hey, at the end of five years I'll be able to own this property, and so on. All right? So have
fun with that and uh, we'll catch you on the next video.
(···2.1s)
(···3.0s) Okay, so now let's talk a little bit about seller financing. There's some housekeeping things that we need to talk about,
but let's discuss the paperwork on the sale for seller financing. So if you've gotten your, your, um, offer in and you're talking to
your people, you know what's gonna be expected on the purchase side, you already marketed, and now we're on the, the sales
side of things. (···0.6s) And, you know, the sale of something is, is pretty straightforward. The rental of something is pretty,
pretty straightforward.
But the seller financing side, we need to discuss. Now, I know I've mentioned before that that Dodd-Frank, uh, rules have
affected us in some ways, at least, made us more conscious of things that we can and can't do. But there is still that question
about not so much the real property side, we know that applies. If it's a mobile home, it's a sitting on a piece of land, it's real
property. Um, and all the changes if it was needing a conversion have been made. But on the other side, if it's a, a
manufactured house that's sitting in a park, and again, state by state, it does vary a little bit.
But if it's personal property, (···0.6s) does it really apply? An (···1.5s) argument could be made, but I don't think an argument has
been made, or if it has been, I haven't been aware of it in the courts. I don't think anybody has spent any money on it, but let's
at least understand it so that we can know how it might apply and talk to our power team as far as whether it does or doesn't
or how we might need to address things so that we are staying in compliance. (···0.7s) So, Dodd-Frank, they made, uh, changes
in January of 10th of 2014 as a result of a lot of, a lot of the stuff that happened around 2008 with the types of financing that
were going on, negative amortization, uh, people not really being qualified to, um, have a loan that, because there was no way
that they were gonna be able to pay it off.
So were, there were a number of things that were problematic. (···0.7s) And so they push everything out and say, okay, now all
you guys are gonna be responsible for all these circumstances.
(···0.8s) So we need to understand what some of those things are. (···0.7s) If you start off in mobile homes and you starting off
with personal property, even if it was not applicable in, in, you know, some court case, and then you happen over into the
residential world where you're doing residential real estate and you think that everything still applies, it doesn't necessarily
remember two different products. (···0.8s) So basically this is for a (···0.8s) seller of residential dwellings who finances a buyer's
purchase of seller's residential property, and they may be considered a loan originator under Dodd-Frank, and then they have
to comply with the till, uh, truth and Lending Act and the rules and the disclosures there unless, unless the seller is entitled to
one of the two exclusions that are set forth in Dodd-Frank.
So what are those two exclusions? One of them, (···1.7s) number one, the one property exclusion where the seller finances on
one property.
You know, the seller financing only one property in any 12 month period. And in that case, the seller would be owning the
property and is a natural person, a trust or an estate, (···0.6s) and (···0.7s) the seller didn't construct it and wasn't the contractor
that was involved in constructing it. And the course of ordinary business and the financing does not result in negative
amortization. So negative amortization, it, the amortization of a loan means the dying off of, or the loan or basically that it gets
to the end of its term and it ends up with a zero balance.
So that's the, the wart side of it. (···0.6s) So the negative amortization means that not only are you not going to pay it off by the
end of that term, so if you had a 15 or 30 year term at the end of the fully amortizing loan, you would be paying it off
completely and there would be zero balance. But on a negative amortization, it's kinda like your credit cards. If you're only
paying a certain amount and you're not paying the full amount of interest and, um, principle that will eventually pay off that
loan, by the end of the term, (···0.5s) it's going to add up and keep going higher than it was before.
So like a credit card, (···0.5s) if you don't pay it, um, that if you're just paying the minimum amount, then you're paying interest
on top of the interest that you didn't pay last month and it gets bigger and bigger compounding. So they're saying that financing
does not result in negative amortization. (···0.7s) Also the financing and it's another, and, and the financing doesn't have a fixed
rate or an adjustable rate that is, um, going to adjust within the first five years.
So most of the stuff that we're talking about, although it might be a seven year, six or seven year kind of thing, but most of the
stuff that we're talking about is probably gonna get paid off in the first five years. (···0.9s) So we're not gonna be adjusting a
rate in, in there and, you know, it'll probably get paid off. (···0.7s) So, um, there's, there's certain things that they don't want to
happen that would also cause more problems like they did when all the foreclosures hit the market in the 2008, (···0.6s) that
timeframe in general, uh, because some of those loan products, people didn't understand what they were signing or how it
works, they were not financially educated and that's definitely not going to be us.
We want people to be educated on the decisions that they're making and especially we're here to educate you on it too.
(···0.9s) So, um, the other exclusion, so it's the first one, one property or the three property exclusion. The three property
exclusion is where the seller finances no more than three properties in a 12 month period.
And now we go back to some of these same things, but now the seller owns the property and is a natural person (···0.8s) or an
organization. So that organization could be a corporation or an L L C or a partnership. Now, where before it was just the trust in
the estate as those additional ones. It could be an association too. (···0.8s) And again, you did not, um, construct the property
or act as a contractor for the construction of it during the ordinary course of business. And (···1.0s) the loan is fully amortized
specifically.
They're being very specific here. There's no balloon payment, so you're not gonna have, you know, a certain period of time that
it's paid. And then after that, there's a balloon payment or a big payment that is gonna happen and there's no negative or
amortization. So three properties, no balloon payment. Okay? (···0.8s) The financing has a fixed rate (···0.5s) or an adjustable
rate that does not adjust for the first five years, same as the last one. (···0.7s) And (···0.5s) there's another one. The seller
determines in good faith that the buyer or borrower has the reasonable ability to pay the loan.
So that one's a new part of it as well, so that you as the seller have the, um, responsibility to determine in good faith whether
this person is qualified. Well, um, the Dodd-Frank disclosure side of it (···0.6s) says that a seller who finances the prop, the
buyer's purchase of the seller's residential property, who is not exempt from one of those two things from Dodd-Frank, should
seek the advice of legal counsel.
How many times have you heard us say that regarding the use of seller financing, including any modifications or disclosures that
may be required by dot Frank? (···1.0s) Now, (···0.6s) PIP always says keep it legal. (···0.5s) So here we go. With that being said,
we're gonna keep it legal. Have an attorney review your deal and your situation and your standard agreements because it
needs to be a legal contract that is legal in your state, that you're gonna be doing business in your investment state.
(···0.6s) And as far as determining in good faith, uh, that your buyer has the capacity to repay the loan, you may wanna have a
mortgage broker on your team to qualify your buyer for the financing. So that would take care of that, right? So I could be
reasonably sure in good faith that this person was able to qualify based on what a professional would use for their
determination, that somebody who professionally gives loans, (···0.7s) then you or your company is going to be on title as a lien
holder.
I'm gonna talk about a little bit more about that on the bottom of the screen. There are some, uh, resources there, a couple of
websites. Um, one of 'em is the, the, uh, USY laws that I told you that we would make available to you from a previous, uh,
slide. And state laws under findlaw.com have to do with, uh, the interest rates. So a couple of things just to making sure that,
um, we provide you with some resources, some outside resources (···1.0s) as far as designing the agreements (···0.9s) that
you're going to have with the seller as far as seller financing, (···0.5s) that you wanna understand that the seller, that's you most
likely are going to hold a note and it's going to be secured by a first, hopefully first position lien, first purchase, money
mortgage.
So that's something as you (···0.6s) are working on your contracts, and again, you could find them, you know, probably all over
the internet, but these are things that you wanna have in there that you're gonna hold, hold a note, and it's gonna be secured
by first position mortgage. The other financial terms to consider is (···0.7s) as you're building this, as you're designing it, as
you're creating it, how much of a down payment and how much of, of the amount that is going to be financed can your, um,
buyer afford, right?
How much of a down payment can they afford? Because the balance is gonna be financed (···0.7s) build with the, uh, build the
purchase price around a realistic value. And we talked about that before, knowing what things are selling for in the immediate
area. Um, what would other comparable he homes sell for, and what would a mobile home dealer say, uh, sell that age and
model four.
So having a realistic value is something that we've already talked about. Um, how much can the buyer afford on a monthly
basis? That's part of the initial conversations that we're gonna have with them because we need to also, if there's a lot involved
a lot, not a lot, but a lot, a specific lot that is gonna be rented in the park, then we need to calculate that in so that we build
something that they can afford to buy the home and still pay the lot rent with. Um, so, and the, uh, the other thing to to
consider when you're building this is what day, what day of the month or what date, uh, will the payments be due?
Because, you know, if somebody is going to have a due date of the first of the month, but their social security check doesn't
come in until the sixth, then I might wanna change the due date on that rather than have, you know, a perpetual, um, violation
of that. (···0.5s) And, uh, anytime that you have taken (···0.6s) an accepted payments on a regular basis, if you ever wanted to
go back to, you know, while it's due on the first, then you'd have to give a reasonable period of time to say, Hey, we're going to
strictly enforce the, the rules and blah, blah, blah.
Why would that be important? Because if you're thinking about selling this note, then whoever is go, you're going to sell it to is
going to have those same expectations. So let's set everybody up for success, basically, is what I'm trying to get you to think
about as you're creating this, (···1.0s) determine your timeframe. So it could be two years. It doesn't have to be, have to be the
odd numbers here. It could be two years, three years, five years, seven years, (···0.5s) but, uh, probably not gonna be much
longer than that.
You're gonna have to consider the age of the mobile home. You're gonna consider your investment goals and the value that
you're creating in that note in case you ever wanna sell it in the future. Okay? Um, and then you're going to do the, the, I don't
wanna say it's a game, but it's gonna be some finessing, let's call it finessing. I like that you're gonna do some finessing of those
numbers that we talked about on the calculator on the HP 10 B two calculator, (···0.7s) and you're gonna adjust the rate, the
price, and the timeframe to reflect what is reasonable for the terms and of the purchase and finance of this, uh, note that
you're creating.
(···0.8s) So the main terms for the numbers that you're going to use are the agreed upon sale price, the non-refundable deposit
amount, (···0.6s) that down payment, right? The remaining balance that's going to be financed, (···0.8s) and the annual interest
rate that's gonna be charged. In addition to that, as you design this, you're going to also consider the grace period.
So if somebody is going to default, meaning they didn't pay on the due date, then how many days do they have to be able to
catch up and, and pay that? So typically it's like a 30 day timeframe. Um, but it, you know, (···0.6s) you can, this is your business,
this is your agreement as long as it's reasonable (···0.6s) acceleration clause. So if they default, then you probably want
something in there that says, okay, this is gone on, the grace period has passed, and now we have the ability to accelerate and
the whole amount is due.
And that helps you with the foreclosure process if that is needed or repossession, et cetera. Um, you probably wanna have an
insurance requirement in there that the property that they are, um, in charge of is protected and therefore you're protected.
And have you listed there on a, as a loss payee, um, subject to a lien of a security agreement to be evidenced by recording or
filing (···0.5s) or filed financing statements or a certificate of title.
So in other words, they're already agreeing that you and, and knowing that you are (···0.6s) most likely going to file the, the
appropriate paperwork to show that that asset is collateralized, um, uh, or collateralizing the note that you created. So a
security instrument would be, for example, a mortgage or deed of trust. So it's basically saying yes on this paper, a promissory
note, I'm promising to pay (···0.5s) on this piece, I'm holding that asset as the security for the repayment of the loan.
And if not, then that can be taken back. (···1.0s) So one of the things that you might end up doing, again, with a advice of
counsel, et cetera, is A U C C filing. U c C stands for Uniform Commercial Code. And it's a financing statement that we just said
that we would include that in in our agreement. It's a, it's something that helps the lenders. Um, by filing this with the Secretary
of State and showing that there, there's an interest in that asset, should the, the borrower not make their payments.
It says, Hey, we have the right to take this asset and sell it to get our money back or whatever we can for the, the note that they
were supposed to pay us. (···0.7s) So that's a kind of like a, a technical thing there. So the paperwork with the buyer as pip likes
to call paperwork, not agreements and contracts. So we're gonna put paperwork in there. So let's do the paperwork (···0.8s)
again, put it in here. Big bold letters.
Use an attorney approved agreement, okay? (···0.6s) Because without this, if you don't have the right terms and the right
language, the right protections in there, you wouldn't have any recourse if the buyer didn't, um, pay like they were supposed to
and they defaulted on the note. This also passes on to anybody that you sell the note to. So, so they wanna know that this is
something that they have a, um, a risk reduction, risk reduction on by being able to, um, claim the collateral (···0.9s) and the
purchase agreement.
We've already kind of talked about that, you know, what that's going to look like as far as the content, but your attorney's
gonna help and, and, uh, make sure that you've got the right thing. Promissory note, those are pretty much straightforward, but
you just have to make sure all those elements that we talked about are in there as far as the, the numbers, um, the security
agreement being the actual mortgage or deed of trust (···0.7s) that holds that property as collateral. You definitely wanna have
something that is specific to your, to your state bill of sale.
We talked about pretty straightforward. You're gonna need that, uh, in order to do the registration and we've discussed it and
the state transfer of, of title forms, and that is just gonna be different with every state. Nothing that we could do about that.
And then make sure that you have the, the forms that you need to file any liens or protections as a collateral for that property.
(···1.3s) And that is it for that segment. And I don't know if, uh, PIP has anything to add, but, you know, other than the fact that
we are calling it paperwork, and I think that pip probably likes paperwork and keep it legal.
(···1.0s) Well, yeah, and I think at the end of the whole thing here, I mean, that's what it comes down to is, is always follow the
rules. It's, I was just talking to somebody, uh, this a little bit ago. I'm not a fan of begging for forgiveness. I'm an, I'm fan of
asking for permission. Mm-hmm. Uh, just because I think it's, it's the best way to do things. So, yeah. Uh, so when you're doing
seller financing, as long as you and the seller both agree to it, great opportunities there, but always make sure you have a
lawyer look at it.
So, mm-hmm. (···0.5s) We will see you guys on the next video that (···0.5s) We will. (···1.0s)
(···2.8s) Okay, welcome back to our next module. And we are in the mobile home parks portion of our training. (···0.6s) So
continuing with that, let's talk about finding mobile home park or manufactured housing community opportunities. (···0.6s) So
as we were talking about before in the mobile home section, (···0.5s) we want to, um, st establish our criteria for selecting the
locations or the states that we're gonna be doing business in. (···0.6s) To kind of just reiterate about that, um, we want things
that are, we wanna be in places that are pro landlord.
Um, preferably at least I would feel that the lack of rent control would be a, a big plus. And don't forget that, that could be a
state thing. It could be a county thing. Um, could be even how a property is financed. Um, you do want stable population there.
Uh, we were talking about that in previous modules (···0.6s) and selecting your M S A or your metropolitan statistical area.
From there, you also wanna make sure that there's a stable job market (···0.6s) and, and, um, you may wanna look at the, say
the a hundred largest employers in that area, and take a look at the commute time that it takes to get to those employers and
set a radius around that boundary based on the average commute time, whether that's 20 minutes, 25 minutes, whether it
means 20 miles or 30 miles, depends on the area and the kind of traffic flow that you get, et cetera. There's one more thing that
we can do (···0.6s) when it comes to finding the customer base that we're looking for.
Again, it could be lifestyle, but probably most of us are, are looking at the affordable side of things since that's where there's so
much demand for housing. So follow the lead of the chains or the franchise that are serving your customer base. They spend a
lot of money to figure out, you know, um, what, who their customer is, (···0.5s) what they're willing to pay, what their habits
are. So there's psychological kind of things. There's, uh, financial kind of things in their demographics, um, sociographics and so
on.
So if you think about (···0.9s) the people that are going to be populating, or the people that populate the, the mobile home
parks, especially when you dig into the affordable side, right? (···1.5s) Are they shopping at Walmart and are they eating at
McDonald's? Are they going to Family Dollar? Because if they, if that is the, the base that you're looking for, and you turn to
the, the major players, the chains and chains and franchises that are locating in the areas around you, I (···0.5s) think I, uh, read
a statistic that said, um, 90% of Americans live within 15 miles of a Walmart.
So it might be even closer than that. When they are trying to be right in the middle of that population that's gonna, uh, make it
to them, you know, get close to them. So (···0.6s) that means make sure that you are 10 minutes or so from a Walmart and, you
know, a, a place like, you know, a, an easy franchise to eat, you know, fast food kind of place, like a a, a McDonald's kind of
place.
Might not be McDonald's, you know, maybe somebody's gonna take over that, that, uh, same demographic, but (···0.9s) you get
the point. Um, whatever convenience is and, and lifestyle habits that those folks have, you wanna be around, uh, the same, um,
customer base as probably a Wal, I'm gonna say Walmart. So (···0.7s) that being the case, and there's certain grocery stores that
are, are catered towards the, the same kind of folks too.
So (···0.7s) if you know your area, if you know the chains in the area, you know, (···0.8s) make sure that they're close by your
customer base because that means that you're probably gonna have a certain amount of people within a certain radius too.
(···0.6s) So (···1.9s) now let's talk about mobile Home park store. We've been looking at MH Village for the, the homes and a
little bit for the, the park information. Um, but let's take a look at Mobile Home Park store. (···0.6s) And if you go to that site
and you click on the, the little menu, um, the three bars there, that's the universal form for menu these days.
(···0.7s) And (···0.6s) once you click on that, um, the next thing that you wanna do is click on resources. And I'm kind of showing
it on here so we don't have to go out to the website right now, but the reason I want you to do this is because those resources
are pretty good. (···0.7s) So (···1.2s) if you look over to the right hand side, you know, yes, there's, um, mobile home parks for
sale, and obviously I want you to be able to take a look at that too.
But if you look over the right hand side, the mobile home park services, um, mobile, the, uh, movers, mobile home movers, um,
mobile home financing, mobile home insurance, uh, park appraisers, park construction, these might be things for you to look at,
especially if you're looking at properties that have upside potential. And I, and I'm not just talking about the, what we discussed
before with the opportunity to raise the rents and better the management side of it, but what if there is a parcel of land that
comes with that property that is zoned for you to, to expand the park, um, then maybe the mobile home park construction
might be of, of, uh, help for you.
Um, it could be that you wanna take an option on a property that's nearby, even if it's not included with the, uh, with the park
that you're, you're purchasing, um, other manufactured home dealers and retailers in the area could be a good fit for you,
especially if you're gonna take some of those vacant lots, which you're gonna make sure that if they're vacant, that they're
grandfathered in.
If there's any changes in zoning, um, as part of your due diligence, you're gonna make sure that if you're planning on building
out on that park, that you have the ability to do so. Okay? So make sure that you have the ability to do what you wanna do with
that park, check into the zoning, Make sure that you, um, can put something on it that you had intended to before you, uh,
commit to a purchase that is relying on it.
And then you find out that you can't. Um, the, and like I said, they do have over (···0.8s) 40,000, uh, mobile home parks that are
listed. I don't think they're all for sale, but if they're listed, then that's gonna be a big help for you too. Uh, there are mobile
home note buyers in here, mobile home investors on the bottom left hand corner if you're looking at that mobile home park
investors. (···0.8s) And so this is just a good resource for you to go in, take some time, click on the different links and see what's
available to you.
Uh, I might even wanna take a look at the 10 31 exchange companies. (···1.0s) So, uh, don't miss out on that. That, uh,
opportunity. Speaking of opportunities, (···0.9s) there are somewhere between 40 and 44,000 mobile home parks in the
continental us. (···0.6s) About a third of them are owned by institutions and the mom and pop owned parks are the potential
prospects that we typically wanna look for.
Uh, I dunno, as the institutions are gobbling up more and more, those mom and pops, uh, are, are the ones that we wanna get
to. And the ones that we'll probably have better luck with are the ones that are the smaller size park that are small enough that
they don't fall on the radar of the larger institutions. So if it's, you know, (···0.6s) a hundred plus lots or some, some of 'em
might look for a minimum of 200 lots, but if there's, if it's 80 lots or 20 lots or 30 lots, then it may not, especially if they're a
little bit more remote, it may not make sense to them to (···0.7s) acquire a property like that unless it's close to another larger
one that they own.
And, you know, it makes it more feasible from their management, uh, capacity. (···0.7s) But (···0.7s) the smaller sized parks and
mom and pop owned those would be a good, (···0.6s) a good one for you to even, uh, get your, your, um, experience, get your
feet wet, you know, and, and start learning or creating relationships with, it might, (···0.5s) it may not be that they're ready to
sell now, but you start cultivating relationships with them and, you know, stay in touch with them.
(···0.6s) And when they are ready, if you have that relationship and they're thinking of you, you know, Tony always wanted, you
know, is always bugging me to sell the park and it might be time. (···0.6s) So what kind of things might you be looking for timing
wise? Well, when you've got those relationships and, and somebody comes to the point where they say, you know what, I, I
wanna be able to, to put some money in my pocket and do some things I haven't been doing, but I wanna be able to keep those
payments coming in, that's perfect for seller financing.
So (···0.6s) the, instead of collecting the lot rents, they would be collecting the, um, payment, the mortgage payment basically
from you buying the park. So they might want some money up front, but they may be willing to, uh, finance, uh, the park,
(···1.0s) either a (···0.9s) good portion of it or something that makes sense for you to, to acquire, to, uh, acquire that park.
Um, they might be looking to liquefy their assets totally just looking for the number that it's gonna take to, to just put all the
money in their pocket and not have to worry about keeping, you know, getting money coming in every month. You know, they
just wanna get it and do what they wanna do with it. (···1.2s) That's a possibility too, at, (···0.9s) at some point it might have
been their retirement plan, you know, to have it.
And then when they're ready to do these other things and it'll go buy a, uh, a little island on their own, hopefully they're not
looking for island kind of money, but, um, they might just want to get out from the management. You know, it takes a toll on
you after while if you have gotten really close with everybody. And at some point you just go, you know what, uh, I've, I've had
enough. And if that is the case, you wanna be there by having relationships with them where, you know, when they're ready to
do that, they think of you and they pick up the phone and you say, you know, you've been bugging me about buying this, you
still wanna buy it 'cause I'm ready to get the heck out.
(···0.9s) So that's another situation that you wanna be in touch with them in, in case you're, uh, so that you are there when they
get to that point. (···1.0s) And they just might want to be able to, you know, like I said, be free or, (···0.7s) or retire or just, um,
be onto another, another asset class.
It could be that it's not that they don't want to, uh, stop working, but just, maybe this is not it. They might wanna go from
dealing with people to dealing with just the storage units, you know, or some other, some other type of asset class. (···0.7s) So
here's the thing, even though you're buying from a mom and pop (···0.9s) situation, you know, the numbers still have to work.
There's so many times where we've looked at, um, the numbers on parks and for what people think that they, uh, have in the
parks, whether it's because they spent something to put a capital outlay and they, they wanna get it back, or they just, (···0.6s)
I, I swear the most common thing is for mom and pops to pull a number out of the air.
Well, it's gotta be worth at least, you know, 1.7 million or, you know, where they get those numbers. I truly don't know. 'cause
it doesn't tie into (···0.9s) whatever they've gotten, um, from their financial statements. And it may be that they don't even
understand the kind of formulas that we're gonna be going over.
(···0.6s) There was a park in Arizona that I was looking at, and honestly, it wasn't like a park where you would normally see the
pictures that we normally show, where you've got, you know, single wides here, maybe some double wides scattered in, or
combination of both. And it's kind of laid out in the, the way that makes sense. (···0.6s) This guy had A park. He was, he was 90
years old and had owned this park for many, many years. (···0.7s) And it, it was really like tucked away (···0.7s) behind a (···1.0s)
commercial building on a corner.
(···0.6s) And once you got behind the building, you saw (···0.9s) what normally would've been like, you know what a fifth wheel
is. We've talked about that, right? So a trailer that was, is normally brought behind a pickup truck, (···0.7s) and those trailers
were (···0.9s) parked just so close to each other on that property. (···0.6s) And the, um, there's enough space, you know, to get
in and out and, and people were happy there.
(···0.5s) But his, his demographic was people that couldn't necessarily prove that they were (···0.6s) citizens (···0.6s) and didn't
want people in their business. And he wasn't asking questions about, you know, who they were, where they come from, where
they work or anything else. As long as you paid and you didn't cause problems, you could stay in that basically fifth wheel kind
of place. And actually there were three, (···0.8s) there were three small (···1.2s) buildings, houses, I guess you would call them.
They were very small, um, but they, I think they were one bedroom, one bath, and they were also on the property. And then
the rest of them were all either very small, um, mobile homes or trailers, truly trailers. (···0.7s) And the, (···1.4s) there were a
bunch of migrant workers, uh, living there. And he would pay the utilities and then they would reimburse him for the utilities.
I think the utilities actually were separated, but he took all the bills (···0.5s) and billed them for the utilities, and then they, they
paid him so they could have easily left, but he didn't have any problems keeping it full because anybody who was leaving
somebody else knew someone that wanted to be there because he didn't ask questions. And, and he served a, um, a section of
the market that definitely needed housing. (···1.0s) The problem was (···0.8s) that this property was in an area that had been
rezoned (···0.7s) and the (···2.4s) requirement for anybody that was buying was going to be that, (···1.3s) or one of the
problems, I guess it was going to be that it couldn't get insurance.
It wasn't gonna be able to get insurance because (···0.6s) how did this work? (···1.3s) In order for the insurance company to
cover it, insurance companies to cover it, (···0.6s) the homes would have to be permanently attached to the ground, which
these guys were on wheels for the most part.
(···0.8s) And, um, so they weren't gonna be able to get any kind of insurance. And that's what the lenders had wanted is, you
know, one of the requirements is that they have insurance and he wasn't carrying any insurance either. So I guess he figured
for, you know, if there was any kind of flood or anything in all the houses washed down the street that he would just buy for
the cost of 'em, just replace the houses, it was gonna be a lot easier than try to put them on any kind of foundation or comply
with any kind of insurance.
So he had a number of different problems, but the highest and best use for that property was probably to take those homes out
of there and put a commercial building there. Um, and in that case, it still wouldn't come up with the 1.7 million that he
wanted. He kept a lot of the cash, and so it wasn't showing monies anywhere. It took a lot for us to even get his financials so
that we could try to verify the information.
(···0.7s) Sometimes the mom and pop stuff just doesn't work. His wife was ready to pretty much divorce him at 90 years old if
he didn't sell this property. But, uh, I guess he was doing a lot of the work himself, and he was getting to the point where he
wasn't really (···0.7s) able to, uh, keep up with the park as much. Um, not that I could see that there was much that was being
taken care of. But (···0.5s) anyway, (···0.6s) if you stay in touch with somebody who's like that, I mean, what's gonna happen
next? His son was the, the, um, the one who we got the financials from.
So what's gonna happen next is (···1.3s) just inevitably this man is gonna pass away and the remaining family members do not
want the park. They don't wanna do the work, they don't have the relationships and they, they're not gonna value it the same
way that he did. So if you create those relationships when the, the ultimate thing that's going to happen happens, then you
may be able to step in and, you know, be there, um, to find the best possible solution for the, the family members that are left.
(···0.6s) And, you know, (···0.9s) that's, that's just the way that it is. (···2.5s) Some on online resources for finding (···0.7s)
LoopNet, I think we've talked about that before. And if not, it is a free basic membership. (···0.6s) And if you want to see some
of the other things that are on there, there is a paid premium for it, but you can get on there, you can sign up (···0.5s) and for
free, you know, a lot of times you might have, a (···0.7s) lot of these websites are getting tricky where it makes it look like you
have to pay, but if you realize that there's a free access area to it, then it, you can, um, definitely get a lot of information there
as well.
You can also sign up and get alerts of anything that is added. They're happy to to, to do that. (···0.5s) Another resource that may
have, um, some availability is the ci mlss.com, not as widely known as the m l s or used as the residential side of, uh, the, um, m
l s multiple listing service.
But that commercial and industrial side of things, that, that may be a source for you. You never know. Um, LoopNet, by the
way, the deals that I found that were the best on LoopNet were the ones that were not the broker listings, but the ones that
the individual owners had put on themselves. (···0.8s) And, um, just letting you know. But, uh, you will find a lot of broker stuff
on there. A lot of times the brokers will say, oh, we've got multiple offers on that, but we do have other listings, blah, blah,
blah.
Okay, so whatever. Send me your listings, put me on your list, whatever it takes. Uh, mobile home park store, as you saw, Al
also has the mobile home parks listed as well. (···0.8s) The (···0.7s) thing that we were talking about before with the list brokers,
like going to, for example, list source.com (···0.6s) and going through each area, like first thing you do is start off with
geographically. So you might start off with a state, but what you're getting over to is underneath where it has the property
information you're dropping down to the property type and identifying mobile home parks or manufactured housing
communities, or might be under multiple lists, uh, uh, multi-family, uh, type properties, whatever you need to go under there
and identify as best you can.
The mobile home park (···0.6s) aspect or mobile or manufactured housing aspect of that list (···0.5s) could be under property
type, could be under land use, um, either way. (···0.7s) And then, you know, do a marketing campaign for those areas that you
are interested in.
At least get the ball rolling. Anybody who might be interested, if your marketing is fantastic, get them to call. You say, yeah, I'm
interested in selling now, or, yes, I am interested, but not, you know, until, you know, another co another couple years down
the road. But, um, let's stay in touch. (···1.0s) Depends on how good your marketing is. It's probably you're going to be
contacting them multiple times, not them reaching back out to you because many of them are being hounded, I'm sure.
(···0.7s) And then there's Google, we talked about how not everything is easily showing up in, um, the, the websites. And so it
might be, you know, something tucked away that maybe isn't picked up on the radar everywhere else. So, you know, Googling
and the white pages for mobile home park or uh, trailer park or mobile or manufactured housing, uh, communities, you know,
whatever the, that you can search as many as you can think of that might net you the, uh, list for you to work from in (···0.6s)
that area that you've targeted, whether it's an M s a, A city or an entire county or a state.
So (···1.1s) those are some of the places that you can go to. (···1.1s) And (···0.6s) in the next segment, I'm going to show you one
that I found right off the bat and we'll talk about why I think it's a good example for you to learn from, not to necessarily buy.
(···0.5s) So we're gonna be taking care of that next (···0.7s) and, um, we'll see in the next segment.
(···1.0s)
(···2.7s) Okay, welcome back. In this segment of the mobile Home (···0.5s) Park side of things, (···0.7s) we're gonna be talking
about formulas. (···0.7s) And, you know, some of, sometimes things can get confusing. There are so many ways to figure out
return on investment, (···0.6s) and, you know, sometimes it's return on equity. There's a thing called throw off. We're not gonna
get too deep into those things, but we do wanna be able to measure, you know, how well the investment is gonna do. So let's
break it down. We need some basics under our belt here before we can talk about some of these formulas.
(···0.9s) So when it comes to the income portion of it, let's break this down. Um, a lot of times you might see on a spreadsheet
or the pro forma, you know, as, as far as what it's called out there, the pro forma, the financials, the spreadsheets, the
numbers. And you may see that there is something beyond the scheduled lot rents. (···0.6s) So the, the, (···1.0s) the thing about
scheduled lot rents is that's the amount, let's say, let's call it a street rate.
So if somebody was coming in off the street and they were to rent that lot, the, the, the latest price on that size lot is X. Okay?
(···1.0s) It doesn't mean that everybody's paying X. So when you have scheduled rents, that could be totally different than what
the actual lot rents are. (···0.7s) And if you're talking about 10 lots, that's one thing.
When you start talking about a hundred lots, that can be a big difference in the numbers. And because we use these numbers
to value the properties, (···0.8s) we really need to understand exactly what's going into this stuff. All right? It could be more
than just the scheduled lot rent. If there are park owned homes in this (···0.6s) schedule or this, uh, these numbers, the
proforma, et cetera, then we might not be comparing apples to apples one park to another without having that park, uh, home
rent portion of it separated out.
They might not have it separated out on, on their financials because it may not have been something that they wanted to keep
track of. It didn't make sense, it was all money coming in. But on a, uh, on a, from the perspective of this may be something that
you want to turn into a, um, tenant owned home (···1.0s) lot, or tenant owned home property for a number of reasons, then
you wanna know what you're gonna have left over when it's just the lot rent going to be in there.
So I kind of like the idea of assigning a portion of the rent for the lot and a portion of it for the home. And then, um, with the
other things that you might see on there would be late fees, laundry, income, vending, any other kind of miscellaneous income,
whether it's, uh, storage et cetera, could also be on there. But when we run the numbers to see what the value is to us, the only
thing we really wanna count on is that lot rent.
What we expect to come in from the lot rent, because the late fees and everything else, those aren't the same every month.
And so, um, you, (···0.7s) you wanna look at the, the value of the property as purely as you can. All right? (···1.0s) So, um, lot
rent is what we're gonna concentrate on. All right? (···0.5s) Then there's vacancy or, and or loss. (···0.8s) And what that is, is the
amount that you think that you will (···0.6s) not be able to collect either through the fact that the lots are vacant.
You know, there, there's, um, uh, empty lots or empty units. It could be the homes are, you are vacant as well, and there could
be a p a portion of the rent that you expected to get in that you are not going to be able to collect uncollectable rent. (···1.0s)
And (···0.7s) from that standpoint, you know, it could be that somebody is, is has gotten behind, you know, now they're evicted.
Maybe you'll never see that money. Maybe you'll get a judgment in five years when they go to buy a house. They might say,
Hey, by the way, what did I owe you? I wanna make sure I pay you. Some people think when that happens, that they're doing it
out of the goodness of their heart. They had a change in, in, uh, their, their internal, you know, organs. Their heart is now
saying, Hey, I should go pay back my old debts. No, really, they're probably, they've probably gotten something from the, the,
uh, mortgage company that says that you've gotta pay this old thing off or else we're not gonna move forward.

That's probably the incentive there. But anyway, um, you can (···1.0s) have that, uh, cleared out satisfaction shown on their,
um, record. And that's what they're looking for, basically. Um, so once we take out the, the vacancy loss, oh, that's the other
thing I was gonna tell you. If you have inexperience or if there's other, some other risk that's involved, sometimes the, the
lender will increase your vacancy or loss not only to what is experienced in that local area, but you know, as a little bit of a hit to
your, um, numbers, basically they'll, they'll tag it in there.
(···0.5s) So (···0.5s) we've got the scheduled lot rents or the hopefully actual lot rents (···0.6s) as the basis that we're gonna use
minus the vacancy. And then that will bring us to what's called the effective gross income. Then we are going to be looking at
the operating expenses.
Now, the operating expenses are things like taxes, insurance, utilities, repairs and maintenance, landscaping. Um, one that's not
on here that might come into play would be advertising. Uh, if you have any kind of, uh, employees that are maintaining the
property, you know, the common areas and so on, that would be in there too. What is not in here and not intended to be in the
operating expenses (···0.6s) is the mortgage. Any kind of mortgage or debt service, it's called mortgage payments go into a
different line item.
(···0.7s) So this is what it would take to basically run the properties, right? (···1.1s) You can, and in your due diligence, you can
look at the trailing 12 months of invoices to verify that, you know, the utilities, the insurance, et cetera, are what they're
supposed to be. Remember that just because the park and the owners that, um, are giving you this information had (···0.8s)
contracts that were maybe for trash and other things that, uh, landscaping et cetera that, uh, they had in place, doesn't mean
that that's gonna continue with you.
So you might have to get your own quotes for insurance and, you know, some of the contracts, the service contracts that might
need to be renegotiated (···0.7s) and, you know, make sure that those numbers are good for you going forward. Um, because it
could have a pretty big bearing on, you know, what this, uh, is gonna look like in the end. (···0.7s) So (···0.8s) once you get all of
these and you're, they're verified that you've got your total expenses, then you would take your effective gross income,
subtract those operating expenses, and you come up with the N O I or net operating income.
(···0.7s) Here's the thing, (···1.7s) if you are going to use these numbers in the formulas that we have coming up, they have to be
accurate. If they're not accurate, then nothing else has any value for all the other calculations that we do. So if these aren't
pretty close, then you know, it, it's gonna be kinda like what they say, garbage in, garbage out.
So we need to make sure that these are relatively good numbers that we're using to the best of our, our knowledge. (···0.5s)
And that's why I told you to get your own quotes. That's why I said make sure you look at the trailing 12 months of bills and,
you know, verify as much as you can, uh, on the, um, rent roll. You know, we're, (···1.4s) if you're, if you're using scheduled
rents, I'm gonna give you an example of how that could be so far off on the values.
And, um, you're, you're gonna want the rent roll and, uh, you're gonna probably look at the previous months worth of financial
statements. Uh, I don't know if they'll happen 12 months for you. Sometimes they give you the last few months, uh, but it may
be totally different in previous months, which might, (···0.6s) there might be a reason for it, but you need to hear the
justification for it. Okay? (···0.7s) It could be that they had a change in, um, uh, tenants that allowed them to go for the higher
rents coming in, and that's why there was a bigger change in the, uh, income going forward.
And it's expected to continue that way. And so there could be some valid things, but you need to be able to understand the
numbers. (···1.8s) And then once we get to the N O (···0.9s) I, and (···1.3s) there's some people will, will actually confuse these
two terms, but when we get to the N O I (···0.7s) and then subtract the debt service, the mortgage that I told you was not
included before, the number that's left over is called cashflow.
(···0.6s) Some people will refer to N O I and cashflow as if they're the same thing. They are not. (···0.5s) They might end up being
the same number if there's no debt surface service, if it's a full cash deal. But if there's any debt on the property, there's gonna
be a difference between the N O I and the cashflow. And what is used in the formulas is going to, um, be different too, because
the cashflow is reflecting mortgage payments than n O I is not.
(···0.6s) All right? (···2.3s) For our example here, I've got 20 units showing at $300 (···0.5s) each, (···0.7s) 20 units at $300 each is
$6,000 per month. But remember, in most cases, we're gonna be looking at annual numbers. That means that we need to, to
multiply those by 12 to annualize it.
And 12 months times 6,000 is $72,000. Then we figure out a vacancy loss minimum is usually gonna be 5%. Even if they say,
well, we've got a waiting list. (···0.7s) And many places do, I mean, I've seen occupancies that have, you know, even financially
98% occupied. Um, so that's only 3%. But for the most part, you know, most people will use in most, um, uh, lenders will use a a
minimum of 5% vacancy.
(···0.6s) So we're gonna take out 3,600 and come up with an effective gross income then of 68,400. (···0.6s) Let's say that the
operating expenses come up to $27,360. That means that our n o I is $41,040. Okay? Now, one of the things (···1.0s) that we
look at is the operating expenses (···10.4s) as compared to the, uh, gross income.
So that's the expense ratio. (···0.7s) And (···0.8s) when you're used to looking at numbers for apartment buildings, that number,
you know, a lot of times they'll just use a 50% ratio and, you know, there's kind of rule of thumb numbers that come out there.
And so if there's, uh, a very low ratio on an apartment building, then you can expect there's probably been deferred
maintenance or something's not been included in there. It just, just doesn't look right if it's really low. But when it comes to
mobile home parks, the expense ratios could be, you know, 30%, maybe 35% depending on how it's managed and what's
included, whether the, um, if if there's any park owned homes that have utilities concluded, then that is gonna be a little bit
different as well.
Um, you know, so how the park is run may come into play too, but for the most part, we are looking at a lower expense ratio
than if it was, say, an apartment building that might be more like 40, 45, 50%. (···1.7s) And if it's not managed well, you know,
or they've had a lot of deferred maintenance that got, uh, taken care of that year, then it could be even higher.
(···0.7s) So it's important that you start looking or thinking about these ratios and what's normal for this area and for this type
of property. So knowing that, um, we kind of look, you know, does that look like a, a good ratio? (···0.6s) And you know, what's
behind those numbers? (···1.5s) If we put in the debt service then, (···0.9s) and let's say that the debt service is 18,000 for the
year.
So, uh, 12 months of payments equals $18,000. That means our cashflow, 41,000 oh four oh minus that 18,000 should be
$23,040. Hopefully all these numbers are good. I'm sure that somebody will let me know if there's any mistakes, (···0.6s) but it
might not come to the future. So it's, it's like anything else. Make sure that you verify on your own. Okay? (···1.1s) And I have
seen, I (···1.0s) have seen, uh, st uh, financial statements come from brokers that had wrong information.
'cause as I'm plugging in, usually what I do is I take a, a spreadsheet and I'll plug it in. I try to match their numbers first, and if
something is off, you know, maybe somebody calculated something wrong or they change something after the fact, it happens,
typos happen, you know that those things happen as well. So, uh, first thing I'll do is tie into what they have, then I'll go to what
I think is really going on. Then I'll go to what I think I can do with that.
And so there's usually multiple sets of numbers, but starting and tying in making sure that there's a right to begin with and then
coming up with any questions that you have about them that need to be addressed is probably a good idea. (···1.0s) Okay?
(···1.2s) Then we're (···0.7s) gonna take a look at a commercial formula called a cap rate or capitalization rate. (···1.0s) And
(···0.5s) when it comes to cap rates, understand this, that they do not factor in the, um, financing.
And that makes it easier to compare one commercial investment to another (···0.8s) based on the net income it produces and
the (···0.7s) return that's expected from that investment. And understand this too, that the riskier the investment, the higher
the return the in investor wants to see from that investment opportunity. Okay? So (···1.3s) cap, cap rate isn't just a number
that is calculated. It's one that is used to (···0.7s) estimate the value of, of a property.
(···0.8s) And sometimes, um, what we think the value of the property is and what we're willing to, to pay for it is not the same
as what the seller wants. And we have to kind of close that gap in, in the negotiations and, and so on. (···0.6s) So it goes two
different ways or two ways that you can see here. Um, the net operating income divided by the estimated value, in some cases
that would be the purchase price, would give you the cap rate, capitalization rate, right?
So you'll hear that number, that percentage that comes up as, um, you know, like a 10 cap, 11 cap, a four, a three cap, a seven
cap and so on, or a seven and a half cap. That's how it's referred to. (···0.6s) The other way that the formula can be used is if
you take the net operating income (···0.8s) and divide that by the rate that you want to get the desired cap rate that you want,
then you will come up with the value of the property to you, the investor.
And that's what is willing, that's what you're willing to pay, uh, based on the re the rate of return that you want that property
to, um, achieve. (···0.7s) So this is why the n o i being accurate is so important. If that number is right, it shouldn't change. It's
the other two value. The other two values that are going to, uh, potentially change, um, the, the perceived risk that a property
might have also has to do with the kind of turnover or the area that it might be in or the condition that it's in.
(···0.7s) And so the higher the, the risk, for example, if, if this is a very transient market. (···0.8s) So now I would say (···0.5s) the
(···0.9s) park owned home model, park owned homes where, uh, people can easily leave would probably be a riskier investment
than the tenant owned homes where they're probably not going to leave. And you probably would look for all things can,
everything else being the same.
You probably look, would look for a higher cap rate from the property that could easily have people leave and you have to fill it
with another person. Even if there's a waiting list, it's still a turnaround time. And, you know, getting in there, cleaning, and
maybe even fixing it up depending on the landlord that's there as far as how much it wa it is going to be done as far as cleaning
and whether it gets painted or not, that could be a, a difference as well.
But (···0.5s) there, there's usually some amount of time that you're not going to, uh, have money or rent coming in, and there
might be an additional expense of having to get that place ready for somebody else to occupy. So that means it's riskier and
you'd want a higher cap rate for that because of that risk. So the churn of people going through it could be one of those things
could be that the area that it's in or the condition that it's in, um, causes that, that difference as well. (···1.0s) So let's take a
look at something that's called the IRV formula, and it's called erv 'cause it's i r v, (···0.6s) we just were talking about income, we
called it n o i, but net operating income is still income.
And that's the top part of this circle right here. (···0.8s) So based on the formulas that we were just looking at, we said if you
take the income and divide it by the rate, you should be able to get the value. If you covered up that, that value there, um, and
you said income divided by rate would give you the value or cover up the rate and say if the income divided by the value,
(···1.0s) if we do it that way, then that should give us the rate.
Now the rate is the cap rate, (···0.5s) the value is the value that we placed on it. I could have used purchase price on the other
one because that's usually what you're talking about. But really that purchase purchase price is the value that we're assigning.
So again, just to to kind of reiterate there, the income divided by the rate is gonna tell us what the value is. Okay? (···0.8s) I
divided by the r gives you the V (···0.8s) on the other side of it.
(···1.1s) Really easy way to look at it. (···0.6s) The income divided by the value (···0.6s) gives you the cap rate, (···1.5s) okay?
Income divided by value gives you the cap rate. If you want, you can take a picture of this, you can ingrain it in your brain, but
this is, is the way that you're gonna figure out either the value or the cap rate, because the income should not change if you've
got right numbers.
(···0.6s) Okay? Hopefully that makes sense (···3.8s) when it comes to the cap rates. Um, and don't let anybody tell you that
there's a standard cap rate for the park because there's way too many things that are coming into play here that we were just
talking about. Um, that in (···0.7s) it, tenant owned property or tenant owned homes versus park owned homes versus the
condition, uh, versus, you know, what's included as far as the utilities go.
All of those things are so different from one park to the next. All right? So unless you can start dividing out those numbers and
comparing them other ways there, you're probably not gonna come to any kind of standardization for a cap rate. But as you're
looking at this, um, hopefully you're saying for the fact that this is an investment property that I'm, I'm considering and the way
that it's run, et cetera, my goal for a (···0.7s) my desired cap rate is going to lead me to the value of this property.
(···2.1s) That won't make a lot of sense until you start looking at numbers. And I give you some examples, (···0.6s) but (···0.6s)
just (···0.8s) let me say that, okay, there's no standard that you're gonna be looking at. You can see a lot of different ones.
(···0.7s) And you could say, okay, for mobile home parks, it seems to be everybody's looking for a seven and a half cap or a six
cap or an eight cap or a 10 cap, but (···1.0s) it's not (···0.5s) when you start comparing one park to the next, it, it's not the same.
All right? Because of the things that we just mentioned there. (···1.1s) Um, one (···0.6s) other number that is probably gonna be
important to your lender and you may never really see it because they may not tell you about it, but you should know about it.
You should run this number, you should be aware of it if you're gonna have a lender, uh, looking at your numbers.
(···0.8s) So they're gonna consider something called the debt service coverage ratio or the debt service ratio. (···0.9s) And
they're gonna take the N O I and again, that's why that number has to be accurate. They're gonna take the N O I and depending
on what you're asking for (···0.6s) and what numbers they're gonna run as far as the the going rate of, um, of interest, (···0.6s)
and you know how long you're gonna schedule that out. They're gonna come up with the annual payments (···0.7s) and they're
gonna take the n o i divided by the annual payments and come up with this ratio.
(···1.0s) So let's say that the n o I was $80,000, okay? And that your annual debt service, your annual payments, (···0.8s) and uh,
to on the debt that you're asking for is 56,000. So the 80,000 divided by the 56 is 1.42. (···0.7s) Now in (···0.8s) most types of
properties, they're probably looking for 1.2, 1.25, maybe even 1.3 as the minimum ratio that they wanna see.
'cause they're looking at how much the, the property brings in and actually making sure that you, you're bringing in more
money than, um, what it's gonna take to pay the debt and have, make sure that you have some leftover. Because if this is under
a one, then that means you're not gonna be able to pay the debt and that's not gonna be good. (···0.8s) Um, cash on cash
return is another thing that you're gonna be looking at (···1.2s) as, you know, how is your cash performing (···0.5s) on this
property?
Now, the first year, cash on cash return is going to have things like down payments in there (···0.7s) and possibly even some
capital improvements to the property. So first year may be different than the other years. We still wanna look and see how this
was gonna turn out. So cash on cash return is when you're taking the cash flow that's coming out of everything and dividing it
by the actual cash number that you invested.
Now, you might've gotten a loan (···0.7s) or you might've had, you know, some other, um, monies coming in there that were
not your cash, right? (···0.8s) And (···0.8s) this is looking at specifically for the cash dollars that I put in. How is this performing?
So let's say your, your, um, n o your, your annual cash flow is $80,000 and (···1.9s) you put 30,000 cash into this deal.
Not that that was all of it, but that was the, the cash portion of it. Okay? So 80,000 divided by 30,000 times 100 is going to give
you probably, wait a minute, let me (···1.8s) look up that number (···5.6s) 80 (···1.1s) divided by the 30. So (···4.3s) cash on cash
return is, it is gonna show up on your calculator as 2.66, but then you have to move the decimal over to multiply it by 800.
(···2.1s) So (···5.4s) 266, is that right? (···4.1s) What are you, what are your numbers again? I'll try 'em for you as well. Young
lady. 80, 80,000 divided by 30,000. (···0.7s) Yeah, that makes sense. Okay, It should be over 200%.
Yep. 200, 266 0.6 6, 6 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, (···2.9s) 6%. Yep. (···1.0s) Okay, so there's the cash on cash return, and
then there's another number that people will refer to as the return on investment. Sometimes they're looking at the, they're,
they're using it interchangeably, but it could be that you weren't using all cash, that you might've borrowed 20,000. It, it wasn't
your money. And so you might look at the 80,000 divided by (···0.8s) 50,000 if that was the total money in there, not just your
cash, all the money that went in.
(···1.4s) So I (···3.8s) 50 (···4.5s) And then times a hundred. (···1.9s) So 160%. (···0.9s) Okay? Um, there are other things, like I said
before, you can get into saying, okay, well how much, if there was debt on this (···0.7s) and I was over a year's time, I was
paying down the principal pay portion of it, then the principal reduction could be factored in.
So you're, you know, building up your equity. So you would have equity and you would have the um, uh, the cashflow in there.
So cashflow plus equity you might have depreciation and how that has affected your taxes. Um, and appreciation, you know, so
appreciation.
If the property value goes up over time, all of these could be factored in. So there's many different ways to look at what the
return on the investment was. That's all together called a throw off. But we're not trying to get into all of that right now. We
just wanna see cash on cash return. You'll hear people, uh, refer to and return on investment. You'll hear people refer to. So
that's the net profit. How much did I make minus how much it costs me, (···0.8s) and then that divided by the total amount that
it costs me is going to be my return on investment.
(···0.6s) So now that we've got some, um, numbers that we can (···0.7s) understand, um, one thing I wanted to add in here is
that (···0.6s) it, when you're, you're, when you're looking at (···1.3s) how much you've got into this deal, don't think that it's just
the purchase price that it's costing you. That's not all the money that it's costing you If you had to put in capital improvements.
(···0.6s) So you are all in number, is the amount that it takes you to buy the property.
Plus, if you have to put money in there to get things up and running from the beginning, then you had some probably capital
improvements that were needed in order to get that up and running. So let's say that your net operating income was at 50,000,
but between the purchase price and the money that it took to bring, you know, get the property up and running with the
capital improvements, your all in number might've been 600,000. (···0.6s) Now we're figuring out our cap rate 50,000 (···0.6s)
divided by the, the, uh, 600,000 at an 8.3 cap rate.
But if your return is 8.3, (···0.6s) then you need to know how much you can pay in interest and still be able to give you a good
return. (···0.6s) So let's say that our, our difference in our return here as a rule of thumb, depending on what kind of returns
that you want, let's say that you need a (···1.4s) minimum of a three point spread in order to have the return and your loan
interest rate, um, the between the, between the return and the loan interest rate to give you a good cash on cash return.
(···0.6s) This kind of works out that the, the three point spread is (···0.8s) going to keep you in a 20 plus, potentially 20 plus
percent, um, cash on cash return. So in other words, if a cap rate is 8.3 (···0.6s) and you need a three point spread, three points
would mean that 8.3 minus three points (···0.8s) tells you that your interest rate cannot go higher than 5.3% in order to give
you a good cash on cash return.
That puts you somewhere in the 20 20% cash on cash return range. So if you were just using rules of thumbs for things, and,
and you could probably run through some numbers just to test this if you wanted to, (···0.6s) but (···0.6s) if I know that my cap,
my cap rate, 'cause remember that the cap rate does not include your financing.
So if I know that my financing, um, needs to be no more than 5.3%, (···0.6s) that's a three, three point, uh, three point spread
there no more than 5.3%. If I can go out there and shop my financing and get that interest rate, then I know I'll get a good cash
on cash return. Okay? (···0.9s) So keep that in mind and remember again that it's not just a purchase price because we, we see,
we saw the value before, but, um, you know, coming into the value.
But remember that it's not just the purchase price, it's also the capital improvements that might need to go in there. If you're
doing something that's turnkey, then all those things might have already been included in the purchase price. But if you're
doing something that is like what we were talking about before, a turnaround opportunity, then there could be a (···0.7s) need
for some things to be repaired that were deferred by the mom and pop. I hate to keep saying that mom and pop didn't take
care of things, but you know, that's, that's just the truth of it, that some things might've gotten deferred.
So do not forget that in your numbers. This is super important stuff. Okay, (···0.9s) so I'm gonna leave it at that. And then the
next thing that we're going to do is start looking for an opportunity and evaluating those opportunities, okay? Alright. (···2.6s)
(···2.4s) Okay, so let's pick up here where we were just, uh, leaving off on our last, um, module. (···0.5s) And we're talking about
what was provided by the, uh, I should say, not just the park owner, but by the, uh, broker that was there. So (···0.8s) the
financials (···0.6s) we took from their own spreadsheets and put their November, December, January, the last three months
that were available there. Now, we could ask for the most recent ones, but let's do a little bit of, uh, of an analysis based on just
what they gave us.
(···0.7s) So we've got the income. Now this is not 7,200 in the, in the sheet that they gave us. Remember they said that the
monthly rents were bringing in (···1.0s) 72, 7200 from 23 lots, okay? But one of those lots they said was vacant. So maybe the
difference is that one of those lots could be bringing in another amount that would bring this up close to or to the 7,200,
(···0.5s) and they're figuring out based on schedule rents in instead.
Now remember that there are six park owned homes in here. So this is not all lot rent. To me, that's diluted a little bit, and
you'll see what we're talking about, um, as far as spread, uh, separating that out. (···0.7s) Because if we're buying this property,
(···0.5s) and remember they wanted 898,000, I believe it was, (···0.6s) so we're, we're probably going to be getting financing,
whether it's from an institutional lender or from, you know, partners or, you know, whatever the the case may be, it's probably
gonna go through some kind of funding.
(···0.6s) And the (···0.8s) people that are going to, or the, the institution that is going to, uh, be looking at these are, is gonna
say, well, you know, we like the model that, uh, doesn't have any park owned homes or whatever their, their, um, stipulations
are gonna be, you know, maybe a, a certain number is okay to them, but we've gotta keep all of this in mind as we're figuring
out, uh, is, is this gonna be fundable? What's it gonna cost? We still have to figure out what the cashflow is gonna be after the
N O I, uh, reflects the debt service.
So there's things that go beyond what we're gonna talk about here (···0.5s) as we drop into the numbers that they've given us,
the insurance that they've given us to, uh, uh, $65 a month. Uh, and we're gonna get our own quotes on that. Taxes, we can go
into the, um, current taxes. I think it, when I saw it was 3000 something dollars per year. So we can go through and, and verify
and validate this or update it, et cetera. (···0.6s) They had in one of the months supplies, I don't know what the supplies were,
but they had $6 and 18 cents, then they had labor.
So somebody is probably working on (···0.7s) those, um, those units that are park owned potentially, or maybe this labor had
some other, uh, common area kind of maintenance. I'm not really sure, might wanna take a look at that. I wanna say that this
$90 did have to do with a particular lot, because they had that kind of detail on there. (···0.5s) So normally I would've put a,
something in a, a, (···0.8s) a note box there that would reflect what they had said.
(···0.8s) So (···0.5s) now I'm gonna drop down. Remember, I, I could swear that they said that there was a $550 (···0.8s) a month
average (···0.6s) on (···0.5s) landscape or land mowing or whatever on that. It averaged out for that. I don't see it on here. So
where did that go? These are questions that I would have listed out as we're talking to the folks that provided the information
and their representative. (···0.6s) Then there's the electrical that I recall being one 17 a month.
So maybe they took this, averaged it, I highlight this. Um, so the average then would be 99 53. It's not crazy off, you know, so
maybe they, they looked at an actual year and came up with their average. (···0.6s) And then remember that they said that the
water, trash, (···1.0s) water, sewer trash was 2000 a month, but the last couple of months there, they've got 2200. And I don't
know why this month is low. I know that some places bill the, the water sewers, uh, differently.
Maybe there was a lot of trash because they had a spring cleanup. I, I, I'm not really sure, but I'm gonna try to find out why is
this low? (···0.7s) And maybe they, they took the whole year and averaged it out and came up with, um, 2000 a month. You
know, maybe, maybe that's just how it is. Again, these are things that we wanna have on a list of questions that we figure out
and can come down to, you know, an agreement on, yes, this makes sense. No, this doesn't make sense, et cetera. (···0.8s) So
we only had three months worth of expenses, (···0.6s) and here were the totals for those three months based on actuals that
they had said.
(···0.5s) And then if you take the actuals that they said came in for, for dollars for the, uh, rentals, and then subtracted out the
expenses, this is the total profit that they're claiming for those three particular months. (···1.0s) And this is the, where we've
totaled up what they've said. Okay? (···0.8s) So if we're gonna annualize that, that's three months, well, there are four quarters
in the year to get, um, to this annual number.
So our annualized numbers based on those last three months or the three months provided our in this column right here.
Okay? (···1.4s) Now, (···0.6s) total profit loss, remember that they said they had a totally different number than what we had on
their financials. They said that the expenses annually were 18,000. That's a big difference between the, the expenses that
they've reported and what we just annualized. So that's why we, we need to narrow that down because that's gonna affect our
profit and loss (···0.7s) and, and what we value the property at.
(···1.2s) If I gave them the benefit of the doubt, let's say because they've been upping the rents over time, if they were, then I
might look at just January. Okay, just January is going to give them, um, maybe a benefit here because they didn't have as high
of a labor expense. The electrical, (···0.5s) I mean, all of this looks like it's fairly reasonable. So using January as well, if this went
forward on a, on an annual basis, here would be the numbers.
Um, so it's a little bit higher on the, uh, in income side. And (···0.7s) let's see, (···1.9s) on the expense side, is anything throwing
this off? I don't think so. 20, 2200, that's bringing up the expense there. (···0.9s) So we would look at that. And, you know, just
as a comparison, (···0.5s) especially on the the income side, can I give them any credit?
(···1.0s) And (···0.7s) this is a, a difference. (···1.0s) If you look at the financials that they gave us, they said 7,200 times 12, that's
84 something, right? So the difference between what they claimed and what they gave us annualized, even using the, the
highest month is still 2,500 less, almost 2,600 less than, uh, what they told us on the financials. That's why I said, look at the
financials as as if this was true, and it might be their best guess, if anything, dropping down here.
(···1.3s) So the annual difference between what we just came up with based on their actuals, this 26,215, and what they told us,
which was 18,000 (···0.7s) is an $8,000 expense. (···0.6s) You know, (···0.5s) so we're not talking about millions. So 8, 8, 8, uh,
$8,000 expense could be substantial in the valuation of the property. As we get down to the difference here where they told us
they were making, um, $11,000 more than what we're showing on these annualized numbers.
And that's why it's important to go back through and figure out where they pulled their numbers from and adjust it accordingly
because what they, what they've provided for us as actuals doesn't, doesn't pan out. (···0.8s) So if I go down, and the other
thing that I looked at here with the expenses or with the, uh, um, numbers that you're seeing is, you know, what were the,
(···1.2s) what were the differences from one month to, to the next in the profit and loss?
We had a bigger profit this month, but we didn't have a $2,200 or even a $2,000 bill. And so that's kind of what I was looking at
there. If you were wondering (···0.6s) from one month to the next, how was it changing? (···2.6s) And then I'm going down to
the actual lots. So those spreadsheets that they gave us, listed each individual lot and how much everybody was paying. So this
is just a recreation of what they gave us, although they gave it to one sheet at a time, and I put it all in one.
(···0.7s) And so this represents three months worth of actuals that they gave us. (···1.4s) And I wanted to kind of point out, here
are the six units that they said are park owned based on just the, the amount of rent. Okay? So this one's paying 4 50, 4 24 34
75. (···0.8s) A portion of this is gonna go towards the lot rent and the, the other portion towards the house. As far as I'm
concerned, how much am I thinking that is going to go towards the lot?
Well, it seems to me that two 50 is the, the common, uh, denominator here for, for getting the average there. It's the most,
(···1.3s) it seems to me that they figured that the lots are really worth two 50 a month lot rent. (···0.5s) This one is significantly
lower. So this might be, you know, friend of somebody in the park. Maybe they're paying somebody, or maybe they're giving
somebody a break on their lot rent because that's a handyman. I mean, that could be the case too. (···0.9s) And what I note
here, trying to tie everything together is that here, the six units, (···0.6s) the balance is what they were talking about, the 17
that are getting money, but where's that one vacant lot?
So there could be a 24th lot, (···0.7s) or maybe they have, I, (···0.8s) I gotta find out what is the difference. Did they, um, did
they wanna say, here's that really 24 lots, (···1.2s) it said 23 lot park. Hmm, I gotta, what's going on there? But if I added in
(···1.3s) the $250 lot rent, now we're at that 72 35, (···1.5s) I'm not gonna give them the benefit of the doubt.
I'm not gonna let them talk to me about it and, you (···1.1s) know, tell me why, where they came to that 7,200, okay? (···1.0s)
And again, this is the three month total. Um, it is $2,580 less (···1.7s) than what they, uh, told us (···0.7s) that they were bringing
in. Okay? I noted here that the rent was increased (···0.6s) from this month to this (···0.7s) one, 1.4% that could keep stretching
out for the next, (···0.6s) you know, 12 months.
And it might change the valuation at the end of the year, but it's not there yet. (···1.0s) So I figured out what the average of the
lot rent only was. It's almost 250, because like I said, there were a couple that were, uh, that, that one, that was 200 brought it
down. Um, there was one that's 2 60, 2 50, but on average, 2 47 (···1.0s) I could put 2 47 down in (···0.7s) as the value, but I just
kind of rounded it up, as you'll see in a minute, 23 lots, how much they average.
(···0.7s) Now, the average difference then, if I subtracted the value of the (···1.0s) rent received for those homes that are rented
out, park owned homes, if I took, uh, four 20 and subtracted the $250 lot rent from each one of these, on average, the
difference is another $200 in rent for each one of those homes. There's six of those homes. So the rent coming in based on that
average is represented here.
(···1.3s) So now we've gotta value this park. Now, there's a couple of different components here. There's the value of the park
based on the lot rents, which is what we wanna buy. We wanna rent the land. Maybe we are talking with a finance company
that's saying, yes, if you're doing lot, you know, tenant owned homes, you know, they're all tenant owned homes, then you
know we'll do x, y, Z. So you're in negotiation with them. So now you've gotta figure out with those ones that are, um, those
ones that are, that are renting the homes that the park owns, what are we gonna do with those?
(···0.7s) They are deferred maintenance homes. They've already told us that they need work. So what's the value of those
homes? If we got them off of our rent roll, (···0.8s) we might say, um, that each of those lots are, are worth $250 and the homes
themselves, I don't know, you know, when we talked about the the mobile home side of it, could you maybe (···0.9s) get with a,
a mobile home flipper or somebody that wanted to finance them, or you know, somebody who's looking for some fixer uppers,
whatever they're gonna do with them, so that, that just turns into that $250 lot rent at, you know, that we, that we're gonna
count in at the 23.
Um, is it worth a thousand? Is it worth 1500 for each of them? Is it, look, you know, we'll give 'em to you for free, (···0.6s) you
just get 'em off the lot so we can put something else on there or fix them up to the level that we need in the park or whatever.
So we've, we've gotta come up with an agreeable value (···0.8s) for those homes (···0.7s) and they're, they're bringing in $200 a
month.
You know, it's not really the, the monthly value because we're not trying to do that. It is what can we sell this home for? And
we have to get out there and see the condition of it and get an idea. And so that's a piece that we can plug in, but there's six of
those. And it could be that, you know, one's worth a thousand one's worth, 2000 one's worth nothing. So we've gotta come up
with that value. The other piece there that we we haven't really gotten into is there's some extra land.
(···1.4s) So with this extra land, you know, we are, we're talking about 20 acres. So our 10 acres developed and have 23 lots on
it. And you know, the other portion of it is vacant land. There's a value for vacant land that we'd have to go and find out what
that value is in that area. And part of it's gonna be according to what it can be used for, I'm sure. Um, but what is the agreeable
price per acre? You know, is it really according to, uh, appraisers in that market?
Is it (···0.8s) a $5,000 per acre? Is it 2,500 per acre? Maybe it's 10,000 per acre. We don't really know. And I'm only assuming for
our, our, um, example here (···1.4s) that half of it is what we're talking about as far as the land. So 10 acres. So let's just assume
those six homes (···0.7s) are worth a thousand dollars, that the 10 acres that are there might be worth 5,000 each. We don't
even know if they're all buildable. (···0.7s) So that means that (···0.6s) if we, if we go by the cap rate that we want on it, let's
take this out a little further.
Let's extend this. So $250 a (···1.6s) lot times 23 lots according to what they've told us, (···0.6s) that's 69,000. (···0.6s) And if you
take the expenses that they had given us and the, uh, ratio for the, the, um, income, (···0.8s) the 18,000 divided by the 84,000
something that it was, gave a 21% expense ratio.
Now to me (···0.8s) that, I mean, it, it's possible, but it's on the lower end of the scale. You know, typically it might be between
(···1.7s) let's say 25, 30, 35 (···0.8s) depending on if utilities are included. And we know that some of the utilities are probably
getting paid, they're trying to push the, uh, water and sewer costs and, and probably the, the trash costs, they're trying to push
that off to them in the future. So a build back program. So I don't know if the build back program is just they're gonna pass on
the expense or if they're doing some kind of sub-metering that has a capital layout and that's why it's gonna be, uh, valued
more and priced more once that's done.
Not really sure, but I know that it's not gonna be achieved in the very first month. Um, might be a couple of months. So, um,
and, and that will affect the numbers, but for right now, I'll use their very optimistic (···0.6s) 21% ratio for the estimated
expenses. So 21%, if you look at that formula on top there, um, the 69,000 times 21% (···1.2s) is an expense, uh, estimation of
14,490.
(···0.6s) So that means our N O i, which is the 69,000 minus the 14 490 is 54,510. That's different than what, than what they told
us. (···0.5s) Now if I'm saying, you know, the areas that what I wanna do is a 10% return, that means that I'm valuing that
portion of this deal at 545,000 (···0.9s) and, uh, 105 hundred 45 100, 540 5,000 roughly.
Okay? Now they said 6.9. So what are they valuing it based on? What seems like would be realistic? So 6.9, I can plug that in,
(···0.8s) and they're saying it's worth 790,000. Well, it is to them, not necessarily to me. (···0.7s) So what kind of, you have to
determine what your, uh, criteria is gonna be for what you can buy. Maybe there's no place in that area that I can get anything
at a 10% rate.
Maybe I'm, I'm willing to look at eight and a half (···0.6s) and there's my valuation. So you see how once we know that the n o I
is accurate, we can start working with the rate that we need to get and come up with a value. Just because they placed it at 6.9
doesn't mean they could say, well, here's all the other parks that are like that. And we would have to look at the other parks
and say, well, here's the difference between your park and their park, et cetera. Maybe they're, maybe their 7.0 (···0.7s) is, is, is
a good number.
I don't know. (···0.7s) Okay, but remember they were asking for 898,000. So how are they justifying that amount? (···0.9s) Pip
and I were talking about this before, (···0.5s) and I was saying, you know, as far as the, the value of the homes and the value of
the land, you know, maybe, (···0.6s) maybe they valued that differently. I can, that's 8 84. (···0.9s) Maybe they valued the homes
at 2000. I don't even know that they split it out like this. Now we're getting a little closer, but doesn't mean that I have to agree
with what they said. So I'm gonna have to look at it (···0.5s) and come up with what I think is realistic.
(···0.8s) So I was saying, PIP, (···0.5s) what do you think as far as (···0.7s) knowing that there's a difference in how we are valuing
these, uh, pieces of this deal? (···0.8s) And Pip said, how much are they asking us at 898,000? (···0.5s) And I said, is there a way
that we can structure this so that, you know, they get what they believe it's worth, which is a future value, but we're not having
to pay for it in advance.
So pip, what were, what were some of your thoughts on this? Um, my voice is gone. I have lots of thoughts. I mean, (···1.5s)
with property, um, you look at it like any other investment in some ways. If you're buying a stock and I don't know, you know, a
a a stock that you want to buy, it doesn't matter if it's Tesla or if it's Microsoft or Apple, (···0.7s) you're not buying the future
value of it today. You're buying it at $50 and you hope it goes up to $80.
You hope it goes up to, uh, a hundred dollars. And that, that's the same way with any cryptocurrency. It's the same way with
gold. You're buying it at today's value with a hope (···0.6s) that it's gonna go up in value. You are also taking the risk that it may
go down in value. (···0.8s) So when we're buying a real estate investment, (···0.8s) it's a mobile home, a house or anything like
that. (···0.5s) The nice part about what we can do with real estate is we can force appreciation. (···0.6s) You can't force
appreciation on a stock of bitcoin.
A gold you can't call up, you know, uh, the c e o of, uh, uh, of Tesla and say, Elon, yeah, if you're on a first name basis with him, I
guess. And you can't say, Hey, Mr. Musk, if you're, if it's more of a professional relationship and say, this is what I think we need
to do (···0.7s) and it's not gonna work. You're hoping that the management of the company (···0.6s) does the right things that
allows the stock price to increase. And the nice part about property is you have the, that determination. Vicki's gone over
(···0.5s) multiple things here.
Can we lower the expenses? Can we increase the rents? Can we add value in another way? These other six homes, can we
renovate those ourselves? Do seller financing? There's a million different things you can do. And in all those situations, add
value. Now, (···0.8s) the one thing we have to be able to do is not get emotional on any real estate investment. And that is
where I see too many students, (···0.8s) they want the deal to work so bad. Maybe it's their first deal, maybe it's their fifth deal,
maybe it's the, oh, this is the big one, and they don't want it to get away.
And what they end up doing is they quit looking at the numbers and they start thinking about it emotionally. We don't want
you to do that. Many of you guys have probably already taken our creative financing course. And so in creative financing
course, what we're trying to do is, is, is determine what's a win-win situation for both us and the seller? (···0.6s) Well, first of all,
I've seen a lot of times where sellers and Vicki didn't, Vicki asked me to talk and she didn't know I was probably gonna take the
rest of the time here, but, uh, I welcome It because this is why we bounce things off, things off of, this is why we say get
connected with other investors.
And, and so what's interesting about this (···0.7s) is that, (···0.8s) and Vicky's alluded to this already, if they want, I think 6.9 is
what you thought that that, that that was ending up at. I can't remember. You were clicking numbers pretty fast there and
that's where they were at that didn't even get 'em quite to their 900 or $898,000 valuation. (···0.6s) And, and, and (···0.6s) if
they can find a buyer at that, that's awesome.
God bless 'em, let 'em do it. (···0.6s) Don't get so wrapped up in the fact that you gotta buy it what they want. The one thing
that I always want to (···0.6s) reiterate, and if anybody's ever heard me train at any other level within our trainings (···1.0s) is
(···0.6s) you don't have to buy (···0.6s) you, you do not have to buy. There's always gonna be another property out there.
(···0.8s) There's always gonna be another one, whether it's a different area, different location, different type. There's always
gonna be another property to buy.
So if you don't buy this property, it's not gonna change your life. (···0.8s) If they don't sell this property, it could (···0.7s) change
their life. Maybe they're retiring and I mean, and there could be a million different reasons why they're selling. (···0.6s) And so
we have to understand that (···0.5s) they need to sell way more than we ever need to buy. And that's always gonna be the case
in most. I, I can't, I gotta say, I can't ever think of a time where I have to buy. (···0.8s) I mean, yeah, you can say, well, you know,
on 10 31 exchange you have to buy.
You don't have to buy, you pay the tax. (···0.5s) I'm not a bad, I mean, some people are like, well, I I don't have to pay taxes.
Well, the one thing I know about paying taxes is the only people that usually pay taxes are the people that are making money.
(···0.6s) You know, go to anybody that's poverty stricken and they're not paying taxes. (···0.7s) And so it's not a bad thing to pay
taxes. Can we legally minimize them? Yeah. Can we mitigate them? Yeah. And we should do everything in our power to
minimize our taxable income.
It's 'cause it's probably the second biggest expense you're ever gonna have. (···1.0s) Could be the biggest expense depending on
your business. So going back to this, what was telling Vicki is, so let's just, and I'm gonna round the numbers. Let's say they
want 900,000 (···0.6s) and we think conservatively it's worth 600,000, okay? (···0.7s) So we get a lender to give us the 600,000
that we need, or we get a joint venture partner or our institutional partner, whatever. We get to give us the 600. (···0.7s) What
that does for the JV partner, what that does for the institutional lender, it's gives them, and you saw, you saw Vicki talking
about debt service ratios yesterday debts or yesterday on the last video Modules.
Debt debt, debt service coverage ratio, I think is what she had there. I I always get all those terms mixed up. But (···0.8s) if
you're, I i i, if we could, if there's a valuation out there at 900,000 and the, the lender's only given a 600,000, that's what, that's
a, you know, still that gives 'em a, a significant amount of debt service ratio or, or they're not loaning a hundred percent loan to
value.
So what do we do with the other 300,000 if that's what the seller really wants? Well, let's give an incentive. We get 600,000
from an institutional JV part or whatever you wanna call it, and the other 300,000 we put into a seller financing note (···1.0s)
because the value of those six homes, the value of the extra land (···0.6s) is completely, (···0.5s) is completely and utterly, you
know, a, a, a gamble that we don't know that we're gonna be able to, to to, to win. (···0.6s) Even some of the things on just the
park stuff where you're, you know, you're changing rents and you're doing things like that, you don't, I mean, when you look at
this, and obviously, you know, we talk about getting all your power team members and Vicki's gonna talk about more about
that, you know, later, you know, if we're looking at property management on this, and lot renter, I think she said she averaged
'em at two 40 or 2 42, whatever the number was on there (···0.6s) and all the other 2 47 (···0.5s) I guess is what it says on here.
And, and so all the other lots or all the other mobile in an area (···1.1s) are at three 50, then maybe we can add some value
there.
But if all the other lot rents in the area on a similar type of pro, uh, a mobile home park are 200, then we're already at a
premium price. So we've gotta those, that's part of the due diligence and research that we have to do. But what I would say on
something like this, you go in with your six, give 'em $600,000 (···1.6s) cash (···0.6s) and the other $300,000, put it on a second
mortgage. Have them do seller financing, owner financing, whatever you wanna call it for my Canadians, that would be, um, uh,
a vendor take back.
And, and I know Canadians are looking at this going, what's seller financing? We call it V T B, don't call it V T B in the US 'cause it
sounds like you got some type of sexually transmitted disease. So be careful on your terminology. So for my ca Canadians
coming to the US 'cause we got lots of Canadians that we teach coming to the us, they're gonna call that A V T B. Either way it's
the seller holding part of the financing. So what you're doing is, and I'm always amazed when a seller doesn't want to hold
financing.
I'm surprised by it. A lot of people that are traditionally in real estate are, are thinking, why would a seller hold financing? Well,
multiple reasons. Tax benefits, huge tax benefits to the seller. Have 'em talk to their accountant. They're gonna get constant
cashflow. They get cashflow without the headaches of having ownership of property. They get cashflow without having to
manage property. They don't have to worry about the expenses on the, on the maintenance, anything like that. So they get a
lot of benefits. (···0.5s) And this is one of the things that I think is so important when you go to negotiate, and Vicki and I were
talking about negotiating before we recorded this segment, (···1.0s) is when I look at seller financing and a seller doesn't want
to do that.
(···0.7s) I'm wondering, there's gotta be, there's there's one or two issues they need, not want, they need all their cash upfront.
That's one reason they won't do seller financing. I didn't say want, I said they need their cash upfront 'cause they're gonna go
buy something else or they've gotta pay something else off. They need it.
It's not about wanting, it's about need. 'cause if somebody just wants it, if I'm gonna give you a hundred thousand dollars, can I
pay you, you know, $80,000 a day and the other $20,000 over time, you're still gonna get your a hundred thousand dollars if
you don't need it. All right? Now, that other $20,000 might be tax benefited to be, to be able to pay over a period of time. So if
they need the money upfront is one reason why they want it. They won't do seller financing. The other reason is they're not
confident in their investment, they're not confident in the park.
There's, they're not confident in what's going on. Go ahead Vicki. There, there's a, a third piece, a third element here when you
have a broker involved, because the broker might be the one that's discouraging them from doing the seller financing. And
here's where you have to realize the, the what's in it for me, for all the parties. So sometimes the broker is thinking, well if you
do seller financing, I'm not gonna get my my commission. So what you wanna do is address the commission and you might, you
know, include in the offer that the, um, the, the broker's portion will get paid off the beginning as, you know, as a part of this or
that.
They take a piece of it now for the deal that's done now. And if there's something coming later that they still are in it for that
other piece that comes later. Otherwise they might be cut out from, you know, the, the future value of what they were doing
for the deal too. So they realize that as well. And one, one point about the, the, um, needing the money. Now the reason that
they might be looking for a, a sale and wanting the money up front is they might've already talked to a bank and found out that
they can't get the full value of the sale.
And if they're only getting, you know, uh, 70% of of the, the property in a loan amount that might not meet their credentials
and they might not qualify 'cause they've got those park owned homes. So there could be things in there that when they look to
get to, to refi or pull money out of it that they weren't able to do or it wasn't going to give them, you know, what they wanted
on a monthly basis after that, the way that selling it and structuring it would too. So you look at all the different scenarios that
they might have been faced with and be prepared to counter those with how you negotiate your deal.
And then Pip had some other great ideas too. So, well, And that just comes with experience (···0.7s) and um, I mean I have a lot
of experience doing property but not near as much as Vicki. 'cause she's way, way (···0.6s) more experienced than I am. Let's go
with that. So yeah, anyway, no, the point I'm trying to not older (···1.3s) And I, and I always talk about realtors when it comes to
seller financing because a lot of times your broker realtors or real estate brokers or whatever you wanna call 'em, don't think
they're gonna get paid.
And you can go ask any realtor. And this is why I'm always amazed by the concern part of this. 'cause if we write a contract up
for $900,000 and $600,000 is money up front and $300,000 on a seller financing. Second note, the (···6.5s) realtor technique's
gonna get paid on the 900,000 unless it's written differently. Technically they get paid. And who do they get paid by? They get
paid by the seller in 90 some percent of the situations unless it's worded differently.
And this is why it's so, this is why it's so important to have a great power team. It's why it's so important to have great trainers
helping you through this because these are things the average person doesn't even think about. (···0.6s) And so I always ask
realtors when they, when, when we start talking about seller financing, I will ask a realtor, and I'm not, not, you're, you don't
have your real estate license, do you Vicki? Um, today as we talk, I've had two licenses in other states, (···0.6s) but our, our plan
for our team is for one of us to get it in one of those other states and I'll get it eventually in, in the state.
And that's always a question. No, No. (···0.9s) You know, and the question is, you know, should you get your real estate license
if you don't have it? And then there's always reasons to have it and there's other reasons not to have it. So it's, it's, it's kind of a
wash. I mean if you're rehabbing properties and that's what you do for a living, I think having a real estate license in this area
where you're rehabbing is huge, um, for buying a mobile home park that's adding, for buying a mobile home park or doing just
some passive income deals, probably not necessary.
Probably depends on your strategy focus. So, and obviously we talk about all the different strategies and stuff as we go through
this training, but why don't go back to the realtor thing. If I buy a property (···0.8s) and there's a realtor involved, do you think
the realtor caress, if I go to Bank of America (···0.5s) and get my loan, or if I go to Chase Bank and get my loan, do they care?
The answer is (···0.8s) no. They just, what? They just want to get paid their commission. So if the seller is willing to hold a
portion of the note, the seller is just acting as another lender in this scenario.
And so as long as your agreements are written or the seller's agreement is written with the lower, with the, with the real estate
broker that they're gonna get paid on the full amount, (···0.6s) then obviously that's what they need to do. Now one of the

things, and then I tell, oh, Vicky, what I would do on a deal like this (···0.6s) is we think we've got $300,000 of what (···2.3s) you
would call pie in the sky. (···0.6s) That's the way I would call it.
We think it's worth maybe $600,000 tops based on Vicki's numbers here. That's what it's worth to us. Now, if the seller can find
another, uh, buyer that wants it for, for more, God bless 'em, let 'em do it. But let's say that there's not the, you know, a ton of
competition out there for this deal, then by all means we have the ability to negotiate. One of the things I told Vicki I would
negotiate is that second $300,000, I could do a couple things with it. I could make it a forgivable note. If we can't get that other
$300,000 in value by resurrecting this land, making it worth more by doing something more with it, um, if we can't, um, you
know, get a value of those other six homes up in value, if we can't add the value that we need to, then we can make it a
forgivable second.
And that secondary note could go away based on whatever terms the seller and the buyer agreed to. We could also, (···0.6s) we
could also probably, um, oh, you're 380. I was thinking 300,000. I can't do the, well, I I I hit so many different rates in here, the,
you know, yeah, at some point it was 300.
Well, it doesn't matter whether it's, you know what the second is, it could be 300, it could be 3 87 or whatever Vicki has there.
Now we're at 3 27. (···0.5s) And so, (···1.0s) Well, I changed the rate to nine at nine cap. (···0.6s) And, and so, you know, that's,
(···0.6s) and this is why you wanna get comfortable with these spreadsheets so that you can make these adjustments to see
what will work for you. And always remember the first thing you're buying is the numbers. Do the numbers make sense? If the
numbers don't make sense, don't get the emotion involved.
It's when the numbers make sense and you're going, you know, (···1.1s) this thing is worth X amount based on my criteria,
whatever those criteria are. And that's what you have to do. People don't lose money in the stock market because they gamble
and don't know what they're doing. They lose money because they have, they don't have any discipline. That's what it comes
down to. If you have discipline and you realize that, that you need to maintain that discipline, your buying rules in real estate
gotta be the same way. You gotta have that discipline.
So going back to that, that second mortgage could be a forgivable note, or you can make that other $300,000, make them an
equity partner as you continue to increase the value of this other part of the land or whatever it may be. Was it 10 acres? Yeah,
10 acres on this rest of this land. You start increasing the value of that. You've got your money partner, meaning the second
mortgage as a, as an equity partner, have them sharing some of that benefit. They may not be able to do it. 'cause maybe
they're cash strapped right now, as Vicki said, maybe they can't go refinance it, pull some money out and fix up those other 10
acres of land.
So there may be a number of reasons and those are all things that you gotta work through. Um, and if there's a broker involved,
(···0.8s) the broker doesn't get paid until the property sells. It's that simple. So if you've got a lot of stuff and when you're
buying a mobile home park, there's a boatload of moving parts. And I know we're getting way late on this section and I'm the
one that's pull pulling us over. Yeah, sorry. But it's good stuff. And so when you're buying a mobile, when you're buying
anything, if there's a real estate broker involved, they don't get paid until the deal closes.
So if there's a lot of moving pieces, (···0.7s) I would request you, the seller and the realtor all sit down, do a phone call, do a a, a
zoom meeting if you want, go meet with them and all of you guys work out all the details. Because a lot of times the realtor's
like, why I don't want you to talk to my client. Well, if they really wanna sell and there's not a lot of competition to buy this
property, then you have all the op all the rights in the world (···0.5s) to, to ask for whatever you want.
Now, you Can make that contingent in the offer that, that you'd be present with the broker. I mean with the, uh, yep. Um,
owners, you know that my offer is contingent on me being able to present this to the owners myself with you there, (···0.5s) Of
course. I mean we're, um, we want the realtor involved. We, and, and, and the realtor has every right to say, Mr. And Ms.
Seller. I, I don't think I would do that. Well, that's his or her job as a realtor to represent the seller. But what I don't like to do as
a buyer is I don't like the realtor not to present exactly what I want.
And if I'm trying to do something creative, that's not their expertise and that's fine. That's why I want to be involved or one of
my power team members is gonna be involved, or one of my business partners would be involved in that negotiation. So, Vicki,
we're way over on time. When we come back, are we gonna keep staying on this spreadsheet here? We got something else?
No, I think, I think that we've talked about all of the things that we wanna talk about. You know, what are the possibilities, you
know, how we might negotiate it. Somebody else might even have a better idea than what we've covered here.
But the point is, get your brains going. Understand the numbers that you're seeing, get your brains going on, how we might
come to some kind of agreement that works for everybody. Um, where, where it makes sense for us. And the one thing I
wanted to make sure that you realize is we've only gotten to the valuation. We still have to make sure that the debt service is
going to meet the criteria of the lender and that there's gonna be cashflow left over after we have to pay that debt service so
that our cashflow numbers, cash on cash returns still meet our criteria too.
So you, you've gotta tie all this together and you just have to work the numbers and, and make sure that it's a deal that works
for you, not just for them. Okay, well we will see you on the next video. (···1.0s)
(···2.7s) Okay, welcome back. Let's talk about mobile home park funding. (···0.7s) And a few of the, I'm gonna take you out to a
few different websites, a couple different websites. Anyway, um, we'll talk about some of the traditional things. We'll talk about
some of the, um, seller financing kind of scenarios. And, uh, we'll get into some really cool resources. (···1.2s) And let's just start
with the traditional bank and lending big banks like the, the regional banks.
Um, there, there are different types of banks. Not everybody realizes that. But, um, if you've, if you've been involved in (···0.8s)
any kind of real estate investing, you, you can hear people say, well, this bank did this, this one didn't. And they all have their
own appetite, so to speak, for different types of loans. So understanding where they're coming from, just like your
understanding where your customers are coming from, or your sellers or your brokers and everybody else is gonna help you to
streamline your efforts. So, traditional bank lending, like the big banks, the, the, the big national banks and regional banks, they
oftentimes will take loans and (···0.6s) sell them off to the secondary market.
So they wanna make sure that anybody who's wanting to buy those types of loans from them has them packaged in a way that
they know that their end buyers are going to want. Portfolio lenders are different portfolio lenders. It is kind of like a borrow
here, pay here thing for the most part. Not saying that they don't sell any of their loans, but for the most part, they are able to
be a little more, uh, flexible with their terms, even though they might still use other guidelines from some of the, the, uh,
government programs or anything else should they want to sell them.
They have the flexibility to, um, take in the type of loans that they want. Plus they're often community banks and credit unions
that are familiar with the locale that the property is in. And so they know kind of the stability of the local economy. You know,
they might even know the players of the people that, that are, um, asking for the loans.
Really good thing for you to do, (···0.8s) get plugged in with the VPs and the, and the presidents, vice presidents of commercial
lines, of your local community banks. Whether that means that you're going to fundraisers and mixers where they are, you
know, and, and at least getting your face out there, having some contact. And, you know, oh, you know, I've been wanting to
con, I've been wanting to, you know, have a sit down with you for a while now, now you're in a social setting, right? Don't talk
business there. You know, just create the relationship, you know, open those doors. Um, they're, they are in many cases, very
approachable.
They want to expand their, um, customer base. Their, uh, whole point of being there is to foster relationship with local
businesses and local folks. So those community banks and credit unions, they, they want you to, um, turn to them. If they don't
loan, how are they gonna make money? Right? (···0.6s) And then there're, um, just like Fannie Mae programs, government
programs like the F H A, and you can see some of the, the criteria that are, uh, listed there.
Um, don't forget when it comes to these loans that you need to build in your due diligence period, 90 days, at least in many
cases, uh, especially for these parks, uh, financing period is not gonna be 30 days, probably not gonna be 45 days. Better push
that out to 90 and still have the ability to expand it if needed, because they may have more stipulations on what is required
(···0.7s) for them to see with regard to, uh, their due diligence on their side.
Get a written commitment from the lender with the terms and the conditions up front. It doesn't guarantee that they're gonna
close it, but you want the, the terms and, and everything to be, uh, in writing so that you can have a, a documentation with
them as far as what you had, uh, had it talked about and agreed to after the commitment. Then you can order things like the
bank required items, uh, for the due diligence, pre-closing checklist. That might be things like an appraisal, um, an engineering
exp inspection.
Um, depending on, you know, what kind of systems are there, whether it's their buildings or whether there's, uh, like I said
before, the pumps. I would definitely want any water sewer systems that are on site and not the municipal water sewer
checked into. Uh, but, so those, it's inspections, but they might require in engineering inspections now, title searches, survey
work. (···0.6s) They might require you to do a phase one environmental inspection, making sure that, you know, the ground is
good, that there's not any contaminants, that there's nothing that's going to be endangered, like endangered butterflies, which
is a big thing that happened in many areas of New York.
Oh, you know, there's, there's butterfly that eats off the plants that are there. And so you have to (···1.0s) navigate through
those kind of things as well. Um, they can be costly, so you don't wanna do those before you get a commitment and, um, move,
move forward from there. Um, some things that you might be able to benefit from is if there's already existing surveys, then
that can be used, you know, so don't go and pay for a survey if, if you can ask the, uh, the seller if they already have one, and
use that instead.
Um, you know, you've gotta also create the management plan so that when you take over the property, you know, are you
gonna be keeping a manager that is there, are you gonna be doing it yourself? Are you gonna use the owners as consultants in
this so that there's a transition period? I know that in, uh, ma, one of the major deals that I was involved in, the staff that
worked at the properties to keep everything going smoothly, the staff at the properties was given a bonus if they stayed for
three months minimum after the con, after the, the deal.
So that, um, you know, they could have stayed longer as well, but at least a three month minimum transition, because the new
owners aren't gonna know everything right off the bat. All, all the intricacies of the systems. (···0.7s) So having somebody that
they have paid for (···0.7s) and can ask those questions and, you know, have a transition period is gonna be very helpful to the,
um, conversion from one owner to the other.
Uh, are, are you gonna hire any new professionals, you know, to oversee things? Um, there's also communication that has to go
out to the residents. You know, instead of paying the way that you did coming to the office, we, we need you to be able to do X,
Y, Z. So you've gotta set up all those systems on how they're going to, um, get their lot rent to you or their, (···0.6s) you know,
whatever it happens to be, you know, whatever is going on there.
Your, uh, payroll needs to be set up if you've got people that are gonna be, um, on, on payroll and having workers' comp and
all. So you've got a, a whole plan of things that you need to incorporate depending on how big this project is. You know, how
many units and how it's run, how you are going to change the way it was to, to what you want it to be. So there's a, there's
gotta be a transitional plan that you're thinking about and putting into writing.
Um, there's gonna be a, a letter that you might even have to write some of the communication for the sellers so that they can
say, you know, Hey, you know, it's been a joy having you here. We're happy to move on to our next phase, and we know that
we're putting you in, in good hands with these new owners. You know what? You might have to help them write things like
that. (···0.8s) And, um, then you're gonna have your version of the letter, Hey, we're, we're looking forward to working with you
in the future. Here's how to contact us. Um, here's our website.
You know, if you have any, any concerns or questions, we'd be happy to set up appointments. So you wanna control all of that
as well, um, upon the loan approval. Then you're gonna set up the closing, you're going to get the deeded. You've got keys that
you've gotta have. (···0.6s) Make sure that the keys are marked. 'cause there's nothing worse than getting a big key ring, not
knowing, you know, what goes to a storage shed versus, you know, if there's, um, a well pump house or something like that to
get into, um, all the little things for all the office stuff.
So make sure that you go through, even that should be on your plan too, going through the keys and, and figuring out what
goes to what. Um, you've got bank accounts. You've got, um, deposits that might have to be transferred, uh, rent payment
letters (···0.5s) to the new entity. Your website is probably gonna have some updating any kind of operational forms, leases,
renewals, um, termination violation notices. All those things go into this whole plan. And so, um, you're, you're going to, you're
gonna even look better to your lenders when you have the whole thing ready to go.
It's gonna look professional again, when you go to the I RM folks, the, the Institute of Real Estate Management, when they get
those designations that I was telling you about before, one of the things that they have to do for one of the candidacy is come
together with a whole plan for, um, uh, property or whatever. So they've, they've probably had more experience than maybe
you have, unless you've done this before in putting these together.
So even if you hired one as a, a consultant, um, or, uh, an assistant through this process, that might be a good thing too. (···0.7s)
Okay? I wanna take you out to a website that's gonna tell a little bit more about, um, what some of these institutional lenders
are looking for. So, hang on, let me just switch this share to (···1.5s) our (···2.2s) internet. (···3.8s) Here we Go.
Fingers crossed. (···0.7s) Huh? It works. Fingers crossed. (···1.5s) Can you see it? Looks good. Looks good. Awesome. Okay, so
this is commercial real estate finance, uh, company of America. (···0.6s) And the reason that I thought that this would be good is
because (···0.6s) it, they talk specifically about (···0.7s) the mobile home. Um, where'd it go? Hang on. (···1.1s) It went off of my
screen.
So hold on a second here. You might still be seeing it, but I'm not seeing it, so hold on. It looks good on my side. Looked or
looks? It did. It's no longer on there now. Okay, (···2.4s) try again. So, is that it? Do you see it? I see It. Do you see it? I see it.
Good. Okay. So, uh, like I said, the reason that I thought that this would be a good one is because they have some information
on here specific to mobile home parks that I wanted to show you some criteria. So if we scroll down, uh, first of all, this is C r E f
C O (···0.7s) a.com.
Okay? So that's C R e, uh, f c O a.com. So the, the acronym that you see on the top there, and then.com after that, in case
you're looking for it. (···1.0s) And as we scroll down, (···0.9s) talks about apartment loans, commercial loans, capital markets,
the loan process, you might wanna check that out. (···0.7s) And I'm gonna scroll down a little bit further where it talks about
multi-family property types underneath the multi-family property types.
We talked about that, uh, mobile homes fall under that. It's got mobile home park, so we're just gonna click on Mobile home
park. (···2.6s) And (···0.5s) they've got the mobile Home Park pro, uh, loans program overview. So they've got an overview, I'm
just gonna skimm down. (···2.5s) And they're, they've got the mobile home park financing options. So they've got bank series
multifamily loans of Fannie Mae conduit, uh, HUD and F H A mobile home park loans, et cetera.
Then I'm, I just wanted to kind of review this mobile home park eligibility requirements. So (···0.7s) you can see that, um, they
have maybe a 15 pad minimum. Uh, then they've got a 50 pad, minimum pad is lots, basically. So those pads that the homes are
going on 50 for Fannie Mae mobile home park loans, and the conduit mobile home park. So they're telling you, you know,
basically where you can start looking or that the fact that there is differences, there is a difference between a smaller park and
maybe the, the, um, larger park financing programs.
So 15 versus 50, we were just looking at one with 23. So there is a program for one that's 15 pads or more, uh, but the, the
Fannie Mae and the conduit one are gonna be for a little bit larger park. Good to know. (···0.7s) Then there are, um, they, they
prefer, here we see it right here, preferred parks that have paved roads, (···0.7s) gravel packed roads will be considered on a
case by case basis.
So this is why the, (···0.8s) the broker on that other example that we were looking at had an exclamation mark after the paved
roads part, right? Not saying that there's not a market for the, the other ones, but maybe you want to include in your, your plan
for future capital expenditures, the, um, paving of those roads, which can be expensive, you know, but, um, who knows?
Maybe you bring on a blacktop company (···0.6s) to come in as a, a potential partner or an equity partner and, and, uh, have
those trucks when they come back to the, the shop, fill 'em up and bring 'em back out to the park. (···0.5s) Just a thought, right?
Uh, by the way, all of the, all of the paving company people that I know are also investors in real estate, (···0.7s) whether it is in
development or owning apartments, et cetera.
(···0.6s) Not saying that all of them are, but it's just funny as I think about who I know they are also in real estate. Makes sense.
So maybe they could be, um, one of your partners. Just something to think about. Um, (···0.8s) up to 25% park owned homes.
So here's where the percentage of park owned homes is coming into play now, 6% out, you know, or six units out of 23, you
know, is, is that going to be attractive or might you have a plan already in place to have those sold to somebody else who's
gonna sell or finance them?
And then those would be owned, even if it's a different entity that you might be a part of, but (···1.5s) lemme not go there. Um,
the part that we didn't get to talk about on the, on the last one was those six homes. I would want them off of the park
ownership and maybe a different entity. You know, you might be flipping mobile homes as well, but maybe that flip is under a
different company name, and that company is the one that pays the lot rents (···0.5s) just saying.
(···1.1s) And then you'll have the money if you sell or finance them, that will offset, you know, some of the, the, uh, lost rent for
the, um, $200 a month. I think it was for the, the home rental itself. Just my mind cut kind of squirreling off there. Sorry guys.
Going back to this. There is a percentage of park owned homes that might be okay, but they're telling you right here, tenants
must own 75% or more of the homes.
Again, that goes to the stability (···0.7s) homes should be skirted with no tongues or hitches showing. Doesn't mean that they
can't be there. And the thing about the tongues and the hitches and even the tires underneath is that if that home needs to be
moved or taken out of there, those things are gonna be required. They just don't want them to sh to be showing. So you might
have some beautification funds set up for those people that may not have the money to do it. If you're acquiring a, a property
that, um, uh, that you're trying to get financed, it wouldn't take much to build (···0.6s) almost like a, a boxed in, um, kind of
(···1.1s) pretty (···1.2s) feature that would be easily available or easily financed to some of the folks that are there, if that is a
park requirement that they have it (···0.9s) just saying you could do a lot of (···0.6s) landscaping kind of stuff with some pretty
flowers, but they don't want that stuff showing at all.
Uh, prefer off street parking so that everybody's not, you know, parking on the street itself.
Homes must conform to the requirements of HUD code. We spent a lot of time talking about (···0.6s) what HUD code is, (···0.7s)
and you know, if you, if you need to go back and reference that section and find out exactly what has to be, um, what has to be
there, and then go ahead and, and refer to that because they're gonna be held holding the, uh, borrower to those guidelines.
(···0.6s) They also prefer communities that have at least, uh, or that have less than 10 homes per acre.
So less than 10 homes per acre means that it's not all everybody's stuffed in there like sardines, right? (···0.8s) The, the, a lot of
the older communities were like that now, that it could be a, a safety feature as well, because if anything happens fire code
wise, even though some of these might've been fine when they were built that way, um, that way if there's damage to one or
something goes up in flame, it's not easily gonna take out the whole park.
That would definitely affect the ability to, to collect lot rents. Not only, you know, (···0.5s) lost to human life and, and, and, um,
uh, property, but they're also looking at, if you don't have, if anything happens to all those homes and you don't have that rent
coming in, then how are you gonna pay your loan? Um, preferred communities with an amenity package. So the little bit of a
lifestyle, something, you know, you might talk to them about what kind of amenities need to be in that kind of package.
Does it mean, you know, laundry facility and maybe a clubhouse or office or playground or what, what's gonna constitute
amenities in their minds? Um, scrolling back up. So those are the eligibility requirements. Scrolling back up the overview
program here. Um, you can see that they will do up to 30 year amortizations, which is kind of nice because a lot of times I'll use,
uh, 20 on there. You can have 30 years to amortize it and be able to pay a lower amount, but you can always pay more than
the, um, minimum for paying it off in 30 years by adding to, you know, what you pay on the principle, which is a big advantage
in the beginning of the loan, not so much later on, um, up to 80% leverage.
That's kind of surprising because commercial properties like this, they oftentimes have a, you know, a lower L T V loan to value.
And in this case it may be that if all these other things are falling in line and you've got this stable property, um, lenders have
found out that mobile home parks with owner occupied homes are some of the, the stablest property investments that they
can have.
(···0.6s) And is that right? Stablest (···0.7s) the most stable, um, because those folks are not pulling those homes off the lots.
(···0.6s) And so, you know, well-managed property is, is going to be a good investment for them because, uh, they don't see a
lot of, um, uh, they don't see a lot of foreclosures on those types of loans.
You know, a lot of defaults on those types of loans. (···0.6s) And then we were talking about debt service coverage ratio before
here it says debt service coverage ratio as low as 1.2. Remember I said it, but in a lot of cases when it comes to the commercial
properties, it's 1.2, 1.25 might even be 1.3. So they're saying as low as 1.2 low fixed rates based on our, uh, and then they're
basing on it, the apartment loan interest rates plus a spread, okay? (···0.8s) And they want the park to have a minimum of three
star rating.
And you can, any of these things that, that have links here, you can go out to the, uh, link and, and find out, you know, what
they're talking about there, what their stipulations are. Um, I'm, I'm kind of surprised, I thought maybe they would have a link
on the amenity package, but certainly talking to these folks, it says, give us a call. So give 'em a call. (···0.5s) But, um, definitely
wanna be familiar with all of the different stipulations. Uh, their loan sizes here, starting at 500,000.
So oftentimes there is a minimum loan amount depending on who the financier is going to be, you know, who's involved. 'cause
lots of chunks of small loans just means more paperwork for them to get the same amount of money. They kind of like the
bigger stuff, the bigger packages. Um, just sometimes it's easier to get a loan in the millions than it is to get, you know, 50, 40,
50,000. You think, well, it's not that much. Why is it a problem? It's because on their side for what they're making and, and the
paperwork that goes with it, it's the same reason that, you know, you're, you're looking at doing a bunch of homes instead of,
or a bunch of lots instead of, you know, one here, one over there, et cetera.
Okay? Um, so they do have multiple programs there. So I'm gonna leave you with that. Go check it out. We're gonna come back
to the internet later, but for now, we're gonna go back to our slides, (···1.5s) I'm hoping (···2.2s) should be all right. (···1.3s) I
think you'll be just fine.
I think so too. (···3.2s) I take an hour, but that's okay. Uh, never. (···1.5s) There you go. Okay, so (···1.0s) next one up is seller
financing. So there's different situations as far as seller financing goes. Um, it could be that there's seller financing where the
park owner owns the homes. 30, roughly 30% of the park owners, um, own those properties free and clear, because don't
forget, a lot of these went back to the, the sixties (···0.6s) and fifties, sixties, seventies.
And now they, if they had any loans on them, if they had 'em, um, they're usually paid off by now. You could negotiate sweat
equity for down payment (···0.7s) if the owners in the, in those cases where the owners don't have the manpower to do some
of the repairs or improvements. So that's something that you, you might even explore with them. You know, what is your
current situation? You know, why are you selling or, you know, well, let me, let me, you know, take away this burden from you
in exchange for you working with me on X, Y, Z.
So some of the things when there's, when they have the ability to make those decisions, because they're the one, you know,
holding all the cards, you might look at a 10 to 20% down. Um, they might provide all or part of the financing, you might, you
might still go out and get other financing, but they, they could potentially do all of it. Um, the terms are completely negotiable
as far as payments, as far as the timeframe, as far as how much.
Um, and if they're talking about, uh, charging interest, even the, the rate that they charge is negotiable, I wouldn't bring up, you
know, and what, you know, at what rate would you finance me at? Because they might even, it might be too complicated to
even think about. Not everybody is in the same frame of mind that we are that way. Isn't it nice and easy to have monthly
installments, monthly payments and not have to worry about compound this, compound that amortization schedule and all
that, let's just do this.
(···0.5s) And, um, we have actually worked with folks like that. (···0.6s) And when they asked about the interest rate, we're like,
well, we'd like to keep it simple. And they went for that. So we, we have zero interest loans right now. They have a balloon
payment, so remember that time. So the payments might be the same up until a certain date. And then at that point you have a
balloon payment where the whole thing is due. So you could structure it based on the 20 or a 30 year amortization. You know,
obviously the 30 years is gonna give you a lower payment, which if you're looking for cash flow is gonna be a good thing, but
you're gonna be paying interest on that, that whole, um, or could be paying interest on that whole outstanding balance there.
(···0.5s) So, and, and the other thing about the, the payments and the timing of them, you might have a bump. Like let's say that
your plan is to raise rents and then, you know, at the end of the year you'll be looking good. But until then you haven't really
collected that. So you might say, you know, payments of this based on my, my, my schedule of how I'm planning on doing this.
And then at the end of the year, in addition to the monthly payments, I will also make a payment of x thousands of dollars. You
know, so you might have a, a bump that comes later on, um, or at certain intervals as you are achieving, especially if you're
doing major, um, capital improvements to the property, if you default, they're gonna be the beneficiary of those capital
improvements if they take the park back anyway, right? (···1.3s) So they might be able to, especially if you are negotiating and
you're not quite coming together on how much you're willing to pay for the property, (···0.6s) you could say, well (···0.7s) I can
pay that price if you work with me on how I get it to you.
So you might have the lower purchase price that makes sense for what you wanna do. But if they're financing you and you do
incorporate an interest, if you were to, to show an amortization table that shows them how much interest they're making on
the amounts, and then show after a year, three years, five years, how much more that is going to be to them in their pocket,
add that to the principal, uh, to the, uh, principal amount or the price amount, then you may be getting closer to what they
wanted for.
So like pip was talking about in a previous, uh, negotiation there, you know, it, I can get you the money that you're looking for if
you allow me to spread it out the way that, you know, um, that I can get it to you, that makes sense for me. So (···0.7s) some of
it now and a little bit of later will get you what you're asking for. And that's part of the negotiating on seller financing.
Um, they could stay on as a consultant for transition period and there might be a compensation for that too. (···0.6s) And you
know, that that could help in some of that difference that we were talking about before. Um, they don't have to worry about
any of the management concerns. So don't worry about why Ralph is upset with you because the rent has gone up. You don't
have anything to do with that because you're not the owner of the property anymore. You're just the financier of the property.
You're not involved in the management decisions.
We'll take care of that. Ralph won't be mad at you. You can still go to poker on Thursday. Okay, PIP, did you have something?
Well, Yeah, and one of the things that, you know, we were talking about negotiation on the last section and how do we
negotiate this kind of stuff? (···0.7s) Obviously it's gotta be a win-win. Vicki made the comment, you know, it's gotta work for us,
but it's gotta work for them as well. And one of the best ways to explain it to people, and I think it's, (···0.5s) it's hard to
imagine, (···0.6s) but it really is the same concept, is anywhere we go in the world, definitely, you know, anywhere in any
united, any city in the United States who has the biggest, tallest, nicest buildings in any city you go to, it's the banks.
And there's a very specific reason for that. It's because of the interest that they get paid. (···0.6s) And so if you can (···1.3s) show
a seller how they're really gonna be the bank (···0.8s) and they're gonna get paid over time, they can make a lot of money doing
that without a lot of headaches. Because when you really think about it, when, and this is the misconception, and you've
probably heard me say this before, but when you buy a property and you have a mortgage on the property with the bank, who
owns the property?
You or the bank, everybody yells out. Well, the bank does. The bank doesn't own jack squat. (···0.7s) Your name is on the title
and the deeded, (···0.6s) they have a lien. L i e n I believe is how you spell that against the property. In case you don't pay 'em,
(···0.6s) they can take the property back. You can't call up Bank of America and talk to the vice president and say, Hey, can you
send over one of those VPs?
Because I've got a leaky toilet, I got a tenant that's complaining. They're gonna laugh at you. No matter how much they money
they've loaned to you, they're not managing the property. So in what Vicki is just saying right there, you got a problem with the
tenant, meaning the seller financing person doesn't have a problem with the tenant. You as the owner of the property have the
problem with the tenant. The seller has a lien against the property for any reason. You don't pay them. They take the property
back and they're gonna get a tax benefit in many instances, still get cash flow and not have to worry about the maintenance of
a property.
Now obviously since you're watching this video, we don't have to sell you. That property's a good investment. (···0.5s) We don't
have to sell you on that 'cause you're already doing it. (···0.8s) But why don't most people get into property? Why do many
people sell properties that they have? It's because the maintenance and the headache and the management of property,
nobody wants that. Everybody and their brother would invest in property tomorrow if you could show 'em how to get a great
return and never have to talk to a tenant, never have to fix a toilet, never break up trash.
(···0.9s) And so if we can show the seller how they don't have to worry about tenants trash for toilets (···0.6s) and still get paid,
(···0.8s) that's a, that that's one of the biggest benefits to doing seller financing. And if they think this property's good, and I
probably didn't even address it enough on the last video, (···0.6s) if they don't wanna do seller financing, what's, what's the
worst case scenario when somebody does seller financing?
If you don't pay 'em, they have to take the property (···0.5s) back. That's the worst case. They have to take the property back.
And if they're telling you, if you don't pay them, they don't want the property back, maybe that's not a good property to start
with. If the seller's saying they don't want it back, there might be some hidden reasons that they're not telling you because
(···0.7s) their words are speaking a lot or their actions are speaking a lot louder than their words when they say, I don't wanna
do seller financing because what? Well, because I don't wanna take the property back. If, if you default, well then there must be
a problem with it to start with.
So I'm always, uh, using the seller financing is what I would call a a, a vetting strategy, a due diligence process, uh, uh, literally,
uh, an exit strategy. At the end of the day, I will ask for seller financing on almost every deal just to see what they're gonna say.
(···0.8s) You know what, I, I know of an attorney that in his contract for seller financing, he has a, uh, a clause in there that says,
and if I don't pay you, you agree that you will take the property back so that it is not his.
He builds it right in that there's no, you know, will I or won't I take it back? You will take it back. And he has pushed people
before on a, I think it was on a condo in that case. He has pushed people before, you know, where he got in and he was like, no,
you're gonna take this. You're gonna take this back. So, So, yeah, I mean, at the end of the day it's, it's just a, a great way to get
(···1.3s) more property with less of your own money and less of your own credit. Because what you're gonna find, and I don't
know what the statistic is, but I would probably would be willing to bet it's 95 to 99% of the time the seller (···1.0s) on a seller
financing deal will not ask you for a credit score or check your credit.
That's right. It is not the same world. It's a different world. And I know people like comfortable With the the, with the collateral.
Yeah. And people are always gonna like, why wouldn't they ask for your credit score? Why wouldn't they check your credit?
Because they can take the property back. Banks do it because it's part of their charters and that's how they, they mitigate their
risk and stuff and they have to do it because they're, they're lending money to thousands of people.
So they have to have some systems in place. Chances are the seller of this park (···0.5s) is not lending money or doing seller
financing on 50 properties or even five properties. It's probably on this one. (···0.5s) And so a lot of opportunities for you guys
to, to get seller financing, just understand that it's, you gotta, uh, show the seller why it's a benefit. I call it the Jerry McGuire
mentality. The Jerry McGuire offers, show 'em the money.
If we can show somebody the money with less risk and less stress, then we have an opportunity to get more deals done. That's
right. That's right. (···1.5s) Okay, so why don't we wrap up the last few things that are on here and then we'll probably break this
video into, or this section into two videos. So, um, the, as pip was talking about here, you know, we, we kind of, uh, he kind of
expanded on the fact that the, uh, sellers are no longer saddled with management concerns.
So those management things that we were talking about, you know, why Ralph's rent got raised is no longer an issue for them
to have to talk about, um, continuous income. So rather than getting one lump sum and hopefully, hopefully not blowing it all
in one place, but there's a continuous income that is coming in from seller financing and there was no lump sum tax hit. And
you know, of course that's gonna be according to their circumstances, their basis in the property and all that as far as capital
gains tax, as far as how much they would actually get hit with.
But if, if it is spread out over time, it could have a tax advantage to them. That would be, uh, something that they might not
have considered. The park itself is collateral. So from our standpoint, we're not going to promise or, or, um, we're not going to
personally guarantee with our own credit, our own collateral and everything else. Uh, the, the, um, payment of the loan, we're
gonna use the park as collateral, that's called recourse. If it was a recourse loan, then we might be personally responsible for
the loan itself.
And in this case, we probably don't wanna do that. Um, being that a seller finance and we can make up the rules as we go, you
know, we can, uh, make sure that, that we're protected that way too. (···0.6s) No approvals are required for them to finance,
you know, they don't have to turn around. Maybe a spouse they might have to, to, uh, get the approval from, but if they're the
ones that own the property, um, then they're the ones that can make the decision. They don't have a panel of people or a
board to answer to or anything like that. And then closing costs are a lot less usually than going through a traditional lender and
all the other stuff that's in there.
The things that you might wanna make sure of is just like a traditional closing would have as far as the, the title work and the
surveys and all of that. You might wanna do that as far as your concerns. Um, making sure that you've got the, the proper
insurance that the, um, the, if there's anything wrong with title, you know, title insurance that you're covered as far as that
goes. By the way, hopefully you guys already know that there's title insurance coverage for lenders and then title insurance
coverage for the buyers.
A lot of people only get one. They don't cover themselves. They cover, cover the lender, but not themselves. But you wanna
make sure that all your potential concerns are covered. And that's what we wanna point out here. So why don't we wrap up for
this segment right now and then we'll get into a couple of other scenarios with the, uh, seller financing. 'cause it's not always,
it's not always, um, no underlying loans. But um, in that case, these are some of the things that we can do and benefit from.
But we'll cover a couple of other things and then I'm gonna show you a good resource. Okay? (···0.1s)
(···3.0s) Okay, so when we were last together in the last module, we were talking about seller financing parks, especially when
there's no underlying mortgage because there are so many parks that are (···0.8s) own free and clear. They've been, um,
they've been paying on these, you know, if they did have anything to pay over the last 20, 30 years, in many cases, all the mom
and pops, I think I, me I might have mentioned 30% of the parks are owned free and clear. (···0.6s) So negotiating some kind of
sweat, equity down payment, really creative financing is possible there.
So we did talk about that. And the next thing that we're gonna talk about is seller financing when there's an underlying
mortgage. (···0.8s) And that means that (···0.7s) even though they may have a mortgage in place, you know, a lot of times you
hear, and sometimes it even says in the agreement that this cannot be assumed or it can't be assigned, and all that kind of stuff.
(···0.6s) But that's without it being in writing. So technically if they agree that you can assume it, then it issuable.
So it's really a matter of how comfortable they are with, you know, somebody else stepping in. There used to be non-qualifying
as receivable mortgages with the VA and f h (···0.5s) a way back when, um, a actually with the va, uh, I know that I've done that
before. So they, they stopped doing those with houses back in the mid eighties, but they're still doing the assumable mortgages
with, um, qualifications, meaning that, uh, you have to verify, you know, certain information that you sign, an assumption
package.
You say you pay the assumption fee. So it's just a matter of modifying the existing agreement and that can be done. So it's a
matter of, you know, whether you bring enough to the table that the lender is comfortable with that. (···0.6s) And Pip and I
were talking right before we started recording, (···0.7s) and I mentioned that we were gonna be talking about seller financing
with underlying mortgage. So, you know, when you have different experiences, you can bring in a another, uh, perspective. And
he had mentioned, uh, wrap mortgages.
So Pip, would you like to expand on that just a little bit? Yeah, I mean, there's all, at the end of the day, (···0.6s) whether it's a
lender or a seller, all we're looking for is something called motivation. If there's motivation, then the creativity can be whatever
both parties agree. (···0.8s) The nice part about (···0.6s) United States, and even my Canadians that are be watching this, even
people from the uk, Australia, New Zealand, and there's something I'm gonna say about this.
All of these countries are based on what's called British common law. Whether we like it or not, every law that we have,
whether it's US, Canada, Australia, New Zealand, we can all argue whether this is right or wrong, (···0.6s) is handed down from
the British. And that's where we were all former colonies up. And so what does that mean? I'm not a lawyer, so I can't speak on
history of law or I can't talk about it from a legal perspective, but what I'm trying to say is there's a lot more commonalities
amongst these countries than there are differences.
And there are some weirdness out there. Don't get me wrong, Louisa, Louisiana seems to have some weirdness when it comes
to laws. If you go to with Parishes And stuff. What's that? (···1.1s) With all their parishes instead of counties and so on. Yeah,
(···0.5s) We think Louisiana's funny in the United States, but if you go to Canada and they start talking about people from
Quebec, and I'm not knocking Canadians or pardon, Quebecers or, or people from Louisiana, I dunno what you'd call people
from Louisiana, Louisianans, I don't even know. And so, um, we're not making fun of them.
We're just saying there's some French civil law that has gotten convoluted into the province of Quebec, into the state of, of, of,
of Louisiana. In fact, when you hear things happening in, uh, in, in Louisiana, they will use different terms like parishes instead
of counties and, and things like that, that, that are different. Now, even if you go back east into the United States, there's some
old terms that when you get out to the Midwest or the West or, or, or even the south, those terms aren't used anymore. Um,
you know, just things that are different.
And that doesn't make it right or wrong, but what it does make it is (···0.7s) very much based on British common law, which
means (···0.5s) if I'm buying a property from Vicki, we're using contracts that are ruled through what is called the British
Common Law Court System. And that's what the US Court system has, (···0.6s) has taken all their accused from, if you will.
(···0.6s) And so what is, what is a legal precedence just means that what have previous judges ruled on based on all the law. And
so the further back something goes, and some of our rulings go back centuries as to how things are done.
And property law is one of the oldest (···0.6s) out there. It's been around forever. You know, there, there probably wasn't a lot
of cyber law before 1990, you know, I'm guessing, you know, that kind of thing. So the, the, the, the history of property law is
so much longer and has so much more history than cyber law, for instance. So the point I'm trying to make is, as long as Vicki
and I both agree, so what do we have to have, we have to have motivation.
(···0.6s) If Vicki just wants to sell her property, there (···1.4s) may not be a lot of motivation. But if Vicki is retiring and Vicki
wants to take her money and do something else with it, if Vicki is just (···1.2s) a tired landlord and doesn't wanna manage this
park, park anymore, her motivation goes up. And if her motivation goes up, now our creativity can kick in. And so I've done, uh,
all kinds of seller financing deals over the years and (···0.7s) it's not a hard thing to do, obviously if there's no mortgage in place,
it's as clean as a whistle.
It's just like getting a loan from a bank. The difference is the seller of the property's holding the note instead of a bank or a, you
know, institutional lender. The when it comes to a little bit of a challenge is when you have an underlying mortgage. So there's
still mortgage a that needs to be paid off. And so the best way that I can explain this, if, if I'm buying a property from Vicki and
Vicki still owes Chase Bank (···0.8s) a hundred thousand dollars, she still has this loan in place.
So there's a mortgage in place and she still has to make a payment of X amount, a thousand dollars a month to Chase Bank.
Now it could be Chase Bank, it could be a community bank, it could be a credit union, it could be a, you know, a a different type
of lender. Let's use Chase Bank just 'cause there's a big name bank. So Vicki's got this mortgage with Chase Bank of a hundred
thousand dollars. And I come in and I agree to buy the part from Vicki for $300,000. That's what we've agreed upon. (···1.1s)
And I say, Vicki, would you be interested in doing seller finance?
And Vicki says, well, I'm interested in it because, you know, I know it's hard to get a mortgage on a, a traditional mortgage on a,
on a mobile home park. And we've talked about that. (···0.8s) But Vicki says, PIP, there's a problem. I say, what's the problem?
She says, well, I still owe Chase Bank a hundred thousand dollars. I said, okay, that's understandable. So what's the first thing
we need to do? We need to call Chase Bank because what's one of our seven rules of investing? Be legal. (···0.7s) You gotta be
legal. We can, we can't just go around and say, well, you know, maybe Chase Bank won't find out. No, that's a bunch of bss,
we're not doing that.
One of the things we always teach at Pip's Path is to be legal and have integrity. There's no reason to try to do things illegally
when you can make money legally in this business all day long. And so you might get by with something illegally for a short
period of time, but legally that's gonna come back and bite you any assets. So we don't wanna do that. So she's got this a
hundred thousand dollars mortgage with Chase Bank. So we call up Chase Bank and we say, (···0.7s) Mr. Pr, vice President at,
uh, of lending at Chase Bank. If (···0.7s) I saw that. And Vicki's calling her her lender, she, she's calling Chase Pay.
She says, I wanna bring on this buyer. This buyer's agreed to pay $300,000 (···1.0s) for the property. I would like to do a seller
financing deal with him (···1.0s) unless you wanna give him loan. I wanna do a seller financing deal with him. The banker goes,
okay, well how does this gonna work? Well, how it would work, ladies and gentlemen and a and a good banker will know how
to do this. (···0.6s) What we're gonna do is we're gonna write a, a second mortgage, if you will, it's called a wrap mortgage.
That's gonna wrap the first one. (···1.1s) I'm going to have a, and it depends on how the bank wants to write it.
In this instance it would be a $200,000 second (···2.3s) position. Mortgage to Vicki is how they would probably write that.
(···0.7s) I would write a lender note with Vicki for $200,000. Now what's Vicki gotta do? She's gotta a promise to continue to
keep paying (···1.0s) Chase Bank over here. And who really wants to make sure she pays Chase Bank any more than Chase Bank
is me. 'cause if I have a second mortgage with her and she's not paying the first mortgage, then I'm paying her a bunch of
money and her first position debt is not going down.
And so whenever I would end up taking, you know, uh, ownership of that, I could be having to pay that first position mortgage.
So I'm gonna make sure I as buyer of the pro of the park, make sure that she's paying bank a or Chase Bank in this situation. So
technically the best and easiest way that I can explain this, and I've done deals where I've had a first mortgage, a wrap
mortgage, and then a third mortgage on a property. And so this can be done in a million different ways.
(···0.7s) And, and I've done it with the bank in first position, s b a in second position the bank in a wrap mortgage in a different
lender in third position. So you can be do this in a billion different ways. Once it done again, once it come down to (···0.6s) is
(···0.8s) motivation of all parties involved. Now obviously everybody's gonna want to be (···0.8s) in a position of power. So why
would Chase Bank agree to this? There's really no downside to Chase Bank because Chase Bank still got the lien on the property
in first position at a hundred Grand Vicky's just saying, I'll take this other 200 grand from PIP and Pip's gonna pay me $2,000
(···0.8s) every month and I'm gonna pay Chase Bank a thousand dollars every month.
So what does Vicki get out of this? (···0.6s) Vicki gets a thousand dollars a month of positive cash flow without having to talk to
tenants, without having to worry about trash or toilets or anything else. What do I get out of this? As the new buyer, I get a bit,
uh, uh, in a property with maybe no money out of pocket because that first mortgage is still in place with Chase Bank and Vicki
agrees to take the second, uh, on a seller financing note, or in this instance a wrap mortgage.
And we've wrapped the first mortgage with the second mortgage. Now that wrap mortgage, what it's gonna do is it's really
gonna be in second position until what happens? Vicki pays off the first position with Chase Bank, then now Chase Bank has
gotten paid their a hundred thousand dollars, Vicki's still getting (···0.7s) what, $2,000 every month from pip. (···0.5s) And so
now her cash flow goes up by a thousand bucks a month, her lien on the property goes away. And now she just has a lien on
with me in second, in first position.
Now, and I know that sounds very convoluted and we could write it all out on a piece of paper. The point is that a wrap
mortgage really comes into play when you have two motivated parties, or you could probably put a third motivated party in
there're the other lender. And so, and (···0.7s) One of the things that might come into play also is the fact that some mortgages
are written with a, um, a penalty for prepayment. So one of the reasons that they might be assumable, like I've seen a, um, a
very large, uh, building that had a mortgage that they were gonna get hit with a million dollars if they paid it off early.
So the, the sale was contingent on somebody being able to assume that loan. And in this case, you know, that would be a
reason why you might want to look for the wrap too. (···0.7s) There's just, at the end of the, when this is all said and done on
any deal, (···0.6s) the first thing you gotta have is motivation. And Vicki just said 30% of parks are are own free and clear. So that
means those 30% we don't even have to worry about.
And those are gonna be your mom and pop smaller parks. Anyway, that's a very normal thing. (···1.1s) It's the parks that are
kind of in that middle that, that, you know, maybe aren't institutional that are, that aren't institutionally owned or owned by big
companies that are in that middle area there. (···0.7s) And so that's what we're probably looking for here. And once again, it
really comes down to motivation. Some will, some won't. So move on. And so if you can't get what you want and the seller can't
get what they want and the bank isn't satisfied, then it's probably not a deal.
One of the things I love to tell students, uh, and I shouldn't say I love to tell students, but I I I, it, it's so important. (···0.5s) If you
can't find money for the deal, then there's a good chance it ain't a deal. (···0.9s) Think about that. If the, if the deal is really
good, money will find it. If the deal's not very good, the money won't find it. I mean, we can talk about this in, (···0.9s) in any,
we could talk about this with gambling if you really want. (···0.8s) I mean, if you like to bet on horses, which horses get the most
action, the ones that are probably gonna win.
And and I don't mean that to sound like, you know, I'm talking about gambling, but which properties don't get the, you don't
get, don't get the creative deals, don't get the, you know, the, the money tied to them. It's the ones that aren't deals. (···0.6s)
And so (···0.7s) we just have to understand (···0.5s) that (···0.7s) money's gonna find a good deal if the deal's good. So if you're
trying to shop a deal around to a private investor or a bank and you know anybody and nobody's willing to fund you on it, man,
that probably is gonna tell you something.
One of the things, and I'm gonna say this 'cause I get lots of students that send me mobile home park deals (···1.0s) and they're
like, PIP, what do you think of this? (···0.8s) And I'll give 'em my opinion. I say, but you know what, if I'm not the financer, I'm
really not a good opinion. I said, if you're going to a town (···0.8s) and if you watch the creative financing videos that we put out
there, we talk a lot about community banks. (···1.0s) So let's say that I'm going to buy Vicky's mobile home park and that
property is in, (···0.8s) oh, it doesn't matter.
Gimme a small town (···0.8s) by where you grew up near where you grew up. Vicki, what's a small town by near where you
grew up (···0.7s) nearby, um, near, near to where you grew up. Clifton Park. Say again? Clifton Park. Clifton Park. Clifton Park,
okay. So Clifton, did I say it right? (···0.7s) Clifton? Yeah. Clifton Park. I've never heard of Clifton Park. Don't even know where it

is. I'm from a little town called Nebraska City, Nebraska. Doesn't matter. (···0.8s) I don't know anything about Clifton Park, but
Vicki wants to sell me her mobile home park in Clifton Park.
The park in Clifton Park. (···0.6s) And so what is one of the first things that I would do (···0.7s) if I'm, I mean, she sends me all the
numbers and I'm going, dang, these numbers look good. She sends me photos and I go, those are pretty nice mobile homes for,
you know, for a mobile home lot that those are pretty nice. Vicky sends me all the rent rolls and so what am I doing? I'm doing
my due diligence. I'm like, (···0.5s) they've got some long-term tenants. We've got people that pay on time. The actuals are very
similar to what she says that they should be.
We talked about that on one of the previous videos where the actuals were a lot different than what we thought they should
be. And so everything's looking good. One of my due diligence is real quickly is if I don't know anything about Clifton Park, all I
can do and, and, and you can write this down, I go to a website called icb.org. iba.org. (···2.1s) Independent community
bankers. And I don't know if it's of America or association, it really doesn't matter. Go to iba.org. And if you've listened to any of
my other trainings, I've already put that website out there on other trainings as well.
Iba.org, it's, they have an app. What's that? They have an app. You can download it on your phone. Yep. Here. And I'm sure
there's other ones out there. All I'm doing with icba.org is, I've got the zip code of the Clifton Park mobile home park that Vickie
wants to sell me. (···0.8s) And I put in the zip code and what it's gonna do, it's gonna show me all the banks, all the community
banks within a certain, whether it's a five mile radius or I can put a 25 mile radius depending on how far I want to go out.
(···1.0s) And so what do you, what do we need to know about community banks? 'cause we're talking about creative financing
right now. First of all, they have to lend in their general area. If they have a property at one two, if they have a bank at 1 2 3 B
Street, they gotta lend near that bank. That's part of their charters. They gotta lend locally. They're community banks. (···0.6s)
So I call up the, I mean, so I find out there's three community banks by this mobile home park in Clifton Park, (···0.7s) wherever
is that New York? (···0.7s) Yeah. Okay. Clifton Park, New York. (···0.6s) And so I find out that there's three community banks in
that area.
I call each 'em up and say, Mr. Banker, I'm looking for their, or I'm looking for the commercial lender (···0.9s) at your bank.
(···0.6s) So they hook me up with the commercial lender at whatever those three banks are. I say, Mr. Banker, I've got her Miss
Banker I've got, or Mrs. If she's married, I guess so I call up, gotta make sure I get all the right pronouns in front of everybody
here. I'm probably do it wrong anyhow. (···0.6s) And so, uh, and so I um, I literally say I got this mobile home park. I'm looking at
buying, it's the Clifton Park Mobile Home Park.
(···2.0s) Price point is $1 million. (···1.5s) First of all, (···0.8s) you obviously are local to the area. (···0.8s) What do you think of
the park? (···0.6s) The banker's gonna give you an opinion. They live there. (···0.7s) They're gonna say this, that they're gonna
say, oh, that's an eyesore. They're gonna say, oh, it's one of the nicest run parks I've seen. They're gonna tell you. It's not like
you're just get an opinion. Opinions are like, everybody's got one. I gotta be careful when I say here I'm getting political and,
and a little bit, uh, out outta whack here.
It's early in the morning when we started taping today. So I, I just wanna make sure you guys understand. I got a lot, I'm full of a
lot of energy this morning. And so the point I wanna make on that (···0.7s) is he'll, he or she will have an opinion. Get their
opinion, then you're gonna ask them, (···0.9s) if I buy this property for a million dollars, would that be even something I know
you have to see all the financials. Mr. Or Ms. Banker, would you even be interested in lending on that? And if you hear them
immediately say no. If you hear them laugh in the background, if you hear them say, we got this sucker who wants to buy this
part?
No, you're not gonna hear that, but you know what I'm getting at. If you start to hear an immediate no, then you're going, if
they're not willing to land, a local bank isn't willing to land on a local park, there's maybe something up with that. Now they
might say, they may give you a reason, they may say, well, you know that it, it's a good property, but we don't lend on mobile
home parks. Okay, well that's a better answer than just to flat out no. So if they say no, we're not interested in lending, ask
them, well, you're not interested in lending.
Is it because of the, the, of the type of property it is or the condition of the property? What, what, what, why are you telling me
that before you even look at the financials? (···0.8s) Now, what are we doing? We're doing due diligence. All we're trying to do
is get some information. (···0.7s) And, and, and I don't live in Clifton Park, so I need to start doing some investigative work. It's a
matter of a phone call. You can call three community banks if that's what's on the list from i cba.org. And you can get a lot of
information about the Clifton Mo, Clifton Park Mobile home park.
(···0.7s) I, I love, I love to use the good analogy and Vicki will remember this. If you remember the old TV Shelby Witched, okay,
(···0.5s) the old TV Shelby Witch, there was the nosy neighbor. Her name was Gladys Kravitz. Okay? She knew what was going
on in the neighborhood. 'cause she was always spying it out. (···0.5s) And so you can, and I've used this terminology before, if
you don't know who the nosy neighbor is in your neighborhood, then it's probably you. Okay? Don't forget that. So there's a
nosy neighbor everywhere, especially small town America there.
Everybody knows everybody's business. So it's not unusual to really start getting some information from a community banker.
Doesn't hurt anything. If you're, if you live close to there or you know, you're within an hour drive, drive to a couple of
community banks after you drive by the mobile home park, it's totally worth going in and talking to people and all you have to
do to get their attention and say, (···0.5s) Hey, I'm interested. I'm a real estate investor. I'm interested in buying this mobile
home park. Or I'm interested in buying a couple properties here in, in Clifton Park.
Um, I'm looking for a bank. Can I talk to somebody about a loan? (···0.6s) I guarantee they're gonna talk to you and you don't
have to give 'em a bunch of financials. You're just gathering information right now. Little things like that will go a long way to
seeing if this property is even something you wanna remotely look at investing in. And if you're doing it remotely from another
place, then you can do it with phone calls. If you're close to being there, it's worth the drive, especially if you're looking at
spending a million dollars on a mobile home park or even two or $300,000 on a mobile home park.
So I hope that answers your question, Vicki. I know that yeah. A (···0.6s) million different directions when I do this stuff. (···0.6s)
And, and I think it's important for people to understand your casual, um, kind of attitude towards talking to the banker. Some
people get all uptight because they go in with a mindset of, you know, are they gonna approve me? But really you go in with a
mindset of do I want you to even consider, um, a relationship with as far as lending goes?
So don't think that you are trying, you know, that everything is on whether the bank accepts you. You also have to want to
accept that bank and interview them. And that's why PIP is saying you don't have to go in armed with your financials and ready
to sell them on you. You're just trying to gather information. And so you know that that mindset is what you're taking with you,
you know, just casual kind of conversation and, and, uh, take the pressure off of it looking like it's all on you. It's really gonna be
about that park anyway. (···1.1s) Yeah. I mean, and so at the end of the day, it's just a matter of, uh, when it comes to financing,
(···0.7s) the more motivation by all parties, the more creative they will be.
Mm-hmm. If there's no motivation, (···0.6s) I mean, (···0.8s) and, and one of my business partners, Sam says this all the time, if
you're not solving a problem, you shouldn't get paid. And, and the bigger problem you solve, the more money you're gonna
make. (···0.6s) If you're doing something that everybody can do, that's a minimum wage job. Remember that. Mm-hmm. If
you're doing something that everybody can do, it's a minimum wage job.
And so (···0.5s) it's finding these situations, finding those problems, and finding a solution. The bigger problems you solve, the
more money you make. And that's what we're trying to do on a financing situation with a mobile home. We're trying to find
something that may fi fund something that may not have a specific solution. We might have to create that, that's why it's called
creative finance, (···0.6s) right? (···0.5s) That's right. (···0.7s) Thank you so much for your input too.
(···0.8s) And I (···1.9s) don't know where we are with time, but we've got a couple more things to cover. I know time goes into a
well, And I know when I start talking, my wife says I can't say hello in less than 30 minutes. So yeah, we're about 22 minutes. I
don't know if this is a good break off point to go to another one, or if you wanna get through a point or two, we still gotta, so
let's, Let's finish this, uh, slide right here. Then we'll break and then we'll go into the, the final slide and then a, a resource that
I'm gonna give everybody. Cool. So continuing on with what we're talking about here, creating solutions based on the situation.
You know, it might not be that you want to start right off with acquiring that park. It could very well be that you can, um, wait
until it gets to the point where it looks like it's financeable and therefore you will have to stabilize it if it is one of these
turnaround parks. Okay? It might not be in the, in the condition that somebody at, like when, when you walk into the
community bank, it might have a reputation that it, it hasn't (···1.1s) been ready to overcome yet, right?
Or, or the uh, the numbers may not look so attractive. So if that's what you identify as you're talking to the owners of this
property, you know, there are a lot of people that have gotten tired over the years. The people that maybe don't have the
energy, didn't have the resources, um, maybe they weren't really professional managers, maybe they inherited it. You, you
know, there's all kinds of situations that are going on out there. So (···0.6s) if you are looking at some property that you want to
sell or finance, another alternative could be that you lease the property with a master lease from them, and then you're gonna
basically be subletting to everybody else that's got a lot on there.
And it could be that, you know, you, you talk to them about, you know, we've got a plan. We, we know how we're going to
approach this. It's gonna take some time. It may take three to five years. So what I'd like to do is to (···0.6s) lease the entire park
and the operation from you from that lease payment that I give to you.
We will pay your mortgage and the monthly bills, et cetera. We're gonna look at the numbers and make sure that all of that
works. (···0.8s) But on the upside, I'm going to expect that I'm going to create value here and I'm going to be keeping that value
because my monthly payment is gonna stay the same even though I am decreasing the expenses. I, (···0.8s) and I'm gonna make
sure that in our agreement that I have the ability to do these things that I need to do, but I'm gonna be decreasing the
expenses. Maybe I'm gonna do a build back system on the, the water sewer, um, or, you know, whatever the case may be.
And I'm, I'm probably going to do some cleanup as far as making sure everybody's paying on time, that their rates are getting,
um, bumped up to what they should be for the market in that area. Um, it might be that they have some vacant lots and as long
as there's no issues with grandfathering, et cetera, I might need to put some homes on those lots. And maybe they're wiped out
with their energy and they don't have the ability to do this.
But if we come together with, you know, I've got a plan for these things, I need to be able to execute them so that they don't
stop me from doing that. I have to make sure that my contract has everything in there that needs to be. And that's why you
need a power team that understands what you're trying to do and allows you to do that. So worst case scenario, at the end of
the three to five years, if I can't get it financed, then they're gonna, you know, we're just gonna end the lease agreement. But if
everything goes according to my plan, then it's gonna be in a much different cons, uh, much different condition (···0.5s)
physically and financially within that three to five year timeframe.
(···0.6s) And it might not even take that long. It really just kind of depends on the size of the park, but on a decent sized park, it,
it may take some time. (···0.5s) So (···1.0s) what you're going to do is keep the profits from the increases that you get, but um,
you're still gonna keep your expense to the, the payment to the, the park owners the same. Now, if you have a master lease
agreement, you may have the option to purchase it and then get it financed, but if you decide not to, they will potentially be in
a better position to do so.
And you can look at all of the other options at that point. You might've said, you know, yeah, I want to purchase this property.
Um, but they might've said, you know what? We're okay with what you've done and we think that we can work this out to do
seller financing with you. Again, depends on what their situation is, whether there's any underlying mortgage or not. But you
know, as you get to that, you can have the option that you exercise to purchase if you build it into your contract, (···0.8s) or you
might continue this, maybe it's taking longer than you thought.
Instead of three years, maybe you have have built in an option for an additional year, an additional year up to five years or up
to seven years. So there's all kinds of creative things that you can do to take a property like this and, you know, have a
turnaround plan for it and still be able to financially benefit from the difference in what you're receiving and what the, um,
what the park owners are receiving.
Now, what that difference is from the beginning is probably gonna be smaller, should be greater as things go on. Um, and you
might work out, you know, if you, if there's any kind of improvements that the park needs, you might work something out with
them. Um, as far as that, that goes. So there could be some sweat equity there. There's probably gonna be some involvement,
especially in the early times. But depending on what you see, what your vision is and what their, uh, motivation is for working
with you, this is a good possibility here.
(···0.6s) So we'll wrap it up with that for this session, uh, this module. And then we're gonna get into talking about private
money lenders, private money partners, and I'm gonna show you an awesome resource. (···0.7s) Okay? So we'll see you back
here shortly. (···0.3s)
(···3.7s) Okay, at this point, let's just have a little conversation about, you know, some of the things that might make your life
easier, you know, about scaling a little bit and, and about systems (···0.7s) and, um, we'll wind up. (···1.9s) So when it comes to
scaling your business, the first thing that you have to think about, and we've given you so many things to think about, both on
the mobile home side and on the mobile home park side, or manufactured homes and manufactured housing community side,
however you wanna look at it.
(···0.8s) But when you're, when you're doing this, (···0.7s) you really have to have an idea when you're looking at the, at a park,
what do you plan to do with that park? You have to know before you buy it, okay? (···0.7s) Absolutely know what your ideas are
because you're gonna need to know what kind of returns, you know, what kind of effort that you're gonna put in there, what
kind of money you're gonna put in there. (···0.7s) And (···0.8s) two things that I've been kind of harping on, or at least
mentioning, uh, quite often is the turnkey side versus turnaround.
'cause those are two very different strategies. The good thing about the turnkey kind of property, especially mobile home
parks, um, is that you can hold those for cashflow. You're gonna hold 'em for cashflow and other types of economic benefits.
And those benefits would be things like, um, pay if you're, if you've got a loan, then (···0.5s) reducing the principle on the loan
while you build up the equity in there. Um, any kind of, uh, tax advantages, uh, the fact that loans are going to be advantages,
writing up depreciation, you know, so there's a number of things that you can benefit from there.
But (···1.0s) the, um, the main thing being the cashflow. (···0.8s) And with those, you could purchase a property as long as the
numbers are working for it to cashflow, you could purchase the property (···0.7s) at market value with little to no work that's
needed. We always would, would like to get a discount on anything that we buy, of course.
(···0.6s) But as long as you're able to achieve whatever you have set in advance criteria that you are measuring it against, not
just, you know, well, that looks pretty good, I guess that's a good deal. No, no, no. You're gonna have your criteria set and
you're gonna say, I want an investment that's going to, uh, bring me these kind of, (···0.5s) of, of returns realistic realistically, for
the area that you're in. (···1.2s) So if there's little or no work needed, but it's still, um, producing the, the returns that you need,
uh, then, then (···1.1s) that's your turnkey property, and it's there to bring that cash flow in.
The other thing is the turnaround property. The other, the other, uh, side of it, the turnaround property means that there's
been some probably deferred maintenance or mis it's been mismanaged. Um, it needs some work, and it might need a lot of
work to bring the property and the business itself, the business of running this, um, to the level that it should be.
(···0.5s) And that would be based on what the, the market will bear, you know, what the market demands are and what the
market will bear as far as that goes. But it will probably take you some time. We mentioned this too, it probably take anywhere
between two to three to five, maybe even seven years, depending on how big the project or how much needs to be done, and
how much capital is gonna be put in over the, the timeframe. Um, so you've gotta be (···0.6s) ready for the long haul haul
(···0.6s) on those, (···0.9s) and (···0.9s) you can, once you're done with that, once you're done with the turnaround, (···0.6s) you
can either keep that property (···0.9s) or you might sell it outright.
(···0.8s) Now, so think about, (···1.0s) I was just, (···0.9s) as I was making notes, I was thinking you could sell it outright and take
the money to buy another mark. Well, that's if you don't like the location of that one, (···0.6s) but if you're just doing it so that
there would be cashflow, hopefully you just created that.
It might be that because of the way that it's been financed or partners that have different goals that you might want to, you
know, sell it out outright and then acquire something else. But if that is the case, if you have partners with different objectives,
maybe you can buy them out and still keep it. Because (···0.6s) when it comes to all of this, (···0.6s) it's really, (···0.8s) it's really
the acquisition of equity that's helping you build wealth. Okay? (···0.6s) So (···1.5s) that is (···1.6s) ultimately the goal is to keep
that monthly money coming in, that cashflow coming in.
But every now and then, you might say, okay, I, I need the, um, the sale of this in order to, uh, fund the, the next thing that's
either more convenient or doesn't have these partners or (···0.5s) whatever. There's so many scenarios that could actually be in
play there. (···0.6s) And then if you have the ability, (···0.5s) if you're not trying to cash out a partner or something like that,
then selling it with owner financing could be an additional way for you to make more money on top of the sales price.
(···0.7s) And, you know, unless you're trying to do something like a 10 31 exchange where you need the sale of it to go to the
next deal and, (···0.5s) and, um, keep turning that way, if you have the ability to sell it and then owner finance it, you know,
worst case scenario, you don't get paid and you take the property back and you sell it again. But you know, the best case
scenario you are getting not only your sale price that you've agreed upon, but also the interest that is, um, in the notes that you
have created by owner financing that to somebody else.
(···0.6s) So (···0.7s) you might have, I mean, there could be a number of reasons, like I said, that you might have that goal.
Maybe it's not a convenient location. Um, maybe you're looking at acquiring something that is gonna give you an, an even
better return, but, you know, know those things in advance so that you're making good decisions. (···2.3s) Then also having, you
know, a combination of these (···1.2s) to help feed each other is a good idea.
(···0.7s) So the turnkey properties would be able to keep funds coming in. It may be that, you know, you're putting money back
into the properties or into a new property. It could be that your turn, your, um, turnkey property helps to fund the ongoing
maintenance of something that you are, uh, working on to improve, uh, like your turnaround properties. (···0.8s) And the,
(···3.3s) the other side thing for you to consider is, (···0.5s) as you're doing this, and I I think I mentioned this before, I'm pretty
sure that I did.
As you're doing this, you might not want to have the same company that is owning the park and renting out the lot spaces to be
owning the homes that are in the park. You might want a separate entity altogether for that, maybe even different partners.
Um, but you know, certainly having, having it under a separate name so that it is a, uh, a, (···0.6s) a situation where you've got
park, (···0.5s) no park owned homes, (···0.6s) but you have those opportunities to turn any of those into, you know, seller
financing, but you might wanna be fixing them up, et cetera.
So could that be a side business to take homes that can be fixed up and sold and financed? Um, it might, you might start with
some that are already in the park, but if you've got vacant lots, then this could be a side business out, (···0.7s) and I say side
business in, it's all your business, but it could be that you want to keep it separate numbers wise so that you've got a, a fix and
flip business, and then you've got the buy and hold business, okay?
Um, I, (···1.3s) but certainly (···0.6s) either wholesaling, fixing and flipping and selling those homes, um, or financing them,
whatever those funds on the side could also feed into your turnaround park financing too, or money, you know, the, the funds
that you use to do that.
(···0.9s) So (···1.1s) again, it (···0.5s) really depends on what you want to do (···0.6s) and how much of it you want to do. (···0.5s)
Don't, um, you know, when it comes to the homes though, don't feel like you have to do a whole bunch at once. Feel like you
have to do the deals that make sense. (···0.7s) And it could be, you know, that you do one a month rather than 10 in the next
two months. At the end of the year, you'd have 10 12 of these anyway. (···0.6s) So better that they be deals that are not
marginal (···0.6s) and, um, that you get the right people in that are gonna be able to afford them.
When I say right people, I mean, it's somebody who needs that property and has the ability to pay for that property. So we're
gonna screen them in that sense. (···3.3s) So then you have your systems, which could also involve who is doing the screening
for you. (···0.6s) So (···0.6s) in your systems, one of the things that you might wanna do if you're not having a management that
is on site, maybe the projects are smaller than that and can't really, uh, bear that the burden of the, the wages, et cetera.
(···0.8s) You may think about both international and or domestic virtual assistants. And (···0.9s) sometimes, like, you might have
somebody who's in a different time zone was kind of nice, where you can go to bed and then when you wake up, all this work is
done. Um, and there are different ways of, of, uh, or different types of virtual assistants that you can find too. So full-time, you
know, where they've got, it doesn't have to be 40 hours, but, you know, set up a number of hours that you're getting from the
people, (···0.7s) and it could be on demand.
You can even buy the, the time in bulk and use that however it's needed. Um, there are companies that will assign like a specific
person, and many of them go through very rigorous, uh, uh, screening for folks that are, uh, well versed in English or in
proficient in certain, um, programs, software programs, et cetera, or tasks.
(···0.8s) And so (···0.9s) the other thing that you wanna consider is if that one person isn't there, does everything stop or (···0.5s)
does the company that you might be working with have multiple people that are well versed in those different skill sets? And
the key is going to be for you to clearly define what the VA's role is, make sure that the VA is very clear on what their role is.
(···0.8s) And those step-by-step instructions (···0.6s) are absolutely key, (···0.7s) because (···0.6s) they're going to be usually
tasks that you have to do over and over. If it's anything that you have to do over and over, that's, that's a great opportunity for
you to use a virtual assistant (···2.1s) when it comes to (···1.3s) maybe dealing with the tenants (···0.9s) and or residents, you
know, depending on which way we're, we're talking about them.
But, you know, landlord tenant laws is why we call the tenants. And I think I explained all of that before, but when you're
dealing with your tenants (···0.6s) or you have anybody that's on your team, like a virtual assistant dealing with your tenants,
you wanna make sure that they understand them, that there's no kind of, uh, issue with, with, um, understanding the, (···0.6s)
the person on the phone (···0.7s) or the, the tenant in the park. (···0.5s) So it may be that you're looking for somebody
domestic. In my area, there's a very high, um, number of people who speak Spanish.
(···0.5s) So, and, and you know, even in the places that I've been, there've been times where the people behind the desk
weren't able to understand the folks that I'm standing next to. And I'd have to help explain, I wouldn't call myself proficient, but
enough to be able to get by in conversation. And so (···0.7s) I would want the person that is on my team domestically if they're
working in this area, to be able to be bilingual. (···0.8s) And, you know, if you are in areas that have a, maybe a high Asian
population, then having somebody who is able to speak and have your customers be comfortable speaking to whoever's on the
phone is gonna be important too.
Whether that is domestic or whether that's international. Um, but you can, you can test and see how they handle different
things. You know, if you're testing two different companies, give them each the same tasks and see who handles them better.
You know, that's another way of doing it. Um, if you're having any kind of trouble deciding, or if you wanna decide whether to
go international or domestic, um, I talked to somebody, (···0.9s) I'll never forget this.
I was helping an investor set up an international, um, resource for virtual assistance. (···0.8s) And the person that I was talking
to that was going through the process of hiring them and testing, et et cetera, (···0.6s) I, uh, I know that the company that I
called was in New England. I think it was Connecticut. (···0.7s) And so this girl, Christie that I was talking to all the time as far as
the, that company went, (···0.6s) I thought she sounded like a valley girl.
I could swear she was out in ca, California. I said, so are you in California? Are you in, you know, Connecticut? Or where, where
are you? And she was in the Philippines. (···0.7s) And I (···0.6s) could, I would never have known. She just sounded just like a
valley girl. Um, so you, you can find folks that will meet your criteria if you just know what that criteria is gonna be.
(···0.8s) And like I said, make sure that you have step-by-step instructions. 'cause that's gonna be (···1.7s) where anything,
where anything could go wrong, that's where it's gonna be if you leave off the instructions on what they're supposed to do. So
take the time to write everything out and if this, then this, if this, then this. And (···0.8s) guide all the way through that way. Or
even make a video if you can. (···0.5s) If you can't do it, somebody else, you know, probably can, like I could get my son to do a
video on some of the tasks that, that we do repetitively.
And a matter of fact, we just went to um, fiverr.com (···0.6s) and found somebody who's going to be (···0.8s) doing some things
to our, our database. 'cause we've got thousands and thousands of names on there. And, uh, the person that we are going to
be hiring, I think he's in SSRI Lanka, (···0.6s) so, um, fiverr.com, f i v e r r.com. If you've got te you know, little things, tasks that
need to be done. And it's not necessarily something that you need, uh, somebody to do on an hourly basis or on demand.
There's all kinds of folks out there. Upwork is another one. Um, so check some out some, some of these resources out. Anything
that is a repetitive task that could be done over and over that you can do it, hone your skills and then teach somebody else.
That's what you wanna do as far as your systems. And then things like Rent Condi, the collection, that's, I mean, that's one of
the main things that in maintenance that you're gonna be doing. Uh, so why not try to, to make it easy on you and make it easy
on the residents. Make sure that it's easier for both of you.
And you may have something that tells them all the kind of information that they would ask somebody in an office if the office
was there. You know, I, I can't remember, but can you look up my account number and what was my amount? And all those
kind of things. And include things like the late fees on this. But you could get either a magnet or a calendar or something that
could be put on the refrigerator or, um, a paper that could be taped to the inside of a cabinet. As a matter of fact, you might
have to suggest that some of these things, including the next things I'm gonna be talking about, uh, in the, the maintenance
part (···0.6s) be, you know, posted somewhere where maybe it doesn't have to be out in the open how much their rent is or
anything, but inside of a cabinet somewhere, utility closet or something where if they needed it, they could find it, they could
locate it, uh, maybe even lemonade it for some people.
(···1.2s) I dunno. Um, so (···1.4s) you could have that kind of a reminder. And then (···0.7s) if you have them going to a local
bank, you could also have them deposit into the bank.
You talk to the bank about these, uh, services. Um, we used to have, uh, folks sending in checks to the bank and then it got a
little bit crazy with trying to, you know, figure out whose rent was what. But I, (···1.4s) I heard somebody talking about a way to
figure that out. Like if you had, um, 20 or up to 99, let's say (···0.7s) up to 99 different lots, then change the amount on their,
um, on their rent so that it is like lot one.
Let's say it's everybody's rent is roughly $350 lot rent lot rent for one is $350 and 1 cent lot rent for number two is $350 and 2
cents lot rent for 20 is $350 and 20 cents lot number 99 is $350 (···0.5s) and 99 cents. (···0.5s) It's just the one little thing that
they can remember and that you can remember so that if you see it hit your account, then you know who was likely to have
that account if you, you know, if it didn't have all the other information available to you.
Um, there was an investor that, uh, didn't have a convenient resource (···1.0s) and set it up to use an a t m where the a t m was
placed on the property because it wasn't convenient for a lot of people to, to go that far. And with the a t m, um, they had a
card that was there to be able to do deposits, not withdrawals, um, but they could do deposits and deposits their rent right
there. So no excuses. Uh, it could be that you have a business that everybody goes to if it's nearby, if there's a convenience
store or something where, um, uh, I, I've heard of a pharmacy, I've heard of, um, the grocery stores where when it's a local,
especially if it's a local store, when if they want your customer base coming in there and doing business there, then they might
be able to set it up to, um, have a collection of the, uh, the, the rents, et cetera, and, and do that kind of paperwork for you.
Um, you never know.
So there's things that you can try, but starting off with maybe a convenient bank, if at all possible, where, you know, most
people might go to (···0.7s) and working that way. And, um, you might have a sweep account where once the deposits go in
there, it sweeps from either that account to another account or that bank to another bank so that you have access to those.
(···1.0s) And you know, so those are some of the things that you can make it easier.
You've gotta kind of look at the circumstances that are there and say, who are my people? And, and what is, um, you know,
what, what's the easiest thing for them? Sometimes you don't wanna have cash taken at the property because, you know, it
might drop out of somebody's pocket onto the ground and just disappear. You never know. But, um, just (···0.9s) having, having
people, uh, trained to do things like bring it to a bank and deposit or bring it to, uh, an A T m or to a business is a lot easier than,
uh, you might think.
Plus it goes right into the account. Doesn't have to be in the mail. Uh, the, the other thing that you might wanna have systems
for is maintenance. 'cause that's another area. And this is gonna depend on whether you own the homes that are there or
whether you're just, uh, responsible for the common areas, but have a procedure for reporting anything that needs to get
attention, like potholes or maybe there's lights out.
(···0.8s) And that, again, you could put that notice that what that, uh, procedure is inside a people's homes on a piece of paper
inside of the cabinets or on a magnet, uh, you know, whatever the case might be. Um, a calendar is a nice, uh, promotional
thing, and it'll hang up for at least for a year. (···1.1s) And then your emergency contacts, uh, you know, for your (···1.1s) after
hours calls or anything that is an emergency, um, you wanna be able to have people get in, in touch with you (···0.9s) or (···0.5s)
in touch with if you're gonna do this as a system in, in touch with maybe your call center.
So whether it's, um, and I don't know if Pat Live or RingCentral does those, we used to have a company called Answer Phone,
and they had a list of everything that we determined was either a, an emergency or something that was not an emergency that
others thought that was. Um, so they had what to say when these calls came, they had, you know, who to call when it was an
emergency, and there was a list.
So they would call, in (···0.9s) this case, not saying that you'll have it this way, but they would call, for example, maintenance
guy on call. Number one, he doesn't answer in a certain amount, amount of time, seven minutes, six minutes, whatever it
happens to be. Then they call maintenance person number two, then they call the supervisor, then the supervisor, you know, if
they don't answer, then somebody else calls. (···0.6s) And eventually they worked a ladder up to me.
If I got called, somebody was gonna get in trouble, especially if I was paying for somebody to be on call. But anyway, um, you,
so you can either be that person but have, you know, the, uh, filtering done before they get to you. Or you can have, you know,
people in your team. It may be that you set something up for emergency calls to go straight to your plumber that you've, you
know, worked out a, an agreement with or straight to your electrical person. Although I think a plumber is probably more, um,
more the, the, uh, one that is going to be called in those emergency things, water can cause a lot of damage.
Um, so, you know, have that system laid out. (···0.7s) And then the other thing that's gonna be helpful is to have a physical and
an online property manual. (···0.6s) And that would, I would have a layout of the entire park (···0.7s) or, you know, when it
comes to homes, it might be the homes if you, if you're the owner of the homes that are being rented (···0.7s) or financed or
whatever, then having the (···1.2s) map (···0.9s) show where the water means, or the shutoff valves and all that kind of stuff are
gas, water, et cetera, for the entire property or the home.
(···0.5s) And then additionally, uh, a list of meter numbers. I know that's one of the questions that you get over and over is, oh,
um, I need to set up service. So what's my meter number? Or, you know, somebody's calling in and they need to know that
information.
So having meter numbers for electric, gas, water, et cetera, as people are moving in and out, if they're attached to that, um,
that location, then, uh, that's something that you wanna have both physical and online so that your team can access it as well.
Meant like a drive file or whatever. Um, your vendor contact data, having that easily accessible. These are all things you don't
wanna spend time running around looking or have your team spend, you know, their spin their wheels trying to find too.
(···0.5s) And then resident lists with their contact information and their emergency information, you wanna keep that updated.
So every, you know, month, every quarter, you know, whatever makes sense. Um, so if, if anything happens to somebody there
that you have someone that you can, uh, get in touch with as well. So these are just things that you want to, you do just a few
ideas to make your life easier, kind of streamline things. You can take all of this online if you're big enough, you know, to, uh,
afford the, (···0.7s) the more sophisticated CRMs and property management tools.
There are a lot of, there are lots of property management software tools out there. I find that the ones that are really robust on
management are usually weak on accounting. If they're really robust on accounting, then they're weak on the management.
Um, but by the time you are ready to do it, there's probably gonna be new stuff out there. Or some big company's gonna buy
the smaller ones, which seems like every time I had everything laid out about what a software program had, the next time I did
went to update it, they were owned by the bigger company, just (···0.6s) consolidating, gobbling everything up.
(···0.6s) So, uh, certainly, you know, as, as you go forward, ask people what they're using, and it may depend on, you know, how
they're running their business, whether they're doing it with partners and having to report to them, or whether it's just, you
know, in-house. Um, but your other investors are gonna be your best resources. They'll give you their referrals, they'll give you
ideas, uh, their recommendations, you know, what they find is a, a problem and so on.
(···0.8s) So (···0.8s) those are some ideas for you to think about as you think about scaling and putting systems in place. (···1.1s)
And (···0.7s) as we get to the end of our series here, we wanna remind you that you wanna build your business, don't work in it,
otherwise the business owns you and not the other way around. So that's what these systems are intending to do here. (···0.7s)
And I know that I hope that you have enjoyed the information that we've provided, (···0.6s) and I know that, uh, PIP has added
a lot of valuable stuff here.
So (···1.8s) Not really, I just, uh, interrupt when you, when you ask me to. So I dunno if it's interrupted. Absolutely not. It's been
great. I don't know if it's interrupting if you get asked to do it, but, so Well, yeah, this is obviously, the thing about mobile
homes is, and I said at the very beginning, I'm gonna say it again now, there's a stigma to it, which means there's actually less
competition for you as the investor. And the nice part about mobile homes, just like (···0.7s) regular houses or apartments, you
can either do one at a time (···0.6s) or you can do parks instead of apartment houses in a commercial way.
Uh, and the, uh, the the cool things about mobile homes is that they're very inexpensive. And as we sit here and record this
today, house prices are at all time highs and they're going up like crazy. And so, um, whether it's a mobile home, a
manufactured home, whether it's tiny houses, whatever terms they like to do, I'm seeing container houses, uh, all kinds of
different stuff out there.
As long as there, there's always gonna be a need no matter what happens in our world for affordable housing. (···0.6s) And, um,
you can be the, the, the agent of change on that. If you think there's an area in your city where it's a mobile home park and it's
pretty ugly and it's kind of an eyesore to the city, uh, from a for, you know, a smaller investment standpoint, you can change
that. You can turn it around, you can, uh, make it a nicer park, uh, in many different ways that Vicki's explained throughout this.
And as long as you have those systems in place (···0.8s) and you're able to, um, continue your cash flow, and that's the nice part
about mobile homes, they should cash flow even better than any other type of stick build house or apartment pro, uh, complex
that you're gonna have. So a great way to get into property at a very inexpensive way, and a great way to do creative financing
is through mobile homes. And also a great way to build, uh, your park business if you really want to go big. But as we've said in
every other training, this is not get rich quick, it's a process for my Canadians, a process, however you wanna say it.
It's, it's, it's gonna take a while. I heard Vicki say that multiple times, two to five years to really turn the a a park around it is not
overnight, but if you put the effort into it, I know I mentioned this book earlier, but, uh, uh, in the book, the Millionaire Next
Door, uh, that's one of the, when they surveyed all these people out there that were millionaires, uh, one of the businesses that
most people didn't even think about were mobile home park owners.
(···0.6s) And it's consistent cash flow. And that's the cool part about it, and it's a, a huge need that we're gonna have in every
area of the country. Uh, and Vicki showed you multiple stats on different states that, uh, have huge, uh, demand already and
states that probably need more parks. So a lot of opportunities here (···0.7s) And, and now we've got Sam Zel and Warren
Buffet stepping into the whole territory, which kinda gives it that lift, right? Well, if those guys are doing it, then you know, I
should pay attention.
I, (···0.7s) I love to make the, the question, every time I do a training, I say, see, anybody know who the largest mobile
homeowner mar mobile homeowner is in the, in the world? And, and everybody just looks at me like the government, this or
that? No, it's actually Warren Buffett. He owns the companies that manufacture these things. So, uh, I'm from Nebraska,
Warren Buffet's from Nebraska, not that we have anything in common other than the fact that we're from the same place. Um,
the nice part about that is the, if if wealthy people are doing what you want to do, (···0.5s) then you gotta just follow that lead.
So, yeah, (···0.7s) And hopefully we follow it before everybody else figures it out. (···1.0s) Very good. Well, uh, if you have other
training needs, obviously check out our library. We have all kinds of different trainings out there. Uh, mobile homes is one of,
uh, many different strategies that we teach on. So, uh, as I say, in every training I've ever done, turn to somebody, you know,
somebody you don't know and say, you're gonna be all right. Talk you soon. Thanks. You'll Be all. (···8.4s)
(···2.9s) Okay, so let's go straight to our calculator and see if we can plug in those numbers that we were talking about before,
or at least do a few different samples (···0.6s) and, you know, let you, uh, see how this actually works. Uh, first thing I'm gonna
do is hit the clear button and I oftentimes have to hit the orange to clear out that too, but this is where you would go if you
were putting in that, um, periods per year to get to 12 if you just (···0.5s) set up your, uh, your calculator, downloaded it or
whatever.
So I'm gonna hit the orange button again. So it goes back to all those white numbers, not white letters on there. And it already
saved the 12 payments per year. And I'm just gonna leave that, just gonna leave it there. Um, uh, if I can recall the numbers, I
think we were talking about a (···1.6s) present value, the loan value of around 23,000. (···0.8s) And so I wanted to put those in
there where you could see it.
(···0.5s) So, 23,000, I put the number in first, hit the present value, the future value, the f the VF on an amortization schedule. If
you're gonna do it for 30 years, if you're gonna do it for 20 years or however many years it is with the idea that by the time you
get to the end of the term, the payment goes down to nothing. Zero, right? So we we're gonna, you're gonna see that left at
zero. Now, if you get a little more advanced and you wanna start getting into balloon payments and, and, um, there's other
things that you might get into, you can mess around with that.
I'll show you where some of the menus are (···0.7s) so that you can see different scenarios. There's an easy mode, there's things
that can walk you through stuff. But right here, I just want you to get comfortable with our 23,000. (···0.6s) And remember I
said that the payment, we were gonna leave the payment at four 50 because that's what they can afford. Um, you might, I
mean, if you (···1.2s) de, depending on your, your business and, and how you wanna run it, you might say, you know what?
I'm gonna need to leave a little room for them to pay those utilities or for the lot rent to go up or something. You might back
that down to four 50, or I mean from four 50 to 400, or, you know, whatever. So (···0.7s) I'm not saying that you can't change
the payment, I'm just saying that we know that that is in the affordability range and we're working within that as far as staying
at the seven 50 plus utilities. (···0.8s) So the 4 54 5 0, (···3.4s) and here's that plus or minus sign.
So we have to turn that into a negative here (···0.9s) and then hit payment. (···1.5s) Okay? If you don't do something and you
get an error message, chances are the, the value that was supposed to have a negative in front of it is missing that it's the
negative is missing. (···0.7s) Okay? So, um, as I said before, we, we might try out the 60 months. (···0.5s) So the number, the n
here is the number of months (···0.6s) and 60 months is five years.
So five years of payments coming in for $450 a month. That's what we're looking at as far as our business goes, right? Whether
it's a US or whether it's a car company or this thing, they're doing the same things. They're finagling those numbers based on
what you say is important to you, whether it's because you wanna pay a certain price or, and you're not concerned about the,
the, um, payment or if you're gonna get stuck on a payment in your head and you wanna work that out.
So (···1.0s) in this case, let's try the 60 months (···2.5s) and we're gonna hit the end (···1.6s) to let it know that that's the number
of months that we want to consider there. (···0.6s) So now the one thing that we don't know here, forget about the future
value. We are gonna make a, a zero balance is gonna be paid off at the end of this timeframe, the end of the 60 months. So the
one thing that is left for us to figure out that we wanna solve for, if you remember what it was on the screen there, we wanna
solve for what interest rate does that put us at?
'cause we definitely don't wanna be anything that is going to, uh, be above our state's USY laws, okay? (···0.6s) So if we now
click that, we're not putting in any numbers, we're just gonna click on the interest per year. (···0.6s) So that's saying that it's
6.5% interest. So that's not terrible. Um, it might not be enough if you borrowed money depending on, you know, this, not this
scenario, but depending on the scenario that you're in, might not be enough to pay some of your, uh, folks that are letting you
borrow money.
You know, if they have to borrow at one rate and lend it to you at another and make a little spread there for the to be attractive
for you, that could be a thing that comes up too. So remember that we said the other way that we can look at it is it will, let's
say that we know that we wanna work with a 12%, um, interest rate. So I'm gonna put in one, two (···2.1s) and then hit the
interest, (···1.9s) and then I'm gonna solve for, even though it's already solved, this is a previous example.
So now I wanna solve for how many months would that carry out to be if it was 12%? (···2.1s) So that's 71, almost 72 months.
Okay? So in that case, (···0.8s) we're talking about, what, six years? (···1.0s) I think. So (···0.7s) it's gonna be another year of, of
$450 payments going towards the purchase of the home so that, that interest rate, it, it really makes a difference.
(···0.6s) So, um, as you're trying to set up what makes sense, (···0.9s) we're we're staying within their budget, we're keeping our,
our, um, value for our, our property where it needs to be. (···0.5s) Or (···1.3s) we might play with these numbers and use the
value of the property to change things. So let's say that we wanted to, uh, try to keep this at a five year (···1.4s) or 60 months
(···1.0s) and maybe not so much the, um, interest rate at 12.
Let's say it was at 10% (···2.2s) and we wanna know what would we be financing that would be 21,000. So we'd have to come
down on the price a little bit, but do we have room to do that? (···0.5s) Sure, we do. All right. So again, part of this is going to be
developed, um, to make sure that your (···1.0s) notes that you create (···0.6s) are saleable notes that somebody would be
interested in acquiring them for whatever terms that you put out there.
So is a 10% return something that the, the note buyers are interested in? And (···0.5s) part of what's gonna happen is the longer
that they have to wait to get the yield, to get the, the profit from it, the more profit they're going to wanna look at because it's
tying their money up and it's, it's going to take a longer timeframe to, uh, get it back.
Well, they probably bought it from you at a discount, but anyway, um, just kind of start thinking about those dynamics. Okay?
(···0.8s) And this calculator is super helpful when it comes to that. I told you I would show you some of the, um, menu options
here. So there's easy mode, um, and amortization schedule is another thing. Let's actually, let's take a look at the amortization
schedule. (···6.9s) So here are the, the payments, um, broken down to principle and interest.
And it shows, you know, how much interest is gonna be paid over, let's see, this was our, this was our 60 months. (···0.6s) So,
um, as we (···2.2s) view (···1.0s) the full 60 months, you can see that the principle portion goes up and the interest goes down.
So someone who is buying these notes isn't going to get a lot of interest towards the later years.
Would they want to be, um, in the earlier years if they're gonna be (···1.0s) acquiring this, where there's more interest in the
front end. (···0.9s) Okay? That, by the way, reminds me that if you're making payments in your, your, uh, on your house and
you're trying to pay it down faster, the early years are the ones that are super important. If you wanna put extra towards a
principle, 'cause it's gonna drop it significantly on the, the compounded interest portion, (···1.0s) just thinking random things
that come up.
But anyway, um, hopefully that will help you to, um, consider (···1.1s) how you're going to structure your, your, uh, seller
financing and make sure that your interest rates are not over the top. You can play with the other numbers and either spread
things out longer or, (···0.8s) you know, you might have to change the value of the, the, um, the loan balance, you know, and
what you're gonna sell it for.
Um, that, like I said, the, the payment, we already know that they're able to afford that and we've backed into that number.
(···0.6s) So anyway, I'm going to switch this and go over to the spreadsheet. (···1.8s) Truly I am. (···6.5s) And here you'll see the
same thing that we were just talking about. (···0.8s) So this spreadsheet I will make available to you. (···1.3s) I was doing this
wonky thing, hold on a second.
Um, so I'll make this spreadsheet available to you and, uh, you can, (···0.7s) you know, change it. Don't just be careful with the
formulas because if you change it and the formulas, uh, are not available to you anymore, I don't know, maybe you'd have to
download it again. I'm not sure. Um, so (···0.7s) the acquisition price and (···1.7s) it is flashing, so I'm not sure if I can get it to
stop doing that.
Hold on. (···3.0s) It's wanting me to move things away from other things. So It looks like it's not terrible. Maybe it's flashing on
your end now. (···0.9s) It flashed off (···1.2s) It What, (···1.4s) What's white screen right now? (···0.8s) Okay, (···0.7s) so (···0.6s)
let's pause
(···1.5s) Hey everybody back for the next video. We're gonna be talking about the cash flow quadrant. What I'm gonna do, and
you're gonna see us going back and forth with different technologies here, and so we're not perfect with them. At least I know
I'm not perfect with them as I'm already not where I wanna be there. It's showing you my zoom meeting. Uh, you should be
able to see the visualizer right now. Vicki, can you see me waving my hand on the screen? I can see it. Awesome. Very cool. This
is the way I prefer to teach is everything through this visualizer. I'm a big fan of taking notes.
Um, I'm old school, Vicki and I had some fun when we were doing our, um, our uh, marketing class. 'cause we were talking
about all the cool technologies that's out there now. And I always tell people this is my note taking. I don't have CRMs, I don't
have all that kinda stuff. I do everything on the old legal pad. So there you go. We all can do it differently. But the Cashflow
Quadrant, I could put it on a slide. I can't, I can't feel ever feel comfortable doing it on a slide. And here's why. (···0.8s) When I
learned this stuff from, from Robert Kiyosaki, if you read the book, rich Dad, poor Dad, (···0.5s) I learned it from him.
And he, even when he teaches in front of a group of a, you know, 5,000, 10,000 people, he doesn't use a PowerPoint. (···0.7s)
All he does is he uses a flip chart. And so this is my (···0.6s) better way of using a flip chart so you can see it easier. But he will
actually put a video camera on his flip chart if there's five, seven, 10,000 people in the room. But Cashflow Quadrant is a great
teaching tool. I'll explain this and to show you exactly where I'm coming from and it really will make sense when you really start
to look at this no matter whether we're doing mobile homes, um, or any other strategy.
So the Cashflow Quadrant, I love to use this as a great teaching point. (···1.3s) Now the Cashflow Quadrant has two sides to it.
It's got the left side over here. (···1.0s) It's always (···1.0s) example in red, in red ink and the right side over here, (···1.2s) left and
right.
If you can tell your difference between your left and the right, (···0.7s) it's always gonna be green. (···1.0s) If you don't know left
from right, then just (···0.7s) try to follow as best you can. So the cash flow quadrant has these four different quadrants. E
stands for employee (···5.2s) And what is an employee's mindset? They basically trade time for money. Now I am not knocking
anybody who's watching this video right now, (···4.0s) but what employees do is they go to work, they clock in or they're
salaried or whatever and they trade X amount of time for a certain hourly rate or a wage.
And there's nothing wrong with that. That's where probably I'm gonna say a large percentage of people fall into one of the four
categories. That's fine. These ladies and gentlemen will be most of your tenants for your mobile homes. (···0.8s) These right
here will be most of your tenants for your mobile home.

So we need to understand what their mindset is and what they need. I like to call people like this Johnny Lunchbox, if you will. I
know it sounds maybe wrong, but that's really what they're doing. They're out doing the work that a lot of us don't want to do.
They're doing some of the most important jobs. (···0.6s) So SS stands for small business owner (···1.0s) and I'll write that out as
best I can. (···0.7s) Small bus owner is what that's gonna say for somebody that's just watching this (···0.5s) small business
owner and the small business owner.
And I guarantee if you ask most small, small, small business owners, they start their sentences with the first, the same word.
And it's like this word right here. I gotta do this, I gotta do that. My dad was an ss, I guarantee my dad was an S. Now be careful
how you say that. If you have different accents, different backgrounds, that can sound kind of negative. My dad was a small
business owner. Don't put an A in front of that. That'll sound a little different. And so my dad would come home from work and
I guarantee everybody that's watching this video right now, no matter where you were born, no matter what your background
is, you'll probably be able to finish my dad's sentence.
My dad would come home from working. He'd say, if I want things done right, I've gotta do them myself. That is that I
mentality. I gotta do this, I gotta do that. (···0.7s) And why does Robert call them s's? It's not even for small business owner. A
(···1.2s) lot of times he'll call them specialists. I see doctors, lawyers, accountants who are very high paid sss.
(···0.8s) Now some of the lawyers may be a different kind of ss. I won't even get into that. Did I just say that out loud? But I have
two brothers that are lawyers. So I have to have some fun with that. No, the point I wanna make on this, if you're a surgeon, a
very, very good surgeon, what's gonna happen? You're essentially, you're really good at what you do. So the better you become
in the S category, guess what's gonna happen. The less time you're gonna have, (···0.9s) the better SS you become, the less time
you're gonna have because your services are gonna be needed, wanted demanded.
Can you make a boatload of money? Amen. You can make a ton of money there. (···0.6s) But what is the difference between B
and an Ss? I better flip that around. What's the difference between an SS and A B A B Business owner can walk away from their
business for up to a year at a time and their business is in the IS in is in as good a shape as when they left it. So what's the
difference between an SS and a b (···1.0s) s? Business owners own (···0.9s) a job and you guys will be able to take screenshots of
this.
You can watch it over whatever you need to do. A B business owner has two things that an SS business owner doesn't have. The
first one is (···0.7s) trust. (···0.8s) They gotta trust other people to do some work for them. And how do they trust other people?
(···1.7s) They have systems in place. (···0.8s) I guarantee many of you guys that are watching this know people that own a small
business that won't let anybody else in the cash register. Why? Because they don't trust anybody else to handle the money,
because they don't have any systems in place to protect themselves.
(···0.7s) I've, I've just now started adding a third one to this and I call it support (···1.4s) because really when you have support
(···0.9s) you can have those systems in place and then trust other people to do it. But this is all about what Robert Kiyosaki likes
to call O P T. Other people's time, O P E, other people's effort. (···1.1s) O P K, other people's knowledge. (···0.7s) Yeah, I'm from
Nebraska and so I thought you spelled knowledge with an N, but that's okay.
It's all good. And so what I'm trying to say to everybody on here, trust systems and support are gonna get you into the right side
of the quadrant. (···0.6s) The eye is basically an investor and money is working for you. Money works (···0.7s) and this left and
right side rears its head on. Almost everything that we do. And I know Vicki's gonna talk about this when she gets into the
mobile home stuff. But what we have to understand with mobile homes is that we are actually looking at them from a business
standpoint.
But there's a lot of times there's gonna be a real left sided mentality. And what is that left sided mentality? It's very negative.
(···1.2s) There's a lot of negativity surrounding the left side of the quadrant. The right side has is is more positive. (···2.2s) You'll
see that with people out there in the real world. The left side in this instance, the left side in this instance is gonna use the word
I a lot.
I gotta do this, I gotta do that. (···1.0s) The right side uses teams. (···1.9s) Left side is I right side uses teams, they have support
systems and trust. (···0.6s) Left side is going to be very much about a very scarcity mindset. There's not enough. Why do I see a
lot of people want to get into mobile homes? Because they think they're cheap, they don't have enough money. (···0.6s) The
right side is all about abundance.
There's plenty of stuff out there. It's all about abundant mentality. We're gonna show you how to finance anything and
everything. In fact, our goal is to show you how to do as many deals as you can without any of your own money. Why do people
go cheap? Because they think they don't have enough money. It's that scarcity mentality left side versus right side. And one of
the reasons we're teaching mobile homes is because I think a left side mentality, they think there's not enough deals out there.
(···0.8s) I remember when I first got trained to do property, one of the questions I said I, I actually said this to my brother, I
tapped him on the shoulder and I said, Jim, if everybody in this in this hotel room (···1.0s) does real estate, there aren't gonna
be enough deals to go around.
That's a scarcity mentality. There's plenty out there. I'll give you an analogy that my mentor gave me. And mentors are so
valuable 'cause they collapsed your timeframes. Here's what my mentor said to me. He said, PIP, go up in an airplane. Go
30,000 feet above the ground. If you're watching this in Canada, that's 10,000 meters. It means the exact same thing. And so
you get 30,000 feet above the ground, go over a populated area on a clear day so there's no clouds underneath you.
However many properties you put your thumb on the window, however many properties your thumb covers, don't put it
outside the window 'cause you die. Put it on the window. However many properties your thumb covers from 30,000 feet, that's
all the properties you'll need to create your own financial freedom. Sometimes we get on the on the, on the ground here and
they call it getting lost in the forest amongst the trees. There's plenty out there. You can either have a scarcity mentality or an
abundant mentality. And what goes hand in hand with that is the skeptical mindset.
(···1.8s) You can either be skeptical or you're gonna be successful, (···1.0s) but I guarantee you're not gonna be both. Because
here's what happens. (···0.7s) Skeptical people spend all their effort, time and energy trying to figure out how it won't work.
(···1.3s) Whereas successful people try to figure out how it will work. (···0.6s) You're either gonna be skeptical or you're gonna
be successful. It's up to you. It's not up to us. You can be skeptical of mobile homes or you can go out and be a successful
mobile home investor. Either one.
It's up to you. It comes down to the seven issues between your ears left side versus right side. 95% of the people live on the left
side of the quadrant. (···0.8s) 95% of the people live on the left side of the quadrant, I guarantee it. (···0.5s) Whereas only 5% of
the people live over here. (···0.6s) I'm not knocking it, I'm just saying you have a choice to make every day. We talked about
setting some goals. My guess is some of your goals should be is how do I become one of the 5%. (···0.9s) Now within that 5%,
there's some really wealthy, wealthy people like the guy that owns Amazon, the guys that own Microsoft, I mean the Bill Gates
and Jeff Bezos and all those kinds of people.
The Warren Buffets. (···0.7s) I'm not saying you have to be there, but you should wanna be to a point where you're not
dependent upon the fa your family, a job, the government, (···0.7s) something like that for your day-to-day lifestyle. Robert
Kiyosaki talks about financial freedom. (···1.2s) What is financial freedom? (···0.5s) It's having enough money coming in every
month to cover your expenses without having to go to a job.
(···0.7s) Does that mean you're a G billionaire? Heavens no. I'm not even sure how much a gabillion is, but it's a lot. I'm sure
they say you put a G in front of things and it makes it bigger. You know, like gigabyte and things. I I, I should call it gazillion. The
point I wanna make is, and it's really simple, financial freedom is when you don't have to go back to a job. You've got enough
money coming in from your investments (···1.3s) so you don't have to go to work anymore. That's financial freedom. Does that
mean you have a $50,000 wash?
Does that mean you have a $300,000 Tesla? No. It just means you don't have to go (···0.7s) work for somebody else to make a
living. 95%. 5% (···0.7s) left side of the quadrant. They use this all the time. It's their out. (···0.7s) Well I can't afford it. (···1.3s)
Guarantee your parents said this to you. I guarantee some of you guys have said it to your kids, your coworkers, your brothers,
your sister. Difference between left side or right side is a real fundamental difference.
People on the left say, I can't afford it. People on the right say how can (···1.1s) I afford it? (···4.2s) One is a statement, one is a
question. When you ask yourself how you start trying to solve the problems, you start trying to solve the problems. When you
say, I can't afford it, you quit, you're done. You don't have to do anymore. Left side versus right side. I can't afford it. How can I
find a way to make it happen? (···0.5s) So we have to understand this mentality and we have to start to change the way we
think about things in a different way.
Left sided thinking or right sided thinking. If you guys have ever seen me teach a class, you may hear me say on a regular basis,
you're gonna be all right. Why do I say you're gonna be all right? Because as long as you have systems, as long as you have trust
and you have somebody supporting you through that, guess what? You can do anything that you want in this world. When you
try to do it all by yourself, there's only so many hours in a day. When you woke up this morning, just like Vicki and I when we
woke up, we all had 24 hours in the day.
It's not how many hours you put in, it's what you put in the hours. It's not how hard you work, it's how smart you work. (···0.6s)
It's not the fact that you're gonna tear other people down to build yourself up. It's how can you bring other people up around
you? And that's what we wanna promote in everything that we do. Left sided versus right sided. So I cannot stress him enough
how important this is because what I think most people do (···1.5s) on this left side of the quadrant, and it's not a bad thing, it's
just a thing. (···0.5s) We are many times ruled by fear.
Fear of taking a step, fear of making a mistake, fear of the market doing this, the market doing that. Whereas people on the
right talk about one thing and that's the opportunity. (···2.3s) I've gotta say this because I get so many questions about it. When
you talk about opportunity, a lot of times people get into fear mentality because they get into politics, they get into religion,
they get into all these other things. (···0.7s) And I don't really care at the end of the day, I'm not gonna get into politics 'cause
it's not gonna help either one of us.
But I've investing in property through 1, 2, 3, (···0.6s) now my fourth presidential administration. And guess what? I'm 53 years
old of this as of this recording. I hope to see three or four or five more presidential (···0.7s) groups in there. They may be people
I vote for. They may be people that don't win the election or they or, or people that I don't vote for in the election. Either way,
guess what I'm gonna keep doing? I'm gonna keep buying property because we need it at the end of the day. Everybody needs
a place to rest their head. Vicki, do you have anything you wanna say on the cashflow quadrant?
If not, I'm gonna get into the seven rules of investing. Anything you wanna say about this? No, I I think you definitely covered it
quite qu clearly and and thoroughly. So yeah, Awesome. Like I said, this is one of my favorite things to teach and I've been
teaching it for a long time and I got taught by the guy who created it. So I have, I have a lot of feeling about this, That
understanding changes lives that just grasping, that changes lives. (···0.7s) It is huge. Totally changes the way you look at things.
So take a screenshot of this. Go back, pause it, take a screenshot.
Whatever you need to do. If you don't know how to take a screenshot, ask somebody that does or Google it, whatever you
need to do. I understand not always knowing how the technology works. 'cause that's me. I'm not the most technologically
savvy guy. So what I wanna put up next, before we get into market cycles and actually the mobile home, uh, nitty gritty on
everything we're gonna do nitty gritty. That's a, that's a term you don't hear every day. My wife is gonna be so proud of me that
I just said nitty gritty on a video. That's okay. (···0.9s) I also like to do the seven rules of investing.
So it doesn't matter if we're doing mobile homes or if we're doing $50 million commercial properties. The seven rules of
investing are gonna be very important in everything we do. If you know these seven rules that'll help you in any real estate
endeavor, the first one is make money in the buy, (···4.9s) Which means buy at a discount. Buy at a discount. (···1.1s) Rule
number one, make money in the buy.
(···1.7s) Rule number two, probably one of the most important rules add value. 'cause guess what? Sometimes we can't buy at a
discount. We might have to buy at fair market value, but can we change the, the, the, the type of deal that we're doing? Can we
change the financing to add value? Can we increase the properties value by renovating it? Can we increase the property's value
by changing it from a traditional rental to a lease option? I bet y'all didn't know, but you can lease option mobile homes, there's
so many things that you can do to add value at the end of the day.
Changing the financing on it. You could add value. I have students that have bought mobile homes and then they go out and
they rent 'em out to people who want to buy them from them. And one of the things you're gonna find with mobile homes is
they're financed different than traditional real estate. I know Vicki's gonna talk about this and if she doesn't, I know I will. And
so the point is we have to learn how to do creative financing.
Many times we can do seller financing and become the bank. I'm not very bright, but every city I go to who has the biggest,
tallest, nicest buildings in all those cities, the banks do. So my goal for everybody on this is to be the bank. And you can be the
bank using mobile homes as your collateral. What's the international sound of money? I think it's called Chaching. That should
be a place where you maybe stop the video, give yourself a high five. You probably don't even know how to give yourself a high
five. It's just a big old clap. You just go cha-ching. That's what I'm talking about. Vi Vicki's going, this guy is nuts.
I know I'm nuts. I've been nuts my whole life. Nothing new there. So rule number two, add value. Rule number three, you gotta
be making offers. You heard Vicki say this on the last video. If you want to have two mobile homes by the end of 60 days or
whatever your goal is, how many offers do you have to make to make that happen? How many offers are you gonna get denied
on? How many offers are are you know not gonna follow through? How many offers you're not gonna get the price that you
want? How many offers are you gonna get to the property and you're gonna do an inspection and go, oh man, that's way more
work.
I need to either lower the price or exit out of the deal. So we rule number three, make offers and I like to use this as well in rule
number three, more marketing. The more marketing you can do, the more deals that are gonna come your way. Now you can
do less offers if you do more marketing, but my opinion is to do 'em both. More marketing, more money, (···0.5s) no marketing,
no money. That's really the way it comes down to if you have not gotten the marketing negotiations and closing the deal class.
Vicki and I did that one as well a lot a little while back. And the reason we did that video was because it was so important for
you to understand that if you're not marketing your business, your business won't grow. The only way your business grows is if
you water it and you put the seeds out there and if you don't put the seeds out and water 'em and have a little sunlight, little
fertilizer. That's what your marketing is. It's the the seeds, the fertilizer, the mark or the the water and all that kind of stuff. And
so if you do that stuff, deals are gonna come your way.
(···0.8s) Rule number four, when we put together an offer, you wanna have exits (···0.8s) every one of you that's watching this
right now, you probably have access to our cashflow Fund Up foundations class. And when you watch that, (···1.0s) that is
gonna show you how to have exits in every contract that you do. We wanna make sure that we see y a cover your assets in all
that you do. C y a I know you thought I was gonna go somewhere different with that, but that's okay.
Cover your assets in all that you do. How do we do that? We have exits in our contract. How can we make multiple offers? We
have exits in case we need to from an inspection or maybe it's financing, it could be a partner's approval. That's one of
Kiyosaki's favorite is partner's approval. If we need to, we can get out of the deal. So it's imperative, it's important that you guys
are doing those things. So rule number five, (···0.6s) be embarrassed. (···3.0s) If you're not embarrassed by the offer you're
making, you're making your offer too high.
Now I've probably spelled that something wrong there, but it's okay. (···0.5s) I don't need to know how to spell and I don't have
spell check in my pen. I may need to spell check in my sharpie. I think there's maybe another R in there. I have no idea. And so
the point is, if you're not embarrassed by the offer you're making, you're making your offer too high, you want 'em to say no to
your first offer. 'cause if they say yes to your first offer, you left money on the table.
At this point I would say turn to the person beside you and say don't leave money on the table. That's the things we need to do.
We need to start working smart, not hard. We want them to say no to our first offer. Rule number six, rule number six, be legal.
(···2.7s) That means we never try to do anything illegally. I'm gonna give you an example on a mobile home park. So let's say
that we are buying a mobile home that's in a mobile home park. Could that mobile home park be a 55 and over park?
Yes it could. Does that mean we're gonna rent it out to 30 year old party people? No, we're not. We're gonna be legal. (···0.5s)
Everything we're gonna do. Maybe we buy a mobile home in a park that doesn't allow rental properties. (···0.7s) Could that
happen? Yes. Are we gonna rent it out? No. Could we do a seller financing deal on that same property? And the answer is
maybe. So understand, we don't ever wanna say no to something.
We want to be legal in all that we do. So rule number six, always be legal. Which brings me to rule number seven is always have
integrity. Having integrity means doing the right thing even when nobody's looking do the right thing, even when nobody's
looking. And so we don't wanna ever have to (···0.6s) try to figure out is this the right way to do something? Is this the wrong
way to do something? No, it's got to be the right way to do something. And so it's not about doing it wrong, it's not about doing
it uh, a halfway.
It's really understanding that concept. (···0.7s) So these are the seven rules of investing. Take a picture of that. This is the
cashflow quadrant. Vicki, I think the next slide talks about the fundamentals of real estate. Is that correct? (···1.0s) That is right.
Fundamentalism. Why real estate? Let me see, let me see if I can do this. So why (···2.5s) Real estate? Now I may not get 'em in
the same order that's on the slide, but I'm gonna do my best.
And I know the first one is it's always needed. (···1.1s) It's always needed. I don't care if the market's going up, down, sideways,
whatever it is always needed. Everybody needs to place the rest of their head. Now these may be in a different order. You guys
are gonna have the slide deck, but I'm gonna try to get 'em out. I think another thing I have on there is to force appreciation. So
we can buy a piece of property and by renovating it, changing the use of it, we can force the appreciation.
(···2.3s) Think about this. If you buy a stock, gold, bitcoin, any of those types of things, can you force the appreciation? No
appreciation can happen but you can't force it. If I buy, uh, if I buy um, Tesla stock, I can't go up to Elon Musk and say we need
to do this, this, this and this because my stock isn't performing good enough. I can't do that. If I buy Bitcoin or, or any of the
other um, uh, cryptocurrencies.
Can I go and try to figure out how to force the appreciation? No. But can I do that on a piece of property? If I buy a piece of
property, I fix it up, I buy a piece of property, change the the use of it, or I buy a piece of property change the way the
financing's done on it, I can actually force appreciation. I can also force appreciation. Another one we always have with real
estate that we don't have in other asset ca classes is cashflow. We don't have cashflow. So when you buy a stock or a mutual
fund, when you buy gold, when you buy Bitcoin or other cryptocurrencies, the only way you make money is hope.
It goes up in value. Now that's all well and good when it does go up in value, but sometimes it doesn't. I know people back in
2007 and eight had a bunch of money in stocks that had been going up like a rocket ship. And guess what happened in 2008?
The market tanked. (···0.6s) Who knows what the market's gonna do? We're gonna talk about market cycles on the next saw on
the next uh, section. But it's imperative to understand that what we're looking for is an asset that produces cash flow.
(···0.9s) Try to pay for your kids' education for your kids' college on appreciation. All well and good if when you have to buy the
education, if you have to send your kid to school that your asset has gone up in value, you can't do that. Can you send 'em to
school on your cashflow that you're making on your rental property? Most definitely. (···0.7s) Another one we have is we have
the ability to use O p m other people's money.
(···6.3s) Now, when we can use other people's money, what we have to do there is we can do something. And I'm gonna add
the next one in here, which is called leverage. (···3.8s) There's an old quote or an old saying, I think it's by and if I pronounce this
guy wrong, I'd have no idea. Archis. Archimedes. I think Archimedes, that's how he says it.
He said, if you give me a lever, a big enough lever and a place to stand, I could move the earth. (···0.6s) That's what leverage will
allow you to do, to do more with less. How do we do more with less? We use other people's money. If I can show anybody the
money, then obviously there's plenty of money out there. So that's what leverage is all about. Vicki, I think there's six of 'em. I
know I'm missing one. What's the other one? Multiple types. Multiple Types. Oh, okay. So this is really important for, (···0.9s)
for our um, our uh, uh, mobile home class that we're teaching here.
It's multiple types. (···1.3s) When you look at property, there is all kinds of different properties for you to make money on. And
we're specifically talking about on this particular training, mobile homes and mobile home parks. I think it's very important you
guys understand that when we look at mobile homes and mobile homes, parks, they're just one example (···0.5s) of what
properties are that we can do in real estate.
So why do we like real estate for all these reasons? Vicki, do you have anything you else you wanna add on this? Um, even
within the mobile homes and the mobile home parks, I'm gonna introduce you to a few, a few things that are kind of new just in
case it's something that spins off at a future date and that you're already aware of it. So I'm, even though we won't be covering
those certain types in depth, I wanna at least expose people to it because it's on the path of (···0.6s) our horizon of what's
happening and you never know when it might be able to come into play.
But, uh, yeah, those, uh, those are the best things about real estate. So many good things. Now the next thing I want to talk
about is, um, going to be market cycles. And so what I'm gonna do, since I'm already real close to the 30 minute mark, I'm
gonna get into market cycles and we'll put some slides up 'cause I think we got a couple of nice pictures on those so it won't
just be me (···0.8s) and these slides. So that was the Cashflow quadrant. That was obviously (···0.9s) why real estate and the
seven Rules of Investing.
If you've seen other trainings that we've done, you've already seen those. (···1.0s) But obviously each time we talk about 'em,
the repetition allows you to ingrain them more. And I know some people are going, how do you remember all that stuff when
you don't have notes? I don't have notes. I don't have the, I don't have the PowerPoint in front of me. Vicki Tell Will tell you I
don't have the PowerPoint, but this is not the first time I've talked about this stuff. And so if your PowerPoint has it in a
different order, that's completely fine. Multiple types I think is up here at the top somewhere, isn't it?
Second One. Yeah, I, I forgot that one and I got off on the other one. So on the next video we're gonna get into market cycles
and then Vicky is going to get into the details of how we start, what did I call it earlier? The nitty gritty of mobile homes. We'll
see you guys on the next video. Talk to you soon. (···0.3s)
(···3.1s) Great. So let's continue with some of the things that we were talking about, um, regarding, uh, misconceptions or really
putting in some facts. And the thing of it is, and I I do a lot of research whenever I talk about a topic, uh, just to make sure that
I'm up to date. And a lot of the information that's available about mobile homes, mobile home parks, the statistics and so on, is
a little bit dated, partly because it, some of it's pulled from census information, and the census for 2020 isn't all completely in
yet.
Um, and part of it is because, um, just it takes a while for the information to be compiled and available to everybody else and
disseminated from there. (···0.7s) But, you know, for, for some of the things that I have been able to pull out there, (···0.9s)
there are so many things that are contradictory, you know, and it depends on the perspective. And we discussed this earlier,
that someone's perception is their reality.
(···0.6s) And so an industry that is in the manufactured housing side wants to separate itself from the trailer side or the mobile
home side by saying, oh, but we're different whether they, they're different or not. And a lot of the things that are being passed
on as fact going forward (···0.5s) are, are based on, you know, things that might've been true in the past but aren't anymore.
And things are changing, and it takes a while for it to catch up, which further hinders people getting good information. I don't
know where we've seen that lately, maybe, I don't know, um, politics (···1.0s) where it takes a little while for the real
information to get out there.
But anyway, um, so I wanted to kind of couple things out there for you to, uh, consider (···0.6s) looking things up for yourself
and finding out, you know, what the resources are and, uh, the most recent ones, because even by the time this is recording,
some of the things that I'll be telling you are able to be updated from local resources, possibly.
(···0.6s) But (···1.0s) one of the things I wanted to reemphasize is that mobile home parks have some of the lowest resident
turnover. And when you are in a, um, in an asset class where every time somebody leaves, you're gonna have either vacancy or
you've gotta get something prepared, you know, and, and, uh, whether it's a lot that needs to be fixed up again, or whether it's
an apartment where you have to paint and clean and maintenance, or there's usually some cost of turnover there, uh, the
marketing that costs to get somebody else in there.
But as far as mobile home parks, one of the, one of the things that, one of the reasons that the lenders who do like them, um,
like them is because it, it is such a, a low turnover, resident turnover and, uh, the mobile home parks that are in desirable
locations that have really strong communities, um, and long-term residents can provide some of those great returns. And you
might not say that they're great, but when I say 13 to 20% on a return on investment, a lot of institutional folks would say that
that's a good solid, uh, return when it's consistent.
And that came from SS M k, pa, SS M K Capital Management, that they were saying that 13 to 20%. But when we get into the
numbers later, especially talking about mobile home parks, we'll show you how, you know, cash on cash return if you're buying
it right. And you're financing, right? You know, if, if you make those numbers fit into the way that we're gonna talk about, then,
you know, 20 plus, uh, percent cash on cash return is achievable.
Um, it doesn't mean that every property is going to work that way or that you won't have to do some things to build the upside
to get it there, but, you know, that's just part of what we do, isn't it? Um, there's an organization that I pull a lot of information
from. There's, there's a lot of resources that I'll go through and there touch base on, um, just to see the updates and, and what
they have out there as, as, uh, information. But mobile home living.org is one of those resources.
And they say, um, when it comes to the, the appreciation side and the depreciation side, that if your manufactured home is
permanently installed on owned land, um, that the combined property between the, the home and, and the land can
appreciate, well, that sounds pretty obvious. Uh, sometimes, um, both of them can be considered personal property and still
appreciate, but I'll get into that in a second. Okay? (···1.0s) And they also say that if your home is rented or leased on a lot that
it will ra rarely appreciate.
And the average depreciation is 2.7 to 3.6%. (···0.7s) Here is a contradiction to that. Somebody actually went out and did a
study. Data comp appraisal systems looked at 185 manufactured homes in the state of Michigan, and they compared the
average sale price to, uh, to the average resale price that several years later. That's what appreciate appreciation is, you know,
what was it before?
And what is it down the road, right? That's, there's natural appreciation, there's forced depreciation. But because it's a, a
personal property kind of thing, usually you think just like a vehicle, a car or whatever, it depreciates as soon as you buy it and it
goes off the lot, it depreciates. But this is a little bit different in some cases. Okay? (···0.5s) So data comp appraisal systems
looked at 185 manufactured homes, like I said, in Michigan. They compared the average sale price to the average resale price
several years later.
And they found that the average value of the home had increased by $190. Okay, (···1.9s) well, that's not a big number, $190,
(···0.7s) but that was the average price that increased. So if you dig in a little bit deeper into this, (···0.7s) you find out that there
were 97 of those homes that increased in value by an average of $2,985. That's almost $3,000. It's definitely more than 2000.
Okay? That's an average increase of 29 85, right?
(···1.1s) The remaining 88 in that study did decrease in value, um, on the average by $2,822. (···1.9s) So that's what gave that
only $190, um, increase. But that says that more homes technically more homes appreciated by over $2,000 than not. All
(···1.1s) right? (···0.7s) And (···0.9s) the reason that that's important is because you can talk averages, but it's gonna be different
in different areas as well.
And what happened with how well that, um, park home was taken care of and so on. But it's gonna be combined with other
things like the fact that there, there are fewer home parks, mobile home parks, and that as a, an affordable type of living,
affordable home type, (···0.8s) there are not as many, um, there are not as many options for people to have an affordable place
to live as there are people that need an affordable place to live.
And so the demand drives it up. (···0.9s) And since supply and demand is part of what (···0.6s) changes the value for people, it's
not so much as an asset. You know, the way that accountants may think of it, yes, it depreciates. You have the I r s ability to, to
put on a line item on your taxes and everything else, the decrease in value based on what they say, but really isn't the value of a
home based on what somebody's willing to pay for it. (···1.0s) And so there's the contradiction itself.
Um, yes, while it is a property, uh, an asset class that may be personal property (···0.7s) and doesn't appreciate the way that
something on a piece of land permanently attached would appreciate, doesn't mean that it won't go up in value if it is
maintained and it's in the right location and a properly managed park. (···0.6s) Just wanted to put that out there because you're
gonna hear a lot of things, be able to think for yourself. All right? And I'm trying to give you the basis to be able to come up with
some reasonable thoughts. Here's a couple other things to think about.
(···0.7s) Billionaire Sam Zell, um, he had the, the largest commercial property, uh, ownership (···0.6s) sold the commercial
properties, and now he's the largest owner of Mobile Home lots in the us (···0.7s) and his company owns, uh, his, the co his
company is Equity Lifestyle Properties, and it's called E L SS for short. (···0.5s) So Equity Lifestyle, like I said, is the largest owner
of Mobile Home lots, (···1.0s) and he's a smart guy, (···0.5s) and he's buying mobile home lots. (···0.6s) So I'm just thinking about
it.
Um, the only, the, the most recent thing that I could find was for 2016, 2016, by itself, (···1.7s) E L SS made $869 million (···0.8s)
with those 40,000 ish lots, or I, I, I forget how many lots he actually has or they actually have, but it's, it's quite a number. Um,
and (···1.0s) he was recently quoted saying, I don't know of any stock or any company that I'm involved in that has a better
prospect than equity lifestyle.
So basically, I know he's pumping up his own, his own, um, property, his own company. (···0.6s) But like I said, he's a smart guy.
He knows what he's doing. On top of that, let's talk about another smart guy. (···1.4s) There is a manufacturer called Clayton
Home. Oh, p uh, me, I, (···1.8s) I thought you said you were talking about smart guys, and I thought that was my cue to come on
to the camera.
(···1.2s) Of course, of course. I'm gonna put you right in there, right between Sam Zell, and the next one I'm gonna talk about is,
um, Warren Buffet. Don't do that. So I, I'll just, Sam, would you write in there? Don't do that. I'm from Nebraska, just like
Warren Buffet, but that's the only place where we have commonality. (···0.7s) And he's in a very modest home there. I've driven
by his home in, in Nebraska, and it is just like a regular kind of guy. But, you know, I gotta tell you, the most successful people
that I know that I'm friends with are like that.
They are like a regular guy. So, you Know, I'm gonna add this, and, and, and you may, I'm sure you've probably read it, there's
an older book, it's probably 25 years old now, it was given to me like in the mid nineties. It's called The Millionaire Next Door.
Yes. I dunno if anybody's read it, but they, the, one of the things, and this is so perfect for what we're talking about right now, is
in that book, they're talking about some professions that you wouldn't think (···0.6s) there are millionaires in, and one of them
was mobile home park owners.
Mm-hmm. You want that to be pretty cool. So Yeah, Definitely. Well, like Sam Zell owning the lots. And now what I'm about to
tell you with, um, what Warren Buffet is up to, um, Clayton Homes is one of the, it's u the US' largest manufacturer of mobile
homes, and they've been building homes since 1956. I remember that they were one of the competitors that the company that
I was working for, uh, was competing against too.
(···0.6s) And, uh, the company I was working for was not a small company either, (···0.5s) but, um, they've sold millions of
homes. (···0.8s) And (···1.1s) Warren Buffet through Berkshire Hath Hathaway acquired Clayton Homes for $1.7 billion (···0.8s) in
2003. (···1.2s) Warren's kind of a smart guy too. Okay. So we've got Sam that's got the lots, and now we've got Warren that's
getting into the building and the manufacturing of these affordable housing (···0.8s) units, basically.
(···0.6s) And I, I think that he is got a little bit of an angle that he is working on here, which you'll find out when I, we get into
one of the future modules. (···0.6s) But do you think that if these two really smart guys (···0.7s) are (···0.8s) making their way
into this industry on the scale, that they are top of, you know, top of the world kind of scale, (···0.6s) that not only investors like
us who like to follow people who are doing smart things and emulate them, like when, as best as we can, maybe not to the,
that volume, but in our own little corner of the world, (···0.6s) do you think that they might be influencing the things that were
holding folks back before?
Like, um, maybe lenders who might not have been as willing to lend for these type of products, (···0.9s) taking a look at it,
(···1.3s) and like some of the government agencies, which I don't know if you knew this or not, but, um, at one point the US
government was, I (···0.8s) think, the largest owner of mobile homes.
Did you know that? (···0.9s) Well, I make that comment when I teach is the, (···0.5s) well, the, the Warren Buffet's one of the
largest owners. I think he is the largest single owner of mobile homes in the world. (···1.2s) So yeah, for the mobile homes and
the manufacturing and everything. But at one point, the US government had (···1.1s) like a half a million units (···0.8s) mobile
homes Doesn't surprise me that they're one of the larger entities in that. Well, that they, they did, but they also sold them off.
Okay. They're probably regretting that about this point, but I think it had something to do with, um, with the, the depression
and the war, and I think it was the war efforts, (···0.5s) actually. (···1.4s) So they, they became the, uh, the customer of the, the
builders. (···0.6s) And at one point they actually had about a half a million units. (···1.0s) So, (···0.8s) Well, I want you to keep
talking about smart people. So I'm gonna, I'm gonna, I'm gonna sign off, not sign off, but I'm gonna be in the background for a
little bit.
Gotcha, Gotcha. I'm not one of the smart people. (···0.9s) Well, I, I don't know about that. I, I think I'm gonna count you in there
because you're smart enough to be here. And I give that credit to everybody else that's listening too. So if you are here, you're
smart in my books, right. Um, so, uh, while, while we're talking about this, I'm gonna just touch on some of the things that are
on the screen here with regard to affordable housing crisis that we're in right now. And it's gonna be growing because we have
a smaller and smaller middle class.
We have a lot more people that are not making enough money to be able to afford buying homes with the prices of homes
going up. (···0.7s) And, um, it's, it's just not getting much better. The, the big guys are getting bigger, um, but the, the
affordability is not keeping up with the demand. So, manufactured housing is the largest source of unsubsidized affordable
housing, meaning that the, the government is not in there, um, sub subsidizing the housing. And the, (···1.0s) there are an
estimating, an estimated 22 million people, which is over 6% of Americans that are living in manufactured housing.
(···0.9s) Approximately 71% of the manufactured houses are people that own them, own their own homes, and 29% rent them.
So (···0.8s) of those houses, (···0.8s) two thirds, (···1.1s) more than two thirds, (···0.8s) not quite three quarters, (···0.9s) actually
own those homes, and the rest are, are rented. Um, most of the people that own the homes though, have them on (···0.8s)
leased land or lots.
So that's great for mobile home park owners. Um, the median income of mobile home residents is 43% lower than traditional
state types of real estate, like the, the, uh, site bill houses and so on. (···0.6s) So it's telling you a little bit about the
demographics, if there, if there's, uh, lesser money being made than the affordability factor becomes more important. And
having a product that can make people homeowners (···0.8s) also affects the, the stock that, that, um, that, that are in the
homes, because there's a pride of ownership that goes along with owning your own home.
(···0.6s) And we want that to continue. It also, uh, carries into owning properties as far as a tax base too, not so much for, for,
um, the ones that are in the park. But, uh, when you start to get into housing in general, it stabilizes a tax base. (···0.7s) So
(···1.0s) the other thing that I wanna tell you is that there's about 129 manufacturing plants in the us (···0.8s) and 22 of those
are in Texas, 15 in Alabama, 10 in Tennessee and Pennsylvania.
Um, but basically a few years ago, I went to one of the manufacturing places I was actually going to with a, uh, with a student
that I was mentoring to a, a mobile home lot to talk to a dealer. (···0.7s) And while we were there, the manufacturing building
where they were, you know, taking them out this particular lot was one where the, the manufacturing building was right on
site.
(···0.6s) And we went through and looked at some of the, the homes that were there, (···0.7s) and he was telling us what kind of
winds they can stand up to, and we'll get into more of that too. But it was amazing to see the difference (···0.6s) in what I had
seen years ago (···0.9s) in mo older mobile homes. And I've seen some older mobile homes. Okay, I've seen some more recent. I
know that there's differences between the builders and, and how they were built.
We'll get into that too. Um, but the, the stuff that was on that lot, the single wides, the double wides, the triple wides, (···0.7s)
which means it's in three sections, we'll talk about that too. Uh, were just amazing as far as the quality that's there. I remember
seeing the paneled houses, and now it's, it, it doesn't look anything like that. You don't have the strips that hold the panels
together. Um, it's more like a, a constructed house where the, the drywall is just like you see in a regular house.
(···0.6s) So, um, I, I would encourage you, if you can, if you can get out, I know covid is a situation in, in many areas, um, but if
you can get out and go to a manufactured housing location (···0.7s) and tour one of these, um, facilities, then I, I think you'll
have a better appreciation for what really goes into them. (···0.8s) And there are, uh, tours available in on YouTube as well.
There's a lot of information as far as the manufacturers and, and how they're built.
They wanna show you all those great things, uh, including how little waste there is when you're working with a manufactured
home. I think one of, I can't remember which manufacturer it was, um, but one of them had two (···1.3s) garbage pails basically.
(···0.6s) And what was in those two garbage pails was all of the waste that it took to build a house. (···1.1s) All of it. (···0.6s) It
was crazy. It was amazing. (···0.7s) But anyway, um, mobile homes, a few more things here.
Mobile homes represent 10% of the, the new starts on single family houses. (···0.8s) Here's something you should know, 77%,
again, (···0.6s) three quarters (···0.7s) of new mobile homes are titled as personal property. And I wanted to mention before,
personal property is also known on a technical scale of things as chattel. So when we talk about chattel mortgages, that means
personal (···0.8s) property, kind of mortgage as opposed to, uh, personal property loan as opposed to what we know as a
traditional mortgage with a, a typical house and, and land package together and, and, uh, from certain lenders that way.
Um, 71% of mobile home residents stated, 71% stated that the reason, (···0.6s) the key reason for choosing what, where they
chose or what they chose as far as mobile home or manufactured house, had to do with affordability, (···0.6s) 77 or 71%.
(···0.6s) So the majority of people that are buying them are doing it for the affordability factor.
Okay? (···0.9s) And on top of that, here's an even better one. 90% of the people that did buy are happy, they're satisfied with
their homes. (···0.6s) So (···1.3s) understanding this, you know, that, that, uh, the majority of people are doing it because it's
affordable and they're happy once they do buy it. Um, that, that's good to know because we have to understand our, our, uh,
buyer and tenant base, especially our buyer base for some of the things that are gonna be coming up here in future modules.
(···2.5s) A few more things that have to do with the housing crisis, (···0.9s) when you understand that more than half of the US
or workers across our country make less than 30,000 a year, you understand that home ownership is out of reach for a lot of
people in, in most cases, for a traditional home, traditionally built home. So the mobile homes are offering the possibility of
home ownership to people that would otherwise have no hope for that.
(···0.6s) And as investors who really wanna help the people that we're working with, we can help them get into these homes,
okay? (···0.6s) And, and make it affordable for them and, and solve some of the problems that we've, we've got in our housing
industry. Uh, in 2016, as you can see here, the median rent for a one bedroom apartment was $1,234 (···1.0s) a month. (···0.9s)
That's a lot. And it's just a one bedroom, okay? And a lot of the homes, a lot of the, the, the family sizes are larger than just one
or two people as well.
(···0.8s) So that means that they're gonna be paying more for the, the typical two bedroom or three bedroom. (···0.6s) So this is
one of those things that we look at in comparison as we go into a market. You know, what, what's the average apartment going
to cost? What does housing cost as far as the house goes (···1.2s) based on what people are able to afford? What might we, we
be able to expect our clientele to be able to pay on the, the monthly basis for the lot rent and the home?
Because we're gonna be building this, um, affordability in when we and attractiveness for it when we do our deals and, and run
our numbers and make those work out. (···0.6s) Okay? (···0.6s) The cost to live in a mobile home nationwide is 30 to 60% less
than living in an apartment. (···0.7s) And half the cost of what it, uh, cost to live in a non-mobile home. So obviously, um, living
in a, a house, a stick-built house is a lot more expensive, but even as far as living in an apartment, it's still way less expensive to
live in a mobile home.
Um, even with allot rent in factored in. (···0.8s) And just to give you a a comparison, the average sales price for a site site-built
home, (···0.9s) and if you're taking out the land, and this is 2019, was $297,747, (···0.7s) that's like six times more expensive
than a single manufactured home single, you know, single wide, single home.
Um, the price per unit comparison is about $55 per square foot for that, uh, single fa single family or single, (···1.2s) single-wide
mobile home (···0.5s) compared with about 114 thou dollars per square foot on a, uh, site-built home. (···0.5s) So just some
comparisons there so that you can really understand how this affordability becomes more and more of an issue going forward
as apartments go up, go up in price, um, as houses go up in price, I mean, right now we're already dealing with increased
building supply costs (···0.6s) and people are already griping about that, but it, (···0.5s) it, it is what it is.
Okay? So, (···1.3s) and then for those people that are not making as much money, but still have the desire to become
homeowners, and they are, um, trying to do so without stretching it above and beyond what they can afford, (···0.6s) this is
what one of our presidents has said in the past.
Clearly not recently 'cause Calvin Coolidge is not alive, (···0.5s) but there's, there's no dig, dignity, quite so impressive, (···0.6s)
and no one independence (···0.5s) quite so important as living within your means. Now that is, that that is something that
people don't think about. Everybody's going out getting credit, extending themselves way beyond what they can afford. But the
folks that are moving into these mobile homes say, I know what my budget is.
I know what I can afford. A lot of times they're not extended credit. The way that, uh, somebody who's got a, a, um, a higher
income and, you know, a, uh, a a different credit profile might have, you know, oh, you don't need money, we'll give you more
money is basically the thing. But if somebody knows what they can afford and they're staying within, inside of their means, then
there is a an appreciation that you have to have for that. So what I'm trying to say is, for the folks that we're dealing with,
understand and appreciate where they are, even if it's different from where you are, um, that they're doing everything they can
to make sure that they can hold onto what they've got.
So it, again, it (···0.6s) falls into why there's not a lot of turnover and, um, why the need is, is so great to be able to give more of
the affordable housing product out there. Now it's not just Sam Z and Warren Buffett (···0.8s) and maybe even pip, I'm not sure
(···0.8s) that are smart enough to see the things that are coming.
Um, as the big players go into this, uh, understanding of the dire need we have for affordable housing, um, the government
programs like Fannie, Freddy, HUD (···0.5s) are starting to say, you know what, if we're gonna do anything about the, uh, of
housing crisis and making things affordable and making financing available by backing these loans, then we need to start doing
something.
Now, (···0.6s) these, I'm sure that the big players involved here (···0.5s) are (···1.3s) invol are also affecting the, the minds that
are making these decisions. But Fannie has a new program, and Freddie is right behind it, Fannie Mae, Freddie Mac, uh, there
are two entities that were established to try to help money come into the housing market (···0.7s) so that loans could be given,
and they, they don't give the loans, but they back them.
(···0.6s) And, but the, those loans that fit their criteria will be packaged up, uh, together, sold on the secondary market, and
then more money can come in to give more loans, et cetera. So, uh, Fannie's got a new program, it's called MH Advantage, so
this is kind of new. (···0.7s) And (···0.6s) they are trying to (···0.6s) put mobile home loans together, more like the same rate as
traditional mortgages were as long as, so they've got some stipulations here as long as they have verified features like energy
efficiencies attached garages and a pitched roof.
So they're basically saying, we're okay with manufactured housing as long as it starts to look like regular houses. (···0.6s) And
they used to, if it was manufactured housing, they used to kind of, um, hit the loan. Um, the people that create the loans, the,
the originators, they used to hit them a little bit because it was a manufactured house, uh, with a premium, and they're kind of
getting away from that or supposed to anyway.
Um, so that the, the, (···1.3s) the industry is not gonna be punished for the fact that it's manufactured housing, uh, when really,
in many cases when this, these manufactured housing, um, units go onto a piece of land and are permanently affixed, when you
look at them, they're, they're not different than a site-built home. They're just built offsite. As a matter of fact, they,
manufacturers would tell you that they're even much better because they're not affected by the weather.
You know, they don't get exposed to the elements and stuff like that. It's done faster. Um, it's more quality control. It's the
same building materials that, um, well on the manufactured housing, uh, it's the same building materials that they're building
with site-built houses, et cetera. So they're creating the mh advantage. And now there are, um, loan originators lenders that are
up that are starting (···0.8s) or get (···0.8s) mh advantage product that the, uh, Fannie Mae folks are, are standing behind or
beginning to stand behind.
(···0.6s) And, um, that may also help with financing for anybody that you might be working with to acquire your homes going
forward. Um, some of the lenders (···0.5s) that were (···1.4s) only doing mortgages before, and not so much the chattel
mortgages, meaning the personal property stuff, are actually helping (···0.7s) the folks that have, are buying the homes to
create (···1.3s) what's the, create the real property as opposed to personal property by showing them how to, you know, get it
put onto land and have it converted.
There's (···0.5s) steps that you have to go through to take personal property, even when it's permanently affixed on a
permanent, um, foundation and on land to get it to be converted from personal property to real property. And then once they
can do that, they can help them get way better rates on their loans. Okay?
So there's already a, a move to be able to do that as well. It's still a small percentage of a lot of the, uh, product that some of
these companies are in, but the fact that it's even happening is encouraging in, in this industry. (···1.1s) Um, and I think I said
that Fa Freddy is also kind of, uh, following along with that. (···1.2s) So basically kind of going along the lines of our, our housing
crisis, we have a shortage of 7 million affordable homes. Does that create demand?
(···0.8s) Probably, um, will it possibly help get more mobile home parks built? (···0.6s) Oh, let's see. That's a tough one because
(···0.8s) it's extremely difficult to build a new mobile home park in desirable areas. Desirable areas, meaning that people can get
to work, they have access to, uh, transportation and stuff. You know, remember that these are usually folks that are not making
as much as others, may or not, uh, may or may not have, um, one or two cars that everybody that needs to get to work can get
into.
So they have to be on the housing routes, et cetera. So, um, as far as those mobile home parks going into desirable areas,
sometimes they're a little bit farther out. And most cities have zoning restrictions that don't allow for new parks to be built. And
the ones that are there are being torn down by developers and replaced with apartment buildings or other commercial
developments. And I think it was Washington that I was reading about recently where there was, um, might have, it might've
been a couple years ago that it happened, but I was recently reading about it where there were two, (···1.5s) it was in Seattle,
there were two mobile home parks left that I think there used to be seven.
There were two mobile home parks left. And they were, um, where seniors were, where seniors were residing. And it was the
only places that they could, like, if you took those away, then they, then they couldn't move their homes. Some of them, the
conditions of the homes wouldn't be movable. I don't care if you call them mobile homes, they're not movable. I don't care if
there's a hitch and wheels still under them, they're not gonna stay together, right?

(···0.9s) So, uh, they, they did fight and they were able to get a moratorium on having the, the how, having the, um, mobile
home park taken down. Uh, and, and the company that was gonna redevelop also pulled out of that, the project that I read
about. But, so there are places that are trying to fight to hold onto what's left. And I do remember that, um, I do remember
that, um, a few years ago, uh, there was a big to-do about Florida having one of the newest mobile home parks in the area.
Um, so (···1.0s) again, this is something that they're not building more of them. (···0.8s) And the growing demand for affordable
housing coupled with a shrinking asset class makes it even more (···1.5s) understandable that these mobile home parks are
gonna go up in value. 'cause they're, they're not there, there's no competition for them. They're not coming in as new stuff.
(···0.8s) And, um, well you can read the screen there, but a lot of the mobile home parks, the mom and pop owned parks do
offer creative financing, which is what PIP was talking about earlier too.
We will get into that. Seller financing opportunities, uh, are available, especially if they've owned them long enough, a lot of
'em, uh, are owned free and clear. (···0.5s) And it, in order for them to get out of that and retire, do whatever they wanted to
do with that as an exit strategy to begin with, they would have to liquidate it, which means selling it. And that's where we come
in and we get our financing done.
But, uh, just a couple last things to give you here and then we're gonna close out this section and get into another one. But the
majority of mobile home parks were built in the sixties and seventies. Almost 40,000 land leased communities are out there.
40,000, (···0.6s) that's a lot. 37% of the new homes are placed in the communities. (···0.6s) And when, when you think about
the, the lot rents in general, the annual site rent (···0.5s) has increased about 3% per year. So there's still room for those things
to go up.
Um, and we'll talk a little bit more about the history and then the different, uh, types as we get into future modules. 'cause pip
is going bananas there waving to me saying, Hey, I don't think it's 'cause he wants to talk. I think it's 'cause you know, he
doesn't have a hook that he can pull me off stage with. (···0.9s) Well, we will see everybody on the next video as we keep
moving forward with our mobile home training. Talk to you guys soon. (···0.8s)
(···1.1s) Hey, welcome back. We're now onto our next module. It's gonna be a little bit more about history and some fun, uh,
facts and maybe some fun or funny pictures, and we're gonna bring it all to, uh, today's date, to up to today in general. Not
today, today, but today as in timeframe overall. (···0.6s) So, let's just talk about, uh, the history and kind of what, uh, the mobile
home parks and mobile home park industry has, has kind of gone through. Um, I guess you could say that back in the day of, of
covered wagons, they were probably the first form of a mobile home.
Uh, and it was on a cam camber, um, chassis. And camber means that it has a slight bend in the beam. Okay? (···0.5s) So that
was, and, and I'm sure that if you think about how the pioneers moved across the country, that it would make sense. Um, when
it took days or even months to travel, (···0.6s) people made those wagons their homes.
So that was probably the original mobile home. And those date back to 1717, um, you might not remember those. Pip, do you
remember them? I don't. Just kidding. (···1.3s) Smirk right back to me. I see that. (···0.7s) But anyway, um, they, well, you know
what, we do know somebody that might have known those. Uh, but (···1.8s) well, we'll talk about that after. Um, then came
along the, the mobile or the (···0.6s) automobile.
Basically, when the automobile came, it changed everything because not just people became mobile, so did their homes. The,
the mobile homes really became mobile. And according to the Smithsonian, the first RV was the Pierce Arrows touring Orlando
in 1910. (···0.7s) So, I don't know, I doubt that there's any of those on the road. They're probably just in the Smithsonian. Um,
after that, (···0.8s) there were, uh, there was a nine, about 1929 ish.
(···0.5s) Arthur Sherman invested $10,000, $10,000 in 1910, or 1929 was a lot of, uh, a lot of money. But he rented a garage to
build his solid body trailers, (···0.5s) and he used an assembly line, (···0.7s) and what he did was study the Ford Motor Company,
and he gained access to the suppliers and the materials and everything to build his products. He actually went to that area, um,
and his company, it was called the Covered Wagon Company, sold 117 campers in 1931.
(···1.2s) Get this (···0.7s) by 1936. Now, that was 19 31, 19 36 is only five years later. (···1.0s) That company with its assembly
line and everything sold more than 10,000 units at $3 million in sales. (···1.0s) Back (···0.5s) then, $3 million in sales was a lot.
That speaks to the demand that there was for his product.
So many people were buying trailers that the builders couldn't keep up. And it wasn't just him. It was other builders in there by
then, too, but they couldn't keep up with the demand. As a matter of fact, 1936 saw so much growth in the trailer industry that
it is still one of the fastest industry growth periods in the us. (···1.4s) So Sherman is actually considered the father of the mobile
home. Um, and then from there, cargo trailers and travel trailers, uh, that led to RVs and fifth wheel, uh, trailers and, and kind
of the things that we know today.
We put together a little bit of a timeline here for you to look at. And I don't know if you can really see on the screen the, the
covered wagon basically looking thing. It's, it's not the, the ones that the, the, uh, um, settlers had back in that day, but it was
definitely pulled by the early vehicles. Uh, and then the thing that changed over time as the, um, industry started building truly
mobile homes was that the trailers at first were eight feet wide so that they could travel down the road.
They grew to 12 feet wide, (···0.7s) and that was back in the thir 1930s. When you look at the, the style of the homes, you can
see the flat roofs on them. They also started to have these, like one and a half story or double decker kind of homes. Um, as you
start to get to the, the forties, fifties and, and so on, you, so it, as you look at the characteristics of the homes, you can see
where things started to change.
And then up in the, the years in mid seventies, some of them a little bit before the seventies, because they knew that it was
coming. But (···0.6s) for the, for the most part, in the mid seventies is when the HUD code came into effect. We'll be talking
about the HUD code too. Uh, so a HUD code came in effect, and it set the standards that had to be met in order for these, um,
homes to be able to travel down the road. (···0.7s) And, you know, there's certain sizes that are affected and, and so on.
Um, going forward to the seventies and the eighties, you saw designs start to change. The round roof design started coming in,
(···0.8s) and the width of the homes went from the eight to 12, from the 12 to 14 width. So don't forget that as our highways
change, so did the ability to take these larger homes from one place to another, especially from the factories that started to
change too. Now, where they could take them after 1976 changed too, because as we'll get into, there were territories across
the, the US that were established by hud, (···0.6s) and your home had to be rated for that, or zoned for that territory for it to be
able to go in there.
(···0.8s) And then, uh, today, the building standards and the materials, like I said before, they used to be that you had paneled
walls, and there was a seam that you could see there. Now it's the same building materials that build a house.
(···0.6s) So (···0.8s) the, the, the, uh, construction, the for the wood framing, the, uh, interiors and everything else are all similar
to what you would see in a a site-built house, especially when it comes to the, um, modular homes too. They look more like
even on the outside, uh, the, the traditional homes. Um, when you're talking about the single wides and the double wides,
probably the thing that holds it (···0.5s) back the most, design wise, I'm gonna say, is (···0.9s) the, the exterior.
(···0.6s) Because you can tell by looking at, um, a single wide or double wide that it is a, a mobile home or sections of a mobile
home, (···0.6s) and the exterior, probably the windows, you know, when those things are able to change, if they're able to bring
that forward, that's when, uh, we'll probably see the next design change. But on the inside, you start to see more and more, uh,
of the feel of site-built homes on the inside, because they really are using a lot of the same stuff.
Um, it's (···1.5s) now if you're, if, (···0.6s) if you are going into a home, it might look older on the outside, but now it's to a point
where rehabbing has gone on on the inside of homes where they look a lot more like houses and the materials that we're using
in apartments and homes. So that last one that you see in the little blue circle there, um, it, it is an interior of a mobile home
that has been redone, that looks a lot like apartments that I see these days, or, you know, some, some of the smaller homes.
(···0.8s) So just wanted to kind of bring you along on a timeline as far as how those things have changed. I thought that was kind
of interesting. Um, and (···1.0s) also looking back at the (···1.9s) perception from back in the day. (···0.6s) So back in the day
(···0.6s) when all of this started to come about where cars were able to transport, um, trailers and truly trailers, (···0.9s) this was
a big to-do.
And a lot of these homes, I tried to find ones that, uh, like a 1913 Earl Travel trailer here. I tried to find the ones where they,
they have the mahogany interiors, but some of these homes or the, these, uh, trailers that used to be pulled along, (···0.6s) they
had chandeliers and the mahogany interiors and, uh, were very elaborate and very expensive.
(···0.6s) And, you know, it was only the affluent that had these trailers basically, that were towed along so that they could take
trips across the country. And don't forget that back in those days, (···0.5s) the everything didn't have hotels on every corner or
every crossroad that you came to. So if you were gonna take a long trip and you wanted to ride in comfort, then you brought
your trailer with you. (···0.9s) And, uh, so it was a very kind of elite thing. Only those people that had the money, um, had these
kind of, uh, elaborate toys, so to speak.
(···0.8s) And, uh, so anyway, um, take that forward to the mid fifties. (···0.8s) And what you see on the right hand side here are
kind of clips or, uh, photos from a movie called (···0.8s) The Long, long Trailer. (···0.9s) And that was with Lucille Ball and Desi
Anez, (···0.7s) and that was probably an elaborate interior that you see there with candlelight.
Those were all inside of this really long trail, this trailer or mobile home, as a matter of fact, that's, they took this mobile home,
um, out and, and, uh, promoted the movie, and it was parked like underneath the, uh, the marquee for wherever it was
showing and, and all that. But it became a very (···0.6s) posh kind of thing to have these mobile homes, these long trailers.
(···0.7s) And, um, it was, (···0.7s) it was very much the, the to-do thing.
Binging Crosby had a trailer. Um, as a matter of fact, Sean Penn, and I'm gonna throw other names out there, Pamela Anderson,
Sean Penn, mini driver, Matthew McConaughey, all these guys have mobile homes, or you, we call them manufactured homes
in really nice communities with great views and a lot of other things. So it's still posh in some areas. So not every place across
the country has a stigma about, you know, the mobile home and, and all that.
Um, and you should realize or understand that (···0.7s) one of the issues that people had as they were traveling across the
country way back in the day, was that where were you gonna park your, your trailer or your mobile home? So the parks
became, you know, one of those luxury things that you would go and, and stay at a resort park with your trailer. (···0.8s) And
they often had some of the best views. Now, these are, uh, some pictures that I could find on the internet. Um, but they had
some great views, and not only that, but they had, uh, Florida actually had one of the first parks in the country.
It was called Parsley Trailer Park. (···0.6s) It had ballroom dancing, it had full community parties, um, boat docks, indoor pools,
(···0.7s) and gorgeous views. (···0.9s) So this level of lifestyle was (···0.9s) something that everybody wanted at, at one point.
(···0.8s) And, you know, so it really did have a glamorous feel to it at, at some point.
And some of these parks still do. Remember I was talking about there are affordability kind of parks, and then there are lifestyle
kind of parks. And the one that Sam Zell has concentrated on is the lifestyle kind of parks. (···0.7s) So they have, you know, a lot
of the amenities that go along with it that makes these really super desirable kind of, uh, locations. Um, it was a place where,
and (···0.6s) don't forget that, you know, there was a day where you sat on, I don't know, pip if you can remember this word,
but do you remember when people sat on stoops?
(···2.0s) Well, I'm not nearly as old as you, so I don't remember the front stoop. I would know what you're talking about. I Can
remember my mom talking about sitting on the stoop in front of the house. (···0.9s) Yeah. And what it was is, you know, people
that were sitting on the stoops, which is basically the set of stairs that comes out from the front of the house, right? (···0.6s) But
(···0.7s) as people were traveling, walking down the sidewalk and so on, that was a way for them to stop by and say hello.
And it was a sense of community that has kind of disappeared. But it was one of the things that was valued in the mobile home
parks. (···1.2s) So sitting outside, people kept their look at the lawn chairs. I mean, I remember my parents, my aunts and uncles
and everybody sitting outside on lawn chairs, watching people go by saying, hello, waving. And then there was Gladys that next
door that nobody talked to because she was so mean, but, and you, you hope that her, your ball didn't fall, go into her yard
over the fence.
But other than that, other than Gladys, everybody was happy to see everybody else. (···1.8s) So (···2.5s) I don't think I have
anything to add here. I I, I, I saw a picture one time. Have you seen a picture with all the mobile homes stacked on top of one
another? I did. I, I think I might have that coming up, um, in one of the future. Yes, I did. Maybe ba and it might be called like a
redneck mobile home, or a redneck multifamily or something.
I don't know. Yeah, it was, it, it is pretty funny. It's, it's pretty amazing. But now what's funny is I'm seeing containers doing the
same thing. And what's not so funny is they're actually charging, you know, uh, they're, they're building them not only for living
space, but also for offices in, where was I, uh, Fort Worth. (···0.6s) And they had, you know, where you could see the glass on
one end. So their offices stacked much, (···0.6s) well, a little bit more organized than that picture that you're talking about.
But, um, if I, if I think about it, I'll try to (···0.6s) find that and stick it in here too. But, uh, it, it really is, you know, using the
smaller spaces to, to, uh, a different use. (···0.6s) But it's kind of cool and it makes it (···0.5s) so that things come back around in
time, which is a great segue to what I wanna show you next, (···0.9s) which is, um, now Tony Sai is no longer with us, you know,
he is passed away, but he was the, uh, founding member of Zappos and, and for now former C C E O of Zappos, but he (···1.3s)
missed the community of a mobile home park and brought it to the downtown area of Las Vegas.
So he took a park that was existing there and turned it into an Airstream park, because that way, the way that they did it, and I
don't know if you can see it, it very well under this one. It's got his name and Airstream Park on it, but everything was kind of
built around that center area, that center common area, so that people would come out and kind of commune together.
As a matter of fact, (···0.7s) that's why he put it together was because he said he missed, missed the community feel. Now, even
as c e o, he could have, you know, done, he could have built an apartment community or whatever he wanted, but, um, he had
his, his Airstream and the Airstream Park there. (···0.7s) And Airstream Park is, it sits about on an acre. It's enclosed with, um,
uh, a wall, you know, going around it to keep it more of a, a community field too. But it's basically an upgraded hipster, technosavvy
trailer park.
And it's experimenting in communal living. It was inspired by the Burning Man Festival, which is, you know, something that
some people may be familiar with. Um, but it, it, that, that's a place that comes together at very short time, very organized. And
even the way that it's set up, uh, you can find your way around, although it's huge, and then it just (···0.8s) comes back down.
But anyway, it's all built around a, a circle of, uh, uh, kind of a communal sense.
But anyway, um, the 240 square foot, um, Airstream trailer (···0.5s) in that park rents for about $1,200 a month (···0.5s) now. It
includes things like wifi, utilities, um, the amenities that are in the communal area area there, (···1.4s) including a kitchen that's
housed in a separate container. (···0.6s) And (···0.7s) the, uh, community pantry, the laundry facilities, it's got an outdoor living
room, basically with multiple fire pits.
Um, there's this, I don't know if you can see them on the, well, yeah, you can see some of 'em. The, um, tumbleweed, which is a
tiny house style there that is only 140 square feet. Um, the homes are situated around essential living and activity area so that
the private living rooms become unnecessary because they, they're basically wanting to use that communal area for that.
(···0.8s) And with that, there are, there's like a family room and a playground.
There's a couple of swimming pools, fire pits, um, an activity area with a stage and a screen projector. (···0.8s) And there's an
indoor office and a lounge area for residents as well. So this might be, you know, something that you see going forward.
Everything has its cycles, and so this kind of upscale, um, hipster place could be something that comes, uh, in more areas, uh, as
the, as you know, future comes around.
Um, the main thing is to be able to have the, the hookups and, and whatnot, which is probably why it was good to put it in a
place that, uh, was once a, a mobile home park or an RV park. Um, so (···1.1s) as these (···0.9s) types of living come around and,
uh, you know, we'll, we can talk about, uh, the tiny home parks. I've been to the tiny home parks where you couldn't see a
model without having the appointment.
And the appointments were scheduled out. I think it was like a week out before you could, they had an opening that you could
actually go through and see the tiny home that was in the tiny home park that only had, I (···0.9s) don't know, maybe a dozen of
them. And that was in Florida. Uh, I think that was about a year ago that I went to, to see that. (···0.7s) So, you know, the, the
tiny home (···0.8s) concept (···0.6s) is, you know, people downsizing, getting rid of all the extra stuff in life, all of the, uh, stuff
that takes away energy, you know, kind of clearing up the vibe and going to more of a minimalist thing.
(···0.6s) It, it may very well be that that combines with some of the stuff that's going on in the mobile home park, in Mobile
Home Park world or mobile home world, manufactured world. Um, but we'll talk about some of those different types of,
(···0.6s) of, uh, homes and, and living quarters, et cetera, in our next module. (···0.7s) So kind of taking you back from 1717 all
the way up to recent years and, and how it cycled and just understand that this was once and in some places still is a very posh
and luxury kind of, of, uh, living.
It's not all the things that people think about when they think about trailer trash or now trailer cash as we wanna think about it
going forward. (···1.2s) Talk to you guys on the Next video. (···0.5s)
(···3.3s) Okay, welcome back. Now, in this module, we're gonna be talking about, well, a couple of things, uh, differences
between the types of mobile home parks, but mostly the differences between the types of manufactured mobile homes, et
cetera. So we'll be breaking that down. (···0.6s) And, uh, starting off with manufactured housing park types. Now these are the
parks. So even though we're concentrating more on the mobile homes in the, in this first portion of our training, um, you, the
mobile homes are oftentimes in parks.
And we'll talk a little bit about them outside of the parks, but mostly we're talking about inside of the parks. 'cause that's where
the majority of them that you'll find are going to be. (···0.9s) So (···0.6s) there are age restricted parks and non-restricted that
we'll call family parks. All right? So age restricted. (···0.7s) There are certain qualifications for parks or even apartment
communities or residences to be able to restrict by age, which is a protected class.
Um, and that means that (···0.6s) you can't discriminate based on age unless you fall under these certain guidelines. (···0.6s)
And those guidelines include, um, having (···0.7s) materials and the intention to restrict ages. Now, there's two pieces of that.
One is 55 and older, where at least one person's 55 or older, or the other one is 62 (···0.7s) and older. So for the most part,
you'll see 55 plus age as far as age restriction goes, where at least one person has to be 55 or older to live there.
(···0.8s) And, um, that's how they get away with a age restriction when it would otherwise be. Uh, discrimination.
Discrimination being treating people differently because they are, or based on the fact that they're, um, member of a protected
class. (···1.2s) Fair housing is something you should definitely get, uh, more information on. We'll talk about that in the, the
(···0.7s) park section though.
(···0.6s) So, age restricted parks and non-restricted, meaning that families will be there and not just 55 and older. (···0.9s) And
on top of that, we need to also understand that those communities could be tenant owned homes, or you'll see t o h a lot of
times (···1.1s) they could be. Um, and by the way, t o h or tenant owned homes is the one that a lot of institu institutional
lenders prefer to deal with because of the stability of the tenant base.
They're not obviously leaving in the middle of the night with their manufactured housing tow, but, uh, it is more of a, uh, uh,
type of situation where if the, the (···0.7s) owner or if the, the tenant that is renting the space owns the home, then they're not
gonna be leaving in the middle of the night. Where if it is a p o h park owned home, it's still easy for them to just up and walk
out.
And so that's the, (···1.5s) the rationale behind, uh, some of their interest or disinterest in the type of property that it is. (···0.7s)
So, um, park owned, p o h, tenant owned, t o h. (···0.5s) Okay, those are the homes there, but there's also (···0.8s) usually a
(···0.5s) combination of the two. And what happens is, (···0.6s) even though it might be a tenant owned home, uh, kind of park
initially, (···0.6s) there are situations that come up where people might abandon a home.
(···0.8s) And in that case, there's a process and the process varies from state to state, but there's a process that the park owner
might go through to become the owner of that property so that they can do what they want, whether that might be, you know,
to, to rent it out if they wanted to, or it might be for a time being. It could be that they make it available for somebody to
purchase, so they might get into that aspect of it.
Um, it could be that it's an older home. This is kind of a funny story here. Uh, so the, the park that was, um, the 412 mobile
home lots, um, when we were taking over the management of it years act after actually, uh, there were homes there that were
abandoned. They were not in great shape. They were not to the point that you wanted to fix them up. (···0.5s) And as far as the
way that they looked with the age, the, there comes a time where it might be better to just crush them down (···0.6s) and
remove them so that something new or something better somebody else's home could go there.
(···0.8s) And that happens, especially when (···0.7s) there's not a bank behind that mobile home, or a lender might not be a
bank, a lender behind that mobile home with an interest in, you know, what happens to that home on the, on the site. So
(···0.7s) from a management standpoint, just in case I forget about later, uh, from the management standpoint of it, if
somebody abandons a home, you might still be able to go to the lender, which is why you wanna collect all that information
about the tenant, including who their, their lenders are.
Um, you might still be able to go to the lender for the time that it's sitting on the lot and be able to collect lot rent from them
because they're the ones now at risk of losing their investment, which is the collateral or the home that was backing the loan.
(···0.7s) So that's just, just so I don't forget that's in there (···0.5s) anyway.
(···1.0s) It could be that you wanna crush it down, (···0.9s) so, or, or that they wanna crush it down. So in this older section of
this home, and I, I probably shouldn't be admitting this, (···1.0s) but (···0.6s) I'll tell you guys, um, there was an older part of the
park where the streets were like, uh, avenue A, avenue B, avenue C, and so on, and that's where everything was, single wides
and everything was stacked because it used to be military housing and, uh, military, uh, occupied for the most part, uh, for a
long time.
(···0.7s) And so everything was kind of stacked really close together. (···0.6s) And the newer part of the park that was
developed, there were nice names, and it was around, um, the tennis courts and the, the lakes and stuff like that. (···0.5s) And I
won't name all the other names, but there were nicer names. They weren't like avenue a Avenue, bbc, et cetera. So just
internally, not to anybody outside, like any residents, um, we would call that (···1.0s) the alphabet city, you know, so it's kind of
a, a derogatory name for that part of the park.
But some of those homes were really old. I know I'm gonna end up talking about this later on too. I just, I can feel it coming.
There's already stories to tell you. But anyway, in Alphabet City portion of the park, the homes that were older, dilapidated,
that needed to be torn down, um, there's a lot of nosy people (···0.9s) and there are park rules. Things like you have to keep
the, um, have to keep the skirting in good condition.
You have to paint the fences or, or, you know, (···1.0s) certain things that make it look good. You have to keep it the lawns
mode and all these other things that we'll talk about later. But, um, when these houses were being torn down, the, the project
managers kind of smart alec and people were coming over wondering why they had this big crusher coming and crushing these
homes and, and pulling them out. And he goes, (···1.3s) they didn't paint their fence.
(···3.0s) And so all the rumors that go around in these rumor mills are, you know, you've gotta take care of your property. 'cause
if not these new owners, they're gonna crush your house. (···0.8s) Which, you know, wasn't true, (···0.7s) wasn't completely
true, you know, why they were being crushed. But, you know, it, it did help for people to kind of get in line a little bit. You
know, there's a new sheriff in town, basically is the message that went out there to everybody else. (···0.6s) So, kind of funny,
uh, but it, it kind of goes along with what I was saying before and how well the park is managed and, and, uh, perceptions and
everything else are managed as well.
Um, so there could be a time, like I said, that the owners of the park end up owning some of the homes. Usually when that
happens though, whether it's a park to do with the, uh, financing that they're getting or just how they're going to do their own,
um, business model, they try to keep it a certain percentage so that it's a low percentage of park owned homes versus the, um,
tenant owned owned homes.
That's more on the professional management side. You will find that over the years when it happens, and it's a mom and pop
park, it just happened that, you know, every time something became available, they turned it into the rental. The rental put
more money in their pocket when they were renting the home. So maybe it was, you know, 150 or $200 for the lot rent,
another couple hundred dollars for the, the, the, the home. And they're like, you know, great, we get to have the home. But
they didn't oftentimes keep that home up.
So, um, (···0.6s) w when we get into running numbers and, and talking about the, the types of parks and the, to hs, the po hs, at
that point, we'll have another perspective to it to add to the, the training. (···0.7s) And then there are, um, tenant owned parks,
(···1.0s) or there's another (···0.8s) name for it, R o c r T O P, tenant owned parks, r o c, resident owned communities. Again, it
is, um, plan words, uh, you know, just a, a perception connotation that goes along with community versus parks and so on.
So now the, the tenant owned park (···0.7s) is, um, not just the homes, but the entire park I was in, (···0.6s) where was I
looking? (···1.2s) I wanna say like Connecticut or New Hampshire or (···1.1s) one of the northeastern New England, uh, uh, uh,
states in the, that area. (···0.7s) And we were looking at, um, property. This is where I was first introduced to this.
We were looking at property there and we're asking some of the residents in the park (···0.8s) about the lot rent. (···0.8s) And
the lot rent was like seven or $800, and we're going, well, that sounds really high for this area, because the other ones were not
anywhere near that. (···0.8s) And they said, well, you know, we own, we own our, our land. (···0.9s) And we were like, you own
the lot that the house is on. And they said, no, we own a piece of everything, basically. Okay.
So to give you an explanation or a little bit more clarity here, (···1.0s) this is where (···0.7s) it's kind of like a, a community, an
entire community that is run by the, the tenants or the, the residents that are there, um, with their own association (···0.7s) and
which is a, a type of management that we will get into, but it's their own association. Here's the thing. (···1.1s) The taxes are
paid by the association. (···0.7s) In this case, they had a water sewer system, uh, as a well and septic system, I mean, that the
tenants were responsible for, for, so they were also putting money aside for any kind of repairs that that might need in the
future.
So a good association, a good, um, community that is, uh, looking out for the things that will be (···0.8s) expected in the future
(···0.7s) is going to put aside reserves for when things need repair or when things need replacement.
And if you're looking at those kind of parks, um, you definitely wanna look at their budget and making sure that they are, uh,
collecting enough so that it doesn't become a special, uh, assessment where everybody's all of a sudden since you're a park, uh,
park owner in the park is gonna have to come out of pocket to make that repair, because that's the only place it's gonna come
from. Okay? Um, so (···0.6s) there, there is a different pride of ownership there as well, because (···0.7s) they're saying, we own
the park, we are the owners, (···0.7s) and a really well set up association is important for that as well, you know, the budgets
and, and so on.
(···0.5s) So, um, just another thing to, to look for as, or look at as you are trying to find these mobile homes, understanding the
type of park that the home is in is very important. You might have on top of lot rent, (···0.8s) you might have a, uh, an
association rent, uh, or an association fee or amount as well, whether it's monthly, whether it's quarterly, um, you'll oftentimes
see, see that when there are amenities like pools and things to be, uh, factored into stuff as well.
Um, so (···1.4s) don't just think that there's lot rent, and that's the only thing to take care of when we run numbers. We'll, we'll
have a space on there just to, to remind you that there might be some other costs if it's an association based, uh, set up like
this.
(···0.6s) Okay? All right. So (···0.8s) different types of parks, (···0.7s) different, um, perspectives on how to run them, and they
will affect you as you are looking for mobile homes in them. (···0.5s) So some of the park questions that you may have to ask
and get answers to before you acquire your properties (···1.1s) are the, are the manufactured houses or mobile homes rentals
as rentals allowed in the park? Not all parks and Pippa, uh, had alluded to this in an earlier module.
Not all parks allow in their rules for the, the homes that are there to be rented. That sometimes has to do with the financing
and what they've agreed to with their lenders. Sometimes it has to do with the business model that they've decided that they
want. Again, oftentimes that has to do with the, uh, stability in the park. (···0.9s) So they, you've gotta find out what are their
rules as far as renting their park. Um, usually there's ways that you can work within the rules as well.
All right? So if you are wanting to have, uh, a rental because you're looking for that monthly income, (···0.8s) you know, you like
that to have that, uh, residual funds coming in, it might be that (···0.7s) you can't have it perpetually, (···0.5s) but if you were to
seller finance, and let's say that seller financing is allowed, uh, if you were to sell or finance this, uh, property, then you would
still get a monthly amount coming in for the portion that they're paying you that they didn't give in the down payment.
(···1.0s) And that might just be limited to, you know, two years, three years, five years, maybe on the max side. (···0.7s) And
then you'll know that you've got to replace that at some point in the future with somebody else who's paying if, if not in that
one, in that park, you may be another park, but you know that there's a, an end to the time that that may be available to you
coming in on a monthly basis, because at some point, if they keep paying, it's gonna get paid off.
(···0.7s) So, uh, we'll run through numbers, um, a couple modules into the future here on how that would, how that would look.
(···0.7s) And then another thing that you wanna ask is, um, if this is a 55 and older (···0.6s) park, (···0.9s) then, (···1.0s) and if, do
I need to be on the, on the deeded or, and or on the lease as a person as opposed to, you know, a, a company, um, if I'm not 55
or older, how is that going to affect what my plans are to buy this property?
(···1.0s) So (···1.0s) if you talk with the park owners in advance, if you're doing what we talk about in the, the marketing side,
which is building rapport with all the people that you, uh, are gonna be doing business with, then what you might do as you're
gathering this information about the park rules and so on, is have a conversation with the owners or the management and let
them know that you're on their side. You wanna work within their rules, (···0.8s) understand where they're coming from, they
want to keep the lots (···0.6s) filled so that the rents come in and that their financial goals are met.
(···0.8s) You come with the desire to help them meet their rules within their guidelines. Okay? (···0.9s) So you might say, well,
being that I'm not 55 (···0.7s) and that this is not someplace I'm planning on living in, is it okay that my company would be the
owner?
Just like if you had somebody that was, um, uh, financing their home and for some reason or another they had to leave, maybe
they passed away or maybe, um, their family members inherited it and the family members are not 55 and older, you know, in
those cases, if it was a lender or a family member, what would you do then? You know, what's your, you know, what's your
way? It might be that they have something in place that (···0.6s) you could kind of feed off from, um, or, you know, worst comes
to worst, (···0.8s) it might be that you turn to somebody that you know that is 55 or older and bring them on as a partner and,
you know, let allow them to be on whatever paperwork that needs to be there in order for the park to be in compliance with
their own rules or with their financiers rules or whatever.
(···0.5s) So there's usually some ways that, that you can work around things. Um, you can't tell me that somebody at, at a bank
that is making a payment for a lot on a property that they are, uh, responsible for after someone else leaves, has to have
somebody 55 or older on their board that that can be on the paperwork.
It just doesn't make sense. So when you approach it from the standpoint of you being a lender as opposed to somebody who's
gonna be living there and needing to, to, um, be on the, the 55 and older side, you could probably find a, a work through or
work around on that with them when you are (···2.2s) in a good position with them as far as a relationship or building rapport.
Okay? (···1.4s) If you absolutely have, uh, uh, you're butting heads and, and it's just not working, sometimes it's also just not
worth it, but find out in advance if that's the case. Okay. (···1.1s) And now as far as the, what are the requirements for leasing a
space? There's usually, um, an application that you are going to need to have whoever is living there, fill out in advance of them
being approved to be there.
(···0.6s) So it's a good idea for you to know what those requirements are and make sure that your people that you're dealing
with, um, at least (···0.8s) fit the initial, uh, um, criteria that the park is gonna look for. And then if there's things like, um, uh,
credit or anything else that has to be run, you, you're gonna let them qualify the person before you put them in there and
before you finalize everything. Uh, so (···1.4s) grab that information in advance.
Usually they'll give you copies of not only the application, but the park rules and, and kind of walk you through it as well. Uh,
they're, they're used, they're used to that. Um, but let's see, are there restrictions on the age or the size of homes being
brought in? So sometimes the park in their rules and regulations and everything else might say, yes, we have empty lots. Uh, it
doesn't mean that you can bring just anything in there. It might be that, you know, it's restricted to the size.
You know, sometimes the, the lot might only be big enough to hold a single wide, so a double wide, if you wanted to put it in
there, wouldn't be, uh, a good fit. Um, it might be that they don't want something older than a certain age, and you'll know
why. You know, we, we kind of touched on it a little bit with the 1976, uh, timeframe and the, uh, code being a little bit
different, the changes there. Um, so (···0.6s) it could be the, the seventies, it could be that they're just asking, uh, about the age
of the property because they care about the overall, um, makeup of the park, basically, because it's gonna sit there and age in
place too.
Um, so find out about any restrictions about that as well. Uh, some things I'm gonna hold for (···0.8s) future sections here. Um,
so let's talk about some of the definitions now. Uh, how are we doing on, on time? Pip, (···4.9s) We are at 20 minutes right now,
so we're good.
You got another 10 minutes at least on this section, kid. (···0.8s) Okay, so we're not gonna finish all of these in, in 10 minutes,
but let's still do a few more, 10 minutes worth. Okay. (···0.8s) All right. So mobile homes, as far as the definitions go, trailers,
single-wide manufactured double wide modular, and all the others, we're gonna dig into this too, (···1.0s) and (···0.6s) you'll
hear some things used interchangeably. Um, one thing that they, a lot of these will have in common is that they are prefab or
prefabricated, which means it's a home that's assembled in a manufacturing site, and then it's transported to the location
where that, or the site where that home is going to be set up, and then the assembly is completed and that, that's where the
structure's gonna be located, at least for time being.
So prefab just means that it's (···0.8s) fabricated in a factory and then shipped off to the site. (···3.2s) So let's start with trailers.
All right. And we kind of talked a little bit about trailers when we did the timeline there, but the terms trailer home, (···0.6s)
trailer park, they're generally, uh, wording that's basically from the forties and fifties, um, here in the us, but there's been a
perception that the residents were poor and undereducated. But, uh, some of the original trailers were actually summer homes
in resort areas. And we've kind of touched on that too. Mobile homes are still sometimes referred to as trailers or trailer homes
or house trailers.
Uh, sometimes they're included with RVs, (···0.5s) but they're, again built in a factory. They're on a permanently attached
chassis, and that's before being transported to whatever site they're going to, (···0.6s) either being by, by being towed (···0.8s)
or on (···0.8s) a trailer, (···0.7s) on a trailer, you know, on a, uh, uh, an actual trailer. Um, so those are trailers. A lot of people
that are in the mobile home or manufactured home industry don't like those homes being called trailers, but you'll hear old
school people calling trailers (···0.5s) the, and mobile homes the same thing interchangeably, but you know, that's, (···1.0s)
that's neither here nor there.
We'll get into it a little bit further. (···0.6s) So, manufactured housing, (···1.0s) manufactured homes that were built June 15th,
1976 and later are those that comply with the Department of Housing or hud, uh, housing and Urban Development.
Federal Building Codes. Okay. Um, basically they're a type of prefabricated house that is largely at least largely assembled in
factories, and then they're transported to the sites for their use. (···0.9s) And some homes, even if they were built like a year or
so before this date, they might still meet code because those builders had a couple of years to prepare for the regulations. So
(···0.6s) that, that, (···0.6s) I mean, if you're gonna draw, I'll draw a line in the sand that June 15th, 1976 and later had to comply.
Some of them prior to that might comply, but it's also the difference where the manufactured housing industry refers to points
before that timeframe as mobile homes (···0.7s) and or trailers. (···0.6s) And after that, they called them manufactured housing.
Well, even the ones before that were really manufactured housing because they were manufactured someplace and then
brought down the road, (···0.7s) but I'm not splitting hairs.
They are okay. Um, mobile homes, uh, basically a prefabricated structure, uh, built in a factory that was attached to a chassis
before being transferred onto a site, same kind of thing. And mobile homes can be set up on a lot (···0.5s) with wheels still
attached, but you can also install the, the home permanently, um, on your, on land that's owned too. Uh, sometimes the type
of housing or the, the restrictions in the, the, the financing, (···0.8s) they might require a hitch that's on there or the wheels to
be removed in order for it to be verted to, um, real property.
(···0.7s) And, you know, when it's attached to the, the, uh, ground permanently, et cetera, they don't wanna see those mobile
pieces on there anymore. Uh, there are benefits that, that go along with permanently attaching or installing a mobile home.
Um, as far as tax and appreciation, more extensive financing options, um, manufactured homes that are permanently installed
to the land and classified as real property will also have a deeded rather than a title that is, uh, associated with it.
(···0.7s) And surrendering that title is actually a big part of a mobile home or manufactured home becoming reclassified as real
property instead of personal property. So it's a surrender of the title. There's, like I said, the process varies from, from, uh, state
to state, (···2.4s) and then there are single wides, double wides, I've already kind of talked about that.
And then triple wides. And what that's referring to is the sections that it takes to del be delivered and then be assembled on the
site where it's going to there assembled or, or connected. Um, single wide is a semi-permanent mobile home consisting of one
unit. A double wide consists of two separate units.
A triple wide consists of three units. (···0.7s) Okay. Um, they can all be put on permanent foundations and the hitches can be
removed and everything. It's just what pieces can travel down the road. They can only fit to be so wide and still fit on the road,
even with those, um, oversized load signs and the, the transporters that, uh, kind of guard them as they go down the road. Um,
so (···1.1s) single wide, double wide, triple wide. Um, and (···0.5s) I think we will talk about modular homes next (···0.8s)
because that's definitely different than what we're talking about here, not quite so mobile.
So why don't we break here, pip and we'll come back and finish up our definitions in the next module. (···0.9s)
(···3.1s) Okay, welcome back. So this is our continuation of talking about the different types of, of, uh, mobile home or modular
home types, or manufactured home types, or (···0.7s) all different kinds of home types. So let's just get into it. All right, we left
off, um, we were talking about manufactured homes, I believe. And so now we're at modular. (···0.6s) So modular homes,
(···1.5s) and, okay, (···0.7s) there are those that would say that the modular home and the versus the stick built are basically the
same thing.
(···0.8s) And they are the same in the sense that stick-built refers to wood construction with dimensional lumber, like a, you
know, two by four, two by six walls. And so does the modular. So stick-built and modular have the same type of construction.
And it might be better to think about it like, um, a modular construction is (···1.3s) built offsite and a stick built is onsite.
So, or a site built, site built versus offsite. That's kind of the, the difference. So, modular homes are built offsite in a climate
controlled factory, and that means that they're protected from the weather. It means that they're, they're using the same
materials, but, um, they're usually a lot less waste, lot less waste, (···0.6s) say it that way. (···0.8s) And also it's very systematic,
you know, so the, the same people do the same things over and over, um, as far as the positions there.
So it's very controlled, much more, uh, quality control, I guess you would say, where a a site built home is gonna be changing
things a lot on the fly as different things come up and they have to figure out, uh, workarounds on them. Uh, so that, that's a,
the biggest difference really. But the materials are, are basically the same. Um, one thing to consider in our scope of things
here, modular homes are not mobile. (···0.7s) Modular homes are not mobile.
So they're not, they wouldn't be called mobile Um, champion, who is a, a, uh, manufacturer of modular homes, uh, they say
that a misperception exists, that modular refers to a type of home or building where they're telling us. Modular actually refers
to a construction process in which the large components are built in a manufacturing facility and then shipped to the project
site, which is true. Um, architecturally modern or modular construction (···0.7s) has very few limitations as far as what they can
do with it.
(···0.6s) And they actually can have not only a variety of housing styles, but even (···0.8s) the fact that they can do commercial
as well as multifamily designs is a big plus too. (···0.8s) So, um, my, if you ever get into, um, any kind of development and, you
know, are looking for how you're gonna build the, the product, if it's multifamily or if it's, um, homes, either way, you might
wanna consider some modular options, (···0.6s) a modular home.
Let me give you some (···1.2s) that, uh, picture right there on the right hand side is a four unit. So that's a multifamily home, and
it can come in a lot of different styles. If I, if I had lots of room, lots of time, we could have, you know, a whole, uh, variety of
townhouse style homes and, and, um, multifamily buildings that are several floors high and so on.
But it, I try to give you enough of a, a variety of the styles here for you to understand that, that it's really a (···0.6s) cool, um,
way of controlling the costs and controlling the quality and controlling the time and minimizing the time that it takes to
construct, or in this case, you know, to install. They call it an installation. Install the homes (···1.0s) all. (···2.0s) So once it arrives
on the site, and I I'm trying to give you a variety here, the, (···0.5s) these (···0.7s) pieces or the modules are (···0.7s) crane into
place and they're set with the, the, uh, cranes there.
So module home is constructed of building materials in a controlled factory set setting. Um, but once they're built, the home is
transported to the home site, and there it's gonna be installed and the home is gonna be completed. (···0.7s) Just to let you
know, manufacturers rarely sell directly to the customer.
There are some that are factory direct, but rarely they do that. They instead work with an independent local builder (···0.6s) and
or a general contractor in that area. Um, they're built to the state and local building codes of the jurisdiction, wherever the
home is going to be going. (···0.9s) And the, um, building codes are the same that the, the, the site-built homes have to adhere
to. (···0.8s) So once the, uh, home arrives at the site, the modular home components are ca, they're craned into place, and then
the roof is set.
Um, usually that can be com accomplished, depending on the size and the complexity. Usually it can be done in like a day. So
once those components are set, the builder's then responsible for finishing any of the remaining items. (···0.7s) And prior to the
occupancy, there's gonna be a final inspection, and it's gonna make sure that the newly installed home is gonna meet all the
building standards, (···0.7s) and then it's gonna get appraised and financed exactly the same manner that a site built home
would be.
There's one tip that if you do get into any kind of modular construction or understand this, um, if, if you are the one that is, um,
buying the home and, and getting it set, um, this is really important. (···1.0s) Let the modular dealer (···0.7s) or the
manufacturer hire the home set crew and the crane. (···0.6s) And even if they tell you, Hey, you can save a lot of money by you
doing it yourself and, and hiring those folks yourself, um, what it's really doing is shifting that responsibility off of them and
onto you.
So if anything happens during the transportation or the construction or anything else, they're off the hook, okay? And it's not
worth it. So don't do it for the amount of of money that you might think that you're saving. It could cause you a lot more
headaches (···0.6s) and make it a point to insist on receiving the certificate of insurance from each of the parties that, um, are
gonna be working on it. So get it from their insurance agent.
All right? And that anybody that's gonna be working on it, that means not only the dealers or the contractors, but also the
subcontractors. All right? So make sure that it's properly insured. If anything happens along the way, you wanna know that it's
covered and you wanna always ensure anything that you can't afford to replace. So that's just a, a general thing, but, you know,
don't let them shift that responsibility off to you if you choose to do this as, uh, anything you that you're looking at in the
future. I (···0.6s) wanted to talk also about urban infill homes, because a lot of times, you know, I, I've dealt with or, uh,
mentored people that are in inner city areas and wanna know, Hey, you know, where can, how can I get into, um, uh, building
or, or, uh, tapping into these lots that I'm seeing that are vacant?
(···0.6s) So whether they're vacant or whether it's a tear down, it, (···0.6s) it also could be an opportunity for a modular home to
go in there. And I think of this, um, in the inner city areas where the, the houses, they want the architectural look to look the
same.
And I've seen them bring in and put on a foundation (···0.5s) that the, I call it stackable housing. It's really not stackable housing.
It's really prefab, it's really modular, but it's kind of cool to call it stackable because they're really bringing in on a crane and
they're stacking the pieces on top of each other, but then they do the architectural stuff that makes it look like the 1920s, and it
fits the historical look of the areas. And I thought that was really cool when we tried to do it in one of the areas that we were
investing in.
Um, we, the problem that we had was we couldn't find the contractors that knew how to connect the plumbing and the
electrical, you know, the, the systems in, on the interior at that time. Now it's a lot more prevalent. And, um, the, uh, the, the
cool thing was that it could be put together in a very short time on the site. So as far as the liability of having all that
construction going on and, and things being stolen and all that, (···0.7s) we, that's what we were looking to escape from.
But anyway, infill is basically the rededication or recycling of land, or even the obsolete buildings that were there, uh, to it,
especially in an urban area to new construction. (···0.9s) And, um, I, I think that it's, it's something to, to consider as you're
looking at opportunities while you're out there. Might not have as much to do with mobile homes, but it definitely has to do
with manufactured homes and modular homes. So, uh, just wanted to kind of put that in there.
You never know when, you know, an idea that we talk about can be married into an opportunity that you see and expand what
you can do out there. Okay. Uh, and I just thought I'd throw in some designs for long, narrow lots and, and infill ones that I
came across just so that you'd have them as reference. So there you go on urban infill homes, (···2.4s) Um, this is another urban
infill example here too. And I, I have seen this starting to happen where, where's, I think Raleigh is where I saw it most
prevalent, um, in a downtown area (···0.5s) that was being redeveloped.
(···0.5s) And, you know, some of the lots were very narrow and you start to see these, uh, prefab homes or modular homes
being stacked up in between the houses there. Uh, this is not the 1920 style, obviously, but it was still kind of cool. And you can
see that, uh, it, you can tell that it's new, oh, oh. And, and Venice, California was another place that I saw, uh, this type of, of
infill happening in those areas.
I think you're gonna see it more and more. So, um, and, and it was clearly not site built. They were clearly, uh, craned in place.
And, um, just something to think about. (···3.0s) So what about RVs? (···1.1s) Well, when people refer to RVs or recreational
vehicles, they usually mean like a motor vehicle that is, has a lot of features that are like a home.
So RVs, as we talk about mobile homes, this is truly a home that is mobile. 'cause it's oftentimes on wheels like a, a bus kind of
situation. Uh, diesel, uh, push diesel, (···0.7s) diesel push. I looked at one that, I swear it looked like a condo on wheels. It was so
beautiful on the inside. And the thing that you have to be careful when you get, get into this type of thing is that the chassis has
something, and it's going to help it from twisting, keep it from twisting so that the tile and the marble and everything that's
inside beautiful stuff doesn't crack and stuff from the, the rotation as it's on the road traveling.

Uh, but they, they are, there's some beautiful a-class coaches out there, um, and some of the older ones that are being redone
are gorgeous as well. (···0.5s) But, um, they offer more space than the, the RRB types. Uh, actually, um, the, the camper types,
the, the camper usually is the, the trailer that's trailed behind a (···0.7s) a vehicle.
(···0.5s) And the motor homes are the ones that usually that have the, the, the, uh, uh, driving capability, I guess you would call
it. There's also toy haulers there, there's all kinds of RVs. We won't get into all those, but realize that as we talk about truly
mobile homes, how can you not talk about an rv, right? (···0.9s) So (···0.6s) then there is a not so mobile side of the RVs that's
called a park model rv or a PM rv. (···0.8s) And these are a (···0.7s) little bit bigger than the, the typical RV types, um, meaning
the ones that you drive around and they're designed to look like a home, but they still need to be hooked up to the site
electricity and the, the sewer and the water, just like any RV needs to be.
Um, but these are, (···0.9s) these are units where typically they're, they're in place. People might go and stay for a longer term,
um, maybe like a, a seasonal kind of thing. Um, definitely not as mobile as the traditional RV though, (···0.8s) and (···0.9s) that
could be used for camping.
Um, but you'll see them sometimes on the RV sites or RV parks or combination parks where you have RVs and mobile homes.
(···0.6s) So that is a park model. You, you do hear about those too. (···2.8s) Something else that has come up. Um, and I
remember talking about this a few years ago when I first saw them as a granny pod, but these are called accessory dwelling
units, uh, or ADUs.
They're becoming more popular as rentals. I know (···1.2s) my ex is wanting to take basically sheds and putting them in the
backyard and adding onto the rental units that are there, but it, it is essentially the same thing. Um, you know, when you put in
the kitchen and everything else that goes in there, uh, they're completely, these ADUs are completely self-contained and
detached, (···0.8s) and they, um, they're being used as vacation rentals across the rental units across the country.
Uh, you see them where people have homes and they want to be able to have their, um, aging parents stay there, but the
parents want to be still independent and have their own, you know, space and everything else. So these are very small units,
but they have the kitchen and the living area and the bedrooms, and they're really kind of cool. Um, the, they, (···0.9s) the thing
that I want to bring up since we talked a little bit about tiny homes (···0.7s) is (···1.1s) you might hear about these, um, as a, a
(···0.8s) new term, you might hear a new terminology come out, a planned micro development or a planned micro community.
(···0.9s) And that is kind of another way of saying that these modular home solutions, these little pods or backyard studios or
long-term rentals, or she sheds, there was a, (···0.7s) a (···0.9s) commercial, and I think it was an insurance commercial.
Do you remember seeing it with a, she shed? Yeah. Did you hear that? I'm gonna have a, she, she, she or she shed, She gave out
a fire in the she shed, and I don't remember what was the, uh, it might've been like State Farm or something, Uhhuh. They
didn't know what a she shed was. But, uh, I, I love the, the, I mean, like I said, now, now you can call all these things instead of
trailers or whatever, you can call 'em, you know, m mini homes or whatever, or she sheds and things like that.
And it's really cool that they're becoming a little more in style in vogue. And man, you can make these things look amazing on
the inside and all the amenities you ever wanted. (···0.7s) Yeah, if you get a chance, look up granny pods and some of the
interior designs. They are so cute because, um, the, and this is really a, a smart solution for anybody who's thinking about
adding on so that you have another stream of income coming in, whether it's your house or a rental property that has enough
room on there. As a matter of fact, I'm thinking that we should do this on one of our properties because there's enough room
probably to build another house, but I don't know if the setbacks would allow it, but something this side size would be perfect.
(···0.7s) And, um, so basically you're, you're hooking into the, the utilities that are already on that, that site basically. Uh, and
you've got this little unit there. But like I said, if they start talking about planned micro developments, (···0.5s) micro is, is just
another way of saying here's another type of community, or whether it's a tiny home community or whatever the tiny homes
might be pulling off the lot, you know, with their, their wheels and everything.
These are not really gonna go anywhere, okay? These are intended to, to stay in place there, but you've gotta check into the,
um, the, the permitting, the, the zoning and everything that each municipality has to find out if there's any restrictions. But this
could be an affordable way for, you know, adding another stream of income on a property. Um, but could I see an actual
community of these little granny pods, maybe a granny community?
I'm not sure. But I have a feeling that we're gonna hear more about planned microdevelopments or planned micro communities
coming in the future as affordability becomes an issue. I can already in my head (···0.6s) see these, um, the houses that we think
of now as being small. But do you remember, I don't know if you remember the Sears and Roebuck catalogs that had the, the
houses that were in there that you could order and build?
Definitely, yeah, yeah, I remember those. So these might even be a little bit smaller than those were, but still a affordable, cute,
you know, have all the, the things that it would take to make a home and could even be in a community. So, (···0.8s) you know,
if you're looking for, if, if you're looking at a mobile home community that maybe has (···0.8s) seen better days, or it's mostly
vacant and you're trying to think of what's the highest and best use, you know, if you are running into, um, problems with the
local government not wanting mobile homes there, you know, say, well, what about a very small detached permanent home
that, you know, could be part of the tax base?
(···0.5s) So you never know when this might come up. (···1.3s) So she, she, (···0.7s) he shed, I don't know, (···3.8s) one thing that
I had, I noticed, I thought was kind of clever. I don't know if anybody's picking up on it.
A lot of times marketing and advertising is just a way of putting in a new word or a new term (···0.5s) that fits something else
that's going on to make it look like it's something that it's really not, but is. (···1.3s) So (···0.5s) as smart as Warren Buffet is with
Clayton Holmes, they have come up with something that I think is fitting that little niche or niche, however you wanna say it.
Um, that market where the affordability is already an issue, as we were just talking about in the last module.
(···0.7s) So remember when I said that there was new financing coming out with Fannie Mae and that Freddie was looking into
it, and one of the stipulations was that for that financing, they wanted to see things that were (···0.8s) more in the appearance
of a site-built home, like having a porch and a garage and the energy efficiency standards being met, right? The elevated, uh,
roof being another one. (···0.6s) So (···0.9s) now this company, um, Clayton is calling some this cross mod home.
Then they've, they've, uh, got a registered trademark for it. Now, (···0.6s) a cross mod home is really those manufactured
houses that meet the criteria of that mh, um, advantage home, uh, loan that we were talking about before. So basically they're
talking about building a product that's intended to be put on permanent, you know, or or on owner owned land.
So not in a mobile home park, but they're, they're trying to create this under $200,000 affordable house (···0.6s) that can fit the
financing of this, um, government backed product that's gonna be coming up. (···0.8s) That's smart, isn't it? (···1.1s) I think that's
super smart. (···1.2s) So do I think that we're gonna hear more about cross mod or other types of homes that are fitting this
meaning?
Yes, it's a modular home. Well, it's either modular or it's manufactured, but it's manufactured to fit into that funding that's
coming down the pipeline. It's already out as far as, um, the Fannie product goes, the Fannie Mae, (···0.7s) but Freddy's coming
out with it and Hud probably after that. But, (···0.7s) so they're positioning themselves, which is really smart. Um, they're, and,
and this is how they're saying it, (···0.8s) their, their marketing is talking about new appraisals.
Uh, one feature that sets this home category, they're calling it a home category. This home category above the rest that is so
marketing language there, setting this home category above the rest. That is Crossbo Homes can finance and appraise similarly
to traditional site-built housing. And, you know, it's not 'cause it's, it's, it's, uh, manufactured. And then they talk about
increasing value with the construction and the aesthetic requirements of this new category of homes. Homeowners have the
potential to increase property value over time and permanently place these homes in even more locations.
So basically you won't get the stigmatism where it's limitating limit limiting where it can go because it's manufactured or, or
(···0.6s) manufactured or modular home manufactured. Um, they're basically saying, you know, increase the property value
over time. What does that sound like? Appreciation. So they're saying it in layman's terms. So with appreciation, we already
said in most cases it needs to be on owner owned land.
So you've gotta marry the, the product here with the land. (···0.6s) Sometimes it has to be converted to real real estate.
Sometimes it can be, um, personal property with land, personal property on the land. So, but basically they're positioning what
they're saying, which I thought was really cool on the marketing side with all the things that we would say, um, if we were
converting appreciation to layman's language, et cetera. So they're calling it a new category of HUD code homes designed to
permanently attach to land and offering the aesthetics (···0.5s) and features that are typically expected in traditional
construction.
(···0.6s) So, and they're putting it right in there, advertising that the price point is gonna be 200 and under. So, um, that's
considered, you know, more on the affordable side of things, knowing that the, um, average or median price point across the
country is, I think it was last year was 275,000. It's inching up. So, uh, just putting it out there, you know, to catch on to these
things when you see them.
Okay. Um, we talked a little bit about Tiny homes and I just wanted to include this in here because we had mentioned them
with mobile home parks and RV parks kind of going in there. Um, this is something that you may see as a combination in these
parks. Uh, not just tiny homes, but tiny homes and mobile homes, uh, just being familiar with them. So, tiny homes typically
range from a hundred to 400 square feet, but there are some not as tiny homes that could go from anywhere from 600 to 900
square feet.
And they do come in all shapes and sizes. They try really hard not to make them look like mobile homes, and they really don't
look like mobile homes. They kind of have their own uniqueness to them, even when compared to site-built homes. (···0.5s) So,
um, just wanted to include this, and as I said, the tiny home villages that I've been to where they are not mobile like this, but
they look more like the park, the RV park homes, um, there, there's a waiting list to get to these parks and these homes.
(···0.8s) So (···0.8s) they definitely are, there's, there's definitely a market for them. Will it last forever? You know, everything
goes in cycles. So cycle, you know, be prepared for another shift down the road. Might be 10, 20 years, but it'll probably come
(···1.2s) speaking about things on the horizon, I kind of was (···0.9s) impressed with this and, and I know that you're gonna see
more of it coming down the road. So again, it's another seed to be planted for you to be on the lookout for, um, and familiar
with in case you get into, uh, a momentum with your, uh, investing that takes you down this road.
These are three D printed houses. (···0.7s) So three D printed houses are they, they use very large three D printers and they
squeeze out concrete and plastics and other, uh, building materials through these nozzles and they systematically build a
house. So I don't know if you can see on the top left hand picture there, but if you can imagine this nozzle kind of going around
according to the design, the way a three D printer would.
And, you know, just kind of according to the way that the computer is telling it just going one layer at a time around and around
and around and building up. And one of the cool things about it is that it doesn't have to have square corners or, or 90 degree
or any other degree, um, in there. They can have rounded corners and make it really easy to do that. So you've got all these
(···0.6s) neat designs that you can do.
Um, they're also kind of creating the, the small living space, but outdoor living space where the, the, uh, the weather permits
you to enjoy more of the outside and incorporating that into it to keep the cost down. But the living space, um, really extended
there (···0.7s) and (···0.6s) they're trying to price it so that the, they're targeting it to be half the cost as of conventional built
houses. Um, but really by the time you start adding in the, the, (···0.9s) the, the stuff that's gonna have to be passed on, like
the, um, transportation of the three D printer to the location, it's probably gonna be more like 70 to 80% of the cost as opposed
to 50%.
And if you look at the top right hand corner, you can see where those, um, tubes are squeezing out the, the materials that are,
are being, uh, laid as the, the walls are being built. Okay. (···0.7s) And (···0.6s) there are several companies that I've seen, uh,
mentioned out there in the news.
There's actually one about an hour north of me in Florida called Icon. And they're, they did a project in Texas, I think they built a
house in 72 hours. (···0.8s) And I, I wanna say it was around $10,000 as far as the cost. But don't tie me to that because I've read
so many articles that I can't quite remember which ones were which, but doesn't mean that all of them are gonna be affordable
because there are some of them. There's one that's being built, uh, and going to be coming online on zillow.com (···0.6s) late
November, early December of this year, 2021 this year being 2021.
And the home builders SQ four D and they announced that their three D printed family home, which is gonna be a three
bedroom, two bath, will be, uh, it will be in Riverhead, New York. And that's gonna be just under 300,000. (···0.8s) So, um, you
know, there's gonna be a really huge price range from a affordable to, you know, what's just really cool and not limited in, in
the design that it can be made or that can be made.
Uh, one of them Kbad, C O B O D is, uh, they have a, (···0.7s) a client, which is the kingdom of Saudi Arabia. Arabia. So that
kingdom of Saudi, Saudi Arabia is already hiring some of these. Um, and Dubai is another place that there's, they're just
planning on doing a lot of building out there. Um, and I know some, (···1.2s) so there's some other countries that are planning
on a lot of the affordable, uh, housing being done by these things.
Uh, APIs core has constructed the largest three d printed ever, three d uh, printing ever of a home, uh, or a building, I should
say. It's 6,900 square foot office space in Dubai. (···1.1s) And it (···0.8s) was done 6,900 feet was done in about two weeks.
(···1.0s) That's (···0.6s) amazing. You know, 'cause they can run these things all through the night too. Um, but they're gonna be
doing the first ever three d printed house in Santa Barbara, CA, county, California, that same company that did that, uh, 6,900,
um, square foot building.
(···0.9s) And (···1.3s) you are gonna see more and more three d printing stuff come out in the beginning because it's got that
novelty to, it (···0.6s) probably will not be, um, available to us on a mass level, but as it becomes more prevalent, as more
printers come out, they will probably get the price to come down.
They gotta pay for the initial, um, uh, equipment that they have designed and, and built. But, uh, I think we're gonna see this on
the horizon. And especially when it comes to affordable housing. I know that that's what icon I C O N was in the newspapers for
in the Florida market. So, uh, will we have (···0.5s) communities of three D printed houses? I could definitely see that coming. I
could definitely see that coming. But again, we're still gonna, we're still gonna need the infrastructure, you know, with the, the
water, the sewer, the, the utility lines.
And that's a major part of the expenses that are, are coming to these. Um, will we probably see in the areas that we'll be able
to handle it. Um, maybe the solar aspects or the, the self-contained as far as, uh, the water systems, the geo, I forget what
they're called, geothermal something or other, whether you're, you're not having to have these great big oil tanks and stuff, uh,
feeding them.
So more, um, self-contained as far as the, the, uh, buildings or more green I should say. Uh, as far as the buildings themselves,
I'm sure will be coming down the road with these. So, uh, anyway, just wanted to introduce you to a lot of the different styles
and types of homes. Kind of differentiate one between the next. It's gonna be something that the manufacturers are very
particular about. The wording that some of the manufacturers are coming up with is going to be a play on, uh, technical versus
layman's terms.
(···0.6s) And just understand, you know, that (···0.8s) we are gonna be talking about mobile homes, manufactured homes,
manufactured home parks, manufactured home communities, mobile home parks, I mean, whatever. It's still gonna be (···0.8s)
now going forward, how these fit into, um, our, (···0.6s) our plans for our business models and making money.
And, uh, we've gotta get into, as pip says, the nitty gritty and then we're gonna get into the numbers. (···3.1s) So we're done
with this section then, is what you're saying. We're done with this section. We'll get into the nitty gritty of nitty gritty. Yeah, the
nitty gritty and then some, some of the, the cool stuff with numbers and everything after that. (···0.7s) Talk to you guys on the
next video. (···0.8s)
(···3.1s) Hi, everybody. Welcome to this module. This is gonna be a more of the nitty gritty stuff, as PIP likes to call it. Yes,
indeed. Nitty gritty. (···0.8s) So, um, a little bit more of the technical stuff. Then we can get onto the more fun stuff, in my eyes.
Anyway, (···1.0s) we're gonna be talking about building standards for a bit here before we get onto the next topic. Um, basically
the HUD code, unlike conventional building codes, requires manufactured houses or manufactured homes to be constructed on
a permanent chassis.
So that's just one of the things we're gonna talk about HUD code and what is (···0.6s) affectionately termed as the standards
affectionately by whom I don't know. But, uh, these are the standards. And as you can see, um, on the, the screen here, we're
gonna go through some of these, but basically all transportable sections that are built in the US after June 15th, 1976, (···1.1s)
they must contain what's called a certification label.
It's commonly, um, referred to as the HUD tag, (···0.6s) and it has to be on the home. So the HUD tag, this is a confusing thing.
The HUD tag is actually a metal plate, and then we talk about the HUD plate, and it's gonna be a piece of paper that probably
should have been called the tag. But anyway, um, the standards are applied through the manufactured housing or the
manufactured home program. It applies to any homes that are built as dwelling units, living units of at least 320 square feet.
(···0.6s) And they are on a permanent chassis like we just mentioned, to assure that when it goes down the street, that it's going
to be able to go on, on, you know, a lengthy trip and not fall apart, not twist, and, and have certain, um, certain building
standards that will hold it in place so that it is, uh, in good shape when it gets to wherever it's going to go.
And then even after it arrives, there's other things that are gonna come into play. So those HUS standards, they cover things
like the body and frame requirements, which is what we were just talking about. So it can go down the road and so on. But also
thermal protection depending on where it is in the country. Um, plumbing standards, electrical standards, fire and safety
standards. And there's more, there's other aspects to the home that are also covered in this HUD code or the standards. So the
standards are published in the Code of Federal Regulations.
As it says on the bottom of screen here, if you wanted to take a look at it, it's under 24 C F r part 32 80. Okay. (···1.5s) And, um,
the manufacturers are, are held to these, the HUD manufactured housing program. It regulates all of the construction of all the
mobile homes built in the US as we just said. But they also oversee the enforcement and the verification of these. They don't
just do it within hud.
HUD also hires private outside agencies to go through and do the inspecting too. So they go out to the, the manufacturers and,
and, uh, take a look at the, the properties, um, out in the field too. And so this, uh, HUD code is what lets you know that they've
taken a look at it, that it meets the requirements, and they've basically put their stamp, almost a literal stamp of approval on it.
Okay. (···0.8s) We're gonna talk a little bit about, uh, manufactured housing zoning or ma manufactured home zoning.
And this is not the same kind of zoning that you discuss in most of the other classes. This is totally different. So when it comes
to, um, zoning and zoning boards and land use and et cetera, what we typically refer to in, in our industry in the real estate
industry with regard to zoning (···0.6s) is, you know, what land can be used for. So if your municipality has a, uh, zoning board
and the zoning board comes up with, you know, the uses that that property in that area can be used for.
And then a lot of times they create a map. I always tell people, go, one of the first things as you're learning an area, go take a
look at the zoning map and get a feel for how things are laid out. (···1.2s) Some places don't have zoning boards and zoning
requirements, um, or (···0.6s) land use. (···0.9s) Texas is the wild west, basically.
Still, there are places out there where they don't have that. And that's why I always say quick, put up a mobile home park,
because mobile home park is a type of property that would fall under the zoning that the municipality does in the sense that it
is, um, multi-family residential. Okay? There are other types of zoning. So examples would be land that is zoned for agricultural
use or land that is, uh, zoned for commercial. (···0.5s) And that commercial could have divisions of it, like could be office
buildings, but it also could be industrial.
It could be limited to light industrial. Uh, there's different classifications within those. (···0.5s) If you, uh, see that it's zoned
residential, there could be restrictions that go along with that zoning. Like it could be that a house is allowed to be put there,
but it has to be on five acres or one acre or a quarter of an acre, or it could be very close, you know, densely populated area.
And all of that is set up in, in the zoning and, um, articulated in the, um, documents that the municipality has.
Uh, one thing that I want to point out with regard to, to that part of the zoning and how it comes into play with, uh, mobile
homes and mobile home parks, especially if we get into the, the park side of things, uh, before we get into what it means here,
um, there is (···1.0s) area, there's an area that has grown over time and, you know, maybe there wasn't much, um, restriction
when things were put there.
So you might find, you know, a factory next to, uh, a school yard next to, you know, residential community. And these days they
like to buffer c certain things with other types of uses, parks and, and so on. But (···0.6s) sometimes even though they've said,
you know what, we know that these things were used like this before, and it was okay, but now going forward, we want this
area or this, uh, part of the, the town to only be used for this.
(···0.7s) So the things that already existed many, many years before they changed that are usually grandfathered in. So they call
it grandfathered in, right? (···0.8s) And (···0.8s) there could be things that trigger that (···0.6s) change in the grandfathering, uh,
of the property. Like, uh, if there was a building there that was grandfathered in for its use and then it's torn down, the next
thing that goes there is going to have to conform with the new zoning (···0.9s) and the permitted use for that.
Um, sometimes it's not the, the fact that there's not a building there anymore, but it's the fact that the property changed
hands. (···0.7s) And there's an example of, uh, a bed and breakfast. You know, these bed and breakfast places popped up in
residential areas because the houses were big and they would take in guests, you know, and maybe that was fine at one point,
you know, boarding house or a rooming house, especially going way back. But the bed and breakfast (···0.6s) that, um, was
grandfathered in, in a residential area, if that residential area changed and it was grandfathered, but it changed hands, the
ownership, then it may be that that triggers that property no longer being able to be used for that purpose of a bed and
breakfast, even though it was grand grandfathered in before.
So you have to be really careful when you're buying property to make sure that when you take over that you'll be able to use it
for the purpose that you intended. (···0.6s) And when that comes to, or where that relies, uh, or comes into play with, um,
mobile homes, is mobile home parks in some areas, some cities, as we discussed before, are not what local politicians or local
powers that be, uh, necessarily want in that area.
(···0.7s) And, you know, some of it has to do with the facts that, that, um, that it doesn't help their tax basis. It might even be
more costly to them, you know, especially if there's kids going to school and it's a cost per head on the kid, but they're not
collecting enough taxes and and so on, uh, they have to be kind pushed to (···0.7s) see that it, it fits the need for, um, affordable
housing more than anything.
But anyway, so because they're not over overly receptive of mobile homes, mobile home parks in some areas, the things that
might have been grandfathered in, like a lot that you have that's vacant when you're buying a park, perhaps, um, you, you
think, well, it's an a a vacant lot in a mobile home park.
The mobile home park is here and they haven't said, you know, tear it on the park, so it should be good for me to put a a home
on that lot. That's not always the case. There have been situations where, because the, the lot has been vacant, especially some
of them been, have been vacant for a while. Somebody new comes in and buys a park thinking that, you know, they're gonna
put vacant homes on those vacant lots and they find out from the local town or village or, you know, the powers that be that,
you know, you can't put that there. It, it was grandfathered, but you're not able to do that because it's been sitting for too long,
et cetera, et cetera.
(···0.5s) And so there becomes a battle in some cases. There were people that did win against the, the township because it's
really kind of, um, it (···1.8s) is, I think it's a form of discrimination. I mean, it was planned to be used as that the whole rest of
the park is used as that. And to hold somebody from being able to use one portion of it because it's been vacant, is kind of
crazy, especially when you're trying to put in, uh, something that is going to, to improve the value of the property, maybe even
improve the, the tax basis.
So anyway, um, you need to make sure that whether it's this purpose or whether it's another type of property that you're
buying that in your contracts, that as far as you having an out, um, if it, if things don't go the way that you assume that they
would be, that there's a, a phrase in there or a term in there (···0.7s) that says (···0.7s) that this property can be used for its
intended use of.
And then let's just say that you had a mobile home park that had, uh, 200 lots in it, and 20 of the lots were vacant, (···0.6s) and
you wanna be able to make sure that you can get it up to the 200, that's your plan for this property. So you wanna make sure
that you put in there that it, this could be used as a 200 lot, um, mobile home park. You know, not that there's two, 200
occupied lots or whatever your attorney says to, to put it in there as so that you can, uh, make sure that if for some reason they
say, oh, no, that's, that was not no longer grandfathered in, that you're able to, to either back away from it if you can't find a,
another solution, if the numbers don't work or move forward knowing that that is the case and that you're gonna do what you
need to do.
Okay? (···0.7s) So (···0.8s) just wanted to put that in there because it, (···0.7s) it is something that has come up. It's one of those
things that could be a costly mistake for some people. So we wanna make sure that it's not you that are gonna suffer from
something like that.
Okay? (···0.5s) Now, that type of zoning (···0.6s) is not what we're talking about here with manufactured housing type type
zoning. Okay? So with a manufactured housing zoning, um, here we're talking about the areas in the country that have wind
zones and other conditions that are gonna dictate what standards of manufacturing have to, or the home has to be built to in
order for it to be located (···0.7s) wherever. There you'll, you'll (···0.7s) learn more about that in a second.
Okay? Um, so what am I talking about with wind, snow? Uh, it is, they call it the roof load, but you know what typically goes on
the roof is snow, right? So if you look at this, this is actually a, a portion of the, the, call it the plate, you get a reverse plate
versus the plate versus the tag, right? So this is the paper portion, it's a zoomed in portion of it, but, um, this is where they're
going in and making sure that, (···0.7s) that, you know, what this is classified for, right?
(···0.8s) So, um, HUD has guidelines for wind zones or roof force, snow (···0.7s) load zones actually, and thermal zones. And the
manufacturers have to be verified for compliance to make sure that these homes are going to withstand those standards and
the standards have to be met, um, not (···0.5s) where the the home was built, but where it's going to be situated, where it's
going to be installed and anchored, um, and at, at the, at the site that it's gonna end up at.
So you might have a property that, or a, a home that is built in Texas, (···0.7s) but it, and it might comply with the standards
there. If you see the wind zone there, a lot of Texas is, uh, the zone one. So it's not an issue there, but it might be going, you
know, across the border to Louisiana or over to, to, uh, Georgia or someplace else, or even Florida, that (···0.6s) where it's
gonna end up is what the standard needs to, um, be met (···0.6s) along with not just the manufacturing standard, but along
with the local building codes and everything there too.
So, um, let me just (···1.8s) keep going here. So this is a, uh, what you'll see is the HUD site, and I've got a, a colored map coming
up here too, but you see that it has zone one, which is the majority of the us and then you've got, uh, in and Alaska there, and
Hawaii is part of zone three, but you've got a little strip of zone two and a smaller strip of zone three there.
(···0.6s) So those have to do, that's, that has to do with the wind zones. Let me go ahead to the, um, colored version there. All
right? Um, one of the things I wanna point out is that wherever those lines change colors, you wanna make sure if you're close
to one of those lines that you know where that is, you know, it could be across the street at some point. There's gotta be a line
there right across the street, right?
So these wind zones in areas that are, are prone to hurricane force winds known as wind zones two and three, um, according to
the HUDs new basic wind zone, uh, map there, the wind safety standards require that manufactured homes be resistant to
winds up to a hundred miles per hour for that, um, teal kind of color that's on there. (···0.6s) And for wind zone three, it has to
be compliant up to 110 miles an hour, withstanding 110 miles an hour in those kind of lilac ish colors.
(···0.7s) And, uh, you see that it goes up to the northeastern part of the country too, and to Maine and Massachusetts in there.
So, um, just be aware that, uh, it, (···0.7s) there, there are little pieces of there, (···1.1s) but it has to meet those standards. So
just because it's, it's, um, built, even, even if it's built in Florida, then it could be, you know, that it goes a little far south and, uh,
if it's built for wind zone two, it won't be able to be placed or situated in wind zone, uh, three there, okay?
So be very familiar with that. And the reason that that comes into play is because (···0.7s) sometimes people have homes that,
um, that are (···0.9s) built and situated in a lot, whether it's a park or whatever, and the person that is there decides that they
want a new home and they wanna stay in that lot. So you might get a fantastic deal because all they want is that house to be
gone.
They could even give it to you for free, (···0.7s) but it's really not free because there is a cost associated with moving it. The
thing that you have to be aware of, and we're gonna show you where to find these, this information inside the home and
outside the home, but, uh, the thing that you wanna be aware of is that wherever that is located, you now have to make sure
that that home can be moved to wherever you had planned to move it to, okay? That it, that the building code, the building
standards (···0.7s) comply with where it's going to go to, right?
That's important. And it could be a costly mistake even if you got the home for free to think that you had a place that it was all
set to go and it's not. Um, so here's another thing that's important with regard to knowing that it is built to a certain standard.
(···0.6s) The (···0.9s) manufactured home is (···0.8s) required to have the proper installation and anchoring of that home per the
manufacturer's instructions. (···0.6s) And those installation standards are also regulated on a state by state basis.
And when the property is installed and it's anchored properly, then the mobile home's resistance is significantly improved. So
just because it is is made to withstand it doesn't mean that you're done there. It really has to be installed and anchored
properly in order to get the, the full, um, benefit of the, the construction standards. (···0.7s) So, um, let's see, what else did I
wanna tell you about that?
(···2.0s) Basically that, that wind zone, oh, well, let me go onto, (···1.8s) well, this is a, uh, something to that reminds me to tell
you. It's not just those areas that you saw that were in the wind zone, um, that are (···0.8s) subject to possible damage. There's
also windborn debris region regions that reach out into that wind zone one area. You can see that there's places on the map
where there's a special wind region, which could affect your insurance too.
So be familiar with those. And as it says on here, the windborn wind borne debris regions, um, are, would the, be those areas
that are within one mile of the coastal high waterline, which, um, you may not be having mobile homes out in Hawaii, because I
understand that there are two homes that are out there, but nobody knows where they are and there's no, no mobile home
parks in Hawaii. But anyway, in areas where the base basic wind speed is greater than 140 miles per hour, and there are places
across the country where that could, uh, be the case where there's, uh, wind borne debris, you know, things being, uh, tossed
around that, um, you wanna make sure that you're covered for.
And as far as the, uh, construction goes, um, let me just tell you a little bit more In, (···1.0s) in (···0.8s) an F one, in (···0.8s) an F
one tornado, okay? Mobile homes, these are the classifications or the things that could happen. Um, mobile homes can be
pushed off their foundations and overturned in an F one tornado, okay?
An F one situation and F two, they say that mobile homes can be demolished. (···0.9s) It goes all the way up to F five, where
they'll say that incredible phenomena will occur (···0.6s) to the mobile home in an F five. Well, that's understandable, but it also
hasn't deterred anybody from, um, the Mississippi and Alabama areas because they have some of the highest rates of mobile
home ownership there.
And the tornadoes in, in the nation are, you can see on the map there that there, there's several per year. (···1.0s) So (···0.7s)
one thing that you should know is that in most of the country, the non, um, hurricane areas, (···0.9s) manufacturers are building
homes to withstand, uh, the, the range of 70 miles per hour. So if you were wondering, okay, if it's not in those, uh, those other
two and three zones, the 100 and 110, what is it? It's 70, okay?
Above that range, a manufactured home could experience some, uh, type of damage. (···0.6s) And (···0.8s) 40% of the
tornadoes that are out there (···0.6s) have winds that are 112 miles an hour on average. (···0.9s) So that reminds me to tell you
that if you're gonna hold onto the homes, make sure that anything that you can't replace, and this doesn't matter whether it's
a, a mobile home or whether it is, you know, a, a (···0.5s) property that you have, you know, rental property that's a apartment
building or a house or whatever.
Make sure that you have the proper insurance for the types of things that you could be exposed to and that you ensure
whatever you cannot afford to replace. Okay? (···0.8s) So insurance is one of those things that helps protect us from risk, the
loss of, of, uh, the, the risk of loss in situations. Okay? (···3.2s) So let's get onto the mobile home or manufactured home
inspections. (···3.6s) This is called the certification, certification label or a HUD tag.
And as I mentioned before, the tags are plates, they're metal plates, they're about two to four inches in size. (···0.8s) And they
are attached to, like, if you saw this going down the road, they are attached to usually the back of a, of the mobile home being
transported for each, um, portion of that home. Like if you have a double wide one will be on each portion of that home, you'll
find this tag. (···0.7s) And these will be on any homes that are manufactured in the US (···0.7s) after June 15th, 1976.
They have to have this, this is the HUD tag. Okay? Um, and this is the, the what we were talking about as far as it has to meet
the HUD code, the standards, the requirements. This is what tells you this conforms. This is the, the stamp of approval on it.
Okay? Then (···2.0s) there's the HUD data plate. (···0.5s) Again, this is not the metal, this is the eight and a half by 11 piece of
paper that is somewhere in the home, or at least it was, it should still be there 'cause you're not supposed to remove these.
Um, they might've been painted over depending on, you know, who was there, what they did. If it's anything like some of the
paint jobs I've seen where they paint right over the, the light sockets, and (···1.0s) it's just crazy. But, um, this is usually
someplace like in one of the kitchen cabinets if you open a cabinet door.
So check everything. I mean, you should be doing that anyway when you do your due diligence, but you're going to be opening
cabinet doors in the kitchen, or maybe if there's a, a linen closet in the bathroom, it might be in there. (···0.8s) If it's not in there
and it's not in a pantry, then you might be looking in a closet door in the bedroom. (···0.7s) So there's some helpful, useful
information on these, uh, HUD data plates that are here. Um, if it was built after June 15th, 1976, I'm going keep reiterating
those dates because that's the, the key point when HUD came in.
And you will have opportunities for pre HUD dated homes or pre hud, uh, code homes. Um, but you, you're, you need to know
what that date is. Okay? So you should be looking for the plate and the, uh, the plate and the tag. So on the plate, (···0.7s) if you
look here, um, this is gonna give you the name of the manufacturer.
So you can see on the top possibly, depending on if you're looking at this on a mobile device or on a, a computer or laptop,
whatever the manufacturer's name is on there. And the year was built. (···1.0s) In addition to that, there is the VIN number. I'm
gonna break down the VIN number in a, in another slide here. And some other things about the home, including what it is rated
for, for those things that we were just talking about, like the loop roof load, the wind zone, et cetera.
Um, I'm not sure if you can see it, but the, the comfort heating is on the top right hand side. It's got some numbers that are put
in there. It's got the, the, um, boxes that are checked off that are applicable. So that information is about that specific home,
okay? (···1.0s) And it, that's how you find out what it's rated for. Now, (···1.0s) with regard to the builders, there's just like,
there's different brands of, of vehicles out there, and some have better reputations than others. The builders of, of these
manufactured homes, it, it's the same thing.
You know, some might have had problems with particular ones or certain years that they might have been an issue, you know,
just like you have, um, certain your car and so on. So there is a, (···0.6s) a guide if you're not familiar with the reputation of the
manufacturer, um, that and you're considering buying. And if it's something that ma matters to you, uh, you know, you might
not be doing all the, the repairs and, and, uh, don't wanna get stuck with something that has a bad reputation and nobody else
wants 'cause they knew more than you.
But there is a guide out there, (···0.6s) and it is, if you wanted to buy it, it is, uh, about 30 bucks. If you go to your library, you
might find it out there. It's called grissom's Ratings Guide to Manufacture Homes, and it's by John Gron, put out by Rain Shadow
Publications. It was published in 2007. There's a bit of it there on the, the, uh, cover or the cover of the, the book there. Um, it's
updated every few years and it covers all of the manufacturers and includes a brief history about the company, about the rain,
the price range of their homes, about the rating of the construction quality, which is the thing that's kind of interesting there.
And a description of the company's most popular lines of, of homes that they, they built. (···0.6s) And the, the thing that you
should know is that there are some manufacturers that are no longer in existence, and the newer copies, the newer additions
of that, um, that book may not have some of the manufacturers that are no longer out there.
So if it's a newer home, it's still, it is still useful for the, the, um, uh, evaluating a pre-owned home in the sense of how it was
constructed originally. Uh, there might be things that you do as you go in and and rehab that are fortifying some things, but, uh,
just in general, you know, for those of you who wanted to, uh, know more about it and, and, uh, benefit from that, um, some of
you might know people that could tell you, Hey, you know, this, this home was a good one, this one had a bad reputation. I
don't wanna put 'em out there like that, but (···1.1s) it's true.
Okay, (···1.0s) so (···1.8s) this is the VIN (···0.6s) number broken down for you. (···0.8s) So the first three digits of the VIN number
are the abbreviation for whoever the manufacturer was in this case. The j a C was Jacobson Homes. (···0.7s) And the next one is
the state that it was manufactured in. This one happened to be in Florida. (···0.6s) And then the next section of that is the serial
number. (···0.7s) And the last part of that is if it was like, say a double wide, then a is that this is the first section of the double
wide, and b is, this is the second section of the double double wide.
All right, so section number one. Section number two, but that's the, basically the breakdown of the VIN number. And so that
can give you a little bit of insight to the property as well. (···0.6s) Okay? (···2.3s) So before we get into the next type of, uh,
information that we're gonna cover, uh, why don't we break here?
(···1.0s) And I (···0.8s) don't know what, (···0.7s) if we're a little bit fast or a little bit slow, but it's probably a good place to break
because we definitely won't get through this in, in 30 minutes, the, the balance of it. So why don't we break here and I'll meet
you back and we'll talk about home ownership and licensing and a couple of other things. Okay? (···0.8s)
(···3.3s) Okay, welcome back. And on this part too, I know I went back a slide because I wanted to say that whether, if I think
about doing it, of course I'm gonna do it 'cause I'm building out this sheet too. Um, but you could add things that would be
helpful for you to know too in your local areas. For ex, for example, we talked a little bit about, um, whether or not you have to
have a dealer's license and how many homes it would take before that dealer's license would have to kick in if you were gonna
do that. So you might wanna add a column on there, and I probably will too.
Uh, but if I don't make sure that you do, uh, about licensing requirements on a per state basis, you know, I, (···0.6s) I have a
feeling that once you get doing this, you'll probably be investing in multiple states. Um, somebody that I worked with in
California, uh, a long time ago, a few years ago, (···0.7s) because they couldn't break through the barrier of cost in their own
market. They were buying mobile homes in, um, Ohio, (···0.8s) and that's how they broke into, uh, getting to be an investor and
started doing really well with it.
So, uh, like I say, I, I never know who's who we're talking to or who's gonna get the message, but, you know, just because you
are doing things remotely doesn't mean that you can't do it, period. So, um, but anyway, so adding licensing requirements, um,
finding out whether the lots that are vacant in a park that are grandfathered in, that's something that you might wanna add,
especially as you start looking at the mobile home part, uh, of it, the mobile home park part of it.
Um, and on that side of it, mobile home park side of it. Also, if you have to, if you were going to sell the property, if that was
part of your long-term play, uh, there might be laws that require you to offer it to the tenants of the mobile home park for a
first option to purchase, um, when, when selling, that's a possibility as well. Um, so, and then I would add maybe the m ss a,
the, the metro, uh, statistical area as just, you know, the, you might be working from multiple areas from the parks, so which
ones are in each one that you want to, um, include on the sheet, maybe the population outlook or the employment outlook.
Those could be added to the sheet too. So just, just wanted to mention that as we were, um, talking about it. (···0.6s) Of course,
I made my notes to add it, so I might add those and who knows, maybe a few more by the time you get it, uh, to that, um, as
well. (···0.6s) So anyway, um, now we've got our sheet that we were looking at before where we're up updating the, um, kind of
the, the rules.
What we think that these, or I think that these are landlord friendly states, and they're not all of them. They're some that are
kind of balanced between landlord and tenant. That might be just fine for you. But as I go through and I'm marking, Hey, I'd like
this, I like this and I'm gonna put these check marks here, and I told you I already, these are just me personally, not for you
guys, but I put the ones, the X's on there that say, you know, I don't think I wanna do any kind of, uh, investing that is in certain
states that are gonna have rent control issues.
That's my main issue with those three states is rent control. Because New York and Oregon are statewide. California has been,
um, counties and, and, um, I don't know if they're statewide yet or not, but enough of the areas that, that I have talked to
people in are, are, uh, uh, restrictive with rent control, which is, rent control is a government run program. It places restrictions
on when and how often rents can be raised and how much they can be increased.
(···0.6s) And, um, those laws do vary greatly. But anyway, (···0.9s) I'd rather be in a state that doesn't prohibit me from doing
that. So I was gonna tell you as far as changes even working within, uh, let's, let's say that you wanted to go someplace that had
put some restrictions on you, on what you could do. (···0.6s) We, we sometimes have ways that we can operate within, uh, the
guidelines that we're restricted to. So (···0.5s) in this case, um, I wanted to tell you about the, the mobile home park that, um,
had already had people that were trained by the previous managers, okay?
Those previous managers were, (···0.7s) I think that the, the lease said that for every day that you're late, there's a, an initial
late fee, I wanna say it was like $25. And then for every day that you're late after that was another $5, $5 per day. (···0.6s) Only
if you were to add up how long it took people (···0.7s) to actually come up with the money and pay and how much their late fee
was, you would get charged more on your credit card for a late fee at that time than you, than you would for the number of
days that that were, they were trying to be discouraged from being, (···0.6s) but there was something else in the lease that, um,
that they had also signed that had to do with the collection of the rent and how the collection, the cost of the collection of the
rent and, and, and any fees and associated charges could be passed on to the, the resident.
And because that was the case, (···0.6s) the service fee, it's a little bit different, or at least in that area, it was, again, it could be
different depending on where you are in the country.
But with apartments, we could give a three day notice to cure or quit. Meaning if you don't pay, then you, if then you've got to,
um, meaning cure. If you don't cure your lateness in paying, if you don't pay by a certain pound number of days, then you have
to leave. So that's the quit part. So either pay or leave. So we could give a three day, uh, notice to cure or quit.
(···0.7s) We couldn't do that in the park. It was a 30 day notice because this is somebody's home that's sitting on a piece of land,
and the land is what's being rented. So it's given more time for them to, um, cure or quit. And then you have the rest of the
process that you have to go through, which is serving a, a 30 day notice, and then, uh, making sure that it's not delivered before
12 days and, uh, uh, not longer than 12 days out, not closer than five days to the, the, uh, court date. And then you go before
the judge and, and they can, um, grant the eviction or not, and they're gonna, you know, depend on their mood that day.
And, you know, uh, probably the reputation of the management company that, that comes into play a lot more than you
realize. (···0.5s) But anyway, (···0.7s) so (···0.8s) what we realized was that we could charge them for the, the process server that
we had to pay to go out and serve the notice. So now it's $50 more and the next time it costs more. So if we get past that point,
that's just for the initial 30 day, if you get a court date that you're gonna have to show up on, there's another charge for that.
Now we're starting to get up to hundreds of dollars now. It's not just $25 plus five or 10 or 15, 20, 30, now it's hundreds of
dollars. (···0.5s) And when people start hearing of other people's experience with that, (···0.7s) trust me, that word gets through
the park. (···0.7s) And, you know, when they find out that it's not so easy or not so cheap, then their habits start changing too.
(···0.7s) And, you know, even, uh, let me, let me just say it while you're, while we're talking about it, is that you can make
arrangements with people for payments, but I would make sure that that gets put in writing and we'll talk about, um, how to do
that with a, what's called a confession of judgment when we get into the mobile home park and mobile home park
management.
But there are other things that you can also do to put in place (···0.5s) and, and change people's habits from what they might
have gotten into with previous management and what they, what you or that, what they're going to do with you. Whether that
is, you know, that they're renting a lot from you in a mobile home park because you're the mobile home park owner or
management.
Um, or if it's, you know, getting behind on a, uh, payment on, uh, a rent that they're due to you. So you have to stay within your
laws, but there could be things that you're allowed to do that will be deterrent (···0.9s) to them as well. Like in this case, as soon
as they were hit in the pocket, then their habits changed. So just wanted to put that out there to you there. Um, let's see,
(···1.3s) other things that, that came up, for example, in North Carolina.
So I had done, um, lease options in North Carolina. It was no big deal, (···0.8s) but through another investor, and this is why I
say that it's really important to get plugged into your local networks through another investor. I heard of a case where even
though all of the paperwork was set up, you know, where the, and if you're taking the, the lease option course, you'll, you'll
understand this, uh, even more. But there's a, a process that you go through to make sure that if you're leasing to somebody
and giving them the option to buy, that you have a lease on a separate paper and the option to buy as an addendum or a
separate paper.
Okay? Because then it makes it clear you are a renter. If you don't pay your rent, you could get evicted even though you're
trying to work towards someday being the owner of this property, taking, in other words, exercising your option to purchase
the property at a later date. Okay? (···0.7s) So, and we do that on purpose so that if they don't pay the rent, that we are able to
evict them. But this one judge in North Carolina, and I, I forgot what county it was, this one, judge said, look, I understand what
you're doing.
I see the paperwork, but I'm going to, what he calls set it aside. (···0.6s) And so he's saying, regardless of what this paperwork
says, I'm going to come up with a decision that I think is right. And these people, I'm going to say, have an equitable interest in
this property. So guess what happens? (···1.1s) You can't just evict them. Now you have to foreclose. And that's a totally
different process. And it wasn't very long after that that the laws changed in North Carolina.
And so now it's not just that one judge, now it's across the board. And do you think that I wanna do lease options the same way
that I did in the past when this is what could happen? Or that I might be changing any kind of paperwork and process that I do
(···0.6s) so that it's going to end up the way that I want it to end up. You might still have the ability to buy, but we might not talk
about that until a later date. You know, it might be, you know, a verbal agreement or something, you know, that we can, um,
put off.
Again, our attorneys are going to be the ones that are guiding us on what we can do and can't do based on the, the local laws
and the, the agreement that we want to have between us. (···0.7s) So when things change like that, usually you get a whiff of it
because other investors are dealing with it. They're sharing what happened at court, at their local RIA meeting, their real estate
Investment Association meeting or meetup or something like that. So get plugged in as soon as you can and realize that
whatever we talk about here could change or might be in the process of changing now.
So (···0.6s) do your research. Don't rely on somebody else. You know, I always like to go and verify the things that I'm told
because it might have been right at one point, but it could have changed somewhere along the way, or somebody's

interpretation of it could be different than my interpretation, which has happened a number of times, especially when it came
to people being allowed to put satellite dishes out on properties. But (···0.7s) that's another thing.
Um, so selecting our markets, like I said, you can use a a map like this (···0.6s) and you could say, all right, not only do I wanna
know where it is landlord friendly, but where are people moving? (···0.8s) So on here, I've got some, uh, resources from U-Haul,
north American and United (···0.5s) and these guys put out reports every year about the migration of people going one way
using their services. (···0.5s) And it could be that one of them has customers in that are more, um, likely to use their service
than another.
It could be that, you know, maybe U-Haul has everybody that's budget conscious and, and North American. And I'm not saying
that this is the case, but North American might have everybody that is, um, the higher end. So you might have affordable
market people versus lifestyle market people in two different, uh, um, re in two different research groups here. But anyway,
these guys are giving their information (···0.5s) for free about where people are moving to.
Isn't that a good thing to know? (···0.8s) So (···0.9s) if you look at, uh, the map on here, I've got all those little arrows going up
tho Those are the places that you haul saw, saw (···0.6s) one way, um, moves, (···0.5s) you know, uh, one way moves where
they were bringing things to from other states to these states. (···0.7s) And I probably could have put numbers on them to show
you what the top ones were, but there's nothing wrong with u going to the link that's on there, U-haul dot com, archives slash
archives slash three slash seven, or just do a search that says U-Haul migration reports (···0.5s) and, you know, for, for whatever
year you're talking about.
'cause you know, there, there are a couple of them that trade. And it was, uh, interesting this year that Tennessee knocked out
a couple of others and became the number one, uh, place that people were moving to for one of the, the movers here. Um, and
then (···1.4s) the, I, I don't, I don't remember if it was united, but the, the blue states that you see on here now, I kind of
overlaid these.
So you see U-Haul with the arrows going up and they saw increases, um, people moving to those states, or top 25 I think it was.
Um, and then the blue states here are the ones that had the highest number of people moving in from one of the others. I
forget whether it was United or North American now. (···0.6s) But, um, so the, those blue states, again, Tennessee shows up. So
Texas, Florida, North Carolina, South Carolina, uh, Tennessee, Colorado, Idaho, Idaho, not surprising, even in, uh, just housing
moves Idaho a couple years ago, percentage wise, percentage number of people was the one that everybody was moving to the
most and could be that everybody was moving out of California.
(···0.8s) And I have a feeling that (···0.7s) some of those states that, that are, uh, in blue there had that, uh, exodus of people
because Oregon and California folks, (···0.9s) well, especially California, were moving out.
'cause the red that's showing up on there are people moving out. Those were the states that had the highest number of people
leaving. (···0.8s) And, um, so New York, Pennsylvania, New Jersey, um, I think Maryland might've been in there, Illinois, uh, but
California, the, a lot of people had been moving from California to, um, Texas and Idaho. And that was, uh, that was in the
North American Van Lines one, that's who told about that, about that.
Um, so United reported that the top inbound states that had 250 moves or more in 2020 were Idaho, (···0.6s) South Carolina.
That was number two. This is the, the order that they put them in Idaho, South Carolina, Oregon, (···0.9s) South Dakota, uh,
Arizona, North Carolina, Tennessee, Alabama, Florida, Arkansas. (···0.9s) And then the North American Van Lines report said
that, um, well the key takeaways from their report were that people were fleeing.
They used the word fleeing from California for Texas and Idaho. Now we know that, uh, some of the companies are leaving
those states because of the, the tax laws. (···0.7s) And it may very well be that, uh, many of the, uh, folks that are gonna be
working for those companies may have gone along with them or plan to do that. (···0.6s) Illinois, um, New York and New Jersey
are three states that had the most outbound moves. (···0.8s) And (···0.8s) let's see, (···2.3s) Tennessee was overtaking South
Carolina and the 2019 results as far as inbound, um, Florida, Texas, Colorado rounded out the top eight for the inbound ones on
there.
So, (···1.0s) and they said that despite the pandemic, that people continued to move at rates that were comparable to the year
before to 2019, which I thought was interesting too. (···0.6s) But these are just, you know, one source and there are other
sources as well as far as where people are moving and, you know, at what level. But definitely pop population.
And, um, you know what, one other thing I wanted to point out, just talking with other investors, there are investors that don't,
you know, sorry, sorry if I'm offending anybody here, but there are investors that don't have a lot of confidence in Illinois
because of the state of the, uh, uh, finances there. And you know, what the, the state doesn't have as far as being able to pay
out pensions and all that kind of stuff. So there's, there's an economic level of things that you wanna check into, uh, as well.
Not saying that you have to be an expert in all these things, but you should at least be aware of what's happening in your
markets. I mean, wouldn't you wanna know, like, uh, if you could have a crystal ball and Detroit, when the car industry moved
out and one out of four people lost their job and left the state, (···0.7s) you would've, if you were holding onto property, then
you were gonna see rents go down. You were gonna see vacancies go up, you know, so that's why I say pay attention to what's
happening to these, and as far as these reports go, um, and this was, I believe, uh, I can't, I don't remember if this was United or
North American, but again, it was just another, um, indication of, of where things were (···0.8s) moving, where people were
moving into, where people were moving out of.
Okay. (···4.6s) And then what about the inventory that's there? What about the number of mobile home parks by state? (···0.9s)
And you know, I've, I've seen some of these maps that have like seven (···0.8s) mobile home parks in Hawaii.
I don't know why. Um, but, uh, there, there was a, a report that was done, took a couple years to do it, that said there are no
mobile home parks in Hawaii. There are a couple of homes that they don't know where they ended up, but no, not any parks.
So as far as I know, um, the, and they probably don't change a whole lot other than the fact that (···1.1s) there are parks that
are being redeveloped. So if anything, there's probably fewer than what you see here based on, um, the fact that they're
redeveloping to put in, um, multifamily or commercial type, uh, properties as well.
But if you're looking at states that are landlord friendly and you say, okay, where are people moving to and where's there
gonna be a (···0.7s) place for me to work in as far as the, the maps go? I mean, as far as the, the mobile home parks go, I'm
gonna be working in parks, that parks, I can take a look at this map and say, okay, well, yeah, there's the, quite a few in, I don't
know, Texas and, and, uh, Florida and North Carolina.
And (···0.8s) further we're going to get into, um, where those parks are and, uh, how many lots they have or how many homes.
And I'm gonna show you some resources for that. (···0.7s) So, um, this is probably a good point for us to (···0.6s) break here and
take you into the, the next level of research (···0.5s) and, uh, we'll get back with mobile homes as a share of each state's
housing units.
Okay? (···1.3s)
(···3.4s) Okay, welcome to this module where we're gonna be digging into some numbers and using calculators. So one of the
first things that I want to encourage you to do, if you don't already have the app, um, there's an HP 10 B two calculator. The
app is like six bucks to download from the, uh, play store or whatever, wherever it is that you get yours, apple, uh, or uh,
Google Play Store or whatever it is.
Um, I'm going to be using it to run some scenarios, and I (···0.5s) think that the, the quicker that you get used to using
something like this, when you start to do the creative financing stuff, it's gonna make it a lot easier. (···0.8s) And I'll show you
what I'm talking about there. 'cause you can play with some of the numbers and make sure that you're not, uh, violating USY
laws and all that kind of stuff. (···0.7s) So, uh, if you get a chance, maybe you wanna pause now, download it, (···0.5s) work
along with me, or you can do it later and, um, try to, to (···0.9s) play along with our game here.
Okay? All (···2.7s) right. (···0.5s) So talking about scenarios and, you know, we were, we're discussing all kinds of creative
financing options and ways that things could be done. There's no way that I could (···0.7s) get all of the various scenarios that
you might come into, uh, that, (···0.7s) that you might encounter as you're out there with the (···1.9s) multitude of people and
multitude of situations that they're in that are causing them to want to sell or to move, or, um, even on the park side, it's not
just the people that own the homes.
Sometimes it's the parks that own the homes that are looking for solutions for what they wanna do. So I try to put together a
couple of them here, (···0.6s) and I, I worked it both on the spreadsheet as well as work, worked it on some of the, um,
calculator app kind of stuff. (···0.7s) And (···1.0s) we'll, we'll see how it goes for you.
But the more scenarios that you can practice with, you know, even if you're making up what the CIR circumstance might be,
um, and based on what research that you've done in your area, what the numbers might, uh, work out to be for you as far as
what something would sell for, or what payments you might come up with, um, you can be, make it a little bit more challenging
if you wanted to and, and say, what if these, uh, numbers were higher? Because the sooner that you can zone in on what makes
sense in your local market for the strategy that you're trying to do, uh, you know, California's gonna be a lot different than
Texas, but when you figure out what numbers that you need to be inside of, then it's gonna be easier for you to market and find
that specific situation.
(···0.7s) So in scenario one that we have here, (···0.7s) let's just say that the park owns an abandoned home (···0.9s) in a T O H
community. Do you remember what t o h is? (···1.1s) Tenant owned home, right?
(···0.5s) So tenant owned homes means that they're not looking to do rentals there. (···0.6s) So the park owns an abandoned
home and they didn't really plan on, um, having that, that type of property. (···0.6s) The home looks worn on the outside, but
it's a decent on the inside. Now, you can change these scenarios as much as you want to, and you can change, you know, what
it would cost to rehab them and so on. But a good pressure wash, let, let's say it's, um, might even be a metal sided, uh, type of,
of home.
So a good pressure wash, uh, freshen up the paint on the porch, (···0.7s) and hopefully you're getting a visual of this now, but
freshen up the paint on the porch, clean up some landscaping, you know, some minor repairs, uh, and some cleaning on the
inside. (···0.6s) And now I'm envisioning, (···0.6s) especially with the metal and the older home and looking kind of worn, I'm
envisioning an older home. That means that you're not going to wanna do a lot to it.
You might not even be able to pull it out of there and do anything else with it. (···0.7s) So, (···1.0s) but, you know, for, for what it
would take on the inside and the outside, you're probably around a $2,000 (···0.6s) on the high side rehab. (···0.6s) And
remember that this is probably in an affordable situation, affordable community kind of thing. Affordable, um, rent type of, uh,
or affordable, (···0.7s) I guess housing, (···0.6s) not necessarily rent, but affordable housing type of client, right?
(···0.9s) And since the park does not allow rentals, we wanna figure out what we can do with this. So the lot rent is $300, and
then there's an additional $25 for trash service that's billed from the park. So that really goes towards utilities. (···0.7s) So, um,
300 plus the 25. (···0.7s) And (···1.2s) if you had to, you know, spend some time with this property, then you might have those
as holding costs unless you negotiate something with the owners, which I'm trying to introduce you to.
Thinking outside the box, does everything have to be this? Is there any way that I can get that $2,000 down a little bit more? Do
I really need to do all of that? Um, all of the things that I'm, I'm talking about on the inside, I'm not going in and replacing
flooring or anything like that if it doesn't need to, if the, the max that I'm gonna be able to get out of this property is limited by
the customers that I'm serving. Um, so the, the owner has not advertised the home yet.
If the owner has the, the property already out there advertising and, and, um, is in all the places that you would do, then you
might not be able to bring any value to the situation unless the advertising was really poor. Uh, if, (···0.9s) if we look at the, the
possibilities here, you'll understand what I'm talking about. (···0.7s) But he hasn't advertised it. Now you're talking to him and
he thinks that 5,000 is good price for this property, (···0.8s) and immediately you're probably going, no, I don't think it really is
not, it's a good price for you, but no, I don't think it really is because it's older.
And the thing of it is, when you get to the properties that are, um, 40 years old and, and you're trying to, to fix them up, there's
gonna be a limited amount of things that you can do before you've over rehabbed the home, including making sure that it has
enough, um, insulation and, and electrical service to the level that it's supposed to be. (···0.7s) So, uh, you gotta be careful not
to over rehab these.
Okay? (···1.1s) So now you've got, (···0.7s) you've got this opportunity (···0.6s) and you wanna see what you can do. You are
reaching out to the cash buyers that you've been, um, pulling together, and you've got a couple of people that are interested.
One of them is a cash buyer that is willing to pay a maximum of 3000 for this. (···0.7s) Now remember, (···0.7s) your seller thinks
that 5,000 is a good price. Your cash buyer's probably gonna be less than what the, the retail that your, uh, your owner thinks
that they can get for it.
Um, the second person that has shown interest (···0.6s) is a disabled vet and they've got 3000 (···0.7s) and a monthly budget of
seven 50 plus utilities. So remember that they're probably on a fixed budget, um, not necessarily gonna go out and, and work
more. Um, your rent comps in the area for this size property are 1200 and 1300.
So if they went out and tried to get a rental, you know, for a same similar size, similar condition, it would still be expensive for
them. (···0.9s) So then you're looking at the mobile home sales in the park, and the max side is that they're going for is 20,
30,000, and they probably have fixed them up way more than what you were going to do. But it isn't all about, you know, the
comps like you would think a house would be.
It's really all about, you know, can I make monthly payments on this that would go towards more than just the housing, like a
rental would, and in a few years can I own this and then only have to pay a lot rent after that and then have more of my, uh, my
(···1.5s) fixed income to go towards living. So, uh, a lot of people are afraid of outliving their, their source of income. So keep
this in mind and it's more, (···0.8s) it'll, it'll be more understandable that they're not as concerned with all the finishing touches
(···0.8s) that you might wanna put into it.
Saying, well, I flipped this, this home. No, you made it livable for somebody who needs to have something that's affordable. So
then you go, okay, in this scenario, how can I make this work? (···1.0s) You know, it seems like it, it, (···0.8s) it needs 5,000 plus
2000 plus 300, you know, that's 7,000 and (···0.6s) then $325 on the low side, that's without utilities as far as the gas or the
electric and, and so on.
So it, (···1.1s) it looks like, no, how is this gonna work, (···0.6s) right? (···1.3s) But let's take a look at it. (···1.8s) I did a little
spreadsheet and yes, I will show you the spreadsheet and yes, thanks to pip I made a note to make every little spreadsheet
available to you. So we'll get to that in a second. But this is a, a screenshot of it just kind of reiterating sometimes when you see
things in words, it, you know, you've gotta pull out the pieces that make, uh, make the deal (···0.6s) more clear to you.
I'm a very visual person and so this is why I do it this way. (···0.9s) So the, the mobile home acquisition price, they're asking
5,000, but I'm thinking, you (···0.7s) know, maybe 2,500 and that's on the high side, and that's because I want this park manager
to do more deals with me because they have more properties. So it might be, let me do a good job on this one because you've
already said that it looks worn. It, you know, is taking down the look of the rest of the street for you.
Um, you, you need to do something, but you don't wanna put the money out. You're not getting any rent on it right now,
(···0.7s) and you really don't wanna have a rental in the, in the, uh, park and you're the one that owns this. So it's a problem for
you. So rather than have you lose more money, how about we work something out with a $2,500 purchase price? But what I'm
(···2.7s) gonna do (···0.8s) is ask that (···0.5s) it wait until I get it sold to get paid.
Not that I'm not gonna pay the 2,500, but let me put my money that I have into rehabbing it, making it look good. I promise to
start on the outside first so it looks, you know, the lawn gets cleaned up, that's not overgrown the way that it is, the porch will
get painted, you know, we'll fix it up on the outside so that the other people on the street and everybody else are happy with it,
okay? And so is the park and the curb appeal changes and so on. So, but let me put my money into the, the aesthetics of it and
then, you know, as soon as I get sold, we'll just delay the fact that you're gonna get it, but you're gonna get that money.
Can we do that? (···0.9s) Yeah. And while we're at it, you know that rent that's gonna go towards the monthly, um, lot rent,
well, while I'm working on it, I'd really like to again, put that money into making it look good so that the park looks good.
(···0.7s) While I'm doing that, I expect it's probably gonna take me two to three weeks, but if it goes a little bit longer, I'd like to
have the time to be able to, um, work on it.
(···0.7s) And if I need to get somebody in there, if there's any delay whatsoever, you know, I'm, I don't wanna have to come out
of pocket. (···0.5s) I'm willing to pay that 2,500 though as soon as it sells. So we'll try to get this done quickly so that whoever I
put in there is able to pay that lot rent. Or maybe I wanna throw in, you know, a, a free lot rent for the first month or something
while, 'cause they're gonna give me a down payment too, (···0.8s) so I might wanna work that out. So let's say that, you know,
they like the idea of giving us a chance and they're gonna give us three months worth of lot rent free.
'cause they're already losing on the abandoned home now anyway. So now they're gonna get a nice looking, fresh looking or
fresher looking, uh, property. I'm gonna put all my sweat equity, my team is gonna go in and clean up all the, the overgrown,
um, vegetation there (···0.5s) and it's gonna look a lot better as soon as it's done, you know, pressure washed and so on.
(···0.7s) So we're gonna start on the outside.
(···0.7s) Could you see how that might be an encouraging conversation for them to work with us when they see the vision of
what we have and how it's gonna help them? (···0.8s) So if that's the case (···0.6s) and we've got our repairs at 2000 and our
2,500 that we're gonna pay when it's sold, when our lot rent is negotiated so that we've got three (···1.3s) then that normal 3
25 carrying (···1.2s) costs, we're not gonna have to worry about that. Uh, we'll have our own debris taken away, you know, so
we're not gonna be using their, uh, monthly trash service either.
All right? So now it, look, it's gonna look a little bit better with our sweat equity, our 2000 Intuit. We do have that, that, uh, cash
buyer that was willing to work with a $3,000 purchase maximum. (···0.8s) So how does that make it look? Well, if we can
acquire it, if we don't do anything to it, just our sweat equity if we don't put any $2,000 (···0.7s) into it, but if we just make it
look a little bit better with sweat, e sweat equity, then that 3000, um, could turn into, uh, a $2,500.
Let's see. So if we've gotta pay the $2,500, so that could turn into a $500 profit for finding it, um, we could either make sure
that the buyer knows that they've gotta do all the things that we told the, the park that we would do, or, you know, it might be
just a little bit of effort. I mean, it's a pressure wash and, and some vegetation, right? (···0.6s) Maybe a bucket of paint. (···0.6s)
So it may be worth it. (···0.9s) So in a wholesale then you, you would have the contract and you would assign it to the buyer.
Number one for 3000, 3000 minus 2,500 means that you've got, uh, $500 with no repairs and you know, or very minimal, um,
maybe a bucket of paint and some time. (···0.6s) And if you don't have money to get started, then this is definitely something
that you can look at. (···0.8s) $500 divided by no money into the deal means that you have an infinite return. (···0.8s) So I mean,
you can be happy with that, right?
(···0.9s) Or let's say that you have (···0.7s) some resources (···1.2s) to be able to do a little, um, improvement here. Okay?
(···1.5s) So from buyer number two, our vet, we've got somebody who's also got a $3,000 payment. So either way, we've got
the $3,000, and right off the bat we're 500 ahead as far as what it's gonna cost us, but now we've gotta put some money into
fixing it up, okay? Now we've got the, the, uh, 2000 in repairs, but (···0.7s) if we've got 3000 coming in, then that's knocking
down the repairs out of pocket amount to 1500.
Just thinking out loud there. (···0.6s) All right, so monthly budget. Our vet says that, um, he's got a (···0.7s) budget of $750 for
housing (···0.7s) and we know that the lot rent is going to be 300. Now his budget is seven 50 plus utilities. So that 25 is going
into the utilities. So the lot rent (···0.6s) subtracted from the monthly budget means that there's $450 there to pay for the
home.
(···0.8s) So now we can start working out some scenarios with, um, that $450 (···0.6s) amount and we said that the houses had
been going for between, uh, 20 and 30,000 for a similar, uh, similar, they might be a little bit different condition, um, but close
enough that we could know. Alright? So it's gonna be less than 30, but more than 20 that people are willing to pay as long as
they have the ability to pay over time. (···0.7s) So our net profit then (···0.7s) is, you know, with that, that $1,500 that we're
gonna be coming out of pocket for, uh, is gonna end up being, um, 22,500.
(···0.9s) So that's not bad. We're gonna have to wait for some time in order to get it. (···0.6s) But the thing that I wanna think
about is how much before I get paid back my 1500 and I'm, I break even most of the time people are looking for, and, and
everybody can vary. It doesn't mean that this is your rule, but most of the time people are looking for roughly 300, $350 (···0.6s)
a month in cashflow (···0.7s) and or a minimum of a $3,000 profit.
Or if you're not doing anything, your wholesaling at least 500 to maybe a thousand and the rest just depends on how good the
deal is. Okay? (···0.6s) So the cash on cash return here, when you've got somebody who is gonna give you enough of a down
payment that a lot of your initial costs are, are covered, um, it, it looks pretty good.
So (···1.0s) cash on cash return, if you say I get 2200 out of this 22 5 ba out of it and I only put 1500 into it is a 1500%, well,
that's not, well, it's a cash on cash return for the whole time. Now, if we were really gonna do the first year cash on cash return,
uh, that would be a return on investment. There's gonna be a lot of different, uh, ways that you can look at a, a return here. But
(···0.6s) what we wanna do is say that $450 a month times 12 months (···0.8s) and get my calculator (···1.0s) out, $450 a month
times 12 months for the first year, (···1.1s) let's figure that out.
(···4.5s) Four 50 times 12 is 5,400, all right? So if we got 5,400 out of it and the amount out of pocket was 1500, we're gonna
divide the 5,400 by (···1.7s) 1500.
(···3.1s) So 3.6 times 100 to get my percent, (···0.7s) that's 3,600. (···0.9s) 3,600. (···0.7s) That's what I get. (···1.2s) Let me see it
again. 5,400 (···0.5s) divided 360 360. My bad. (···0.7s) Okay? (···1.0s) I, I like your numbers. I I I think you're very enthusiastic.
(···1.4s) 360% R o i, (···0.6s) Yeah, 360% r o i for that for, based on the first year of cash flow and what you put into it.
So first year cash on cash return, the return on the cash that you had for the overall project, um, at 2250, we didn't even count
the, you know, that's not even counting any of the, um, the interest that you would probably tack onto this, right? (···0.8s) So
(···2.9s) if we sell it, we have to be realistic about the amount. So (···0.6s) whether it's, um, uh, sell at a cash price at 2,400, you
know, if they pay cash out of pocket, or if we say, all right, it's gonna cost little bit more if we're gonna sell or finance it, (···0.6s)
then, um, oh, that's what, that's why did it that way because that was, if I just sold it straight out and that same year they gave
me 24,000 and had 1500 into it.
So that's 1500 cash on cash return based on just the sale of it. So now what if we do seller financing? (···0.8s) So the resale,
again, we have to make sure that it's reasonable.
We said it was between 20 and 30,000, so we know that we're in that ballpark. Again, it's not so much the price as the monthly
payment when you have somebody who is cost conscious. So we're staying within their budget at that seven 50, right? (···0.8s)
So now we look at, you know, the buyer's down payment, we're gonna finance (···0.7s) 26,000 minus the fi the down payment.
We're gonna finance 23,000. This is where that calculator comes into play. And we start looking at, you know, the present
value, the, the number of months, what that's gonna work out to be.
We need, we know that the, the payment has to stay at that four 50 because we've got the lot rent at 300. So we need to figure
out, you know, if we run these numbers, we don't wanna get into usy situation, which every state, state by state there is a, a
cap to, you know, what you can charge as far as interest rates before it becomes criminal. (···1.2s) And somehow the, the, the
credit card companies get away with that, but we're not, we're not getting away with it.
So (···1.3s) this is where the calculator comes in and before I go live with it, I just wanted to do an example here (···0.7s) and
the, um, the top row is what we're considering, what we're looking at. So the n first thing you wanna do is hit the, the orange
button so that the payments or the periods per year is set at 12. Now forget all the other numbers that you see up there. That
was just the, the, uh, picture that I took at the time when I scanned it to show you what the calculator looked like.
But the, we wanna always make sure that that um, orange number there (···0.7s) is set for 12 payments per year. And then
we're gonna go back and just work with the white number. So you're just hitting that orange button and, and going back and
forth. That's also how we clear that too. Um, I'm sure there's all kinds of videos all over the internet about how to use this
calculator. It's a very common calculator when it comes to, uh, mortgages and, and uh, payments amortization schedules. You
can actually see the amortization schedule.
Maybe we'll be able to do that. (···0.8s) So (···0.5s) n is the number of payments once you have that set at 12, 12 payments per
year. But how many payments overall? So five years is 60 payments, you know, uh, two years is 24 payments. You know, if you
go out seven years. So think about how long you're going to be stretching these payments out. And these are some of the
things that we're gonna work with, you know, depending on, on the budget or you know, what, what we're trying to achieve as
far as our, uh, interest rate, et cetera.
Okay? We know the payment's pretty much gonna stay the same. (···0.5s) And even, even the sale price could change. I mean,
this could be, um, a another, uh, factor here. So over on the left hand side, I've kind of put what those top row items are. PV is
the present value. That's going to be the loan amount. We just said that we're gonna be financing 23,000. So what we would do
is put 23,000 in first and then we click on PV and then it's gonna throw it in there. It would look, you know, right where the
150,000 in that, that's where it's gonna show up.
I'll, I'll go live with that in a second (···0.6s) payment. We said four 50. Now here's the thing that you have to remember are
you're gonna get an error message. There are some things that are coming out of your pocket, like your payment. Remember
that. And that just tells me to remind you that there has to be a negative. So once you hit the four 50 before you hit payment,
you're gonna hit that plus minus sign above the blue bar there. Okay? Real simple. So remember that that's gonna be coming
out of the pocket, (···0.8s) the loan.
It's not that the loan's not coming outta the pocket. The loan is going into the, the, the deal. You know, somebody's giving the
money for the loan. (···0.6s) So the 23,000 (···1.3s) entered in, (···0.7s) then you hit, um, PV present value, then you're gonna hit
four 50, then you're gonna hit the plus and minus. 'cause this is gonna be payment out. So that's gonna be a negative number.
And then you hit P M T, okay? (···0.8s) And then as we're trying to figure this out, you know, we might play with it a little bit.
Let's start with five years (···0.6s) and see how that, what that number brings in as far as our solving for number, which is the
interest rate. So n we'll put in 60 (···0.6s) and try to solve for the interest. (···0.8s) So Pip, are you doing that? Is it, am I I'm
watching you. You have it in your hand. (···1.9s) Oh, you're doing something else. What Do you, what's your, what do you want
me to do? I will do it.
I didn't know because You were doing the calculating before. I didn't know if you were still doing it or not. We had talked about
downloading the calculator before, but I, I wasn't sure if that was what you were doing. I (···1.1s) have not, No. So we're going
to (···0.7s) solve for why or, uh, the, i, the interest for the year (···0.5s) or the other way around, (···0.8s) and I'll, I'll do this live
too, is we put in the 23,000, we put in the, we uh, push the PV for the present value. We hit the 4, 5, 0 negative minus sign
(···0.5s) and then hit P M T.
(···0.7s) And instead of doing the number of months guesstimating our, um, number of months that we might be working with,
we might put in whatever interest rate you think that you want. And that's going to calculate the number of months instead of
calculating the interest rate. So let's say that we, we had, um, we might have borrowed money, money maybe we're paying
back. We wanna make sure there's big enough spread there. 12% today sounds like a lot, but that's what a hard, a lot of hard
money lenders are, are putting out there.
Remember that this is also a crowd that's not going to the bank. Um, so (···0.7s) this, and, and this is our, we're just really
making sure that we've got, um, a product that, and I haven't really mentioned this before. We might have a product as far as
this loan that we create that we might want to sell. (···1.0s) So sometimes you create a note with the intent of selling the note
so that you might not have to wait those 60 months or 24 months or 48 months, or 72 months or whatever it happens to be.
(···0.6s) And the value of the note and the timeframe, you know, that is, um, created and the interest rate that's in there and
the monthly, all of that is something that's gonna be reviewed by a note buyer. That's somebody who is wanting to take these
basically IOUs and say, okay, I will give you x number of dollars for the future payments that are coming in for this.
(···0.7s) Okay, so let's say that you created an attractive note (···0.6s) and you were working with note buyers. You might say,
you know what? (···0.5s) I've got this note. I really need to turn this into cash. I wanna buy this other property. I know I'm gonna
be able to make more money. Maybe I'm gonna do a flip on it or whatever. If you don't create this so that it's attractive from
the beginning, you won't be able to sell it and pull the money out of it when you need to. Okay? (···0.6s) So 12% might sound
high, especially because if you look at the, the other outcome, it wasn't as high.
Um, and you, you've gotta think long term. If worst case scenario, if I don't want the monthly payments and I wanna turn this
into cash, (···0.6s) how am I gonna make this attractive to somebody to wanna give me a, a discount from the face value of it or,
you know, to be able to buy it. (···0.8s) So even though I might have to wait for the 23,000 over, what, 60 months, five years,
somebody else might say, I'll give you, you know, 15,000 now, or I'll give you 10,000 now.
And then they will be the ones that are gonna get that compounded interest. Sometimes they wanna do, um, they, they wanna
do what is called, they wanna wait on a seasoned note. In other words, (···0.6s) making sure that somebody has a history of
making these payments first, (···0.7s) but it also might depend on what the collateral is. So if they're comfortable with the
collateral, if somebody doesn't make the payments, then they would have the collateral. (···0.6s) So (···0.6s) hopefully that's
understandable (···0.6s) and you can see why it's important to think about this.
Now, uh, you might even wanna talk to a note buyer in advance and find out, you know, what they have an appetite for. Talk to
a few of them, not just one, (···0.6s) and, and find out, you know, what do they look for so that if you are in that circumstance in
the near future, that you could turn this into, uh, an asset that you could sell, okay, (···0.6s) that you could liquidate. (···0.7s)
Um, that I put this little clipboard on there and I should have been doing this all along pip, but I put that little clipboard in there
to remind me that there is a supplement that goes along with this page.
It is the USY log guide by state, so we can make that available to you. And I know right where to tie it in now, so that's
awesome. (···0.7s) Um, I have another scenario, I'll mention it, but I'm gonna go out to, uh, a live view of the spreadsheet and
the, um, calculator.
First the calculator, then the spreadsheet. Wanted to put this out there because on the, the spreadsheet this scenario is
starting, the start of it is to lay out there. So if you wanted to work with it then and you know, play around with it, do some
homework. This could be a homework one for you too, but it's just creating one more scenario. (···0.5s) So in this scenario, we
have an owner that has a home that's located in a mobile home community or manufactured housing community. They need to
move with their job in three weeks.
(···0.6s) And so they have a timing crunch there. So they've got a, their a motivation that we can tell the home is decent. It could
use some paint, you know, it could use some flooring, you know, redoing the flooring and some cleaning, but really it's not in
bad shape and it's a, a newer home as compared to the last one. The park still doesn't allow rentals. Maybe it's the same park
because we're trying to prospect in the same park and make it easy for us. Lot rent is $300. The tr $25 (···0.7s) for the trash is
billed from the park. (···0.6s) And the, the difference on this one is that they are behind in their lot rent in the amount of $600.
So that's two months worth of lot rent that they're behind in. (···0.8s) So they need money for the move, that's why they're
looking for the cash and they're asking for 10,000 again, sometimes people are gonna pull numbers out of the air. They
remember what they paid for this 20, 25 years ago and they feel like, well, it should be at least worth so, and them, it, it doesn't
always work that way, you know? So, um, and, and it's a depreciating asset, you know, in in the sense that if it's not on land and
it's getting older and depending on how well it is maintained and where it's placed, as far as, you know, if it's on, if it's in uh,
California and it's got a a view looking over the cliffs, that's a million dollar property.
Even though everywhere else it's going down in value, this one's going up. But (···0.6s) in this case, it's somebody that is acting
out of desperation because they're already in a situation. They're looking at probably the one asset that they have maybe
besides their vehicle and saying, what can I get for this?
So (···0.7s) they're looking to you to be the solution, but you can't get tied up in the emotion. You have to remind them that this
is a bus, a business decision and you know, although you'd love to give them all this money that they're looking for, you just
can't, as a business sense, you'd love to pay them a dollar, but you don't think that they would probably take that from you
either. It doesn't make a good business decision on their side. So somewhere in the middle, we need to meet. Now, based on
what you've been able to do with other properties and what you're gonna have to do to fix this one up, you're probably gonna
come up with some numbers.
But we definitely have to solve the lot rent. You know, we might have to see if they can be more reasonable if the worst came.
At worst, (···0.5s) they're, if they're gonna start a new job, they're just gonna leave this property and, you know, if they don't
owe anything, if they don't have a, a, a underlying loan on it, um, then they're probably gonna walk away and they're gonna be
one of the ones that ends up being an abandoned property. So just look at the, the scope of things and consider what would
you do with this particular deal.
Okay, I've got some ideas. It's gonna be in the spreadsheet, so pip, if you would buy the magic of your pause button, set it so
that I can set up our, our look here. Then we'll be right back. (···0.9s) Well, we are already at almost 30 minutes for this section,
so do you want to just come back with it on the next? Yeah, let's do that. Okay. So we will talk to everybody in just a moment.
On the spreadsheet. (···0.1s)
(···1.5s) Hello everybody. My name is Pip Stelek from Pip's Path to Property, and I welcome you to our mobile home and mobile
home park training course (···0.7s) and give you a little bit of background about myself. I'm sure many of you guys have seen me
around in different classes, different on-demand classes that you might have taken. (···0.9s) And just to give you a little bit of an
idea, I sat in a class years ago, actually, it was 2002, and when I sat in that class, I invested in myself, realized that if I needed to
make a change, it was, if it was, it was meant to be, it was up to me.
(···0.6s) And so that's what I did. My brother and I invested in a bunch of education and started to go out and put it into
practice. So the most important thing you can do with the education that you're gonna be seeing here is to put it into practice.
Go do exactly what Vicky and I, Vicky and I are gonna tell you to do. (···0.6s) So I sat in these types of classes years and years
ago. Within a short period of time, we bought a bunch of properties and we ended up getting asked to mentor other students.
And then in 2007, I started teaching real estate training all around the world.
I've actually taught different cla I probably 50,000 plus students by now in 18 different countries. Uh, I'm sure by the time you
watch this, maybe a year or two from now, it may be well over 50,000, but that's where we're at right now. And so I enjoy
getting to do what I get to do. I've had students from all over the world. I've had students that have done some amazing,
amazing things as far as how they've changed their lives with property. And we're gonna show you with mobile homes and
mobile home parks. Uh, it, I think a lot of times when people think of mobile homes, they think of, you know, ooh, trailers,
trailer trash, that kind of mentality.
And I like to look at mobile homes as little boxes that spit out cash because if you can look at mobile homes as little ATMs, if
you will, then you're gonna see mobile homes in a totally different way. I think it's interesting, and in today's world, it has. We
have no problem saying tiny houses and tiny house parks, and we think, oh, those are cool, and those are unique mobile
homes. Were those for the last 50 years. And so obviously there's a lot of cool, uh, things that you're gonna be learning in this
training.
And more importantly, I'm gonna turn it over right now to introduce Vicki Green, who's going to be our main trainer for this,
because she's the one with the expertise. She's the one with the best background for this. I learned a long time ago that you're
only as smart as the smartest person on your team. I know I'm never the smartest person on my team because I have people
like Vicki on my team who are way smarter than me. So Vicki, could you tell us a little bit about yourself before we get into our
mobile home and mobile home park training?
(···0.7s) Absolutely. Um, so I usually like to tailor my experience since there's way too much to go over. And if I told you
everything I've done, you'd go no way. You are entirely too young to have done all those things, right? (···1.6s) But anyway, so,
um, being that this is about the, the mobile homes and mobile home park side of things, um, what I can, what I can relate as far
as that goes is I've been doing this, uh, as far as investing in management for a (···1.0s) couple of decades or more now.
(···0.6s) And so a lot of that goes back to, um, uh, let's see. The, the earliest involvement was when I was in accounting and I
worked for a land development division of a mobile home company. (···0.7s) And in that company, they built the homes, they
financed the homes, they sold the homes, they insured the homes, they put 'em in parks, they developed the parks, they sold
some parks. We, we kept some parks. So my first exposure to that, (···0.6s) to this world, really, uh, including having to go out
to the manufacturing, um, facilities and do auditing and, and, uh, inventory and everything else goes back to the, (···1.6s) the
eighties.
(···1.7s) So I, I cringe when I say that it doesn't feel like that long ago. But, uh, yeah, (···0.7s) it's, it's been a while. (···0.6s) And as
a matter of fact, that division, our land development division was the most lucrative part of that entirely verti, vertically
integrated company. (···0.7s) And so, uh, you know, bringing a lot of experience from the fact that we, we worked on the
development of the parks.
Um, and I'll relate some of the experiences, you know, of things that happened in the industry and what we did, because they
are great ways of (···0.6s) addressing changes that come into, into an industry and how you can survive and then thrive. So I'll,
I'll tie some of that in as well. Um, fast forward, you know, my own business started, uh, we got into, uh, rental properties. We
got into creative financing because that was back in the (···0.9s) nineties (···0.8s) when the interest rates were still high and it
didn't make sense, even if you got a decent price on a property to get it financed from the bank.
So we started off having to do creative financing from the beginning. Um, fast forward again, you know, life takes twists and
turns. So did mine. Went through a divorce, moved from North Carolina to New York (···0.7s) where I'm originally from, (···0.7s)
and started getting into a different realm of real estate and with a mentor who had a very large portfolio.
And I said, you know what? It doesn't matter if we've, we've liquidated everything as a part of the, the divorce that we went
through, because I kept the knowledge and took that with me and just had different partners going forward in New York.
(···0.6s) So as I was getting back into investing, I was also working for somebody who became my mentor, and part of that
entailed running. Um, fast forward a little bit, running twenty three hundred and forty six apartments, 412 mobile home bots.
(···0.8s) And if you don't think 3000 people, 3000 units of people can teach you a thi a few things over more than a decade, then
(···0.8s) you, you don't know this industry, they can really put you through some things.
(···0.5s) So, um, but it, it's very, uh, very lucrative. And when you get your systems down, the best thing about it and the most
profitable thing about commercial property, which is five plus units, um, e even on the residential side, the most profitable
thing is how well things are managed.
So the best thing that I took from all of that was how to manage, how to turn things into systems. Even though it was a mom
and pop company, it was, uh, uh, bigger, (···0.9s) bigger than most corporations. And I'm only talking about the residential side.
There was a commercial side too. (···0.7s) So in there, um, I also did all the, uh, the (···0.9s) creative and the, (···0.9s) the
production overseeing the production and the buying of the media that went along with that, which was a quarter to a third of
a million a year.
(···0.8s) And that was tv, radio, newspaper, full color, glossy magazines, et cetera. And then the expansion of all these
properties too. So (···0.5s) there was an existing part of the mobile home park, and then there was an expansion of the mobile
home park. And then there was a lot of training because people that had been there longer than we had been there, uh,
owning or managing the properties, um, were trying to train us. So we had to turn that around, and I'm gonna share a lot of
those experiences with you too. (···0.7s) And then we had, um, uh, folks that have wanted to partner up on these deals.
So we've been doing a lot of the analysis that goes along with it, but you still have to buy it, right? Just like when you're buying
houses and anything else, you have to know a lot about it. You have to buy it, right? You have to know the laws. The laws are
different with mobile homes, mobile home parks. Um, so that's some of the stuff that we're gonna get into and that I'll share
with you. Um, but I, I have also mentored people across the country who didn't even think about getting into mobile homes or
mobile home parks who are now owners of multiple parks and loving it.
And, um, just, it was just the right fit. So that's one of the cool things that we get to do with, uh, our students is say, okay, you
know, here's your goals, here's your resources and, and this is what you really need to think about and kind of change the path
or, or expand the thinking that way. So, um, and then all the other experiences, I'll kind of sprinkle into what we, uh, what we
talk about in our training here. So hopefully there's enough time to cover some of the other slides here.
(···1.5s) I think we'll be okay. We've got a lot to get to. So just to kinda let you guys know as we break this down, this may be the
first on-demand class that you've seen. Uh, if it's not the first one that you've seen, the beginning of this is going to have some
similarities to the other classes that you've seen. Uh, the reason being, we wanna make sure every class can stand on its own.
So if you just took the mobile home park training, then obviously you're gonna get some foundational stuff with that as well. So
we're gonna make sure that we have some of that as we go through here.
And uh, the other thing I wanna let you guys know is we're breaking these down into like 30 minute sections. Well, Vicki
sometimes goes longer than 30, sometimes we're a little shorter, sometimes we're a little longer. You're gonna see different
types of technology being used from PowerPoint to visualizers, things like that. I'm assuming Vicki might go out and do some
stuff live on, on the internet. Uh, we'll just have to go through some different things. Make sure you guys understand that
there's a lot of information. You can stop it, you can start it, do whatever you need to do. There will also be some other things
in here from, uh, maybe spreadsheets and other, uh, materials that you'll have to be able to download from this.
You'll have the PowerPoint, uh, as part of your training. So a lot of tools with this, you'll be able to rewatch it as you need to. So,
Vicki, if you could go to the next slide. I think it's another title slide. So I don't have much to say about this other than I love Vicki
having the mobile homes with the dollar signs on there and the mobile home parks with the dollar signs. 'cause as I said earlier,
there are little boxes that spit out cash after you do go through this training.
You'll never, I mean, it's always interesting with the mobile homes, when you talk about mobile homes, sometimes it's like
people are smelling something that are, that is bad. When you say mobile homes, you can just see their, their nose kind of go
up and it's, it's almost like (···0.7s) mobile homes and it's almost like they're smelling something. It's really bad. And so, um, it's,
it's not that in any way. It's little boxes that spit out cash I've been into in, into houses. I've been to a big apartments that smell
bad. And when you, uh, when you take our rehab training, you're gonna understand that smell is the smell of money.
And so same way with mobile homes, same way with any type of residential property, any commercial property, we can take a
mobile home and renovate it and make it pretty, make it better and then make it create income. That's what it comes down to.
Vicki, do you have something? Wanna add On that? It kind of takes it from trailer trash to trailer cash when you know how it
really works, right? (···0.5s) Wow, that almost sounds like it could be a TV show. Go from trailer trash to trailer cash. I love it. It
could be, I don't know. So just like with all classes, I'm gonna read a disclaimer here, make sure you guys understand it.
The educational training, present presentation provided does not qualify students for employment, the company's products
including but not limited training, recording content, mentorship, coaching materials and emails or for, for educational and
illustration purposes only. And provided with the understanding that the company is not engaged in rendering legal,
accounting, or other professional opinions. We are not lawyers, we are not accountants. We want you to seek the proper legal
advice for anything that you do. We wanna be the support mechanism for you guys as you're out there doing it, to answer as
questions as best we can.
But many times we'll say this is something you might want to talk to a lawyer or an accountant about. (···1.1s) Just like with any
investing, it has inherent risk. Any decision to invest in real estate is a personal decision that should be made through thorough
examination and due diligence, including a personal risk and financial assessments. Real results are based on the individual may
not be typical. The education we provide and the strategies we described take a commitment of time and effort and do not
guarantee any results in any specific timeframe.
I tell every student that, that I've ever taught. This is not a get rich quick concept as far as how much time is it gonna take. I can
be in, I can't be any more upfront with you than I say. The more work you put into it, the more you gonna get out of it. As long
as you're working smart. It's not just about working hard, it's not about busy work. It's about having people that are there that
are gonna pull you up and help you out. (···0.5s) All contracts form and letters contained herein are provided for training
purposes only. The provider does not assert any warranty expressed or implied as to the legal effect or completeness of the
contract forms and letters.
The provider hereby disclaims any and all liability with respect to these forms. The provider suggests that you contact an
attorney to ensure from the contracts, forms, and letters are modified to meet the laws of your state. So what does that mean
if we talk about a purchase and sale contract, if we talk about any contract in any way, shape or form, take it to the lawyer or
your attorney representative in your state. 'cause every state can have some variations. Please understand that the one thing
about any contract that we do give you what it is, it's a great template.
So you're not forgetting to ask your attorney for specific things in your contract so that you have kind of a template when
you're talking to them. So Vicki, if you can go to the next slide, I would greatly appreciate it. (···1.1s) So we would like to begin
by welcoming everybody, welcoming everybody to the training. And so congratulations on you taking the next step in
furthering yourself, your commitment to yourself. You can help to collapse your timeframes to reach your desired outcomes. As
I said, it's not get rich quick, but you can do a lot of things pretty quickly.
I know I sat in a class like this and within 16 months we bought 16 properties. So you can go as fast as you want, you can go as
slow as you want. I have other students that have done way more than me, but I can also say this, even with mobile homes, if
you go out and buy one or two mobile homes a year for the next five to 10 years of your life, your life will change exponentially.
If you do it right, if you do it wrong, it can change exponentially in the wrong way. And so we don't ever wanna say that there's
no risk involved.
As you go through the training, remember to keep an open mind and understand that many concepts. Concepts may be new to
you. This is a journey and some topics require you to read and study numerous times. To understand repetition, I guarantee is
the key to learning. And as long as you understand that you have to repeat things and do things over, that's how you're going to
learn them. So if you could go to the next slide, Vicki, I would greatly appreciate it. So a lot of times I get students and I'm not
gonna read any more slides by the way, that's all the reading I'm gonna do.
I'm not a slide guy to begin with. If it was just me teaching this class, it would be me and a sheet of paper and a visualizer. I'm
gonna get to that real shortly. But for right now, what I want you to think about is why do you want to create income in your
life? Why do you want to do this business? And I learned a long time ago, if your why doesn't make you cry, then it's not big
enough. If the only reason you're investing in mobile homes is because they appear to be cheaper than other forms of property,
that is not a reason to get into mobile homes.
We don't do this to be cheap. If I was teaching a live class right now, I'd say turn to the person beside you and say, don't be
cheap because you're gonna get exactly what you put out in this world. And if we do creative financing, it doesn't matter if
we're buying a $5,000 mobile home or a $5 million commercial property, we're gonna try to do it with as little or none of our
own money and with as little or none of our own credit as possible. And Vicki's gonna go through the creating financing side of
mobile homes.
Just like we go through creative financing on rehabs, just like we go through creative financing on lease option, creative
financing is very important to what you need to do On top of that, I'm sure you'll hear the term I've already heard Vicki say it a
couple of times, is the word mentor. We have students that, uh, we have, uh, programs that have mentors involved with them.
If you do not have a mentor, this is somebody that's going to help you get to where you need to be. They're not gonna tell you

what you want to hear. They're gonna tell you what you need to hear. And sometimes you need to be told things like, don't be
cheap.
I know some of you guys are already thinking, man, this guy's awful stern. No, I wanna make sure you understand. I'm very
serious. I'm gonna have a lot of fun with this training. You're gonna see Vicki and I laughing and smiling throughout the entire
time that we're gonna be training. But that doesn't mean we're very serious also about the content because we know we can
help you realize your dreams faster if you do things right, because you don't wanna do a business where you take one step
forward and two steps back, you're never gonna get to where you need to be. So it's about a consistent effort, the
accountability to do that on a regular basis.
I always tell students, if you can take one step forward (···0.7s) every day for the next (···0.8s) year, you'll be amazed where
you're at 365 days from now. (···1.2s) Continue to take the small steps forward and you'll be amazed where you can get. Vicki,
do you have anything you wanna add on that right now? And if you don't, that's completely fine. I know we didn't practice this
ahead of time. (···0.8s) No, really the, the motivation as you're talking about, you know, buying something because it's cheaper.
I'm thinking in my head, you know, if you don't understand these folks, I've worked with people before that went into
apartments even, and you know, they're looking at it going, how, how can anybody live there or how can they live like that?
Or whatever. That's not for us to decide what for. Uh, what we do is provide housing for people in the price points that they can
afford. So it's not where we want or think other people should be, be living. If you don't have a sincere appreciation for where
somebody else is in their life and try to help them along the way, then that motivation being just money or how you feel, your
ego, you're, you're on the wrong path there.
So definitely be being one who says, (···0.6s) you know, in addition to me wanting to better my life, I also wanna help other
people better theirs or give them good quality uh, options for, for living and at a good price. That's part of it too. That's part of
the motivation, you know, giving opportunities to other people. So that's what I was thinking as you were saying that. (···0.6s)
So I appreciate that. Vicki, if you wanna click to the next slide. And so Vicki touched upon, and I touched upon it, a lot of times
people get into mobile homes 'cause they think they're cheap.
(···0.6s) And it depends on the area. I've seen mobile homes in California that are $800,000. Now the mobile home isn't
$800,000. It's the lot that it sits on underneath it. I've seen, I've been in Florida and seen some very expensive mobile homes,
but I've also been in other places like Kentucky and Texas and Tennessee where a mobile home might be a few thousand
dollars. The one thing about mobile homes, there's a reason for 'em, there's a need for them.
You're not gonna go to Manhattan and find a mobile home because there's no reason in Manhattan we can't go bigger and
better because there's a need for that. San Francisco in the actual city. You're not gonna see mobile homes, but there's a
definite need in certain areas. We're gonna talk about individual mobile homes and we're gonna talk about the actual mobile
home parks. So we wanna make sure we put a plan together based on what we need to do. And the way we start that plan is
through setting some goals. And so always make sure you're writing your goals down.
Look at them on a regular basis. Don't just be the person that says, I'm gonna do my goals on January one of each year. These
are not New Year's resolutions. These are goals. And when you set a goal and you're write it down, what we then need to do is
take that goal and work it backwards. If I want to have two mobile homes by the end of the next 60 days, what activities do I
need to do over the next 60 days to get those two mobile homes? So you can work them backwards. I'm a big fan of working
everything backwards.
Find what your goal is and then determine what you need to do to get there. I think the next slide has a little more stuff on
planning for goals. And I think it's the smart system if you wanna go to the smart system. I think that's the next slide. Yeah, so
when we're setting some goals, they need to be specific. So that's what I said. If I wanna have two mobile homes now I may
even take that to another level and say I want two mobile homes that are $20,000 or less, (···0.9s) or I want two mobile homes
in Louisville, Kentucky.
You may want to very be very specific on that. So make them specific because those goals have to be measurable. You can't just
say, I hope to get two mobile homes in the next 60 days. How do we measure that? We wanna know where it is. We wanna
know what's the price point. Do you want mobile homes that need to be fixed up or do you want mobile homes that are ready
to go, that are already rented out? So we wanna be very specific on those goals, make them measurable. Those goals should be
attainable. If you're sitting there right now and you've never done a property deal in your life and you're 20 years old and you
don't even know what a mortgage is, you're 70 years old, you don't even know what debt is.
I'm not knocking any age group. I'm just saying we could all be (···0.6s) unknow not what's not, uh, ignorant of a topic. I about
said unknowledgeable. I don't if that's even a word. I know what you're gonna figure out real quickly that I am not the smartest
guy out there, but I've surrounded myself with people that are way smarter than me because it's the only way that you grow.
You've gotta get your ego out of the way. So those goals gotta be attainable. I'm probably not gonna be, if I'm a brand new
investor, say I'm gonna buy 6,000 mobile homes in the next 60 days, that doesn't probably make sense for the average person.
So we want them to be attainable. I want them to be stretch goals. I'm a big fan of stretch. I'm a big fan of stretch and I don't
wanna say I wanna buy one mobile home in the, the next 10 years. Probably not a big enough goal. So we wanna make sure
we're somewhere in, in an attainable area, but also to stretch you a little bit. And the thing is, once you get that next goal, let's
say that you put out there that I want at least two mobile homes in the next 60 days.
What if you get it done in 30 days? Well then you need to reset, reset some, reset some new goals. Very simple process. We
wanna make sure you guys are on the same page with that. The goals should be relevant, it should be relevant. Something that
we can now actually make sense of to say, I want two mobile homes in downtown Manhattan. That's not relevant because
there's no mobile homes in Manhattan to say, I wanna get two mobile homes in Australia. If you've never been to Australia,
probably not a relevant goal.
So we want them to be relevant to what your end game is. You may want to travel to Australia, you may wanna have a vacation
home in Australia, but getting a couple mobile homes right now is probably not relevant to that goal. The one question may be,
if you want a vacation home in Australia, how many mobile homes do you have to have replacing or creating enough income so
that you can now buy another property in Australia? The other thing on on goals, they need to be time bound. I've already said
that multiple times. It's not a 10 year goal, it's not a someday goal. What's the quote?
Somebody was asking me about this today and there's a quote I heard years ago. Someday is not a day of the week. (···1.0s)
Monday, Tuesday, Wednesday, Thursday. It's not a day of the week it hits. However, the battle cry of the week. W E A K, I'll do
it someday, ladies and gentlemen. If you're waiting for everything to be perfect before you do anything, you'll do nothing. I
guarantee it. It's never gonna be perfect. We're going to be a work in process progress. I know that I'm a work in progress every
day.
'cause my wife tells me I'm a work in progress. We've been married for 20 plus years, I'm still a work in progress. Someday I'm
gonna keep getting better and better. And no, not someday, every day I keep getting a little bit better, hopefully being a little
bit better spouse, hopefully being a little bit better partner and hopefully continuing to get better every day. So Vicki, do you
have anything you wanna add on goal setting? And (···0.6s) I do actually, um, I wanna make sure, I wanna emphasize that we
said put those goals in writing. There's something about having them in writing that gets the universe to kick in and, and start
helping you with law of attraction and putting things in your path and, and, um, so that's a really important part is to put them
in writing, put them in the positive in the present tense.
So not I will, 'cause it feels like it's too far down the road, you know, too far into the future. It doesn't feel real now. So I
generate x number of, uh, dollars or I acquire x number of properties. And once sometimes when you put down a goal and you
feel like, well, acquiring a mobile home or two mobile homes or um, maybe even mobile home park, it sometimes seems so big
that you need to break it down into smaller steps.
So if I'm going to acquire those homes, (···0.8s) how many offers admit to making? 'cause without making the offers, you can't
get them accepted. So if it feels like, if you feel like it's too big of a jump from saying, okay, I'm going to do this by this time and
you're not watching all the, the milestones along the way, then it's also easier to say, I'm gonna make this many offers. And
who knows, you might surprise yourself and get these offers accepted and get you on that path a little bit sooner.
But, you know, don't, don't shock yourself too much. You know, don't, don't have a heart attack when somebody says yes.
Okay, all right, just move forward with it. But do break those in down into, um, smaller steps so that you have a path to get to
the goal that you wanna get to. And if you don't make all those offers, you can sure tell. Like if you say, this week I'm gonna
make x number of offers and at the end of the week if you didn't make them, even though you said I might, you know, I wanna
get these, uh, uh, homes purchased in a certain amount of time.
If you're not making the offers along the way, you know you're not gonna make it to your, your end goal or it's you're gonna
make it harder to get there. So, you know, (···0.5s) break it down into smaller sections too. Some people will do 12 weeks at a
time and then it's manageable and you can tell if you're on track or not. And if you gotta get your button gear next week to
make up, you know, to for what you didn't do or, or didn't do as much of this week. So just something that to put in there.
(···0.6s) Awesome.
Hey Vicki, what we're gonna do is we're already probably about 25 minutes in when we get back, I'm gonna get my visualizer
out. We're gonna talk about the cashflow quadrant 'cause that is truly the foundation for everything that I've ever learned. If
you haven't read a book called Rich Dad Port Dad, you should do that. I had the opportunity to get trained by Robert Kiyosaki
years ago to co-teach people how to do these processes. So when we get back on the next video, we're gonna get into the cash
flow quadrant, the seven rules of investing. We're gonna start to also talk about market cycles.
So we'll see you guys on the next video. Talk to you shortly. (···0.5s)
(···2.8s) All right, so welcome back. We've got some interesting things coming up, um, that I'm excited about when we get into
doing numbers. I'm, I'm so ready for that and, and to do some analyzing, but we have to have a few other things clarified first.
Um, I know that there's things, even as I'm talking to you right now, there's things that are popping into my brain and I keep
going, oh, I need to remember to talk about this and, oh, and this, and oh, and this. There's so many things, but, uh, hopefully
we'll find a place to get them all in there.
Even if they seem a little outta order, or even if some things get repeated, that's not a bad thing. Do you think Pip (···0.9s) I
think repetition is the key to learning, so you'll be fine. And on top of that, they can always, on any of these recordings, stop it,
rewind it. Fast forward. If you don't like it when I'm talking, just fast forward through when I talk and go back to when Vicki's
talking and you'll be just fine. But yeah, you're gonna be all right either way. 'cause you can rewind this and, and you can get to
every section you want. And we've titled all the sections, so if you want to skip around once you've gone through it and say, oh,
I just wanna go over the numbers again, or I wanna talk about the, uh, what this one's gonna be, which is construction repairs.
This is, uh, you know, you know, you'll be able to go back and, and, and piecemeal it and go back and forth with different Strat
or different sections. That's right. That's right. And who knows? But at the end it could be, we could have a bonus section.
That's all the things I forgot to tell you and that I know to tell you now. And so here's all the tips at the end. We could do that
too. (···1.9s) So let's do that.
Let's talk about, uh, what we're supposed to talk about here, and if I miss anything, you know, maybe I'll bring it up in the next
module or, uh, a pull it all together kind of thing at the end. But hopefully I'll, I'll catch a lot of it. There's, there's just so much.
There always is. (···0.7s) Anyway, um, let's talk about it. We're, we're into (···0.6s) manufactured housing construction. I'm
gonna try to remember to say that because you need to, in your brains, remember to say it as you're talking to park managers,
park park owners, because they're very particular about those things.
(···0.5s) So, um, (···0.9s) there we go with the, the picture. Again, (···0.7s) we're, we're having some technical difficulty here,
back and forth with the picture, so just kind of bear with me with that. I'm gonna stop and share just for a second. (···0.7s) And I
know it's because Bradley was here before and now he's gone. So, (···0.9s) so we'll work through it. Just bear with us. Uh, we,
we haven't quite figured out what is happening there.
But anyway, um, do wanna talk to you about using the words manufactured housing. (···0.5s) And it (···0.6s) is a, uh, uh,
something of particular importance to (···0.6s) the more recent, I'll say park managers and owners because if they've been in, in
industry and have a, a, (···0.8s) a (···1.0s) desire to keep that clarification, different mobile homes versus manufactured housing,
um, then I wanna get you used to saying it, which means I have to get used to saying it, but I'll probably still say mobile homes.
(···0.5s) So manufactured housing construction is so, it's so funny. I was, um, just talking, I was sitting at the bar the other day
(···1.4s) because that's where I eat, is not because I was drinking, I was not drinking. Let's clarify that. But I oftentimes will sit at
the bar, talk to the bartenders and people around there because it, (···0.6s) you meet a lot of interesting people. It is a good
way to network. I have found, you know, some, some, um, team members that way. (···0.6s) So the other night, literally, I was
sitting at the bar eating dinner and the guy next to me was talking to somebody else that was in town.
And, you know, we get talking about, what are you doing? Are you from here? You know, are you in town for a while? That kind
of thing. This turns out that this guy knows the bartender or knows the bar owner and had been working on his property for
him for a number of years. (···0.7s) And, you know, while I tried to reel him in as far as being one of my, not handyman, but
definitely more skilled, he was a carpenter. Uh, I was trying to reel him in, but he's got so much business that he's backed up for
two years and, and he is retired.
He doesn't need to, but that doesn't mean I need to stop the conversation because there's things that I can learn from people
who, um, have been out there and, and working for a while. And especially when it comes to construction and trades that seem
to be kind of dying off, uh, I would, I would love to be able to set up something like a program with some of these really great
contractors where they can teach the next person if, if people would wanna work these days.
But, um, it, it is a trade that I think is, is, uh, super, super important. Um, as far as carpentry and, and everything else, I don't
know if I told you guys, but my dad was a crane operator, operating engineer, and so all the big cranes that build roads and all
that kind of stuff, he was one of the top in his field for that. My brother is a master, um, master mechanic when it comes to all
the heavy equipment and stuff. I've had uncles that were carpenters and electricians and everybody's always been pretty
handy.
Um, so I'm glad to see that my son and his best friend, who is my almost son, who, uh, is, is very much like a son. I'm glad to see
them getting hands-on and understanding these trades too, because it's super important. But going back to the, um, the
gentleman that I was speaking with at the bar, um, has been around for a while, has seen a lot of things. He was telling me
about a renovation that he was doing in a house and how this lady could have spent a lot of money and was willing to, but he
was able to save her a lot of money because, and as he put it, (···0.9s) if you know how something is constructed, then when
you have components that are in perfectly good shape and all you're trying to do is update the look on it, then you can salvage
a lot of pieces and understanding, you know, how it works.
You may be able to fabricate some things that will save a lot of money, a lot of money. He was doing this, the spindles on a
staircase, but as he explained the banisters and, and was sketching out, you know, how this piece goes in, how that piece goes
in, it was clear that what he was doing and what he was salvaging and how he was able to just change the look of the pieces
that were, were good and should be there, the banister part of it.
And, you know, changing out the spindles with the footings and the plates and, you know, stuff that I, I learned that was new.
Um, he showed me the before and afters and it was fantastic taking this eighties style staircase up to a really modern looking
staircase.
Not that you're gonna necessarily be doing those things with a mobile home, probably won't have a, a staircase for one, but,
uh, in most cases. But the fact that he, he was saying that when you know how something is constructed, then it will, it will help
you greatly when you're figuring out how to make changes to it or what repairs might need to be made. Especially when I think
about how old some of these houses are, some of these homes (···0.6s) and how it might be difficult to find some, some of
these parts, but not impossible.
Um, so I just wanted to, to let you know that, uh, it it's worth the time to understand how these homes are constructed, even if
you're not gonna be doing the work yourself. (···0.5s) By no means am I professing that I'm a handyman or a skilled labor here.
Um, there was a day that I actually did do this. I was side by side on the guy with the guys on my work, jo, on my work crews
because we were installing P V C coated playgrounds.
And, uh, with my background and everything, I was figuring out the concrete and we were digging the holes, the auger and
everything was on my truck. And, and I was out there side by side with the guys. I had a couple rules. (···0.7s) First of all, if I
work faster than you, you're fired. And if I see you with your chin on a shovel, you're fired. Now I paid them, well, I bought their
lunches when we were out of town, covered their, their, uh, hotel rooms and all that. So they were all taken care of on the
other side of that, um, they were spoiled in a sense, but it was a necessity too, because these guys also didn't have vehicles.
(···0.5s) So they weren't, you know, they were kind of like a captive pool of workers, especially if we had to go out of town, you
know, to South Carolina from North Carolina or whatever. But, um, the, the, the thing was, I worked with 'em side by side, so I
knew the problems that, that they were encountering. If there were any, uh, we would go and I would have my foreman collect
everybody on Sunday night, find out where they were so that Monday morning we could go pick them up and take them out to
the job sites.
Um, and then (···1.1s) there's some other funny things about that too, but you know, especially when they see a woman in
charge of the, the construction crews and think that I can't back up my truck and trailer. But anyway, um, so the, the point is
that we can get some good people as far as, you know, working and at a decent price, but there's a balance to that as far as
almost having to babysit or care for them and picking them up and then making sure that they get food. And on the really hot
days, I can remember one time in Asheville, North Carolina, beautiful area, uh, one of the job sites I wanted them to get done
because it meant one less night of hotel rooms and, and everything else.
So on a really hot day, you know, putting a cooler of, of, possibly it might have been allegedly could have been beer (···0.9s)
waiting until the job was done and everything was plumbed and and so on. But, um, incentives, we'll call them incentives,
(···0.8s) so, you know, getting some good people on your team that, that can help you with this can be really important.
And, you know, I'm not saying that I, I know how to do all of these things, but I've got a pretty good idea, you know, how things
work as mechanic (···0.6s) mechanically as how they're put together. (···0.6s) And I wanted to make sure that we had some
visualizing that we could work with here (···1.3s) if I can get it to go forward. (···1.8s) There we go. Um, so visualizing here so
that I can explain some of these things to you. If you already know how, you know, mobile homes or manufactured housing is
constructed, fantastic, but if you don't, it kind of helps me to have this, um, anatomy of, of a mobile home here to, to talk to
you about (···0.6s) as, um, I discussed some of these things.
So (···0.9s) one of the first things, well, I'll kind of talk about the outside. You don't see it here quite so easily. It's kind of a
purple-ish on the, the bottom outside of the 13 where the wheels are that transport the vehicle or the, the mobile home. But
there's something called underpinning or skirting.
(···0.6s) And when you are out there looking at the, the mobile homes, because some of them may not be worth you acquiring
even if it's for free, but these are some of the things that just off the top of my head, you need to be looking for. Uh, so if you're
able to pull back that skirting and, and the underpinning, I don't know if you, you have looked at the videos that I talked about
before in the factory where you, they show how it's built upside down. So the piece above there, it's kind of pink on your
screen.
Um, that piece right there that's sitting on the chassis when it's built is built upside down. So it's flipped the other way around.
And the, the, um, black part there, or gray, it looks like on the screen, it's number 19, is called, they call it a bottom barrier,
black blackboard belly board. Uh, that, that section oftentimes is referred to as the underbelly of the home. If you can get
behind that skirting or underpinning and see if that, that, um, black fabric that's there is hanging close to the ground,
sometimes if it's hanging close to the ground and there's something in there, it could be water.
So water that gets in there will, will cause that to sag. The bad part of that is that underneath that or in between the home, and
that is where a lot of the plumbing and electrical and other parts of things are. So if that has been compromised, then a better
look to see, you know, you know, how does that, uh, uh, (···0.9s) how, how does that affect what is (···0.8s) attached
underneath the home, including (···0.9s) the insulation?
Okay, (···0.7s) so there, there could be an issue with that. You wanna look under and see that there, that it's in good shape, that
it's pinned, it's pretty tight. Um, but on top of that, and one of the things that you don't see here, and I think I, I pulled up a
picture that I think I might've closed it. So, um, if, if you look underneath the chassis there, these homes are not sitting on, um,
a, a basement foundation typically, unless they're on land and permanently attached to the ground.
If they're in a park, most often they are going to be on some kind of a pier. So you might see blocks or something that builds up
and supports where the home is setting on the ground in different places. And if those have gotten shifted over time, you
know, you, you wanna make sure that those peers that are cr are built up under there are properly, um, supporting the home
that that's there.
Um, and sometimes when people have gotten underneath there to work on things, you know, things get pumped around and
shifted and, and that's not always good. (···0.5s) So you're looking for, you know, pipes that might be sitting on the ground or
that, um, uh, black fabric that you see there that is (···0.8s) protecting everything up there is in good condition, uh, if not, if it's
hanging on the ground. Unfortunately, what happens is sometimes critters get up in there too, (···0.7s) and the, the moisture,
and then you'll see indications of what's going wrong on the inside.
But just kind of wanted to, to point that out, that, uh, the skirting or underpinning going around, you know, getting under there,
taking a look. Um, you might not be the one doing it, you might have somebody else doing it, but it's important that it be done
as you're looking at these homes. Like I said, sometimes it might be that for one or one that reason or some of the other
reasons that are coming up, uh, it might not be a home that you even want to, um, take on.
(···0.8s) So you're gonna, you're gonna have inspections in your agreements, you know, just in case things are not the, the
condition that you're willing to work with too. Um, so yeah, so blocks on piers is instead of a concrete or, uh, block foundation,
the exterior. (···0.7s) So there are different exteriors that you might find depending on the age of the home, uh, depending on
what it might have had as an update. So that exterior on here, I think is number four, the exterior metal panel in, in this case.
And you can kind of tell the age too by the, the roof lines, a lot of time, uh, of the flat roofs go back to the fifties and sixties. And
then you start to see the, the curved roofs, we were talking about this before, but this one is a curved roof, so you know, it's a
little bit older pre 1980s, absolutely, because that's when, when the pitched roofs were coming in. (···0.6s) So it could be an
aluminum exterior. (···0.8s) Sometimes the parks have rules. (···1.0s) He who (···0.6s) he who owns the park is gonna make the
rules that are going to fit their park model.
Doesn't mean that there's any, uh, anything wrong with some of the things that don't comply with their rules. Sometimes they
have rules, like it can only be painted a certain number of colors or a certain, you know, color scheme. (···0.7s) And that may
have to do with how they want the over par overall park to look like. It doesn't have anything to do with the quality of the
home, it has to do with the aesthetics of it, but that the aesthetics have to do with how much they can get in for the rent or,
you know, what they're trying to do as far as the, the lifestyle issues and the, the image that they're trying to protect project.
(···0.6s) So, um, that aluminum you'll see sometimes is painted (···0.7s) and as long as you're using the right kind of, um, paint
or, uh, product that is to go on either wood or aluminum, et cetera, then that's fine. Otherwise, if you don't prime it properly, if
you don't prepare it, prep it properly, then you might see some peeling and things like that.
So whether you're doing a stick-built home, we just went through this with painting, um, one of the houses that we redid is
brick and you have to have the right kind of paint to go on that, or it will peel off the brick. (···0.6s) So no matter what kind of
exterior you're working with, if you are doing any kind of painting, et cetera, then you wanna make sure that you're using the
right product for that. It's as easy as a trip to, you know, Sherwin Williams or Glidden or, I don't know if I would really rely on
the folks that are in some of the (···1.2s) retail stores because they might be knowledgeable, they might not, and they might be
trying to be helpful and they'll give their opinion, but if they haven't had business doing that, or if it's not their area of specialty,
then their opinion may not matter to you.
So be careful who you ask there. But I do oftentimes pick the brains of the people, especially at Sherwin Williams (···0.7s) and,
you know, talk to them about the, the application and if the person I'm talking to isn't knowledgeable about that particular
thing, they can usually turn to somebody else who is assistant manager, manager, somebody who's been there for a long time,
or somebody that they can recommend as a, a painter, a tradesman of that, uh, particular (···0.6s) thing that needs to be done.
(···0.8s) So could be aluminum, (···0.8s) it could be vinyl, (···0.9s) it could also be what's called a panel board. And you might
think, well, it's a mobile home, so am I gonna be able to find the products that I need for these? (···0.5s) Actually, I think it's
Home Depot that has the exterior panel boards now that, and, and they run depending on the size and, and the feature, you
know, that it has, as far as the style of it, they could be running, you know, um, per board anywhere between 10, 20, $30 for
the more, uh, stylistic, I guess you you could call them types of board.
So don't be thinking that you're not gonna be able to find the right products for this. A lot of, um, a lot of the main places that
you might go to for building homes are, are carrying these, uh, products that you would use for manufactured housing
application.
Uh, so, you know, panel board T one 11, you know, whatever. So here's the thing with, um, the skirting and the exterior,
(···1.3s) they are pretty (···0.6s) easy fixes for fixing up a, a mobile home. (···0.8s) And skirting could cost you, you (···0.9s) know,
800 to $1,200 to redo the skirting. Most of the time I'm gonna be talking about, um, single-wide homes.
(···0.7s) And the reason for that being, they're gonna give you more opportunities for, (···0.8s) I'm gonna say a better return.
We'll talk about mu numbers later, but they'll give you more opportunities for a better return because, uh, the, the cost to redo
them (···0.6s) is limited as far as what you need to, uh, consider with the amount of materials a double wide, (···1.2s) it might be
a little bit more in lot rent from the perspective of somebody who's going to be fixing it up to either sell or to, uh, rent it out or
do a financing kind of deal.
It, it's different from that perspective than it is for a mobile home owner. (···0.6s) While the, the double wides might look more
like houses and everything, you don't get that much more. It's not like twice the lot rent in most cases. You know, some li lots
might have bigger sizes, you know, more land around them, um, in general. But the, the lot rents are usually not doubled, so it's
not like you're making twice as much.
So from a (···0.6s) mobile home park standing (···0.9s) affordable housing side, you'll probably want spaces that are single
wides, they can look great, they can have the porches and, and the, you know, carports and things like that. Um, but you know,
not having to have twice as much space to be able to put them on (···0.6s) and, and, you know, without getting, you know,
twice the money for them. It's a numbers thing in our, in our brains (···0.7s) from the standpoint of a mobile home (···1.8s)
being a single wide or a double wide, you know, a double wide, I might look at maybe the, the (···0.9s) perspective of flipping it.
(···0.7s) It's not as likely (···0.8s) if you have an issue where you need to move that, that double wide, it's not as likely that you're
gonna be moving a double wide as you would have an opportunity if there was a conflict with a park management or
something. We'll talk about that later. Uh, that you might have to move the single wide.
Okay. Um, you're probably, unless you're working with a a home and land, you're probably not going to be doing the, the triple
wides, although, you know, it depends on where you are in the country and what the demand is. But if, if we're talking about
affordability side, usually we're gonna be talking about the single wides, okay? Um, double wides look great, but affordability
wise, if you're going lifestyle, maybe the double wide, if you're doing affordability and filling a niche, (···0.6s) niche, niche,
however you wanna say it, I always think of niche because get rich in the niche, whatever.
Um, but the affordability wise, the, the price is gonna be, uh, more conducive for folks who want to become homeowners and
for you to be able to, to make money on the financing, uh, with the, with a single wide, really nice, nicely done single wide.
Okay. (···0.8s) All right. So, uh, let's see. I talked about (···0.6s) roughly prob probably about 1200, uh, for the, the skirting.
It does, it might be that the skirting is, is, um, recent and (···0.6s) you may be able to match that and maybe paint it all tied
together. One of the things that happens to skirting on the bottom portion of it, weeded whackers and, um, lawnmowers,
(···0.8s) they tend to throw rocks and things at them, especially if there's gravel nearby or gra you know, something that has,
uh, just gotten on the lawn basically could, doesn't even have to be the gravel stones, but what happens is you start to see
holes in the bottom of them.
Now, in some cases there may be trim that you can put, there's a trim that goes along. Uh, there's, it's not showing on here, but
if, uh, if you follow the, where the pink meets the purple (···0.8s) on the back of that home there, a lot of times there's a trim
that kind of ties it together. Sometimes you can put that same trim on the bottom of the skirting (···0.5s) rather than replace all
the skirting. And so there's only a, a, a, a (···0.6s) strip that goes along, kind of like a molding, but it goes along the bottom and
can take care of that and kind of, uh, reflect or deflect some of the stuff that's thrown by the weeded whackers and the, uh,
mobile home or (···0.7s) weed whackers and the lawnmower onto the mobile home.
So, uh, just a little thing while I'm thinking about it. Um, so 1200, oh, so for painting, let's say you're painting a single wide,
(···0.6s) so if you end up needing to paint it, and a lot of times that is the case, first of all, you're probably gonna want to
pressure wash it first.
Um, and, and be careful those pressure washers, if you, you know, you might wanna practice someplace that's not gonna be
showing up, but those pressure washers can (···0.7s) potentially put a hole in things too, so careful of that. Um, but you'll
probably wanna pressure wash first (···0.8s) and then, um, if you wanna paint it, it could be, you know, another thousand to, to
1200 for that. (···0.7s) And let me (···0.6s) try to fix this again. Hold on here.
(···1.9s) Sorry about this guys. Hopefully you don't, uh, have an issue (···1.2s) with me fixing this. (···2.2s) I'm okay with you not
seeing me, but I know that sometimes people, uh, say, wait a minute, I can't see you anymore, so (···0.9s) fix that again. All
right, so, you know, 800 maybe, um, and then 1200 maybe for the painting on the a thousand to 1200 depending on, you know,
who you get to do that or whether you got, you're doing it yourself.
Um, and then, oh, let me talk about the roof. 'cause we're still on the outside here, (···1.1s) so (···1.3s) there's not a lot of space
up there on the roof. It's not like it's a huge pitch. (···0.5s) So if you're not afraid of working on the roofs, and trust me, I know
that some people will just say, if there's any evidence that the roof needs to be repaired, I don't wanna do it. Because
sometimes the support that's up there on those, (···0.7s) it's a little bit different in this case than, um, like a house, a stick built
house with the trusses and two by four construction.
Sometimes the construction that's up there is a two by two on these older homes. (···0.8s) So if that's the case, if you've ever
seen anybody work on a house (···0.5s) and they kind of throw all the materials up there, they stack all the materials and then
they have a system that they go through and they redo those roofs. Um, remember when we were talking about wind zones
and roof loads and uh, thermal aspects of these houses and how they're built.
And remember that the year also has a big piece to do with that, right? (···0.8s) So the, the construction of manufactured
housing mobile homes, um, they try to make things lighter, lighter weight because these are going down the road and they're
heavy. They've got to, uh, make it to where they're going to. Um, and so on, on the earlier years, the construction was a lot
different than say it is now. So remember those dates 1976 and going forward then 94, there was a change again in 83, I think it
was 83 or 84, the, the roof pitch changed.
So as you go to these older homes and you think about the construction that was under there, (···0.8s) you're not gonna be
taking roof materials, roofing materials and stacking them in one place because you could make serious damages on those two
by two construction pieces that are up there. So you're gonna be spreading it out a little bit differently there.
Um, and, and the other thing is, you can't, like a house, you might be able to put two layers of roofing up there. You can't do it
on these, okay? Again, it goes back to the, the, uh, the load zone, the load, uh, maximums and so on. So you would have to be
taking it off and going back on. That's why some people do not want to do any repairs when there is. Um, they don't wanna do
any repairs when there's a, a roof involved.
(···0.6s) So (···1.6s) Hang on, your camera cut out again Vicki. Yeah, I'm trying to fix that now. Hang on. So why don't, we're at
like 26 minutes, so let's go ahead and maybe we can get this technology figured out and we will. What are they gonna, I know
we're right in the middle of a section, but when they come back, what are we gonna do on the next video Young lady? We're,
We're still gonna be continuing this and we're going to get into some questions that you wanna ask your handyman contractor
and a couple of resources. So we'll see you on Mobile Home, mobile Home Park Construction and Repairs, part two when we
come back.
Alright, Talk to you soon. Bye. (···0.5s)
(···2.6s) Okay. So to pick up where we left off, which I was, I think talking to you about the roof systems and how you cannot put
a second layer on a roof because of the roof loads, um, just to be mentioning that, you know, and, and that, uh, actually there's
a repair that you can do on the, um, metal roof, and it's a coating that you can put on it. But when it comes to the composite
shingles, and like I said, putting even a stack of shingles in (···0.7s) one place on it could damage the roof.
And then you have a whole different problem there, just not replacing the, the shingles, but probably replacing the roof itself.
So that's not a good thing. But, um, so they're the, and then there's this other thing called the roof over where when you see
these rounded roofs, they've gone and built a pitched roof over on top of it, (···0.7s) and it sits right on top of the, the other,
um, existing roof o only with supports and everything there. So that's another change which could potentially throw you off if
you don't know how to recognize them as far as the year built and so on.
But we do have things like the HUD plate and the hud, uh, uh, HUD plate and tag the HUD plate and HUD tag that will give us
clues as far as the, the age and, and, uh, make of the building and so on. (···0.5s) So anyway, um, just wanted to point that out.
Now to tell whether there might be a roof problem. You, of course, you can go inside and look at the ceiling, and what you're
looking for is any kind of water stains or recent paint sometimes can be covering up the fact that there was a, a, uh, problem in
the past.
(···0.6s) And you wanna make sure that, you know, if it's been repaired or if it's just been, you know, covered up basically by
the, the bins or kills, which is a, (···0.7s) it's kind of like a shellac kind of thing that seals in the moisture and then you paint over
that. Um, so you wanna, you don't wanna know what the condition of the roof is, so to some people, they just will not take on
a, a (···0.7s) home that has con that has a roof problem that hasn't been repaired.
(···0.5s) So that's another thing. Another one costly thing that you don't wanna look at. The way, if you've already done rehabs
on houses and you have replaced windows, it's one of the things that windows and doors is one, it's an a pretty good expense.
Um, if you don't have to replace the windows in a manufactured home, then you, you really don't want to, I mean, broken glass
can be replaced. Um, if there's, sometimes if it looks like there's a leak, it's not really the window, it's something rounded that
might be able to be sealed or, you know, repaired that way.
But if there's roster, if it won't open and shut, then you do have to, uh, potentially replace those. And, um, I, I have a resource if
you go to mh (···1.2s) village.com and go into some of their resources there. It talks more about the replacement of windows
and things that you can do. But if you don't have to, then, you know, that's something I would probably stay away from.
Um, hopefully the windows are in good shape. But I did wanna mention that, uh, when you start going inside, uh, aside from
looking at the ceiling for leaks and et cetera, a lot of times if there's a leak on the outside, and it's, if it comes to the walls and
settles on the walls, you'll see soft spots on, or even mold on the bottom of the, um, interior walls, the panels or the drywall,
depending on the age of the, the property and those, I mean, you could cut it out again, as long as the roof is repaired.
Those are the things, you know, you might not necessarily be concerned about them because if, if, if it's surface mold kind of
stuff that's accumulating surface, because if it's closed up (···0.5s) mold, (···0.6s) there's mold spores. Even if you go outside,
there's mold spores, mold grows and looks, starts to look really ugly once it finds water. So if something's moist, those spores
are gonna grow. So whether, if it's, if you were to take a pencil, something that you should take with you as you go in and look
at the property, if you can poke it through, then you know, you've got to, uh, replace that.
(···0.6s) And that is fairly easy to do as far as replacing the walls go. Um, so a lot of times it looks worse than it is. You know,
there's, uh, ways that you can clean up things when there's surface, which has a little something to do with a mixture of, um,
mold retardant and even, uh, Clorox kinda stuff. So there's tips for that.
Um, but you're, you are looking around and I, I, (···0.7s) it's one of those things where if you're not used to seeing even houses
that have been in a trash condition and see the before and after, what's possible there, then this is really gonna turn you off
too, because this smell, (···0.6s) and the smell doesn't necessarily have to be from mold or moisture, like a, a basement would
be, it could be, you know, pets. And what happens is what, again, either stick built or manufactured housing, when the, (···0.8s)
when the urine seeps down past whatever floor covering is there and into the, the decking, then it's really tough to get rid of
those smells.
There are things you can do that change the, um, makeup of the, um, the enzymes, I guess that you would call them. So there's
stuff that you can get at pet stores, (···0.5s) and it may be that you have to replace the, the decking that the, the flooring is. Um,
so, um, as long as the, the wood underneath is good, then it's just a matter of replacing that subfloor there.
(···0.7s) So, and sometimes the wood underneath, if the, if it's been compromised, it may not be that difficult to replace that
either. And it's usually done in sections. Make sure you do the whole, the whole run of it. Um, so that's not too bad, but what,
what you're gonna do is walk around to every area of that home, or maybe your team is gonna do it, but walk around to every,
walk around every area of that home and you're feeling for soft spots.
'cause that's gonna be an indication that a section might need to be cut out and replaced. Um, so soft spots and subfloors is a,
is something to look for, and it, it's not really that extensive of a repair in most cases. So don't be too afraid of that. Plumbing is
another thing. Well, let me talk about walls. Walls. I think if I mentioned, if I didn't mention it before, you don't wanna have
holes in the walls, so you're gonna replace those. It could be a paneling, and the older homes had paneling, and then that seam
that goes in between the, the newer ones may be drywall.
And it, it, I have seen a, a lot of homes that once had the old paneling and that had the drywall replacement. So the age isn't
necessarily an indication of what it's going to be. It, it could have been updated at some point by the homeowner or some the
homeowner, yeah, at some point. Um, so make sure, you know, you, you replace any holes in walls, et cetera.
But another one that is a big deal (···0.7s) is plumbing. (···0.6s) Because there was something, and I do have, actually, I can go to
the next picture, um, forgive me here, but that plumbing right there, it's called, um, poly Butin Butylene or something like that.
It's a, a (···0.6s) plumbing that came out in the late seventies and was used all the way through the mid nineties that it, the big
thing about it was that it was, um, it was lightweight, it was lower cost, and it was supposed to be easier to work with than
copper.
So the problem is that it was, it, (···1.3s) it's, it gets brittle, it's easy for it to get punctured. You can fix it in one area and have a
pressure someplace else, and it'll crack and leak, leak someplace else. People have come home. Not, this is not just mobile
homes or, or manufactured housing. It's regular housing too. I've seen it in some of the properties that we were looking at, uh,
that had clearly had issues with kitchen floors and tile and stuff like that, where the, this had happened and people come home
to find their, their kitchen or whatever room that this is busted, flooded.
(···0.9s) So, um, it, it's important if you come across any of this, uh, polybutylene kind of plumbing that it get replaced. Because
another issue with it is that you might not be able to get insurance, or your insurance might, uh, they might say, we're not going
to cover you unless you replace this plumbing. (···0.7s) So kind of tougher in some of the houses where the plumbing goes into
the, the, uh, into and through the walls, especially if it's concrete.
But anyway, um, this is one of those things that you wanna look for. 'cause the, it's like a gray, it's often gray, and a lot of times
it becomes brittle and it's just not a good thing. (···0.7s) So if you see that just if you're planning on potentially purchasing the
property anyway, especially remember late, uh, seventies to mid nineties construction, um, and you see this, just be prepared
it, you're gonna wanna add that to potential cost for replacing (···0.7s) and, uh, go to maybe a P or P V C kind of system.
So, um, oh, I put these pictures in here because this allowed me, I found it actually when we were, uh, breaking for our, uh,
technical difficulty there so that you could see the, the block piers and the anchors there, (···0.8s) and you know, how you're
looking under the skirting to see, to make sure that that's all also supporting on the, um, on the chassis there, so that the, the
home is going to stay up and, um, not kind of have that, uh, lean to it.
That might happen. You could always jack it up and, and, uh, um, fix the block piers. (···0.9s) And the other thing, oh, as we
were talking about the outside, another thing I wanted to mention is that sometimes you see these straps coming from the
outside and you're going, what in the world are those things? Actually, I have another picture coming up here.
(···1.6s) So these straps that are coming from the top and kind of anchored to the ground bears, those are hurricane straps.
Those are, you know, in cases where you, you have to prepare for the high winds and everything, depending on how the, the,
uh, home was constructed and, and what the risks are. If you see those straps, that's what they are. They're called hurricane
straps, and it's to help anchor the, the house even more. Um, the picture on the bottom right hand corner, I think the reason I
put that there is because the (···0.8s) anatomy of the mobile home that we were looking at had the rounded roof.
(···0.6s) And mid 80, like 83, 84 kind of ish, you start to see more of a pitched roof. And I wanted to make sure I got a picture of
a pitched roof in there so that you could see what that looked like too. (···0.7s) I should have found one that had the roof over
on there, because it's literally looks like they built a roof on top of the existing structure, which is basically what it was. So not
wanting to keep those up there. Let me go back a little bit there.
Back to our, um, just overall look here, uh, let's see, the soft spots, the plumbing, electrical, so electrical can be a concern. You
want to take a look at that and know what you're dealing with. In the older homes, you could expect to find aluminum wiring,
and if that's the case, be prepared for the, the upgrades there. Uh, G G F C I protection is often missing. And for code, you
know, for safety, you wanna make sure that you have, uh, something that's gonna be a ground fault interrupter.
Sometimes it's not where you can see in the electrical outlet, uh, sometimes, you know, ground fault interrupter might be in
the line that goes to the, the breaker box. Um, but these older ones might not have that, where you have to have that ground
fault interrupter where it's a certain distance from the water, uh, any kind of water source so that it's not going to, um, be a
major problem, uh, for, for the electricity and water to be that close to each other without having something interrupting that
ground fault interrupters, that's what they do.
Uh, and any kind of anything where they've done any, do it yourself. Repairs and upgrades you'll, you'll find are common in the
older homes. So you've gotta take a look at it or have somebody who's experienced, take a look at it and make sure that you're
not dealing with a problem there. Um, good thing to bring with you whenever you're inspecting a home is one of those, uh, uh,
outlet kind of, uh, the things that you just plug right into the outlet. It tells you whether there's any issues, whether there's
power to it, you know, there's a few different lights on it.
If I think about it, I'll, I'll put some photos of some of these things that you really wanna have, like the pencil, the tape measure,
um, the, the, the outlet check, um, you know, stuff like that in there. Uh, let's see, appliances. (···1.0s) So when it comes to
appliances, even when you're putting appliances in for somebody that you might be selling to or renting to, they don't have to
be brand new. Remember, if you're working on the affordability side, it could be that used appliances are just fine, sometimes
they don't even match. Uh, depends on, you know, what your, (···0.5s) what your goal is, whether it's the aesthetics of things or
whether you're trying to give somebody a, (···0.9s) a safe and, you know, clean and, um, affordable product, or if you're going
for that lifestyle thing where you really are concerned about the image.
So typically you'll want to show the property with appliances (···0.7s) and, you know, even if they don't, don't match or if
they're not the same brand, (···0.8s) even if they're used as opposed to new.
(···0.8s) But the one thing that you don't have to have in there, it's not necessarily expected, is the washer dryer. So if it has
washer dryer connections, it's gonna be obvious. But if you're trying to keep things you know, down so that your, your profit
margin that you're looking for is there, then the washer dryer connect, the washer dryer connection is usually enough, and you
don't have to have that appliance, uh, in there. As a matter of fact, we just flipped a home and did not include that in there for
all the other things that they wanted to negotiate. We're so glad that we did not put brand new washer dryers in there. (···0.5s)
But anyway, um, we talked a little, oh, what about the, (···0.6s) the heating and AC systems?
(···0.5s) So you wanna make sure that there's heat and AC in there, depending on especially what, what part of the country that
you're in. (···0.5s) And also be able to check the, uh, hot water tank to make sure that the hot water is running. Now, in some
areas of the country, hot water tanks don't have the same life as other areas of the country because (···0.5s) the, um, the
minerals that are in the water.
If you're on a well system and you have well water coming in, there's minerals that collect on the anode rod. (···0.9s) Aren't you
really impressed that I know what an anode rod is? (···0.5s) But they don't all have them. And the reason I know that is because
I have put in work orders before. What happens is the minerals get, um, they, they get heated up inside of the tank, and the
anode rod, you know, kind of attracts those things to them, and it, it can smell like sulfur, you know, like a rotten eggs kind of
thing.
One of the ways that you might be able to fix that is to take out the anode rod, but they don't all have anode rods in. And a
maintenance guy happened to tell me that. (···0.8s) So a, a maintenance thing that you do every once in a while to keep the, the
tanks, the around longer the life of them is to go in and maintenance those, uh, tanks and scoop basically the, the, uh,
accumulating, um, minerals, the, the mineral that kind of builds up in there, uh, from the bottom of the tank.
It's one of those things that, uh, you might do or have somebody do as part of your preventative maintenance to keep your
appliances longer. Or maybe you say, you know what? I'm all right knowing that I'm not gonna get the regular life out of this
and I'll prepare to replace it. Just, you know, little things as I think of, you know, what has come up over time. Um, let's see.
(···0.7s) The, the heating systems sometimes are smaller than, uh, the, the housing, the, the stick belt housings houses, uh,
when you go into these, again, because they were trying to make everything lighter, by the way, that's one of the things, if you
have to move a home and you have it, uh, set and anchored and everything, you may have to reconnect all the plumbing and
the AC and all of that too.
So make sure that as you get quoted, your prices, that that's included in there. Um, oh, another thing that may come up,
especially in the, the northern areas, is sometimes when somebody has owned a home, they might have thought it was a great
idea to make it warm and cozy, and they put in a woodburn stove or some other kind of heating appliance that is not suitable
for that type of home construction.
So if you can tell that somebody has done something that maybe wasn't probably included in, in the beginning, (···0.5s) where
you don't wanna have a problem with it and have to know that it's gonna have to be removed and, you know, have an inspector
or somebody tell you about it, be prepared that sometimes the eating addition put in there. Although they might be aesthetic,
they might be cozy, they might not be appropriate for that, uh, for that home either.
Um, we talked about pressure washing. Um, one of the other things that you might have to include in your, your numbers as far
as, uh, prepping the home in, in addition to all these is junk removal. So even though you're agreement might say, um, that they
are to remove everything from there, it's to be in broom, sweat swept condition. I, (···0.8s) if you don't include an amount that
is set aside, maybe held in escrow to make sure that it happens, it may not happen.
And so you need to put something in your budget to make sure that, that, if you've got to be the one doing that, uh, that
you've, you've built it into your budget for that too. The alternative, again, being, (···0.8s) you know, hold a, a certain amount of
the price in escrow if necessary. The issue is sometimes the homes that you're getting, it might be that you're getting for free.

(···0.6s) then (···0.5s) you might be able to pull a list of those by specific areas, (···0.5s) and that would be probably the most
comprehensive list.
But then you have to go, okay, well, what constitutes a mobile home park or manufactured housing community? Because
technically it only has to have two units on it for it to be a park. In some cases, that means that a, a, (···1.0s) you know, a family
plot, a family land that has, uh, a couple of mobile homes on it would qualify as a park. And I can think of people that I know
that family members had a grandmother (···0.6s) and, um, one (···0.7s) building on the piece of land, and then all of the, the
children and then some of their grandchildren have had, um, manufacturer housing or mobile homes put on that land kind of
tying into the same, uh, wells and, and septic systems and so on.
So technically that family piece of land with those family houses would be a park in some cases.
So you gotta kind of, uh, get the, the lay of the land a little bit too. So, um, anyway, so looking at this one, uh, let's see, this says
Long Meadow. So I must have looked up a, um, mobile home park or manufactured housing community. (···0.7s) And it has, uh,
long Meadow has 225 spaces for all sizes mobile homes. So this gives you a little bit of insight about this particular park. It has a
double wide only section that's available for those who want their homes to face the street.
There are several green areas, a large, spacious lots. The park is located on, uh, highway 17 west of Alabaster. The address of
the entrance, they give it there. Um, and then they tell you, this I think is helpful too, that a single wide rent, and I don't know
when they update these either. So just keep that in mind. You'll have to verify whatever you come across. Single wide rent, 1 95
a month includes trash, sewer, and up to three gallon 3000 gallons of a month for water.
All right? So if that's the case, (···0.7s) then what happens if it goes over 3000? I (···0.9s) don't know if you would be filling the
swimming pool, washing your car or what might make it go over the normal usage, but is it possible that there is, uh, a, a
number that you need to be aware of so that if you're renting out the, uh, home to somebody else, that they're aware that
there could be a surcharge? Anything over that? So you want something built into an agreement that makes them responsible
for any overage that you might get charged.
Um, or maybe, you know, they're renting the, the home from you, or they're doing getting it seller finance from you, and
they're gonna be responsible for it, and you don't have to worry about it. (···0.6s) But it is a good idea to be aware of these
things and keep them in some kind of a, I would keep them in some kind of a spreadsheet (···0.7s) that could be updated,
whether it's quarterly or semi-annually or annually. Um, uh, in many cases we've done things monthly, but that's just to make
sure that we're on top of any changes in the, the local market with regard to, um, rents going up and how we're positioned
against other people.
So the double wide rent in this case is two 15 to 2 45, and that might also include the double wide, um, whether it's a corner
unit or sometimes in the way that we price. The, the lots would be, you know, if they had a lake view or if they had an extra
large lot because (···1.4s) on the single wide section, um, you know, it was pretty straightforward.
The lots were all pretty much the same and they, there's a certain amount of space that has to be between them so that if one
catches fire, it doesn't easily catch the next one to fire and, and, and so on. So there were some things that were put in place,
you know, for safety purposes, but for the use of the land and the, uh, fitting of the, the larger homes and just the aesthetics of
it, the, the newer sections of the park had, um, cul-de-sacs or large loops, and as it went around the property, uh, there would
be lots that were much larger than other lots.
And so it doesn't make sense that the, the prices would necessarily be the same. So either the view or the proximity to
something that was attractive or the, the size of the lot, the location, the maybe the privacy that might cause a difference in the
lot rents. The other thing that we wanted to do is make sure that everybody wasn't comparing their lot with somebody else.
Saying, well, what, how come they're only paying this and I have to pay this kind of thing? Well, because each one is located in a
different place, none of them are exactly the same except for when you get over to the single wides and that, that's pretty
much, pretty much the same anyway.
Um, so the double wide goes up to (···0.8s) 4,000 gallons a month. I don't know if you can read it, so I'm putting it out there for
you. So two 15 to 2 45 is going to include trash, water or trash, um, sewer and 4,000 gallons, uh, a month for the water. So I
think that those things are helpful, and I would put them into a spreadsheet, especially if you're gonna be investing in that
entire area. And like I said, what we do watch is when the, the rents are changing so that we know, you know, how is, how, how
is the local market doing?
Um, is it time to raise if it's been soft for a while, you know, is is everybody feeling it? So nobody's gonna be moving their home
typically from one park to another, you know, hitching up their trailer and, and moving it that way. When you've got an entire
home that takes somewhere between 3,500, i, I mean, maybe you could do it as low as 3000, but if, if you are not already in the
business, it's probably gonna be more like three, three to 5,000, maybe even 6,000 by the time you talk about getting it outta
the one place and off over to another one.
Having everything set, having the installation done, um, doing all the, the straps and everything else that needs to be situated
on the, the, uh, ground prep, the lot prep and everything. So it's not like it's gonna be, um, a common thing for mobile homes
or manufactured housing to be moving in and out according to the, the price differences there.
Um, but you, you, you're not trying to gouge anybody either. You're trying to give value. So that was one of the ones that I
pulled up as an example. So you wanna know things like, you know, how big is this park? This one's got 225 spaces, you know,
and they, and they've got some green space, which is good, but what are the park rules? Because now we've need, we need to
know things like, you know, are pets allowed? You know, do they have any amenities? The park rules, are they gonna prevent
me from being able to rent it out?
You know, uh, is the, is the park owning the homes that are there? Are, am I gonna be competing with them for the sale? Is the
person at the front office, uh, gonna be redirecting anybody that I send there to look at my property? Um, et cetera. Uh, we
were just talking about what the rents were and is the park management personnel a good fit? That's kind of what I was
alluding to before in the last video. So sometimes they can be (···0.6s) great assets for you to work with, and sometimes it can
be something that is going to (···1.3s) just make your life miserable and you just really wanna get out of there and, um, not have
to deal with it.
We don't need to be miserable. There are other parks, as you have seen across the country. Let me get my (···1.2s) mouse
moving here. (···1.5s) Oops. (···0.8s) Yeah. Um, so yeah, they had the, the next part there was just, I think the map, but, all right,
so now as we get into, um, learning (···0.7s) each park and what is included, what's not included, like I said, you probably want
to keep a spreadsheet (···1.2s) and being that I type this, (···2.2s) so park, (···1.4s) write it down again, (···0.6s) the park, um,
park detail (···0.8s) spreadsheet, we'll call this (···2.5s) park detail spreadsheet, and that's going to have the features and
amenities (···2.0s) and the prices, uh, (···0.8s) park detail spreadsheet, comparison spreadsheet.
That's what it is.
(···2.4s) And like I said, the reason that I would keep this in a certain area, (···0.5s) and I've noted that it is on this, uh, particular
module, uh, the reason that I, that I would keep this and just keep updating it, is so that you could stay on top of what's going
on in the market. And I would put a, a date on it, you know, for each time that it's done.
And somebody, if it's not you, then somebody needs to go in and, and update it. Find out if somebody's changing things. Um,
especially when it comes to the water and sewer. What are, what are people doing? Are they metering it? Is there any kind of,
um, allowance for water slash sewer? Um, if, if people are going in and sub-metering it, maybe I wanna go in sub-meter two.
Uh, if it's included in, you know, we'll talk about this in the mobile home park side, then that could be potentially, um, an
upside, you know, if it could be split out to individual meters.
And, you know, people are, are responsible for their own, um, usage, uh, and so on. So, um, kind of depends. Uh, trust service is
another thing that, that might be, uh, an opportunity in as we get into the mobile home park side. So we'll talk about those
later. But for now, knowing, you know, what the, the individual lots are going for, um, on here, the, the 300 dash ss SB being
the single wide, so the lots that can fit single wides are smaller, usually then the double wides.
(···0.6s) And as you start looking into each park, you'll see there's not a lot of rent difference between the single wide and the
double wide lots. Uh, as far as the rent goes, that will mean something to you as you get to the other side of being a park
owner. And you know, whether or not you wanna have, um, more single wides, double wides, a available in there, what kind of
mix you might, might want to have.
Um, if they do notate, you know, what size the lots are for those single wides and or the double wides, then I would put those
on here as well. (···1.0s) Anything that is extra, the amenities, like do they have a laundry building there? The home might have
washer dryer connections, but the person might not have a washer dryer in there. Again, it depends on the affordability side,
convenience, et cetera. So is there a, uh, laundry facility on site?
(···0.6s) Some of them, as you get to the lifestyle side, you might find that they have pools or parks or tennis. And especially in
the 55 plus communities, there could be a whole section there for shuffleboard. (···0.7s) And if you're talking about lifestyle and
you're talking about 55 plus, one of the things that you have to make a appealing for them is the ability to meet other people,
have that sense of community. Because (···0.6s) at that, at that age, (···0.8s) what happens is that, you know, people are losing,
and I, I don't mean to be negative or morbid or anything, but, um, people are losing their spouses, they're losing their friends.
Um, they're, they've lost in some cases a sense of identity because they were what their work was, or they were, you know,
who, who they knew at the time. So there's a change that sometimes happens as, uh, and, and the identity also, or (···0.5s) the,
the, the use of your, your (···0.8s) body is kind of getting less and less as you can (···0.6s) potentially (···0.6s) see how, um,
having to substitute what your life once was with something new that it feels as fulfilling.
Whether that's shuffleboard, whether it's pickleball, whether it is, you know, art classes or things that you can do that create a
sense of community are gonna be super important when it comes to those kind of places. So if you are going to be working in a
55 plus community, (···0.6s) and you, you're gonna be flipping homes, or you're gonna be renting homes, or you're gonna be
seller financing, then, you know, making sure that they've got something that adds to the lifestyle of the folks that are gonna be
living there.
Um, even if it's not 55 and plus is gonna be a plus for you in that location. So if I had a choice between two parks that were,
seemed like everything else was equal, but one had, you know, a community, a sense of community, whether it's a, a, you
know, a craft room or a clubhouse or just something that says, oh yeah, everybody gets together on certain times, you know,
then, um, I would go with that one and, you know, make the, the community sense of it.
Um, part of my selling for somebody wanting to buy that home in that park as compared to another one that might even even
be less expensive. (···0.5s) So, and just it, and it is making me, my, my head. Go back to that. I, I think I told you guys that, um,
no, maybe not.
(···1.3s) One of the projects that I was involved in was a 55 plus, um, condo (···0.8s) project. Uh, and it was independent living,
and it wasn't so much that people were, um, unable to get out and, and go places where they could connect with other, other
folks, but inside of that building there were, uh, community rooms and things like that, but just the fact that the room is there
without management and good management being a part of what brings people together, then it, it's just an empty room.
So what we started doing as people were moving into the building, it was, um, zero occupancy when I got into the project. And
then, uh, there were 18 units left when I left. Um, but we started connecting people on Thursday nights and Thursday night,
um, playing left right center, which is a game with money and, and well, whatever. So we were playing left, right center on
Thursday nights, which turned into eventually poker, which turned into, we don't fit in this room anymore, we have to go across
the community room, which turned into, since we're all here, why don't we have a, an Italian night?
Everybody bring in Italian dish. And it turned into a kind of a, like a potluck thing, and, and it just grew and grew and grew. And
it was great that, you know, everybody was saying, I'll see you Thursday night. (···0.6s) So, um, and, and that turned into, you
know, Valentine's parties and spring flings and, and all that kind of stuff. Those are things that you can get the residents
involved in and the residents doing that will benefit everybody, including the people that you want to get to move into your
homes.
And, um, if you see that, then just know that it's, uh, a big plus for the community. Um, h o a fees. Make sure that you find out
whether or not there's going to be on top of the park lot rent, any h o a fees, okay? Because sometimes that is the case. And
when we talk about parks, we'll talk about why, or, you know, what they might cover, et cetera. (···0.6s) And mobile home
living.org. In two th 2019, December of 2019, there was a, a, um, listing there that this, um, chart on the left hand side is about.
(···0.7s) It says Mobile Home park lot rent, just to give an average of the state by state basis what the, um, lot rent with trash
pickup included was, um, Arizona. The, I don't, I don't know if you can read it, so I'm gonna read it for you. Arizona was $398.
(···1.2s) California was 7 0 7, that was the average lot.
Rent. Delaware was 800, Florida was 400. Georgia, 4 25, (···1.0s) Illinois, three 50, Indiana, one 40, (···0.7s) Iowa, 2 55, (···0.8s)
Kansas, three 50, Kentucky, 3 81 Maine, three 30, Michigan 2 58, Minnesota 4 25, miss Missouri, 180 5, um, New York, 400
Ohio, two 40, Oklahoma, three 16, Oregon, (···0.6s) 5 54.
(···1.0s) South Carolina two 80, Texas 2 42, Utah, four 50, West Virginia, two 50. Now, it could be that some of those very
expensive parks were much larger and either brought the numbers up or, um, you know, things can play into what the average
is. So realize that those are just averages and for the entire state, I think that the, um, the national average was somewhere
around two 80, if I remember, (···1.1s) and two 20, and, you know, the year 2020, uh, 2020.
(···0.5s) So, um, and that's, you know, how many (···1.0s) 44,000 parks across the country, I think. (···0.7s) So it can still vary
from, from one to the other. That's why it's so important for you to look at what's in your local area as opposed to statewide
averages or national averages. 'cause it may or may not, um, reflect, most likely may not reflect what you're gonna be dealing
with in your local market, but understand that that's only with trash pickup and you don't know as far as the other amenities,
what might might be in those numbers.
Okay. (···2.5s) Area information resources. So looking at the maps, MapQuest, I use Google Maps all the time. Um, mobile
Home Park store, we're gonna be looking at that more in the mobile home park section of our training. Uh, white pages.com.
Um, you know, you can look up, uh, the mobile home parks (···0.8s) and find out, you know, where they are.
Again, it may not be that everything is in, um, MH village, and so therefore, you know, looking at other resources would be
helpful. Wikipedia, I told you I pulled some of those demographics and the population counts from there. Um, the, probably
the, the more recent information that's available is gonna come from the official city or county or state websites, probably city
county reporting to the state.
(···0.7s) And for that, you can type in, you know, the official website for whatever your city is (···0.5s) and your, your state. And,
um, the other resource to find, (···0.6s) well, let me me just keep it at that. (···0.7s) We'll, we'll say, put in a Google search, your,
your city and state, and look for the official website (···0.7s) for that. Usually they'll say.org or something along those lines, or
it'll say in the, the header that, that's the official site.
(···0.8s) And, um, they will have more (···0.8s) statistics that are, um, collected on a more recent basis than some of the other
ones that I've been able to share with you. The Chamber of Commerce and the economic development departments. Don't
forget that these guys are in the business of selling the idea of coming to your area or that particular area. So they wanna make
everything look as good as possible, but still, you know, they're, they wanna have good factual information, so they're probably
taking things from the city or state.
Um, and remember that it's, uh, more propaganda as oriented as far as the Chamber of Commerce. If you're looking for your
economic development department, you can go to eco dev directory.com (···0.8s) and they should be telling not only, you
know, what exists there and boasting all the wonderful things about that area, but they should also, um, or they will probably
also talk about the things that are coming to the area, what the plans are, you know, what the vision is for the future, you
know, what kind of industry may be coming or jobs, et cetera.
So, um, that would be a good, helpful resource for you to know as well. Uh, school board or school district info that may have
more updated information than what the census has, especially since the census may be, you know, a, a timing kind of thing,
uh, that they have their, their, um, registration forms and, and things that will, um, get a, another kind of count there.
And (···0.6s) you, you can take a look at those, uh, reports too. Field interviews. So these are super important too, because as
you go through a, a neighborhood, um, uh, a park, the residents that are there can be a great resource for, um, what's
happening, you know, whether they like it, you know, what the, what the experience has been from their perspective as
residents, whether they're happy, whether they've seen a lot of increases.
Because if you're gonna be renting out a home to somebody, (···0.6s) and, you know, it seems like every month the rent keeps
going up as they're trying to get it to a certain level, then that's something I'd wanna know too. You know, you, we, you can find
out what the rents are today, but you know, if they keep going up or, you know, if everybody's on a month, a month, um, or
maybe they're, oh (···0.8s) no, we're protected by, uh, uh, rent stabilization or a rent control, I would wanna know that too. Um,
and I, I meant to mention this before, (···1.7s) sometimes there are government monies that are available for different projects
that when they are used in order to get that benefit for, from the developer, uh, or from as the developer, then they also have
to agree to (···0.8s) serve a certain population that the area feels like has been underserved.
So whether it's an apartment community or a development, um, it, it may be that rents (···0.6s) are (···1.5s) kept at a certain
level and that a certain percentage of people make at least x, but no more than y (···0.5s) and that, that market has to be
satisfied in order for them to get the tax credits that they want.
So just be aware that, you know, sometimes that is the case. Um, and that can make for an unusual mix when it's only a small
percentage of the, the makeup of that area too. Um, field interviews with the park managers and the employees, especially the
employees, you know, as far as whether people are happy there, um, whether the park management is cooperative, you know,
whether I, I, (···1.3s) I'm, I'm thinking of certain things that people might be called that I'm not gonna put on a recording, but,
um, anyway, uh, some, sometimes you can get a better feel for what's going on from the residents and the employees or the
service providers that are there than from the initial conversation that you might have with them when they're putting their
best face forward, if in fact that they do that.
Um, so yeah, the talking to the folks as you go through and (···0.7s) sometimes the folks come up and talk to you.
I've been in, uh, mobile home parks where the residents see us looking around at the homes that we're, you know, looking to,
to flip considering as possibilities. And they're walking up and going, oh, you thinking about moving here? Oh, it's great, you'll
love it. You know, the management is awesome. It's a family owned, and I swear they, it was like they were coming out of the
woodwork over to wherever we were walking to, and knowing which houses are are available and who lived there, and the
story behind it and all that kind of stuff.
And, and, um, there's usually one person in, on each block, right? That knows the whole story of everybody else there. That's
who you wanna talk to. Um, so they'll, they, I swear that these people, I, I could have, (···1.0s) I, I felt like they were getting paid
to tell how wonderful this, this, um, location was. (···0.6s) And I, I don't even know if they could get paid enough. They were so
happy with the management that was there, (···0.6s) and, uh, that w that it, it said loads about the park and about the
management and why they were in such high demand and had so little vacancy there.
I mean, I think that the, the property that we were looking at, the person had passed away or gone to, um, I, I forget which one
was which, that passed away, or they had gone on to assisted living somewhere. So (···0.7s) anyway, uh, but the people that
lived there were fantastic representatives of the, the park manager and park family that owned it.
It was just (···1.1s) amazing, amazing. Um, and then there's rental comps that you can find on Zillow, hot Pads, rent a Meter,
Craigslist, and we'll be taking a look at some of those (···1.8s) once we get down to, you know, the, the park and what the park
has to offer, then we're gonna start looking at the mobile home products, because you need to know as you're running these
numbers, what would a typical home of a certain size, whether it's single wide or double wide and certain age and make, what
would it, what would it sell for?
Because if you're flipping or if you're gonna be even seller financing, then the value that is reasonable, not the price per square
foot, not how much you paid for it, you know, not how much you put into it and all of that. That's not what determines the
value. The value is what somebody is willing to pay for it. So what are other people paying for, um, in that area or in that park,
et cetera.
So now we need to start looking at the sizes, the typical sizes. We need to start looking at the layouts. Um, we need to start
looking at the quality of the home, uh, the schools, the medical facilities, the shopping convenience being nearby, the appeal of
the location in general. Um, maybe it's, it's the commute and easy to commute to somewhere, um, and the pricing, and I forgot
to tell you on that other sheet, (···1.0s) maybe I'll add those other columns, but I think I will, um, add (···2.5s) feature columns.
(···0.8s) The other things that I would wanna know about the, the park in general is, um, maybe what park condition I would
assign for is an A, B, C D. I might, I might rate it. What's the location rating? Because we're talking about location here. What's
the location rating? Not only of the park, but of the, the (···0.5s) mobile home or the manufactured house that is in, uh, a, a
possibility that you're considering.
Is it a good corner lot? Is it in a bad area? You know where it is? The, sometimes the streets that you're on are different from
each corner that you take. Like some are more narrow because that was, uh, a place, a part of it that was developed early on,
and then they started infilling, and then you get some wider roads and some have cul-de-sacs and so on. So what's the location
rating for that (···0.5s) manufactured house that you are gonna be dealing with?
Um, and, and before I forget, there's so many little things before I forget. The other thing, as you're looking at each (···1.0s)
manufactured house mobile home is, is that home going to be able to stay in that park on that lot? (···1.0s) Because then the,
the lot may not matter if you're gonna have to pull it out anyway, or what your plan is for that. Are you going to, going to be
buying it so that you can pull it out? (···0.7s) And then that's gonna go back to what condition is it in and the, the, um, uh, the
underbelly and, and all of that is gonna come into play.
Um, anyway, (···0.7s) I'll, I'll mention those things again a little bit later, but, uh, so I'll probably add like the park location rating,
um, what the residents, maybe something for what we were just talking about, what the residents might have said about it, any
notes as far as that goes. Your notes about onsite management, uh, frequency of h o a payments. So yes, there might be an H o
A, but is it monthly?
Is it quarterly? Is it annually? You know, that kind of thing. And what does it cover? Um, does the, the park, (···1.0s) is the park a
a park owned houses, do they have park owned houses? Do they have tenant only owned houses? You know, you know, what's
that kind of mix there? Um, are rentals allowed or not? (···0.8s) And how many vacant loss do they have? You know, that kind of
thing. (···2.0s) I think I would add those, I'll add those features on there, (···3.3s) and that way you'll have a, a more complete list
to, to pull that from.
Okay. But these are the things that you wanna know. You gotta know. Start learning your sizes, start learning the layouts and so
on. I'll talk to you more about sizes here, coming up as we get to one of these screens. Okay? (···1.5s) Now, the homes, so we're
specifically looking at homes inside of a, a particular, um, park right now. (···0.8s) And (···0.8s) you start to get used to the age,
you know, the age difference pretty soon.
If you look at enough of them, you'll probably be able to say, look, based on the outside and, and what kind of condition it's in,
and what kind of features it has, and the pitch of the roof and the size of it and so on, you'll probably be able to start saying, oh,
this is a sixties or seventies and eighties and nineties, the two thousands you'll walk in. And if it has the original, um, cabinetry
and stuff, you'll probably be able to age it by then. But if you're gonna be fixing it up, then you probably will be putting new
stuff in.
And the, the, the liquid change, um, the pa the paneling of the walls change over time. The, whether there's a seam or a bevel
or whatever else on there, uh, whether they're replacing things and making it, um, more of a drywall kind of interior and so on,
those kind of things would change. Um, but (···0.8s) basically (···0.6s) what we're looking at here, we want to, (···2.6s) we wanna
start getting a feel for what everybody else is seeing as they (···1.7s) consider where they're gonna be living your property or
one of these others.
If you're gonna be seller financing it, then, you know, what else are you competing with? And so this is why we wanna see what
does the park have to offer in this case, one of the reasons that I wanted to, to put it in here, um, is that they have a, a number
that you can use for what it would cost to buy a home like this. (···0.5s) And the first one, it's 35,700 is the price to buy.
It's a three bedroom, two bath, and it's a 14 by 70, which is a pretty common size. Um, 14 by 70, 14 by 72, could, could actually
go up to 80, (···1.5s) actually it could go to 90, but there's not a lot of nineties out there (···0.8s) anyway. Um, and they've got
the price to rent the home. So if your people are able to look at what you've got, and then look at this site here, if they're really
searching and find, you know, okay, well, I can rent a home a 3, 2, 4, 7 79, the (···0.5s) next one, that, that one is a little bit
different size, it's 8 49.
(···0.9s) And the difference is not the, the price per square foot. If you're looking at the, the size of the home, the width of it will
tell you whether it is gonna have like a narrow hallway, um, because it, it's 10 or 12 feet wide and it's kind of like a, almost like a
shotgun thing where everything's down one hallway or if it's a little bit wider and it doesn't have that same kind of feel to it. So
that, that might be a little bit of a difference, but it's not really by the square footage, the thing that causes the difference in the
prices.
Like, you could have a, a (···1.0s) base model double wide, be less expensive, and it's, you know, square footage wise is bigger
than a (···0.7s) single wide that has, um, some of the upgrades like a pitched ceiling or an upgraded kitchen, um, or, you know, a
few other things there that it might have. So you could have a single wide that's priced higher than a double wide.
So it's not based on the square footage, it's other things that are going on inside too. Uh, sometimes the, the porch and a
carport, you know, on the outside might be part of it as well, but you've gotta start getting a feel for that. Just like, you know, if
you were able to say, alright, all day long, I know that a difference from one house to the next, uh, as far as a a a carport is
gonna be this, (···0.5s) or, uh, if it's got an extra bedroom, you know, then it's gonna be this. Or if it's got an upgraded kitchen,
it's gonna be this.
Or if it's got a, (···0.7s) in one of the other upgrade kind of things would be the, the homes that have an a nine foot flat ceiling
or, you know, pitch ceiling was typically gonna be like, um, starting at about seven feet on the outside and pitch up to nine foot.
There are limitations on how big (···0.6s) or how high that these can go, because they still have to go down the road and
underneath the, the bridges and all that kind of stuff. And HUD, or I, I shouldn't say hud, it's actually, I think the Department of
Transportation is what limits the height of the homes that is traveling down the road that are gonna be traveling because, um,
the highest one can only be from, uh, (···0.5s) from the ground up to the top 13 and a half feet.
(···1.0s) So, you know, there's, there's limitations on what you can do in inside. So some of the upgrades, the older homes were
(···0.8s) seven, (···0.6s) seven foot for the really old ones, then they went to about seven and a half, then they start going to
eight and then nine, and then the pitch, you know, from seven to to nine foot pitch in there.
So those kind of things might determine whether that property has a bigger feel and therefore is more attractive to someone
and it be reflected in the price. Um, so this, this is what you wanna start doing. Not saying that everybody's going to have a buy
price and a rent price, but if they do, what better way can you get in there and start learning? You know, what people are
gonna be comparing (···0.6s) what you do to, because you're gonna have a limited budget if you have to fix it.
You're gonna have a limited budget of what you're, what you can do to that property and still stay in that (···0.6s) purchase
price or in that rental price because in the price that they are able to afford each month, you have the home price and you have
the lot rent. So when we talk about numbers, we've gotta factor those two things in. And don't forget, on the affordable side of
things, it is all about what people can afford, okay?
(···1.0s) So, um, keep that in mind. Um, 70% of the homes that are sold under 125,000 are mobile homes or manufactured
houses. So 70% of sales under 125,000 are this product, okay? And some of them really are up there. They're, they're pretty
high, you know, for the, the homes themselves, even without the land. Um, and especially if they've gotten, uh, redone and, uh,
they're, they're looking good.
Um, let's see. (···2.0s) Single wides are typically now between, you know, the newer ones are typically now between 14, 16, 18
foot wide. (···0.5s) Most of 'em are 16. Uh, and I, I know that a lot of 'em on here are 14, but a a lot of 'em are 16 foot wide, uh,
but they're, (···0.6s) they're not as wide, um, in earlier years, like those were 8, 10, 12 (···0.6s) feet wide in the earlier years.
Um, if a lot allows an 18 by 80, (···1.0s) if a lot allows it, an 18 by 80 site is possible to get (···0.7s) up to about 1,440 square feet
(···0.9s) as far as a home on that lot, an 18 by 80, uh, a 16 by 64 (···0.6s) is about 1,024 square feet. So most single wides today
are somewhere between 600 square feet to just a little bit over 1300 square feet.
The most common being 1,080 square feet. I know that this is a lot to throw at you, but um, it's just stuff that you are gonna
know whether I tell it to you now and you learn it now, or whether you get out there and you look at one after another, but
probably the most common size is gonna be about a 15 by 72. As far as the single wide goes. Um, smaller double wides are
usually around 1,067 square feet and can go up to about 2300 square feet.
I'm not gonna talk about the triple wides, but, you know, 2300 square feet on a double wide is pretty big. They start at about 20
foot and go up to 36. Um, the common, the common sections are 24 or the two sections together are 24, 28, 32 (···0.6s) wide.
Those are pretty common. Uh, but the most common (···0.5s) as far as everything I've seen is about a 26 by 56. That's usually
the most common double wide. Now, again, you know, if, if, um, if a great deal comes across to you, then, um, then the double
wide might be what you're considering.
But on the affordability side and the lot rent and the, um, transfers, the titles and all that kind of stuff, remember there's only
one unit, otherwise it's gonna double, not big, that big of a deal. But if you're gonna be moving it, (···0.7s) then it's a big deal
when you do a double wide versus single wide, if you're moving it, it's not quite twice as much. (···0.7s) If they're taking both
sections is once, but almost twice, okay?
And then the set fee fee for it and everything else. So you really have to know your numbers well when you're considering one
versus the other. If you're just getting started, probably single wises is where I would recommend I, (···2.3s) and then I told you I
would show you about affordable housing and how the HUD F M R or the fair market rents, or you could say fair market rates,
um, f y being for the, the final for the year, the fiscal year, (···0.6s) and you put the current year in if you wanted to, you know,
take a screenshot of this, uh, the HUD user.gov portal is where it's gonna end up.
Um, and then in 2022, you just put 2022 in there, 2023, et cetera. Schedule B, the reason I put Schedule B on there for A P D F is
because that has all of the states, instead of just going in one at a time, they actually have a, um, an app now that you can go on
and it looks, the app looks like the little red box there, the F M R for forward slash the IL stands for income levels.
So, uh, folks that are getting the subsidized housing have (···0.6s) certain income levels that it's limited to, and then it's also, uh,
factored in as far as how big the family household is and et cetera, as far as what they're allowed to get. But you could
download the app and have it on your phone or you could have, you know, printed Schedule B. (···0.6s) And (···0.5s) it looks like
this. Remember I said that the MSAs, the metropolitan statistical areas, they're listed first.
If you, if you are property or your, the area that you're looking at is not inside an M S A, then underneath that they have
another section where they just tell you, okay, and in these counties, you know, here's the rest of the data that, that we've
looked up from what we say. So as you look up the zero B one, B two, B three B, four B, those are bedrooms, zero being a
studio or a a, an efficiency. So what we're comparing is like that Auburn, um, second one down, if you can see it on there, it's
kind of small, but what they consider to be a fair market rent in that area for affordable housing is one bedroom is $625 (···0.6s)
a month, two bedroom, 8 24, 3 bedroom 1,078.
Now, it doesn't mean that your people are going to fall under, you know, somebody that would qualify for this. They might be
hardworking folks and just wanting to stay inside of their, their budget. But this is an idea for that area. All the research that has
done, been done by HUD to come up with what they feel like is a fair market rent for that area. So (···0.7s) just something else
to help you gauge.
Um, you know, what is the, the going rates for affordable versus market for apartments for, in this case it would be housing
rental as well. Um, because we're gonna be pricing as we go forward. Um, our, our homes as well. Uh, so that's, I did a, a
(···1.0s) Alabama (···1.0s) and then I did a California, and you can see that the numbers are extremely different. So, um, a lot of
five hundreds in that one bedroom, uh, section there, seven hundreds in that two bedroom in Alabama.
You jump over to the California side and you're in the thousands. So San Francisco, you know, one bedroom, one bedroom,
(···1.5s) $2,923, thirty five hundred and fifty three on a two bedroom, $4,500 (···0.6s) for eight three bedroom. (···0.9s) It's
relative to the market you're in. And this proves exactly what I was talking about, and that's why you see the rent difference
that we were talking about before.
Okay? (···1.8s) 50, do you have something that you were gonna say? We're at 45 minutes on this video, young lady, so we need
to really, okay. Get whatever's gonna be on your next section, let 'em know and we will get them there shortly. What do you
got on the next section? Again, they're Gonna take a look at some of the websites, dig in, and just for some examples, it won't
be as long. It'll be a shorter one just popping around on those websites for you. And, um, then we're gonna get into, uh,
another module. (···0.9s) Talk to you soon.
(···0.2s) Four. (···3.1s) Okay. So now let's get into a little bit of mobile home or manufactured housing prospecting. (···1.0s) First
thing I want you to think about, and we've kind of talked about it, but didn't do it quite as cohesive as this is, is what you're
gonna do with that mobile home or manufactured house. (···0.7s) So, (···2.0s) well, there's another thing to think about too, is,
is is it gonna go on land or is it gonna go in a park? Because that might have some consideration as far as what you can do.
And that's kind of reflected in the bottom of these lists here. So (···1.4s) if you are just getting started and, you know, you're low
on cash, but you wanna get things going, you know, there are opportunities to wholesale, um, mobile homes. It is not as easy,
let's say, as doing it with, um, doing it with houses, you know, as far as keeping something in your pipeline, you know, as far as
that goes.
So, and (···1.3s) part of that has to do with having to have a mobile home or a mobile home dealer license, you know, dealer's
license in some states. And part of it has to do with just the volume as far as what it would take. Now, not saying that it can't be
done, just, you know, it's not going to be as prevalent as it is with single family houses. (···0.8s) So, with that being said, I am
gonna show you, um, an example of somebody that is doing it and how I (···0.7s) found them, how I came across it.
And, you know, if you talk to other wholesalers in, in (···1.1s) various areas, they might tell you how they can do it in their
market. May depend on where your market is too. All (···0.9s) right? So if you're gonna wholesale and you're doing that for a
quick cash, you know, you're looking to not quite purchase the mobile home, but get it under, um, a purchase agreement
(···1.0s) and have the ability to, um, to be able to pass that opportunity off to somebody else.
So first thing you'd have to do is to build your buyer's list. And you can do that with ads on Facebook, which is what I'm gonna
show you the, the example of. (···0.8s) And also, um, through Craigslist, uh, you know, those are probably the two most
prevalent places. (···0.8s) And Facebook, I would say is, is what we use to really fill up our pipeline on stuff too. So (···1.2s) just
make sure that you leave enough room for profit for the investor to be there.
So remember that the, the margins here on the manufactured housing side of things are not as great as they are in, and I don't
mean great as in good, I mean, as big. They're not as big as they are. And a lot of the single family housing, uh, markets that
we're out in. And so the, the um, amount might be (···0.7s) probably (···1.8s) anywhere from a few hundred dollars. Uh, you
know, if you were doing prospecting, you know, maybe $500 to find a deal or something, you might do a thousand, a couple
thousand, 3000, even if you get it for free, depending on the work that needs to be done there, including whether it has to be
moved or not.
Those are all the kind of factors that come into play. And (···0.7s) if you understand how all of those work together, then you
can make sure that there is still a profit in there for, uh, the, the person who is going to be, um, either fixing it up and selling it,
fixing up and re and financing it, which there's a little more room for them if they're gonna finance it, um, rent to own (···1.1s)
maybe.
(···0.5s) But anyway, so when you understand your market and when you understand, you know, what your, what you can do
with that type of property and what your, um, cash buyer is going to look for, then you would, um, be able to wholesale, um,
with the, the entry to (···1.3s) being able to invest with mobile homes, it is probably more feasible (···0.7s) for you to get in
there, uh, work some seller financing and, and, um, be able to either rent it or fix and flip and, and, um, seller finance on your
own too.
So that may be another reason that there's not as many wholesalers, uh, in working in this area, (···0.5s) in this segment, I
guess. (···0.6s) So maybe your plan is to rent (···0.9s) and that you're going for the cashflow side. Um, in, (···0.8s) well, (···0.9s) in
that case I'm thinking you're probably looking at (···0.6s) anything that has light repairs, not a lot of, um, structural kind of stuff
like a roof or, uh, let's see, (···0.8s) foundational kind of stuff.
You know, piers and stuff that might need to be fixed, although it kind of depends on who you have on your team or how well
you are, uh, versed with that. But anyway, so I'm, I'm guessing that you'd be looking at light repairs (···0.7s) and something
where you can have a handyman that can do the work as opposed to, you know, teams of outside people that are gonna cost
more.
(···0.6s) And they may be able to, you know, repair here and there, you know, holes in walls, um, redoing maybe flooring or
carpeting. And you're going to keep it at the low cost level, especially if you're gonna be renting, uh, keeping it at low cost levels
of, of, uh, vinyl, whether it's the sticky tile kind of stuff, whether it's the, um, uh, the inexpensive, um, carpeting, et cetera.
'cause you're still gonna have to clean it. So repairs, paint clean, um, and then you've got a, a rent to own depending on the
condition that it's in. (···1.0s) And then you're gonna place ads to get your renter's list built up. Again, Facebook and, and, uh,
Craigslist. I think Craigslist might be a little bit more helpful here. Um, looking for anybody that is, uh, trying to find a, a, an
inexpensive, affordable place that they can rent.
(···0.8s) And don't forget that you're going to need park approval or to make sure that there's not an issue with you being able
to rent it. (···1.2s) Now, you could also do a rent to own kind of program. So, um, couple of things there. You know, you might
be able to take a, a down payment. (···1.3s) Again, check with your, your investors in your area. Make sure that it's, um, not
against any rules or anything, uh, especially those of you in Texas.
Um, and (···0.8s) if we're gonna go with the way that housing goes, I would watch out for North Carolina too, (···0.5s) on the
rent to own kind of thing. Make sure that you're up to date with whatever laws might be affecting you. Okay? Um, on the, and,
and the difference being, (···1.0s) let me just say why I'm saying this because I told you already about the, the judge that
changed his mind. I think I told you that (···1.0s) if not, you will hear it.
Uh, the judge that changes his mind, um, or made up his own mind about what was going to be, um, reasonable (···0.5s) for
setting aside documents that said that, Hey, this is a rental and you have the option to buy. And he just basically said, I know
what you're trying to do with these documents, and I know you're trying to separate this out, but I'm gonna say that I, uh, look
at this like they have an equitable interest in this real estate. Now, this is not real property. This is like a car in most cases, in
most states.
(···0.6s) If it is on, uh, park land, you know, park rented property a lot rented, then it is personal property in most cases sitting
on top of that land. And if that's the case, then, you know, if (···0.7s) someone doesn't pay you on a rent to own situation,
(···0.6s) then is it like a car and repoing a car? (···0.9s) So that's how I would look at it, but I'm not necessarily gonna be the
judge if somebody wants to go to court, if it ever did happen that way.
So, always know, you know, worst case scenario, what am I looking for? What rules does it fall under? And what can I do to
protect myself, (···0.5s) right? So for the most part, you wouldn't, (···0.7s) you, you don't really have those kind of problems. It's
not the same kind of clientele as somebody who's, um, going to fight for, for other reasons. So (···0.6s) this is, we're trying to
provide something that is (···1.0s) really accessible to them, affordable to them.
(···0.6s) And you know, most cases you're gonna have people that appreciate that, whether or not they treat the property with
the same kind of respect, um, when they rent as they would if they were gonna own it, yeah, you are gonna have to screen
them (···1.5s) purchase, (···0.8s) and you fix and flip the, the manufactured housing or the, the mobile home, (···0.7s) that would
be a cash play in, in this case. (···0.8s) So what you have to do is really know those rehab costs and the resale prices.
(···0.8s) And we already talked about that. We just, (···0.6s) we just covered everything in the, um, market knowledge. So you
gotta really know those rehab costs and the prices and how long you're gonna be holding it. You know, how long is it gonna
take for something to sell? Because in the meantime, unless you negotiate, let's say that the house was that you're, or the
home that you're buying (···0.6s) is, uh, being sold by the park to you so that you can fix it up, get it up to the shape of the rest
of the, the park, the way that they wanna see it.
So in that case, (···0.7s) with the holding costs, you might negotiate something off of the, um, the monthly allot rent. So maybe
there isn't a, a lot rent cost, but if that's not the case, um, and you don't have a a deal worked out with the park owners, then
know that you might be responsible for the lot rent. The, um, h o a fees, if there are any, if there's anything pushed back as far
as utilities, you know, from the park to the, the, um, renter of the home or the, the renter of the lot (···0.6s) owner of the home,
then those are the things that you're going to have to add into your monthly costs.
If you can't get this done in a matter of a couple of weeks or inside of a month, then there's gonna be another set of bills to pay.
So know how long it's gonna take by the size of the rehab and the kind of things that need to be done, the schedule that you
expect to do it in. And, you know, you can be, um, letting people know that there's something that's on the way, but I'm not
sure that I would show a property that needed work before it was finished.
I, I know in, in most cases, I definitely wouldn't. Um, so (···1.0s) have your repa your rehab team put together, and you're gonna
be repairing, you're gonna be painting and cleaning (···0.7s) and you know, in this case, maybe you would put a little bit more
into, you know, some of the, the, (···0.7s) the (···0.6s) more expensive kind of, um, (···0.8s) effects, like the painting of the
outside, redoing the skirting, making sure that the roof, you know, is either coated or that it's replaced or that there's no issues
more or less.
Um, and that it, and that you've got working appliances and, and so it doesn't have to be new again. But, uh, so then you're
gonna place the ads for sale. I'll show you some examples of those. (···0.6s) And don't forget that you still might need park
approval in order to, for you to fix and flip. And you definitely have to look into, you (···0.7s) know, what the requirements are
for you with, um, the, the dealer (···0.6s) license.
So know what that is. If you're gonna be doing this all the time, chances are it's a good idea for you to go ahead and take care of
that too. And then another alternative is, are you gonna fix and then resell and seller or finance, which means you might be
getting some of that cash now and you might be getting some more of it later on. (···0.9s) And (···0.8s) in this case, again, you
have to know the rehab costs.
You have to know how to structure the purchase, especially if you're gonna be seller financing, which is why in a future module
we're gonna go over some of the, uh, tools that you would use, probably the HP 10 B two calculator, (···1.0s) and at least how
to structure, um, the purchases, especially if you are including any kind of interest in that. And I would expect that you probably
would. (···0.8s) You wanna have your rehab team go (···1.0s) in and repair, paint and clean again. And then during that time, you
probably have coming soon, or at least gathering some of the people that are going to want to have, uh, a no bank kind of, um,
experience with acquiring your property.
So placing the ads for sale, no banks is, uh, a key word, a key phrase there that is gonna bring people to you. (···0.6s) And
Facebook and, and, uh, Craigslist, I'm still gonna say are probably the, the better ones. It's not the only places because you can
still advertise, we'll talk about that in marketing.
You could still advertise, um, potentially within the park or word of mouth with people in the park or some of the other places
that we're gonna talk about too. But again, (···0.6s) as far as needing the park approval here to, uh, seller finance, you know,
the, (···0.7s) the key here is, is this going to be in your name or is it going to stay in the name of the seller until it transfers? Um,
and you're gonna have to address (···1.4s) in your purchasing, you know, who is going to have the title in their name, where's
the, how is the lien gonna be reflected and, and all of that.
(···0.6s) So, uh, just wanted to get you, I didn't wanna get into too much de detail at this point, but, um, just from the
standpoint of you prospecting understand what you are trying to do with the home and the circumstances are going to come
into play here. (···0.9s) So it would be a good idea for you to either, I don't know, create a spreadsheet or do the pip method of
using a, a piece of paper with some lines on it and an actual writing instrument.
(···0.7s) But you're gonna collect the things like the location of the home, (···1.4s) the date that you're looking at this, because,
you know, things happen quickly and, and sometimes your lists get outdated. So the date that you, you are prospecting it, um,
if it's in a park, the park name, if it's on a street address, you know, then the street address, if it's on a, a plot of land, um, then
if it's in a park, also what the lot rents are going for.
(···0.6s) So as you're prospecting, you might not have a particular home in mind, but it's good to know what the lot rent are.
And that comes with the, uh, spreadsheet that we were looking at in the (···0.8s) market knowledge section. (···0.8s) So as you
start to find out, okay, here's a property, here's the park name, or here's the street address, (···0.7s) and you're looking up the
owner, if it's a site address, like the street address, then it's probably on the tax roll.
(···0.5s) So finding out from the city or the county, you know, what name is, is the tax bill going to, and what address is that
going to. So you've got the property address potentially, and it may or may not be the same for the contact address, (···0.7s)
right? (···0.6s) If you have the name, then you, you know, if you don't have the phone number or a contact email, and let's say
that it's a non-owner occupied, then you could potentially skip trace.
(···0.7s) And if you have a lot of names, then you know, there's some bulk things that you could do with skip tracing. I've had
some pretty good CE success with just going into (···0.5s) the, uh, white pages.com website and looking up the address (···0.5s)
and then, um, doing a reverse address search so that, uh, I can find the address I, and then find the person. Or if you have a
contact name, you have an idea, maybe they're still in the state or neighboring state, that kind of thing.
Or since you got the, uh, address from a tax, uh, role, if it was on land, then you might be able to, um, skip trace that way. So
(···0.5s) it costs a little bit more. If you did have to pay through a single site like that, I think, um, white pages used as
intelius.com and I, um, I wanna say it's, it's like, just like a couple dollars, but if you're using some of the other services, um, a
single name might get as low as 10 cents, 12 cents.
Uh, if you're doing a small bulk, then could be 24 cents, uh, per contact. Now there's different, (···1.3s) and (···0.7s) definitely
take the marketing course, it'll get into to the, uh, various ways that this works out. But, uh, there's, there's different, um, prices
if they return (···0.9s) nothing versus if you get, you know, a bunch of different, um, information, like you could have seven or
eight different phone numbers (···0.7s) and, (···0.9s) you know, uh, there could be a split if you want phone number and the
email.
So there's a few of them out there, um, that will provide those services. So look up, uh, skip search or it's actually the, the
activity is called data appending. So data append, uh, or phone append, email append.
(···0.5s) And you know, the, uh, marketing course goes through a lot of that. (···0.9s) So we've got, and now hopefully we're,
we're getting our contact name, we're gonna look up the phone number, the email, if we can. Um, we've got the lot address. If
it's inside of a park (···1.0s) and (···0.6s) their asking price, (···0.5s) then we wanna start looking at the comps and find out, you
know, what are other, um, mobile homes or manufactured housing, especially if it's on land, what are they selling for?
Now, if it's on land and it's a real estate, then you can look at it from the realtor.com status. Uh, if it is, you know, in a park,
then, you know, you can have a ballpark. We need kind of an idea of what age and, um, year and, you know, where the, the

park locate or where the park is and what amenities it has, et cetera. Just like we were talking about in the, in the market
knowledge section there. Uh, and then whatever results are on the date that you contact them, whatever the results are, you
know, were they interested, you know, did they want full price?
Um, were, would they, (···0.8s) would they be willing to wait for more (···0.6s) money if they, uh, or will, would they be willing
to wait if they were gonna get more money from it, basically? So basically you're trying to find out, you know, what it is that
they're trying to achieve. You know, if it's, you know, something they inherited, if they have to get it out of the park, if there's
that, that's required.
If they are behind on their payments and they're, that's gonna factor into, you know, any kind of deal that you end up creating
because we can get very creative here. We just need to know the circumstance. So that's what the results section is going to, to
be for, is for you to write down all the things that the conversation led to as far as their circumstances. Because once you get up
and running with your marketing and you start, um, collecting all this data, it's gonna get confusing to try to keep them them
apart.
Okay? (···0.7s) So (···1.2s) now we said that MH Village was one of the re (···1.5s) to learn your market. It is also one where you
might find some, uh, homes that, um, could potentially work. I'm not sure that I would (···0.5s) pay, you know, the, the amounts
that are in there, but if you're tracking what's going on and you know that, um, things aren't selling and they've been sitting
there for a while and you've kind of written, you know, when you did your prospecting, when you saw it, when you talked to
them, et cetera, (···0.5s) if you don't see that that property has been sold, if it's still sitting out there, it's an indication that you
need to talk to them again and find out, you know, are any more motivated than the last time we talked, basically.
'cause they will tell you what they want, they don't always tell you what they need, but if they are selling it (···0.6s) and it's
sitting there costing them month after month in lot rent, um, and upkeep, you know, and, and so on, then you know, could be
that their motivation changes.
And so you need to follow up. That is so, so important is the follow up. Okay, (···0.8s) so here's a, a couple of 'em on the bottom
here that were 20,000. Now here's another thing that happens sometimes as you get into Craigslist and some of the other ones
that we're gonna look at, uh, even Facebook, you'll see the same images and it'll be different ads for them. So sometimes
people will use other people's images, and it may be that, you know, it is just to be able to capture you as a potential buyer and
get on somebody's list.
Don't be mad at that. Get on their list and make sure that, you know, if something comes up that they let you know. Um, and
you know, if you have, if you're able to close on things and, and do it quickly or you know, they're able to get their money from
it, especially if they're wholesaling, then that's really what they, what what they want, right? Um, they're probably not in the
best condition, (···1.0s) but the turnkey ones are gonna go for the higher amounts.
Now, here's another way to look at it. The ones that are turnkey, if you're looking for a property that you can rent and make,
you know, a (···0.7s) few hundred dollars a month on the spread between what you can rent it for and what you have to pay for
it, then it's still possible that this is a solution. So now it's gonna depend on the park and the amenities. It's probably gonna go
more towards the lifestyle side of things, but if you are, um, conscious of your numbers and, and your people there, there,
(···0.6s) there still is an opportunity for you to, you know, pay for less than what it would cost for a house, for a three bedroom,
two bath house, and, you know, take the purchase of one of these homes, especially if you can work out seller financing and,
and make the numbers still work.
Um, now we're starting, now we're starting to make it a little bit thinner, but seller financing for a a few years for you and then
being able to rent it out to somebody else or even sell it, you know, that it still could work numbers wise.
You really have to look at it though. What does it need? Um, so Facebook marketplace and Facebook groups and Facebook
marketplace, two other resources, and I just pulled a few of the ads that were out there. Again, so MH Village (···0.7s) and, uh,
Facebook, I think this was marketplace. Yep. (···0.6s) On the bottom there, you know, 20,000, 25, 27 ish, (···2.5s) those are the
asking prices.
It doesn't mean that that's what you need to pay. You can always put your offer in, okay? (···0.7s) And try to negotiate from
there. And it may depend on just, you know, whether or not they're getting any other bites. But the thing is going to be do not
wait for them to get back to you before you're looking for the next deal, okay? Because there's, these are gonna keep coming
over and over. So you put your offers in and you let 'em know that you're, uh, trying to do something in a very, uh, short
timeframe.
And, you know, if, if they are not getting back to you and your offer expires, (···0.6s) follow up with them. You know, just say,
I'm still looking, I'm doing a few other things, but you know, depending on the timing, I might still be interested in yours. Keep
me in mind. That kind of thing. Okay? (···0.8s) And as you can see here, there's one on here for $1,100. (···0.7s) It looks like it,
(···0.8s) I don't, it, it, it might be in a, uh, movable condition, but that's the other thing that you have to think about. Can these
properties in the condition that they're in be moved?
Or are you just gonna be (···0.7s) basically trying to pull something that's gonna fall apart as soon as it is, um, uh, rolled off of
that lot. So, um, there'll be handyman specials in there. I try to get a variety on there. There's some double wides, there's some
single wides, there's some older ones, there's some newer ones. Um, so anyway, but on Facebook, Facebook marketplace, you
wanna go under (···0.8s) the little shopping thing and then do a search under the categories you're searching for home sales,
(···0.8s) and then you're gonna put in the area that you're interested in, and you can also filter it with a max price.
So if anything over a certain price is gonna say, oh, this is a double wide, or, oh, this is, uh, something that's probably already
fixed up, then you know, you don't have to see all those responses in there. So, um, and it shows right on here, I've highlighted
where it says home sales, and then you could put the location underneath, underneath that, and then the filter has to do with it
the price.
(···2.3s) Then we've got, uh, Facebook groups. So as you join these different groups and on Facebook, that's what you do. You
join groups (···0.6s) and the, you can see the activity on some of these groups is pretty, um, pretty often you'll get another, um,
uh, a posting that is showing another property. And if you're in multiple groups, then all day long you can see all of these
properties coming through.
(···0.7s) So take notes (···0.9s) if you see the same person coming up. And I just happened to, to find this girl, she, I was like, wait
a minute, you know, I've seen a couple of them from her. So I went into her profile (···0.5s) and as you can see on here, she's a,
a member of, um, the Florida groups that I was in, but she's in Staten Island, New York according to this. So she's doing this
remotely, potentially, or so it would appear. Um, and if you check their profile and their wholesaling, because she had several
homes on here, it, it might not be a bad idea to, number one, get on her list.
Number two, if that's what you're, um, trying to do. If you're trying to do a little bit of wholesaling on the side, you might say,
you know, I'm, I'm not quite in your same market, but, um, I, I'm interested, you know, how are you doing this? Are you, is this
something that your marketing is picking up for you? Are you all over the country? Are you just in a few areas? You know, is
how is it going for you?
How many do you think you're closing? You might just kind of, you know, (···1.7s) just have a talk with her or, or him. You know,
if it's a, a guy that you come across there and, you know, say, well, this is, you know what I'm looking for. If you come across
anything, you know, can you, uh, let me know? You know, that kind of thing, right? So, but this was an example of somebody
that was clearly wholesaling. Um, 'cause they're not fixed up, you know, and, (···0.8s) or, (···0.8s) or if it was fixed up, I have a
strong doubt that she was the one that might've done it.
(···0.5s) So (···2.8s) then there, like I said, there's Craigslist. (···0.6s) So Craigslist has a, a, a lot of people that are trying to build
their buyer's lists. And again, nothing wrong with that, but don't expect that just because you see a picture of a home that
that's the actual home. Do your due diligence and, you know, make sure that you're, if, especially if you're doing it remotely,
that you've got the boots on the ground somewhere, that there is actually a house (···0.8s) and that it is the one that's in the
photos.
But anyway, um, look in the categories that are not just housing, uh, not just housing for sale, but housing wanted, uh,
sometimes service you can find your, your, um, power team members as well. (···0.7s) But, uh, if you wanna find mobile homes,
then when you do your search, put in quotes, mobile homes so that it looks specifically for those words. And then you can also
filter by, um, selecting either, uh, all housing or the, the housing wanted, et cetera, housing for sale, um, by owner, you know,
all those other kind of things.
(···0.6s) So I, (···1.7s) was there anything, (···1.0s) I think I just tried to put a variety in there too. So some stuff that was for rent,
uh, the ones that say a dollar, sometimes those are for rent or they just have to put a figure in there and then you just have to
read to see what they were really talking about.
Um, I see some on here that say, will finance (···0.6s) and (···1.0s) let's see, (···1.6s) can be moved, et cetera. Then there's M H B
O. So manufactured housing or mobile home by owner.com (···1.1s) and park information is available when you go in there.
The, the, uh, section on the right hand side here, uh, you could see that the top one is age qualified 55 plus retirement
communities. They're not always all 55 plus.
I've seen some that are, you know, have to be 40 plus or one person has to be 55 plus or, um, in the, (···0.9s) the organization
documents for the property to be listed as a retirement or age restricted. (···0.6s) It'll also say, you know, they might have to
have 80% of the people there be 55 plus. And then the other 20 can be, (···1.4s) you can stipulate caregivers or, um, uh, spouse
that has, uh, survived. And the other spouse was the one that has, um, passed away that was qualifying for the age.
So there's a few other things that can, uh, potentially (···0.9s) be (···0.7s) such that it is, you know, a portion of people are not,
um, 55 or older, but, uh, they, they're probably keeping two certain percentages there. But just wanted to put that out there.
'cause I know I keep saying 55 and older, it's not always, um, 55 and older, um, or at least not everybody. Uh, so all age and
family friendly communities are next.
And underneath that are the resident owned communities. Remember when we were talking about some of these being, um,
where the, the residents actually own the land altogether collectively and have an association that is paying for the upkeep of
the property and any, anything that might need to be done in the future. So these are all the, the different (···0.6s) types of
parks. And then to the left hand side, what just came up on the screen (···0.5s) is the available listings in those parks.
(···0.9s) So if you were to click on a park and it said, you know, there's 14 listings. This is a variety of, uh, ones that were in
there. So 110, 98,000, 35,000, 39,000, 37, 35, I forgot how low it went down to. It might have been down in the twenties. Um,
so there are some also that have either a sale option or a monthly rent option. And if you look, um, the second row down,
(···0.5s) the last one there, (···0.6s) that's showing the picture of the washer dryer, that 98,000 999 95 also could rent for
(···0.6s) 1349 a month.
Okay? (···0.6s) So, um, again, you know, if, (···1.0s) if you find something that could potentially rent as it's all fixed up and still
make, uh, sense for you, (···0.9s) it's, it is a possibility, but (···0.7s) most likely you're looking for handyman specials (···1.5s)
where there's a little bit of work that needs to be done.
And then there's eBay. (···0.9s) And I (···3.0s) put a note on here, not everybody knows that mobile homes are real property or
not are not real property, are personal property because in eBay you have to go under real estate and then under the shop by
category you can go down to manufactured homes. So that is on there. And then I put a few examples of some of the
manufactured homes that I found there.
So 285,000 (···0.6s) and that was out in California or best offer, but there's 21 people watching it. If you look at it, you know,
they're, they're keeping an eye on the, the two more expensive ones out of the four that I picked here. (···0.8s) So every market
has its, uh, differences and 285,000 in some parts of California for a place to live, you know, in, in in own is inexpensive. A
(···0.7s) a lot of the cost has to do with the value of the land out there.
(···0.8s) I would be expecting to see very high lot rents, but you know, again, compared to the costs, if you wanna be out there,
they're considered, um, lower, um, altogether, you know, as far as what they would've been paying otherwise. (···0.9s) So
checking out eBay is another thing, you know, watching those auctions or (···0.5s) buy now at this price. (···2.4s) But I have to
say that (···0.7s) the best source (···0.6s) for you to find properties opportunities here is going to be driving through the parks,
looking at the distressed properties.
And I, I wish I had, uh, put up some of the ones that I come across in the last couple of weeks, (···0.6s) but (···0.5s) they have,
they also have for sale by owner signs. So whether the property is distressed and you might, you know, say, Hey, I wonder if
they're thinking about, uh, selling at any point in the future, or let me start, um, making contacts with folks in the park and find
out if they know who's gonna be moving anytime soon.
(···0.8s) And, uh, whether it's vacant or a FSBO sign or (···0.9s) looking, you know, like it's, um, distressed and you know, it might
be park owned and vacant. (···0.9s) So talk to the park management (···0.7s) and they can give you an idea of what is going on in
the, the, the park, whether they are selling any of the homes, whether, uh, they have residents that, um, maybe or they might
even have, uh, in investors that own property that are not keeping up to the standards that they'd like.
And in those cases, you know, you can (···0.7s) try to get on the same page with them and say, what would you like to see in the
park? You know, what level, what standards are you trying to bring things to? Maybe, you know, hopefully they're always
looking for improvements. Sometimes they might not be. Uh, just being honest there. I've run across a few of 'em that really
don't care as long as the cash comes in. (···0.8s) But, um, they, if you can, (···1.3s) if you can work with them on taking
properties off their hands or, you know, getting in on anything that might be coming available that they know of, you know, as
far as people not paying rent or as far as, uh, abandoned homes, you know, it's, if it's gonna be a problem for them, see if
there's something that you can do that will, uh, alleviate that and just know that, you know, having a couple decent sized parks
to work from probably could keep you fed for a while as far as deals go, especially if you are in good with the park
management.
And then again, talk to the neighbors (···0.8s) and you, they, they really do know what's going on if you catch the right person.
(···0.7s) And, um, they, (···0.7s) some of them are looking out for their neighbors, so as you're trying to to check out a property,
they know who lives there and that you're not supposed to be there. And so be friendly towards them. Don't be reactive, you
know, as far as their attitudes, just kind of try to win everybody over to your side and get them, you know, looking for
properties and you know, maybe even, uh, helping you scout out opportunities as well.
Those are the best ones. And then don't forget to talk to the transport companies. So the transport companies that are picking
up those, uh, homes that are no longer paying lot rent, they might be transporting them straight to a vacant piece of land. And
if that's the case, then, you know, who are they doing it for? Is it for a bank? Is anybody, you know, being repoed is, are they
just trying to get it off the lot so that they don't have to pay lot rent?
Um, especially if they're lenders and, and, uh, they have a lot of people that are, um, delinquent e even if it's in different places.
(···0.6s) So, uh, talk to those guys. Anybody that's associated with repairs, you know, there could be repair people that were
called out to to look at something, never got called back because it was too expensive, you know, maybe it's still, you know,
something that you could do. (···0.7s) So those are actually the best ones. So trying to set up a referral referral program where
your folks are looking for you, trying to find those opportunities is a great thing to do.
So even you could even put an ad in the, you know, help wanted kind of thing and, um, Craigslist and, and so on or out to, uh,
Facebook find those property finders and, and reward them for any deals that you pick up. So, (···1.1s) and we're at the end of
this module and Well, (···0.5s) I just wanted to say this, Vicki, I think I can, you can hear me now?
Yeah. Is, uh, you know, a lot of things that Vicki talked about, if you guys watch the wholesale video, um, the, you know, even
the, uh, foundations cash, cash flow foundations, we talked about a lot of this stuff because when you really start talking about
prospecting, the only difference is we're putting a mobile home twist on it versus trying to do it with just, uh, single family
houses or, you know, duplexes, things like that. So there's a lot of, uh, crossover, which is good. Um, yeah, there are some
variations with laws and rules and you know, I know Vicki was talking about being a, (···0.8s) a bit of a, a dealer and stuff.
'cause you know, these are obviously licensed differently than a regular house, but, uh mm-hmm. Uh, technically if you do
things on properties, on regular houses, you can become a dealer in some states too by moving lots of property. So, uh, just
make sure you check in with the local, uh, laws in the area that you're at, the legal people. And I know we already talked about
having an attorney on your power team. Definitely something you wanna have that's very specific, uh, to the mobile home
world. So, mm-hmm. Vicki, I guess we'll see him on the next video, right?
There We go. Okay. Talk to you guys soon. (···0.5s)
(···1.5s) Welcome back. We just got done talking about the seven Rules of investing. Why do we wanna do Real Estate (···0.6s)
and the Cashflow Quadrant? Uh, the last thing we wanna do to get us, uh, as we get into our mobile home investing here,
mobile home park investing, is to talk a little bit about market cycles. Now, you could talk about these for days, and some
people will tell you they can predict this. They can predict that there's a lot of unknowns with market cycles, although there are
some signs that you can read, (···0.7s) and unfortunately, sometimes you don't even know where you're at on this cycle (···0.7s)
until you're already almost past it.
And there's no doubt about that. (···0.5s) And Vicki's gonna talk about market cycles a little bit. I wanna talk about it a little bit
just from an emotional standpoint. (···0.6s) And what you're going to see is (···0.9s) it just comes down to the same mentality.
We wanna buy low, sell high, buy low, sell high. That's always our goal. (···0.6s) Unfortunately, it's not always a perfect scenario.
And so when the market's at its highest peak, that's when there's the most risk.
But I cannot stress this enough. (···0.6s) Just because the market is at a high peak doesn't mean you don't want to be educating
yourself on how to buy. Because what you do is, when we look at this market, uh, cycle here, Vicki, can you see my mouse on
there at all? (···1.0s) No, I don't. Okay. So where it says, at the very top point up there, maximum risk point of most financial or
maximum financial risk, (···1.7s) if we're waiting until we get down to where it says maximum opportunity, if we're waiting
down there till we start getting our knowledge on a particular topic, whether it be mobile homes or any type of real estate,
we're it's too late.
'cause it's gonna take you a little time to get your knowledge base in place. Once you have your knowledge, it's much better to
have, what's the old Boy Scout saying? It's much better, much better to be, uh, prepared and not, and not need it, rather than
to not need it and be prepared or no, I didn't say that right. Uh, you know what I meant? And I know some of you guys are
going, this is what he's recording. Yeah, I don't always, (···0.6s) it's better to have it and not need it than to need it and not have
it.
How about that? Something like that. And so we always wanna be prepared for when the market does change. The nice part
about mobile homes, they'll kinda work in any of these sections or any of these situations, certain strategies. And the one
strategy that I always want you to be most careful on is rehabbing properties. (···0.7s) It's the one that probably gets the most
TV time, all the flip your house, flip those houses, whatever they're called, flipping Vegas, all the different programs that are out
there.
(···0.6s) And with a flipping of a property, especially if you're flipping it to sell it, that is probably one of the riskiest strategies
because if you're at the top of the market cycle, if you're there where it says euphoria, I think that's the, that's the word. It says,
you euphoria up there. And if you're there and you're buying a property with the intention of fixing it to flip it to try to make a
profit, what's gonna happen is you get to the top of the market and you're rehabbing. Rehabbing. Now the market starts to
come back down where it says anxiety, and you're in the middle of your rehab.
And now when you're getting ready to sell it, you're now where it says denial. Well, the problem is, if you bought it where
euphoria is, that's at a higher price point than the denial, at least on this graph. So you may be underneath what your retail
value was that you wanted to sell it for. So what can we do at that point? Can we change it into a re a rental? Yes, we can. Can
we change it into a lease option? Yes, we can. So just to understand, we want to have multiple exit strategies on everything that
we do.
Be very careful if you're buying a property with the intention of just fixing it and flipping it, always understand. If you can't fix it
and flip it, you want to fix it and do something else to it, which is rent it out, maybe do an Airbnb, maybe go to a lease option.
What did we say? Rule number two was add value. So you may change the, the use of it so you can add value. So it's very
important that you understand that. Vicki, I know you had some stuff you wanna add on this. We could talk about market cycles
for hours, but I, I want to get you, I wanna get into mobile homes. W what, what's your take?
I know you wanna make some changes or, or change the thought process on this a little bit. Yeah, if you kind of take this same
cycle here, I mean, (···0.5s) one thing I wanna point out is that just because you see this going on, if it ha if it happens this way
in one area, doesn't mean the same exact thing is happening in another area. So markets are different and, and they're their,
uh, timeframe. Like if we could add a timeframe to when it has its ups and downs, it might be years in some places, it might be
months in some places because areas are cyclical.
So, uh, you know, your, your high sales might be in the spring, up in the northeast, but exactly the opposite when it's really hot
down in the southeast and vice versa. So, you know, there, there are cycles that happen inside of markets and markets that are
different, different things are happening in the cycles across the country. But if you were to look at this, um, this wave that
we've got going on here, the ups and downs here, and think of this as the prices, the price point.
Um, one of the things that we watch as we're going into markets, and not just for individual homes, not for mobile homes as
much as we would for individual homes, uh, but also for, uh, an asset class. This would happen for an entire class of assets, like
a mobile home, uh, mobile home park would be an asset class, apartment community or, um, office buildings, et cetera. So
there could be different things happening with different asset classes in the same market. So if we're looking at this and we're
saying, all right, prices are going up, what we're, what we're really realizing is the demand for that is going up.
And the way that we know, there's so many people that talk about trying to time the markets. Well, the way that you know,
where you are in a market is if you've been watching the prices go up for a while, (···0.5s) and then you start to get to the, the
point where they're, it's balancing out. It's not taking, or things aren't selling as fast as they used to. And the, the, it's kind of
reached its top point in the market as far as the price that you can get for something.
(···0.6s) And what is also happening is that more inventory is usually coming into that market at the same time because they go,
oh, hey, everybody wants houses, or, oh, hey, everybody wants mobile homes. Let's, let's manufacture some more. And you
get, um, inventory dumped into the market, and then it spreads out over the demand. So then you'll start to see, as the supply
catches up with the demand, you start to see things balancing out. Maybe the prices are starting to go down because it's an
indication that there's, uh, a change happening, a shift happening there.
But, and, and then of course, you know, when we get down to the bottom here where it says hopelessness, it's not
hopelessness for us because that's where the prices have gone down. And we start stepping into the market where everybody
has been going away for a while. And as investors as we're buying up, it starts to create a little bit of a demand there on top of
the fact that people in general who are buying for themselves are saying, Hey, I think it's time to step into the market too. So
that then you see the trend start to go up again, again, it's a, uh, an indication of demand, but just because we're at the top of a
market as far as the the prices go, doesn't mean that you necessarily are stepping out of that either.
Because here's the other side. While this might represent what the average prices are for something, we are never trying to be
on that line. We're always trying to be a little bit lower than what that price is. And that's what PIP was talking about before as
far as buying at a discount, making sure that we are not buying at market price. (···1.0s) In some cases it might make sense if it's
performing the, the level that you want to, but we're always trying to get a discount.
So we're building in our, our equity when we do that. So don't get caught up in, oh, I better buy now. You better buy at the right
price and watching what's going on as far as the market trends in your local area with regard to how long is it taking for things
to sell, and are the prices going up or down? You know, you, you're always gonna be watching those trends so that you can see
what's happening in your local markets.
So that's just kind of what I wanted to point out there. Well, and there's so many indicators for that. One of the things I hear
Vicki keeps saying is, you know how long things are on market, there's some verbiage that they use in the industry. And you can
ask any realtor, what are the days on market d o m days on market in your area? If you're looking in an area outside of where
you live, maybe you live in, (···0.9s) in Missouri and you wanna buy property in Florida, or whatever it is, (···0.6s) you wanna
know what are the days on market in that area?
And one of the things I can guarantee you is that's gonna change city by city, area by area. You could go to a city in one
neighborhood, made days on market, maybe 30 days. You could go literally a mile or two miles away from that neighborhood,
and it could be, you know, six months on market. It just, And it's, and it's super important that you understand that because it
works into your holding and your carrying costs, your holding time in your carrying costs. Because if you know that it's gonna
take 60 days or 90 days for that average product in that average market, then you've gotta say, okay, I'm not gonna sell it in 30
days.
I don't care what they say on HD H G T V, right? So I've got a plan for the 60 days or the 90 days worth of taxes that are gonna
be due of utilities that are gonna have to be paid of, of interest, that's gonna be due on my note if I'm borrowing money from
somebody. Um, so, and, and where is that gonna put me when I'm finished with this product? Am I gonna be in the middle of
the winter where there's snow, wherever I'm doing it, or is it gonna be great because by the time I finish this, it's when my
market normally picks up in the, it's typical cycles.
So it's, it's really important that you understand these aspects too. Oh, (···0.6s) it's huge. And I, I mean, I can give you all kinds of
stories. I had a student one time who bought a property the 1st of October, and it was a single family house, and he's in
Canada, so you guys know the weather, it's different than it is in where, you know, Vicki's at in Florida. And so the property's in
Canada, it's 1st of October. I said, what's your plan on this? I'm gonna rent it out, or I'm gonna, I'm gonna rent. I'm gonna fix it
up and sell it.
I said, okay, be be aware. You may need to fix it up and rent it out. He goes, why is that? I said, well, how long of a renovation
do you have? He said, it's only gonna take me two weeks, maybe three weeks total. Great. Well guess what? He got in there on
October 1st, went, got ready to renovate it and everything that he thought was gonna take two weeks, took four weeks, then it
took eight weeks. Guess when he got that property ready to put on the market second week of December, snow is everywhere.
I'm not thinking, I'm thinking he, if he, if he got, if he'd have got it on the market November one, (···0.5s) definitely probably had
a good chance of selling it before it got too crazy.
But the middle of December, nobody's buying houses right before Christmas. Nobody wants to buy houses when there's snow
all over the place. So he ended up having to rent that property. So you want to have multiple exit strategies and everything that
you do, but that's the, you know, the educated investor can give you that, those little tips and tricks or whatever it is. I don't
even think it's that big of a, that's that big of a tip or trick. But nonetheless, if you don't know what you're doing and all you're
doing is getting your information off H G T V and you think you can flip your house in one hour, just like they do it there, then
you're never gonna do this business at a higher level.
So that's why you're getting educated at a higher level. And that's why we keep using the repetition of market cycles, the rules
of investing, the cash flow quadrant. 'cause it doesn't matter what your strategy is, those will all play right into it. So, and, And
as investors too, we, we think differently, or if you don't already, you will. Because when you see that low point there, or when
you see that those, um, December months in an area of the country or in another country where it's not typically the time that
people want to sell because the demand is not there, it is sometimes the best time for us to buy.
Because if you are in a position where maybe you've got a line of credit or you've got the resources to be able to stack up
properties that you can acquire, and you know that they're gonna, and you've already planned that they're gonna sit there for a
few months, maybe you're gonna get them ready. But it sometimes that's what we'll do is acquire properties that we know will
sit there through those winter months, (···0.6s) and then we've got them at a great price because we got them when the people
that had to sell that needed to sell sold them at a really good price because they, they weren't in the middle of the, the frenzy
of the, the spring or better weather.
Here. Here's a little tip or trick for you. Um, one of my favorite days to make a lot of offers on properties is the day after
Thanksgiving. (···0.8s) It's a great day because nobody's thinking about selling properties, then they're thinking about the Turkey
dinner that they just have, or the Turkey that they're gonna have coming up for the weekend, or they're watching football, or
they're out shopping or whatever they're doing.
And nobody's thinking there's gonna be much activity on that day, which means you can get offers on the table that other
people aren't even thinking about. Yep. And so I've gotten some great opportunities, some great deals by making offers the day
after Thanksgiving. And that just comes down to that old adage, do things that other people aren't doing to get a result that
other people aren't getting. Yep. And it's like (···0.6s) going, like going to auctions. You go to auctions, you know, when they
don't have them online and they have them physically, again, when you go to the auctions on the worst weather days, nobody
wants to go, 'cause Oh, the weather's bad.
You know, it's gonna take forever to park, and they'll have to walk in the rain or the snow or whatever it happens to be. Those
are the best times to go. So, (···0.8s) And, (···0.6s) and it's just, and it's gonna, that's gonna be a great segue. I'll say the quote
again, do what do do what other people aren't willing to do. And you're gonna get a result that other people aren't willing or
that aren't, aren't, aren't gonna get, which is why mobile homes, (···0.6s) many investors, many people, they turn their nose up
as soon as you hear it. And so we're gonna start to jump into our mobile home training, and that's a great segue because it's a
different type of property investing than most people would even think about doing.
So I'm gonna let Vicki take this away, and Vicki, I'm gonna be right here watching you if you need me on anything. (···0.7s) All
right, (···1.7s) so let's do this. Let's talk about mobile homes and mobile home parks. I'm gonna get into some of the, uh,
technical aspects of it. I'm gonna get into a few things. And you might say, you know, well, why do I need to know these things?
(···1.0s) And, you know, we, we show me the numbers and everything else, we will get to all of that.
But in the beginning, there's some mental preparation for you and possibly, quite possibly you might use some of this material
to put into your, um, credibility package so that you can talk to other investors that you might wanna partner with, either on
mobile homes or mobile home parks, and taking some of this information, um, helping change other people's minds or
perceptions about it. Because people's perceptions are their reality, right or wrong. It doesn't matter what you think about it,
their perception is their reality.
And so we wanna talk about, um, mobile homes, mobile home parks, but they're also known as manufactured housing (···0.5s)
and manufactured housing communities. Now, that can be a mouthful. It's kind of like the difference between calling somebody
a tenant and a resident. There's a, a perception or a connotation that goes along with it. The reason that we speak a certain
language as investors, like when we talk about tenants, it's not, you know, in our marketing, we still wanna say residents, but
tenants, landlord, tenant law is the basis for a lot of the things that we do.
And so that's why we draw back to, uh, calling (···0.7s) people, tenants, basically. And we also say units, when in all of our
marketing we're gonna be saying homes or, you know, something of that effect. But we do speak in terms of units, whether
that unit is a lot, whether that unit is a house or a mobile. Home is still a unit with regard to the way that we analyze things. So I
wanna put that out, that out there. But in the industry, it really matters to a lot of the people in those industries, whether you
called something a manufactured house or manufactured home or a mobile home.
So we're gonna get into the that in, in a little bit of depth. Uh, no, a lot of depth in the next few modules, uh, so that you can
get a feel for the language who you're talking to, what the perception is, um, and how not to rub somebody the wrong way. But
I'm gonna tell you right now that when you see mh, (···0.7s) it makes it easy for me to say MH or (···1.0s) M H P, because mobile
homes or manufactured housing, they'll start with mh.
So the key reasons. But (···0.5s) once I un, once I explain a few things, you'll understand. Um, it's, it's still mobile homes in a
sense. Um, in some cases with manufacture housing, it's not so mobile and we're, we will get into that, okay? But for the
purposes going forward, you'll see this MH m h P, but I'm gonna trust that you're gonna listen and that you'll understand the
differences as we go forward.
(···0.7s) So as we go forward, uh, this is kind of funny, but, um, as we go forward, I do want to, uh, take care of some of the
elephant in the room kind of things. Um, and actually before this, I wanna talk about a couple things too. Um, we're, we're
gonna learn the true differences between mobile homes and manufactured housing shortly, but the, uh, basically we're going
to understand that housing built offsite, housing built offsite in a factory is manufactured.
I think that's understood. Um, if it's pulled down the road by a truck, then it's pretty much mobile, isn't it? (···0.6s) There are
some things that are prefabricated, and those things may be installed in such a way that they're attached permanently to the
ground, and they're not gonna be moving after that. So they're not so mobile after that. Uh, once they're attached that way,
when they're built on the site that way they're, they're not moving again.
But there are some that could be moved with the right equipment. So, we'll, we'll get into some of those differences. The most
distinguishing factor that we have to understand, uh, and that you should understand as a knowledgeable investor is that
(···0.9s) the, in the industry had some standards apo, uh, uh, imposed on them back in the mid seventies, and that affects the,
the minimum quality that all manufactured homes are gonna be held to going forward.
Um, so, and one other thing I wanted to point out before we get to the elephant in the room here. Uh, mobile homes, (···1.5s)
they start, they may start out as personal property. And personal property is basically like your car is a pers is a type of personal
property, a vehicle, right? And when that car is built, it has a, um, it ha it has a certificate of birth, basically like you do when
you're born.
But, um, there is a, uh, an ownership or a, a manufacturing aspect to that. (···0.6s) And with (···1.1s) that (···0.8s) personal
property comes with a title rather than like a home that's, uh, that is a affixed to the ground or built onsite, et cetera, which
would have a deeded. So (···0.8s) understand the mobile home and the way that we're talking about going into a park on leased
land, et cetera. Most of the time there are some states to do things differently.
Not a lot of states do things differently, but for the most part, they may start as personal property. And with personal property,
the valuation of it is different. The taxation of it's different. Where you pay the tax is different. You, you pay, um, D M V in most
cases, the, the personal property tax for a mobile home where you would pay the, um, tax department, the going through the
assessors, the county of the city, et cetera, for real property. So it can become real property, not that it's imaginary otherwise,
but it's the difference between personal property and real property as far as how it is attached to the ground or what might
need to be done for a personal property.
Um, mobile home being converted to real property, going through a process. Uh, we'll talk about a little bit more about that
later. But understand personal property is different than real property. The financing for personal property is different than
financing for real property in many cases.
That's starting to change a little bit, but we'll get into that a little bit more going forward. Okay? So just keep that in mind. Um,
but now let's address the elephant in the room. (···0.9s) So Pip had mentioned this in a previous module that there are some,
uh, misconceptions or people's perception about, you know, what mobile home parks are. I'm gonna try to change that or at
least update your thinking or show you how it got there and how it could change going forward and so on.
But, uh, sometimes people get caught up in, well, the quality of the occupants isn't there. Well, there are different types of
mobile home parks that have different types of, um, living styles that are there, just like there are with apartments. I think a lot
of people can understand with an apartment community, sometimes there's affordable housing, housing by, uh, necessity
versus housing by choice, where you have, um, market rate apartments.
(···0.9s) So with market rate apartments, and I just noticed my, uh, thing has changed here. So (···1.0s) there, so market rate
apartments, um, that's usually where you see the people will, you know, they could go out and buy a home if they wanted to.
(···0.5s) And in those cases, um, they've chosen maybe some lifestyle aspect to the place that they're choosing to live. So maybe
there's swimming pools or tennis courts or clubhouses and things like that. It's more built around the lifestyle, okay? When you
start to get into the, the housing by necessity, rental renters by necessity, you sometimes see those amenities going away.
Maybe it's a no frills kind of thing, because more than all the, uh, the amenities is the affordability that's important. So the
emphasis for the residents is quite different. It's the same thing with mobile home parks. There are lifestyle communities.
(···0.9s) So whether you call the manufacture how housing communities or mobile home parks, either way there are affordable
side, the affordable side of those parks, and there is a lifestyle side, and investors will sometimes, um, invest in one or the other
depending on their business model.
Okay? So the quality of the occupants, I don't know about you guys, but (···0.6s) there are a lot of people (···0.5s) that live in
(···0.7s) locations because they've got a great view or it's, it's the best convenience to where they want to be.
(···0.7s) And people like from back in the day, and I'll show you some p photos in a future one, but people back in the day
(···0.7s) had this as a luxury, being able to have a mobile home in a mobile home park. (···0.6s) We'll talk about that, but it was a
luxury, okay? What happened over time is the necessity for affordable housing. (···0.5s) And that's where people are thinking,
well, they, they don't make as much money and, you know, they, they have a different living standard and I wouldn't live that
way, or that's, that's the mentality that people have kind of graduated with the thought over time.
But I can tell you, um, having run probably one of the more expensive mobile home parks, uh, or overseeing the, the
management of it, um, more expensive mobile home parks. And it wasn't in Florida or California or anything. It was in an area
where you had a lot of engineers and, um, folks that were pretty well off in that part of the, the county, (···0.6s) and they had
the ability to get a house if they wanted to, but there were things that they didn't want to go along with that, which one of the
things was how difficult it might be as far as mortgages went, um, but wanting a piece of land that they could, you know, have,
uh, some (···2.6s) customizing of what they wanted on there, whether it was a garden or, you know, a garden with fruit or a
garden with flowers, or, uh, something that they could do on their own that you couldn't do with an apartment community.
Um, and being able to have a home that you can call your own (···0.5s) and some of the things that went with that.
But when you added the lot rent and you added the home mortgage, it was way more than a lot of the stick-built houses in the
neighborhoods around that, which was a very affluent area. (···0.6s) And so the quality of the occupants wasn't so much in how
much they made or how they lived or anything like that in those parks. It was (···1.0s) the perception that came from how well
it was managed. So, and I've said this, and I don't know if I've said it in the, the, um, marketing, or I'm sure that I will say it at
some point multiple times, but the profitability in many of the commercial properties is in how well it's managed, because
that's also an indication of other people wanting to be there.
I will talk about more of that when we get into the mobile home park side of things. But if you are (···0.6s) someone who is, um,
managing a park and (···0.6s) paying attention to who's coming in, um, holding it to certain standards (···0.5s) and making sure
that everybody is, is able to expect that the others that are coming in are gonna be held to the same standards that they are,
then you start to see changes in these things.
And you'll, we'll talk about parks that are turnkey, where they're ready to go, it's already managed well and you're just buying it
and you can even buy it at, uh, you know, the, the value that is, uh, attributed to it as long as it's performing, uh, on the, um,
return on investment side. (···0.8s) But that would be a turnkey park. And then there's a turnaround park where it hasn't been
running the way that it should have been.
(···0.7s) And we'll talk about that later too. It's, um, it's usually the people that are running the park that are not holding the
others up to the standards that they should, that affect how people see this, uh, group of, of folks that are really living within
their means and (···0.5s) in an affordable situation as opposed to lifestyle. It's the, it's the affordable parks that are getting and,
uh, residents that are getting the, the brunt of the, the, um, reputation thrown at them as opposed to, you know, all the movie
stars and everybody that are in the other parks.
Uh, the other far part of this is difficulty to manage the, the folks that are in the parks, not. So it (···0.6s) is, you know, it, it, it's
going to take effort no matter what, but when you put systems in place and when you are consistent, when you're fair and firm
across the board, which is I something I very much believe in, be fair, but firm, then you can make sure that those things are not
a problem.
(···0.6s) And I, I think especially about this one, uh, situation in (···0.7s) one of the parks (···0.9s) where we, I (···1.0s) we had
some ringleaders, you know what ringleaders are, right? Ringleaders are the ones that everybody turns to and they see what's
going on and they go, oh, well they got away with it, or they got away of it with it. 'cause they, it is them, whatever. (···0.7s) And
I, I might have some stories that could probably (···0.9s) help you buy into some of these, these misconceptions, but they are
not the rule, they're the exceptions.
And I wanna tell you how to, to quash them so that they're not a problem. Um, but there, there were a couple of neighbors that
used to be friends with each other. Their homes were end to end where they, the kitchen and the one faced the bedroom on
the other. And as you went down the road, you know, you could see the whole, uh, side of the, the homes there. Um, they,
they were friends at one point (···0.5s) and I don't know what happened.
I don't know, you know, how they fell out, but all of a sudden it was each one of them trying to one up the other and then
coming to the office and trying to tell me that, you know, this one's doing this or this one's doing that. And you get caught up in
that aspect of trying to manage these things. Everybody else is watching though. Okay, (···0.7s) so here's the thing. When
you're, and we will talk about these, um, rules, some of these rules later on, but when you are handling evictions, (···1.0s) it's
usually pretty straightforward when that eviction is because somebody didn't pay their rent lot rent or apartment rent or
whatever.
It's a little bit more involved when you get into what's called a objectionable tenancy, it means that they're doing something
that they agreed not to do, not to cause problem problems, et cetera. (···0.7s) And it's really important from a management
standpoint that you, (···1.0s) that you, um, document all of these things. And so the first thing (···0.5s) management-wise I'll tell
you to do is make sure everybody puts their complaints in writing and then you have a case that you start building up.
But we'll set all that aside now. And I'll tell you this, the kids from the one hou (···0.7s) or one home were riding in the gravel of
the driveway of the lady next door who lived on her own, (···0.5s) used to all be friends, they were riding obscenities in the
gravel on her driveway. (···0.6s) And then she would do something back to them and they would keep escalating. One day they
put a a not so, um, not so nice picture in the kids' bedroom so that when she looked out her window doing dishes, she saw
something that people don't wanna see.
And it got to the point where it was just enough and they hadn't heat all heated all the warnings from then. (···0.6s) And so it
got to the point where I took them to, uh, evictions court to court basically for objectionable tenancy. (···0.6s) And to
everyone's surprise, they were no longer allowed the privilege of keeping their homes in this very nice park. It was like I was
started to say before one of the more expensive parks in that area, the only one that was um, having a higher lot rent was a 55
plus park down the street.
That was a little bit more, they offered, um, a (···0.6s) few more features, but we intentionally kept that price up. (···0.7s) So
(···0.8s) it's, (···0.6s) it's not that it's difficult to manage because it's just a process that you go through, but the thing is that you
have to say what it is going to be and then enforce it. (···0.5s) So (···0.5s) if everybody's held to the same rules and you've got
the process and you understand how to take care of that, which is why we're here telling you about it, um, then it's not that it's
difficult to manage and there are things that you can do.
But the other thing that we'll get into is some states have laws, some counties in some cities have laws that are more protenant.
Now we're gonna say from the get-go that the easiest thing for you to do is not to acquire properties that are going to
be in states that make it difficult for you to manage the way that you need to in order to have the, the asset that you want
performing the way that you want it to.
Okay? So there are times where you might say, based on what needs to be done, (···0.5s) I need to walk away from this park,
this situation or this mobile home opportunity and it doesn't fit my criteria. We'll talk about criteria as well. (···0.7s) So the
other, another misconception is that homes are mobile and that people will leave with them. Well, I gotta tell you that the
majority of the homes, and as a matter of fact, I think it's over half of them that were originally placed (···0.6s) in the home
when they were originally set or in the park, uh, the location that they were originally set are still there.
(···0.7s) And you know, there might be homes that over time have gotten older and it's, or maybe somebody passed away or,
you know, they've been abandoned and you know, the park might want a newer home in there. So there are times when those
might have been taken out, but for the most part, (···0.6s) even if it changed ownership, the home is pretty much still there.
And I know that I have, I, I think I have some, um, some statistics for those things coming up as well, but they're, those mobile
homes are mobile when they got there, not quite as mobile when they're leaving. And it costs somewhere between, depending
on where you are and who you have on your team, somewhere between thirty five hundred and fifty, five hundred to move
those homes out of a park is not as easy as you might think. So unless it's an RV where you know it's already on wheels and
intended to be moved in and out and so on, a lot of these mobile homes that we're talking about, they're not really gonna go
anywhere.
Um, and then another misconception, no one will finance mobile home parks. So when it comes to mobile home parks, I'm
going to tell you that there are, uh, some changes and some big players that have come on the scene that are changing that as
well. (···1.0s) And I'll, I'll, I'll tell you about who that is, uh, in a little bit. (···1.8s) So (···0.7s) a couple more misconceptions, and I
know we're probably running outta time.
I could see pip (···1.4s) a couple more misconceptions that I'll run through here. Um, that mobile homes are expensive to repair.
They're not, I mean, as far as the pitch on the roof, it's a lot easier to repair. Um, you've basically got a steel box and, and the,
the ability to get to some of the plumbing and the electrical and uh, some of the systems that you're going to have to repair is
in a lot of cases easier when you can access the skirting and get underneath the home, um, than, you know, some of the pipes
that have been poured into concrete and or are in very difficult places in, in homes or apartments, buildings, et cetera.
So, uh, depending on, uh, when it was built and, and so on, but (···0.5s) it's, it's not that they're expensive to repair it, it really is
usually quite the opposite. Um, parks have too many restrictions. Parks may have restrictions. That is one of the things that, uh,
comes up that you have to find out what those restrictions are. Can you rent there? Can, can you seller finance, you know, am I,
and uh, am I gonna be able to work on that given that I'm not 55 or older?
Not saying that I'm not, but, uh, anyway, um, some questions that we'll come into in another slide. Uh, lot rents are too
expensive. Again, you've gotta add that in to your equation and there are lot rents that are on average across the country. Uh, I
think the median was somewhere around $280. (···0.7s) If you're in Colorado, automatically jack that up to 700 if you're in
California. Or if you're someplace that has a great, um, park that it's in, it could be 1200 or 2000 or more.
So it really depends on where you are and also the type of mobile home, uh, park or manufactured housing community that
you're in. (···0.9s) And as far as the fact that they don't appreciate that also depends. It's like one of those things that we say as
investors. It depends, well it really does. We're not just trying to put it off. It really does because is it set up as a, um, personal
property kind of situation and on leased land, or is that mobile home being put on a piece of land attached permanently?
Could you go through the process of, um, improving those as well? Um, I think before I, uh, go too much further, (···0.6s) if, if
this is a stopping point that PIP is, uh, wanting to cut off and then go into a next segment that we might do that. 'cause I'm
really bad about doing that, but, uh, PIP is really good about going. Ah, Vic, come on.
So, So (···2.2s) are, are we gonna see him on the next video? Is that what's on the next video? Maybe you already said that I
wasn't paying attention. Yeah, we're, we are going to continue a little bit more about, um, some of these misconceptions get

into some, uh, more (···0.6s) definition of, of, um, who is getting involved these days, why you're gonna see a, a change in the
interest in mobile homes and mobile home parks. Um, and, you know, some history and a little more definition of some of the
types of housing that falls under our categories.
See you guys on the next video. (···1.1s)
(···1.5s) Welcome back. We just got done talking about the seven Rules of investing. Why do we wanna do Real Estate (···0.6s)
and the Cashflow Quadrant? Uh, the last thing we wanna do to get us, uh, as we get into our mobile home investing here,
mobile home park investing, is to talk a little bit about market cycles. Now, you could talk about these for days, and some
people will tell you they can predict this. They can predict that there's a lot of unknowns with market cycles, although there are
some signs that you can read, (···0.7s) and unfortunately, sometimes you don't even know where you're at on this cycle (···0.7s)
until you're already almost past it.
And there's no doubt about that. (···0.5s) And Vicki's gonna talk about market cycles a little bit. I wanna talk about it a little bit
just from an emotional standpoint. (···0.6s) And what you're going to see is (···0.9s) it just comes down to the same mentality.
We wanna buy low, sell high, buy low, sell high. That's always our goal. (···0.6s) Unfortunately, it's not always a perfect scenario.
And so when the market's at its highest peak, that's when there's the most risk.
But I cannot stress this enough. (···0.6s) Just because the market is at a high peak doesn't mean you don't want to be educating
yourself on how to buy. Because what you do is, when we look at this market, uh, cycle here, Vicki, can you see my mouse on
there at all? (···1.0s) No, I don't. Okay. So where it says, at the very top point up there, maximum risk point of most financial or
maximum financial risk, (···1.7s) if we're waiting until we get down to where it says maximum opportunity, if we're waiting
down there till we start getting our knowledge on a particular topic, whether it be mobile homes or any type of real estate,
we're it's too late.
'cause it's gonna take you a little time to get your knowledge base in place. Once you have your knowledge, it's much better to
have, what's the old Boy Scout saying? It's much better, much better to be, uh, prepared and not, and not need it, rather than
to not need it and be prepared or no, I didn't say that right. Uh, you know what I meant? And I know some of you guys are
going, this is what he's recording. Yeah, I don't always, (···0.6s) it's better to have it and not need it than to need it and not have
it.
How about that? Something like that. And so we always wanna be prepared for when the market does change. The nice part
about mobile homes, they'll kinda work in any of these sections or any of these situations, certain strategies. And the one
strategy that I always want you to be most careful on is rehabbing properties. (···0.7s) It's the one that probably gets the most
TV time, all the flip your house, flip those houses, whatever they're called, flipping Vegas, all the different programs that are out
there.
(···0.6s) And with a flipping of a property, especially if you're flipping it to sell it, that is probably one of the riskiest strategies
because if you're at the top of the market cycle, if you're there where it says euphoria, I think that's the, that's the word. It says,
you euphoria up there. And if you're there and you're buying a property with the intention of fixing it to flip it to try to make a
profit, what's gonna happen is you get to the top of the market and you're rehabbing. Rehabbing. Now the market starts to
come back down where it says anxiety, and you're in the middle of your rehab.
And now when you're getting ready to sell it, you're now where it says denial. Well, the problem is, if you bought it where
euphoria is, that's at a higher price point than the denial, at least on this graph. So you may be underneath what your retail
value was that you wanted to sell it for. So what can we do at that point? Can we change it into a re a rental? Yes, we can. Can
we change it into a lease option? Yes, we can. So just to understand, we want to have multiple exit strategies on everything that
we do.
Be very careful if you're buying a property with the intention of just fixing it and flipping it, always understand. If you can't fix it
and flip it, you want to fix it and do something else to it, which is rent it out, maybe do an Airbnb, maybe go to a lease option.
What did we say? Rule number two was add value. So you may change the, the use of it so you can add value. So it's very
important that you understand that. Vicki, I know you had some stuff you wanna add on this. We could talk about market cycles
for hours, but I, I want to get you, I wanna get into mobile homes. W what, what's your take?
I know you wanna make some changes or, or change the thought process on this a little bit. Yeah, if you kind of take this same
cycle here, I mean, (···0.5s) one thing I wanna point out is that just because you see this going on, if it ha if it happens this way
in one area, doesn't mean the same exact thing is happening in another area. So markets are different and, and they're their,
uh, timeframe. Like if we could add a timeframe to when it has its ups and downs, it might be years in some places, it might be
months in some places because areas are cyclical.
So, uh, you know, your, your high sales might be in the spring, up in the northeast, but exactly the opposite when it's really hot
down in the southeast and vice versa. So, you know, there, there are cycles that happen inside of markets and markets that are
different, different things are happening in the cycles across the country. But if you were to look at this, um, this wave that
we've got going on here, the ups and downs here, and think of this as the prices, the price point.
Um, one of the things that we watch as we're going into markets, and not just for individual homes, not for mobile homes as
much as we would for individual homes, uh, but also for, uh, an asset class. This would happen for an entire class of assets, like
a mobile home, uh, mobile home park would be an asset class, apartment community or, um, office buildings, et cetera. So
there could be different things happening with different asset classes in the same market. So if we're looking at this and we're
saying, all right, prices are going up, what we're, what we're really realizing is the demand for that is going up.
And the way that we know, there's so many people that talk about trying to time the markets. Well, the way that you know,
where you are in a market is if you've been watching the prices go up for a while, (···0.5s) and then you start to get to the, the
point where they're, it's balancing out. It's not taking, or things aren't selling as fast as they used to. And the, the, it's kind of
reached its top point in the market as far as the price that you can get for something.
(···0.6s) And what is also happening is that more inventory is usually coming into that market at the same time because they go,
oh, hey, everybody wants houses, or, oh, hey, everybody wants mobile homes. Let's, let's manufacture some more. And you
get, um, inventory dumped into the market, and then it spreads out over the demand. So then you'll start to see, as the supply
catches up with the demand, you start to see things balancing out. Maybe the prices are starting to go down because it's an
indication that there's, uh, a change happening, a shift happening there.
But, and, and then of course, you know, when we get down to the bottom here where it says hopelessness, it's not
hopelessness for us because that's where the prices have gone down. And we start stepping into the market where everybody
has been going away for a while. And as investors as we're buying up, it starts to create a little bit of a demand there on top of
the fact that people in general who are buying for themselves are saying, Hey, I think it's time to step into the market too. So
that then you see the trend start to go up again, again, it's a, uh, an indication of demand, but just because we're at the top of a
market as far as the the prices go, doesn't mean that you necessarily are stepping out of that either.
Because here's the other side. While this might represent what the average prices are for something, we are never trying to be
on that line. We're always trying to be a little bit lower than what that price is. And that's what PIP was talking about before as
far as buying at a discount, making sure that we are not buying at market price. (···1.0s) In some cases it might make sense if it's
performing the, the level that you want to, but we're always trying to get a discount.
So we're building in our, our equity when we do that. So don't get caught up in, oh, I better buy now. You better buy at the right
price and watching what's going on as far as the market trends in your local area with regard to how long is it taking for things
to sell, and are the prices going up or down? You know, you, you're always gonna be watching those trends so that you can see
what's happening in your local markets.
So that's just kind of what I wanted to point out there. Well, and there's so many indicators for that. One of the things I hear
Vicki keeps saying is, you know how long things are on market, there's some verbiage that they use in the industry. And you can
ask any realtor, what are the days on market d o m days on market in your area? If you're looking in an area outside of where
you live, maybe you live in, (···0.9s) in Missouri and you wanna buy property in Florida, or whatever it is, (···0.6s) you wanna
know what are the days on market in that area?
And one of the things I can guarantee you is that's gonna change city by city, area by area. You could go to a city in one
neighborhood, made days on market, maybe 30 days. You could go literally a mile or two miles away from that neighborhood,
and it could be, you know, six months on market. It just, And it's, and it's super important that you understand that because it
works into your holding and your carrying costs, your holding time in your carrying costs. Because if you know that it's gonna
take 60 days or 90 days for that average product in that average market, then you've gotta say, okay, I'm not gonna sell it in 30
days.
I don't care what they say on HD H G T V, right? So I've got a plan for the 60 days or the 90 days worth of taxes that are gonna
be due of utilities that are gonna have to be paid of, of interest, that's gonna be due on my note if I'm borrowing money from
somebody. Um, so, and, and where is that gonna put me when I'm finished with this product? Am I gonna be in the middle of
the winter where there's snow, wherever I'm doing it, or is it gonna be great because by the time I finish this, it's when my
market normally picks up in the, it's typical cycles.
So it's, it's really important that you understand these aspects too. Oh, (···0.6s) it's huge. And I, I mean, I can give you all kinds of
stories. I had a student one time who bought a property the 1st of October, and it was a single family house, and he's in
Canada, so you guys know the weather, it's different than it is in where, you know, Vicki's at in Florida. And so the property's in
Canada, it's 1st of October. I said, what's your plan on this? I'm gonna rent it out, or I'm gonna, I'm gonna rent. I'm gonna fix it
up and sell it.
I said, okay, be be aware. You may need to fix it up and rent it out. He goes, why is that? I said, well, how long of a renovation
do you have? He said, it's only gonna take me two weeks, maybe three weeks total. Great. Well guess what? He got in there on
October 1st, went, got ready to renovate it and everything that he thought was gonna take two weeks, took four weeks, then it
took eight weeks. Guess when he got that property ready to put on the market second week of December, snow is everywhere.
I'm not thinking, I'm thinking he, if he, if he got, if he'd have got it on the market November one, (···0.5s) definitely probably had
a good chance of selling it before it got too crazy.
But the middle of December, nobody's buying houses right before Christmas. Nobody wants to buy houses when there's snow
all over the place. So he ended up having to rent that property. So you want to have multiple exit strategies and everything that
you do, but that's the, you know, the educated investor can give you that, those little tips and tricks or whatever it is. I don't
even think it's that big of a, that's that big of a tip or trick. But nonetheless, if you don't know what you're doing and all you're
doing is getting your information off H G T V and you think you can flip your house in one hour, just like they do it there, then
you're never gonna do this business at a higher level.
So that's why you're getting educated at a higher level. And that's why we keep using the repetition of market cycles, the rules
of investing, the cash flow quadrant. 'cause it doesn't matter what your strategy is, those will all play right into it. So, and, And
as investors too, we, we think differently, or if you don't already, you will. Because when you see that low point there, or when
you see that those, um, December months in an area of the country or in another country where it's not typically the time that
people want to sell because the demand is not there, it is sometimes the best time for us to buy.
Because if you are in a position where maybe you've got a line of credit or you've got the resources to be able to stack up
properties that you can acquire, and you know that they're gonna, and you've already planned that they're gonna sit there for a
few months, maybe you're gonna get them ready. But it sometimes that's what we'll do is acquire properties that we know will
sit there through those winter months, (···0.6s) and then we've got them at a great price because we got them when the people
that had to sell that needed to sell sold them at a really good price because they, they weren't in the middle of the, the frenzy
of the, the spring or better weather.
Here. Here's a little tip or trick for you. Um, one of my favorite days to make a lot of offers on properties is the day after
Thanksgiving. (···0.8s) It's a great day because nobody's thinking about selling properties, then they're thinking about the Turkey
dinner that they just have, or the Turkey that they're gonna have coming up for the weekend, or they're watching football, or
they're out shopping or whatever they're doing.
And nobody's thinking there's gonna be much activity on that day, which means you can get offers on the table that other
people aren't even thinking about. Yep. And so I've gotten some great opportunities, some great deals by making offers the day
after Thanksgiving. And that just comes down to that old adage, do things that other people aren't doing to get a result that
other people aren't getting. Yep. And it's like (···0.6s) going, like going to auctions. You go to auctions, you know, when they
don't have them online and they have them physically, again, when you go to the auctions on the worst weather days, nobody
wants to go, 'cause Oh, the weather's bad.
You know, it's gonna take forever to park, and they'll have to walk in the rain or the snow or whatever it happens to be. Those
are the best times to go. So, (···0.8s) And, (···0.6s) and it's just, and it's gonna, that's gonna be a great segue. I'll say the quote
again, do what do do what other people aren't willing to do. And you're gonna get a result that other people aren't willing or
that aren't, aren't, aren't gonna get, which is why mobile homes, (···0.6s) many investors, many people, they turn their nose up
as soon as you hear it. And so we're gonna start to jump into our mobile home training, and that's a great segue because it's a
different type of property investing than most people would even think about doing.
So I'm gonna let Vicki take this away, and Vicki, I'm gonna be right here watching you if you need me on anything. (···0.7s) All
right, (···1.7s) so let's do this. Let's talk about mobile homes and mobile home parks. I'm gonna get into some of the, uh,
technical aspects of it. I'm gonna get into a few things. And you might say, you know, well, why do I need to know these things?
(···1.0s) And, you know, we, we show me the numbers and everything else, we will get to all of that.
But in the beginning, there's some mental preparation for you and possibly, quite possibly you might use some of this material
to put into your, um, credibility package so that you can talk to other investors that you might wanna partner with, either on
mobile homes or mobile home parks, and taking some of this information, um, helping change other people's minds or
perceptions about it. Because people's perceptions are their reality, right or wrong. It doesn't matter what you think about it,
their perception is their reality.
And so we wanna talk about, um, mobile homes, mobile home parks, but they're also known as manufactured housing (···0.5s)
and manufactured housing communities. Now, that can be a mouthful. It's kind of like the difference between calling somebody
a tenant and a resident. There's a, a perception or a connotation that goes along with it. The reason that we speak a certain
language as investors, like when we talk about tenants, it's not, you know, in our marketing, we still wanna say residents, but
tenants, landlord, tenant law is the basis for a lot of the things that we do.
And so that's why we draw back to, uh, calling (···0.7s) people, tenants, basically. And we also say units, when in all of our
marketing we're gonna be saying homes or, you know, something of that effect. But we do speak in terms of units, whether
that unit is a lot, whether that unit is a house or a mobile. Home is still a unit with regard to the way that we analyze things. So I
wanna put that out, that out there. But in the industry, it really matters to a lot of the people in those industries, whether you
called something a manufactured house or manufactured home or a mobile home.
So we're gonna get into the that in, in a little bit of depth. Uh, no, a lot of depth in the next few modules, uh, so that you can
get a feel for the language who you're talking to, what the perception is, um, and how not to rub somebody the wrong way. But
I'm gonna tell you right now that when you see mh, (···0.7s) it makes it easy for me to say MH or (···1.0s) M H P, because mobile
homes or manufactured housing, they'll start with mh.
So the key reasons. But (···0.5s) once I un, once I explain a few things, you'll understand. Um, it's, it's still mobile homes in a
sense. Um, in some cases with manufacture housing, it's not so mobile and we're, we will get into that, okay? But for the
purposes going forward, you'll see this MH m h P, but I'm gonna trust that you're gonna listen and that you'll understand the
differences as we go forward.
(···0.7s) So as we go forward, uh, this is kind of funny, but, um, as we go forward, I do want to, uh, take care of some of the
elephant in the room kind of things. Um, and actually before this, I wanna talk about a couple things too. Um, we're, we're
gonna learn the true differences between mobile homes and manufactured housing shortly, but the, uh, basically we're going
to understand that housing built offsite, housing built offsite in a factory is manufactured.
I think that's understood. Um, if it's pulled down the road by a truck, then it's pretty much mobile, isn't it? (···0.6s) There are
some things that are prefabricated, and those things may be installed in such a way that they're attached permanently to the
ground, and they're not gonna be moving after that. So they're not so mobile after that. Uh, once they're attached that way,
when they're built on the site that way they're, they're not moving again.
But there are some that could be moved with the right equipment. So, we'll, we'll get into some of those differences. The most
distinguishing factor that we have to understand, uh, and that you should understand as a knowledgeable investor is that
(···0.9s) the, in the industry had some standards apo, uh, uh, imposed on them back in the mid seventies, and that affects the,
the minimum quality that all manufactured homes are gonna be held to going forward.
Um, so, and one other thing I wanted to point out before we get to the elephant in the room here. Uh, mobile homes, (···1.5s)
they start, they may start out as personal property. And personal property is basically like your car is a pers is a type of personal
property, a vehicle, right? And when that car is built, it has a, um, it ha it has a certificate of birth, basically like you do when
you're born.
But, um, there is a, uh, an ownership or a, a manufacturing aspect to that. (···0.6s) And with (···1.1s) that (···0.8s) personal
property comes with a title rather than like a home that's, uh, that is a affixed to the ground or built onsite, et cetera, which
would have a deeded. So (···0.8s) understand the mobile home and the way that we're talking about going into a park on leased
land, et cetera. Most of the time there are some states to do things differently.
Not a lot of states do things differently, but for the most part, they may start as personal property. And with personal property,
the valuation of it is different. The taxation of it's different. Where you pay the tax is different. You, you pay, um, D M V in most
cases, the, the personal property tax for a mobile home where you would pay the, um, tax department, the going through the
assessors, the county of the city, et cetera, for real property. So it can become real property, not that it's imaginary otherwise,
but it's the difference between personal property and real property as far as how it is attached to the ground or what might
need to be done for a personal property.
Um, mobile home being converted to real property, going through a process. Uh, we'll talk about a little bit more about that
later. But understand personal property is different than real property. The financing for personal property is different than
financing for real property in many cases.
That's starting to change a little bit, but we'll get into that a little bit more going forward. Okay? So just keep that in mind. Um,
but now let's address the elephant in the room. (···0.9s) So Pip had mentioned this in a previous module that there are some,
uh, misconceptions or people's perception about, you know, what mobile home parks are. I'm gonna try to change that or at
least update your thinking or show you how it got there and how it could change going forward and so on.
But, uh, sometimes people get caught up in, well, the quality of the occupants isn't there. Well, there are different types of
mobile home parks that have different types of, um, living styles that are there, just like there are with apartments. I think a lot
of people can understand with an apartment community, sometimes there's affordable housing, housing by, uh, necessity
versus housing by choice, where you have, um, market rate apartments.
(···0.9s) So with market rate apartments, and I just noticed my, uh, thing has changed here. So (···1.0s) there, so market rate
apartments, um, that's usually where you see the people will, you know, they could go out and buy a home if they wanted to.
(···0.5s) And in those cases, um, they've chosen maybe some lifestyle aspect to the place that they're choosing to live. So maybe
there's swimming pools or tennis courts or clubhouses and things like that. It's more built around the lifestyle, okay? When you
start to get into the, the housing by necessity, rental renters by necessity, you sometimes see those amenities going away.
Maybe it's a no frills kind of thing, because more than all the, uh, the amenities is the affordability that's important. So the
emphasis for the residents is quite different. It's the same thing with mobile home parks. There are lifestyle communities.
(···0.9s) So whether you call the manufacture how housing communities or mobile home parks, either way there are affordable
side, the affordable side of those parks, and there is a lifestyle side, and investors will sometimes, um, invest in one or the other
depending on their business model.
Okay? So the quality of the occupants, I don't know about you guys, but (···0.6s) there are a lot of people (···0.5s) that live in
(···0.7s) locations because they've got a great view or it's, it's the best convenience to where they want to be.
(···0.7s) And people like from back in the day, and I'll show you some p photos in a future one, but people back in the day
(···0.7s) had this as a luxury, being able to have a mobile home in a mobile home park. (···0.6s) We'll talk about that, but it was a
luxury, okay? What happened over time is the necessity for affordable housing. (···0.5s) And that's where people are thinking,
well, they, they don't make as much money and, you know, they, they have a different living standard and I wouldn't live that
way, or that's, that's the mentality that people have kind of graduated with the thought over time.
But I can tell you, um, having run probably one of the more expensive mobile home parks, uh, or overseeing the, the
management of it, um, more expensive mobile home parks. And it wasn't in Florida or California or anything. It was in an area
where you had a lot of engineers and, um, folks that were pretty well off in that part of the, the county, (···0.6s) and they had
the ability to get a house if they wanted to, but there were things that they didn't want to go along with that, which one of the
things was how difficult it might be as far as mortgages went, um, but wanting a piece of land that they could, you know, have,
uh, some (···2.6s) customizing of what they wanted on there, whether it was a garden or, you know, a garden with fruit or a
garden with flowers, or, uh, something that they could do on their own that you couldn't do with an apartment community.
Um, and being able to have a home that you can call your own (···0.5s) and some of the things that went with that.
But when you added the lot rent and you added the home mortgage, it was way more than a lot of the stick-built houses in the
neighborhoods around that, which was a very affluent area. (···0.6s) And so the quality of the occupants wasn't so much in how
much they made or how they lived or anything like that in those parks. It was (···1.0s) the perception that came from how well
it was managed. So, and I've said this, and I don't know if I've said it in the, the, um, marketing, or I'm sure that I will say it at
some point multiple times, but the profitability in many of the commercial properties is in how well it's managed, because
that's also an indication of other people wanting to be there.
I will talk about more of that when we get into the mobile home park side of things. But if you are (···0.6s) someone who is, um,
managing a park and (···0.6s) paying attention to who's coming in, um, holding it to certain standards (···0.5s) and making sure
that everybody is, is able to expect that the others that are coming in are gonna be held to the same standards that they are,
then you start to see changes in these things.
And you'll, we'll talk about parks that are turnkey, where they're ready to go, it's already managed well and you're just buying it
and you can even buy it at, uh, you know, the, the value that is, uh, attributed to it as long as it's performing, uh, on the, um,
return on investment side. (···0.8s) But that would be a turnkey park. And then there's a turnaround park where it hasn't been
running the way that it should have been.
(···0.7s) And we'll talk about that later too. It's, um, it's usually the people that are running the park that are not holding the
others up to the standards that they should, that affect how people see this, uh, group of, of folks that are really living within
their means and (···0.5s) in an affordable situation as opposed to lifestyle. It's the, it's the affordable parks that are getting and,
uh, residents that are getting the, the brunt of the, the, um, reputation thrown at them as opposed to, you know, all the movie
stars and everybody that are in the other parks.
Uh, the other far part of this is difficulty to manage the, the folks that are in the parks, not. So it (···0.6s) is, you know, it, it, it's
going to take effort no matter what, but when you put systems in place and when you are consistent, when you're fair and firm
across the board, which is I something I very much believe in, be fair, but firm, then you can make sure that those things are not
a problem.
(···0.6s) And I, I think especially about this one, uh, situation in (···0.7s) one of the parks (···0.9s) where we, I (···1.0s) we had
some ringleaders, you know what ringleaders are, right? Ringleaders are the ones that everybody turns to and they see what's
going on and they go, oh, well they got away with it, or they got away of it with it. 'cause they, it is them, whatever. (···0.7s) And
I, I might have some stories that could probably (···0.9s) help you buy into some of these, these misconceptions, but they are
not the rule, they're the exceptions.
And I wanna tell you how to, to quash them so that they're not a problem. Um, but there, there were a couple of neighbors that
used to be friends with each other. Their homes were end to end where they, the kitchen and the one faced the bedroom on
the other. And as you went down the road, you know, you could see the whole, uh, side of the, the homes there. Um, they,
they were friends at one point (···0.5s) and I don't know what happened.
I don't know, you know, how they fell out, but all of a sudden it was each one of them trying to one up the other and then
coming to the office and trying to tell me that, you know, this one's doing this or this one's doing that. And you get caught up in
that aspect of trying to manage these things. Everybody else is watching though. Okay, (···0.7s) so here's the thing. When
you're, and we will talk about these, um, rules, some of these rules later on, but when you are handling evictions, (···1.0s) it's
usually pretty straightforward when that eviction is because somebody didn't pay their rent lot rent or apartment rent or
whatever.
It's a little bit more involved when you get into what's called a objectionable tenancy, it means that they're doing something
that they agreed not to do, not to cause problem problems, et cetera. (···0.7s) And it's really important from a management
standpoint that you, (···1.0s) that you, um, document all of these things. And so the first thing (···0.5s) management-wise I'll tell
you to do is make sure everybody puts their complaints in writing and then you have a case that you start building up.
But we'll set all that aside now. And I'll tell you this, the kids from the one hou (···0.7s) or one home were riding in the gravel of
the driveway of the lady next door who lived on her own, (···0.5s) used to all be friends, they were riding obscenities in the
gravel on her driveway. (···0.6s) And then she would do something back to them and they would keep escalating. One day they
put a a not so, um, not so nice picture in the kids' bedroom so that when she looked out her window doing dishes, she saw
something that people don't wanna see.
And it got to the point where it was just enough and they hadn't heat all heated all the warnings from then. (···0.6s) And so it
got to the point where I took them to, uh, evictions court to court basically for objectionable tenancy. (···0.6s) And to
everyone's surprise, they were no longer allowed the privilege of keeping their homes in this very nice park. It was like I was
started to say before one of the more expensive parks in that area, the only one that was um, having a higher lot rent was a 55
plus park down the street.
That was a little bit more, they offered, um, a (···0.6s) few more features, but we intentionally kept that price up. (···0.7s) So
(···0.8s) it's, (···0.6s) it's not that it's difficult to manage because it's just a process that you go through, but the thing is that you
have to say what it is going to be and then enforce it. (···0.5s) So (···0.5s) if everybody's held to the same rules and you've got
the process and you understand how to take care of that, which is why we're here telling you about it, um, then it's not that it's
difficult to manage and there are things that you can do.
But the other thing that we'll get into is some states have laws, some counties in some cities have laws that are more protenant.
Now we're gonna say from the get-go that the easiest thing for you to do is not to acquire properties that are going to
be in states that make it difficult for you to manage the way that you need to in order to have the, the asset that you want
performing the way that you want it to.
Okay? So there are times where you might say, based on what needs to be done, (···0.5s) I need to walk away from this park,
this situation or this mobile home opportunity and it doesn't fit my criteria. We'll talk about criteria as well. (···0.7s) So the
other, another misconception is that homes are mobile and that people will leave with them. Well, I gotta tell you that the
majority of the homes, and as a matter of fact, I think it's over half of them that were originally placed (···0.6s) in the home
when they were originally set or in the park, uh, the location that they were originally set are still there.
(···0.7s) And you know, there might be homes that over time have gotten older and it's, or maybe somebody passed away or,
you know, they've been abandoned and you know, the park might want a newer home in there. So there are times when those
might have been taken out, but for the most part, (···0.6s) even if it changed ownership, the home is pretty much still there.
And I know that I have, I, I think I have some, um, some statistics for those things coming up as well, but they're, those mobile
homes are mobile when they got there, not quite as mobile when they're leaving. And it costs somewhere between, depending
on where you are and who you have on your team, somewhere between thirty five hundred and fifty, five hundred to move
those homes out of a park is not as easy as you might think. So unless it's an RV where you know it's already on wheels and
intended to be moved in and out and so on, a lot of these mobile homes that we're talking about, they're not really gonna go
anywhere.
Um, and then another misconception, no one will finance mobile home parks. So when it comes to mobile home parks, I'm
going to tell you that there are, uh, some changes and some big players that have come on the scene that are changing that as
well. (···1.0s) And I'll, I'll, I'll tell you about who that is, uh, in a little bit. (···1.8s) So (···0.7s) a couple more misconceptions, and I
know we're probably running outta time.
I could see pip (···1.4s) a couple more misconceptions that I'll run through here. Um, that mobile homes are expensive to repair.
They're not, I mean, as far as the pitch on the roof, it's a lot easier to repair. Um, you've basically got a steel box and, and the,
the ability to get to some of the plumbing and the electrical and uh, some of the systems that you're going to have to repair is
in a lot of cases easier when you can access the skirting and get underneath the home, um, than, you know, some of the pipes
that have been poured into concrete and or are in very difficult places in, in homes or apartments, buildings, et cetera.
So, uh, depending on, uh, when it was built and, and so on, but (···0.5s) it's, it's not that they're expensive to repair it, it really is
usually quite the opposite. Um, parks have too many restrictions. Parks may have restrictions. That is one of the things that, uh,
comes up that you have to find out what those restrictions are. Can you rent there? Can, can you seller finance, you know, am I,
and uh, am I gonna be able to work on that given that I'm not 55 or older?
Not saying that I'm not, but, uh, anyway, um, some questions that we'll come into in another slide. Uh, lot rents are too
expensive. Again, you've gotta add that in to your equation and there are lot rents that are on average across the country. Uh, I
think the median was somewhere around $280. (···0.7s) If you're in Colorado, automatically jack that up to 700 if you're in
California. Or if you're someplace that has a great, um, park that it's in, it could be 1200 or 2000 or more.
So it really depends on where you are and also the type of mobile home, uh, park or manufactured housing community that
you're in. (···0.9s) And as far as the fact that they don't appreciate that also depends. It's like one of those things that we say as
investors. It depends, well it really does. We're not just trying to put it off. It really does because is it set up as a, um, personal
property kind of situation and on leased land, or is that mobile home being put on a piece of land attached permanently?
Could you go through the process of, um, improving those as well? Um, I think before I, uh, go too much further, (···0.6s) if, if
this is a stopping point that PIP is, uh, wanting to cut off and then go into a next segment that we might do that. 'cause I'm
really bad about doing that, but, uh, PIP is really good about going. Ah, Vic, come on.
So, So (···2.2s) are, are we gonna see him on the next video? Is that what's on the next video? Maybe you already said that I
wasn't paying attention. Yeah, we're, we are going to continue a little bit more about, um, some of these misconceptions get
into some, uh, more (···0.6s) definition of, of, um, who is getting involved these days, why you're gonna see a, a change in the
interest in mobile homes and mobile home parks. Um, and, you know, some history and a little more definition of some of the
types of housing that falls under our categories.
See you guys on the next video. (···1.1s)
(···1.5s) Welcome back. We just got done talking about the seven Rules of investing. Why do we wanna do Real Estate (···0.6s)
and the Cashflow Quadrant? Uh, the last thing we wanna do to get us, uh, as we get into our mobile home investing here,
mobile home park investing, is to talk a little bit about market cycles. Now, you could talk about these for days, and some
people will tell you they can predict this. They can predict that there's a lot of unknowns with market cycles, although there are
some signs that you can read, (···0.7s) and unfortunately, sometimes you don't even know where you're at on this cycle (···0.7s)
until you're already almost past it.
And there's no doubt about that. (···0.5s) And Vicki's gonna talk about market cycles a little bit. I wanna talk about it a little bit
just from an emotional standpoint. (···0.6s) And what you're going to see is (···0.9s) it just comes down to the same mentality.
We wanna buy low, sell high, buy low, sell high. That's always our goal. (···0.6s) Unfortunately, it's not always a perfect scenario.
And so when the market's at its highest peak, that's when there's the most risk.
But I cannot stress this enough. (···0.6s) Just because the market is at a high peak doesn't mean you don't want to be educating
yourself on how to buy. Because what you do is, when we look at this market, uh, cycle here, Vicki, can you see my mouse on
there at all? (···1.0s) No, I don't. Okay. So where it says, at the very top point up there, maximum risk point of most financial or
maximum financial risk, (···1.7s) if we're waiting until we get down to where it says maximum opportunity, if we're waiting
down there till we start getting our knowledge on a particular topic, whether it be mobile homes or any type of real estate,
we're it's too late.
'cause it's gonna take you a little time to get your knowledge base in place. Once you have your knowledge, it's much better to
have, what's the old Boy Scout saying? It's much better, much better to be, uh, prepared and not, and not need it, rather than
to not need it and be prepared or no, I didn't say that right. Uh, you know what I meant? And I know some of you guys are
going, this is what he's recording. Yeah, I don't always, (···0.6s) it's better to have it and not need it than to need it and not have
it.
How about that? Something like that. And so we always wanna be prepared for when the market does change. The nice part
about mobile homes, they'll kinda work in any of these sections or any of these situations, certain strategies. And the one
strategy that I always want you to be most careful on is rehabbing properties. (···0.7s) It's the one that probably gets the most
TV time, all the flip your house, flip those houses, whatever they're called, flipping Vegas, all the different programs that are out
there.
(···0.6s) And with a flipping of a property, especially if you're flipping it to sell it, that is probably one of the riskiest strategies
because if you're at the top of the market cycle, if you're there where it says euphoria, I think that's the, that's the word. It says,
you euphoria up there. And if you're there and you're buying a property with the intention of fixing it to flip it to try to make a
profit, what's gonna happen is you get to the top of the market and you're rehabbing. Rehabbing. Now the market starts to
come back down where it says anxiety, and you're in the middle of your rehab.
And now when you're getting ready to sell it, you're now where it says denial. Well, the problem is, if you bought it where
euphoria is, that's at a higher price point than the denial, at least on this graph. So you may be underneath what your retail
value was that you wanted to sell it for. So what can we do at that point? Can we change it into a re a rental? Yes, we can. Can
we change it into a lease option? Yes, we can. So just to understand, we want to have multiple exit strategies on everything that
we do.
Be very careful if you're buying a property with the intention of just fixing it and flipping it, always understand. If you can't fix it
and flip it, you want to fix it and do something else to it, which is rent it out, maybe do an Airbnb, maybe go to a lease option.
What did we say? Rule number two was add value. So you may change the, the use of it so you can add value. So it's very
important that you understand that. Vicki, I know you had some stuff you wanna add on this. We could talk about market cycles
for hours, but I, I want to get you, I wanna get into mobile homes. W what, what's your take?
I know you wanna make some changes or, or change the thought process on this a little bit. Yeah, if you kind of take this same
cycle here, I mean, (···0.5s) one thing I wanna point out is that just because you see this going on, if it ha if it happens this way
in one area, doesn't mean the same exact thing is happening in another area. So markets are different and, and they're their,
uh, timeframe. Like if we could add a timeframe to when it has its ups and downs, it might be years in some places, it might be
months in some places because areas are cyclical.
So, uh, you know, your, your high sales might be in the spring, up in the northeast, but exactly the opposite when it's really hot
down in the southeast and vice versa. So, you know, there, there are cycles that happen inside of markets and markets that are
different, different things are happening in the cycles across the country. But if you were to look at this, um, this wave that
we've got going on here, the ups and downs here, and think of this as the prices, the price point.
Um, one of the things that we watch as we're going into markets, and not just for individual homes, not for mobile homes as
much as we would for individual homes, uh, but also for, uh, an asset class. This would happen for an entire class of assets, like
a mobile home, uh, mobile home park would be an asset class, apartment community or, um, office buildings, et cetera. So
there could be different things happening with different asset classes in the same market. So if we're looking at this and we're
saying, all right, prices are going up, what we're, what we're really realizing is the demand for that is going up.
And the way that we know, there's so many people that talk about trying to time the markets. Well, the way that you know,
where you are in a market is if you've been watching the prices go up for a while, (···0.5s) and then you start to get to the, the
point where they're, it's balancing out. It's not taking, or things aren't selling as fast as they used to. And the, the, it's kind of
reached its top point in the market as far as the price that you can get for something.
(···0.6s) And what is also happening is that more inventory is usually coming into that market at the same time because they go,
oh, hey, everybody wants houses, or, oh, hey, everybody wants mobile homes. Let's, let's manufacture some more. And you
get, um, inventory dumped into the market, and then it spreads out over the demand. So then you'll start to see, as the supply
catches up with the demand, you start to see things balancing out. Maybe the prices are starting to go down because it's an
indication that there's, uh, a change happening, a shift happening there.
But, and, and then of course, you know, when we get down to the bottom here where it says hopelessness, it's not
hopelessness for us because that's where the prices have gone down. And we start stepping into the market where everybody
has been going away for a while. And as investors as we're buying up, it starts to create a little bit of a demand there on top of
the fact that people in general who are buying for themselves are saying, Hey, I think it's time to step into the market too. So
that then you see the trend start to go up again, again, it's a, uh, an indication of demand, but just because we're at the top of a
market as far as the the prices go, doesn't mean that you necessarily are stepping out of that either.
Because here's the other side. While this might represent what the average prices are for something, we are never trying to be
on that line. We're always trying to be a little bit lower than what that price is. And that's what PIP was talking about before as
far as buying at a discount, making sure that we are not buying at market price. (···1.0s) In some cases it might make sense if it's
performing the, the level that you want to, but we're always trying to get a discount.
So we're building in our, our equity when we do that. So don't get caught up in, oh, I better buy now. You better buy at the right
price and watching what's going on as far as the market trends in your local area with regard to how long is it taking for things
to sell, and are the prices going up or down? You know, you, you're always gonna be watching those trends so that you can see
what's happening in your local markets.
So that's just kind of what I wanted to point out there. Well, and there's so many indicators for that. One of the things I hear
Vicki keeps saying is, you know how long things are on market, there's some verbiage that they use in the industry. And you can
ask any realtor, what are the days on market d o m days on market in your area? If you're looking in an area outside of where
you live, maybe you live in, (···0.9s) in Missouri and you wanna buy property in Florida, or whatever it is, (···0.6s) you wanna
know what are the days on market in that area?
And one of the things I can guarantee you is that's gonna change city by city, area by area. You could go to a city in one
neighborhood, made days on market, maybe 30 days. You could go literally a mile or two miles away from that neighborhood,
and it could be, you know, six months on market. It just, And it's, and it's super important that you understand that because it
works into your holding and your carrying costs, your holding time in your carrying costs. Because if you know that it's gonna
take 60 days or 90 days for that average product in that average market, then you've gotta say, okay, I'm not gonna sell it in 30
days.
I don't care what they say on HD H G T V, right? So I've got a plan for the 60 days or the 90 days worth of taxes that are gonna
be due of utilities that are gonna have to be paid of, of interest, that's gonna be due on my note if I'm borrowing money from
somebody. Um, so, and, and where is that gonna put me when I'm finished with this product? Am I gonna be in the middle of
the winter where there's snow, wherever I'm doing it, or is it gonna be great because by the time I finish this, it's when my
market normally picks up in the, it's typical cycles.
So it's, it's really important that you understand these aspects too. Oh, (···0.6s) it's huge. And I, I mean, I can give you all kinds of
stories. I had a student one time who bought a property the 1st of October, and it was a single family house, and he's in
Canada, so you guys know the weather, it's different than it is in where, you know, Vicki's at in Florida. And so the property's in
Canada, it's 1st of October. I said, what's your plan on this? I'm gonna rent it out, or I'm gonna, I'm gonna rent. I'm gonna fix it
up and sell it.
I said, okay, be be aware. You may need to fix it up and rent it out. He goes, why is that? I said, well, how long of a renovation
do you have? He said, it's only gonna take me two weeks, maybe three weeks total. Great. Well guess what? He got in there on
October 1st, went, got ready to renovate it and everything that he thought was gonna take two weeks, took four weeks, then it
took eight weeks. Guess when he got that property ready to put on the market second week of December, snow is everywhere.
I'm not thinking, I'm thinking he, if he, if he got, if he'd have got it on the market November one, (···0.5s) definitely probably had
a good chance of selling it before it got too crazy.
But the middle of December, nobody's buying houses right before Christmas. Nobody wants to buy houses when there's snow
all over the place. So he ended up having to rent that property. So you want to have multiple exit strategies and everything that
you do, but that's the, you know, the educated investor can give you that, those little tips and tricks or whatever it is. I don't
even think it's that big of a, that's that big of a tip or trick. But nonetheless, if you don't know what you're doing and all you're
doing is getting your information off H G T V and you think you can flip your house in one hour, just like they do it there, then
you're never gonna do this business at a higher level.
So that's why you're getting educated at a higher level. And that's why we keep using the repetition of market cycles, the rules
of investing, the cash flow quadrant. 'cause it doesn't matter what your strategy is, those will all play right into it. So, and, And
as investors too, we, we think differently, or if you don't already, you will. Because when you see that low point there, or when
you see that those, um, December months in an area of the country or in another country where it's not typically the time that
people want to sell because the demand is not there, it is sometimes the best time for us to buy.
Because if you are in a position where maybe you've got a line of credit or you've got the resources to be able to stack up
properties that you can acquire, and you know that they're gonna, and you've already planned that they're gonna sit there for a
few months, maybe you're gonna get them ready. But it sometimes that's what we'll do is acquire properties that we know will
sit there through those winter months, (···0.6s) and then we've got them at a great price because we got them when the people
that had to sell that needed to sell sold them at a really good price because they, they weren't in the middle of the, the frenzy
of the, the spring or better weather.
Here. Here's a little tip or trick for you. Um, one of my favorite days to make a lot of offers on properties is the day after
Thanksgiving. (···0.8s) It's a great day because nobody's thinking about selling properties, then they're thinking about the Turkey
dinner that they just have, or the Turkey that they're gonna have coming up for the weekend, or they're watching football, or
they're out shopping or whatever they're doing.
And nobody's thinking there's gonna be much activity on that day, which means you can get offers on the table that other
people aren't even thinking about. Yep. And so I've gotten some great opportunities, some great deals by making offers the day
after Thanksgiving. And that just comes down to that old adage, do things that other people aren't doing to get a result that
other people aren't getting. Yep. And it's like (···0.6s) going, like going to auctions. You go to auctions, you know, when they
don't have them online and they have them physically, again, when you go to the auctions on the worst weather days, nobody
wants to go, 'cause Oh, the weather's bad.
You know, it's gonna take forever to park, and they'll have to walk in the rain or the snow or whatever it happens to be. Those
are the best times to go. So, (···0.8s) And, (···0.6s) and it's just, and it's gonna, that's gonna be a great segue. I'll say the quote
again, do what do do what other people aren't willing to do. And you're gonna get a result that other people aren't willing or
that aren't, aren't, aren't gonna get, which is why mobile homes, (···0.6s) many investors, many people, they turn their nose up
as soon as you hear it. And so we're gonna start to jump into our mobile home training, and that's a great segue because it's a
different type of property investing than most people would even think about doing.
So I'm gonna let Vicki take this away, and Vicki, I'm gonna be right here watching you if you need me on anything. (···0.7s) All
right, (···1.7s) so let's do this. Let's talk about mobile homes and mobile home parks. I'm gonna get into some of the, uh,
technical aspects of it. I'm gonna get into a few things. And you might say, you know, well, why do I need to know these things?
(···1.0s) And, you know, we, we show me the numbers and everything else, we will get to all of that.
But in the beginning, there's some mental preparation for you and possibly, quite possibly you might use some of this material
to put into your, um, credibility package so that you can talk to other investors that you might wanna partner with, either on
mobile homes or mobile home parks, and taking some of this information, um, helping change other people's minds or
perceptions about it. Because people's perceptions are their reality, right or wrong. It doesn't matter what you think about it,
their perception is their reality.
And so we wanna talk about, um, mobile homes, mobile home parks, but they're also known as manufactured housing (···0.5s)
and manufactured housing communities. Now, that can be a mouthful. It's kind of like the difference between calling somebody
a tenant and a resident. There's a, a perception or a connotation that goes along with it. The reason that we speak a certain
language as investors, like when we talk about tenants, it's not, you know, in our marketing, we still wanna say residents, but
tenants, landlord, tenant law is the basis for a lot of the things that we do.
And so that's why we draw back to, uh, calling (···0.7s) people, tenants, basically. And we also say units, when in all of our
marketing we're gonna be saying homes or, you know, something of that effect. But we do speak in terms of units, whether
that unit is a lot, whether that unit is a house or a mobile. Home is still a unit with regard to the way that we analyze things. So I
wanna put that out, that out there. But in the industry, it really matters to a lot of the people in those industries, whether you
called something a manufactured house or manufactured home or a mobile home.
So we're gonna get into the that in, in a little bit of depth. Uh, no, a lot of depth in the next few modules, uh, so that you can
get a feel for the language who you're talking to, what the perception is, um, and how not to rub somebody the wrong way. But
I'm gonna tell you right now that when you see mh, (···0.7s) it makes it easy for me to say MH or (···1.0s) M H P, because mobile
homes or manufactured housing, they'll start with mh.
So the key reasons. But (···0.5s) once I un, once I explain a few things, you'll understand. Um, it's, it's still mobile homes in a
sense. Um, in some cases with manufacture housing, it's not so mobile and we're, we will get into that, okay? But for the
purposes going forward, you'll see this MH m h P, but I'm gonna trust that you're gonna listen and that you'll understand the
differences as we go forward.

(···0.7s) So as we go forward, uh, this is kind of funny, but, um, as we go forward, I do want to, uh, take care of some of the
elephant in the room kind of things. Um, and actually before this, I wanna talk about a couple things too. Um, we're, we're
gonna learn the true differences between mobile homes and manufactured housing shortly, but the, uh, basically we're going
to understand that housing built offsite, housing built offsite in a factory is manufactured.
I think that's understood. Um, if it's pulled down the road by a truck, then it's pretty much mobile, isn't it? (···0.6s) There are
some things that are prefabricated, and those things may be installed in such a way that they're attached permanently to the
ground, and they're not gonna be moving after that. So they're not so mobile after that. Uh, once they're attached that way,
when they're built on the site that way they're, they're not moving again.
But there are some that could be moved with the right equipment. So, we'll, we'll get into some of those differences. The most
distinguishing factor that we have to understand, uh, and that you should understand as a knowledgeable investor is that
(···0.9s) the, in the industry had some standards apo, uh, uh, imposed on them back in the mid seventies, and that affects the,
the minimum quality that all manufactured homes are gonna be held to going forward.
Um, so, and one other thing I wanted to point out before we get to the elephant in the room here. Uh, mobile homes, (···1.5s)
they start, they may start out as personal property. And personal property is basically like your car is a pers is a type of personal
property, a vehicle, right? And when that car is built, it has a, um, it ha it has a certificate of birth, basically like you do when
you're born.
But, um, there is a, uh, an ownership or a, a manufacturing aspect to that. (···0.6s) And with (···1.1s) that (···0.8s) personal
property comes with a title rather than like a home that's, uh, that is a affixed to the ground or built onsite, et cetera, which
would have a deeded. So (···0.8s) understand the mobile home and the way that we're talking about going into a park on leased
land, et cetera. Most of the time there are some states to do things differently.
Not a lot of states do things differently, but for the most part, they may start as personal property. And with personal property,
the valuation of it is different. The taxation of it's different. Where you pay the tax is different. You, you pay, um, D M V in most
cases, the, the personal property tax for a mobile home where you would pay the, um, tax department, the going through the
assessors, the county of the city, et cetera, for real property. So it can become real property, not that it's imaginary otherwise,
but it's the difference between personal property and real property as far as how it is attached to the ground or what might
need to be done for a personal property.
Um, mobile home being converted to real property, going through a process. Uh, we'll talk about a little bit more about that
later. But understand personal property is different than real property. The financing for personal property is different than
financing for real property in many cases.
That's starting to change a little bit, but we'll get into that a little bit more going forward. Okay? So just keep that in mind. Um,
but now let's address the elephant in the room. (···0.9s) So Pip had mentioned this in a previous module that there are some,
uh, misconceptions or people's perception about, you know, what mobile home parks are. I'm gonna try to change that or at
least update your thinking or show you how it got there and how it could change going forward and so on.
But, uh, sometimes people get caught up in, well, the quality of the occupants isn't there. Well, there are different types of
mobile home parks that have different types of, um, living styles that are there, just like there are with apartments. I think a lot
of people can understand with an apartment community, sometimes there's affordable housing, housing by, uh, necessity
versus housing by choice, where you have, um, market rate apartments.
(···0.9s) So with market rate apartments, and I just noticed my, uh, thing has changed here. So (···1.0s) there, so market rate
apartments, um, that's usually where you see the people will, you know, they could go out and buy a home if they wanted to.
(···0.5s) And in those cases, um, they've chosen maybe some lifestyle aspect to the place that they're choosing to live. So maybe
there's swimming pools or tennis courts or clubhouses and things like that. It's more built around the lifestyle, okay? When you
start to get into the, the housing by necessity, rental renters by necessity, you sometimes see those amenities going away.
Maybe it's a no frills kind of thing, because more than all the, uh, the amenities is the affordability that's important. So the
emphasis for the residents is quite different. It's the same thing with mobile home parks. There are lifestyle communities.
(···0.9s) So whether you call the manufacture how housing communities or mobile home parks, either way there are affordable
side, the affordable side of those parks, and there is a lifestyle side, and investors will sometimes, um, invest in one or the other
depending on their business model.
Okay? So the quality of the occupants, I don't know about you guys, but (···0.6s) there are a lot of people (···0.5s) that live in
(···0.7s) locations because they've got a great view or it's, it's the best convenience to where they want to be.
(···0.7s) And people like from back in the day, and I'll show you some p photos in a future one, but people back in the day
(···0.7s) had this as a luxury, being able to have a mobile home in a mobile home park. (···0.6s) We'll talk about that, but it was a
luxury, okay? What happened over time is the necessity for affordable housing. (···0.5s) And that's where people are thinking,
well, they, they don't make as much money and, you know, they, they have a different living standard and I wouldn't live that
way, or that's, that's the mentality that people have kind of graduated with the thought over time.
But I can tell you, um, having run probably one of the more expensive mobile home parks, uh, or overseeing the, the
management of it, um, more expensive mobile home parks. And it wasn't in Florida or California or anything. It was in an area
where you had a lot of engineers and, um, folks that were pretty well off in that part of the, the county, (···0.6s) and they had
the ability to get a house if they wanted to, but there were things that they didn't want to go along with that, which one of the
things was how difficult it might be as far as mortgages went, um, but wanting a piece of land that they could, you know, have,
uh, some (···2.6s) customizing of what they wanted on there, whether it was a garden or, you know, a garden with fruit or a
garden with flowers, or, uh, something that they could do on their own that you couldn't do with an apartment community.
Um, and being able to have a home that you can call your own (···0.5s) and some of the things that went with that.
But when you added the lot rent and you added the home mortgage, it was way more than a lot of the stick-built houses in the
neighborhoods around that, which was a very affluent area. (···0.6s) And so the quality of the occupants wasn't so much in how
much they made or how they lived or anything like that in those parks. It was (···1.0s) the perception that came from how well
it was managed. So, and I've said this, and I don't know if I've said it in the, the, um, marketing, or I'm sure that I will say it at
some point multiple times, but the profitability in many of the commercial properties is in how well it's managed, because
that's also an indication of other people wanting to be there.
I will talk about more of that when we get into the mobile home park side of things. But if you are (···0.6s) someone who is, um,
managing a park and (···0.6s) paying attention to who's coming in, um, holding it to certain standards (···0.5s) and making sure
that everybody is, is able to expect that the others that are coming in are gonna be held to the same standards that they are,
then you start to see changes in these things.
And you'll, we'll talk about parks that are turnkey, where they're ready to go, it's already managed well and you're just buying it
and you can even buy it at, uh, you know, the, the value that is, uh, attributed to it as long as it's performing, uh, on the, um,
return on investment side. (···0.8s) But that would be a turnkey park. And then there's a turnaround park where it hasn't been
running the way that it should have been.
(···0.7s) And we'll talk about that later too. It's, um, it's usually the people that are running the park that are not holding the
others up to the standards that they should, that affect how people see this, uh, group of, of folks that are really living within
their means and (···0.5s) in an affordable situation as opposed to lifestyle. It's the, it's the affordable parks that are getting and,
uh, residents that are getting the, the brunt of the, the, um, reputation thrown at them as opposed to, you know, all the movie
stars and everybody that are in the other parks.
Uh, the other far part of this is difficulty to manage the, the folks that are in the parks, not. So it (···0.6s) is, you know, it, it, it's
going to take effort no matter what, but when you put systems in place and when you are consistent, when you're fair and firm
across the board, which is I something I very much believe in, be fair, but firm, then you can make sure that those things are not
a problem.
(···0.6s) And I, I think especially about this one, uh, situation in (···0.7s) one of the parks (···0.9s) where we, I (···1.0s) we had
some ringleaders, you know what ringleaders are, right? Ringleaders are the ones that everybody turns to and they see what's
going on and they go, oh, well they got away with it, or they got away of it with it. 'cause they, it is them, whatever. (···0.7s) And
I, I might have some stories that could probably (···0.9s) help you buy into some of these, these misconceptions, but they are
not the rule, they're the exceptions.
And I wanna tell you how to, to quash them so that they're not a problem. Um, but there, there were a couple of neighbors that
used to be friends with each other. Their homes were end to end where they, the kitchen and the one faced the bedroom on
the other. And as you went down the road, you know, you could see the whole, uh, side of the, the homes there. Um, they,
they were friends at one point (···0.5s) and I don't know what happened.
I don't know, you know, how they fell out, but all of a sudden it was each one of them trying to one up the other and then
coming to the office and trying to tell me that, you know, this one's doing this or this one's doing that. And you get caught up in
that aspect of trying to manage these things. Everybody else is watching though. Okay, (···0.7s) so here's the thing. When
you're, and we will talk about these, um, rules, some of these rules later on, but when you are handling evictions, (···1.0s) it's
usually pretty straightforward when that eviction is because somebody didn't pay their rent lot rent or apartment rent or
whatever.
It's a little bit more involved when you get into what's called a objectionable tenancy, it means that they're doing something
that they agreed not to do, not to cause problem problems, et cetera. (···0.7s) And it's really important from a management
standpoint that you, (···1.0s) that you, um, document all of these things. And so the first thing (···0.5s) management-wise I'll tell
you to do is make sure everybody puts their complaints in writing and then you have a case that you start building up.
But we'll set all that aside now. And I'll tell you this, the kids from the one hou (···0.7s) or one home were riding in the gravel of
the driveway of the lady next door who lived on her own, (···0.5s) used to all be friends, they were riding obscenities in the
gravel on her driveway. (···0.6s) And then she would do something back to them and they would keep escalating. One day they
put a a not so, um, not so nice picture in the kids' bedroom so that when she looked out her window doing dishes, she saw
something that people don't wanna see.
And it got to the point where it was just enough and they hadn't heat all heated all the warnings from then. (···0.6s) And so it
got to the point where I took them to, uh, evictions court to court basically for objectionable tenancy. (···0.6s) And to
everyone's surprise, they were no longer allowed the privilege of keeping their homes in this very nice park. It was like I was
started to say before one of the more expensive parks in that area, the only one that was um, having a higher lot rent was a 55
plus park down the street.
That was a little bit more, they offered, um, a (···0.6s) few more features, but we intentionally kept that price up. (···0.7s) So
(···0.8s) it's, (···0.6s) it's not that it's difficult to manage because it's just a process that you go through, but the thing is that you
have to say what it is going to be and then enforce it. (···0.5s) So (···0.5s) if everybody's held to the same rules and you've got
the process and you understand how to take care of that, which is why we're here telling you about it, um, then it's not that it's
difficult to manage and there are things that you can do.
But the other thing that we'll get into is some states have laws, some counties in some cities have laws that are more protenant.
Now we're gonna say from the get-go that the easiest thing for you to do is not to acquire properties that are going to
be in states that make it difficult for you to manage the way that you need to in order to have the, the asset that you want
performing the way that you want it to.
Okay? So there are times where you might say, based on what needs to be done, (···0.5s) I need to walk away from this park,
this situation or this mobile home opportunity and it doesn't fit my criteria. We'll talk about criteria as well. (···0.7s) So the
other, another misconception is that homes are mobile and that people will leave with them. Well, I gotta tell you that the
majority of the homes, and as a matter of fact, I think it's over half of them that were originally placed (···0.6s) in the home
when they were originally set or in the park, uh, the location that they were originally set are still there.
(···0.7s) And you know, there might be homes that over time have gotten older and it's, or maybe somebody passed away or,
you know, they've been abandoned and you know, the park might want a newer home in there. So there are times when those
might have been taken out, but for the most part, (···0.6s) even if it changed ownership, the home is pretty much still there.
And I know that I have, I, I think I have some, um, some statistics for those things coming up as well, but they're, those mobile
homes are mobile when they got there, not quite as mobile when they're leaving. And it costs somewhere between, depending
on where you are and who you have on your team, somewhere between thirty five hundred and fifty, five hundred to move
those homes out of a park is not as easy as you might think. So unless it's an RV where you know it's already on wheels and
intended to be moved in and out and so on, a lot of these mobile homes that we're talking about, they're not really gonna go
anywhere.
Um, and then another misconception, no one will finance mobile home parks. So when it comes to mobile home parks, I'm
going to tell you that there are, uh, some changes and some big players that have come on the scene that are changing that as
well. (···1.0s) And I'll, I'll, I'll tell you about who that is, uh, in a little bit. (···1.8s) So (···0.7s) a couple more misconceptions, and I
know we're probably running outta time.
I could see pip (···1.4s) a couple more misconceptions that I'll run through here. Um, that mobile homes are expensive to repair.
They're not, I mean, as far as the pitch on the roof, it's a lot easier to repair. Um, you've basically got a steel box and, and the,
the ability to get to some of the plumbing and the electrical and uh, some of the systems that you're going to have to repair is
in a lot of cases easier when you can access the skirting and get underneath the home, um, than, you know, some of the pipes
that have been poured into concrete and or are in very difficult places in, in homes or apartments, buildings, et cetera.
So, uh, depending on, uh, when it was built and, and so on, but (···0.5s) it's, it's not that they're expensive to repair it, it really is
usually quite the opposite. Um, parks have too many restrictions. Parks may have restrictions. That is one of the things that, uh,
comes up that you have to find out what those restrictions are. Can you rent there? Can, can you seller finance, you know, am I,
and uh, am I gonna be able to work on that given that I'm not 55 or older?
Not saying that I'm not, but, uh, anyway, um, some questions that we'll come into in another slide. Uh, lot rents are too
expensive. Again, you've gotta add that in to your equation and there are lot rents that are on average across the country. Uh, I
think the median was somewhere around $280. (···0.7s) If you're in Colorado, automatically jack that up to 700 if you're in
California. Or if you're someplace that has a great, um, park that it's in, it could be 1200 or 2000 or more.
So it really depends on where you are and also the type of mobile home, uh, park or manufactured housing community that
you're in. (···0.9s) And as far as the fact that they don't appreciate that also depends. It's like one of those things that we say as
investors. It depends, well it really does. We're not just trying to put it off. It really does because is it set up as a, um, personal
property kind of situation and on leased land, or is that mobile home being put on a piece of land attached permanently?
Could you go through the process of, um, improving those as well? Um, I think before I, uh, go too much further, (···0.6s) if, if
this is a stopping point that PIP is, uh, wanting to cut off and then go into a next segment that we might do that. 'cause I'm
really bad about doing that, but, uh, PIP is really good about going. Ah, Vic, come on.
So, So (···2.2s) are, are we gonna see him on the next video? Is that what's on the next video? Maybe you already said that I
wasn't paying attention. Yeah, we're, we are going to continue a little bit more about, um, some of these misconceptions get
into some, uh, more (···0.6s) definition of, of, um, who is getting involved these days, why you're gonna see a, a change in the
interest in mobile homes and mobile home parks. Um, and, you know, some history and a little more definition of some of the
types of housing that falls under our categories.
See you guys on the next video. (···1.1s)
(···3.1s) Okay, so welcome to this module. This is to do, this has to do with market knowledge as far as the mobile homes. We'll
talk about market knowledge with mobile home parks later on. But right now, you know, a little bit of research is what's gonna
be required on your side. So what kind of things do we need to know? Um, the demand for affordable housing, uh, has
basically, especially the, the properties that are within major metro areas. This has been on the rise for years.
We know this. Um, and manufactured housing can offer a fantastic investment opportunity as well (···0.7s) in those major
metro areas because they can be purchased for relatively low prices, and they can generate cashflow in the form of rent or in
the form of financing (···0.6s) on the resale side, um, or all of these. (···0.5s) So you may or may not wanna invest in your
backyard, um, depending on your investment goals, your local opportunities, your state and local laws, et cetera. (···0.5s) But
you can familiarize yourself with the process using your local market to start with, (···0.6s) and just be open-minded to investing
elsewhere if it makes sense for your business model.
Um, no matter what information we discuss as far as the locations here, you t also have to realize that, (···0.7s) you know,
governments and the, the powers that be change over time, and you still have to verify and stay up with those changes. So, just
because we're talking about something that might be cool to do now in a certain place, you know, there could be a change that
comes along.
And I'll give you some examples of those, um, a little bit later. Uh, some of the things that have changed, even (···0.6s) my
investing too. (···1.0s) So first of all, we wanna think about where in the world, or in our case, you know, probably where in the
country, because the United States tends to have a lot more mobile homes in mobile home living is more acceptable here than
in a lot of other places. I mean, caravan is one thing, but living in a mobile home that is kind of not mobile is, uh, something that
we do a lot here, more than most other places.
Um, and I think that there are a couple of exceptions, but, uh, for the most part we've, we've got a, a majority here. Um, so
where in the country then are they, you know, where, where do we find that this is acceptable? And a good portion of the, um,
housing market and where the, the laws, the rules, et cetera, are going to benefit us? (···0.7s) Well, (···0.6s) we wanna know
where most mobile homes are located. We wanna know where most mobile homes, parks are located.
We want to know, you know, where the highest percentage of, of housing inventory of mobile homes is and what's the highest
average lot rent, uh, especially if we're the, have highest average lot rent if we're from the mobile home park standpoint. But,
um, you know, what's reasonable as far as what we're gonna be paying if we're putting a lot there and we're having to rent
from that park. Uh, what are the friendliest states, you know, who has the fav, the most favorable, favorable laws when it
comes to, uh, landlords and or mobile home parks, et cetera.
So we need to do a little bit of research there. (···2.3s) Other things that we're gonna consider now, think about the people that
are gonna be living in the mobile homes, whether you're renting them, whether you, you're seller financing them, you know,
whether you are renting the lots in the future, you know, when we talk about mobile home parks, but think about the people
that are living in these homes (···0.6s) and what you have to, to consider is the quality of the neighborhoods. Um, are people
gonna wanna live in that area?
(···0.5s) Is there any issue as far as crime or anything that we need to be aware of? Um, school ratings? Well, other than if it's a
55 plus park, they're probably not so worried about school ratings, because that may affect the resale ability of their home, but
honestly, it's where they're probably gonna be living for a while and bringing up the kids. So people tend to put the kids in the
best schools that they can afford. And again, it goes back to affordability. (···0.5s) So (···0.7s) school ratings is something that
we're gonna keep in mind (···0.6s) as far as, you know, wanting to make sure that we have a large pool of people to work with.
The population growth, or at least the stability of the population is something that we want. If you can, if you buy a property
and you think it's a great deal, but the population moves out and there's nobody to replace it, and you have, you know,
vacancy, then that's not a good thing either. (···0.6s) So, and, and that also depends on the type of park that you're in, where
you're, if your property is in a park that is lifestyle oriented and people are moving versus it, it is a, an affordability kind of issue.
You know, there's always gonna be people looking for, um, an affordable living space, but the quality of the, the customer that
you're dealing with might also change too, if the jobs and the population growth are moving out of the area. So there's, there's
reasons behind why we wanna make sure if we're able to choose our (···0.6s) location, where we're gonna be investing, that we
consider these things. Employment is a big part of that. Now, again, maybe not so much when you talk about the 55 plus parks,
because those are oftentimes (···0.6s) folks that may have either pensions or social security or something that's coming in each
month that is going to sustain them.
And that's why they're looking to downsize or get into, uh, affordable, um, places where they know that their retirement dollars
are going to stretch and give them the kind of life or the, the ownership that they're looking for. So outside of that 55 plus,
everything I say, it's gonna depend on whether we're doing market or 55 plus, um, to some level, uh, as far as perspectives of
the, the (···1.0s) renters or owners are gonna go.
So employment outlook is, is big for those people that are, are trying to make their, uh, budget stretch (···0.6s) and for us to
make sure that we've got an employed population or people that have an income, being able to pay for the lot rent or the
purchase of the home or whatever combination that we might be looking at.
Uh, I just mentioned crimes, but crime is, is a huge thing. (···0.5s) And you have to take a look at, you know, what's the activity
in the park? What's the activity around the park? Um, and I know that I'm talking a lot about parks. Uh, you can also look at this
with regard to the area in general, uh, because some of you might be investing in mobile homes or manufactured housing that
is on land, whether it's private, uh, or personal property, or whether it's real property, uh, either way, but that's still going to be
a factor.
Um, and then taxes, you know, what are the real property taxes in that state, in that area versus personal property? And, you
know, is it conducive for us and or our people, uh, to, to live in those areas? Insurance rates vary as well. Um, vacancy rates. Are
there a lot of foreclosures or pre foreclosures in that area in general? You know, how is that going to affect your numbers? Um,
and then landlord tenant laws, these are all (···0.6s) things that we, um, need to keep in mind.
So (···0.9s) the most of it does have to do with the tenant pool, depending on the neighborhood, where the property is located
(···0.5s) and the type of tenants that you attract are going to also (···1.8s) fall into, you know, how, how is this going to be with
regard to the rental rates that I can get and the maintenance expenses that I might, uh, have to incur. Um, so let's, let's talk
about some of those, right?
Actually, (···1.8s) hang on, let me get back to this one. Um, the school ratings, the crime, let's see. (···0.7s) So management,
security, and maintenance costs could also be higher in the communities that have a higher incidents of crime as well. Um, um,
competition. That's another thing I wanted to mention to you. So, the competition as far as the volume of available units is
going to affect the occupancy and the vacancy rates, and they will eventually impact your rates, your rental rates, your
marketing, and other costs too.
Um, and then the landlord tenant laws I kind of mentioned before, they tend to protect the interests of both parties in a rental
agreement, but the laws do vary from state to state. And I will talk, and it's not just state to state, it's also the local
municipalities and the cities too. So I will talk about those in more specifics coming up. Um, if you could just (···1.1s) take a look
at the inventory across the country and say, okay, where do I have enough, uh, people and, um, inventory, in other words, the
homes to work with.
(···0.9s) And the more homes on private land and the more mobile home parks in the area, the better that you're gonna have as
far as inventory. So consider which states are best for operating your business model. What do you wanna do? You're gonna be
thinking about this as we go through, you know, maybe it'll take until the end of the series for you to say, okay, this is, I'm going
to flip, or I'm going to, um, maybe finance some people in there and work with a park, and then I'm gonna work with a park to
the point where maybe I can become the owner of the park.
(···0.6s) We'll talk more about that. So your, your, um, business model is gonna come into play here too. So, pro landlord versus
pro-tenant laws, rent control states, rent control counties, rent control cities, these all come into play. I've got some slides or
some overlays that are gonna be coming up. Um, growing population or at least stable, stable economy, stable employment,
property taxes, inventory of homes. So this is where we're doing our research, okay?
Um, if, if you went out to resources, like if I said, check out, uh, your YouTube or your, um, Google searches and try to find out
where the renter versus, uh, renter versus landlord friendly states are, you might come across something like Rent Cafe. Realize
that the information that you find could be dated at the time that you find it. Okay? (···0.5s) So, and, and I'll explain this, the
things that matter with landlord versus renter friendly, um, states (···0.7s) are things like the eviction process.
You know, if somebody doesn't pay the rent, how easy is it to get them out process-wise? And how long does it take? Okay. We
don't want somebody sitting in our property, you know, (···0.9s) benefiting from living there when we can't get anything, um,
changed as far as that condition because it takes too long, or the process is cumbersome or the people are protected. Um, and
there's a lot of that going on right now in general with the moratoriums, you know, with the, and I think that we're gonna see a
lot of changes coming up with that too, with the moratoriums for people, with the, the covid responses.
Um, it's not gonna be long before, you know, people find out, well, yeah, you, you had some protection, but it was if it was
covid related, not just if you had some kind of general thing that was going on in your life, and then they're gonna have to prove
it. And then (···0.9s) there, there's some changes that are, are gonna come up. Keep in touch with your local investors in your
areas there.
Um, so the eviction process, the, the rent control side of things. Um, if, (···0.7s) if somebody, if a government is trying to tell us,
you know, what we can do as far as raising our rents, how much we can raise them, that could be a big stickler for you as
(···0.7s) far as, you know, being able to keep up with the expenses that it takes to run your park, to, you know, pay your lot rent
if you, if you're responsible for the lot rent (···0.6s) and your person buying the home from you is, um, supposed to be paying
that to you.
(···1.0s) And in that model is basically, uh, I'm kind of getting ahead of the, the models here, but there, there could be a
situation where you might talk to a park owner and say, you know, I, I wanna help you get your park up to, you know, where
you want it to be, what are your goals? (···0.7s) And, um, they might say, well, you know, I'd, I'd really like to have the houses
look better, or, I'd like certain year and above, or, you know, um, I have these visions.
And you say, well, (···1.0s) what if I were to come in and (···0.6s) raise the, the condition of the, the homes that you have here?
We could work something out together, raise the condition of the homes, and I'm going to put people in there that are going to
purchase these homes from me. So I'm basically going to be their bank, but they are going to be renting the lot from you.
(···0.6s) The thing of it is, they're gonna be paying me, so I'll be paying you and you're going to have a guarantee of, uh, your lot
rent coming in.
If we can work together on this. Can we do multiple homes? How many of these do you have? And so that's kind of a, a, a little
bit of a conversation that you might have with them. But so that all being said, so that you understand that there could be a
situation where you're guaranteeing the lot rent on somebody that is paying you (···0.6s) and purchasing a home from you. So if
that's the case, then, you know, (···0.7s) having the ability to raise rents if you're renting or having the, the park, having the
ability to raise rents so that the maintenance of it can, um, stay at a good level.
Those things could be controlled by someone outside of us beside, beside somebody outside of the park owners. (···0.6s) And
there's a couple of states that have gotten their hands in pretty deep on trying to be able to do that. Not just states, but
counties and localities as well. Um, the lease agreements and the terms, sometimes there are, uh, stipulations about what can
be, you know, how long a lease can be, how long, um, the term can be, what the renewal process is, and so on, as well as lease
terminations, how much notice you have to give somebody.
(···0.6s) And, um, one of the ones that's a, a big thorn in my side is the security deposit amounts and the timelines for returning
it, not so much the timelines for returning it. I understand that people need their money back if there's no damages, et cetera.
But if there's damages, you need time to assess what it is, some reasonable amount of time, not that we're trying to hold onto
anybody's money, but the thing that gets me is when you are trying to give somebody a chance because they're, um, credit is
their credit standing or their, um, ability to come up with the, the security deposit or something is usually deficient.
Um, you would turn to the security deposit as a way to kind of shore up (···1.4s) your, your risk, kind of, you know, alleviate it a
little bit by maybe doubling the security deposit or something when the government steps in and says that you're only gonna
be doing X, Y, Z and you're now no longer to able to offer those people, you know, any alternatives other than you fit our
guidelines, or this is it, then, you know, I, I don't, I don't particularly like that.
Um, maintenance requirements, you know, what you are required to do, and you know, what you might be suggested to do
varies from state to state and your ability to get in and even fix anything e even in the sense of an emergency with a, a
reasonable notice of 24 hours or 48 hours. Those are all things that might be dictated by the, the local governments as opposed
to your contract no matter what you put in your contract.
Um, so if you wanna find out what some of the restrictions are currently in the areas that you're interested in, then go ahead
and call some park managers and say, you know, I'm, I'm wondering what, you know, we might be looking at dealing with here,
you know, I'm, um, thinking about doing this in, you know, in this area and wondered you as a park manager, what are some of
the restrictions that you have or do you might even find out whether you've got a, a good property manager on the other kind,
uh, on the other side of the, the line as well.
So, um, the, oh, yeah, let me tell you there, the rent cafe, hold on here. The rent cafe, uh, model here, or the, the kind of look, if
you've been looking at the scale landlord friendly versus the renter friendly legislation (···0.5s) on that purplish kind of color
there. It had New York, you might notice that I've kind of scribbled out New York there.
(···0.8s) So that's because they had that as landlord friendly only in June of a year or two ago, I think it's two years ago now.
They went through and changed things and became more of a renter friendly state statewide. They changed so many of the
rules that I don't even wanna rent to people in New York anymore. And, you know, instead we're, we're changing our models
on how we do those things. But, um, there are a few states that (···0.7s) I probably would shy away from just because of their,
their, uh, renter (···1.0s) friendly status, I guess.
So New York, Oregon, and lots of places in California would be on my list for that. Um, here's, I, I, I kind of took this out of, uh,
one of the pages that I found in Utah (···0.6s) and kind of giving you an idea of what a, um, an eviction roadmap might look like.
Utah was really helpful (···0.6s) on, (···0.5s) on that side as far as, uh, this is how the eviction process is, um, handled in that
state.
But you wanna find out not what is typical of states in general. You wanna find out what is specific to the area that you're going
into. So if you can get something to this level and say, okay, I can live with this, or I can't live with this, or this timeframe is
ridiculous. If I'm trying to get somebody out, then you may very well say, you know, I, (···0.6s) I'm (···0.6s) willing to do (···0.6s)
business here, or I'm not.
(···0.9s) Um, and this is what I was talking about with New York, so that little purpleish color there, you know, that it was saying
landlord friendly. I'm saying, (···0.8s) yeah, New York has changed, and it's possible that other states might change their
legislation too. So be looking out for the news about landlords, about investing, about management in your local areas and how
it's going to affect you.
Um, and I told you that New York is just, just not one of those places that I would do, and I probably wouldn't do Oregon and
California. Now, it doesn't mean that you can't invest there just because I say I wouldn't do it, I'm not you. And so if that's your
backyard and you're okay with the, the way that things are handled in your backyard, you think you can manage it or, you
know, manipulate within it, then that's cool for you too. Okay? Um, there, there are different things that would apply for the
type of investing that I would do there.
I'm more on the affordable housing side. California is more on the lifestyle side. So, and same thing with Oregon, a little bit
more that way too. (···0.6s) So, um, and, and the, the difference in the, the value of the land, if your play is to hold onto
property there as far as a park goes, and then have a, a future use for it when, uh, the value of the land is the, the majority of
the value there, (···0.5s) you know, that might be something to, um, consider. (···0.9s) So your long-term play is gonna come
into, um, your decision making as well (···2.0s) On a state by state basis.
I started doing some research and filling it into a, (···0.7s) a, uh, spreadsheet. And this is one of those deals where PIP always
says, well, if you've got something and you wanna create value, then Pip would like me to make it available to you. (···0.6s) So
I'm gonna write down right now to have the state by state research, at least the template where whatever I've started, you can
go back and add in what you find out about your areas or even update it because by the time you get this, who knows
something could change.
(···0.5s) So the state by state (···2.5s) research template (···1.2s) will be available in this module, the market knowledge (···3.2s)
for you to update. Okay, (···2.5s) I'm making a note of it right now so that it, I'm sure that it makes it to you. Pip's giving me the
thumbs up, right?
Pip, That's exactly right. Any of the, I don't know if you call 'em handouts, but any of the things you'll be able to down
download, we wanna make sure you guys have access to that stuff. Um, and, and, and anything that we give you yet use at your
own discretion, um, anything that we wanna send to you guys, it may change. If you're watching this six months from now, a
year from now, as Vicki just said, the main thing is we want you to have access to as many tools or know that those are out
there, even though that means you go and do some of the work to find 'em yourself. Mm-hmm. (···0.7s) Yeah.
So at least the, the examples will be in there so you know what kind of things you're looking to include. And anytime that you
see that little triangle, it probably means that there's a note that when you get the handout, it'll be in an Excel format. So if
you've got Mac and, and numbers or whatever, make sure that you can read it. Um, it'll mean that you, if you hover over it,
there's probably more information there or there's a another resource there. So state by state going down there, um, general
state information, uh, property tax, and I, I, I think I've got the resource that I pulled the property tax from Wallet Hub.
I put it at the bottom of the page there in case you just can't wait to get it. Um, whether it's landlord friendly, that could be a
matter of perspective, but there's reasons on there, you know, as far as the evictions, the, uh, being able to access the
property, whether or not you can charge late fees and how much, um, how long you have to return the security deposit. All of
those things kind of weighed in as to whether it was landlord friendly. And I put 2021 on there.
You might do an update every year. You might have you or somebody on your team keep up this, um, thing and, and, or this
template, this thing, this, uh, thing that I've created here. (···0.5s) And you might say, okay, as we expand into these other
states, where do we wanna go next? You know, well, what's the best one for us to go next? And, um, and have them keep up
with the, the property taxes, et cetera. And if you go to, to the wallet hub (···0.6s) resource that I, uh, cited there, it'll tell you
how they kind of, um, the methodology is basically, I always look at the methodology.
What methodology did they use to come up with those numbers? Because it's not a specific property tax. Don't forget that
you've got city, uh, county, um, local municipalities in the, in New York City, you've got boroughs. Everybody wants their little
piece of everything. So you might have additional factors there, and you might have a more narrowed down number when it
comes to the property tax factor and how much it's gonna cost. But they used a typical, um, I think it was a $217,000, uh,
purchase price on a house to come up with all of the methodology to, to give you a state by state basis, um, uh, tax number.
And even though if you scroll down on this list, you, you would find that I've marked Texas as a landlord friendly, uh, place
everything else, but the taxes, the, the property tax is a little bit high there, but for all the other things that you're dealing with,
I still think it's more landlord friendly than, than not. And so you might say, well, you know what, based on taxes, I don't agree.
So that's up to you. You can use it however you want to. Um, but yeah, Texas, I would definitely be looking at, uh, mobile
homes and mobile home parks and, and there's a lot of reasons for it, affordability and the, the lack of, uh, desire by the local
government to try to control our lives. So, (···0.7s) you know, you know what's funny is, um, as I was doing this research and
everything, uh, to put together this chart here, and I looking for the resources to, to fill some of the, the blocks in, um, and,
(···0.9s) and as well as just things that you talk about being one investor from the other always kind of come into play (···0.6s)
and (···1.0s) it kind of off on the right hand side, you might see red, red and blue and purple (···0.6s) red states, blue states and
purple.
What do you think that that has to do with (···1.5s) probably politics, right? (···0.6s) So as I talk about things that I like or don't
like with government getting involved, you know, I'm not trying to get political or anything, but it does control what we do with
our business or tries to control some of the things that we do with our business.
(···0.5s) So those states that are Republican are often ones that are not as involved in trying to control everything that business
people do. Those are democratic, are usually more, uh, prone to try to control the, the, the, um, things that we do and might
end up more on the tenant, pro-tenant side of things. And then there are purple states that have kind of a balance between
Republican and, uh, democratic influence, but they may lean one way more than another.
And there, I did find some sites that were talking about that, whether there's a correlation or not, I hadn't really looked at, I did
create, create those columns and kind of mark them according to what was, you know, who was in control at the time that I did
this, just to see did it fall true? You know, what some of those articles were saying as far as, um, how it affected us in, in, in our
investing world.
But you guys can make those correlations later if you want to. Um, and just kind of, that's why people watch so heavily what,
(···0.5s) where things sway with the politics because how is it going to affect them? Are they somebody who's an employee
working for a company or they a company that is trying to, you know, grow and, and, um, especially in investing with, um, our
(···1.3s) landlord tenant laws being affected.
So, uh, anyway, just letting you know, state by state research, this is going to be available to you (···0.6s) and uh, pip is gonna
hold me to that. I know he will. (···1.5s) So not that I've marked all of them on here, but if I was gonna have a, a picture of the
states and just say, okay, where am I thinking about going next? You know, or where if I'm gonna expand my market and try to
make it better than whatever market I'm in right now, where might I potentially do that? So whether you put a little check mark
there, a little x whether you color them in with colors, um, but you can, you can say, okay, these are my landlord friendliest
places (···0.9s) because of, uh, the laws that are there, or maybe because of the inventory and, you know, a few other things.
So I already told you this is me personally not looking at New York for, uh, that, well I say that, but uh, honestly, (···1.0s) the 412
MO mobile home lots that, that were managed under the portfolio that I managed were in New York, and it wasn't that difficult
to deal with when we knew (···1.1s) how to deal with the local judges and, and how they wanted us to present things.
Um, we, let me just explain, (···1.0s) okay, do I have enough time pip or should I wait for the next, (···2.2s) for, should I wait for
the next module? (···1.0s) Let's do it on the next module. We're already about 27 minutes here. So what do you, you're gonna
talk about this, uh, the 400 and some lots in (···0.6s) on, uh, in, in New York on the next module, is that correct?
Yeah. Some of the things that we did to try to change the, the habits that the people had there, um, and make it more, uh,
agreeable to our business model, let me put it that way. Um, we'll talk about that in the next module. So you guys, on the next
video.
(···2.5s) All right, so let's check in with some of the websites that I've been talking about and take a look around at them. I'm
gonna show you a few screenshots, and then we're gonna probably pause, open up our, our website or our browser to get out
to the internet. And then, um, with a, the magic of Pip Doing pause, we'll, we'll go out and explore some of these sites. (···0.8s)
All right. So, um, like I said, we need to know what the area of rents are and how do they compare, because we're gonna be
pricing things in, uh, a way that says, all right, if these same people have the option to, uh, rent an apartment or rent a house,
what would that look like?
And here we're giving them an opportunity to, you know, rent a really nice home with a little piece of land around it that they
can do gardening or, you know, park some things maybe that they couldn't have parked at a, at a, uh, house or, or a (···1.0s)
maybe at, um, in an apartment building. You know, there's, there's always some restrictions.
And I think about, in particular, um, a park, a mobile home park that, uh, allowed boats to be parked in the driveway. And, you
know, so I, I guess you have to find out what the park rules are first. But, um, we're comparing what they have as options and
how what we're offering falls in line with that price-wise and, uh, purchase, as well as rental, as well as, um, the other option
being seller financing that we'll be talking about. So (···0.6s) we've gotta find out what those rents are. So, (···0.5s) one place
that I went to that had a little bit of information, you're gonna have to really (···0.8s) validate what you see here.
Um, but (···0.7s) the (···1.0s) Rent Cafe was one of them. Rent cafe.com. Little bit dated, but I imagine that over time it'll
probably get better and better. (···0.6s) And, uh, it, it had some good graphics and stuff. I'm just not sure about the data that
was there. (···0.8s) So I looked at other sites and, and it wasn't far off. So I, I think it would be okay. But, uh, this is something I
pulled, I think from Rent Cafe right here on the screen.
And it says, what's the average rent in mobile? And then it's got, um, the average rent, the year over year change, the average
apartment size. I was looking for something that was comparable to what, uh, Trulia used to have. Websites change all the
time. By the time you go out to these websites, things may look different. And it may be that you have to ask other people, Hey,
where do you go to to find X, Y, Z? (···1.0s) So (···0.8s) the resources are gonna change.
We'll take a few, a look at a few of them. Um, but, you know, when it comes right down to a particular, um, manufactured
house or, or mobile home, you are going to have to be very specific about it. And you'll probably have to check (···0.7s) more
specific details in that area too. Okay, (···0.5s) so this is kind of like a general area as opposed to the, the, the (···0.8s) mobile
home comparison. (···0.6s) hotpads.com. I like that, that in most areas of the country, it's not (···0.7s) as widespread as I would
like.
I I really want somebody to do, you know, apartments versus houses better than what I've seen lately. Um, I'm sure that it'll be
coming at some point. I just dunno, when, uh, rent a Meter is a pretty good resource. After so many tries, they, they do have
you, uh, want to sign up and, and use it. Whether or not that's good for you depends on how much you're gonna be using it,
how much you need it. Um, sometimes you can go to Zillow. Zillow, Zillow actually (···0.6s) purchased, um, another website that
was really good at holding rental information.
(···0.7s) And so they have incorporated all of that, um, all of that rent data into zillow.com. So we're gonna take a look at that
too. Craigslist, I mean, everybody uses it because it's free. (···0.5s) So you may be able to, to see, hey, if my folks were out there
looking around and they were trying to rent a place, you know, what would they find? And it's gonna be current as far as that
goes.
(···0.6s) So (···0.9s) here are some of the other resources. realtor.com, again, you kind of have to play with the tools and the
filters, (···0.7s) and it's, (···0.9s) it is different in some areas. Um, it's the mls, okay? So realtor.com, realtor.com is tied into the
M L S M L S is the multiple listing service, which is the database that the realtors, all the, the people that are members of the
National Association of Realtors.
It's the database that the realtors maintain through each of their areas that they're in. (···0.5s) And so anybody that would list a
property for rent through a realtor would end up on the M L Ss that this would pull from. They're closely related. realtor.com
says in one of their advertisements that they go out to the m l s and pull the data every 15 minutes. So that's why I kind of use
that, is because if it is on the m L Ss, then this would be probably the fastest pull, the most recent or freshest pull that, um, I
would get based on their advertising.
Now, there are other data sources that pull from the M L Ss. How, (···0.6s) how the m l s, you know, how, how often they can
get it or how readily available the m l s makes it to them through the data that they pull through. Could it, it could vary. Um, so
you can, I mean, in the beginning you might have to compare a couple of different sources to say, okay, in my area, or in this
area that I'm investing in, 'cause it could be different for multiple areas, this is one of the better sources that I like.
Okay. Uh, so with rentals, um, I do like the ones where you can see the map and get an idea of what's available based on the
filters that you put in there. (···0.7s) And, um, you know, pull up the, the, the details for each of them (···0.5s) based on what
you're seeing here. (···0.8s) And, um, the next one is Trulia. (···0.6s) Again, I like the ability to see the, the, uh, details on there.
Kind of also look to see do they have the same information? Um, and do, does it look the same in the same areas? (···0.7s) And
(···1.1s) the, (···1.9s) the comparison (···1.2s) with Trulia, (···0.8s) with realtor.com, with Zillow, (···0.7s) Zillow actually, as far as
the integrity of the information, Zillow actually takes any of the for sale by owners. So if it didn't come through the m l s,
(···0.7s) obviously Trulia and Zillow pull from the MLS two, but if it didn't come from the M L Ss, Zillow calls and verifies the for
sale by owner stuff, I know this because we post stuff out there and they call and verify with us that, you know, the data is
accurate, that we put it in there and so on.
So, I, integrity wise, I probably do like Zillow a little bit more for some of the, for sale by owner stuff. Um, when I put the filters
on for the, the filter, the screen before this, uh, let me just go back screen.
Before this, I didn't have any filters on. So the rental types would be houses, condos, townhouses, apartments, so you know, all
of that together. Soon as I start to filter and say just houses, then it becomes a lot less. But I mean, it does tell how much more
these houses are going for in this particular area. So use your filters, (···0.9s) take a look at it, (···0.7s) and like I said, Zillow was
another one. (···0.5s) And you can pull just the four rents on there.
And again, you can limit it to houses, condos, uh, townhouses, et cetera, whatever might be applicable. What you're trying to
do is find comparables not only for, you know, three bedroom, two bath or two bedroom, one bath or one bedroom, one bath
or one whatever. Not just the number of bedrooms and baths, uh, sizes. You kind of want to be comparable ish, but also the
condition, like when you look at the inside. And that's the another reason that I like these websites. You can look at the inside
of these properties and get a, an idea, do the ca does the cabinetry and the flooring and the finishes really look like it should as
a com uh, comparable.
You know, you're trying to say (···0.6s) for, for the dollars that are gonna be paid, are these truly comparable? All right. (···2.3s)
And once you do, oh (···0.5s) my goodness, another spreadsheet. So the market study spreadsheet, (···1.5s) where's my pen,
(···0.9s) is going to go into the (···1.6s) website reference (···1.3s) for market knowledge.
'cause you're probably gonna want this, (···0.6s) not that you can't do it yourselves, uh, you really could, but since I've already
done it, PIP would probably say, Vic, make it available to them. (···0.6s) So I'm gonna do that. (···1.2s) So you're, I'm gonna call it
the market study worksheet, 'cause that's what I called it on the top there. (···1.6s) Market study worksheet.
(···2.1s) So I'll make that available to you. So what you're gonna do is look at, you know, the, the different zip codes, for
example, I would, (···0.9s) I would say even not necessarily a zip code. 'cause sometimes the zip codes are too big. Sometimes
it's gonna be a neighborhood, but you can determine, you know, if the area is too big for it to be relevant information. So
whether it's a zip code or whether you put a subdivision or a certain kind of area, part of town in there, et cetera. Um, you're
gonna go through and figure out what's the average, or, you know, what, what is for the type of property that I'm looking at
with the, the mobile homes that I'm considering or what I'm gonna be doing, what is a three bedroom, two bath house average
versus an apartment average?
What's a two, two average? You might only have two ones in your area. Um, so (···0.6s) two, two house average, two, two, uh,
apartment average one, one house average. One, one apartment average, um, average (···0.7s) one thing median is another.
Median means half of them are higher, half of 'em are lower. Just so that you've got an idea, if I was trying to price somewhere
between a house and an apartment rent, what would that look like? So for example, on the three, two here (···0.7s) in area A, if
I'm, if I've got a property that is in that same area (···0.6s) of, uh, the, the three twos in the area A there, I know that I could

probably place it somewhere between a (···0.6s) 1600 and $1,900 price range on a monthly basis, because that's the range that
they're gonna be looking at in that area.
Based on my research, (···0.6s) I might not be able to get the same, uh, thing if I'm in a one one in area B, because that's a a
1200, 1400 kind of range. And I've got a, you know, old, an older mobile home. So I've gotta make sure that the prices that I
looked at for those one ones, um, and the property that I looked at are comparable to that older one, one home that I'm
looking at. Condition matters too. Not that you can't bring it up to the condition of those others.
That's what we're gonna be doing on the fixed side, right? Um, so as you can see, these three different areas have very
different price ranges, but they're all in a, a same city kind of place. You know, same city demographic. All right? So this is what
you're gonna do. You're gonna go in and figure out what, where do these things stand? Okay? (···0.8s) So now (···1.7s) I'm
gonna see if PIP will assist me in pausing this so that I can get you out to the internet.
(···2.7s) Okay? So what we've done is gone out to the internet data usa.io. Data usa.io is one of the ones I was just telling you
about a few screens ago. (···0.7s) And, um, actually it might've been the last module. (···0.7s) And so (···0.7s) we're gonna go
into Charlotte and I selected the city as a place, okay? (···0.7s) And we could actually compare two places if you were looking, it
says add comparison right here. If you were looking at Charlotte versus someplace else that you were considering and wanted
to see how they compare to each other, it will do that.
I'm not gonna do it right here. That's some fun that you can have on your own. (···0.6s) But as I scroll down (···1.5s) and the, uh,
data that is, uh, you know, obviously about Charlotte is going to (···0.9s) just kind of keep going, keep flowing down here. My
shortcuts. If you see these tabs that were once on the bottom, that now they're on the top, remember I said take a look at the
economy, take a look at the housing and living.
I'm just gonna kind of scroll down since we're here. (···0.5s) And you can see the other cases, the other things that, uh, would,
would be coming up in unemployment insurance claims, um, which there's a lot of people are claiming unemployment just so
that they can get the, the, their checks right Now, don't gimme started on that (···1.8s) community, uh, presidential stuff.
Definitely don't get me started on that. (···2.2s) And I'm, yeah, definitely going to go over to beyond Diversity to Economy,
(···1.4s) okay?
So you can learn a little bit about the area as we were talking about there. Here's meeting wages. All right? Uh, so how
Charlotte compares to other areas, it's comparing it to Mecklenburg County, it's comparing it to the whole state of North
Carolina and to the M s A of looks like Charlotte, Concord, Gastonia, (···0.8s) and something is overlapping there, so I don't see
what that that is.
But anyway, um, wage by gender, wage by ethnicity, ethnicity and wage distribution, not so in income by location. This one I'm
more interested in. So (···0.7s) if we're working with an affordable based clientele, that is, uh, probably gonna be the lighter
colors here. (···0.6s) And if I were to zoom in, (···3.8s) okay, (···0.9s) these are the census tracks, but now if I zoom in and I'm
looking at these lighter colors, I can see what the household income is.
We definitely need people that will be able to afford our products. (···0.8s) Okay? (···2.1s) So (···1.5s) as you see, the darker
ones, (···0.7s) median household income is 249,000 there, 239,000. Here we go to the lighter colors, (···1.7s) and now we're at
60,000, we're at 55. If I go to the white, uh, kind of white background or really light background, now we're at 35 62, these guys
might not qualify for some of the housing that, uh, is available in the area.
And so (···0.7s) our mobile homes or our manufactured housing might be a good alternative for these folks. So (···1.3s) if they're
living in those areas and we can find some opportunities for them, (···1.1s) this is gonna help some people narrow down, you
know, what part of town they start driving around or looking in or, uh, looking up, uh, um, parks in, et cetera.
So just wanted to point that out. (···1.4s) And (···2.5s) scrolling down. Here's another thing that I'm interested in. Occupations
(···0.8s) where people and you, the size of the, the, uh, boxes has something to do with the percentages too. So where are
people working? What kind of work are they doing? What, what employers are they, um, employed by? Because that's going
to, uh, determine the commute places. I might even draw a, (···1.0s) a radius around some of those employers and, um, narrow
down some of the places that I might look based on the convenience for, uh, my people to drive to.
Okay? So (···0.7s) industries, employment by industry, most specialized, highest paid, et cetera. So it's a really kind of cool site,
you know, like I said, if you, if you are just learning about an area, this is a, a cool resource. And then I'm gonna jump just over
here to the (···0.6s) house Housing and Living, uh, tab.
So I'm gonna pull some information here about, (···0.5s) okay, property values. The median, the median house price, this was
2017, was 215,500 (···1.7s) and (···1.1s) household income, and we are property taxes, rent versus own. So there is a pretty
good amount of a balance between home owner, owner occupied versus renter occupied properties here.
(···0.6s) And I can see how that compares (···0.7s) with the other places around Charlotte, um, Harrisonburg or, uh, Pineville, et
cetera. Okay? So I can imagine the ter secondary and tertiary markets are probably good for affordability too. (···0.7s) There it
is. Commute time, 23.8 minutes. So my commute time is going to be whatever the average is for that area, and that's where I'm
going to, um, draw my circles around the, the, uh, employers and try to target if I have, if I have a lot to choose from.
'cause you saw some of those have, um, a hundred or more different parks that we could look around at. So if I was gonna
narrow it down, it would be the ones that are convenient to all my folks that are, uh, traveling in that area. So anyway, that is
the data. U ss a site. Um, taking a look at Zillow (···0.8s) across this top here. It says buy, it says rent, (···0.6s) sell, home loans,
agent finder, et cetera, right?
So I'm gonna look under the rent (···1.2s) and you can see rental buildings, apartments for rent, houses for rent, (···0.6s) all
rental listings, and all rental buildings. So I'm going to, depending on what I'm trying to research, I'm going to find out what,
what houses are, you know, going for as far as houses for rent and apartments for rent. Remember, I had those two different
columns on there. (···0.6s) So let's say that, uh, Charlotte is our (···1.8s) market that we're gonna look at.
(···1.6s) I've got four rent selected. If I wanted to change the format for sale, et cetera, I could, um, I'll let you explore that later.
(···0.8s) And if I wanted to narrow it down, say, okay, what's my search on bedrooms, bedrooms, bathrooms, et cetera, you can
use the exact match button. So if it has two bedrooms and I don't care about the plus, I only want two, then I'm gonna be able
to limit that. And if I've got two bedroom, two baths on my home, then I'm gonna try to (···0.7s) get, get as close of a match as I
can.
So two twos, uh, some of these are two and a half, but you are gonna go through and, and, uh, narrow it down and, and say,
okay, well, let's see two twos. If this is a house for rent, 1675 for a two, two, um, two, there's 1400. And so you're gonna start
getting a feel for what would the comparable style or, or, or like that 2350 a month house.
Probably not. What is gonna be is what is going to be a comparison for maybe a manufactured house that we're fixing up.
Probably not gonna be a good comparison, but get back to those, you know, 12, we (···0.9s) might get into the 1295 and say, all
right, what's, (···0.8s) what does it look like on the inside? Would it feel (···0.6s) like our tenant would, or our tenant or our
buyer would have this as an alternative (···0.6s) for rental? Okay, so the level of, of, uh, cabinetry doesn't look like it's granite
and stuff in there.
I know. Maybe it, maybe it is, I don't know, (···0.6s) but all right, so I have an idea of what it looks like on the inside, and I'm
gonna keep doing that (···1.1s) so that I get a good feel for the market. Trulia, same thing. They have a buy side, they have a
rent side, all rentals, apartment, rent, houses for rent. I think Trulia and Zillow are owned by the same people, but their
websites are different and their, their tools are different and so on. Um, there are rooms for rent here too, (···0.7s) but if we
looked under houses for rent and apartments for rent, we're gonna be doing the same thing.
This has an option for single family homes, (···0.8s) apartments, town homes, you know, so whatever the comparable would be
for what you're working with, that's what you're gonna do. (···0.9s) Okay? This was San Francisco, and I'm gonna go to
Charlotte, (···12.2s) Okay?
(···4.3s) So (···2.8s) it should be in a rent, (···1.6s) okay? (···0.7s) So again, you're gonna, (···0.6s) if you are not out in the daytime
looking at properties and you're figuring out, oh, it's rainy, I don't want to go anywhere, or, you know, it's two o'clock in the
morning and I know I've gotta do something and, you know, I want to start getting my business going. And one of the things I
have to do is learn my market.
Heck, all these websites are open 24 hours a day. No excuse. (···0.5s) So I have to tell you, I'm one of those people that, uh,
doesn't sleep much (···2.6s) and there's hot pads. (···0.6s) Another reason that I like hot pads is because they have a lot of
interior pictures and they have a lot of good information on the side. Let me give you a good idea. (···1.1s) Not as many people
are familiar with. Um, (···1.3s) not as many people are familiar with HotPads.
So (···3.9s) we'll take a look. (···2.3s) Um, usually on the, the map, the tall buildings are apartment buildings and the short
buildings, as we zoom in, they look like little hou little houses. So if you're looking at, uh, the housing inventory, (···2.6s) These
little smaller dots, (···2.6s) the shorter buildings like this, so there's a three bedroom, 2,800, it (···0.8s) looks like it might be
towards downtown.
Let's go out this way. (···2.2s) Um, obviously you're gonna do it in the same areas that, uh, your properties or your parks that
you're working on are located. So as you find something that you wanna look at, um, more in depth (···2.9s) scrolling here.
(···1.2s) So a two bedroom, $1,550, uh, like I said, I like it because I can get to see the interiors, get a good idea.
I don't even have to spend a lot of time, I'm just gonna keep passing through until I know, okay, for about 1500 what they're
gonna get. Two bedroom, one bath. And then as you scroll down, um, you can find out, you know, air conditioning, what, what
kind of, uh, uh, appliances, et cetera that they're gonna get if there's parking and so on. So, um, and where it says competition,
competition for this rental, how many times has been viewed and whether or not anybody's, uh, reached out to the owners
(···0.9s) and they give a comparison, other two bedroom homes in these other areas go for roughly.
So I like that information. That's another reason I like the site is because I can scroll down and get this kind of a comparison,
tells you about the nearby schools. Um, so I can go to one, one site and learn a lot of, uh, information about that area. A little
checkbox on the bottom. (···0.7s) Okay?
(···3.7s) So, and then I'm gonna go over to MH village. 'cause we were looking at houses, we were looking at apartments, and
now we can look at (···0.7s) homes, (···1.4s) or we could start off with parks. But I'm gonna just go to Charlotte (···4.0s) For the
sake of our time here. (···1.6s) The internet can suck you into a, a black hole of time.
I'll tell you, it really can. (···3.7s) Okay? So 13 manufactured and mobile homes for sale or rent in Charlotte. We could look at out
outside outskirt areas, um, just kind of fine tune our search (···3.2s) and they've gotta buy rent up here. (···1.4s) Mobile homes
for rent, mobile homes for sale. Again, you have to know both of these. Uh, it tells you a little bit about the mobile home parks,
(···0.6s) but (···1.4s) right now, I just wanna see, let's look at the, whoops, not for sale for rent.
(···4.6s) See if they have any for rent in here. (···2.3s) They might not, (···1.5s) don't know. I haven't looked (···8.8s) homes for
rent. Now I'm gonna go down here again, (···1.8s) even though I typed it in up there.
Oh, search radius. This is where I was gonna show you. So I might go, alright, outside of Charlotte, maybe 20 miles. It was a 20,
roughly 20 minute commute. 20 miles, I think you were going 60 miles an hour. That might be, but let's just try it. (···5.8s) And
(···3.7s) oops, (···2.1s) 20 miles, bedrooms, bathrooms. Oh, they want me to please select (···1.5s) Two bedrooms, (···2.4s) two
baths.
(···1.4s) There might not be two baths, but we'll try it. (···1.8s) Location, (···1.2s) okay, so your location, um, you could look at all
parks, you could look at 55 plus. I, I think that you want the biggest buyer pool possible. (···0.8s) So yeah, I would start out with,
uh, (···4.8s) I would start out with as ma as the biggest buyer pull only all age parks.
(···1.5s) You can always go back and specialize. Okay? (···1.0s) And (···1.7s) just gonna do it this way 'cause it's always the
easiest. All right? So as I pick the state, it's giving me (···2.5s) lists by a city. I (···0.9s) can go down and find Charlotte, (···3.3s)
Charlotte, (···3.4s) five mobile homes in Charlotte for sale.
(···0.5s) I find that hard to believe, but (···1.4s) it means on here though. (···1.1s) So 125,000, and that's looks like a double wild,
double wide there. Um, the (···1.8s) 16 by 76, 40 (···1.4s) 9,000 recently listed. There's another single wide there. That one looks
a little bit older. (···3.0s) 20,000.
(···0.6s) 24,000. So we've got a pretty wide range here, (···1.7s) 28 by 60, that's double wide. (···2.3s) Another double wide.
(···1.0s) I hope as you look at these sizes, it's starting to make sense to you as far as what's a double wide and what is a single
wide, so that, um, you're starting to learn your, your, uh, product here. But let's take a look at this (···2.2s) one listing.
You're gonna go into many more listings (···0.5s) and all right, so they're charging 20,000. Looks like they've done some real
basic stuff, but they made it look good. They painted it, they redid the floors. (···2.0s) They might have even reconfigured some
things, but it is very basic. Again, 20,000 is an affordable rate, isn't it? So they put down some basic carpet, (···2.3s) made it look
pretty good. That's not a panel door, that's a regular door. You don't have to change everything out to all the updated stuff the
way that you would in a house.
It's not the same kind of pe it is not the same kind of product. It's not the, the same kind of price point, okay? And the concern
of the people that are going in is more about the, the monthly payment (···1.0s) and the cost. So then it goes down to the, and
I'm gonna show you, um, uh, another spreadsheet that I've got. I think it's in the next section though. Um, and click on show
more gonna tell you appliances include stove, refrigerator, window, air conditioning, didn't say washer dryer. Um, new carpet
throughout, new vinyl flooring in the kitchen and bathrooms.
Split floor plan, one bedroom on each end. Uh, so this is a two bedroom, one bath. (···3.0s) And now here's the information
about the home. This is the stuff that I want you to add to the spreadsheet that I'm going to have for you to fill in, most likely.
(···0.9s) And so this is a 1985 Taylor Wedgewood. (···0.5s) It has a metal roof and metal siding, which is not bad. I, in my opinion,
(···0.8s) and it has shutters, it's got trim, color, et cetera, et cetera.
(···0.8s) And heating is electric. It's got a window ac by the way, I don't think I mentioned this before, but if these older homes
don't have central air, it's not like you have to put it in and don't put the window, don't put the window unit in until right
before, uh, you're gonna be, uh, selling it. Or (···0.8s) in other words, they're really easy to have them come out of the windows,
especially if it's vacant. So (···1.0s) you don't wanna have that kind of issue. Um, wait until the end, (···0.6s) refrigerator, oven,
blah, blah, blah.
Okay? So (···0.6s) I would start putting these things down in a list that is gonna tell about the roof, the, the siding, um, the,
(···0.8s) the year and the make and the model if they have it. Sometimes they only have the year and the, the, uh, brand, um,
and the price of course. And then the size. (···0.5s) So this was a 14 by 52. (···0.7s) You know, what I noticed is that (···0.7s)
sometimes they'll have, uh, like the typical size 14 by 70 up here, but when you go down into the details, it tells a different story
of the size of the home.
(···0.8s) So (···1.1s) I would, you know, kind of get a, a visual check on it and say, does that make sense to whatever is said? And
where I've seen the differences when they put it in the actual description and they didn't change the standard setting that was
up there like a 14 by 70. I don't know why. All right? So (···0.7s) if that, if this is the case and you're fixing up a property that
you're gonna be selling, then you start backing into what you can put into a budget.
And if it needs more than what you can put into it and make your profit, then you might pass on it because there are certain
numbers that are gonna work for you to make a profit. And if it doesn't work, then you know, you, you're just gonna pass on
that opportunity, okay? Um, (···1.2s) I'm not gonna go into all of those, (···0.8s) but I strongly encourage you (···0.7s) to do it
yourself. (···0.7s) And I'll show you, um, in the next module something that I've set up to help you to track these kind of things.
(···1.0s) And, uh, I can't help but look at these. (···1.9s) So I'm gonna stop, I'm gonna stop looking at everything 'cause I will be
curious about it. Next thing you know, I'll be on a plane to Charlotte and start looking at these homes. So you're not trying to
find the ones that are 20,000 unless your cashflow is gonna be working for that purchase. And then a rental. For the rental
amount, you are gonna be looking for. The ones that are, are, you know, next to nothing or free or you, you might have to
move 'em, but we'll, we'll talk about that in the future model, okay?
(···0.6s) Module. All (···0.6s) right, good. (···0.7s) See you soon. (···1.8s)
(···3.5s) Okay, so welcome back and let's dig right in. We're gonna be talking about financing a little bit for the end buyer, and
that might be your buyer. Um, then we'll get into a little bit about, uh, what we might have available as far as investing and
investors. And then after that we're gonna get into some numbers in the, the segment that follows. (···0.7s) So, (···0.7s) without
further ado, (···1.0s) let's talk about some of this financing. (···0.9s) So typically, like if you're going to be, uh, flipping these
properties and, you know, the end buyers looking for cash to be able to, uh, purchase, (···0.7s) depending on whether this is a
property that's sitting in a park, which we've been talking a lot about, (···0.5s) or if it's a property that's going to be sitting on
land and have land at home financing, uh, those are gonna be the main differences there.
We've talked a little bit about some of these programs, some of the newer ones. Um, the manufacturing manufactured homes,
as it says here, can be financed as personal property, (···0.6s) even when the home and land are financed together.
(···0.5s) So the home can be the, it, it can be secured as personal property and the land as real property. (···0.6s) And as it says,
traditional manufactured home personal property lenders offer land and home financing. So there's a package or a product
called land and home financing because the ones that are accustomed to this are, are working with, uh, folks that have the
combination of the two, where they're not necessarily converted to real property with the house sitting on a, a foundation and
permanently affixed to the, (···0.6s) the land as much as it can be, basically.
Um, but you can also do that. You can make them, uh, convert them and, uh, turn it into a, um, real property kind of loan and
use conventional mortgage, uh, yeah, conventional mortgage financing for that. Um, and then I, we talked a little bit when we
were discussing the, um, the new product, the cross mod thing that, uh, Clayton Holmes was coming out with.
(···0.6s) And we discussed the Fannie Mae and Freddie Mac. And the main thing about that type of financing is that yes, it can
be a, a manufactured house, but they want that product to include things that make it more like traditional housing, stick-built
housing where there's a, a porch and a carport, a garage, uh, you know, something, things that in the pitched roof and
everything that makes it appear more like a, uh, traditional stick-built house.
And in that case, when they can do that, and I'm sure that the fact that Warren Buffett is behind this, uh, this product and this
company has a little bit of a, a, an oomph behind it and pushing all the powers that be, but it, it will, it will allow them to do a
little bit better financing. Where in the past the, um, personal property kind of, uh, avenue cost more in the, the, um, interest
rates.
So lower interest rates and the site-built comparison. So even if it's a manufactured home on the land, um, or manufactured
home period, if it fits this criteria, they'll use stick-built houses as the comparisons for the appraisal process. So that's a big deal,
and that's why this cross mod thing, even though it's trademarked, but the cross mod thing is basically those, um,
manufactured houses that fall into this category, having that look, like I said, with the porch and the pitch roof and the, the
garage, et cetera.
Um, so if you already know, if you already own the land where the, the home is able to go, (···0.5s) then (···0.7s) typically the,
the type of mortgage that you would get for this, um, property (···1.0s) would be, you know, as personal property would be
chattel mortgage. And that's, um, the financing of the home only.
But there's also something called land in lieu of financing and land in lieu of financing, as it says here is where the land is
actually the collateral to get the home purchase started. (···0.6s) And, um, then like, uh, we were mentioning before there's
land and home, uh, loans. I think that's just a reiteration as far as that goes. And then real property. So just kind of a summary
here (···0.5s) of the different types. (···1.3s) And, um, let's see, the f h a eligible manufactured housing homes have to be, uh,
occupied as a primary residence, and that's why we're talking about these being your end buyer, the, their possibility.
And they must have been built after that key date, which was June 15th, 1976. So, um, each home must be classified as real
estate and must have a HUD certification label attached. I think I had something in there about (···1.6s) the conversion too, or
maybe it was a different slide.
I know that we've talked about it, but anyway, um, and it'll probably come up now that I'm thinking of it. (···0.7s) All right, so
what about the, the lending for the investor side (···1.5s) if you are trying to acquire (···0.8s) personal property (···0.7s) is a little
bit tougher when you are not the one that's gonna be living there, you know, so, um, now we have to start looking around to
get more creative with financing or think outside the box.
Maybe it's not the property itself that is a collateral. It might be, um, cross collateralization. We're talking about that. Um, but it
is possible for a lot of people that have started in this industry to basically, um, live in the home while it's getting fixed up and
then be able to benefit from some of, of the loans that are available to homeowners. Um, or sometimes it's just a matter of, of
cost just to get things off the ground and be able to get this business started.
When you're dedicated to that point where you know that you wanna do this, you know that you wanna get this, you want to,
um, control your future (···0.7s) and you're willing to give up, you know, the comforts that you've had before and just be in the
property as you're fixing it up, and then, uh, you are gonna have to apply for the, the park. If you're in a park, obviously you're
gonna have to apply for the, the park approval.
Um, so if you're planning on fixing up a, a property in a 55 and older community, and you're not 55 and older, you might have
to have somebody, a roommate that is, that will qualify you and get you in on, on that property. But, uh, there are other ways
to work on it, and we're gonna talk about a few of them, but, uh, it is a possibility. So buying it, fixing it, um, and then selling it,
you know, living in it while you fix it up and then sell it is, is an avenue (···0.6s) if you're gonna be selling it for cash, um, or if
you're gonna be selling it for a financing, are you gonna take a large down payment?
Are you're gonna take a small down payment? Because that might have to do with how you need to fund it too. Your personal
resources and then the resources of any financial friends that you might have, um, are going to affect how you get things
funded. Um, it also depends on the price point and the buyer in the market.
So the people that are getting those homes that are more on the lifestyle oriented side, they are gonna be able to come up with
a little bit more of a down payment. And so you may be able to recoup your money faster, maybe even cover all of it with the
down payment depending on how well you buy the property. Um, but as far as the, the affordable rate side, now that's gonna
be a skinnier down payment for the most part. And so you might have to get creative with how you acquire, how you negotiate.
This will really give you some skills as far as thinking and negotiating. How can we make this work? Not can we or can't we, but
how can we make this work? And it may be that you don't come up with a solution, but at least your, your mind will go to the
ends of the earth to try to figure it out, right? And that's the whole point. (···1.2s) And by the way, even if somebody says no to
whatever idea that you have for creative financing in the beginning, they might not, uh, have a solution.
And when the next set of bills are are due, then there's a different level of motivation there too. (···0.7s) So lending for
investors may be your own personal, uh, cash resources. It could be that you end up wholesaling or, um, basically assisting
somebody on with the marketing side of their property (···0.5s) to build up your funds so that you can have a few thousand
dollars to either acquire a property or, uh, fix it up that it may be possible for you to acquire the control of the property (···0.5s)
and not have to pay it in the immediate, uh, timeframe, you know, be able to pay for that purchase.
Uh, a little bit down, push down the road. We're gonna talk about an example of that. Um, but you still may have to come up
with some of the funding to be able to do, um, the repairs. Now, if you've got credit cards with Lowe's or Home Depot and, uh,
an account with Sherwin Williams, you might be able to ride that through, but you're still gonna need to be able to make
minimum payments.
So be realistic about how you're trying to do this. If you're starting out with very little to no money, then you're probably gonna
need some, uh, financial friends around you or consider what your resources are or the resources of those people that you
might be able to turn to, whether it's friends, family, and like I said, those financial, uh, financial friends. Um, so (···0.7s) start
talking to folks, start networking because O P M is probably where you're gonna end up going, at least in the beginning.
And then as you expand, like in the beginning when you go through your own resources, even if you start with your own
money, if you are building up your cash and cashflow accounts and it, it (···1.1s) isn't necessarily covered by the down payment
in the very beginning, uh, especially if you've, um, put some money into some of the repairs. That's why we try to get you to
think about being frugal and, you know, knowing that things don't have to be brand new. It doesn't have to be brand new
appliances and, and, uh, doesn't have to be the highest end carpeting or the, the, uh, ceramic plank vinyl, uh, or plan and
ceramic plank, um, uh, flooring could be the vinyl planks and and so on.
Um, but even that might be on the high end. So really think about who your end client is and how much they're gonna be able
to afford so that you don't overspend. If you overspend, you might not be able to get it back, or if you're seller financing, it
might take a while. And if you are, uh, over rehabbing it, um, it, it's just, (···0.8s) it, you, you would have to price it out of some
people's markets unless you're doing those, uh, lifestyle type, um, pur, uh, property purchases.
(···0.8s) So other people's money. Now it could be your credit card, it could be somebody else's credit card, but it's still the use
of somebody else's money. (···0.6s) So a lot of times, you know, we'll get offers for 0% financing for, you know, 12 months or 18
months.
You just have to be really careful on how you, um, apply the, the payments and make sure that you're not going past that
timeframe and getting hit with a higher interest, et cetera. I know, um, I'm just thinking now of a couple of my, uh, builder
accounts that I know I've got payments coming up so that I don't have to pay those interest things. You gotta keep an eye on
those, put 'em on your calendar. I'm putting 'em on mine. (···0.6s) So (···0.9s) the, um, the credit cards could be a line of credit,
you know, it could be a bank loan (···0.7s) and it doesn't necessarily have to be for the purchase of the property.
It could be a signature loan. (···0.7s) And like I said, it doesn't have to be yours. It could be somebody else's. So let's say that
mom or somebody in the family is able to get a low interest rate loan. If you look at your numbers and you're able to do a little
bit higher interest rate than what they have to pay, then they can make money being the bank too. They can have a little bit of
an arbitrage there. Um, the other thing that you can do as far as how you might structure the payment with your, uh, people
that are funding you as you being the investor, (···0.7s) is if you've got seller financing that you're working with, you may be
able to give them, uh, a chunk of money that might come from part of the deposit, let's say.
(···0.8s) And you know that you, you're gonna get really good at negotiating when you see all these different pieces of things.
But let's say that you've negotiated, you know, a down payment that's a little bit higher than what you have to do to, uh,
acquire the property and you're getting financial friends help. (···0.6s) So you may structure it so that you, your financial friend
gets a, a chunk, (···0.5s) maybe a small chunk of your down payment money in the beginning, and then, um, maybe you take
the, the first few payments, but after that they take each monthly payment that you would've gotten (···0.5s) until they, they're
paid off, let's say.
So what if you're talking about a $400 a month, uh, payment towards the purchase of a property (···0.6s) and you collected
yours upfront and you got paid back, you're back to zero, you know, what we would call a break even point.
Then at that point you may have those next number of payments, whether it's, you know, 5, 6, 10 payments, 12 payments, and
you may have those payments (···0.5s) be allocated to go to whoever your financial friend was. So they've gotten a chunk in the
beginning and then, you know, the, the monthly payments until that's caught up. And then you go back to collecting the others.
So there's different ways that you can structure things too. I mean, that's one that's not quite as obvious as, as some of the
other ones, but you've gotta think about what your resources are.
Um, the creative financing comes a lot easier. And when there is a property that's free and clear because then your um, your
per person that you're dealing with, that you're buying from is (···0.8s) they have more flexibility. So now you have to find out
what is it that they are needing this money that they're going to take from the sale of the property, from, they might not need
it, they might not need it at all. They might just be thinking, you know, cash. It's just typical.
And, and so when you find out, you know, well, what were you gonna do with that? (···0.9s) If there's not an immediate need,
then you could turn them essentially into a bank too. That doesn't mean that you have to pay the highest rates and you don't
have to pay hard money rates for these things. You just have to be reasonable with them. So, um, if there's an underlying
mortgage, then we can build that right in because it may be more difficult for somebody to sell a property or it might be the
timing that makes it difficult for them, or the fact that they just wanna deal with you 'cause you're awesome, you know, you're
paying attention, you're listening to them and, (···0.5s) and, um, they, they feel like, you know, you're, you've got their best
interest in trying to come up with a solution that works for you.
Um, you collectively. Um, so if that's the case, then if they have that under underlying mortgage, then you might be acquiring
this property subject to the existing mortgage while you work on it, fix it up, and then turn around and, and, uh, sell it to for
cash.
So remember that you're combining the acquisition strategies of financing with the disposition strategies. They don't all work
together perfectly. So you have to say, okay, if I've got to pay somebody back, then I might be having to look at a cash deal. It
might not be one that can be financed. Okay. (···0.7s) And again, it, it is all gonna depend on the price points. And in that case,
you know, you might want to have their, the other lenders lined up where, you know, they can get a, um, a personal property
mortgage, a you know, personal property loan, which is usually finance companies of one sort or another.
(···0.6s) And you know, the ones that are specializing in dealing with mobile homes, um, if there are any (···1.0s) issues like they
are behind on their payments or there's other liens like tax liens or something against the property. And it doesn't mean that
it's a property tax lien. It could be an income tax lien or federal tax lien.
Um, it could be, you know, child support. The people sometimes are surprised to what kind of liens end up against their
belongings. But you wanna make sure that in this whole process that you are aware, even if they're not, that you are aware of
anything that's against that, uh, the, the title of that property. (···0.7s) And so you're gonna do your research and then you have
to build that into your numbers too. (···0.5s) So I've got a, a spreadsheet that we're gonna take a look at and I've kind of put a
couple line items on there.
Doesn't mean that that's all that you're gonna run into, but you know, when we run through the numbers, you'll be able to see
that too. Okay. (···0.9s) So as I was saying, you really need to consider as you're creating these seller finance deals, (···0.8s) you
really need to consider the circumstances. And pip did you have something that you wanted say before I cover this one? No, I
just, I just keep thinking about it. And I heard you say it 10 minutes ago, credit cards, (···0.6s) and it's such a, it's such a hot topic
for everybody. And the one thing that that is, and I don't think I heard you mention peer-to-peer lending, did you mention peerto-
peer lending If I did so, (···0.5s) and that's a whole nother, I Call everybody like that financial friends.
Yeah. (···0.6s) And so, well, (···0.6s) I mean, and there's tons of companies out there and, (···0.5s) and, and, and I'm probably not
supposed to be touting sites, but there's a site called credit cards.com with an ss credit cards.com. Yes. And it literally, it, it's a,
it's, it's like a buffet for credit cards. Mm-hmm. And you can, you can find 0% cards and balance transfer cards and cards for
people that have no credit or low credit cards for people that have great credit.
(···0.5s) And, and, and just as long as you understand that credit cards are a game and that's all they are, they're a game. And if
you learn to read the fine print and print and play the rules of the game, (···0.8s) you can get some very inexpensive money. Uh,
I know everybody always may thinks credit cards is high interest. (···0.6s) They're willing to offer the cheapest money out there
for a period of time, and it's 0%.
I've never seen anybody give me a 0% loan other than a credit card. Think about that for sure. Free money, (···1.0s) you don't
see it anywhere. And if you, and, and Discover gives you money back on top of that, they'll give you 0% and give you points
back. American Express gives me points to go buy other stuff with. Mm-hmm. So they play a lot of games. As long as you're
willing to play the game, (···0.7s) as long as you're willing to read the rules and not break the rules, you can get some
inexpensive money for a period of time.
Is it long-term financing? Not at all. It's short-term financing. The other type of financing, and we talked about it in the creative
financing class, but it really works well for mobile homes because of the price point is something called peer-to-peer lending.
And you can just google peer-to-peer lending. P two P is what it's called. And what I always tell students is it's kind of like the
uber (···1.0s) of money lending, (···0.6s) because if I would've told you 10 years ago (···0.7s) that the largest taxi cab company in
the world would not have a single taxi, you would've told me as nuts.
Well, it happened. I mean, if I'd have told you 10 or 15 years ago, the largest hotel chain in the world would not have a single
hotel. You'd say what? Well, Airbnb did it. And so the fact that we can do things with apps on our phone (···0.6s) is going to
make the traditional world of banks, chase bank, all the big guys, (···0.6s) change the way they do business. And you're gonna
see that at some point in the near future, peer-to-peer lending is gonna overtake the big banks.
I know it's hard to imagine that, but go back to Airbnb, go back to Uber and we could say, talk about those things for, for years.
And, and so, and they're gonna be case studies in M B A courses 10 years from now, 20 years from now. But with peer-to-peer
lending, it's 'cause I mean, look, what's Uber? It's private individuals giving rides to other private individuals for a fee through an
app. (···0.7s) What's Airbnb? It's private homeowners providing a Airbnb service or a, not an air, but a, a, (···1.3s) a hotel service
to other private individuals for a fee through an app.
Well, that's what peer-to-peer lending is. And you can Google it. Some of the companies are like SoFi and some of these other
ones, you see 'em advertising on TV (···0.6s) and it's private individuals lending money to other private individuals for a fee
through an app. Mm-hmm. And you, I've seen interest rates from as low as 5.99 up to 34%. I've seen the fact that you can get
up to a hundred thousand dollars on peer-to-peer loans, so enough to buy in some places, 20 mobile homes, you know,
depending on the price point, just read the fine print.
The couple things I like about peer-to-peer, it's usually less interest than, than a, than a credit card. It's an installment loan, so
you're gonna pay it off quicker (···0.8s) and you can pay it off early if you want to. And so you can obviously pay off credit cards
early, but, uh, you know, some of your big loans, uh, traditional loans, you you're paying them off early, they won't let you do
that. Or they, they charge you a penalty.
That's never an issue with peer-to-peer. And the coolest thing about peer-to-peer (···0.9s) is you can see what you can qualify
for without it hitting your credit score. (···0.6s) You apply for a credit card before they tell you how much you get that's gonna
hit your credit score. But you can apply for peer-to-peer lending and what's called a soft poll, which means it doesn't affect your
credit score. And they'll tell you, Vicki, you're approved for $37,000. Vicki, you're approved for 22,000 pip, you're not approved
for a thousand bucks or whatever they said.
(···0.6s) And what that means is when you get that approval or that (···1.0s) denial that doesn't hit your credit score, it will never
hit your credit score. 'cause it's called a soft poll. So I just, I I, anytime we, and I, and I wasn't gonna say anything about it 'cause,
but because Vicky had credit cards up there like five or 10 minutes ago, but I can never see the words credit cards without
having to say something because there is such a negative stigma to to, to credit cards. It's kinda like the negative stigma to
mobile homes (···0.8s) and, and there's opportunities when everybody else is, is running away from something the contrarian
thinker says, you should run towards it.
Let's see what's going on. (···0.7s) I think the key, the key is knowing how it works. I mean, a lot of those companies get paid for
the transactions. So each transaction fee, you know, somebody's paying them, plus there's a percentage that the, um, company
is using, you know, that they're, they have a merchant fee that they have to pay, so there's a percentage there that they're
making. So everybody wants you to use those cards. And sometimes when you get the checks that come in the mail still, they
still come.
You have to read the back. And the one that is at the top, if you take, I don't know if they're still doing this this way, but nobody
reads all the fine print on the back. And the ones that you would normally take off first are the ones that have the higher
interest and then there might be a one in the middle and the middle one had a different interest rate. Know it was really kind of
funny, you know, how they, how they do those things. But, um, I, I remember when my mom was alive and she was doing some
investing, um, they would offer her cards and when everybody would get those calls in the middle of dinner and say, don't you
know, how dare you call me, that kind of thing, my mother would take the call and she would say, well, what have you got?
Well, I've already got that offer. Somebody else has already given me that. Can you do any better? And she would work all of
these people making these phone calls and then there must have been 50 cards in her top drawer where on one side were the
ones with balances on the other side were the ones without balances. And she would rotate them. And every time it was one, it
was time for another one to come up, she would apply for the zero, uh, interest ones.
And then, you know, whenever the whatever venture we were working on, um, paid off, then she paid off those cards and it
just kept building more and more credit because she knew how to use it. And so, you know, that's the same kind of thing that
we do going forward. You just have to really keep track of it because some of those interest rates when they trigger, you know,
if you, if you've got an outstanding balance and it triggers and you haven't paid attention, that's when everybody starts to get
hurt by those things by not paying attention.
So understand how they work. Like PIP says, you know, you just have to know how to play the game (···0.6s) and you know, that
way you can, um, benefit from it just, just as well as everybody out there that's doing it on a high level in, in the world that you
don't think of. Well, you gotta remember. And, and, and the only way you know how to win a game is, is if you keep score. So
that's what Vicki's saying is keep score. But think about this for just a second. And anybody that's on this watching this training,
if you pull out a credit card outta your pocket right now outta your purse and you look at it, it's all of them.
They, all those credit cards are backed by banks, (···0.7s) chase Bank, Wells Fargo, bank of America, all these different banks.
(···0.6s) And I'm not very bright, but who has the biggest, tallest, nicest buildings in every city you go to? It's the banks. (···0.6s)
Well banks are the ones that are using understanding that credit cards can work for everybody. You gotta learn to play that
game if you want to, (···0.5s) if you want to increase your lifestyle, you want to increase your, your wealth. If you want to
increase your, you know, your, your, your legacy to your family, you've gotta learn to understand how to use O P M and credits
or credit cards, just like Vicki said is a form of o p m, other people's money.
I, I wonder if anybody pays attention to the fact that the banks are borrowing money from all the depositors (···0.7s) and
getting fractional lending from from that, you know, being able to do that. And so they're, they're, you're really, (···0.5s) you're
really giving the, the banks the money that they're giving you, you are just doing it so cheap that they're making money on you.
And so why not just turn that right back around? I Mean, and, (···0.8s) and I know we're getting off on tangents here, but this is
all about financing and creative financing. Banks borrow money from you at 1% and then they'll end it out at three. And (···1.1s)
not only that, but for, they're allowed to do, you know, fractions of, you know, so they, they get some amount for you. They can
lend multiples of that to other people. So if you deposit a hundred thousand dollars on a cd, and maybe it's not one person, it
could be (···0.8s) 12 people, 20 people, whatever, go buy the CDs at the bank.
Certificates of deposit is what they call 'em. You should call 'em certificates of depreciation and that's what you should call 'em.
'cause you're actually losing money every year. You're getting 'em 1%. 'cause if inflation is three and you're getting one, I'm not
very bright, but three minus one, you're losing 2% buying power every year. And that's not even probably the real number.
That's just what we, we tell people. Inflation is not, we, the government tells us the inflation's 3%. If you put food and lumber
and all that other stuff in it, it's way higher than 3%.
But I'm not gonna get into the politics of it. The point I wanna make though (···0.6s) is that they, (···0.7s) they, they borrow it
from us at 1%. They go lend it out at three. But the other thing that Vicki keeps talking about us, what's called fractionalized
lending. If a bank has a hundred thousand dollars on deposits by law, they can loan out 10 times that. So if you go look right
now at (···0.8s) at, at your bank account (···0.5s) or when you get your statement, they always want to tell you what your 30 day
average is on your balance.
'cause that's what they can use for their fractionalized lending. So if you had $10,000, let's say you had a hundred thousand
dollars in your bank account, they could lend out a hundred thousand dollars or probably 10 a million dollars on that 10 times
that those aren't, I mean, we don't make up those rules. That's, those are banking rules and if the banks are using that type of
stuff, why can't we use it in a smaller way? And that's just what you're doing with credit cards and peer-to-peer lending and
other people's money is you wanna learn to be the bank. If I, and Every time, (···0.6s) every time we write our signature on
something, we're expanding the economy.
'cause now we just created more money with a promise to pay. That's exactly right. And, and and, and I know the one
misnomer and we'll get off this topic is that the more credit cards you have, the lower your credit score. No, actually (···1.3s)
what they wanna see is you can manage debt. Yes. (···0.5s) I've, I've talked to so many people who've gone to different trainings
that have told 'em to cut up their credit cards. (···0.6s) You could Google it right now. If you cut up your credit card, I know
exactly what's gonna happen to your credit score tomorrow or the next day.
Check it out. I'm not going to don't do it. But if you did, I know exactly what would happen. Your score would go down because
your debt service ratios actually go up. (···0.8s) And so the More, yeah. And, and there if you, if you don't close the account, you
know, if you just cut it up and don't close it, you don't use it or you know, if you use it too much, you know, there's certain
ratios that they, like (···0.7s) actuaries have figured out, you know, for the different balances, what the likelihood is of
somebody's, um, success in paying things back.
And, and uh, you know, if you go against the grain, you just really have to know how, how all these things work. And the F I C O
folks, um, they have educational kind of emails that come out and teach people a lot about the credit. But you, you kind of have
to dig in this world to figure out, you know, what's exactly going on. And uh, so hey, we're here to share some of these things
and you can always look them up on the internet and find out even more. But the, the, the fractional lending and, and, uh, the,
the real truth about some of the credit cards, you know, we've, we've dug into the, some of those things and then watched how
they happened.
Yeah, (···0.6s) a lot of that, A lot of opportunities. We're already at 30 minutes, Vicki, 'cause I know I jumped in and started
talking. So We're just gonna cover this one slide and then we'll be done with on, I just wanted to let you know where we're at
on time. 'cause I I've been doing a lot of talking on this one (···1.9s) And I'm sure it's absolutely appreciated. (···0.7s) So basically
when we come to the creativity, here's what we have to figure out because this is gonna help us compose, you know, whatever
kind of offers that we're gonna be making.
(···0.6s) One is what is the seller's circumstance? Do they need the money now or do they need top dollar and you can, you
know, give them money now, but it's probably gonna be, um, less than if they were willing to wait. And if they're willing to wait,
you could probably give them top dollar. So it's a matter of the, the timeframe. And that usually includes some kind of interest
in there too.
So the question is, could they, do they need it now or do they want top dollar? Sometimes when they want top dollar, there's
nothing that you can do and they might just need a, a reference to somebody else that can help them that you can't. But if they
could work with some now and some later, there are lots of things that we can do with, uh, being, uh, creative. Um, so basically
what do they have? What are those financial needs? Sometimes you can figure out ways to solve their financial problem with
an alternative.
You know, uh, my, my car is busted. I, you know, I need $5,000 to get another car. Well, you know what, I know people that
have cars for sale. I know people that are in that business. If I have the ability to put together a (···0.7s) financing and where I
can turn to those folks and, and coordinate a, uh, payment and I'll make that payment for that car, they'll have what they need
and I don't have to come up with all the money at once, then, you know, that might be a solution. Um, so there's, there's
creative things when we know what's going on.
So what are their financial needs? Um, it could be that they're saying, they're adding up in their heads. You know, I've got, you
know, that my lot rent is behind, I've owed these taxes, I've got this and this. So if you know those things, there may be
solutions looking at the timeframes, the deadlines that they're going to be addressing. And you know, you can walk them, step
them off the cliff and walk them through a way that it can work for you and for them.
Um, once you built the rapport and they trust you and they're, they're motivated and you gotta potential solution for them to
consider. Um, you also have to look at the rehab level. You know, is it gonna be a heavy re rehab? You know, is it going to be a
lot out of pocket or is it something that, (···0.6s) especially for the end user that you're, you're working with, is it something that
can, um, be basically cleaned up? And (···0.8s) if the, (···0.7s) if the condition is one where, you know, a a cleanup can get you
enough money to make a wholesale or, uh, you know, to sell it to someone that is gonna be able, able to come up with enough
cash, you gotta keep that in mind too.
Um, so it might be sweat equity that you have to put into it on the seller's circumstance side. (···0.6s) And you know, especially
if they're not living there, you know, if they've inherited it or you know, somebody's sick or something like that, and you're, you
have the energy that somebody else doesn't, and then, you know, knowing whether or not it's on land or if it's in a park, that's
gonna be another thing because when it comes to the park, there's gonna be certain rules that you're gonna be held to and
that's going to affect how you create the deal.
So number one, if it's in a park, can the home stay there? (···0.7s) Number two, can the home be moved? Because sometimes
there are agreements in place where people have assigned something saying that it won't be moved for five years or whatever
the case may be. So there might be a balance on a timeframe that they're tied into and you need to know that.
And they might have forgotten about it or maybe they got it from somebody else and didn't know and just, you know, took it
over. So if your plan was to move it someplace else, then you, you need to know if it's possible. (···0.6s) So can it stay, can it be
moved? Um, can the home be rented? You can't, we talked about this before, you can't always rent in the parks. So what are
the park rules about those? Um, can it be seller financed? Um, could it be sold to an investor? You know, if it, if it is, again,
(···0.6s) part of this is, is uh, whether the park (···0.6s) management and or owners are sticklers about these things, but (···0.8s)
if it's a 55 and older park, and I'm not old enough, I'm not saying that I'm not, but (···0.8s) if I the investor wasn't old enough,
then um, is there something that I can do to convince them, look, I'm not going to be living there.
Or maybe I am, whatever. Uh, we talked, just talked about that too. The possibility of living there while you're fixing it up or, uh,
anyway, uh, but if I'm not going to be living there and I'm going to be financing somebody, then what's the difference between
that me financing somebody and a bank, you know, the bank's not trying to make an application to live on the property and has
to be 55 or older or whatever, you know, maybe the bank is a new bank, (···0.6s) but you know, you would, sometimes you
have to explain because the mindset of the people that you're talking to might not be receptive to understanding these things.
So you have to break it down and be very basic about, uh, you know, what, what you're trying to do and the similarity to you
being a bank, you know, it's your L L C or whatever that is going to be involved.
Just like, you know, the bank is an incorporat, a corporation or incorporated, et cetera. (···0.6s) So (···0.6s) that is the end of that
segment and we will see you in the next one. We're gonna talk about some of these scenarios and tie them in with numbers. So
cool. (···1.1s)

Property Management
(···2.0s) Hi there, and welcome back. Uh, I'm here with Christina Template today, and, uh, as
PIP has introduced already, she's going to be doing our property management class here. We're
gonna be jumping right into that, but I wanted to take a second because I'm probably gonna be
jumping in and out as well during this. Uh, you've already heard pip smacking me about the
technology aspect, but we all know that old grandpa couldn't do any of this anyway, so, you
know, it's, uh, it, it is quite, quite exciting to be here. We're, we're so happy to have Christina
teaching you guys this because they've done it, uh, from the ground up.
So we can show you how to do these properties, uh, individually for yourself or on a large scale,
uh, as far as the management goes. So, (···1.3s) I got into real estate investing in 2017. I'm just
gonna give you a little history of myself (···0.6s) and, uh, was working as a pharmacist at the
time. So I was working in a retail pharmacy and, uh, realized that a J o b, even if it's high paying,
is only one income stream. And, and that one income stream is, is not a, a great safety net.
So, uh, found my way into a real estate training, uh, with Mr. Pip. And, uh, now here I sit and I
did a lot of Airbnbs, that sort of thing. So property management is a big part of what I have done
since I started investing in real estate. (···0.5s) And, uh, we're really gonna take this to the next
level. Uh, we want to go through how we buy, hold, and then control. So Christina is gonna do a
great job bringing that to you.
Again, I just wanted to introduce myself, but I'm gonna turn it over to her and let her get started.
So, onto you, Thank you. By hold and then control. I think I like that. Right? Right. (···1.2s) So,
property management by hold. Now what, um, and Bradley, you are supposed to be the
millennial with the technology. What is going on? (···1.2s) Okay, so we're gonna talk about
managing your own properties at first. Um, at this point, um, you've, you've bought, you, you,
you were trying to decide whether you can manage (···0.6s) or if you need to find a property
manager.
And so that's kind of what we're gonna work through, is (···1.0s) to manage or not manage. Um,
I'm gonna say yes. Um, we'll help you figure it out. Just say yes. Mm, (···3.3s) there we go. Are
you, ma are you moving 'em for me at this point? So I don't need to do anything? Oh, oh, this is
good. Okay. So, so I guess as a new landlord, you need to ask yourself some questions.
Do you have time to manage your own properties? Um, it does take time whether you're trying to
find tenants, whether you're working on your house, um, you know, rehabbing, turning over.
There's lots of different aspects, um, on time when it comes to managing your own properties.
(···0.6s) Can you evict your tenants? If you can't evict your parents, your cousin, your brother,
your, you need to maybe think about going another route. Um, it's, it's important that you can,
you can do those things.
Evicting a tenant if you don't pick a good one. Um, can you follow the rules that you set for the
tenants according to the leases, um, we have leases for a reason. They keep you safe. They keep
your tenant safe. Um, liability that's important. Um, following those leases, being consistent.
Um, you don't wanna show any favoritism to one tenant versus the other tenant. (···1.4s) Can
you make repairs if it's necessary? I don't do repairs. Uh, like fifth asked me.
I'm not working on any air conditioners. Um, air conditioners are not my thing. Uh, so, uh, those
are the kind of things you need to think about. Um, can you find the people that can work on
those things? Rehabbing things, fixing things, (···0.7s) just any kind of maintenance things that
surround your, your rentals, uh, boundaries. Boundaries is a big one, especially in the
technological world we live in, whether it's social media, whether it's texting, uh, setting
boundaries is important.
Tenants will call you at all hours of the night. Um, if you let them, (···0.7s) they will find you on
Facebook and wanna be your friend on social media. Those are the kind of things that you need
to think about and how that's gonna affect your life, impact your life, uh, and, you know, impact
that, that tenant, landlord relationship. (···1.3s) So (···0.6s) how do you treat tenants as a
business and not as a friend? Um, so (···0.9s) am I willing to study no and stay on top of
legalities of state and local laws for landlord and tenants?
That's a big one. Just even recently, uh, trying to look at the different laws (···1.0s) for the slides
for this, this class. There's some things that have changed just in the last couple months that
(···0.7s) I didn't know, um, or not that I didn't know that, that are kind of shifting and changing,
that I need to kind of stay in the know now that we have some help and I'm not doing everything
myself. Uh, there are definitely some things that we need to start looking at some more.
So make sure that you understand that when you do this, you do have to stay on top of those
laws. Um, make sure you, you local laws, state laws, federal laws, and we'll get into more of that
as we go through the slides. Um, what makes a good landlord? Being transparent and honest, I
think being upfront, um, makes a, a good landlord. Uh, you want to make sure that when you
meet prospects, that you are very (···1.2s) transparent, that you tell them exactly what kind of
tenant you're looking for.
(···0.9s) Long-term tenant, clean tenants, uh, somebody who's gonna take care of your property.
So you want to make sure that you're as transparent as possible with them. Um, so that's good.
Uh, professional. You wanna stay professional as a, as a landlord. Being a good landlord is being
professional. Um, I also think being a good a good landlord means that your property is in good
condition.
Uh, don't be a slum. Lord, I, that's, I know it's a negative word, but I really do believe that you
can be a good landlord and still make money (···0.6s) and treat your tenants good, and have
(···0.6s) good properties that are in good condition (···0.6s) and still make the the profits you
want. (···1.0s) Being a good lawn landlord also means that maintenance is done. It's necessary
that it's done in a timely manner.
Uh, you know, emergency for somebody may not be an emergency for you, but being a good
landlord means when somebody's toilet's blowing up in their apartment, in their duplex in their
house, that you are taking care of that issue because it's (···0.6s) sanitation issue. Uh, so yes, so
being a good landlord, (···0.7s) it, it just integrity, like pip talked about, integrity is really
important. Um, so yes, we are striving to be good landlords so that we attract good tenants.
(···3.0s) So (···0.6s) for me, (···0.6s) I'm not doing maintenance to our places, not that I haven't.
Um, but, you know, as you start out, there's gonna be some things that you have to do because
you can't afford to do 'em. (···0.7s) It's more cost effective or, or it's an emergency and you have
to get over there and get it done. And, and there's just no other way, or you can't get ahold of
somebody. Um, but there are some people that you should have in your Rolodex as you, in your
Rolodex old school in your phone.
Um, Rolodexes, didn't know they existed anymore, but I saw that picture and I thought it was
really funny. Uh, so you should have a real estate agent, (···0.5s) insurance broker, um, this
whole list. So real estate agents can help you. They can actually bring you leads for tenants. They
will list (···0.5s) and put on the m l s, uh, that you have a, a vacant unit, uh, whether that's an
apartment, a house, a duplex, they can list that on, um, the M l Ss. (···0.7s) And usually they
have people that go to them that are from outta state, outta state.
People will call if they're transferring for a job, and they'll ask them if they know anybody that
has rental properties. So we get some of those referrals sometimes. Um, insurance broker,
obviously liability. You need to make sure you're covered. Um, that's important. I always on, on
the other side of it, for a tenant, I always make sure that I have lemonade.com. That's just one of
many, uh, that I can give to a, a prospective tenant to, to get some renter's insurance.
Uh, but an insurance broker's gonna keep, keep you safe and protected. An (···0.6s) eviction
attorney. Um, in (···1.0s) the very beginning, I, I did the eviction paperwork and the timelines,
and that was not my favorite thing to do. Uh, it, uh, it takes a lot of (···1.5s) precise, you can't be
wrong. (···0.9s) It is, um, it is something that would behoove you to get an eviction attorney, get
a good eviction attorney.
(···0.8s) Sometimes. Uh, opportunity costs, we'll talk about opportunity costs at some point. Uh,
eviction attorney, good to have. Keep 'em in your phone. Rolodex. Um, I have our eviction
attorney's (···0.6s) cell phone number, uh, in my, my, in my cell phone number, uh, office and
personal cell. (···1.2s) It's, it's just even nice to be able to call if I have any questions on the fly,
which we'll go over some of those issues, um, here shortly. (···0.6s) Your accountant. Um,
contractors.
(···0.7s) Contractors, that's important. Um, the plumbing, hvac, um, electric, if you have any of
those issues with any of your, if any of your rental properties. If you can't fix any of those
yourself or your, if your spouse isn't one of those things and can help you in the very beginning,
uh, your lender, (···0.5s) local community, banks, cleaning companies, um, cleaning companies
are, (···0.8s) oh man, good help is hard to find. It is. That's probably been one of, uh, our biggest,
uh, biggest issues with turnovers.
And even in our SDRs. Our short-term rentals is cleaning companies. Cleaning companies have
been really difficult to find people who do a really good job. New construction, cleaning down to
short-term rental, cleaning to turnover, cleanings. Uh, so find a good cleaning company. Very,
very important. Uh, you can clean that yourself in the very beginning, you might do that, but just,
just remember that when you bring in a good tenant, you wanna make sure that they don't open
the evidence disgusting.
Or, you know, (···0.6s) just the fans are full of dust and dirt (···1.0s) and opportunity costs.
Again, you know, are you, what are you losing by doing that yourself? Uh, we'll get into more of
that later. Uh, virtual assistants, uh, this is something that later on, uh, you might be interested in.
Virtual assistants are great. Uh, they can do all your social media stuff. Um, I'm a little on the
dinosaur side. I don't like doing social media. We have somebody who takes care of all of our
social media.
They can (···1.1s) deal with all the ss, e o and all the different things that you have to do to get
on top in Google. And (···0.9s) it's, it's really nice to have them do that. (···0.6s) I know that you
can spend a lot of time on social media. I know employers complain about employees being on
social media all the time. Uh, it's just, I would rather have the people that work for us, not on
social media, taking all those hours on social media. 'cause it does take up a lot of time. So
virtual assistants, uh, you can get 'em in the us We have one here, actually here locally.
(···0.7s) So we have had some really good luck with that. They've, we've had some promising
leads come from the virtual assistant and they can, depending on how you set your contracts up,
they can do some other work for you too. (···1.2s) And maintenance, we kind of went over that
plumber, electrician, hvac, um, have more than one, two, maybe a, a third backup. (···1.0s) Just,
just so you know, you have somebody, especially on those holiday weekends. 'cause inevitably
you're gonna get a phone call on a holiday weekend.
Lawn care, lawn (···1.8s) care, (···0.5s) common areas. If you have in the beginning, if you just
have a single family home or a duplex, this might not be an issue. But if you get into bigger
properties, common areas, you will have to have somebody who takes care of lawn care. I
(···0.8s) personally like to work lawn care into (···0.5s) rent. Um, I like all of our properties that
look at all the time. My husband and and I have gone back and forth on this and, you know,
we've tried it and not tried it.
Uh, lawn care is some, we have to take care of properties regardless that, you know, just land
that we have to have mowed. Um, we've done it in-house, we've farmed it out. So lawn care, it's
always good to have somebody (···0.9s) just in case, uh, pest control. Hmm. Bed bugs and
(···0.8s) spiders and all sorts of stuff. So, pest control, you definitely want pest control, uh,
termites, (···0.7s) there's all sorts of reasons. You definitely want pest control mice. Uh, there's
different options you can do if you don't wanna pay for pest control.
You, you can go to the farm stores and, you know, there's different variety of products you can
get. But pest control, even if you just call them (···0.6s) and (···0.9s) ask them for advice, pest
control is, is a good one to have in your, in your, in your Rolodex. (···2.7s) Next slide, Bradley,
please. Thank you. (···1.1s) So, opportunity costs the definition of the opportunity cost, the
potential benefit that is given up (···0.5s) as you seek an alternative course of action (···1.1s)
when you decide to pro pursue a college degree.
Your opportunity cost would include the four years potential earnings for gone. I actually use
this slide 'cause I thought it was kind of funny 'cause my husband and I go back and forth on
higher education. Um, but anyways, (···0.8s) opportunity costs. If you're working and, you
know, you can't afford to really take the time off and you just started out, you know, (···1.4s) it
might not be feasible for you to take time off work.
You know, if, if you, (···1.4s) if you're further along in your, in your rentals, uh, you, it might
cost a lot more for you personally to take care of that job versus hiring it out. You know, for me
to go mow the lawn (···0.8s) wouldn't be (···0.8s) one, probably very pretty or two. Um, it, it's
not the opportunity loss for me to take my time to go mow the lawn. Now, if I had to, I would,
but it's, it's an opportunity loss.
Uh, so you have to look at those things. (···1.5s) For Winston to go mow the grass is a huge,
that's my husband. Um, but for him to go mow the grass or to (···0.6s) go plunge a toilet is not,
it's an opportunity loss. So we have to look at the, what it's gonna cost us, what we're giving up,
um, instead of calling in a sub or, or a third party person, or whether you hire, you know, an
employee, you know, to go do some of those things. So always look at your opportunity costs,
um, whether you do it yourself or whether you decide it's time to hire somebody else.
(···2.7s) Okay, so I guess at this point, I'm just assuming everybody's got their own, their own
unit or we're there now what, what do I do with this property? (···0.9s) Hopefully you have it
cleaned up (···1.0s) by a professional cleaner, or you've done a really good job yourself. Um,
you're gonna advertise for a unit and I suggest that you do this before everything is done.
Um, now if it's a, if it's a hot mess and, and you know, there's walls down and you're mid rehab,
maybe not, um, but you could start advertising your unit before it's completely finished. Uh,
there is (···0.8s) all sorts of different ways you can advertise nowadays online versus traditional
social media is we track the way that we get our leads. Social media, (···1.2s) so Instagram,
Facebook, Facebook, marketplace, those are our main lead sources along with Turbo Tenant.
(···1.3s) They've been amazing and they're all free. Um, so we really utilize those. Zillow used to
be free. Uh, I think for your first, I think for your first one, now it's free. After that you have to
pay a fee. We don't use Zillow anymore. Um, Craiglist, I'm not a fan. Um, our last time that we,
we advertised on Craigslist. We had actually somebody hijack our listing, (···0.7s) and, uh, we
ended up with the police (···0.5s) at our, uh, office arresting, um, him, and then found out that
they had actually re-rented, so sublet, whatever you wanna call it, the house to somebody else.
And (···0.6s) it was, they, they told these people that it was their, their home. So it was, uh,
Craigslist is not our friend. Um, it might work for some people in different areas. For us, we've
kind of steered away from Craigslist. (···0.7s) So there's different, there's all sorts of different
ways that you can advertise online.
Uh, I think that with all the people, the demographics and people moving and coming into
(···0.7s) different areas, a lot of people are using the online presence for advertising. And so you
get a lot of leads through that. Then you have your traditional, um, your traditional ways. You
got your newspapers, radio, tv, grocery store boards, word of mouth, uh, real estate agents. That's
kind of been something that people have done for a while as far as sourcing, um, and advertising
for sourcing leads and advertising for your units.
Uh, newspapers. We don't use radio. (···0.7s) We have not done tv. Uh, not, haven't done that.
Grocery store boards, we have done that for our apartment complex in South Pittsburgh. If you're
in a smaller town, sometimes that works (···0.6s) really well. Word of mouth (···0.6s) is a good
one, especially if you're in a small town. Um, real estate agents, uh, I have had really good luck
with real estate agents, especially for, for those people that are relocating from outta town.
So, and they're, they're good tenants, they're good leads. So contact maybe a real estate agent,
have a couple in your, in your Rolodex so that you can let them know that you have rentals. Uh,
they will reach out to you and ask (···0.5s) for any client that gets referred to them. So it's good
to build those relationships. So we really encourage building relationships, whether that's
(···0.7s) with contractors, with real estate agents, because those can all, all be sources of
advertising.
Mm-hmm. So, (···0.8s) so, so those are, that's what we use. We use most, most of our stuff
comes, um, from online sources. Like I said, social media, Facebook, marketplace, turbo tents
free. So, uh, I would definitely encourage to encourage that. So (···0.7s) that would be
advertising for your unit. So then your leads, (···0.7s) this is so important.
(···0.6s) Now, when you're starting out, you might be working full-time, but it is still important
that you reply, reply, reply. I cannot stress that enough. Um, these people are going online.
They're going to apartments.com, they're going to, uh, truly, they're going to real, they're going
to all sort. Um, hot apartments are hot pads, uh, Zillow, they're going to all these different online
resources and they're applying (···1.0s) all over the place.
They're, they're looking for something. So (···0.6s) the first person that they get to the, the first
person that calls them back, the, whether it's text, email, whatever it is, they're gonna be the one
that gets that lead. That the, (···0.8s) the availability for rentals right now, um, at least in our
area, is very, (···0.7s) very scarce. (···0.8s) And so people, you know, the second they get a
phone call back, they don't want, they don't want that, that, uh, housing to go away. So they,
(···1.0s) they're on it.
Um, for us (···1.0s) in this area, we probably get a hundred leads for one unit as whether it's
single family, whether it's a duplex. (···0.6s) So (···1.0s) reply, reply, reply. So if you leave it for
too long, whether you have a family member, you know, reply with something that says, or, or
you can (···0.8s) have a friend help you reply and say, you know, we got your message. (···0.6s)
We'd be, we're, we'll get back to you after whatever time.
However you need to make that first contact with that lead. Make sure you get that first contact.
It could be an auto, an auto email. It could be a, okay, I need to take a 15 minute break at work
and so I'm gonna talk to my supervisor and, and make sure that I can take my 15 minutes at
whatever time. Or maybe you can, you know, talk to your boss and say, Hey, I'm, I've got this
unit, I have to rent. You know, do you mind if I take my 15 minutes for a few minutes here and
there and, you know, text these leads back.
However you need to do that in the very beginning. (···0.5s) It's really important. I can't stress
the importance of replying to your leads. Um, most prospective tenants, they expect a reply
within 24 hours in these times with technology, text messaging, oh my word in two minutes,
(···0.7s) instant reply. Um, I would suggest it be explicit in your posts, um, about your
qualification criteria. (···0.9s) The reason why is because you're going to get better leads.
Um, so (···0.5s) the screening process (···0.8s) will be a lot easier for you. Um, if you price your
rental, if you price your rental well and focus on, (···0.7s) focus on using these ways to advertise
a rental property, you'll likely find (···0.6s) tenants quickly and fill vacancies faster. Time is
money, literally. Uh, so if, if your rental's priced right, (···0.7s) you get back to people properly,
quickly, um, you have all the criteria on there, you know, time is money.
The more, the longer you wait, you know, then there's a screening time, there's, (···0.9s) there's a
process to, (···0.6s) from lead to (···0.9s) application to approval. So you wanna make sure that
you, (···0.7s) you know, you, you do it right. You make sure that you contact them, you get that
process going, um, because time is money and the longer you wait is less rent you're bringing in.
So (···0.7s) get 'em in there and, uh, make sure you get people called back.
Um, leads are so important in South Pittsburgh. It's an apartment complex that we have that's
about two hours away. It's about 30 minutes outside of Chattanooga. Leads are not as plentiful.
Um, and they moved on when we get a lead, if we don't call them right back, they've moved on
to something else. And, you know, they don't, we don't get a hundred, 120 leads for the
apartments over there. And so we really have to (···0.8s) be mindful that we call those leads back
right away.
Um, and typically when we call them back right away, uh, we good chances are that we convert
'em the conversion rate for, that's pretty good. So, um, reply, reply, reply. (···2.4s) So qualifying
prospects and tenants, um, we don't wanna call it stalking, we're gonna call it research. Um, but
qualifying, qualifying, qualifying (···0.9s) so important.
Um, it's gonna save you some headaches. Um, a lot of headaches. It's gonna save you attorney
bills. Uh, it's gonna save a lot of bad taste in your mouth and we don't want you to have a bad
experience. (···0.6s) So (···0.9s) I have some pre-screening. Can (···0.7s) I have you change it?
Thank you. Um, so pre-screening, screening questions, um, this will help you (···1.4s) in time as
far as showing people for tours, your, your unit, whether that's, you know, you having somebody
else do it, whether that's you doing it yourself, (···0.9s) whatever, you having to have somebody
do it for you because you're at work.
(···0.8s) But all these questions you wanna make sure, again, you're getting a good lead. So we
ask pre-screening questions before we even allow somebody to tour the properties. Um, one of
the first questions we ask is what date they'd like to move in. So if it's ready (···0.7s) the first of
the month, but they wanna wait two months to move in, we let them know we can't hold the
apartment. So what date would you like to move in? That's a, that's, that's a good one because
(···0.7s) I haven't asked (···0.7s) and it has gotten me in trouble in the very beginning.
So that is definitely a question you need to ask them. Um, how many people will be living in the
household? You'll be surprised if you do not ask that. (···0.6s) How many people they will try to
move into your unit or your house or your apartment. Um, so ask the question. It's better to know
up front and so that they know that you are aware that you're, you're looking, (···1.0s) you will
definitely weeded out the people that are trying to get in, maybe under the fly, some other people
that won't be on the lease 'cause they know that you're checking.
They want, 'cause you're asking how many people are gonna be in the house, (···1.0s) do you
have pets? Um, so this goes back to the assistance animals and we will go back and talk about
that. Um, an assistance animal is not a pet. So technically if you ask, do you have pets? They can
say no. Um, we'll get into that later. But do you have pets?
That is always on the top three of my questions. Uh, so if so, how many, what kind, (···0.7s) how
old are they? Are they spayed and neutered? (···1.1s) We (···0.9s) have a policy not to take
(···0.7s) animals that are less than a year old and they must be spayed or neutered. That's our
policy. Uh, there's, you know, a list of dogs that, um, are frowned upon. The city doesn't like pit
bulls here locally at our apartment complex at the city.
Uh, they don't do pit bulls there either. Uh, nothing against the breed. It just is what it is. And so
we just put that all out there in the very beginning. That way we don't waste our time. They don't
waste their time. And nobody's mad when they get there and we tell 'em, oh, (···0.6s) you know,
by the way the pit bull in your car won't be allowed to be here. So we try to just again, be
transparent, uh, put that out there to save our time and their time. (···1.3s) Again, time is money.
(···0.9s) And then how long have you lived at your current address?
Uh, that one is kind of hit and miss. I think (···1.3s) sometimes they'll, sometimes they'll tell you,
sometimes they won't. They'll lie about it. Maybe stretch the truth, whatever you wanna call it.
Um, and then your estimated month, uh, monthly income, you wanna know that 'cause you
wanna make sure that they qualify. Um, for the rent, (···0.6s) whether it's two and a half times or
three times the rent, depending what your criteria is, you just wanna make sure that they can
afford to live there. Um, would your current landlord give you a good recommendation?
(···1.5s) So myself personally, I feel like, huh, recommendations. You can give anybody a
(···0.9s) anybody a phone number and a name, and they can be your landlord. So again, do your
due diligence (···1.0s) and make your phone calls, whether it's to job, you can call the, the
recommend the landlords and the personal references, (···0.6s) but just (···0.6s) do your
homework on the prospects. Uh, it is, (···1.0s) it is definitely something that you'll be thankful
you did later.
So, (···0.6s) so you can ask them (···0.5s) to give you, or if they, if their current landlord would
give them a good recommendation. I don't know why anybody would say no. Um, I don't know
that I've ever had anybody tell me no. Uh, I don't think in all these years I've ever had anybody
tell me no. (···0.6s) So, but ask them, um, then they know at least you're looking, uh, to talk to
their, their current landlord perhaps.
(···0.9s) And then have you ever broken a rental agreement? I have asked that. And people
typically have been pretty honest. I always tell people, I'd rather them be honest with me than me
to find out something later. That's one of the other things that I do say to them when I talk to
them or, you know, terrible say, who helps us on the property management? Um, end of what we
do. Uh, there's been times that people have said yes because they've moved because of a job or,
um, they (···0.8s) couldn't afford where they were living anymore.
I mean, people have been honest about that question. Uh, have you ever been evicted? That
(···1.5s) one is kind of a, (···1.5s) if they've ever been evicted, that's just a policy for us. We
won't rent to somebody who's been eviction if they, if they've had an eviction on the record. Uh,
I don't know that I've had somebody tell me I've been evicted and I, (···1.0s) I, I can't say that I
recall that.
So it will show up on their background. Um, if somebody has been evicted, it's gonna show up
on their records. Um, when you pull their background check credit checks. Um, so (···1.5s) that's
definitely something I ask. If they're, if they're truthful, you know, great, you know, I, that is
something that is part of our criteria and we let them know ahead of time that evictions are
something that we can't work through. Uh, then (···0.7s) issues with their background check and
credit check, we ask them just ahead of time.
Do, (···0.7s) do you think there's gonna be any issues with your background or credit checks?
(···0.9s) That is just, we just wanna know that they're gonna be forthcoming with us. Uh, really
it's kind of a judge a character thing. We want to make sure that they're transparent with us
because we're trying to be transparent with them. (···0.9s) Most people are pretty forthcoming on
that. I mean, we've had some people who've said, yeah, you know, I have, (···0.8s) you know,
(···0.7s) drug charges or domestic violence charges, or I (···0.9s) have a (···0.6s) 385 credit
score and I'm, (···0.7s) it's, they will actually tell us that.
Uh, which, you know, I mean, we asked a question and I I appreciate them being honest. Um,
that one actually, people are really honest about that one. I think probably because they don't
wanna lose their application fee. And that is one of the other reasons why I ask that question is I
don't wanna take somebody's money for an application fee if I know that they can't pass the
criteria because I don't think that's that's right.
Um, so we do ask, (···0.6s) not just for, because we wanna save our time, you know, save their
time and money not giving people tours. It's not just that, but it's also, you know, we're not taking
a hundred applications to, to make money off of people because we know they're, you know, we
know they're not gonna pass our criteria. (···0.9s) It's, it doesn't seem (···0.8s) very good to it. It's
just not right to take their money. (···0.6s) So (···1.0s) recent bankruptcies, (···0.7s) so (···0.8s)
we ask that question.
Um, I'd say probably half of 'em tell us the truth. Some of 'em do, some of 'em don't. (···1.3s) So
(···0.7s) that comes up. It, it comes up in their credit check. That's something, um, it's kind of
been case by case for us recent bankruptcies. It, (···0.7s) we asked them to explain, um, their
bankruptcies and give us a chance to do that. Uh, smoking inside and outside, uh, that is
something that all of our properties are non-smoking.
(···0.6s) We're good with smoking outside, but we wanna know if there's, if there's smoking or
or non-smoking. Uh, there, there actually is. There, (···1.5s) there is actually. You can't actually
ask somebody if they're a smoker anymore. That's something that you can't even advertise and
ask them anymore. I (···0.6s) guess it's against the rules now. I'm, I'm not (···0.7s) quite sure
that's just recent too. Um, but anyways, asking these questions is gonna save you a lot of time
and energy.
Um, and you will get a ton of inquiries and if you do, you do not wanna give a hundred tours. If
only 10 of those people qualify, uh, it's gonna cost you a lot of money and you're gonna have a
lot of upset people if they don't qualify and you have 'em come out there and they're still not
gonna qualify. So anyways, pre-screen, pre-screens, pre-screen before you set appointments and
uh, we're gonna wrap it up (···0.8s) and we'll come back to you with another video soon.
(···2.0s)
(···2.7s) Hey everyone, my name is Pip Stelek from Pip's Path to Property, and we're here
teaching the property management class and we'll go over a lot more details of that. I'd like to
give you a quick introduction and also introduce, uh, the teacher of this, the trainer of this, of the,
this class who's gonna be Christina here. But I'll say a little bit about me real quick since you're
seeing us on the screen right now. As I said, my name is Pip. I, I started training and getting
training in real estate back in 2002. Uh, bought a bunch of properties in a short period of time.
Uh, the company that I bought the training from, um, they asked me to come on and mentor
other students.
And so I did that uh, for a couple of years. And then in 2007 I started going all around the, the
United States teaching other people how to do property investing. And since 2007, up until now,
I've been in 18 different countries teaching property classes. (···0.6s) And so it's been a lot of fun
for me. (···0.6s) And what's cool is I (···0.7s) think the biggest benefit to me is all the cool
people that I've met. And one of the cool people that I met is this young lady sitting to my right,
your left, however you're looking at this.
I'm not sure how that works, but her name is Christina (···0.5s) and she is an expert on managing
properties. And so what we're gonna do is when we get into the classroom in just a little bit,
(···1.2s) we are going to uh, uh, have Christina do most of the teaching. Uh, I'll be on this video,
I think Bradley one of my business partners that if you've watched any of our other videos you've
seen a million times. And so you'll see a bunch of us on here. We might even get Christina's
husband Winston to join us here a little bit, but we'll introduce them as they come onto to the
camera. But for right now, I'd like to introduce Christina template.
She's gonna tell you a little bit about herself. Take it away. Christina. Hello, my name is
Christina Template. Um, I have been managing properties, our properties, um, since 2000, I
guess 2015 (···0.6s) I had managed my own. Um, when I say we, I'm talking about my husband
and I. Um, prior to that I had a rental, um, in Oregon prior to moving to Tennessee. Um, so been
doing that. It has been an, an experience. Um, and so I am happy to be here to teach you how to
do that, to manage your own properties, decide whether it's for you or if it's time for you to find a
property management company.

Um, and so I really enjoy what we do. Um, we enjoy property managing our own properties.
Um, we buy and hold, we build and hold. And so we manage about 137 doors. It'll be more than
that (···0.7s) it after this next year. Um, so we continue to grow and I really wanna help y'all
grow.
Um, so that's what I'm here for, to help you out and answer any of your questions. And I'm
excited to be here. Awesome, Christina. That's great stuff. (···0.5s) So, Bradley, could you do me
a favor? We got Bradley doing all the technology stuff today, which is very cool. I'm gonna have
him put a PowerPoint up there so you won't see my big face up there as much. It's all cool if you
see Christina. Uh, but you don't wanna see me on the PowerPoint or on, well then he's gonna put
a picture of me up on the PowerPoint. So that's that. So you could go ahead and just flip to the
next slide then.
Bradley. Oh, not another one. That's another one. Are we kidding? Let's just go to one more.
Okay. So the disclosure, and I am going to read this just because I (···0.7s) wanna make sure
we're always doing things legally and you'll hear our about our seven rules of investing. And one
of 'em is always be legal. So the educational training, present presentation provided does not
qualify students for employment. The company's products including but not limited to training,
recorded content, mentorship, coaching materials and emails are for educational and or
illustration purposes only, and are provided with the understanding that the company is not
engaged in rendering legal, accounting, and or professional opinions.
(···0.5s) Investing has inherent risk. Any decision to invest in real estate is a, is a personal
decision that should be made after thorough examination and due diligence, including a personal
risk and financial assessment. Results are based on the individual may not be typical. The
education we provide and the strategies we describe take a commitment of time and effort and do
not guarantee any results in any specific timeframe. (···0.6s) All contracts, forms and letters
contained herein are provided for training purposes only.
The provider does not assert any warranty expressed or implied as to the legal effect and or
completeness of the contract terms or forms and letters. The provider hereby is claims any and
all liability with respect to their forms. The provider suggests that any, that you contact an
attorney to ensure that all or that the contracts forms and letters are modified to meet the laws of
your state. That's a mouthful to read. It's, I don't know that I've read that on any of the other
trainings, but I know some of our other guys have. So Bradley, if you want to go ahead and flip
to the next slide. (···1.0s) So what we'd like to do is first of all congratulate you guys on taking
that next step (···0.6s) to do some training.
Uh, what these videos are, we call them on van videos and some of you guys have already
watched many of the other videos. This might be the first video you watched. We are gonna
make an assumption, even though we're not supposed to assume, we're gonna make an
assumption that this is the first video that you've watched. That's why obviously there's the
disclaimer, but more importantly, the first couple um, sections of this are going to be what we
would call basic foundation information. And I'm gonna talk about that a little bit.
Christina might jump in here and there on some different things. Um, we're completely doing
this off the cuff. So if I say something to Christina and she goes, what that means we hadn't
practiced this ahead of time, which is completely fine 'cause I know she's gonna go through some
stuff and I'm gonna go, what did you say? It's gonna be all good. We wanna keep this as light
and, um, as, as, uh, normal as possible. So this is not, we don't wanna sound like robots. I hate
reading that last slide because I felt like a robot through that whole process. So what we try to do
with all of these trainings is we try to break each of these sections down into about 30 minute
sections.
So what'll happen is we may be only a part of the way through a couple of points that we need to
be, need to make and we'll say, we'll see you on the next video. We do that for multiple reasons.
The most important reason is, is so that you can take this information and take it at your own
pace. If you say, I wanna do 10 videos and you want to do, you know, um, 10, 30 minute
sections, God bless you, that's your call. But the average person, they need to do it in a basic
manner so that they do a little bit at a time and take that information. Cool thing about all these
on-demand. You can rewind 'em, watch 'em as many times as you want to.
I (···1.0s) encourage you to do that. Some of you guys are gonna be taking live in-person classes,
live online classes, interactive with with instructors. So these actual on-demand recordings are
gonna be a great way to preview, uh, the material before you go to a class or take an live online
class or maybe as a review of any terminology or information. Christine and I were talking just a
little bit ago about how much we're gonna get into the numbers and so we're gonna get into the
numbers even though it may not feel so, so basic sometimes we're definitely gonna get into some
numbers.
But the reason we do that is we want to make sure that you guys have all the information. So
don't hesitate if you don't understand something, rewind it, watch it over again. Repetition is the
key to learning on anything that you do. This is a journey. It is not a a a stagnant thing. It's gonna
be something you're growing with. I know the first time you did property, everything you did,
you had to learn as you go. And that's kind of what we're doing here. Yep. Look at stuff over and
over again. Doesn't happen all the First time. Exactly. Right. And, and, and there'll be some new
things that we talk about that you maybe never even thought about or experienced before.
We were talking about some stuff over the last few days and one of them was, uh, and I know we
had this discussion was about, uh, uh, when you have tenants and they have pets and those pets
may be, and what's the term that you call them? I know there's a word assistance animals', not
pets. I'm sorry. Assistance. I knew I'd say that wrong, but that's okay. You'll figure out if you've
watched any of the other videos, you figure out I'm not the smartest guy and I'm cool with that.
And so yeah, those assistance animals. And so there's, there's specific laws about that. And these
laws are ever changing.
And so we gotta make sure we're never doing any type of dis discrim discrimination and
Christina's gonna talk about that kind of stuff so that we're always doing things (···0.7s) legally.
And so that's gonna bring me to the next slide. Bradley, if you could click to the next slide, I
would greatly appreciate it. So what is your motivation? Why are you doing this? One of the
things that we all talk about is what's your why? Your why has to be solid and for the emotional
people out there. If your why doesn't make you cry, it ain't big enough. I don't even like to say
that. I'm not a big fan of saying anything about crying because I always tell people there's no
crying in property.
Yeah. Now that some of you may have, there is. You need a property manager. There you go.
Exactly right. I'm not a fan of, there's no, I I don't really think there's any crying property. But if
your why doesn't make other people go, you're gonna do what? You, (···0.7s) you really wanna
buy a hundred unit pro, you're, you're nuts. You're crazy. So your why should make other people
go, (···0.5s) what are you talking about? Yeah. That's how big your why should be because we
want you (···0.6s) to have that motivation. You've gotta have those goals out there that you're
looking for, that you're trying to achieve.
So if you have to stop the video right now and you really haven't thought about your why,
(···0.8s) take some time. Write it all down. A lot of people do, what do they call 'em? Vision
boards. You see people do vision boards. Yeah. And they put those vision boards, whatever you
wanna call them. Yeah. Those kinds of things are so important. Um, that Bradley, you realize
you have our, your name on our, on our, on our, on our slide. I just saw that I'm Bradley str
today. (···1.9s) Oh, that's funny. I just now noticed that. Well, Bradley's helping us.
So we're using his computer so we can be Bradley str. Why don't you put Christina's name on
there so that they know exactly who she is. I just now noticed that it only took me about eight
minutes of, of recording before, before I realized that's, that's okay. Well Bradley has to be part
of it too. (···0.8s) I'm not behind the scenes. I'm not very smart. That's what happens. But
Bradley's supposed to be the smart guy of this group. So anyway, so we'll get Christina up there
and it magically will change on your screen here. (···1.0s) Maybe not, maybe not. (···2.2s) We're
figuring it out anyway, so we'll get that. And if we don't get it fixed on this one, we'll get it fixed
on the next one.
And so anyway, the point I wanna make on this is we wanna make sure you have a solid goal out
there because that will give you the desire to keep moving forward. Because Christina, what'd
you say? You manage 137 doors right now. Mm-hmm. Does every day go perfect? (···0.7s)
Yeah, no, absolutely not. We're gonna call you Pinocchio. If you say everything's going perfect,
your nose gonna start growing. I know. It's so, yeah. We know it's not gonna be perfect. And
some people hate to even thought of property management, but what we're gonna show you,
what Christina's going to teach you through this process is you can make a bunch more return on
your money.
You can have a lot more control over your property if you manage 'em yourselves. Mm-hmm. Or
if more importantly, you learn how to manage it yourselves. That way you know, when you hire
the property manager that you're gonna have that they're doing it the right way. (···0.5s) And so
it's imperative to know that. I say the same thing about, you don't need to be an accountant to do
this business, but you do need to know how to read some accounting statements so that you
know your accountant's doing the right things. 'cause there's some huge tax benefits and huge tax
savings that we have the opportunity to do if we have the right knowledge within our accounting
process.
So know what your goals are, get your why out there, Bradley, if you wanna go to the next slide,
(···0.7s) we'll just keep calling it Bradley 'cause he's on there. (···0.7s) So this is kind of, and and
we have some of this stuff, which is a little bit, uh, redundant I think. But it's a matter of, people
see it differently when you put a bunch of words on one on one PowerPoint. Some people don't
even read it. So this is really the same thing on a smaller scale, it's your business plan. So those
who who fail to plan, plan to fail. So you gotta have your goals written down, make sure that
they're specific, measurable, attainable, relevant, time bound.
That's called smart goals. And Bradley's just, you're, you're fine. Go to that. Smart goals one.
That's completely fine. That way I don't have to go through as many slides. So this is very
important. Those goals have to be specific. (···0.7s) And I know I was talking to Christina
husband Wiston over the weekend and we were talking about (···0.5s) if you know you want to
have X amount of properties, (···0.6s) write it down, write it down. And then what you do is you
start working backwards. How do you get to that? If you want to have two rental properties by
the next six months, (···0.7s) how many offers do you have to make?
How many, how much financing do you need? How long will it take you to go through that
process to do so? What areas do you wanna buy in? You want to be very specific to those kinds
of things. So the, the goals have to be very specific. They need to be measurable. So there should
be some type of a way to measure it. So I said how many properties? Two. Two. So I wanna
have at least two. So that means if I get to one, I didn't make my goal. If I get to three, then I've
over achieved and that's fine too. And I think what you're gonna find is the first property is the
toughest one.
For those of you guys that have watched anything that we've done before, what you're gonna find
out is this is not a get rich quick process. Uh, or for my Canadians. 'cause we teach a lot of
Canadians, they call it process. They, I I think the people from the south maybe talk funny. They
think I talk funny. The Canadians think everybody talk. I think all the Canadians talk funny. But
anyway. And I have to do that 'cause two of my business partners Canadian. So we gotta make
sure we get them on (···1.1s) involved in this. And so (···0.7s) what we have to do is make sure
that when you're, we can limit these goals that you are very specific on how you do that.
They gotta be measurable. And more importantly, I (···0.6s) I think they have to be somewhat
attainable. Uh, do they have to stretch you? I think they should. We're not gonna talk ever about
getting rich quick. I always tell students plan on at least six months to buy your first property.
Um, and if and plan on this being a two to five year process, it's not gonna be overnight. How,
how long did you have your rental properties in Oregon? You had those quite a while, right?
Yeah. And then when I came here, I only managed 'em for a year before I get, I got rid of, um,
my house because I was afraid to manage them from across the United States.
And it was 'cause I didn't have the proper real estate education. There you go. So once I got the
education, I realized now I could've, I got lucky with the renters that I had. Um, but had I had the
education, I probably would've done things differently. Sure. And, and, and so that's the key is
you're always trying to make sure that, you know, you're learning and grown. And that's why we
keep setting new goals. So once you get one goal achieved, so let's say that you have two
properties that you wanna buy in this year.
You get to your second property, I guess you can stop if you want to, but I think the average
person is probably gonna say, I wanna do the next one. Yes. And the next one and the next one.
So even though you wanna make them somewhat attainable and what I say that, I mean, what I'm
trying to say is, if you came up to me and said, PIP, I think I wanna, I wanna have a hundred
million dollars of property in the next 12 months, I'll be, I'll be, I'd be like, do you have 70
million already? Do you have 80 million already? Maybe we got a chance. But if you don't have
any and you wanna go from zero to a hundred million, I think your, your goals are a little bit
outta outta reach.
And so it's really cool, um, to see the students that that, you know, we've seen over the years that
are getting up to some crazy levels like that. And uh, it can be done but it's gonna take time. It's
gonna take a lot of work. It's not gonna be get rich quick in any way. (···0.7s) They've gotta be
relevant. So your goals need to be relevant to what you're working on. If you really want to have
rental property, then you've gotta have the relevant knowledge to do that. And that's why
property management is now if you want to go out and do wholesale, some of you guys have
done wholesale, uh, trainings with us. Some of you guys might have done lease option, then
maybe some of your property management information isn't as relevant to that strategy as it will
be to a buy and hold strategy that Christina's gonna be teaching us on.
And then time bound, we've already said this, you know, obviously measurable is part of that
time bound. That time bound though. You gotta put a date on it if you don't put a date on it. And,
and it's kind of like anything else. I'll do it on Monday or I'll do it next week or it'll start next
time. Never happens, does it? (···0.6s) Yeah, exactly. So you gotta make sure you put some time
bound stuff on there. So Bradley, we're gonna try to change technology on you here. Can you let
me use my visualizer if you will.
(···0.8s) Can I, we'll see if we can do this. (···0.7s) So we're, we're recording in a totally those
you guys have watched all the other recordings that we've done. Little different technology than
what we're doing today. So we're kind of making some stuff up as we go here because we're
actually remote. We're in Nashville, Tennessee to, to, uh, record. Well, we're not really in
Nashville. Where are we at? We're In, we're in Goodlettsville. Millerville, Millersville.
Goodlettsville. Yes. Millersville. Goodlettsville. That sounds so south. I don't even know what to
say. That's you. Yeah. Millersville and Goodlettsville. So we are, but we're right out of Na
outside of Nashville teaching this.
I'm usually in Kansas City when I do this. Bradley's usually down in Florida. So this is a little
different for all of us. So what I want to talk about now is something that I learned years ago. We
always tell students, you know, you should be reading books, you should be learning stuff. One
of the books, I think most all of the students that I've ever taught, definitely all of our trainers I
know are very big fans of is Rich Dad, poor Dad and the book Rich Dad Poor Dad talks about a
lot of different things. But one of the things I got out of the book that was one of the most
important things I thought was what was called the Cashflow Quadrant.
(···0.7s) And so the Cashflow Quadrant (···0.6s) looks like this. And I like to teach from this
standpoint right here. 'cause it can be much more interactive. This is my favorite way to teach.
So I'm not a PowerPoint person. Um, Christina, I know it's gonna use a lot of PowerPoint and
that's completely fine. I just know what I like to do. So we're all different people. And so I like to
use this and this is called, and I'll abbreviate a little bit Cash flow quadrant. I know some people
are upset that when they, they try to use technology like this, they can't write neat enough. Well
just write slower. You'll write neat enough. It's all good.
(···0.8s) And the reason I like to use this is because I can't go any faster than I can write really.
And so this is why I like to use it. So the Cashflow Quadrant, this is something I read outta the
book. Rich Dad, port Ed and I was blessed in 2007. I got the opportunity to get taught by Robert
Kiyosaki. I went out to Scottsdale, Arizona and Robert Kiyosaki doesn't use PowerPoint. If you
ever read any of his books, definitely read Rich Dad, port Dad, cashflow Quadrants, the second
book. Then he's got a whole series of books. But the most important thing I learned from
Kiyosaki when it came to presenting was to use interactive tools because this is how people learn
the most and the best.
And my teachers out there know that almost every school you see nowadays has, um, these
document cameras. And that's all this is. This is a very inexpensive document camera that we're
using. But what it is, it's allowing us (···0.7s) to get you some information. And for some of
those old, older people like Winston and I that wi when Winston's, Christina's husband, (···0.6s)
when you're older like us, what we remember is the old overheads. Mm-hmm. And so this is like
the newer technology from overheads. And so, we'll I got the opportunity in 2007 to learn from
Kiyosaki. And he doesn't use PowerPoint, he just uses a bunch of flip charts with these, with the
cash flow quadrant on it.
So this is gonna be a baseline for everything that we're teaching. And I don't care whether it's
property management, I don't care if it's lease option, land development, foreclosure. You're
gonna see how it flows into everything that we do here. Now what we have to look at with our
Cashflow quadrant, and this comes into and everybody's like, are are you guys, you guys do a lot
of selling. You're selling every day. If you haven't realized that every time you say hello to
somebody, you're selling yourself. If you're married, you have kids, you're selling to your, your
spouse, you're selling to your kids every day.
If you're a teacher, you gotta sell to those kids every day. Don't ever look at sales as a bad word.
It's a five letter word. If you wanna make it sound a little bit better, call it serve 'cause that's
really what serving is. It's selling and serve is actually a Latin word to mean sales. And so, or
maybe it's not Latin. I can't remember what it's not whatever. (···0.5s) I can't hardly speak
English. And I'm trying to talk about Latin. Let's be serious. (···0.7s) And so anyway, and and
Christina was worried that she wasn't gonna, she was gonna mess this up. I'll mess it up way
before you mess it up. I'm not worried now. Yeah, you shouldn't be worried. So the cashflow
quadrant always has two sides.
There is the left side denoted in red (···0.6s) and then the right side is always in green. (···1.5s) If
anybody's ever seen me teach before, I talk about this every time that I teach. And you'll always
notice the left is in red, right is in green. Why is that? For some of you guys that are into sales
and a negotiation, there's something called N L P Neurolinguistic programming. Don't ask me
how to spell it. I have no idea. It sounds pretty good though. N L P I like to, I can spell it. N L P,
that's how I spell it.
How about that? It's short for neurolinguistic programming. And when you talk about
negotiation and sales, that's what it's all about. It's saying the right kind of words. It's using the
right kinds of colors. So why is the left side red stop color? That's what it's when you're driving
down the road stop. (···0.6s) If you're driving down the road see green, it's go. So you're gonna
see the left side versus right side here. It's left side versus right side is green versus red. So let me
get into this a little bit. The E stands for employee. That's what the E stands for. It stands for
employee.
(···1.0s) And you guys can go look this up and you're gonna get the PowerPoint to all this. And
Bradley's got a nice pretty little PowerPoint that has this all on here. But I like to write it out
'cause that's just who I am. It's all good. And so if you're an employee, basically what does an
employee do? An employee trades time (···0.8s) for money. (···3.1s) Trade time for money. So
you go work, work, work, you get paid for your hours that you're putting in. You trade time for
money.
(···0.7s) So what do a lot of people then do? (···0.6s) They become an ss (···1.0s) S stands for
small business owner. It can stand for specialist. (···0.8s) Robert Kiski likes to use the term
superman or superwoman. Why does he use those terms? Because (···0.6s) most people that are
S'S, and be careful how you say that, it can sound different with different dialects. I get that.
Most people, well yeah, I'm, I've been in a lot of other countries and when they say S'S that
sounds really weird. Anyway, (···1.0s) so the point being on this is the ss what happens is you're
a small business owner, you're specialist, you're doing everything yourself.
And there's, there's benefits to that. But it also gets to a point where if you want to get really a lot
bigger, you gotta have other people. I know Winston was teaching a class force over the
weekend and his phone didn't ring at all throughout that timeframe. Even though Winston runs a
lot of his stuff as a, in a, in a small business manner, he also has lots of other people to take care
of things. And so that's really what the difference between is between the left side and the right
side is we look at the ss, they start most of their sentences with the word I, I gotta do this, I gotta
do that.
That's what the SSS do. And there's nothing wrong with that. There's nothing wrong with that
whatsoever. (···0.8s) And so what's interesting is my dad was an ss we had a, my dad had a an i
g A grocery store. He would come home from work and I know y'all guys, everybody can finish
this sentence that's watching this video. If I want something to unr, I've gotta do it myself. We've
all said it before. Mm-hmm. I still say it to this day and I'm, 'cause I'm constantly (···0.7s) in this
mindset. I gotta do this, I gotta do that.
And so the left side versus the right side is something that we're all going to be having to work
through as we go through here. So what's the difference between a B (···0.6s) and an ss? I better
flip that around. What's difference between an S and a B? 'cause we don't wanna be doing any
bss, do we? That's exactly right. This is kind of cool. I don't, I can, you guys can't see this, but
we're kind of in a classroom setting and we have people actually watching this. Usually I'm
doing this at home in my basement. So this is actually very cool for me. So I'm glad we have the
audience. It's a lot more fun for me than trying to talk to just myself. So what's difference
between an SS and A B A B business owner can basically, uh, they can, they can have other
people running their business and they, they can be out on a beach (···0.6s) and they can be
having their business run for them.
They can do things remotely. So an SS business owner, what they do is own a job. An SS
business owner. Think about this for just a second. If they walked away from their job, they don't
make any money. (···1.2s) You're still getting money. Even though you manage a lot of your
own properties, you're managing the managers a lot of times too. Would that be a fair
statement?
Yes. And that's really what we want to teach you is at the beginning we want you to know how
to manage your own property, but then we want you to know how to manage the managers.
Absolutely. Or create your own, you know, scenario how you want that done. So I really think
the biggest difference between the B or the SS and the B categories is, is it we So we means you,
we sure. There we go. Exactly. (···0.6s) And so the difference between the SS and the B is it's
gonna be, uh, you know, you have to have trust (···1.0s) on the right side. Yes. You have to have
systems in place (···1.5s) because you don't want every phone call going to you.
Absolutely. You've gotta have other people answering the phones and or maybe you call forward
it or whatever your situation is. You do that. And I think really what it comes down to, and I've
always just used trust and systems for the longest time on the left and the right, but I think with
what we're doing right, what we're really showing through pip's path is it's all about support.
Making sure you have somebody holding your hand through everything that you need. And that's
really what we wanna promote. So what is an i an i as an investor and that's basically your
money working for you.
(···1.7s) You guys all ought to watch, uh, and invest in the land training or land development
class that we just did. (···0.7s) And Winston Christina's husband did that class for us, uh, just just
recently. And (···0.8s) to really see the return on investment that you can make if you're an
educated investor is totally gonna change the way you do things. And that's a really cool way to
look at things. And we talk about that in creative financing. But I know Winston's talking a lot
about that in our land development class as well. So this left side versus right side, um, this has
been around for centuries.
Uh, literally it's been around forever. Uh, and, and so what we have to find is really what's the
mindset between somebody who's an employee or a small business owner versus somebody who
wants to be a big business owner or an investor? Well, I think on the left side, a lot of times we
see a lot of negativity. (···3.6s) And if you don't know what I'm talking about, go work at
someplace and then go back in the break room at break. It's a fair statement.
It isn't that true. We, we've all been there and the people in the break room, they talk about, and I
don't care what business you work for, whether they're professionals, whether they're service
workers, teachers, doesn't matter, construction workers, they're always complaining about the
company or the boss. Is that a fair statement? Yes, absolutely. Hear that a lot. Negative. So if the
left side is negative, what do we see a lot of times on the right, it's positive. (···1.7s) That right
there should show you. (···0.6s) I would really like to figure out how to be on the right side of
the quadrant. And if you can figure that out, this left side versus right side, your life is gonna
change exponentially.
I know it did for me. So left side is negative, right side is positive. Left side, there's a lot of I
gotta do it, (···0.6s) I gotta do this, I gotta do that. Whereas the right side uses teams. (···3.5s)
I'm gonna go out on a limb and I'll bet you don't go fix the air conditioners in your properties.
Uh, no. Do you even know how to do it? Uh, no. No. Neither do I. That's what you have
somebody else for. Exactly. Right. They have their own, everybody has their own specialties.
Teams of people do that is not mine. The teams of people to do the work for you.
Plain and simple. Yes. Teamwork for sure. And so, I mean you gotta have teams and that's,
there's one of the difference between left and right. Left and right. I think one of the biggest
difference is we were talking about this with our land of development classes, this scarcity
mentality. People on the left, you know, there's not enough to go around. Whereas people on the
right realize this. It's an abundant world. Absolutely. There's plenty of stuff out there and I don't
have to (···0.6s) steal from you to make myself better. Share the knowledge, share the wealth,
share the knowledge, share the wealth. That's awesome. So scarcity versus abundant. I'll never
forget Christina, my mentor, his name was Ron Van Hus, he said to me, he said, PIP, go in an
airplane.
Get 30,000 feet above the ground. He said, go over a populated area on a clear day. (···0.8s) He
said, put your thumb on the window, don't put it outside the window. 'cause you die at 30,000
feet. Right, exactly. (···0.8s) However many houses your, your thumb covers from 30,000 feet
would probably be enough to create your own financial freedom. (···0.9s) Unfortunately, when
we're down in the forest amongst the trees kind of thing, it's hard to figure that out. There's
plenty of stuff out there you don't need every property. Other people can win and other people
can win and other people can win and you can still win as well.
It's not about you winning and somebody else losing. I'm not a fan of this. Rich get richer kind
of. Well I won't even get into that one gets me going. I hate that because there's plenty for
everybody if you're willing to do the work and invest in yourself. That's the way I look at it.
Scarcity versus abundant. My favorite group of people on the left side of the quadrant, (···0.8s)
and I can use my business partner Bradley on this, are these skeptical people. Oh, skeptical.
Either you won't be skeptical or you're gonna be successful. (···0.9s) There's a good chance
you're not gonna be both.
And the reason is what I found out with skeptical people, they spend all their energy trying to
figure out how it won't work. It won't mm-hmm. How it won't work. I I can't do this. It gonna,
this gonna mess up, this gonna mess up. Whereas the successful people, they make mistakes.
(···0.7s) They have issues, but they keep going to learn. You learn from those mistakes. You
don't learn if you don't make mistakes. Absolutely. Yeah. We can, we can hopefully we can, you
know, really collapse the timeframes if we have mentors in training. But you're still gonna make
mistakes.
Mm-hmm. Absolutely. And anybody thinks it's, you know, it's gonna be a perfect world. Well,
you know what? They're crazy. So skeptical versus successful. This is one of kiyosaki's favorites.
He says, people on the left say, I (···0.8s) can't afford it. (···3.0s) People on the left, I can't. Um,
there we go, there we go. I can't afford it. (···0.7s) Whereas people on the right just put one more
word in front of it and they say, how, how can I afford it? Can I afford it? (···0.8s) And when we
look at this, (···2.1s) the biggest difference between these two is what I just didn't write very
well.
I'll rewrite it. It's a question mark at the end. (···1.2s) The difference is on the right side here is a
question mark on the left side. It's a statement when you start saying statements, I can't, I can't, I
can't. You quit, you quit working Problem solver. People on the right are solving problems. How
can I find a way to make it happen? Don't tell me what you can't do. Tell me what you can do.
Exactly. Right. And how do I need, what do I need to learn? What do I need to do to figure it
out? And that's what this, all these trainings are all about is mm-hmm.
How do I figure out how to make something happen for myself? And like I said, I, and we were
talking about this, (···0.8s) we, we, we had a lot of back and forth before we started this training.
And, and one of the things we were talking about last night I know was, you know, you don't
wanna promise somebody that they're gonna have a hundred million dollars or they're gonna
have a hundred and some units. Mm-hmm. Because if you're sitting there right now watching
this video and you don't even have a single property, it's a long track for you to get from one
property to 137. (···0.8s) But if I could just say, if I could get you to one property or a duplex,
we'll call that two units, something like that.
(···0.7s) You can probably see that there's a road get from zero to one or zero to two. And it's a
lot different road than getting from zero to 137. But guess what? To get from zero to 137, you
gotta go through one and two first, right? Yeah. So what do they say? A journey of a thousand
miles starts with a first step. How you, how to eat an elephant Winston. One bite at a time. I
think I heard you say that this weekend. (···0.6s) That's how you eat it, right? True. And here's
what I think the biggest issue that we have in our mindset. And whether it's talking about, uh,
property investing or whatever it is, the left side, I think they operate a lot in this fear.
(···0.8s) And we could get into news and we could get into politics. People are always like, well,
what, what, what are you, what did you do? You talk about politics. I talk about politics every
time I teach. And people are like, why do you do that? (···0.7s) Because it's the elephant in the
room. You can't not talk about it. How do you not talk about it? Here's what I say about politics.
I think it's pretty simple. Now I know I'm older than PE a lot of people on these, on this training
right now, but I'm sure there's some people that are my age or a little bit older.
And so anyway, here's what I'm gonna say about that. I started buying property in 2002 W was
our president, okay? In 2000 and uh, nine Obama became our president. Guess what I was still
doing? I still buying property. Trump became our president in 20 18, 20 17, whatever it was.
And guess what I was doing? I was still buying property. Biden just became our president. Guess
what I'm still doing, still buying property. (···0.5s) I can't change my one vote. I can have an
opinion.
There's a great saying. Opinions are like everybody's got one. I'm not gonna say that out loud. I
almost, I almost said it. Everybody's got an opinion on politics. But here's what I know, and this

is why, what Christina's gonna teach you through property management is so (···0.6s)
exponentially gonna change your life, (···0.5s) is that everybody needs a place to rest their head.
And whether you like the president, dislike the president, whether you're conservative, whether
you're liberal, whether you are an artist, whether you are an engineer, doesn't matter. We all need
a place to rest. Our head be, doesn't even matter if the market's going up, down, or sideways.
Doesn't matter.
Doesn't matter if we're in Nashville, Houston, Delray Beach, Florida. Mm-hmm. Kansas City,
Puerto Rico, everybody needs a place to rest their heads. Doesn't matter what the market's doing,
doesn't matter what's going on. Yeah. Need a place to live. Everybody needs a place to rest their
heads. So you can either live in the fear world or you can live in what we like to call opportunity.
(···1.6s) Because when markets go down, when politics get in the way, there's always gonna be
fear and there's always gonna be opportunity. When market goes up, there's still gonna be some
people that have fear and there's gonna be people that see it as an opportunity.
So you can either be on the left side or the right side. If I was teaching live in front of a group of
people right now, Bradley knows exactly what I would do. I'd say turn the person beside you and
say, you're gonna be all right. And that's what you're gonna be, you're gonna be all right if you
just follow these processes. So that is the cash flow quadrant. We should be just a little over 30
minutes on this first video when we come back on the next video. I'm not even sure what the
next slide is, but we're gonna get into the seven rules of investing. We're gonna talk a little bit
about why real estate. So we'll see you guys on the next video.
(···1.9s)
(···2.4s) Hey. Okay, so we're back. (···1.1s) I not, not even sure what I'm doing. It's all good. We
just got done with, uh, um, cashflow Quadrant and that's what we got, uh, started with and yeah,
it still says Bradley Strike. It's okay, Bradley. They all know that we're business partners.
Nothing wrong with that. We'll get it fixed before the next video. Right? I heard that on the last
section. So anyway, we just got done with the Cashflow Quadrant. (···0.7s) We wanna, as I said,
we wanna make sure that we have the basic kind of, uh, foundation if this is the only class or the
first class that you've taken, so you're not completely lost on some of this stuff.
And, and, and, and I guess teaching why we teach what we teach. So the next thing I want to go
through, (···0.8s) pardon me, is the seven rules of investing. (···4.2s) Seven Rules of Investing.
And if I spell something wrong, you can laugh at me. It's all good. So, on the seven Rules of
Investing, what we need to understand is it doesn't matter if we're investing in Nashville, if we're
investing in New York City, la, Las Vegas, (···0.7s) little bitty town in Kentucky or Nebraska or
wherever it is that you're from, we want to, or even Johnstown, Pennsylvania, we could be
investing even in Johnstown.
That's where Bradley's from. So I had to say that. Okay. And so, yeah, nobody would just say
that city out of the middle. Yeah. These guys are looking at me and going, where does that name
come from? Johnstown? What's the, the big thing about Johnstown? You guys had a big flood
there one time. Wasn't that an issue? Couple floods. Okay. Yeah. Anyway, so seven rules of
investing. So it doesn't matter where we invest, doesn't matter what type of market we're in,
doesn't matter what strategy we're doing.
So these seven rules are gonna be a foundation for everything that you do. Rule number one,
make money in the buy. (···2.5s) Our goal is always going to be to buy at a discount. (···0.6s)
Now, it depends on when you're watching this video, because as I'm recording it right now, it is,
the market's very, very, I forgot to write something in there.
Make money in the buy. We'll go with that. (···0.9s) We know markets in a lot of places are very
hot, and so it may be hard to buy a property to discount. We understand that. But what we
understand is that we want you as an investor to be able to invest no matter what type of market
we're in. So the market might be going up, it might be going down. I've been investing since
2002. So I've seen really hot markets and I've seen the low markets in 2008 that were just crazy
low. So if you've been investing for any period of time, you're gonna see both up and down
markets.
One of the things you're gonna find out in a down market is that there's actually more
opportunities. So I wanna make sure that even though you might be in a hot market right now
and you're in an area where the market keeps going up, we wanna learn how to buy at a discount.
So rule number one is make money in the buy or buy at a discount. (···1.2s) Rule number two is
so important. (···0.8s) It's add value. (···1.5s) We wanna be able to add value to any property
that we, we buy, and we can add value in a multitude of ways.
(···0.5s) And one of the ways that we add value a lot of times is we add value. I think the most
traditional way is renovating property. If you watch our smart rehab class, you'll see that there's
a, you can rehab property. That's a great way to add value. I think it's the most traditional way
that people think of. But we can add value a lot of different ways. We can take a property that's
mismanaged mm-hmm. And change the rent structures and add value to that property just
because we've got the right rent structure and we have the right tenants in there. That probably
happens to you on a regular basis.
Yep. Retenanting. Yeah, retenanting. That's a great, I wouldn't even know to say it that way. So
that's why we got Christina teaching this. I, I would've said the wrong word. So anyway, the
point is we can add value multiple different ways. We could take a property that may be a single
family house right now and change it into a lease option. And we could add value that way. We
could take a property that's a single family house and change it into a short-term rental, an
Airbnb, A V R B O and add value that way. Uh, Winston and Christina like to do a lot of land
development. So they'll take ugly, (···0.6s) garbage filled, hilly land that nobody wants, that
nobody wants, and totally change the way that it's, uh, what what you do with that land.
And they add value and, and really increase the, the value, but exponentially. And you can do
that at so many levels and make money on it. Uh, so you can add value that way. Uh, a lot of
people say, well, how does that, I, I wanna get into wholesaling. How does that add value? You
can add value to that. So if I have an investor, let's say my investor's name is Sue, okay? And
Sue's an investor out there and Sue's, you know, she's maybe, maybe likes to be an artist more
than she likes to be an investor, but (···1.0s) she wants to make money on property, but she
doesn't have time 'cause she's traveling around the world.
She's, you know, living her life. She doesn't have time to go look for properties. Well, if I'm an
investor and I'm a wholesaler, maybe I don't have the money to buy the property, but maybe I
know that Sue wants to buy a fixer upper in this neighborhood 'cause she's gonna bring one of
her teams in to fix it up and, and flip it or fix it up and change it into an Airbnb or rent it out,
whatever she's gonna do.
(···0.6s) I get that contract at a discount and I assign it to Sue for a $5,000 assignment fee. So
what have I done? I've made $5,000 and I've saved Sue a whole bunch of time. So what I've done
is I've added value so I can add value more than just renovating properties. It's so easy to watch
the TV shows, flip this house, flip your house, all those, and realize that that's a great way to add
value, but it's not the only way to add value. Do you have something you wanna add to that? No,
go ahead. I thought maybe you add something you wanted to add. So rule number three, (···0.7s)
rule number three, make offers.
(···0.9s) If you're not making offers on property, you're not making money. I like to call it make
offers or more marketing. We need to do both really. And so what we're looking at is we need to
make offers on property and make sure that we're seeing the, you know, as many offers as we
possibly can to get the, the properties that we want, the price points that we want. Don't ever be
afraid to walk away from the deal. If the numbers don't work from you for you just walk away.
Some will, some won't. So move on. So don't get wrapped up in the numbers. Don't get wrapped
up in the numbers. And so make offers more marketing rule number three. (···0.7s) Rule number
four, (···0.8s) have, well, let's go with this. Let's go with rule four. Be embarrassed. I should do it
this way right After that. Yeah, yeah. Be embarrassed. (···0.6s) And if I spell that wrong, I
apologize. I'm not even sure what you're seeing. I think you're seeing my visualizer, but I got
multiple things on this screen. Bradley's having so much fun with all this technology today. It's
all good. And so be embarrassed. What does that mean?
That means if you're not embarrassed by the offer you're making, you're making your offer too
high. If you're not embarrassed by the offer you're making, you're making your offer too high. So
we wanna make sure that you're embarrassed by the offer that you're making. And so (···0.7s) I
wanna make sure they say no to my first offer. If they say yes to my first offer, I just left money
on the table. If I was teaching a live class, Christina right now, I'd say turn the person beside you
and say don't leave money on the table. I like to have fun with this because at the end of the day,
don't leave money on the table and you will be able to get a lot better deals.
We wanna make sure that you're embarrassed by the offer you're making. If it doesn't hurt a little
bit or if it's not a little uncomfortable and you're not thinking, oh, the seller's never gonna take
this, then you're offering the wrong price. We want 'em to say no. Some will, some won't. So
move on. Rule number five. So rule number four, be embarrassed. Rule number five, have exits.
(···2.3s) We talk a lot in all the different classes. And those of you guys that watched the cash
flow class, Bradley and Steve talked a lot about how to put together contract. And we talked
about wholesale.
If you watch the wholesale video, we talk about putting together contracts. When we make an
offer on a property, we wanna have an inspection clause. We wanna have things as basic as a
financing clause in there. Even if you're planning on buying a cash, you could put a financing
clause in there just in case you want to get out of the deal. Our Permits, if you can't get certain
permits for stuff, if you're doing any kind of development, Tons of things you can put in there.
Uh, Kiyosaki, the one I learned from him was partner's approval. It's the most basic, (···0.9s)
whatever you wanna call it. Vague one out there.
And uh, Kiyosaki always makes the joke if he, if you ever read the book, rich Dad, poor Dad, he
says in the book, who does he use as his partner? He uses his cat. That's what he says. Write in
the book. He uses his cat. Now, I don't think Fluffy is out there going meow and putting her paw
print on the contract. I don't think that's happening. So what is he saying when he says his cat is
his business partner? Do you need to have a partner to actually call it business partner? No, you
can change your mind. I use my spouse. She changes my mind for me a lot. It's okay.
The point is, you can always put partner's approval and that's a great exit clause. Very vague.
And it works. You can lawyer's approval, accountants approval, engineering approval, if we're
doing land development, all that kind of stuff. There's a lot of stuff that we can put in there.
(···0.5s) So always have exits. Rule number six, be legal. (···1.8s) Be legal. (···1.0s) Now
(···0.8s) we teach this all over the, the United States, all over Canada. Got students all over the
world that I've, I've taught over the years and we always have to teach, be legal.
(···0.5s) If you don't do things legally, it's gonna come up and bite you in the assets. You may be
able to get by with something for a short period of time, but eventually it's gonna come up and
bite you. So we always wanna be legal in what we do. Um, I know I was, we were, we were
teaching or doing some stuff with the land development teaching yesterday. And I heard Winston
say, you know, always ask for permission when you're doing something. I know there's a lot of
people say, oh, I'd rather beg for, for forgiveness than ask for permission. I've been married over
20 years and I think the reason I've been married over 20 years is 'cause I asked for permission
instead of begging for forgiveness. 'cause that's gonna come up and bite you in the assets as
well.
Yes, yes. Okay, there you go. Very true. So be legal in everything that you do. Which brings me
to rule number seven that I got from my mom. And that was to have integrity. (···2.6s) Integrity
means doing the right thing. Even when nobody's looking. (···0.6s) They kind of go hand in hand
with being legal. But sometimes integrity is gonna take even further than being legal because I
mean, we could use, uh, just driving the speed limit. You know, a lot of people, well, there's no
cops around here, so I'm gonna drive 20 miles an hour over the speed limit.
Well, (···0.6s) yeah. Is that, is that, is that legal? No. You have an integrity. No. Or you just do it
the right way and that means you're doing it right? Both, both ways. So I, I mean, you guys do
whatever you want. I can't, I can't tell you what to do. All I can say is if you build your business
with these seven rules, your business is gonna be able to stand the test of time. No matter what
market. No matter what's going on. When laws change, when rules change, because we didn't
have any laws when I started in 2002, there weren't any laws about, what did you call 'em? I call
them pets, but there was another word for 'em. (···1.8s) Assistant animals, assistance animals.
Yeah. You can't call, I didn't know you could call them pets. So either way we didn't have those.
I mean, I mean all I, all I remember is a seeing eye dog. That was the only one that we used.
Service dogs. Service dogs service. Now they're service dogs. See, I Im service dogs. Yeah. I am
not the most politically correct person. I get that. I'm okay with that. I'm just saying these seven
rules and now I'm learning it. That's why we're always learning, is we wanna make sure that we
never do something in the wrong way. So (···0.7s) anything that we put up here, if you need to
stop it and take a screenshot of it, that's completely fine.
You can do that. But make sure you guys have these seven rules of investing. If you watched any
of our other videos, you will have those as well. So the question always comes down to why real
estate? Why real estate? (···0.5s) And for me, real estate is really (···0.9s) the best type of
investing out there. That's how I feel. And the reason I feel that way, way, oh, he's even putting
notes up on the screen for me. Then he hides them. What? He's so funny. It's, it's completely
fine. It's all good. And you've done enough why I've, yeah.
I've done this my second time through this. I think Why real estate? (···1.3s) Why real estate?
Well, he wants me to do it so that it's matches up with the PowerPoint. 'cause you guys are gonna
get the PowerPoint for this as well. Even though I'm using the visualizer, you can match it up
with the PowerPoint as well. 'cause you'll have that, uh, available to you as well. It's always
needed (···0.6s) no matter what. We always need property. You can go to the richest part of
town, the poorest part of town, and everybody needs a place to rest their heads.
So that's why we like property. It's always (···0.6s) needed. There's all different ways to make
money in property. (···2.1s) So we've got single family houses, we can do duplexes, fourplexes,
a hundred unit properties. We can do condos, we can do um, Airbnb, we can do lease option, we
can do land development. So there's so many different ways to do property and make money.
That's what's cool about it. And I would always encourage somebody and somebody might say,
well, if you put all your money in property, then you're not, you're not diversified.
Well, I disagree because I can go to multiple different markets. Mm-hmm. I can do multiple
different types. Maybe I do wholesaling in one market and maybe I do buy and hold in another
market. So there's a lot of different things that we can do. Or maybe even it's timing of a market.
If we think we're at the top of a market right now doing rehabs, maybe a little bit more risky than
if we're in a appreciating market or something that's still going up. Mm-hmm. So multiple types
of property as we go through this, (···0.7s) we can have appreciation of the asset. (···2.3s) But
here's the difference.
If you buy, if you buy gold, (···0.6s) can you make it go up in value? Nope. Not a bet. You can
buy Bitcoin or all those other things that I don't know what they are as well. And you can and
you can buy them and they may go up very quickly in value. But at the end of the day, the cool
part about property (···0.5s) is we can force the appreciation by changing the rental away or
changing the rents on 'em. We can force the appreciation by renovating a property, changing the
use of it, adding value as we talked about earlier.
So we can force dep appreciation. I don't know any other asset class that allows us to do that
other than businesses. Mm-hmm. (···0.6s) You can buy a business that might be failing and do
some stuff. Change the management, change the, the products, the, the offering sales, the way
things are sold. But you can't do that with stocks, bonds, mutual funds, Bitcoin, gold, things like
that. Precious metal. So we can force depreciation of property. That's why we like it. Cash flow.
And I'm gonna go back to you and I'm not picking on gold or Bitcoin, but I'm gonna pick on gold
and Bitcoin.
And the reason I'm gonna pick on both of those is because you buy them and the only way you
make money is when they go up in value. Mm-hmm. (···0.7s) I've got properties, I bought
property in 2007 that by 2008 they'd gone down 50% in value and there was not a thing I could
do about it. (···0.7s) I, I couldn't change that. I bought the property here, market tanked (···0.7s)
and it dropped in value. And two properties in Chicago were 50% less than I bought 'em for. But
what did I still have coming in every month? Even though (···0.6s) your rents the rents. Mmhmm.
So up, down, sideways markets, you still get cashflow.
Mm-hmm. And here's something I didn't know until 2008 happened. So take it from somebody
who's been through an up down market and a down market. 'cause some people in the last five,
seven years, you haven't seen a down market. And that's fine, that's great. I'm glad everybody's
making money. But when you go through a down market, one of the things you're gonna find out
is rental property like Christina has is one of the best investments in a down market. And I'm
gonna share with you why in 2007, 2008, we had a lot of people that went into foreclosure. They
lost their house, they still had a place to live.
They gotta have a place to live. These people could no longer be homeowners. What do they
have to become? They had to be, become renters. And when you, the law of supply and demand
says if you have a lot of demand for something and your supply is whatever, limited, and we
have a limited supply of property right now, what's gonna happen to our rents? They're gonna go
up. Mm-hmm. So if I was sitting in a class right now, I'd say turn the person beside you and say
cha-ching. 'cause that's the sound of ma of money, the international sound of money. I don't care
when I taught this in Japan or Hong Kong or South Africa, they knew what I meant when I said
that's funny to Ching.
And so cashflow is one of the best benefits to property investing. Another benefit for property is
we can use O P M other people's money, (···0.6s) other people's money and everything that we
do try to go buy. I mean, just think about it. Go to a bank right now, any bank you want and say,
Hey, I would like to buy a hundred thousand dollars worth of gold. (···0.7s) Well that sounds
good Mr. Customer, Mr. Banker, could you give me 80% of that on a loan and I'll put the other
20% of my own money in.
They're gonna laugh you outside of the bank is what they're gonna do. But take the same
investment. We're saying take take the same a hundred thousand. Say I'd like to buy a hundred
thousand dollars property. (···0.7s) The banker says, okay, how can I help you? I'd like to get an
$80,000 mortgage. I'll bring the 20,000. You gimme the other 80,000. And many times if the
property's good, the the, the, the the the the condition of the house, all that kind of stuff is
adequate. They'll give you that $80,000 loan. So you can use other people's money. We can use
other people's money from an investor standpoint.
If you watch our creative financing class, you'll see that as well. Joint venture partners,
syndications, hard money lenders, all kinds of stuff Out. Friends and family. Friends and family
with contracts. There you go. There's all kinds of things that you can do. Mm-hmm. And what
does O P M allow us to do is something called leverage. Leverage. (···3.2s) There's an old
saying out there, and I'm not even sure, um, Bradley will probably laugh at me when I try to say
this, but our, our arch committees or something like that.
Ed (···0.8s) Archimedes, I knew you'd know exactly what it was. Archimedes. There's a quote by
Archimedes that says, if you give me a big enough lever and a place to stand, I can move the
world. (···0.7s) Look it up, Google it, Archimedes, I don't know how to spell that. Just put
leverage and you'll figure it'll come up a lot easier. And that was said back in like 500 bc
(···0.8s) So it's been around forever. (···0.6s) A lever is a tool and what a lever does is allows
you to use a little bit of effort to move a lot of stuff.
(···0.5s) So that's what a lever short for leverage really does. And what we're able to, to do using
other people's money is leverage (···0.7s) other people's money to buy a lot of property. So a lot
of people come up and they say, I I I can't afford this. I can't that that's that left sided thinking. I
can't afford it. (···0.7s) Well how can I find if I can find an investment where I can get you a X
percent return on the money, (···0.6s) I can use other people's money and leverage that to create
cashflow for me to create a return for my investor, create a place to live for my tenants.
So it's a leverage type of asset. That's why we like property so much. It allows us to leverage.
Now one of the things I always say when we do these videos (···0.9s) is we're not accountants,
we're not lawyers. You're not either one of those, are you? Mm-hmm Yeah. Me neither. I don't
have either one of those degrees. (···0.9s) The point I wanna make on it, and I don't even have it
on here, but they're part of your power team. They are part of our power team. Exactly right.
We're gonna talk about that as well. When you have your power team, one of the people you're
gonna have on, there's gonna be an accountant. And you know, the coolest part that I think even
more cool than any of these when it comes to property investing is the tax benefits.
(···0.6s) There's things such as depreciation that you can do with property. Talk to your lawyers,
talk to your accountants. I'm not gonna teach you about it 'cause I'm not. Neither one of those.
Principle reduction. Principle reduction, when you buy a property, the bank gives you a loan on
the property. (···0.6s) Let's say you have that $80,000 loan, you brought 20,000 of your own
money. And let's just keep it simple and say you're getting a thousand dollars a month rent, you
got a mortgage of $400 a month on that with no interest rates today.
That wouldn't be outta line. (···0.7s) And you're getting a thousand dollars a month rent. Who's
paying for that mortgage for you every month? Your tenant. Your tenant. And so what happens
to your principal reduction or balance on that mortgage? It started at 80 and every time your
tenant pays a thousand bucks, you take 400 of that and you pay towards your mortgage after year
one. Maybe you only owe 78,000, 79,000 after year two, maybe it's 76,000. Mm-hmm. And
before long your tenants have paid off your mortgages. That would be a cha-ching. Big time. Big
cha-ching, big cha-ching.
So that's why we're gonna get into property management here in just a little bit is because there's,
you can start to see why it's so beneficial to have other people's paying down your mortgages,
utilizing that leverage to buy property. So there's a lot of cool benefits when we get into property
investing that we don't even think about a lot of times because we're focused on the wrong
things, we're focused on the wrong things. Last thing I want to talk about on this section and then
I'm gonna bring Christina in to do all of the property management stuff, and I'll be here with you
as well obviously is I wanna talk a little bit about market cycles.
And Bradley, I'm sure you got slides up there. Why don't we go back to slides for a second.
'cause I don't, I can't draw very well. And so we'll go back to slides. Uh, he'll get it figured out
here. It's all good. And we will, um, get into the market cycles of property and what we talk
about with property. You know, we've been talking about, I, (···0.6s) my property life started in
2000, not my, I guess my property life did, but I started doing real estate investing started in
2002. (···0.6s) And what happened was in 2008, the market tanked.
So if you look at this slide that Bradley has up there, the cycle of market emotions and I think it's
imperative we understand that with that cycle of market emotions, a lot of different things can
happen when it comes to property. And what we want you guys to make sure you understand is
that when we're doing property, we could be in any one of these cycles. We could be in any one
of these cycles. And I'm trying to actually make it bigger on my screen 'cause I can't see what's
up there, but that's okay.
And I left my glasses in the back. That's a good place for me to leave my glasses. So (···0.6s)
anyway, can you wanna Use these readers? (···0.9s) We have readers coming. Oh, we Have
readers coming. Even Better. Wind has 'em everywhere, so There Oh, much better. I look good
in these, don't I? Does he ever clean his readers is what I Wanna know. No, no. I don't know how
he sees out of it now. I Don't know. He, I don't even know how he sees out of these. Oh, he
Bradley's got it bigger on the screen for me now, which is nice. Okay. So I can look up there.
(···0.6s) And so if we look at this specific example, a lot of times people will tell you they want
you to get into property and, and then when they usually people are telling you should get into
property is when we're in that euphoria stage, the market's going up, going up, going up, going
up.
You know, the, (···0.7s) the investor that got in where it was at the bottom where it says
hopelessness, depression, maybe optimism, things like that. That's the person that's gonna make
the most money in property. But if we look at this slide, what you're seeing is most people don't
tell you about getting into property until we're at that (···0.6s) excitement drill or usually
euphoria. And that's when you start hearing about it on the news.
Property prices are at an all time high. Mm-hmm. Gold is at an all time high or whatever they
say. (···0.6s) And now that's when you get in and you're at the top of the market. (···1.3s) And
the best strategy to use to write out a market cycle (···0.9s) is exactly what Christina's gonna
show you, which is called buy and hold and doing property management with that. Because what
you can do is you can have properties for years and years and years and as you hold that
property, you may see multiple market cycles throughout that time.
And the whole time what's happening, you're getting rent and they're paying down the mortgage
and all those good things. Your property might even be at certain times appreciating in value.
Mm-hmm. So there's never a perfect time to invest. (···0.9s) There's (···0.6s) always going to be
opportunities for you to invest (···0.6s) in all cycles. (···0.6s) As long as you run your numbers,
(···0.5s) you're safe. (···0.6s) Even if you're at the euphoria, the top of the market. Absolutely. If
your rents cover all your expenses and all the stuff that you have to do, and Christina's gonna run
all those numbers, guess what?
(···0.7s) You can still buy at the top of the market. There are some strategies I would tell you to
be careful on. And the one I (···0.5s) I tell students to be most careful on is rehabbing at the top
of any market. Absolutely. Because you gotta be careful. If you're at the euphoria stage up there
and you buy that property, you're gonna try to force the appreciation. And even though you make
the property more pretty and beautiful, it still might, the market might pull it down. But what can
you do? You have multiple exit strategies in every deal you do.
Could we change that property into a lease option? Can we change that property into a, an
Airbnb? Can we change it into a rental property? So we never want to get into a property and
only have one strategy ever. And rehab is the one where I see so many people watching the TV
shows and they buy it. Everybody wants to rehab, everybody wants to get it done in one hour,
just like they did it on tv. We know that doesn't happen. Mm. If you've ever done a rehab, it
takes, takes way more than one hour. Yes, it does. And so that's the point we need to understand
is if I'm, I'm fine rehab properties all day long because what you're doing is you're adding value
to the property.
Absolutely. But always have more than just the strategy of selling it on the open market. Have
the ability to lease option Airbnb or turn it into a traditional rental. Mm-hmm. And now you're
going to be able to do it. You do be, you can be a renovator all day long. Don't just be the guy
that wants to go out there and sell it for a profit. So when we come back on the next video, when
we come back on the next video, I'm gonna have Christina start to talk about property
management basics and she's gonna spend a number of hours on this over the next number of
videos.
So I look forward to seeing you guys in the next video and you're gonna look forward to not
having me talk and having Christina talk. See you guys on the next video. (···1.0s)
(···1.3s) Hello everybody. So the last video I had talked to you guys about Section eight and the
VASH program. Uh, today I'm gonna talk to you about residential lease agreements. (···0.7s) So
I guess I'll just start off with a story. Uh, the first time I (···0.8s) rented my home, (···0.7s) I just
took a piece of paper like (···0.9s) this (···0.8s) and wrote, you know, Christina Rosato, 'cause
that was pre-marriage. Uh, Christina Rosato. Um, you know, I put my address down (···0.8s)
and, you know, put their names down and I put, you know, X amount of money and they'll pay
me on the first of every month.
Like, it was literally like handwritten. Um, so I, I guess I'm, I'm sharing this with you because I
(···1.0s) feel like sometimes I forget what it was like to (···0.5s) be new, (···0.7s) to be just
starting out. (···0.6s) I did not have any real estate education. I did not have anybody in my life
that did real estate education, that had rentals, uh, that I felt comfortable asking questions with.
I didn't, you know, it was just everything was on a whim. So I'm very, very, very lucky that I had
the good tenants that I had for as long as I had them. Um, so (···0.5s) I guess now I just want to
say (···0.7s) it's okay. Every, every, (···0.6s) every question is okay. The more questions you can
ask, the better, uh, you know it. When in doubt, gosh, there's Google now, but, uh, I just, I guess
I wanna just take a step back and I don't, you know, this is, you know, videos that you're
watching, so I don't get the questions.
Sometimes when you're in a live, uh, setting, people remind you of things you forget about. And
because we have other people that (···0.6s) do some of these things for us, and we haven't, like,
physically done them every day, per se. Um, or, or currently you forget about all the, all the
motions that you have to go through. So, yeah, so my first, uh, paper contract, 'cause there was,
we didn't have online contracts back then.
Uh, then my first paper contract was handwritten. It didn't have any laws, no eviction, anything.
It was, you know, my name is this, your name is that. This is a property address. This is what
you're gonna pay me if you're late. Uh, I'm gonna charge you. I don't even remember what it was.
It was so long ago. Uh, so it was, it was very short and sweet. I, I think it was even one page. So
I am gonna go over a 20 page contract with you today. This is actually one that is generated
through our property management program.
So (···0.7s) this one's gonna look a little different because it's actually (···0.7s) used, I printed
this one out for my son. He is a new landlord (···0.8s) and he is renting the other side of the
duplex, uh, that he purchased. He lives in one side and, and he's renting the other side. So I let
him use our contract and had used, put his information here. So some of the terms or payment
stuff is a little different. Uh, and you're gonna see, you know, where the landlord name isn't in
there. Maybe there's some information that's left out, but we'll go through that.
So, (···1.0s) so the residential lease agreement, uh, it's gonna be kind of boring. I'm gonna try to
make this as, as not boring as possible. So, in the very beginning, it says, in consideration of the
mutual covenants contained in this residential lease agreement, this lease, (···0.7s) and for other
goods and valuable consideration, the receipt and sufficiency at which, blah, blah, blah, all that
lawyer stuff. Our lawyer actually did make this lease, uh, and we had uploaded into our system
and it's auto-filled.
Now, uh, so parties, so the parties are gonna be the landlord, which is you, um, or your L l C,
whoever your property is titled under (···0.8s) and the following. So that's gonna be your tenant
if they have any guarantor. So a guarantor, we didn't talk about that in the prior videos. So a
guarantor is somebody that you allow co-sign for them. Kind of like when you're buying a car, if
somebody doesn't have good enough credit or they don't have credit at all, that they will have a, a
guarantor or a co-signer.
This is, this is pretty much the same. Very rarely. I definitely didn't do that in the very beginning.
Uh, but very rarely do we do co-signers or guarantors. Uh, there was one student housing that we

did (···0.6s) that we had the parents co-sign on the lease. So, but, but we don't use that line very
often. So in this tenant line, you want everybody in here (···1.1s) that is over the age of 18,
anybody that can legally sign the contract.
(···0.6s) There, there have been other leases that we have, um, had that they'll list, you know,
other, (···0.5s) other occupants. (···4.0s) So (···1.1s) this one's just one that we uploaded in the
program, and this is just how we chose to do it. Uh, in this program, we can uncheck like the
minors, it, they won't autofill, uh, but they'll show, but they'll show up in here, but they don't
have to sign the lease. So (···1.4s) if you want to put other occupants in there, so you, you list the
kids that are living there, you can do that.
Uh, but, uh, you want whoever you're legally binding, your, your tenants, whoever's living in
your house, you want them listed there. (···0.7s) So then the property (···0.9s) tenant shall use
and cause all others to use solely as a personal residence. Again, when we had talked about in
prior videos, personal residence, uh, the, the use of your property, you don't want them renting a
daycare, you don't want them running.
Uh, you know, all those other things that I had talked about. You know, I think I, I mentioned a
daycare or, you know, running drugs or a business or whatever, salon, you know, all those other
things. You, you're renting your, (···0.7s) your property for a residence, personal residence.
(···0.7s) So that real property, calmly known as, but will be subject to change by 9 1 1 Robertson
County. So this one that ha that clause is in there. I forgot that I put that in there. So my son's
property was a non-conforming, uh, duplex.
And so he's waiting for 9 1 1 (···0.8s) Robertson County to address, uh, the other split their
addresses basically. So that's why that's in there. That normally is not in there. And we'll go over,
um, some other leases, uh, or I'll actually, I'll probably have a link. I have several, I (···0.5s)
guess, leases that we've had in the past, how they've changed. Um, and maybe I can get Bradley
to kinda (···0.7s) go (···0.7s) through that.
I can pull some old leases and maybe black out the names and addresses. (···0.5s) So, (···1.0s) so
then you're gonna have your rental property address here. Um, so 76 57 (···1.4s) Bethel Road.
That's gonna be where, you know, their, their legal mailing address is. And then number three is
term. (···0.9s) So this is gonna be the term of your lease, whether that's month to month, whether
that's an annual lease, uh, six month lease, 18 month lease. However, uh, y'all negotiate that with
your tenants.
Um, we typically do a one year lease (···0.7s) every great now and then we might do a six month
lease for somebody who's building a house. That's something that we do more in our apartment
complex. Um, but a one year lease is good. You know, you're not gonna have to do anything to
that rental for at least a year. Uh, you'll have somebody coming in there and you'll have that
income coming in for at least a year. So for the period of, (···0.8s) so it says lease, lease term. So
that auto fills for us. Uh, so you'll put the beginning of their, their term. So say it was June 1st,
2021, (···2.9s) and then beginning at 12:00 AM on, (···0.8s) and (···3.2s) then (···1.2s) ending
naturally at 12:00 PM and then you put the end date.
It's kind of, it's a little hard to understand here, but basically you're gonna, you're gonna want the
beginning of their term (···0.6s) lease to the end. Uh, so you wanna get on a calendar, make sure
you have those right. You know, if it was June, first, April, may, may, May 31st, 2022 would be
the end of their one year lease.
(···0.6s) So (···1.0s) then it says termination date. So that would be the end of the lease or at
such time and date specified in writing by landlords. If landlord gives tenant at least 45 days
written notice of intent to reclaim or sell or otherwise use a property. So that gives us a, a, a
window. So if we wanted to sell, we can give them a 45 day notice. Um, also, (···0.7s) you
know, if you wanna give, put something in here about renewals, you can, we don't have anything
in here about renewals in this section, (···0.6s) but this just gives the landlord the right to, if we
give them a 45 a day written notice if we have to reclaim or sell the property.
So then rent and late charge, uh, this is really important. Uh, I actually, usually, I usually
highlight this stuff. Uh, one of the videos had talked about (···0.8s) whether you do online
because it's easy and people click, click, click, and they're, they're done and they have their lease,
they can print 'em at home. They have a executed copy already. You don't have to make copies.
Uh, it does save time, but unfortunately people don't understand what they're signing. (···0.6s)
And so even when I have (···0.7s) somebody (···1.5s) sign everything and, and get an executed
copy online, I've signed it online. They've signed it online, or Tara has, you know, signed it
online on behalf of us. Uh, and they've signed it (···0.6s) when they come get their keys or, or
(···0.7s) not very likely me, but if somebody in the office goes and meets them to go give them
their keys, they actually bring a physical copy with them and they go over each one of these
numbers in their lease agreement.
Because typically they're like, oh, I didn't know that. You'd be surprised how many people just
click those, those buttons on the computer and they don't understand what they signed. They
didn't understand. They couldn't mount a to, they couldn't understand whatever it they could do,
or they didn't understand that, you know, we charge a 10%, uh, late charge and that they have,
you know, five in Tennessee, there's a five day grace period after the first.
So our rent is due on the first (···1.0s) Tennessee gives them five day grace period. So at the six,
at midnight, (···0.7s) as long as they pay their rent by the sixth at midnight, there is no late
charge. I can't tell you how many phone calls we got when we first went online for everything,
where people were like, well, is there a grace period? You know, is, you know, do I get a late
charge? Because they hadn't read their lease. They just kind of click, click, click. And here we
are. So you'll avoid you, you can save a lot of time by doing this.
It, it seems like a lot of time now, but when you get past 1, 2, 3, and four tenants, when you get
up into, you know, (···0.7s) multiple doors, (···1.0s) one tenant times two adults in a household
times X amount of houses, that's a lot of people calling you with questions. So take the time now,
take the time in the beginning so they, they can't say you didn't tell 'em. Um, so rent and late
charges. Tenants shall make all payments to landlord through the tenant portal.
So we only do online payments. Uh, there might be one or two that don't. Uh, they have been
long-term tenants, whether they're, you know, they don't have the internet seriously, they don't
have the internet. I have one that does not have internet. I have another one that has a disability.
And so she doesn't do anything online. Uh, we do that. (···0.6s) She mails in her, um, her check
still every month. So (···0.5s) this would have the tenant, the tenant portal that they would go
to.
But because we use this particularly for my son's property who's just starting, (···1.0s) it says
tenant portal. That tenant portal is turbo tenant. That's what he's using. (···0.7s) So they know to
go to, to turbo tenant. (···0.7s) And it's actually listed later on in that paragraph. He also takes
Venmo and then I put in his Venmo, um, address there. And then it (···0.6s) says, money order
or cashier's check delivered to the landlord. Ours will be delivered to our office. Uh, I wouldn't
suggest you probably giving all your tenants your address.
Maybe you get a PO box. (···0.5s) You can have them mail it to a PO box if that's something you
decide to do. (···0.6s) Or, you know, maybe there's another drop off location. I would say that
most of our tenants prefer the online. Once you get 'em used to that, then you don't have to worry
about it. Then it's deposited into your bank account and it's just there. (···0.5s) So (···0.8s) rent
shall be due in the base amount of, so in this section here, I know it's big, long 'cause it's coded,
but this is just their rental amount.
So (···0.5s) whatever they're paying, 9 75, 1,015 hundred, that's, you're gonna make sure that
whatever they're paying is, is listed there. Um, it's gonna be due on the first, the first of the
month. You're gonna have, it says starting date per month (···0.6s) plus any charges and fees
accruing. So on the first day of the month, (···1.0s) that's what that would say. Again, uh, I will
have Bradley upload some that are actually finished so you can see what the finished product
looks like. Um, it'll be a, a little easier.
(···0.9s) So per month plus any charges and fees accruing. So if they have any, you know, added
charges, whether it was a chargeback charge, because a check bounce, gosh forbid, you know,
you don't want that happening. But you know, any, anything that's accruing on there is due in the
first of the month. Um, and it does say on here, rent is due on the first day of every month.
Landlord reserves the right to increase the rent upon renewal. Up to 3% (···1.1s) reserves the
right.
That doesn't mean you're going to, it just means that you reserve the right to sometimes, you
(···0.8s) know, we actually learned this in some of the real estate education. We didn't have the
landlord reserves the right to increase rent upon renewal to the 3%. We did not have that in our
rental contracts for years. (···0.7s) And, you know, we would send out notices and (···0.7s)
people just, ugh. They were like, you're increasing my rent. You know, they, they really, (···0.6s)
they struggled with that. And so when we put this in there, we thought, oh, you know, this is
something that we got from one of the real estate education classes.
(···0.8s) So they're not shocked. It's in there. You can bump up that rent, come, come renewal, or
they can choose to vacate the property and you can re-tenant the, the property. But (···0.7s) what
we found with this, people kind of freak out about, oh my gosh, you're gonna raise my rent every
year. But you have to remind them like, you know, 3% of 9 75 isn't very much like, it's, it's
literally, I mean, of all of our rents that we have, and we do the renewal on, I mean, we have
some that go up as little as, you know, I don't know, $20 a month, 17, you know, 25, 50.
I mean, it really isn't that much every month. So I think people when, when they see that they're
thinking hundreds of dollars. So, you know, it's good just to tell them you or give them an
example with whatever, (···1.0s) whatever their rent amount is, what that 3% could be. And we
always give them notice. We don't just go, oh, by the way, you're paying an extra 3% every
month. So it's good to give them notice and we'll talk more about notices, uh, and some other
videos, (···0.6s) if it's an electronic check, if an electronic check is ever a return for insufficient
funds or because of sought payment order, all future payments must be made in the form of a
cashier's check or money orders.
(···1.0s) We don't take personal checks anymore. And these online (···0.7s) electronic checks are
when they pay through the portal. (···0.7s) So (···1.7s) most banks are gonna charge you an N S
Ss or a return, a chargeback fee. And so we do pass that chargeback fee through to our tenant.
So that would be one of the things where up here it talks about per month plus any charges and re
re fees accruing. So that could be one of those. Um, chargeback fees is for a stop payment,
(···0.6s) ours range from $35 to $50, depending on if it's a chargeback or a stop payment. So we
would then send the tenant a, a letter, an email and let them know, you know, your payment's
been charged back or there was a stop payment put on. I don't know that we've ever had a stop
payment put on any of our rental checks, but (···0.6s) if that does happen, you know, you wanna
give him notice, you wanna send him a letter, an email, every way possible to communicate.
So you've covered your, your basis, uh, payments shall be delivered on time in person slash by
mail at the payment address. So here we would put our office. Again, I (···1.2s) don't suggest
that you put your personal address, especially, you know, I mean, I guess it doesn't matter
whether you're male or female. I mean, you never know nowadays.
So just for safety, uh, a public place. So (···0.6s) some, some po boxes will, will hold male.
Maybe they can drop it off there. Maybe you can work something out with your, you know, pony
express or whoever you use to have some, a Dropbox or something. Um, but (···1.0s) you want
to make sure that it's, it's not, not your personal home, not your personal home. So just a public, a
public area, (···0.7s) not personal (···3.6s) rent shall be prorated if the term begins on any day
other than the first day of a given month or ends on any day other than the last day of the given
month.
So I've seen it a couple different ways where, you know, if a tenant moves in on the eighth and
(···0.8s) he only has 23 days left in the month, uh, or you (···0.6s) know, he mo moves in on the
fifth, then you know, you take, you, you have to prorate that rent. So some people will take
deposit (···2.3s) plus the pro rate.
(···1.2s) So whatever's left in that month, um, when you, they first move in, (···1.5s) oh no, oh, I
guess you can't see it. Let me see here. Oh, okay, here we go. Um, so they take that when they
first move in on move in, (···4.4s) oops. Or they take first plus. Oh, you can't see that. So they'll
take first, I won't write that down. Or they'll take first, um, first month's rent in a deposit (···0.6s)
and (···0.6s) you know, that kind of just keeps it even they know if I have to pay 9 50, 9 50
(···0.8s) or 9 75 for my security deposit and I have to pay 9 75 for rent, they're gonna pay the,
(···0.8s) they're gonna pay those both upon move-in.
And then so that if they moved in June 1st on July 1st on their second rent payment, they would
pay the pay the pro rate. So that's something you just have to decide (···0.6s) how you wanna
deal with it. Most places that I've rented (···0.8s) in my lifetime have done the (···1.9s) security
deposit plus the full month's rent.
And then you get the pro rate on the second month. That's typically what we do. Uh, it's been, I
think in the very beginning we may have done that differently, but that we don't do that now. We
take first and security deposit and then we probate the second month. (···0.7s) So that's how that
goes. (···0.6s) And so we're gonna go onto page two. So the other thing that I try to do, let's see,
at the bottom of every page, I don't know why this has, we haven't changed this.
(···0.8s) We talked about putting, um, boxes at the bottom of each page so that (···0.8s) tenants
can sign it (···0.5s) and landlords can sign it, (···0.6s) or the property manager or the leasing
agent or whoever it is that's going through the pages. So that way, (···1.0s) you know, we know
that we went through that page with them. 'cause not every single paragraph is gonna have a box
that says yes, we went over, you know, number three terms, the terms, and number four, the rent
and late charges.
You'll see as we go through the lease, there's boxes for them to initial. (···0.8s) So we had talked
about changing it, so they signed and in a box at the end of every page. But we do have them
initial the bottom of every page just acknowledging that we went through it. And so that our
leasing agent, you know, is held accountable for that as well. So (···1.3s) then, let's see, and it
says, tenant may not take possession or enter, this is important. (···0.7s) Tenant may not take
possession or enter upon the property until the tenant has paid the first month rent and any
deposits due under this lease.
That is so important. You want an executed lease. So fully signed and executed. The lease is not
executed until, oh, (···1.0s) let me move this down. It'll catch up. (···2.3s) Okay, (···1.6s) there
we go. Wanna make sure you guys see this?
(···1.7s) Okay, so deposit's due under this lease. So a lease is not fully executed until the
landlord or the leasing agent has signed (···1.1s) as well as the tenant. And that means both
tenants. So you know, if you want to hold somebody accountable to a legal document, whoever
is named tenant. So if there's a husband and wife, roommates, you know, friends, whoever's
sharing that lease and sharing that dwelling, you need both of their initials, both of their
signatures.
You just need to make sure that your lease is complete. (···0.6s) So you don't want them to move
in until everything's paid. 'cause trying to collect after afterwards could be kind of awkward.
(···0.7s) You gotta collect it, but it could be kind of awkward. Um, acceptance of partial
payments shall not abridge or limit landlord's, right? To take legal actions to collect any
remaining balance and fully enforce this lease. (···0.5s) So we accept partial payments though at
the beginning of the month. If your tenant were to pay $500 of their (···1.2s) $975 lease, you
know, we are still able to take legal action.
You can still pay that, (···0.7s) but we still have the right, because the, the monthly (···0.7s) rent
hasn't been paid. If we wanna start that process of eviction, we can, um, because (···0.8s) it
hasn't been fully paid. So, or if we start an eviction, uh, rent is, I'll go through this. Rent is due in
advance on the first day of each month. A late charge equal to 10% of the unpaid balance shall
accrue and be payable if said payment is not received (···0.6s) to the landlord within five days of
its due date.
Except if that fifth day is a Sunday or a legal holiday. (···1.0s) So that's pretty self-explanatory.
The 10%, some people charge a flat fee, you know, it could get pretty expensive. I've seen some
pretty expensive flat fees. We do a flat fee just the 10%, (···0.6s) which, you know, on $975,
that's 97 50, that's a hundred, a hundred dollars extra every month pretty much. So I, most
people, most people, we don't have very many people that, uh, are late.
We have, we've been fortunate to, to preach enough and talk 'em to death and beat a dead horse
and that they're, they're pretty much on time. So, uh, the landlord within five days, okay, if on the
fifth day is a Sunday, went through that payments made through a designated online service prior
provider are deemed to be received on that day that they're received. So when they go to their
tenant portal, if they pay online, but it doesn't deposit to our account until like the eighth or the
ninth and you know, they had until the sixth at midnight.
As long as we can show in the tenant portal that they paid (···0.5s) on that last grace period day,
we cannot charge them anything. And typically, if you, if you're using some kind of program,
you can, it'll automatically do that for you. You don't have to go in there and manually do it. Um,
tenant waives, (···0.7s) specifically waives, T c a, I'm not gonna read all the numbers for all
these things that are in here.
This is our attorney and agrees that in the event that the landlord brings a detainer action against
tenants, landlord may accept payments from the tenant (···0.6s) even while said action is pending
without thereby avoiding said action and execute upon any resulting judgment. So the extent of
forcibly evicting. So what this is, is if we decide that we're gonna evict somebody and start that
process, we can actually still accept payment prior to putting this clause in there. This t c a clause
right here, (···0.6s) and our attorney changing this here, (···1.4s) we, (···0.8s) we couldn't accept
partial payments.
If somebody had a balance of $3,000 and they were behind and they paid a thousand dollars, if
we accepted that money, it would stop (···0.5s) all, all the whole process that we started for
eviction. And then we'd have to start all over. So we would have to, you know, turn their tenant
portal off. We would have to tell them when they came into the office, you know, we can't accept
your payments. Uh, now by having them initial here, they're saying they're waiving that right of
termination tenancy for non-payment of rent.
So we can actually go ahead, take their payment 'cause they're gonna have to pay us anyways.
Whether it's through a judgment collections, you know, (···0.8s) whatever. However we collect
that from 'em, they're gonna have to pay it. And the balance is gonna keep growing. So, you
know, it, it behooves them to, to just make payments. Uh, not that it happens very often once
they start, once you start the eviction process, but, uh, it, it's, you want them to sign that so you
can continue your eviction process without any hiccups.
(···1.2s) So then (···0.7s) the next one is your security deposit. Super important people take a
security deposit, don't, I, I strongly, strongly, strongly discourage (···0.9s) allowing people to
make monthly payments or breaking it up so that you can have somebody move in because
(···0.7s) you're trying to get a tenant in there. Uh, security deposit is so important. You know, if
they move in and you're allowing them to make payments and there's no other plan or you don't
have a Rhino Rhino Program accessible to you, uh, which is that alternative security deposit
program we told you about.
If you don't have something in place and they destroy your house within the first 30 days that
they're living there, there's (···0.7s) good luck getting the rest of that money. 'cause it, it will
probably be very difficult. So again, protect yourself. Protect yourself, protect yourself. You
have to remember sometimes that when people move into your, your rental, they haven't owned a
home.
They don't know (···0.5s) what it takes to fix things, the cost of things, that kind of stuff. And it's
not that they're stupid, they just don't know. (···0.5s) They just don't know. So, uh, you know, it
is just things you need to think about. Things that you need. You need to teach your tenant to be
a good tenant. You need to teach them if there's a leak, you know, don't let it leak forever. 'cause
then it's gonna cost me three times as much to replace that bathroom counter. Um, so (···0.8s)
not the bathroom counter, the bath cabinet, excuse me.
(···0.7s) So tenant shall pay upon unto landlord a total sum of blank. So that's gonna be your
security deposit. Now your security deposit, you guys have to decide what's best for you.
Sometimes it's, you know, know it's a flat fee for some people. Sometimes people base it on
credit. Uh, we do a background in credit check and we, uh, go over rental history. We kind of
look at the full picture. So for us, you know, we have a scale and I actually shared that with you
in one of the other videos. Uh, I would be lined to tell you that I knew it off the top of my head,
not anymore.
Um, so, uh, I I would be happy to, uh, bring that slide back up at some point or, or tell you
which, which video it's on at some point. But it was in the very beginning and it will give you the
credit score we use. But you know, you can even Google and see what other places use as far as
credit. (···0.6s) Also, like on turbo tenant, it will tell you, uh, they don't give you a, like a credit
score (···1.0s) per se, but I think they, they gauge it on, you know, low risk.
You know, medium risk, high risk. And so it gives you something to go by. So (···0.9s) we base
ours off of the whole picture. I'm just gonna use, just to be simple, I'm just gonna put 9 75 here.
It was equal to rent. So 9 75 is what we took for them for the security deposit. Remember your
security deposit, you need to keep in a separate account. You don't want to spend that money.
And then come time that your tenant moves out, you don't have the 9 75 to get back to them
because you decide to go buy a purse or some shoes or I don't know, new toilet, somebody else's
unit.
You need to make sure you have that money available because that's not your money to spend.
So, (···2.1s) and it says in here, which shall be treated as a security deposit, held an account as
required by law never be (···0.8s) counted as a bonus or an advance payment of rent. So we, we
don't let, (···1.5s) and it says, or as amount of (···0.5s) liquidated damage (···0.6s) and may be
fully or partially refunded to tenant upon termination lease.
So (···0.5s) tenants sometimes think that they can use that security deposit to pay their last
month's rent. That's not how it works folks. And you need to make sure they understand that, uh,
that (···0.8s) security deposit is for literally the day they move out. You schedule a walkthrough,
you've gone through that walkthrough, you've assessed the damages. (···0.7s) You know exactly
what you, what you have to pay to replace any damages or repairs or whatever, whatever is
(···0.8s) deemed wrong when they move out.
And so they can't use that last, (···0.9s) that security deposit for the last month's rent before they
move out. So just make sure they understand that. Uh, so then it says if a tenant applies (···0.6s)
with a pet or pets and is approved for the terms of the lease pets, (···0.6s) oh, so this goes over a
pet deposit. Um, this is not filled out in here 'cause my son's, uh, new tenant did not have a pet,
but you would have that in there.
Uh, tenant may schedule a move out inspection (···0.9s) when your tenant (···1.0s) move out.
Inspection, when your tenant moves in, they should absolutely fill out a move in inspection. We
ask them to fill one out. Actually, I'm gonna show it to you real quick right now. Uh, this is
gonna protect them (···0.7s) and it will make you not as upset with them (···0.6s) when you,
when you, you forget what was in there, you know, a couple years later after they move out.
So in here, there we go, (···0.8s) it's gonna have your property address here. It's gonna have the
tenants here in the second line and then lease beginning date and end date. So in here you want to
tell them when you do the walkthrough and when you're first giving them the keys and going
through their lease. I do this at the end of the lease and all of our leasing agents do. At the end of
the lease, you go through each room, um, you want to note any, (···0.7s) any (···0.5s) holes or,
you (···0.8s) know, dents or any, any imperfections that they don't wanna be responsible for
when they move out.
Or it may be stuff that we have to fix that we didn't notice. So, you know, it might be a squeaky
door, it might be something that's off track, a closet or you know, a, a missing shelf in a cabinet
or, you know, whatever that, that is. Or a crack in the, in a shelf, in a refrigerator. So you just
wanna make sure that they put everything (···0.7s) on there and it's to cover themselves. And it's
also for you to be aware of what's going on in the property and make sure that you don't try to
hold them responsible for it if they, there's times that people do not participate in their
walkthrough at the end of their lease.
So you need to make sure you still have this, whether it's uploaded in (···0.5s) your, your rental
program, whether it's in a file cabinet, because that's how you're keeping things. Paper file, I
have both. Um, so you'll see on the very end (···1.0s) or the right side, depending I guess on
where you're looking at, uh, the move out condition. So you'll take this same form upon move
out and you'll use this (···0.5s) if you had any repairs that were done after your tenant turned this
in after they moved in, you can put that, you know, you fixed it.
So you just wanna make sure you keep real good details. You wanna explain to your tenant that
this is for their protection. It's really important. So there are times that, you know, they ask if
they can keep it for a couple days. I always tell them we need them back within three to five
business days. So basically, you know, less than a week, uh, when people move in, (···0.6s) you
know, they could be dent walls.
There's a lot of things that can happen. So, you know, I, we try to make sure our properties are
in, are in good conditions or if there's anything that needs to be noted or anything big like a dent
in a wall or something missing, uh, a broken shelf or (···0.6s) what, whatever it may be. (···0.8s)
We have note of that (···0.7s) just because obviously when people move in, things can happen
too, but (···0.8s) you just wanna make sure to tell them it's important to get this back to, to you
so you can put that back in their file and then also make sure they have a copy of it as well.
(···0.7s) So let me go back to our little lease here. Um, (···0.6s) so I think we're gonna wrap up
the security depar security deposit section. It's gonna take us a few videos to get through this, but
it's really important you guys. Um, so, (···0.6s) so (···0.6s) liability for physical damages that are
on the basis of any charge. Again, the security deposit, landlord's estimated cost of repair and
damages said inspection shall be scheduled and conducted in accordance to the law.
If the tenant appear fails to appear at said inspection, this is your (···0.5s) end of lease inspection.
(···0.9s) Tenant waives the right to consent contest. Any damages found by landlord at said
inspection. Again, you need to remind your tenant if they are not at that walkthrough at the end
of their lease, no matter what you find or what you hold them responsible for, they cannot
contest it by signing this, this lease and initialing these boxes.
Uh, if tenant fails to pay landlord for any damages within seven days after written demand has
been made, the lanter may turn the tenant's account over to an attorney for collection. If tenant
desires, tenant may opt in to (···0.8s) opt to obtain and maintain coverage through rhino, say
rhino.com in place of the security, the standard security deposit. So again, that's the alternative
security deposit. (···0.9s) The seven days for damage, they can, they have the choice to pay that
after they move out. Uh, if there's any balance left after their security deposit and they initial the
box boxes and you know, you go on to the next.
So we're gonna wrap that video up, let you digest the meat of that and we'll come back for more.
(···2.9s) It is painful to go do leases with people, but this is. (···0.2s)
(···1.4s) Hello, we're back and we had left off at the security deposit again. That's super, super
important. Don't forget that. So we're gonna pick up where we left off. Um, so fees, this says, in
order to simplify, simplify its readings. Most of the fees referenced in this lease are more
specifically described or defined in the attached schedule of fees. So basically, that just keeps
'em all in one place. Sometimes after looking at a 20 page lease, tenants are just, their heads are
spinning. Mine does every time I go through one. So the schedule of fees is just gonna list out
the things that they could be charged for.
It lists them in one spot. It's, it's an, it's a attachment to the (···0.7s) lease. And they can just go to
that and say, Hey, you know, I wanna make sure my apartment was the way it was when I got it.
I wanna make sure, you know, I don't (···0.8s) have a satellite dish screwed into the roof,
because that's pretty much unlimited. 'cause it depends on what it costs to fix it. So they can go
there and see what the fees are, uh, for, for different things. (···0.7s) And then utilities, you can
see, uh, within three business days after the term begins, tenant shall transfer or at least initiate
transfer into the tenant's name, the utility services for the property.
So (···0.6s) they have three business days to transfer the lights, the water, (···1.1s) the trash,
whatever it is, whatever it is they need to get (···0.7s) out of our name, into their name. We don't
ever have trash in our name, but (···0.7s) utilities, lights, water. (···0.8s) I don't if you have gas,
uh, lawn, no lawn service, that there was something like that that needed to happen.
Transfers, anything that needs to transfer from your name to their name, you want them to do
that within a few days after they move in. Most of the time, our tenants, if you can get your lease
(···0.7s) signed and executed, you could give this to them and they could have it done like
literally the day they move in. So three, three business days is a lot. Don't go five, seven, you
know, okay, you have two weeks. You know, let them know, (···0.6s) you know, as soon as we
have this executed, you need to go down and, you know, initiate that so they can get that
started.
And (···0.8s) then it says, or failing, that tenant shall be liable to and reimburse landlord within
five days of demand for all the resulting utility costs and related fees. So I (···1.3s) typically take
a final copy or of the bill (···1.0s) and I put it in their file, uploaded in, you know, uploaded into
the property management system, however you're doing it.
(···0.8s) And it will tell you on that bill that, you know, they moved in on the first, uh, you know,
you know, they moved in on the first (···2.5s) and the final bill (···2.9s) Says that it was cut off
June 3rd, so (···0.7s) you're not responsible for it any anymore after June 3rd. So they're paying
from there going forward.
So if they haven't done that, and there's any, (···1.3s) if there's a, if there's a balance, then you
have to go back and sometimes you have to prorate the amount, but you'll have to charge back
that amount to them. You don't have to. I would suggest that you do. We do. Uh, and we, and we
don't, you know, it depends on, it depends on the amount. Typically, it's, it might be 10 or $15.
We, we don't really struggle with this clause. Uh, but if there is a balance, we like to at least
make a phone call so there's no surprises.
Uh, so there's no surprises when they see this charge on their account. And we always upload the
bill and give them a copy so that way they don't think that we have, you know, done something
shady or, or sneaky or, you know, it, it shows them that our final bill was this, but they had

waited too long and, you know, according to their lease. And so we, we try to be (···0.9s) as
transparent as possible that way. There's no question we don't, you know, landlords have a really
bad rapid at times.
And so we really try hard to be as transparent and, you know, be that good landlord. So, (···0.9s)
so that's utilities. Um, if tenant fails, uh, to transfer utilities into their name, landlord has the
authority to terminate utility services without notice. (···1.7s) I don't think we've ever had to do
this, but (···1.2s) it is, it is good to tell your prospects before they sign their lease, your tenants,
as they're getting their keys, if they haven't transferred the utilities, that you do have the right to
terminate the utility service after that three business days.
Uh, again, I don't, I don't know if there's a time or if the staff has ever asked us (···0.9s) to okay
that or to do that. Uh, but it's, if it's in there, they read it, they know it. Nobody wants to be
without electricity. Uh, tenant shall replace air (···0.6s) tenant shall replace air filters (···2.2s) on
heating, ventilation, and air conditioning units at least every 90 days, or failing that be fully
reliable to landlord for all resulting damages, including all conseque consequential damages and
fees for related inspections and services called by landlord and agents.
So if they're renting a single family, we only do this in our single family homes, in our single
family homes or (···0.6s) our duplexes, we ask them to replace their filters every 90 days. Uh, I
know this sounds really silly, uh, giving 'em a link, shooting 'em an Amazon link where they can
get these filters, you know, giving them the size, making it as simple as simple as simple as
possible, uh, will help you with this.
Or, you know, extra, you know, you can maybe opt out and say, Hey, if you don't wanna do that,
we'll come in for, you know, X amount of dollars, whatever for a service call. And, and we'll just
go ahead and charge that to your account.
That's an extra stream of income. We don't do that. But I've seen other landlords do that where
they do that themselves, uh, and they just go in and change it. It does give you a good time. It's a
good time to do an inspection. Uh, we try to do inspections twice a year, you know, just after
you're coming into spring and then just be, just before winter. So you know, you could do it, then
you could tell them, you know, I'll be responsible. And you can build the, the filter, what it costs
you for filters into the rent if you wanted to.
And that way you don't have to worry about it. If you only have a couple rentals and you're good
with that, and you wanna kind of see what's going on in your houses, then you can schedule time
as long as you give your tenants notice, um, when you're gonna go in and change those, those
filters. So, I mean, that's, uh, it's an infra inspection if you wanna do that. Um, at our apartment
complex, (···1.0s) we actually have a maintenance guy that goes in and changes all of the HVAC
filters. So if you have pets in any of your units, it's really, really good to go in and make sure
those filters aren't clogged up and dirty.
It's really hard on your HVAC system, again, you're, you're taking care of the property. If your
tenants are there, it's a good time to explain to them that, you know, you are really, you're, you
don't wanna be a slumlord. Maintenance is important. Uh, you, you want to take care of the
integrity of your home, and that way they have a better home to live in. So usually if it's
beneficial to them, if you can flip that so it's beneficial to them and not that you're, you know,
again, it's not that you're not doing something beneficial, but if they think it's beneficial for them,
they're gonna be more likely to help you make all that happen.
(···0.7s) So tenants shall be liable to landlord for any damages resulting in the tenant's failure to
maintain utilities as herein, uh, required hearing responsibilities for utilities and other obligations
are allocated as follows. So this looks like a bunch of googly garbage, because again, this is
coded for, uh, automatic, uh, fill in through the system, (···0.7s) but basically it's gonna give you
all your basic rundowns of all the utilities that they might have to transfer into their name.
So you have electricity, water, and sewer, gas and propane, garbage, lawn care, landscaping,
parking, and then other, you know, that could be, you know, if there was a pool at the house, we
don't have any pools in any of the houses that we rent. Uh, not long-term rentals. So, you know,
that's what, or, you know, just anything that they need to take care of or that you otherwise
would take care of, (···0.5s) you would wanna put in that other box.
So next to them, you'd either put landlord or you'd put tenant, landlord or tenant, you know, so
that's, that's what you do going down that list. (···1.0s) So, number four, tenant duties. (···1.2s)
The tenant duties. So tenant shall occupy and maintain and return the property to the landlord.
And the condition comparable to the, to that existing when the term began subject to ordinary
wear and tear and failing, that tenant shall be liable to landlord for the cost of cleaning and
restoring the property to that condition.
(···0.6s) Your tenants need to understand when they move out (···1.1s) that this clause is very
important. (···1.2s) You want that apartment to look like it did when they moved in. Outside of
wear and tear. You know, wear and tear might be a scuff on the wall from, you know, I don't
know, your shoes rubbing on it, or, you know, (···1.0s) normal wear and tear, uh, not holes in the
wall from putting up 20,000 pictures, not holes in the walls from a domestic violence dispute, not
the, the frame of your doors torn, you know, chewed up by their dog or their cat or their
chinchilla.
Chinchillas are really, really, really bad for cabinets. I'm just saying keep 'em in their cage. So,
uh, I would, I would make sure that you really went over, it's a very short paragraph, but a very
important one (···0.6s) that they are absolutely liable. So if they don't clean that apartment at the
end of their lease, (···1.0s) you're gonna pay, (···0.6s) you're gonna charge them to clean it,
you're gonna charge 'em to remove any furniture.
They leave any garbage that they leave. We don't do that for free. It's, it is a cost for you to
remove all that, and you shouldn't be responsible for that. So they need to understand that
everything they bring with them needs, needs to go. Anybody they brought into their house had
left. So everything needs to go, it needs to look the same as it did when you brought it when they
came in. Uh, tenant shall give landlord, IM immediate written notice of any defects discovered or
accidents observed in or on around the property, and hereby agrees to hold the landlord free of
liability for all damages except for resulting from the landlord's gross un willful negligence.
(···1.0s) So, again, don't be a slum, Lord, if you're, if your, (···0.6s) if your tenant is telling you
that there's a rotten tree in the yard, just above the house or the duplex (···0.8s) and, and keeps
telling you, and keeps telling you, you know, do something about it because then you will be
engrossed and willful negligence if you have been (···0.5s) told (···0.5s) that there is something
going on.
(···0.6s) If there's (···0.6s) other items in the house that, that are considered dangerous or, or that
your tenant has reminded you of or told you about and you have just neglected to get back to
them or deal with it, that is gross and willful negligence. Um, if there's, uh, there a sinkhole in
the backyard all of a sudden, I mean, extreme cases, but, so that's what that is.
(···1.1s) The tenant, you're advising that tenant to give you immediate written notice, and that's
protection for them. And that's how I always, I always spend that, you know, hey, this is for your
protection is so that we do our job. You know, we wanna make sure that we take care of you the
best that we can. (···1.1s) So (···0.7s) the next one we're gonna go to is maintenance (···1.1s)
tenant shall not make or cause any repairs to be made on the property unless a landlord has given
tenant express written permission to do so.
Please, please, please, no more handshake deals. We don't live back in 1902. (···0.7s) It just, you
know, it would be great. I wish that well, life was like that, but it's not. (···1.2s) And this goes for
the tenant or for you. You want it to be in writing. If you give your tenant permission to paint
your repose gray, that's what I paint all our walls. If you give your tenant permission to paint
your repose, gray walls bright pink and purple, (···1.2s) you better put it in writing.
Because when some, when you're, if you decide to get a property manager later who wants to
charge them for breaching their contract because they weren't supposed to paint the walls,
(···0.6s) and you know, you have given 'em permission, they're gonna charge them that you're
gonna have some really upset people if, uh, they get charged for something that you told them
they could do. But, you know, it's not in writing. If it's not in writing, it didn't happen. That's
what I always tell people. If it's not in writing, it did not happen. (···0.5s) So (···1.0s) written
permission, very important (···1.2s) if agreed therein, landlord may reimburse tenant for the cost,
but in any case, tenant may not deduct repair costs from the rent.
(···1.3s) Okay? Again, this does not give you permission, um, to be a slum lower because they
can't take it outta the rent. (···1.4s) If something's broken, just fix it. Or if a tenant, I would say
probably in the last, I don't know, five or six years or whatever, that there's my bit of intent that
wanted to (···0.6s) change something out like a doorknob or, I'm trying to think of something,
the little things, or like the door stoppers, (···0.6s) and they don't wanna wait because it's not an
emergency.
So our maintenance people aren't gonna go out today to go get that done. But, you know, maybe
when we can get them on the schedule, we'll schedule something to go out, or they're just like,
oh, I'll just take care of it myself. (···0.5s) There have been a handful of times back in the day, I
can't say that even happens anymore, but back in the day, or maybe when you're first doing
rentals that you're like, okay, you know, if you wanna go pick up a stopper, you know, and you
know that they, they have the sufficient skills, or you think they have (···0.6s) you common
sense, you would think that somebody would be able to put a stopper in.
But, you know, I guess I shouldn't assume that, but just, just be very careful. But if they, if they
pick up a stopper or they have to pick up a doorknob and they change a doorknob out or
whatever, you, you, you guys decide written that has been written, (···0.5s) you know, if they
wanna give you a receipt and you know, you reimburse 'em for that, but just remind them that
they can't just deduct it from the rent. Rent is completely different. If they wanna pay for
something and be rever reimbursed for something you have a written agreement on, that's fine.
So (···0.8s) tenant shall be responsible for any damages that occurred to the property during the
term of the lease, including, but not limited to broken windows and lost keys. (···0.6s) Tenant
shall take good care of the property and not waste or permit others to waste the property.
(···0.7s) So again, another thing, another reason why I like to go over this stuff with tenants,
(···1.1s) if their kid hits a ball and it hits a window and it breaks, they're absolutely responsible
for that window.
(···0.9s) If, (···0.6s) you know, they (···1.3s) lose the keys and you have to rekey their, their
doors, or, you know, one of the things that's happened, a (···0.7s) not a lot, I say a lot because it
seems like a, it happens in like, (···0.9s) in like grouping. So in the last year, which (···0.7s) in
the last five or six years, again, I don't think I've ever had anybody ask me this, but in the last
probably year, we've had a couple, I'm (···0.6s) not trying to be sexist, but a couple women ask
us to change, uh, the locks because they've allowed men to stay at their houses and then all of a
sudden their keys are missing.
Well, I'm not gonna say how I feel about it, but you know, (···1.3s) that's not our responsibility
because you chose to invite somebody to your house (···0.5s) and trusted them with a key, and
now you're worried if they've made a copy of it or they've done whatever, that is not our fault,
not our problem. So landlords charge them to rekey their locks.
That is not your, your, uh, problem to absorb the cost for that. So tho they're absolutely
responsible or their kids lose the keys, that is not your responsibility to absorb the cost of that.
So, uh, not waste or permit others. If they have company, if their company that, or their guests
that come over ruin the property in some fashion, they are responsible for that. They're the ones
who sign the lease to your property and are responsible for any damages. (···0.7s) So (···0.9s)
landlord (···0.7s) ever undertakes repairs and the cost of said repairs shall be deemed additional
rent and tenant shall promptly reimburse landlord for the same.
So it's not part of the rent for us to go (···0.7s) change out their windows, change out their locks,
you know, fix things that is not the same. Um, if they have broken something and we have to
repair it, and it is their fault. If they ha, you know, if, if little Tony flushed down his little potato
head down the toilet, then it is little Johnny's parents that are paying for that, that charge is, we
don't have to pay for that repair.
That's, that's not our fault. So landlord for the same failure of failure of the landlord to make
immediate repairs or improvements, shall never be deemed sufficient grounds for tenant to
withhold rent. Again, it's in there, (···0.8s) it's underlined, they cannot withhold it from the rent.
The rent is a rent. It's what it is. (···1.3s) Tenant shall main, the pro maintain the property in the
same condition, order and repair throughout the term of the lease, accepting reasonable wear and
tear and damages caused by the act of God or so surrender it to landlord at the termination of the
lease.
Tenant shall give the landlord written notice of all non-emergency re maintenance requests
online through the tenant portal. Uh, so again, it's just reiterating to the tenant (···1.3s) that they
need to maintain the property, reasonable wear and tear. Um, they're not obviously responsible
for, for things that, you know, windstorms, that kind of thing.
That just, (···0.6s) that just is part of the territory. Uh, the, the written notice of all nonemergency
maintenance requests, again, written notice, you need to document whether they're
sending you a text message, whether they're emailing you, whether you have an online platform
that you're taking those maintenance, um, non-emergency or emergency requests through. You
wanna make sure that there's documentation of that. So, you know, you have a history of that.
And then what the remedy was it for, what the outcome was, it was of that situation.
This says turbo tenant because again, this is a (···0.6s) lease that I used for my son, uh, via
(···1.1s) message (···0.8s) text. And then, oh, now you guys have my son's phone number, he's
single. Um, tenant may suffer delays and incurred costs and fees resulting from improper or ulti,
um, untimely maintenance requests. Uh, so (···0.8s) we just wanna, again, (···0.7s) always,
always tell the tenants, and I always tell our release managers, make sure the tenant knows, you
know, and I start off, you know, we are not a slumlord.
We want our properties to be taken care of. We want to make sure you have a home. You can be
proud of a home that you know, you're not worried about something leaking or you know,
something not working. So, you know, the sooner you can get that to us, (···0.6s) the better. We
don't want it to turn to a bigger problem, which, you know, means that you might be suffering
because we, you can't use one of the bathrooms or you can't use this or that, you know, we want
them to understand that we want to hear about those requests.
We don't want to ignore them. Uh, tenant shall not make any improvements to the property
without express written agreement. Again, if you allow your tenants to do something to the
property, (···0.7s) make sure it's written. Um, I always tell tenants, I understand you want an
open concept, but I don't want to come back in here at the end of your lease and, you know, have
an o open concept wall gone. You know, n none of that. We, we don't want to making any
improvements. Uh, there, there haven't, I don't know that we've ever allowed anybody to make
any improvements, um, that, uh, we've had to put in written permission.
I mean, they just are what they are. So (···1.5s) then (···0.7s) inspections, (···2.3s) so
inspections, we kind of went over that in some of the other videos, but here in your lease, uh,
there's, there's just a couple things. (···0.7s) A for purpose of identifying the move in condition
of the property within four days after taking possession of the property, they're gonna complete
and deliver that inspection, move in.
And that was the exhibit that I showed you. And we have that at the end of the lease, uh, failing
to do so, they're gonna basically, if they don't turn that back in, and we do remind them, people
forget, they get busy. Uh, we, it, it takes two seconds to remind somebody, especially when you
don't have a lot of units and a lot of tenants to get that, that form back to you. Um, so, but if they,
if they don't turn it back, then they're saying everything is perfect. Any damage you find my
walkout outside of wear and tear, I have done myself or somebody in, in the, in the household.
(···0.5s) So it's important to get that back. B landlord should, shall have absolute immediate right
to enter the property when it is in sole discre when it in its sole discretion, landlord believes it's
necessary to address an emergency, um, ex exigency or circumstance involving possible damage
to the property. So if there's water flowing out of the bottoms of the doors, if there's smoke
billowing out of the windows, if (···0.6s) hopefully you're calling the fire department not going
in.
Uh, so, you know, if there's, (···1.4s) I, if I smell weed, (···0.7s) I'm go, you know, I might
knock at your door and try to get into your house. If I might call the police, you know, the
(···1.3s) typically speaking, you're not gonna just walk by law. You're just not gonna walk into
somebody's um, house. You're gonna give them a notice. Uh, landlords may inspect the property
at any time agreed upon by tenant (···0.7s) or after giving 24 hours advance notice so (···0.9s)
you can agree on a time with your tenant, (···1.0s) or you can give them a notice, (···0.8s) you
know, if we have to go put in a hundred air filters, you know, or even 10 or five, you know, you,
if you are, if you don't have a fiveplex or a fourplex, you know, how much time are you gonna
spend trying to contact different tenants to schedule a time?
Give 'em all 24 hour notices. Say, I'm going in on (···0.9s) January 20th (···0.7s) between X and
X amount, X time.
So that way they know that you can go in there, you're saving your time if you're doing that
yourself or with our apartments, you know, we let them know quarterly that, you know,
Wendell's gonna go in on, (···1.2s) you know, the fifth of every quarter. And, you know, we
remind them just before we send out mass or broadcast texts that let remind tenants that (···0.6s)
remind tenants to know that Wendell's gonna be in their apartment changing (···0.6s) their, uh,
filters inside their apartment.
And then we also give them a (···0.5s) 24 hour notice. So we notice, notice, notice they know
we're coming in. Uh, we're not waiting for everybody to get home and do whatever they want.
'cause if not, oh my ward, you'll be chasing down people all day long trying to get in there and
you'll be miserable. Remember, train your tenant and train yourself to stick with what you're
saying. (···0.8s) So, um, I, I think that, you know, these inspections, I think I don't really need to
go over inspections, except, again, (···0.5s) anymore of what we've talked about with
inspections, except to say that inspections are a good time to see what people are doing in your
house.
It's a good time to see what they're doing in all your units. I can tell you that when we've done
inspections, um, I'll tell you one of our horror stories just so that you know, (···0.6s) not that I'm
trying to scare you. I think that, (···0.9s) yeah, after being, after doing this for so long, people
often think that, you know, everything's perfect in our world, and that is not the case. Uh, and
we've made mistakes along the way that have (···1.3s) made it so that we've put some of these
clauses in there.
And (···0.6s) the reason why the process is the way the process is. So when we start doing the
hvac, the filter changes. What we found was typically people that said they didn't have dogs, had
dogs or cats or whatever animal. Uh, so if you're charging pet rent and pet deposits, they've
breached their lease. So (···0.6s) I'm not one that, uh, that, you know, if you breach your lease,
you breach your lease.
I'm not into the, what do you call it, do it and then ask for forgiveness later. That's not, that's not
me as a landlord. So, you know, (···1.5s) that is something that, you know, it tells a lot. (···0.8s)
People aren't in, aren't expecting the inspections. Uh, typically they forget about 'em. That's why
you wanna give 'em a 24 hour notice, even if you've given 'em advanced, advanced notice.
(···0.5s) But, uh, you know, they'll, they'll forget anyways. Uh, but, you know, if you have
somebody who is a hoarder or if you have somebody who has so much garbage in their house
that you know, then you're gonna get roaches.
If you have multifamily, you know, whether that's a duplex or a quadplex or a fiveplex or an
apartment complex, one person gets roaches, (···0.9s) everybody's gonna get roaches. (···0.5s)
So it is really, really important that you, whether you're educating your tenants on that kind of
stuff, and it's an uncomfortable situation because we have had tenants that have had roaches and
oh my word, it is, you know, it's hard to tell somebody like, you have to be clean.
Like, how do you tell somebody tactfully, you're dirty, you have to be clean, you gotta keep this
stuff cleaned up. You're feeding the roaches so you know it's bad when you go over to
somebody's, uh, house and you know, you, you have to worry about the roaches crawling over
your feet. Ugh, it's awful. Trust me, I've been there. So wear boots, always care, carry boots in
your truck or your car, whatever you're driving when you do inspections, because I have literally
had cockroaches crawl over my toes. It's disgusting. So (···0.8s) anyways, um, so inspections
can, can be great, whether it's just to take care of your property or if it's just to get some time to
put an eye on your, on your tenants and your houses.
So, uh, we did have, the story I was was trying to tell you was that we w when we did the
inspection, we found, uh, a bunch of garbage. And (···0.7s) the, (···0.5s) I would assume, I guess
it was the kids, um, I guess unless I, I guess if you drank enough, why maybe you could pinging
pong against enough walls and doors. Maybe you do that kind of damage.
Uh, I'm not really sure. I don't really, I, but I couldn't believe it when the maintenance guy
showed me the pictures. But, uh, there was, I (···1.2s) wasn't there to smell it, but he said it was,
the smell was so bad, it took his breath away. Uh, if you would've seen this tenant, you've never
guessed, always primm and proper, always, (···0.7s) always looked good. Her kids always
looked good. You would've never, ever guessed she was, uh, high ranking manager in an auto
company.
She (···0.6s) made great money, she had good credit. Uh, but what we found out later, she was
going through a divorce and was having a really hard time. So when he went in there to go
change that air filter, there was so much garbage and pizza boxes, and there was just stuff he
said, it was thrown everywhere. The pictures were awful. Uh, but he saw a roach, (···0.8s) and I
was like, oh my gosh. So I called her and told her, you need to clean this up, because we saw a
roach, you know, when went in for this inspection, (···0.5s) you know, and this is what we
found, you know, this can lead to other issues with our other tenants.
And so I pretty much gave her the option to clean up or, you know, get her notice and, and move
out. So that's when I found out she was going through her divorce and, you know, (···0.7s) all
the problems she was having, but basically told her she had 72 hours to get her apartment
cleaned up, and we're gonna do another inspection. So again, inspections are good and you can
do 'em as long as you give them notice. So (···1.8s) subleasing, oh, (···1.8s) subleasing, (···2.5s)
unless otherwise agreed in writing, tenant shall not pledge, assign sublet or otherwise allow
anyone else to occupy or use a property.
So that means they can't get a roommate without telling you they can't, um, leave and go
backpack around the world (···0.5s) and sublet rent your house to somebody else. Uh, they don't
have that authority to do that. Anybody that lives in the house has to go through the application
process, the same screening process as the rest of the tenants that you have.
(···0.6s) So tenant must at obtain, obtain advanced written approval from landlord before any
adults not listed on this lease are allowed to stay at the property for five or more days before
granting approval for those adults to stay at the property, landlord may require those adults to
submit lease applications or execute this lease and or require those adults or tenants to pay
landlord additional rent (···0.5s) resulting costs or related fees.
So it kind of depends on your situation. If you have a, a duplex that you're paying all the electric
and water on, and all of a sudden when your tenants moves a girlfriend or a boyfriend or a cousin
or a brother or whatever in there, you have another person using electricity, using water. And if
you're paying that bill, (···0.6s) that's gonna add up. Um, you know, if you have, for us at the
apartment complex, with our apartment complex or any of our multifamily, you know, fourplex,
fiveplex, if you have somebody move in that hasn't been through the application process, you
know, essentially you're discriminating because they haven't gone through the same process as
everybody else.
You know, what if they're a pedophile and there's kids in your fourplex or fiveplex or your
apartment, um, what if they're a mass murderer and you don't know it? Um, so there's all sorts of
reasons why you should absolutely, uh, have this. (···0.6s) Make sure that you know, you know,
who's living in your places and, you know, (···0.7s) for the protection of your other tenants as
well in multifamilies or even just the neighborhood or community you're in.
(···0.5s) So, uh, personal injury and property damage. (···1.5s) Let's see, moving on up. (···1.2s)
Tenant hereby forever releases, forever, releases (···0.5s) waves, and agrees to ident, uh,
indemnify landlord and or the record owner of the property for personal property and casualty
claims resulting from naturally occurring or manmade harms, interruptions of services or
malfunctions, ofs and systems on or off the property, which may, which have not caused by
gross or willful negligence or intentional actions of the landlord or the record owner.
So, (···0.7s) you (···1.0s) know, this is just, uh, exactly what it sounds like. It's just protection
against personal injury and property damage. As long as you're, you're a good landlord and you
have things fixed the way they're supposed to be, and you don't have like, you know, a broken
fence that has a spiked, (···0.5s) you know, it's, it's rusted in spikes.
So, you know, little Johnny goes running and falls. He doesn't, you know, (···1.1s) spear himself
with a fence post or something. I know that sounds really terrible, but you know, you'd be
surprised the stuff you see. So, you know, just make sure your property's up to snuff, (···0.7s)
you know, nothing caused by gross or willful negligence. Uh, tenants inspected the property
when you first came in. Um, you know, encourage your tenants again to tell, tell you of any
issues on the properties through their tenancy. Uh, so basically this, to sum this up, because oof,
this gets long, this is, this is a long section too.
(···0.6s) Insurance requirements. Basically us as landlords, (···0.7s) we maintain fire (···0.7s)
and casualty insurance on the structure. Uh, we, (···1.0s) we have to provide proof, the proof of
insurance to our tenant if they request it. Um, and, and we have that and we're good with that.
(···0.6s) But they also, (···1.0s) our tenant needs to provide renter's insurance.
Renter's insurance is cheap. I think when, I think, depending on how you say it, when you, when
you tell a prospect as they're, you know, looking at your property that they have to get renter's
insurance, they're thinking like, car insurance, I'm gonna have to pay another couple hundred
dollars. You know, renter's insurance can cost five, $6. It's very cheap. (···0.5s) And it protects
us. It protects them. Uh, I, I can, I'm not recommend recommending per se, but one of the easier
apps is, is lemonade.com.
It's one that a lot of our tenants use. Uh, it's very easy to use. There's an app 'cause everybody's
into apps. Uh, so I, I'm so tired of all the apps on my phone. I have, I have so many apps, I'm
having to put 'em in these, this is gonna sound funny, but I have to put 'em in these little boxes
and like organize 'em now 'cause there's so many apps (···0.6s) and I just, there's just an app for
everything, which I guess most of the time I think it's convenient and until I can't find one. But I
finally found the search bar. So, uh, I don't have to look for the individual app, I just type it in
now.
But, uh, that's 'cause I'm a dinosaur. That's okay. I'm a tour. (···1.0s) So, uh, lemonade.com, uh,
they actually, if you have, uh, any LLCs or you know, (···0.9s) one or more, you can actually
contact them and they will set up links for you so that they, it basically autofill. So if you have, if
your insurance carrier wants you to have your tenants to have X amount of, uh, that they want to
maintain a certain amount of liability and, and personal property insurance, (···0.6s) you can
actually give them all that information.
So when you give your, your prospect or tenant that link, (···0.6s) it will just be there. Otherwise,
they can go in there and change it and make it cheaper and, and put less, you know, damage,
whatever, (···0.8s) whatever your requirements are. They won't be able to change. They can
fluctuate their own, but they won't be able to change your minimums. So it just makes it easier.
Uh, so (···1.1s) this one, because, uh, this one's tailored to my son's property.
So tenant must maintain 250,000 liability and personal property insurance with landlord named
as the additional interest of for the duration of the lease. So, uh, in this case, my son would be
named as the additional insured if anything happened. (···1.0s) Property damage caused by the
tenant must be covered in said policy. If the tenant cancel otherwise causes the insurance
coverage to the end tenant will be considered in default of the lease and subject to eviction.
So you just need to make sure they're aware they have to co they have to carry this coverage. It's,
it's very inexpensive. It covers their, their items if something were to happen. Um, and they are
actually in violation of their lease. If they don't, um, if they don't keep this coverage, the nice
thing about being named as the additional insured is that they contact you (···0.7s) with
lemonade.com. (···1.0s) They actually send you an email, your insurance agent, uh, if you have,
if your tenant has Auto Insurance House, you know, or not House Auto Insurance or some of
their kind of policy, they can add a render's insurance on there.
But you know, however they go, however they decide to do that, they can actually get proof of
insurance. So they could show it to you that they have it, it can be emailed to you. Uh, the
lemonade.com just automatically sends it to you. Uh, when they quit paying, uh, there should be
notification to you as a landlord that they've quit paying (···0.7s) and then they'd be in violation
of their lease. So (···1.0s) just remind them they have to keep that, that up.
(···1.1s) Landlord shall not be responsible for any damages to tenant's property unless such
damages caused by the landlord's gross negligence or willful misconduct. (···0.6s) So then under
resources I, (···0.7s) we have here tenant may get renter's insurance as mentioned through
whichever insurer they wish. Lemonade.com is an insurer. Some tenants have used, lemonade is
listed as an example only, and landlord makes no formal recommendation of their services. So
you can give them some suggestions, but I'd stay away from recommendations, um, on pretty
much anything.
Just (···1.1s) give them, (···0.9s) this is how you, this is how you find it. (···0.8s) So that's how
we handle that. (···1.0s) So then on the next page you're gonna see where they initial this box.
You've gone through all that. You've initialed the bottoms of each of those pages. And we're
gonna wrap that up 'cause we're gonna go into pets next. And oh, we all know how we feel about
them pets.
(···0.7s)
(···3.5s) Started. (···0.9s) Okay, so we're back and we were just going over personal injury and
property damage, and we're just gonna move into pets. (···0.5s) So (···0.8s) we have a pet
screening company that we use. It is called pet screening.com. (···1.0s) It's a, it's a good service.
They actually (···0.6s) go through and they rank the breeds. It's worked well for us. Uh, we also
(···0.9s) like to meet the pets.

So we'll ask people to bring their pets with them so that we can be introduced to them, see how
they interact with human beings, not just their owners. (···1.3s) And so that's kind of, (···0.9s)
kind of how we, (···0.9s) we deal with pets that when we have pet units. Um, but in, in the lease
it says animals and pets must be approved through pet screening. And so that, that pet screening,
(···0.7s) I think I, (···0.6s) you know, it's been so long since I've had to do this myself, but there's
a fee to it for the owners.
But it's their portal. So they pay, like, t I think it's like $20. They pay, they (···0.9s) upload their
vet, vet, um, their vet letter that says their animals been spayed or neutered. 'cause we require
animals to be spayed or neutered (···0.6s) and also be at least one years of age. Um, we do that
mostly because we don't, we want animals that are potty trained. Um, and also we are trying to
avoid, you know, a cat that's gonna have 20 kittens, (···0.6s) well, not 20 kittens, but we just
don't want overpopulating of, of cats.
Or somebody who doesn't (···0.6s) take the time to spay or neuter their animal and then they
don't take care of the animals. And then our other tenants have to deal with them, or they just
make a mess of the property. So (···0.9s) those requirements are in the screening. They actually,
you can change the screening questions to whatever you want. (···0.9s) So it's very, uh, very
editable, editable, (···0.7s) whatever.
It, (···0.6s) you can change it. So (···0.7s) it's, it's really nice to be able to use them. And, you
know, they don't really balk at the fee I have. I don't remember anybody balking at the feed,
because it really is something they can take with them. It has all their vaccines. It has a picture of
their pet. Uh, that way, if anything ever happens, uh, we, we know what their animal looks like.
We can, we can help them that way they can keep all their stuff updated, all their vaccines
updated in there. And then when they leave us, if they decide not to renew with us, they can take
that with them.
So it's a, it's a pretty cool thing. Um, you can exclude certain animals, you know, horses, giraffes,
whatever, uh, if you need to there, there's lots of different options to make it customizable to, to
your unit. Um, or your policies. (···0.7s) No more than one pet will be approved at the property.
This was specifically for my, for my son's property. It's a one bedroom, one bath duplex. So he
didn't wanna deal with more than one pet.
So if there's any kind of maximum number for us, it's two max. (···0.8s) So that means if you
have a pet turtle and a (···0.6s) glass container inside the house, and you have a outside cat that's
still two a, (···0.9s) a lizards and things with no first still count. Uh, it's not just two dog, it's not
two dogs, (···0.6s) two turtles, and five fish like that, that doesn't work for us. So anyways, no
more than one pet will be approved for at the property. So it's important to put that in there.
'cause if you don't put what your max is, (···1.4s) they will have more. (···0.7s) So (···0.8s)
tenants agree to clean up after their pet and to dispose of their pet's, waste immediately and
properly. No waste (···0.5s) poop, just in case they don't understand what waste is, is to be left in
the yard. That sounds silly, but you'd be surprised. Uh, so we want people to make sure that
they're picking up their animal (···0.6s) leftovers (···0.7s) in the yard. (···0.5s) Because (···1.0s)
if you have a duplex, I really, really try to make sure that, and I know that our leasing agents try
really hard to make sure that in a duplex or in a (···0.5s) environment where, uh, fourplex,
fiveplex in any kind of multifamily (···0.7s) that we're conscientious of the others around us, and
we wanna make sure that the tenants are being res, you know, respectful of the other people
walking through the grass, or the kids that are playing around.
We don't want them to be stepping in dog poo. So, uh, it's important that you address this.
(···0.7s) Tenants shall reimburse landlord for any cost incurred as a result of the presence of the
animals and or pets. (···1.0s) So animals, you see, there's pets. Those are your, you know, phyto
and fluffy. And then the presence of animals (···0.7s) that could be assistance animals. So
remember, you can't, you can't call assistance animals, pets. (···0.7s) So (···1.8s) on the property
beyond the sec, oh, and beyond the security deposit amount, or above and beyond the tenant's
coverage through Rhino.
So (···1.7s) the tenant shall reimburse landlord for any costs incurred. So whatever their one,
(···0.7s) it says Rhino, that's the alternative security deposit program we use. (···0.8s) And then
this, obviously, the security deposit is just talking about your traditional security deposit. So
(···0.6s) we, the tenant is gonna reimburse us out of those costs. Um, but we can't go above and
beyond that.
So we're, we're just telling tenants like, come on, pick up your stuff. We don't wanna have to take
it out later. Um, there's also poop prints. There's different programs. Hey, I guess you could even
charge somebody to come around and pick up poop if you really want to. I think tenant should be
responsible for that. But whatever, uh, poop prints is a good one to use. That's something that we
just start, um, implementing at the apartment complex. And they'll Actually, in multifamily,
(···0.8s) you can swab dogs (···1.2s) and, uh, get their d n a.
So if you have issues with dog poo, (···0.6s) they can send a sample in, whether yourself, your
property manager, your leasing agent, whoever you have, do it. Go in and prove that that dog
poo is your tenant's dog poo and not the neighbor walking their dog. So, uh, then you can charge
'em a fee. (···0.5s) And nobody likes to be feet. So (···0.5s) tenants with no animals or pets must
affirm their lack of pets at, at stay pro.pet screening.com.
So if they don't have a pet, they still have to go into that screening (···0.8s) company, the pet
screen.com, and they have to say, I do not have a pet. (···0.5s) And basically by saying that when
they have a pet later, we can say, you affirmed you. You said that you did not have a pet. You
agreed to not having a pet. You said you didn't have a pet. And now you understand why you're,
why you're being evicted. They, they probably still won't understand or why they can't ask for
forgiveness, but (···0.6s) it's just another step, another box to check another something, you
know, so they know that if they say they don't have a pet, they can't have a pet (···1.2s) screening
through the third party service must be renewed each year to comply with the terms of this
lease.
Um, again, if you don't have this in place, you know it, it's not a big deal. But I would have even
just a piece of paper that says, you know, you're acknowledging that you're moving into this
place, (···0.7s) that, and that it's a non-PE unit. You know, (···1.0s) it could be short and simple.
There's all sorts of examples online, but have 'em sign and date it.
Remember, signatures are important, printed name, date, uh, maybe have the term of the lease on
there, have their full name, you know, and that they understand that the result of having an
unauthorized animal will be a result, you know, will result in an eviction. Uh, and no, uh, what
do you call it? Uh, no forgiveness later clause. And I would be funny. I would, I would put that
in there. If I had to hand write something, that's probably what I would hand write in there. No
forgiveness later. (···0.9s) Eviction inevitable. So, uh, no unapproved animals or pets are ever
permitted at the property.
So, (···1.1s) you (···1.3s) know, in the world we live in, (···0.5s) you know, fair, (···0.9s) not
fair, (···0.5s) indifferent. However anybody feels about this. (···0.8s) When a, if there was a pet
that, (···0.8s) you know, bit somebody or, or, you know, caused harm or caused an accident, um,
you know, chances are it would come back on the homeowner. And so that's what you're trying
to prevent. Or it'd come back on the renter. Actually on renter's insurance, you can actually, even
if you don't have a pet, you can put in, uh, for a, like a medical sum or like a pet, I, I can't
remember exactly what it's called, but you can mark this box that has pets in there that basically
says that if a pet on your property, so a pet, not your pet, a pet on the property, um, bites
somebody that they have, you know, a thousand dollars worth of medical or whatever they can
put towards it.
So (···0.9s) it's better not to have approved, uh, animals on the property. If they do something to
the property, that means the tenant's responsible.
So, you know, if they ha you know, if they're, (···1.1s) if they take, I had somebody just recently,
uh, I just by chance, I don't even remember what I was doing. Oh, I went to a Chamber of
Commerce meeting. I went up to our apartment complex and I saw a pit bull. Uh, I, I have no
issues against any breeds. I think, you know, they're kind of a product of their environment. But I
know that in the city of South Pittsburgh that pit bulls are banned.
We are not allowed to have pit bulls at the apartment complex. And so I went up to that tenant
and I said, Hey, I said, you didn't have a dog when you moved in. Now they were in a pet unit
'cause it was the only two bedroom that we had left. (···0.6s) And they said at some point they
wanted to get a pet, but a pit bull was not part of the agreement. So, uh, so when I talked to him,
he said, well, no, uh, our whatever friend, family, whoever it was, was going on vacation, I
(···1.0s) needed somebody to watch their dog.
I said, well, I said, you're gonna have to find some other (···0.8s) place to put this pit bull. I said,
because un unfortunately, it just is what it is. The city of South Pittsburgh has banned pit bulls
and the police drive through the apartment complex a couple times a day just just to check on the
property. And just because they're just great, they're great, um, law enforcement agency, they
come through and they check on us and make sure we're okay. Um, they talk a lot with the
members in the community, and they would absolutely, you (···0.7s) know, you'd be in trouble
for having that pit bull.
So he did. He said he didn't know that. And again, this is a click, click, click, um, sign the lease
thing, I'm sure, uh, or just not even thinking about the fact that, you know, just because it's a
visiting dog, you know, it, it is still, it's still in the city limits and you still can't have a pit bull. So
(···1.1s) if an unimproved pet or animal is discovered at the property, the tenant will be
considered in default to this lease and subject to immediate eviction. So I did tell him he had 24
hours (···0.7s) to place a dog somewhere else, and we would check back in with him.
But, you know, I was gonna give him time, uh, to, uh, place that dog somewhere else. So, and I
did tell him, you need to go back and reread his lease, that there is a clause in there, said I could
evict him. So pets other than cats and dogs are subject to approval on a case by case basis and
may require an agreement to additional terms and conditions. The reason why we put this in here
is because of exotic animals and big, big snakes.
Um, we had somebody who lost a snake, um, that we didn't know about until after he lost the
snake. So (···0.8s) this kind of made us look at things differently. So dogs, cats, normal domestic
animals, your gerbils, your gerbils are pretty mean actually. But, uh, at least they're in a cage and
they're small. But, uh, you know, we really, (···1.2s) we really wanna know what you have.
You know, if you're gonna bring in a peacock, we wanna know about it. If you're gonna bring in
(···1.1s) whatever, a monkey or a (···1.0s) just something other than your normal domestic cat
and dog, uh, we, we wanna know what that is. So we can make sure that there's no issues or it's
not something that's, (···0.7s) I don't know, gonna squawk all night and keep the neighbors up
and cause havoc. So no aquatic pets will be approved. Aquatic pets are defined those here as
those pets requiring the use of a fish tank or analogous liquid field container.
The reason why we have done away with that now (···1.3s) is because of the damage, the water
damage. Uh, we've had big, (···0.6s) big fish tanks just bust, um, because something is hit it.
And then you have that water damage. That tenant didn't call us, and it, it was just a bad
situation. So for us, (···1.0s) we just chose not to deal with that. If, you know you're on a second
floor, it just, (···0.6s) eh, we don't do water beds either.
So just no water filled items. Uh, cats and dogs must be at least one years old and have current
vaccinations. And we want proof of those current vaccinations. You could probably buy those
online too. Who knows? Uh, so (···1.0s) the reason why we want them to be at least one years
old is because we wanna make sure they've at least had a chance to be potty trained. Uh, I don't
know if you've been in a house where animals have urinated or defecated all over the floor, but
it's pretty bad. (···0.9s) It's bad.
(···0.6s) So spayed and neutered, because we don't want a bunch of wild feral cats running
around 'cause we've dealt with those two. Uh, and they can be ferocious (···0.8s) that, and you
know what, they didn't ask to be brought into this world. And I think it's pretty sad when people
can't spend the 35, 50 (···0.5s) bucks to go 85 bucks to go get 'em neutered or spayed, but they
can drink a six pack or smoke a pack of cigarettes. So I don't, um, I have a lot of sympathy there.
If you want 'em, take care of 'em, uh, that's the way it should be.
(···1.2s) And to be identified by breed, by a licensed veterinarian. So we have a lot of people that
try to get past the pit bull (···0.6s) or the pit bull's, probably the pit bull's probably the most
controversial one. You know, whether they say it's a bully mix and they have all these weird
different names for anything, but calling them pit bull, any kind of any bully pit bull, anything
that looks like a pit bull. Anything that can be misconstrued as a pit bull. (···0.6s) Like, that's
why we like to meet the animals before we have you sign a lease that you're not gonna be able to
commit to.
Whether it's because you didn't tell us because you are just ignorant and didn't know that the
animal that you have is really a pit bull. Whether, whatever the reason is, that all of a sudden you
have something you're not supposed to have, um, at this new house that you're signing a lease
for, we, (···0.8s) we wanna know that, (···0.8s) you know, the breed is identified by a legitimate
veterinarian. That way we can say, Hey, I'm sorry, you know, it's, (···0.9s) it, it just doesn't work
because of the city ban or because of our rules or whatever.
So then it says, certain dogs, (···0.9s) dog breeds are considered more risky and aggressive by
insurers and therefore will not be approved as pets. (···0.6s) So again, it says, and therefore will
not be approved as pets. (···0.9s) That did not say assistance animals. Somebody could bring you
a (···1.3s) 300 pound, huge, I don't know, they've got those big old dogs, I don't even know what
they're called. (···0.7s) Some of these dogs even get really big. I know my son has a 130 pound
German Shepherd.
Um, but (···1.1s) we can't tell them (···0.9s) that their assistance animal can't be that breed. We
don't, we can't designate weight, we can't designate breeds. So again, this is just pets (···0.5s)
don't get that confused. (···0.8s) Very different than assistance animal. (···1.1s) So upon
approval of the pet application, tenant agrees to maintain renter's insurance That covers dog
bites. If approved PET is a dog, (···0.8s) there are lots and lots and lots of different programs out
there, different insurance companies that will approve, um, rent insurance that covers dog bites.
Actually, when I own one of my homes out in Carthage, Tennessee, I w I had to carry an
umbrella policy because I had a German Shepherd I had never heard of that, have always had
German shepherds. Never had to do that. I don't know, my little Jack Russell, my little shortage
act, that thing is meaner than my German Shepherd was. But (···1.0s) anyways, but because she's
big and scary, you know, uh, they made me get a different policy.
So as a renter, (···0.7s) you know, it is hard when you have these bigger dogs. Uh, so think twice
before you get an animal, before you buy a house. Not trying, that's a mom in me, sorry. Before
you get an animal and buy a house. If you're renting, think about that because if, you know, you
might have to rehome that dog that you know you committed to. (···0.6s) So, (···1.0s) you know,
(···1.6s) you can look up different policies. You can specifically Google policies that cover
aggressive dogs, dangerous dogs, whatever you wanna call 'em.
Um, or you can Google, uh, renter's insurance that cover dog bites. There's all sorts of different,
and there's tons of companies that do it. Um, it's not, it's not terribly expensive. You know, just
keep looking for ps you can call your insurance agency what they say. Uh, but there's, but there's
definitely, uh, companies that will cover that, have that kind of coverage. (···0.9s) Tenants agree
to name landlord is additional insured on the policy. So landlord will be automatically notified of
any lapses.
So if you have to get that kind of coverage or that, or require your tenants to get that kind of
coverage, make sure that you're automatically notified. So you wanna be listed as the additional
insured on that policy. (···0.7s) So that way also when the tenant cancels that you know that the
coverage has ended and there's no no (···0.5s) no coverage in place. Um, and if obviously if they
don't have this in place, they're in default of their lease and they're subject to eviction. So again,
remind your tenant. You'll be subject to eviction if you have an un unauthorized animal, if you
have somebody else's unauthorized animal there, or if you cease to have your coverage.
So, uh, pet rent, (···3.5s) oh, upon approval, the pet application, this is another source of income.
People. If you are not charging for pets, you should be charging for pets. Uh, that's another
stream of income. As to the bottom line, uh, we charge $50 per, per pet. Uh, this again, is my,
my son's lease.
So one pet (···0.6s) max here, but we can make an extra a hundred dollars a month. We do a two
pet max and we charge $50 a month. We can make an extra a hundred dollars a month per unit if
we wanted to. And that adds up. Uh, so I just spoke with somebody in one of the classes that we
were doing, and she is living in an apartment complex and they charge $250 (···0.7s) per pet, per
pet. (···0.5s) So (···1.0s) they really do treat them.
Um, I don't, I don't know if it's, they're, they're trying to avoid them. Uh, it actually, I'm not
opposed to that. I mean, they're part of the family. It's kind of like, you know, I don't know,
$250. I, I have never heard. That was the first time I've ever heard pet rent being that expensive.
But landlords are tired of picking up the costs of people not being responsible for their pets,
basically. Uh, and I, and I can tell you that pets can do a lot of damage. We've replaced complete
flooring and houses. Um, charge that pet rent and charge that deposit.
(···0.9s) Non-payment of this additional rent is considered the same as non-payment. (···0.9s)
Let me, I gotta go down a little bit. Non-payment of the non-PE related rents for assessing the
late charges, eviction proceedings and all other purposes. So if they don't pay their pet rent, it's
(···0.6s) the same as not paying rent and they can be evicted for that. (···0.5s) And then the
finale, by signing here, tenant verifies that they read and understood these terms relating to the
pets and the penalties.
Should the tenant not follow them. So they're signing, say they understand they'll get evicted for
the several reasons, as we talked about. So have them sign, second person, sign, (···1.0s)
autograph at the end, (···0.6s) and we go on (···1.5s) outbuildings. (···1.3s) Lemme just, (···1.2s)
let's see. (···1.5s) Whoop, there we go. Outbuildings all out buildings and other external
structures must be approved by the landlord prior to placing them on the property.
This includes structures, including, but not limited to sheds, trampolines, swing sets, and other
play structures. Out buildings must be under 200 square feet. And within the setbacks of the
property, setbacks for the property may be obtained (···0.8s) From the landlord upon request. So
(···0.7s) in certain cities, you may be required to one, get a permit. Um, two have it placed
within a certain, certain amount of feet of the setbacks. And that's a real thing.
And they, they've, they have absolutely enforce that. Uh, and some of the cities that our rentals
are in, uh, trampoline, swing, swing sets, uh, sheds, all those things. You know, there are some
places that they don't, (···0.7s) they won't approve 'em. They don't, they don't want 'em. If you're
in an h o a, there's, if you have a, a rental that's in an h o a. So (···0.7s) it's really important to tell
your tenants if you have these big items, or even a tram, a trampoline. If somebody gets hurt on
that trampoline, who are they suing?
You know, are they suing you as a landlord? Are they suing the renter? I can tell you from my
own experience, um, I worked with a gal who owned a home and had a trampoline in her, in her
backyard. (···0.5s) And a neighbor or a friend, can't, I don't remember the relation came over and
his daughter shattered her ankle on a trampoline. (···2.0s) They didn't have medical insurance.
So guess who paid that was the homeowner. So just, just remember, anytime any of these bilities
come in, uh, you need to, you need to think about that somehow.
Protect yourself against those things. We frown upon these things (···0.5s) and I don't know that
at this point. I'm pretty sure we don't have anybody. We kind of just discouraged it all together.
Or we have them sign a waiver. I'll have to check with the office. I know that was something that
we changed recently. Uh, so (···0.7s) anyways, but setbacks for the cities people, you know, we
didn't think about that. That was something that we just introduced into our leases probably in
the last couple years.
And it was because somebody had brought in a shed (···0.6s) and it was not within this setbacks.
We got a letter. And so we had to then put that in our leases so that, you know, again, learn
something new, had to add something new (···2.5s) auto empowerment. (···2.3s) We just don't
want junk cars. I mean, that's such long and short of that. Um, codes enforcement goes round
(···0.6s) and we'll ticket your car, um, send you violations, they're gonna send it to the property
owner.
So that means us, which means you. Uh, so we will forward those fines onto you if we get those.
(···0.6s) But, uh, so seven, seven or more days without current registration identification. And
upon notice, if tenant has failed to give landlord notice of the tenant's rights title or interest in
said vehicle, tenant shall bear all costs to recover any vehicle. So impounded, we do tow cars,
(···0.6s) absolutely. 100%. I think it's hysterical watching the cars get towed away.
Um, people running in af after 'em, you know, after you've towed 'em like a billion times, I'm
gonna tow that car. Um, it had (···0.8s) absolutely, it looks bad. The city frowns upon it. Uh,
your neighbors get tired of it. Uh, you know, especially in multi-family, uh, complexes, (···0.6s)
people wanna be parked next to the building. But if there's a broken down car that's parked there
and somebody can't park there because you can't move your car, that's not fair to some of our
tenants coming in. So (···0.8s) we just really (···0.8s) encourage people to take care of this
stuff.
Uh, if not, it's gonna get towed at their expense (···3.0s) termination. (···0.7s) So if your tenant
wants to terminate, what does that look like? So we're gonna go over a few things here. First, the
30 day notice and intent to vacate (···0.7s) at least 30 days before vacating the property. The
tenant shall tender unto landlord a completed notice of intent to vacate. So we have that as an
exhibit to our lease.
Uh, it's really just kind of like a format that we'd like them to use. (···1.8s) Most of the time. I
think I've had a 10, I've only had a tenant of all the tenants we've cycled through over the several,
several years, (···0.6s) I've had a handful of people that have used the actual, uh, notice that we
provide them. 'cause usually they've misplaced their lease. They don't know where it's at. Uh, but
really it's just to show them, you know, what we need. So (···1.5s) the name forwarding address.
So if they have a security deposit, you know, the date that they, a written documentation of when
that notice started.
So that's what that is. That protects them. It gives us a heads up. And it also provides us with a
forwarding address. Um, landlord and others shall have the rights to enter the property without
notice a once. Okay? So once the tenant delivers the 30 day notice. So once we get our 30 day
notice from our tenant, (···0.5s) we have the right to enter the property without notice at any
reasonable time in order to show and release it and release the property.
So we'll give, we give people notice. I don't personally, and (···0.7s) our leasing agents don't,
personally, we don't. (···1.0s) It depends. It depends on the property, depends on the tenant. But
we don't wanna bring a (···0.7s) prospect into a dirty house. Uh, you know, maybe somebody, a
disgruntled tenant. You know, (···0.6s) we have a lot of tenants (···1.3s) that have cycled
through through the years. Not a lot. We don't have a lot of turnover, but when they do, they're
happy with us.
We've been good landlords. And so (···0.9s) they're very willing to just say, Hey, if you, if you
need to show the house, just let me know. I'll make sure the house is clean. So they really do help
us, uh, with those prospects coming in. We've never struggled in that department as far as, you
know, the way we treat our tenants. So they're very helpful (···0.6s) and understand that we have
to release the, uh, the units so, or the single family homes or duplexes or whatever they are. So
we've had a lot of good luck with this. I think again, it's just communication and communication
and just letting him know you just need to, to get the apartment or the house or whatever we
rented, (···1.3s) holdover.
(···1.0s) If the tenant fails to vacate by the termination date. So if their termination date was, you
(···0.7s) know, (···0.7s) June 30th or August 31st, or whenever their termination date is,
whenever their lease is up, (···1.8s) tenants shall be deemed and treated by the landlord as a
holdover tenant. So that means they haven't signed another lease.
Uh, they didn't renew their lease. They're just, they just exist there. They're just there. Uh, so
(···0.9s) this is saying if you do that, that's fine. You'll go month to month. If you want month to
month, you got it, but you're gonna pay for it. You're gonna pay 150% of what the normal rent is
(···0.6s) because you decided to go month to month. Just because you don't wanna sign another
year lease does not mean you just get to stay there. So by signing this, this lease, you're saying
that if you don't, if you don't respond to those renewal letters that you know they get, if they
don't respond to those renewal letters, you know, they stay there.
They don't move out, they don't schedule that walkthrough with you, that all of a sudden their
rent's gonna jump up. It's gonna be a lot more than that 3%. So (···0.9s) very important to go
over there with them. And very important, you know, in your renewal letters to let them know
that if (···0.6s) by the end of their terminate at the termination date of their lease, if they're not
out or they haven't negotiated another lease with you, that they are very much in that holdover
status.
Uh, holdover tenant shall, (···0.6s) shall tender at least 32 days written notice to terminate the
lease. If the holdover tenant renews or holds over (···0.7s) after delivering said notice, tenant
shall pay the landlord a hundred dollars administrative fee for doing so. In the event of the
holdover, the landlord will give the holdover tenant at least 30, 32 day written notice to terminate
this lease. (···1.0s) In the event of a holdover, the parties agree that the tenant shall pay the last
month's rent in full without proration or refund.
So even if they decide after their lease is up (···1.2s) and (···0.6s) you know they've been there
10 days and realize that all of a sudden they're a holdover tenant, they are absolutely responsible
for 100% of the lease. 100% of that month lease. No proration. Okay, I'm gonna move out next
week. I I've only been there for 15 days. They're saying I'm gonna be responsible for that entire
month's lease. And guess what that goes to?
150%, not 3%, 150% cheaper to probably go get a weekly motel. So absence or abandonment
(···1.0s) tenant shall give the landlord notice on or before the first day of an absence of more
than seven days. Oh, I hate this rule on my word. When we first started using this years ago, and
the reason why (···0.8s) this was changed, (···0.8s) or one of the reasons why this was changed
was we had a tenant pass away in one of our units. Oh, he was such a sweet old man.
Uh, but he was an inherited tenant. Uh, didn't use, he had a cell phone, it was a flip phone.
(···0.6s) He was a retired Vet, nicest guy in the world. He went, he would hand write letters on
like corners of pieces of paper, um, with his rent check. And it's just the sweetest old guy.
Anyways, he ended up (···1.0s) dead in his apartment and nobody found him. Nobody knew he
was gone, I guess his fam no family around.
I, I don't really know. Um, so (···1.3s) long story, long story short, without getting into all of it,
but I almost evicted a dead person 'cause I didn't know he was dead. So (···0.7s) don't do that.
Don't evict a dead person. Uh, if you haven't heard from somebody or something weird happens,
please check the obituaries first. Do do some due diligence because that would've been really
embarrassing to go to court and evict a dead person. So, uh, anyways, unexplained or extended
absences of more than 30 days combined.
Oh, I'll wait to get to that. I try to tell tenants you what? Tell your neighbors if your neighbors,
um, if you have a neighbor that's close or if you're in an apartment complex, you know, hey, tell
somebody you trust or tell a family member, you're gonna be outta town. Uh, because there are
times that tenants will call us, whether it's a duplex, most of the time it's in a multi-family
situation, uh, that they haven't seen so-and-so for a super long time. You know, super long time
could be like two days to some people and like 30 days to other people. So it's all relative. Uh,
but let somebody know you're gonna be outta town, somebody you trust.
Obviously you don't want somebody to burglarize your house while you're gone because they
know you're gone. But I don't want a phone call and a text message every time somebody's gone
for seven days. So email it. You know, (···0.5s) that's kind of your preference as a landlord. How
you wanna deal with that. I don't wanna hear from 137 doors and growing every seven days
when they're gone. No, thank you. (···0.5s) So, um, any unexplained or extended absences of
more than 30 days combined (···1.2s) with non-payment of rents (···0.7s) or the disconnection of
utilities (···0.8s) in at tenant's name shall be pri, fosse face, whatever that legal term is.
Evidence of abandonment. This actually worked for me. (···0.7s) I had somebody who didn't pay
their rent. (···1.0s) Oh goodness. So you have to remember, I'm learning and growing, uh, and
have learned a lot along the ways in the very beginning, uh, before I probably (···1.4s) knew
better, uh, this, actually, this did work for me.
Non-payment of rents wouldn't return my phone calls wouldn't return, my text messages, my
emails, anything. Uh, he (···0.8s) actually worked, um, out on the road. And so he was gone for,
you know, anywhere from 30 to 45 days at a time. He was always gone. (···0.6s) And so
between, you (···1.3s) know, upsetting me because he didn't pay his rent, obviously.
Uh, and then, (···0.7s) you know, not returning any of my phone calls, um, his utilities were
connected. But you see where it says or it says or (···0.8s) right there. So that's very important.
So between his (···1.2s) absence of 30 days (···0.7s) combined with his non-payment, (···1.0s) I
was able to do the following. (···1.5s) Landlord should have the full authority to enter, (···0.7s)
remove and store all personal items (···0.5s) and take measures to release the prole the
property.
Now you'll wanna check with your local and state laws. My attorney wrote this up so I was
within my full rights to do what I did. (···0.6s) If the tenant fails to claim the store personal items
(···0.7s) within an additional 30 days, landlord may sell or dispose of these items and apply any
proceeds towards unpaid rent damages, storage fees.
So another source of income. You can, you can charge him for storage fees, (···0.8s) sales costs,
and attorney fees. After six months, all unclaimed money shall be automatically forfeited to the
landlord. So in this case, I just called his mom. (···1.1s) That seems to work every time (···1.0s)
I called his mom. And I said, you know what? (···1.0s) This was a condition of the clause.
(···0.5s) He won't answer my phone calls. And so (···0.8s) if you can just relay this message to
him to let him know that, you know, this is what we've done according to section 12, page seven
of his lease.
(···0.6s) And I am telling you what, I think I got a phone call maybe five minutes later from, uh,
the her son that had the lease with us. And so he was outta town and of course, apologies,
apologies, apologies, blah blah, blah, blah, blah. Uh, and then said, I'm gonna send, (···0.7s) I'll
come get this stuff, I'll come get this stuff. And so in the end, you know, we ended the lease.

He paid his back rent, everything he owed. His mama came and got his stuff (···0.7s) and uh, he
went about his way, sent me this big apology and how his mama gave him the what for, from one
end of town to the other. (···0.7s) And so hopefully he will not do that again to somebody else.
So (···0.6s) anyways, so termination for violent or dangerous behavior. Uh, okay. (···2.4s) Okay.
So actually I'm being cut off.
(···0.6s) So we are gonna wrap this up and we'll come back to termination for violent and
dangerous behavior in the next video. (···1.2s)
(···1.5s) Okay. So (···0.8s) back to the e s a service dog, (···0.8s) dog, animal subject. There I go
again. I'm all messed up now. Uh, so the good news is a landlord can charge a tenant for damage
for their e s a, their emotional support (···0.7s) animal. (···1.1s) So, you know, before we,
(···0.7s) we thought we couldn't do that. It is a landlord's customary practice to charge for the
damage caused by tenants. So you absolutely can charge for any damage on the e s A (···0.6s)
animal causes.
Um, landlords often complained about not being able to charge the fees and deposits to cover
potential damage that an E S A may cause. But HUD confirms that e s a owners are responsible
for the actions of their ESAs. (···0.6s) So again, you can deduct that from their, their security
deposit, you know, charge them, you know, appropriately when they move out. But HUD has
confirmed that we actually can charge them for damage. (···5.6s) Really, I still can't do it.
(···2.9s) So, persons with disabilities. (···1.3s) So 50% of discrimination complaints about
people with disabilities, (···0.8s) this is because of how they handle reasonable accommodations
and reasonable modification requests. (···0.7s) So, you know, those, anytime there's a request,
it's best to (···1.0s) address 'em immediately. Um, this can be a ramp, this can be, you know,
shower (···0.8s) or shower bars.
Uh, there's, there's a variety of different (···0.6s) slides that we'll go over that we'll, we'll show
you pictures of what some of that looks like, (···0.6s) but we absolutely don't wanna ignore those
requests. Uh, we want to address those. 'cause like Winston said, in one of the prior videos, once
that complaint gets started, there's nothing that you can do except write it out. And that is just,
that's just not what, where you wanna be. So (···2.0s) the next, the next slide, uh, it just covers
section 5 0 4, the Rehabilitation Act of 1973.
Uh, I'm not gonna read that. It's really long and it's there for you. You can Read that. What was
the, um, on a disabilities act, how many, how many units do you have to have if you got before
you gotta (···0.6s) adhere to that? Uh, it's probably the four or more. I'm pretty sure it's the four
or more. I'll have to double check that. I, I, I wouldn't want that to be my final answer, (···0.8s)
But we have some, I'm, I'm not sure how many you, you gotta have before you have to do, I
know in an apartment complex, it's like 2% of your apartments have to be, um, oh, multi
multifamily disabilities.
Mm-hmm. For disabilities. But I'm not sure at what, at what, what, (···0.9s) how big of a unit
does that apply for? I think most plexes, it wouldn't apply to quiet places. 'cause most of 'em are
two stories, I would assume it wouldn't apply there. Mm-hmm. Mm-hmm. So, I (···1.2s) don't
know. (···0.9s) So how's the disability defined under section 5 0 4?
If you wanna, (···2.6s) an individual with a disability is any person who has a physical or mental
impairment that substantially limits one or more of their major life activities. The term physical
or mental (···0.8s) impairment may include, but are not limited to such conditions, such as visual
hearing impairment, (···0.8s) mobility, impairment, h i v infection, developmental disabilities,
drug addiction, (···0.6s) or mental illness.
(···1.0s) In general, the definition of persons with dis disabilities does not include current users
of illegal controlled substances. So that would be a recovering drug addict. So, you know,
(···0.6s) the, the houses that, you know, recovery houses, (···0.5s) but if you are currently a user,
you are not protected under that act. (···0.9s) However, individuals would be protected under
section 5 0 4 if, at the purpose of specific program or activity is to provide health or
rehabilitation service to such an individual.
So like a actual rehab program. So, uh, fair housing. The next slide is just, so Does that mean if
somebody is a drug addict and they tell you that they are recovering drug addict, that they can do
that? Or no? (···1.2s) What's your question? (···1.1s) My, my question is, if somebody is a drug
addict (···0.7s) mm-hmm. And they say, well, I'm a recovering drug addict, (···0.7s) do they
qualify (···0.6s) for this disability under 5 0 4?
(···0.6s) Does it come with a paper? Does it come with something that is (···0.6s) supported by
the government? You can't discriminate somebody. I mean, I'm not, I'm not, you don't ask
somebody, are you a recovering drug addict? What is, what is the dis discrimination here? I
mean, are you discriminating, is it a dis discrimination thing that you're discriminating and
(···0.5s) not letting 'em rent from you? What is No, That's federal assistance. So section eight,
um, any kind of federal assistant in pub, you know, any, if you accept any kind of public, or like
if you accept the VASH program for veterans, or if you section eight, um, you know, whether
they're doing partial or full.
So, so any of the federal assistance, um, programs. So if you're Accepting, so the 5 0 4 is in the
Federal Assistance Program. So that's why I put the definition before. So section, I'll just read it.
Section 5 0 4 of the 1973 Rehabilitation Act was the first disability, civil right, or civil law of to
be enacted in the United States. It protects, protects, or prohibits discrimination against people
with disabilities and programs that receive federal financial assistance.
So that's where the federal financial assistance, Well, had you read that? I wouldn't know that,
but (···0.5s) Well, that's why you're not property managing, I understand. Are properties and set
the stage for enactment of the, the A d A and works together with the a d a, (···0.9s) an idea to
protect children, adults with disabilities from exclusion and unequal treatment in school jobs in
the community. (···0.8s) So, (···2.0s) couple slides.
One more slide. So this is the, uh, 2019. This is just a slide that's gonna (···0.6s) show you the
complaints for the disabilities, um, that came in. And it's pretty high actually. I mean, that's a,
that's pretty high. So this is just gonna show you the different co complaints that come in. The
disability ones were the ones (···1.1s) that were ranking the highest by, by quite a bit. (···0.7s)
So (···1.6s) that was just so you could see.
So the next slide, reasonable accommodations and reasonable modifications. Uh, so when a
potential tenant asks a reasonable accommodation or modification for your apartments, do you
know the difference? (···0.7s) Knowing the difference between an accommodation and a
modification when you get a request from a tenant is important. (···0.6s) So again, when that
tenant requests that know the difference and, and don't ignore the request. (···0.6s) So the next
slide's gonna give you a couple, uh, descriptions of, or the difference between the two.
So your reasonable accommodations are changing the rules of policies, practices, and services.
So the person with disability has an equal opportunity use or enjoy a dwelling unit or common
space. (···1.0s) A modification is a structural modification. So again, a ramp shower, uh, a
shower handle for them to get into the shower with. Um, so it's a physical change where, So if
you're requesting, somebody's requesting you to put a ramp in your place, you have to actually
go put a ramp in your place. There is, (···1.9s) yes.
And they, Well, that could be $2,000, $3,000. They have to return it to its original state when
they move out too. So we'll go over That. But that could still be $2,000, $3,000, which would
mean you would've no profits at all. And it would still cost you money if they stay there for a
year and leave. Mm-hmm. (···0.6s) Yeah. So you're saying the government can make me spend
$3,000 or $5,000 on my own pocket to rent to somebody without them paying for the ramp?
Well, the apartment, there is a certain percentage that you have to have, it looks like at the
apartment complex. (···0.5s) I'm asking for the people who, who have no voice on this video.
They have no voice. They can't ask you the questions. I have to ask the questions. Mm-hmm.
Mm-hmm. So most of these questions aren't coming from me. They're coming from somebody
else on the video that's asking me the questions. (···0.9s) Yes, I guess. And I guess what is
reasonable? So, you know, again, that's why I, I have this, (···0.8s) the QR code. I'm Going to an
11 inch ramp. That's it. (···0.7s) Oh my goodness. You're killing me. You're killing me. So, so
again, accommodations is rules, regulations, practices, modifications are structural.
We have had, we have had a couple of times people come in and ask for ramps. (···1.0s) And we
have been able to accommodate both times. (···0.8s) And we accommodated through somebody
else getting one of the local churches to help them in support, to help them build the ramps and
get 'em in place. One of the people came and they already had somebody that would build the
ramp if we could just let 'em rent the property. So we have dealt with that in the past. And, but
You have to be careful though. You have to take in consideration wheelchair weight, the person's
weight.
Like There's, that's why, that's why I didn't build the ramp. Yeah. You don't wanna do that
yourself if you don't know what You do. I didn't build the ramp myself, and I wouldn't build the
ramp myself. Because if something happens on the ramp, you are liable for that ramp.
Absolutely. Absolutely. So we're gonna go over some of these examples. Uh, some of the
examples of reasonable accommodation are gonna be a resident who is blind, who needs a seeing
eye dog. So if you don't have, if, if you don't allow pets, no pets allowed, no pet units out the
door. Finally, something I actually understand.
(···1.8s) So that would be a service dog. They're actually, they are that person's eyes that is a
service dog who is specifically trained to help that. If You're blind and you come to me to rent a
property, I don't even need to see your letter. Yeah. It's, it's an observable. Yes, I am very good
with that. Yes. (···0.7s) Reserving a parking space close to a residence's apartment when the
parking policy is first come, first serve. (···1.2s) That is a reasonable accommodation. (···0.7s)
Doesn't cost a lot either.
(···0.7s) I agree with that one also. Okay. Okay. Um, waiving guest fees for a resident with a
disability who requires a live-in nurse. So instead of charging if you, you know, (···0.9s) char
charge extra for somebody Being, we don't charge guest fees. I know, but some people do. That's
a whole new income stream that we haven't even thought about. I'm not fighting with that one.
Finally, the F d A or whoever this is that's doing that right there. U ss d a, somebody has given us
a good idea. (···1.2s) So, again, reasonable accommodations because the resident with a
disability requires, um, a live-in nurse.
It's a me medical necessity, (···0.9s) excuse me. Permitting a tenant to transfer to a ground floor.
This (···0.8s) is a reasonable accommodation. Uh, so, (···0.8s) you know, (···0.9s) if they, I
guess, you know, (···0.7s) all of a sudden became disabled for a short period of head of car
accident, we're in a wheelchair. You know, that would be reasonable accommodation to put them
in a downstairs unit. Uh, so, so those are just some examples, just so you can wrap your head
around the difference between the two.
Again, (···0.8s) making some exceptions to rules, regulations, you know, that kind of stuff. Uh,
versus modifications. So examples of reasonable modifications. Grab bars and bathrooms. I'm
sure most of you have seen 'em in, you know, hotels. If you've been in a, in a handicap unit, a d a
unit. Uh, if you're going to install these in one of your bathrooms of your rental properties,
(···0.7s) please make sure that it's installed by a professional.
Because if somebody grabs that bar and it falls off the wall and they hit their head on a toilet,
you're responsible and die. You are responsible For or gets injured Or gets injured, you are
responsible for that right there. So (···0.5s) if you're going to put 'em in your rooms, they need to
be, they need to have proper backing behind them, behind the drywall or the panel or whatever
you have in your, in your home. But it has to be extremely secure. (···0.8s) Mm-hmm. (···0.8s)
And then installing visual doorbells or fire alarms, uh, for somebody who might be deaf.
(···0.5s) You Have, we, we had a, we had, at our apartment complex, we had, we had a, um, light
switch in each one of the, (···0.7s) the apartments that were disability apartments (···0.6s) that if
somebody was to, if they were in trouble, they could hit that light switch that put a light on with
a bell in the hallway of that apartment complex to let other people know that they were in
trouble. So mm-hmm. That's something that you could do that would help people just (···0.8s)
mm-hmm. In a, in that circumstance.
Um, lowering kitchen cab, lowering kitchen cabinets for somebody who's in a wheelchair, uh,
Lowering the kitchen cabinets is a reasonable Wow. Mm-hmm. (···1.2s) That sounds expensive.
(···2.6s) I just had a set of cabinets put in today for $5,000. I wonder what it would cost me to
lower them. I don't know. Um, installing a ramp, and we talked about that, you gotta make sure
that you have somebody who knows what they're doing. (···0.7s) That liability is a huge, a huge
thing.
You don't want to do that yourself if you don't know what you're doing. So again, these are
examples of reasonable modifications. (···1.4s) Okay. So now (···0.6s) who's responsible for the
cost of these accommodations and modifications? (···1.0s) The housing provider is typically
responsible for the cost associated. (···1.1s) However, the person with a disability is typically
responsible for the cost of the modification. So the ramp, you know, whether they're getting help
from a church, whether they're getting help from, you know, public assistance.
However, why Don't you have said it in the beginning? All this fighting. I've not even been here.
You know what I like making you Wait. You haven't even read your own slots. No, I know my
own slot. I don't (···1.3s) know. (···0.8s) Anyways, it's Exhausting. You jump ahead. You have
to wait. I'm not, you don't even jumping ahead. You don't even gimme any like previews. You
just jump ahead. I'm thinking in return on investment, I'm thinking, oh, my word there goes my
investment. Hey, don't discriminate. That is, I'm Not discriminating discrimination, I'm just
looking at my money.
Oh, My word. Gotta, (···0.5s) okay, so all I'm Case the fee. (···1.9s) So, and that's typically, so
that doesn't say you have, you know, you're absolutely 100% responsible, but you know,
typically the person with a disability is gonna pay for the cost. We will help anybody out. We
can help out. Yeah, We will. And we wanna make sure they're safe. 'cause we definitely don't
want somebody to get hurt in one of our units. And it would be best if you, you did the same
things. (···0.8s) If modifications to a dwelling unit will interfere with the next residence's use,
the person with a disability is responsible for returning that apartment or that dwelling or that
unit's single family home.
(···0.6s) It is their responsibility (···0.7s) to return it to its re original condition. That means the
cost as well. The person with a disability cannot be required to restore (···0.6s) modifications to
a common area or the exterior. So anything interior, anything inside of their living space, they
have to return to its original (···0.7s) space, place.
Anything in the common areas, anything in, you know, outside (···0.9s) anything like that,
(···0.7s) that is not something they're required to restore. That sounds fair enough. (···1.2s) All.
(···1.9s) So what does reasonable mean in the accommodation versus modification? Uh, you
know, (···1.3s) like he was saying, return on investment. What does the expense, what does
reasonable mean? That's, that seems like it could be pretty (···0.8s) relative. So it must not cause
an excessive financial or administrative burden to the housing provider.
So if it is an excessive burden, if they wanna a ramp that's, I don't know, a (···0.8s) hundred
miles long and over the creek and to the road, then that's excessive. Uh, you know, Well, they're
paying for the ramp anyway. (···1.5s) That's the previous slide said. (···0.8s) Okay. So what's
another, I guess what, gimme another example. Well, if they, usually It's just ramps and grab
bars.
That's what we've dealt with is ramps and grab bars. Well, if they had a lower the cabinets, so
lower lowering the cabinets is a big deal. But (···0.9s) another thought is if you lower the
cabinets, they lower the cabinets, chances are that person's gonna stay there for quite some time.
They're not gonna jump ramp, jump rent every single year and move somewhere else. It might
one of the be an opportunity to have somebody comes in for quite some time. One Of the other
modifications, it's not expensive to do (···0.6s) as a pee holes (···0.5s) for people in a
wheelchair. They might ask you to do that. We've done that before. Um, and we just, we've left it
there.
I think we still have one door like that, where there's one there and there's Just, oh, if his name
was Tom, he would be a peeping. Tom, (···0.8s) You are so funny. (···1.9s) We have our
insurance up to date before we send this out to people. (···0.6s) Yeah, Okay. (···0.6s) Making
sure, Um, it must not cause a basic change to the nature of the housing programs available. It
might not, it must not harm or dam cause damage to others.
Uh, it must not cause harm or damage to others. Excuse me. (···0.8s) It must be technically
possible. (···0.8s) So again, reasonable in the, i I don't know that anybody's asked for anything
unreasonable. It's been, Nobody's ever asked us for anything. We, we had, um, we had apartment
complex that had the bells in it, and like we said in the hallway mm-hmm. Um, one of those
apartments did have the light switches lowered. Mm-hmm. And had the receptacles raised to
make it easier. Mm-hmm. So there was some, some things that are, that were done. We had
Handicap parking that was, you know, We had ed for, we got handicapped rails that are up for
mm-hmm.
For that stuff. We had handicapped ramps (···0.8s) on every single building. And I took the
handicap ramps off of every single building because whenever, whenever we paved the driveway
and I put it on the one building that was handicapped and that was the only one. And the purpose
was now the ramps were on from the parking lot to the sidewalk. The reason we took 'em off of
the parking lot was (···0.5s) because there really was no way. I mean, it was like 10 steps to get
into the building and there was no ramp that anybody could use to get into that building.
Mm-hmm. Anyway, so, so it was not handicap accessible, but the building that was handicap
rated was 100% handicap accessible. (···1.5s) So you don't have to provide a requested
accommodation or a modification when it does not meet the above standards for what is
considered reasonable. However, you should try to find an alternative that might help your
customer or your tenant. Uh, so again, we haven't had any issues with anybody asking us for
anything above and beyond that I can remember.
Uh, no. So, you know, I, (···0.6s) I don't, I don't quite know. I wish they gave, I was trying to dig
when I was looking some of the stuff up to share with y'all. Like what, it'll be interesting in, in
the live classes to hear if any other landlords or (···0.6s) property managers have had any
excessive asks, uh, or requests. Uh, because we have not. So, and even when I tried to look stuff
up on online, like the nature of the complaints, I couldn't find any specific like, complaints
except, you know, (···0.8s) I mean, (···0.6s) the typical ramp, nothing, nothing out of the
ordinary.
If you can't put a ramp or a shower, a (···1.2s) shower handle in, you know, you're gonna get a
complaint, I'm sure. But, uh, nobody, nothing about anything excessive or I've never had any
requests for anything excessive. So (···0.6s) I don't, I don't even really a good example of that
would be, but the, the next slide's just gonna show you what a shower bar looks like.
Um, the visual, (···0.8s) the visual, uh, fire handle, uh, fire alarm, and then the ramp (···0.7s) and
the ramp handles. So that's what, (···0.6s) if you can see the ramp and the stairs are there, you
can see where they had put that in. (···0.5s) So, again, reasonable modifications. Um, next slide
is the online Fair Housing Specialist certification. We've got the National Center for Housing
Management. These are all, all links, uh, to go to so that you can find (···0.7s) and learn more
about different (···0.8s) modification certifications.
You can get, you can take classes and (···0.7s) certifications on fair housing, get certified. Um,
most state and locals, (···1.0s) state and local apartment associations. Oh, they do. The one here
in Tennessee does, the apartment association provides classes and certifications on fair Housing.
I know as a real estate agent, we take fair housing classes, uh, we have and get certified and get
CECE credits.
So there's all sorts of ways you can go, you can take those classes online. There is a ton of
different ways you can (···0.5s) get those certifications. So, (···4.5s) So the Head VASH
program is, uh, another HUD program that works with veterans. Uh, and just, it's just another,
this is (···0.7s) not, we don't, we have never participated in this program. I, I'm pretty sure you
went with me when I went to that HUD meeting.
Yeah. So it's a pretty neat program. And, and basically HUD and the VA have a, a program that
they've, they've worked together and HUD provides housing vouchers and the va, you know,
does all the, they do their supportive services and they, they work with landlords and they're
constantly in need of landlords, uh, to take these vouchers and take the VAs, the VA tenants in.
Uh, it's a great program. They're super helpful. And you know, I, we just Don't, we don't part, we
don't participate in that.
We don't participate in it because we don't have any multi-families around here big enough to
really (···1.0s) support that or make a difference. Mm-hmm. Now, in South Pittsburgh, we
probably could participate in something like that. Mm-hmm. But then we're too far away from,
from any, from the city or from anywhere to do anything like that one out There. So it's a little
selective. Um, but you could actually call, you know, your local public housing authority. So P h
A (···0.7s) is public housing Authority. So when you see those acronyms, that's what that is. Uh,
the P H A T is fat (···0.7s) My word. (···1.0s) Yes.
Yes it is. Uh, so this QR code with a cute little dinosaur, this is gonna take you to the VASH
program fact sheet. And so if you have any questions on that, if you're interested in doing this
program, you know, it's, it's like Section eight people are like, it's a constant check from the
government. You know, you always get that check. You know, again, this is the same, it's, it's a
guaranteed voucher that comes in for (···0.6s) some of these VA uh, tenants that are looking for,
or VA prospects are looking for housing. There is a desperate need of housing, uh, for VAs.
(···0.7s) So (···0.8s) it will tell you (···1.0s) what you need, what kind of housing they're looking
for. Uh, I know here locally, the (···0.7s) guy who was heading the program, I don't know if he
does now 'cause it's been a couple years From Veterans Administration. Yeah. When he was at
that, when he went to this HUD meeting, very helpful. He was struggling, he was struggling hard
to find people. He was to do that right there. If, if you have a property that you could, (···0.8s)
could help the Veterans (···0.7s) Association or administration, if you could help them out, if
you had a, a property, if you contact them, (···0.9s) it's a good program.
It's a real good program. It Really is. And they really are struggling to have tenants or to have,
uh, landlords that are willing to (···0.7s) make their housing available for (···0.7s) some of these
veterans. So (···1.0s) the next slide is just it's landlord information. This is gonna give you
information on the VASH program, what the requirements are, um, what you need to know.
Uh, again, we haven't participated in this program, but just going to the HUD meeting, if we
hadn't had any properties at the time that we could have (···0.8s) gone that direction, it (···0.5s)
definitely is something that you could help the veterans out with. So, and they're not, they're not
coming in trying to rip you off on your property and tell you we're gonna give you 70 cents on a
dollar. It's market, it's market rent is what they're paying (···0.7s) and (···0.9s) they back
everything up. Mm-hmm. (···0.8s) Yes. Um, going a little bit into Section eight housing.
(···1.0s) We do not have any Section eight housing at this, at this moment. (···0.6s) We did have
some Section eight housing in Davidson County. Actually the last, the last handicapped ramp we
did was at number four Duncan. Mm-hmm. Um, which was section eight. Yeah. So we got rid of
our housing in Davidson County just because too Many taxes. Just just taxes. And we don't
wanna deal with Davidson County Taxes. So the housing choice voucher program commonly
know is section eight. Um, it's a (···0.7s) federal housing assistance program that subsidizes the
tenant's payment, rent payment.
So you can either have somebody who's working and part of their rent is subsidized by the
Section eight voucher, (···0.7s) or they will have a entire voucher for the rent. And this Is market
rent too. We participated, we participated in Section eight housing for about 10 years. Yeah.
And, and really with the Section eight housing, I think out of the 10 years, and we had full
properties right there. All of 'em were section eight.
Mm-hmm. And, uh, I think we had trouble one time with one of the properties. That was it. I
mean, we didn't have a whole lot of trouble, Long-term Tenants. It went, it went pretty well and
(···1.0s) nobody, you know, (···0.5s) it just wasn't, now, when I bought the properties, the rent
was a little under market value. So what I did was I wanna buying all the houses on that one
street Dunking. So as we did that right there, I was able to raise the rent in one, one unit. (···0.9s)
Then when section eight, when I, when I, when the next person came in, I raised it maybe a
hundred bucks above the unit that I already had.
So whenever they went in and did their rent comparison, their rent comparison was against one
of my properties. (···0.9s) So then they gave me the, the extra a hundred dollars. And then when
the next one turned over, I raised it up another a hundred dollars (···0.8s) or a hundred dollars
more than where the other rent was. If it was a year and that 3% increase or something happened,
then we raised it up another a hundred dollars (···0.6s) over that until we got the market, until we
got it up completed to market rent.
And we were getting complete market rent for those homes whenever we got rid of them. So
(···0.9s) it's not that you take section eight and you and you taking bad tenants, you still get the
screen. Your tenants, you still get the, you screen them just a thing. You still get to interview
'em. You still get to make sure that hey, they, they're a good fit for your property. You, you get to
do everything. There's nothing. I (···0.9s) don't, I really don't have anything bad to say about that
program. I think it was, it's a good program. It provides good housing. And, and, and the cool
thing is that you go in and you rent your home.
(···1.2s) They're gonna come in every single year. The state does. The state comes in or the city
comes in and, and they do an inspection on a house every single year and make sure the house is
in good shape. (···0.6s) So let's say they get a couple holes knocked on the wall. (···0.7s) They're
gonna come in, they're gonna look at your property and they're gonna, they're gonna tell the
tenant themselves that they have to fix those holes in your walls. (···0.9s) So the tenant fixes
those holes in the wall. You don't fix 'em. Mm-hmm. Let's say you got a light fixture that doesn't
work well, the light fixture not work, not working.
It's not an abusive thing from the tenant. That's because your light fixture don't work. You have
to fix that. If you got a handrail falling off of a porch, you have to fix that. But, but if it's
anything that's tenant abuse, the tenant actually has to fix it. You don't have to fix it. But they
make 'em fix it every single year. So, so they do an inspection and they do another inspection, or
you do an inspection and you sign off on it and she signs off on, or he signs off on it. And after
everybody signs off on it, they may come back and look at it and they may not come back and
look at it.
But you don't go to the next year without your house being in great shape again, ready to go. So
you never have to worry about anybody completely destroying your house. (···0.5s) And if
you're worried about somebody completely destroying your house (···1.0s) in, in this, in the
Nashville area, (···0.6s) it only happens two times. (···0.5s) So if they completely destroy your
house, you do a, you do a complaint on that right there, then they destroy somebody else's house.
They're never allowed back on the program. So they can get booted off of the program if they do
destructive stuff to your home.
Now that was years ago. That was, it might have changed a little bit right now, but I know that,
that if they tear up your home, they can be booted off of the program. And, and if they're
planning on being on there for a little while, (···1.0s) they don't want to get booted off because
they're not gonna get back on once they get booted off. So that's a good incentive for them to
take care of the take care of the house. It's a good incentive for you to take care of the house. I
even, I, (···0.7s) I like the accountability, even from the state coming in and looking at the house
from my standpoint and telling me, Hey, you got, you got a back porch light that ain't working.
You got a sliding glass door that ain't working properly. I need you to fix that. Um, you got, your
door ain't locking properly. That's, that's good stuff to know. And it's good stuff if you want to be
a good, good landlord to take care of your properties and on any house. So it's, it's a, (···0.9s) it's
a good program. (···1.8s) So (···1.0s) Section eight helps (···2.4s) low income renters access to
safe, clean housing. That's, that's section eight housing. So (···0.8s) what are Section eight
vouchers?
Everything is, is automatic deposit. They're, they're really the vouchers. They bring you a
voucher. (···0.7s) Did you change it already? (···0.6s) yeah. Did. Okay. Sorry. (···0.7s) So that
section eight voucher is gonna tell you how much they have, uh, to spend for rent. And you just
kind of go from there. Like I said, some, some people it's, it's partial. Some people you get the
full rent. So that we had a combination. So what that work, what way that works is (···1.4s) if
I'm renting this house for a thousand dollars a month or $1,500 a month, (···0.8s) then let's, let's,
let's stick with a thousand dollars.
'cause it's easy math. So if I'm renting this house for a thousand dollars a month, section eight,
(···0.7s) the person may come to me (···1.3s) and they have a voucher for $800 and (···1.5s)
that's what their voucher is. Mm-hmm. (···0.6s) So they can say, I have a voucher for 800 bucks
(···0.8s) so they can fill out my paperwork still. And they send it into their casework. (···1.7s)
Once they send it into their caseworker, the caseworker's gonna look at it, they're gonna do an
evaluation on it, and they're gonna say, (···0.9s) we are willing to give you a thousand dollars.
Looks like maybe all the area, all the housing in the area have went up, so we're gonna give you
a little bit money, more money. So they may pay the entire thousand dollars. (···0.6s) Or they
may say, well, you have a job and you're making a little bit of money, so we're gonna pay the
$800 a month to the landlord balance and you're gonna have to pay the $200 a month for the
landlord. Mm-hmm. So that could come to you either way.
(···1.1s) And we've, we've, we've done 'em both. Um, and it's worked out well. And (···0.6s) I
really do believe if, again, if you provide a good product, uh, you, most of the time they're gonna
take care of it. If you provide a good product and they can't get that anywhere else, they're gonna
take care of that property. 'cause they know they can't go anywhere else and get that same, that
same product. There was one house that we had rehabbed, um, over there in Davidson County
where we were (···0.7s) accepting Section eight vouchers and (···0.5s) we went and rehabbed it.
The entire house.
(···0.9s) The whole house. We did all of 'em. Every, I mean, any, any house we got, we don't,
we, we don't rent junk besides, I, I got 1 1 1 property that's junk. But that's just what it is.
(···1.4s) There's reasons behind that. So (···1.3s) we went in and rehabbed the whole house and
we took a partial section eight. She worked, it was her and her mom. (···0.7s) And the mom had
custody of her nephew, um, because her daughter had passed away and (···1.0s) they moved into
that house.
They were so excited. Good. You know, they had their house that they were in prior had burned
down. That was the only reason why they moved in. They had lived there for six years. So it
was, it had been a while. (···0.6s) So (···0.9s) they moved in. I, you know, I, (···0.6s) I'm pretty

upfront. I am very upfront with our tenants, uh, when they move in and let them know, you
know, our rules and regulations, what I expect, you know, take care of our house. (···0.7s) And I
(···0.7s) went in six months later and then a year later, so basically every six months I went in
and checked on it.
(···0.5s) And they still had plastic on their couches and plastic on the floors, uh, on the laminate.
'cause we got rid of all the carpet. There was no carpet in there. (···0.6s) And it looked exactly
the way it did when they moved in. They were just so thankful that they finally had a house that
they could feel proud of. And it was really kind of cool, uh, you know, 'cause you shouldn't be
ashamed of where you live. So. Absolutely. It was, it was pretty cool.
And, and I really did feel like it made a difference because we, they, we gave 'em a good
product. So the section eight, the section eight housing is, is a good program. Can be a good
program. Not that there aren't stories out there, but regular tenants can do the same thing. So,
Um, but there's two sides to every story too. Mm-hmm. So when you got somebody complaining
about a tenant, (···0.5s) you also need to look at that person and say, okay, what kind of landlord
are they? Mm-hmm. Because (···0.5s) when you don't take care of your properties and (···1.5s)
people get upset, it, it gets way more destructive. For sure. Yeah. Absolutely.
(···0.5s) Absolutely. If, if you provide them with, uh, less than desirable, I don't, I don't even
know how to say that nicely. So I probably shouldn't say that. (···1.3s) Just provide a decent
product, provide them something that they can be proud of and something they feel good in.
And, and most of the time you'll see them take good care of it. So, (···2.8s) so this is your public
housing, uh, contact information. You can actually use this QR code and put in the state that
you're in (···0.6s) and it will take you to your, whatever state you're in is public, uh, that the
housing choice voucher program.
And so that you can contact your local section eight housing, um, authority. And you can also
see what the requirements are. And if you contact them and let 'em know you're willing to take to
section eight, they will help you find people to fill your property up also. Mm-hmm. They have a
program That you, and, and one thing's for sure when Covid hit, I guarantee you nobody that
accepted Section eight housing went without, went without.
Every one of those people got their rents mm-hmm. Every single month. So if you're a skeptical
investor, (···0.6s) because you don't know if the government's gonna come in and tell you can't
make any money renting your house again. Mm-hmm. Then just realize you can always rent a
section eight and somebody will live there and they will get paid for. Mm-hmm. Maybe when
you'll see these slides with the QR codes and the dinosaurs or whatever, that you might want to
screenshot 'em so that you don't just forget about 'em, screenshot 'em, look at 'em later, go
through the information on that right there.
And it's, it's, there's a lot of helpful information. There's a lot of information there to keep you
from getting in trouble. We joke a lot and we, we pick a lot because I think teaching with a little
bit of humor, teaching with a little bit of sarcasm helps it be a little more interesting and keeps
people from falling, falling asleep, falling asleep on us. So there's no offense to anything I say.
It's just really (···0.6s) being comical and trying to, to get every pe everybody alive and, (···0.8s)
you know, thinking a little bit out of the box on, on stuff that they do. Mm-hmm. (···1.0s) So the
next slide I have for you, because I provided QR codes that leads you to most of this stuff, but I
just wanted you to just kind of see some of the stuff that they're looking for.
So the, the quality standards, uh, subsidy standards, inspection and maintenance. So (···0.9s)
again, this QR code will take you to a whole plethora of, of information that you can look up
and, and see what you're getting into. But inspectors will check for things such as smoke
detectors, which we should all have anyways. Um, working plumbing, which we should all have
anyway.
Again, they're not asking a whole lot of us, uh, sound structure locks on each window and door.
And they, (···0.8s) they want that. If you don't have that, you won't pass inspection and you
won't get paid. So it's important that you, you do follow along, um, with the inspection
guidelines that they have. Uh, screens. I don't, I don't remember them requiring screens. No, no,
no. I, I've, (···0.6s) what was on, on number two, Duncan? I put screens on that house at least 3,
4, 5, half a dozen times. 3, 4, 5 (···0.8s) or three then was the one, The First one on the left.
Oh, okay. So every time I put screens on it, the lady's kids kept taking 'em off and breaking 'em.
They were sneaking out of the windows at night. And, um, every inspection they made me go put
new screens on the house. (···0.8s) So then nevermind. (···0.8s) So I can't tell you how remedy
that problem. Nope. Yep. Yep. Don't do it. Uh, heating and cooling, obviously you need to make
sure they're warm in the winter and cool in the summer. That is a necessity. That is not
negotiable. Bathrooms, the bathrooms need to be in working orders.
The toilets, the, the sinks, the showers, all that stuff needs to be working. And they simply mark
past or failed. And they mark who's responsible, whether it's you or whether it's a tenant, they
mark who's responsible and they give you a certain amount of time to fix those problems. Um,
They will ex they will inspect every light fixture inside your house mm-hmm. And outside of
your house. Mm-hmm. If it has a light fixture on it, it will get (···0.8s) dinged. If it does not
work, they will check your dishwasher, they will check your water heater, they will check all of
your ceiling fans for the fan to work and for the light to work.
So just Don't put fans in. So, Or screen doors. That, that, that is our, that is our solution in all the
houses we rent. Mm-hmm. If I put a ceiling fan in, one of the kids jump up, they hit the cord on
the ceiling fan, they break the ceiling fan (···0.6s) in a normal house, I just tell 'em, I'm not
replacing it in a section eight house. You're gonna replace it because that's the law. So knowing
all of that stuff, if (···0.6s) we build a lot of houses, but we don't put a ceiling fan in anything we
built.
We put some in the house we just built for ourself. (···0.6s) But if I'm renting it, I don't put
things in that house that can break. I try to, you know, making, we don't use garbage disposals
because they, they cause me more trouble than they're worth in a rental property. Mm-hmm. So
you make those decisions as a landlord of your property, what you're gonna put in there and what
you're not gonna put in there. What risk are you wanting to take? What risk are you not wanting
to take? Waterproof Laminate. It's idea. If you're renting a good idea, if you're renting a house
section eight, and your house has a dishwasher in it and you don't want to deal with that
dishwasher, you are able to pull it out before you rent it.
You can pull it out and you can put a cabinet in place with a dishwasher is, and then you never
have to worry about that dishwasher. But if it breaks while they're there, you'll fix it. You will
have to fix it. You will fix it. You will put a new one in it. You'll, We actually, none of our, I
took, I took them out of everything. No, but I was just saying that most of our rentals don't even
have dishwashers anymore because people don't use them. They don't, no, We try not to put
dishwashers and stuff. Mm-hmm. Uh, we're, we're, we're building a new apartment complex
right now. Our fixing to pull it outta the ground, those will have dishwashers in 'em.
And I'm against that, but I (···0.7s) don't know, it's, (···1.0s) I'm getting a little kickback from
different people on (···0.7s) that right there. Syndication, there are different, different people that
are investors saying we really needed to get more money out of the, (···0.6s) out of the property.
So, we'll, (···0.6s) But in, but in our other properties, we, we steer away from that again, vans,
screen, screen doors. We just rehabbed a, a house for my son (···0.9s) and almost a new building.
I mean, everything in the house is new. (···0.5s) He does not have a dishwasher, he does not
have a ceiling fan anywhere.
He does not have any, any, any screen doors. He has, he has none of that stuff. Mm-hmm. And
(···1.3s) that's just the way it is. Mm-hmm. (···0.6s) Exactly. So, (···0.9s) so just, those are just
some major things. Uh, again, I provided the QR code so that you can go in there and, you know,
see, see if you're up for it. Uh, once you, once you get through the initial process, it's not that it's
not that hard. Uh, then the check comes in every month and you don't have to worry about it.
You don't have to do anything. The only time you really have to really think about it, obviously
inspections are always good.
It gives you an eye on your properties and it's, it's good to, to do inspections, but the only time
you really have to deal with it is if you, you know, come renewal Time. They, they give you
inspection. They give you, give you a two weeks notice. When they come in each year, whenever
they do it, they give you a two weeks notice, Hey, we're gonna come do the inspection on this
particular day. Mm-hmm. So you let the person there know, hey, they coming to do inspection.
Anything's broken that you know of. If it's on my end, let me know. I'll come fix it. Before the
inspector shows, if there's something that's on your end, get it fixed before they come.
Mm-hmm. And, and I used to go in before I knew the law and I would go whenever I got that
letter and I would fix every single thing in that house. Everything. And then I realized that half of
the stuff I was fixing was not mine to fix. It was the tenants to fix. (···0.6s) So I, I, I was so
afraid of I just don't want a fail inspection. I wanna fail inspection. Then I got to the point I said,
I didn't really care if I failed an inspection. Let me fail it. It gives us two weeks to fix it and then
we'll fix everything the inspector tells us to fix. (···0.8s) And, and it worked a whole lot better
like that because (···0.9s) over the 10 year period of time that we did it, we really developed a
good relationship with the, with the Section eight inspector.
Mm-hmm. So he would call us about stuff all the time and, and talk to us. And if we had any
problems, any issues with anything, he was there. No, he was, it was a good relationship. It was a
good relationship. That's Great. So the next slide, running to section eight tenants, you're
approved, the screening process is in place and you've selected a renter. Uh, so I have the hap
contact form contract form on here, so you can just kind of take a peek at it.
What is a HAP Contract form? It's a housing assistant payment Contract form. I don't know what
that means. I how do you think the people on this right here are gonna know That spelled? It's
spelled out. You just gotta read it. Where do you need glasses? Where are your glasses? Well,
you ain't even down that far. So you think I'm a speed reader? I read ahead like that. I haven't I
Yeah, you got You. Exactly. I don't think you're gonna speed read it. I'm already confident of
that. Exactly. No. So there's several forms that you're gonna have to submit. Again, you're gonna
wanna contact your local p h a, your Public Housing Authority, (···0.6s) public housing
authority.
Uh, you'll wanna reach out to them and make sure that you've got everything that you need. But I
provided some just so you can take a peek at 'em. So you have your hap which is your housing as
housing assistance, (···0.5s) payment contract form, uh, copy of your standard lease. 'cause
they're gonna wanna check that out, see what's in your lease, make sure that (···0.5s) they're
good with it. Um, we haven't had any problems and our leases have just gotten more complicated
and longer.
Uh, and I think towards, I think our lease was probably 14 pages, 15 pages when we quit doing
section eight (···0.5s) or when we sold those houses that we were taking section eight and now
we're up to 20. So, uh, they, I don't know that they ever said anything about any of our leases. No
matter how many pages they were, what we added, I never got any kickback for any of that. Uh,
and then you have hud, HUD forms lease addendum attached to the, to the form. Um, you have a
request for a tenancy approval form and a W nine. So those are like the basic things that they ask
you for.
And really, once you have all that done, it's pretty easy after that. And again, i I gave you some
QR codes, so you can go online and you can see what those look like. You know, they're really
not that complicated and they're really not that long. But always check with your local p h a,
your public Housing authority, uh, to ensure they have all the documents submitted. They're
required. 'cause it will affect your payment if for some reason you forget that W nine form,
including the renter's information. Um, if you turn in a (···0.7s) form that doesn't have the
correct, if you're doing it in A L L C or if you're doing your personal, there's something missing
off that form.
It could be one number. Um, you will, (···0.5s) that that'll hold up your payment. So once you
just get through all this paperwork, it's, it's pretty simple after that. And you just get paid. It
automatically goes in there every month by clockwork, like he said during covid, nobody missed
a payment. So. (···1.0s) So it's a good deal. It's a good deal. And that's all we have for section
eight. So we're gonna wrap it up with that. (···3.9s)
(···3.3s) All right, so the last video we were talking about sexual harassment, (···0.9s) and so
now we're gonna go into other prohibitions. In addition, it's illegal, (···0.5s) it's illegal
discrimination to (···0.6s) threaten, coerce, intimidate, or interfere with anyone exercising a fair
housing. Right. Or assisting others who exercise a. Right. (···0.7s) So you can't (···0.7s) do any
of that to somebody who is having (···0.7s) that issue. If, if somebody is discriminating against
them (···1.3s) and somebody is helping someone get help, (···0.7s) to assist them (···1.4s)
dealing with (···0.7s) the discrimination or intimidation, the sexual harassment, any of that stuff,
um, you will find yourself in trouble.
You can't retaliate against a person who has filed a fair housing complaint. (···0.7s) That means
if, uh, they file a fair housing complaint against you because you didn't accept their E S A or
you're giving them troubles because their e s a (···0.6s) One, once they file that complaint
against you, they pretty much own you.
Hmm. I mean, it's kind of like filing some lawsuit at work. Mm-hmm. No matter. Mm-hmm. No
matter, as long as that lawsuit is going on, you are not getting fired. Mm-hmm. Because that's
just gonna be a, yeah. Whole different can of worms. So You can't refuse to fix something. You
can't refuse to. (···0.8s) I mean, you, you pretty much have to just act like it was never even,
there (···0.7s) just is what it is, and you have to go through the process. Um, so (···0.7s) next is
advertising again.
And advertising. They're gonna prohibit you from making or printing (···0.9s) and publishing
any advertisements that indicate a preference. (···0.5s) Oh, alright. For some reason, that didn't
work, Bradley. (···0.6s) Oh, oh, that's not working. (···1.1s) So no, it worked. Any
advertisements that indicate a preference, limitation or discrimination because of race, color,
religion, sex, disability, familial status, or national origin. So again, just there's certain things you
can't say.
I, I know that even placing ads for tenants, you can't (···0.7s) ask them if they're smokers.
(···0.6s) You can ask if there's smoking or non-smoking. It is a, I didn't even realize that until
probably last year. I guess it was last year. That kind of changed. Um, so they're not even
allowing us to say that it flags your ads. Um, I'm trying to remember what, (···0.6s) what even I
was using, what ad, what marketing I was using that didn't let me do that.
But it came back flagged and said, I can't (···0.8s) say non-smoker or smoker. It has, you just ask
if they're smoking or non-smoking. So you can't label somebody as smoker. (···0.8s) So that was
really interesting. That was the first time I've dealt the first and only time I've dealt with that. Uh,
so again, just be aware of the, the advertising doing. Anybody that's doing your property
management should know this. They should have their fair housing, uh, plaque up. Uh, it's got a
little house, the symbol of fair housing, and it goes over, uh, the fair housing.
You know, no discrimination against race, color, religion, sex, disability, familiar status or
national religion. So they should, they should know that, uh, they're gonna treat everybody the
same across the board. Uh, so (···0.7s) they should (···0.7s) have that covered. So it's just you as
new landlords, property owners (···0.6s) that need to remember and recognize this as you look
for tenants and talk to leads and, you know, make sure you protect yourself.
(···1.2s) So it worked. (···1.1s) Additional protections for persons with disabilities. (···0.6s) So
(···0.6s) now we're gonna get into emotional support animals. You just go ahead and click this
slide. (···1.7s) So, emotional support, animals versus service animals. So this was a cool little,
(···1.3s) I guess (···0.5s) our (···0.8s) simple way to distinguish between an emotional support
animal and a service animal. Remember, do not call them pets.
They're not pets. Uh, so this was actually something I took off a turbo. Is there a penalty for
calling 'em pets? You cannot call them pets. No. Yeah. I mean, not that somebody is gonna by
law. Yeah. You're not supposed to call 'em pets. They're not pets. (···1.5s) Yeah. You can read
the, like, lemme see. This is the, (···0.7s) this is the, uh, how many pages is this? It's like 20
pages. And I actually have this, it's 19 pages. (···0.6s) I have the, uh, reasonable accommodation
under the F h A four, uh, person that's requesting to have an animal, an assistance animal.
Uh, but it goes over everything you can and can't do. What reasonable accommodations mean?
Um, I would, (···0.9s) there's a QR code later on that you can scan. Um, you can also go to the
HUD (···0.6s) head site and get it. Um, but yes, you, you're supposed to call 'em animals, not
pets. And the reason why they do that is because if you have a pet policy, if you have pet rent,
pet uh, deposit, (···0.8s) they don't, they're not, it's not the same.
And so that's where the distinguishing, that's where it comes in. Okay. (···0.7s) So an e s a, an
emotional support animal. They provide therapeutic companionship, um, protected by the F H A
and they do not require training. So (···1.2s) they have no formal training. (···0.8s) They help
people with anxiety that some are seizure dogs. Uh, there's a wide, huge range of emotional
support that they, you know, they P ss t p t s D dogs, uh, they have ESAs that do that.
Um, you know, they have the, the therapeutic dogs that go visit the elderly. You know, so that's a
kind of dog that you're looking at for emotional support animal. Uh, so (···0.5s) also kids that
have a D H D, uh, they have d different, different variety of, of medically necessary, um,
diagnosis is, and you are not allowed to ask them certain questions, and we'll go over that later
on.
But, uh, those are some of the reasons why they'll tell you they have a, an e s a dog. Um, and
again, they're protected by F H A, the Fair Housing Act. And they do not require training. So no
training at all. Nothing like go get a puppy or a kitten. And that's your e s a animal (···0.7s) or
Yeah, animal. Whew. I'm always worried. I'm gonna call it a pet. So a service animal, uh, it's
medically necessary (···1.6s) protected by F H A and a d a and that's the American Disability
Act, uh, requires rigorous training and formal registration.
So typically you'll see the service dogs, and they have the red vests on, uh, typically they have
some kind of vest on, but they are trained to do certain things. They, they actually have a, a little,
(···0.8s) a monkey, I can't pronounce the name of the monkey, like the proper name of the
monkey, but there's a monkey because it has hands, uh, that can pick up things and medications
and stuff. They help, uh, para paraplegic or quadriplegic, uh, uh, patients.
Uh, and those are their service dogs. So, (···0.9s) or service animals. Animals, uh, there's a
variety of other service animals that we've seen. And we'll have a slide that goes over some of
the other service animals or emotional support pets that, or emotional support animals.
Goodness. Now I'm saying pets. Uh, I've worked really hard not to say pets. So we'll go over
some of those. But this was just a real simple, like if you're new (···0.6s) and you're trying to
distinguish between the two, uh, that's, that's a, that's the difference between those two.
(···0.7s) So (···0.9s) the next one, (···1.3s) the Fair Housing Act versus the American with
Disabilities Act. So F H A A D A gives you a little history there, protects people. F H (···1.2s) a
protects people from discrimination when they're renting or buying a home. Um, where the a d A
is protecting, Is that just for Americans, or is that for people who aren't Americans also?
(···1.0s) I would say it was for people across the board. If if push came to shove, huh? (···0.9s)
Yes. Then maybe they should change that name to the, (···1.4s) to (···0.8s) Just people to P d a
to people with disability that, You know, I, I would not be surprised if That's discrimination right
there. You know what? That is a, that is discrimination right there on her own. That's a watch.
You know what you Yeah. Well, not until they change it. Hey, that's not my fault.
I'm copying what they make us require us to do. It's the first time I've seen this slide and I'm
emotionally upset. I need my dog. (···0.9s) Goodness. Temo is gonna have an e s a card. Yep.
Okay. (···0.6s) So a d a this protects disabled people from discrimination in all areas of life. So,
uh, not just renting or buying all areas, public transportation, public spaces, employment. So they
can be anywhere. In essence, those, those service animals, you know, dogs, (···1.1s) whatever
form of service animal they are, can absolutely go everywhere.
So you might see 'em in a restaurant, you might see 'em (···0.7s) in a museum. We was in a
restaurant with somebody that had a great Dane. A great dane. (···0.6s) And I'm gonna tell you,
it was irritating eating next to that big old dog. It was really irritating. (···1.0s) That was a long
time ago. And I'm still affected by It. No, I know. He, he is, he is emotionally disturbed by it. I
need a e s a pet just to get me through that. I Know it's a good thing you got your little dog. Um,
so, uh, these just give you some dates, just gives you a little history.
It's, you know, as things were added, uh, includes protection. The F h A is the only one. The a d
a does not protect emotional support animals. Uh, so service animals are the only ones that are
protected under the a d a. Uh, I think I told you before, if you have four fewer, you're exempt
from the F H A from fair housing. So if you have four units or less, you are not required (···0.7s)
to (···0.8s) act under the Fair Housing Act.
So you are not required. So does that mean that you have in areas? I only have one house.
(···1.0s) I don't have to participate. (···1.2s) No, I'm not the, I guarantee you there's somebody on
this film right here asking that same question. Oh, I'm sure there is. I'm sorry. I may have more
than four. I got, I got more than four, but, but they're not in the same area. So, am I looking for
something like in the apartment complex? I can't do this right here, but I can do it on my single
family home homes over here. (···1.6s) No. Why not? (···0.6s) Because you can't do that.
'cause you have more than four units, But they're not in the same area. Okay. So if you live, So is
that because, so (···0.7s) If, if you're living, oh, I'm gonna make you read all this, I am gonna
make you read all this. I just, I'm just asking 'cause I don't understand, I don't see how that's, I
know what the difference is. (···0.6s) If somebody else has one house in a neighborhood and I
have one house in that same neighborhood, that they can do things differently than I can do
things. That seems like discrimination to me. Y you're discriminated against because you are forprofit.
(···1.9s) Hmm. (···0.8s) I'm just saying.
And that, and that, that follows the same. Okay. Along the same lines, even with, and we'll go
over the, the felonies, (···0.6s) the felons (···0.9s) later on in another video, uh, four units or less.
You don't have the same, (···2.2s) Not that you can discriminate, but if you're living there, I
know you're gonna say it. If you are living in your unit where you have four units or less, you do
not have to, you are not going to get in the same kind of (···1.2s) hot water, the same kind of,
you're not gonna be looked at the same if you decide it's not in your best interest and you're
trying to protect yourself or your tenants and your fourplex or you know, you're triplex or
whatever.
If, if you do not allow a murderer to come, (···1.0s) you know, rent from you. So it's just, it's
different when it's four units or less. So (···0.8s) you don't have to like it, it's just the law. But Is
it, If you don't like it, you can, you Know, it's if I own four units or less. (···0.7s) Not if they're
all together. (···0.7s) Yes.
Four units or less. (···1.2s) No, no. That's like, what is it? What is it that, you know, what were
we playing the other day? And (···1.1s) it was like, (···0.8s) Domino's, if I have a three and a
two, it makes five. When, When y'all see us at one of these group gatherings, you come give her
your opinion on, oh no, on what I'm struggling with on this right here. Because she think She
struggles withs a lot of stuff. I don't Have a lot of time. She think it's just me, but it's not just Me.
No, no. It's, it's a lot. It's a lot of folks. So the next slide, this is, this is QR codes are the best
thing ever.
So I was really struggling. No, they're (···0.6s) not. Yes they are. I hate looking at my menu on a
QR code. Oh my gosh. I think it's, I I really was resistant to it. But I have conformed, I love QR
codes. Uh, they, (···0.8s) they're just, you know, they're Just dots. They're Awesome. You can
take your camera, you know, hover over it and all of a sudden, bam. You have the HUD as a
landlord, you have the HUD stuff in front of you. You can look it up, see it. I think it's great. I, I
have no issues with it. I think it's amazing. So this one in particular, this one's gonna give you
the, uh, person's request to have an animal (···0.6s) as a reasonable accommodation on the F H
A.
So they can scan that on their phone. Yes. And it'll take them right to it. Yep. So that's from hud
that takes you directly to that link. It's pretty awesome. (···1.8s) So the next page, Bradley, Can
you scan that for me and see if that actually works? I actually scanned all of 'em myself because I
wanted to see. (···0.6s) So just, just go to the next Oh, you did go to the next page. I'm sorry. I'm
sorry.
So page 11 of hud, uh, that's the assistance animals. So I, I actually clipped this out and put this
in here. I really, this was important to me. 'cause I know that there's a lot of services that you can
get onto online and just (···0.6s) get documentation, just random documentation that you have an
e s a or, or an assistance animal. But, so documentation from the internet, some websites sell
certificates and registrations and licensing documentations for assistance animals to anyone who
answers certain questions or participates in a short interview and pays a fee.
So really it's that easy. Uh, it happens all the time. Uh, it's kind of frustrating as a landlord,
especially in, in (···0.6s) non-PE units. We have non-PE units for a reason. Uh, and you know,
we have pet units too. (···0.5s) But it, it, it does tend to be frustrating. I think that the only thing
that (···0.7s) I guess saves (···0.8s) me a little bit of (···0.7s) frustration is that now we can go
after any kind of damages just as we would a tenant for the damage.
So even though they're not treated as pets, (···0.6s) we can still treat, treat the damage as is,
(···0.6s) you know, they're treating 'em like tenants. So we can go after them for the, for the
(···0.5s) damage because it's just like tenant damage. So under the Fair Housing Act, a housing
provider may request reliable documentation when an individual requesting a reasonable
accommodation with a disability and disability related need for an accommodation that are not
obvious or otherwise known.
So (···3.2s) this is really important. And this is the first time I'd actually seen this. I had never
searched for this before and I found this just recently and has experience, and I took this directly
from their website and has experienced such documentation from the internet is not by itself
sufficient to reliably establish that an individual has an unobservable disability or disability
related need for an assistance animal animal.
So, (···0.5s) you know, (···1.2s) obviously that you still have to stay within the parameters and
we'll go over some of that. But (···1.0s) you, (···0.7s) if you have any question or if it looks like
it's just something just printed off the internet, (···0.8s) you know, I have never had any issues. If
I've asked somebody for documentation, I've literally never had anybody produce it. If, if they
have told me about an e s a after the fact (···0.8s) before they moved in, or when I told 'em about
pet rent or, you know, (···1.1s) pet deposit.
And Tara will tell you the same thing is, you know, once you ask for that documentation, they,
they just don't call back. They don't apply. Or they, they, if they've applied, they haven't paid
their, you know, the processing fee to go farther to do their background and, uh, credit check
because they know they can't produce that. (···0.6s) I haven't even had anybody come up with
documentation from the internet. But you hear about it from landlords all the time. So (···1.7s)
by contrast, many legitimate licensed healthcare (···0.8s) professional deliver services remotely,
including over the internet.
So there are some licensed professionals that will give you this, um, give you I guess
documentation, email it to you over the internet. We actually sat. So if you get that
documentation from them, you can actually call and verify (···0.7s) That. So that's, (···0.6s) I
have to dig a little deeper into this. Again, we haven't had to deal with this a whole lot, but one of
the students that was here is a family and (···0.5s) marriage and family therapist.
And she said that when they call her, (···0.6s) she cannot because it's, it's (···0.6s) client
privilege that they are not allowed to even give any information. They can't deny nor can't
acknowledge 'em as a client. 'cause it's client privilege. Hipaa. Hipaa, yeah, hipaa. That's what I
was looking for. Yep. (···0.6s) So, so there is really no way to verify it. So, so, So what do you
do if HUD's telling you right there, and that, and that, that word right there, it says that it may not
be sufficient by itself.
So, so how are we as landlords supposed to figure out what is right and what is not? Right? So
(···1.2s) it says one for, I, I ripped this specifically from her just to make sure that the right
information was here. I didn't want to mislead anybody. (···0.7s) One reliable form of
documentation they said is a note from a person's healthcare professional that confirms a person's
disability and or need for an animal when the provider has personal knowledge of the
individual.
So you would actually have to get a note and how you, (···1.2s) you know, examine that. How
would you know that was the actual doctor's? Maybe it was on letterhead, maybe it was, you
know, we get vet letters (···0.5s) certifying that animals are a certain age and you know, uh,
fluffy is so many pounds because we have pound restrictions or whatever. Uh, we, we get that
just for pets. Now we can't do that. So that's saying that we may as, as, as a landlord, we may
request reliable documentation when the individual requesting the reasonable accommodation
has a disability and disability related need (···0.5s) that we cannot obviously see or otherwise it's
just not known to us.
Mm-hmm. Mm-hmm. Yep. Okay. Mm-hmm. So again, I think that you have to be, you have to
be Careful. So we can request it. We can say this is not quite good enough if You would. So, so
observing is like, if they're in a wheelchair, obviously (···0.6s) you know that that's a service.
Well, you throw the wheelchair on the ground and sort of Winston, if they can't stand up and get
back in, we wins. Okay. Winston, you definitely fit the category. Oh lord. (···0.7s) Okay. I
probably shouldn't Say that. Yes. No, you probably shouldn't. That's why he is not managing our
properties. That's why I can't teach property management. Oh, I brought him along so that you
understand what not to do as a property manager. You can't say some of those things. So he, so
that is what he's here for. He is here to show You the, the original terms and conditions of this
right here. Say that this is for virtually entertainment and for your ability to know.
Yes, it is. We are not liable for any words to happen on the video screen. Mm-hmm. You are
listing your Own, if you remember that disclaimer. Yes. You have to go back to the very first
page, the disclosure, but it's there. Please, please refer back to that before sending me a letter.
Oh, (···3.0s) goodness gracious. Um, so, (···1.0s) so the next slide is just gonna give you 12
important baby. (···0.5s) Hey, pay attention. Pay attention. (···0.5s) He's all upset still about the,
the service animal and the S No, I feel uncomfortable about it.
I think that's Good. So here, provided some, some links. These are gonna take you to, uh, some
updates or these were some, some updates that were replaced, uh, in the E es a for e s a owners,
uh, their rights (···0.7s) that were done 2013, these were changed. So HUD confirms that
landlords cannot impose breed and weight restrictions or charge fees and deposits for ESAs. So
they literally could have, you could have a 35 pound limit and they could bring it in 120 pound
German Shepherd that's on the dangerous dog list.
They don't you, there's nothing you can do about it That is violent. (···1.3s) Well, and You still
can't do anything about it. (···0.7s) You, it's kind of like, this is gonna sound really terrible, but
it's kind of like, uh, who were we talking to about restraining orders? It was a police officer or

who was I was Talking to? Yeah, he passed away. Oh, (···1.2s) huh. (···1.1s) In South Fishburg?
No, not that one.
Oh, no. (···0.5s) Different different police officers. We were talking about restraining orders and
how, you know, they're kind of, uh, reactive versus proactive. And this is kind of the same thing.
(···0.9s) If somebody moves in with an E S A and they are aggressive and you can prove that
they're aggressive or you get neighbor complaints. So after the fact, you know, after (···0.6s)
they've already moved in and whatever, then you can do something about it, (···0.6s) about an E
S A. (···1.4s) But beforehand, no, you cannot, you can't impose any restrictions.
No breed or weight restrictions or charge fees, deposits, anything. Now remember, we, you can
charge for damages because they're an animal slash tenant. So (···1.1s) I have a question.
(···0.5s) Oh, (···1.0s) So this says at the top that we can click on any of those for the
information, but this is a PowerPoint presentation. No. So how do you click on that right there
and actually get it to show up On something? You know what, I'd have to, I'll have to put the
links in another, that's Just not gonna work thing For you.
Mm-hmm. (···1.2s) I have to, you know what? I should have probably made it a little more
simple (···0.7s) for you. I'm sorry. (···0.7s) I'll make sure I do that. We'll attach lists with the
Yeah, (···0.6s) yeah. We'll attach a list of links for everybody it takes to, it just makes it easier.
Um, but these were like the important things that they changed. That's why I took 'em out. I
wanted people to, to see what's changed recently. (···0.5s) Landlords should, should respond to e
s a requests immediately, at least within 10 days. So if you have a tenant move into your single
family home, into your duplex, into your apartment, whatever it is, if you have a (···0.8s) tenant
move in to your non-PE unit, your non-PE home, (···0.7s) whatever, no pet policy you have goes
out the door.
And if they want to (···0.6s) get a pet, they can request that. And so they're saying that you need
to respond to them within 10 days of their request. Um, number three, landlords cannot require
healthcare professionals to use a specific form.
So we cannot make a form (···1.5s) ourselves for them to fill out. (···1.3s) They come on
whatever they come on. (···1.3s) Landlords cannot request sensitive details about the tenant's
condition. So you can't ask about their diagnosis. Uh, so (···0.5s) you know, again, (···0.7s)
sensitive details. Don't ask too many questions. Uh, that's hipaa, HIPAA stuff. Um, e s a requests
can only be made orally or in writing.
So even if they (···0.5s) tell you, Hey, I need an e s a dog, or Hey, I got a dog and it's an e s a
dog, that's what I'm using it for. They can do that orally. They do not have to put in writing. It
could be either or. (···1.0s) Are you feeling more and more powerless as a landlord? Not more
than I did any more or less than I was before I got here. (···0.8s) Tenants can make an e s a
request before or after acquiring their e s a. So, uh, they can again, move in to non-PE unit,
(···1.2s) get an get a dog (···0.9s) and call it an E s A and make the request.
(···1.0s) Dogs, cats, small birds, (···0.7s) rabbits, hamsters, (···0.5s) gerbils, (···0.7s) other
rodents, (···1.0s) fish, (···0.7s) turtles. (···0.6s) Those can all be ESAs (···2.3s) Landlords must
engage in interactive dialogue with tenants with (···0.7s) about E s A requests.
So (···1.0s) if they ask (···0.7s) orally or in writing, if they can have an e s A, you must engage
in an interactive dialogue. You must talk to them. You cannot ignore the request. (···1.1s) HOAs
and co-ops are subject to E S A rules. So just because you have an H o a, uh, just because, you
know, a co-op condo, whatever, (···0.5s) that doesn't make you exempt from the rules. An o a
can say no animals, no miniature ponies or whatever.
Um, ESAs, they've had miniature ponies or horses as ESAs as well. So it doesn't matter what the
H O A says, it doesn't matter what your co-op says, that they're also subject to the E S A rules.
Um, as well, (···1.5s) tenants can use help of the third parties to care for their ASAs. Um, okay,
number 10 was tenants can use the help of third parties to care for their ESAs. So they don't have
to be with their ESAs 24 7.
(···0.8s) They could have their kids watch 'em. I mean, they could have anybody watch 'em.
They don't have to have a third party care from (···0.5s) number 11. Registrations and licenses
are not legitimate ways to qualify an (···0.8s) E S A (···0.7s) and e s a le and number 12 e s A
letters can come from online health professionals. (···0.8s) I forgot (···0.5s) that not only did this
come from the 2013 changes where they replaced some of the rules, um, and added some, it was
actually taken from a website I found.
'cause after I (···0.9s) decided to teach this class, and, you know, we haven't had to deal with any
legitimate E SS a (···0.7s) dogs, um, in, I (···0.8s) don't know, the last six or seven years. It,
(···0.6s) we just haven't, uh, like I said, anytime we've asked for documentation, (···0.9s)
nobody's produced any and they just don't return our phone calls. Uh, so (···1.0s) this was taken
from a page helping people get these e s A animals, um, into your non-PE unit. So they actually
post any of these, um, items that are gonna help you, uh, get your e s a animal into your unit,
your non-PE unit.
And then right after that tab, there's a pricing page to get a qualifying letter for your pet, your pet
to turn your pet into an (···0.6s) assistance animal. You just have to pay for it. (···0.5s) So
(···0.7s) I was just curious and I wanted to show you guys what that looks like, what some of
these websites look like. So on the next slide, (···0.9s) and there's, I put a q put another QR code,
(···0.5s) fancy dance QR codes.
So (···2.0s) if you, if you use this QR code, it will take you to a, a website called e s A doctors.
(···0.8s) And (···0.8s) it say, they say, really, we are so happy you found us with us. Not only do
you get the help you need for a flat fee, you will also work with a compassionate licensed
healthcare professional experience with letters for emotional support animals (···0.5s) and
psychiatric service dogs.
(···0.7s) The single fee covers the assessment and issuance of an authentic e s A letter N PS P S
D letter. (···0.6s) So Barely just scanned that from like 20 feet away and it worked. Mm-hmm.
I'm telling you, this Q card's amazing. But it really does help, you know, you don't have to big
old length, you know, take your camera's, got the phone. Maybe You should've used that for the
links on the other page that didn't go through properly. What, (···1.1s) what other links?
(···0.6s) All the blue links that you did there. You're not gonna find that, that in this QR code.
That's where I Got from. No, I'm talking about the, the links (···0.6s) on the slide that I said You
can't click on it. No, that's, they're here, they're in this QR code right here if you go, because
that's where I got 'em from was that dude. Okay. So they have three levels. So after they give you
all this information, like, oh my gosh, it's so easy. We're so happy to help you get this card. So
you can get that PET into the assisted (···0.7s) assistance animal as an assistance animal,
whether it's a, you know, e s a or a service dog.
It will take you through three different, (···0.6s) three different, uh, levels of, (···0.9s) I guess
assessment and issuance of documentation that you have (···0.6s) a assistance animal, not a pet.
So emotional support, animal housing, uh, I just have to just, it kind of cracks me up reading
these, qualify for an e s A with a legitimate e s a letter. So you can go online and pay $159 and
get an assessment by a licensed professional.
I mean, they are racking in some money with this stuff (···1.0s) signed e s a letter on a provider's
letterhead. So, again, completely legitimate. There's profess licensed professionals out there
giving these (···0.5s) these letters out and they can be submitted for your, submitted to your
landlord for e s a accommodation. So they're pushing, like it's, you know, your pet can be an
assistance animal (···0.6s) ESAs are exempt from residential PET restrictions. That is what
they're using it for.
And so there's another selling point. You know, they want that $159 and they're getting (···1.7s)
it, um, digital delivery. So again, it can be sent to them digitally so they don't have to wait for a
car in the mail. It's instant. So if they get denied housing because there's no pet units or, you
know, (···0.7s) breed or whatever, they can actually go here and instantly for $159, take an
assessment and get a letter from a licensed professional. Uh, but their best value is the emotional
support animal plus covers all your E S A needs with e s A plus.
(···0.6s) So all that stuff, plus you get priority support. Not sure what that is. 'cause I actually
didn't, you know, (···0.5s) I didn't call, uh, discounted yearly renewal rate, so they have to pay
that yearly. (···0.8s) So I'm not sure, I haven't physically seen an e s a card myself. Um, but it
sounds like (···0.8s) they're probably, it's good for a certain amount of time and they, oh, oh,
there's my e s a dog right now.
(···0.6s) So on that note, (···1.2s) I'm going to read the other one. Uh, so psychiatric service dog,
uh, for $199, instead of having an e s A, you can actually have a service dog. So ESAs, you can't
bring into public places, retail stores, uh, what are, what are, what are their parks, museums, or
not parks, but museums, restaurants, bars. If you have a service dog, those dogs are just like, it's
like taking my husband's own place.
I mean, you can take that dog anywhere. So (···1.0s) that should, I (···1.6s) mean, that covers it
all. So for $199 you have that. (···3.5s) So I (···0.9s) guess the good news is, can I get the next
slide? Okay. (···1.7s) So we'll (···1.6s) just stop on here and we'll come back at the next one.
(···1.2s) I'll Go
(···0.1s) To, (···4.9s) oh, oh, oh. Sorry. We didn't know we were back on. So, taking over a
lease, uh, the pm (···0.9s) So property management company property manager should read all
the prior leases and any other information on the file. So (···0.6s) things that you're looking for
in your, in your leases that you're inheriting tenants, (···0.9s) or if your property management's
looking over your terms, (···0.6s) or if you have purchased (···0.7s) rentals that (···0.6s) a
property management company has, (···0.6s) and they're managing them the rental amount in the
term.
Um, any kind of concessions, uh, renewal options, termination notices, (···0.6s) if it's built
through 4 19 78, the lead base paint dis disclosure forms, these should be in every tenant file.
(···0.6s) So it's important to look for these things because you wanna honor those leases.
(···0.5s) Find out what you're getting yourself into, um, when the renewals are up. So if you need
to make any adjustments and rent later, if you need to send out a renewal letters, uh, if there's
any terminations coming up, anybody that's put in notice, uh, any of those things, you wanna be
aware of those.
So, or if there's anything coming up for your property manager when you turn your leases over,
you just wanna make sure they're aware of those. You go through those, uh, make sure nobody
misses anything. (···0.8s) So Just to reiterate on that right there, you're talking about when a
property manager takes over somebody else's place, place (···0.5s) that they physically read each
one of those Yeah.
And verify that there are no problems and nothing. Mm-hmm. Mm-hmm. So if anything on the
prior leases contradict something on your current leases, you'll still have to honor those leases
until they terminate. Mm-hmm. So just be sure you, you pay attention to that right there. And
you don't go in and lease up somebody's property. And then, you know, we don't accept pit bulls
on our leases and there's due. (···1.0s) So just to, just to know what you can and can't do. And
(···0.7s) you know, one thing about that right there, we just talked about that.
Our insurance says that they won't cover pit bull dog bites. (···1.1s) So we say no to pit bulls,
and then we say, our insurance company says that we can't do that. Christina said the insurance
company told her that they don't want us to say that we, they, we can't do it because they don't
want us to do it. What are we supposed to say if we don't blame it on the insurance company?
'cause the insurance company is the reason why we're not doing it. So what are you supposed to
say when the insurance company says, don't use us as the excuse? You are the excuse. (···0.7s)
So (···0.6s) I don't know how to do that, Christina.
I don't know how she'll word that right there. Anybody asking me? I'm gonna say, because the
insurance company don't cover your dog bites. (···0.8s) And if a dog bites somebody on your
property, (···0.9s) if a dog bites somebody on a property that you're managing, chances are
you're gonna be named in that lawsuit. Whether you're on either end of that dog bite, it really
does not matter. (···0.6s) So know (···0.7s) that because everybody's liable for it. (···0.8s) And
you know, they wanna pass. Everybody wants to pass the buck onto somebody else (···0.8s) on
those issues.
But they're serious issues that, that, you know, even an e s a pet, if somebody has a German
Shepherd, e s a pet and that German Shepherd bites another one of your tennis, you're getting
sued for that. (···0.7s) And we're forced to take the animals into our properties. We're forced to
do things that we know that, that our insurance company won't cover. And yet, then again,
(···1.2s) the government makes us do it, but the government doesn't support us in fighting those
cases when that happens. (···0.7s) So just to make you aware of stuff like that, am I misleading
that, is that correct?
Um, no. I mean, (···2.3s) no, (···0.8s) No. What? (···1.2s) No, I'm not misleading them. No, I'm
not. Right. So the commercial, it does not spell out in your commercial, (···0.9s) in your
commercial documents that (···0.5s) I will have to get exactly what our insurance agent told us.
But (···0.9s) no, it is fault. We cannot use the excuse that our (···0.7s) commercial insurance if
we don't want them, that we just have to outline that.
We don't want certain PEPs ESAs and service dogs. We don't have a, you're right, we don't have
a choice. Whether you say it's, you know, we're forced to, we are forced. I guess that's, So I don't
guess we can blame the insurance company for, for saying that, but those dog bites are not
covered by our insurance. So again, if you accept those animals on your property, yes, you are
100% liable should something happen and they bite somebody.
Mm-hmm. You need to, you need to be aware of that. So there is, so maybe you can't blame the
insurance company 'cause they're not telling you you can't do it. They're just saying, Hey, should
you do that? And that dog bites somebody. We're not covering it. So I would, I would strongly
recommend getting renter's insurance or telling your tenants to get renter's insurance. (···0.6s)
Having your property management company have something they can refer, not recommend,
refer a couple different types of, uh, renter's insurance to, that might cover the extra pet damage
or, or pet bites. Um, now again, some of these like lemonade.com, I, I'm referring back to that.
'cause that's something that we use, uh, with a lot of our tenants. They cover dog bites, but not
for, uh, aggressive dogs. So again, (···1.1s) that's something that they'll have to find outside
insurance for. There are, there are (···0.7s) independent companies that cover the, you know, the
aggressive dog breed, whether that's a German Shepherd, Doberman, Rottweiler, you know, pit
bull. If they're allowed in your, in your city or counties. Uh, they do have other insurance that
renters can get for those kind of dogs.
So typically there's some other kind of insurance that the renter can pull out if they need to, to
cover those, those animals. But That is the responsibility of the renter to cover that, responsible
to cover that animal, not you. (···1.0s) So as far as it being an e s A or a (···1.4s) service dog,
you know, those get into some sticky (···0.6s) guidelines. Uh, you, you can't tell them, you
cannot deny if they have a German tempered, if they have a pit (···1.1s) bull, excuse me.
You okay? Yeah. Uh, if they, if they have any of those aggressive breeds and Nikita, you know,
any of those, you cannot deny them housing with those animals. Now, I have not run into this
situation in any of the (···0.6s) cities or counties where they're not allowed, uh, with anybody
bringing them in as an e s A (···0.7s) or a service dog. So, it is my understanding, and I will
double check, uh, but it's my understanding that even, even with them being (···1.0s) on the
(···0.8s) no list, no fly list, they are still, (···1.0s) you can't deny 'em.
They're like people, they, they're not pets. They're considered assistants animals. So that's a
whole nother, that's a whole nother video. So yes. Okay. So taking over leases, just making sure
every, every party knows. So the law in a certain degree applies to some people, but not all
people.
(···3.0s) Yes. Okay. Just wanna verify Moving. (···0.7s) I (···0.9s) don't want people to think,
well, the law should be equal for everybody. 'cause It's not, it's not. It's not. It's, and I want you to
understand it. Yeah. (···0.5s) So, (···0.8s) and so the next slide we have, we're talking about
physical conditions of the property, uh, or the phy physical conditions of the premises. We're
gonna talk about exterior, interior, um, equipment. That's gonna be more probably commercial
health and or safety.
Um, evaluating comparable properties provides insights into the property's competition. Things
to consider building sides, rental rates, vacancy rate, location, (···0.6s) construction, age, special
features, amenities, condition of pre premises size of staff, and if possible, operating expenses.
So again, this is evaluating whether it's, you know, yourself as a property owner or if it's the
property manager that's going through that and, and (···0.6s) going over those amenities with
you or location or, you know, rental rates with you, um, vacancy rates, all those different things.
Those are all things that are really important. Um, and (···0.7s) evaluating those comparable
properties to yours when you are (···0.7s) either getting rent for, you know, rent comparisons for
yourself or when you're getting those from your property manager, from your property
management company. So, you (···1.1s) know, there's some, some res commercial is really done
by square feet residential, you know, I don't know if there's a real rhyme or reason. I guess it just
depends on who you talk to on rental rates.
Um, you know, (···0.6s) it's I guess a going rate, the market rate. Uh, I mean, even, (···0.7s) even
not so pretty housing is expensive right now. Yeah. So everything is expensive. Uh, the location,
uh, location, location, location, like they say, whether it's residential or commercial, uh, you're
your, that same thing can make something. Your rental rates go up. (···0.6s) So (···0.6s) property
managers should know that. You should be aware of that so that you don't, you maximize your
dollars as far as your rental.
So Then, so if also, if you're gonna (···0.7s) take in just that title there, physical condition of the
premises. Mm-hmm. (···0.6s) If you are going to take on somebody else's property and you're
gonna be the property manager for their property, and you go in and let's say it's, it's a 50 unit
apartment complex, and you're gonna manage it for them, (···0.5s) you need to walk that
property and you look at the extra. So what, (···1.5s) what your goal is, is to get them better
renters. What your goal is to keep them a hundred percent or as close to a hundred percent rented
out as you possibly can.
And in order to do that, the property has to be in good shape. (···0.6s) So if you see that the
outside or the exterior needs painted, you see that there's some windows that are broken, you see
that there's some, (···0.6s) some repair gutters that are falling down, you need to physically
speak with the owner of that property at that time and say, look, (···1.0s) over the next X amount
of days, however long that needs to be for you, (···0.6s) I'm going to do these repairs. (···0.5s)
And I'm going, you know, a lot of people, when they do a syndication, somebody will take a,
they'll take an old apartment complex that's fallen down or in bad shape, and they'll come in and
they'll buy it.
(···0.6s) And then they'll give themselves, maybe they give themselves a year. I'm gonna take the
next year and I got some money set aside and I'm gonna do all the repair work through the
complex. And our whole goal is to get that complex up to a hundred percent. That's your attitude
going into this. Also, you need to get everything in there. If there's air conditioners that aren't
down, air conditioners that go down every other week, okay, we need to replace three of the air
conditioners. We need to paint 10 of the apartments.
We need to change the gutters on the buildings. One of the buildings needs a new roof. (···0.8s)
And, and you lay that out and you get that on paper in writing, that those repairs are gonna be
able to be done in the amount of time that you need them to be done in so that (···1.2s) you can
do your job correctly. And you're not dealing with a bunch of crap tenants. Because when you
have crap property, you have crap tenants. That is true. So if you're gonna try and get better
tenants, you have to make the property better If it's a, if it's a property that, that has bad tenants.
So (···0.6s) get the owner on board with you when you're doing this. Get something in writing,
stating what you're gonna do and how you're gonna do it, and what kind of timeframe you gonna
do it in so that everybody understands. It protects that a person that you're being property
manager of their property, you're doing property management for 'em. It protects them as much
as it protects you and what you're gonna do going forward. Let's say they don't give you the
money. You're charging them a (···1.0s) a rate, and part of your rate is that you're gonna get it
fixed up and on, and they're paying this right here and they're not fixing it up.
That's more on them than it is on you. If they say, well, I'm not gonna fix that, you still got your
price figured in there, what you're gonna do. But (···1.0s) definitely (···0.8s) look at all of those
avenues before you take on a new, a new person that you're gonna manage their property. Don't
just manage their property and, and let them come in and say they're gonna fix everything on it
and not fix everything on the property. And then (···0.9s) that becomes a reflection of you as a
property manager, that that property (···0.6s) is in poor condition.
(···1.0s) And if your home is in poor condition, if you, if you're a landlord, some property
managers like the one we have in Brownsville, she doesn't want to take on those ties because
they actually are more hassle (···0.7s) than it's worth, more hassle than the fee she's charging. So,
you know, again, she'll go through that and (···0.6s) give you a recommendation. And just like
he's talking about equipment also could be like playground dog parks, that kind of stuff. You
know, things that need to be repaired that are health or safety hazards, you know, stuff sticking
outta the ground, broken concrete, um, grates, that kind of stuff.
Um, so those Are things, any obstacles in the yard, they can hurt somebody. They got something
sticking up out the, out of the yard. You got a hole in the yard and somebody run, some kid run
through a yard trips in that hole and breaks their leg. Mm-hmm. You're responsible for that
broken leg because of a hole in the yard that (···1.0s) maybe you knew about. Maybe you didn't
know about it. Mm-hmm. But it's, it's good to know about what's going on on your, on your
property that you're managing, because you are assuming a tremendous amount of liability
whenever you step into that. The shoes of a, of a property manager.
Mm-hmm. (···0.7s) So, so yeah. So property managers should be able to go through and give
you all that information, give you some feedback. So you know, whether you have experience or,
or you're just starting out, a property manager should absolutely be able to help you with that
down to the trees in your yard. You know, maybe you should take that tree down because it's
dead. You don't want it to cause any liability or issue when you're talking about single family
homes. Well, we're just rehab. We rehabbing a house right now that is a (···1.0s) complete rehab.
So all the way down to the dirt on a lot of the, a lot of the house where we had to pull all the
floors and all out.
(···0.5s) But there's a whole row of trees on the side of that house that I gotta do something with,
because (···0.6s) once we finish the house, something's gonna fall. They got rotten branches and
everything else, I'm gonna lose something on that house if I don't get 'em down. So (···0.9s) pay
attention to that right there, because it could fall and hurt somebody, or it could fall and just
destroy your property. (···0.8s) And then you add a lot of money on there, right there. Mm-hmm.
Yep. (···0.9s) So, just things to think about. Now, I've always been told that if a tree falls from
your neighbor's yard onto your building, that your insurance company will cover that.
We just had a tree fall on one of our buildings. (···0.7s) It's Which one? (···0.7s) On the, uh, On,
oh, the electric, the, Um, on the electrical place. We, we ran a little commercial building. So on
the commercial building, the neighbor's tree fell in the yard. I would say the neighbor's tree was
rotted. So I would call that from the, (···0.7s) the standpoint of neglect that he didn't take care of
his tree, it fell on my building. That should be his responsibility.
I don't have the right to step on his, in his yard and cut that tree down. (···0.8s) And in the, you
know, 15 years ago, that would've been the case. (···0.7s) But the insurance company looked at
the tree and they said that the tree still had some green foliage on it. It ain't a hundred percent
dead, so he didn't have to cut it down. So it falls on my back to fix that property. It falls on my
insurance company to fix that property. So (···0.5s) pay attention to all that stuff and just under
the understand that everything around that property (···0.7s) creates some form of risk.
How much liability are under? And what can you do? Now, had I went and talked to the
gentleman that had to treat it, was falling down and said, Hey, can we, (···0.7s) can we do
something about that tree? I'll help you get it down, or whatever. He probably would've been
okay with that right there. But I, I didn't, I didn't do that. But had I done it, it probably would've
saved me a little bit of money. Mm-hmm. Yep. (···1.1s) So (···1.2s) we're gonna get into fair
housing. Um, so fair housing apps, there's Absolutely nothing fair about it. (···1.4s) This is
gonna be some rough, some rough, rough time.
And you might see my husband get kind of upset during these lunch. I'm gonna drink my coffee
and shut up and put a, So housing discrimination or their Fair Housing Act. Um, so the, the Fair
Housing Act protects people from discrimination when they're renting or buying a home, getting
a mortgage, seeking housing assistance, or engaging in other housing related activities. (···0.6s)
Additional protections apply to federally assisted housing. So that is the F H A Fair Housing
Act.
Um, so that was just the definition. I just wanted you guys to have that, uh, nothing fair about it.
Like my husband says, uh, It is, it is, it is fair. That's not a fair statement. Go to the next
statement. Go to the next slide. So The, So it's not, but it's not that I'm thinking it's not fair.
What's not fair is I do agree that we should not, where she is listed right there, there should be no
discrimination of race. There should be no discrimination of color. There should be no
discrimination of origin or any of the things that are on there.
There should be zero discrimination on that. And I agree, and I think that that's, that is definitely
protected. That should be protected. And we should be (···0.7s) worried about that right there.
Where, where one ends and the other ends is, is (···0.7s) if you, if you know somebody is,
(···0.9s) is not a good person, and you can recognize that right there, and we can recognize a lot
of that in people and say, you know what? I don't wanna live next to that particular type of
person. (···0.5s) Or, you know, they're gonna come in and, you know, they're gonna be parties.
There's just (···1.2s) certain, I don't want drugs around me.
I don't want, I don't want that around me. So if, if I see it, and I, you can smell the drugs coming
outta the call when they pull up, (···0.5s) you know, there's a lot of the stuff that you cannot, you
have nothing no say in it whatsoever. You can't say that you don't want, you have to be able to
prove it. You don't want that guy living there because, because he's smoking weed in his car
when he pulls up at your place. (···0.8s) You know, that's, that doesn't work. (···0.6s) So,
(···0.8s) so race, color, national origin, religion sets familial status, disability.
And what was added was emotional support animals. They are actually covered under F H A. So
Fair Housing Act, landlords may not turn away tenants who have a registered emotional support
animal, (···0.5s) even if the unit's a no PET unit, even if you have a no PET policy, it doesn't
matter. You could have (···0.5s) any of our units that are available that we don't allow pets in. If
you came to us with an e s A animal, an emotional support animal, not pet, sorry if I said PET or
I said no pet policy, they're not pets.
So that's why that policy does not apply to them. So landlords are required to make reasonable
accommodations for emotional support animals. So (···0.6s) again, not pets, animals, uh, you
cannot charge them, uh, pet rent and you cannot charge a security deposit. Uh, so (···2.3s) we're
just gonna, we'll, we'll cover essays later because that's a, that might be a whole nother video,
like I said earlier.
Um, so what's prohibited? The sale and rental housing? It's illegal. It is illegal discrimination to
take any of the following actions because of race, color, religion, sex, disability, fa, familial
status or na, national Origin and E S A (···0.5s) and ESAs. My fellow landlords, I really struggle
with the ESAs. 'cause pretty much anybody can make their dog an e s a dog. I can make my
green (···1.0s) temo Jack Russell and e s a and bring it with me everywhere just by getting on the
internet.
So, um, it, uh, so (···2.2s) the hard part about that is I think there, there has been a myth, or
maybe, you know, just recently just we realized that we could actually get, uh, we can sue for,
we can collect, we can charge, I guess, um, tenants that have ESAs or service dogs if they do
damage. (···0.8s) So (···0.8s) for a long time, (···0.8s) myself and other landlords, all of us were
under the impression that we couldn't collect on anything.
And that's not true. So, and we'll talk about that more later. But (···0.8s) that is, uh, that's good
news. That's good news. So under all this, there's, there's some good news and all this, I mean, all
this other stuff is good because, you know, we should be discriminating against all these other,
(···0.8s) these other things. But the ESAs were a little hard for me to swallow in the beginning
because the minute somebody, the minute you tell somebody that they have to pay pet rent or a
pet deposit, they said, oh, but I, but it's an e s a, you can't charge me that.
(···0.7s) So, uh, anyways, next slide. We're just gonna go over some, (···0.7s) some real blanket.
(···1.1s) What you can't can and can't do, um, refusing to rent or sell housing. Um, refuse to
negotiate for housing, um, otherwise making housing unavailable. So if, if they fall under any of
these categories, you can't refuse to rent or sell the house, house to them.
You can't refuse to negotiate for housing. Um, all of a sudden decide, you know, oh, this person's
coming up and they fall in one of those categories and you know, (···0.7s) all of a sudden the
house isn't for rent anymore. You cannot do that. Uh, set different terms, conditions or privileges
for sale or rental of a dwelling. So if (···0.6s) a person falls in any of the F H a, you know,
protected classes, you can't set different terms for them. So, you know, you can't say, you
(···1.1s) know, you have to sign a rental contract for 20 years and you know, you have to pay me
an extra $2,000 a month, you (···2.0s) know, make it so it's absolutely impossible.
You, you can't set (···0.6s) different terms. You know, everything has to be the same across the
board. Um, provide a person different housing services or facilities. So, (···0.6s) you know, I
don't, I mean, I guess you'd have to get some real creative or extreme, but I mean, I don't know,
different housing services or facilities. So, you know, again, (···0.6s) you gotta treat everybody
the same.
You know, you, you (···0.5s) can't appear to rehab everybody that's of this race versus this race
and rehab their houses and leave the other ones in the, in the slum side. And, you know, and
everybody else gets new stuff in the other side of the duplex. You know, you really have to be
careful, um, with that kind of stuff. Or somebody can say that you're discriminating gets some,
they actually say that 60%, I can't, I don't mean to keep, it's like toilets or plungers and toilets.
The e s ESAs, they say that ESAs are 60% of the complaints that f h A gets.
So of all the complaints that f h A gets 60% of 'em are because (···1.0s) tenants or, or (···0.8s)
prospects, um, you know, it could be somebody that is already renting from you, who gets a dog
and doesn't tell you, and then says it's an e s a dog. You know, they say that 60% of their
complaints are about e s a dogs and landlords not accommodating.

E ss a dogs. That's a lot. Um, falsely denying that housing, falsely denying housing that's
available for is available for inspection, sale or rental. So again, you can't deny (···0.6s)
inspections, sales or rentals for, you know, anybody in these categories, any, any of the protected
class (···0.6s) make, print or publish any notice statement or advertisement with respect to the
sale of rental or dwelling that indicates any preference, limitation or discrimination.
And actually, if you have an office, you have to have the fair housing sign up. So you know,
those of you who have, uh, four units or less. So those of you that are just starting, you actually
are exempt from the Fair Housing Act. So you don't actually have to comply with the same rules
as some of us. So, um, next slide. (···0.5s) Using different qualification criteria (···1.1s) of an
application or sale rental standards or procedures such as income standards, application
requirements, application fees, credit, credit analysis, sale or rental approval procedures or other
requirements.
Again, you have to give that same application to the same people. It doesn't matter what color,
religion, anything, everybody gets the same thing across the board. Everybody gets a gold star.
That's just, that's just what it is. And you'll keep yourself out of a lot of trouble doing that. Um,
application fees. You can't charge somebody a 35 application, $35 application fee, (···0.7s) you
know, and then charge somebody else a $75 application fee because you don't like (···0.7s)
that.
I don't know, they're Jewish or they're Baptist or whatever. Um, you, you can't do that. So again,
everybody, everything's the same. Um, credit analysis, everything just has to be the same. Um,
evicting a tenant or a tenant's guest based on any of the protected classes, can't do that. (···1.0s)
Harassing a person because of any of the protected classes. Uh, can't do that.
(···0.8s) Fail or delay performance or maintenance of repairs (···0.6s) and or repairs. So, you
know, just because you don't like somebody because they're, you know, maybe in one of those
protected classes doesn't mean that their, your main, their maintenance gets to wait because
(···0.7s) you don't wanna go help them or you don't wanna go fix something. So, or you just
don't, don't fix it at all. Um, imposing different sales prices or rental charges for the sale or rental
of a dwelling. Um, again, (···1.1s) can't do that.
Uh, every, it's gotta be the same across the board. (···0.8s) Limiting privileges, services or
facilities of a dwelling. You know, we can't, at the apartment complex say, you know, only
apartment or building one, uh, can use the dog part, but nobody else can use it because we don't
like whoever lives in the rest of the buildings. Um, you just can't do that. Um, discouraging the
purchase, a rental of a dwelling. So, you know, it's basically fair housing, fair housing, just the
same across the board. Treat everybody the same across the board.
Keep yourself outta trouble. (···1.2s) Next slide. Assign a person to a particular building or
neighborhood or section, uh, of a building or neighborhood. So you can't say, okay, I'm gonna
put all the Mexicans in this building, all the whites in this building, all the, (···0.9s) you know,
Asians in this building and all the Puerto Ricans in this building. Uh, you can't do that. You can't,
uh, you know, as a, as a real estate agent too, you know, you, you can't push, you know, okay,
you can't say, you know, you're Puerto Rican, I'm gonna push you to the Puerto Rican
neighborhood.
You know, like in New York, you see all the, the different blocks that have all the different, uh,
different, you know, like Puerto Ricans or, you know, whatever, all the different, I don't really
even think we live in a world like that anymore. I don't think So. Maybe, maybe this world was
way in the sixties and the fifties and the forties and stuff. I don't think so. I'm out of everything.
You've talked about my problem more than anything else is somebody telling me I gotta let a
dog live in my apartment. That's, and that's, yeah, That is the biggest problem I have with any of
it, because I really, you know, I know all of it exists out there, but I don't see it.
I don't ever see it. But don't you think this is adopted because of all that? I'm sure these, those
were put in place. I Because of it, maybe. I don't know. I I, I've run a company my whole life or
accompanies my whole life and you know what? I just want the best person for the job. That's all
I want. Mm-hmm. I want the best person to rent my apartment that I can find. That's all I want.
Somebody I can pay somebody that pays their money and gives just no trouble whatsoever.
That's, that's all anybody wants. I mean, yeah. (···0.6s) Yeah. (···0.9s) So, uh, assigning a person
to a particular building or neighborhood or section of a building, kind of same as before, you
know, it's gotta be (···0.7s) same across the board.
Uh, unless there's a real reason why I can't put, you (···0.7s) know, (···1.0s) my cousin or hey in
building two, because you know, he does, he's not the same shade as the other Puerto Ricans in
there or whatever. Like you, you can't do that. You just, you know, if they want apartment
(···0.5s) in building four and you know, that's where they wanna be. Unless there's some reason
why they can't be in there, it's rented or whatever.
There's, there's no reason for me to tell them no. (···0.9s) So for profit persuade or to try to
persuade homeowners to sell their homes by suggesting that people of a particular protective
characteristic are about to move into the neighborhood block busting, that was the word I was
looking for earlier. Um, we can't do that again. (···0.9s) People are gonna live where they're
gonna live. Uh, you know, that they have to make that decision, but it can't be, we can't push
them based on, you know, religion.
You know, all the protected classes. Race, color, religion, sex, disability, familiar status, uh, L B
G T Q or, or like the kids block, like (···0.9s) you, you don't wanna live over there. There's like a
billion zillion kids over there. That's a bad place to live. (···0.7s) Or, or that's a dog block. You
definitely don't wanna be over there. That's just, Well, if I was moving into an apartment
complex, I would love for somebody to tell me that's the kids' building. I would say, I want to go
to a different building. (···3.5s) So Been there, done that.
Got my trophy. Oh (···0.6s) goodness, I'm done with that. (···0.5s) Refuse to provide or
discriminate in the terms or conditions of homeowners insurance because of race, color, religion,
sex, disability, familial status or national origin (···1.0s) of the owner and or occupants of the
dwelling. Again, you know, this is all pretty repetitive. It's basically don't discriminate. There's
protected classes. Know your protected classes 'cause it is important. It will get you in trouble if
you do not know your protected classes.
Uh, just treat everybody the same. Uh, treat people equally with respect. Um, it's, it's just the
right thing to do. Deny access to or membership in a multiple listing service or real estate brokers
organization. Again, can't do that. Do We have any, um, noise complaints? We have a lot of
music noise complaints and stuff like that where, at our apartment complex. Mm-hmm. (···1.0s)
There's been a couple times. I guess I guess that's better now that everybody has EarPods and
stuff. They can listen to their music loud and nobody else has to listen to it.
So that's a, that's a good thing. So I'm just, just, just asking. There's been a couple, I mean, really
you think about it's been a year and a half (···0.9s) almost. Mm-hmm. A little over a year, I
guess. You know, there's been two (···0.6s) when I've been there. I have, (···0.9s) I have actually
asked people to be aware of the music as they come in. 'cause you know, they've got the
thumping music and you know, people have said stuff to me, but twice it's happened twice with
all the tenants that have been in and out there, I mean, two times. (···0.7s) So it hasn't been bad.
Hasn't been bad at all. Um, so next slide. Ain't nothing I like more than a pull up at a red light in
somebody else's car. Make my brains vibrate as I'm driving (···3.1s) Harassment. (···0.8s) So
this is Winston section. (···2.3s) What you mean? I'm just joking. The Fair Housing Act makes it
illegal to harass persons because of race, color, religion, sex, disability. Familiar status or
national origin?
Again, same. Same thing. No harassing among other things. This forbid. Sexual harassment?
(···1.4s) No. Sexual harassment, please. It's bad, bad, bad, bad. Um, you wanna be real careful
with your 10? You know, my son, uh, just got his first rental (···0.9s) and (···0.5s) you know, of
course I'm probably overprotective because he is my son, but I was dreading, dreading, dreading,
dreading him renting to a single (···0.8s) female. (···0.7s) Not that I felt like my son was gonna
harass her, but you know, (···0.9s) you just worry about that, that dynamic and being sued and,
you know, his first time as a landlord having to deal with any of that or, you know, being careful
and how do you deal with maintenance.
You know, you're gonna go in there and you know, if she's alone. And so, I mean, I, (···0.8s) he
just got his first tenant (···0.7s) and, uh, 30 minutes ago. Yeah. 30 minutes ago, literally. And,
uh, he, (···0.7s) it's, it's, it's a male. So I was super excited.
I was like, phew. I was gonna say, I thought it was like military guy he rented to, It was a
military guy he rented to. Okay. Yeah, I was just wondering why he was going off with a woman
thing. No, because there was, there was I, well, there's women that apply. Um, you know, but
you know, you worry about that, you know, sexual harassment. I mean, (···0.6s) you're alone
with somebody and you know, you can say they sexually harassed you and oof. Well, we own,
we own a trailer park also in, in the trailer park. (···0.7s) I used to get all kind of crazy stuff
(···0.6s) and different pro propositions from women.
(···0.7s) And finally I (···0.9s) just quit going to the trailer park altogether. I said, I'm not going
there at all because I don't need that garbage in my life for sure. And I don't need any accusations
about anything. And that was at least 10 years ago. Mm-hmm. I just, I didn't go there for
anything. I didn't go there to collect the money. I didn't go to the check owner. I didn't go there. I
just stayed away from it. That's really more for the men. I think we went like two years and I
didn't even drive by at one time. Mm-hmm. And then we went over there for something (···0.5s)
and I said, okay, we need to get a few things taken care of. But, (···0.9s) but I don't, you know, I
think we live in a world now.
I just don't trust it. I don't trust. Mm-hmm. I don't trust anybody anymore. Because somebody
can accuse you of something. They can say something to you and you are guilty. Hey, how
about, how about I do this sexual favor for you? You cut my rent a little bit and you say no. And
they say, well, he asked me to do a sexual favor for him to cut the rent. Next thing you know,
you're in jail and proving your innocence. (···0.8s) I would also, I mean, I would protect myself
from stuff like that. So, so typically (···1.3s) if we're doing any kind of tours or anything like
that, if it's, we try to make sure, you (···0.7s) know, if it's a couple that both of 'em are there,
obviously also just to make sure they're both in agreeance with, you know, that they like the
place that, you know, they're okay with the price deposit, our stipulations and rules and
regulations.
Um, but the other, the other reason is, is to decide, you know, we don't want Darren, our office
guy to go to, uh, house (···0.8s) or single family, any, any of our places (···0.8s) and be alone
with a woman.
Just, just because it's, it's that extra protection. So we have Tara go with them, so they go
together. Uh, if, (···1.1s) you know, I think I'm even more comfortable with, is it time. Okay. So
I'm even more comfortable with Tara and I going alone (···0.5s) versus a man going alone. And
that's kind of a double standard. Just Another person. Most people, just another person. Let's just
pick that up on the Yeah. The Next video. Yeah, we'll pick that up later. Um, and so we will
catch you on the next video.
(···0.8s)
(···3.0s) Welcome back. (···0.5s) We're back. So, we had talked about, uh, inspections in our last
video. Uh, we're not really gonna go over that a whole lot except inspections are good. (···0.5s)
You should expect your property management company to do inspections as well. They tell a lot
about your property and your tenant. Um, and any (···0.5s) situations that immediate addressed
or maintenance issues that need to be addressed. So, (···1.0s) the slide that we have to have up is
your professional property management. (···0.7s) So (···0.6s) really you (···0.7s) should, you
should expect more than your property manager just to show your space, (···0.7s) have leases
signed and collecting rent.
If it was that easy, we'd just do it ourselves. So (···0.7s) also their responsibility should include,
you know, maximizing your net income, um, achieving any objectives you have, any
maintenance issues that you have or wa want to address. Um, preserving and increasing the value
of your property. Bottom line, they just to keep that money coming to you, you shouldn't have to
worry about it, and you shouldn't find a reason to have to replace them.
So, really, in (···0.7s) paying all those fees that we talked about and negotiating all those fees
that we talked about, you should be comfortable knowing that your property's taken care of and
they're placing good tenants into your properties and maximizing, you know, whether it's the, the
income coming in or bringing in good tenants. And so you don't have to worry about it. And you
are paying fees so you can move on with your life and find more properties or (···0.6s) do
whatever you're doing with all that other time.
And their, their ability should be to help you do better, to help you make more money, to help
you be more successful, not just about them making more money on their fees. (···0.9s) Yes. So
the next slide we're talk about financial reporting. Things that you should expect to see from your
property management company. (···0.7s) If you have one. Um, you should see a budget
comparison statement, cashflow report, profit and loss statement. Hold on One second. Hold on
one second. Okay. (···1.5s) He's trying to get to it. (···1.5s) Oh, (···0.9s) There we go.
There we go. There we go. We found it. We found it. (···1.0s) Alright, So, (···0.7s) so you want
to see these, (···0.7s) What are these? (···1.0s) Well, there's lots of what we talked about. Cap.
What, What is, what is budget comparison statement. So, if, if you set a budget for your
property, you wanna see (···0.9s) what, what you've set and the actuals. So you're, you're looking
at comparisons and what, (···1.5s) Every month, every quarter, once a year. It depends On what
your goals are, what you wanna see.
But I mean, essentially monthly, quarterly, yearly, you know where you are in that fiscal year.
(···0.7s) You wanna know where you are. (···0.5s) You wanna know where you've been, and
you wanna know where you're going. (···0.8s) If there's any spikes or trends, you know, what,
what is that? (···1.0s) What happened? Um, so it, it does tell a lot (···0.6s) what you need to
change. What, you know, (···0.8s) if, if there needs to be more maintenance because a property
is older or, you know, it does, it does tell a lot.
And if, if you keep in your old, your old budget comparison statements, you can look at where
things were last year, (···0.5s) six months ago, three months ago, where they are now. And it just
really lets you see if any line item is, and you go through that budget comparison statement, line
item by line, item by line item. (···0.7s) And anything you don't understand, you ask questions
on. If all of maintenance is in one category, (···0.7s) if everything with maintenance is one
category, and you're running a thousand dollars, a thousand dollars, a thousand dollars, $1,800, a
thousand dollars, okay, I wanna know why.
What is it that one month is $1,800? (···0.6s) And (···0.6s) starting out, you should know why
every month is a thousand dollars. You know, what does that include? What does that a thousand
dollars include? There should be no gray area (···0.7s) in your, your comparison statements. So
you can know how much money is being spent. If you have anything, it's your money. It's your
money, not theirs. So if you have any questions, you should make certain that those questions are
answered. Now, don't call 'em for the same thing every single month. Well, I wanna, I didn't
even know what that a thousand dollars is.
If it's a thousand dollars and it's gonna be very repetitive, then understand, okay, I got a thousand
dollars, (···0.7s) it goes up to $1,100. Okay, I can probably live with that right there. It goes to
$1,500. I wanna know why. I wanna know why it went up $500. (···0.6s) And you shouldn't
really even have to ask why they should be giving that to you. But if they're not giving it to you,
you should insist that you get those reports so that you can see what's going on in your property,
how much, and don't let them include, if you're gonna have a maintenance cost of $300, don't let
them tell you, okay, you had a maintenance repair of $300 and a hundred of that.
$300 (···1.9s) is their fee that they charge. To get somebody out there to fix that. You want to
know how much they're charging you on their fees separately from the statement (···0.6s) of the
actual company that did the work. (···1.9s) Talking about maintenance fees, um, pest control.
You do want, you do want to be able to see these items line by line like he's talking about.
(···0.9s) You know, pest control is something that sometimes they'll do.
And real as a property owner, I know in our contracts within the first seven days and within the
first 30 days, we'll treat any kind of pests or whatnot. But after that, it's a responsibility of the
tenant. So if that's something that you don't wanna be responsible for, you don't wanna pay for,
you (···0.9s) know, the, the pests guy to come in monthly. 'cause there's issues with, um, a, a
fourplex, then you need to make sure that you talk to your, your, uh, property management
company.
'cause you know, that gets costly. You know, they change (···0.5s) lawn care maintenance, uh,
you know, that could go up. They could change change services to another company. You know,
you'll see that rise and, you know, wonder why you're going over budget. So it's just good to
look at that, see where you're going over, see where you can save, you know, but they should be
doing that. They should be (···0.9s) being aware of that, following the budget that y'all set. So go
(···2.4s) ahead. (···1.1s) Go ahead.
Cashflow report. Yep, go for it. (···2.0s) The sure. Cashflow report. Um, profit and loss
statement. Two, two very important, uh, pieces. You wanna know what your cash flow is. You
wanna know what your profits and, and your losses are. I mean, they're, they're very detailed.
Uh, you know, they should understand all those. Be able to explain any differences in them. Uh,
operating budget. Now, if you're using a (···0.7s) third party person to do your collecting and
they're sending you a profit and loss statement, (···0.7s) and you do not know what you're
looking at when you're looking at that profit and loss statement, then go sit down.
They can explain it. You go sit down with an accountant, go sit down with somebody that can
teach you the proper way to read your profit and loss statement. Don't just take it and say, I can't
read it. And put it in a drawer and don't worry about it. Find somebody that can teach you what
you're looking at. (···0.6s) Find somebody that you actually understand what you're looking at,
(···0.9s) and then you figure it out. (···0.9s) The cashflow report's the same thing. (···0.6s)
Understand how that cash is flowing.
We mentioned, we mentioned a game earlier. Cashflow. Cashflow. (···0.5s) That is a great game.
It'll help you understand a little bit more about your profit and loss statements. It'll help you a
little bit more about a, a cashflow report. Help you understand (···0.6s) a balance sheet (···0.7s)
and, and, and how your, your budget should work and how everything affects everything else. It
is a cool game to understand how somebody spends more money here. How does it affect you?
Affect you in five other places mm-hmm.
And your finances, because it doesn't just affect you in that one place. It affects everything you
do for the whole year. It affects everything. And you don't have to understand it all. But if you, if
you, if you can get somebody to (···0.7s) on your power team, on your team that understands it,
that can help you with that, then you know, that's a good thing. Like he said, talk to an
accountant. They can explain that to you. You don't have to be the expert. You don't have to go
back to school. You don't have to have a degree. Um, there's, there's people out there that you
can talk to about what that all means. (···0.8s) An operating budget, uh, that's something that
you'll set early on.
Um, you know, at the beginning with them, they should be able to explain that operating budget,
um, for your property or for your properties, um, your return on investment. So, hold On a
second. Talk about the operating budget. Go For it, babe. (···0.8s) So, for the operating budget,
(···0.6s) what you're gonna do is you're gonna create a, a, a line item by line, item by line item
budget, (···0.5s) how much money you gonna spend to cut the grass this year. How much money
you gonna spend for water if you're buying, if you're paying for water, how much you gonna
spend on electric, and, and how much you gonna spend for electric, and how much you're gonna
spend for water.
That, that, that is also included in your vacancy factor because mm-hmm. If you factor in, in that,
you're gonna have an 8% vacancy factor, then you also need to factor in for that 8%, which 8%
gives you almost one full month. Prob probably on a, on a, (···1.0s) well, depending on how big
of, of a accomplish you're, yeah, you gotta take that vacancy factor and find out how many units.
It's, (···0.7s) so if it's one unit you need to budget in for full utilities for that one unit for a whole
month.
Because when that tenant moves out, you're gonna need electricity on that. You're gonna need
water on that right there. Do some cleaning in it, get everything taken care of. Uh, we, we prefer
to keep our units conditioned so that we don't have a bunch of expansion in doors, expansion in
molding and stuff, and start having things hang up on us. That's gonna cost us more money in the
end. But That when you, when you're giving tours too, your units will (···0.9s) sometimes smell
funny. Mm-hmm. So that's, that's a deterrent. So you don't want that.
Um, you don't want people freezing to death, I guess. You know, you want, you want to be able
to (···1.0s) take somebody a unit or your house that you're renting, your property manager that's
going to your house, and (···0.7s) it's a good environment so they can imagine themselves there.
And how much, how much is that gonna cost you, you know, how much does it cost you to do to
gutters? How much does it cost you to clean your air conditioning coals? How much does it cost
you to, to service your water heaters on a yearly basis? How much does all, all of that stuff needs
to be budgeted out? And, and, and lawn services may only need to be budgeted out four months a
year, six months a year, three months a year, depending on where you live.
(···1.4s) And you throw it in the budget and you look at that budget line item by line item each
month, and you, you ensure (···0.7s) that in the end that you're not gonna have a ton of expenses.
That you don't know what is what. And you pay attention to that. And you control (···0.6s) every
bit of the flow of money that is coming into the apartment complex or into your house and going
out of your house. Where did that money flow to? If it ain't flowing into my pocket, I wanna
know where else is it going?
And that budget comparison will help you too. So, um, lots of stuff to look at. It's not as, it's not
as overwhelming as it looks. Um, but it's important information as you, as a property owner
(···0.6s) should have. And you should be familiar with it so that, you know, when you're talking
to your property management company, you can see the red flags or things that can change, or
things that you can move around to, to help your, your bottom line.
So (···1.0s) return on investment, um, hopefully your property manager is familiar with return on
investment. That's part of your pre-screening questionnaires. Uh, we've (···0.8s) gone over return
on investment. Do you wanna add more to that (···1.0s) backtracking of the videos? Well, I think
you should, you should be doing your return on investment numbers every single year. So you
want to know what that, what that cap re is every year. You want to know, reevaluate what are
you gonna have. And then every single month I'd be looking at it and saying, okay, what's my
rate of mm-hmm.
What's my, what's my rate? What's my rate of return? Good practice. Good practice. Even if
somebody else is managing your properties. Um, break even analysis. What is that calculation
we use with, with, um, Rick? That number, (···0.7s) the breakeven. (···1.1s) Do you remember?
That was easy. It was super easy to show people. Well, it was, um, that was like a (···0.8s) 0.07,
but the number changes changes. So that was, that was more on purchasing a piece of property.
You talking about the let Was break even for rent.
Huh? It was breakeven for rent and your break even analysis is gonna tell you where you break
even with your property. Uh, but there was, uh, I'll have to come make sure that we include that
at some point or put it in another video. Uh, there was a, a break even number that was, (···0.8s)
that was for even the rents. 'cause when you want, when you talk to the Property manager, there
was, there was an algorithm. So yeah, so the algorithm that, that we was using at the time, and
the al this algorithm changes (···0.9s) as (···0.7s) we, we, (···0.6s) the rents go up, rents come
down, property values go up, it changes, which rents don't come down, but it changes as all your
numbers change.
So, so we started out with like a 0.007 as a, as the algorithm number that we was using. And you
multiply that time to purchase price, and that's how much money it takes. That's how much
money you can spend on a monthly basis to break even. (···0.8s) So what that number is now, I
think the last time I did it, it was like a 0.008. Mm-hmm. I don't, I don't know, I haven't done it in
a while, but you'll, you'll listen to a lot of people to say, I invest using the 1% room as long as my
w rent bring in 1% of what I pay for the property every year.
I'm buying that property. Don't use that. Do not use that. We will teach you how, and we have
taught you how, and we will teach you again, how to figure out your numbers. Don't go with
some stupid 1% rule. It might be a good rule to look at and say, (···0.9s) I'm not calling you
stupid if you use it, but I'm just trying to explain so that, so Why don't, why don't you like it?
Well, I'm, I'm saying that (···1.0s) as I'm even passionate about it. If you can hear the different
sound in my voice, (···0.6s) I don't, I don't want to see anybody listening to this video lose
money. I don't see anybody lose money. So (···0.6s) I'm giving you, we have given you already
on the videos that, that proceeded, these right here methods to look at and figure out what do I
have to have to break even on my money? Sometimes that 1% rule works great, but you buy a
property that has a lot of repair work that needs to be done to it, a lot of different things that need
to be done to it.
And the 1% rule does not work anymore. The 1% rule may be something that say, Hey, if it falls
in that rule, I'm definitely gonna go look at it. (···0.6s) But it doesn't mean you should buy it if it
falls in that rule. Because (···0.9s) let's say I, I had a piece of property in Russellville, Kentucky,
(···1.5s) trust me, by the, by the way, I bought the property, I could have probably used a 2%
rule. 'cause the, it was, it was awesome. (···0.7s) But the problem with that particular city is they
were bringing their from Russellville, Kentucky to Missouri, they were bringing in their water
from Missouri, Shipping it in, (···0.7s) And they were charging to me.
It was costing me $4,000 (···1.0s) for a water bill on a trailer park (···0.7s) a month, every single
month. $4,000 on that water bill. So if I would've went in (···0.8s) blindly, which I went in
blindly anyway because I had no real estate education when I did it. And I lost my behind on this
three on, three apart on three, um, trailer parks. Trailer parks, because I did not do the proper due
diligence because I did not have the education that I needed.
So (···0.8s) the same thing goes with the 1% rule. You have to do more due diligence than just
saying if it meets the 1% rule, it doesn't. The break even analysis that we were just talking about,
that's a great opening point to look at and say, okay, if it makes this much money, then I'm gonna
have, I'm gonna be able to make money If it hits this percentage, the the analysis is 100%
correct, but did you do your paperwork right? Because the way the breakeven analysis that she's
talking about is (···0.6s) that's taken what you're build what you're buying and it figures in
everything.
If you have capital improvements that need to be done over the next five years, it's figured in
there. If you do all of your numbers right, you do all of your maintenance that needs to be done
now and the maintenance that needs to be done over the next five years, (···1.0s) if you do all of
that stuff right, then those numbers will work 100%, they'll work. (···0.8s) But if you miss that
right there and you don't, if you want to use that 1% rule, then you need to add in all of your
repairs and maintenance that you're gonna do over the next (···0.7s) five years.
You need to know if they're serious stuff. I gotta replace the, the water heater's seven years old.
The average life of a water heater now is about eight years. That's it. So you got, you're gonna
replace that water heater in the next five years. I replaced my water heaters before they break if I
can, you know, that way. I mean, we rehabbed the house the other day. The water heater was
only five years old. I probably could've got at least another two years out of it, but I went ahead
and replaced it because I don't want that water heater to break and ruin.
I was putting in brand new flooring in the house. I don't wanna deal with having to replace the
flooring that I put in the house. I wanna know that it's right. So, so you have to put all of those
expenses in there before you figure on a 1% rule or before you figure a break even analysis. You
can, you can trust those numbers as long as you put in the proper numbers, you know, garbage
in, garbage out. That's what we get. So just, just be very careful. Run your numbers and run 'em
where you gotta actually write everything down and you can see what you're dealing with.
(···1.2s) I have some kind of a, you you wanna know your numbers before you start questioning
a property management company. 'cause you want to know that they understand too, because
you are giving your (···0.7s) property over the, to them (···0.9s) hoping that you know, they're
gonna take care of it and (···0.8s) make sure that it's as profitable as possible. And if you have
run your numbers, I would run my numbers with my property management company and say,
you know what? This is what I have figured for repair maintenance. Do you have an issue with
this number? (···0.7s) And see what they say. (···0.6s) This is what I've seen in the property
needs to repair.
Do you see anything outside of that that needs to be repaired? And let, let you know, hold their
feet to the fire on piggybacking on you and saying, no, all your numbers look great. Okay. Then
a year from now, whenever your stuff goes up, I wanna know why, if we're in agreeance right
now, that my numbers are right, that I've taken everything into consideration, needs to be
repaired. I wanna know why your prices went up. (···0.8s) And, and that's, I think that's, they'll
come fair and that's legitimate. And They'll, they'll come walk your property. Um, if you know,
you're, as I'm assuming that the property management company that you go with has experienced
and you know, they'll come walk your property.
They'll tell you what is less desirable and what's (···0.8s) more desirable. And, you know,
sometimes you're willing to fix things and sometimes you're willing to take their advice and
sometimes you're not. Um, but they should know all this and how it contributes to your bottom
line. Okay. We're gonna move on to the next slide. Yep. (···3.3s) Ethics, um, respect, integrity,
honesty, all those important.
Whether we're property managers, property dealing with our own properties or whether it's, why
is That important? It's important that, well, you're going into laws now, (···1.3s) you're going
into how you treat your tenants and, and how your property managers, you know, or (···0.6s) the
property management companies treat them and how they're dealing with the laws and what their
knowledge of the laws are. And if you're gonna property manage your own properties, um, you
need to be aware and, (···0.5s) and do all these things as well.
I think that re yeah, I think that respect goes across (···1.3s) all bases. I mean, I love to deal with
people that have respect for other people. You know, I don't wanna deal with somebody that's
gonna gonna yell at me. I want to deal with people that I can trust that they're honest, that I know
what they say is exactly what they're gonna do. 'cause the minute they don't do what they say
they're gonna do, (···0.5s) you know, in my eyes, they're just a liar. (···0.6s) And I struggle with
that right there. (···1.1s) What are our ethics, you know, if they think it's okay to, to steal, it's
okay to steal the little things.
(···0.7s) If it's okay to steal the little things they're gonna steal else. And it's okay to steal the big
things if they think it's okay to walk in in their bank and, and write a check and then walk out

with a pen because it's a really nice pen and the banker don't, you know, the bank can afford it. If
theft is theft and that's theft, if they're okay with that right there, then they probably don't need to
handle your money because the miniature, you're not looking and you turn your back on them,
you're gonna be worried about your money because it's gonna be disappearing.
Yeah. You want, you do want a property management company that holds all these and that their
employees have value in all these, you know, they, they're really, they're, they're preaching this, I
guess, um, so that your tenants, you know, that the tenants that are coming in and outta your
property, you know, I, it it makes for long-term tenants. And if you're finding a property
management for company, for a (···0.7s) hundred unit apartment complex or a 200 unit
apartment complex that you're buying or you have bought or that you own, then (···1.0s) it's nice
to know how do you hire people?
(···0.6s) You know, what are you, what are you, what, what (···0.7s) scrutiny are you putting 'em
through to find out what kind of people they really are? Mm-hmm. You know, how do we, how
do we know? I mean, (···1.4s) we had somebody show up to clean our house here recently, and
they show up to clean our house and they're talking about how somebody cheated the
government, one of their friends cheated the government out of the P P L program or whatever it
was for the payment, (···0.6s) payroll payment, loan protection, whatever that was. So, you
know, they didn't even own companies, but yet they created companies, two different friends of
theirs and, and both of them got in a $40,000 range of money from the government.
If you think that's okay, then you and I, we don't even need to have a conversation because you
are definitely not a person that I wanna fool with. (···0.7s) And, you know, no, they did not clean
our house either. (···0.6s) But, So I think there's a lot with pay (···1.4s) backing on that. I think
there's a lot to be said with conversation, uh, with your property management company, the, the
property manager that you're gonna deal with who's gonna be dealing with your property, uh, just
in conversation, you know, by the things that they say, the examples that they use, you know,
like he was saying with this gal that came to the house, uh, yeah, no, we did not call her back.
Uh, if you think that's okay, like that just goes (···0.9s) against everything that we believe. So If
you're willing to cheat somebody outside of business, if they're willing to cheat somebody
outside of business, they're willing to cheat you. Yeah. And if you're willing to cheat them outta
money, then you're willing to cheat somebody outta money and may need to check yourself. Uh,
it, it ethics goes a long ways and it means (···0.6s) more to me than most of the stuff in my life
means.
I mean, it means a lot. (···0.8s) Yeah. And, and if all this stuff, I'm assuming all this stuff will be
important to most people, uh, I guess I shouldn't assume, but, uh, it, it is, (···0.8s) I really, really
believe, not that every tenant will be perfect, but I really do believe that if you treat people with
respect and honesty and integrity and you're transparent, uh, whether you're doing it for yourself
or you expect your property manager or your property management company to do the same, you
will see a big difference in the way that your tenants treat your property.
The, the longevity of your tenants, uh, the things that they'll tell you, uh, because they wanna
protect your property or, you know, they'll refer maybe an, a another tenant for your, whether it's
your apartment complex or another property you have. So I think it's good to, you (···0.6s)
know, do all these things. (···2.2s) So (···0.5s) Next Slide. Next slide. Yeah. (···1.7s) So, so one
of the other things that your property manager, um, at your property management company
should consider is seasonal variation.
(···0.8s) So whether they're custom or, or nature caused by manmade, like construction or
whether it's weather stuff, you know, what, how does that affect your, your real estate economy?
You can plan ahead, make adjustments, whether, and a big thing is, you know, move in, move
out times you don't, most people don't wanna move in the dead of winter, you know, depending
on where you're at. You know, Minnesota, I would not wanna move during the wintertime. Um,
here in Tennessee, not so bad.
Still not fun to move in. Uh, so, you know, (···0.7s) making sure that (···1.0s) you're preparing
for those dips and months, um, making sure, you (···0.5s) know, leases (···0.7s) like six months
leases. People have, have wanted to sign six months leases with us, but we won't do it because it
ends debt in the debt of winter. And we try to explain that to people so people understand. Um,
just (···1.4s) Really, I don't, I don't like any lease that expires (···0.5s) in the month of December
mm-hmm.
Through the month of at least March, at least the beginning of March. (···0.9s) And the reason I
don't want anything to expire during then is because whenever it expires, I gotta heat (···0.6s)
that building that whole time. And around here to heat the building is expensive. Mm-hmm. So
if, if they're, if they're coming in and they're signing a lease and that lease is gonna put them right
in (···0.6s) December, December 31st, their lease ends, or January the first, or whatever their
lease ends, (···0.5s) I'm gonna try and talk them into, (···0.8s) maybe give them a little bit of
incentive somehow, maybe a little bit off of their deposit, maybe a little bit, a little bit of
incentive.
Something to try them, get them to sign. Maybe instead of a 12 month lease, you sign a 14 month
lease for me, or sign a 15 month lease for me. If you're willing to do that right there, I'll cut you
some slack and, and something somewhere else so that I don't have to incur a $300 electric bill to
keep an apartment or a house warm in the winter time. So do what you can to control your cost.
And as you look at dealing with super hot summer months or super cold winter months mmhmm.
What is the cost to you for that particular piece of property to be vacant? (···0.8s) So just,
you know, making sure that your property manager, (···0.7s) property management construction
company, uh, or construction property management company, excuse me, uh, is aware, you
know, asking 'em, you know, what do you do during the winter time? You know, what (···0.6s)
kind of specials? I mean, just, just pick their brain. Ask them, uh, see what they say.
Give them suggestions if you like 'em and, and you're trying to negotiate, but make sure they're,
they're aware. This ease variations, it seems little, but it's big when your unit's still (···0.7s)
empty in the wintertime. (···0.7s) So (···0.6s) next factors that (···0.8s) factors affecting the
value of real estate. Um, so there's lots of factors that can affect, um, real estate downturn in the
business economy, uh, can't afford to buy houses more renters is the outcome. So, (···0.6s) you
know, even with all this, even with fact, these factors that are affecting the, the value of real
estate, they always need somewhere to rest their head.
They always need, you know, housing, housing is important. Everybody needs housing, um,
employment rates, people still need housing. So what you're saying is these factors affecting the
value of real estate affect the value of real estate. Mm-hmm. But they don't affect, they don't, the
value of your rent don't. Nope. So you, Um, availability credit, you know, that affects buyers, but
it doesn't, I mean, renters are renters. I mean, it, we, we always have renters.
I mean, the, the rent's not going down. And there's typically not a, a lack of renters out there.
Um, we Have low interest rates right now we're buying property, (···1.0s) building property and
doing all kind of crazy stuff with property because interest rates are so low and mm-hmm.
Demand is so high and rents are so high and everything is great. And, but even with, as you look
on the horizon, it's doom and gloom everywhere. All you hear with people is the market's gotta
crash, property rates have got to come down, this has got to happen.
But if you look through history, (···0.9s) rents are not dropping. Mm-hmm. They, (···0.7s) they
typically don't drop. If they ever did drop, they didn't drop at the rate that this other stuff
dropped. They would just make minor adjustments in the rent to make it happen. And then very
quickly it comes right back up. Mm-hmm. (···0.6s) Large influx of people moving into the
community, increased job opportunities. So, you know, property managers should be aware,
property management companies should be aware of, you know, all these things that we're
talking about. Um, And if, you know, if you know that a large influx of people moving into a
community that should tell you one thing, it should tell you rents are going up.
Yep. If, if there is a serious demand on rental property and there's no inventory of rental
property, rents are going to go up. Mm-hmm. Uh, local government raising taxes, poor schools,
um, still, you still need renters. People still need housing. But all these, all these things, if you're,
if you actually, if you're looking, if you're looking to buy house houses for investment properties,
you could actually go talk to a property management company, talk to a property manager about
the area, because they should, your local property managers should know a lot about the area,
about the schools, desirable schools, um, different communities, different (···0.8s) jobs coming
in and out places.
Uh, whether there's gonna be an influx of people, you know, (···0.8s) growing, you know, at like
Nashville, Nashville pushing out. We know that the outlying areas are, you know, prices are
going up, land is getting more expensive, but, you know, they could be, if they know their stuff
and they know what's going on, going on around them, they could help you find, you know,
those pocket areas or those areas that are growing if you want to invest in more real estate.
So, you know, just not just as a property management company, just in dealing with your, your
property at hand, but maybe even the future properties. You know, you might have a relationship
with them and have properties with them and then decide that you want more properties. So, you
know, you could ask them, you know, I don't know this area, but (···0.6s) can you tell me more
about it?
So, well, We are, we are filming this in June of 2021. (···0.7s) So last year, 2020 was a horrible
year. Mm-hmm. Horrible year. Mm-hmm. (···1.0s) And yet our real estate market here where we
live went up 11%. Everything increased in value, 11%. So everybody would look at last year as
being a horrible year. Everything's gonna doom and gloom, it's gonna drop. Everybody's going
out of business. And I was that way at the first part last year, feeling the same way. (···0.7s) But,
but it didn't, (···0.7s) it it actually went up and everything continued to go up.
And people were poor now than they were then. But rents are more money. Houses are worth
more money. Everything's worth more money. Money. The cost is still driving. Um, I'm gonna
tell you a little secret. Most people might not realize this. That's called inflation, but it's hidden.
(···1.3s) We are not being told that. (···1.0s) But, but everything is still going up. And, and we
have hit 10% (···1.0s) on average. I, I think we've hit over the last four years, on average, if we
include 11% this year, probably about 9% over the last four years.
Every single year in appreciation. Absolutely. So on a hundred thousand dollars house, that's a
hundred thousand dollars then $109,000. And then how much, (···1.1s) Hmm, (···1.1s) What's
the math on that math A month? I Wasn't, neither one of us are good on math, but if you just
keep doing it, you could take the 9,000 that It Yeah. But (···0.6s) Anyway, it's a, it's a lot of, it's
a lot of money that everything is, is rising in value. It Compounds. Yeah, absolutely.
And it all already does it proportionally. So the next slide, the market, again, this is kind of stuff
that we've talked about already on the next slide. Uh, your property manager should know
(···0.8s) occupancy rates, uh, competing properties around you. They should know some, some
knowledge about competing properties around you, um, know about the economy around you,
growth potential. So again, kind of things we've touched on in the last, the last slides. Um, you
know, if there's, you (···1.7s) know, other properties around you, what are the, they should be
able to tell you what their market rents are.
Um, what are they charging, what are their specials? You know, how can you, how can you
compete with them so that, you know, you can all rise together as rents go up because they're not
going down again. Um, So if you were going to buy an apartment complex mm-hmm. (···0.9s)
Would you go talk to a property management company before buying it? (···1.0s) Maybe get
some, get some Information? I think so. I, 'cause I think that they like re even a real estate agent,
you know, 'cause (···0.6s) typically there's real estate agents there. Somebody has a license,
you're gonna know the area, you're gonna know the rents in that area because they help (···0.6s)
listing, uh, rental properties as well.
So it is a good opportunity to get some more information about the area. So if you go, if you go
to a real estate market and they tell you you're looking to buy an apartment complex mm-hmm.
(···0.6s) And they say, well, the occupancy rate, occupancy rate in this area is (···0.6s) about
80%. (···0.9s) So if you have a vacancy rate of about 20%, you better be getting a heck of a deal
on this particular piece of property in order to buy it.
'cause you don't really want to buy properties with a 20% vacancy unless you see a huge, unless
it's an anomaly in the market. Yeah. That particular property, (···0.5s) unless you see that you
can do some, some great repair work to it, do some serious forced depreciation and get them, get
that property filled, there's usually a re a reason why The occupancy, If it's at 80% or 70% or
60% (···0.6s) occupancy, there's a reason those apartment complexes are there.
Usually it's from a lot of neglect and a lot of people that don't care. Maybe it's due to the tenants
that are in there. And then you gotta figure out a way to get some bad tenants out and put some
good tenants in there. Mm-hmm. And, and once an apartment complex gets a bad name, it's kind
of hard to Yeah. To change that name. It's, it is hard co Completely rebranding. Um, I mean we,
we struggled, we didn't struggle with it a lot. We struggled with it a little bit in the beginning,
but, (···0.6s) but it wasn't that anybody (···0.6s) didn't know what we were doing.
We could go a town over or two towns over from where the apartment complex is and walk
through Walmart and people would say, y'all the ones that are redoing (···1.1s) Mountain View,
Mountain View, mountain View Apartment Complex. And, and they would recognize that and
they would say, we are so thankful that somebody's coming in here that's fixing up that
apartment complex because that apartment complex is destroying (···0.8s) this whole community
property values. And, and we would be two towns away from that apartment complex. Mmhmm.
And they still saying that it's destroying their community too.
It was so bad. (···1.0s) Yeah. (···0.5s) And then the competing properties around you, I mean,
they're, they have to step up, which means, you know, hopefully they're cleaning up their places
and, and making 'em nicer. And, you know, I mean, the nicer in areas it is, the easier it is to rent
something. So, well, The momentum with that right there is, I was talking to a, a guy that does
some, some construction force over there. He said that since we've done the apartment complex,
he said they are up (···0.7s) about 40% on, on what they were charging for their properties
before.
So they've been able to, now part of that is because we've cleaned up the area. Part of that is
because rents are coming up. Part of that is because chattanooga's busting at the seams and they
need a place to go. Mm-hmm. Nobody wanted to come to that community before because of the,
because of the crime rate in the community. So (···0.6s) it's, (···2.2s) everything affects
everything when you're dealing with that. Mm-hmm. Kinda like dominoes just kind of all affects
each other. So, (···0.6s) so your property management companies should know the market. Um,
they should know the market really well.
And if they, if they don't, then there should be somebody in there that does. If not, then run. Uh,
next slide is regional market analysis. Again, this is, all this stuff we're talking about is stuff that
your property management company should know. Somebody in there should know. Uh, your
leasing agent should know. Uh, a regional market analysis should include demographic and ec
economic information. This is really good for transplants people coming in from other states. Uh,
at the apartment in South Pittsburgh, we actually do have a lot of people that come in from other
states taking medical (···0.7s) jobs in the medical field.
Uh, we're one of few new (···0.7s) newly rehab, but new apartments in that area. Uh, and so they
have a lot of people, We're the only one in that area. 'cause we gated the whole community to
keep everybody out of it after we finished. We're the only gated community. We're the gated
community. All. Yeah. (···0.7s) So (···0.8s) Now we missed, we missed a ball on that. (···1.0s)
You mean apartment complex? What do you mean? What was the main factor of bringing us of
doing it now?
We, the main factor for us buying the apartment complex was because we had some, (···0.6s)
some (···1.0s) big money that we needed to move to the opportunity and we wanted to move it
without paying taxes on it. So whenever they allowed us to put it into an opportunity zone
(···0.6s) and kick the can on paying those taxes, that was the main reason of wanting to invest in
an opportunity zone. But what was the main reason that we, we chose that apartment complex?
'cause it was a good deal, or (···0.6s) we thought it was, It was a good deal. The main, one of the,
one of the main deciding factors was Google.
Oh, Google was coming in portion, one Town portion was building a $700 million facility. Mmhmm.
So we heard that laws over there and we checked, we went and met with the city. The
city's telling us, yeah, Google's building this facility, it's gonna make everything great. And
everybody we talked to said how great it was that Google was building this facility. How many
rooms do we have from that Google facility? 1, 2, 3, 3 out of 48 apartments. So three out of 48
of, of the units, we got those Google guys.
So (···0.9s) we based our whole facts on that right there. A lot of it on that right there. And that
really didn't affect us at all. (···0.6s) Mm-hmm. Uh, we didn't realize this could been a really big,
that it was a data facility and at most they were gonna hire a hundred employees or so. Yeah. So
it, it didn't bring anybody new into the area. It didn't do anything. But fortunately we had some
other companies that did come into the area and stepped up and, and were moving. So we've
been able to work with them and a lot of development, we've been bringing some people in that
needed a place to stay for a year for, for stuff like that.
And it, it all turned out good. (···0.6s) But, and it's the nicest case. Everything would've been
based off Yes. That would've bad is the nicest place in the, in the two, three towns. Yeah. But
with that being said, if everything would've been 100% based off of that Google facility, we
would've been in trouble being perfect. We would've been in a lot of trouble. Would've been in
trouble and, and could've got ourselves. (···0.6s) And that was not, not doing the research of
whether Google was coming in or not. We knew they were coming in, (···0.6s) but I think the
$700 million facility is what made us look at it and say this is huge.
Mm-hmm. Because that's huge money, (···0.8s) but it really is (···1.3s) hundreds of thousands of
square feet of just storage warehouse spaces that just has computers in it. Computers, yeah.
That's all it has. Yeah. So it's just a data facility. So we were lucky that there was other economy
around. One of the other thing that's really important and that will hold a town back if there's not
enough of is businesses. So lodge is there. Uh, the, uh, there's, Well that boat company, that boat
company brings a lot of people.
Yamaha to us. Yamaha. Yamaha is Yamaha's a factory over there. Mm-hmm. And then there,
there's several other ones that have come in and several other ones that have, have doubled in
size and, and more and more and more are coming into that area. So, you know, in the end it'll be
a huge, it'll be a huge, huge deal for us. Mm-hmm. No, I don't, I've never asked. I, you know, so
that's something I might, I might ask, and I don't know this, I don't, Bradley might know this
answer. Um, I doubt it. (···1.3s) Pip is saying no. But, uh, I wanted to try Airbnbs just because
(···0.8s) there was empty apartments.
And so we made a couple of them Airbnbs and some, some of the Yamaha engineers came in
and out of 'em, they've stayed pretty busy. That was kinda our break into Airbnb outside of the,
the venue Airbnb that we have here in, uh, Hendersonville. But, uh, I just curious, (···0.8s) the,
(···1.2s) if for some reason, like you have a single family home (···0.6s) and you (···0.6s) longterm
maybe isn't working and you're in an area that, you know, you could go S t r, short-term
rental, s t r, short-term rental, I, you know what this business is like working in government, you
have all these acronyms and you forget to explain them and not everybody knows what they
mean.
And so please, you know, if anybody catches me doing that, (···0.6s) I will try to stop and
explain that we'll Keep it on the QT and get it done as sapt. Yes. Yes. (···1.2s) But you know,
like with the property management, none of the property manager or the property management
companies that I talked to did I ever talk to about STR and or short-term rentals.
So what does, what does that look like if somebody needed to (···1.0s) switch over? Have you
heard of a property management company that has taken long-term switch to short-term? If that's
a another game plan for maybe some kind of change? Yeah, totally. I, uh, the only thing you
really have to do is account for a little bit more of the numbers. Yeah. Um, in the sense of now
we have to worry about an occupancy rate.
Mm-hmm. So property managers are gonna have a lot of good information in an area if they're
doing short-term rentals of what the average daily rates are for a particular size of property, uh,
as well as the occupancy rate, because it's all well and good if you can get a ton of money, uh,
for your nightly rate. But if you can only book five days a month, that doesn't work. That may
not be as as well. Mm-hmm. So, uh, doing a lot of Airbnbs myself, uh, over the years, (···0.6s)
it's always been very important to speak to somebody in any new market that I've invested in to
kind of get that baseline.
Okay. So that's how we've even looked at switching long term into short term. Mm-hmm. And
even just looking at any new short term rental markets. Mm-hmm. For sure. Mm-hmm. (···0.5s)
One, one thing they're doing there also was because they were building such a big facility, there
was like 5,000 workers that were all from different states (···0.6s) and they didn't have the hotels
to house 'em, they didn't have the places to house 'em homes. We were rehabbing. We couldn't
get a Hotel. Well, we couldn't help 'em. No. We couldn't get nothing. But the people around the
city started renting out the bedrooms in their houses to the construction workers, everything
crazy.
And they were charging 'em seven, $800 (···0.6s) for one person to stay in one of their bedrooms
a month. Yeah. That was crazy. And if they had three bedrooms, they were renting out the three
bedrooms of different people. They would rent out, they would go live with their other family
members and just rent all the house out there mm-hmm. To people one at a time mm-hmm. And,
and make money. So people took a lot of advantage of that. Right. They still are. I mean mmhmm.
The facility will ne they said that the facility will never be where they don't have at least a
thousand people over there working on construction.
Not, not working for Google, but transient people, construction are coming in, doing
construction over there because even about the time they finish the facility, it's now time to
upgrade because computers don't last that long. Yeah. So, regional marketing analysis can tell
you a lot, tells you a lot about (···0.9s) everything that's going on, all the moving parts, the, you
know, businesses, the businesses I think are super important, you know, for us, because we kind
of miscalculated the whole Google thing. You know, there were a lot of other businesses, um,
that, you know, kind of, that kind of saved us really.
No, It would've, it would've been, it, it, it was good either way. C o v (···0.6s) you know, we, we
went into Covid about the time that I finished up (···0.5s) my portion of it, and Christina had a
start. So she had a start in the, I mean, probably the roughest time in the last 20 years. And we
started her if not longer, to come in and do something like that right there During Covid too. So,
but you know, it actually, COVID actually helped us. I, we actually took that to our advantage
and we had specific office hours, so I was able to split my time between South Pittsburgh and
here and just outside of Nashville.
And so I (···0.6s) actually made that work for me. You know, even with the bad stuff, you gotta
find a way to make it good. So, Well, let's talk about that regional market analysis. A regional
market analysis gonna give you (···1.1s) not what's going on in that town. It's gonna give you
what's going on in that region. So you'll be able to find out things that they're expecting to be hap
expect to be happening in that area. Things that are happening in that area.
They can tell you five years from now what they're planning on doing in that area. You can get a
ton of information that, that really can help you as far as if you're gonna manage a property, are
you gonna be able to, let's say you got a, a big business there (···0.9s) and (···0.9s) you got the
company that's there, let's say it's General Motors (···0.8s) and now General Motors, it opens up
the General Motors can move back from the United States, go back to to Mexico with no
problem, with no extra tariffs on 'em, and they can save a ton of money.
So now you're gonna lose a thousand employees in your area that are gonna leave General
Motors and go to Mexico to work. (···1.0s) What's gonna happen to your economy? It's gonna go
down, what's gonna happen to your vacancy factor? It's gonna go up, go up, you're gonna
struggle for a little while trying to fix that. (···0.7s) And (···0.6s) the more, let's say you live in a,
in a, a city that has more taxes like California does right now, um, so many people are moving
out of California. Well, people aren't wanting to go back in there and fix it.
People don't wanna bring their businesses to a place that's gonna charge 'em extremely high
taxes. They wanna bring it to a place that doesn't. So that's another thing you can be looking at.
You know, what's, what is gonna bring people to your city that's gonna be more tourism, that's
gonna bring over there. (···0.6s) So (···0.6s) you can look at your regional market analysis and
really make some good decisions based off of that. And it, and it's either way, you know, there
(···0.9s) any market you can make money in, you just gotta look at it, (···0.9s) research it and
figure out, okay, under this strategy, what's the best way to go?
(···1.2s) So next is neighborhood market analysis, which is (···0.5s) obviously on a lot smaller
scale. Uh, next slide. (···1.2s) Sorry. (···1.0s) There we go. Oh, almost. Um, so your
neighborhood market analysis, very local, um, maps your local maps, your zoning, uh,
ordinances, building codes, (···0.6s) population. (···0.5s) So a lot of this, you know, if schools,
transportation, economy, supply and demand, utilities, amenities, fiber's really important.
Um, when we were building the apartment complex, there was no fiber. Uh, as we were going,
going through the rehab, they were doing a lot of that. They had gotten grants (···0.7s) and start
putting those in some of those outlying areas. And so we were fortunate that we were part of that
and we were able to get fiber. So, you know, (···0.9s) those things come into play and that we
knew that was happening when we went to the city and start talking to them about, to them about
buying the apartment complex. That was something that came up was the fiber.
Um, so, And you may be saying, how does this affect me? This isn't property management, this
is more buy and hold. This is, this is for people who are looking for property to buy to make
those decisions here. Well, if you're gonna do property management, maybe you don't own that
house yet, but you need to know how to do it and it. Mm-hmm. And if this can stop you from
buying in a bad area someplace that's declining or someplace that you can't get the services you
need, this is all part of it. You may have to still buy the property before you're gonna manage it.
But this is, this is one step in that process that hopefully if you have done another class, you've
heard the exact same thing.
And sometimes we need to hear it several times for it to sing into our brains. Mm-hmm. Or if
you, you know, if you, we are probably, I don't know, our rents go, our kind of sweet spot is
below, I guess what, 16 no more than 1600. (···0.9s) And so if you have a rental, a long-term
rental that is, you know, high-end (···0.6s) or considered high-end of your town, and you know,
the zoning, you know, what if there's a dump that can be next to you or what if, you know,
somebody can put trailer parks (···0.6s) a trailer park next to your, you know, five, six, $700,000
home?
And what if you decide to rent that for some reason, that's not our niche, but you know, they're
trailer parks. (···0.7s) Mm-hmm. Trailer Parks. No, no. I'm talking about renting the other homes
next to if somebody can put a trailer. Park. Park, yeah. We don't rent the home next park to a
trailer park. We're into a trailer park itself. Yes, Yes, yes, we are. Uh, so, you know, I mean,
things like this just know, just know your neighborhood.
Make sure that your property management know enough so that you know that your property
management company (···0.6s) knows their, you know, knows the background, knows, knows
what's going on in the neighborhood. Now, some of that stuff you're gonna go talk to codes
about, Christina was talking earlier about the Chamber of Commerce. The chamber of
Commerce is a, is a great person to get local mouth from, to get different ordinance to tell you
things that are going on because they're trying to bring people in and trying to make people
happy. They're, they're a great resource to talk about when you're doing a market analysis.
And then, and then you can go to planning and zoning and, and get a, a zoning map. Or you can
ask for a city's master plan to find out what they're planning on doing (···0.7s) and Building
Codes online. Man, you get, you get ahead of a huge boom (···0.7s) and you could double your
property value (···0.6s) every six years, seven years. I mean, it's not mm-hmm. It's, it's definitely
not unheard of About timing. (···2.4s) So then property analysis, (···0.5s) next slide. Uh, so your
property analysis allows the property manager to become familiar with the neighborhood, the
condition of the property, and how it ranks in comparison to the surrounding properties.
This is where I was telling you that a property management company should send somebody a
property manager to, whether it's a single family home, multi-family apartment complex, you
know, retail, whatever, they should have somebody that's gonna come out and do a property
analysis. Um, this information is important for an owner to have in order to make better financial
decisions on their property, especially if they are not familiar with the area.
Again, you're relying on your property manager, you should be doing some research yourself,
but again, your property manager in that area should be able to tell you about what's going on
around. So the analysis should be able to tell you the description of the property comps, uh, that
you can compare your property to. Uh, this is gonna tell you in, in a rental, in the rental world's
gonna tell you what the other rents are, uh, information to estimate the average operating cost to
the property.
So they're gonna know, like the local utilities, they're gonna, you know, something that you may
not have dealt with or if it's your first rental, you know, maybe you don't know. You can call a
utility company and get that typically. Uh, so you know, they should be able to give you your
average operating costs. 'cause they know the maintenance people around, you know, lawn care,
different, uh, plumbers, electrician, all your different trades. They should be able to give you like
the going rate, so to speak. Um, and then what is needed to make property competitive. So if
your property is (···0.8s) ran down or there's bushes growing every which way and up above the
window so that they don't get sunlight in there, you know, they're gonna tell you, Hey, you
know, you're gonna have to trim these up, look 'em up.
So they're gonna try to make you as competitive as possible so that you can get as much,
(···0.6s) basically get the highest market rate You can market rent that you can get that that
should be what they should be working towards. Um, because they're gonna make more money
too. But, But I'm gonna tell you (···1.7s) with Pip's path, (···0.9s) if you are taking these classes
and you are learning to do your own market analysis and you are learning how to run your own
numbers, (···1.5s) do not trust only in what a property manager is telling you your property is
worth.
If you are able to run your own numbers, (···0.8s) I'm gonna tell you, you're probably gonna be
smarter than most of the property managers out there. You're gonna be smarter on how to run the
numbers. You're gonna be smarter on how to look at your deals. You're gonna be smart, smarter
on how to analyze everything that you do.
And, and it's not, that's not, I (···1.2s) don't know. It sound like a a (···0.5s) Well, they're not
investors. Property managers are not investors. A property management company is, well, not
always, it's like Asking, actually, it's like asking a real estate, um, agent (···0.7s) about your
rental properties. They don't know a single thing about your rental properties and they don't

know the first thing about running rental properties 'cause they don't have rental properties. They
know how to sell properties. Mm-hmm. Most, most of them do not own any rental properties at
all. (···0.8s) I'm sorry, I didn't mean to interrupt you.
No, No, that's fine. Um, there are some property management company that actually this small,
like in Brownsville, she actually owns, (···0.7s) that's actually kind of a smart way to get rental
properties. She owns her own properties, she owns her own properties. When property owners
don't want their properties anymore, she's probably the first one that gets dibs on 'em. If she
doesn't want 'em, she farms 'em out to the rest of us. And so we, there's pocket deals that happen,
uh, that you hear of before they hit the market. Uh, so that's, (···0.7s) I guess when you're in a
smaller community with a smaller property management company, that is something that can
happen with the bigger ones.
(···0.9s) You know, you have an employee, uh, they aren't probably gonna know how to run the
numbers. (···0.5s) You know, they probably aren't that investor and have that know the numbers.
Like you're gonna be taught (···0.7s) going through real estate education. (···0.6s) But you
know, that's where it's your job as a property owner to know that so that you can tell them what
you expect from your properties for a, in exchange for that fee that they're charging you.
You expect them to show you this, this, and this. And if they can't do that for you, unless I guess
you live, I don't know, wherever and there's nobody to choose from and that's your only choice.
And oof, maybe you should think about maybe opening a property management company. Um, I
agree. But you know, and most people, most people listen to this video is (···0.5s) they work for
somebody else. Mm-hmm. They're still an employee or they're in the e or the SS category. Mmhmm.
And, and if you're trying to get out of those two categories and you're trying to move over
to the B side or the I side, then (···2.1s) how much you dive into this stuff that we're talking
about is how successful you're gonna be.
(···0.6s) And I have seen people in the past, I've seen 'em do it in months. (···0.7s) I've seen 'em
do it in years. I've seen people that's been doing it for 10 years before they ever did anything.
(···0.7s) So what is, you know, PIP talks about what is your why? So what is your why? What's
forcing you to do this? What's making you do it? Why are you doing it? (···0.6s) And if you got
a, if you got that big enough, why then that big enough? Why will force you to get out of your
comfort zone and go do this (···0.7s) and, and it works.
And everything we're giving you is something you can use. (···1.2s) So (···0.5s) I, I do believe
that you can't expect (···0.6s) a property management company to do all the work for you. Be
everything for you. That you have to take personal onus for your, your investment. If You're
expecting them to tell you how much money you're gonna make and them to tell you how you're
gonna do this and them to tell you how to do that, invest in the stock market.
You know, because that's exactly what you're getting there. There's a whole lot less irritating.
Mm-hmm. But if you're gonna take this bull outta horns and you're gonna run with it, oh my
word, there is nothing in the world. Like what we do. There's nothing. There's nothing. (···0.6s)
And we can do anything we want to do. Um, seriously, her not, we can do anything we wanna
do, but we would choose this over anything in the world that we could possibly do because we
think it's the most awesome opportunity. (···0.7s) And, you know, Christina's highly educated.
I'm not educated at all. (···0.7s) And, and I can do it not being educated and she can do it. Being
educated, there's no limitations. It's all about what's in your, what's your drive, what's pushing
you, what's making you wanna do it. (···0.8s) So, so your property, your, so your property
management company, you know, they should be able to, to look at your property and give you a
simple analysis. If they can't, you know, huh. Uh, maybe go on to the next one. Uh, but, you
know, it's, (···0.6s) it's (···0.6s) really good to at least have a background.
You don't have to know everything. Again, you have people around you, you have us, you have
pits bath, you have everybody, you know, you mentors, other real estate investors. You know,
you don't have to, and I would not rely just on the information you get from property
management companies, but you know, it, (···1.2s) you hand off that legwork to somebody else.
'cause your time might be more important than that. Or maybe you don't want to work every day
or whatever, whatever that looks like for you. Um, you just wanna make sure you're in good
hands so that your property gets taken care of.
'cause that's your investment. And the coolest thing about all of the, the real estate investing that
we do, you know, you're gonna get so much looking at these videos, (···0.7s) but, oh my word. It
steps it up 10 times to show up at a symposium or a group when we get together and there's,
there's 200 people there, four oh people, there are many people's there. Everybody pushing that
ball in the exact same direction. Everybody feeding off of everybody else on how they're gonna
fix their problems, on how they're gonna grow and how they're gonna make their businesses
successful.
And every one of us are there to answer questions. And people that are there as students that
have been on real estate, are there to help answer questions. And it is, it is an amazing time. I, I
can't even begin to explain it. (···0.8s) And, and Christina and used to spend a ton money to go
to these all the time just because we needed to be in that environment because that environment
made us better investments. Yeah. Or investors not investments. It Kept us accountable too. I
Think it kept us accountable. Accountable. Mm-hmm. It made us way better investors than what
we were when we didn't go.
So, so we were, we were so proud when (···0.6s) PIP asked us to do it, to put us back in that
environment again. (···0.6s) Yeah. (···0.6s) So the next slide we're gonna talk about taking over
a lease. We (···1.2s) good? Okay. Yeah, we'll just go to the next, let's get him on the next video
in a second, guys. Oh, okay. So we're done. Let done. Yeah. Okay. We're done. We'll End it on
this slide. Okay, good. Okay. (···0.6s)
(···1.9s) Welcome back. (···1.2s) So we ended the last session with Christina talking about the
evictions and, (···1.0s) and I (···0.7s) guess the integrity of our court system nowadays. Not
holding people accountable for, for the commitments that they make. Not holding 'em
accountable for the contracts that they make, letting them leave your property and not pay you
for (···0.7s) a hundred percent of the damages or not paying you for the a hundred percent of the
rent that was was due. And that is getting more and more prevalent every single year.
We've seen a huge turn in that over the last 10 years. (···0.8s) So as a business owner, (···1.1s) in
my previous business that I owned, (···0.9s) and I owned it for 30 years, I had a profit margin
that I worked under. I worked under a very specific gross profit margin. I worked under a very
specific and net profit margin (···0.7s) when my profit margins went out because materials, when
materials went up, (···0.8s) did it bother me? (···0.8s) Not a whole lot because materials went up.
I raised my prices up.
So did I make more money (···0.8s) or less money? When I did that right there, I made more
money because if the, if the prices went up 10%, then mine went up and matched that same 10%
on my net profit. So I may have made an extra percent or so on my net profit, (···1.1s) my prices
went up. So on a rental thing, what's gonna happen with these rents, the more and more that
landlords are losing money because the actual tenant doesn't have to pay for the money that they
owe. (···0.9s) These, these people are not in business to lose money.
They're not in business not to make a particular percentage. I have a percentage in my head and
I'm gonna use this percent. And if I'm gonna say I'm gonna make 7% on every property, bare
minimum for a cap rate, or whether it's gonna be 15%, whatever your cap rate is, if that's the
number, that's the number. And I'm gonna raise my rents accordingly (···0.9s) to make sure that I
always achieve (···0.8s) same percentage because that's the return on investment that I'm looking
for for my money. So as the core systems continue to do that, as people continue to lose more
money because they didn't get paid, that money's coming back to 'em in different fees, it's
coming.
They're gonna raise their rents and they're gonna do things accordingly. They're gonna add pet
fees, you know, pet fees used to need not even be a a thing. So pet fees are a thing now because
they needed to make something up so that they could get more money in for the damages to
cover some of the trouble that they were dealing with because they weren't collecting that money
in the courts. So that was just a way for them to cover their behinds and that, and that happens,
we see it in our right, right now.
We, we, in this city we live in, we have gotten hit over the last 10 years. They've started adding
stormwater fees more and more and more and more. So they're billing us to handle stormwater
fees. Is that something that should have just been included in my property taxes? (···1.1s)
Absolutely. (···0.8s) But they're looking at it, they want more revenue. So how they gonna get
more revenue? They're gonna charge you more fees. So now they're gonna charge me a fee for
handling the water that comes off of the parking lots (···0.8s) that comes off of the ditches that
comes off of the hills. You know, I got 40, 50, 60 (···1.1s) acres in different places and I pay
different fees for the amount of land that I own.
And nobody's handling them, handling anything with the, the water from some of these
properties at all. It just goes into the creeks. But I'm still getting that fee. And that's because
they're making up the difference somewhere else. And they don't want to tell you where they're
making it up. So they're hiding it. (···0.6s) That's the same thing with the pet fees. That's the
same thing with different stuff. You're gonna pay for it, you're gonna be able to charge for it.
You just gotta figure out how to do it because we can't continue to lose money because the
government decides that we're not going to be able to collect rent.
You don't have to pay (···0.6s) the person that is risking every asset they got for you to be able to
live. (···1.0s) So it's (···1.0s) just want, I just wanted to hit that real quick before we move on.
Okay. Okay. So we're gonna get on to maintenance fees. (···1.7s) So maintenance fees, (···0.6s)
okay, deal. Some companies charge a maintenance fee 'cause they have a, a repair crew, uh,
themselves, uh, or on retainer, you know, they might have that after hours plumber, (···0.6s)
whoever after hours that you know, can come when there's an emergency.
Uh, you know, you could negotiate What, what is, what is a maintenance fee for? What (···0.7s)
is a Maintenance? You talking like a service fee? Oh yeah. They'll charge a service fee. Okay.
So, so you gotta realize somebody comes to your property and they charge you $90 and they've
been there for five minutes (···0.9s) and you get all all upset because you got billed $90 for five
minutes worth of their time. The fact is that employee that works for them, (···0.8s) they paid
that employee from the time he left his house that morning, probably to the time he goes home.
So the, the, the 30 minutes he spent, or 45 minutes or whatever it took him to get from wherever
he was to your particular property, he got, he, he had to get paid for that right there. Mm-hmm.
And if he got paid for that, then the company has to bill you for that. So mm-hmm. He might've
only been there for 15 minutes, but there could be some more time in there for that right there.
And, and they do have to make money. Mm-hmm. You know, and, and logistically, you know, if
you're too far away or it takes you three hours one way to get somewhere like us to our
Brownsville properties, it doesn't make sense for us to send somebody down there 'cause we're
paying, paying somebody just for six hours of driving with no traffic.
Uh, so, you know, (···0.5s) sometimes you have to, you have to keep that in perspective when
you have to deal with something like that. But again, And I can work another way. I've had, I've
had people pay me personally to drive from here to (···0.8s) Montgomery, Alabama, which is
more than five hours away to fix a, a walk-in freezer that was down on a Friday night.
And when I say, well, why in the world would you send me down there to fix it? And their
answer is, (···0.5s) he said, I'm going on vacation right now. He said, and I don't wanna worry
about this. And when I hand it off to you, I don't have a shadow of a doubt that that call will get
finished tonight, regardless what it takes you to finish it. And he's a hundred percent right. It will
get done. (···0.5s) So sometimes you pay for stuff like that, you pay a little bit more money
because you just absolutely know it's gonna get done by a particular contractor. Mm-hmm. And
you wanna make sure they're just done because you need to be able to sleep good. Or maybe
you're go on vacation with your family because that's when a lot of this stuff happens.
(···0.5s) Yeah. So, just so on our next slide, you'll see, just because you get charged a monthly
fee doesn't mean there that there's work being done. That could just be to ensure that a crew's
available, you know, 365 24 7 days, you know, 24, 24 7. So, you know that monthly fee you
have to ask them, what is that monthly maintenance fee cover? What is that for? You know, is
that any part of the fee that they charge? Is, is when they get there, is it a completely separate
fee? You know, so I mean, sometimes that maintenance, that monthly maintenance fee is just to
make sure it's peace of mind for that super passive investor who doesn't wanna get a phone call,
doesn't wanna deal with anything.
Okay, I know 365 days a year my rental's gonna be taken care of. So just be aware, again,
another little fee that, and they, and they add up. So be aware all that stuff is negotiable.
Sometimes you can negotiate to have your own people, some people, some property
management companies won't allow you to do it. Uh, I know that through our process, uh, with
the apartment complex down in South Pittsburgh, Tennessee, they, some companies were not
negotiable as far as (···1.1s) doing, having our own contractors.
They wanted to charge us Because they make money. Yeah, they do. They make money off of
that. Now, what I just said a second ago, I misspoke on everything. I was talking about more of a
service fee from a, from a service company going out there as if you've listened to the previous,
um, segments that we have done. I've said that I have not read these slides and I have not read
any slides. So (···0.6s) as you're seeing 'em is the first time I'm seeing 'em and we're talking
about 'em.
So (···1.1s) I took that out of context, what she was talking about a maintenance fee. I was
talking more from a, um, hiring an outside independent contractor to come in, charging a service
fee and a to, to get to the job site and stuff. So (···0.6s) it does not, it was not pertaining to the
maintenance fee that the (···0.5s) actual (···1.7s) company structure. So, and again, and you have
to keep it in perspective, and I think it's all relative. If, if you have a full-time job and you don't
have time to deal with making the phone calls, reaching out to the contractors, dealing with this
emergency, you know, how much, how much are you losing, doing all that extra footwork.
(···0.6s) So, you know, (···0.7s) think about that when you, when sometimes when you look at
these fees, you know, it depends on where you're at, how many years you have, you know,
(···0.6s) just think about those things. But there are things that you definitely need to look at.
Definitely (···0.7s) make sure you take into account, um, you know, making sure that holiday
rates, you know, do they have different holiday rates? Uh, do they have different hourly rates? If
if it's not eight to five, does that mean, you know, after hours?
It's more typically it is, uh, you know, lockout fees, you know, do they, (···0.6s) I'm sure they're
gonna charge them lockout fees. It's in our, in our contract as well. Well, we Had, we had one of
the ones in Brownsville that they had lost their keys to their apartment or set their keys to their
apartment. So they wanted us to go out and change the, the locks on the apartment on the
weekend, (···0.6s) and they sent somebody out and it cost me like $400 (···0.6s) to save a, to
change a set of locks from somebody to go out there. Nobody called and asked me about that.
And that, that's the kind of stuff that I just go crazy over because I look at it and said they, you
know, they could have changed it themselves and brought us a new key. And that could have
been, there's a lot Different, something that got charged back to the tenant. Did you look,
(···0.6s) I don't remember that. It didn't, I, I know Darren addressed it, but it didn't at the time.
Stuff like that should be charged back to the tenant. Or there should be something in release that
says that, you know, if, if we go out there and, and do a lockout trip, that they are charged X
amount of money. When you start getting (···1.5s) even one property, that's, that's a lot.
When somebody's calling you at 10 o'clock at night because they've locked themselves out, you
start getting an apartment complex or even two houses or on other sides of town, um, or you're a
property management company that, you know, has thousands of properties, you know that to, to
deal with people that are locking themselves out, you absolutely have to charge a fee. So they're
gonna charge you a fee. Now the, And you can't just say, I'm not gonna do it whenever they call
you, because the next thing you know, you got some fool, they'll Kick in your Door, you got
some fool that's happening, kicking your door in. Mm-hmm. Breaking your door, jamming. You
gotta replace a $400 door, costs you $700 by the time it's over with.
Mm-hmm. Because they didn't have their key and they weren't gonna call locksmith to get it
done. Mm-hmm. And that has happened. We have experienced that. And an eviction typically
follows right behind That. Yep. That's exactly what happened. Um, so, you know, really you just
need to make sure that (···1.1s) whether you're managing your own properties or whether your
property manager, (···0.8s) property management company is managing your properties, that
they understand that tenants have to be charged back. That stuff. That is the one thing that when
you're getting your monthly statements, you need to go back and look at all your service or your
work order, service orders, whatever they call them.
Um, we call 'em work orders. But look back at those work orders. Make sure that there's been
tenant chargebacks. If there haven't been tenant chargebacks, and you need to ask your property
management company why, why, you know, what clogged the toilet? Why did we go over there
to unclog the toilet? If it was nothing should be down that toilet. Dang toilets, (···0.8s) nothing
should be going down those toilets except for toilet paper.
Why are you yelling? Because it's, I'm very passionate. I'm speaking from very passionate part of
my soul. (···0.8s) So (···1.1s) no feminine products, all that stuff, all that will get in an apartment
complex that can be a nightmare. It will clog up everybody's toilets in that, on that side. (···0.5s)
Not that I haven't, (···0.5s) I've dealt with that too. So (···0.6s) you get all sorts of upset people.
So it's really important that tenants know that, (···0.8s) you know, the process that the property
managers go through and they're letting tenants in to make sure that they go over all those little
details that they're in their leases.
If you, the property management company is using their own leases that (···0.5s) it literally
details that out like nothing down the toilet, but toilet paper, no feminine products, condoms, uh,
Brussels sprouts, kids toys, (···1.7s) dog toys. You'd be amazed what clog up toilets and that
they understand that yes, we will come out and fix that, (···0.5s) but there will be a charge and it
will be a chargeback. So as a property owner, make sure that your property maintenance co or
your property management company is charging back.
You find out what happened and make sure that it's getting charged back to the tenant if it was in
fact the tenant's fault. So (···0.9s) do you have anything else to add on that? No. No. Okay.
(···1.2s) Mm. (···1.8s) Okay. Cancel early cancellation fee. (···1.9s) You're done with your
property management company. (···0.7s) You signed the contract.
(···0.7s) They, they're terrible to work with (···0.8s) you. You don't like the way that they deal
with your tenants. Your tenants (···0.7s) can't stand them. They're tracking you down, whatever
the situation that you've been overcharged. They're not listening to the parameters of, you know,
(···0.8s) the work orders that you know they need to call you on. They're going over, over the
limit, not calling you. Whatever it is that, whatever reason it is that you don't want your property
management company. Did you look on that, (···0.9s) that contract that you signed to find out
what that cancellation process is?
Um, there typically is a fee. (···0.7s) What is a fee? Uh, do you know how long that contract
was? Uh, you know, what kind of notice do you need? Does it have to be a written notice? You
know, (···0.7s) what does that process look like? I don't think a cancellation fee is a deal breaker.
You know, they kind of like signing a lease, a tenant signing a lease with you, they're expecting a
certain amount of income for a certain period of time. Uh, so, you know, I (···0.7s) don't know
that (···0.6s) you can completely avoid a cancellation fee, (···0.8s) but you definitely need to
know what kind of cancellation fee and what that process is (···0.8s) and that you can cancel and
they're not gonna keep your reserves or keep, you know, (···1.9s) absorbent amount of money or
whatever.
So you just need to make sure that you understand (···1.0s) what you're getting into. That's why
you wanna do your due diligence. Why you wanna do that homework. Because (···0.7s) just like
us with tenants, you're gonna penalize your tenants for breaking their lease.
They're gonna penalize us for breaking our, our contract with them, um, as property owners, um,
with that contract. I'm good. You're good with that? You don't have anything to add. (···3.4s)
Okay. So then we're kind of gonna go into, um, deal breakers. No, um, no. (···0.8s) My grumpy
cat, I love grumpy cat. So bad deals. These are in my mind deal breakers.
Uh, tenant, tenant, late payment fees, bad deals, (···0.7s) letting your property management take
a commission from a late payment fee is a bad deal. I would avoid this. I would not, would not
wanna sign a contract with this in there. Your at tenant's paying a late fee for as a penalty
already. Um, that's supposed to be, you know, action consequence. That's their deterrent from
paying you late. They don't wanna pay that late fee. But it doesn't encourage your property
manager from your property management company from not collecting the rent on time.
So if they're being rewarded for allowing your tenants and getting commission on your tenants
paying late, why would they encourage 'em to pay on time? So (···0.8s) that is not something, I
think that is a complete deal breaker. So they bring the tenant in, (···1.4s) the tenant doesn't pay
the bill, so they didn't do their job, but bring in the right tenant because the tenant doesn't pay.
Mm-hmm. And then they get rewarded for the tenant being late. Mm-hmm. (···1.3s) Yep.
And they make a commission on It. Makes perfectly good sense To me. Yeah. Makes sense.
Mm-hmm. If I was a property manager Yeah. Or on the company Not from the actual investor.
Yeah. (···0.6s) Yes. (···0.7s) So lease violation fees, (···0.7s) again, (···0.9s) from our
perspective, bad deal. (···0.9s) Just like the late payment fees, the property management
shouldn't be rewarded because they inefficiently manage your tenant. (···0.7s) Otherwise, there'd
be no other reason for your property manager to discourage lease violations. So again, they
shouldn't be making commissions.
Um, you know, they should be doing their jobs. They should be holding people accountable. But
they, What's an example of lease violation fees? Um, they charge, they're charging a fee for
(···0.8s) our tenant. (···0.5s) I'm trying to think of, uh, not taking their garbage out to the curb.
You know, that's a stupid example, but like, you know, while, Well, the dark part needs to be
clean, so we gotta pay somebody to clean up the dark park. (···1.8s) Yeah. That's getting into
poop prints and pet d n a and all sorts Of stuff are, we're getting into that.
Mm-hmm. At the apartment complex, No, we don't even get any slides. But if, (···0.5s) huh?
You got any slides? Oh, (···0.7s) Yes. Further in the slides. We have poop prints. We do have
poop prints. Um, so, (···0.5s) you know, you just, (···0.7s) She said poo print, poo print. P O O P
R I N T. Yes. So if you're interested in knowing what that is, you to continue to wash. So you
can't just cut out it quick. You can Google it. You can google it. It's a really great thing. If you
have, um, multifamily, it's, so, it's awesome for all those tenants that blame everybody. You can
break out your gloves, pick up some samples, not me.
You send it off everybody. And we get a d n a sample on every animal that lives there. Mmhmm.
(···0.8s) If the poop is in the yard, we send it off to get it analyzed and whatever tenant it
is has to pay a $500 fee for the poop in the yard. Yes. It's, it's a great program. It's a really, and
they give you all the addendums for your leases. Poop prints is absolutely, it's, it's a great thing.
Poop prints is good. Now you can't, dogs, we can't do that with cats. People. I mean, I guess you
could, but it be kind of hard.
Um, so okay, deals, (···1.8s) next slide. (···0.5s) Return check fees. Okay. Deal. (···1.5s) So, you
know, you balance your, your tenant balances a check. You get a $35 charge, $50 charge
depending on who you're banking with. Um, if your property manager's responsible for cashing a
check, it's going to their account and they're getting a fee that they have to absorb, then
absolutely. If they have to charge a fee, uh, you should absolutely be (···0.7s) okay with them re
getting reimbursed for that fee that they're, they're getting.
Um, you shouldn't try to take that away from 'em or try to ab or, you know, (···1.6s) not take it
away from 'em, but expect that return fee when they're absorbing the cost, um, commission for
selling your property. (···1.0s) So in the contract that you sign with your property management
company, look for, uh, something in there regarding the sale of your property. (···0.7s) If you
choose to sell it while you're under contract with a property management company, you could be
liable for commission.
Uh, so if you sell with a different broker outside of your property management company's
(···0.8s) broker agent, (···0.6s) whatever they call 'em, wherever they're at, they, you could still
be responsible for paying. It's kind of like signing an exclusive contract with an agent. So you
can only use that one agent and then you go outside and you use another agent, you will still be
responsible for paying that exclusive contract agent that you signed with. Um, so just be careful
that (···0.7s) in that (···0.6s) clause (···0.7s) or in that section or if there is a section that you're
aware of, that (···0.6s) it's, I mean, (···1.2s) we haven't experienced this, (···1.6s) you know?
No, that's kind of in Brownsville, that's kind Of crappy though. If you're gonna sell your
property, we're gonna get commissioned off of it. You know, It is crappy. But if they have an
agent that knows the properties, knows the tenants can get 'em in and out. 'cause you have to
think too, with, with tenants and when you're selling a property, they have to have (···0.7s)
access to the properties.
It would be easier. And (···0.6s) in my opinion, if, if we sell our, our houses in, in Brownsville
that we use our property management company, if they have an agent on staff, why wouldn't we
use them? They, they have easier access to our tenants. They don't have to go through the
property management company. So if, (···0.6s) if they know the area better and they can do it,
then you know, I don't have a pro problem doing that. I guess if you want your own agent in that
town, you just wanna make sure that (···0.5s) you understand whether you're gonna pay another
commission or find out if you can pay that 6%, how that's gonna be split up.
Maybe, you know, okay, so now I have to pay, you know, (···1.3s) my, my agent, I have to pay
at the property management company. Can I pay them 1.5 and I'll pay my new realtor 1.5. So if
you can negotiate, you know, the commission there. So, so it's not a deal breaker, but you just
know what you're, what you're getting into, know what you're signing. Um, so (···1.5s) I think
(···2.5s) if there's a timeline in there, I think that's another thing that you need to look for.
Again, it's going back to even signing a, a real estate agent contract exclusive agency. Uh, don't
give them forever. (···1.0s) See if there's a timeline in there. Or say if there's a clause in there
and they don't, they don't wanna take it out 'cause they want that commission to sell it. Say, Hey,
okay, if I decide to sell it, you know, I'll give you three months. If you haven't done in three
months, then I wanted the ability to find another agent and not pay you commission. So that's,
that's another way you could do it.
But just make sure there's a timeline in there so that they don't, they don't have a year to sell it
and they're just kind of sitting on it because they're afraid somebody's gonna take it away. Um,
you know, I don't, I don't, unless you have a terrible property management company you don't
like, I don't think it's a terrible idea to use somebody in-house. 'cause they know your property.
They know your tenants. You know, there's a good chance that if, if they're a good property
management company, that's a good selling point for the next investor that's coming in that may
want that property and they'll (···0.5s) use that property management company.
So, uh, that's not necessarily a bad thing. So if you're saying to yourself right now, why would,
(···0.5s) what if my property management company can't sell my property? What if they're not a
realtor? (···0.9s) Then they should not be your property management company. 'cause by law
they have to be a realtor to, to deal with somebody else's property like that right there. So your
property management company, they should definitely be a real estate agent (···1.7s) or agency.
Agency. Yes. (···1.3s) So some other things.
So on our next slide we're gonna talk about some other okay. Deals, um, not deal breakers. Lots
of gray areas, lots of negotiation possibilities. Uh, pet fees. Okay. Deals, um, pet fees. You
know, I don't, (···1.1s) I didn't see any contracts that had any (···0.7s) extra pet fees, but if they,
you know, had to do the testing for you for, for poo prints, you know, instead of maybe your
maintenance person or whoever you had doing it, or if you were doing it yourself, um, you
know, would a pet be a be fee, be appropriate to handle Fido and have to swab, you know, his
mouth with those vicious teeth?
Hmm. Maybe. I think a pet fee would probably be appropriate. Um, extra duties, miscellaneous
fees, you know, you just have to look at those. What does that look like? You know, your,
(···0.9s) I don't know, I guess at our apartment complex we sometimes we had a lot of extra
trash. We're doing another dump, another trash whenever week. So we don't have that problem.
But at the one point there was a lot of extra trash.
So if there's a lot of extra things around that a property manager has to deal with from your
property management company, what does that look like? What's the solution? Uh, maybe,
maybe it's not a fee. Maybe it's just talking to them and maybe they have a better idea for you so
that way it doesn't become another fee. But if there's other fees for other duties that they're
including, (···1.0s) it ranges (···1.3s) miscellaneous to maybe an admin fee, accounting fee. Uh,
you know, just look for extra fees. 'cause you wanna look at those, um, fees for services
provided.
I guess that that depends, you know, if you have, if you have a laundry machine that has to be
emptied, the coin machines, um, in a quadplex or a triplex, if that's something that's in a common
area, you know, what does that look like? You know, if you haven't gone to the credit card ones,
(···0.6s) we have one at home, but, uh, those ones go directly into your account. So you know,
that might be something you do instead of doing the coin operated one. So your property
management company doesn't have to deal with those. She Breezed over that pretty fast.
(···0.8s) Hmm. That we have a coin operated (···1.1s) washer and dryer at the house. We Do. I
(···0.9s) love It. So, so I was gonna, I was gonna hook up the credit card reader so that I could
charge her for every load of clothes she washed. But she's kind of savvy. That doesn't Even make
sense. She had threatened, she had threatened to for me to do that and she would use my credit
card and put the fees into her checking account. So yes. So I said, okay, we're not gonna do that.
Yeah, we're just gonna use the coins. So we're coin operated and she has to put quarters in it to
wash my clothes.
I'll use this in quarters. I'm the one with the key. Mm. Yeah. No, that no Win. It's win-win. Yeah,
But whatever you say my darling, whatever you say. (···0.8s) So, so anything extra that your
property manager company is doing, don't expect them to do it for free. I mean, remember that,
you know, they're still paying an employee, they're still paying for, you know, (···0.6s) they still
have their own business and they're trying to make money just like the rest of us. Uh, again,
we're just trying to keep you from getting feed to death. So, you know, if they're, (···0.6s)
whether it's laundry, vending machines, um, you know, if, if the machines have to be repaired,
um, if they have to send somebody from their staff out, um, you know, just little things like
that.
You know, who's paying for that? What does that look like? Uh, and you know, I would say
probably half of the property management companies that I met with, uh, for our apartment
complex, a lot of them brought up a lot of these items. So, you know, some of them won't.
Some of 'em will. That's why we're here to help you to ask those questions. Because if you don't
ask, they're not gonna tell you if, if they don't think about it or that's just not how they work or
whatever. And you really need to know those things. Um, I have pet fees twice here. Hmm.

(···1.0s) So pet fees, um, you know, a lot of property management companies wanna hold onto
that money. Pets tend to do a lot of damage. Um, whether it's deposit or the monthly fee. (···0.6s)
And basically that just keeps all the money in one pot. So when that tenant moves out, if there's
pet damage, (···0.9s) there is a decent amount of money (···0.8s) in that pot.
So, or in that bank account so that they can actually deal with the repairs. Typically your (···0.7s)
pet deposit, whatever it is that you charge or set them up to charge, is not enough to cover the
damage, uh, at all. Not even close. If they empty the coins, how do you (···1.1s) know that you're
not getting robbed? (···2.8s) I would imagine?
Well, the new coins, not the old ones, but the newer ones, there's actually, it'll, uh, generate a
report. (···0.9s) I don't like the old ones that were at the apartment complex. I have no idea how
they, they were old, old, old, old, old. But you know, I guess you wouldn't know. Um, but if you
had a new one or I like the credit card processors. I like the credit. Yeah. They can swipe their
debit card. Mm-hmm. They can swipe their credit card, their money goes right into your
checking account and you don't have to deal with nobody. Mm-hmm. Mm-hmm. (···0.5s) Yeah.
(···0.8s) So, you know, so some property managers, um, or property management companies
want to hold onto that pet rent or that pet deposit you, that's kind of up to you.
Um, I think pet rent, I don't, (···1.4s) I don't know if I am. I don't know. What do you mean they
wanna hold onto It? They wanna hold onto it. So when that tenant moves out, 'cause typically,
typically (···0.8s) if (···0.5s) a pet has been somewhere for a long time and there's pet damage, it
goes beyond the security deposit or pet pet deposit they have. So I actually, there was a property
management company that I interviewed that, that wanted to, it's the first time I'd heard of it, but
their explanation was they wanna hold onto it.
So when there's a ton of damage or flooring has to be replaced or you know, a doorframe
because they've clawed or pod or eaten it up or whatever it is, um, that there's, uh, the money to
do that above and beyond what's in the, your reserve. So they want to do that because they're not
doing proper inspections on a quarterly basis or a monthly basis or whatever. (···1.0s) One thing
I like to do on my properties is I like to go ahead and change the air conditioning filters through
my people.
I want my people to go in and change their air conditioning filters on a quarterly basis or
whatever it is. Whether it's monthly, if it's on a animal units, maybe every other month. (···0.5s)
But (···0.6s) I wanna do it. I want to do it because I want my people to go in there and I wanna
know what the shape of this. (···0.7s) And if the pets are doing damage, they're gonna go away,
then (···0.8s) we're gonna, we're gonna get rid of those people. But it also, when my people go
in, they're able to take a good look at the place and make sure the property's in good shape.
(···0.8s) I want them to take flashlights while they're in their changing the air conditioning
filters.
And I want them to look and see if we got any leaks under the sink. How often do you have a
little small leak underneath your, your p trap on your sink? It destroys your whole base cabinet
and it costs you several hundred dollars to fix it. When, if somebody would've just reported it to
you, A lot of times the tenants are good and they'll put something underneath it to try and protect
it. They put a towel underneath it, try and protect it. Well, the tile gets wet. That ruins the thing
on your, your, they just dunno the bottom of the cabinet. They don't know. Yeah. They just don't
know. So I want to get eyes on it and I want to be as proactive as I can possibly be on any repairs
or maintenance to my property.
So I don't want somebody else to be in control of my property maintenance. If it, if it's gonna fall
apart, it's gonna fall apart on my watch and I'm gonna be aware that it happened and, and then
whenever it's all said and done, the only person I can yell at is me for doing it or not doing it in a
timely manner. Mm-hmm. So inspections are a good time, uh, to go in and, and check all those
things out. It's a good sweep. It gets you in the bathrooms in different parts of the house.
It's not like you're going, oh, I wanna be nosy and, and see if you're a hoarder or not a hoarder. If
you have 10 cats or five dogs or, you know, it gives you an excuse to go in and make an
inspection. Um, also taking care of, you know, your HVAC is good take because most people
aren't gonna do that themselves. They're, They, we, we run into people that take their air
conditioning filters and they just turn 'em around one side's dirty. So they turn 'em around so the
other till the other side gets dirty and then it sucks all the dirt off of the other side, puts it on the
evaporator. Cool. And now we've gotta have somebody come clean it.
I mean, they just Don't understand. They don't understand. But if you're gonna be a, a, a property
owner that's on you. If you're gonna start a property management company, then, then that'd be,
that might be something you consider say, Hey, we are gonna do that ourselves. We're gonna do
it in-house. It doesn't take a rocket scientist to do it, but man, it lets you know what's going on
inside the properties that you're managing. And we'll talk more about inspections when we come
back, uh, before we continue on. 'cause inspections are good to go over. So we'll be back with
inspections. (···1.4s)
(···2.7s) All right. Vacancy fee, vacancy fees. I can't even say 'em. They're such a bad deal.
Welcome back. No, I'm just joking. Um, so if your property management company specifies a
vacancy fee in your contract, what do you think, Winston? Do you like vacancy fees? (···0.9s)
Make sure the contract, I don't wanna sound stupid, but I don't even know what you're talking
about. As a avac, they gonna charge me for the property being vacant A Vacants. Yeah, they can.
They absolutely can. Well, I'm not, I'm not, I'm not for that. I'm gonna tell you that right now.
Oh, I know. I've seen you go through contracts. It's hysterical.
He gets so upset. Um, so a vacancy fee can be one month's commission upfront. So this is a
leasing fee. It's, it's, you know, upfront or another amount specified in your contract. I broke it
down right here. So it's simple. Uh, vacancy fees are usually bad deals. (···0.5s) I wouldn't let
them be deal breakers. You know, really, again, you have to look at the whole picture, see what
they're doing for you. See what that, what that means. Is it going to advertising? What are they
doing with that money? How much are they paying out to their leasing agent? You know, what
else does that money go for? Um, I'm okay with a vacancy fee if they say, I'm gonna charge you
a vacancy fee for the first month, if it's not rented, (···1.0s) as long as I can charge them a
vacancy fee for the second month if it's not rented.
Yeah. So, you know, tho those kind of things, you know, again, you can negotiate most of the
time. I know that I talked to probably eight different property management companies just for the
apartment complex, and they were all willing to negotiate some more than others. You Know,
they're gonna put in their worst deal that they got, the one that they make the most amount of
money off of, and they're gonna throw that at you.
Mm-hmm. And I'm not, if you're, I'm not gonna say if you're dumb enough to, to pick that first.
I'm not gonna say that because that would be rude. But if you're not smart enough to pick the
very First one, we've all been dumb enough sometimes then to go with the first That's on you.
Yeah. I'm just saying, oh, stop. You don't even do that stuff. It's don't, I don't do any of this. You
do it all. I know. So I've said that already. So, (···0.8s) So we're gonna just run through some,
some different fees. Good deal, bad deal. Okay. Deal, deal breakers.
Um, vacancy fee. I don't think it's a deal breaker, but you definitely want to know what that
money is going towards. If it's every month, if it's just the first month, and then they take, you
know, accountability for not running it after that. You know, you wanna know exactly how that
process works and what it looks like. And if you're talking to them and you're talking to 'em, and
you're talking to 'em, trying to get, uh, information about what are you talking about? What are
you, how is this gonna work? (···0.7s) Don't just eventually give up and, and say, okay, if you
don't know what it is, understand 100% what they're trying to sell you or trying to give you.
Or not trying to give you. What are they, what are they saying? Maybe there's more, more in it
than what you think too. Maybe they're, maybe they're doing something you don't realize, but ask
those questions. And this is your home. This is your business. You should understand it. Ask
every single question you have to have ask (···0.6s) for to be able to, (···2.6s) to explain it to
your, your spouse or your partner so that they understand.
You need to understand the whole thing. I've, I've had classes where people ask me questions
that are just, they're never ending, but I would rather them ask those questions. Mm-hmm. Till
I'm exhausted. I need to go take a nap after answering it. I'd rather 'em ask that question and walk
out of that classroom knowing what I'm talking about, rather than just finally give up because
they don't understand. And sometimes there are different scenarios. I mean, we can walk through
all sorts of different scenarios. Every property management, a lot of property management
companies have different setups and fees and different things.
Uh, so it's, (···0.7s) you know, you Get, and we've all, we've all heard, the only stupid is a
question you don't ask. (···0.7s) Don't, And you don't wanna run the numbers, and you don't
wanna run the numbers thinking that you're making money. And then all of a sudden you've
signed this contract with this horrible property management company. And I don't wanna, I don't
wanna sit here and completely chastises property management companies that there are good
ones out there. You know, and you have to, you know, you have to be able to find a good
property management company for your place sometimes. So, (···0.6s) but you wanna know
(···0.5s) at the end of the day that your deal still works.
And if you don't understand your contract, and then all of a sudden you get your statement from
your property management company, you're like, oh my gosh, this does not work. And then you
have to explain that to your husband, your wife, or your business partner, or your, you know,
whoever is, Well, if you go back, if you go back a few slides back, when we was talking about a
few (···0.6s) lessons back when we was talking about the numbers, and we, and we did the
$150,000 house, and y'all can all go back to that with the system for sure. We did $150,000
house that we was financing that four and a half percent interest, and we put $15,000 (···0.9s)
down on it.
(···0.8s) And in the end, we were only making, what? 2020? 222,000 something. It was in the
low two thousands, what we was making (···0.6s) on that every single time. And we had a 10%
vacancy factor in it. (···0.6s) So if you, (···0.7s) or, or 10% management fees in there. So if you
run your numbers (···0.7s) and (···1.1s) what the, what they're gonna charge you is a 10%
management fee, property management fee. But then they're gonna add all these other fees on
there.
You gotta go back and reevaluate every single one of those numbers. Because if you don't know
that true property maintenance cost that it's gonna cost you and you sign it, and you got $2,000
(···0.5s) a year, that's only gonna give you $200 a month to play with. Mm-hmm. So, so if it's, if
it's gonna cost you an extra $150, then that drops your percentage of profit down from 12% to, to
the Lord knows what, maybe you're down to 3%, 4%, mm-hmm.
Or 2%. (···0.6s) And (···0.8s) does that make it a bad deal? I'm not saying it makes it a bad deal.
(···0.5s) In California, for years, people have not invested with any cash flow at all. In most
areas. They just, they invest for appreciation. So it's not saying it's not gonna work, I'm just
saying know your numbers again. (···1.7s) So (···0.8s) advertising fees, the next slide, I (···1.8s)
would, I would say this is an okay deal. (···1.2s) So sometimes they combine the advertising fee
with your leasing fee.
Uh, sometimes they may not pay be paid outta the leasing fee at all. Now remember too, a lot of
advertising (···0.8s) is free. So (···0.6s) you need to ask them, where are you paying? What,
where, where are you advertising that's costing this much money? (···0.8s) I would say that, mm,
(···0.9s) 95% of our (···1.0s) advertising is done online, and 95% of it is free.
So where are they advertising that's costing 'em extra money? Is it newspapers? Is it tv? I mean,
what, where are they advertising that's costing them the extra money? So you Remember
whenever you started first doing the apartment complex, when I first started trying to rent our
apartment complex, she was doing advertising. (···0.8s) And I was telling her, I said, I cannot
find our apartment complex on anything. I would Google, and I don't, maybe I don't think like,
like somebody younger than me, but I'm, I'm looking for a, I'm, I'm Googling apartments and
stuff, Pittsburgh, and we're not coming up. I'm googling some other stuff and it's not coming up.
And I just keep googling different things. And no matter what, our apartment complex did not
show up. And I'm frustrated about that. And she's frustrated because she's working on it. We're
going round and round and round about it. But if they're advertising for you, you ought to be able
to go in and try and find your particular apartment that you have for rent so that you know that
you, if you can find it, someone else can find it. Mm-hmm. But if you're not finding it and they're
saying they're advertising it, then you can say, I need to know why.
Well, well, you gotta put apartment dot your city dot, you know, all the stupid stuff. It has to do
with seo. It needs to be simple because simple people are looking for your properties. Oh, you're
talking about, okay. Yeah. I'm talking about how they, how you, how somebody, well, that Has
to do with the way you show up on the Google search. And that has to do with SEOs. And, But if
you can't find it, somebody else isn't finding it either. Mm-hmm. So, So that was something, you
know, because my husband is frugal, that's a better word for cheap. Um, and we were doing,
(···1.1s) we, I, I all that.
So also, I'm also wealthy and I got wealthy by being cheap. So it's not all negative. So, uh, so
slave, slave labor here. Uh, so then I had to learn how to (···0.9s) do websites. At the time, my
youngest son was working with us. And so he built a website for us so we didn't have to go out
and do that. And then after he left, I, you know, I had to play with the Google search. And we
actually went down to, we did a class, we did a class, the training. And in that training, I, I
figured out how to do, you know, how to get up higher in the rankings without paying Google,
you know, a thousand dollars or whatever.
It's, people pay them to get in the top of the searches. Hold on One second. (···0.7s) So we did a
class. Yeah, We did a Class. We've been doing this a long time and we still do classes. Oh yeah.
When does your education end? Never, never, never, never. The minute it ends is the minute
you're going backwards. (···0.5s) Unless you're surrounded by people that do real estate for a
living and they're always putting stuff into your life and putting stuff into your life. If you're not
learning, if you're not taking classes, then you are going backwards.
If you're not a member of the RIA groups, like we talked about earlier, if you're not a member of
some of these other organizations putting into you, (···1.0s) then slowly but surely you start
losing traction, losing traction, losing traction. It may not be that you're losing money, losing
money. It may be something that you're not doing that you could be making more money in. So,
but I, I didn't, I didn't mean to interrupt you, but I wanted Down on that. I do, I do want, again, I
don't wanna demonize property management companies because you do have to remember that
they are taking the time to advertise. They are taking the time to meet your tenant.
They are taking, it is their expertise you are paying for. (···0.5s) So (···0.5s) I'm not saying to
like (···0.6s) completely just obliterate 'em when you see 'em, (···0.5s) because it does take time.
And the time that I took to learn how to do all this, um, was not in your daily, you know, nine to
five, eight to five. That's why I pay her a big bucks. (···0.9s) Anyways. So, um, so you are
paying a company that brings in people that have the education or the training or the whatever.
So you have to keep that in perspective too, that you're not having to learn all that stuff. 'cause I
can tell you, it did not happen in a day. It did not happen, you know, (···0.6s) overnight. It took
me many, many sleepless Nights. It hasn't happened in the last 20 years. We're still doing it.
Yeah. We're still learning. So, you know, and it's, it's just something that (···0.7s) if, if you don't
have the time, again, another reason why you find a property management company, you know
somebody that's gonna manage that property for you so that you don't have to do those things
because you don't have time. Or you're just, you just wanna be more passive. You just wanna
buy it. You're not interested in the management part. You just, you're interested in running
numbers and making deals and (···0.6s) whatever.
So you find somebody else to do the rest. And there's nothing wrong with that. So just remember
that as we, we, we go through all these fees, we just don't want you to be feed to death. Yeah.
Uh, so I think that's, (···0.6s) so yeah, Know your strengths, know your weaknesses. Mm-hmm.
Mm-hmm. So I guess just make sure in your contracts as far as advertising, I encourage you to,
to look at the clause, see if there's a cap, see if there's a monthly amount that there's a minimum,
or, you know, how, how do they do that?
And ask them what free websites that they use. Uh, are they taking advantage of those free
websites? (···0.6s) You know, (···1.0s) if you're in an area, I mean, if you have more knowledge
or you have (···0.9s) specific knowledge, (···0.9s) then you know, share that with them.
Hopefully they know it, you know, hopefully they know that stuff. But if you have to point stuff
out to 'em, I mean, just really kind of dive into what they know, uh, what they don't know will
come out of that as well.
So yeah, I think it's just really important to ask those questions. Um, so advertising can be a good
deal. Uh, as long as you're not being charged double, as long as it's not, you know, this huge
leasing fee and you know, then they're gonna charge you a monthly advertising fee or (···0.5s) a
or just a, another big advertising fee. 'cause you wanna wanna know where those dollars are
going. So you wanna make sure that your advertising's efficient. And really a lot of people are
doing stuff online. There's a lot of different ways that you can advertise now and it doesn't cost
anything.
So, (···2.2s) oh, this next one is Winston's favorite. (···0.8s) One of Winston's favorite. Yeah.
You have a lot of, you know, good favorites. Reserve fund. (···0.6s) Reserve fund. So we went
back and forth with property managers, um, property management, property management
companies on the reserve fund. Um, a lot of them have stiff reserve fund fees. We kind of just
negotiated, I can't remember what we had it down to. It wasn't, it wasn't huge with the last
(···0.6s) one that we talked to.
But basically that, that reserve fund fee is to, they want, they want a retainer (···0.6s) to repair
anything on your house, uh, that gives them something to draw from. Our property management
group in Brownsville does not, we don't have a reserve fund with them. We just, as, (···1.0s) as it
happens, we just pay them. They find it, we pay 'em back. And they don't charge us anything for
that. So, again, that's why, you know, we found a really good property management company,
but we take care of properties and when something breaks, we fix it.
We're not slum lords. And so we're easy to take care of. So I think doing that, because we're not
high maintenance, you know, it allows them to, you know, they collect that money per door and I
(···1.0s) mean, it's easy money for them if they're not constantly chasing leaks and (···1.4s) what,
you know, little things here and there. So, um, but that fee gives them money to hang onto just in
case there's an emergency. So they wanna hold onto your money. Mm-hmm. (···0.6s) So let's say
you're gonna, (···0.6s) if she's talking about an apartment complex and you're do an apartment
complex (···1.0s) and you're, oh yeah, you're gonna go get a loan on that apartment complex,
(···0.7s) the majority of (···0.7s) banks, whenever you'll get a loan on your apartment complex,
they're gonna make you set up a reserve account.
Mm-hmm. And that reserve account is probably gonna be enough money, you know, it may be
$150,000. They're gonna tell you, Hey, (···0.6s) we're gonna give you the money, but we're
gonna put $150,000 into a particular account. And that money's not coming out of that account
except (···0.5s) to fix things on your property.
Mm-hmm. So they're gonna make sure that there's money there, that they're not losing any
money. So they're gonna make sure that whenever you get the loan, that you still have enough
money to do the maintenance on your property month after month after month on stuff that's
going wrong. And they're gonna want to keep, they're gonna want you to keep that reserve
account there, and they're gonna want you to keep it at a certain dollar amount to make sure that
they never, ever get burned. You got five buildings that need new roofs. They wanna know that
you got enough money to put those on there.
They're gonna look at what capital improvements are coming up on your property, and they're
gonna say, Hey, we want to know that you got enough because mm-hmm. You know, maybe
once every five years you change every refrigerator in your apartment complex. You change
every water heater in your apartment complex. Every eight years you change, you do all of this
to, to help keep it from breaking on you, where you gotta have constant maintenance fees and
you, and you keep your apartment complex up to date, but they're gonna keep a reserve account.
So I have a problem with it because if I have a reserve account to pay for this stuff, and then they
want to create a reserve or account to pay for this stuff, now I got two reserve accounts (···0.8s)
and I really don't like that.
(···0.5s) But if you have just a couple houses as a property owner, it's prob it may not be a bad
idea. I mean, what, what about the property owner that you know, isn't real good at saving
money? You know, maybe that, you know, that reserve account is there for repairs, you wanna
make sure that it's refundable. Uh, you wanna make sure that says that in your contract. Um, you
know, if you decide that you're not gonna use them, make sure you get that money back. Uh,
Some of 'em are gonna do the repairs and they're just gonna hold it outta the wrench that you're
coming.
Or if you sever ties with them, you know, they'll find some reason not to, to get it back to you.
That reserve fund, which I have actually talked to people and that I have seen that happen. Uh, so
you just need to be, be careful. Make sure you're paying attention to that kind of stuff. (···0.5s)
You know, looking for little fees, like admin fees. Like if it's crazy, the stuff that you see
sometimes. I looked at, uh, somebody's statement they got from their property management
company and it actually said admin fee because they paid for a repair.
Uh, and I guess it was the paperwork to process it was, should be in that 10% or whatever, flat
fee or whatever they're paying. But they also had to pay an admin fee every time anything
happened. There was the charge, the 10% on top of whatever the repair or replacement was, you
know, that service call. And then there was an admin fee on top of that. So just make sure that all
those little fees you have to be looking for all those little fees. Yeah. Administrative fees should
be included in with their property management deals. It's, it's like them gonna, you know, an
attorney can charge you a dollar for every piece of paper he prints on your behalf or email.
And they start doing that right there to you too. They charge you for the paper to use, they charge
you for this. That should be figured in. Whenever you come in and you, you make the decision
that, that you're gonna be a property management company, you're gonna charge me 10%. That
should cover any paper that you need to print out on my property. But a reserve fund is not a bad
deal. A reserve fund is a good deal. 'cause regardless, you know, you're gonna, if there's
something that needs to be fixed, you know, the money's there. So it's good. We have reserve
funds to take care of our maintenance and, you know, it's, it's no different than them holding it
for you.
Yeah. I'm, I'm a hundred percent on having a reserve fund. I'm just gonna have a hundred percent
control of it also. Yeah. Yeah. And as you get bigger, I mean, some people, and, and maybe in
the bigger companies, they won't require that, like I said, our company, uh, that we use in
Brownfield does not. All they can do is say no. I think, you know, the question unasked is the
one that you're, you're gonna wish asks later. So, (···1.6s) so setup fees are bad deals. (···1.2s) So
I am super, I struggle with the setup fees. Bad deal for me.
Uh, opinions are like, (···0.9s) but this is my opinion, my opinion on set up fees. I think they're
bad deals. These fees, (···1.0s) you know, if you have one or two properties, what are they really
setting up? It doesn't take that much to set up. That's gonna come with your lease up fee. Um,
you know, that month that they're taken from you, um, upfront, uh, you know, it's gonna come
with that monthly charge. They charge you all the time, you know, every month (···0.8s) your
monthly fee. But those setup feed, onboarding feeds, they call 'em, sometimes (···0.7s) that's
(···0.5s) one time or once per unit.
Now, if you have a thousand properties, you know, maybe depending on, you know, how you,
you know, export that information from your properties, from your (···0.6s) system software and
how they receive it, you know, maybe there's a one-time fee if, if there's a lot of properties. But if
you just have a, a few properties, you know, you'll see set up fees, onboarding fees, $200 a unit
At least. So, You know, it's, it gets very expensive.
So make sure you look at that. You look at what that cost is. Um, if your units are occupied and
you're literally just handing over your one or two or five or 100 units, whatever it is, you know,
(···0.8s) negotiate. They don't have to do anything. They're not, there is no vacancy to fill, there
is no advertising to do. If you're simply, if, if your spouse passes away and you're just like, I just
don't wanna deal with these properties anymore. I want a property management company. But
everything is, everything is filled.
You know, there is no need to pay some of those fees up front if all they literally have to do is,
you know, put your information into their system and start collecting rent, you know, they're
gonna get their monthly fee. So, and, And if they say that that's the cost, well that's just the cost
of us doing it. That's what it's gonna cost me to do it. Well, how's it gonna cost you that much if
you got a $20 an hour administrative person, you go, okay, maybe they're labor burden to you is
$30 an hour, how many hours really is it gonna take them to set up one single property? You
know, there's no way it's gonna take 'em an hour. (···0.5s) You know, chances are they will do it
in less than 15 minutes and they're gonna charge you $200.
How do they justify the charge? (···0.7s) You know, I think people waiting till the last minute
are the ones that get finagled in these fees. They don't take the time to research it before it goes
bad. You know, it might be even something that, you know, what, you have your first tenant,
everything's okay, but maybe I should do some research, you know, on my off time, my
downtime, you know, just in case, you know, plan B, just in case you know, that way you're not
scrambling at the end, you know, making that lifeline phone call to somebody that, you know,
whether it's this group or some another property owner that you know, that manages their own
places or has a property management company in place, you know, going to reinvent somebody
that can help you so that you're not scrambling and making a bad decision at the last minute.
And you're signing a contract where you're, you're putting yourself in the situation where you're
paying all these extra fees and you don't have, you don't know what to negotiate. You know,
there's plenty of people in the real estate world that will help you, uh, negotiate some of those
deals. So, And if you have, if you're using AppFolio or using Rent Manager or using Buildium or
using some other platform right there, there that you're working with, most of those platforms,
whenever you say, I'm gonna switch from Buildium to AppFolio, (···0.7s) they can do it in one
transition to do it.
And it always has problems. And I'm not gonna say it's not gonna be any problems in it. They
don't have to fix, have to fix some kinks in it. But all that transfers with a stroke of a, of a
keystroke. I don't know if It's that easy. I just said it doesn't, I'm not saying it doesn't have
problems, but it's done like that right there. Yes. But then you have a couple hours here, a couple
hours there, maybe you may have 20 hours.
You gotta spend a fix it all on, on 50 units. Okay. 20 hours on 50 units, that's still less than $30 a
unit. Yeah. And in the end, so you start looking at it on what it really costs. Some of it goes
really fast and, and they're getting better and better and better as they're doing this right here. We
switched, we switched from three different companies at one time on, on what we was using to
manage the properties. But (···0.5s) it's painful, but it should not be $200 (···0.5s) per unit
painful. Mm-hmm. Exactly. And if you're only dealing with a few units, it just shouldn't be that
painful at all.
So (···0.6s) eviction fees, these are good deals. I think that if you struggle on the next slide, uh,
with your eviction fees, if you struggle with your tenants and you're getting a property
management company, (···1.5s) an eviction fee is not a bad, it's not a bad deal. I, I really, truly
believe take the stress off, stress off yourself, have somebody else do it. If you can't manage, not
that you can't, but if it's not something that is practical for you to manage your own properties,
why take on the stress of eviction?
Um, some people just flat out don't like evictions. Evictions can be hard. Um, there's certain
posting times that there's, you know, certain paperwork you have to fill out. You people have to
be served, you know, how much is there eviction fee? What, what is, what is the process? When
do they, when does, when do they start that eviction process? So, you know, if you're gonna pay
an eviction fee, you want, you wanna make sure they're not waiting until they haven't paid two
months or three months worth of rent.
You know, you want to know how they deal with those people that aren't paying rent. And you
make sure that fee is there to pay for the court. You know, they're not paying, they're not
charging you an eviction fee plus then charging you for court fees and different stuff. What does
that eviction fee entail? So, And they're not, (···0.6s) they're not going to evict anybody for you.
There's, they're, they gotta hire somebody to do it. Mm-hmm. If you have a business that has to
go through an attorney to do it mm-hmm. They can't evict anybody and go to court, and you
cannot do it and go to court.
If it's an actual, if it's in your personal name, you can. But if it's not, you cannot. Mm-hmm. Mmhmm.
But I also don't want somebody to spend two months trying to collect the rent only to
come out and evict and around where we live here, you gotta give a written 30 day notice on
eviction. (···0.6s) So what I want to happen in my office is if we say that we can evict you
(···0.8s) after, on day six, we're gonna give you the first five days I want on day six for a
computer program to print something out from me, send it to my tenants and say, look, this
begins the 30 day wait on the eviction process.
Don't wait. That way they got make sure you're properly 35 days and we are in court. Yeah. So,
(···0.5s) you know, it's not something you wanna wait on that, you know, you can let your
tenants know. Look, if it, if it offends you to get an eviction, let notice that you're gonna be
evicted in 30 days, then don't pay rent, pay rent on time. But if you don't pay rent on, I'm not
gonna give you 30 days and then have to write you a letter and give you another 30 days. I'm not
gonna do that. I'm gonna send you a courtesy letter that says, this is what's fixing to happen if
you don't go ahead and, and get that rent paid.
So You really do not need to find out how your property management company, or how the
companies that you're interviewing handle that as your own, as you manage your own properties.
Obviously you can handle it however you want to, um, well within the ramifications of the law.
Uh, but when you're dealing with a property management company, you really need to know
what the process is when they start that process, what letters they send out, how they plan to
make sure that, you know, they get you paid. They get the rent paid. So go through that process
with them.
Um, And then you may want to find out why they got a bad attorney or why, why did they get a
bad tenant? Was it something they did wrong that they got the tenant? I, you know, Well, you
want some Information. It's, it's a good question to answer. Mm-hmm. You know mm-hmm.
What happened with this particular tenant? You picked this tenant out. You know, not that every
tenant's great, but you picked it out. You know, (···0.9s) we are, we're real, real heavy on credit
scores and stuff like that, right there. We're real, real heavy on certain areas that we know
(···0.6s) makes a perpetual (···0.6s) tenant that you got to evict.
So we try not to rent to somebody that we know there's a good chance, you know, maybe it's
only a 70 30 chance that they're gonna have that, or 30% chance you're gonna have to evict them.
Again, I don't want somebody in my, in my property if there's a 30% chance that I'm gonna have
to evict them. I don't want 'em if it's a 10% chance I got evicted. But, but remember too, these
eviction fees, it might seem like, I, I think I've seen, I think I, the lowest one I saw was like 200.
(···1.3s) But, you know, taking the time to make that happen, chasing these people down, if

they're chasing 'em down, and it could be somebody that they inherited from you, it could have
been your bad tenant that you chose to put in there.
You know, they're taking time and they, they do work, you know, if they're incentivized, I would
say they work, they're working hard to make sure that that money's collected, depending on, you
know, you know, I, I would imagine that somebody, uh, that works for a property management
company, it's a job A J o B. And so if they don't do a good job, then they're not gonna have a job
for very, very long. If, uh, they continue to do a bad job or, you know, property owners
complain.
So, you know, I think that we all, we still have to keep that in perspective. I'm trying hard not to
be, I, it sounds like we're really against property management companies and we're not. But
again, it's all about protecting you as a land, as a property owner. Um, If we don't do our job
giving you the facts about what we see or what we know mm-hmm. Or what we have dealt with
in the past and we haven't done our job. Mm-hmm. Um, there are hundreds of thousands of
people that use (···0.7s) property management companies. So obviously they're not all bad, but
we're just telling you what to look for and what the question is.
Mm-hmm. And try and protect you from losing (···0.8s) what you've spent your whole life. So
for, to be able to create mm-hmm. Make sure that you make money off of it. Make sure that you
don't do it, and then get a bad deal. And, and, and then you get completely outta real estate
because of one bad deal when you're, when you're one good deal away from changing. What is
that book book called Your Forever? The Beekeeper (···1.8s) that, what it's called, It (···0.6s)
was the beehive. Right?
The beekeeper. The Beehive Beehive. (···0.8s) We'll have to look up, there's a book Beehive,
beekeeper Be Something. Um, it talks about a bee sting and, and how sometimes we get stung
and, you know, you, you just don't wanna encounter that situation again. And, and we find that a
lot with tenants. (···0.9s) The honeybee, the Honeybee, the honeybee. It's the honeybee. It, it, it
talks, it, (···0.9s) it talks about multiple streams of income. It's a, it's an awesome book. Mmhmm.
And talks about multiple streams of income and how you do get hit and you get hit and
you get hit and you don't quit.
You know? So, (···0.6s) And you know, for those that are investing and that are new to real
estate, it really is a good book to read. Everyone should read that Book. That's a good book.
'cause they're, they're starting, you can apply it to so many different aspects of your life. Uh, but
you know, that bee sting, you know, you just gotta shake it off sometimes. And, you know,
sometimes you know, it, you, you wanna blame the tenant. You know, you want to say, oh my
gosh, you're such horrible tenant. But then you have to take a second look at what you did or
what your property management company did.
Like, why did that happen? Where, where could I have done something different? You know,
you have to critique yourself. You know, it's easy to place the blame on just the property
management company or, or you know, just the tenant. But you know, what could have you done
differently? How could have you done something better? You know, a lot of self-evaluation in
that too. Or self-evaluation in your property management company, you know? Well, we Deal
with that. Some people with, we deal with that on the McMurtry properties right now. Mm-hmm.
We got one tenant over there that the parking area for them to park in is big.
(···0.7s) So the guy rented it with the expectation that he'd be able to park his commercial
equipment there, that he'd be able to put his trailers there. Well, it's a residential area. (···1.3s)
The asphalt there isn't designed for him to bring his trailers in with skid steers and stuff like that
on it. So he is tearing up that stuff right there. So we keep telling him, you gotta get your, your
commercial equipment off of the property, each commercial equipment off of the property.
(···0.7s) And then we (···0.6s) got another one (···0.6s) down the road from there that the people
were storing all kind of trash on their porch.
They got file cabinets on their porch. They got this on their porch, that on their porch. And we
don't rent like that. So we're telling 'em, get your stuff off your porch. And, and it and it, we on
'em, you get your stuff off your porch or we're going to evict you. I'm, you're not staying there.
But hindsight, looking back, we shouldn't have put that big, that big gravel area in by that house.
Yeah. Because people wouldn't be parking back there. But now we're gonna, we're gonna
overeducate anybody that goes in there mm-hmm. We will overeducate them so that they know
that that is not gonna be tolerated for a minute. I don't care if you got, you know, if you got a
family, it's a three bedroom house, so they're liable to have five cars and there's plenty of room
for five cars to park there.
Mm-hmm. But they can't be bringing in five cars, three boats, (···1.0s) a bulldozer (···0.6s) and,
and all kind of other stuff. They just can't do that. Yeah. So it's, (···0.8s) That's, so it's, you learn
as you go and your property, man, you have to make sure your property management company
knows a tolerance for that. Make sure those are your leases. Oh, that's the other thing. Your, your
leases with property management companies. Um, I don't remember if I went if later on in the
slides, but something I will go back over is the leases that the property management companies
use.
Look at the leases that they're giving people. Some property management companies will allow
you to use the leases or (···1.0s) cut and paste some of the lease sections that you have. Uh, there
are some property management companies that will not. So you really want to know what that
lease looks like, because that is essentially your lease. And then I would to your property, I
would give that lease to my attorney. Mm-hmm. And I would have my attorney look at it, and I
would have my attorney sign off on that lease and say, this, this lease protects you.
Mm-hmm. And, and find somebody that works for you (···0.7s) to tell you that it's protecting
even on, even on your, (···1.3s) the leasing company that you're looking at hiring, if you don't
understand a hundred percent what's going on, bring it to a real estate attorney and say, Hey,
(···1.0s) can you just read over this right here and tell me what you say? It may cost you a couple
hundred bucks, but if it costs you a couple hundred bucks and you don't make a bad decision, is a
couple hundred bucks worth it? Absolutely. So the, the whole thing about it is not make a bad
decision.
It's gonna lock you in for a year. You make the bad decision, you sign it, you notice a month into
it that it's, it is not working for you. You do not have an op to get out of it for the next 11 months.
And one of the other things I actually learned through a nugget in passing at one of the real estate
conferences that I, we had been to (···0.7s) was, you know, cash for keys. You know, if that's
something that you do just to get people out, then sure. What that is. Make sure your property
management company know. So cash for keys is somebody's not paying their rent.
You can't, you know, you can go through the eviction process, you know, like during covid it
took, well it didn't take us. We, we, one, there was one person, but it took three and 4, 5, 6, 7
(···1.0s) months. Courts shut down. Courts weren't, you know, pushing cases out. It took a long
time to evict people. Um, and it was a problem all over the place for people. Um, we were very
fortunate in that. But you know, if, if (···0.6s) they don't have any money to pay you, maybe they
just don't have money to move, or you can give them money to, you know, you're giving 'em
cash.
So they go move to a weekly hotel or whatever, whatever they're doing, whatever the issue is,
sometimes that's incentive for them to turn over the keys and leave sometimes And don't give
'em money before they leave. Yeah. No, no, no. You wanna make sure you have the keys. I
suggest changing the locks. There might be other, uh, keys that, that have been made. But, you
know, even if, even if it means that they leave their furniture because they can't come get it, you
know, I mean, have them sign off on something. Give them a certain amount of time to get their
stuff out.
You know, find a way so that they don't sit there for two and three months at a time while, you
know, you could have cleaned it up and re-rented it. You know, make sure that if there's a
situation like that, that you have a plan B and C in place for your property management company
and talk to them about what that looks like. You know, ask them what they've done. Ask them
whether what other, you know, property owners have done and see if you can work something
out so that there's a plan A, B, C. And you know, you, you do a case by case and you know, it's
actually not a bad idea to be a part of that, uh, during the process.
Even if they just (···0.6s) kind of keep you informed. Don't micromanage your property
management company. That's what you're paying them for. So that would be my only thing. But
you do wanna make sure they understand that, you know, you want to get that for that property.
Rented is what's making you money. So somebody not paying rent, whatever you do to get 'em
out. You know, even eviction is not a slow process. But we, um, you know, we've heard a lot of
horror stories about the covid with different people in different properties. (···0.6s) We
experienced that one property, one and a half.
One, one property. We had one lady that wasn't paying and then somebody accidentally ran a car
through, through the house. It was so, and um, so she got evicted arbitrarily the whole Just, So
she said, you got fixed. I said, no, I'm not fixing that. I burned that house down before I fix it.
Mm-hmm. But, um, that's perfect. But that got that one person out, but mm-hmm. We don't do,
(···0.7s) Christina does an awesome job at finding people to move into the property. She's not
finding people that are transient people that, you know, they jump from job to job to job to job.
She's not, she's not bringing them in because they don't have a good work history. They're
probably not gonna have a good rental history. She doesn't bring somebody in that I'm here for
six months for a job, but I'm willing to sign the whole one year lease. Chances are they're gonna
pay. And when they leave, you're gonna spend four months trying to locate 'em. And, and then
you finally get 'em out. You still lost four months. And like it or not, judges do not make them
pay the full lease. (···1.0s) They don't make 'em pay the full lease. So even if you have a lease
that says that they're bound to that contract, you want, you don't tell them that when they're
signing the lease.
But most, most judges don't do, will not make them pay the remainder of that lease. They might,
(···0.9s) they might make them pay for the damages. You might get possession, but I don't, I
don't understand it. I've talked to my, our attorney about it over and over again. It just, it just
doesn't happen. So again, that's why you file alternatives, cash for keys. Um, you charge 'em a,
(···0.8s) a, a re renting fee. Talk to your property management company about what that looks
like.
If somebody's breaking a lease, you know, they'll charge 'em like a month's rent and then they
lose their security deposit and then whatever damages. So, I mean, they're still paying (···0.7s) a
bulk of money, but you're not gonna get that last six months of rent. They didn't pay. So basically
you have to re-rent that. Alright. Princesses Thomas to say goodbye. Oh, (···1.3s) I love talking
about evictions. Have a Good day. Have a Good one. (···1.0s)
(···2.6s) Okay. All right. Basic fees. We're back to talk about some more basic fees. Um, so just
going back a little bit, we were talking about the, the range, you know, six to 12% depending on
where your area is, how many units you have, um, those are gonna be, that's just a range. We use
10%. When we were doing your numbers, that just kind of gave you a middle ground so that you
had something to go off and you had some (···0.8s) fee built in there just in case you need to go
find yourself a property management company. Yeah. And if you're doing your numbers, you're
trying to figure out whether you can afford it or not.
Call five or six of them and say, what is your percentage? Find out what their percentage is, and
that's what you plug into your numbers. And they say, well, we really need to talk to you about
it. Say, look, I'm just trying to plug in some numbers, see if this property makes sense to me to
buy. Mm-hmm. And, and they'll be more APTT to give it to you and not think that you're price
shopping them. (···0.8s) Hopefully collecting rent isn't too hard because they've picked a good
tenant. Uh, once you've secured them, um, if you have any experience collecting or having a hard
time collecting rent, hopefully, hopefully you don't, hopefully you have a, a tenant that pays on
time, but you want your property management company to have an, they want, you wanna give
'em incentive to collect.
You don't want to just give them a blanket, (···0.5s) you know, fee that they don't have any
reason to go collect the rent. So those are some of the things that we'll be talking about. And, you
know, one fee versus the other, what gives them incentive, what doesn't give them incentive. But
basic fees are also known as percentage of rent fees and percentage based fees. Uh, so we're
gonna go over percentage of rent due. That's the next slide.
So Can we use, can we use a, um, risk versus reward thing on the percentage for the, (···1.0s) for
the property management company, if a property management company takes more risk and
says, I'm gonna keep that property rented, and I'm gonna get my fees based off of the rent of the
property, so I'm taking more risk risk, that's the side of rent due. I'm, I'm getting more risk. So I
want more reward off of that right there. Mm-hmm. So that's where we're going to, Well, I mean,
per Yeah. Percentage of rent and due. So, um, you want to avoid percentage of rent and due, uh,
this means your property management company gets paid the same amount every month
regardless.
Uh, so example, the percentage of a month's rent is 10%. You charge a thousand dollars for a
tenant to rent your property for a month. You pay the property management company a hundred
dollars every month, even if there isn't a tenant in the property. That wasn't what I was saying. I
was talking about rent collected, not do, That's the next one. I'm sorry, I, I (···0.5s) it's
percentage of rent collected. There's two. There's two. So, yeah, we'll, we'll go there. Okay. Uh,
so if Y'all think this is rehearsed in any way, I, it's not, I haven't even seen the slides that are
coming up.
So as we go, we're, you know, Christina wrote this. I did not write it. So (···0.6s) I'm just here
for emotional support. I'm like an emotional support. He's my emotional support animal. I'm, I'm
an e s a pet for her. Yes, (···0.5s) yes. He is a allergenic. (···0.6s) So anyways, you don't want
the percentage of rent due. Just Call me hypoallergenic. Yeah. You don't shed like a dog does.
You shed less into moki. (···0.5s) Mm-hmm. Okay. So (···2.0s) you don't, this is a bad deal.
You do not want the percentage of rent due, uh, especially starting out, if you don't have a tenant
in there, they're responsible for getting a tenant. And you still have to pay that a hundred dollars,
regardless of whether there's a tenant in there. Uh, they don't have a lot of incentive to place a
tenant in there if they're still getting paid. So here is your percentage. Well, On our apartment
complex, at one time, we had talked about, I think it was Dave that was talking to me about, you
know, we need to pay them to, to get it. And it was so much money we was gonna pay them each
time to try and fill up our apartment complex because we're still leasing that.
I was like, I'm just not doing it. I'm not, I'm not gonna pay that much money. We're gonna do it
in-house, and we're gonna just invest the money and make it happen ourselves. So that is from
your perspective of how you view that. Mm-hmm. Mm-hmm. (···0.6s) So percentage of rent
collected, uh, that is the next slide. Um, this is, this is a way, (···1.7s) ideally, especially starting
out, uh, you would want to have your property management company fee you to death or fee
you, uh, this means that your property management company only gets paid if your unit is
occupied.
This is a good deal. Good deal. So the example, same, same scenario, 10%, um, is a month of the
month's rent. You charge a thousand dollars. You pay the property management company a
hundred dollars every month, only if it is occupied. This is called percentage of rent collected. So
(···0.5s) this is gonna encourage them to do the job that you set, you know, you're contracting
out to do.
Now, (···1.2s) every company isn't gonna do this, No. Mm-hmm. (···0.6s) But negotiations, But
that's negotiation. (···0.7s) But there's a lot of, there's a lot of companies that I hear on different
podcasts I listen to that, that they have a tremendous amount of integrity, and they really are
about doing what's best for the company. Now we gotta make money as a, as a business owner,
(···0.5s) and as, as an investor, you want to get a piece of property, you wanna rent that property
out, and you really wanna make money off of it, as much money as you possibly can. And that's
what we do (···0.7s) as a business owner for a property management company.
(···1.4s) They want to make as much money as they can, but they need to do it from the
standpoint of having integrity, not taking advantage of somebody who is losing money, not
taking advantage of. Now, if you don't wanna fix up your unit, and your unit is gonna be crap all
the time, and, and they're gonna manage it, and they already know going into it that it's not gonna
stay. It's gonna be hard to rent. They just want to get paid. They want get paid if they're gonna
deal with your garbage. Mm-hmm. But if you're a, a landlord that's taking care of your property,
and you're making sure that everything is up to date and, and you're doing everything in the
world to make sure that your property is rented, (···0.5s) then it's their, you know, it's that person
that's doing your property management's responsibility to make certain that if you are mowing
the lawns, that the mo the laro mode, if you have a dog park, that the, you know, basically the
crap's picked up.
You know, if you, if you (···0.9s) have a playground, that the playground is safe, that there's not
people out there shooting up with needles in the playground so that people don't, it's their
responsibility to make sure that your property is as ti in tiptop shape.
It's not your responsibility now, you should still drop, drop through and look at it'll, And you'll,
you'll keep tenants that way. You want somebody who's gonna take good care of the property
and (···0.7s) take care of the tenants. So we don't have a lot of turnover on our properties, and we
don't, because we are there. If something breaks, we're there. If something's going wrong, we
there, if somebody's got a problem, we there. If somebody's on a property that isn't supposed to
be there, we're there. We got the cops there immediately. All we gotta do is have a phone call.
Like, like she said a few slides back, that if she walks past a hallway and she semis weeded, she
is calling the police right then and there, and the police are coming out there and they're gonna
go in your apartment. So that's how we are, that's how we roll. We, we (···1.1s) do not want
drugs on our property in any form or facet. And I understand we're gonna live in a world where
people wanna smoke weeded. That's, that's up to you if you wanna smoke weeded, but you won't
do it outside. You won't rent from us if you smoke weed, Do it outside. You know, we just, you
know, it's, it's, (···0.7s) you know, goes through the walls.
Some states you smell weeded in your house, the tenant smells weeded in their house. Yeah. You
smoking it in the hallway, the tenants all smell weed. They gotta walk through that garbage.
Mm-hmm. People don't want it. I mean, there's, they just don't want, or if You have a duplex and
you're living in it, if you're a smoker, might go through those vents and go into your tenant. Well,
we had a, we had to call 'em a duplex two weeks ago where they said they smelled weeded on
one side. Mm-hmm. So we gotta send somebody over there. Mm-hmm. But, but, so if you
manage your properties like that, and you're doing everything you can to make sure, and, and as
Christina said in the very first slide, (···0.9s) you interview your people that you're renting to,
and they know where you stand.
You're not interviewing them, and you're not telling 'em that you're gonna do this, this, and this,
and you're not gonna do it. What you do is you tell 'em exactly what you're gonna do, (···0.9s)
and then you tell 'em what you told 'em, (···0.6s) and then you tell 'em what you're gonna do
when they don't do what you say. (···0.7s) And, and we are those kind of landlords. We are as
good as gold if everybody is doing exactly what they're supposed to do. But the minute they're
not, we are gonna take evasive action and we're gonna correct that situation because there may
be a hundred other people live living in that building, and we have promised those people the
same lifestyle that we've promised you when you move in.
So if you disrupt that lifestyle, you will not be there very long. And if you have a single family
home, you need to make sure that whatever property management company that you pick out is
willing to be tough when necessary. Uh, I'm not saying go to the door with baseball bats. Now
that gets you sued. Don't, don't do that. (···0.9s) But you do need somebody who's willing to
follow up, somebody who's willing to check somebody, you know, that talks to neighbors and
says, Hey, if this tenant, if this house (···0.5s) gets outta shape or outta line, depending on
whatever long contract you have, or if you see something that's unusual, you know, it's gonna
bring (···0.6s) undue stress to the community, like, call us.
Let us know. You know, it's a, it's important that your property manager, property management
company is proactive in making sure that your tenants are, are doing right by your property. And
we're proactive. You know, we don't take phone calls from tenants at all.
Um, everything needs to come in through the computer. They do it. They, they post it on the
thing (···0.9s) on their board. And that gives, everybody has documentation of what just
transpired (···0.8s) when you go to eviction court. If they say, I have had a leaky faucet. I've had
a stopped up toilet for four weeks, that's why I didn't pay my rent. You would be able to pull a
log of, of your maintenance records where they have sent it in. If they didn't send it in, then it
doesn't exist. And, and that is how we manage 'em. We do that because we protect ourselves
from (···0.5s) going, going to court about something that isn't right.
(···0.5s) Going to an eviction. We protect ourselves like they're right there. And we also protect
ourselves because we want them to know that we're gonna take care of them, and they have a
record of what we did. You know, it's logged what we did to their, (···0.5s) to their home
whenever we were there. So they don't have any questions. And if they go home and they look in
their, in their portal and it says, Hey, they fixed that toilet, and then the toilet is still leaking, and
they need to put in another maintenance request and say, Hey, (···0.7s) I understand you got that
till it was already done, but it's not, it's still leaking.
And Your property management company should be taking care of that. So, you know, if, if
you're handling your own evictions with, sometimes you can do, whether they're handling 'em
for you, I'd imagine if you can't handle, or you would don't want to handle your own property
management, that they'll handle your evictions as well. If your, if your property is in your
personal name, you cannot do, you can do evictions. (···0.7s) If your property is in your
company name, then there is no way you can do your own evictions. You have to have an
attorney, do your evictions. (···0.9s) We have attorneys to ours, and sometimes it's better to do.
Yeah. But I mean, if you're just starting, It can go either way. I, I would encourage anybody, if
you're gonna get into this business, and if you're gonna do property management, all not a good
eviction attorney, you need to go, you need to go sit in eviction court. Mm-hmm. 2, 3, 5 times. It
doesn't cost you anything. Just the same process. All you do, show up and go watch the process
and watch how, I mean, these judges will make you look like a complete idiot if you're not
prepared. And it, and it is a, I've watched it, it is a humiliating situation whenever they do it.
And because you are a landlord, you are supposed to know the laws. You are supposed to know
what you can do. You're supposed to know what you can do. And when you don't do it, they
don't give you any mercy. And you'll watch your tenant and you would think they would know
the responsibilities of being a tenant, and they'll be as lenient as they can be on a tenant. So
living in a world where everything favors the tenant, more so than it does (···0.5s) the, um, the
person, I mean, the tenants were told they don't have to pay rent. We didn't get paid for any rent
that the tenant didn't pay because the government said they didn't have to pay it. So it's not in our
favor.
It's in the favor of the tenants. So, so you protect yourself on that. You protect your assets. Um,
but (···0.8s) you know, you, the example on that, that we was talking about with, uh, with the
percentage of rent collected or however they're gonna do it, the more willing you are to make
sure that your property is a hundred percent, that your property is where it needs to be, the more
willing they are to say, Hey, well, let's, let's do it a different way. You know, because when
they're dealing, you know, (···0.6s) if you're dealing with a crop property, a crap property owner,
(···0.9s) then they, they struggle with that right there.
And it makes things more difficult at every aspect. But when they're dealing with a property
owner that's, that's really good and really responsive, proactive on everything, on what they do
with their property, then it's, it's, it's a, it's a breeze for these property management companies to
manage your property. Mm-hmm. Okay. All right. So (···0.9s) conclusion, basic fees. Usually
good ideas for investors with more than, you know, many units. Um, not so good for those with
few. So if you have just a few units or one, or, you know, we all gotta start with one.
Um, it's, it's a good idea to look for property management companies that have a variety of
charges or that you can negotiate with. (···0.8s) You know, talk to them. Don't, (···0.5s) don't,
don't, don't sign the dotted line until you've went through several companies that you've talked
to, interviewed, looked at contracts, um, make sure, compare the contracts, see who's gonna
negotiate, see who's not gonna budge. Throw those out the window. Um, you know, do a lot of
comparisons. Make sure you're calling those referrals.
Uh, make sure you don't get stuck in a contract that you can't get out of. If you're not happy, just
make sure you do your due diligence and homework. Because getting stuck with a property
manager that isn't good is oof almost as bad as a bad tenant. So (···0.6s) if you find a company
that charges a flat fee and it turns out to be a small percentage of the rent, then a company that
charges a basic fee, choose a company with a flat fee. Um, so you know, it really, again, due
diligence, making sure you check, don't, don't just sign up with the first one, But don't look at
just their basic fee and think that that's everything.
Mm-hmm. You know, look at the whole entire picture. Every single fee, they're gonna charge
you whether somebody moves out or somebody moves in. Mm-hmm. Sometimes they charge
you when they move out and they're charging you again, when they move in, they charge you a
low fee on one side, and then they charge you two fees on the other side for one transaction.
Then they charge you for every maintenance repair work and a certain percentage. Look at all of
those fees and how all of those fees add up as a whole, not just one, because they can come in
and, and hit you with a low fee and sell you on that right there, and then come in in the back and
rape you with the other fees.
So mm-hmm. Be very protective to not read the whole contract. No, click, click, click. Like
Christina said, pay attention. (···0.7s) Yes. (···0.9s) So next we'll talk about flat fees. Um, it
means everyone's charged the same amount, no matter how much business they give the property
manager. So that's a flat fee per door, just like we do in, uh, Brownsville. We pay $30 a door,
that's what we paid.
Doesn't matter if it's a (···1.2s) duplex, single family apartment, triplex, quad, (···0.6s) whatever.
Everything is $30 a door. Um, so the example here is Jim, And I don't think she even charges us
for other companies to go out there and work, does she? Mm-hmm. (···0.9s) They have, they
have their own people they'll use at a discounted rate. And when their own people go out there,
they, they make a little bit of money off of that right there. (···1.1s) And then, um, what I'm
gonna do at that point is whenever they tell me their own people went out and did something, I'm
gonna look at how much time they have in it.
And if I have a problem with that, I'm gonna question the amount of time in that, in that thing.
And don't, (···0.7s) don't be a jerk about this right here, and don't say, every single time
something comes in, I'm gonna try and beat 'em down on money. Because everybody that's just
gonna irritate 'em, it's not about beating somebody down on the money. It's about being very
proactive on how much time it takes to do something. And some things are more difficult than
others. And every single thing you work on could run into a different type of problem that could
take you a little bit more time. But it's easy if you want to change a sink out to Google. How long
does it take you to, on a do it yourself thing, if you personally went in and change it, how long is
it gonna take you?
Oh, it's gonna take, and if it says it's gonna take you two and a half hours to change that sink out,
and then you send a professional in there and they bill you for four hours, (···1.4s) That'll be a
problem. I Wanna know what the four hours is for. I'm not saying it's not legit. I, I'm not saying
at all that it won't take four hours professional to do it, but you don't know what they
encountered. I mean, a rusty screw head is a, is a miserable thing. There's some, there's different
things. You can't get to the waterline, or they start to pull the waterline out (···0.9s) and they
realize that behind the wall that the, the copper is corroded and it needs to be changed.
If it's gonna leak, it's gonna break. I would much rather spend more money and get it fixed right,
than to, than to try and beat 'em down on money so that they're not gonna do what's right.
They're gonna do what's best for them. So it's not about beating anybody down, it's about holding
people accountable. I don't mind somebody holding me accountable, but I don't like somebody
beating me down. (···1.7s) So the example we have is, Jim owns an apartment complex and
wants Company X to manage the units inside (···1.0s) the building has 12 units.
And Company X charges a flat fee of $50 per unit. (···0.6s) That means that Jim would pay $600
a month to manage his units. Jim need, Jim's rent rents his units for $500 a month, which means
a $50 flat fee is 10% of what he earns from rent. So, you know, the 10% is the same as the flat
fee. Um, in this situation. So in the next slide, so thoughts (···1.1s) as a company that charges,
uh, basic fee, Jim might have gotten a rate as low as 6%.
Now he's got a lot. He's not a, you know, a lot is relative. Um, but he has more than one unit.
He's got How many? He had 10. He had 12. He had 12 units down $50 a unit. 12. He had 12. So
so he had 12 units down. $50 a unit. Yeah. And they're all in the same place. It's not like
anybody's driving around. It's in apartment complex. He's paying $1,100 a month. Mm. Is
(···1.5s) that the math? Uh, he's paying $50 per (···1.8s) unit per 12. So, no, he is paying $600.
That's why I have a calculator. So, (···1.4s) so this, so as a, at a company that charges a basic fi,
would've gotten a rate as low as 6% because of how many units he has, how close, close
together.
Um, definitely lower than 10%. If Jim was using a basic fee of 6% per per month, he would be
paying $360 per month. That's $140 less than he's paying with (···3.9s) a flat fee property
management company. (···0.7s) So again, it's, it's kind of relative to what, what you own, what
you're giving them, uh, how you're negotiating.
But in this case, if I was Jim, I would've absolutely negotiated a, a lower flat fee. Flat fee, uh, or
a lower rate, depending on, you know, what property management company you're working for.
'cause all of his units are together. They're not driving anywhere. They're not going a bunch of
places. They're not in different towns. Uh, he, he may have been able to negotiate something,
(···0.8s) something better there. (···1.1s) So Ashley owns one single family home. She is also
looking into Company X.
Is Ashley an underachiever? (···0.8s) Hey, she just got Started. She just got started. Okay. I'm
just trying to figure out what, Ashley, you gotta start somewhere. I wasn't sure why. She only has
one property and Jim has 10 or (···0.7s) 12. Oh, You know what, next time you I'm Asking, I
was just asking the, just I didn't even think about that. I'm was just, I'm gonna Switch the names
on the side. I was, if Ashley was new to the business, Ashley is (···0.9s) very new to the
business. Okay? Yes, yes. Um, she's also using Company X. You're so bad. Since she has just
one unit, she pays company X $50 a month to manage a property.
(···0.6s) Ashley also rents her unit for $50 a month, which means a $50 flat fee is 10% of what
she'll earn from rent. So, (···0.5s) you know, in this case, you know, what do you think about
that? You're, she's like the property management company, like, oh, like Nazi. What, what do
you think about that? (···0.6s) Do you think it's a good or a bad deal? (···3.5s) She's paying the
same rate as him.
I think he got the, the short end of the stick. (···3.8s) I don't think, well, She's, she's gonna pay
more because she's only got one property. Mm-hmm. That's just life. Mm-hmm. That's just, but

Jim didn't negotiate. (···1.3s) He got the short end of the stick. That's possible. Mm-hmm. That's
possible. Mm-hmm. (···0.5s) So Ashley was a better negotiator. It didn't, but it didn't tell me that
Jim didn't negotiate. So I don't really know that. Well, You could tell he didn't negotiate Because
you're taking that for granted that he didn't negotiate. 'cause it doesn't say that he didn't negotiate.
He could have looked at other property management companies.
Don't democrat me. Is that what you're saying? Don't democrat me. Oh gosh. I probably
shouldn't have said that. Don't get (···0.8s) prob. No, we're not gonna go into politics. So, okay.
So good or bad deal. Let's negotiate. Um, landlord property management contracts. It's good to
negotiate. So I'm (···1.0s) gonna skip a couple slides actually. (···2.2s) Leasing fee. Leasing fee.
(···1.0s) Yeah, that's the one. Good deal. (···0.8s) Consider this. Why would your property
management company aim for a long-term tenant?
If they could paid a bonus each time they find you a new one? They wouldn't. I mean, they could
have incredible integrity and they would do it. But (···1.2s) these guys wanna make money. And
if they, the more times your property becomes vacant, the more times they get paid. (···0.6s) And
that's been our big, And that's if you, and that's you losing possibly one month's rent on that
apartment every single time it goes vacant. Mm-hmm. You know, it goes vacant. They gotta
come in and do some repair work. They move out on the first. It's not ready for somebody to
move in on the first at the same time. And, you know, so you lose a month and all their, some
companies, not every company, there's some good people out there, but if they're worried about
the money and all they're trying to do is make money and they're saying, Hey, (···2.1s) let's just,
we'll make the money on it and don't worry about renting it.
Don't worry about trying to keep 'em, (···0.8s) you know, and it can be little small things that
irritate people that make 'em leave your property. Yes. (···0.7s) Mm-hmm. Whether it could be
just a 3% increase. Sometimes the 3% increase is only $20. You know, I know that when we sent
out renewals, uh, the household we're raising that, that tenant was in (···0.7s) his renewal.
I think the renewal was, it was 25, 50, 20 $5, 50 cents. And he was very, very low. It was like
you, you was taking his firstborn from him by charging $20 and he was at least four, $400 under
market value on his rent. (···0.6s) And we had, we did have to raise that property. There was
some stuff we had to do that property. But yeah, when he, he went out looking, When he moved
out, we raised it up actually three feet. Yeah. But when he went looking for, uh, for We did, it
was in the flood zone.
So we raised it up three feet to get it outta the flood Zone. But when he went looking for, for
another place to rent, he was like, oh my gosh. I had no idea (···0.5s) how much rent really was.
Because he really did live in a, he was one of those really, how long did he rent from us? A long
time for my time. (···0.7s) So (···1.1s) anyways, So, so the leasing fee, good deal, bad deal.
(···0.5s) Do not, you do not want to get into a contract where you're rewarding your property
management company for not doing their job for new lease. Yeah. Find a way that y'all can work
something out where you reward them for doing a good job and maybe over reward them for
doing a good job, rather than under rewarding them for doing a bad job.
You know, you, they do a bad job and they get paid, but maybe if they do a better job and retain
that tenant, you can give them a, (···0.8s) a, you know, a couple hundred dollars spit for just a
renewal. You know, something like that right there. So that they have an incentive to keep that
person in there. Mm-hmm. So the next slide, we'll talk about provisions you can add, uh, or
negotiate to the contracts.
(···1.0s) So whether you add a provision, if you find a tenant yourself not paying that leasing fee,
uh, that's, that will encourage them to find a new tenant versus, you know, you finding one for
them. If, if it comes down to that, um, working in seven for finding long-term tenants, (···0.7s)
whether, you know, (···1.5s) full or partial refund of attendance, evicted or breaks a lease within
a year, or when they move in or insist that they only charge a leasing fee (···0.7s) once a year.
You know, we've talked about different ways of (···0.8s) incentivizing property management
companies (···0.7s) and, you know, not paying on the front end, maybe paying on the back end
so that we know that (···0.6s) it gets renewed.
Paying on renewals versus, you know, (···0.6s) a new, a new lease. (···0.8s) You know, that is
(···0.7s) the, the leasing fee is definitely something, you know, they're gonna make the same
amount of money, (···1.0s) whether it's (···0.6s) vacant or not vacant in some cases. So you
really wanna, you really wanna push them (···0.8s) to keep the current tenants (···1.0s) to renew
instead of re-tenant unless you're trying to up and (···0.8s) Upsell.
Yeah. Up unless, unless you're trying to get the rent (···0.6s) substantially higher, uh, you really
want to push them (···0.7s) another way. But That one statement right there in that first
paragraph you have that the property management company earns the same amount of money,
whether it takes one week or three months to fill the vacancy. Mm-hmm. You don't want a
property management company that's getting paid for three months not to fill your property.
Mm-hmm. First off, I wanna know, why is it taking you three months? Are you doing an
incentive? I know whenever we started renting the apartment complex, our first incentive,
because we re we evicted everyone and we started renting the whole thing all at the same time.
So we evicted everyone. And then it was almost a year later, so I had carrying costs for a full
year. I didn't have carrying costs 'cause we paid cash, but I had cost in that for the whole year
that we had spent. (···0.9s) And, um, at the end of that year, I'm ready to lease it. You know, we
were burned through $2.7 million, $2.4 million, whatever that was, we burned through that much
money.
We ready to start making some money on the apartment complex. So when we started that right
there, the first thing we did was we, we went and bought some TVs and we told all the tenants,
whoever moved in within this period of time was gonna get a free tv. (···0.6s) So we tried to
incentivize 'em with that right there. So I'm paying 200 something dollars for a 50 inch TV to
give to people, (···0.5s) but if it gets 'em in there and it gets me, you know, (···0.7s) 10 more
people that move in that month than what would've moved in that month, (···1.0s) it's well worth
$200 for a television.
They don't look at us $200 for Televis, they just look at it as a free tv. Mm-hmm. Um, we know,
we know people that a lot of times on their apartment complexes, in order to, (···0.8s) to get
people to pay on the first, (···0.7s) they tell 'em, anybody that pays (···0.5s) their their apartment
complex rent their apartment rent by the end of the first day of the month. (···0.6s) If they can
pay it before, or by the end of the first day of the month, they get a free pizza voucher from Little
Caesar.
So they go out and buy pizza vouchers from little seizures that cost them $5 a piece, (···0.6s) and
it incentivizes all of their people to come in (···0.6s) and pay their rent so that they get their a
free pizza for their family. Does that $5 mean a tremendous amount to you? Maybe it does,
maybe it don't. But in a scheme of things, whenever you get your rent on the first, compared to
getting your rent on the 15th, (···0.7s) you know, if they're getting a free pizza, they're liable to
pay your rent before they pay their cable bill, which is not a typical thing that they would
(···0.6s) do. it, it just helps you get that money quicker and it incentivizes 'em.
And they, they love it because they feel like they got something for free out of it. And they did
get something for free out of it, but we got something we want out of that also. So everybody's
happy, nobody's upset about it. We want to give away as many free pizzas as we can possibly
give away. If that's the, if that's the promotion that we're gonna run. (···0.6s) Now with a pro
property management company, you might have a little bit Of a, yeah. Property management
company may not do that. I'm just talking about different avenues. An Onsite property manager
that, that would work.
But you could, you could still tell even your property management company, I wanna do this
right here and anybody does it, I'm gonna provide the coupon support, give it to 'em. Mm-hmm.
And they can run that deal and help 'em get it in. I mean, they're your, they're, they're working
for you. So if you tell them, Hey, this is something I wanna do, then, you know, as long as it
doesn't affect probably their terms and conditions and some of the others, you know, any,
anything that they have in their company, they'll probably fine with that. (···0.6s) So negotiating
negotiating is really, I mean, it's key. You can negotiate the pieces, you can negotiate all sorts of
stuff. But that leasing fee amount, I really think, um, that's something that I hammered,
hammered, hammered.
There was one company that (···1.0s) in the very, at the very end that for the, when we were
dealing with our apartment complex, that actually was okay with switching the leasing fee
around from the front end to the back end, um, was success. We were successful in doing that. In
the end. We didn't end up using 'em. (···0.7s) Variety of other reasons. (···0.5s) Advertising the
advertising budget was one of the, our biggest problems and continues. And when we look at
property management companies, just because I (···1.0s) know, and you all know now, all the
free advertising avenues that we have, we all know that rentals right now, in the market that
we're in, uh, they're pretty, I mean, we get a hundred applications for a unit.
So (···1.0s) it really is something that you need to look at because the advertising budget, uh, that
they put into, uh, those, some of those contracts are, are pretty high. So you make sure you need
to, (···0.6s) you, you need to look at that, uh, make sure you're not getting charged twice for it.
Uh, sometimes they'll say the leasing fee is for that, but then they'll have a separate line item for,
uh, advertising budget. (···0.8s) So, So that budget is paid every year. Whether they use it or
don't use it, they, you, you're paying it to it. And they could be using that on somebody else's
property. Mm-hmm. Mm-hmm. Which they could be using somebody else's on yours. But if
you're gonna manage your property exceptional and you're gonna take, and you're gonna do
things that other people aren't doing to make sure you maintain your, (···0.6s) your property like
you need to, and you're not having a tremendous amount of turnover, (···0.5s) then a lot of that
may play into wordplay and stuff.
So I would be careful, just like you said, I'd be careful on how much they're spending on there,
right there. Mm-hmm. Compared to how you're renting. And we, I was struggle 'cause they said,
we don't know how long it's gonna take us to rent your property. Maybe we can rent your
property in a (···0.6s) couple months. Maybe we can fill up your property in six months, maybe a
year. We don't know. We really don't know. (···0.6s) Well, to me, if you don't know your market
enough to say, Hey, I can rent this property. I'm, I'm not saying in six days. I'm not saying right
there, but if, if your range goes from three months to a year, whether you can rent my property
and you have looked at it and you know the condition of it, then that tells me that you do not
know my area.
You don't know the area that you're trying to lease in. If you can't tell me what it's gonna take or
you don't know your job, one or the other. Because right here in Nashville, Tennessee, I got a
three bedroom, two bath house that I need to rent. How long's it gonna take me? (···1.1s) Not
long a week, maybe Seven days (···0.6s) a week. (···0.7s) 200 applications in a week. And That
week is just to get through 'em on.
And so sift Through the, we know our market, Southborough Pi, south Pittsburgh, where we got
apartment complex. If we wanna rent a two bedroom (···0.7s) apartment, how long we got it,
how long before we can rent it, typically Two bedrooms are a lot easier than one bedrooms. We
have half and half over there. So I'm only asking for two bedrooms. The two bedrooms. Stick to
the question please. 14 to 21 days. 14 to 21 days. Very quick answer. (···0.5s) If I want you to do
a one bedroom, oh Lord, how long (···2.5s) she don't have an answer because it is 30, 45 days a
pain in a behind the rent themselves.
They're hard rent. Hoping, you're hoping, sometimes it takes us Criteria. Sometimes it takes us
60 days to rent one bedroom. Mm-hmm. They're, they're more difficult. But I can ask her these
questions because this is what she does. (···1.3s) And, and she does a a I mean this is a, an
extremely small portion of what she does. This isn't even her job. I mean, her job is other stuff
that she does. So this is part of it. But, but if I can talk to my wife and she can tell me how long
on any of them areas in the markets that we invest in, then don't you think somebody that does
this for a job should be able to tell you the exact same stuff?
I mean, if that's what you do for a living, do you not know your job? If I was gonna work on
your air condition at your home and I'm gonna change your compressor, I'm gonna tell you
within 10 minutes how long it's gonna take me to do it all. It ain't any big deal. It's just what you
do. Mm-hmm. So know your job, know what you do, (···0.6s) and, and don't let somebody give
you a, a (···0.9s) three to six month window of what they can do. They don't know their job,
(···0.7s) I guess unless you're renting in a war zone. Yeah. If you're in a war zone, it's a different
story then instead of, but if you're In say that, well, if you're in an area yet, don't, uh, if you're in
an area that is, I was gonna say we can give out crack instead of pizza for your first day, but we
No, that would, that would be unethical.
I'm not saying to do that. That Would make us drug pushers. Drug dealers not good. Um, so
(···1.0s) if, uh, you're in an area that there, (···0.6s) there is a need for housing. I mean, you
might get into some of the rural areas or like our apartment complex is in an opportunity zone,
so, uh, uh, it's getting better. But for typically, I mean, right now there is a need for housing.
So it shouldn't take that long. But Our only issue in that area is the one bedroom. The issue is not
the two bedrooms. And we, and, and I think you said yesterday that you changed everyth. You're
changing it from one bedrooms. We only had rented half our two bedrooms with pets and half of
'em without pets. And half of the one bedrooms with pets and half of the one bedrooms without
pets. The one bedrooms with pets were all rented, staying rented to one bedrooms without pet
pets. We were struggling a little bit more. So we were making some changes to go ahead and
accept more pets to make sure we got more (···0.6s) filled.
So we found out where the problem was and what we can do to fix the problem. And then you
maneuver that around and you say, okay, if we allow all of the one bedroom to take pets, or three
quarters of one bedroom to take pets, then it makes it easier to rent those right there. And we at
least got our money and, and she's making pet rent and other things off of that right there. But
you really have to, you have to set those guidelines with your property management company. If
you do not set those guidelines with your property management company, you will find yourself
(···1.2s) really upset with them or them really upset with you.
Uh, if you change anything, make sure you put it in writing or if you have any other requests or,
you know, one of the requests I asked for down in, uh, Brownsville of our property management
company on there (···0.8s) is (···0.9s) we had boughten properties and they had, some of 'em had
screen doors, some of 'em had fans. We don't do screen doors and we don't do fans. So as people
moved out, I told them to take the screen doors off and take the fans out. 'cause those things get
broken and you have to replace 'em. And they're just, oh, they're constantly breaking. You have
to replace them, especially if there's section eight.
You have to, there's certain requirements and if they live, basically you can't change any of that
until somebody moves out. So instead of having (···0.7s) to deal with that us the expense
(···0.7s) with the constant repairs or replacements, I told the property management company
overall, when people move out, just take that stuff out. And so, you know, I always email 'em,
uh, or I don't, I don't do it anymore. I can't take that credit. Tara, Darren, whoever does it,
(···0.5s) they uh, they make sure they stay on that.
They see that in a repair or something. Then they make sure they check who the tenant is, you
know, when their lease is up. 'cause we're gonna remind that property management company to
make sure they take that screen off, make sure they change the fans out. You know, so those are
some things that you need to make sure that you work out with your property management
company. Another thing that you have to look for in there, (···0.6s) you gotta make sure that you
have down. So, (···1.3s) And it's important to take and, and go over (···0.6s) this every single
month with your team. You get your, you get your receipt in from the property management
company.
Sit down with your, your team, whoever it is. If it's just your husband or your wife or a (···0.7s)
different partner, whatever it is, just go over it with them so that y'all, (···0.7s) everyone knows
what's going on. And everyone in your office, everyone in in that work with you, they know the
expectations. I manage strictly from numbers. The rest of it, I don't really care about it. Christina
will tell you, I tell 'em all the time, they'll start to tell me about problems. And I don't care. I just
wanna know the numbers, fix the problems.
So (···0.5s) everybody in my office knows exactly what I, what I want and, and what I think.
And when we sit down, that's again, what I wanna look at. I wanna sit down, I wanna look at the
numbers. I wanna know what my vacancy factor is because I know what vacancy factor I figure
as a whole for my company. So if that vacancy factor's outta whack, then I wanna know why,
why is that vacancy factor outta whack? If that vacancy isn't outta whack, then I know what I got
figured as a percentage for the company and maintenance fees. So how much did we spend in
maintenance fees? If that's outta whack, then if I don't know why.
I wanna know why. And your property management company should tell you that. So when you
get your statement from your property management company, however it comes email to the
snail mail, however you choose to get that, (···0.8s) you should be looking at that, looking at the
repairs. You know, typically if it's over a certain amount, there's a limit that they call. And so
you, you're prepared for that or you know it's gonna be coming in your statement. Um, but, but
look at those, when you have a few, a (···0.9s) few rentals, it's, it's a little easier to look at when
you have a lot. It's a, sometimes it's a lot to, to look at.
But you should always be reviewing those. We were guilty of it. Oh, oh yeah. When we got
super busy at one point, um, in the last couple years, whether it was the apartments or whatever
we were doing, uh, where the people in the office really didn't know what they were looking at,
we weren't really looking at it. 'cause we were going in a thousand different directions. We have
a tendency to over overbook (···0.9s) what we do personally. (···0.6s) So, you know, and as a
new, uh, landlord or a new property owner, you know, you want to make sure that you stay on
top of that stuff.
If you get busy with your job or you know, now you have a property management company,
you're like, oh, freedom. (···1.2s) Still make sure you take the time to look at those statements
that you ask questions of your property management company. Because if they don't think that
you're asking questions, who knows what will happen. Um, so there were, there were, there were
some things that we should have caught. Um, they, I think they fixed the toilet, like, I don't
know, 12 times is probably over exaggerating. Um, so, but they fixed the toilet and they, they
could have bought a new one like five times, But some in my office didn't pick that up.
And now, now was the thing. See we currently, Christina and I have (···0.5s) five duplexes that
are under construction. We have two single family homes. We're pulling out construction. We
have at least (···0.7s) four land development deals we're working on right now. We have an
apartment complex we're fixing to pull outta the ground right now. We just finished our building,
our personal residence. I mean, we stay busy like that. And we have a staff of like five people
total to workforce. That's it. So between us, all that has to be handled.
So we got tied up, especially in building our personal house during all right there. I was spending
every day over there with that. And a lot of this stuff slipped through the cracks. And then when
we finally come back to it and we look at it like, what in the world is going on? Our own office
ain't looking at it. So we gotta readjust right there. And, and part of that is expectations. We don't
set it out. And part of that is us not holding people accountable. So don't don giving The proper
training. Yeah. Or, or the proper, that's probably where we fail more than anything is not giving
proper training. We don't need the time we go in and think people know, or I do.
I'm gonna say me, not my wife, not my wife. I go in and think people ought to know what I'm
thinking. They ought to know how, (···0.7s) how I think. And they ought to do what I, what I
would do without, of course without doing on any of their course. I don't understand why they
missed a mark on that right there because I haven't told 'em anything. But they know me.
(···1.8s) Don't be, don't be an absentee investor just because you're not there. It's not a triple net
lease. You're still coming out with money on everything. Mm-hmm. So don't be attention
absentee. Pay attention, pay attention to what's Going on. Okay. Usually it's me that talks too
much.
But I'm gonna wrap this up with my husband and we're gonna come back and talk to you some
more about vacancy fees. (···0.9s)
(···1.5s) All right, we're back. And we are talking about looking for property managements. If
you can't manage your own, let's find somebody for you. So we're gonna help you with that
process. (···1.1s) How do you feel about property management companies? (···1.3s) Which part
(···0.9s) Do you like them? I don't Like 'em. I don't like 'em. But You have one. I, Huh? But you
have one. I Own one. Mm-hmm. (···0.6s) Well, that one I like. Okay. I was just checking. I
don't, I struggle, I struggle with people coming in (···0.9s) and, you know, we have one property
management company we was using on some properties that are three hours from here.
(···0.7s) And I'm, (···0.7s) I'm selling all the properties because I don't like it. (···0.8s) Yeah. He,
he has a Little bit of control issue, But I have a control issue and, but That's $30. A door is cheap.
(···0.6s) Well, they're, they're cheap. (···0.7s) But then they come in and they decide what
maintenance we gotta do. You know, we, we get our, our money and sometimes, and it's got a
$4,000 (···1.4s) repair that they did. (···0.7s) And I, (···0.7s) I've done this type of work my
whole life. So I've, I owned a, a service company for 30 years and, and when I see what people
are charging me to do stuff, and I say, man, I just, I'm, I'm not paying that much money.
And, and, you know, (···0.6s) maybe $200 to change a doorknob that, you know, takes 15
minutes and that's a $20 knob or a $30 knob, and you start looking at the bills and that stuff just
drives me crazy. Am I saying it should drive you crazy? No, (···0.8s) no. You, you, (···0.9s) you
factor it into your price. But I look at what I can control from here. (···0.6s) And, and Christina
will tell you, whenever we get to the point where gotta, we can't do it.
I'm hiring another employee. I'm not, I'm not going another direction. I think that's another
problem is I've always had employees. So I'm, I'm, I'm very consistent on understanding my
labor costs and, and man hours and how much time it takes and how much time they should be
able to bill out on a (···0.8s) daily basis. And I'm always buying property to rehab, or buying
property to build or buying property to clear. (···0.7s) So we, we do all of that other stuff
(···1.1s) to, to fill that gap.
And I make extra money with it. So if you have that ability and you're able to move people and
you're able to, to work people and control 'em, then it's, it's awesome to be able to do it yourself.
But if you're not properly staffed to manage your people, then basically your people are just
gonna ride your clock. Just like the people that that do the property management will. So it's,
(···1.1s) I'm not saying it's not a good thing for most people or a lot of people, it's just not a good
thing for me. Yeah. So you have to find what, what works for you if, if you have control issues
(···0.7s) or (···0.6s) you, (···2.7s) if you're more comfortable managing some stuff that's closer
to, which is more convenient for us.
I mean, there's people that manage stuff from other states all the time. Um, and it's absolutely
doable with a property management company. Uh, if you have onsite management. Absolutely
doable. Well, when they first contacted you about, about teaching this class mm-hmm. She was
talking to me about teaching a property management class. I said I could not, I could not teach a
property management class and teach people how to manage properties and stuff like that.
I don't like that. But then we started talking and I could teach somebody how to manage their
property. So, so managing your properties class. I could teach, but not a property management
class. I can't do that. (···1.0s) You could do, You could. Most people don't see the difference in
that. But it's, no, there's a big difference in that. I have a huge issue in my mindset and, and one
from one to the other is really bad. But, but when it comes to managing my own properties or
managing, helping somebody else manage their own properties, yeah. We, we, we can be
(···1.2s) dead on with that right there. But whenever it comes to hiring property management
companies, I'm, I'm mostly negative.
So, so that's, (···0.9s) I would be the Debbie Downer in that one. (···0.7s) No offense to any
Debbies out there. Again, (···0.7s) You know, I don't know that you've ever talked to a property
man, because we were talking about hiring a property manager in South Pittsburgh and No, And
everything you brought to me, I said, I'm not doing that. Yeah. Everything. I'm not doing
Everything. I'm sure. Even after I raked them through the coals and got them to negotiate their
contracts, (···0.6s) She went and talked to people. Dave went and to people wasted all that time.
And, and every time they brought something, I'm not paying that. I'm not paying that. I'm not
doing that. I can do that myself.
And, and (···1.2s) that's another thing that will get you in trouble. So what's the opportunity cost?
That's exactly right. That's another thing that will get you in trouble. It's Three or 2, 2, 2 and a
half hours away without traffic Owning properties. If you think that you can do everything
yourself. Mm-hmm. That is a huge thing. So I may say I can do that myself, but I'm actually
doing it myself to an employee. (···0.6s) 'cause she'll tell me sometimes that, you know, there'll
be some flowers on her desk or something, and she'll say, (···0.7s) you didn't do that. (···0.6s)
No, but I paid the person that went and got those flowers and picked them out to put 'em on your
desk.
That, that was a couple years ago. I Was like, that wasn't before we were married. That was when
you were still, yeah. That was when you were still trying. Okay. That's what happens. Right. Just
because It's not supposed to stop when you get married, ladies, You don't forget. Nothing. Gentle
meth. Not supposed to stop. Forget, don't forget nothing that happened 20 years ago. Why should
I, (···0.9s) That was not me. Who did that? That was somebody else. I'm just saying. Oh. Oh,
okay. Anyways, digressing, as he says, we are gonna get back on track and talk about finding a
third party professional property manager. (···0.6s) So (···0.6s) Due diligence on that.
Yes. You know, just don't pick the first person. Know that they, they can do what you need. Can
know what, know that they can, they're not gonna, you know, look at their reviews if they got
bad reviews mm-hmm. Then you really need to question that. And you need to look at that. Now,
if they got bad reviews, does that mean that they're all Horrible? No, but you, you need to go past
that. You gotta look at the whole picture. Kinda like what you're Tendance Application. The
majority, the majority of people will not write a good review for, for a company if they got good
service or something like that, right? Mm-hmm. They just won't write a review at all. Mm-hmm.
But if, but you got people out there that they would write you a bad review (···0.7s) if, if one
single thing went wrong, they would try and destroy your whole company and it cost them 87
cents.
Mm-hmm. So you gotta, you gotta take that with a grain of salt sometimes. And sometimes you
need to take it with the, with the weight of the world on it. And With those reviews though,
looking at maintenance, um, tenants, tenants will absolutely leave bad reviews. And so when I
was looking at property management, uh, companies, a lot of tenants left (···0.7s) very bad
reviews. Um, the maintenance piece is what I was, is what I was looking at.
'cause I want (···0.5s) to know that our properties and our tenants are taken care of because I
want to take care of our tenants so they pay their rent, and if they're happy, we're happy. It's
kinda like having a husband or wife. Uh, so I really think that it's important, uh, that you look at
those reviews and look for specifics. Uh, maintenance was a big thing that I looked for in those
reviews. How they talked about the maintenance, how they dealt with maintenance. Now, you
(···0.5s) know, there's two sides to every story, (···0.9s) but reviews are really good to look at.
I think interviewing 'em, talking to other landlords, asking if they have references, um, talking to
other landlords, I meant property owners. Um, that (···0.6s) probably sounded funny. So (···0.7s)
yes, it is. They can either make or break you. So property, making sure that you hire a (···0.5s)
good property management company (···1.2s) Can be detrimental. Is is the property management
company playing with their money or are they playing with your money? Well, it depends
because our property manager in Brownsville, (···0.9s) they actually pay out their money and
expenses.
And we, we, Yeah, but I pay 'em back, right? Mm-hmm. So it's always my money they're
playing with, it's not their money. (···1.6s) Not always. Nobody will care about your money.
Like you care about it, care about your money. So if you're using a property management
company, just just verify everything that they're doing, not that they're trying to cheat, you just
verify. And, and sometimes it's nice for, for you to hold them accountable and question stuff.
That way they know that you're actually looking at it and nothing's sliding under the, under the
road. And don't be like a tenant.
Click, click, click. Don't just go through their contract and sign and don't look at every single
paragraph you're signing because that is a legal binding document. If you don't think they are
going to hold you to that legal binding document, you are, you will be mistaken. And it will not
be a, a happy separation. So please make sure that (···0.6s) All the way, all the way to the point
of how do you exit out? Let's say you're not happy with them. How do you exit out of that, of
that contract? You know, some of 'em may have, you gotta, you gotta give 'em 60 days notice or
it's gonna renew and you don't give 'em 60 days notice.
You give 'em 30. Mm-hmm. And they, they will absolutely. 'cause they're just, they're just in it.
Not, not everybody, but a lot of people, they're just in it for the money. So you did not do it
according to the contract, therefore they're gonna charge you and they're gonna say, no, you're
not out. (···0.8s) And everything's negotiable. Just remember, everything's negotiable In the
beginning. If you can't negotiate in the beginning, negotiable when the end, it is not negotiation.
Exactly. But I I truly believe that, you know, it's, it's in the beginning, you can negotiate and if
they don't wanna negotiate, there's always somebody that will.
So I don't think it's a bad thing to negotiate. And if you can't negotiate, then find somebody that
can't for you. So even if you have somebody go with you, uh, it's not a bad thing. Somebody with
experience. And if you don't understand it, bring somebody with you that knows mm-hmm.
People (···0.6s) will still talk to you that know how to do it. You got, you can talk to anybody
about it. That, that does any kind of property management or hires, property management
companies (···0.7s) talk to 'em. Mm-hmm. It's not hard to find out who owns real estate in your
area that does rentals to go sit down and talk to 'em.
There's a lot of people that's, that's just like Christina and I, you know, we, (···0.8s) we'll help
anybody that we can help. Mm-hmm. And there's a lot of people out there that won't, that won't,
they say we're just too busy to afford that, but, or maybe they just don't really even know, you
know, you don't know what the, what the thing is. There's, there's selfish people, there's people
That's not selfish, but people will generally help you. (···0.5s) Yes. So, alright, so What's that?
(···0.6s) What's that slide we (···2.2s) on? So, (···0.6s) Next slide. (···1.3s) Okay. This was kind
of a funny (···0.6s) new property management company.
Someone, the tenant says, I crashed my car into a bridge. I can't pay my rent, (···0.9s) I don't
care. Pay your rent. Thank goodness for auto pay. So (···0.9s) that was just funny. What Does
that mean? No, It means that it does, if you have a property management company, it doesn't
matter. It doesn't matter if you crash your car, they, they still have to pay their rent. They can't
come crying into your office. I can't pay the rent. You know, because everything's done online.
So you're trying to say with that slide there that you don't have to deal with it, that the property
manager has to deal with it, so their sympathy doesn't come from you.

Yep. So there's some kind of protection between you and the tenant. Hmm. (···0.5s) And I, and I
definitely operate that way. (···0.7s) My people will tell me about something and I'll tell 'em, I
just don't care. That's, that's not my problem. (···0.7s) I'm not telling that to the actual person
because if the actual person was there, I'd be like, oh, But he tells that to us. Yeah, yeah. I'll help
you. So, but, but that's the benefit of being able to have to realize what you can or you cannot do.
Mm-hmm. And you let somebody else that does that. So if, if you are, if you are like me in that
area, then you definitely need to hire somebody else to do it and not do it yourself.
And if you only got a few properties, it's not advantageous for you to go do it yourself. It's,
(···0.5s) or hire somebody to do it for you. It's more advantageous for you to hire another
company to do it for you. Mm-hmm. (···0.8s) So Don't have your mom come in to do it. Don't,
don't have somebody that doesn't understand the laws behind what we do. Don't have somebody
come in, they'll, you sued. They will get you sued quick. And I'm, (···0.8s) it's not a pretty,
(···0.6s) you, you, you spend two years saving money, two years saving money and somebody
sues you and it costs you $30,000 and you've lost all your profits for the two years plus the
money, you paid somebody else to do
Mm-hmm. It is not worth it. (···1.2s) Mm-hmm. Um, so the next slide, I (···1.7s) just need
clarification, I'm sorry. No, that's fine. Um, steps to finding great property manager. Um, I think
asking other landlords, so property owners, um, asking other property owners if a, if a property
management company won't give you that information, then I move on to the next. There should
be somebody that you can talk to that has dealt with that property manager that will vouch for
that property manager if they're a professional company, shouldn't be an issue.
Uh, you know, ask about their strengths and weaknesses. (···0.7s) Why they parted ways, how
they parted ways. Was it easy, you know, did they, (···0.8s) did they understand your properties
and your tenants and your demographics of the area that you're in? (···0.7s) Ask all those
questions. Um, what kind of services they did? Were, were they full service? Um, Christina was,
if, if you back up to where you were, you (···0.8s) know, what, five, five hours worth videos ago
mm-hmm.
Or so you had talked about interviewing people that come in and they wanna, they wanna rent
from you and you're interviewing them and they're telling you and they free screening and, and
calling their, their references and, and seeing how the references are. Mm-hmm. And you said
that you really wasn't (···0.7s) comfortable with that, that 'cause you didn't trust that the
references would give you a good reference. Mm-hmm. If I got a horrible property, it has a
horrible tenant and I want that tenant outta there. (···1.5s) I'm not gonna tell you the tenant's
bad.
(···0.5s) I'm not gonna tell you that tenant's good for the most part. I'm not gonna tell you that
either way anyway. Because if you tell anybody this person doesn't pay their rent, then you get a
defamation of character lawsuit. You get all these lawsuits on you. So as a, as a business owner, I
don't personally give references out on people. If they did an exceptional job, I don't have a
problem saying that. Right. These people were great. But if it's not so good, I would rather
abstain from giving a recommendation. And most companies will, most people do. (···0.6s) But I
think that if you have a, um, if you have a property management company and you're going to
talk to a, a reference with that property management company and they'll say it's a, an apartment
complex, they'll say it's an individual that owns 10, 10 properties.
I think that person, it's a little different to, to give you a reference on a business than it is to give
you a reference on an individual. Mm-hmm. I think you'll have a lot better luck from the people
that you're talking to trying to get a reference on a property management company Absolutely.
Than you would ever get trying to get a reference on just an individual. So, and Not that you
can't find the people that have something bad to say about them.
You can find all that out online and track them down. Um, but well, but, But if they did well, but
you can question, what is it? You know, what are you talking about? You know, they, they, they
do this or they don't do that. Can you explain that to me? And, and, (···0.7s) and spend a couple
minutes with them, buy 'em a cup of coffee, they can buy you a cup of coffee. Mm-hmm.
There's, there's a lot of different ways to, to do it. And, and even making relationships. I know
apartment complexes, you know, you got 10 apartment complexes that are around you and you
think these people are all enemies. They don't talk to each other. No.
These people talk to each other all the time. One, one apartment complex wants to know what
everybody else is doing on their rents. Because if they're all going, if one's going up on their
rents, they really would prefer everybody to go up on their wrench at the same time. Because if
everybody goes up on their rents at the same time, then they don't get the rent. They don't lose
tenants. Everybody else's properties went up in rent also. So, so they're always talking back and
forth, what are y'all doing with this? What are y'all doing with that? It's not, not a lot of (···0.8s)
hate. And then a lot of property management companies are managing (···1.4s) two properties
and you got another property management company managing two properties.
It's, it's, it's advantageous for them to talk to each other, to be friendly to one another and to, to
do it as, they're not even looking at property management companies isn't even looking at that as
competition. They're just looking at that as, you know, we're gonna, we're gonna do ours, they're
gonna do theirs. And you know, I'm getting paid either way. (···0.7s) So (···0.6s) If, if, if they
know what they're doing, yes. If they're doing a good job. Yeah, absolutely. Um, research online,
when you're trying to find a property manager, websites like all property management, um,
provides lists of property management companies that are active in, in the areas.
Um, you just have to plug in the size of your properties and location, it will spit some out for
you. (···0.9s) So then you can go on and kinda surf the website, check out the website. Usually
they have, (···0.7s) you know, what their services are. Um, a lot of times, you know, you're not
gonna get a contract online. You're, you probably won't even get pricing online. So you will have
to contact them directly, whether it be phone call, email, you know, contact here (···0.6s)
through the website. (···0.7s) So (···1.8s) what you gonna say?
Well, I just got a (···1.0s) couple of questions. Yeah. What's up? So we wanna check out the
property management's website. What do, what do you think is the difference if somebody has a
really good property management website and somebody who doesn't? Does that mean one's
good, one's bad? (···1.2s) I think in today, (···1.2s) now in the world we live in today, a lot of
people do things online. I know that you, I really wanna I know You don't, you don't. I don't
wanna know about today. I wanna know about 15 years ago. I know, I know you live in 15 years
ago. That's why. Okay. For Everybody needs to come up to 2021.
I would be nice if you, again, this goes back to training your tenants, training your property
manager. You want everybody to pay online. You don't want people stopping by your house or
your office or wherever to pay rent. You want, you know, if they have a property management
office, they'll do it there. But ideally, if you can get your tenants all to do the same thing,
(···0.6s) it makes life a lot easier. So if they, so if they have a, if they have a real (···2.6s) blah
website, (···1.0s) they haven't taken the time to do a website, they haven't taken the time to do it
there.
Chance off, they haven't taken the time to do that. Now I live in a different world on a lot of
things, but, but I do look at stuff like that. If you're doing a property management company, you
haven't taken the time to do a good property management website. Makes it easy for them. That
makes it property owner. And the tenant makes, I mean, think about the, the people. What does
the portal look like that your tenants are gonna use? Mm-hmm. How are they gonna handle their
tenants if they haven't done their own? Now I own a service company and I had so much work
that I never, I never did any advertising. I didn't advertise because I never had to do advertising.
So if anybody looked at my, my website, it was pathetic.
It wasn't updated in 10 years. And I didn't care because I didn't work off of my website. I worked
from the standpoint of residual business from customers, and we maintained 'em for years. So I
didn't worry about that stuff. It was no big deal. But for a property management company who all
of their businesses coming in off of that website, all of their tenants are going through that
website, everybody's using it. That ought to be something that's, that is over the top in that right
there. (···0.8s) So that was just, that was just a question or comment or, Um, places you can look
for reviews for property managers, uh, or property management companies, um, would be
Facebook, Yelp, just Googling 'em.
Um, in general you can find a lot of information out online. Uh, super easy way to do it. Or at
least a start. And then you can kind of go from there. Uh, going to apartment associates and
meetings, orias, those are also talking to other (···0.6s) property managers. Um, other property
management companies, uh, you know, sometimes they can take you on, sometimes it's not a
good fit, but they can refer you to somebody who would fit for you.
Can you spend a couple minutes explaining ahe? Because I mean, they're gonna hear it in
different, different other classes, but, but still people struggle. I think even after hearing it several
times of what Arria actually is. What, what does Arria, what do they do for you? What's some
pros about 'em? Kind of, I actually, I don't, (···0.8s) we, because we don't do outside property
management, I don't attend a lot of those. We have attended Rios mm-hmm. But it's not
something that we've attended a lot. But basically it's a networking group that you can, (···1.2s)
it's a good way to go out (···0.7s) and (···0.9s) get introduced to other people in your
community, um, who can give you good contacts.
Uh, so if there's, gosh, if there's one thing that's beneficial to going is it's the contact you get from
'em. If you're new to this anyway, a local r your, your RIA might have an organizer and they
might have four or five people to put it together each month, or there's a ton of them, however
they go. Usually, usually any decent sized city will have one.
Mm-hmm. So they're gonna bring in guest speakers and some of those guest speakers, they may
bring a bank in one time, they're gonna talk about what's going on in the banking industry. They
may bring somebody else from, (···0.8s) you know, some construc construction guy in to talk
about it, and they're gonna talk about different things that they're doing. Then they may bring in
somebody from C B R E or some company like that right there mm-hmm. That talk about how
they do business. And then they're gonna bring somebody in from the, (···0.7s) the, um, what's
the com what's the organization you joined in?
South Pittsburgh. Oh, the Chamber. Chamber of Commerce. Chamber of Commerce. Sorry, I
lost it. So they'll bring somebody from the Chamber of Commerce. Commerce. They, so they
bring the community together, they'll bring somebody in and may show you how to run numbers.
They, and the Chamber of Commerce is a really good one too, to actually to, to find information
even for proper management companies. Sorry, I didn't mean to interrupt you. Why you, why are
you jumping someone Today? Sorry. Sorry. It just, the chambers Is a good, so you're gonna get
education. Chamber of Commerce is the same way you're gonna get education through dealing
with these people if you're new to it. If push you in front of other real estate investors mmhmm.
Reas the reas are full of real estate investors and real estate owners, uh, let's say during Covid
(···0.7s) people, if they would've done a R (···0.6s) event, I guarantee you they wouldn't have
been stand, they would've been standing room. Only because every single rental person out there
wants to know what the heck is going on with my rent? What's next? What is fixing to happen
later? What's coming, what's your experience? Everything they wanna know what's everybody
else doing. Mm-hmm. And, and that's the place for that right there. So we encourage you, you
know, to try a re group for a year and, and at least do it.
Mm-hmm. Go there and learn. And everything that you're doing is not, so you can go there and
make millions of dollars off of going to, or hundreds of thousands or even thousands of dollars
off of the real group. It's so that you're, you can learn. And your learning is not about you making
money as much as it's about you not losing money. (···0.6s) And a lot of times at those RIAs,
they will actually have property, somebody from a property management company there. 'cause
they're also seeking out other business. They're actively looking to grow and ex and expand.
So, you know, as you get into multifamily, they actually come to you. But when you, when you
first, when you're first starting out, you know, you're gonna have to go seek some of that. But,
you know, kind of all, (···0.8s) once you get in the information, most people are very helpful.
And if they're not helpful, then you don't want their, you don't want their help, their information
any anyway. Okay. So You got, you got real or apartment association. So, so an apartment
association is typically built with a group of people that own (···0.9s) a lot of rentals.
Mm-hmm. Apartment complexes, stuff like that right there. So what's cool about what's going on
in the apartment association world right now is the apartment association world is coming
together and they are collecting money, they're collecting the donations, and they are trying to
get new laws passed. Yes. To stop the government's intervention from coming in and taking your
rents mm-hmm. Or telling you that you can't collect your rents. You Yeah. Some outside stores
superintendent that they don't have, have rent saying you can't collect your money. Mm-hmm. So
these, these organizations are good to belong to.
These organizations need members because they need, they need people to invest in them so that
they can invest in us. And you put together a few hundred thousand real estate investors (···0.8s)
and you think they can't pull some money together, they can pull some money together to fight
our government and change the loss. Mm-hmm. You know, we, they gotta hire lobbyists and,
and much as we hate to say it, that's what you do. You hire lobbyists, you put 'em in Washington,
DC (···0.6s) basically, they just bribe these senators to do what they want 'em to do.
(···2.0s) That's what they're doing. I mean, they can, okay. Okay. So I (···0.7s) digress again.
(···1.3s) So bottom line is there is, there is a lot of help out there. There's plenty of groups out
there. If you don't care for one, you can move on to the next one. Uh, you can also ask the people
in, in one group, you know, what other groups are you involved in? Facebook is huge. If you just
look up in the help search box, like real estate in whatever area you're in, or you know, just go on
there and ask about re's uh, you can typically, they'll, there'll be a ton of people that answer you.
So Will you get life changing things every single time? No. (···0.9s) But if you go 12 times and
you get something that's life changing one time mm-hmm. (···0.6s) It's still life changing.
Winston used to always say to me if I'm that one nugget. 'cause I used to complain about going
to some of the classes because, you know, I, I thought I knew it all. 'cause you know, most of us
women think we know it all. Um, so I (···0.7s) would go into class and I'd be kind of, I, my
attention span's not super good. And so I would sit in class and wonder, you know, what, what
am I missing?
And I should be working. And it would be so hard for me not to be on my iPad working when I
should be paying attention. (···0.7s) And all of a sudden I would reme I'd hear him in the back of
my head if I wasn't, or he'd be doing this to me in class. Um, it's Irritating. It's irritating to sit
next to her in class and she's looking at her phone like this right here working. And she's, she's
searching, talking about something, or she's searching for real estate properties for sale and, and
all this other stuff. And I'm like, we are here, you know, this is just boring.
This is boring. I wanna listen to it. And sometimes it is, sometimes it's boring, but I'm not going
there. I'm not going to a real estate class to get rich. I'm going to a real estate class to find one
thing that I can change in my life and do better. So what one thing I can change in my life that I
not, I don't do anymore. So That nugget, that nugget that he used to always talk about, what I
found out is that there was always a nugget and whatever, even if I had taken the class three and
four times, there was always something that I could take away from the class or something I
missed, probably because I was looking up real estate And sometimes it might've not even been
in a class.
Yeah. Sometimes it's in the people that you've met that were taking the class and you got the
nugget from one of those people. Mm-hmm. But you still spent the time, (···0.5s) you know,
there (···0.5s) and you walk away with something that's gonna make you a lot of money or keep
you from losing a lot of money mm-hmm. Over a period of time Or something that worked.
There was, there was one, uh, there, it wasn't in a class, we were just, I don't know, it was a break
or maybe it was afterwards, (···0.8s) after all the classes that evening we sat down. And when
you sit, you sit around, whether you're in a Rhea, whether you're at a conference in real estate,
when you sit around with people with like minds, you know, you, you do get a lot of good tips.
So you look for that nugget. So in these reas, you know, talk to other people about property
management companies, when you go to these conferences, um, if you decide you real estate
classes, you know, talk to people about, you know, different property management companies,
find somebody that's in your area. Sometimes at conferences, they'll group people in groups, um,
from different states. And so, you know, there might be somebody from your area that's using a
property management company. So there's lots and lots of different ways that you can find some,
some leads that you can start looking into for property management companies.
Um, let's go to next slide. Next slide. Um, (···3.3s) visiting the properties. I think it's a good
thing to go visit if, if it's possible to go visit other properties, (···0.5s) if that's something that is
possible when you talk to the property management companies, um, see what the grounds look
like.
See if it's got trash everywhere. See if it's been upkept. And So you're talking about visiting
properties that they're managing? Yes. Okay. Mm-hmm. (···0.8s) And, you know, (···0.6s) if
you can speak to tenants, I mean, I don't know that the property management company would on
the level that when you're starting, I mean, I would, I still would, I wouldn't ask their permission.
I would just drive over there, walk the property. They're gonna tell you what other properties
they manage. (···0.5s) Mm-hmm. And um, typically they put a sign out front saying who's
managing the property. Mm-hmm. So you, so you know whether they're telling you the truth or
not, what they're right there. Mm-hmm.
And you can check out all the stuff for yourself and, and it doesn't hurt to stop and just talk to a
couple of tenants and say, we're looking at, at using this property management company, how
happy are you are. Mm-hmm. And if you want a real, a real thing, them tenants are gonna tell
you what they really think. Oh, they're tell the truth. Yeah. And they're gonna tell you mostly the
bad stuff, but you can read through the lines on, on what they're saying and what they're really
saying. (···0.8s) So, but, And again, if, if there's somebody that has experience that will go with
you, if you're in our area, we would go with you and help you. Uh, if you have, if you wanna sit
down and, and make fun New Mexico, right.
We're in New Mexico, In New Me. Yeah. Yeah. We're in New Mexico. That would be the
Nashville, Tennessee area. Yes. If you're in the Nashville, Tennessee area and you need help,
(···1.0s) if you wanna get on a call and, you know, conference call and ask a property
management company, you know, questions, we'd be happy to help you. So, uh, asking those
questions, screening those property management companies are good. And next it's asking them
for their contract. Uh, but you wanna interview lots of, lots of, um, property management
companies if you have that option. In South Pittsburgh, we didn't have very many options. Um,
and that's why we (···0.5s) have an, we haven't, (···1.0s) we haven't successfully found anybody
down there that we are comfortable with.
Um, so we're doing everything in-house so far. Uh, and I guess that just works for now, (···0.7s)
but interviewing several companies, we're in any trouble. Are we? No, no. Tara's doing a great
job. So, so we manage very good from here (···0.8s) and we control every situation that we can
possibly control. So we really, we don't have any problems self-managing that apartment
complex. (···0.8s) And it's, it's 2, 2, 2 and a half hours from where we are.
(···1.4s) So I guess now we just wanna talk to y'all about what you're, what you're looking at
when you talk to property managers, what's in their contracts, what their fees are gonna be, what
those fees mean. So that's what we're gonna be going over. Uh, I, So one, one issue I have with
that right there, (···0.8s) and the basic fees will be, it'll be a different slide than this one right
here. But one, one issue that I have with some of the basic fees is, (···0.8s) you know, they're
getting paid to manage your property.
They're getting paid for everything, and then they send a service company out there to work on
your property, and then they get paid off of the invoice of a certain, certain Percentage. They
tack on a Percentage. Yeah. So they have, they have no incentive to say, Hey, let's fix something
rather than replace it. You know, they, they automatically want to go to a replacing a
replacement thing. So, so if you're gonna do (···0.6s) real estate, you know, it's, it's good to know
somebody that does (···0.6s) air conditioning, electrical employment and talk to them and say,
Hey, you know, in what cases would you replace an air conditioner compared to repair an air
conditioner?
Mm-hmm. Now, if they're not trying to sell you an air conditioner, they'll tell you the truth. If
they're trying to sell you an air conditioner, then no, you're gonna tell, they're gonna tell you that
you gotta replace that air conditioner Every five years I did air conditioning for a living. Our air
conditioners at our, well, our air conditioner's all new now because we just built the house. But
the other house that we still own, the air conditioners are from 1998. And I still have not replaced
them. And I'm an air conditioning contractor, but I haven't replaced them because you know
what? They aren't bad and I'm gonna use 'em until they go bad and I have to replace 'em and then
I'll replace 'em. Could I save some money in energy costs?
Maybe, maybe not. (···0.6s) But (···1.8s) every time they tell you I'm not, you need to talk to
people that aren't trying to sell you something so that you know exactly what you can, you can
do and how to think and, and maybe even have somebody locally that whenever somebody says,
Hey, I got a, I got a leak in my evaporated coal. Should I replace the, the whole coal? Or try and
fix the leak? Well, in today's units I would replace the coal for sure because they're aluminum.
But, but in different aspects of what's going on with your rentals, have somebody you can talk to
that's a maintenance person that will, will just be honest and upfront with you and help you make
those decisions or help teach, you know, how to make your own decisions.
(···1.1s) Yeah. Uh, And the fix and flip class, we'll cover a lot of that stuff also if you, if you
took the fix and flip or how, whatever the name of that particular class is that they're, that they're
doing, you know, so it'll help you. It'll help you. (···1.0s) Okay. (···0.6s) So (···1.0s) I am gonna
go into basic fees.
Uh, that's the next slide. (···1.3s) Basic fees. I (···1.3s) hope you guys are ready. Break out your
coffee because this is some meat and potatoes as they say it is some pretty, it's not, I mean it's
boring, it's hefty, but it's, it's, yeah, hefty. It's hefty, it's very hefty stuff, but it's important.
(···0.6s) So basic fees are usually six to 12% of the rental properties monthly rent. (···1.2s) Now
this depends on if it's commercial, residential, uh, but there's a wide range depending on how
many you have.
If you just, you know, if you just have one versus, you know, a (···1.2s) lot, you know, that that
rate can fluctuate. Um, so (···0.8s) it's, (···0.7s) It also depends on whether it's new or old, New
or old. Uh, a lot of property man, like our property manager and the one property manager, we
do have, uh, or property management company that we have in Brownsville, (···0.6s) she only
charges us $30 a door, but she won't deal with any rundown property.
She's done with that. She picks and chooses who she wants to deal with. As far as property
owners, she doesn't want slumlords, she doesn't wanna work with anybody. Um, as far as
property owners that don't want to take care of their properties, re replace or repair things, uh,
it's, (···0.8s) it is just too much to piecemeal and, and tape and just try to (···1.0s) basically put
band-aids on stuff that need to be taken care of. So she has completely carved those, uh, landlord
property owners out of her business.
And so that's why she can keep her rates lower. Um, so, you know, and then you get into, if
she's, if somebody's managing a lot of properties, you know, that percentage is gonna fluctuate.
You know, you know the 6%, it could be a different area. It depends on your area as well. You
know, 10% is just kind of an average. And that, that was the average that we used on the slides
for you to, you know, take into account just in case you needed to pay a property manager,
property management company. Um, so (···0.6s) yeah, (···1.0s) the more business you give
them, the better your rate can be (···1.0s) and you can negotiate that.
I don't know, I can't remember what we, we have in Brown's. I wanna say it's just month to
month. There's not any, yeah, we don't have a contract. Yeah. There's no, there's not a yearly
contract. And that's all that's negotiable. I know when I was interviewing property management
companies for the apartment complex, when we were looking into that, some of 'em charge you a
renewal fee too. Oh yeah. Every, every year they Charge you a fee for every, You get, get a new
renewal. They have, you don't change anything at all. And they charge you a renewal fee of your
contract.
So you really gotta watch that. And, and if you, we did the numbers page, uh, a couple sessions
back. We were talking about numbers and stuff. (···1.0s) If that number goes up to 12% on your
property management fee, then you have to change that on your numbers as you're figuring out
how much profits you're actually making on that property. Do not lie to yourself. Don't put 10%.
If it's 12%, put 12%, put more, not less than what you know you're gonna spend. That way if
Murphy comes in camps on your doorstep, you're still okay. (···2.4s) So (···1.2s) I think we're
going to wrap this up and then we will continue with the rest of the fees for property
management companies.
Um, we'll give you a break and then you can pick it up when you have another restful 30, 45
minutes to give us. (···1.9s)
(···1.1s) Alright, we're back and we're gonna (···0.8s) give you some more numbers. Talk about
some more numbers with Winston. (···1.8s) If you don't know who I am, my name is Winston
Template. I'm Christina's husband. And if you don't know that, that means you skipped the
previous two videos. Go back to the other two videos and watch them because you're skipping
ahead. You got the catch up. (···1.4s) So, last (···0.6s) time we talked about a throw off number
of investing $17,500 and making a total of 76.38%, which (···3.1s) is (···0.5s) very, as we said,
sexy.
Yes. Better than the 12. That is a really cool number. Mm-hmm. That's a really cool number. So
I promise that I would show you how to take that 76% and turn that 76 into 475%. 'cause some
people in the audience does not have $17,500 to invest. So what do we do if we don't have
$17,500? Let's look at the next slide and we'll see. (···1.5s) So we'll look at the next slide.
And everything at the top stayed the same as the previous slide. We still got our cash on cash.
We still got our appreciation. Principal reduction depreciation, $13,336 (···1.0s) in profit.
(···0.8s) We still have the total investment that we had of 17,500. That's the investment that we
need. (···0.7s) Does all of that money have to come from us? Nope. O p M, other people's
money. O p m baby. Other people's money. That's pretty cool. So, (···0.8s) so, I'm, I'm young.
I'm, I'm fresh. I'm just trying to get started. I ain't got a lot of cash. I'm struggling just to pay my
rent. (···0.6s) But I got a friend, (···0.7s) I got a relative, I got somebody that has $15,000 and
(···1.3s) they got it in a bank that's making (···1.7s) anything. 0.05%, 0%. (···0.7s) It's making
nothing. Maybe they got it in a CD that's making 2%. I seen something, I seen one at 2% the
other day. (···1.2s) Let's say they have it in (···0.7s) some stocks, okay?
On a yearly basis, stocks average maybe 7%. But there's still some risk in it. (···2.2s) They can
have that money anyway. They could have it in a sock drawer because they're afraid of the
banks. I don't wanna give it to my bank. I don't trust my bank. I don't a water judge. I don't know
where the money is. I don't really care where the money is. It doesn't matter. I know they got the
money (···0.6s) and because I'm, (···1.5s) they know I'm, I'm good. I'm frugal. I'm not gonna go
take that money and spend it on stupid stuff. (···0.6s) Then they would allow me to borrow that
money.
So I'm gonna tell my (···1.1s) my family member, I'm gonna say, look, if you will let me borrow
$15,000, I will give you 10% interest on that money for the next five years. Oh, You should ask
Jerry Yes. Could. So (···0.8s) 10% (···1.7s) for five years. Now maybe they let you keep it
longer. Maybe it's just five years. (···0.7s) Maybe it's two and a half years. (···1.4s) This is
helping you get the house. Okay? So you're gonna take the 10% (···1.1s) and you're gonna
(···2.3s) put it in there, which is $1,500 or $15,000.
Then you're gonna take $2,500 out of your own pocket. Now, your total investment, your
personal total investment is $2,500. (···0.9s) Your family member or your friend's, total
investment is $15,000. So (···0.7s) they have an interest rate that they can live with. They are
very happy with 15% interest. (···1.2s) So you come in and you're gonna, we're gonna change
the numbers. 10%. We're gonna say 10%.
Huh? 10%. At 10%. Yes. 10%. So then we're gonna have that, we're gonna pay the investor
$1,500 expenses every year. So we need to deduct from our total (···1.1s) return on year of
$13,336. I'm not making that anymore. Now I need to take outta that number, another $1,500. So
I'm gonna take $1,500 outta that $13,336. So that's gonna give me a total return of the year from
a throw off standpoint of $11,866. That's to 13,336 minus (···0.8s) to 1500. So when (···10.9s)
we take that $11,866, and we divide that by what number, (···0.8s) what number, what number,
what number we divided by?
What number? The, the investment, the $500. Your total, the total investment that you put into it.
You put in not the whole 17. 'cause because I'm not looking at what your friend's return on
investment is. We already know what that is. Your friend, yours, your friend or your family
member is gonna have a 10% return on investment because that's what you agreed.
Yeah, that's what they agreed to. And that's better than what they were making where the money
was. (···0.5s) So you're making 474% off of $2,500. So, so (···0.8s) how sexy is that? That is,
that's a cha-ching for sure. That is, that is a cha-ching. I like that. And you can invest $2,500
worth of your out-of-pocket money and you can put it into a deal. Mm-hmm. And make $11,866.
So, so the next thing is, well, Winston, what am I gonna do when I gotta pay that money back in
year number five?
(···0.8s) Well, (···0.6s) you're gonna save (···1.5s) and you're gonna pay it back. (···0.7s) If
that's not your goal. Don't do anything without an exit plan. I don't, I don't say, well, I'm gonna
give you that money in five years and I don't have a plan to give 'em that money in five years.
Okay? I'm gonna figure out, okay, if I want to do that, then I'm gonna save however much money
how, however much money I need to save each month and put it in an account form. Because
never ever (···1.2s) not pay your investors. Never not do what you say you're gonna do.
Absolutely. So you're gonna give 'em the $1,500 every year, and then you're gonna put aside the
money to pay 'em the 15,000. Or maybe you're using five years because you say, I'm gonna do a
cash out refi in five years, and then you pay them off and I'm gonna pay 'em off. (···0.7s) I'm
gonna pay myself off where I have no investment. And then you have an infinite return. And you
say, well, isn't everything gonna change in five years? Yes, your appreciation is gonna continue
to rise at that $7,500. If not, and (···0.6s) when you paid 150,000 this year and you pay and you
get your appreciation next year, you get appreciation seven on 157,007.
And the next year you get appreciation on that number, whatever that number is. And it keeps
compounding every single year. Every year. The first year you saw that our, that our principal
reduction was $2,177. The second year, it's more the third year. It's more the fourth year. It's
more so at the end, you're gonna be able to pull 25, $30,000 outta that house with no problem.
(···0.8s) So (···0.7s) my next question would be, well, yeah, I can pull 25 or $30,000 out, but my
cash flow's gonna be different. (···0.6s) It's gonna, it's not gonna cash flow anymore. It's not
gonna make the money that I need to make. Well, the way it's gonna make the money is you're

gonna increase your wrench on this home every single year by 3%. (···0.7s) You know, (···0.5s)
if you (···0.7s) Or you can reten and just raise the rent You can reten. That's exactly right. But
(···0.6s) you want to keep increasing your, your rents. Why?
There's a lot of people, and I, I've been very guilty of this right here. (···0.8s) I'll buy a house
that's already had a rent to rent it. They, they already undervalue. And I don't go up on, and I'll
allow them to stay undervalued. (···0.6s) Who, who am I cheating out of money? (···2.7s) My
family. Your wife. My wife. 'cause she takes everything I make (···1.0s) my family. I'm cheating
myself out of that money. You know, why am I giving them a discount on rent? Because I'm a
good guy. But (···0.7s) if you're getting into investing in real estate because you wanna be a
good person, don't do this.
This is not what you wanna do. You're going to fail miserably because you, You could be a good
person. Invest in real estate as you can. No. If your purpose is provide, Provide good Product. If
your purpose is, is to help people, they're gonna just like we are sometimes, or like I would be
and, and not evict somebody that needs to be evicted. They're gonna be slow on there. Right
there. Because they're emotionally gonna get in the way. That's why you don't do it. This is a,
this is a business. This is not a charity. This, that's just my opinion. I'm not, I could be wrong.
And your views may be different. Oh My goodness. Remember, Remember that guy? That
person may be more tender than that.
Remember that guy that before, um, this last Slate Creek, uh, that we did the lea option with that
worked for you at the HVAC company? (···1.2s) No. You remember? You remember, I, I don't,
I can't say the name. So I'm, I'm str I don't know. I'm I'm 53. It's getting worse. (···2.5s) I can't
hear you. Wish we already know that. Oh my gosh. He's so dead. That's rude to what? Prote? I
don't care's. Let's go something different. So He was a plumber? No, he is a he was a plumber for
you. And he was gonna rehab the house and you gave him a break on rent.
(···0.7s) And then he came in and he couldn't pay the electricity. And he wanted to, to, he tried to
go into your office. (···0.5s) Do you remember that? No. You used to tell that story all the time. I
can't believe you remember it. You have to Remind me later. Oh goodness. I will, we'll have to
do that another video. 'cause he is way better at telling those stories than I am. It, it, I (···0.9s) I
know my weaknesses (···0.8s) and I am sympathetic when it comes to people. (···0.7s) Very
sympathetic. (···0.7s) So what I do in those situations, I keep people from being able to get to
me.
(···0.6s) They have to come through her to get to me. (···0.8s) And, and then I control my risk
because I understand that my risk is if they get to me, (···0.5s) I'm gonna let 'em slide on that
rent. I'm gonna let 'em slide on something else. So if you have a weakness like that, you stop
that. And, and I am 100% straightforward on this. I'm not, uh, there is no comic in that
whatsoever. That is the absolute truth. I used to close the door to my office and nobody could
come to my office without driving through or walking through her office.
And she would stop them and throw them out before they ever got to me and say, no, he's not
talking to you. Mm-hmm. And she, and she would just take care of that. That is a strength that
she had and a, and a weakness that I had. And I recognize that as a husband and wife that, hey,
I'm not good at this, but she's very good at this. (···0.5s) And, and that, that worked out very
well. You're a good team, but (···1.0s) I'm all about helping people. (···0.5s) But (···0.7s) when
you realize that you're, you're, you're risking your money, you're risking your investment so that
you can do better for your family. Well, if you do, trying to do better for your family, and then
you're trying to help everybody that's running from your chance, the more you help 'em, the more
you have to help 'em.
Because it just seems like most people take advantage of it. That's called enabling. I mean
enabling. So, so you have to be very, very careful with that right there. (···1.5s) So (···1.8s)
we're looking at $11,866. Mm-hmm. (···1.4s) We're looking at 474% return on investment.
(···1.9s) So what if you say, well Winston, I got enough money to pay for everything myself,
(···1.8s) then pay for everything yourself.
(···1.0s) What if you say, Winston, I got enough to pay for everything myself, but I really would
like to do two properties. (···0.7s) Okay. (···0.7s) Right here you could do two properties. So
how much are you gonna make if you did two properties, if you did this exact same thing, let's
say in the end you only got $5,000 and you're able to leverage somebody else's money for the
other $15,000 on two separate deals. (···0.9s) Now you have $5,000 invested and you're making
20.
I'm sorry, you're making Yeah. $22,000 every single year off of $5,000. So you're making
(···0.7s) a ton of money. It's the same, it's the same percentages of the, of the investment. They
don't change. But you could take that same thing and you can, you can just multiply each one of
those numbers by four and do four houses with it. (···1.9s) It's all up to you. What is the, what is
the, the biggest thing are you're making tons of cash flow on this right here? No, no, no. Your
cash, your cashflow is horrible. (···0.6s) It's not horrible.
It's horrible. It's cash flow. It's not, it's so cashflow. You're not losing money. Any cashflow is
good cashflow, but, but you're not make, you're not getting rich off your cashflow. Mm-hmm.
But what are you trying to do with your business? Are you trying to get rich off of cashflow or
you're trying to get wealthy? I'm more aptt to build wealth for my family than I am for cashflow.
I need enough cash to get by, but I don't need more than that right there because I'm
irresponsible. If I got more cash than what I need, I'm gonna go buy something stupid. I'll go buy
a jet ski and we won't even use it.
We'll just have it sitting in the garage. And I say, that's a nice looking jet ski. And I pay the
insurance on it. I pay everything else on it and I don't even use it. So (···1.8s) again, A
depreciating asset. A depreciated asset. That's exactly right. So (···0.5s) at our house, we buy
appreciated assets and we don't keep any cash that we can go blow on stupid stuff. (···0.5s) Yes.
And she hates that about me (···0.5s) because she likes to sit on some cash. I do, I do. I struggle.
I struggle with it sometimes. Yes. I'm usually fairly good at finding cash.
So I don't worry about that a whole lot. (···1.2s) Alright, so where are we going next? Um, you
know, I think (···0.8s) some of the questions I've heard in this scenario is, you know, personal
versus commercial (···0.6s) loans. Like people who ask how do I do this? (···0.7s) Who do I talk
to? I get a lot of people that talk about wanting to do commercial properties. (···0.8s) We have
commercial properties also. (···0.8s) We have commercial loans. Okay. Personal versus
commercial. Let, let's, okay, (···0.8s) we'll come back to that.
(···0.9s) So we have some commercial properties. (···0.8s) We have some warehouse properties
that we, that we own. (···0.8s) We have (···0.6s) commercial properties as, as in multifamily
(···0.8s) commercial properties as office space. (···1.4s) We have all we have (···1.1s) that
would be retail or whatever. We rent it off for something other than retail right now. Mm-hmm.
We have all of those. But with, with the commercial, (···1.0s) I don't see the return on
investment (···0.8s) with my commercial properties that I see with my residential properties.
(···0.9s) And, and in the end, more risk equals more reward. (···0.6s) I can go buy a dollar
general building and make a 5%, a five cap on it every single year for the rest of my life. Triple
net lease, no out-of-pocket money, no risk. But my reward is 5%. (···0.8s) But there's no
maintenance. It, I guess it depends on where you are in life. So Maybe for My mom and dad, If
we had your mom and dad's money, that would make sense. 'cause 5% of what they got would be
a lot. But it, it would work for them though because, you know, they're in their seventies, you
know, my dad's not (···0.5s) messing with toilets and HVAC and you know, I mean, it, it would
be good for them, for somebody.
It's at a different place in life. That's not a bad Deal. So I, so I look at that cap rate and, and Not
sexy for Us, we actually was, was wanting to, 'cause they built a, a take five down the road from
us and I was really wanting to buy that take five. (···1.0s) And the, the cap rate was what, five
point half percent, right? Mm-hmm. It wasn't much. Mm-hmm. And I was gonna buy it just to
buy it because I wanted to buy it. I wanted to, but I wanted to do a deal like that.
And then whenever we came down to the letter of intent, they took out of the letter of intent, they
said they would not gimme my depreciation. (···0.7s) So then it didn't work for us Because then
they said with them selling it at that rate for depreciation and keeping a depreciation was better
for them. Well, I'm not giving up my depreciation. I'll give up my cash flow. I'm not giving up
my depreciation because my depreciation comes back at a high number and I'm taking every bit
of it and I will invest full depreciation (···1.1s) every time. That's what I'm looking for. So, but
that's different people, they invest for different reasons.
I want that tax benefit. I want it, (···0.7s) I want that principle reduction. I like that right there.
So, so we walked away from that deal right there. So I don't, (···0.9s) if you are looking for
stability (···1.4s) or something that's consistent, that does, commercial does well a lot of times.
But also if you got all your eggs in, in one commercial building, that's, that costs you, (···0.6s)
you know, let's say all you can invest is a half a million and that's what this building costs you.
(···0.5s) Then you only have one tenant in that building.
We got one commercial building, 8,000 square foot we held, it's two buildings together at 8,000
square foot. But one tenant occupies it all. When that tenant walks away, when that tenant leaves,
(···0.7s) I lose all my money. (···0.5s) Now if I took that same building and I, and I diversified it
over four houses, three houses, (···0.6s) I don't ever risk the fact that I'm losing all of my money
at one time. One person may move out and I'm alright, I'm 33% down. (···1.2s) I'm not gonna
probably have two people leave at the same time. I mean, we don't, we don't have a whole lot of
vacancy like that.
We don't ever see that. Really. Mm-hmm. So it's not, it, it's what are you able to risk? (···0.8s)
What are you looking for in your reward as you're renting? So commercial properties are good. I
don't have any problems with it. The commercial loans. (···1.9s) What do you, what are you,
(···1.5s) what are you looking at on the commercial loans? What (···0.8s) are you thinking?
(···1.9s) No, the question, the question the question people are asking is a lot. (···0.6s) So you're
taking out these loans, it affects your personal credit.
Well, one yeah. It's your personal credit. So a lot of, okay, so you wanna talk about commercial
loans? Yes. Let's talk about commercial building loans. We were, we were already there, but let's
talk about that for a moment. It is harder to get a loan on a commercial building than it is on a
house. (···1.1s) It's hard to get a loan on one commercial building compared to getting loans on
three separate houses because the bank does recognize when you lose that tenant, you lose all
your income. (···0.7s) So I'm not saying don't do it at all. We do it, we have 'em. Mm-hmm. And,
and we're, our portfolio and real estate is diversified.
We, we definitely do that. But depending on where you are on your investing, if you're trying to,
to make the most amount of money (···0.8s) at one time, you know, risk versus reward is what's
gonna pay. And I'm not saying anything bad about anything. There's a lot of people make a
tremendous amount of money in commercial. So it's, it's, it's all, I mean, we do land
development. We make a tremendous amount of money in land development. (···0.6s) It's
learning the strategy enough to feel comfortable. If you take the commercial class, (···0.6s) get
your education properly, and then do it besides not just going out and doing it.
So we, um, let's say you go out and you wanna, you wanna do this right here, (···0.6s) five times,
six times, seven times the same deal we was talking about with the, with the throw off in cash.
On cash. (···0.8s) The bank, if you go out and try and get five loans from the bank, (···1.5s) I
think they just changed it to four loans that they would let you have. Didn't they change it? Mmhmm.
So Fannie Mae, Freddie Mac, they'll let you get four loans now through your personal
name, but they will not let you get five. (···0.8s) That's liable to change.
It may change and one day be five and not four. I don't, I don't know. You know, you never
know what's gonna happen. But how do we get 'em around there? Right? Well, I can, I got four
loans I can't get anymore. Every loan you go get is gonna make your credit, your credit rating
worse. So they're gonna make your credit score worse. You're gonna get a house that's gonna
change your income to debt ratio. It's gonna change your credit score. If you do a commercial
loan (···0.7s) and, and you go out and get commercial loans, you can get as many commercial
loans as you want. As many loans as the bank will give you.
Uh, as long as they know you can, you can pay the notes. They really, they really are just
worried about that right there. And that comes through a relationship (···0.7s) with your bank
that comes through a track record on how you pay your bills, when you pay your bills and how
you handle all of that right there. But if you do a commercial loan, the commercial loans will
usually be about a point higher, 1% higher or so, they'll be a little bit higher in the, in the interest
rate. But it doesn't affect your, your credit. If you pull my credit report up, my commercial loans
do not show up on my credit report because they aren't reported to the, to the credit bureau.
(···0.6s) So that's something else to look at if you're gonna get multiple loans and you're gonna
gonna try and do multiple properties leveraging, but I think we showed you (···0.7s) definitely
the benefit in leveraging your money and not, (···0.6s) not going out buying one deal and, and
saying, well, I gotta wait two years till I can save up enough money to buy a second deal. And
then you gotta wait two years before you can save up enough money and buy a third deal.
(···0.7s) And, and if you do that, and I'm not saying there's anything wrong if you do that.
Yeah. Some people I was not comfortable, I was not comfortable leveraging that all for years.
And we were paying cash for everything we bought and it was whenever I could get the cash,
that's when I bought it. You know? And (···0.9s) so it's not that you can't do it that way. You can
do it that way, but what's gonna happen is it's gonna take you longer, a lot longer, a lot longer to
make it happen. (···0.7s) And I didn't do it because I was afraid. (···0.6s) You know, I've heard
all the horror stories about what happens. (···0.5s) Well, the truth behind all that right there is
once I, once I learned my numbers, once I properly learned how to do my numbers, I was no
longer afraid.
I, I know my numbers, I know what can happen and I know, I know what the market's gonna do.
I pay attention. So once, once you get the education that you need, once you, once you've, you
have that safety net behind you that you understand it, you won't have to worry about that
anymore. That'll, that'll be fine. Takes the risk out of it. It all takes care of itself. (···1.9s) Yeah.
(···1.7s) Okay. Okay. Good with that. Next slide.
(···3.2s) Okay. So, uh, so you've just figured out that you just can't do your own property
management. So what's next? You, you just don't wanna play the game anymore. You can't deal
with the tenants. Um, so, so what do you do next? (···0.7s) Qualifying your tenants as an a
specialty. Um, the next slide you'll see, uh, some of the things, these are actually pictures from
our properties. Uh, not, not, not today.
Not today. Not Today, not today. I you said that This this was a, this is an apartment complex we
bought, (···0.7s) This was actually one of the bedrooms on the, or I guess on my left. Um, that
was a mural on the wall. They had some artists, I mean they had a lot of art. Art. There was a lot,
they had a lot of art inside the buildings on the ceilings. I mean, it was really Yes. Some cool
stuff. Yes. It didn't smell very good though, did It? Oh, it was awful. It was, it was awful. One of
the apartments I couldn't even go into was so bad. It was not, it was really bad.
It was not good. We had to re we had to rehome a lot of animals. Oh yes we did. Ooh, that, that
big wildcat. Yeah. Yeah. Um, so if you just decide, you just, your tenant moves out and this is
what your place looks like. 'cause you know, you failed to do your inspections. I don't know that
you let them move 20 people in and All (···1.1s) right, we did not, This is not for you. Hmm.
What you failed to do, your, we didn't buy this like this because we failed to do our inspections.
No, this is a rehab. But if this is what their place looks like after they've tried to property manage
themselves, maybe they need to look at it.
Somebody do it for them. Yes. So it was No, no, these are actually from an apartment complex
that we bought and rehabbed. Um, yeah. So how'd it go with that apartment complex? (···0.5s)
So we bought the apartment complex. (···0.7s) We made it through, we're still married, (···1.2s)
Barely for a little while, while there barely for a little while. There were pretty rough for a while.
It Was pretty rough. (···0.6s) So we bought this apartment complex and we knew it was in bad
shape. (···1.2s) We didn't get in every unit. It was, it was drug infested. It was, it was horrible.
Three Drug dealers and a transient drug dealer in the parking lot. Yeah. Yep. In front of the
office. Yep. The, um, the floors in the whole complex were ride out (···0.9s) and every single
building. (···0.7s) So we actually had to strip that building out of all of the drywall. We had to
strip it out of everything, all of the floors. We had to pull all of the, the floor joists out of it. We
had to pull the girders out of it. You was standing basically with, with the four exterior walls
holding the building up and nothing in the middle as we, as we rehabbed it. And (···0.7s) it was
a, it was a very extensive rehab.
(···0.8s) Was you nervous? A (···1.8s) little bit. Little bit. Yeah. Yep. What it might've been that
she Was, she was, Had urine in the office I was working In. She was nervous. Whenever we
evict, we evicted everybody in this apartment complex on day one. Yes. And, and we sat we sat
in the office the whole time. We through the, No, I wasn't nervous about that. Through the weeks
of eviction though, uh, we, we actually looked at each other one day and we said, if one of us
don't get shot before this is over with. We've done really well.
Yeah. Yeah. We, we did have that conversation. I think It was more when, you know, driving
home, getting (···1.0s) vomiting sick because of sitting in that office. Yeah. She, she, it was bad.
She was struggling. It was, it was, it was a rough, rough rehab. It was bad. But we knew, we
knew how much money we could make off of the rehab. (···0.8s) We, we didn't go into it blind.
(···1.0s) We did find some stuff that we did not expect to find, (···0.5s) but we had, we had
enough profit in there that we knew (···0.6s) that we could do it. (···0.7s) So we wound up
spending about a (···0.9s) 2.4, 2.7 million on the rehab.
Mm-hmm. So we spent just on the rehab itself of these buildings, we spent 2.4, (···0.5s) 2.7
million on 'em. (···1.0s) And in the end we was able to bring the rents from 3 0 5. Yeah. And 3 0
5 and 3 35 to, And 3 35 to 850 and 950. Yeah. So the numbers, it wasn't about what, what you're
looking at on your screen right now. It wasn't about the, the blunt smoke and the blunt. (···0.5s)
It wasn't about all the trash you see in the room.
It was really about, okay, what's my return on investment and what do I have to do? I would say
that's not doing that for your first one. Yes. Yes. Maybe not a first deal. This Is probably not a
first go. But on, on this particular deal, (···0.7s) it was trying, I spent a, I spent a full year
basically (···0.5s) out of, out of where we live (···0.7s) three hours away working on this rehab.
(···0.6s) And then the next year when we, it's only two hours we finished or two hours away.
When we finished the rehab, (···0.6s) then Christina spent that year over there renting it.
So we switched roles. I stayed over there while we was doing the rehab. Then she stayed over
there while we was trying to rent it up. So that's, that was a little trying on a marriage. I would
not ever do that again. Never. No matter, no matter what the return, if it was, if it was a thousand
percent return, I would stay away from it. We don't need the money that bad. Now, I, I will say
we, when we went into the city, we did make some promises we had to keep. And that was one
of the reasons why I went over there to lease the apartments, is so that we made sure we knew
who was going in there. Um, we did look at some property management companies, but we
weren't happy with any of 'em.
Um, we actually had somebody come down, Dave, who at some point, I'm sure you'll meet, um,
Dave was gonna help us find a property management company. 'cause we were busy and we just
could not find a property management company that was gonna do the things that we wanted. So
(···0.9s) Now, now one of the coolest things with that deal was relationships. Relationships. I
mean, we stepped in and we took the absolute worst area of the whole entire city. It was, it was
not even kidding. The cops lived at this apartment complex (···0.8s) and we went and met with
the chief police.
We went and met with the city council and we, we really developed some relationships (···0.6s)
and, and these people did everything in the world to make sure that we didn't fail everything in
the world to Make sure. And they Still do. I mean, they sat at our parking lot to make sure
nobody was doing anything wrong. Nobody was stealing our stuff, making sure that nobody was
killing us. They came in and, you know, had, when I was There by myself, they would come
check on me. Um, 'cause you know, in the very beginning, the apartments weren't rented.
When, when the pit bull came after Ricky. Yeah. They had my son while he, they were
rehabbing. They came and helped. (···0.7s) Yep. They had a summer festival there. And the
tennis had gotten together and said they were gonna burn the apartment complexes down.
(···0.7s) And the chief of police called me up. Now I got good insurance on the apartment
complex. So the chief of police called me up. He said, Winston, he said, I got, I got some news. I
said, what's the news? (···0.6s) He said, we got a rumor that they're gonna burn the, burn the
house, burn the apartment complex down when the festival's going on.
Now he's concerned that they're gonna burn the apartment complex. So what's going through my
mind? I said, burn It all. I said, are they gonna burn it all down or just one building? Can the
office please? 'cause if they're burning it all down, that's great. It would be a great thing to start
over with. But Get this rehab stuff. He, He didn't, he he didn't even get that right there. He just
said, no, no, no, don't worry about it. We're gonna have somebody there. We're gonna protect it.
Yeah. And they did. They kept somebody there the whole entire town to make sure nothing
stupid happened. (···0.6s) And, and it was so bad that, that they had videos. Different people that
lived there had videos of the cops coming in during other issues that they have.
And, and they are shooting at the cops bottle rockets and, and different, different mortar mortar
things during 4th of July parties. And the cops just backed out and left. They didn't, they didn't
even stay. They just left because it, it was that dangerous of a, of a place. And it's a great little
city. It really is a great little city. But, but that's what happens when you leave a property
unattended for so long and you have no control. Did they have a property manager? Numerous
times. They got my word. So let's talk about, let's talk about what kind of property manager not
to have. They had a lot bad property managers and they had a lot of bad onsite property
managers.
Um, so you can hire a property management company or you can have an onsite property
manager. Now their onsite property manager, they were ripping em off, was making extra
money, selling drugs to the tenants too. They was one Of those too. Mm-hmm. So, so you, you
know, it's good to know Yeah. Who, who you're working with because yes, they're making more
money than you making selling drugs. Mm-hmm. Yeah. Pretty bad. And let 'em destroy your
property. That's not good. Yeah, It's pretty bad. It was bad. (···1.0s) Okay. But Anyways, Sorry
to hold you up so long in that slide.
That's Okay. That's okay. Um, so yes, uh, property management companies. Uh, so next slide.
(···1.8s) Managing your own properties and tenants may not be your thing. That's okay. Uh, this
is not normal wear and tear. And I think we'll get into that. I think we're gonna wrap this up and
we'll get into that. Uh, and another thing on that, I got a question before, before we quit, I got a
quick question. Yeah. So managing properties may not be your thing. That's okay. Yeah, that's
okay. But you've ran the numbers and you have money in your, in your numbers for a property
management company.
Okay. I don't wanna, I don't wanna just run through that because hey, you know, if you really, if
you really know that you can't manage your properties, then don't manage your properties. Don't
say I (···0.6s) can't manage properties, but I'm gonna do it anyway. There's nothing, I'm not
gonna say you're stupid if you do that, but I gotta sign in the back room. I want to give you
whenever. If you see me, (···0.7s) don't manage 'em. If you know that you can't manage 'em,
don't do it. And there's no, no feet in that. There, there is no you're, there's no defeat. You other
things. I'm not managing my own properties. I know I can't do it. I'm, I'm soft-hearted with
certain people and, and I just am.
And if I know somebody's trying hard, man, I, they can, (···0.6s) they can rob me of mine
because I want to help people that want somebody, somebody to help 'em. And then I find out
they really didn't want help. They just were manipulating me. (···0.7s) Hmm. (···0.9s) Yes. So
just stick to what we're good at. And (···0.7s) you're, you're good at other things. A lot of other
things darling. A lot Of other things. So, so is that it? We, that's it. We don't need to talk about
stuff like that. No video? No. Alright. (···1.2s) Thank y'all very much for your time.
(···1.4s)
(···3.6s) All right, we're back. And Winston is going to talk some more about some numbers.
(···0.8s) Well, yesterday we was talking about buying at a cap rate. Mm-hmm. So we're talking
about numbers, and (···0.6s) you've been talking about property management. (···0.6s) At what
point does somebody need to know the numbers? (···0.9s) At what point does somebody need to
do property management classes? We got people taking classes for fix and flip. We got people
taking classes for (···1.4s) wholesaling. We got people doing lease options.
What do you think? At what, what classes? At (···0.6s) what point in their real estate investing
career, do they need to do (···1.3s) property management? Do you, (···0.5s) do you need 'em for
all of those classes? Do you need it for just some of those classes? I think property management's
important. Um, you are (···0.8s) deciding whether you're gonna do it yourself or whether you're
gonna hire somebody else to do it. And you have to know your numbers to do that. So, um,
either way, I (···0.9s) think the experience is good. Uh, you need to be able to interview your
property management company as well.
So knowing what to ask is, (···0.5s) is good. (···0.9s) Keeps you from getting sued. (···0.6s) Yes.
And that is a real, real thing these days. (···1.5s) You know, I think we worry about how we're
gonna get into these classes and make everything happen at one time. We're not selling you a
package telling you that you're going to go buy a house on day number one or week number one.
We're saying six months, three months, six months. If you can't, if you're gonna do buy and hold
or something like that, you have plenty of time to go (···0.8s) and look at the property
management and, and buy the property management class and, and go through everything that
you need to start.
Do you have to be an expert? (···0.6s) No. (···1.5s) You just gotta know the basics. If you know
the basics, you're gonna learn as you go. But she's gonna give you, Christina's gonna give you
every single thing you need in that property management class. If you're gonna buy and hold, do
you need to know the numbers? Absolutely. If you don't know the numbers, then what? How do
you know what to buy? When to buy, when to sell? (···0.8s) You don't, (···0.9s) wholesaling has
a different strategy. Lease options has a different strategy.
So each individual thing, if you're gonna fix and flip a (···0.6s) little bit different strategy, but
you gotta know the numbers. You gotta know the strategy you're gonna use, and you gotta know
the things that compliment that particular strategy. So the numbers in a property management
class may seem a little bit off of the wall. Well, why are we, why are we spending a couple of
sessions on numbers? Or we're spending a couple sessions on numbers? Because (···0.6s) you
can do the property management, but if you don't know the numbers, then in the end, you may
lose your whole business because you, you operate at a different rate of return than what you
think you are.
And you're burning through cash. And then you fail because you didn't know that portion of it.
The same thing on the other side. If you, if you know the numbers and you don't know the
management, then, then you're failing 'em because you, you're bringing the wrong people in and
they do $10,000 worth of damage to your house. And just a brief period of time, I guess probably
the most expensive we've ever had was about 40,000. Huh? (···0.8s) 40 We had, (···0.7s) Which,
which House? Well, I had at least $40,000 worth of damage on the house. House on College
Street. Oh. And we had another, we had another big one that was bad.
Well, we had a, we had a, a big one on our Airbnb. Yeah. We had, we had a about 20 grand. We
had a 20 grand (···0.8s) fu pa. Yes. But it happens. But They did pay, they did Pay Well, what
They paid. So the cool thing about that right there is we had somebody come in and we did, we
had $20,000 of damage in three days of them being at our house. (···1.2s) And because Christina
knew the law, (···0.8s) and because Christina was, (···1.1s) had all of her documentation, she
had all of the information that she needed to have, she was able to collect all of that money.
How long did it take you to collect that money? (···0.6s) Hmm, about five days. About a five
days. I know we had another instance. We've had several instances. She's, the way she has it
done, she gets that money within days, not weeks and months and all. So, so to understand how
that works and understand how she's put that together, I don't know how she's got all that stuff. I
have no idea. My, my part stops at, at construction, her part starts at the, at the property manager
in Minton. She takes that and she just runs from there.
So it's important (···0.7s) that you understand why you're taking the class. You're taking this
class to protect yourself against a lot of things that can happen in the real estate market. And
you're taking this class to make you sleep better at night so that you're not worried about what's
going on. You're not thinking, well, I'm gonna fail. I'm gonna fail. I'm gonna fail. If you know
how to manage your properties, you're not gonna fail in a management area. If you know your
numbers, you're not gonna fail in a numbers area. So (···0.6s) everything that we're gonna give
you as a company is going to be to make you more successful than what you are.
To give you the better ability to have the confidence to do the, the deals do better confidence to
sleep at night and not, and not be (···1.2s) just concerned and stressed out. Because when I'm
stressed out, I am not, (···0.8s) I'm not pleasant. Am I perfect? You're perfect. I'm, I'm perfect.
I'm just a tad bit hard to be around when, when little bit when I'm stressed out. Yes. Sometimes
I'm almost impossible. It's, it's horrible. So (···0.6s) for me, I have to just keep myself out of that
situation because that is just not good for me.
Yes. So we, we say all that right there, just to let you know that we, looking at numbers today,
yesterday was looking at, (···0.6s) you know, numbers and then we was looking at property
management and saying, well, why, why are we switching around? We switching around. Just to
give you that a little bit more portion of something that you need to know. If you're gonna
manage your properties or you're gonna manage somebody else's properties, you need to know
the numbers. Absolutely. And if you don't, you'll probably fail. And if you don't know the
numbers, how do you know to ask a property management company that you're interviewing the
proper questions, that's really important.
You know, how are they, how are they charging you? Um, you know, how do they deal with
maintenance? Uh, there's a lot of property management companies. I would say. We were talking
about this the other day, that we truly believe after the experiences we've had with property
management companies, that they don't know the numbers. Uh, the people that we're dealing
with don't know the numbers. And so if they don't know the numbers, how are they gonna help
you with your investment properties? So it's important for you to know those numbers. Numbers
so that you pick a property management company that suits you, if that's something that you
decide to do.
Do you have one thing that irritates you about a property management company? (···0.5s) Yeah.
Have they're Fees. What's your top one? Alright, they're, they're, they're, they're leasing, they're
the commissions they get. 'cause they're not, they are not, um, they don't get, they don't have an
incentive to keep a tenant there. Um, they have an incentive to bring in a new one every time.
You know? So the vacancy factor isn't a huge deal. Like the turnover, the cost, that kind of
stuff.
So the, the, that leasing commission bugs the heck out. That is mine. That's mine. We got the
same one. Aw. (···0.9s) Anyway, so, (···1.4s) because she's a property management (···0.6s)

lady here, (···0.6s) she says that leasing commission, well, I got confused when she said the
leasing commission. It took me like (···0.9s) four more sentences before said, okay, I know what
she's talking about now. It's the same thing I'm talking about. So, so what they're doing is they're,
they're going out in a (···0.6s) leasing company (···0.8s) or, or a property management company
is coming out.
And (···0.6s) if your tenant moves out of your property, (···0.7s) typically they're still gonna
collect a percentage of that rent every single month, even though nobody's living there. If it's
10% and it's $800, they're still gonna take their $80 from you. You're gonna pay that. (···0.6s) So
(···0.6s) that's one thing. But then whenever they release your apartment, they're gonna charge,
they, they usually take that first month's worth of rent. Am I correct on that? Mm-hmm. So they
take that first month's worth of rent and they keep that also.
So if your tenant does not re-up, (···0.6s) then there's a good chance you're gonna lose the $80
plus another $800 (···1.2s) whenever they lease it. Because they're gonna keep all of them, They
don't have incentive to renew. They keep the $800 and they charge you commission off of that
too. (···0.7s) It just, I've, there's, (···0.8s) there's things that like that. And advertising,
advertising is a big thing that they push and you know, they, a lot of times there's no
commitment to a dollar amount. So, and we'll go through a lot of that (···0.7s) in the other slides
and (···0.6s) in some of the other videos.
What you need to a, what you need to ask, what you need to be aware of, um, you know,
(···0.6s) what's, what's, okay, maybe with the property management, you know, good deal with
the property management, different, different ways that they charge you, um, and what you
should be looking for. So we'll definitely dive into that in a lot more detail because it's important
for you to know. 'cause there is a lot of fine print in those contracts. There's a lot of stuff that you
need to make sure you're aware of. But keep that in the back of your head because we're gonna
tell you what we're gonna tell you, then we're gonna tell you, then we're gonna tell you again
what we told you.
Then we're Gonna tell You again. And that that's how we hopefully will get it ingrained into
your mind and your mindset about how you think about the things that we do. (···0.7s) So we are
talking, whenever we finished up the last session about your ideal. We talked about your income
and the depreciation, the equity (···0.6s) appreciation and leverage. So we went through cash on
cash or, or I'm sorry, not not cash on cash, but went through a capital rate where we were talking
about if you bought a property paying all cash.
Well, a lot of people don't have the ability to buy a property all cash. (···0.5s) So what do you do
at that point? So at that point, when we switch from a cap rate to all cash or or financing it, that's
gonna be cash on cash. So we're gonna (···0.9s) verify the percentage of your profit based off of
the money that you invest in that project (···0.7s) compared to the money that you make off of it,
not the whole value of the project. So we're gonna talk about that right there and we're gonna
explain how that works and how it changes your numbers.
And then once we realize how it changes our numbers, we're gonna talk about the throw off that
we talked about at the end of yesterday. We talked about what the throw off on the property was.
We're gonna talk about how your throw off changes whenever we get to a cash on cash property.
(···0.5s) So we talked about how the income gives you cash flow. (···0.5s) Again, we talked
about how depreciation gives you tax savings. We talked about how the equity gives you your
net worth. The appreciation gives you wealth because the more depreciates, the wealthier you
get.
And then once you leverage that property and, and through all of those things, especially the
appreciation, you get some extreme wealth, (···0.7s) it doesn't take long to get to that extreme
wealth stage if you're just diligent. (···0.9s) Okay. So (···0.5s) we are going to go to the next
slide. (···2.6s) This is a cash on cash property. Okay? So we're gonna start at the top and we're
gonna work our way down. So we're gonna buy a home (···0.7s) and we're gonna pay a hundred
thousand dollars for the home. So yesterday when we talked about it, we said 150.
So the way this is gonna work a little bit different is (···0.5s) we're gonna pay a hundred
thousand dollars for the home. (···0.6s) We're gonna do our 2% closing costs (···0.7s) and we're
gonna do our $48,000 in repairs. So total we're gonna have $150,000 in this (···0.6s) house.
(···0.9s) So you see after the total cost there of 150,000, we're showing a carrying cost of $2,500.
So what is a carrying cost? (···0.5s) So for your numbers to be exactly right, you go out and you
buy a home.
And it doesn't matter if it's 150,000 or $1.5 million, (···0.8s) you want to know how much money
you have in that home before you start making money in that home. If you spend six months
rehabbing and then you spend another $12,000 (···0.6s) in notes (···0.5s) or $12,000 (···0.6s) in
materials and you don't include that in your price (···0.7s) that you actually spent on the house
and you run your numbers off of what you pay for the house, everything's gonna look great. But
the truth is you got maybe another 30% or another 20% invested in that house and you're
thinking you're making great money and you're really making 1% return.
And you're making that because it's so easy to go to Lowe's or Home Depot or wherever you're
shopping and go buy something and say, well, you know, that was just $200. I'm not gonna
worry about that. Oh that was just $50. I'm not gonna worry about that adds up. Add, oh it was
just $4. I'm not gonna worry about that. That's a, (···0.8s) you know, and, and that's me. (···0.5s)
I don't keep up with that stuff. You know, we have to, I have to email all my receipts to my
office.
I have to do things to protect myself because I know that personally, if I have to be responsible
for it, I'm gonna fail. So we give that to somebody else so that they can control the numbers. And
we do not lose track of any money that we spend. I don't spend my personal money on my
properties. I spend money out of a business account that way we always have a record of it. We
can always track it and we can always know where it goes. I got a call on my way home
yesterday, bought an invoice that I spent back in April. You know, I need to know where to code
it. I'm like, I don't know where to code.
I don't even know who the company is. So what we did was we had to go back on the computer
because it was on my credit card. They could know what company it was and they could know
how much it was or they could pull a receipt up, but they had no idea or they didn't pull a receipt
up. They had no idea what I bought. So once they Googled the company and I realized it was a
countertop company, I knew, okay, I know exactly what it's, and we've done the same thing on
invoices we bought (···0.6s) years ago that they've had to ask me about something. And we can
go back through trying to through the computer and we can find everything that we need. 'cause
we document it all.
And I would strongly encourage you to pay attention to that right there. Keep track of
everything. Everything. Don't take your receipts and put 'em in a box and think that they're gonna
stay. The receipts deteriorate over time. Yes. So if you're gonna hold onto your receipts, you
scan 'em into your computer and you hold 'em in a file on your computer, or you take those
receipts and you make a physical copy of 'em with a copy machine and they will hold. You're so
cute. So it's That old school Dropbox. There's a lot of different, there's a lot of d I am and
Dropbox. You can share 'em with your accountants. I am very old school.
You can, you can definitely Lowe will email you the receipts. Which is amazing because oh, the
guys always crumple 'em up. The poor office people. Oh my goodness. Um, I don't have to deal
with that anymore. Thank gosh I Don't crumble 'em up. Oh, oh my word. (···0.5s) Winston
template. They might be on the floor of my band or something, but I ain't crumble. That's Worse
than crumpled up in your They fell off the back. They probably have pizza on them. They might,
It's some, some gas station chicken. It's, (···1.2s) I live in my vehicle most of the time. Mmhmm.
Mm-hmm. (···0.8s) But (···0.8s) you keep up with this stuff because this stuff is gonna
save you a tremendous amount of money.
How much of the money do you get to use for depreciation when you're rehabbing a house?
(···0.5s) All of it. If you're rehabbing your house and you're gonna spend $25,000 and you keep
all your receipts for that right there and you code it, right, you got it. (···1.3s) But you got to
have the receipts. If you get an order from the i r s, they wanna see your receipts. Mm-hmm.
They are gonna wanna see your receipts without a shadow of a doubt. So when you gotta
produce those receipts, those receipts need to be legible. (···0.5s) So don't just put 'em in a box.
'cause when they fade and they can't read 'em, they do not let you use that as a deduction (···0.7s)
and they'll start pulling it out. And if they bankrupt you because you didn't do your stuff right,
they don't care. You're not dealing with emotional people that are worried about whether you
have anything or don't have anything. They're worried about how much money can they take
from you and give back to the federal government. So, (···0.6s) or your state government. So
protect yourself on that. (···0.7s) So anyway, (···2.0s) that's what the carrying cost is. The
carrying cost is, I, I did a, I did a loan when I bought the house and it took me three months.
So I gotta pay a note for three months. Did I make any money off of the house? Utilities?
Utilities, Utilities. Did I make any money off of the house during the utilities? During the, during
the note, during the construction, I didn't make any money. Mm-hmm. So that money that it took
to carry that house from the time we purchased it until we actually got it making us money, or we
sold it, let's say you're doing a fix and flip, it's the same thing on a fix and flip. You gotta carry
those numbers all the way till it, and when you sell it, (···1.0s) so many people wanna fudge their
numbers.
So it looks like they did a great job. (···0.7s) You only lie to yourself when you do that because,
And you can't get any better. It just is what it is. Mm-hmm. And if you really and truly only
made 3%, you need to know that you made 3% and not lie to yourself that you made 10% And
figure out why, (···0.7s) how you could have done it differently. (···1.1s) And we, and, and we
we're speaking from experience, we've all done that. Oh, we are, we've all, we've all looked at it
and we've all said, I I didn't really have that much money and I I have fought tooth and nail the
people, the people in my office toilet saying, I have not, I did not spend that much money.
And they say, yes, you did. I said, no, I didn't. Yes, you did. And then they get out their little
paper and a tablet and they get out their receipts and sure enough, I I leave the office and say,
Mont job, but I'm (···0.7s) Yes, that's exactly, I'm leaving wrong, but I don't admit it. Yes, yes.
Because I, I, I have struggle admitting my failures. (···3.2s) Okay, so we got the, the carrying
costs covered. So let's talk about the down payment. So I'm buying this hundred thousand dollars
house.
feel like, I feel like we're in a circle of like, like AA or something, like admitting what we did
wrong (···3.4s) versus accepting that we have a problem. That Is what it, to truly be an adult,
(···0.9s) you have to be able to admit your failures. Be accountable. Yes. Okay. I'm sorry, go
ahead. (···1.9s) Sometimes I'm good at it. (···0.9s) The what? Admitting my failures. (···0.6s)
Yes. The problem is I don't have a whole lot of 'em. There are very few. You're far between, but
(···0.8s) we find one every now and then.
(···1.8s) So down payment, (···1.0s) you're done. (···0.7s) Yes. I'm waiting for you. Okay, let's
do It. Go ahead. Let's do it. (···0.7s) So (···0.8s) down payment is the money that you're gonna
put down. So we're gonna look at this down payment and we're gonna say, okay, that is part of
what I'm paying for the property. That's what's coming out of my pocket. That's what's going to
the, the people who you're buying it from. That's what's going into their pocket along with the
money from the bank. So I'm gonna, I'm gonna use $15,000 as my down payment.
So you see the $2,500 carrying cost is not included in the 15,000 down payment. That's because
the carrying cost is taking me through the job. I'm gonna use that as out of pocket money. That's
not what I'm borrowing from the, from the bank. That's not, not any of the money I'm borrowing
from the bank. Now, let's say you did not have the 2,500 for the carrying cost. You say, look, I
don't have that. Then what you do is you factor it into your purchase price. You go talk to the,
your loan officer at your bank or whomever you're using your credit union, and you say, look, I
need to add another $5,000 for carrying cost.
I need to do this. I need that. If it's any appraisal and you work it out with 'em, as long as they got
confidence in you, as long as you're not over leveraged, you have a really good chance of getting
them to, to help you out with that right there and, and say that's no big deal. (···0.6s) So (···0.8s)
on this illustration though, we're not, we're just saying, okay, we put $15,000 down, 1750 down
according to, (···0.6s) you know, all of our numbers. But (···1.8s) the total amount that we're
financing is $135,000.
So we take the $15,000 from the $150,000 and that gives us a total of 135,000. So I told (···7.4s)
you on the last session that you needed to download an app (···0.5s) on your, on your com, on
your iPad or your phone or whatever you're using. (···1.0s) So we're gonna pull that app up now.
So when we pull that app up, we're gonna wanna look at what we got on there. Right there.
Okay. So (···0.9s) it, we're gonna look at financing $135,000.
And I (···0.8s) want to, I wanna show you how I do it and show you what we know off of that
right there. Okay. (···0.6s) So I'm gonna pull mine up. (···11.5s) Well, you just gave everybody
your, uh, security code. If y'all break into my house to get into my iPad, there's nothing really in
it. (···1.9s) I am computer illiterate. So it's at my office.
You have to break into my office to get my informations. Um, so what we're gonna do (···1.1s)
is (···1.6s) this section right here, where the numbers are, (···0.8s) we're gonna, that's just the
keypad, but we're gonna use the loan amount number that you see here. Did you have, we're
gonna use the payment amount number that you let our button here, the term button. The interest
button. Interest button. (···0.8s) So I'm gonna hit my clear button twice because it takes two
times to clear it out completely. So I'm gonna come in and I'm gonna put in that 135,000, or I'm
sorry, yeah, 135,000 that we are financing.
Okay? So 1 35 0 0 0. (···1.4s) And I'm doing that along with him. So if you see me looking
down, that's what I'm doing. (···1.4s) Thank you for that. Heads up. Mm-hmm. Or heads down.
Heads down. You're so funny. I know. So we're gonna do that 135 and I'm gonna come over here
and I'm gonna push my loan (···0.5s) amount. Okay, so that says loan amount. (···0.9s) So
(···0.9s) now (···0.6s) I want to know how long am I gonna finance for this for?
So I think I did 25 years on that. We'll see. (···0.7s) So I'm gonna finance that for 25 years.
That's gonna be my term. Okay? So my term is 25 years. (···0.7s) So what is my interest rate?
We used 4.5% interest rate. So I'm gonna do 4.5 and then I'm gonna hit the interest button.
(···0.8s) Now, I haven't put anything on my payment button. So from there I'm just gonna hit my
payment button (···1.2s) and that's gonna tell me $784.
So apparently I did not use seven 50 or 750. So apparently I used 30 years instead of 25 years. So
how hard is this? I'm gonna go in and I'm gonna put 30 (···1.6s) and then I'm gonna press my
term. That's gonna change my term. And all I gotta do is hit my payment button again. There.
It's, and it drops it down to the $684. (···1.5s) So you can, you can do (···1.6s) your numbers like
that. And you say, what is, what if I do a 10 year note, what if I do a 15 year note? What if I do a
30 year note?
My bank says I can only do 25 years. I can only do 20 years. It doesn't matter. You can play
(···0.8s) play with your numbers so that you understand 'em, play with 'em enough that you're
very, very comfortable with it. Because when you're comfortable with it, it makes your life
better. (···0.7s) So, so we know right now that our note is going to be $684. So Bradley, (···3.3s)
let's go back to the, (···1.0s) the other screen. We're gonna come back to this right here in just a
moment. Are you gonna come back to it second? We, we can show him the amortization. We're
gonna come back to that in just, okay.
(···5.9s) Okay. So, so now we're back at the, the other screen where that, so we got $684 and 3
cents and we're gonna have that monthly payment for 30 years. (···1.0s) So that number 6 84 0 3
(···1.1s) multiplied by 12 months in a year (···1.1s) is $8,208 (···0.9s) and 36 cents. (···0.6s) So
that is how much that bank loan is gonna cost me in a 12 month period of time.
(···0.5s) Now, if you want to, you can take these numbers, you can take your bank loan and you
can take your, your (···0.7s) fees that you're gonna pay to your insurance company and the stuff
you're gonna pay on maintenance and the stuff you're gonna pay to your accountant. You can
take all your expenses and all, and you can divide 'em by 12 and do that on a monthly
breakdown. So you say, okay, how much money do I have to have each month to make every bit
of this happen? Your percentages are gonna be the same in the end, but you can break it down
and look at it on a monthly basis. I like doing that also. And I do that also on everything that I
do.
I have a spreadsheet that I did that has both the, the year to date or the month, the monthly and
the, and the annual numbers on 'em. Now (···2.0s) I'm gonna ask you as you do this, not to go
make a spreadsheet, it's not hard to make a spreadsheet to do this, but I'm gonna ask you not to
make a spreadsheet because the more times you do this by hand, rather than doing it by
computer, by punching numbers into an app or punching numbers into something like that right
there, you don't really learn how how it all goes together.
The numbers go together. I mean, we sit here and we kinda like, we play cast, we've done that,
we've done that. When we learned it, when we learned it, we go back and forth. How did that
work? How did that work? How did that work? A spreadsheet right here and a spreadsheet steals,
it steals your intellect. It steals how smart you are. It steals how you think about it. It steals how
it all works together. Mm-hmm. So you don't want to get that right there. You want to do it by
hand as much as you can until no matter what you're doing, you can think right through it. And if
you use an app, you use an app, we like to play the game cashflow. If you've never had a game
cashflow, um, that's a game that Robert Kiyosaki made (···0.9s) and Kim Kiyosaki made us a
really cool game to make you think about things in real life.
It's a, it's a, it's a game that's a couple steps above Monopoly (···0.8s) as far as the game of life
goes. But as we pay play cashflow, most people want to use the app on cashflow. It comes with a
spreadsheet. I like to use the spreadsheet because I think balance sheet. Balance sheet, (···1.0s)
okay, the balance sheet income, it's actually an income statement. Income statement, income
statement. See, that woman tries to correct me, but she's still wrong. (···0.7s) I don't know.
So, so we're both wrong. So it gives you an income statement and you have to change that
income statement after every term. You have to change every number on it. And, and it's a, it's, it
is a lot of thinking. It's exhausting, a lot of erasing, but it's life, right? It is, it is. It's, it's your
exact real life as you play through it. And if you and nine outta 10 people don't know how to fill
it out, and if you use the app all the time, it doesn't teach you how to do it. It doesn't teach you
how it affects your life. It does, you know, when you're erasing your expenses and you're
changing your expenses and you're going over here and you're showing how this changes your
income and then this right here changes your total profit at the end and you, and you look at as a
whole after every single turn, it changes the way you look at stuff in life.
And that is the benefit. The app takes that away from you, in my opinion. Um, and it, it forces
you to learn it. If you don't learn it, you get it, then you don't truly understand it. And that's the
important thing is that you truly understand it, not just somewhat understand it. Well, I know
how it, and you have to work harder to cheat. Yeah, I know how it flows. I know how it flows,
but, but how it flows doesn't really matter.
You know, you or it does matter, but you gotta know it. You can't, you somewhat know. Let's,
let's really know. Alright, so we got the $8,200 and 8 cents or $8,208 and 36 cents for (···2.9s)
the bank note. (···0.6s) So we're gonna use the same vac vacancy factor we used up (···0.6s) in
the previous page. So we had our income in a previous page. So the income with the vacancy
factor was $16,560. That's based on 8%. That was, that was based on the 8% vacancy.
(···0.5s) And um, you can back up in the video to that right there if you needed to see it. I don't
think that slides in here. No, it, yeah, we did it together. Did we do it? Yep. Yep. Okay. It's the
same as the, as the, um, cap rate slide. Perfect. So (···1.0s) we didn't change our expenses. So our
total of expenses was 5,700, right? Mm-hmm. So we took the 5,700, we added a 5,700 to the
8,200, (···0.7s) and now we have (···0.5s) thirteen thousand nine hundred and eight thousand and
thirty six cents worth of profit.
So we took the total expenses (···0.5s) from the total revenue (···1.2s) and that gave us 13,008
$908. So when you take the $13,908 and (···4.7s) we divide that number by the 135 or the, the
$17,500, that's gonna give us $2,651 and 61 60 4 cents or 5.2% cap rate. (···0.6s) So if you're
asking why are you dividing it by the $17,500, not the $15,000.
The (···0.7s) 15,000 was our down payment. (···0.5s) The 2,500 was our carrying costs. The 17
five was our total out of pocket. So we're gonna do it (···0.8s) out of the total out of pocket.
Okay. (···1.4s) So you (···3.0s) understand? (···0.7s) Yep. Understood. On my Calculator. I
knew you did. I Liked it. I love this calculator. So it's a, so, so that is telling us out of a, instead
of a $150,000 coming out of our pocket with us making 7.2%, now we have $2,651 coming out
of our pocket and we're making 15% off of that.
I'm (···8.6s) sorry, $17,500 out of our pocket making, making 15%. (···0.7s) Does that sound
like a lot of money? (···1.0s) Not really. It's not a lot of money does it? No. Does it, does it give
you a woman fuzzy feeling to know that you're gonna make $2,600 a year? (···0.8s) Not really.
Mm-hmm. It's better than nothing. Now, if I had nothing to make, $2,600 is a lot. If you have
nothing. Yeah. (···0.5s) So (···1.3s) the other deal, (···0.6s) the other deal I was making how
much? $16,560, right? Mm-hmm. Or (···3.6s) 10,000. 10,000. 10,000. It was 10,000 some
change that I was making clear profit. That sound like a much better deal to me, but I'm making a
better percentage. So some of that just doesn't, doesn't make sense to me. (···0.5s) So (···0.5s)
I'm thinking we need to look at the throw off on the house.
I think throw off is good. 'cause this, this isn't excite me at the moment, so I'm Sure it doesn't
excite a lot of people. Let's look at the, let's, let's, I don't wanna be a Debbie Downer and no
offense to any Debbie's out there, we're just, it's just a term. Um, but (···0.8s) we'll use a, a sue
downer 'cause that's my mother-in-law's name. (···0.8s) Oh my word. If anybody can make you
feel down, it's her. Okay. Linda, That is not very nice. (···0.8s) She will never hear this. (···0.9s)
I'm gonna send it to her. Hmm. So you better be nice.
Okay, I digress. I take that back. (···1.5s) So we're gonna switch, we're gonna go to the throw
off. So as we look at this throw off, (···0.9s) we were at 15.2% at $2,651 (···2.8s) and 64 cents
for our total return on investment cash on cash. (···0.5s) So what is that house worth? (···0.9s)
We're gonna use the money we got in it as what the house is worth, which is 150,000. Chances
are that house is worth a whole lot more. If you just did $48,000 worth of rehabs, chances are
that house might be worth 200,000 bucks.
Mm-hmm. I don't know. But we're just gonna use for classroom purposes, we're only gonna use
the $150,000 that we have invested in. So the $150,000 yields us at 5% appreciation. (···3.6s)
$7,500 a (···0.7s) year. Does (···0.9s) that $7,500 change if I owe money on it compared to if I
don't owe money on it? (···0.6s) No, it's exactly the same. So if I owed $150,000 on it, (···1.8s) I
would still make the $7,500 even though I would have a negative cash flow at that time.
So it really doesn't matter that 150,000 is gonna earn my appreciation either way. So now I'm
making $7,500 on appreciation. How can we get it? We (···3.0s) can get the appreciation money
back out. Let's say we, we allow it to depreciate for five years and we say I'm gonna do a refi,
cash out refi in five years. So I could pull that equity back out of it and buy another house and
buy another house. Or if I sold the house, I could get the money out of it When I sold the house,
the money is yours.
You did not pay any taxes on it. The, the government did not recognize it in any way. So it's your
money. (···1.6s) So after, (···1.1s) so after we recognize we made that $7,500, then we want to
say, okay, (···2.2s) now we got something called principle reduction. (···0.6s) We didn't, we
didn't look at that just now when we looked at our calculator. So let's go back to our calculator
that we had. We're gonna, we're gonna switch back to that slide. (···5.9s) So we, Oh, (···3.5s)
there, it's, (···0.5s) So when we get to the calculator again, we're looking at it and we see that we
got $684 that we have (···0.8s) a month that we have to make a payment on.
What does that equal to me? A year? (···0.8s) So we got two buttons at the top right here. So we
have a little cache sign and then we have the, the little (···0.9s) note sign. (···1.1s) I'm thinking
it's the note sign.
I could be wrong. (···0.6s) No, it's a cache sign. (···1.8s) You sure? Why (···1.4s) don't you press
it? Okay. Okay, we're gonna touch the cash because that's what Christina said. Is that, Because
you're always right though, right? Oh, well apparently I was wrong, so, Oh my goodness. And I
got that on video. Yes, it was the dollar sign. (···1.0s) So when we look at that right there,
(···1.8s) it's a little dark. Let me, it Is a little dark. We Can try to lighten that up for you little bit.
Guys. Pip's gonna, Pip's got, I'm not doing it. Pip or Bradley have our back. We, we know that
Bradley take care Of all that.
It's technology based. Pip doesn't do jack squat. I'm Just saying that. Okay, so, so anyway, that's
gonna give us, on my, on mine right here, I can scroll down and it'll give me a full (···0.8s) 30
year or 30 years of my amortization schedule. Can you do this? So hold on. No, you can't do that.
You can't make it. I wanna check that. Okay. So if you look at the very bottom down there, and
I'll have to put my glasses on to see that number. So if you look at the very bottom down there,
it's telling me that on the 30 years after 30 years, I paid $196 of (···0.8s) interest and $8,000 of
principal.
No, just That year. (···0.8s) So that number changes every year and my 20 year mark, which is
right, or let's go at my, we'll use the white numbers instead. So at my 21 year mark, I'm paying
$2,860 to interest (···4.1s) and $5,000 to principal. So when you start off paying your note, your
house note, you pay more money to interest every year than you pay to principal somewhere
around that halfway markup in there. Well, let's look at that right there.
Up, up at the top. It looks like at about year number 15, which is the halfway point on year
number 15, we paid $4,123 to interest in $4,084 (···0.5s) to principal. So it changed between
year number 15 and year number 16. So where is that? So that's where, going to that right there.
So that's, that's year number 15. (···1.2s) Year number 15 up here and year number 16. So we're
gonna go all the way back down to year number one. And that's showing up in white. So it's nice
and bright. So that's telling us in our very first year, $6,000 (···0.6s) of the money that we pay
(···1.7s) is going to the bank in interest.
They're keeping that. And it's not affecting your note. $2,000 177 or $2,177 of that money is
coming (···4.1s) back to you. Is it going in your pocket? No. But now, instead of owing
$135,000 on a house at the end of year number one, I only owe $132,000 (···1.2s) 822 or one
thousand one hundred thirty two thousand eight hundred and twenty two thousand.
(···0.8s) So that number changes every single year with the amount of the principal reduction
that comes in. So that principle reduction is that number that we had on the other slide. So we're
gonna leave this right here and we're gonna go back to our, our throw off slide that we had.
(···8.9s) And just so you know, my mother-in-law's in the room, I'm not insulting her, I'm just
kind of picking with her a little bit.
I'm flirting. I guess we would say listen with Your mother-in-law (···1.2s) and your mom's not in
(···0.6s) here. Not, you're not always around. That's all I know. (···0.9s) Thanks mom. For
always taking care of him. (···1.7s) Okay, (···1.2s) so (···1.8s) we got the $7,500 and (···1.5s)
we got the $2,100. Both of those that are the same. We can pull 'em out on refi, we can pull 'em
out if we sell.
(···1.0s) Now we're gonna go back to the depreciation. Does the depreciation change from the
original side whenever we was doing cap rate? (···0.8s) No, it's gonna be the same also. So that
same 1030 $6 that we pulled out on the previous, um, show (···1.5s) that all stays the same. So
now we got $13,336 (···3.4s) a year that we're making. (···1.0s) That's sexy. (···1.3s) That, that
is, if I'm investing $17,500 and, and I'm getting a return of (···0.7s) $13,365, that's (···1.1s)
76%.
That is good. That is really good. Mm-hmm. Chain. So, so, so when we was looking at the throw
off number on the cap rate, it was only 12.2% mm-hmm. When we paid all cash. So because we
financed it, we were able to only do seven, we were able to do 76% rather than 12%. (···0.9s) Do
you see how the numbers work?
Do you see how important the numbers are? (···0.8s) That is, that is really cool. You want me to
teach you how to do 475%? 'cause we can do that. Can we do that? We'll do it on the next video.
We're gonna do that on the next video because we can't, we can't put all our eggs in one video.
That's all. I'm Oh god. (···0.4s)
(···1.4s) Okay, so we're back and we have somebody with us (···0.7s) Winston template, my
other half, and he is gonna go over some numbers for you, landlords who need to know the
numbers. (···0.8s) Hello, (···0.5s) glad to be with you today. So (···0.7s) we're gonna talk about
the numbers of an investment. All of us want to invest, but (···0.7s) most people do not
recognize what their investment actually is. They don't recognize the return. They think that
they're making 10%. They think that they're making 20%, they think that they're making 30%,
but they really don't know.
And whenever you start running the numbers, a lot of people aren't making anything. (···0.7s)
And then a lot of people think that they're making 10%, and when you run the numbers, they're
actually making 40%. So we're gonna show you, that's a good point, how to figure your cap rate
and how to figure cash on cash. And the other things that you might be missing when (···0.7s)
you're doing your numbers. (···0.8s) So on your screen, you should have a little (···0.7s) icon
that from (···0.7s) the app store on your phone.
(···0.6s) And this is a calculator we're gonna be using to help us figure (···0.5s) payments, help
us figure principal reduction interest rates and stuff like that. So we're gonna, if you would at
some time, just download that right there so that whenever you're running your numbers, you
know exactly what your, what your numbers are. If you have a different type of calculator, it's
fine. It will do the same thing as long as it will give you amortization schedule also. (···0.6s) So
we will (···0.6s) get right into it, and (···0.9s) you'll probably have to play back and forth on the
video a little bit, and that's fine.
I'm gonna move (···0.6s) right through it, but it's easy to go back and look at it. I'll try to cover
everything that you need to to see. (···0.5s) So (···1.0s) in real estate, we're making money
several different ways. You can take and fix and flip your house. (···0.6s) You can take in
wholesale, you can do lease options, you can do buy and hold, and we can do land development.
(···0.5s) So what you want to do doesn't matter.
Different things pay different ways. So if you're fixing and flipping on a house, you're probably
gonna get some cash on when you sell the house, cash on sale. And then typically you'll do some
type of a forced depreciation. So maybe you buy a house, you do a small rehab or maybe a large
rehab, and then you sell it and you make your money on a forced depreciation (···0.7s) through
your cash on sale. When you do this though, typically it's going to be taxed (···1.5s) at ordinary
income or capital gains, one or the other, (···1.0s) or I guess it could be short term if you go short
enough.

But it's usually at a, (···0.6s) at a good tax rate. And you're gonna pay every single time that you
sell. (···0.8s) You can do wholesale and basically you're just paying cash on sale. You get paid,
you, you, you wholesale it to somebody, they do a closing on it, and you get paid when the
closing happens, (···1.2s) then we do lease options and lease options. You can make cash flow,
you can make appreciation on a deal through a lease option, and you can, you can figure in that
you can make principal production. You can, there's alternatives to everything that we do.
Just because we say you're making cash on sale only on a wholesale deal, you can structure that
deal however you want. I'm just talking, typically that's how it rolls. (···0.9s) So if you buy and
hold, you're gonna get cash flow, (···0.5s) then you're gonna get appreciation. If you don't know
what appreciation is, appreciation is how much that house goes up in value year after year after
year. So that would be your appreciation. (···0.7s) Then you get depreciation. And depreciation
is money that the government gets, gives back to you for owning a home.
I'm gonna go into a little bit more detail on that to help you understand it. But (···0.6s) that is
what depreciation is. And principal reduction is when you make your payment every month, you
pay a certain portion of money to principal, you pay a certain portion of money to interest. So
everything that you pay to principal is actually your money. So if you notice a thousand dollars
and you $400 of that thousand dollars goes to principal, then you are actually earning $400 of the
money that you're paying. It's going back into your checking account.
It's your money. If you're renting (···0.5s) to somebody and somebody else pays that note in,
you're not paying that note. So they pay your principal reduction. So that counts towards income.
You don't pay taxes on it, but you can, you can still have that money if you pull equity outta that
property. And you'll still have that money if you sell that property. (···0.7s) And even when you
sell that property, principal reduction isn't something that you're paying taxes on. mean, you
already pay taxes on sale, the house. (···0.6s) So land development is a lot of the same thing.
You can make money through cash flow if you hold the land, and usually you will hold the land
for, for a year or two trying to make it work.
You're gonna get depreciation on that right there. You're gonna do forced depreciation through
every entitlement that you do. (···0.9s) You can get depreciation if you have something on that
piece of property or structure that rents out or something. You can get depre depreciation on that.
And as long as you 10 31, the money that you make off of it or something like that, that you get
to hold that depreciation without having to pay any of it. Back to the government (···0.7s)
principle reduction, you can get the same thing if you pull a note on it whenever you buy it, or
(···0.9s) maybe you assume somebody's loan and they're gonna give it to you at a certain price.
And the longer you keep it, the more principles paid down. So those are the different ways that
we can make money (···0.7s) through the deals that we do. (···3.0s) So (···3.2s) let's talk about
depre or how profits are represented. (···0.5s) So a lot of people will say, well, I make 7%, 7.5%,
8%, whatever it is, return on investment (···0.9s) on my property.
So if you take your net operating income, your n o i and you divide that by your purchase price,
then that is how you're gonna get your (···0.7s) your cap rate. So (···0.7s) we'll, we'll run some
numbers with that right there to show you how you get your cap rate. (···0.7s) If you do a cash
on cash. Cash on cash is, if I'm gonna buy $150,000 house, I'm gonna put $30,000 down on that
house. So my investment is $30,000. So that's how much cash I got in it, and I'm gonna base my
return on investment on how much cash I actually put into the deal and how much cash I get out
of the deal.
In the end. (···0.8s) That would be cash on cash. Now, when you do cash on cash on a finance
property, (···2.3s) the bank is floating part of the money. So you're still gonna make some money
off of what you're, you're getting from the bank. You may have, you'll get, if the house is worth
150,000 and you only put 30,000 into it, you'll still get the principal reduction on the $130,000
loan.
You'll still get the print, uh, value of your appreciation. You'll still get that. So, so it it, it's
calculated differently and we'll hit that a little bit more as we go. (···0.6s) So depreciation,
(···0.7s) depreciation is the purchase price of a home, (···0.8s) minus the land value. So if you
buy a home and the home is $150,000 and the land is worth $50,000, then the a hundred
thousand dollars is money that you can depreciate. (···0.6s) So you file it on your taxes, your
accountant, whoever does your, uh, accounting, they will take that money and it will depreciate
it.
So you can depreciate a residential home for 27 and a half years. (···0.7s) So if you take 27 and a
half years and you divide it by a (···0.7s) hundred thousand, you're gonna get three six $3,606. A
little bit changed there. So it's about 3.6% of the, the value of the home is what you get to write
off every year. We'll go into more detail about that. I just want you to understand that it's 27
point a half years and roughly it's about 3.6% each year.
(···0.8s) So then commercial depreciation is basically the same formula except it goes over 39
years instead of 27 point a half years, which equals about two point a half percent. So you don't
get as much each year on depreciation as you do (···1.1s) on commercial, as you do on
residential. (···0.7s) And then, uh, the bottom thing on your screen right there is gonna say throw
off. So a throw off number is how much that property is actually throwing off to you on a yearly
basis.
You're getting more than just cash flow. We talked about cash flow through the cap rate, (···0.7s)
but whenever you're talking about the (···0.9s) throw off number, we're gonna get our cashflow,
(···0.6s) we're gonna get the appreciation of the property, we're gonna get the depreciation of the
property, and we're gonna get the principal reduction. And we take that and divide that by the
purchase price. And that's gonna give us the apprenticeship percentage of throw off. So you have
some of your, some of the money that you're earning is gonna be recognized every single year.
You're gonna recognize the cash that you get each year, you're gonna recognize on, that's the
cash from your rent. You're gonna recognize that (···0.7s) you're not gonna recognize your
appreciation each year. You're gonna recognize your appreciation. If you need to do a cash out
refi, you'll recognize your appreciation if you're going to sell the property. So that's the time that
you would see that money. The depreciation though, you will recognize the depreciation every
single year. And we'll run some math on that and, uh, I think on the next slide (···0.5s) and, and
we'll explain to you how much that that means at the end of the year.
(···0.8s) And as far as the principal reduction, you will only recognize that on cash out refi or if
you sell the house. (···0.8s) So those are the, those are the different ways that we can make
money. That's how it affects us. Each one of us, each one of 'em affects us a little bit different.
So hopefully through the numbers you'll be able to recognize each and every one of those and
how it benefits you most and actually, what, what are you looking for more? Some people are
looking more for, uh, tax deduction.
Some people are looking more for appreciation, some people are looking more for cash. I need, I
need to get cash income every single month to put in my bank to help me pay my bills. So you
only know what you need to know. I don't know what you need, but we're gonna teach you the
difference between each one and how they work. (···2.0s) Next slide. (···1.2s) So let's go over
residential depreciation first. So I'm gonna use $150,000 on most of what we're doing.
(···0.7s) And I'm gonna use the value of the, the land at 50,000 and the value of the house at a
hundred thousand. Just keep it same. (···0.6s) It's easy math. And I just did a deal with these
numbers. So (···0.5s) it's not that we can't do these numbers in 2021. (···0.9s) So (···0.9s) let's
say you buy a house for a hundred thousand dollars (···0.7s) or (···0.5s) five or $150,000
(···0.6s) and then (···1.3s) you set that house, the house is valued at a hundred thousand dollars
and the land is valued at $50,000. Your (···0.6s) depreciation is based off of the value of your
home only.
So you would take the a hundred thousand dollars and you would divide it by 27.5 years, and
that's gonna give you $3,336 a year that you'll be (···0.6s) able to apply on your income tax. That
will be written off. Now, the $3,600 is not a hundred percent written off, so we're gonna do some
math. I'm gonna explain that to you, how that works. (···0.8s) What is the cash value of your
actual savings? So we're gonna take the let's 300, 3,300 or 3000, 3,636.
Thank you. Thank you baby. Okay, I wasn't Sure if that's what I heard the last time, but it's 3000,
$3,636 and 36 cents. (···2.3s) So we're gonna take that right there and we're gonna multiply that
times your tax rate. So (···0.6s) everybody has a different type of tax rate or a different number.
(···0.6s) One might be (···0.7s) 32, 1 might be 24 and one might be 10. I don't know what your
tax rate is. (···0.5s) That's something you can consult your accountant for. (···0.6s) So we're
gonna use the tax bracket of 32%. So on that a hundred thousand dollars house, (···0.7s) I get the
write off three thousand six hundred thirty six thousand thirty six cents each year.
(···1.0s) When I multiply that times my tax rate, that's 32%. That's gonna give me $1,163 and 64
cents. (···0.6s) This is actual savings cash in your pocket each year. So if you do your income tax
and you owe to government $5,000 and you have a hundred thousand dollars write off on your
depreciation, in the end, you'll be able to deduct off of what you actually owe the federal
government, that $1,163 64 cents.
(···0.6s) If you don't owe a government and you're getting a refund, then that refund of $1,163
(···0.5s) 64 cents will go into your pocket. It'll give you that much additional money (···0.8s) on
(···1.2s) your taxes. So it's important when you do a rehab or, or purchase a property and maybe
do some capital improvements to that property. It's important that you keep track of your
receipts. It's important that you report that to your accountant because even if you buy it five
years later and you put a new roof on that house, the roof costs you $5,000.
That's a capital capital improvement improvement. You can hand that to your accountant, your
accountant will add that to your depreciation and you can depreciate that roof over (···0.7s)
whatever, whatever the depreciation is for a roof. It may be only 10 years or, or 15 years, I'm
sorry, it may be 25 years. It may be the whole 27 and a half. But you give it to your account and
you let them do it. And that way, you know it's right. It'll save you a lot of money at the end of
each year. So over the course (···0.5s) of 27 and a half years that we're able to use this $1,163,
that's $32,000 that you (···0.7s) will get back off of your a hundred thousand dollars house
investment.
(···0.5s) So in the end, (···0.9s) that house is only costing you, (···0.7s) you know, what is that?
(···1.6s) 68,000? Yep. $68,000. So you, so you're making, you're making money back on your
investment that most people don't even realize that they're making. (···0.8s) And your tax
bracket, that number changes every year if your tax bracket changes every year.
So if you make a different amount of money, you're gonna get a different amount back. If it
comes out and they raise out tax bracket up to 50%, then you'll be getting that number times
50%. (···1.0s) So that's basically how residential depreciation works. I think that you, when,
when you go to do your tax, I think an accountant's really important that he understands
investment properties. Um, that's something that we've gone round and round about whether we
should change or keep our accountant.
Um, but we keep hearing over and over that, you know, they're, they're the best in this area, but
it's really important that, that your account understands what you're doing. Um, that way you can
maximize (···0.9s) your, your investment. We see a lot of people that, that don't get to depreciate
that they want. And they, when you talk to 'em about, well, who you using as your accountant?
They say h and r Block. H and r Block is not an accountant. They're mm-hmm. They're just
doing simple taxes. If, if you're gonna real estate invest, if you're gonna invest in real estate,
(···0.8s) spend the money, it's a little extra money to use as a good accountant.
And a good accountant will typically save you any money they cost you. And if you ever get
audited that that accountant, he or she, they will be there to represent you for the I to the I r s or
to the go don't about it whomever you got to, they're gonna take care of it. They're gonna gonna
stand in your gap and they're gonna fight for you. So invest the money, (···0.5s) it's not that
much and you will sleep better at night. (···2.8s) So (···0.6s) on commercial depreciation, almost
like, so on commercial depreciation, we're gonna use the same price on everything.
(···1.6s) I'm gonna still use $150,000 for my per purchase price. And I'm gonna say that the land
value is still 50,000. (···0.5s) The (···0.7s) commercial building is a hundred thousand. (···1.3s)
So with that being said, the depreciation is based off of the building value only.
(···0.9s) So we take a hundred thousand dollars, we divide it by 39,000, and now we're looking
at $2,564 and 10 cents. (···0.7s) So that's the amount we're gonna use each year. That's gonna be
written off of your taxes. So they don't write this off at a bottom bracket of your taxes this year.
They take it off at a very top. So your highest tax rack bracket is what you're gonna use. So what
is the cash value or actual savings of that $2,564? We'll take that, we'll multiply (···2.8s) it by
our tax rate. We're gonna use 32% (···0.9s) and that is gonna give us $820 and 51 cents.
So that's our savings each and every year for 39 years. (···0.8s) So (···0.5s) that is the difference
between commercial, that's the difference between residential and hopefully that gives you a
little bit better understanding of what you are doing as far as your depreciation on your property.
Now if you have a hundred properties, you get the depreciation off of every single one of 'em.
You get the depreciation off of your personal residence, you get the depreciation off of your
business properties, you get depreciation off of all of it.
(···3.1s) Next slide. (···3.1s) So when we talk about cap rate, cap rate is the capitalization rate, is
the real estate valuation measure. Used to compare different real estate investments, although
there are many variations (···0.5s) of a cap rate, it is often calculated by a ratio between a net
operating income (···0.7s) produced by the asset at its original cost. So that cap rate, (···1.2s)
you can play with that number as you're doing your cap rate.
I look at my cap rates and I change to what the building is worth. I changed to what it, what I
paid for it. I'm looking at what my return on investment is. I may be seeing a cap rate that's going
down because the property value is really going up. Sometimes when you see them numbers get
outta whack, you may sell that one property by two properties and increase your, increase your
income twice. So this is, this is just for you to look at and how to do it on one thing, but you can
manipulate it all the way around and look at different ways to make money.
Different ways that you see that you might can save money. Different ways that may say, Hey, I
need to sell this property 'cause I can buy two properties making the same amount of income and
get depreciation on both properties. Get appreciation on both properties. Get principal reduction
on both properties and, and it could really benefit you. (···1.7s) So the first thing we're gonna
talk about is (···0.6s) purchasing all cash. So if it's purchasing all cash, that's gonna be all capari.
So we're gonna go first with the cost of the home. That's a hundred thousand dollars.
And you can do a spreadsheet like this (···1.2s) for yourself. It is easy to do. You have it on a
slide, you can take a picture of it, you can, you can play with those numbers. The numbers are
the secret to your success. You can have a hundred properties and if they make no money, you
still have no money. You can have one property that makes great money, you'll have great
money. So the numbers are the key to your success. It's not how many properties you have, it's
how much money you make off of your properties. (···0.6s) So we're gonna use closing costs at
2%.
Now I know the closing costs that you're dealing with is probably gonna be more than that right
there, but I'm kind of just keeping the numbers easy. I'm kind of slow, I'm making easy numbers
for me to work with (···1.1s) on these slides. That's really the only thing that's probably different.
The closing costs probably should have been around 5% rather than 2%. But I wanted it to equal
$150,000 and I (···1.4s) couldn't figure out how to get the $48,000 in repairs and the 2000,
(···0.6s) it's just me, I missed it. (···0.5s) So we're gonna do $48,000 in repairs and that's
bringing us to $150,000 for our total investment.
So we've got a hundred thousand dollars for the home, 2% for the closing costs and $48,000 on
the repairs. I'm not paying closing costs on my repairs because I did the repairs after I did the
loan. (···0.7s) Okay? Or after, after I bought the house, I only paid a hundred thousand dollars
for the house. (···0.7s) I paid the closing cost on the house alone. The repair work, I don't pay
any closing costs on (···0.6s) that house is gonna rent for $1,500 a month. So I'm gonna take that
$1,500 (···2.1s) month and I'm gonna multiply that times 12 months out of a year and that's
gonna gimme $18,000.
(···0.6s) So I'm making $18,000 of income. Vacancy factor. (···0.9s) Vacancy factor says this
house is gonna be vacant every so often. If you rent, if you're buying a rental home and you think
that it's never gonna be vacant, you're, you're lying to yourself and you're lying to your numbers.
So, oh, you're really good if you or what? Or you're really good at picking 10, yes, you're really
good at picking ten's, really good at may. Maybe your mother's going in it and she's gonna live in
it forever.
But she doesn't, she doesn't live forever either. So eventually it's going vacant. (···0.7s) Wow,
that was morbid. (···0.5s) That's not, that's, (···1.0s) that's just life. It's life. It's life. Nothing lasts
forever. (···0.8s) So (···1.9s) I'm gonna use the number of 8% on vacancy factor. So you can
take whatever percentage you want to use. And basically if you think it's gonna, if it's gonna be
vacant one month out of every year, then you take one and you divide it by 12 and use that
number, that percentage as your vacancy factor.
We're gonna use 8%. It's almost one, it's almost a year, but it's not quite as, we're missing it by
about $60 or one one time a month (···0.9s) or one month out of the year. So I'm gonna deduct
that $1,440 from my 16 or from my 18,000 and that's gonna gimme $16,560. So I got $18,000,
that is my yearly revenue and I'm gonna factor in $1,400 a year, a year deduction for my vacancy
(···9.2s) factor.
Now if I don't use that vacancy factor for the year, is that still my money? Absolutely it's my
money. But when I'm doing my equation to find out, hey, does this deal make sense? I'm gonna
be as realistic as I possibly can be. You wanna put it in there and I'm gonna factor it in there and
if the numbers don't look right after I factor it in there, I'm not gonna fudge my numbers to try
and make it look really pretty. I'm gonna not do the deal. Mm-hmm. Because I'm not in it to look
pretty. I'm in it for the day. I know I look pretty, but I'm not in it to look pretty. There's a
difference. You're pretty, there's definitely a difference.
(···0.6s) Pretty. Um, okay, (···0.7s) what we got next? (···1.3s) Okay, so (···1.0s) we're gonna
talk about what we spend every year. (···0.7s) So here's another, here's another thing I'm gonna
put in there that I get a lot of, a lot of kickback when I'm talking to people. People say, well I'm
not using a property manager. (···0.7s) So (···1.6s) my wife (···0.8s) is my property manager.
She takes care of all of that stuff. I don't take care of any of it. She's pearl. I am capable of taking
care of that stuff, but I am not taking care of that.
So I know that if she dies on me (···0.6s) that (···1.0s) as much time as it would take me to do
the property management, I gotta, I'm looking for a new wife. I'm looking for things like that
right there. I don't have a lot of time for property management. I got other stuff to do in my life.
So I'm gonna pay that 10%. I'm gonna find somebody else to do my property management. So
10% of the $18,000, I'm not gonna use 10% of the 1656. 'cause the total income is 18,000.
And a lot of property management companies are still gonna charge you for that empty month.
They're still gonna charge you for the, uh, property management fee. So you can use a different
number if you choose to use a different number. You cannot use a number at (···0.8s) all. But
they have they, but you will lie to yourself. Yeah, they have different, different way. Property
management companies have different ways. They charge fees, but 10 percent's (···0.5s) a an
average number. Uh, they have flat fees. We'll go over after we get done running some of these
numbers so that you know how to run numbers.
Uh, we'll go over the different ways and things you need to look for, um, when you go to talk to
a property management company so that you know, that, you know, (···0.8s) you're getting into,
you're not getting yourself into a bad deal when you sign a contract with the property
management company. One of the reasons why it's important that you know how to look at these
numbers and run these numbers is because you know, you wanna make sure that when you
interview your property management company that they know what some of this, all of this stuff
is like.
'cause if they don't know, then you need to move on to the next one. (···1.3s) And if you're gonna
manage somebody else's property, let's say you're gonna manage your property and you want,
you wanna know what your numbers are. If you're gonna manage somebody else's property, you
need to be able to tell 'em what their numbers are also. Mm-hmm. You need to help people
succeed. And that's what we do in this business, is we do things to help other people succeed.
Also, it's not about just us. So it's important to know the numbers and, and if you don't use the
property manager, (···0.7s) that's fine. That's the money that you can say, Hey, for, for the
amount of time I don't use a property manager, then I'm gonna be able to keep that $1,800.
But my numbers look good even if I have to use that property manager. So maybe you do use
them, maybe you don't use them, but at least if you have to use them, the number is there. Just in
case. Just in case. So then the next number I'm gonna use is $1,200 for insurance. I'm gonna have
property insurance on it. So that property insurance is gonna cost me $1,200 a year. No
exception. (···0.9s) Hey, you know what? I just thought about something. That property
management fee, (···1.1s) if he dies, (···1.0s) then I can (···0.6s) cut a property management.
I have so much and I can find another husband Want I have. So insurance you have no, you you,
you're great if I die. No, no, no. I I mean still I want that option. I'm just saying you got The, you
can, you can have it all baby. Okay. Okay. Just saying. Alright. So what, what we gonna do after
the insurance here, we're gonna go to taxes. So after we pay our insurance every year, we're
gonna pay our property taxes. That's one thing you're not getting out of property taxes are going
to be there.
Yes. (···0.6s) So we pay $1,800 a year on property taxes and then we're gonna look at
maintenance fees. (···0.8s) You say, well, I'm gonna do all of the maintenance myself. No, you're
(···0.8s) Not. No, you're probably not. I, I agree with that, (···0.8s) but (···0.7s) I'm definitely
not. (···1.0s) But you need to put something in there for the maintenance fees. If you are gonna
do it, that's fine. If you're gonna, if you're not gonna do it, that's fine. But even if you're gonna do
it, how much is your time worth? Your time is worth something. So is your time worth less than
somebody else's time?
You gotta factor in the money. And we factor in $500 (···0.8s) a year on a house. If it's English
ship, I'm, I, I'm looking at my house that I'm renting out, which is practically brand new and I
still factor in $500 a year because somebody's gonna call me with a sink leaking, somebody's
gonna call me with a toilet stock tub, somebody's gonna call and tell me their garbage disposal
doesn't work. Somebody's gonna complain about their dishwasher. You know, and that's on a
brand new house. That stuff just happens. It happens. And nowadays they're running these arc
fault breakers.
Every time you turn around, you got a breaker that trips and somebody, you know, people don't
know. They don't know. And they're gonna call you and you're gonna talk to 'em and they're
gonna say, well, I can't find it. And you're gonna have to go out there and find it for 'em or send
somebody garbage Disposals. We have garbage disposal. No, we don't. Well, I don't have
garbage disposals because I'm cheap. No, don't do Disposal. But a lot of y'all may have them. I
don't know. I don't have 'em. But That might be some of the high end rentals that we ain't any
that I'm, I'm a little different, but I'm trying to (···0.8s) cater even At nice houses. We Don't
have, I am catering to the audience.
Okay. (···0.6s) He's lying. We don't have any garbage disposals. Okay. I don't even have one
home. But If I did have one and it broke, it would be included in that $500. Okay. Okay. Fair
enough. So (···0.9s) legal and accounting. (···0.7s) So you're gonna pay somebody to do your
taxes. That's gonna be, you know, a hundred, 150, $200 per property per year. (···0.7s) And, and
I factor it in, I factor in legal fees. We don't pay a lot of legal fees as far as hiring people to evict,
but it does happen. And when it does, maybe it's $150, maybe it's $300, it may be 400, I don't
know.
But I, I'm factoring in $200 every year to help cover that right there. That expense. If I don't use
it, that's great. I might make, huh? 400, 400, 400? No, I'm factoring in $200 for my legal fees.
Fees. Oh, okay. 200 for the legal (···1.4s) two four county. Okay. So, but it goes in and (···1.2s)
if you don't use it, awesome. Yeah, it goes into the pot. You get to keep that money. Now, I don't
think that you should go through year after year if you don't have a vacancy factor this year.
You should have a separate, if you run tight numbers, if you running tight numbers and you're,
and you figure it out using this formula and you have legal figured in it, you have maintenance
fees figured in it, and you have (···0.8s) vacancy factor figured in it, take that money, put it in a
different account and let it build up for a couple years. And then if you still ain't using it, that's
fine. You can start spending that money. But keep it so that if you run into a problem, you have
that money readily available (···0.6s) to use. Now another thing, and I don't have it on this, this
screen, and I'll talk about it a little bit, but (···0.5s) if I had, because I just put $48,000 (···0.9s)
into this house in repairs, I don't have anything that I need to do in the next five years.
But if I had something I needed to do within the next five years, let's say I needed to replace the
water heater, I needed to replace the air conditioner, I needed to put a new roof on, or I needed to
change some flooring. That's all capital expenses. So the, as far as the capital expenses, if I had
to do that, I would create an account and I would start putting that money in and then I would
change my numbers for the next five years.
And I would add a capital expense column in there. I'd add it to my expenses for the next five
years. And it changes my cap rate and it makes the numbers a little bit different. But at the end of
the five years, I have enough money to put a 5,000 or a $10,000 air conditioner in my home, a
$5,000 roof, a $500 water heater, and I have the money. And it, it just helps you manage, it helps
you budget. It keeps Murphy from stepping in and ruin your whole Christmas vacation. (···1.6s)
Next. (···1.5s) So we have our total revenue (···1.7s) of $16,560, and then we have our total
expenses of $5,700.
So (···1.0s) we're gonna take, and we're going to divide (···1.0s) our, I'm sorry. No, we're gonna
get No, we're going to in a minute. We just ain't gonna do it yet. No, it's not yet. But we're going
to, oh my word no, look who is teaching this anyway? I'm sorry. Alright, so (···0.8s) I'm gonna
get my net operating income first. (···1.0s) So what I'm gonna do, what? Nothing. So what I'm
gonna do is I'm gonna deduct that $5,700 that we had of the total prop profit for the year or total
expenses.
(···1.5s) And I'm gonna subtract that $5,700 for my $16,560 worth of revenue. And I'm gonna
come up with $10,860 for my total yearly profit. Okay? basically we build out at $18,000, we,
we, we included a vacancy factor, we included (···12.9s) all of our expenses and we're expecting
that we're gonna make $10,860 a year off of that.
(···0.7s) So then we're gonna take, and we're gonna divide that $10,860 by our $150,000 and
we're gonna come up with a 7.2% cap (···1.3s) rate. So that's telling me on a $150,000
investment, I'm making $10,860 a year or 7.2% cap rate. (···0.9s) That's (···11.9s) not real sexy,
(···1.6s) but it's acceptable.
(···0.6s) We can, that's a start. We can live with that number. I don't really like that number. I, I
don't, I don't like it at all. (···0.7s) But (···1.3s) that's what I would get in the stock market. If I
invested, if I look over a big, long term period of time, I'm gonna get about 7%, maybe a little bit
less, maybe more. So I'm doing, I'm doing okay at that right there. But we're gonna look at
something a little bit different. (···0.8s) So we're gonna, (···0.7s) we're gonna talk about the
throw off right now. So we're gonna talk about a throw off number.
So this is a total throw off of the property if we're using the cap rate. (···3.2s) So we're gonna
take our cap rate that we just used on a previous screen (···0.9s) and that is 7.2% or $10,860.
(···1.0s) So at that rate, we are looking at our house and our house is worth 150,000 bucks.
(···0.6s) So (···1.2s) over the course of the previous 12 months, that house has appreciated
(···0.6s) at 5% (···0.8s) and that five percent's a good number.
That's a good solid number. If you look at houses over the last 30 years around in my area, they
have appreciated about almost 4% over a 30 year period of time. If you look at the last year, it
was 11% and a year before that it was high. It's been high for the last five or six years. So if we
use 5%, we can say we, we, we are getting an appreciation of $7,500 (···0.6s) a year. What does
that mean? That means my house is no longer worth 150,000. It's worth $157,000. So that
number or (···3.0s) that 5% number, is that something that (···0.7s) is mine?
(···0.8s) Yes. Is that something that went into my pocket? No. So how do I get that $7,500 in my
pocket? I can either do a cash out refi and get that that money and put it in my pocket. Or when I
decide to sell the home, (···0.8s) I can put that money in my pocket. (···2.8s) Either way it's
going in my pocket. Either way it goes in the pocket. Either way it's yours. You don't lose it. So
then we're gonna talk about the depreciation.
So we're gonna use the same formulas. We used a few slides back for the depreciation, except I
used a 24% tax bracket here (···0.7s) because I wanted to do probably more. More investors are
at a 24% tax bracket than are at a 32 right now. So being realistically or real realistically
approaching this, we're gonna say that our recognized yearly savings on our depreciation is 1030
$6 and 80 cents. (···0.8s) So (···0.8s) we did the (···0.5s) depreciation with the house value of
$120,000.
Just just so (···1.0s) you know where that came from. So the total amount there that we actually
made on the house is not $10,860. (···0.8s) Our total amount that we made on that house is really
more like $19,396 and 80 cents. That's a lot different than 10,000. We made almost double the
money when we start looking at the, the whole picture. And this is the whole picture as far as cap
rate goes, we'll change it a little bit different in another way.
So we got $150,000 investment, we got (···0.8s) a $19,396 (···1.0s) return, which gives us a
return on investment of 12.93%. So now we almost making 14%. Can you get 14% average in
the stock market? No. (···0.8s) No. You, I'm not saying you can't ever get it. I'm gonna say
consistently year after year after year after year, you're not gonna get that. So this 12.93% that
you're getting, is that gonna go up throughout the years or is it gonna go down?
Well, we just talked about your depreciation isn't changing unless you move your wages up and
you make more money. But (···0.7s) I can tell you (···0.7s) that (···1.3s) your rents are gonna go
up every year. Rents consistently go up. They do not go down. So you're gonna make more
money off of your rent, more money off your rent, more money off your rent. You're gonna
make more money off of your appreciation. And that 5% appreciation that we got now that we
got another 7,500 that we added to our 50 150,000, we got 157,550 that (···0.6s) we're gonna use
at our 5% appreciation number next year.
So that compounds year after year after year. So absolutely that 12.93% changes every single
year. (···1.8s) Next slide. Alright, so we talked about a capital expenditure for just a second over
there. So capital expenditure is a capital expense. (···1.0s) It's money, it's got on a slide for an
organization or a corporate entity that spends and buys, (···0.8s) maintains and approves its fixed
asset.
That doesn't necessarily just a corporation that works for you as an individual. You as a real
estate investor, uh, probably should have used a different, different dictionary for director to look
for a different definition. So we use that on, on fixed assets such as buildings, vehicles,
equipment or land. (···1.4s) Next. (···2.1s) So some examples of capital expenditures is, is air

conditioning, (···0.9s) roofs, flooring, (···0.6s) siding, painting, lighting, water heaters and et
cetera.
We take, as far as my office goes, if we go go in and we do a repair on one of our properties,
(···0.5s) anything over $2,500, I'm charging it to a capital expense. So we have, we we're
running a 137 properties (···0.7s) and, and then the 137 properties, every receipt we get for what
we do, we bring that receipt into the office. That's a Lot of Receipts. We give it to the guy in the
office, he has to decide what property it goes to, he codes it to that property, it goes in the
computer.
And at the end of the year we look at everything we got (···0.6s) and and we expense it off. And
if it's, uh, if it's over 2,500, he puts it in a different category when he is, when he is got the
receipt. And, and that 2,500, that's labor and everything. So you hire somebody to do it, it's, it's
everything. And that goes back to your depreciation. It has more money to your depreciation and
you will (···0.5s) ultimately have these things that you do year after year after year (···1.3s) next.
(···1.6s) So we wanna know what our ideal is. So we wanna know what our income is, we wanna
know what our depreciation is, we wanna know what our equity is, we wanna know what our
appreciation is and we wanna know what happens when we leverage.
So if we look at our income, our income gives us cash flow. So income is the money that goes
into our pocket every single month. (···0.6s) When we look at our depreciation, our depreciation
gives us tax savings. So it's money. Let's say you got a hundred houses, then you get that depre
depreciation times a hundred. So if we only have a hundred houses that are worth only a hundred
thousand dollars a piece or a hundred doors worth a hundred thousand dollars a piece, then we're
getting that $1,100 that you (···0.8s) saw.
If we're at a 22% or 24% tax bracket, that's a hundred thousand dollars we're getting back every
year on those houses. So that gives us, (···0.9s) that gives us some good tax savings. So the
equity in our house gives us some good net worth (···1.3s) when our houses appreciate and then
compounds appreciate that, puts wealth in our pocket, makes our portfolio grow, makes our
portfolio look great. (···0.9s) Then we take and we leverage it. We're gonna show you some
power of leverage too. So when we leverage that property, that gives us some extreme wealth.
(···0.6s) I was talking to somebody the other day about wanting to achieve a certain number and
he was a little arrogant to me and he said, you want me to coach you on that? And I said, no, I
don't want you to coach you on that. He said, all you gotta do is take what you already have and
multiply and, and leverage at 90% and you'll achieve your your lifetime goal. And he is right. He
is a hundred percent right. Am I gonna do that? No, no, because I'm not comfortable with 90%
leverage. 90% Is a lot. But anyway, (···0.6s) it it, it, for me, (···0.5s) it really is that simple.
I could achieve, (···0.7s) achieve that lifetime goal with in one year by doing that. (···0.7s) Now
what happens if everything goes to hell in a hand basket? (···0.8s) I'm in a, I'm probably in a
grave 'cause she'll kill me for doing it, (···0.7s) But yep, I will. Alright. And we're not gonna
expand on leverage because it's basic. Yes. We're keeping it basic. Yes. So, so move on that,
we're Gonna wrap that up actually, Let's move on. Yep. That's it. Yep, that's it. We're good.
(···2.4s) Thank you so much for letting me do this with you.
I knew that you did really Made my day. I know it did.
(···1.0s) So, (···0.8s) All right, we're back with alternative security deposits. (···0.6s) So
www.sayrhino.com. This program has been (···0.9s) just, I can't say enough good things about it.
When we first joined it, (···0.6s) they were still working through some kinks and it was a little
frustrating. Uh, they do residential, commercial, uh, with the residential, they do single families,
and they have added back the multi-family aspects.
So duplexes, triplexes, apartment complexes. (···0.6s) So this program really helps the moving
costs for people. I, (···0.6s) I (···1.3s) hate saying it like this, but I sell it kind of like, it's like car
insurance. So you pay a monthly fee. Uh, it helps you (···1.1s) with the upfront moving costs,
which most people when they're moving, that is the biggest expense when people are running.
The biggest thing for people is coming up with that, that, you know, down payment security
deposit, that is the hardest thing for them to do, especially the younger people.
Uh, the alternative security deposit through Rhino also helps, uh, if you, uh, need a, (···2.0s) you
know, rent times too, because they have a pet or rent time too, because, uh, they have their
challenge credit, uh, but it works like a car payment. So you pay a monthly fee, uh, for the
duration of the lease (···0.5s) instead of, you know, paying all that upfront money, depending on
your credit, your rental history. I'm not quite sure what exactly their formula is, but I've seen
policies anywhere from, you (···0.6s) know, five, $6 a month on up to about, I haven't seen
anything past $22 a month.
And that's, (···0.6s) you know, with credit that was substandard challenge, you know, (···0.8s)
wasn't good. (···0.6s) And it really does help people have the ability to move instead of, you
know, if you have challenge credit, you have to put (···0.6s) two, $3,000 down. I mean, most
people don't have that. You know, depending on, you know, what kind of unit you have, you
know, single family, apartments, whatever.
(···1.1s) They just might not have that money, but they really need to make the move. You
know, this has really helped us get some good tenants. Uh, it's helped us with lease ups. Uh, it's a
great program. They just started doing commercial. I haven't looked much into that, so I can't
speak on that aspect of it. But, uh, they have all the information on their website. So really, really
good program. It also puts a third party. (···0.5s) So they're that third party in between you and
that tenant when they're no longer your tenant.
So at the end of the lease, when they move out, you do your walkthrough, (···0.7s) you know,
everything's fine. The apartments return to you, they get back the keys, everything, you know, all
the walls are the same color. Uh, you know, (···1.0s) there's all the doorknobs and all the doors,
and there's no holes in the walls and everything looks great. (···0.8s) You go, you go your
separate ways. (···0.5s) They end their policy (···0.5s) or they can take it to another apartment or
house or wherever they're going.
Uh, and then that's it. You book, you walk your separate ways. Now, if there's damage, then you
take pictures like you normally would do. You make notes like you normally do. Everything is
the same, except instead of (···0.9s) going through your tenant or deducting from your traditional
security deposit, you're actually going to make like, it's like an insurance claim. You turn your
pictures, you turn your notes, uh, you turn in some basic information (···0.7s) to (···0.5s) say
rhino.com.
It's all online. (···0.6s) And then that's it. They automatically deposit a check into your account
for the damages. If you have receipts to give them. You need to make sure you have receipts, uh,
for any kind of (···0.5s) anything you have to buy if (···0.6s) for any kind of time or labor. If
you're using somebody in-house, you need to have some kind of average for that. Uh, if you use
a sub, you wanna make sure you have the invoice that you paid, but then they go after your
(···1.0s) now not tenant.
Uh, and they go after the damages from them (···0.5s) up to the coverage that they're, they're
covered for. So if we have somebody come in that has challenged credit, we, you know,
depending on where they are on that scale, we'll have them do two times Rhino or three times
Rhino. If they have a pet, we automatically do two times Rhino. So that also helps the pet owners
who come in and, you know, there's a lot of places that require substantial pet pet deposits. This
will cover that too. So, you know, it's a good way to, (···0.7s) to lease up and bring in new
tenants.
You know, you can have them use this Rhino program instead of paying two times the deposit,
you know, $2,000 because it's them and a pet. So it works really well. We've had a lot of good,
uh, responses, even with the, the insurance, the, or the insurance. Now I'm calling it insurance. I
guess it is kind of insurance. But with the claims that we've had to turn in, you know, there's a,
you know, there's always somebody that doesn't wanna pay for their damages. Uh, actually I got
a, my first bad review (···1.0s) in our property management (···1.0s) on Google.
Oh, man, I wish, I wish I had it. I wish if I can find it. I know I had a picture of it somewhere. I
might even have to put that in one of these slides. So they had cats, and the cats, you know, cats
jump on stuff. And our mini blinds, they broke some of the mini blinds they had about, I don't
know, it was less than $300 worth of damage. (···0.9s) And they had clawed at some of the,
(···1.4s) the interior doors.
So we had to do some woodwork and, you know, so there's some time spent. Other than that, it
really wasn't that bad. But in the end, between materials and labor, you know, it cost them just
under $300. So I turned in my claim, everything was good on my end. It was so easy. I didn't
have to go through it with a tenant. Oh my gosh, it was a breeze. (···0.8s) And so then all of a
sudden I get, we get our direct deposit for the damages, and all of a sudden I get this, uh, nasty
review, this email coming from Google. You've just been left a review.
(···1.2s) And (···0.9s) when these (···0.9s) two tenants left, they're like, oh my gosh, you were
the best, uh, landlord we've ever had you, the best property we've ever lived in. You know, they
were moving 'cause they, I don't know, somebody in their family died or they were inheriting a
(···0.9s) trailer or something. I don't know. They, they're going somewhere. They could live for
free. So they were just going on and on. Oh, you know, thank you so much. You know, dah, dah,
dah. And, uh, so then the nasty review came.
And so they had text me all this. They had text me all that, you know, thank you so much. You're
the best landlord. You guys have been the best, the best properties, the best maintenance. Like
the best, like we, I was just like, what? Like, we just felt really good. I shared it with everybody.
I shared it with, you know, the other employees. And, (···0.6s) and then the nasty review came
after they got a phone call from the third party, say, rhino, to collect the money that they owed
because they go after 'em for the damages. We don't have to.
(···1.1s) And so I (···1.4s) had to get onto Google. (···0.6s) I was so, so I addressed every issue.
I used every single word count I could use. I retracted some stuff so I could add more content in
there. (···0.5s) And I rebutted everything that they said. I copied and pasted the stuff that they
text me. And (···0.8s) then I get this text message from one of the spouses that said, I'm really
sorry.
She was just really upset, um, that, uh, she was just, she was really upset that she had to pay the,
whatever damages, you know, between the death and the family, blah, blah, blah, blah. (···0.8s)
And my response was, the death in your family was not my problem. The cat damage (···0.6s)
was absolutely your problem and something that I needed to address. (···0.6s) And that was all I
said. She said, I'm so sorry, Christina. You know, she went on and on how sorry she was, and
how she apologized for her spouse.
And then her spouse (···1.8s) contacted me and apologized and said they would try to retract the
Google review. Well, you can't retract Google reviews. (···0.9s) So (···0.7s) I was just, you
know, we're five star everything. If I can't be the best at something, I don't wanna do it. And so I
(···2.1s) had to, I, it was, it was really hard to deal with. 'cause those Google reviews don't go
away. So they did, they did go back on there and they, they erased what they could and like reput
something, whatever, something retracted it basically.
(···0.5s) And, but in there, uh, I, (···1.5s) I, I said, you know, this is why landlords have
problems renting to pet owners because pet owners don't wanna be responsible for the pet
damage. (···0.8s) And it's unfortunate that the good pet pet owners suffer because of pet owners
like you. And so (···1.3s) this program, I think really kind of helps landlords (···0.9s) because
pet owners, (···0.8s) it is hard to get money outta pet pet owners because the security deposit that
we charge, uh, the normal traditional security deposit that we charge typically will not cover, you
know, the thousands of dollars in floor damage that is caused.
You know, so (···0.6s) when you have a pet and you can charge two to three times Rhino, which
is two to three times their rent to get a decent security deposit, deposit if they have a cat or a dog
or whatever, (···0.8s) you know, when that damage happens, (···1.0s) you know, they're only
paying, you know, $15 a month or whatever it is, you know, depending on (···0.7s) what it
comes up with for them as an individual.
(···0.7s) But then you're covered. And so that, you know, I really, I (···1.2s) always tell the
tenant, you know, as long as you're a good pet owner and your pet doesn't destroy anything,
(···0.7s) and as long as you're account or you're accountable for whatever they destroy, then we'll
be fine.
You know, you can pay for it. We don't have to turn a claim in. Um, or nothing will happen and
we walk away or whatever. So I have yet to have any negative on, on my end, unless we've done
something wrong where there has been a missing signature, um, uh, missing information,
somebody didn't get a receipt or lost a receipt or something like that. (···0.9s) It's a wonderful
program. And I cannot e (···1.4s) encouraged enough landlords to look into it and to, to really
kinda (···0.8s) find, find another way to protect themselves against loss.
So (···1.0s) I don't know if there's any other programs out there like this. I don't even remember
how we stumbled upon this, but it has been a really great program (···0.8s) and really minimized
some of the loss that we've had. So, (···0.8s) so yes, that's a rhino program. No collections on our
end. It's great. It's great. Um, so then your traditional security deposit. Next slide.
Uh, separate bank account (···0.6s) with the Rhino that we just talked about. You never touch C
Field money. They do all that third party, uh, they pay them with a traditional security deposit.
You're gonna wanna keep a separate bank account to hold those, because those are refundable.
You do not want to spend the money that you have to refund. Um, it's really important. So make
sure you open a separate bank account for that. You want to make sure that when it comes end of
somebody's lease, that you have the money to give back to them.
Uh, security deposits, we range any from one times, two times, three times, one times, one times
rent. Um, for good credit, you know, we have that credit criteria (···0.6s) two times
automatically if they have pets three times, you know, it, it kind of, (···0.8s) kind of depends on
what, what they have going on. (···0.6s) The whole picture, like we've talked about, uh, through
the videos. But pets are automatic two times.
And we encourage them to use our Rhino program. The reason why we encourage them to use
our Rhino program is because sometimes they get discouraged from applying because they can't
afford the upfront costs. And again, you might lose out on a good tenant who might stay longer.
And actually, historically, when you look up (···0.5s) pet owners, I hate saying this 'cause I was
so against pet owners in the very beginning. Uh, they stay longer. They stay longer because they
know that there's not a lot of housing that will take pets. Or if they do, they pay $250 a month for
a pet, or they have to pay exorbitant, you know, non-refundable fees.
I mean, I've seen non-refundable fees anywhere from $450 to a thousand dollars non-refundable.
So, (···0.6s) you know, pet (···1.5s) o pet owners, typically they stay longer because they know
it's harder to find a place. So, you know, another stream of income, the security deposits, um,
you know, you charge a little more for 'em, (···0.7s) but (···1.3s) it's (···1.4s) long term less
vacancy.
Uh, security deposits always make sure they pay 'em before they move in. (···0.5s) I can't tell
you the, the few, the handful of times in the very beginning when we first started or when I first
started doing this, (···1.6s) that we allowed people to pay security deposits (···0.8s) after they
moved in. (···2.1s) Don't do it. Just, just don't do it. Uh, big small, don't do It doesn't matter if
you have one rental or a thousand rentals, just don't do it.
They need to have that security deposit paid (···1.3s) before they move in, before you hand them
the keys. (···1.1s) That has to be paid. No installment payments. We're not an auto shop or, or an
auto car place. Like (···0.6s) we're not an insurance company. They need to have that paid. That
is, (···1.2s) you'll get yourself in trouble if you don't. And then the expectations after that, again,
train your tenant, train yourself, train yourself to stick to what your lease says. And that says that
when they move in, they have to have the security deposit paid.
(···0.6s) So, (···1.9s) so additional streams of income. (···0.8s) So added value, (···0.9s) pet fees,
(···1.2s) pet rents, uh, these are (···0.8s) all other additional streams of income. (···0.9s) They're,
it's kind of at your discretion. You know, you heard me say that somebody was getting charged,
you know, well not charged, but their apartment charges them $250 a month for pets. We charge
$50. Um, it does make a difference.
(···0.5s) It, it is nice to have the extra, the income coming in. And that's $50 per pet. Uh, we
don't blanket amount. That's for lizards, gerbils, all of it. Um, building Your Own Rhino
program. That's actually something we're looking into. Uh, I haven't talked to my husband yet,
this is probably the first time he's heard of it. Um, so (···0.7s) Tara and I, uh, the gal that works
in the office, we've talked a lot about this, um, to see what that looks like.
And that's building your own alternative security deposit program, like the one that we told you
about. So just again, looking at different streams of income, how can you, how can you make
that happen? (···0.6s) You know, charging more for garage and covered parking. That's more for
probably multi that multifamily, uh, laundry rooms. Or if you have a, you know, trip or triplex or
a fourplex that might have laundry in it. If you don't have them in the, each, each in their
individual, uh, units, (···0.6s) you could charge for laundry.
Um, vending machines, you could charge more for that. So that's another stream of income. So
all these streams of income, add your, to your bottom line. All different things that, you know,
(···0.8s) you can charge more for lawn maintenance. We added that into our rent, but you could
charge more for that if you really wanted to. Um, you know, if, if you live on one side of the
duplex (···0.5s) and they live in the other side of the duplex, you know, (···0.6s) offer to do for
an extra $50 a month or just charge 'em an extra $50 a month in their rent and just include that in
the service or whatever you charge.
$50 is just a number. Um, you know, so there's different things that you can do to add additional
income. Um, different streams at income are always good to look at. Uh, easy to do, easy to add.
(···0.6s) So, um, you know, it could be duplex and you (···0.8s) for some reason decide that you
don't want the covered parking that (···0.5s) was there 'cause it's ugly and you shift it over to the
other side. I don't know, you could charge 'em for that. Like, there are several other ways to
make additional streams of income when you have, uh, when you have rentals.
So (···0.8s) just be thinking about those. (···2.2s) Then property management programs, there
are a boatload of them. So when you're first starting out, there's just really no reason. Bradley,
can you change the screen for me? Uh, when you're first starting out, there's really not a reason
to go out and buy an expensive program with an expensive subscription.
Doesn't make a lot of sense when you have, you (···1.1s) know, there's, there's plenty online. I
am a huge fan of Turbo Tenant. Uh, it's free. It (···1.0s) allows you to upload leases. It allows
you to take 10 payments. It's, it's all there all in one. Zillow's the same way, but you have to pay
for Zillow. Uh, but it's not even Zillow's not even that expensive. Uh, it really, (···1.5s) even if
you just have a, a just a (···1.3s) ledger and you keep track of things that way.
If you have one rental. Um, but these are some of the property manage programs we've used.
Um, I've used all of these personally. Um, Buildium is one that we, we started out with when we
went to a (···1.0s) Did you, (···0.6s) Winston, did you use anything besides Buildium? (···0.8s)
Before Buildium? Did you use anything before Buildium? No. Okay. So before Buildium it was
a paper and pencil, checkbook.
Um, Microsoft, Microsoft. Um, so (···1.1s) these are just different examples. Most of these
companies, if you contact them, we'll give you a free preview. We'll, um, set up appointments
and bug the hell out of you. It took me, I don't know. So we did Buildium (···0.7s) and Buildium
worked until we grew out of it. But Buildium has changed a lot. Buildium (···0.6s) has grown a
lot. And I think a lot of these programs that they offer will continue to add as (···0.6s) time goes
on.
Because when we first started using building 'em, it really was only good to, for about a hundred
Prop, maybe a hundred prop, well, 75. Now, if we had still been in building, it probably would
still work for, well, maybe not, but it would still have worked for the majority of our needs. Um,
it's grown a (···0.7s) lot in the last several years. Uh, real user friendly. Um, tenants, tenant side's
good too. Oh, (···0.8s) that was AppFolio, I'm sorry, building It might have a tenants tenant
portal now.
It didn't back then. Um, I'd be shocked if it didn't. Now, uh, AppFolio, oh, that is a beautiful on
the tenant side. It's beautiful on the, on the user side, on our side. As, as landlords gorgeous. He
didn't do anything I needed to do. Uh, because we do more, you know, we build and (···1.2s) the
accounting side wasn't strong. It, it wasn't what we needed. But AppFolio, if you are just (···0.7s)
property managing is a beautiful program on both user ends, landlord and tenant, um, rent
Manager.
That's what we currently use. Uh hmm. (···0.8s) It's not very pretty, but it absolutely does
everything we want. And then some (···1.5s) way beyond what most people need, starting way,
way beyond. Um, but there's lots of programs. Zillow, uh, turbot, tenant's not on here.
I think when I start making these slides, I hadn't played with enough of it to put it on here. Uh,
cozy used to be pretty, I really like the Cozy app in the very beginning, but they merged with
apartments.com. And I don't know if I'm not a fan of it because I'm just not super (···0.9s) tech
savvy and I just don't like new things. And I was used to Cozy, uh, but (···1.8s) you just kind of
have to play around to see what, what you like, if you want to do things online. But Turbo
Tenant, you can get leads. The leads are free.
(···0.9s) You can have them apply, you can get instant credit and background checks, uh,
through Turbo Tenant. (···0.6s) It's just an easy turbo. Tenant's easy, I'll have to add that to this
list. But Turbo Tenant's a really, really easy program for people to use, especially in the very
beginning. Keeps everything in one place. You don't have to move a bunch of stuff around. It's
literally all online. So (···0.8s) that's a really good one. Um, so you really kind of just have to
(···0.6s) find out what you like to use.
Uh, but in the beginning, if you just kept it in a checkbook and (···0.9s) you know, Microsoft,
(···0.8s) you know, spreadsheet, you know, that works too if you didn't wanna do any of the
others. But if you have a free program and you prefer your at tenant to pay online, you know,
even on Turbo Tent, you can actually record the payments if you take your payments through
Venmo. A lot of people pay through Venmo now. So tenants are paying through Venmo or Ca
Cash Pay, (···0.5s) and there's cash apps and oh my goodness, I, there's like nine or 10 different
things they list.
So you can, even though they don't pay through toten, you can actually (···1.5s) put how they
paid. Um, so that's something the new that they've done. Um, a new addition to Turbo Tenant. So
a lot of, I mean, as time goes on, a lot of the, the programs change to, to add the apps. I think
apps are huge, a big thing. So, um, you can also keep track of maintenance on some of these
programs. Um, they can put a maintenance request on some of these programs so you can keep
it.
So it's again, all in one place. You know, as you add more rental properties, it might be
something you wanna do. Uh, Buildium, they could put in mill maintenance requests. You could
take pictures as an addition. They put in after we left. Um, AppFolio is the same way. Um, rent
Manager, that's kinda down the road. But yeah, they, but there's, there's Yard Yardi or Yardi or
there's a lot of different programs out there.
But in the very beginning, just keep it simple, (···0.7s) I think. Um, try something free, (···1.0s)
see what you like. See, we don't like, try not to get bamboozled into some expensive subscription
because there's a lot of, uh, programs out there that are pretty spendy that, you know, you might,
(···0.9s) they might try to talk you into. So really no need for that in the very be beginning. I
don't think so. And talk (···1.4s) to different people, talk to different landlords, see what works
for them. Do your research.
(···1.1s) So yeah, that'd be property management programs, (···0.5s) lots of choices. (···1.3s) So,
um, this is just random things, emergency contact. (···1.9s) So many reasons why you need
emergency contacts. Uh, you know, emergency contacts. People think (···1.1s) emergency
contact on my application isn't important. You know, they don't fill it out. Uh, we actually
online, when people fill out their application, we make it a requirement.
So they cannot submit unless they put the emergency contact information down. And the reason
why we do that is one, obviously if it's an emergency, we've, um, I evicted a dead person,
(···1.2s) not on purpose, but, uh, I did not have an emergency contact for (···0.7s) our poor
tenant. Uh, we actually inherited him when we bought some properties. And he was super old
school. He (···1.1s) hand wrote me letters on, like, he would take a piece of paper and like rip off
a corner and like write me like little letters on, like, notes on like ripped off pieces of paper.
(···0.8s) And he would send in his check. He never did the online thing. (···0.6s) Just, just didn't
do it. He had a flip phone. Um, when we first (···0.6s) bought the houses, my husband and I were
riding on our motorcycles and we stopped by his house. 'cause when we first bought the houses, I
can't remember exactly how the story went, (···0.5s) but his ac he had written a handwritten
note.
That's what it was, a handwritten note that his AC was out, remember that? (···0.6s) And we
couldn't get him on the phone. Like, he never answered his phone. And so we're like, okay, so do
I write a letter back on a piece of paper? Like I didn't know what to do. So when we were out in
the area, we just stopped by his house and he was just a, she was just an older gentleman and
(···0.6s) he just didn't do technology. And (···0.7s) you know, he, he was a, he was a vet and just
nicest guy in the world, but he didn't have, it was the middle of summer.
He hadn't had a AC for months, like s sweltering in this house. Poor guy. And we're just like,
why didn't you, why didn't you answer our phone calls? We've been trying to call you and we've
been texting you and, you know, and so we fixed his (···0.8s) ac my husband got that all squared
away and, you know, (···0.8s) got that dealt with. And then at one point he had written me his
little handwritten (···0.5s) letter or (···0.8s) scribbled note thing.
Um, and he said, my, my rent is short. I, I'm sick (···0.5s) and had to buy a prescription or
something. He was on a fixed income. (···0.8s) And, uh, he'd always paid religiously on time.
(···0.7s) Never had any issues with him. (···0.8s) And so I thought, okay, you know, he was, he
was good for it. I wasn't worried about it. (···0.8s) And (···1.2s) the next month he paid like
normal (···0.7s) and had his little note.
There was something else that was wrong that we had to go fix, but it was always literally a torn
off piece of paper. (···1.3s) And the next month he just didn't pay it. And I was like, well,
(···0.7s) I'm gonna call him, I'm gonna (···1.0s) text him. And, you know, that was probably one
of our farthest rentals. So I was like, I'm not getting in the car. And driving there, he had paid,
been paying his rent and, (···0.8s) you know, and (···1.3s) he didn't pay his rent. I'd sent a, I I
wrote him an note back.
I, I called him, I text him, no emergency contact. Again, an inherited tenant. So we had no
information on him. (···0.5s) We, I had not collected the information on him because at this
point I didn't realize why emergency contacts were that important. Um, and so he didn't pay his
rent again. I was like, all right, I guess I'm gonna have to evict Mr. So-and-so, (···0.6s) and so
(···0.7s) I evicted him and after I, I started the eviction process, all of a sudden it dawned on me.
Hmm, (···1.5s) he, the last scribble note that he sent me looked really bad.
And then I looked, you know, he was saying that he had to get a prescription 'cause he had been
really sick (···0.9s) and I (···0.9s) looked in the obituaries and he had died. (···1.2s) So, hi, his
family didn't have any of our information. We didn't have any of their information. They were
still paying for his utilities. Utilities were still on. So we didn't know he was dead. I mean, I, I
don't know why all of a sudden I thought about it, why all of a sudden I put the pieces together.
But he had passed away. (···0.6s) And so after that I was like, oh boy. Well, I guess that's why
those emergency contacts are important is because you, (···0.6s) you need to be able to get ahold
of somebody if (···0.6s) something happens. And you know, (···1.4s) that's important for some
of these older people who don't have family or, you know, there has to be somebody, even if it's
a neighbor that can go and do a well check or you know, (···0.7s) something, somebody has to
be able to get ahold of them or at least go over to their house and check on 'em.
Um, so (···1.2s) after that, uh, what I learned too is that emergency contacts are good for
tracking people down that don't pay you rent. So, you (···0.5s) know, kind of like, I guess
collection calls, when they can't get ahold of you, they start calling everybody that was your
emergency contact. Well that's why they get those numbers is so that they can, (···0.8s) they can
get in touch with you. So, so one of the other thing we use our emergency contacts for is tracking
down people who owe us money. And so, you know, if they don't pay us, then we kind of make
their life uncomfortable and that's what we do.
Uh, and then the other thing that I wanted to touch on was managing properties during the
pandemic (···0.9s) pre and post. (···1.4s) So when Covid hit, we were extremely probably
fortunate really, because we didn't have, we have really good tenants at this point. Uh, I mean,
every now and then we have to evict somebody, but (···0.6s) rarely, few and far in between.
Um, so last year when the pandemic hit, (···1.0s) people were really good about keeping in touch
(···0.5s) if they lost their jobs or something happened. (···0.7s) And even with all that, whether
they got unemployment or whatever, like (···0.7s) there was only one, I think there was just one
person, (···1.4s) maybe two, I don't remember, I don't think there was a second one, but I'm
pretty sure of all the tenants that we had, (···1.4s) one person didn't pay.
Um, and then that was, that was, that was a struggle of an eviction. But (···1.2s) you know,
(···0.7s) he sent me a letter from the C D C that he got off the C d C website (···1.0s) and
(···1.8s) was trying to use that to not pay rent. (···0.6s) Said he lost his job, but he hadn't lost his
job. 'cause I called his job and I, 'cause you know, you wanna verify that there was so much they
could have gotten help.
There was, they had to fill out the application for help, but he, he chose not to do that. So
(···0.6s) I just really as a landlord encourage you like during these pandemics or you (···0.7s)
know, (···1.8s) something I've added not to whether you're a landlord or you're managing an S T
R or where you have a an event, (···0.7s) event venue, you know, we have all of them. Single
family, multi-family venue, um, STRs, (···1.3s) one of the things I've added to the contracts,
(···1.4s) it's not in, in our residential leases, but one of the things I've added to our S t R contracts
is you understand that you were signing this contract under a pandemic or post pandemic.
Um, that was one of the things I learned in a conference I went to from an attorney. (···0.5s) And
so, (···0.5s) you know, we all have to have a place, have a place to live. You know, if you wanna
have an event, everybody has to understand that (···0.9s) when you sign an an agreement, that is
the agreement.

(···0.6s) You know, regardless when you sign a lease, you're signing a lease and you say you're
gonna fulfill those, (···0.5s) the terms of those leases. (···1.6s) As a landlord, you have to do
everything you can to protect yourself. And even with a lease, you know, the idea of a lease is
that, that you're, you have money coming in for a year, you know the chances if (···1.5s)
somebody breaks their lease and, and even though you have a legal document that says that
they're gonna pay you out for that lease, (···1.4s) a judge isn't probably gonna make 'em do that.
So you need to do everything in your power to make sure that tenant understands (···1.0s) what
they're signing and whether it's a pandemic, whether it's whatever it is, you give them all, like
(···0.6s) during covid that, you know, that pandemic, we gave them all the information, we
researched information to make sure that they had the applications they needed to apply for
assistance with rent. Um, they had the unemployment information they needed.
So you need to be proactive, you know, don't wait for them not to pay rent. You know, (···0.8s)
make sure they have all that information. Make sure they understand that, you know, this is
going on, (···0.8s) but you still need to be paid that they're still obligated underneath their lease
to pay their rent. So it didn't end good for the people who just, the one people that I can
remember off the top of my head that didn't pay during the pandemic, it didn't end well for them
and they got evicted. Uh, but (···0.7s) it is really good to be proactive versus for reactive.
Uh, so (···1.6s) I just wanted to touch that on the pandemic is who knows what will happen next
in the world that we live in. But yes. (···1.4s) Oh, (···2.1s) I think I got the edited version of this
on here. I (···0.8s) don't really know, but I'm not gonna, I'm not gonna play it, but I'm pretty sure,
I'm pretty sure I got the edited version on here. But if you haven't seen this, will Will Ferrell
meets Pearl the Landlord.
(···0.6s) Should you do your own property management? Come on. Word. You got, you have to
see this video. It is the funniest video. Um, you have to watch it if you are Pearl. If you feel like
at any point during your, your uh, time as a landlord, if you decide that you feel like you're Pearl,
(···0.6s) you need to probably seek out a professional property manager. (···0.8s) Or you could
be taking professional photos (···1.2s) and those professional photos could be mugshots (···0.8s)
and you might see yourself in front of Judge Judy.
And we know how mean Judge Judy is (···0.7s) and uh, grumpy cat's like whatever. And if you
don't know who Grumpy Cat is, you got a Google grumpy cat. Um, yeah. (···0.6s) So (···1.9s)
yeah, keep calm, hire a property manager. I (···1.8s) think probably at this point it's probably a
good time to wrap up the video 'cause we'll go on to numbers and we can pick up then. (···1.1s)
(···1.1s) All right, we're back. (···0.6s) So the look on this is my face. This is my face, because
(···1.0s) you mean to tell me I'm supposed to read my lease before I sign it? Oh, my word. Yes.
Yes. You are supposed to read your lease. Your tenants are supposed to read their lease before
they sign it. (···0.9s) So, (···0.6s) you know, I (···0.6s) kind of have mixed feelings about online
agreements (···1.3s) versus (···0.8s) the mature (···1.0s) paper agreements, (···0.8s) because
online (···1.1s) DocuSign, you know, ours is through our, our property management program,
(···1.0s) turbo Tenant, (···0.6s) whatever program, however you decide to do it, (···0.7s) they
just click, click, click.
They just click through it. And so (···0.8s) do they really understand what they're signing? And
when they tell you, but you didn't tell me that (···1.5s) they, they click, click, clicked and said
they did.
So, I mean, (···0.9s) it's, (···1.7s) so I have mixed feelings about it. So you'll have to decide as a
landlord, whether you want to go paper (···1.5s) or, (···1.3s) Hey, that was my husband back. So
(···0.8s) you have to decide as, as a landlord, how you wanna handle your rental agreement,
whether you wanna do that (···0.8s) line. I think there's pros and there are, there are cons.
(···0.9s) So with paper, (···1.0s) even though, even though right now we do online and they click
through all of it, (···1.2s) they, they do, they sign the paragraphs, (···0.6s) they do all that online.
When they come to pick up their keys, we have a paper copy of their executed agreement.
There's a lot of times that they don't have a printer, (···0.6s) you know, they gotta get the utilities
in their name, and so they need a paper copy anyways, so, (···0.6s) which has got actually gotten
more lax since Covid.
But, uh, we try to have a paper lease with the executed paper lease for them anyways. And at that
point, what I like to see, whether it's myself going over it with a tenant, or whether it's Tara or
Darren or whoever is going over that with, um, our new tenant, I like to see them go over each
page. And as they go over each page, (···1.2s) I like each page sign because when each page is
signed, we can say that we went over each one with the tenant.
Uh, there's 10, there's boxes. We put tenant initial boxes under certain paragraphs so that
(···1.0s) basically they're saying (···0.8s) they, it was went over with me. Uh, they understand
that, you know, the, we went over the security deposit. So they've initialed that. So you'll see in
our lease example (···0.5s) That there'll be an, there'll be tenant initials, there'll be signatures.
The, the only thing I haven't fixed, which I need to go back and have the office do is maybe put
a, a, a box at the end of each page. But right now, we just manually have them sign the bottom of
each page just so that we know that we've gone through everything with them. (···0.5s) So even
though the electronic thing, (···0.9s) it's cool. And there we have a lot of young people. Actually
that's, that is not true. It is not just young people. It is old people, mature people, whatever age
class you want, women, men, it's everybody.
Like they, they literally don't, (···0.6s) they don't read anything they're signing. And so I (···0.9s)
don't judge, I just literally, we go over all of it with them because (···0.6s) they need to know
what they're signing. Because at the end of the, the end of the day, if (···0.8s) you don't pay your
rent or you violate the lease, we're gonna, we're gonna charge you, we're gonna evict you,
whatever the proper action is, that's gonna happen. Uh, the office only knows to go by what the
lease says.
As a landlord, you should be (···0.8s) the same across the board. You gotta follow the agreement
that you made with your tenant. (···0.5s) So it's really important that your tenants understand
(···0.8s) that (···0.7s) they're signing this lease and that they understand everything. It means that
they have to have insurance, that even if they pay rent, it doesn't stop the eviction after the
eviction started, (···0.5s) that, you know, they can't sublease. And, you know, later when they're
in court, well, they didn't tell me I couldn't sublease you.
Well, you signed and said you did know. So it's really, I (···1.9s) think it's really important. The
pet part is huge in our lease that says, if you get a pet after you sign the agreement and you have
not gotten written confirmation that we've allowed you to get that pet, we will evict you. There is
no ask for forgiveness later. I don't do ask for forgiveness later. You will just be evicted. So there
is no asking for forgiveness later. Um, so it really is (···1.0s) important that you (···1.7s) go over
this with your tenants, or the (···0.9s) tenants will violate the lease you give in.
The tenants will violate the lease. They don't, they're like, oh, she let me go last time. So why,
why is she gonna do anything next time? So you really need your tenants to know that you are
going to follow this lease (···0.5s) to a t and if you go to court, you need to make sure that
(···0.9s) the judge knows, and the, you know, the attorney knows that you were following the
lease that you signed to as a landlord.
So it's really, really important that you follow the lease and that your tenants understand what
they're signing. So, (···0.7s) so paper versus online? Hmm. I do both. So I really think in the
times that we're in and as fast as the world is going, and in the world of instant gratification, you
know, we just don't take the time to read the documents we're signing. And it's important for the
young people coming in that don't have any credit, uh, that it's the first rental that they've, um,
that they've rented before.
It, you know, us as landlords, (···1.0s) we shouldn't be the big bad landlords that take advantage
of young people or take advantage of, you know, the (···1.0s) 70 year old woman that sold her
house and she's never rented a place and now she's signing a lease and doesn't understand what
she signed. Yes. I was just thinking about that. My mom just rented, my mom and dad rented an
apartment for the first time in, since they were married, like 50 billion years ago.
Like, (···1.5s) they didn't know what they were doing. They're asking me all these questions. I'm
like, how do you not know that? (···1.2s) I, I was laugh, I was laughing so hard. It was kind of
funny, but it was like walking like a brand new 18 year old, like, had never rented an apartment
before. I'm like, you guys have bought and sold houses and bought cars, and like, what is, I
(···0.5s) don't understand. So (···0.6s) even, and they have college decrees. So even with all that,
I still had to help my parents, you know, at 70 and 75, um, walk through their lease with them.
And so I really, and (···1.0s) and their defense. There's a lot of googly garbage and it, your, your
attorneys are writing this typically, and (···0.7s) it's kind of long and boring. So it's pretty easy to
just go click, click, click, or just page, page sign, sign, sign 'cause you're in a hurry or your
property manager's in a hurry or whatever. So (···1.0s) again, (···1.0s) personal preference, but
as a landlord, as starting out as a landlord, (···0.7s) just to keep yourself or your tenants from
having a bad experience, take the time.
I think it's important. Uh, it's a good experience for you. And each time that you go through this,
oh, oh my goodness, every time we hired somebody in the office, (···0.8s) they would complain,
complain about going through each page of this lease as it got longer through the years. (···1.3s)
But the more they go through it, the more they know it. So when they tell me they didn't know it
or they didn't do it, or (···1.0s) they did, because we go through it every time and you can't tell
me you don't know it because if you go through it with all the tenants that you're supposed to,
you should know it.
And if you don't buy now, there there's probably an issue. Uh, so it, (···1.5s) it's good, it's
beneficial for both the landlord and the tenant to, to go through that. Uh, and it also gives you
another chance to spend time with that tenant and for your tenant to know that it (···0.9s) is
important that they take care of your property. It, it gives them, you (···0.9s) know, an
understanding (···0.6s) of your passion for your property.
I'm very upfront (···0.7s) a computer can't tell a tenant (···0.7s) how I feel about a property or
how I'm gonna react about something if they break (···0.5s) one or breach a lease. Uh, I can
physically, whether it's my facial expressions that I can't help sometimes, um, whether it's the
words that I have improved over the years, but when I deal with (···0.9s) tenants. But I really
think whether it's a new, a (···0.8s) new person in the office, whether it's been myself in the past,
I think it's really good to establish that rapport.
(···0.5s) And so going through that lease, (···0.5s) yes, it might take you 30 minutes to do it
because it's 20 pages long, but that 30 minutes is gonna be nothing compared to the money or the
(···1.0s) stinky pet carpet or the, (···0.8s) you know, (···0.7s) ozone machine that's gonna cost
you $500 to rent a day or $2,500 (···0.6s) to purchase to get the marijuana smell outta your
house.
You know, when they, or, or the smoke smell when, you know, they forget that they can't smoke
in your house. 'cause they didn't read it in the, the lease. So (···0.5s) anyways, so yeah, so train
your tenants. (···0.8s) That is, would be my, I guess my, (···0.9s) my biggest thing is train your
tenants. And that sounds really stupid, like I'm talking about a dog, (···0.6s) but it's, (···0.9s) it's
so true. So, Bradley, can I get the other slide? Yes. So this is me on the left when I meet you or
when I've met you in the past.
And this is me later when I'm really upset with you. Um, so I (···0.9s) actually laugh when I
found this, uh, slide, this picture for this slide. 'cause I'm like, oh my gosh, that, that is exactly
what it was like when I first started this. I was like, (···0.7s) oh my gosh, it's so great to meet you
and I'm so excited that you're moving in. And then when they would make me upset, it was like I
told you and I told you, and I read and I took time and I, and I spent this extra time.
And (···1.0s) so, uh, yes, if, if you meet anybody that really knows me, they will tell you I'm
really, really nice like the woman over here (···0.7s) until I'm not like Harley Quinn over here.
So, uh, perfect except brunette. So (···0.9s) training your tenants from the beginning, being
upfront with your expectations. Um, don't, don't, don't operate as much as the tenants have the
obligation to fulfill their lease. You have the obligation as a landlord, as a good landlord to stick
to the lease that you expect them to be obligated to.
So setting boundaries, uh, setting boundaries with your tenants. (···0.9s) They'll text you all day
long, all night long, every weekend. Like (···0.6s) I want to throw, there have been times I've
wanted to throw my phone (···0.5s) out the window because in the very beginning I did not set
boundaries because at every whim I was answering it was that instant gratification. I gotta get
back to 'em as soon as possible.
You know, (···0.6s) with the text messaging, the avail, (···0.7s) everybody's (···1.3s) access to
you with cell phones and computers and you know, it's okay. It is good to be a, (···0.7s) you're
still a good landlord if, if you have to wait till after lunch to get back to somebody because you
know, a mouse ran through their house, um, you're still a good landlord if (···0.8s) you know,
um, I don't know. (···1.2s) Their, their door is squeaky and you wait till tomorrow to get back to
them.
It is really good to get back to them. But you have to train them from the beginning of what you,
you expectations are as far as emergencies. You know, that they need to respect your privacy,
you know, between this time and this time. And understand, unless it's an emergency, hmm.
(···1.5s) You know, don't, don't text you at midnight. (···1.1s) Use do not disturb. Because if not,
your tenants will wake you up. And, you know, (···0.7s) having tenants and toilets and was it tra
what was it?
Toilet trash. Trash. (···0.6s) It really isn't that hard unless you don't train your tenants. If you
don't train your tenants and they pay late and they, they constantly violate their lease and they're
dealing drugs and they have prostitutes and they're doing all these bad things, of course you're
gonna hate being a landlord, but it doesn't have to be that bad. Uh, you know, (···1.1s) you have
to tell 'em, no, they're, I don't wanna say they're kind of like children 'cause that's really rude, but
it's, you have to just set some boundaries with them.
And then after that it really is, they do respect that. And then when you have a new person come
into the office, (···1.0s) you have, that's new blood (···0.9s) that they're like, they're like sharks.
(···0.8s) Super hungry sharks. And as soon as they see a new person in the office, oh, you have
to teach the, the people that you bring on as you grow. You have to teach them to set boundaries
and you have to teach them, you know, (···0.7s) teach them (···1.4s) that you have to train them
because if you untrain them, you're not gonna have a job.
Because then I'm gonna have to go back and retrain 'em. So, you know, that goes for your
spouses or whoever is helping you with your tenants. You have to absolutely make sure that
these are the guidelines, this is what I'm doing and this is how I function. So it's a business.
(···2.5s) And then (···0.8s) meet your tenant again. Next slide. (···2.0s) And, you know, I'm not
gonna go into all this again.
This is basically again, and it sounds like (···0.5s) you're beating a dead horse. And it is, it's like
beating a dead horse. Meet your tenant again before they move in. I know we have all the online
stuff, but meet them again. Make sure you meet them or your property manager meets them or
whoever's helping you meets them. Um, so that you know that the person that's renting your
house is actually the person picking up the keys. You know, (···0.7s) discuss the rules, make sure
questions are answered. Discuss again, how maintenance is hands, how maintenance is done.
You know, how they pay when they pay, what their grace period is, uh, any concerns or
questions they may have. So make sure you discuss those things so that you're not miserable
because again, you know, this is it. It's, it could be a really rewarding experience, you know, as
you grow. So (···0.9s) do it right from the start so you don't have to backtrack. (···2.3s) So then
next (···3.9s) addendums (···1.0s) the, I just listed these so that you knew some basic forms that
we attached to our leases.
The drug free housing, the lead base paint, uh, domestic violence. The domestic violence in our
addendum is actually attached to our drug-free housing. Uh, you'll have, you'll have access to
that schedule of fees. With a schedule of fees is, (···0.8s) is (···0.9s) anything you're gonna
charge. Anything and everything you could possibly think of that you could possibly charge your
tenant for if they moved out or something got broken.
Make sure that it's listed so that they're not thinking that you just made up some random
whatever. Make sure you keep receipts for anything that you're charging 'em for (···0.6s) so that
if you ever have to go to court or whatever, you have all that, make copies of it, put 'em in their
file, upload 'em, however you keep your records. Uh, that's really important. But that schedule of
fees is important. So in our schedule of fees, just so that you guys have some examples, um, just
here on this video, since you don't have the, (···1.3s) the fee list in front of you would be, uh, a
cleaning fee for those that you know are hoarders or leave stuff.
Uh, there is, um, if you decide that you want to leave, you know, hang a billion pictures on the
walls and (···1.1s) you, I actually, (···0.7s) there's a, a renter that we have in our apartment
complex that has so many shoes that it kept like the door, she couldn't shut her door 'cause she
had so many, those shoe hangers that you put on top of your door.
(···0.5s) She had so many shoes on both sides. Not just one side, but on the front and the
backside of her door that the door just start kind of just falling off. Her shoes were so heavy. And
(···0.5s) so when I walked into her apartment, 'cause I was actually down there, I just randomly
down there, she was like, my door's falling off. And I was like, why would your door be falling?
Would you doing your door? And so I walk into her house and I am not joking.
(···1.0s) I, there was no wall space left, like there was, (···1.4s) I love my kids. (···1.2s) I hate
dusting. I never put pictures on my walls. One, I didn't wanna deal with all the holes. And two, I
hated dusting. So I never had pictures on my walls. (···0.6s) There was pictures (···0.8s)
everywhere. Every, every wall had pictures all over it. And so I'm thinking, I'm not even worried
about the door. I'm worried about all these pictures on the wall. I mean, I can't even imagine how
many holes are in those walls. So (···0.8s) I walk back to her bedroom and I see the door and it's
literally like that cockeyed.
Like (···1.3s) there's so much weight on that door. (···0.6s) And so (···0.9s) I tell her, you know,
hey, you should probably revisit that schedule of fees (···0.9s) unless you plan on doing all that
stuff yourself because, uh, you have a lot of holes in these walls and uh, you probably shouldn't
hang all those shoes. I mean, (···0.8s) there were so many shoes. So (···1.0s) those kind of
things.
Smoke, smoke and pet odors. Uh, you should be on that list. Any kind in an apartment. No, but
single family multifamily maybe, or I'm sorry, duplex satellites that are hung up on roofs. You
do not want them. Do not, do not want them to put, um, screws in your roof. Bad, bad, bad
cigarette butts. You know, it's harder to deal with in an apartment complex, uh, in single family
houses and duplexes. Oof. (···1.6s) You can't put that in there.
We have in there if we have to, if we have to clean up cigarette butts outside your property when
you, when you move out, we will charge you to clean that up. Um, return payments,
chargebacks, another name. Um, late payments are in there. Anything, (···0.7s) anything you
could possibly think of. Make sure that you put that down there. (···1.0s) Lockout fees. (···0.8s)
You know, it doesn't seem like, it doesn't seem like a big deal to charge somebody a lockout fee.
But (···0.6s) at four o'clock in the morning, uh, if you have an apartment complex and you have,
you know, X amount of units, it is a lot when people are constantly calling you for lockouts.
So (···1.4s) it has dropped dramatically (···0.8s) since we have put lockout fees in our schedules,
uh, schedule fees. And we charge people for that. Uh, we tell them, you know, you can pay us or
you can pay a locksmith. You know that that's your choice. You know, hide a key, do what you
gotta do. But it costs us to send somebody out so you can, if we're not available, you just have to
call, uh, a locksmith.
So, so that's in our schedule of fees. And I absolutely would do that. 'cause if not the throw I'd be
crazy. Uh, unplug toilets. (···0.9s) Ugh. (···0.5s) Put that in there. And we charge a lot. Depends.
(···0.7s) And our maintenance guy at our apartment complex is like (···0.8s) mm-hmm. Like I
told him to quit sending me pictures. He didn't wanna see any more pictures. 'cause he is like,
(···0.8s) I'm done plunging these people's toilets. Like it is just, and, and you will as a landlord,
you're just like, come on.
People like, sir, I would be embarrassed. Like that would be like the last, the last person I wanna
call is my landlord to come plunge my toilet. I would go to Walmart or Dollar Store, whatever,
like I would make certain that I took care of business bef no way, no way. (···0.6s) But, so we
start charging more and when we start charging more for people to get their toilets plunged
because they backed it up and they just didn't wanna go buy a $10 or $5 plunger, (···1.0s) they
quit calling. We don't get those calls anymore.
And it's because we charge $75, $150. I (···0.9s) have yet we don't have people call us anymore.
Like, it just does not happen anymore. So, and we send out, um, you know, now that we have
more tenants, we send out mass like, uh, broadcast texts when you start, you know, it could be
that first tenant. You could just, you know, it's easy to do it that way. But as you get multiple
tenants, you know, send out, you know, emails that say, Hey, you know, lockouts, you know,
toilet plunging, whatever, reminders of that kind of stuff so that they know.
So (···1.0s) that's addendums. Where are we on time? Are we good on time? Can we go to tenant
payments? Yeah. Okay, so tenant payments. This is pretty, this is pretty simple. Um, as far as
tenant payments, this will kind of depend on (···0.8s) where you're at in the very beginning. It
might be just as easy to get mailbox money. Like literally like, you know, it gets mailed to you,
gets dropped by your, you know, I don't know if you want tenant to know where you work. I
guess it just depends on the situation. Um, you know, so mailbox money, you could do Venmo.
There's cash pay, there's, oh my word, PayPal. There's so many different ways to get, you know,
quote unquote mailbox money, uh, to make that easy. (···0.6s) Direct deposit, they have direct
deposit that you can do if you use different, uh, you know, whether it's turbo tenant, Zillow,
there's different ways to receive money. You know, some people just want checks and cash.
Make sure that your tenants always get a receipt. I think that's just good rule of thumb is a
receipt.
(···0.7s) If you used a turbo tenant or a Zillow kind of free thing online, they, they, you can
actually set that up to send them an email automatically when that payment comes through. Uh,
if you get a check in the mail, it's probably good to make sure that you send them an email
receipt of receipt of payment, um, cash. If you take cash, then (···1.0s) it's really good to make
sure they get a receipt, uh, you don't ever want, and, and carbon copy.
Make sure that you, you give them a copy and you have a copy of the receipt, you know, or take
a, you know, photocopy of it, of the money that they gave you. So that way, you know, (···0.7s)
everybody knows that you received payment. (···0.8s) So, okay. (···1.0s) Alternative security
deposits. Uh, just real quick, uh, I think I can go over this real quick. Alternative security
deposits. (···0.8s) These are really good options for people with no credit or challenge credit is
what I like to call it.
I don't like to, to make people feel bad because you never know (···0.7s) what has happened in
somebody's life that has brought them to today. Uh, I think it's, it's good practice to be nonjudgmental,
obviously, and professional. (···0.7s) And these alternative security deposits, uh,
help with out-of-pocket, uh, expenses. Actually, you know what, I think I do wanna save this for
the next video because this is a really good program. So (···0.5s) we'll wrap this up and we'll
come back with the alternative security deposits.
(···1.2s)
(···1.4s) All right, we're back and we're gonna go into other provisions to add to leases. We've
gone over some of these, (···0.6s) but I'm just gonna go over, go (···0.6s) over 'em again. Maybe
a couple. There's some that I, that I missed. Uh, so late fees. We talked about making sure that,
you know, you have your late fee in there, whether it's a percentage of the unpaid balance or
whether it's just a straight fee. You might have to look into your local laws and or your state, you
know, laws to make sure that you're charging (···0.6s) the appropriate amount.
Uh, chargebacks, we do, we do charge a fee for chargebacks. We (···0.6s) basically pass on
whatever fee we get charged by our bank. Um, some people add on to that. We just charge, I
think at this point, I, I wanna say we just charge back the fee. I'm not in the office very much
anymore, can you tell? Um, but I'm pretty sure that what we charge is whatever the bank charges
us. Um, and then obviously if there's any (···0.5s) consequences. So if you have so many
chargebacks, then you know, you have to make 'em do another form of payment.
Or back when people just took checks. (···0.5s) Most of our stuff is online, but, you know,
maybe if you are a landlord with just a few properties and you take checks, you know, if they're
bouncing a lot of checks, maybe you don't wanna take a check from 'em. So you take a money
order or a cashier's check. And so you wanna detail that in your lease. Um, partial payment
policy, uh, that's something that you allow. Some landlords do. Some landlords aren't. We do
take partial payments, and we also, in our, (···0.6s) in our cla there's a clause in our (···0.7s)
lease that goes over, even if you're going through an eviction, (···0.6s) you can make payments,
but that does not stop your eviction.
So (···0.9s) that would be a partial payment too, I guess. Um, renewal provisions and termination
requirements, I think it's good to have that in your leases. Um, it helps prepare (···1.1s) your
tenant (···0.8s) for renewals so they know what to do. Hmm.
(···2.6s) Most of them are still gonna call and ask you. Uh, a lot of 'em dunno where their leases
are. (···1.0s) So whether it's paper electronical, have it somewhere ready for 'em, because come
that time, you know, they're probably gonna ask for it again. So, termination requirements.
(···0.5s) Make sure that's in there so they know what the process is. We actually have a, a copy
of, um, a notice to vacate in there. They don't have to use it, but it basically gives them the
information we need so that we have, you know, their forwarding address.
(···0.6s) So if there's a security deposit that needs to be refunded, if we, if we send that by mail,
we have a forwarding address to send it to, that, uh, we have the proper, you know, notification,
you know, all just basic, all the information they need. Uh, and it says in there that, you know,
they are giving us at least a minimum notice according to their lease. And it just goes through
everything. You know, we just want something that's written. So make sure that renewal
provisions and termination, uh, requirements are in there.
It just makes it easier for them. It's not a shock. You can say, Hey, it was in there. Uh, you just
wanna make sure that's in there. Maintenance requests and process, (···1.1s) that's a good one to
have in there so they know what process, how to req, how to request it, how that works. That's
something the first time it happens. Oh my goodness. Oh my goodness. A plunger please.
People, oh my gosh, tell your tenants to get a plunger, not a sink plunger. Oh (···0.7s) my
goodness. That's what I should have done. I'm gonna change my slides.
I'm gonna put a, a toilet plunger and a sink plunger next to each other. I'm gonna take a picture of
'em. They're completely different. You have to have a toilet plunger. There's the other one. Well,
it might work, but may not work. But (···0.8s) it is not your responsibility as a landlord to go
(···1.4s) plunge their toilets of their bodily fluids. That is their responsibility. (···0.5s) If you are
a, just, you know, if (···0.8s) when I had my own (···1.0s) my first rental, (···1.1s) you couldn't
have paid me enough to go over there and pl somebody else's toilet.
But if I had to go over there, charge them, make sure that they understand that if you have to go
over there and plunge their toilet, that you are gonna charge them to plunge their toilet. Because
everybody should have (···0.8s) a, a plunger, a toilet plunger (···0.7s) in their bathroom to
plunge their own toilet. (···0.7s) So, uh, make sure grease, grease is a big thing.
Oh my goodness. Grease, who puts grease down the sink? Oh my lord. So grease, (···0.6s) you
know, (···0.6s) grease and toilet plungers, like that is the, (···0.6s) before you hand them those
keys, make sure they recite after you. I will buy a toilet plunger if I don't have one, and I will not
put grease down the, uh, the sink. It makes all sorts of issues for you as a landlord. Uh, oh man.
You know what? I will have to get the picture from my husband. (···1.1s) For the contractor that
we evicted at some point in the last several years (···0.6s) that lived in one of our brand new,
new builds, um, that (···0.6s) his, uh, girlfriend repeatedly put (···0.7s) grease down the sink.
(···0.7s) I will make sure that I have those, I will make sure that I get those pictures. It is the
nastiest thing you'll ever see. And he was a contractor and, you know, you'd think that a
contractor would know better, but anyways, um, yes, you'll be surprised. The things that you
have to tell people, even, (···0.8s) even with their trade, and even you'd think that if, that they'd
owned a house before that they would know these things.
But (···1.2s) never, ever, ever, ever assume assuming will get you in trouble. So, toilet plunger
and grease definitely cover that. Uh, so maintenance requests, whether you do that by email or
text, have a way for them to request that (···1.0s) emergencies. Uh, I think (···0.7s) even starting
out, (···0.8s) like explain to them like, what is an emergency?
An emergency is your toilet's blowing up and sewage is coming through your shower and your
toilet, and that's happened. Um, that's an emergency. Yes, (···0.6s) let's get on that. That is
definitely a process and a request. Um, so make sure that (···1.4s) you go over that in detail with
them and make sure there's something in the lease about that. Um, that's, it's just a good thing to
have in there. So how, how they're gonna get ahold you, (···0.9s) how they request it and what
that process looks like.
So everyday maintenance stuff, I have a leaky whatever, and my toilet is blowing up off the
floor. Yes. (···0.9s) So if that's in there, at least they have something they can reference. And I'm
sure you'll have to tell 'em again. One of the things that we actually did was we got these
magnets that we gave to people that they can actually put on the refrigerator (···0.6s) and it gave
them the email (···0.8s) that they can email just everyday maintenance stuff in.
(···0.8s) And it (···1.8s) also gave them like, what is an emergency? And it kind of listed some
examples and that seemed to help. So (···0.9s) just, (···1.2s) we have to educate our tenants. We
can't just assume that people know, again, assuming gets us in trouble, (···1.0s) okay, toilet,
toilet plunders. Oh, okay, hold over 10. Tenancy, tenancy, tenancy, tenancy.
So (···0.9s) that is, if somebody doesn't want to sign the, their lease is over, they go month to
month, but now they're paying you 150% of their rental amount. (···0.6s) So if they don't want to
resign a lease from you and they're avoiding you for whatever reason, I have never, ever, ever
had this happen (···0.5s) ever, uh, in all the years where somebody just didn't wanna sign a lease.
Um, and so we've never had to use the holdover clause, but basically that just, (···0.6s) that gives
you (···1.0s) some, (···1.5s) some meat to say, Hey, (···0.6s) you have to, at the end of your
lease, you have to (···0.5s) either (···0.8s) sign something that says (···0.8s) at renewal that
you're either gonna (···0.7s) resign this lease or you're gonna go month to month or whatever
terms that you decide.

(···0.6s) And if you don't, if you don't do that and you avoid me at the end of your lease on June
30th, July 1st, you're gonna pay me, you know, 150% of what your lease, your original lease
was.
So that's what holdover tenancy is. Um, utilities, (···1.5s) I think utilities in your lease should be
noted as paid by the landlord or tenant. I think if you have (···0.7s) lawn care that, you know, if
you, (···1.0s) you know, landlord or tenant (···0.9s) that way there's no, (···0.5s) there's no
question who's responsible for it. If you have a flower bed, you know, if you as a landlord decide
to take care of it 'cause you want to stay, you know, nice and pretty and whatever, you know,
make sure you put that the landlord's responsible.
Um, you know, just make sure that any kind of utilities or or lawn maintenance or anything like
that, anything that there'd be any question, um, as to who is supposed to take care of it. Parking
lot, um, parking spaces, (···1.2s) those kind of things. Make sure that it's either marked landlord
or it's marked tenant, one of the two mm (···1.7s) security deposit and requirements for its
return.
(···1.3s) That is a section we talked about a little bit. Again, the required security deposit, how
much it is. And, you know, (···1.2s) you will have in there, you know, what they have to do to
make sure that they get their security deposit back. You know, so the, the apartment basically has
to be in the condition that it was in. And you'll get an example of what our security deposit
paragraph says, but they need to return it the way it looked, the way it was when they got the
keys.
That's what it should look like. Um, so (···0.9s) that should be in there. And then duty to keep
the premises clean along with their visitors. (···2.4s) That is kind of a housekeeping paragraph in
there. The base says they're gonna respect your property, they're gonna keep it clean, you
(···0.9s) know, they're not gonna be hoarders. Um, they're going to make sure the visitors that
come to your property are going to make sure that they don't throw cigarette butts all over the
place.
If that's a rule that you have. Uh, they're gonna make sure that they don't, (···0.8s) you know,
(···0.8s) have 4th of July over there and leave a bunch of trash out there after 4th of July with all
the firecrackers. You know, it's gonna be that when they have, you know, visitors or they have,
you know, (···1.0s) I don't know themselves, (···1.0s) they don't put tools in the walls, they're
gonna take care of that property. So keep it clean, you know, clutter free, no broken down
automobiles, non-running vehicles, that kind of thing.
So (···0.9s) pet policies and pet rents. (···1.7s) So whether you have a pet, whether you allow
pets or don't allow pets, you should have that policy in there and pet, you know, just what,
(···0.7s) whether it says, you know, non-PE unit. You know, if you, if you decide that you want
pets and you need to put your pet policies in there. So if our pet policies are, they must be at least
a year of age. They must be spayed or neutered. Uh, they have to have all their vaccinations.
We get a letter from, we want a letter from, uh, a veterinarian. And that's what require for a pet.
(···0.6s) Pet rents. We have that in there. How much they pay monthly for pets. And if you have
a pet deposit, you need to make sure that's in there. We do refundable pet deposits. Um, some
people do (···0.5s) non-refundable. I'm not a big fan of non-refundable. Uh, I think if somebody
takes care of your property, then you should refund their money. Pets are no pets.
I think that's, that's the right thing to do. Everybody eats their own. (···0.6s) So any pet policy,
pet rents (···0.8s) is good. (···1.0s) Make sure it's in there because when you go to court, because
you're ripping up your floors or your carpets or whatever you have, because you had pets in
there, you wanna make sure that that policy is in there so you can get some of that money back
because pets can cause a lot of damage. Um, we have had, (···1.5s) you know, (···0.6s) pet rants,
(···0.7s) I'm gonna go off on a little pet tangent here.
Sorry. Um, not sorry actually 'cause I'm here to help y'all through my bad experiences. Uh, I, I
have a dog, he's green right now. 'cause my husband likes to paint my dog all sorts of colors
when I'm outta town. Uh, we call him the Hulk right now. Tim Mokey is his real name. (···0.6s)
So I, I love dogs. I think they're great (···1.1s) cats. They, I think that my, my thing for cats is
more because I'm a landlord now and they've caused lots of damage, but (···1.4s) pets, if not
handled properly, can cause so much damage in your units, in your houses, single families in
your apartments, whatever.
But (···1.1s) the big, but there is, there is another stream of income there that you could be
making. You could be charging people for pet rent. We charge $50 a month for pet rent. I was
just told that somebody, uh, lived in (···0.6s) as an apartments. You live in apartments, they
charge $250 (···1.5s) a month in pet rent.
So I don't know if that's a, we really don't want pets here, which is not a bad idea (···0.7s) or if
it's a, this is a good stream of income and Fido is really worth that $250. Oh, and there's carpet.
That was the other thing. Um, so (···1.3s) there is another, you know, income stream there. So,
you know, it's, it's kind of a, (···0.7s) when you're new starting, you know, maybe not take in
somebody who has six dogs or four dogs or you know, cats. Uh, so (···0.5s) that maybe start
with somebody who doesn't have any animals (···0.7s) when you're first starting.
So you may not experience that, but, uh, you know, it kind of just depends on duplexes. I prefer
not to have pets if I don't have a fence between the duplexes, because there's always somebody
who gets mad that, you know, a dog pooped on my saw the yard or your cat peed on my post. Oh
my goodness. Uh, I had a woman (···1.2s) who got up, she was piling stuff on her front porch
and our office sent out a letter (···0.9s) because she was piling stuff up on her front porch.
And then the neighbor, supposedly the cat peed on our stuff and they were upset at each other.
And so it's really hard when you get into the multiple situations when you have animals. 'cause
there's always, there's animal lovers and not animal lovers. Or even if you're an animal lover, you
know, nobody wants to step in your dog's poop and nobody wants your cat marking their
territory. And you know (···0.7s) it, I mean, it goes on and on with pets.
So pet policies, (···0.8s) man, make sure that's in there. Um, pet rent, if you're gonna have pets,
make sure you have a deposit. (···0.7s) You choose whether refundable or or non-refundable.
Uh, and then pet rents for sure. (···0.5s) So (···0.7s) anyways, pets, um, oof (···0.7s) pets are, uh,
I don't know. I, I I, I go back and forth with pets and it's funny because when we rehab the
apartment complexes, some of those units stunk so bad. Like they were so bad you could hardly
walk into 'em.
It was so bad. (···0.9s) And my husband was like, no pets. (···0.6s) I don't want any pets here.
Like, we're not doing any animals. And then, because it was an opportunity zone and because,
you know, the, the housing, you (···0.6s) know, it was the highest (···0.7s) rentals in that area as
far as pricing. You know, we were struggling getting people in there and they were mostly
coming from another city. (···0.8s) We decided to do some of the units pets 'cause everybody
had a pet.
Everybody had a pet. Everybody needed house with pet. And so we finally made some of the
units, pet units, (···0.8s) and it was, I had to literally, oh (···0.8s) man, I was pre, pretty much
begged my husband to let us have pet units. And I was like, Hey, it's more money. We can make
more money this way. But it was, you know, you finally had to compromise. And then I (···0.7s)
was like, I don't want any more pet units. And he was like, if we have to make 'em all pet units to
rent 'em all. And I was like, (···0.6s) no. And, but he is really bright, you know, I mean, (···0.7s)
if it takes it to rent 'em, you know, sometimes you have to compromise and make those
changes.
So it, (···0.8s) so it's kind, it's kind of a catch 22 (···1.2s) pet policies. They're important. So just
make sure you put 'em in there. Pet rent is good. It's another source of income. Um, so (···1.5s)
that's, that's all I have for now on pets. (···0.7s) Pets are kind of like, like toilet plungers and
grease to me though. So we might, we might circle back around to that a few times just saying,
um, notices and how they are to be given or received (···0.7s) notices or anything from late fees
to chargebacks to, uh, inspections are coming to (···0.7s) any kind of notices that you have to
give your landlord or, or your tenant or the tenant's gonna give to you.
What is, how do you wanna receive that? Do you want it by email? Do you want it by snail mail?
Do you want it dropped off at (···1.0s) you don't want it dropped off at, they don't, they don't
need to know where you live, but if you had an office you want at the office.
Um, so make sure that they know how that happens. Um, and then landlord, right of entry, you
need something in your lease that tells them (···1.3s) you have the right to enter with a certain
amount of notice. Again, make sure that you (···0.6s) check local state laws according to
wherever you're at. Uh, we have to give 24 hours notice unless, I don't know, like I said earlier,
like if smoke's coming out from underneath the door or if, you know, if I smell marijuana as I'm
going down a hallway at our apartment complex, I absolutely will call the South Pittsburgh
Police Department and have a police officer knocking at your door.
Um, so (···0.8s) at that point, I don't have to give anybody any notice. And it will say that in that
clause you want it to say, you know, I (···1.5s) will give you, you know, I have the right to,
(···0.5s) to enter. And these are, these are, this is what it is.
And so (···0.6s) again, you'll have an example of that and make, you just have to make sure that
you are, (···1.3s) you have the information for the state that you're in. Um, drugs and domestic
violence, (···0.6s) and we have animal abuse included in this as well. Um, in our addendums that
are attached to our contracts or contracts, I keep calling 'em contracts in, in our leases. Um, we
have (···0.7s) a drug addendum. And in that drug addendum there's a domestic violence clause.
And it says that we have the right to evict you if either if you or the people whoever's residing in
that apartment. It could be a visitor, it could be somebody visiting you. If there is domestic
violence that happens in that apartment, (···0.5s) then we have the right to give you a 72 hour
notice. Uh, like we can evict you. So (···0.6s) in their animal abuse is included. If somebody
reports you there's some kind of finding and you're convicted of some kind of animal abuse, uh,
whatever that is, (···0.5s) then that's grounds for eviction.
And that is included in that addendum. And again, there'll be an example of that that you'll be
able to, to look at, um, alterations to unit what is permitted and what is not. We've kind of went
over this already. Uh, no, you know, swings from the ceiling. Uh, no, (···1.0s) you know, I don't
know. You want an open, (···0.8s) open feel, you know, what is it, what's it called?
Open concept. You know, don't take walls down, not okay. Um, no painting, no craziness like
that. Uh, don't rip carpets and flooring out and (···0.8s) that kind of stuff. So alterations to units
know what you, what you got is what you get. Uh, make sure that that's all laid out there. No
alterations to the unit. Uh, legal fees in prosecute prosecuting county. We just need to make sure
that they know that they'll be responsible for the legal fees.
Uh, that you attorney is X amount. Ours is three 50 an hour. So that's detailed in there. Uh, and
then, uh, the prosecuting county is the county in which the unit resides in. So, you know, we
have have Sumner County, we have Robertson County, and we have Marion County. I think
that's, I think that's all of 'em. Um, so you just need to make sure that whatever, wherever that
unit is you have, that's where the prosecuting county is gonna be. Uh, cleaning fee if not returned
as received.
(···1.3s) This is kind of like the plunger and the the pet (···1.3s) grease thing. My word the
cleaning, the cleaning these people, (···1.2s) it is not your job as a landlord. I don't care if you
have one unit or 2000 units to clean up after some of these people. (···1.1s) We have a cleaning
fee if (···0.5s) your unit, the unit that they rented is supposed to look like it did when (···0.6s)
you turn the keys over. So the couch that they can't take out when they move because they don't
have a truck or a U-haul or whatever, that is not your responsibility.
(···0.5s) So, you know, garbage u-haul off (···1.2s) furniture, you know, whatever that is, you
know, they need to understand that they're gonna pay (···0.6s) for that to be taken away because
that's gonna cost you money. Whether it's to get it hauled off because you can't do it. (···0.6s) I'm
not picking up a couch and taking it out. And they shouldn't expect you to do that either. So they
need to understand that, you know, there'll be a fee, fee for hauling off garbage, debris, any kind
of cleaning because I don't know, there's crayons on the wall or you know, there's, (···0.6s) you
know, oh (···0.7s) gosh, (···2.1s) there has been some, (···0.6s) there's been some bad stuff.
So there was somebody who moved out of one of our apartments. (···1.2s) I, you know, and I
can say this even about some of our single family units, it's not just apartments. Um, and the stuff
that people leave in refrigerators. Oh (···0.5s) lord ooh, it's so bad.
Oh (···0.7s) it's so bad. It (···0.9s) rotten stuff, stinky stuff. 'cause they turn the utilities off and it
rots and it's so gross. Uh, it's bad. So (···0.8s) a cleaning fee is appropriate. Charge it. If not,
you'll be paying it. And there is no reason why that should affect your bottom line. So, uh,
renter's insurance, we talk about renter's insurance. You should have that clause in it. They have
renter's insurance. Um, what they, what they need to, (···1.3s) how much they need to have.
Uh, you can give them, (···1.2s) I wouldn't recommend anything. You can tell them (···0.8s)
what people have used, but (···0.8s) maybe give 'em some examples. Lemonade dot com's just
an easy one. That's why we always give it to people. 'cause it's easy to use, user friendly. It has
an app and young people like apps. So it works for all of, for most of our tenants. And for the
more mature tenant, we just add it onto our auto insurance policies or whatever. So it's easy that,
that way too, just to recommend for them to add it onto whatever policy they have.
So (···0.5s) make sure it's in there that they are required to have that it's actually a breach not to
have it. (···0.7s) And (···1.0s) that is it for that one. (···2.8s) And then (···0.7s) wanna talk about
use of the premise and property. I (···1.3s) just wanna check, are we good? We're good. Okay.
So use of premise or property is a, (···0.7s) this is a, this is a good one.
You know, we don't, you know, when you rent your residential unit, it is for them to live in to, to
put their head down at night. It's not for a childcare facility, it's not for, you know, (···0.8s)
trafficking and selling drugs. It's not for a brothel. It's not for, um, you know, them to practice
(···0.7s) whatever they, (···0.6s) it's there for them (···0.6s) to use as a residential facil (···0.7s)
place. (···0.7s) So (···0.8s) it should be detailed in your, you shouldn't have to detail this, but you
know, common sense has kind of went out the windows these days.
So you absolutely need to put in there that, uh, your place a purpose of your residential (···0.6s)
home or residential unit complex, whatever it is for residential purposes. Uh, no businesses, no
dealings, nothing. Uh, but (···1.5s) there, I did put in here do the growing number to drug
seizures. It's imperative that you include a clause and or an addendum amendment that states that
any and all illegal drug activity is grounds for immediate eviction.
This applies to their guests. (···0.8s) Make sure your tenants understand this. They think that if
it's their guests and because they're not on the lease, that it doesn't matter. It absolutely does
matter and you can absolutely evict them. So when they sign that addendum or that amendment,
excuse me, the it act, it absolutely gives you the right as a landlord to evict them if there's drug
activity, no matter what it is, even if it's a guest (···0.7s) that is (···0.6s) in (···0.8s) their, their
(···0.7s) home on your property.
So, you (···0.6s) know, that is the one thing. And I think if you overarching and look at
everything that we've talked about, like illegal drugs, trafficking, MA manufacturing, all that
stuff. Like there is no safety, there's no bound, there's nothing that protects them. Thank
goodness for us as landlords. So, uh, use the premise and property.
(···0.9s) Make sure they understand that childcare. And I have kids (···0.7s) taking care of other
people's kids. I love kids and it cracks me up. I was laughing so hard because as I was putting
this slideshow together, one, when I was doing the pet section, there was one meme that said, uh,
there was this dog that was like, had this like, huh look. And it said, (···0.9s) have you ever lived
with kids? And you think us animals are bad or something? (···0.6s) And I love kids. I had 'em,
(···1.0s) I have them, but, uh, man, (···1.5s) they can definitely do some damage.
So can you imagine if you have a residential house and somebody has a home daycare, (···0.7s)
You are gonna have some damage. So, you know, childcare doesn't seem like a big deal, but it is
a big deal. So, you know, I'm not trying to, (···0.5s) you know, knock anybody outta any kind of
self-employment, but (···0.5s) it is what it is and that is still your home and you wanna make
sure somebody takes care of it. And I would not let somebody have a childcare facility or doggy
daycare, you know, if you wanna be fair, uh, in any of our rentals, so (···1.3s) any of our
residential rentals.
(···1.2s) So, yeah. So that covers that, uh, illegal drug activity. Uh, this kind of the same stuff.
Uh, I, I'm not gonna read through this slide. I think we've kind of (···0.7s) gone, uh, enough for
that. So basically, (···1.0s) do you, do they understand what they're signing?
We're gonna go ahead and kind of cut it at this right now and come back to this. But does your
tenant really understand what they're signing? And that's what we'll go over in the next video.
(···1.4s)
(···1.5s) All right, we're back. So we are gonna be talking about reviewing and analyzing the
information. So the picture as a whole. (···0.5s) So rent to income ratio, net income of at least
two and a half times the rent. You want to make sure that your tenants can pay the rent. (···1.1s)
You want them to pay your mortgage. So you want to make sure they have sufficient combined
income if there's more than one person that will cover that. So, (···0.5s) rental history, verifiable
rent or mortgage history from non, from a non-relative of a year.
More, um, credit score. Take that into account. Uh, one of the things that I don't have down here,
but emergency contact, I'll fix that slide and make sure we have that in there. Um, emergency
contact. Make sure that that stuff is in there. Um, or a personal reference. Uh, somebody that you
can contact to talk to them, (···0.7s) whether personal business, reference, job, job, ref, you
know, job, um, reference.
(···0.8s) You wanna make sure you get as much information as possible. (···1.2s) The criteria
you set as a landlord completely depends on the situation, the quality of the rental and your
overall standards. So there's different levels. (···0.8s) A, B, C, and D properties. Uh, you will,
I'm sure we're not gonna go over all that in this class, but (···0.7s) if you have an a property, so a
(···1.0s) higher (···0.8s) prettier, you (···0.9s) know, a house on the hill, you know, 10,000
square feet, whatever, something really nice and fancy, (···0.6s) you know, you might obviously
want a better credit score.
You're not gonna take somebody who has a 385 credit score. So, you know, sometimes landlords
will base things based off the type of property that they have. (···0.7s) So it kind of just depends
on the situation, the quality of the property. Uh, so that's, as a landlord, you have to decide, uh,
what is, what, what your criteria is gonna be. I (···0.6s) would suggest making sure that criteria
is written down.
Uh, make sure that you give that criteria to your prospects. (···0.6s) So (···0.6s) that's all I have
for you on review and analyzing information. Uh, and so then we're gonna go into types of lease
payments. (···0.7s) So, gross rent, (···1.1s) a gross rent (···0.5s) or gross rent. Lease is a lease
agreement with a flat rent fee that encompasses rent (···0.6s) and all the costs associated with
ownership such as taxes, insurance, and utilities.
A gross lease can be modified to meet the needs of the tenants. For example, a gross lease may
include insurance and utilities requiring the tenant to absorb, requiring the tenant to absorb those
costs. So (···0.6s) we don't (···0.6s) prefer to (···1.6s) take on the utilities for tenants. Uh, we do
have a couple duplexes that don't have separate meters that we (···0.8s) charge an overall, we,
We pick up and pay the, the water, or they don't have a separate water meter.
One doesn't have a separate water meter, but for the most part, all of our tenants are responsible
(···0.7s) for their own utilities, for their own garbage. Um, and so they pay a set amount, um, net.
The term net lease refers to a contractual agreement where a lease fee pays a portion of all the
taxes, insurance fees and maintenance costs for the property in addition to rent. So a net lease,
triple net lease, double net lease. That's more for commercial. Uh, we're kind of going over the
basics if, if you're (···1.1s) going into residential, residential, your residential landlord.
So that's really not gonna, that's not something that you're gonna do. Um, as starting out, uh,
percentage, a percentage lease is a, is a type of lease where the tenant pays a base rent plus a
percentage of any revenue earned while doing business on a rental premises. So again, this is
commercial, um, retail spaces, that kind of thing. Um, but I just wanted you to be familiar with
the different kind of lease payments that there are. Um, so our office, uh, Tara, you heard me talk
about Tara.
I was, I wanted to make sure that you guys understood who she was. So Tara does a lot of our
property management in the office. Now, uh, we also have Darren the office. You might hear me
mention him. So those two are the ones that take care of our tenants and most of the application
process. So I don't do a lot of that anymore. Uh, so I'm doing other, other things. So, uh, so yeah,
so those are the different types type of lease payments that our office ex, um, that we deal with.
We do have commercial, uh, we don't have any retail that we do the percentage, uh, lease
payments, but we do take gross and we do have net contracts or leases rather. So you're gonna
hear me talk mostly about gross lease payments because that is the majority of our leases.
(···0.6s) And, uh, so we're, we'll be discussing more of those. And if you have any questions or if
I get any questions inside, I will make sure I answer those when we come back on the next
video.
(···0.9s) So, (···0.9s) talking about essential, essential elements of your lease, um, this is really
important to have even in the start. Uh, our contracts or leases (···0.8s) are 20 pages long. You
don't necessarily have to have a 20 page lease when you first start. When we first, when I was in
the office, actually bef pre Darren and Tara, uh, we, our leases were not 20 pages. Uh, we were
working with an attorney at that point, but our leases were not 20 pages.
20 pages is a lot, but (···0.9s) that's just kind of what we need right now in the time and space
that we're in with the amount of doors that we have. (···0.5s) But when you first starting out,
these are kind of the (···0.6s) essential things that you should have in your leases. (···1.2s) So
you want your complete legal name, signature of any of the tenants that are gonna be (···0.6s) in
your unit. (···0.9s) So (···1.0s) Make sure you have your ID that their photo ID matches what
you put on their lease.
Uh, if they go buy some other kind of nickname or they go buy something else, that's fine. But
you wanna make sure you have their legal names and that is what you have them sign, because
that is your legal document that binds them to the lease. So when, gosh forbid you have to take
'em to court, you have that, that legal document with their legal name, um, and signature. Then
you have the description of the property. So that's gonna be your property address, um, whatever
that is. 1, 2, 3, (···0.5s) any road, you know, anytime, (···0.7s) whatever.
Um, and then the term of the lease, you wanna make sure that you have your month to month on
there, whether you have, uh, you know, (···1.2s) start lease starting six one 2001. It's a yearly
lease. And so it has the, the complete date on there. So you make sure you have the term of the
lease so they understand and have that document. Again, it's a legal binding agreement. You
wanna make sure that they know (···0.8s) what they're signing and what the terms of their lease
is.
(···0.8s) And then consideration or amount of rent (···1.0s) you need to make sure that's in there.
Uh, that's important. They need to know how much they're paying. Uh, so you need to make sure
that you know, whether they're paying 9 50, 700, 1500, that, that amount needs to be in there.
(···0.7s) If you're gonna do any kind of lease increases, which I do, (···1.0s) I do think that you
should put in there (···0.7s) that you have the, (···0.7s) the right to increase rent. Uh, we have in
their landlord reserves, right, to increase rent upon renewal of up to 3%, (···0.6s) whether you do
it or don't do it, I would advise you put that in there.
Uh, expenses increases, taxes, increases increase. You wanna make sure that's in there. So you
have that option come time of renewal. Uh, if you have a month to month, you can still put that
in there. You just need to make sure you give your tenants notice. Uh, when you go to do that
3% increase, uh, rights and obligations of both parties, this can get super lengthy.
Again, that's why we have a 20 page lease. Uh, when the start, you probably don't have to do a
20 page lease, but there are definitely things that you'll want to cover in there (···0.7s) and, uh, to
whether (···0.9s) you can, you can get a lease online that you can auto-fill. They've got lots of, if
you just put in, you (···0.7s) know, landlord lease, you know, turbo Tenant has them, Zillow has
them. There's lots of programs. Make sure that it follows a state that you're living in. Uh, so
(···0.5s) there's plenty of examples you can get, you know, we can help you get an example of
what a lease looks like.
You can get one from an attorney, you can get one from an eviction attorney. There's lots of
places that you can get leases and, uh, it's just, (···0.6s) that's, (···0.8s) that's really, (···0.6s) you
gotta make sure you get the right information on there. But, and that it's in the correct state and
county that you're in. But the Leases, (···0.8s) the, the obligations in that lease are, are important
(···0.6s) possessions of the premises.
So the content. So if you're leasing your unit, unless it, it says it's furnished, uh, there shouldn't
be any content in there unless it's a refrigerator, maybe a dishwasher, um, uh, I don't know
(···0.8s) what else, uh, what else would be there. Maybe if you had some patio furniture, I dunno
why you'd leave it there, or a washer and dryer. (···0.8s) So if there's anything like that that you
have left for tenants to use, you need to make sure that you have (···0.6s) that in there so that the
tenants know that you're providing that for them.
And (···1.5s) so something happens to it, or when they leave that it doesn't go with them or that
it's just not theirs because they live there. Um, and then a clause that allows you to increase the
rent. I went over that. It's a rental rate adjustment. You wanna make sure you keep up with
market rent, uh, with the, you know, rising expenses (···0.6s) and then a photocopy of each of
the applicant's lease in the file. You wanna make sure that the person in front of you is actually
the person that's gonna be leasing your unit.
Uh, that's happened to us too. So, uh, there was a situation that we had where everything was all
warm and fuzzy and pretty and online. 'cause we were so excited about going to this online
feature, and it was gonna save us so much time and, you know, we didn't have to meet with so
many people and this was gonna be great. And (···0.7s) so they filled out their application. It was
a single guy. How easy can that be? Uh, credit was good job. He'd been there forever. All the
references, check out the jobs, checked out through human resources.
Everything was wonderful. (···1.5s) And so then, you know, deposits were paid, you know, rent
was paid, set up the time to meet, to drop off the keys. And the guy in the photo was not the guy
that I met. So it's nice to have that picture. You gotta have that id. Um, just so you make sure you
hand off the keys to the right person, you're actually renting to the person you think you're
renting to. So (···0.7s) copy of their id. Very important. Make sure you get a copy of their id.
Uh, so those are probably you, you should absolutely (···0.7s) have at least those things in there.
Um, there's some other, some other items that we have in there. Late charges. We make sure that
we put, um, a, you know, a description of how we deal with late charges, whether it's a
percentage, you know, that kind of is based on probably the state that you live in. So make sure
that you're, (···0.6s) you understand what you're allowed to do in the state that you're in. If you
go through a program online, (···0.9s) usually it'll ask you what state you're in.
And so it'll give you whatever (···0.5s) options are legal in that state. So going online and trying
to find a lease or doing it through like turbo tenant, and it lets you pick your state. That's another,
a good way to keep yourself safe. Security deposit. If, if you take a social security deposit, which
I hope that you all do, um, but a security deposit, you definitely want outlined in there. Um hmm.
(···3.5s) No, I'm just going over some of the stuff that's in, in the lease.
So anyway, so the, the, the, what I gave you in the es essential elements of a lease, um, I want to
see if I can get a QR code or a link to one of our sample leases. Um, maybe talking to Bradley or
to Pip, I can find a way to do that. (···1.2s) Okay? Yes, he's shaking his head yes, yes. I have my
20 page lease that our attorney has been through with us, with all of our crazy evictions and
(···0.7s) drug lords and gosh, sex offenders and all the stuff that we've been through.
It's all on this, these pages right here. So these are brand new, you know, ev (···0.8s) you know, I
(···0.9s) wanna lease that's eight pages and not 20. Christina, you know, I have one unit I live on
one side of the duplex. They live on the other side. (···1.2s) It's (···0.9s) my grandmother's
leasing from me. You know, (···0.6s) you can make it as simple (···0.6s) as you want, but you
need to make sure at least you have these in here.
Uh, social security number will be on their application. You need something like that. You
know, when they, you do their credit and background check that we've already talked about and
been through, you need that for eviction court. So a lot of the information you're collecting
(···0.7s) is if, (···0.7s) again, gosh forbid, you had to go and evict somebody, you have all the
information you need to actually evict them. If you have a nickname, that's not gonna work.
(···0.6s) If you don't have all their legal information, if you don't have their signature, if you
don't have a signed uh, lease, it's not gonna hold up. You are gonna just be out. That is just gonna
be what it is. So then the next slide, I have names and signatures. (···1.0s) Anybody that is living
in that house, you have to make sure that (···0.5s) you have them on the lease, that their legal
names and signatures are on there, whether it's written or electronic, do not forget them.
Um, it has happened to us with all the experience we've had, whether new people coming in that
we've trained and they've just, they've just missed something. You know, (···1.1s) I've done it.
We've all made mistakes and done it. But, (···0.7s) you know, starting out, if you can just get in
the good habits of making sure that, you know, even initially every page is a good thing to get
into. So that, you know, as you go through the lease, you know, you know, you've been through
each page with them and they've initialed saying that you've been through each page with them.
You could initial each paragraph if you want to. Sometimes you're like, oh man, I'm really
worried about this person. You're thinking in your head, oh my gosh, I'm really worried. Oh my
gosh, they're so young. Or they're so this, or they're, so that. All these things are going through
your head sometimes when you have somebody in front of you. And so you really wanna make
sure that they understand what they're signing. And so sometimes I have people initial every
paragraph like, okay, so you understand that this is what you're signing and this is what it means.
Um, but signatures are crucial. If it is not signed, it might as well not exist.
So, (···0.8s) and always, always, always make sure that you're tenants. Now tenants (···0.6s) get
a copy of the executed lease. They need that copy, uh, assigned by (···0.6s) landlord, J A K A U,
uh, and signed by by them. So make sure they get a executed copy. Keep that copy in a safe file.
(···0.9s) We keep everything electronically. I wish I could say I was like, believed enough in
electronical stuff that (···1.0s) I wasn't afraid that everything was gonna go, (···1.0s) wasn't
gonna go down, and everything wasn't gonna get lost, that I would get rid of my paper copies.

I am, I just can't. I'm struggling getting rid of our paper copies and there's hundreds of 'em. Uh,
but for me, I want to be able to see it, feel it, touch it, and know that if something happens and
somebody filed it wrong in Dropbox or didn't get it uploaded into our system or (···0.7s)
whatever that situation is, I wanna know that I can go to a file cabinet old school 'cause I'm
mature.
Um, but I can go with that file cabinet, pull it out, and know that I have this nice, warm and
fluffy lease because it's pretty. And I can flip through the pages and see every signature. So, so
that (···1.2s) electronical works, you can send it. It's easier. And we do do it that way. Uh, if a
tenant loses a lease, (···0.6s) you know, it's easy to send it to 'em, but it is nice to have one on
file.
Uh, so that, that's kind of (···0.5s) preference. We don't have to keep them paper copies. But
again, preference, I prefer to have (···1.5s) one in paper, one in Dropbox, and one uploaded to
the system because I'm an overachiever. (···0.8s) And that's just how we handle it at our office.
So, uh, the next slides, rights and obligations. These are just some of the things that, um, are in
our (···1.4s) leases that are spelled out.
Building rules. And this could be unit rules. This could, could be (···1.4s) house, it doesn't have
to be multifamily. These sound kind of multifamily ish. But building rules would be, you know,
you, I don't want you to plant azaleas in the front of the house, or I don't want you to plant trees
because they're gonna grow up over the windows in front of the windows. Uh, and we take care
of the, the lawn maintenance.
So (···1.2s) building rules could be, um, you know, the, (···1.0s) if you have like a wa shared
washer and dryer in, um, fourplex, you know, (···1.2s) these are the building hours. So they're
(···0.8s) building rules are just What the general common rules are. Um, it could be, I don't want
you to mount TVs, um, on the wall. So (···0.5s) anything you'd rather commando strips because
they take the paint and the drywall off.
Uh, there's (···0.6s) all sorts of things that you can put in here that will help your tenant keep
better care of your property and just make sure that you go through those with tenants and not
just expect them to read the lease, because typically they will not. Uh, condemnation and
compliance clause assignment is sublet, subletting. (···0.6s) Again, all this comes down to
making sure your tenant understands. Um, and I will make sure that I get a link in here so you
can go through all this.
Um, I'm not gonna read it all to you, uh, because it'll get really boring. Um, I'm supposed to
make this sound (···1.0s) sound good, so I'm not gonna bore you with reading through all the
clauses, but, uh, one of the, the big ones is subletting or assigning. Uh, that would be if you live
there, you, your, your tenant lives there, signs a lease with you and then decides I'm gonna move
out and I want somebody else to move in (···0.8s) and they're gonna take over the lease and pay
you rent.
So that's subletting. Or they rent out a room in the house. They, they're renting a two bedroom
house and they're gonna rent a room out. (···0.5s) And so they have a separate lease besides
yours. And that's, you know, kind of their tenant now, uh, subletting. So (···1.7s) I would not, I
would put a subletting (···1.0s) and assignment provision in there that does not allow your tenant
to do that. One. You don't know what their background is. You dunno what their credit is.
You don't know anything about that person that's in your unit. Uh, that is just (···0.6s) something
that we've always had in our leases. I would suggest you put in yours as well. Uh, we actually
had this happen to us. This is a whole Craigslist thing. They actually posed and thought, said on
Craigs Craigslist that they owned our house and they (···0.6s) had a lease with us (···0.9s) and
they subletted or signed, uh, our houses theirs, and took (···0.5s) a few thousand dollars as a
deposit.
(···0.8s) And I mean, essentially sold. The guy got arrested in our, in our office parking lot. It
was very interesting day. (···0.6s) And, uh, he actually took, I forgot this part of the story. If I
had told it earlier, I can't remember if I, if I didn't one of the prior videos or if I was just in our
circle here. But, uh, the guy was arrested in our parking lot, not for that, but because the identity
theft, he took his girlfriend that he had leased the house from us. He had taken her social security
number, her identity, and maxed out all her cards.
She was pregnant, um, taken, she (···0.6s) somehow gotten ahold of, I (···0.8s) don't know if it
was her parents or, anyways, basically (···0.8s) ruined her life (···0.5s) And got all sorts of
information on her and her family ran up credit cards. It was just a mess. So he was being
arrested in our parking lot for that. And that is how we found out that they didn't live in our
house and that they had actually (···1.0s) subletted it or signed it to somebody else.
So then I had to go there, and that's when I found out that they had run an ad ad on Craigslist,
(···0.6s) said the house was theirs. She had already moved out. It was a nightmare. So subletting,
no bueno, no good, we don't want them doing that. Um, so then firing casualty damage, renter's
insurance. So (···0.6s) if a tenant asks us for, um, proof of insurance that we have coverage, we
have that (···0.6s) at the office, we have to provide that to them.
Um, you wanna make sure that your tenants know that you're covered. You want your tenants
covered. Too often, I have seen that landlords (···1.3s) big or small, it doesn't matter if they have
one unit or 50 units, or (···0.9s) even at apartments, big apartments, like they don't require proof
of renter's insurance. And that's really important as a renter, (···0.9s) you should have renter's
insurance. It covers your stuff, you know, there's, (···0.6s) it covers the landlord's, um, building
or your dwelling or whatever.
Like, it's really important. It costs six or $7 typically. Usually you can add it onto your auto
policy. It's really, really cheap in the grand scheme of things. Uh, so definitely would put
something in your lease about renter's insurance. (···0.8s) I think that when people hear
insurance, they're thinking, oh my gosh, this is gonna cost so much money, I can't afford it. You
know, it's just another cost.
But really the options that they have now, lemonade.com, you can put an app on your phone
(···0.6s) and it takes (···0.9s) three, four or five minutes maybe to fill it out online. (···1.1s) And
you have runner's insurance, boom, done. They have extra protection for pets on there. If you
need extra coverage for your pets, they have water damage. Um, they have, and like if you have
a fish tank or a water bed or whatever, that's, some of that stuff covers for, um, if you have
(···1.0s) lots of electronics, you can put more money for electronics.
Um, jewelry, uh, oh goodness, they have, they have so many options. There's a lot of options on
there. Typically, the renters that we deal with don't need all that extra stuff. But, you know, every
now and then you get somebody who adds a little extra, adds a little extra, you know, property
and coverage (···0.6s) and, you know, it's $15 a month, you know, but the lowest, the lowest
policy I've seen is $4 a month.
So really, why wouldn't you when you go through lemonade.com too, you know, and there's tons
of out there, like I said, typically, you know, you can have them add you as an additional insured.
That means that they're gonna let you know that they have it. Um, the insurance Company's
gonna let you know, usually by email nowadays used to be by mail, snail mail, (···0.5s) but
(···1.5s) they'll let you know by email that the renters have purchased the insurance. And then if
they default or, or they're not paying anymore, they'll actually let you know that they're not
paying.
So then you can let them know that they're in breach of their lease and they can actually be
evicted for that. So it's just, it's really good just all the way around, um, tenant obligations and
improvements. Oh my goodness. (···1.8s) So this is like a really big, (···0.7s) the improvements
part is like a really, uh, I think will always be, even though I don't work in the office like every
day and don't deal with the tenants every day anymore. (···0.9s) Oh man, the years that I did so
improvements.
(···0.7s) You have to absolutely spell it out. Absolutely spell it out. (···1.5s) I like all of our
rentals to be one color, one color. I don't want my tenants going in there and painting the walls. I
don't want them painting the interior or the exterior walls. (···0.5s) So (···0.6s) there was a day
that I was in the office and my husband, not now husband, we weren't (···0.6s) married then.
Um, he called or he text me and he said, (···0.8s) why, why are one of our houses brown? I didn't
even like in the context of the, I didn't even know what that meant. Like, what do you mean, why
are one of our houses? What, what house? Which house? Like, we have a lot of houses. (···0.5s)
And so I said, huh. (···0.8s) And he said one (···1.2s) of our brick houses (···0.8s) was painted
brown. (···1.0s) And I, (···1.2s) it just took me a second.
I'm like, no way. Like, why would anybody paint a brick house brown? Like, mm, brown, you
know, maybe white or like an antique white or something that looked a bit brown. (···0.5s) And
he said, caramel brown. I didn't even know what caramel brown meant. And my husband's
colorblind. So I was just, I was, didn't, couldn't even Then he sent me a picture and (···0.5s)
thank gosh I was sitting down. I thought I was gonna die. Um, so (···1.4s) I, uh, I (···1.5s) I,
(···0.9s) I had to pick up the phone and call him.
(···0.5s) And, uh, I, uh, said to him, (···1.0s) that is the Slater's Creek house. (···1.5s) What
happened? He is like, (···2.2s) oh, I can't say his name, sorry. Um, and he, and I love him. He's a
great tenant. He is been our tenant forever. I don't, and he knows how I am, which is, which is
the funny part. Um, he said, so and so decided to paint the outside of the brick caramel because
he thought that he was gonna make it better and prettier or whatever.
And (···1.0s) I was like, (···1.3s) no, no, he cannot do that. So (···1.3s) when I say that, you
really need to put down, and that, that, that was just the beginning of that. Like, I had to call him
and I said, (···0.7s) so-and-so, like, (···0.6s) what were you thinking? Like, this was probably
before I (···1.0s) was, um, probably I (···1.6s) learned that I probably had to be a little bit nicer
when I talked to tenants sometimes, but I was just so shocked I didn't even know what to I, I was
just shocked.
And so I was like, what were you thinking? And he was like, well, Christina, (···0.7s) miss
Christina, I thought you would really like it. And I was like, no, I hate it. It's awful. And
anyways, it was horrible. It was horrible. It was still horrible. And I, you know, I (···0.5s) just
couldn't even drive past the house anymore.
It was awful. So you, (···0.9s) you really have to (···0.8s) put down your expectations. Yeah.
And I, when I say spell it out, I am not even joking. Spell it out. Reiterate, let them know before
they move, move in. Let them know as you're handing them the keys. Do not paint the house. No
pinks, no blues, no greens. If you're having a baby, that repose gray is beautiful. If you're having
a get together and, or, or whatever. That repose gray that I paint the entire inside of the house,
that's what's, that's the color.
That is the color that the entire house inside needs to stay. Like that is just what it is. Um, you
know, from, (···0.8s) I don't know, just (···1.2s) not putting, uh, cable, the cable dishes through
the roof, you have to spell that out. They will take a brand new roof and they will screw a cable
dish into it. So there are definitely a lot of things that you have to make sure that, um, you spell
out.
Make sure it's, it, it (···0.8s) just spell it out. People, uh, that, that's, you gotta spell it out.
(···1.7s) So, uh, we are, uh, pretty close to the end of this and so I'm gonna wrap this up. Tenant
obligations, again, just make sure you write everything down in that lease that you could
possibly think of. Again, I'm gonna make sure there's a sample, uh, an example, not sample, an
example, uh, that we add to it so that you guys know what we're talking about.
(···0.6s) And, uh, we'll get back to you with some more. (···2.7s)
(···1.4s) All right, we're back. (···0.5s) So during the break, um, during the last video, I had
somebody ask me about credit check. So I'm gonna kind of go back to that, and it kind of goes
into the subject we're now, which is sex offenders. (···0.8s) So they asked me, do I just solely
look at credit? (···1.0s) I don't just look at credit. I look at the full picture down to middle
initials, aliases. Uh, I look at everything. Uh, and the reason why is going back to the story I, I
had told in the last video, (···0.7s) the mom that brought the son in that was a sex offender, had
been in a pretty violent relationship and (···0.5s) was part of a protection program.
Well, they had changed her name. (···0.5s) And so (···0.7s) when I had looked back at her
application and her driver's license and her disability letter, and some of her other documents,
(···0.9s) the middle name initial was different, and it should have been a red flag. But because
everything else looked so good, I missed it.
(···0.7s) And so (···2.1s) now I'm very careful and I look at all those little things that I didn't
look at before. Um, and so (···0.8s) if I hadn't, I would've missed that. And so this sex offender
that was linked to this woman that I approved (···0.9s) was linked to the, I don't know if you
remember the television show, uh, what was it called? The Predator. To Catch a Predator, to
Catch a Predator. Um, it was, I shouldn't laugh about that, it's not funny.
But, um, to catch a predator, uh, she, he had, he had been living with his mom, uh, before she
came to live in our apartments for a few days, (···0.8s) and (···0.7s) they caught him on that
television show. And after talking to the detective, uh, he was a very violent, violent, violent sex
offender with children videos of him with children. It was really ugly situation. And so, had I
been, (···1.0s) I'm thankful that we caught her in the probation officer.
Again, like I said at the other video that they called, but had I'd been more careful and looked at
the middle name and noticed that there were just little discrepancies that, (···0.8s) you know, it
should have been a red flag. And so since then, so the long story short to her question, do I just
look at credit? No, I look at everything. Um, it kind of tells a story. So kind of gonna put all the
pieces together.
It's kinda like a puzzle. So I try to, to piece it all together and, and make sure that that does not
happen again. So, so, (···1.0s) yes, uh, the full picture, uh, I probably may would've caught it.
Uh, sometimes I google people just to make sure that I have the right (···0.6s) picture, uh, the
right person. Uh, that if, when you Google, when I Googled her name, the name on one
document, and Googled another, the other name on the other document, two different pictures
came up.
Uh, so (···0.6s) it's really, (···1.0s) I've gotten more creative the way that I look for people,
whether you're looking for 'em on social media, whether you're looking for them, just by
Googling them. Uh, you, you really wanna know who's living in your units, uh, especially if
you're living there, not living there, the 10, the other tenants there, your, your, your neighbors,
whatever. (···0.5s) But you could probably (···1.1s) avoid something like that, 'cause that could
have been really bad.
Um, so, (···0.6s) so yes, learn from my mistakes. Uh, it was, it was a pretty, pretty ugly situation
after I got off that phone with a detective. I was just, I was just sick thinking about what could
have happened. So, (···0.6s) lesson learned, um, and hopefully, you know, you do your due
diligence just like I did mine kinda a little after the fact. But, you know, (···0.6s) she was there
for three days and then three days later she moved out, thank gosh. And he never made it to the
apartment complex. Um, so that was good. Uh, so yeah, (···0.6s) wasn't there another question?
There was another question. What did, didn't you ask me another question? Yeah, About the,
(···1.6s) about if you can inspect. Oh, the inspections. Yeah. Um, actually we'll go over more
inspections later, but inspecting is really good. A lot of times you find unauthorized people that
are supposed to be there, that are not supposed to be there. So inspections are good. Yes, you can
(···0.6s) do inspections as a landlord. Um, so definitely something that you wanna put in your
leases, and we'll go over that as we go along.
Um, so yeah, no, so (···0.7s) move on to, to proof. (···0.9s) So we got that. How do you, how do
you prove the risk? (···1.0s) We've kind of went over that. Um, but working with law
enforcement, it's, it's really, really good to meet with local law enforcement. You know, find a,
you know, the police officer that patrols your neighborhood or going down to, to the city to talk
to, um, maybe the chief of police, you know, finding somebody in law enforcement that you can
talk to.
Let them know you have a rental. Let them know you have an apartment con complex if you're at
that level. But, you know, as you're starting out, it's good to know, you know, (···0.7s) what they
want from you as a landlord and what they expect of you as a landlord. (···0.7s) And, you know,
you wanna make sure that you're placing good tenants in your, in your units so that the, you
know, the, the people around you are happy that the city's happy.
So, (···0.7s) you know, proving the risk state law requires (···0.6s) specified convicted sex
offenders to register with local law enforcement officials. That's the another, another thing, um,
they're kept in the databases. Uh, local law enforcements will know about the local sex
offenders. So that's just another reason. Sometimes, you know, you can say, Hey, you know, do
you know anything about so and so? And you know, sometimes they'll help you out there, there's
lots of children in the neighborhood, probably not a good idea.
Um, to, to allow a sex offender in, in your neighborhood or in your fourplex or your duplex or
whatever, that would be proving risk. Um, and it would, you'd be able to deny an application
because of that. Um, denying an applicant with 15 plus years, um, on a conviction for an entire
single family home. Again, you might end up in court and it probably will be challenged (···1.0s)
lying on a rental application. You can deny or evict them if they've lied.
Um, if, if it asks if they have had a felony or if, (···0.5s) if they've had an (···0.9s) eviction or
whatever, if they've lied on their application at all, at the end of your application, we'll say, you
know, (···0.8s) I've, you know, filled this out to the best of my knowledge and everything is true
to (···0.5s) the best of my knowledge. You, you can, you can evict or deny an application based
off of that you're proving risk again, because they willingly and knowingly lied on their
application.
Um, but also check with legal counsel, local, state, federal laws, um, ordinances. Uh, there's lots
of information out there. And later in the slides, I'll have links that, or QR code that will link you
back to, um, the (···1.0s) laws that give you this information for sex offenders. So you'll be able
to look that up and have that as well. Um, so prove your risk. Basically, you just wanna make
sure you don't get in trouble for discrimination.
Uh, it's pretty easy to prove sex vendors is a pretty easy one if you have kids around. So (···0.5s)
shouldn't be, shouldn't be too, too much of a problem. (···2.0s) So the next slide is Megan's Law,
(···1.7s) and there she is. Um, so this was a law that was named after a seven year old Megan
Kka. Um, she was raped and killed by a known registered sex offender, um, who lived across the
street from the family. Uh, and they did not let the community know.
So (···1.1s) that's where the registration of sex offenders came in. (···0.6s) They had to actually
(···0.6s) warn the local communities that a sex offender was moving into their area. (···1.0s) So,
(···0.9s) Adam, then there's the Adam Walsh Child Protection. I think people remember the TV
show with Adam Walsh on it. Um, so all this has kind of linked together. There's also the Ja
Jacob Wetering Crimes against Children and Sexual Violent Offenders.
So all these have kind of come together. Uh, they, they're warning peoples of sex offenders in a
certain radius, making sure children stay safe. Uh, it went, it, it used to be state by state. (···0.5s)
Now all states, uh, have to register and notify 10 plus years, or if they're permanently on the sex
offender registry list. It depends on what kind of, (···0.9s) I guess what level of sex offending or,
I, (···0.9s) I don't, I wouldn't know the the legal term for it, but the, you can be on there
permanently, or there's like a certain amount of years that you're on there, and then you drop
off.
So 2004 (···0.6s) is when they put the, uh, electronic registering where you had to register in all
the states. And that was Megan's law that that happened. So actually right now in the state of
Tennessee. Um, so the next slide is, you can actually, the next slide I provided is a QR code and
actually a link (···0.6s) to the National Offender public website, the National Sex Offender
public website.
Um, that will take you straight to it, whether you do the link or the QR code. Um, QR codes are
pretty dang handy. Like, I'm not super tech savvy, but I can tell you what this QR code stuff that
came outta covid or however this came about, I didn't like it at first, but super convenient. Um,
so (···1.7s) I provided that. (···0.9s) But Tennessee, so doing this class, it actually has kind of,
because I have other people doing some of the stuff that I historically had done myself, just like a
lot of you starting out, uh, I have not kept up a lot, a lot on the, the most recent stuff.
So after doing some research, um, and just in the last couple months here in Tennessee, uh, there,
(···0.7s) there is actually a judge, um, that removed some men from the sex offender registry
because they were pre 2004 on the sex registry.
And so, um, what they said was that the Tennessee sex offender registry was unconstitutional
when it came to those individuals because they were convicted before 2004 (···0.6s) when the
law was passed. It re it required the two (···0.6s) sex offenders to obey distance requirements
when finding a place to work or live. So an attorney outta Nashville, um, said, I think the ruling,
while it is narrowly tailored to our clients, does open the door to the possibilities of a class
action.
There are always people (···0.8s) looking out for, um, a lawsuit. There's always, uh, attorneys,
ambulance chasers, uh, looking to collect people who want (···0.6s) to sue people, (···0.7s)
landlords. (···0.9s) So (···0.5s) I think one of my passions for doing this class is I want to help
those in real estate. It's, it doesn't have to be scary.
Um, it is, it's a very satisfying, I (···0.6s) love what we do. Uh, I wanna help you protect
yourselves. Uh, but just know that there are attorneys out there that see this as, and we'll continue
to see this as an opportunity to open this up. And this, this happened in April. April 9th, yeah,
April 9th. This year this happened that they allowed these two not to register in the register
because their conviction convictions were pre the 2004.
Um, so, uh, we'll see how this, this plays out. I'm actually gonna really watch this. (···0.7s) I'm
really passionate about (···0.6s) keeping children safe. So (···1.2s) being a landlord, I think it's
important that we watch out for this. Um, but we, you know, a lot of the, the advocates for, for
sex crimes and children, they really think that because (···0.5s) this has been overturned for these
two offenders, (···1.0s) that it's gonna discourage, um, reporting of the crimes, which is already a
crime that doesn't get reported enough.
So, (···0.9s) so we'll see what happens. Uh, but, but yeah, according to court records, John do,
number one was convicted in 1994 (···0.7s) of two counts of attempted aggravated sexual
battery, for which he received a sense of five years probation. (···0.6s) John Doe two was
convicted in 2003, counts of sexual battery committed against a child 12 years or younger, and
was sentenced to six years of probation.
(···1.7s) So I (···2.4s) just wanted to make sure you guys got this information. Uh, it's, it's our
job (···0.8s) as whether you're property managing somebody else's property, whether you are
(···1.3s) property managing your own properties, uh, whether you're training somebody, uh,
because you've handed this duty off. I think it's really, really important that, that you address the
sex offenders and keep, you know, you keep the people around you safe too, (···1.7s) felon
friendly.
So this is something that's come up a lot lately. We've just kind of dealt with this lately. And
again, I think it's because how there's such a housing shortage. So people call and say, are you
felon friendly? (···0.8s) And (···0.7s) that's what they say. And again, it could be legitimate or it
could actually be an organization that is calling you to see if you don't answer it, right?
(···0.5s) So (···0.6s) felons are not protected, they're not a protected class, but, (···1.0s) and we
all know what they say about, but nothing before it matters. Um, there's organizations calling
landlords and property management companies to entrap them so they can get 'em into lawsuits
because of discrimination. (···0.6s) So HUD believes that refusing to rent to those criminals with
or refusing to rent with those with criminal records could be a result of discriminating against
minorities.
(···0.8s) So (···1.5s) as landlords, as new landlords starting out, just be really aware of this. Um,
if you don't know the answer, if (···0.8s) you, you are afraid to say (···1.0s) something or, or
you're not sure, just say, Hey, you know what? (···1.0s) You are more than welcome to fill out
this application. I (···1.1s) will contact my attorney (···0.7s) and I will get back to you.
But, you know, here's the application. Or you can find the application, however you have your,
your system set up. But don't deny it. Just don't, don't say no, we're, we're not felon friendly.
That is a wrong answer. So we don't wanna do that. Um, so (···1.2s) there's other, typically if,
(···1.2s) if you're looking at the full picture, there really isn't. If, (···1.4s) if they have a criminal
history, usually you see (···0.8s) not so good credit.
So there's plenty of other, there's a lot of reasons you can deny somebody, whether they're a sex
offender or a felon. There's a, there's other criteria that they may not meet (···0.6s) that could
give you a reason to deny an application once it's filled out, but you cannot deny them filling out
an application. So it's really good to do this. Um, Tara went and showed one of our, uh, units the
other day, and (···0.9s) when she left, she called me and she said, oh my goodness, this woman
asked me (···0.9s) if we were felon friendly.
And she's like, I dunno what to say. And (···1.3s) she said, thank God. She, I think she text her,
I'm pretty sure she text her (···0.6s) and she's like, I don't know what to say. And I said, well, just
give her an application and, you know, (···0.9s) if she gives you more information about it, great.
I said, but you know, you can't deny her an application. (···0.7s) And she said, well, now she
said, she has two felons, uh, two felonies. And so it was like the, the longer from the drive to the
rental, which is about 20 minutes away to the office, it went from no felonies.
Like, yeah, yeah, I, I meet all the criteria through prescreening to, she had four felonies by the
time she, Tara got back to the office and she was like, uh, so (···1.0s) anyways, (···0.8s) Tara did
a really good job. She actually was just, you know, she got outta the application. They end up not
applying because (···0.8s) Tara reiterated the criteria, the two and a half to three times rent, the,
(···0.7s) the credit.
Uh, there was a few other things. I think there was a few other things that she asked her again.
And when she asked her again, she was like, yeah, we don't think we meet those qualifications.
And I wanna say they were young, they were 18 and 19. It was a boyfriend and girlfriend, 18, 19.
They didn't have the job history. They didn't have any credit. Um, and so there was, there was,
there's a lot of things, things there that did not qualify them. So it, (···1.8s) it was a better way to
disqualify them and say, oh no, we're not felon friendly.
So, so (···0.9s) it's just better to give 'em the application, let 'em fill it out. They're signing,
saying that it's all full, true and best. You know, it's the best of their knowledge. (···0.7s) And,
you know, we don't wanna get in trouble for discrimination. Um, HUD does break it down to
two categories, intentional, unintentional, um, that QR code is for the standards they use for
criminal records for housing. It's a really good, it's actually a really good, um, a really good
read.
I'm kind of a nerd though, you guys, I like to read, I read a lot, so, (···0.5s) but it's there for your
reference if you need it. And that is hud, um, definitely check with the state and local laws too,
but that's gonna be, um, from hud. So (···0.7s) that's that one. (···1.3s) Next slide. Unintentional
discrimination. Um, HUD (···2.5s) uses a three step process to determine if a landlord's criminal
history policy is discriminatory and violates the Federal Housing Act.
(···0.6s) So (···1.8s) this is really, really boring, I'm not gonna lie. Ugh, goodness. Does the
policy have a discriminatory effect? Accusers must provide evidence to show, again, this goes
back to evidence. You have to be able to prove it. Uh, you just don't want to deny based off
arrest. It's gotta be a conviction. (···1.5s) Just make sure, (···0.7s) just make sure, make sure,
make sure that you do not deny them just based off of felony, if, if at all possible.
I just discourage it. Uh, so (···1.0s) is the policy necessary to achieve legitimate nondiscriminatory
interests? Landlords must provide evidence to prove their policies is not a form of
discrimination and necessary for another legitimate reason. (···1.3s) So again, proving that you're
trying to keep your tenants safe. Um, again, like the example, you know, if you have a single
family home in the middle of nowhere, that's gonna be hard to prove.
Um, you have to be able to prove that this person's dangerous. If they're a murderer, yes, you
might be able to, you know, prove your case there. Uh, I think it was in California. We lived in
California, one of our, um, friends lived next to a family that was Mur murdered by Richard
Ramirez. So like when Richard Ramirez, I mean, he got killed on, he was killed on death row.
But like, if a murderer comes and wants to rent from you, probably not a good idea.
Um, I'm sure there'll be other things in there that, you know, you can deny him, but (···0.8s)
yeah, so you have to prove that they're dangerous for you to, (···0.8s) to use that again. Um,
(···2.8s) arrest. (···0.5s) Not enough conviction. I, I, (···1.6s) and I, I hate beating that. Like I
hate beating a dead horse, but it's just so crucial. Uh, arrest. Arrest is not good enough.
Conviction. Conviction. And I've talked to local, uh, local law enforcement (···0.7s) a lot in
South Pittsburgh and South Pittsburgh, uh, for the apartment complex. When we bought the
apartment complex, it was, oh my word, it was like a war zone. It was awful. Uh, there was,
(···0.7s) you'll see some pictures from later in the slides of the blunt marijuana blunts on the
walls and the, (···1.9s) some of the (···0.6s) disgusting apartments and how they were left. And
(···0.7s) there was guns, drugs, investigations, all sorts of stuff in there.
Before it was, everybody was evicted and we rehabbed it. Um, but uh, it was, it was, it was
pretty bad. But the police there were really cooperative, like, and we were cooperative and we all
worked together to try to make it a better place after we rehabbed it, making sure that we brought
better tenants in and (···0.9s) just made the community better. So I, (···0.9s) I think that you'll
find that no matter what, (···1.0s) what local police you go to, they really want, (···1.0s) they
really want landlords to bring in good tenants.
'cause they don't wanna do what the mess that you bring in if you don't know what you're doing.
(···0.5s) So (···0.8s) typically they're gonna do what they can to help you. So we've been really
lucky with all local law enforcement. Uh, so, (···0.8s) you know, just, just be careful and they'll
tell you too, like (···1.3s) arrest, (···0.5s) it has to be more than just, it has to be a conviction.
Conviction, conviction, conviction. So (···1.4s) I beat that horse. We're good there. I think. Um,
unintentional. The next slide. You know, again, it's just this, (···0.5s) the same, (···1.3s) the same
la (···2.1s) this is the same stuff. I'm not gonna, I'm not gonna beat you with this one. I'll let you
guys read this one. (···0.5s) Drug related crimes, (···1.3s) you do not have to, that this all kind of
goes down the drain when it's drug related crimes, thank gosh.

Um, so landlords cannot be convicted of unintentional discrimination for refusing to rent to a
tenant who's been convicted of a illegal, of illegal manufactured distribution of a controlled
substance. (···1.0s) Drugs just completely turn the tables for landlords. Thank gosh. Um, denying
housing only for members of a certain race, national origin or other groups based, based on this
standard could be considered intentional discrimination. But (···1.1s) drugs, if you have an
addendum, which again we'll talk about later, addendum in your lease, it talks about illegal
drugs, uh, whether it's controlled manufacturing.
Uh, we even have something, uh, in that same addendum about abuse, domestic violence that
kind of throws most of this discrimination stuff out the door, which really helps, especially new
landlords. Uh, this, this is beautiful 'cause drugs are, oh boy, you don't want that.
You don't wanna deal with that. Uh, so (···0.8s) we actually were able to use (···0.8s) this. Um,
we had one tenant that was in our apartments. I think when you get into bigger units, 2, 3, 4,
when you have more people living closer together, just I think that's just, (···1.3s) that's just
gonna happen when you have more people closer together. (···0.9s) But (···1.3s) we had some
people that (···0.8s) were smoking marijuana, (···0.9s) we think were selling and manufacturing,
not necessarily out of the apartment complex, but we found out later they were under
investigation.
(···0.8s) And so because of those things, we were able to, (···0.8s) we were able to evict them.
They had, um, somebody living there that had a conviction (···0.8s) of manufacturing that was
staying there unauthorized. So there's all sorts of things that we are able to do. Um, and in their
signed lease they said that, you know, they wouldn't (···0.8s) have anybody (···1.0s) like that
staying with them.
Um, they pretty much violated a a billion things in their lease. So we were able to use those,
those big things like the drugs and the investigation once they were convicted. 'cause they did get
convicted to, to (···1.0s) basically get them, you know, go to court and prove that, you know, we
weren't (···0.6s) being discriminatory 'cause they actually said and put in a police report that we
were being discriminatory towards them. Um, which was not the case.
We just didn't want them running drugs outta the apartments. So, um, you know, (···0.8s) details.
(···1.2s) Mm. (···0.9s) So that is something, if you have a lease, you definitely want in there, you
want an addendum that talks about drug related crimes. And I will give you guys that, uh, I think
it's really important to have, there's lots of versions of it's out there, I'm sure, but there'll be a
example of that later on in the slides. So then we're gonna go to credit score requirements.
(···1.6s) That's the next, (···0.5s) we have some, we have some basic standards.
Again, you wanna make sure that you are (···0.7s) for them for (···1.0s) in general, you want to
make sure that you are pretty straight across the board. Uh, treat everybody the same. Uh, it's just
important to do that just because, you know, you treat somebody differently than all of a sudden
you're in trouble. Uh, there's no favorite children in the tenant pool. Uh, they don't, they frown
upon that. (···1.1s) So a less than desirable credit score may be offset by a great rental history
and solid income.
I'm not, you know, a great rental history. (···2.2s) I guess if you can, if they lived in a major
complex that can be verified and you're actually calling a property management company and
you can look that, (···0.6s) that phone, phone number up online (···0.7s) and know that that
property management number they gave you is actually the property management number. And
when you call, you're actually talking to, you know, the person, then yes, I guess great rental
history (···1.2s) is good.
Um, I think anybody can give you a name and number of a landlord who's not really their
landlord, but says they're, it's their landlord. So I'm a little careful with that, especially if, if it's
not, (···1.0s) if they haven't rented from a large property management company. (···0.8s) I can't
tell you how many applications I've seen through the years that it's never like a property
management group. It's just a personal name and a phone number. And so for me, again, you're
looking at the overall picture.
(···0.6s) So general guidelines, you know, this is something that you'll have to decide (···0.8s) as
a landlord how you wanna set this up. (···0.7s) This is what I give to the people that work in our
office. (···1.7s) And so they have a guideline to work on. And then if they need additional
approvals and they, (···0.6s) we have meetings each Wednesday, you know, obviously if you're
just starting out, you're not gonna have that. But you know, you could charge more rent (···0.8s)
or a higher deposit for people who have credit struggles.
They have a rhino program, uh, that you can (···0.9s) look into for landlords and it's for tenants
who have credit challenges or for young, (···0.7s) young kids trying, or young adults, excuse me,
young adults trying to get, uh, trying to get housing that don't have any credit. Uh, so there's, so
(···0.7s) there's other, so I think overall, I think the overall picture, I think credit is important.
But again, looking at medical, looking at, um, student loan debt, those things will bring down a
credit score. And I think sometimes you really have to look into that. I think you should ask,
(···1.2s) you should ask that prospect if they can give you any more information. You know, I I,
when I was doing it more actively, I don't do it as actively now because we have people in the
office that do it. I would, you know, let just let them know, hey, I'm not trying to be nosy, you
know, I know this is probably hard to talk about but you know, can you tell me more about your
medical debt or you know, whatever can we talk about or your student loans.
(···0.7s) I see everything else is good and you know, and I don't really need them to tell me
everything, but I just want, I just trying to get some feedback for 'em and trying to get a feel for
how they feel about, you know, (···0.6s) that debt and or how they got there. And sometimes it's
been an ugly divorce or (···0.8s) you know, I personally went through an ugly divorce many
moons ago and um, I even though my divorce papers said that I was (···0.6s) protected and he
was supposed to take a certain amount of debt, (···1.4s) the finance companies didn't think so.
So, you know, lessons learned when we're young that, you know, divorce papers too or, or when
we're more mature, (···0.6s) you know, divorce papers don't always, (···1.1s) they don't mean
anything in the grand scheme of things. So, you know, I've seen (···0.5s) husbands or or (···0.7s)
men or women come in who have had substandard credit because they went through a divorce
and you know, so you say, you know, bring in your divorce papers that shows that you know,
your spouse was supposed to refinance something or whatever.
So if they can prove that it wasn't their fault (···0.5s) and you know, those are like conditional
approvals that we use for credit score requirements. And I, and I actually see that a lot with
divorces where somebody didn't do what divorce papers said, but you know, then you have to
take 'em back to court and it costs more money.
And there's just a lot of situations like that where (···0.8s) people just don't have the money or
they just (···1.0s) throw throwing their hands up 'cause it's gonna cost 'em more to take 'em to
court than whatever. (···0.7s) And so as long as they have something that can back up what
they're telling me, (···0.9s) then (···0.7s) there are times that we do a conditional approval. So.
(···3.3s) Okay. So the next slide (···2.0s) we will go over in the next video more to come, we'll
go over reviewing and analyzing the information and some programs that can help you approve
some people that might have some issues.
So we'll be back for more. (···0.8s)
(···1.6s) Welcome back everybody. And man, what a ton of information that Christina is, is, is
giving us right now. I know when I got into property, I sat through a, a, a, a basic training. And
I'll give you a quick background, Christina, I don't think you know this story. So when I was, uh,
in college, my, my grandpa passed away and my grandpa had a threeplex (···1.1s) and my dad
was already 70 years old at this time. Mm-hmm. My dad had, and he was the only kid, (···0.9s)
only kid left. And so he got this (···0.7s) completely paid off threeplex that my grandpa had
had.
It was no, no debt on it whatsoever. So my dad gets his property and at 70 years of age, he
doesn't wanna manage it, (···0.8s) but he has his property, so he wants the income from it. So he
says to me, and a couple of my brothers who were in college at the time, he is like, well man,
you know, you guys eat here occasionally, you can manage the property for me. (···1.1s) You
know, a typical dad saying that to your kids, kind of thing. And so my first (···0.6s) experience
in the property management was when I was 19, 20 years old.
(···0.7s) And I was (···0.6s) mowing lawns, painting in between tenants. Mm-hmm. Shampoo
and carpets, you know, the things you have to do in between tenants collecting rents when, when
it wasn't, uh, you know, somebody wouldn't pay. (···0.9s) And I wasn't getting paid to do it other
than occasional meals at our house, at my parents' house. But yeah, that's a good deal. Well, it's a
great deal for my parents (···0.8s) 'cause it's a crappy job to have to, but I, I, I didn't wanna do it.
And then, and then, so I'm thinking that's what property's all about. I kid you not, Christina, we
spent years (···1.1s) convincing my dad to sell the property.
But looking at it from my dad's point of view, he's got income coming in without a lot going out.
There's no downside. Plus he's got tax benefits. Mm-hmm. But when you don't know what you
don't know, that's where I was. You know, I was 19, 20 years old, I was just a kid. (···0.8s) And
so I remember sitting in my first (···0.7s) introductory real estate training and they were talking
about rental property and they were talking about property management, all this stuff. And I kept
thinking, man, we're gonna go back and buy more property (···0.8s) now. I'm gonna have to be a
landlord again. Tenants and Toilets, tenants and toilets, trash the three Ts.
So you had a lot of information up there, and I know you're talking about pre-screening and I'm
sure you got other stories. What are some of the (···0.7s) stories that, you know from prescreening?
You know, 'cause you obviously, if you have a hundred applicants and you only take
10, there's probably some, what are some things you saw on some of the pre-screens? Don't use
names, (···0.7s) but Yeah. What are some of the things that you saw? 'cause that's what people
need to hear. (···0.8s) Oh, the pre-screens. Um, the pre, you know, lots of (···0.6s) stories.
Anything they can to get into a property. Um, you know, you ask them how many pets they have
and they say, well, I only have (···0.6s) four dogs and, you know, two cats and a bird. And then
they show up in, there's like six dogs in their car that's happened. Um, and then the other animals
that they have that they haven't brought with them, um, it's, it's horrible. Um, so the pre-screens,
you know, it doesn't (···0.6s) two, we tell them, you know, two max, two max limit, two max on
pets.
(···1.0s) And you know, even with that, they show up to the tours and there's more than the two
dogs that they said that we like to meet the pets sometimes. So sometimes we'll ask them to meet
the pets. Uh, kind of depends on the situation, what they tell us when they call. So (···1.0s) there
was a call that, uh, somebody told me with their, uh, background check that (···0.5s) their
boyfriend was a sex offender.
And so with that call, I did not know how to handle. And that actually just happened to me last
year, or I guess, uh, maybe it was two years ago now, actually. Uh, and I told them that (···0.9s)
I would be happy to call them back, that I wanted to call my attorney (···0.9s) and I would get
back to them. I did not discourage them to apply. I did not tell 'em they could not apply. Uh, you
don't wanna get in trouble for, for not allowing them to apply. But I did tell them that I wanted to
contact our attorney to see, because it was a duplex and there was kids living on the other side,
which I knew was a no, but I just wanted to make sure what I could and couldn't say.
Uh, I was really surprised she was so forthcoming on the phone. Uh, that was the first person
ever on the phone that's ever admitted to a sex offender, uh, conviction. The (···0.8s) other ones
we found out by just the background checks. So (···0.9s) really the prescreening, you get all sorts
of weird, you know, (···0.9s) my, I'm trying to think of some, the pre-screening, I mean, they're
pretty straightforward with the pre-screening.
(···0.6s) I think it's more when you get into, uh, meeting them on the tours and (···0.6s) them
touring and (···0.6s) the things that they ask you on the tours. When you get to the tours, (···0.7s)
you know, they say they didn't have dogs and they then they do have dogs or (···0.6s) no, I don't
have any pets. And then you, they show up and they have a pet and then they say it's a assistance
animal, or they say it's a e s a, which is an emotional support (···0.7s) animal.
(···0.6s) And they're not trained at all. So you're like, well, it's not a service dog, but you have to
be really careful what you ask them. So it's, (···0.9s) so a lot of that kind of stuff happens on
tours. So we try really, we would just really try hard to, to screen 'em out. (···0.8s) And that way
when we make our appointments, we, Well, it comes back down to what we said even before you
started talking about this was being legal. You have to do it the the right way and have integrity.
And that's really what it comes down to. Mm-hmm. Mm-hmm. So, yeah. Well, very good.
Well, I'm gonna step outta the video and let you keep going. 'cause I, but I just wanna hear some
of those stories when you get to evictions. I'm, I've got a great story about another I I bet you do.
I got an awesome story about a guy, and I'll just set this right now. So people want to know this.
There's a gentleman and what he does, he, he was a park ranger for the longest time and he
taught people about how to handle snakes. (···1.1s) And now he's got a bunch of rental property
(···1.1s) and he uses that (···1.0s) for evictions. But we'll get to that a little bit Later.
Oh my goodness. Enjoy. Thank you. Ugh. I don't think I would do. Yeah, that would get me out
quick, that's for sure. Uh, so property tours for screened prospects. So as you're screening your
prospects, um, you're gonna set multiple appointments. (···1.3s) I would say I (···1.8s) probably
set and have taught the people that, uh, are doing this now to set between two and four every, for
every slot. I would say 50% of people don't show up even when you confirm 'em.
(···0.6s) So (···0.5s) set multiple appointments every 15 minutes. They're all shocked when they
all show up at the same time. And then you're like, yeah, you better get that application in
because if you don't, it's gonna be gone. So, uh, yeah, you know, I had mixed feelings about it.
At first, I wasn't sure how I felt about doing that, but I got so tired of pre-screening and, and
setting tours and people not showing up that I said, this is not working for me. You know, it,
(···1.9s) I need to do something different. So we start setting multiple, uh, appointments up every
15 minutes that seemed to really work.
People were like, whoa, there's more people here. And, oh, those people don't have dogs. And
then they'd be asking questions like, oh, you know, are they gonna get the place because they
don't have animals? And I do. And so it really does kinda light the fire underneath the prospects
and you want your, your unit to, to rent. So (···0.6s) it definitely, I encourage multiple
appointments, uh, confirm the day before the morning of confirm, confirm even when you
confirm they may not show up, but confirm, confirm, confirm.
I can't stress that enough. Uh, there's nothing more irritating than somebody not showing up.
There have been times that we've asked people to confirm and they haven't, but they show up
anyways and then they're really p****d at us because we don't show up. Uh, and then we have to
kindly remind them that we told them when we pre-screen them that we were going to confirm
the appointment. (···0.7s) And, uh, and if they did not, you know, confirm back and let us know
that they were gonna be there, uh, that morning or whenever their appointment was set, that
(···0.6s) we wouldn't be there.
So that hasn't happened very often, but every now and then we get somebody who's kind of upset
with us. Doesn't, doesn't happen often, but you wanna make sure that, that people show up so it,
you're not wasting your time. (···1.4s) So, um, I always look in people's cars. I think Winston
taught me that. Um, I always peek in people's cars. It sounds kind of creepy, it sounds kind of
weird, uh, but if you're, if you look in people's car, it kind of tells me what their house is gonna
look like, which means that's what your unit's gonna look like.
(···1.3s) It has worked pretty well. Uh, there, there have the few, the few people in the very
beginning when I first start, uh, managing the properties (···1.0s) that didn't have (···0.9s) the
cleanest of cars on the inside, um, we're not probably the best tenants. (···0.8s) So it's definitely
something I do.
I take a peek inside the cars, uh, just while they're touring. I just kind of stroll by and (···0.6s)
glance inside. Try not to make it too obvious or too creepy. Um, but I do do that. Uh, if
somebody doesn't show up on time or at least let me know that they're not gonna show up on
time. Those are people, that's kind of a mental note I put in my background. Um, or in the back
of my head. Uh, they may not pay rent on time if they're not aware of, you know, just somebody
else's time. So just little things, how they're dressed when they show up.
Uh, I, I would ex (···0.6s) would expect that, you know, they are taking this appointment
seriously. This is your house. You want them to treat your house well. (···0.6s) And so I really
do just kind of take little mental notes. If their kids are running through the unit and they're
(···1.0s) slamming cupboards and, (···0.7s) you know, tearing through the house and I'm going,
Ooh, goodness, that's kind of scary.
You know? So people's behaviors, I, I look for people's behaviors. There's some crazy, I mean, I
have had kids get on counters, I have had (···0.5s) husbands and wives (···0.9s) fighting and I
just walk away. Uh, it's, uh, it's really interesting what you see of people when you actually meet
them for a tour. So I, I encourage, encourage, encourage meeting people, uh, go to that tour, get a
sense for what people think.
Even if you, you can't go to that tour 'cause you're new and you, you're at work and you have to
have somebody, you know, whether it's your mom, you know, whoever you're sending to, to
make that tour happen for you. You know, how did they feel about 'em? Are they, you know, as
a person that you had (···0.6s) take that prospect on a tour? Are they a good judge of character?
You know, how, (···0.8s) how do they dress? Did you peek in their car? You know, give them all
those pointers so that they can do that if you can't be there for that. Uh, so yeah, and at that point
too, if they haven't, if I feel different or they brought somebody with them that I (···2.2s) am
(···1.0s) not feeling real good about, I'll ask them the same pre-screen questions.
You know, do you have anything in your background or, you know, credit check that you know
might disqualify you? And I really put it on them and say, I (···0.6s) don't want you to waste
that, you know, $35 application fee. You know, it's for every person over the age of 18, you
know, they have to fill out their own separate application. And I don't want you to waste the
money.
You know, I wanna make sure that you qualify. You know, we go over the criteria at the unit as
well. (···0.7s) And so I, I bring the list with me. Um, our gal that does it at the office, she does
too. She brings a list with her, you know, (···0.7s) what does that look like? You know, do you
have the income? How many people are gonna be living, um, with you? Uh, all those questions.
Uh, the adults that are filling out the application, are they gonna pass a background and credit
check? And so, so we ask all those questions too.
And typically speaking, that weeds out a lot of the people that won't qualify. That way you get
good leads and you're not charging people for application fees that aren't gonna qualify. Uh, we
take that time too to talk about rents and, you know, security deposits and to make sure that they
have the money. They know when we expect to rent the place. You know, they take a good look
at the place, make sure they're still interested in it. And so that really helps a lot. I think when
you're listing, going back to advertising a little bit, we have, (···1.0s) we have a lot of, um, newer
units, but we still have some (···1.2s) older units.
(···1.3s) I really think when you're advertising, you need to take the worst picture, like the, the,
the worst picture of, (···0.9s) there's one unit in particular that I'm thinking about. And the
bathroom is so ugly and it's okay to be ugly. It's, it's functional, it's gonna work for somebody.
Everybody needs a house. (···1.3s) But what was happening is that when they came to see the
house, they went through all the, their pre-screening, they did everything they were supposed to,
they showed up to the house, but the person that we had in the office that posted the pictures,
didn't put the picture of the bathroom because it wasn't pretty. (···0.8s) But then when they got
there, all these qualified people were like, what in the hell is this dump? I mean, it was, it was, it
was bad. So (···0.7s) it could be this amazing place.
And the person who rented it, it was perfect for him and he loved it and it was so much better
than what he was in. And he's so thankful. And he's, and he is been there. And, and he thanks us
every day and he's a great tenant. And for him it was like a palace. (···0.5s) But for probably
75% of the tenants before we put that bathroom picture up, they were p****d when they got
there. 'cause they thought we had misled them. So, (···1.1s) property chores, screening tenants,
making sure that you're transparent again, um, I think is really important.
Uh, you, if it, if that unit doesn't work for them, if you have another unit (···1.1s) you wanna still
have be, you know, if it's a good lead, you don't wanna lose that lead. If there's another unit that
works for them, you could place 'em in another unit. So you don't wanna lose somebody who
could potentially be a tenant for a different property that you might have or on a different side of
the duplex (···0.7s) or on a future property or whatever. Um, bad news travels faster than good
news typically.
So it is, it's, I think it's really good still (···0.7s) to be professional and upfront and transparent,
(···0.7s) and that way they're not shocked when they get there. Uh, so I would rather, (···0.9s)
like Pip says, you know, like, (···1.1s) over deliver, over deliver. (···0.5s) And that way people
are happy when they get there. And I'm telling you, the guy that rented that place, oh, that
bathroom, I hate that bathroom. It is so ugly. He loves that.
He loves that place. And so as long as he's happy, that's good. He was happy when he saw it, but
he saw the picture. It was online because I made our office person put that bathroom. I went and
took that bathroom picture and I put it up myself (···0.8s) and, uh, and that guy's happy. So, uh, I
think that it, again, (···0.6s) it's, it's good for those tours, it to make sure that you're transparent,
that they're not showing up to something that, (···0.9s) that is less than what they expected.
Mm. (···1.2s) Leaves a bad taste in their mouth. And I think landlords in general get bad, or
landlords in general get a bad rap because there are bad landlords. Uh, and so I really, for me, it's
really important to be a good landlord. Uh, I really think that as landlords, we can be, (···0.6s)
we can be good landlords and, (···0.9s) and have a good reputation and do things the right way.
Um, and I really, (···1.2s) transparency and honesty.
So (···1.0s) that's that. (···1.4s) Credit and background checks. (···1.6s) So (···0.7s) after you go
through the property tours, you know, you pre-screen, you go through your property tours and
(···0.9s) they're gonna apply, (···0.6s) you'll go through and depending on what source you use,
um, you'll, they'll give you permission to do a credit and background check. You always have to
have permission to do a credit and background check. There's programs for that. Uh, turbo
Tenant's a really good one.
You basically, you click a button, it asks them to, uh, let you have an instant pre screening. Um,
we have a different property management program, (···0.6s) but if you're new and you just have,
you know, a handful of units, uh, Zillow will do it. (···0.5s) Turbo Tenant will do it. The I know
Turbo Tenant's free. I'm not, they're both free, I guess, 'cause a tenant or the prospect is paying
for it. (···0.5s) So, (···0.8s) so once you get permission to do that, you'll get their credit and their
background checks.
So things to look for, um, (···0.7s) sex offenders, felonies, bankruptcy, evictions, so (···0.9s) sex
offenders (···0.9s) that will show up. You have to make sure that when you're looking for these
red flags, that they're actual convictions (···1.2s) and arrest is an arrest. But that does not mean
that they're guilty. Um, that just means that they were guilty by association. That doesn't mean
they're convicted. Um, you can really get yourself in a lot of trouble (···0.7s) if you discriminate
(···0.5s) or deny a (···0.8s) application for housing if it is based on a (···0.5s) criminal record.
(···0.6s) If it's just an arrest, it must, it has to be a conviction. Um, and then we'll get more into
that. But, so you're looking for red flags, sex offenders, obviously if you're in multi-family or a
duplex, some where there's kids around, uh, you, you really have to be careful if there's children
or schools or parks, that kind of thing.
(···0.8s) That is something that you need to be careful of. Your, your neighbors, the community,
uh, they have to, you know, register, uh, felonies. (···0.8s) You have to be careful how, how you
ask the question. You can't, (···0.7s) you can't really deny, um, somebody because of their felony
history, f h a, um, fair Housing (···0.8s) Act has actually made it so that (···1.2s) felonies are
being treated (···1.0s) differently.
You can't just deny somebody based on their criminal history, even if they've been convicted.
Now, (···1.0s) it, there's more to it than that. We'll get into that more later. But red again, red
flags, bankruptcies, um, you know, you wanna make sure somebody can pay the rent. Um,
evictions, um, if somebody is (···1.3s) not paying the rent and they get evicted, are they gonna
do the same thing to you? Evictions is a, is a no for me.
Uh, in our office, we don't do evictions if somebody has an eviction on their record, that is just
something that we just don't, we don't budge on evictions, bankruptcy. It depends on how long
ago it was. Typically it drops off, you know, it just, it kind of just, it depends. Uh, it's important.
It's important to look at all this information. I, I (···1.1s) believe that when some of these
background things come up, (···1.3s) if they have a (···1.5s) credit score, some criteria that they
meet, but you have some of these other red flags come up, you know, you can ask 'em about it.
(···1.1s) If you have four units or less, uh, the, the Fair Housing Act, the FH or F H A does not.
Um, you don't, you don't, you're not, you don't have to go through those guidelines. So that's a
little bit different. So if you're just starting, you know, just looking for these things is important,
but, you know, you can, it's kind of case by case, but you just really wanna protect yourself. Uh,
sex offenders, just a story on a, on a sex offender, something that (···0.5s) I actually, oh, (···2.1s)
it was, it was the first time I'd ever dealt with, um, a sex offender.
(···1.3s) So the person that applied was, was legitimate. (···1.0s) It was to the apartment
complex. (···1.1s) And it was a single woman. She was older. Uh, she (···0.9s) didn't have a
criminal record.
There were no red flags. There was, she had decent credit. There was nothing that would've
made me deny her. (···1.5s) And so she was approved, she moved in (···0.8s) and then I got a
phone call and it was from a, a (···0.6s) probation officer in Georgia. And he asked me if
(···1.3s) this pers, they asked me if (···1.0s) a person lived there. And I said, no, there's nobody
by that name that lives in this apartment complex.
And then they said, well, (···1.0s) they registered that they live in that apartment complex.
(···0.7s) And then he told me that he was a, a (···0.9s) sex offender. (···0.8s) And (···1.0s) so as
this conversation went on, I could, and I was just in such shock when I got the phone call,
(···1.3s) then I realized that it wasn't him that lived there. It was his mom that lived there. And
what she had done, (···0.8s) because she couldn't, because her son couldn't get housing.
She rented the apartment (···0.8s) and then was gonna have her son move in with her. So
(···1.6s) sex offender could not be in the apartment complex. Obviously we have a playground,
we have kids. Um, so she, she knew what she was doing and she did it anyways. (···0.6s) So at
that point, I (···0.9s) called, I called the, the, the probation officer back. Uh, and he said, he
(···1.0s) said, yep.
He goes, that's his mom. I gave him the name of the mom 'cause I had to go look up the records.
And, uh, he said she is notorious for (···0.7s) covering for her son. And she was actually, he
(···0.8s) gave me the name of the, um, the detective that was on the case for her son when he
was, I guess under investigate, excuse me, under investigation, (···0.9s) and told me to call him.
And (···0.8s) so I called and through, through all this, the phone calls and trying to put all the
pieces together, (···0.6s) she had been hiding him and (···0.7s) had been hiding him from the
investigation till after he got released. (···0.7s) And (···0.8s) has been kind of just (···0.8s) the
way he has hidden his problems (···0.7s) through this (···0.7s) sex investigation. And he was a
very violent sex offender. (···0.5s) And so (···1.3s) I (···0.5s) didn't really know what to do.
I was, she was already living in the apartment. I (···0.9s) think she had lived there for three days.
(···0.8s) And (···1.3s) I (···0.6s) said, you know, I, I haven't seen the (···0.5s) guy. He's not here
now. (···0.7s) And so I (···0.5s) called her (···0.6s) and left her a message 'cause she didn't
answer the phone. And I, I, I (···0.6s) couldn't probably say it the way I said it on the phone, but
basically I told her that she knew she had lied to me about her son being a sex offender, or I
asked her the question, no, she did answer the phone.
It was another message I had left her before. And she called me back and I asked her, you know,
do you know who (···0.5s) so-and-so is? And she said, yeah. (···1.3s) And (···1.4s) she, you
could tell that she knew that she had, (···1.0s) she was in trouble, that she had lied about it.
(···0.6s) And (···0.7s) I said, you know, Mrs, (···0.8s) you know, bleep bleep. I said, (···0.7s)
you knew your son was a sex offender (···1.0s) when you invited him to stay here and register.
He, you allowed him to register his address here with his probation officer. And this is like a,
basically you gave, it is like giving candy to a fat kid. Sorry, that's probably really inappropriate.
But anyways, uh, I, I, (···0.9s) I told her, I said, you know what, you have (···0.5s) 72 hours to
move out of this apartment. I said, I'm gonna call the local authorities. I've talked to the detective
that was on the case.
And so I was very lucky that I, I was able to talk to the local authorities and to the detective that
had been on the case, and she had also given me fake id. And her name was actually not really
her name. So it was just this huge thing. It was such a learning experience, um, not a very nice,
friendly, fluffy learning experience. Um, but there are so many kids at that apartment and had
that probation officer not called me.
And had I not done some more digging, I, (···1.5s) I, I just, I can't even imagine how it felt if a
sex offender actually landed there and something would've happened to one of those kids. So
(···0.8s) again, any kind red flag (···0.6s) surrounding anything like that, you know, it's, it's
really good to check on that we were able to get her out. She did move out. She knew exactly
what she did wrong. I called my attorney, (···0.7s) he said, you know what, ask her to move out.
You know, (···0.6s) let's see what we can do to make sure that it doesn't have to be an ugly, long
drawn out process.
Um, and that was about time covid was happening too, so it was like double whammy. Uh, so we
were able to get her out. She moved out. She knew she had done wrong. Um, so between law
enforcement, the attorney, (···1.0s) she was worried enough that she was packed up and out of
there. She was mo she moved in in three days and she was out in three days. So we were very
lucky in that situation. Uh, so I think too, it's really important for, as a new landlord to make it
very, very known to your tenants, especially (···0.7s) when you, when they first move in.
(···0.9s) Authorized, (···0.7s) authorized people only can live in the house. Because if you have
somebody in there that you don't know what their background is, (···0.7s) you might have a sex
offender in there. I mean, hopefully that's not the case, but that's, it's really important and it's
very real. And I can tell you that in the last, (···1.3s) I guess year and a half, two years, I have
gotten more, um, calls or this coming up on background checks, the sex offenders, um, than I
have ever.

And I wanna say it's because housing's so short and obviously they, they need a place to live,
(···1.1s) teach their own whatever. But, uh, there's a definite need for housing. (···1.3s) But you
do that, you definitely wanna do your due diligence on your tenants and make sure that you're
not placing somebody who shouldn't be.
You need to, you, you are, (···1.0s) you should absolutely (···0.6s) be aware of the people that
are living in your, your housing and be protecting the tenants that, and the community that, that
they're around. So, um, so yeah, so red flags, very important credit checks. Um, (···2.3s) so
credit's a necessary evil. Um, things that I take a second look at student loans and medical debt.
Uh, I can't tell you how many, (···0.8s) how many people young, uh, more mature. I don't like to
call it old, uh, come in what you just did. I know, I know. I'm more mature, not old. Um, so
(···1.7s) student loans and, and medical debt, (···1.3s) I kind of feel like it's, it's really hard. So
when we get credit checks, (···2.0s) we look at their, we look at, um, school loans and medical
debt, (···1.7s) and if everything else looks good, we ask them to write an explanation because
sometimes they have really good jobs.
They, they have (···0.8s) really good income. Everything else is beautiful. They're like, the ideal
tenants have good references, everything looks good. But then they have this medical debt and
this, these (···0.6s) student loans. And you know, I went to school, I remember how much school
cost and you know, so we, we, we work with people and we asked them questions.
And (···0.6s) most of the time if you ask them those questions about their, their credit checks,
(···0.5s) they're good about it. And they're just like, yeah. Or they had a kid, they didn't have
insurance and they had a child that had a medical problem or their spouse did, or they did. And
so they have these outlandish medical debt, but you know, typically people are gonna pay for the
roof over their head. So (···0.6s) I don't know that I, I can't say that I've had (···0.8s) any issues,
uh, with (···0.8s) school medical debt, like looking at those and if somebody else is, you know, if
they've taken care of everything else, if they've car payments or if they'd had other mortgage
payments or you (···0.7s) know, whatever, they don't have any evictions on their records.
Uh, typically you're, I have not had any issues with people paying, uh, their rent. So, (···0.6s) so
I do, I do look at (···0.8s) credit checks, uh, and when they have school medical debt, I think it's
important to kind really look at those, don't just automatically go, ugh, you know, everything else
is great, but you know, whatever.
So when you're new, and again, like if you have four units or less, (···0.6s) you have a little more
leeway (···0.5s) in some of the discrimination and the F H A stuff. I think it's good to take a
second look at some of these. 'cause you could be missing a good renter and a good renter, you're
not, you know, if you can avoid that vacancy rate and the turnover, if you can get a good renter,
you know, I think it's worth taking a second look at some of this stuff.
So, um, I've seen huge medical debt. I'm like, oh my gosh, how could that even be possible? But
it, it absolutely is. Or people who've gone to school to be attorneys or, uh, you're, yeah, school
debt can get pretty high. So (···0.6s) anyways, real estate should've done real estate. (···2.7s)
Alright, sex offenders. Um, okay, I (···2.3s) am gonna kind of just read this, read the slide.
Um, you'll have the slide at home to, to go over to a person who's a registered sex offender is not
protected under state or federal law (···0.9s) that does (···0.9s) keep that in mind, even though
they're not protected under state and federal law. The f h a things are changing, um, whether
people like it or not, whether people think, you know, right or wrong, indifferent, whatever. Uh,
things are changing and (···1.0s) people (···0.8s) are really fighting for sex offenders to have
housing.
And I don't, uh, that's not gonna go away. So something you have to deal with. (···0.5s) When
the landlord discovers a potential tenant is convicted or register, or a registered sex offender,
they may be tempted to deny the application for that reason. And that reason alone, you cannot
do that. You cannot deny, you (···1.6s) cannot deny a (···0.7s) prospect from applying, even if
they want to pay the fee and get denied, you cannot deny them an application to apply.
(···1.5s) You must still prove the risk of the situation as you have a legal obligation to protect
residents at your properties, especially in multi-unit properties (···0.6s) from known risks or risks
that landlords should have been aware of. If you have a, uh, a (···1.8s) single family home
(···1.1s) out in the middle of a hundred acres in (···0.6s) Podunk, (···0.8s) wherever, and
(···0.8s) a sex offender applies, they have great credit, (···1.8s) no other criminal history, um, the
chances if you deny that person the right to live in that home in the middle of nowhere where
there's no other children, (···1.8s) you could, you could possibly get yourself in trouble.
So (···0.7s) you have to prove the risk. If it was in a fourplex where there were children in
(···0.8s) that same a hundred acres or whatever, and that sex offender wanted to live in one of the
four units, and yes, that would be, you could prove (···0.6s) that you had a legal obligation to
protect those other residents.
Just like I had a legal obligation to protect, you know, the, the other residents in our apartment
complex. But you cannot just use that as your sole reason to deny a (···0.8s) person housing.
Um, in 2016, HUD issued a guidance memo that advised landlords to never use arrest histories
alone as a basis of a rejection and to carefully weigh the facts around any conviction history
before using it as a basis, as a rejection.
(···0.8s) So again, it (···0.7s) cannot just be arrest, it has to be a conviction. Big difference. Um,
sex offender registry is a public database that anyone can check. And that is really true. You can
get on database, anybody can check it. Uh, it's there for you to, (···0.8s) to check anybody. New
landlords, one property buy properties, (···0.8s) a hundred properties, anybody can check that
database.
Um, if you wanna see if your neighbors are, anybody can use that. It's there for you to look at.
Um, so (···2.6s) how do you prove the risk? (···0.9s) So (···0.9s) again, going back to the story
that I was telling you about with the apartment, (···0.7s) when I found out, um, that, uh, we had a
sex offender that was trying to move in, (···0.7s) working with local authorities is really, um,
really good.
So, (···0.9s) you know, I'm gonna have to cut this off. I'm really sorry. We're gonna have to,
we'll come back and we'll come back. Come back and finish up this slide. Yep. This will be
completely fine. I'm gonna come back and finish up and more for you to look forward to. So
we'll come back and talk about it some more. (···0.7s)
(···2.0s) Hi there, and welcome back. Uh, I'm here with Christina Template today, and, uh, as
PIP has introduced already, she's going to be doing our property management class here. We're
gonna be jumping right into that, but I wanted to take a second because I'm probably gonna be
jumping in and out as well during this. Uh, you've already heard pip smacking me about the
technology aspect, but we all know that old grandpa couldn't do any of this anyway, so, you
know, it's, uh, it, it is quite, quite exciting to be here. We're, we're so happy to have Christina
teaching you guys this because they've done it, uh, from the ground up.
So we can show you how to do these properties, uh, individually for yourself or on a large scale,
uh, as far as the management goes. So, (···1.3s) I got into real estate investing in 2017. I'm just
gonna give you a little history of myself (···0.6s) and, uh, was working as a pharmacist at the
time. So I was working in a retail pharmacy and, uh, realized that a J o b, even if it's high paying,
is only one income stream. And, and that one income stream is, is not a, a great safety net.
So, uh, found my way into a real estate training, uh, with Mr. Pip. And, uh, now here I sit and I
did a lot of Airbnbs, that sort of thing. So property management is a big part of what I have done
since I started investing in real estate. (···0.5s) And, uh, we're really gonna take this to the next
level. Uh, we want to go through how we buy, hold, and then control. So Christina is gonna do a
great job bringing that to you.
Again, I just wanted to introduce myself, but I'm gonna turn it over to her and let her get started.
So, onto you, Thank you. By hold and then control. I think I like that. Right? Right. (···1.2s) So,
property management by hold. Now what, um, and Bradley, you are supposed to be the
millennial with the technology. What is going on? (···1.2s) Okay, so we're gonna talk about
managing your own properties at first. Um, at this point, um, you've, you've bought, you, you,
you were trying to decide whether you can manage (···0.6s) or if you need to find a property
manager.
And so that's kind of what we're gonna work through, is (···1.0s) to manage or not manage. Um,
I'm gonna say yes. Um, we'll help you figure it out. Just say yes. Mm, (···3.3s) there we go. Are
you, ma are you moving 'em for me at this point? So I don't need to do anything? Oh, oh, this is
good. Okay. So, so I guess as a new landlord, you need to ask yourself some questions.
Do you have time to manage your own properties? Um, it does take time whether you're trying to
find tenants, whether you're working on your house, um, you know, rehabbing, turning over.
There's lots of different aspects, um, on time when it comes to managing your own properties.
(···0.6s) Can you evict your tenants? If you can't evict your parents, your cousin, your brother,
your, you need to maybe think about going another route. Um, it's, it's important that you can,
you can do those things.
Evicting a tenant if you don't pick a good one. Um, can you follow the rules that you set for the
tenants according to the leases, um, we have leases for a reason. They keep you safe. They keep
your tenant safe. Um, liability that's important. Um, following those leases, being consistent.
Um, you don't wanna show any favoritism to one tenant versus the other tenant. (···1.4s) Can
you make repairs if it's necessary? I don't do repairs. Uh, like fifth asked me.
I'm not working on any air conditioners. Um, air conditioners are not my thing. Uh, so, uh, those
are the kind of things you need to think about. Um, can you find the people that can work on
those things? Rehabbing things, fixing things, (···0.7s) just any kind of maintenance things that
surround your, your rentals, uh, boundaries. Boundaries is a big one, especially in the
technological world we live in, whether it's social media, whether it's texting, uh, setting
boundaries is important.
Tenants will call you at all hours of the night. Um, if you let them, (···0.7s) they will find you on
Facebook and wanna be your friend on social media. Those are the kind of things that you need
to think about and how that's gonna affect your life, impact your life, uh, and, you know, impact
that, that tenant, landlord relationship. (···1.3s) So (···0.6s) how do you treat tenants as a
business and not as a friend? Um, so (···0.9s) am I willing to study no and stay on top of
legalities of state and local laws for landlord and tenants?
That's a big one. Just even recently, uh, trying to look at the different laws (···1.0s) for the slides
for this, this class. There's some things that have changed just in the last couple months that
(···0.7s) I didn't know, um, or not that I didn't know that, that are kind of shifting and changing,
that I need to kind of stay in the know now that we have some help and I'm not doing everything
myself. Uh, there are definitely some things that we need to start looking at some more.
So make sure that you understand that when you do this, you do have to stay on top of those
laws. Um, make sure you, you local laws, state laws, federal laws, and we'll get into more of that
as we go through the slides. Um, what makes a good landlord? Being transparent and honest, I
think being upfront, um, makes a, a good landlord. Uh, you want to make sure that when you
meet prospects, that you are very (···1.2s) transparent, that you tell them exactly what kind of
tenant you're looking for.
(···0.9s) Long-term tenant, clean tenants, uh, somebody who's gonna take care of your property.
So you want to make sure that you're as transparent as possible with them. Um, so that's good.
Uh, professional. You wanna stay professional as a, as a landlord. Being a good landlord is being
professional. Um, I also think being a good a good landlord means that your property is in good
condition.
Uh, don't be a slum. Lord, I, that's, I know it's a negative word, but I really do believe that you
can be a good landlord and still make money (···0.6s) and treat your tenants good, and have
(···0.6s) good properties that are in good condition (···0.6s) and still make the the profits you
want. (···1.0s) Being a good lawn landlord also means that maintenance is done. It's necessary
that it's done in a timely manner.
Uh, you know, emergency for somebody may not be an emergency for you, but being a good
landlord means when somebody's toilet's blowing up in their apartment, in their duplex in their
house, that you are taking care of that issue because it's (···0.6s) sanitation issue. Uh, so yes, so
being a good landlord, (···0.7s) it, it just integrity, like pip talked about, integrity is really
important. Um, so yes, we are striving to be good landlords so that we attract good tenants.
(···3.0s) So (···0.6s) for me, (···0.6s) I'm not doing maintenance to our places, not that I haven't.
Um, but, you know, as you start out, there's gonna be some things that you have to do because
you can't afford to do 'em. (···0.7s) It's more cost effective or, or it's an emergency and you have
to get over there and get it done. And, and there's just no other way, or you can't get ahold of
somebody. Um, but there are some people that you should have in your Rolodex as you, in your
Rolodex old school in your phone.
Um, Rolodexes, didn't know they existed anymore, but I saw that picture and I thought it was
really funny. Uh, so you should have a real estate agent, (···0.5s) insurance broker, um, this
whole list. So real estate agents can help you. They can actually bring you leads for tenants. They
will list (···0.5s) and put on the m l s, uh, that you have a, a vacant unit, uh, whether that's an
apartment, a house, a duplex, they can list that on, um, the M l Ss. (···0.7s) And usually they
have people that go to them that are from outta state, outta state.
People will call if they're transferring for a job, and they'll ask them if they know anybody that
has rental properties. So we get some of those referrals sometimes. Um, insurance broker,
obviously liability. You need to make sure you're covered. Um, that's important. I always on, on
the other side of it, for a tenant, I always make sure that I have lemonade.com. That's just one of
many, uh, that I can give to a, a prospective tenant to, to get some renter's insurance.
Uh, but an insurance broker's gonna keep, keep you safe and protected. An (···0.6s) eviction
attorney. Um, in (···1.0s) the very beginning, I, I did the eviction paperwork and the timelines,
and that was not my favorite thing to do. Uh, it, uh, it takes a lot of (···1.5s) precise, you can't be
wrong. (···0.9s) It is, um, it is something that would behoove you to get an eviction attorney, get
a good eviction attorney.
(···0.8s) Sometimes. Uh, opportunity costs, we'll talk about opportunity costs at some point. Uh,
eviction attorney, good to have. Keep 'em in your phone. Rolodex. Um, I have our eviction
attorney's (···0.6s) cell phone number, uh, in my, my, in my cell phone number, uh, office and
personal cell. (···1.2s) It's, it's just even nice to be able to call if I have any questions on the fly,
which we'll go over some of those issues, um, here shortly. (···0.6s) Your accountant. Um,
contractors.
(···0.7s) Contractors, that's important. Um, the plumbing, hvac, um, electric, if you have any of
those issues with any of your, if any of your rental properties. If you can't fix any of those
yourself or your, if your spouse isn't one of those things and can help you in the very beginning,
uh, your lender, (···0.5s) local community, banks, cleaning companies, um, cleaning companies
are, (···0.8s) oh man, good help is hard to find. It is. That's probably been one of, uh, our biggest,
uh, biggest issues with turnovers.
And even in our SDRs. Our short-term rentals is cleaning companies. Cleaning companies have
been really difficult to find people who do a really good job. New construction, cleaning down to
short-term rental, cleaning to turnover, cleanings. Uh, so find a good cleaning company. Very,
very important. Uh, you can clean that yourself in the very beginning, you might do that, but just,
just remember that when you bring in a good tenant, you wanna make sure that they don't open
the evidence disgusting.
Or, you know, (···0.6s) just the fans are full of dust and dirt (···1.0s) and opportunity costs.
Again, you know, are you, what are you losing by doing that yourself? Uh, we'll get into more of
that later. Uh, virtual assistants, uh, this is something that later on, uh, you might be interested in.
Virtual assistants are great. Uh, they can do all your social media stuff. Um, I'm a little on the
dinosaur side. I don't like doing social media. We have somebody who takes care of all of our
social media.
They can (···1.1s) deal with all the ss, e o and all the different things that you have to do to get
on top in Google. And (···0.9s) it's, it's really nice to have them do that. (···0.6s) I know that you
can spend a lot of time on social media. I know employers complain about employees being on
social media all the time. Uh, it's just, I would rather have the people that work for us, not on
social media, taking all those hours on social media. 'cause it does take up a lot of time. So
virtual assistants, uh, you can get 'em in the us We have one here, actually here locally.
(···0.7s) So we have had some really good luck with that. They've, we've had some promising
leads come from the virtual assistant and they can, depending on how you set your contracts up,
they can do some other work for you too. (···1.2s) And maintenance, we kind of went over that
plumber, electrician, hvac, um, have more than one, two, maybe a, a third backup. (···1.0s) Just,
just so you know, you have somebody, especially on those holiday weekends. 'cause inevitably
you're gonna get a phone call on a holiday weekend.
Lawn care, lawn (···1.8s) care, (···0.5s) common areas. If you have in the beginning, if you just
have a single family home or a duplex, this might not be an issue. But if you get into bigger
properties, common areas, you will have to have somebody who takes care of lawn care. I
(···0.8s) personally like to work lawn care into (···0.5s) rent. Um, I like all of our properties that
look at all the time. My husband and and I have gone back and forth on this and, you know,
we've tried it and not tried it.
Uh, lawn care is some, we have to take care of properties regardless that, you know, just land
that we have to have mowed. Um, we've done it in-house, we've farmed it out. So lawn care, it's
always good to have somebody (···0.9s) just in case, uh, pest control. Hmm. Bed bugs and
(···0.8s) spiders and all sorts of stuff. So, pest control, you definitely want pest control, uh,
termites, (···0.7s) there's all sorts of reasons. You definitely want pest control mice. Uh, there's
different options you can do if you don't wanna pay for pest control.
You, you can go to the farm stores and, you know, there's different variety of products you can
get. But pest control, even if you just call them (···0.6s) and (···0.9s) ask them for advice, pest
control is, is a good one to have in your, in your, in your Rolodex. (···2.7s) Next slide, Bradley,
please. Thank you. (···1.1s) So, opportunity costs the definition of the opportunity cost, the
potential benefit that is given up (···0.5s) as you seek an alternative course of action (···1.1s)
when you decide to pro pursue a college degree.
Your opportunity cost would include the four years potential earnings for gone. I actually use
this slide 'cause I thought it was kind of funny 'cause my husband and I go back and forth on
higher education. Um, but anyways, (···0.8s) opportunity costs. If you're working and, you
know, you can't afford to really take the time off and you just started out, you know, (···1.4s) it
might not be feasible for you to take time off work.
You know, if, if you, (···1.4s) if you're further along in your, in your rentals, uh, you, it might
cost a lot more for you personally to take care of that job versus hiring it out. You know, for me
to go mow the lawn (···0.8s) wouldn't be (···0.8s) one, probably very pretty or two. Um, it, it's
not the opportunity loss for me to take my time to go mow the lawn. Now, if I had to, I would,
but it's, it's an opportunity loss.
Uh, so you have to look at those things. (···1.5s) For Winston to go mow the grass is a huge,
that's my husband. Um, but for him to go mow the grass or to (···0.6s) go plunge a toilet is not,
it's an opportunity loss. So we have to look at the, what it's gonna cost us, what we're giving up,
um, instead of calling in a sub or, or a third party person, or whether you hire, you know, an
employee, you know, to go do some of those things. So always look at your opportunity costs,
um, whether you do it yourself or whether you decide it's time to hire somebody else.
(···2.7s) Okay, so I guess at this point, I'm just assuming everybody's got their own, their own
unit or we're there now what, what do I do with this property? (···0.9s) Hopefully you have it
cleaned up (···1.0s) by a professional cleaner, or you've done a really good job yourself. Um,
you're gonna advertise for a unit and I suggest that you do this before everything is done.
Um, now if it's a, if it's a hot mess and, and you know, there's walls down and you're mid rehab,
maybe not, um, but you could start advertising your unit before it's completely finished. Uh,
there is (···0.8s) all sorts of different ways you can advertise nowadays online versus traditional
social media is we track the way that we get our leads. Social media, (···1.2s) so Instagram,
Facebook, Facebook, marketplace, those are our main lead sources along with Turbo Tenant.
(···1.3s) They've been amazing and they're all free. Um, so we really utilize those. Zillow used to
be free. Uh, I think for your first, I think for your first one, now it's free. After that you have to
pay a fee. We don't use Zillow anymore. Um, Craiglist, I'm not a fan. Um, our last time that we,
we advertised on Craigslist. We had actually somebody hijack our listing, (···0.7s) and, uh, we
ended up with the police (···0.5s) at our, uh, office arresting, um, him, and then found out that
they had actually re-rented, so sublet, whatever you wanna call it, the house to somebody else.
And (···0.6s) it was, they, they told these people that it was their, their home. So it was, uh,
Craigslist is not our friend. Um, it might work for some people in different areas. For us, we've
kind of steered away from Craigslist. (···0.7s) So there's different, there's all sorts of different
ways that you can advertise online.
Uh, I think that with all the people, the demographics and people moving and coming into
(···0.7s) different areas, a lot of people are using the online presence for advertising. And so you
get a lot of leads through that. Then you have your traditional, um, your traditional ways. You
got your newspapers, radio, tv, grocery store boards, word of mouth, uh, real estate agents. That's
kind of been something that people have done for a while as far as sourcing, um, and advertising
for sourcing leads and advertising for your units.
Uh, newspapers. We don't use radio. (···0.7s) We have not done tv. Uh, not, haven't done that.
Grocery store boards, we have done that for our apartment complex in South Pittsburgh. If you're
in a smaller town, sometimes that works (···0.6s) really well. Word of mouth (···0.6s) is a good
one, especially if you're in a small town. Um, real estate agents, uh, I have had really good luck
with real estate agents, especially for, for those people that are relocating from outta town.
So, and they're, they're good tenants, they're good leads. So contact maybe a real estate agent,
have a couple in your, in your Rolodex so that you can let them know that you have rentals. Uh,
they will reach out to you and ask (···0.5s) for any client that gets referred to them. So it's good
to build those relationships. So we really encourage building relationships, whether that's
(···0.7s) with contractors, with real estate agents, because those can all, all be sources of
advertising.
Mm-hmm. So, (···0.8s) so, so those are, that's what we use. We use most, most of our stuff
comes, um, from online sources. Like I said, social media, Facebook, marketplace, turbo tents
free. So, uh, I would definitely encourage to encourage that. So (···0.7s) that would be
advertising for your unit. So then your leads, (···0.7s) this is so important.
(···0.6s) Now, when you're starting out, you might be working full-time, but it is still important
that you reply, reply, reply. I cannot stress that enough. Um, these people are going online.
They're going to apartments.com, they're going to, uh, truly, they're going to real, they're going
to all sort. Um, hot apartments are hot pads, uh, Zillow, they're going to all these different online
resources and they're applying (···1.0s) all over the place.
They're, they're looking for something. So (···0.6s) the first person that they get to the, the first
person that calls them back, the, whether it's text, email, whatever it is, they're gonna be the one
that gets that lead. That the, (···0.8s) the availability for rentals right now, um, at least in our
area, is very, (···0.7s) very scarce. (···0.8s) And so people, you know, the second they get a
phone call back, they don't want, they don't want that, that, uh, housing to go away. So they,
(···1.0s) they're on it.
Um, for us (···1.0s) in this area, we probably get a hundred leads for one unit as whether it's
single family, whether it's a duplex. (···0.6s) So (···1.0s) reply, reply, reply. So if you leave it for
too long, whether you have a family member, you know, reply with something that says, or, or
you can (···0.8s) have a friend help you reply and say, you know, we got your message. (···0.6s)
We'd be, we're, we'll get back to you after whatever time.
However you need to make that first contact with that lead. Make sure you get that first contact.
It could be an auto, an auto email. It could be a, okay, I need to take a 15 minute break at work
and so I'm gonna talk to my supervisor and, and make sure that I can take my 15 minutes at
whatever time. Or maybe you can, you know, talk to your boss and say, Hey, I'm, I've got this
unit, I have to rent. You know, do you mind if I take my 15 minutes for a few minutes here and
there and, you know, text these leads back.
However you need to do that in the very beginning. (···0.5s) It's really important. I can't stress
the importance of replying to your leads. Um, most prospective tenants, they expect a reply
within 24 hours in these times with technology, text messaging, oh my word in two minutes,
(···0.7s) instant reply. Um, I would suggest it be explicit in your posts, um, about your
qualification criteria. (···0.9s) The reason why is because you're going to get better leads.
Um, so (···0.5s) the screening process (···0.8s) will be a lot easier for you. Um, if you price your
rental, if you price your rental well and focus on, (···0.7s) focus on using these ways to advertise
a rental property, you'll likely find (···0.6s) tenants quickly and fill vacancies faster. Time is
money, literally. Uh, so if, if your rental's priced right, (···0.7s) you get back to people properly,
quickly, um, you have all the criteria on there, you know, time is money.
The more, the longer you wait, you know, then there's a screening time, there's, (···0.9s) there's a
process to, (···0.6s) from lead to (···0.9s) application to approval. So you wanna make sure that
you, (···0.7s) you know, you, you do it right. You make sure that you contact them, you get that
process going, um, because time is money and the longer you wait is less rent you're bringing in.
So (···0.7s) get 'em in there and, uh, make sure you get people called back.
Um, leads are so important in South Pittsburgh. It's an apartment complex that we have that's
about two hours away. It's about 30 minutes outside of Chattanooga. Leads are not as plentiful.
Um, and they moved on when we get a lead, if we don't call them right back, they've moved on
to something else. And, you know, they don't, we don't get a hundred, 120 leads for the
apartments over there. And so we really have to (···0.8s) be mindful that we call those leads back
right away.
Um, and typically when we call them back right away, uh, we good chances are that we convert
'em the conversion rate for, that's pretty good. So, um, reply, reply, reply. (···2.4s) So qualifying
prospects and tenants, um, we don't wanna call it stalking, we're gonna call it research. Um, but
qualifying, qualifying, qualifying (···0.9s) so important.
Um, it's gonna save you some headaches. Um, a lot of headaches. It's gonna save you attorney
bills. Uh, it's gonna save a lot of bad taste in your mouth and we don't want you to have a bad
experience. (···0.6s) So (···0.9s) I have some pre-screening. Can (···0.7s) I have you change it?
Thank you. Um, so pre-screening, screening questions, um, this will help you (···1.4s) in time as
far as showing people for tours, your, your unit, whether that's, you know, you having somebody
else do it, whether that's you doing it yourself, (···0.9s) whatever, you having to have somebody
do it for you because you're at work.
(···0.8s) But all these questions you wanna make sure, again, you're getting a good lead. So we
ask pre-screening questions before we even allow somebody to tour the properties. Um, one of
the first questions we ask is what date they'd like to move in. So if it's ready (···0.7s) the first of
the month, but they wanna wait two months to move in, we let them know we can't hold the
apartment. So what date would you like to move in? That's a, that's, that's a good one because
(···0.7s) I haven't asked (···0.7s) and it has gotten me in trouble in the very beginning.
So that is definitely a question you need to ask them. Um, how many people will be living in the
household? You'll be surprised if you do not ask that. (···0.6s) How many people they will try to
move into your unit or your house or your apartment. Um, so ask the question. It's better to know
up front and so that they know that you are aware that you're, you're looking, (···1.0s) you will
definitely weeded out the people that are trying to get in, maybe under the fly, some other people
that won't be on the lease 'cause they know that you're checking.
They want, 'cause you're asking how many people are gonna be in the house, (···1.0s) do you
have pets? Um, so this goes back to the assistance animals and we will go back and talk about
that. Um, an assistance animal is not a pet. So technically if you ask, do you have pets? They can
say no. Um, we'll get into that later. But do you have pets?
That is always on the top three of my questions. Uh, so if so, how many, what kind, (···0.7s) how
old are they? Are they spayed and neutered? (···1.1s) We (···0.9s) have a policy not to take
(···0.7s) animals that are less than a year old and they must be spayed or neutered. That's our
policy. Uh, there's, you know, a list of dogs that, um, are frowned upon. The city doesn't like pit
bulls here locally at our apartment complex at the city.
Uh, they don't do pit bulls there either. Uh, nothing against the breed. It just is what it is. And so
we just put that all out there in the very beginning. That way we don't waste our time. They don't
waste their time. And nobody's mad when they get there and we tell 'em, oh, (···0.6s) you know,
by the way the pit bull in your car won't be allowed to be here. So we try to just again, be
transparent, uh, put that out there to save our time and their time. (···1.3s) Again, time is money.
(···0.9s) And then how long have you lived at your current address?
Uh, that one is kind of hit and miss. I think (···1.3s) sometimes they'll, sometimes they'll tell you,
sometimes they won't. They'll lie about it. Maybe stretch the truth, whatever you wanna call it.
Um, and then your estimated month, uh, monthly income, you wanna know that 'cause you
wanna make sure that they qualify. Um, for the rent, (···0.6s) whether it's two and a half times or
three times the rent, depending what your criteria is, you just wanna make sure that they can
afford to live there. Um, would your current landlord give you a good recommendation?
(···1.5s) So myself personally, I feel like, huh, recommendations. You can give anybody a
(···0.9s) anybody a phone number and a name, and they can be your landlord. So again, do your
due diligence (···1.0s) and make your phone calls, whether it's to job, you can call the, the
recommend the landlords and the personal references, (···0.6s) but just (···0.6s) do your
homework on the prospects. Uh, it is, (···1.0s) it is definitely something that you'll be thankful
you did later.
So, (···0.6s) so you can ask them (···0.5s) to give you, or if they, if their current landlord would
give them a good recommendation. I don't know why anybody would say no. Um, I don't know
that I've ever had anybody tell me no. Uh, I don't think in all these years I've ever had anybody
tell me no. (···0.6s) So, but ask them, um, then they know at least you're looking, uh, to talk to
their, their current landlord perhaps.

(···0.9s) And then have you ever broken a rental agreement? I have asked that. And people
typically have been pretty honest. I always tell people, I'd rather them be honest with me than me
to find out something later. That's one of the other things that I do say to them when I talk to
them or, you know, terrible say, who helps us on the property management? Um, end of what we
do. Uh, there's been times that people have said yes because they've moved because of a job or,
um, they (···0.8s) couldn't afford where they were living anymore.
I mean, people have been honest about that question. Uh, have you ever been evicted? That
(···1.5s) one is kind of a, (···1.5s) if they've ever been evicted, that's just a policy for us. We
won't rent to somebody who's been eviction if they, if they've had an eviction on the record. Uh,
I don't know that I've had somebody tell me I've been evicted and I, (···1.0s) I, I can't say that I
recall that.
So it will show up on their background. Um, if somebody has been evicted, it's gonna show up
on their records. Um, when you pull their background check credit checks. Um, so (···1.5s) that's
definitely something I ask. If they're, if they're truthful, you know, great, you know, I, that is
something that is part of our criteria and we let them know ahead of time that evictions are
something that we can't work through. Uh, then (···0.7s) issues with their background check and
credit check, we ask them just ahead of time.
Do, (···0.7s) do you think there's gonna be any issues with your background or credit checks?
(···0.9s) That is just, we just wanna know that they're gonna be forthcoming with us. Uh, really
it's kind of a judge a character thing. We want to make sure that they're transparent with us
because we're trying to be transparent with them. (···0.9s) Most people are pretty forthcoming on
that. I mean, we've had some people who've said, yeah, you know, I have, (···0.8s) you know,
(···0.7s) drug charges or domestic violence charges, or I (···0.9s) have a (···0.6s) 385 credit
score and I'm, (···0.7s) it's, they will actually tell us that.
Uh, which, you know, I mean, we asked a question and I I appreciate them being honest. Um,
that one actually, people are really honest about that one. I think probably because they don't
wanna lose their application fee. And that is one of the other reasons why I ask that question is I
don't wanna take somebody's money for an application fee if I know that they can't pass the
criteria because I don't think that's that's right.
Um, so we do ask, (···0.6s) not just for, because we wanna save our time, you know, save their
time and money not giving people tours. It's not just that, but it's also, you know, we're not taking
a hundred applications to, to make money off of people because we know they're, you know, we
know they're not gonna pass our criteria. (···0.9s) It's, it doesn't seem (···0.8s) very good to it. It's
just not right to take their money. (···0.6s) So (···1.0s) recent bankruptcies, (···0.7s) so (···0.8s)
we ask that question.
Um, I'd say probably half of 'em tell us the truth. Some of 'em do, some of 'em don't. (···1.3s) So
(···0.7s) that comes up. It, it comes up in their credit check. That's something, um, it's kind of
been case by case for us recent bankruptcies. It, (···0.7s) we asked them to explain, um, their
bankruptcies and give us a chance to do that. Uh, smoking inside and outside, uh, that is
something that all of our properties are non-smoking.
(···0.6s) We're good with smoking outside, but we wanna know if there's, if there's smoking or
or non-smoking. Uh, there, there actually is. There, (···1.5s) there is actually. You can't actually
ask somebody if they're a smoker anymore. That's something that you can't even advertise and
ask them anymore. I (···0.6s) guess it's against the rules now. I'm, I'm not (···0.7s) quite sure
that's just recent too. Um, but anyways, asking these questions is gonna save you a lot of time
and energy.
Um, and you will get a ton of inquiries and if you do, you do not wanna give a hundred tours. If
only 10 of those people qualify, uh, it's gonna cost you a lot of money and you're gonna have a
lot of upset people if they don't qualify and you have 'em come out there and they're still not
gonna qualify. So anyways, pre-screen, pre-screens, pre-screen before you set appointments and
uh, we're gonna wrap it up (···0.8s) and we'll come back to you with another video soon.
(···2.0s)
(···3.5s) Hi everybody, and welcome to our short-term rental class. My name is Bradley, uh,
here at Pip's Path with Joe Lamb and Brent Trotter. These guys are going to be helping lead our
short-term rental class. They're going to be your instructors, uh, because they've been out there
and they've done this business. Uh, I am a short-term rental investor myself. That's kind of how I
got started in this business.
So this training specifically, uh, or, or this strategy, I should say, is very specifically near and
dear to my heart. Uh, and it it's a way, and we discuss it as, as making and being able to create
a much higher cash flow, uh, than traditional rentals. So we're gonna look at short term rentals
in in many different ways. Of course, you, you'll hear online now about Airbnb, V R B O,
HomeAway, and, and that's kind of the hot topic, but we're gonna get into other ways of doing
short-term rentals as well.
We're not only gonna talk about how we get them, but we're gonna talk specifically about how to
manage them and also different areas that we can service different customers. So you're gonna
hear Joe talk a lot about, uh, how he can do corporate housing through short-term rentals and
things like that. And it's all very exciting, very different. But we want to show you that no matter
how you, uh, uh, want to do a short-term rental business, uh, there's certainly a, a good way, a
(···0.7s) and a not so good way to do it, because we also shift into being in the hospitality
industry here a lot.
And, uh, so again, uh, knowing that we're, we're really working hard for good customer reviews
and, and that sort of thing, a lot more can go into, uh, how we set up these type of properties
because there's a lot of ongoing considerations. (···0.7s) Now, the cool part about that is we
want to build systems, uh, to, to help us get through, uh, and deal with all these ongoing items
at, at our short-term rental properties that may be more significant, uh, than with a traditional
rental.
Uh, so we're gonna talk a lot about that too, and, and building those systems systems. Now,
there's a couple things as, uh, we get started here, just like any of our other, uh, strategy
classes that I'm sure some of you have already taken, um, we kind of begin every class going
through a, a little bit of a framework or a, a mindset, um, kind of accountability, if you will, so that
we understand kind of the, the basis and, and reason for how we're going to teach this strategy
and how we're going to implement it.
So, (···0.9s) as we get started here, I'm gonna go through these, these beginning slides,
(···0.6s) and, uh, basically I gotta start with the, the disclosure. So I'm just gonna read through
this real quick for you guys. Um, please, please try and enjoy this as much as you really can.
So, uh, the disclosure, the educational training presentation provided does not qualify students
for employment. The company's products, including but not limited to training, excuse me,
(···1.4s) recorded content mentorship, coaching materials and emails are for educational and or
illustration purposes only, and are not, and are provided with the understanding that the
company is not engaged in rendering legal, accounting, or other professional opinions. (···0.6s)
Investing has inherent risks.
Any decision to invest in real estate is a personal decision that should be made after thorough
examination and due diligence, including a personal risk and financial assessment. Results are
based on the individual may not be typical. The education we provide, the strategies we
described take a commitment of time and effort that do not guarantee any results in any
timeframe. (···0.7s) All contracts, forms and letters contained herein are provided for training
purposes only. The provider does not assert any warranty express or implied as the legal effect
and or the completeness of the contract forms and letters provider hereby this claims any and
all liability in respect to their forms.
The provider suggests that you contact an attorney to ensure that all the contracts, forms and
letters are modified to meet the laws of your state. Uh, you guys have always heard about those
rules of investing. We'll get to that very shortly, but always be legal. That's all we're going for
here. So, uh, we're not attorneys, we're not financial planners. You need to contact, uh, your
professional, uh, individuals that you have in that, in that sense. Uh, but we are speaking from
our own personal experiences, uh, in these strategies.
Uh, I would like to begin by welcoming you guys and, and congratulating, uh, you on taking the
next step and furthering yourself. Um, it's obviously very difficult to, uh, to (···0.5s) go and, and
decide to continue to educate yourself. And, and I'm sure many of you guys watching this video,
um, may be a, a a young age where you haven't had a lot of higher education.
There may be some people on here that have had so much higher education, kinda like myself,
uh, that they, uh, can't believe that they're trying to learn something else new. Or there could be
people on here who are almost at a retirement level and just wanna learn a new way to invest
and do business. So wherever you, at, wherever you're starting, uh, I just say congratulations
on committing to, to learning something new and, and furthering yourself. Uh, that being said,
(···1.0s) as you go through this training, um, remember that a lot of these concepts may be new
to you.
Uh, if you haven't yet heard of a sandwich lease option and, and how we can use that, uh,
something similar to that in an Airbnb strategy, um, it's not going to necessarily be very easy to
understand, and that's why you're watching a recorded video, because if you need to rewatch
something, you can do that. Uh, you know, you don't have to memorize this stuff the first time
around.
Uh, and some of it is a little bit more detailed and complex that you may have to listen to it a
couple times through to truly get that understanding. So (···1.0s) knowing that, um, again, allow
yourself the, the (···2.0s) freedom, the don't beat yourself up over the fact that, Hey, I'm having
a little bit of a hard time understanding this. That's why we're here. We wanna be able to answer
your questions, the recording's here so you can go back, re-watch, uh, all that sort of thing.
So don't beat yourself up. Remember, it is a, a (···0.7s) ongoing journey and, and you're
learning a lot of new and sometimes a little bit confusing things (···3.6s) as we talk about any
kind of (···0.7s) investment strategy, whether it's wholesale, mobile, home parks, commercial
investing, land development, property management, any of these type of things, (···1.1s) we
always talk about having a (···0.7s) big why.
So your reason why, what are you going for? (···0.7s) And and we discuss this a lot and
(···0.6s) we talk to students because at first many people think it's money and, and people are
chasing money. Well, if I just had more money, uh, then X, y, Z would be better in my life. And,
and ironically enough, money is, is never a big enough why. (···0.9s) It can be money for
(···0.5s) retiring my parents.
It can be money for making sure my parents don't have to go into a nursing home. Those
reasons why are motivational, but it can't just be for money, right? Uh, if you want to travel the
world, if you want to be able to (···0.7s) volunteer every single week, how many people with a
nine to five job can volunteer every week? (···0.8s) It's very difficult. But many people love to
volunteer. Well, if you have money coming in passively through real estate investments, you can
spend your time doing what you want.
And, and that's really why your reason why has to be something very big. Uh, we say, if it
doesn't make you cry, it's not big enough. Um, I'm very fortunate, uh, in my early thirties to be
able to spend my time doing what I want, um, creating that financial freedom through real
estate. My wife and I get to spending our time with each other. I don't have to spend 40 hours a
week at somebody else's business making sure that my, my boss was getting paid, uh, taking
time away from, from my family, right?
I live down here in Florida at the beach. I wanna spend a lot of time on the beach. I don't wanna
spend a lot of time going to work for somebody else. And, and so obviously it (···0.6s) having a,
a a big reason why is, is going to be (···0.9s) necessary, uh, to make sure that you're gonna do
what you need to do. Um, real estate investing is, is what we call a rollercoaster.
We're gonna get to the emotions of the market cycle here shortly. But you know, as, as we look
at this, um, there's gonna be days where you think, man, this is really difficult. I'm really not
understanding something. I'm having a hard time. My offers keep getting rejected. And, and
you're gonna question yourself. We've all been there, especially before you do your first deal,
'cause that's always your hardest. Um, but by setting goals for yourself, um, and including
timelines, you are going to see that process work a lot better, right?
So (···0.9s) we say that the accountability and the consistent effort, uh, along with support, will
help you to realize those dreams faster. Uh, by this time you've heard (···0.7s) somebody from
our company, whether it's Pip, himself, myself, any of our other partners or mentors or trainers,
uh, express to you that it's a six month process to do your first deal, (···0.6s) right? We don't say
that this is a get rich quick business because it isn't, you can't even close on a property all that
quick, right?
I mean, you've gotta wait for the title company. This is a multi-week process, even if you're
doing something quickly in real estate. So, uh, it, it's not a get rich quick scheme. It is definitely
(···0.5s) a, a (···0.7s) long-term, uh, situation, a long-term investment, if you will. But what we're
looking at is, um, a two to five year process to to, to create your financial freedom. And, and
over that time, you're gonna have to be able to remind yourself, I keep it right in front of me on
my wall here at the house.
You can see all my stuff hanging up on the wall. Uh, it's almost like my vision board, whatever
you want to call it. I'm a visual person. So I like to be able to look up at those items and, and see
that, uh, anytime I'm having a hard time. So keep it in front of you. (···0.8s) Make sure it's a part
of, of (···0.7s) your everyday life, um, because you're gonna need that motivation. Uh, and
some of you guys, I mean, when you are first starting out, myself, I was working full-time when I
first started as a real estate investor.
So I had to, uh, use kind of my free time from work (···0.8s) and (···1.4s) do more work. Uh, and
nobody necessarily wants to hear that, but it was coming home from those long shifts. Uh,
knowing that I wanted to make 20 offers before I went to bed, that (···0.9s) I didn't, I knew I had
to wake up and go to that shift the next morning.
So I came home and made this 20 offers because I wanted to be able to have a day where I
didn't have to wake up and go back to that nine to five. So, again, remember to keep that, that,
that reason why I'm in front of you is so that you always keep pushing and that's what's gonna
help you find your success. (···0.8s) Finally, the last thing is, uh, I would definitely take the time
to assess your own personal financial situation, um, because that's gonna give you (···1.4s)
answers to what potential resources you're going to have in your investing career as you start
out, uh, or from the situation you are currently in.
Maybe you have a couple properties, um, but because you're leveraged into those, you can't
leverage into anything else, right? So maybe we've got some equity there, but we can't use our
credit right now. Um, but taking the time to assess your own personal situation is, uh, is going to
be very big, because you need to know kind of where you stand, is there any work you need to
do, um, that sort of thing. Okay? (···1.9s) So we've, we've kind of been talking about, you know,
your reason why and, and knowing your own, uh, personal financial situation, et cetera.
Um, because we talk about this for our business planning purposes, right? So how are we
gonna write any kind of business plan if we don't kind of know where we stand and, and why
we're standing there? So once you've kind of got that in your head and you kind of know your
reason why you know where you're at financially, um, this is where we start writing down our
goals.
And if you're somebody with none, none of your own money, none of your own credit, um, then
be realistic with yourself, right? We're gonna be doing some creative deals. If you haven't taken
that fi creative financing class, I mean, that is something you definitely need to put into your tool
belt because no matter what kind of real estate we're doing, creative financing always rules. But
if we're somebody that can't use any of our own money in our own credit to get started, then we
definitely are gonna be needing to get creative. So maybe your goal is that I want to be able to
get two new properties this year using lease option strategy to then turn them into a, a short
term rental, right?
If I have none of my own money not to own credit, that makes a lot of sense. Now, if I'm
somebody who has a 7, 8, 9 (···1.4s) figure retirement, and I want to get a better return on my
money through self-directed IRAs, then yeah, we might be able to to, to move some bigger
money a little bit quicker, uh, and get that involved in the short term rental business.
So (···1.0s) again, after we've, we've kind of taken that assessment of ourself, uh, now we want
to kind of put that plan together. (···0.5s) And you always wanna write those goals down.
(···0.7s) And the reason is, is (···0.8s) you hold yourself accountable. If you put it into writing,
and I don't know what the statistic is, but it's, uh, uh, a majority of of goals are never, never
realized unless they're written down, because you need to be able to look at it.
You need to be able to go back to it. Uh, and truly, if we ever miss a goal, then it gives us a way
to, Hey, we, we thought we were gonna be able to do this in six months. It didn't happen, so let's
review where it went wrong. Um, that's also, it says on here is why we revise them as
necessary, because your goals are also going to change. Uh, so as your investments continue
to grow, your investment strategy will continue to grow and it will change. So, uh, this is
something that I know my wife and I, uh, we revisit kind of our goals, definitely on an annual
basis, kind of like, I guess anybody would.
As you, you turn in the new year, you, you kind of think about where you want to go, but
(···0.5s) realistically, it's almost quarterly that her and I sit down and, and kind of look at, okay,
where, uh, where's our business headed? How's things going? Are there things we need to
trim? Are there things we need to add? That sort of thing. And, and by keeping that in in our
head, uh, we're keeping our business very active, uh, making sure that we don't miss anything,
making sure that we're staying up to date.
Uh, we don't want anything to become stale. Obviously, being in the short term rental industry
for most of our investments, uh, that's a very ever changing, um, strategy right now, uh, through
(···0.9s) not only a pandemic, but also through major government changes and, and all sorts of
things like that. Short-term rentals can, can definitely face a lot of, of different, uh, different
scrutiny and, and it's something that, you know, we have to be on top of.
So we are always adjusting our business plan based on what's going on within that industry.
(···2.6s) We talk about having smart goals. Again, this kind of goes back to that business
planning, but we want specific goals. Uh, we want measurable goals. Again, we want attainable
goals. So where are you starting at, uh, and what is a realistic position that, that you see
yourself in over time?
And, and if you're having a little bit of trouble with this, this is where you can reach out to your
mentor. Uh, reaching out to your mentor and having these type of conversations, um, is, is,
(···0.9s) I would say for some it is gonna be eye-opening. For some it's gonna be refreshing.
Um, but having somebody who's been around this industry and understand and say, Hey, you
know, based on where we're at, (···0.8s) this looks like, uh, a, a very good path for you, uh, is
what we really want.
And, and doing that through smart goals that are, are (···0.9s) time bound (···0.6s) also gives
us, that's how we can measure them, right? So we give ourselves that timeframe, uh, and if it's
realistic, then (···0.8s) again, if we don't hit it, it gives us something to go back to and, and look
at so that we can change our system. So having smart goals like that allows us to grow, allows
us to fix things that, that we aren't doing successfully. (···1.7s) Um, next is, and, and this is, uh,
Pip's, one of Pip's most, most favorite ways to, to talk about money and, and wealth and
financial freedom.
And it comes from, um, Uh, Robert Kiyosaki actually. So, uh, the author, rich Dad, poor Dad,
and the Cashflow Quadrant, but he talks about the difference between, um, the types of income
that we can have.
(···0.7s) And if you look on the (···0.5s) Cashflow Quadrant here, you can see that (···0.5s) on
the left side we have, uh, uh, employees and people who are self-employed. And on the right
side, we have business owners and investors. (···1.6s) Now, we look at this and, and it shows
you there that 95% of the population falls on the left side. So 95% of people are either an
employee or self-employed.
(···0.8s) So if we're an employee, we are trading time for money. (···1.3s) Now, (···0.5s) you can
be a very well paid employee, uh, you can be a (···0.5s) very well compensated employee with,
with all kinds of, uh, perks and things like that, but at the end of the day, you are still trading time
for money. (···1.3s) And, uh, I used to be a, a retail pharmacist.
(···0.8s) And so when I would, would (···1.0s) go into the pharmacy that I managed, yes, I would
make a large paycheck, I was salaried, they would help me with some other things, uh, as far as
perks go, but at the same time, they would stop all of that immediately if I stopped giving them
my time. Uh, so there again, it's, it's (···1.7s) not that you can't make money that way, but you
still have to trade your time for that money.
(···1.0s) Now, you'll see a lot of people who say, I don't ever want to be, uh, an employee. I
gotta be my own boss. And so they're gonna start their own thing, and then they're selfemployed.
Uh, the issue that we see is most people that are self-employed, (···0.6s) their most
common statement is, (···0.8s) if I want this done, I've gotta do it (···1.3s) myself. Right? Or if I
want it done right, I've gotta do it myself. And, and the issue there becomes that it's always, I I I,
(···0.9s) and if you are self-employed and every problem has to be fixed by you, uh, it doesn't
sound like you are going to get many days off.
And, and what are we talking about here? What do we want? (···0.6s) Right? We talked about
our reason why we talked about all this, because (···0.7s) we don't want money. We want time,
right? Because time isn't money. Time is actually everything. (···0.8s) And that's where people
who are self-employed go wrong, is they think that they have to do everything themself.
Uh, so again, (···0.6s) if you have your own, um, if you are a realtor, right, you're self-employed,
you're doing your own business. If you aren't out showing and selling houses as a realtor, you
don't get paid. (···1.0s) And, and if you're not listing homes, then you're not gonna get paid,
right? Uh, so (···1.0s) where we see the shift, um, is from when somebody is self-employed to
then becoming that business owner.
(···0.8s) And people say, well, what's the difference? The difference is a business owner can
walk away from their business for a year, (···0.7s) and when they come back, it's in better shape
than when they first left. (···0.9s) And the only reason that that can happen is because a
business owner has trust and has systems. Now, we also would like to say that that business
owner also has support, uh, because they've got somebody who's, who's helping them to, to do
that and run that system. So they trust somebody to support their system.
(···0.7s) And this is where 95% of the wealth is, right? So we've already talked about the
disparages about this sort of thing, but we say 95% of the population is, is on the left side. Uh,
so that means there's only 5% of people who are, who are these business owners or these
investors, but that's where 95% of the wealth is. (···1.3s) And, and the reason for that becomes,
uh, that these people are able to build out their systems and their trust, and they also know how
to further become an investor, right?
So we talked about the business owner there owns a system, uh, but the investor is, this is
where we use our money to make more money. (···0.8s) And, uh, through self-directed IRAs,
things like that, we can take our wealth and multiply it exponentially once we know the right type
of strategies to do so. So (···1.0s) very, uh, very important to understand that the mindset
(···0.5s) of these type of individuals, because as you are building your own portfolio, and, and
(···1.0s) I would argue in every aspect of, of what you do in life, you really need to be be
remembering these concepts.
And, and if you catch yourself, uh, falling into the trap of, if I want it done right, I gotta do it
myself, um, it's very common. Uh, I have have suffered from that for a very, very long time.
I've always been a very hard worker, right? I always wanted to go make things happen, but I
was also told that if I wanted to make things happen, it had to be done by me and nobody else
would take care of my stuff like me, right? I mean, we've all had these, these conversations or
these wise words of advice apparently that, that have been given to us. But, uh, when we look
at it, it really is actually about building out that trust and, and those systems. And what a lot of
that looks like in, in my experience, is it's actually helping other people be able to do what you
do or understand how you do something.
Uh, and it's almost paying forward your own knowledge, but (···0.6s) you've gotta be so good
that you have an entire system built on your thoughts, principles, and ideas that can continue to
make money even when you're not there. Uh, and, and truly that's, that's what Pip's path is all
about, right? It it's about taking that, shifting people into that position where, hey, you know, I'm
showing other people how this system works and how I can passively make income through my
knowledge, even though I don't have to be the one there strapping on my boots every single
day, putting in that work because it's knowledge.
And we're getting paid for what we know. And again, coming from a guy who had a lot of higher
education and, and thought that was gonna be my ticket to the top, uh, learning about the, the,
(···0.8s) the real rules of wealth and, and financial intelligence has really been the most mind,
mind blowing and, and life changing thing for me and my family because this education is
something that, that isn't necessarily taught to us, uh, as we're growing up or at a young age.
And, you know, we haven't even got into the tax implications and tax benefits, uh, for these
people on the cash flow quadrant left versus right, because I sit here and I tell you that, that
95% of the wealth is on the right side, but (···0.8s) who do you think pays the, the least amount
of taxes?
Well, it's also the people on the right side, right? Because they know how to keep their money.
Um, there's a lot of rules and regulations out there, and, uh, the (···1.1s) most wealthy
individuals hire the best accountants to make sure that they're getting every single one of those
tax benefits. Uh, a story I like to tell, uh, uh, many people was, you know, 'cause everybody will
ask me, you know, Bradley, you were a pharmacist, uh, you were making a ton of money.
How, how were you able to, to not work at the pharmacy and, and switch over to just doing real
estate? Well, I said one, it took time. Uh, I didn't immediately do it. So talked about, I spent the
first year still working my, my job, uh, which was managing a pharmacy. So it was 50, 60 hours
a week. (···1.8s) And then on top of that, I was starting to, to try and learn how to do real estate.
(···0.7s) And so, (···0.8s) thinking it all through, and as I start to learn about money and, and
how this all works, when I was getting paid a, a nice six figure salary, uh, working for a a
pharmaceutical retailer, (···1.6s) I would have to pay 30 plus percent in taxes, (···1.3s) 30 plus
percent. (···0.6s) And guess what? Because of the amount of income I made, there were
actually many tax breaks that I wasn't allowed to use because my income was so high.
(···1.0s) So as a salaried person with a j o b, my taxes, my tax rate was well into the thirties.
(···0.8s) Now,(···0.7s) as I looked at it, being a self-employed real estate investor, (···0.8s) now
again, not an accountant, don't play one on tv. But, uh, you know, there's a lot of different things
that can be written off as a business owner, and you'll have to talk to your own accountants
about this.
But the car that you drive, (···0.5s) well, if that car is now a mobile, uh, billboard for your
business, then the expenses around that vehicle also become part of your write-off. So when it
needs oil, when it needs windshield wipers, when it needs tires, when it needs an oil change,
(···0.6s) all of these things now become a write-off. (···0.8s) So ironically, uh, to kind of bring
this all full circle, what's funny is after I was leaving the (···1.0s) pharmacy (···1.0s) because of
the tax benefits of being self-employed, I could actually (···0.9s) gross, uh, a, a significantly less,
uh, annual amount of money because I wasn't having to pay the tax man as much due to the
rules that set forth by the government that I've just merely followed per my accountant's advice.
So where I'm going with this is obviously through being, uh, your own business owner or
investor, we're also going to have significant tax benefits to that.
And, and real estate is probably, uh, one of, if not arguably, the best asset class for, uh, those
tax benefits. So, (···0.9s) very cool stuff. But again, as, as we get you guys started on this
journey and, and talking about short-term rentals, we really want to remember, uh, especially as
we are setting up short-term rental management and, and putting teams in place, that how do I
build this so that (···0.6s) I don't have to be a part of that wheel.
I want to be able to control the wheel, I wanna be able to manage that wheel. I don't wanna be a
necessary piece of it. So, uh, we'll move forward on there from the cashflow quadrant (···1.9s)
and, uh, we will actually come back. And then in the next video I am going to start talking about
these seven rules of investing.
So we'll be right back with that. (···2.8s)
(···3.1s) Hi everyone, and welcome back. (···0.9s) Now we're going to, uh, as kind of part of the
beginning of the course here, cover our fundamentals or our seven rules of investing. (···1.2s)
Now, (···0.6s) the seven rules of investing, we apply this to any strategy that we use. So
whether it's wholesale, lease, option, foreclosure, (···0.6s) we are, we are applying these seven
rules of investing. And, and most importantly, like any rules that that we've had in our lives, it's,
(···0.6s) they're in place to keep us safe.
Uh, we never have, uh, students who (···1.4s) are afraid to get involved with, with real estate
investing because their fear is that they're just gonna make way too much money, right?
(···0.5s) Obviously, nobody, nobody is, has a fear of that. Everybody is, is, uh, I'm afraid of
losing money. I'm afraid of putting my name on a contract that I can't get out of. I'm afraid. I'm
afraid, I'm afraid, right? And that fear is, is mostly because of the investing.
Like this is, is kind of an unknown for many people. So (···1.2s) knowing that, uh, these seven
rules, uh, are very specific so that we protect ourselves, and in short term rental investing,
these, uh, rules are still, uh, absolutely paramount to what we do to be successful. (···1.3s) And,
uh, even on a short term rental, our first rule here is make money in the buy.
(···0.8s) And (···0.7s) we make money in the buy by typically buying at a discount, right? So we
want some equity in the property. (···0.7s) Now, one interesting thing about short-term rentals
from my experience and, and what I've done in the past (···1.2s) is that, uh, we can actually
make money in the buying a little bit of a different way. So if we're using a short-term rental,
many times we're going to have to furnish these properties. Uh, so we may be put having to put
all the beds, the furniture, all that sort of thing.
But, but not only that, but everything that we need to live in the property, right? So we need to
outfit the entire kitchen with utensils and cookware and all that sort of thing, so that (···0.6s)
basically it's a turnkey home, right? Our guests are coming in and, and it's gonna have all the
amenities of their place, but they're in a different, different state, different country, even. (···1.1s)
So, uh, one way in, in short term rentals, we can make money in the buy is buying properties
that are already furnished.
Uh, good example of this (···1.1s) had a property in the, uh, Orlando area outside of Disney.
Um, very hot market for short term rentals, of course. Um, and so very competitive there as well.
A lot of people say, oh, I can't find properties at a discount right now. I can't, can't buy anything.
You know, properties are flying off the market, they're, nothing is a deal.

Can't find anything good. (···1.2s) Well, it, it's about knowing how to create those deals or
knowing where to find that equity. And, and if you're doing short term rentals, you're running
your analysis, part of that analysis is gonna be your setup cost. (···1.0s) And if I have $30,000 in
setup costs, uh, which is what we had for, for this particular Airbnb in Orlando, uh, to be able to
buy that furnished, uh, we were actually able to purchase the home, uh, for not a huge discount
off of its fair market value.
Normally we'd wanna see a little bit more equity in the buy. However, if I'm able to purchase that
property fully furnished, knowing that that furniture is going to last me five to 10 years or, or
even longer, um, essentially to me, that is equity in that deal, because the deal overall, if I'm
running a short-term rental, is gonna cost me $30,000 in furnishing. So, uh, this property was,
was fair market value of about 310, 315,000.
Uh, we were able to get it and purchase it at 300,000, uh, but it was for fully furnished, and that
furniture was at least, uh, 30,000 if not more on this particular property. It had some pretty nice
furnishings with it. Uh, some very solid, uh, nice furniture that we know is gonna stand the test
of many young guests, children, um, that sort of thing.
Going to Disney, the, the, the nicer quality materials are gonna last us longer. They're much
more durable. So, uh, we knew we were getting at least $30,000 worth of value out of that. That
right there, uh, in something that since we were gonna be using this as a short term rental,
would, would, uh, have been a necessary expense. So sometimes making your money in the
buy looks a little bit different, uh, here in the short term rentals. But again, something we always
want to do. That way we know we have equity, uh, again, building that safety component for us
as the investor.
Uh, the second rule of investing is add value. Uh, again, short term rental is, is really kind of the,
uh, most (···0.5s) popular at this point, strategy for what I would say is adding value. We're
taking (···0.7s) a long term rental, uh, type of strategy where we can own a property build equity
over time through tenants paying for it.
Uh, and we're also maximizing the cash flow (···0.9s) and the short term rental may have a little
bit more moving parts to it, uh, some more expenses to it. But through that change of use, we're
able to cash flow three or four times, uh, what most people usually would on a traditional rental,
sometimes even more than that. So when we see the ability to add value in a property, again,
we Know that's going to be keeping us safe. (···1.3s) The next rule of investing is to make offers
or more marketing.
Uh, if you are going to want to be able to purchase Airbnbs, if you're looking for properties that
you can make money in the buy and, and that sort of thing, you're gonna have to be making
those offers to find it. Uh, I don't know about you guys, but anybody that owns a property out
there, um, how, how likely are you to take an offer at 65% of what your property is worth?
(···3.4s) Yep.
I know it's a recording, but, uh, I didn't hear anybody, uh, jumping out of their seat or screaming
that, man, I'd love to sell my property at a, a a 35% discount. So (···0.9s) that's what you're
going to hear. Uh, if you're just making offers off the m l s or off Zillow or something like that,
where we're not targeting, um, a very specific subset, we're not marketing to out of state owners
on secondary properties in the state of Florida. You know, if we're just making offers and, and
we're just getting started, uh, your success is going to come in your quantity.
Uh, because although many of you watching this right now may not accept an offer at 65% of
your property value, there are people out there who will, uh, and, and that may not be any fault
of their own, uh, that could be due to downsizing, it could be due to divorce, it could be due to
medical issues. Uh, you know, we, we have, um, a lot of individuals over, uh, throughout a
pandemic, time changing jobs, switching cities.
We've had non-payment issues, places where you can evict, places where you can't evict.
There's a lot going on. Um, but making these offers is, is testing the water for motivation. And
that's truly what we're doing when we're making offers, is we're finding out who is motivated, uh,
out there to sell. And, and so if we wanna make a hundred offers, uh, we know that (···0.6s) 90
of those offers are probably gonna tell us that (···0.9s) we're nuts for crazy, we shouldn't be
doing anything like this, right?
Uh, and, and that's okay because we're gonna have 10 other people who say, well, I might not
be able to take that low of an offer, but, but I can come down to blank. (···0.6s) Or, you know, I, I
can't go that that low, but, uh, uh, I am willing to come down from my current price because, uh,
I was just diagnosed with, with a, uh, a new illness or something where I'm going to need some
money, right?
So, uh, making those offers, especially as a new investor, if you're not trying to, to spend a ton
of money on specific marketing, that sort of thing, it's exactly how I started. Uh, it was just
making a lot of offers. So (···0.7s) if you're not making offers, you're not making money. (···1.5s)
Next is have exits. So rule number four, have exits. So, so, so important, uh, particularly in my
opinion in the short term rental strategy, because (···0.8s)again, like we said earlier, this is
something very new, right?
So people are, uh, getting involved with this in many different ways because there's a lot of
people who are actively involved with, with Airbnb, if short-term rentals, that sort of thing,
because they are opposing it. Um, many cities, counties have ordinances against Airbnb, and,
and again, we, we saw this, uh, similar to, with when Uber first came out, you know, well, you
can have Uber, but you can't use Uber near this airport, or you can't use Uber at L A X, you
can't use Uber at Miami, whatever, New York City, uh, because they were protecting their own.
(···0.7s) And, uh, but over time, that's all kind of pretty much evened out. I mean, at this point, I
don't think anybody really says, oh, I can't get an Uber here. Uh, but a few years ago we were
like that. And, and right now that's kind of the, the place in the timeline Airbnb is, uh, where
there's still some places that are (···0.6s) pretty strict against it.
Um, and I think it really comes down to regulation. And as we talk about management and that
sort of thing, I think that regulation comes down to even in the neighborhoods, if if you've got a
good system and a good team, uh, then you're not gonna give short term rentals a bad name.
However, if you don't, uh, you can very quickly be the nuisance of the neighborhood. So
(···1.0s) all of that being said, um, because there's so many uncontrollables, uh, in any kind of
strategy, is the reason why we have multiple exits and short-term rental is, is certainly no, uh, no
different.
Uh, I know that (···0.7s) myself, it's very, very important to me that, okay, I am gonna open this
as a short-term rental, but (···1.1s) if I had to sell the property, I've got equity. (···0.7s) If it gets
(···1.0s) short-term rentals get outlawed in that area, I could do it as a long-term rental and still
cash flow.
(···0.9s) Now, you won't hear me say that, oh, well, if I could do a long-term rental and cash flow
just as much, (···0.7s) well, if I could do a long-term rental and cash flow just as much, I wouldn't
go through all the hassle doing a short-term rental, right? But I also know that I may not cash
flow much as a long-term rental. However, I would get into a property, uh, with leverage and
debt that doesn't support that. Hey, even if I had to go long term with this, put somebody in
there for a few years while Airbnb gets organized in, in the Polk County area of Florida, then I
could do that.
Uh, you know, (···0.9s) prime example of half exits is, uh, you know, what, what do you do
when, when (···1.4s) it's illegal to have short term rentals? Right? Uh, I got started in, in shortterm
rental investing in 2017, uh, and (···0.7s) pretty much built my entire portfolio off of shortterm
rentals.
So purchasing, renting, subletting, arbitrage of some call it, um, just managing et cetera. We,
we've done a lot with it. And, uh, ironically, our, our company website would used to read,
(···1.0s) invest in, in short-term rentals with our company, because when does Disney close,
right? You got a ton of Airbnbs around Disney doing great, but when does Disney close?
(···0.7s) Well, I can tell you now three times. And, uh, those three times were the J F K
assassination, nine 11 and 2020.
So, uh, uh, it had only ever closed for a day at a time, and then we saw three months where the
doors were shut. So (···0.6s) very quickly, my properties in that area, uh, went from a very, very
nice, uh, income to a very, very low income, an income of zero, right? So at that time, Florida
had outlawed, uh, short-term rentals, beginning of the pandemic.
(···0.7s) So I legally couldn't even be hosting, uh, guests at the home. (···1.2s) But having exits
is always our key. So what were we able to do while we were able to host, um, frontline
workers? We were able to host healthcare workers, necessary essential employees. So all of a
sudden we were hosting one week, three week, one month stays for individuals coming to help
with that part, uh, of the situation.
After that, we also had properties where, uh, we then targeted and marketed two individuals
who needed a place for a couple months. So kind of a middle term rental, still call it a short term
rental, but, uh, you know, three, four months because, uh, we're gonna be moving to town, but
our new home isn't ready yet. We're building, and this needs done, we're renovating and that
needs done. Or, uh, we wanna rent kind of on a, a, an interim basis until we decide where we
want to buy that sort of thing. But (···0.6s) again, we were able to shift, uh, having those exits
(···0.6s) and knowing those strategies could still be used if we had to, uh, given the unexpected,
uh, was very, very important.
And, uh, I'm very thankful and grateful that I had followed these rules, uh, as 2020 was, was
pretty much a year that could have wiped out any short-term rental investor. Uh, and, and
having those exits in, in an ability to, to I guess guess that the cool term now is pivot.
Uh, but being able to pivot during that time and, and having other options that we could still
keep our investments, we could cash them in for large gains, we could switch 'em to a different
type of use. Uh, but we were still able to keep all of our businesses up and running and afloat
and dare I say, thriving in a, in a very difficult time. (···1.5s) Now, all these, uh, seven rules also
are (···1.8s) kind of, I guess in a way, uh, important or, or, uh, they rely on the fact that, that you
can follow rule number five, that's what I should say.
They rely on it that, that you're willing to be embarrassed. (···0.6s) And, uh, as a very analytical
person, this was very difficult for me as I first started as a real estate investor, because I had a
hard time being embarrassed because I was like, well, I'd never do that. (···0.7s) Well, I'd never,
I'd never sell a property for less than it's worth. That's a loss. Who would ever do that? Right?
Well, (···1.0s) we all need to stop worrying about what other people do, because I guarantee
you, (···0.7s) there's probably some people on this call who would be really upset if their kid got
a bunch of tattoos.
There's probably people on this call that don't have tattoos, would never have a tattoo. (···0.6s)
And, uh, but guess what people out there do? (···0.8s) And, uh, if you worry about why people
do things all the time, you're gonna spend a lot of your time worrying, right? So, uh, the be
embarrassed part just again, comes down to the fact that, that we're running business here,
and, and if we wanna be successful, we gotta get our ego out of the way.
Uh, and, and, you know, I, I remember when I first started, I was the kind of person who I find a
property I wanna look, I wanna put it into, my first thing I wanna do is put it into the spreadsheet,
right? Oh, I gotta good figure out the numbers, right? Okay. So that's what I, what I think the, the
first thing I should do is figure out the numbers. So I put that property in my, my spreadsheet,
and (···1.0s) I go through it and I say, okay, well, if we buy it at this amount, I could wholesale it,
I could lease option it to somebody else, or I could purchase it as a, as a short term rental.
This is a great deal. All I gotta do is, is it's worth 300,000. I just got it. The guys just gotta sell to
me for 273,000. We can, we can make a deal off this. (···1.1s) So I've taken a couple hours,
I've, I've run the numbers, I've figured out these different things, and then I call the guy on the
phone and I say, Hey, Mr. Seller, I'd love to buy your house. The highest I can go is 273.
And he laughs at my face and hangs up the phone. (···1.0s) Well, (···1.1s) the problem was, I,
(···0.7s) I wasted a lot of time, (···0.6s) right? People think, you gotta go look at houses, we
gotta go look at the numbers, right? No. What should we be doing? We should be making those
offers, and we should be embarrassed when we make 'em. Why? Because if I would've tested
that man's motivation or that seller's motivation prior by just sending him an offer at arbitrarily
say 30% off of what he was asking, he would've told me, that's crazy.
You're nuts. I'd never sell my house for that amount. But I never would've taken the time to run
the numbers. I wouldn't have been looking at pictures, I wouldn't have driven past the house. All
this stuff would be negated because I know that the guy isn't motivated to gimme that discount.
(···0.5s) So being embarrassed and, and being willing to ask for something that you aren't sure
if you're gonna receive is, is a very integral part of this. And, and it's okay to do that because
that's business. Uh, and trust me, other business people are going to be willing to ask you for
those concessions, uh, in those negotiations and, and as you do deals.
So, uh, remember, it's, it's all about business, but (···0.9s) you also will not get, uh, anything that
you're unwilling to ask for, right? So, so the only thing we can ever get is, is the things that we're
willing to ask for. Uh, I, I think it was, sorry, I'm a hockey guy, but Wayne Gretzky, you know,
you miss a hundred percent of the shots that you never take. Well, some of our shots are gonna
be a little embarrassing, but when you get that first deal done under your belt and you realize
you did it with none of your own money, none of your own credit, because you're willing to be
embarrassed, and at the end of the day, you ended up helping somebody out of a situation,
(···0.6s) that's why we do it.
Uh, it's good business keeps us safe, and it's how we find deals. So (···0.6s) it's okay to be
embarrassed. Uh, next one, plain and simple, always be legal. We're not gonna teach you
anything that's not legal. Uh, I wouldn't encourage you to do anything that's not legal. (···0.6s)
And (···0.7s) as we continue on down the line there, obviously have integrity, same thing.
Um, in any type of strategy, having integrity, (···1.1s) always doing the right thing, (···0.8s)
people over profits is going to (···1.0s) keep you in business. (···0.8s) And (···1.1s) it's very
difficult. And, and I'm sure every single one of us can think of a, a (···0.6s) situation or a person
where, oh, well, I saw somebody do really well until (···0.5s) blank, blank, blank, right?
And, and it could be that they were doing business in a, in, in an incorrect way, or they were
misleading people. But at the end of the day, the truth always comes out. The reason why we
think p pip's path here is (···0.6s) gonna continue being so successful is the fact that by having
integrity and always putting our students first, that's going to last us for generations to come.
That's the point, right? Uh, being successful and having money and things is cool, but being
significant, people still talking about you after you're gone or your, your principles, uh, helping
people create wealth even after you are gone or, or it's the next generation of your family using
those principles now, or the third generation using those same principles, uh, you know, but, but
it is, it's about having integrity.
It's about doing business the right way. (···0.8s) And, uh, we're going to be looking at these
short-term rentals. (···0.8s) And having integrity is, is going to be extremely, extremely
important. Because like we said before, it's, it's getting into hospitality, right?
So you have guests coming to stay at your home, and (···1.4s) after they're done, they're going
to leave a very public, (···0.8s) very sometimes scathing or very sometimes, uh, appreciative
review of, of how you treated them. And, and they're going to, uh, be accounting for how you
treat them as, (···0.6s) do you have coffee for them? (···0.6s) Was the coffee maker clean?
(···1.0s) Was there any kind of shampoo and soap?
And, you know, what are you doing to, to make your guests think that, that you care, uh, to
show them that, that this is more than just an investment, uh, and, and that you want them to
have a good time. 'cause at the end of the day, in a short term rental, that really plays into our
success. So, uh, again, having integrity, uh, doing the right thing, going to be really, really
important no matter what, but also for our reputation and our score slash hospitality, uh, rating
of our short-term rentals.
(···1.4s) So those are our seven rules of investing there. Uh, again, very important. I understand
that, uh, you know, we talk about these in all of our strategies, but it, it's because it is our
foundational building blocks, right? If we follow these rules, we're always gonna be safe in our
deals. Um, next thing is, is, you know, we talk about why we invest in real estate. (···0.8s) The
cool thing about real estate is, uh, it's always needed, right?
So, uh, whether it is, and we've been naming 'em off the whole time, but whether we've got, you
know, multi-family, commercial, single family homes, lease options, wholesale, pre foreclosures,
rent to homes, all these different things, short term rentals, uh, mobile home parks, um, there's
so many different types of real estate that it's pretty cool that no matter what you wanna invest
in, there's a class out there that, that probably could tickle your fancy. Um, another thing about
real estate is it's always gonna be needed, right?
And, and we kind of use the comparison of, (···0.9s) you know, how many people used to have
a blackberry? And that would be most of us, right? Um, but what kind of phone are you gonna
have in the future? (···0.6s) So, you know, 10 years ago, yeah, we all had a Blackberry. Now
nobody has a blackberry. Well, what are we all gonna have in 10 years as far as our cell phone
goes? Well, maybe it's the iPhone 36, maybe. Who knows? Uh, it, it could be something totally
different from a totally different company (···0.7s) and, uh, you know, maybe it's a microchip, I
don't know.
But at the end of the day, whether they're putting a microchip in my arm that I can make phone
calls with, whether Blackberry makes a comeback and Apple hits the skids, I'm gonna have to
plug something in next to my head while I sleep at night and charge it. But I'm gonna be in a
house, I'm gonna be in a condo, I'm gonna be in an apartment. I'm gonna be in a building where
I need to rest. And, and so real estate should be around, uh, and should be needed (···1.0s) for
all of us for eternity. So, very safe asset class in that sense.
(···0.8s) The other side of it is we can force appreciation. Uh, we talk about, you know, (···1.0s)
being able to add value, um, by turning a single family house into a short term rental. We talk
about adding value by taking something, uh, that's worth 200,000 (···0.6s) and updating it,
adding $50,000 (···0.6s) worth of, of improvements. However, now that property's worth
300,000. So, uh, by being able to force appreciation, there's ways where we can control our
investment to ensure that, uh, we are being safe.
(···1.6s) Next cashflow, (···0.8s) right? Money over time, (···0.7s) in essence, that's kind of what
we're all here for in a sense. I think because earned income's great, but, but we really need to
see that money over time, right? Mailbox, money, a lot of people like to call it, but passive
income. So, uh, finding a way to make money, whether you are working or not, uh, that should
be, in my opinion, everybody's goal while we're here.
Uh, investing for cashflow (···1.1s) is also making us, uh, almost bulletproof, if you will, to the
market cycles. (···0.6s) So even if the value of a property goes down, because we're in a
recessionary type period, if we've invested four cash flow, (···0.7s) then even though the value
of the property may be down, say it's a 2008, you could lose half (···0.7s) of the equity in your
property almost overnight, right?
Many people have seen that. But if we're invested for cashflow, we aren't hurt by that if we can
still keep paying the bills. (···1.3s) And so what you can do, and, and I know plenty of investors
who did this, (···0.9s) was (···1.0s) over that, uh, 2008 period where, where (···0.7s) the value of
property significantly went down. What happened to rent? (···2.4s) Well, people had really bad
credit then, right?
(···2.0s) People were losing homes left and right. (···1.8s) Rent went up. (···1.6s) In many
cases, rent went up, many cities, rent went up. (···0.8s) So by investing for cashflow, we are,
we're securing ourselves in a, in a, a, an asset again, where even if the equity goes down, uh,
we don't have to sell. You only lose that equity if you are forced to sell something during the
time when that (···0.8s) asset has depreciated.
So what we do is you put that long-term tenant in there, we still keep getting that cash flow. And
then over the next couple years, what happens to the market, right? (···0.9s) So (···0.8s)
anybody that was invested for cash flow in 2007 could still be running and keeping those
properties that they had (···0.7s) through the recession back now, and guess what? All their
equity's back. So, uh, maybe this time they'll sell before the next dip, but hey, who knows when
that's gonna be? So, uh, the other cool part about real estate is the fact that we can use other
people's money.
Uh, you know, obviously, um, and this gets into leverage. Other people's money isn't
necessarily just from, uh, you know, aunt Joe or, or (···0.6s) Uncle Larry or something like that.
It's, it's (···0.9s) the bank. It's credit cards, right? This is O P M (···1.0s) because you don't
necessarily use any of your cash when you go swipe that Amex, do you? But they just say, Hey,
give it to us next month. So other people's money, money is a very, very powerful tool in real
estate because if we can partner up with other people that have other people's that have money
or even their credit, we can do deals with other people's credit as well.
(···1.0s) This is huge, uh, and, and again, very difficult to, uh, do with any other asset class.
(···0.8s) And that does kick into, uh, the leverage piece as well. And (···1.5s) excuse me,
(···0.7s) the, uh, cool part about leverage is you can use a little to control a lot.
(···1.0s) And again, not a lot of asset classes where 5% down payment (···0.6s) allows you to
control and gain and benefit from a hundred percent (···1.1s) of an asset. Uh, so, you know, we,
heck, we even have people here. Uh, I'm sure there's some watching the, the video. Now we've
got some, some vets out there, which thank you for your service. Uh, but, you know, vets can
get a, a VA loan with, with 0% down.
Now it's for a personal residence, et cetera. But I mean, that's some, some pretty incredible
leverage because, uh, if you're a a military person, you can do 0% down. Well, it's still a
residential. If you buy a triplex, (···1.0s) so(···0.5s) you buy a triplex, could you rent two units out
as a short-term rental? (···1.7s) Why not, right? And then after a year or two, you could sell the
entire property, right? (···1.8s) There's always ways to do it, but I mean, that's a way to get into
something at 0%.
Now, (···1.0s) now say you're not a vet, okay? (···0.8s) First time home buyer, f h a loan, three
and a half, 5% down payment on a triplex, on a duplex, on a fourplex. If we're under five, we're
still residential, right? So you could use those kind of loans to get into those kind of properties.
That could be your first short term round, right? Using those additional units. How's your family
in one? You're not paying any expenses 'cause it's taken care of and you got into it for a very,
very small investment.
Uh, so that is what is really, really awesome about leverage. (···3.2s) And, uh, I think we're
gonna take a quick break here, but then we will be back and I'm going to start talking to you
guys about some of the market cycles and the investment strategies we use. So we'll see you
then. (···0.6s)
(···3.9s) Hey, everybody, we are back and, uh, just kind of finishing up our introduction here to
the short-term rental course, but, uh, now we're talking about the market cycles and the
investment strategies and, and kind of how that goes. And, you know, it, it's kind of ironic that
(···0.9s) when you look at this, this slide here in the picture on there, it talks about the, uh, point
at the height of a market where it's euphoria, right?
What can I buy next? Everybody's excited. Life is good, we're making money. The world's great.
(···0.6s) And, uh, but what is this point? It's actually the point of the most financial risk. (···0.9s)
And why is that, right? Because if somebody's doing a rehab at this point in the market cycle,
thinking that, oh, the world's just gonna keep going up, up, up, up, up, right? Well, we're about,
we're, we're accounting for that. This house is gonna be worth X, Y, Z, we're putting (···1.1s)
$50,000 worth of work into it.
And as long as this price keeps going, uh, oh, something happened 2008. And boom, you see
the prices go the other way. Well, now, the person that bought a house here to do a renovation
on the value's here, (···1.0s) right? So what happens now? (···0.5s) This, this (···0.8s) emotion
of happiness, euphoria, all this changes, desperation, fear, panic. This is where, when we talk
about being embarrassed, because we're trying to find motivation, this is where people's
motivation to sell becomes really big, right?
Hopelessness. I wish I had never invested in real estate. This is where, uh, and any good
investor who made it through 2008, I'll tell you, this is where they were actually buying. (···0.6s)
And why is that? Because the average person, the person who's trading time for money, the
person who's uneducated or using YouTube University to try and figure out how to do a rental,
uh, has set themself up without following the rules to keep them safe. And now they're in a
place of hopelessness.
So now they may be the person that has that $300,000 property, uh, they owe 200 on it, or
150,000 on their, on their debt, but they can't make money anymore. Uh, the the rules have
changed, the market has gone down, and they're hopeless. So what do they say? I'll sell it to
you. Just get me out of this deal. Being a savvy and and educated investor, we're able to take
advantage of those scenarios. Uh, Warren Buffett is the one who says, you know, when, when
there's blood in the streets, you need to take action because that's where the money's at.
And, uh, it, it really is true. And, and it's crazy to think that our emotions really are kind of the
opposite of what we need to do. Because in these times of hopelessness and panic, that's
when, when the most money can be made. And again, if you're buying for cash flow, uh, and
we're using the, the appropriate strategies, we could survive at any point in this, right? That's
what we talk about, is (···1.5s) having those exits. So no matter where we are on this scale, if
we've invested for cash flow and we have our other exits, we can, we can ride this wave no
matter where it takes us.
Uh, so that's kind of, uh, just the (···0.7s) investment strategy and, and kind of going over how
those emotions tie into that. But, uh, the market cycles, and, you know, we can go through all
this, but again, they change constantly. Uh, average, average market cycle for the US market is
10 years. Well, at the time of this recording, it's been quite a while, uh, since 2008.
And, uh, we still haven't seen a, a downturn back, and we've now even survived a, a pandemic
and still have yet to see a, a turnback. In fact, we're seeing all time highs in real estate right
now. So, uh, market cycles is as predictable as they are. They're just as unpredictable. Uh, and,
and don't ever think you're gonna time it perfectly. Uh, you know, so (···0.8s) the only way we
know there was a, a peak in the market is when we start to see it go down.
(···0.7s) The only way we know we're in an upswing is, uh, after it's bottomed out and it's
coming back up. So therefore, knowing that, that's why we invest for cash flow, not just for
appreciation, uh, it keeps us safe again, have exits. No matter what happens in the cycle, we
can be okay. (···2.0s) And again, this is just kind of a, uh, another picture of the different types
of markets, right? So in a recovery phase, uh, it's a seller's market.
(···0.7s) In the expansion phase, we're still seeing kind of the same thing. This is probably
where a lot of people would say we are right now, is kind of this expansion to maybe hypers
supply, except we don't really see anything being oversupplied right now, do we? So, uh,
uncertain times create uncertain results, but we'll see over time how this goes. But you can see
how these cycles truly, uh, go through. (···1.1s) And, uh, again, this is the kind of last, uh, visual
representation of the market cycles.
I'm not gonna hit this. You guys can take a look at that. Uh, I think we've gotten to it enough,
but, uh, what we're really all here for is short term rental investing, right? So, uh, we're going to
talk about, I shouldn't say we, uh, my job here is almost done. So, uh, Joe and Brent are really
going to explain to you guys how, uh, no matter what the market cycle is, we have a way to
make money through short-term rental investing.
Uh, we keep ourselves safe, we have those exits. Uh, but (···0.6s) this is a course designed to
give you the A to Z on those short-term rentals. So (···0.8s) I'm going to, uh, turn it over now to,
uh, both Joe and Brent, (···0.6s) and I want to have these guys, uh, kind of give their
introduction. They're gonna talk about, uh, how they got here, what turned them on to short-term
rental investing, and then we're really gonna get into the meat and potatoes of this.
So, uh, Joe and Brent, thank you guys so much for being here. And take it away. Well, thank
you, Bradley. So (···0.7s) appreciate, uh, you know, uh, all your, um, instruction leading up to
this, (···0.5s) and we're excited. I know, I'm excited. And, and my, my partner, Brent here, I, uh,
looking forward to sharing, uh, all of our experiences, all the ups and downs, the pros and cons
that we went through in our Airbnb experience and real estate experience as well. So, I'll, I'll
start off, and I'm sure Brenton will share his story of, uh, how we got into real estate.
So, I mean, I joined in, uh, January, 2019, (···1.2s) and, uh, was running a family business that
was going for seven years. (···0.8s) And it was difficult because it was a e-commerce business
(···0.9s) and was doing very well in the past. But, uh, I wanted to sell the business because
Amazon was coming in, taking up a lot of the market share. And, uh, I noticed that things
weren't going so well. (···0.6s) And because as a family business, my dad did not wanna sell
the business.
So I decided to find another ship as this one was going down. And real estate was something
that I was always interested in getting into because I knew that so many people were able to
build wealth and financial freedom, time freedom. (···0.7s) And so when I saw Pip on stage,
(···0.7s) the support was incredible. And that's when I decided to go ahead and be a part of this.
(···1.6s) And also (···0.8s) what happened was, I knew that I needed the support of other people
around me, (···0.7s) and I knew that there were, they offered mentorship and all of that.
And, uh, I just needed accountability. And that is actually where I met two of my business
partners there, Ernesto and Brent and Brent, who's gonna share his story pretty soon. (···0.6s)
And we decided to do accountability calls every single day. And that is what really got us, uh,
started and going, and kept us, uh, on the path to this real estate journey. So, um, my
background besides e-commerce is also a filmmaker.
And, um, I was worried that I was going to be giving up too much of, uh, uh, that passion of
mine. But the real estate and the Airbnb have only fueled my passion and my excitement and
energy, and also in invest investments of attracting investors to film as well. (···0.8s) And, um,
it's, it's only, it's only gotten better. My life is, you know, full of excitement and passion now.
And I've written an Airbnb book as a result of it, because I wanted to share more information of
our experience, uh, going through this to save you time and energy, uh, in order, in order to do it
the right way as well, you know, and also be legal in this process, you know? So we're gonna be
sharing a lot of things, uh, in this course that are, like I said, the ins and outs, ups and downs.
Uh, and I'm excited to take you guys on this journey. (···0.7s) And, uh, so (···0.8s) from there,
Brent, you wanna take it away?
Introduce yourself. Yeah, absolutely. Uh, hey, everyone. Uh, my name is Brent Trotter. I, uh, I
guess, uh, just (···1.3s) share with you how I got into this as well. I, uh, used to, well, I still am,
uh, a film producer, uh, also commercials and all that fun stuff. Uh, and (···1.1s) before joining
the real estate community, uh, I basically, it was a small business, right?
So on that quadrant, (···0.8s) it's a hundred percent what Bradley spoke about. I own the job.
Uh, and the, one of the unfortunate parts about owning that job is, um, I'm doing a lot of the
work. And, and what Bradley said, a hundred percent, if I can't do it, then, uh, you know, and
eventually I got outta that mentality and understood the, uh, understood teamwork is something
that needs to, uh, to, to be done in order to get to ultimately bigger goals.
But (···0.8s) in the, in the film industry, everything is inci, uh, cyclical, right? So, you know, we'll
be doing a commercial, and then we may sit around for a while, uh, and then so on and so forth.
So I didn't want that. I wanted to build, uh, wealth. I wanted to build passive income. I didn't
want to have to run myself into the ground, uh, until I couldn't do it anymore. And then, then,
where I'm, where am I, right? Uh, so I ended up sitting down, uh, and, uh, pip again, I'd, I'd
follow that guy off of a cliff if he asked me to, just because, uh, yeah, I call him Papa Pip, you
know, he's, he is like, he, he gives me all that, uh, that the, the, the guidance, the, the
mentorship.
And I'm super happy that everyone, uh, is here, uh, on this, uh, recording trying to, uh, better
themselves because, you know, I was in the, the same shoes you were. And, uh, as a matter of
fact, I sat next to Joe, uh, in the, uh, when I, when I first, uh, met Pip, uh, sat next to him at the,
uh, the table.
And since then, we formed, uh, a bond of accountability, and we grew a business. Uh, and it
wasn't, it, it wasn't very easy as what Bradley uh, says, you, you gotta put in the work. It's hard
work. It is hard work. And if I cannot stress it enough, it is hard work, but it absolutely does pay
off. And that's where your why comes in, because when you feel that you can't get up in the
morning and you don't want to hear another no, and you don't, uh, you don't want to have
someone yell at you because you offered them something ridiculously low for their property, you
understand?
You have to go back to that why I'm doing this for my family. I'm doing this for my, my, uh, my
community, or, or, I want to have, you know, money for my mom, or whatever the case may be.
You gotta have that why? And, (···0.9s) and that'll keep you going. So, I, I don't want to belabor
the point, uh, uh, about hard work any longer, but (···0.7s) make sure you have your why.
Make sure that you understand that you're gonna put in hard work. But when you do have both
of those things together, (···0.9s) you, you will absolutely succeed. I guarantee. (···1.7s) And
jumping off of that, I, I wanna just reiterate that the hard work is if you combine it with a
consistent effort, (···0.7s) either every single week or every single day, whether you have a nine
to five, or you're working, you know, more than 40 hours a week, (···0.7s) find a way to make it
consistent so you block out time around your work schedule or your family, or your social life.
'cause if you don't block out that time, it's gonna be extremely difficult to progress, because it's
better to do something a little something every week than it is to do nothing, and then try to jump
back into it because you lose so much momentum. And in terms of our experience, that's where

when I proposed to our other partner, Ernesto, and to Brent, Hey, let's do accountability calls
(···0.6s) every single day.
And we would do a call, three-way call from 9:00 AM (···0.6s) and it would be for half an hour.
And we would literally say, what are you gonna do today? And each of us would go around
sharing, I'm gonna do this. I'm gonna make these phone calls, I'm gonna make these offers. I'm
gonna research these properties. (···0.6s)And then the next day we'd do another 9:00 AM call,
and we would report back the results of what we learned and, and what the experience, what
the feedback was. So we actually had an incubator where we were learning and accelerating
each other's growth and keeping ourselves accountable.
Because if you do something where (···1.2s) people are expected to, (···1.3s) you know, um,
hear from you about what you did, the actions you took, when you come up and you have
nothing, then it's, it doesn't feel a good, it doesn't feel good. And statistically it's actually, there's
a 85% chance that you're going to get something done if you are being held accountable to
someone else.
(···0.6s) It's that whole analogy of, you know, (···0.9s) if you're running (···0.6s) every day,
(···0.7s) it's hard if you're doing it alone, but if you have a partner to rely on, you don't wanna let
the other person down, you (···1.2s) know? So, and with that being said, I think we can kind of
go with our journey of how we got started to acquire our first property, (···0.5s) because we
started in January, 2019. But What, Joe, I wanted to just really quickly just add to that, (···0.7s) I
would suggest everyone to, everyone, uh, if you can do (···0.7s) this with the, the folks that are,
um, that are around you, uh, please do so.
Uh, meaning if you can have that incubator with other folks in this class in some way, (···0.6s) I
would (···0.7s) heavily stress that because, uh, you're the, those days when you can't get up or
you don't wanna get up or what have you, or you've just had a long day's, uh, work, you're
working 60 hours a week, like, uh, Bradley, when you're doing that, uh, you know, you need that
person to kick you in the, in the pants and say, Hey, no, make the calls.
You know, even Bradley had someone doing that, uh, that happened to, to, to be a rockstar.
And, uh, and I had the privilege of having Joe and our business partner, Ernesto, uh, do that
when I didn't feel like it, you know, and, and they'd say, oh, I made these calls, or I did this, or I
got an offer, or, you know, I got something under contract, or what have you.
(···0.5s) That motivates you. Okay, he's doing it. I, I gotta do that. So I heavily stress this is a
team game, and, and, and you can call it a game and call it whatever you, but this is a team
sport. Uh, and you have to have a good team. Uh, and if you can, if you can find some folks that
are as dedicated as you, (···0.5s) I would heavily suggest doing that in this, uh, community. Try
not to get folks outside the community, uh, because they may not understand the lang language
that you're gonna use.
They, they might understand the, the work ethic that you need to put in. Uh, and you'll be
speaking, uh, Spanish and they'll be speaking Mandarin, you know? So that's all I wanted to
say. (···0.8s) Yeah. I'll also add that the mentorship, uh, that's offered by Pip path. (···0.6s)
Excellent. You know, I, I highly recommend it, but I, I would say it's something, a tool that you
want to use at the right time. You don't want do that before you've gone through, uh, enough
courses that you have an interest in. You know, you wanna get to a certain point where you feel
like you can't advance you, you're unable to advance to the next level, or you need a push from
someone, uh, who's much more advanced.
And the mentorship program is something that will, will give you that push, uh, in, into a new
level. So (···1.4s) now, um, yeah, so in terms of what we did, because, uh, Brett and I did not
form a company right off the bat. We were doing the phone calls, uh, and checking in on each
other for I think about a good four or five months. Yeah. And we'd like working with the, with
each other so much, uh, and seeing each other at the symposiums.
Uh, because, you know, along with Pip's path, I think you're gonna have the opportunity to go to
more live events. (···0.7s) I highly recommend that because the more you're surrounded by likeminded
individuals, uh, in the same program that you went through, it, (···0.9s) it, it's only gonna
fuel your growth and it's gonna take place in different cities. (···0.6s) But (···0.6s) when we liked
(···0.5s) working with each other, we decided, why don't we just form a company, (···0.8s) which
we did.
(···0.6s) And as a result of that, only one month later, we acquired our first house, (···0.6s) and
we did it through pre foreclosure, and it was acquired for only $18,000. And, uh, we didn't,
(···0.9s) but how much, How much, how much was the, how much was the, uh, house worth at
the time when we acquired him? (···0.7s) The house was worth 280,000, (···0.9s) and this was
not using any of our own money. We had an investor that came in given 10% return, (···0.6s)
and so it was 30,000. And we used the rest of (···0.7s) the funds for a light rehab.
(···1.3s) And, uh, we have other stories, you know, in terms of what we went with the contractor,
but I don't think we're gonna get into that for this. This is more focused on Airbnb. Um, and
originally, to be honest, (···0.8s) this was, this house was a three bedroom, two bath, (···0.7s)
and we were originally, uh, starting it as a sober living home. And (···2.2s) because there were
some issues with, with the city in terms of, uh, some of the officials, uh, did not approve of it,
and it was difficult to get some of the, the government funds and the support that it was actually
Brent's idea to, uh, switch it to Airbnb.
(···0.8s) And, uh, as a result, we kind of redesigned it. (···0.7s) And, uh, and it worked
surprisingly, and we furnished it. (···0.8s) And (···0.6s) right off the bat, I mean, we started
making money, we had guests communicating with us, uh, we were getting bookings, and we
were learning as we were going along. (···0.6s) And, uh, again, this is something, you know,
we're gonna give you everything that's in our brains in, in our past experience, uh, to just dump
it all out, uh, so you can, uh, benefit from it, Brent.
And, and that's, and just going off of that, that's one of those, uh, uh, key points that Bradley
spoke about earlier in, uh, the previous videos, uh, about, uh, exit strategies. We had one
strategy ready to go, uh, that wasn't working out. So we quote unquote, you know, pivoted,
right? And we pivoted into Airbnb, which we ended up, uh, getting our crash course in that and
learning it.
And because when we started, we didn't have an Airbnb course, (···0.8s) we did not. So we
were learning a lot of what, what do's and don'ts. And, and to be honest with you, we would call
Bradley and say, Hey, Bradley, we need help. (···1.2s) And, uh, and he'd say, okay, you know,
do that and the other. But a lot of it was definitely us trying to figure out what, uh, what we
needed to do, uh, in order to be successful. And, um, and then documenting that and, and
you're gonna get the, uh, the knowledge of our documentation, of starting all of our Airbnbs.
(···1.6s) And that's the key thing that Brent said. You know, we reached out for help, you know,
from Bradley, who was, (···1.1s) I think one of the few who had done Airbnbs, uh, during that
time. It was, 'cause it was a few years ago. (···0.8s) And, you know, we received the support.
And that's the thing. It's, it's the mentorship, you know. And so I I would say to you, don't be
afraid to reach out because we want you to succeed. If we just teach this course and you don't
get deals done, or you're, you're struggling, you know, that that's, that's, (···1.3s) that's on us,
you know, uh, to impart like, Hey, reach out.
You know, we can't do it for you, but we're gonna be here to support you in any way we can. So,
uh, but just to share a little bit of, uh, uh, some of the, the numbers just from that first one, and
we'll go onto some other ones that we've done as well. Um, I believe it was in the first month.
(···0.6s) I mean, we were already profitable (···0.6s) because we had, uh, our, our mortgage
was, uh, at $906, uh, the utilities and then the taxes and the insurance, it was a few hundred
dollars extra.
Um, that came out to about 1400 roughly in terms of all the expenses every month. (···0.8s) And
then we generated over 3000 just in our first month. (···0.6s) I mean, so (···0.6s) we knew right
there, I mean, wow, this was a huge eye-opener. I mean, I, (···1.2s) I, I, I, I was shocked. And,
and, and the fact that we just had to just deal with the website and just communicating with the
guests, you know, that would come in and come out.
And yes, we had to do some other things like deal with, um, you know, the cleanings and some
other maintenance. It was only a first month. It wasn't even a full four weeks, I believe it was
about three weeks. (···0.6s) And the next month, the revenue jumped up to 3,600. (···0.7s) And
we were just thinking, oh my God, this is, this is amazing. And it was nearly fully booked out,
(···0.6s) and, uh, our rate was only $110 for (···0.7s) our booking rate.
(···1.2s) But again, we started to see the power of this (···0.7s) and dealing with the customers.
We started making adjustments, and we found that we were able to go from (···1.3s) short few
days, like two to three day bookings into a strategy that most people don't even (···0.5s) utilize
or not aware of, where we wouldn't get bookings for one to four months. And that's something
that I'm really excited to be teaching you guys. Uh, we'll teach the various different strategies,
but when you get long-term bookings, you're really gonna start to have more passive income
income because, because you're gonna be dealing with far less communication between
guests.
(···1.6s) Brent, (···1.2s) Yeah. Yeah. That, that I a hundred percent agree. Uh, that's my
favorite, uh, strategy as far as, uh, short term rentals and midterm or what have you. But still
short term, uh, that's, again, that's my favorite strategy is just because of what Joe said.
You, you have, um, less time, uh, chatting with the, the guests unless something major
happens, you know, it's just kind of, you know, park and leave it. And, and that's, that's what you
really want to be doing, uh, as well. So, like Joe said, we're gonna, we're gonna walk through
both, you know, the, or the short, short term, you know, one, two day bookings or any things like
that, pitfalls of that type of stuff, uh, all the way up to, you know, mid longer term rentals and, uh,
the, the good and the bad and the ugly, and then between, (···2.4s) Yeah.
And then we're also gonna get into, uh, we're wrapping this up right now, this segment, but
we're also gonna be getting into, uh, how to research. Are you selecting the right property,
(···0.6s) renovating your property, furnishing it, listing it onto sites, whether it's Airbnb or V R B
O or even other, some unknown sites that are for traveling nurses or for corporate housing. And
then maintaining your property with the cleaning crews or, uh, the lawn maintenance
landscapers.
And then how to serve your customers, and also how to run your business in terms of
accounting and dealing with some of the taxes, uh, and the cashflow, even using Excel, you
know, so, so I'm excited. I know Brent's excited (···0.6s) and, uh, I think we'll see you in the next
segment. I. (···2.2s)
(···0.7s) Okay, so we're gonna kick this off with market research. We're gonna go over, uh, a
few things here in terms of where to invest, city versus rural, (···0.9s) single family rentals
versus condos, (···0.8s) h o a, (···0.6s) being legal, uh, talking to local experts or your mentors.
And also gathering data in terms of air, d n a, uh, air d n a and other websites like SimilarWeb.
So, (···0.6s) so where to invest. (···0.6s) Now, of course, it's ideal if you are planning to own the
property, where you're gonna be running an Airbnb business that's locally near you, (···1.0s)
and you can't get to the point where if you are managing, you could be doing it remotely in other
cities.
(···0.5s) But of course, if it's your property and you're just starting out, we highly recommend
you can be doing it in your local area, and it could be your primary residence that you actually
rent out as a short-term rental, uh, and you move to, uh, another property as a result.
So, (···1.0s) and, uh, we'll also mention later on a few things where it doesn't have to be a single
family house, because there are, in the short-term rental sites, different types of unique
properties that, uh, you can list such as, uh, vehicles or boats or, uh, even (···1.0s) natural
things such as a cave, believe it or not. So, but these are all more unique properties. We're
really gonna focus on the, uh, these single family homes.
So, (···0.9s) Brent, you wanna share anything before we get into the, some of the websites
we're gonna explore? Yeah, and, and, uh, I appreciate it, Joe, where, where to invest. (···0.6s)
The, the biggest thing is if you're fir you're just starting out in this, um, you need to be close to
home first because you're going to run into, uh, situations that we'll go into that you're gonna
need to be able to get to your, uh, property relatively quickly.
Uh, and, uh, when I say relatively, uh, I, we, we use the one hour rule. So if you can't get there
within an hour, (···0.5s) then you, you shouldn't invest in that particular, uh, city or, uh, town or
whatnot. So, you know, don't we, we don't want you living in, you know, Iowa or, uh, you know,
uh, Boise or something like that. And then you're investing in New York City, uh, and because,
oh, you got a great deal.
Uh, you can do that with other strategies, but for, for, for short term rentals, (···0.6s) if you're
doing that, (···0.6s) you're gonna run into a slew of problems that you (···0.9s) ultimately may
sink you before you actually get started. So just make sure that wherever you're investing,
(···0.9s) you learn your local market first, and, uh, and, and learn it it like the back of your hand.
Uh, and we'll give you some, some tools here, uh, to, to get you in that right direction. (···3.2s)
Yeah. Unless you (···0.7s) have a team, (···0.7s) and of course this would, it's better if it comes
with experience. You've done one locally first, (···1.1s) and you have a team somewhere in a
different city that can actually manage it for you and visit the property in case anything comes
up. Because I have properties, uh, three units in Thailand, and my parents manage it, so, which
is great.
They live there, they're 30 minutes away from the, from the property. (···0.6s) And so there's,
there's no issue, you know, so you still have that, Let's get into one hour rule, right, Joe, you still
have that one hour rule that 30 minutes away, see Still Exactly, exactly that one hour rule.
(···0.8s) So, you know, (···0.9s) and a team, a power team as well, you know, so, and that's how
you can expand your, your properties. So yeah, so we're gonna do a screen share here.
(···12.1s) And right off the bat, what I did already was, I literally just searched and Google top 10
travel destinations in Los Angeles.
This is your homework, Joe. Before you, before you go on, we should probably mention the
markets that, that we're in and why we're in those markets. (···1.6s) The, uh, Los Angeles is
where Joe and I, uh, started our Airbnb business, uh, which is, which is a huge market.
I mean, it's, it's massive. Um, you're talking, you know, eight, 10 million people in the county of
Los Angeles. Uh, so we're gonna be looking at Los Angeles, which, uh, is a good example of, of
a vast metropolis, but at the same time has a ton of restrictions. Uh, and we're also gonna go to
a, uh, another market that, uh, Joe is in now, uh, now that he's a veteran, and, uh, one that has
a little less restrictions.
So I just wanted to make sure that you, you understood why we're, we're picking these, uh, as,
as well as, um, uh, the, the fact that they're large, but also, uh, that we have experience in those
markets. (···3.4s) Yeah, so when you do a search, again, you can just type in the top 10 travel
destinations. It doesn't mean that you're gonna open it up in one of these cities, but it's just for
you to be aware of how to understand and, and look at the numbers to see, uh, the difference
between, uh, cities that are thriving for short-term rentals (···0.8s) and, uh, and cities that are
not.
So, and sometimes the regulations come into play with that, you know, when things start to
constrict more, uh, the, the data changes as a result. So I've already prepped this site, which
was the top 10, uh, travel destinations. Uh, it came up to actually top 20. (···0.7s) So here, if you
look here, standard price, this is really the home (···0.7s) price, (···1.7s) and it even shows you
the rate of occupancy (···0.9s) average per day rate, $360.
And it comes out to an average monthly income of over $10,000, uh, which, which is fantastic.
And you can compare that to (···0.7s) other states. And actually here, California shows up twice.
(···1.1s) But what's interesting is also in Florida, (···0.7s) it's much less for the home, it's only,
it's a million dollar home compared with a $2.5 million home.
(···1.8s) And their average party rate is double that, (···0.7s) see $695, (···3.3s) but it's actually
lower in average monthly income because the rate of occupancy is lower. And that's how the,
the numbers correlate to each other, (···0.5s) if you can see there. So, yeah, and again, these
are things, (···0.7s) yeah, just get used to researching on your own, because you're gonna learn
a lot of information.
You start to get used to the numbers. (···0.7s) And we're gonna go into, because there's a lot of
different sites for short-term rentals, (···0.9s) what I recommend is (···1.2s) to go to a website
called similarweb.com. And what this is, is it analyzes the data for how many visitors (···0.5s) go
onto a website. It could be any website, YouTube, or Google. And here, in this case, we have
Airbnb, (···0.9s) and this is of course the number one.
And you'll see here the total number, number of visitors is 238 million. (···0.5s) I mean, that is
an, an astounding amount, uh, in terms of per month of the visitors. (···1.6s) And Joe, do you
want to explain for this part, to get these type of analytics, uh, for this particular site, you may
have to have a subscription. (···1.7s) Actually, you, you do not because you just have to have a
login, but if you wanna have access to more data, (···0.6s) then you have to purchase a, a
membership or subscription.
(···1.0s) But as you can see here, Airbnb, again, 238 million visitors, and you can click the
compare button and you'll see that (···1.1s) there's V R B O, it's 150 million booking.com. That's
a lot. (···0.6s) I, but I believe they also include flights and TripAdvisor as well. That's why it's, it's
a lot higher hotels.com. (···0.6s) So based on this, you'll be able to understand (···1.7s) why
(···0.6s) certain sites are more beneficial to use than others, because we've also listed on V R B
O for an entire year, but literally (···0.8s) we had one message (···0.8s) from an interested
guest, and that was it (···1.5s) For, for a particular property that we had it.
(···6.4s) And so (···0.7s) anything to add, Brett?
(···0.9s) No, I was just saying for that, yeah, for that one particular property, uh, it, it just didn't
work out. And so you may be in that same boat with your, your first property. Uh, you may be
trying, uh, one particular, uh, short-term rental site that just (···0.7s) isn't working for you in that
area. And, and you've gotta be able to, uh, you don't, you don't want to get into a situation
where you set everything up, you're all ready to go, and that's no one that that's coming to your,
your, your, uh, your rental because they're not seeing it, or it's, you know, it could be overpriced
or whatever the case may be.
So you want to get the, the, the analytics right upfront before you, uh, in invest all your time and
energy and, and, and funds into that. And that's what this, this does allows you to see that.
(···2.6s) Yeah. And you can, because of the data that's shown here, you could put your listing
on different websites and you can test it out.
(···0.6s) But we didn't go beyond Airbnb and VRBO for our properties because we had so much
success with Airbnb. Now, if we didn't have that success, yes, we would definitely list it on
booking tripadvisor.com, hotels.com, and, and see where that led us. (···2.0s) Now, (···0.7s)
you can also, what's important is to find out the regulations of the city that you are planning to
open up to your Airbnb. So we'll use here again, Los Angeles as an example. So I typed in
Airbnb regulations, Los Angeles, and it literally says right here, (···0.6s) and this is referencing it
from airbnb.com, (···0.9s) right?
It says, (···1.1s) home sharing is permitted in Los Angeles if your listing is a primary residence.
(···0.8s) And that means (···0.6s) if you're living in it, you can rent out the other rooms (···0.8s)
in your home. (···0.8s) Now, it also goes on to say, listings without a permit (···0.7s) number or
exception posted will be blocked from posting short term stays less than 30 nights at a time.
That's big. So, (···1.5s) yeah. So that means (···1.0s) you have to get a permit. And from a
previous regulation, you were only allowed 90 days (···0.8s) to, (···0.6s) out of the calendar year
to rent out your property. (···1.0s)Now that means you could do 30 days, uh, in January, you
could do 30 days in the summer, and then 30 days, um, in the winter. So it was spread out, but
it had to total 90 days and not go over that.
(···0.8s) And if you did go over that, there was a steep fine of $500 (···0.5s) for every day that
you went over. (···0.8s) Yeah. Now (···0.5s) that's, that, that is detrimental to your business
because most Airbnbs are, are not over $500 unless they are luxury homes or extremely unique
properties. (···1.6s) So, but the, with the strategy that we are gonna teach you, there is a way to
be in a city with heavy regulations. And (···1.0s) because to skirt that you have to get bookings
that are over this 30 day regulation.
You get 'em for one month, two months, up to four months or more, (···0.9s) and then you're
gonna be free and clear, and your pricing is gonna be a little bit different. You're gonna be
offering discounts as, as a result, because guests are booking for such a, a longer period of
time here. So, Brent, you wanna share anything about this? (···1.1s) Yeah. These, these
regulations are put in place, um, because of the lobbying of hotels, right?
And, uh, you know, if anybody anywhere can just throw their house up on the site and folks
come flock to it, that's taken business away from the, the hotel. So they, they really, uh, wanted
to, uh, crack down on that. Uh, and, and they did. And they, and, and as a result, you start
seeing these uh, that really hamper you, uh, from, from the novice person from going in. So just
the, the Joe Blow, uh, coming in and saying, I'm just gonna list my, my house on Airbnb.
They're gonna, they're, they're stopping that. But for seasoned investors like yourself, uh, you
are going to learn, as Joe just said, we're, we're gonna teach you how to, to get around those
legally. We're not, we're not, everything here is legal. We're not doing anything that is going to
compromise our integrity, uh, or that is going to get us into legal trouble. All those things that
are, we're just going to, uh, make sure that we're within the bounds of the legal system.
And there are ways to get around that to make sure that we're having a, a sustainable, uh, and
long sustainable, uh, uh, uh, rental, uh, business. (···2.6s) Now, you can also, while doing your
research regulation, (···2.4s) you can go to actual county, (···1.9s) like here, (···0.7s) castor
california.org. (···1.2s) This was the city where our first Airbnb was located.
(···1.0s) And sometimes you can actually type in (···0.5s) short term (···1.8s) rental (···1.4s) and
the regulations will show up. (···1.3s) Now, in this case, it's not here any longer. 'cause I see
they've actually updated their website, (···0.6s) but what we recommend is you actually (···2.2s)
go to the contact page (···1.0s) and you call them, (···1.5s) and you ask to speak with
somebody, and you find out directly what the regulations are (···0.7s) in that city, (···1.0s)
because again, you want, you wanna do everything legal (···0.7s) now.
Yeah. And we'll talk about legal in just a second, but yeah, you may Not be able to find, uh,
another area you can go to is directly to airbnb.com, their help center, (···0.7s) and they actually
list some of the major cities and all of their regulations (···0.8s) are spelled out here, (···0.6s) so,
and so I'd say, let's move on to (···0.7s) the city versus rural.
(···3.5s) Yeah. And to me, it's, it's also still a part of where to invest because you're trying to
figure out, um, not only lo uh, your, your locale, like how close it is in proximity to you, you know,
but what are the advantages of having a, uh, a, a sprawling metropolis at your disposable with
tons of tourism, uh, or having that rural, uh, feel where maybe there's a lake or there's, um, a ski
resort or maybe they're, they're, um, doing, um, a migration.
Uh, uh, a lot of folks are flocking to the area to, to build, um, a, a, a small rural community up or,
or what have you. There's, there's tons of reasons why you would do those two. So let's go into
that. (···2.6s) Yeah, you can always search population for a city. (···1.4s) So if you did that, let's,
let's say we went here.
(···3.0s) Los Angeles population. (···1.6s) Let's, we have 3.9 million. (···0.7s) So clearly that is
gonna be a good (···0.6s) place to have an Airbnb. (···0.8s) Now we're gonna compare that.
Joe, can you do Los Angeles County population (···0.8s) just really quickly? (···0.5s) Yep. Yep.
(···2.0s) Look at that. Look at that 10 million people to, That's 10 million. That's (···1.1s) just,
Yeah. So we went from Los Angeles City to the county, which covers (···0.6s) a wider area.
(···2.1s) Now what's interesting is, even though we had one in Lancaster, our first one (···2.7s)
you'll see here, the population (···0.9s) was (···0.8s) so much less, I mean 500,000 for the
population, (···0.8s) but we were still able to thrive with our business. And even during the
pandemic as well, we had a 93% booking rate, where actually in the area, it's normally a 43%
booking rate.
And that's because the way we designed it was for long-term guests who would book for one
month to four months. (···0.9s) And if there was any time the regulation would've changed in
that county, (···0.5s) we wouldn't have been affected either. The, Now granted, if you're gonna
be in a high (···1.4s) dense, highly dense population with a lot of landmarks, (···1.3s) you are
actually gonna be able to charge a lot more. Um, and, and based on the supply and demand as
well.
And we're gonna get 'em to show how to, how to, uh, price your Airbnb by looking at the
research, uh, comparing other Airbnbs in the area. (···0.7s) Now, if any of you folks haven't
been to, sorry, I didn't mean to cut you off, Joe, but I just wanted to say real quick, if any of you
folks haven't been to Los Angeles, I just wanna point out a little something here. See you up in
that center there, uh, next to the Los Angeles, right above that is Griffith Observatory. I highly
recommend that you visit there.
It is spectacular views. And if you were able to get a pri it's my favorite place, my favorite place
by far, to be in Los Angeles. But if you're able to get property around that area, I mean, that
place brings in millions (···0.8s) Observatory. It's not Disneyland, it's just an observatory. It has,
you know, telescope and all that fun stuff, but it brings in millions of people, uh, uh, per year, uh,
just in that area alone. So, uh, just (···0.7s) just wanted to point that out and, and, uh, if you
have a chance to visit, you, visit that.
(···2.1s) Yeah. And what we're using here is just Google Maps, (···1.3s) right? And based on
what Brenda's saying, I mean, (···0.7s) it's such an important landmark that you can see that
Google (···1.6s) icon here, (···0.8s) as well as the Getty and the Getty Villa. (···1.3s) And you
can drag things along, (···0.6s) or you can zoom in, (···1.4s) you can get into the point where
you're, you're going in so close (···1.0s) that you'll start to see other (···1.9s) areas that pop up.
(···0.5s) So here it says Whittier Narrows recreation area, the shops at Montebello. (···4.7s) You
can see this U S C right there. That's University Of Southern California. Uh, Joe, uh, this is also
another thing that you can be looking for when you're looking for rural versus, um, you know,
your city (···0.5s) is (···0.7s) not only the population, but where are you, you know, like we have
the Disney Concert Hall, same thing, very, you know, a lot of folks come in and outta there, um,
specifically for the, the concerts and music they put on, but hospitals, you know, or, um, the
University of Southern California, that's U S C, uh, a bunch of parents will come in, uh, and fans
to come in for, uh, sporting events and things like that.
So if you have a property that is near that area, (···0.8s) you, you can expect to have more folks
coming in on a short term basis for a big football game.
You know, U S C V, um, I'm sorry, yeah, U S C versus Notre Dame or something like that. Uh,
as opposed to longer term rentals. Whereas if you were over at, uh, the U S C hospital on the
other side, you may have nurses that need long-term, you know, traveling nurses that need
long-term stay.
So you have to, uh, gauge where, where you are and what you're doing with your property.
(···1.1s) Yeah. And I, and, um, there are instances where there is a, um, a concert, (···1.7s) a
concert area, and based on the talent that they attract, either it's, it's annual, or it's every
quarter, the, the prices for the Airbnb, they, they go into such high demand that some
properties, uh, rent out for 15,000 (···1.0s) during that month, just because there's one concert
of a big performer.
Let's say there was a Taylor Swift or, uh, like a McDonald or someone like that, like, (···1.3s)
you know, because every place gets rented out. (···0.7s) And there's also settings in Airbnb
where, where you can allow for a fluctuation based on the supply and demand, and their
algorithm algorithms will make it go up or down. (···0.8s) So you can, (···0.7s) in a sense,
maximize the bookings if you're doing shorter bookings that are less than a month.
(···1.0s) But we can pull the map up to some more, more rural areas. We can show you how, if
there are no landmarks, there are still ways that you can (···0.8s) have an Airbnb and also
promote it. Because what's also important (···0.5s) are the headings, the headlines that you put
in your listing, (···0.5s) and also the photos of areas that are nearby. (···0.7s) So, for example, if
you're up here in Santa Clarita, (···1.1s) there is, well, there's actually an amusing park, six
Flags, magic Mountain.
(···1.2s) There is, it (···1.0s) looks like there's a ranch over here, so you could put in your
heading, (···0.6s) you know, cute and cozy, uh, two bedroom home (···0.7s) near a ranch,
(···1.2s) you know, or near this amusing park, or in walking distance to a Walmart or, or certain
plazas. There's always gonna be something, or it could be mountains or it could be lakes, and
you're gonna attract people who like going to the water or who like going on hikes, you know?
So it's all about utilizing, uh, what you have, uh, in the area where you're setting up your Airbnb.
So Yeah, I, I, I second that. And (···0.6s) again, it's even location, uh, in, in this area too. Like,
let's say you're at a Cassia Lake over here, uh, where you have a house on the lake, as
opposed to, you're on the complete opposite side of the, the five freeway, uh, in the middle of
nowhere, (···0.8s) that lake property, you may be able to charge top dollar because it's on the
lake, uh, but on the other side, it may only be five miles away.
But you know, you're, you're, you're gonna have to adjust your pricing for that. So (···0.6s)
again, if (···1.7s) there is no right or wrong when it comes to, uh, where your property is, it's, it's
about pricing and it's about what you got into the, the, uh, the, the actual (···1.2s) home for, or
the, the, the, uh, the property for.
So if you, if you got into it and you're, you're, you're paying (···1.1s) let's (···1.1s) in (···1.2s)
rent, or I'm sorry, mortgage and insurance and bills and all that, and you're only generating, let's
say, a thousand dollars, you're not, that's not a good situation that you want to be in. Uh, so you
could be making a hundred dollars a night, but what if you're at 40% occupancy?
So you gotta, you gotta really dial it in when it comes to rural versus, uh, oh, I'm sorry. You gotta
dial it in when it comes to, uh, where you are. Uh, and, and, and that can go into (···0.9s)
geographically, uh, where you, where you are as well. (···1.5s) Yeah. And I've, I've heard from
some people who (···1.0s) have cabins and that are near lakes and, and certain mountains or
streams, they do very well, not so much on Airbnb, but on V V R B O.
So, (···0.7s) which, again, that goes back to, you can list your property on a variety of different
sites and see what works best, uh, for your particular property. (···0.6s) And I would even go so
far as even before you're gonna put up your, (···0.7s) your property or you're gonna search for
one, you can call companies (···0.6s) that would employ a lot of people, like for example, here,
the Los Angeles Water and Power Department, (···1.0s) there's a chance that they fly in
workers, um, on a regular basis who have to fill in a need because there's, there could be short
staffed in certain areas where there's construction work to be done, and you can find out if they
regularly, uh, have people come out and if there's a stipend for the employees to come out and
do work.
(···0.6s) Because for one of ours, we had an Air Air Force base right next to us, and we
regularly got contract workers that would stay there for one month to, to four months at a time.
(···0.6s) And it was terrific because it was, it became 95% passive for us, (···0.9s) and we were
doing less work than a property that was attracting travelers that would stay for two to three
months, two to three days at a time. (···1.0s) Now, this was in a, it's a smaller city and it's, it's, it
wasn't rural, but it was, it, again, much smaller, uh, than Los Angeles. And we were still effective
and we were still profitable, and we had a higher occupancy rate, uh, than what was, uh,
averaged in that city.
(···0.9s) And, and then, and there are a lot of, uh, variables that went into it, as Joe was saying.
Um, but, uh, we're gonna take a break here and, and, uh, we're gonna come back and, uh,
we're gonna jump into single family residence, uh, versus a condo and, uh, and some other
variations in between that. (···0.8s)
(···4.1s) All right, everyone, uh, welcome back. Uh, we've left off on, uh, city versus rural, and,
um, now we're gonna roll right into (···0.7s) SS f r, which is single family residents, uh, versus
condos, and some of the pros and some of the cons. Uh, both. Uh, so (···1.0s) right off the bat,
uh, I, I'm, I'm, I'm just gonna put it out there.
I'm a, I'm a huge fan of single family, uh, homes. Um, now they do come with their own pros
and, and cons. Uh, just like any, anything that you're gonna get into, there're gonna be pros and
cons, and you just have to make sure that whatever you're getting into for your investment, uh,
opportunity, that you're gonna weigh that out, uh, appropriately for yourself. (···0.6s) So let's say
you have a single family residency, uh, for, for yourself. Let's say you have a standard three
bedroom, two bath, right? Uh, and it's sitting on a, a decent amount of land, um, depending on
your area.
So you have a backyard, a front yard, or whatnot, uh, that is, that can be very, very attractive,
just, just on the optics alone, right? So with, with a two bedroom, or, I'm sorry, a three bedroom,
two bathroom, uh, you can throw in, uh, depending on how big the property or how big the, uh,
bedrooms are, you could probably put in two beds, uh, in each room, uh, and maybe in the
master, maybe have one or maybe have two, depending on, again, where you are investing in
who your clientele is, right?
Um, that with having two bed or with, with having two bathrooms available to you, uh, that
allows you to not have folks running over each other, trying to use the restroom and fighting
over, uh, who's gonna shower first or whatnot. You know, you have a good rotation going, which
is really good.
Um, so you can put more folks inside of your single family, uh, a residency. So let's say you put,
um, two beds in one particular room, another two beds, and another, um, and then let's, let's
just say you're not being greedy or anything, and, and you wanna have a suite. So you just have

one, uh, bed in that, that third, uh, bedroom. Now, how many folks can you house comfortably
now, which has jumped up to five?
So you, you turn three bedrooms into five, uh, guests that can get, that can sleep there, uh,
comfortably without sitting on a couch or laying on a couch or anything like that, which is key for,
uh, long-term rentals especially. But you can pack a whole family and a house comfortably as
well. Then you go to the outside and you also have, uh, your, your, your amenities, right? So
you can have, uh, your barbecue pits and fire pits and, you know, depending on where you are,
a pool or, or what have you.
Um, you know, you could do volleyball nets and things like that. You have a lot of space to, to
work with when you have a backyard front yard and things like that. So that, that really is a, uh,
a really good, uh, selling point when you're trying to attract your guests. And I, I, we always like
to call 'em guests because they're not tenants. They, they absolutely are not. And that's one of
the beautiful parts about short-term rental, is they are your guests.
So you, you're in the hospitality field as, uh, Bradley mentioned in earlier, earlier videos. (···0.6s)
They're guests and you need to treat them, uh, accordingly. So you want to have those
amenities, um, that set you apart from the other, uh, the other folks, uh, I don't know if, uh, Joe,
uh, Bradley, anybody want to jump in about, uh, specifically single family residents? (···0.7s)
Yeah, I, uh, uh, you know, I have pretty much made my investment career off of, of single
family, uh, short-term rentals.
And (···0.8s) the reason for that, (···0.9s) I guess in our head was, um, uh, we're in, in the state
of Florida now, our properties are, are all over the state of Florida, and anybody that knows their
geography knows that that's, uh, uh, maybe a little outside of, uh, the, the one hour rule. But,
uh, we built our way into that, of course. So, you know, (···0.8s) that being said, (···1.1s) what
we always kind of relied on with our properties was, uh, I didn't want to have to compete with
the Marriotts, the Hiltons, the Sheridans, uh, you know, and so a single family home allowed me
to house a lot of people.
(···1.0s) And, uh, you know, so that was kind of, uh, my wife and i's thought process as we
started this was, let's have a place where we can have a, a, (···0.7s) a larger group of people
come where they're gonna want to break bread, they're gonna wanna share and cook some of
their own meals. Uh, they wanna spend time together.
And, uh, you know, an area like Disney is perfect for that. And, and that's kind of the one that
sticks out. If you're looking on a map, everybody's gonna say, Hey, Dizzy's a great place, uh, to
invest because it's super busy. Of course, family's always going there, but, uh, then we think
about some, some outside the box thinking, and, and you find a single family home that's right
near a cruise ship port. (···0.9s) Well, (···0.7s) families take cruises all the time, and what do
they need to do the day before they go on that cruise?
They need to be in town. So, uh, one of my, my most highly occupied Airbnbs is in a little town
called Merritt Island, Florida, because it's about five miles, uh, from the Cape Canaveral cruise
ship port. (···0.7s) And, uh, we can turn that property over sometimes five, six days a week,
because I've got a family of 10 wanting to come stay in a three bedroom, two bath, uh, because
they can put all 12 of their family members in there instead of getting three separate hotel
rooms.
So (···0.6s) we've always liked kind of that, that family mentality of the, of the single family
residents. And, uh, also kind of, uh, as we've already alluded to, and, and Brett has started to
bring up as we can, we have all these other additional income streams that we can do. And the
single family home, in my opinion, gives us the best opportunity to, uh, to be able to add on
those additional streams through having a, a barbecue that we might be able to charge for if
there's a yard that, uh, we can, can have some other amenities set up in for people to use
paddleboards bicycles to rent, that sort of stuff.
When you've got a single family house with some storage space, some outdoor space, uh, it, it
makes those possibilities a lot, a lot more significant. (···1.8s) And I know that brand is gonna
get into the, the condos and the HOAs pretty soon, but I also wanna remind you (···0.6s) that
(···1.2s) of the other unique types of properties that are not just single family residences, you
know, because again, you can do vehicles, you know, I've seen listings for a Jeep (···0.5s) of, I
mean, think about it.
Someone has a, a jeep on a parcel of land, and that's what they're listing, (···0.6s) and people
are actually booking and staying there. You know, it, it sounds strange, and it sounds like
someone could just, you know, just take the vehicle drive off with it. But I'm sure they have it set
up in a way where maybe, uh, it's, it's not drivable, so it actually just stays there. Or, uh, if you
know somebody who has a, a plane that's not operational, right?
You could rehab it and you can design it in a way where there are beds in there (···0.8s) and,
uh, or (···0.7s) other things like boats even. You know, if you have a boat and you only go onto
the boat maybe once or twice on a weekend, why not utilize that, rent it out as a, as a property,
as a short-term rental and put it to use, you know, get some passive income from it. So also try,
just try to think out of the box, uh, for more unique ways.
But of course, you have to look at the websites where you're gonna be listing your property to
see if they even allow for it. So, Yeah, and, (···1.0s) and I, I a hundred percent agree. I love the
fact that, uh, just investing in general, uh, uh, I wouldn't say forces you to be creative, but it
allows you to be creative. And that's really, you know, for the creative person, it's great. Now,
let's say you're not a creative person, let's say at this point in the conversation, (···0.8s) you are
just like, wow, this, this seems, oh, I don't know if I could think outside the box.
That is completely okay. That's why you have teams. That's why you get a good team together.
Someone who, uh, matches with you. Let's say you're analytical. Joe is a very, very analytical
person. I mean, uh, when we first started, uh, doing our phone calls, he would analyze every
single thing we were doing. He'd said, well, I gotta make sure that the, that the market analysis
is right and this, that, and the other.
And then, and myself and, uh, uh, our other partner were very, very, you know, lying oriented.
We're like, just, let's go get it. Let's do it. And so we're we're kind of going back and forth, like,
no, no, we just gotta make phone calls. And he's saying, no, no, no, we gotta, you know, but we
needed that balance, and that's why we were successful. So again, if you feel at this point that
(···0.7s) turning an airplane into an Airbnb might be something that you, you can't even fathom
find someone who jumps at that opportunity to go, wow, I could do that.
And, uh, and, and I guarantee you there's gonna be folks in, uh, Pip's path that will, uh, be
100% on board with trying those types of things out. But I just wanted to tangent just for a little
bit, just so that folks don't get discouraged if, if you're not in that, uh, that go get 'em type of, uh,
uh, attitude with the, um, with creativity. Uh, go ahead, Joe.
Actually, actually, I just wanted to add that, you know, (···1.0s) the more unique a property that
you can list (···0.7s) on these websites, (···0.8s) I mean, the more bookings you're gonna get at
a higher daily rate as well. (···0.8s) Because I met somebody, uh, at a pit pap event just a few
weeks ago, (···0.7s) and she's looking to, it's one of our students, and she's looking to open up
a tree house because she's in the Midwest. And she realized that the, the, the tree homes,
(···0.5s) I dunno if that's the correct word, tree homes, uh, they bring in, they're so unique and
they're so in high demand that they were booked out (···0.6s) months in advance, four to five
months in advance, and the rate was $600 (···1.5s) a day on average.
I (···0.9s) mean, that's astounding for a tree house. That's not even a regular house. (···1.0s)
And I'm not sure if they have the, the same, uh, amenities such as a kitchen or laundry or, or
whatnot. But it is a uniquely different experience that most people can't get anywhere else.
And I believe that's why it, it's in such high demand and, and at a high rate and high booking.
(···0.8s) Absolutely. And you also have to understand the market, uh, as well. Right now, people
are traveling 'cause they've been inside for a year and they haven't been able to go anywhere.
So they're, they're, they're wanting those tree houses, they're wanting those boats, uh, you
know, uh, cruises and all the, they, they want it all, they really do. And so right now is, it's a
great time to do that, but when the market isn't that way, you wanna be able to, again, pivot.
And, and, and that is what this, uh, that if we can drill that into you, that'd be the one thing, hard
work, uh, pivoting (···0.6s) and, and make sure that you got a good team. Uh, so, but I, I'll, I'll, I'll
get back onto, uh, the single family versus condo and then also versus apartments. Um, so let's,
let's go to, um, a con, well, let's go to apartments first. 'cause I, I wanted to touch on this
because some folks, (···0.7s) you know, at this point you may say, Hey, I, I don't have enough,
uh, to, to get a, a home, (···0.8s) or, I don't have enough to get an apartment.
And, and there's so many ways to get into these, um, properties. But let's say for illustrative
purposes, you (···0.9s) want to Airbnb out, or, I'm sorry, short-term rental. 'cause I don't want to
get into coining the, the term Airbnb, because there are so many other players in the market.
But short-term rental, (···0.6s) you have your apartment and you want to (···0.7s) turn that into a
short term rental.
(···0.9s) Well, the, the good news is, uh, if as long as you have a sublease in your, um, and
again, this is legal, but as long as you have a sublease in your rental clause, uh, then you're
good to go, then you can, you can do that. Uh, and that'll allow you to supplement your, and,
and offset your actual rent. And so that, that's a good thing for you. So that's a great way to turn
something that that's, uh, the, your, your, your, your home that you're, every day you're in into
actual passive income.
Um, the same, now we can move over to a condo. 'cause I'm gonna kind of group those
together a (···1.0s) bit (···0.6s) with a condo. (···1.0s) Another good thing is, uh, and I, (···0.7s)
I'm trying not to be biased about single family versus condos and apartments, so I'm trying to
find good things about all of them.
But with the condo, same thing. If you have a condo, you can do the same thing. Um, just make
sure you check with the h o a, which we'll get into in a second. Uh, but, uh, you can supplement
your mortgage on your condo, or if you know someone that has a condo and, and they say,
Hey, yeah, sure, you know, um, you can manage, uh, their, their, uh, their actual condo or, uh,
short term rental, uh, you can do that. Uh, there, there's a, there's tons of ways, again, to be
creative with those.
Um, now this is the thing, and Bradley touched on this a little earlier. (···1.0s) When you're
dealing with (···0.7s) apartments, even if it is a larger apartment (···1.0s) and you're dealing with
a condo, even if it is a larger condo, (···1.0s) you are now competing with the big players. You're
competing with the Marriotts and, and the, the Sheridans and, and, uh, be, because at this
point, (···0.8s) you're, you're, even if it is a condo that is, um, a town home or something like
that, there's still limited things that they can, they can do.
Now, again, depending on your condo, you may be able to have folks out in, um, in the
recreational areas for your, uh, condo, your specific condo, uh, and your apartment may have
those type of recreational, you know, pools and, and laundry and things like that. But, but now
you're starting to get folks, um, guests (···0.8s)roaming around, uh, the, the areas, uh, that you
can't necessarily control or see.
Uh, so if something happens, uh, and (···0.6s) it happens off, you know, uh, your particular, uh,
unit, (···0.9s) now we're getting into some gray areas or some legalities that, that, that you can't
really control, as opposed to if you had a single family residence, you may be able to, you know,
uh, see what's going on.
Because, you know, the one thing I will tell you right away is you need to install a ring system or
some sort of nest or something where you can monitor what happens in, in your, uh, facility, not
necessarily inside. 'cause you don't wanna, uh, make people feel uncomfortable will, at least on
the outside. Uh, and we'll get into why that's important, uh, down the, down the road here. But,
uh, being in a condo and being in an apartment, (···0.9s) definitely if, if that's your option and
that's your choice, uh, and that's what you have, work with it and make it happen.
But there are some drawbacks to both of those that could very well hinder you from doing that.
And one is the h o a and the other is your landlord. Uh, and, and those are two really big, uh,
uh, really big, uh, barriers to entry for those two. Uh, uh, Joe, do you wanna say something?
(···1.0s) Yeah, just, uh, for those of you who are not aware of Ring or Nest, those are, uh,
security camera systems that actually shows you the video in real time in an app on your phone
or on a desktop.
So you can monitor and see who comes and goes. And if you pay for, uh, a higher upgrade in
your subscription, they can be recorded and triggered every time there's movement that's
detected. (···0.5s) And so that's, that's crucial because if anything happens, (···1.1s) you, you
have the eyes remotely, uh, to determine, you know, if somebody brings in, uh, weapons or
they're bringing in, uh, uh, cigarettes or things like that, and they're not supposed, there's a no
smoking policy or they're bringing in pets.
Uh, so those security systems are there in place, uh, for you to monitor the activity outside the
home. So Yeah, pets are a big one. People like to sneak in pets all the time, (···0.8s) so you
gotta, you gotta watch out for that. 'cause again, this, you're in, you're in the hospitality industry
now, so you know, you're gonna get guests, you know, turning over and not everyone is gonna
be, uh, upfront about what they're trying to do.
And again, we'll get into that, but, uh, you gotta make sure you're looking out for those. Uh, now
I know you're probably wondering at this point, what's the kind of having a single family
residence? I mean, you, you kind of just went to town on why having a condo or an apartment
might not be the ideal circumstance if you, you know, I get that, uh, to be honest with you, uh,
what it comes down to is your expenses to me and, and, and, and Bradley and, uh, Joe can,
can chime in, uh, with maybe other cons, but to me it would become the expenses.
Uh, a condo and an apartment. Your, your expenses are offset. Uh, let's say you have a pool
and you have a (···0.7s) laundry facility, and, you know, basketball courts and all that fun stuff,
you have all that that is paid for by the, uh, homeowner, or I'm sorry, not the homeowner, the
landlord of the apartment building or the, the condos, uh, h o a. So all that might be paid for.
Um, and even with some condos, uh, you may be in a situation where the condo pays for, uh,
some, some of your utilities and, and, which I think, uh, you know, that may have happened with
Bradley, he can touch on that.
Um, but when you're with a single family residents, (···0.7s) you're going to, you're gonna be
responsible for all those amenities. So there's no one offsetting your gas bill. If you have a gas
grill that's connected to X, Y, and Z, you're gonna have to refill the propane. Um, you're going to,
uh, have to make sure that maintenance is, uh, kept up on all of your outdoor, uh, uh, activities,
you know?
So if someone, you know, breaks something or whatnot, you're, you have to replace that. So,
you know, when you're in a single family, uh, home, (···0.5s) again, you're, you're responsible
for everything, and that would be the con as opposed to working out a deal with a, with a condo
or an apartment building. (···1.8s) Yeah. I'm gonna add on to that a little bit here. I, uh, one of
the (···0.7s) things, and, and I guess when you, you first brought up, okay, what are some of the
cons to single family residential and, uh, that this, the thing that I thought of, of course, was from
a negative experience.
And, uh, so it actually does go both ways, but I'm gonna start with the con reason. Uh, but
single family con can be your neighbor's. Uh, you know, it, it's a lot different. I, I think the
expectation in an, in a condo or an apartment is that I l I'm in a community living space, so
you're gonna kind of be okay with, you know, a little bit of noise, a loud TV people walking
around at night like that, there's just an expectation with that.
But, uh, when you go into single family residential and all of a sudden you've got, uh, a, a
property in a, a quaint, quiet little neighborhood, uh, that's not used to a whole lot of different
people coming down, and, and you've got those retirees living there that are a bunch of nosy
nibs, all of a sudden now, you, you've got, uh, you know, new cars and people on a weekly
basis coming in and out of that neighborhood to, to your property.
And, uh, so sometimes those neighbors can, can become a major problem because you're,
you're disrupting their normal, you're disrupting their peace. Uh, and, and that is, is something
that I've found, uh, as far as single family is that, uh, even though you could be in an area that
it's totally legal, there's no h o a restriction. There may not even be an h o a on a s uh, many
single family homes, uh, but you still got a bunch of neighbors who, uh, if they don't like what
you're doing, can, can give you just as much problem as any, uh, uh, legal situation could as
well.
So, uh, again, I find that in a condo situation, in an apartment, people are kind of more used to
that, uh, a little bit more active lifestyle, uh, or at least active surrounding group setting, where a
single family, if, if you start running a little miniature hotel on, on somebody's quiet old street
that, that they've been saving up their whole life to retire, to, uh, you, you kind of can, can get
yourself into a little bit of a pickle.
So, one thing, uh, single family, and that goes back to, uh, you know, kind of our rules of
investings, but have integrity. Uh, I tell people, as part of my, my due diligence on any property
we're actually looking to move forward on at this point in time, because of the issues I've had in
the past, I go knock on the doors of a couple surrounding neighbors and, and just kind of, uh, let
'em know what I'm gonna be doing and, and feel them out before I even get going on it.
Because if I have, uh, prime scenarios property in, in, uh, outside of Disney, if I've got the, the
president of the h o a living next door to me, uh, you know, and they don't like what I'm doing,
then, then that enforcement, uh, on my, my (···0.9s) investment property that's a couple hours
from my house, uh, can, can be upped very drastically, and they can be there to take pictures of
it every minute of the day.
And when your trash can isn't in by noon the next day, they can tell you that they're gonna find
you if you don't, if you can't get that under control. And, you know, so again, is it right, is it, is it
wrong? It doesn't really matter because at the end of the day, that person is, is, is causing a
problem. So, uh, sometimes in the single family homes, the neighbors can, can give you some,
some grief or, or something like that. But again, with proper preparation, we avoid that. But I
would say in a single family scenario, that's probably a, a downside.
(···1.1s) Yeah. And Brett, Brett and I will share, uh, an experience later on once we, once we
get further through this course of how we dealt with, uh, major disturbance and partying and 30
to 40 cars outside of one of our properties. So, and, and share how we, how we handle that to
resolve the issue as well. Um, but I actually want to point out also regarding the h o A (···0.7s) is
that, uh, what happens is they usually vote to see if they want, if they will allow your, uh, your
property from being listed as a short term rental, you have to get approval from them, you know,
because if you do it without notifying them, (···0.7s) they can go back and find you for, you
know, for, uh, doing it without receiving permission.
(···0.5s) Now, there is a possibility to actually partner with them, (···0.8s) you know, because
thinking creatively, right? If you're earning a substantial amount of revenue from your Airbnb,
you can actually try to offer them like, Hey, we'll pay you more, (···0.6s) or we'll pay you a
percentage or a flat rate for having our Airbnb.
And as long as everything is, is, uh, there's no disturbances, you know, uh, the h o a
organization can benefit financially, uh, from allowing us to be here. You know? So try to think of
things like that. You can form a partnership. It may or may not work, but you never know, you
can always give it a shot, you know? So, of course, always be legal when you're doing this. So
Wait, exactly. And I was just gonna piggyback off what you're saying, Joe. Um, you, (···0.8s) it's,
it's far more likely that if you're in a, um, h o a situation where, uh, there's only maybe four to
eight or 10, um, units in a building and they're all condos, you have a, (···0.6s) a, a greater
chance of talking to the H O A and working out a deal with them, uh, that Joe just mentioned, as
(···0.8s) opposed to, let's say (···1.3s) you, you're in a community of, uh, a couple hundred, you
know, uh, units, you know, that, that h o a is a lot more powerful.
Uh, they're, they're, they're a lot more stringent (···0.5s) and, and you're, you might have some
uphill battles.
Uh, and, and so h o a if for those, uh, that, that don't know what that stands for as the, as a
homeowners association. Uh, so the homeowners association is responsible to, uh, to, to make
sure that each of the properties or each of the units in their purview, um, adheres to a certain
code of ethics, uh, and, uh, a certain code of, uh, of, of appeal, uh, of appearance, uh, so for
their, for their property.
So they want uniformity, they want everything looking great, clean, uh, streamlined. They, they
want all those things, uh, because that's what they're in place for, is to keep that calm, keep
that, that peace, uh, in the, in the community.
So when you drive by, there's no trash, you know? Um, everyone's lawns are very, you know,
manicured. Uh, and, and a lot of, uh, HOAs go all the way down to, uh, what color your handrail
is up to your home. So if you're going to a h o a, uh, and, (···0.7s) and that's the case, and you
see everything is manicured ready, I mean, down to a t you, you see everything is just on point,
then it is very unlikely that they're going to be okay with you running, uh, a miniature hotel out of
your, uh, your, your unit.
Um, so (···0.8s) again, that's a part of the doing the due diligence beforehand. You may get a
steal, you may get a steal on the property. It may be the, that someone's trying to give the
property away to you and you're like, oh, we can do Airbnb. (···1.8s) Feel out your surroundings.
Feel out that the h o a is a very, very powerful, they (···0.7s) look at them as an omnipotence
being that will (···0.8s) either grant you access or, um, just completely shut you down and, and
give you a ton of problems. Um, but I, I, you know, again, when it comes to (···0.5s) short term
rental, (···1.3s) I prefer not to, uh, to have an Airbnb, uh, or I'm sorry, a short term rental in their,
uh, in any h o a situation.
And we had one, uh, and it was a paying, and, and it was, and, and it was, it was a, it was a
single family residence. So, so we mixed, instead of having the condo, right, uh, uh, h o a, we
had a single family residence, uh, and an h o a, and they had everything. They had the pools,
they had tennis courts, they had all the, the great stuff, and, and, and, and joke and, and second
me on this, but, uh, when you, when I say that they wanted the, uh, the handrails a certain color,
they would dock us if we didn't paint the, the, they knew what we were doing.
And they said, fine, but I, they were being a little bit, you know, passive aggressive. So they,
they allowed us to do it, but then said, oh, well, you gotta, you gotta paint the house. Now you
gotta paint the shutters, but you gotta make sure that, you know, that bush is trimmed and, and
so on and so forth. But, uh, you know, Joe, did you want to chime in on anything on that? Uh,
no. I, I second with our experience? Yeah, for h o a, you know, we, we, we switched it after that,
you know, so I, we didn't, uh, continue, uh, because of all the issues that were coming up.
But, uh, yeah, I, I, I, I would highly recommend avoiding h o a unless you can work something
out, uh, and, and they are okay with it, and you can work partnerships somehow. Uh, so they're,
they're benefiting as well, uh, in your, your efforts in your profitability. So, but, uh, yeah, let's,
let's close this segment and we will start up again on the next one regarding, uh, talking to local
experts and hosts that have come before you working with your mentor in this.
Uh, and also, uh, just some data gathering, uh, to wrap up the market research segment.
(···5.3s)
(···6.6s) Okay. You want, you wanna kick this off, or you want me to kick it off? Uh, sure. No, I'll,
uh, you know, I'll, I'll start it off. Here we are, uh, we're back here. And we wanted to start, uh,
backend, the, the market research section. Uh, but we wanted to hit on, uh, being legal and not
only what that means, uh, but, uh, the different facets of being legal. And, and just to, just to
start, um, I, I want to (···0.7s) make a point, uh, about, uh, being ethical, uh, in everything that,
that we do.
Uh, it, it is so important (···0.6s) to (···1.3s) be (···0.7s) ethical, do right by others. Uh, there,
there are so many people in the short term rental, uh, business that are just trying to make a
fast buck or quick buck. And, and, and like, uh, uh, every mentor that you're gonna have in Pip's
path, uh, every speaker you're gonna hear, uh, says, um, you, you, you gotta be above board.
Uh, you gotta, you gotta treat people right? You gotta do right by others. (···0.6s) And, (···0.7s)
and, and you gotta make sure you're not doing anything, uh, underhanded. That's, that's gonna,
uh, that's gonna ultimately put you in a bad position down, down, down the line. And this isn't a
get rich quick, uh, scenario. Every, everyone's gonna, uh, drive that point home.
And, and it's because it's true. This is not get rich quick. This is not, uh, you know, let me throw
a house up and make $30,000 (···0.8s) in income, um, per month from one rental. Uh, that is
very unlikely. Not to say that it couldn't happen, but it's very unlikely that that's just, you're just
gonna, you know, hit the jackpot on your first property. Uh, so that being said, you know, we
wanna make sure that we have integrity.
(···0.5s) And a part of that, uh, is following the legal code of your local, uh, municipality, your,
your local county, uh, your local state, uh, as well. And, uh, there are a lot of le legalities that,
uh, for, for short term rentals have been put in place because what we, uh, because of the
reasons that we expressed earlier about (···0.8s) the, the, uh, the hotel industry really cracking
down and wanting, you know, uh, things to, uh, to, to kind of go back to normal.
Uh, and then also neighbors, we touched on neighbors, um, cracking down, uh, on you, uh, and,
uh, HOAs, uh, previously. Uh, so there's a lot of opposition to this, and you, you wanna make
sure that you're all above board. But just because, and I will make a caveat just because, um,
there, there are legal, uh, just because we're saying be legal does not mean that you cannot
move properly within the legal structure (···0.8s) to make sure that you have a proper profitable,
uh, uh, uh, short-term rental.
Um, so I just wanted to start off by saying that I, I didn't mean to be long-winded, but I think it's
very important to stress, (···0.8s) be (···0.5s) ethical in everything that you do when it comes to,
uh, investing. Because, (···0.9s) you know, in the short term, you may think that you're gonna
win, but in the long term, it's gonna come back and bite you and, and that's just not the situation
that you want to be in.
(···1.9s) Yeah. So, No, go ahead, Joe. I would second that because, um, I know people who've
actually, um, run Airbnbs as doing a sublet (···0.8s) who without the, the landlord's knowledge,
(···1.2s) and it later on the landlord finds out is, is very upset, you know, there, and there's a lot
of issues with it.
Um, and it, it, it only ruins it for everybody else who's, who's, you know, doing it in the proper
way. Um, you know, because then the company that, uh, you are listing your property on,
whether it be Airbnb or vrbo or booking.com, you know, that starts to get a bad rep. You know?
So, you know, uh, just think of it as, you know, what you're doing has an effect on others as
well, you know, and other people's livelihoods. So, and it may seem small, but, you know,
(···0.9s) a stone dropping into a, into a pond does ripple out.
So, (···0.7s) Oh, that was actually really, (···0.7s) really deep, Joe. (···0.7s) I, I'll take my hat off
to you on that. A stone dropping into a pond has many ripples and a rippling effect. I like that.
Wow. (···1.5s) Yeah. Well, well, let's, let's get into the, uh, you know, the local experts and
mentorship. Well, well, hold on. Let's, let's get back to the legal, I don't wanna, okay. I don't
wanna skip that. Sure. Um, so when being legal, uh, what does that, you know, entail?
And, and we, we, we talked about a little bit of this in where to invest, uh, right. Um, there are
certain places, uh, and municipalities and like I said, that are going to, um, that are, that are
going to (···0.5s) make you jump through hoops, right? So, for instance, there are places, um,
certain cities that, uh, that, and, and in a previous video, we did show this, uh, that will, uh,
require you to have a business license to run your short term rental.
Uh, and that, (···0.5s) that, hey, if that's what it takes (···0.7s) to (···0.5s) actually, uh, get your
short term, uh, rental up and running, and that's something that you're gonna have to take into
account when, um, getting everything on, uh, up and going. So let's say you wanted to, uh, start
your short term rental (···0.5s) in, uh, three weeks.
You, you got a property, you got furniture, you, you did all your analysis and everything, you're
good to go. Uh, and then you go into the, and, and again, we tell you to do this before, but let's
say you didn't do it. Uh, and let's say you didn't actually, uh, do the research about, um, your
legalities, and you find out, oh, wow, we gotta get a business license. And the, the business
license is gonna take, (···0.5s) oh, I don't know, at least, uh, a month, to, to go through the
process of, of vetting (···2.9s) and registering and then getting you your business license.
Uh, so that that'll set you back, you know, a couple, uh, if you want it to go up for two weeks, it's
gonna set you back, um, for that month. So you have to make sure that you're, you're taking,
uh, a close examination of the local laws that are going to, uh, either help or hinder you. Again,
Los Angeles, for example, and I'm sure, uh, in New York, and I, I can't speak for New York
'cause I don't, uh, particularly own any, uh, Airbnbs in that area.
But I do know from folks who do that, certain boroughs, uh, definitely it's very stringent, uh, just
because again, when the neighbors start talking and the hotels start talking, they're gonna,
they're gonna put their foot down and make you jump through hoops (···0.9s) on whether or not
you can (···1.0s) actually, uh, uh, run, run a, run a, uh, short term rental, uh, as well.
So, uh, business licenses can be required. Um, we talked about, uh, earlier about potentially
having, uh, barriers to entry on, um, how, how many days you can have a, uh, a short term
rental throughout the year. Um, so are there caps on that? And if there are, (···0.6s) again,
(···1.4s) what are the ways, read the, read the language and then say, okay, if we can only do I
believe, Joe, you had this example, but let's say you can only do 30, uh, days out of a quarter,
right?
Uh, for a short-term rental. Okay. What's the definition of a short-term rental? Well, any rentals
that, uh, are less than, you know, let's say two, uh, two days or a week or something, well then
now, you know, in that market that you need to, uh, to, to actually get, um, short-term rentals
into mid-term rentals, you know, month long rentals, or two month or, or, or six month rentals,
um, that's technically still short-term rentals.
Uh, and, and you are abiding by the law, 'cause that is in, so your ethics are in play, and the, the
legal, uh, aspects are in play, but you're just, you're, you're reading into the law and then you're,
you're, you're, uh, using what you know as an investor to your advantage because you're doing
the research, you're doing the homework, and you are able to, you know, profit in an area where
a lot of folks aren't.
But you're also coming with that you're most likely gonna get, uh, uh, those longer term tenants
can, or guests, excuse me, the longer term guests can be, uh, very advantageous, uh, to you
because (···0.6s) again, it's, it's more passive. You're not, uh, scheduling cleanings all the time,
or you're not, uh, having to, to turn over the property as many times. You can just kind of set it
and leave it and then get, you know, your, your weekly or monthly check the, uh, deposited
depending on, you know, how that works for you.
(···1.0s) Um, so (···0.8s) again, uh, check with your local municipalities and your local codes
ordinances. Another thing about being legal is, uh, a lot of folks don't want to (···0.7s) get
insurance. Uh, and I, I, I just wanna say (···0.8s) it's, (···0.8s) it's necessary.
Okay, go, go ahead. And don't, don't skirt around getting insurance. That's a part of being legal.
Um, for instance, Airbnb, uh, which is, is a good site to host your short-term rental, does offer
you, uh, does offer insurance for, uh, uh, let's say someone has a party or whatnot and breaks a
bunch of stuff, um, that can be taken care of, which is great. Um, however, let's say you are
doing a short-term rental and you're not using one of those sites, uh, or let's say you are on that
site, uh, that offers insurance, but they don't, um, reimburse you for that particular, uh, uh, uh, in
that particular incident.
Well, what are you gonna do? Well, you have insurance to back that up and not just any
insurance. So we have, uh, liability, uh, you know, insurance, like this general liability, and then
you also have landlord insurance as well. Um, which again, you have to make sure that you're
talking to your, um, insurance agent, uh, who's setting that up, so that way you know exactly
(···1.0s) what is covered, how it's covered, and, and, and, and all the, the nuances that, uh, go
into that.
'cause there's also, uh, fire insurance, depending on where you are. There's hurricane or
earthquake insurance there, there's all different types of insurances. But again, this is a part of
being legal. 'cause the one thing you don't wanna do is apply for that business license and then
realize that you needed a certain, uh, insurance (···1.2s) and you don't have it, and they shut
you down.
And now you're, now you're out until you get the insurance. Then you have to reinstate, and
then, and now you've lost, you know, a month of income or weeks of income, or however long
that takes. So, again, just make sure, I know it seems like a lot, but (···0.6s) this is, if you wanna
separate yourself from the pack, if you wanna do, uh, you know, the, (···1.0s) these, uh, if you
want to be the best investor you can be and you want to take it to the extreme levels, then
you're gonna have to take, uh, into account the, the nuances of (···0.8s) being an investor.
And this is one of those things, and it's being legal. (···2.2s) I, Joe, did you Yeah, (···3.4s) I was
gonna say, Brent, what Brent was mentioning is, uh, for example, the Airbnb has a $1 million
insurance policy. So, uh, if the guests do, uh, damage your property or the belongings (···0.8s)
inside there, uh, you can, you can, uh, document it and, um, make the repairs on your own, but
then, uh, you can get reimbursed with them.
So, but you, you have to understand the process, uh, that legal process, uh, of going about it.
You can't just make a claim and not, uh, have it substantiated with, with the documentation and
the proof. And we'll actually show you, uh, what, what happened to us, uh, in one, one of our
incidences as well, uh, when our property was damaged, and the steps we did to, um, to get re
reimbursed with that.
So, (···1.9s) but are we, so let's go on to the, the local experts and the mentor then. Anything
else? Brad, did you have something to say? (···0.9s) I'm just gonna gonna add on to the,
(···0.6s) the be legal there a little bit that, (···1.0s) you know, in, in, in exactly kind of how you
guys have, have framed it, for sure. But (···0.7s) we, we want to make sure that whoever we're
working with understands and knows what we're doing. And, and, and, you know, uh, it it goes a
very long way that (···0.6s) your insurance agents, your property managers, your landlords, your
cleaners, everybody should, should understand and, and know exactly what you're doing.

And, and the be legal aspect, it just comes back around to, uh, the fact that (···0.5s) this is also
your reputation (···0.8s) and, and really, you know, being legal doing it the right way is, is
(···0.5s) going to then build your reputation where you end up like, like these guys here, like, like
Brent and Joe, where you have people coming to them constantly asking them, how do you do
this?
Well, if you guys are new investors, you're probably looking for money partners and, and
individuals who are going to work with you and do your deals, uh, just as these guys were, just
as I was, is as we got started in this. And, and one way to build that up is, is just by doing good
business and, and being legal always is gonna gonna be a part of that. Uh, and it, it truly is, uh,
something that we consider (···0.6s) to be a, a, a non-negotiable.
So, uh, that's all I have on that, guys. (···0.8s) And, and just to piggyback off that again, uh, I, I
love the fact that you said that, uh, it's about reputation. That's the one thing that was instilled in
me when I first started business in general, uh, and even before then, is at the end of the day,
uh, you know, money will come and go. Properties will come and go, but the one thing that you
will have after it's all said and done, is your reputation.
(···0.7s) So if you're known (···0.6s) as the person who is upstanding and is gonna do things by
the book and make sure that everyone's taken care of, uh, that, that goes a long way. Uh, and
I'll give you an example and, and, and we'll touch upon, uh, this down the, down the road, I'm
sure. But I ended up getting, um, a, uh, a, a portfolio, uh, a deal done (···0.8s) just by reputation.
(···0.8s) And, (···0.8s) and the, the reason why it's a big deal is I (···0.6s) did a portfolio deal
(···0.7s) by my reputation of being upstanding, taking care of people, uh, and doing, you know,
the best I can to make sure that everyone is, is in the right position. (···0.5s) I got the portfolio
deal with zero money down, (···0.7s) and I got, they're all, all of the properties in the portfolio
were a hundred percent free and clear (···1.7s) that, that, and that you don't get that by being a
sleaze, sleazy guy or girl.
You don't get that for, for doing underhanded stuff. You get that from saying, Hey, that guy, you,
you want to deal with that guy? You, you wanna deal with that lady? You, you really want to, to
work with them. And when that happens, there's, there's no better feeling in the world to know
that someone trusts you enough to, to get that done. But that's reputation. And then that's the
one thing that you gotta uphold out of, out of all of this, you have to have integrity.
And that's why I led with that in the beginning. It's about your integrity. It's about your, um, your,
your reputation and, and you'd be surprised, uh, on what that can do for you in the long term.
(···3.8s) Yeah, and I'll even add to that. I mean, one of our properties that we got into, um,
homeowners were so thankful (···0.8s) and so appreciative that they did not go into foreclosure.
We helped prevent that, (···0.6s) that they shared this on a video testimonial, and it's something
that we can use, uh, when we're approaching other homeowners facing a similar situation.
(···0.6s) You know, they would not have done that, uh, put their faces on camera (···0.7s)
unless we impacted them in, in such a positive way. So, (···5.0s) Well, and it's, you know, it, it,
this is, it really leads to why we, we then seek out the local experts. And, and, and, you know, I
know you guys are gonna get into this, but it's (···0.8s) because why we, we look for local
experts with what we do is because by, by having the humility to, to understand that there's
people who have always done more than us, who have invested more than us and have more
than us.
Uh, but when you go find those local experts, the person in a community with 20 years of, of
property management experience, or, uh, has been a real estate broker for 15 years, and you
rely on them for the, uh, their expertise, and you treat them as a professional, and you pay them
like a professional, uh, you know, we say a lot around here that, you know, if you help
everybody, uh, around you get what they want, you can get everything that you want.
And, and it's very true. But when you can locate these local experts, uh, in short term rentals
and whatever market you're looking at, you then can start to almost ride their reputation, uh,
because you are using them as well. So, uh, the guys are gonna get into talking about these
local expert experts and your mentor, but just kind of wanted to throw that in there that, you
know, this is what you're gonna do, is you're gonna be able to piggyback off of people like this
for that good solid reputation.
(···1.0s) That's an excellent segue, uh, Bradley, uh, for, for your local experts. So we could jump
right into that. I think you, uh, queued it up (···0.5s) very appropriately. Uh, so yeah, local
experts, uh, they're very important as Bradley just mentioned. Um, but, but where do you find
them? Uh, uh, and, and, and, uh, and, and how do you, uh, pick the right, uh, experts, uh, to, to
make sure that your, your reputation aligned?
So, uh, Joe, do you, do you want to, uh, hit this one off? (···0.9s) Yes. So I'm gonna need to do
a screen share. Bradley, if you can (···1.0s) provide access for that. (···9.0s) Okay. What
(···1.0s) you're looking at is Air d n a, but I'm, I'm gonna get into that in a little bit. (···1.2s) So
one place you can go to (···1.1s) is (···1.3s) the actual site that you're hosting your short-term
rental on, because sometimes they have a community center, as you can see here.
(···0.6s) You can start conversations. So you can ask a question, you can share your story and
just start having dialogue with other hosts, because they're, they want (···1.1s) you to succeed,
(···0.7s) and they want you to gain the insight and the information. (···0.6s) And so if you're not
going to the, the live events to, to meet us or, uh, other real estate professionals through Pip's
path, (···1.4s) you can, you can, you know, go to other resources that are available online.
(···3.0s) And so, for example, I googled something that just said Airbnb forums, (···2.1s) and it
took me to here, (···2.0s) Which was, it's called Air Air Hosts Forum. (···0.9s) And you can see
here, there's a lot of discussions here about a variety of topics.
You can see how many people are in these rooms as well. (···1.6s) So if there's things that you
wanna know about (···1.9s) that you're quite unsure, (···1.4s) seek to seek people out, ask 'em
questions, or, I (···0.7s) know this is all just through message feeds, (···0.6s) but (···0.6s) you
can also go directly to Airbnb listings, and you can reach out to hosts and message them.
(···0.6s) Now, let's say, you know, (···1.0s) if they don't wanna help you, you can just find
someone else.
Some people are willing to help you, some people are not. Some people really enjoy sharing
their information. (···0.9s) And I'd say try not to see (···0.7s) them as competitors, because if
you have a house that's the standard, three bedroom, two bath, you can go to somebody who
has a studio or one bedroom (···0.5s) and it, it's not gonna be a competition. Or you find
someone else that has a three bedroom, two bath in a completely different city than yours, and
it's highly likely that they're gonna open up an Airbnb (···0.5s) or, or any other site, you know,
um, in your city.
(···0.7s) You know, so (···0.6s) don't, don't worry about, you know, the competition, um, and ask
for help. And that's the key here. (···1.2s) Not only that, (···0.6s) you join and you get involved
with the mentorship. (···0.8s) You know, again, once you have enough information, (···1.8s) you
wanna leverage a mentor and come out for three days (···0.5s) and guide you on all of the
piece, the bits and pieces that you're missing, so you can increase and go to the next level,
whether it's your skillset or (···0.6s) handholding, you know, going out, looking for the right
properties, showing you how to research them.
Because some people, 'cause everybody learns differently, (···0.6s) some people learn
auditorily, some people learn visually. Some people are more tactile, you know, (···0.5s) but
having a mentor really covers all that. 'cause they're gonna guide you step by step in, in this
handholding. Uh, so you can get to where you need to be. And, and sometimes it's even the
fear, you know, sometimes you're afraid to reach out and make phone calls, uh, to do what you
need to do.
And from my experience, mentorship is key in all of my business endeavors. I mean, I've always
had a mentor, so, (···0.7s) Brent, you wanna share anything on that? (···0.8s) Well, yeah. Um,
so the, the Airbnb Community Center, uh, again, even if you're not on Airbnb, let's say you're on
V R B O is still a good resource, uh, generally just for your, um, short-term rental.
Uh, you can also do, uh, BiggerPockets, uh, which, you know, is another resource that you
could, you know, tap into. Uh, and, and for, for local experts. Um, and they, and they all, they
usually, you (···0.5s) know, have good forums there that you can, uh, chat, uh, chat with folks
or, or start up, or there's already someone who went through that problem and, and, uh, or a
situation, and you can just kind of scroll through. And, and that's BiggerPockets BiggerPockets.
Um, that's another resource.
One thing that I really do like though, (···0.6s) and this goes into (···0.8s) my philosophy of, uh,
reputation and whatnot, but it also is about, um, make sure you're paying it forward, right?
(···0.6s) Is you can, uh, what Joe said was, uh, you know, talk to another, uh, specific host on
Airbnb or, or whatever site that you're on, V R B O, um, but talk to that, reach out to that specific
host.
Uh, and again, (···1.3s) it doesn't have to be if you're in a three bedroom, two bath or something
like that, and you can reach out to a host in the studio, or you can reach out to another host
that's in the same, uh, uh, uh, that has the same, um, three bedroom, two bathroom as you do,
let's say. (···0.8s) And what I like to do is I'd say, Hey, I, I'd like to, I'm, I'm starting up a new, uh,
uh, short term rental, (···0.8s) and (···1.3s) I, I'm new and I don't want to make mistakes or
anything, and I just wanted to pick your brain.
Is it okay if I take you to lunch (···0.7s) and, uh, chat with you, uh, about some questions? Now,
they may say no, they may say, I don't have time. They may not respond or whatnot. Uh, or they
may say, you know what? Yeah, I'm not gonna pass up a free lunch. (···0.9s) So, so, yeah. And
then you can sit down, you know, what, what's that gonna cost you, you know, uh, 45 to an hour
of your time plus, you know, 20, 25 bucks. But you're gonna get someone who's gonna, uh, be,
uh, not only very appreciative that, that you're reaching out to them, uh, and you're looking up to
them for guidance, but you may have just, uh, earned yourself not only a an ally in, in the short
term rental world, but you may have also earned another investor.
Think about that. Think about how (···0.5s) you made that person feel about (···0.7s) bringing
them to lunch, picking their brain. I mean, you, you're, you're putting them on that pedestal and
they see that you're eager, they see that you're hungry, (···1.1s) and if you stay in contact with
them, again, these are folks who most likely own, uh, one, uh, at least one other property, you
know, right?
They, they may own their own residence and another residence, right? So you put yourself in a
good position to (···1.4s) actually, uh, gain (···0.5s) either a mentor or an investor or someone
who may want to offload their property and, and get outta the game. Uh, you, you never know.
And on another note, they may say, Hey, you know, it's funny, you reached out to me. You
know, maybe they're burnt out and they just wanna, um, you to manage it, or, so you might've
just picked up another, uh, a property. You just, you never know. But that's just the power of,
you know, being humble, saying, I don't understand something and being willing, uh, to, to
reach out and, and, uh, and see what you get in return. And as long as you're giving, uh, and
not always trying to take, take, take (···0.9s) you, you're, you're gonna get a long way.
So I'd say that strategy definitely works more often than not, except I will say this, I have tried to,
and this, I don't know if this is gonna get taken out or not, but I have tried to take, uh, pip out to,
uh, lunch several times. He refuses every time. And so it doesn't, it doesn't work on him. I I, for
some reason. Uh, but, but normally you can, you can, uh, you can make this work with, um, just
reach out to a couple people and, and you'd be surprised the results.
(···1.3s) Yeah. I, I want to add to that. Um, so actually yesterday wasn't on a Zoom call, um,
because, uh, myself and my other partner, uh, Ernesto, uh, we have a, a YouTube Instagram
series, and we business professionals, (···0.7s) and the person that we interviewed (···0.8s) is
from Pit Path, (···0.8s) and she right now manages 30 Airbnbs, you know, so we wanted to pick
her brain and find out how she, uh, what was her approach, uh, to having so many in such a
short amount of time, (···0.6s) you know?
So that was accelerated learning for us, but at the same time, we were able to market her as a
business professional on our, our channel, you know, so there was a two-way street, you know,
that we were giving something and we were also receiving something at the same time. So, you
know, if you're out there, you know, always think about what you can do for the other person as
well, even though you're trying to get some information for yourself.
Ask them, how can I help you? Is there something that, that you need that I could be of service
for? Because that's what this is all about. You know? Um, we're, we're serving others and even
our teaching right now we're, (···0.5s) we want to uplift you in a way that's financially and, and,
and providing time freedom, uh, through the vehicle of real estate. So, but it looks like we're,
we're reaching the tail end here, and we'll, we'll have to end the segment and, uh, we'll be back
and we'll get us some and just some data, like I mentioned before, we have, uh, air d n a, this
website, we're, we're gonna show you, that's gonna give you a lot of information about how you
can research a lot of different things of vacancy and rental rates, uh, for properties.
So. (···2.5s)
(···5.0s) Okay, we're back. And I wanna introduce you to a tool that we use, uh, that helps us
determine, uh, some of the data and occupancy daily rate (···0.7s) and the revenue that you can
receive, um, based on location. (···0.7s) So this site is called Air d n a, (···1.2s) and the the
actual website is aird.co. It's not a.com. So you have to remember that (···0.7s) now, you can
either use the free tool that's provided, (···0.6s) or you can go ahead and pay for a, a
subscription, a monthly membership, (···1.3s) which will unlock, uh, some other features
(···0.5s) that are much more granular (···0.7s) if (···0.9s) you wanna get really in, into the nitty
gritty details (···0.6s) of, um, of exploring and doing the research here.
So, but some of the, the free options that are provided are, as I said, right here, average daily
rate.
So here in Los Angeles where (···1.0s) our properties work is, uh, you look at the average daily
rate, $173, occupancy rate's 60%, and then the revenue here. So it's under 2000. So, (···0.7s)
so based on that, (···1.3s) now, what I said before was, you know, our property, which was, um,
it was in Los Angeles County, but it was also there.
Our first one, it was (···1.5s) Lancaster. There's Lancaster County, but it was a part of Los
Angeles County. So it was almost like a, a smaller, uh, branch of it. (···0.6s) And in the past,
what I wanna share is the average daily rate was much lower when we started this two years
ago, (···1.0s) it was actually $65. (···1.3s) So it's increased since then to 145. (···0.6s) And that
tells me (···0.8s) that, uh, there's, there's a more demand for it in the city.
That means there's more population, uh, growth that's been occurring. 'cause also the
occupancy rate, before it was at 43%, and now it's jumped up to 75%. I mean, (···0.8s) I mean,
that's, that's a really good sign. And also active rentals, uh, I'll be honest, I don't remember how
many were there were before. It may be, it may have hovered around 90 to a hundred. I'm, I'm
trying to remember in this area. So ours was, was one of it. (···1.5s) But you can also see here
(···1.9s) that, oh, and I just wanted to reiterate what the numbers that I was saying.
These numbers reflect, uh, what our property was doing here, because our daily rate was about
1 35, (···0.9s) and the occupancy was 93%. (···1.0s) So it was actually double what the data
showed two years ago. And the revenue was a lot higher as well. We averaged about 3,600 a
month. (···1.8s) And again, our, our mortgage and expenses came out to about 1400 a month.
So our cashflow was (···1.0s) 2,200 on average. (···1.0s) And this section here, this says rental
channel, (···0.6s) you can see they actually break it up with (···0.6s) the two major sites, Airbnb
and V R B O, the number of listings. So 92% are on Airbnb, and only 6% are on V R B O. And
well, that's why we keep talking about, no, I'm sorry to cut you off, but I just wanted to just slide
in really quickly.
That's why we keep talking about, uh, Airbnb because it's just by far and away in most areas, in
most areas, the market share is, is just (···0.6s) disproportionate. And you can see that here.
Uh, so we're not, we're not here pitching Airbnb, but we're the, again, because they dominate
the market, you know, we, we tend to kind of slip and say, well, that's an Airbnb, but it is short
term rental.
And you can, you can do the other sites that, that, uh, that we listed in the previous videos, uh,
as well. But that's a, that's a big chunk. 92%. (···1.0s) Yeah, we're, and we're gonna show you a
couple other sites as well, um, that are different from Airbnb and V R B O that you may not have
thought about. (···1.9s) Exactly. So, and (···0.8s) Oh, I just, well, I'm sorry. I was just gonna say,
and, and the free version, uh, I, (···0.9s) there is that disclaimer that Joe said, I want to hammer
it home again.
You're just starting out right now, right? Or maybe you have one rental, or, or, so (···1.2s) again,
(···0.8s) for the paid (···0.5s) version, uh, of, of this, it, it, it is gonna hit your pockets a little bit
per search, you know, you know, 40, you know, 50 bucks or something like that. It could be, it, it
could be very expensive. What you're trying to do is minimize your costs in the beginning. So
use those, you know, um, tools at your disposable, at your, at your disposal, at your discretion
as well, (···0.6s) based on your, uh, level of, uh, of, um, financing that you're willing to put into
the research.
That's, that's what I wanna say. Sorry to interrupt you. That's okay. I would even add that data,
like this is crucial. If you are working to get O P m other people's money, (···0.5s) if you are
(···0.9s) dealing with, um, investors, because you don't have the money to acquire your own
property, (···1.2s) you're gonna wanna take this data, put it into a nice presentation (···0.7s) and
show the proof that hey, you know, an Airbnb or, (···0.7s) or V R B O would be (···0.8s)
profitable in this area.
And the, this is why. And you can explain the data, and you, you wanna get familiar with this
site, especially, uh, because it, it, it can provide so much information for you. (···0.7s) Yeah. And
this is a part of your reputation. This, this, this is, you know, if you come, uh, and one thing I I
love about Joe is, uh, he puts together immaculate presentations.
Uh, and when we show up to, um, uh, an investor, uh, that wants passive income, uh, and they
say, Hey, I've got a check for a hundred grand. (···0.8s) Well, if someone's got a check for a
hundred thousand dollars, you better not just show up with your good looks and a smile. You
better show up with some numbers that are gonna back up the reason that you're gonna spend
a hundred thousand dollars of their money and the, and how you're gonna earn that money
back.
And then on top of that, get them a return. And, and this, these type of sites, this type of data,
really, uh, allows you to, uh, to, to drive that point home. And, uh, and I don't want you to
underestimate, uh, the, the, the preparedness. So if you, if you are not that type of person, okay,
that, that likes to put together presentations and all that fun stuff, you, you need to get someone
that can do that, because that is going to, uh, push you, uh, through the stratosphere, uh, when
it comes to O P M.
(···1.9s) Yeah. And, and any savvy investor, you know, (···1.2s) they're gonna appreciate all the
effort put into it. And they're gonna say, (···1.1s) if this person has done this much research
(···0.9s) into this investment, (···0.7s) you know, how much further along are they gonna go
when it comes time to, you (···0.6s) know, (···0.8s) rehabbing it or furnishing it, and the
customer service, you know, versus another person who's pitching them on a similar investment
who's just showing up and talking and explaining things without (···0.7s) anything to present.
Anything, anything that's visual in a proposal format, you know, or even just (···0.6s) going to
websites and showing the data, you know. So (···1.0s) now, I, I wanna go, there's another
section here (···0.6s) on Air d a. It's, it's about rental size.
So you can see here the (···1.4s) percentage of studios, one bedrooms, (···0.7s) two bedrooms,
three bedrooms. (···0.8s) And you'll see here there's very few four and five bedrooms, (···0.9s)
and I believe (···0.7s) over here, and you'll see this is a big difference with Los Angeles, (···0.5s)
even though the average day rate is fairly similar, it's only about a $20 difference. (···0.8s) A
four, Sorry. But (···0.5s) sometimes it could be because there's more supply than there is
demand.
Yeah. (···0.8s) But even here, there's actually a higher percentage for V R B O (···1.1s) and the
Airbnb is a little bit lower, but as you can see here, (···1.3s) there's a lot of one bedrooms, and
that's just the nature of the city. There's, you know, the way, um, the housing market is, and
then it just starts to drop off with the two bedrooms, three bedrooms, four, Right? (···2.6s) And
getting into, uh, again, you saw that the average or the, uh, if you scroll up Joe really quickly
and you see the, uh, uh, a little bit more, uh, I was going to, uh, show the active rentals, uh,
10,000 versus 127.
So obviously the market is huge. It's a huge market. Look at that 127, uh, versus, uh, 10,000.
Now again, you wanna be a big fish in a small pond or a sm uh, or have an ocean, and you're a
small, you know, a small fish or whatnot. Um, so (···0.7s) you have to really gauge what you're,
um, what you're gonna be able to do, um, from an, an investment standpoint.
And, uh, and getting in. And, and Joe was showing you about the, um, the, the one bedrooms
versus, you know, the rentals for, uh, the five bedrooms or four bedrooms and so on and so
forth. And that's, again, you can start being creative with that. Uh, uh, but it's about how you, it's
about buying it, right? Right. If you bought a, if you got a steal, if you got embarrassed, and this
is what you should be doing, we, we go back to it, you got embarrassed, uh, by asking a
question of, Hey, I'll offer you, (···0.8s) let's say there's a house that's (···0.6s) worth 700,000,
but you said, I'll give you, I'll give you five for it.
And they said, yes, you were embarrassed to ask that, but they said, yes, (···0.6s) you just
bought, or you just saved $200,000 of equity, right?
And you (···0.7s) then go in and fix it up. So that house is worth seven, you bought it for five.
Let's say you appreciated it, uh, you forced the appreciation and now you're up to 800, or
maybe even a little higher, maybe eight 50 or something. Um, and then it's a, maybe it's a four
bedroom, three bathroom, or a five bedroom, three bed. Now you look at your numbers, you're
gonna look, and we're gonna get into the income, uh, section in just a bit, but you look at your
numbers, you did all this, uh, d uh, the, um, uh, the air, uh, the air, d n a, right?
You do all that, uh, and you figure out how much you can get per night, how much your
mortgage and your p I t I is gonna be all that. And then (···0.5s) you are able to (···1.1s)
compete (···1.4s) cross, uh, if you could scroll down a little bit, Joe, you're gonna be able to
compete with these (···0.7s) one bedroom rentals, two bedrooms. Let's say you could give
somebody a one bedroom rental because you have a excellent deal on your, your property, uh,
because you bought it, right?
(···0.9s) You can give somebody the value of a one or two bedroom, or I'm sorry, a five or four
bedroom, uh, at the price of a one or two bedroom. So, so now you can compete with, with, uh,
with the, uh, with the, uh, one bedroom, a two bedroom in price, and you can still compete with
the four bedrooms, uh, in size if you needed to, because you can scale down and scale up
depending.
So you're flexible, you're able to pivot. So I'm just, uh, just giving you an example and we'll go
into those things. But this site, uh, is, is really good because of the analytics that you can, uh,
get into. And if you mix that with buying something, right, because you were embarrassed to
make that offer, and it pays off, (···0.8s) you can, you can make a, uh, a substantial, uh, in
investment and return on your investment, uh, by doing so. (···2.7s) And if, if some of you're
looking at this map and seeing all these dots, we'll, we'll get into that in a second.
(···1.2s) But I also wanna show here, an amenities is something we're gonna cover, um, in a
later segment. (···0.7s) What, what you'll see here, uh, what's being, (···0.5s) what's mostly
being offered in the percentages of them. And you can see here, internet is a hundred percent
Yeah, who's not offering internet. (···2.8s) And of course, you have something like a pool, your
property becomes much more highly desirable, and the going rate goes up as well.
But even the little things, if you're offering a cable tv, even though it's, there's an expense to it,
uh, that can be (···0.7s) something that's more attractive when somebody is looking at your
property versus someone else who isn't offering cable tv. So, (···2.3s) and so let's get into this
map here. (···0.6s) So (···0.6s) this, when you hover over it, (···1.5s) you will see, (···1.3s) it'll
show the actual active listing that is on either Airbnb or V R B O.
(···1.2s) And I know it's a little difficult, I'm trying to scroll here. So you will show more of it,
(···2.2s) But if you actually click go here and you just (···1.6s) hover it over, it, (···0.6s) it shows
the availability in a calendar year, 314 days, the average daily rate, $125, that it's one bedroom,
one bath, it can house five people. And they're probably doing that because maybe they're
putting, uh, five beds there.
They, they could possibly put, um, like, let's say three beds in this one bedroom, but they also
have, in the living room, they have two more beds. (···0.6s) There's also air mattresses that
count as well as a bed. But you never wanna list something. You say, oh, this can fit 10 people,
10 guests, but you only have five beds, (···1.6s) because I, (···0.6s) you know, you're gonna get
a lot of negative reviews saying that, you know, there are enough beds for only five people, uh,
when actually you're, you are saying it's for 10.
You know, so you don't wanna do that. (···1.0s) And sometimes I think people, uh, will say that
the couch (···0.5s) is a bed. I, (···0.5s) Yeah, I wouldn't recommend it, because that doesn't, you
know, it's a couch that serves a different purpose, unless you, you have the convertible type of
couch that turns down into a bed. (···1.2s) But, but even then, Actually, I wanna get into, Oh,
sorry, go ahead. Go ahead, Brent. Yeah, No, I was just gonna say, even then, I still don't, and
this is just personal preference, and I, I believe Joe and I kind of share that, but, uh, I, I still don't
like counting it, you know, uh, you, you at least, (···1.0s) and it depends on the market you're in,
right?
It really does. So I, I will, there's a caveat to it, but (···1.0s) I, I like how many, how many folks
want to have that, you know, that air mattress or that, that pullout couch, you know, and, and
sleep on it. Uh, and then the type of people that you're gonna get that, that are, are comfortable
with that, either they're gonna be kids, right?
Or they could potentially be partiers that don't really care. They're just gonna pack the place
anyway. So again, you know, if, if you can maximize the space that you have, I understand
you're doing what you have to do. Um, but (···0.5s) you know, if, if you have a, (···1.0s) a, a, a,
a well done layout in your house where you can maximize the amount of actual beds, your
reviews are gonna be more positive.
Uh, and, um, because it's gonna be about people's comfort. (···0.6s) And, and that's what
you're, again, you're in the hospitality industry now. (···1.0s) Yeah. And even if you put (···0.6s)
two beds in (···0.6s) per bedroom, (···1.0s) we've had some of our guests (···1.0s) when they
booked it, and there was only 'cause we can fit in one of 'em, six guests (···0.7s) and in a three
bedroom, two bed house. Well, what happened is (···0.8s) they would take the two twin beds
and they would bring them together to make it a larger bed, because there was only three of
them that had booked it.
(···1.3s) And so, you know, they, they, uh, they saw that in the photos (···0.7s) and that, you
know, the beds were small enough that it just could be, could be moved together. So we found
that that was, uh, that was pretty ingenious of them. (···0.9s) And actually, if you click on this
here, (···2.3s) I'm clicking on it. Oh, (···4.5s)Oh, I think it's a little bit stuck right now.
(···1.3s) Okay. Here, you click on that where the heading is, it'll take you right to the listing on
Airbnb. (···0.8s)Okay? And you can see here, they have a very high (···1.0s) star rating from
their guests, 4.89. That's very high. That means that they are a super host. Uh, right now it's
anything over 4.7 is what I believe, and you can correct me on that, Bradley, if you need to. But
anything over that in your total number of reviews, uh, qualifies you as a Superhost.
(···0.9s) And that could be from one property, or it could be multiple properties. I mean, they
take all of it in, uh, for, for you as, as a host. So it's not just from one listing, it's from multiple
listings that you must qualify to be a Superhost. They have 285 reviews, that's, which is
amazing. They've been around for a long time. So, and it's, and it's also, uh, it, it's, it's, it's a
combination of, uh, your rating or how many, uh, days someone has stayed in your properties,
as Joe's was saying, Joe was saying as well.
Uh, so it, it could be a combination of that or the, so the, the number of days, uh, your rating,
(···0.8s) and the third one was the, um, was it the reviews (···5.1s) that, that's, that's basically I
wanted to (···0.7s) to say is that that's how you become a super host on this platform, on the
Airbnb platform. (···0.6s) Yeah. And you'll, you'll wanna check and keep up to date on, (···0.5s)
on, because sometimes these websites, they change the criteria as well.
(···0.6s) So, (···2.0s) so as you can see here, (···1.0s) this is the guest house. And so right
here, this host is skirting the regulation for Los Angeles, which is the 90 day policy, where that
means this host is living (···0.6s) in her residence, her name is Alma, (···0.7s) and she's renting
out the guest house. She can do that because (···0.8s) she's still, she is still on the property as
a homeowner.
(···1.0s) And the guest house is a separate unit, a separate structure. (···1.9s) And so that
means she can rent it out 365 days out of the year without incurring the penalties (···0.6s) of,
you know, the $500 going over the 90 days like I mentioned before. There you go, there you go.
That's how you get, that's still working in the parameters of the legal system that they have set,
but understanding the gaps in that, and she's ex she's exploiting that.
And that's (···0.7s) kudos to Alma. (···1.2s) And one thing I don't understand is that even though
it's a one bedroom, she puts three beds (···0.7s) in one bath. So what's clear to me is she has
put three beds in one, one bedroom, (···1.1s) but she's allowing for five guests. (···0.8s) So the
question is, where are the other two guests (···0.8s) sleeping? (···1.1s) You know, she doesn't
have it in the description here.
(···3.6s) So this is something where (···2.3s) the guests would actually reach out to her (···1.0s)
if they're booking four or five, (···0.7s) a par a party of four or five to find out (···0.6s) where the
other two gonna sleep. There's only three beds, you Know? But sometimes, of course, it may
show up in the photos and that'll address the question. So, (···0.9s) and I think we're gonna get
into to more of this later in terms of the actual listing. And I think we'll actually go to, um, a,
(···0.8s) a listing to show you from beginning the processes from beginning to end (···0.7s) all
the way through.
And that'll be an entire segment that, that we'll fill up. So, so don't worry too much about this
right now. Uh, this was more for, uh, dealing with some of the research for, uh, the income and
vacancy rates. (···1.3s) But actually one thing before we get into seasonality (···0.7s) is I wanted
to mention that. (···0.6s) So (···1.6s) even though this is at $115 a night (···1.0s) for this one
bedroom, (···1.5s) she could set it up, or you can set it up where you can add $10 for every
additional guest.
(···0.8s) And so what that means is if you have one guest thing, it's gonna be $115. (···0.8s)
Now, if you have four guests staying, (···1.6s) it's gonna be $135, because that's an additional
$30 for every night. (···0.9s) So that's an increase of, I believe about what, 20% in revenue.
Yeah. And we'll, and we'll get into that, those, these type of examples on how to increase your,
um, your bottom line, um, from your base rate, uh, and, and a in another video.
But, uh, there's, there's tons of ways to do it. And that's a very good, uh, way to, to start off
doing that, is to, um, kind of (···0.5s) push in those, those fees there, which I'm sure a lot of you,
if you've stayed in a short term rental before, have, have kind of have seen in, in some cases.
So, uh, but are, (···0.5s) if you, (···2.1s) is there anything else on this particular, uh, uh, data site
that you would like to, uh, explain or do you feel like we've kind of, uh, covered that?
(···1.3s) Well, I think before, um, we get into the more of the nitty gritty of this, um, I, we can talk
about some of the, like, the other websites, like traveling nurses. Yeah. Well, So that's a good
site. That's a very good site.
(···1.0s) Okay. So (···3.2s) some of the, the lesser known sites (···0.7s) that people aren't aware
of, (···1.0s) and this is one in particular, this is the, the top one that I've found. It's called
Furnished Finder. And this is (···0.6s) geared towards traveling nurses. When I say traveling
nurses, it's not just about, um, that particular profession. Uh, it covers doctors, radiologists,
(···1.6s) CNAs, you know, the, the full gamut of medical professionals.
So when you hear travel, when you hear me say traveling, nurses really think of it as medical
professional. (···1.0s) And this side is great 'cause (···1.0s) you can go in and you can look as if
you are a, (···0.8s) a (···1.1s)medical professional yourself, and you can see (···1.0s) whether
you, you're looking for a room or an entire unit to rent. (···0.9s) And for traveling nurses, the
hospitals actually provide a stipend (···1.1s) of $2,500 a month on average.
(···0.9s) And it doesn't mean they have to use all of it, (···1.2s) but (···1.5s) they can use up to
that amount. (···1.0s) And they usually look for places that are very safe for them, because,
'cause they're gonna be away from home. They'll be working at a different hospital remotely, uh,
for several months. On average, it's about three to six months. (···1.0s) And you can go on the
site and you can look up entire unit, (···2.0s) and you can do, (···0.7s) and I did here, the city of
Dallas, Texas, (···1.9s) you can do maximum monthly budget.
I put all the way at 3,400. And that's why it's showing some of the higher end homes here. And
this is a two bedroom (···0.7s) entire unit. (···0.5s) This is a, a one bedroom, (···0.6s) another
one that's a one bedroom. (···0.9s) Now, these are a little bit less than what you're gonna get
from, (···1.2s) from, uh, Airbnb or V R B O, but if you want something that's more stable (···0.7s)
and you want it, you're in an area that has that regulation of, you know, 90 day policy, you can
utilize this because let's say you do the 90 days in Los Angeles for Airbnb, (···0.6s) and then the
rest of the year you can utilize a site like this to get long-term guests in here.
(···1.4s) And there's also a way where if you're, if (···0.9s) you wanna maximize the profits,
(···0.6s) you can rent it up by the room. (···0.7s) So if you have, let's say a four bedroom
(···0.6s) house, (···0.9s) see some of these, (···0.6s) it says room in a house.
The first one, (···0.8s) you can get a rate of $1,100 a (···0.8s) month (···0.7s) just for a room.
(···0.9s) And usually the master bedroom can go for (···0.6s) a few hundred dollars higher than
that. So if you have a four bedroom house, this, this would be 4,400 (···0.6s) fully booked out.
(···0.6s) But of course, you know, if you had the master bedroom, it could be more than that, it
could be 4,800, right? So, (···0.6s) and that is gonna be something that's stable. You're not

gonna have a situation of squatters. You're gonna have medical professionals, they have to
adhere to their, their employers.
Uh, they have to be on their best behavior as well. And that's one thing that's a big difference.
Um, getting professionals versus people who are staying, uh, short-term rentals for two to three
days. (···0.6s) Because (···0.7s) those people, uh, they may come for a party (···0.6s) and
which we've experienced before, (···0.8s) but when you're renting to professionals or contract
workers, that's something you're, you're gonna be able to avoid and it's gonna lessen, uh, the
risk here.
So, (···1.5s) and one other section that I can show you here (···0.8s) is if you go to property
owner, because you're considering putting up a listing here, (···1.2s) you can click on, like I
said, property owners in that tab. And you scroll down and it says, travel nurse demand for your
area. You can click on review stats. (···1.5s) And here I'm gonna go again, I'm gonna type in
Dallas, Texas. 'cause that's actually an area where, um, I'm looking in with another partner.
(···1.7s) And so here it says map searches and housing requests for the Dallas area in the last
12 months. (···1.0s) And you see here, 52,000, it's practically 53,000. I mean, that's an
astounding amount of requests. These are, these are medical professionals who are actually
(···1.1s) clicking and requesting housing through this specific site. (···1.2s) And the, the data
below it, this is actually just (···0.9s) the professionals were just viewing.
(···0.5s) And so that's why there's a big difference with the numbers here. So 223,000 and
about 53,000 here, who are actually making requests. (···0.6s) So (···1.7s) I highly recommend
if, uh, you, you have issues, um, with regulations, you know, to explore other options like this,
you know, so, and it's all about pivoting. It's all about adjusting. Uh, so you can make your, your,
your, your profits in your property.
And one, one more I'll just brush upon here (···0.6s) is a site called Corporate housing. And
there's several of these. And this is one where if you design your house in a way that it looks
like it's for corporations, (···1.0s)this is gonna be highly desirable. And there's usually a much
higher, um, rate. Because also this, these companies, they, they take a cut out of this, uh, but
they have more stringent requirements (···0.5s) because (···0.9s) because it is catering to
corporate professionals, um, it has to have a, a certain look, a certain cleanliness and a certain
style (···0.6s) design style, uh, for it to work for their, uh, their database, uh, in, in a sense, you
know, so it's not like you can just go ahead and put up your listing, like on the other short-term
rental sites.
This is something where you're going to be vetted, uh, and they're gonna make sure that this is
the right fit for them. So, (···2.7s) and of course, a VR v o we have here, um, you can explore
this and you can see it's very similar.
Their layout is very similar to Airbnb. You (···0.6s) know, (···0.7s) the photos here, the headings,
(···0.5s) one bed, one bath, and we'll get into how to write a heading. We'll get into how to write,
write the descriptions, all the amenities, checking out the boxes and all the safety and policies
and in another segment. So, so Brent, did you have any, anything to share running all this? Uh,
no. I mean, you, you nailed it. You drove it home, and I think this is a great segue to the next
video, uh, that we'll be doing is why do, uh, the income and, and why do, uh, short term rentals
in the first place?
So that's pretty good of you. You, it's like, you know what you're doing. I like it. (···1.5s) I tried
so. (···1.4s)
(···8.2s) Hey, hey, how's everybody doing? We are back. Um, and (···0.6s) in this video
segment we we're gonna talk about something really important that's income. (···0.7s) That is,
uh, that's why we're all doing it, right? We wanna make sure that that bottom line (···0.7s) is, uh,
nice and juicy. Um, and (···1.7s) to be honest with you, (···0.9s) to just, just to kick things off, I, I,
I know why you're already here and you're like, well, why are we gonna talk about why shortterm
rental?
But I think it's important to cover, (···0.6s) I do. Um, because, uh, (···0.6s) there, there are a lot
of challenges with short-term rental that you wouldn't normally see in a traditional rental, uh, and
then vice versa. (···0.6s) But (···0.7s) the income potential, if you do it right with all the
resources that you've watched, um, up to this video, with all those resources, (···0.7s) you can
double, triple, quadruple, uh, your income per month from a average(···1.0s) every day, you
know, a traditional rental versus a short term, uh, rental.
And there are, you (···0.7s) know, and, and, um, there are so many ways, and we'll get into
examples of this a little later, uh, in the, uh, in the, in this video, but on ways that you can even
boost that up even more with additional income streams.
Uh, so short term rental, one of the biggest thing, yeah, obviously is the income. Uh, but another
reason is, uh, I'm gonna go ahead and say (···1.0s) you do not have a landlord tenant situation.
You actually have a guest situation. And if any of you are in, um, states (···0.6s) that have, uh,
very strict, uh, landlord tenant, uh, laws, then this is a great option for you.
Uh, I know California in, in, in particular, where we started again, we started, I feel like we
should, uh, have the New York, uh, saying for Los Angeles too, if you can make it here, you can
make it anywhere because there's regulations, you know, all over the place.
Uh, and, uh, the short term rental, uh, game just made more sense. We didn't have to have a
lease, you know, guests stayed, um, for a shorter amount of time. Um, so the turnover was, uh,
uh, quicker. Um, and (···1.3s) you're not stuck with a bad tenant. And that, that's a big deal. You
know, (···0.8s) again, people's situations change. Let's say you have a long term tenant.
(···0.6s) Let's say you have a tenant that is, that has been (···0.6s) in your, uh, property, um, for,
(···0.8s) oh, I don't know, (···1.9s) let's say a year now in Los Angeles, uh, even when you go
month to month, um, you still have tenant privileges, right?
So you might not be in the lease, but the, the, you still have tenant privileges also. You can't just
hike up the rent either. So you're stuck with a, I think Los Angeles is a 3%, and Joe, you can
correct me on that if I'm wrong, but I believe it's a, a 3% increase per year is the max that you're
allowed to do.
So you're, you're rent controlled. (···1.1s) Well, uh, let's say you have a tenant that's been there
for a year, two years, whatnot, and, and you wanna make repairs, or you want to try to, you
can't force appreciation on that. (···0.6s) You can't, 'cause you're locked, you, you're not gonna
put more money into your rental property, um, because the tenant's there and you can't charge
more rent.
So you're locked into that 3% increase as a, as a, as a traditional landlord. And, and that really,
that really hurts. (···0.6s) That hurts the pockets, you know, um, a (···0.6s) again, when you're
purchasing in Los Angeles, you're, you're, the, uh, the appreciation happens a lot faster. Uh,
but, you know, you, you also have the ups and downs of, of the market, uh, that hit you, uh,
harder as well. Um, but, but you have, you're, you're stuck with that tenant a lot of the times until
they wanna move, and then you can go in and make repairs afterwards.
But, but (···0.6s) if that tenant doesn't wanna move, you're stuck. Because trying to get
someone out of a property, uh, during that time, uh, even if they violate their lease, can be
cumbersome. It can be very, very tricky. Uh, so you wanna make sure that, uh, in choosing
short term rentals, um, that you're circumventing that, and you don't get yourself into a situation
where you have a tenant.
And even your long term tenants are guests, uh, with a short-term rental. Even those long-term
(···0.5s) guests are still guests. They don't sign a lease. So if one day, if they mess something
up and you don't like it, you say, Hey, you know what? We're done here. Uh, we can, we can,
uh, stop this right now and you can go your way and we'll go ours. And they have no, uh, legal
recourse because they are not, uh, tenants.
And, and, and I'll, Joe, if you have anything to add on that particular, uh, topic, please jump in.
(···1.5s) I definitely do. Uh, I'm a firm believer in not having tenants for homes. (···0.7s) That's
just my philosophy. (···0.5s) The reason I have that is from personal experience. (···1.3s) My
parents, (···1.6s) they acquired three homes, and it took (···1.0s) 20 years (···0.8s) of really my
dad working, uh, to purchase these homes.
(···0.8s) Two of them were over a million dollars, um, in, in, in very, um, well off neighborhoods.
Uh, they were both in California. One was in Arizona, which was a, uh, an apartment, uh, or a
condo, I'm sorry. (···0.9s) And what happened was, um, there was a situation (···0.7s) where,
uh, my dad had lost his job, (···0.7s) but then one of the tenants, uh, decided to just stop paying
rent.
(···2.3s) And it became extremely difficult, um, to evict because of (···0.9s) the laws in
California, which really favored, uh, tenant rights (···0.5s) more than landlord rights. (···1.0s) So
it was an eighth month ordeal. Uh, but by that time, the damage has already been done
because, uh, my dad was juggling money from one house to the next, and another, and another
(···0.7s) that, um, when one home went down, uh, the others just followed, uh, in suit.
Um, and unfortunately, even back then, it was only just breaking even because of, you know,
you could only get it from market rents. Uh, this is long before air Airbnb was around. (···1.0s)
And so I've experienced the, the, the dangers of it, you know, uh, from what my parents went
through. (···1.1s) And, uh, you know, it, it's something that I, I (···0.6s) would hope that you
would take into consideration and use short, short term rentals, um, in a way that is, uh, less
risky, (···0.7s) you know, and also more profitable.
(···0.6s) But of course, you have to do it in the right way, and that's what this course is designed
to teach you about, you (···0.5s) know? Yeah. (···0.6s) So, (···0.9s) Brent, anything else on
that? A (···0.7s) and, and this is, uh, again, uh, Joe has that horror story. And, and, and I, you
know, completely understand this is not a knock on, um, on tenants.
Uh, most tenants are great, to be honest with you. Most of them are, uh, we are just saying, if
you're going to choose, uh, either short-term rental or traditional, um, you know, I, i nine outta
10 times, I'm gonna choose short-term rental just because of the upside. The upside is there,
uh, because of the income, that income stream that you can generate. (···0.6s) And as, as
creative as you can be, the (···0.7s) sky's the limit, you know, relatively.
So, um, again, I, (···1.4s) I believe in, in affordable housing, I believe that, uh, uh, everyone
should have, uh, housing, uh, and I wanna make that clear on, on my beliefs, but for short term
rentals, (···0.5s) I, I, (···0.7s) I(···0.6s) side with Joe, I completely, (···1.0s) nine outta 10 times,
I'm gonna have a short term rental. And I do have, uh, currently I do (···0.6s) own some, uh,
some, some traditional rentals.
Uh, they're good folks. Uh, and the, the rent is actually really good. So they pay a little bit above
market rate, but it's not in a, uh, uh, tenant friendly, uh, state. So if they mess up, they do
anything (···0.7s) that, that, uh, that would constitute an eviction, it's not gonna be difficult for
me to make, have a motion to get them out of there, as opposed to, you know, uh, in Joe's
situation, uh, where you're, you're gonna get, you know, kind of, uh, put in a pickle and lose a lot
of money, uh, in the process.
So (···0.8s) just wanna make that clear on, on, on, uh, when it comes to tenants, uh, uh, but, but
the short term rental game is (···0.7s) outstanding, uh, and kind of segwaying into that, uh,
would be, uh, your average daily rate, right? Um, now again, this, we could sit here and, and
have an entire, uh, you know, two hour discussion on average daily rate just because, uh, of
the, the possibilities that you can, you can do with this, right?
Um, or (···0.6s) what goes into an average daily rate. Um, with the data that we just went over,
you can, you can kind of see what goes into some folks' daily rate, whether it's their location,
competition, uh, and, and et cetera, right?
(···0.9s) But, uh, uh, and I'll let Joe kind of jump in here, (···1.1s) but, uh, to start off, you want to
make sure you're doing that research in the beginning (···0.6s) about the, about your, your daily
rate to get a good daily rate, um, for your, uh, short-term rental. (···0.7s) And, uh, once, once
you've done your research on that, (···0.5s) then you can, um, kind of play, but there's other
factors that, that will go into, uh, that, that daily rate as well.
(···1.6s) Yeah. So what Brent is talking about in terms (···0.9s) of the other factors, you know,
it's (···0.7s) how your house is designed, (···0.7s) even the quality of photos, uh, the heading
that you put there to attract visitors and, and to clicking onto your link versus someone else's
link. Um, the descriptions, the, the amenities, um, and, uh, such as if you have a pool or not,
um, even the, you know, the attractions that are nearby, you know, like we said before.
So that's all gonna factor in. So when you're looking at the data, uh, from these websites like
Aird, n a, you know, even though it's giving you an average, you know, you can make your
property stand out, there are certain things that you can do to increase the attractiveness of
your home, you know, because there are some places that, uh, I believe in San Francisco, there
was one, uh, former fire station, (···0.8s) and it, (···1.3s) it wasn't doing so well (···0.9s) in terms
of the short-term rental.
(···0.8s) And this couple hired a team who came in and they really, um, renovated in a way that,
uh, showcased that it was a firehouse, even so far as getting an actual fire truck that they would
rent, and they would put, uh, in front of it.
(···1.2s) And they even added the pole for, for the fire station. Now, this became a very unique
place, (···0.6s)and they increased their daily rate from, it was like 300 up to 550 a day, you
(···0.8s) know? (···0.9s) And so (···0.6s) if you can find a way to make your property stand out
from the crowd, (···0.9s) that'll help your average daily rate go up as a result. (···0.7s) Yeah.
And, and, and just to be clear, your average daily rate is, (···1.1s) I know this sounds very
remedial, but I wanna make sure that everything is covered, even if it's the granular all the way
up to the, the highest, the highest. But the average daily rate is your daily average on what
(···0.5s) you choose to price your property at. Uh, and, and again, let's say one day you, uh, are
charging a hundred dollars, (···0.7s) and another day you're charging 150, uh, well, your
average daily rate's going to be 1 25, (···0.6s) right?
That's the average. So, uh, and, and the reason why you have an average daily rate is because
sometimes (···1.1s) you will have, um, well, not even sometimes, a lot of the time you'll have,
during the week, you'll have a lower daily rate. So let's say it is at a hundred, but on the
weekend when you know that there's folks that are gonna be traveling and, and wanting to have
lodging, uh, options, uh, what you're gonna do there, you're gonna increase your, your daily
rate.
Maybe you do increase it to 150 on the weekends, uh, or you increase it on holidays, right? Or,
or certain tourist seasons and things like that, which we'll get into. Um, so, uh, that's also
something to take into account because let's say, uh, for instance, your average daily rate is
something like 60 bucks, right?
Uh, $60. And you're like, well, how in the world say there's certain, depending on where you are,
that may be a steal, (···0.6s) $60 may be a great deal for a room or a, a small house or, or what
have you, right? So $60 is your average daily rate, but let's say there's a big event that comes
by, (···0.8s) and now you can charge double or triple that, um, and that's going to, uh, fluctuate
on your daily rate. But then, then again, what if that big event only happens once or twice a
year, right?
And that will go into seasonality. So you, you have to make sure that, uh, you're taking (···0.5s)
your average, uh, rate, uh, for your property into consideration. Uh, and it is, and it is very, very,
um, important because some, some folks will, will sell you, let's say you were going to buy a
property (···1.5s) and your realtor, uh, comes in and says, yeah, you know, the Airbnb's in this
area, woo, they're getting like 200 a night, right? And you're like, oh, wow, 200 a night.
That's, (···0.6s) so the average day, the rate's 200, like, yeah, yeah, 200, right? (···1.0s) And
(···0.7s) you find out (···0.7s) the hard way by just, you know, (···0.8s) doing, uh, not doing your
homework (···0.8s) as we explained in previous videos, that that's not the case. Well, again, you
can be, uh, caught off guard there. So again, uh, we'll get into unpredictability and all that fun
stuff, but, uh, you, you want to, that's the definition of your average daily rate.
And you have to take that into consideration very highly, um, when you are, uh, when you're,
when you're, when you're setting your price compared to, as Joe said, uh, other, other
properties. (···1.0s) Yeah. And your, your rate can always increase over time, because if you're
getting five star reviews on a consistent basis, (···0.5s) you've now, you've (···1.4s) achieved
the level of credibility and you've put other visitors who you wanna turn into guests at ease.
(···0.7s) And so as a result, you know, over time you could slowly increase the, the, the amount.
Let's say you're starting at 150, you know, and you're able to get bookings and you're doing a
good job with the customer service, and, uh, all the guests are happy with their, with their stay,
(···1.5s) then you can go ahead and increase it, you know, increase it by $10 a (···0.8s) day.
And then eventually, you know, you get to, let's say a hundred reviews and you can also start
getting repeat guests, because we've had several guests that say, we, we will come back.
And they actually do. We've had one, (···0.7s) i I believe one guest that came back three to, to
four times. Yeah. Um, because they were, you know, for, for her staff, she wasn't even the one
that stayed. She was booking (···0.6s) her staff to stay because they were doing contract work,
uh, in the area. So, (···1.0s) you know, she was so happy with us that she became a repeat
guest, you know, (···0.5s) and by that time, we had already raised, uh, the daily rate and, and
she was happy to, to pay it.
Yeah. It's because as Joe said, we, we priced, uh, a little bit lower, but because of that, you
know, we were able to stay occupied most of the time. So it's about the what do you, do you
wanna overprice and, and, and have a high vacancy rate? Uh, or do you want to stay
competitive and underpriced and always be booked? Uh, and so your vacancy rate, which, uh,
is the amount of days, uh, per month, that you do not have anyone in that property.
Uh, and you want to keep that number (···0.6s) of days as low as possible. Uh, again, (···0.8s)
everything is interconnected here, uh, in your, in your, (···1.7s) your income to your debt ratio,
or income to expenses, excuse me. (···0.5s) So (···2.3s) if (···0.8s) you don't wanna price
yourself so low on your average daily rate that you can't make a profit and you don't wanna
price yourself too high, that you have a high vacancy rate.
Uh, so you want, again, um, we set a high standard for ourselves, uh, with (···0.7s) our, uh, I'm
sorry, our short term rentals. Uh, we set a high standard and, uh, we even exceeded it in some
cases, right? Uh, we use our property in Lancaster as a prime example. Uh, I believe our, uh,
vacancy rate, uh, was like 8% or something like that.
I think we had a 92%, um, uh, I'm sorry, we had a, yeah, we were at 92%. Yes. 93%. Yes. 93.
There we go. Yeah. So 90, 93% of the time we had someone in that property, right? Uh, and
that was (···0.8s) outstanding. 'cause it was double (···0.8s) of what, you know, the average was
for that, uh, uh, for that particular city.
Now, can you imagine (···0.7s) having a presentation (···0.7s) and you go to your investor, you
go to your O P M, right? You're using O P M, (···0.7s) and you go to your investor and you show
(···0.7s) the numbers. So you're trying to get your second property, third property, whatever,
right? And you go to them and you show them that you've done the math, you've done the, the,
the calculations. And not only have you done it, but you've exceeded the goals of that area.
Do you think that it's gonna be easier for you to, to get that investor to sign on? Absolutely.
That's that. Then I don't even have to pause. I know that, you know that. (···0.8s) So, so in this
instance, uh, you want to make sure that you're, (···0.8s) you have a delicate balance of what
you're charging per night so that your vacancy rate is low. (···1.2s) Again, (···1.3s) 80% (···0.6s)
is, is, is like a standard for, you know, uh, apartments and, and, and, uh, uh, you want to keep it
above 80%.
And if you're rockstar, you know, you're, you're above that, right? Um, 80 90 and stuff like that.
So, excuse me. Um, uh, yeah, that's the key for the vacancy rate, is you gotta toy with, (···0.9s)
you gotta toy with your, your, your average daily rate. And you gotta really understand your
market. Don't overprice yourself. 'cause then you're gonna have a high vacancy rate and you're
gonna be outta business.
And that's just the, the, the wrong end, short of the stick for you. (···1.2s) Yeah. And also,
there's discounts that come into play (···0.8s) because (···0.9s) what guests expect if they're
booking for a, a long-term stay, (···0.7s)let's say seven weeks or more, um, a lot of times we, we
get requests for discounts. (···0.5s) And so what we do is we would just bake into it. (···0.5s)
We would say, if you're gonna stay for 30 days or longer, we're gonna give you 10% off.
(···0.7s) You know, that's an incentive, uh, for them to book.
(···0.8s) And the benefit that we get, even though we're getting (···1.0s) less income because
it's 10% less, (···0.8s) we are having it fully booked out versus booking out (···0.7s) guests who
are staying for two to three nights here and there. And it could come up to tw 20 days, but
they're all so (···0.7s) interspersed throughout the calendar (···0.9s) that (···1.2s) you could
have five days booked outta the week, but then (···0.6s) two openings on a Monday and a
Thursday.
But nobody's ever gonna book that because those are just individual single days. (···0.8s) So
you have to look and see if you are gonna earn more income, more profits from booking a 30
day with a discount, five or 10% discount versus no discount, and getting all these smaller
bookings that are two to three (···0.6s) days. (···1.1s) So you can compare the two. But when
we did our research and our data, we found that offering that discount for the long term (···0.7s)
was far more beneficial.
And it was also safer for us because we avoided people who were coming into throw parties.
Um, because usually people who stayed for (···0.6s) one month or longer, they were doing
some type of work construction where there were some type of working professional, uh, in the
area. (···0.6s) And, um, so I (···1.0s) think there was another thing I was gonna bring up. And
I'm, I'm drawing a little bit of a blank. Well, I can, I can fill in while you Go ahead, Brent.
We'll fill in, Uh, just hold your ear so you don't hear me, because I know that can derail you.
(···1.5s) No, but what, uh, one thing that I was, uh, taught (···0.8s) by an investor, uh, she had
such a good, um, little colloquialism, uh, that, that I'd like, and (···1.2s) that was pigs get fat,
hogs get slaughtered right? (···0.9s) Now, of course, you know, both of them, you can be literal
and say both of them are get and eat, get can get eaten.
But you kind of see the, the adage that, you know, uh, living high on the hall, all that fun stuff,
right? So with, with that, me being said is you don't wanna be greedy. 'cause because pigs get
fat. You can get fat and, and, and, and still be cautious. But if you're gonna be a hog and you're
gonna, you know, try to, you know, nickel and dime every single thing and, and no, no, no. So
with that 10%, (···0.7s) we happily took 10% off, that's fine.
You know, if, if we, if we knew that, um, having the entire month booked out for a particular
property was going to get us, uh, let's say, uh, $4,500 as opposed to 5,000, is that a good deal?
Yeah. We're, we're gonna say, okay, that's fine. We'll take $500 off your rental because we want
to make sure that our vacancy rate was low (···0.7s) and that we didn't have to worry about
checking in with that person, getting a cleaning crew, and all those things that are (···1.3s)
associated with, uh, with, um, turning over your property and getting it ready for the next guest.
Uh, so again, uh, and, and, and that adage came, and I'll give you a little bit of a a, 'cause again,
we, we've all got horror stories or we've all got, uh, things that we've messed up on. Uh, no
one's perfect. So there was an instance where, uh, I was, uh, in the process of bidding on a
property, right?
(···1.2s) And, uh, the property, it wasn't that much money, uh, but it was in a gentrifying
neighborhood. And (···1.1s) the, let's say that the, the property was listed for a hundred K, right?
Uh, and, um, I came in and I, I sent in an embarrassing offer (···0.6s) of 50 so half, (···1.6s) and
(···1.0s) the owner came back (···0.6s) and (···0.8s) said, Hey, uh, I can't do 50, but I'll do
(···0.8s) 70.
(···1.5s) Now, it's, it, that's a good deal because after repre, uh, the RV or after repair value on
that would've been, you know, 300, you know, grand or something, three 50 for that area. Uh,
and I probably would've put in a hundred thousand dollars worth of repair. So was it a good
deal? Uh, yeah, it would've been. However, I was like, oh, no, I can't, he didn't come down low
enough.
He didn't gimme what I wanted. So I said, well, how about (···0.8s) I'll do, uh, 55 or something, I
can't remember, didn't hear from him. Sold it two days later. (···1.6s) Sold it two days later. So
again, you, (···0.8s) you, you, (···0.6s) I know that, uh, example isn't exactly with a, an Airbnb,
but that's about acquisitions in which we'll get into later. But you want to make sure that you're
not being greedy on this. So 10% is fine, you, (···0.6s)that you can absolutely, uh, do a 10%
discount or whatever discount you're gonna do in order to have that longevity.
Uh, so don't (···0.7s) pigs get fat (···0.6s) hogs get slaughtered. Just remember that, Okay? And
I, I remember what I was gonna say. Now, worries. So thank you for filling in, Brent. I got you,
John, I got you. Regarding, regarding booking it out for, for a, a whole month and, and, uh,
offering a 10% discount. Uh, the added benefit you get out of that is now you're just dealing with
one guest for that entire month.
(···1.1s) And you could have, let's say maybe, you know, text message, uh, 10 text
communications between this guest, right? Versus if you had it booked out for (···0.6s) 15
guests that month, (···0.9s) now you're dealing with 15 (···0.8s) times points of different guests
that you have to communicate with, (···0.8s) let's say 15 times, 10 messages per guest. (···0.6s)
Now you're sending 150 messages in a month. (···1.3s) Now, (···1.0s) if you had 10 of these
properties, think of the number of messages you're constantly s having to send out and receive.
Now. (···1.6s) Now that's when you're getting these bookings that are two to three days at a
time filling up a month. (···0.9s) And that's why for us, we've always preferred long-term
bookings, designing the house that way, which is what we'll get into later, uh, for corporate
professionals. (···1.3s) And (···0.9s) that, if you think about it, if you're dealing with just one
guest every month, or even going over to four months, one guest to four months, which
sometimes we would have, (···1.5s) that means (···0.6s) if you had four months for one property
and you're getting 15 guests for every month, (···0.7s) that's 60 guests you're gonna be dealing
with (···0.6s) in the same amount of time as one guest.
(···1.4s) So we were happy to give 10%, you know, for long-term discounts. (···1.9s) Yeah.
Yeah. And so, we'll, we'll wrap up here for this video. Uh, and then we'll go into, uh, for the next
video, seasonality, uh, which, um, you know, we wanna make sure we cover that, uh, as well
as, uh, being very conservative with your numbers.
And we're gonna give you a bunch of examples on how you can increase that average daily
rate. I mean, we're gonna really lay into it. So I want you to make sure you have your pens and
pencils ready. The people still use pens and pencils. (···6.3s)
(···3.4s) Hey, everybody. Uh, welcome back. We are gonna jump right in. We just talked about
income in the previous video, and so now, uh, we're gonna talk about (···0.6s) expenses. I know
you are not excited (···0.7s) to talk about the big, bad, uh, expenses boogeyman, but we are,
uh, we need to address it. And, uh, we need, we, what we wanna do is give you some examples
of, uh, expenses and what to look out for.
Um, and then also, uh, we'll, we'll touch on amenities and then, uh, um, some personalized
touches that you can do, like gift bags and things like that. (···0.5s) So, uh, what are going to be
your standard (···1.9s) expenses (···0.5s) for your rental property? Um, Joe, you want to tee us
off? (···2.5s) Yeah, I think standard, of course, you're counting mortgage, utilities, (···0.6s)
taxes, insurance.
Uh, there's also things where if you have, um, like cable tv or wifi, you know, all the little things
(···0.6s) add up. Uh, and, and Brent mentioned before, uh, we, we had our, our, our coffee, uh,
debate of whether to a coffee pot maker and coffee and tea, uh, in, in the property. So even
supplies, if you think about towels, sometimes they're stained, uh, or they get, uh, ripped up
(···1.4s) and like the, the thread pulls apart.
You're gonna have to replace those. Um, so there's a lot of little things. Sometimes, uh, utensils
go missing, you know, so you have to factor in all these things and have a little bit of a padding.
(···0.6s) And what, what we used to do, we, uh, and this is what Brent, uh, was adamant about,
was we have a, uh, small fund set aside. So every month, at least a hundred dollars, that we
would set aside just to cover any unexpected expenses, uh, like missing things that would show
up, light bulb break, or batteries.
You have to replace smoke alarms, uh, anything. And everything happens, you know? So
having a little bit of money you set aside, um, you put into a savings into your, into your account,
uh, will help. So it doesn't feel like you're, you're drawing, um, or you're an, you're actually just
anticipating, uh, those expenses in advance. (···0.9s) Yeah. And, and, and what we're gonna do
here in a, in a second, um, is we're gonna go over a kind of a live example of one of our shortterm
rental properties, and you can, uh, take a look and see, uh, what (···1.1s) type of
expenses, you know, on a monthly basis we had.
But as far as standard investment, property expenses go, just standard (···1.2s) things that
you're gonna have across the board, um, I, and I want you to make sure you have these
particular ones written down, because a lot of folks can overlook this.
Most likely, um, you're gonna have either a mortgage or you're gonna have rent, (···0.7s) and
you're gonna, it's gonna be one of those situations that you're going to have to pay out of the,
um, the profits from your, your rental. Um, so, uh, that we all, we all should know (···1.0s) that's
90%, uh, the case. You may have a property that you own free and clear, uh, which means that
there's no liens.
There's, there's no mortgage on that. Uh, it is just 100%, uh, without (···0.6s) any, um, uh,
hindrance on the property. There. There's, there's no, um, there's no mortgage or anything on
the property. Uh, so in that, in those cases, you wouldn't have, you know, the mortgage, of
course. Uh, and, and, you know, we have different philosophies about whether or not that's a
good or a bad thing. Um, but that's not, uh, what we want to talk about here. So you're gonna
have your mortgage or your rent, that's gonna be standard.
The next, the next thing is going to be, uh, your, uh, insurance. (···0.9s) Your insurance (···1.2s)
is, (···0.8s) you're gonna have to make sure, you're going to have to make sure that the
insurance that you have on your property, um, covers what you're trying to do. (···0.6s) Don't
think that you can (···1.0s) skirt around the issue and go, well, maybe I'll just get, you know,
general liability and, and I don't need to have, um, landlord insurance.
Or, I think in a previous video we talked about, um, different types of, types of insurance. Let's
say you needed to have, uh, um, uh, earthquake insurance or flood insurance, you know,
hurricane insurance, or whatever the case may be. Make sure that your insurances, uh, are or
up to date, because again, you don't, you don't want something to happen, (···0.7s) and it, and it
gets (···0.5s) wipes out your, your property, and you're stuck there without (···1.1s) anything,
um, to, to back it up on, uh, or you don't want something to happen where someone, uh, tears
down a wall in your property.
(···2.0s) And, and because it trust me, it can't happen, and it does. Somebody, uh, you know,
puts a huge hole in your property, uh, or, or something, uh, catastrophic, uh, breaks in the
basement, maybe a sump pump, uh, messes up and floods, whatever the case may be.
'cause remember, you're, you've got multiple people coming in and out, so, uh, of your property.
So you wanna make sure that, um, with more people coming in and outta your property, the
more risk that you're going to have that something goes wrong. And again, we're gonna go into
that in just a second in this video. Uh, another, so you got your insurance, you got your
mortgage, um, and one thing people overlook is your, your taxes, your property taxes. Again, if
you rent, uh, or if you've gotten into a lease agreement, uh, arbitrage situation, you might not
have to worry about that.
If you're managing, you may not have to worry about that, uh, property taxes. But if you do
purchase your property, you're gonna have to worry about those property taxes. And those
should be put into your expenses. Uh, now those are the three, the big, you know, the big three,
then you start getting into your, the other standard, um, bills or utilities, right? You know, water,
gas, power, uh, those, those are, are expenses that, I mean, I don't think you're running a short
term rental (···0.5s) without, (···0.8s) without lights.
So, uh, uh, but, but again, (···0.7s) that is a scary scenario. And, and Joe, you can attest to this,
uh, sometimes (···0.8s) you can't account for how much someone's going to use your lights
(···0.6s) one month. Uh, or one guest may, um, barely use the lights at all. Maybe they have a
night, uh, job that they go to, uh, and they, and they work during the day, and then they just
come home and sleep or something like that.
Um, or they work at night and then they come home and sleep during the day. So the, the
expenses aren't, you know, um, high on that. But then you could have, uh, a big family come in
and they're just cranking the air condition, uh, the entire time with the windows up. (···2.4s) So
you never know, uh, those can fluctuate, (···0.9s) but those are gonna be standard. And you
have to make sure that you, again, you're conservative with your, your estimates.
And because one month you can have a hundred dollars electrical bill, and the next, and the
next you can have a five or $600 electrical bill. You never know. So, again, (···0.7s) you gotta
be flexible and, and conservative with your, with your numbers. And, and that's gonna be based
on the type of property you have. If you have a three bedroom, just expect that you're gonna
have a, a more expensive bill no matter what. And, and that'll allow you to be more conservative
in your cost analysis.
Uh, uh, Joe, did you want to jump in? Yeah, I'd say if you wanna have an average of, uh, what
your utilities are gonna be, (···1.0s) yes, it's understandable that there's a variety of guests that
are coming and going, but if you, (···0.8s) you could take the averages, uh, and add 'em all up,
let's say in a three month, six month, or one year period, right? (···0.6s) And (···0.7s) you divide
it by the months. So if you, if you add up 12 months of utility expenses, you divide it by 12,
(···0.6s) you'll get the average across the year, (···0.7s) and that'll help you, uh, plan for in
advance the next year how much your utility expenses, uh, are going to be.

Yeah, that's it. That's, that's excellent. And that's, and that's a smart way to do it. Um, it's, it's
always looking forward, you know, thinking, planning ahead, uh, for the future. Uh, you'd be
surprised (···0.8s) on, on how great preparation, uh, ends up putting you in a better position
down the road, whether it's for your, the, this property that you currently have or the next one.
Uh, you should always be trying to, uh, accelerate your, your learning and your growth by
learning from past events. So, uh, but again, going back to those utilities, uh, definitely makes
sure you're measuring those correctly and being conservative. Um, and, and (···1.7s) another
thing that I would say after the big three, and then you have your standard utilities, then you
come down to the next level, which are your, um, for the area, what types of, uh, uh, other
utilities do you need to have or other, other, uh, bills do you need to have?
Uh, electric, I'm sorry, electric didn't mean that cable, you know, are you gonna offer cable, um,
which are, could be property, uh, considered, uh, property extras, um, in certain areas, or
standard in other areas? Are you gonna have internet?
You know, again, I joked on a previous video of like, who doesn't, you know, have internet,
(···1.1s) the 3%. (···0.8s) But again, that is, you know, more, uh, the very common these days,
uh, uh, and you may have a cabin where that's a part of the charm where you don't have
internet, uh, I suppose. But again, those, those can be very standard, uh, situations, um, that,
that you need to make sure that you account for. So only make sure that you know exactly what
(···0.9s) your market is and the, the competition that you have, so that way, that standard, um,
those standard and, uh, utilities (···0.5s) are there for your guests.
Um, so again, that third tier, we're talking cable, we're talking Hulu, Netflix subscriptions, um,
you know, any streaming platform, uh, those are gonna be, uh, your, your third tier, uh, um, I'd
say standard third tier, uh, uh, expenses, right?
Uh, and then lawn maintenance, uh, that, that falls into (···1.0s) that same category. Uh,
depending on if you have a condo or you that you're doing your short-term rental through, or
you have a single family residence, uh, what, um, that's gonna determine whether or not you
have a lot of landscaping. Do you have a big yard, small yard? Uh, that that's a, that's gonna be
something that you need to, uh, take into account cleanings.
Uh, you're gonna have to have ev (···1.3s) ev after every guest. They're going to have to, uh,
have the cleaning crew come in and get that place back in the shake for the next guest, so that,
again, you know, you wanna make sure that you lock in your, uh, your cleaning crew at a price
every time and say, Hey, you know, this is what you're going to be the rate that you're gonna be
paid. And we we're gonna share, uh, in, in another video, I believe a, if I'm not mistaken, Joe,
we're gonna share, um, a cleaning, uh, questionnaire that you send out to the cleaners in the
area, to, to, to get them to understand the level of, uh, uh, commitment that you're asking them
to do for your, uh, short-term rental.
Because you want to be top tier. You know, we're not teaching to be average. We want you to
be top tier, uh, and, and above all the rest of your competition. Uh, and a part of that is the
cleanliness.
I mean, it's gotta be clean. So that's another standard expense that you need to make sure that
you're putting into your, um, into your expenses. The, the cool part about that (···0.5s) is it can
be offset, uh, right, Joe? (···1.9s) Yeah, because there's a feature in (···1.0s) a lot of these
websites, uh, especially Airbnb, where you can actually add a cleaning fee, um, upon checkout
for the guest.
So, uh, whether they stay two days or a month, you know, they're paying this cleaning fee. It
could be a hundred dollars, 150, $200, um, or (···1.5s) you could offer, you know, uh, no
cleaning fees, you know, so if that's, uh, an incentive you, that you use to attract guests, you
know, but at, (···0.7s) at this day and age, most people are accustomed to a cleaning fee. Um,
but, uh, if for some reason your cleaning fee, the cleaning crew that you, you, you use is, uh,
more costly, and let's say it goes up to, you know, 250, but you love that, that cleaning crew, but
you find that guests are not booking because it's such a high a dollar amount for the cleaning,
then you can just lower it to, you know, 200 or one 50, and you kind of absolve, uh, the, the cost
on your own, um, by having a higher, uh, daily rate, uh, as a result of that.
So, um, but I also wanna mention that we've actually been on the receiving end because one
(···0.5s) of our properties, we actually relocated, uh, a family to an Airbnb temporarily.
Um, and we (···0.8s) found out that there was no wifi there, (···0.8s) and we were shocked,
because that's pretty standard, you know? So, you know, we weren't happy about it. You know,
we, we had a bit of a, a, a complaint, um, but, uh, as a result, they made, they made up for it by,
you know, going ahead and, and installing the internet, uh, you know, for, for the family that we,
we had relocated temporarily. So, you know, but if you just think of whenever you go to a place
to stay, what, (···0.9s) what is offered there, (···0.9s) you know?
Um, because there's a certain level of expectation, you know, uh, where people are traveling
and staying in places, you know, uh, especially if they use, (···0.7s) you know, for, for work
purposes. I mean, the internet wifi is crucial, you know, uh, to include as, as, uh, as an amenity,
as an expense. So, and then, Brent, did you wanna get into the, um, the actual line items that
we can show now?
Absolutely. I think it would be really cool if we could, um, I'm gonna pull up a (···2.0s) document
here. (···1.0s) All right. (···0.5s) So (···0.8s) we're going to show you (···0.6s) one of our, uh,
cashflow reports, uh, for a month in one of our Airbnb, uh, property, or this I short term rental
properties. (···0.9s) I (···0.9s) just, so you can get a, an idea of not only (···1.0s) regular, uh,
expenses or standard expenses, but then some of those extra expenses that you (···0.5s) need
to account for, and that may come up, right?
(···0.8s) So, uh, you have, uh, this is a, in particular, this is an Airbnb, um, that we, uh, had, uh,
uh, that's the site that we're using. So, uh, we did receive, uh, $1,500 as a, as a receivable. So
we have that.
And, and it's good. Like I said, make sure anything that you're doing, uh, that, uh, you have
(···0.9s) your own cashflow reports, you have p and ls, you gotta make sure you're keeping
track of all this stuff. Uh, 'cause it's crucial for you to be (···0.8s) in the position where you can
monitor any changes. And you'll see this in, in a second, I'm sure if you're looking already before
I'm getting there, you'll start seeing, um, some of the, um, some of the expenses that we have
to, to pay out.
So, spectrum, that's a internet service, as you can see. Uh, this is, this was again in Southern
California, so it's gas. Um, so those are pretty small, right? Uh, relatively, that's not bad, right?
We, we had the internet and, uh, gas was only 11 bucks, right? So we're, we're doing good, uh,
for this. We had a mortgage, I'm sorry, go ahead, Brenda. Real quick just to explain, uh, yeah,
what some of the, the columns mean. So, um, so as an overview, uh, it says five May, that's
really the, the fifth month.
But then below it, it says four or five. That means May 4th, May 5th, you know, and this is how it
was structured. And the reason why (···0.6s) there's also a description besides the name is that
this gives you, um, uh, the category. So when you actually go to, uh, do your taxes, you can
provide this to your bookkeeper, and it's gonna be (···0.9s) much simpler for them to just go
through and they can, they can see where, uh, every expense or income gets applied.
Um, and receivables are, are money coming in and then payable, uh, that's, that's money going
out to, uh, a lot of times there's a, a service or a purchase or supplies. Um, so technically, uh,
payables and expenses can be combined. You know, I just, me being very analytical, I just, I
broke them up in a different way. Um, which technically expenses should be utilities, so I
actually have that wrong. And then the balance on the right of how, uh, it, it adds up, um, going
from left to right, and then you'll see a subtotal, uh, as Brent Scrolls down later on.
So, and Brent, you wanna continue? Absolutely. Now the, the big reveal of the subtotal. Um, but
yeah, thanks for, for clearing that up. I, you know, again, Joe is amazing. Uh, he's, he's so
analytical, so he'll, uh, things that I miss and I just gloss over. He'll, he, he'll make sure that we
get to the granular portion of it to make sure that, you know, we're explaining it properly to you.
'cause we know that, you know, if you're (···0.5s) trying to raise your hand or something, you
can't, you know, this is a video, so we understand, um, understand that. So thanks, appreciate
that, Joe. Um, so going back into it, we have select portfolio servicing, which is a, uh, mortgage
service provider. Um, and just really quickly, usually what happens is your mortgage starts off at
a big bank, uh, and then after a certain amount of time, the bank, um, usually for whatever
reason, they'll sell the, the note to another, um, company.
And this is what select portfolio servicing was. So, uh, we had a, (···1.0s) this is about, you
know, buying it right here. Our mortgage was, uh, $910 for this property. Um, so, uh, that's really
good for, (···1.4s) for, uh, Southern California. I mean, that's, that's Also, this is a three
bedroom.
You gotta mention, Brent, this is a three bedroom, two bed house. Yes. (···0.7s) Three
bedroom, two bathroom house in Southern California, right? So again, we, we, (···1.3s) it is, it is
crucial to make sure that when you're setting up your short term rental, that whatever your, um,
your rent is or your mortgage is, and, and that, that you can make sure that (···0.6s) you're
gonna be profitable. And so, when we initially did our cost analysis on this, this was a big
number that we said, okay, we can do this.
We can charge less than a lot of other rentals in the area because our mortgage is so low.
There's some places in, uh, Southern California that (···1.5s) the, the, the, the is 2,500, 3000,
5,000, you know, so we wouldn't be profitable in this particular, uh, property. If we had a $5,000
mortgage, it would just, it wouldn't work, right? (···0.5s) So, um, so yeah, we had to pay that on
the fifth.
Oh, sorry, please, (···0.9s) You wanna mention that, um, I believe in this instance of this
property, the insurance was rolled into the mortgage at select portfolio, correct? Yes. Yep. So
that was, that was, was, that's why We don't have a separate, we don't have a separate line
item for insurance, so, Correct. Thank you for pointing that out. Yeah. Um, uh, the taxes,
insurance, all that was in included. And, and that usually does happen. Uh, the mortgage
companies are usually responsible, uh, for paying out the, um, the insurances and, um, property
tax.
So that's all rolled into there, which is great. Uh, it's p I t I. Um, next (···0.5s) we have, uh, the
waste management, you know, so that's kind of a big fee, but that was billed every two months.
So, uh, I know that's a big expense. Some, some months you pay it and some months you
don't. And then the Ring security system, this is, uh, so that we can see what's going on in the
house, and we'll talk about that in detail later, but (···0.8s) is absolutely crucial in my opinion,
that you have some sort of survey.
I know we talked about it in the previous video, but you, you absolutely need to have eyes on
your property. You have to, there's, there's no other way around it. Um, and then here we are.
This is other O p m, other people's money. So we had to repay our investors, uh, we had to
repay them $600, uh, every, every month, uh, for, for this particular, uh, property.
(···0.9s) And then now we're starting to get into, uh, target nine, 9 cents store, stuff like that. Big
lots, uh, home Depot. These are, these are expenses, uh, that you can deem as, as extra, uh,
or standard, um, because I'm sorry, you could deem them as extra, not standard, because they,
they're not every, uh, month. So, uh, for instance, we had to go to Target and buy towels, and
we went to store to buy, um, uh, supplies for cleaning because, uh, we just had a long-term stay
and everything was cleaned out.
So now we had to go replenish new towels, new, uh, face cloths. Um, you know, uh, we, we
offer at this particular, um, at this, um, at this, uh, short term rental, we offer soaps and, and,
and shampoos and things like that, uh, as well.
So that all comes into account, uh, in these, uh, household supplies. And then we just kind of
made it a generic, you know, household supplies, um, description. (···1.8s) Now, you can Talk
about food as well, (···0.5s) because, you know, anytime you have meals and, and, uh, in your
taxes, if you're, you're listed as a, a real estate, uh, investor, 50% of your meals are, uh, tax
deductible.
(···0.5s) And so the food is not for the guest. The food is for us. (···1.4s) So when we would go
out and, and purchase the supplies ourselves, um, we would go have a meal, we'd have lunch,
(···0.7s) and again, 50% is deducted, which is terrific. (···1.0s) Yeah. Yeah, absolutely. And
thanks for pointing that out, Joe. And, and to be honest with you, uh, in the beginning, um, you
know, before you get to your power team, and we'll talk about power teams in another video,
but, um, in the beginning, um, you're gonna be doing a lot of the legwork.
And so, (···0.5s) and we, and (···1.2s) you know, you treat yourself to a lunch, (···1.1s)
especially if you're, uh, making good income. So now we start getting into that, the extras again,
you know, like I said, the supplies, you have to, you know, replenish all those things. (···1.0s)
But what about those things that you don't see coming, right? So the, we had a fence that, uh,
that, that, uh, fell down. And I can't remember, I don't think a guest did anything. I think it was
just, um, maybe a storm or something happened and it just boom.
Now, now we've got a, a cost that we had not foreseen coming, right? And again, I, as Joe said
earlier, I like to make sure that we have money in like a little pot that you, that you, uh, put away.
Usually like 10% of your, your gross, uh, you put it away, uh, for a rainy day. And here's that
rainy day right here. That's (···0.5s) $550 (···1.2s) that we had to pay for the, the fence, right?
Uh, but luckily, um, you know, and, and so here we had a, uh, this is the Airbnb, um, for, for the
coronavirus. Uh, we had a cancellation, and so they reimbursed us, uh, for that. Uh, so we had
income come in, but we had to wait, so that didn't, so there was a month before where we had
to wait, uh, to get this reimbursement, right? Uh, and then we had, uh, you know, another, uh,
$3,700 come in.
So you can see that this month is, should be pretty good, you know, we had the fence. Uh,
okay, that's a small setback. However, we also had our, (···1.3s) our HVAC go out our air
condition. So you see the $300, but wait, boom, now (···0.6s) we got 2,600 plus the $300,
(···0.8s) we're looking at almost (···0.7s) $3,000 in just (···0.8s) unexpected HVAC repairs.
Now, think about that. If you had a traditional rental (···2.5s) and you were set at a price of, let's
say, for this house, you could get $1,800 a month (···0.5s) for, to rent it out to a family, (···1.7s)
this sets you back (···0.8s)plus this, I mean, you're talking about $3,500 that you just did not
(···1.0s) take into account that you needed. Again, that's why we say be conservative on, on
your numbers, but (···1.0s) taking it from a, a traditional lens, you're, you're done.
And, and for, for example, let's say we took these numbers out, (···1.9s) that would be our
income for the month. That's pretty good. That's our profit. (···0.6s) That's after everything is
paid out. That's how much we would profit. And that's pretty darn good. But unfortunately, that
wasn't the case. (···1.6s) And you know, we, we, we still had a profit though, (···0.8s) and that's
the power of short term rentals.
If you do it right, you're in a position to where if something does happen, (···0.8s) you're, you're,
you've, you're making four times as much as you would normally make in some instances.
(···0.9s) You can, you can take these setbacks, you can take these (···0.7s) unexpected
expenses. (···2.5s) Yeah. 'cause uh, usually people who have traditional (···0.7s) tenants,
(···0.6s) they're breaking even, you know, their, their (···0.6s) rental rate, which is based off the
market rate, (···0.9s) is usually either break even.
(···0.7s) So if the mortgage and, and all, and the other expenses, uh, while the tenant pays for
utilities, the mor mortgage and expenses are, let's say for example, 2000 a month. (···0.6s)
Usually the market rate is close to that 2000, maybe 2,100, 2,200. (···0.9s) But over a year, if
you're only making a profit of a hundred to $200 a month, that's what, 1200 or $2,400 a year.
If (···1.0s) you have one expense like this, this hvac, which is where you add those two up,
2,900, you're at a negative now. (···1.7s) And like Grant was saying, this is the power of short
term rentals because you have a higher, uh, amount of revenue that's coming in to offset, uh,
repairs that that arise. So, absolutely. (···0.7s) Well, that's a, that's pretty good stopping point
for, for this video. We're going to, um, uh, come back in the next video and, uh, round it out, uh,
from the expense standpoint.
Uh, so thanks again and, uh, we'll, we'll talk to you here in a little bit. (···1.5s)
(···3.1s) Hey, everybody, welcome back. Uh, we want to jump right in, uh, from where we left off
on the last video, uh, with seasonality. (···0.6s) And, uh, I wanna give you a quick definition of
what we mean when we refer to seasonality. Uh, that refers to the predictable changes that
occur over a one year period in business or economy based on the seasons, including calendar
or commercial seasons, right? So that's the literal definition (···0.6s) of seasonality.
Uh, and in layman's terms, uh, just think of it as the seasons that we have (···0.9s) in the, uh, in,
in regular, you know, everyday life. You have winter, fall, summer, uh, and spring. And in each
of those comes different activities. In the summer, you can go kayaking and fishing and all that
fun stuff. In the winter, you can go sledding (···0.6s) and, uh, skiing and, and that. So (···0.7s)
when we're referring to seasonality, (···0.6s) that's what we're talking about.
Uh, and (···1.1s) with those types of cycles comes, uh, cycles in tourism, uh, and, uh, contract
work and, and you name it. Um, so (···0.7s) when you're looking for (···0.8s) seasonal, uh,
destinations to set your (···0.8s)particular short-term rental up in, you are going to wanna watch
out for (···1.1s) seasonality, uh, in that area.
Uh, and Joe, I don't, you can jump in here. I don't wanna, uh, keep you on the sideline if you
have anything to say about seasonality. (···2.0s) Yeah, definitely. Because again, seasonality
doesn't mean just the seasons like spring, summer, winter, fall. Correct. It can mean (···1.0s)
events that are happening, major events. Uh, if you're in a city like, um, Indianapolis, there's the,
the Indy 500, you know, um, or, or if there's an area where there's concerts, um, like, um, or
there's like, e d m is a popular, uh, event that takes place in, in dif different cities.
Um, you know, so that can all factor in because if, you know, uh, a (···1.0s) major event (···0.6s)
is going to occur, you can plan for it, and you can adjust your pricing (···0.6s) accordingly,
because there's gonna be so much higher demand (···0.6s) during those occasions, uh, than
when it's in, in a normal time period.
So, (···0.6s) even for, uh, things like, uh, Christmas or, or certain holidays, uh, you can plan for,
um, you know, so just be aware of all the things that are going on in the city where your property
is located. So, (···0.7s) Exactly. Exactly. (···0.7s) And, (···0.7s) and to even piggyback off of that
when you're, (···1.4s) when you're, uh, when you acquire your property, uh, and, and we'll get
into, uh, acquisition strategies, uh, in a little bit, but when you acquire your property, uh, from a,
uh, you, you definitely wanna look at those major events or those major, um, uh, seasonal, uh,
attractions for your area as, uh, Joe just said, uh, for, in, for instance, the Indianapolis 500 is a
huge event, um, that, uh, most of the city, uh, does something special for, right?
So your rates, your average daily rate can jump up because of that, right?
Um, you wanna make sure that you're, uh, catering to those folks that are coming in to see that
particular event in that, um, in that particular city. So if it's the Indy 500, (···0.6s) and we'll get
on, you know, different strategies on what to do, um, with that, uh, later on. But just India,
Indianapolis, 500, you wanna make sure that you're, you're catering to that, that demographic,
uh, as well.
So, you know, you may want to find out as much about the, that that particular race, uh, as you
possibly can, uh, where folks, um, uh, what events are gonna be happening around it, uh, as
well. Um, but you, you, (···2.3s) I, I though, (···1.4s) what I'll say is this, with seasonality,
(···1.4s) you also have to watch out for the dips because that will also affect your vacancy rate
too, right?
So, for instance, you could be, you know, riding high during football season because you're in
the New England area, uh, and maybe you got a ton of people coming in to watch patriot games
in the fall and winter. Uh, but then, uh, maybe after that (···0.9s) you, you can't charge as much.
So your average daily rate drops, your vacancy rate goes up a little bit because you're not
getting that, um, that traffic every weekend, uh, to, to, for folks to come in and tailgate and all
those things if you're, you're near, uh, the, the stadium or something.
So you have to watch out, uh, for, (···0.8s) for the, the seasonality in your area and, and adjust
your pricing accordingly for that. 'cause that, like I said, that'll affect your daily rate (···0.6s) and
your vacancy rate. Uh, and, uh, you know, if you're in an area that only has one major thing per
year, uh, and then the rest of the year it's dead, you're, you're going to have to take a look at
that and, (···0.6s) and ask yourself is, is the risk, you know, worth the reward?
And is it worth me putting this, uh, this short term rental or purchasing this short term rental or,
or acquiring it? And, (···1.3s) and knowing that I'm only gonna get (···0.6s) maybe a month or
two or something in that, in that vein out of the, the profit.
So you gotta really get to your R o I on that. Uh, and seasonality really is something to watch
out for. (···1.3s) Yeah. And also, if, (···0.7s) if there is downtime, (···1.2s) you can use that for,
uh, repairs and, and rehabbing and maintenance of your property, you (···0.6s) know, that's,
that's an ideal time. Um, we made the mistake once where, because we were so fully booked
that we actually, uh, did a, a (···0.8s) renovation of one of our bathrooms, uh, while the guests
were in there.
And that's something we, uh, we didn't think that the smell, uh, of (···0.6s) whatever they were
doing, the, the glaze, i, i, it's called the glazing for the bathtub. Yeah. That it was in there for so
long. And we gave several hours before the guests were going to return because they were
away for the weekend, (···0.8s) but it, it wasn't enough time. And we had the doors and
windows open, uh, we closed them up, and once they arrived, yeah, they were not happy.
(···0.5s) So, uh, highly recommend do not do any, uh, rehab jobs. Um, you know, especially if
there's like certain chemicals involved that (···0.8s) can leave a lingering smell. We were able to
resolve the issue with them, uh, with some, giving some refund, uh, as a result. Uh, but still, you
know, it, it would've been better if we had, um, done that at another time. So when there were
no guest bookings (···0.6s) Yeah, I to that for sure. I'm sorry, go ahead, Joe. (···0.8s) I was
gonna say (···0.7s) also, uh, you know, when you do have something that's a major event, I
believe I mentioned before, I know someone because, uh, she was literally researching for an
entire year, (···1.0s) events in different cities.
And then she (···0.6s) opened up a, a home (···1.2s) and she knew that there was a major
concert that would come, uh, every few months. (···0.8s) And during those times, the rates were
usually (···0.6s) like 4,000 a month (···0.6s) for her home, (···0.5s) but it jumped to 15,000
(···0.7s) when this particular event, uh, took place.
'cause there was a form of concert with a lot of, uh, popular artists that would show up. (···0.8s)
And, and she, because she researched the data, she would see how much, um, the rentals
(···0.7s) during that time (···0.7s) would jump up to. (···0.7s) But she gave herself a, a whole
year in order to analyze that. And then, you know, she acquired the property, uh, and it was, as
a result, she was able to, to plan for that and also plan for the downtimes as well.
(···1.1s) Yeah. Yeah, exactly. So, uh, again, seasonality is, is very important. It could, it could
really make or break your, uh, your entire, uh, short-term rental business if you miscalculate
that, uh, and, and only go off the high times. Uh, which, which really leads us into the, the next,
uh, point here, which is (···1.6s) the inconsistency, the unpredictability.
We want you to be prepared. Now, that's not to scare you, okay? We we're not sitting here
saying, oh, you, you know, you better jump ship right now because you're not gonna make any,
uh, income, uh, with this strategy. That's not what we're saying. Uh, I, I believe I made a a point
in a couple, uh, previous video about (···1.2s) the, um, uh, a realtor says, Hey, you can get $200
a night, you know, (···0.6s) and (···1.2s) for this Airbnb in this area, so yeah, go ahead and do it.
And then you open your Airbnb and you find out that you're only getting one 50 a night, and we'll
go through a calculator to show, you know, that might not seem like a big difference, 50 bucks.
But once you add that up, once you add expenses, all that, (···0.6s) that can really tear your
bottom line up. Um, and (···0.9s) with seasonality comes unpredictability sometimes.
For instance, let's go, uh, with the major event of our lifetime right now, which is, uh, the covid,
uh, pandemic. Uh, that was a, uh, was a huge, you know, uh, so, uh, Bradley owns, uh, you
know, uh, a ton of, uh, Airbnb, uh, properties and short-term rental properties in the Orlando
area, right? And (···0.7s) like he said, when is Disney ever going to shut down?
(···1.4s) And they did it three times. And can you imagine, you know, with your, uh, your shortterm
rental, uh, property and your just clocking, you know, clock in the income, clock in the
income. 'cause you, you've set up strategically next to, you know, or, uh, the, uh, Disney World,
(···0.7s) and then they shut down for three months. (···0.8s) That's the, in, that's, that's
unpredictable. How could you have predicted that?
So you have to be prepared, you have to make sure that you have exit strategies and we'll, we'll
get into different, all the different type of exit strategies in a later video, um, to make sure that
you're prepared for that unpredictable state. So I don't, um, we're not saying, Hey, run for the
hills. Don't get into this. What we're saying is (···1.3s) understand that it will be unpredictable,
but then because it is unpredictable, (···0.5s) mitigate your risk, understand (···0.9s) what exit
strategies you do have, (···0.7s) and, and you'll be prepared.
(···0.8s) And, and that's a huge thing. Uh, Joji, you want to wanna add anything? (···1.4s) Yeah.
To add to that, (···0.8s) Bradley did during that time, because his properties had built up so
much equity, (···0.6s) he decided to sell his properties, (···1.3s) but he made a deal with the,
(···0.6s) the new buyers that he would continue to manage (···0.9s) them as Airbnbs.
(···0.8s) So I, I don't know what kind of relationship or partnership they formed if he was giving a
certain percentage or he was simply, um, offering a, um, some other rate, a flat rate to the new
homeowners, but it allowed him to continue to profit (···0.7s) from those properties, uh, as a
management company versus an an owner, uh, and manager of those properties.
So that was an, an interesting take that, um, uh, he did because it, it afforded him more capital
to get into other properties as a result (···0.5s) without loss of any profits from those rentals. So,
Yeah, (···0.8s) and, and, and being able to, uh, and he was able to do that because he bought it
correctly. He, he, he acquired the properties correctly, so he had equity built up into those. And
we'll get into, uh, that, uh, in a little bit as well.
But, um, again, you gotta make sure you have exit strategies prepared or, or you're able to
again, pivot. You know, what else can you do? And we'll get into that as well. I know we keep
saying we're gonna get into that, we're gonna get into it, but we don't wanna overwhelm you
with, with a bunch of, uh, we wanna make sure this is linear, that you're understanding this point
by point. Um, but, uh, just, just as the short-term rental market was hit, uh, I mean, the travel
industry was hit very hard.
Um, and, you know, hotels, large chains had to, um, figure out what could they do to, uh, to
pivot and, um, and, and it, and it was just an inconsistent time for, for everyone. So I, I really do
wanna make sure that we, you know, drive that point home is, uh, again, (···1.9s) be
conservative. And, and I have a a, a note here that's in, you know, like all capitals, be
conservative with your predictions.
Uh, please. When you, (···1.3s) again, if you have, you know, you think, oh, we're gonna get
$200 a night and we're gonna be rolling, and this is gonna be good, (···0.6s) knock off, you
know, uh, a certain percentage to make sure that you account for a worse case scenario, right?
So underestimate all the time. Uh, that's one thing that Joe and I (···1.0s) always make sure we
did.
You know, and I, I make sure I hammer that home every, every morning on our, our phone calls.
I'm like, well, you know, if we think we're gonna make that, let's, let's, let's be conservative, you
know, let's make sure we take the the numbers down a little bit, you know, even if it is by a little
bit. So that way, you know, we're not saying, oh, best case scenario. 'cause you don't wanna
start (···1.0s) basing your numbers on best case scenario. You wanna base 'em on. And, and to
be honest with you, I like to base everything on worst case scenario. The, in the worst case
situation, (···0.6s) what are we gonna get?
(···0.7s) And is it, and is it gonna be good enough for, uh, our investor, uh, to, to re to get a r o
i? And, and so, uh, again, (···0.5s) say it one last time, be conservative with your numbers,
(···0.8s) because ex expecting the unexpected needs to be something that you're prepared for.
(···1.0s) I know that sounds like a, an oxymoron, but it's true. (···1.8s) And, and piggybacking off
of that, um, it, it's also in the buy when you're acquiring a property, because right now, uh, we're
looking at homes in Texas, San Antonio, Texas, (···0.9s) and, uh, you know, going through
hundreds of homes, and even though we are looking to open up more short-term rental
properties, (···0.9s) we still wanna make sure there's enough equity (···0.6s) in the home that
we are acquiring.
(···0.6s) So, for example, one home we're looking at, um, was listed at 240,000 (···0.8s) under
contract.
We got it for 210,000, (···0.7s) and the A R V was four is 400,000, you know, so there's enough
spread in there for us to do a rehab (···1.9s) rented out as short-term rental for x number of
years. Uh, but if something else happens, let's say, you know, another form of pandemic, uh,
occurs, and we're not able to, uh, do it as a short-term rental, (···3.5s) you know, we can still sell
it and make a profit, you know, because there's, there's enough equity built into it, you know, so
because we bought it, right?
But if you're acquiring a property and there is no equity in there, (···0.7s) your exit strategy is
gonna be difficult. You're, you're most likely just gonna break even or lose money because if
you had to rehab it, you know, you're putting more money into it. Um, So, (···1.0s) and we'll,
we'll, definitely, oh, sorry, I, I apologize, Joe. (···1.4s) No, it's okay. Go ahead. (···0.7s) No, I
was just gonna say, we're gonna get into those types of exit strategies, um, and, and different
ways that you can, uh, set yourself up going into the buy correctly, and we'll get into those.
But, uh, um, again, cautionary tales, that's all we're trying to do, is make sure that we, you know,
we're preparing you (···0.6s) for (···0.9s) the real world, because everything is all fun and, and,
and sunshine and lollipops when you're talking about all the money coming in.
But you have to look at both sides of the coin, and that's what we're, um, um, saying here. Um,
so I don't, I don't wanna belabor the point on that though. (···1.3s) Yeah. I'll just to wrap this
section up, um, I definitely wanna just reiterate the pivot. Uh, that's what Brent calls it. I called it
adjusting. So if you hit a roadblock, uh, your revenue, uh, stops, or there's a regulation that's
changed in the city, you know, (···1.4s) Explore, open your mind to (···0.6s) other opportunities.
You know, that's not just, you know, one way of gener generating revenue.
And that's only Airbnb. Like I said, there's a lot of other options available, such as the traveling
nurses or the corporate housing. And for us, we've always been able to avoid seasonality
issues, uh, because again, we do, uh, design our home to look like it's four corporate housing,
and we get (···0.6s) one to four month long bookings. Uh, and that prevents us from having so
many ups and downs, um, that are common with, uh, other people running short-term rental
businesses.
So, (···0.6s) but in terms of seasons of annually seasonality, we could show you, um, some
examples of properties based on the actual seasons, you know, going from the Four Seasons
and how they display their photos to attract some of the guests. (···1.2s) Yeah, That seems fine.
Let's do that. I'm gonna stop share here. I'm (···1.3s) gonna switch this over. Oh, (···1.8s) Brent,
if you could enable the (···0.9s) sharing screen.
Sure. (···5.0s) So just give us one second here. (···11.0s) Okay, so we're pulling this up, and
this is, again, this is literally seasons that we're talking about now. (···0.7s) And for example, the
first one that's up (···1.0s) is a condominium in Aspen, Colorado.
(···1.5s) And it, as most people know, I (···0.7s) mean, it snows there, you know, and if you've
never been to Colorado, I mean, it's, it's a beautiful place. (···0.7s) And right off the bat, (···0.5s)
this (···0.7s) listing, (···0.5s)they're showing the, the exterior, (···1.1s) and you see snow on the
rooftops and on the floor, and the, the street is wet. I mean, I look at it coming from a place
where I live in Vegas, (···0.6s) and that's a great getaway for me, (···0.6s) you know, because
it's the complete opposite of what I would experience.
(···1.4s) And now there could be a time where (···0.6s) the snow has melted (···0.8s) and
(···0.6s) it, it doesn't look like this, (···1.8s) but (···1.0s) I, I am drawn to, to something like this.
Like I said, you know, so they're playing up upon the winner aspect, which there's not winners,
(···0.7s) you know, everywhere around the world. There's only specific places. So to me, this is
very smart, (···1.3s) the way they took this photo.
(···4.0s) We have some other ones here, and Brent, feel free to jump in if you have any
comments. (···0.6s) For example, this one, (···0.9s) there's a, there's a fire pit. (···1.0s) They,
they included four chairs. (···0.8s) There's a, a pool with a fountain there, there's also a bench.
(···0.8s) There's even a gazebo in the back. And this is their primary photo. (···1.0s) The
moment I scrolled, I stopped at this, because if you can see here, (···1.0s) the other photos,
(···1.2s) a lot of times it's interior, where it's the front of the home, (···1.9s) such as these,
(···1.3s) and I'm scrolling, and, and this is, okay, this is similar, but they're, they don't have a lot
of amenities.
It's just two (···0.6s) chairs and a table. (···1.7s) The moment this came up, (···1.3s) this told me
like, oh, wow, this is, (···1.3s) feels like a camping field. It's summer or summertime or fall.
(···0.9s) And, um, it's a place I would wanna go to, you know, it jumps right out at me, you know,
and they're, they're including a lot of amenities (···0.6s) in this photo to make it very attractive.
They could have cropped it out and just taken only the fire pit in the chairs, but they're throwing
the chairs, the fire pit, the pool, another bench, like gazebo, (···0.6s) you know? And it's no
wonder it's, it's listed for 450 a night. (···1.3s) Yeah.
And we'll, and we'll, uh, talk specifically about how to, um, put, uh, how to take pictures (···0.6s)
and, and get the best, uh, out of each, uh, photo that you take and you, and you post, because
that is your marketing. So we'll get into that in another video. Uh, but these, we're just trying to
give you an example here (···0.6s) of, uh, multiple, uh, ways (···0.6s) that, uh, seasons can, uh,
that, that you can capitalize on the seasonality of your, your short-term rental.
And for instance, let's say for instance, this is a cabin, it's got snow, all that fun stuff, um, in the
winter. But what happens in the summer, maybe there isn't any snow. Maybe they turn this, um,

this cabin, uh, into, and maybe it's a, a couple, uh, maybe a mile away from a major lake or
something. Maybe there's hiking trails. Um, so in the, in the, in the summer, they're gonna
change their photos, uh, and they're going to, you know, attract all those folks who want to get
in and, and do some kayaking or, or, you know, do some hiking, uh, you know, in, in those types
of, um, uh, environments.
So, uh, and, and I don't know if that's the case in this particular, you know, uh, rental, but I'm just
giving you an example. (···2.2s) Yeah. Like Brent said, I mean, reflect (···0.5s) the season
(···1.5s) that you're in.
And because if you are showing a snowy photo, (···0.9s) but guests arrive and there's no snow,
I (···1.0s) mean, personally, I would be disappointed. (···1.2s) And you haven't, this is an
interesting one as well. I mean, there's a dog here, like, (···0.8s) I mean, I, (···2.4s) I was bit in
the butt by a dog when I was three, so I, my mind says, is there gonna be a dog there when I
arrive? (···0.6s) So, (···1.2s) you know, (···3.3s) but I think we, we've, we've hit on, um, what we
wanted to say about seasonality and this, unless there's anything else, Brent?
No, we can, yeah, I think we can move on to some, uh, to the fun stuff, which is, uh, the, um, the
extras, uh, all the, the types of extras that we can do, uh, for. (···1.2s) And, uh, Joe, do you
need me to, (···0.5s) are you good (···0.8s) to, Uh, I'm going back. Yeah, There you go.
Um, all the exec, uh, other examples, uh, you can call 'em extras, you can call 'em, uh, uh, uh,
multiple stream, like different ways to generate streams of income. Um, and there the sky is the
limit. (···0.6s) And it's, it's really cool to talk about this because each property, each area, uh,
that you have a short term rental (···0.7s) in is going to be unique, right?
Uh, so (···0.8s) for instance, let's, let's just, (···0.9s) for instance, let's say we were in that, um,
uh, one of the previous, uh, pictures that you had up, or, um, uh, rentals that you had up, had us
in a nice (···0.8s) snowy cabin, right? Uh, and they had, you know, a hot tub and all those things
like that. Well, first off, let's say (···2.0s) on your base level (···0.7s) for your, your, your, your
base level rental price, you have, let's say that was 400 bucks a night, (···1.8s) and (···2.0s) let's
say for an additional $10 a night, you give them the, uh, jacuzzi access or the hot tub access,
right?
Um, you could do that. That's an additional way to, to get income, uh, for the property. Now,
now, there, there are caveats to this because you have to make sure that you're competitive
with wherever, whoever you have.
So if your price is really low, um, or lower than everyone else's to get in, but (···0.5s) then you
might have the liberty to, to, to actually give more, um, of these additional streams of income.
But maybe you have, um, maybe you, you left, let, let's say you, the, the jacuzzi or the hot tub is
already, uh, good to go, you, that's already a part of the rental. Uh, maybe you have some old
snowmobiles, uh, or some, some snowmobiles that you can rent out, um, that are in the garage,
and you give them a code, uh, to that.
That's a, that's a great way to get folks, um, to, to pay a, a little bit extra on top to say, you know,
what, a $50 per day, um, per, you know, uh, ski rental or something. Oh, that's, that's, (···0.8s)
that's great. That's a, and that's $50 a day that goes to you. Um, uh, but, but again, there, there
are multiple examples of this, and I, and I, and I want Joe, uh, and I, you can jump in here.
I want to, uh, give you a, a ton of these examples in how to use them in applications, not just in
specialized areas, um, like in a, a mountain town or, or a a a city, you know, city. Um, but play
the, just everyday things that you can do to enhance your guests, um, experience and get them
coming back. Uh, and, and, and so, um, there's one that I did want to touch on, which was, uh,
uh, let's say breakfast, (···0.6s) right?
Uh, breakfast (···1.6s) is (···1.0s) there, there are certain things that should be standard. I
remember before I go into breakfast, there are certain things that should be standard. (···0.8s) I
remember when, uh, Joe and I had our first Airbnb, uh, and rental, our short term rental, and
(···0.8s) we, we went back and forth on whether or not we should have a, a, uh, a coffee maker
in the, uh, in the, in the property.
And, and Joe was pro, you know, a coffee maker and I was against it. 'cause I'm saying, well,
that's an extra expense, this, that, and the other. You know, not everyone drinks coffee, so on
and so forth. You know, and (···2.5s) again, that's, (···0.6s) you're (···0.7s) the lens I was
looking at it through (···1.1s) wasn't the proper lens.
Joe is about the customer. (···0.7s) He wants everybody to have the best experience possible,
which is the correct way to do so. I was on the other side going, well, I don't wanna spend
money for a nice coffee maker. I, I just don't think we should, you know, and, and again, that
goes back to pigs, get fat, hogs get slaughtered. You know, (···0.5s) I'm trying to hog as much
of the, the, um, the, uh, the net profits as possible. (···0.6s) And, uh, that's not how (···0.8s) we
should do that.
We should say, okay, look, we need to make sure that we have all the amenities people are
used to. Um, so anyway, that little fun side story (···1.2s) about the coffee maker (···0.8s) that
we had. Um, we eventually got the coffee. Yeah, (···0.6s) Yeah. We can, we can get into how
we offset the expense later on when we get to the list as well. (···0.6s) Yeah. But a, a few other,
uh, a few other things that, (···0.7s) that you can earn additional income streams on (···0.6s) are
(···0.5s) if you are, (···0.6s) if your house is at a lake, you can have a paddle board (···0.6s) and
like Brent said, put a lock on it and then (···0.8s) give, um, the guest access if they requested it,
you know, for a certain dollar amount, $10, $20 per paddleboard, and you can, uh, charge the
fee through (···0.6s) the short-term rental site.
(···0.9s) Or if you have a boat (···1.3s) and, and it's simply a, either a combination lock or some
kind of keypad that you'd have for the lock.
(···0.9s) Or you can think of other things like a grocery delivery. So instead of them (···1.2s)
going on the app with Postmates, you can handle that (···0.7s) and just charge, do an upcharge
of the fee for that. (···1.7s) Or, or if you have a grill (···0.7s) and you have a, a lock on that as
well, you know, charge an extra $20 if they wanna access the grill. And sometimes once they've
opened it, they would have access to it for, for the duration, because it's highly unlikely that
they're gonna lock it again, but then ask you for, uh, another, you know, uh, to be charged
another fee (···1.0s) to use it.
So, but I think that wraps up this segment (···1.0s) and we're going to, um, move on to the next,
and hope you guys have been enjoying it so far. (···4.4s)
(···3.4s) Hey, everyone. Welcome back. Uh, we are excited to dig right in. Uh, last video we left
off on, uh, the short term rental, uh, property, extra expenses. Uh, and now we wanna get into
amenities, which, um, you can classify some of the amenities as extra expenses. But, uh, your
amenities are going to be things that are going to put you, uh, above your competition.
These are things that are gonna allow you to stand out, allow for, uh, aside from your customer
service, which is very key, uh, to the success of your short term rental. Your amenities are going
to, uh, attract (···0.8s) guests (···0.5s) and potentially repeat guests, uh, depending on, um,
how, how well that you maintain them and, and what type of amen amenities you have. Um, so
we're gonna go through a list of those amenities.
Uh, Joe is going to, um, kick us off here with, uh, with that. (···0.8s) And, uh, Joe, uh, let, let's go
ahead and let's take it away here. (···1.9s) Yeah, thanks, Brent. (···0.8s) So, (···0.9s) based on
our research, we found that there's usually a top four of what guests typically like to, uh, have
when they're staying at a short-term rental. Um, and then beyond that, there's a variety of
different amenities.
Uh, and of course, the more amenities that you can offer, the more attractive, uh, your property
is gonna be. (···1.0s) And it also means the more bookings, the higher rate you can charge, um,
because, uh, there are some amenities that are (···1.0s) not every home has, like we mentioned
before, a pool or a jacuzzi. Um, so (···1.0s) the first off, we'll just start off with the top four.
(···0.7s) Number one is actually wifi.
So internet of course, I mean, because everybody has a phone, everybody has, uh, you know,
laptops that sometimes they travel with. Uh, and if go, if they go to your property and it's
(···0.6s) not there and you make them, set it up, well, that's a major inconvenience. (···0.6s) And
also, on these short-term rental sites, there are sections where they give you checklists where
you can go ahead and just check off (···0.9s) every amenity that you have available. (···0.6s)
And that's a, that's such an easy way, um, to (···0.6s) provide what the guests need because it's
all laid out there, and there's just the squares and you can go ahead and check off.
Um, and that ensures that if there's something that you don't have, and you see it listed there,
(···0.5s) there's a reason why the short-term rental website (···0.9s) has it there, because it's
something that's an important component for a lot of guests. So (···1.7s) the next one, number
two, is air conditioning. (···1.1s) I mean, (···0.6s) most parts of the world, especially in the us,
you know, (···0.5s) it gets hot.
So, you know, where I live, Las Vegas, you know, (···0.5s) we're indoors a lot, to be honest,
especially during the, the summertime. Um, so you wanna provide air conditioning, especially in
the warmer climates, uh, because the, the last thing you want, uh, are your guests, um, just
suffering from (···0.7s) heat exhaustion, you know, possible heat stroke. (···0.6s) Everybody,
uh, has a different body type and they acclimate differently.
Uh, some people's body types, they're more adjustable to a warmer climate. Uh, so they may do
fine without air conditioning. Uh, and some people do not do well, you know, so especially if
you, if there's a family staying and there's young kids, or if you allow for pets, you know, um,
that can be difficult because kids and pets, they're not able, not always able to, um, uh, let the
adults know that there's an an issue with them, you know?
So, um, just having ice cubes, you know, in the freezer, uh, is usually not enough, uh, again, in
these warmer climates. So, um, and if there's some reason why you can't have a, uh, an air
conditioning system, uh, that is running throughout the house, uh, because the, the, the duct,
uh, or it's just, it's too much of an expense, you can do more of the, the portable air conditioning
units where it's cut through the window and it's, and it's attached from the outside.
You know, that's, that's a far less costly, uh, way to provide air conditioning. Now, it's not the
same as having air conditioning throughout the home, but at at least you have, you know, you
can place one in the kitchen or dining area, um, and possibly, you know, have another unit if it's
a larger home in, uh, another area of the house that's further away. So we can, we can tackle it
from different sides. (···1.2s) Now, the third one, uh, that is desirable in amenities, uh, is a fully
stocked kitchen.
You know, most homes have a kitchen, of course, but having it fully stocked is crucial because
most guests today, they are accustomed to, uh, going to a short-term rental property and
cooking for themselves. And that's one of the major benefits, uh, versus going to a hotel where
a lot of times there is no kitchen, (···0.7s) you know, and you wanna have it fully stocked.
(···0.5s) You wanna have the pots, pans, the, uh, the dinnerware cooking utensils, uh, even so
far is gonna have things like butter and oil, because otherwise they're gonna have to go out to
the market shop for those items and bring it back.
And what we found, uh, early on, uh, in our rentals was that, uh, we had it fully stocked, but we
didn't have the butter and the oil. But what happened was, um, our first initial guest, they went
out and they bought it, and they actually left those items, uh, for the next guest, uh, to use, you
know, um, and of course, especially if it was something in a bottle like a oil, olive oil, and it was
the, the lid was closed, the next guest didn't mind, you know?
Um, so there were also, oh, (···1.6s) the next one I wanna get into is parking. That's number
four. (···0.9s) So if you have (···0.7s) parking, whether it's a garage, (···1.0s) one car, or two
car, you wanna mention it. Uh, those are big pluses because, uh, if people are driving using
their car and they didn't get a rental car and they drove to the property, then you know, they
wanna have their car protected if that's what they're accustomed to, you know, where they used
to live.
(···1.0s) And now, if you don't have a garage available and there's at least a parking space,
(···0.7s) and you mention that, and you mentioned how many spots it can fit, sometimes it's next
to each other and (···0.6s) it's, that means it's a wider spot, or it's, it's tandem, you know, one
car in front of the other. (···0.7s) But, um, because some places, if it's the city (···0.7s) and
parking is very difficult, um, guests are gonna wanna know if they're gonna have to pay for
parking in a parking garage, or if they can park at your location.
'cause some places, you know, heavily dense cities, there are parking meters all along the
street, and sometimes that's the case, and you have to mention that. Or if you, you provide any
passes, uh, for guests, you know, at, that's at a third party, uh, structure.
(···1.9s) Now, going outside of the home, uh, the top four amenities here are, the first one is
patio furniture. (···0.7s) Now, this is something we've had, uh, in our homes that had a
backyard, um, and (···0.6s) was not very expensive, uh, to provide, you know, literally just, uh,
the patio furniture we had was, it was four seats, uh, waterproof cushions, uh, a table with a
glass top. (···1.0s) And, uh, I, I believe it was, there was a, um, a fire pit that we included, you
know, that we put in the center of it as well.
You know, that was always a bonus feature, uh, that, that guests really liked. And, and we know
that you, that we, uh, that they used. (···1.2s) And, uh, we even had a iron wrought, uh, table
with six chairs in the back because that matched the number of guests that we could, uh,
housed in terms of the beds, because we had our, this was a three bed, two bath house.
We put two beds in every single room, and that means we could accommodate six guests.
(···0.7s) So if you have that number of guests that you can provide housing for, (···0.6s) but you
only have in your backyard two seats for the patio, (···0.6s) well, that doesn't make sense, and
that's a disconnect. And so when the guests are scrolling through your photos, you know, you
want it to be able to match the, the number of beds with even the, the number of, um, chairs in
the dining room, and also the seating in the backyard for the patio feature.
(···1.3s) Now, now, number two on the list for top amenities that are outside is (···1.3s)
barbecue grill. (···0.7s) Now, we've always provided this, uh, for our homes, (···0.9s) and even
the ones we didn't have large backyard, (···0.7s) because, uh, this was something that, uh, was
always added, that extra little touch, uh, you know, people wanted a barbecue, uh, especially if
they watch sports, um, it's something they can do as a, uh, as a communal activity as well.
So, um, now this is also one of those items that you can do a chart. You can do an added
income as a part of it, where there's, a lot of times the barbecue has a, uh, that part that rolls
over the hood. (···0.5s) And if you can lock it with a chain and you put a combination lock or
some kind of keypad, uh, if they request it, uh, you can have your listing to unlock it as an
additional 15 $20 fee, and they get to use it for the rest of their stay.
(···0.5s) And, uh, if you agree upon that with the guest, you go ahead and send them the
combination and you send a, uh, a fee to charge them, uh, for that additional 15 or $20 pro
providing that, that code to them. So, (···1.0s) but keep in mind, that is something that has to be
cleaned after every guest leave, you know, so you're gonna have to have, uh, for your checking
list, uh, for your cleaning staff to make sure they take a look, open up the hood, clean it if
necessary.
Uh, it, it can be a little bit time consuming, but, uh, you never wanna leave a, a dirty grill for the
next guest. So, uh, so now number three for the outdoor amenities (···0.6s) is outdoor cups and
plates. (···0.5s) Now, this is something that most people don't think about, (···0.5s) but, um,
what people are used to is they don't wanna bring, you know, uh, a porcelain and, you know, all
the other, like, uh, glass cups, glass, uh, glassware, you could say, uh, outside because you
know, it, it's just a different atmosphere.
Uh, sometimes people, people are drinking as well, um, and they're used to, uh, the plastic cups
or paper cups, you know. Um, and then for the plates, you know, you just have like paper plates
or the styrofoam, you know, um, we always try to be a little echo friendly, or I do, when we try to
have like the paper cups, paper plates, it's, you know, um, but for those, um, you know, again,
that's just that, that extra little touch, it is something that is a, a disposable item.
So that means you do have to replenish the supply as opposed to plates that are, you know,
porcelain and, and silverware, you know. But again, if that, if that little touch makes a difference
between a guest booking your stay or booking someone else's 'cause they offer it, and they, you
know, (···0.7s) in their, in their, uh, offering of the description, you know, then why not? It's a
little bit extra expense, you know?
So, and sometimes you could even offset it. If you start it off without having it, then you wanna
have it, you can raise your rates just by like a dollar or $2, uh, per day, you know, raising it just
$1 to cover expenses like that, supplies that you have to replenish. I mean, for a 30 day
booking, that's $30, you know, so that's not, that's not bad, and it's not gonna make a big
difference in when someone's looking at your listing. (···0.7s) Now, number four, uh, on the top
four amenities, uh, that are outdoors, um, are games (···0.5s) and entertainment.
So these are items where in, you could have like (···0.7s) billiards, you could have pinging pong
table, you can have, uh, corn, corn holes, I believe that's what it's called, corn holes or corn.
That's where you toss the beanbag. And then, yeah, it's corn, corn, corn, cornhole, cornhole,
yeah, thank you, Brent Cornhole. But you have to keep in mind, there are pros and cons to
some of these, um, these games because (···0.7s) the cornholes, (···0.7s) they, they could be
easily lost, you know, if you have a set of 'em, but then somebody takes one with them, or it
gets tossed over the backyard, or it gets ripped up, (···0.9s) now you have to go and replace it.
But that's something where the cleaning staff, you should have it on their checklist that they
need to make sure that the exact number of corn holes, um, are there every single time a guest
checks out. (···1.2s) Now, even the billiards, you know, um, pool cue pool cues get damaged.
Um, the balls get lost, you know, uh, we had a pinging pong table, and we actually set it up in
our garage. And it was nice because it was a portable one, and you could fold it up. (···0.7s)
And now the benefit of that was we didn't wanna keep it in the backyard because it would've
had wear and tear because of the weather. 'cause we didn't have a cover for it. (···0.9s) Now, if
we did keep it outside, that's what we would've done. But we kept it in the garage. It was a two
car garage. (···0.8s) And what we did was, because it could fold up, (···0.6s) we let the guests
know that, so that if they wanted to use the garage, they would fold it up and it was on wheels,
so they could just roll it aside and they could fit two cars into there.
(···2.0s) Now, (···0.8s) now let's go on to, uh, some other amenities. Um, and these are very
important in my opinion, because these are the cleaning supplies. Uh, just because you have a
cleaning crew (···0.7s) that comes in after the guest leaves, uh, what happens when you have
someone who's staying there for a week, two weeks, or a month, you know, like we usually do
(···0.7s) Now, you wanna have supplies that they can just clean on their own, because that's
also saving you money, uh, unless you're offering an added benefit of having a cleaning crew
come in (···0.5s) once a month.
Um, and that's something we, we will talk about later because there is an added benefit to that
because you have, uh, eyes and ears going in on a regular basis for, let's say, a three month
long booking.
Uh, yes, it's an added expense of a hundred to a $200 for the crew, but that what you get out of
it is you get, uh, peace of mind knowing that your crew is going in there and they're monitoring
and making sure, uh, everything is in place, nothing's damaged, uh, and just giving a, like a
monthly update while they're cleaning for the guests, you know? So, (···0.8s) but things like for
the cleaning supplies that you wanna have, if the guests wanna clean on their own, uh, you
know, paper towels, the gloves, um, uh, multis, spray cleaners, (···0.5s) disinfectant wipes, uh,
you can even do hand sanitizers if you want, especially with, you know, covid going on.
Um, and just, just some extra hand soap, you know, so (···2.0s) and so. Now also, if you
(···1.1s) have like, families with kids coming in regularly, that might be a sign that you wanna,
you know, cater to them, especially if it's young kids. Uh, so we've seen listings where there's
cribs.
(···0.5s) You can have high chairs, uh, baby gates, uh, you know, even cups for toddlers, you
know, where they're at that age where they're able to eat and, and drink on their own. (···0.5s)
You can have changing tables, baby monitors, um, and even outlet covers, you know, so,
because if you think about it, if a family, if that's what they're used to having in their home
because they have a, a, a little one, (···0.8s) you know, why not have the same setup in your
home?
Especially if the way you've designed it, um, is conducive to families with kids, especially little
kids, you know? So they don't have to bring all these extra items from home into their luggage.
They can just look for a house, and it has exactly what they need, what they're used to, and
that's the home that they're gonna book. You know? (···2.2s) And so in terms of essentials, you
know, um, for the body, think of everything that you use, right when you're in the bathroom,
(···0.9s) soap, shampoo, toilet paper, um, like con swabs for the ear, makeup remover for
women, um, even hairbrushes, hair dryer, you know, anything and everything you can think of,
uh, you, you are gonna wanna put into, uh, the bathrooms, you know?
(···3.9s) So (···2.0s) if you have things for pets, I mean, um, if you allow for pets in the home,
you can also have things where, uh, you have the bowls, right?
The drinking or, and, and the eating bowl, the, the food bowl. As you can see, I don't only have
any pets. Um, but then there's also the pee and poop hats as well. Or, um, if you allow for cats,
then you have the, um, not the cat net, but you know, whatever it is, they scrape and they, they
go to the, the potty. And I don't know what that's called. It's, uh, Litter box.
Litter box. Litter box, Yes, thank you. Litter Box. (···1.4s) I am a cat lover, but it's been a while
since I've, I've had a pet cat, you know, so We believe you. But, uh, Yeah. And even for, for, uh,
you know, if you have working professionals that come, (···0.6s) you may consider getting faster
internet service. 'cause there's a lot of different tiers, you know, that, that, uh, you can, you can
provide. And of course, the faster the internet service, the more you're gonna pay.
So it's up to you. We recommend don't, don't get the lowest speed, you know, even if you just
get, uh, people who are not working professionals get either some of the middle tier or the,
(···0.7s) the higher tier, uh, because you don't want, you don't want guests to be complaining,
saying, Hey, the internet's fast, not fast enough. And you really can't do anything about it unless
you go change the service, and you have to get a service person out there. And, you know, to
redo that, were you gonna say something, Brent? Yeah, yeah. I was gonna say two things.
Remember the price (···0.8s) accordingly to (···0.6s) what you're going to do in the beginning.
So if you're gonna get fast internet speed, make sure all of these costs are rolled into your, um,
average daily rate. Alright? And then, um, I believe the second point I was going to make was
about pets. (···1.5s) I'm not a big fan of, (···0.6s) I, I, I love pets. I love personally, uh, I, I'm a
dog person myself. I actually have a cat as well.
However, (···2.8s) I'm gonna go out on a limb and say, if it's your, uh, short term rental property,
(···1.0s) you really have to (···0.7s) take into consideration (···1.4s) how other people that are
coming in continuously on your property, um, how they're going to, um, have respond and
taking care of their pets. Are they gonna chew on the furniture, scratch up the sofa, um, you
know, pee or poo in different areas in the, uh, in the, in the, in the property.
So, you know, just be cautious about catering to, uh, pets. Uh, but, you know, people do it. And,
and you can do it successfully, but just understand that, that that is another risk that you do run.
(···2.0s) We had that experience brand, if you remember, (···0.7s) we don't allow pets in any of
our short-term rentals, but (···0.9s) we had on two occasions, a different sets of guests who
brought pets.
(···1.0s) One was a dog and another was a cat. (···0.7s) And we found that out because there
was some food leftover, and we had one of our sofas, the side of it was all scratched up,
(···1.3s) you know, unfortunately we didn't catch it. (···1.3s) And, uh, when the next guest came,
uh, after that, that's when we, we saw it after the second guest. We asked that guest, did you
bring a pet? And they, they said, no, absolutely.
We, we did not. We checked our security cameras, we didn't see any pets. We didn't, we didn't
see any, uh, even like the, the case for a dog or a cat that was brought in. Um, so at some point,
the guests had the small dog or the cat (···0.6s) in their jacket or in something, or in the
luggage, (···0.7s) and they were snuck in. (···0.8s) And because we also, there was a smell of
pee, uh, in one area as well, um, in, in the wood that, that we had on the flooring. So (···0.9s) it
was a clear sign, you know, so, (···0.7s) so it is gonna happen, uh, where people sneak in pets,
unfortunately.
So, um, so, and then going back to for, uh, the, the remote workers, the, again, that was the fast
wifi that they really like. (···1.2s) Also a workstation for, uh, laptops that they bring. You know,
we even included workstations, uh, in our garage, uh, and sometimes like, uh, the master
bedroom, uh, if it allowed for it.
(···0.5s) And sometimes we even had a computer set up there with, with a chair, (···0.8s) you
know. Um, so that was an added amenity, amenity that we would show in the photos and put in
the listing, the description. Um, and it, it was always, it was always a, a bonus that we felt, you
know, 'cause it always looked nice in the photos that we were, (···0.7s) we were, uh,
considerate of people who were, uh, working as well, working professionals. So, (···0.9s) and
it's up to you how far you want to go with this.
You can have a, a printer, you can have printing paper there. You can offer, you know, an area
where it's, uh, supplies in terms of, you know, pens, stapler, you know, all these sticky notes.
Uh, you name it, you know, because then you're really catering to someone who's coming in,
uh, who's working remotely. And they're looking for these type of, uh, homes, uh, where they
don't have to bring, you know, all of their supplies. It's readily available for, for them to use. Um,
and now there's also another one here.
And this is something where, uh, Brett, uh, Brent and I have gone back and forth on, uh, and
this is the coffee maker and the tea kettle and, uh, coffee and the tea supplies. Um, which, uh,
it, it took a long time. Uh, and, uh, Brent, (···1.2s) Brent knows, uh, 'cause I was saying, let's
have a coffee maker. Let's ha you know, let's offer tea. Let's do this and that. And, you know,
um, I'm not even a coffee drinker, right?
I'm a tea drinker, you know? So, but, uh, eventually, you know, Brent came around and, uh, he,
he went and he, he, he bought, he bought it himself, and he put it there. And, uh, you know,
(···1.2s) and what did you say? What did you say once you bought it and you put it there, Brent?
(···2.0s) I, I basically said, you were right. And, you know, in, in so many words or less, I feel like
I'm never gonna live this coffee, uh, situation down. (···1.1s) It's just you. Well, I wasn't trying to
get you to say, you know, that I was right.
I was trying to get you to say, oh, it, like, it looks good, you know, it looks appropriate. It looks
like we're catering to people's needs because there's so many people who are coffee and tea
drinkers and we're servicing, you know, uh, that customer base, you know, who appreciates it
because they go to hotels. (···0.6s)And I also got an earful from a, from one guest particular,
because before we had it, (···1.1s) I got the phone call because I'm the one that deals with the
customer service. And, (···0.7s) and he was adamant, he was just like, I've been to Airbnbs all
over the world, and they always offer this, the key, the key and the coffee, you know?
And so, uh, that's when we made the turnaround, you know? So, (···1.0s) and, uh, even to
offset it, what, what we did, Brent's idea was just to increase the, our daily rate just by $2. Uh,
so that satisfied our expenses, uh, for, for replenishing the tea in the coffee. So, (···0.8s) and,
uh, you know what, before we end this segment, we can also get into some of the, uh, the
welcoming gift bags and some personalized notes as well.
(···0.5s) Yeah. And, uh, of course, if you're not the one that's going to the Airbnb, uh, between,
uh, guest checkout and check in, you can always have your cleaning staff come there and have
gift bags, uh, that they're, they either bring with them from their work or their home, and it's a
standardized gift bag. You know, uh, there's a whole variety of things you can offer in them. You
can have cookies, you can have, uh, candy or chocolate and, uh, standardized note.
You can even have the cleaning crew write the note, you know, with their name, Mr. And Mrs.
Who, whoever's there or, uh, to the, um, uh, Erickson family. Uh, and just seal it, put it in there.
You can have cards, uh, included with it. You can have a, a bag or it could be a, uh, a gift
basket. It doesn't have to cost a lot, (···0.6s) you know? Um, it's, it's, a lot of times it's the
gesture, uh, that they really appreciate. Absolutely. We would recommend, just don't do
anything that's, uh, like religious, uh, of course, or, or, uh, you know, political or too offensive
with the gift cards.
You know, uh, just have something that's, uh, pretty standard and basic, um, that's like,
welcome and, you know, thank you for staying and, you know, just a thank you on the card and
something written inside of it. Uh, we'll, we'll do, and it goes a long way. 'cause if you're looking
to get five star ratings and positive reviews, (···0.6s) all these little touches will help you
separate yourself from (···0.7s) all the other stays that the guests have experienced. (···0.9s)
And, um, yeah, Brent, any anything else you wanna include in this?
(···0.7s) No, I, I, I, you're hitting it right on the nail on the head. I mean, (···0.7s) doesn't have to
cost a lot. And the, just the gesture by itself, you know, (···0.8s) even a handwritten card
(···1.5s) just makes you feel like, wow, you know, that this person cares. Um, and, uh, it, it really
does go a long way. So, welcoming bags, um, yeah, don't spend a ton of money on 'em.
Um, don't spend a, a ton of time, uh, either, uh, but definitely (···0.5s) do person, you know,
personalized notes or, or a welcoming bag. And, and I will add that if you, if you are working
with a cleaning company and they're sending different cleaning crews there, in, (···1.8s) in this
case, you can have a storage cabinet (···0.6s) somewhere inside the house. (···1.4s) Like, let's
say, 'cause we had one in the garage, that's where we keep our supplies to replenish for the
guests.
(···0.5s) So if our cleaning staff, it was a different person that came that day, they could go
ahead, they can unlock the cabinet (···0.6s) and they can pull out whatever they needed to
replenish. And that includes the welcoming gift bags. Uh, you can store 'em all in there, they're
all ready to go. So they unlock it, open it, pull it out, put it right on the dining table, and then
once they're done with replenishing everything, they go ahead and close the doors and they
lock it back up. (···0.9s) And (···0.6s) that will save you, uh, in case, you know, uh, your regular
cleaning person, uh, is not there.
And they've had to call somebody else, one of their, uh, staff members to come. Um, as
opposed to keeping it in one central location where they're located, it's at the property that you
have and, uh, it's locked away so the guests can't get it either. So, uh, that's it for this section,
and, uh, we will see you on the next one. (···3.0s)
(···5.2s) All right, we are back. In this time, we're gonna be talking about acquiring properties
and the three strategies that you can use to start your short-term rental business. (···0.8s) Now,
the first one I'm gonna cover is (···0.6s) purchasing the house. (···0.9s) And again, when we say
house, uh, it can be anything from, um, a (···1.2s) vehicle or a boat or some kind of shelter, uh,
for property. Uh, but when I say house, uh, it's because that is what, uh, is most commonly
offered, uh, on listings.
So, (···0.8s) so in this case, if you decide to purchase the home, uh, you can have, of course,
you can do it the traditional way. Uh, you can get investor financing to go in with you. Uh,
there's, uh, auctions, foreclosures, uh, any number of strategies, uh, to get into the home, if
there are pros and cons, uh, of doing this. Because when you're managing a short-term rental
property and you own it, you are fully responsible for the repairs that come up.
(···0.6s) So (···0.8s) if you have, uh, issues like we've had, like, uh, uh, the HVAC goes out, you
know, those repairs can cost from 4,000 upwards of 10,000, you know. Um, but the thing is, you
also get equity, uh, over the long term. So, uh, for example, for our home that we acquired, uh,
that was valued at $280,000 just in one year, uh, it appreciated to $360,000.
(···4.7s) And, (···0.7s) and during that time, that's when we decided to exit. Uh, so we made, uh,
positive cash flow from, uh, the time that we had it as a short-term rental, and also, uh, when we
sold the property as well. So you're making income in, in two different ways there. And there's
also tax benefits as well to owning a home, uh, whether you're doing it, uh, through your own
personal name or, uh, through an L L C.
And of course, uh, Pip's Path teaches, uh, to acquire homes through an L L C because you
have better protections there. So (···1.0s) now, the second strategy is, uh, to lease a property
from a landlord (···0.5s) and (···0.6s) rent it out as a short-term rental. Uh, and this is also
known as rental arbitrage. Uh, this is something where if you find a two bedroom, one bath, uh,
you are able to get it for, uh, let's say $1,500, and, you know, in the area that you can, uh, rent it
out short term (···0.6s) and get an average of, you know, 2,500.
Well, now the pros of this are that you are not responsible for any of the repairs. So any issues
that come up, you actually reach out to the landlord, and they're the ones that have to come out
and fix it in a timely manner. Um, the con of this, of course, is you don't get the appreciation. Uh,
you don't get the equity, you don't get the tax benefits (···0.5s) of owning the property. Um, and
this is something where, uh, we're gonna have, uh, agreements, contracts, uh, available for you
to download, uh, and even scripts, uh, of how to approach a landlord, uh, in order to acquire a
home (···0.5s) and to list it as a short-term rental, because, uh, they wanna be safe and secure,
uh, with you managing a property that you're going to rent out and make additional income on.
You know, not every landlord is gonna be comfortable with this. Um, but if you can ensure,
ensure that you are professional, and you're gonna handle, um, uh, the management in a way
where you, you tell them that the property is gonna be clean on a regular basis, it's gonna be
cleaner than, uh, family staying for a long-term where things don't move, uh, in all the rooms
and things get cluttered there.
Um, and also you're gonna be, have a more strict vetting process, uh, of the guests that come
through in terms of having guests, uh, avoiding guests with zero reviews, but having a lot of
positive reviewed guests come in, or having long-term guests, which again, uh, minimizes your
risk of the guests who would come just for partying for the weekend.

Uh, so the third strategy is to just manage, (···0.7s) and this is where you are going, and you're
finding an existing Airbnb listing. (···0.7s) And you may have a person who is tired of managing,
uh, that property, uh, they wanna get out of it, or they're actually managing too many, um, or
they just wanna experience more of the passive income.
(···0.8s) And so you reach out to them and you say, oh, you know, I would love to manage your
property. Um, and (···0.7s) I would do it for a commission. And standard commission, the
average is usually 20%, uh, when you're managing, uh, someone else's, uh, short-term rental
property. Now, it can fluctuate, it could be 10%, 15. I've seen upwards of 25%, uh, especially
this is ex, uh, especially good when, uh, it's a luxury, uh, listing because there's a lot of, uh,
profit margin.
And I know someone who had a luxury listing, uh, and she would generate 120,000 a year, uh,
of revenue. And, uh, she didn't wanna manage it herself, so she got someone else to manage it
and gave 20% commission. Now, something like that, uh, you're doing the same amount of
communication with guests, but it's, uh, you know, there's a lot of, uh, percentage, uh, of
revenue coming in, uh, to cover, uh, and make it worthwhile.
So, uh, the con of this is that if it's something that's not such a, um, uh, high revenue amount,
uh, what's gonna happen is you're getting 20%. Whereas if you were doing it, uh, on your own
property or doing the rental arbitrage, uh, you would be getting the full 100% profits. So if you
think about it (···0.8s) 20%, and you're doing the same amount of work as another property, uh,
that you could have been getting a hundred percent, you would now have, uh, to do five times
the work, uh, managing at 20% to get to the revenue of a hundred percent, you know, so that
was a brief overview of the pros and cons, uh, of these strategies.
And Brent is gonna take us through, uh, purchase from here and go into a, a, like a deeper dive,
uh, from purchase, and then after that, uh, the other two strategies. So yeah, we're doing a
deep dive, deeper dive. Uh, you did, (···1.4s) I'm sure you gotta look back on that and go, why
did I, why did I, why did I do that?
Uh, sorry. Um, we're Trying to have fun, Brent. We're trying to have fun. Uh, absolutely.
Absolutely. Um, yeah. So purchase. (···0.5s) Now, (···0.6s) I'm not gonna lie to you. I, (···0.7s)
this is one of my favorite, uh, parts of the entire (···0.6s) process, um, is, is (···0.7s) acquiring
(···1.2s) the asset. These are all assets.
The, the reason why they're assets is because they, they, they generate (···0.9s) cash flow for
you, whether through the forced appreciation and, uh, or passive income or, or what have you.
So, um, let's, let's start with, uh, make money in the buy, right. (···0.6s) And that is, again,
(···1.3s) very crucial. (···0.7s) You have to (···1.2s) purchase, right?
Or you have to buy, right? Um, right now, we are currently in a real estate cycle that is on the
high end, uh, on the high end of the, uh, a circle, if you will, right? So we're on the up where if
it's like a kind of a curved line where, you know, things are going up, we're at the height right
here, um, and things will go down, uh, eventually, uh, pretty. And we're, we're, we're assuming
that's gonna be pretty soon, um, just based off of historical, uh, data.
But (···0.9s) we're at the height. And right now, it's very difficult to purchase, uh, properties, uh,
that, um, that you can get for a, a discount, you know, 30% off, 50% off in some cases. Um,
however, it's not impossible. And it's not impossible, okay? (···0.6s) But you ha again, you have
to make money in the buy because this is going to set you up, uh, down the road long term for
proper, um, exit strategies, uh, as well.
Again, if you do it, if you'd start from the beginning and do everything correctly, you're going to
set yourself up. Whereas, uh, in a, in a very good position. Whereas if someone, let's say, uh,
isn't, uh, necessarily following these type of steps and following this type of, um, uh, pattern and
thought process, and they just go in and purchase a property at full, uh, market value, uh, and
something does happen when the market hits, uh, they're, they're going to have significantly
less wiggle room.
And then you're gonna probably come in (···0.9s) and, and save them, uh, and, and then buy it,
right? Because you can buy that property at a discount. But here we are making sure our
strategies, uh, set us up for success, um, from the very beginning. So buying it right, uh, is
absolutely key. And coupled with buying it right, is adding value to the property.
So, (···1.0s) what we like to look for are properties that are underserved by their owners. Uh,
they may have been sitting there for a while or, uh, and, and you start seeing kind of the
dilapidation of the property, uh, go around, uh, neighborhoods in your, uh, your local, uh,
community, and just drive around the streets and, and start looking for signs (···0.7s) of, uh,
house deterioration on certain properties.
Uh, I know a, (···0.8s) a big red flag for me is if I go to a nice neighborhood (···1.5s) and
(···0.6s) I'm driving down the street and I see a yard (···0.6s) that all the yards in the
neighborhood are very well kept up at this one yard, that might not (···0.6s) necessarily be the
best, um, looking maybe some dead grass or something like that on there.
Or maybe there's, um, uh, debris or things like that on the yard, you know, and those, those,
those middle class and even u upper class neighborhoods, uh, your yard is, is, uh, a statement.
Uh, so when you see (···0.6s) those types of, um, uh, telltale signs in the yard, uh, that could be
the sign of a distressed, uh, homeowner. Uh, maybe it's a rental.
Uh, and, and the homeowner, and, and even then, even if it is a rental, that homeowner may,
um, not be able to keep up with, uh, certain (···0.7s) aspects of the maintenance of the house.
Uh, I mean, what happens if they just had to have an AC repair (···1.0s) and they didn't expect
it, and now they can't maintain the, uh, the yard work, so they had to let it go? Uh, you never
know. You never know. There's so many cases where (···1.2s) if you just ask, you'd be
surprised, uh, what will come of that?
So (···0.6s) go around those neighborhoods, (···0.8s) take a look, uh, for the telltale signs of,
uh, a partic, uh, a property maybe not being in the best condition, and that's going to get you in
a better situation, uh, to buy it, right? Um, trying to buy things off of the m l s, uh, although you
can get lucky.
Uh, one thing that I always like to say is, and, and this is no, uh, disrespect to anyone who's an
agent or broker, anything like that, uh, they're absolutely necessary and they're a part of your
power team. But it, you know, relying on, uh, an agent or a broker that only solely looks (···0.6s)
and acquires things off the m l s, they don't have a, a database of, of folks, uh, or anything like
that, that (···0.6s) that's not gonna be your best bet because you're buying at market value.
Uh, and, and you may be able to, um, in, in this market, and I'm gonna say specifically for this
market, you may be able to talk folks down, but your best case to make a deal with somebody is
gonna be off market deals. Um, things that might be coming up in the next couple weeks. Uh,
and you get to the homeowner first, or you do have that realtor that has, um, their own, uh,
database of, of, of folks that they're getting ready to onboard their property for (···0.5s) the, uh,
m l s.
(···0.7s) And, and you can get to it first, (···1.4s) you're, you're in a great position, uh, to, um, to,
to do a deal (···0.6s) before it gets to, you know, everyone else on, on the m l s. Uh, a lot of
investors like to say that the whatever's on the m l Ss is the leftovers from the seasoned
investors, uh, because, you know, it's already been picked over.
And if either it's the, the homeowner might not want to, uh, go down the price, or, um, there's
something drastically wrong with the property or what have you, but it's already been picked
over. So, you know, you want to be first in line, you want to get to these properties first. Um, so,
uh, let's do an example (···0.6s) of, and, and just a quick example. 'cause I, I like to visualize
things and, uh, and for all you analytical folks out there, we can do a, just a quick example.
Um, Joe, do you want to go ahead and (···0.9s) do the, uh, visualizer here? Yes, I need access.
If you can gimme access, Brent. (···0.6s) Sure. As a host. There you go. (···1.7s) We are gonna
use something that's called the visualizer. We're getting fancy with technology here. (···1.6s) It's
really just the camera on a, (···1.6s) on a handle. (···1.3s) Leave it to Joe to ruin the movie
magic.
Huh? (···1.8s) I'm gonna be following along as Brent is, uh, crunching out the numbers. (···0.7s)
Yeah. Okay. So (···0.5s) what, what we mean by buying it, right, and making money in the buy,
uh, is, let's say there is a house on the market, and that house, uh, the, uh, the asking price for
the house is $500,000, (···15.1s) and (···1.2s) you are able to talk to the homeowner and, uh,
get a $50,000, uh, deduction from the price.
Um, so it'll be $450,000 is (···0.8s) going to be the purchase price (···0.6s) or pp or abbreviated,
(···2.2s) all right?
So you've just saved $50,000. Now, this particular house needs, (···3.8s) uh, work. It does. And
then you've talked to your contractors, uh, and, uh, it's determined that you're going to need,
(···1.1s) um, $50,000 in repairs, (···2.6s) but if you do the $50,000 repair (···1.0s) or the rehab,
(···1.4s) what your, (···0.6s) your a R V or after repair value is going to be $600,000.
(···10.8s) So (···0.8s) what you were able to do in buying it, right, (···1.4s) is (···1.0s) you forced
the appreciation. And that's what we mean by forced appreciation.
You forced the appreciation a hundred thousand dollars just by purchasing the, the, the property
correctly. (···6.7s) And that is, that's key. (···0.8s) So you're already off to a great start.
(···10.2s) Absolutely.
You're very happy at that point. You've, you've, you've just gained a hundred thousand dollars
by (···0.8s) correctly negotiating the price. Now, again, $50,000 off, that's not a, that's not a big
deal. You should be embarrassed, and we'll go over that. Uh, you should, (···0.8s) we'll go over
that in a second, but you should be embarrassed when you, when you, uh, ask for a reduction in
price and you say, you know what? Hey, uh, I'm gonna have to put a lot of money into the repair
of this place, so I'm gonna need, um, the purchase price to be $400,000.
Uh, and you're, (···1.7s) you're still gonna put the $50,000 into it, but, (···1.1s) you know, maybe
ask 'em for a 3, 3 50. (···0.7s) You know, who knows? You know, you never know until you ask,
because you don't know what type of situation that person could be in that's willing to do a deal
that way, and it's, it's going to benefit you. Now, again, we're not saying be unscrupulous and go
around being, um, uh, uh, mistreating, uh, folks in this process.
Uh, don't take advantage of someone who (···0.6s) clearly may need the money and, you know,
you can squeeze 'em for a little bit more. Uh, that's not what we're saying. But as investors, we
have to make sure we utilize and take advantage of every situation, um, uh, in acquisition that
we can. And the biggest, uh, the number one thing in acquisitions is purchasing the properly,
uh, proper t correctly.
Uh, so you have to purchase that property correctly because that a hundred thousand dollars
are come into play down the line when you start talking about exit strategies. And you may need
to pivot, you know, see where we're doing that terminology from earlier. I love the callbacks
way. Uh, um, you may need to pivot, and you want to have as, as much flexibility as possible
when doing, um, when, when buying it, uh, when you, when you buy it, right?
So it just, it offers you so much, uh, so much more flexibility. And so, and, and it just, who isn't
happy to get an extra a hundred thousand dollars? (···1.7s) I mean, just, we're being serious
here. Um, but in order to get to that point (···1.5s) of buying it, right, finding that correct house,
you are going to have to make a ton of offers.
You are, and I, and I kid you not, you're gonna make a ton of offers. Uh, you gotta talk to as
many people as possible because, um, it's a numbers game out here. Uh, and I mean, Joe, you
can, you know, uh, speak to that as well, uh, if you'd like. (···0.8s) Yeah, I, I'll give an example
here. So, uh, we're in the Texas market, (···0.7s) and (···1.1s) it was every week we were
looking at (···1.0s) 100 properties.
(···0.6s) And this, this literally took us four weeks, (···1.9s) right? (···4.5s) So we ended up, after
looking at 400 properties, (···2.9s) we found (···0.8s) one good deal. (···1.2s) Are you using
your, uh, are you using Your, (···0.8s) we're using a, using, yeah, we're using a proprietary
Software. Are you visualizer?
(···1.5s) Yes. I'm using the visualizer Right now. Okay. Sorry. Let me, uh, lemme give you
access to that. There you go. (···4.3s) So we actually found one (···2.0s) good deal, (···1.1s)
and the great thing about it was that there was, uh, it was listed at $240,000. That was the
asking price. We were able to negotiate it down to $210,000 as the purchase price. (···1.8s) And
(···6.5s) we found that based on the comps (···0.8s) of other homes (···0.6s) that we looked at,
(···1.2s) most of them were sold for $400,000.
(···1.3s) So as a result, the a r V (···0.7s) came out to exactly that $400,000. So if we were to
rehab it, (···0.5s)and we're still going through the process right now, and we're figuring out what
the rehab cost is gonna be, uh, because the tenant has not left yet, there's an eviction, uh, for
the tenant, (···0.5s) it's the homeowner's cousin who, uh, has decided to plant himself there,
refusing to leave, (···0.8s) but (···1.2s) because we're getting it for (···0.6s) less than 30,000
here, (···0.6s) and if we, let's say the rehab is 50,000, (···2.1s) that brings (···1.5s) this to
(···1.1s) 260,000, (···5.3s) And if we decide to flip it, (···1.3s) now, we can hold, we can do it as
a buy and hold, which is what we normally do as a, uh, short-term rental, but we have the ex
exit strategy, (···0.8s) and (···0.5s) we can make a profit.
So either way, as a buy and hold (···0.6s) or as a flip, or we can end up making a profit end as a
result.
And again, if something comes up like another pandemic, you know, this is our exit strategy, but
without, you know, buying it right in the first place, we're not gonna have the wiggle room here,
uh, to generate a profit on the exit.
(···1.2s) And that is, that is excellent, Joe. I mean, again, but look how many properties he has
to go through in order to get (···1.2s) one property. (···1.5s) So (···0.8s) again, I can't stress to
you enough, you're going to have to make offers. You're, you're just gonna have to, um, and,
(···0.6s) and that's not necess again, that's not a bad thing.
I know it can seem daunting. I, (···1.0s) I do, trust me, there are days that I did not want to get
up and, and get on that phone and hear nos, but that is a part of the job, (···0.8s) or that's a part
of it is not a job. I'm not even gonna, it's a part of your career. Now, you, this is your career,
okay? Uh, not everyone is gonna be able to do it, and you're deciding that you're going to do it.
(···0.6s) And I (···0.7s) have all the faith that you can do this, but you have to put in that hard
work. I, I cannot stress that enough. There, there are certain things that I, if you see, there's a, a
pattern, I wanna make sure I stress them. The hard work, uh, definitely comes into the mental
fatigue here of talking to homeowner after homeowner, agent after agent, uh, and, and getting
nos and whatnot. But you have to make a ton of offers.
And, and the best thing to do, um, and, and Bradley touched upon this in a, uh, previous video,
uh, but (···0.7s) it's better for you to (···1.1s) just send the offers out. You see a house, send the
offer out, see a house, send the offers out, and, and, uh, again, that goes down to being
embarrassed because you're, you gotta, you're gonna, you know, send a bunch of offers out.
Um, and if you're, if you're making 10 offers a day, uh, yeah, I, I feel like that's good.
You know, 10 offers you're going through, you're scrolling through you, okay, we can get this
house, this house, uh, that's manageable. And you just send out your offers sheet and say, Hey,
we, we, we want to, um, we wanna make a, a, a purchase of your house for, you know, if it's
$500,000, let's say you offer them 300,000, $200,000 off. (···0.5s) Yeah, most people might
say, that's crazy. I'm not gonna do that. But what happens when they come back and say, oh,
that's too low. Could you do 400?
And, and so now you can start doing the numbers. Kent is 400 good, you know, uh, if you
purchase that property at $400,000 in that particular area, uh, do you need to do rehab for it?
And if you do, how much rehab is gonna be necessary? Uh, what type of neighborhood is it in?
Uh, is the property overvalued in the first place? You know, those are all things that you're going
to, to, to take a look at.
Uh, when you are, um, going through that offer, uh, phase, um, and with more marketing, uh,
you're, you're, (···1.0s) you gotta get out there. (···0.6s) You know, whether you have bandit
signs, which are signs that say, Hey, you know, we buy houses for cash quick. You know, uh, or
you, uh, those are those, you know, the, the yellow signs that you may see on a telephone pole
or something like that. You know, (···0.7s) people call 'em, 'cause they may say, oh, I need, I
need to sell my house quick.
I need to get outta this situation. Right? Uh, or you may have, uh, a situation, um, where you
can throw on, um, on your car with a little magnet, right? You throw that on, that's advertising
everywhere you go. Um, but you, in order to get people to know, to come to you, you have to,
you have to do that marketing, you have to get out there. Um, we in particular, uh, one of our
best systems is, uh, we'll, uh, do phone calls to homeowners, uh, and talk to them directly.
Uh, and, and for us, that's a great strategy that works, um, because it allows us to canvas not
just, um, a small neighborhood or, uh, you know, uh, maybe even a a a bigger portion or a
smaller portion of the city. But, you know, Los Angeles, Southern California is big, and Los
Angeles County, as we showed you in the previous video, has 10 million people in it. So out of
those 10 million peoples, we, uh, people we wanna, we wanna reach as many of 'em as
possible.
Uh, so making phone calls to them is, is our best way to do that. And we have an automated
system that allows us to generate phone calls and, and so we're not just hanging up and calling,
hanging up and calling and their software for that, but we call them, and that's our marketing
tool. Uh, and we also have website and things like that that we can refer them to and say, Hey,
we want to do business with you. Uh, but you, you have to make those offers. You, you, you do.
Um, because when you couple (···0.9s) a ton of offers, like in Joe's example, (···0.9s) and
(···1.0s) you finally get one (···0.6s) and you buy it, right? (···0.9s) And then you add value to it,
(···1.6s) then that sets you up for your exit strategies, right? And you're thinking, I just (···0.7s)
got the property. Why would I need to have an exit strategy? Well, (···2.0s) going into anything,
you always wanna make sure, sure that you are, um, that, that you can get out because you
don't know the market.
You don't know what's gonna happen. Any, anything can happen to you, to the market, to, to the
home, any. So you have to be ready to have, um, several different ways that you can maneuver
in that. We're gonna go into that in detail in another video, but I, I wanted to, uh, I, I want to take
a pause here, uh, and stop (···0.6s) and get into, uh, another, um, we'll, we'll go into being
embarrassed in the next video, but, uh, again, I, I, I want to stress this.
As long as you work hard (···2.6s) and working hard doesn't mean running yourself into the
ground. But working hard can also mean working smart in this scenario. But as long as you put
in the work (···1.7s) and you follow these commandments, I'll call them, you follow the
commandments, buy it, right?
Add value, make the offers, have exit strategies. If you do that, (···2.8s) you're gonna be good.
You're gonna, you're gonna make some money in the real estate industry. (···0.6s) Absolutely.
(···0.6s) We'll, we'll see you here in a little bit. (···1.7s)
(···4.2s) Hey, everybody. Welcome back. Uh, we are going to continue, um, from the previous
video about, uh, acquisition or acquiring properties, uh, acquisition strategies, uh, for short-term
rentals. (···0.6s) And, uh, we're going to jump back in where we left off, uh, from having exits.
Uh, I just wanted to just briefly touch about Owen about that. And I mean, really briefly, again,
make sure that because you bought it right and, um, and you added value, and, and all of that
doesn't mean that you, you shouldn't be thinking about what you're going to do at the end of
your run with the property or what happens in a worst case scenario when you have to pivot in
the property.
So, remember, having exits is key. And in a, in a later video, we're gonna go in specifically
(···1.0s) talking in detail about each, uh, exit strategy that you can do.
Uh, and, and there are plenty from, uh, if you're doing a short term rental, you can pivot to social
housing, uh, which we did the opposite on one of our, uh, properties. We went, we did social
housing and then pivoted to the air, uh, the, uh, uh, short-term rental. Um, there's long-term
rental, midterm rental, uh, long-term rentals, obviously having a tenant. And, um, so we'll, we'll
talk about, uh, the pros and cons of that in another video.
But (···0.7s) I wanted to get into being embarrassed, um, because, uh, it, (···2.7s) it is, Brent,
You look sexy. Brent. Brent, you look sexy today. Are you embarrassed? And now I'm
embarrassed. There (···0.9s) we go. I'm sorry. That's the wrong kind of embarrassed. That's
The wrong kind of embarrassed, but your, your heart's. (···3.9s) Oh, man. Yeah, you're so being
embarrassed.
Um, so being embarrassed is being embarrassed to make the offer, right? You, you want to be
embarrassed when you make that offer. Um, now (···2.2s) there's a caveat to this, uh, about
being embarrassed. (···0.5s) If you, and you have to, (···0.6s) this is on a mass scale, like you're
just making offer after offer, after offer, after offer. If somebody comes back to you, uh, after you
gave them a low ball offer and say, they said, ah, (···0.9s) I can't do that.
I can only do this. Uh, and it seems reasonable. Let's say it was a million dollars and you asked
for 300,000 off, and they said, I can't go below nine 30 or something. Um, we have a saying,
(···0.7s) just get it under contract. (···1.0s) Get it under contract. And what that means is
(···0.6s) when you get into a contract with the seller, um, you have a window, uh, that, um, we
call a due diligence period in which you can go in, uh, and, and do any checks that you want on
the property, right?
So you check out crawlspaces, basements, roofs, everything you want, bring your contractors
in, um, because you're doing your due diligence on the property, um, that is a key time for you
to figure out, Hey, (···1.0s) what, uh, can, can I, is it plausible to take off another a hundred
thousand or 200,000?
Again, sometimes it's not worth walking away, um, from a a from a seller who, uh, only wants,
you know, a $70,000, uh, deduction off of their million dollar property. Uh, and if you go in and
you find out, well, you know what?
They're probably right. It actually is worth what they're saying it is or worth more, boom. But if
you do go in and you find out that it's worth, uh, a little less, or there needs to be a lot of repairs
or anything, now you have ammunition to say, yeah, okay. Um, my initial assessment was, right,
we do need to knock off an additional a hundred thousand, 200,000 because we found these
problems right here. And depending on the urgency of your seller, they may go ahead and say,
okay, fine. You know, we'll do it. Um, and, and, and they may not, but (···1.0s) you want to get it
under contract Again, pig get fat, hogs get slaughtered.
You don't want to be greedy. Um, there was a time, and I think that, um, uh, I, I have many
examples of being embarrassed. Uh, there was, (···1.3s) and, and Joe, I'm not the only one
that's gonna be embarrassed here. You're gonna share (···1.2s) as well, but, um, well, let's get
on, let's get the visualizer going, then. You're gonna have some example. Well, well, gimme
one. I'm gonna do, I'm gonna do an example of when I was embarrassed, um, sure.
When I didn't get it. And then let's do the visualizer. Uh, for an example of when I did get it, uh,
sure. (···1.4s) So (···0.9s) there were a row of houses, or, you know, they were all duplexes and
they were all, you know, basically brand spanking new (···1.5s) and (···1.8s) the apartments, or
the row housing, uh, depending on, um, how you would call it, they were going for, they were
going for a million dollars.
Um, and I reached out to the seller, (···0.8s) and I (···1.0s) actually, I believe it wasn't the seller,
I reached out to the agent and asked, uh, I asked them, I said, Hey, um, I would love to make an
offer on your property, uh, house $700,000, right? Because, 'cause again, I wanna make money
in the buy. Uh, but again, this was me and my rookie (···0.8s) mistake is that they were brand
new.
They had just been built. So they're not gonna, there's not a lot that I would be able to do to
force appreciation, but again, I just wanted to make offers. I wanted to make offers. So of
course, they came back and said, ah, we won't be able to take anything less than, I think it was
like nine 50,000 or something like that. I, I, I, I'm actually, I'm almost positive that was what they
came back at. (···0.6s) And, um, you know, at that point, I could, there's nothing I could do
because I thought about it.
I wanted to get it under contract. Uh, but then I, I, I had to really (···0.9s) think to myself, okay,
this is brand new. (···0.9s) It's (···0.6s) unlikely that I'm gonna find anything, um, wrong with
these. So I can't force appreciation. I can't add a lot of value. (···0.5s) I, um, so I can't get more
equity, uh, down the line, so I'm gonna, you know, there's no, (···0.7s) there's, I can't make any
money in the buy on this one.
Um, and luckily, I, I didn't try to force it, I just walked away from that. Um, but they did say no.
Uh, and, but the key is (···0.5s) I (···1.0s) asked them, (···1.0s) uh, for $300,000 off their new
build. (···2.6s) Yeah, that's, that's a lot. That's that. I asked 30%. I asked for a 30% discount,
$300,000. You can buy a lot of stuff with $300,000. And they were not willing to part with that.
And I don't blame 'em. (···1.2s) I don't blame 'em at all. Um, but yeah, I, that was, uh, one time
in particular where, you know, made the offer (···0.7s) and, and it didn't go through. Uh, do I feel
bad, uh, about it? No. Uh, I don't, uh, and I'll, I'll do it again and again and again, because that's
the only way that we're going to, um, make money in the buy, is if we get discounts on the
property, uh, as well. Now, again, you could potentially come across a property that's already
priced (···1.0s) magnificently, you know, below what it's worth.
(···0.6s) And, uh, you just, you just get that property, you snatch that property up, you don't
worry about haggling, because again, pigs get fed. Hawks, hawks get slaughtered. So you don't
try to haggle anymore than what you need to. You, you just get it under contract and then get it
going. 'cause you've already, you know, you don't need to be greedy. Uh, so again, that goes
down to having integrity, and we will cover that a little bit, but that's self-explanatory. Uh, if you,
if you see someone, um, that's, that's already, you know, in a desperate situation, don't add
insult to injury.
Uh, Joe, did you wanna share something or did you want to use the visualizer, uh, example? I, I
(···0.7s) Could share, I could share, um, a, a failure, (···1.2s) my part as well. Here. Do you
need to, I'll do the visualizer. Okay, go Ahead. Can you see it? Yep. (···2.3s) Okay. So (···2.3s)
we were looking at a property, again, this is in Texas, (···1.2s) so it was 120,000.
(···0.9s) And this was the (···1.1s) asking price. (···1.9s) And we negotiated down to (···1.7s)
90,000 (···1.7s) as the purchase price. (···0.9s) But right away, when we visited the property,
(···1.3s) we were able to go in. This tenant was, uh, you know, um, more (···2.3s) than the
previous one, uh, on my partner's, uh, this one, there was no shotgun in this case.
I mean, Texas. So we walked through the property inside and out. Uh, the roof needed repairs.
So what happened was we were able to negotiate (···0.9s) a credit for the roof. (···0.7s) It was
5,600, so you could say, uh, repair credit. (···2.1s) So this brought it down to (···5.4s) 84,400.
(···1.8s) Now, what happened was, (···1.0s) we also got an inspector to (···0.7s) come in,
(···0.6s) and this was a 10 day period that we had to do this. (···0.9s) Joe, did you wanna
describe what the repair credit is? (···1.7s) The repair kitter was the, the roof, (···0.7s) because
the roof, uh, it was 15 years old, so it was clearly it had to be replaced.
(···2.4s) And they were nice enough to give us the credit, uh, during this negotiation phase.
(···0.8s) But then when we had the inspector come in, (···1.0s) the inspector said right away, oh,
there's a foundation issue. There's a crack running through the middle, uh, towards the left side
of the, the house. (···1.2s) And (···0.8s)we had the (···0.5s) contractor there at the same time,
and they said it was gonna be (···1.3s) between eight to $10,000 for (···1.1s) the repairs.
(···0.9s) So we further attempted to negotiate down to this amount, 74,400.
And (···0.8s) it came to the point where the 10 days, uh, was just about to be up. (···1.3s) The
thing is, we were struggling with (···0.8s) an exit strategy for this, because, uh, all around it, the
ar the ar a R v, if we were to repair it, was going to be $120,000. Now, (···2.2s) that was what
the asking price was. (···0.9s) Now with repairs (···3.6s) of the foundation, um, that they were
not willing to cover.
But along with the interior and even sidewalks that were really wavy, you know, this would've
brought us up to 120,000, um, for the home. But as a result, we did not get it. Uh, and I'm, I'm
kind of of saddened because even though it was not a, an ideal exit strategy, it's just a break.
Even if you were to sell it, uh, the home was on a corner.
It was near a lot of, uh, um, uh, good areas for short-term rental, you (···0.8s) know, um, and we
would've seen some good numbers, uh, roughly around $4,000 a month if we were to run it as a
short-term rental. So, um, but yeah, I think we, we kind of pushed a little too much, uh, with the
foundation, uh, trying to get an additional 10,000, uh, but such as life. And, and we moved on
and they started getting other offers, uh, that were higher than ours, and that's why they decided
to, uh, not extend, uh, in this case.
(···3.7s) Very good, very good. Again, uh, (···0.7s) we got, we got good and bad stories, and
you're gonna have, you're gonna have those, and, and to me, they're, they're not bad stories. I, I
wanna make sure that I (···1.7s) phrase that properly. They're not bad stories, it's just, um,
sometimes you just can't get a deal done. (···0.6s) And then that's just how (···0.6s) our, uh, the
industry works.
And I mean, not even the industry, just in business in general, sometimes you just, (···0.9s) you
can't get a deal done. But, (···0.5s) you know, the great thing about it is (···0.8s) there are
hundreds of millions of properties (···1.2s) in the United States alone. So you are completely
fine. And just moving on to the next, uh, deal. Uh, don't get yourself so desperate in one deal,
uh, because again, it's just, (···0.6s) there, there it is. Just, uh, you know, sticks and stones,
right?
They're just, it's just brick and and wood. And, you know, there's, there, there's one next door.
There's one down the street, there's one across town. Uh, but again, uh, back to being
embarrassed. Um, so I'll give you another example of, but this was a success, and this was a
small property. So I'll tell you usually, uh, one thing that I, I love about Pip is he, uh, and very
early on, he would tell us to, to go big, dream big, you know, um, uh, go after a million dollar,
two, $5 million properties.
And that scared us. I mean, I'm, I, I can absolutely tell you I was like, (···0.9s) five, $5 million,
$10 million. I, ooh, that seems like a lot of money. I don't know that (···1.2s) I don't know. But
(···0.6s) we did. We went after those and, uh, we ended up getting a, and this is the example,
but we ended up, uh, acquiring, uh, properties that equaled up to, uh, about $1.5 million.
Uh, and, and (···0.7s) in the very beginning, uh, and, and so I was excited and scared at the
same time. Um, so when, (···0.8s) but the reason why he says that is (···1.1s) once you get rid
of that fear and you get it rid of it early on, (···0.6s) then you're not gonna be afraid to, to, to do it
again. And these, the smaller deals, like (···0.6s) $50,000, a hundred thousand dollars is what
Joe just, um, uh, showed you.
Um, those aren't gonna be anything. You're, you're gonna be okay, that's only a hundred grand
right? Now, you go and talk to somebody else that might not have that mentality that you have,
and they go a hundred thousand dollars, that's a lot of money. And you're like, that's not a lot of
money, trust me, it's not, right. So you want to, you, you know, dream big, go big in the
beginning. And don't be afraid because you have a great network of people (···0.5s) that are
gonna help you, uh, in, in your time, uh, when you have that property that is a million dollars,
and you say, okay, I did everything.
I bought it, right? I got the, the extra extract. I got everything ready to go. I just need, you know,
some help here, here, and here. And then, boom, you've got it. You've got that support system.
So (···0.9s) I'll give you an example of a success, but this is a, uh, relatively small deal, and this
is the smallest deal that I have ever done. Um, but (···0.9s) it, it, it just happened to be I could
help out, um, someone, and that's why I did it.
(···0.6s) So (···1.0s) this house (···0.5s) was, uh, purchased, uh, years ago. I, I think it, it was
purchased for 70,000 or something like that. Um, but (···0.7s) the, the owner of this property has
a, uh, $51,000 mortgage on the property, right? (···1.5s) So, um, and Joe, if you'd like, you can
(···1.8s) do the, uh, the numbers on this one.
Uh, so it's, it is $51,000 left on the mortgage. And, um, (···8.1s) this particular homeowner was,
uh, distressed. Uh, she had just lost her job. She has a child. Uh, and, um, on top of that, the
home is distressed. It, it needs, it needs work.
Uh, and so, and, and at this point, she's just, (···0.6s) she's had it, right? Um, so I stepped in
and I said, you know, uh, she, she was, she was about to take a, a $60,000 offer from, uh,
another (···3.5s) person, uh, another investor. Uh, and then I said, hold on, (···1.5s) let's see if I
can do something different. (···0.9s) Um, so (···1.1s) I told her, and this is, this is a, this is a
strategy that I used.
And, uh, and if you take another course, uh, you'll, you'll, you'll get to know this type of strategy.
But, um, what I said to her, I said, this is what we'll do. Uh, you need, if you, if you took that
offer, you would only walk away with $9,000. So you're (···1.3s) not (···0.8s) going to, you're not
gonna win here. Um, 'cause what are you gonna do with nine? You're gonna go rent
something? She's like, yeah, I'll rent something. You know, I just need to get out of this and, and
cut my loss and have a little bit of money.
And I said, this is what I'll do for you. (···1.5s) I will come in (···0.6s) and I'll purchase your
property for, uh, for $51,000, but we are going to, um, I am going to put in, um, (···2.1s) uh,
$10,000 worth of work. 'cause it didn't take much for her property to be, uh, renovated. And she
thought (···0.7s) that it was gonna be, and 10,000 to her is way more money.
I mean, she would've only gotten nine, uh, to, to, to actually, um, sell it, you know, after, after
closing costs and everything. She would've got less than that. Uh, so I, the, the rehab's only
gonna be 10 K. (···1.0s) And the RV on this particular property (···0.6s) is around, uh, the after
repair value. The A r V is around 120 to 130,000 depending on how, uh, well the, um, the, the,
the repair or the re the rehab is.
(···0.8s) So (···0.7s) I said, this is what I'll do. Um, (···1.0s) I'll, I'll partner with you. Uh, I'll, I'll
throw in the 10 k, um, for rehab. (···1.0s) And because she has bad credit and all that stuff. I
said, what I'll do is I'll put down, um, a certain percentage, and I think I said that I would do, uh,
uh, $20,000.

I'd pay her $20,000 on, on the next property. And she, and, and this is what she says. She says,
my credit's bad. I can't afford, I'd be surprised if I can even get into (···0.5s) a rental property.
And I said, well, then this is what we'll do. (···0.8s) I'll put down (···0.8s) money. And this is me
being a hundred percent honest, upfront. I did the numbers and said, this is what we could do.
(···0.7s) I'll take the money that we do make off the sale of this house.
I'll buy a property and you, and you see where I'm going with this, and then I'll let you rent it
(···1.1s) as long as you abide by these rules. (···0.8s) And she said, yes. (···1.2s) So, (···0.8s)
again, I (···1.4s) just got a long-term tenant, but that, this is, this is an example, but I got a longterm
tenant. Uh, but (···0.7s) I was able to creatively get in there and, (···0.7s) and, uh, make a
deal happen.
Uh, and I didn't take advantage of her situation. As a matter of fact, I got her out of a, a bad
situation into a much better situation. So now she's gonna go into one of my new properties,
right? Like, she's gonna be happy, she's, um, excited. I've made some money, she's got a
house, uh, and, uh, I can't, although I can't do anything about the job immediately, she ended up
getting, uh, another job, um, really quickly 'cause she was highly qualified, uh, and, and, and
that she just needed, you know, some help.
So, uh, that, that's one example in (···1.2s) where (···1.1s) offering somebody (···0.6s) just their
mortgage price (···1.0s) and you're going, well, no one's gonna take that. Some people are
distressed. Some people need help. That's what we're here to do. We're problem solvers. And
I've solved her problem, uh, by coming in and, um, and, uh, and, and re and rehabbing the
house and getting her into a new house. And now I have a new tenant, um, that is very
appreciative.
Think about, think about that. (···0.8s) I just saved her from having to go, you know, um,
scrounging and for with a couple, you know, a thousand bucks that she would've had to do first
month, last month, rent trucks, this, that, and the other. I also took care of, um, the moving costs
and the rehab, uh, while we were doing the rehab, I put her into one of my short-term rentals.
(···0.8s) So (···0.6s) that's also the great, uh, the flexibility that you have with those short-term
rentals.
You, you have the ability just to, you know, uh, pivot. And that's what that is. So I know that
wasn't necessarily a short-term rental, uh, strategy, but I wanted to give you an example of how,
um, taking care of other people, solving other people's problems, and then, you know, thinking
that you're making an embarrassing, um, offer by offering or just to pay off a mortgage. It's not
so embarrassing when you take into the consideration of what's happening. So, (···4.0s) Okay,
I, I can actually share an example of (···0.9s) a student (···1.3s) I'll give, Acquired a property.
I'm still using the visualizer. Yeah. This is a student, um, a new student in Pip's Path (···0.6s)
who acquired a property. This was before she was a student. (···1.0s) And what happened was
(···3.0s) she acquired a property (···2.2s) for the $1 million, (···3.5s) and she had to, (···0.9s)
she put (···1.8s) 350,000 (···1.5s) cash of her own money.
(···5.8s) So this brought it down to 650,000. (···2.2s) And, but what happened was (···2.5s) she
had, uh, repairs (···0.7s) that needed to be done, um, because I (···0.8s) don't, I don't, I didn't
know what the exact state of the, (···0.7s) the house was, (···0.6s) but the repairs came up to an
additional $350,000.
Now, (···10.3s) I had explained to her eventually she, she ran this as an Airbnb, um, which is
good because, uh, at first, the first year was, uh, she was $150,000.
(···0.6s) Expenses were 75,000. Uh, this is the first year. And so she was profiting $75,000 a
(···2.0s) year. Uh, but the second year, because of all the reviews, (···0.6s) came out to
200,000, (···4.0s) and her expenses stayed the same, 75,000. (···1.6s) So she was now at a
profit of 125,000.
Apologize for my sloppiness down here. (···6.6s) And that's the same for here. Profit, uh,
expenses, expenses, I'm including utilities, mortgage, all of that, insurance taxes. (···0.8s) So
what happened here is because (···0.5s) she paid the full value, (···7.0s) What she should have
done, and this is what I explained to her, is that, uh, if she would've got (···0.8s) inspector to
come in and a contractor care, she would've (···1.0s) found a, this value (···22.6s) Hold on Joe
Property that she should have purchased really (···0.6s) Six $50.
I don't know if we heard that.
Uh, you may have to go back 'cause we had a little audio problem there. But, uh, just go ahead
and, uh, re uh, just repeat what you just said. I (···5.0s) don't know from where, Uh, just like 30
seconds before, 'cause we, it, it, the audio was cutting up.
(···0.5s) Oh, (···0.7s) okay. So real quick, just to recap, (···2.4s) her first year (···1.2s) running
Airbnb, (···6.3s) She had a revenue of 150,000 expenses at 75,000. So she profited 75,000 the
second year she did better. And this is a luxury home.
So these numbers, these are not common unless you're doing luxury. Uh, it came out to
200,000 and expenses at 75,000. So her profit was 25,000. (···1.5s) But because she did not,
uh, buy it, right, she paid the full value of a million dollars for this home, (···1.2s) and there were
$350,000 (···0.5s) worth of repairs. If she had gone in with an, an inspector and a contractor,
uh, during the spades of when she had the property on her contract, she could have shown the
seller and say, Hey, look, these are the amount of repairs required, you know, to bring this
home up to the full value of a million dollars.
(···0.5s) But since she didn't do that, she went in ahead and bought it at $1 million. (···0.9s) So
(···0.6s) by putting the repairs of $350,000, (···0.6s) what happened was she actually bought a
home for 130 (···0.6s) 1,000,300 $50,000, and this was her down payment.
(···4.4s) So she was out cash $700,000 when she didn't need to be. And she even put, um,
(···4.0s) a lot more down than she needed. So this is an instance where, um, most people are
not used to being pushed (···0.6s) and into, um, making offers (···0.8s) that are lower than the
actual value and feeling embarrassed about.
(···0.8s) And so she's, she was, uh, concerned that she was, you know, trying to catch up. And
she is profitable in her, uh, Airbnb business, but it's gonna take a long time to replenish the
$700,000 cash that she put down at this rate here of having a profit now of $125,000. Gotcha.
Okay. Uh, well, yeah, we were having a little bit of audio, uh, issues there, but, uh, hopefully, uh,
you, you, we, uh, we were able to get, uh, most of what you were saying, uh, it may be, uh, so
well, something will clear up here, uh, in the next video.
So we apologize about that. But, um, uh, again, um, just briefly going over, be legal again and,
and have integrity, uh, I feel like I covered have integrity, uh, but being legal, again, that's all
insurances, uh, that need to be paid for, um, properly, uh, to make sure that if anything
happens, you're good as well as making sure that, um, that you have, um, the, uh, the, the, the
proper, uh, legal structure for your, uh, your short-term rental, uh, business.
And, and, and that usually will be an L L C, uh, that you, uh, place that into, uh, or a (···0.7s)
corporation depending on your tax liability. Uh, please consult with your attorney on that, uh,
and what's gonna be, uh, the best (···0.6s) avenue for you. But, uh, 100% would not put any of
those things in your personal name.
Uh, so whether it's a land trust, uh, like I said L L C corporation and C Corp SS Corp, um, uh,
consult your attorney on those things, but make sure that you have the proper legal structure to,
to get, um, your, uh, short-term rental business up and going. (···0.8s) So that's gonna do it for
this portion of the video. Uh, we will, uh, continue, uh, to, uh, on the next, uh, video, uh, in, uh,
just a little bit.
So, uh, we'll see you soon. (···4.6s)
(···3.0s) Hey, everyone. Uh, welcome back to, uh, the purchase, uh, section of (···0.8s) our
short-term rental, uh, uh, class here. And, uh, we want to wanna jump right in, uh, to some,
some juicy stuff, uh, which, uh, would be building equity, right? Um, uh, Joe (···1.3s) and,
(···0.5s) and myself, (···1.2s) we, (···1.7s) we love (···0.8s) this portion because there's, there's,
for building equity, there's two (···1.0s) schools, not two schools of thought.
There are two (···0.5s) big ways to build equity, right? Uh, the first way is what everyone who
buys a house does. They, they build equity over time, right? So you purchase a property on,
um, you know, one year, right?
And then in the subsequent years following, uh, depending on your market too, because that's
really going to, um, dictate how much equity you build, but over time, you build up equity. And
what equity is, is the amount, uh, that the house is worth, um, from which, (···0.8s) from which
the time you bought it, right? So, (···0.6s) for, for example, let's say, (···1.1s) let's say I
purchased a property, uh, for $500,000, right?
And I put down, um, let's say a hundred thousand dollars just for math's sake. Uh, so when I put
that a hundred thousand dollars down, um, I've put equity into the property, right? (···1.2s) So I
have a hundred thousand dollars worth of equity, uh, built into the, the property, uh, which
(···1.6s) is a normal thing. That's what most people do. They go to the bank, they ask for a loan,
and they get that, uh, uh, they get that, that equity, um, split.
The bank pays for 80% usually, and you pay for 20%, (···1.2s) excuse me. Um, so (···0.6s) over
a course of, uh, let's say 10 years, let's say you've paid down the equity on that house, another
a hundred thousand dollars, right? So now (···0.6s) you've, you've, uh, you've accumulated
another a hundred thousand dollars of equity that you've put into the house.
But wait, the cool part about that is, (···0.7s) is (···1.0s) over time, the beautiful part about real
estate is markets and appreciation. They, they go up. So the house appreciates over time.
(···0.9s) So you've put in $200,000 (···0.6s) worth of equity. Uh, but let's say now, instead of
your house being worth 500,000, after 10 years, let's say your house is worth $600,000 in
(···1.5s) equity, right? Uh, or in, in a in is appreciated another hundred.
So now let's say (···0.9s) you have, um, that additional a hundred thousand plus the 200,000
that you've paid upfront and over time, and let's say you wanna sell it after 10 years, and you
wanna move into a bigger house. Well, now, uh, let's say someone does buy it for six, you have
$300,000 that's coming back to you. Um, now that a hundred thousand dollars of, of equity, uh,
that's built up, that's the free money that you got just by, uh, purchasing the house and holding
onto it.
And then the money that you've invested into the property, you can get that back in a sense
and, you know, uh, purchase another house. So now you have 300 grand, uh, $300,000 that
you can use, uh, for another, uh, property, uh, that, that you can put down, or you can buy
multiple properties or however, however you're going to do that. So that is one beautiful part,
uh, about, uh, real estate, uh, that, (···1.1s) that, uh, that allows you to be a little bit more
secure.
Now, of course, there are times when, um, like the, the, the crash in 2008, uh, when folks had
upside down mortgages and things like that, and, and they had, uh, bad equity in the property,
and that was because they were getting in for nothing. They weren't putting anything into the
property to begin with. (···0.9s) So, um, when their mor they defaulted on their mortgage and
the, and, and then you start seeing housing prices drop, they, they didn't have any equity built
up into the house.
So if they bought house for 500,000, they didn't put anything to any skin in the game, right?
They didn't put any money down, they just got into the property. And then all of a sudden,
people started defaulting on their loans, and then the housing market started to, to lower and,
and crash. Now, that $500,000, uh, house that they purchased is now only worth, let's say, uh,
400, just for math's sake.
(···0.7s) Well, they're, they're upside down. (···1.0s) They're upside down in, in their property,
and there's nothing they can do. They, so even when they sell the property, uh, they still are
going to owe money. And that's why you had a lot of folks filing for bankruptcy as well, because
(···1.1s) they were a hundred thousand dollars in, in debt, uh, in, in this example. And, and
there's nothing that they can do. Um, so I wanna add to that, (···1.8s) yeah.
Um, it wasn't, it wasn't only that, but it was when, when people were buying these investment
properties for no money down, uh, after three or or five years, uh, the loan would adjust to a
higher rate because they put no money down. So, if they had a tenant, uh, in the property that
was paying $2,000 and (···0.5s) it was covering their mortgage, and let's say it was, uh, $1,900,
but once the, uh, the mortgage readjusted, (···0.8s) then it went to like 2,500, right?
So now the tenant's only paying 2000, and so they're at a negative of $500 (···0.6s) every single
month. And so a lot of people weren't able to handle that, and sometimes it was much, much
higher in, in the mortgage, uh, and that's why people started to default and then even walk away
from their homes during that time. So, (···1.5s) Yeah. And, and that was a really sad time, um,
just because a lot of folks didn't understand how, uh, the housing market works, or, or, or just
the real estate industry in general.
They didn't understand, uh, that, so they were getting a lot of bad loans to a lot of folks who just
were ignorant of (···0.6s) how things would work, and they were just happy to have a house.
They say, oh, we, you know, we have a house. That's why we say, (···1.1s) just by having a
house doesn't mean that you have an asset. You know, an asset is something that performs for
you, that, that, that you can, uh, get something out of, uh, and usually monetarily, and that's
what we're talking about.
But if you have a house that you're living in and, and you're just paying, you know, month to
month, and you're putting, or I'm sorry, not month to month, but you're just paying your
mortgage and you have to put a, you know, fix this and fix that, you, you have a liability. So with
short term rentals, um, not only being able to purchase and build the equity in the property over
a long term, (···0.8s) you're, you're well on your way to building that wealth that all of us, uh,
really want.
Um, and so that's, that's the, the long-term way of building, uh, equity. Uh, there also is
something that we mentioned before, uh, that's called forced equity right now, forced equity, uh,
or forced, um, forced equity, forced appreciation, um, which is when you come in to do a
renovation in which we're gonna talk about (···0.8s) in another video, that forced appreciation,
uh, is a beautiful thing because when you buy it, right?
So if you remember the previous video, you buy the property correctly, that means you buy it at
a low enough price point, um, that you can come in (···0.5s) and, uh, automatically have equity
built in. (···0.9s) So again, if it's a $500,000, let's say you buy it for four 50, and then let's say
you put in 50, 25, $50,000 (···0.8s) of improvements, but you know that your after repair value
or a R v is going to be 600, you forced the appreciation automatically, so you don't have to wait
that 10 years, uh, to, to have that natural, uh, equity buildup.
Uh, so if you did hold it for 10 years, maybe instead of it being worth six, maybe it's worth seven
because you've, you've, uh, already put in that, uh, that work in the beginning to, to, to get that
equity, uh, built. Uh, uh, Joe, did you want to add anything there?
(···2.2s) Mm, I, the one thing I could add is, uh, you know, (···0.7s) there are, uh, some experts
that, that teach, uh, to pay, pay off (···0.6s) your mortgage, (···0.6s) and, uh, you know, to have
your house free and clear. Um, that's, I mean, that's fine if you wanna do that, and that gives
you peace of mind. Uh, but at the same time, uh, it's just, (···0.7s) it, it is money that you can
pull out and utilize, um, to put into other investment properties, uh, and to have, uh, properties
that would cash flow, uh, and, and free up your time and give you financial freedom, you know?
So, but in order to do that, you know, (···0.8s) it requires education, you know, so, uh, some of
the people who teach, you know, just paying everything off, paying off your debts, um, it,
(···0.6s) it is a strategy more for people who are very cautious and, and are, are not able to deal
with, uh, uh, the stress of having debt.
Um, but (···1.0s) if you learn it the right way, like you're going through this course and other
courses, you know, um, you can create multiple cashflow properties and that will set you up for
the rest of your life. And that's, that's what the education portion is, is all about. So there's a way
to use equity, or there's a way to just keep it and, (···1.1s) and, um, not really, you know, have it
to your advantage. So, (···0.8s) Yeah. Uh, and I second that. And another thing, uh, is everyone
wants to own their properties free and clear, and they don't want to have debt.
And, and debt is not a bad thing. It is not, it's, you need credit, you need debt in order to get
more properties, you know, well, why do I need debt to get, you know, if I own my property free
and clear, it's free and clear. But think about the example that I just gave you. Um, one, (···0.6s)
when you purchase a, a property through the bank, you're, (···1.4s) this is the best, lemme give
you the example. Mark Zuckerberg. Mark Zuckerberg could buy a house for $10 million if he
wants to, right?
He's got the money, right? He's, he's got the money, (···0.7s) but (···1.9s) if he wants to (···0.7s)
maximize his dollar, would he pay the full two, uh, 10 million? (···0.9s) And most likely the
answer is no. And the reason why is if he could pay $2 million (···1.3s) and the bank pays the
other eight, (···0.8s) he's got $8 million that he can now go invest somewhere else, as opposed
to having it all locked up into that property, (···1.2s) right?
(···0.7s) Or let's say he does buy it in cash outright just to get a quick close. Let's say he does
that, yeah, I've got $10 million. (···0.7s) Then a smart thing to do would be to go back in and
take out a home equity line of credit or a HELOC out on that property. Uh, and (···0.7s) now let's
say he's getting that HELOC for, um, they're, they're gonna give him a revolving line of credit.
So look like, look at that as a massive credit card, right? You have, uh, uh, let's say they give
him 70% (···0.5s) of his, uh, $10 million, uh, house, uh, worth, right? So he has, uh, $7 million,
uh, for (···0.9s) his home equity line of credit, a heloc, (···0.9s) and he takes that $7 million, uh,
from the bank, and they're gonna give him a rate of, let's say, 3.5, or let's say 4%.
(···0.5s) So now he knows the number, the, the, the, the interest rate that he has to beat in
order to make more money off that $7 million. (···2.1s) So he can go and let's say he puts, um,
$7 million into another in investment that's gonna yield him 20% while he just netted 16%
(···1.6s) of, uh, of, of a return on his money, or r o i, (···1.1s) that's a win.
(···0.6s) So he, so he's gonna get 16% on his $7 million, uh, which (···0.9s) he's gonna make
that a great investment. So that's why you don't really want to have, uh, your money locked into
a property because (···0.9s) you can go have your money, make more money somewhere else.
That's an, that's how investors think. That's how investors think. Um, the average homeowner is
not gonna think that way.
Um, there are certain, you know, gurus out there that'll tell you like, Hey, you don't want to have,
you know, any debt, this, that, and the other. And for some folks, that may be fine, but, but for
an, an investor, you need to be able to leverage your, uh, uh, money. And, and we'll talk about
that. And I just kind of touched on one of the points down here that's about leveraging your
money. And we'll, like I said, we'll go into that. Um, but another reason that you don't want to
have equity just sitting in your, your, um, your, uh, property is, let's say you have a (···0.5s) ton
of folks coming in and outta your short term rental, (···0.8s) and (···0.9s) let's say someone trips
and falls and, you know, a minor injury or something, they hurt themselves, or let's say they
don't hurt themselves, uh, but they try to come after you in some sort of lawsuit.
(···1.2s) Not having (···1.1s) all that money sitting in that house (···1.0s) is a great deterrent
(···0.9s) for, for folks.
You know, if, if they see that you have something free and clear the lawyers and say, oh, yeah,
we can go after this house. You, you don't want that. You know, you want to be able to have
(···0.8s) as a small amount of money in that property making more money for you somewhere
else. So that, that, that, um, that, that money, that passive income that we're gonna be talking
about here in a second, that is where you want to be, um, generating your, your monthly income
from, and then having all the equity that you're taking outta that property, go make money
somewhere else.
So that way your money is making money for you. You're make your, your property is making
money for you, twofold. It's making money through the equity that you built, and it's making
money through passive income. So that's, that's where you want to be, um, a hundred percent.
Uh, and then the last thing (···0.7s) on the equity portion (···1.0s) is sweat equity. (···0.6s) And
personally, I still do sweat equity.
And sweat equity is (···0.6s) the, (···1.4s) as opposed to you going and hiring a contractor to do
all the work, (···0.8s) some of the work you're gonna do yourself, (···0.6s) and you're gonna
save money. And, and that also is equity, uh, as well, because you're saving money. (···0.6s)
You're saving money in the beginning, you know, you save money in the buy and then you put
some sweat, sweat equity in, and you're fixing cabinets or you're painting, or things that you can
do, um, to, uh, enable you, uh, to save money here and there.
Uh, now there's a caveat to that. (···1.2s) You don't want to be doing (···0.7s) too much work
(···1.2s) and (···1.4s) not (···0.7s) maximizing your time and efforts in other places. For
example, if, (···1.0s) if, if it's, um, if, uh, let's say a painter would charge you a thousand dollars
to paint your house at the inside of your house, right?
Um, let's say they charge you a thousand dollars and you say, no, no, no, I can go, I can do
that. I'll put sweat equity in, um, calculate this properly. Because (···0.8s) what if it takes you
four days to do that? Well, what could you be doing? What's your opportunity cost? Could you
be out finding another property while this person, this contractor is paying, uh, or you're paying
that contractor a thousand dollars to do that? Uh, is your four days worth a thousand dollars?
Um, in the beginning, (···0.7s) a lot of new investors, you're gonna put that sweat equity in, but
it, let's say (···0.6s) you have 5, 10, 15, 20 properties or something like that. (···0.5s) It may not
behoove you to, (···0.6s) to do that because you could be out acquiring another property, uh,
that's going to, uh, yield you a higher return than it would be for you to save that a thousand
dollars. So (···0.7s) time and money run hand in hand, and you have to balance that.
Uh, Joe, did (···1.1s) you want Joe? Yeah, And I, I just clarify for, for the students that what
Brett is referring to in terms of sweat equity is that's when you come into a project and you joint
venture with another investor, um, and you're not bringing any financing, but you're doing a lot
of, all the, all of the work really, while the investor, uh, is more of a, a passive investor, you
know, and you go into the deal together, but you get, let's say 50 50, uh, ownership in, in the
project, you know?
So, (···3.1s) and you can correct me if I'm wrong, uh, Brent on that, but that's, you know, just to
clarify in terms of the difference of sweat equity and, and equity in a home. 'cause it's, to me,
it's, it's always been two separate. (···0.8s) Well, yeah, that, that is a good example of sweat
equity. But, um, let's say, uh, the reason why I say it's a good example is because you are
correct, but there's also, let's say you have, um, let's say you have a, um, a self-directed, uh,
Roth, right?
Um, or I r a self-directed i r a, and you take that money out and you purchase a property
yourself, and you could do half of the work yourself. That is also sweat equity. So you don't
necessarily need to partner with someone else. The sweat equity is literally the sweat. And trust
me, you will sweat (···1.7s) the sweat that you, uh, put into the, the blood, sweat and tears that
you're putting into the property by physically doing the labor yourself.
That is the sweat equity. That's what you can save. And a lot of times, if you don't have a lot of,
uh, funds upfront, but you got a lot of, uh, you can do things with your hands very well, I (···0.9s)
would absolutely recommend doing some of that sweat equity, uh, for short term rentals. And
we'll get into, uh, renovations. You shouldn't be doing major rehabs. You should not be doing
major rehabs. You should not do be doing major rehabs. You should not be doing major rehabs.
Um, I cannot repeat that enough. Uh, we'll talk about some rehabs, uh, in another video, but you
want to be able to, to get in (···0.8s) and, uh, put, you know, we always say put, uh, lipstick on a
pig, right?
You know, just make it look pretty. Um, but (···0.6s) that, that's what I mean by, um, sweat
equity. So both of our examples absolutely work, but you physically are putting in (···0.7s) the,
the, the time and energy for that. Um, then we Can move, yeah, I, I, Sorry, go ahead. Good time
to move on. Uh, the long term passive income, (···2.1s) unless you have anything else in this
topic of Oh, no, no, no.
I wanted to move on to long-term. You are correct. (···2.6s) Okay. Um, I, I tend to think of the
analogy, analogy of long-term passive income as, uh, if you are a farmer (···1.1s) and you
(···0.8s) had chickens on your farm, (···0.8s) now the chicken can lay eggs (···0.7s) every single
day, whether they're fertilizer or not, right? And you then you can take those chickens and you
can go and sell them. (···1.4s) Now, if you, if you kill all the chickens and you, (···0.6s) and you
sell the meat, (···0.8s) well, you've just lost your, uh, income stream, (···0.5s) which was
generating passively for you because then you had to buy more chickens.
And that's more work, right? So in terms of having a property, (···1.5s) you can get a property
that just will continually generate cashflow (···0.6s) as long as it's, uh, generating more revenue
than the expenses, more income than the expenses. Uh, and you're, and you're (···0.5s) putting
in minimal work, or you get a management team to come over and give them a percentage or
commission.
(···1.0s) Now (···0.5s) it's, it's freed up your time, but money keeps coming in, and sometimes
they call that mailbox money, you know? (···0.5s) So you always wanna be thinking if that's your
goal, financial freedom (···0.7s) to look at properties in that way that can just continually, uh,
produce income for you and find a way to get to a point where you could free yourself up,
whether you're doing enough volume (···0.7s) to get to that point, uh, to hire, um, a man
management to come in to take over, (···0.8s) or a a, uh, you have to structure it in a way
where, uh, you build a business around it, um, and you have, you know, staff or employees, um,
and it's, (···0.5s) it's covering enough, uh, revenue for all the expenses, you know?
So, (···1.3s) and, uh, that's why we feel that short-term rentals, uh, is a very effective, uh,
vehicle for creating long-term passive income because there is so much more income, uh, that
comes in then usually then the expenses, as long as you do it right?
Of course. (···0.8s) So, uh, Brent, you wanna take it from here? Yeah. (···0.6s) Yeah. I, I love
that. I love that analogy. I am going to borrow that. I'm not gonna lie, (···2.3s) that was pretty
good. Um, I, I'm from Indiana, and so I get, get the whole chicken thing. (···0.7s) I've never
actually lived on a farm though, (···0.9s) true story. (···0.5s) But, uh, but yeah, you know, with
short term rentals, um, (···1.4s) just the, (···0.9s) the, the passive income (···0.9s) that you can
generate is, (···1.9s) is astonishing.
If you do it the correct way, if you go in, uh, and make sure you dot all your i's and cross all your
T's (···0.6s) and (···0.8s) over, over a long term, uh, period of time, (···0.5s) you know, you can
rack, rack up a good amount of savings.
You, you can, your investment, you can get that. Uh, for instance, one property that, uh, Joe
and I, uh, purchased, (···1.0s) we recouped our investment, um, and that includes acquisition.
So (···0.5s) acquiring the property, um, renovations, uh, as well as, uh, fixtures, furniture, all that
fun stuff, we recouped, uh, in (···0.8s) maybe four or five months, maybe something like that on
one of our properties, (···2.1s) that that's (···2.0s) as opposed to a traditional, uh, rental where
you may purchase the property, uh, and (···1.8s) you may (···1.3s) have to wait, you know, a, a
couple years to recoup (···0.5s) the 20% down, right?
So that, that long-term passive income, that's, and you want to get multiple properties and, and
that, and we'll go into portfolio here because think about this.
You go into a, you get, you get one property, let's say that one property generates you per
month, (···1.0s) net income, let's say net through a short term rental, you generate $2,000, let's
(···0.8s) just say two grand. That's your net profit, right? So $24,000 in one year. Now, let's say
you have, uh, you were able to keep going and (···0.5s) you, um, had, uh, another house that
generated another $2,000 a month, and then you got another house that generated 2000 and
then another.
So let's say you have four (···0.6s) properties now, then they all generate $2,000 a month. Now
(···3.3s) you're looking (···0.9s) at (···1.1s) a million or a millions, Jesus, I wish (···0.6s) a a
hundred thousand dollars (···0.8s) in passive income (···1.0s) in, in one calendar year (···2.2s)
on four properties.
(···2.8s) Build, match that up with the equity that you're building into the property. (···2.1s) And
(···1.2s) you, you could potentially, depending on how you bought it, uh, what you bought it for,
(···0.9s) that, that you could leverage that money, and we'll talk about leverage here, but you
now can leverage that money to grow again. So having a portfolio of these is, is great.
And, and then also, and, and the more properties that you have in a short term rental, the better
off you are. (···0.9s) And the reason being is you can start offsetting some of your costs, right?
So let's say you have a cleaning crew that comes in, uh, and cleans one property and they
charge, you know, a hundred dollars, $200, right, for a property. Um, and then you get another,
and they charge the same, right? After a while, if you get four or five, 10 properties in your
portfolio, because that's what you want, you want a ton.
Now you can say, Hey, I tell you what, I'm just going to give you a flat amount and you're going
to clean, you know, and you're just gonna work, um, on my properties. And now you have
someone that you can, (···0.6s) that, that, that's gonna work on your properties and exclusively.
And, and that's what you want. You want your property manager, uh, if you, if you have one of
those as well to be, to be doing that, uh, uh, as well, to just focus in on, on your portfolio so that
way you can go maximize your time, (···0.8s) get other properties.
(···0.7s) That's, that's where you wanna wanna be. So having a portfolio of short-term rentals
(···1.0s) can accelerate your path to wealth very quickly. Um, especially if you properly get
everything, uh, taken care of in the beginning. And that is a part of leveraging, leveraging and
growing your business. You're going to make sure that that first property you have is running
like a, a t and then you just repeat it.
'cause remember in a previous video we talked about business system, you want to create a
system, and this is that system (···0.8s) growing your portfolio and just repeating, rinse, repeat,
rinse, repeat, (···1.4s) Joe. (···0.7s) And I want to go off of what Brent said in his example of,
you know, uh, those properties bringing in a total of $8,000 a (···0.6s) month, uh, in, in profits,
okay? This is net profits that we're talking about here. Uh, with, with that, you're still gonna be
communicating with the, the guests, um, on a regular basis.
Uh, but the way to, so that's not, that's not truly passive yet, but the, the way to make it truly
passive is that at that point you bring on a management, uh, company or individual, and you
give them a commission, right? With the standard is 20% for, uh, short-term rentals. So you're,
you're cutting out 20% out of that 8,000, (···0.6s) but the beauty of it is now it's freed up your
time.
You, you, you have (···1.0s) freed up your time so much that you can go look at other properties
and you can use the income coming in every month to get into those other properties (···0.7s)
and, and continue rents and repeat the process and to continue to grow. And that's where,
where leverage and grow comes into play. So, uh, And then lastly, we want to talk about, uh,
following the market cycles. Uh, none of the things that we, uh, just discussed, uh, will matter
(···0.5s) if you don't, uh, again, buy it, right?
And follow the market cycles. It, it's, it's like clockwork. Uh, again, at the peak of a market, uh,
when everyone is, you know, uh, riding high and, and the market's looking really, really good,
and you're saying, we're making record profits, that is the time where you should not be buying.
Uh, or at least you should be very cautious about buying, because immediately following that,
you're going to start going into a slump.
Uh, and that's just, it just, that's just how it goes. It, it kind of does this, you know? Um, so you
want to be very careful when, when you're going to leverage your properties and when you're
gonna maximize interest rates and things like that. Currently, right now, interest rates are very
low because, uh, the, um, uh, the, the federal government wants people to push money into the
economy.
Um, the, uh, the Federal Reserve has lowered interest rates. And this, I mean, you, you're, it's
great, right? Um, so you can, um, get into some good deals, but at the same time, (···0.8s) the
market is very high. Uh, so you, you gotta be careful on what you buy right now, because pretty
soon, and we're expecting this to, to, uh, to go down when that market goes down, you're gonna
be able to get a lot of properties at a much lower rate.
Uh, so just again, follow those cycles and you will be, uh, you'll be okay. Uh, Joe, do you wanna
add anything before we get outta here? The only thing I'd say is just (···1.1s) study the market,
do your research, um, talk to other real estate investors, plug into um, and, (···0.7s) and,
(···0.7s) and just stay on top of it. (···2.9s) Alright? (···0.5s) Thank you everybody, and we'll see
you, uh, in the next video, uh, which we'll start covering those renovations.
(···1.1s)
(···3.3s) Hey, everyone. Welcome back. Uh, in this video we are going to talk about renovations.
Uh, this is a major, uh, a major topic because (···0.9s) just like in the picture that you can see
here, uh, you're going to turn A (···0.6s) into B uh, in short term rentals, (···1.4s) we would tell
you, uh, the, the phrase put lipstick on a pig.
Uh, I've said that before, but that is what you are essentially doing. You don't wanna do major
renovations because it's gonna be costly, um, and time consuming. What you wanna do is get
in, get the thing looking as, uh, as nice as possible, um, so that way you can start generating
income. Uh, Joe, did you wanna say anything? (···2.3s) Yeah.
Uh, light rehab, you (···0.6s) know, um, gut jobs are something you wanna stay away from
unless, uh, you build up and you have that experience that you've done enough light rehabs and
you get more familiar, uh, with, with what's involved. (···1.1s) And, um, light rehabs, uh, it, it
doesn't have to mean, uh, redoing the entire kitchen. It could mean, uh, like here in the photos,
you know, uh, replacing the, the appliances, you know, um, redoing the cabinetry, you know.
Um, and in some cases it, it could just be just (···1.0s) repainting, uh, the entire property, um, or
sometimes even just doing like, uh, you know, redoing the carpet, you know? So, uh, when,
when it's referred to a, as a gut job, you know, you're really, you're pulling everything out,

(···0.7s) you know? So, like, uh, we'll show you later in one of our properties, uh, that we
renovated. I mean, the kitchen still looked great, it was in good condition, and we really just
painted over, uh, the cabinets and did a backsplash, um, uh, that was, uh, over the, the stove
area.
(···0.9s) And, um, you know, the appliances still look great. So, uh, I think we just, I think we
placed, uh, the stove, um, and, (···1.0s) and repainted, you know? So, um, again, because if
you get in, in over your head with doing a gut job, you know, where you're tearing everything
out, um, and you're not familiar with all the costs and the labor that's involved, the materials, uh,
you could be in over your head and going way over budget, you know, in these, in these cases.
And we're gonna show some, some photos of, um, you know, the work that we've done on our
properties as well. So, (···1.2s) Yeah. And, (···0.5s) and just (···0.9s) going, right, uh,
piggybacking off of what you said, Joe,(···0.6s) absolutely right. (···0.6s) Again, (···1.2s)
renovations for your short term rentals, you should be looking at properties that you can add
value to. Absolutely. But, um, if you, if you have to do that good job, if you have to tear down
walls and rearrange, um, the layout, uh, you wanna stay away from that because time is money.
You want to be able to get into your property as quickly as possible. Now, something that you
may not know, uh, and, and, and some folks may and some folks may not, but when you do a
gut job, uh, and you're rearranging walls and things like that, uh, in rooms, you have to get
permits for that. There's permitting, there's a permitting process wherever you are to do that,
because you have to do, um, uh, re renovations that are gonna be structurally sound.
Uh, and you're gonna have to have an inspector come out and take a look at those things. Well,
that's not just like a oh, fly by overnight type of situation. You have to, uh, submit your plans to
the city, uh, or your local municipality (···1.0s) and get them to approve those plans. Um, so
you're gonna have to have, you know, a a lot of time an architect draw out plans, um, designer
and things like that, right?
Um, and then you'll have to have a, uh, which, which, that's a process in and of itself. And then
you have to have an inspector come out in each interval as you progress to, okay, the work. So
if you're gonna go and do a massive overhaul on, let's say the electrical, (···0.6s) well, again,
uh, you're, you're probably gonna have to pull permits, uh, as opposed to, and, and that's gonna
take a while. So let's say that takes a month or two just to get permits and stuff going.
Um, you're already out a month, uh, that you could have been doing, um, or finished your rehab
and gotten it up and going, uh, so you, uh, your, your short term rental up and going, so you
don't want to spend a lot of time, um, doing those, those gut jobs, gut jobs. And my estimation,
uh, should be for, you know, something you might wanna flip, you know, maybe, uh, and that's a
whole different, uh, back alarm. But for, uh, for, for your short term rentals, (···0.5s) lipstick on a
pig, you, and, and let's take for example, the photos that we have up here right now, Joe.
(···1.3s) You can see in the photo with the white cabinets, this is the before photo, nice little
McDonald's cup, uh, uh, but, uh, uh, they're, they're about to go to work. Uh, and you can see
that you wouldn't put anyone in a short-term rental, uh, in this type of, uh, property as is. Uh, the
floor is old, the cabinets are old and out of date.
Uh, it just, it just doesn't, it doesn't look, uh, good. Um, (···1.3s) and the stove, I mean, (···2.7s)
no one's gonna wanna book your property if it looks like that in the photos. (···0.7s) However,
you, you go to the photo on, uh, the other side here, uh, on the right. And, and, uh, the cabinets
that look fresh. There's fresh coat of paint.
You got a nice back splash, sink's looking good. Um, stove, uh, is brand new. You got a new
microwave. Um, and then you have, you know, your appliances there (···0.7s) and the new
floor. (···1.2s) And that did not take, uh, a whole lot. You just ripped everything off the walls,
threw the stove away, and then put in new countertops, new, new, uh, cabinets. Uh, and, and
this is a relatively inexpensive, uh, uh, procedure to do, or a rehab to do, because, um, you're,
you're not, uh, going in and, and ripping down walls and, and everything.
You're just putting paint up, throwing some cabinets in, bought a new, um, some appliances,
bought a new sink, and put some new countertops in. And, and now you're marching. Now
you're, you're, you're, you're on your way. And this particular job could have taken a couple
weeks to do, as opposed to just waiting a month or so to get permits going. (···2.1s) Yeah.
If, if you are in a situation where you do find a really good deal, and it is a good job, you know, in
that case, (···0.6s) I recommend you partner with someone who is experienced. Like, so, one
we have in Texas right now, uh, it, it is a gut job. Um, and, and that's why we're able to get it for
such a low, um, uh, purchase price. Um, because it's a distressed property. Like a lot of home
buyers who would purchase it, who are looking for homes to live in, they're not gonna want to
touch it 'cause they don't wanna rehab it, you know?
But we have on our team, someone who's a contractor with 30 years experience. And so we
wouldn't do the deal without him because they would just be, you know, it's, it's too risky, you
know? Uh, because before then, we've only done, uh, light rehabs, you know? So, uh, it literally
requires tearing down the walls, um, in, in, in that case. So, (···1.0s) but, um, yeah, I, I think
that, um, (···0.6s) finding something, you know, homes that are still in good condition, you know,
and you still, even though you find 'em, you, you wanna (···0.6s) check with contractors and,
and see what they recommend as well.
'cause the photo on the left here, this is somebody who is essentially a slumlord. You know,
they don't care about the condition. They were, there were tenants probably in here for many
years, and that's why it was never renovated. Um, and this is not what Pip's path is about. You
know, we don't want any of our students, uh, to be slumlords and have people living in these
conditions, you know?
And especially for short-term rentals, it's just not gonna fly. You know? Uh, even if people go
into it, you know, you're, you're gonna get (···0.7s) negative reviews and your business is just,
it's just, it's gonna flounder. It's not gonna go anywhere, you know? So, um, you'll have to get
familiar with, you know, what it takes for renovations. And the more properties you, you do
walkthroughs, uh, uh, in, uh, and talk to contractors, the more you get familiar, uh, with what it
takes, uh, and the differences and the nuances, um, and it's gonna take time, you know?
Um, and again, so talk to people, talk to contractors, uh, and get their assessment. Even talk to
realtors, you know, about these, these things. (···1.3s) Yeah, absolutely. And again, um,
(···1.3s) just going back to that good job again, make sure if you do it, if you do it, you need to
calculate properly how long everything is going to take.
Because again, I've gotten into a situation where I had, uh, originally planned for a two and a
half to three month, uh, gut job. (···0.6s) And because of, uh, situations with contractors, and
contractors are a huge deal. They're, they're gonna, you're gonna live and buy, die by your
contractors. Um, because it was such a big, uh, a job (···0.6s) and, uh, staffing and all that fun
stuff, I, I went through several contractors, which drug out the process of the renovation, uh, gut
job, uh, months, I mean, months more.
And, and each month that you hold a property is, is, (···1.3s) that's money. That's money that
you're not only losing by not (···0.6s) either renting it, uh, for a short term rental or selling it, but
you're also most likely paying interest on however you acquire the property. Um, so you're,
you're gonna be, (···1.9s) just, trust me, (···0.7s) you wanna stick to light renovations, very light
renovations, where you can come in and do cosmetic, uh, uh, renovations (···1.0s) and, (···0.9s)
and just kind of make everything ready to go, and any major, major problems that you would
need to fix.
Yeah. You, you, you address it if it's one or, or two things here and there, um, but you're, you
shouldn't be trying to replace a roof or anything like that. Um, going in. It should definitely be,
oh, there's leaks or something.
Yeah. Get the pipes. And, and, uh, Joe and I had a, (···1.0s) a situation where we had, um,
some plumbing issues in one of our properties, um, when we acquired it. And so, yeah, we just
brought the, uh, the plumbers out and they, you know, got in there and passed her up. And, uh,
we went in and, and, uh, and then finished the rehab. Um, but that still only took, you know, a
couple, you know, three, three weeks tops, you know, so anything that I'd say that you can do
under a month to get into the property, get it going, and then get it up on the market, um, so that
you can start making money on your short-term rental, that's what you want to do.
(···0.8s) As a matter of fact, uh, we can, we can actually start to, we can show you a couple, uh,
examples that, that we have done, uh, on some, some, some of our short-term rental, uh,
renovation properties as well. Uh, Joe, did you want to go, uh, first? Sure, I can, I can go in
here. Yeah, go ahead.
And, uh, So Let me know when you, uh, are sharing your screen here. This is a property that,
(···0.8s) you know, this is the, (···0.8s) the exterior (···0.8s) here. (···0.5s) There wasn't much to
be done here. I mean, we literally had someone come in and do a power wash, you know,
because, um, it, it, it just, there was a lot of dirt that accumulated over the years, uh, in the
exterior of the house. Uh, so it actually, you know, helped out quite a bit. Here we have the, uh,
some workers in the back.
And this, there was literally, the backyard was so overgrown with weeds, (···0.7s) and just like
small (···0.7s) plants coming out, you know, that this is actually the after photo that you're
looking at here. (···0.9s) And so this is the before. And (···0.9s) as you can see, it's just
completely overgrown. Um, so this, this took a co I, I believe it was like two and a half days for
them to pull everything out. (···1.2s) And, uh, here's the interior. Um, this is still, uh, before we
even had any paintings up, um, but we got, we actually got furniture from, uh, uh, habitat for
Humanity.
Um, it's called Restore, (···0.5s) you know, furniture was, was in great condition. Uh, Brent's the
one that, that went out and, and found it, and, and had it delivered. (···0.8s) And you can do
this, uh, at a very cost-effective level. You know, you don't have to go and buy (···0.8s) like
absolutely brand new furniture because I, I actually met somebody who, uh, set up a short term
rental, and he, (···1.4s) he invested $20,000 in furniture, and he regrets it because, (···0.7s) you
know, he just went with the top of the line.
Um, but it, it wasn't required, you know? 'cause he wasn't doing luxury, uh, rentals, you know?
And if you are doing luxury, yes, of course, you know, 'cause you're gonna make the return back
on such a high, uh, income from that, you know. But if you're more middle of the road, you
know, um, that's, that's (···1.2s) not as necessary. (···0.7s) And then, so we also have, this is
the kitchen.
You know, um, this was, uh, right after it was painted, uh, we brought in a, a new refrigerator.
Uh, the stove was, was, uh, still great. So we kept that. Uh, we even brought in things like, you
see a, a microwave back there. (···0.9s) We had the internet router. Um, so, and we did the, the
flooring here. (···1.8s) We also actually replaced the dishwasher. 'cause that was, yeah, I was
gonna say that. Dishwasher. Yeah.
(···0.7s) And you could see some of the, uh, I think like, there's different colors on the, um, on
the cabinet. So this wasn't even, you know, we were still in the midst of completing this. (···1.1s)
And so here's the, the garage, you know, and we have a little workstation, a second fridge,
(···0.5s) you know, because we house six, we can house up to six guests. The backyard, again,
we have six seats, right? So it matches the number of beds that we had in there. Uh, and inside
benches, enough benches to actually to fit, uh, eight people here in the dining room area,
(···0.9s) you know?
And, uh, the pinging pong table, this is the one that you could fold up and you can roll away, you
(···1.1s) know? So, and we didn't do anything to the garage. We just swept it. Really? (···1.8s)
Yeah. And you, with, uh, with this particular property, um, we knew our, our clientele or who our
guests were going to be. Um, so we, we were able to take some liberties. Uh, and again, what
Joe said, if you're, if you're gonna have a high-end Airbnb, you gotta make sure everything is a
hundred percent legit.
And it's, it's high-end in the luxury if you're going to have, um, you know, kind of worker, uh,
situations. And this is, uh, what he is showing you is, um, uh, was a video of us, uh, um, tearing
out, uh, uh, doing some rehab on a bathroom. But, uh, one thing I will say about the, uh, the
Habitat store, and we're gonna go in, uh, to resources and another video, but I, I love the
Habitat for Humanity Restore.
Um, there's usually one in your local community, uh, or city (···0.9s) or within driving distance, at
least a short driving distance. (···0.6s) It's great because you can get great deals, but it's also,
uh, a good resource because they help build homes for other folks too. So your money's going
to a good cause. Um, so it's a kind of washing each other's back, so to speak. (···0.9s) Yeah.
And you can also get consignment stores as well, you know, where they have furniture for sale.
Mm-hmm. (···0.6s) Mm-hmm. Anywhere that you can get a good deal on, on, uh, on furniture.
But, we'll, we'll go over that in another video. But, (···0.7s) but everything that we did here, uh,
we, it was about efficiency and speed. How can we get in and make this place look good
(···1.1s) and, um, as quickly as possible. (···1.2s) And this is, uh, this is the pre-foreclosure. We
got in at 18,000, cured the loan and the rehab budget came out to, to about 12,000, you know,
so again, light rehab (···0.5s) and, um, you know, (···0.7s) didn't have to worry too much about
extending it so long.
Uh, I think the process was maybe about, uh, between (···0.6s) five, five weeks, I believe, for
our rehab. So somewhere around there. (···1.0s) So here's another property. This was in
Carson, California. (···1.2s) This one, we actually got another pre foreclosure. We got for, uh,
25,000. (···1.5s) And I don't have a lot of photos here.
So there's, there, (···0.7s) there I am rent. So this is after we did, um, you know, tiling and, uh,
vanity and Brent found these, uh, these vanities at, at a store, at a discount. And, uh, all they do
are vanities, you know, uh, kitchen appliances. Uh, and then we had a construction, uh, team
come in, um, uh, I'm sorry, contractor team come in and do all the tiling up there. And, uh, also
installed the, (···1.2s) the light fixtures at the top.
So, um, and this, this, and this Is about halfway done though. This, this particular rehab, they,
they still, you know, at the very end, they ended up taking the, uh, the, the paper up at the top
off, and, and we painted, um, the, the rest of the, uh, bathroom and we put new blinds and stuff
in. But this is, uh, this is just a, just to show you what the wall, um, uh, what we did with the, uh,
vanity and, and the mirrors and, uh, the tiling.
(···1.2s) Yeah. So anything you can do to add to, to maximize the value, you know, so what,
(···0.8s) what helps. So, I mean, we left the bath, the bathtub, and there's a shower in there.
There was in good condition, but all we did was, uh, we had them pull out the caulking and then,
and redo it. Uh, 'cause there was just like, it was dirty and a lot of gunk was, was in there.
(···1.9s) So as you can see, it's, it's still, this is actually before the rehab. So (···4.2s) Yeah.
And that's, that's a picture of Yeah. After. Mm-hmm. Right. So at the top, you see that that
wallpaper was, was pulled out and then, you know, painted over. So we still didn't even have
the outlet, outlet cover is not on there. So (···1.8s) Yeah, After photo, you know, (···1.3s) and
this, this was one of the rooms, yeah. So again, we don't have too many, uh, before photos, but
as you can see how the carpet, they conditioned the carpet.
We had to replace it, you (···1.0s) know, that was essential. And the, the walls were painted.
And sometimes if you have, uh, dark walls, (···0.8s) you have to do several coats. It, it could be
two to three, you (···0.6s) know, 'cause one of the walls was actually dark purple. And yeah, that
took at least three to four coats, um, of our painters that came in. And, uh, we were able to get a
really good deal. 'cause they, they only charged $400 a day. And a team of two guys came in,
uh, over the course of three days to pay this entire house.
It's a four bedroom, three bathroom house, you know? So it was quite an ordeal. Um, but, uh,
you know, we, And again, that may be for your market, that might not be something that you can
pull off just because, um, uh, the labor or whatnot. Uh, you know, we, like Joe said, we got a, a
good deal on that. But, um, just be prepared to, to spend, uh, the a an average rate and, and
you do your own research on what you can, uh, uh, can afford to put into the property.
'cause sometimes you may have to put in that sweat equity, right? In order to get your, um, to,
to, uh, to get the profit where you need to be. Um, so if you can go in and paint yourself, you
can. But, uh, but yeah, you know, sometimes you, sometimes you would get great deals and
sometimes we have to pay full or just above, um, uh, full price for things. So it's, it's really gonna
depend. (···0.7s) Yeah. 'cause this, uh, in comparison to other quotes that we received, I mean,
it was in the, like, the, like 3000 range, you know, and this, again, this was 400 times, three
days.
That was only 1200. But the caveat is, I, I actually went in and I unscrewed, if you can see the,
the outlet there, and literally went throughout the entire house to unscrew all those outlets to,
you know, and, and pulled off the blinds, uh, to make it, uh, more efficient for them to go clean,
otherwise, Yeah. And that's a part of that sweat equity. There you go. Very time consuming.
You know, you don't want painters to be unscrewing, things like that, you know?
Uh, when, if you can do something like that yourself and speed of the process, otherwise,
(···0.6s) a three day job would've turned into a three and a half day job, you know, or a four day
job because you're taking it off and then you're cleaning all of it, and then you have to put it back
on You. Keep that in mind, you know? So there's some little things that you can do yourself, you
know, to stave on cost. And then, great. So, and, uh, just here's a quick video. And this is
actually contractor just destroying the, (···1.2s) the bathroom, sink the bathroom.
And this is the same bathroom where the vanity, the new vanity you saw. So this is
deconstruction (···1.4s) or destruction you could say. (···0.5s) You (···1.0s) see here, (···2.0s) it
pulls out the entire thing. And (···1.6s) of course, this is, this is not things you wanna do
yourself. You wanna hire a professional to do this because, (···0.5s) and if you can do it, if you
get injured now, who's gonna be working on your property?
You know? (···0.5s) So (···1.5s) better to be safe than sorry. (···1.0s) Okay, Brent, you wanna
share some, some other photos stop sharing here. Sure, sure. (···0.9s) And also that rehab, um,
and correct me if I'm wrong, Brent, I believe that was around the, uh, 14,000 for that, (···0.8s) for
that house that we did. So, Uh, I don't remember off the top of my head. Um, it, (···1.3s) but it,
that, that sounds about right. Uh, it may have been a little less or a little more.
So I, yeah. Um, I'm gonna, I'm gonna show you a couple here. Uh, so this is the before picture
of the, uh, property that Joe showed you, uh, a few moments ago of the kitchen. Uh, just an
angle of it so you can kind of see, (···0.5s) you know, they had to go in and rip out, um, some of
the, uh, some of the wall, uh, because it had been, uh, there's mildew and stuff on there.
Uh, and so, and there was wallpaper. I don't know if you can see that. Uh, see if I can zoom in a
little bit here. But (···1.3s) there's wallpaper on this. I hate wallpaper. Brent, I don't see, all I see
is the list of, it says image zero, image one, image two, image three. I don't see any photos right
Now. Oh, you don't? No. Oh, (···0.8s) okay. Uh, then here we go. Give me a second. (···0.5s)
That should be able to, uh, to pop up here. Uh, (···3.7s)did that pop up?
(···1.1s) Nope, A second. Okay. Sorry about that. So here, here is the, uh, the photo. So here,
uh, in the back here, we have our contractors going to town on this, painting, the cabinets,
painting the, uh, the, the walls. And they had to do, there was mildew, uh, and, uh, a little mold
(···0.6s) next to that big window in the back.
Uh, and they had to go in, unfortunately, and do some drywall repair. So they did drywall repair
(···0.5s) and got that, uh, that old drywall out and put some new drywall in. And if you can, if you
can see here, we'll zoom in just a little bit, uh, before it gets pixelated. But you can see that that
is not paint on the wall. Um, the blue that actually is wallpaper.
And I, like I said, I don't like wallpaper at all, because it is just a pain to get off. I mean, (···0.5s)
it, it really is. (···0.6s) I've had to deal with wallpaper several times now, and (···0.5s) I just
cringe every time I see wallpaper, uh, being, uh, being done. Um, so, uh, again, (···2.8s) light
rehab. (···0.7s) I'll give you a, give you another, uh, example here, uh, of, uh, of us kind of going
in and doing a little work.
Uh, here's your favorite guy here, Mr. Lamb. (···2.0s) I haven't seen this photo. I didn't Know
this. I'm sneaky. I'm very sneaky. (···2.2s) I'm going in, in one of our properties and, uh, and,
and, uh, and putting in that sweat equity. And, uh, so, uh, you know, again, sweat equity.
We put a lot in the beginning. We put a ton of sweat equity in because, um, we started off with
very little, uh, and we wanted to make sure that our investors knew that we were committed, uh,
to, uh, to, to making sure that the pri, the, the, uh, the, the pro the, the property (···0.8s) got, got
going. Right? Um, (···1.3s) let's see here.
(···3.9s) You stopped screen sharing. Yeah, that's, that's, I apologize. (···1.1s) And then I'm
(···1.5s) going to (···0.7s) pull up just a, uh, I'm gonna go to another rehab, uh, that we have
here, um, that we, uh, finished and sold. (···4.5s) And I'll do, (···1.1s) I'll do the after photo.
So this was the after, right, uh, of the, of the (···1.0s) shower, right? Uh, so we went in, put in
tile. As you can see, we're still doing a little bit. We were doing, uh, to finish it off the drywall
and, uh, doing the final touches. But, um, I'm gonna give you the before picture. I really love this
tile. It's, it's nice, sleek. Um, it, hopefully it'll be timeless. (···0.9s) And it, and it, it's, uh, not as
labor intensive as doing some of the small tile, um, as well.
So was thinking about budgets, uh, as well. I'll, whoops, I did that again, I apologize. Um, and
then (···1.5s) I'll show you, (···6.3s) I'll show you a, uh, a photo here of (···1.4s) the before
(···4.1s) then.
That, that's what it looked like before. (···0.7s) Now, if you (···0.8s) take a look, uh, again, did
not knock any walls out, didn't do anything crazy. All we did was, uh, go in here (···0.8s) and,
uh, we painted, (···0.8s) we took out the, um, old, uh, uh, shower, uh, kit (···1.6s) and replace
the bottom, uh, shower, uh, floor pan with a new one.
'cause that, that, as you can see, that's kind of got some cracks in it, maybe. And, um, and it's
been patched and all that fun stuff. (···0.7s) And, uh, I even went as far as to keep (···0.6s) the
existing, uh, shower, uh, heads and, uh, uh, and just cleaned them, you know? 'cause they just
had a little bit of, uh, water, uh, hard water on there. You clean them, polish 'em off, and boom.
Uh, uh, and then we took the tile all the up to the ceiling to give it an, um, a more luxury look.
But again, that didn't take a ton, uh, at all. That just, you know, and then we put in new flooring
here, put in a new vanity, uh, put in a new mirror, uh, and, and then call it a day. Uh, so that's
what you want to be able to do. You wanna be able to go in and, uh, and knock something out
in a relatively small amount of time. Uh, as a matter of fact, I'm gonna show you (···0.6s) an
image (···3.0s) of, uh, the kitchen on that same property as you, you see here, old out of date.
Um, not in bad condition actually. It, it's the cabinets. Were in good condition. So here we said,
well, you know, what, what can we do to, uh, to maximize, uh, this, uh, particular property?
(···0.8s) And, uh, so we, let's see if, let's see if I have that photo.
I (···1.5s) don't think I, oh, (···2.1s) I may not have had, I may not have that, uh, readily available
for you. Um, no, I don't, I apologize about that. But, uh, what we did was we turned that, uh,
particular, uh, kitchen, uh, into, and (···1.2s) I'll (···0.8s) just give you a picture of that though.
But we turned this, we, we painted the cabinets white.
We put new, um, fixtures on the cabinets. We changed out that dishwasher to a new
dishwasher. We changed out that old stove to a new dish, uh, stove. Um, and then we kept the
refrigerator. We just cleaned it up. As you can see, it's got corrosion and all that fun stuff on
there, um, from the water. Uh, but, so we just cleaned that up really well. And then here we kept
this stove top, but cleaned it up really well and put some new knobs on there. And then boom, it
was ready to go. Um, this particular house, uh, sold in, uh, about 40 days from when we
acquired it.
Um, and then we put new countertops on as well. We took this little bread basket out in the back
there and then put, uh, new butcher block countertops on, put a new sink in, and then put some
(···0.8s) backsplash on there to make this thing pop. And I apologize for not, uh, having that
photo readily, readily available for you. But again, um, all of this was cosmetic. All of it just took
about four weeks to get completed.
Uh, and that's what you want to do. You want to get in and get out. So, uh, yeah. I wanna add
also, (···0.9s) Oh, go ahead, Joe. I wanna add that, uh, sometimes, 'cause, uh, for one of our
properties, uh, the, the tile was still good on the, um, um, in the kitchen sink. Um, but, you know,
just some of it had stains and scuff marks. So what we had the contract to do, 'cause we
discussed with them, you know, it's because it was still, you know, in intact and in good
condition.
Um, instead of replace pulling all of it out and replacing it, they used a machine and they blasted
it, (···0.6s) and it created like different patterns. Um, and it made a, (···0.7s) a new look, you
know, and it, and it hit all of the, you know, the little, uh, uh, uh, blemishes and things like that.
Um, so it looked like it was, uh, you know, a, a certain style to it. And we were catering to
contract workers, you know, blue collar type of workers that would come into the property, you
know, so again, it wasn't luxury, uh, clients that we were catering to.
And then also even the sink, we went ahead and just reglazed it as opposed to, um, you know,
replacing it, you know, because, you know, unless it was really brittle, then you'd have to
replace it. But that's where you have to go in and, you know, discuss with your contractor and
see, you know, uh, what's the best approach and thinking of who your, uh, ideal guests are, you
know, thinking of the end customer in mind, who are you catering to, you know? And just try to
match your, uh, renovation aesthetic and design design aesthetic to that.
(···2.8s) Good deal. Well, that is all we're gonna talk about on renovations. Hopefully you, uh,
got some good info and good tips. But remember, get in, get out as quickly as possible and get
your short term rental up and running. That's the whole goal. Start generating that passive
income. We'll see you here, uh, on the, uh, next video. (···0.3s)
(···3.3s) Hey everyone. (···1.1s) Welcome. Uh, we are going to be talking about, in this video,
uh, we're going to be talking about rental arbitrage and, uh, subleasing, uh, a, uh, a property.
Um, and (···1.1s) this is the min, this is, this is, if you don't have a lot of capital to start with, this
is for you. Uh, as, as, uh, as, I don't know if we've, um, said this before, uh, but, uh, Joe and I,
we, we didn't have a ton of capital.
We didn't have hundreds of thousands or a hundred thousand, or even 50,000 to start. So we
started small. Uh, and, and Joe, uh, you can, you, can (···0.6s) you take it away here on this
because, uh, I know you got a lot to say. (···1.9s) Okay. So (···2.5s) this is a (···1.6s) beautiful
strategy, (···0.9s) rental arbitrage, uh, because (···1.2s) this is something that (···0.6s) pretty
much anybody can do, uh, without getting, uh, other people's money outside investors.
Uh, because all it takes is going ahead and looking for a property, uh, that is available for rent.
And you go ahead and, you know, uh, put the first month's rent, uh, deposit, um, and last
month's rent. (···0.8s) And, you know, you go ahead and furnish it, (···0.6s) and you put up the
listing, uh, on, uh, one of the short-term rental websites, and you're in business.
(···0.7s) You know, the only caveat is you have to find a landlord, uh, who is open to this.
(···0.6s) Not everyone is, you know, like they, uh, usually wanna have a tenant who's gonna
stay there for a long term. Um, and, you know, it's not gonna have any issues. Uh, they don't
want different people coming and going, um, and they just want something that's more stable.
Uh, and that's why there's always like a, a credit check and a (···0.6s) verification of
employment, uh, in the process of, of, uh, renting from a landlord. (···1.5s) Now, I'm actually just
gonna run you through, a (···0.8s) an example of the process of what you can do, you (···0.7s)
know, uh, to get this started. So I'm gonna go ahead and share screen here. I (···3.9s) have to
do it through (···0.7s) desktop this time.
It's gonna be a little different. (···3.2s) So, as you can see here, I (···1.0s) actually have one of
my realtors, uh, what she does is (···1.0s) she sends me listings (···1.1s) and I gave her the
criteria. And this is in Las Vegas. I give her a criteria, four bed, three bathrooms, um, in the
range of 1500 to $2,500 a month, (···0.8s) and square footage of 1800 (···1.5s) and every week.
(···0.6s) This is what comes into my email box. (···1.7s) I also made the request of no, h o a and
this simplifies your process here. (···1.7s) So I click on it and it actually takes me to (···1.0s) an
m l s listing. (···0.9s) And what I do is I would go (···0.6s) click on here (···0.9s) and change the
filter to price. (···1.8s) So, as you can see here, you (···1.6s) know, if you can get a lower price
property, that's the same number of beds and bath, (···0.5s) I mean, why not?
As long as it's in, in an ideal location. So as you can see here, the lowest price one is the 1650,
and then we have 1745. (···0.5s) And it also gives you the year, right? (···0.8s) And you're
gonna wanna look through all the photos and just look at the condition, the property. Um, one
thing to look out for is if there's carpet, um, that's gonna be something that's going to get dirty,
get stained.
Uh, so ideally, you know, (···0.7s) if you have a property that does not have carpet, uh, that's
gonna be more beneficial because if you, if you ruin it over time, I mean, the landlord is gonna
want you to replace all the carpeting, you know, once you turn it back over to them. Um, and
when you lease it, uh, from the landlord, usually it's gonna be a year long lease, (···0.7s) you
know, so you have to be prepared for that as well.
But the good thing about this, um, is that you are not responsible for, uh, any of the repairs.
(···0.8s) So if there's, uh, plumbing issues, uh, air conditioning breaks down, you know, you
simply call the landlord and they'll have to fix it, you know, and that's gonna be in your lease
agreement. So, (···0.8s) so, (···0.8s) but let's go into here and I'll go over later about, uh, you
know, how to convince them, how to talk to a landlord, uh, to get them to, um, do this
partnership with you.
And there's a couple different ways to do the partnership as well. So, (···2.6s) so let's say I click
on this (···2.5s) and I want to go to the map area, right? (···2.2s) So I have to move some things
around here. I apologize. (···0.6s) Let me see. I can click on this (···0.6s) and I can zoom out,
and I can see where in (···0.8s) Las Vegas this is located. (···0.5s) So this is actually (···1.0s)
more like south of Las Vegas in an area.
It's called This area's a enterprise. (···0.7s) So now (···2.0s) by knowing the area and knowing
(···0.6s) what the monthly rate is, 1,650, (···1.2s) I would go to, (···0.8s) or you can go to Airbnb
typed in Las Vegas, (···0.9s) if that's the area we're looking at, (···1.3s) you can do flexible and
you wanna do something that's a little further out, because a lot of these, if you're doing it so
close to the date that you're researching, um, there may be a lot of properties that you don't see
because they're fully booked.
But if you do it later, (···0.7s) this, in this case, this is, uh, five to six months later, you're gonna
see more properties. Uh, and as a result, you're gonna be able to get more data (···0.7s) in
terms of the, the day rates.(···1.4s) So here, I would put, because they can house four, uh, I'm
sorry, because it has four bedrooms, you can actually put (···0.7s) eight guests in there if you're
putting two beds, uh, per room, uh, if you wanted to maximize it.
So I'm gonna put here, And you could also just do seven. So let's say you put, uh, uh, in three of
the rooms, you have two beds in each, that's comes out to six. And the master, you just put one,
uh, queen-sized bed. So a lot of twins size beds, and then one, uh, queen or king-sized bed. So
I'm just gonna put seven, let's say. (···3.8s) So we'll look here.
So now you see on the right side the map, (···1.7s) and you see a lot of the prices of the, these
are the day rates. (···1.0s) Now I want to go back to the area of enterprise, right? And as you
move the map, you'll see that, uh, there's different listings that pop up. (···0.6s) And you can see
over all the way over here on the left side, it says 300 plus stays. (···0.6s) And this is in
November, December. And that's where I put the, (···0.5s) the dates. So I can zoom in with this
button here, the plus symbol, right?
(···1.4s) And so, even more show up, the closer you're into the map, the more properties will
show up in that area. So, as you remember, I don't know if you can see the hand here, uh, this
is around the area where the house was (···0.9s) for rent. So I'll just go back here. (···2.3s) That
doesn't show, that's the wrong one. So I'm gonna go actually back over to here. And again,
you'll see here is the property, 1,654 bedroom, three bath, right? (···1.8s) So it's technically, it's,
it's around here in this area.
So, (···0.9s) so (···3.6s) what's interesting is there's widely different prices here. (···0.5s) You
can see this is going for $613. This is going for $181. What (···3.2s) you wanna do is actually
just click on this. (···2.4s) You wanna see what they have going on, (···1.0s) and if they're able
to get bookings, and you'll know if they've had past bookings by the number of reviews.
So they've had (···0.9s) six reviews, (···0.7s) perfect rating, five star rating, which, which is
terrific. (···0.5s) They can house nine guests here. (···1.1s) And it is a four bedroom (···2.3s)
and three baths. So it's a comparable house. (···2.3s) And you can also, (···0.7s) by looking at
that, I'm gonna go to the calendar and you can backtrack and you can see how often they're
booked, (···0.8s) right? So right now, this is July, 2021, you can count, right?
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13. So now you go 13. You can do a little math here, you
know, 13 times 613, right? (···12.4s) Because that's their daily rate. (···1.3s) So just in the
month of July, (···0.9s) they're bringing in a revenue of nearly $8,000. Now, I don't (···1.0s)
know (···0.6s) about you, but that's fantastic because (···0.8s) if you were just (···0.9s) doing a
traditional rental, and as I showed you over here, Let's go back to this, (···1.3s) this property
rents out for 1,650, (···3.3s) the same number of bedrooms and bathrooms, (···1.3s) right?
(···1.6s) And you could bring in from the expenses of 1,600 8,000 a month. (···1.2s) Now,
granted, this is only a snapshot of one month, (···0.7s) but the question is, (···0.7s) if you are,
uh, renting it out in this way at this rate, let's say it's, you know, 613, (···0.9s) how many nights
do you really need to cover, uh, your monthly rent in this case?
(···0.8s) Because I can tell it's $613. I can go times three, $1,800. I (···2.0s) mean, that covers
it. You know, so this is the way you can look, that, that clears it by 200, nearly $200.
(···1.4s) So this kind of research is what you need to do (···0.6s) to determine (···0.7s) if you're
gonna do rental arbitrage, find the right house, (···2.0s) and go ahead and, and (···1.2s) rent it
on a short term website. (···0.5s) Now, let's look at the other property, (···1.1s) because (···0.7s)
there were two of 'em, right? Remember, wildly different prices. This one's $181. We're gonna
(···0.8s) go into here.
(···3.6s) And this is, (···0.9s) this is comparable 'cause it's four bedroom, two and a half bath.
And the two and a half of course means, you know, there's, there's two bathrooms that are, uh,

have the sink, toilet, and shower, but there's a half bathroom, which means it's just, there's a
sink, um, and a toilet, you know, no shower in that one. (···1.0s) And this one also can
accommodate eight guests. (···2.5s) And so here (···0.5s) it's $181 a night, (···1.0s) 27 reviews.
So they're getting more bookings, or they've been around longer, (···0.6s) but their reviews are
actually not that great, you know, 4.2. (···0.9s) So you're gonna have to go in and see, (···1.0s)
try to find out why that is. (···0.7s) And (···1.4s) you can also look and see the reviews, (···0.7s)
you know, of what the, what the issues are. (···1.5s) This is also good, is, you know, just to
understand, you know, uh, what guests, (···0.7s) what their concerns are.
(···1.2s) So if you look at this $181 a night, and you can go back to this calendar, (···3.3s) we go
back here to July, now you're gonna count again, right? The number of days are booked, 1, 2,
3, 4, 5, 6, 7, 8, 9. So we go, now (···7.8s) we go nine (···1.7s) times 181. (···3.0s) Now, this is
the break even (···2.0s) for (···1.4s) If it was this property, (···0.7s) right?
(···1.0s) That's practically break even, (···0.5s) you know, so (···0.7s) this house, it may be, you
know, um, two low over price for their day rate, but they're also doing something wrong because
their, their reviews are not as high as the, the other one who had six reviews and all five star
ratings. You know, you can compare with the amenities, you can look at the photos, and you
can see the difference between the two, you know, and, and, and why they one is able to
charge such a high amount (···0.5s) and, uh, and they're getting such high, uh, star reviews,
whereas the other one is charging less and they're getting, you know, not as great reviews.
You know, so, (···4.7s) So it looks like we've already covered the landlord's. Uh, yeah, the
landlord covers their, the repairs, uh, all the expenses.
Um, the utilities is something that you, uh, have to cover on your own. You're not gonna pass
that off to the guest. Uh, so keep that in mind. And of course, the cleaning fees, that's gonna be
covered by the guest, uh, unless you're gonna offer something, you know, uh, a special bonus
every month for, for a long-term booking, like we said before. 'cause then you have an
additional pair of eyes to go in and monitor the property. But when someone is there for such a
long time. So, um, so ways that you can, um, Get into rental arbitrage (···0.6s) is a couple, uh,
which is you can do the traditional, uh, flat monthly rental rate, um, and you get the landlord to
say, okay, yes, I understand that you're gonna rent this out.
You're gonna run as a short-term rental. You're not gonna be living there. Uh, and if they're okay
with it, uh, then that's fine, that's great. You're good to go. Um, if, if, if you, uh, if there is some,
uh, pushback and you really love this property and you really wanna get into it because you see
the value of it, um, and turning it into a business, uh, but the landlord is, is resistant, uh, 'cause
there they have concerns, um, in terms of, you know, just a constant flow of people coming in
and out and higher risk of party goers, um, then what you can do is you can make them into a
partner.
Uh, they can be turned into a, uh, a joint venture partner where you're offering a percentage. So
let's say you are, um, and Brett, let's go back to the slide if you can.
I'm gonna stop share here. (···0.7s) You can, you can put up the slide (···0.7s) so everyone can
follow along. (···1.4s) So let's say you are, um, you can offer either (···0.8s) to rent at the, the
flat monthly rate (···0.6s) at the, uh, 1,650. Um, and then on top of that, you can give them a, a
percentage of the income that comes in (···1.5s) at, let's say you, uh, in a month, you bring in,
um, let, I'll throw a number, uh, 3,650, right?
(···0.9s) And so 2000 is your profit. (···0.8s) Now, you don't include the, uh, the base rent that
you gave the landlord. The commission is gonna come in from the profit, the net profits only,
and you can give them 10%. So that means they get an additional $200. Uh, so that means
they're bringing in, you know, a thousand, uh, 850, or you give them 20%, and that's $400, you
know, uh, whatever that number is, you have to negotiate and work with them.
Uh, and the way to address some of their concerns, um, is, is one of them. They think it's, you
know, the property could be damaged because, again, so many people coming in and going. So
one way to address that is, you know, when you show up, uh, to meet with them, address
professional, you know, um, have, uh, you can have your laptop, you can show, uh, uh, the data
if you're doing a joint and venture partnership, even, you know, uh, to show the viability of, of
the business, uh, because you are in a sense partnering, uh, in a business with this landlord.
(···1.6s) And (···0.9s) you wanna explain to them that, you know, hey, if anything goes wrong,
you know, I'm gonna take care of it. You know, and I'm also gonna be vetting, uh, the guests
that come in because there's a verification process we're gonna go over later in terms of, you
know, you can allow guests that come in with just an email and they have no reviews, or they
have the full verification of government id, phone, email profile photo, um, and numerous
positive reviews, right?
Someone, uh, with that history on the short-term rental site, uh, is gonna be a lower risk guest,
uh, than someone who just signed up, uh, a few weeks before they want to stay at your place.
You know, that, that's a high risk guess to us, you know, and we'll go into our experience with
that, uh, in a later video as well. So, um, so putting them, you know, uh, at ease and addressing
their concerns and showing your professionalism, you know, that's gonna go a long way.
You have to figure out what their concerns are. And you may be meeting with a lot of different
landlords, but once you figure out what their, um, main issues and concerns are, um, and you're
addressing them the best you can, you'll get better and better at it. And to the point where, you
know, it may take you going through five landlords, and then finally, the sixth one is the one that
agrees, uh, to, (···0.7s) to do this, uh, lease sublet or rental arbitrage with you, you know?
So, (···1.6s) but, uh, again, this is, you know, uh, one of the best ways, if you don't have capital
or you don't wanna raise financing, uh, using other people's money, uh, it's, it's very low amount
to get started, you know? Um, the only thing, the only other expense you have to do is furnish it
yourself, (···0.8s) unless the place is already furnished, you know? But of course, if the
furnishings look, (···0.5s) they don't match the type of guest you're trying to attract, (···0.5s) you
know, um, then there's gonna be a disconnect, (···0.7s) right?
So, um, if it does match, if you're going for the sleek, modern look and you're going for, you
know, remote workers, uh, you're going for corporate, uh, uh, professionals, uh, then that's fine.
Or if it looks more homely, it looks like a more family type of, uh, decor, um, and you're going
for, you know, guests that have like, that are bringing kids, you know, then that's perfect.
But if not, you know, then you'd wanna find a property that, uh, is not furnished and you're
gonna bring in everything, um, to your liking, uh, to match the guess that you're trying to attract.
Okay? Um, now the fourth point here in this, um, uh, in this presentation is that you're not, the
cons are you're not gonna get any equity. There's no, uh, home appreciation and no tax
benefits, you know, um, and this is one reason why we always like to, you know, own the
property, is that we turn into short term rentals, um, because, uh, even though if we can make,
you know, 20 to 30,000 in net profits in one property in a year, (···1.4s) the equity oftentimes,
you know, is in the 30, 40 to $50,000, uh, range, uh, just in one year.
You know, um, I'll (···1.2s) give you the example. We had one property that was 280,000, uh, in
a year later, uh, it was 360,000, you know, so that was a 80,000, um, gain in equity, you know,
and that's, you wouldn't get that if you're, if you're doing rental arbitrage, you know, the landlord
benefits from that.
Another con is that if you are renting it out, (···1.0s) because it's a lease, it's a one year lease
and you've furnished it, and you've built the business and you've had steady guests coming
through, you getting the positive reviews, you're doing it all right? (···1.0s) But the landlord
decides, you know, you know what? (···0.6s) I don't wanna lease it to you anymore. (···1.2s)
Well, (···0.6s) now you've just, your business has stopped.
(···0.8s) You have to pull out all the furniture, you have to find a storage unit to house it, or you
have to find another property to lease or purchase, you know, to move that furniture into in time.
(···0.9s) And that property, that listing on your website, on, on the, (···0.6s) in your hosting site,
uh, of the short-term rental rental website (···0.8s) is gone. You know, that's it. You have to
deactivate it. You know, you got, because that's no longer your property to use, uh, as a
business, you know?
So, uh, all this time that you spent building it up, you know, uh, and, and getting guests and, and
you know, the guests who stayed and if they want to come back, because, you know, uh, you
have, you had an employer that was sending their staff there who liked us so much, they're
gonna send another staff, staff there, you know, every few months, you know, so you're getting
a steady stream of the same guests, which are ideal, um, and, and lower risk for you. That's all
gone, you know, so everything you've built up, all that momentum, you know, uh, you have to
start over again with another property.
So that's, that's another big con that you're not gonna, that you're gonna be facing, uh, doing
rental arbitrage. So, um, and then the tax benefits, you know, you're not gonna get any tax
benefits, uh, because you're not owning the property, uh, either through personal or, uh, a
business as an L L C, you know, um, you can only deal with the tax benefits of running the
business portion, uh, of, you know, uh, the short term rental, you know, not owning property,
you know, and, uh, And Joe, that's huge, uh, not having those tax benefits on there because
yeah, you can't take the depreciation.
(···0.6s) Yeah. And Brent, if you wanna talk about, you know, a ticket from here for the tax
benefits and depreciation, (···0.6s) Oh, yeah. I mean, one of the, and again, (···1.9s) if you don't
have the cash to get in and purchase, (···1.2s) and this is the way you get in, (···1.0s) but if you
do have the cash and you still think this is the way for you to get in, uh, I would definitely look at
the tax benefits before you decide, uh, whether or not to, to move forward.
Um, in, (···0.6s) in, in this, in this, uh, particular, uh, uh, acquisition model, uh, strategy, uh,
because, uh, the, the tax laws for real estate are (···1.1s) just spectacular. Um, you can offset a
lot of your expenses, um, through your property. Um, take the depreciation, I believe, um, you
can take depreciation, uh, on a property for 27 and a half years.
Why 27 and a half? I, I do not know. I'm assuming that was when some senator, uh, just
arbitrarily say, ah, you know, I, I don't know. I, you'd have to talk to a A C P A or something
about why that's the case, but not only will you be able to take depreciation off the property, uh,
but you also, uh, would, uh, wouldn't be able, excuse me. (···0.7s) So you wouldn't be able to
take depreciation off the property, and you wouldn't be able to, um, uh, add that, uh, to your, uh,
purchase for that, that calendar, or that fiscal year to take a depreciation off that as well.
So, you know, unfortunately, those are the drawbacks that you, that you do get into. So that's
why if you do a lease sublet, uh, situation, um, and you're jv (···0.6s) you, you want to get in, get
the, the system that you're building built and then move out of that into, um, into owning, um,
something, uh, and, and there's a lot of people that will stick in this lane, and, and there's more
power to you if you've carved out a niche here.
But as, as Joe just explained there, there can be some drawbacks that, um, won't allow you to
accelerate, uh, where you may want to be. Um, so just keep that in mind when and, uh, when
doing this particular strategy of acquisition.
(···4.1s) Yeah, I, I think that's it for this segment, unless you have anything else to, to add,
Brent? (···0.7s) No, I do not. You my friend, have covered it beautifully. Uh, and that is why you
are the pro. I (···1.5s) appreciate you, Joe. We'll, uh, see you on the next video. Uh, uh, that will
(···0.7s) strategy of acquisition for management.
(···2.1s)
(···3.0s) Hey, everyone. (···0.7s) Welcome, welcome, welcome back, uh, to the next installment
in short term rentals. We are gonna cover today, we're gonna cover, uh, management, uh, and
as the management, uh, acquisition method, two short term rentals. Uh, and we got a lot to
cover in this one. (···0.5s) And, uh, we're even gonna do a little bit of, uh, role play, uh, in this, in
this segment as well.
So, uh, super excited about this, uh, jumping right in, uh, trust (···0.9s) and systems, (···1.4s)
again, (···0.6s) with management, (···1.3s) you are not coming into (···0.8s) the, uh, the
equation with a property. You're not acquiring a property, right? Uh, as, as far as ownership
goes, you're not, uh, partnering up in jv, right?
Um, so this (···1.3s) is the lowest barrier to entry, uh, because you don't have to bring much to
the table except for your systems. (···0.6s) And that requires trust, right? Like, you have to
understand how to manage, and the other person has to trust you. Uh, one thing that was
always talked to me (···0.5s) is (···0.6s) any way, there's, there's three ways (···0.6s) that you
have to go to or go through in order to get a deal done.
Um, first, (···0.8s) the person that you want to do a deal with has to like you. (···1.2s) Second,
they have to, well, first they have to know you, then they have to like you. (···1.1s) And then the
third and final, and most important portion of that is they have to trust you. And if you have all
three of those, uh, in play, you are going to be able to, (···0.6s) to, to do lots of business, right?
Um, and it seems self-explanatory, but someone knows who you are, and they like you. They
may not trust you with their property or their money, their investment, or anything like that. So
that's usually the third, uh, uh, I'm sorry. That's usually the biggest hurdle to get over when
you're trying to acquire a property or even, um, um, in this case, manage a property. It's the
trust factor. You, they have to trust that you know what you're doing.
Uh, and, and then again, you have to trust in your system, (···1.0s) the system that you set up. It
needs to, uh, work both ways. So, um, trust, and, and, and Joe, you can jump in here too, uh,
to, to give your spin, but, uh, but trust is a huge, huge deal. And I am, I've always, every, every
day on our phone calls, uh, with Joe and I, and, and our other, uh, business partner, I would
always stress, (···0.7s) we have to keep building the system because the system allows you to
step away and, and, uh, and let it run itself.
It's a system that you're building. Think of you're building a car, uh, after you've built a car, you
step away, somebody else takes it, and they get to drive off in it, and, and you're done. And,
and that car is going to work as a complete system to carry and shuttle people from A to B to C
to D. (···3.0s) Yeah, I mean, for, in terms of systems, it, it's really a matter of once (···0.7s)
you're doing something and it's working, you wanna find out a way to make it as efficient as
possible.
(···0.6s) So once you do have a, uh, a listing, uh, that's up and running, (···0.9s) and, you know,
there's a, like I said, a certain client, a certain, uh, customer base, a type of guest that you'd like
to cater to, you know, uh, you don't need to reinvent the wheel every time unless you know,
your, your property, your next property is in a different location, um, and it doesn't fit for that
type of guest (···0.6s) or your communication systems.
You know, you can establish, um, uh, a standardized type of message for a welcoming
message for guests, and then you can just tweak it a little bit by changing the name so you're
not having to retype every single time. Uh, because even when we were, um, having to inform
the guests of, uh, the guest code or the, remind them of the policies of no smoking, no partying,
um, you know, uh, trash days, things like that, (···0.9s) like, we would type it all out and have it
as a pre-written message.
Uh, so it didn't have to be retyped every single time, you know? And that's a system right there,
you know? Um, and, and of course, trust, uh, that's gonna be you and your relationship with the,
the landlord, um, or, uh, the, or the previous host that you are approaching to take over as a
manager and receive a commission.
You know, uh, it could be a 20% commission in this case, you know, they're gonna be trusting
you to carry it on, so it would free up, free up their time. Uh, so they don't have to manage the
property anymore. They can just check in from time to time and see the reports, uh, that you
generate for them, or, you know, they just look and, and just check your, um, in the backend of
the short term rental just to make sure you're doing everything properly and you're (···0.7s)
having a regular communication with the guests, you know?
Uh, so they're just supervising in that sense, you know? So, and then it's the trust with, you
know, all the people that you work with, you know, the cleaning staff and the maintenance
personnel and the repair people that have to come in, you know, all these things, you know, so
you have to keep on top of it. Uh, and it's, it's, it's important to not, uh, drop the ball on anything
because they, they are gonna be relying on you, you know, in, in, in both sites, you know,
because the, the host that's giving you their property, their business to, to start to manage, and
then the, the people that you are, uh, uh, em employing, uh, independent contractors, uh, as
well, you know?
So, um, yeah. And anything else for that one? Or Do you wanna, well, I, and I just wanted to,
just in case I glossed over it in the, in the very beginning, uh, the, the management style of, uh,
their management acquisition model is specifically designed for you to target other, uh, short
term rental properties (···0.6s) and take over mis mismanaged properties, right?
That's what you want. That's what you're going to be doing. You're going to go into a, uh, a
property that is not performing well. Uh, maybe, you know, you, uh, in a previous video, uh, Joe
walked you through, um, some of the bells and whistles, and we'll do another video on that
down the, down the road here about, um, finding, uh, properties and what, and they're looking at
their, um, bookings and how much their, uh, charging for their average daily rate and all that fun
stuff.
Um, you're gonna go in and (···1.2s) look at those rentals and then reach out and say, Hey, I
noticed that (···1.5s) doesn't look like you're booked here, here, and here. (···0.9s) Would love
to step in and, uh, manage those and, and (···0.8s) knock those, knock those up. Or you go to
a, a, a, (···1.2s) a landlord and say, Hey, (···0.8s) notice that, you know, you had a place for
rent, would love to come in and manage the property for you.
And, uh, again, that goes right into managing the managers, because you don't want to be
doing all of the work, uh, in the beginning at all, really. And what I mean, all of the work is,
(···0.9s) let's say you have a, a short-term rental, um, that you've been able to acquire through
this management strategy.
You talk to the, the homeowner or the previous, um, um, short-term rental, um, owner or host.
Yeah. Host, thank you. Uh, and, and you acquired it. (···0.7s) And (···1.7s) in the beginning,
you're going to, (···1.1s) the, the, the tendency is going to be that you want to run (···0.6s) and
do everything. And remember, that's not system building. Uh, even if you are taking a smaller
cut, your job is to find good people to do those tasks.
So if it means that you have to do a cleaning, uh, cleaner, find a cleaner, go find a cleaner, go
find the best cleaner, and we'll, we'll, in another video, we'll show you, um, uh, some, a
questionnaire that will, uh, allow you to kind of sift through some of the, the best cleaners and
who's gonna do the job and all that fun stuff. Um, but you're gonna find cleaners, contractors,
uh, all that stuff that somebody who can, (···0.9s) who can, uh, work 24 7.
Again, we, we, we're gonna get into all those things, but you're gonna be managing those
people. Uh, and, and that's the key in the beginning. Yeah, you may have to do something. I've
cleaned floors before. Joe's cleaned floors. Um, but eventually when we were able to, uh, as
soon as we were able to, we got a cleaner, uh, and, and, and, and a cleaning team. And then
after that, we never cleaned another floor because we installed that in our, our system. And
that's the goal. You're not owning a job here.
You're, you're managing the managers. You're management, so you're managing those
managers. (···2.2s) Yeah. I remember the early days, (···0.7s) you know, Brent would go in to
clean the house, or I would go in to clean the house, (···0.8s) and yeah, there's a four hour
window from one guest checks out at 11:00 AM the next one checks in at 3:00 PM And, uh, it
was, (···0.6s) it was one to just (···1.1s) save a little bit of money, because we were, it was
essentially a startup business for us.
Uh, but the other was to actually understand the full process of what it takes to clean a house,
uh, that's three bedroom, two bath. Exactly. Exactly. And I would literally just, when it was just
me cleaning, (···1.0s) I would be sweating buckets (···0.7s) during the cleaning. (···0.6s) I
wouldn't, you know, I wouldn't drip sweat or anything, of course, you know, wipe my face. But
(···1.6s) it was an ordeal because you take all the linens, you wash 'em, and you have to do
another round. And then, (···0.6s) you know, then you're putting the dishes and the dish, I
mean, (···1.0s) sweeping and mopping, and it was just like, wow.
I'm like, this is what cleaners (···0.6s) go through. And at the same time, checking everything to
make sure things were not damaged, you know? So if you can do it a few times so you can
understand the process, (···0.8s) that will help. So when you pass it on and you hire someone to
do the job, then you know exactly what they go through, and then what to check and how long
things take as well, you know? Yeah. I, I, that is a hundred percent, that's, as a matter of fact,
that's why we, um, it, it, it's twofold.
We, we did those jobs where you saw Joe screwing in things and painting and all that, and, and
myself, we did those things. Exactly. Uh, for that reason is the first, is to make sure that we
understood what went into it. When we say that someone says, oh, we're gonna have some
drywall repair here, it's gonna take me a whole day to do it, you know, well, we've done drywall,
uh, drywall repair. We know how long it takes to do a, you know, a section or to mud and, um,
and hang and mud, drywall and, and sand it and re re mud it, and then sand it again.
We know how long that takes. So if someone tries to say, Hey, it's gonna do this, and be like,
well, no, actually, it should only take you this long to do that. And so that, that's that sweat
equity, uh, for sure. And then the other reason is to, you know, you're gonna have a little
empathy, right? And (···0.7s) you're gonna understand, um, you know, that the length of time or
the hard work that goes into that.
So you're not gonna undercut someone, um, 'cause you, because you know, oh, wow, okay, it
does take three hours to clean this whole, uh, property, or four hours or whatever. Okay? All
right. You know what? Your, your rate's fair. Let me make sure you're compensated. Um, but
the good thing about it is, uh, this style gives you an infinite return because you're not coming in
with any money. This is the lowest (···0.7s) barrier to entry, uh, finance, uh, finance wise, uh,
which is, um, management.
So you just come right in (···1.1s) and everything should be set up. You know, you may have to
buy, you know, small things here and there to, to spruce up the place, but most likely you're
going to tell the, the owner, uh, of the property, like, Hey, you need to invest in this, or the, the,
you know, you need to do this, you need to get this, and then we're up and going, right? So
you're not really coming out of pocket anything, uh, upfront.
And that's the beautiful, beautiful part of it. So that, that return that you get is just (···0.7s)
income coming in. So when we mean infinite return, we mean you put nothing into the deal. And
even if it's $20, (···0.9s) you had zero in, and now you have $20, that's an infinite return of zero.
Like, you've been able to get 20 bucks, uh, off of, off of this. So, um, now of course, you know, I,
I hear you analytical folks going, well, my time is worth, and absolutely, uh, but from a financial
standpoint, the number is, is infinite, because you aren't (···0.6s) putting forth any, uh, capital to
get into the deal.
(···2.5s) Now, there is a (···0.8s) con to this, uh, as with any strategy (···1.0s) is that, uh, you
know, you don't have any ownership (···1.0s) in the property. Um, uh, well before that, I mean,
there is a plus, uh, which is, uh, like the rental arbitrage, you're not responsible for the repairs.
(···0.7s) So again, anything, uh, that comes up, you reach out to the host or the landlord, uh,
and they have to take care of it. (···1.2s) But (···0.6s) in terms of, uh, yeah, the negatives is that,
again, you don't have any ownership in the property, so there's no appreciation. You're not
gonna get any equity, uh, no tax benefits, you know, um, and there's also, you are only getting
us a, (···0.8s) a small amount for the same amount of work that you would be (···0.9s) doing if
you owned it a hundred percent.
(···0.8s) So if your commission is 20% (···0.9s) and you're doing the amount of work of, you
know, yes, you're managing, you're dealing with a customer service, uh, or you're scheduling a
cleaning crew, um, maintenance repairs that come up, you know, you are only getting 20% of
the income (···0.8s) from this property, uh, versus, you know, one property, you're getting a
hundred percent.
So you have to do five times the property. (···0.6s) If they were all the same type of properties
generating the same kind of income, you have to do five times the work as you would've with
one property. You know? So you have to keep that in mind till your systems are gonna be
crucial, uh, in having this in place to make this work for you. Although otherwise, you know, if
you have 15 guests, you know, uh, just for one property and you're, you're generating 20%
income, uh, commission, (···1.5s) you know, you multiply that, let's say you have five properties
now, right?
(···0.7s) And you have, you, you're making, you know, the 100%, you know, five times 20%,
that's a hundred percent of the income you would with one property. You have five times, uh,
the number of communication with guests. You know? Now if your income is substantial enough
that, (···0.5s) you know, to cover a rep, a person to replace you in communicating with the, with
the guests, then that's great.
That is applying a system to your business now, you know, because you're doing enough
volume that you can, you can free yourself up, uh, from the, the ongoing communication of the
guests and then even scheduling the cleaning crews and all that. Um, and then you're just
monitoring, just getting reports back from whoever it is that you've brought on to do that. But of
course, you're gonna have to be giving up a portion as well. 'cause you're gonna have to give
them a commission. Uh, it could be 5% or it could be 10%, you know, so your income is gonna
go down, uh, once that happens.
But if you keep replicating this, uh, you can continue to grow and, and, and scale. And, and
that's the beauty of having a system. So, (···1.0s) and anything else, Brent, before we get into
the management script? (···0.9s) No, no, you, (···1.2s) you broke it down beautifully. Uh, so
yeah, let's, uh, jump over. We want to, excuse me, we wanna do a little bit of, of, uh, of role play
here on our management script.
(···0.9s) So I'm gonna pull (···1.0s) up the (···0.7s) management questionnaire really quickly.
(···0.9s) Gimme one second. (···2.5s) Alright. (···4.2s) Yeah. So this is a tool that you can use
(···1.5s) when you're reaching out to, you know, (···0.9s) take over a host who's either, (···0.6s)
you know, uh, really tired of managing (···0.7s) and they want to, they want to be free of that
task and, and just, uh, have passive income (···0.6s) and give a per, uh, commission, (···0.6s)
or it's, uh, a property that is not performing well.
And you come in and, and you see areas where you can make improvements, um, to bring up
the value and, you know, take your, take your 20% commission. (···0.9s) And so this is
something, uh, this is, you can, (···1.0s) you can role play this with other people before you
actually even go in, uh, to make the actual phone call or take the meeting, uh, with the host or
landlord.
So, Yeah, highly ready. I think Brent is gonna kick it off. (···1.6s) I (···1.0s) was just saying,
yeah, highly recommend, um, practicing this several times with, um, someone that, that you
can, uh, role play with, because we're gonna run through this once kind of on like a, hey,
everything goes right, and then we, we'll do, um, we'll do a situation where everything, you
know, you're, you're dealing with kind of a difficult, you know, person.
So, um, let's do it Here. And, and I'll, I'll, I'll also add, um, with, with scripts, it's not something
you actually wanna be reading while you're on the phone or you're in person with someone.
You, you do it enough times, roleplaying with someone, (···0.6s) and uh, you internalize it and
you adjust it and you make it your own. Um, because (···0.9s) believe it or not, there's people
who can tell if you're reading something. 'cause uh, the way when you read and versus when
you speak, there's a different pace, (···0.6s) you know?
And if you're, you just add a two even of a pace and you're reading, you know, they may be able
to detect that. And it's just like, this person is not connecting with me, you know? And they might
feel that, that it's not that genuine, uh, in, in the way you're, you're, you're speaking because
you're reading it, you know? So. (···0.7s) Yep, a hundred percent. Um, so yeah, you can have it
as a little guide on the side, but don't read it line for line. So get really familiar with the script and
then make it your own.
So, uh, Joe, (···0.8s) which, uh, would you like to be the property owner or the manager?
(···3.1s) I think you were gonna be the, the manager coming into it. You Want, you want me to
be the manager coming in? Alright. Alright, here we Go. Well, I can, I can be here. I'll be the
manager. I'll be the manager, but (···0.6s) I'll do it. I'll do it. There's more to read, but it's okay.
You, no, Hey, you know What? That's fine. John, I don't wanna put you on the spot here. No,
no, no.
I got, I got here. (···1.3s) Hi. Hi, my name's Joe. I'm a real estate investor. Are you the individual
at the home for rent in (···0.8s) Las Vegas? Uh, yeah, I am. Yeah. Yeah, my name's Joe. And
what's your name again? Oh, my name is Brent. (···2.3s) Oh, well, okay. Brent, would it be okay
if I asked you a couple of questions? Uh, sure, that's fine. (···0.6s) What can I help you with?
(···1.5s) How much per month are you charging for rent?
Uh, it's about, uh, 1500 per month. (···2.2s) Oh, so the unit is currently occupied, I take it? Uh,
no, actually it's, it's, um, it's ready to go. We are, (···0.7s) so yeah, we're ready to go. Oh, okay.
So it sounds like it's vacant. Well, in my business, you know, we specialize in renting up
properties as short-term rentals on platforms such as Airbnb or V R B O.
Um, are, if you're having trouble finding tenants or would you like to make some larger returns in
the standard, you know, 1500 you're making, uh, I mean, because if so, I'd be glad to have you
speak with a member of our team to see if this option would make sense for you. You know,
because right now we're seeing gross monthly income of one and a half to two times out of a
traditional rental vacation. Rentals are up and coming investment trend, and they're really doing
extremely well here in Las Vegas. And, you know, we hand all the work and you get a monthly
check, you know, would, would that be something you might be interested in?
Uh, actually, (···1.0s) you know what, why not that the, that seems like (···0.6s) I couldn't say no
to two times the, uh, uh, the, the income that I'm getting, so yeah, why not? I, I wouldn't mind,
uh, seeing what you got. (···2.1s) Okay. Let's, well what's the, the property address? (···0.9s)
It's 1, 2, 3 4 Fake street, (···1.0s) Las Vegas, Nevada, 4 4 5. Five five.
Oh, (···2.9s) wait, what year was it built? Uh, these are just some, just questions just so I can
get familiar with, with the type of property you have. What, what was the year that was built?
(···1.5s) Oh, I believe that was, it's a, it's a, it's a newer build where the newer development, so I
believe it was about 2005 or six. (···2.0s) And that's good. And how many bedrooms and baths?
Uh, it's three bedrooms. It's three bedrooms, two bath. Uh, it's, it's about, uh, 1500 square feet.
(···1.2s) And, uh, oh, I'm sorry, it's 2000 square feet. Excuse me. It's 2000 square feet (···0.6s)
and, um, yeah. (···1.8s) Do you have a pool? And, and is it furnished? Uh, it is, it's not furnished
(···0.5s) and, uh, it does (···0.7s) have a pool. (···2.0s) Oh, great. What about a homeowners
association? Any, any h o a fees there? Oh yeah, no, we're, we're, we're good to go here with
There's no h o a here.
And is it in a gated community? Uh, no. No, it's not. (···2.3s) Oh, okay. Um, well then what are,
what are some of the like, common amenities that you have there? Like, besides the, (···1.4s)
you said there was no Pool Besides The pool? There's a pool. Yeah, we have a pool. Um, we
have a pool and, uh, in the backyard, so it's ours. Uh, we don't have to share that with anyone.
And, um, we got ac um, here. Uh, it's, it's, it's relatively new. And, um, that's, (···0.9s) that's
pretty much, uh, what we have. We got a pretty good backyard size backyard, um, with the pool.
Uh, the front yard's not terribly big, but, you know, uh, it, it, it is, uh, a good size, so, yeah.
(···2.4s) Oh, well that's great. Do you have an email address, uh, so I can reach out to you with,
with some more questions, uh, just because I need to discuss this with my partner?
(···0.8s) Sure, yeah. It's, uh, Brent Trotter, uh, at (···0.5s) google.com. (···1.9s) Great. I'll, I'll talk
everything over with them and we'll reach out to you in the next day or so. Um, and, uh,
hopefully we, uh, we can do something here with you (···2.6s) And scene. (···1.0s) Alright.
Simple as that. Okay, now we're gonna start over again. We're gonna, um, uh, I'll play the same
role and, uh, we'll have a more difficult, (···0.7s) Brent (···1.8s) Yeah, because not, again, most
of (···1.0s) the time you're gonna get folks who are apprehensive.
(···4.3s) Hi, my name's Joe. I'm a real estate investor. Are you the individual with the home for
rent in Las Vegas? Uh, yeah. Yeah. (···0.6s) What can I help you with? (···1.4s) Well, I mean,
my name's Joe. And what was your name again? Uh, my name is Brent. (···1.6s) Oh, well,
Brent, would it be okay if I ask you a couple of questions?
Uh, yeah. Um, are you, are you looking to rent this or, um, uh, what's your timeline on getting
into the property? (···2.5s) Oh, well, I, I mean, first I wanted to know just, you know, if the unit
was currently occupied and how much per you're, you were charging. Yeah, it is, it's, it's
currently, uh, vacant, so, um, I'm looking to get somebody in immediately. (···1.8s) Okay. Well, I,
I, I'm not a traditional renter, uh, and I run a business where we specialize in renting up
properties as short-term rentals on platforms such as Airbnb and V R B O.
Oh, You know, I don't know about that. I, I, (···0.8s) I've heard a bunch of, you know, uh, bad
things and, and a neighbor across the, uh, street ended up having, you know, folks (···0.6s)
renting out their place and, and, uh, they would have parties all the time. So I don't, I, I just want
to get some stable people in, in the property, that's all.
(···1.3s) Oh, I, I understand your concerns, and a lot of times there's, uh, uh, these hosts, they
have not properly vetted, uh, these, uh, guests who have been staying, you know, in our
business that's a complete opposite. You know, we go through a strict verification process of
every single guest, their ratings and their reviews. Um, and as a result, we've never had any
issues, uh, with our guests. And, uh, on top of that, you know, we're able to generate one and a
half to sometimes two times that of the traditional rental.
(···0.5s) And that's something if you're interested in, you know, uh, we can find a way to make it
more beneficial so you're getting a higher, uh, rental rate than their traditional and having a
team that would back you on this. (···1.1s) See, the thing is if I, I just, I don't, they did that and,
uh, I just don't wanna have a bunch of parties here. I know you said you, you, you don't have,

you know, that, uh, with you guys, but I mean, is there a way that you would prevent parties or,
or, you know, I don't want some, some damage to my house or anything like that.
I just, I just kind of (···0.5s) want to just let it, you know, get somebody in there and then just let
'em be in there, you know? (···1.5s) Yes. Well, the great thing is, you know, unlike most, uh,
posts, uh, what we do is we look out for, uh, corporate professionals who come in or even
traveling nurses, okay?
So these are, uh, companies that we target. We furniture home, we design it in a specific way
where it doesn't attract people who are just coming for a few days, travelers or Parters, uh, uh,
even families. We're getting working professionals. And, uh, usually the supervisor is the one
that makes the booking (···0.7s) and the staff goes into the home (···0.8s) and they have to be
on their best behavior because if not, the supervisor who booked it is going to hear, uh, from us
because we have direct communication.
And the beautiful thing about this is that they usually stay for one, four months at a time. And
again, the rental rate is gonna be much higher, one and a half to two times. And that, that's
something that we can, uh, we can do a per percentage split on top of the, uh, the 1500 that you
are, uh, looking for, you know? So you could be making much more than 1500, it could be
upwards of 1800, it could be 2000, you know, and again, you're gonna have the security at that
low risk because you have corporate professionals, uh, that are being housed there.
(···0.9s) Oh, (···1.7s) okay. Uh, send me some information on this. Uh, I, I might, I might go
forward with it, but I, I just have to see what you got. Uh, Okay, terrific. Yeah. So yeah, please
just send over your email and, uh, and we'll get back to you. Uh, will do. (···1.1s) So, so again,
what Joe did there was he, you know, all, most people are gonna give you their, their reasons,
and you need to have your ammunition ready to go to knock all of their, um, their shields down
because everyone wants to make more money, but a lot of folks are afraid to do so.
So, um, uh, again, (···0.9s) great job, Joe. Uh, and when you all are doing this, um, you know,
make sure you getting someone who's gonna take it serious when they're reading with you, but
also, you know, practice again, practice different, you know, uh, scenarios in which, uh, you
could think of that someone wouldn't want to do a vacation rental or a short-term rental or what
have you.
(···0.6s) Okay. Um, if you don't have anything else, Joe, I think, (···1.0s) I think we, uh, we're,
we're done here for this video segment. (···1.7s) Yeah. Move on to the next. (···0.9s) Alright,
(···0.7s) we'll see you folks in the next video. (···0.1s)
(···3.2s) Hey, hey everyone. Welcome back. Um, it's Brent and Joe here. Say hi to the folks,
Joe. Hey, (···0.5s) hey, hey, it's Joe. (···0.9s) Um, we wanted to, uh, in the previous videos, we
talked about, uh, how to acquire properties, um, talked about your bottom line and, uh, average
daily rates and all that fun stuff. Um, balance sheets, all that good stuff.
Right? Now (···0.7s) we're gonna get into how to exit, (···1.5s) because that is important. As, as,
as (···1.0s) many of us want to jump into real estate and own tons and tons of properties.
(···0.7s) You always, because this is a business, you have to have ways that you can exit. Uh,
you have to, um, that is, uh, a standard business practice.
It doesn't mean that you're gonna quit. It doesn't mean that you're not, um, invested, uh, and not
just financial, but invested, uh, in, uh, your time and your effort into the property. But you have to
have ways, uh, that you can, um, maneuver either out completely of the, uh, of the property or
pivot. And that's what we mean by exits. Okay? So, having exits very important and just as
important as getting into a property, you have to be willing to get out, uh, of the property.
So these are the ways, (···1.0s) and you're like, wow, there's so many ways to, to get out of, uh,
of the property. That's why we're, you know, Joe and I, we're, we're never really worried about,
um, acquiring an asset because we have these ways in, uh, exiting, uh, the property.
We have these ways of pivoting, uh, in the property. So, you know, we exhaust all options and
then go, okay, you know, if we've moved through all these, these, uh, examples that we're about
to go over, then, then, and then, then we're done. We're like, okay, you know, we can't, we've
done everything we can. So, uh, the first step on the list is wholesaling, right? Um, wholesaling
is, again, (···0.7s) the easiest way for you to get into, uh, making money, right?
Um, but it's also an exit strategy. So I'm gonna, I'm gonna tell you about wholesaling if you
haven't, uh, heard it before. And if you have, be a little refresher. So, wholesaling is essentially,
um, you're, you're trading a piece of paper, right? Uh, so for example, (···1.6s) for you're trading
a piece of paper for money, and that, and that's what it comes down to.
So let's say you call up Joe Blow, who owns a property, right? And you say, I'd like to purchase
that property, (···0.6s) and (···0.8s) you agree on a price for that property, and then you get it
under contract, (···0.7s) right? So now you, uh, have the property under contract, which means
you have a specified amount of time to close on that, uh, property. (···1.6s) Then you take
(···0.9s) that piece of paper, that contract, you know, that you, you have it under contract.
That's what that means. So the property is now, uh, in your, um, discretion for the next, you
know, 30 days, 45 days, 60 days, depending on, um, what you set up with the seller. You take
that, uh, um, that contract, and you go to, um, someone, you know, a buyer who has (···0.7s)
funds, and you tell them, Hey, uh, Mr.
Or Mrs. Buyer, (···0.7s) I have said property for a specified amount of price, uh, and I'd like to
see if you'd like to purchase that right? (···0.5s) Now, when that said, buyer, uh, agrees to do
that, (···1.2s) where you make your money (···0.7s) is in the margin. So (···0.5s) if you set this
up correctly, (···0.7s) let's say for example, (···0.7s) the seller would like to sell the property for
$500,000, (···2.2s) right?
(···1.7s) And that's a good deal. You say that's a good deal, right? You've negotiated them down
to $500,000, (···1.0s) and (···1.0s) then you go to your, um, buyer and you say, I'd like to sell
you this property for $510,000, right? And the buyer agrees to do so, you just made a $10,000
profit at (···9.1s) the close of the sale.
(···0.6s) And there are, uh, companies that specify (···0.6s) in (···0.9s) these types of short, uh,
bridge loans, is what we would call it, where you need the money to purchase the property from
the, uh, the seller, (···0.7s) and then the buyer then purchases the property from you.
So you can do that, or you can also assign the contract, and we'll talk about different
assignments of contracts, but you can assign the contract over to the (···0.7s) buyer, and then
that buyer just pays you, uh, the difference, uh, in the, in the, in the purchase, in the close of
the, of the property. Um, so that is wholesaling (···0.9s) in a nutshell, right? There's nuances to,
uh, wholesaling that we could get into and have an entire class about, (···1.2s) but (···0.6s)
that's not why we're here.
(···1.0s) We're here to talk about short-term rental. So (···0.8s) wholesaling, if you have an
opportunity to learn about that, please go and do so, because if you don't have a lot of funds,
that could be a way for you to get funds. The the key to a wholesaling though, is you gotta have
buyers with pockets ready to go, ready to close on properties, right?
Um, so that's the key. If you got that, then get in there and wholesale, okay? Um, now
wholesaling is an exit strategy. (···0.9s) Let's say you (···1.6s) find a property and Joe jump in
here, um, in the wholesale section. If, if I'm saying something, uh, a little too fast or I missed
something here, uh, you, (···1.4s) you, you find a property, let's say that same property is
$500,000, right?
Uh, you got it. You got it at a good deal, (···1.2s) and (···0.8s) you got it under contract, you're
happy. This is a joyous day. You got it under contract. You already know your strategy for airb
uh, for for short term rental. You are, (···0.6s) we are excited here. We are so excited. (···0.6s)
But (···1.5s) let's say your investor falls out (···1.4s) and now you have this property, uh, that
you can't close on.
(···2.4s) Well, what you could do (···1.2s) is wholesale that (···0.8s) out (···1.5s) to another
buyer. Let's say the buyer's looking for a, a home for themselves. (···0.8s) You can go to that
buyer and say, Hey, you know, I've got, you know, this property, uh, I'd like to, you know, sell it
to you for, for $510,000. You control the, the property for the, the amount of time that you have it
under contract.
So you can, you can sell that piece of paper. Think of yourself, like banks do that all the time,
right? They, they just buy, they buy and sell notes, you know? So, um, if you've ever owned a, a
home in your mortgage company, transitioned from one to another, that mortgage company
bought, um, the note from the previous bank, and now they own the debt, uh, the, the, uh, the,
uh, the note, and they're gonna collect the debt on that house. Um, so that's what (···0.5s) you
can do to exit out of the deal and still make, uh, money, which (···0.6s)is, uh, still, you're not
spinning your wheels, right?
You're not wasting your time. Um, uh, and Joe, like I said, jump in if, if, uh, if you have anything
to say there on, uh, on wholesaling. But, um, Yeah, I, I can, because, um, it's important to, to
build up a buyer's list. Uh, you wanna build, uh, as a real estate investor, you wanna not always
use your own money, right?
So you wanna build up both your investor list, um, and buyer's list. So, and a way to do that. So,
because if you do have a property, you have it under contract for whatever reason, uh, you're
not gonna proceed with purchasing that property. Um, (···0.5s) you have to have people that
you can just go ahead and (···0.7s) send it out to, whether you're picking up the phone or you
are, uh, emailing it to them, uh, or you're sending it on to, uh, social media sites. (···0.7s) So
there's a lot of places where you can find, uh, buyers or other investors.
Uh, usually it's gonna be other investors, uh, as opposed to home buyers. 'cause they're easier
to target, and they're usually, uh, always buying properties versus a home buyer, which may just
buy one property for their entire life. You know? So (···0.7s) places where you can find them
are, you know, there's Facebook groups. Um, they literally say, you know, it says like, wholesale
buyers of this state of Florida, wholesale buyers of Texas.
Now you can join those groups, uh, in your local area, um, and (···0.5s) you'll see, you can even
post, uh, the property that you have. You have it under the contract, so you, you are able to
post, post the details (···0.5s) of it, uh, or you can keep it hidden. It's up to you, you know? Uh,
but you never wanna post something. If you don't have it under the contract, that's not gonna be
good. You know, you say it's available, uh, this is what I have, this is the, the, uh, asking price is
the value of it.
Uh, this is, uh, what you can get it for. Uh, and then also, here's the, the rv. If there's work that
can be, uh, uh, done to it, you know, uh, if it's something that's, uh, it needs work. So, um,
there's other places like LinkedIn. You know, I've gone on LinkedIn and I've literally messaged
over a four month period. I messaged a hundred real estate investors in all different states. You
know, I'd go from one state to the next, Oregon, California, Utah, and I would literally just send
out messages until I exhausted, you know, uh, the limit.
(···0.7s) And, um, sometimes people, they would connect, the investors would connect with me,
uh, and I would message back and forth just to get to know them, uh, and just offer and say, you
know, if it's okay, if I can send you any properties that you might be interested in. And also, what
are you looking for? So there's a way to get their buying criteria, and you could put that into an
Excel database. I love spreadsheets, you know, um, and it's true. You can always, he does love
spreadsheets. You (···1.0s) can have that as, (···1.0s) so as a result, I was, I was able to build
up a, uh, database of up to 2000, uh, real estate investors just on LinkedIn, you know, um,
granted it took, you know, messaging a hundred, uh, people a day, and I just had a standard
message in there.
Um, and it was just saying something like, you know, uh, I see you're a real estate investor. Uh,
I am as well located in this area. Um, just curious to know what kind of properties that you look
for. And if there's anything that I come across, uh, I'd love to connect with you, um, and see if
we can, uh, do a deal together.
You know, something like that. Or it's even ask them for a cup of coffee. Sometimes I do that.
You're not literally gonna go have a cup of coffee with them, but just make it something light. So
with not so heavy, you're not trying to be like a salesperson, you know, you just wanna connect
and get them to connect with you. So you make that, uh, you guys are linked on LinkedIn,
essentially. So, but you see, You see that folks, that's, that's not get rich quick, that that's putting
it months to build up a database in which he can go out and say, Hey, I've got this property.
What do you think? Um, so that way he can have exit strategy. So it is, it's building up a system,
which we spoke about before, (···1.7s) And it's also your local r uh, or, you know, any of the
events that you go to for Pip's path, you know, (···0.5s) talk to anybody and everybody and just
collect their information, put into that database. If you're not good with spreadsheets, find
somebody who is good with spreadsheets.
You take all the business cards, you, you hand it over, whatever notes you've written down the
criteria they like to buy, you know, and just, uh, you know, put that all together. So when you do
have a property and you pass on it, (···0.6s) you, you'll have tens, uh, 20 or hundreds of people
you can just go ahead and message out, uh, and see who would, uh, who would take it off your
hands, and you can make, you know, a thousand, 5,000, 10,000 in that transaction, you know?
So it's not a complete loss of all the time you went searching for a property, getting in a contract,
negotiating it, looking through it.
You could still make a profit, uh, in the end with wholesaling. So, (···1.5s) Well said, well said.
So this, (···0.8s) this is, uh, I'll do a little, a little doodle here. (···2.2s) That is, Sorry, (···1.4s) I,
(···1.1s) I didn't know you could do, I didn't know we could doodle on the PDFs, otherwise, I
would've been doing that the entire time. (···2.0s) See, I, I taught Joe something today.
(···2.0s) I'm gonna, I'm gonna go and celebrate because I was able to teach Joe A. Little
something. (···2.9s)But, uh, but yeah, so wholesaling, there we are. That is, um, a way to get
out of the property, uh, in the beginning, um, and, and get, and get that going. And, and (···0.9s)
you can sell the property, uh, at any time during your, uh, your, your run as a short term, uh,
rental for sure.
Uh, you, you can, but that's just the most opportune time to just, you know, uh, sell it. And
especially if you buy it, right? You can sell it at a discount. (···1.1s) You know, you can, you can
sell at discount, but let's say you're, you can't, you're, you're in the classification of, um, you, you
can't quite, uh, secure the funds to purchase.
Um, so you're going to, uh, you're going to do wr uh, rental arbitrage, or you're going to do your,
uh, your, uh, management, right? Uh, you can assign that contract. (···1.7s) And assigning the
contract (···0.8s) is (···0.8s)fairly simple. And, and a lot of time in wholesale, we talk about
assigning the contract in wholesaling as well, because again, like I said earlier, you can assign
that, uh, contract, uh, that you, that when you get a property under contract, right?
You can assign that to someone else, (···0.7s) and you just take either a, a small fee for that,
uh, or you just kind of get out of the deal, but you always wanna try to make some sort of, um,
financial gain there. Um, (···1.8s) signing the contract for, let's go with, uh, management, right?
(···0.6s) So let's say you're, um, managing (···0.6s) the, uh, short-term rental things are going
decent, not great, um, not as well as you expected it to be for whatever reasoning, um, that
happens. Maybe, um, maybe managing it in that area might not be what you (···0.5s)
anticipated. Maybe the returns aren't as as big as you originally thought they would be.
For whatever reason you say, uh, I gotta get out of this, right? You can go to another
management company, uh, or another host or something, uh, of that nature and, and, uh, say,
Hey, look, I've got this contract for this property, and, uh, I'd like to have you take it over and I'll
assign this contract to you. And you take over the management of it. Boom. They say, yes,
you're out of the deal.
Uh, and you just walk away from the property. Uh, and, and that's another benefit of, of being
able to have (···0.6s) your, um, your management, uh, strategy come into play, is that exit
strategy. You just come right in. And if things aren't, uh, going the well the way you want 'em to,
(···1.5s) you're good. You, you're good. You can do that. And, and you're, you've got a great
exit. Um, you can also do that with a lease.
Uh, you have, you make sure in your contract, 'cause you, it's about going in, correct? When
they sign that contract, there should be a clause that says you can assign (···0.6s) this, uh, uh,
contract or, you know, your service, uh, to someone else, right? So you can assign it to another
company of your choosing. So that way you have the power in your hands to, to exit, make sure
that you build exits into whatever contract and agreement that you're going, um, into it with.
So that way you're, you're all set. And this is a part of that. So if you're, if you got that JV going
and you're doing a 50 50 split, you're paying for the rent and, and, and the lease and, and all
that, (···0.5s) and let's say again, things aren't going the way you want, or let's say they are
going the way you want, but you found a better opportunity and you, and it's not in the area, and
you just want to let go of this one, or whatever the case may be.
You find another, uh, another person, (···0.8s) another management company, or an, uh, some,
another investor that may be in your shoes when you started this, and you get them to come in
and you assign the contract to them. You say, everything is up and running and up and going.
All you gotta do is, um, take the system that I've already have and boom. And or maybe they
have their own system that they want to implement and they start tweaking things. Or maybe
your system didn't work as well as you thought it was gonna work for this particular property, uh,
uh, because you went into it and said, okay, well, um, it's not working.
Whatever the case may be, you have an exit strategy for that. So you assign that contract, you
assign that joint venture to someone else, right? Uh, and (···1.5s) again, make sure those
clauses are in your contract, (···1.0s) Joe, you, (···1.0s) Yeah. And, and it's good to also, uh,
you wanna let the hosts or the landlord be aware of, of what you're gonna be doing because it's,
for whatever reason, it's not working out for you.
Uh, and, and, you know, you're gonna be assigning it to another manager management
company. Um, and you can make a small profit on this as well. You can say, you know what,
um, if you would like to manage this, you know, uh, just, just pay me, you know, $2,000,
something like that, you know, um, in order to, to get the opportunity to, to transfer it over to you,
you know? Um, and this, you know, this helps.
So again, you know, uh, there, because there is value, you are bringing something to them. Uh,
they're not having to go search for it, you know? Um, you've done the work, it's already up and
running, and you're just, (···0.5s) you vetted them and you're trying to pass it off to them. Um,
and, um, boy, I'm drawing a blank right now. (···1.7s) It happens. It happens. If, (···0.6s) if I had
the digital tool that Brent had, that's what I'd be drawing a blank. (···2.5s) And what is that a
significant, is that a, uh, just like a line?
(···1.5s) Nothing. There's nothing I'd be drawing nothing. I just moving the, the pen around and,
uh, you know, um, and yeah, and think, oh, I mean, the things happen, you know, so (···0.6s)
you have an illness or you, there's a, uh, something, a life, uh, something in your life just
changes drastically and, and you have to exit. And it's also just doing simple Google search to
find management companies, you know, that that's no-brainer, you know? Um, that's gonna be
one of the best ways.
Um, or you go straight to the short-term rental sites, you know, uh, and you find hosts that are in
that area with similar properties. They're the ones that are gonna be the ideal, um, uh, party to
assign the contract to. So, (···1.4s) Absolutely. And, uh, I, I, I gotta like, uh, I gotta stop playing
with this thing as, as everyone can see, I, I was trying to draw a straight line, wasn't doing a very
good job of that. So before you know it, I'll have doodles all over this, (···0.6s) and, uh, pip will
come and, and, (···1.1s) and have a couple words with me, so I kind of stop.
Um, so the next strategy, uh, is renovate (···1.4s) and, uh, renovate (···0.7s) is a strategy. And
you're, you're saying, how is, how can I, how is that a, a, a strategy? Well, let's say you get into
the property (···0.9s) and you're all, you know, (···0.9s) ready to go (···1.1s) and (···0.7s)
something happens, (···2.1s) something happens.
Uh, it could be anything. I I go into a litany of things that could happen while after you've closed
on the deal, but let's say you closed on this deal, (···1.6s) or, uh, yeah, let's say you closed on
the deal. Let's, let's keep it simpler. So you close on the deal (···0.6s) and (···1.6s) you're ready
to go, but you gotta, you gotta get out. So you're like, well, what am I gonna do? This is why we
tell you to buy it, right?
(···0.8s) Make money (···0.5s) in the buy. You have to make money in the buy. So again, let's
go with that $500,000, uh, deal here. So let's say you got $500,000. You talk, uh, for the asking
price of the property. You talk the seller down to, let's say, um, uh, four 50. We'll just keep going
with that example. Uh, and they accept, and you purchase, uh, you're all ready to go, uh,
(···1.5s) and you're gonna get your Airbnb or your, your short term rental going, but something
happens.
(···0.9s) Well, (···0.7s) remember those pictures we showed you in the previous slide about
renovation? Um, hopefully you got a property like that, right? Um, and you're just going to
(···1.3s) renovate the property and then sell it, (···1.4s) making money in the buy, (···1.0s) make
money in the buy, and then renovate the property, uh, and, and sell it.
Um, also, another, uh, let's say you have, uh, an Airbnb, and this is a, just, again, this is all
creative, this is why I love it. But let's say you have Airbnb and it's running or whatnot, (···1.0s)
and (···1.4s) you, you're like, you know what, I, I can't, uh, do this again, or I don't want to do
this anymore.
Uh, for whatever reason, something happens, um, and things are a little bit out of date, you can
renovate it (···1.4s) and then sell it. (···3.5s) So (···1.2s) again, (···2.0s) strategies to get you out
of a pinch, (···1.6s) it is absolutely crucial for you to go into these, uh, with, uh, ways to get out.
(···0.7s) That's what this is, (···0.5s) is, is about. It's, it's not only just being excited to get the
property, but you have to have (···0.8s) different pivots, different strategies on what if worst case
scenario happens. (···1.0s) I cannot stress that enough. That's why I am never, I am, I am, I'm,
I'm never scared about getting a property. Let, if the market crashes, right? (···1.0s) And I, uh,
purchased a property, um, at, let's say I purchased it at four 50 and I, and I bought it, right?
And, and, and the asking price was 500, um, and the market crashes. (···0.9s) I'm not gonna be
worried because I have different exit strategies. (···0.5s) You know, I, I can, I can hold it for a
short term rentals. Uh, but what happens if the pandemic happens, right? And no one's
traveling. Um, then we can go into some other exit strategies, uh, long-term rentals, midterm
rental, all those things.
So again, I wanna reiterate that, (···0.9s) make sure you, this is a, I mean, all these sections are
important, but this is such an imperative thing for not only short-term rentals, but any (···0.6s)
strategy that you choose to get into for real estate, you have to have exits. Um, we can (···0.6s)
go ahead and stop here for this video. And I can Add, wait, before we stop, sorry, I'm sorry.
I can add a little bit for, for the renovate. Yeah, yeah, please. Um, And, and it's, (···0.5s) and
when we say renovate, it doesn't mean you just automatically renovate the property to sell it
because, uh, let's say you could sell it, um, for a certain amount, um, and the renovation, uh, is
not gonna justify, it's not gonna push the after repair value, uh, that high, you know, because
let's say you, uh, the budget to renovate a property is 20,000, but the value of that renovation,
um, will only be considered in that market, you know, 10,000, (···0.7s) you know, um, it may not
be worth it, you know, or even if you're, if it's 20,000, well, so that's a bad example.
So if you renovate budget is 20,000, and the value only goes up by 20,000, you may be better
off just going ahead and selling it, you know? But if your renovation budget is, let's say, you
know, 10 or 15,000, and the, the after repair value goes up to 25, 30,000, (···0.6s) now that's a,
uh, a more profitable exit that you can have on the, on the property.
So, (···1.6s) absolutely, and that's all I have to say now. No, no, you're absolutely right. Uh,
that's, that's why you're the man, Joe, uh, Dee, I, I really appreciate you really do. Um, Like
likewise. (···1.3s) Well, yeah, let's go ahead and stop her here. And then we're gonna pick back
up with midterm rentals, which Joe is an absolute phenom.
He is a beast when it comes to the midterm rental game. And we're gonna talk to you about
pivoting to midterm rentals, along with some other strategies on exits, uh, in the next video. See
you soon. (···0.6s)
(···2.9s) Hey, everyone, welcome back. Uh, we are still (···0.8s) on exit strategies because they
are so important. Again, just reiterating, you want to make sure that you have (···0.7s) exits
(···1.2s) when you go in to (···0.9s) the Bye, right? So I am here again, and Joe, say hi to the
people. Joe, Hello. Hello. People. (···2.1s)Technically your students, you're not just people,
you're specifically your students of Pips Path, (···1.7s) The Pips Path students.
Um, so we're gonna go and we left, we, we left off with midterm, um, to discuss midterm rental.
And again, I know you're thinking why are there quotes around midterm, (···0.8s) uh, short term
rental described as, you know, you know, a couple days here and there, whatever, less than 30
days, midterm, uh, is longer than 30 days.
So now we're starting to get into folks who are occupying the property for a, uh, a few months,
um, or a month or, or so on and so forth. So, Joe, again, like I said, he, he is the, the man when
it comes to, uh, this, uh, topic, uh, uh, as well as social housing.
Uh, I mean guru. So I want him, Joe, (···1.5s) please take this away. (···1.8s) Okay. So I'm
gonna give the legal definitions for short term, midterm and long term, Brent wasn't able to pull it
off. So I'm coming in (···1.8s) pinch hitting, is that what you call it in baseball? Pinch hitting or
bunting, whatever you call it. Uh, I'm not sure. I don't know. Schwarz, there go. Yeah, he's not a
good sports guy. You did good there. (···1.6s) So, so just to recap, uh, the legal definition for
short-term rentals is anything that's rented, uh, in a property for less than 30 days.
(···1.9s) And the legal definition for midterm rental is, uh, any rental that goes from one month to
12 months, (···0.6s) and then long-term rental, that's anything that goes from 12 months
beyond. So a full year and (···0.5s) going forward. (···1.1s) So we're gonna talk about this exit
strategy of going into midterm rental.
It's a weird thing here, because technically, short-term and midterm rentals, uh, they are, uh,
you can fluctuate between them, you know, uh, for your rental, you could have guests that stay
for, uh, two days, three days, and then another guest that stays for two months, (···0.6s) you
know? So to me, it's not, technically, it's not an exit, um, unless you are really tired of people
coming in for such a short amount, amount of time, because, uh, it's a lot more time consuming,
uh, the messaging that goes on, uh, with the constant influx of guests coming and going every
few days that you wanna try to exclusively, exclusively stick, stick to midterm rentals, you know,
your, your one month or, uh, up to 12 months, uh, guest.
(···0.6s) So (···1.7s) the way to do this is you can either (···1.1s) keep your listing the way it is,
and if there's guests that book for, you know, less than a month, you can politely decline them.
Uh, sometimes in the websites, uh, you will get dinged because you are not accepting, uh, the
guests, you know, uh, the websites don't like that because you know that, that just causes, uh,
it's like a disservice, uh, in terms of customer service. You know, it's like you're going to a
counter to rent a car, but it's like, Nope, sorry, you can't rent it for a few days. You can only rent
it for a whole month. You know? (···0.7s) So a way to avoid that is you can set parameters, um,
in the backend, your dashboard settings where you, you only allow guests to stay for 30 days or
longer, (···0.7s) and you can block out like certain calend calendar days as well.
Even if you are booking for, uh, all of November, uh, you're keeping that available, but you
wanted to, you know, close out December for whatever reason, because maybe you wanted to
go to the, to your, your own property to stay there. Um, so that's an option. (···0.8s) But, uh,
yeah, again, if you're strictly going to focus on midterm rentals, I would highly suggest you just,
you know, you can, you block out, you know, uh, the availability for guests to stay for less than
30 days, you know, only 31 days or more, uh, so you don't get dinged as a result.
And, you know, your listing doesn't drop down lower in the rankings because a lot of times they
are built with algorithms, you know, based on the performance. 'cause, you know, uh, the more
popular, uh, the more, uh, availability and the more customer service you're able to provide, uh,
the website recognizes that and brings your listing up higher.
So, (···0.8s) but one thing about midterm rentals, especially for Airbnb, uh, that particular site I'll
mention is because there's something called Superhost. (···0.9s) And (···1.1s) to attain
Superhost, it's when, within a certain period of time, I believe it's 90, a 90 day period where you
have to have enough guest bookings and enough reviews, uh, positive reviews to qualify for
that.
Now, if you're getting, you know, one midterm booking, you know, that's three months and it's
only one guess, well, you're not gonna qualify for Superhost, um, un unless there's a possibility
if, uh, 'cause before, when we were doing it, uh, we achieved Superhost based on a lot of, uh,
guests that were booking. Um, and it was above the 4.7 rating. Uh, so we got it, (···0.5s) you
know, we were, I think we had a perfect score for many months.
Uh, and then we, uh, transitioned into the, um, you know, one to four month long bookings. So
we retained our Superhost status as a result of that, you know, which was pretty nice, you
know? So, uh, that's something to consider. You know, um, and this is something I also heard,
uh, this is not something that we recommend, but this is just something that I heard that
somebody else did. Uh, someone who had a short-term rental, and when they first started it, uh,
instead of starting with zero reviews on their property, uh, they went ahead and they got their
friends to go and book, and now their friends didn't actually stay in the property.
Uh, but once the booking ended, they left a positive five star review. Um, and, and, and a note,
you know, so, um, again, that's not something we recommend, uh, but that's what they did. And
I'm just throwing it out there that there's certain strategies that other people employ, so that
when they actually fully launched, uh, for their first actual guest, they had at least one, you
know, five star rating and a positive review.
They kind of put the guest at ease. So, um, and then for long term, And again, with that, and
again, just saying with that, uh, uh, we wanna make sure we have integrity, all right? Uh, that's
what this is. Uh, this is all about, you gotta have integrity. So, uh, even though Joe is kind of
giving you a little pointer there that, you know, some other folks did, and he kind of give you a
little asterisk, uh, but just make sure whatever you're doing, you know, to, to work within the
bounds of that integrity that we like to talk about.
(···1.4s) Yeah, we've actually never done that ourselves, but (···0.5s) we heard that. So, you
know, (···0.9s) and so for long-term rental, you know, um, if you wanna get, uh, into that longterm
rental is not really something you're gonna, uh, employ, uh, for a short-term rental website,
(···0.7s) because, you know, that's the whole point you of the Airbnb, V R B O, (···1.0s) is that
people can stay for a short time, a lot of vacationers, you know, (···1.0s) and long-term rental is,
you know, really when you're signing a a, a lease, uh, you're gonna have a tenant there.
So you're, you're for maybe for example, if your, uh, short-term rental was not performing too
well, (···0.8s) or something happened, there was a change in the policy, uh, and in your area,
the zoning was affected, and you are not allowed to have any short-term rentals anymore.
Um, uh, that's something that, uh, I've heard happen, you know? Um, and then you want, you'll
switch to regular tenants, or you can do things like section eight housing, um, or there's like
veteran housing. You know, there's also all sorts of different types of, um, uh, long-term rentals
that you can do. Um, you know, because if, if you're unsure about having tenants, um, and you
wanna have something that's, um, you know, uh, the tenants that are there, they have some
government support.
That's where the section eight comes in, uh, where it's partially funded by the government for
low, uh, income housing, uh, families, um, or like I said, like veterans, you know, who need
assistance. Maybe they're, uh, they're disabled, uh, or, uh, they've had some issues, uh, as a
result of, um, uh, being in service. (···0.8s) And, uh, so there are funds that help supplement
their income as well, you know, (···1.2s) so anything else to say, Brent, about a long-term
(···0.6s) rental?
Yeah, so, um, just again, piggybacking off what you are, uh, talking about here, long-term
rentals, uh, that is a excellent pivot. (···0.6s) If you're in an area that (···0.6s) you initially thought
was going to be very, um, prosperous, and for some reason it just didn't turn out that way,
(···0.9s) and you've got to, you don't want to get rid of the property, uh, you wanna hold it
maybe for whatever reason, maybe you, you know, it, it is, um, a good asset to keep as far as,
uh, being able to generate, um, money, uh, or, uh, what have you.
That long-term rental strategy, uh, or of an exit from short-term rental (···1.0s) is great. I know
we talk about, uh, short-term rentals being far superior, uh, but getting some sort of revenue
coming in, uh, as opposed to zero, uh, passive income is, I, (···0.9s) I'm gonna go ahead and
jump out on a limb and say, (···0.6s) great.
(···0.6s) So having (···0.7s) something rather than zero, uh, and especially in this case, it's
great. So just, um, just know that that is a, a good strategy. And when you're vetting your
tenants, um, just, just make sure that you're, you know, pulling credit and, uh, you know, job
history, all that (···0.5s) good, uh, stuff that I'm sure a lot of you have already went through in
your lives.
Um, you do, because you wanna make sure that you, whoever you're getting into this, uh,
contract with, uh, is, is going to, uh, pay you every month on time, uh, because you don't want
to get into a situation where, you know, Joe explained in a previous video where, uh, his, his
parents, uh, were in a, in a bad situation where, you know, he has squatters.
So you don't want to get into that. You wanna make sure you do everything, um, that you can to
vet, uh, your long-term tenants, uh, and make sure that, uh, that, uh, you're pricing the, uh, the
unit that you have correctly (···0.5s) and that you can move on (···1.1s) when, when necessary.
Um, from that, uh, depending on what state you have, it could be a, uh, a very tenant friendly
state, (···0.5s) or it can be a very landlord friendly state.
So again, make sure you check your local ordinances, uh, your, your local laws in regards to,
um, what you can and can't do as a, as a landlord. Um, and before employing that (···1.0s)

particular strategy, uh, the next strategy (···0.8s) would be lease options. (···0.6s) And I love
lease options because they're a, they're an intro and an exit.
(···1.0s) You can do 'em both. So a lease option is essentially a (···1.5s) rent (···0.5s) to buy
(···1.4s) situation. Um, you're leasing to buy, (···0.5s) right? Uh, again, this can be a class by
itself, which I am sure it is here at Pip's Pass. So please, I implore you to take that class, um, so
that way you can understand the ins and outs (···0.6s) of this strategy, because to be honest
with you, uh, Joe and myself have employed this strategy, uh, to acquire properties, uh, as well.
But let's talk about it, uh, in the exit strategy. So (···0.9s) you have your property, um, for whate,
again, for whatever reason you want to leave, uh, you can (···1.5s) set up a, uh, uh, a lease
option in which you own the property, (···0.8s) and you find a potential, uh, uh, buyer that for
whatever reason, they may not be able to qualify for a loan, uh, as, as of the day that you would
like to, you know, (···1.1s) have the, the, uh, the property, you know, purchased.
Um, so what you could do is set it up to where, um, they have a lease.
So they're long-term renter, right? But they have an option in the, uh, lease, uh, to purchase.
And, and this should be a separate agreement that you have. So you should have your lease,
then you should have a, a, a lease option. Um, and in that you set up your price and say, you're
going to pay this amount for this property, uh, if you buy it by this date. Now, let's say they don't
buy it by that date, uh, and it goes, let's say another year. Well, the price goes up (···0.5s) and,
and so on and so forth, until they either purchase that, uh, property or they move on.
So you can turn a long-term renter, uh, into a potential home, uh, buyer and homeowner, uh,
with this strategy. And it is, it's great because, uh, typically people who, uh, rent to own or lease
option a property are going to take care of the property, um, just as good if not better than some
of your short term rental, uh, folks, because this, they, (···0.7s) they want the property.
They, they view it as their own, they're, it's going to be theirs. Um, so you're gonna do all the
vetting you would do in a long-term rental, uh, for, for them as well, if not more, because you
wanna know, um, you know, (···0.6s) their, their income. But you also wanna know, um, how
their credit is with, uh, and with regards to, um, are they going to be able to qualify in said, time
(···0.5s) in the lease option, um, to purchase that property.
(···0.6s) And, and Joe, you can jump in and, uh, you know, uh, add anything that you'd like with,
uh, lease option. (···1.6s) Yeah, I, I mean, just, uh, I'll just remind, um, the students that, uh, pip
shares in the, in the training, that, uh, one of his least options, um, uh, the, (···0.8s) the, the
tenant was there, um, and said, you know, love the property so much that he said, you know, I, I
wanna, you know, (···0.5s) redo, uh, it was either the garage or the kitchen, (···1.0s) and PIP
says, well, I, you know, I'm not gonna pay for it.
I don't have the budget for that, you know, uh, and the tenant says, no, I, I'll pay for it. (···0.9s)
You know, and he took it upon himself, you know, um, knowing that it's a, it's a lease option that
he was going to, you know, to buy the property years down the line. Uh, and he renovated it,
you know, so (···0.6s) that was a, uh, that was a only a benefit to the property, you know, so
there are instances like that, uh, where, you know, because there, there such a feeling of home
ownership, uh, in a lease option situation, um, that they'll go ahead and, and do something like
that.
So, (···1.7s) Yeah, absolutely. That's, that's why you gotta love, uh, the, uh, the lease option,
that that's an excellent, uh, exit strategy and pivot combined into one.
(···1.1s) Gotta love that. Gotta love that. And, uh, that'll, that'll keep you. Um, again, that's what,
that's the beauty of real estate. Uh, I, I cannot stress that enough. Um, another area that you
can go into is social housing. That is a great pivot from short-term rental. (···0.7s) And, uh, Joe,
again, is a master at social housing, uh, as well. And I, I feel like, Joe, you can give the, the
rundown on this a lot better than I can.
(···1.9s) Yeah. For social housing that like, and really the definition for social housing is you
have, uh, a variety of unrelated people, uh, staying in the property. (···0.7s) So that means it's,
it's not a family unit, it's not, you know, brothers and sisters living there. It's not like you and your
aunt and uncle living there. Uh, it is complete strangers, uh, who (···0.5s) once they move in, of
course they know each other, uh, but they're not related.
Uh, and in terms of, uh, family relations, (···0.7s) so, and these are your sober living homes,
these are student housing, this is the traveling nurses. Um, this could be like artist colony. Uh,
so there's a variety in terms of social housing, um, that, that goes into this. So, uh, I'll just
(···1.1s) run through the first one, which is a sober living home. And this is something where,
um, you know, you, you have usually, uh, there's two beds in, in every room, (···0.8s) and they
are, you know, considered a guest as well in this situation.
They are not tenants (···0.6s) and, uh, they are paying a donation because you have house
rules here. (···0.5s) And, uh, the, the, the usual average, the national average is, you know,
$550 per bed. So if you have a three bedroom, uh, you usually put, um, four people. Uh, so it's
two, two people, uh, in two of the bedrooms and then one in the master.
So then you have five people in there because you have one guest manager, uh, house
manager that's running the place, and there are house rules. So this is a different situation.
(···0.7s) And, you know, uh, I'm just brushing over some of these things. I'm not gonna get into
too much depth. Um, but in this case, it's for people who are recovering from alcohol and drug
addiction, (···0.7s) and they're usually coming from a rehab center, either 30, 60 or 90 days.
They're looking for a place to continue and stay sober. And there are house rules as a result of
this as well. And there's drug testing that goes on. So, you know, so that is a great way if you
really, uh, are in the, uh, the business of like, care and compassion, and you wanna help people
stay sober, you know, and you have a personal reason for this, um, to do this, you know, um,
this is something that you can explore on your own and look into, and perhaps PIP path will
have a, a class in the future on this.
Uh, then you have your student housing. Uh, this is something that, uh, again, you have two
people, uh, in every room usually, and they are, they for university, college, you know, they're
usually have traveled from, um, uh, another state, uh, because, uh, if the, the person lives, uh,
near the university, they're most likely gonna be staying, uh, at home while they're going to
school.
Uh, so that's why you get a lot of outstate, um, uh, residence here in, in, in this type of student
housing. And it's gonna be near the, the college of University. And, um, and this is something
where you can work with the, uh, the university and, and ask them, you know, what is the need?
Uh, do you have ahor housing shortage? Um, what, what type of properties do they like to
house their students in? You know, are there any like, security or safety measures that they like,
uh, to have in the housing?
You know? Um, and what other policies, you know, 'cause sometimes it could be, you know, I
remember when I was in, uh, university, uh, there was a strict no drug policy, you know, and
there was a student who, you know, um, was on a certain type of drug, (···0.5s) and once he
was found out, (···0.6s) was expelled immediately. So even though this wasn't on campus,
(···0.6s) this took place in the housing, uh, and they were out just like that, you know, no
questions asked.
You know, so in, in this case, you definitely wanna work with the university. Uh, you don't wanna
just put up a, uh, a, a house and just say, you know, okay, this is student housing, you know,
because you wanna fit within the parameters, the framework of the universities that are nearby,
because they can also feed you the students as well. So, um, and so another one was the, uh,
the traveling nurses, as I mentioned before, that, that website, um, furnished finders.com, that's
a great one because again, this is working medical professionals.
They can be doctors, radiologists, uh, the nurses, the CNAs, uh, that are working remotely.
They get transferred and they have a stipend of up to $2,500 (···0.6s) every single month. Uh,
doesn't mean they always use all of it up, but they are looking for a safe place to stay.
Sometimes, uh, you can offer the entire house. Um, and what they would do is, you know, I
mean, if they wanted to stay, you know, in a four bedroom house all on their own, you know,
they could, they could pay, pay the full amount, you know, um, or they usually have other
nurses that they would discuss with and say, I'm being, uh, uh, located to this city.
(···0.7s) Why don't we go in together? Because there's this entire house that we can get, and
we just want it to be the two of us, but we want, you know, an extra room, you know, for
anything else. Like if they wanna do exercise, yoga and all that. Um, so, or you can offer it as a,
you know, individual room.
So if you have a four bedroom house, then what you can do is, you know, you do the
comparables, you see what, uh, the going rate is on the website, furnished finders.com, and you
can see the range. Uh, usually what I found is between 600 to 800, uh, is the range per room.
Um, if you get more, uh, in the higher end homes, it's gonna be higher, especially if you have a
pool amenities like that, it's gonna be higher, an extra couple, couple hundred dollars. The
master bedroom usually goes for a few hundred dollars more.
You know, sometimes, uh, it's like a thousand dollars, you know, to 12, uh, $1,200 per room,
you know, and it all depends just how nice it is, you know. And of course, you don't wanna price
yourself, uh, too high and be out of the market, but if you have, let's say, you know, a three
bedroom or a four bedroom, and every room you're renting it out for, you know, a thousand, uh,
then you have something that's 3000 or 4,000, and if it's enough to cover your mortgage and
expenses, then why not? This is something that when they go in, they usually book and stay for
three to six months at a time, and they are working with their fellow coworkers.
And a way to also determine the demand for this is (···0.6s) just simply look for hospitals and
clinics on a map in your city. In my city of Las Vegas, there's literally 25 hospitals and 25 clinics.
(···0.6s) I mean, that is a substantial amount. Uh, and there is definitely a demand there. You
know, uh, if it's too low, this, this may not be an option for you. So, uh, and the last thing I'll go
over is the, the corporate housing.
And again, uh, there's a variety of different corporate housing websites. There's literally the one
I showed you, corporate housing.com, there's a lot of other ones. And again, this is one where,
um, these are higher end usually because, uh, corporations will pay, uh, more of a premium.
Um, but the thing is, it's not like a, a site like Airbnb or V R B O where anybody can just upload
their property. What has to happen is there is a vetting process that occurs.
You have to get approved, uh, to be listed on their site, and most likely they're gonna be
working with you and approving of the photographs, or possibly even scheduling photographers
to go to your property to photograph it in the way, uh, that they like it. And they, they may even
be, uh, working with you to redesign their furniture, uh, to have that more modern, sleek, and
corporate look. Uh, so that is some, uh, something where you can partner with them, uh, you
know, but again, if your property is right for them, uh, it can be very lucrative and they handle all
the management because it's gonna go through their site.
Uh, it's not gonna be, uh, done with you. So that's usually what I've seen. So, um, so that's it for
that, unless Brent, you have anything to share before we go to sell retail? (···1.1s) No, no. See, I
told you, (···0.6s) you can break it down like no other, (···2.5s) Uh, but yeah, sell retail.
Um, that is (···1.2s) almost what it sounds like. Uh, if, if you, uh, are thinking that you're gonna
start selling clothes, that is not what we're talking about. We mean sale (···0.6s) at market value,
right? So that's, this is the, the, the biggest exit. You're completely leaving the, the property. Um,
you're, you're completely leaving it alone, right? Um, you're, you're out of there, you're exiting.
(···0.9s) You've, you've tried to do all of the other strategies, or let's say you don't wanna do any
of these other exit strategies. This is walking away from the property. But this is why we tell you
you have to make money in the buy, because when you make money in the buy, you can exit by
selling retail. So again, let's use our $500,000 example. Um, let's say you have, um, you bought
the, the property for $500,000, right? (···1.3s) And you got (···0.7s) a $50,000 discount (···0.6s)
on the property.
You got into the property, you did what you had to do, you set up your, um, short-term rental.
But let's say for whatever reason, you have to sell, and let's say, um, the market didn't really
change too much, (···1.8s) but (···1.3s) you have a, a very nice looking property. You put a little
bit of, um, of lipstick on it, what we talked about in the renovation, uh, lipstick on a pig, right?
(···0.9s) And (···0.9s) now you've increased the value on that, uh, property a little bit.
Uh, you know, uh, depending on your market, it could be a lot, it could be a little bit, but you can
sell it (···0.8s) and you can still make money (···0.8s) on the sale of the property. So, (···0.8s) so
again, (···2.7s) that is why we tell you you have to make (···0.6s) money in the buy. You have to
buy it, right? Because if you do not buy it correctly, uh, you wouldn't be able to implement this
strategy, uh, with, without take maybe even taking a loss.
'cause because you could, you could take a loss if you don't, um, purchase the property
correctly. Uh, so again, buy it, right? Get in, do some re light rehab, nothing major, and, and
then you'll be able to implement this strategy if everything goes wrong and you just need to sell.
Or even if everything doesn't go wrong and you just said, you know what? I don't wanna do this,
uh, particular property anymore.
It's not in the right area that I thought, or whatever. And you just want to get out of it. You have
this at your disposal and you just sell it. And, and take a, like I said, take a look at the, all the
strategies we have from wholesale, assigning the contract, renovating midterm rental, long-term
rental, lease options, social housing, and then selling in retail. (···1.1s) You have (···1.3s) eight
(···0.6s) different strategies, (···0.9s) eight, that you can get in, uh, and when you make money
in the buy and then pivot and, and, and strategize on exits, uh, in, (···0.7s) in a multitude of
ways.
And that is important. So again, when you're going out and you're making those phone calls to
try to acquire properties, (···1.3s) having this in the back of your mind or written down on a piece
of paper on the side of you, even to, to, to, to push those fears away of (···1.7s) purchasing a, a,
a property for a million dollars, you know, or $2 million or what have you, (···0.7s) that'll alleviate
those fears knowing, oh, I have all these ways to get out of this property or to, to pivot when I
need to in this property so I can go in fearless.
And remember, (···1.0s) when you invest, there is risk, but we are talking about, um, mitigating
that risk. And that is exactly what this is. We have just mitigated our risk, uh, down to such a low
threshold that you can walk into anywhere with confidence to invest.
Uh, Joe, (···1.0s) And remember, (···0.7s) don't buy left (···0.7s) buy right? (···2.5s) He said it
with a straight face. He said it with a straight face. You got, you can't be, okay. (···3.0s) Alright.
(···1.4s) I'm not even gonna get into lipstick with a pig that I have here.
(···0.5s) I'm gonna keep it back here. So, (···2.5s) Fair enough, fair enough. (···0.7s) Alright,
well, we'll, uh, we'll see you on the, in the next video here. Uh, and, uh, again, uh, buy it right,
not left. Uh, that's (···0.5s) good for you Joe. Good for you. (···1.6s)
(···2.8s) All right, everybody, welcome back. We got Joe here. Joe, say hi to the people. Hi
(···1.6s) to the people. (···2.0s) This do don'ts. Um, that's not French, so I'm just letting you guys
know, just by making a bad French accent. Doesn't make it French. Um, so (···0.9s) we are
going into setting up your property (···0.7s) and (···1.5s) to, (···0.8s) to, to, to talk about this.
Um, Joe and I, uh, Joe, Joe did an astounding job, uh, at setting up our, uh, Airbnbs as far as,
um, making sure ev all the i's were dotted and t's were crossed, and, you know, the items and
things like that. We had a great designer as well, to, to help out on some of the decor, uh, too.
Uh, but Joe was instrumental in making sure that, uh, things looked beautiful, uh, or, or at least,
um, they, they looked good for our guests for any particular, um, uh, guests that we were trying
to, uh, entertain. So, (···0.9s) I would like to turn it over to the man, the myth, the legend himself,
(···1.0s) Joe Lamb, ladies and gentlemen. (···2.0s) All right.
All right. So this is the part where I love lists. Um, it's kind of like, uh, one of my favorite movies
is Schindler's List, (···0.7s) and I like making lists. (···0.8s) So, (···1.3s) here we go. I'm actually
gonna open up this, uh, this is my book, Airbnb Secrets, (···0.6s) and I actually have a list
(···0.7s) of all the items. And these are optional,(···0.7s) you know, um, some are essential, but
then, uh, I'm just (···0.6s) covering the, uh, I don't know what you call it, uh, the, the breath of
items that can be included in every single room.
(···0.6s) So, uh, bedroom, kitchen, bathroom, the garage, even. You know, um, you're gonna
see it here. This is an exhaustive list. Um, but whatever you put into there, just think about how
the guest is going to feel. Uh, you know, uh, 'cause the last thing you want is a guest, you know,
who requires something and it's not there.
And if it's something that, you know, you could have purchased for five, $10, you know, (···0.7s)
why not? You know, because that's only gonna give the best experience for the guest, uh,
which will lead to, uh, you know, your five star ratings and reviews, you know? Um, and this is
all about customer service when it comes down to, you know, setting up all the items, uh, that
are appropriate for the guests who are staying there.
So, (···1.4s) so (···2.4s) the, actually, the first thing is, uh, when we go into the bedrooms, uh, of
course, beds are important. You know, there are some spaces that will actually have, you know,
couches that turn into beds (···0.5s) or, uh, they actually will just have air mattresses. You know,
Airbnb, the company started, uh, with the founder sleeping, you know, in places where there
were air mattresses. And hence, the name of the company is Airbnb.
Air stands for Air Mattress, b and b stands for Bed and Breakfast. Uh, you certainly don't have
to include bed and breakfast, uh, here at your properties. Um, but, um, you know, the bed, of
course is crucial. So every bedroom should have beds, at least one, or maybe two, so
depending on the size. Now, I'm just gonna go through this list, uh, and every time something
jumps out that is important, I'm gonna talk a little bit about it and why it's important. Um, if it's
less, so, then I'm just gonna brush past it.
Okay? I'll still read it off, but I'll continue on. (···0.6s) So, the first thing is air conditioning. And
again, this is something that is usually in the, uh, um, in the system of the, uh, the entire home.
Uh, but you can also have units that are, you know, attached to the window, um, to provide, you
know, cooler air, especially in your warmer climates. You know, highly suggest you have air
conditioning in your property. Alarm clock, uh, this is something if you have a, uh, a home that's,
uh, more like a retro type of feel, and you wanna add, you know, a little touch.
And this comes in personality wise, uh, for your home. Um, because (···0.7s) most people have
alarms on their phone, you know, so this is not a crucial item, but, uh, a little touch is, uh, if you
want to add, you can, uh, bed linens, pillows, and comforters. This is an absolute must that you
have to have, uh, for your beds, um, because guests will not sleep on a bed without it, you
know, and I don't know anybody who would, uh, without these essentials, you know?
And these are things that are washed regularly from the, um, the cleaning staff. (···0.8s) A
dresser is important because where are the guests gonna put their clothing? Uh, a fan is
optional. And, and this is one where if you have an air conditioning that's only in the, the main
room, let's say like the kitchen or, uh, dining area, and that's a, the unit that's hanging off the
window (···0.6s) and the other rooms don't have it. So you can have fans in each of the rooms,
uh, to help cool down the area, whether it's a standing fan that's portable, or it's the fan that's,
uh, installed on, uh, in the ceiling.
So, you know, the one we're talking about here is the one you can actually purchase from a
store and put it there. Uh, garbage bin. Uh, this is important. Usually you want to have the
garbage bins, uh, in, uh, the bathrooms, but if you wanna have it in the, in the bedrooms as well,
that could be helpful, because sometimes we've gone into our, uh, we, we've gone into our
homes after cleanings, and we've seen a lot of trash just left around on the floor under the beds.
And, uh, we discovered that if we put a garbage bin there, they're more likely to throw the trash
in the bin. Uh, and it's all in one place, and it's a faster cleanup for the cleaning food hangers.
That's important. Uh, I recommend them because, you know, guests are traveling and they
have, you know, they need a, a place to especially hang up if they're, they have button-ups.
They wanna, you know, iron and, and leave up on there. Uh, heater that's important as well.
And the, in your cooler climate areas is, um, you don't want the guests to be bundling up so
much, you know? (···0.8s) And, uh, keep in mind, of course, the heater and the air conditioning,
it's gonna run up your utilities, but that's just the cost of (···0.6s) doing business. So lamps,
those are good, especially if you don't have, uh, the overhead lighting, you know, in the ceiling.
Uh, you definitely wanna have lamps, whether they're table lamps or floor lamps, massage
devices. This is more like one of those luxury items. This is not an essential, uh, you can have
like the foot massagers on the floor that just plug into the wall.
You can have an actual chair that I've seen before, giant chairs that cost thousands of dollars,
uh, in, in a room. Um, if you have something like that, you definitely wanna mention it as a, an
amenity. 'cause that's a big plus, uh, for people, uh, nightstand, uh, that's important, uh, to put
right next to the bed because that's just, you know, a little area. They could just put their keys,
their wallets, you know, glasses, any, any small personal items.
Uh, and that's something where you can put a table lamp as well. Pen and notepad. This is
good too, especially for those who are working professionals. Uh, this gives them something,
you know, uh, the added, uh, peace of mind that, uh, they can always jot things down,
especially if they're on work calls and they just, they see it there. They can just utilize it. And
they close a long way for a positive review. Let them know that you are thinking about them, uh,
because they're working. Um, you can have a safe to lock passports, jewelry, valuable items.
Um, this is something that's common in a lot of hotels. Uh, you can do it here as well, but
usually, you know, I haven't seen too many of 'em, but it, it, it's an option. Um, and again, if you
have this, uh, it's a good amenity to, to mention, you know, so this gives some travelers a peace
of mind. So rug, you can put rug in there, um, shelves. Those are good too. And it just depends
on the, on the space available, uh, table, uh, especially if the, the room allows, you can put a
table.
And even chairs, again, these are for your working professionals. Uh, they bring their laptop,
they can have a, a station, so they're not just, you know, sitting in bed, you know, uh, using a
laptop tissue box is another thing. (···1.2s) Now we're gonna move on to bathrooms.
Bathrooms, uh, there's a whole array of items that you can place in here. Um, they're not gonna
be furniture items. They're just gonna be small items, uh, that take care of, uh, the needs of
guests, such as aspirin, in case, you know, people can have headaches, you know, um, bath,
uh, beach towels, you know, that's important.
You definitely wanna stock up on these, um, because some people, you know, use a towel, one
towel for a whole week. Some people use a towel every single day. I've seen it before. You
know, and this is gonna save you on cost, because if you only have, uh, six towels, and it's six
guests staying there, and everybody uses one towel per day, now they're washing six towels.
And it's, uh, it's not a efficient use of the washer and dryer, because they're spending a lot of
money now on very few items to wash. So, definitely stock up on towels, uh, bar soap. Uh, this
is good. This is very, uh, in inviting and welcoming. I highly recommend it. It's a low cost item,
but you don't, you don't need to get the big bars. You can get the smaller ones unless you have
long-term guests. Uh, because if you have a big one and someone stays for two days, well,
they're, they're only gonna use maybe an eighth of that bar for the two days if they're there and
you're just overspending.
And that bar soap just goes to waste because you can't give it to the next guest. Body wash is
good because that's something that's in a, a case, and it's sealed. Um, and that can always
actually be refilled, uh, as well. If your cleaning staff comes in and they want to refill the bottles,
make sure you sanitize the outside of that, of course, if that's the case, if that's what you're
doing. So, (···0.7s) cotton swabs, cotton swabs.
So those are good. Um, feminine hygiene products, I'm not really gonna get into that, 'cause
that's not my area. Um, hair comb, hair dryer, uh, I, I especially love, uh, when there's a hair
dryer, uh, in case I forget mine, or I don't bring mine, uh, lotion, (···0.9s) makeup mirror, those
are the small round mirrors. Uh, those are actually for shaving as well. You know, the one that
looks like the, uh, the normal mirror, then you turn it around, then it's really extreme closeup.
Uh, I know a lot of women like those, and I think, uh, some men use those as well when they're
shaving. (···0.9s) You can have razors that are disposable. Uh, that's definitely optional. Uh,
shampoo and conditioner, uh, shower caddy, uh, that's where the, the, the item that you hang,
uh, over the shower head. And so they don't have to, you know, bend down so far to pick up the
items. And this is good because then everything is at eye level. They can pull the items that they
need while they're showering, and this actually lessens the chance, uh, for, for them slipping
and falling in, in, in the, the bathtub or the shower.
A shower mat. That's a good one. Uh, make sure it's non-slip. Uh, but be careful because this
one, you have to clean, uh, regularly. (···0.5s) You have to tell the cleaning crew that this is, you
have to get in between all the, the suction cups, because mold can develop there over time. Uh,
thermometer (···0.8s) that's very optional. I mean, I haven't used a thermometer since I was a
kid.
Um, toilet paper, that to (···0.6s) me, is essential. A lot of guests expect toilet paper. If they go,
you know, they go into your property the first day and they have to use the restroom, they have
to go number two, and there's no toilet paper. Wow. (···0.5s) You know, just imagine the review
that they're gonna leave for something like that. You know, um, toothbrush, that's optional. You
can offer (···0.7s) toothpaste. You know, these, these are the little ones, you know, that would
be good.
And all of this, you could put into a, a, a nice little gift bag as well, if you liked. Um, and it doesn't
have to be an expensive, like, heavy duty bag. It could just be, uh, small, inexpensive ones that
you just put all in, put it all into, and that's a draw string. You just close up. You can actually just
leave it either in the bathroom or can, you can leave it on the, uh, the bed. (···1.2s) And that's,
uh, I'll stop one real quick and, and share that. That is one, um, strategy that if you put all these
little, uh, welcoming gift bags on the beds, sometimes you can tell that you know, the bed has
not been slept in, especially if you, um, uh, dress the bed a certain way.
Um, and that's there. And it may be untouched. That means, uh, it's a possibility that you may
not need to clean that bed. Uh, no one has slept in it during that time. So, uh, towel hooks, that's
important. Tweezers, (···0.5s) optional (···1.2s) kitchen. Uh, so we have, uh, your amenities.
People are gonna want to cook.
That's the big, uh, difference between staying at a short-term rental versus a hotel. Lot of times
you can't cook in a hotel. That's why they're gonna pick your place, uh, over a hotel or motel. So
butter, that's very important. Uh, you can have carpet cleaner, and your cleaning supplies are
your all purpose sprays. Your bleach, your broom and dust pants, disinfecting wipes, glass
cleaner, mop, non latex gloves, and sponge. There's a lot of times the guests, if they make a
spill, and they, if they have nothing to clean up with, well that's not good.
You know, you wanna make sure that they can take care and clean up their own mess. And
some people like to clean regularly, and it's only gonna be a benefit, uh, for you. 'cause they're,
they're acting like the cleaning crew, uh, uh, while they're staying there. So, uh, coffee, tea, and
other accessories. Uh, when I say accessories, uh, those are your, uh, your cream packets,
your sugar packets. Um, so those are, you know, these are supplies that you're gonna be
replenishing on a regular basis as well.
A lot of coffee and tea drinkers out there. Uh, highly recommend this as well as the coffee pot,
because this is something that guests, uh, these things are guests are expecting nowadays, you
know, so (···1.3s) cooking oil, that's important. Cooking utensils. And when you have cooking
utensils, try to think of the number of guests that you max out at, and then try to have a certain
number set. 'cause you don't wanna have just one set for every guest.
You wanna have at least, maybe, let's say three or four, so that when they use the washing
machine, just like the towels that I was talking about, you want them to be able to load up
everything at one time and wash it. So, uh, cutting board, that's important. (···0.8s) Dinnerware.
So you have your cups, mugs, plates, and utensils. Um, dish washing liquid, that's important. If
you have a dishwasher, (···1.0s) hand towels are good. Keep in mind, hand towels, this is
something you're probably gonna resupply a lot because these go missing, or they get stolen or
they get, uh, stained a lot, or, uh, they get ripped up because these are used a lot by the guests
and what we found.
Uh, so just keep that in mind as, as, uh, an expense, uh, a kettle for boiling water. Uh, you can
have your knives have a whole array of them, especially if it's on a wooden block. That's always
good. Um, milk, I'm not so sure about. That's not something that we've really done, uh, unless
you have like (···0.7s) powdered milk.
But I'm not, I'm not a powdered milk drinker, you know? 'cause milk is not gonna last for too
long. And you don't wanna have guests who leave milk behind. And, you know, another guest
comes and they drink it, you know, 'cause (···1.0s) you know, expiration dates. (···0.7s) So,
oven MITs are important, especially you have, you have an oven, which most homes do pots
and pans. Just think of the full array of a normal, what a normal house has. Salt and pepper,
scissors, uh, and here you have your really liquid hand soap, uh, at, at the, the sink.
Uh, your sponges, you know, can never go wrong with too many sponges. When guests leave,
you wanna replace the sponges with the a, a fresh one. (···0.8s) Sugar cream and sweetener, I
talked about this before. Uh, that's for your coffee and tea. A teapot. Uh, you wanna have trash
bags because they are gonna need this, uh, for especially the kitchen size ones. So when they
fill everything up, they can take it right out to the trash bin. Uh, trash can as well, ideally for the
trash can.
You're gonna want to have one. It's not open at the top. You're gonna wanna have it with the lid,
because that traps the smell in there. You know, if you have it open, I mean, that's where you
can attract the flies. You don't want the smell to linger in the space. You know, you want it to be
trapped and enclosed. Uh, even the ones, especially with your foot, if you can have them press
that. 'cause if they're touching it and they have that, that one that swings, well, they're always,
you know, that can get dirty. And they're touching that a lot, and they're touching other areas.
Uh, I'm a neat freak. So I'm kind of harping on this. Tupperware, this is an important one. You
may not think it is, but we've had guests that say, Hey, there's not enough Tupperware here.
(···0.7s) You know, and, um, they want to store their food. Some people do not like to waste
food. So Tupperware is crucial for them. So, living room, this area, this is a, an important one
where you can, there's a lot of room you can play with. You can, you know, have, uh, different
amenities in here. So, um, this is a room I always like to, uh, to, uh, supply.
So, because you can put board games, you know, these are low price items, you know, all the
way down from $5 up to, you know, it could be $50. You could have chess board games. You
could have monopoly, you know, shoots and ladders for kids. Think of the different age groups
when you're, uh, purchasing board games. You know, don't just think of things for adults, it's
kids as well. You know, or think of games that a whole family can play, or trivia games, you
know, (···0.6s) and then you have books. You know, just depending on the, the style of home.
You know? Uh, if, if you're attracting working professionals, then you're gonna want to have
business or self-help books. You know, if you're attracting travelers, you can have books that
are like coffee table type type of books where it's a lot of, uh, uh, trips and vacations that you
see, like picture books, you know? So it gives the mood and the feeling that they're on a
vacation, that they're traveling, you know? Um, you, you could have novels if you like. You
know, if you design your house and it looks like it's, you know, for the librarian type of, you
know, people, you know, um, coffee table, that's always a, an important one.
You know, uh, can't stress that enough. But they're all different types. Just find the one that fits
best, uh, for your design. (···0.7s) Coloring books and crayons. That's, you know, something
really for the kids. Uh, couches (···0.7s) absolutely are crucial, you know? 'cause (···0.6s) where
are people gonna sit in the living room? Desk and chairs. That's again, for your working
professionals. Futon, that's a little extra.
Something you can put on the side that makes the room a little more fun. Uh, relaxing and lively.
Full length mirror. That's up to you. I'm sorry, full length mirror. (···1.7s) Then you have your
lamp. This is, (···0.9s) you know, that's an important one because, uh, sometimes they wanna,
you know, watch TV and have a lamp so they don't have, you know, uh, the full brightness, uh,
of the overhead lights, uh, mag. You can have magazines. You can, and of course, when you
do magazines, try to stay away from anything that's, uh, that's political.
Um, or anything that's, religious (···1.8s) paintings the same thing. You know, you want to have
things that are neutral, um, and nothing offensive, you know, (···1.3s) and pens and pencils, you
know, uh, that's optional. That's kind of strange to have in the living room. Uh, I would see that
more in a den or possibly even in the kitchen. Playing cards. Again, that's going back to the
game. Uh, sofa. Similar with the couch (···0.5s) and TV, cable or Netflix.
You know, this is definitely a bonus, uh, for your property. This is an amenity. Yeah, it's gonna
cost little bit extra. Uh, but again, if it's a difference with someone staying at your place because
you have it and someone else doesn't, (···0.5s) why not? You know, uh, V h s d v d Blu-Ray
player, you know, this is an option. You know, this is, this is a device that's been, you know, on
slowly on the decline. Uh, but if you design your house in a way, uh, that is kind of like this retro
kind of house, you're absolutely gonna wanna have something like this.
You know, because you're gonna cater to the people, uh, who have that nostalgia and, you
know, and like to use things like that. And even, even video games, I would say, you know,
(···0.8s) so additional items you can have, um, which I think are crucial, are washer and dryer.
You know, um, you, there's gonna be dirty laundry, you know, and this is, you don't want the
guests to have to go constantly go outside and, you know, to, to go to a washer and dryer
because they're wasting their time.
Now, while, while they're on vacation dryer or clothes rack, uh, carbon monoxide detector,
(···0.7s) that's very important. You want to have that, uh, clothes, iron and ironing board. I
always like this. Wherever I go, my clothes get wrinkled. And when it's there, I really appreciate.
And I give a positive review. (···0.6s) Fire extinguisher. This is a must, you know, because you
want, if there's a fire, you want the guest to be able to handle the situation. You know, without
the fire department being called in (···1.0s) first aid kit, this is important.

We usually put this in the kitchen, uh, and also the garage, you know, so those are two places,
uh, where they're commonly found. (···0.6s) And that's something you just wanna buy as a
complete set. You don't wanna have to go cherry pick and, you know, uh, put that together. Uh,
smoke detector. That's important for obvious reasons. And also, every six months, you're gonna
want to have the batteries replaced. There's buttons you can press on there. Um, when it gets
to about four or five months, you wanna just test it, have the cleaning crew just go up on a step
ladder, test it out, and make sure it's working properly.
So, um, wifi as well. Again, this was number one. Uh, what we covered before, gotta have wifi. If
you don't, the guests are gonna complain. That's almost a guarantee that I'll tell you right now.
So, all (···1.8s) right, Brent, (···1.0s) that's it for, for my section. All right. All, (···0.8s) excuse
me. Um, yeah, (···1.5s) one thing I wanted to add with, uh, that item list is, uh, you need to have
a, uh, checklist (···2.0s) for all those items, (···0.8s) because especially things like towels
(···0.7s) or, uh, um, silverware, dishes, dishes get broken.
Um, towels get soiled to beyond, you know, washing sometimes, um, with makeup or other
things, uh, uh, even blood, um, at times, depending, you know, something, someone could cut
themselves or anything, right?
So you, you will lose towels that I would just let you know, you're gonna lose silverware. Um,
you're gonna lose plates. People break them. So you wanna make sure that you're keeping
track. 'cause the last thing you wanna do is a couple months down the line, uh, without keeping
track, one of your guests (···0.9s) messaged you and says, uh, there's only one plate in here.
(···2.2s) You don't want to have that type of problem. So, uh, again, (···1.1s) make sure you
have an itemized list. (···0.8s) And as your cleaning crew is going through, I know it may seem
daunting, but they just have to, um, check, you know, and, and they'll have that itemized list.
And as they're doing the dishes and putting 'em in, then they're just counting 1, 2, 3, 4, 5, boom,
boom, boom. And they write that down, uh, in, in your checklist. And we, we have a little
checklist, uh, that, uh, uh, while I'm saying you, you, with this itemized list that we have, make
yourself a checklist.
Uh, we have a checklist. (···0.6s) Make yourself a checklist. Um, furnish, furnish furniture
suggestions is something that, uh, uh, again, uh, Joe just kind of covered that. Um, and we, we,
(···2.1s) from the bare minimum, you're gonna want to have those things that, that he's talked
about. Um, moving into, um, moving into the, uh, the decor ideas again, uh, this is being
resourceful and just thinking outside the box.
Uh, I know Joe, um, has excellent ideas and, and we always go back and forth on, oh, what,
what can we put in to, to make this room a little bit better? When we first started our first Airbnb,
uh, our short-term rental, we had a, um, it was bare, you know, we didn't have a lot of decor.
Um, but as we went along, and, and I, I firmly believe in just getting the thing up and running,
right? Get it up and running, get your first guests in, um, and have the bare essentials, and then
start adding fun things. If you're running low on funds, uh, I would, I would suggest that, uh, Joe,
I, (···1.6s) Yeah, for decor ideas, I would recommend, if your property is near like an
amusement park, (···0.6s) hey, why not design it (···0.5s) to mirror that?
Because that only plays it up. Because if your travelers (···0.7s) are going to amusement the
amusement park that is in your area, and it, let's say it's a Disneyland, why not design it with
Disney theme? You could put Disney characters up on the walls, the paintings. Uh, you could
have the, the bed linens, you know, Mickey Mouse all over it, you know, uh, why not play it up?
Because you're gonna be attracting, usually families with kids, you know, and they're gonna
show the kids like, Hey, why don't we, what do you like about this kids?
And get the kids' approval to stay in that, that property. If you're near, uh, a ski resort, you know,
why not play that up, right? You, you could have, uh, even, uh, skis that are mounted, um, or
snowboards that are built as shelves, you know? So these are things where you're, you know,
now it's, it's getting a little more fun and making the property a little more unique and putting a
personal stylized signature on it. Um, I mentioned before about the firehouse, right? You know,
they had that pole coming through, and they, they had the red brick, um, and they just designed
it.
They even put, uh, um, like (···0.8s) the outfit, the uniform that firefighters use, and that, that
they hung up and with the helmets, you know? So that's a fun thing. If I went to that, uh, to, to
that place to stay, I would take off those hats and I'd wear it. I would take photos. And now you
have an Instagram-able, uh, property listing. Exactly. That's great. Yeah. And that's a vacation
in and of itself, right? (···1.7s) Yeah.
And you can have, literally, you can have, uh, a wall that is, you know, designed for Instagram,
and you put the hashtag, you paint it on the wall that says hashtag whatever the name of the
house is, and that's your Instagram handle. And that's free advertisement because then people
are taking photos, they're posting it with the hashtag. And if you have an Instagram for your
property, (···0.7s) you're getting free advertisement that's outside of Airbnb now. (···0.8s) Okay.
So these are all things that you can think of.
Um, and if you are, you know, in a seasonal place, you know, you wanna play it up, you know,
you, you're, you've got a cabin in the woods somewhere, you know, you can literally have
posters of movies that are, you know, like literally Cabin in the Woods. That movie. Don't do that
movie. It's a scary movie. That's a scary movie. It's a scary, (···2.5s) but you see what I mean?
Just try to think, you know, of how to enhance the experience for the guest (···0.9s) as opposed
to just being basic and average and run of the mill.
What can you do to enhance the experience and create a wow experience for them? (···1.2s)
Absolutely. And then, uh, just moving into Appliance Tax, uh, to be honest, that's gonna be your
big ticket items, like your washer, your dryer, uh, your stove, your refrigerators. (···1.3s) This is
the thing (···0.7s) you are gonna have to have. (···0.6s) I mean, (···0.8s) in most (···0.8s) rental,
short-term rentals, you're gonna have to have a, a, (···0.5s) a washer, a dryer, a (···0.6s)
definitely gonna have to have a refrigerator.
You're definitely gonna have to have a, um, uh, a stove, right? Um, for the most part, there's
some exceptions if you're in a camper or something, and, you know, that's a part of the
aesthetic. But, uh, the hack to that, (···0.7s) in my (···0.8s) humble opinion, (···0.8s) is, uh, we
mentioned a store called, uh, habitat for Humanity Restore, which, you know, again, (···1.0s)
there's no affiliation.
I just personally love what they, what they stand for as a organization and what they're trying to
do, (···0.6s) and, uh, and give back. So shopping there is, is a way to keep your cost down. For
instance, I just did, um, uh, a new air, uh, short term rental, uh, and that (···0.8s) is, (···1.5s) oh,
I believe I was able to get, and, and this is any discount store, any discount store you may have
in your area that you can buy wholesale, um, try to, try to do that.
Or you buy significantly, uh, less expensive than the retail. They might not be brand new, but it's
going to save you money on the up, uh, when you're getting yourself up and running with your
new short-term rental. And that's important is to get up and running, make everything solid, and
then you can go in and start, uh, upgrading.
So for instance, uh, I was able to get a refrigerator for, you know, uh, I think it was like 150
bucks or 200 bucks or something like that. And it was, (···0.5s) you know, clean and, and, and
with very little, you know, scratches or anything on there. Uh, and, and it, and it worked with the
decor that we were working with. So I said, yeah, I gotta snatch that up. Um, and then maybe
down the line, when everything is run up and running and smooth, I'll block out a day, uh, to not
have any guests in the property, and then just move, um, that, that, that, uh, particular used
refrigerator, that still works fine, and move it out and put a brand spanking new one in that's got
all the bells and whistles and all that fun stuff on there, um, as an upgrade.
And then what we talked about before is you could potentially, you know, work that into the
budget. If you have to pay more money for it, just add a couple extra bucks a day or something
like that, um, to, to offset that cost over time.
Um, so (···1.0s) from appliances, make sure that, you know, you don't have to get them brand,
brand new. Uh, you can do a little hunting and, uh, shopping for those to make sure that, um,
you're not breaking your back, because that is, those are big ticket items, uh, and we're not
gonna lie, you, you really need those, but you know, you can also get away with, uh, buying,
buying those at a discount. (···3.7s) And, uh, right, That, that is it for this segment.
(···0.5s) We'll, we'll see the next video. Mention one thing before we go (···1.0s) ongoing
maintenance. (···1.2s)Just make sure that you have a, uh, your line item, uh, uh, in your budget
for ongoing maintenance, because you're going to have those little dings in the wall. You're
gonna have, you know, uh, things happen with your appliance, uh, and so on and so forth, that
you're gonna have to, you know, make sure that you, uh, take it, take into account.
So make sure there's a line item in there every month that you're taking out money, um, and
setting aside in a savings account, savings, uh, for that rainy day, for those, those maintenance
issues that will come up, whether it's electrical, like we've had, um, you know, fence repairs, so
on and so forth. You wanna make sure you have, uh, budget in there for that. (···0.8s) That's all
I wanted to say, Joe. (···10.0s)
(···3.2s) All right, everyone, (···0.6s) how are you? Welcome back. We're Back. We're back.
(···1.8s) And now we are going to get into setting up the team. Uh, again, very important. I
mean, I know I say that all the time. Everything's very important, which it is. And, and, and your
team is very important because you're gonna live and die by who you get in here. Uh, and the
first, uh, on the team, uh, is (···0.7s) the cleaner, uh, the clean team.
(···0.5s) I'm trying to do, uh, jokes like Joe, I can't I clearly, (···1.5s) but the, but the clean team.
So, um, what we're gonna do is we're gonna go over to a, a (···0.5s) questionnaire, but just to
give you, uh, uh, a heads up on the, the clean team.
Um, this, this questionnaire is, may seem daunting, right? It may seem daunting to most, uh,
people, um, and cleaners that you would, you know, just call up and say, Hey, I, I have a
property I need cleaned, right? But by doing this checklist (···0.9s) and sending this
questionnaire to them, let's say you send it to 10 people and one person sends it back, that's
your cleaner.
Uh, that's gonna be the person who's gonna come in and go thick and thin with you. (···0.7s)
And the cleaning for an Airbnb, as Joe can explain to you, is paramount. Paramount. Uh, I didn't
know that was my cue, but I, I will take the queue and I will run with it. (···2.0s) I'll turn it into A Q
R SS T as a matter of fact. (···1.5s) And yes, because the cleaning is, you know, the place is
dirty, you're gonna get bad reviews.
I mean, (···0.7s) once you have a bad review, I mean, there, (···0.6s) it stays there. Every
review stays forever. And cleanliness (···0.6s) is, (···1.8s) you know, is a (···0.6s) major
expectation. Uh, nothing should be dirty when a guest (···0.7s) enters your home, uh, upon
check-in. So, (···0.5s) so, and you know what (···0.7s) Brent was saying regarding the
questionnaire, this really is, is a, a good vetting (···0.5s) for, uh, cleaners who (···0.7s) aren't at
the, the level of standard that you're gonna need them to be, (···0.6s) because you wanna reach
a point where you're not having to go to the property, um, to either clean it yourself or go there
to supervise the cleaners.
You want them to be self-sufficient in this regards, and they're gonna be your eyes and ears.
And then you, they need to report (···0.5s) any and every issue, uh, that they find, whether it's
damaged furniture or carpet stains, or, you know, missing items.
You know, you are gonna be relying on them, uh, in these instances. (···1.4s) So, Uh, With
these questionnaires, uh, we can just go through them, you know, line by line and just, uh, um,
explain the importance of why they're there. And some of them are forced, or just, they're just
gonna be (···0.6s) self-explanatory, you know? So, uh, like, let's go with the first one. Uh, are
you or a staff member available seven days a week through hundred 65 days a year, including
all holidays?
(···0.6s) And the reason for this is because if you have (···0.5s) a, a cleaning person, and she's
a solopreneur, he or she, uh, you know, they may just, you know, go on a holiday, go on
vacation, and (···0.9s) not tell you, (···0.5s) and you're trying to schedule them and you can't
reach them. (···0.8s) Well, that's a problem. Or you, let's say you have scheduled a person
(···1.1s) and they suddenly become sick and they're unable to answer their phone, or they've
gone, they've been hospitalized, so they're out of commission (···1.8s) now.
There's nobody else to go in and clean, and you're on the clock because the next guest is
arriving the same day. (···0.9s) This causes a massive problem. So either you are gonna have
to go pick up the slack, go to the property, and clean it yourself (···0.9s) with a short amount of
time, or you have to move the guest, uh, to a later check-in. (···1.0s) And so, it's important that
the cleaning crew that you have, that you hire, uh, have other staff members that they can, that
they can call upon, uh, in case something happens to them, you know?
And that's, you know, the staff that they're gonna be managing. Um, and in some cases, you
know, if you meet their staff and, and, you know, you see that, uh, they're getting a certain rate
and you may wanna, uh, pay them, um, and, and cut out their manager, uh, we don't
recommend that because, um, that cleaning manager (···0.5s) may know a lot of, uh, a lot of the
cleaners in the area, you know, and word may come back to you, uh, and, you know, and they
would say, oh, this (···0.9s) Airbnb host, try to try to cut me out.
You know, don't work with them. Even if they try to hire you, you know, they're gonna try to take
your staff away, or things like that, you know? So (···0.7s) if you get a reliable, uh, cleaning
person and they have a staff, you know, just treat them right, um, because you're going to rely
on them heavily for, for these needs.
So, Brent, anything here for the first one? Uh, no. You hit it right on the, the head. Uh, a
hundred percent. Um, don't, don't try to poach and make sure that they're available. (···2.7s)
Poach, that's a good word. Yeah. Yeah. Poach. Yeah, I like that. Uh, number two, can you
complete cleaning between 10:30 AM (···0.6s) and 2:30 PM every day of the week?
Uh, again, that's important because (···0.9s) that you, you're, you're in that window of the
checkout times for, um, the Airbnbs, the v bos, uh, those sites. And that's just a standard, um,
check-in checkout area that you're gonna have. So you need (···0.7s) to, the, the, the, your
cleaning crew needs to be able to have those days blocked off for you.
Um, whether they have a staff member that can go, or it's them themselves that can go do that.
If someone's like, well, I, you know, I don't know, then don't do it. Don't get caught with someone
who has a great price, but (···1.3s) you, uh, they, they may not be spot, they may be spotty
because, uh, the, the, the best ability to have is availability. And if they're not available during
those times, guess who's gonna get, uh, who's gonna end up being stuck with cleaning?
It's gonna be you. And you don't want that. You need to build a system. Remember, we're
system building, so you shouldn't have to step in to do those things. You should have reliable
people who can come in and get those things done. (···2.5s) Number three, will you provide
laundry service (···0.7s) used linens, towels must be washed either onsite or offsite. Clean sets,
put on or out. There will be two sets for every bedroom, bathroom. Uh, this is a no-brainer.
I mean, (···0.9s) guests sleep in the beds. (···0.8s) Everything has to be washed. Um, like I
said, unless you have a specific system where (···0.5s) you know for sure a hundred percent
that the bed has not been slept in, and there are things that you can do, uh, that would indicate
that it hasn't slept in even going so far as placing certain things, um, uh, I don't know what you
would call it, but like a, like, almost like a paper sleeve all the way around the bed. And if it's
been broken, you know, that, uh, the bed has been disturbed.
Someone has gone into there and slept in there. Um, but if it is not, then there is a chance for,
you know, so less washings, uh, for those beds that have not been slept in, you know, but
laundry service, yeah, all the linens, the towels, the pillowcases, all of that must be washed. Uh,
and it takes time, you know, uh, in our homes, um, it takes two, uh, two rounds, you know,
(···0.5s) wash dry and then wash dry again. So, and that, that takes a lot of time. So, (···1.3s)
Yeah, (···0.6s) man, you're, and, and at this point, you're, (···0.9s) you're washing, um, all the
linens and bedsheets, and, I mean, you're just going through everything.
So, and that's again, why it's important to have a washer and dryer on site. Uh, because if they
have to take linens and things offsite to wash, uh, that's going to eat up time, uh, time that you
don't really have when you're trying to turn the, uh, the, the property over to be rented out for,
for the next guest, which could be within a, a matter of a few hours.
Uh, so number four, will you bring your own cleaning supply slash equipment, uh, fragrance free
slash natural supplies needed, right? And again, uh, (···0.8s) this (···0.5s) helps save on cost for
you. So if you have to pay for the cleaning supplies, let's say you have two day rentals, three
day rentals, you know, and they're just burning through your cleaning supplies, uh, you wanna
know, uh, 'cause that's another cost that you have to incur.
And so you, in your bottom line, you have to account for that. Am I gonna have to buy, you
know, a hundred, uh, dollars worth of supplies, cleaning supplies every month? Uh, and you,
you need to know that. And then fragrance, fragrance free, um, uh, uh, sub supplies. (···0.8s)
Again, you may have, uh, guests who don't like a particular smell or, um, they could be, you
know, highly allergic to, um, a certain, you know, uh, something as well.
So you, you wanna make sure that, that, um, that whatever they're using isn't that strong, um, or
overpowering, uh, and, and things like that. (···2.2s) Yeah. And if you're using, you're requiring
them to use plant-based, uh, cleaning supplies.
(···0.6s) That's actually something that would be good to, uh, promote in your listing, because
there are people who are, you know, they're either sensitive to chemicals (···0.7s) or they're just
more of the aqui friendly type of guests. You know, who, who would actually be drawn to your
listing because of that? (···0.8s) So, number five, would you be available to be onsite if a guest
has any potential issues? What hours of the day would you be available? What is your response
time? If we have an issue, including overnight and weekends, would be paid hourly rate, $25 an
hour for any occurrences.
(···0.7s) This is a great thing to, to include because (···1.2s) things happen. There's plumbing
issues. Um, light fixtures go out, something gets broken. Uh, and if you're not (···0.9s) in the
area to do it yourself, uh, and it's preferable that you don't do it yourself, you can have them
come in (···0.6s) and if they see that there's something broken like a lamp, they can go ahead
and, and fix that, uh, as a service for the guest.
Whether the light bulbs are in the garage in a locked case, or they have to go to the store, go
purchase it and bring it over, uh, and replace it, you know, (···0.7s) your cleaning staff, uh, if
they're open to this additional type of service, (···0.5s) you know, (···0.7s) that will be an added
bonus. You know, not all cleaning, cleaning staffs do this. And you may have to, to find a
handyman or a repair person, uh, that you would, uh, have as a backup, or I'm sorry, as a
primary, uh, for these types of occurrences.
But (···0.7s) if your cleaning staff is okay with it, why not? Because you already have a working
relationship with them. So, (···0.8s) Yeah. And, and, uh, the 24 hour cleaning situation, and
we've all been in hotels, uh, where, um, something, uh, goes, uh, uh, I wouldn't say awry, but
let's say someone, uh, throws up, uh, and it's bad, or, um, someone, um, that, like he said, the
toilet overflows and there's water everywhere, and the guests are like, there's water
everywhere.
We shut off the water, but there's water everywhere. (···0.8s) Maybe the cleaning staff needs to
come out for that. So, uh, it's, it's just always good to know whether they can do that or not, or if
a guest and, and, and potential. The the biggest reason for this is if a guest leaves early, right?
And, uh, you're able to (···0.5s) get another booking in (···0.8s) before (···0.6s) the regularly
scheduled time for, for them (···0.7s) it may be at night, you know, it, it may be like, Hey, we
really need to get this thing going.
They left. Um, but we were able to get someone else in. Can you come clean, uh, right now?
And it may be nine o'clock at night. Can you do that? Uh, so you, you want to know that,
(···0.8s) and, and then you would pay them, uh, a a little bit extra, uh, accordingly. (···3.8s)
Excuse Me.
Okay, well, nu (···0.6s) number six, can you proactively check for damage missing stolen items
if the inventory or items left by guests, and immediately notify the manager, Bradley Streck. And
this is the questionnaire from actually, uh, Bradley, one of the, one of the owners, uh, of Pip's
Path. Also notify Bradley if a home is excessively dirty sheets or towels unable to be cleaned,
uh, or destroyed. Uh, and keep in mind, you're, you know, we we're gonna have, um, a
questionnaire where, uh, the name is gonna be gone.
So you need to insert your name in the places where you see Bradley str. (···0.9s) So for this,
uh, another crucial item, (···0.6s) you want the cleaning staff to look and see if anything's
damaged missing, uh, because that needs to be reported immediately if a guest has taken an
item, (···0.6s) whether they meant to or not, um, that you can report that to Airbnb and you can
get a reimbursement for it.
Um, but you have to show evidence. You have to show proof that with photos, that you had it
there before and it's now missing, or you have to show photos of (···0.7s) your furniture that's
undamaged, and now it's damaged. (···0.8s) And you also have to, um, in, (···0.7s) in this case,
if you've been notified, you know, you have to re replace it or repair it right away, and you get
the receipts, and that's something you would submit to, uh, the short-term rental company.
But they, you know, the cleaning staff should really have a checklist for going over every, every
piece of furniture, uh, all the items, uh, the utensils, like the, uh, the dinnerware, um, in the
kitchen, (···0.5s) you know, so something they can just check off as they go along. So nothing is
missed. (···2.0s) Exactly. I, I second that. Uh, and then, uh, last on this, uh, particular portion of
the questionnaire, will you be able to communicate to yourself, insert your name when any of
the following supplies are below 25% of capacity?
Uh, garbage bags, dishwasher detergent, cleaning supplies, air freshener, uh, sponges, laundry
detergent, tissues, toilet paper, you know, all these consumable things that, that you're gonna
always need to replenish. Uh, that should be, you know, on your cleaning staff to go, Hey, um,
we're out of detergent.
You know, our cleaning staff, uh, usually will, will say those things to us. They say, Hey, your,
your garbage bags are running low, dishwasher detergent, this, that, and the other. Um, we, we,
uh, we, we may need you to do that before the next, uh, before the next guest arrives. Uh,
because we, you know, we don't want to be inconvenienced, uh, by that. (···0.9s) And, and as a
matter of fact, when we went through in a previous video, uh, you, we may have had some of
those items on there, you know, from the target run, uh, big lots, all that stuff that you saw, um,
on that, uh, on our sheet, that was from this particular situation where we had ran out of most of
the supplies.
'cause we had a long-term, uh, guest staying in the property. So you want to be sure to, uh, to
have your cleaning staff report on all of those things. It's very, very imperative, uh, to, to have
them do that.
Uh, and, and body wash here, and conditioners, shampoo, we offered that as well. We had
soaps and all those great things, uh, as well. So you need to make sure, um, because you don't
want to get caught empty handed, literally, (···1.5s) that would be very bad. And you have to run
over in the middle of the night because, oh, there's no, uh, trash bags. And now the guest is
upset because they have to go get their own trash bags. Or they're upset because, you know,
there's a coffee maker, but no coffee or, or what have you.
Or there's no toilet paper. That'll be a big one if there's no smoke. (···2.0s) And I mentioned
before in a previous video that it's, (···1.3s) it's really good to have a storage cabinet, (···0.9s)
preferably in your garage or some space like that, uh, to keep all these items and have it locked.
And you can do with the combination lock or the keypad type of locking mechanism, (···0.6s)
because you don't want (···0.7s) the guests to be able to open up a cabinet and see all these
supplies because they can actually, they could just (···0.6s) clean you out essentially.
You know, these are replenishing supplies. These are not supplies for them to use on a regular
basis. (···0.8s) Joe, I think you need to repeat that again. 'cause that is so big. (···3.7s) I'll say it
again, just for your Brent. (···1.4s) So have a storage cabinet (···0.6s) that is locked, and it's a
combination safe or a keypad system (···0.7s) where (···0.8s) the cleaning crew is the one that
has access to it.
They know the combination. They can go in to access all of these supplies. 'cause you don't
want the guests to go in and empty it out and, and use it all up, you know, because this is meant
for new guests. Uh, the replenishment for new guests upon arrival. (···0.7s) Exactly. That, that,
that little, uh, that little backup that you'll have for laundry detergent, that we had a huge cabinet
in the garage that just housed all of our laundry detergents, our soaps, our, you know,
toothpaste in some instances.
Uh, we had just, just a big old thing back there. Uh, and, and that, that really, really helped out,
um, when the, even when the staff (···0.7s) misreported Uh, but I always just go back and grab
that, and then, then, then you can then go and replenish that cabinet. (···3.5s) And then this, uh,
where you go (···0.8s) into a section on the questionnaire that breaks down (···0.6s) the areas
in the property that, uh, they need to make sure that they hit, um, on every cleaning.
And, you know, we won't go over the entire, the entire list, but, um, things like wash all dirty
dishes or place and dishwasher and star cycle. I, (···0.6s) I'm gonna say, not all dirty dishes.
You need to wash all the dishes (···0.5s) in the property because you don't know if somebody,
uh, may have used a dish and didn't wash it correctly and put it back up, and now there's food
on it.
That's, that's something I'm, I'm not, I'm not afraid to admit I, I've made that mistake before. Um,
in the very beginning, uh, before we had a cleaning crew, uh, I, I, I was one of the ones
cleaning, and to save time, I didn't wanna wash all the dishes.
I checked in the cabinet, (···2.7s) and, uh, I thought they were clean. (···0.7s) Sure enough, one
of the guests said, Hey, and they took a picture and said, the dishes are dirty. And I said, oh, oh,
okay. You know, and, and that, that hurts when that happens, that'll doc, that'll dock you, uh,
that will dock you. So you wanna make sure that you do a thorough cleaning. And especially
with, you know, post covid, uh, world that we're living in.
You just gotta do it. You have to, um, you know, things like, uh, san san sanitizing things,
(···1.9s) you, you just make sure that they wipe every surface table, um, high touch areas, you
know, cabinets, things like that. Make sure that stuff is done. And then, you know, like things like
emptying the, uh, uh, the dishwasher or the, the fridge, especially a lot of, a lot of guests keep,
because it's Airbnb, uh, or a short term rental, they're gonna have their own food.
And almost (···0.6s) all the time there's food leftover all. I mean, I don't, I can't remember one
time where there wasn't anything in the refrigerator. Uh, you, we don't dock the guest for that,
but (···1.7s) you gotta make sure that there's no hot dogs left over, uh, in the refrigerator for the
next guest, because, you know, they may, you know, not want to see used food in there, you
know, or containers and things like that. So just make sure that you, um, go through and your,
your cleaner's gonna do a thorough investigation.
Um, and then make sure there's an inventory checklist, not only for the kitchen, but for
everything in the house. And I know it can be exhaustive, but you may, like I said, (···0.9s) if the,
if you're gonna, it require your cleaner to do this, you may give them an extra little bit of, uh, a
bonus to make sure that they're more motivated to go through this, because (···1.3s) you, you're
gonna live and die by your cleaners.
(···1.2s) Same thing for the bathrooms. Uh, you know, again, and I'm Gonna, I'm gonna add
something, I'm gonna add something Brent. Sure. Depending on the size of the property as
well. Because (···0.7s) if you have cleaners going into a, a studio or a one bedroom, I mean,
(···1.0s) in four hours, one person can, (···0.7s) can clean and check through everything. I
mean, that's, uh, you know, that's a, a, a good size for one person to clean and check. Now, if
you're going up to the three bedroom and above, (···1.2s) that's a different story.
You know, typically we would have two cleaning, two cleaners come in because there is, there's
so much to look over and, and deal with and clean, um, that if it was just cleaning, (···0.6s) yes,
one person can, can handle it. (···0.6s) But because there's a checklist of things, uh, to look
over, um, and, and handle, you know, two, two is ideal when you're going from, you know, three
bedrooms and out. (···2.5s) Yeah, exactly. Exactly.
Um, and then again, just kind of going, uh, through this bathroom, uh, again, clean, you know,
kitchen and bathroom, you gotta make sure that that is spotless. Uh, the last thing you wanna
do is go into a, uh, nasty uncleaned bathroom. Uh, people walk right in and walk right out and
say, no, thank you. We're not doing this. Uh, and because again, (···1.1s) you're gonna go for
the highest standard, uh, and, and a lot of folks are expecting the high highest standard, so you
want to give that to them.
Um, similar to, to hotels, you know, uh, you want to have the best level of, um, of cleanliness.
Uh, but yeah, again, these, this is a good checklist, good exhaustive checklist for you. Uh, make
sure that you're, you're, you're using this, um, as a starting point and, uh, cater it to your
particular properties. Um, we're gonna jump back into (···1.6s) the, uh, the setup of the team.
The cleaner, which we wanted to spend the most time on is (···0.8s) essential. Alright? So,
(···0.6s) but now we're moving into the rest of your power team, (···1.2s) and that's gonna
include, um, everyone from your property manager, your realtor, your broker, your contractor,
uh, and the, it's gonna be for your rehab, your renovations. Um, you want a 27, a 24 hour,
seven days a week handyman that if anything comes up, they can come out and fix it.
You need that. And, and, and, and believe me, (···0.6s) things can happen again. You saw,
again in a previous video, what we, um, had to go through with one of our, our guests. The AC
broke, it was in the middle of the summer in Los Angeles. Uh, it was hot (···0.8s) and the AC
was down and our guests were hot and (···0.6s) we had to go buy fans, uh, so they could be,
uh, comfortable until the AC was fixed.
Uh, so you wanna make sure that you have somebody who can get out there and try to problem
solve things. And if you gotta pay, you gotta pay. But again, this is hospitality service that you're
in. Um, so it's gonna be higher reward for you, but a lot more bells and whistles that go into it.
Uh, and then landscapers, you want to make sure that your landscapers are a part of your team.
Uh, making sure that everything is looking good and clean on the outside, because that's the
first thing that your guests are going to see when they walk up to your property. And you want
that first impression of, (···0.6s) ah, alright, here's our, uh, short term rental for the day, for the
week, for the weekend, what have you. (···0.5s) We wanna feel comfortable going up. And then
that also, um, it keeps in line with your, your standard and the neighborhood standard too.
Um, so make sure that you have, um, good, reliable power team members, Joe. (···2.0s) Yeah.
And be, be prepared. Because in our experience, that incident with the air conditioning unit
going down, it took the person to be the service person who installed it. 'cause it was under
warranty. It took him several days to come out there.
(···0.9s) And so (···1.6s) they, the guests were not happy, you know, uh, I believe it was like, it
was close to like five or six days before he came out to fix it. Even when he came out. Um, there
was still something wrong. He had to leave and come back, uh, two days later. (···0.8s) And as
a result, of course, the guests request a, a partial refund. (···0.6s) And, you know, we could
have refused them. But, uh, you know, we oblige because again, a rating and reviews, they stay
up forever and they're going to affect your status and the way that res the new future guests are
gonna consider booking your, your state, your property.
(···1.2s) Absolutely. So just please, please, please, please, please make sure that you, um, do
these things upfront. As a matter of fact, that's why we have a bullet point here. Have
relationships before you need them. (···0.6s) Contact (···0.8s) right after this video. Contact
cleaners, send them the questionnaire, contact, uh, excuse me, power, uh, uh, members of the
power team, like, um, your contractors and your, uh, lawn care service members.
As a matter of fact, uh, just today a tree, uh, fell in the neighbor's yard of mine, uh, in one of my
properties. (···0.8s) And, uh, the neighbor, uh, you know, is upset 'cause he just sold the house
and he's like, oh, now there's a tree here, and this, that, and the other.
I had to get my landscaping team out there to get, cut that tree up and haul it away. Um, and,
and you need to be able to do that. Now, what happens if it fell on, in the inside of the yard on
your, your, you know, (···0.8s) you just have to get these folks in place before you need them.
It's preventative. Don't wait until you do need them. And then (···1.2s) there you go. You're,
you're, you're scrambling around.
And that's, that's the big thing, uh, for, for forming relationships before you need them. And
making sure that those power team members, uh, come in handy. Whether it, like I said, it's
your realtor, your property manager, your, your cleaning staff. Like, make sure that you have
good people to lean on because they are your system. Especially, I mean, if you're coming into
a management, uh, situation and you're managing the property, (···1.7s) they're your system.
(···0.8s) That's, that's what you're gonna rely on. And if you don't have, uh, good power team
members, you don't have a good system, therefore, you're not gonna be successful. (···1.8s)
And, and I'll add for a final note, (···1.2s) make sure that you have multiples, uh, of these team
members because (···1.1s) your handyman could move. Uh, anything could happen to, um, you
know, your landscaper, you know. So have a list, have a database, uh, of several, uh, not just
one that you rely on in each area of your power team.
So, and that'll, that'll save you in the long run. So, (···0.5s) and that's it for this segment. (···1.9s)
We'll see you the next one. (···1.5s)
(···3.0s) Hey, everybody. I am here to now kind of take a lot of the things we've been talking
about throughout this course, um, and do everybody's favorite number crunching part and, and
put it into the calculator. Uh, you know, we've been going over so many different topics, uh, with

our rentals throughout this course. You know, talking about locating, uh, properties to own them,
to rent them and sublet them or, or do the arbitrage.
And then, you know, of course, just doing management. Uh, then we've talked about how we
wanna buy those properties, the different strategies, et cetera, et cetera. So, you know, any deal
you're looking at, uh, quite obviously can, can be very different. Uh, you're never gonna see two
of the same things. So what we kind of have in, in front of you here is, uh, a calculator that, that
we've created to, uh, kind of be able to look and see is any deal, uh, a deal, uh, and is there
anything we can change to make it a deal?
So (···0.9s) I'm gonna go through and just use a, uh, an example property from, from a few
years ago, uh, that we had, and we're gonna start to kind of fill this in. So, uh, the property that,
that I'm gonna discuss (···0.6s) is a property that was listed, um, on Zillow. (···1.1s) So, very
easy place to find anybody that has internet access, could, could get to that, right?
(···0.7s) And, uh, basically it was a, a property very close to the beach in, uh, Ormond Beach,
Florida. It's near Daytona. (···0.9s) And this property was listed for sale, had been on Zillow for,
(···0.6s) I wanna say, 180 days or, or so at the time. (···0.9s) And basically, the owner had set in
the listing that he wanted to only sell with owner financing, uh, but he wanted a 25% down
payment and 8% interest.
(···1.0s) Well, uh, none of that sounded very exciting. Uh, however, um, you never know until
you make the phone call. So, (···0.9s) my wife, Renee, actually was the one who reached out to
the, the owner of this property and, and kind of went through, uh, uh, the usual, uh, slew of
questions we ask as as we're asking those, uh, making those phone calls looking for properties.
(···1.1s) And so she's finding out what this gentleman truly needed out of the property.
And so, how it turned out was basically he had, um, recently been, been diagnosed, uh, with a
pretty serious, uh, illness (···1.0s) and (···0.9s) was almost unsure of, of what his future was
going to hold. So, uh, he didn't want to have to sell his property. This was an investment
property for him. He had a, a handful of them, but he didn't wanna have to, to sell all of his
properties, uh, kind of in a fire sale for, for low dollar amounts just to get rid of them.
So he got cash, uh, because he was worried about if he, if something happened with this, this
disease he had, that he was gonna leave behind his wife who had no idea how to take care of
his investments. (···0.6s) So he wanted money over time, uh, to ensure that if something were
to happen, his wife was going to have these monthly checks coming in from his investments.
So, um, of course, you know, my wife is, is on the phone hearing him saying these things and
she's going, cha-ching, right?
That's what we're always looking for. We love those, those seller financing deals. When an
owner's willing to hold a note because, hey, we don't have to go get our credit check. This isn't
gonna go into the, uh, against our credit report or anything like that. So owner financing is great,
plus, uh, it's up to negotiation. So, uh, like I said, this, this gentleman had this property listed,
um, on Zillow. He had it listed for, uh, I wanna say it was about $180,000 and it had had tenants
(···3.5s) in it for 10 years that were going to be leaving.
Um, but those tenants had had really taken, uh, pretty rough care of the property. So they'd
been smoking packs of cigarettes daily for the past 10 years in there. And, uh, so the property
was, was definitely gonna need some work. Uh, definitely at least the cosmetics. And so he had
this property listed for about 180,000. That's about what the market rate was at the time.
Uh, you know, but (···0.7s) like our rules of investing, we, we said to this gentleman, you know,
we can only buy properties at a discount. (···1.2s) So we ended up, uh, getting the property
under contract for 165,000. (···1.1s) So we put that in for our purchase price. (···0.8s) Now,
below our purchase price here, we have our after repair value. Uh, I'm gonna come back to that
in just a second, um, because I'm gonna talk about our down payment.
(···1.1s) So before we discuss the a r v, our down payment on this, um, and if you remember
me telling you in, in the listing description, the gentleman was hoping to get, uh, 25% down, uh,
well, I didn't want to put down 25% as, uh, any savvy investor would be always say, less is
better, of course, right? For our leverage purposes. So what we ended up, uh, agreeing to with
him after some negotiation was we were going to put down 5%.
(···1.5s) And the reason he was okay with that (···0.5s) was because at 5% down, we also told
him that we were going to then improve the inside of the property. (···0.7s) So we were going to,
uh, take (···1.3s) and do new, uh, excuse me, new kitchen cabinets. We were gonna paint new
floors the whole bit. So we were talking 20 to $30,000, um, (···0.7s) as, as kind of a down
payment, uh, in work and in, in improvements.
And so if we ever were to stop paying on the note or anything like that, they would be able to
take the property back from us, uh, through a foreclosure technically, but they would have all
those improvements on their property, which essentially raised the value. So by adding those,
uh, improvements, so it was, we'll say it was 30,000, (···3.2s) okay?
Um, this property was actually then worth $230,000. (···1.6s) So when we go back over to our
rv, then we can punch in that 230,000. I just wanted to explain kind of how we ended up
showing this, this in individual, uh, a good down payment. (···0.9s) But what we were able to do
with the credit cards is what we used for paying for those repairs and everything, right?
So, uh, what we did was we used 0% interest rate credit cards. Uh, so that $30,000 worth of
repairs, (···1.4s) I didn't have to come up with cash out of pocket, go to my bank, get a
withdrawal. We used those credit cards to pay all the contractors, uh, and, and to pay for what
we needed to open the property then as a short-term rental, uh, in, in the next few months. So
that $30,000, we actually borrowed that, if you will, from our credit cards at 0% interest.
'cause that's good for the next 12 months. (···0.7s) So (···0.8s) we're into this deal, uh, basically
$38,250 (···2.3s) to, to start, uh, we get all the repairs done, that sort of thing. And, and we'll get
into kind of the income of a, of what it was as a short-term rental. But (···0.9s) first, let's talk
about the, the terms on this deal. So, uh, with this seller, (···0.9s) like I said, he wanted that 25%
down, but through negotiation, we explained how, you know, he was still getting a great down
payment here, and we were going to be able to add that value into his property.
(···0.5s) So (···1.3s) he, uh, also, if you remember, I told you he wanted 8% interest. Uh, well, at
the time of this deal, interest rates were four and a half to almost 5%. Uh, so basically, again,
through the negotiation, you know, explained to him that the only amount of interest we'd be
able to pay on this if we were going to do these repairs.
Plus if you look, the 30,000 in repairs added a heck of a lot more than 30,000 in value, didn't it?
So he was then much more willing to wiggle on his interest rates. So he actually agreed to
forward a quarter on the interest, (···0.9s) and we did that over 30 years. (···1.0s) Now, the
interesting thing is, um, people will, will, you know, forget that the, the number of years in a
seller financing deal can also be negotiated, right?
So, um, obviously bank standards or 30 years, or 20 or 25 for commercial, 30 for residential,
but, um, you know, you could always kind of mess with that, uh, in a negotiation as well with
somebody. So, uh, just something to kind of think about as you're working any kind of a deal
and, and trying to get something figured out. Um, the other thing is, what I also want to remind
everybody of is, you know, we've talked a lot about the expenses and compared to picking up a
short-term rental, there's gonna be a lot of extra expenses on a property like this, right?
Because if we're running it, uh, for a short-term rental, we are in charge of the utilities. We've
gotta pay, um, for the cable, the internet. Uh, do we need those subscriptions? Netflix, Hulu, that
sort of thing. Uh, we're taking care of the lawn pest control.
If there's a pool, you've gotta have a pool cleaner. We've got Airbnb, so you gotta have a pool
cleaner come every week. Uh, so, you know, you just really wanna make sure that as you're
running those numbers, you're accounting for all of those things. (···0.8s) And the other thing
that I do have on here, and I didn't really build it into, uh, the calculator itself, but you could
always add it, uh, these are obviously expenses. However, if we have paddleboard rentals that
we can do at our property because it's near the, uh, intercoastal or, or a body of water, and, and
our guests might want to use that.
So maybe we think that okay, at, at $30 a day, we could probably rent that out a hundred times
in the year, right? So maybe there's $3,000 (···0.9s) worth of paddleboard rentals that, that we
think we're gonna get in, in, in this particular short term rental. So I could always subtract for my
expenses, the income of (···0.9s) paddleboards.
So I could put in $3,000 (···0.6s) credit, if you will, towards my expenses through some of those
additional income streams. Maybe it's using a or allowing your guests to rent a barbecue grill,
bicycles, uh, all those sort of things that we've, we've kind of discussed. So (···0.7s) let's go in
and on this property, I'm gonna add in kind of what some of the costs were for it. So we can just
take a look. Uh, water was probably about six 50, uh, (···0.6s) let's see, (···1.3s) electric 2,400,
our cable and internet.
Uh, again, whatever kind of subscriptions, I think this is going to continue to change, uh, over
the next couple years as streaming services seem to be taking over. Obviously, uh, this property
didn't have any gas. Whoops, (···1.9s) lemme get you centered here again, there we are. Uh,
lawn care 20 12 60. (···2.4s) This property did not have an h o a, um, I know we've kind of
already discussed this before, but again, uh, a lot of times HOAs for short-term rentals turn
people off.
It makes you nervous, it makes you scared, you go, or another set of rules I gotta follow. I'm
already nervous about my city, my county. Now I gotta worry about an h o a changing things on
me. Um, but again, the only thing I will say to that is on the flip side is sometimes, uh, and we've
had properties that fall into this category where there is an H O a, but it's kind of a more of a
minimal fee.
Uh, and it will include some of your basic utilities. (···0.6s) And when you're running a short-term
rental and you can get in on a fixed price for those utilities, that's awesome because it's based
on a, a community average. So even if you've got the, the short-term rental hotel house with lots
of guests using lots of water, lots of showers, that sort of thing, you're, you're still paying that flat
rate. So there are times where an H O A may not have that many rules and regulations as far as
the rental portion goes, and they may include some of those utilities in their monthly amounts.
So it may be worth it if your, your h o a dues, I mean, you're seeing how this all adds up. If I had
cable and water included, uh, you know, that's $200 a month, I'd be willing to pay, uh, the H
(···0.9s) O a instead of not having to deal with that. Plus those, this water, uh, those other
things, you know, that can always go way up because people are treating your house like a
hotel. So they're not worried about shutting the water off, they're not worried about if the lights
are on, the acs running when the windows are open, all that sort of thing.
So, uh, just something to kind of think about. But again, this property didn't have a, uh, an h o a,
uh, trash was included. Some places you obviously have to pay a trash fee. (···1.6s) And on this
property, we actually did have a, um, excuse me, (···0.6s) a barbecue grill (···1.5s) that (···0.5s)
I wanna say it made about 1500 bucks.
(···1.1s) So we'll do a minus 1500. Okay? (···2.5s) So you can see here our utilities were at
$5,000. So that goes straight over here. Auto-populates right into kind of your income and it and
expense part of the spreadsheet. (···0.9s) So now we have all our expenses filled in. We've
figured out how much we're gonna have to pay every single month. So we're at $771 (···1.2s)
and 12 cents a month.
Um, our interest in amortization, (···0.6s) all this is, is calculated out. So we come over here and
now we gotta start looking and we've talked about it, right? That, that special thing of how do we
figure out how much my property could possibly make? Uh, so this is all that market research
that you're doing, meeting, talking to other hosts, other people who are, are doing short term
rentals in your area or the area that you want to invest.
Um, but let's, we'll take a look at it. And, and let's say this property was, it averaged about 150
bucks a night, (···1.2s) okay? (···0.9s) And (···2.1s) average occupancy, let's put it at 75. Now,
ours was a little bit higher than that, but you'll see where I'm going with this. (···0.8s) So we put
that in, and you can see it annualizes that rental income. (···0.8s) So if we're saying that on an
average of 75% each month, we get $150 (···1.0s) per night, (···1.3s) that's your annualized
rental income.
Uh, now typically you would have in a normal, um, calculator or or spreadsheet, you'd have to
put in kind of a vacancy percentage here, obviously we're leaving that at zero. We're accounting
for that in the occupancy aspect right here. Uh, the taxes on this property, so we gotta put that
in $2,100. The insurance on that was about 1900, (···2.6s) uh, your management fee.
Now, (···0.5s) management fees can range. Um, it depends on the type of property. It depends
on where your property is and what your management company is doing for you. Um, I have
seen (···1.7s) sat down in the business office, talked to, looked at it, at, into purchasing
properties that, uh, are in the Disney area and basically are inside of a resort.
So it is managed by a major resort, but you can be an individual unit owner. Uh, the (···0.8s) fee
that you pay to own one of those Disney type owned resort units is a management fee of 49%.
(···0.9s) So you're looking at (···0.6s) half of your income getting swiped right off the top
because of how much service they're giving. Now that's because they have a waterpark, uh,
built in for your guests.
They have restaurants on site, they have boat rentals, they have fishing, they have paddle
boards, they have it all, uh, and you are going to pay for that. So their management fee is 49%
to keep all those nice things up and running. Uh, but they help make up for it by getting an
awesome average nightly rate. So, you know, there's always those checks and balances, but it's
very important to know, uh, what your plan is on a property for management and how much
that's gonna cost because it can drastically vary.
Um, I have had (···0.9s) people, um, manage Airbnb's for me for 10%. Uh, I'd say an industry
standard is probably more along the lines of 15 to 25, sometimes 30%. Um, and it's because
there's so much more involved in the management. You don't just have one guest checking in,
uh, and, and staying there for a year that you don't have to explain where, how the shower
faucet works.
You don't have to explain that. There's a weird thing you gotta do with a lock on the dishwasher
every time because you teach 'em once and then they're good for an entire year. With an
Airbnb, you're dealing with new people, constant turnover, constant questions, different
personalities, uh, different problems. Uh, sometimes it's family, sometimes it's kids, sometimes
it's (···0.7s) kids in their twenties having parties. It, it, it can be anything. So obviously the
management aspect of that is, is much more significant. So (···0.8s) on this property in
particular, um, the management company that my wife Renee and I have created was
managing it and we were taking out a 10% fee.
So, uh, that's what we were paying on this one. (···1.4s) Maintenance, I always just go with a
standard 5%, depends again on the property. If we hadn't done, uh, so much work for or on this
property prior to opening it up, uh, then I would have probably increased the amount because
this was an older built home.
Uh, so had the roof not just been done, had it not just been painted and remodeled, we'd
probably have that a little bit higher. So we'd be saving up for some of those costs. But just for
the incidentals right now, we've got new ac, new roof, uh, so we're feeling pretty good. I'm
keeping about 5%, uh, in the bank. (···0.9s) Again, reserves, I kind of do the same thing, so
excuse me, lemme back this up. (···3.4s) So scratch that.
Let me reverse it. (···2.2s) And, uh, (···1.0s) hang on one more. There we go. (···0.7s) Okay, so
(···0.5s) maintenance, that could just be for anything outside that goes wrong. (···1.1s) We have
a septic tank there, so a lot of times you might have issues with that. Uh, driveway's a little bit
old. Might have to do some maintenance on that if we need to get a tree removed. Those sort of
things. Um, again, kind of reserve, same thing.
So I put five in each (···0.6s) just in case fund. (···1.3s) And, uh, but basically you can then see
that now that it's got all of our (···0.9s) expenses in here from our utilities and that (···0.5s) our
management fee, our maintenance fee, our reserves, uh, you can see that we've got a net
operating income. And this property is doing about $23,940 a year. So not too bad, right? Our
debt service on this $9,253 and 39 cents a year. (···11.1s) So we gotta take that out 'cause
we're paying our seller that every, every year, right?
So this property's cash flowing 14,000, almost $15,000 a year. (···1.5s) Now, what's awesome
about that is (···0.7s) what can we do? So remember (···0.6s) to get this property up and
running, (···0.9s) we spent this $30,000, uh, now those credit cards of 0% interest.
So, uh, that's good for 12 months. Well, (···0.8s) we could pay this off. Say we want to do it over
the next 30 months. We're gonna use a thousand dollars a month to pay off our investment.
(···0.5s) So out of our monthly cash flow, we're gonna take a thousand dollars a month and
we're gonna pay that down. (···0.5s) Well, at a month 11, we're gonna balance transfer to a
different 0% interest credit card. And you just keep that going down on the line. But that's a very
creative way to be able to keep your, your money inexpensive, uh, to, to keep your debt
inexpensive.
And it's just knowing how to play those games. Now we know that this is, um, this cash flow's
coming in, so that's great. We know that we're gonna be able to afford that. Now, say that we
had some slow months or something, uh, along those lines, the good news is on those credit
cards, even if something goes wrong, all we have to do is make a minimum monthly payment,
right? So maybe one month there's a hurricane in Florida and the income is nowhere near this,
but we can pay $300, (···0.9s) four or $500 minimum payment.
Keep that going. So, uh, again, just all kinds of creative ways, but I wanna look at this deal
overall. So most people would look at this, say, Hey, this is a heck of a deal. I would do that all
day long, twice on Sunday. It's 12 cap, making a huge cash on cash return. That that's pretty
awesome. You know, we got, got a good deal by, by adding value through the rehab.
Um, so, you know, yeah, I would say this is, this is a pretty good deal. Uh, and (···0.7s) the thing
I want to do now though is we wanna look at how quickly, um, some of your estimates can be
incorrect. (···1.0s) And the issue is if your estimates are incorrect, even in a little way, uh, they
could sometimes make a pretty major difference. (···0.6s) So let's take this exact property,
which (···0.6s) again, these are pretty much (···0.8s) some (···1.0s) very modest numbers.
I'll say, I'll, I'll show you what it actually hit at when, when it was, was up and running and what it
looked like, but I just want to use this as an example because when we have $150 a night at
75% occupancy (···0.6s) prior to owning this property, prior to looking, you know, at anything
other than market data, this is kind of, um, the number that, that we're, we're hoping for, right?
'cause this is a really nice deal.
(···1.0s) But the problem is, is what if you don't hit those numbers? So what if your average
nightly rate was $120, (···1.4s) and (···2.8s) what if your occupancy was more towards 66?
(···3.5s) Well, you can see now that, that, that changes our deal pretty drastically, (···0.6s)
right? So (···1.7s) it's, it's not a huge difference in, in the nightly rate. And, and with the
seasonality in Florida, a shift of $30 is truly not much.
Um, and the occupancy, again, if you've got a great listing and you're at the top of the search
results, our occupancy on our properties averaged 81%. So (···0.7s) 66 though might be an
area average that might be a geographical average for properties in that area. So if you don't
have that top tier listing with great titles, great photos, that sort of thing, you might be in a range
like this.
What if it was 55, (···1.2s) right? Now all of a sudden our monthly cash flow is, is 92 bucks.
(···1.1s) Well, we're not gonna be able to make any payments on that 30,000, right? So I hope
you paid it upfront, (···1.0s) but that, that, this is where it, it's just so important that we are
looking at the numbers and we're running all these different strategies. Now, the thing that I like
about this deal (···0.6s) is, and this is the reason why my wife and I were okay with it, is we
were pretty solid (···0.8s) on (···0.9s) our numbers.
Um, I had spoken to a lot of other, uh, people who had hosted in that area. We had never had a
property in that area, but I had talked to a lot of other individuals who had, (···1.0s) and so we
felt pretty confident that we were going to be able to do, uh, 150 a night at about 75%
occupancy. Now, (···0.7s) I also, uh, being conservative, ran my numbers like this in the very
beginning (···0.6s) because in my head I was saying, well, what if that worst case scenario
happens, right?
What if (···0.5s) I wasn't conservative enough? What if we're not at the top of the search
results? What if that nightly rate is a little less than we thought? So, uh, I did run the numbers
like this before we closed on the property just to see, okay, I'm only cash flowing a hundred
dollars a month, however, it's still cash flowing, right? So (···1.3s) I would do this just to make
sure that it wasn't, because if it went down to $90, (···2.2s) we're losing 300 bucks a month.
(···0.8s) So, you know, but again, we were pretty confident in our 150 a night. I wanted to test
my spreadsheet. So worst case scenario, 120, um, again, 55% occupancy was under the
market data there. So I really kind of low-balled it and said, Hey, we're still cash flowing here.
So, uh, that gave me my confidence. The other thing about this deal in particular is we look at
the purchase price and the RV from what we've done.
(···0.8s) Even if this scenario happened and I was at $90 a night and 55% occupancy, losing
300 bucks a month, if that was the case, (···1.0s) I could still sell this property, couldn't I?
(···1.0s) For a pretty nice profit, right? Because how much equity was in the buy? $35,000,
(···0.8s) right? So we still could have turned around, (···1.1s) flipped this property right on the
spot just because of the rehab we had done on it, right?
So that was our, one of our exit clause. Could I have sold a deal like this with nobo with the
individual not needing to qualify with a bank (···0.8s) and, and be able to, to then (···0.7s) take
over this note because it was an assignable contract. (···1.1s) I could do that. Do you think
somebody would pay me a pretty nice fee to have this contract? (···0.5s) I bet they would, right?
So (···0.5s) it's building those exits in and, and having the spreadsheet and working through the
numbers line by line like this.
You can run a lot of those different what ifs scenarios and make sure you still have those
different exits. And, and that's really what this is about. This property ended up, (···0.7s) we
were running it at about 187 was the average nightly rate. And, uh, this one ran at about 79%
occupancy. So you can see here that, you know, what we were hoping to get (···0.6s) was, uh,
what was it, about 1200 a month before.
1400 a month, somewhere around there. Now we're over 2000 a month. Um, so again,
whenever you're running numbers on properties, uh, whenever you're using this spreadsheet,
(···1.3s) it's very, uh, easy to, to always kind of plan for the worst. Um, but you really wanna
make sure that even if those worst case scenarios (···0.8s) happen, your numbers make sense
still and you still have those other exits.
And, and that's why I loved having, having this tool, uh, as I got started, was just to run different
scenarios through it, uh, and see what would happen. You know, and, and so what if, uh, the
percentage to Airbnb goes up? (···0.6s) Okay? That's, that's a very big possibility. They're
talking about that and the market a little bit right now. So Airbnb is a hosting platform typically
charges 3%.
So all of a sudden it goes from three to 13. Well, if I now have to lose 10% of my income, so
rental income, that would be 53. So we'll call it 5,400 if they took another, um, 10%, (···0.5s) I'll
put it under h o a for right now, we'll call it Airbnb dues, (···1.3s) but (···1.0s) we can check, and
of course at these numbers that still works.
But you can see what that did to our monthly cash flow. I mean, that drastically, drastically
changed it. So (···1.0s) I always suggest trying and running all these different scenarios on the
properties that you're looking at. Um, so you know what exits you have and you can see how
good of a deal you might have. But the key is always go conservative on this. Like I said, I I, I
really can't stress enough that run the numbers at, at a worst case scenario. So whatever your
market averages are, run it at 20% below that.
See how it comes out. Because if it is drastically worse than than what you're expecting, you
can see how quickly that cash flow number changes, right? You know, even at 125 a night and,
and you're 55% occupancy, you're only making $160 a month. (···1.0s) But we change that very
quickly and oh, well, it's actually 75 a night (···0.5s) and we're at 75, 1 75 a (···1.5s) night, and
we're at 75% occupancy.
Boom, you're at 1680, uh, uh, a (···0.6s) month. So (···1.0s) it's, it's a very useful thing. Um, it
helps you when you can see what you can afford monthly. So when you're doing the
negotiations with this seller, okay, (···1.0s)what, what interest rate can I afford? Maybe we only
wanted to pay him, you know, (···0.8s) six 50 a month. So we say, Hey, we can only afford to
pay, oh, (···1.9s) I was close, but two and a half percent interest, right? But again, look at what
that does to our cash flow.
So changing any of these things can, can easily, um, really make your deal all of a sudden
work. So I like to, uh, once I've got a property under contract (···0.5s) and know that we've got
somebody that's willing to kind of negotiate, is get everything into the calculator and then start
working and finding out where we might have our best deal. (···0.6s) And, uh, the key is, and
and you'll hear us say this in this class and every other class and everything we teach and talk
about is, you know, if you help enough other people get what they want, you'll get everything
that you want.
(···0.6s) And basically what we were looking to do for this seller was he wanted much higher
interest, but he wanted, you know, 25% down, et cetera, et cetera. Well, we found out why he
needed that stuff. We came up with a deal through this strategy that met his needs, (···0.6s) and
as soon as his needs were met, he was willing to say yes to the deal that we presented. So, uh,
if, if there's anything I can can recommend most, it's, uh, always ask the questions.
Uh, don't be afraid to pick up that phone and ask, because again, that was a property that, that
my wife called on that had been on Zillow for 180 days. So I'm sure hundreds of thousands of
people had clicked on it, looked at it and passed it by because the, the description looked
intimidating. But because we made that phone call and had that conversation, we, we found
ourselves a, a really great deal. So, uh, the calculator is, is gonna be something that we give out
to you guys, so you can use that.
Of course, any questions you have, uh, please reach out. No problem. We're happy to answer
those. And it's pretty simple though, just fill in these yellow Squares and, uh, you're gonna see
how much kind of money you're making on your deals. So (···0.8s) I, uh, appreciate your time
here on, uh, dealing with this numbers portion and the boring spreadsheet part. But, uh, we'll be
back shortly to continue on with the short term rental class. Thanks. (···2.2s)
(···2.7s) Hey, everyone. Welcome back. (···1.0s) Today we are gonna be talking (···0.6s) about
(···0.7s) marketing, which is very, very, very, very important. Uh, I know some of you business
nerd out there have cost centers and profit centers, uh, marketing, although traditionally in that
cost section, it is imperative, uh, when it comes to short term rentals.
Uh, and (···0.8s) say hello to the folks. Joe. Hi, (···1.2s) folks. Excited to get into some
marketing here. And, um, yeah, think we're just gonna dive right in. Absolutely. Yeah. Joe, uh, I
feel like you need to start us off here because you are the marketing guru, uh, when it comes to
our, uh, company. (···0.5s) And, uh, there's no better person to to, to head this up to you. So
let's take it away.
(···1.3s) Well, I, I appreciate it. So if you can gimme the, um, access to host. Absolutely. Just
gimme one moment. (···3.5s) Mm-hmm. (···4.0s) Oh, nope. You already got it. Take it away.
Oh, I do. Okay. I'm (···4.7s) gonna do a share screen here. (···4.4s) All right.
So (···0.6s) first we're gonna be talking about platform versus personal. (···1.0s) And just a
quick explanation of that might sound kind of confusing. Um, when we're talking about platform,
it really means, uh, using a third party platform (···0.7s) to run your short term rental business
through where you're the ge, where you're the host, and you have, uh, guests who are coming
into the site based off the marketing efforts (···0.8s) of, uh, that third party site.
(···1.8s) Now, of course, what we spoke about before (···0.5s) was, and I'm, if you look at my
screen here, you'll see that I just Googled top Airbnb alternatives. (···1.3s) Or what we could do
is just put top (···0.5s) short term (···0.8s) parental websites. (···2.2s) And so, because just
because Airbnb is the top, you may have something that's very unique, um, that could do well
on a, on a different type of site, because there are some sites that are like specific in terms of,
let's say you have a cabin, um, and they specialize in cabins.
Well, their marketing efforts are gonna be very targeted, uh, to that specific type of guest who,
who looks for cabins. I, (···2.7s) now, I'm gonna go here, (···1.1s) I'm gonna go to smarter
travel.com, (···2.7s) And this says the 14.
(···2.7s) It says the 14 best vacation rental sites for Travelers in 2021. And of course, you have
here on the list Airbnb, booking.com. There's Expedia, uh, and again, that's tied into flights,
cars, you know, also hotels. (···0.7s) There's home to Go hotels.com, TripAdvisor Tripping, V R
B O, plum Guide, Sonder, turnkey, Marriott Homes and Villas, Agoda Getaway. So you can look
at a list like this, and again, if your property has a, a certain uniqueness to it, (···1.4s) you know,
why not give it a shot?
Uh, partner with one of these sites, (···0.5s) you know, put your home up, uh, because if you put
it on a Airbnb, and for some reason it's just, it's not going well for whatever reason, (···1.0s) try
another site. You know, so(···0.6s) it's not gonna hurt. Um, and you'll, you'll learn more through
the process as well. (···1.1s) And possibly you would wanna start your own site (···0.7s) even,
because that's where the personal comes in.
(···1.6s) This right here. (···2.1s) So, when we're talking about personal, (···1.8s) Some people,
uh, some hosts, once they have enough properties, they'll actually create their own website.
Let's say you, you get to the point where you have 10 properties and they're all in a, uh, specific
area. Um, let's say, let's just, let's do, uh, Tampa, Florida, let's say, you know, and you become
known as, you know, uh, one of the best hosts in Tampa, Florida, you know, so why not (···0.7s)
try and put up a website, uh, where you can book people to stay?
(···0.8s) You have your own marketing efforts, um, and if you can increase your rate and your,
your booking rate, uh, then it's beneficial. (···1.2s) You can also do a combination. You can still
have your listing on Airbnb (···0.9s) or V R B O, (···0.9s) and then for the nights that are not
(···0.5s) booked, you can use your own platform, such as (···1.4s) this company here.
They, they call their Fleetwood Rentals, (···1.2s) and it says, your staycation begins here.
(···1.0s) And so they put all of their listings. (···4.7s) And you can see here, if I actually, they
even have like a, uh, this pink limo. (···1.2s) If you click here on Pink Castle, (···4.7s) you'll see,
you can click on book (···0.5s) or call or text us (···0.6s) to give their availability here.
(···2.3s) So most likely, they're gonna be avoiding the fees (···0.7s) that the other short-term
rental sites charge. (···1.5s) And they may be able to offer some other concierge services, uh,
that those websites don't offer either. So, as you can see here, they even offer drinks bartend.
You can get a bartender for $150 an hour. Uh, there's no section on the other short-term rental
sites where you can select, I want a bartender (···0.9s) at my rental.
(···0.9s) There's spatial spas. (···1.4s) There's hors d'oeuvres, (···4.6s) And it looks like possibly
even bike rentals. I'm not sure (···1.0s) of vehicle rentals po possibly, but this part is not built out
here. (···1.3s) Now, let's look at another one. (···1.2s) And for marketing, you can also have
Instagram, you can have Facebook, you know, uh, you don't have to limit yourself to just being
on a third party (···0.6s) posting site.
(···1.1s) So what, what (···0.7s) this person did here is (···0.8s) they created an Instagram page.
They have close to a thousand followers. It's Rice and Vacation Rentals, (···0.9s) and they're in
Texas, and they have their website that will send people directly to their, (···0.8s) their own
booking site. (···0.5s) Again, they're cutting out (···0.6s) the third party sites because most likely
they have enough, uh, rentals to cover.
(···4.3s) And so here is their actual site. (···2.3s) You can see they've actually been in business
for quite some time, 15 years. And they offer a, (···0.6s) a wide variety of services (···1.0s) all
the way from luxury rentals, beach fronts, extended stay, pet friendly. (···1.4s) They have
different specials, (···0.9s) and they're offering (···0.6s) a wide range of resources. (···0.6s) You
know, they'll tell you the weather, uh, what attractions are nearby.
Um, articles written about the, the town, (···0.7s) and see, it looks like all of their (···0.7s) rentals
are in Galveston, Texas. (···1.0s) And that makes it, uh, much more targeted in terms of
(···1.3s) marketing and management as well. (···2.6s) So you can see here (···0.8s) and click
on any of this, I'll just click on pet Friendly. (···6.5s) I, Right?
So they're showing all their listings. (···0.8s) So you book directly with them. They may have
listings on Airbnb as well, uh, but again, (···1.5s) most likely they're gonna charge higher here
because they're gonna be avoiding the fees from, uh, from that website. (···2.4s) Here's an
interesting one. This is called dreamhouse (···0.9s) underscore Airbnb. (···1.4s) Now, they
created their own website, and it's called dreamhouse (···0.9s) b.com, because they're
leveraging Airbnb. I think they didn't wanna actually call it airbnb.com, uh, for possibly legal
purposes.
But this one focuses on (···0.7s) recovery. (···0.5s) So they keep a little obscure. They, they call
it (···1.9s) it's (···1.5s) rentals or (···0.7s) recoveries when you, when you've had a procedure.
So it sounds like there's some kind of, like, (···1.2s) if you're a man or woman, you've had a, a
surgical procedure, that's who they cater to. So you can actually have a specific niche with your
rentals.
Like they have possibly, (···1.0s) they, possibly this company would have a, uh, a company
where, uh, it's a private practice (···0.6s) where it's, uh, cosmetic surgery, (···0.6s) and they
opened up rentals (···0.7s) because the people who were going through surgery, if they didn't
wanna go home and they needed a week or two to recover from the procedure, (···0.8s) then

they opened up homes, uh, to cater to their clients who were leaving the doctor's office, and
they needed a place to stay.
Uh, and that was, (···0.7s) that was more private. (···1.2s) And so, as you can see here,
(···4.5s) everything they have listed, you can book it right through their site. (···2.5s) And there's
also sites where they just take beautiful homes, (···1.2s) and they list them (···0.9s) because
this, (···0.5s) this one, which is boutique homes, uh, these are for, um, these are like from
famous architects (···0.8s) that they like to showcase, (···1.0s) and they also add to their
website over here.
Now, this is something that, uh, husband and wife created, (···1.7s) and it looks like (···0.6s)
they feed, um, people to other sites. And that's what I, what I gathered when I explored their
site. Um, as a result, they, they most likely make a referral fee or an affiliate fee.
(···0.8s) But if you have a unique property, you can reach out to people who have accounts like
this, or on Facebook who just showcase (···0.6s) really unique properties. And as long as it fits
within, uh, the parameters of what they're promoting, (···1.4s) then why not? It's gonna be a
great pairing. You know, they get something out of it, you know, they get a referral fee for the
work that they do, and, you know, promoting your, uh, your listing (···0.8s) and, you know, you
get free advertising (···0.8s) as a result of it.
So (···6.3s) Now let's go. Yeah. (···1.3s) So Brent, if you want to go back and, uh, go to the
main slide, I'm gonna stop share here. (···1.9s) Put up the main slide now. (···2.8s) Yeah. So
that's the difference between platform versus personal. Again, with personal, you're gonna be
doing the heavy lifting, the marketing, (···0.7s) whether you're putting advertising dollars behind
it, uh, or, you know, leveraging, uh, other social media influencers, uh, to get the word out on
your platform.
But, uh, I don't recommend it's something you do unless you have a, a good number of
properties. Uh, especially if it's in a condensed location or it's a certain type. Like if you're doing
all cabins, um, and you're doing cabins throughout the, uh, the country, um, you know, in
different areas, then you have it something that's more niche and more targeted versus just
having, you know, single family homes, or you're renting out boats and cars and, you know, uh,
tree houses, you know, if, if, if you just scattered across the board and to generalize, uh, it, it's
gonna be much more difficult for, for marketing, you know?
So, uh, but again, platform, if you can leverage the platform, that's one of the best ways,
especially when you're getting started and it's up and running. Um, but, you know, think
anything could happen in the future if things get too saturated in the sit in the city where you are
listing your property and you wanna branch off and, and do your own website, you know,
because you can make, uh, more income as a result of, you know, instead of sharing the fees,
uh, then you can do that.
So, Brent, you have to say about this. (···1.5s) No, uh, excuse me. You're, (···2.5s) I, I don't, I,
there's nothing that I can say that's perfection. (···2.3s) I try, I try.
(···5.2s) Well, let's, let's move on to professional photos then. So (···1.0s) I'm gonna go back
here and share my screen. (···1.0s) Actually, before I share, I just wanna mention that (···0.9s)
professional photos, (···1.0s) I highly recommend. (···0.7s) Highly, highly, highly recommend
you get a professional photographer. (···0.5s) I second that Because (···0.7s) yes, I mean,
everybody has a (···0.9s) camera on their phones.
You know, phones are cameras now, (···1.8s) but (···1.8s) A professional photographer brings
with them years upon years of experience (···1.0s) and different higher end types of cameras
and different sets of lenses, um, and an understanding of lighting and an understanding of
framing and cropping and image enhancement (···0.6s) that it's going to be worth it in the long
run. (···1.0s) You have professional, a professional photographer come in, (···0.6s) take photos
of your entire property, (···1.0s) and especially if you have, you grow to have 2, 3, 4 or more
units, you're gonna want to have the same type of, uh, photographer come in for every single
unit, because eventually you can actually brand yourself on these, uh, short-term rental sites.
(···0.7s) You can have a, a name that precedes, um, whatever. Let's say like (···0.8s) if your
name is Cookie, you could have (···0.8s) cookies place.
And then from there, the description of it, you know, cookie's, place number one, cookie's place
number two. So (···0.9s) when guests are looking, and they've been to a cookie's place before,
they would say, oh, you know, I've, I'll go there, you know, (···0.7s) because I know exactly what
to expect, and the photos are consistent and they look professional, and they, and they match,
(···0.6s) you know? But if you're taking the photos, (···1.2s) then, you (···1.1s) know, in terms of
the lighting and the cropping, uh, it, it may, (···0.8s) it may be on a scale of one to 10, it could be
a three or a four.
(···1.1s) But if you have a professional photographer, they can bring it up to a nine or a 10. They
can maximize the impact, the, the, the design, the aesthetics, the emotion that the imagery can
create on a, on a visitor, which can result in (···0.7s) more clicks. (···0.5s) The more clicks you
get, (···0.5s) the higher chances that a guest will book, the more clicks you get, the higher your
(···0.7s) listing will be up, uh, on the platform.
(···0.9s) You know, (···0.9s) that all makes a difference. We'll get into search ranking later,
(···0.7s) but highly recommend getting a professional versus doing it yourself. Yes, it's gonna
cost a few hundred dollars, (···0.8s) and you know, it's gonna be well worth it, especially once,
like, let's say if you j, if you're just starting off and you're, you know, (···1.0s) you, you take the
photos yourself, you can do that, and you get a few, a few bookings, and you're still in the midst
of completing maybe your design.
Uh, and in terms of just some paintings, you know, 'cause when we started off, we didn't have
paintings, (···0.9s) you know, and then eventually we did, you know, so then we, we upgraded
the photos as a result of that. So, But again, just piggybacking off what you're saying, uh, Joe,
uh, you are up against, (···0.7s) in whatever market you're in, you're gonna be up against
(···0.8s) professional (···0.6s) hosts, people who do this for full-time. There's people who do it,
pastime, people who, you know, just, oh, I wanna make a few bucks, this, that, and the other.
So if you're going to get into the big leagues and you want to make passive income, uh, a part
of your, uh, a, (···0.9s) a part of your wealth building system, then you've, you've got to, and e
and e, and again, even if you, in the beginning, you skimp on a few things here and there, I
wouldn't skimp on the photos because even if, like Joe said, we don't have, we didn't have in
our first area, b and b or our first, um, short-term rental, (···1.0s) we didn't have pictures and
things like that hanging on the wall.
Um, and it was, it was pretty, pretty bare bones, but we got away with it because we were
catering to, uh, workers and, um, contract workers and things like that. So by the time that we
started catering to the, um, the regular person, uh, who, uh, may want a, you know, longer term,
we, we were able to get better photos and things like that.
But, but again, you know, this, this marketing (···0.8s) portion (···0.7s) is going to make or break
you. You can have the best (···1.4s) property in the world, the best product in the world, but if no
one sees it, (···1.0s) then it, it's, it's, it's almost a mute point. It's like the tree falling in the woods,
uh, adage, uh, that, uh, that you can go over. So, and then, and just going with, you know, what
Joe was talking about for personal versus platform, again, you know, you're, if you don't have
the bucks or the followers or anything to push into personal, then jump on a platform (···0.5s)
and, um, get those professional photos going because it's, (···0.9s) I mean, it, it, it'll be
detrimental for you to, uh, underscore how important it is for you to put out an aesthetically an
pleasing image of your property, uh, because that's the only thing they can see.
They can get there and go, oh my God, wow, this is amazing. But they won't even have that
chance to get there if they click, see a, a photo of, you know, you taking it through your iPhone
through a screen door, you know, into, (···1.1s) into your, uh, in living room or something.
Or you're taking, uh, weird camera angles that make the room look small or, um, dark or what
have you. And you just, you don't want to skimp. There's a couple things you don't wanna skimp
on, and professional photos or very well done photos, even if, you (···1.2s) know, Joe says, take
a couple hundred bucks.
(···1.3s) If you've got a photography friend who is really good and you say, Hey, I'll give you a
free night, stay in my, um, new short-term rental, if you take, uh, pictures, uh, of the short-term
rental for me, I mean, barter, but figure out how to get those professional photos. (···1.3s) Yeah.
'cause, because even the, even the lenses (···0.7s) of what professional (···0.6s) camera
people have, I (···0.5s) mean, you have standard lenses, you have wide angle, there's
anamorphic, (···0.7s) you know, you can showcase a smaller room, but make it, um, more
pleasing with an anamorphic lens because (···0.6s) it had, it has a curve to it.
(···0.9s) And, and because of that curve, it's gonna be the capture more of the sides, the left
and the right because of that versus a lens that's just flat curve versus flat. It's a big difference,
you know? (···1.5s) So I'm gonna go here, let's gonna go, I'm gonna go to some listings (···1.3s)
on Airbnb (···2.8s) to give you some examples.
(···1.9s) And this is the first time I've literally just, I just typed in Texas (···2.5s) and lemme go
down here, go past all this, (···0.5s) and look at, uh, these listings. (···0.8s) I mean, the first one
right off the bat, I'll tell you right here, (···1.3s) it doesn't look good to me. I mean, it's really dark,
uh, there, I mean, I was like, what am I looking at? (···0.6s) Like, am I staying at the hills over
there?
I, I see it looks like there's a pool, (···1.4s) but why showcase this? (···0.6s) Like this mountains,
uh, or I don't even know what, yeah, I guess it's mount or a hill. Yeah, They're showcasing the
sunset Doesn't make any sense for a primary photo, (···0.7s) does not make sense to me at all,
you know? (···0.7s) And then they have this beautiful shot following it. I mean, you know, the
pool and, (···0.7s) you know, uh, Lawn chairs. Yeah, that's what you wanna show the fir. Like, if
that would make me go, oh, wow. Yeah, that looks, (···0.8s) yeah, yeah, Exactly.
And there I, maybe there's something, I don't know if that's a fire pit or something over there.
Like, you know, (···0.7s) so (···0.9s) here, here's another one. (···1.1s) This is pretty good,
because pools, like I said before, are, are a top four (···0.6s) amenity (···0.9s) and a listing. So
they're showing, they're, they're, think of the information in a photo. (···0.7s) So here, they're,
they're, they're giving the information of a pool, (···0.8s) a stove for cooking, (···2.1s) a like
seating areas, lounges, (···1.3s) and then the house, (···0.5s) the backside of the house,
(···0.6s) right?
So there's good information there that tells, tells me that they're giving four pieces of
information, not just one, right? So they're maximizing the photo here. You know, this would be
a place that I would be interested in staying. (···3.3s) Here's another one. (···1.5s) This is, this is
pretty good. I, I wish it was more centered because the beams to me, looks like there's, uh,
there's a beam here and the beam over here, I'd rather it be centered, but they're conveying that
(···0.7s) you could stay in the place.
There's patio furniture, there's a covering to protect you, (···0.6s) and you can walk down to
where the lake is. That's, that's three to four pieces of information that I'm getting from this. And
lakes are more unique. So that's, that's the first thing that they're showcasing, you know? 'cause
most people, they actually just show the, the dining, living room or kitchen area, because that's
usually their best feature. But if you have something like this, I mean, this is fantastic. (···1.3s)
This is interesting.
It says Air Castle. Uh, this makes me wanna just click on it. I actually just want to click right here
to go into it further because it looks so unique, (···1.1s) right? And they're, they're giving another
angle of it. (···1.3s) I don't know what that means, LA Laia. But I'm very intrigued by this. This,
this actually looks like (···0.5s) a unique place, (···0.7s) you know. But Look at this photo. Look
at, look at the aerial phone. That's not someone with an iPhone. They actually took a drone to
give you perspective (···0.5s) on the property from above.
(···1.3s) Yes. These are actually shipping containers, I realize. (···2.1s) So that's very unique.
(···1.0s) This looks great. Look at this. Look at the clouds, look at the, (···1.1s) it's not
overblown. (···1.0s) Everything. The, the color scheme, this looks just, this looks so pleasant to
me right here. And they call it sky house. I mean, what a great name for it. This to me, says,
(···0.6s) this is a prof, absolute professional photographer who took this.
I, (···1.5s) uh, their arrangement of the, of (···0.9s) the photos are not great to me. Um, it
doesn't, 'cause it doesn't have a good flow. It doesn't tell a story to me. Uh, maybe we should
talk about that. Hmm. (···1.0s) What storytelling through photos. Yes. Because to me, if I were
to have this, this is a good one to start off with, (···0.5s) but then you kind of wanna start to go
inside the house and through all the rooms, (···2.6s) you know, this is interesting that I would've
held this offer later, you know, showing the, like half the house and then the cliff, (···1.8s) right?
And you've already shown it. And now this is just another detail. This is unnecessary. Uh, this is,
Yeah. I, I'd say, you know, if you're gonna show that, (···0.6s) and in my opinion, the next thing I
wanna see is what do I see when I first walk in? You know, gimme the grand, you know, viewing
of, wow, this is your experience when you walk into the, into the property, (···0.9s) Right?
And this, this, to me is not a good photo because you're seeing so much of the, (···2.7s) I
guess, the wall (···0.7s) up here and not much of the table where people would be spending
time, majority the time, they're not gonna be up on the walls climbing. (···1.8s) This looks great.
This kitchen looks great, (···1.4s) this looks good. It's kind of a repetitive shot now of the past
two. (···0.9s) So I would've chosen one or the, or the other.
(···3.1s) These, these are starting to look much nicer. I love, I love that table. You know, And the
symmetry, the symmetry in that photo with the lines, that's also, yeah, like the table, um, the, the
lines and the, and they shot it dead on. Uh, so it, it just aesthetically feels pleasing to the eye.
Mm-hmm. Yeah. That's why to me, it's a(···0.5s) professional photographer took this, because if
you can see my cursor here, Brent, can you see my cursor?
Yeah. Mm-hmm. We can see it. The lines Are all going towards the center. Yep. Here, (···1.2s)
you know, and, and that's not something that, uh, uh, you know, most people who do it
themselves, uh, understand. (···3.8s) Again, they're repeating. So (···1.2s) photographs are
great, but, uh, the arrangement is not so great. They're just like repeating some shots. Now
we're getting into something else. You know, this stuff should have been, uh, much earlier, you
know, living space, gathering area.
(···0.8s) These look great. (···0.8s) The photos are excellent, You know. But as we were saying,
you know, look, the, when you, when you have professional photography, when you have
photography, I mean, 'cause think about it, that's what we're doing. We want to quick, we'll look
at the price, and then we'll look at the photos to end up getting a, you know, very, and then, and
then you'll go into it and say, okay, well what's the amenities and all that stuff. And you know, all
the details. But when you're quick searching, you're looking for photos, you're looking for that
experience, you're looking at, oh, what, how am I gonna feel when I'm in this space?
(···1.8s) Yeah. And I'm gonna jump down here because this is fantastic right here. (···1.3s) And
This, that's cozy, isn't it? Isn't that just cozy? Yeah. That tells me this photographer did their
homework, you know, came back to the house, uh, well probably most likely visited the house at
least once, (···0.7s) looked at where the, uh, the sun, the direction of the sun would be at this
time of day, knowing that there was trees outside and that (···0.8s) it would, the sunlight would
strike through the trees and create this kind of, uh, kaleidoscope effect of the, of the light and
shadows (···0.6s) inside here.
I mean, you don't get this unless you're, you're really planning for it. You can get it accidentally.
But this tell, this tells me this photographer knew what they were doing. Look at the lines. All the
lines match up. When I go to this line, this line, this line, (···1.9s) I mean, it just creates for a
aesthetically pleasing and a calming feel because the lines are not crooked (···1.3s) and the
shadowy effect, right?
And again, the information tells me (···0.8s) another unique thing, right? The living area that has
a fireplace, that has this piping. It's very unique. It's got this, I don't know what this is a map or
something on the wall that's unique. Those actually could be, uh, that could be a television.
Uh, I've seen photos that look like TVs and they, and they go back and forth. So that could be,
uh, a, a tv and a photograph, you know, uh, in one. (···1.1s) It's possible. And then to me, also
the biggest feature, the number one is this glass, uh, all around here for this side of the house. I
mean, like, I, I would stay there. I mean, (···0.9s) uh, this photo. Yeah. Not, not, you go from
ence to, yeah.
What a start this. It goes from a, for me, it goes from a 10 (···1.0s) and this drops to like a Two
or three, five. Yeah. You know, they could have featured this much more, much differently, a
different angle. This feels more like a prison feeling. 'cause you have the bars in front of this,
you know, it would've been better if they took a different angle, if they were taking it from this
direction, (···0.9s) you know, so you could see more of this (···0.7s) and less of these bars that
are just blocking your view, (···1.1s) right?
You're, that's, (···2.8s) I'm not sure what they're doing here either. I would've saved this for like,
the, the lab not even shown it. Um, not so sure about these now. (···1.7s) So, Well, they, they,
they started off excellent, didn't they? Yeah, they started off great, but now, and they're, yeah,
so they just repeated, like, you don't wanna repeat a photo like now 'cause you're kind of
wasting guest time.
(···0.6s) We've already seen this. And so they're repeating it again in a different angle, (···0.7s)
you know, this starts to get nice. I like seeing that. (···1.5s) This is nice, (···0.6s) right? (···1.9s)
See, they even, you know, they even turn on the light. They have some light going on here from
sunlight. You know, (···1.0s) these are excellent shots, I'll be honest. (···0.8s) So, Yeah. But
again, it does feel like a professional photographer came in and did it. And if not a professional,
someone who understands angles lighting, um, that, you know, may, uh, very well be a, uh,
part-time photographer, but they understand it.
So, but when we, uh, in the next video, we're going to, uh, we're gonna come back and talk
about, (···0.8s) we're gonna get back into, um, hospitality, uh, because (···1.1s) is key, (···0.6s)
absolutely key, um, to your short-term, short-term rental, right? Uh, so, uh, we again, really
appreciate everybody and, uh, we'll see you here in a little bit.
(···1.9s)
(···3.6s) Hey, everyone, we are back again. Uh, this is the (···1.3s) continuation of marketing,
uh, because there's so much to talk about in marketing. We just couldn't fit it in one video.
(···1.2s) So we are, we're going in (···0.6s) and we're going to, uh, continue where we left off the
previous video. We spoke about, um, platform, (···0.6s) platform versus personal and
professional photos. I got, uh, we got Joe here who has been, uh, doing an amazing job and
walking you through the, uh, the marketing aspect.
Say hi to the people, Joe. Hi (···2.0s) everyone. (···1.8s) And, uh, so now we're going to just
continue and roll right back into it (···0.6s) and start with, um, hospitality, which (···0.5s) is
(···0.7s) monumental (···0.6s) because that's the field that we are in now. (···1.7s) So, Joe, did
you want to start off here with short term rentals?
Equal hospitality? (···1.6s) Yeah. What that means is (···1.4s) you're in, you're like a hotelier. I, I
believe that's the correct term, ho hotelier, (···0.9s) where it's not just providing housing like a
traditional tenant. Um, you (···0.5s) are (···0.6s) also having customer service as a part of it,
(···0.9s) because there's ongoing communication that occurs.
(···0.8s) And, you know, the, the amenities in terms of like supplies, the amount of supplies that
you offer, you know, it varies with from host to host. So (···1.0s) keeping with that in mind, if
you're in the hospitality business, (···1.2s) you know, the more you can offer, the greater the
service you can provide, the greater communication and clear to the communication (···0.7s) for
your guests, (···0.6s) the better their experience. (···0.5s) You know, (···0.5s) their experience
goes up and down (···0.7s) based on (···0.6s) the hospitality level that you offer.
You know, um, so that's gonna be, that's gonna have an effect on, on your ratings and reviews,
you know, um, after they leave. (···2.1s) So you want to put your, your best foot forward, uh,
with every (···2.9s) communication (···1.0s) you wanna have. Um, the, the, the basics in terms
of supply (···0.6s) are, (···0.6s) are expecting when they go to an Airbnb, because again, they
choose, uh, a Airbnb or V R B O, uh, because (···0.6s) there's a particular experience they can't
get from hotels.
One of the main ones is actually cooking. You know, a lot of hotel rooms don't have a kitchen.
(···0.6s) So if you have a kitchen and it's completely empty, (···0.7s) well, that's not gonna be a
good experience for them, (···1.2s) you know, because (···0.9s) are they really gonna (···0.6s)
buy pots and pans, you know, from a store and then bring it into your house?
(···0.6s) You know, uh, like they've just wasted money then, you know? (···0.5s) So just the
basic things. You wanna have a fully stocked kitchen, you know, and like the items list that we
went over before, you know, you have to pick and choose from there. You know, how much you
wanna offer. (···0.8s) And the a a good way to, to do this is (···1.0s) imagine if you are the
guest, put yourself in their shoes, (···1.0s) or even (···0.6s) go and book some Airbnbs or vrbo
and stay in these places (···1.0s) and see the level of, um, supplies, (···1.2s) the hospitality, the
communication, uh, that you experience.
You know? So this is like a bit of test marketing for yourself, you know, to see how others do it.
So, (···0.5s) because we've had times where guests would, (···0.5s) you know, (···1.0s) go off of
the, uh, the platform of the messaging request to speak with me, (···0.5s) and I get the call and
they're complaining, saying, Hey, (···0.7s) you know, I've been to Airbnbs all around the world,
(···0.7s) and you don't even offer coffee or tea, you (···0.8s) know, (···1.3s) and, you know, we,
we had to, we had to deal with that.
(···0.8s) And it's something that, um, you know, we incorporated eventually. Yeah. Sorry about
that, Joe. We Didn't hear that issue, uh, anymore. So (···1.9s) I know that we brought this up a
couple times.
(···0.5s) You know, I'll never live it down. I'll never live the coffee down. (···0.6s) It, it was a tea
and coffee battle for (···0.8s) many months that Brett and I went back and forth on. I saw it as a
little expense (···0.5s) for a great deal of comfort for the customer. Brent saw it as, (···1.1s) I
don't know what he saw it as, you expense, or, I, I have no idea. You know, Joe is a hundred
percent all about hospitality and customer service, (···0.9s) and I was more about bottom line.
I'm thinking, you know, we need to streamline, we need to make sure everything is streamlined
so that way we can just, you know, make the profit. And that is why we're having this discussion
or on this, uh, marketing slide now, because it is so pivotal, it's important to have (···0.5s) the,
the guest in mind. You want to think about short, you wanna think about long-term gains over
short-term, um, savings. So a coffee maker, I think we, you know, and, and it ultimately came
down to, you know, it's about 35 bucks for a nice coffee maker.
You know, we didn't get one of the expensive Corgans. We just got, you know, a decent, uh,
coffee maker. (···0.5s) And, um, now we're supplying coffee, uh, to guests. And let's say that
that's, um, you know, $5 or something like that per, uh, every two weeks. So now we're talking
about 10 bucks a month (···0.9s) for $10. And this is the, the, the thinking that, um, Joe has,
like, for $10 a month, we're giving our guests what they want, what they expect, and we're
offering a, a comfort, uh, for them.
And I'm thinking, well, it's 10 bucks a month. We don't need to offer that. And you cannot do that
in the hospitality industry, um, especially when your competition is doing the, or are doing those
things. So it, it, I was completely in the wrong. (···0.6s) And, you know, again, I I was finally,
finally, (···0.7s) I'm just kidding. I, I'm, I'm kidding. I was, I was a hundred percent in the wrong.
Again, you cannot just be thinking about just the bottom line when you're in short term, uh,
rentals. You have to be thinking about your, your, your guests. Um, and (···0.8s) for instance,
uh, there was a, there was a situation in one of our properties where I, uh, uh, I had to fill in for
the cleaner one time, and, uh, I didn't, um, I didn't hit all the checklist, uh, points that we had
because I was running short on time, so I didn't, um, hit all the checklist points.
Big mistake. Big mistake. Because, uh, that guess was very particular about the, the, the
property. So they went in, they checked the, the, the dishes in the cap or the cupboard, or the
cabinet. And, um, because they were in the cupboard before, (···0.7s) I didn't wash them. I just
said, okay, I can, I can get away with this. And they looked and the, the previous guest (···0.5s)
didn't wash the dishes very well.
So there were little, little bitty spots on there. So that guest was very, very upset about that. It
was like, these aren't clean, you know, I don't, now, I can't trust that anything is clean in here.
Uh, and, and so we ended up having to give them a, um, a, a partial refund, uh, or, or at least I
think we gave him a credit, or we took off. Uh, I can't remember exactly what we did, but we, we
basically came out of pocket because (···0.6s) of that. And, and again, it's the hospitality.
It's making sure that you're going through keeping the guests in mind, because we are in that,
that, uh, that day and age where (···0.9s) they, (···0.6s) they expect what they, what they're
gonna get. And if they don't, you're gonna get some folks who are gonna cry. You know about
that or complain about that. (···0.7s) And sometimes it's rightfully so, sometimes it isn't. Um, but
you're gonna have to eat that. You're, you're, you're going to have to come to, to terms, uh, with
the fact that you are (···0.7s) about making sure that your short, your long term is better than
your short term.
Um, so let's say you lose 50 bucks or a hundred bucks, uh, you know, on a, on a given rental,
uh, um, or a stay (···1.2s) long term, you wanna make sure that, that, (···0.5s) that a hundred
dollars or that $50 that you're losing goes to make sure that you're getting a good rating.
(···0.9s) You want a good rating. Because if you, if you don't, (···1.7s) your reputation is
everything, right?
And you have to guard that reputation with your life, (···1.3s) because at the end of the day,
that's all you have. And, and on the short term rentals, uh, your reputation is your reviews, right?
So if you have a bunch of one star reviews, then you, that's what you are. If you have a bunch
of five star reviews, that's what you are. So you have to make sure that you're keeping the
highest standard and you're going for five stars. So if it means that you have to, you know, do
some refunds, or you have to give some, some gifts out, or, or whatever that is, you have to do
that to make sure that you have longevity.
'cause you don't wanna just make a, (···0.9s) a, a decent amount of money for a small amount
of time, and then you're gone. You wanna make sure that you have a sustainable model. And,
and that you, and, and I have a, I had a great customer service team, which, which Joe, he, he,
he was his, he is a hundred percent customer oriented, guest oriented. So he's gonna make
sure that they're taken care of. And, and, and there's been times where, you know, he's driven,
you know, out, uh, you know, in the dead of the night to make sure that that guest is satisfied.
And, and, and again, if you're not into doing that, or if you don't have a team that's into doing
that, then (···0.6s) this might not be for you. And, and that's why this particular point is so
monumental, because this essentially is what you're in the business of doing. So that's why the
profits are so much bigger, because you're doing extra work, then you are, you're doing that
extra, you're going that extra mile (···0.7s) for, (···0.7s) if you just want tenants and you can just
(···0.6s) walk away and, and maybe there's a sink that breaks, and you come in and, and fix
that, or you send your handyman, then, then, then that's a whole different, um, uh, course.
And you, you, you move over there. But if you want those 2, 3, 4 (···0.8s) time, uh, uh, monthly,
uh, four times the, the rent that you would be getting profits, (···1.0s) then this is the caveat,
hospitality, a hundred percent.
Do not get into this if you are not willing to take the hospitality to a 10 level, because when you
do, you, I guarantee you're gonna, you're gonna make handover fist and, and, and cash. And
you're, and, and once you put your system in, because we're building systems, once you put
that system in, you're going to be able to sit back and watch that come in, and, and that's where
you wanna be. (···2.1s) Yeah.
And, and the way we, (···0.6s) we were able to offset the, (···0.7s) the bottom line of the tea and
coffee, uh, was, uh, Brent had the idea to just, just raise our daily rate by $2. And because we
had long-term guests that would stay for 30 days or longer, I (···0.7s) mean, that brought it up
by $60, and it was, (···0.8s) you know, hardly noticeable, you know, to, to new guests who were
booking, you know, so that, that, that really covered it.
And more, uh, for, for the supplies that we had to replenish, you know? Um, and yeah, 'cause I,
in terms of Hospi hospitality, I, I knew this coming from, uh, an e-commerce business where,
you know, I've (···1.4s) shipped out products to hundreds of thousands, if not millions, uh, uh, of
customers. (···0.8s) And, you know, we have thousands of reviews on our, on our website,
(···1.8s) and I know that the reviews stay forever.
(···0.7s) Like, that's it, you know, the, the, the third party platform does not take down reviews,
um, unless it's, it's grossly, um, yeah, I don't know what you call it, uh, mis uh, misappropriated.
Um, it, it's un it's just untrue. And you would have to prove that, um, that the, the review that's so
negative that the guest is leaving you are, it's the burden on you to prove, um, that they're,
they're falsifying the review.
(···0.7s) But, (···1.1s) you know, again, reviews stay forever, you know? And to me, because
there is no marketing expense, and I'm used to having a marketing expense in my e-commerce
business, you know, just giving re refunds, I would count that as marketing, (···1.0s) because
you're protecting the review score. Customer has a bad experience, they're not happy. You give
them a, a certain dollar amount. Um, and this is all communicated, uh, to, to satisfy them.
(···0.8s) Once you do that, (···1.7s) you know, they're, they're gonna be more lenient, you know,
and they may just never mention it in the review. You know, we've had times where we've really
messed up (···1.3s) and, um, we did something really bad, and we had to pay the price. We had
to get a, a big, uh, a big refund and an additional, uh, amount of money on top of that. Uh, I
believe it was $800 I, and we gave an extra $200 cash (···0.5s) because we did a bathroom job
that we shouldn't have (···0.7s) a bathroom renovation.
We thought it was gonna be a small job, uh, but the place really smelled. (···0.6s) And, you
know, the guests were gone for the weekend, but the smells didn't clear up in time. (···0.6s) So
they were upset. (···0.8s) They even wanted to go to a different hotel. Um, but we appease
them. They requested $800 for a refund, and we gave it to them. And then I also came over with
a, a card and cash, um, you know, handed to them personally, (···0.8s) and they left a five star
review and didn't mention that issue and their review.
(···0.7s) So, you know, thankfully, you know, we were able to, to resolve that situation. So
(···0.5s) both parties were, were satisfied in the end. So, (···1.9s) and so, (···1.9s) search
rankings, (···2.1s) and actually, one thing I'll, before I go into search rankings, (···1.0s) one more
thing is, there is a section of Superhost in terms of the review score, (···1.0s) that if you achieve
that, uh, you get boosted up in the rankings, um, it's, it's a great, uh, certification to have.
(···0.6s) And there's certain requirements you have to, currently, you have to be over 4.7 to
receive that, and you have to have enough guest bookings per month. And this is on Airbnb, I'm
talking about, I, I'm not sure about V R B O. (···0.9s) And (···1.1s) when you achieve that, you
know, they list you as a priority over, over other hosts because it's a reward for doing such a
good job, you know, (···0.7s) and literally one review, one negative review, um, out of so many
five stars, can take you below that threshold instantly.
(···1.0s) So that's why hospitality, (···1.0s) taking care of your customers, especially if there's
grievances, you have to find a way to resolve them. (···1.0s) It's so important to deal with, um, to
maintain your ratings and reviews.
(···1.3s) Now, going into the search rankings, (···1.7s) so this is something that's, you know,
there's an algorithm (···1.0s) in these sites, (···0.9s) we don't know, we're not privy to what it is,
(···1.3s) but it, (···0.5s) it is clear that the better your ratings, your reviews, um, the better your
listing is gonna be seen, (···1.8s) and it's gonna be higher. (···0.8s) It's also your pricing, your
availability, uh, the number of, um, uh, the number of times a visitor clicks on your site.
(···1.1s) And when I say visitor, that means they're not a guest yet, so they're just browsing,
visitors are browsing. (···1.1s) So all those things factor into it. So if you have too many days
blocked out, (···0.7s) you know, (···1.2s) the site may not promote you as much. You know, they
may have you lower in the, in the rankings. (···0.9s) Your price comes into a play as well,
because, uh, if, if you're really high price and not a lot of people are clicking, again, you, you
may be lower, you know, because they want, (···0.7s) they want clicks.
They want transactions to take place on their website. (···0.7s) Now, one trick, and we've
mentioned this before, but I'll mention it again. Um, one way to have a lower price (···0.6s) to
appear, uh, like you're lower than the competition, (···0.7s) is when you have a, would you have
a, a three bedroom house, (···0.6s) sorry, when you have a three bedroom house (···1.5s) and
you price it, let's say it's a 150, (···0.9s) but (···0.9s) another house is listed at the same price,
it's also three bedroom 150, (···1.2s) but you wanna have a lower price to what looks better than
them.
You get more, more clicks, we get more visitors. What you do is you can drop it (···0.7s) to 130,
(···1.2s) knowing that your average amount of guests is probably gonna be three, because you
have a three bedroom. (···1.3s) So you drop it by $20 (···0.6s) to a hundred, $130.
(···0.7s) But what you add on later is you add an additional $10 fee per guest per day. (···1.0s)
So because you know that the average, it's unlikely that you're gonna have (···0.6s) one person
booking. (···0.7s) If you have a three bedroom, that's just, that's gonna be a waste for that
person, right? (···1.0s) So when you have (···0.7s) one guest booking, it's $120, (···0.8s) but the
two additional guests, it brings it up (···0.5s) to $150.
So (···1.1s) 130 (···0.6s) plus $20 brings it up to 150. (···0.5s) So in the end, you really have
$150, uh, booking per day for your listing. (···0.6s) It just looks like you have $130 per day.
(···1.2s) So that's one thing, and that can help you in, in the search rankings, uh, to have a
lower price, um, and, and be listed higher. (···0.8s) Brent, and you have anything to share
regarding the, um, search rankings? (···1.3s) Um, no, not, not particularly.
I, again, (···0.5s) you couple that with your score review. Um, and you know, like Joe said about
being five star, and this on particular, we're covering Airbnb here, uh, on this particular, um, uh,

point, uh, you, yeah, you wanna make sure that (···1.2s) your, (···0.8s) your search ranking, I'm
sorry, you wanna make sure that your review, uh, score, you know, so your five star, four star,
what, what have you, that's gonna directly correlate.
So that's why, again, just going back to the hospitality, you gotta make sure that's, that's up and
that's going, uh, basically you need to look at the search ranking (···0.9s) in this manner.
(···1.0s) Put yourself in the shoes of, of Airbnb or V R B O, whomever, right? That, that, um, that
platform you're using, their main goal (···0.9s) is to provide st (···1.1s) stable high quality rentals
without having to pay for it themselves, right?
So, uh, and that's Airbnb's whole thing. They just, they're just a platform and then you do all the,
the work, right? (···0.6s) So they're going to promote and, uh, push the, the folks that make
them look the best. (···1.1s) Therefore, their, their ranking, their search ranking is gonna be at
the highest. So if you have the unique property and you're five stars and you know, you have
great reviews and all that fun stuff, then (···0.9s) you're gonna be (···1.3s) higher in their
rankings.
So, so again, Think what, if I was Airbnb, what do I want to make sure that I, I continue to be a
billion dollar company. Uh, what, what do I want my, you know, uh, what do I want my (···1.6s)
hosts to do? (···1.0s) And always keep, (···0.5s) you know, any, anything that they send out, if
they send out, um, you know, new beta, um, test projects or anything like that, be sure to do
those things.
Um, because those are gonna be, uh, you're gonna be on their good side, but (···0.6s) just
always think, when in doubt, think what would Airbnb want (···0.5s) out of this situation, uh,
from, from a hospital. So they, they, they're not gonna want you arguing with guests or, you
know, disputing refunds and stuff. Like I said, I, my thing is, I'd give an, at this point after with,
(···0.9s) you know, working with Joe for these years, I'd, I'd give an entire refund if I had to, if
that meant that I'd get the five star.
It just what Joe said, we, we, we came outta pocket on that particular, uh, rental, um, for the
guest, but we got a far star. We got a five star review because we went above and beyond.
They felt like they won. And really in the end, we won because right after that, we booked for
another couple months. (···0.8s) So yeah, we lost 800 bucks there, but then we ended up
getting another six or seven, $8,000 (···0.8s) out of it.
So, (···0.9s) you know, we 10 times our, our loss there. So you can look at it as well, I wouldn't
wanna lose that 800 bucks, or you can look at it as well, you know, (···1.1s) since we still have
that five star rating, now, we're going to in continue to get, um, those, uh, those guests that, that
come in. So, um, that, that's what I would have on search rating. Just think what does, what
does, uh, Airbnb specifically Airbnb, what do they want to see?
They want see great pictures. Do they want to see, um, uh, great amenities. All those things go
into (···1.0s) the, the impact in, in your area too. So if you're the top, you know, you have great
amenities, you have great reviews, great, um, customer service, uh, marks, then you're gonna
be on that top tier. You might be the first or second you, or top five, depending on where, where
you are, you may just always hit because you're just killing it.
(···0.7s) And, and, and we're gonna go into, um, doing a listing as an example listing. We're
gonna go into that in another video. Uh, but (···1.1s) that's what I'd have to say. I know I said I
didn't have anything to say, and then I spoke for like 45 minutes. I apologize. No, (···1.5s) that's
okay. And, and one last thing, uh, uh, what Brent, what Brent was saying about the beta testing,
yeah, whenever they roll out programs, for example, one of the first things, once you, when you
have your listing up for the first time, (···0.6s) they offer, uh, to have you in a program where you
get boosted, if you offer a 20% discount for your first three guests, (···0.6s) and I highly
recommend you go ahead and do that, (···1.1s) because otherwise, I mean, (···1.1s) you're,
you're kind of gonna be hidden, especially for a, you know, brand new listing and people don't,
(···1.1s) they don't have trust and you don't have credibility because you have zero reviews.
So it's gonna be worth it to just shave off 20%, um, to get those first three guests, uh, at a
discount.
And, and keep in mind, you know, if you were doing traditional rentals, (···1.5s) you're gonna be
breaking even, most, most likely on your property. So all these things we're talking about, you
know, discounts like month long, discounts for 10% off, um, giving refunds, you know, like for
that $800 refund, plus 200 cash, I mean, (···0.9s) that, (···0.7s) those two guests that stayed,
they were there for over two months, you know, so that was $7,000.
So we didn't mind losing a thousand dollars out of 7,000, you know? So, uh, Yeah, what, what's
the, uh, the saying that I always say, pigs get fat, hogs get s slotted, right? (···0.9s) Yeah,
(···1.1s) Yeah. There you go. (···1.3s) And so let's, uh, we're gonna skip over completing your
listing details. We're gonna do that in the next video. It's gonna be a full blown A to z uh,
showing you exactly (···0.9s) the, the process (···0.6s) of going from setting up your first listing
all the way to the end.
We're gonna go through everything with you for that. So I'm gonna jump to setting policies,
boundaries, expectations, clearly, concisely and upfront. (···0.8s) So this is important because if
you have a no smoking policy, no pets, no partying, you're gonna wanna check (···3.0s) off all
the, all the boxes, uh, that are in the, the platform. And you wanna clearly define them in your
description as well.
'cause you wanna reiterate, you know, because sometimes if you have a shared housing
situation where you're just, uh, you're renting one bedroom to guests and there's three other
bedrooms, (···1.0s) well, you wanna tell 'em like, Hey, you were, you wanna, you are not
allowed to go into any other bedrooms except the one that you are assigned to, because some
pe some people, you know, if it's not written, they'll just go and do it. They just say, (···0.8s) you
didn't say that, you didn't write that out, so I'm just gonna go ahead and do it. 'cause a, a room
could be empty, but they just go in and set up shop and, you know, you start using it as an, as
an office, you know, like you never know, uh, but you have to write it.
So if there is an issue, (···0.8s) you can go back, you can dispute it, you can, you know, um, tell
the third party website, like, look, the guest was going into a area that I clearly stated, uh, they
were not allowed to go into. Uh, if you don't allow, allow them to use something like, uh, a shed
that's out back, because there's a lot, there's a lot of tools out there, you know, ideally like that,
something like that, you'd wanna lock it, but you'd at least want to let them have it written out.
(···0.7s) You know, if they're not allowed to use, uh, if you have a, like a grand piano, it's like,
okay, don't use this, this is for display purposes, like, don't touch it. Some people have like a
motorcycle, uh, in, (···0.7s) in their home as a display, you know? Um, and sometimes they do
that and it's just, it's just for Instagram purposes, but it's like, you know, don't sit on it, don't
touch it. It's just for taking photos, you know? Um, because they design the house like a Harley
Davidson kind of a house, you know, write everything up and be clear about it.
So, And have it clearly posted. Uh, what we like to do is have, uh, a little, you know, it could be
a small table. Um, and so, uh, or (···0.7s) usually we do have a small table, um, near the
entryway, depending on your setup, but, uh, we also have like a bulletin board that will have,
you know, house rules, so to speak, or, Hey, this is, you know, here's the wifi along with all the
things that you can, you know, that we don't want you to do, or, you know, uh, house policy and
things like that.
So it's clearly stated not only in your, uh, in, in when your instructions, when you send it over to,
um, the guests when they're about to arrive, uh, and it's also posted (···1.2s) on the wall when
they, when they arrive. So there is no, you know, and, and again, it doesn't have to be a bulletin
board or something really big, it can be something very small, but just the house rules laid out,
you know, it can be nice, you can fit it to the aesthetic of what you're, you know, (···0.8s) what
your house is and you're trying to fit.
Um, but (···1.0s) I think it's good to (···0.9s) not only have it digitally, but then also have it, you
know, posted. So there's no, oh, I didn't know. It's like, no, not only did we send it to you, but
then it's posted here so you, so there's no excuse that you just didn't, you know, follow those
rules and therefore, you know, now we can go after whatever course of action we need to go
after.
Um, if they violate those, those boundaries and those policies, (···0.9s) Yeah, even
expectations, like taking out the trash on trash day, you know, um, that's okay to do, that's part
of their responsibility, um, as, as being guests in, in, in a house. (···0.9s) And, um, (···0.6s) I, I
would even recommend you take a photo of wherever if you, if you post that up on a bulletin
somewhere, like Brenton was saying, uh, which we've had, take a photo of that, you know,
because (···0.8s) that's just, um, you know, added, uh, that's an added way to, to, to cover
yourself, um, if they violate anything.
And you can send that to the third party platform, um, as proof that it's actually posted, you
know, uh, in your property. So, (···1.9s) Alright, well, um, I would say the (···1.5s) last thing
before we head out would be, uh, for sure (···0.6s) the reason why you want to be upfront about
these things is you don't want to get into a back and forth with your guests.
Because again, (···0.7s) unfortunately, the whole, the old adage, the customer's always, right?
Yeah, that kind of applies here. Uh, if there's any doubt, (···0.8s) then they would win. But if
everything is set up front and and spoken about, like if there's no partying or Joe says there's no
smoking on your property or whatever policies you want to have for your particular property,
(···0.7s) you say all those things up front and you're not gonna get every single thing.
You, you're not, you know, there's some things that you're gonna learn that, oh, I should have
said that, and you're just gonna have to take it and bite it, but you do not want to get into a back
and forth with your guest. You don't want to, you don't wanna do that unless you say, it's clearly
stated, this, this, and this, (···0.7s) boom, boom, boom. And, and when you do that then, and
you, that gives you a little, a lot more leverage to say, well, I'm sorry, we can't do that, or we, or
we won't.
But even then, you gotta go back up to hospitality (···0.8s) depending on what it is. For instance,
if, um, if, uh, if it's something small (···1.6s) and they say, well, this dish wasn't clean, you know,
I don't, I feel like I should get some money taken off my cleaning policy and you know, that the
dishwasher, uh, all the dishes were ran in the dishwasher and all that fun stuff, uh, and it was
stated, that's what you're gonna do. And, and just, just say, you know what?
We'll give you 10, $15 off your cleaning, that's fine. You know, um, but everything has to be
clearly communicated, stated upfront. So they're, when they, when they check in and when they
walk in, it's right there. (···1.5s) And that gives you your, your, your legs to stand on, so to
speak. Um, but (···1.0s) again, hospitality, it is gonna be your call. It's gonna be your call, it's
gonna be your call at the end of the day, it's gonna be your call. (···0.8s) So you have to make
sure that you, uh, are doing the right thing, um, to keep your business afloat.
(···1.4s) So yeah, that's, that's all we have to, uh, for this particular portion of the marketing. Um,
the next video, we're gonna go into a listing. So we're gonna do an example of how to set up a
listing. And Joe, our extraordinary, um, marketing Wiz is going to walk us through that. (···0.8s)
Thank you again, and we'll see you soon. (···1.3s)
(···2.9s) How's everybody doing? Welcome, welcome, welcome. We are (···0.5s) happy to have
you back again. Um, (···0.6s) in the previous video we chatted about, uh, marketing and all that
fun stuff from platform versus personal, uh, to, uh, the video after that from, uh, the importance
of being, uh, a great host and then all the way down to, um, setting expectations.
Uh, and today we're going to go over (···0.8s) a model of how (···0.6s) to start from scratch on
completing your first listing. (···0.6s) And, uh, we got Joe Lamb here again today to walk us
through the beauties of things. Say hi to the people, Joe, Hi to the people. (···1.3s) Uh, but
yeah, so, uh, today again, we are go, or in this video we're going to show you (···1.0s) from
scratch.
Like you just opened your first account. We're gonna show you, um, how (···1.7s) to set
everything up and what to look for. Again, you can (···1.2s) tweak things here and there, but you
know, this will be a, a nice detailed run on how to get things going. Um, so that way you can get
up and running and you, um, you can start having some fun with your short-term rental.
All right, so I am going to turn things over to the master of ceremonies today. That'd be Joe
Lamb. (···1.3s) Alright. All right, you guys, I'm excited to go through this. I'm gonna share my
screen. We're doing this from A to Z (···1.5s) or a to zinc for those of you who, um, like to take
your vitamins. (···2.5s) So I'm, I've opened this in (···0.7s) actually my personal account. This is
not our, uh, our business Airbnb account, uh, which is, it's going to be the same way.
Uh, but the other one was just primarily used for, um, hosting. While this one is just used for my
personal. (···0.9s) So you can combine, you can have both to be honest. Um, but (···0.9s) it's up
to you how you wanna do it, (···0.7s) whether you wanna separate it or keep it together. So
(···2.2s) I'm gonna go here, this is on the homepage of Airbnb, and just click on, see, there's me
right there. You click on become host, (···1.6s) become a host.
That's (···0.5s) and the top. (···1.7s) And then you click on the red button, try hosting. It looks
like they're playing a video here. (···0.9s) My apologies. Okay, let's go Now (···1.7s) for our
purposes, we're gonna go with the house, because that is what most people are gonna be
listening. (···1.0s) Again, there's so many other options.
If you can find something that's unique, (···0.5s) that's a niche that's gonna be very attractive,
like (···0.6s) more power to you, go for it. 'cause (···0.7s) yeah, you're gonna get a lot of
bookings at a higher rate then. (···1.1s)So (···0.7s) we're gonna go with the house, (···2.1s) click
next. (···2.3s) Um, again, a lot of different options. We're gonna go with the standard residential
home. (···3.8s) This is, we're gonna with an, an entire place for our purposes.
(···1.0s) And again, don't, don't, if you, uh, if you're starting your, uh, short-term rental off, and
let's say you, you're not acquiring an entire property, or you're, you're, um, doing a lease, uh,
arbitrage situation, or you're even, um, doing your own, uh, your own property, let's say.
And, uh, you want to do a shared room or a private room, uh, again, we're trying to show you
how to, uh, acquire, uh, properties or management or, um, uh, a lease. But again, they give you
the options here. You can do your room, you can just do a room. You could do a shared room,
or you could do an entire place. If you have a, a guest house, you could do, uh, that would be,
uh, considered either a private room or, uh, an entire place as well.
So there, there are options. (···0.5s) I just wanted to throw that out there. (···0.5s) Yeah, so I'll
elaborate a little bit more as well. So a private room is, uh, if you have a three bedroom and
you're renting out one room (···0.6s) to a guest, (···0.8s) or like Brent said, a guest house, that's
a separate structure on the property. That means you are still living in the main house while the
guest stays in the, uh, separate structure, guest house. (···0.6s) And a shared room is, (···0.6s)
that will be one room where the guest is sharing it with another guest or another person that's
living there.
(···0.7s) So that's an interesting situation. Uh, you could, you could actually open up a, um,
short-term rental where you have, if you have a giant, uh, room (···0.7s) that you could fit
(···0.8s) 10 beds and, and they're like, they're all bunk beds. You have like five bunk beds. I've
seen that before. (···0.8s) That's a shared room. (···0.7s) But, but you're putting 10 people in
there. And of course you're not gonna charge, uh, like, like a normal room.
You'd probably probably be charging like 30 to $50 because it's like a hostile situation. So,
(···4.8s) so enter your address. (···1.8s) I'm just gonna put here, (···2.5s) I'm gonna put here
Brent's hometown. (···2.7s) Hey, (···0.9s) Indianapolis. (···0.9s) Yeah, (···1.1s) No, (···0.6s) no,
I'm not putting an exact address, so I'll just put the, it's just gonna be an interstate, (···0.7s) so
(···1.4s) that's good.
They're Doing a lot of construction over there. So there you go. (···1.5s) You're gonna have a
freeway listing, Uh, do 4 6 2 0 3. (···2.9s) That's a good neighborhood (···1.4s) or a good zip
code. (···2.0s) Well, it looks like it's not working. It (···5.3s) says the address you entered is not
accurate enough.
(···2.9s) I can just put here, I, (···5.0s) I apologize. (···2.8s) See if there's a way I can just find,
uh, an address. (···0.9s) Oh, just use, um, you want to use one of, uh, my properties as just a,
a, a fake address? Sure, Let's do that. (···2.8s) Go ahead. Uh, it'll be 1 0 2 2 Villa (···1.2s)
Avenue.
Same zip code? Yeah, the same zip code. (···1.8s) Okay. So this is a property that Brent has
recently acquired and (···0.7s) is, is working to set up as an Airbnb. (···2.4s) This is a map that
says drag. It says drag the map to reposition the pin, but most likely if you've entered the
address correctly, you don't have to (···0.9s) move this around. (···4.4s) So guess here, this is a
two bedroom, two bath that we're setting up.
(···0.6s) So we're gonna be putting (···1.3s) two beds in each room. Um, I apologize. Uh, I have
photos, I have mock-up photos already. So, um, it's gonna be one bed in each room, so that
means it can accommodate two guests. I, (···5.1s) the number of beds are two. (···0.8s)
Traditionally what we would do, of course, is would put two beds in each room, or, uh, two beds
in one room, and then one, (···1.0s) like two twin beds in one room, and then one queen or king
size bed in the master.
(···0.7s) So we get a comm eight, three guests. (···0.7s) But because of the photos that I have,
I'm just gonna put, uh, two guests (···1.5s) here. I'm (···3.3s) gonna add some of the amenities.
(···2.0s) So we have (···2.0s) here, a lot of these are not here (···1.5s) in the listing, but I'm just
gonna click just to show you how it looks when you actually click it.
(···3.7s) And they list, they list these, because these are obviously very popular with a lot of the
guests. I, (···2.4s) I'm gonna click off some of these wifi fi tv. (···3.7s) Yes, kitchen (···0.7s) free
parking on premises. (···0.8s) These are all the big ones. (···1.2s) Washer air conditioning,
there's dedicated workspace, (···3.4s) smoke alarm.
These are essential to have. (···1.2s) Lemme go on next. (···2.8s) So drag your photos here.
(···1.0s) You can either drag it directly from your desktop, (···1.7s) which I will do, (···0.8s) do
one of 'em here. Drag this here. (···1.3s) Oh, it looks like I don't have the right file type. (···0.5s)
I'm gonna have to convert them.
(···2.0s) Oh, So let's cut the video. (···0.8s) Damnit. (···2.9s) Shoot. (···3.2s) Okay, Bradley, this
is the splice area. We need you to just splice between here and the previous, um, portion where
Joe left off. So, Joe, take it away. Yeah, I messed up. I messed up. So here we go. All (···3.0s)
I'm gonna drag photos.
(···1.2s) And these were photos that I pulled from another listing to use as a mockup here.
(···2.0s) I numbered them from one to 10 real, real Quick. Sorry, sorry, sorry. Um, Bradley, it
should be around the eight minute mark (···0.7s) for this. So eight minutes, you should be able
to find the splice. Eight minutes. (···1.4s) All right, go ahead, Joe. (···0.6s) Well, now I've already
uploaded it. (···1.5s) Hang on, (···0.7s) Delete it. (···5.2s) I thought it was the 10 minute mark,
but (···0.8s) I, I have it.
Eight minutes on mine. (···0.6s) Oh, he'll know, he'll review. All right, here we go. Okay. Okay,
here we go. Here we go. (···4.0s) So here's where you're gonna either drag your photos from
the desktop, or you can click this button that says upload from your device. I'm gonna go ahead
and do that. (···0.6s) What I did was I arranged it. I named every single photo numerically, 1, 2,
3, (···0.5s) all the way to 10 (···0.7s) so that (···1.4s) The site, (···2.1s) it, it, (···0.9s) well, it
should have arranged it in the order from one through 10, but it did not.
(···0.8s) So I'm gonna have to arrange them here. As you can see, I'm gonna put, this is your
primary photo, and then you have (···0.9s) four photos after that, that you're, that gets displayed
when somebody clicks on (···1.2s) from (···0.9s) your listing, because on the page where there's
(···0.9s) 20 listings, they're only gonna see the primary photo, which I dragged here, which is
gonna be the best feature that I chose, the living room.
(···0.7s) But when they click into your listing, they go to a full page where it's (···0.6s) all about
your listing, nobody else's. And they're gonna see four (···0.8s) secondary photos. (···0.9s) So
here (···1.0s) I would put the kitchen, (···1.3s) I wouldn't even put the house in it because
(···0.7s) most people are gonna be spending time (···1.7s) in the common areas.
(···0.9s) Or if you have a, a major amenity, like a pool, you'd want to feature that whatever the
best, uh, attributes are, that's what you want to put first. (···2.0s) And then (···2.4s) additional
information. (···1.6s) And you don't wanna just repeat. So (···1.3s) even though this is a two
bedroom, like I wouldn't put both bedrooms in this photo (···1.7s) because a common area, like I
said, it's a nice feature, looks great, (···0.9s) it's the living room.
And then I would put the kitchen, (···2.1s) then I will put (···1.0s) the master bedroom, (···6.4s)
The dining area, uh, can go here as well. It might even be good to put it (···1.5s) next to the
kitchen, (···1.0s) although it starts to look a little, little repetitive. So I may change that. I'm
(···0.6s) gonna go down here. (···1.9s) So this is one of the bathrooms.
(···1.6s) Oh, I'm having trouble dragging it now. (···0.7s) It's not letting me drag it, which is very
strange. (···2.4s) The file is too small. (···0.7s) Okay? So what I would've done before was I
would've put (···2.1s) this kind of arrangement, living room, kitchen, (···0.6s) bedroom, (···1.2s)
then I would've put the bathroom (···1.6s) and then start going into other amenities. Well act like
this one's (···2.9s) bathroom.
This this dining room. That's an, that's an amenity. (···0.9s) This is a nice one as well. Very nice,
because whenever I've gone to stay at places or hotels, I love having an iron and iron board. It's
a big plus for me. (···1.8s) And then I would've put the, um, the washer and dryer next. And then
even, this is interesting, this is the (···0.5s) thermostat, (···0.8s) and they have the temperature
here at 70.
So this is a good sign that you know, when someone is just scrolling through your photos
quickly, (···0.9s) they know immediately, oh, there's air conditioning. Great. Without having to
read further into the text of the description, (···0.6s) pictures are far more powerful than text.
Always keep that in mind. So the information, if you can convey it in the photos, (···1.2s) you're
gonna wanna do that much more than the text. A text is there to be supplementary to the
Photos. (···4.7s) So creating a title.
(···3.6s) So here it says, cheerful two bedroom, residential home with free parking on-premises.
(···2.1s) Now, I'm gonna switch over really quick (···1.8s) to (···1.8s) we share a screen.
(···1.2s) So this is actually from my book, Airbnb Secrets, and I have a heading formula that I'm
gonna share with you. (···1.0s) And what this consists of is, uh, something that's fairly simple
(···1.0s) that, um, covers a lot of bases.
Um, could, because you have a limited number of, uh, characters for your word count, (···0.8s)
it's only 50, (···0.6s) right? So you have to convey the best features (···0.6s) and the best factual
features (···0.6s) for your listing as best as possible in this short amount of space. (···0.7s) So
the heading formula here is adjective (···2.0s) plus property type (···1.0s) plus a feature
landmark or an experience type.
(···0.7s) So some heading examples here are (···0.9s) eclectic retreat and walking distance to
dt. (···0.6s) And this is an abbreviation. DT is understood (···0.6s) as downtown. (···1.9s) And
the, the, the visitors, (···1.3s) when they're browsing, they're used to seeing things like that.
(···1.3s) And I'll get to more abbreviate abbreviations later, but some other ones, some other
heading examples that are good are cozy apartment five minutes from Disneyland with an
exclamation mark, cast style guest house with pool, (···0.6s) luxurious ma luxurious mansion
near golf course.
(···0.5s) Do you see how this is capturing the type of property, the clientele that is being catered
to, and also the, the best feature that's a part of it. So this is gonna be a high end, (···0.5s) you
know, this could be 800 is maybe a thousand dollars per night (···0.9s) because the property
type is a mansion.
(···0.5s) And it's not just any mansion of, they make it luxurious. I mean, that means they're
pulling out all the stops, right? And a golf course is (···0.7s) huge attraction. (···1.3s) You have
urban treehouse overlooking expansive lake that conveys the, the, the style of treehouse,
romantic bungalow. And that means, hey, that's, you know, that's definitely for couples, you
know, with the view of the beach (···0.6s) upscale penthouse with rooftop deck, that tells me it's
on a high rise (···0.5s) studio apartment walking distance from times square, charming five B,
which stands for five bedroom property with fireplace and grill, (···1.5s) classic brownstone
apartment and historic neighborhood.
(···0.6s) So this, you wanna convey, uh, like the information, but in a way that is like capturing
(···1.3s) the, the visuals of it. The, these descriptions paint a picture in my mind when I read
them, and it puts me into a certain state of mind and emotions like, oh, I, I would really like to
stay there.
(···0.6s) Versus if you're just saying, (···0.9s) if you just said (···0.8s) apartment, (···1.8s) you
know, apartment that fits two people. I mean, that's, that's not the same as cozy apartment five
minutes from Disneyland, (···1.0s) right? (···2.5s) So let's go to abbreviations. (···0.8s) So here,
B (···0.6s) you can abbreviate as bedroom (···0.8s) A slash C as air conditioning. (···0.7s) C, b,
D central.
This is not, uh, whatever you call it. The hemp thing. Uh, it's, it stands for central business
District (···1.2s) DTS for downtown the w and four slash, sorry, (···2.3s) and then a APTs for
apartment. (···0.6s) And, and you really only wanna use these if you, you're really tight on
space. 'cause otherwise just go ahead and you can write it out if you have the room for it.
(···0.6s) You can also use emojis. (···1.5s) Now, you, you would have to copy and paste them
from Google, uh, because there's no function in, uh, in these sites to actually like, select and
choose an emoji.
But you copy and you paste it into here. So what I would've done for romantic bungalow with
view the beach, I actually would've put the heart (···0.6s) emoji. (···1.6s) And it's, I don't think it's
an emoji, but it's more, uh, of the symbol. So it would've been like of the black, uh, 'cause I don't
think they have colors. (···0.5s) So it would've just been like a heart shaped symbol (···1.3s)
right here.
And then it goes into romantic bungalow, you (···0.6s) know? But you don't wanna use an emoji
just to use an emoji, you know, only if it really, you (···0.5s) know, helps enhance it. Like it, for
Times Square. I, I would've put the clock here, you know, uh, that would've been a nice little,
little touch to help it stand out. Anything to help your listing stand out, uh, while still being true to
the, to the listing. You don't wanna have a bunch of arrows, like three arrows pointing to studio,
apartment, walking dis.
You don't wanna do that, you know? Um, what you could do is, is, uh, the, the symbol of the
walking person, you know, studio, apartment, you get that symbol, the person that's walking, uh,
the hands and the legs, the body. Then it says walking distance from Times Square. You know,
that's, (···0.6s) or fireplace. You put a fire right before the word fireplace, you know, so you
could be creative, you know. So (···1.3s) I'm gonna go back now. (···1.8s) And (···2.5s) so here,
there was already, because I was taking this from an someone else's existing listing, (···0.7s)
I'm just gonna go ahead, (···0.7s) click on show more.
(···1.3s) Just copy this. (···3.3s) Oh, this is the title. I'm sorry, I was copying the description.
(···2.6s) So their title here is Indie Mini Manor. (···1.2s) And then in brackets, fairgrounds
(···0.8s) downtown. (···0.9s) Uh, I, I personally, I would've chosen something different because
Indie Indianapolis, they already know the guest already knows that they're searching in this
area.
(···1.4s) I would've put stylish because the, the home is very stylish to me. Stylish, (···0.5s) mini
manner, which is fine. That sounds good. (···0.9s) And I would've just put, uh, I (···0.9s)
would've put, (···3.5s) because I can't fit. See, I've run outta space already. Then I would've just
put near (···0.6s) fairgrounds (···1.0s) downtown. (···1.3s) You could put the plus even.
So that's what makes a little, (···0.9s) that catches my eye more than a slash (···0.8s) okay.
(···0.7s) Stylish mini manor, near fairgrounds and downtown. (···7.3s) Now you wanna choose
highlights. (···1.2s) So like I said, they're stylish (···3.7s) and you could put (···0.9s) peaceful.
(···2.0s) And of course you wanna put whatever is, um, specific to your listing. (···0.6s) You, if
it's near, if it's near a train station, you, you know, uh, train tracks. You don't want to put
peaceful. 'cause that's not going to, Uh, Be accurate representation. (···0.9s) So again, here, I'm
gonna go take this description. (···0.8s) It's already written out. (···1.4s) You're gonna write your
own, of course. (···1.5s) But what I recommend, and there's only 500 characters allowed, what I
recommend is just, just looking at, at other, uh, property listings and to see how they do it and,
and (···0.6s) get a feel for it.
(···1.8s) And then you'll take, you'll take what you like (···1.4s) and incorporate into your own.
(···2.7s) Okay? So this, here, they're actually giving (···0.7s) recommendations. (···0.7s) So
they've already put a dollar amount per night, $88. And it says here, places like yours usually
range from $66 (···0.5s) to $110.
(···1.7s) I say, starting off, you, you wanna just, I would just recommend just going with their
suggestion. Um, and then once you have enough reviews, because you wanna get guest
booking, (···1.5s) once you have enough reviews and you've built up the credibility (···0.8s) to
show future guests, then you can start raising the prices. If you just start off at the $110 at the
max recommendation, (···0.6s) it may take some time to get a booking, (···2.3s) unless you've
done something really special with your, (···1.2s) your property, that's gonna call for a higher
price booking.
(···1.2s) Okay? Do you have any of these at your place? (···0.6s) Security cameras, we would
definitely put that there. Uh, weapons, that's a little strange. I I do not recommend, uh, weapons.
Um, Dangerous animals. Yeah, that's, (···6.1s) and the security cameras, again, we usually put
those in the, not inside, but in the front (···0.6s)and the backyard.
(···1.9s) So here now it just says, publish your listing. I'm gonna go ahead and publish. (···5.4s)
And this is actually the founder, he's congratulating me right now. (···9.9s) Uh, looks like they're
taking me to a video, (···1.5s) but I'm gonna go back here, (···1.2s) go away from that.
(···5.2s) I'm gonna go in now (···0.5s) because it's taking me out. You have to go to the top tab
where it says menu. Click on that. Then you click on listings. (···5.6s) So now you'll find your
listing and all the photos that you arranged (···0.7s) are in the order.
(···5.1s) And honestly, I, I, I think I would've done this in lowercase instead. Not all this
uppercase, (···0.9s) but, uh, we're just gonna move on from that. Just a note, (···1.8s) custom
link. (···0.7s) This is something where if you, uh, wanna promote it outside of here, (···0.8s) you
can create a link that goes directly from, Uh, (···1.2s) Google or anywhere else that you post it,
like you put, or you put it on, uh, Instagram or Facebook because you want to promote it to your,
um, your contacts.
You could put stylish (···1.7s) mini (···1.3s) manner (···3.0s) and you hit save. (···1.0s) What
happens here you can take this, (···1.5s) you can copy and you can paste it anywhere to
promote it.
(···2.8s) So languages, I'm gonna leave that as English as default Listing status. It says, listed
guests can find your listing cert and search results and request or book available dates. (···1.1s)
So right now it is actually live. I'm gonna unlist it just so, uh, nobody books this for right now
because we are just doing a mockup, uh, for teaching purposes. (···9.1s) And (···2.6s) I would
re, I would recommend you don't make it public.
You don't make it active until you've completed everything. Because if a, if a guest (···0.5s)
books your stay, (···1.7s) you know, like, and you haven't completed everything, well that's a bit
of an issue because you haven't set your guidelines, your policies, your expectations. (···1.9s)
So the amenities, we already went through this, (···2.1s) and that's why they have it all listed
there.
(···0.6s) There's the location, the address. You can do a neighborhood description. I'm not sure
what's in this area. You could say, (···0.9s) you could say, uh, uh, great (···1.9s) Plaza (···0.6s)
in walking (···1.4s) distance, (···0.7s) you could put, um, nearby hospital. (···0.8s) I'll say
(···1.2s) racetrack, and I'm just making this, this up, but of course you have to research and
make sure, um, that these are actually, uh, in the areas.
And if you, if you wanna get granular and actually put the, the miles (···0.8s) for each of 'em,
(···1.2s) you could put, you know, two miles. (···1.0s) Racetrack is (···1.3s) five miles (···1.0s)
shopping areas, right? So shopping area is good for people who are staying long-term because
they're gonna be, they're gonna be regularly (···0.9s) going to the, the grocery store.
(···2.7s) And that would actually say grocery store, not shopping area, (···6.4s) getting around.
(···2.4s) And this is where, um, if you don't have a, a parking, you would put a (···0.9s) street
parking available and, and here you could put, you know, in a walking distance to, to a (···3.0s)
grocery store.
(···2.6s) And you could, you can even put minutes instead of miles. (···10.3s) Location sharing.
(···6.2s) So this is something where your visitors are gonna see either, (···0.9s) like it says here,
general location or specific location.
(···1.9s) So based on what you change it to, uh, it is just gonna have a different (···0.9s) type of
look. (···4.3s) See, when I'm just clicking it and I hit adjust (···1.1s) it, it's not really doing a
whole lot. I'm just gonna save it (···1.2s) And just move on.
I wouldn't worry about this too much, to be honest, because your address (···0.5s) is not shown
until they've actually (···0.5s) booked your location. (···3.5s) And if guests are messaging you
asking for a specific location, I would avoid giving out that information. Uh, because they could
just, you know, if they never book, they could, they could show up and try to get into your
property and look at your calendar dates. And any dates that are, that are not booked, they
could actually go in there and squat and stay.
So you never want to give out the address. You only want to tell 'em what's nearby in the area
or the general neighborhood (···2.3s) scenic. And we've had that before, that's why I bring that
up. (···1.3s) People requesting for our address, (···1.2s) scenic views here, you can choose,
you know, (···0.8s) of course be accurate. You've got a beach view, that's great. Uh, city
skyline, possibly, you know, (···0.7s) golf course, all sorts of things. Here. (···0.6s) I'm just
gonna put a, you know, city skyline (···3.5s) property type.
Again, that's already been, uh, selected from before, rooms and spaces. So these are all things
you can edit. So when you're going through it the first time, just keep in mind you can, there's
everything is editable afterwards. (···0.7s) So accessibility, (···3.0s) This is for the (···0.6s)

people who are, who are handicapped or (···1.9s) they have some sort of physical disability,
(···1.1s) and it's good to note, uh, what you offer.
(···0.7s) And this will be the last thing before we, uh, we end this segment. And go on to part
two of this. (···2.3s) You can put add rooms and spaces. (···5.5s) And again, this is to indicate
(···4.5s) for people. You see the wheelchair logo here, that's for people who are, uh, bound to a
wheelchair.
So getting inside, you can add that. And this is the ease of, (···2.4s) of someone who is
wheelchair, wheelchair bound, (···0.5s) step free entrance to the room. (···1.8s) That means if
there's just a, um, It, (···2.3s) it's kinda like a ramp (···1.1s) instead of an actual step to get into
the house or individual rooms. (···0.8s) Well-lit path to the entrance (···0.6s) step, free path to
the outdoor entrance.
And a path that's easy to do. You know, you don't have a outdoor, uh, lighting that's, that's easy
to install, uh, without having to do a lot of wiring. You can get one of those, um, light fixtures
that's, that's motion detected that'll turn on when somebody goes outside. That's also good to
deter people from going to the house, um, who shouldn't belong there. (···0.7s) A step free path
to the outdoor entrance, uh, that's the same as the first one. That's a, it's a slope or ramp versus
a step (···1.5s) wide entrance for guests.
Um, that's something that's gonna be hard for you to control because most homes are designed
with a standard, uh, entrance anyways, unless you have double doors, then this really counts, I
believe, wide entrance for guests, a disabled parking spot. (···2.0s) And that's usually if you're
parking, if you have your guest parking somewhere else that's not at the house, but it's an
apartment and there's a garage, and that's where a disabled parking spot comes into play.
Usually (···1.1s) a pool with pool hoist.
Um, you'd have to look into that more. And I, I'll be honest, I, I don't know exactly what a pool
hoist is. Uh, and a ceiling hoist that might, it sounds like it's a strap that comes, uh, from above
where they can wrap around their body, um, and help lift them in and out. All right, we're gonna
end this video right now and we're gonna continue it in part two. So thank you. (···3.5s)
(···3.6s) All right, we are back. (···1.1s) And (···1.5s) between the last video and now, I was able
to (···0.8s) upload the rest of the photos (···0.7s) because I wanted to, to go over with you, um,
the, a good way to lay out photos, because there's a lot of listings that I see. (···0.6s) It just
seems to be haphazard the way they put up the photos. It's like they just took photos, threw 'em
up, and they were only concerned about the, the primary photo.
Um, whereas (···1.8s) all of them, and the order that you place your photos is important in
leading the visitor through to have a good experience when they're viewing your listing. (···1.5s)
So I want click in here. (···1.3s)Actually, when you have your listing up here, (···0.9s) you can
click preview listing, (···2.6s) and it's gonna, it's gonna open up like (···0.6s) into another page
as if you were viewing it (···1.1s) as a visitor.
(···1.9s) So as you can see here, the primary photo again, and this, the four secondary photos,
(···0.6s) was able to add the, the bathroom photo here. So do you see how it leads from
(···0.6s) this living room (···0.8s) to the kitchen? A (···0.8s) lot of the common areas, right? And
then to the bedroom, (···0.8s) and then to the bathroom. And then a a, (···0.5s) an amenity, like
a workstation. So we're going from larger spaces (···0.9s) that are used (···0.8s) by the, um, the
group of people who would be staying there (···2.8s) And whoever does the cooking, (···1.4s)
and then into a (···0.8s) bed, one bedroom, (···0.7s) and then a (···0.8s) bathroom.
And you wanna show your best if the master bedroom, the master bathroom, and then show an
amenity. You know, I, I would recommend not showing another bedroom or bathroom until later,
because again, you just wanna show this, (···0.6s) this variety and show as much information as
possible.
So they're getting a quick overview, (···0.6s) and they would go click on show all photos,
(···1.8s) and this is how it, (···0.5s) it's laid out in this format. (···0.7s) So now we start getting
into the other areas. Here's another common area. That's just the dining room. (···1.0s) It didn't
look so great, that's why I just put it here. Uh, there's a thermostat that's like, uh, the amenity air
conditioning. This may look funny to you, but again, (···0.8s) air conditioning is, uh, one of the
top 10, uh, for amenities.
So (···0.6s) that's just a quick, lets people know, hey, there's air conditioning here. (···1.9s)
Couple other good amenities. (···0.6s) The iron ironing board, washer and dryer, right? And
those are together because they compliment each other. (···1.2s) And then even showing the
hallway, um, can work for you. (···0.5s) Another bathroom, (···0.7s) a shower. Uh, they didn't
have another bedroom image, so I didn't post it here.
And then even, uh, the camera security system, this is called the ring system, and they put it in
the front. (···0.6s) If they had one in the back, uh, it would have been good to show the photo for
the back as well. And then the last photo that I would put here is the house. (···1.3s) Now, an
example of the actual listing. You can see how they did it. They had the same primary photo,
(···1.3s) but then they went to the bedroom. And then a, a repeat of the primary photo from
another angle, (···1.1s) and then a workstation, (···0.6s) and then the kitchen end, and then the
outside of the house.
(···0.8s) And then another, the opposite angle of the living room. And then kitchen closer detail
of the sink. (···0.6s) A repeat of the dining area and the kitchen. But do you see how it, it
doesn't, to me, it doesn't really tell a story. It's going (···0.7s) inside the house and then
suddenly (···1.1s) to like a, the, the outside of (···1.7s) the house goes back in and it's repeating
(···0.6s) quite a bit of the shots, just different angles.
Here's another angle of the living room. So it is a little bit unnecessary to me. It goes back out to
the outside of the house and then back into the house. Another angle of the living room. There's
multiple angles of this living room. It looks like there was like five photos of this living room,
which to me wasn't that necessary, you know? So (···3.1s) yeah. So it's important to have a, a
storytelling, um, process with your photos. (···0.9s) And you can also, when you go into it, you
click on 14 photos.
(···2.9s) You can write captions, (···0.9s) for example, I wrote here, (···2.5s) newly renovated.
You don't wanna use bullet points. And I'll show you why. Later. (···1.3s) Newly renovated and
fully stocked. You don't have to say kitchen. 'cause a, obviously with the photo, it's, it is the
kitchen newly renovated and fully stocked with (···0.7s) pots. Just describe what's in there.
Hands, (···3.0s) utensils, (···3.3s) knives, (···2.5s) Plates, (···1.3s) and cups.
(···0.7s) I mean, it may sound silly to write all of this out, but if you don't, you are gonna have
guests who are very analytical and they're gonna ask you fully stocked kitchen. Does that mean
it has pots and pans, or does that mean it has plates? Are there cups? Are there paper cups?
(···0.9s) You know, or are they, are they, is it glass?
Do you have coffee mugs? You know, you can get as detailed as you like here because you
have a lot of space. You have 250 characters here. (···1.0s) You know, I see a microwave. I
would put that as well, right? (···1.9s) Microwave. There's a coffee pot, (···1.8s) a coffee maker.
I'm sorry, (···1.0s) you have a kettle, right? You can even put items that are in the fridge.
(···0.9s) You can put the, like, sugar sweetener. I (···0.7s) know that those belong in the fridge.
But any other items that are in, in the, the cupboard, Right? (···1.1s) If you have artificial
sweetener, (···3.8s) you have your tea and your coffee. (···6.9s) And so with that, if you are
(···1.1s) viewing (···2.4s) as a visitor here, I'm gonna go back here and I click on this, the
kitchen photo.
(···1.1s) Well, I have to refresh the page (···3.2s) now. You'll see if somebody clicks to expand
on this one photo (···1.4s) or if they scroll left and right. (···0.7s) You see how this is just empty,
(···0.9s) you know, why not add the information, (···0.8s) right? Information that they're, that
they want to have here, (···1.1s) which is all down here. (···1.8s) And you can do that for every
photo O (···1.6s) because sometimes if a bathroom doesn't have a shower, if it's a half bath,
then you're gonna wanna indicate, you know that this is a half bath, (···3.0s) or it's a full bath
and it has a shower, or it has a shower tub, you know, standing shower versus shower tub.
Uh, those are two different things. (···2.3s) You wanna even indicate, (···0.6s) you know, the
size of the bed here, right? So you'd write down (···1.3s) queen's or kings size bed, whichever
one it is. Queen or king, size, bed, (···0.6s) E even if there's two beds in the room, you want to
put either it's a, uh, two twin beds, two full beds.
(···1.4s) You can even write out the linens and, and, (···0.5s) and, uh, sheets and the pillows.
(···4.2s) And you can even put here, for example, with this photo, you can put how many people
it sit, it sits, (···0.8s) because sometimes it's hard to tell there's a bench there. Could it sit three?
It looks like it's three, maybe it could be four. (···0.6s) And is there a missing chair that they
have here that they didn't place?
You know, so here, if it was three on this bench, you would put (···0.7s) dining table seats. Six.
(···1.6s) You could put overhead lighting, overhead lighting fixtures. (···2.8s) You can let them
know if they have the ability to control this thermostat. (···0.9s) Or if you do, usually the guest is
able to control the thermostat. That would be a little strange if you blocked it out. (···0.9s) So
(···3.6s) for something like this, you can actually let them know if detergent, um, is provided, you
know, um, that's important, you know?
So I, (···0.5s) I see it here, but it kind of blends in. It says, uh, the brand is echoes, that's sitting
on top of this, uh, washer, (···0.6s) but at first glance, I, I didn't notice it, you know, so it'd be
good to write it out. (···1.8s) All right, so that's it for the photos that I wanted to cover. (···0.6s)
So now we're gonna go back to (···3.7s) where we left off before we left off on accessibility.
And here is guest safety. I'm gonna go into here. (···4.5s) So safety considerations. (···0.6s) If
you're, if you have a pool or a hot tub, hot tub, you wanna indicate if there's a gate surrounding
it. And if it's locked, if there's a nearby lake river body of water, (···0.9s) if, uh, there's a climbing
or play structure, um, that's obviously for kids.
Something that's like one of those plastic houses, (···1.6s) heights without rails or protection.
That means if there's a, your house is a second story and there's no railing, uh, people can just
go (···1.1s) fall off, which is, which is not good. Potentially dangerous. Animal (···2.7s) Safety
devices, security cameras, uh, again, that's what we highly recommend at the front and the
back entrances. Uh, carbon monoxide alarm, smoke alarm.
(···0.7s) These are, these are all important to include. (···0.8s) Property info must climb stairs.
Again, if this is a second story, uh, um, if this is a two story house, you wanna check that off.
Potential for no noise. (···0.7s) If, uh, you, if it's (···1.0s) near a, uh, railroad tracks, (···0.9s) if
it's, there's a bar across the street, you never know, it could be a pub. You know, right there,
(···1.0s) if pets live on the property, (···0.7s) if there is no parking on the property, uh, you have,
(···0.8s) this is something you'll have to reiterate.
If there is no parking on the property, you're gonna have to let them know where they can park,
whether it's street parking, or if there's metered street parking, or if there's a garage, uh, that is
nearby. A lot of times there's apartments and it's gonna be a garage or street or metered
parking. Uh, some spaces are shared. You want to indicate that amenity. (···0.7s) And some
space, some spaces are, of course, uh, if they're not renting out the entire place, if it's a shared
or a private room (···1.1s) that you're offering (···0.6s) amenity limitations.
And if you're not sure, you can click on the, the question mark here. Guests shouldn't. It says
your guests shouldn't expect some essentials they may be used to having when traveling.
Example, wifi, running water, indoor shower. And these are gonna be things that you're going to
(···0.6s) write in the description. If you don't offer it, you want to clearly state that something, if, if
a guest is used to wifi in most places, (···0.7s) you're gonna wanna indicate that like, clearly
there is no wifi, even in bold sometimes in your description (···1.3s) and weapons on property.
(···1.5s) I'm gonna save that. (···0.6s) It says we're missing information, so it actually, (···0.8s)
everything has to be checked off in order to move forward. (···1.0s) So I'm gonna go ahead,
check it all off and save. For some reason, it's not letting me advance. (···4.1s) I'm not sure why.
But (···0.7s) for our purposes, I'm just going to cancel for now. Uh, perhaps it's a glitch. I'm, I'm
not sure what that's about. So, (···3.1s) So we're gonna move on to pricing and availability. So
nightly price that's already been established. You can do something called smart pricing.
(···1.3s) This is a feature that they have where (···1.0s) if you activate this, it will adjust
according to the supply and demand that's going on in the area.
(···3.6s) So this is something you could play with. If you turn it on, (···1.6s) you can set it
yourself, (···1.5s) and it gives you a tip right here, right? The tip $62 tip (···0.5s) $264. So
(···0.7s) that's pretty good if you did that. (···1.7s) I'm gonna do exactly what their
recommendation is. So you can see the range here, and you can even see the dates of where
(···1.0s) their pricing, uh, would change.
So here, August 6th would be $90. (···1.6s) After that, it would go down to $81, just three days
later. Down, up, down, up. And these are most likely weekends where wherever it peaks, it's
gonna be a weekend. (···1.4s) And it gets even higher over here in September, (···0.6s) just
because based on their data, (···1.2s) that's what they've, (···1.4s) That's how how much higher
the booking rates, um, have gone up.
(···0.5s) Now, (···0.8s) this could spike way up here. (···0.8s) If there was something like a
concert in town, let's say there's like Taylor Swift concert in town, that's gonna go way up. And,
uh, if a lot of the, the bookings get taken (···0.9s) in your area, (···1.2s) and, and that means the
supply of short-term rentals is low. (···1.2s) Your, your pricing here is gonna go way up. (···0.7s)
You know, it's not gonna go beyond the 264, (···0.8s) because that's the max, (···0.7s) but that'll
be nice because you don't have to monitor that.
It's gonna do it automatically for you. So, (···1.9s) well, I'm just gonna go ahead and save it.
(···2.9s) Listing currency, obviously if you're in the US it's, you know, or wherever country, I'm
not gonna go into edit that. (···0.7s) Discounts weekly accounts, (···1.0s) you know, I mean,
they have a tip here, 21%, 21%, but I think 10% is usually good, (···0.7s) five or 10%. And you
can do, set a custom price as well.
(···3.8s) And you know, you have, you're gonna have to read through all of this just to make
sure, You (···0.7s)know, (···3.2s) But I, I, I, we tend to keep it pretty simple. You know, they're
gonna stay longer than, you know, um, than a few days. It's gonna be a week, (···0.5s) 10%,
why not (···4.5s) Monthly discount. You can give a little bit more. This looks extreme to me.
49%. (···1.2s) There must be a reason why, you (···0.5s) know, they would do it. I think it's
because most, (···0.7s) most hosts (···0.9s) book out 50%, um, on average. (···0.7s) And so
they figured, oh, if you're gonna fully book out, just give them a a 49% discount. It's gonna be
the same as having them there for 15 days, you know? But when we've done 10% discount,
(···0.8s) you know, a 12% discount, (···1.3s) it works. You know, and (···1.0s) people appreciate
some form of discount when they're staying for longer (···1.1s) custom length of stay discounts.
(···1.6s) So this is interesting. This, this gets very specific. Eight weeks or 12 weeks. Uh, we've
never used this before, (···1.0s) but you can try it, you know, so (···0.8s) to me, anything longer
than, uh, than four weeks, which is longer than a month, (···1.0s) you know, we just do the
standard, you know, 10 to 12% discount. Um, this, this is like two months or three months.
So you can, (···0.6s) this may attract them more. So if you did this right, it goes up by an extra
3% (···2.3s) or 12 weeks, then you could do, you (···0.7s) know, another 3% to 18. So now you
have (···1.5s) A tier system. (···3.0s) So if they book one week, it's 10% (···1.6s) A month,
(···1.3s) 12. (···0.7s) And then if it goes to eight, (···0.9s) it goes to um, 15, and then 12 here, it
goes to 18.
But it looks like one of 'em got cut out. So I'd have to, you actually have to add that. (···0.8s)
You have to click on, add another length of stay and do that. So this is a, (···0.7s) it's like a
(···1.3s) strategy that is good for, you know, encouraging longer stays. You know, the longer
they stay, (···0.7s) the more discount they get. (···1.2s) Fees, cleaning fee. And now you, this is
something you're gonna have to check with the cleaning service.
(···0.8s) And for a two bedroom, it could be $120 or (···1.1s) a hundred dollars, (···3.1s) and you
wanna check if this qualifies. People who clean my listing are paid a living wage (···5.5s) and a
living wage. You're gonna, when you click on learn more, I (···1.5s) mean, this is gonna be
based on, um, the area as well and the minimum wage that's in the area, but I would say I'm
not, I'm not gonna go over this, but you go ahead and check it out, uh, when you reach this
point.
(···2.8s) And that's something for if the visitor has a concern, (···1.2s) you know, that, uh, you
know, if you're paying your, your cleaning service far too low, (···0.6s) you know, um, it might be
a turnoff for them to stay. (···1.0s) Extra guest fee. Uh, we love this because again, we usually
add $10 per additional guest. (···1.5s) And (···1.0s) most of the time, um, (···1.6s) The guests
who book, I mean, they don't mind, you know, they understand because the more guests you
have, the higher your expenses because there's more water, more gas, more electricity that's
used, and it's just more wear and tear on the property as well.
So, and it says here, for each guest after one, that's where we put it at. So that means the
second, uh, person that stays, it goes up by $10 your price. Um, the third one, it goes up by
$20.
(···0.9s) Now, you could do it if you, you know, after each, (···1.7s) for each guest after two. But
that would mean, you know, your price is gonna be $88 for two people, and the third one is
gonna be $98. So, And (···4.9s) if you find for some reason, you get a lot of messages and
people are, uh, they're getting close to booking, but they message you and they have a concern
with that, (···0.9s) you know, uh, just work it out with them, you know, maybe offer a slight
discount for, for that or remove, uh, if the, if they have five people coming and they're like, we
don't want to pay an extra $40, least you could say, well, I'll, I'll bring it down, uh, by $10 a night.
So you actually have a negotiating tactic, but the best part is they're talking to you and not
someone else because your, your house is listed cheaper (···0.5s) at a lower price than
someone else who has the same, right? So, but if it's 88 plus $40, 'cause there's five guests,
you're looking at $128.
(···1.0s) If they bulk at that, (···0.7s) you say, I'll, I'll remove one of them. So it goes down from
$128 to $118. So you piece 'em a little bit (···0.7s) and, um, that'll encourage them to hopefully
to book, you know, (···1.3s) but again, now you're getting a booking at $118 versus $88
because (···0.6s) there's several more guests that are staying (···1.0s) taxes. You're gonna
have to click on this, this, this varies with every, uh, state (···3.3s) Trip length, minimum stay.
(···0.7s) We don't do one nights because that's just, it's not worth it for us. (···0.6s) It's just extra
work. It's more communication. It's, you know, another scheduling of the cleaning staff to clear it
out. Um, and we don't, we don't even like weekend bookings too much, but we, our minimum,
minimum (···1.0s) sometimes would be three nights. (···1.5s) Sometimes we'd actually just put,
you know, to disparage, um, for our area, because we would get blue collar workers, uh, staying
for months at a time.
We would just put seven nights, you know? Um, and we don't get those really short listings.
'cause again, it's, it's a lot more communication. It's a lot more work, a lot more cleaning's going
on. Yeah. But if, And again, if, if you happen to find yourself in, uh, in an area or, uh, a situation
where you can't, um, Book those types of lengthy stays, that's more like, 'cause we, and what
Joe is talking about is, uh, uh, one of our best performing properties that was more of a midterm
stay, but for these short term rentals, um, you know, it may be two nights, but just what, as he's
saying, just be careful about those.
Uh, we'll go into this in another video, but party time, you know, that those two days that that'll
get you. So if you're gonna do a weekend stay three nights, three nights from, uh, you know,
they have to do a, if they're gonna do Friday and Saturday night and leave Sunday, then make
that extra day and that, (···0.8s) that make, that could make all the difference of just having that
third day.
(···1.4s) Yeah. Like, for example, it, it's all based on the area where your property is. So (···0.8s)
in Las Vegas where I'm at, (···0.7s) I would actually do (···1.6s) the three United States, maybe,
maybe two, but that's because (···0.7s) for a house that's, uh, that I've been looking at, four
bedroom, three bath (···0.6s) with a pool, the going rate, uh, can be between (···1.0s) 400 to
$600.
(···0.8s) So (···0.9s) it, it's gonna be worth the risk, you know, that there, there may be a party
once in a while, but of course that's gonna be in, in the due diligence when there's, um, when
you're looking at the past reviews of the guests, you know, 'cause you don't want to have
anyone coming in with zero reviews or negative reviews. Um, but a place like Las Vegas, uh,
that is a, a high travel destination, people coming around the world, um, they're not gonna stay
for long-term, obviously, you know, so, so it just depends on, (···0.8s) on the location as well.
So, (···4.5s) maximum stay, this is something where, (···3.3s) I mean, you could put this for
endless, you could put, you know, (···2.1s) or there's no Max x. (···4.4s) There's a, there's a
feature here.
Manually review and approve reservation requests. So, (···1.8s) So this is something is when
they do a request, it's not automatically booked. (···0.6s) It has to, when they select it, whatever
number of stays, let's say it's two months, (···0.9s) it comes to you first, and then you manually
go ahead and (···1.4s) select it. (···0.8s) Or it's like, no, do not accept requests. (···8.8s) Oh, it
says maximum say, has to be less or equal to (···0.6s) 1,125 nights.
(···1.3s) Just shorten it, just so we can move on. (···2.3s) Custom trip links. (···2.1s) Uh, yeah,
this is interesting. This gets very specific and granular. (···0.7s) You know, uh, this is something
we have not used, but, uh, I'd say look into it. I see if it works for you.
But, um, (···3.3s) calendar availability, Well, in, in the, in the custom trip links, uh, that can work
again for seasonal, uh, availabilities. So, um, if you're (···0.7s) trying to capitalize on a particular,
let's say there's a, a huge event that's happening in your area, uh, you can then, um, adjust
pricing for that area.
You can, for that duration, you can, um, customize just that weekend or that week, you know, if
you're having the fall festival or something, uh, or, you know, there's a, there's a huge ski event
or a film festival or whatever, you know, you can (···1.1s) knock that out and it'll, uh, you know,
let's say you were living in your property in Salt Lake, or not Salt Lake, but in, uh, uh, for
Sundance or something, uh, you can go in and have the availability just customized for there as
well, um, and, uh, have that all taken care of.
So (···0.5s) Airbnb does give you a lot of options, uh, for, for this. (···1.4s) Thank you, Brent.
You are welcome. (···2.0s) Okay, so here we have calendar availability. Uh, so the first one is,
how much notice (···1.0s) do you give (···1.3s) for, um, for bookings?
(···1.8s) You do at least one day's notice. (···3.7s) You can see how it changes here. Let's say,
let's go to (···0.6s) three days notice, right? So that means (···0.6s) if it's on the eighth, that
means they cannot book. (···2.5s) Now, if it was on the, the seventh or before that, they can
book on the 10th, (···0.6s) right? So there's enough notice for you as the host. You see how this
changes here, (···8.0s) and we usually just put it at one day.
So (···0.9s) that (···1.0s) preparation time, (···3.6s) so this is something, if you wanna have a
(···1.0s) gap, you wanna have a 24 hour period, um, in between bookings so that you don't
wanna have to go into your calendar. And when, when one guest books for a week, you have to
go on the eighth day, you have to block it out manually.
This would automatically do it for you. (···0.8s) And that means, you know, instead of a four
hour time window, which is common, where the guest checks out at 11:00 AM and the new
guest arrives at, uh, 3:00 PM (···1.0s) this automatically, you know, blocks the next guest from
booking a full day (···0.5s) after the last guest, uh, has left. (···2.4s) And this, you, this is
something you wanna do.
If, uh, you wanna have time to, you wanna have more time to be able to go and do cleanings or
just check things, uh, replenish supplies, repair, anything that could be damaged. (···2.7s)
Availability window. (···8.3s) So this is like how far out you allow for bookings. (···4.2s) So
standard, the default is, you know, usually 12 months, (···0.7s) because let's say you do a future
date and you have a booking way out on two years later, (···0.6s) but something happens, and
you know, and if you're doing rental arbitrage, your lease is up (···0.5s) a year before then, well
(···1.0s) now you're not, you're no longer gonna have this, this space for this guest, uh, to stay.
You know? And that's gonna affect your, your listing, uh, your performance here on the site,
because you have to cancel in, (···4.0s) in advance, you know, so, so just keep in mind, you
know, uh, your situation.
If you own the property that I'm sure all future dates going out, we'll be fine because you own
the property (···6.2s) restricted check-in days. (···2.9s) So again, this is something that, you
know, you could set it automatically, uh, every single day out of the calendars, like they can, a
guest cannot check in on these days.
(···0.6s) So, (···1.2s) and once you save these things, you'll see how it affects it in the calendar.
(···1.4s) So these are things you can play with (···0.6s) calendar sync. Uh, this is something if
you have, uh, an existing calendar and you want to import it, um, like you already have a
calendar system and it's blocked out certain days. Um, Otherwise you can do it all manually.
(···1.1s) And this is something you can link. (···6.6s) So this is, I, I believe that this is, uh, from
other third party sites, but you'd have to click on there and learn more, uh, regarding this.
(···0.9s) I'll just double check. I believe that's what it was. Uh, (···3.9s) oh. It looks like it's when
you have multiple listings, (···2.6s) and this is, if you're doing it, if you're separating out, uh, I'm
sorry, one listing in a private room, um, and another listing for an entire home, uh, you can, you
can link them, which is a little strange.
I would keep all the listings separate. But, uh, if this is something that will be useful when you
have multiple properties, uh, you can, you can put it to use, (···2.3s) but this gets a little more
advanced, honest, (···4.2s) and we have share sharing settings (···7.2s) And, and as we're, so
this is No, (···0.6s) I was gonna say, I was just sorry to, to jump in.
I was gonna say, as we're wrapping it up here on this, uh, video, um, be sure to, uh, to pay
attention to these details, these booking details as well. (···4.4s) Yeah, you just want to go
through every single one of these.
(···2.5s) Yeah, some of these we just, we haven't used, and sometimes there's just features
that, that will show up. The Airbnb, go ahead, like decides to implement, you know, so, (···1.3s)
and this looks like it's something for, uh, the visitors when they're checking out (···3.6s) And it's
up to you how much, it's like you wanna share the, this information or you don't wanna share
any of it. So (···1.1s) a safe place to do to, to keep it as just a default. (···1.0s) But again, you
can always play with it.
And then you can go back out and preview, preview the listing to see how it looks. (···0.9s) Now
we still have more to go through in terms of policies and rules, but we're gonna go over that, uh,
in the next video. Uh, I know this, this, (···0.7s) this does take some time, uh, but it's important
and it just wanted to go through step by step, uh, every area for you, um, to help you along
when you actually go to your listing. So, all right, we'll be back in the next video. (···2.1s)
(···2.5s) Hey everyone, welcome back. We are here for the last video in the marketing series of
how to, uh, complete your listing, uh, on Airbnb. (···0.5s) And so Joe has got, uh, uh, the
remaining balance ready to go for you. Joe, you wanna take it away? Yeah. This is part three of
creating your listing. So we're, uh, we're now gonna be going over the policies (···0.5s) and
rules, info for guests and then co-hosts if you have them.
So, uh, that's the broad overview that we're gonna be covering. So if you can follow along the
screen here, the first one under policies is cancellation policy. (···0.5s) Right now, it's set the
flexible and it's full refund one day prior to arrival. I'm go to edit (···1.1s) and you can change the
setting here. (···0.8s) Now, this is up to you what you wanna do. Of course, just look through
everything (···2.0s) and, um, you know, this is gonna be based on, uh, your comfort level with
offering refunds.
(···1.4s) And (···3.0s) In terms of this, it's like sometimes if you're too strict, you can actually turn
away guests, um, if they're unsure of their stay, right? Let's say they're like, they're thinking of
traveling, um, but there's a chance where, you know, they may have to cancel the booking for
whatever reason, because there's just something pending that's up in the air, you know, and
these are the guests who are not fully committed to, to traveling during this time, um, this time.
But you just wanna find something that's comfortable for you. Um, that'll, that'll work. (···1.3s)
And you have a lot of options here, which, which is great in what they offer. (···1.3s) But again,
read through all of it. (···0.8s)See what works best (···1.0s) Instant book. This one is interesting
because this is where if you have this selected, you actually, uh, are promoted more in the,
(···0.7s) the listings.
(···1.2s) But the thing is, you don't really have control (···0.6s) of guest who book. (···1.0s) You
have the parameter set in terms of, you know, criteria for guest, such as the government id,
photo, email, phone number, you know, but the, (···1.0s) if they go ahead and book, (···1.2s)
then you are, you know, uh, those dates are blocked out. (···0.9s) Now, if you're like us, where
we normally like having, you know, month long stay, that costs a problem.
Because if three months out somebody books for two days with instant book, (···1.1s) you
know, in like October, uh, that means it really restricts us from getting guests who would book,
(···0.6s) you know, for three months. Uh, that will go from (···1.1s) November, October to
December because there's, uh, a guest that is booked for two days because of instant book. So
we usually have it off because again, we like, you know, those longer term guests. But if you're,
if your listing is really for travelers and short term, instant book is perfect 'cause you're gonna
be, uh, promoted more in the rankings.
(···1.7s) And here's where you have guest requirements, how do you recommend you choose
the government issue? Id host recommendations from past host to make sure there's no
negative reviews. Um, and even a pre-booking message, uh, is good to do as well. So (···2.0s)
that means that, uh, they have to read a message from you before they confirm the new
reservation.
(···1.2s) So (···1.1s) next we have the check-in window. (···2.5s) So check-in is usually 3:00 PM
uh, which is standard. Most guests are used to that. It's, it's similar to hotel stays. (···0.6s) You
can put flexible, uh, which, which means, you know, you kind of have to, you know, the guest is
gonna reach out to you knowing that it's flexible. Maybe they can check in earlier. Uh, but you
know, you'll, you would want them to reach out or you put a different time such as five o'clock,
(···0.8s) six or seven o'clock.
Um, but again, the fur, the further out you go, uh, the less desirable your, your place could be.
Because if they fly in early, you know, but they have such a late check-in, they're, (···1.0s)
they're waiting around with their luggage and they're just exploring the city with their luggage,
you know, (···2.0s) so checkout time, (···0.9s) we've always had it at 11:00 AM Uh, (···2.5s) so
that gives a four hour window for cleaning.
And, (···3.3s) oh, I'm sorry, up here, this was select end time, so I apologize for that. Um, you
could have an end time where if they don't come during that time, like they've missed their
opportunity, then you know, they're gonna have to reach out to you and you guys have to
coordinate something else. Um, this is usually good if (···0.6s) you are actually handing keys
over to the guests because you, you're giving them, let's say here, 3:00 PM to 8:00 PM You're
giving 'em a five hour window to meet with you for the handoff, but we actually don't recommend
having keys (···0.5s) for your property.
We recommend having a key pad so that that's something you could easily change or have the
cleaning crew change (···0.5s) once they leave, because you're just sending them a code in the
message (···0.5s) that says, okay, your code is 1 5 9 2, and they go ahead and enter that in. So
they don't need to meet with you or anybody upon their arrival for checking. (···2.2s) So
checkout time.
Uh, so again, 11:00 AM is (···0.9s) usually pretty standard as well. That gives you a four hour
window. So from 11:00 AM to 3:00 PM you can always move that, but we always recommend at
least a four hour window. You know, you can go 10:00 AM to 2:00 PM or, or the opposite way,
noon to 4:00 PM (···1.7s) security deposit. This is something where, uh, this is good. If (···1.0s)
in the case that there's a damage to something or there's, or there's theft that occurs, uh, and
you just put in there, uh, a certain dollar amount that would cover that.
Um, and you have to still submit the, the claim within 14 days for this security deposit to be
valid. (···1.0s) And, uh, you know, it could be a hundred dollars, 200, 300, 400. This is similar to
what the hotels will charge, (···0.5s) and they, they're not taking the money. Um, usually the
hotels are not taking the money out. Um, but usually I believe in this case, uh, the, the money is
taken out of their account and held, uh, for these purposes.
(···0.6s) So, uh, and of course, if you make it too high, it could be a turnoff for guests. So find a
good range. And you'll know that if guests, if you put a certain dollar amount and it's, and it's,
you're getting responses from guests saying, we don't wanna pay such a high, uh, security
deposit, then you'll know it's, you know, you might have to lower it. (···1.4s) Frontline stays.
(···0.8s) This is something for, uh, frontline, uh, workers like first responders. Um, you'll have to
go over this in more detail.
(···2.2s) And this is, (···2.8s) it is really when you're ca catering to, to these first responders.
Um, there was a program before where you could offer even your property for a much lower rate
for first responders. It was, uh, during the early days of the pandemic, you know, um, so this is
just, uh, something that's a little, a little extra you want it to, to cater out for, for frontline stays.
Um, and they changed it regularly. So this, I've seen that this is a little different when I, when I
read that from before. So, but again, you have to go into it and, and explore what that's all
about. (···0.9s) The house rules, uh, you can select if it's suitable for children, uh, two to 12. And
it's especially suitable, um, especially if you're offering items like cribs or, uh, baby changing
stations or, you know, diaper supplies and things like that.

You know, you're making it very friendly, uh, for, for families. Um, (···0.7s) even if you're having
like, um, toys, things in the backyard, um, they can play with, you know, like big, like plastic
structures (···2.0s) or things that are dangerous as well, you know, uh, if you have, uh, certain
weapons in display in the house, you know, let's say you create like a medieval property listing
and there's axes and shields and things like that, obviously you're gonna check that it's not
suitable for children, uh, under two to 12 years.
Uh, same thing, for instance, (···1.2s) pets allowed. (···0.6s) That's completely your choice if it's
pet friendly or not, (···0.7s) you know, and of course, if it is pet friendly, you're gonna wanna
have certain things in there. Accommodation, uh, just like how you're accommodating supplies
for, uh, your guests, the humans you're gonna wanna have, like, uh, pet bowls, drinking and
feeding bowls, and the pee and poop pads, uh, the kidney litter box for cats (···3.4s) smoking,
allowed or not, (···1.1s) that's entirely up to you.
Uh, of course, keep in mind, you know, if you have smoking and then you have some nonsmoking
guests that come in, I mean, it can, (···0.6s) they may not like the smell of cigarettes
that are, that have been lingered, you know, and you could have like the, uh, like burn marks
where people are smoking on the couch and they fall asleep, and it just, (···0.9s) it leaves a
mark there.
(···0.5s) So then you have to replace the entire furniture, or you have to patch it up. (···1.8s)
Events allowed. (···0.6s) This is something, you know, entirely up to your discretion. There is a,
a blanket covering of a no party policy with Airbnb, but if your property is something that's really
out of the way, secluded, there's no neighbors out, out in the woods or up in a mountain, you
know, in, in a mansion that's not close to anyone else, (···0.7s) and you allow for events, great.
And like what Brenton was saying, you can even have a concierge service of security that you,
you know, bake into the price or charge more to have security there.
Um, and so it's a safe environment for all the guests to partying. You know? Uh, if, if you, if
you're listening is a mansion, you know, and you wanna have a DJ and, and, and throw an
event, you know, and, and it, it's safe and it's not a disturbance, uh, to the neighbors, (···0.8s)
then why not, you know? So, (···2.3s) but I highly, I highly don't recommend it if it's just gonna
be in a, in, in a regular home, and there's neighbors just directly to the left, to the right and
across the street, you know?
Um, and because this, the closer the neighbors are, the more likely there's gonna be a call, uh,
of disturbance to police (···1.8s) additional rules. This, of course, is anything that you come up
with, um, that that comes to mind, that you have that certain things that are off limits, you know,
like, like, don't (···0.7s) climb on the fence or something like that, because it's an old wooden
fence, you know? Uh, you could have, like, don't go on the roof, you know?
'cause you never know. Some, some guests, they say, you know, (···0.5s) just because it's not
written there doesn't mean I can't go there and I have access to the whole property. They might
go up on the roof. You know, there are people who go up in the roof just to jump off into a pool,
you know, it's a very dangerous activity, you know? So, um, anything and everything you can
think of that people do, you can, uh, research and then add that into here, you know? So in case
an occurrence does happen, like happen, like that, you have it written here that you were
stating, Hey, don't do this. It's prohibited. (···1.8s) So that's, uh, that's covering yourself, (···1.0s)
and it's the safety of your guests.
Well, so, uh, guest requirements, (···1.7s) and this is where a profile photo is required. Um, of
course, this is good because this just, you know, is (···0.6s) more, uh, assurance for you of the
guests who are booking, you know, and it's just, you know, if someone's hiding their photo, like
why, why are they doing that? You know, (···5.6s) laws and regulations.
So this is something where, uh, you can deal with, uh, learning more about the local, um,
ordinances that are in your area, uh, because there's, uh, there's state, there's county, and then
there's city ordinances. You want to go as, as, uh, narrow as your city, uh, because while there's
a county ordinance, you know, each city will add on their own ordinances, or they could reject
the county ordinance and have their own ordinance, uh, within the city, you know?
So you have to explore that, uh, even before setting up your, uh, your listing, because
sometimes we were researching, uh, recently, and, uh, in one city, they only allow it for 800, uh,
registrations of, um, short-term rentals. (···0.9s) Now, if you call the city and you find out that,
well, all the registrations, uh, had been taken, well, you actually can't open up a short-term
rental.
You have to find another way. You have to take it over as a management (···0.8s) person
instead, you know, because they're maxed out on (···0.7s) being out registrations. (···2.9s) And
it's also, this also deals with the taxes. (···0.7s) And also, again, every area is gonna d be
different in terms of taxes. So we want you to be legal. We've said that before. So, um, you
have to look into this and, um, just abide by it, and you're gonna want, wanna share this
information with your bookkeeper, your c p a (···2.2s) primary use of listing.
So, I (···2.0s) mean, this is pretty basic. As you see here. It says you have two options. The
space is primarily set up for guests, um, which is, you know, you don't have any of your own
belongings in there. You have nobody else staying there. Like, they get it, you know, entirely to
themselves. Uh, whether, whether it's the, um, um, they're getting an entire room to themselves,
um, or, uh, they get the entire, uh, location to themselves.
Uh, the other option is I keep personal belongings in this space. Uh, that's something, you
know, we don't recommend unless you have to keep something there. Um, but if it's small
enough, we recommend you put it into a cabinet, like we mentioned before, and that's under
lock and key or under keypad. Uh, so the guests, uh, don't get a chance to get into it. I mean,
you don't wanna create a situation where it's tempting for people to just, (···1.0s) you know, get
at your personal belongings.
(···3.3s) Okay, that's it for policies and rules. We're gonna move on to info for guests. Uh, check
in window. Again, this is the same thing. Um, this is under pre-book details, check in window,
uh, checkout times. Very similar guidebooks. Uh, this is something that, that, uh, Bradley, uh,
covered in a previous slide. (···0.7s) And this is just something where you can create almost like
a, uh, a photo book, um, that's digital.
And, uh, you can show them all the best spots. You could be like, okay, the top 10 restaurants,
top 10 attractions, top 10, uh, tour guide, um, uh, tour guides, you know, or tour companies. Um,
you know, uh, top 10 hiking places, right? So when you have something like this, then you
know, it, it's, it's a way to, you know, help keep guests, um, what, what their needs are in mind.
And they would be very appreciative, you know, because again, they're coming from usually
another state or another zip code, and this is a brand new area to them.
So having a guide that allows them to go and explore, uh, the best parts of the city, uh, is only a,
a plus. You know, uh, it's something I appreciate when I've, you know, I made bookings, uh, and
I've utilized it, uh, because, uh, you never know. You could, you know, uh, you could go to a
dangerous part of town and not know it, but if there's a guidebook for all these top places, you
know, most likely it's gonna also be a safe place to go to as well, you know, and that, that's
another thing besides just the top places you can put places to avoid, you know, just watch out
for, you know, because there's a high crime rate in this area or whatnot.
(···1.8s) And these include, these can include like, photos and text for your guidebook. So,
(···2.4s) and this is interaction with, with guests. Um, so this is, again, (···0.6s) this is entirely up
to you how you want to run your hospitality business.
Uh, obviously like a hotel, uh, guests are allowed to, you know, uh, to speak with (···0.7s) the,
the staff that are working there. Uh, you can have it at that degree, or you can have it where
you're completely, uh, not hands off, but you are, um, not available in person, you know? Um,
that's usually how we do it, uh, because, um, you know, the guest, (···1.0s) if the, the
understanding is the guest goes in, uh, the day of, we give them the key code to access
(···0.7s) in the morning, and they're able to go in themselves.
And if they have any other issues, uh, or concerns to discuss, they go ahead and message us.
Uh, and, and then we will address the issues. Um, there are other, uh, hosts that, especially if
you're living in the property while the guests are staying there, uh, and just getting a private
room or a shared space, you know, that you'll socialize with them. You know, uh, the good thing
is if you select this in advance, which I highly recommend, then you're, you're attracting the
guests who like to socialize.
Some guests go to Airbnb because they like to meet new friends from around the world.
(···0.6s) But then there's the type of guests who, you know, they are the types that, uh, keep to
themselves and they don't wanna meet anyone else. They just want to go to their, uh, uh, the
property and just get in and, you know, settle in and, and that's it. So, and the three options are
(···2.5s) great.
It says, I plan to socialize with my guests. Number two is I give my guests space, but I'm
available when needed. Uh, three, I won't be available in person. So, and of course, you can
write additional, uh, information down here, um, as needed. (···1.2s) Post booking details. Uh,
this is once they, (···0.6s) once they book and the transaction is complete, uh, then they are
provided with the address. (···0.7s) The guests are never provided with address beforehand,
and that's for security purposes.
And you should never give out the address to your Airbnb anywhere, (···0.5s) you know, uh,
whether it's marketing on social media, uh, because that's what the, uh, the hyperlink was for,
you know, uh, that we mentioned before. You can create that specific domain, um, and then
send people to your specific Airbnb listing. But again, you don't wanna put the address there
because, you know, if a hundred people have your address and they see your calendar and
there's, you know, um, a weekend that's empty, they could just go in to your property and sneak
in and stay there for the weekend.
(···0.6s) You know, and you may not know it unless you're checking the security cameras, uh,
directions, you know, this is self-explanatory. You actually write it out manually. Uh, you could
do directions like coming from the airport where if you're coming from, uh, the train station, um,
you know, uh, or things that are, uh, yeah, it's mainly going from one location to another
location. That's, you know, uh, in terms of direction, that's usually what it is.
(···2.7s) And you're just, again, you're just making it, uh, easier for the guest here, (···1.0s)
guest manual. So (···1.2s) this is just (···0.8s) any other things that you wanna just let them
know, Hey, this is how you access the wifi. You wanna, you know, instead of them going to the
physical route or looking at the back of it, you can put it right here. You put wifi, the name of it,
the password, um, if there's issues with, you know, turning on the water, if they don't know, turn
it to the left or to the right, um, or you know, how to work the thermostat.
(···0.8s) And, you know, taking the trash out on a specific day and bringing the cans back in
after it's done, making sure that those, those trash bins are, uh, behind the fence, not in front of
it, or you want them to be put in the, into the garage, or you know how to open the garage if it's
a certain way to do it. Uh, because it's a manual garage, you have to pull that, the, the string,
(···0.8s) you know, uh, anything and everything, uh, to help them, uh, get set up and just
maintain the property, you know?
So, and you can even say things like, you know, if, if, if they like, uh, uh, to clean themselves,
like, here are the cleaning su supply supplies designated just for them, you know? So, (···0.8s)
uh, arrival details. So these are, (···1.8s) this is what we mentioned before. You know, instead
of having, uh, keys, uh, you have a keypad, uh, this is, there's also a smart lock. That's
something which you, when you have a mechanism that's attached to, uh, an app (···1.2s) that
they would've to download the lap, the app in order to activate it, uh, lockbox, that's what you
see a lot when, uh, homes are for sale and realtors put them on.
So, uh, the key is inside the lockbox, you give 'em the combination, they open it, they have
access to the key. Um, again, we discourage having a key, because they can always, someone
can always take the key and duplicate it, (···0.9s) you know, now they come back at any time
they want, you know, if you haven't changed the lock, and they can just enter and another guest
could be there, you know, so, (···0.8s) so we highly recommend keypads, uh, building staff.
If there's, you know, if this is an apartment (···0.8s) and you provide staff, uh, or there is a staff
because, uh, from the apartment, you know, someone who's at the front desk, um, and that's
the person you have to go to, uh, to check in first in order for them to get to know you, um, in
terms of a guest that you're actually staying there, (···0.6s) and for them to give you access and
entry, you know, into an elevator or, or whatnot.
Uh, host greets you. This is where, uh, you as a host would actually meet the, meet the guest in
person and exchange the key, you know? So if you're the type that likes that, that personal
touch, and again, you're more traditional and you want to hand off a key, then, you know, um,
that's the, the, the selection you would make. (···0.8s) Other, of course, there, there could be
anything else for that (···1.7s) wifi details, uh, you could put it here as well.
So this is, they created a, a perfect thing here. Wifi, network name, wifi password. Just enter
those in. (···2.7s) So the final part here is co-host. This is, (···0.6s) this is, uh, really nice. I like it
because this is something where if, (···0.6s) let's say you own the property and you get to the
point where, let's say you just have to go on vacation for a time, and you wanna give this to, uh,
someone else that you trust, and they can be a co-host and they can, they can take over when,
let's say you're on a flight going halfway around the world for, you know, 16, 20 hours, (···0.9s)
and (···1.2s) you know, you're not able to communicate with any guests, well, your co-host, uh,
will have access to the backend, the dashboard, and all messaging, uh, to deal with the guests
and issue and any issues that arise.
So you add a cohost. So it's not just you, um, that is the point person for dealing with the
guests. (···1.1s) And this is also good if you are stepping back and you're giving the reins to a
manager or a management company, and you're giving the 15 or 20%, uh, commission,
because then you, even though they have access to it, you are not blocked out.
You can still see the activity, you can see every single message they send, the time, they send
it, the type of messaging, they're, they're communicating with the guests. And you can make
your observations and adjustments, um, to the manager that you have. And just say, you know
what, I, I like the way you communicated with the, the guest in this message, uh, but in this
message, you know, I, I would prefer if you, um, uh, were a little more personable, you know,
uh, or you forgot to mention this thing when, when the guest arrived, you know, so you can do
some of that managing, um, and just kind of supervise and oversee.
So what's going on? (···3.6s) And that is it, uh, for this section. So I think we only have, uh, one
or two more slides after this.
(···0.7s) And, uh, that's it. You know, so hopefully you've learned a lot from this. I know this was
three parts, but there was a lot to cover. And, uh, I hope that when you do your listing, you're
very thorough and you cover everything, uh, that you need to, uh, so that you are protected and
you have the parameters and the boundaries and the expectations set for your guests, uh, who
are gonna be staying in your property. So, (···0.8s) thank you. I. (···2.2s)
(···3.1s) Hello there, everyone. We are back to, uh, now discuss more short term rental
management. (···1.0s)So, uh, when we are managing either our properties or properties for
somebody else, um, many of you may or may not be aware, but there are a lot of third party, uh,
sites and softwares that are available, uh, to help us in keeping track of our Airbnbs, uh, the
RVOs, whatever it may be, any of our short term rentals.
So, uh, as my wife and I were building up the management for our properties personally, um, we
started to kind of research and look into some of these things. So, uh, I'm not, uh, paid by any of
these, uh, third party sites, uh, no kickbacks or anything like that. Just gonna give you some
experience here. Uh, things we've used, um, there's certainly other sites that will be able to do,
uh, the things that we're gonna talk about.
Even the Airbnb site itself has some automated messaging type things built into it, et cetera. But
what we're really gonna talk about is, is kind of that system. So what are the pieces of our
system, however you come up with them. It may be similar to what what we use. It may be
totally different, but, uh, this at least talks about some of the things that we look for and have in
place for our management, uh, side of this.
(···1.2s) So, uh, when we talk about the third party sites and services, uh, the first one I kind of
mentioned there was an automated messaging, um, service, uh, also over a specific timeline.
So (···0.9s) anytime that somebody is booking with us, inquiring about a stay, uh, we want to
have messages going back to them very quickly. Uh, if you're talking Airbnb's platform
specifically, they measure the amount of time it's, that's required for a host to respond to a guest
inquiry.
So we wanna be as quick as humanly possible that, so that we are one of the best on Airbnb. If
we want their marketing to show off our, uh, uh, rental or our property, (···1.0s) then we wanna
be the best on their site. And, and by being best on their site, we're answering those guests very
promptly. So, uh, knowing that this was gonna be a requirement for being a Superhost, um, and,
and as we started to look into managing the, the, uh, properties, uh, figured an automated
messaging (···0.7s) service would be (···0.7s) extremely helpful.
Uh, so the site that, that I personally have used is, is called Smart bnb, uh, dot io. (···0.8s) And
that is a website that you can build out your templates. It has a lot of templates already built into
it, but basically it structures all of the, um, messages that need to go to your guests.
So (···0.9s) I've kind of put these into a template, um, that we're gonna give to you guys as well.
So let's just kind of go through this, because whether you have an automated service or not,
um, the most important part is what do we wanna say to these guests? Uh, if this is your very
first property, you may just kind of type these emails and have them ready to go, and you'll send
them to each guest every time they book.
Uh, but as you start to grow and have multiple properties, uh, putting that automation into place
or having a manager to do all of this for you, I is exactly what you're gonna need to do. Um,
that's, again, we talk about that cash flow, um, quadrant. And, and shifting from that business,
uh, from that self-employed person to a business owner is, is being able to work on your
business, not in your business.
So even if you're starting out with your first short-term rental, you may be, um, managing
yourself for now, but we've already built into our, our calculation that we can afford to pay a
management company to take care of it. Uh, so we can certainly do that because like I said, as
soon as you start getting multiples of these, uh, it's gonna be pretty difficult to take care of them
all by your, by yourself. (···1.1s) So let's switch here over to the template document for the
messages that we send you, (···2.4s) and we will review that.
Okay, (···4.9s) so this is the message templates and the timeline. So, uh, kind of the overview I
like to, to remind people of, uh, with this is think about how much you love checking and reading
the emails on your phone every day, (···0.5s) right? We all get hundreds of emails. The last
thing you want to do is have an extremely long e detailed email, right?
Get to the point, show me what I gotta see, (···0.6s) and that's it. Uh, you're deleting nine out of
10 things you get anyway. Uh, so any kind of messages that we're sending to our guests, keep
them short and sweet, uh, and, and always provide value. So something that they're going to
need in there. Uh, and, and that way it's almost the highlight of the email 'cause that's all we're
really giving them. (···1.2s) So, uh, a couple of, again, we'll look at this from a timeline.
So, so starting with, we have our, our property listed, and somebody's going to reach out to
inquire about staying there to the timeline, then proceeding through them, accepting staying at
our property, and them leaving us a five star review at the end. So, uh, this template goes
through kind of that entire sequence that Renee and I use in, in our business, uh, and and have
shown many other students to use in there. So (···0.9s) it starts out with either an initial booking
inquiry or a request to book.
Uh, so these are, if your settings are not turned on to automatically accept bookings, uh, many
times you'll get a request to book or you'll have somebody who has a question about the
property before they want to book. So this is the, the type of message they're going to be
sending to us. We wanna send back to them immediately. Uh, thank you for checking out my
listing. I have received your inquiry, and we'll get back to you very shortly.
(···0.6s) I then let them know in the message, I say, this is an automated message, however, I
read every message personally, and I'll get back to you right away. So what I've done here is, is,
uh, given that that individual an immediate response. So if they're sending that email going,
man, ah, do I like this property? Do you think it'll, they'll, it'll hold all us and the rest of our family,
uh, let me send a message. So they send a message, they ask whatever question, instantly
they get this message back.
So (···1.0s) they read it, they don't have the answer to their question, but at least they know that
this is a listing that the owner is, is involved, the management is, is on top of things. And as
soon as they see that question, they are gonna answer me. It's just already given them a
positive feeling about the experience, right? (···0.6s) So then next, let's say we answer their
question. They say, great, it'll, it'll suit all of our needs. So they then book the reservation.
(···0.5s) So now it's gonna say, hi, uh, I like to set it up.
So within the automated messaging, it inserts their first name. So, hi Bradley, and thank you for
your reservation. (···0.6s) I will contact you three days before your arrival to make sure that
everything is okay on your side, and give you some additional instructions for a smooth checkin.
Any questions, please feel free to reach out to me. Uh, then again, it's automated. So add,
this is an automated message, but I do read every message.
I'll address any question shortly, right? So there, again, once you have that automation built in,
put that in there just so the people understand, and you're setting the expectation right up front.
(···1.0s) Now, the reason that I send to them, I will contact you three days prior to your arrival,
(···0.7s) is we don't need to be necessarily giving out the gate codes and things like that, uh,
super far in advance. They're gonna be looking for that information around three days prior
when they're starting to pack, starting to get ready to leave.
So that's when we're gonna send that info again, we're just thanking them at that initial booking,
whether, uh, the, the rentals in four months and two months. In two weeks or two days, uh, this
booking confirmation email is going to them. (···1.3s) Now, the next one is their check-in
information. So, like I said before in the previous email, we tell them that we're gonna contact
them three days prior to arrival.
Um, I gotta, uh, gotta say that if you're, you're stealing this one, you're stealing twice, because,
uh, this was actually something that I saw in a book that I read. Um, anyway, so (···1.2s) the
book that I read it, it told me to put in there that you'll contact 'em three days prior, but then send
them their check-in information four days prior. (···0.9s) And I really love the logic behind this
because (···0.7s) if you say three days and you send it three days prior, (···0.8s) who's to say
when your guest is counting of those three days?
So it might be that they expect that at midnight, three days prior, you should have told them. So
at 6:00 AM you wake up to an email that says, Hey, you said I was gonna get my check-in info,
uh, three days prior. What the heck? (···0.5s) So we're just under-promising and over-delivering
by sending this email four days prior, uh, to, to ensure that, that this individual is, is getting that
info and they're actually getting it a little bit sooner than we promised.
Uh, again, so exceeding the expectation that we had previously set. (···1.5s) Now, uh, with that
information, again, very short message. (···0.5s) Safe travels into town. Uh, the lockbox code is
blank, the address is blank. Um, again, I (···1.0s) like to include something else, uh, known as a
virtual guest book or a guidebook.
Uh, so I will also include that. We're gonna talk more about that in a second. But basically it's,
uh, a replacement for that dingy old, uh, binder that you find in, in people's vacation rentals
that's kind of ripped and has an old pizza menu stuffed into the front of it. Uh, so, you know,
obviously we're here in the digital age, so, uh, we use a, a digital website that, that links people
to everything in the surrounding area.
So, uh, I will then, in this check-in information, I would also include the link for them to click on
for that virtual guest book. Um, so then obviously, uh, at, at the end of that message we're
saying, contact me with any questions or issues that may uh, arise. And I look forward to
providing you with a five star stay. Uh, whether that's the N l P or not, whatever kind of sales
training you've had, uh, five star is is super important.
So I'm gonna mention that to these guests as many times as I can. Now, uh, we're saying it as
we expect to give them five star quality. Uh, so just remember that you're, you're setting the, the
bar high for yourself. But we also want these guests to, to remember to give us that five star
rating. Uh, so after, uh, they check in, uh, the next day, uh, at 11:00 AM we (···3.2s) send a
message that says, how have you settled in?
Uh, do you have any questions or concerns that I can help you with? If not, in enjoy. (···0.6s)
Now this message, some people may or may not even respond to it quite honestly. Um, but
again, it just shows that touchpoint of, you know, maybe they had an issue with turning on the
hot water in the shower. Maybe there was something that they just didn't understand this
morning. Uh, they're in a new place, a different home. Uh, so just offer, Hey, is there anything
that that wasn't perfect for you that, that we can address?
Uh, and if they don't have a problem, they're just thankful that, that you care. So (···1.1s) love
sending that one. Uh, then finally, the day before checkout, um, at 5:00 PM I remind them of the
checkout time the next morning, and any other specifics for the property. So, uh, do they need
to take the trash out? Do they need to lock the back door? Do they need to make sure that
there's nothing left in the pool?
Uh, whatever it may be. But the, any kind of specific rules that we have, um, but then you can
see the message we kind of include generically is, good evening. I hope everything has been
great on your trip thus far. The checkout time, tomorrow is 10:00 AM You can leave any used
towels on the bathroom floor and leave any used beds. Unmade for the cleaners will be arriving
right after your departure, (···0.7s) place the keys back in the lockbox and travel safe again. If
you've got digital lock, that's gonna read differently. If you don't, if you have, uh, an app-based
lock system, whatever it may be.
But you just put that, uh, those directions in there. (···1.3s) So, uh, the post checkout message
this most people would say is your most important, because this is where we're gonna start
asking for that five star review. (···0.7s) So three hours after their scheduled checkout. So they
were checking out at 10:00 AM Uh, so literally at 1:00 PM we're gonna say, thank you for
leaving the place in good shape. I'll be sure to write you a five star review about how great you
were as a guest.
Again, thank you for staying, and please let me know if there was anything I could have done
better for the next time that you stay. (···0.9s) So basically, here again, um, we are sending
them a message and my cleaning team has already been there. So I know that there isn't an
issue at this point in time. If there is, we can always pause or stop this automated message from
going out. But, uh, basically we're, we're thanking them. We're telling them that we're gonna
give you a five star review 'cause guests get reviewed on these platforms as well, right?
Uh, and then again, we're asking them to, to give us, uh, something in return, but, but saying,
what could we have done better? Again, we're always striving for more. We're asking for the
guest feedback. Uh, people love to give their opinions. So, uh, that's what we're allowing 'em to
do, do, and, and again, giving the five star review in hopes of getting one in return. (···1.0s)
Now, (···0.7s) if a few days go by and they haven't left a review yet, the automated software will
(···1.1s) send a follow up reminder.
(···0.5s) Now, this is something that I will cancel (···0.8s) if I had a problem guest. Um, if they
didn't like something, if they just complained about everything that, that they could complain
about, and then some, I'm not gonna keep asking them to review my, their stay if they haven't
already left a review.
So I would go in, or in this case, my manager would go into our automated system and she
would just turn off the rest of these messages because we don't want that. (···0.6s) Now, if we
gave good service and we, these people haven't left a message yet, then we're gonna send a
couple of follow-up (···0.7s) emails, um, to, to see what they say. So (···1.1s) we can send this,
um, prior to, um, I wanna say it's 12 days.
So they have 12 days to write a review. So follow up on day 10, uh, after they've, they've left. So
10 days after they've left, good afternoon, I received a notification that you had not yet had a
chance to review your stay with us last week. Pardon my typo with me last week, or us if you
have a chance, I'd really appreciate you letting other potential guests know how much you
enjoyed my home. (···0.7s) I have written a great review for you as a superb guest, and would
also like to offer you our friends and family discount for any future.
Stay with us. (···1.7s) So, again, I am, am (···0.6s) offering something. I'm saying that, Hey, I've,
I've given you a good review, uh, asking if you could leave me a good review. (···0.6s) And if
you'd like to ever come back, I can offer you our friends and family discount. So does it cost me
10 to 15% off of a, a future stay with these people? Possibly. Uh, but do I think that they'll
gimme that good review if they're wanting to come back again?
For sure. So, uh, again, just a way to incentivize, try and get that person to leave you that, that
five star review. Um, then the other thing is you can set up the automated messaging to (···0.8s)
answer questions. So we talked earlier about some of those people with those initial booking
questions. Uh, so you can actually set it that the automated software will kind of read and, and
pick out the topic and, and give canned answers.
So, uh, if somebody gives a request of is, are these dates still available? Uh, kind of ironic and
funny to me, because these people, uh, obviously see that the the dates are open or not open
on the calendar in, in the, uh, Airbnb site or V R B O. Like if you've clicked on these available
dates, then they're available. If you clicked on dates and it's said unavailable, they're not, but
people will still send you a message all the time that says, is this still available?
(···0.7s) So what I will always send back if it actually is available is, uh, it is available right now.
Another guest has reached out but hasn't booked yet, are they with your party? (···0.7s) So that
right there, great way to kind of, uh, build some urgency. Um, (···1.0s) but maybe there wasn't
somebody else in their party. So, you know, they're, they're gonna kind of feel it. Uh, maybe
there's somebody else looking for those dates.
So what we're doing is really trying to, uh, again, build the urgency. Um, we want them to book
our place if it's vacant. (···0.9s) So that is kind of the, the response I always give on that one.
(···1.1s) And then finally, looking for a discount. People will always be asking for a discount.
Um, if it's slow season, (···0.9s) I will typically just accommodate it. So if (···0.7s) the property
has a lot of vacancies or I just know that it's a tough month to fill, then I might, you know, if
somebody asks for a 20% discount, then I'll say, well, I can do 10.
Um, if you are in a, uh, hot area, uh, you think that you're gonna be able to get some last minute
bookings, you could always tell an individual check back with me a week prior, uh, and you can
have a discount if it's still available. Then. (···1.0s) So, uh, that way you're, you're still being fair
to yourself, being fair to the guests, saying, yeah, maybe I can potentially, but if you don't wanna
book now and you wanna take the risk, go ahead, but you may not have place to stay.
So instead of eyes 'em that way, um, plus again, if it gets close enough to that date and you are
still vacant, some money's better than no money. Um, but as far as the messaging stuff goes
and the automation, those are a lot of the automatic stuff that we use, uh, or our management
company now uses. And, uh, you could certainly change, adapt, uh, make the language your
own, but a good place to start.
So, um, that's pretty cool there. Let's go back and (···0.7s) share the presentation again, finish
this. Um, the pricing control, (···1.1s) so, excuse me, the pricing control (···0.7s) is, um, again,
(···0.8s) the platforms will give you recommended pricing, um, based on (···1.1s) their data.
Uh, however, I think it's a little bit skewed because they are in business to rent properties out.
So they're not necessarily, uh, trying for people to make the most money. They just want to be
the biggest brand. So they would rather that their hosts take a (···1.3s) much lower nightly rate
to have a much higher occupancy, uh, so that more people are using Airbnb and the company,
it continues to grow, versus, uh, homeowners maximizing what they can make per day, uh, at
the cost, sometimes of, of 15% of their occupancy, 20% of their occupancy.
So (···0.8s) I like to use an outside app for my pricing. Uh, the one I use is called Beyond
Pricing. (···1.0s) And, uh, that is something you can, can certainly Google that, but, uh, you pay
a percentage of your bookings.
Uh, but what this does is it changes my pricing (···0.9s) every single day. So when you go in
and look at it, the, the calendar will show that, uh, you know, (···0.5s) say there's a property
around Disney, so it might say on July 4th, uh, you have a base price of let's say $150, it's
gonna say, 4th of July, add $200 (···3.9s) for the holiday. So now we're at three 50, it's gonna
say, uh, oh, it's in the, on a weekday instead of a weekend.
So subtract $7. So now we're at 3 43. It's gonna say, oh, well you haven't booked, nobody's
booked your property yet. And it's less than two weeks away, so take off 10%, and, and it will,
it'll divvy out that price and come up with a price. But every single day on the calendar, it does
that differently based on the area, based on what's happening, based on if it's a weekday based
on seasonality, uh, all that sort of stuff.
It's very similar to how a hotel or an airline would do their pricing. So (···0.9s) I use that app. Uh,
there's plenty of other ones out there. Again, Airbnb, uh, V R B O, they have stuff built in. I just
like to, uh, use something with a, a, a little bit more control, um, the virtual guest book. So I
started to talk about this in the automated messaging, but, uh, it's called Hostfully (···1.0s)
hostfully, H O s t F U L L y.com.

And what hostfully is, is, uh, again, there's a cost for this, but it is a couple different, um, ways to
get information to your guests. (···0.6s) And what I like it for is it kind of gives 'em a one stop
shop. Where's the address? What was the wifi password? Uh, what was the door code again,
(···0.9s) all that sort of stuff, right? All the household information, uh, check-in time, checkout
time, that sort of thing.
Contact information for the management. So if there's any issues, who do they talk to? But then
also you can load into, uh, the virtual guest books, whatever you want that's in the surrounding
area. So I always like to put in, in, uh, where's the nearest grocery store? Where's the nearest
Walmart, uh, target (···0.7s) Hospital, emergency room, walk-in clinic, pharmacy. Uh, then of
course, your attraction. So when we're talking about Disney, well, yes, we know that obviously
there's Disney World, but where is Universal at, uh, where is the local place that you can go and
check out the Dinosaur Museum?
Where is Legoland? Where is SeaWorld? Uh, all these sort of things. There's a lot of, uh,
natural springs around the Orlando area. A lot of people like to come to the area and go to visit
the natural springs and paddleboard and uh, float down the Lazy River type deal. So, uh, all that
stuff you can include in the virtual guest book, and then people have access to it before they
come to your house.
So it's very tough when somebody is, uh, uh, showing up at your property. And the, the only
way they're gonna start to get that information is when they walk in and get that old nasty binder
off the coffee table. (···0.7s) And, uh, it's stained, it's outdated, it's never, uh, never kept up,
(···1.1s) and, uh, they're already there. So, you know, it's just difficult, um, in my opinion to, to
use that as, as a solid piece of advice. So I really like to use these virtual guestbooks.
Uh, again, there's a cost to them, but for what we can make in our cashflow, to me, it's worth
using. Uh, next is the camera and security system. So, uh, if you want to have a ring doorbell,
that sort of thing, you can have that, uh, it just has to be outside, external camera. Um, and you
need to put in your listing that, you know, there will be a recording that, um, there is a camera at
the front door. Let them know that if we see more than the expected people coming in, we can
shut you down.
We can ask you to leave, et cetera. So, uh, that's a good safety feature you can put in place.
Prevent parties, uh, I know Joe and Brent have, have talked about that stuff. So, um, certainly is
a, a, a great way to keep your property safe. (···1.0s) Next is manage the manager. So, uh, I
have underneath that infinite return in rapid expansion, basically as Renee and I, um, started to
(···0.6s) get our own portfolio, our own properties, uh, and then built our own management
company, we finally got to the point where we could hire a manager to take care of everything.
So we hired a manager to take on our management company, in which I would give her 5% of
our earnings. Uh, now basically whatever 5% was coming in, uh, to the company, (···0.9s) she
would get (···0.8s) that's great full commission base. Um, but as we started to grow, I was
managing properties for other people.
Now, so not only is is the manager that I have hired managing my properties, um, but (···0.6s)
she is now gonna manage other people's properties using our system (···0.7s) and doing that, I
was able to charge other individuals, and we still do to this day, 25% or higher, uh, in a
management fee, being that it's a short term rental, there's a lot more involved. Uh, and now I'm
only paying my manager 5% of that.
So you can see how that, that equation didn't include Bradley doing any of the work. That's
what's important. That's where we want you to get with this because it's managing the manager.
Uh, and now it becomes that infinite return. And we see the rapid expansion through the fact
that when you hire a commission based individual (···1.0s) and you give them a script here, this
is how you can call people that have properties for rent and offer our management services to
them. If you offer them our management services, then you get another property, another
income stream to, to look after, meaning that my manager gets paid more every time she goes
out and finds another property.
I also am increasing my income. So it's a really cool system. Um, uh, but that's how we've been
able to do that. (···0.7s) And, uh, then also, um, having that management agreement. So, uh, at
the very end of this, I'm gonna go through some more documents with you guys, uh, and we're
gonna go through not only the management script questionnaire, uh, but also we'll go through
the management agreement, (···0.5s) so that I am looking forward to, and we will do that
shortly.
Catch you on the next one. (···3.5s)
(···2.5s) All right, everybody, welcome back. (···0.7s) Happy to have you. Uh, so now that
you've learned all that there is in the beautiful scape of marketing and, um, how to create your
own listing, there's some extra things that we wanted to go over, bonus services, uh, and, uh,
still here with the man, the myth, the legend, Joe Lamb. Say hi to the people, Joe, (···1.3s) Hi to
the people, Joe.
(···1.9s) Just kidding. (···1.2s) We're coming to a close. It's been be quite a journey. So it has,
Thank you. It has, (···0.9s) thank you. We really appreciate you. Hopefully you've gotten some
great information thus far in the, uh, short term rental course, (···0.7s) and we got just a tadd bit
more to share with you, so (···1.1s) we can jump right in here, uh, and start chatting with you
about (···0.6s) some cool little bonus services, (···0.5s) tips, tricks, hacks, uh, whatever you like
to call it, in order to get, um, the best out of your short term rental.
And also keep your guests smiling, happy, and potentially even coming back for more. Uh, and
because ultimately that's what you want, right? (···0.7s) So, um, this is one, uh, monthly
cleaning for long-term guests.
Um, (···0.6s) this (···1.7s) is good, uh, because (···1.2s) it's an added, (···0.9s) it is an added
bonus, right? But it is, it's a good tweak that you can do that's twofold. One, you're giving a good
bonus to your guests, um, by having a cleaning come out. And yeah, it may cost you, uh, you
know, an additional fee on, on your end, but you have to look at it as (···1.0s) you get eyes on
your property.
So if you have somebody that's been there for two, three months, you don't want to all of a
sudden get in (···0.5s) and, uh, at the end of their, their, their term and stuff's messed up, you
know, (···0.9s) floors are ripped up or something. Um, and it also gives you a good chance to
get in and say, oh, you're running out of X or Y let us, you know, uh, replenish that for you.
Um, so that way when the, the guest does leave, (···1.5s) you're gonna get to, um, fill that, let's
say it's laundry detergent. You get to fill laundry detergent up, or, or there's toilet paper, or you
go into your, your supplies and you see maybe they, they've been dipping in the supplies that
you, you know, kept hidden the way. So that, that's always a, um, a, a good perk to give. Um,
and it doesn't really cost you a, a, a ton, uh, either, Joe.
Yeah. (···1.7s) And this is also a, (···1.0s) a tool you can use for these, for guests who are
staying, again, for over a, a month. (···0.8s) Because (···1.5s) if they're little hesitant, and the
discount, the 10% discount that you're offering, uh, if you are offering a discount is not enough
for them, uh, to book your stay, but you're, you're still in communication with them, messaging
back and forth. (···1.2s) If you offer them a bonus like this, you say, we'll give you a free
cleaning, you have to use the word free, right?
So they feel like it's a plus to them, and which it is, because they're not paying for it. You're,
you're gonna be paying for it. You know, it could be a hundred dollars, could be $150. It, it, it all
depends on the size of your property. Um, that could Even be more, depending on if you have a
really big property that, you know, in your cleaning fee, maybe 300 bucks, that's a huge, uh,
added benefit if they're staying long term. (···1.6s) Yeah. And it's, you know, (···1.3s) it, it's, um,
it's something that it would make them feel nice as well, because they feel like they're, uh,
they're a little more cared for.
Um, and especially with the supplies being, you know, replenished, you know, so, and again,
that's a, that's a ne negotiating tool they can use because it's, again, you call it a free, uh,
cleaning service, um, you know, to help them, uh, finalize the booking with you. So, versus
someone else who's not offering that. So again, anything you can, any little touches you could
do to help yourself stand out a little bit more, uh, can only help.
Uh, the next one, we've gone over this before, which is the, uh, some of the non-perishable
breakfast items. You got your coffee, tea, uh, your creamers, your sugar, (···0.7s) and, um, I, I
think we've, we've kind of beaten this to death, to be honest. But, uh, yeah, just, uh, something
that they're ac accustomed to, especially when they're staying at hotels, motels, um, these items
are there. No, No, no, Joe, we didn't beating it to death, remember, Small extent. (···1.0s) You
know, (···2.4s) you pushed for this.
You did. I could have (···1.8s) waited to bring up the coffee tea until this final slide, but, you
know, (···0.7s) it was important enough to bring it up every now and then, and just kind of,
(···0.9s) yeah. At Brent, you know, every, every now and again, so, you know, but, um, but no, it
is, it is important, you know, and that's, that's why it's here, and it's written out and, um, you
(···0.5s) know, so (···0.8s) we don't have to belabor it, you know, just get something (···1.0s)
good and tasty and, you know.
(···1.1s) So, um, another one is a, you can have a stack of brochures, (···0.8s) okay? You, that
you can go and you can collect from the restaurants nearby or, uh, attractions or tours, and you
just put 'em in an area, uh, either a table or you can have, um, something designated for it. Um,
I don't know what you call The things that, uh, like brochure holders, (···0.6s) you know, you
could have, if you've gone to, uh, like the lobbies and hotels or motels, (···0.6s) you'll see that
that's what they offer.
They have a brochure of all, uh, the local hotspots in the area, and that's just help through
guests when they're there, uh, to get recommendations. And they can just, they're new in town.
They can just pick something and go to it, uh, because it's based off of your recommendation, or
they can go ahead and order it from there. Um, you know, it's just the extra little touch again,
you know, that shows that you are thinking about them. And that's the, that's the hack if you ask
me.
Uh, what I do for our properties is I actually go to the hotels in the area and just take the
brochures. They're free. (···0.9s) So instead of going to all the local restaurants and thi driving
around, what'd you say? I said, I said, thief. (···1.5s) Just kidding. They're Free. They're free. I'm
not stealing. True. Okay. True. Okay. I'll Go in and I'll take the, the pamphlets. I'll take all the
pamphlets that look nice, and I'll go in, and then I'll, I even do some magazines too.
Uh, depending, those magazines will be taken. I'm just letting you know, uh, people like to take
magazines so that (···0.7s) the, the, the hotels supply them. Anyway, so I say, I'll take a couple
of your magazines and, uh, a couple of your, and it's, you know, they take 'em from me, I take
'em from the hotel, you know, it's, (···1.5s) but yeah, uh, that is a good, um, a source to go to,
uh, the hotels and just grab the free, uh, brochures, um, that, uh, companies already go to the
hotel to drop 'em off anyway, uh, because they know that there's a good fluxx of people coming
in and, and out.
(···1.1s) So that, that is something I would definitely add, uh, because that, um, that, that adds,
(···0.8s) the, (···0.7s) the psychological thing for me is (···1.0s) it's a house, right? And, and you
should feel comfortable, uh, in the property as a guest, but we also want you to know that you're
staying in a property that's, um, that's owned and operated as a facility, uh, for your, you know,
relaxation.
So, you know, having small touches in there that shows, yeah, this is definitely for your comfort
and relaxation, but at the same time, (···1.1s) this is still a business, and we're gonna show you
that it's a business in just the small ways.
It keeps that balance, um, to let you know, everyone know, Hey, (···1.3s) conduct yourself
accordingly, uh, on the premises. (···1.4s) Well, another bonus you could offer, and it's
something we've mentioned before, is a, a concierge service (···0.6s) where (···0.6s) you could
offer to have a delivery service. And so if they don't wanna deal with, (···0.6s) you know, doing
the apps and deliveries themselves, they could message you and say, I'd like to have, uh,
breakfast.
You could, I mean, you put in your listing, right? And you say, uh, concierge service, and you
could put even the, the dollar amount for the delivery service. And if it's breakfast, lunch, dinner,
uh, those are the usually the easiest, (···0.7s) you know, uh, even maybe even a transportation
service, right? Um, because if they don't want to use Uber or Lyft, um, and you're able to
connect with some other company, uh, that could drive them to certain locations, especially like
if you're in my area, Las Vegas, having a limo service is a big plus because people are going
there, they really wanna maximize their stay.
They want to have a fun time, um, and they want to go all out. And you, you know, a limo
service for taking the guests to the strip is, is a perfect example. And you just charge a little bit
extra on top of that for, uh, being the go-between, between, uh, the guests and that service. You
know, and it's something where, (···0.5s) you know, they're gonna be trusting you to handle all
the communication, the coordination, and that's why you can charge that extra fee on top of
that.
But they're also relying on you because you have the connection already in the city with these
restaurants, uh, to have these food deliveries or the transportation companies. Um, that's gonna
be a step above just the Ubers and Lyfts (···1.3s) That is (···0.6s) top notch, if I was gonna say
the same thing. So (···0.6s) yeah, think outside the box when you think of bonus services,
partner up partner, (···0.6s) add value to your particular, uh, short term rental property.
If you can do that, uh, you're set yourself ahead of everyone else. You'll have extra amenities,
extra services, whether, you know, like Joe said, breakfast, transportation, um, and just, you
know, in those same, uh, brochures, you can ask like, Hey, uh, I'm running a, um, a short term
rental would love, uh, to offer a (···0.6s) breakfast service from you. And if it comes, uh, from my
property, can I have priority over, uh, if someone, you know, other, other, uh, folks that are
ordering.
Um, so that way it gets out to my, uh, guest faster, uh, or, you know, if we order it the night
before, um, can it be the first, you know, done. So, you know, if they call in and say, Hey, I like
this, uh, breakfast, um, bacon and eggs or something, and, you know, it's, it's delivered, um, hot
and fresh for 'em, uh, stuff like that. So think outside the box when it comes to bonus services,
for sure.
(···0.8s) Yeah, you could even consider a, um, airport, uh, transportation services. 'cause a lot
of times your guests are gonna be flying in and, (···1.1s) you know, if, if you offer that, you
know, you just, uh, charge a certain fee on top of the transportation, and you get their flight
schedule, you know, the time they land and, (···0.5s) and, uh, coordinate the transportation. You
know, it's just, it's a matter of how, how much you wanna get into, uh, serving your customers.
You can do as little or, or you can do as much as possible.
I mean, it's up to you, but keep in mind, the more you do, of course, the less passive it's gonna
become unless you are able to build it out to a certain volume and you're getting a management
company to, to handle a lot of this, you know. But of course, Unless you're the management,
you're Gonna give more. Yeah. You'll be end up giving more than 20%, uh, for a management
fee, because these are, these are definitely, uh, add-ons. So, Yeah. And again, I wouldn't
recommend doing a ton of this stuff in the beginning (···0.6s) at all. Like, I would do some of the
things that, you know, brochures Absolutely.
Um, coffee, (···1.0s) of course. Uh, but, uh, but all these extra, you know, things, if you already
have a short-term rental right now, and you're trying to maximize the value on that, these are
excellent tips to think outside the box. But if you are, uh, if you're starting off, just keep it simple,
uh, and do small things to, uh, to get your system ready to go. So once your system's ready to
go, (···1.0s) then you can start adding, you know, little things that really helps.
(···1.9s) Yeah. I, I think we're good on this. Yeah. So we're gonna move on to our favorite
portion (···0.9s) of the short term rental, uh, scenario party time. Yeah, because we gotta have
fun. (···5.0s) So this is, this is, um, this, this is, Oh (···3.0s) man, I, the, we're laughing because
just the stories that we've had and our growing pains (···0.6s) of, of, (···0.7s) of parties and
guests and, you know, the sob stories you'll get and then turns around that they're doing a rave.
You know, it's, (···0.7s) we've, we've heard it all. We've heard it all. It is, it is, and again, it's the
same thing that hotels have to deal with. You know, that people come in for the weekend and
they party and, and whatnot. (···0.9s) But you as a small business, you know, it's, it's a, you
know, one, one bad party could knock you out.
So we're gonna go over, um, some things, uh, to look out for, uh, some risks (···0.7s) that, you
know, you may or may not know. And then, um, we're gonna share some, some stories and
some things with you, uh, just to scare you. (···2.4s) No, but just to give you cautionary tale
(···0.8s) And, and then how to deal with those situations as well.
(···0.7s) Oh, I guess we could do that. That would be helpful. So, uh, the, so the, the first point
here, uh, the thing is, (···0.9s) it is a big risk. (···1.2s) Well, so Airbnb, specifically Airbnb, uh,
and, and v r b and the other sites too, when, uh, but specifically Airbnb, they, um, have a
requirements section for your guests.
Now, if you're, a lot of folks are hungry and they don't care. They're like, yeah, come on and stay
and, and all that fun stuff. Um, but you as a seasoned investor, you as someone who's, um,
taking the time out to properly, uh, go through each step, (···0.6s) this is a huge (···0.7s) part of
(···0.9s) verifying your guests. So, uh, government ID profile, photo phone number, and zero
reviews.
Now, having a government id, that's important. So, you know, you make sure when you go to
the Airbnb, um, uh, site, and you go to that particular guest that wants to book with you, (···1.0s)
you make sure they have a profile photo. You make sure they have a government id, uh, you
make sure they have a contact phone number, uh, as well. And, and we'll get, you can, you can
contact them, uh, later. Send the tab, I'll send you a tab. Airbnb doesn't like that, but you wanna
make sure that they do have that.
But this is the big thing here, the zero reviews. (···1.8s) And when they started their profile, if
they started their profile a week ago, a month ago, and they don't have any reviews, (···0.7s) it's
party time, it's party time, um, it, it just is, uh, it, there's, uh, there's there 99% chance. There's
probably the one person that started it and said, I'm gonna do this, but I don't know, and maybe
they're a little older, so they're not really, uh, uh, up to date on how everything works.
So they may be like, oh, I didn't know I could add this or this, or whatever the case. But you are
99% chance zero reviews. And someone, plus someone started the profile within the last couple
weeks. (···0.9s) I, I, I'm almost guaranteeing you, you're setting yourself up for a party. (···2.7s)
Yeah. It's just definitely safe to be, it's (···1.7s) definitely better to be safe than sorry, that's the
phrase.
(···0.9s) I mean, uh, yeah, we've had to turn people away. And sometimes it's like, there was
one instance we did turn an elderly couple away, and that's what they explained. They said,
well, we're new to this. We've never done Airbnb before, but you're turning us away, but (···0.9s)
we had to hold to our guns. And that's just, you know, because of an experience which we'll
share with you, uh, that occurred. That was (···0.8s) traumatizing to say the least. (···3.8s) Well,
I'll give you that.
Uh, again, you don't, You know, and, uh, I'll, I'll just go right into it. So what, what we had was,
we had, (···1.9s) we had a, uh, a long term booking. It was a, I think it was like two months
booking from a guest. They shortened it because the contract work that they had was ending
early. And, and this was a, a month in advance that they were, uh, making this request. So we
honored it. (···0.6s) And so they reduced it by, uh, I think it was like five days. (···0.8s) And we
looked at the calendar and we're like, oh, we have a few days open.
We weren't planning to, to book anyone else, but (···0.8s) someone reached out (···1.1s) and
she had zero reviews. (···1.0s) All she had was her email in there. (···1.1s) And I said to her,
okay, please upload everything else. Uh, the first thing I said, it was actually, I'm sorry, we, you
know, we don't take anyone with zero reviews, but she was persistent, (···0.7s) very, very
persistent. Uh, and she was telling me stories of, um, going there with my, my kids.
They haven't seen their grandmother in a long time. Uh, you know, and mind you, family time,
We were very, very well priced. So just keep that in mind. We were well priced for the property
that we had. Sorry, continue, Joe. Yes. (···1.0s) And you know, I, and I, I rejected her multiple
times. But finally, you know, I, I discussed it with Brent and our other partner, Ernesto, and, uh,
and we said, well, (···0.8s) we all agreed, what if she fulfills the requirements of the government
id photo phone number?
And despite her profile was (···0.9s) open in the same month that she was trying to book. So
literally, it was just like, maybe a few days or a week before, um, we allowed her to book.
(···1.5s) And (···0.7s) we were expecting, you know, to see kids come in, uh, in the security
camera and tutor her word. They came, kids came. So (···0.6s) we're like, okay, great.
You know, (···0.7s) and, um, we had no problem with it. Kind of forgot about it. I didn't monitor
the security camera again. And, um, a few hours go by and (···1.5s) then, (···1.4s) I think it was
Brent is the one that checked the security camera, (···0.9s) and there was a whole mess of
people. I mean, it was, (···1.2s) it was wild, you know. Um, you want, you wanna explain, Brent,
while I go, I'll do a share screen of, um, Oh, you wanna share your screen?
Let know when you're ready to Share. Yeah, I'll do the share screen of the footage. (···0.5s)
Yeah. Lemme know when you're ready. I have to do it. The (···0.6s) desktop. And (···1.0s) So,
(···0.7s) so yeah. So apparently what was going on, I checked, I checked the camera footage.
Again, this is why having a ring security camera is important, or any type of security device, uh,
is important. 'cause we can check it, uh, virtually. And so we're checking. I check it and I go, uh,
there's a lot of people, um, coming in.
So I check our backyard footage, which again, I highly recommend getting a, both a front and
backyard, don't have blind spots there. Um, and our backyard was, (···0.6s) it had bouncy
house in it. It had a bouncy house. Uh, there were a ton of people back there, so we're like, oh,
this is a birthday, uh, party. (···0.9s) Yeah. Are you seeing this, Brent, are you seeing my
screen? Uh, I'll, I'll go ahead and share it with you. Yeah, You should, you should stop your
share screen.
Yeah. So here we are. So, um, so there's just folks coming in (···1.5s) and this is, this is, now,
now again, I'm sorry. Go ahead, Joe. Well, I was gonna say, I, okay. Obviously we had to hide
their identity, uh, with the emoji, you know, but you can see the time here. This is 1124. Exactly.
This is, And this is after the kids left. Yeah. So, so this, so the, the kid, the, the party, the, the
plan for these folks was they're gonna have a kid's birthday party of the day, and then the adults
have fun at night, right?
Um, and, and I, you know, we talked, I saw, I said, there's a bouncy house outside, like, should
we do? It's like, well, it's a kid's birthday party. We'll, we'll kind of look the other way on this one.
'cause she did say she was coming in with her kids. And so we were like, okay, all right. Let's,
you know, but keep an eye on it. We kept an eye on it, and we kept seeing folks come in. And,
and now this is where we're getting worried. 'cause this is clearly a party. We look at the back
foot, the, uh, the footage in the backyard, and there's, you know, the bounty house is still there,
but now everyone's got, you know, adult beverages.
Now, uh, the, the, we, we have audio, so we can listen the audio, uh, there's music playing.
Everyone's being loud. So at this point, (···1.4s) we got a full fledged party on our hands, and
Joe was trying to contact, uh, the, um, the, the, the guest, uh, through our phone through, on,
on, on the site, through the site.
(···0.6s) Oh, this is when they put their hand up on the camera, (···2.3s) And it's, it's almost two
o'clock in the morning at this point. (···1.6s) And, and Joe, So, and as you can see here, this
one, they're actually (···0.8s) checking for weapons. That's what the guy on the left is doing.
(···0.7s) And that's why this, this guy, the guy in the middle has his arms out. (···0.9s) So clearly
a house party, that only happens when you're throwing a big party, (···1.3s) and sometimes you
have people that you've invited, you don't even know it's a house party.
Yeah. And this is very dangerous for a lot of reasons. Yeah. Because even if, if the guests don't
know who's coming in, (···0.6s) right? Right. (···1.2s) Some, and they got folks here checking for
weapons. (···0.6s) Now, come on, something gets outta hand on your property. Someone gets
injured (···0.6s) and getting, who's coming for who, whose house is it? You know? So this is
why we say legally, back in those videos in the very beginning, you better have good insurance.
You want to have great insurance. You want to have, um, all these type of protections for
yourself. Don't just open up a business in your name and all that stuff. You have to have
protections for yourself because of these reasons. You're dealing with multiple people coming in
and outta your property. So you cannot, (···0.6s) you cannot, uh, do this, um, on, on like a, a, a
iffy scale. Like, you know, uh, And as you can see here, (···1.0s) this is what they left behind as
well.
Broken blinds. (···2.1s) We had one of the screens that popped off our Screen door. There's
that bouncy house. (···0.9s) Yeah. You see the bouncy house. (···0.6s) We couldn't, I, (···0.7s) I
would've loved to show the photo with all the kids and the adults there, but again, uh, privacy
purposes, there would've been too many smiley faces, um, to, to add on. (···1.3s) And then we
had, yeah, the, I mean, broken outlets, look at that. You know, the, the, the shower rods were
pulled off, (···1.6s) and (···1.5s) That's a lot of, a lot of marijuana.
Weed, I (···1.0s) don't mean. Yeah. So, yeah. Yep. Marijuana, it's left it all over the place, you
know, so, and, and the neighbor neighbors were upset. They came to us the next day, uh,
Brent, you know, uh, met with one of them. He, (···1.1s) He was upset. Well, yes. Yeah. And
Brent had to make it up to him. He gave him a $50, uh, gift card or something like that, or just
$50 cash. No, It was, it was A gift neighbor directly next to the house.
Yeah. For them to go out and have Dinner. Yeah. He said his daughter saw the entire party, you
(···0.8s) know, um, and, and we, like, we apologized. We said, I, I mean, we're sorry your
daughter wasn't invited. But, uh, this'll never happen again. So, but again, Look at the damage.
Look at the damage that, not, not just the physical damage, but, uh, now the neighbors are
gonna be on high alert. They're gonna talk to, you know, the, uh, the city to try to get, you know,
a shut down and things like that.
Um, uh, we have to, obviously the physical damage, now we have to go in and replace things.
Uh, and was it worth the, you know, $300 that they paid for the, for the weekend? No, it wasn't,
because now (···0.7s) it's not just the physical damage, but now it's the neighborhood who's
now looking at the house going, oh, we don't want that. There. We, it was a nice quiet street.
And then I also had to come back, um, and we'll get to this about, uh, the, the civil, uh, versus,
and I'll, I'll go back to, um, uh, the screen here.
The, the civil versus criminal issue (···0.6s) cases, because (···0.6s) you call the police, (···0.6s)
the police aren't, um, they could come and say, turn down the music, but they can't kick people
out. So now what do you do? You, it's, you have to go in and you have to kick people out. Uh,
and that is exactly what I had to do. I had to get up there and one o'clock in the morning, uh,
and, uh, shut the party down and say, Hey, you know, we can't have this.
Uh, and (···0.9s) you know, it, you, (···0.6s) you just don't want to have to deal with that. You
know, if, if you're, if you're not someone who wants to have to handle that, then you stop it
before it starts. And these are the ways to do that. And you just have to have a zero tolerance
policy and, and say, you know, you'll hear the sob stories, you know, people say, oh, I, I just, I'm
just here for my grandma, or I'm, you know, my mom's sick and I'm, you know, this, that, and the
other.
It's like, I'm sorry. You know, there are plenty of other Airbnbs or short-term rental properties
that you can use. (···1.0s) You just can't use this one. I'm sorry. Um, you know, and, and then
that's just, that's just is what it is. But it's not worth it. Because like I said, when the cops show
up, all they can do is just say, Hey, turn down the music. Uh, and then if you get a citation, a
noise violation or something like that, it's gonna be on you, um, as the, uh, as the homeowner.
Uh, so (···0.7s) again, you, the, again, calling the police is not going to do anything unless there
is violence actually happening. And at that point, you know, it's already escalated. So do not put
yourself in a position. (···0.7s) I repeat, do not put yourself in a position where you have,
(···0.7s) you know, that you're chasing the dollar so much that you disregard these rules. The,
uh, we highly, highly recommend that you have stringent no party rules in, you know, all of your
properties.
Unless there's a property that's specifically designed for people to throw, uh, parties. If you have
a huge mansion in the hills or something, and it's isolated, and that's what you want, and that's
the perk of having that, then Absolutely. Um, you know, and, and, and at that point, you're,
you're offering extra things like, oh, we'll add security and things like that to make sure that your
property doesn't get damaged. (···0.6s) By all means do that. But if you're just doing short-term
rentals, um, for, you know, families or, uh, traveling, um, professionals and, and, and of that
nature, or, or tourists, (···1.6s) I, I, I cannot stress this enough.
You do not want to have to get up at 2:00 AM in the morning and deal with a house, you know,
30, 40 people who you're the person that's kicking everyone out and everyone's drunk or, you
know, on some other type of substance. And now you're, you're the one that has to come in.
People get angry. You don't know what type of, uh, fits they'll throw or if they even will leave
willingly. So you have to make sure, don't put yourself in a position, stop it before it starts.
(···1.2s) That's all I have to say on that. (···1.3s) Yeah. I, I believe when Brent went there with
the other partner to kick them out, (···0.8s) it, it took two, it was another two hours before the
last person finally left, (···1.0s) you know, and we ended up having fines, thousands of dollars of
fines, because all the neighbors started calling the city and complaining (···0.5s) about our
house.
Then they started nitpicking everything. Yeah. They nitpicked, Oh, look at your lawn. Your lawn
is in this condition and look the same as the other lawns. And they said, your trash cans are
outside the fence when other homes had trash cans outside the fence. So they were digging us
for every little thing now. (···1.1s) And, you know, that's, that's the consequence of, you know,
uh, of what we allowed. Uh, so, and the whole thing is, you know, somebody with zero reviews
and a new review, (···0.6s) they have just a high potential to be a fly by night, you know?
Uh, versus someone who's had (···0.5s) 10 or more reviews. Yeah. They have nothing. (···0.8s)
They're risk their own listing as a traveler, you know? Exactly. So, yeah, they have nothing to
lose. You have zero views, you have nothing to lose. You're like, ah, whatever. Not (···0.9s) a
big deal. (···1.2s) So, and when a par if a party does happen, call Airbnb right away.
Let them know. (···0.8s) You want them to be aware. 'cause they actually helped us, uh, in
another incident, uh, uh, kick somebody out when (···0.7s) the, the guest was not responding to
my calls or messages. Airbnb (···0.5s) was able to call them, speak with them, uh, and (···0.8s)
have them removed. So. All (···1.7s) right folks, well thank you again. We really appreciate you.
Uh, I hope party time has, uh, we scared you straight.
Uh, but we'll, uh, we'll see. Party, party is over. The party is over. (···0.7s) Party's on. Game
Over, man. (···0.6s) Game over. Alright folks, thanks again. We'll talk to, we'll see you and, uh,
the, the, uh, the last video. (···1.6s)
(···2.9s) Hi everybody, and welcome back. So you have made it this far, the last video, and, uh,
first of all, I just wanna say congratulations on, on making it through all of the content. Uh, Joe
and Brent are just outstanding. Uh, can't say enough about how great of a job these guys have
done, putting together all this information to bring to you. (···0.5s) And so what I wanna do is,
um, talk a little bit about (···0.9s) some of the things that you guys are gonna have to (···0.7s)
use moving forward after this class, uh, to put into practice that, that you're gonna be using as
you now go out and get some short-term rentals.
So, uh, we took a full video and did that air Airbnb cash flow calculator, right? So we put in the,
the, the numbers and showed how we run different examples, find our expenses, uh, cover our
debt, all that sort of stuff.
So, uh, I'm not gonna pull that one up to show you right this second. We already have done that
for, for a full hour or half hour, excuse me, but (···0.8s) that's gonna be included. Um, the next
thing that we're gonna have is the four rent script, uh, to offer management services. So, uh,
having come through our program at some point or another, you've heard our scripts for calling
on for sale by owners or for rent properties, uh, kind of where we, we are introducing ourselves,
asking people if they have a real estate problem and finding out what issue they may have and
if they're willing to sell their home to us at a discounted rate.
(···0.8s) So, going in line with that, we use a script to do the Airbnb (···0.9s) management for
other investors. So this is kind of that infinite return that I've been talking about when we're
managing for other people, uh, where we don't have to pay for the maintenance, the insurance,
the ongoing issues to the property, anything like that.
We're just using our system on another investor's property to make a profit for ourselves. So,
uh, what I like to use is a, a rendition, if you will, of pip's, uh, original for rent scripts. So, uh, let's
share that. (···0.6s) And it is right here. Okay? So you guys should be able to see that on your
screen now.
So this is our management questionnaire. So (···1.1s) for this questionnaire, we're looking at
calling on individuals that have properties listed for rent. This could be on Craigslist, this could
be on, uh, apartments.com, it could be on, uh, Zillow, wherever you're looking. Um, but a person
that has a home for rent. Uh, typically I like to speak directly to homeowners. I'm not, uh, usually
in the, the (···1.0s) game of trying to talk to a realtor to explain how we can do this.
Uh, I like more of those, uh, owner listings. So again, Craigslist, great place for this. Uh, it's free
anyway, so (···1.0s) what we want to do is we're, we're using this questionnaire to see if, uh,
again, we can (···1.3s) manage somebody else's property. So, uh, you've heard us talk a lot
about leverage and, and what leverage really means is, is controlling with as, as little as
possible or, or influencing as little as possible.

And as a manager for a property, we're really limiting our risk and maximizing our profit. Um, it's,
uh, obviously it, it, it's not a, um, asset in itself. Uh, we're not owning the property. We don't
have the debt, uh, or leverage to, to get into the property or anything like that.
We're not building equity, we're not gonna get the tax benefits. However, um, we also don't have
any of the, the downfalls. We don't have to pay if the roof needs repaired. We don't have to fix it
if the air conditioner blows up or anything like that. So by managing properties, it's like what I
like to call kind of the infinite return for short-term rentals. (···0.9s) Plus, once you get a good
system in place, it's very easy to apply that system to other properties in the same or other
areas. (···0.8s) So what we do is using this questionnaire, we're calling individuals that have a
property for rent.
Uh, so we start off by saying, my name is Bradley, I'm a real estate investor. Are you the
individual with the home for rent in Davenport, Florida? Uh, my name is Bradley. What was your
name again? So we're writing down the seller's name and, uh, so we say, okay, bill, (···0.6s)
would it be okay if I ask you a couple of questions? Bill says, sure. How much per month are
you charging for rent?
And we'll notate that down. Is the unit occupied currently? (···1.3s) If not, we move on to the
next question. If yes, how long does a lease go until, so we wanna see when that property is
gonna be available. Uh, then we say, in my business, we specialize in running out properties as
short-term rentals on platforms such as Airbnb or V R B O. If you're having trouble finding
tenants, I would like to make some larger returns than the standard, whatever the monthly rent
is for that area.
So say it's $1,800, I'd be glad to have you speak with a member of our team to see if this option
would make sense for you (···0.7s) right now, where you're seeing gross monthly income of one
and a half to two times that of a traditional rental (···0.6s) vacation. Rentals are an up and
coming investment trend and are doing extremely well here in Davenport, Florida. (···0.6s) We
handle all the work and you get a monthly check. Would that be something you might have an
interest in? (···1.2s) Now you're saying a lot there. Uh, obviously many individuals when they
first hear the word Airbnb are going to throw their hands up, say, no way.
That's nothing I could ever do in my house. That's way too many people. It's way too much
turnover. They're gonna throw parties, stuff's gonna get destroyed. A lot of people have that
mindset, that mentality. (···0.6s) At the same time, those same individuals, uh, also have a
property that's sitting there and is for rent, possibly vacant, that is costing them money and has
no income.
So at the end of the day, we are trying to remember that we need to appeal to the fact that
these people need an income from their property. Uh, so, but if at first they are totally offput by
what we're talking about, they say there's no chance, no way I want to do anything like that. Um,
we have kind of a, a statement in there that I understand. I know that the thought of new people
coming in and out every few days seems strange, and maybe that's something you wouldn't
consider at this time.
Uh, but Airbnb's now the largest hotel chain in the world poised to be the next greatest strategy
in real estate (···0.7s) as an investor myself, the safety and maintenance of properties is our
number one goal, is we buy and rent, uh, in your area as well. (···0.7s) If you want more
information, I'd be happy to at least send you, uh, some information for you to look over.
(···0.6s) What is your email address. (···0.6s) So here at least I'm giving an explanation, um, to
say, understood, you don't want this.
Giving 'em a little bit more about Airbnb, letting them know that this is something that's here to
stay, there is great profit to be made, and that we do it ourselves. And not only do we manage
'em ourselves, but we own them as well. So (···0.9s) finally, we're getting that email address
because if they're still saying they don't want my help, and they're, they're not interested at this
time, if I get that email address, now I have that touchpoint so I can follow up with them.
(···0.9s) So now I'm gonna put 'em on an email campaign. I'm gonna put a, (···0.6s) a reminder
of my phone, whatever you want to do, but make sure that, you know, double check that every
two weeks, every one week, every month, whatever you wanna do. However, however hungry
you are to get a property. Uh, but keep following up with this person, because today they may
not want to have an Airbnb in their home and, and risk the possible (···0.8s) negative outcomes.
However, uh, when they're going on their third month of not having a tenant, uh, they may have
changed their mind.
And that email that you send may be the eighth one you've sent them, but it might be at the
exact perfect time that they're finally sick of dealing with it. So (···1.0s) it really is about planting
seeds. Uh, and that's what this does. Um, now if you ask them if they're interested in the
vacation rental things, some people might say, you know, I've heard a lot about that. It'd be
awesome to, to Hear about what you guys have to offer and, and how we can work together. So
if they do, then we're gonna go through any, uh, like we typically do, and, and get some
information on the property.
Uh, just so we know what we're working with, pretty much at this point in time. Uh, you'd get an
address for anything. You can look it up online for everything else. So, you know, gimme the
address, the neighborhood. I'm gonna ask about the h o a first and foremost, um, because that's
our, our biggest hurdle typically with, with most of these is, um, are they gonna be okay with,
with doing short-term stays? And if there are any kind of rules of regulations, what are they?
Uh, is this gonna be a fit? So if they don't know the answer to that, we're gonna have them look
that up almost as homework for us as well. Um, then any additional comments you wanna put in
there, any additional info they give you? (···1.0s) Do you have an email address so I can reach
out to you with further questions once I discuss the property with my partner? Uh, you know, we
use this partner's approval. Let me get back to you after I talk to my partner, is a great way to,
uh, kind of (···0.6s) halt the conversation.
Uh, give us a chance to regroup. You gotta reach out to your mentor, you gotta reach out to
your trainer and ask a couple questions before you send an offer or before you, you agree or
think what this does, but you give yourself that pass and then you say, great, I'll talk everything
over with them and we will reach out to you in the next day or so to present the po possibilities
for your property. (···0.7s) So you're giving 'em a timeframe. You're saying, Hey, let me just get
back with the, my, my (···0.7s) partners here, (···1.0s) talk it over with them, see what they think
about it.
They're my numbers per people. They're gonna have to look and make sure this makes sense.
But, (···0.5s) and, and then you're, you're shifting the blame to them if, if you don't wanna move
forward with it or anything. Doesn't seem to be great. So (···1.1s) this is a, an easy way, uh, to
(···1.0s) build some leads. Uh, and again, if, if somebody's not interested, this little script here,
great way to start planting some seeds for people who may need your help down the road.
(···0.7s) So that is the (···2.9s) management questionnaire.
(···1.0s) And next share (···3.4s) is the cleaning team pre-screening questionnaire. So, uh, we
have looked at(···0.6s) these before, uh, I know in a lot of (···1.2s) preview type scenarios and,
and things like that. But, uh, the cleaning team, pre-screening questionnaire, as easy as that is
to say, is just what we're going to use to send to our cleaning team prior, uh, to them (···1.2s)
working for us.
(···0.8s) And so what we would do, my wife, Renee and I, every time that we would find a new
property, uh, in a different city, we would have to get a new cleaning team. 'cause they're the
eyes and ears for us. So, uh, we're not the ones there. We needed somebody there to do that
work for us.
So they're the first ones there after a guest checks out, and they're the last ones there before a
new guest checks in. So they truly are the eyes and ears for our property. (···1.3s) And knowing
that, uh, it began with Renee mostly calling and, and asking these individuals tons of questions
and saying, you know, can you do this? Can you do this? We do laundry. Can you clean that?
Uh, can you do it between these hours? We always do this. We always, uh, dust the fan, blah,
blah, blah, right? So the whole gambit.
And of course when you're talking to somebody on the phone who's looking for a job, uh,
meaning the cleaner, they're agreeing to everything that, that Renee is asking them. So, sure,
yeah. Oh, we'll do that. No problem. Got it. Great. Yes. No, yeah, Uhhuh. Exactly, yes. So
they're agreeable to everything she says. So we hire them, they start working for us. Well, I get
a message from a guest a couple months, uh, after we've hired this cleaner, and the guest says,
you know, it's really dusty in here. The AC vents and the, the fan ceiling, fan blades are really
dusty.
(···1.0s) These are things specifically I had spoken to this cleaner about. (···0.8s) And, uh, so I
say, okay, no problem. Reach out to the cleaner. Say, Hey, you know, we had told you we need
this stuff dusted every single time. Like, (···0.9s) can we get it taken care of? No problem. My
apologies. I'll get it squared away. (···1.0s)Maybe two weeks later, the guest doesn't reach out
to me, they stay for a week check out, but they leave a review A couple days later, it says that it
was really dusty.
(···0.7s) So now I have a bad review that I can't get rid of on my platform, uh, to an issue that
should have been solved (···0.5s) prior to even two weeks ago yet, especially after I've brought
it up. So obviously that cleaner didn't work for us very much longer. Uh, but in going through
this, it kind of taught us a lesson. And that lesson was that we needed more of an agreement,
uh, and, and if not an agreement, it was just an expectations list. Uh, so basically what Renee
and I would do is as we would change and go to (···1.2s) different areas and need a new team,
we would send (···0.6s) any kind of cleaners in the area.
This checklist, (···1.3s) and this checklist (···0.8s) is, I'm gonna pull it up for you here. Um,
basically a (···2.3s) way of us interviewing them without having to interview them. (···0.8s) So,
Renee and I like to get (···0.5s) cleaners that are, um, self-employed, working for themself, uh,
or small, small company, small family run, you know, five to 10 employees.
We don't want a chain. We don't need Molly Maid, where somebody different is coming in every
single time cleaning our house because it's, it's, it's too detailed. We need somebody that walks
in and goes, oh, where's the, the artwork that's usually sitting on the wall? Where's the, the
ceramic piece that usually sits on the coffee table and they're checking for all that stuff?
So, um, that's who we're looking for. But of course, if as we live in Florida for, for example, if you
look in Orlando and Google, uh, cleaning teams in Orlando, I'm sure you'll find quite a few to
service the hotels and the 10,000 Airbnb listings, right? So who do you pick? How do you find
the good ones? Well, what we did is we started to send out this to anybody that had a, a Google
reviewer or good, uh, scores with what we could find through Google, through Google.
Um, but also then (···0.7s) this would be our, our test. So we could send this out to 30 cleaners,
uh, in the Davenport, Florida area, (···0.7s) and only four of them are even willing to respond to
us after they read through all of these expectations. (···0.9s) And again, it's, it's very, very
thorough. I'm gonna include this for you guys to, to look at and, you know, you would have to
certainly customize it to yourself and how you're running your listing, but you can just see how
specific we are.
We're talking about, uh, you've gotta let us know when supplies are running low and if there's
any kind of missing inventory, silverware, glasses, uh, I mean, we have things about what the
temperature is to be set at. I mean, it's very, very specific. And, and the reason why we do this
is because if anybody is gonna work for us, uh, and, and be our eyes and ears on our property,
we need them to be good. Uh, you might not be a type a, uh, psychopath organized person.
That's okay. Hire one. Um, and, and that's what this, this helps us do. So (···1.0s) using this
questionnaire, uh, has always been a good way to, to not only find out who's willing to, to do
and meet your expectations. (···0.7s) Also, it it gives you things in writing. So (···0.6s) if you
have an issue, if they're not dusting the ceiling fans, you can go back to this, say, Hey, you
agreed to this. Here's, here's where it is.
We talked about it before we even met. And then if it's a continued problem, it's very easy to let
that person go. I mean, they will, uh, decide very quickly for themselves how much they want
that job. So, uh, again, I will include this, um, feel free to make it your own, but it's a great
starting place to help you locate some, some willing cleaners. (···1.5s) So we'll go back over to
our PowerPoint here, (···0.9s) and, um, of course, we will give you guys a copy of the
PowerPoint presentation that you're currently staring at.
(···0.9s) And, uh, in just a few videos ago, we went through the last one there, the messaging
template and timeline. (···1.1s) And, uh, last but not least, is the management agreement. Now,
this is just a sample management agreement. I would tell you That you would want to talk to
your own attorney, um, if you were going to do this, just to make sure that for your state, your
area, you had all the proper things in place.
Um, this is also just a very simple management agreement. So you may want something a little
bit more hefty depending on what you're doing, but this gives you a great understanding of how
they're kind of set up. So (···1.0s) we're talking about collecting rents, uh, how that's going to be
paid maintenance. I have in my agreements typically that, um, anything under $500 we can kind
of pay for out of the, the house's account. Uh, anything more than that, we're gonna talk to the
owner.
Again, most of the time, if you've got a manager working for you, they're, they're interacting with
your investors or owners. So (···1.0s) pretty much anytime we have to spend anything or there's
an issue, we just let 'em know proactively. Even if it's a hundred bucks for, for a plumber to
come out and check something out or electrician, whatever, uh, we just kind of let 'em know
what's going on. Um, then obviously the most important part of any management agreement,
the compensation. Uh, so then this is where you're gonna put in whatever percentage you're
charging.
So, um, like I said, it's cool that, that with short-term rentals, we can up that fee substantially,
especially depending on what kind of service we're giving. But, uh, we typically charge between
15, 25 to 30% of a gross income, uh, as a management company. (···1.4s) So (···1.2s) finally,
then term and termination. Uh, this one is set for three months from the date and obviously is
kind of an a on automatic renewal, renewal.
(···1.8s) And given a 30 day written notice, it can also be terminated. So (···1.0s) no issue there.
I like to keep my contracts pretty open with (···0.6s) any investor that I'm gonna manage for, uh,
mostly because I, I plan on giving them good service. Uh, if, if I'm not providing a good enough
service, they're not making any money for me, uh, then I (···0.9s) don't have a problem with
them letting me go.
If they are, uh, doing very well, then I don't think I have to worry about locking them into a
contract, because if their needs are being met, then, uh, my guess is they're not gonna be too
complain, uh, complaint too much whenever they're getting paid. So, um, that's kind of how I like
to do it. Just make it, uh, pretty short and simple. Again, for whatever makes sense for you, you
could certainly change that. (···1.8s) And we're just putting in addresses, all the legal mumbo,
jumbo state of Florida for myself, (···0.6s) state of wherever you're, you're doing your business
in.
(···0.8s) And then finally, uh, just your signatures date, et cetera. So, pretty standard on the
property management agreement, but you want to have something like that in place, place, uh,
when you're working with, uh, any other investor, just to have that line in the sand, um, be able
to help you with your taxes, et cetera. So make sure you've got that agreement. Um, also by
having that property management agreement, you can do a lot of things on behalf of that
property.
So you may need something like that if you're gonna be con helping control utilities, um, paying,
potentially paying, uh, mortgage payments, expenses. It just depends on, on how much you're
doing for your client. So, uh, there again, um, I'm not an attorney, so I can't guarantee this is,
this is the best thing for you, but definitely a good place to start to use as a sample to compare
what you've got through your attorney, uh, or to modify for yourself and have your attorney
review.
Uh, any questions on that? Of course. Um, like I said, an attorney is gonna be the best way to,
to make sure you're keeping yourself safe. (···1.3s) Okay? So, uh, that is (···0.7s) everything.
Uh, those are all the documents that we're gonna be including for you guys. We'll have that
attached here at the end of the video. (···0.8s) And the last thing I'll, I'll tell you all is just to, uh,
to go out and just do it.
Um, now that you've completed the class, you've got all the ammunition you need to be
successful at this. Um, you've learned how to (···0.6s) manage these properties. You've learned
how to find these properties, um, you've learned how to acquire these properties. So (···0.5s) do
these things. Don't be afraid of making the phone calls. You're gonna make some mistakes,
you're gonna make some errors, and you're gonna, you're gonna get out of a heck of a lot more
deals than you do. But, uh, my wife and I can tell you that it doesn't take very much to, to
change the trajectory of your future.
So, uh, as you're on this path here to, to rentals, uh, we look forward to hearing about your
successes. (···0.6s) And, uh, if you ever need help, just remember to always reach up, ask your
questions, and somebody will be here to support you. (···0.5s) So best of luck, uh, and we look
forward to hearing about your successes in the future. (···1.6s)
(···2.0s) Welcome back. We are gonna continue, uh, now with step number five, and that is
managing your rehab. Uh, this is a very detailed section. We are gonna go through the general
step-by-step process of what is happening as you're doing your rehab. So, high level, uh, we've
said it and we'll say it again, that communication is super important and that is true whether you
are hiring a general contractor or you are managing and overseeing the project yourself.
(···0.7s) You wanna make sure from the very beginning that the, uh, expectations are clear that
everybody is on the same page, that the way you communicate has been established, so that
you've kind of got your own way defined (···0.7s) and that everybody is on the same page.
'cause the goal, obviously is to minimize mistakes that can happen along the way and any
misunderstandings that can cost you time and money.
Uh, if you're using a general contractor, uh, that does not mean step away and revisit the project
when it's finished, (···1.0s) because that can definitely cause some, uh, surprise mistakes and
misunderstandings. So there are, uh, at a minimum places that you will wanna check in,
(···0.8s) make sure that they're reaching the, the milestones and benchmarks that you've
agreed to in your scope of work.
And those will include things like, uh, when clean out is finished, when the demo is done, uh, if
there's framing being done for your renovation when that's completed, uh, roughing. And that
would include roughing, things like the plumbing, the electrical, if you're having a new H V A C
system put in, um, insulation if that's being installed. And then clearly the finishing of of the
product, uh, that you're looking to have, uh, just based on your scope of work.
(···2.2s) The process starts, um, uh, from this standpoint, that step-by-step management as you
are closing on the house. And now it is your responsibility. You're gonna have a lot of
documents from the closing, and you'll want those kind of at your fingertips if you need
something from the closing.
So I would suggest that you have a file, an organized system, your favorite part, right Ron?
(···0.5s) It's not my favorite, but it's so important to have. (···0.7s) So the, the way that we do it
is all just based on electronic files (···0.5s) and we file by house. So we'll file it by the house
number and street name, and then we'll put buying documents and those will all go in a folder.
And then there are things along the way that get filed in that same location on the computer.
And when we sell the house, there'll be a cell file that's also attached to that house.
(···1.0s) When you buy, you're gonna be changing over the utilities and would suggest that you
set things up on auto pay. And (···0.8s) that's because you've got a lot going on in your world, I
would imagine. And the idea of having the home that you live in and then multiple Reno projects
happening and getting bills for all of them and having to worry about timing of payment. Uh, it's
just easier if you set it up from the beginning that those get handled.
Uh, the utilities that you're gonna be changing over include, uh, electricity, gas, oil, water. Not all
properties are gonna have all of those as separate utilities. Some houses won't have gas, but
know what you need and make sure that those things are set up. Uh, special note specific to
utilities is that if you're buying a house that's been vacant for any extended period of time, there
may be some special steps or requirements that need to be met in order for the utilities to be
turned on.
Uh, a couple of things when you are turning on water, (···0.5s) the, if, if the house has been
vacant, ideally you're gonna need someone at the house because they don't wanna turn the
water on and find out that all of the faucets had been left on and now you've got flooding going
on in the house.
(···0.9s) If the utilities for electrical have been turned off for some time, it is probable that the
electric company has even removed the meter and now they need to schedule a reinstallation of
a new meter. Uh, so those are just additional time considerations. And so you'll wanna be
ahead of that and actually addressing it before you're closing. Call and find out what's gonna
need to be done. Can I add to your point, if the house, (···0.7s) if the house has been vacant for
a while and (···1.2s) you're turning utilities back on, as Gene said, the faucets and stuff may be
open because of inspection, (···0.8s) but there may also be some damage pipe.
(···0.7s) And because these are all part of your holding costs, so depending on how long you
plan on holding the property to do your rehab, you wanna budget all of that. (···0.9s) And if there
is a water leak somewhere that nobody knows about, 'cause the house has been empty for a
long time, (···0.7s) you may be very surprised if you're not checking some of this or staying in
tune to what, what all the utility bills are each month.
So that can give you an early flag as well if there's some other thing that needs to be inspected
that somebody missed. Yeah, and I actually, I'll build on what Ron just said, is that when you're
home inspector did their inspection. If the utilities were turned off in the house, you are going to
be requesting that all utilities are turned on for the inspection. (···0.6s) And if you've been
flagged that there is no electrical meter at the house or there is no something that's needed, uh,
that is going to be an indicator early on of the work that needs to be done.
And I would talk to the home inspector about that process and what might be involved if they
were unable to check it because it's just simply not available. (···0.8s) All right, changing the
locks. Uh, even if it looks like there's a brand new doorknob on the house that you're buying and
a brand new set of keys, change the locks. You have no idea who has been given keys to the
home that you now own, so you'll change all the locks out.
(···0.6s) We like to go with a quick set lock, uh, and that allows us to set each of the door locks
if there's one to the garage, if there's one to the exterior, uh, from the back of the house and one
to the front of the house. Have our crew set all of them to the same key. (···0.7s) And you're
gonna make multiple copies of that key one for yourself.
One that's gonna go in a lockbox on the house so that your crew has access to get in, and it's to
stay in the lockbox when they're not using it. Um, and then one, just as a backup, and you can
put that right in the folder with any of your hard copy files for the house. (···0.9s) The lockbox
itself, it's a simple lockbox. You're gonna put it somewhere that's hidden from view (···0.5s) as
to not be an invitation for someone to try and, uh, figure out the combination and welcome
themselves into your new home.
(···0.7s) And then the last point, just in terms of general getting ready for your rehab, would be
to mow the lawn if it needs it. Um, ideally, uh, we've talked about what's gonna be involved in
your contractor's responsibilities, and the lawn will be one of those things maintaining it. But if
the lawn needs a mowing before your contractor starts, see if you can get that taken care of.
What you wanna avoid are neighbors complaining, city fines, code violations, or a break in
because it looks like it's a vacant home.
And so just get yourself set up for success. (···1.4s) All right, moving right along. Good points.
Continuing on with the documents and paperwork needed. (···0.8s) You don't always need a
survey to rehab property, but (···0.6s) know when you do and, and certain things that you'll do
to the house will dictate, uh, that you do need one. you're gonna tear a house down and rebuild
it, you'll need a survey.
You're gonna put a fence up, you'll likely need a survey or put a patio or a pool, uh, changing
any structure to the original footprint, you're likely gonna need a survey. Also, if you're borrowing
money, (···0.9s) check with your lender, your private money lender, or your hard money lender,
they may need a survey as well to make sure everything is, is in line. And the same thing with
permits. You don't always need a permit to rehab a house depending on what you're doing,
(···0.7s) but make sure you know what the building codes and what the building inspectors are
going to need and what is needed for permits.
And if you're using licensed contractors, they will absolutely know what's needed in your area
for permits. So just get 'em done ahead of time. (···0.8s) Same thing with dumpsters (···0.7s) or
porta johns on your, on your site. We've probably only used on a couple of our rehabs an actual
porta John, but if you're tearing down a, if you're really gutting a house, (···0.6s) often our
contractors will leave one of the bathrooms available to the end and kind of switch it out.
(···0.6s) But if they're not, know that in advance and put one on the property. And the same
thing with the dumpster. And coordinate that, again, your general contractor or the contractor
should be ordering the dumpster, (···0.5s) but know that should be time-based, um, when the
work is being done, (···0.6s) because it's like a magnet for people in your neighborhood to bring
stuff and fill up your dumpster for you if it's sitting there for a period of time. So (···0.7s) just pay
attention to that again. But, uh, little time is needed, just get that done if you need to order one.
(···0.5s) And if we're doing structural repairs, if we're adding or subtracting load-bearing walls
and things of that nature, you're likely gonna need an architect or an engineer, a structural
engineer. Just make sure you have that work done ahead of time, uh, or lined up to do after
closing. (···0.9s) And I think that about covers (···0.5s) most of the, that section. Yeah, that
section. But again, they're important, they're necessary. And a lot of people, either banks or
lending institutions, will require surveys or permits as well as the town.
So just know what is needed and get it done ahead of time because it's, (···0.5s) it's easy to do.
Uh, and your contractor should be handling all of this. What we're trying to do is equip you with
the questions you wanna ask. It's like given that little nudge, like, you know, I just wanna make
sure, have we ordered all of the things that we need? Do we have a survey? Do we need one?
Do we have the permits ordered? Do we need them? What's the timeframe that we're expecting
'em? Um, will they need a dumpster or a a porta potty?
Like those are questions in conversation that you can be having directly with the contractor. I,
(···0.7s) we, the communication piece that Jean brought up earlier (···1.3s) is so important. And
hiring the people that are actually gonna pull permits when they need to have them is so
important because the last thing, when you cut corners, last thing you need to do when you're
trying to sell your smoke and hot house, at the end, you're all excited and they, and the next
buyer has the home inspected and sees the permits that were never pulled.
When they say you've added another bathroom, you've added something else for a new, new
electrical box, where's the permit for that? I don't see it open or closed or inspected. (···0.7s)
You're now removing walls and having to do things over again. You're creating doubt that never
had to be there. So (···0.6s) don't assume, make sure the right stuff is done on time and legally
and you have everything in order. All right? Right. (···1.0s) Once the permits have been issued,
then the work begins. Uh, a general note here (···0.6s) is that if there is foundation work that
needs to be done, that we recommend taking care of that first.
Um, the idea of starting to do your renovations, uh, at any level, if there's foundation work that
needed to be done, is (···0.9s) just setting yourself up to have to do the work more than once. I
mean, I, I liken it to a, a (···0.9s) solid foundation gives you the right ground to build from
(···0.7s) and an unstable foundation, well, the house will crumble, and that's an exaggeration,
but it does mean that you're likely to have issues with the work that you're doing.
Hundred percent. Uh, most of the homes that we've renovated have not needed foundation
work. So this is an, if it does, then do it first. Um, if it doesn't, then you can move on to the
exterior work. And we suggest that you're gonna start with the exterior. And really because
those permits are typically issued more quickly, uh, additional reason is that from an exterior
perspective, if you're having the roof done early, especially if your roof has leaks in it, you are
preventing interior damage to the home by getting the top secured.
Um, so foundation, thumbs up, get it done next. Roof cover what you're fixing, That's a great
visual. You have the foundation done until later. All the, everything you're doing in the inside
could end up being cracked or having to be redone Again.
Yeah. So exterior is going to include, as I mentioned, the roof, but also things like siding, the
soffit, the gutter. If there are repairs or replacement needed, your windows are included in the
exterior. And again, the screens if they need to be replaced, uh, painting or power washing the
exterior of the house if either of those are needed. And then landscaping. And landscaping can
be pretty simple. It may be that you just need to refreshen some of the beds.
Uh, with mulch, given the choice of putting stone or mulch, mulch is gonna be a less expensive
option. Mm-hmm. Know that there are choices in color. And so there are varying degrees of
expense, whether it's stone or mulch, (···0.6s) and you want something that goes and
compliments the exterior of your house. So make sure the whole package is gonna look good,
all put together. Um, also if there's a dumpy mailbox outside the house, then you wanna remove
that.
(···0.8s) If the numbers are falling off the house, then you wanna take them off the house, then
you wanna put fresh numbers up. Uh, the goal in getting the exterior of the house done is not
only to take advantage of the permits that are typically issued early, but it's also to give a visual
to a potential buyer (···0.6s) of what this finished product is going to be like. Um, if the town or
city that you're renovating in allows for it, you wanna put a coming soon sign out either in the
yard or in the window along with a way to contact you because you may be able to get that
house under contract for the selling side of your renovation, and you might be able to do that
sooner than you think.
So those would all be things to, uh, to start with (···0.8s) in terms of the rehab. Uh, next is gonna
be the cleanup interior here, cleanout and demo. And what's gonna be included in that?
Well, if, if you've got the dumpster or not, it's cleaning everything out of the house that either
was left behind (···0.7s) or the walls or the cabinets and the things that you're trying to pull out
of each room that you're gonna, you're gonna redo. (···0.6s) So it's starting with the demo. And
then you might have ceiling or resurfacing if, if you've got houses that Back up just a little bit on
the demo. So you said all the stuff. So we've, we've talked about mattresses in the lawn. Well,
there, maybe there's mattresses or furniture in the house, but what else (···0.5s) would you
include in demo of the interior of a house?

What are our guys bringing out besides what someone left behind? Cabinetry, right. Sinks, um,
Toilets, Toilets, everything in the kitchen, in bathroom, gutting it, showers, (···0.5s) tile work,
flooring. So, so demo is kind of that all inclusive. We're getting rid of everything on the inside
that we don't want. And when we don't have a porta-potty, the only thing we're typically leaving
behind is a working toilet in one of the bathrooms that the crew has access to use.
And that happens whether we're not just the toilet, but if we're doing windows and screens. And
so it totally depends what the structure is and, and what room we're working on, but there will be
a demo to clean everything out. So you can start with a clean, fresh surface. And again, that can
even start with the ceiling. And, And, and the other thing that they may leave in the demo
process is a sink. They typically are gonna leave a work sink of some sort, right? Um, so that
they have that. All right, I, I've taken us back twice.
Go for it. With the ceilings, Uh, once you, you work on, You're gonna share about the ceilings,
right? Eventually Go for it. (···1.8s) Ceilings (···0.9s) often, you should take a look at the
ceilings. A lot of houses had, uh, it was very popular to use popcorn ceilings to hide different
cracks and, (···0.9s) and really (···0.6s) design flaws that happen throughout growth in, in a
house. (···0.6s) And to take them down is not a big deal if they've been left alone, they become
problematic when people have painted over the popcorn to try and cover it up or make 'em
more current.
(···0.8s) And that adds on a lot of extra time and extra money. But it's still worth doing. There's a
couple other things specific To take down. Take down whatever was remaining up there and
either can either paint or put new texture up there, a knockdown ceiling or, or some form of
texture. (···0.6s) And when you're, when you're in that phase, you might actually get some of the
electrical and things done up in the ceiling as well. Yeah, the, the, the whole point of the ceiling
is if it's not in good shape, (···0.6s) then you're gonna need work done to it.
And any work that's being done is going to likely fall to the floor, right? And so you want it done
early in the process so that you've got clean ceilings to work with. Working From the top down.
Uh, framing, if you're changing walls, typically (···0.8s) in the last few years, people love an
open floor plan. So when you're walking through a house, (···0.5s) often you're visualizing
(···0.6s) where there's tight space and where you can expand usually from the kitchen to a, you
know, to a dining room or opening up a living room and a family room that'll involve taking walls
down if they're not structural or load-bearing (···0.9s) and, or going down into the basement.
You may be changing a staircase or widening a staircase, but there's framing involved. So you'll
want to make sure that the framing is done at that point. And then you'll start to lay the different
major systems through the house, if, if it's rough, electrical or plumbing. And plumbing may also,
uh, if we're replacing or repairing a water, a hot water heater, um, that should be done at that
time as well.
Or the heating and ventilation and air conditioning system. Things that would typically be behind
walls that you can get done at that stage before you start sealing things up. Uh, the other thing
to point out here is just when it's time for the building department to do an inspection of any of
that work that's been done, you wanna ensure that the contractor responsible for the work is
present. And I say contractor for the work because it may have been a subcontractor or it may
have been a contractor from a, a specialty area that you were working in.
(···0.6s) So just make sure that the, the specific contractor is present. And that's because if
there are any questions or concerns, or if by chance the, uh, the work done failed, you want that
contractor to know exactly what needs to be done to pass the inspection. And they should be
doing that additional work at no additional cost to you.
'cause it should have been done right the first time. Uh, additionally, uh, in terms of steps that
you would follow if you were doing a new front door, a new front door is typically gonna require
a permit, (···0.9s) and that's going to be framing out a space that goes from, uh, interior or
exterior to interior. So that's gonna happen about this time. If there is the installation of
installation.
Little tongue twister for a installation of installation. Uh, and I think you did that Purpose. I did.
(···1.5s) If you are installing bathtubs or shower pans, and that's if you've done a complete gut
on a bathroom, (···0.6s) these are the, the bigger items, they're the more costly things that are,
are getting done. But it would be at this time, uh, that that groundwork would be set for, for
finishing the bathrooms. (···2.4s) You want me to go?
Go ahead. I can keep going. I'm all right. Sheet rock installation. So this is almost like we're
starting to put the house back together. The visual of the process is so cool because you, you're
literally, you're starting with a house and then you're taking it apart and then you're putting it
back together. And the cool thing is you are not doing it. Somebody else is, but you get to watch
it happening. So here the sheet rock installation is happening. So walls are starting to look like
walls again, and there's spackle and sandpaper and uh, sanding of the spackle and preparing
the walls for paint.
(···0.8s) The painting part is going to happen, hopefully the full interior is something that you've
scheduled unless it didn't need it. But you're gonna ask that the crew is doing a primer coat.
First. You're gonna be asking this when you're doing your scope of work, um, and that they're
doing two coats on the walls. (···0.6s) You're giving specific direction to the finish of the paint on
the interior walls.
You're using a flat finish, unless of course you're ren renewing for a rental grade property, then
you may be using a semi-gloss 'cause it's easier to clean that surface. (···0.6s) The interior
closets, uh, an interior garage space, you're going to use something like a white flat finish. And
the reason you're gonna go with that is because there's less light in those areas and you want
the area to, to pop, you want it to, to be bright.
(···0.8s) And the trim and interior doors are gonna be done with a semi gloss or a high gloss
finish. And ceilings will be done in a flat white ceiling paint. (···0.6s) So those specifications
should have all been mapped out for your contractors well in advance. Who would've known?
There's so many kinds of paint. (···0.7s) There are a lot there Sure are. (···0.6s) Oh, and a note
to that. Um, there are, there are so many variations of white.
Uh, we were reminded of this again because, uh, on one of our jobs, uh, over the last bit, we did
not specify to our contractor the color white that we wanted for the interior closets of the house.
The house is a standard color we use all the time, and (···0.8s) it was a shade of a gray. And he
picked a white that had a yellow tone to it, and it just, (···0.8s) both Ron and I walked into the
house and we went, what was he thinking?
Well, and we Have codes for everything. So it's reminded to us to make sure that those are, Are
provided, Provided again, that we've been doing a lot of, Yeah, this was just one of those cases
where they said, what do, do you want a light color in the closets? And we said yes. And we
weren't specific. And so we were reminded ourselves, assuming be specific. Um, a note here,
the interior paint should be completed before you're installing flooring.
So imagine that visual again, you started with the ceilings and there's junk falling onto the
ground. (···0.6s) And so your floors are looking kind of messy unless they're the floors you want
and you had them protect them from the start. 'cause you're not gonna replace or redo those
floors. And how would you know that in advance? Wouldn't that be a great question to ask
somebody? When you're talking about anybody working in your house, when you are doing the
work, how do you protect the rest of the house? (···0.6s) Because you want the third and fourth
question about when things are falling off ceilings or walls or whatever.
You're dragging equipment in and out and somebody else is either painted or done flooring.
(···0.5s) How is that protected? And I, those are just, they're obvious questions after the fact.
(···0.5s) They're really important to ask ahead of time and prepare For it. And, and that's why
you're in the house. Why you're doing those periodic checks as well, because you will see how
the job is being executed (···0.6s) and you wanna ensure that they're protecting the house. So
the interior paint is gonna be done before flooring is installed, or flooring is refinished.
And that's so that you don't end up with paint on that new floor. Uh, in addition, you're gonna be
installing new and matching hardware for all doors. Now you may be lucky (···0.8s) and the
previous owner may have already done that and they might have updated stuff and that's
awesome. Uh, we were lucky enough to have that on a recent one. More often than not, we'll
find that there's a mix of gold and brush nickel or silver or bronze doorknobs because over time
someone's replaced items, but they never put them all together to match.
Um, we like brush nickel, that's what's working in our market. Know what's working in yours.
(···0.7s) And that means that you're changing not only the doorknob, (···0.7s) but the interior
hinge of the door. 'cause often the door is left a jar and if it is, you can see the hinge and if it
doesn't match, it just doesn't look like a finished product. Annoying. So for a little bit of money,
those little finishings make a significant difference.
And We brought up a couple of times too, (···0.8s) photographing throughout the process.
That's, (···1.1s) we love to do to keep a file of that. So you can, (···0.8s) for a lot of different
reasons going forward. But I take periodic photos of this different staging of where you are from
(···0.7s) the clean out and gut work and what it looked like prior to during and then after it'll
create a nice story that you'll have and be able use for future, uh, future work.
Uh, this is where I get to do all those document files. And Ron is an awesome taking pictures
kind of guy. He goes on site and he'll take a million photographs, but then when I need one, we
always have one. Yeah, which is a great thing. All right, I think we'll stop here and we're gonna
pick up and in the next session with the next several steps, um, our goal is to get you through to
sold on a house. So really this step-by-step process was where do you begin once you get the
paperwork signed and you've bought the house, but all the way to the backend when you're
selling the house.
So we will, uh, see you in the next session and we will pick up there. Thanks. See. (···0.4s)
(···1.2s) Welcome back, everybody. Now we're moving on to step six, and that would be the
punch list (···0.5s) and preparing to sell. All right. Uh, this is, we're so close. We are so close.
We're not there yet, but we are, We keep saying that after each session We are close. Close.
Huh? Isn't that a cool icon? So you're, your contractor is jacked or contractors because they're
done, (···0.9s) they're finished. (···1.0s) And then you have that little conversation that reminds
them that we're not quite done yet.
We're not across the finish line. 'cause a very important step (···0.6s) is right in front of us. And
that's going through the punch list. (···0.8s) So let's take a look at what that means when we
have that conversation and what we're looking for. (···1.9s) Preparing your punch list. It's
(···0.6s) just like when we were preparing to buy the house, walking through and deciding what
we needed on the outside of the inside, (···0.6s) we're doing the same thing (···0.5s) and we're
taking that same scope of work or a detailed list because we wanna make sure that we're
capturing everything that is not quite completed to (···0.5s) the level that we thought it was when
we were, when we've went into this.
I, I will add a thought to that. What's that is, is that (···0.8s) the contractor may have finished
everything on the scope of work, (···0.8s) however, they are alike numb at this point, true to the
work that they're doing in the house. (···0.8s) And it's your job, your opportunity to go in as a
fresh set of eyes because you're not in there every day and (···1.2s) you are there to notice all
of the cool little mistakes and things that aren't working mm-hmm.
That they may not notice. And you're gonna walk us through all of the cool things we might
notice and how we would notice That. We'll give you an overview because it's detailed, it as
detailed as you can get. And this is not to be a pain in the neck. It can, is to be a pain in the
neck because you wanna find whatever flaws or something that's missing right now before your
potential buyer and their inspector finds it.
(···0.5s) It's just the right thing to do. So have your detailed book and pen or pencil and get
ready and start from the beginning. Like curb appeal (···0.8s) from the mailbox to the sidewalk
to the lawn, the front door. Walk the house a couple of times like you did from the beginning.
Start at the roof and the gutters, making sure all the sides are done properly. They're all clean,
and whatever needed to be repaired or updated is done properly. You're looking at the windows
to make sure the trim was put back properly. If the trees were meant to be taken down and
ground down or the fence was put up, whatever the outside jobs were (···0.5s) that you're
checking 'em all off, they were, they're done, they're done properly.
And there's no flaws that you can see (···0.7s) the outside faucets to turn on for sprinklers and
lawn care and stuff. Turn 'em on, (···0.7s) let 'em run for a few minutes. Make sure that all works
properly. And as you're doing that, one of the suggestions I would have is (···0.5s) before you
even pull out that list to make sure that they've done what you've agreed to (···0.6s) is from that
buyer's perspective, from the being fascinated with this cool new house that's gonna be hitting
the market is what do you notice?
Because if something jumps out at you, it's likely something that was detailed in the scope of
work where it may have been something you overlooked. So just don't focus on your scope of
work. Truly have that buyer set of eyes as you walk around and it, you went, oh my gosh, you
know, I never even noticed that piece of siding as a piece of something exposed.
(···0.7s) You're making a note of it. Correct. (···0.5s) So you've done a thorough walkthrough on
the outside. And if it's a detached garage, if there's anything that was done on the outside, lanai
pools, whatever. (···0.6s) Go through it thoroughly. Whatever work was meant to be done. And
make sure whatever wow factor you had on the outside is done and has that wow factor.
(···0.8s) And then start from the beginning and go through the front door. Make sure the front
door is feels great. It opens up. There's no squeaks. (···0.6s) It shuts properly.
All the hinges were done. If the front door was painted, make sure it's painted thoroughly and it
looks great and shiny and it's doing what it's supposed to do. (···0.6s) You walk in whatever
you're gonna start with. Go through every room, (···1.3s) check all the paint, look at the ceiling,
look at the walls, look at the trim. (···0.6s) Make sure that whether the lights are on or off, that
you're not seeing any unfinished areas regarding paint. (···0.7s) Or if there was any texture that
was supposed to be done. Make sure the texture was done on all the ceilings, in all the rooms,
in all the closets.
We've been there before where people have missed things that had shut, you know, small
spaces like closets. Make sure the ceilings were all done properly. (···0.9s) If there were new
high hats that were supposed to be put in, (···0.5s) make sure all the high hats were put in. So
walk through all the rooms, make sure the paint was done. (···0.8s) Then make sure and walk
through all the rooms and turn on if there were water lines. Turn on all the water. (···0.5s)
Doesn't matter if you're in the kitchen, (···0.8s) if you're in with the refrigerator pad, a water line
in the refrigerator.
If it's in a laundry room, any of the bathrooms or vanities. Turn all the water on. (···0.7s) If
there's hot and cold, which there will be. Make sure we turn the hot water on in the shower. The
hot water comes on. There's no surprises. If it's turn the cold water, make sure it's cold water
come out. We've had houses that have been done where those have been switched. So don't
make any assumptions. (···0.8s) Turn it on and see what happens. And Even before you turn it
on, make sure the water's not dripping correct. (···0.6s) Turn it off.
So you wanna turn off it off. You wanna notice that as well. Make sure when you turn it off, the
water goes off. (···0.8s) And then walk around the house again afterwards and make sure that
there's no leaks in any of the areas that had the water. There's nothing running out of a shower.
There's no leakage off the door. There's nothing on any of the vanities in the bathrooms or
underneath the sink in the kitchen. Make sure, or the toilet. Or the toilet. Make sure all those
seals were done properly. The toilet's not still running and there's nothing leaking where you
had the, had the wax seal 'cause it was installed improperly. So make sure all the water is done.
(···0.7s) Whatever you wanna pick. Next, you got all the appliances that were installed. Go
through and turn on all your appliances. (···1.0s) Turn the stove on full blast. Make sure the heat
is getting to the level it's supposed to. Turn on the oven. (···0.8s) Run the microwave, turn the
lights on the microwave, look at the clocks. (···0.6s) Open up and close the refrigerator and
freezer. Make sure they're the proper temperature and that there's a control in there that gets
into that. Make sure the filter was put in the refrigerator. (···0.9s) Make sure that there's no
leaks. Same thing in all the other rooms.
(···0.9s) Use all the mechanicals. Then walk through and turn on the air conditioning. Make sure
you got the air conditioning on. Make sure the vents are running in all the rooms. (···0.8s) And
make sure if you turn the heat on that the heat is running in all the rooms. (···0.9s) Check all the
lights, run around the house like crazy and turn on all the lights if they've got dimmer. It sounds
like A party. It is. Make sure all the lights look the same. That there's not different light wattages,
light bulbs in, in different lights that are showing up. Different lights. (···0.6s) Make sure the fans
all work. Turn, turn the fans on, turn the lights on the fan.
Make sure those are clicking and they're all working properly. And of course, everything that
we're saying you're checking is because this is what you've asked for. If this was a lipstick reno
and you didn't ask for all this, well then of course it's not done. So you're, you're looking with
that set of eyes that says, I'm, I'm looking for this house to be dynamite. That we've done a
great job. And it all goes back to the expectations that we set from the be set from the
beginning. Yeah. So cabinets are another big one.
They're a pain in the neck. You spend a lot of time and money. You're either refurbishing 'em,
cleaning 'em up or putting in new, (···0.5s) if they were supposed to be slide, if they're supposed
to be gravity, feed, whatever they're supposed to be. Open 'em all up, all the drawers and all the
doors and shut 'em. Make sure they're working properly. Including things like toilet seats, if
that's supposed to be a slow feed or, or gravity feed. Make sure that's working properly. (···0.7s)
What else (···0.7s) you go through. Lights, the electrical, the heating, the plumbing, running
Water plug, plug something in each of the outlets and make sure that the outlets are working.
That, that is important as well. Open Up all the windows. Uh, I open up all the windows. Make
sure they open up properly. They shut properly and secure and that you can lock them. (···0.7s)
Do it from the screen and the glass. (···0.5s) Make sure there's no chips in the walls. Make sure
there's no chips in the glass. If you put stone for a nice trimming in the landscaping around the
property. And occasionally the land, the the lawn, you know, the, the lawn guy who's cutting the
lawn kicked up a stone and went through a window last week that no one saw. (···0.6s) Make
sure you're looking for things like that too.
(···0.6s) So make sure you're looking in the trim with a, with a, if you have a sliding glass door or
windows that there's no dirt in there. And if there is, that'll get handled in the cleaning stuff. I
know. But notice it. Make sure you take notes, you know how to follow up on that. And then go
through and if there's basements or attics or any room, go through (···0.5s) and see if there's
any funky smells. (···1.1s) If there was water left, if there was some cleaner left, if there was
something left that shouldn't have been there. And you notice the smell that wasn't there before,
(···1.2s) be diligent in finding out what it is.
If there was the animal that crawled up in the attic and died or somewhere in the crawl space or
in the basement, make sure it's gets addressed because behind you, you're gonna have an
excited buyer quickly and they're gonna have an inspector quickly and they're gonna look for the
same things. Just make sure the paint is done, the waters work, all the mechanics work, and
you're really excited about this stuff. And if not, you're not running around the house screaming.
You're taking copious notes and then you're sitting down your contractor.
(···0.5s) Yeah. Well, and we actually, besides sitting down with the contractor, what we're
hoping to do is actually meet the contractor at the house after we've put together our full punch
list so that we can walk the contractor through what needs to be done. That way when we're
pointing out that there's a wall that we've marked that needs to be redone and touched up, that
they're seeing exactly what we're seeing that we can say, there it is. I Don't think I mentioned
that. But the proper way to mark any, any (···0.7s) item that needs to be addressed.
(···0.9s) Use that blue painter tape. If there's paint there, you know, painting areas that were
missed, put blue tape on it. Don't try and put with a pencil or take a, just take a note, put a piece
of big blue tape on it. It'll help for a visual. We'll even do that on, on different items through the
house is just mark with that blue tape because it does come off easily and it doesn't damage the
product and Stands out. So once the punch list is done, meaning the, the contractor got the list,
they nodded and said yes to the list, and then they did the list.
Um, you are gonna do another walkthrough. Uh, when you give them the punch list, don't give
them your only copy. 'cause you're gonna wanna have your own copy to walk back through the
house with and to verify that everything's done. The contractor should be very excited to let you
know that they have finished all of those last details on the punch list. Uh, so this is, uh, this for
them is getting them pretty close to the finish line.
Uh, the last thing that you wanna ensure that they have finalized on their end is if required that
the certificate of occupancy has been issued, um, at a minimum that it's been ordered and that it
is in process, in progress. Um, but you want that and need that, uh, if it's required in the city that
you're working in, in order to sell your home and, and have someone actually, uh, live in the
house. So that's really important. Um, you'll have your contractor now sign the final and
unconditional waiver of lien.
(···0.6s) And as a reminder, this is what ensures that they cannot put a lien on the property that
would prevent you from selling. Um, you don't want them to file a a claim against the property.
That is, that is not good. They're entitled. And again, it's their protection. So they'll put a lien on
a property and make sure that they're gonna do the work that we all agreed to, and they're
gonna get paid what we agreed to, plus or minus, (···0.7s) and that they actually get paid.
And if they don't, there's a cloud on the title that'll help prevent you from selling the product,
selling the house until they get paid. Well, it makes perfect sense that when we walk through
and we all agreed to it, everything that got done properly, now that they sign it and we hand
over their final payment. So we both exchanged at the same time. It's clean, it's proper, it's
legal, and it's the right thing to do. So now they're getting paid. So however you're making that
final payment to them, they've signed the document, you're handing them a check and you're
going, woo, we're now we're really close, but we're still not done.
(···1.1s) There's more. Oh my God. Oh, there's always more. Now we gotta get ready to sell.
Um, you you, you take this one over, You know, you do all that work and you're, (···0.6s) you're
excited about it. You're jacked about it. Don't skip the cleaning part. (···1.1s) Don't skip it. I'm
telling you, have that in your budget. So it's not a problem. Find the people that clean and know
how to clean a house from start to finish, from top to bottom, from garage to attic.
Everything. Make sure that it's cleaned and picked up. Not just picked up and vacuumed, but
cleaned (···0.8s)professionally, cleaned clean, spotless over, cleaned in my humble opinion.
The last thing you, you get excited about, you've opened up floor space. You got the smoking
hot kitchen, the master bedroom and bathroom look great 'cause those are the two places that
they're gonna run to and get excited about. But there's sawdust in every drawer you open up.
'cause nobody open up the drawer to clean those out. There's if, again, if you've rehabbed the
house or been in a house that's done anything on drywall and sanding or flooring, there's dust
falling all the time. Get it cleaned. There's fingerprints on all the windows. Mm-hmm. There may
be paint on all the windows that didn't get scraped off in certain areas. (···0.9s) There's dirt in all
those little runners in the windows. There's dirt and black stuff. (···0.6s) And those sliders from
the grease and dirt and grind. Get it all out, clean everything up, make sure the sinks and the
toilets and everything look great.
They're spotless. (···0.7s) Get people excited to wanna walk through the house and say, there
is no stone left unturned. These people, they crushed it. Right? Because when you start to see
things unfinished, 'cause you didn't go through with a punch list, stuff is dirty, things are laying
around stuff in the refrigerator, you're gonna walk through and say, what else did they miss?
(···0.5s) All right, can you tell that Ron gets really excited about the cleaning? It's An easy part
that you don't have to do. Hire somebody to do it and make sure they got it nailed. All right. Get
excited about the product. Excellent. Now the house is sparkling clean, but it's vacant.
(···0.7s) And we're gonna talk about why you should invest in staging. Uh, Do we have, do we
have an expert stager in the team? I would say that you're the expert cleaner and I am the
expert stager. (···0.6s) So staging a home, the reasons that you wanna do it is it's going to
enable you to sell the house faster and for more money on average than a vacant house. And
there's some obvious reasons why that would happen.
Um, buyers assess if they like a home and they do that in seconds. Yep. (···0.8s) So what does
that look like? Um, if I'm a buyer and I'm looking at homes online, I'm gonna quickly look at the
photographs and say yes or no. (···0.7s) If I'm a buyer and I walk into a house, my experience
as soon as I walk, you know, as soon as I drive up to that house. But as soon as I step my foot
in that front door is (···0.6s) I will in seconds make a decision. Is this something in my
consideration set or no?
And what we want to do is masterfully appeal to the buyer's, emotions. (···0.8s) Buyers will
spend a lot more time in a staged home than they will a vacant home. So imagine you're doing
the walkthrough of a house, not you, your buyer. (···0.5s) And there's nothing in it. There's less
for them to take in. There's less time for them to be there. (···0.8s) If you have it staged, great.
Well, they're taking in the whole experience of the house, and they may be noticing furniture or
things in the house that they're liking.
And even though that has nothing to do with the buy of the house, it has everything to do with
their experience and their excitement for your home. Um, uh, we liken it to, uh, traffic on a
website. Right? So if you're do, uh, if you, if you spend any time on a website, and if you are,
uh, a human being in today's world, you probably do, (···0.7s) then you know that one of the
goals of websites is to keep you on a website.
Well, we want to keep you in the house. The, the more time that you spend in the house, the
more attached you're gonna get to the house and the more connected you're gonna feel.
(···1.1s) 90% of buyers are unable to visualize a home's potential without furniture in it. Sounds
crazy. It sounds crazy, it does sound crazy, but they just can't see it. They, they don't have that
creative lens to take a blank palette and figure out what it could look like if it was their own.
(···0.8s) And so that furniture is gonna help them to visualize how to bring the house together
and how to make it their own home. Um, the other important detail is that staging will deemphasize
a focus on any imperfections in the house. And that could be an imperfection in the
work done on the house, or it could be an imperfection in the house just as it is something that
you couldn't do anything about.
(···0.8s) And I think, uh, one of our properties in the villages is probably a good example of that.
Uh, we had purchased a home (···0.6s) and it had a lanai in the back that was very close to a
neighboring house. Lanai, they call it kissing lanais. And it's a normal thing in that particular
community. But a, (···0.7s) a percentage of the homes are like that. And for many buyers, that's
not an attractive feature of the House.
And, and again, perspective, it may be 20 or 30 feet between Lanais, there's a little garden area
and stuff. And it's not just, that wasn't the exception. As Jean said, there's a streets of those. But
if somebody's walking through from another, another part of the country and is not used to that,
(···0.9s) It could be a deterrent. It could be a deterrent. But there's ways to be creative and
make that less of a deterrent. Right? And so if we wanna de-emphasize something that's not a
selling feature, well, the way to be unsuccessful would be don't stage.
So someone walks in the front door of this particular home and the first thing they see are these
grand slider doors out to a lanai that was beautiful. And right behind it is the neighbor's house.
(···0.6s) How do you take the emphasis off of that and put the emphasis on the beautiful
remodel job that was done in the house? Well, what we did is we staged. So people walked in
and they were drawn into the kitchen. They were drawn into the living room. They were drawn to
the big screen television or the dining room table that was set for a party with friends (···0.7s)
and the lanai with patio furniture, with a magazine that would've been for someone who was
enjoying a leisurely afternoon (···0.6s) and some palm trees of plastic.
Yep. Which created kind of a buffer. Yep. And so it creates a whole different experience. And in
that case (···0.6s) took the emphasis off of the lanai being close to the neighbor's lanai and
instead brought the experience back into the home and as an emotional home experience.
(···1.6s) What else? (···0.6s) Rooms to stage. You don't, you don't have to stage the whole
house. So that's good news. So where do you wanna say, I think We even ranked this, we
pulled a bunch of data to confirm what houses, what part of the house gets staged the most.
(···0.6s) And in particular order it was this, uh, living room was the highest. Then the kitchen, the
master bedroom, the dining room, finished basement, (···0.8s) those were all in order, but they
all get staged heavily above 70%.
And I think the living room was over 90%. So it's staged heavily by design. It's where you're
gonna have people come in and see the space that you just created. Like we talked about an
open floor plan or particular section of the house that you redid perfectly (···0.5s) and you had a
thought in mind accentuate that, that thought and put whatever unit meant to accentuate that in
that particular room on a particular layout where the television is supposed to go or the cool
couch or things of that nature. Stage it and, uh, give people that experience And, and know that
it doesn't, we're not talking about fancy, fancy, um, there are so many different ways that you
can do it.
And we spoke earlier, uh, in this, uh, smart rehabbing class about, uh, some of the resources
like Pinterest and, and you can go there and get ideas about how to pull a room together. And
with some simple stuff you can do the staging or you can hire a company to do it. Yep. Um, the
other addition to this list in terms of rooms to stage is if you have a funky room, meaning it
would be incredibly hard for a buyer to know how a space would be used.
You may have the thought that, gosh, this would be a perfect office or this would be a perfect
sitting area with a reading light and an awesome chair. (···0.6s) If you have that vision, but it's
not clearly spelled out for the buyer, they may not be able to see that. Right. And so that would
be an additional area that you would wanna stage to create that special space. (···2.0s) There is
real staging and there is not so real virtual staging (···1.0s) and both are better than no staging.
Correct? Correct. So the real staging pros are that this is what most consumers are most
familiar with, (···0.5s) and it does create a real experience. So it's not only one that someone
would see in the photographs that you share of your listing of your home, but it's also the
experience that the consumer would have and the buyer would have when they come to your
house and walk through it.
So it's gonna match online and in person, and it's gonna feel real. (···0.8s) The cons to real
staging are that it can have a high cost. Um, if you're getting into this business and you plan to
do multiple homes, you'll either wanna negotiate a deal with a staging company or even
consider having some of your own staging materials that you store and can reuse from house to
house.
Um, and that would help you manage the cost of that. Um, if you're using a staging company,
there are potentially long wait times depending on where the materials are being used, where
those staging supplies are being used. Um, there is this idea of expectation versus reality. And I
I liken that to the, the consumer's experience of walking into a staged home (···0.7s) and having
the expectation that that's what they're getting.
(···0.6s) And then when they come for that final walkthrough and all that staging stuff is out, and
then it's the reality of, oh, right, I'm, I'm getting an empty house that I'm gonna have to do on my
own. And so I think there's that expectation or reality and, uh, lack of variety. Uh, the staging
companies are going to have less, um, inventory of options. You know, they're gonna do what's
gonna be most efficient. (···0.8s) And if you're doing your own staging and you've got a, uh, a
small storage, uh, area, you're not gonna have 10 or 15 couches likely to pick from.
You're gonna have a, a set staple group of them. So a a little bit of, uh, limitation on the variety
(···0.8s) virtual staging, the pros, time efficiency. It's, you know, imagery is being dropped into
your photographs and creating rooms that look like they're put together with furniture. (···0.8s)
It's affordable, more affordable than real, uh, than real staging is.
(···0.5s) You've got this variety of design and different formats available. So the variety of
design (···0.6s) is, imagine that they put a living room in and you don't like it and you say
change it. It's really easy to do. If (···0.6s) a stager comes and decorates a room and they've
brought a moving truck with it, that equipment and you don't like it, there's a lot more involved in
changing that out. (···0.7s) And so I'll say the technology has changed, like everything else, the
technology has changed so much in the last five or six years (···0.7s) and how they can make
things look so incredibly close to reality.
And you can drop, you can literally drop a pool table in front of a fireplace and make it look
incredible. (···2.1s)And I think you can shop from room to room with these virtual places and
come up with your own designs that make a lot of sense. And they're, and they match both what
you're seeing on the computer screen or on your phone. (···0.6s) They make it very exciting.
Yeah, it's, it's neat stuff. Now, I don't use it. So the, the neat virtual staging we tend to play in the
old school world, I prefer for the consumer to have a real experience. So the, the cons to the
virtual staging are that it can give a false impression. Um, it can hide flaws in the house because
it's virtual, because they can make it what they want. Um, as a seller, uh, there are requirements
about what you're sharing with the consumer and that you need to flag that you have virtually
stage the home and show them what it looks like for real.
Versus with that virtual staging On each of the, each of the virtual staging rooms have to show
you, Um, the buyer when they show up at the house, if they've looked at virtual stage photos
and now they show up and it's empty, that's a different experience. And depending on the
savviness of the buyer, if they believed that the photos were real, and now they come in and
they see a vacant house, well that might be a flag to them that, well, this must be someone that
needs to sell really quick.
They've moved all of their stuff out already. And that's interesting in terms of the impact that it
can have. (···0.8s) So we, we tend to, to be big on creating a real experience for the buyer so
that when they walk into the house, that it is matching the experience that they're seeing online.

And that's a personal choice. But again, if your choice is real staging, virtual staging or no
staging, go for it.
Pick a staging (···1.1s) is our, is our suggestion. Uh, here's the difference of, of just a, a master
bedroom. Uh, the lower left hand box shows with no staging. So someone walks in and they've
gotta envision what that luxurious bedroom might look like. (···0.6s) And then a stage master
bedroom where it just has an incredibly different feel. It, it feels luxurious. And, and that's what a
seller would hope to create for their buyer. A lot of Character, (···2.4s) We're all about that
emotional experience.
And so creating a positive emotional sensory experience is, (···0.8s) it's amazing. (···1.3s) You
wanna start from the very moment that that person drives up to your house. So maintain the
landscaping. Don't let the new beds of mulch fill up with weeds and not have them tend to two.
'cause you get lazy in the process thinking that you're at the finish line. Keep it looking sharp,
(···0.5s) have a welcome sign when they come to the door and they feel that, oh my gosh, isn't
this cool?
And, and don't have it be a piece of junk, have it be something that's nice so that when they
walk up, it feels like it's first class (···0.7s) booties at the door when they come into the house
that just says, please take off your shoes and provide the booties. Well now they're like, wow,
these are people that really have taken care of this home and they don't want it messed up.
That's the kind of home I wanna live in. (···0.7s) You can have fresh baked cookies, herbs, or a
fresh scent if someone's running an open house.
These are all some of the things that they might do to create a sensory experience, uh, playing
calm music. (···0.5s) I love the idea of positive messages in the house. So you'll see in any of
the staged homes that we do that we'll have cute towels in the bathrooms that have a positive
message on them. We'll have little things in the kitchen or, uh, just in various places without
overdoing it. But that the subliminal messaging (···0.6s) is this is home, (···0.6s) that it's a great
day, that this is the best day ever.
That life is gonna be great if this home was your home, (···0.8s) you wanna remove anything
personal Now that's just a given. So, and I I'm saying remove now, it's most likely that this
house is empty and you're putting stuff in it. (···0.8s) The removal is an indication. Don't put it if
you have, you know, if you're thinking, well, I wanna stage and I wanna put personal stuff in the
home, don't we?
We would never put our picture in a house. (···1.3s) We want someone else to picture
themselves in the house. So personalized items don't work well. Um, and I, I like to include
personal helpful information, meaning a flyer with some stuff about the neighborhood or things
that we love to do in the area so that again, they get attached not only to the home, but the
area. And they are excited to potentially live there.
Photography, don't, you know, you, you've worked your tail off (···0.8s) this whole time (···0.5s)
to get this thing on the market (···0.6s) and show it the best possible way to get the highest and
best offer as quick as possible. You stage everything right. (···0.7s) Don't cut corners now,
(···0.5s) get a professional photographer, have it done right. They are so skilled. They have the
most current equipment. They have drones. They know how to bleed things in. (···1.0s) They'll
take the proper pictures to accentuate every room in the house that you need to do.
So it shows up properly on every type of app from your computer to your phone and so on and
so forth. Accentuate your house and hire the best. They have the right lighting and they know
the angles that are gonna show off the space. And so even a small room can look big. So
important. Um, a a dark room can look bright and those things make a huge, huge difference.
And the other point is just that your consumer in today's world is shopping online first.
And so their first introduction, likely to your home is going to be through pictures and through
video. And so you want that experience to be amazing so that they wanna take the time to come
see your home. (···1.6s) This is just an example, Hey, that happens to me on my phone on the
left (···0.6s) To, uh, to wrap us up on this particular, uh, step, the punch list in preparing to sell.
And this is the difference. Uh, this is the same exact kitchen, the left image and not a bad
picture.
We didn't wanna put up one that was horrific. We've seen them where someone's photographed
their bathroom and they're showing up in the mirror. You know, or you, Ron loves to show me
his hilarious pictures. They'll be like, look, they're, they're cat's up. Or their, their dog is all the
time in the picture all the time. Their dirty laundry's on the floor. They're not helping themselves.
Hap happens all the time is for sure. But this is an example of an unprofessional photo, meaning
we took it (···0.6s) and a professional photo where we had the photographer in that's got the
right lighting and equipment and does the job the way it should be done.
Very Different feel. Makes for a great selling experience And shows up so much better on all the
apps. Yeah, Big time. All right, well that wraps up the punch list and preparing to sell the house.
(···0.6s) The last and final segment is going to be about getting it sold. Oh. So close. And so I
can feel it so close. I think we're gonna get to the end of the next one. We will see you next
time. (···0.5s)
(···0.9s) Welcome back, everybody. We're getting ready for step number seven, getting to close,
If you can believe it. We are working on the last step in smart rehabbing, so we have some
important information to share and, uh, hopefully your house is ready to put on the market. And
what do they wanna do first? (···1.4s) Well, we wanna make sure that, again, I don't know how
many weeks we've taken to do this. Maybe a few weeks, maybe a couple of months. But we
wanna make sure that, And, and when he says do this, he means you doing your rehab.
Correct? Not, not us doing the class, it's how long has it taken to get your house done This
project to get from re rehab, to, to buy it, to then sell it. I wanna make sure that the comps are
current, so I would absolutely make sure I had the most current sold comps available, because I
wanna make sure that that price we started with the a r v, the after repair value is current.
(···0.8s) Yeah. And sometimes it changes, and typically during a renovation, if it is a longer
renovation, we are aware of changes in the market, (···0.7s) but we don't wanna be married to
the number.
Um, sometimes being married to the number would have us underprice it on the market if things
were moving more quickly and we could get more for it. (···0.5s) And sometimes being married
to the number would have us put it on the market for too much, and then we would sit and go
through the pain of not selling quickly. And, you know, again, that's why it's so important to have
the margins and everything you do from what it could sell for to what it you're gonna rehab it for,
and the length of time for holding costs and borrowed funds.
You always wanna have a little extra cushion in there because things aren't always gonna be
perfect. And, and this will allow you to have that Flexibility And still come out on top. Yeah,
Exactly. Um, a couple of other things. So let's assume, assume you say never, that they never
go perfect. Never. I think, uh, maybe once in a blue moon we'll say, wow, that went really close
to perfect, (···1.0s) but perfect.
I, I would say, don't expect perfect. Um, but that's what keeps it exciting. And you're always
learning in the business. Um, assume that you've got your a r V now and you are putting it on
the market for the right price. (···0.6s) The next really important thing is not to ignore your
property. You are not done yet. You still own this property and you need to sell it. And so you
want every potential buyer to have the most amazing experience when they come up to and
drive up to your home.
Remember the curb appeal, right? And don't, so don't let it get tired looking or dated or that we
forgot about it. Make sure you're trimming, pulling weeds and it looks spank and clean. And the
pa if, if a paper's being delivered, anything that a driveway's picked up, you don't wanna look,
make it look like it's a vacant property. Why would there be a paper being delivered If how
people come by with articles and stuff, stuff up. You don't want things filling up.
It looks like it's been sitting there collecting dust. Get Rid of it. Fair, fair enough. All right. So
maintain the property is our second point so that people have a, a great experience. And then
the third point is to hire a top selling agent. Now, when started this process, we said go out there
and get an agent that can work with you on identifying the right property. It might be the same
agent, but I would say it's highly probable that the top selling agent isn't the one that was looking
for investment properties for you.
The top selling agent is probably focused on selling really nice properties and selling a whole
bunch of 'em. Correct. To make the big bucks. So hire someone who's really good at selling
properties because they'll have what available. They'll Have a buyer's list available, they'll have
a team available. They've done 40 or 50 deals ready, listings, and sold. So you've got a history
of somebody can get it done. They market properly. They, they do open houses properly, they
have great team.
It's noticeably different. Yeah. And, and not only do they do all that upfront stuff that gets you
exposure, but they, if they're a top selling agent, they likely have the experience and knowledge
to hold a deal together. I can't tell you the number of times that as you're in the deal, you're
under a contract and things come up that the deal could fall apart. But if you have a really good
agent, they know what needs to be done to make the, the transition, the sale of the property,
easy for the buyers and easier for you.
And so I, I just, I think it's, it's definitely worthwhile. Yep. (···1.2s) All right. What else do you
need to know? Uh, you need to know that (···0.7s) if you're not getting showings for your
property, it's likely the price. Um, and it's not because you priced it too low, (···1.4s) it's because
you have priced it too high. And when we see this happen most often, it's when, and, and I'm
not talking about the general consumer market.
I'm talking about the investor market is when someone has bought a house, they've renovated it
(···0.6s) and they've spent too much, and now they're trying to get that money back. And so
they've just attached it to the price because they wanna make sure that they get their money
back. And unfortunately, that scenario plays itself out with a house that sits on the market. And
every day that house is on the market is costing that investor more money.
So know that if you're not getting showings, it's likely the price. Um, the other thing that it could
be, but not if you follow the instructions here, is you have lousy pictures. (···0.5s) And so the
consumer's not having a good experience when they see the house. You're not getting the
visibility that you need for the house. Um, but again, if you follow the steps up to this point, I
think the, the biggest indicator of not getting showings is gonna be it's not priced correctly. What
Happens if you're getting a lot of traffic?
You, you notice on your site you're getting a lot of hits, you're getting a lot of saves. People are,
agents are showing the property a lot, but nothing's happened. Uh, I mean and no offer.
Correct. Bummer. It (···0.7s) happens. Yeah. It does happen. And, and when that happens, it
could be that there's an issue with the property and you'll likely know that based on feedback.
And again, a good agent is going to be giving you that feedback. Yeah. So that you know what
concerns have been raised.
The other piece that it could be is, again, attached to price, right? Uh, depending on the market
that you're in. It's interesting. It seems to vary in markets. We have been in places where it is,
it's just a given that people are gonna negotiate, uh, that they're gonna throw out an offer and
they expect you to come back with a counter and you're gonna play that dance. It's, it's a game.
It's a dance. There are other markets where there is less of a dance or culturally that's not how
they play. And so if your house is not priced at the price someone is interested in paying, they
just walk away.
They might love the property and, and just 'cause it's not priced right. They don't offer. And I
would, and I would also go back to the things we try and avoid. (···0.8s) If you kind of relax on
the neighborhood, (···1.0s) thinking it might be okay, and then you're having your open house
and people are coming through all the time and the neighbor has those barking dogs, there may
be something just annoying enough or somebody says, I (···0.6s) don't know, it's not worth it.
And if you thought that, if you thought maybe that would kind of go away or wouldn't have an
effect, sometimes it'll absolutely have an effect. It has nothing to do with price. It has to do with
annoying neighbors. It could, yeah. And also we talk about planning in virtually every slide.
(···0.5s) At some point you're gonna have this discussion before this even happens about if we
have a certain price, and it's not selling, if we're having showings and it's, we're not getting
offers, we're gonna do these two things quickly within two weeks. So there's not a lot of
downtime because we're gonna react to whatever it is on emotional and have a game plan.
Mm-hmm. (···1.1s) Right. Um, one of the things, uh, just in terms of feedback is some of the
stuff is fixable. And so an example, uh, would be when we had furniture staged in a way that
someone couldn't visualize where their TV was gonna be, right? Well, we staged in a certain
way because the pictures were gonna come out dynamite. And they did. And it was generating
traffic. The feedback when someone walked into the house was, I love it.
And where am I gonna put my tv? (···0.5s) So we went into the house based on that feedback
and simply rearranged the furniture inside the house, in the living room. We put a television
stand in the staging so that someone could easily see where the TV went. And presto, that
problem was fixed and the offer came in. Right. It, it's kind of silly sometimes what will hold
someone back? So we wanna make sure that those simple things get addressed.
If it's a big thing that we can't address, well (···0.7s) then, uh, it's probably gonna come back to
price. (···0.6s) Yep. (···0.6s) All right. What else do you need to know? Uh, well, we've (···0.6s)
discussed so far about listing your property with a top selling agent. Now let's just address why
we do that. And then knowing that some of you are planning to sell it on your own, or maybe
you got, uh, maybe just based on having that coming soon sign, you already have contracted,
uh, this section is obviously assuming you still need to get the property sold.
(···0.9s) We choose to work with an agent because we always look at the highest and best use
of our time. (···0.9s) And we feel that our time is better spent going out and finding the next deal
than it is (···0.6s) getting the marketing up and running, running open houses, ensuring that the
contracts follow themselves through and doing all of the legwork that's involved in selling the
property.
(···0.8s) Our properties in some cases are 45 minutes to an hour away from us. And so the idea
of having to travel to show and then travel back, it's a lot of time that it would take on our end.
Um, so the other piece for us is just staying at arm's length from the transaction. So our
preference is not to be the buyer, renovator and seller, so that if there were an issue, um, with
the buyer and us, that we have an agent in the middle of that transaction.
So those are just personal choices that we make. Now if you plan to sell on your own, then
there are some steps involved, uh, in that process. And you're gonna do the same thing. You're
gonna make sure that they've got the price right. Right. And that might give you a little more
wiggle room on the price because now you don't have the listing agent's commission fee.
So you may say, well, well, that's a plus for me because I'm gonna save myself that money. Um,
if you're planning to sell on your own, you're gonna wanna make sure that that property gets
listed on resources like Zillow (···0.6s) on for sale by owner (···0.7s) on Craigslist and social
media sources. (···0.9s) You even may pay a flat fee to get listed right. On the MLSs, right?
Yeah. And so there, there are all kinds of things out there.
You're gonna wanna explore your options, but you could even get on the m l s, but then all the
backend work is gonna be yours. It's gonna direct it to you. (···0.9s) Now, you need to be
prepared. You might say, well, I'm doing it on my own to waive all commissions. I don't wanna
pay an agent. (···0.9s) The reality is, it is highly probable that you may have a buyer's agent
contact you and want to show your property. And guess what? They're not gonna bother if
you're not willing to compensate them.
'cause it's work for them. (···0.6s) And so if, if we were to sell on our own and, and we have
done one or two on our own, Just it happens. If people to come and soon sign up, people are
gonna walk in. Yeah. And you're gonna have conversations so it can happen. Yeah. Yeah. And,
and, and obviously when you're renovating, you're talking about what you're doing. And if we're
talking with an agent and they happen to have a buyer and it's a perfect match, well, things
happen and it's great. Um, but be prepared in your budgeting that you are going to pay a
(···0.5s) buyer's agent.
Even if you're hosting your own open house. (···0.7s) A buyer may walk in with their agent. An
agent may walk in, well, they're, they're likely to walk in 'cause they're gonna try and get the
listing Guaranteed. You're gonna, they're Gonna call you a lot too. You get pounded. Um, and
that's gonna be our choice. Uh, we would strongly encourage you to be willing to work with a
buyer's agent and to compensate them for bringing you a buyer.
Can I just remind us that we've already calculated all this in our number? Yeah. Because we
know our numbers. Well, you guys, (···0.7s) and when you took an A R V and then times that by
the rule of 70%, (···1.0s) that 30% cushion (···0.7s) had your 20 plus or minus percentage for
profit and 10% for closing. So that was 6% already calculated in for, for both buying and selling
agents and two or 3% for your legal fees and title and things of that nature.
So the, that can account for that 10% buffer is already factored in when you bought and when
you bought the product and what you think you're gonna sell it for, The pain is if you've gone
over budget, right? And now you're trying to make up room. And unfortunately, if, you know, we
think if we play that out, if you've gone over budget and now you're trying to save money, and
you say, well, now I'm not gonna list with a top agent. I'm gonna try and do it on my own.
(···0.8s) It almost spirals out of control because all of these things are not according to the plan,
which is why we start with a plan.
Um, all right. So let's assume that you are doing it, selling it yourself. You're gonna spread the
word at your local ria. We're hoping that you've joined your ria. That is your real estate
investment association. (···0.5s) Create a fact sheet about the property. Do a flyer offer an
incentive to the members at the Rhea and the agents at the r if they bring a buyer (···0.8s) and
love this idea about doing a neighborhood social invite, the neighbors in the neighborhood.
'cause are they curious? Very curious. They're dying to get in. They're nosy neighbors and they
wanna know what's been happening at that house. Um, I love the, the theme of one of these,
uh, neighbor parties is like the pick your neighbor party. (···0.7s) And really what you wanna do
is invite the neighbors in, have them say, wow, this house looks amazing. And I know someone
that I would love to have as a neighbor. It's my best friend.
It's my sister-in-law. It's my brother-in-law. It's my sister, it's my mom, whoever it is, (···0.8s) that
they actually want them to live near them. (···0.6s) And they wanna pick them as a neighbor. So
wouldn't that be great? At the very least, you're getting to know the community. There's (···0.8s)
something really cool about when you sell a home and somebody feels like they're being
welcomed into the community as opposed to somebody, they're just totally avoiding. So by
inviting neighbors over having conversations with 'em, getting to see the property that you've
just enhanced for their neighborhood as well, because it's gonna drive up prices too for them for
value.
It's a really good step. The other thing that is awesome in that is that they have their eyes on the
house for you because they know you. When, you know, we've, we had an ins in an interesting
thing happen recently. The house was completely done. And so the contractors were no longer
showing up at the house every day. 'cause that's our set of eyes when we're, we're having a
project done. (···0.8s) And the neighbor reached out and said, Hey, your garage door's halfway
open.
I'm guessing that's not supposed to be like that. Well, obviously, I mean, not obviously. Or
maybe obviously someone in the neighborhood. Their, uh, garage door opener was set to the
same channel as the garage door on our home. And so based on the time that they hit it, they,
they caught our, our garage door. And so the neighbor willingly went over and, you know, we
walked them through and they were able to close the garage door for us. So knowing the
neighbors is really important.
It's helpful. (···1.0s) All right. What else? (···1.2s) Ooh, Don't get greedy, dude. Do not get
greedy. It's, (···1.5s) it's easy to do. (···1.2s) Fight against it. (···0.8s) Do the right thing. (···0.9s)
Find out what's selling, (···1.0s) price it below that and start negotiating when offers come in.
And when you say price it below that, you can price it at or slightly below. We're not saying
throw the money out for sure. We want you to get as much as you can.
That greed comes in when you've got an offer and that offer aligns well with you're making a
profit. You feel good about the profit. And you're like, yeah, but I could probably get more.
(···1.0s) And you know, that first offer offer is often the best offer. And you may be kicking
yourself a month from then, uh, saying, gosh, you know, I, I wish we had taken that offer. Um,
and so I just, you know, we've been on the other side of it where we have offered on a property
and our offer got rejected.
(···0.5s) And then you watch that property sit and sit and sit. And it's just interesting 'cause now
I don't have to offer as much because the property has been sitting. So you don't wanna be that
guy or a gal that has the properties sitting. 'cause you got a little too greedy. My point about the
price is that when you set the price originally, then re (···1.1s) revalidated that price. When
you're getting ready to go on the market, it had that cushion for the margin that you said was
most important to you.
So you're close to that margin that you set as acceptable. (···0.6s) Make sure you're holding to
that when offers start coming in. Yeah, that's the greed part. All right. Oh, maybe we have
different greedy. (···2.1s) That's your greed part. (···1.4s) So just don't be greedy. I guess that's
the bottom line. Um, you want this pro that you, you want the house under contract early, like
fast. Uh, time is money. And I think we often forget that time is money.
Here's an interesting calculation to do. (···0.8s) You wanna know what it costs you per day to
hold that property. (···0.5s) Now the per day cost is gonna come in when you total up, what are
your utilities each month? What are any of the fees? If there was an h o a fee or something like
that attached to the property, what are the taxes that you pay on the property? What's the
insurance that you pay on the property? When do you have to reinvest in that insurance policy?
And is there a flat fee that you're gonna have to pay again if you reinvest in that insurance
policy? Um, if you borrowed money, woo. Exactly. If you borrowed money, how much are you
paying on that money? And so know what it costs you for each day that you are holding the
property. 'cause that will take you right back to don't get greedy. If you have an offer that's a
good offer, and you've got, let's say you have a cash buyer, they can close quickly for you
(···1.0s) and (···0.6s) it's an assured sale.
(···1.0s) And you, you're thinking, well, you know, I, I wanna squeeze a little bit more out. And
you're not calculating what the cost is if you had to hold it for another 30 days, another 60 days.
So just know what those numbers are. Velocity of money. Yeah. If you can get that money back
and turn it over again and again, three more times before the end of the year, it's a lot more
effective than concern about the other piece. Okay? Uh, request the highest and best offer.
(···0.6s) And again, this is, uh, easy to do if you have an agent working with you, that top agent
is probably already gonna have this factored in to their equation of how they do negotiating. But
the, the idea is that if you have an offer (···0.7s) or if you have multiple offers that you wanna
request that anyone that's interested as a potential buyer is giving you their highest and best so
that you can review and evaluate all offers at the highest price.
All right. (···1.0s) Let's see what else. (···1.3s) These are just reminders. We've covered this
stuff. So now the assumption is you are under contract. You, you evaluated the offers, you got
the offer, you evaluated the offer, and now you're under contract. Uh, couple of things just to
remind you of. (···0.8s) That buyer is likely to do a home inspection. They might waive it. Uh, but
if they do one, have your contractor or handyman present at the inspection.
Um, if the repairs are requested, and typically there's gonna be something, then you can either
negotiate and agree to do some of the repairs or you could agree to do all of the repairs
requested. Um, you could offer a repair credit (···0.7s) or you could offer to (···0.7s) do some
and do a home warranty. Or you could just offer to do a home warranty.
Um, they may have requested a home warranty anyway. So you've gotta look at the full offer,
(···0.6s) know what you're agreeing to, (···0.7s) and then when they do the home inspection, it
would be very atypical for someone to get that 40 plus page home inspection report and ask you
to do all of it. 'cause there's usually lots of little, lots of little silly things. And hopefully you've
avoided most of that, uh, based on your reno and having addressed it. (···1.0s) However, um, if
they are nickel and dimming over a little stuff that's, that's negotiable for you, usually a buyer will
go to that summary page, which are the items that are most important, uh, to get fixed from the
inspector's perspective.
And those are the ones that you're negotiating on. Uh, for whatever you've decided you're
gonna complete the repairs. (···0.6s) And then what are they gonna do once they've
completed? What are they gonna do? Take pictures of everything that was done because you
had pictures going in.
So take pictures of the work completed (···0.6s) and uh, get 'em back to the, uh, get 'em back to
the inspector and the buyer and the agent. Yeah. So you want that information going back to, to
your buyer for sure. And it's usually if you're working with an agent, it's gonna travel through the
agent. So whomever that communication line is, follow the communication line, but make sure
that they feel assured that things have been addressed. Um, if they are local and or their agent
is local and wants to do a walkthrough, it suggests doing the walkthrough after the repairs are
completed.
And what do we not want to happen on that walkthrough? I know what, what we don't wanna
happen is another list of repairs. (···1.5s) And we've seen that happen. I've seen it. Um, and so,
and, and or, or modifications, or wouldn't it be nice if this was there? That's not what this is
about. I Didn't notice that leak. Yeah. No, not that I (···0.5s) Didn't notice that leak With
everything. Yeah. So when you do that walkthrough to show them that those repairs have been
handled, it is not an opportunity for them to come to you with another list of repairs.
Um, next you want to be communicating, oh my gosh, we say this all the time. Communication,
communication, communication, um, communication with your agent (···0.6s) as to how things
are going with the title or attorney, whoever's going to be handling your closing. And then with
your buyer, if they do, uh, need to borrow money or choosing to borrow money, (···0.6s) what is
the progress of the appraisal?
I mean, these are milestones for you. You wanna know appraisal was done and you appraised.
Yeah. You wanna know that your buyer, that they have a mortgage and the mortgage
commitment came in. Yeah. Right? Yes. I mean, (···0.5s) yes, these are all milestones.
Celebrate The little milestones. Correct? If you get appraisal came in and it's below what you're
selling it for, boo. (···2.1s) So know how it's going and know that these are the things we're
talking about that can happen.
That when you have a top selling agent, this is not meltdown moment. This is, okay, I've dealt
with this before and here's how we're gonna navigate through this to hold the deal together.
(···0.6s) And it's really nice to have that experience. (···0.9s) All right, (···0.7s) it's almost done.
You now have a closing date, you close and you celebrate, celebrate, celebrate. And (···1.0s)
hopefully you have already started the repeat process so that you don't have this like void of
now what we've gotta start over.
Hopefully you've been filling that pipeline. So the next one is already in the pipeline and being
worked on, uh, exciting, exciting stuff. That is exciting. I don't know. I love it. (···0.7s) So let's
just see what you guys have covered. Holy cow. Um, yeah, we've covered a whole bunch of
stuff. So we've spent (···0.6s) an enormous amount of time talking about pre-work, hence it is in
all capital letters.
Um, if you plan and get all of that pre-work done, you're really setting yourself up for success.
Mm-hmm. Uh, covered off on the detailed scope of work, (···1.2s) the hiring of the contractor.
Yep. Your favorite, completing the critical paperwork. Oh Yes. It is a favorite. Managing your
rehab and then the punch list and preparing to sell and (···0.8s) then getting to sold.
Yeah. So, yay. So, uh, psyched for you guys that you have stayed with us through the process.
(···0.5s) I am hoping that if you recall at the very, very beginning, (···0.5s) we asked you about
kind of your level of commitment (···1.0s) and whether you were curious (···0.8s) or you were
committed. So I hope that if you've been curious about real estate investing and flipping a house
(···0.7s) that um, that your curiosity has (···1.1s) either led you to a decision that, wow, I'm like
committed to this and I wanna go flip a house.
Or holy moly, it's not like H G T V and this is definitely not what I'm interested in doing. And you
saved yourself a lot of time (···0.6s) and potential mistakes by thinking that H G T V is what this
is all about. Right? Right. 'cause (···0.9s) it's not. Um, so we're totally psyched for you (···1.0s)
and just wanna say congratulations. Yay.
Uh, you did it. You did it, man. Congratulations. What, what comes next? So we, we say we're
done and we're really not. Um, Ron and I look forward to sharing, uh, some more information
that we feel will help you, uh, beyond the planning process. (···0.8s) And that's gonna be things
like the mistakes to avoid. Um, ask us how we know, (···1.5s) and then there will be a couple of
bonus sessions that we'll do on (···0.9s) various topics that we think will help you along the way.
And, uh, so we'll, and we'll probably just keep adding to that 'cause Yeah. Things because we're
learning just like you, we are, we are always learning even though we've done a bunch of these.
I think it's so cool to see where people share the mistakes they made because you learn, I think
you learn so much faster by seeing some of those other, those other things happen and tying
and starting to connect the dots on, on uh, what to do and what not to do and the reasons why
they start to come together a lot more clear.
So we look forward to sharing some of that stuff with you too in the bonus section. Yeah. So the
next session after this, we'll be officially part of the class. And that is going to be 12 mistakes to
avoid. So those are the tried and true, honest, like don't do this. (···1.4s) And then beyond that
point, that'll have wrapped up the entire course. And then we'll have a few of these bonus
sessions that we will share with you.
So looking forward to seeing you in the next session. (···0.5s) And, uh, we absolutely wish you
all the best in your journey of smart rehabbing. Take care. (···0.5s)
(···2.0s) Welcome back to Smart Rehabbing. Uh, know that we've gotten through the key steps
to doing a smart rehab. Uh, Ron and I could not help ourselves, but to want to share with you
some of the big mistakes that you will want to avoid. Um, and I think we just, we weren't finished
with you yet, right? We had to come back. So we wanna use that visualizer and map out for
you, uh, 12 key, uh, mistakes that you absolutely want to avoid when you are doing a smart
rehab.
(···0.7s) So, Ron? Yep. Are you good and ready for that visualizer? I'm so activity. I'm alright.
Very cool. All Set up. All right. So what are we, we are, And we're gonna do the 12 biggest
mistakes (···0.6s) to avoid, uh, and that'll be when you're doing your smart rehab, (···2.0s) and
we ask us how we know about this, right?
Yes. Seriously, You too will experience some of these, I'm sure at some point. Either ones that
we've done or ones that you'll create on your own Yeah. You might add to our list. So I hope
not, but maybe you will. It happens guys. It happens. All right. So mistake number one is falling
in love with the property. Um, and that is falling in love with the property before you buy the
property. It's falling in love with the property as you are renovating the property. It, (···0.6s) it's
just falling in love.
Uh, you are running your smart rehabbing as a business. Yeah. And you need to remember to
separate business and pleasure. Don't fall in love with the property. Uh, what, what happens
when they do You Make mistakes. You can just, you emotionally justify things that you normally
shouldn't do, (···0.5s) whether it's what you think the house is worth because you see it
differently than the rest of the world, (···0.6s) or that you think was just a little, it, it should have
just a little more rehab.
And you justify the nicer things going in than what you originally budgeted for as to what is
selling in the street. (···0.5s) So all kinds of decisions get made with emotion versus with
sticking to the numbers. That's probably the biggest one. And, you know, liken it to being in a
relationship, you know, like, hey, all the time. Well, I'm just saying, um, you know, when you're
in a relationship, you look past all the flaws. (···0.6s) And (···1.0s) is that not true?
I get married, couples out there pay attention. (···1.1s) So, um, and, and you, you hit it dead on.
It's, the emotion can take over if you fall in love with the property rather than logic. And you
wanna be making decisions about your renovation from a place of logic. That's why we spent so
much time talking about numbers. Uh, the numbers are your area of logic, um, not your area of
love. And so if you're working with someone, uh, be willing to challenge each other on that.
'cause I, I know for sure at different times, either myself or Ron has fallen in love with a property
and we'll catch each other Yeah. And say, Hey, wait a second. You know, are you doing exactly
what we tell folks not to do? Don't justify how we can make it work. Um, if not, rarely do we get
to the same (···1.0s) point (···1.3s) At the same time Or, or doing the same thing. We are
completely different.
And there's value in that, I believe, but we end up having the same conversation unemotional.
And that helps because it's right off a spreadsheet and with numbers to back it up and what is
actually happening, what pe, what the market is willing to do and pay for in that area that you're
in. And it's, it's, that is fact based, driven by some emotion by somebody else. So try and avoid
that and, And tie it to this whole point is that you are renovating the home not for you, right? I
mean, may, if you are, well, then that's a whole different thing.
If you're buying the house for yourself and renovating it for yourself, and you're taking the class
to be smarter about how to renovate for yourself, well then by all means, fall in love with the
property. We'll Play a couple of hard Too. Yeah. We, we get it. But if you are doing this from a

business standpoint with the intent of flipping, there you go. Then do not fall in love with the
property and always keep in mind that you are repairing it to look like the house that you've
used to establish your a r v and that that's what you have to stick to.
All right? Mistake number two is paying full price. Uh, we started out in this, uh, smart rehabbing
class with some foundation skills, and it was reinforced that you make your money in the buy.
(···0.6s) And so if you are paying full retail price for the house, it is going to be pretty difficult
(···0.6s) for you to make money in the buy. Uh, just because on the sell side, you're gonna have
expenses that you have to account for.
So unless this is a super long-term hold and the house appreciates and all of that, um, it's, it's
really tough to make money in the buy (···0.9s) if you're paying full price (···0.7s) and, and full
price for a house (···1.1s) is going to be, uh, what the house (···0.9s) should be worth. I mean,
you're, you're looking for an opportunity to get something at a lower price, uh, than, than what
the true value of the house is.
That that's what makes it a deal for you. Uh, and an opportunity to make some money. (···0.7s)
So (···0.7s)don't pay full price. Is that correct? Correct. Do not pay full price no matter what you
do. In fact, when you learn all this, you, you shouldn't be, I shouldn't say shouldn't. (···0.7s) I
don't wanna buy anything ever again at full price, full retail, not Even for Myself on anything.
There's too many other options to be smart about on (···0.5s) virtually everything from
automobiles to cars, everything you seller financing, discounts, negotiating, all the things that
you can do this.
I think this is a great mindset to have, um, going forward on, on all your properties. Yeah. It's a
different money mindset. All right, number three. (···1.7s) How about, uh, if we either over or
underestimate on our budget, there's implications for both. Yes. So this is a, this is a big mistake
if you overestimate (···0.7s) or underestimate your repair budget.
And so let's talk about, and, and let's actually call it estimate of time and money, because both
are are critical. (···0.5s) So over an (···1.0s) over and underestimate time and money or costs.
(···0.5s) Alright? So what does that look like? Let's start with the over part. Let's assume that
you found a great property, that you were able to get it for less than full price.
That you followed all the rules, (···0.8s) however, your budget, (···0.5s) you were over
budgeting for the amount of cost you would have and the amount of time it would take in order
to renovate it. (···0.9s) So what, what's the implica? You know, what are the, what's the impact
of that? The impact is that your offer (···1.0s) is not enough (···0.9s) because you think it's
gonna cost you more to do the reno, and you think that it's gonna cost you more time to do the
reno, which translates to more money.
And so another investor that's out there that has correctly calculated those costs is able to offer
the seller more money (···0.6s) because they've got the estimate, right? (···0.7s) So the, the, the
likely scenario for you is that you don't get the deal, uh, because of that error in overestimating.
Now the opposite is true if you underdo it, right? Right. You wanna speak to that? Yeah.
It throws happens. Obviously it throws the end result (···1.3s) isn't a disaster, but it could be a
disaster if I have underestimated the length of time it's gonna take because I didn't do all the
legwork I needed to, or foundation or other structural issues or length of time to get my
contractor and nail down all of that. (···0.6s) So if my pro my project is taking longer, then it's
supposed to, it (···0.9s) is, it, it has a, it has a domino effect on everything from my cost to my
offer price, to getting it back on the market to recouping that money to go finding the next deal.
(···0.6s) It is a domino effect, particularly if it's borrowed funds, Right? And the, the other is, if I
have underestimated the cost of the project, I may have secured the deal. But now I'm playing
that game that we spoke to in (···0.9s) six and seven of, well, one, I can't really do everything
that I wanted to, or if I did it, now I've gone over my budget and I'm gonna try and assign that to
a buyer.
And so now I'm on the market for more money than I should be. And, um, I'm losing time on that
end. So it really, there's just a compound effect (···0.6s) that happens. And then when you add
in borrowed money, uh, to this scenario, we're all for borrowed money. Mm-hmm. (···0.9s)
Borrowed money works really well when you're doing a good job of estimating your time and
your costs, because then that's accounted for. And what happens is absolutely appropriate.
(···0.7s) I think this over and underestimating timing and cost is probably one of the biggest
mistakes (···0.6s) that a new investor is gonna make.
And so one thing I'd offer up in, in this area or, uh, to this bullet point (···0.9s) is if, if you have
come into this (···0.8s) as a, uh, I'm a do it yourself person, like, um, I I'm, I'm gonna find a
better way, um, Jade and Ron, it's nice what you guys say and I know better.
Um, that (···0.7s) that usually doesn't work well. (···1.8s) You wanna go to those that have
already experienced what it's like to do many rehabs (···0.7s) and learn from them. If you're not
sure about your estimate, that's why you have an experienced contractor walk through and give
you their perspective and the numbers. Um, that's why you don't cut corners in all of the
planning process because it's so easy for the mistakes to happen there.
(···0.8s) And then the, the effect is just a compound effect. (···1.2s) All right. Moving right along.
I guess you get that number three. Maybe put like a little star, an asterisk, something that just
says, Hey, this is a big one. Um, yeah. Thanks. (···0.6s) All right. So no, that's big. Uh, the
fourth one (···0.5s) would be if you were to over or under improve the property, (···5.3s) and this
is interesting.
We've seen a lot of this happen. (···1.5s) So under, or (···0.7s) over or under improve a
property. (···1.8s) Let's see. Have we made this mistake? (···1.4s) Yeah, I'm sure we have Ha
have, have we se Well, uh, my, my biggest memory of this (···0.6s) is a house that we, um, that,
that we invested in, meaning we, we put up the money.
So we didn't do the job (···1.2s) and we had a newer investor in New Jersey. No, I'm actually
talking about one in Florida. Oh. The one I went to was on in New Jersey. One of our first deals.
Do you wanna talk about that one or it's The same thing. It was another lending deal early on in
life to somebody who we thought was buttoned up and knew well What they were. Well, did she
go over or under to improve the property? I think she went over in her time and that and started
Having It cost her a whole bunch of money And started having to cut corners.
Yeah. Well it cost her a whole bunch of money because she had borrowed hard money and the
cost of that money was huge. Um, the one I'm thinking about is the mobile home right here in
Florida. And the woman, now you're a member, Elevated, we're gonna make a little elevated
park of mobile homes. So, so on this particular deal, it was great. And this, just imagine yourself,
I mean this actually, it (···0.5s) covers probably number one (···1.0s) and number four, they're,
they're married together here.
(···0.9s) We have a new investor (···0.6s) and they come to us and they wanna borrow. And,
and the deal was not a high ticket deal. It was a renovation of a mobile home. (···0.8s) And the
upside for us was that it was a profit share. So we would be the money in the deal. She would
do all the work and there was a lot of work to do. A septic needed to be put in, a well needed to
be put in. And there Were multiple lots. So this was gonna, She had two lots into multiple. She
was thinking about putting stuff on two lots.
So it was a, you know, cool opportunity. (···0.5s) So the plans were all together. There was a
plan (···0.8s) and we were excited about the plan. Yeah. And if we stuck to the plan, that would
be great. (···0.6s) Well fast forward a couple of weeks and we're doing check-ins and suddenly
the conversation feels like it's shifting. And I think what's happening is, number one, don't fall in
love with the property is showing up for this new investor. (···0.7s) Because suddenly the
conversations were about, uh, mobiles that she saw in other parts of Florida that were elevated
on stilts.
Now the elevated ones on stilts were in areas where there's water. This was not a water
problem area, (···0.9s) but the idea of, well then there could be a garage under the mobile and
there could be a beautiful deck that was kind of like a tree house. So adding functions. So there
was thought behind that and how it could be functional and set that park aside from other
options that people could choose. No one else had a parking garage. This one could have a
parking garage. It could have a view. Yeah, it could be so cute.
And then we were looking at all the cute pictures of how cute this could, could be. Well, I can tell
you that the lot was not in a cute neighborhood. Um, it was in a function neighborhood (···0.8s)
and that doing that would not have delivered a return. So there were many conversations that
were a reminder that (···0.5s) awesome ideas and not on this project, It, it didn't fit the
neighborhood. It would've been the two story house and a one story neighborhood.
Or it would've been the farm in a, in, in a city. (···0.5s) Something that you couldn't get comps
for, nor could you duplicate. And you would've been the exception (···1.0s) by far in a
neighborhood or in an local area even So, so left to This so applaud the ideas and being
creative and, and trying to go out and create something new, totally doable (···0.8s) when
planned differently. But on a rehab and (···0.6s) In this area it was not in This area. It's not
gonna Work. Yeah. So the, the difference here is that, um, I, I tend to believe that if she had
been left to her own, (···0.6s) that she likely would have made some beginner mistakes.
Mm-hmm. Because she had fallen in love with the ideas of what it could be and (···0.8s) that
she would've clearly over improved the property in a neighborhood that she would not have
gotten the value back for. (···0.6s) So instead, uh, with some disappointment, (···0.8s) there
was not all of this extra stuff done. Um, there were some cute little ads that were inexpensive
that allowed for the house to look cuter than the other ones in the neighborhood.
And we were all for that 'cause it would make it sell quickly. (···0.9s) And so it just, that's that
whole idea of over or under. Now the under improving can happen too. Correct. And So if you're
looking at comps and what is selling (···0.9s) in your area (···0.9s) quickly for a certain price,
(···0.6s) duplicate that maybe go up a little bit on some color, not colors, but little quality or add
a couple of wow features.
But you stick to that kind of budget when you go over, as we talked about, it's gonna have an
effect when you under, under develop a house that's gonna have an effect. 'cause it's likely
gonna sit longer or not perform the way the others are doing that you're trying to model after. So
if you're leaving out upgrades in the kitchen or if you leave the master bathroom alone, if you
don't touch the guest bathroom or (···0.7s) you don't make an open floor plan, when the floor
plans are open, they call for it in that area. (···0.6s) If you choose to undercut it to save some
money, (···0.5s) you're likely not gonna get the same results that you were banking everything
off of regarding the after repaired value.
The the way to address the having fun with it (···0.8s) and creating, uh, creating an opportunity
for it to really appeal to the buyer is going back to some of the wow things that we spoke about
earlier. And it's finding cost efficient. Wow. That is going to create an experience for your buyers
(···0.8s) and not (···0.6s) cost you a lot of money.
There is a difference between deciding to put in custom cabinetry in a kit, uh, in a kitchen that
doesn't require custom cabinets (···0.8s) and (···0.5s) adding a cool back splash to a wall that
adds a little bit of color in pizazz and doing it for a fraction of the cost, Right? It's not putting in
jacuzzis or hot tubs or a small mini pool swimming pool in the backyard. Or (···0.5s) things that
are tens of thousands of dollars that you'll never get back in the sale of, of the house and may in
fact exclude some people because they wanted nothing to do with a big jacuzzi hot tub in the
middle of the master, you know, bath area (···0.7s) or big chandelier in it.
You know, whatever. You get the drill, stick to what? Selling the market. I Love that. Whatever,
make it, (···0.7s)make it look like that or a little bit nicer and move forward. All right. So I think
you get the point. Do not over or under improve the property. You're gonna stick to creating a
property that looks like the property that you have done as a comp for what your property needs
to look like in order to sell at the after repair value that you've based everything off of.
Right? Right. (···0.5s) All right. The next one is, um, having a do it your sell mindset. Uh, this is
big. So I would say, say, I love people who can take care of a lot of things. I totally love that. I
think it's so cool that you, you, you can fix a lot, you can create a lot, you (···0.6s) move a lot.
Is that you, whatever your skillset is, is that you, that you have it. (···0.7s) Why are you ignoring
me that save that for a hobby, (···0.8s) not a business for this, for this particular item. Is That
you, are you the fix it guy? (···0.8s) Why you gotta go there? I'm just asking. He is not. Neither
am I. So, um, you know, the good thing for us is that we didn't have to break this bad habit, uh,
because we didn't have the habit to start with. Nor did I have to try doing it here.
I I, I actually did try a few times and figured out leave it to the professionals and those that are
well-skilled, that's not my suit. Yeah. We could actually spend a whole session doing the how
we tried and how we failed and where we learned. But um, we do have friends that are in the
business that are skilled and (···0.6s) that we know. It's been a hard break for them to say it
makes more sense financially running a business to not be the person doing the work at the
house. Um, you don't wanna be the person installing the toilet to save a little bit of money.
You don't wanna be the person installing your floors to save a little bit of money your time. If
you're treating this like a business is gonna be best spent finding the next deal, you need to
keep the pipeline filled with great opportunities. Keep your team working. (···0.7s) You're better
off having your contractor hang the curtain rod. I'm not gonna say any more than that.
(···1.0s) If you want it like this, this, you're self Killing me. Make one mistake, make one mistake
and (···0.5s) it down you're forever labeled. Our, our contractor, every time we meet, we'll hand
run a level. We we could show you a garage. It it stop being funny over a year ago. Okay? It's
not funny. (···1.0s) But anyway, the, the point here is (···0.6s) spend your time doing the things
that are gonna give you the greatest return, uh, for the investment of your time. 'cause your time
has a value. Uh, if you are doing it yourself, um, you just, I don't know Here, here's, (···0.9s) if
you're an expert painter, (···0.9s) thank goodness you are.
If you can lay tile, if you are a great cabinet installer, if you're a great electrician, that is
awesome. (···1.2s) Put people in charge of doing that for you as you normally would and excel.
Go learn how to find the next property more efficiently, more efficiently, more efficiently. Work
on negotiating skills, working on things that you're not good at, that are gonna help streamline
your business to get to the next deal more efficiently on time.
Figure out the areas that you need to get stronger in and work on those finding deals quickly at
the right price and knowing how to sell 'em quickly or putting a better realtor on your team or
whatever that weak spot might be. Find those areas to improve. (···0.8s) It'll scale your business
so much faster and more efficiently and free up your time to do the things that are gonna get a
much higher return. Now, Much higher return. And, and we can go back and I'll, I'll put the
caveat out there. 'cause all of that is true.
And the caveat is, if you're doing this as a hobby, if you are that person, gallery guy and you
love to paint and you found yourself a little lipstick comb and you're planning on doing one a
year or one every two years and it's just 'cause it's for fun on the side and you wanna paint the
house, go paint the house. (···0.6s) But if you are treating this like a business and you wanna
scale and grow and you wanna make money in it as a business, then that's where you need to
delegate.
Is that true? That's a true point. That's fair. Yeah. So, um, and if there's something that you
absolutely love to do, then do it. I mean, I'll I stage our homes. I love the staging process. Um,
I'm actually at the point where I think I'm getting a little bored of the staging process, so I'm
probably approaching a time when I will more happily delegate. Uh, but if there's something in
the business that you really enjoy, then it go ahead and enjoy that. (···0.6s) And, um, beyond
that, well make sure that you're assigning the work to someone else.
(···0.9s) All right. Um, what else would we say? Let's, let's give 'em another, uh, I think, uh,
forgetting the wow is a big mistake, (···0.5s) right? So let's make that number six. Forgetting the
wow. (···1.0s) Definitely don't wanna do that. (···0.9s) If you forget to do the wow, (···0.8s) then,
um, well, you're not setting yourself apart (···0.6s) from the other potential homes that are on the
market.
(···0.7s) So, uh, the, the wow we've kind of talked about in detail, (···0.9s) we've mentioned that
in the under or over, uh, improving your property, (···0.6s) but we've seen folks forget to add
what's going to, uh, set yourself apart (···0.8s) and it only needs to be three things, right? Right.
I mean that less Than less than a thousand dollars, it could be hundreds of dollars for each of
those things, but five or $600 in your budget for making sure there are some wows, it will help, it
sets you apart.
Yeah. And it doesn't have to be expensive to look thoughtful and add value to the house and
have people emotionally connected to it. So we have reinforced, um, the, the impact of having
the wow. I am always surprised (···0.8s) at how that little, that little bit of detail makes such a
difference in the buyer's experience.
And we know that, uh, because the feedback that we get from buyers on their decision to buy.
So one of the things that we ask, uh, every time we sell a home, if we are in contact with the
buyer of the home, I (···0.6s) wanna know what it is that they love most about the house.
(···1.3s) And I look forward if I'm not in direct contact with the buyer, then I'm asking my agent,
uh, what is it that they love about the house? (···0.5s) Because we wanna repeat that in the
houses that we do.
(···0.9s) And it, (···0.6s) it's just, it's great information to have. So some of the feedback that
we've gotten on the houses and we've talked about why these are things that we'll do, that pot
rack, uh, it's efficient. I was just thinking about that. We've put it in several of our homes (···0.9s)
and more often than not, when we sell a home that has a pot rack in it, (···0.9s) we get, wow,
that is just such a cool thing.
And it may be a question, can I have the pots that go with it? Uh, you know, they just wanna
confirm that the pot rack is staying on the wall, that we're not taking it with us. I mean, such a
small little thing Yes. On a relative basis (···0.5s) that adds wow. The wood and the pipe
(···1.0s) are dollars by comparison to make it, you can get a starter set from all clad or Cuisinart,
France that look phenomenal hung on the wall for a few hundred bucks. Yep. So, so to know it's
things like that.
It is a really cool light fixture (···0.5s) that is different. You know, in, when we're doing work in
the villages, the houses all kind of look the same. I mean, there, there are specific models
(···0.7s) and the baseline products that are going in when those homes are built are off the shelf
Home Depot or Lowe's Quality Lights. And so if we walk in a home and we see the lighting, we
know immediately (···0.5s) if the owner has done any updating in the home on a lighting basis.
So we ensure that when we go and we update a home in the villages, that in fact what we are
doing is changing out the lights. Not all of 'em, but a few of them. That when someone goes in
and in which rooms the key rooms that we've talked about in the kitchen with some high hats,
we'll do it in the dining room with some kind of cool fixture. And then in the bathrooms,
especially the master bath, so that when someone walks in, they go, wow, you know, this is not
what I see every time I walk in a home in this area.
The nest is another good one. It's an easy one to do, and it's, it's Sufficient. Yeah. That, that we
Add, it sets yourself apart. Yep. So, so make sure that you do the right. Wow. All right, so we're
halfway through. Let's just do a quick summary of these six points. Okay. And then we'll do the
next six and the next session, uh, next session. So we have 12 that we're gonna cover. We just
covered six. The first we talked about not falling in love with the property. (···0.9s) Second was
paying full price.
Make sure we stick to the 70% rule (···1.3s) over or underestimating your time, the time for
project and the cost of the project. (···0.9s) Number four, over, or underestimating or improving
the property. (···2.1s) Number five, doing it yourself (···0.7s) thinking you're saving money.
Unless of course, as Jean pointed out, you like this as a hobby and you're gonna do one or two
a year, which is great. (···1.0s) Or forgetting the wow, the sizzle that sells, that helps sell.
So those are the first six that we covered (···0.7s) And we'll, we'll hit the next six in the next
session. Fair enough. Um, if you find yourself doing any of these, we would strongly encourage
you to do a little self-management (···0.5s) and remind yourself that this is not gonna get you to
the goals that you've set up for yourself. All right. So, uh, self-discipline and, uh, we look forward
to seeing you in the next session.
(···0.6s)
(···1.4s) Welcome back, everybody. (···0.7s) Last time we were talking about the 12 mistakes to
avoid when you're rehabbing. We covered the first six. (···1.2s) We're moving on. Let's, let's get
Busy in the remainder. All right, so we covered the first six (···1.1s) And we're gonna cover
another six. (···1.1s) All right. These are the 12 mistakes to avoid. And number seven (···0.7s) is
going to be, uh, avoid surprises. (···1.7s) Seven, avoid surprises.
And there are surprises that are, uh, really due to (···0.7s) overlooked stuff. Um, and I, I'd say
also, you know, not asking the next question, (···1.0s) but it's overlooked stuff to be really
sophisticated stuff. Yeah. If you want (···1.2s) or overlooked damages or over overlooked stuff.
It'ss good. (···0.6s) Overlooked stuff. Yeah. (···0.7s) Spell it. S t U F f.
Overlooked stuff. (···1.0s) All right. What, what could overlook, what could overlook stuff look
like? Well, uh, it could look like a whole bunch of things. It typically happens that, uh, typically
this is what overlook stuff looks like. Your home inspector has pointed something out, they don't
have a (···0.8s) full detail about it. And instead of asking the next question and the next
question, we just make an assumption that it's probably not that bad, uh, or that it's okay.
'cause So we justify it. Yeah. Oh, we, we go back to that. We, we go back to justifying it instead
of (···1.0s) digging to the point where we might have to change our mind (···0.7s) and say, this
isn't a deal. (···0.8s) So what kinds of overlook stuff have we seen in our lifetime as smart
rehabbers? Uh, we've seen stuff like, um, well, overlooked stuff could be lead-based paint.
(···1.3s) It could be asbestos, (···1.5s) and good luck spelling that. 'cause I have no idea. A B S
T asbestos. Um, it could be termites, uh, or some other, uh, related insect that does massive
damage, but termites could be big. So What do you mean you overlook termites? Uh, meaning
there's, (···0.6s) there are signs that there could be termite damage, yet it's been concealed.
(···0.7s) And your home inspector is not gonna rip down walls and check behind solid walls to
see if there's damage. But there's suspicious (···0.8s) and you don't have a termite inspection
done. (···0.6s) And so you're not confirming either way that there are termites existing or not.
(···0.6s) And now you're in a position where if you buy that house and there's some significant
termite damage, good luck.
Or if you cover it up and thinking, no one's gonna find it, (···1.5s) your buyer is likely gonna have
an inspector who is likely gonna find all this stuff. All right. But we're on the buying side and we
do ethical stuff, so we wouldn't Do that. I'm just saying, you can't, don't turn a blind eye to some
of the things that are gonna be challenges And know that even though (···0.8s) you are going to
do everything ethically, you're gonna do the right thing that not everybody does.
And so, when you're on the buying side, there are people that cover stuff up. And even if you
ask, (···0.5s) they may not be honest with you, (···0.7s) ask me how I know. (···1.0s) I'll give you
a couple examples, but let's get, uh, let's exhaust this list a little bit more. So, um, I would say,
uh, oil tanks (···0.8s) and septic systems can also be surprises of overlooked stuff.
Uh, and foundation. And foundation. Gosh, how would you know that there's an issue with the
foundation and then not do the work? Like, it's so obvious (···0.9s) if (···0.9s) sometimes it's so
obvious, right? Sometimes it is obvious. Sometimes it's So, and how would you, what, when
would it be obvious? What's your little, When you walk around the house and you see, you see,
uh, cracks in the cement, you see what's your text lines? Take a golf ball, go put it in the middle
of the floor in any of the room. Watch where it rolls, Right?
If it doesn't stay in the middle of the room, then there's something going on. Um, all right. Uh,
anything else? Sinkhole in, in the state of Florida? Hold on. Can we go out to oil tanks and
septic tanks? Things that are below the ground? (···1.0s) Find them, find out where they are, do
tests on them, do all the due diligence on 'em, and make good decisions. Be and understand
what the risk is (···1.0s) about saying it's fine. (···0.9s) Oil tanks that are buried and you do soil
samples on, because again, we're dealing with a metal object that's below the surface. It may
have been there for 30, 40, 50, 60 years with levels of oil (···0.7s) and wear and tear on the
tank.
It's gonna get rusted and oil leaks out. It's just, it's just a fact-based. (···0.7s) You're gonna have
your yard scanned for that, and you're likely gonna need, not likely, you will need to have that
soil sample and see if there's any oil leak, if There's issue, if there's an, they're gonna have the
soil sample to see if oil is leaked out. And if it's near anybody's well and water, uh, oil likely has
gotten into the, well, then it's an environmental issue.
So (···0.6s) do the due diligence. Don't take side steps and figure out where you stand and
make decisions. Protect yourself in the contract. Protect yourself in the, in, in, when you're doing
all the investigation and inspection periods, (···0.7s) but do your due diligence, uh, and deal with
the surprises. They're not surprises. So in this whole area, it is tied to making sure that when
you put the house under contract, that you have appropriate time to do the inspections. And
then when you get that general home inspection done, if there are red flags or there is
something that is of concern to you (···0.5s) that you have that looked at that you don't overlook
it, (···0.7s) there are a couple of other things.
Let's get on the list and then probably a few stories that we could share specific to this. Uh, so
we add foundation. We wanted to add, uh, in the state of Florida, we deal with sinkholes, and
that is definitely something to pay attention to. Um, any other, and how about roof? Uh, roof,
because it's an expensive item, so, uh, the roof is definitely, uh, something not to, to play
around with.
Now, how has this translated into examples for us? Um, I would say one, uh, for sure was with
septic tanks. Uh, we purchased two homes, (···0.9s) and those were purchased through a
wholesaler. Uh, when we were making the purchase, uh, we had the opportunity to talk directly
with the seller of the properties.
(···0.6s) We knew both properties had septic tanks. (···0.6s) We knew both properties had
tenants in them. They were rental properties. (···0.7s) And we were advised that both
properties, the septics were in fine order. (···0.6s) Well, we were skeptical about one and
probably less skeptical about the other. We were skeptical about one because the yard smelled
like poop. (···0.8s) And, uh, when we walked in the backyard, uh, it was obvious that the
drainage was not working the way it should for a septic system.
So in spite of it all being in great working order, (···1.2s) I can tell you for this particular deal,
(···1.0s) that it went up to the closing day (···0.8s) that we had extended our inspection window,
or we were walking, (···0.8s) that we had a septic company come out to both properties. Uh, it
turned out that both septic tanks needed to be replaced.
(···0.6s) And based on the location of one of them, the expense to replace it was beyond what
would've been average. Because it required, uh, significant manual labor in (···0.9s) getting the
materials to the site of where the septic was, (···0.9s) and that it came to closing day in the
negotiation that we were able to present the costs of two septic systems. And we said, either
(···0.5s) we're getting a credit for the cost of these systems or we're not closing.
Uh, it, it was that simple, and it was because they had been dishonest in the process. Now, if we
had overlooked (···0.6s) the fact that these, that these homes had septic systems, the out of
pocket cost to us would've been in excess of $11,000. Um, and (···0.9s) we're talking about
inexpensive homes. We're talking about homes that were priced under, under 75,000. Uh, and
so that's a significant percentage of any budget.
Uh, other, other places where we've seen stuff or experienced at firsthand termites. Yeah. And,
uh, again, that was an opportunity where we had the next level of inspection done, confirmed
that there were termites, (···0.8s) and we were able to use that information to renegotiate with
the seller and get a credit for what it would cost in order to, to do the, the repairs for the termite
damage.
The simple stuff on anything built prior to the seventies that asbestos was common in.
Everything from siding to wraparound inside the homes (···1.0s) deal with, they, you can deal
with that effectively today and just make sure that that's done properly. Uh, gene mentioned
termites, lead-based paint. All this stuff is, we're aware of these issues, radon, gas, (···0.8s) just
do the due diligence, make sure everything is checked out. We, we (···0.5s) started building or
adding onto homes in, in a city in New Jersey, early on (···0.6s) as our rehab,(···0.8s) where we
would add like 20 feet on the back of the house to add more footage.
And the second story. And because we were early on in that, the building, the building codes
had changed a little bit. And some of the grandfather clauses were, were gone. And by putting
on changing the footprint, we had to also then change an account for like a water runoff tank
that was enormous. It was big Expense, a big surprise for us.
(···0.7s) And thank God we looked into that and, and did the right stuff. But that was an extra
few thousand dollars added to our expenses on the rehab that we didn't budget for. But avoiding
that would've been a major issue. And frankly, it would've passed inspection anyways. So if We
hadn't done it, if We hadn't. Correct. Yeah. So, so these are the things you wanna avoid. And I
would add to this, um, all this stuff in the mistake land probably is interconnected. If you did
what we listed as the first mistake, falling in love with the property, where you start to justify why
you should buy it, because, you know, I really just want it, it's gonna be amazing.
(···0.6s) And there are issues that show up with the property. You need to be making a, a
business decision to renegotiate, even if that's not your comfort (···0.8s) or walking away, even
if that's not comfortable for you, you've gotta make the right business decision for yourself. And
it takes discipline.
We know you can do it. Uh, but don't make the mistake of of avoiding, um, uh, having those
conversations and taking those next steps because what you're gonna land in are surprises that
are, are unpleasant. And unfortunately, roof roofs (···2.2s) are, are a big deal. And insurance
companies, there's not a lot of wiggle room in insurance companies. They've been getting
pounded over the years, recent years, uh, with insurance claims. (···0.8s) And so they're very
particular about when they'll issue insurance on roof.
Or even though you may have a 30 year roof, uh, they're sometimes making sure people have
insurance after 15, or you can't get insurance if the roof is within 15 years. We're at least seeing
that in Florida. Yeah, we're seeing that in Florida and probably other states that are getting hit
pretty hard. So pay attention to that where you think you can cut the, not cut the corner, but
avoid that for a few more years, if that is a surprise, you've gotta add on at the end. Or credit for
that for a new roof. Those are big ticket items to pay attention to.
Yeah. You don't want big ticket surprises, that's for sure. All right, number eight. Um, paying
contractors before the work is done. Big mistake. Don't do it. (···1.3s) And so we've discussed
pay schedules (···0.9s) and we've shared that with our contractors. We don't pay them anything
until all of the work is done. Uh, not everyone will have the luxury of waiting for the full payment,
uh, at the end.
Uh, you know, it's, it's ideal. But if that doesn't work for you and your contractor, uh, certainly
don't give them their final payment before they are finished with the work. And you wanna have
at least a sizable amount left at the end. It shouldn't be like just what's left for that, uh, punch
list, right? Because they may not show up and do the punch list, uh, specific to This, we, we did
learn that one too. Yeah. Uh, we, we did learn this from experience and, and luckily we didn't
make a full blown mistake.
So we have friends in the business that we know have lost, uh, lost kind of a full rehab budget
by paying someone in advance, having those dollars spent on another rehab project that that
particular contractor was working on. And then if they didn't get paid and then they didn't have
the money to do this person's rehab, well now they're out the money. Um, if they made the
mistake of not signing an independent contractor agreement, if they didn't have everything done
up to this point and they paid someone, well, good luck in court trying to get your money back,
right?
Um, the point here is have all of that stuff set up in advance with a payment schedule if there's
going to be a way that they're paid, and ensure that you're not paying them before the work is
done (···1.0s) if (···0.6s) they're not doing the work to your satisfaction.
I (···0.5s) would add to this is (···1.0s) know that you can fire them. Uh, again, you've gotta
remove the emotion. Don't fall in love with your contractors either. It's a business relationship,
and if they are not fulfilling what's to be done on your project, (···0.6s) and you're having that
open dialogue with them, if they need to go, they need to go. And we've experienced, uh, the
difficulty that it can be on an emotional level of firing someone after getting connected.
Yeah. You know, we, we're all about team. We love, we love that connection of working
together and, and getting a project done. Uh, but if people aren't holding their end of the deal
and you need to let them go, you need to let them go. Um, so make sure you're paying them
after the work is done, and if they're not doing the work, make sure that they are no longer
working on your project. (···1.5s) Anything else that you would say?
Uh, specific to that? No. All right. Uh, do not (···0.5s) leave the property unsecured. (···1.2s)
What does that mean? Uh, when we went through the whole, uh, step-by-step process, uh, we
shared that the first thing that you're gonna wanna do is change the locks. (···1.1s) Don't try and
save a couple of bucks by leaving the doorknob and the key that you already have as you're
working setup, because the previous owner may have given that key to a contractor.
They may have given the key to a neighbor, family member. Anyone could have the key. You
could have had something that was kind of an emotional leaving of the house. And you've got
someone who's angry, and all they would love to do is get even and trash the house. (···0.5s)
So make sure that you, you change the lock, uh, that you put a lock box on the house. I'm
gonna put these down.
Yeah, that'd be great. (···1.0s) So change the key, uh, change, change the lock. The same
thing. Change the key. Um, put a lock box on the house. Uh, you will likely want some kind of
security features in place. And, and there's a lot of different ways that a security feature can look
and, uh, dependent on some levels in the neighborhood, in the area that you're working on. Um,
I would say, uh, a camera would be great, uh, especially if, uh, if it's a tough neighborhood
camera.

Yeah, like a, like maybe a ring doorbell or could be, or there's another system that's on the
market. Not one that we've used, but we've heard good things about, uh, where the camera is a
portable camera and it can be set up and controlled from your phone. Uh, so Ron's mentioned
in camera, the ring doorbell is also a good one because it has a camera on it, (···0.7s) and that'll
at least dissuade someone, uh, from breaking in the front door.
Uh, some simple things that you can do, you know, at the house, right? Like leave on music.
Mm-hmm. So put a, a radio in the house and play music. So it sounds like someone is there.
(···1.2s) Your crew will probably appreciate having a radio there anyway. Uh, having lights, uh,
and you can buy timers for lights inside the house. And so you, you wanna have lights on the
inside and outside.
Having some kind of floodlight or motion sensored light on the outside of the house is great.
When we went through the, the process of rest, you know, uh, doing the rehab and saying that
you're starting with the exterior, it's great if, if your team is putting up some kind of lighting on
the outside of the house, those sensored lights that are flood lights. So if someone approaches
the property that, uh, a light comes on and says, Hey, you know, scram (···1.8s) simple ones
like a beware of dog sign.
Uh, just something to dissuade someone that could be hanging in the window at the house.
(···4.1s) Wonder if at home, if you guys are thinking of anything. We, we talked earlier about
connecting with the neighbors, and that's a big one. Uh, if you don't know who the neighbors
are, if you haven't taken the time to, to meet them, uh, we always ask the neighboring houses,
Hey, if you see anything funky going on, uh, we'd greatly appreciate a phone call.
Now, again, I guess it depends on the neighborhood, uh, the neighborhoods that we are
investing in. I feel very comfortable, (···0.6s) and I know that the neighbors (···0.5s) want the
neighborhood to stay safe, (···0.6s) and so they are happy to do that. (···1.4s) What else?
(···0.7s) I said, what else? You said, what else though? Are we insured? We're insured, Right.
Well, we definitely have to put that on here. So in insurance is like another whole category of
securing your property.
Uh, but insurance is critical and you wanna make sure that you've got the right kind of
insurance. So let's, let's take a few minutes just to talk about that. (···0.8s) When we first started
renovating homes, uh, I know that the idea of (···0.7s) having to get insurance, it just felt like an
expense. Like, uh, you know, and, and here's another expense. We're only gonna have the
house for a specific period of time. (···1.2s) And a homeowner's policy costs a certain amount,
(···0.6s) and then a policy for a house that is vacant and under construction is a whole different
level of cost.
(···0.8s) And it seemed like it would be really cool just to buy the house and get a homeowner's
policy (···0.9s) and trust that that would be great coverage and would save us some money,
right? However, yeah, eh, probably a bigger, eh, (···0.9s) is, uh, make sure that you're asking a
lot of questions of the insurance agents that you are working with.
The whole point of spending even a penny on insurance is that you're protecting, protecting
yourself. That actually if something goes wrong, that the property is protected. (···0.7s) And if
you don't have the right kind of insurance, your home is not protected. (···0.5s) And if you are
not living in the property, and if you are under construction, (···0.5s) then you need an insurance
policy where the insurance provider is fully aware that that is what is happening.
Because if you were to put in a claim for the property and they send out their, what is it called?
An appraiser? Uh, adjuster. An adjuster, right? If they were to send somebody out to check out
the house and they can clearly see that no one is living in the house, well, guess what? You are
not getting any kind of claim. Uh, so make sure you have the right insurance.
Uh, there is different insurance. If you are the homeowner and living in the house, there is
different insurance. If you are the homeowner and living in the house only some of the time,
there is different insurance. If you are renting the house, and it's a long-term tenant, there is
different insurance. If you are renting the house, and they are short-term tenants like Airbnb,
(···0.7s) and there is different insurance if the house is vacant and it is vacant for a period of
time because you are renovating the house.
(···0.9s) And so (···0.5s) under this, leaving the property unsecured, make sure when you get
insurance that you ask those questions, that you get multiple bids (···0.6s) and that you get
insurance that is going to protect you. You Know, we've, we've been taught by multiple people
over the years to keep, when you're dealing with specialists, keep a asking the questions
(···1.4s) and as if you don't know the answers to them and say, here's, here's, here's exactly
what we're doing.
(···0.8s) What are my insurance options when something happens, how do you guys operate?
Who shows up in court? How do checks get disbursed? And things of that nature. Keep asking.
And then you get to a point, it's like, I'm asking everything I can think of. You are the expert.
What am I not asking that if it does happen, I'm gonna be really upset six months from now, and
we're gonna have a very different conversation. So you love to get to that point of, teach me so
we can make the best decision going forward, and I feel most protected and I can sleep best at
night because something I'm working on is well protected.
You know exactly what I'm doing, what my outcome is gonna be, (···0.7s) how would you
ensure it? And what are your costs? And let me make those decisions. And I (···0.9s) think
that's a really important lesson to learn all the time. It doesn't matter if it's insurance or money or
(···0.6s) whoever you have on your team, whoever the specialist is, find out what they're good
at, what we should have to protect us, and all the different scenarios that can go wrong and
where, where the void is. And, And then just find a great insurance, uh, person to put on your
dream team.
Yeah. Uh, because when you find that person who's knowledgeable and works, um, not just to
get you the cheapest insurance, but to educate you, they invest the time to educate you and get
you the right insurance, uh, they're a valuable asset to have. I I can share one horror story on
the insurance front. And we are so lucky that nothing happened. Uh, during the renovation, we
had someone that had put the insurance policy in place and we had multiple projects going on.
And so when we had put the insurance in place, we assumed that everything was good to go.
(···0.5s) Well, when you sell the property, you need to inform the insurance agent that you've
sold the property so that they can cancel the policy. And if there's any credit that is due to you,
that you can actually claim the credit for the unused portion of the policy. Uh, we were informed
by the insurance agent when I asked about what credit we were getting, that they actually had
never bind the policy.
So they never had actually fulfilled the request for the policy. So we had acted uninsured for the
duration of the renovation, (···0.6s) Never part of the intent. And that's not the first time we'd
used this agent before. Yeah. So just ensure that you have someone that's good and then like,
and everything else verify. Make sure that you're verifying that those things are in place.
'cause that could have been an incredibly expensive error, and we were fortunate enough that it
wasn't. Yep. All right. We've beat that one. (···0.8s) That was number nine. All right. Leaving the
property unsecured. We do not wanna do number 10, (···2.0s) do not skip your final inspection
of the property. We spent an entire session on talking about the punch list and getting prepared
to sell. I, (···1.3s) I think the point ki simply is (···0.7s) we know the excitement level when you
are that close to finished, right?
Mm-hmm. I mean, when the contractor calls and they're done and you've been visiting and
doing your check-ins on the project, (···0.8s) and it's, it's exciting that you are ready, uh, and
you're like, okay, great, we're ready to take pictures and go. Do (···1.5s) not avoid, uh, taking
the time to go, uh, avoid needs an I in there.
There you go. Uh, spell check. (···0.9s) I was skipping a step. You were skipping a step.
(···0.6s) So, uh, that was pretty funny. It was pretty funny. Uh, just don't avoid, uh, taking the
time to go and do that final inspection. So you may just highlight under that punch list, Do you
think it's easy to work this, this visualizer? There's a lot of high tech stuff. Oh, Really? High tech
visualizer. What do I do?
So, so that checklist just right, um, under their punch list, oh, we're re reinforcing the fact that
you definitely want to do your punch list visit and then ensure that everything has been done. So
this is the final inspection after your rehab has been finished. Uh, number 11 (···1.4s) would be,
um, and I, I think we covered enough on the final inspection punch list. We shared enough of
our, our reasons why when we covered punch list, right?
Turning on, I, so faucets doing all that good stuff. Okay? 11 would be, um, a, (···1.5s) a mistake
you wanna avoid is not maintaining the property. (···1.2s) And so finishing the product, getting it
on the market and then forgetting about it is a big mistake. We also spoke at length about this.
(···1.3s) You've taken the time to, (···1.3s) to make a great home for someone to purchase.
(···0.8s) And then, uh, ignoring it and letting the weeds grow and letting the lawn be overgrown,
uh, not have having it cleaned.
It, it just, you want someone's experience at your home to be phenomenal. Um, I can share
even bugs and pests. Yeah. Uh, you know, in Florida, so pest control's a big thing. (···0.6s) If
we ignore the property and we didn't go in the property, say for a couple of weeks, there is high
probability there's gonna be an upside down roach somewhere in the house. We have the
houses all treated for bugs.
They're gonna have some bug looking, looking really good. And they just, they get into the
houses. And especially when there's no activity in the house, (···1.0s) why would we want a
buyer to walk through the house and find a dead bug upside down that looks like a dinosaur? I
mean, that's just a really bad experience. So, uh, you know, in the area that you are, we, we
talked about if you live somewhere where it snows, (···0.5s) if a buyer walks up to the house
and you're not maintaining, shoveling the snow and they can't get to the front door, well, gosh,
it's gonna make it really hard for them to be interested, uh, in the house.
You're, you're making it more difficult than it needs to be. (···1.9s) And number 11. So, (···0.8s)
lots of stuff, right? Yeah. I like you wanna ask more? Keep, There's all kinds of stuff. Walk a
property and see when somebody doesn't take care of it. Don't do that to your property. Work so
Hard for it. Fail to maintain it and then learn from that mistake. Or, or just don't make the
mistake. 'cause you don't need to.
All right? The last one is (···0.8s) if you fail to communicate, and it's almost like we're wrapping
up where we started. Uh, this whole, (···1.0s) this whole teaching about smart rehabbing, uh,
started with making sure that you're communicating (···1.3s) and, uh, communication is on so
many levels. Uh, we just gave an example of it's communicating with the insurance provider and
asking questions. We've given examples of how it is communicating with your contractor.
(···1.0s) It is, um, you know, if you avoid communication, (···0.7s) then you are just letting an
issue grow. And (···0.8s) it's gonna grow to the point where it moves from being an issue to
(···0.9s) being an incredible, um, challenge and very likely an (···0.8s) unnecessary expense to
you. (···0.9s) So, uh, just communicate, communicate, communicate.
And if you're not good at communicating, if you're, uh, if you just have a hard time expressing
what it is, if you've, if you've got a concern or letting someone know when you're disappointed or
having a conversation about something that's not going, (···0.7s) if you suffer from the, I want
everybody to like me, and therefore I'm just gonna kind of keep quiet about it, uh, know that that
is more likely to hurt you than it is to help you.
(···1.0s) And I would challenge you to, uh, really work (···0.6s) on, on (···0.9s) communicating,
being willing to ask questions, (···0.8s) being, uh, willing to have expectations that the people
that you hire are going to do their jobs and letting them know (···1.0s) what it's gonna take to
ensure that you're happy with the work done. And (···1.2s) if (···0.7s) your gut says that things
aren't going the way that you want them to, if you're uncomfortable with (···0.5s) how it's going,
(···0.8s) that you need to be vocal, that you need to be willing to get outta your comfort zone
and let those people know that it's not going the way.
And (···0.7s) if you need to fire 'em, you need to fire 'em. Uh, my hope would be that if you're
communicating with them, that you can work through what it is. But know sometimes, you know,
that doesn't even work. And so the communication is you're fired.
(···1.6s) It's funny, we use, Jean has this really cool elephant, (···1.4s) nice elephant like figurine
or statue that we'll put in our house's, face in the door for good lock and it works. (···0.6s) But
it's also like she is a master of dealing with the elephant in the room that people are avoiding.
So (···0.8s) I give kudos to you because (···1.8s) everybody wants to get along. I get that. And
everyone wants to feel good about the project and move forward and do a great job. But when
there's important things that need to be addressed, (···0.9s) figure out how to address them.
It doesn't have to be emotional. It could be fact based on a spreadsheet, but just point to it,
circle it, and, and then figure it out. Get people on our team who said, let's put our heads
together and figure this one out. We said we wanted to avoid this. We said that we wanted to
accomplish this. (···0.5s) We're either on target or off target, but there's (···0.5s) often, over the
course of weeks, there's elephants that need to be addressed. Figure out how you're gonna all
be honest with each other and address 'em. 'cause you'll get the, you'll get to, (···0.6s) you'll get
to things faster and more efficiently.
And even if they're tough decisions that you gotta make, make 'em. Yeah. I, I like that you
related it back to our little staging elephant. See, he likes my staging after all. All right. But that
is, it's a great point. So we have now covered off on the 12 mistakes to avoid. We hope that you
will, uh, learn from those things that either we've, uh, faced ourselves as a mistake or mistakes
that we've learned from others along the way.
And, uh, we wish you much success (···0.6s) on your rehab, uh, hoping that it is free (···0.6s) of
the most, uh, most biggest 12 mistakes that you wanna avoid. And, uh, I don't know. I guess
that's it for now. That's it. Yeah. Take care. Thanks.
(···2.6s) Welcome to the very final session of smart rehabbing final. (···0.8s) Well, we'll see.
They are our final thoughts. (···1.0s) And also, um, some skills that are outside of what we've
talked about so far (···0.7s) that we feel like would be really important to continue to put an
emphasis on, um, and build, because if you do, (···0.6s) you've got a much higher probability of
being successful in this business.
(···1.3s) And (···0.7s) so we just thought this was probably worth sharing. It's always good to get
extra golden nuggets, isn't it? (···1.1s) And I know you wanna use, And it's applicable in life too,
so it helps. Yeah. Well, how do you wanna do this? I know I'm gonna answer the question
myself. Visualizer, Of course. Bring it on the handy dandy visualizer. You guys would miss it if
we didn't do it. Just one more time, wouldn't you? (···0.7s) All right. Um, this (···0.7s) is gonna
build from, uh, all of the classes that we have shared with you online so far (···0.6s) have been
about gaining knowledge on how to do a smart rehab.
(···0.6s) And so the, the first thing just to, we're gonna table that, but why don't you put on top of
the page. So it's its own category, is that in order to be an awesome, (···0.6s) talented,
magnificent, smart rehabber, we get that you need knowledge on how to do it.
And that's what we think All the hard knowledge that we've really talked about for this. Yeah.
That that's what we've been doing, is sharing the hard knowledge with you. (···2.0s) And that
included things like, uh, the pre-work, uh, if we were to, to say, you don't have to write all of
these down. Um, so the, the hard skills were the pre-work. (···1.0s) And the pre-work was pretty
extensive. We shared a lot of that before you even knew that you were finishing step one, right?
Yeah. Learning about your markets, learning about where people are, where they're moving to,
how to find realtors and build a team and (···0.6s) do ARBs and figure out comps and estimates.
And mayo. And Mayo. All, all of that was kind of at, at the beginning in that pre-work with lots of
different resources and places to go to get information. (···0.8s) Then we (···0.9s) discussed in
detail the scope of work.
(···0.9s) And that was you actually going into the house and kind of coming up with all the stuff
that needs to get done. (···0.9s) And then you had to hire a contractor (···0.9s) and needed to
know what to look for and how to look for it, and how to ensure that they were capable, um, of
doing the job and that you were choosing wisely when you're choosing a contractor. Then what,
um, after choosing your contractor, we shared lots and lots of paperwork (···0.7s) and those
were the critical documents.
And again, that's hard knowledge, then how to manage the rehab. (···0.7s) And then after
managing it, it was the punch list. 'cause you're really not done when you think you're done.
How (···0.6s) to get it ready to sell it and how to sell it. (···1.3s) Those are all tasks in the
process (···0.8s) of doing smart rehabbing. (···1.2s) And now we're gonna shift gears (···0.7s)
and we're gonna discuss some skills and things that are going to (···0.5s) compliment (···1.0s)
and support you in (···1.0s) doing smart rehabs (···0.7s) at the best you can.
Uh, we're all about, uh, doing this business smart (···0.9s) and making sure that you maximize
your chances for success (···0.5s) when you're in the business. So I would call these (···0.9s)
the skills to build over time are soft skills. (···1.4s) And it is highly probable that you have been
introduced to a lot of the soft skills because they are life skills.
(···0.9s) And whether you come from the corporate world like we do, or you had a different
business, (···1.0s) your ability to succeed in anything really (···0.5s) in life (···1.3s) is magnified
to your benefit. If you're good at these things. And we just wanna highlight those for you. 'cause
we wanna make sure you continue to invest (···0.6s) in yourself in learning and growing
constantly.
And these are areas to, to put emphasis. So (···0.9s) Can I number 'em? Uh, sure. You can
number 'em. Shall we number this one? Number one? Yeah. Uh, number one (···0.7s) was
shared at the very beginning actually, and (···0.9s) that is having a vision. Uh, we actually
shared our vision board (···1.3s) and there are lots of reasons to get clarity on your vision. And if
you don't have one, (···0.5s) you almost wanna slow down and get clear on it.
Uh, because a (···0.8s) vision creates clarity as to where you're going. And if you don't know
where you're going, uh, then you end up chasing a lot of different things and it makes it really
hard to make decisions. Right? (···1.1s) And That's the biggest part for me, Is the decision. If I
don't know where I'm going, (···1.2s) I'll waste a lot of time and, uh, I'll ask questions that I'll
have (···1.4s) really no bearing on (···0.6s) what we're trying to do.
The outcome. Outcome, exactly. Um, the, the vision, it (···1.4s) gives you clarity and then
enables you to share with clarity, uh, with others what you're up to. I don't know if you've ever
had the experience where someone has asked you something and you just don't know. You're,
you're so unclear on it that the answer you give just makes things more confusing. I might have
just done that.
(···1.3s) Made things more confusing. No, So want you can create your story when you have
the right vision and stories. Stories really pull everything together. They help everybody with,
with clarity. Yeah. All right. So you wanna have vision and hopefully you'll have enough vision
that you can, uh, put together a vision board (···0.7s) and with confidence and with enthusiasm,
uh, be able to share what it is you are up to. Uh, the next thing that is super important in the soft
skills department is mindset.
(···1.4s) And it (···0.6s) is equally important (···1.0s) because with the right mindset, you can do
anything. (···1.1s) I think my favorite instructor quote or share on mindset was having a shift
from, I (···0.7s) can't (···0.7s) to, how can I, (···1.4s) and any time for (···0.8s) either of us that
our response is, I can't, (···0.8s) we challenge ourselves and each other to reframe that and
say, you know what?
No. That's, that's not how we approach anything in life anymore. It's how can I, now, I might
choose not to, (···0.7s) right? We may say, well, it's not about can I or can I, it's, I don't want to,
in which case (···0.8s) then it's kind of off the table anyway. Yeah. Those Are decisions, Right?
And I can make that decision if I have vision and clarity.
(···1.1s) However, if I want to do something and my response is, I can't, that needs to shift to a,
a how can I, um, within mindset, I would put patience. (···1.2s) Why (···1.2s) I, why, why would I
put patients? Mm-hmm. Because this, It's a really big one. Pace and patience. Well, Yeah. And
pace is a great word too. (···2.3s) I, I bet there are some of you out there and you're like, I just, I
want that flipped done yesterday.
(···0.9s) I got into this and enough with the learning, I just wanna go do it. (···0.9s) And know
that this is not a sprint, that this is a long distance journey, (···0.8s) that there is a lot of
information. And I would say, uh, part of it is just being patient with yourself. (···0.8s) Mm-hmm.
Uh, I can, I find sometimes I get impatient with me. Like, why am I not doing this yet?
You know, why, why did it take me so long? And (···0.7s) remember the point we made earlier,
which is this is like learning a new language. (···0.8s) You are are (···0.5s) learning a whole new
vocabulary. You are learning new equations in the world of math, (···0.5s) you are learning how
to look at a house through a different set of eyes. (···0.6s) You are learning how to negotiate
and make decisions in a different way. And so that mindset has to have room for patience, uh,
and be kind to yourself.
(···1.5s) Anything else on mindset? There's probably so much. That's it. And because, uh, we
have so much time and, uh, I, (···0.7s) I guess we'll keep going. We might come back. I don't
know. I love mindset stuff. Uh, next, what would you want on your list? What would you make?
Number three, talking To (···0.5s) each other. Communication skills. Why are you whispering?
It's a form of Communication. It's not a very loud one. He said communication.
I (···1.0s) think that's a good one. Go ahead. Uh, communication skills (···2.0s) so important.
And we have said that many times through the course, uh, you are going to be communicating
in this job whether you like it or not. Uh, and it's, you know, in this business, I, I won't call it a
job, um, but in the business of real estate investing, you will communicate, you'll communicate
with realtors, with homeowners, with home buyers, with contractors, with insurance agents,
(···0.7s) with your accountant, (···0.5s) with wholesalers.
I mean, everybody. Yeah. In life you communicate. (···0.9s) And so the, (···1.4s) the clearer you
are on your vision, (···0.6s) the clarity that you have, that positive mindset about how to figure
things out, (···0.8s) enables you to communicate with clarity. (···1.1s) And that will prevent you
from wasting time. Uh, that will, uh, just make you more enjoyable to work with.
(···1.2s) And what else? (···0.9s) It has everything to do with completing a project. Yeah. You
have different contractors. We did the walkthrough in the house and, (···0.8s) and several
sessions ago. And, and we walked through their contractor. We may walk through with a realtor,
other investors. It could be a variety of different people (···1.2s) when they're all together and
know what the end goal is. And there's going to be hiccups all the time. They just are in life.
And when you're tearing things apart and putting them back together, (···0.9s) when you're
there to help communicate what has to be done, it'll go more smoothly (···0.7s) and you can
adjust. And, uh, when everybody knows what what finish looks like and where you stand or what
direction you're gonna give, (···0.9s) it just makes it easier for everybody and eliminates the
guesswork. 'cause you know what happens when you leave things open for people to interpret
stuff, (···0.9s) it can go in a variety of different directions, and not all of it will be productive. And
I think you brought up, um, Ron often will talk about my love of elephants.
Yes. And the elephant in the room. Yes. And being able to speak to it when it's there. And I
think that is anchored in communication skills. And I, it's, it's effective communication skills. So if
there are things that are, are not being said that need to be said, um, you've got to find the
confidence to, to say what is needed. Because that will keep things moving forward in a positive
way. And there is, there are ways to communicate even when it's something that's difficult.
(···0.7s) And so you wanna constantly be working those personal muscles mm-hmm. So that
you can do it. (···0.9s) Personal muscles, Yeah, they're your muscles, but they're, they're inside
you in a different way. They're not like muscles like, like you do. All right. Uh, people skills would
be number four. And you'll, you're gonna see these are kind of all in or related. So the people
skills, (···0.9s) often (···0.7s) our experience in the corporate world was those were
undervalued, (···0.8s) yet (···0.8s) they were such a fundamental part of being successful.
(···0.8s) The, the, the people that people like to do business with (···1.1s) get to do more
business. Right? And you wanna be that person. You (···0.6s) want to have the ability to interact
with others. (···1.0s) And you want, you wanna have that magnet like skill.
Ron's really good at this stuff. Is he just, he brings him in. He is warm. People want to, uh, they,
they just, they wanna get to know him. Maybe, maybe you guys don't wanna get to know him,
but They will, (···0.8s) They will. Uh, it's, (···0.7s) it's a gift. (···0.9s) And if you struggle with it,
then you need to practice. Uh, you need to practice making small talk with the person at the
grocery store.
When you check out (···0.9s) with (···1.0s) basically anyone that you come in contact with, It's
really helpful in this business because you're, if you're doing this business, you've gotta interact
(···0.6s) with all sorts of people, (···0.9s) all sorts from those on your power team to those that
are business suppliers, to those that are funding to (···1.2s) all walks of life. And you've gotta be
able to communicate effectively and build a team and build relationships and have people
around you (···0.9s) that wanna have your back support.
You see your vision and wanna be part of it. It it just helps. Yeah. It Does. And people with
character, people with integrity (···0.7s) will appreciate that. 'cause those are who you're looking
for. (···0.8s) Yeah. So, and if they don't have those, (···0.9s) get rid of 'em. Yeah. Yeah.
Serious. And in all seriousness, um, look for the kinds of people that you wanna work with.
That's part of being an entrepreneur. That's part of the most awesome part. (···1.1s) There's a
lot of parts, but the ability to pick the people that you work with.
Uh, you wanna have the people skills so that you attract the people that you wanna work with.
(···0.6s) And if there are people in the mix that you don't want to do business with, then the cool
thing is you get to choose, um, who you're bringing to your business. And integrity. We hope
integrity matters to, to all of you as much as it does to us. Uh, it's, it's basically, it's a deal
breaker for us. And (···1.2s) you've been in rooms or with groups where people (···1.0s) don't fit
because of the way they carry themselves or treat other people.
(···1.2s) Being able to work with people and having those counted on your team will, will
advance whatever you're doing so much faster. It'll be so much more fun. (···1.1s) Well, life is
too short to Be not having the ones you don't want. Correct. Having the ones you do want. So
you're not communicating very clearly. I thought it was Very clear on that. Very clear. All right.
So make sure that you pick the people you wanna work with and work on your people skills.
Um, so Ron's really good at that. And then number five is organizational skills. This is, Where
are you going with this one? Now I'm just saying this isn't where he is so strong. Oh my God.
But that's why we're a team. (···1.1s) But you would imagine he must be very organized. 'cause
look how good he does on the visualizer. (···1.1s) It's very organized and you have super neat
handwriting, (···1.6s) which is why you're writing. (···1.6s) So organizational skills and having
organizational skills will make your life so much easier in so many ways.
Um, you want systems (···0.5s) that when you buy a house, that you have all the documents
and that they're put together (···0.7s) and that you know where they are. That when you're
working on a house, that you are saving receipts, that you're billing to the proper cards. That
you're paying bills from the right checking account (···0.7s) that the critical documents that you
signed off on with the contractor and uh, with everybody else that was involved in your project,
that you actually have access to those, that they didn't sign them, and then you lost them.
And then if you need them, you don't have them. (···0.6s) So making sure that everything is
together. And then imagine you renovate a house in Jan, Feb, March of this year. (···0.6s) And
now it's, you know, March of the following year, and your accountant's asking for your tax
records (···0.7s) and you don't know where your stuff is. And it's so important, frustrating for
you, and it's frustrating for them.
So (···0.7s) alleviate that. If you stink at organizational skills, get someone on your team who is
get a bookkeeper. Imagine now it's, it's whatever it is, January, February, March, and taxes are
due. And you're looking back to call some of the contractors you had almost a year ago to say,
you need to issue some paperwork so you can get the, you get the drill and start looking for stuff
that you needed to have a year ago to be productive. Today. I (···1.3s) am not as organized,
honestly Not, not as organized.
I'm being polite. But you can imagine when you're not organized, how things pile up (···1.1s)
and it gets in the way, it becomes a distraction. (···0.7s) And the domino effect from not being
organized is off the charts. (···0.7s) Because not only can you make mistakes, you take much
longer to make decisions (···0.7s) you miss out on. Opportunities have clutter that you don't
need to miss out on. You have clutter that just, (···0.7s) there's a lot of things that you don't
need in your life if you're not organized.
Or at least have somebody on your team who is uber organized (···0.8s) and make sure that
you're, you're communicating and being very effective with those people. 'cause they'll, they'll be
a game changer for You. A really cool, uh, technique that someone had shared with us was if
you can limit the touching of a document to one time, right? So you have an in basket, I mean,
our stuff comes in and if it's, uh, electronic, it's open it and file it electronically. If it comes in the
mail, it's open it and file it to where it belongs.
Otherwise, I, I may touch it more than once a couple of Times, but I think you touch it a couple
of times. Sometimes it moves from one desk to the other desk to the inside. As long As it gets to
your in basket. I'm, I'm in hog heaven. All right. So you, you get it. Uh, organizational skills
would be hugely beneficial. And if it isn't a strength, get yourself some through somebody else.
Uh, other people's organizational skills. Correct. Correct. There you go. All right.
Can we talk about this? Can I negotiate on this? Uh, you can. Is that number six? That would be
Alright. Number six is negotiation skills. (···1.4s) And you need those for everything. The
obvious is you're negotiating to buy a house or you're negotiating to sell a house, but you are
negotiating with contractors. You are negotiating, uh, with those that are in specialty areas. So
I'm thinking about a general contractor who's, you know, giving you a (···0.6s) budget for the full
project, but then you're having the air conditioner person come in and you're negotiating with
them.
(···0.8s) And you might not get a break on things at the very beginning. Uh, but as they see that
you're someone who's gonna repeat business, there are opportunities for some of those costs
to be minimized if they like working with you. Back to number four, people skills. (···1.0s) And
you make business easy to do. Well, that might be number five, organizational skills.
Again, again. (···0.8s) And (···0.6s) it will save you money. (···0.8s) So, you know, being able to
negotiate is gonna be one of those critical things. (···0.8s) And it's fun. It's fun to get a deal, isn't
it? (···1.4s) I like it. But it may even, it, it's not just about the money even, it's the time saving.
Yeah. It's setting up a system with somebody and negotiating where you're getting feeds of
information (···1.0s) or you're getting fees from a bank that are, that are deleted.
Or it's, (···1.0s) it may be about a process system that you're negotiating for that would be very
valuable to you down the road to be more organized and be able to respond to something
quicker. Yeah, that's true. Um, and so again, this is stuff you can be practicing. This stuff is
applicable to everything in your life. Uh, this is not just when you're doing smart rehabbing. And
that's why we say make sure that you're aware of these different areas that are considered
softer skills.
Because if you get good at them, they'll help with everything. We've Got people that know how
to barter exceptionally well. So again, (···0.6s) being able to negotiate with things that aren't
even cash, uh, is, it's pretty cool to see. All right. So it all plays a role. Number seven,
management skills. (···1.8s) And whether you are going to be the general manager of your
project (···0.9s) or hire one, having management skills is beneficial because at some level
(···0.7s) you are the overseer of all that happens.
Mm-hmm. Uh, because you would have to manage that general contractor, uh, in the case of if
you were hiring one. (···1.2s) So there's a word (···0.5s) that I want right now that deals with
management. What (···0.7s) I know, you know the word, what is it? We're gonna play the word
game. Yeah. What is it? I wanna say it begins with d Do you guys know what the word is?
If you were doing really good with, if I wasn't doing it and I asked somebody else to do it, would
that be delegating? It Would be. That's the D word. So management requires the ability to
delegate. (···0.7s) And (···0.6s) here's one of those things. You're, again, deciding for yourself in
this business. (···0.7s) If you are in this business as a hobby, (···0.7s) if you love the idea of
renovating a home and you just wanna do it all by yourself, (···0.8s) well, it's going to make less
money likely because you're gonna spend a lot of time (···0.7s)and time is money.
And that'll probably end up being in number eight when we talk about finance. (···1.4s) And if
you get great pleasure in doing it all by yourself and you don't care about the making the most
that you can on it, but it's, you're doing it because it's joyful, then do it. Um, but if you're in this
business as a business to make money, (···0.6s) then you need to know the d word delegate.
(···0.8s) And in management, you have to be able to surround yourself with people that can do
the jobs and delegate the jobs.
We find people all the time that are really good at what they do, (···1.8s) feel that other people
cannot duplicate what they do and therefore they're stuck doing what they do all the time and
are miserable. But yet when they allow somebody else to do it, (···1.0s) they, they, they don't
feel like they're doing it as well as they can be doing it. And if You can't, I'm laughing right now.
Well, if they, if, if you can't replace yourself, you can't scale your business. Right.
I'm Gonna give you just a little quick sidebar story. It's Not a sidebar story. Oh, it is a sidebar
story. He must know where I'm going. So (···0.7s) in our, in one of our particular Airbnbs that is
like our, we love the place and it's a personal too, so no one, Why do you gotta go here? No
one can clean, like Ron can clean. That's ridiculous. And so the ridiculousness of it is that he'll
spend an entire day cleaning this little Airbnb that that is not true. Oh, it's Not exaggeration.
You cannot exaggerate in this business. He'll spend a lot of hours in a day cleaning and I'll be
like, well, we do collect a cleaning fee. I guess you've just earned yourself a whopping $150
today for cleaning. That's such a bad example. 'cause we could hire someone and we do that

would be delegating to the cleaning people. So you, you get what we're saying and and we
laugh about this. Yeah, we do all the time. (···1.7s) But delegate and, and you don't even wanna
clean it. I don't. It's just no one does it as good as you, just like you said, when someone can't
do, You have to duplicate yourself and move on.
Yeah. So you need to teach, surround Yourself with people that are more talented than you.
(···0.7s) So delegate, delegate is a management skill. Yep. And then the, the last of the soft,
soft skills, and this is definitely not really a soft skill, right? Is having an understanding, um, in
finance, and I, so we'll say financial management skills (···0.8s) because you're managing your
money (···1.0s) and you're managing other people's money.
(···1.0s) And it's really important that you understand that. Uh, if if you don't understand it, it can
cost you a lot of money. (···1.4s) The bigger piece, and I would say draw a nice line under that
Would be a squiggly line or A nice line. Yeah. Just like the other one. Whatever you wanna do.
Just a line, (···1.0s) a line in the sand (···1.2s) under there (···1.0s) is a reinforcement
separately is just, um, gaining finance knowledge.
(···0.6s) So you can call it financial knowledge. (···0.6s) So there's the management of your
finances. And I, I say that (···0.6s) we looked at that, (···0.7s) we didn't look at that in our
training, but it is something that you wanna pay attention to. I (···2.0s) can share that since we
started in the world of real estate investing, (···1.0s) that probably one of the most eye-opening
things (···1.1s) was understanding the circle of wealth.
(···1.2s) Understanding that there are those different ways that we earn money, whether we
choose to (···0.6s) earn it actively, uh, choose to earn it passively or choose to own it from a
portfolio perspective. (···1.0s) And then layering our understanding of these different ways we
make money (···0.5s) with the velocity of money.
So how fast we can get our money to work for us (···0.6s) and get the greatest return on that
money. (···1.0s)And as, as you venture into the world of rehabbing houses and doing it really
smart, (···1.0s) I think (···1.1s) that it will, that one of the goals is probably to get more time for
you to do the things that you wanna do in your life. (···0.7s) And if you have more time, I
(···1.2s) would invest some of that time in better understanding the world of finance because as
you make more money and create more time, (···1.3s) it's going to open more doors.
(···1.2s) And I think that's been one of the most exciting things about this whole journey for us,
is that the doors keep opening (···0.8s) and we get to do more and more of what we like,
(···1.0s) that we get to take, uh, chances on things that may be before we couldn't take chances
on.
(···1.4s) And that it feels like (···0.5s) we're really living life And part well, and particularly with
the financial knowledge that you, you anchor on (···0.9s) when you're more confident around
money and all the different ways money moves (···0.7s) and how the structures structure deals
with more confidence and have the right amount in your bank for a reserve. Yeah. And how
everything works, security works together. (···0.7s) Correct. It is, uh, it gives you so many
different options when you're negotiating with somebody, they're sitting down at the coffee table
or at a bank or any place else (···1.0s) on how to move your business forward with confidence.
Yeah. And scale it and (···1.2s) assets under management and everything else. But financial
knowledge is a really, really big one. (···1.0s) So hopefully it's not like, oh my gosh, we finally
finished the class and then look, they stuck all this stuff in front of us. It's cool stuff though.
Yeah, it really is. Cool stuff. And, and here's the super, well, Calvin's all excited now too. He's so
excited too. If you hear him in the background, he's very excited as well.
(···0.7s) Final thoughts (···1.2s) are, um, stay focused (···0.5s) on the smart rehabbing, get it
done, (···0.8s) continue to work and grow and learn. Uh, know that we're gonna do a couple of
bonus sessions for you(···0.5s) because some of the stuff that we've talked about in the final
session right now has (···0.9s) opened the door for us to say there's probably more to share.
And we are committed to your learning (···0.9s) and we hope that you're committed to your
doing and growing in this business.
Uh, super excited, very excited. And I guess we are, we are gonna sign off now. We just wanna
keep going, but I think it's time Can let, can I let 'em know what they're gonna do? Oh yeah. I
think you should. (···0.5s) You're gonna crush it. You're absolutely gonna crush it. Totally
confident. All right. So, uh, here's to crushing it. It's been Great. We'll see you soon. All right.
Take care. All. (···0.1s)
(···2.5s) Hi everyone. Let's continue with our, uh, scope of work conversation. (···0.5s) And
there are two things that we'd like to cover off on in this session. One is reviewing the actual
document that you're going to complete, that we'll have your scope of work that you can share
with the contractors who are gonna be bidding on your project. And then second are some
additional considerations, some wow, like things that you may wanna consider, um, in your
renovation plans.
(···0.6s) We're gonna move first to the visualizer, Ron's absolute favorite tool. (···1.0s) And with
that we are going to review the, uh, scope of work document. (···0.8s) So hopefully you can all
see this loud and clear. I'll zoom in a little bit. (···1.4s) All right, so this is gonna be found in the
documents section in the smart rehabbing class. (···0.9s) And at the top of the page you can
see it says scope of work.
(···0.7s) And in there you're gonna put your information, that's what's going in first. So your
name, your company, your address, and then your happy town that you live in. Uh, and, uh,
state and zip code. (···0.8s) Next, you're gonna put the project address, and that is the address
that you're actually doing the renovation at. So that'll be included next. (···0.7s) Then there is
some important information. Uh, this is information you wanna highlight to any contractor who
you're having bid so that you don't waste their time or your time (···0.7s) in the process of
collecting bids.
So you're gonna let them know that their quote should be itemized. If they do wish to be
considered, (···0.9s) you're gonna let them know upfront that they must be licensed and
insured. (···1.2s) You will also let them know that their quote (···0.9s) should account for, um,
responsibility for basic maintenance of the property while they are handling the project.
(···0.6s) And that will include things like cutting the grass. Um, if it is winter and you happen to
live in a cold location or the project is in a cold location, that can include things like shoveling the
snow. If there's something specific to the geography that you live in that you need to make sure
is getting done, then you would wanna let them know that as well.
Um, we might include in this, if our home had a pool, we might add additional language that
says that they're responsible to make sure that the pool is handled on a weekly basis, knowing
that we would want chemicals in the water so that the water didn't turn green, uh, that kind of
thing. (···0.9s) The final point here about the important information that they should know ahead
of time (···0.6s) is that they will have to know upfront that they're handling the permits and
inspections that are needed in order to complete the job, so that there's no question whether it's
them or you.
All right? (···0.9s) Now, once they understand that they're gonna move to the, uh, different
categories that fall within the scope of work that we discussed earlier, uh, in the previous
session. So first was the house, and this was the general overview of the house.
Here you're including, again, the address of the property that they're going to be doing the bid
for, uh, general information, the county, the neighborhood, the community, the year the house
was built, the square footage, the lot size, and anything else that you might find pertinent
(···0.6s) as general information. So an example of that would be was this house built in the
historic section of a neighborhood, and therefore there will be different permitting and
regulations that they'll need to follow.
So that would just be an example. (···0.9s) All right, once you've covered off (···0.9s) on the
general information about the house, (···0.6s) now you're getting into the details. (···1.0s) And
here you're going to have the complete rehab overview. This is everything you want them to do
to the house. Now, alls we've done for you is remind you of what the areas are of renovation,
but without detail about what that might be.
(···0.7s) So you've got things like the general, uh, the exterior in general, (···0.7s) the
landscaping, (···0.5s) the roof, (···0.7s) the windows and sliding doors, uh, clean out and demo
the general interior. We've got more. Flip that over.
(···1.2s) All right, you've got the kitchen, (···0.7s) the master bathroom, any additional
bathrooms, and we typically will number them, uh, for the contractors. Uh, then you're going
through the living space of the house, things like the master bedroom, any additional bedrooms.
Uh, so for instance, one of the houses we just renovated, we had master bedroom, uh, guest
bedroom, one front guest bedroom, two back, so that they could differentiate those two
bedrooms, (···0.6s) the living room and (···1.0s) any office space.
Uh, could also be a family room. So those are the kinds of extras that you're gonna find in the
living space. (···0.6s) You have the garage, uh, the basement, again, depending on where you
live, (···0.5s) an attic. (···0.7s) And then electrical, plumbing, and H V A C all as categories.
(···1.3s) In the third section, you're gonna cover off on what types of contractors you need.
So if you know you need a new roof, then you're gonna wanna get three contractors that do
roofing to bid on the new roof. (···0.9s) If you know that you need a new electrical panel, you are
going to need an electrician to bid on that. And so this is just, um, to summarize for yourself
(···0.6s) what types of contractors you need (···1.4s) point here, uh, that dream team, right?
Uh, you probably are thinking, well, if I did that dream team step that we've covered already,
well, wouldn't that be the team to do this work? (···0.5s) You absolutely would want that dream
team to bid on the job, but you don't want to eliminate having other contractors bid the job as
well. And I think that's, uh, one, uh, for ideas, if someone, if something's been missed or
overlooked, you might get a perspective.
Two, it's because what happens if your dream team member's not available in the timeframe
that you need them? (···0.6s) And you're always looking to build a roster of excellent qualified
contractors. So don't limit yourself to just that team of people if you have them in place. And if
you don't, well now you have a really good reason to go out and find them. (···0.7s) You are
always looking for contractors, always, always.
And as you scale your business, you're gonna have multiple projects going on. Simultaneously,
you'll need them, you'll rotate all the specialists too, like Jean said, not just general contractors
and contractors, but (···0.7s) electricians and plumbers and roofers and landscapers and people
have This H V C people. And so You'll need a roster of them and they'll have their own bids and
they'll have their own angles, and they're have their own reasoning and listen to it (···1.1s) And,
and don't necessarily think it's true, but listen to it and learn from that.
All right, what's next on this sheet? Uh, this is gonna be your information. So you're letting them
know, please email the contractor price quote to the attention of, and this would be a place for
your name (···0.7s) at email address. And this would be the email address that you want them
to send it to. So whether that's you directly or you have a team member that is handling the
collection of this information, uh, but specify that here.
And then you're asking them to please include with their price, quote who they are, what their
address is, a (···0.8s) phone number, (···0.6s) their license number, again, reinforcing the point
that you made at the very beginning of the document that you are requiring that they are a
licensed contractor (···1.0s) and an authorized signature from them or whomever it is within
their office or company, and the date that it's being provided.
(···0.6s) So again, this document is gonna be found in your docs for this class, (···0.8s) and it's
here as a resource for you. Um, and you know, once you've done it a couple of times, I think
you'll find that you're gonna save the template and there may be some things that are true in
your market that are typical of repeats. And so then add those to the document, um, for your
benefit just so that you have that time savings as you move forward.
(···1.2s) All right, we good on that? Yeah, I think we are doing great job. I'm gonna stop share
on that and we're gonna go back to some slides 'cause we have a little bit of additional
information that we'd like to share with you. All (···1.4s) right, this is where we had wrapped up
(···1.0s) on the, uh, on on the last session. (···0.8s) We had mentioned that in your detailed
scope of work there is this decision making test. So four simple questions.
Will it add value? Will it help you sell the property? (···0.5s) Is it needed and is it cost efficient?
Uh, first point for revisiting this is as you get quotes from the various contractors, (···0.5s) they
may have suggestions for you (···0.6s) that are beyond the scope of what you've provided. You
wanna test those suggestions against these questions. (···0.5s) The contractor, of course,
would like a big job in many cases because that means more money.
And so know that sometimes they'll suggest things (···0.6s) that (···0.7s) would be nice to haves
but aren't need to haves. Sometimes they make suggestions and you say, wow, I didn't think
about that. And that's a great idea. And then you factor whether or not that makes sense for all
of these reasons. Uh, so I guess be open to what they have to share, but also be discerning
(···0.5s) in making decisions about what you're going to approve and not approve.
And again, how do we know all that? (···0.5s) Because it's based off the after repaired value
that you've already done the legwork on. You see what sells in the neighborhood, what houses
are rehabbed at what level. So now you can see where some of the stuff would squeeze in to
say, will it push me? Will I sell the house for faster? Will I get more people, higher bids? And
things of that nature because you already know what the houses look like that are selling quickly
in that neighborhood. Yeah, so a good example.
If they tell you to put a big deck on the back, 'cause you've got this beautiful back area and no
one else has a deck, but the house are selling, (···0.5s) you may not do that but deck. Right?
Right. It just, so you'll go through the process and and figure that out for yourself. Um, now we'd
like to share what are some of the key areas where you're gonna wanna put focus and
potentially ensure that there are more dollars going to those areas? Um, kitchens are for sure
one of the places where you're gonna want to spend money.
Now, this is a higher end home. You can see that this particular kitchen there, there's funky
designs along where the backside of the bar is. Uh, there's ca cabinetry with a matching wine
bar area, the high hat lighting, the stainless appliances. You're gonna do what is relevant to the
market, always going back to that rv. We live by the rv, another House with an elephant pointing
at the door.
We figure Imagine that that elephant shows up quite a bit. Uh, here's an example of a couple of
other, uh, kitchens, and these are all kitchens that are a part of homes that we've renovated
(···0.6s) and price points on the homes vary. Uh, I would say within these kitchens, probably the
lowest was the two 70 and the highest was prob was north of 700. Yeah. Yeah.
So that is, that's a range of, of kitchens (···0.9s) Now. We, we love the term. Wow. (···0.7s) And
what you're looking to do in rooms like the kitchen is to have some kind of wow (···0.7s) feature
that when someone walks in, they're like, gosh, I just, I love this (···0.7s) and I need to have it.
'cause you want them to wanna have your house. Uh, study after study has shown that a quality
kitchen, uh, the money that goes into the kitchen is going to really have, uh, that biggest wow
impact on your buyer.
It's a place where they're going to look. So things like (···0.5s) having matching stainless steel
appliances adds a wow. The degree to which those appliances are, I guess degree, the, the
quality, the high-end ness versus basicness of them, there's a wide range of prices. Mm-hmm.
Uh, we buy stainless steel packages and we can do that sometimes for 1800 to $2,200 for a
complete package that includes a microwave, a stove, a refrigerator, and a dishwasher.
Uh, and that's a pretty good price point in our market to be able to do that. Now we've also done
kitchens where we've spent north of $3,000, (···1.6s) but only when that is warranted in that
particular market (···1.3s) styled or cool updated lighting.
You love high hats. I Do. They're so efficient and (···0.7s) lighting is so important in all the
houses today. It just is. Yeah. And so the l e d uh, high hats now are, are energy efficient
(···0.7s) and they just, they, they do add a wow, especially when you are taking photographs of
the home and when someone is showing the home, it will show much brighter and lighter and,
and that works to your advantage. Mm-hmm.
Uh, little things that you might add. Uh, something like a backsplash. There are new ways of
having a backsplash done today, uh, where it used to be a big mess. Now they've got some
pretty simple processes that allow for a backsplash to go in much more quickly and easily. And
so know that it doesn't have it. Sometimes something seems like it's a really big deal and a big
task and sometimes it's not. And that backsplash may just be a little featured area, uh, within
the kitchen.
It doesn't have to be the whole thing. (···0.8s) You speak to the next one 'cause you love it.
Which one? The next one on the list. The pot rack. Yeah, Of course. (···1.2s) I, (···0.7s) I think
it's a great feature to have and it's pretty inefficient to do and often when we do wainscoating
Inefficient or efficient. Efficient. Inexpensive, but efficient, right? Yes. We'll, (···0.5s) when the
contractors are, are doing wainscoating on some of the islands, we'll save a piece of the
wainscoating or pick up more, put trim around it and put it over and open space(···0.6s) and
several places that we can order, um, the racks from that you can hang pots and pans on that
are really cool.
That'll fit the design. Whatever the kitchen is, whether it's a country or French or modern, you
can get the different racks or the, the bars that'll hold the pots and pans to match. And so they'll
take the fe the feature of the cabinet or the KickPlate in front of a bar and put and create a, a uh,
amount for the pots and pans, which (···0.6s) always gets attention.
Always. It's a wonderful feature. And it's photographs well, and like I said, it's not that expensive
and they, they add an awful lot. Yeah. We've actually sold a close to $700,000 (···1.1s) home
where the one question from the buyer was that's, would it be possible to leave the pots on the
pot rack? Um, so again, something that drew them in into the kitchen space. Yeah. And you
know what your decision, if you wanna leave the pots, you could buy an awesome set of pots
for 299 bucks on Amazon, probably less.
But You talk about places to put color and stuff too. Yeah, we can, you can get a, a set of pots
and pans that are from blue or red or gray to match whatever the, the tone you wanna highlight
in a kitchen. (···0.6s) And we're talking hundreds of dollars, not thousands of dollars to add a
really cool feature that gets people's attention, right. Which it's supposed to do and create a
motion. Um, other elements in a kitchen, clearly countertops are one, (···0.5s) a new or freshly
painted cabinet.
Those are probably the more standard things you're thinking about or even a kitchen island.
And so depending on the design of the kitchen, this particular picture we put up because it
included that feature of the pot rack on the wall, which was very inexpensive to do. (···0.7s) And
in a secondhand store we found this piece, uh, piece of furniture that was painted to match the
cabinetry in the kitchen and just added an additional little area.
This was a, (···1.3s) a $200,000 home when finished. That was the a r v on this house. (···0.6s)
And adding, uh, a little bit of furniture, uh, was, was a, a definite plus in getting a better finished
product. Actually, the a r v of the home itself was probably more like 180 5 to one 90. Correct.
That's what we built the Estimate. It was the, uh, furnishing of the home, which was all done
with secondhand furniture.
We sold the home furnished. And so we included these items in the sale of the home And things
like where you, you've got a, (···0.5s) and that's not a big bar, but it, it forwards us an
opportunity to put a, a bar stool under it and you can put very creative padding on the seat.
Again, inexpensive creating a little wow and some separation. Yep. And color, color, color is a
big one. (···0.7s) Alright. Uh, another key area. So we've covered off on kitchens master
bathrooms also a, a big area for putting focus and energy because people are going to be
invested in having a really nice master bathroom space.
Um, master bathrooms, again, just to give you some perspective on different design and size,
(···1.4s) again, different design and size, what's done (···0.9s) now, things that can add wow in
the bathroom. And, and these two photos actually are not master bathrooms, but, uh, a guest
bath and a half bath to, to highlight that we put an emphasis on making all of the bathrooms
nice, but a little extra in the master.
Things like an accent wall or accent flooring. The photograph here to the right, that was a, it's a
tiny little bathroom. It, you know, it just has a small sink and a toilet. But adding that flooring and
that wall to the back added a lot of character to a tiny space.
Uh, the picture to the left, having a cool feature, like a round mirror that isn't seen in every one
of the homes that are like this home or a towel rack, which you'll see in a lot of our photographs
(···0.8s) for less than $30 we can buy one of these racks. We mount it, (···0.7s) we put standard
towels on it and give the bathroom a spa feel. We always put a shower curtain up in our homes
when they're finished.
And primarily we'll do a hook list shower curtain that has that area, again to show light. And
inside the tub or the shower is one of those l e d high hats so that there is light in the bathroom
and that just accents and creates warmth to the room. Gene will cover other features, which she
has before and she will again. But things that make it simpler for us to do estimates and the
contractors know that whole unit for the shower between the bode bar, the tile, the drop in and,
and the spot for, for shampoo and stuff is consistent with most including the floor tile.
So they know exactly what the colors, the tones and the quantity for the most part based on
square footage and what you pick up, including the hardware. And it's all factored in easily and
from a time standpoint and another one. So you'll see consistency in a lot of that too. Um, wow.
Factors walking up. We talked about curb appeal and walking into the house when you first get
there and (···0.7s) colored doors (···0.8s) painting or refreshing a a a house front door is an
easy one.
Don't overlook that because it adds a significant wow factor. You see people, it'll focus on a red
door, but it might even be yellows or blues or whatever might draw the attention that fits the
style of the house and the color tones that you wanna pick up, (···0.6s) but also featured on
there is a good handle. (···1.0s) I love a good handle on a front door. And I think most people do
as well. I think it touched the touches, the emotional part as well as the security part.
Something that says this is solid and will help secure my family. And, and it makes me feel like
most of the stuff I'm gonna come across in the rest of the house is done in a solid fashion as
well. I think there's, I think there's a message that comes along with that 'cause it's a sturdy,
solid handle (···0.5s) and also something like a nest (···0.8s) to be able to add a nest to your
house to bring it more, more current, uh, efficient, energy efficient and cool and, and, um, you
can do an awful lot of neat things with that, but that's 150, $200 (···0.6s) more than what a
normal thermostat might be, but adds tremendous value.
And another wow factor. So think about your H B A system. If you're fortunate enough that that
doesn't need replacement in the house (···0.6s) yet it's been there for a while, it's just running
well and you've got that dated tainted yellow thermostat on the wall that's going to raise
question to your air conditioning unit.
They're gonna say, oh, well look how old that is. The unit must be super old. You put a nest up
there at the time they have to re you know, if that buyer has to replace the air conditioner out of
future date, well they've already got the nest taken care of. It does send just a totally different
message Yeah. On that emotional level. Yep. And curtains and many blinds. Sometimes an
overlooked factor, (···0.5s) but it's important and it, and it adds character to a room can take
somebody's eyes off something and focus on another wow factor that's not that outrageous at
all.
Yeah. And sometimes it is the wow. Yeah. Uh, this is a recent reno that we did in the villages
(···0.6s) and it does highlight a couple of the things that we're speaking of right now. So the
curtains here were just sheer curtains purchased on Amazon. I think there were about $19
(···0.5s) shipped in (···0.6s) 24 4 hours on prime. The curtain rod also was very inexpensive.
The lighting here was added as one of our wows.
(···0.8s) And that was a Home Depot buy. It was one of their new lights. And it happened to
match perfectly with the flooring that we had put in. You'll see the stainless steel appliances.
The package was under $2,000. Uh, the cabinets in this house, (···0.7s) it was less expensive
for us to have everything ripped out and redone. The cabinets though were simply a boxed
product on low shelf.
(···0.9s) So there were lots of little things done that added wow to the house That they added
Waco. So they, they picked up a few strips of wainscoating and put it on the outside part as like
a KickPlate when you'd had the bar stools around that bar. Yeah. That island was it, it can't tell
in this picture, but it's a very large center island for the kitchen. And it added a lot of nice
features. Yeah. And that was a, the contractor's suggestion, you know, as we go through with
the contractor and say, you know, what's the thing that we can do that's just gonna spruce this
kitchen up?
And they said, Hey, you know what? We could do this and that wouldn't really cost much more
money. (···0.6s) And so those are the things that you're looking to do. Um, as you go through
even that scope of work, you wanna take into consideration the little extras that you're going to
add. Notice the lights, lots of lights add high hats. And even on the previous, you missed on, we
didn't show it or call it on the previous pictures, but a lot of the kitchens will put the under
cabinetry.
You'll put, we'll put lighting under the cabinets (···0.5s) that add a significant wow too
throughout. You can see some there. Yeah. There's some that are different colors even that add
a little wow that are pretty efficient to do. Um, and in this house know that the high hats that
were in the house were working, but they were dated. They were the ones that kind of moved
side to side. You could aim 'em at something. And again, just as you're updating a home, you
wanna give that fresh look.
L e d lighting is what people are looking for. They're looking for efficiencies. (···2.1s) Pinterest
and house.com are two excellent resources. So I love the creative side of the business. Ron
always busts my chops 'cause I'm like, well, you know, I'm the interior designer for the team. I
love the staging part. When we do a house, uh, the picture here is one of the houses that we've
recently sold and it is staged. Um, and we'll do that 'cause we want someone to walk in and feel
like it's home, uh, for ideas if the, the creative part doesn't come naturally to you.
And I use these as resources even with my creativity. That's such a bragger. Oh My god.
(···0.5s) But Pinterest and house, you can type in, you know, I'm looking for a small bathroom,
um, looking for an id, whatever the idea is that you're looking for, you're gonna find that there's
tons of pictures. Uh, we did a house where we wanted to have barn doors (···0.6s) and so we
spent, you know, some time googling barn door options and just getting pictures and seeing that
whether it was colored or not colored.
So, uh, just two really good tools for you to, uh, check out (···2.3s) standardization. So this part
for me is the boring part, but this is the time saver and the money saver. Yeah. Pay attention.
(···0.8s) Okay. No, I mean, It's, no, you're right.
It's an don't skip over some of the stuff that appears to be mundane and boring because the
systems can save you time, money, and, and help with decision making very quickly, which is
very important in all of this. And even the previous section of stuff, um, there's standardization to
that, right? We have wows that we do in every house. Mm-hmm. And so will I say I love that
creative, uh, time spent. When we come up with something that works like the pot rack on a
wall, we are not spending a lot of time on that anymore.
Our, our team knows that we like to do that where there's a place for it. We know what to buy
and that's, it's quick. Um, the standardization that I find a little dry, uh, but that's important to
have for the, the purposes of saving time and money (···0.6s) are things like your paint color
palette. We use Sherwin Williams paint in our homes. Our team knows that's what we buy. We
have a palette of specific colors that are working right now.
And actually, whether it's a lipstick, a standard or an upgrade, that color palette is pretty
consistent for us. (···0.6s) Flooring will vary, but we have consistent flooring for each of those
types of upgrades. You know, whether it's a lipstick, a standard, or an upgraded renovation.
(···0.5s) And we have a backup. So we have a plan A, a plan B, and in some cases even a plan
C. And the reason for that is if something's outta stock, uh, if it's outta stock, it's gonna slow us
down.
Or if something's jacked up in price, which has happened with some of the taxes, Or if trends
change in some certain area or a certain block is selling different colors or different flooring, we'll
know that Yeah, we'll know that from the sources where we buy from, from the contractors and
flooring and the agents, they'll figure it out pretty quickly. Um, light fixtures by room. We have
some standards that are our go-to. So in most of the bathrooms that you'll see, we've
renovated, we have the exact same light (···0.7s) contractors know how to install it.
So there's efficiency for them when they open that box, they've seen that light a a million times
(···0.8s) and it comes in a three and a five light fixture. So depending on the size of the
bathroom, they know which one to get (···0.7s) faucets for both the kitchens and the bathrooms,
you'll find the brands that are working best for you. We, like, we, we happen to like Delta and
Moen, those are the two that we use most often.
Uh, kitchen cabinets standardizing if it's a lipstick grade reno and sometimes even if it's a
standard, we are using product off the shelf of Lowe's (···0.5s) or Home Depot if our Lowe's
product isn't available. Right. Um, in addition to that, we have a go-to cabinet specific person
(···0.6s) and they have standard cabinets and then of course they have the ability to customize.
(···0.6s) I don't know that there's been any case where it's made sense to spend the money to
do a custom kitchen cabinet. In most cases, they can find product that's standard and that'll
save you a lot of money. Um, and then the appliance packages, uh, that's another area where if
you can standardize what you're using. And we have standard for lipstick standard and
upgraded rehabs. Um, if (···0.6s) you can in (···0.6s) your market.
Another alternative is to go to a, uh, refurbished appliance store. And especially if you're doing a
lipstick reno, that might be a less expensive option for a package of appliances. (···1.1s) All
right. In wrapping this section up, um, I'm gonna bring it back to the questions you're asking.
(···0.7s) The will it add value? Will it help you sell the property? (···0.8s) Is it needed (···0.6s)
and is it cost efficient?
(···0.8s) And when it comes to the wow part, (···0.8s) we're gonna suggest that you include
three wows. And those wows should answer yes to numbers one, two, and four. (···0.5s) It
should add some value. It should absolutely help you sell the property. Otherwise it's not a wow
(···0.6s) and it should be done in a cost efficient way. A (···0.8s) wow is not necessarily
something that's needed, but it's something that will answer the other three.
And ultimately help you sell the house faster when you're finished with your rehab. (···1.5s) Is
that it for scope of work? That's it. All right. Yeah. In the next sec, uh, in the next session, we
are going to discuss how you're gonna hire your contractor. So would suggest that you get that
scope of work finished. 'cause you will need that in order to hire your contractor for your job. So
till then, uh, we'll see you, see you later. (···1.0s)
(···2.3s) Ready for step three? Uh, we are. And step three in smart rehabbing is hiring your
contractor. (···0.8s) We are gonna jump in with some PowerPoint slides. I am sure you guys are
totally psyched and ready to hire your contractor 'cause you've finished your scope of work
means you're close. You've done all that work. Yeah. And you are close now. (···0.8s) All right.
What does it mean when we are hiring your contractor? Um, we, we want to go through, uh, and
share with you first how to find a quality contractor (···0.8s) and what that process of
prescreening the contractor might look like.
Um, there are different kinds of contractors. Yep. There's general contractors that will (···0.7s)
oversee a project, have their own contractors on the under them, as well as some
subcontractors. But they'll charge you an additional fee, maybe 15, 20% on top to manage the
whole project.
Then there's independent contractors that are (···0.7s) roofers or electricians and plumbers that
are all licensed and have their own insurance as well. They're not All licensed. They, they may
all say they're licensed. (···0.7s) You want one who's licensed Check you want him who's
licensed and insured and will happily supply that information (···0.5s) as well as referrals. And
then they're a handyman and handyman you can hire for certain projects. (···0.7s) They're least
expensive.
They're not always insured, and they can handle things probably like drywall and taping and
handing some cabinets and things of that nature And pain and other things. Correct. We have
some, we've actually been pretty lucky with some good handyman. Our job Absolutely have.
And all of that will have its own degree of either your managing (···0.6s) more hands-on, um,
and because it's a little more efficient or you're hiring a general contractor to manage everything
for you. But they'll come with their own challenges. Right.
And their own costs. Yep. Um, you'll want to, in consideration of hiring our contractor, uh, be
ready for some conversation. You're gonna get to talk some more. And that is sharing with them
who you are and (···0.5s) how you work. You want them to know what's important to you, how
you run your business, (···0.6s) and that will be part of figuring out if they're the right person to
be on your team. (···0.6s) And it'll also be a part of that last bullet point there, which is setting
expectations. You want expectations set and clear Yeah.
From the very beginning so that you, and they are not disappointed in the process of working
together. Open communication is so important. Yeah. We'll just keep saying that. Right. It's
communicate. Communicate. It's Always communicate important. It's, (···0.8s) I'm agreeing with

you. All (···0.7s) right. Hiring your contractor. Uh, let's, I guess, give you some ideas on how
you're gonna find a quality contractor. Uh, there are lots of different possibilities.
Uh, local job sites is a good one, and that sometimes looks like just driving the neighborhood.
Uh, if you're driving the neighborhood and you see a (···0.6s) contractor's truck parked, uh, and
they're there every day while the job is getting done, that's a really good sign that there's
someone that shows up. (···0.6s) And you may ask them for their information. You also might
find out who owns that home (···0.6s) and then find out if they're happy with the work that that
contractor is doing.
(···0.7s) So, local job sites is a good one. Even houses that have just been rehabbed in the area
that you're farming or that you're looking to invest in, (···0.9s) ask around and find out who did
the work on the product that you thought came out really nice. 'cause they'll absolutely refer
their names and want their names out there if they know they're doing a great job. Yeah. A
couple examples for us in Jersey, when we first started, one of the very first contractors that we
hired (···0.6s) was because we had gone to an open house.
We were in the market shopping for a house for ourselves, and we saw an awesome finished
house. It just wasn't the right house for us. But we loved how the work that they had done,
(···0.6s) and we asked the sellers, uh, for the name of their contractor, (···0.5s) and they ended
up being hired by us to do work on the home that we did buy. It was one that needed work.
(···0.7s) And so that's happened to us. Um, we have met contractors by doing the, driving
through the neighborhoods.
Um, also, all right, next one. Home improvement stores. Yeah. (···0.6s) Big box stores, Lowe's,
home Depot, any one of them. They're all over the country. Anything like that, that sells supplies
and, uh, and, uh, home renovation needs (···0.6s) go there early because the good organized
contractors that are loaded with business will be there picking up their supplies early in the
morning, six o'clock, six 30.
So you get there early and see who shows up. Um, take a picture of their van or their phone
number and give 'em a call. Go in and talk to the people that are working in the pro shop in
those stores. (···1.1s) On occasion, they'll be able to give you some names or give you some
information that'll help you steer your way towards some really good contractors. Yep. Uh, your
local R group, we've mentioned the ria, it's your real estate investment Association. If you're not
a part of one in your local area, it's definitely worth looking into find out what that that group is.
You will very likely have some contractors who are members, and if not, you will have members
that are using contractors in the local area. And they, again, might be a great resource for a
referral, uh, name of somebody that they would recommend. Uh, there's a couple of websites
that also can be used as resources. The Blue Book Home Advisor, bid Clerk, these are sites
that you can go to, um, with, uh, to get help in identifying a good contractor.
Uh, building supply stores different from a home improvement store. So a building supply store
is gonna have that. Uh, someone who's building homes is buying different kinds of supplies than
someone that's fixing an existing home. (···0.5s) And so, uh, those stores that have supplies,
again, may have the names of someone that they're willing to refer to you.
(···0.6s) Even specialty shops you can go to, uh, companies that excel or (···0.5s) promote, or
that do windows or that do fireplaces or that do screening and, and countertops or sinks,
cabinets or sinks. (···0.6s) It's endless. When you're getting into rehabbing and repairs, they'll
often have their own go-to favorites, and you can pick up referrals and do your own legwork on
that as well. But (···0.5s) it's endless. I, (···0.6s) when our mentors would come out early on into
our market area, (···0.8s) they would take us to the, in jersey, the bagel shops in the morning, or
a lunch, uh, you know, a fast food lunch place where contractors who were busy and go pick up
sandwiches, just sit in that parking lot and see the trucks that come in, that the person they'll
send to go pick up their sandwiches or their breakfast or their coffee to bring to the site.
They'll have their names on the truck. They'll talk. You can see an awful lot by looking at a truck,
in my opinion, and get their information and give 'em a call. So you can find out an awful lot,
again, just by your local area of where you go. Uh, local building department.
Uh, they may not give you the names and numbers of contractors. They might, but they, they
also may not. But a way to get to, uh, the names would be to find out who has open and closed
permits with the building department. So that would be not only the name of a contractor, but it
would be of a contractor that is doing business the right way, that is actually permitting when
they need to permit, and that they're seeing it through to the end.
It's a Big indicator, Uh, a great suggestion there. Referrals can come in, uh, from many different
folks. Uh, another we've mentioned a few. Uh, another might be the local realtor that you're
working with. Uh, we have definitely picked up a couple of local handymen (···0.8s) and
contractors. General contractors through working with the realtors, because if a realtor is selling
a house that is in need of repair, they have a go-to list.
They know who they need to call or suggest a home seller call. Uh, if in fact there are repairs
that need to be done to get the house to close. (···0.6s) So that should get you started on
looking for, uh, the process of hiring a contractor that's gonna give you a list as to, to how to find
them. (···1.5s) Now, once you find them, you wanna prescreen them. And that can be done by
phone. It can also be done in person. A (···0.6s) suggestion might be to have a list of these
questions prepared for yourself in advance so you don't forget the first couple of times that
you're talking to someone, you may just, you know, get that blank stare, like, oh my gosh, I just
forgot everything I learned.
You have your phone number, please, I'll call you. (···0.6s) Right. And, and that's okay if you do
that. Uh, but if you're in dialogue with them, there are a couple of basic questions that you do
want answered. Uh, so that you know whether or not it is someone that might be of interest.
Notice that it's like they might be maybe, I mean, we're still really feeling it out.
Uh, how many years of experience do they have? You do not want a contractor who this is the
brand new job that they've just decided to do, uh, that they're out of work and they've decided to
do some stuff on the side. Uh, you wanna know how many jobs they're currently working on.
Are they busy? (···0.8s) And I often will ask, uh, you know, how far out are they booking new
jobs?
So I know what my wait time might be, uh, to get on their schedule. (···0.7s) But also that gives
me a really good indication about how busy they are. (···1.8s) You can go, I'll, but (···0.5s) I
wanna follow up on that just a little bit. (···1.2s) There'll be different views (···1.0s) of, you know,
if somebody, if contractor's really busy, they're really good. I (···1.2s) would, I'd be very cautious
on, on that. And you'll find contractors will accept (···0.9s) multiple offers to go work for people
because of, you never know.
I get it. You never know when that job's gonna end. And if there's gonna be a dry spell, we've,
depending on the market cycle that happens. So I can appreciate that. But (···1.3s) I've been on
so many different sites, if you're not number one (···0.8s) from start to finish, (···0.6s) you're not
number one. And things happen all the time. And we've got contractors, we know contractors
that will take whatever comes along and pinging pong from job to job to job touching it, but
never really completing it on time.
And that's frustrating. And I get why they do it. And some people say, I'll, I'll take it. (···0.6s) I
would be, you (···0.6s) know, a little more cautious in that. So, so How would you screen for
that? Ask 'em how they, how, what their current workload is. How do they operate? Do they
complete (···0.6s) before they start the next job? I'd like to know all that good. They're simple
questions to ask and get honest answers from. And then make your own evaluation based on,
maybe they limit it to two jobs within a couple of miles of each other.
And they're honest and they, they tell you what their schedule's like to complete. And, uh, then
you make your decision. Uh, you wanna know how many workers are a part of their team so
you know what their bandwidth is. If it's a team of two and someone gets sick, does that put
them behind dramatically on, on your project? Um, you know, we've experienced that and can
say that you, you wanna know that they have the bandwidth for the workload that they have.
(···0.6s) You wanna know if they're using subcontractors and if yes, what they're using the
subcontractors for.
(···0.7s) Just because they're using subcontractors doesn't mean that you don't wanna hire
them, (···0.7s) but you wanna know what the subcontractors are being hired for. Uh, we've
talked to different roofing companies and depending, you know, let's say in Florida we have a
hurricane come through and every roofing company is maxed out. Well, suddenly they've got
subcontractors that they need to hire in order to get to all the work.
And it may not be an experienced roofer. And now the roofs are getting slapped up instead of
done properly. And that's concerning to us. We want an experienced person working on our
project. (···0.5s) Or somebody may be bringing a subcontractor in to do minor work while they're
doing the major work and they're responsible and oversee them, which is great. Which is find
out because that may help them with some of the labor or the demo and things of that nature.
So it's just, just keep asking the question to get all the answers.
They make a make a good business decision. Yeah. And do things like, do they have their own
equipment? (···0.9s) Lot of people for obvious reasons, don't wanna own all this equipment.
They'll rent it out on the specific jobs. (···1.0s) Doesn't make it bad. Just find out, depending on
what workload is for you that you need, (···0.5s) do they have access to that critical piece of
equipment? Are they reliable? Do they use it just once in a while? In other words, are they, are
they really efficient with that equipment? Are they using it all the time? So I find out what they,
what equipment they borrow versus that they own for specific jobs that they're using (···0.5s)
that might be an important, uh, you know, deal for you to understand.
And obviously, are they licensed and insured? There should be no question. If they're licensed
and insured, it's a first question people ask often. We almost should put that at the top of the list,
Right? And they should be handing it out. And you should be able to call and verify or pull it up
and make sure it's current, (···0.7s) because there's gonna be other things that you're gonna
want them to do about putting, naming you on the, naming the product and or the house and
you on the insurance as well.
So that should be a standard busy business operating question. And everybody should be able
to deal with that. Do they get permits for their work? Really important. The last thing you wanna
do is have somebody cut corners, have an inspector come out in your town and you've gotta
tear walls apart to see electrical or plumbing (···0.7s) or, or tear things apart in a kitchen or a
bathroom because they didn't see everything go in. There's no reason for that. So make sure
from the building code, make sure your county, uh, your city what is required, and make sure
the people that are doing the work understand that they pull the permits, they get it inspected
before they move forward.
And it's all planned out ahead of time. So you're not twiddling your thumbs for weeks trying to
figure out if something is needed or not. (···0.7s) Do they carry liability insurance and workers'
comp? Uh, these are, these are gonna be deal breakers for you. Uh, Ron already mentioned the
license and ensure this is another level to that, the liability insurance and workers' comp. And
you'll see why they're deal breakers.
But, um, just ask the questions upfront because you don't wanna waste your time moving
forward with someone that doesn't carry those things. (···1.0s) And can they provide you with
referrals? And are those referrals current? Are they giving you a job from 10 years ago and
that's still their top of mind referral? Or do they have some examples of work that they've just
recently completed and they can share with you the names and phone numbers of those folks.
We have people that are (···0.9s) couldn't wait to hand out referrals or it's not even a big deal to
them.
They can give you the last 15 jobs they did in the last couple of months. Call any of 'em,
anytime the people are pleased with their work, they're allowed to give out their phone number.
You can give them a call or you can go by or see photos and talk to the people about the quality
of work, how they were on site, um, the cleanup efforts, things of that nature. Did they respond
on phone calls and things like that that you would want to know about and they'd be happy to
share And, and be prepared. It's kind of interesting also, this is all your due diligence and kind of
determining if this is someone that you would wanna hire and work with.
I got a phone call earlier this week and it was from one of Ron's and my contractors who is part
of our dream team. (···0.6s) And he was calling to find out if I knew anything about a particular
individual that was looking to potentially hire him. (···0.5s) And so he said, you know, I know that
I'm always being evaluated by someone that's hiring, but just as much as I'm being evaluated, I
wanna know that the person that I'm working with is gonna be able to pay me.
I (···0.5s) know that they're, uh, I not a jerk to work with (···0.6s) that they're gonna have their
stuff together so that I'm not gonna be slowed down on the job. And so it was interesting
because the whole tie together, there was this person (···0.6s) knew me by name from our ria,
(···0.6s) and so had told our contractor that they knew me.
Well, the truth is, they've only been to one or two meetings, so I don't really know them and I
couldn't vouch for them. Um, either way they might be terrific. They might not. But it is
interesting. It works both ways, how it does work both ways. So your job is to find the contractor
that qualifies for the things that you want, but also be prepared that they'll probably have some
questions for you as well. Yeah. Works both ways. Now let's get into the specifics of what might
be some signals for a good contractor versus a not so good contractor.
I will only do that if we get to move over to the visualizer. Well, of course we're gonna do the
visualizer. Let's just Kidding. All right. There you go. You've got the power. I Got the power
baby. Woo. What is this topic called? So, uh, under hiring your contractor, we're gonna do a
good contractor (···0.6s) checklist and a not so good. You could say bad. So it's like the red
flags. (···2.7s) And this is just, um, uh, to help you easily (···0.5s) make a decision.
Is this someone that's on the, on the go side or the no go side. Go. So good contractor checklist
maybe in green. 'cause it's a go. Wow. (···0.9s) And yeah, we're getting really fancy now with
the visualizer (···0.6s) moving to a, a new level (···1.7s) and under good. You want, these are
checklists. It's fine. Oh, however you wanna design it.
Uh, but what we want is a good contractor versus the not so good. So good versus bad. So on
the good side, and you might wanna have 'em both ready, uh, I guess. Oh, 'cause they might be
like opposites. Look at you in some cases, getting very technical now in red, right? Like, boom.
Oh, look at you with the purple. How about That? You're throwing all these little colors. Yeah,
(···0.8s) the good and the not so good or bad, (···1.3s) the bad checklist (···1.4s) or the red
flags.
(···1.6s) All right, perfect. Okay, I'm ready. So the good stuff, um, what do we want our
contractor to check the box on? We want someone who is busy, uh, versus not so busy or
desperate for work (···3.2s) and the point they're not, (···0.5s) not so busy, uh, and, and not so
organized that they can't get to the jobs that they've signed up for.
(···0.6s) But we don't want someone who's desperate for work (···1.6s) because they're
probably not in demand. Uh, we definitely want someone who's experienced. (···0.7s) And
(···0.7s) our threshold on that is a minimum of three years of experience. We personally like
someone even more experienced than that, (···0.7s) but a minimum of three years figuring that
if they've been in business for three years, if they were really bad, they're probably outta
business. (···0.7s) It's a long time to go.
Um, but three to five years minimum is great. (···0.8s) And I would say the red then would be
new to the business. You don't wanna be the Guinea pig, (···5.6s) And that doesn't say that
(···0.9s) everyone doesn't deserve a shot and they might not be great. Yeah. Make your
decisions, go with your gut and, uh, have a backup plan. (···1.0s) Yeah. If you're going with your
gut, have a backup plan. That one has come to bite us in the fanny as Ron will will say, where
we've given someone a chance and we said, you know what?
So personally I would say don't skimp on experience. You know how somebody gets experience
working with one of your studs, working with a really good contractor, shadowing them and
becoming part of, of the team by earning it. And that's often what happens anyways. And then
they'll branch out on their own. Yeah. But have 'em get experience from something you know is
good. All right. Uh, clear communication, communication. We keep reinforcing as something,
uh, that is incredibly important.
You're gonna see that right away. So if you, uh, are talking to someone outside their truck,
you're gonna know whether or not communication is working. Um, you'll under, you'll see how
they treat their coworkers because you know, if they're, if they're by themselves, you won't see
that. But (···0.6s) I, I look for all different cues and how people are, how They treat people, And
yeah, how they treat people and how clearly they're communicating what needs to be done.
Um, if it's unprofessional or poor communication, that would be on the red side. The, the bad
list. (···4.2s) I like the unprofessional. Unprofessional and, and professional and unprofessional
in the world of contractor is is not judged by their clothing. It is a given that they're in work
clothes, that they're in comfortable clothes at a minimum. If they're someone overseeing and
managing, they're gonna probably be dressed casual.
If they're the guy or gal that's doing the work, they're gonna be dirty. Uh, they're, they're gonna
have their hands in it. Um, licensed would be another one on the good side and not licensed or
you know, so licensed and insured, you can do both. (···3.0s) So licensed and insured on the
good list (···0.8s) and no license and no insurance on the bad list. (···2.5s) If you see me
looking to the side, Calvin has entered the terror (···0.6s) is visiting, and we're, we're hoping that
he'll stay quiet.
(···1.4s) All, uh, licensed and insured. (···1.4s) Okay, what's next? Um, there's, there is a piece
about financial stability that matters. On the good side, you don't want to hire a contractor that
cannot afford to buy the materials to do your job. And you're gonna know that that's important
when we go through how a contractor gets paid.
So if someone, you want someone who is financially secure, you can write that down. (···0.8s)
Financially stable, financially secure. And the opposite of that would be financially unstable.
(···2.3s) What would that look like? If I was financially unstable as a contractor? How am I, I'm
telling I need money now. How would that show up? Right? Yeah. (···1.1s) Maybe you were
writing, I think I kind of covered that. I, (···1.6s) So the, the person that cannot afford to buy the
materials they need for the job, the person that can't pay their team until you've paid them, that's
a problem.
They're living paycheck to paycheck. Uh, we talked about insurance. We also want workers'
comp. (···0.6s) So that would be another on the good side, they're gonna have the things we're
gonna require workers' compensation, (···1.2s) and that's an insurance. (···0.8s) And on the bad
side, they're not gonna have that.
(···6.7s) You are doing really good. I'm trying to write this. If it's a great in their, it's really good.
(···1.3s) So it's like they have it, they don't, they have it, they don't. (···1.7s) I, Uh, the next one
would be they have referrals and at least three (···1.5s) and call them if they're gonna take the
time to give you the referrals, make the phone calls, and, uh, ask them, you know, what they,
what they loved and what they didn't love about working with this person as a contractor.
So bad checklists, they have no referrals. (···1.1s) They cannot provide them (···6.1s) On the
good side. Um, not only do they have referrals, but they can give you like, examples of that
work, right? Not only can I give you the names of the people, but I can tell you, you can go look
at this project.
(···1.3s) And we've seen that on some of the independent contractors we've hired, uh, for
various jobs where, you know, they'll either invite us into the workshop on the stuff that they're
doing. They will, there, there's so many examples of names, phone numbers and, and examples
of their work. (···0.8s) So providing samples, and they can't provide samples probably because
they've done no work.
(···2.6s) Uh, almost related to communication would be their timeliness. Now, in this business, I
think in life time is money. (···1.1s) And you know, if you've set an appointment with a contractor
and they are late, uh, they are wasting your time. (···0.7s) And that is an indicator. So on the
bad checklist late now if there is a valid reason that they're late (···0.7s) and they explain it and
you reschedule and they're on time the next time, then you use your judgment.
But if they're late and they're late again, and they're late again, like done, you know, it's, it's
going to be a problem for you When you're not the priority outside of family or emergencies.
Yeah. But when you're not the priority, you're not the priority. Um, and then, I (···0.7s) mean, we
could go on and on, but I, one last point that I would make here is commun, uh, probably on
communication.
(···0.9s) And that is just, um, what would you say, I mean, I've already said clear
communication. I think I just end (···1.1s) that, that there is (···0.7s) clear communication. I
mean, there's gotta be, so maybe just put a star next to it. (···1.5s) I'm not really communicating
clearly right now. Am I, (···1.5s) is there anything else that you'd add? Take a quick look at that
list. (···1.6s) Late minimum experience, dah, in terms of who I would can, You know, people,
people are good.
What? It's good teammates (···0.5s) want everyone to succeed. 'cause it's gonna lead to more
work tomorrow. So the communication part, even (···1.9s) working around the fact that the more
efficient and effective we can be, that there's plenty for everybody and let's find the next deal
together. And you want it on that team as opposed to somebody struggling to fit in or not really
wanting to fit in, (···0.7s) you'll get that and it might not be the right fit. (···0.8s) But somebody
who knows that we can build something good together and wants to be part of that growth and,
and scaling that piece, (···0.6s) they'll be on the lookout.
They'll communicate effectively to other people. They'll bring other new ideas into the
conversation. So (···0.8s)I think it becomes a really effective power team when we're all on,
when, when you find that right mix of somebody who's smart and hungry (···0.8s) and, uh,
wants to operate the right way, (···0.8s) I know what it is that I would wanna add to the list.
What, uh, and it, it was in my gut.
It's a gut. Uh, it it is in your gut that this is a good person for us to work with (···0.8s) or I just
have a feeling it it's not sitting right and actually listening to your gut. Um, so there's, there is a
piece of intuition and that only it, it (···0.5s) comes with everything else in its totality. (···1.0s)
But if it doesn't feel right, (···0.5s) you're probably right in that assessment. Um, and hiring the
person is likely a mistake.
(···0.8s) So I, I would just say trust your gut and, and when it's, when it's not right, uh, go with
that decision (···1.0s) and, and move on and, and find, find the person that feels like it's the right
fit and that they fit all of the, the good checklist elements. (···3.4s) All right? Hopefully that helps
you with narrowing down. So you've found a bunch of people and now you're narrowing down
between (···0.6s) the ones that are potential good hires and the ones that you want to avoid.
(···0.8s) Once you've gotten this far in the process, (···0.8s) you wanna share who you are.
(···0.8s) You wanna share how you run your business (···1.3s) and see (···1.0s) if in fact there's
a good match. I mean, at, at the end of the day, you're trying to find a match. You wanna good
contractor for you, someone that's gonna understand you and someone that you can work with.
And you want them to be happy and you wanna be happy too. (···0.6s) You wanna set clear
expectations. And that is all along the lines of communication. Um, that's gonna be making sure
that they're clear on all of the things that they're going to be responsible for, um, which you've
detailed in your scope of work and kind of given them a heads up, uh, regarding what your
expectations are. (···0.7s) And ultimately, you're gonna have them come to your potential job
site.
(···0.9s) You're gonna have them take a look at your scope of work, (···0.9s) check out the
house (···0.7s) and get back to you with the bid. (···1.1s) And then once you've got a collection
of bids from the various folks that met the good checklist, (···0.7s) then you're gonna be at, at a
point where you need to make a decision on who it is that you wanna work with. (···1.1s) Any
final thoughts (···1.2s) on hiring or finding a contractor?
(···1.3s) Don't get overwhelmed. (···0.7s) Find people that are successful and shadow them and
trust your gut. (···0.8s) All right. Um, good luck. We would encourage you to start this process
even if you don't have a job lined up for real. (···0.8s) Because you are gonna want good
contractors on your dream team. Yep. (···0.5s) So start taking the steps to identify contractors
and practice that conversation.
It's gonna be really important so that when you do have the house, if you do great, but if you
don't have the house, don't have that. Be an excuse to not get out there and start looking for a
phenomenal contractor. (···0.8s) We will see you next time. See. (···0.6s)
(···2.6s) Hey everyone. We are looking forward to picking up right now in talking about exit
strategies. (···0.5s) And as a reminder, we'll be doing exit strategies in the context of, well, why
do I need to know what exit strategy I am going to use from a planning, uh, from from planning
purposes, (···0.7s) and also when (···0.7s) we're thinking about how to calculate what to offer on
a property.
So (···0.6s) we need to know what it is we're gonna do with this property. Does that make
sense? Yep. All right. We're gonna go to the visualizer so we can list out what the potential exit
strategies are, and (···0.9s) then we'll have some conversation about each of them (···0.7s) and
the context of, uh, of, of how this impacts what you're gonna offer. All right. The first and
obvious exit strategy would be we're (···2.4s) gonna leave them in suspense.
No. (···1.9s) Oh, you're writing down exit strategies. Well, what do you think the first one is?
(···0.6s) How about if we sell it, sell it to a home, and we'll flip it? Okay. So (···0.5s) this is a
rehabbing class, and most, uh, folks will think in the context of buy, fix and flip. (···0.8s) And that
would be the first potential exit. Uh, we've talked a bit about coming up with your A R v (···0.8s)
and the A R V would've been that home value (···1.0s) that a homeowner would be willing to
pay based on how awesome you made this house and what's selling in the market.
Right? So we'll address a little more detail on that. But buy, fix and flip would be the first, uh, the
second exit strategy. Uh, and probably, uh, another very common one is that you're gonna buy
and hold the property, (···1.8s) and that would be buying and holding so that you can rent it.
(···1.5s) And that kind of rental could, uh, be several different, uh, strategies in terms of renting.
You could be renting the property, uh, long-term. So you're looking for a long-term tenant. Uh,
you could be renting that property, uh, as an Airbnb. (···0.8s) You could be doing a seasonal
rental, uh, vacation rental by owner. Uh, so any of of those would fit into buying and holding the
property and having a tenant in the property as a rental.
(···0.6s) All right. What do you think for the third one about a lease option? All right. How about
it? How about a lease option? It's similar (···0.6s) to, uh, a buy and hold because there's going
to be a period of time where it's leased. (···0.5s) The difference being that this individual has
made a commitment level, uh, with a non-refundable deposit, uh, to you that, well, it's actually
you're making a commitment to them that you are not going to sell the home to someone else
for a specific period of time because they've paid you an option consideration fee.
Uh, folks often love this strategy and, uh, because when that tenant moves into the property,
they are believing and, and thinking about that property as if it's going to be their future home.
It is their home today, and it's one that they're gonna own in the future. 'cause their plans are to
buy it. Uh, another exit strategy would be to wholesale. (···0.6s) And that might raise some
question like, well, why would I need to know (···0.7s) about renovating and rehabbing a
property if I was going to wholesale the property? Because I'm gonna pass that contract off to
another, uh, investor and they're gonna be the ones doing the work.
Well, we'll get into the details about why you'll need to know how to do the budget and plan for a
rehab on that property, even if you're going to sell that property to someone else (···0.8s) as an
assigned contract. Uh, and then I think you have a fifth that's, uh, really important to include in
the list. What would say Walk away. Yeah, walking away. Uh, and that's, we've done all the
numbers (···0.7s) and we knew and, uh, offered (···0.6s) something that was at the maximum
allowable offer or less, (···0.7s) and the seller said no.
Um, they were not willing to meet us at a price point that we needed to buy to make this worth
our time and effort. (···0.6s) And so we walk away, we say next. And in order to make sure that
we're not walking away from deals (···0.8s) that could be profitable and in great deals for us, we
need to know that we've budgeted with accuracy.
Um, otherwise we're, we're probably not doing the numbers right. And we could either be saying
yes to something we shouldn't be saying yes to, or notice something that we should be saying
yes to. Why (···2.7s) are all these important? (···0.8s) Well, they, they all tie, uh, back to, uh,
coming up with the right number (···0.6s) in order to offer the right amount to the seller (···0.8s)
and to know with confidence (···0.6s) that you are getting the house for the right price.
This is also, uh, totally tied to planning. Correct. Um, you need, I think we've mentioned already,
you want plan A and plan B. And if your intent right now is that you are going to be a rehab or
with the intent to buy, fix and flip, (···0.6s) you also need that back pocket strategy that says,
what if things changed?
Right? And we'll go through some of the things like the what ifs, and that's where you need plan
B and even sometimes a plan C. Uh, but all of these require that you know how to do the
budget. (···0.8s) And let's talk about why that's so important now. So, we'll, we'll start with the
first one, buy, fix, and flip. (···0.7s) Is there anything more that we should add, uh, to the
conversation, uh, about buy, fix and flip? (···0.9s) Just some of these things that you'll go
through with, between what's happening in your marketplace or what's happening with funding.
(···1.0s) There are changes that will happen throughout the cycle, your own personal cycle, and
even with your crew (···0.6s) that may have you take a pause and say, maybe there's a better
way to handle this with an exit strategy. And if you know your numbers like you will and you
have the confidence (···0.8s) and you understand these other strategies, you can pivot to
something else that's more profitable, or at least (···0.6s) to get you out of a potentially bad
situation to move on to the next, to the next deal.
But so, as Jean said, the planning part is important and understanding these other strategies
that are important ahead of time so you can react quickly. And I think on the buy fix and flip,
when you've got money tied into a deal and you've got length of time tied into a deal, (···0.5s)
there are things that can pop up (···0.7s) and maybe you have to make a few adjustments to
react to a different situation. But (···0.6s) the point on the buy fix and flip relates to things that
have been covered up to this point.
And that is ensuring that you have really good comps (···0.7s) with the intent that your exit is to
sell at a retail price. When you finish the product. (···0.5s) It's ensuring that your budget covers
the cost of getting the house to look like the other houses that you're using as comps. Mm-hmm.
So that you can sell the product. It is making sure that your product (···0.7s) is not, um, over
budget.
Meaning, meaning like you don't put in things that you don't need to, that you don't overspend.
(···0.6s) And that will tie back to making sure that you, you get it right, uh, from the beginning,
that you know, the exit strategy is gonna put it on the retail market and that the house is
rehabbed to reflect what the retail market has (···1.1s) as a buy and hold hold. So let's
transition, um, for the, for a buy and hold, it's gonna be different.
(···1.3s) And it, (···0.8s) it could be the same, but it could be different. So let me give you an
example. Uh, Ron and I bought a house, I wanna say it's probably been two years now. It was
one of the properties we picked up in the villages. (···0.8s) And the owner of the property had a
tenant in the house. (···1.0s) We learned about the opportunity. She was willing to do part of the
sale with seller financing, which made it attractive to us.
(···1.0s) And we got a chance to go through the house. (···0.7s) And we worked our budget to
renovate the home and what we would need to do, uh, in terms of price with her to make it
make sense. (···0.7s) Well, we then learned that the tenant that was staying in the house, uh,
currently was interested in staying. So even though the house from our standards, if we were to
buy the house, fix it and resell, it needs about 23 to $25,000 worth of work to make it really nice
and to sell quickly.
(···0.5s) The tenant in the house is happy. Right. She had been there five years, I think. Yeah,
she is. And she pays on time. (···0.9s) She is a happy tenant. She's an easy tenant. (···1.0s)
And we liked her. Yeah. I said, you know, there's, there's nothing wrong with this. We, we could.
And she asked if she could stay. (···1.4s) So we looked at that as an opportunity and as we
walked through the house and it has this like, pretty yucky pink carpeting, devastating old
appliances, I mean, everything was in working order.
Uh, and the house had a brand new roof on it, which was great. The seller insisted that she
have a new roof put on it. 'cause she knew it was dated before we buy it. She wanted us to get
a good product. So I loved that. That was awesome. That was a bonus. Uh, the point being
when we sat down with the tenant and we said, well, we just from your perspective wanna know
if there's anything in the house that needs to be taken care of before we go into a lease
agreement and say yes to having you stay, uh, she said, okay, that, that would be fantastic.
She had major two big issues, Two major issues. That's great. What were they, do you
remember? Yeah, Absolutely. Steam the carpet. (···0.7s) She said the carpet had never been
cleaned. That's Right. So clean the carpet for me and my burners on my electric stove.
If you could change those, burn those four burners, They kind of look nasty. If you could change
sell as well, that'd be great. I'd be really happy. And I think what did those burners cost? We
found 'em on Amazon. They're less than, Probably less than 20, maybe 24 on Amazon. It wasn't
much. It was the appreciation that she had. Oh, yeah. And, uh, anything you could deliver a little
over and above that would've been great, but it was very minor compared to the options that
were available to us. So Good. Uh, so, so how does this story relate to, um, an exit strategy and
what we might do with the rehab?
Well, number one, we needed to know that the rehab, when it gets done, and that's a, whenever
we decide to do it, (···0.5s) what is that number? And that number still holds true that the rehab
will be somewhere between 20 3020 5,000. Uh, in the meantime, (···0.8s) what we were able to

do is say, there's no need to rehab this house right now. (···0.7s) We have a tenant who's
happy.
We (···0.9s) were able to come to agreement on a rental rate that more than covers the
payments that we are making to the seller of the home because they financed, uh, a portion of
the home to us. (···0.7s) And so, as long as this tenant is happy staying, I would say up to five
years, (···0.7s) we will be happy to have her, because our owner financing is good for five
years, (···0.8s) and by the time we get to year five, we will have paid off the debt on the house
and we'll be interested in getting our Reno crew in there and renovating and selling.
Um, the other thing is we could just hold onto it in cash flow, uh, on the house, uh, for a period
beyond that. But at that point, I think in five, you know, in five years, (···0.7s) we would be
looking at where are we in the market cycle? Uh, are we gonna be able to get the dollars that
we want for the house? (···1.2s) And is it the right time to sell from a tax standpoint (···0.8s) or,
or do we, um, And you'll learn in the, in a finance class, the different options when, you know,
deal structure and seller financing and ways to work money, (···0.8s) there are often
opportunities that you, you will have in advance where you might go back to the owner or the,
the seller at the time with a different package to buy out that was different than we thought five
years ago.
See, a lot of things start to become with forced depreciation, somebody paying a note down and
market changes, (···0.7s) we can create a unique deal that even adds more to our bottom line
and helps both people out quickly.
So yeah. So a lot of options it there are, and, and you'll just, you'll, you'll, I I love it. It's so cool
how you can be creative in this business. (···0.8s) This opportunity for us, this specific one that
we've referenced on the buy and hold initially was gonna be a flip. And then in reevaluating and
being able to secure the owner financing and having a great tenant in place had us reevaluate
the deal, we still needed to know the Reno budget (···0.7s) and we were able to table the rental
budget and just hand handle minor repairs until we're ready to do the budget.
So that's another example. And you know what, when you, when (···0.7s) we talked about
driving a neighborhood and kind of getting out and listen, listening, it's a big part of hearing
what's going on in the neighborhood. (···0.9s) It's also a huge part in negotiation to actually sit
down and talk with the person who owns the house or the person who's renting the house and
having, having an honest conversation, finding what they're interested in, because that (···0.7s)
may lead to other options as well.
And I think that's a really important part of this whole process. Well, and actually that's part of
the reason why we got that brand new roof. I mean, we sat down with the seller on that house
(···0.6s) and just said, you know, we're, we're interested and we really wanna know what the
potential issues are at the house. You've obviously never lived in the house. You have a tenant
in the house. And she said, well, I know that the house will need a new roof. And we said, well,
can we at least get the estimates (···0.8s) on what that roof would cost?
Because we'll wanna take that into consideration with whatever the price is that we can pay you.
(···0.8s) And the bids came back and we got three bids, and we suggested to her the roofer that
we had used, which was probably the middle number in the bids. And she said, you know what?
I'd feel a lot better selling you this house if the new roof was on that for you. And we were like,
okay, that sounds like a good deal. I, I like that. So You find that in this industry there's some,
there's some real good people to work with, you'll Find them.
Yeah. And she's, she has been great, uh, And very excited to get a solid rent check from us
every month. Well, It's not a rent check. I understand that For her, she was getting rent before
and then take tax and everything else out for the house. And, uh, here She likes getting money
from us Clean payment every month. (···0.6s) That works Across to both parties. Uh, next one
is lease with an option to buy. Yep. Rental. And how would that, uh, impact what we might do on
a renovation, I guess in comparison to either fixing to flip or, uh, fixing to buy and hold?
Well actually we were still, (···0.6s) we went in with the thought of renovating to get it up to m l s
status. Well think general first. So not, we'll, we'll use one of our examples, but how would you
compare it to (···0.5s) how we would think about fixing and flipping a home as it relates to a
rental budget we're buying (···0.6s) to hold as a rental? If you were gonna do a lease, if you
knew your exit was a lease option, That's still, it was going to be the same.
I was gonna renovate it for what's selling in the marketplace right now. Yeah. And then predict
based on what has been happening to what I think might happen in the next year or two, and
maybe the best option was to get, to get somebody in, there's gonna take care of the property,
both for my tax purposes and for other reasons, to get 'em in there with a, with a lease, with an
option to buy Eddie maybe a year or two down the road, and we can take advantage of some
appreciation. Yeah. It's, and that's what this market was doing for this particular case too.
Well, more, more common with lease, uh, lease with an option to buy, is that you are going to
be selling that house at retail (···0.7s) and retail at what you expect the future retail price to be.
(···0.6s) And so we're still looking at homes where, where our strategy or exit is going to be a
lease with an option to buy as we need to be able to buy this house and make it look like what
else is on the m l s. That's, you'll learn it in the lease option class. It's a great strategy to have
both when markets are escalating and when we've got kind of a slow period when people have
other options, but you can give them a chance to kind of rebuild their credit or their income and
their switching jobs to qualify for a loan, (···0.6s) which you'll learn about to give somebody a
chance to do that and work out some equitable financing that, that helps us out as well.
It's a, it's a great exit strategy to have In mind. Yeah, it's kind of interesting. We have an
example where I think it would well demonstrate flexibility. Uh, one of the properties that we
purchased, our intention was to fix it and sell it.
You know, we were just gonna kind of move on and, and collect our check and move on. Uh, we
had seller financing, so that raised question as to whether or not that would be the best strategy
for that house. Um, but in kind of planning other opportunities that were down the road, we
wanted access to the cash that we had in the deal and we, and any money that we would be
making on the deal, (···0.5s) well, we've got the house ready and it was m l ss ready (···0.9s)
and had flagged it on the market.
I think we only had this one on the market for two days. (···0.9s) And an agent that we often will
work with(···0.6s) out of the blue kind of says, you know, I was talking to someone and they're
looking for a place to live, but they don't have what they need for that down payment. (···0.6s)
And they're, they've got a steady job. They had, everything else was in place. She, yeah,
(···0.6s) everything else was in place.
That's great. And she said, you know what? I think they'd be a great, they'd love the house that
you're putting on the market, and (···0.6s) if we could do it as a lease with an option to buy, I
think that they would be a great, uh, just a, a great tenant for you and a great buyer for you. So
(···0.7s) I said, let's look at it. (···0.8s) Well now we are in year two, right of the lease part of that
agreement (···0.9s) and their option will, uh, come, come due next year sometime.
Uh, but that, that was being flexible. So the house from a rehabbing perspective and a
budgeting standpoint was rehabbed for retail to sell, and then the exit became a lease with an
option to buy, which allowed for us to collect rent over two years while this tenant is staying in
the house, (···0.6s) pay down the owner financing that we have on this house, and ultimately
will translate to a more profitable deal for us than it would've been if we had just sold at retail.
(···0.7s) So, uh, flexibility I think, shows up also in this topic of exit strategies. Don't, don't be
narrow-minded in terms of what the plan is. If you are willing to entertain and see, uh, you know,
just what the possibilities are as they present themselves, I think you'll end up sometimes with a
better deal than you even thought you could have (···1.3s) wholesaling.
You wanna talk about wholesaling? Sure. Why don't you start with just what it is in case it's new
to someone. Wholesaling is, is being the middle person in a deal. So if somebody's trying to sell
their house, probably a distressed property, and a wholesaler will be looking for these properties
to get under contract (···0.8s) and then have a list of investors that they know of and will shop
this product or this house for those investors and either assign it to them or get them, get it
under contract through them. So it's somebody who is very effective about getting distressed
properties under contract and assigning them to the investor for closing.
(···0.8s) All right. Um, And there's multiple ways to go. There's an entire class on Wholesaling.
Okay. So what if they say, well, I I have no interest in wholesaling. That's not my strategy. I'm a
rehaber, I'm a flipper. And I would challenge you and say, what if your, what if your capacity is
three or four deals to be working on right now in a fifth deal shows up, which is smoke and hot.
Yeah. And you got an opportunity to make 10 it, so I say Can't 10, 15,000 of cash by just
assigning some paperwork to somebody else.
(···0.7s) Oh, so you're saying there's an opportunity to make money in that. If I'm flexible to a
hundred Percent. And it may even replace one of the deals you just got on the contract and you
assign the other deal. Just understanding the wholesale process and, and knowing it inside and
out is huge to have, not only, not only to hold your wholesalers accountable for what you're
looking for, but when deals present themselves that you wanna maybe move those onto
somebody else for, for a quick profit. I think it's a great opportunity.
Well, if I was gonna wholesale, why would I need to know how to do a budget? Then? You
Brought this up before they all tie together the math. When you understand the fundamentals of
rehabbing, the math ties in because I need to understand exactly what you're looking for and
what math works for you in this business as an investor (···0.5s) to become invaluable to you.
And then I need to do the math on what I need to get that con that house under contract for, to
make sure that I've got a, a wholesaling fee for myself. And that fee will be in the thousands of
dollars, might be 5, 7, 10, 15,000.
So I need to get that under contract with my fee in mind and then wholesale it to you for, for a
fee? No, for to get it under contracted, uh, with my fee in mind and with, so your math works as
well. Okay. Can you say that again because I think I, I think I'm confused now. You should be
Confused. Alright. So just that Fee process was very clear. Alright. (···0.6s) So the, the
wholesaling process would require you to understand how to do the repair budget because
(···0.6s) if you were to get the house under contract, (···0.7s) you need to know what your
maximum allowable offer is, taking into consideration what those repairs would be, (···0.6s) and
also what the fee is that you would charge to pass that contract on to another investor.
(···0.8s) I can say that as someone who has bought properties, um, and I know this is true for
you too, (···0.6s) as folks that have bought properties from wholesalers, (···0.6s) that probably
the most annoying thing that can happen is when a wholesaler sends us stuff like this is a great
deal and (···1.5s) they don't know their business well enough to have done the estimating and
to be realistic in what the expenses are that I'll have.
So I'm always gonna double check the work anyway. But when someone is consistently way off
in their numbers, (···0.6s) it screams you don't know what you're doing.
(···0.8s) And unfortunately then it feels like a waste of time. (···0.8s) And so, uh, it's usually next
on the wholesaler. Yeah. Uh, we're we're looking for those that are, are doing their job well.
(···0.6s) And if so, if you understand how to do this, you can do your job really well. Not only as
a rehabber, but also as a wholesaler when the opportunity presents itself. So you don't leave
money on the table. We, we don't wanna leave money. Um, I, I can highlight, I think I pulled,
like, I think I pulled the, uh, two sheets that we went over earlier.
So if you just wanna share, well, we'll just take a quick peek. These were two houses that we
had run to find out what the maximum allowable offer was. So just wanted to highlight, uh, that
you can see repair estimate is part of what's included. So just highlight that. Yep, exactly.
(···0.6s) So this wholesaler is sharing the repair costs. We're not gonna judge did they do a
good job or not a good job because we'd have to go through the whole evaluation, but just
highlighting it's there on every one of the deals that they present (···1.3s) as a line item.
(···1.1s) And that line item is how much it will cost to repair the house. (···0.8s) And so it's
important if you were going to pass along a house as a wholesale opportunity. Now there is that
one other strategy. Do you still have your sheet that lists the strategies? I Do. All right, let's go
back to that. 'cause there is one more to consider (···1.7s) and that is (···2.3s) Sometimes the
best.
Sometimes it's the best one ever is to walk away. Yeah. And so how, (···0.7s) how does the
budgeting process impact (···0.7s) the walk away process or, or that, that choice of walking
away as an exit? What do you mean? How's the budgeting process? Well, why do you have to
know how to do a budget for a rehab to know whether or not to walk away To see if the whole
thing, if there's any money left in the deal, (···1.0s) you'll know what house, when you do your
accounts properly, what's selling in the marketplace after it's been cleaned up or rehabbed
(···0.6s) and what, (···0.5s) what rehab it's gonna take.
The cost is gonna take for that house to get rehab to look like those other houses. If you know
about that number (···0.8s) and you know what number you need to buy it for, if those numbers
are not tying in together where there's a margin for you to feel comfortable, (···0.5s) you've gotta
say next. 'cause again, once you start getting emotional about something and saying, you know
what, maybe it's gonna, if I dress up even nicer, maybe it'll sell for a little bit more, or maybe I
can cut some corners somewhere, or maybe we'll do something else a little later on, Or I don't
really have to do those things Or throw credit on the contract for the next buyer.
Once you start having to make like reasons for something or excuses, (···0.8s) it's often better
to say Next, there are plenty of deals out there. Trust me, there's plenty of deals for everybody.
(···0.6s) And don't put yourself in that bad position of assuming you know something or
assuming your money's gonna last (···0.6s) or that assuming the estimate that somebody gave
you is accurate.
The, the assumptions actually translate to risks, right? So when I make an assumption, I
(···0.6s) am assuming a risk. (···1.2s) And, uh, there are unnecessary risks when there are so
many different opportunities available for you. Um, And when you, when you can start to
negotiate because the numbers aren't working and something sits for obvious reasons, and you
start to see that happen with everybody when numbers start to come down, (···1.3s) know your
numbers and renegotiate and negotiate on the points that are solid.
And then if that still doesn't work (···0.6s) next again, And it actually makes it, it (···0.7s) makes
it so much less emotional even in that negotiation (···0.5s) because the conversation isn't one
that's insulting (···0.5s) the seller. Um, I'm, you know, I'm not gonna offer you any more than this
because it's, I've, I've done my homework and this is what the numbers are and (···0.8s) this is
the most that I can pay.
(···1.1s) And from there you make a decision, uh, that walk away or next. (···1.0s) I also like to
think of it, I I put it in the file (···0.7s) to be revisited to see what the status is next week. You've
done Yeah, you've done that and the week after and the week after, does that house sit
because someone's no to our maximum allowable offer today?
Could be a yes if the house was sitting for another 30 days. In fact, they may be willing to take
less Correct. At a later time Or be creative in a different way. Yeah. But it creates another
conversation you have without any emotion. It's all fact-based. We just, we just shared that with
you, uh, in a previous session on (···0.6s) a, on a house that we ran to, got under contract and
literally the next day brought our contractor to walk the property with us. And because there's
language that helps all of us, protect all of us, (···0.6s) we end up saying next on that one too.
And that was within 24 hours. So there's way to ways to protect, protect yourself from
contractual language as well as knowing the numbers. (···1.0s) So Exit strategies, there are
(···0.7s) five that we're highlighting for you here. They really are. What your options are with the
property, uh, with some flexibility or either buying, fixing and flipping. You're buying and holding
and holding as a rental could mean any variation of buying and holding.
(···1.0s) And the degree to which you renovate the home is gonna be based on what the market
is calling for and which of those buy and hold strategies you're implementing, uh, least with an
option to buy. Where that renovated product is gonna look more like your buy fix and flip where
you're there, uh, and presenting a product that's more like what's on retail today and a
wholesale where you are going to pass along the contract to another investor for a fee. But
again, it's gonna rely on you doing a good job upfront so that you secure the property under the
right dollar amount so that you can assign it to someone else and know that they're gonna make
money on their deal, um, or walking away if the numbers don't make sense.
(···0.7s) If your budget for your renovation is completely off, (···0.8s) that's where you may walk
away from a deal that was a deal. And so that comes back to, it's just really important to know
the numbers, um, so that you get the numbers right and you know what the right numbers is to
offer and, and whether or not you're walking away.
Uh, that covers exit strategies. We are gonna talk about funding options in the next session. So
looking forward to, uh, seeing you shortly. And, uh, good luck with the exit strategies.
(···0.5s) Just (···1.2s) We're back. Uh, I would suggest we start this little segment with just a
deep breath. (···3.1s) We, how come, are going to do a recap of everything we've covered so
we can't do it All over again? Yeah. Well, we're gonna do it in probably 30 minutes or less.
Okay. We certainly are gonna do it in 30 minutes or less. We're gonna take time to go through a
recap of everything that we've covered so far, because after this session (···0.6s) we are gonna
be jumping into an (···0.7s) actual assessment, walkthrough of a property, a real deal, (···0.7s)
and practicing everything that you've learned.
So we wanna make sure that you, you get a, a snapshot of all that we hope you have taken
away. And, uh, it's a lot (···2.2s) real estate Foundation. Yeah. If we backed all the way up, uh,
to the start of these videos, uh, the first thing that was touched on was a, a foundation to build
your real estate investing business from.
So some fundamental skills (···0.6s) and knowledge that you would want as a real estate
investor. Um, that included things like the seven rules of invest in, of investing. And there were
seven rules covered. (···0.8s) Not gonna go through them all again, But integrity and legal were
two of the seven. The two very important of the seven important.
If you forget what they are, It's gonna be around people with integrity. You, you might go back
and and review those. Uh, we asked why real estate, like what is it about real estate that is
appealing? And a great question for you to ask yourself again now as you're this far into the, the
videos (···0.6s) is, you know, why, why is real estate appealing to you (···0.7s) And, and is it still
appealing? There's still a lot more to cover (···2.1s) Real estate cycles, (···0.9s) like everything
else.
Real estate investing and real estate purchasing goes through its own share of cycles based on
economic trends and impact. And to understand what goes into that, the four segments of a real
estate cycle and where we are based on data points (···0.7s) will help give you kind of direction
as to where you want to go with your investing at that particular time. Uh, what strategy you're
gonna implement. (···1.5s) Waffle, one my favorites, a a goofy acronym, but very important.
Know what finish looks like, (···0.6s) totally based on planning and being prepared for the steps
coming up. That's fantastic. Uh, circle of wealth. And in that we shared that there are three
components to the circle of wealth. There is the generation of active income, of passive income
and portfolio income. And the bottom line in that lesson was that no matter where you are in that
circle of wealth, that having the skills as a rehabber are going to come in handy because you
wanna have the knowledge of how to build an estimate, (···0.7s) whether you're lending your
money on someone else's deal, whether you're buying a property to fix it, to rent it, which would
be in that realm of passive income, (···0.5s) or you are buying it to do a fix and flip, which would
be that active income area, (···1.6s) Choosing your markets, a lot of detail on (···0.7s) where
you wanna invest and what makes for a good investment market and, and where to pull that
data from.
So it's important to understand, (···0.6s) am I gonna be (···1.0s) in an area that a lot of people
want to be in, where houses are turning for all the right res reasons and the government is
running, it's, it's business properly and businesses wanna be there.
And it's, it's an exciting area versus someplace where it's just constant, you know, exit of
people. It's very different. And, and I'll just reinforce, one of our key takeaways there was that
you ideally wanna be within an hour of where you live, right?
So as you choose your market, if you're in closer proximity, it allows you to have at least a
sense of a little bit more control. You can be there seeing what's happening, uh, when needed,
uh, with easy access (···0.7s) And know your markets. All the data points that suggest why
people are moving there and at what rate (···0.6s) and how quickly houses are going on the
market, how quickly they sell. Are they going for asking price?
Are they being rehabbed? Are businesses, where are businesses going? Where are the tax
dollars going? Know where the schools are, the crime rates, all the information that's gonna give
you (···0.7s) information to make the best business decisions you can of where you're gonna
invest your money. We also shared a couple of resources in that area of knowing your market.
So things like Neighborhood Scout mm-hmm. Uh, city Data. So it was city dash data, uh, great
schools.org. So there are several resources that you can tap into.
Uh, many of them are free resources (···0.9s) and, uh, just get a real handle on what's
happening. Um, and then also use the government agencies that are local to the market that
you're in. So things like the building department right, are gonna have all kinds of good
information. All the economic factors in the notes on where they're planning for tax dollars for
the next 3, 5, 7 years and their plans and what they're hoping to get done and (···0.5s) where
structures are gonna be built and how that could add value, uh, in the areas that you're looking
to invest in.
(···1.6s) Where to find the market info. I obviously just jumped ahead of myself. I gave you a
bunch of those already, so we'll just keep going. (···0.6s) Oh, building your dream team.
(···1.1s) You know this again, rehabbing allows you to touch so many different facets of real
estate investing that when you, when you become very comfortable with that other strategies
and, and places to invest in real estate, become a little bit easier.
And building your dream team when you're (···0.6s) building a network of realtors and
contractors, lending sources, property management teams, uh, uh, people to appraise property,
inspect property accountant, insurance people. Yeah. Accounting. Yeah. Um, it's, so it's, it is, it's
a great team to have because it'll add so much of the value in other places too. I'm gonna add to
what we sh what we shared, um, if it wasn't covered in that segment.
And that is not only choose people that have knowledge in the areas that are gonna build out a
dynamite team for yourself. Choose people that you want to work with. I mean, that is one of
the, the huge pluses to running your own business is that you get to choose who you work with.
So be choosy in their knowledge and experience, but also be choosy in that they share and
mirror your values and that they're someone that when their number lights up on your phone,
you go, oh, I can't wait to talk to them.
Exactly. 'cause they're someone that you enjoy working with. (···2.0s) Finding a good realtor,
Several different sources to finding a good realtor. We covered that entire section and how
valuable they are. Uh, there's a couple of million realtors across the country, so they're easy to
find in every marketplace. And when you have a certain set of tools to find which ones you want
for top realtors to sell your properties, pretty easy to find that as well.
So we shared plenty of sources (···0.6s) to find realtors and, and how to use 'em, what type of
data you wanna request for them as well. And in fact, we're hoping that you have already found
a realtor or to in which you would like to work with, uh, so that you've already started that
process. Um, understanding housing inventory, well, you wanted to find that realtor because
they were going to be helpful in many ways.
And one of them was in understanding the housing inventory. Correct. (···0.8s) And why would
that be? How would that be? You wanna find out what's happening in your marketplace and it
literally could be street by street. Um, zip code, zip code by zip code. And it's how fast houses
are turning. So what comes on the market, (···1.0s) how quickly houses are selling. (···0.8s)
And that thing called the absorption rate that we talked about. The absorption rate is simply
(···1.2s) how many houses are active and how many have sold in the last 30 days.
'cause that'll gimme a number. And that number is if we took no more active listings right now in
that area that we're looking at, (···0.7s) how long would it take for all the houses to sell? And
that's the absorption rate. Now, if I said that the houses are selling and it's gonna take less than
a month and a half, oh, for the inventory to be gone, what kind of a market are we in? That's like
a hyper supply. And that's super fast. That's So is that a buyer or a seller market?
That's a seller's market. As fast as the inventory comes on the market, it gets sold and likely
with multiple offers. When it takes (···0.5s) less than two months, when you're into a month
supply of, of, uh, absorption rate for inventory, (···1.0s) that is wicked fast. And how about, um,
what would indicate to you that we were in a buyer's market? How long, When it probably gets
above four or five months when you get close, five or six months, that towards that balance and
now towards a buyer's market where there's, there's more, there's more, um, houses than there
are buyers.
And buyers can be a little more pickier and take their time. (···0.8s) That should raise flags that
there's other things going on with the economy or in your particular market that there's less
attraction in that area for could be a number of different reasons. (···1.0s) And you may not be
able to turn your rehab property over that fast, so you may wanna do look at some other
strategies. All right. Uh, we reviewed the market cycle after we spoke about absorption rate just
because, um, what the absorption rate information tells us is also an indicator and marries up
with the market cycle.
And so just reinforcing the point that the information that you're learning, it layers, it kind of, it
builds (···0.7s)different components, build on one another. And if you're understanding a piece
of it, it's gonna enable you to understand another piece at a deeper level. (···0.7s) And so if
you're struggling with any of it, uh, just know that you can keep going back, reviewing and
reinforcing.
And every time that you work through something, it's gonna get a little clearer. You know, don't
give yourself huge gaps of time between getting yourself immersed in that real estate investing
vocabulary and what you're learning, uh, because it'll come in and it'll go out and you'll feel like
you're starting over again. Just keep diving in and taking it a little bit at a time and it it'll build.
(···1.4s) Then we transitioned after we had all this great info. Then we wanted to focus on how
to find a house, because of course you want a house so that you can do a rehab. (···1.8s) How
do, how are we gonna find a house? (···0.5s) There are multiple sources that we covered,
including how to use the M l Ss and how to use agents to do keyword searches in the m l s. And
we, (···0.9s) there are hundreds that you can have a realtor log in for comments to find out if it's
a fixerupper or handyman special or needs some T l c (···0.8s) or bring cash or must sell.
There's lots of keywords. And what you're trying to find is somebody who is absolutely
motivated to sell their house. (···0.9s) And you could have the conversation about (···0.9s)
different offers that you could offer them versus somebody that'd be nice to sell their house.
You're not gonna, it's tough to negotiate with somebody who doesn't have to do it versus
somebody who really needs to move on. (···0.7s) And, and so there's plenty of ways to find 'em,
including looking at the M L Ss and how people have structured their language in the m l s.
To give you a hint and the status part, if something is new to market or if it's been on the market
for 90 days or longer, uh, that'll give you an indication. Or if the house is empty, It could, which
you can see in the pictures, right? So that might mean somebody is, may have a couple of
mortgages or really need to sell that asset and they might have a very different conversation
too. So the, the keywords and status were just, uh, things that you would be working with your
agent to make sure that the listings that you're getting are capturing any of those.
'cause it might, uh, lead more quickly to something that you'd wanna buy. Yeah. Uh, we
definitely covered off on the houses you want to avoid. So we went through very specific
examples of things that are lookouts or red flags (···0.8s) when you're shopping for a deal.
Things that would make it more difficult to sell the house on the backend or more difficult to
renovate the house in order to sell it.
(···1.2s) I don't know. I just, I I think we, we said it loud and clear during that session, but for the
ones that we'd suggest you stay away from, if you can, by all means stay away. Each, each one
of those are like paying for an education. If you, if you're doing it yourself (···0.6s) without asking
people that have been through this before, (···1.0s) those are classes by themselves of how to
save money. Because if you get tangled up into an area that's a flood zone, you can't sell the
property, or if it's got foundation problems or sitting next to a junkie, neighbor junkie, meaning
lots of stuff in the yard or barking dogs or train tracks in the backyard.
A variety of different things that make it more difficult for you to sell that house. (···1.0s)
Knowing that in advance is such is, (···0.6s) is so nice to have. I can't tell you. Oh my God. And
notice the plus, it's not just 10, it's 10 plus because other Lot of other things, The other 10 in that
paragraph were just as valuable as, as the top 10 True. Uh, calculating your offer, one of the
very important things.
So once you've found a house and you have not fallen in love with it because you don't wanna
fall in love with it, you wanna make a numbers-based decision, you need to know what the right
number is in terms of your offer. (···1.3s) May, if I said Mayo, what would you say? Maximum
allowable offer. It's the most you'll pay for a house. All right. And you wanna know that number
and it's not the place where you'll start your offers, but it is the most that you would be willing to
pay.
Do I have To stick to that? Or is that just kind of a nice to know? No, that's definitely something
you want to stick to. You wanna be disciplined. (···0.8s) That is that, that is something you
definitely wanna be disciplined about. Well, if I said ave what would you say? I (···0.7s) would
say the after repaired value. And, and is that important? That's probably the most important one.
I, (···0.8s) we've covered it in detail before, but again, as a reminder, (···0.6s) I don't know how
you would know how much to offer for the house if you didn't know what it could sell for (···0.6s)
after it's been rehabbed or fixed up to make it look like the other houses that are selling in your
neighborhood for less than 30 days.
So it's the most important one. We, (···1.2s) we talk about, people say, well, you need to know
how much you wanna purchase it, or you need to know how much your expenses are gonna be
true. But none of that matters if you don't know what the house can sell for everything. Your,
from the appraisal, from your client. You, when, when the buyer comes through the bank
appraisal, you're budgeting, you're negotiating with the seller or the, or the wholesaler.
(···0.7s) So you need to know what that after a buried value is in the marketplace. It's almost, I
can visualize, uh, someone who's new to real estate investing. 'cause we've talked to this
arbitrary, just making it up, you know, we'll, we'll call her, in this case, Sue, that Sue goes out
and sue finds a house. And number one, she does something you're not supposed to. She falls
in love with the house (···0.6s) and then Sue says, oh my gosh, all that needs is some lipstick.
It needs some paint and some new carpet. And it's, and I'm gonna decorate it. Just Paint over.
Just paint over that foundation crack. I'm gonna, I'm gonna decorate it and it's gonna look great.
And maybe it didn't even have a foundation crack it just, but there was this love of it and there
was a deal on how little it needed. (···0.6s) But what Sue and my little example didn't know is
how much she could sell the house for. Hmm. (···0.7s) And what Sue forgot to do is to account
for all of the expenses that she's gonna have when she sells the house.
(···0.7s) And so now Sue has this beautiful little house that she fell in love with, and when she
sells it, she loses money. And that's just so not good. (···0.9s) Here's, here's the best advice
anyone would give me.(···0.8s) If you don't know how to calculate the, after a pair of value,
(···0.8s) don't make an offer. (···0.8s) It's just don't, it's true. Save everybody the time, the
money, the effort. Shadow somebody who does, who does. Yeah. From contractors to
investors, you wanna learn something.
Find people that are good at what they're doing and say, can I buy you coffee or a lunch or
something? I'd love to spend a few hours, I won't say a word. I'll just take copious notes and
follow you around and be the greatest gift they could give you. And do that a few times. Get A
mentor. Do not make offers that you're not sure of how to do it, period. Yeah. All right. (···0.7s)
Using the m l ss for calculating the r v, uh, we wanted to make sure that you were clear because
there's so much emphasis on getting the after repaired value Correct.
(···0.7s) That (···0.5s) you didn't take for granted. That an agent telling you that this is the after
repaired value, that that is correct. That when the homeowner tells you, well, if we just had fixed
up this bathroom, that we would've been able to sell it for this. Uh, you want to, to, to
understand the after repair value based on having comps with specific criteria and having that
data pulled out of the m l s.
Some Of all of it may be correct. Just validate it yourself. So, you know, and there's no gray
area that says, you know, I, I actually forgot to do the follow up work on that part. Everything
else did, did great, but you know, I, I really didn't look at the numbers myself. And that could be
the, you know, that could be disastrous Financially. Yeah. Wait, we don't want any disasters.
No. Uh, 10% off on the arv. We went through an example of (···0.9s) what that would look like.
And I just, you know, as a reminder, (···0.7s) if you thought the house was gonna be worth
400,000 when you were finished with your rehab and you were off just by 10%, $40,000 and
$40,000 could have been the profit that you were looking to make. So, And that's just the start.
Like we, just, like we talked about, that house will sit on the market for a while and people will
say, well, how low will they actually go? And what's really wrong with the house? All Right. So
just again, know what the after repair value is, evaluating a property, uh, in this area, we
covered off on, uh, actually, uh, going and checking out the property.
So you've got a lot of information that you did in your pre-work. You've got the listing, you've got
the details of the listing, but now you really are ready to go and say, you know, this is one I'm,
I'm definitely interested in, but I don't wanna go just by what the listing says and what the
pictures show.

(···1.7s) So I gotta go kit, you gotta go Kit, (···0.8s) you gotta go kit. Oh, it's preparation. Again,
it's having the tools in your vehicle or with you. So when these opportunities come up and
somebody calls and said, (···0.8s) gene, this, there's a great opportunity over in, over here in
this town. Can you be here in 20 minutes? And you shoot over there and (···0.6s) the power has
been cut off. There's a crawl space or an attic. You can't really see the label on things, so you
don't have a flashlight. You can't measure the rooms because you don't have your tape
measure.
I Got fleas in the carpet. I got my shorts on. Shorts and flip flops. You know what, you're gonna
go and do the best you can, but it's so much easier if you have the tools to be successful. And it
doesn't take up any extra space. Trust me, it's a little bag. Just be prepared. Uh, that
assessment walkthrough, uh, we shared a worksheet and that worksheet has all of the things
that you're gonna be looking for when you do the assessment walkthrough. So it's easy when
you get to a property to kind of get lost in the property, meaning you're kind of taking it all in and
there's so much to take in and maybe have more than one hou more than one house lined up
for a particular afternoon.
Hopefully you've got a whole bunch. (···0.9s) And this worksheet is gonna give you a guideline,
remind you of the things that you're looking for that are gonna be most important. So when you
sit down and you are calculating what that maximum allowable offer is, you (···0.5s) don't miss
any of the big stuff. (···3.0s) Quick budget.
Quick budget. Yeah. We, (···0.7s) after a while we were able to put, you know, based on the
homes that we've done, the different sizes of homes, you're able to get a pretty good handle
about (···0.8s) what it costs to rehab and break things out into buckets. We broke 'em out into
three. One was like a lipstick or a rent grade rehab. One was like a standard rehab and one was
for an upgrade. In each one of those, we gave you a little range of dollars per square foot. So at
a glance you could look at some photos and say, you know what?
I think that one, based on the comps and stuff, that could be just a rehab. And for a rehab it
might be 20, it might be $15 a square foot for a quick estimate, (···0.6s) Or what kind of rehab.
You said it's just a rehab. They're all rehabs, which kind Like a lipstick or rent grade rehab to get
it to look like the house is in that neighborhood or on that street. Or you may say, you know
what needs a little bit more. The pool needs to be cleaned up, or it needs a new roof, or it needs
a new air conditioning unit.
And those are five to $10,000 extras. So maybe that's a 20 or $22 per square foot (···0.7s)
quick math to get and feel good and say, the budget is X. Now we gotta figure out financing and
other stuff. But at least they feel good about the standard budget for the rehab. (···0.5s) Or if it's
a, it's an incredible neighborhood and you've gotta have built-in cabinets and chandeliers and
Sounds a little sassy. A little sassy. Exactly. Right. Uh, you know, jacuzzis and stuff. And, and it
might need a 30 to $35 or $35 per square foot.
It's Gonna be even more in some cases. Right. But it gives you, so the quick budget is at a
glance when I know my numbers within range and I can do some quick math to know that. Am I
putting a lipstick on it or is a true upgrade or somewhere in between to say, is it worth me going
to take a peek at? And and we presented that information to you with doing the evaluation of the
property, actually going to the property before doing the quick budget. Because as you get
started, there is so much to learn mm-hmm.
By going to the property. And so we want you to go to (···0.7s) several properties. It's gonna
help you better understand your neighborhood, what's happening in the neighborhood, just
getting in the routine of doing all of the things that will eventually become second nature.
(···0.5s) And then that quick budget will become like that back of the envelope. And you'll likely
do it before you go out to a property at some point. Yep. But don't put that pressure on yourself
right now.
Uh, take advantage of investing the time to go and see the properties. Um, if you're going with
your real estate agent, if you don't have your license (···0.8s) and you have someone going and
taking you to the properties, it's also an opportunity for you to ask questions of that agent about
the local neighborhood, about the market, and get perspective. If you're working with more than
one agent, it's good to see what those different perspectives are. And you're gonna walk
through eventually with your contractor to get their pricing and have them do well.
You know, have the multiple estimates come in for the, for the rehab. Yeah. This is true. All
right. 10% off on a repair budget. Mm-hmm. A little different than 10% off on the rv. If we had to
spend $50,000 to make a house look like a $400,000 home, as we talked about being 10% off
on a a r b of 400,000 or 10% off on your $50,000 budget, (···0.7s) that's $5,000 you gotta
absorb, which can be painful, (···0.5s) but it's not necessarily a deal breaker.
Right. It's not 40. It's not 40. Correct. It's not sitting longer and it doesn't tie into the other stuff.
So being off 10% in your estimate, (···0.8s) we always, always, always budget some form of an
oops factor in our estimating. Always. 'cause we miss, you miss stuff (···0.8s) and that takes the
pain out. And if, and if there is no additional cost that you, you missed, yeah, that's your profit
center, which is always sweet, but mm-hmm. So being off 10% on your budget hurts sometimes
if you're not prepared, being off 10% on what you thought you could sell it for, Hurts more, hurts
a lot More.
(···0.9s) Uh, exit strategies came next with exit strategies. We just talked, uh, about (···0.6s)
needing to understand rehabbing no matter what the exit was, whether you were doing a buy fix
and flip, a buy and hold and holding it as a rental, doing a lease with an option to buy, uh, doing
a wholesale deal because for whatever reason it made more sense for you to pass that
opportunity along to another investor for a fee.
(···0.6s) Or you (···0.6s) simply had done all of your numbers and said, you know what, it's not a
deal. And you said, I'm gonna pass on that and go on to the next one. Right. Uh, whatever the
exit is, if you're really good at calculating what the right offer is, uh, you're just, you're gonna
have better results. (···2.8s) Funding options, there are a lot of funding options.
Have your basic understand we can get conventional, conventional money from a bank.
Understand where family and friends or private money comes into play and how that can work.
Understand what it costs really to do hard money lend, you know, get money from a hard money
lender and why and where that would show up. Or if you have cash or a self-directed i r a or a
life insurance policy that's got funds you can borrow. (···0.5s) There are so many different
funding sources.
Um, and it's, it's, it, there could be hundreds from (···1.1s) you'll, you'll learn a lot more in a
finance class that is available, but know that funding options are available. (···0.8s) There's
plenty of money out there for all of our deals. Don't let that be an excuse, not not to do a deal.
It's a hundred percent correct. And actually, two things I know that we didn't mention, I'm pretty
sure we didn't, that I will now. So hopefully you're watching this far in the recap (···0.8s) is as it
relates to funding options, make sure that (···0.8s) you always have reserves.
Mm-hmm. And so don't ever take everything that you have and put it into a deal. Because if
something goes upside down in the deal, if something goes wrong and you don't have any
reserves, any money set aside that allow for you to deal with things that go wrong, you're gonna
be in a very high stress situation (···0.6s) and you don't wanna be there.
It's unnecessary. You're better off borrowing the money (···0.6s) and having those reserves for
yourself, uh, as a, just in case of an emergency fund. Um, the second one is, we talked about
bank funding (···0.8s) and you're going to the bank and doing a traditional loan. One suggestion
I'd have is start to build a relationship with a local community bank. Um, we didn't differentiate
your big banks like a Bank of America, a Chase bank (···0.5s) from something that was small
and local in your community.
Uh, or even, um, uh, what's the, the name, uh, credit union, right? That would be another. So
just, um, be aware of what those smaller community banks are in the area where you're
choosing to invest and know, because this is, uh, a, a business that's built on relationships
(···0.7s) that those local community bank relationships can be of tremendous value.
As you continue to grow and build your business, You'll have access to the presidents and vice
presidents, meet with them for coffee, meet with them for lunch. They're accessible. And you'd
be, you'd be surprised at the kind of conversations you can have there. It's really important.
(···2.0s) Oh, we're at that point where we're making an offer walking away. (···0.7s) We've
covered enough information so far (···1.1s) that you should be at the point (···0.6s) where
you've got (···0.6s) deals coming to you, uh, or deals that you are seeking out opportunities to
invest in a, in a house.
(···1.0s) And that you know that you're, you've got enough knowledge to make the right offer
(···0.5s) for that property or make the decision to walk away. (···1.1s) And what you'll see is
(···0.6s) that that process, uh, when you get really good at that, you're just, you're repeating that
process (···0.8s) again and again and again and again.
(···1.5s) Anything you'd add? No. (···2.6s) Are you full yet? (···2.0s) What we're we're gonna do,
uh, from this point forward (···1.1s) is look at the details of, of, of doing a smart rehab. And so
we're gonna get into the nuts and bolts of a smart rehab. We're gonna start by taking you
through a property, uh, in, in photographs (···0.6s) so that you can do your own assessment
walkthrough and calculate what the offer would be on the house.
Uh, we wanna give you that by way of an example, a real life example, (···0.6s) so that you feel
more comfortable. 'cause I think we started off all of this way back when by saying one of our
goals for you is that you have the confidence to go out and do this. So the confidence starts with
one, the confidence in making offers on houses (···0.7s) and then having the confidence once
you get that house under contract to go and do that smart rehab so that you can make the
profits that you desire.
(···0.9s) So, uh, until the next session, uh, just work your best at mastering the skills and, and
the knowledge that's been presented so far. And we will see you in the next session. See
(···1.0s) you. (···0.7s)
(···2.7s) Welcome back. (···1.2s) In today's session, we are going to (···0.6s) actually do a
walkthrough of a house, and we are going to do a walkthrough assessment (···0.6s) worksheet.
We're gonna complete it together. You guys are gonna get some real experience with us on a, a
real opportunity. Yeah, that we got in our inbox and we thought that it would be a great way for
you to practice what you've learned so far.
I'm gonna jump in first with a little screen share here. Some information that made it into the
inbox. (···0.6s) Got this awesome email on February 21st at 11:41 PM (···0.7s) from one of the
agents that is always looking for deals for us. (···0.8s) The header was interesting. This seems
to be priced very low. (···0.7s) Usually these courtyard villas sell for this price or higher when
they aren't on a golf course.
(···0.6s) Another interesting thing is this home has had two price drops in just 16 days. From
two 40 to 2 25 (···0.6s) to two 10, (···0.6s) they must be very motivated. Gotta love those
emails. When somebody starts reducing the price that quickly, (···0.5s) it's by design and they
need to move the property. (···1.2s) It created a little interest for us.
And so we took a look at the listing that he had sent to us. (···0.7s) First snapshot that we would
see, and again, this will go back to what is the value of having a good agent. It's having another
set of eyes working for us at 11, whatever that was in the evening, and sending us a potential
lead that we would see in the morning. (···1.1s) We looked at the property, uh, you get some
quick information from the listing details that were sent by the agent.
So Ron, why don't you just highlight what kinds of information are in this little snapshot? Well,
For us, we're looking at it, it, it's a nice visual to tell us whether it's a patio villa or courtyard villa,
but how big what year it was built, this one was in 1998. It's got two bedrooms and two baths,
(···0.5s) and the square footage, the square footage for those interested is (···0.6s) defined as
what is heated and air conditioned. So it's the living square feet. (···0.6s) It does not include like
the garage or a lanai or porch. So those are in important distinctions.
So this house, the living square feet is 1,116 square feet. It does have a garage, and it's about
the size of like a one and a half car garage, usually for somebody's car and a golf cart. (···0.7s)
All right, excellent. So we got a good snapshot on it, and based on our knowledge, can I, Can I
have one more thing? Yeah, sure. Cool. When you see, like the days on market or d o m, it's
how long a house has been actively listed on the market. And when you see something like an
A D O M, (···0.6s) it's agent days on market.
So if I was the listing agent for that, it's how long have I had that listing on the market versus
you might see a C D O M, which is cumulative days on market in the M L Ss. So if I couldn't get
your household or if you switched to another agent, (···0.7s) it wouldn't start over again for the
cumulative piece and that would be an important distinction. All right, well thanks for that. No,
you're welcome. Appreciate it. You're so helpful. (···0.6s) Moving right along, that gave us a
quick snapshot and in fact, the agent was right that the price point from our experience and
knowledge of the market (···0.5s) seemed low.
So it had us curious (···0.9s) for the benefit of everyone watching. We jumped onto Zillow
(···0.7s) so that you could also see if we were to do some of our own quick research on the
property, look at other pictures and what information might be available, uh, what we would see
on Zillow. So we plugged in the address (···0.7s) and could see here, uh, that the estimate that
Zillow has is 203,000.
Uh, we don't go by that, but we love it as an indicator of what the market or the average
consumer might think the house is worth. (···1.1s) And we also wanted to take a look at the
photographs. It also tells you how many people are actively looking if they're saving it, and how
many views of that. And you're gonna catch that on a later slide. I did capture that so you could
see that data.
Also, um, just from the, the quick visual of photos that were available to us without ever stepping
foot in the house, we could see that the roof (···0.5s) on this house looked like it was in pretty
good shape. We know the originals of these, uh, homes that the roofs were not typically done in
architectural shingle, but we can tell that this one does have that type of roof. So it's likely new,
looks like it's in good shape. (···0.5s) Loved if this was to be held as a rental, that it has very
little maintenance for the yard, uh, close to none.
One (···1.5s) pictures showed that they've got a really nice sized patio, so some exterior shots
here, (···0.6s)but that it would need some cleaning up. (···1.5s) And then interior shots showed
that the house is in fact dated. (···1.0s) And this is Ron, what you were referring to before the
time on Zillow, that it was, uh, up for 20 days (···0.8s) that the views were over 1400 and that 42
people had saved it.
So that tells us people are looking Yeah. And that people are interested. So if we're interested,
we need to act quickly (···2.4s) from these photos, can see that the color schemes in the house
need to be updated and changed (···0.5s) that the lighting fixtures are dated relative to what's
selling in the market. (···0.8s) And also, uh, again, the flooring bet.
Uh, they have a mix of tile (···0.7s) and, uh, less expensive, uh, like linoleum type product, uh,
on the floors.(···2.0s) So we started to jump into the data. We, we talk about data a lot, but it's
so helpful before you ever leave your home to better understand what the opportunity is and if it
is one we're spending more time on. So you wanna share what's pulled from this information.
Yeah, those Are screens, those are screenshots actually taken from the m l s.
(···0.7s) And what we're looking at is just the activity around the, the subject property. Subject
property is defined as the house that we're looking at right now. And that's that little red.in the
middle. (···0.7s) And we wanted to see what the activity was like around the place. So less than
a mile, three quarters of a mile (···0.6s) around the subject property. (···0.6s) Wanted to find out
how many houses are active, active listings that are pending or that have sold. (···0.8s) And
that's within less than a mile, three quarters of a mile of the subject property.
(···0.6s) And they wanna narrow it down a little bit further and find out of those active pending
and sold that were less than a mile from the subject property. How many are actually two
bedrooms and two bath? (···0.8s)And you get a nice snapshot of that. So a lot of activity. And
then you can narrow the scope down a little bit farther and qualify it by the square footage. And
in this case, you often wanna take a look at, depending on your market, something that's plus or
minus 10 to 15% (···0.7s) of the subject property.
Again, this house was 1,116 feet, (···0.8s) so I was looking at houses as low as 1,005 or as high
as 1,265 square foot. Again, less than a mile from the subject property. (···0.6s) And then finally
we looked at what actually has sold. So everything within less than a mile of the subject
property that fit a two bedroom, two bath that had a square foot range within the subject
property and is actually sold in the last six months.
(···1.1s) Really good news for us is that there were properties that had sold within that
description. And so we knew that we were likely to have some good comps and a way to
determine what we would be able to sell this property for if we were to purchase it and fix it up.
(···1.7s) More information. Yeah, You'll get a list. Uh, often obviously you get a list of all the
houses that have sold within that criteria. (···0.7s) You'll take a look at them.
And knowing the market in the villages, there are several type of models, (···1.0s) but the, the
subject property was a courtyard villa, which is, which is (···0.9s) a, which is a villa that has a
contained backyard. (···0.8s) So when you look through the, the properties that are showing up,
you'll wanna make sure that you're gonna compare it against the properties that match your
subject property, which are all courtyard villas in this case, in this case case. And, and they had
a nice selection, really nice selection. Uh, you'll see that they're all, I think all in 1998.
My glasses are a little far, but they're also done when their house was built around 1998. All two
bedroom, two bath within a certain parameter of square footage. (···0.7s) And they've all sold in
the last six months. (···0.5s) And you, we added something else on here that are on all the M l
Ss, including Zillow. And that is the price per square foot of what the house is either listed,
pending, or sold. (···0.7s) And that's an important marker to pay attention to as well. 'cause
you'll want, you'll eventually see in a few minutes on how you want to (···0.6s) price out your
house and see what you wanna estimate it for.
(···0.6s) And do (···0.6s) you wanna go through any of those numbers or, Yeah, just to, to
highlight that the range there is, uh, as low as $180 (···1.4s) per square foot and as high as just
about $275 (···1.5s) per square foot. Uh, the other thing that we're paying attention to right away
is what did that translate into, uh, as a sales price? Because you don't want to be at that
threshold number (···0.6s) or ceiling number.
(···0.5s) And there really is a variation here, anywhere between 222,000, uh, all the way up to
over 300,000, 315,000 (···0.7s) for a courtyard villa style home. That's a two two. So it was a
dramatic difference in numbers. What, what can drive, (···0.6s) what can drive some of those
changes, right? So when you're, when you see a range like that, what are some of the obvious
things? If they're all the same type of house built in the same year, same square footage, plus
or minus, (···1.0s) and they've all sold, (···0.7s) what are the driving factors?
And a lot of it will have to do the shape of the house if it's been updated or if it's date and Not
actual shape, but what, What kind of shape, condition, Condition is In. And if it's sitting on a golf
course view or a nice open view, or is it staring at somebody's backyard (···0.9s) A lot In this
particular model, there's a wall in the back on some of them that it's a privacy wall, so it is
contained, (···0.6s) however, it would be without a view where some of them are open and
you've got grass or a golf course or a, a retaining pond or something, right?
That's more interesting. Again, this will tie into what you, what, what are the shape of the
houses that are selling (···0.6s) versus your house and what you'd have to kind of rehab it to
make it look like those houses that are selling at the higher end. And that's what you wanna
keep narrowing it down to is what, (···0.5s) what can the house sell for and what do I have to do
to make it look like those houses that are selling quickly at a nice price?
Perfect Segue, we're gonna take a look at where some of those homes were priced price per
square foot as it relates to or compares to the subject property. (···0.6s) Just for the purposes of
demonstration, we pulled a photograph of the kitchen of the home that was sent to us that's
priced at $210,000 and (···0.6s) compare that to photographs of the kitchens in a handful of
those homes that we're using for comparison.
(···0.7s) You can see here (···0.6s) that the property that sold for $254,000 (···2.6s) or $230
(···1.1s) per square foot had a fully redone kitchen with stainless steel appliances. Looks really
nice in comparison to the subject property, which is not updated. And It's the same type of
house with the kitchen, with, with one window in the kitchen, but yet so much brighter and it
obviously has to do with lightings and fans and paints and ceiling and texture on the coloring,
the cabinetry and the floor and so on and so forth.
And so those are important distinctions to figure out what you'd have to do to make yours look
like that (···0.9s)Going through them. Here's another, uh, it's an updated kitchen. It's actually for
a specific buyer. I wouldn't say that this is the trend that's per se in they got $186 per square
foot sold at 2 0 5. (···1.3s) The kitchen was, uh, somewhat updated, looked nice and clean,
(···1.0s) but that might explain why the price point was less on a per square foot basis.
Right? (···2.3s) This also not an updated kitchen. Uh, it's white, it's clean, and the price point
seemed kind of high on a, on a total absolute basis. (···0.8s) And when we went and looked at
more details to help explain or justify that, we found that the, the property that we're comparing
to is in fact on a golf course and that sells at a premium.
(···0.5s) So another consideration. (···1.1s) And then last comparison here, another updated
home. This one has granite counters in comparison to the subject property. Stainless steel
appliances. (···1.0s) Nice and bright. Yeah. And staged well too. Yeah, I mean it was clearly
staged with a lot of thought in mind. Yeah. So, you know, and it driving a much higher price per
square foot.
(···2.7s) But based on the information, now imagine we have done all of this, we got this listing
in the morning, (···0.6s) have done some digging, and if we didn't have access to the M l Ss
with a real estate license, these are things that we would've asked our agent to run the numbers
on. (···0.7s) Based on what we have so far. Now we can make kind of a, i, I call it a napkin or
back of the envelope estimate. We're doing that quick budget.
(···1.0s) And first we're gonna determine what kind of remodeling we think the house needs. So
what, what are your feelings based on our options? I would, I would focus more on the standard
remodel versus a lipstick or a rent grade remodel. Uh, and and also versus an upgraded
remodel. Totally upgraded remodel, correct. Right. (···0.6s) And reason being, if we were gonna
buy the house and hold it as a rental, then we would go for a rent grade change on this
property.
Uh, a rent grade change for us would've meant updating the flooring and putting some new
paint on the walls, (···0.7s) probably putting some new hardware on the cabinets (···0.9s) and
power washing and just cleaning it up so that a tenant would move in and feel that they had a
nice, clean, fresh home (···0.8s) if we're going to sell the property. That standard remodel is
gonna be more interesting to us because we're gonna re uh, redo the floors with nicer flooring.
(···0.8s) We're going to redo some of the work in the bathrooms just based on the photographs.
Uh, we are going to have to do those ceilings and change them, uh, from popcorn into a
knockdown. There's just, there are things that we'll do a (···0.6s) standard remodel. (···0.8s)
And so let's do a quick calculation of what that might look like. If we were to focus on the
standard remodel, let's say at $20. You wanna pull out the calculator real quick? Yeah. And see
what that would look like. This gives us a, a quick idea on what the budget might be to (···0.9s)
renovate the home.
So we said we had 1,116 square feet Times $20, And we're gonna multiply that by $20 per
square foot. The, the low end of the range, 22,000. And with that three 20, All right, so if you're
doing the math yourselves, you should get (···0.6s) to $22,320 as a (···2.3s) ballpark. Uh, just
first pass at what the budget might be.
And I'd say that's actually fairly accurate to what we've spent doing. We've done a number of
them in that range and that's, That's with this type of home. And that's frankly how we come up
with our ranges anyways. It's based on our own actual data. All right. So that looks really good.
Now (···0.6s) it's interesting enough (···1.0s) that we would say let's get in the car. Yeah. And
we're gonna take a look at it. What we'll wanna do now (···0.6s) is (···0.5s) pull out a blank copy
of the assessment walkthrough worksheet (···0.7s) and have that available.
(···0.8s) Ron is gonna help us. We're gonna switch gears here (···0.5s) and gonna move to the
visualizer so you can see what he's doing. (···0.6s) And we are gonna quickly fill in the top
portion (···0.6s) of this sheet. So why don't you go ahead. Street address 1125. How's that
coming out? Oh, As it's perfect. All right. As straightforward as we can be El (···0.7s) I think it's
Alfredo.
I know It's Alfred. It is Alfredo Alfredo Ave. (···1.1s) And that is in the city of Lady Lake. And
Lady Lake is in the villages. So the villages is the community in (···1.5s) this case. (···2.8s) And
that's in Florida. It's, yep. (···1.9s) And the county on this property is Sumter County. And we
could have looked up on the tax records to confirm that. (···0.5s) Also on the m l s listing,
(···0.9s) it's a single family home.
(···1.5s) We'd like to note that from the pictures we could tell that this house was electric. Uh,
the stove was an electric stove. (···0.7s) We know from our previous market research that this
city is on a sewer, not septic. (···1.7s) And we also know what the total square footage is. 'cause
you had already calculated that. What The view? Oh, I would say there is a view.
We're just not sure. We don't have all the details about the view yet, but we know there's
something there. And I know it was built in 1998, so about 22 years. (···0.7s) All right. Uh, total
square footage, 1,116 square feet. (···0.7s) And the price, it's listed on the market right now for
$210,000. And (···0.5s) so (···2.1s) the listing price per square foot, the way we calculate that is
we're gonna take that $210,000 (···0.6s) that it's currently listed at and divided by the number of
square feet the house is.
(···1.3s) And you're coming up with 180 8 17 1. Correct. Great. So that's the listed price per
square foot. Right now (···0.7s) It does have two bedrooms and two bath. We'll fill that in.
(···1.4s) No pool. It does have a garage and I'll call it one and a half car.
Even though they call it more, we know better. Yeah. They don't always get it right. Uh, taxes,
we had looked up on the county tax records. Uh, that is public information. And we know that
the taxes are 2,400 and change, correct? Yeah. 24. It was 24 98. All right, so we'll go ahead
and fill that in. (···0.7s) We also know about this particular community that there is an h o a fee
that's $164 a month. (···2.2s) Another one of those pieces on your holding costs to make sure
you're nailing all these costs.
You ask all the other questions about the additional fees. 'cause if you're planning on holding
this to rehab it for four to six months up, you wanna to know what those, they all add up
numbers are add up. And particularly in Florida and probably other states, your taxes, (···0.6s)
the valorem taxes might be different for me than they are going to be for you if I have served in
the military or if I'm handicapped or if I'm homesteaded. So what you see on somebody's tax
record, (···1.0s) what they're paying might be different than what you would normally pay in for
that house.
So another factor to consider for you're holding cost to make sure you get all that data. (···0.7s)
All right. We're gonna mark that this house is vacant. Ooh. (···2.8s) And you got your data on
the M L Ss (···2.2s) and we are ready to do a walkthrough. You might want a date on. Can I ask
something? Yeah, sure. (···1.7s) If the house is vacant, does that account for maybe why in the
last 16 days that house has dropped three price?
Three times? Uh, may. There's a lot of reasons that the house could drop, but vacant is one of
the things we mentioned earlier that we look for is a vacant house is one someone, uh, if it was
a rental property for somebody else, (···0.6s) we know that they're not collecting rent anymore.
And so now it's costing money. Correct. Every day that we hold it. And again, the little piece
over here, the days on market, that's how long the house has been sitting on the market active.
(···0.8s) And if it's got an A in front of it, which some of the MLSs will have, that's agent.
(···0.8s) So it's how long I listed that house versus A C D O M. That's collective if, if the house is
transferred from agent to agent. So in this case, it was just about 20 days. Yeah, I think it was
nine. It was 19 to 20 days. (···1.3s) And that just gives us an idea that it's not been on for very
long. Right. All right. You're ready to do a walkthrough? We are gonna jump (···0.8s) back to the
house (···1.0s) and we are going to take a walkthrough on this property. (···1.6s) Here's the
exterior of the home.
As we pulled up, it looked just like everything else in the neighborhood. Uh, it didn't have any of
the greenery that some of the neighbors had on the outside. So if we were renovating this to sell
it, we may add some greenery that lamppost is in kind of sad shape. Yeah. (···0.7s) And we
would wanna mark on our worksheet as Ron is gonna diligently do as we walk around the
exterior, it's noting it does not look like it needs a new roof, uh, reinforcing it in person that the
roof is in good shape.
(···0.5s) The exterior paint looks to be in pretty good shape. (···0.7s) The lamppost needs to be
painted for sure and straightened out. And the light on the top of it likely needs to be replaced.
(···2.0s) That gives us a first pass on the outside. (···0.8s) As we walk around to the back of the
house, we can see that the concrete, uh, paving patio is in pretty good shape, but definitely
needs to be power washed (···0.8s) and cleaned up.
(···2.2s) Can see that again here. They've got a drain. The (···0.7s) fencing is in good shape.
Uh, it's got some greenery in the back, which is nice. If we had it as a rental, those are things
that would need to be up, uh, done with upkeep. The trees and bushes and things grow like
crazy in (···0.6s) Florida, so we would need maintenance for that.
(···1.0s) Air conditioning unit looks to be in pretty good shape. The concrete slab at the bottom
is all intact, which is great. (···0.8s) And the unit itself was clean, um, free of weeds and all that
garbage that can grow inside it. Here's the challenge with the view on this one. (···0.8s) When
we looked over the fence, you could see that the view is obstructed by power lines. And so this
is actually an easement, not a golf course view, where we had comp comps that we looked at
that were on a golf course view and showed that they could get more money for them.
This will probably get more money than a normal courtyard villa. Yes. Because there's greenery
and openness behind it. But that's gonna compete with the fact that there are power lines. And
that is definitely gonna, uh, scare off some buyers. Some gonna make a, a smaller buyer pool,
But clearly there is a ton of houses up and down these power line runs.
And not having houses in your backyard is a huge advantage to a lot of people. Yeah. And they
still sell pretty quickly. That is true. So it's, it's, it is an advantage. And actually, if you look to the
right of that, (···0.6s) the golf course intersects that power line. (···0.6s) Yeah. (···1.0s) All right.
This was us coming through the front door and what we could see, you get that nice sunshine
through the slider doors in the back, but the things we took notice of right away where that
you've got vaulted ceilings, (···0.9s) you have floors that need to be updated.
The vaulting ceilings is a plus. (···0.7s) The floors are a minus. The floors need to come out and
be updated. The paint colors, uh, definitely needed to be redone and refreshed, and most of the
fixtures, meaning ceiling fans and lights were dated (···0.6s) and would need to be replaced.
(···1.7s) The sliding doors while they worked, had some very strange filming over them (···0.8s)
in order to keep the sun out.
And we would be very interested in seeing if that was a film that our contractor could
successfully remove to let in the sunlight and have it show much better. (···1.7s) This is the view
from the back of the house towards the front where we had entered. So the door is up to the
right in the corner with a coat closet neighboring it, (···0.7s) and the left side is actually the
galley kitchen. So the kitchen in the house is small but comparable to the homes that we looked
at for comparison.
(···1.9s) There's a picture of the kitchen. We looked at that earlier. We can see that it's dated.
Uh, appliances are old appliances, colors don't match. Uh, countertops are not granite. The
cabinets though, do look as if they've been upgraded, uh, through the life of the home. They're,
they're definitely not originals. Uh, again, just reinforcing that the appliances are dated and the
cabinets are in good shape.
The countertops are in okay shape. It's just not the style that we would do if we were renovating
the house. (···1.5s) This is the master bedroom, uh, reinforcing the need for paint on the walls.
You can get a glimpse of the ceiling in this room and, and that will share that the ceilings are
popcorn (···1.0s) and knockdown is much more popular. Popcorn is what was done years ago.
And so buyers that are gonna pay a premium for a nicely done home are gonna expect that the
popcorn is no longer there. (···1.6s) The bathrooms are dated. The cabinets vanities, uh, looked
as though they had been painted. So they had a fresher look than what would've originally been
there. (···0.5s) The countertops had been covered (···0.8s) and so they were nicer again than
what would've been original.
(···0.7s) But in order to get a premium for the house, we'd at a minimum need to do new
countertops and sinks. Uh, also would need new lighting fixtures (···0.9s) throughout the house.
And, and we can see that in the bathrooms that these are the original lights that were done.
(···1.3s) This is the guest bedroom (···0.5s) wall color needs to be updated. Closet doors and
doors throughout the house. Actually were in great shape. Uh, that's good news that we don't
have to replace those.
(···2.3s) And this is the guest bathroom. Same, uh, with the countertops (···0.7s) and again, a
cabinet, uh, vanity that had been painted. The mirrors were in good shape. The shower, um, in
the master and the shower tub in the guest bedroom, uh, or a guest bathroom were in good
shape and they would not need to be replaced. So that was good news. (···1.8s) This
reinforcing the dated nature of things.
The ceiling fan in the upper right hand corner was the one on the porch. It's rusted and would
need to be redone. Uh, the doorknob shows that there are bronze color brushed nickel is really

what's in and selling. So that would mean, uh, all of the hardware on the doors would need to be
changed out. (···0.5s) The light fixtures mounting mounted to the walls were kind of dated and
cheap. (···0.9s) And the ceiling fans also, uh, in the bedrooms and main part of the house, in
total, there were four ceiling fans, one in each bedroom, one in the living room, and one on the
porch.
So we'd need to do four ceiling fans. (···1.0s) We did look at windows and sliders as we walked
through the house and things were functional. Uh, they were original but still functional. (···0.8s)
And then out to the garage, we can see that the washer and dryer are newer. So assuming that
they work, they would not need to be replaced. The garage floor needs to be cleaned.
Uh, the walls need to be painted, but all in all, the garage was in fairly good shape. (···1.6s) And
that completes the walkthrough of the home. (···0.7s) What we'll do is come back, we're gonna
ask you all to go ahead and complete (···0.6s) the assessment walkthrough worksheet. So take
take in all the information that you just went through on the walkthrough of the house, (···0.5s)
finish up the worksheet, and in the next session, Ron (···0.8s) is gonna share with us what he
has on his worksheet.
And you'll be able to compare your own worksheet. And, uh, hopefully you did really well at your
first pass of doing an assessment walkthrough. (···1.0s)
(···3.0s) Welcome back, everyone. Uh, we are ready to move to the next phase of the process,
(···0.7s) which, uh, is going to assume that you've made an offer. And if you've made an offer
(···0.6s) and it happens to be accepted, which we really hope that your excellent offer that you
calculated using Mayo and RV and all that great stuff right, was accepted. And (···0.6s) then the
question is now what?
You know, like, what, what do we do now? And we wanna make sure that you have comfort in
knowing exactly what to do. Why You giggling? Why? Because I remember being there and it,
it's a little, (···0.6s) it's scary. I mean, seriously, it's so, you're excited and you're scared and you
wanna know what to do. And the first thing that I think you might ask us (···0.6s) is, do I need to
do a home inspection? (···0.8s) And the answer here is an emphatic yes.
Yes. Do you want me to ask you again? Go ahead. Do you do, do I need to get a home
inspector? Yes, absolutely. And not only do you need a home inspector, but know that not all
home inspectors are created equal in their skill of inspecting. Right. Or at least in their due
diligence. Maybe they all have the same skill. It's True. With a lot of, It's true. Of everything.
Exactly. Right. I mean, some people care and some people don't.
Make sure that you find an excellent home inspector who is going to take the time to do a very
detailed inspection and let you know what's, what's not right about the property. Um, the goal of
doing a home inspection is not that you come out as the buyer with a perfect home inspection
and you're like, woo, we got through that. And It's not checking the box saying, okay, got got
that done. No, exactly. No, No. Thi this is where you want them to be detailed.
You wanna know Exactly. Now, if they come back with a detailed report (···0.7s) and things that
are, are not correct, (···0.7s) it doesn't mean that you're gonna go and nickel the dime and
nickel and dime your seller on all of that stuff. (···0.6s) You might use it, um, in negotiating.
However, (···0.5s) it's just, you wanna know, right? I mean, you wanna know. So what, we'll get
into some of the details here. All right, so you're starting with a home inspection.
Why don't we say what a home inspection even is in case you've never bought a home or never
had a home inspection. What is it? It's a, it's done by a, a professional third party inspector
where they're going to walk through the property that you're buying or considering buying, and
they'll go through and look for all the structural, how, how it is structurally, uh, from a safety
standpoint, make sure everything's up, done up to code. (···1.0s) They're gonna check
everything for you. And while it's not required, (···1.0s) it's probably one of the best investments
you can make.
(···0.5s) And it's, it's funny 'cause I, I know, I mean, I think back to when we started, I think back
to myself actually as just a consumer (···0.6s) buying a house. (···0.7s) And it's like, you're,
you're ready to go buy that house. And then someone says, you know, you need to have your
own home inspection and here's how much time you have. And it honestly felt more like a
hassle. (···1.1s) And, you know, like, why do I wanna do that?
And who's gonna have the best deal and how, how many hundreds of dollars is it gonna cost?
(···0.6s) And now being a real estate investor, (···0.9s) I absolutely get the value of having an
an excellent home inspector who can better educate me about what's going on with a property.
Who's gonna take the time to look in all those little nooks and crannies and crevices, um, and,
and really be able to report everything back to us in detail.
(···1.3s) All right. So they're not required, but they are strongly recommended. Uh, why hire a
home inspector? You can go through, through these points, you can read along with us, Identify
building codes, structural and safety issues. Those are big, those are big deals. Yep. And they'll
inspect the hard to reach places. Things like the roof, (···0.7s) the crawl space, and the attic.
Places where a (···0.9s) home buyer typically isn't going to go.
They're gonna be your, your eyes and your ears to see what's happening in those places that
are harder to reach. Mm-hmm. (···0.7s) They'll find expensive repairs before you buy the
property. Very important. Uh, and they help you with creating your scope of work. Now, they're
not gonna sit down and do the scope of work for you. (···0.7s) However, what they document
back to you in detail will definitely help you when you build the scope of work for your contractor.
(···1.0s) And they minimize buyer inspection, uh, repairs. So you (···0.6s) will cover it again. But
you know, when somebody goes to buy your house, they're gonna have it inspected as well.
(···0.6s) And the more you can address ahead of time, the better prepared you are because it'll
be less for them to find as challenges in their buying. Absolutely. Uh, and (···0.7s) on a relative
basis, it is actually pretty inexpensive. It's funny how, uh, we can get crazy over a couple of
hundred dollars and think, oh gosh, that's so much money to have someone come in and do this
checklist.
The reality is those home inspections that we've have, have had done, have saved us hundreds
if not thousands of dollars, uh, in the process of buying a home. And it's just, it, it's so worth the
money. And you included an important point at the bottom. It's often can give you more of a, a
leverage or a bargaining tool when you're talking to the seller or (···0.7s) the agent of the seller
about some of the, (···1.1s) some of the extra things that need to be done with the house to get
it up to code.
Yeah. That should have been done before the house even got there, probably. So it can often
before Was on market Exactly. For you to buy. So it's a really important process. Again, you can
find people that are exceptionally well. There's ways to find the home inspectors and, um, we'll
cover some of those as well. (···1.5s) All right. The, the value of a home inspection. Um, it's
regular consumers use the home exp uh, home inspection to determine whether or not to buy a
house.
For us, it, it can give us that information, but that's not really why we're bringing the home
inspection in. We are trying to get to (···0.5s) if there's anything that we missed, if there are
things that weren't visible to our visible eye, we wanna know about them so that we know how
much it's gonna cost us to rehab what needs to be fixed versus what needs to be repaired.
Uh, well, (···0.6s) that's really the same thing, fixing and repairing versus what needs to be
replaced. Uh, a home inspector is gonna test your appliances. They're, they're gonna check a
refrigerator, a dishwasher, a washing machine and dryer if they're in there. And they may be
able to tell you, you know what, um, the microwave doesn't work correct. And now you know
that that's gonna need to be replaced or you're gonna renegotiate.
They'll Have all the faucets on. They let 'em run for a while, and If there's a leak Exactly, they'll
check for leaks. They'll check to make sure the hot and cold are the proper knobs on each
hand. And it actually gets to the heat that it says it's supposed to. (···0.7s) Everything gets
checked by a good home inspector and it's, uh, it's really important. It's great value to them. Uh,
and well, oh, okay. So, and the value of a home inspection, (···0.7s) there's a huge education
(···0.5s) that you can gain by being present.
Now, I, (···0.7s) I again can say as a home buyer, (···0.5s) before I got into real estate investing,
(···0.5s) that the idea of sitting through three hours, three and a half hours of a home inspection
was not my idea of a fun afternoon. (···0.9s) And I could imagine letting the real estate agent go
with the home inspector, meeting them there so that it could just get taken care of. (···0.7s) And,
you know, not no more.
(···1.7s) When we hire a home inspector at this point, we know the home inspector and (···1.5s)
we wanna schedule it at a time that we're available (···0.6s) because we wanna be present. If
there is something that is of concern to the home inspector, we want the home inspector to let
us know about it. When we first started, and (···0.6s) I, I would would say with our first couple of
rehabs, (···0.6s) we would actually probably be pretty pesty, uh, and would engage the home
inspector and see if we could ask questions as they were doing things, we wanted to
understand what they were doing and why and what they were learning from it.
Uh, we let them know before they even started the inspection that we were investing in the
property (···0.5s) and that our intention was to fix it and resell it. And anything that they thought
was a concern or something that we should know about what they bring it to, our retention.
(···0.7s) And, you know, if you find someone that you like to work with (···0.8s) and you can
manage asking too, too many questions of them, (···0.6s) then I think, you know, (···0.7s) they,
they have a vested interest if they know that you're gonna be doing multiple houses (···0.7s) to
want to work with you. And so if they can educate you and you're comfortable with them as you
go through the process, you are more likely to call them on the next house and the next house.
And the next house. We probably used three or four home inspectors in New Jersey, and two of
which were our go-to that mm-hmm.
We're always our first choice. And most of the time they were available. (···1.0s) And I'll say that
they'll go through the house and on a couple of occasions with some of our larger rehabs,
(···1.1s) they advise that we get a, an engineer Oh yeah. As well (···0.6s) to go through some of
the structural pieces that we were challenged with. So they can really save your Fannie in a
couple of couple of areas, including getting somebody who is more specialized in a certain area.
(···0.8s) If it's outside of the, it's the scope of what they, they know. Correct. That's where they'll
advise you because they don't wanna be liable. Mm-hmm. If there's something structural, uh,
they, they wanna know that they've advised you well to go and do whatever that next level of
inspection might be. Uh, what else would you say here when you get the final inspection report?
Uh, this should be exciting to you, uh, at least exciting to one of you on your team, (···0.7s)
because you're gonna wanna go through that inspection report line by line.
You're gonna find that there'll be a written description and a picture. They take pictures as they
go through. So anything that there is an issue with is going to have a photograph and a
description of what the issue is. (···0.7s) So you'll go through that to understand what things
were concerning with them.
And if something's not clear in the report, then you call them or you email them and you ask
them to more, more clearly explain what it is, uh, that they have detailed in the inspection report.
(···1.8s) Anything else that you would say? Questions. I think the questions piece is a big one
for your education, for your involvement and to truly understand, to (···1.0s) help also set you up
for what you're gonna be looking for at your next properties. And find out how they, early on,
find out how they operate.
(···0.9s) Because you only have a limited window typically to do an inspection. Might be 10
days, might be 14. So it's an advantage to you to get the contract, but also gives you enough
time to set the inspection. And if you don't have the relationship with an inspector and you're
trying to find an inspector after you've gone to contract, (···0.6s) you are really in crunch time to
get that inspection done. (···0.5s) So to have them lined up and understand how, (···0.6s) how
much lead time they need to know and (···0.9s) when they do the reports, when you're actually
gonna get that hard copy in your possession (···0.5s) because you'll, as Jean says, you'll wanna
go through each line item and understand it and probably have some follow up questions.
And if they take a few days to get all that to you and you're at the crunch time to begin with, it
doesn't leave an awful lot of time to go through it, put together a proper estimate for yourself
and perhaps go back to the owner with additional, uh, negotiations. Well, I'll give you the natural
flow for us now because we have folks that are working well with us, (···0.9s) is we get the
house under contract as soon as we're notified we have those go-to inspectors.
I will notify by email and a phone call. But if I get voicemail, 'cause they're on the phone often,
uh, either out in the field doing the inspections or if the person in the office is busy, (···0.7s) we'll
schedule the inspection. (···0.7s) They have blocks of time because these inspections do take
hours.
And then at the end of the day, they're doing the reports (···0.7s) once they've been to the
house to do the inspection, it is within a 24 hour window that we have the inspection report
back. (···0.6s) We'll get both a full detailed inspection report (···0.5s) and we'll also get a
summary of what are the main points that they think are of concern. So it's almost like a red line
of items that they would say, these are the ones that I would pay the most attention to.
(···0.9s) Often when you go back, uh, to a seller or to your real estate agent, if you're working
through an agent, you're gonna bring that back to the agent. You're going back and we'll share
just the summary (···0.8s) and if there's something specific within the summary that we want
either fixed or that we are desiring a credit for four, (···1.2s) we have had cases where, uh,
termites have been brought up. Now, I think we mentioned that in one of the other sessions.
(···0.9s) And when there was, uh, termite damage, what we needed time to be able to do is,
one, bring it to the seller's attention that termites were found.
(···0.6s) And then second, having enough time to get our contractor out to the house to write up
a formal estimate for what the repairs of that damage would cost so that we knew what to go
back to the seller with. Like, here's from the home inspection. This is damage that we found and
this is what it will cost to fix.
Uh, probably in the most recent house that we flipped, we went through and there was mold
behind a hot water heater. The platform that the hot we, uh, hot water heater was on (···0.7s)
was unstable. It was not to code. And so the same dynamic, we went back, had our contractor
look at it, (···0.8s) write up an estimate for us with the, the scope of what damage there was and
what it would take to fix it.
And that had not been visible to us when we did our walkthrough. When we did our assessment
walkthrough, uh, because they had had a whole bunch of stuff in the garage that was blocking
visibility to that hot water heater in that mold. And so those were things that we were able to go
back and renegotiate with the seller for a lower price. Uh, ideally (···0.6s) if we find damage, I
would say, uh, probably nine times out of 10, if not 10 out of 10, we would prefer to do the work
to have it fixed.
We would rather have a credit and have our team do the work so that we know the quality of
work done is to our standards. Not that the seller just hired anybody to come slap something
together, um, to, to get it done so that the sale could go through. That's a great Point. So those
are, are some important points on the inspection. All (···1.5s) right. Home inspection guidelines.
Uh, when you go to contract, make sure there's a contingency in your contract that calls for
home inspection.
(···0.8s) Usually you'll put 10, 10 to 14 days as a time period, make sure it's in there. Yeah. Up
to 15. I would say in, in some of our more recent ones in Florida, but we were doing 10 to 14, it's
been extended now. And, and that's in part when we're talking about where we are right now in
the market cycle, because a house comes on the market and moves so quickly, these folks that
are resources to us, they are busy.
(···0.6s) And so in the, the contract, when we put out a contract to a seller, (···0.6s) we look at
what are the things that might make a seller pick us over somebody else, especially in a market
where it's competitive. (···1.1s) And the things that they're looking for are, is this a cash buyer?
So will it be a quick deal? Versus do they have to wait for bank financing? Have they waived
contingencies like a home inspection? (···0.5s) Now there are rare, rare times, very rare times
where a home inspection would be waived, um, as, uh, it, it would be waived only (···0.6s) as a
contingency for structural changing the deal.
So we might use an as is contract saying that we will buy the property as it is. (···0.7s) However,
we still want the time to be able to do a home inspection because if we find stuff that's not right
with the house, we still want the right to be able to back outta the deal.
Um, they don't have to give us concessions if they don't want to because the contract is written
in a way that we've said, we'll buy it the way it is. But gosh, if there's a big financial surprise that
we didn't see, yep, we wanna weigh out. (···1.0s) Alright, so that was a lot about that point.
That's a very important Point, but important stuff. Step two, (···1.1s) Hire a good inspector.
We covered that a couple of slides ago. (···0.8s) It's really important. Like, like Gene said, not
everybody has created equal in all of our fields. And find somebody who is licensed, insured has
been doing this for a while. Get referrals from people. Agents know these people inside and out.
Good ones do because (···0.7s) they're dependent upon either house is selling, uh, they're
depending upon house is selling and having things inspected properly. And so who can meet
deadlines and, and provide the right materials to close quickly.
They'll know who the inspectors are and so will your real estate investment group. They'll have,
they'll have some ideas as well from other inspectors and other investors. Um, a a point there,
uh, also (···0.6s) is (···0.8s) different agents kind of where, where they play in the buying and
selling of a home. So a listing agent (···0.6s)may have a more vested interest in hiring a home
inspector that doesn't do such a thorough job for the buyer of the house because they want the
deal to go through, go through.
And I say this only because, uh, because we're so picky on who we bring into a house to do a
home inspection. (···1.1s) We have been on the side of the deal where we're selling a home
(···1.1s) and a buyer has come in with their home inspector and we've seen the inspection
report.
They'll share with us, this is, you know, what the inspector had to say. And we look at each
other and we say, I would never hire that home inspector. I mean, no house is perfect. Uh, we
renovate and I think we do an exceptional job of putting together a great product for the, for the
buyer. (···0.6s) But no house is perfect. (···0.7s) And if an inspector goes through and they are
not finding the imperfection in the house, (···0.8s) then they're not detailed enough for me.
Uh, we want someone who is going to nitpick at everything when we're the buyer. When I'm the
seller, I'm fine. Uh, if an inspector comes through and, and they don't have much to say,
(···0.7s) but I, I can assure you it's not an inspector I'd hire. (···0.5s) Did I make and is that
clear? I it's Very clear. And the agents know that. The agents know which ones kind of skimm
through. We knew that in Jersey. We knew that here in Florida, which ones fly through and can
get a home (···0.5s) checked off quickly, who's easy?
Correct. It's almost Like, and which ones they roll their eyes because they know they're gonna
go through detail after detail and it's gonna be a half inch thick report And they're scared the
deal's gonna fall Through. Exactly. They know which ones are who and they, yeah. They'll give
you the recommendations and just keep asking the questions to get the ones you want. So you,
you want the, the one that's gonna challenge the house when you are the buyer because you
want to know all the things that are not right with the house. Right. It, it's important for you.
It doesn't, if you get a report that's 45 pages thick and we have at times gotten a report for it's
okay, it doesn't mean you're walking away from the deal. It just means that you have a wealth of
information that's gonna help you when you renovate that home and make it an exceptional
home. So what would be a really important thing to do when you hire somebody, do an
inspection, they provide you a 45 page detailed Report. No, I've gotta take the time to read it.
Oh, oh, step number three, (···1.3s) definitely read the home inspection report.
That's the whole point of you paying a couple hundred dollars is to get a report that's gonna
provide you with the details (···0.8s) and you (···0.8s) just, and, and it's information that you'll be
able to share with your contractor, assuming that you move forward with the house. (···0.6s)
Now you made step four, you made the point about this a little while ago. And so go, I would say
go ahead and reinforce it. 'cause it's important About the additional inspectors. Yeah. If needed.
It's if needed. But in a lot of areas, I I, I would make sure they're done.
(···0.7s) Asbestos was a product used from the late 18 hundreds to prior to 1970. It was used all
over the place in the northeast with our older homes. (···0.5s) If you've got asbestos, you wanna
make sure it's taken care of properly. (···0.8s) Pest (···0.7s) down south in warm areas and wet
areas, you're gonna have pest controls all over up north. We had squirrels and, and raccoons
and stuff. But pest, you wanna make sure We could have mice, ra I mean there's all kinds of
stuff. Everybody deals with some form of pest control.
Radon is everywhere. It's below the surface. So make sure you get radon testing. When we
were in New Jersey, all of the houses got tested for radon because it was gonna come up in
Florida. It actually isn't something that gets tested, but in Jersey it was always a can in the
basement left for that was required to make sure the left Termites, uh, wood destroying insects.
Wdi, they're phenomenal here in Florida and in the south. Phenomenal both below service and
fly and, and flying, uh, termites, (···0.7s) mold and mildew lead, lead paint between any, you
know, every house before 78 had lead in their paint.
And so make sure that that's checked. Sewers and drainage and septics and wells, (···0.7s)
structural chimney, geography (···0.6s) and out, uh, in the East Coast, anywhere in the
northeast oil tanks, (···0.7s) a third of them probably buried below the surface. 30, 40, 50
(···0.6s) years. So there are some things you'll wanna make sure that either get scanned or get
inspected.
Get (···0.6s) inspect in areas and you'll know which ones are the tougher ones and make sure
they get done. Don't cut the corners on stuff that's hundreds of dollars to save you an awful lot
of (···0.5s) money, both structurally and potentially from an environmental standpoint. Here.
Here's what I would add to that. You are starting with a home inspection. Your home inspector
will note on some of these topics that we've just discussed. If they see something mm-hmm. If
they see something that is alarming, then that's when you're gonna hire that second level of
inspection.
(···0.6s) If you're in a market where radon is present, it's gonna be something that you just do
from the start because you're gonna be asked, do you wanna include a radon test with what
we're doing? They won't necessarily ask about all of those others. It has only been a handful of
times where we've needed additional inspections done. (···0.8s) If you get the first inspection
done (···1.0s) and it, (···0.9s) there's just something that's too major that you know that you're
done, you're not gonna, you're not gonna buy this house then don't have any more done.
There's no need to spend any more money. Take that as a learning opportunity and move on to
the next one. (···0.5s) If you have the inspection done, and there are a couple of things that are
raised as concerns that do have an impact on your numbers, and now you're questioning
whether or not you want the house, then spend the money on whatever that next level of
inspection is.
Um, I think probably the most that we ever spend (···0.8s) on an extra inspection was when we
did the structural stuff in New Jersey. Yeah. And we needed to have a structural engineer come
out. And it was raised as a concern because the floor (···0.8s) in what was, uh, I wanna, it was
like in the basement, but it was a walkout basement (···0.7s) and the floor was uneven. It was
that whole golf ball test that we talked about before you put the golf ball down and it rolls.
(···0.9s) And they wanted us to have that looked at.
The inspector didn't wanna be liable for it. (···0.6s) Every report we've seen, regardless of how
thick it is, we'll have a summary page (···0.9s) with the key points as Jean pointed out. Um, go
through all of that. I'll Point out that point. You pointed Out that point with the point (···0.6s) and
decide what's important from that list, right. From a negotiation, do you really wanna lose the
deal or do you wanna budget accordingly to repair what's there? (···1.2s) You'll figure that out.
But figure out what's important to you.
Work with your contractor, have other opinions, but make the decision to move forward or not.
Yep. Um, so you just covered five and six, I think decide what's important and what's not, and
move forward, renegotiate, or cancel. Right. Awesome. Step seven. If you're moving forward
and you're having the seller (···0.6s) do the repairs, then you need to confirm that the repairs
were done and that they are complete. And so you want pictures, you want receipts, (···0.6s)
and you wanna make sure that you do a final walkthrough prior to closing on the home.
Uh, all of that is important. Again, if you are investing within an hour, geography of your house,
easy enough for you to get there. (···0.7s) If you are investing in areas that are outside of that
hour, imagine you're, now, you're investing out of state, you are relying on a real estate agent or
someone else that's a member of your team in that out of state area to do the walkthroughs, to
take photographs to make sure that that work is done (···0.6s) according to your expectations
so that you can close on the house.
(···1.0s) So those are, you just did number eight. I did. (···1.5s) I snuck it right in there. I love
that. Eight close on the house. (···1.3s) All right. In the next session, you're gonna be so
excited. (···0.8s) We are going to cover off on the seven steps (···0.7s) that are involved in a
smart rehab.
So we have just finished up (···0.6s) the home inspection guidelines. (···0.9s) We have covered
off that. What happens after your, uh, offer has been accepted? (···1.5s) What are we gonna
do? (···1.7s) I hope you just learned it. What, (···0.8s) what are we gonna do after our offer's
accepted? Oh (···0.6s) my gosh.
He is already forgotten. I hope you haven't, you're gonna hire a home inspection. We just, we
just closed on that. I said, I just said we closed on the house. Then you went back to the
beginning of the beginning. No, no. I just said, what are we gonna do? I was recapping. This is a
recap. The recap is after your deal is done, after they said, yes, I accept your offer. Do you need
to get a home inspection? Yes. Yes. Get As. (···8.1s)
(···1.9s) Welcome back, everyone. I think this is the much anticipated we are gonna get into
what are the specific steps for a smart rehab. So let us do a little screen share (···0.9s) and as
promised, we are going to get started. (···1.5s) Step number one in (···0.7s) the smart
rehabbing process is the pre-work. It's the planning. (···0.6s) Is there good news here?
There absolutely is some really good news. We have been doing this from the very, very
beginning, Uh, sharpening our acts, you might say, right? Just like before the whole part. And
the planning is so important. Yes, yes. And yeah. So, um, rest assured you have been working
on, uh, what you need to know for a smart rehab from the very beginning of the work we've
been doing together. (···0.7s) All right? Step two, it's the detailed scope of work.
(···1.3s) Step three, hiring your contractor. Ugh, step four, what do I got? Completing critical
paperwork. Your Absolute favorite. I so love that part. Not (···1.8s) it's super important. Needs to
be done (···0.8s) and make sure a detailed person is doing it. Yes, it's not your favorite part, so
make sure you have a team member that's okay with doing the details.
(···0.6s) Step number five, (···2.1s) Managing, managing Your rehab, Managing rehab. I do love
that. Yeah, you actually do enjoy that part much. (···1.1s) And step six, going through the punch
list and final payment, (···1.2s) and seven, preparing that baby to sell fast. All right, so these
are, uh, the remaining six steps, step two through step seven. And we are gonna jump right in
with the detailed scope of work and answer, what is it?
What (···0.8s) is it and why do you need to do it? What the heck Is a scope of work? All right?
The scope of work is a detailed list of all the renovations that need to be done at the property
that you are rehabbing. (···0.9s) This is something you're going to give to the contractors so that
they can give you an accurate estimate. And when you're getting multiple bids and you do want
multiple bids, you wanna ensure that you're comparing things on an apples to apples basis.
Yeah. So you don't want one contractor going through (···0.8s) making their assumptions about
what needs to be done or doesn't need to be done, and giving a price and then having a second
and third contractor going through and doing the same exact thing, but from their perspective,
Yeah, that fits, that fits with the whole why part. Well, I, and I just, just imagine if they all went in
and gave you what they think rather than you've given them what you want and now they each
follow that direction and give you what the cost would be to do what you want.
So that's the difference there. So that's the what (···0.6s) and what's the why? It just like
everything we else, we've talked about the whole planning part. This fits right in with
establishing a plan that everybody can follow. As Jean said, if we're all doing something
different, we're all gonna have a different interpretation of what finish looks like, (···0.6s) when in
fact we should be quarter, uh, quarterbacking that and saying exactly what this whole project
was built off of to have that house look like a certain house that's gonna sell within 30 days on
that street.
(···0.6s) And so we wanna make sure that everybody has the same flow, the same uh, project,
(···0.6s) and in the scope of work that we want completed. It keeps everybody on the same
page. It allows everyone to have a more accurate proposal because we're, we hopefully are
looking at the same thing and give us the same cost.
Minimize the change orders and disputes. (···0.8s) Often in a project, regardless of length of
time, (···0.6s)there's gonna be alter, you know, there's gonna be changes throughout the
process. A little surprise. There's gonna be surprised, hopefully little ones. You're gonna come
across things that you need to talk about and make some decisions on. It's, it's inevitable.
(···0.5s) But if you're not communicating with your contractors, if they think they have (···0.8s) a
big, you know, (···0.7s) a big guidance where they can go do some of the stuff that they want,
you're gonna end up with some surprise that you may not be happy with by the time some of the
stuff gets finished.
So make sure you have an open line of communication that if there's any changes or deviations
from what you thought was proposed when they're actually doing the work that you're in on it
and you're giving that approval. I, I like in this whole little conversation here (···0.5s) to when
you go to a restaurant, right? So when you go to a restaurant and you order your favorite dish,
does This have something to do with meat by any chance in Cooking?
No. I know. Well, so, you know, if you're a foodie, you'll get this. So you go to the restaurant,
you order your favorite dish and it comes out and it doesn't look like what you normally get, how
bummed would you be? And so what we wanna minimize is a contractor saucing it up in the
way that they want your project sauced, Adding different spices that Adding ingredients that you
didn't want at an extra cost. Because if the bill came for that dish that you liked, and the bill was
twice what you normally pay, you'd say, I didn't want those extra ingredients and I certainly
didn't want that extra bill.
(···0.7s) So think about food (···0.7s) if you like it (···0.7s) and think about your scope of work.
(···0.5s) And by knowing exactly what you want done and having the contractor bid on what you
want, now you want them to follow those orders. The change orders would need to be approved
by you. So (···0.7s) if the chef is adding something to my menu or giving me an upgrade on my
side dish, I want to approve it.
And, and that's all the same stuff. Hopefully like that. Did you Guys catch that hidden message?
It wasn't directed at you. Trust me. (···1.1s) All right. And, and all honestly, it will have an effect
on profit, (···0.7s) could have an effect on profit. So just pay attention to it, (···0.6s) make sure
they're following the plan when there's changes, which there will be (···0.8s) both agree, agree
to them and move forward.
Like the, The potatoes are groton, all of a sudden they're, I lost some profit. It's Not potatoes or
bread. Next. All right, next. (···1.7s) Okay, (···0.7s) the detailed scope of work. Um, it includes
an overall project overview, an overall overview, (···0.9s) and the parts of that project overview
are, number one, an overview of the house. (···0.7s) And that's gonna have very general
information about the house.
Things like where is it located, what's the address, what neighborhoods it in, what year was it
built, how many square feet is it? Um, is there anything interesting and different about this
house that I wanna ensure any contractor that's bidding would need to know? Like, is this in a
historic section of town and therefore will it require a different level of permitting or work done?
So (···0.9s) those are the kinds of things that I want to call, call out about the general of the
house.
(···0.8s) The next section is going to include a rehab overview. Yeah, We touched on that a
minute ago. It's, (···0.5s) it's the details, uh, the information that needs to be done and what
should be done that you've agreed to, because again, this whole thing was planned out for that
house to look like a specific house that's going to sell on that street in that marketplace within a
given period of time, like less than 30 days.
(···0.6s) So if there's any deviation to that, you all need to agree to it. And, and this part is like
details, details, details, right? So detailed that we're gonna spend a large portion of this session
going through what those details look like. Um, this is what you wanna get, right? And how
about when we throw out something like a list of contractors, what might that be? Uh, the list of
contractors is simply the kinds of contractors that you know you'll need for this project.
And again, licensed contractors. So if you knew from your built scope of work that you need the
roof replaced, now you know that you're gonna need to get bids from roofers to do that roof
install. If you knew from your scope of work rehab details that you need a new electrical panel in
the house, you know that you need a licensed electrician. Same thing with plumbing. Or if you
need a new air conditioner or new vents up above new windows or sliders, (···0.5s) if there's a
patio that needs to be done in the backyard or irrigation, something, trees to Be cut down, trees

To be cut down, you'll have the detail of what contractor, type of contractor or specialist that you
wanna have bids from.
(···0.5s) And I, I think you, we, we were having a little conversation about, uh, what this section
would cover. (···0.7s) And as we talked about contractors, we said, well, you know, you, you
have been building your list, your go-to of that dream team know that the scope of work is
beyond your dream team, that you have likely a list of those people that you want to go to, but
you're also interested in getting multiple bids on the job.
You want everybody to, to, to stay honest. Yeah. And you do that by getting the perspective of
more than one person. And so it's highly probable that your dream team members will get
(···0.7s) this job in some way, shape, or form.
But it's also probable that maybe of pick up a new person on your team as you're having the job
bid out. We'll have our contract to bid on flooring, (···0.6s) but we'll also where we buy our
flooring from for the luxury vinyl, they have their flooring specialist or contractors that they rely
on and they use for obvious reasons. We'll also have them bid and then compare the two and
ask them questions. We'll learn a lot. They'll share why they, (···0.7s) they think they're the right
person for the job, and you make the decisions based on that type of information.
All right, so now we're gonna get into the details. Yeah. And, and again, this is a cheat sheet for
you to keep you honest when you're walking around and through the house (···0.8s) to make
sure that you're covering all the bases. Yeah. So that you did as you went through and you did
that assessment walkthrough. Now this is kind of taking this level of detail and putting this down
on paper and detailing it out for the contractor.
So it's like a, a second step in that process of guiding you and reminding you of all the different
things that may need to be done. Hopefully you got most of this done on those initial
walkthroughs that you did, but (···0.6s) now that the house is under contract, you can always go
back and look again. And when you're getting started, it's not a bad idea to take that look again.
So The general exterior things to consider, the general repairs that are needed, exterior doors
and trim (···0.6s) windows and screen, again, a really important function in no matter where we
live, are they updated?
Are they current? Um, and make sure that they're counted for garage driveway mailbox. Again,
things as we're walking up to the house for curb repeal, are they gonna need to replace or
update it? (···0.5s) Porch deck, patio and fencing, exterior siding and repairs and painting.
(···0.7s) Chimney.
Another important piece, (···0.6s) outdoor lighting. Testing the irrigation system and if there's a
pool or a pool equipment and filter power washing the exterior. So those are a general list of, of
things that we wanna pay attention to if we're getting estimates for them. And then other, we
have septic well and propane tank. Again, depending on where you live, (···0.9s) you don't want
that to be the exception. You want that to be the rule. And if that's more common in your area
and more rural, rural areas, and particularly in Florida, we, we deal with those a lot.
So they're very common. Uh, we're gonna look at the landscaping and again, detail out what
needs to be done. Is there some general yard cleanup? Have they thrown a mattress out and
left it in the front lawn? Um, are there weeds to be removed? (···0.7s) Is there, uh, You know,
with a mattress in the front yard? Hey, that could be a general yard cleanup. I had one, I've had
two. I've probably had three at this time. Multiple. Yeah, definitely. That's kind of funny.
Definitely seen a couple mattresses in the yard that I didn't wanna move.
Uh, trimming of trees and shrubs. That's a, that is a big deal. Don't take that lightly. Well, it, it,
it's a big deal and you just, you need to not ignore it, I guess is your point. Correct. It, it's not a
big deal to take care of. Just do it. Don't avoid those, right? Uh, tree removal only if needed.
Removing trees is costly. So this is not to suggest you should be going out there and taking
trees down into, but if it needs to come down because it's a hazard, uh, because someone isn't
gonna buy your house, 'cause the tree's hanging over the roof of the house, or you're putting a
new roof on, and now you've got this dead tree over it.
Like, be smart about it. Uh, planting sod or seed if needed. Refreshing any plant beds with wood
chips. If you have plant beds in the front of the house that look terrible, then we would suggest
that you bring those to life.
You want your house to have nice curb appeal. (···0.5s) And if you're planting anything, make
sure that you're choosing things that are drought resistant plants. Um, lots of options there. Uh,
so explore what the options are and you should be able to do it that without breaking the
budget. Uh, Roof. (···0.8s) Another really important piece tied into insurance. And, um, a lot of
other structure that you may not have access to if you're walking to the outside until you get into
the attic.
And that would've all been picked up on, on the inspection report as well. But (···0.5s) perhaps
clean the roof and the gutters. Sometimes it's just a general cleaning and a power washing.
Ensure that the vents are sealed properly. (···0.7s) Fix any roof damage, replace roof if needed,
repair soffits and fascia boards as needed, repair or replace the gutters if needed. (···0.6s)
Again, and I, I would just put an if needed next to really everything mm-hmm. That we're
detailing out.
Um, this is to be an exhaust, a semi exhaustive list to help you, uh, figure out, you know, did I
miss anything? Windows and sliding doors. You wanna clean and ensure that all sliding doors
operate correctly, clean and ensure that all windows operate correctly. Clean all screens, clean
the tracks of the windows and the screens, and replace any windows sliders and screens as
needed. Uh, again, when we walk through a house, before we put in an offer, we are looking to
make sure things work, but we are actually gonna also ask our contractor to go through and
make sure that everything is in working order for the project.
(···3.3s) Hmm. Interior cleaning out and demo (···1.3s) General, general, general, general pest
removal like fleas and bedbugs, et cetera. (···0.6s) Seems to be a fan of yours.
You bring that up. We have a lot of clients bring that up. What do you, you mean? It seems to
be a fan of mine. We've done a lot of houses of a lot Of screaming, a lot Of howling. We, we've
a lot of screaming and howling. (···1.4s) All right. Little exaggeration there, friends. It's not an
exaggeration. We'll walk a house together sometime we'll videotape it. Okay. So anyway, our
contractors will let us know. Pest removal happens before the project gets started. And we just
finished one in Indiana and they were like, listen, you got fleas, you got bedbugs.
You, you had a tenant that did not take care of the house. They must have had like 20 animals
living in the house that had bugs. And so before we start our work and get that stuff out, uh,
which was fine, (···1.2s) it's, it's, uh, having some, having someone that specializes in that come
and take care of it. Scope of work in detail, remove all trash removal of flooring like carpet and
tile, et cetera. Could trash be another mattress Depending on the mattress laying there.
You and your mattresses scrape the popcorn ceilings. Again, you'll, you'll find out quickly, if I've
had popcorn ceilings, which most houses around here had, if I decided to lighten them up at
some point and spray paint them, or have, have a painter paint over the popcorn, it's a very
different removal budget and timeframe, it's a pain in the neck. So you'll evaluate that and
sometimes you can just leave 'em alone. They're perfect. But if you're gonna remove them,
make sure you get it all done properly. Make sure the contractor has that in the numbers
correct.
(···1.0s) Remove a removal of light fixtures and ceiling fans (···0.8s) in the kitchen. Removal of
cabinets and countertops and backsplashes and appliances in the bathroom. Removal of toilets,
vanities, tile, s shub or uh, sh and ub. A shrub. A shrub. You have a shrub in your tub. Shrub,
I've seen them. The shower and tub and mirrors and towel bars, exhaust fans and medicine
cabinets (···0.8s) and demolition. Select the walls, interior soffit or the shadow boxes that hang
down in the kitchens and bathrooms, Right?
So this would be any of that clean out and demo for general interior. Uh, if there is any framing
to be done, meaning you're adding walls, uh, you want that included. Patching all walls and
ceilings that are in need of repair, prepping for painting of walls, ceilings, doors, trim, and really
evaluating what needs to be done and what doesn't.
(···0.8s) Replacing hardware, uh, for us in the market we live in, often we're taking off, whether
it's bronze or gold hardware on doors and putting on brush nickel, set nickel. And that includes
doorknobs and hinges and the actual poles on cabinetry. Uh, sanding and refinishing floors, or
actually replacing the floors and making sure that the contractors are cleaning up when they are
finished with all of the work.
And that's kind of a general interior piece, (···0.5s) is that they clean as they go and when
they're finished with the job that they're leaving you with a clean, finished product. (···2.2s)
Wanna do the kitchen? No, I Don't like The kitchen. All right, I'll do the kitchen. I'm Kidding. I
love the, the kitchen, kitchen installation of new cabinets and hardware, installation of new
countertops and sink, uh, installation of new kitchen faucets and garbage disposal.
Installation of the backsplash of appliances of new lighting and under cabinet lighting. I'm gonna
call out again that (···0.6s) this is, uh, a list to help give you guidance. This is not a
recommendation that you are doing all of these things. Uh, depending on the grade of the
home. In most of our standard remodels, we are not doing backsplash.
We're doing them in the upgraded models, uh, remodels (···0.8s) in our rental grade properties.
We are not upgrading with a garbage disposal. In fact, if we're redoing a kitchen in a rental like
property, we are eliminating a garbage disposal. If there's one there and it doesn't work, we're
letting our contractors know, take it out. We don't wanna deal with that. So we we're remodeling
to what is needed in a specific house.
(···0.5s) And this is just to highlight what might fit within your scope of work. You've gotta
evaluate that as you go through your specific project And what might break down at some point.
You, you brought up this, you know, the disposal, but also like the refrigerator with, uh, with
(···1.0s) the ice and water, right? And all the fancy stuff in these refrigerators (···1.2s) we don't
need Keep it simple. Exactly. We don't need those in some of our rental properties.
It's, it's the kiss principle. Really keep it simple, stupid. Yeah. And we, we look for things to be
as simple as possible (···0.8s) and, uh, just minimize things that can break and go depending,
but, but not cutting corners because at the end of the day, we need a product that's going to
meet the market for our A R V, right? We want it to look like the house that we've done as a
comp for our house.
Uh, next on the interior, you've got the master bathroom and other bathrooms. And so when we
talk about putting it back together, that would include things like a new vanity or maybe just a
vanity counter atop, uh, or a sink. Uh, you may have used the existing cabinets and had them
repainted or maybe they were in great shape and you just wanted to put a new countertop on,
uh, installation of faucets of a new toilet if you have one, a new tub or shower.
Uh, medicine cabinets, mirrors new lighting, new exhaust fans. Um, so all of these things, again,
where it need, and I I say new exhaust fan, I mean, if you've got something that works,
sometimes we'll (···0.8s) demo a house and there's product in that house that's still usable, but
not for that particular house. (···0.7s) And our contractor on our dream team will hold some of
those materials knowing that they're (···0.6s) able to recycle them for another project.
(···0.7s) And then often it does make sense just to go for something that's new. (···0.6s) So it
depends on, on the project. Uh, additional living space on the interior, this is things like your
master bedroom, your, uh, additional bedrooms, (···0.6s) the living room, an office. If there's an
office and you're looking in these rooms, typically at things like installing new lighting or ceiling
fans. Is there a fireplace? Are there miscellaneous items that might be like a built-in bookshelf,
uh, or a bookcase?
And if there is, is that the old naughty pine? And does that go with your new motif or does that
need to be resurfaced and painted to match what it is that you're doing with the, with the
finished product? (···2.8s) Go ahead. (···1.0s) Electrical, plumbing and heating, ventilation and
air conditioning. (···0.8s) Getting the electrical panel to code really important if it's dated or
doesn't have enough juice to supply the house and the things you're gonna do to the house.
(···0.5s) Installation of new light fixtures and ceiling fans, installation of new appliances, and
actually who's gonna install them? New outlets and covers. Again, we probably talked about this
a few times. (···0.8s) Those are efficient things that you can add to a house, to any home
(···0.8s) that add an awful lot of life to it. And they're pretty efficient. They're like a dollar, dollar
and a half a, a piece, uh, garage. You're talking about just the outside Cover? Correct. The, it'll
be the outlet and cover.
The outlet itself will cost you a little bit more, but the covers correct. Yeah, because you'll see
that they over time, uh, people just replace 'em as they live in the house. And then you've got a
lot of mismatched stuff. Or if it's the original, it's now like a yellow and you're putting new paint
on the walls and it's like, why wouldn't they have done that little detail? So, good point. Garage
door openers, make sure they work. There's nothing more frustrating than having a nice house
that you just got done. And yet some of the simpler things like the garage door opening and
closing when you hit the button, make sure they work (···0.5s) plumbing to code.
Installation of faucets, uh, make sure the heating, ventilation, air conditioners in good working
order or planning, installing a new one. Hot water heater. (···3.5s) And, and that would be the
same note on the hot water heater. Make sure it works correct. If it needs to be replaced,
replace it. Hot water heaters are not in this, in the scope of big items are not a huge expense,
but when someone walks into the garage or wherever that item is located and they see a new
hot water heater, it just kind of gives that overall feel.
If it doesn't need to be replaced, don't replace it. Um, but if it's borderline or needs it, go for it.
(···1.3s) All right, last last little bit. Uh, things like the garage. Uh, depending on where you live,
if the house has a basement or attic, we just finished a renovation in Indiana (···0.6s) and the
construction team to the scope of work had finished most of the work on the list.
And they said, you know what, (···0.7s) we finished what's here. (···0.8s) And truth is the house
looks great. However, there was at some point water in the basement, which is common in
Indiana. And so you've got stains on the walls. And so when someone walks down into the
basement, it just doesn't have the feel that the rest of the house does for x amount of dollars.
We can put some fresh paint on the walls and it'll make a huge difference when someone walks
down. Was a good suggestion. There's one of those modifications to the scope of work. Yep.
(···0.5s) But you don't wanna forget to address the garage, the basement and the attic because
people are going to see those areas of the house and it will be a reflection in their mind about
the quality of work done throughout the house.
(···0.8s) And the last general note here is (···0.6s) that as you finish your scope of work and
have detailed out, uh, everything that you want done to the house would strongly encourage you
to go back to the full home inspection report, (···0.8s) read through it again and (···0.8s) note
(···0.7s) if there's anything you missed that would have been important to do. Now on that home
inspection report, you may have asked the seller to fix some things and there may have said,
uh, been some things that you said, you know what, that's not important enough to bother.
(···0.6s) And the next question is, is it important enough to bother on your end to have your
contractor handle it as they finish the house so that the next buyer, your buyer doesn't go
through finding those little things that, that the home inspector found. (···1.7s) Alright, I (···1.5s)
wanna wrap up with this as a thought to really help you in the decision making about what is on
your scope of work and what's not.
(···1.1s) And I think as you are, um, building it, there are a couple of questions that you can ask
yourself. Um, you want to, you wanna know is what you are planning to do, adding value to the
house. (···0.6s) We are buying a home (···0.7s) and we are doing things to the home in order to
generate a profit because we know that we'll be able to sell it for an increased value.
(···0.8s) And so as I'm making decisions about what to do, (···0.5s) I need to weigh out, if
making that decision will add value, I'm gonna give you a very obvious example about what you
might think (···0.8s) and and how that might translate. (···0.6s) So we might walk into a home
and say, gosh, I don't love the tile on the floors in this home, (···0.6s) but the tiles in great
shape.
(···0.8s) The tile's neutral enough that we can add color to the house that's gonna fit. (···0.7s)
We just happen to like other product better. (···0.7s) Well, it might, depending on the square
footage of that home cost us eight, 10, $12,000 to change the floor to something that we would
prefer. (···1.2s) The reality is changing that floor from the tile to a product we might like better
(···0.5s) is unlikely to add value.
(···0.6s) And in fact, we might have a buyer walk through and say, wow, look at these luxury
vinyl floors. I wish it had tile. So (···1.4s) you don't know what that end buyer is gonna want. If
the tile was cracked and it looked terrible, that's a whole different story. (···0.6s) So you're
making decisions based on will it add value next? Will it help you sell the property?
(···0.5s) Well, in that same example, if every house that was selling like a hot cake had a
different kind of flooring and ours didn't, well then we might need to reconsider and say, if we
were to make this change, it's going to help us sell the property and help us sell it quickly.
(···0.9s) Third question, is it really needed? And I've added the word really, um, we, we, we
need to do that litmus test and say, is this something needed or would it just be a nice to have?
(···0.9s) And then finally, is it cost efficient? (···0.9s) And you know, if, if you take this test on
anything that is of question to you of (···0.8s) should I do it or shouldn't I? (···0.8s) If your
contractor comes back to you in that scope of work and they are suggesting additional things be
done, (···0.7s) this is how you would test their recommendations (···0.6s) is against these
questions to say, is that just a nice to have or is that really gonna add value?
(···1.9s) If you do all of that, then you should be able to produce an awesome scope of work.
That scope of work would be left at the house (···1.1s) along with a lockbox and a code that you
can send the contractors to go do a walkthrough (···0.8s) with your scope of work so that they
can get back to you with an accurate estimate and that you have those apples to apple
comparisons to make a decision on who's gonna be the, uh, the best for you.
All good points. We're good. I think that's it. Mm-hmm. All right. Uh, that wraps up this section,
uh, specific to scope of work. We are gonna walk you through the actual document in the next
session (···0.5s) as well as some additional things that you might want to consider as you put
that scope of work together.
Uh, we will see you soon. (···1.3s)
(···3.9s) Welcome back everybody. We are here, uh, with our smart rehabbing class. So
(···0.6s) we're gonna get things started, uh, with a little disclaimer here first. So I'm gonna take
some time and just read through this for everybody. So bear with me. Uh, the educational
training presentation provided does not qualify students for employment. The company's
products, including but not limited to training, recorded content, mentorship, coaching materials
and emails are for educational and or illustration purposes only, and are provided with the
understanding that the company is not engaged in rendering legal, accounting, or other
professional opinions.
(···0.9s) Investing has inherent risks. Any decision to invest in real estate is a personal decision
that should be made after thorough examination and due diligence, including a personal risk
and financial assessment. Results are based on the individual and may not be typical. The
education we provide and the strategies we describe take a commitment of time and effort and
do not guarantee any results in any specific timeframe. (···0.6s) All contracts, forms, and letters
contained herein are provided for training purposes only.
The provider does not assert any warranty express or implied as to the legal effect and or
completeness of the contract forms and letters. The provider hereby disclaims that any and all
liability with respect to their forms, the provider suggests that you contact an attorney to ensure
the contracts, forms, and letters modified to meet the laws of your state. (···1.2s) So, after all,
that legalese, everybody that is just us saying that we are not attorneys, we are not
accountants. We are going to give you our best advice and our experience, but we encourage
you to seek out those professionals in your personal situation.
So that all being said and outta the way we wanna welcome you. Uh, we want to congratulate
you, uh, for taking the next step in furthering yourself for making an investment in your
knowledge and therefore your future. Uh, your commitment to your self, along with our support,
we feel, uh, will help you to collapse timeframes to get to your desired outcomes.
(···1.3s) I will, however, remind you that as you're going through this training, (···1.0s) a lot of
these terms, concepts and ideas may be different than things you've heard in the past. So do
not get discouraged if things are (···0.5s) seemingly complicated or you're not understanding
how to run the numbers or do the math. That's what this is about. It is a learning process. So
you have the stop button, you have the rewind button, go back, rewatch sections, take
screenshots, and most importantly, know that we're gonna be here to answer your questions for
you.
So, uh, again, remember that, that going through the training here, uh, it may take a few times
to, to grasp certain topics, certain subjects, but that's how it, how this, uh, this process works.
So, okay, guys, go ahead to the next one. (···2.5s) What we like to describe and we like to talk
about, uh, before we even get into specific strategies or, or this business, is, is your reason why,
uh, and for (···2.2s) finding that purpose or that mission that you're going to have that, that
chasing after investing in real estate is, is you've gotta have a purpose, right?
So (···0.6s) we talk a lot and a lot of people say, well, I want to get into real estate because I
heard that's how you get rich. Uh, well, (···1.1s) it is true. 95% of millionaires come out of real
estate, but this isn't get rich quick. Uh, we tell all of our students at least six months to do your
first deal, two to five year process to, to create your financial freedom.
And so (···1.3s) that being said, there are going to be good days and bad days throughout that
process. There's gonna be times where you feel like nobody's ever gonna accept your offer, that
you're never gonna get your first deal done. And, and there's a lot of anxiety built around that.
But secondarily, there's also huge wins and huge great things, and you can end up firing your
boss.
You can end up leaving that j o b. And, and one of the things that Steve likes to says is, is just
focus on adding a new stream of income every year. (···0.6s) But again, we're not focused on,
on getting rich quick. This isn't something that we can do overnight. So it's a process and having
the motivation in front of you, if you guys could see in front of me right now, I have my, my
whiteboard, my vision board, whatever you wanna call it, and it's got everything that, that drives
me. And it's not just dollars, it's, it's spending time with my family. It's someday starting a local
Boy Scout troop because I grew up and the Boy Scouts was an Eagle Scout, and that's
something I want to do.
So I have all these things in front of me that I know investing in real estate will give me the
options and the time to go do those things. So, uh, that's what, what setting up your why is. So
before you even get started in this, you want to take a, a, a little bit of a, a reflection and, and
talk to yourself and say, you know, what is it exactly that I'm trying to do here? And, and how
much do does it mean to me?
Why am I doing this? What is it exactly, uh, that, that I want to achieve? How do I want to leave
my legacy? So knowing your why, uh, we like to say if it, if it doesn't make you cry, it's not big
enough. (···1.0s) So as you get started in your, your investing career here, have that why know
what it is, keep it in front of you at all times. Uh, but also as you're getting started here, you also
need to take kind of a personal assessment as far as your financials go. Um, obviously this will
be a big part of your, your investing career.
So knowing your credit score, access to capital, things like that. Um, definitely want to be able to
do that. (···0.6s) And finally, uh, as far as motivation goes, you do wanna hold yourself
accountable. Uh, we're gonna talk about certain types of goals here, smart goals. And one of
the most, uh, important parts of that is there's a timeframe on it. So give yourself goals with
specific deadlines and dates so you can hold yourself accountable, uh, and then work towards
meeting those things.
So go ahead guys. We can go on to the next one there. Or Steve, you want to go over
something on there? Yeah. Can I just go back to the, the why and the motivation if I could there
please. It's, that's such a huge topic and I, I remember for myself at the beginning of my real
estate investing, I'll say education, I wasn't even my real estate investing journey. I was just
learning to do the business, learning to invest in properties, learning different strategies. And I
was in my full-time job Back then, I was managing two businesses.
I had a 35, a staff of 35 people, and those businesses were open. One was open six days a
week, one was open seven days a week. So I was busy. So on top of that, let's open up a
business, let's start learning to invest in properties. But (···0.7s) the reason that all happened
was that I had a very strong why. I had a very strong why. I wrote my why down. I use that why
for motivation, because as you're going through your, your education here, now there's gonna
be people watching this recording, some, this may be their very first class. That's great. There's
so much opportunity in rehabbing properties.
Um, other people watch this recording, may have done a deal or two. Maybe there's other
people who are already financially free because of real estate, because you can always learn
more. (···0.8s) And (···0.5s) as Bradley said, if you have a very strong why, if you've got a very
strong reason you want to improve your life, change your life, change careers, leave the
corporate job, add some more money to your, to your family income, make some extra money
to take extra family vacation. Whatever your why is, that's your why. And if you've got strong,
why that's gonna power you through writing those offers.
At the end of the day, a lot of people don't feel like writing offers. A lot of people don't feel like
talking to mortgage brokers or real, it takes energy, it takes effort, it takes time. You could be
doing other things. You could be going golfing or going for a walk, exercising. But it's work. I'm
not gonna lie it, it's work, right? To build a business, it takes effort, it takes time, it takes work.
And I'll tell you, not every day's gonna go perfect. You're gonna have some great, great days.
You have some great, great experiences. You have some days you're your, you're on top of the
world.
It's such a great, great day. But on the other side, you have some tough days too. (···0.8s) And
if you had a tough day at work and you have a tough day in your real estate investing journey,
real estate education journey, those are tough days. That's all part of the journey. And they
happen. But as you go through this process and you get good advice, you hear all kinds of tips
and tricks from Ron and Gene and use their skills, use their expertise, use, they're gonna share
probably some stories, things that didn't go perfect 'cause it's part of the business. But the thing
is, don't make the mistake twice. We wanna make small mistakes.
We wanna have, you know, have, have good deals, make small mistakes, but have big wins.
That's what we wanna do. (···0.6s) So your why is such a, a strong motivator. Use your why.
What I used to do too was I used to leave my job if I had a bad day at work, when I was ba
working my day job, if I had a bad day at work, a lot of times you don't feel like doing something
at night. You just kinda wanna sit there and, you know, be mad. But I, I use that negative energy
to, to (···0.6s) build my real estate investing business. They use that negative energy to get me
outta that position. And I was able to do that in just a couple years.
And so I actually replace my working income through real estate. Once you start rehabbing
properties, adding value, flipping properties, doing lease options, whatever it is, you can use
these aggressive cashflow strategies. Replace your income. Now it, can you replace your
income in a dealer or two? I don't know. Can you replace it depends on your income. If your
income is high, it is gonna take you a longer to replace your income. If your income is low, you
are gonna replace your income a bit quicker. But flipping properties is, you know, you get paid in
big chunks of money. If you have a good profitable deal, you might get a big chunk of money. If
you're doing income properties or commercial, you have more passive income.
But there's so many ways to do this business, and this is just one, one stream of income here
with flipping properties or rehabbing. But you can add so much value, whether rehabbing into a
lease option, rehabbing your, your rental, whatever you want to do. But (···0.7s) your why is
such a big part of this. And over the year, your why, your motivation can change because my
motivation in 2010 as a student was very different than my, my why today. Right? Over the
years, your life situation changes. At least I hope your life situation improves, right?
You're, you're taking this training, you paid money, you put time, effort, resources into this
training. So I, I really hope this does change your situation and improve your situation. So you
look back on this five, 10 years, you take some skills, you learn, you move on. Your why will
change over time. And hope, hope you have more choices with that too. So keep learning, keep
keep watching the trainings, keep applying what you learned. It's such an important thing. Um,
apply what you learned. There's (···0.5s) what's the old saying? Uh, there's no Rolls-Royces
pulled up in front of libraries.
Like, if you remember what a library is, 'cause everything's online nowadays. Like we have
virtual libraries, but, uh, there's not too many Rolls-Royces pulled up outside of libraries
because people are doing the business (···0.5s) and take what you learn and apply it. (···4.3s)
Awesome. Thank you Steve. So, and, and that really it comes down to, to business planning,
right? So, um, we talk about having all your goals written down and in one place. Um, this is
gonna help guide your business decision making and you're gonna review this often and revises
necessary.
Uh, a lot of (···1.1s) people will have (···0.7s) specific goals and, and we all did it in the
beginning of our career, which for some of you, it's gonna be to do your first deal. Well, (···0.7s)
that is a great goal when you're, when you're just starting out. But for some people it's gonna be
to, to reach my hundredth unit, to reach my thousandth unit, to do my 5000th transaction,
whatever it may be. The numbers could be anything, but you've gotta have a (···0.5s) way,
you've gotta have a measurable thing where you're, you're keeping yourself growing in a
positive direction.
So having those goals, reviewing them often and and (···0.5s) aligning them with what you are,
uh, hopeful accomplishments are, uh, also with the current active market, whatever those
changes may be, up, down, or sideways, we always gotta be, be ready for that. So your
business planning should be done, (···0.6s) we usually say once a quarter, once a, uh, twice a
year, something along those lines.
But always be reviewing and and keeping that in front of you. So (···0.9s) go ahead guys.
(···2.1s) And as we talked about before, these are those smart goals we talked about. So we
want specific, uh, so specifically maybe we want to have, uh, two lease options by the end of
this year, or we want to do three rehabs by the end of this year. (···0.5s) Measurable, well,
number of deals that would be measurable, attainable.
Do we think that if we worked hard, made offers and, and kept pounding the pavement, we
could get those deals done in a year's time? I think so. Is that relevant? I would totally agree. If
we want to make money and do deals, that's very relevant. And is it time bound? Yes. If we're
saying we want to do that over the next year, but if we have goals set up this way, we have a full
plan on how we can achieve them. We're making sure that there's resources available to
achieve them, and we're setting a timeframe to get them done. So, uh, very important as you're
getting started, especially, uh, when you're doing rehabs as Ron and Jean will, will show you
that it's very important to have the timing and the, the, uh, measurables all very calculated and,
and set up ahead of time because it's those holding costs.
It's the, the unknowns that you're not ready for that, that get scary and, and make your
timeframes get very long. So, uh, smart goals very important, especially in rehabs where we
have timelines where we're trying to get properties done, uh, very quickly.
So (···1.2s) go ahead guys. (···3.6s) And, uh, let's see. You know what, (···0.7s) I think we
should take a break here and come back on the next video to get into the cash flow quadrant.
This is one of our favorites. It's kind of the, the fundamentals of left versus right, uh, positive
versus negative. So join us on the next video. We will be back and we will get into the cashflow
quadrant. (···0.9s)
(···1.5s) Okay, welcome back. We may have had a bit of a technical difficulty on that last one. I
think we stopped in mid-sentence, but what I was starting to say was, for rehabbing, we wanna
be in the upside of this market. Uh, we wanna be in that cell, uh, range here, but on rehab, we
wanna be buying down here. So that really is what we want to be doing and we wanna make
sure we're always paying attention to these market cycles and where we're at. So the main thing
about market cycles, and I know Steve is gonna add some stuff here, is most of your market
cycles are based on emotions.
And if we can get the emotion out of it, like I said on the last video, then we're gonna be much
better off. So, Steve, whatever you want to add, my friend, Thank you, pit, great information.
Thanks for sharing that with us. And market cycles are such an important part of the, the
business in rehabbing. And the question is, where are you right now in the market cycle? Are
you in the euphoria stage, are in the excitement, the fear? Now you can tell it's pretty easy to tell
in the euphoria versus the, the desperation.
That's pretty easy to tell. But these, these, uh, market cycles, all these names and terms, uh, the
oversupply, the undersupply, you go through raising rents and lowering rents and, you know, all
these things, but they're, they're all lagging indicators. We don't always, it's hard to sometimes
tell what you're in. Like if you, if you look in the diagram, pip has, they even hope to optimistic.
Well, which one are you? If you're in excitement or euphoria or euphoria to anxiety as you start
going two or three away? But those are lagging indicators.
It's sometimes hard to tell. And a lot of times people remember that they're in euphoria or they
think they're in euphoria, is actually in anxiety. 'cause you, you sometimes pull those old
feelings, well, it'll get better if only this happens. So it's sometimes difficult to know where you

are in that market cycle (···0.5s) and to make it actually more complicated as well, depending on
what you invest in, right? Depending on your vehicle. Because different investment classes
have different mark market cycles too. I know Bradley does a lot, OFB, Airbnbs, we've talked
about Airbnbs a few times already.
It's, it's a very exciting part of the business. But the market cycle for Airbnb is very different than
say the market cycle for commercial properties, right? Commercial property or industrial
property or retail. Retail. Right now a lot of retail properties are struggling because the online
surge of online shopping. So the retail market cycle has been very interesting in the past five
years or so, we're seeing a lot of people cycling out of, um, retail shopping that the physical, um,
space for, for, um, I guess retail properties and shopping centers are starting to have been
going through a downturn for a long, long time, whereas other areas and upsurge is so
depending on the, the investment vehicle you're investing in the market cycles can vary greatly
one to the next.
So just be aware of that. And, and market cycles. We, we mentioned earlier about just investing
for the long run. I (···0.6s) remember the, the very first investment property I bought, um, right at
the beginning of my investment journey. I bought a single family house in, in a great investment
area in the city I live in.
(···0.6s) And literally I took possession of the property. It was springtime. I went to the property,
I had to meet a, a handyman there and a renovator there. So I'm outside the property looking at
it, talking to the, the contractor. (···0.6s) And uh, this lady comes into the house next door, this
little old lady, she's probably 80 or 85 years old, and she's waiting to talk to me. So I finished up
the contractor and I talked to her and, and she says that, she asked, are you the owner? And oh
yes, I'm the owner. I just bought it today. And she starts telling me that her and her husband
actually bought the house she lives in. They bought the house 45 years, 45 years previously.
And she, of course, she had lots of stories. She raised her children there. And, and this is pretty
common. I'm sure Ron and Jean could relate to a lot of stories, talking to neighbors and, and,
and neighbors put, if you're flipping properties, we're having properties, neighbors could often
love you because you're improving the neighborhood. You're bringing the value that properties
up. Maybe it's biggest properties in eyesore, maybe the previous owners were not good
neighbors. All these things. And the property, my first investment property was all these things.
The property was an eyesore. The previous owners were not pleasant to deal with. So the, the
next door neighbor, she's very happy to see somebody spending some time actually forcing the
value up and making a nice house there.
Hopefully she'd have some better neighbors. (···0.5s) And so she's telling me about her story
and her journey, 45 years, she saw a lot of market cycles. She bought this property, raised her
kids there. Now I'm an investor, she's a homeowner. But during the conversation she asked me,
she says, now young man, do you mind if I ask you what you paid for this property? Now, first of
all, I was just happy she called me young man, right? Because that was a few years ago, but it's
always nice to be called young man. And she says, well, did you pay for this property?
And you know, my first investment property I bought years ago was $88,000. It was not an
expensive property. Like you could, you could buy a really nice car for $88,000, but it's my first
investment property. And um, so I told her, I said, Hey, $88,000 this property. And she said, oh,
young man, you paid too much. And I said, well, and I wish I could remember her name. I said,
I, I said, well, if you don't mind me asking, how much did you pay for your property in 45 years
previous, her and her husband paid $5,000 for that property. It was over 45 years.
But my, my point here is these markets, like she rode through all these markets cycles and kept
it, but how many times did her property double? She paid $5,000 45 years ago. And from five
5,000, 10,000 is doubled once 10 to 20, 20 to 40 and 40 to 80. So if her house was the same
price as my house, and they were fairly similar houses, her property doubled four times in 45
years. And that's not uncommon. Real estate can double about every seven to 10 years. And
this property doubled every 10 years because of kind of cheaper area.
Uh, I'm sure when she built it in 19 4, 45 years ago, I'm sure it was quite a, a nice area. But the
city shifted, right? So, but she wrote through many, many market cycles. And when you can
double your money in seven, 10 years through real estate, now can you do it faster? Sure.
Because you can talk about lease options. We can talk about forcing appreciation. Uh, there's
so many ways, you know, there's so many ways you can actually kinda increase the premiums
and actually collect more, right? You know, get stronger (···0.6s) cash flow on your property. So
the more strategies, you know, the the better cash flow you can get, the better investor you're
gonna be.
So (···0.8s) market cycle is such a big part of this business. And, um, pip did you wanna take
over? Anything else you wanna add from there? Well, the Most important thing if you're done,
Steve, is I'm gonna stop sharing. And the two most important people that are gonna be training
the entire rest of the way on the rehab class, (···0.6s) we've (···0.7s) got quite a big introduction
for them. But we know that they're gonna take this and take you guys to a whole different level.
So Ron and Jean, make sure you turn your, uh, mute off because it's always easy to be on
mute when you get ready to talk.
And Steve and I have looked stupid many times, so take it away. Ron and Jean. (···1.0s) Hey,
thank you guys. I mean, just an amazing job at laying the groundwork for us, uh, for the rest of
this class. Talking about the, the foundation (···0.8s) and kind of concluding that part on market
cycle. Market cycle plays so much into the work that we all will do as (···1.2s) people that are
rehabbing houses.
Um, the course that we're gonna be, uh, kind of diving into right now is smart rehabbing. And
when we talk about smart rehabbing, it's about adding value and adding profit and at the same
time minimizing the risk that you make when you invest in a piece of real estate. Hey Pip,
(···1.8s) you guys were talking about market cycles and it clearly can also change depending on
where you are, right?
Being in the Midwest or coastal area, (···1.2s) we grew up in, in Jean from Jersey, you got the
old Jersey shore. And her folks would talk about the same thing that Steve, you were talking
about. Like, you know, years ago we could have bought that house on, on L b I Long Beach
Island for $32,000, (···0.8s) which are now 300 or $3 million. And so if you're on a coastal area,
(···0.7s) us in Florida now, we're surrounded by water. The coastal areas can get hit with even
greater ups and downs. Um, so not only is it cyclical, it depends on where you are as well.
It can have a dramatic effect on opportunities and where to pay attention. So it's, that's also
interesting And it impacts how we play with the strategies and, and so you guys are gonna all
see that as we talk through a lot of information we're excited to get started on. All right, thanks
for that Ron. Let's do a quick introduction of who the heck we are as (···1.3s) a, as your rehab
specialist. So Ron and I, uh, left the corporate world as we mentioned earlier in 2014.
(···0.7s) And that was while we were raising our boys back in New Jersey at the time. I'm a
Jersey girl, I'm from Michigan, go blue baby, 25 years Michigan boy. And um, we just, we
wanted something different. Like I'm sure many of you that have signed up to do this training
probably feel whether it's just something that you've always had a passion for. I always just
wanted to renovate a home and kind of own a piece of real estate or if you're really looking to
make a change in your life.
For us, it was something that we, we wanted to change our lives. (···1.0s) Since 2014, we've
really spent our time renovating homes either to flip to rent, to do lease option, to do seasonally
or as Airbnb. (···0.5s) We've done a bunch of them in New Jersey. We are now living in Florida.
We've done a bunch here in Florida and then we've owned some property that is out of state
from where we live.
And we've also had those as rentals, but had to renovate when it was time to sell. (···0.8s) We
invest in interesting projects, uh, as well as real estate and also love to teach and coach. So
having the opportunity to spend time with you guys via Zoom and video to share what what
we've learned is just right in line with what we love to do. I (···1.8s) wanna talk about our values.
Pip and the team asked about, you know, like, why are you getting into this business?
Know your why. It's what gets you out of bed and gets you motivated and visually, here is our
why this gets us out of bed. Yep. And sorry for the interruptions before we'll keep it real like
everybody else. We've got a one-year-old miniature poodle who is very active, consumes a lot
of attention, and we'll let you know when he doesn't get it. So the door knock a little bump here
and there and he goes off. So can't stop it. That's, that's real. He, he's in the photo and, uh, part
of why we do what we do, Such an important part.
He got two pictures. The kids would not be real happy about that. No, he's always in the cut
now. (···0.7s) So our our why is based on family, it's based on friends. It's really based on
having time to spend with the people that matter most in our life. (···0.6s) And it's also about
giving back. And so really for us, foundationally, we both mentor students in high school with
take stock and children, we're both Rotarians. We volunteer as ambassadors for Shelter Box,
which is an organization that provides shelter to people that have lost everything.
(···1.0s) And we do our business. And the only way that we have the time to (···0.8s) give to
those organizations and to spend with the people that we care most about is 'cause we got out
the hamster wheel that we were living in when we were in corporate America. (···0.7s) And
we've created something that's much better designed for the life we wanna live.
And that's what I would hope for everyone that goes through this training and all of the other
trainings that are available and makes real estate a business for themselves. Uh, when you can
set it up, and you guys touched on this before, talking about dealing with integrity and when you
can set it up, when you're following the passion in your heart (···1.1s) and you can have rental
properties that are named after people that were significant from the people that you sat down
with to buy the property from or donate to causes that are important to them or donate some of
our flips to shelter box to buy, to buy a shelter box every time when you are in that position to
leave a bigger footprint than when you got here as part of legacy.
(···1.0s) It's, uh, it takes on a very different level of what your why is all about. Yeah. So, so
that's, that's that, that's, that's our why (···0.6s) keeps us going. Our goal for everyone that's
here watching this is (···0.5s) to share our time, our experience and knowledge, (···0.6s) tools
and resources that we have put together that we've learned from others, the mentors that we've
had, processes that through experience we've improved, that have helped us do our business
better.
(···0.6s) It's to share it with you so that you have the confidence, whether it's your very first
(···0.7s) renovation on a home to flip or you're someone that's done a handful of 'em, or you're
that that person that is doing it yourself and knows that it's time to make that transition, to put
together the team (···0.5s) so that you can spend your time finding the next deal instead of
putting that one together.
(···0.7s) And so we're, we're here to help in whatever way, based on wherever you are in that
process of learning and building your business, whether you're just getting started or looking to
improve what you've already done. (···2.1s) Wanted to share a couple of photos. I know that in
this business, people just love to see what was it and what'd you make it and does that really
happen?
And I got, this is Ron's and my very first (···0.5s) rehab. Uh, it, we were scared out of our minds
(···1.0s) and you know, we, we got to that point in the business and I, I still can feel it like it was
yesterday, even though it was years ago at this point that you're gonna buy this house and
you're gonna transform it. And this was a beastly place, (···0.8s) Dude. This was our first rehab,
if you notice. It's, it's got several things that we have on our to-do list of never doing again or
advising you not to do, particularly in your first (···1.0s) adding square foot to a, to a to a zone,
already being on a double yellow line, busy road, all the, all the boxes were checked, what you
shouldn't do.
So adding 20 feet in a second story. Yeah. So, so we just, we kind of jumped in and said, well
heck, if we're gonna renovate, we might as well go big or go home. That's not what we're gonna
teach you here. No, (···1.3s) we're, we're gonna teach you how to take it in a way that you feel
confident and you're building that confidence.
Now the, the lifesaver for us on our first one is we had a great team in place. Yep. And so that's,
you know, that's saved us and enabled us to do a great job. And it was all about having the right
people in place. So this is back in Teaneck or Bergenfield. This one was in Teaneck, Teaneck,
New Jersey. (···0.5s) And so that was the, the start, the middle and the end of that project. And
you can see, I mean this was just one of those beautiful ones that got put together and a great
team on the selling side too.
(···1.4s) Another one in the same area for us. Um, we talked about having the right people in
place and kind of working with them to find the deal. We're gonna cover all this through the
class. Like how do you, how do you build those relationships and how do you find the
opportunity? This one our contractors actually brought to us, the house was right across the
street from them. They knew that someone had passed away and (···0.8s) they said, I think that
we have an opportunity and it matters who gets the business.
(···0.8s) And so this was one that we worked on there, (···0.7s) finished product and this one
was in Bergenfield, so a neighboring town to the other. (···0.8s) And then, uh, another that we
did while we were back in Jersey, smaller size house, (···1.4s) you can see (···0.7s) lots of work
done on this one as well. (···1.2s) And all three of those same contract crew. (···0.5s) So
building trust, pip, you talked to that earlier, that it's about building a team.
It's about building trust. It's moving from that place of I and (···1.4s) we're gonna do it ourselves
(···0.6s) to surrounding yourselves with the people that are going to support you in doing great
work so that you can keep repeating what you do. You learn everyone that you do. We still
learn. I mean we're, I feel like that's one of the things I love about this business (···0.5s) is that
you're always learning. You're, you're improving and learning.
That's why you're here is to, to learn and improve And telling you, dealing with integrity (···0.8s)
speaks volume to the people that you want on your team. And also when you're having fun and
doing this, the people that wanna be on your team starts to grow at a very different level. So
that's, uh, it's contagious. (···1.2s) So the, the thing we learned really quickly in our business
and getting started (···0.6s) is that you wanna spend your time planning (···0.5s) from start to
finish to get everything aligned so that you've got successful execution of the plan.
And I love this quote, if I had eight hours to chop down a tree, I'd spend six sharpening my ax.
(···0.7s) And that's all about getting prepared to do the job and to do it well. Otherwise I could
spend eight hours hacking away and not getting the job done. (···0.6s) So that's what we're
going to do. Uh, over the next bit. We're gonna jump in and wanna make sure that all of you are
kind of ready (···0.6s) with what exactly you wanna get outta the class.
I think that's important. We know that people are starting from different places. (···0.7s) So
before we jump into content, we're gonna leave you with a couple of questions. Ask you to kind
of think those through so (···0.7s) that you ensure that you have specific goals as we go through
the class and content. And when we have areas that are touching on what you're wanting, that
you know exactly where to go back and get those answers and the guidance for things that
you're looking for.
So first off, you know, what are your personal goals specific to the class? What do you wanna
get out of this (···1.1s) pip? And the team asked earlier, um, about what are the resources that
you have to work with? So we're gonna teach you how to find the opportunities. We're gonna
teach you how to budget. We're gonna teach you how to know if it's a go or a no go. We're
gonna teach you what to do once you get that property under contract. We'll teach you the
seven steps of the rehab process.
(···0.7s) But what you'll need to know going into that is getting a fair assessment of what you
have to work with. (···0.6s) So how much time do you have to put into this business? (···0.7s)
How much money do you have or access to it so that depending on the deal that you're working
on, you have a way of doing it, um, on the finance side. And then where are the knowledge
gaps? How much knowledge do you have today? Where are the gaps and where is it that you
don't even know what you don't know?
Um, are you curious about real estate (···0.7s) or are you really committed? (···1.1s) I love the,
the, the difference in those two words because curiosity is not commitment. And I can tell you
for us, when we got to that point, we were really curious about real estate investing (···0.8s) and
we wanted to learn a whole bunch about it. When we did our first deal, we moved from curiosity
to we are all in, we're committed.
(···0.6s) And so you wanna find that out for yourself. (···1.0s) And then just ultimately, are you
looking at this as a hobby or a business? And think about that from today's perspective because
it may change. You might say today it's a hobby, it's something that I'm, I'm interested in and
I'm, I have a job and I'm gonna just do this on the side. Or it may be that in fact I am all in, I'm
gonna build a business with what I learn (···0.6s) and that's gonna be a different, you're gonna
use the same systems but it'll be a different end goal.
(···1.7s) Fair enough. Um, I think this is probably gonna be the place we'll end (···1.0s) and then
when we jump back in, we're gonna talk about what rehabbing is (···0.9s) and we're gonna start
with the details of what you have to do before you get your first rehab. (···1.3s) Thanks so much
everybody, and we'll see you next time. Take care.
I. (···3.3s)
(···2.1s) Hi everyone. I'm Jean. I'm Ron. And we are very excited to get started on the details of
smart rehabbing. Hope that all of you are also, uh, ready to get started. We are going to jump in
with a PowerPoint, uh, to begin and wanna let you know ahead of time that the process of
teaching is gonna include a couple different formats. We'll use PowerPoint slides for some of it.
We'll use your handy dandy visualizer.
Okay. For some of it's kind of like the old method transparency, the overhead Projector. They
work, they work well. It's the non dinosaur format of teaching with overheads. And then we'll
also have areas where we're either using, uh, video or pictures to help you walk through houses
and understand the, the process of rehabbing through photographs. And some of it will just be
like conversations. Yeah, exactly.
Just us talking and sharing our experience and our stories. Uh, we'd like to get started now and
just give you a little bit of background about who we are as your rehab specialist. So, as I said,
my name is Jean, and I'm Ron. I grew up and, And we're married. We're married, husband and
wife team. I grew up in the great state of Michigan. I grew up rooting for U of M I'm a huge fan,
gold blue baby, and it's in my blood all the time. Well, I, I, I hope so. I hope it stays there. And
I'm a Jersey girl, born and raised in Jersey, and that's actually where we raised our boys.
Uh, raised two boys, a dog, three cats. (···0.8s) And uh, we both worked in the corporate world.
Yep. I think we spoke about that a little bit earlier. (···0.8s) And those jobs were so much fun
that we needed to get out. (···0.8s) Maybe some of you can relate to that page. Some of us took
longer to learn the lesson 34 years in corporate. But you know what? You learn what you learn
and, and, um, I (···0.9s) had had enough and needed, needed a new venture.
And boy, this, this opened up all kinds of possibilities. And I, I think in all fairness, we both
learned a lot through that corporate experience that we had. It was just time to do something
different. And I think the entrepreneurial spirit that we both carry (···0.6s) and that hunger for,
uh, having our own time, having our own schedule and being more in control of our future is
what had us looking for something different. Uh, we left the corporate world in 2014 (···0.6s)
and, uh, we're really on a hunt for what's next.
(···0.5s) And real estate investing, I would say partially fell in our lap. (···0.8s) Would you say
so? I agree with that. Yeah. Uh, we ended up at a class and both fell in love with the idea. That
Part we definitely What, How you brought me along on that little journey. Yeah. Well, I, I did
bring Ron, I kind of dragged him. I said, come on, we're gonna go learn about real estate
investing.
And a long story short, that was the beginning of our real estate investing career. And, and I
would call it a career at this point. It's, it's what we do. Uh, we now live in Florida. Our boys are
grown up and, uh, living their life as adults that are able to, to do it on their own. You bet. And
we're proud of both of them. (···0.9s) And we have now a miniature poodle, his name is Calvin. I
(···1.0s) am quite certain you will meet Calvin, uh, through the process of us teaching this class.
Because when he needs attention, and that's often, he lets us know he Is a squeaky wheel,
lemme tell you. But he does remind us to have fun all the time. (···0.8s) And I, I don't know, he
remi, he just, he brings, he brings that element to our, our everyday business for sure. (···0.9s)
Our focus in our business today. Uh, we renovate homes and we do that to flip and we also do
that to rent.
And when we talk about renting, we talk about long-term (···0.8s) seasonal Airbnb. (···0.9s) And
primarily that business is now in Florida. It kicked off in the state of New Jersey. (···0.7s) We
have invested in other states and still have some rental properties in other states. But primarily
our focus at this point is Florida. Yeah. We love it. And, uh, you'll see from the lessons learned
in real estate that we like having our real estate close to home.
And we do invest in other very interesting projects, some of which we may share a little bit later
on. 'cause some are in real estate and some are out. (···0.6s) And we love to teach and we love
to coach. And it's amazing when you get curious with other people who are investing (···0.6s)
and listen to some of the things that they're doing, uh, it opens up all kinds of other possibilities.
That's true. Yeah. So the, the journey starts maybe for some of you here, and for some of you,
maybe you're already on the journey (···0.5s) and you're looking to, to pick up some additional
information.
And I think if you're there, you probably would agree with us that in this business, you are
always learning and growing as long as you choose to. Yeah. And that's how, that's how you
come become very successful in this business. (···1.2s) We wanted to share our why. Um, it
was talked about a little bit earlier how important it is to have a why. (···0.8s) And our why is
really clear for us.
And I think this speaks to the need that we had to transition out of corporate jobs and into
something that gave us more time freedom. (···0.9s) Our why is rooted in having the ability to
spend time with the people that matter most in our lives. And those are family and friends. And
of course now, uh, Calvin, who earned himself two spots on our vision board. If you didn't know
him, you'd think he was a, he thinks he's like a 300 pound beast.
He's 15 pounds soaking wet, but oh my God. So it's when you know what you want and you
want attention, and you want a more expanded life, (···0.5s) go for it. And he's a, he's a great
example. He's a great example and a reminder all the time to us. And Jean talked about
(···0.6s) our purpose and our passion (···0.7s) and le you know, leading a life of significance.
And we model that all the time. We challenge ourselves every day. (···0.7s) It's really important
on what we're doing to lift other people up (···0.6s) and having a bigger impact after we've left
our legacy.
And (···0.5s) Yeah, I think that was act that, that was one of the biggest ahas for me when we
were working in the corporate world. I remember being in a meeting at a table and talking about
something that was supposed to be very important. It was like about how to get someone to buy
more of a consumer packaged good product, a food product. (···0.7s) And I was like, I cannot
believe that I am spending my afternoon trying to figure out how to get them to buy two instead
of one.
And that this is supposed to be like, what's really important to me. (···0.8s) And I, I came home
and I was like, I just, that's not it. You know, that is definitely not my purpose. It's definitely no
longer something I'm passionate about. And I don't know how that's making a positive impact on
anyone's life. (···1.3s) What makes a positive impact today (···0.8s) is with that time freedom
that we have, that we can donate and volunteer our time (···0.6s) to organizations that really
matter to us.
And maybe, again, some of you can relate, maybe there are things that you wish you had time
that you could do. (···1.0s) And being able to transform the I wish I could to I absolutely can is
incredibly powerful (···0.8s) places where we are spending our time, our organizations like Take
Stock and Children.
(···0.6s) And that allows for both Ron and myself to mentor a high school student through four
years of their high school, uh, career and be there as a sounding board and support system.
And it, it's incredibly rewarding. So we are both in the second year, uh, with a student and in
that organization, and it's The adage about trying to help lift somebody else up or (···0.9s) let
them know how important they are and have an impact on their life.
It's the more you give to that person, (···1.5s) you receive so much more in return. And it's an
incredible thing. Florida happens to have their take stock in children here in this state. I'm sure
other states have similar things. I would encourage people to get involved In whatever it is that
you're Passionate about. And the more, again, the more you help others, the more you get back
in return. The, the other places that we spend time are, we're members of our Rotary club.
Yeah. And that is in the, the Villages in Florida and Shelter Box.
And you might wanna say just a couple things about that. Yeah. Frankly, I knew nothing about
Shelter Box. It was introduction through a Rotarian, because Rotary and Shelter box are, or
partners, uh, shelter Box (···0.7s) provides temporary shelter to those that have lost everything
through some form of natural disaster or conflict around the world, really hard to reach places.
(···0.6s) And that becomes a very important aspect of our business model (···0.7s) to drive
awareness and raise funds for that.
And that's what we include in part of our rehabbing for those budgets. So it's, it's a great
program. It's a 5 0 1 c three (···0.5s) and another thing that we can spend our time on and kinda
lifting other people up when they've lost a (···1.4s) lot. I hope that gives a little bit of flavor for
who we are. We think it's important. At least it's important to us (···0.6s) when we're working
with someone that we feel our values and kind of what we're about, uh, resonates, and that we
feel connected to who the people are. And so we do our best to be real good human beings.
Yeah. And to, to make a positive impact. And we really hope to make a positive impact on all of
you. How About all that food stuff and the, and the big leaps and the balancing? What does all
that Juggle? I'm gonna spend a ton more time on us. I wanted to get into them, but (···0.6s)
quickly. Uh, the, (···0.8s) the hearts are connected. Uh, we care. And so we do things from the
heart. The juggler in the image is we are always juggling things in life, but we wanna make sure
that the balls that we're juggling are the things that are most important to us.
(···0.6s) The healthy food is because we wanna be around for a really long time. And so we
watch what we eat, we try and, and eat healthy and put good stuff in so that life is, is long.
Yeah. And the leap is maybe where all of you are right now, which is that (···0.8s) Oh my God
moment. Getting outta your comfort zone. Oh my God. It's a big deal.
We Remind ourselves all the time that the only way that we grow and improve is by taking that
leap, by being in the, the place of, of discomfort, getting comfortable, being uncomfortable.
Right. Right. And when we are there, uh, we know that we're growing and I (···0.7s) don't know,
life is probably most fulfilling when we, when we feel that. (···1.4s) Good. Good. Are you happy
now? Yeah. That's our why. All right. So that's us. (···1.2s) That's our why.
Our (···1.5s) goal for all of you (···0.9s) is that we share our time. We're sharing our experience,
(···0.7s)knowledge, (···0.6s) tools and resources. (···0.5s) So you each have the opportunity to
learn how to renovate a house, to rehab houses with confidence. (···0.5s) Having that
confidence is one of the most important things. (···0.8s) Don't think we don't remember what it's
like when you are first getting started.
Uh, my my vision of when we got started (···0.9s) is standing on a fence (···0.8s) and it was,
and it's no different than the leap picture, right? I think Go Ahead. No, but, but like standing on
the fence and deciding should I or shouldn't I, should I or shouldn't I? And there is a point where
you have to jump. (···0.7s) And when we finally did jump, we looked at each other like, what
was the big deal? Like, (···0.5s) why did we wait so long? I, I think I was, what I was laughing at
the honesty, what I was laughing at is that (···0.5s) I know for a fact Jean got on that fence
(···0.6s) and jumped (···1.1s) and was looking around from me, and then came back on the
fence.
And I think she jumped a few times before I finally got on the fence and then took that big step.
And maybe that can (···0.7s) resonate with many of you. Maybe (···0.6s) you are just getting
started and haven't done a deal yet. (···0.8s) My advice is to learn (···0.7s) and move quickly.
We, we waited longer than we needed, and by the time we did do our first deal, it was like,
(···0.7s) what did we wait so long?
Because you, you have the knowledge and the people be, you know, that have your back.
(···0.8s) And I would encourage you if you haven't done a deal, let's get that first one. Let's get
the goal first. All Right. And, and there's one other thing I'll add to that. Oh, there's more. And,
and just also be patient with yourself because everybody has a different pace (···0.7s) in which
they're comfortable working at (···1.2s) and know what that is for yourself. And so be kind to
yourself along the process you are in for learning a whole bunch.
(···0.7s) We didn't realize when we got started how much there was to know. And (···0.9s) I
think looking back, we said, wow, it was almost like learning a new language. There was a new
vocabulary. There were new, new ways of thinking there. Everything was new. Yeah. (···0.7s)
And I, (···0.6s) I like things like now, like snaps, you know, like, happen, happen, happen. And it
wasn't happening as fast as I wanted it to.
(···0.8s) And so from a management of expectations and, and kindness to yourself (···0.7s)
know that it's a process, (···0.8s) Right? It is a process. And you can jump way too fast to make
mistakes, which are very costly. So we'll try and eliminate those in this, in our time Together.
Maybe the defense is a good analogy. Like you wanna be there and then jump. My point was,
when you have enough, when you have enough information, let's start moving forward. Let's get
to that first deal. Yep. I, I totally agree.
(···0.8s) So the question for all of you is, are you ready? (···0.7s) And I'd like to seed a a couple
of questions for you to think about. (···0.7s) Number one, what are your personal goals specific
to this class? And have some, like, really think about that question and, and make a decision as
to what it is that you hope to get from the time investment that you'll make In going through a
series of sessions about learning how to rehab with the two of us, we're psyched you're here.
(···0.5s) We want you to feel like you've got exactly what you've wanted out of the experience of
spending your time with us. Uh, the second question is, (···0.7s) are you committed or are you
curious, uh, as it relates to the learning and your success? How would you know? Uh, well, uh,
we ask this question of most things that we get, I don't know, drawn to. 'cause we have a
tendency to get excited about things.
(···1.1s) And the reality is we're not committed to all the things we get excited about. (···0.7s) So
the differentiator between being curious and committed, you can be curious about a whole
bunch of stuff. Uh, you just, you wanna know about it. (···0.6s) And then there is a a point where
you make a decision, am I really committed to this? And am I doing what I need to do to be
successful? (···0.9s) And I think that's a question you'll have to ask yourselves. And I would
challenge you to be honest with yourself.
That's A big deal. Uh, honestly, Jean is a life coach, is a coach, coach. This is her language all
the time. And A real estate investor pushing The envelope all the time and trying to get to really
the core challenges and stuff. So these questions, (···1.4s) they're so important. And, and here's
the other, the other piece to that that I would add is that you'll, you'll quickly learn that (···0.8s) in
the world of real estate investing, at any point with residential or commercial, when you deal
with land and money, there are so many possibilities (···0.7s) and there's so many shiny objects
and squirrels (···0.6s) that if you're not fully committed to learning something, (···0.7s) you're
gonna get distracted real easy, in my opinion.
And so to make sure that you're, you're challenging yourself and separating the curiosity part
from the committed part, and then jumping right into, well, am I really into this for a hobby? Or is
this really a business I want? Mm-hmm. Because you'll get distracted and, and time will fly. You
know, that's the one thing you don't wanna do is waste time. I would totally agree.
So, uh, in a a (···0.6s) as we complete this session today, I (···0.5s) would just challenge you to
go back to these three questions (···0.6s) and answer them with honesty for yourself. There's no
right or wrong answer. That's the cool thing is it's whatever is true for you. But get clear on what
that is and know that it might change in time. Uh, but know what it is actually today for yourself.
(···1.3s) All right. We wanna share a couple of our projects.
This one makes sense. Smile, that was our first flip. Holy cow. This Is what we had so long to
do. We didn't even know it was there. (···0.6s) Yeah, true. Uh, we'll walk you through, uh, a
couple of the flips that we've done. So the renovating that needed to get done to a home.
(···0.6s) And the purpose of that is so that you can see what our depth of experience is. (···0.8s)
Also where we are providing our lessons learned from the good stuff that we did, and also the
mistakes that we made.
(···0.6s) And we hope that from our own experience, that you'll avoid making the mistakes that
we made and that the successes will help you move yourself forward more quickly. Plus An idea
of different strategies and that (···0.8s) all the markets are different, but they're all full of
opportunities no matter what, no matter what state you're in. 'cause we've done deals in several
states and all different sizes of deals, so there's (···0.5s) not just one sweet spot. Um, there's
opportunities that present themselves all over the place.
Yeah, that is, that is so true. (···0.6s) This is our very first flip. This was in Teaneck, New Jersey.
(···0.8s) And this is an example of where not to start your rehabbing Business, not Teaneck.
Teaneck is a fine place. It's Oh, Teaneck iss fine. The house To start with on your first deal.
Yes. Probably a little bit of a stretch. Yeah. Might have been a stretch. So these are pictures of
the front and back of the house, and you'll notice how it's going to change. (···0.7s) This is the
interior of the house, and this is good stuff to see when you're looking for that first renovation.

Yeah. This house is clearly dated, uh, in a big way. Uh, this house was full of stuff. Uh, the
owners of the home were hoarders (···1.0s) and they needed to move. (···0.8s) So there was a
learning from the very beginning as to even what you can see and can't see when you're
dealing with a hoarder's home. Yeah. Uh, because there's so much stuff, it's hard to see
everything that needs to be done.
All right, let's see what else we have here. Um, next is the interior, uh, bedrooms, uh, which
were really hard to see. Anything. Lots and lots and lots of stuff. It was pretty consistent. And
this is after knowledge that the house obviously was on the market and cleaning it out. So that
gives you another perspective. Well, meaning That one Person's cleaning out is very different
than another person's cleanup. That's all. Well, uh, this one's not cleaned out.
I understand It Wasn't cleaned out. (···0.9s) Here is us during the renovation now, this is where
we would say, this is not necessarily where you wanna start. Um, we took this home and we
doubled it in size based on the things that were happening in the local market. So it made sense
(···0.8s) from a profit perspective for us to do this. And the really good news is that we did really
well in getting the right contractors on the project. And you'll see the value of having good
contractors.
(···0.6s) Because for us, the construction side of this is brand new. We are not handymen. We
are, we are not. Speak for yourself really. (···1.2s) When's the last time you picked up a
hammer? I'm rotating. Is it the, the truth? No, that would not be the truth. Uh, the, the
construction part of doing a rehab is not what we do. What we do is we run the business of
running a good rehab. And so that's gonna include hiring a great contractor (···0.7s) and hiring
ultimately more than one great contractor so that you can have multiple projects running at the
same time.
We were, uh, we were very pleased that we had hired some great contractors. (···1.1s) The
house expanded in size. You can see, I mean, this was all the learning that went involved from
changing the look of the front of the house by adding a dormer to cleaning up walkways and
driveways, to having dumpsters to get rid of contents, Building relationship with the building and
the county commissioner and, and the building people, the building department getting permits
and codes and and, and inspections and all the follow-up work and The Time needed in
preparation.
Say specific to that, having contractors that had those relationships because we're not the ones
out there getting building permits and, and having those inspections, the contractors are. And so
we knew the value in their relationships with the key people because they were able to get
things done quickly.
Even things like your first dumpster, when you have it, all the interesting stuff that ends up in the
dumpster in the middle of the night from the neighbors that you weren't anticipating, Which
increases the weight and the speed at which built the amount Of dumpsters you actually need to
have to clear out a house. Yeah. So lots of interesting things happening here. There's the
finished product looked dynamite and it was a profitable, uh, deal for us.
This was done as a fix and flip. So that was as, as true as it gets fix and flip. (···0.6s) This was a
memorable first flip in Florida. And when we made the move to Florida, we decided that we
would continue with the business in New Jersey. 'cause we had the team set up there and we
did that for, for several years. (···0.7s) And that we would start to build and repeat the business
in Florida. I love the look of your face. You're like staring at like, are we really gonna do this?
The character on that light post I think says it all. Yeah. Well, uh, the the cool thing on the
houses in Florida is that unlike New Jersey, they're, they're primarily one level living and they
don't have basements. (···0.5s) And one of the big takeaways for us on this when we got started
was just the speed to which they Right. Cleaned it out. When we got our contractors in there, it
was in less than 24 hours. The house was gutted. You know, we got the phone call, okay, uh,
demo day is over, we're ready to go.
And we're like, what? (···1.3s) So it was, uh, a great learning experience. Now the other big
learning on this one was the first pool (···0.9s) that actually looks more like a swamp. Yeah. And
the whole idea of turning it from green to clean was a neat concept that I'd never heard of. But
you can turn things around pretty quickly when you have the knowledge base and the good
talents team. But yeah. And, and there can also be big surprises. There's surprise when you
can't see the bottom of a pool. Yes. (···1.9s) So (···0.6s) again, just kind of looking at what the
work is, (···1.0s) what the clean out looks like, (···1.2s) and then what your finished product
looks like.
Completely different kind of neighborhood than we were renovating in when we were in
Teaneck, New Jersey. Uh, this one is in Marion County in Florida And it fits the streets. I mean,
you're rehabbing to (···0.8s) be an attractive model on the street that's selling a lot of houses.
Exactly. Uh, another house for us here in Ocala, Florida.
(···0.9s) And this one was purchased with a tenant, uh, still living in the home. (···1.0s) And a lot
of interesting, uh, false information from the seller. We'll say. (···1.5s) The inside of this house,
uh, didn't look as bad as I would say it really was. Right. It's part of it was already cleaned out
on the street by the time you said the inside. This is true. Uh, here's the reno work here, uh,
getting the inside done.
So it's always, it's like the same process. Once you get comfortable with what you need to do,
you're cleaning a house out and then you're putting the house back together. (···1.2s) And that
is the finished product and a perfect finished product for the neighborhood that it's in. Different
exit on this though, uh, this house we actually still hold. And this one is with a tenant. And our
intent on this is to hold it at least for, I (···0.7s) would say probably will hold it for the eight years.
We have a note on this house with 0% interest. That's a beautiful thing seller financed. (···0.8s)
And you'll learn more about that when we go through funding options. But often the funding
option has an influence on what we decide to do with the house, uh, that we renovate (···1.3s)
another beauty (···0.7s) right down the street from the last one.
Uh, any comments on this one You have? I love it. No, I just love it. Every house has its own
little personality. The last house had septic and roof and woods around it and fencing. That was
a disaster. And (···0.6s) certainly stories from all the neighbors. This is a few blocks over. Same
neighborhood built in the thirties. That house was probably built in 38 I think. (···0.7s) So that
introduced a whole new set of challenges (···1.0s) on (···0.6s) somebody bringing a golf ball in,
trying to lay it in one spot in the floor and watching all the different corners that'll bounce into by
the time it's done rolling around.
'cause there wasn't a flat foundation to be found. Um, pretty amazing. But you get to learn, you
learn really fast. But Another property example where we were able to secure owner financing
Yeah. At 0%, which is fantastic. (···1.6s) And this house also got gutted. This one, this one
brings back some really bad memories. Actually. (···0.7s) We, we were at the house. We had
the, the contractor crew there to do a walkthrough on the property and work up their estimate.
(···0.6s) And what I remember is pulling up, (···0.7s) sitting in the car waiting, uh, 'cause Ron
you had let the guys into the house. We had already Been, we had already been in to see, to
See the surprise in the guys went and out flew someone and then yacked all over the yard
because it was so disgusting with the smell inside from Diapers and food that had been left for a
long time.
It was horrible. Yeah. And the stuff crawling around throughout. Yeah, it was bad. Which looked
bad. So, you know, but those are the kinds of houses we looked for. Hold on. In the trademark.
Oh, right. With to Coggle. The, uh, the drain pipe. (···0.7s) I ingenious idea to use a, uh, I think
that was a crest toothpaste and a toothbrush to work the handle. I'd never seen that part. I took
many photos of that. We use that for other ideas. But, uh, pretty cool. Every, like I said, every
house will have its own story. We use that to say this is funny.
There, there were no ideas to gather from that about how we do our, just How creative some
people can get. Well, they do get creative. That is absolutely true. Oh my gosh. (···0.6s) Oh
God. Yeah. There's foundation. I think we, we put 20, um, I think there were 20 posts in the
bottom of that one. The only thing that was straight was the center beam in the house. (···0.6s)
Everything was, um, everything needed to be worked and lifted and adjusted and, and dug out
Actually the, the only house that we've had to hire, uh, a company to do foundation for.
(···0.9s) And it was interesting. We learned a lot from that process. Uh, most of the houses we
look for, we avoid those bigger type of issues. But the, the house itself was a good deal, uh,
even with consideration of what that expense would be. (···1.1s) Why are you laughing? I just
love it. Yeah, it's good stuff. Uh, and so you could see, um, bathrooms, kitchens being redone,
painting the, the surface that's not a working fireplace, but we opted to continue to have the
facing of it 'cause it added character to the house.
(···1.0s) And the finished product was really cute. (···0.6s) And on this property, we actually,
um, also have held it for some time, but it's with a lease, with an option to buy. And you'll hear
about that strategy as well. And so you can notice that we've already talked about several
different strategies and all of them have included the need to do a renovation on the house.
(···1.0s) Here's another one in Florida. This was our first mobile. I swore I'd never do a mobile
Here in Florida. And just provided different learning. Yeah. Uh, interesting because it was on a
great lot (···0.6s) and the house had a lot of potential and it's in a market that sells really well.
(···0.6s) And we had gathered that information, gave it the old thumbs up, like, we're moving
forward. We did the, the walkthrough and you can see, I mean, things structurally were sound
this when the golf ball was not rolling around on the floors.
And that's good. (···1.1s) And, uh, there were things that we were able to, uh, keep in this
house. We didn't have to fully gut it. We had the cabinets repainted rather than ripped out and
redone. We were able to keep the sinks and the bathrooms. We kept the tub in the bathroom.
Uh, we did learn about termite, uh, remediation. We've heard a lot about termites. This was our
first really big endeavor. They're determined souls here.
Every, like I said, every state will have its own challenges. Termites are really big in Florida,
both underground and flying termites. And they, (···0.9s) they find their ways in. They're very
determined. But, um, so you deal with that. You deal with that here in Florida and other states
as well. (···1.0s) And this was one where we also had to invest in the property itself. So being
on a golf course (···0.7s) and you, you just, it needed to have a manicured yard, which it did not.
(···0.7s) And it needed to have an irrigation system put in. But again, all things that are
accounted for in a budget And also what the neighborhood looked like. Right? Yeah. So you'll
see in (···0.7s) this area it was a mobile home park and a lot of, a lot of mobile homes were
being purchased and the people doing, removing the mobile home, putting up a brand new
home like a three two. So the lot, the yards around the area were, were beautiful. So it just
became part of the budget and knowing what we needed to dress it up to, to have the wow
factor to make sure that sold for the prices that we were looking at for the after repair value.
And I'm just, just to tweak so that you don't get confused with that. It's not a mobile home park.
(···0.6s) It is actually a community. It's part of the villages where they're a lot where they began.
And there are a lot of mobile homes, right. Um, people actually own, there are lots here, which
is not traditional in a mobile home park where someone is (···0.8s) leasing a spot. Right, right.
That's right. So just for clarification on that, (···0.8s) all right. This was the finished product.
You can see again, uh, some sizzle for the bathrooms and also for the kitchen and the villages.
This was another, uh, this one was purchased, uh, at the kitchen table, uh, with a co couple that
was selling. You can tell from the inside shots that work was needed. And this was done as a
subject to Yeah. Right. Subject to the existing mortgage staying in place. That's how we bought
it. (···0.6s) Reed it (···0.5s) and turned it into an Airbnb. (···0.7s) And then when the market, uh,
did what it does in terms of a market cycle, the market climbed and we could get enough out of
the house that we thought it was time to sell.
Perfect. That we took the Airbnb and we sold it as a furnished home, uh, to a happy
homeowner. (···1.8s) And I'm gonna save the story about it when we bring up at a later point,
how we work through our homes and kind of the stories behind them. The lighthouse will have
more meaning.
(···1.0s) And then the, the last one I think that we'll share is this, which again, is in the villages.
Uh, this was bank owned and we purchased this one (···0.9s) needed everything because it
hadn't been lived in, in a couple of years. Six years, I think it was five or six years. Yep. (···1.7s)
And again, this one was turned into an Airbnb. (···1.3s) Love Airbnb. You have to be in the right
market for it, but it's a furnished place. And this is one that we still hold as an Airbnb and it's
referenced as Turtle view Cottage.
(···2.2s) What I hope you took away from that segment of information is that there are different
homes, (···0.6s) different locations, (···0.7s) and that different strategies apply, but the one thing
that all of them have in common is that the houses needed to be rehabbed. So if you can, if you
can get what we're here to teach you (···0.8s) and implement and follow that, no matter what
strategy in real estate investing you look to do, (···0.6s)this information's gonna be incredibly
valuable.
Yep. It's applied to everything. (···1.3s) What's rehabbing? We'll, we'll kind of wrap this up with
a, what is rehabbing? And then Rehabbing is an investor picking up a property or getting it on a
contract, (···2.0s) transitioning it or rehabbing it to a different level, Improving it, Improving it to
sell it for a profit. And that may happen over a few weeks or a few months. (···0.7s) And
depending on the amount of work that needs, needs to be done to look like the houses that are
selling quickly on the marketplace.
And we typically target 20 to 25% margin, (···0.7s) or at a very minimum $20,000 on each rehab
to make sure that it's worth our while to, to spend some time on. Yeah. 'cause time is money.
Yep. Smart. Rehabbing, our twist on it is (···1.4s) reinforcing the fact that if you're going to take
a venture into the world of rehabbing, that you need to have a plan for success. If you are doing
smart rehabbing, you're gonna have a plan to add value (···0.5s) and a plan to add profit.
And you'll do that when and while you minimize the risk. And I think fear is what holds a lot of
people back from getting started. Yeah. (···0.9s) If you have a plan for success, you can
minimize that fear because you know that you've minimized the risk. And that is so critical to
having the confidence to move forward in the business. So it's a plan for success. And I, I love
this quote, if I had eight hours to chop down a tree, I'd spend six of them sharpening my ax.
And the meaning of that is spend more time in the preparation. (···0.5s) And that one came from
a Blake and I absolutely love it. And if you've ever tried to chop anything with a dull ax, the
amount of extra time it takes to do that is incredible. Your father would actually (···0.7s) right in
line with that, he would always talk about when we're working as to measure twice and cut once
(···0.6s) because the amount of cost of time and money if by making those type of mistakes
when they're, when most of 'em are avoidable, if you just plan properly.
So take that one and, uh, and apply. It's, it's a, it's a good one. (···0.5s) Well, this was a, a setup
session for you and adjust to reinforce the time and emphasis that we're gonna put on having a
plan so (···0.7s) that you all are super successful. (···0.8s) Go back to those couple of questions
that we asked earlier and give them some consideration before you go to the next session. And,
uh, we will look forward to seeing you, uh, hopefully sometime soon.
(···0.6s)
(···2.1s) Hi everyone. I'm Jean. I'm Ron. And we are very excited to get started on the details of
smart rehabbing. Hope that all of you are also, uh, ready to get started. We are going to jump in
with a PowerPoint, uh, to begin and wanna let you know ahead of time that the process of
teaching is gonna include a couple different formats. We'll use PowerPoint slides for some of it.
We'll use your handy dandy visualizer.
Okay. For some of it's kind of like the old method transparency, the overhead Projector. They
work, they work well. It's the non dinosaur format of teaching with overheads. And then we'll
also have areas where we're either using, uh, video or pictures to help you walk through houses
and understand the, the process of rehabbing through photographs. And some of it will just be
like conversations. Yeah, exactly.
Just us talking and sharing our experience and our stories. Uh, we'd like to get started now and
just give you a little bit of background about who we are as your rehab specialist. So, as I said,
my name is Jean, and I'm Ron. I grew up and, And we're married. We're married, husband and
wife team. I grew up in the great state of Michigan. I grew up rooting for U of M I'm a huge fan,
gold blue baby, and it's in my blood all the time. Well, I, I, I hope so. I hope it stays there. And
I'm a Jersey girl, born and raised in Jersey, and that's actually where we raised our boys.
Uh, raised two boys, a dog, three cats. (···0.8s) And uh, we both worked in the corporate world.
Yep. I think we spoke about that a little bit earlier. (···0.8s) And those jobs were so much fun
that we needed to get out. (···0.8s) Maybe some of you can relate to that page. Some of us took
longer to learn the lesson 34 years in corporate. But you know what? You learn what you learn
and, and, um, I (···0.9s) had had enough and needed, needed a new venture.
And boy, this, this opened up all kinds of possibilities. And I, I think in all fairness, we both
learned a lot through that corporate experience that we had. It was just time to do something
different. And I think the entrepreneurial spirit that we both carry (···0.6s) and that hunger for,
uh, having our own time, having our own schedule and being more in control of our future is
what had us looking for something different. Uh, we left the corporate world in 2014 (···0.6s)
and, uh, we're really on a hunt for what's next.
(···0.5s) And real estate investing, I would say partially fell in our lap. (···0.8s) Would you say
so? I agree with that. Yeah. Uh, we ended up at a class and both fell in love with the idea. That
Part we definitely What, How you brought me along on that little journey. Yeah. Well, I, I did
bring Ron, I kind of dragged him. I said, come on, we're gonna go learn about real estate
investing.
And a long story short, that was the beginning of our real estate investing career. And, and I
would call it a career at this point. It's, it's what we do. Uh, we now live in Florida. Our boys are
grown up and, uh, living their life as adults that are able to, to do it on their own. You bet. And
we're proud of both of them. (···0.9s) And we have now a miniature poodle, his name is Calvin. I
(···1.0s) am quite certain you will meet Calvin, uh, through the process of us teaching this class.
Because when he needs attention, and that's often, he lets us know he Is a squeaky wheel,
lemme tell you. But he does remind us to have fun all the time. (···0.8s) And I, I don't know, he
remi, he just, he brings, he brings that element to our, our everyday business for sure. (···0.9s)
Our focus in our business today. Uh, we renovate homes and we do that to flip and we also do
that to rent.
And when we talk about renting, we talk about long-term (···0.8s) seasonal Airbnb. (···0.9s) And
primarily that business is now in Florida. It kicked off in the state of New Jersey. (···0.7s) We
have invested in other states and still have some rental properties in other states. But primarily
our focus at this point is Florida. Yeah. We love it. And, uh, you'll see from the lessons learned
in real estate that we like having our real estate close to home.
And we do invest in other very interesting projects, some of which we may share a little bit later
on. 'cause some are in real estate and some are out. (···0.6s) And we love to teach and we love
to coach. And it's amazing when you get curious with other people who are investing (···0.6s)
and listen to some of the things that they're doing, uh, it opens up all kinds of other possibilities.
That's true. Yeah. So the, the journey starts maybe for some of you here, and for some of you,
maybe you're already on the journey (···0.5s) and you're looking to, to pick up some additional
information.
And I think if you're there, you probably would agree with us that in this business, you are
always learning and growing as long as you choose to. Yeah. And that's how, that's how you
come become very successful in this business. (···1.2s) We wanted to share our why. Um, it
was talked about a little bit earlier how important it is to have a why. (···0.8s) And our why is
really clear for us.
And I think this speaks to the need that we had to transition out of corporate jobs and into
something that gave us more time freedom. (···0.9s) Our why is rooted in having the ability to
spend time with the people that matter most in our lives. And those are family and friends. And
of course now, uh, Calvin, who earned himself two spots on our vision board. If you didn't know
him, you'd think he was a, he thinks he's like a 300 pound beast.
He's 15 pounds soaking wet, but oh my God. So it's when you know what you want and you
want attention, and you want a more expanded life, (···0.5s) go for it. And he's a, he's a great
example. He's a great example and a reminder all the time to us. And Jean talked about
(···0.6s) our purpose and our passion (···0.7s) and le you know, leading a life of significance.
And we model that all the time. We challenge ourselves every day. (···0.7s) It's really important
on what we're doing to lift other people up (···0.6s) and having a bigger impact after we've left
our legacy.
And (···0.5s) Yeah, I think that was act that, that was one of the biggest ahas for me when we
were working in the corporate world. I remember being in a meeting at a table and talking about
something that was supposed to be very important. It was like about how to get someone to buy
more of a consumer packaged good product, a food product. (···0.7s) And I was like, I cannot
believe that I am spending my afternoon trying to figure out how to get them to buy two instead
of one.
And that this is supposed to be like, what's really important to me. (···0.8s) And I, I came home
and I was like, I just, that's not it. You know, that is definitely not my purpose. It's definitely no
longer something I'm passionate about. And I don't know how that's making a positive impact on
anyone's life. (···1.3s) What makes a positive impact today (···0.8s) is with that time freedom
that we have, that we can donate and volunteer our time (···0.6s) to organizations that really
matter to us.
And maybe, again, some of you can relate, maybe there are things that you wish you had time
that you could do. (···1.0s) And being able to transform the I wish I could to I absolutely can is
incredibly powerful (···0.8s) places where we are spending our time, our organizations like Take
Stock and Children.
(···0.6s) And that allows for both Ron and myself to mentor a high school student through four
years of their high school, uh, career and be there as a sounding board and support system.
And it, it's incredibly rewarding. So we are both in the second year, uh, with a student and in
that organization, and it's The adage about trying to help lift somebody else up or (···0.9s) let
them know how important they are and have an impact on their life.
It's the more you give to that person, (···1.5s) you receive so much more in return. And it's an
incredible thing. Florida happens to have their take stock in children here in this state. I'm sure
other states have similar things. I would encourage people to get involved In whatever it is that
you're Passionate about. And the more, again, the more you help others, the more you get back
in return. The, the other places that we spend time are, we're members of our Rotary club.
Yeah. And that is in the, the Villages in Florida and Shelter Box.
And you might wanna say just a couple things about that. Yeah. Frankly, I knew nothing about
Shelter Box. It was introduction through a Rotarian, because Rotary and Shelter box are, or
partners, uh, shelter Box (···0.7s) provides temporary shelter to those that have lost everything
through some form of natural disaster or conflict around the world, really hard to reach places.
(···0.6s) And that becomes a very important aspect of our business model (···0.7s) to drive
awareness and raise funds for that.
And that's what we include in part of our rehabbing for those budgets. So it's, it's a great
program. It's a 5 0 1 c three (···0.5s) and another thing that we can spend our time on and kinda
lifting other people up when they've lost a (···1.4s) lot. I hope that gives a little bit of flavor for
who we are. We think it's important. At least it's important to us (···0.6s) when we're working
with someone that we feel our values and kind of what we're about, uh, resonates, and that we
feel connected to who the people are. And so we do our best to be real good human beings.
Yeah. And to, to make a positive impact. And we really hope to make a positive impact on all of
you. How About all that food stuff and the, and the big leaps and the balancing? What does all
that Juggle? I'm gonna spend a ton more time on us. I wanted to get into them, but (···0.6s)
quickly. Uh, the, (···0.8s) the hearts are connected. Uh, we care. And so we do things from the
heart. The juggler in the image is we are always juggling things in life, but we wanna make sure
that the balls that we're juggling are the things that are most important to us.
(···0.6s) The healthy food is because we wanna be around for a really long time. And so we
watch what we eat, we try and, and eat healthy and put good stuff in so that life is, is long.
Yeah. And the leap is maybe where all of you are right now, which is that (···0.8s) Oh my God
moment. Getting outta your comfort zone. Oh my God. It's a big deal.
We Remind ourselves all the time that the only way that we grow and improve is by taking that
leap, by being in the, the place of, of discomfort, getting comfortable, being uncomfortable.
Right. Right. And when we are there, uh, we know that we're growing and I (···0.7s) don't know,
life is probably most fulfilling when we, when we feel that. (···1.4s) Good. Good. Are you happy
now? Yeah. That's our why. All right. So that's us. (···1.2s) That's our why.
Our (···1.5s) goal for all of you (···0.9s) is that we share our time. We're sharing our experience,
(···0.7s)knowledge, (···0.6s) tools and resources. (···0.5s) So you each have the opportunity to
learn how to renovate a house, to rehab houses with confidence. (···0.5s) Having that
confidence is one of the most important things. (···0.8s) Don't think we don't remember what it's
like when you are first getting started.
Uh, my my vision of when we got started (···0.9s) is standing on a fence (···0.8s) and it was,
and it's no different than the leap picture, right? I think Go Ahead. No, but, but like standing on
the fence and deciding should I or shouldn't I, should I or shouldn't I? And there is a point where
you have to jump. (···0.7s) And when we finally did jump, we looked at each other like, what
was the big deal? Like, (···0.5s) why did we wait so long? I, I think I was, what I was laughing at
the honesty, what I was laughing at is that (···0.5s) I know for a fact Jean got on that fence
(···0.6s) and jumped (···1.1s) and was looking around from me, and then came back on the
fence.
And I think she jumped a few times before I finally got on the fence and then took that big step.
And maybe that can (···0.7s) resonate with many of you. Maybe (···0.6s) you are just getting
started and haven't done a deal yet. (···0.8s) My advice is to learn (···0.7s) and move quickly.
We, we waited longer than we needed, and by the time we did do our first deal, it was like,
(···0.7s) what did we wait so long?
Because you, you have the knowledge and the people be, you know, that have your back.
(···0.8s) And I would encourage you if you haven't done a deal, let's get that first one. Let's get
the goal first. All Right. And, and there's one other thing I'll add to that. Oh, there's more. And,
and just also be patient with yourself because everybody has a different pace (···0.7s) in which
they're comfortable working at (···1.2s) and know what that is for yourself. And so be kind to
yourself along the process you are in for learning a whole bunch.
(···0.7s) We didn't realize when we got started how much there was to know. And (···0.9s) I
think looking back, we said, wow, it was almost like learning a new language. There was a new
vocabulary. There were new, new ways of thinking there. Everything was new. Yeah. (···0.7s)
And I, (···0.6s) I like things like now, like snaps, you know, like, happen, happen, happen. And it
wasn't happening as fast as I wanted it to.
(···0.8s) And so from a management of expectations and, and kindness to yourself (···0.7s)
know that it's a process, (···0.8s) Right? It is a process. And you can jump way too fast to make
mistakes, which are very costly. So we'll try and eliminate those in this, in our time Together.
Maybe the defense is a good analogy. Like you wanna be there and then jump. My point was,
when you have enough, when you have enough information, let's start moving forward. Let's get
to that first deal. Yep. I, I totally agree.
(···0.8s) So the question for all of you is, are you ready? (···0.7s) And I'd like to seed a a couple
of questions for you to think about. (···0.7s) Number one, what are your personal goals specific
to this class? And have some, like, really think about that question and, and make a decision as
to what it is that you hope to get from the time investment that you'll make In going through a
series of sessions about learning how to rehab with the two of us, we're psyched you're here.
(···0.5s) We want you to feel like you've got exactly what you've wanted out of the experience of
spending your time with us. Uh, the second question is, (···0.7s) are you committed or are you
curious, uh, as it relates to the learning and your success? How would you know? Uh, well, uh,
we ask this question of most things that we get, I don't know, drawn to. 'cause we have a
tendency to get excited about things.
(···1.1s) And the reality is we're not committed to all the things we get excited about. (···0.7s) So
the differentiator between being curious and committed, you can be curious about a whole
bunch of stuff. Uh, you just, you wanna know about it. (···0.6s) And then there is a a point where
you make a decision, am I really committed to this? And am I doing what I need to do to be
successful? (···0.9s) And I think that's a question you'll have to ask yourselves. And I would
challenge you to be honest with yourself.
That's A big deal. Uh, honestly, Jean is a life coach, is a coach, coach. This is her language all
the time. And A real estate investor pushing The envelope all the time and trying to get to really
the core challenges and stuff. So these questions, (···1.4s) they're so important. And, and here's
the other, the other piece to that that I would add is that you'll, you'll quickly learn that (···0.8s) in
the world of real estate investing, at any point with residential or commercial, when you deal
with land and money, there are so many possibilities (···0.7s) and there's so many shiny objects
and squirrels (···0.6s) that if you're not fully committed to learning something, (···0.7s) you're
gonna get distracted real easy, in my opinion.
And so to make sure that you're, you're challenging yourself and separating the curiosity part
from the committed part, and then jumping right into, well, am I really into this for a hobby? Or is
this really a business I want? Mm-hmm. Because you'll get distracted and, and time will fly. You
know, that's the one thing you don't wanna do is waste time. I would totally agree.
So, uh, in a a (···0.6s) as we complete this session today, I (···0.5s) would just challenge you to
go back to these three questions (···0.6s) and answer them with honesty for yourself. There's no
right or wrong answer. That's the cool thing is it's whatever is true for you. But get clear on what
that is and know that it might change in time. Uh, but know what it is actually today for yourself.
(···1.3s) All right. We wanna share a couple of our projects.
This one makes sense. Smile, that was our first flip. Holy cow. This Is what we had so long to
do. We didn't even know it was there. (···0.6s) Yeah, true. Uh, we'll walk you through, uh, a
couple of the flips that we've done. So the renovating that needed to get done to a home.
(···0.6s) And the purpose of that is so that you can see what our depth of experience is. (···0.8s)
Also where we are providing our lessons learned from the good stuff that we did, and also the
mistakes that we made.
(···0.6s) And we hope that from our own experience, that you'll avoid making the mistakes that
we made and that the successes will help you move yourself forward more quickly. Plus An idea
of different strategies and that (···0.8s) all the markets are different, but they're all full of
opportunities no matter what, no matter what state you're in. 'cause we've done deals in several
states and all different sizes of deals, so there's (···0.5s) not just one sweet spot. Um, there's
opportunities that present themselves all over the place.
Yeah, that is, that is so true. (···0.6s) This is our very first flip. This was in Teaneck, New Jersey.
(···0.8s) And this is an example of where not to start your rehabbing Business, not Teaneck.
Teaneck is a fine place. It's Oh, Teaneck iss fine. The house To start with on your first deal.
Yes. Probably a little bit of a stretch. Yeah. Might have been a stretch. So these are pictures of
the front and back of the house, and you'll notice how it's going to change. (···0.7s) This is the
interior of the house, and this is good stuff to see when you're looking for that first renovation.
Yeah. This house is clearly dated, uh, in a big way. Uh, this house was full of stuff. Uh, the
owners of the home were hoarders (···1.0s) and they needed to move. (···0.8s) So there was a
learning from the very beginning as to even what you can see and can't see when you're
dealing with a hoarder's home. Yeah. Uh, because there's so much stuff, it's hard to see
everything that needs to be done.
All right, let's see what else we have here. Um, next is the interior, uh, bedrooms, uh, which
were really hard to see. Anything. Lots and lots and lots of stuff. It was pretty consistent. And
this is after knowledge that the house obviously was on the market and cleaning it out. So that
gives you another perspective. Well, meaning That one Person's cleaning out is very different
than another person's cleanup. That's all. Well, uh, this one's not cleaned out.
I understand It Wasn't cleaned out. (···0.9s) Here is us during the renovation now, this is where
we would say, this is not necessarily where you wanna start. Um, we took this home and we
doubled it in size based on the things that were happening in the local market. So it made sense
(···0.8s) from a profit perspective for us to do this. And the really good news is that we did really
well in getting the right contractors on the project. And you'll see the value of having good
contractors.
(···0.6s) Because for us, the construction side of this is brand new. We are not handymen. We
are, we are not. Speak for yourself really. (···1.2s) When's the last time you picked up a
hammer? I'm rotating. Is it the, the truth? No, that would not be the truth. Uh, the, the
construction part of doing a rehab is not what we do. What we do is we run the business of
running a good rehab. And so that's gonna include hiring a great contractor (···0.7s) and hiring
ultimately more than one great contractor so that you can have multiple projects running at the
same time.
We were, uh, we were very pleased that we had hired some great contractors. (···1.1s) The
house expanded in size. You can see, I mean, this was all the learning that went involved from
changing the look of the front of the house by adding a dormer to cleaning up walkways and
driveways, to having dumpsters to get rid of contents, Building relationship with the building and
the county commissioner and, and the building people, the building department getting permits

and codes and and, and inspections and all the follow-up work and The Time needed in
preparation.
Say specific to that, having contractors that had those relationships because we're not the ones
out there getting building permits and, and having those inspections, the contractors are. And so
we knew the value in their relationships with the key people because they were able to get
things done quickly.
Even things like your first dumpster, when you have it, all the interesting stuff that ends up in the
dumpster in the middle of the night from the neighbors that you weren't anticipating, Which
increases the weight and the speed at which built the amount Of dumpsters you actually need to
have to clear out a house. Yeah. So lots of interesting things happening here. There's the
finished product looked dynamite and it was a profitable, uh, deal for us.
This was done as a fix and flip. So that was as, as true as it gets fix and flip. (···0.6s) This was a
memorable first flip in Florida. And when we made the move to Florida, we decided that we
would continue with the business in New Jersey. 'cause we had the team set up there and we
did that for, for several years. (···0.7s) And that we would start to build and repeat the business
in Florida. I love the look of your face. You're like staring at like, are we really gonna do this?
The character on that light post I think says it all. Yeah. Well, uh, the the cool thing on the
houses in Florida is that unlike New Jersey, they're, they're primarily one level living and they
don't have basements. (···0.5s) And one of the big takeaways for us on this when we got started
was just the speed to which they Right. Cleaned it out. When we got our contractors in there, it
was in less than 24 hours. The house was gutted. You know, we got the phone call, okay, uh,
demo day is over, we're ready to go.
And we're like, what? (···1.3s) So it was, uh, a great learning experience. Now the other big
learning on this one was the first pool (···0.9s) that actually looks more like a swamp. Yeah. And
the whole idea of turning it from green to clean was a neat concept that I'd never heard of. But
you can turn things around pretty quickly when you have the knowledge base and the good
talents team. But yeah. And, and there can also be big surprises. There's surprise when you
can't see the bottom of a pool. Yes. (···1.9s) So (···0.6s) again, just kind of looking at what the
work is, (···1.0s) what the clean out looks like, (···1.2s) and then what your finished product
looks like.
Completely different kind of neighborhood than we were renovating in when we were in
Teaneck, New Jersey. Uh, this one is in Marion County in Florida And it fits the streets. I mean,
you're rehabbing to (···0.8s) be an attractive model on the street that's selling a lot of houses.
Exactly. Uh, another house for us here in Ocala, Florida.
(···0.9s) And this one was purchased with a tenant, uh, still living in the home. (···1.0s) And a lot
of interesting, uh, false information from the seller. We'll say. (···1.5s) The inside of this house,
uh, didn't look as bad as I would say it really was. Right. It's part of it was already cleaned out
on the street by the time you said the inside. This is true. Uh, here's the reno work here, uh,
getting the inside done.
So it's always, it's like the same process. Once you get comfortable with what you need to do,
you're cleaning a house out and then you're putting the house back together. (···1.2s) And that
is the finished product and a perfect finished product for the neighborhood that it's in. Different
exit on this though, uh, this house we actually still hold. And this one is with a tenant. And our
intent on this is to hold it at least for, I (···0.7s) would say probably will hold it for the eight years.
We have a note on this house with 0% interest. That's a beautiful thing seller financed. (···0.8s)
And you'll learn more about that when we go through funding options. But often the funding
option has an influence on what we decide to do with the house, uh, that we renovate (···1.3s)
another beauty (···0.7s) right down the street from the last one.
Uh, any comments on this one You have? I love it. No, I just love it. Every house has its own
little personality. The last house had septic and roof and woods around it and fencing. That was
a disaster. And (···0.6s) certainly stories from all the neighbors. This is a few blocks over. Same
neighborhood built in the thirties. That house was probably built in 38 I think. (···0.7s) So that
introduced a whole new set of challenges (···1.0s) on (···0.6s) somebody bringing a golf ball in,
trying to lay it in one spot in the floor and watching all the different corners that'll bounce into by
the time it's done rolling around.
'cause there wasn't a flat foundation to be found. Um, pretty amazing. But you get to learn, you
learn really fast. But Another property example where we were able to secure owner financing
Yeah. At 0%, which is fantastic. (···1.6s) And this house also got gutted. This one, this one
brings back some really bad memories. Actually. (···0.7s) We, we were at the house. We had
the, the contractor crew there to do a walkthrough on the property and work up their estimate.
(···0.6s) And what I remember is pulling up, (···0.7s) sitting in the car waiting, uh, 'cause Ron
you had let the guys into the house. We had already Been, we had already been in to see, to
See the surprise in the guys went and out flew someone and then yacked all over the yard
because it was so disgusting with the smell inside from Diapers and food that had been left for a
long time.
It was horrible. Yeah. And the stuff crawling around throughout. Yeah, it was bad. Which looked
bad. So, you know, but those are the kinds of houses we looked for. Hold on. In the trademark.
Oh, right. With to Coggle. The, uh, the drain pipe. (···0.7s) I ingenious idea to use a, uh, I think
that was a crest toothpaste and a toothbrush to work the handle. I'd never seen that part. I took
many photos of that. We use that for other ideas. But, uh, pretty cool. Every, like I said, every
house will have its own story. We use that to say this is funny.
There, there were no ideas to gather from that about how we do our, just How creative some
people can get. Well, they do get creative. That is absolutely true. Oh my gosh. (···0.6s) Oh
God. Yeah. There's foundation. I think we, we put 20, um, I think there were 20 posts in the
bottom of that one. The only thing that was straight was the center beam in the house. (···0.6s)
Everything was, um, everything needed to be worked and lifted and adjusted and, and dug out
Actually the, the only house that we've had to hire, uh, a company to do foundation for.
(···0.9s) And it was interesting. We learned a lot from that process. Uh, most of the houses we
look for, we avoid those bigger type of issues. But the, the house itself was a good deal, uh,
even with consideration of what that expense would be. (···1.1s) Why are you laughing? I just
love it. Yeah, it's good stuff. Uh, and so you could see, um, bathrooms, kitchens being redone,
painting the, the surface that's not a working fireplace, but we opted to continue to have the
facing of it 'cause it added character to the house.
(···1.0s) And the finished product was really cute. (···0.6s) And on this property, we actually,
um, also have held it for some time, but it's with a lease, with an option to buy. And you'll hear
about that strategy as well. And so you can notice that we've already talked about several
different strategies and all of them have included the need to do a renovation on the house.
(···1.0s) Here's another one in Florida. This was our first mobile. I swore I'd never do a mobile
Here in Florida. And just provided different learning. Yeah. Uh, interesting because it was on a
great lot (···0.6s) and the house had a lot of potential and it's in a market that sells really well.
(···0.6s) And we had gathered that information, gave it the old thumbs up, like, we're moving
forward. We did the, the walkthrough and you can see, I mean, things structurally were sound
this when the golf ball was not rolling around on the floors.
And that's good. (···1.1s) And, uh, there were things that we were able to, uh, keep in this
house. We didn't have to fully gut it. We had the cabinets repainted rather than ripped out and
redone. We were able to keep the sinks and the bathrooms. We kept the tub in the bathroom.
Uh, we did learn about termite, uh, remediation. We've heard a lot about termites. This was our
first really big endeavor. They're determined souls here.
Every, like I said, every state will have its own challenges. Termites are really big in Florida,
both underground and flying termites. And they, (···0.9s) they find their ways in. They're very
determined. But, um, so you deal with that. You deal with that here in Florida and other states
as well. (···1.0s) And this was one where we also had to invest in the property itself. So being
on a golf course (···0.7s) and you, you just, it needed to have a manicured yard, which it did not.
(···0.7s) And it needed to have an irrigation system put in. But again, all things that are
accounted for in a budget And also what the neighborhood looked like. Right? Yeah. So you'll
see in (···0.7s) this area it was a mobile home park and a lot of, a lot of mobile homes were
being purchased and the people doing, removing the mobile home, putting up a brand new
home like a three two. So the lot, the yards around the area were, were beautiful. So it just
became part of the budget and knowing what we needed to dress it up to, to have the wow
factor to make sure that sold for the prices that we were looking at for the after repair value.
And I'm just, just to tweak so that you don't get confused with that. It's not a mobile home park.
(···0.6s) It is actually a community. It's part of the villages where they're a lot where they began.
And there are a lot of mobile homes, right. Um, people actually own, there are lots here, which
is not traditional in a mobile home park where someone is (···0.8s) leasing a spot. Right, right.
That's right. So just for clarification on that, (···0.8s) all right. This was the finished product.
You can see again, uh, some sizzle for the bathrooms and also for the kitchen and the villages.
This was another, uh, this one was purchased, uh, at the kitchen table, uh, with a co couple that
was selling. You can tell from the inside shots that work was needed. And this was done as a
subject to Yeah. Right. Subject to the existing mortgage staying in place. That's how we bought
it. (···0.6s) Reed it (···0.5s) and turned it into an Airbnb. (···0.7s) And then when the market, uh,
did what it does in terms of a market cycle, the market climbed and we could get enough out of
the house that we thought it was time to sell.
Perfect. That we took the Airbnb and we sold it as a furnished home, uh, to a happy
homeowner. (···1.8s) And I'm gonna save the story about it when we bring up at a later point,
how we work through our homes and kind of the stories behind them. The lighthouse will have
more meaning.
(···1.0s) And then the, the last one I think that we'll share is this, which again, is in the villages.
Uh, this was bank owned and we purchased this one (···0.9s) needed everything because it
hadn't been lived in, in a couple of years. Six years, I think it was five or six years. Yep. (···1.7s)
And again, this one was turned into an Airbnb. (···1.3s) Love Airbnb. You have to be in the right
market for it, but it's a furnished place. And this is one that we still hold as an Airbnb and it's
referenced as Turtle view Cottage.
(···2.2s) What I hope you took away from that segment of information is that there are different
homes, (···0.6s) different locations, (···0.7s) and that different strategies apply, but the one thing
that all of them have in common is that the houses needed to be rehabbed. So if you can, if you
can get what we're here to teach you (···0.8s) and implement and follow that, no matter what
strategy in real estate investing you look to do, (···0.6s)this information's gonna be incredibly
valuable.
Yep. It's applied to everything. (···1.3s) What's rehabbing? We'll, we'll kind of wrap this up with
a, what is rehabbing? And then Rehabbing is an investor picking up a property or getting it on a
contract, (···2.0s) transitioning it or rehabbing it to a different level, Improving it, Improving it to
sell it for a profit. And that may happen over a few weeks or a few months. (···0.7s) And
depending on the amount of work that needs, needs to be done to look like the houses that are
selling quickly on the marketplace.
And we typically target 20 to 25% margin, (···0.7s) or at a very minimum $20,000 on each rehab
to make sure that it's worth our while to, to spend some time on. Yeah. 'cause time is money.
Yep. Smart. Rehabbing, our twist on it is (···1.4s) reinforcing the fact that if you're going to take
a venture into the world of rehabbing, that you need to have a plan for success. If you are doing
smart rehabbing, you're gonna have a plan to add value (···0.5s) and a plan to add profit.
And you'll do that when and while you minimize the risk. And I think fear is what holds a lot of
people back from getting started. Yeah. (···0.9s) If you have a plan for success, you can
minimize that fear because you know that you've minimized the risk. And that is so critical to
having the confidence to move forward in the business. So it's a plan for success. And I, I love
this quote, if I had eight hours to chop down a tree, I'd spend six of them sharpening my ax.
And the meaning of that is spend more time in the preparation. (···0.5s) And that one came from
a Blake and I absolutely love it. And if you've ever tried to chop anything with a dull ax, the
amount of extra time it takes to do that is incredible. Your father would actually (···0.7s) right in
line with that, he would always talk about when we're working as to measure twice and cut once
(···0.6s) because the amount of cost of time and money if by making those type of mistakes
when they're, when most of 'em are avoidable, if you just plan properly.
So take that one and, uh, and apply. It's, it's a, it's a good one. (···0.5s) Well, this was a, a setup
session for you and adjust to reinforce the time and emphasis that we're gonna put on having a
plan so (···0.7s) that you all are super successful. (···0.8s) Go back to those couple of questions
that we asked earlier and give them some consideration before you go to the next session. And,
uh, we will look forward to seeing you, uh, hopefully sometime soon.
(···0.6s)
(···2.0s) Welcome back. (···0.9s) Hope you found a great real estate agent to make a member
of your dream team. Uh, last time we talked about the dream team, (···1.0s) and we are gonna
take a deeper dive into some of the value that that real estate agent can bring to you with
access to information that they have, right? Is that correct? Correct. Are you excited? I'm very
excited. You Look so excited. All (···1.5s) right. Let's pull up (···0.9s) some of the information
that (···0.6s) these agents have available.
Uh, why don't you talk about the multiple listing service or m l s as you may hear it referenced?
Yeah, yeah. You, you're probably familiar with it, but it's an online data source (···0.7s) that real
estate agents or realtors have access to. And it's probably the most reliable data source that we
have. (···1.1s) And (···0.5s) it's important because agents or realtors have had to go through
testing. They've had to get their fingerprints done, and they're online with that.
(···0.8s) There's a lot of information they have access to that's both public and private. So
there's a lot, there's a lot of responsibilities for that. (···0.9s) And that information and access to
the m l s should be retained within that agent because there's violations if they allow other
people (···0.5s) to have access to the m l s using their license. It's called license lending or
license sharing. And it's supposed to be illegal. It's A no no, no, No, no, no.
But certainly building relationship with one and having access through them (···0.8s) is doable,
and it's a great resource. So it's, it's another important thing to tap into. Like I said, y'all have
access to Zillow and everything else online, but then, which are good sources, but Different
level of information. Right. The best source is the M l s (···0.7s) And that m l s, uh, if you found
that realtor after we talked about dream team, (···0.6s) they are gonna be your go-to to pull, uh,
certain information that you will want, (···0.6s) which will have you better prepared to make
decisions about your investing.
And It's noted on the bottom, but (···1.1s) you should know that the M L SS is (···1.3s) really for
a local area. (···0.9s) My M l s I don't have access to something in Idaho or California. It's, and
in fact, Florida has probably four or five unique MLSs that cover different parts of Florida. When
I had my license in Jersey, we had seven or eight different MLSs that covered the garden state.
And every state will be different. But know that your, that that m l s is for a local area. It may be
a large local area. I mean, my M lss, not mine, but R M L M L SS covers all of Central Florida.
You Don't have the M L s I Don't (···0.5s) S no, But we have access and there's, there's always
merging and things changing, but know that it's more local. How often would it be that a real
estate agent might have access to more than one m l s?
Or is it more likely that they're specialized in area? In Jersey I had three m we, our broker
wanted to have access to three MLSs because it's so densely populated. (···0.6s) They were
massive MLSs in short areas. So you could drive within an hour and cover three different MLSs.
So Does it depend on the market you're in? Totally Depends on the market you're in. Like in
Florida, we might have access to more than one or maybe not. Right? You're you're looking for,
For our broker, our broker has access what you just Asked me question. We're talking mate.
(···1.4s) You are looking for someone who has specialization in the areas that you're interested
in.
So you wanna ask that agent where their m l s covers. Don't ask your wife. Is that a fair
question? Yeah, definitely. Don't ask your wife. Oh my God. All right, let's continue (···1.8s)
Understanding housing inventory. The best way to do that, uh, at least the best way we know
Yeah. Is gonna be to use m l s data. And you have some very specific questions that you would
like to ask, uh, that you ask yourself, but that someone would wanna ask for Yeah.
From their realtor. (···0.8s) Wanna find out how, how your marketers doing as far as sales. Is it
active? Are people moving in and out and at what type of rate? (···0.7s) And so what we'll
typically set up and, and analyze all the time to build trend reports with (···0.5s) is how many
houses are active in your market, (···0.5s) right? (···0.6s) What is the active listings?
And then we'll also ask specifically how many houses have sold in the last 30 days. (···0.9s)
And when you divide those two out, it'll give you a certain number. And that's called an
absorption rate, Which we're gonna cover. We'll show you how that all works. We'll, we'll cover
that in more detail, but those are two very important numbers. And if you're on the M L Ss and
working with an agent, um, it is, it's massive as, as far as the amount of detail you want. So if,
(···0.8s) if you're looking for active listings and you just leave it at that, it'll, in (···0.8s)our area,
it'll have mobile homes, townhouses, (···0.7s) it'll have, So what do you, what do they wanna
ask?
They wanna Ask single if they want for us, we ask for a single family residence or single family
housing specifically. We wanna try and and simplify this for you. So you're gonna ask for active
single family homes, and you wanna know how many there are, (···0.8s) and then you're gonna
ask for sold homes. And that is single family homes in the last 30 days.
(···0.6s) And they want that for the entire m l s that's covered, right? Or for the area that you're
investing in? Correct. Okay. And so you want those to be defined the same way for active and
sold so that they're comparing apples to apples. And you'll see, you'll (···0.6s) ask the agent to
do it for his entire M L Ss or her entire m l s, but know that you can also get through zip code
and you can even draw either do different boxes or draw, because some areas have got rivers
that define, or major roads or highways that define certain areas.
And you can actually use an, an outline and draw the areas that you're most interested in to find
out how, what the inventory is like and how quickly it's moving. And you won't be able to do that.
But your agent can do that because they're the ones that are gonna have access to the MLSs,
unless of course you're an agent and you have access. Right. So one is gonna be the
absorption rate. And another important one is I Think you're jumping ahead with that absorption
rate. They don't even know what that is. I Understand. But those two numbers. But, but what is
active and what is sold, and then days on market And the days on market, uh, they're gonna
ask the agent that.
Yes. And how will the, the agent provide that to them? (···0.7s) Is that just a number that they're
gonna produce from the m l s? Correct. Awesome. So three, three things. Active listings, sold
listings (···0.7s) and days on market, average days on market. And in that case also for the past
30 days, Do you know what days on the market means? (···0.7s) Yeah. How many days it takes
to sell a home? That's correct. Just wanted to make sure. Hey, do you guys know that? You'll
see, you'll also see some other acronyms.
I think we covered this the last time. There may be a letter in front of d o m. It might be a for,
um, for an agent's days on market (···0.5s) or c for cumulative days on market, because if, if I'm
listing a house and I haven't sold it and the homeowner wants to transfer to another agent as an
example, (···1.3s) So which ones should they ask for? Or are they gonna get whatever they get
the cumulative Days on market? All right. 'cause if I switch it to you and we've each had 60
days, that's 120 days that house had been listed as opposed to just the timeframe for your, for
(···0.6s) your listing.
All right. You think that was complicated? You're giving the complicated one. I feel like there's
three simple bullet points there was that We've just made it more complicated. Complicated. But
hopefully you guys are tracking. If you looked at the slide, you're doing really good. I think
you've got it. (···0.6s) All right. Are you gonna walk 'em through the example? I think you should,
but I hope you can keep it simple. (···1.4s) Here is an example of the absorption rate. Go for it.
Uh, Kill me.
We live, we live in Ocala and we live in, Ocala is in Marion County. And so took a look in
January of what the absorption rate is. (···1.0s) And again, by doing that, the two numbers were
how many listings do we have in Ocala? When I pulled it up in January or in Marion County.
(···0.8s) And there were 855 of them. Am I Doing this online? It's right here in front of 'em. All
right, fine. We'll do it right here. 855 active listings in the M L Ss. (···1.2s) When we looked at
how many homes have sold in the last 30 days in January, there was 535 homes.
Single family homes have sold in the month of January, or in the previous 30 days, (···1.2s)
there were 16 average days on market for a home to Sell. And by the way, that's a really low
number. It's a really low number. That means houses are moving like hotcakes. Correct. And it's
been like that for a few months if you were to look at a trend. And so all this stuff will become
even more powerful as you keep building up, you know, days and months supply of inventory
information.
So if I had 855 active homes in the market, I'm looking at, and 535 homes have sold in the last
and the most current 30 days, (···0.6s) that number is 1.6. So the absorption rate is 1.6. So
what does that mean? (···0.8s) That is a reference to the number of months. And so if I had 855
homes and I didn't take another listing, Like no more houses, no more came on the market for
sale, It would take 1.6 months for all those homes to sell.
And then there'd be nothing left to buy. Correct. That's crazy. So it starts to become meaningful
every month that you start to record that (···0.8s) and that'll start to form a trend. So it gives you
a sense as to how active and how hot the market is. (···0.5s) And, And would you say this is a
hot market right now? Anything? Yeah. When you get into, if it's like a month or less, that is
hyperactive. And, and what that leads to is like multiple bids. You can put something even over
over your normal listing price and you'll have multiple bids on it.
What it, what would happen if that number, if hypothetically divided out the absorption rate was
like six? So that would mean six months. Correct. (···0.5s) And what would that mean in terms
of what's happening in the market? It's slowing down considerably. So that means if you have a
house for sale, it's gonna take a lot longer to move it. Right? That meant those align, uh, on
balances around five or six months. So something less than four months or less is a hot market.
Six months or more is a slower market. We say hot or not. Can we say hot or not? You can say
buyer or seller. Oh, all right. I think we're gonna actually go through that in a little bit of detail for
them. (···0.8s) So let's look at what that means in terms of sellers, buyers, and balanced. And
then maybe we'll run through a couple of examples just to show them example. So let's walk
them through what it means (···1.8s) in terms of sellers, buyers are balanced. Go ahead.
Sellers market, there's not a lot of inventory out. So you got, you got buyers that are hungry for
a home in that area and they're competing for a very small inventory. It's supply and demand.
So if I have limited supply, I've got enormous demand in most areas. And that means that
number, that absorption rate number is low, like the 1.6, meaning we'd run out of inventory
quickly (···1.0s) if nothing else came on the market. When something comes on the market
you're having, it's, it's like a magnet.
You have a lot of people heading there and, and really making offers quickly and usually over
asking. That is a very hot market. It's a seller's market. So you're getting, you're getting (···0.9s)
more than you think for your house and you're getting it quickly. Are you getting all cash offers?
You're they're not relying on a contingency. It won't be, I'll buy yours when I can sell mine back
in Michigan. (···1.0s) You'll be able to cut through all of that and really have some very unique
offers, trust me on that. Well, And, and I'll, I'll just add to it that there are market sensitivities to
that as well.
(···0.8s) In New Jersey, we would experience when it was that type of a market that multiple bid
and overbid in Florida, we don't typically see in the areas that we're investing, that people are
doing an over ask bid. What I've seen and noticed most recently is (···0.7s) that the sellers are
pricing their houses about 10% over. That's what's spent what they would normally price at.
And so people are coming in close to the ask price. So it's the same kind of dynamic. The
houses are selling for more, (···1.1s) but it's almost like the kind of buyer in the particular
markets we're in. And so there are, there are nuances and that again, is, uh, an information
place for your agent, for that realtor that they're gonna say, Hey, this is how it happens here.
(···1.2s) You wanna price below the market and get multiple offers and go over in our market,
we're gonna price it high and we know that we're gonna come in with X percent of that price.
And often you'll have the o homeowner and the listing agent already have an understanding in
place that if, (···0.9s) if we get a lot of offers quickly, we may notify those, those buyers and say,
we're gonna have the highest and best mm-hmm. By next Wednesday. And then whoever has it
by that day, and I'm making that data up. Mm-hmm. (···0.7s) We'll, (···0.9s) we'll likely get the
contract. So it's, it's not a game that's played, it's, it's anticipating what might happen and
having, having a plan B in place that gives everyone another fair chance to offer that.
When You're the buyer, you feel like it's a game, right? Yeah, Exactly. And conversely, a buyer's
market is, there's, (···1.0s) there's more housing than need, right? There's, there's more houses
on the market for sale (···0.7s) and the houses the homeowners are competing for the buyers
that are out there. There's less buyers. So there's different ways that people will market and
price differently, or they have to upgrade their home before it goes on the market.
So they have that point of difference. But again, it's what the mar what's happening in the
marketplace when people are moving into an area, (···0.7s) when there's a business opening
up, when jobs are created, you know the deal when things, when you have a desirable location,
(···0.8s) the, the value of those homes go up. (···0.7s) And when that happens, when homes
are, are, are selling quickly, it's, it's a seller's market because demand is at a high range, right?
When it's, when it slips past five or six months of inventory, (···0.9s) it starts to go the other way
and it becomes a buyer'ss market.
So they can be choosy, they can start to say an auto, maybe I'll buy your home, (···0.7s) but I
really need you to fix X, y, and Z up. Or I need you to paint the outside. Or they can make other
demands that you might have to pay attention to if you're gonna sell your home because you're
competing against a lot of other inventory out there. And then how would you reference a
balanced market? Just kind of, it's right in the middle, somewhere in the middle, The right in the
middle between that four and six month range, depending on your market, where you can see
that it's pretty evenly balanced.
And again, when you start trending these out and collecting these data points over time or sit
with an agent, say, show me, you know, how days on market and active and sold have been
act, you know, been been running for the last couple of months, you'll start to see a (···0.7s)
trend and that'll tie in, we'll cover the market cycle again pretty soon. But it all starts to tie
together While you're preparing yourself to be active in the market with a flip, (···0.7s) it would
be great to start these conversations now with an agent that you're working with so that you
have time working for you to trend out what is happening in the local market.
You referenced a couple of things, Ron, just in terms of, you know, what could be happening
with development and other things. (···0.8s) And it's almost the chicken or the egg, right? So
sometimes (···1.4s) a buyer's or seller's market is driven by what's happening from an economic
standpoint in an area or development or businesses moving.
(···0.5s) Sometimes it's influenced by what's happening on a much grander scale. (···0.6s)
When the economy had some major issues the last time the, the economy went, woo, I, that
was an outside force Yeah. Coming in that impacted markets. And depending on what market
you were in, that impact was at various levels. (···0.9s) And so you're paying attention to tons
and tons of factors, but being able to trend data (···0.7s) really gives you, uh, indications of what
to pay attention to.
And where we are in the real estate cycle And, and real estate, it's all local and it totally is local.
And some people might love their neighborhood and never move out. You know, people
(···0.7s) find areas that they love and you've, it's harder and harder to find homes that'll turn
over, which has nothing to do. That's saying, well, nobody moves in that area. So it's a bad
area. That's not necessarily true. And some areas like in Ocala with the World Equestrian
Center being built and not open yet, but being built the housing around there, you may know
that that three years from now is gonna be uber price sensitive, right?
It's gonna be, (···0.8s) have a nice appreciation to it. So you may buy a house today that you
may not be able to sell in the next two or three months. I'm making that up. But you know that a
year from now it's gonna be very hot. So you may (···0.5s) buy it and put a renter in there for a
year or two knowing what the market is gonna be like in a couple years and how it will be a, a
seller's market, right? Right down. Right.
You know, in a, in a year or so. But we would always advise that you buy right, buy right. So the
price that you pay today don't bank on what's gonna happen from an economic standpoint. I
mean, there, there's risk that you're building into the buy, correct? So you wanna know where
you are in the cycle, sellers, buyers, or a more balanced market. 'cause it'll have an indication
on where things are, where things are going (···0.9s) and where and what you should do with a
property that you rehab.
(···0.8s) I think what we'll run through, just a couple of examples to make sure that you have
how to calculate the absorption rate. So I'm gonna give you the visualizer power Visualize,
Because I know you love that. Tell You, this is like back in the day with the overhead project.
Back in the day, uh, we had pulled some data, uh, and just had that available. And (···0.7s) the
numbers are gonna vary based on where you are and the data that's pulled. But we'll start by
looking at Ocala, Florida, (···1.1s) and this was January 21st, 2021 data (···0.9s) and we had
540.
So What, what do we have for Marion County? We had 855. Yeah, this was active (···1.7s) sold
within 30 days, Right? So (···1.0s) we had 855 active homes. (···0.8s) This one we did, I know
we did. I'm just putting it up as a reference.
What do we have on the sales? 5 35. Yes. (···3.0s) And that equaled 1.6 I think it was. Yes.
(···1.2s) The absorption rate was 1.6 on that 8 5 5 (···0.7s) divided by 5 35, 1 (···2.4s) 0.6.
(···1.0s) So if they didn't take another active listing, it would take about less than two months to
sell out the inventory. So the next one is Ocala. Ocala and Ocala, at the time the data was
pulled had 540 active listings, (···0.8s) 540 And 399 sold.
(···0.7s) And that was sold within the last 30 days. (···1.7s) And so five 40 divided by 3 99 read
that mm-hmm. Presents an absorption rate of 1.35. 1.35. So that is also a smoke and hot
market. Yeah. And then we looked at the villages, another area that we invest, (···0.9s) and at
the time polled there were 256 active (···1.5s) and there were 135 sold (···1.2s) in the last 30
days.
(···1.1s) And so the absorption rate there, 1 35 (···0.9s) by 2 56 divided by 1 35, 1 0.89, 1.9 Is
1.89, or as you say, 1.9. Wanna Check that. And it's interesting because the villages has got
their own (···0.5s) village agents in their own village, M l Ss, you don't have access to all the
new homes that are being built and sold right away.
But they have an impact on that data for sure. That's correct. So my, my bet would be that that
number is even, is even less than that. I think think the general takeaway is that in January of
2021, (···0.7s) that in the markets that we're looking in, it's smoking Hot. Yeah, it's hot. Really
not. (···0.8s) But that's an absorption rate number you should get very familiar with and
comfortable asking an agent or realtor four, another data point to say whether it's (···1.5s) worth
investing in and, and why (···0.8s) The last point we'll leave you with is how does this connect
to, uh, an earlier point that was made in that foundation conversation as, as this whole course
kicked off.
And that is where are we in the market cycle? And we covered off that there's a recovery, an
expansion, a hyper supply and recession that we go through (···0.6s) and market cycles repeat
themselves.
(···1.1s) And know that in the world of real estate investing (···0.7s) that (···1.0s) you can, there,
there's always something you can be doing. Uh, it's not that is it a good time to be a real estate
investor or not? It's which strategy is right to have and use at this particular moment In that
location, In that location.
So the more that you know, the (···1.4s) just the better you're gonna do in the business and the
fact that you'll be able to do smart stuff, uh, no matter what and where we are in the cycle in the
area that you're interested in. (···0.8s) And so I just wanted to tie that point back to you. So you
wanna understand the absorption rate. Where are you gonna get that information from? M l Ss
And who has the m l Ss, The agent or the realtor?
There you go. So you need to have a good realtor. If you haven't gotten one yet, go find them
and then ask them for the information that's going to allow you to start trending the absorption
rate in the markets that you are most interested in. Uh, but we got some value out of today's
session or the session that we just did, and we'll see you real soon. Take Care. (···1.2s)
(···1.5s) Hey, let's do this. Let's talk about the 10 plus houses to avoid. That sounds like a great
idea. (···0.6s) Full idea. And I had that list before it would've been really, really helpful. It's a fun
one. It is a Fun one. (···0.8s) Well, uh, I guess we're gonna do this, just like you said, the first
that we want to avoid and the reason that we wanna talk about what you are going to avoid
buying is we wanna save you some time. You're hopefully, uh, set up now with a couple of ways

that listings and houses are coming your way that you're evaluating, (···0.5s) and there should
be some easy measures that you take that say, pass not interested next.
And this should help with that. So the first one is (···0.6s) a bad location or what is known by the
real estate investor world as a war zone. It's really like a, a tough neighborhood, right? Yep. Um,
what might qualify as a bad location and what are some of the houses maybe that we've passed
on?
(···0.7s) Just because we knew it was a bad location. We've had houses right next to a liquor
store, (···1.0s) we've had houses right next to gas stations. Things that have Happened and we
haven't had them. We've looked at Them, looked at, but we, and you'll have the same
opportunities because houses that come up as a smoking hot deal, you'll go to where you'll
expand to see the houses around it, and it might be located next to something that's a little less
desirable, keeps long hours, and has the ability to have people hang out at, at different hours as
well.
So it makes it a little tougher on the resell. Uh, the other thing is you'll wanna speak with say
the, the local police. I mean, this again, is that just getting out and talking to people and
understanding where are there areas, you know, are there gangs in the area? Um, just is is it a
tough neighborhood? We, we consider tough, you know, is there (···1.0s) a, um, what would be
a word?
Like are drugs present? And, and not that drugs aren't around the world everywhere, but are, is
it a known area? I mean, is are there deals being done in that neighborhood? You don't wanna
be there. Yep. Uh, so that would be, uh, some criteria in terms of a house to avoid. Is one in a
bad location or a war zone? (···0.9s) Next function. Functional. Functional obsolescence. Yeah.
Functionally obsolete. I love this. Uh, go ahead. You can go first Four or five bedrooms in one
bathroom on the second floor.
Oh, that's not so functional. Walking through to (···0.6s) get to the second bedroom, you gotta
walk through the first bedroom. (···0.5s) So that's like a railroad set up home. And it's popular in
some areas or communities, but when it's not popular (···0.9s) in a given neighborhood and
you've got a house like that, you don't, you don't wanna be the odd house out. Right. Right. Uh,
what else could be functionally ob? There's All kinds of different layouts. You'd walk through the
house and said, I don't unders this. Doesn't, none of this makes sense.
Whoever designed this house and maybe added different things to it or redesigned it just set up
years ago with (···0.6s) not a lot of thought or room for expansion or room for growth, Uh,
thought that would accommodate today's fire. Right. And we just actually walked through one,
probably two weeks ago where the master bedroom was enormous, but the living space, the
actual living room and kitchen area was so tiny and, and narrow and narrow.
And so when you walked in, you, it felt claustrophobic right from the start. They Literally had a
big screen television (···0.6s) blocking the kitchen (···1.1s) and had two reclining chairs back to
back. That's the only way I could see televisions. And that was, and that was their living room.
So stuff like that. And That was functionally obsolete, That was functionally obsolete for how
people wanna live today. Uh, so don't buy those houses unless you're in for it with enough
space to change the entire layout to make it functional.
Yep. And appealing to a buyer. Uh, burnouts. (···0.7s) Burnouts are houses that were on fire
and now they're going to need to be restored. (···0.5s) And there are people that specialize
(···0.8s) in handling burnouts and renovating them. But if you are new to the world of real estate
investing or even experienced, (···0.7s) it is likely, unless you wanna take a specialty in that, uh,
area and focus on it, it's clearly something to avoid.
Yeah. For a lot of reasons. It's, it is tough to get the smoke smell out of the house. Yes. It's
tough. You, you'll often have to reduce structure. So now you're getting to a very different level.
We've done houses that have caught on fire. We've done rooms that have caught on fire. We've
done certain areas that have caught on fire. And I'm just saying for your first few houses,
(···0.7s) probably avoid those. There's plenty of houses and plenty of inventory out there unless
you're gonna specialize in some of that. It's just there's added cost and other challenges that
you wanna pay attention to.
And, and I'm saying we don't look for houses that are burnouts. And if it comes in my end
basket, I'm saying pass. No, thank you. All right. Flood zones. Yep. Uh, flood zones create, uh,
several potential issues. And whether it's a hundred year (···0.6s) flood zone area, uh, or it is a
regular flood zone area, you're going to have insurance implications, which is a cost implication.
(···0.7s) And so what that does is it reduces your buyer pool.
(···0.6s) Not to mention that if you happen to have a flood, that you're going to have to deal with
the flood. (···0.7s) So just as a rule of thumb, we avoid flood zone. Do you have anything else to
add? You're giving me that look like there's something more? No, It's just like you said, you
wanna be able to turn the house quickly. You wanna avoid damage, you wanna be able to make
sure that people can get insurance on your property. And it is, it's challenging today. We had a
property that we looked at.
It was a 10 acre farm last year. (···0.9s) And (···0.7s) it, there was water on the property.
There's a river that ran in the back and there's 10 or 12 acres. There Was a lot of water on the
Property, but there's a lot of water on the property. And they said, you know, if the water, when
the water recedes, you're gonna have a beautiful property and you're getting a really good deal.
And often be careful when somebody says you're getting a good deal. Because, (···1.0s)
because it's priced accordingly doesn't make it a good deal. (···0.8s) And when we went back to
the county records and looked at some old photos, it wasn't even that old.
It literally, that place literally flooded (···0.6s) every other year. There's pictures of it. Uh, that
whole area flooded and underwater every other year. (···0.8s) And that just means you have a
real challenge with the next stage of selling the property, even renting the property, it's gonna
be a problem. So (···0.6s) find, do the due diligence, find the areas that are gonna be tough to
get rid of or ensure and avoid 'em. Yeah. And when it looks like a smoking hot deal, make sure
you ask the next question and the next question.
Right. And the next question, What makes it a good deal? Becausecause, often you'll be
surprised when people Think make it's a good deal. The seller always thinks it's a smoking hot
deal. So's the wholesaler. Think it's a great deal. Yeah, This is true. All right. Busy streets, uh,
depending on where you live, busy can be defined in a lot of different ways. When we were in
New Jersey, a rule of thumb was that a busy street was a double yellow lined road. (···0.5s) And
so we avoided a double yellow lined road because it was less appealing to a family with
children.
It was less appealing to a family with pets (···0.6s) because that busy street meant danger.
(···0.8s) And so we were trying our best to ensure our properties would appeal to a family.
'cause that was the biggest part of the population. (···0.7s) And so we, we picked
neighborhoods where a family would feel safe and, and enjoy living And also consider anybody
going to work where they've gotta back out. If you're only, (···0.6s) if you've gotta back out into a
busy road, you can just visualize the challenge that would have to made there.
If you have to do that multiple times a day, (···0.7s) it becomes an area that somebody may say
next to you. You know, it may not be a desirable place. Or if you're trying to rehab the house, if
you can't park on the street, 'cause it's the, it's a just a two-lane road and it's a double yellow
line, (···0.6s) that becomes a real problem to have, you know, your contractors and workers
working on the house in a timely fashion. So it's, That probably means they running into your
yard. Yeah, of course. And the neighbors, no one's really gonna like that. So (···1.1s) think twice
about that.
Know that it could be a problem. Yeah. And, and it may be different in other parts. Uh, so know
what it is for your area, uh, but buy in the areas where you're going to be able to resell. (···0.9s)
Yep. All right. Bad schools. We did talk about great schools.org, uh, earlier as (···0.7s) we, uh,
were, we're sharing ways that you can, can learn about an area, uh, that you would be
interested in investing in. So you wanna avoid the areas where bad schools noted by having a
low score.
Right. Uh, are, and again, because you're reducing the size of the population that will be
interested in buying there. Now, are there exceptions? Sure. Uh, if your area is a retirement
village (···0.7s) and they don't have children going to school, well, bad schools may be less of
an indicator of importance or something to avoid. Right. Uh, but in most cases, uh, I would say
rule of thumb would be avoid the areas where there are bad schools and where there are
excellent schools.
And if you find a deal in an area with an excellent school, your chances for selling and selling at
a premium go Up. And so, and knowing more about your area, knowing that, and we just
covered this earlier, but that Amazon is building a warehouse or that a, that a company is
moving into the town in the next two and a half years. And, you know, property values are
gonna go up and families are gonna be moving in because there's jobs and income that might
be worth investing in because, you know, the school that they're gonna put up with the school
that's already there is gonna change because it's gonna have a lot more people in activity and
income for the town to put behind the school.
So (···0.5s) it's something to pay attention to. 'cause it'll add value. Good schools add value.
Correct. Bad schools do not. Uh, if there's no garage for the property or, uh, there's off street
park, um, you know, or there is no off street parking. I mean, parking is an issue.
People need to be able to park their vehicle. Now, again, there's gonna be exceptions. City
living is gonna be different. I lived in Hoboken at one point and there was no parking. The the
parking was on the side of the road, or you paid for a spot (···0.6s) at a local garage. Um, if
you're living in a community (···0.7s) and everybody else on the street has a garage and your
house doesn't, (···0.6s) that house is gonna have a problem selling. It's gonna be tough.
Now it was fun to always, it's, it was like a little game, but try and figure out what block you're
gonna park to get close enough to the house that you can are Are you talking about Hoboken?
Correct. But so that was, that was okay. 'cause you were highly motivated to find a spot.
Imagine if you're rehabbing a house and the rehab project was gonna be for three months,
whatever it had to be because of building codes and inspections and (···0.7s) trying to get
longer than a Volkswagen. 'cause most of these spots, they'll go bumper to bumper and they'll
bang your bumper and they know they're close by parking on the street. 'cause they squeeze
every inch out of parking.
Imagine if you've got a truck and a trailer to rehab a house. (···0.9s) So factor all of that stuff in
when you're thinking about buying an investment property. Yep. Um, and so general guideline
to avoid is a property that does not have a garage and that does not have off street parking.
(···0.7s) All right. Uh, junkie neighbors. That doesn't even sound nice. No. (···0.7s) It becomes
obvious after the fact. It's like, oh my God, it was so obvious. If you're looking at a, looking at a
house to invest in, (···2.0s) we've talked before about knowing the neighborhood from five miles
out to right in front of the house.
Pay attention to what's up and down the street, particularly right next to the house because you
may be so in love with this rehab, which you should never get emotional about. But you may be
so in love with getting this property 'cause there's so much (···0.5s) upside to it. (···0.7s) But you
failed to pay attention to the people right next door who've got (···1.1s) furniture on the front
yard, appliances, maybe broken down cars.
They may have farm animals out there that all kinds of activity. And they may have barking dogs
(···0.6s) that you don't notice until you're trying. Then you have your open house after you've got
this beautiful home done and you have an open house (···1.0s) and all the activity of people
coming in and out and the dogs are barking like crazy. (···1.0s) Guess what happens to your
open house and and motivated buyers, they go somewhere else. So pay attention to junkie
neighbors. It'll impact your sale.
Yeah. I I think one of the things is, you know, (···0.5s) is there something on the block that
would deter you from buying it? If it was a house you were gonna live in? Like what do you
notice being that thoughtful, uh, about the purchase? Now, most of the homes that we buy and
renovate aren't a house that we would wanna call our home. (···0.7s) However, there are things
that we pay attention to that we know makes a house a home for the next fire. (···0.7s) And that
the neighborhood and what's around the neighborhood matters.
The way you find out on, on the whole barking dog thing too, is don't just go to the house one
time and at the same time, every time you wanna go to the house in the morning, you wanna go
to the house in the evening, you wanna go to the house in the middle of the day, you wanna go
to the house on a weekday, you wanna go to the house on a weekend. Right. Because (···0.6s)
depending on the time of day, yeah, we'll hear different things can change. Oh my god. We'll
hear different For sure. You know, so just (···0.7s) make sure that you check things out in that
way and avoid the junky neighbors.
(···1.0s) Avoid a super small house. And when we say a small house, we're not talking about
avoid a tiny house in a neighborhood where tiny houses are in. (···0.5s) We're talking about an
average American neighborhood where the house is undersized relative to what the normal
buying audience is getting. And so if people in general are looking for a three, two, a three
bedroom, two bath home, (···0.6s) and you pick out a house to renovate and it's small in square
footage and it has less, you know, two bedrooms or less, and that's not what people are looking
for, (···0.5s) you've just, again, narrowed your audience.
And the only way to expand is to add square footage, which then you've got zoning, you know,
you've gotta go through zoning and, and some other Permits. Exactly. And a lot of stuff, a lot Of
other stuff That you don't need to, to do, at least on in the early stages of, of rehabbing. (···0.9s)
All right. The the next one is, uh, small master bedrooms.
Uh, folks, (···0.7s) kitchens and bathrooms sell as do master bedrooms. (···1.0s) And when
folks walk in, if they feel like they can't put themselves in that master bedroom, the bedroom
itself is undersized and they can't picture putting a queen or a king-sized bed in it. They can't
picture their clothing in there 'cause the closet's tiny.
Um, it just, again, all of these things are, are factors that will limit the size of your buying
audience (···0.6s) and you wanna appeal to as many people as possible. (···0.5s) Just a
reminder, (···0.5s) investors should not be emotionally attached to a property period. It needs to
make sense from an a lot of different angles based on numbers and facts and projections as
best as you can. (···0.7s) Buyers on the other hand are emotional, are tremendously
emotionally connected to a house.
And if they walk up and we'll go through curb appeal and all that other stuff, but they'll walk into
the kitchen and see if that, if they connect and if that gets emotional, you've got a really good
chance. And then they go into the master bedroom to see what that living space is like and what
that bathroom is like. So (···0.5s) if you've got a small footprint for a master and there's no walkin
closet, you get the drill. There's nothing, there's not a lot for them to get excited about on the
second thing they're gonna walk into. It's tough. Yeah. And there's plenty of other options out
there.
No, there's just a few more things to look Like. Oh, it looks like number 11 is bigger than all one
through 10. Yeah. Just Try and squeeze it into the 11 or the plus. Yeah. We Didn't want it to be
like the 20 plus things to avoid, but it really is probably like the 20 plus. Uh, a couple of things
that we'll make mention to, and again, it's, it's just to give some guidance (···0.8s) that should
help. And so that you don't overlook some of the obvious stuff as you're out and and finding a
deal.
Uh, if you don't have a front yard or a backyard. Now if nobody has a front yard or a backyard,
that's one thing. But if your neighbors have a front yard and a backyard and you don't, then
that's a problem. And you'll see it, you'll see it where the house is placed on the lot (···1.4s) has
a lot to do with the value of the home in a lot of cases on what you can do with it. So either
they're sitting right on the street 'cause that's how they were built in the forties or fifties or sixties,
or it's in the farthest part of the property and you've got all that front yard but no backyard and
then that backs up to something else.
Less desirable perhaps, (···1.4s) or houses on an angle. And there's all kinds of other issues.
Yeah. But, But pay attention to, to how the, the house is situated. Right. A shared driveway.
Clearly less appealing than having your own private driveway, but more appealing than having
no driveway. So (···1.6s) again, we're looking at what is happening in the neighborhood
easements, uh, you kind of referenced already a bad lot layout.
Um, just that the house is situated funky on the lot. People in a lot of rural areas. We'll create
opportunities. They'll be sitting on, uh, an acre or two and then subdivide their own property
over time or have a dirt road and then they build a house behind them on, on another part of
their property, subdivide and sell that off. Well now you've got people using the road next to
your house to get to their house. (···0.5s) Yes. It happens a lot. There are easements, there's
legal things that can happen, but you're eliminating a population. People, (···0.8s) people often
don't wanna go through those (···0.9s) hassles.
Right. (···0.7s) So it's another thing to consider. If the entire neighborhood is built like that, then
you've got an option if you can prove that houses are selling. But if you're the exception based
on how a house is situated or how you get to your house, it's less desirable. Some people, that's
probably a good word. We probably should have put that big and bold over this slide is that you
don't want to be the exception. You want to be more what the norm is. Uh, a couple other things
would be a bad renovation.
So maybe there was an investor that picked up the property, or maybe it was the homeowner
that did their own rehab. We were in one of these recently Yep. Where the home was featured
as it has new flooring, it has new trim, it has new crown molding. Well, the homeowner put in all
of the stuff themselves (···0.5s) and it, all of it would've needed to be taken out and redone
because the job was not done professionally and it looked really bad. So in spite of their
spending and their saving of money doing it themselves, they're really lost money.
And you're really not sure if it's built to code in some cases. And when you see certain corners
cut and somebody kind of doing it themselves, you're not really sure how far back that goes.
Yeah. Like we've seen some pretty interesting stuff put together And and often people back in
the day would add rooms on that made sense for them. But if you're looking at the house from
the street or taking a walk around saying that is such a weird place to add like that, that that
right in the middle of the side of the house, it made sense to them and dad or or the brother if
somebody could do it and build it efficiently.
But to resell the house in today's time may just hold it back again. Not appealing to a lot of
people. And the exception instead of the norm. Right. Uh, train tracks near the house, uh,
something you're not interested in. High tension wires. Uh, if there had been a meth lab in the
house, uh, sewer treatment that's nearing the house, uh, neighboring commercial properties.
You mentioned a liquor store, it could be a convenience store. Anything that's gonna attract
traffic (···0.7s) in the area at weird times. I mean even, Or even environmental with the, the part
about gas stations, data, gas stations with the tanks buried, (···0.6s) if there's any kinda leak at
all, (···0.7s) the surrounding area is affected. Yeah. So they may have to dig up property and if
your house is right next door, your garage is right next door and stuff got underneath, they're
gonna go have to go under underneath that.
Particularly if it, if the oil and (···0.8s) stuff get in any of the, the, the aquifers or drain areas for
wells Just in the soil. We've had friends that have invested and they've had to deal with Yeah.
Treating the soil. And that is a pretty extensive and very expensive right. Process. Uh, also
historical homes. There are a whole set of different rules that apply, uh, based on historic
districts or areas. We again, have had friends, other investors that have purchased now there
beautiful neighborhoods or beautiful homes and they fell in love (···0.5s) and they just thought it
would be so neat to do the project.
But the project went incredibly slow in most cases because of all of that different And, and
there's all kinds of restrictions. You're not in control On what you can and can't do. Um, h o a
restrictions. So if you are purchasing in an area where there is an h o a, you wanna be familiar
with the bylaws of that homeowner's association because it may allow for you to do things or not
do things.
So a for instance, uh, there is a neighboring homeowner's association near us where the
houses have large lots, but there are rules around how someone can fence their property. So a
dog owner that wants to put a fence up for their dog is limited, even if they have this large
beautiful piece of property. And How are they limited, Uh, in that case it doesn't really matter to
these guys, but they're, they're limited by the fence can only go directly the width of the house.
Width of the house. And so if you had an acre and it can only go two or three, Can only go to
the, uh, 10 feet within the, within the property line in the back. So, So wherever you are, if there
is an h o a pay attention to what the rules are for that H o a, uh, structural damage to the house,
that's gonna be important to, to look at. And one of the things we became very familiar with here
in Florida are sinkholes (···0.8s) and knowing that (···0.6s) definitely in Florida we wanna avoid,
uh, properties that have had a sinkhole because you can't get insurance and if you can't insure
your house, uh, it's a problem for you.
And it's clearly a problem for the next buyer. And again, we have talked to people that specialize
in picking up houses that have sinkholes on Yes. Or near them because they have the systems
and equipment to take care of it as (···0.8s) better than somebody else can. But for us, (···0.7s)
we're gonna avoid them. 'cause there's other opportunities that we don't have to deal with.
Potential limited population who wanna buy the house.
You, we talk about other things. What's not on here unless we've missed it. Like oil tanks
throughout the east coast, the northeast, (···0.9s) everybody had oil. Um, and we're talking 50,
60 years ago on those tanks that are buried. We (···0.6s) didn't really avoid them. You just have
to know how to, because so many of them had them. You had 'em. That's why it's not on, it's
just make sure you're doing your due diligence and scanning for those oil Tanks. And if there is
an oil tank, you want it remediated. Right? And you want that ideally done by the seller so that
everything has been checked out and cleared before you purchase.
And so that's something that you can do when you're negotiating. Yeah. Um, and we've done a
couple of times, (···1.3s) so I think we keep coming back to the point of you want to know the
area that you're investing in, (···0.6s) you wanna know what the norms are for where you are
investing, (···0.8s) and then avoid the things that make you different in a way that's gonna make
it more difficult to sell your property.
Because What, who are you trying to appeal to? As Many people as possible, 80% of the
population that could and wanna be excited about buying your property that's got all these wow
factors. 'cause you just rehabbed It. You, you don't wanna be that house that appeals to 10% or
less with the hopes that you're the house they wanna buy. 'cause that just typically means
you're sitting for longer and every day it costs you money that you hold that property And the
comps that you're looking at to support the property that you wanna buy, that you know, you can
turn it quickly when you make it look like those, but a little bit nicer.
(···1.2s) All of these have challenges that won't make, won't make it easy to pull comps. Yeah.
You'll be the exception. That's true. Yeah. (···0.9s) All right. (···0.8s) Again, you're gonna buy
with the end in mind. So you want your finished product to appeal to the majority of buyers in
the market, not the minority of buyers. And so the more the merrier that would like to buy your
house.
(···1.0s) And (···0.9s) the reason for sharing, uh, what to avoid (···0.9s) is because your time is
so valuable. And if you're getting listings, if you're finding, I don't care if you're finding the listings
on Zillow, if they're coming to you through the m l Ss, however those listings are coming to you,
(···0.9s) if you find that some of those things we've said to avoid are part of the listing
information, if you can see them in the photographs, if you can read about them, if you can get
on the phone and verify it with someone, (···0.7s) you will save yourself the time (···1.0s) of
going to the property, driving out perhaps an hour there, an hour back, and spending time there
talking to someone (···1.2s) and realizing that it's a waste of your time.
Uh, we don't wanna waste your time. We want your time to be invested in the things that are
gonna be the greatest opportunity for you (···0.7s) so that you're putting your time into the
properties that you're most likely to make an offer on.
'cause at the end of the process of pulling all the information, it's gonna be decision time, right?
You're, you're either making an offer or (···1.5s) you're moving on, you're saying Next. And if
you're saying next, you're starting the process all over again. I mean, the process is an ongoing
process, but every time you say next, the funnel repeats And you off, we get reminded every
time we go against the obvious stuff that we talk about because we still have driven up the
properties that are an hour plus away.
'cause we think there might be a unique opportunity or an opportunity and we get out there and
walk the property or drive the neighborhood and said, (···1.1s) there's a paper plant here that
burns their product and Saturdays and the entire town stinks like, you know, a big diaper or that
nobody the town is, can't support the ideas that we have. And you, you kill four or five hours on
a day instead of, you could've gone through and found maybe two or three other deals that are
highly probable and a lot of profit and lots safer to invest in Or the house backs up to a highway.
Exactly. The backyard is on a highway and alls we had to do was look at Google Maps and you
would've seen that that road we know we don't wanna be near is directly behind the house that
was well photographed Even though somebody convinced you that, you know, after a while if
you close your eyes, it just sounds like a river, like, like a fast river in your backyard. It's never
the case. Yeah. (···0.5s) So, uh, use your time wisely. Know that your time has incredible value.
(···0.6s) And as you're looking at properties, move quickly through those that you want to avoid
and spend your time and due diligence on the ones that meet the criteria that you're looking for
so that you have more opportunities to make more offers and to find more deals. (···0.6s) That's
all we're gonna cover this session. (···0.8s) We will see you all next time. Take (···0.5s) care.
(···0.5s)
(···2.6s) Hey there, we are gonna continue, uh, the dialogue. And this is, uh, continuing about
how you're gonna calculate what to offer on that house. (···0.5s) There are a couple of more
steps involved, and the next one is going to be, uh, doing an evaluation of the property, the
home that you're interested in buying, (···0.5s) and how to do some quick repair costs so that
you are accounting for the repair costs with confidence (···0.7s)in your calculation of Mayo.
I (···1.3s) am gonna do a little screen sharing here. (···1.9s) We'll start the process with an
evaluation of the property, (···0.9s) and you're gonna find in your tools and your resources for
this class, (···0.7s) a smart rehabbing assessment walkthrough worksheet. Uh, this is a great
tool to use and, uh, it's one that we use when we go out to our property.
We'd, uh, strongly recommend that it's one you use as well. (···0.7s) So, um, you can print that
out and follow along. Uh, and, uh, just know that it's there, um, for you when, uh, when you're
ready to go look at a property, (···1.6s) when you are going out to look at a property, you need a
Go Kit. (···0.7s) Gotta have a Go Kit. Do you have a Go Kit? I got a Go Kit. All right. We both
have Go Kitts the Go Kit's in our car, and that is so that we are ready at all times.
If we see an opportunity and we wanna walk through our Property, you know, it's painfully
obvious when you don't have your Go Kit and you need to walk through a property and it's just
getting to that dark time of day And you don't have the stuff. And you don't have the kit. Exactly.
All right, so let's talk about what's in your go kit. Uh, number one, you want copies of the
assessment walkthrough worksheet. (···0.6s) And easy if you have a collection of them on a
clipboard and have something to write with a pen or pencil in the car.
(···0.8s) Always wanna wear long pants and no open toe shoes. So, uh, I live in Florida, I wear
flip flops all the time. Sneakers are in the car for those, uh, unique opportunities when we get to
go and see a house, uh, long pants. Why would they want long Pants? Oh God. We've got so
many experience between bugs and ants and termites and, (···0.9s) And weeds And weeds.
Poison Ivy and poison Ivy and snakes and crawling around in attics or in basements.
Yes. And We should probably say long sleeves are not a bad idea either. You just, you wanna
cover your body as you're walking through a house. You don't know what the condition of
house, you don't Wanna cut a corner because you're not dressed appropriately. You don't
wanna miss your opportunity to go in a spot that may have a structural problem, Like, Hey, I
don't wanna go in the attic, because Exactly. And that's where he exactly needed to be. So Be
prepared. All right, so long pants, long, long sleeve shirt, uh, not written on there, but also, uh,
no open toe shoes.
(···0.6s) And there are some handy tools that you will want. And we are not gonna talk about the
visualizer in this session. (···0.8s) That is not a handy tool to have. (···0.9s) When you're doing
a walkthrough, (···0.7s) you will want a bright flashlight, not necessarily the flashlight that's on
your phone, (···0.6s) but something that, uh, uh, just have, have a separate flashlight, uh, phone
as a backup.
Yeah. (···1.0s) Camera (···0.6s) one with lots of storage space. So your phone is fine for
pictures. Uh, just make sure that you have room to hold all the photographs that you are gonna
be taking. And videos. Yeah. And video. Uh, tape measure. Uh, they're gonna need that to
measure rooms and things. A screwdriver, just because they're handy to have, you might need
to price something open. You never know. (···1.1s) Gloves, (···1.0s) protect your hands.
Paper towels and wipes typically for after the walkthrough when you get back in your car and
you're feeling, in some cases, a little slimed out (···0.9s) and protective eyewear. Uh,
depending, uh, you know, if you don't wear glasses, you may wanna have something that
protects your eyes if you are in spaces that don't look real inviting. (···1.0s) All right, so that's
your go kit. (···0.7s) Now let's talk about the evaluation and kind of what's happening. (···0.6s)
Imagine that you found that house, you got the listing and you're like, I think this is it.
You know, I've, I've looked at the pictures online, (···1.0s) I've looked at the data that was sent.
It's in the location that I'm interested in. (···0.8s) It seems to need work, (···0.8s) and it's aligned
with everything that I've learned so far. (···0.6s) And now I'm going to see if this is really the
house. (···1.3s) The process of evaluating the house and its condition actually starts before you
get to the house.
Um, in addition to all the work that you already did, it's, you are driving to the house and as
you're driving, that evaluation has already begun. (···0.8s) You're checking out the
neighborhood (···0.7s) Before you get to the neighborhood. Again, it might be taking you off a
freeway, expressway, a bigger road. You may be coming out of a city area to see what that's
like, getting closer to the neighborhood that you're going to, what type of commercial property,
easy access schools, whatever it happens to be.
And eventually getting to the road the house is on (···0.7s) and your eyes are wide open still.
Yeah. So you're, you're checking out the na your your impressions of the area. (···0.6s) As you
get closer to the house, you're looking at the curb appeal, (···0.7s) and as you're doing that,
you're paying attention to the neighboring properties. Uh, are they cared for? Are they not cared
for? What's the condition of the road? Are you bumping all over the place to get to the road?
Is it a dirt road? Is it a pothole road? Uh, you know, is it, It matters guys. It matters. Notice all the
details because it matters. You know, uh, my parents at different times have had us looking at
property for them, and I can tell you that, you know, that they check it off the list every time they
do a drive by and they're like, that one had a dirt road. Yeah. Now, for some areas, the dirt
road's fine, but for particular buyers, it's, I had to drive, I had to drive a half mile down the road
to get to the house.
(···0.6s) Details, just (···0.6s) details and Right. So pay attention. We're not saying that it, it's
gonna be your buying criteria, you just wanna be aware. Now, the other thing to notice in terms
of what's happening, what kinds of properties are surrounding the potential one that you're
gonna buy? (···0.6s) Is it a neighborhood that looks like primarily rentals? Do you see signs in
windows that say for rent that would be a dead giveaway?
Um, are there houses for sale? Are you driving through the neighborhood and seeing that
there's a ton of property for sale? Which to me would be like, what's going on here? It might be
a red flag. It might be that the property values are so inflated that everyone's trying to cash out
and get their money, right? It might be that something happened in the neighborhood that has
everybody wanting to move out and you just didn't get the news yet as to why, Um, might be a
fraternity house right at the end of the street.
Hey, you never know. It happens. All that happens. Um, are there open lots for sale? Um, is
there land? (···0.7s) Is there construction? (···0.6s) And are there vacant properties? Are there
boarded up properties in the neighborhood that you're looking to potentially invest in? Again, it's
always just with eyes wide open. We're not saying that you should buy or not buy based on
what you see, but you should notice what there is (···0.8s) and then make a decision that's well
informed.
(···0.6s) Now, the last one listed here (···0.7s) is get outta your car (···0.7s) and just listen.
(···0.8s) What do you hear? That's a great one. Do you hear barking dogs? (···1.0s) Do you
hear neighbors that are really loud with loud playing music that hang out on their back patio and
their pool every weekend (···0.7s) or during the week? I mean, like, what do you hear?
And is the environment and are the sounds, sounds that you think are pleasing to your ear? Or
might they deter someone from buying (···1.4s) The other piece to this, uh, especially that
standing outside and listening and kind of checking out the neighborhood, is that you wanna do
it at various points in times. So right now we're talking about getting to the house to do an
evaluation, and you're doing all these things as you approach it.
(···0.7s) Once you've done the evaluation, and I'm probably gonna repeat this point again later,
(···0.5s) is that, (···0.7s) don't assume that because you got out of the car and listened on this
first trip and there was no noise and it was peaceful. That that's how it always is. You'll wanna
go at different points during times during the day. You'll wanna be there in the morning, in the
afternoon, and in the evening. You'll wanna be there on a weekend versus a, a weekday, uh,
just to see if the dynamics change.

Yep. 'cause they can't, It's important. And take the comps, take the other houses that have sold
in the area, go drive those neighborhoods. (···0.5s) They may only be a couple of blocks away,
but it may be completely different on, (···0.8s) on a Saturday or a or after, after school, and
things of that nature. So I just, I wanna slow down on that point 'cause that's a really important
one. So Ron's suggestion is take the comps. So if, when, when we talked about the after repair
value and you had that realtor pull off of the m l Ss, the comparable houses, the ones that you
believe are gonna look like, you know, that you're gonna make this house look like, (···0.6s) go
see where those houses are.
You can drive by. They're not for sale, they've sold, but you wanna know where they are. And
again, that would be another way of determining is it actually a really fair comp? Right? So,
great point. (···1.8s) All right, so we're finally ready to do the assessment walkthrough.
(···1.0s) And what are they gonna do when they get to the property? What, I mean, what's the
whole point of this assessment walkthrough? Walk the property and get a good handle on what
you think needs to be done. Yeah. So you're looking at things and evaluating whether it looks
like a repair or a replacement. And so a simple example would be when you're in the kitchen of
a house and you're looking at the appliances, are those appliances completely dated where you
know you're gonna have to replace it with an entire appliance package?
(···0.6s) Or do the appliances look like they're in fairly good condition? And if they inspect it and
we're all working that you don't need to replace all of them. Maybe there's one that needs
replacement. Maybe something just needs to be repaired. Uh, they're also gonna take
measurements of the rooms. That will be really important when you're calculating how much
certain things are gonna cost. (···0.6s) Yeah. Um, and then this, you love this part. (···0.5s)
Pictures, pictures, pictures.
It helps, it helps. Uh, Ron's phone has like, I don't how many pictures? Thousands, 30,000,
35,000. It's insane. So make sure you have a lot of data storage on your phone. (···0.8s) There
are gonna be lots of detailed photographs as you walk through. You can do it in video as well.
Uh, we'll usually walk through a property (···0.6s) and take photographs, and then also walk the
property with video and sound where we're recording ourselves and what we're noticing.
'cause it's a great reminder of different points. If there was something specific we wanted to
remember. Now, how many times will they walk the property On the outside, at least twice. And
Then they're gonna do the interior picture, Walking around the house. I mean, if you're looking
all over the place without structure, things are flying at you really quickly. Slow down, perhaps
focus on the roof on the first, go around and make sure you're looking at the roof. If there's
chimneys, if there's skylights, if there's things sticking up that you're not really sure of what that
vent or pipe is for.
Look at the gutter. Look where the water's falling, where the wear and tear is. So look at the roof
and the condition. There's an awful lot of information up there that you're gonna need. (···0.9s)
Look at the trees. Are they hanging over the house? Where the potential issues are gonna
come from, from up above. And then walk around again and look at the house itself. (···0.7s)
Make sure you're looking and taking pictures of the, of the windows. 'cause those can become
pricey if you're replacing all the windows. You wanna count how many there are. Exactly. Uh, so
you wanna walk the exterior of the property at least twice, and then you're gonna walk through
the house.
I would say at least twice as well. Take your time. I mean, you're, you're gonna get better and
better at the process. We are making the assumption right now that you've not done a whole
bunch of rehabbing. And so we'd rather you started it (···0.6s) slow and really learned the
process and got very comfortable and built your confidence. And then you'll be able to speed
that process up a bit. Again, there's, there's money in the yard too.
So not only look at the house, but look at the yard for the landscaping, the, um, the fencing, the
trees, the stuff that's hanging over your property, or yours hanging over your neighbor's property
that may have to be dealt with. Things like that. So it's not just the house, but it's the property
too. We, we've actually even got a whole bunch of stuff listed. Love that. How about that? All
right, I'm gonna read through these bullet points. You can read 'em while I'm reading to you. I
think just to reinforce how important it is. So on the walkthrough, you're looking at the general
exterior of the home.
(···0.6s) You're noticing whether or not there is exterior trash removal. What if someone was
renting that home before and they left their mattress and their bedroom furniture out in the yard?
You're gonna have to account for the removal of those items. Uh, Ron, you mentioned checking
out the roof at the same time. You're on that second walkthrough. You've looked up and you've
checked out the roof. Now you're gonna look down and you're gonna check out that foundation.
Um, if, is there a crawl space?
Uh, do you have access to the crawl space? Uh, is there a chimney? Is the chimney standing
straight? Or is the chimney leaning in one direction or another? Which would potentially be an
indicator that there is foundation concern or it may just be a chimney concern. Um, is the yard
soggy wet as you are walking through the property? You know, how is the drainage when rain
comes? So if they have gutters, do the gutters take the water away?
How is it situated? Is water near the house, (···0.7s) the windows and doors? Are they
functioning or not functioning? How many of them are there? Uh, is there a pool? Does the pool
look like, uh, a swamp? Or does the pool look like it's in good condition? Uh, is there a patio? Is
there a deck? What materials would those be? Um, how about the driveway? Is the driveway
concrete? And is the concrete chipped? Or is it in good condition?
Is it crumbling apart? Uh, is there a sidewalk? Is the sidewalk level or does it have trips on it?
Um, the landscaping, the trees, uh, sinkhole here in Florida are, uh, are a visible, if you're
walking in and there's a huge hole, you know that there's potential that that's a sinkhole. Uh, I'm,
I'm tired of talking. Why don't you read the next column? (···1.6s) It's pretty exhausting, but you
do have a cheat sheet. Don't forget that. So you have your own cheat sheet to take notes on it.
Take copious notes. It'll save yourself a lot of time. (···0.6s) Termites, pest bugs. So look, look
for signs (···0.6s) of (···0.8s) everything that could possibly invade your home. (···1.0s) Mold,
interior, clean out if, if somebody has left a lot of trash. (···0.6s) And you gotta judge how many
dumpsters you're gonna need. And how big and, and how many roughly you think for trash
removal, the general interior, the, the condition. How much of a demo and how much time do
you think you allocate, uh, for that process?
And, and demo? Meaning are there walls in the house that need to come down and, you know,
is there, uh, the couple of examples we've done, you know, where we may have demoed
cabinets. So is the kitchen being ripped out? Which means you're gonna have a team in there
taking out cabinetry, and that now needs to be removed. Uh, if they're taking out a wall, they
gotta take that wall down and rebuild. However it's gonna be finished.
Have floors that are being ripped up, right? That's demo. Go ahead. Kitchen, master bath. Um,
any additional bathrooms. Make sure you're walking through and investigating everything. Uh,
bedrooms and living space, (···0.7s) attic walkways. Even if we've had houses in Jersey where
they've, like I said, they've put bedrooms in the attics, which happens. (···0.5s) Pay attention to
the walkway and the stairs, getting up to the certain areas that they're calling bedrooms and
make sure they're accessible. And you can actually Make sure there's a closet if it says it to
bedroom right, because it's not, if it doesn't have a closet And you can get furniture and stuff,
the ease of use and visualizing all of that.
Um, attic fireplace, plumbing and electrical and, uh, the heating and ventilation and air
conditioning. (···0.5s)Take pictures of codes. Take pictures of labels. That all can be, you can
find out the age and when stuff was (···0.7s) actually, um, inspected or installed from the county
and, uh, the clerk's office. So Yeah, and that on the plumbing, the electrical, and the H V A C,
we always make sure that we take a couple of pictures of things like the hot water tank, uh, hot
water heater, um, the electrical panel.
We wanna make sure that that's to code. And those are things depending on, again, where you
are and your level of experience. If we're unsure, we can send a picture off to our contractor if
we've done a good job of taking the photographs and save them a trip, if there are some
specific things that we're looking at. Um, so the, the better job you do upfront, uh, the more
potential you have to save time and to get good answers early in the process.
Yep. And things like if it's gas or electric on the heater and stuff like that helps. But again,
knowing your market and what people want, they're moving into your area for a specific reason.
Typically, in Jersey, people wanted big family or big dining areas and big kitchens because of
larger families. (···0.5s) So when we're walking a house, we had to anticipate taking, as jean
said, taking walls down. (···0.9s) And some of it's pretty simple. Some of it's a structural issue,
and you just kinda walk through and see what's selling and, and the type of work and how much
it would cost to rearrange the floor plan of a house.
And is it worth it at a certain point? Yeah. And, and that is obviously those things are more
extensive in a rehab. And then there are rehabs where we walk in and we say, wow, you know
what? The layout of this is really great and what it needs is some color. It's got an orange
bedroom and a purple living room. And wow, no one wants that. If we neutralize the space, if we
change the flooring out, we've got a beautiful home.
Um, and sometimes it's simple stuff. I mean, not on the list here, I'm even looking at things like
the, the electrical outlets, right? Or the outlets dated, or do they look like they're in good shape?
Are the light switches like the original when the house was built? And will that stuff need to be
replaced? Is the ceiling popcorn or is it a knockdown material? Because those things will all add
cost. Um, some of them are simple (···0.8s) and some of them are more complicated.
When the world said wallpaper was a cool idea in the eighties and everybody had pink, or I
don't know if it was teal like, uh, bathrooms and wallpaper throughout the house, (···0.6s) it's
tough for people to, to see past that. So your ability to say, you know what, (···0.9s) it looks this
steering people away, but boy, it is not, it's not a big investment to replace some of that or have
wallpaper taken down and fresh paint and things of that nature. So you'll get the, you'll get the
hang of where a good investment makes sense for for house that people are tripping over, you
know?
Yeah, That is so true. So you're looking at all this stuff when you go and do this property, um,
assessment walkthrough. (···1.1s) The goal is to complete the assessment walkthrough
worksheet. And so as you go through the house, there are are a bunch of data points, um, that
you are going to complete on the sheet. Things, uh, like where is the house located? What's the
date that you're going, uh, city, state, zip, is it in a community or not?
Is it a single family home? Uh, is the house gas or electric? Is it on a sewer or a septic? (···0.7s)
And what kind of view does the property have? Does it have a view? Does it have a yard?
You're gonna wanna make sure that you've looked at what is the total square footage, how
many bedrooms and bathrooms, and you wanna confirm. 'cause sometimes the listing is
incorrect, and sometimes it's a good surprise more than you think, actually. And sometimes it's
not a good surprise. Uh, does the house have a pool?
Does it have a garage? (···0.8s) You're gonna look at, um, in, in terms of va, is it vacant or is it
occupied? And you may already know that from the photographs that you saw online and you
might not know. And then how did you get here? Uh, was it for sale by owner? Is it bank
owned? Was it listed by our real estate agent? That's all the information that you would've
gathered before you even went. And now as you walk through, you're gonna go through a
checklist just simply detailing what will need repair and what will need replacement, and making
little notes for yourself.
And with the pictures and those comments and notes, you should have a really comprehensive
idea as to what's gonna be involved, uh, in, in renovating this home. (···2.1s) Now that I've done
that full walkthrough, I (···0.7s) can start to think about how much is it gonna cost me to get this
(···0.7s) house that I'm walking through to (···1.2s) look like (···0.7s) the property that has
allowed me to determine my a r v, so that collection of four or more homes, I have a really good
feel of what I have to make this house look like.
(···0.6s) And I get it a very good idea (···0.6s) if this is gonna be considered el lipstick like Reno,
right? Meaning I (···0.9s) just need to do some general updating. I might need to update the
floors. I might need to paint the walls. (···0.8s) It's, it's an easier renovation.
(···0.8s) It may be more of a standard remodel. And if I'm doing a standard remodel, it's gonna
be more than lipstick (···1.0s) and it's gonna be more involved, and therefore I know it's gonna
be more expensive. And I can tell that even just by looking at this house as compared to the
others, (···1.1s) or is this particular property in a neighborhood that really is gonna need for me
to, to elevate the, the condition of the property at a much higher level, meaning the, the
finishings and things are gonna be of a much nicer quality (···0.9s) and I'm gonna have to invest
more money in order to make that happen.
(···0.9s) Now, there are a range of numbers (···0.6s) based on, uh, which type of reno it is. So
do you wanna go through that number range and how they're using those numbers? Yeah. And,
and again, this is for us and for you to get comfortable walking through a house (···1.2s) and
coming up with a rough estimate based on what you see that the house needs to get dressed
up to look like the house that you, that are gonna sell in the marketplace that you're doing your
comparables against.
So the lipstick or rent grade, again, it might be carpet paint, (···0.7s) maybe not doing too much
with cabinetry. Um, just some general touch up might be 15 to $18 per square foot. (···0.5s) And
we've run these numbers. We've had a lot of our, our houses fit this range. That's how we come
up with this range to make it a little bit easier. (···0.5s) So again, lipstick, rent grade, maybe 15
to $18, a (···0.9s) standard remodel.
We're gonna get into it a little bit more. Um, may be installing a hard surface floor instead of
carpet. We might be redoing or completely tearing out bathrooms and replacing all of that with
new countertops, maybe upgrades on the cabinetry and things of that nature (···0.5s) that
might, that price range's gonna be in the 20 to $25 (···0.6s) per square foot (···0.8s) if we're
totally upgrading and doing (···0.6s) nice upgrades and built-ins and custom cabinetry and
(···0.7s) beautiful blinds and things of that nature, nature doing windows and stuff.
That might be $35 plus. It's gonna be, and, (···0.6s) and $35 being the bottom of the range. It
depending on the market that you're in, if, if they're in California, in one of the hot markets, if
you're in New York, Chicago, if you're in a city, um, there can be a range and these numbers will
adjust. Uh, so you need to be aware of where you are. If you are in an area that is very inflated
versus the average (···1.1s) And the standard model we talked about is also gonna have, you
may have to replace part of the pool or roof or H V A C system, and that's included in that
square footage.
(···1.0s) And if your house has been vandalized, we'll go, we'll look at properties and sometimes
(···0.7s) Somebody, somebody's trashed it bs to It and pulled out all the copper, all the tubes,
the plumbing, things of that nature. So that may add additional eight to $10 per square foot And,
and vandalized, meaning they likely had a tenant in that house, or it's someone that the bank
kicked out of the house and they just had a field day, um, tearing the house apart, right?
They weren't pleasant when they, when they took everything, They were very unhappy,
Anything of value, they took it out of the wall. Yeah. So, so just know that that's not your
standard house (···0.6s) and that there's gonna be additional cost to you if in fact that's the kind
of house you're renovating. But having a quick budget, what does that allow you to do? (···0.5s)
So the quick budget, (···0.8s) the more experience you have. So the way we've presented this
information is to share the assessment walkthrough first and the quick budget second, um, the
quick budget details are actually on that assessment, uh, worksheet for you so that you can go
ahead and do a quick calculation.
You would've pulled all that information off of the listing. You would've already known the square
footage of the house. You probably already saw some photographs. (···0.6s) As you're more
and more experienced, you're gonna use the quick repair costs, these quick numbers in order to
get an idea as to what the cost of the renovation would be, probably before you even go to the
house (···1.0s) right now as you get started.
There's so much value in going and walking through the house. You know, ultimately we know
time is money and you don't want to waste your time. (···0.7s) The time you'll invest in going
and doing walkthroughs as you get comfortable and learn your market and learn the
neighborhood (···0.6s) is invaluable time. That's an investment of time to learn. (···1.2s) So did
that answer what you were asking?
Yep. Okay. (···1.3s) All right. What else do we have here? Oh, I love this. All right. (···0.5s) We
wanted to highlight (···0.6s) the difference between the (···0.6s) 10% off on your repair budget
versus that earlier comment or scenario that you ran through if you were 10% off on the after
repair value and why we put so much emphasis on knowing what your end product is gonna
look like and what the value of that is gonna be.
(···0.9s) So just for example, (···0.8s) if you were 10% off on your repair budget, (···0.9s) let's
just say at a $20,000 budget for repairs and you were off by 10%, you're talking about being off
by two grand. (···0.6s) If you had (···0.7s) a $50,000 repair budget and you were off by 10%,
you're off by five. (···0.8s) If you had a hundred thousand dollars (···0.6s) repair budget, and
that's a pretty, uh, and that's a big budget.
I mean, that's a big reno. (···0.9s) You're off by $10,000. (···2.4s) We always account for in our
numbers, a plus or minus line, we call it. Oops, it's an oops line. And that oops line we build in
an extra 10% (···0.7s) on our repair budget if something were to pop up. (···0.7s) And so, you
know, in this scenario, our oops budget, if nothing else had gone wrong, actually would've
captured that 10% off.
Let me just show you quickly (···1.0s) how that impact compares to the a R V impact if you're off
on the RV by 10%. So here's the, those exact examples. (···0.7s) The re repair budget impact
$2,000 would be tacked on if it was a $20,000 repair budget, 5,000 to the 50 and 10,000 to the
a hundred thousand repair budget. (···0.7s) If you remember, Ron walked us through the
example on the RV impact.
And so we've copied that here, uh, just to show how different it is. We had said if you had
planned that that house could sell for 200,000 based on your after repair value and you were off
by 10%, you could only get 180 for it. It's a $20,000 difference. (···0.9s) That example of a
house that could sell for 400 if you were off by 10% and you only got 360, it's a $40,000
difference.
(···0.5s) And that example of that bigger house, that $700,000 home that only could sell for 630,
it's a $70,000 difference. (···0.8s) It doesn't even factor that if I used hard money (···1.1s) and I
wanted this thing done in six months, (···1.0s) and all of a sudden I've overpriced my house by
$40,000 and now that house is sitting for a couple of more months and I'm paying (···1.1s)
Someone a lot of money, Somebody a lot of money, that's another game changer that you gotta
think about.
'cause that starts to hurt. (···0.5s) Yeah. So It just, it's not just the additional money that's tacked
on, but it's the length of time now you've added to this whole cycle because your house is gonna
sit potentially for a little while. (···0.8s) Big difference. All right, so key takeaways here (···1.2s)
are (···0.6s) go back. If you're not comfortable with how to get to the rv, go back and just spend
time getting really comfortable with that.
Uh, know that it's critically important. If it's not reemphasized here, I don't know how else to help
you. See how important it is to understand it. Uh, the repair budget (···0.6s) we want you to be
accurate on. (···0.7s) And we've given you a couple of tools so that you can go through and
evaluate the house and the condition and that you can do that back of the envelope. Quick
budget that you're gonna need in order to calculate your maximum allowable offer.
So all of these details are coming together. Now (···0.6s) we're gonna talk about two other
topics in separate sessions. One's gonna be your exit strategy, and (···0.5s) then the other is
going to be your funding sources because those will also have an impact on what you're gonna
pay for the house. (···0.5s) For now. Practice, practice, practice, (···0.5s) practicing Mayo, your
after repair value, (···0.5s) and how to do a walkthrough and really get the details of what needs
to be done in the repair. (···0.7s) Till next time, uh, just practice.
We'll see you later. (···0.7s)
(···1.7s) Hey everybody, my name is Pip Selek, and you might have seen some of us on
multiple different trainings over the last few weeks. Uh, this training is going to be rehabbing and
we wanna make sure we're doing smart rehabs. And so what we've done is we've got two
trainers here for you. Gene and Ron are gonna take you to a whole nother level with rehabs.
Just a quick background on myself. I started investing in 2002. I did a training very similar to this
with multiple different strategies. Obviously, rehabbing is one of those strategies, and since then
I've had the opportunity to do all kinds of different re uh, uh, different real estate strategies from
lease options to commercial, to rehabbing to creative finance, Airbnbs, and a number of
different things.
I've also had the opportunity since, uh, 2005 to teach other people how to do it. I didn't know at
the time, but uh, it really became a passion for me. And since 2005, I've now taught in 18
different countries, probably about 40,000 students, and we are looking forward to helping you
guys through your rehabbing, uh, journey.
And so I'm gonna hand it off to my business partner. Bradley, you're next. (···1.2s) Hi
everybody. Thanks Pip. Uh, my name is Bradley Strac, uh, also here with, with Ron and Gene
to, to introduce our smart rehabbing class. And this is, uh, a favorite of mine. I think that
rehabbing is, is a great way to add value. Um, so you guys are really lucky to have two people
that have, have really done a, (···0.5s) a lot of renovation. So we're very excited to have Ron
and Gene here to, to teach you guys this strategy to at, at a very high level.
Uh, a little bit about myself. (···0.6s) I am recovering from being in corporate America. So, uh, I
had a doctorate degree in pharmacy at a very young age, right outta high school and was
climbing the corporate ladders, a retail pharmacist. Started to go to school to get my M B A,
finished that. Uh, and then there was a corporate restructuring at the company I worked for, and
it was right then and there. I realized that I had a great job, uh, and a lot of money from that job,
but I didn't have any control over that.
And so, uh, that's what turned me to real estate and, and being able to be my own boss. Uh, so
three years ago I, I fired my boss and, uh, have been my own since then in, in dealing in real
estate, I've done numerous strategies. Uh, a lot of Airbnbs property management as well. Uh,
mostly creative finance type deals and even a little bit of rehabbing. So, uh, I've always enjoyed
that real estate has, has allowed me to control my destiny.
That's what we're here this, uh, with this course to do is, is have these guys show you how you
can take your business to the next level. So, very excited about that and I will hand it over to my
partner, Steve. (···1.1s) Thank you Bradley. Hello and welcome everybody. Welcome to Smart
rehabbing. Very happy to have everybody here participating in the training. And rehabbing has
been a big part of my investing journey. Uh, I started as a student in 2010 taking classes and
having a mentorship and really taking my investing to the next level.
Well, prior to 2010, I had no investment real estate. I had two properties I'd lived in. And so I
took the classes, had a mentorship, started going down the journey down that road of
investment properties. And as very fortunate along the way as I did some lease options, some
flips, some, a lot of rehabbing and properties, joint venture deals, a lot of creative financing
deals, Airbnb, and of course, uh, um, some smaller multifamily properties as well too. So, um,
I'd done a lot of flips.
Flips was flipping, I guess rehabbing properties and flipping properties was never really my main
focus. But because in the business I fell into a lot of flips, people just called me up and said, Hey
Steve, I know you're looking for flips. I said, well, I really don't, but I'll do it if it comes along. So I
sort of fell into a lot of good deals, and of course I did them, but rehabbing has been a big part
of my business because we buy a property at a discount and I do a renovation with a big
renovation, small renovation, and all kinds of renovations all over the board. But you can, adds
so much value to a property by flooring, paint.
I've done new kitchens, bathrooms, you know, concrete walls, knocked out walls. I had some
great deals, had some not so great deals. The not so great deals you learn a lot on, but every
deal I did turned into a, a good deal, added value to a property. And every deal you do, you
learn more and more. But I also had a lot of coaching and a lot of advice. And so I, I knew what
to do. I knew the base strategy, right? So my challenge was getting good contractors and doing
that. So we're gonna talk about all these things to set you up for success in your business, get
you some good rehab properties.
Add that value. In 2015, I started actually 2014, 2015, I started doing a lot of coaching and
mentoring with real estate. So I'm actually very honored and humbled and been very blessed to
actually help other people get the real estate invested in the next level. I actually done this in
Canada, us in, in multiple different countries around the world too. So very happy to do that. I'm
gonna pass it over to our true experts on rehabbing Ron and Jean. So we'll start off with ladies
first. Over to you, Jean. All right, well thank you Steve. Thanks everybody. Um, we are so
excited and honored to be able to share our experience (···0.5s) in renovating houses.
Rehab has been just something we've had a blast doing. We also are recovering from the
corporate world broadly, as you know. And we started in 2014 and just kind of jumped into this
process and said, enough with the corporate job, we wanna get into real estate investing. Uh,
we've done renovations in multiple states, we've done big ones, we've done small ones, we've
done gut and build the house and make it twice the size.
And we've done lipstick where you just clean it up. (···0.6s) The goal always to have your piece
of real estate make more money. So to do it smart doesn't always mean doing it the way you
would want it to live in it. So you need to understand so many different pieces and we're gonna
be here to share with you guys, share the, the processes and systems that we've put into place
that have really made this, uh, just a, a great way to invest in real estate and excited to share
that with you.
And Ron's my business partner and my husband about that. Passing it off to you, I'm tying into
the corporate world. I had 34 years of that Bradley. So imagine the detox that I had to go
through. Uh, quite amazing. So in my 61 years, I've learned a lot, made a lot of mistakes and
recovered an awful lot. But this whole piece, jumping into real estate in 14, (···0.6s) both
learning, getting mentors like you talked about Steve and jumping in with both feet.
It's been an incredible learning experience. (···0.5s) We've met tremendous people. Uh, we've
learned a lot. Rehabbing is a big part of what we do, (···0.7s) but we're also in deals with money
and creative financing. We're also rent. We have Airbnb properties, we've done mobile home
parks and we've rehab mobile homes. So it's, it's amazing how rehab ties into a lot of things in
this whole real estate business. Um, you meet some very interesting people and like they say,
real estate and land and money (···0.5s) get spread pretty far.
There's a lot of topics to discuss when you can focus on real estate rehabbing. There's an awful
lot of opportunity for all of us. And if we can get people who are excited about this, to get that
first first step and get that first rehab done, I guarantee you're gonna learn an awful lot about
yourself and about the possibilities. We're very excited to be a part of that. So thank you.
(···0.9s) Awesome to have you guys doing this. Uh, we're very blessed to have people that are
way smarter than us, uh, helping us through this journey.
Uh, I know Robert Kiyosaki says, if you're the smartest person on your team, you need to get a
new team. And so it's never hard for me to find people smarter than me 'cause most everybody
is. And so just, thanks Bradley. I appreciate you shaking your head on that. That's awesome.
And so, uh, we're gonna have fun through this. Uh, there's no doubt about it. There'll be times
when all four of us, or pardon me, all five of us are on this training, uh, there'll be times when
there's just one or two of us on the training together. So just to understand, there's gonna be a
process of different people through this.
Ron and Jean are gonna be the lead trainers in this. I also wanna make sure you guys know
that there'll be mistakes. We'll, there'll be times when we flub up words. We're recording. This is
live as we record it. There may be dogs barking in the background. I may have my daughter turn
her shower on, which is just on the other side of the wall over here. You might hear that as well.
So there's always going to be those hiccups. We have technology issues as well, but we're
gonna keep recording through most all of that stuff to make sure you guys understand this is a
real experience. Uh, I encourage you guys to make sure that you rewind when you need to see
something over.
And again, over again. You have, we, we we're gonna do sections about 30 minutes or less so
that you can get small sections of this and you don't have to feel like I gotta commit three hours
of time right now. So you can break it down to whatever you want to do. But it'll probably be in
about 20 to 30 minute sections. Uh, there'll be times when we say, Hey, make sure you write
this down. There'll be other times when you really wanna listen as close. All those kinds of
things. So be in the moment, understand that this is something you can do at your own pace,
(···0.8s) watch it, rewind it, whatever you need to do.
So we're excited to teach. I hope you guys are excited to learn. We're gonna have a good time.
Whether you do or not, that's how I feel. So this all gonna be about rehabbing and more
importantly, smart rehabbing. So on the next video, what we're gonna show you guys is the
baseline because we want every class to be able to stand on its own. So a lot of the details, if
you've already done a lease option class with us, if you've already done, um, a foundations
class, a creative financing class, maybe something else, you may see some repeat on the first
10 or 15 slides, but that's okay.
'cause we wanna make sure that if this is your first class, that you've got the right foundation,
the right mindset, so that you can build up from there. So that's what's gonna happen. On the
next videos, we're gonna get into the seven rules of money market cycles and how this process
is gonna start. So we're gonna stop this video now. We'll see you guys on the next one. It's
gonna be fun. Okay? (···0.5s)
(···0.1s) Record. (···1.0s) Hey, thanks Bradley. What, uh, we have up on the screen right now is
something that I had the opportunity to learn a long time ago. It's called the Cashflow Quadrant,
and the one that I have up here on the screen right now is one that I just pulled down off the
internet. There's multiple versions of it. What I'm going to do though, is I'm gonna go to the
document camera visualizer here, and I'm gonna go through it kind of line by line in more of a, a
basic way. I know everybody learns in a different way. You're gonna see lots of PowerPoint
through this. You're gonna see Ron and Gene doing videos and doing all kinds of stuff.
I like to use the visualizer because that's just how I learn best. So we know we have multiple
different learning styles on this. So we're gonna go, uh, if you guys could let me share screen,
uh, Ron or Jean, just stop sharing your screen and I'll share mine. And you're gonna see how
we go back and forth with technology here. So you should be able to see a pair of glasses on
the screen right now. Is that what we can see? Awesome. Very good. (···0.7s) So what we're
gonna do is take that, that, uh, slide that was up there. We're gonna put it into a very basic cash
flow quadrant.
(···0.6s) Now, as we said earlier, we think you guys should have a piece of paper and a pen
ready to go, a notebook ready to go because it will learn, you'll learn a lot more if you get
involved in the training. The more senses you use, the more you're gonna remember. So I'll go
through what this, these mean for those of you guys that have never read anything by Robert
Kiyosaki. But I would also tell you, for those of you had that haven't had a chance to read any
books from Robert Kiyosaki, definitely recommend it. Rich Dadd Poor Dad is his most famous
one.
Uh, he talks about this particular, this diagram called the Cash Flow Quadrant in every book that
he does. So I recommend that you read anything You Can by Robert Ki Kiyosaki. I had the
opportunity back in 2007 to actually get mentored by him to go out and teach these types of
trainings all around the world. And Robert Kiyosaki, I know this is where I learned it, he doesn't
use PowerPoint, uh, for many different reasons, but one of the reasons he doesn't use
PowerPoint is because it, you know, you never know when technology's gonna break down.
So whether he's talking in front of 15 people or 50,000 people and he's done both, he will
actually get a a a a a, um, a, an easel and write these out on it. And there's a very specific
reason he does it. Now, the Cashflow Quadrant always has a left side (···1.5s) and the
Cashflow Quadrant always has a right side, (···0.7s) a left side, and a right side. Now, you'll
always denote that the left side is always represented in red.
The right side is always represented in green. You may not be able to see it on the ink colors
that I have here, but I'll keep my pins up here to keep 'em that way. There's a very specific
reason we do that. If you've ever studied sales, if you've ever studied, uh, negotiations or in this
instance something called N L P Neurolinguistic Programming, (···0.8s) these colors have a
very (···0.8s) important meeting In our mindset because we, most of us, (···0.5s) wherever
you're watching this training doesn't matter in most countries.
Red means stop, green means go. And we denote these things in our life. If we see something
that's red, we tend to want to have that mentality of stop green generally means go or money if
you will. So the left side and the right side in everything that we do. Now, some of you guys
might be wondering why we're talking about this. First of all, this is a foundation piece in
everything that you need to learn, whether you're doing rehabbing, lease option, creative
financing, you'll understand where we're going with this because we wanna show you guys how
to create a business in this case out of rehabbing.

So if we look at the left side of the quadrant, the E stands for employee. And what do
employees generally do? Employees, what they do is they trade time for money. (···1.0s) You
heard both Bradley (···1.0s) and Ron talking about trading time for money. Now, they didn't say
that, did they?
They both said they worked in corporate America, the corporate world. And it doesn't matter
what your job is in the corporate world, you put in X amount of time and they pay you for it. And
some people are paid hourly, some people are paid on a salary. For those of you guys that have
ever been paid on a salary, you know that you make less per hour generally on a salary than
you do hourly because with hourly, generally you get overtime, things like that. With a salary,
you're debt generally going to have to work more hours and you have a set amount that you're
going to get paid.
So what do people a lot of times do is they gravitate to the S quadrant that stands for selfemployed
people. Now, I know some of you guys are probably thinking that this is a bad thing.
None of these are bad. This is where 95% of the people live is on this left side of the quadrant.
Self-employed people. Now I thought it was funny when Ron was making the comment about
having to detox for 30 after 30 some years of working in corporate America.
Well, the interesting thing about it is, I'm a recovering s (···0.7s) I'm a recovering SS because
what do S'S do? They start most of their sentences with the word I, I gotta do this, I gotta do
that. My dad was an S I became an ss. Now be careful how you say that. It may sound different
in some languages. And so what does that mean? My dad would come home from work and
what would my dad say? And I'll bet everybody watching this recording will be able to finish my
sentence before I do. My dad would come home from work and and he'd say these exact words.
He'd say, if I want things done right, I've gotta do them. So y'all are saying myself because y'all
thought the same thing. That's what our parents taught us. If they were an ss, what did our
parents teach us? If they were E or you hate your job kind of thing, but you gotta do it 'cause
that's how we pay the bills. So this is where 95% of the people live is on this left side of the
quadrant. Now 95% of those people are employed by the 5% that live over here. Now I know
Bradley said this, Steve said this as well, Ron and Gene will definitely tell you this as well.
This is not about getting rich quick, but what it's about is understanding is how do we build a
business so that we can use other people's time, other people's uh resources, other people's
credit, other people's money. We're gonna talk about all those things as we go through this
process. If you watched any of the other trainings that we've done, you've seen this before. But I
want you guys to see it over and over again until you get it ingrained in your mind because this
is the toughest stuff we need to see.
And you're gonna see real quickly here why it's really tough (···0.7s) to do this business at a
higher level. (···0.7s) You guys all have seen the TV shows like flip this house and flip your
house and flip my house. And everybody thinks you can get a rehab done in one hour just like
you do it on tv. That ain't happening ladies and gentlemen, I don't care who you are. (···1.0s) I
guarantee that this is gonna be a business. If you do it the right D the right way, I guarantee it's
gonna become another job for you if you do it the wrong way.
And that's the difference. We wanna create the difference between what's a B business and an
SS business. So what's the difference between a B and an ss? Maybe I better flip that around.
What's the difference between an SS and A B (···0.7s) A B? Business owner can basically walk
away from their business and their business is still in good shape, (···0.7s) their business is still
in good shape. They have things that an SS business owner has. An SS business owner. If they
walk away from their business, their business goes down exponentially. Quickly, quickly. So
what is an SS business owner?
They basically own (···0.8s) a job. (···1.1s) They own a job. A B business owner has two things.
And these two things are so important to understand. They have systems in place, (···1.2s) they
have systems and they have probably what I think is the most important thing is trust. (···2.2s)
Now, I guarantee (···0.6s) that when you're doing a renovation, you may take more time If you
did it yourself, you may take more time, more, more um, detail than if you hire a painter to go do
the work for you.
(···0.6s) But how many houses can you really have time to paint? Especially if you already have
a full-time job, especially if you wanna do this as a business. So what you have to do, you have
to put systems in place and more importantly, you have to trust those systems. If you have
systems and you have trust, you're gonna be okay. And so what does an I stand for? And I
stand for? Basically an investor or your money is working for you.
(···1.0s) I know I heard Jean talking about this on her introduction, where they actually do some
money lending where their money is working for them. (···0.7s) The harder your money works,
the more money you're gonna make. Now this is where it gets to be so hard to do because in
the real world, on this left side of the quadrant, 95% of the people live over here. (···1.2s) 5%
live on this side, 95% live over here, 5% live over here.
What we find is a vast difference in mindset. I know when I got trained by Kiyosaki, he always
made the comment, the difference between being wealthy and middle class difference between
having money and being poor is about the seven inches between your ears. (···0.8s) If you can
get that going in the right direction, you can do anything that you want. (···0.7s) And we're
gonna show you how we do this in multiple different ways. But we're gonna show you first of all,
we why it is so tough to get out of the rat race because this is where the people that are working
all the time live, this is where the people that employ them live, (···0.7s) it's hard to get outta
there because everybody you talk to is on the left side of the quadrant.
95% of the people live over there. This side, there is a lot more negativity. (···0.8s) Negativity. I
need to spell check in my sharpie negativity (···0.5s) on this side, it's a lot more positive.
(···0.6s) I know some of you guys are thinking, well of course it's positive because they're
making more money over here.
Well, if I was teaching a live class, I'd say turn to the person beside you and say, duh, don't you
wanna be on the side where you're actually making a little more money? Don't you wanna be on
the side where you've got systems in place? Don't you wanna be on the side where money's
working for you? (···0.7s) Left side more negative, right side more positive. Left side is all about
the word I, I gotta do this, I gotta do that right side is all about putting teams in place to do it.
Now, I don't care what sports you like, I don't care what sports you like. I know Ron's from
Michigan and at his age he's a hockey fan. He told me I'm pretty confident Wayne Gretzky was
one of the best players that he ever would see play, whether it be on TV or in person. Would
that be a fair statement, Ron? I'm sure a hundred percent. Yeah, exactly. And so think about
this. If you talk about today's athletes and I and I live in Kansas City. So right now Patrick
Mahomes is the, (···0.5s) he's the stud out there in the N F L.
Tom Brady's, the old, the old store, the the old school. And now to Patrick Mahomes is the, is
the best of the best. Here's the point I wanna make. I don't care if you're Michael Jordan, Wayne
Gretz, Wayne Gretzky, Tom Brady, LeBron James, doesn't matter you, you can name the sport
you want. (···0.8s) If they went out there by themselves and tried to win against a a team of five
on basketball or 11 in football, they would get killed. (···0.8s) No matter how good one person is,
they're not gonna be as good as the collective of the team. And so always remember, always
remember we want to create teams of people.
I guarantee Ron and Gene are gonna show you how to create teams of people to do this rehab
business that we're gonna talk about smart rehabs. It's not about you trying to figure out how I
can do it for the cheapest amount. It's about making sure the numbers work so that you can hire
teams to do the work for you. Left side versus right side. Left side is all about a scarcity
mentality. (···0.6s) Oh, there's not enough, there's not enough. Right side is all about
abundance.
(···2.0s) I'll never forget my mentor said to me, (···1.5s) he said, PIP, go up in an airplane. Get
30,000 feet off the ground. If you're working in the metric system, that's 10,000 meters,
something like that, go over a populated area on a clear day, put your thumb on the window.
Don't put it outside the window, Mr. Hippel, because you will die. Put it on the window. However
many properties you cover from 30,000 feet up, 10,000 meters with your thumb. That's all the
properties you'll ever need to create your own financial freedom.
(···0.6s) Scarcity versus abundant left side realizes there's very little out there, right side realizes
there's very much out there. My favorite part of the left side, I shouldn't say my favorite, but the
toughest group of people are this skeptical people. (···0.7s) You're either gonna be skeptical or
you're gonna be successful, (···0.8s) but you're not gonna do both. (···1.0s) You're gonna be
skeptical or you're gonna be successful because here's what happens. What do skeptical
people do? They spend all their effort, time, and energy trying to figure out how it won't work.
Whereas people on the right spend all their effort, time and energy trying to figure out how it will
work. These people focus on problems. These people focus on solving problems. Big difference
between the left side and the right side. Just with that one simple thing, left side versus right
side. This comes right from the Robert Kiyosaki school on the left side. He says, people say
always use this term 'cause it's an excuse. (···1.1s) I can't afford it. They say it all the time.
Whereas people on the left say, how (···1.5s) can I afford it?
(···2.9s) How can I afford it? (···1.0s) One is a statement, one is a question. If you ask yourself a
question, what you have to do is you have to solve problems. (···0.7s) If you give yourself a
statement, you can stop right there and be done. (···1.1s) Winner's mentality, quitter's mentality.
I know some of the guys are thinking, well, you're being really mean to people on the left.
No, I'm saying this is why it's really hard to get outta the rat race. Because when you get into the
world of real estate, think about this for just a moment. I'm not gonna spend a lot of time on this,
but I want you to think about it. (···0.7s) Which side of the quadrant are most of your realtors
on? And I'm not knocking realtors at all. We need 'em in our business guarantee. Ron and Gene
are gonna talk about power team. We need 'em. (···0.5s) Which side of the quadrant are they
on most of the time? Left side. (···0.5s) You need mortgage brokers and bankers to do the
business for you or help you get money to do the business for you. Which side of the quadrant
are they on?
Either the E or the S category. You could talk to the president of Bank of America. You could
talk to the president of Chase Bank. TD Bank, doesn't matter what bank you talk to. If you talk to
the C E O, they're just a high paid employee. They're not business owners. They're just
employees. Most mortgage brokers on the SS category. Yeah. How about if you talk to anybody
that's a contractor. So painters, plumbers, electricians, (···0.5s) carpenters, most of them are
gonna be on the left side of the quadrant. How about insurance people?
How about insurance? People think about that. How about appraisers, inspectors? Which side
of the quadrant are most of them on? Some of you guys are now starting to think. Hopefully
(···0.6s) you should open your eyes right now and go, I can see why most everybody tells me
I'm crazy to do this business because everybody you think about's on the left side of the pro of
the quadrant. Take this, check this out. This is huge. (···0.9s) Think about this. When you go to
make a big financial decision in life, you're going to buy a big property. You're going to do a
rehab. Who do you go and talk to?
You talk to your family, your friends, your spouse, your significant other, (···0.6s) and you ask
them what their opinion is. Now, I'm not very bright, but which side of the quadrant are most of
your family and friends on? They're on the left side of the quadrant. Think about that. And
there's nothing wrong with that. You can still love 'em to death. You can still make sure that
they, they're taken care of each and every day. And more importantly, it's your responsibility to
do so. That's why we have to take responsibility, be on the right side of the quadrant because
we need to take care of the people that are on the left side of the quadrant.
We need to provide jobs, (···0.5s) we need to provide income for them. 'cause that's how they
get paid. (···0.6s) So don't ever for once think being on the right side is better, more ethical,
(···0.5s) anything like that. (···0.7s) Just understand. Both sides need, need each other because
people on the left, people on their left, they use their own (···0.6s) money to do deals. People on
the left use their own credit to do deals.
(···1.1s) People on the left use their own time. (···2.1s) And what we've been showing you
throughout our series of trainings, and I guarantee you're gonna see this in rehab just as well,
we wanna learn how to use O P M other people's money. We wanna learn how to use other
people's credit. And I think more importantly for rehab, we want a year learn how to use other
people's time. (···0.8s) You don't have enough time in the day to rehab every property. (···0.8s)
We want you to run your life like a business.
So it's always your call. Do you want to be all left or do you want to be all right? In fact, if I was
standing in front of a live class right now, I'd say turn another person beside you and say you're
gonna be all right. 'cause that's really what it comes down to. You're gonna be all right as long
as you create teams, as long as you're positive, you realize that you're focusing on how to be
successful. (···0.8s) Other people's money, other people's credit, other people's time. So what
I'm going to do right now is (···0.6s) I know there are some (···0.6s) seven rules, and I call them
seven rules of money earlier.
And I apologize. There's seven rules of investing. (···0.5s) I get things mixed up in my head,
you're gonna figure out pretty quickly. I'm not the smartest guy on any team. And that's why I
know I've been successful is because I always have better people around me that are pulling
me up instead of pulling me down. Never forget you want to put your hand up for help. You don't
wanna put your hand down unless you want to help somebody else out, people around. You're
gonna drag you down. People above, you're gonna pull you up, always be pulling the other
people up, but realize you need people pulling you up to get better.
So while I'm got my visualizer out here, I'm gonna quickly go through the seven rules of
investing. Steve, is it okay if I do the seven rules? (···1.2s) Absolutely. Okay. I love to. I I, once
they give me the microphone, I generally can't stop. So seven rules of investing. And it doesn't
matter if you're doing a big, big property, if you're doing a small mobile home, doesn't matter.
These seven rules of investing are always gonna be there.
And you're gonna see in rehab, they're part of every deal that we do. Rule number one is to
basically make money in the buy. Make money in the buy, which means buy at a discount. Buy
at a discount as often as you possibly can. (···0.5s) I was teaching this class one time in
Singapore and this guy yelled out, make money in Dubai. I said, sure, you can make money
anywhere you want. Doesn't matter to me where you wanna make money. The most important
thing though is making money in the buy buy at a discount Rule number two, and this is really
where rehab comes into is add (···0.6s) value.
We wanna add value on every property that we do. Now, some of you guys are gonna really
see that with rehabbing, it's easy to see where the add value comes into. But I know I heard
Steve starts to talk about this in his introduction. We may, as Bradley likes to call it, stack
strategies on top of one another. We may be teaching your rehab in this, in this, in this training.
But you may rehab the property and I guarantee you're gonna hear Ron and Gene say this is,
then you may use it as a rental property. After that you may refinance it, pull your capital out and
then keep it as a rental property. You may renovate it and put it into a lease option. You may
renovate it and do it as seller financing. Deal with it. So what you can do is you can take just
one aspect of this, which is rehabbing and utilize that in multiple strategies as you move along.
So rule number two is add value. Rule number two is add value.
Rule number three is basically make offers. (···1.1s) If you're not making offers, you're not
making money. So we can also say this and I'm fine with this, (···0.8s) or you can do more
marketing. (···0.6s) I don't care which way you do it. My my, my thought would be to do both
(···0.8s) is more marketing and make offers. I know when my mentor, uh, was talking with me,
he said, PIP, you gotta make offers or you gotta do marketing. But if you really wanna be
successful, you're doing both (···0.5s) constantly making offers.
Now, when we make offers, when we make offers, when we talked about this in other, (···0.6s)
in other co, in other classes, you always wanna have exits in your contract. I guarantee when
Ron and Jean start to talk about this, one of the exits we're gonna have on our property is to
have An inspection done on it. We're gonna go in and look at the numbers to see if we renovate
it and it's gonna cost us X amount of dollars. Does that make sense? Versus what we, what?
What we what, what we're gonna pay for it versus what our renovation costs are versus the AF
repair value.
And they're gonna hit all this stuff 15 different ways to Sunday because that is so important of
everything we have to do here. So we've always gotta have exits. Rule number five, be
embarrassed. (···0.8s) If you're not embarrassed by the offer, you're welcome. If you're not
embarrassed by the offer you're making, you're making your offer too high and you thought
there wouldn't be dogs barking in the back, it's all good because this is real world.
Okay? Not an issue. I just bumped my elbow on the desk as well. So things happen. So make
sure you guys understand. We wanna be embarrassed. You're not embarrassed by the offer
you're making. You're making your offer too high. (···0.9s) Rule number six, very important rule.
Be legal. I know people always ask me and say, PIP, shouldn't that be rule number one? Well,
when I sat in a class like this multiple years ago, I was given six rules and that was the last rule.
So, which it makes sense (···0.7s) that it was the last rule.
I've added a rule since then. So it's kind of got lost in there. But don't ever lose fact or don't ever
lose track of the fact that we gotta be legal in everything that we do. (···0.5s) Ron and Jean are
not gonna teach you guys how to cut corners so you can get around inspections or to do this or
do that so that you can make sure that you get into this deal or that deal. No, everything we do
is always gonna be legal. Never want to cut a corner on that. We always wanna make sure
we're doing it right. Which brings us to rule number seven. Have integrity. (···1.4s) I learned this
one from my mom.
(···0.6s) Yeah, almost like a Forest Gump. Yeah. (···0.8s) The point I wanna make is this, you
always want have integrity. That means what my mom would always say is do the right thing
even when nobody's looking. (···0.5s) So we're always gonna do these seven rules and
everything that we do, no matter whether we're buying a $30,000 mobile home or we're gonna
be buying a $30 million commercial property. So on the next video, before we even get into any
more of the rehab, we're gonna talk about market cycles because that truly determines when
you should buy, where you should buy and types of property you should buy in those cycles.
So we'll see you guys on the next video. If. (···0.8s)
(···2.3s) Welcome back. (···0.7s) We, uh, last time finished up the assessment walkthrough for
the home on Alfredo, and we're gonna do a quick reminder of what that home looked like. And
then Ron is gonna take us through his actual assessment of the property, uh, line by line so that
you can compare your own assessment of the property with his (···0.7s) and hopefully find out,
what's your term that they did? Absolutely amazing.
Oh, they crushed it. Oh, they crushed it. (···1.0s) We wanna see that. You crushed it. Alright.
Just as a reminder, (···0.9s) you had pulled out an assessment walkthrough to complete,
(···0.8s) and this is the property that we did the walkthrough on with photographs. (···0.7s) We
had taken a look at the exterior of the property, walking around the outside, looking at the
landscaping, looking at the roof, looking at the lighting, (···0.7s) checking out the backyard, the
concrete, and the condition of it.
(···1.2s) Also looking at the view and any plants, (···1.0s) the air conditioning (···0.6s) and the
power lines. (···1.1s) Part of the, some (···1.1s) people love the power lines, they do. This is like
power view cottage. Yes. They get their energy that way. (···1.8s) We looked at the interior and
noticed the floors, the vaulted ceilings, the dated fans and lighting, (···1.7s) the interesting
covering on the sliding glass doors, but noted that the doors worked.
(···1.5s) Also, uh, a (···0.8s) view of the alley kitchen and the entranceway to the home. (···0.8s)
Some shots of the dated kitchen, (···1.1s) the electric stove, (···0.7s) the dated appliances in
Manila and white (···2.2s) countertops, the master bedroom in a green color.
(···1.9s) The master bathroom, again, things were taking note of our lighting, vanities, sinks,
toilets, things that'll need to be replaced and updated (···1.0s) color on the walls in the guest
bedroom, (···2.0s) the guest bathroom and (···1.2s) fixtures, fans and hardware on doors.
(···0.9s) And finally the garage that had a washer and dryer and, uh, a finished garage floor.
(···0.8s) So that's what we finished up. And now we wanna walk through, uh, Ron's findings on
his assessment sheet and see how you did on your own. (···0.6s) All right. I'm gonna pull that
right up. (···0.8s) And Ron, (···0.8s) let's start (···0.7s) just by, um, calculating that number,
which I know you already did. Yeah. And making a determination if this house is a lipstick, if it's
a standard, or if it's an upgrade in terms of renovation.
And what did you come up with? Uh, similar to looking at the pictures that were shared on, on
the m l s and on Zillow, (···1.1s) we had thought that the budget would be more of a standard
upgrade as far as the rehab budget, (···0.8s) which is that number between 20 and say $25 a
square foot. (···0.8s) And after walking through the house, taking pictures and doing a little more
detail, um, pretty confident now that it would use a standard, we'd use a standard upgrade, um,
and turn the house pretty quickly.
I think that would be the right thing to do, looking at the comps. All right. Awesome. On the
sheet, do you wanna show them just where to, uh, make sure that that would've been filled in?
Yeah, exactly. We try and put little cheat sheets down here for us. (···0.6s) And you guys have
the same thing. It'll probably be similar in your marketplace, but again, the house is, (···0.9s) the
house is 1,116 square foot. (···0.9s) And if we're gonna use a budget to rehab it of $20 a square
foot (···1.1s) that math came out to, (···0.6s) just so I don't give you the wrong number, 1,116
times $20, $22,320.
We like to pad that just a little with the oops budget, which is just exactly that. Oops. I made a
mistake. Another, Another 10%. (···2.0s) So multiplying that and adding an additional 10% that
we hope we don't need, we actually hope we save 10%.
But this is just a little padding. So (···3.9s) this is, um, rehab with standard (···1.9s) And that's
what we're gonna build this property off of. This is that back of the envelope approach to coming
up with a budget. And it's just to give us an idea for a starting point as we look to calculate the
numbers on what we would offer on the house.
Now we're gonna go through the actual list from the assessment walkthrough to say what
justifies (···0.6s) that this renovation would actually be a standard. Yeah. (···0.5s) So if we go
through the list, (···0.8s) the first thing is, does the house need a new roof? (···2.1s) You do a
couple laps around the house to, to look at the roof and to look at the side and everything
around the house. And (···0.9s) we saw it looked like a, it looked like a new roof. It looked like it
was in great shape.
(···0.7s) And after we did the walk, the walkthrough, and it's pretty easy to go back and check in
the county building records and permit records. And it was pretty easy to see that the house Did
have, in fact a very new roof, very New roof. And they did the right thing. Obviously they pulled
the permit and had it inspected and approved and everything else. That was last Year. And
that's what we checked. We checked to see if they had pulled a permit and the permit let us
know that they pulled the roofing permit. They actually let us know how much they paid for the
roof, and they'll list the company that pulled the permit.
So it gives you a lot of information at, at just a quick glance to confirm that it's done right?
Correct. Which will have other effects we'll talk about regarding insurance and things of that
nature. But yeah, so the roof, roof is in great shape. Number two, does the house need exterior
paint (···1.9s) down in Florida? We get a lot of, the answer is no. (···0.6s) It needs what we think
is just power washing. What I know is just power washing and I put lamppost replaced. You saw
when you first walked up to the house.
(···1.0s) Lamppost is kind of on an angle and it looks like it used some fresh paint and a new
light on top. And obviously the actual address number, uh, on a flag there. (···0.6s) So it does
need to be painted, but the outside would need some power washing. Uh, number three, does
the house need to be power washed? Yes. (···0.5s) The front of the, also the front, the sides
and the back of the house in desperate need of it. And that's typical in our marketplace down
here where it's warm a lot, sunny, a lot, and a lot of water.
A lot of rain. It'll rain almost every day for about 40 minutes. (···0.8s) And that creates a lot of
green (···1.0s)Growing stuff. Yeah, green mold. Uh, but with a little power washing, it looks in
great shape. And, uh, that would, that would add an awful lot. Uh, number four, do the windows
need to be replaced? The windows are in good shape. Get familiar with windows 'cause they
can sneak up on you regarding costs. How do you know the windows are in good shape? What
do we do? We walk around and open 'em up and you look to see if they're a single pane.
When, when the villages, and a lot of our houses, when they were first put up, they had single
panel windows, single pane windows. (···0.7s) And since the last 20 years, they keep updating
for energy efficiency and the low E windows. Now our two, uh, our two glasses, if you will, with
gas in between, uh, for energy efficiency. And you can see when there's been a leak, if there's
been any damage, there'll be a little fog that appears in the glass when you're looking out the
window and you'll scrub and scrub and scrub and it won't come off. It's 'cause there's gas been
leaked. And the air's got, I was gonna say, you seem a little foggy right now, (···1.1s)So that's a
good indication.
But the point is, take pictures of the windows so you can count and have a good count of how
many you have. And are they, you know, Is there any, is there any problem with them? Do you
have screens that need to re be replaced or windows Cracked? Are they single? Are they
doubles? Are they triples? Are they bay windows? 'cause they'll be two or $300 a window to
install properly with a permit if it's on the outside. So windows are in good shape. The sliding
doors need to be replaced. They have two sliding doors, one on the side to the sidewalk and
patio to the sidewalk, walkway and patio, and one to the back.
Uh, lanai, there's Actually a third bedroom. It might, And the master bedroom. Master bedroom,
there's one in the bedroom that you saw the pictures of. And the one out of the kitchen to the
side of the house (···0.7s) looked, (···1.0s) looked horrible, looked like it was, it looked, had a
fog. Exactly right. And that's by design. A lot of, there's a lot of things you can buy in Florida to
put over your windows to help block some of the sunshine coming in. (···0.7s) And (···0.8s)
there's a variety of different items you can buy, but they're, they peel off pretty easily.
That one's in pretty rough shape (···0.6s) and there's other alternatives to use. But if you pull
that off, clean off the window, it'll look like new. It'll look like new. And by the time you stage
outside, you know, power wash the side patio and put a nice table and some color out there, it'll
look great. So (···0.5s) no need to replace this, remove the film. Number seven, does the
foundation need repair? The foundation was in good shape. (···0.8s) Again, that's a big issue for
everybody around the country to look at the foundation. 'cause that can be very costly.
Some of the indicators on that, obviously not on this property, but if you are in an area where
you have a chimney on the house and you can see that the chimney's pulled away from the
house or cracked, that may be an indication of foundation stuff when you're walking through the
house. Yeah. If the floors are drastically uneven, uh, there are, there are little subtle things that
you can find in some, not so subtle. Some people get really funny. They bring a golf ball in or
rub the ball and they'll, they'll set it in the center house, center part of the room of the house and
see where it goes.
And watch where it rolls. 'cause inevitably it'll roll. And we had a house a couple, I don't know,
last year. The whole foundation need to be done. The only thing that was solid was the big
beam running on the center of the house. But everything else was off. Um, so you learn pretty
quickly to take that golf ball to golf to pay attention and budget accordingly and price
accordingly. And you buy foundation was in good shape. Number eight, does the garage need
repair? The garage was in good shape. The floor needs to be clean. Power wash probably. And
the walls need to be painted just like we're gonna do on the inside of the house.
So that'll come out really good. Uh, number eight or number nine. Does the yard need to be
cleaned up? (···1.3s) I put, um, cleaned up and green. Um, green life added. And, and it's on
the next one on the landscaping too. Does the yard need landscaping? Yes. Could use some
grasses and color. (···0.8s) Florida. We've got several different kinds of grasses that you put in
the yard. You'll see 'em on golf courses and all over the place because they're very, they, they,
they're durable.
They last for all kinds of wind and rain and temperature chains. They're fine. They grow with
very little bit, very little water. And they add a lot of texture with the wind blow and stuff. So
they're really cool. Low maintenance. And they add a lot of life to a house. So wherever you live,
you wanna find the vegetation right. That's gonna be, uh, a sustainable in the climate that you're
in. Yep. And that's affordable. Again, they're, they're, they're less expensive options to add.
Wow. Factor as you're walking up and walking around the house, it adds a lot.
Uh, does the yard need landscape? S went over that. Number 11. Does the driveway and
sidewalk need repair? Not repair, just power washing. Again, that solves a lot of problem. If
you've got a power washer. They're great tools in most, most cities, (···0.6s) I will tell you that,
particularly in Florida and probably Arizona and Vegas and a few other places, it helps clean up
a lot. Uh, number 12. Uh, how about the heating and, uh, the air conditioning? Um, H V A C, uh,
it's, (···0.7s) it is in good shape right now.
And those are big ones in all of our states, particularly in warm states that get used a lot for the
air conditioner. Uh, but that one's in good shape. All can be checked with the codes and, and,
uh, the date, the manufacturer date and, um, install. We're, we're not, we're not expecting. We'll
need to replace that. And that'll come up in a home inspection, right. That we'll do after, uh, after
securing the property. Does. Number 13, does the electric need to be updated?
The electric was in good shape. The boxes in the garage, we did not take a picture of that.
Normally we would and send it to the contractor or a place with our budget to make sure it's
getting the right juice to the house. That it's not a dated house with whole box, but it in good
shape. It was in great shape, (···1.2s) meaning it had the right number of power and open
breakers and everything else to add if we needed. But it had enough juice coming into the
house to handle everything that it needed to do. Uh, number 14, does the house need to be
cleaned out? (···1.0s) No.
That's where you would put, if you need, if you had a hoarder or if you had a complete gut job
and everything was coming out, you'd need dumpsters or your dumpster or dumpsters and
budget accordingly. And when you put 'em out there so the neighbors and everybody else in the
street doesn't use your dumpster as their clean out. But no, that is fine. Some flooring's gonna
come out, some of the vanities, but that can be managed. (···0.7s) And, uh, the house was in
good shape as far as not having clutter and all, a bunch of other stuff left in the house. Uh,
number 15, does the house need interior paint?
Absolutely, yes. You'll have a system like we do where you get very comfortable with what
works in your marketplace for color and design (···0.7s) to match flooring and manatees and
countertops. And it'll be, for us, it's a Sherwin Williams. We've got three different color codes
that we use for walls. And whether it's mat or whether It's look at you doing interior design. No,
no, I'm just saying that the walls, the ceiling and the trim all have unique codes for us that we
use. And the painters all all know it. And we can get through estimates and, and job (···0.7s) the
scope of work very easily on budgets.
Uh, number 15, does the house need flooring? Yes. All that would be torn up and put (···0.7s)
here. We use a lot in Florida where we are, we are adamant about, uh, luxury vinyl planks.
'cause it's, (···0.9s) it's easy. It's the trend in a lot of the markets right now. I don't like luxury
vinyl. Uh, I'm from Michigan. I love hardwood floors. New Jersey, we had hardwood floors. I love
that. But here it, it, it's tough to have hardwood floors and they've made such improvements on
luxury, vinyl and budget.
And uh, we can get 'em in and out pretty quickly. So we've got a system, we've got a color
design that we use to match the walls. (···0.7s) Walls. So we will have new floors in. (···0.9s) I
don't know where the heck I am. All right. Uh, number 17, does the kitchen need repair? Um,
yes. (···0.7s) I've got update counters, sink and faucet. All important, uh, for looks and appeal
and to have a nice wholesaler, uh, that you can go to and pick out your granite tops and an
installer to have a relationship with them Wholesaler.
Not to be confused with a wholesaler who wholesales properties. You're talking about whole?
No, we go, we go to a marble and granite place and get very familiar with what the price and
cost and your options are and how good a quality they have and build a relationship. But yes,
we'll be, we'll be redoing the kitchen to add wow. Factor in there. Uh, number 18, does the
kitchen need new cabinets? No, that is an area that we can, we can work with. So the tops need
to be replaced. We'll, we'd replace the hardware with brushed nickel.
Um, probably that's what goes in most of our houses. But just the hardware, not the cabinet. So
that probably saves 15,000 right there. (···0.6s) Does the kitchen need appliances? Yes,
(···0.7s) all of them. And the packages that Jean will work with, I'll let you speak on that. But
she's incredible at building relationships with the buyers in these box stores and buys packages
at a time, complete packages from multiple houses and knows what's coming in and what's
coming out and where the deals are and, (···0.6s) and (···1.1s) builds relationships.
Trust me, you'll get there and it's so important. And it doesn't have to be stainless as everything
else you wanna do, what your market is calling for and what grade of package you're doing. So
if we were gonna renovate this as a lipstick for rental, we probably wouldn't do stainless unless
there was a great deal and stainless was comparable in cost. 'cause stainless will look nicer, but
we wouldn't wanna spend that extra money on It.
And frankly, if I had my way, we'd be back to the white appliances that you couldn't see
fingerprints on. They worked great. They were more efficient and they cost better. But whenever
we started going into all the, the stainless, you know, it's like when you've gotta clean like, like
rental property, anytime you gotta clean that stuff, it's extra work. 'cause it shows everything in
dings, the dings and scratches and everything else. But it's what the people want when they're
buying their houses right now. Yeah. And whatever the next phase is, figure that one out. But
right now in our area it's stainless steel. Um, let's see, number 20.

Do the bathrooms need updating? Yes. Just like the kitchens are the first place you wanna have
a Wow. 'cause that's where they go to (···0.6s) the master and the bathrooms are the second
and third place period. So make sure that those are rockstar and have, wow. (···0.8s) So both of
the bathrooms will be updated. Not the showers, not the tub, but all the handles around that.
The vanity, the sink, the faucets, the lighting above the fan, above the, the ceiling fan, not the
spin fan. And, And we'll debate on if the vanities need to stay or go.
It may just be the countertops of the vanities. It's uh, it's true. It depends. The, the cabinet itself
was functional (···0.7s) and as we manage through the budget, we'll determine if that's a place
to save money that's worth saving money or if it's worth to spend a full new cabinet. Yeah. And
we, we replace all the toilets normally. 'cause most of 'em around here are, are a lot of 'em are
the original. They're smaller. And for us, we'd like to have chair height then extended and
grabbing feet on, on the toilet seat.
Little things. It is 150 to 200 bucks depending on your market and makes a, (···0.9s) it's a, it's an
impression. So (···0.5s) it's by design and it's more functional and you'll have better wear and
tear on something that's (···0.9s) an inefficient, a very efficient wow factor. Um, so that's about,
oh wow, the toilet. Not just the toilet, but I mean the whole thing when you walk in an efficiencies
to, to make it easier for (···0.6s) number 21, do the washer and dryer need to be replaced? Not
here. (···0.6s) They just need to be cleaned up a little bit.
They're in fine shape. Uh, does the porch number 22, does the porch or screen need replaced
or repaired? Yes. The flooring, I don't know what the flooring was made out of. In the lanai in
Lanais and Florida are a big deal. People like to spend time out there. They're usually seasonal.
Um, the, I don't know what that floor is, so I gotta have a contractor look at it. But we didn't
budget to replace or repair it 'cause there were two holes in it. So it's clearly not a concrete, it's
some kind of a, uh, Has like a cover on it would actually, would've been nice to provide you with
a photo of the floor, but it wouldn't have captured.
You had to walk on it and feel it. And there was a feeling when we walked on it that said
something needs fixing here. And two spots have the whole hold the size of, uh, you know, a
couple of quarters. But clearly that needs to be looked at and fixed. And the screen, the
screen's done here, take a beating with the sun and the weather and the wind. (···0.8s) It's
pretty efficient to replace and make them current with the, with the dark black on 'em and their
see-through. But they, they hide a lot of stuff and get 'em current. So that's, that would be a
good spend for a while.
Number 22. I I, (···0.8s) I'm just gonna say I don't think the screens are a wow. (···0.6s) I think
they're a wow. And then I think because they turn, you'll notice that most of the screens turn
gray. Yeah. And they have creases in them or scratches. When you're swatting all the damn
bugs down here. Nice. You, you end up with a beating with the branches flying around from the
hurricanes. You have every, but we don't Week. But don't always agree on, on what, what's
Replace the screens. It makes a big difference, including the master and the bathroom screen
or the bedroom screens or the kitchen screen number. Which Screens are you Replacing?
Oh, just replace the damn screens number, (···0.6s) number 23. Does the house (···0.6s) need
new lighting fans, et cetera? Yes. Yes. Invest in those. And here's the deal. (···1.5s) At my
advanced stage, and it doesn't matter, lighting and housing is so important today and making
sure your walls are are rockstar people will hang stuff on the walls. There's very little lighting. So
(···0.9s) to put in (···0.5s) high hats (···0.6s) in all the rooms makes a massive difference.
I don't care what room it is. Put two to four in every room and put 'em on a dimmer switch.
You'll, (···1.2s) you'll add so much to the house. In our opinion, based on what we see with
cells, both in Jersey and all the cities that we've been in, It (···0.8s) gives you light when you are
having showings as well. Oh. So just for the photographs. And, but you, you've gotta manage
the costs as well. So you can go over the top on the high hat. You can never go over. I'll tell you
right now, you can't go over the top on the Yeah. You can put 'em in and get fans in your room,
particularly in the areas that need it.
In Florida. In Florida. So we had, uh, four fans, ceiling fans, uh, 14 to 18 (···1.0s) high hats or
the ceiling lights. And that counts multiple in the kitchen. The bedrooms in the living area, Crank
'em in the kitchen, the bedroom and the living, uh, put 'em in. And then six outdoor lights. And
the lamppost, the four lampposts needs to be straightened up a light on top and again painted
(···0.7s) and put something around it for color on the bottom. That'll be great. (···1.0s) And let's
see, number 24.
Does the house have a swimming pool? No, it does not. Um, and number 25 other ceiling, it's
popcorn. Everything was popcorn and most everybody's house to hide all the cracks and
everything else. Well that was 20 some odd years ago. So they're all cracking and they need
updating. (···0.6s) So when you walk into a house, the floor, it was a style. Yeah, it was popcorn
was a style, but it's dated. So when you look at the floors, are they updated? And you look up
above, does it have popcorn? And the two things you'll notice quickly (···0.8s) have (···0.9s) the
budgeting is simple on it.
(···0.6s) They're scraped off with a solution. If somebody painted them like we've been in a few
houses, it's gonna take a lot longer for your contractor to scrape them off and budget
accordingly. But it's worth it to put knockdown, texture or another texture up there on the ceiling.
And sometimes the walls depending on where you are. So budget accordingly. But yes, we
would consider, we would do the replace the popcorn ceiling. So that's what I would do. That's
what justifies the 22 to $24,000 for a rehab (···1.1s) budget to get it to the, (···0.7s) to what we
want the house to look like to sell.
So Now what we have to calculate (···0.8s) is, uh, we have to account for what is the after repair
value of this house (···1.3s) and then come up with what our maximum allowable offer is. Ooh.
(···0.8s) So When do you wanna do that? I wanna do that right now. Okay. All right. The after,
and I'm sure you guys do too, you wanna get this finished? We wanna have a full, uh,
assessment walkthrough worksheet completed before we finished.
So we're good on the budget, right? As far as the rehab to make it look like everything we are
good. So we have a house, the budget (···1.3s) that is 1,116 square feet. (···1.3s) And we
looked at a bunch of houses earlier (···0.8s) and came up with $206 a square foot as a con a
conservative number. Yeah. For what we would get for the house if it was finished. The way
we're talking about finishing it, do (···0.7s) you wanna do the math on that?
Yeah. Real quick. So that we can get to what the number would look like. So if we've got a
house that's 1,116 (···0.8s) times 206 (···0.6s) is the selling price, that's selling of types of
houses that we want to look like $206 (···0.7s) per square foot. So the house should be listed
somewhere around $230,000. Okay. So we'll just round that to two 30. (···4.3s) And that is the a
(···1.2s) R (···1.4s) v.
And we may actually list a little higher than that. What we're hoping to get is the two 30 Correct.
The after repair value. And (···0.7s) we've argued and explained that that's probably the most
important number for you to nail. (···0.7s) Because if you don't know what you can sell it for, if
you don't know what the market will bear, how do you know what to make an offer for? How do
you know how much to buy it for? Let alone, how do you know how much to budget to repair?
'cause the whole point is what's selling in your market. (···0.9s) Find out what's selling and if you
can get a good deal on another house, what do you have to make it look like to sell, to, to sell
like the other houses are selling for that price.
And what Do you have to buy it for and order Then what do you have to buy it for? Because if
you buy a house, rehab it and put it on the market and sell it. If somebody buys it and use any
financing at all, it's gonna have to be appraised. And they're gonna need to get comps to justify
the price that your, their client is gonna borrow the money from that you're gonna, they're gonna
put a lien against. So, and I'm gonna say I wanna make money on the deal. So the deal, and I
wanna Make money On the deal.
That's true. And I wanna make money. So if you don't nail the a r v, you're not buying, right?
And everybody I'm telling you will tell you how to buy. Right? You make the money on the buy,
you collect it on the sell. And if you'd screwed up the first two, you're, you're, you're dead
anyway. You're not Dead. All right? You just lose money. You lose money. What the heck?
Alright, so you got an a r B (···0.5s) of two 30 and we wanna figure out what the maximum
allowable offer is. Max. I was gonna write it out for, for all of our, for all of our audience,
maximum allowable offer.
So what is the offer? If I know the A R B is $230,000, the price we wanna sell the house for,
We're gonna take 70% of that. 'cause we've already learned that that's how we do this. So Mayo
is our A R v 230,000, 70%. There we go. Times 0.7 equals 1 61, 1 60. So we're already down to
1 61 and we have not yet accounted for the expenses to fix this house.
So we have 70% of our, our A R V is 1 61, And now we gotta take the expenses out, Which we
said is, can you see it? Oh, sorry. (···1.0s) 24,552. It normally rounded up at that. (···1.1s) So
we're gonna take that 1 61 and we're gonna take out the cost (···3.0s) to fix 1 36 4, 4 8. (···1.1s)
What's that number?
Hold On. (···1.7s) I can't see. Can't see it again. I'm gonna get this outta here. All right, There
You go. That is the (···1.5s) maximum (···1.9s) allowable. (···1.5s) You're getting all fancy. Now,
(···1.5s) offer Offer (···2.8s) Or (···0.8s) mayo Or (···0.8s) Mayo as all of you investors will, will
use in your Will. You start at 1 36 4, 4 8.
(···0.6s) I will not. You will not. That's the most I can do. Exactly. (···1.3s) So what would we
start at? Likely? Probably the one 30 ish. 1 31. Somewhere around there. Yeah. That's not
Thinking one 30. (···0.9s) Yeah. So How about if we finish our worksheet? (···0.7s) Okay. Fill in
the details, (···1.0s) get to the completion part. (···1.7s) So the after repaired value from that
sheet was, Uh, He's already forgotten. No, We haven't. Two 30. Two 30 and (···6.0s) multiplied
by 70% (···0.9s) got us down to 1, 1 61.
(···2.5s) Perfect. (···1.0s) And then the repair budget that we calculated 24 5 5 2. (···3.2s) And
that is, I feel a pretty conservative number. Yeah, I do too. We, We have a little flexibility in that
number. (···1.6s) And so Mayo 1 36, 4, 4 8, (···6.0s) you'll round.
Yeah. Fantastic. (···1.5s) All right. Well that gets us to completion on our very first, uh,
assessment walkthrough (···0.9s) and lets you all see, uh, oh, yeah, I'm going in and out, in and
out. There we go. Oops. (···1.3s) So from start to finish, uh, the property, all of the information
that we need in one place (···0.8s) and gives us really what we need in order to go and, and
make an offer on this house.
Then the next question would be, if we made an offer and it was accepted, (···0.5s) now what
do we do? Right? (···0.5s) We will pick up in the, uh, next session. Hope that you all learned a
whole bunch, uh, going through the process and really encourage you (···0.6s) to give a, a try
to, uh, some of the properties that you're looking at in your local market.
Hopefully you're using all of the pre-work that we've discussed at length, (···0.8s) and now you
can go out and calculate the, the maximum allowable offer on properties in your market.
(···0.8s) Till next time, we'll see ya. (···1.0s)
(···2.2s) Welcome back. (···0.8s) In this session, we are going to talk about (···0.7s) how to
build your dream team. Uh, this is such an important part of, uh, your overall real estate
investing business. (···0.8s) I think we're gonna switch to the visualizer for this 'cause we're
gonna have a list (···0.6s) in this session. I'm gonna do a quick move here. Ron. You can talk if
you want. (···1.1s) You're very quiet over there today. I'm not quiet. (···0.7s) You're quiet.
You're gonna do, are you gonna do the honors of writing for us? This is a Great business.
(···1.3s) It's tough to do it by yourself. That's true. So (···0.9s) if you're uncomfortable with
talking to people and, and trying to figure out how to get more people on your team, figure that
one out or ask a friend to help you. Mm-hmm. But you'll want to build the team. (···0.8s) It'll
make your job so much easier. You'll be able to scale your business faster and you'll make
(···0.8s) better decisions as a result. And it's a lot more fun too. It's a lot more fun. You meet
some awesome people in this business.
Um, let's get started just with, uh, kind of jotting down, okay. Who are, who are the different folks
in a sense that are gonna be on your dream team? You wanna maybe put a big header on this,
this is dream team, just, (···0.8s) or build your dream team or something like that. (···3.5s) I
think (···1.0s) what I remember when we got started, uh, the first time we were exposed to build
a dream team (···0.8s) was this sense of overwhelm that I had to go out and find all of these
people that were gonna talk about being on your team.
Yeah. And I wanna reassure you that this is, uh, a fair amount of, this is an organic process.
(···0.8s) That as you meet certain people in the business and they are a part of your team, that
that may be a natural bridge to someone else. (···1.4s) So please do not get overwhelmed as
we go through this process.
Just take it in. (···0.5s) Think about those that you may already know, or someone who may
know someone (···1.4s) and be aware of those that you'll need as a part of your team. (···1.3s)
And there are certain things you don't wanna take shortcuts on, (···0.7s) but building your
dream team, there are a couple of shortcuts and they're not shortcuts. They're places where
you, that can help you find people that you need on your team. And we'll go through those. So
(···1.0s) just know that this is a system and know that having good people surrounding yourself
with good people is very, very helpful.
How about we start with, uh, with a realtor? I think that's a great idea. A good one. (···1.4s)
Even if you have your real estate license and, and some of you, I'm sure do. Having a great
realtor is an asset to you. Uh, we work with several realtors (···0.7s) and I think the more folks
that we know in this business that understand what we're doing in the business, (···0.6s) the
more opportunities that come to us.
But we, we do have, uh, a small list of people that I would say we know, like, and trust mmhmm.
That are actively working on our behalf all of the time. Yep. (···0.8s) And then there are
others that are kind of beyond that, that, that help us reasons that you want a realtor. Uh, there,
there are several. You wanna, we will touch on a couple and then we can come back. 'cause I
think this is gonna be one of The good ones.
Know the market. They know what's happening in the market. Uh, market knowledge access to
the M l Ss (···0.7s) is huge for data and information (···1.2s) and also for leads on potential
opportunities. Yeah. They, (···0.5s) some of the first coffee we have when we moved to the
area, both areas, both villages In here, I said that some of the first coffee we had, the Coffee,
when you sit and have coffee and conversation with somebody to learn to learn more about
them, but also learn about the market you're in, (···0.9s) they'll know the streets even.
And, and literally we've had people get a napkin out and kind of draw certain areas, certain
towns and what streets (···0.7s) are, are more developed than others. And (···0.7s) really get a
perspective on from a ground floor where, where we might wanna invest and what we might
consider and where we had our blind spots to. So I think just those that know their market
(···0.8s) are very valuable to your team. Right. So you, you wanna a realtor (···0.7s) and next
you're gonna wanna start to build, uh, a, a team, uh, of, of contractors.
Yeah. You'll start with, with a contractor, but know that having just one contractor (···0.7s) is not
optimal. Because if that contractor is busy (···1.0s) and you have a project, then that's gonna
put delays, which has a financial impact. (···0.9s) And if you don't have enough work to keep
that contractor busy, they are going to have other clients. For sure.
Yeah. We'll have a section on contractors 'cause it's a really big deal (···0.7s) and there's a lot
of conversations around that to be had that we'll, In terms of how to find 'em and what to, there's
there, there is a lot of detail There. Questions that you'll wanna ask and save some headaches
as well. (···0.6s) Another, uh, home inspector (···2.1s) and a (···1.1s) question about home
inspections. Yes. We do them. Uh, meaning we have a home inspector that goes out and
inspects the properties before we are fully committed in our contract, uh, to having to buy the
property.
So we've got time built into every contract that allows for us to send someone out that that's
their area of expertise. I think a big piece of this is that we're delegate, which we had to learn.
Yeah. And, uh, many of you may have to learn it as well, is being able to let someone who's an
expert in a particular area (···0.6s) go out and do that part of the job for you. Don't try and be a
jack of all trades.
Right. Uh, don't go try to be an inspector when you're not an inspector. (···1.1s) Focus on
finding your team members and then go finding deals. Yeah. This is so true. Who (···0.6s) else?
Uh, Well, what do you think (···1.0s) Appraisers? Yes, definitely need an appraiser. Um,
(···0.7s) and again, I would say we don't always use an appraiser. There are times when we do
and times when we don't. But knowing, uh, who they are so that they're readily available for you
is important.
Uh, for us, I think really important is having an investor friendly attorney, (···0.7s) someone that
understands contract language. Ideally, your attorney (···0.7s) will invest themselves because
that means that they have a vested interest in understanding (···0.6s) the law around real estate
investing. Uh, we are fortunate where we live, uh, actually in both places, uh, when we were
living in New Jersey and here now in Florida, that we've been able to secure a, a great attorney
in both places (···0.9s) that is real estate, um, active in the world of real estate.
They'll, they'll make a difference, Uh, title company (···1.7s) depending on where you live, uh,
how you close on a property, uh, can vary in (···1.0s) some states, uh, and areas.
You're gonna use an attorney and others, you'll use a title company in some places, you know,
either. So here in Florida we can close with a title company or we can close with an attorney.
(···1.0s) And depending on what works best for us in any given circumstance, we make a
choice. Uh, our title company has been a phenomenal resource. Yeah. When we've had
questions on closing statements, processes, things are different if you're buying a mobile home
(···0.8s) than they are when you are buying a regular brick and mortar home.
(···1.0s) And there's a learning process. Like there isn't everything. But if you take a learner's
approach to all of this (···0.6s) and you're willing to ask questions, these people are willing to
invest the time to teach. And they love sharing information. We've had 'em out, we run some
investment clubs. We, we've had title company (···1.3s) employees come out and share some
of their stories and their wisdom with us. And it's, (···1.4s) it's a great experience.
Be because they've seen a lot, they Have stories And it is different buying a home versus
buying a commercial property versus buying a mobile home or even a double wide because
they're all handled differently and they all have to have, um, different procedures followed to
cover everyone's fanny and make sure everything's done properly. So, Or buying something
that has a lien on it versus buying something that someone got during probate. Uh, there are
gonna be all kinds of circumstances. Yeah. Or when you are doing your, your own deal, if
you've got owner financing involved in the deal, uh, that you want someone who's familiar with
all that language and, and how to get it done and how to make both the buyer and seller
comfortable, uh, With what's done.
Is that it? Is that everybody you need on your team? No, There's plenty more. (···0.8s) This is
where it starts to feel a little overwhelming where you're like, oh my gosh, where am I gonna find
all these people? Uh, insurance company. Ooh. (···1.2s) Again, knowledgeable and
experienced. You're in the driver's seat of your business as you find folks, you, you are
interviewing them.
If you take this business and, you know, no matter if you're doing this business as a hobby or
you're truly doing this business as a business, (···0.7s) the hope would be you're doing multiple
deals. Uh, even if that is over a longer period of time. (···0.8s) And you wanna make sure that
you're putting people on your team and in your business that are going to be strong, uh,
resources for you.
(···0.7s) And I, I think (···0.5s) that warrants interviewing them by asking them questions
(···0.7s) and making sure that they have experience and value to bring to you. Uh, some others
are gonna be things like a, a roofer. Yeah. Any specific, We have a couple of roofers (···0.9s)
that we can call on. And that might be for an inspection. It might be for a quote during that
window. Uh, when we can do inspections, Big ticket items, Ruth.
And very important we get hammered down in Florida. But no matter what part of the country
you're in, what Does that hammering look like, by the way? Is that hammering of sun (···0.7s)
From constant sunshine and heat to then wind and rain on a regular basis. Uh, having key
people on your team that know will, will get into foundations and stuff like that. But having
multiple roofers, (···0.5s) that's a big part of your investment if you have to do one. So to have
people on your team that can give you good quotes and, and reasons why and where you need
to invest, and again, Educating you as they go.
Yeah. Um, for, again, those big ticket items, you're gonna want a plumber (···0.6s) and, and
then also an electrician. (···1.3s) And those folks will be needed for, uh, whether you're putting
in a hot water heater, if (···0.8s) you need to put in a new, uh, air conditioning system, uh, work
that, you know, if we're putting in high hats and new lights and stuff, in some cases we can use
a contractor or a handyman for some of the work.
(···0.5s) But where it's something that needs to be done with a licensed contractor, we wanna
make sure that we have those folks that are experts in their area. And roofers, plumbers,
electricians, all need A roofer. Always pull a permit. Right. Do not get a guy or a gal that says
that they can do it really cheap for you, uh, without a permit. Oh, definitely do not do that.
(···0.6s) All right. Uh, there's Insurance consequences and benefits.
Oh, sure. Having things done properly. So Yeah. Kind of a side note on that with the, the roofing
stuff is that if you do have to have a new roof put on, pay the extra money to get a wind
mitigation report done, that wind mitigation es especially in the case of a property that you're
going to hold, if you are renovating, rehabbing with the intention of making it a rental, it will
impact your insurance in a positive way. It'll discount it if you've had a new roof put on and
you've had a wind mitigation report done.
Do (···0.7s) you think you've seen people (···0.7s) rehab houses and not use professionals? I
know I have. The house we're in right now, you'll, you'll see it no matter where you are. Uh,
extension cords were used up in the attic to connect some wires and out in the garage. And
(···1.0s) the things you'll come across where people kind of took it upon themselves to just get
the job done, regardless of it was done properly. We just looked at a great property. Uh, last
week actually, we made an offer on it.
We secured the offer and unfortunately we had to cancel the contract. So we did that with no
consequence to us. 'cause we had the right timeframe in order to, to do an inspection and, and
get out of the contract. But they had done a lot of crafty handy stuff and our contractor was like,
are you crazy? Don't do this. I Swear, I'm telling you just a few days ago, and if you've ever
seen the movie Christmas vacation with Chevy Chase, (···0.5s) when he is trying to wire the
house and all the plugs sticking out, that's exactly what this garage looked like.
It was, it was a, who should have taken pictures? Well, (···0.5s) and (···0.8s) again, just having
the right people on your team, our goal is to get properties under contract and then to have the
right contract so that we can go in and do the proper inspection so that we know whether or not
it's something we wanna continue to move forward with. And in that case, it, it's one of two ever
that we got under contract. Right. And then we had to say, no thank you, But the right people to
the right job to do it efficiently, the right way.
It'll save you so much time and money. Yeah, Absolutely. Who else have you got? I I definitely,
you Mentioned one before, uh, you threw a handyman out there, and that's probably a good one
to have in your team too. I absolutely agree. And, and a handyman can still be someone who is
licensed and insured and depending on the market that you are in, uh, there, there are different
levels to which someone I, I (···0.5s) guess has their, their expertise categorized.
Uh, we have some great handy handyman people. Yep. (···0.7s) And they can handle a lot of
work there. There are things that are beyond the scope of what they can and, and should do.
Maybe sometimes they could do it, but that they can't do it because (···0.6s) of how the
permitting and, and things work. But definitely having, having a handyman available, you know,
we don't talk about it enough, but even having like a, a tree service (···0.6s) would be a good
one because that, that is a professional.
(···0.5s) And we often have a case where we know we've gotta take stuff down and we need a
bit. Trees are expensive to remove, But you don't wanna, uh, avoid. So Let's add that. Okay.
Uh, Is that landscaping or tree service? Yeah, you could do both. Uh, landscape, landscape
slash tree service often. And this, this, again, is where I say don't sweat it so much now (···0.8s)
that (···0.7s) a landscaper (···0.8s) in some of the areas that we're doing work, the, the
landscape, there are so many different companies in Florida because of how the seasons work.
Uh, it's always like summer, the grass is always growing. (···1.1s) And we'll buy a house and
we'll find out from the neighbors who the local landscaper is. Yep. (···0.5s) Because if we only
need to have the grass cut a handful of times and it's easier to just have them do it, we will, we
also have our go-to people so that if it's not covered or the price isn't within our, our budget, uh,
then, then we can always call on, on the team that we have.
And some of the best things you can do efficient to, to spruce up a house is some outside
landscaping. That's (···0.6s) not too outrageous. But that's, you're Gonna bring up those Florida
grasses again, I just love the Grasses love. There's always one plant grass. All right. Uh,
lenders. Ooh. We haven't talked about money, but money is important as you think about your
dream team, (···0.8s) and actually it's one of the more important things on the list.
And lenders look and there there's just all different kinds of lenders. So should we maybe just
kind of go through a couple so that they have an idea of what we're looking for? Do you want
me to write 'em down or are we good? Uh, You could do a couple of like sub bullet points. Can
you do that maybe in a, even in a green color from money, Look at you. Yeah. Getting all fancy
(···1.8s) Lenders can be, uh, a bank, which is the first thing that most people think about.
(···1.0s) And we would encourage you to get, uh, friendly with a local bank, (···0.5s) a
community bank, um, a credit union (···0.6s) that is local in your geography. (···1.2s) A lender
could be private money (···3.2s) and that could be someone that has an I (···0.9s) r A or a 4 0 1
K or some means by which, uh, maybe they'd like to do some lending (···1.0s) and make some
more money.
'cause you happen to have a great deal to put their money in and they'll get a higher return. Uh,
lending could look like friends and family mm-hmm. That are interested in investing their money
differently. Um, oh, I forgot to mention with the bank stuff, it could be a home equity line of
credit, uh, also known as a heloc.
(···1.4s) So if you have your, you know, if you have equity in your home and you have a home
equity line of credit on your house, that might be a source of money. So in a sense, it's you or
your bank lending to you. Can (···0.7s) I add list? Yeah, absolutely. How About a hard money
lender? Hard money lenders. Everyone goes, oh, hard money lenders to expensive. But they're
really not if it's doing the deal or not doing the deal. (···0.9s) If you've accounted for the, the cost
of money, uh, hard money lenders are a great option too.
(···1.2s) We've used them. Yep. (···0.7s) Anything else? That's an obvious we're probably
missing. Life, life insurance. Yeah. Uh, if you have a policy that you can borrow against, (···1.3s)
that's a good one. (···3.8s) I'd look into it there. There's probably for the last, I dunno, eight to 10
years, (···0.6s) the (···0.8s) crowdfunding. Oh, That's a good one Too.
Between, between debt and equity, a couple of different o options. And there are some that you
need to be an accredited investor to have a million dollars to make over $200,000 a year.
Certain details like that. But crowdfunding is, there's real estate investing sites for crowdfunding
(···0.6s) that are gaining a lot of traction and have been for a few years. So the fact is, sit down
on The list, you Might as well have a roster of, 'cause you're, you're always looking for deals.
You'll always look for contractors. Trust me. And you'll always look for money to have money
turned.
(···0.6s) You didn't. And so have a, to have a list a bit what (···0.8s) I, I keep trying to talk and
you keep going. I was gonna say we need cash on there. Yep. (···0.6s) We forgot about that.
And we also forgot, um, an I r a (···0.8s) Self-directed Ira. Yeah. Self-directed i r a would be
good. And you can add your, your crowdfunding piece. So all of this is different places or
sources of money. So lenders and (···0.7s) ways that you might fund yourself.
So money, money, money you wanna access so that when you find the right deal that you can
buy and secure it. There. There's many more. We'll, we'll probably have a section on, on money
by itself. (···0.8s) It's extensive and there's reasons for that. And (···1.2s) like Jean said, even
when you people shy away from some of the, the hard money with points and, and high interest
rate, (···0.7s) it's access to the funds (···0.8s) to do multiple deals with that will, uh, will open
your eyes.
And there's seller financing. There's all kinds of things we'll get into on, on creative deals. But
(···0.5s) That's a good list. That's a good starting place. It's a good start. Um, let's also throw on
the list the a property manager. And (···0.7s) we know the intent here is that we're rehabbing,
uh, likely to flip. (···0.7s) But knowing who (···0.5s) our, (···0.7s) who the property management
companies are in the area (···0.6s) and having a relationship with one (···0.6s) wouldn't be a
bad idea, uh, for more than one reason.
One, if you decided to hold the property, you wanna know who can manage it. And two, (···0.6s)
someone who manages properties might also be a source for deals as their clientele decide that
they're tired of being a landlord and they wanna sell. And you might be the perfect buyer.
There's a whole bunch of, uh, investors that own two or three or four houses around the country
at, at different points in life, you know, are Done. They're done. Right. All right. They're done.
Uh, let's finish this up.
Maybe with an accountant. Ah, and we want an accountant also who is investor friendly. Oh,
just like the attorneys. Yes, exactly. And you'll find that, uh, there may be a couple of others that
you wanna add to your list, but this is an excellent starting, uh, point in terms of building your
dream team. (···1.8s) I'd like to take a little deeper dive into the realtor, um, world. (···0.7s) So
you get all maybe, huh?
Yeah. It's all, yeah. Excellent. It's all visible. Gosh. Can't read any of my Writing. Sometimes you
get so distracted like a kid. It's so fun. Um, maybe just circle realtor 'cause this is where we want
you to start. Ooh. (···1.0s) In the building your dream team. (···0.9s) Go find a realtor in your
local market. If you took our guidance after the last session (···0.8s) and started to do some
analysis of the market that you're interested in investing in, hopefully you'll have found out or
chosen a place that you're like, you know what, this, this is pretty interesting to me.
I I've got a handle on some of that information and (···0.9s) now I want to see what's available.
And you're gonna wanna (···0.8s) find a realtor in the local market, uh, that you're in. (···0.8s)
Things that this realtor should hopefully be able to do for you. Ways that they can add value.
Um, one is gonna be their market knowledge.
(···0.8s) And it makes me think about when we met Cheryl. Yeah. Right. So when Ron and I
moved to this area when we moved to Florida, actually, uh, and I'll just bounce this back. So you
want me to, are you encouraging me to stop my share? Uh, yeah. Is that what you were
encouraging? Okay, so we're back. Look at that. Um, when we met our, uh, one of our agents
that we work with, her name is Cheryl, and she's one that we sat in a coffee shop with.
(···0.8s) And she drew a map of the area of Ocala (···1.0s) and showed us what the areas were,
showed us where we could buy homes for not a lot of money that needed work, but that were
price points (···0.8s) really well below what we were accustomed to in New Jersey. So it was
like, do people really buy those? (···0.6s) Are we safe there? You know, is it, is that, uh, an area
we wanna avoid? (···0.6s) And she was able to actually took us on a ride, uh, through the
neighborhoods and showed us the areas (···0.6s) that she would encourage, um, looking at
investing in.
Um, what else did we learn in that meeting? We learned, we went on a couple of car rides after
that to explore the different areas. And then she was Another source of knowledge from
investing as well. They, she's, yeah, got a buyer's list. She has other investors (···0.7s) can talk
about different areas and what's turning well, where money's coming from, where businesses
are going.
So some behind the scenes (···1.7s) access that, uh, is very valuable in this business. She also
is how we found our attorney. Yep. That was investor friendly. So that was, uh, an excellent lead
for that. Uh, and, uh, she herself as an investor would be able to produce some opportunities,
right? Uh, for us. Things that maybe she found an opportunity, but she had something else
already going on. And so she wasn't gonna be able to do it herself and said, Hey, you know, I
can pass this one on to you guys.
And, and so that was an opportunity in that way as well. Um, where would someone find a
(···1.2s) realtor? A couple of places to look. You could just hit find a realtor in my town and trust
me, they're not shy. The good ones. And it's probably like any other rule. I think there's over a
couple of million agents around the country. (···1.3s) A handful of 'em are doing a lot of work.
Maybe the 20, you know, 80 20 rule. But if you googled realtor in my area, they'll pop up and
they'll be, if you went to Zillow and said, I, you know, find a realtor, they'll be 20.
I guarantee there'll be 25 pages. All Right. Now if you didn't wanna do the blanket cast and you
wanted to feel a little bit better about, (···0.5s) and yes, those all work (···0.5s) for me
personally, I would show up at aea, a real estate investment group, (···0.7s) and I would ask for
a referral. Uh, I like (···0.8s) working with someone that there are people that can vouch for
them.
Um, and I don't know, that's kind of how, that's actually how we found Cheryl in this market. Uh,
we found another agent. What, why you're raising your hand. Because (···1.5s) When you do
some of the other legwork online, you'll find those that pop up frequently at the top of the list and
how many deals they've already done. Somebody's doing 40 or 50 deals. (···0.5s) You want
those to have Sure. Or three of those on your roster. So when I've get my house looking
smoking hot and it's all done, I (···0.7s) want those two or three top agents competing to sell my
house as quickly as possible.

So I wanna know who's doing the most deals, selling the most properties in the area. (···0.5s)
Or I may go to towards the end to find somebody who is relatively new to this business, who's
not on a team, who's not committed to just getting a listing, but will actually work with investors.
And doing some lead gen that is, is a grind sometimes to do.
But somebody who's new to the business and is hungry, (···0.6s) you might go to them for a
different reason. So I bring up looking for data on finding agents for a couple of different reasons
on (···0.5s) how I might use them on my team. (···0.9s) So it sounds like you would actually
want agents of different levels of experience for different reasons. Right? (···0.5s) So we want
the experienced agent for their depth of knowledge and for their experience in selling homes.
(···0.8s) We want someone perhaps who's newer for their hungriness (···0.7s) in getting
involved, their willingness to do the extra work (···0.9s) as an investment for the potential of a
longer term relationship with someone who's going to have multiple homes to sell and also has
an interest in buying multiple homes.
Take a little bit of time and find out who's got houses listed, who's got houses for sale. Go to the
open houses, find the key people, go to the open houses, see how they manage their business,
ask them questions.
And also, It's easy when you're farming an area to see who's actively out in your, out in your
market, go their places. Also, when you're at those open houses, (···1.0s) get a feel for whether
or not it's a person that you would like to do business with. I mean, I've been to open houses
where I'm like, I can't even believe this person is here to sell a house. Like, oh my god. (···0.6s)
Ah, (···1.2s) and there are those that go out of their way to share information. They've got just a
great attitude about it. They have a clear knowledge, they can reference things, they're pointing
things out.
And that's the kind of person that I would be interested in. And you can always ask them, is
there someone specific in your office who works with investors? (···0.6s) Yes. So I openly share
all of the time. We both do what it is we do, what our interests are, so that it's just where we're
making sure that people know, because they can't reach out to us with what we're looking for if
they don't know what we're do. And you'll find, and good realtors will have a list of most of the
people on your dream team, at least Several of Them for you to interview them.
At least have a snapshot of who I can start talking to. And the other melting pot is going there.
There are RIAs, the real estate investment associations in probably every city. There has been
every place we've lived, there's multiple options for them. I am go to those meetings. I am
giggling. And you're just ignoring the fact that, that we've got a background choir going right
now. Calvin's telling us it's time to cut. I think we gotta take a break.
Take him out. Oh my God. (···0.6s) Next time when we get together, we (···1.0s) are going to
share with you the, (···0.5s) one of the powers of the m l s information, the multiple listing
source. So when you have that great realtor who is willing to invest time and work with you,
they're gonna have access to data you're gonna want for specific reasons. So we look forward
to seeing you next time, and we're gonna take a look at some of that information and now it
translate to, it translates to value to you even beyond the finding of the house.
All right. Take care. (···1.5s)
(···2.0s) Hey everyone, we are gonna jump right in with some resources and strategies for
finding a house. Uh, we know you want a house so that you can do your first or second or
maybe your third, uh, rehab. (···0.9s) When we're looking to find a house, there are several
resources, uh, and strategies that we implement. And this is probably just a starter list.
Absolutely. There are others. Uh, so it's not all inclusive, (···0.5s) but, uh, the, the first would be
the M l Ss Multiple Listing Service, And that is provided by who, An agent or a realtor, Which
you already have learned.
And I'm hopeful that you found a great agent to work with. Uh, we'll spend some time going
through specific keywords and also, uh, status of listings that you should look for and, and
really, uh, I guess educate your agent (···0.6s) on with regards to what you want for, for any, uh,
listings that they send to you.
But, we'll, we'll get through all of these strategies and resources first, and then we'll go back and
we'll map those out for you. Uh, some other, uh, resources are Zillow, (···0.8s) Trulia, uh,
Craigslist, (···0.8s) and properties that are for sale by owner. (···0.8s) And there are a couple of
sites that you can find specifically for, uh, houses that are for sale by owner in addition to the
Zillows and Trulias of the world.
Yeah, it's actually spelled out correct For Sale by Owner or F F S B O. And if you just type typed
in for sale by owner, there'll be other sites as well. Yeah. So those would be a, an option an R e
o realtor, different from the traditional real estate agent that you're going to work with. So, um, a,
a real estate, an r e o realtor is a real estate owned or bank owned property, and it's an agent
that is specifically trained in managing those types of properties.
Um, and you wanna talk a little bit about the uniqueness of the inventory that they get? Yeah.
The often these (···0.5s) banks, lending institutions, government agencies that have lent money
on property, on, on housing, (···0.6s) when it goes into foreclosure, if you stop making
payments, they'll try and do an auction. If that doesn't work, then the bank will take it back or the
lender will take it back. (···0.8s) And those typically be be carried by a specialist, an agent that
focuses (···0.7s) on dealing with real estate owned property.
'cause it's a little bit different than the rest of the market. (···0.8s) They'll already factor in a price
of a rehab and they'll put it on the market. (···0.6s) And typically for the first 30 days or so, they'll
only allow people that are, are gonna be the homeowners to that, that wanna live in the house
to buy it, (···0.8s) and they won't go through a lot of the other structural stuff. So typically people
who are working with r e o agents, (···0.8s) they won't start lowering the price left or 45 days or
so, and we'll be able to set things up on a drip campaign to, to match some of those leads.
But they're unique and they'll end those real estate owned agents. (···0.6s) What are you
laughing at? I'm just waiting to see where else you're going with it. No, I think it's, I think it's, it's
important to get ahold and build a relationship with these folks. They'll end up with dozens, if not
hundreds of houses that they'll have access to. And their goal is to turn the property for the
bank. So they've gotta make sure they're building relationships with investors and owners that
can actually come through with the deal. Because if they start (···0.7s) faulting on selling
property that have already been sold, you know, perhaps purchased, they're not gonna be an r
e o agent for that bank or lender for very Long.
Me meaning they fault on a property that's under contract. Under contract. Correct. So if you put
it under contract and then didn't follow through and actually buy, then that would make that r e o
realtor not look good. Right. And, and they don't wanna not look good. 'cause that would burn a
relationship that they have with a bank that's feeding them listings And they get an awful lot of
listings. Yeah. Uh, the other thing that's kind of unique to that is typically you're talking about a
cash transaction, uh, when you're working with an R e o realtor, um, it depends on the bank, but
know that that's often the case.
(···0.6s) Another source for, uh, finding houses is gonna be other investors. (···0.9s) It is not,
uh, it is not such a small world that you wanna limit yourself, uh, by what you might perceive as
your competition. Uh, other investors can very well be your friend and source for deals.
And there are a couple of places where we'd suggest you look to find those investors. Uh, your
local real estate investment association, you can Google for, for that. (···0.7s) And go to a
couple of meetings, see who shows up, see what kind of content, uh, they deliver, and what
kind of networking opportunities are available. Uh, you'll learn a lot. It's also a place to find some
of those dream team members, which we, we referenced earlier, uh, meetup groups as well.
Uh, if you go to meetup.com, uh, you'll find that there are meetups specific to real estate
investors. And again, try on the ones that are local in your market. See if, if they resonate with
you, uh, what the quality of the group and the individuals are that are attending. And, and it
might be a great place, uh, to find a deal. (···0.9s) What else? Wholesalers and bird dogs. Yeah.
You wanna explain what a bird dog is? You might wanna actually explain what both are. Yeah.
Wholesaler (···0.5s) is another transaction in the investing cycle is somebody who gets control
of an asset like a home (···0.8s) and will then assign it, assign that contract to another investor
for a fee. And there's all shapes and sizes of that, but it's getting something on a contract that
other people are willing to pay you for. (···0.8s) And a, a side note to that, (···0.7s) bird dogs are
also very popular in this business, and those are people who know you are an investor and are
looking for deals.
So they're often up in their normal job. It might be, it might be a delivery person, it might be a
landscaper, it might be the, the postal worker. Somebody's coming in contact with people all the
time by design (···0.6s) and they see things or hear things that might lend themselves to think
that somebody might be motivated to sell a house. An Uber driver. An Uber driver. Yeah. You
hear stuff and you see things. And if they know you're an investor and say you're willing to pay
them, if a lead that they generate goes to contract, (···0.9s) then now you've got a bird duck,
somebody looking for properties for you.
It's a little different than a wholesaler because they're not the ones getting something under
contract. They're just telling you they think they know of someplace that you might be interested
in. And (···0.5s) the agreement is, if you find it, I'll pay you a fee for that. Right. And then, then it
would be your job to go and, and do the, the legwork. Right. A member of your team to do the
legwork and see if it's a real opportunity. Uh, another way to find a property is driving for dollars
and door knocking. Uh, we suggest, and it's not just at the beginning of the process of, of
getting involved in real estate investing, that you are driving the neighborhoods that you wanna
invest in.
(···0.6s) And you're paying close attention to those properties that look like they just aren't
getting the, the T L c, they need some T l C desperately. So the grass might be long. Uh, the,
the house just, (···0.7s) it looks like it needs some attention. Uh, those homes, you can knock
on the door of them just to find out what the status of it is.
A vacant house, if you know it's a vacant house, you might knock on the neighbor's door.
(···0.7s) The neighbors, (···0.7s) I would say nine times outta 10 would be delighted to (···0.5s)
have you knock on the door and let them know that you are a real estate investor who is
interested in fixing up that neighboring property. They're often a wonderful source of
information. Oh, they have plenty to say, have a little time built into your day for that
conversation. We through some of the other stuff, but you might get some really, really good
information.
Yeah. And what you're looking for is to, to find out what the status is and who might you contact,
uh, if they have a telephone number and a name that's helpful. And there's a whole, there's all
kinds of other ways to find properties too. Code violations, uh, building permit, a variety of
different ways to find properties. This is just a, a good start, A a starter list. Now, the other, uh, it
would be a proactive way of marketing and soliciting defined properties.
And that'll take a financial investment in varying degrees. It can be a little bit, it could be a lot.
(···0.7s) And we wanna give you just, um, a, a starter list here of the things we feel you really
should make an investment in to get started. And, and that's a business card. And a business
card. You don't have to spend a lot of money to get, you want your name and a way for people
to reach you. And the fact that you are interested in buying houses, uh, for free, you can use
your mouth.
And that is just to let people know, uh, step outta your comfort zone. If being conversational is,
is a stretch, be willing to engage folks and let 'em know what it is you're doing, uh, and what
you're looking for. So if you go to like one of those r meetings, actually you stand up, talk up and
say, (···1.2s) it's one thing to sit back at those meetings or anything else and kind of observe
and find out who our investors are, wholesalers or if there's any bird dogs or contractors or
lawyers and money people.
(···0.7s) But standing up and introducing yourself to some people and say, you're new or you're
interested in picking up your first flip or whatever it happens to be, as Jean says, letting people,
letting people know what you're, what you're doing and what you're interested in doing (···0.7s)
is an enormously important way to get started. And, and then not only to let them know, great
point that they've gotta open their mouth at the meeting, but remind them every time you go to
the meeting, there are usually opportunities for for you to, to, to say something.
(···0.8s) And don't be shy. It's those that are vocal, that communicate what they do, who are
gonna be remembered. And when that opportunity presents itself, they're gonna be like, oh, I
remember, I remember that. So-and-so's looking for a house. We better give them a call. Right?
(···0.7s) All right. Other, uh, other things that would be an investment, uh, social media, uh, the
building of a website.
Do not let building a website be an excuse. I don't have a website, therefore I am not going to,
don't let that be an excuse. I can't tell you how many years we went without having a website.
It's not a necessary, it's an additive. (···0.5s) And depending on what you're doing in the
business, you might not need one, (···0.7s) but please don't let it hold you back. Um, ads, uh,
whether they are print ads or on social media, uh, flyers posted and bandit signs, (···0.7s) all
additional ways to communicate what you do.
And probably wanna explain what a bandit sign is. I know we'll show a picture too, but Yeah.
It's, it's posting a sign in a populated intersection so people can see it that you buy houses, it
might be ugly houses, or you pay cash for a house or looking for a house with big bold numbers
of what your phone number is so people can reach you. (···0.5s) And that's what a band sign is.
They come in all shapes and sizes and colors to get attention.
But the goal is letting people know that you buy houses. And those are for highly motivated
people who need to sell, like yesterday, Right? Um, before you put those signs out, you'll wanna
know what the codes are in the area that you're posting to make sure that you're not in violation
of things. And getting a call from the police, right. Who are saying they're calling your phone
number and finding out who are you and why do you have a sign up where you shouldn't. So,
And this is not new for them either. They'll, they have different strategies to, uh, to kind of fort
our efforts in getting people exposed as far as getting our phone numbers out and stuff.
So just pay attention to what, just what are the do's and don'ts in your, in your area. Yeah. No
know what you can do. Um, and then the last that we'll suggest here are direct mail marketing.
And there are several ways to buy lists and lists of things like an absentee owner. Uh, and that
might be someone, uh, that is interested (···0.5s) in not having a rental property anymore.
If they live out of state and they own a property, it's likely a rental property or it's likely a property
that they had to abandon for some reason. And now maybe they're interested in selling. Uh, and
so that's an opportunity. And, and It doesn't have to, it doesn't have to be based on a market
cycle or anything like that. Somebody could just be at a, at a certain age where they're just done
having their rental properties. Yeah. Often a lot of our investor friends own a handful of houses
across the country, you know, and they might be interested in selling at certain times.
You never know when those opportunities exist. There's always opportunities. That's Why you
always have to open your mouth and let know what you do. (···0.7s) All right. Um, a couple of
photos, just to give you an idea. So this is the front and back of our business card, let's folks
know that we buy houses. (···1.2s) Here's an example. Uh, just a traditional print advertising.
And it depends on where you live. Uh, when we market in the villages, the villages is very much
a hard copy newspaper community.
(···0.9s) And because of that, it is a productive place to, to place an ad. There are other areas
that doing a printed ad would probably not be the best use of dollars. (···1.1s) And as Ron
mentioned earlier, the bandit signs. So simply bold message. We buy houses so people see it, it
grabs their attention (···0.6s) and a phone number for them to reach you at (···0.9s) all. Right.
I'm gonna move to your favorite handy dandy (···0.5s) visualizer, (···1.3s) and we're gonna go
through a couple of other, uh, pieces of information.
Cool. That'll be helpful to you. (···0.7s) Wanted to start, uh, are you good to write out the m l s
status? I think we should start with that. Sure. When you meet with your real estate agent, and
this is that traditional agent, you are gonna want, uh, to give them some criteria (···0.7s) for
them to run the searches of properties that you might be interested in.
And so the first thing that we'll go through are status of properties, and you'll wanna be familiar
with the status, um, anyway. Uh, one would be new to market, (···1.0s) and you wanna ensure
that they are sending you everything that is new to market within the criteria that you're looking
for. Uh, a property that is, uh, noted as a price reduction, that might be a flag that someone is,
uh, becoming more motivated to sell.
Maybe they priced it too high or maybe they didn't, and for some reason the house just isn't
selling. But a price reduction's a good flag. Um, an expired listing. (···1.6s) An expired listing is
now an opportunity for you to do some research specific to the homeowner (···0.8s) and see if
(···0.8s) you can do a deal directly with the homeowner. 'cause an an expired listing is no longer
in control of a real estate agent.
Um, in terms of needing to show and get you into the property, uh, a property that's back on
market, (···0.7s) that would mean that the property had gone pending. (···1.3s) And for some
reason that deal fell through. And now the house, again, is on the market for sale. We don't
know why it's back on market, but we're curious, uh, a house that is pending, uh, that's a flag as
to some of the stuff that's moving.
Let's see how many days that house was on market, (···0.6s) and let's keep an eye on that
house in case it becomes a house that's back on market. It's funny back it, all the markets are
different. All the states are different as well. But remember in Jersey, (···1.2s) the activity on the
house wouldn't start until it went under contract. 'cause in Jersey you had three days, (···0.6s)
three days of still having to accept offers. That's so oftentimes when something went under
contract, the real bids would start flying out and you think you'd have something and all of a
sudden you're like, wait on the list.
As far as what your offer was, it's, Yeah, so that, that's actually a great point. And Florida, when
you sign a contract, the contract is the contract. There is no more room for offers to come in.
(···0.6s) In Jersey it was different. And so you'll wanna know what's true, where you live,
(···0.5s) at what point a contract is a contract, and you've solidified that you have control over
that property to decide whether or not it is one that you're gonna buy.
Uh, a withdrawn (···1.1s) listing, uh, would be another, you'd be interested in, uh, (···0.9s) a
listing that's temporarily off market. (···1.4s) And that could be for several different reasons. It
could be temporarily off market because title didn't clear (···1.3s) and they, they need to wait.
Uh, it could be temporarily off market because it wasn't moving. And the owners of the property
decided to take care of something, uh, to make it more appealing to a buyer.
Uh, there's lots of different reasons you wanna pay attention to the days on market. (···1.2s)
And specifically, we are interested in properties not only that are new to market. So their days
on market would be one. Uh, but days on market that are over 90, that means that the property
is not moving. (···1.0s) And especially at a time like now when we talked about absorption rate
and properties are moving quickly and within a month's time, if something's sitting on the market
for 90 plus days, (···0.6s) something's up and, and we get curious usually price or the property.
Yeah, something. (···0.5s) And lastly on this list, at least for, for starters, would be the price per
square foot. (···1.0s) And so if it's a low price per square foot, uh, we are interested because
that means that we would have some room, uh, to uh, fix that property up and get the price per
square foot to what's going in the market.
(···0.8s) And so that could, that could be an opportunity for us. (···0.5s) Right? So there's a list
of m l s search criteria. Now let's go to m l Ss keywords. (···1.0s) And those keywords are things
that might actually be within the actual ad itself, um, or the actual description of the property.
And I think you pulled an example of an r e o description (···1.0s) if you wanna share that just to
give an example of a, a listing description. We can pull, put that under. There you go. You can
see that. Yep, we can see that. So just to highlight here, um, as we go through the keywords,
one of the keywords we might as well start would be cash. (···2.2s) And in this particular listing,
you can see that they're looking for, you know what, I can zoom in a little bit on that.
There you go. Mm-hmm. (···1.7s) Do that real quick. All right. So you can see that they are, uh,
noting that it's perfect for investors would make a great rental, a first time buyer, anyone looking
to put the home in their personal touches, (···0.9s) and specifically that, uh, they're looking for a
cash buyer. (···0.6s) So cash is one of the keywords. All right, let's put together our keyword list.
(···0.9s) We can move that. Awesome. Thanks. (···0.8s) All right. So cash. (···1.4s) And it could
be cash, it could be cash offers. Um, but if cash is in (···1.1s) the listing, that is interesting to us.
(···0.8s) Uh, another (···1.0s) would be, uh, that the house is vacant. (···0.8s) And not only can
we find a vacant property, so cash, (···2.0s) I'm gonna give Ron a chance to catch up with us
here.
Cash or cash only. Funny. Ah, all (···1.5s) right. Cash or cash only. And then we also said
bacon. (···1.3s) So a property that is vacant. Why would a vacant property be of interest? I don't
know. Why don't you tell us? You think that person? I'd love to hear from you. You think that
person might be highly motivated, particularly if there's, (···0.8s) there's either a lot of equity that
they're sitting on not earning any money, or there's debt on it, and they're making payments on
an empty house.
(···0.8s) So typically if you're scanning through the MLSs or through anything on Zillow or any
listing at all, if the house is empty, That's a good indicator that someone wants to move. Might
wanna sit down and talk to the people. 'cause there might be all kinds of opportunities with that
or with others. So it can be a key word that the house is vacant, but it also is something you'll
see in the actual photographs of the listing. So we always are looking for vacant.
Uh, another keyword would be foreclosure. So (···2.4s) if it is a foreclosure or a pre foreclosure,
uh, we are interested in checking that out. So pre-foreclosure or foreclosure, (···2.6s) how about
a handyman? Special handyman specials are great. Or anything that might suggest this house
needs some work. So you've got handyman special.
What other words, uh, would, would fit kind of in that way? Uh, a, a distressed home that would
suggest someone needs to do some fixing. A (···1.0s) fixer (···1.0s) people, uh, sometimes use
that language. A fixer or a fixer upper, uh, either of those could be in your key word. Search
(···1.5s) needs. T L C (···0.6s) is often in there. They're giving you a heads up that someone
needs to, uh, to do some.
It needs a rehab. Who does T L C mean? Tender loving care. Aw. (···2.9s) You could put a
heart next to it, but they won't put a heart. No, they'll not put a heart. You're not putting a heart.
All right. Um, I said something else and now I'm forgetting what I gave you another and you got
stuck on the heart and the T L I did. (···1.3s) Okay. Um, well, uh, other words that would be
important, uh, that it needs repair. (···0.7s) And they may specifically let you know that the
house needs repair.
Oh, I said rehab. That was the other word (···0.6s) that the folks that are listening probably
already wrote that down. But, uh, T L C or rehab, (···0.7s) that sometimes folks will put that right
in the advertisement 'cause they know that the house needs a rehab, uh, damaged. They might
specifically list damage. So you, if the word damaged shows up in the listing, (···0.6s) that could
be an indicator for you.
(···0.8s) What else Ron would you add (···1.0s) after damaged? (···2.0s) What do you think?
Uh, Anything about language about they've gotta sell or must sell or reduce price. Yeah. Or
price reduction. Oh, all those are good. So, uh, must sell. (···1.3s) That's a pretty strong
indicator. Motivated (···1.3s) Must sell. (···2.0s) Reduced price or price reduction.
Sometimes the agent will put that right in the listing description, uh, under that handyman word.
I think also sometimes we see, uh, the, the clever ones, they'll put something like, bring your
tool belt. So the word tool belt maybe. Uh, (···2.0s) and then language. Uh, we've, we've
covered the R e o, but if it's a bank owned, they may spell that out in the keywords. So bank
owned (···1.5s) and then saving.
Uh, one of, one of the things that I think is most important for last to share (···0.6s) is if it says
motivated seller, (···1.4s) and we'll spend some time on this one because it is so important.
(···5.7s) All right. So these are keywords that your real estate agent, depending on the m l s that
they have, and you may wanna speak to this, Ron, is that not all m MLSs are created equal,
correct?
Correct. They're different, um, by state. Often (···0.6s) they all should have some form of word
search capability. And the agent may have to find out (···1.0s) the unique way that the little ninja
tricks to do that. Whether they star put a star in each side of the keyword. 'cause all, all the
agents will put some form of agent remark to describe what the house looks like or what the
features are. (···0.6s) And if they're trying to give a hint to some of the investors, they'll put
some of these keywords in there. So an m l s (···1.0s) you may have to put in parenthesis or
quotes or stars, or you can just make a list of all the keywords and there're (···0.8s) you can,
there's hundreds of words.
Um, well, I'm saying the m l s isn't created equal. So if they're looking for the words, if I asked
you, yeah, please put together a search for me, and these are the kinds of properties I want,
what words I choose may not match your M l Ss. Exactly. Correct. Or they, or the agent may
have to, (···0.7s) may not be as easy as just typing in a, a, a word, a key word. They may have
to (···0.5s) finagle the system a little bit to be able to see the, highlight, the key word to pull that
listing up to send to somebody.
Okay? So they're all a, they all could be a little bit different. So I have a little patience, right?
Work with your agent, but have them get as close as possible to listings that share these types
of words. These are, they're all just (···1.0s) indicators. Gene said, indicators that somebody is
maybe a little more motivated to sell or would take a, a (···0.6s) negotiated offer more than
somebody who's just wants to sell their house.
You know, these are people that need to sell their home. And these are sometimes are words
that'll get us, uh, that we know that there's work to be done on the house. So I have one other
word to add, and then let's go back to motivated sellers. And that is, they'll, they'll hold a note so
the owner is willing to finance the property, and that's awesome. We love when we see that. So
owner will carry note or some variation of that language, uh, that, that they'll do that for you.
All right, let's start a separate sheet, okay? And wanna quickly give you a couple of ideas
(···1.4s) on what a motivated seller is gonna look like. (···0.7s) All right? Mm-hmm. All right. Do
you have a sheet of paper for us? I do. All right. (···2.7s) Okay. So here we go. A motivated
seller (···1.0s) is, uh, the reason that you wanna know who a motivated seller is.
Now (···0.8s) there's different, uh, I, I'm trying to think of the best way to say this. (···1.2s) When
you're working with an agent, if there's an indication it's a motivated seller, that's great because
you probably, uh, know that there's some room to negotiate when you are looking on for sale by
owner. When you're looking at Zillow, if there is a for sale by owner within Zillow or Trulia or
Craigslist, any one of these, (···0.9s) knowing that someone is motivated is gonna be because
you've asked really good questions, because it's gonna be you in contact with the seller rather
than an agent in contact with the seller.
(···0.7s) And so you are looking to uncover a couple of things. (···0.8s) And with what you
uncover, uh, you'll have a better indication if this is someone that might work with you. (···0.7s)
So things that you're looking for are life events (···1.0s) or reasons why the seller is selling.
(···1.4s) And that's gonna come through, again, talking conversation (···0.7s) with the seller.
(···0.7s) So life events (···1.0s) and or reasons why they are selling the property. (···1.5s) And
some of the ones you're looking for that would indicate that you've got a motivated seller are a
job loss. (···3.3s) It could be a death in the family, (···3.9s) It could be divorce, (···0.8s) where
now the assets need to be divided.
(···1.3s) And often there is, uh, a timeframe around which that needs to be accomplished. Uh,
medical issues, medical issues, uh, unfortunately, uh, often cause, uh, huge medical bills
(···1.4s) and, uh, a need for someone to rethink things or a relocation, right? Because of
medical issues. Uh, relocation is another, and relocation could be for various reasons.
It could be a job relocation, it (···0.8s) could be a military relocation. Uh, it could be a time of life,
uh, relocation, meaning an an older person moving back to where their kids live. Kids moving to
where just family, uh, related relocations. Uh, if someone is behind on their mortgage (···1.4s)
and their payments, (···1.3s) that would be another reason why, uh, they would be motivated to
sell.
(···0.5s) So behind on mortgage payments, (···4.1s) a landlord who is exhausted (···0.7s) by
their tenant. So I would just say a tired landlord, (···1.6s) tired landlord. (···1.2s) And related to
that is likely they have bad tenants. Uh, it doesn't have to be, it could just be that they have
reached a point in life where they wanna liquidate, uh, properties that they invested in.
But bad tenants or evictions will often create a tired landlord. (···0.5s) And then code violations.
(···1.9s) And code violations are those things that you may have noticed when you were doing
your neighborhood drives. (···2.0s) So that's a, a starter list of things that you wanna uncover
about the seller. And we covered a lot, uh, would just say take some time to review before you
jump onto the next session.
(···0.5s) What we have covered are some tools for finding a house. (···0.7s) When you set up
your m l s searches with your real estate agent, there are statuses as well as key words that you
want to request that they include in your search. (···0.9s) And then when you're looking at for
sale by owners or having conversations with folks about why someone is moving, you want to
understand that that is a motivated seller and you're looking for specific reasons as to why
(···0.6s) it is that they are moving.
And you'll, you'll notice (···0.7s) not all of those were based on, on a market cycle. (···0.8s) Most
of those were life happening (···0.7s) to all of us, right? Life thrown a curve ball, and houses are
always needing to be rehabbed, or they're growing or they're getting smaller. Regarding the
family (···1.0s) life happens all the time. And, uh, the more people that know about how you can
help them out, the better off you're gonna be and deals will present themselves.
All right, well, uh, hopefully that gave you a starter in, uh, on these topics, (···0.7s) and we'll look
forward to seeing you next time. (···1.5s)
(···2.2s) Hey, it's time for another acronym. We covered off on Mayo in detail in the last session,
and that was your maximum allowable offer. And as part of Mayo, you needed to know what AR
was. And we just kind of put that aside. Uh, and now we're gonna take a deep dive because a r
v is such a important element of coming up with your maximum allowable offer that we are
gonna dedicate a full session to better understanding what it's all about.
(···0.7s) Ronnie, you wanna tell us what r v is? Once more, I'd love to. All right. Arrb the after
repaired value, (···0.7s) it's what the property would be worth after you've improved it. (···1.5s)
It's on the page, but it, it's, it's need needs to be stated that it's probably the most important
number that we have. (···0.6s) And understanding what that house is gonna sell for (···1.0s)
after you've repaired it. There's so many other things that hinge on it.
And (···0.5s) if you don't know what the house is gonna sell for, (···1.1s) how do you have any
clue what you're gonna pay for the house? (···1.3s) And you also will need to know what the
house's gonna sell for and what it will take to be rehabbed to look like that house that you
wanna sell. (···0.7s) So it's a very important number. Um, people (···0.8s) don't spend a lot of
time on it, but I think it's probably the most, one of the most important numbers you're gonna
have. I think it's the most important number. It is the most important number. Treat it as the most
important number. This Is true.
All right. Well, uh, the big question would be, well then how do I get to that very most important
number? (···0.8s) Well, let's first address why it's so important, and then we're gonna teach you
how to get to and, and how not to, uh, calculate it. (···0.8s) It's so important because (···0.8s)
everything that you do in your rehab is gonna be contingent upon whether or not it's adding the
value needed to get you to that after repaired value.
(···0.7s) And so you use the language, what's it gonna cost me to make the house I'm buying
look like the house that sold over here for this much money? (···0.7s) And that's a, a question
that we really need to be able to answer. Uh, we have been told time and time again, and we've
experienced it firsthand. We have that you have to buy right? Buy right. (···0.9s) And, and
buying right means that we are, if, if we buy, right, then we're, we're making our money in the
buy, we collect the cash when we sell that the property, but we really are making the money in
the buy.
And so we have to know that we're getting it for the right price. (···0.5s) Now, another reason
that getting the RV is so important (···0.5s) is that when our house is on the market and we
have a buyer, and let's just make an assumption that this buyer wants to borrow money to make
the purchase, and they're talking to their local bank or a big bank right, to get a mortgage.
(···0.5s) Well, that bank is gonna wanna know that the property is worth the amount of money
that the buyer is paying for it. And the way that they're gonna figure that out is that they are
going to determine what the value of the home is based on comps. (···0.6s) And so if you've not
figured out what the value of that property is based on comps, and you have a different idea in
mind than the bank does, (···0.5s) that is going to present a problem.
Correct. the lender, Rarely is the bank gonna Move. More importantly, it's gonna present a
problem for your buyer and ultimately for you in selling the property and getting what you want
for it. (···2.0s) Okay? There's a couple of things that (···0.9s) we've been advised and you would
reinforce all of the time (···0.6s) as ways that we don't want to get to the r f. Like, it's almost like
I don't wanna rely rely single-handedly on this information and, and trust that it's true, right?
So what would some of those be? Well, (···1.1s) Asking a realtor what the a r V is. So we'll go
through a couple of examples of it's okay to ask all this 'cause people do, (···1.4s) but do your
own due diligence based on the knowledge that you'll have. Well, well, just for example, yeah,

(···0.9s) if, uh, a realtor was looking to sell me an investment property, and I said, what do you
think it could sell for?
Did they have any vested interest in giving me a number that would make me real excited? No,
they, no, (···0.7s) they get paid To sell back up. Would they have potentially (···0.5s) an interest
in making me excited to buy that house? Yes. Might they tell me the house is worth more than it
could be? Yes. Yes. And yes. True. I, I've seen it happen.
So I'm, I'm saying this only because I've seen it happen. Should they Absolutely not. Have I
seen it happen? I have. (···0.5s) The reality is that there are over 2 million agents across the
country, they're all not gonna be experienced on pulling houses to represent what comps look
like for the house that you're gonna try and fix up and sell. So they all may have a different way
of doing it. So asking a realtor for ar you know, to come up with comps and what the, what they
think that house could sell for, they'll pull some houses that have sold.
(···0.5s) And, and I think our point there is just simply that flip comment, right? So, Hey Ron,
what do you think this could sell for when it's all fixed up and you just throw me a number based
on what you think? Correct. That's not gonna really give me a good arv. Some people are
gonna say, you know what, I'll, I'll ask three re realtors. And that's a better approach. 'cause you
can have multiple options. You'll look at more properties and, and different perspectives.
(···0.7s) Somebody's gonna say, take the average price of the recently sold properties.
(···1.4s) There's flaws in that too, because houses are all different. And we'll go through that in a
few minutes. But (···1.1s) if you don't know what you're looking for and somebody's just pulling
up houses that have sold and they're not comparing it against something like your property, the
subject property, then you're gonna have (···0.9s) answers all over the board. So not really
accurate. Take the average price per foot of recently sold properties. Again, depending on that
house structure, when it was built, where it's located, if it's vast garages, pools, all kinds of
(···0.6s) things like views and location.
It's gonna be different. And if it's been updated or not, it's updated. Have some of the simple
stuff in there. Find the highest sale in the neighborhood and use that. Definitely. Totally. Don't
Do that. Use Zillow. (···0.8s) People rely on Zillow a lot for those estimates. And I remember
back in Jersey and 14 and 15, the Zillow numbers were off. They said about eight or 9% in each
side, that's an 18% swing. That's enormous. Now they say it might be 5% either way, so that's a
10% swing, but half the time they could be totally wrong.
So it's, it's, (···0.7s) it's a great first step, (···0.6s) but it's not what I would rely my business
model on (···0.6s) order an appraisal. (···0.7s) You're in today's world with appraisals, they're
pretty conserv, they're pretty conservative on how they pull their numbers. You can ask the
homeowner, that's another good one that people say, I'll just ask the homeowner with and do it
because they're gonna put a number out there that they love. Absolutely. Right? So that's,
(···0.8s) that's what people do to come up with different comps and different ideas and what
they think that house is gonna sell for that you're buying.
But don't rely on that. Do your own. Pull the data, have the agent pull specific data for you that
You ask for, That you ask for. And we're gonna let you know what to ask them for two pages
worth of things that you wanna ask them for. Same style of construction, right? So it functionally
looks the same. Does it have one car, two car attached or detached garage? Make sure it's an
apples to apples comparison. If it's a, if you're looking at one story ranch, which we have
plentiful here in Florida, (···0.7s) don't compare it against a two story or a split level or that odd
house.
And the same thing up in Jersey. Everything was two stories. Don't compare that against a
ranch. So make sure the subject property, the comps, look just like that subject property from a
style and a construction (···0.5s) and functional design standpoint. (···0.8s) Make sure it's a
similar square footage. If my house is 2000 square foot heated space, (···0.6s) make sure I'm
within 10% plus or minus of that subject property.
So I might tell the realtor, make sure they're ranch style homes. (···0.6s) Make sure it's between
1800 2200 square feet. (···1.0s) And then make sure that if my house has got a backyard
staring at a garage with no view, make sure the houses that I'm comparing with don't have a
view either. Or if I'm on a golf course or if I have a pool in my backyard or I have something else
that's completely different, try and adjust for that because otherwise (···0.6s) it's not a fair
comparison.
So the same type of house, apples to apples, the same square footage, plus or minus 10%.
(···0.6s) And then at only look at houses that have been sold in the last six months, or
preferably within the last three months. (···0.5s) The closer to the date the better. 'cause that is
a more true representative of what's hap what's happening in the marketplace. What, what
buyers are actually doing. You don't want houses that are pending or that are active listings
because that doesn't mean that a buyer would pay that price for the house.
You want things only as you said, that have been sold. Now I just, I wanna back up a couple of
steps here. And just as a reminder, this information that we are suggesting you gather is coming
sourced from the m l s. So you'll be giving your real estate agent the criteria for comps. And they
should know this, right? But you wanna reinforce if they pull comps, that the comps that you're
using those to compare your house to (···0.6s) actually match this data that they haven't gone
outside of it.
Because if there aren't comps, they may adjust the criteria. And if you're not looking at the
details of what they've actually pulled, it might not be a true representation. That's true of what
you could sell for. All right? There's a couple more things that you wanna ask for and (···0.9s) or
make sure that are true of the data that's being pulled. Um, we want the houses that we're
comparing to, to be as close as possible.
So we're suggesting within a mile of the property that you're looking to buy. (···0.7s) And that
within a mile has to also meet certain criteria. 'cause within a mile, things can look dramatically
different, right? You can have very different kinds of neighborhoods. There could be on this side
of the road and on that side of the road or that side of the track and this side of the tracks. Um,
there could be a lake or a river or something.
There could be different schools, District, big highways. (···0.6s) There's a number of structural
things that could change (···0.9s) where kids go to school. Yeah. Um, commutes to get on the
freeway, commutes to get into town. (···0.7s) Several different things that could change the
value of a property based on the location. So just have that in mind. So within a mile, and make
sure that there's none of those kind of strange things within the mile that would have the
property values changed dramatically. If you were here versus there.
A mile in a lot of places could put you in two different cities. Yeah, that's true. Just pay attention
and you'll do that. Pay attention to where the house is located and use as close as you can. Uh,
a comp should be a comp from the standpoint that a, a remodeled and well maintained home
(···0.6s) is different from something that is a foreclosure, a short sale or a distressed property as
a comp. So your comps, you are looking for what will my home sell for (···0.7s) when I finish my
rehab?
So ideally you are looking to compare yourself to a home that is well maintained, that someone
would want to move in. And when you do your rehab, you're gonna make your house just a little
bit nicer so that your house sells more quickly. And at the top dollar. Absolutely. How many
comps? Four at least. Right? So looking for a minimum of four comps, uh, in order to determine
what your A R V is.
That (···0.6s) obviously that can be a problem in a lot of areas. So you, (···0.6s) when you get
out more into the country when houses are farther apart, or if you get into an area that there are
just a variety of different houses, (···0.8s) sometimes it's hard, particularly if you're pulling the
oddball house and trying to make an offer on that, if there's nothing to compare it to, (···1.6s) it
could absolutely sell. And you might get the right person to come by and say, I have to have that
house. But that's just putting more pressure on you and rolling the dice a little bit more in
speculation. You'd love as an investor to have more of the odds in your favor.
So if you can make it look like the other houses that are selling pretty quickly (···0.9s) and look
at the ones that have been rehabbed already or cleaned up refurbished to make it look like that.
So you can adjust what goes into the house, you'll be better off. Um, anything else? I, I guess
just a couple of examples in our own experience and why, (···0.7s) why the A R V is something
that we're gonna put a lot of emphasis on for you (···0.7s) is that there's different ways that
getting it wrong can have an impact, (···0.7s) right?
So we bought a property and our, our contractors had brought it to our attention, (···0.6s) and it
was in this neat little city that neighbored a city that we were doing a lot of work in. Oh, In
Jersey? Yeah. This was back in Jersey (···0.8s) and did a beautiful renovation on that home,
similar to all the renovations that we were doing in the neighboring town (···0.8s) house. Went
on the market, the house sold super quickly, (···1.0s) and then (···0.6s) the buyers went and
they got an appraisal because they were getting a mortgage.
(···0.9s) And the appraiser did not have comps in order to come up with a value for that
property. The neighborhood that we had bought in was one that the owners of the homes were
not selling. (···0.8s) Owners were staying. It was a neighborhood where if someone was going
to move, the house was already sold (···0.8s) under the radar because it was such a small and
tight knit network (···0.6s) that you didn't have data that supported what the values of those
properties were.
(···0.6s) So when that appraisal came back, I wanna say that it was, it was 20 to $30,000 less,
less (···0.8s) than what they had offered. (···0.5s) And so the, the bargaining tool at that point
for the buyers was, Hey, (···0.6s) you know, (···0.7s) we have an appraisal.
It says the house isn't worth what (···0.6s) we were willing to pay for it. (···0.8s) And so we need
to renegotiate. Um, and, and we ended up doing a renegotiate. And they met us in the middle of
that adjusted number. They came to the table with more cash (···0.5s) so that the bank would
finance the balance. And we gave up some of our profit. Now, we still made out really well,
thank goodness on that. 'cause we had followed all the rules that said that we were gonna have
enough, um, in there to make money.
But again, if we had started with knowing what the A R V was (···0.7s) and when we couldn't
come up with one on our own because there weren't comps, (···0.7s) it may not have been a
deal that we did, or we might've modified the rehab (···0.6s) package that we had, we might've
spent less on the renovation just to better insulate ourselves against something like that. And
we'll back up even farther and say a lot of this depends on market cycle again and what's
happening in your market when people are coming into your market.
(···0.9s) There's a lot more leverage, there's more negotiating. People are willing, it's happened
to us many times. Say they'll bring cash to the table to help, uh, with the difference. You've got
multiple people bidding on properties. So when you've got activity in your marketplace, there's a
lot more leverage and a lot more activity and more negotiating. And that's always, that's always
a good thing. But (···0.7s) knowing your market, knowing the maximum allowable offer that
you're gonna buy the house for (···0.7s) what you can sell it for critical components, Right?
(···1.0s) All right. How about if we, um, uh, how about if we give you the power of the visualizer
again? And I know you'll love that. I think it would be, uh, a great exercise to see what the
impact is on you (···0.8s) when you get the a r v wrong, even just by something as small as
10%. Uh, it's, it's an incredible, um, it's just, it's incredible.
I mean, it, it highlights why we put so much emphasis on getting this right. So I wanna bring up
the visualizer for you guys. All (···1.8s) right, (···1.0s) let's, uh, let's take a look at just a couple
of property values. And again, this would be us looking at the RV and assuming is for off we
Yeah. This, so this will just be ARV (···1.1s) and assume that we're off by 10% (···3.7s) and
10% doesn't seem like a whole heck of a lot, but when we're talking about after repair value, it, it
gets big quick.
(···2.1s) So a r v on a house, what's the first number? Let's just, we'll assume we're selling a
house for 180,000. RV (···1.9s) 180. Why you don't like the 180? Can we use the round
number? Like maybe 200?
Okay, sure. Or 300 or four Or a hundred. You could do a hundred, 200, 300. And just see how
quickly we've Got a RV for 200. (···0.6s) Alright, so if the A R V is 200 and you're off by 10%, So
200 Times 10% is gonna be 20,090. (···0.6s) So we're at a, so we're actually at $180,000,
Which means that there was a plus (···3.2s) minus of $20,000.
(···1.9s) Very. We told you real estate math is simple math. We're using very clean numbers
here. (···0.6s) So if you had bought a property (···0.7s) expecting to renovate that property and
to be able to sell it for 200, and you were wrong, when you were doing the after repaired value
(···0.9s) and (···0.6s) the house couldn't sell for 200, it was 10% less than that, it could only sell
for 180. It's $20,000.
That's $20,000 of your profit. Yep. So that a r v number in this case was very important. Now,
let's say that you went for a bigger rental project. (···1.4s) Let's say that your market, the houses
are going for 300,000. So what if it was an a r v of 300? (···0.6s) You wanna do 400? Do you
wanna jump up and make it bigger? Let's go bigger. (···1.2s) Ron wants to go bigger. (···2.5s)
So if it was an AR V 400 and, (···1.5s) and you guys get it, this is pretty basic math.
If you were off by 10%, that means that you would've sold that house for $360,000 and you
(···0.8s) would've lost on that in terms of potential profit, $40,000. And you wanna go's (···2.8s)
a big deal. Yeah, that's, to me, that's a really big deal. All right. What do you wanna do? East
coast, west Coast? Yeah. You wanna do like a co, uh, coast house?
So we, we were working with houses where the after repair value of those houses was closer to
700,000 when we were in Jersey Seven and eight. We had, we had some markets that were,
were just cranking and as fast as we could rehab, and these Were not mansions. I mean, there,
there were nice homes, but they, they were not by, (···0.6s) I don't know. They were Not being,
and that was the secret of buying like a $300,000 house (···0.6s) and adding 20 feet on the
back and a second story and selling it for 800,000. But (···0.9s) you, you could do that there all
day long until you couldn't.
(···0.9s) But if, if you got that a r v wrong. So let, let's go for it and just say, what if it was an ARV
of 700,000 and we did several that were at about that price point and higher. So 700,000, if you
got that wrong (···1.5s)and you sold only for 90% of that number, that's six 30. (···2.4s) And
(···0.8s) that is a difference of $70,000. You think (···2.6s) that matters?
That would hurt when you're doing a reno. Yeah. That hurts A lot. That That hurts a lot.
Especially That's why 10%, I mean, yeah, not only but that's 10%. Yeah. So (···0.7s) I think, uh,
the point is just it is so critical (···0.7s) that we get that rv right? Um, Well, and guess what
happens when I'm overpriced. If I have a 400, I said that house, it's worth $400,000 all day long
and we're gonna put 50, 80, $90,000 into it (···1.6s) and get it up to that $400,000 value that we
think we put it on the market.
(···0.9s) And crickets. Uh oh. And it sits that Does a cricket sound. Yeah. You actually don't hear
it. Exactly. Exactly. Right. (···0.8s) And that house sits, and you know what it's like when a
house is sitting because all of a sudden people pay attention to that. Mm-hmm. Agents that
have buyers pay attention to that and say, wait a minute, houses normally sell in 30 days
around here and that one hasn't sold yet. Wonder what's wrong with it? (···0.8s) And then all of
a sudden you start reducing the price a little bit.
Just like that other example. They start reducing the price. Oh, we Should look at that one
again. And, and then what happens? What was that one? Uh, if we look at, 'cause this happens
all the time. Well, And actually let's, let's go ahead and pull that. We're gonna bring back the one
that we used to calculate the maximum allowable offer (···0.5s) That was a $350,000 A R v,
right? Right. Estimated value after a repair of the house. They say you could sell it for three 50
all day long. What if they were wrong by 10%? (···0.5s) What would happen?
This is a good example. (···2.0s) So if, (···0.6s) if the wholesaler said that the A R V was three
50 basically, and we just decided to go for it, (···1.0s) or what if (···0.8s) we had calculated our
maximum allowable offer on that house and we saw that, well, how much more did they want?
22,000 more (···0.7s) then what we would typically pay. And what if we said, well, you know,
just on this one, let's, let's pay a little bit more because look at what we can get for it.
And what if we do a couple extra really special things, maybe we'll get more, let's, Let's do
quartz countertops and spend another $20,000 in the kitchen for the bigger wow factor when
nobody else in the neighborhood has courts or puts a pool in the backyard. There's something
that could put $20,000 extra into the house hoping it'll sell faster and justify the $350,000
(···0.6s) asking price that never should have happened. So you, you can see how those
numbers can shift.
So with, with the discipline that you need in this business to know what the steps are and then
to truly follow the steps. (···0.6s) When the after repair value is not supported by real data, then
don't trust that. That's actually the after repair value. You better have a lot more cushion built in.
We're we're not done here yet. 'cause the house hasn't sold yet. Right? Your house that was
sitting on the market at three 50 and you start lowering the price by five or $10,000 every couple
of weeks, which an agent is gonna have you do because it's not priced right.
(···1.3s) Then people start to say, well, a, I wonder what's wrong with it? And B, how far down
do you think they'll go? (···0.7s) And all of a sudden you start in that rabbit hole of the house on
the market that has to keep lowering its price. And do you think anyone's gonna offer that
current price? Nope. (···0.7s) They're gonna offer less. (···0.5s) And now you're gonna have to
make a deter determination on usually the offer that comes in. You wanna negotiate that offer
because it's usually the best offer or close to it, and one you need to start negotiating.
So You can avoid a lot of that just by doing the homework up front. We're not trying to paint
abysmal picture by No, it's not. There's a lot of money to make in this business. (···0.6s) It's just,
it's so important to be disciplined and to follow the steps in the process. Now also, as we're
having this conversation, we are talking about using an agent to sell the house. I know there are
some of you out there that are gonna put a sign out front and it's gonna be for sale by owner
and that's how you're gonna move your property.
Yep. Um, you're gonna have those decisions to make. There'll be places where you choose to
save a little bit of money and there's places where you may choose to spend a little bit more
money. We are giving you a tried and true blueprint (···0.5s) that we know that you can utilize to
be successful. And so in, in the blueprint we use, we like to pass that property off to a real
estate agent and let them do their thing and get the most that we can for that property, but
ensuring that we've set them up for success (···0.6s) by getting the property ready to sell at the
price that we determined the house could sell for.
What (···0.7s) are you over there calculating (···1.3s) or something else? Just a reminder again,
we talked about the comparison if I'm off 10% on my estimate, right? Yes. (···0.6s) Well, we
haven't talked, we haven't built estimates yet, so we haven't done that yet. That's a great
exercise. Yeah. All this starts tie, tie together, I'm telling You. Yeah. So we're gonna look at that
when we work on the estimate.
We'll look at how that 10% factor impacts the budget of your estimate as it relates or compares
to how it impacts the a r v. But for now, we're gonna ask you to practice, practice, practice.
Once again, (···0.6s) practice calculating the mayo, uh, from our previous session and practice
gathering the correct information and then determining what the a r v of a property is. So there
are so many tools that you already have put in place (···0.5s) that are part of the pre-work
before you jump in and actually do a rehab.
You gotta get out there and make sure you're pulling the right information, (···0.6s) you're
getting those listings. And then once a listing looks like it's the right house to buy, make sure
that you're calculating what the maximum allowable offer would be on that property. (···0.6s)
And the after repaired value. Go find somebody who's rehabbing a house and shadow them. Go
to the open house, figure out what they did to the house and see what it's compared to.
Have your agents starting to sell you what's being, what's, what's selling in the marketplace right
now. And get a good handle on that square foot, uh, per se, per square foot, the dollars per
square foot on sold properties and go drive the neighborhoods and say, what is selling and why
is it selling? So you have a good idea mentally how to start to put this stuff together and how to
calculate it And, and tying it back to that after repaired value. It'll give you an idea as to what the
houses that are selling, what do they look like, uh, 'cause you'll wanna know what they're
looking like in your neighborhood.
Non-emotional. All Right? All based in numbers and data. And we will see you in the next
session. Take care. (···0.8s)
(···2.9s) Hey, so excited about our next topic. We are going to discuss funding options. I love
talking about money. Me too. Uh, I think this topic often, uh, scares people because it's so often
we will hear, and maybe we were there and I forget that we were there, (···0.9s) is, you know, I,
I can't do that deal 'cause I don't have enough money for the deal. (···0.6s) And we're gonna
suggest that there is a reframe about how you think when it comes to a deal, (···1.3s) almost,
uh, leave from the vocabulary that I can't because, (···0.6s) and instead ask yourself the
question, how can I, um, as it relates to money.
And I think more often than not, the money is the reason someone says I can't. Right. It's a
limiting belief. It, it is a limiting belief (···0.9s) is we're gonna give you a whole bunch of options
for how a deal can be funded.
(···0.7s) And then we'll also probably bust some limiting beliefs on (···0.5s) the cost of money
and, and how sometimes that can get in the way too. Uh, and then by the time we finish, I think
are gonna have a lot of ways to think about where to source funds. So you can do a lot of deals.
Uh, I think we're gonna move to the visualizer. What do you, what do you say? Is that good?
Absolutely. All right. You love using that. (···0.9s) Hopefully you guys, like, when we use the
visualizer, 'cause we use it a lot.
It's like old school. (···0.9s) It is old school. Come on. Okay. We're the, the topic for the page will
be funding options (···2.2s) and hopefully your wheels are spinning and you're thinking about
some potential funding options yourselves. (···2.7s) All right. Where do we begin? Uh, have you
ever heard the term o p m? That would be a good place for us to start because we love using
other people's money.
Other people's money. (···0.6s) O P M is a term you'll wanna be familiar with, uh, because it will
expand your ability to do deals, buy a whole bunch. (···1.2s) And in the use of other people's
money, there's lots of places to go. Uh, one place would be having an owner (···0.7s) finance
the property for you. (···1.3s) So owner or seller financing. (···1.4s) And we actually, uh,
referenced this in one of the keywords that you would use in your search criteria (···0.5s) on the
m l s and search owner.
Owner will carry. Yeah. Anything like that. And whether you're looking on scouring on Zillow, uh,
looking on Craigslist, when you see that the owner will carry a note that the owner will finance,
then that is using other people's money. And we, and we do that often. Yes.
As often as possible. (···0.6s) All right. Next, uh, would be let's, uh, family and friends (···4.7s)
For other people's money. Now, when we talk about family and friends, I think maybe we're
sharing just our experience (···0.7s) as we got started. Uh, we mentioned earlier that Ron and I
left the corporate world in order to make that transition into real estate investing.
And I can tell you that a lot of our friends and family, not all of 'em, but plenty of them, oh,
thought we were crazy. (···1.1s) Maybe you've experienced that yourself. (···1.0s) And (···0.7s) I
can also share that as soon as they saw that our lifestyle was changing and theirs wasn't,
(···0.7s) when they saw that we were being successful and having fun in our business, (···0.7s)
that their perspective, uh, shifted from we're crazy to, they got really curious about what we
were doing (···0.7s) and how they might get a piece of the action.
Yeah. Right. Yeah. And, and the advice (···0.6s) always is if you're treating it like a business,
(···1.1s) it's a lot easier because you've got contracts in place, you've got promissory notes in
place. You've got something to secure the asset to back the funding up and make your family
and friends feel more secure with all the excitement that you're sharing. So it's actually run like a
business and, uh, you won't default on that.
And, and that security goes both ways, I think, uh, even for ourselves. 'cause we have had
family and friends in invest in our deals. Our biggest fear was what if we lose their money?
(···1.1s) And once we had the confidence to know that we were doing things with systems and
processes that mitigated risk, uh, I mean, everything has risk, but we really were minimizing
what that risk would be.
And we had confidence ourself and our ability to deliver on what we said we were doing that
that same confidence, uh, like transcended to our family and friends and that they knew that
their money was gonna be safe in our investments. (···1.2s) I, I love the, the story of that first
deal that my parents actually put some money in. You, you would often tell this, we kind of had
talked to them about the whole process. They had some money in a home equity line of credit.
(···0.8s) They were able to get it at a very inexpensive rate. They lent on a deal. And when we
handed them the check their principal and the interest that they had her earned, uh, on the deal,
my dad looked at us and he said, when's the next one? (···0.6s) When are, when are we, are
we doing our next deal? We listen our deal, it was their deal. How quickly can we we do these
deals again? Yeah, That's great. So yeah, I I think that when you start to build those systems
and processes, when people have a good experience, then they want to reinvest their money
with you again.
So It's, (···0.6s) it's Nice. It Always generates conversations. Whether I've been with our dentist,
with our doctor, we've got a current doctor down here asking questions. (···0.6s) People who
are busy earning money (···0.6s) and don't have the time to invest or pay attention, uh, rely
often on other people. Like (···0.6s) with the stock market, they also want other options.
And real estate investing is kind of a, a sexy thing when people are actually nailing it and doing
it. Right. And you'll be surprised the conversations you can have with other professionals out in
the marketplace that you already know. Yeah. And I have found that a lot that people are
looking to diversify even for as, as well at this point in time, as the stock market has done that
folks are wondering, you know, when, when is that gonna change? And am I in a position with
diversification that I'm gonna protect some of the things that I've been working for?
Right. (···0.6s) So, uh, family and friends definitely an option. Private money (···2.4s) and
private money can come from family and friends. Uh, it can also come from other folks. So it
might be friends of friends (···0.7s) that have some money in an I R A and that i r a is not
performing at the level that they're interested in.
And you can get them a better return for their investment. Uh, private money is often thought of
as an alternative to a hard money loan. I know UGG comes with high interest rates and points,
and who wants to use that? We will demonstrate why you might wanna consider it. Uh, we've
used hard money (···0.8s) and I can just say that if that is what's available for a deal and it
means do the deal or don't do the deal, do the Deal.
The hard money is really good. What's the Deal? Oh my God. Do the deal if it's a good deal.
Right. Don't be afraid of it. Yeah. Uh, let's see. Uh, a joint venture Yeah. Could be another way
of securing funds. And there's several ways to structure a joint venture. And it's often somebody
putting up the money while you do the work. If you're, if you're kind of (···0.9s) earning your,
earning your teeth out there and somebody supports you financially, it's a great way to shadow
somebody and learn the business as well.
Uh, so several different ways to do joint best ventures that are profitable to both of you,
obviously. Yep. (···2.9s)And (···3.7s) so, and joint venture (···0.7s) would also typically include
that you're profit sharing. And we have done deals like that with our contractors where it has
minimized the out of pocket expense during the renovations where the payout is at the end
equity Shares.
Yeah. And we were happy to share in the profit with those that were part of our team. That was
really cool to have that team effort. Getting comfortable with money and money discussions and
being creative and listening to other options (···1.2s) is very exciting. And it, and it transcends
everything that we're doing here. Yeah. Uh, bank, the bank obviously has money and
conventional, so that's not really, I mean, it is other people's money.
It's the bank's money, right? So you put, so that's probably more traditional in the way you would
think about it. A bank loan. Uh, it could be a home equity line of credit that you secure from your
bank. (···1.0s) And that home equity line of credit would be taken based on the equity, uh, that
you have in your primary home. (···0.7s) So a bank loan, a HELOC is what a home equity line of
credit is referenced as. You've been doing a little research lately.
We haven't used this strategy for funding, but it's, it's one word crowdfunding kind of taking a
look at is, And real estate, specific real estate crowdfunding. There's an awful lot of options
available for crowdfunding. And that's gotten a lot of popularity in the last probably five or six
years. (···0.9s) I pulled it up a couple of weeks ago for a different reason and as fast as I could
hit, you know, next, next, next, they were available. And there's different options even for equity
builds or debt, you know, supporting the debt or being an equity partner in some of these.
And it provided, what it does is provide a lot of people in the country to get involved in investing
(···0.8s)without having to come up with a few hundred thousand dollars to get involved. And
some of 'em, the entry level is, is pretty very reasonable. Um, like hundreds of dollars. (···0.8s)
And there are, you'll hear about being an accredited investor and when you look that up, it just
means you're financial a little more financially secure. You've got over a million dollars, um, of
available funding and assets. It's Not just a little, I'm for a lot of people, that's a lot.
It's not based on experiences. Based on your financial situation. If you've got a million dollars
outside of your home (···0.9s) or you make two or $300,000 a year, uh, either married or single.
So Those would be the kinds of people that would be providing funds. If you were crowdfunding
in order to do your deal. Um, you know, if you are looking to put money in, then you would have
to meet certain criteria in order to be a funder. But we're looking for funding sources.
Yeah. So those would be criteria of your funders. It's just tapping into how quickly things scale
and become available where you're not just in your own neighborhood. You've got access to
people around the world, around the country, which is pretty cool. And like you said, when you
have a smoking hot deal, Oh my God, the money come Outta the wood money, money comes
all Right. And flows to the options. Um, couple of obvious ones. Cash. Oh, uh, we haven't talked
about that. But if you happen to have cash sitting around or you know, someone that's got cash
sitting around burning a hole in their pocket, cash seems to always work (···0.6s) and often can
get you a better price.
Yes. 'cause the seller knows that if you have cash, then they don't have to wait for a bank to
make approvals. And so sometimes you get a little bit better price. Cash also allows for you to
move more quickly. And if someone's looking to get out, uh, it speaks, uh, other sources you
may have, uh, self-directed i r a (···1.8s) and we have done, uh, deals in our self-directed i r a
and for tax reasons.
That is a, an attractive option for many, uh, for, for many real estate investors. (···1.2s) It also
could be, uh, that it's interesting for someone else to lend from their self-directed IRA on your
deal. We've done lending from our self-directed i r a as well get Familiar with that. 'cause that is
a, that's a huge opportunity, right? For a lot of people that are of the age right now that have got
money and (···0.5s) in their IRAs, and you can provide a nice solution and help them out too.
All right. Uh, a 4 0 1 K, uh, could be a source to borrow from (···1.6s) knowing that you're, you're
going to repay. And that same with that self-directed i r a, if you're borrowing from the selfdirected
i r a, um, you know, you're the, the self-directed I r a in a sense is making an
investment in something. It is holding title to, uh, that property and any of the proceeds and
profits are going back to it.
So again, for for tax reasons, you're looking at that for a 4 0 1 K, you may be borrowing the
money out and then paying it back. (···0.6s) And so you've got some flexibility there. If you have
a life insurance policy, not all life insurance policies are created equal, but some have, uh,
particular ways that you can borrow funds from them. Really cool. And it, it's very cool Paying
yourself interest to borrow your own money and make a smoking hot deal. I mean, yeah.
(···0.7s) Very Excited. So yeah, so it can be a, a full source of Ask us how we know.
(···0.7s) So a life insurance policy would be another potential source. And this is not an
exhaustive list, uh, but certainly is one to get you started. A couple other terms (···0.9s) that I
would wanna make sure, uh, we address tier two. (···2.4s) The, to, to that one note though, that
(···1.0s) the bank loans, the conventional loans (···1.9s) get to know those two because (···0.5s)
they're gonna be a little bit more limited and take a little longer, but they've got 2 0 3 K loans that
will actually fund, help fund the rehab on a house (···0.6s) for you as well.
And there's f h a loans and VA loans for people that you can tie into. But plenty of options on
that. But there's a few more restrictions that you'll wanna pay attention to. And the last thing you
wanna do is have to wait 45 days (···0.8s) to get funding options when deals present
themselves, like right now. So just no limitation.
So, well, the other thing I, I would add to this because we are talking about rehabbing as credit
cards (···0.6s)because the rehab itself can often be funded on a credit card. Yep. (···0.7s) And
sometimes those are credit cards directly with the big box stores, um, that carry your appliances
and other things. So you, there's all kinds of creative ways that you can use credit during a deal.
So I would just put credit cards down Just in case. Again, as part of, of the limiting belief. It's the
same thing with the hard money that we're talking about in minutes.
(···0.7s) Who would pay 18 or 20 or 25% interest on like a credit card? And it's like, well, let go
through the math before you say no. Because even Before You say that, having access, access
to all the things available, uh, through a credit card, (···0.7s) it's worth considering. Uh, I'd say I
often get a credit card where I can borrow money at a very low interest rate, or you get a new
credit card that's got a great deal exactly attached to it and it's got 0% interest for a promotional
window of 12 or 24 months.

My point is, again, don't allow a limiting belief to shut down an opportunity to move funds. Yes.
That you don't have to have, 'cause you're on a credit card, you know? Yep, that's True. Don't
turn down opportunities. All right. P o f or proof of funds, (···1.0s) this is something you will want
to have readily available. (···1.0s) And that is so that when you make an offer, you can let your,
uh, sellers know that you in fact have the means to buy, uh, the property in the way that you're
saying.
So if you were working with a bank and it was a traditional bank loan, (···0.5s) then you want to
be, uh, already approved. So you want to have a pre-approval letter. If it's a bank, uh, if it is
money that is available through a lender, a private lender, a hard money lender, uh, yourself,
you have, uh, those, those dollars available, you are gonna wanna have, uh, a document
stashed that provides to the seller that you have proof that that money is there.
(···0.6s) And so anytime we make an offer, we attach that along with our offer. Included also is a
note that says, this is a kind of offer we're making. This is how quickly we can close proof of
funds is included. If you have any questions, let us know. And they're updated so that with the
date and stuff saying can see that it's current, it's not something from a few years ago, but
(···0.5s) we Update Planning. You are, you are amazing and you're being organized.
(···0.5s) If you, if you are not organized, find someone who is. So, I mean, we make a team, It's
just cutting and it's, it's setting yourself up for success. Again, when something presents itself,
you've got these things lined and ready to go and (···0.8s) you can just hit send to justify and
give some of the confidence that you can close on the deal. Because the last thing people want
(···0.6s) is for deals not to close or something. Not to show up at the closing table or for saying,
you know what? I didn't really have access to the phones funds that I thought I did.
Right. So eliminate those. Yeah, True, true. Um, other two other terms that I would add, there's
more. Yeah. Well, and these are not necessarily funding options, but just important terms for
you to know. So we spoke of the term O P M. Mm-hmm. And now we'll say O P C Oh (···1.0s)
and O P C is other people's credit. (···1.6s) And so don't, again, let, uh, well, I've got bad credit
be a limitation on what you're able to do.
Uh, you can borrow other people's credit scores, uh, with their consent and approval, but that is
something you can do. And the other thing is O p t, other people's time (···2.5s) and you know,
that time could be (···1.1s) any, any form of time that they invest in what you're doing. So
(···0.9s) we're always thinking about how to leverage and work with the team members that are
gonna make us more productive.
Uh, and money is a big part of it. So how can folks help us (···0.6s) increase the amount that we
can do (···0.6s) by collaborating and utilizing the resources? Now do you wanna address that
expensive money stuff? Sure. I'm thinking maybe we can diagram out, we wanna show you, uh,
just for an example, I think the hard money lender and the credit card (···0.7s) are probably the
two where (···0.8s) sometimes the reaction is too expensive.
You know, whether it's a high interest rate or there's points that it becomes, uh, a concern.
(···1.0s) And so we're gonna take a look at what, uh, the reality of (···1.0s) having hard money
available could look like. Um, so are we gonna buy a house? (···1.4s) We're gonna try and and
do an example for you that will demonstrate (···0.7s) how a hard money loan could work.
(···0.5s) What is this hard money lender? What are their terms? Uh, this hard money lender will
make it three points and 15%, (···0.8s) which is actually the first hard money loan that we
utilized (···0.7s) was at these rates. And then over time, as you prove to the hard money lender
that you are a great client, uh, they may, uh, reduce their points or interest or both, which we've
benefited from.
Uh, but that first deal, you gotta earn your, your place. So you Explained points, Uh, points
(···0.6s) is (···0.8s)the equivalent. The easiest way to think about it is if you were borrowing a
hundred thousand dollars, uh, three points would be the same as 3%. Um, it is not something
like an interest rate where it (···0.7s) is spread out over time, spread out over time. It's, it is, it's
an upfront fee, full amount. Now they'll tack it onto the back of the loan, But they're guaranteed
You don't have to pay all, you know, you don't have to pay as you go and (···0.5s) you don't
have to pay it upfront.
In some cases, in some cases you do, but you, they're gonna get that that 3% or so. If it was a
hundred thousand loan and it's three points, that's 3000. They're getting that. Whether you
borrow the money for a month or 12 months, they're assured that on top of that, they're getting
15% on that a hundred thousand as well. Yep. So why don't you write, um, three points equals
$3,000.
Oh, uh, actually forget that. Let's go through, scrap that idea. Gimme an example. We're gonna
do a real example and we'll just apply it. (···0.7s) We could do more than one example. All right?
So we're gonna buy a house. Ooh, (···2.1s) excellent drawing skills. And this house will have,
yeah, I think so too. Alright, this house will have an a r b of $200,000 and, uh, (···6.6s) go ahead
and do your 70% rule on it (···3.3s) Must be a squirrel in the backyard or a delivery at the front,
200,000 times 0.7.
(···0.8s) So (···2.4s) right off the bat, $140,000. All right? And (···1.6s) this particular house
needs $25,000 (···0.9s) worth of renovations. (···0.7s) So we've gotta get that pulled out.
(···0.6s) 25, Yeah. 25,000 in Reno. (···2.5s) So that leaves us with a maximum allowable offer
of 115,000. So here's the really cool thing on this particular house. (···0.8s) We were able to
secure this house not at the maximum allowable offer level, but instead for a hundred thousand
dollars. (···1.1s) So go ahead and put purchase price. (···2.3s) We got it for a hundred K.
(···1.6s) Now we have a dilemma. (···1.0s) The dilemma is we have 50 K in the bank (···2.5s)
and we obviously need more (···0.6s) than 50 K, and we have exhausted all of our normal less
expensive resources. So the only option that we have on this deal is to borrow hard money. Oh
my gosh. That meaning?
Do we wanna do that or no? So let's, let's get a feel for how much money we actually need. Do
you have a highlighter? I love using a highlighter. How about this? I don't. (···0.7s) So how
about if you highlight the 100, which is our purchase price? (···1.8s) Excellent. And the 25 that
we need for the reno, that's our all in cost on the Reno. So we need 1 25 and (···0.6s) we've
only got 50. (···3.0s) And let's say that this particular lender, we could add this to the notes at
the top that they will lend.
Um, this particular lender will only give us 80% (···0.7s) of the purchase price. Now, often the
lender will give, uh, a percentage of the, uh, purchase price (···0.8s) with a down payment by
use so that they know that you've got a vested interest. And you might have to go secure that
down payment from another person as well. Other people's money. (···1.3s) And a, uh, a hard
money lender will often give you disbursements to the reno, to the rehab because they know
you're improving the quality of the product.
(···0.6s) But for this example, we'll keep it simple and we'll say they're just gonna give us 80% of
the purchase. (···0.7s) So the most we can get from them is how much? (···0.9s) 80,000.
$80,000. (···1.8s) And that's okay. Uh, because that 80% means that we'll just need another 45
to do the whole deal.
(···8.2s) And that 45, we have enough, we have 50,000 (···0.7s) for deals, that 50,000 in the
bank is our deal money. (···0.7s) And so we'll still have 5,000 in the bank as a cushion. So you
wanna use the bank and No, the money, the money you have in the bank, well, that's our
money. Yeah. That 50,000 is our money in the bank. So we're gonna use that for the balance,
(···0.7s) and that'll leave us with the extra 5,000 in the bank.
(···1.0s) All right? I know that we don't need that 45 all at once. That's gonna be funding the
rehab, which perhaps we're gonna do on a credit card when we have the bill for the credit card.
We know we have the money to pay the bills. (···0.6s) So it's there. All right. Now the bottom
line here is this house had an RV of 200 K. How much, how much that money cost? All right,
well, let's calculate the cost. See what it is.
(···0.9s) If we're borrowing the 80,003 points is how much? (···7.3s) It's an $2,400. Can you see
that? So we know out of pocket (···0.9s) that right away this money, the, the points alone are
gonna be $2,400. Now, (···2.0s) it's not only points, it's interest to it's 15% interest. (···0.6s) So
that 80,000 times 15% (···5.5s) Is how much?
(···2.5s) 80,000 times? 15%. 12,000. It's $12,000. Now is it $12,000 in total or is it $12,000
(···0.8s) over a year? Well, that's $12,000 on an annual basis, Right? So it's really a thousand
dollars a month. (···0.7s) And we're gonna make the assumption that we can get this project
turned around easily in a six month window, meaning from start to sold, it's gonna be six months
or less.
(···0.6s) So we're gonna need 6,000. Uh, we're gonna owe them 6,000 at, (···0.7s) at most of
the 12. 'cause we're only going to use it for six months. (···0.8s) So the total amount that that
money is gonna cost us is $8,400. Sounds like a (···3.1s) lot of money. Uh, let's see if it makes
sense or not. Now we know the ARV on this house is 200 K (···2.5s) and when we sell it, we're
gonna have real estate commission and taxes due and some other stuff (···0.6s) at closing.
So what's a fair number to to say that what? We'll clear 90%. 90% of the 200. So we're gonna
back out all of that extra stuff we have to pay when we sell (···1.3s) and see what we're gonna
be left with (···1.0s) 180.
So 180,000. (···1.0s) Now we still have to back out what we've put into the house. (···0.6s) And
so that 180, we have to take out the purchase price and the rent. So the purchase price was a
hundred Plus, right? Uh, we're going to back out the 25,000, so minus a hundred, (···0.6s)
minus 25 (···1.3s) for the renovation.
(···1.6s) And then we still have to back out the cost of the money. (···4.5s) So this would've
been our profit. If we didn't have to borrow that money, (···0.7s) we would've made 55 on this
house, and that would've been great, 80. But we did have to borrow money and it cost us
$8,400. (···2.5s) And so we take that 8,400 out and we're left with 46 6. Now, (···1.2s) I don't
know about you, So, (···1.0s) but (···1.8s) If I had the chance to do a deal (···0.6s) and make
$46,600 in six (···1.0s) months on a flip (···0.9s) or make nothing because I didn't have the
money and I didn't wanna borrow hard money.
(···0.8s) So if I paid you $8,400 to get $4,600, yeah, it seems like (···4.8s) a really, really, if I
charged you $8,400 to make 46, 40 $6,000, that's it.
I think it's well worth the money. Correct. So, so that's the bottom line. Yeah. Did the money cost
a lot? Sure. (···0.8s) Did it cost, was it worth the investment in order to make 46,000 and at 46 6
in this scenario, uh, for me, yes. That's gonna be a decision that you guys will have to make on
your own. (···0.5s) We just wanted to get rid of that myth that, you know, hard money's too
expensive to look at as an option. All right.
You wanna pull up the funding options one more time? Do you have that sheet available? If you
had, if you had, let's put it this way. If you had $200,000 in the bank (···0.7s) and you found a
smoke not deal that needed, you know, for 150 and needed $50,000 and you have the cash,
used, all your cash for 200,000 bucks (···0.7s) and it takes you six months to turn that deal,
(···1.5s) you're limited in doing a couple of deals a year if you're only gonna use your own
money with, and it's the most riskiest thing to do, as opposed to, well, what Happens if it goes
bad?
If It goes bad, you have no option. As opposed to putting the 200,000 in the bank as a reserve
and leveraging other people's money where it makes sense. Yeah. And getting multiple deals
done. It's a no, we agree. The hard money is an expensive proposition. Can you just put the
chart up real quick so that we can do a, a fast review of what you wrote down as, uh, if you, if
you don't have it, that's fine. I thought you had the sheet that listed out all the money options.
(···1.2s) You pulled it off the screen, you had it all right. Maybe it didn't.
Um, so up here it is. We've got it right there. Let's just use that one. Uh, just a quick review of
what the funding options are. So we have other people's money, (···0.8s) owner and seller
financing, family and friends, private money, hard money lenders, (···0.9s) joint ventures, bank
loans, uh, home equity line of credit, crowdfunding, cash, self-directed IRAs, 4 0 1 Ks, life
insurance policies, credit cards.
Getting together, your proof of funds (···0.5s) suggestion following this session. Get out there
and get comfortable with having money conversations. Start to solidify some of the resources
that you will need in order to get your first deal done. All right, till next time, be well. Be well.
(···3.8s)
(···2.1s) Welcome back. (···1.1s) We had mentioned that we would be jumping into the seven
steps of smart rehabbing, (···0.7s) and then we talked and we said, you know what, after all that
time spent on the importance of a home inspection and what you can learn from one, (···0.6s)
wouldn't it be cool if we shared one or two of our own home inspection reports with you so that
you had the benefit of seeing what kind of information was included.
So we are actually going to add this as an extra, and then after this session, we will pick up with
the seven steps of smart rehabbing. Good news. All right. I think, I think you guys will learn a lot.
You'll see how maybe boring it is, but how important it is. I (···0.6s) am going to screen share.
Uh, we have picked out two more, uh, recent, uh, Rena renovations (···0.9s) or, uh, properties
that we worked on, (···0.8s) and I wanna make sure that, uh, here we go, (···1.1s) that you get
the benefit of going through the inspection report.
So this was one of the properties that we renovated in The villages actually just, uh, finished
and sold, uh, within the last week. And so I, I wanna start with, you've got your company, you've
got the date of the inspection and the property address, (···1.0s) and then we can see that this
is a licensed, uh, a licensed inspector and that is important to us.
(···0.8s) And we can look at the table of contents with regards to what is included in this report.
(···0.6s) We have a table of contents filled with exterior, the structure, (···0.7s) the roof and attic
systems, the H V A C, electrical system, plumbing system, the garage, the laundry room, the
interior rooms including bathrooms, (···0.5s) kitchen and built-in appliances and cabinets,
irrigation and sprinkler system.
And a summary (···0.6s) we mentioned when we went through the importance of a home
inspection report that you will get more than one document from the home inspector. You're
gonna get a full report, which this is, and then you're gonna get a summary report, which is a
sub-segment of this report. (···0.6s) All right, so this is the full report and the full report that was
submitted to us was 46 pages long.
(···1.0s) It is timestamped, (···0.6s) lets us know who the agents were that were involved, and
then they let us know what their standards were. So we know how to, uh, how to read their
report. (···0.7s) And so they've got items that are inspected, so where they could do a visual
inspection and then they highlight if something needs to be repaired or replaced. (···0.6s) They
give us anything that's just an f y i. And (···0.9s) then general maintenance in green, uh, if
there's a maintenance recommendation (···2.0s) continuing down, uh, you can see that they've
gone through what kind of house it is, the approximate age of the house, (···0.6s) whether or not
it's occupied the temperature of the home, whether or not it's furnished.
So general observations. And they talk about even the day (···0.6s) because they're gonna get
information if it's been raining.
If it wasn't raining, that's gonna be information that they'll use when they're doing an evaluation
of the home. You know, is the yard soggy and has it rained for the last week? Um, they would
be able to to note that. (···1.6s) All right. They started with the exterior and letting us know that
the exterior structural section contains information, uh, with regards to the siding, the windows,
the doors, the driveway, the porches and patios, structural types pertaining to foundation and
walls.
They tell us what materials were used. And then as we mentioned, uh, in the previous session,
they're going to include photographs. And so they're letting us know in pictures what is, uh,
being inspected and then what their observations are. So they're pointing out that there were
some cracks in the siding and those are likely due to the landscapers. (···0.5s) There's some
gaps that were in the siding that would need to be fixed and these would be obvious things for
us to take care of and to share with our contractor before we put the house back on the market
after our renovation.
(···0.7s) When you walk up to the front door, there's some exposed pieces here. (···0.9s) You
can see the paint at the base of the foundation is discolored. (···2.2s) They note on the screens
on the porch, which have been replaced or need replacement.
Uh, they did notice that there was dog feces laying in the back. Glen eye lady apparently let her
dog in the back and let him poop in the lanai. It was pleasant for us. Tom is very thorough. Yes,
he certainly was. Uh, home has poured concrete as a foundation. (···0.9s) Went through the
floor, structures, (···1.2s) went through the wall structures, and we are still looking at the exterior
of the home.
(···1.3s) Now he is moving to the attic system. The attic system includes ventilation sections,
um, roof design, trestles, anything that they can see when they're in the attic. (···0.6s) And so
here again is a general, uh, section of information. (···1.1s) And then we actually go up onto the
roof (···1.2s) and on the roof he pointing out where nails have come through, um, talking about
what kind of material the roof was done with.
(···0.6s) And so this would be a flag to us about the age of the roof and at what point we might
need to replace a roof. (···0.7s) And so you'll notice here he says, this appears to be the original
roof surface, which would put it at about 14 years to 15 years old. (···0.6s) I would recommend
contacting an insurance carrier you'll be using to discuss the timeline that the insurance
company has for replacing a roof surface.
So while this type of roof is sold as a 30 year roof (···0.7s) in the state of Florida, there's been a
lot of changes with insurance. And if in fact a roof is 15 to 16 year old, uh, years old now there
are some insurance carriers that are requiring replacement of the roof (···0.8s) with other
carriers you can get away with a bit longer. Um, but I'd say in general we're finding a 30 year
roof has got a lifetime of about 20 years.
Insurance Companies have gotten hammered in a lot of our states with all the weather in the
last couple of years and adjusted accordingly. And states that just get a pounding, they literally
are not insuring 'em if it's, uh, within 15 years of, of (···1.1s) when they're installed. (···0.6s) So
here you can see he is noting that there's exposed nail heads (···1.0s) and he is got that noted
in red because that should be fixed. Uh, in addition the photos of the roof structure.
Oh, Calvin doesn't like doing the whole inspection reports. Maybe you can pick 'em up. Ron
Trying to not be obvious when I'm scratching his head occupy. All right. So he may join us for
just a little bit. We'll see. (···1.4s) But these are pictures inside the attic and again, allowing
some information, it allows us to see that there's junk up there that's gonna need to be removed.
(···1.2s) He is pointing out any other concerns we're going through now.
Roof drainage systems, gutters and downspouts. (···0.7s) We'll go through the H V A C. So
(···0.7s) this is your heating and air conditioning. They're gonna test all of this. They're gonna let
you know, um, what system it is. They're gonna let you know whether it's working or not (···0.6s)
is including pictures of the outside unit (···0.9s)letting us know what kind of condition it is. It
looks like the coil was in good, good condition at the time of inspection. The AC was not
something that we needed to replace, which was great news (···1.3s) we're going through.
And he is showing the heating equipment, emergency auxiliary heating, operating, uh, system
(···1.3s) and uh, whatever else he noted. (···1.3s) We'll go through here. And he is showing
pictures of the filter, what kinds of filters where those go. The lock handle is at the bottom left
side. So he is showing that something was missing and he would recommend replacing that
(···1.5s) for the electrical systems.
Going through everything (···1.3s) showing us the uh, electrical service that comes into the
house (···0.9s) and then showing us the panel inside the house. (···1.5s) Pretty detailed stuff,
isn't it? Uh, showing us the exterior lights on the house, uh, which we knew are intended to
replace. They were pretty visible. Yeah, they were pretty visible. (···0.6s) The fans hands, uh,
looking at the receptacles for electricity that are near the sink, you can see at water running in
this picture (···0.6s) and that they are running the water to see if there are any leaks to see if
things drain properly.
(···0.6s) So this is an incredibly detailed, we're only like halfway through the report. (···1.4s) He
is got a plumbing system (···1.7s) and he's going through here. Uh, there was an old, uh, water
filtration.
Uh, was this a, a water softener softener? It was an old water softener that was in the house
and that actually had mold behind it. Uh, that was problematic (···0.9s) and you're seeing that in
the photos here. And (···0.9s) those were points that actually we were able to go back and do
some renegotiating on, uh, showing additional issues here. (···1.1s) And these are again
marked in red because they felt that these were things that needed either repair or replacement.
(···0.7s) Now the hot water heater was problematic.
There was a new hot water heater that he felt had been installed in 16 or 17. However, there
was damage and you could see how they had done a handyman setup. Um, um, not even a
handyman set up using A garden hose, setting it up on boxes instead of No, it Was, yeah. So it
was not to code. (···1.5s) Needless to say that all needed work and that was all stuff that was
shared with our contractor and that would've been visible to the contractor.
(···0.7s) You're checking outside faucets to make sure things work. Now they're going through
the garage and he is noting everything that he is gonna be checking or that he can't check due
to the junk that was in the garage. (···0.6s) So again, there were mold issues here, uh, showing
us the testing system for the garage door (···2.7s) and then going into the laundry room.
(···1.2s) And there's a washer and dryer here. So he is going through the vents, (···0.7s) no, no
red for the washer and dryer. So that was good (···1.6s) interior rooms, including the bathrooms.
And again, so he had noted at the beginning of the report how he would capture information and
red would be a sign that there was a repair or a replacement needed. (···0.9s) And so here's
noting information yet here he's saying, well we would need to do something with this door
handle 'cause it's falling off (···0.8s) and a door handle's a little thing and (···0.7s) actually the
door handles and hinges in this house.
Overall we're in great shape and we didn't have to replace them all, which is a savings of
money. (···0.6s) But this inspector is so detailed that he actually captures all of that information,
uh, showing us some cracks. (···1.3s) And then this was in one of the bathrooms. You could see
that the paint was peeling and so there was moisture in this bathroom and that would obviously
need to be fixed.
(···1.8s) Kitchen built in appliances and cabinets. So let's see what he had to say here. Um, the
water dispenser on the fridge was not working. We had already budgeted that all of the
appliances would be replaced. We were gonna upgrade to stainless, but he notes that the
microwave's not working. The seller had that on their disclosure. The irrigation and sprinkler
system (···1.2s) tested the sprinkler system and had noted a few that needed to be fixed.
The one coming outta the tree. Yeah, one in the tree and one at the side of the house. (···0.8s)
So here's a summary of defects. (···0.6s) So they're highlighting in red all of the problems and
this house was actually not in terrible shape. (···0.7s) And then things that were for our
information. (···1.2s) Now I am gonna move from this. I'm gonna stop the share on this and I'm
gonna pull up the summary report.
Uh, just for comparison. So we just looked at something that was 46 pages long (···2.4s) and
I'm gonna show you that this (···0.6s) is only 14 pages long. (···0.7s) So it notes right on the
outside that this is not the full report, (···1.0s) that this is a summary report, (···0.8s) how they've
noted the information. (···1.0s) And then what we've got here is just items in red. (···1.5s) And
we're looking through this to see what in fact we might request get fixed.
(···2.5s) And we'll keep going down (···1.4s) and down through the information here. (···1.5s)
And here is where we focused. So out of uh, 14 pages of information that we're provided to us,
(···0.8s) when we went back to the sellers, (···0.9s) our concern was that there was mold
(···0.5s) that had not been detected (···0.8s) and that there were issues with the hot water
heater not being decoded, uh, that were not visible to us when we walked through the property
because of the amount of junk that had been in the garage.
(···0.9s) And we had our contractor provide us with a quote (···0.7s) for those items. (···1.1s)
And that gave us the ability to renegotiate on the contract and get a discount, um, on that
house. (···0.5s) So I think, uh, I wanna say that the actual amount off was about $2,500 (···1.1s)
that we had taken off the price of the house, uh, when we did that.
(···1.0s) All right? So that's one example. I'm gonna give you a second example. If you feel like
you've had your fill and you don't wanna watch the rest, I get it. It's not the most exciting stuff.
However, there is always a lot to learn when you're going through these reports. And so if you
can bear with us, uh, again there, there'll be something to see here that's different. So this is a
house that's outside of the villages.
This was one of the homes in Ocala. (···0.9s) And it's a different inspector. The inspector that
we use in the villages only works on properties in the villages. And so we have someone
specific to homes that we buy in Ocala. (···0.7s) Their report is uh, headed up also with a table
of contents about what's gonna be included. (···1.1s) Also, timestamp, property address.
(···0.8s) They don't know with color coding, but they tell us what they are going to cover (···1.2s)
and then they go through the items.
Now interesting here (···0.9s) as we had walked around the outside of the property that we were
gonna buy, (···0.5s) we noted that the roof would need replacement. Great to see that. Our
inspector also noted that the re uh, that the roof of this home was in pretty bad shape (···0.6s)
and that it would likely need to be replaced. Uh, they've gone through and they're highlighting
different issues. Uh, some that were not so pleasant, like there are signs of rodents 'cause they
found feces in the attic.
(···0.9s) Great. Uh, you can see uh, different issues with the wall cladding. This is, uh, flashing
and trim that they're commenting that they inspected, uh, rear door. We definitely have issues
with the structural component of that, (···1.5s) highlighting windows that are broken.
Again, these are things that when we did our walkthrough that (···0.6s) we saw that there were
windows that would need replacement. And now this is being summarized in a report for us.
(···0.9s) So they're showing sections of the back fence (···0.8s) that were taken down and
obviously that would be a choice to fix, replace, uh, knock down our option (···0.9s) going
through the exterior outlets and faucets.
(···0.7s) This was a shed, uh, in the back. It actually still is a shed function shed. Yeah. And it
got cleaned out and windows got replaced. (···2.0s) You can see the inside was quite delightful
on this one. Difficult, this is nothing for the inspector to get through 'cause there was so much
stuff. Uh, they're looking at the outlets, the fans, uh, missing pieces to the cabinets. This is
someone is living in this house. These were folks that unfortunately, or (···0.7s) I guess
fortunately, uh, needed to be evicted 'cause they ended up being non-paying tenants.
And we kind of knew that going in, that it was gonna be a problem. Uh, reporting on the
appliances, (···0.6s) finding holes and cracks in walls. Um, patched up walls, (···0.8s) issues
with windows, with fans with lighting. Seeing the junk in the house, uh, really gives you kind of a
total overview.
Looking at some water concerns, uh, being able to pull off the, uh, faucet (···1.2s) that controls
the water. So that just like popped off when they were going to test it. Uh, noting where there's
moisture issues. (···1.7s) And this house, there was some, uh, major issues in the backyard. So
this is like septic sewage (···0.7s) in the backyard. And the tenant obviously had an issue with
her landlord (···0.5s) because the tenant here had let the landlord know that there were sewage
issues and the landlord had done nothing about it.
(···0.5s) So you can imagine that when this was confirmed, and obviously we could have seen it
too, (···0.8s) that we did do a, um, an inspection on the septic system (···0.7s) and get a quote
for replacement of a septic system, uh, because that needed to be done.
Now, you know, it was interesting 'cause we say, you know, you don't wanna rely on sources
(···0.8s) that are not validated sources like someone who is a licensed and insured inspector.
(···0.5s) The homeowner surprisingly told us that there were no issues with the septic system.
(···0.7s) And when we first saw the house, um, we were not getting this visual of the backyard.
So that didn't reveal itself until a little bit later.
(···0.8s) And we required, uh, extra time to get a septic inspection done on this property.
(···0.6s) And I think, I forget what the budgets were, but it was pretty substantial. And we
negotiated for the seller in this case to replace the septic systems. Uh, here's a picture of the
hot water heater. (···0.9s) And again, talking about the the product, uh, beyond its designed life,
there were a lot of comments about things being beyond their designed life.
(···1.1s) There's your electrical panel and uh, smoke detectors that needed replacement,
(···1.2s) the heating supply and (···1.5s) how well the handlers were. Uh, some interesting stuff
in the attic space. (···2.1s) I'm really happy that I don't end up doing the work inside the house.
(···0.7s) All right, so that gives you a flavor for the full report. This one again being 29 pages.
(···1.2s) And I will go to the mini of that (···0.9s) and you'll see the difference on this one is
(···1.8s) that even this report (···1.3s) is substantial. So here is um, the summary report. And the
summary report for this place was nine pages (···0.9s) and included much of what we saw in the
last one.
So these were the things again deemed most important to take care of, highlighted for us as
problematic (···1.6s) and things that the inspector felt would need to be addressed. (···0.8s) And
the beauty of a report like this is it could be passed along to your contractor (···0.7s) as you're
building your scope of work (···0.5s) to share with them the details about what is going to need
to be done.
Um, I don't know that there's anything else we wanted to share here. We just thought that
there'd be a lot of benefit of (···1.3s) kind of experiencing and seeing firsthand (···0.6s) what a
full summary report would look like and a partial. (···0.8s) And that even though there are huge
documents, I mean it feels like a textbook when it comes, Don't feel overwhelmed.
(···0.6s) Just, uh, we've spent what, 22 minutes together. We've gone through two reports
together. (···0.9s) And if you can take something like that again, I think the first report that we
shared (···0.8s) that inspector costs us, I wanna say it's $375 for an inspection (···0.8s) and
within 24 hours of the actual inspection we've got a full report and a summary report. And it was
for the investment of that $375.
On that first one we shared that we were then able to negotiate a discount on the house of
$2,500. (···1.0s) If we didn't have that report to validate what we were saying was true by a
licensed inspector, (···0.5s) it would've been a lot more difficult for us to go back and
renegotiate that. (···0.7s) And (···0.6s) some of the stuff that you may get wigged out about an
inspector can go through and say, you know what? It's not as bad as it looks. (···0.8s) Or you
should be concerned about something.
So it can help qualify things that you (···0.7s) may have seen and have big questions about, uh,
which is very helpful too. Yeah. So hopefully you found value (···0.7s) and now I do. Uh, i I will
promise (···0.5s) that in the next session that we will pick up where we had said we would pick
up this time (···0.6s) and we are gonna start through that process of the seven steps for doing a
smart rehab. So the assumption here is you've got the house under contract, you have done
your home inspection and you've given it a thumbs up (···0.6s) that you are ready to move
forward.
I can at least show his face. He's too cute the paws. Okay, but here is Calvin (···0.7s) and he is
clearly distracted 'cause there are squirrels outside. He's actually pretty cute. (···0.9s) He level.
Alright, we'll see you guys next time. Have, uh, have a great rest of your day. (···1.8s)
(···2.3s) Welcome back to Smart Rehabbing. Uh, we have some really fun stuff in store for you
this afternoon or whatever time of day you're watching. Uh, we will be covering off (···0.7s) on
the critical documents. (···0.5s) So this is completing critical paperwork, uh, that needs to be
done. And there are six critical documents. Um, this is for both your protection and the
protection of the contractor.
(···0.7s) Those of you that don't like paperwork, this is not a section to skip. (···1.4s) We're
gonna take the time to go through the documents, (···0.7s) why they're so important (···0.7s)
and how to fill them in. And I think often there's an avoidance to the documents just because
they feel overwhelming or it's hard to understand. (···0.9s) So we're gonna try and make it
simple for you. Uh, we have created the documents.
They are available for you to reference. (···0.5s) We will always suggest strongly and encourage
you to take what we're giving you as a template and run it by your local attorney accountant, uh,
the powers that be to review and make sure that it will work where you are. (···0.8s) But we're
certainly giving you a head step, uh, a head start in the process by providing them to you.
(···0.5s) All right? So the six critical documents that you will need, uh, are the independent
contractor agreement, (···0.7s) the final scope of work, (···0.9s) a payment schedule for the
contractor, (···1.0s) the insurance indemnification form, uh, W nine.
That is one that you don't have to check with anyone 'cause that comes right from the
government, but we are going to show you a copy. (···0.6s) And then also the lien waiver. Hold
on. What do you haven't read? (···0.8s) Oh, yeah, that's a really good point.
Why don't you highlight it? (···0.7s) Do not sign any documents until you close on the property,
period. You wanna Repeat that, that's really important. Yes. (···1.0s) Do not sign any
documents until you've clo uh, until you've closed on your property, Right? You, you don't want,
uh, to have any vested interest with anyone on a property that's not yours. Correct? That was a
really good point. All right, we are going to switch over to the handy dandy visualizer, and we
are gonna take a peek at these documents in a detailed fashion.
All (···0.5s) right, I'm gonna zoom in, uh, make it easier for both, uh, for us (···0.7s) and for you
to see what we're speaking to. And actually just in case you feel that you need a highlighter,

okay, I'm gonna pass that over. Got it? All right. So document number one. This is the
independent contractor agreement. (···0.8s) And notice that this is a non-employee
compensation contract.
Uh, very important to note that this contractor that we're hiring is in fact an independent
contractor and that they are not your employee. Uh, we're gonna go through the first part. So
here you go. This independent contractor agreement is entered into, on this day, blank of blank,
20 blank. I think you know how to fill in a date. (···0.9s) It is going to be between, this is you,
your business, (···0.7s) a blank li limited liability company.
Um, if you're a Florida liability, limited liability company like we are, we would put Florida in that
place. You wanna point to it as we go through, um, just so that they can see, that's fine. Your
special pointer. So it's between, uh, whatever your business name is and what state you're
referencing located at, and that's going to be your address.
(···0.6s) And then next it says, and blank, which is the independent contractor located at. That is
going to be their address for work to be performed at. And that is the address of the property
that the work is going to be done at. (···0.7s) If you don't have a limited liability company and
you have some other form of ownership, uh, for the property, and hopefully it's not in your
name, we would advise not to do that.
Don't do that, don't do that. Um, but if there's a different way that you're holding the property,
(···0.7s) obviously you're gonna make a modification to this and, and note how it's helped.
(···0.7s) All right, next we have a bold section, independent contractor. We'll commence work on
or before we're putting the date that this project is starting (···0.6s) and know again, we at this
point (···0.6s) already have the house under contract, so we know that they can start as soon as
we say go.
(···0.5s) So it's on or before blank. (···0.8s) And very important is that the work will be
completed in its entirety (···0.5s) on or before blank, (···0.7s) And (···0.7s) we'll call it out
throughout the contract. But, uh, but note that the contractor will not start until pull. Permits are
pulled. If, if you've got certain towns or city ordinances where you've gotta have a permit even
for a demo, which a lot of places do, (···0.9s) make sure that nothing is started until the demo
and the demo is released.
And, uh, you have the proper paperwork before you start filling that dumpster up. And that is
that the demo permit is released, correct. So that you actually have that. All right. Next. (···0.6s)
Client and independent contractor agree to the following (···0.7s) point. Number one, (···0.6s)
the independent contractor, (···0.7s) contractor and client intend this agreement to be one of
independent contractor and client.
(···0.5s) Accordingly, the contractor retains the sole right to control or direct the manner in which
services prescribed herein are to be performed. (···0.8s) Subject to the foregoing client retains
the right to inspect, to stop work, to prescribe alterations, and generally to supervise the work to
ensure its quality and conformity with the spec. With the specified in this agreement, (···0.9s)
the contractor and the client understand that it is the contractor's sole and complete
responsibility to pay all employee, uh, to pay all employment taxes, including federal and state
withholding taxes and social security, (···0.7s) and to obtain insurance, including workers'
compensation coverage and public liability insurance and property damage insurance arising
out of or relating to this agreement.
(···0.8s) Contractor warrants that upon signing of this agreement that the contractor has
obtained all stated necessary insurance, (···0.7s) and that it will be kept in full force and effect
until the completion of the work contracted herein.
(···1.0s) Terms of this agreement shall apply (···1.0s) to and encompass all services rendered
by any and all subcontractors performing services on behalf of the contractor to the fullest
extent permitted by law.
The contractor shall indemnify and hold harmless the client, client's, representatives, agents,
and, and employees from all claims, losses, damages and expenses, including attorney fees
arising out of or resulting from the performance of work. Provided that such claim loss, damage
or expense is caused in whole or part by any negligent act or admission of the contractor.
Anyone directly employed by them or anyone who acts for, uh, acts they're liable for (···0.7s)
and attributes to bodily injury, sickness, disease, or death, mold growth, or to injury or
destruction of tangible property other than the work itself, including any resulting loss of use,
regardless of whether or not it is caused in part by the party indemnified above (···1.1s) huge, a
lot said, Yeah, there's no sexy way to to dress this up.
These are the details your attorney will add, perhaps something as well, but it's the details that
protects both, both you and your contractor. The, the property, the city, everybody that will be
well-informed and protected by the language that covers the things that you, you need to cover.
So we're reading it, (···0.6s) apply it and get it done.
Run like a business, not a hobby. And, And as Ron says, you know, this is to protect you and
the contractor. Well, it does seem skewed and quite frankly, it is an agreement that we are
asking them to sign because we want to make sure that we are protected (···0.9s) the ways in
which the contractor themselves are protected by doing what we've asked them to do, ensuring
that they have the insurances and pieces in place so that if something were to happen, that
they, they're also protected.
(···0.7s) All right, we're gonna move to page two. We have five pages. All right, you want a
break? No, I think we're good. Oh, do you want us Go ahead. If you mind to, I want a break. Do
you go for it? You got it. Do you want a break? I do. Do you wanna work the red pen? Yeah. No,
go ahead. You got it. You can do both. You get this? There we go. Yeah, we're good. Number
two, agreement to perform work and supply materials. (···0.8s) Independent contractor shall
perform the following work and supply the following materials as contained in exhibit A, which is
the scope of work.
And it's all detailed on the last page here. But exhibit A is the scope of work (···1.5s) attached
here to, and made part of hereof by reference for said work that at the following premise, which
is the work site, uh, the the subject property, (···0.8s) all work shall be performed and all
materials supplied in conformity with the terms of this contract as listed in Exhibit A, the scope of
work, (···1.1s) all services must be performed to the highest quality standard as as approved by
the client.
And you are the client in this case, and You're the That's correct. (···1.4s) Project estimate,
project cost estimate. Number three, (···1.1s) pre-construction estimates for construction costs,
including materials. (···1.1s) End coordin end coordination are the dollar sign, the dollars
(···0.7s) for services rendered. (···0.5s) The contractor will make every effort possible to keep
the cost of the construction (···0.9s) and materials within the stated budget.
And in an event the costs sur surpassed estimates, (···0.7s) the contractor will follow the rules
of change orders stated in this document. This is one of the things we spoke of earlier. We
wanna minimize the changes. So all of that pre-work that you did so that your scope of work
would be all encompassing, was to minimize change orders. Uh, they will happen and we
reinforce that in the conversation to say things happen.
(···0.7s) But if they do know that there's a process by which the contractor and yourself will
follow. Number four, taxes and building permits. The contractor understands and agrees that he
shall be responsible for all taxes, fees, and expenses imposed directly or indirectly for its work,
labor, material, and services required to fulfill this contract. (···0.6s) The contractor is
responsible for all permits pertaining to the law ordinances and regulations where the work is
performed.
(···1.0s) Copies of the permits and approvals shall be submitted to the client prior to the start of
the work. (···0.9s) Pretty Cool, Huh? Just like all, just like all the permits that are required to
perform this job throughout the process and all the insurances and taxes and everything else,
you want copies of everything. (···0.6s) Number five, inspections. The contractors responsible
for arranging all building inspections, meeting with the inspectors and passing all required
building inspections.
Contractor will be responsible for the cost of any rework resulting from a failed inspection. So if
the contractor did something or a subcontractor of theirs did something (···0.6s) and it wasn't to
code, it didn't pass the inspection, that rework the time that it's gonna take to do it over is not
time that you wanna be billed for.
You shouldn't be paying for their errors. And, and that's in a sense what that's saying. Yep.
(···0.8s) Number six. Cleanup contractor will be responsible for cleaning up the job on a daily
basis, including all generated construction, debris, drink cans, food wrappers, and or any other
trash (···0.7s) if it becomes necessary to contractor will be charged for appropriate cleanup by
deducting cleanup costs from the final payment. (···0.7s) Again, it's ongoing communication.
You wanna clean work site for health reasons, for preview reasons of somebody walking the
property. You don't want them tripping over stuff and getting hurt and (···0.7s) it just, it just
needs to be done for a lot of reasons, rodents and everything else. Number seven, client
approval. Client will approve contractor services on the following basis. (···1.0s) The services
meet all governing building codes. (···0.8s) All required per building permit. Inspections have
been completed and passed. (···1.2s) All work be completed.
All work will be completed up to the client standards and subject to the client's approval.
(···1.3s) The services have been completed, including the final punch list of items. (···0.9s)
Don't forget the punch list. We will mention this several times. We have forgotten the punch list
on the couple of occasions early on. (···1.1s) It's important to have a final walkthrough punch
list. (···1.2s) It's, it's (···0.5s) Ask us how we know. Well, Yeah, we'll keep saying that. Just it's
an easy one to overlook because everyone's so happy and, and Jack to be done.
(···0.6s) Get through the punch list. (···1.0s) Invoice number eight, invoicing and payments.
(···0.7s) See payment schedule on exhibit B. That's payment schedule attached here to and
made part of, uh, hereof by reference. All payments shall be made upon reaching established
benchmarks and milestones listed in the pa uh, in the payment schedule. Exhibit B. (···1.2s)
Hey, we're done with two pages of five. Come on, Hang in this party.
It's not that bad. All right, down. This is not paint drying. This is pretty important, important
information. No, It's, it's as fun. Sometimes you have to come down a little bit so we can see. All
right. Change orders. (···0.7s) Contractor understands and agrees that no change orders or
contract additions will be made unless agreed to in writing by the client. If any additional work is
performed then not covered in this contract agreement, the contractor proceeds at his own risk
of the expense.
(···0.6s) No alterations, additions or changes can be made in the work or method of its
performance without a written change order signed by both the client and the contractor.
(···0.5s) A change order may increase or decrease the price provided, uh, provided more or less
time is needed to complete the work or more or less material is needed to complete the job
(···1.9s) Cancellation. Client reserves the right to cancel any of the services in this contract,
which have not been completed by the contractor within the specify timeframe.
(···0.5s) Client also reserves the right to cancel at any time, any of the services which have not
yet been started by the contractor. And no compensation will be due for tasks that have not
been completed. (···1.3s) Penalties (···0.8s) the contractor agrees to a reduction in payment
(···0.5s) or if any payment has already been made, the contractor agrees to reimburse to the
client the sum of $75 (···1.1s) each day.
The contractor delays completion beyond the blank day of the blank month. 20 (···1.5s)
completion date shall be adjusted for any change orders as agreed to between the contractor
and the client. (···0.5s) Know that that date is gonna match that one that was noted on the very
front page where we called out at the very beginning.
Um, what is the date that the project is to be completed by (···1.4s) acts of God and delays in
the event. The completion of the work is prevented or delayed due to damage or destruction of
the property by fire, accident, vandalism, earth movements, hurricanes, tornadoes, windstorms,
labor strikes, warfare, material shortages, delay of any, uh, government agency and issuing or
required any required permit or certificate or in performing inspections.
The client will agree to waive the $75 per day penalty in paragraph 11. In all fairness, we need
to cover them as well. (···1.6s) Warranty contractor warrants all material and workmanship for
one year after completion. And this is transferable to a new homeowner. (···0.7s) If any item
develops a problem within one year of completion, the contractor agrees to repair it within three
business days of being notified by the client at no additional expense to the client.
(···0.5s) In the event a claim of defective workmanship, the notice of warranty claim must be
submitted in writing to the independent contractor detailing the nature of the problem, and the
claim must be signed by the client. (···1.1s) In the event that the work has been done by any
third party, then the warranty will be null and and void.
Uh, this warranty is not assignable by the independent contractor, meaning that the person that
you hire cannot assign this responsibility to someone other than themself. (···1.4s) And waiver
failure of the client to insist upon strict compliance of any of the provisions of this agreement
shall not constitute a waiver of any violation, nor shall any partial payment outside of the
payment schedule be deemed as a waiver of any of the client's rights to strict compliance with
any of the terms of this contract agreement.
(···0.8s) Once again, that is a cover your heine or fanny as you like to say. Um, because if for
some reason you got super busy and you didn't enforce something, you wanna know that you
still can go and enforce it when you're less busy.
You wanna stay on top of the stuff though. (···0.7s) All right, I'm tired. Again. You can go
(···0.6s) The time of knowing when a project is gonna start (···0.8s) and when it's gonna stop.
'cause it's all part of your budget, your finances, everything is included in that. (···0.6s) Those
start and stop dates are really important and making sure we're all in agreement on that, making
sure that there's a penalty if we're starting to run over.
If through no fault of (···0.6s) the act of God or delays, (···0.8s) make sure we're all in
agreement on that. And that's why being an entrepreneur, running your business, showing up at
the site, (···0.7s) managing where you're supposed to manage, we'll help you. Don't run away
from it. It's not that big. Just be on top of it and this will help you. These are guidelines to help.
(···0.8s) That's page three. (···0.7s) We are now on page, I'm sure that was Three or two. Was
that Three? That was page three. All Right, we're moving Right along. We're on page, we're on
page four now.
(···1.5s) Number 15. Uh, hold left. Read right. Can (···0.9s) you see that? All right, good.
Number 15, Bobby. Number 15, contract you're here with provides to client the true and correct
residence address, home phone number and federal employee identification number or social
security number. We want to know who the contractor is and that they've given us the correct
information. And that is for tax purposes and we'll get to that. But that's why.
And That's verifiable. Yes. Number 16, arbitration (···0.9s) in the event of a dispute between the
parties of this agreement, whether or not resulting in litigation or if any action of law or in equity,
including an action for discretion, uh, dec declaratory relief or arbitration is brought to enforce or
interpret the provisions of this agreement. The prevailing party as determined by the court
agency or other authority before which such suit or proceeding is committed or commenced
shall, in addition to such other relief as may be re reward awarded, (···0.8s) may be awarded,
be (···1.7s) entitled to recover attorney's fees, expenses, and cost of investigation as actually
incurred, (···0.6s) including without limitation attorney's fees, expenses, and cost of the
investigation incurred in appellate proceedings.
Cost incurred in establishing the right to indemnification or in any action or participation in or in
connection with any case or proceeding under chapter 7 11 13 (···2.5s) of the bankruptcy code
(···0.8s) 11 United States Code Section 1 0 1 (···0.9s) or any successor statutes.
(···0.9s) So important to note about arbitration. So that's again, covering your hinny or fanny.
(···1.8s) You good on the fanny covering on that one?
Uh, A lot of fanny covering. A lot of fanny covering. This is a document of Fanny covering, all
right, By design. And number 17, time, time is of the essence of this agreement. No dilly dian
get we agreed to do something in a particular time. Hold everybody accountable. Accountable,
including yourself. (···0.6s) Number 18, rule of construction. Any rule of construction to the
effect that any ambiguity is to be resolved (···0.6s) against the drafting party shall not be applied
to the interpretation of this agreement. (···1.0s) Number 19, lien release.
We'll bring this up again. The independent contractor agrees to provide the client or owner with
lien releases from any le given proper notice as conditioned, uh, precedent to the independent
contractor's receipt of each prog, uh, progress, progress payments, as well as the final payment.
(···0.8s) So if you haven't, if you haven't figured it out or haven't seen it before, contractors will
put a lien on houses that they're working on or any work they're doing to protect themselves.
It's called mechanics lien or contractors' lien. They Wanna be paid, They wanna make sure
they're paid, and if not, they wanna put a cloud on the title so it, so they're protected and it
makes total sense. But you as the owner who is gonna flip that property, you can't release or
you can't get a, get a certificate of occupancy or pass their title unless all the liens are removed.
Makes sense. (···0.7s) So make sure you're both working together and have the documentation
signed and released. (···1.0s) Number 20, the, the entire contract no prior represent.
Sorry, I just wanna move it up 'cause we're losing sight now. There you (···1.1s) go. I don't have
my glasses on, so I lost Sight. There you go. You're good. Perfect. (···1.0s) All right. Number 20,
entire contract, no prior representations amendment. (···1.2s) This is the entire independent
contractor agreement between the client and the independent contractor. (···0.7s) There is no
representation past or present by contractor or any other person acting for the independent
contractor, which does not appear herein.
(···0.6s) The independent contractor may not amend this agreement except by written change
order or amendment executed by both the contractor, the client, and the independent
contractor. (···0.8s) This legal and binding agreement will be construct construed under blank
state law and will not be recorded. And if not understood, parties should seek competent legal
advice. (···0.9s) There you go. You wanna switch or co call out anything relative to our state?
Oh, you know what? Let's, yeah, let's go ahead and do that 'cause uh, we passed it. Uh, just
wanted to make reference and you may wanna do this in your state or you may get guidance
from a local attorney in your state. Um, I'm gonna pop in a, (···0.8s) You will get guidance, Get a
page that we use specific in Florida. So the contract we're sharing here is the standard contract.
We have a slight modification to what we use in the state of Florida, (···1.2s) and that is, uh, the
same.
It, it's just 'cause the top there. I understand, I understand number 19 (···0.9s) where there is
lien release in the one that Ron just shared. So let's just bounce back to show that. So number
19 is lien release. In that document (···0.6s) in our document, we have notice required by
section 7 1 3 0 1 5 (···2.3s) Florida statute.
And that is that the independent contractor agrees to provide the owner with lien release. So the
changes that we actually reference the statute and where it comes from. And then later in the
same point, we spell out the full language around Florida law. And so that continues all the way
down (···1.2s) and onto the next page (···0.8s) where it references exactly, um, what needs to
be said about lien (···0.6s) lien release in the state of Florida.
And you likely have a specific one in your state as well. Okay? Uh, I'll take that back. Thanks for
the, the reminder on that. So we just wanted to call it, those are the kinds of things that you may
look for from your local attorney, uh, that's going to make some modifications and make this
right for you. (···0.9s) All right, we've gone through the entire contract prior representation 21
special stipulations, the following stipulations if in conflict with any of the preceding shall control
the contractor and any all subcontractors rendering service on behalf of the contractor waives
his or her right to hold the client liable for any and all injuries occurring as a result of the
services rendered.
(···0.9s) That finishes up page four (···0.6s) and it continues (···1.0s) on page five. (···1.1s)
Well, this is where you sign, this is where everybody signs their life away.
Ah, so in witness hereof, the client and independent contractor hereby agree to the terms
hereby a, fixing (···0.8s) their true signatures below each, uh, being duly authorized to enter into
this agreement. And here's where you're gonna print your name and sign and date. And your
independent contractor is gonna print their name, sign, and date. And they are also going to
include their company, their company address, and they're going to make reference to their
federal ID number or their social security number.
(···0.7s) We also note here that there are attachments and at different points in reading through
this, we have referenced, uh, different documents. (···0.7s) And so exhibit A is gonna be the
scope of work, and this will be your final scope of work. Exhibit B will be a payment schedule.
(···0.5s) Exhibit C will be the indemnification (···0.7s) insurance agreement, (···0.5s) and exhibit
D will be a final punch list, but that will not be attached until they've actually finished the scope
of work.
You can't do a punch list until they've finished the project. Right now. This is the entire, um,
independent contractor agreement. What we're gonna do after in the following session (···0.8s)
is we will pick up on what each of those additional documents are, and (···0.8s) we'll go through
each of them.
But (···0.6s) hopefully this gives you a comfort, uh, rather than scaring you away (···0.7s) from
the, (···0.5s) the language part and the documentation that you want in order to get yourself set
up like a business. Um, so print this out from your documents related to smart rehabbing. Go
ahead and review it. Uh, if you are at that point where you're ready to identify a contractor that
you wanna work with, uh, would just suggest that you get this document off to your legal
counsel for review to make sure it's gonna work for you.
Okay? All right, we will see You in the next section. See you in the next section.
(···2.1s) We are back with some more (···0.7s) on step number four. Uh, if you recall last
session, we were talking about completing the critical paperwork, and we covered in detail for
your pleasure, the independent contractor agreement. Uh, Ron, you were really kind to highlight
a major point on this page. If you wanna reinforce that again for us. (···0.9s) Do not sign any
documents until you've closed on the property.
All right? Don't get ahead of yourself. (···0.5s) So you closed on the property and you've already
looked at that independent contractor agreement. We are gonna work through the remaining
five documents, the final scope of work, the payment schedule, the insurance indemnification
form W nine, and lien waiver in this session. (···0.5s) And then you will have all critical
paperwork that you need in order to be successful.
All right, switching back to the visualizer. Hey, (···0.7s) wanna kick us off on the scope of work?
Sure. Multitasking, because I'm also trying to keep Calvin at bay right here. He's, uh, getting a
little restless. Uh, we covered, we covered the scope of work, but again, a reminder, this is just
a general scope of work that we share that has your name and all the information you're gonna
collect from the contractor, as well as outlining the general details of a scope of work of how
you'd walk the property. And what you'd wanna get really detailed on (···0.7s) your scope of
work is gonna be very detailed with everything that you've, you've decided that you need rehab
or fixed or repaired (···0.8s) to make it look like the other houses that your a r b is based off of.
Mm-hmm. (···0.9s) The then that's gonna be provided to the contractors for the bid. What you
get back is their actual bid and a very detailed bid from that scope of work. Okay? (···1.4s) So
when you attach the scope of work to your independent contractor agreement, it will be that
detailed version that you've signed off on along with the contractor.
And a copy of their bid would be ideal, right? Because that's gonna provide the reference of
where their pricing came From. Keep in file, all the details, right? So that was, that was the
scope of work, your detailed scope of work and obviously the contractor's bid. Next would be a
payment schedule. How's the contractor gonna get paid? (···1.1s) I'll share that.
Jean and I, for the most part, our contractors here (···0.6s) don't get paid until the work is
complete. (···0.8s)Those are the people that we choose to work with. Those are the people we
choose to work with. (···0.6s) There's all kinds of in-between. This is an example of a payment
schedule (···0.6s) and often you'll have your own, obviously you'll have your own payment
schedule. Some of that might be driven by where you borrowed your funds. (···0.6s) Some of
the hard money lenders, some other lenders, private lenders. (···0.5s) They'll release funds
based on your work schedule and how job, how the job is completed.
So With inspections to make sure that work is actually done. So understand that going in that
some of your funds, if they're borrowed, may not arrive all at once. They may be coming
portioned out based on completed work. So you may decide to have a work schedule payment
based on the funds that come in from your lender and how work is actually completed. So some
of it may be tailored towards that, and that becomes very specific that you'll fill out. So in a
schedule, obviously it'll have your name, your information, your business name, the project or
subject property address, the contractor, and then very detailed on how you're gonna pay them
from the first payment and the different milestones.
And note what is to be completed by which date and how much you've agreed to make that
payment. There's no gray area in this and if there are adjustments, you have an amendment to
adjust the payment schedule based on what you both agreed to. But this is laid out in detail by
design (···0.6s) all in advance. And when you get to the last part, whatever your last part is,
(···0.9s) make sure that final payment, (···0.9s) the milestone is completion of full scope of work
(···0.6s) with final punch list and final approval of client.
And you are the client, right? So it's based on your approval that the work has been completed
to (···0.7s) your specifications. (···0.6s) Now know that every time jobs are done and contracting
work is completed, (···0.9s) there's a walkthrough that you're gonna have and do, do the
walkthrough and create a punch list.
'cause inevitably there's stuff that still needs to be finished, fine tuned, corrected, stuff that was
missed several times. Make sure you have a final punch list and make sure payment is based
on that final punch list. And there's no surprises to that. 'cause imagine trying to get a contractor
back to the job when you've already paid them everything. And yet some of the really important
final details still have to be done. You don't wanna bring in another contractor to finish the
previous contractor's job because then you're into a very different payment structure and all the
paperwork has to be done again.
(···0.7s) So just make sure for all the obvious reasons that become painfully obvious in
hindsight, after the issues have already happened, uh, what should have been done right the
first time. (···0.6s) So payment schedules adhere to them or (···0.9s) preferably Agreed to them,
Agreed to them, and time make the payment when all the work is done. (···2.3s) Okay, (···0.6s)
You wanna cover this or you want me to, Uh, go ahead.
If you've got the, uh, if you've got the pipes for it right now, go ahead. I've got the Pipes. You got
the pipes. All right. This is your indemnification hold, harmless and insurance agreement.
(···0.7s) All of the same information at the top, you're gonna see that there's some repetition.
This is you, your project address and your contractor. (···0.6s) Two points on this document.
Point a indemnification and hold harmless. (···0.7s) It says, to the fullest extent, (···1.0s)
permitted by law, (···0.6s) the contractor agrees to defend, indemnify and hold harmless.
The owner, (···0.7s) it's their officer's, directors, agents and employees from and against any
and all claims suits, liens, judgements, damages, losses and expenses, including reasonable
legal fees and costs arising in whole or in part and any matter from acts, omissions, breach, or
default of contractor in connection with performance of any work by the contractor, its officers,
its directors, agents, employees, and subcontractors.
(···0.9s) This is so important to ensure that if anything were to happen on the job site, that you
in a sense have removed yourself from being liable for that happening.
Uh, again, this is (···0.9s) cover yourself And this isn't us saying it. Go to your dream team, your
real estate investing absolute attorney who's comfortable with this, and make sure the language
is comfortable for your area in your state and will hold up in court. (···1.0s) Okay? It's very
important. All right, continue on insurance. (···0.8s) And this is just mirroring what they've signed
in the independent contractor agreement. So this is specifically laying out what needs to be
done here.
(···0.6s) Insurance. The contractor hereby agrees that it will obtain and keep enforce an
insurance policy or policies to cover its liable liability here under and to defendant and save
harmless owner in the minimum amount of a million dollars per occurrence or another
appropriate agreed upon amount for personal injury, bodily injury, and property damage.
(···0.9s) If there is an amount outside of the million dollars per occurrence, you can just update
this document with that number, uh, so that it's accurate to what you've agreed to (···1.0s)said.
Li liability policies shall name owner as additional insured and shall be primary to any other
insurance policies. (···0.8s) Number three, the contractor will obtain and keep enforce workers'
compensation insurance, including employee's liability (···0.7s) to the full statutory limits.
(···0.8s) And the last bullet point here, the contractor shall furnish to the owner certificates of
insurance evidencing that the a first said insurance coverage is in force. Um, this seems like it's
a big step, maybe a big to-do for some of you (···0.8s) it's really not that difficult. Um, how we've
done it with our contractors is I have simply had them copy me on email communication.
So when they reach out to their insurance company and let the insurance company know that
our business needs to be named as an insured (···0.5s) on their policy for a specific addressed
property, um, I can send an email to the contractor and detail that out and then they can forward
that on to the insurance company and copy me. Then that also gives me access to their
insurance provider.
And then when the insurance provider sends back that documentation, if they've done it right,
I'm gonna be copied and I'll have a copy of the documents as well. It's a standard operating
procedure. Yeah, just it's, it's learning the new steps and when you know those steps, it's just
making it part of the routine of what you do. Again, on this document at the bottom, you are
going to just simply have the project address the contractor. And the contractor of course is
going to sign end date.
(···0.8s) So that is your indemnification hold, harmless and insurance agreement. One page that
outlines what your expectations are. (···1.7s) W nine, uh, uh, several of you may already be
familiar with a W nine. If you've ever done any independent contractor work yourself, (···0.8s)
you would've filled one of these out. Uh, this is for tax purposes. Um, you can pull this right off of
the government website.
Uh, we will have a copy of it uploaded in the documents for smart rehabbing as well. So you
have it as an, as an easy go-to. (···0.7s) But this document is going to be completed by your
independent contractor. They're gonna put their name and if they have a business name, they're
gonna note that (···0.6s) they will let you know what their business operates as or how they
operate in their business. And that could be a C corp, an SS corp, a partnership, a limited
liability company, any number of ways.
(···0.8s) The address. (···1.0s) And most importantly in part one, their taxpayer identification
number, (···0.8s) that is either gonna be their social security number if they operate as an
individual or their e i n number, if they have their funds paid to their business, um, whichever it is
is fine. Um, that's gonna go on the document. And then at the bottom of the page, they are
going to sign their name (···0.9s) on this, uh, government document and they're going to date it.
Now you want this paperwork completed before they start the project. Um, I can tell you from
experience that it is not fun to chase contractors for W nine paperwork after the work is done.
So imagine yourself early in the year, Jan, (···0.5s) Feb, March, you've got this great renovation
project that you're gonna work on.
You've got a contractor that was right for that job, but not someone you regularly use. (···0.6s)
And now it is the following year and you are preparing your tax documents for your accountant.
And the accountant says, I'll need (···0.8s) a W nine for that contractor that you hired so that we
can send them a 10 99. Why would I wanna do (···0.7s) that? Well, (···1.9s) I need to send the
contractor a 10 99 (···0.8s) so that they account for the income that was paid to them.
(···0.8s) And I need to be able to, uh, verify that that was an expense to my business. 'cause I'm
gonna take it as an expense. (···1.0s) So that is why this is so critical. It's easy to do if you do it
at the beginning when you're doing all of the other paperwork, you make it much harder for
yourself if you ignore doing this documentation and then you're trying to play catch up at a later
point.
Again, we've so talked about this a few times. Communication, open communication
expectations, all of that so important early on, (···0.6s) finding out how they're set financially so
they know that they're not gonna be collecting all the payments up front, talking about running it
as a business to make sure they know that we're gonna be sending them a 10 99. (···0.5s) So
we'll need their w you know, their W nine up front, all of that information. So there's, We're not
paying 'em cash under the table and you know, it's not gonna be one of those things.
Permits, insurance expectations on getting inspections and cos and all of that. Yeah. So I just
keep all of this stuff together. Uh, the the point is to, to have a process (···0.9s) and, and to get
comfortable with asking people for the documents that you need in order to run your business
for them and for you. Yep. (···1.6s) All right, now we're at the point where we are, uh,
concluding. Yay. So this document does not get done in the upfront.
(···0.7s) This document is at the end. Yep. What do you have? We've got the final and
unconditional waiver of lien. Again, a good contractor, most contractors are gonna put, put a lien
against any work that they do to make sure that they get payment, uh, mechanics lien or a
contracts lien. (···0.6s) And you wanna make sure that before you make the final payment or at
the exact time that you're making the payment, that they're handing over a signed document
that they said they were, they, that they're releasing the waiver.

So there's no cloud on the title when you go to sell it. So they're saying, I got paid and we're all
done. We're all done. Again, has your information, our information project address, the
contractor, the contractor's address known by all persons on this particular day of this month, of
this year. Um, and that all is good that we've received the payments, the work has been
completed (···0.9s) and that we've signed it. So let's see.
It says now, therefore let it be known. I can read it. Oh, I'm sorry, go ahead. I thought you were
just freezing through it. I was Breathing through. Why are you gonna go through the details? All
right. And you can tell who does the detailed work and who doesn't. Go ahead Now. Therefore
let it be known (···1.0s) that the undersigned hereby certifies (···0.6s) that they have been paid
in full (···0.7s) for the labor, materials and equipment furnished for all work, labor and services
performed in connection with the aforementioned agreement.
(···1.2s) The undersigned does hereby waive and release any and all liens or claims or rights to
lien and said or onset described building and premises (···0.5s) on account of labor and material
or both (···0.6s) furnished by the undersigned to (···0.7s) or on account of the Aris said
agreement for said building or premise sign, (···1.5s) contractor signature, sign signed,
contractor printed name, printed witness, witness.
Dated, dated, (···1.7s) Important, important. I think we have that. Um, what happens if (···1.4s)
you are at the point where you're giving them a payment at the end of the project and there is
some outstanding work, let's say (···0.6s) that there was a hold up in something because of
availability of a material, um, which is delaying completion by a two week window.
Yet the contractor has done everything that they needed to do with the exception of that. And so
they don't feel that it's fair that they wait another two weeks 'cause it's beyond their control.
(···0.8s) There's a way that we can cover off on that and still pay them. (···0.8s) And that would
be with a unconditional waiver of lien that lists an exception. (···0.7s) And so this is identical to
the previous, uh, page (···1.0s) except that it notes (···1.0s) now, therefore let it be known that
the undersigned hereby certifies that except as listed below in exceptions.
(···0.7s) And then you can see that that highlighted area exceptions would put what the
exception is. (···0.8s) And so this would be, uh, a (···0.6s) way to cover off if in fact there is
some additional payment to be made (···0.6s) that you could note exactly what that is (···0.7s)
and that everything else has been covered.
Um, and then I would still, at the end of the process when you're making that final final payment,
(···0.6s) I would have them sign a final waiver release. Um, so this is just, if you're gonna make
a payment that is close enough to final (···0.7s) and you need to make sure that the, the lien is
gonna be released, (···1.0s) that you would do that. (···0.7s) Now, that covers off on all of the
awesome paperwork and documents.
So let's just go back real quick (···1.0s) to where we started (···1.2s) and this is what's been
covered off on. (···0.6s) So six critical documents. (···0.7s) You're gonna wanna download all of
these documents, you're gonna wanna make them your own, (···0.5s) you're gonna want to
brand them with your name, your business, your address, and then you're gonna wanna have
them checked out by your local attorney for use in the area where you're doing business.
Uh, included in them is gonna be your independent contractor agreement, your final scope of
work, (···1.1s) your payment schedule, your insurance indemnification form, making sure that
you get the W nine forms done upfront. And then of course, that final lean waiver form. (···1.1s)
And that completes step four. Mm-hmm. (···0.6s) In the next session, we will be moving into the
process of managing your rehab (···0.8s) and, uh, we'll look forward to covering off on that topic
with you as soon as you're ready.
(···1.5s)
(···1.4s) We are back again and we are gonna pick up where we left off. We have been talking
about step number five, (···0.6s) managing a rehab step by step. And where we finished off in
the last session was when we were installing new and matching hardware for all of the doors in
your, uh, new rehab. (···0.6s) So everything is looking dynamite and we are gonna continue on
Cabinets. Now, your cabinets may have walked out the door when you had the demo.
(···1.0s) I personally love (···0.8s) to make the kitchen a wild factor as everyone does. And
usually it's involving new cabinetry. But (···1.5s) if you found that your cabinets (···0.7s) were in
great shape, (···1.0s) you can, you can refurbish your cabinets pretty easily and a little more
efficiently than buying new. So if they're great in great shape, you could sand them and stain
them or stand them, sand them. I'm gonna back up. If they're in great shape, you might have to
do nothing.
Correct. So let's start with that. That's the least expensive Option. I mean, they're, you know, the
good quality wood that was done the right way. (···0.6s) They can last longer than 10 or 15
years. And sometimes refinishing them is a great option to sand and stain or sand and paint.
(···1.0s) And then putting the new hardware on, they look great. (···0.5s) Other times it's best to
get 'em out and start new because you may actually be designing the kitchen a little differently.
Mm-hmm. And the cabinetry that was there was built for something back in the sixties or
seventies or eighties.
(···0.5s) So cabinets may be gone and you're working on your new cabinets, installing floors,
(···0.8s) the hardwood or luxury vinyl, depending on what option you're doing and where you
are. (···0.8s) Make sure, as we talked about in the last section, that the contractors are, no
matter what contractor is in there, that everybody knows that what work is being done and
what's to, (···0.6s) what's to be protected. (···0.8s) 'cause the last thing again you wanna do is
install something or paint something (···0.5s) and then have work done that (···0.6s) creates
problems with it.
And, and the timing of these things will vary depending on what your final product is going to be
and who's working on it. Yeah. Uh, so in terms of the flooring, (···0.5s) there are some floorings
that may get installed before the cabinets. There are cases where the cabinets are going in first
and then the flooring is going in second. That is a coordination. And again, back to
communication (···1.2s) of the contractors involved in that process. (···0.6s) And they should be
talking one another through where they are and what the timing of those different components
will be.
Yep. And so that's tile work again, timing, based on what's happening, the kitchen And, and tile
work will be inclusive, perhaps of a kitchen floor. So related to, to what I was just saying, but
that also can be inclusive of your bathrooms. And so if you've done a gut job on a bathroom,
you may be having a tile wall done in the bathroom.
You might be having a tile floor done in the bathroom. You might be having an accent wall done.
And so all of those things will, will be comprised under the tile work that gets finished. Often
Heavy entrance where there's potential water, so entrances of a front door or a back door, a
laundry room, a mud room when you're coming in and out of a garage. Places that may have a
lot of dirt and grind and water and Dirty shoes and dirty Shoes. People love to put towel in.
Makes total sense. And the kitchen area as well.
And that'll dictate, like Jean said, whether cabinets go on top of something or on the floor or
hard servers. And then the, the flooring matches up to that. Uh, kitchen cabinets we talked
about a little bit already, but again, with installation, um, putting new hardware, knobs and poles
and making sure that fits the design that we were, that you were setting and making it look like
(···0.9s) countertops. (···0.8s) There's a whole process (···1.0s) and it's, (···0.7s) it's, there's a
process of your, your contractors coming outta your specialists coming out and measuring for
what they need.
And then coming back with a template and measuring again. It's like measure twice, cut once
for exactly what's going through and making sure they know what type of sink, whether it's a
farm sink or a dual sink or a 60, 60 40 if there's one hole, two or three depending what faucets
and soaps and things that you may wanna include in that. (···0.6s) All that well communicated,
all that well planned out. (···0.8s) And then the installation, They can't obviously do the
measuring for the countertops until the cabinets have been put in.
Correct. And if you're doing countertops in more than one room, so we always think first about
the kitchen, 'cause that's kind of the obvious, but you might be doing countertops in your
bathrooms. You might be doing countertops in your laundry room, mudroom. And so depending
on where countertops are going, your ideal is that you wait until all of the cabinets have been
installed so that countertop person can come in and do their measurements.
At the same time, you're creating efficiency for them and yourselves and should be saving
yourself some money by doing that. And do some homework. Learn a little bit about all the
different countertops that are available because there're many and they've upgraded and what,
what? And they're not equal. And they're not equal. But for mica back 40 years ago is different
than it's today. And the same thing with laminate. And they've all upgraded and there's different
degrees. (···0.6s) So (···0.6s) learn a little bit about that. Granite and quartz and marble are
often go-to, but corion's been a while for a while.
Solid surface butcher block has a lot of pros to it. And concrete, we've seen a lot of really cool
concrete, um, poured countertops and flooring. (···1.2s) So understand (···1.0s) options, cost,
budget. And you can kind of see how your, how your, um, the work is going and whether you're
on budget or a little above or a little below because your kitchen countertops, if you're, whatever
it is, maybe you're choosing a really nice granite top and there's a little (···0.7s) budget left over,
you might include some of that in the laundry room or when it wasn't planned for, to run that
same type of template and granite countertop into a mud room or a laundry room to add on the
vanity that you're gonna put in there.
(···0.5s) So it's, it's important. And they all have the degrees of porousness and durability and if
you need to have a rounded corner so they don't chip as easily, or if they withstand cuts and
marks like that, (···1.0s)there's different degrees. The the Other thing I would add, just, uh,
specific to countertops, um, is that there is a varying price degree even within a type of stone.
Oh yeah. And so probably, I, I, I like the nine out of 10 times scenario. Nine outta 10 times when
we do a renovation, our go-to is granite. Uh, when we're doing granite, we know that there are
different levels of spend on granite. So they're not all created equal.
Uh, something that has more style to it, more personality, more design embedded in it is going
to be a higher priced, uh, type of granite than something that is simpler. Um, and, and that
depends because there's busy stuff that's a very, um, it's a symmetrical pattern (···0.5s) that is
less expensive than something that has some creative flow within the pattern. So, uh, my
suggestion, I know more about stone than I ever wanted to, (···0.8s) is get out to, uh, one of
these, uh, different companies that specialize in say stone cutting, granite installation.
They will likely have at a minimum remnant, uh, product at their location so that you can see
and ask them, ask them to educate you on what the different products are, how they range in
price. Our local, uh, folks that we use, they have the slabs color coded.
We can walk through a warehouse and we'll know that the least expensive slabs are marked in
green. And so if we wanna do granite as an upgrade in a house that's not a super high priced
house, we can go for one of those green slabs of granite. Uh, if we're doing something that's
super high end and it needs a little more sizzle, we'll know what range of color coding we can go
up to and still stay within our budget. And it's worth, like Jean said, getting out to visit some of
those wholesalers.
So the people that install our grant, our countertops and sinks and stuff, they bet that they buy
their product from wholesalers. They have warehouses full of product, as Jean said, great to go
meet a couple of their different wholesalers and get to know the different slabs and what they
look for and how they price and how they may have advantages or disadvantages and
availability (···0.8s) and what is hot, what people are buying from them. Yeah. Often in today's
market. 'cause it'll change over time. And, and we'll ask them, yeah, you know, what, what's,
what's working, what's not in today's market?
And, and get that feedback, which is helpful. Yeah. The other thing is, uh, know that, uh, you
know, you want that relationship with your contractor because if they're handling this process
(···0.6s) of the countertops and you've given them kind of the liberty to pick (···0.7s) a, a slab, it
can have, you know, issues within the slab that is picked. And so when it's cut, if it had
scratches it and, and things that they couldn't get out, um, it's a problem.
We actually go to the location and we pick out what we want. You can actually say that slab is
the one that I want. They will bring it out so that you can see it. Now that's a time thing. So yeah,
you're gonna get a comfort level with someone you're working with where they're likely doing
that for you. But (···0.7s) know that there are options for you to be more involved or less
involved as as you choose. And some people may be more pickier than others, (···0.5s) but it's
great to see the work finished product done by people that will lay the countertops.
Where, where do you fall on the picky scale? I'm A little picky. (···0.9s) It drives me nuts when I
can see, when (···1.4s) I can see how things are not lined up properly. Right. If you can see
seams from five feet away, where, where, where marble or granite is seam together. 'cause
they, they don't do a great job of making sure those are tight and sealed and sanded down. So
they're almost invisible and how they line up the seam so it's not a general thing in the middle of
the sink Center.
Well, and here's the off center. Here's interesting thing is we've seen arguments on both, right?
We've seen, uh, documentation that would suggest you should make sure your seams are
centered to the sink. Well, I get say that our folks that do the installs have educated us. They
would never put it center because that's gonna be the thing that your eye is drawn to. Right? So
they always do it off center so that the center view is a nice clean line. They also do an excellent
job of seeming.
And so that's a question that we would have for any installer. 'cause we've seen not such good
seeming, And most of the warehouses or installers have a showroom. Go get educated on the
different corners and how edges can be rounded or bullnosed all the frame, all the terminology
that they use. (···0.5s) And see what the pros and cons are for that. And don't do, like, God, I
wish I would've done, I wish I would've done something differently had I known. Yeah. Go find
Out. That would be a a, (···0.5s) an expensive mistake to have to do over. Yep. All right.
Installation of trim, it's going around your doors, your windows, your base, uh, crown molding.
Uh, less likely for a standard reno, unless, as you've said, sometimes in our homes in the living
room. Yeah. Ronald will say, well, why don't we just do crown molding in this one room? That
kind of gives it a wow If there's a more formal area, if a fireplace was finished off really nice,
maybe finish the whole, that whole section off with crown molding. Yeah. So Be specific about
where you do it. 'cause it is an upgrade and, uh, sometimes it can finish off a room really nice.
And even in an upgraded home, it doesn't necessarily have to be in every room of the house.
So you wanna be specific as to where it goes, goes because it isn't an additional expense.
(···1.2s) All right. More stuff. Touch up paint, uh, you're gonna wanna walk through and mark
the walls. And this is gonna happen on more than one occasion. Uh, we have had cases where,
you know, something came early and let's, I'll give you a for instance. The kitchen gets put
together and the refrigerator is in early and so they put the fridge in, but behind the fridge,
they've not yet done a second coat of paint.
Right. And so suddenly you notice that things don't look right behind Toilets. Yeah. Behind
toilets is a, is the one that just drives you crazy. Um, we had a house where we ended up
changing the color of the bathroom more than once. It just, we couldn't get the color right with
keeping an existing tub and tile. Right. And so the big issue was that the bathroom had been
done (···0.8s) and this one little bathroom was driving us crazy and we needed them to repaint.
Well, the hassle of that was the toilet had already been installed. And so to get behind those
places and and do a good job is tougher. So I will also share that we've had many houses
where obviously taking popcorn off the ceiling or cleaning up the ceiling and putting, knock
down our texture (···0.9s) because it's a wonderful thing to do. And hides a lot of the, the
challenges that present itself through life on seams and, and things of that nature.
And we've had them run the same texture down walls in a lot of houses. But (···0.8s) you talk
about having to walk through a house with at different times of day or night to see what needs to
be touched up. If you have textured walls (···0.7s) there, (···0.8s) it'll, there's a lot of, there's a
lot of opportunity to find where some things are just missed. It's a little harder when there's
texture walls. I, I'll just leave it at that. Well, and I think you gotta really look for it. Your point is to
check it during different lighting. Correct.
So depending on where the light is coming into the house, you're gonna wanna do a couple of
walkthroughs. Um, mark those areas that you need another coat of paint so that your
contractors don't miss it. And The blue painter's tape is a great way to do that as opposed to
putting something on pencil. Yeah. Blue painter tape is perfect. Um, you're gonna install a
backsplash and under count, uh, under cabinet lighting if it's part of your plan for the wow
feature. And, and probably half of our homes we do backsplash and half we don't, we have
friends that are renovators and that is their consistent Wow.
They always do a backsplash 'cause it's their, wow. I don't think we personally have ever done
under cabinet light as a wow in a, in a home in Florida. But our homes in New Jersey that were
those higher end homes, the under cabinet lighting and some of them was an option that, that
we did, uh, refinishing and cleaning floors. So if you didn't install new flooring, uh, but you are
planning, uh, or had planned to do a refinishing of existing flooring, hardwood, uh, hardwood
floors, it could be that they're getting sanded and restained (···0.8s) with a coat on top, uh, that
seals them and makes them beautiful.
Like they're brand new, uh, tile floors. It may be simply cleaning the grout, uh, that is between
the tiles so that the tiles look new. Uh, carpet, it could be having someone come out and do a
professional cleaning if you were leaving existing carpeting in most cases.
I, I don't think we've ever left carpet in a house. (···0.6s) Usually it's coming out. But again, if it
was a rental property and the carpet was in good shape, we would probably consider it, uh, as a
potential option. I (···0.7s) think, uh, well, we could share it now in terms of lessons learned, if
you're keeping a floor, have those floors, especially if it's tile. Um, a lesson that we learned is
that, uh, you can literally tap something on the tiles to understand whether or not there were air
pockets under the tiles.
We had a house that the entire renovation had been done. And the last thing we were nearing
the end of the process, they had a Stanley steamer come out and clean the tiles. (···0.5s) Well,
because the tiles (···0.8s) were not sealed to the, the adhesive used (···0.7s) from the previous
owner or original builder was not the proper stuff.
The tiles lifted. We got pictures while we were away out of town of our floor. Tenting Tent tenting
all the way Across. Yeah. It was very exciting and Learned afterwards that if you take a broom
handle or some object like that and just go through and start tapping the tile, you can dent, you
can hear where There's, you can hear the hollow Where it's dent and properly sealed to the
floor and where there's hollow. Yeah. Depending on the hollow is hollow is not good. Right. It's
Problematic. Yep. And that's the same, uh, holds true.
If you're having tile installed, you can do that same little trick on the install tile to make sure that
they've done a good job on the install. It happens. Just know it can happen and make sure you
plan ahead. Yeah. So no Stanley sta no Stanley steamer on tiles that are hollow unless you
potentially wanna attend and have to redo the floors. All right. Uh, that's kinda like a sidebar
moving along. Appliances, uh, appliances need to be ordered, scheduled, installed. Uh, we
typically use stainless steel, uh, unless it's not necessary.
Um, but it's the thing that shows vest. Uh, that's, you're looking at a refrigerator, a stove. You
wanna know for sure if you're ordering an electric or gas stove, uh, a microwave. (···0.6s) And is
it gonna be a built-in microwave that goes over the stove or is it a microwave for the counter? In
which case you probably would get away without doing it unless there's a cabinet built for the
microwave and you wanna make sure it's in there and you get the right size. Um, and potentially
a stove vent.
Um, if you're not doing a microwave with a vent over the stove (···0.8s) and a dishwasher. Um,
other thing would be washer and dryer. Now if you have a laundry room and it is a higher end
home, you may wanna consider, uh, putting in a washer and a dryer. And a dryer could be
electric or gas. We've done renos on properties where there was a washer and dryer and over
the life of the property, one of them had been replaced by the previous owner and it was in
pretty good shape.
And we could buy just one, uh, unit that would match that nicer unit and get rid of the old one.
And so, uh, you know, look at what's gonna work best with your budget and with the level of the
renovation that you're doing. Uh, special note (···0.6s) is that you want to ensure that all
appliances are inspected on delivery. Meaning you're looking to ensure that they are dent free.
Someone is signing off on the delivery of those. And if it's going to be your contractor, you want
it clear to them that if they are signing for those appliances, that you expect the appliances are
going to be perfect. Meaning that there are no dents, especially if you're buying a stainless steel
product. 'cause it shows up and They have all the material needed to install whatever that unit
is. Yeah, abs absolutely. All the, the hoses and knobs and plugs and everything else.
Yeah. It's seals. Typically we will just have the delivery done by the big box store like a Lowe's
or Home Depot. And those are being delivered to the garage. And then our guys are gals are
going in and they are doing the install of the units. Uh, we do recommend that that timing is
coordinated. You don't want boxed appliances sitting around in your renovation property, uh,
'cause those could walk on a big pickup truck or trailer or a van and go somewhere that they're
not supposed to go.
Uh, so the timing should be, and we'll always coordinate, um, with our contractors. So the
contractors are coordinating with the big box stores as to when they should be delivered. Uh, so
that timing is good. (···2.3s) More stuff told you this was long, uh, painting of trim and doors.
The doors fall later in the process because people are going in and out of the doors and you
don't want them getting dinged up, uh, while the work is being done.
So that's why this is fall. It's coming later in the process. So painting trim and doors and any final
touchup work. The installation of faucets in the kitchen, but also in the bathrooms. Your toilet
installs, your shower head installs the faucets for in the shower or bathtub, uh, hardware that's
going on. Any of the cabinets that might be in the bathroom if they've been refinished.
The same is true in the kitchen. And a big one here is that you wanna, uh, run all of the faucets.
You wanna make sure that there are no leaks. So you're checking under the sinks. Uh, I love
you like the little trick of Ronald. Put a paper towel under each of the sinks and just leave it
there. So we say we've run the water and everything is checking out dry. We'll still go back and
we'll put paper towels underneath the sinks just to make sure that there's not a very slow drip or
something.
There Is nothing more frustrating than putting a new cabinet or a new vanity in your bedroom or
your master bedroom, a bathroom. And then come back over a weekend. You do a walkthrough
'cause something else was done. And you look underneath and there's water stains and water
puddles that have now gone from the vanity and the, the base of the vanity up to the new
flooring as well. And now there's watermarks. And so, and it happens. It happens. Yeah. And it,
it doesn't (···0.8s) just pay attention to that.
Make sure people are always looking where water is obvious and to make sure things are done
properly. The the other place you're gonna check is near the toilets and you're gonna be
flushing the toilets to make sure that when the toilet is in, use that around the seals of the toilet,
that there isn't any water. Right. And so what water's the big one? Hot water heater. You wanna
make sure there's no water there. So anywhere where water could be, you wanna ensure that
it's not where it shouldn't be.
Right. Uh, the installation of smoke detectors and fire extinguishers, you're gonna do that
specific to your city or town requirements. Again, your contractor should be in contact with your
city and town building department. They should be familiar with what the codes are. They know
your goal is to get a certificate of occupancy if that's required. And that will, uh, require that
these things are in place according to what's required by the city.
Um, completing a detailed walkthrough, we're gonna spend a whole, uh, session kind of going
through, uh, these next steps. But in order to take you from start to finish on that step-by-step,
we're gonna cover off on what else is remaining in the rehab process. (···0.8s) So there would
be a detailed walkthrough, in which case you're building a punch list and this is when your
contractor has said finished, and you've said not yet, because you're gonna go through and
make sure that everything you agree to has been done according to the plan that you agree to.
Um, you'll ensure that all of the final inspections have been ordered. Uh, it's important that that
gets finalized. (···1.3s) All right. Um, next you're going to be cleaning. So let's assume that all of
that is checked out. Clean, clean, clean, clean, clean. And hopefully not you. Hopefully it's a
professional cleaner.
Uh, you wanna make sure that all the construction debris is removed from the site. That is not
only inside the house, but outside the house as well. You want all their stuff gone. Um, you're
gonna be doing inside cabinets, that's kitchen cabinets and bathroom cabinets. If they've drilled
to put in hardwood, there's gonna be sawdust. Get it out. Um, I, if you kept any of the
appliances in the house, you wanna ensure that those appliances are clean. Uh, the windows
sills are a great collector of dust and debris, as are the tracks.
If you have any sliding glass doors, uh, fans, anything that could be collecting dust, uh, and
debris from the construction work you want. Guaranteed. If you've done any rehabbing in the
house, any sanding, any drilling, any sewing, which always happens, that dust is floating for a
while. So yeah, So Pay attention to it because it's on every little nook and cra uh, granite you
can imagine.
And like Jean said, even the fan blades, check 'em out. You'll, you'll clean and then you'll likely
clean again. But you wanna have a thorough professional cleaning done. Uh, staging will be
next. (···0.6s) And then professional photography. And then the property would be listed for
sale. And that is of course, unless you've already got it under contract because you had that
sign out front when you got the exterior of the house finished. A (···1.3s) couple more steps, uh,
in the process of managing the rehab from start to finish.
And that is gonna be contracting with a buyer. Um, I wanna just call out that if the state that
you're in has a bulk sale provision, that is something that you'll wanna discuss with the attorney
that you use for the closing. And you'll wanna have that conversation in advance. What you'd
like is a writer that keeps you exempt from the bulk sales provision. (···0.6s) When we lived in
New Jersey, bulk sale was something that we had to work through and manage through.
And in a sense, what it means is the state of New Jersey was able to withhold funds after a sale
closing, and they might have those funds for up to a year in the event that we owe taxes. And so
that just meant that we didn't have those funds available. Uh, if in fact we didn't have the
provisions in there, in the state of Florida, we don't have a bulk sale provision. So we don't have
to deal with that. So find out what's true for where you're doing your work.
Uh, the buyer's home inspection, yes, it's for the buyer, but if there's no good news, it's no good
news for you. So you wanna have, uh, your contractor, uh, or your handyman present at the
inspection. And why? Because you want them to hear firsthand what might be an issue for the
buyer. Uh, it can make things go much more smoothly if they're there and they're able to
address, um, with your permission what those things are.
Uh, if there are repairs requested, there's a couple different things that you can do. You can
either negotiate, um, with them and agree to do some or all of the repairs. Uh, you can offer a
credit for what the repairs are. And sometimes, uh, what works for a buyer is if you offer to
purchase a home warranty. And that would be provided by an outside company. (···0.6s) And it
would have provisions for a list of services that they would offer in warranty on the home.
(···0.7s) And your real estate agent likely will have, um, some recommendations on that. And
they're easy enough to find on Google. Uh, you'll complete repairs that you've agreed to. And if
you are doing repairs, you're gonna send a report with before and after photos, uh, to (···0.6s)
the buyer, uh, the buyer's agent and your own agent. And you're going to schedule a
walkthrough (···0.5s) with the buyer and the buyer's agent.
And again, depending if you're working through an agent, that'll be something that they
coordinate and that's to make sure that everybody is good with what's been done. And it's not
left to the last minute on the final walkthrough. And that there are any surprises. (···1.4s) We're
getting near the home stretch, (···0.8s) the appraisal, um, that should be coming in. I'm not
interrupting you if required by the lender or the buyer.
Um, they would've had an appraisal done to make sure that what they've agreed to pay is
checking out. Uh, a mortgage commitment would be received. That is if your buyer is using a
lender, and you will get to the closing. And after the closing, (···0.7s) it's time to celebrate.
(···1.9s) Once we've closed, we hope you have another one lined up. 'cause this process is one
that we hope you would repeat and repeat exactly and repeat.
Do we have more? I, well, gosh, I think I need a break. Um, that is managing your rehab from
start to finish. Now, the, the backend of this we haven't really covered in detail. Meaning, uh,
what happens once you've got the house ready to sell, um, or you're, you're contractor's
contacting you and saying, we're ready. And so we are gonna take time in the next session to
go through in detail what's involved in a punch list and actually getting the house ready to
market for sale.
Yay. So until then, (···1.5s) we'll see you next time. (···1.1s)
(···2.1s) Hey everyone, we are excited to share with you today how to calculate your offer. Uh,
we're coming from the perspective that you have found the house. So hopefully you have that
awesome agent. They are sending you, uh, listings. You've got other systems in place that are
allowing you to find properties, (···0.7s) and, uh, now you have one and you wanna make an
offer, and you're going, how much, how do I do this? Uh, we'll jump in and we're gonna give you
some of the details first (···0.9s) that are involved in making an offer.
How do you calculate it? What information do you need? Uh, you'll need to know Mayo, (···0.7s)
you'll need to know the a r v. You (···1.0s) will have to have a way of calculating a quick repair
budget. Um, so the repair costs, uh, a quick one, and then one that's in more detail after you've
done an assessment walkthrough. And, uh, you'll need to know how to do that assessment
walkthrough.
(···0.9s) You are, uh, also gonna need to know what your plans are, a plan A and a plan B in
terms of your exit strategy. And Might you need a plan C or D two I? You Might, you never
know. It's always nice to have multiple Plans, but definitely a plan A and a plan B, uh, and then
also some funding sources. And the reason you need to know how you're gonna fund the deal
is if your money is coming with a cost, it's not cash that you have on hand or some free owner
financing, you're gonna wanna, uh, take, uh, into account what that expense is as you figure out
what you can offer.
All right, so if this is sounding Greek to you, and it might, if you're new to the real estate
investing business, no fear, we are going to explain what the terminology is. (···0.9s) And, uh,
go ahead. (···0.7s) Well, Jean just mentioned a couple acronyms. The one was Mayo (···0.8s)
that stands for maximum allowable offer.
It's a term used in this industry, an awful lot. (···0.6s) It is based on what is the absolute most
amount you're gonna pay for a home, right? And you, you wanna know that criteria before you
get to that point of making an offer. (···0.5s) Because one of the most common mistakes that we
make in this business is overpaying for an asset, overpaying for a property. So, And, and when
you say we make you mean real estate investment, correct? Right. I mean, it's The industry, Not
us. No, no, no. We've never done that. (···0.6s) So maximum allowable offer, get the criteria
ahead of time, be diligent with your numbers and stick to it (···0.8s) non-emotional.
Right? The, the awesome thing about what we're gonna share with you here is that, um, this is
all gonna be based on formulas and very simple math. Uh, sometimes (···0.6s) folks get freaked
out, uh, by the fact that there's math involved. And again, I would say do not have concern
about there being masked.
Simple. It, you can have a, a basic calculator, and (···0.7s) you're doing arithmetic. You're
doing, so basically you're doing addition, subtraction, multiplication, and division. Yeah. And,
and you can cheat with a calculator (···0.9s) All day Long. So you can do this. I am quite
confident (···1.9s) the 70% rule is one that's used in the house flipping business. And the 70%
rule is just, uh, the notion that an investor cannot pay more than 70% of the after repair value.
That's another acronym that was mentioned. So a R v is after repaired value, in real simple
terms, that means what can you sell the house for after you've repaired it, so the after repair
value. Um, and then from that, you have to subtract the cost of your repairs. (···0.7s) So 70% of
the a r v, (···0.6s) less the cost of your repairs.
(···0.6s) So to understand it, let's just go through a real simple example. Uh, if we were to
assume that you had found a property and you knew that after you fixed it up, that property all
day long could sell for $200,000, and (···1.0s) you knew that the property was gonna need
$50,000 worth of repairs in order to make it a house that could sell for $200,000, you wanna
(···0.7s) know what could you pay for that property? (···1.2s) What could they pay?
$90,000? Well, how'd you get to there? We took (···0.5s) the after repair value of $200,000
(···0.7s) times 70% that left you with $140,000. We subtract the cost to rehab the property,
which is an additional $50,000, and (···1.0s) that left a balance of (···0.7s) 90, $90,000, of which
we probably wouldn't start negotiating from that point. Leave yourself a little wiggle room and
start a little bit below that. Yeah. And depending on what else you know about the property and
the seller, you may start a lot less than that.
But what you want to know is what is the absolute most you could pay before you say this is not
a deal and it's time to walk away? You'll, you'll hear in this business that, well, I I do, I do more

than 70%. I might come to 75 or 80 or 85% depending on if I have a smoking hot market.
(···0.8s) True. So this is just a general guideline to get you to be able to do some math pretty
quickly. But 70% allows you, if all your math is correct to get that 20 or 25% margin (···0.6s) for
your own profit.
You start fooling with that a little bit and you're dipping into something. And should there be a
hiccup along the way, then you're cutting it even tighter. (···0.6s) So 70% will keep you (···0.6s)
pretty clean, and in some markets it's a little bit slower. They even go down to 65%. But again,
understand the math and why it's done, and then you can have your own exact math behind it,
including the cost of money. So we'll go through all that. Yeah, the the other thing to highlight
here is that this rule is applicable, uh, no matter what market you're in.
I mean, we have teammates that are in Canada, they use the 70% role, uh, here in the United
States, whether we're investing in New Jersey, whether we're investing in Florida, uh, it doesn't
matter wherever we're going. This is kind of our first pass number. And then if we're gonna plus
it up or minus down from that number, it's from this basis. So, so know that this holds true
across the different geography, uh, that you're likely to invest in.
All right, let's go through another example, uh, this way, and then I think I'm gonna invite Ron to
pull out his visualizer, Andy, Andy calculator and my visualizer So that we can do a couple of
these examples together. Yep. Uh, so applying the 70% rule, again on a, on a very typical
property. This one's 1,110 square foot home listed for $115,000.
We've done the math, you looked at the comps, you said this house, if dressed up nicely, will
sell all day long. The after repair values $150,000 (···0.7s) to get it look like that, to get it to look
like that, (···0.7s) we'd probably need to invest about $25,000 into rehabbing the house. I know
that these are assumptions. We're, we're assuming that we saw pictures that we've done a
walkthrough, that we know that the repairs are $25,000, that someone just didn't say, Hey, I
think it's $25,000. Never Take, don't do that.
Never. Don't (···1.0s) do that. Be diligent about your numbers. You'll, uh, you'll be much happier.
So again, the after repair value is $150,000 times the 70% rule. 70% or 0.7 leaves you with
$105,000. We said the estimate to rehab is $25,000. You'd subtract that and that leaves you
$80,000 as your m a o your maximum allowable offer. (···1.0s) And that's what you would, uh,
you would start below that.
But that's simple math, again, with a lot of calculations baked into that 30 and 70% mix of the a
hundred percent. So, Hey, let me ask you a question. Yeah. Would your maximum allowable
offer change (···0.7s) if, uh, the, the seller was asking 150,000 for the house instead of 115?
What (···0.5s) do you mean? I mean, if on here, on your example here, you've got a house
that's listed for 115,000. Yeah. Does Mayo change if the house was listed for one 50?
The Formula stays the same, So nothing changes, right? Correct. I mean, it doesn't matter how
much the seller wants for their house. (···0.7s) There is a value (···0.6s) that that house is worth
after it's repaired, and you are going to have with confidence and idea as to what that number
is. (···0.7s) And so it won't matter what the seller wants for the house. They can want, they, they
can come to you and they can say, oh my Ron, I put in a new kitchen.
I put in backsplash. I did floor. They might have done that 20 years ago. And (···1.0s) so it, it
doesn't matter that they did that. Um, I can say from all of the different sellers that we've worked
with, uh, sellers (···0.5s) usually wanna try and recoup whatever they've put into the home that
they lived in. And they probably did things to the house when they lived in it that the average
market isn't interested in and that we wouldn't do as rehabbers.
And so just know, (···0.5s) it doesn't matter what it's listed for, that doesn't have an impact on
these numbers. What impacts these numbers is the after repaired value. (···0.5s) How much are
your repair costs to get the house to look like your after repaired value house (···1.0s) and
making sure that you stick to the 70% rule? (···0.6s) That's all you need to know.
Um, don't get swayed. Right? No, And the same holds true that if, if the seller said, Hey, I'm
looking to get a $80,000 out of this house, (···1.2s) make the deal very quickly 'cause you're,
again, you're not alone. So this is a speed game based on numbers and facts and knowing your
market and be able to respond quickly when deals present themselves. But the math works no
matter what. Yeah. What you think you can sell it for at 70% minus whatever cost or no cost.
And then make the offer below that. Alright.
Excellent. Yeah. Yeah. Um, how about if we go through a couple of examples together? I'm
gonna do a stop sharing switch over to the visualizer. I know you'll love this. Come On. It's how
we grew up in the corporate world back In the eighties. Big suggestion here would be pull out a
calculator, get some paper and a pen or pencil and follow along. See if you come to the same
numbers. We're gonna have Ron working through a couple of numbers. I'm gonna throw some
to him to calculate with assumptions, uh, but just to make sure that calculating Mayo becomes
second nature nature to you.
That's perfect. I see that. Cool. All right. So let's make an assumption on the first example that
we have an after repaired value of $300,000. So the r v after repaired value is $300,000. And
we're gonna work with a (···6.5s) repair cost of let's say, 50,000. We'll keep the numbers simple
and clean.
So repairs are gonna be 50,000, (···3.3s) and we're trying to figure out what the maximum
allowable offer or Mayo is. So what's the first thing Ron's gonna do? First thing is gonna be what
I'm gonna plug in the N R V of $300,000, Which you've already done, and then Times, times
that by our 70%, the 70% rule. Yeah. So that's, (···0.7s) he, he was thinking ahead and he left
space for that. So that $300,000 times 70% got him to 210.
Is that the amount that he can offer? Absolutely not. He still has to have, uh, account for the
$50,000 (···0.7s) in repairs. (···1.4s) And included in that repair number (···0.7s) is the expense
of the actual repairs as well as his holding costs. (···0.7s) So he is taking into account how long
those repairs are gonna take, what his utility expenses are gonna be if he has an h o a, uh, what
his taxes and insurance are gonna cost him.
So he is (···0.6s) factoring all of that in, uh, because it's gonna make sure that he has plenty of
room when he sells that property to have a nice size profit. All right, so for this one, hopefully
you got to a maximum allowable offer of one 60. All right. Awesome. Let's do another one.
Hopefully you guys are following along and are are getting the math. (···0.8s) It's important this
becomes second nature.
So let's look at something that's a higher, higher priced house. Let's go with an a R V of 500,000
(···3.2s) and you're gonna see it doesn't matter. Um, it, it just, it doesn't matter what those
numbers are. The formula stays the same. So a R v, (···0.8s) and he is getting ready to do that
times the 70%. (···3.7s) And that leaves them already with just three 50.
(···2.8s) And, uh, let's say the repairs on this one, let's say this is a big rental, this one, a bigger
rental, let's, uh, say a hundred thousand dollars in renovation. (···3.5s) And so I'm guessing
you're all following and you know that you're gonna subtract that a hundred thousand from the
three 50 (···1.2s) and that based on that, you're gonna get a maximum allowable offer of
250,000. (···1.4s) You are not gonna start (···0.8s) with 250,000 as your starting offer, but that's
the most you could pay.
All (···1.8s) right. Um, I had printed out earlier a (···1.0s) couple of examples that we got from a
wholesaler, a couple deals that were presented. We thought that that might be interesting to go
through, uh, because they present a bunch of information (···0.7s) and you wanna be able to, to
make sense of that information.
So you wanna take this one? Sure. (···1.4s) All right. (···0.9s) And again, you guys can follow
along, uh, because the information and data will be right here to look at. (···1.9s) This is an
email. Uh, we talk about how do you source deals, how do you find them? So once you start to
find those people that are out looking for deals all the time that don't want to do the renovation
and work on 'em, they're looking to wholesale them, then they will send them to you and you
can evaluate their work.
Um, when you get really good, you're gonna train those people on what it is you're looking for
and hope that they're following that criteria and sending you things that match it. But let's see
how this wholesaler's doing as it relates to our formula and what, what we would need, uh, to
make this work for us. (···0.7s) So they have sent a house that this, uh, is in the Florida market
(···0.9s) and they've given us an after repaired value or an a R V of 3 49 9.
All (···1.5s) right. 349 9. And that's your a r v, correct. Uh, and then they've broken out the costs
in a couple of different places, (···1.5s) and we've highlighted those in advance. Yeah, they've
got a monthly, they got the monthly taxes and insurance. How long do you wanna do the
estimate? One, Let's do six months. Six months on this one. Um, as you're getting started, uh,
let's factor six months.
We would hope to turn it more quickly than that. (···0.8s) However, uh, we wanna wanna build
in a little bit of a cushion. So they are estimating that it would be 350,000 a month, or I'm sorry,
three. Oh my God, that'd be huge. (···0.5s) It's a big House. That's (···0.7s) the entire
development. $350 a month to cover your taxes and insurance. So that's $2,100 in holding
costs for those two items. (···0.7s) And they're giving you a Reno budget of 45,000, and they
are gonna make you pay the closing costs on the deal if you buy it.
And those were estimated at $5,000. So (···2.9s) Ron's adding all of those expenses up
(···0.7s) and he got 52,100. So maybe go above it above, uh, all of that stuff to calculate what
we've got. So (···0.8s) what would he do first? He's gonna take the a r (···0.6s) v and (···3.4s)
then he is gonna multiply it by (···0.8s) 0.7 or 70% (···3.6s) and following right along.
(···1.1s) See what you get? 2 44, 9 30. (···0.5s) Awesome. (···1.8s) That is not the price that we
can pay for the house. We still have to factor out those expenses. I'm gonna subtract, can you
see that? Yep. We're gonna take out the 52,100 (···3.6s) that's coming outta the number, those
subtracting 52 100 and (···0.8s) coming up with a maximum allowable offer of 1 92, 8 30.
Now, how does that compare to what this particular wholesaler is asking for? (···0.7s) Let's see
if you can find their, okay. So what is the difference in what they are looking for and noting that
they're only gonna take cash (···0.6s) and what the most is that we would pay?
So they, they're looking for 2 14 9. We see 1 92, 8 30. So the difference there, 22,000, $22,000
is, uh, how much more the wholesaler is (···2.9s) looking for on (···8.8s) this property than we're
willing to pay.
And that's without any borrowed funds, (···0.6s) Right? That is without borrowed funds. The
other, uh, piece to this is we are, uh, just for calculating purposes to make sure that you'll
understand how to get to Mayo, (···0.7s) is that we've not done our due diligence on this
property yet. So we are taking at face value (···0.5s) just for the process of getting to Mayo and
understanding what it would be (···0.5s) that their repair estimate is, is fairly accurate.
We are, uh, also making the assumption that their number for taxes and for insurance is
accurate. (···0.8s) And those are things that you clearly would want to do your own due
diligence on. Um, what I have found (···0.6s) is that often a wholesaler will underestimate the
repair costs, uh, when we get a, uh, when when we get a listing from a wholesaler, we wanna
see that they've included not just the pretty pictures, correct?
Right. We wanna make sure they've given us pictures of all of the detail of things that need
repair, uh, so that we can see if they're actually fairly representing things and we'd wanna get to
the house, uh, we'd, we'd wanna go down and we'd wanna look at it if we felt that it was in an
area we were interested in and that we were pretty close, um, with our numbers. Uh, all right,
let's do, let's do one more.
Okay. Would that be helpful? Yeah, (···0.8s) it's helpful. Uh, I think, all (···1.5s) right. Uh, I know
that I had a second one and I am not sure where it is. Mm-hmm. Is it in your little pile there?
Nope. Hmm. Hmm. (···1.0s) That's pretty All right. (···1.5s) Well, isn't that interesting? I don't,
oh, I do know where it is. Look at that. (···0.7s) All right. (···0.9s) This is how it sometimes is.
It got stuck to this other paper. There you go. (···0.8s) This is another one, uh, that came in from
the same wholesaler. (···1.5s) And these are recent, actually, uh, these are 20, uh, 20, 21,
February 22nd of 20. (···1.5s) So Depending on when you're watching, um, they are, they're
recent for us right now. Alright, so what do we have? We have a a (···0.6s) three bedroom, two
bath, 1500 square foot house. (···2.1s) They're saying the after repair value is $199,900.
(···1.6s) They're asking a hundred twenty nine nine. They say the repair estimate's 26,000
(···0.5s) closing cost is 4,000 that they'd like you to pay. And (···1.1s) taxes and insurance are
about 200 bucks a month. (···0.6s) Let's make that same assumption on six months. Six
Months, okay. And once you have an idea in your market, your crew, how quickly you work, um,
and how quickly things are moving in your market, then you can change, uh, the timeframe in
which you plan to hold the property.
Uh, we're doing six months for us. We would hope to, to turn something in a three to four month
window (···0.5s) if we were to pick it up and it had the types of budgets we're looking at here.
Uh, but for, uh, that little bit of insulation, yeah, we'll do a six month budget. (···2.0s) All right. So
you're coming up with the expenses first. Correct. (···2.6s) So again, it was 4,000 in closing
costs, 26,000 in repairs, (···0.7s) and, uh, $200 a month estimated for taxes and Insurance.
So what do we have? We have an A R B 199 9. You (···0.7s) got that? Can you see what I
mean? So 1 99 9, they Got it and they can see it, They got it and they can see it. Excellent
(···0.8s) times where the hell times 0.7 (···0.6s) is a hundred thirty nine nine. (···5.5s) Is that
what you're gonna offer?
Nope. All right. Good. You got it. If it was already dressed up and looking great and looked like
the other houses for 1 99, then yes, that's, I would never pay full retail. I'd still do the math of
70%. And if they said no, it definitely needs repairs and some other stuff, would you pay the 1
39? No. Nine. Okay. So what are you gonna subtract outta that number? I'm gonna subtract
those little, that little budget item we just talked about here.
31,000. Oh, so out comes the 31,200. We'll see what happens now. (···0.8s) Ah, so how much
are you willing to pay for this house? (···1.7s) Maximum (···2.1s) offer? 1 0 8. (···3.2s) Seven
(···0.9s) 30. How much does he want for the house?
1 29. Hmm, (···1.0s) nine cash baby. (···0.8s) That's what he was looking for. So your difference
there is 21 1 70. Yeah. So he is, uh, That is a pretty consistent formula he, that group has.
Yeah. Now the good news is they supply their estimates, a (···0.6s) lot of photos, video, so they,
they give you an ample opportunity to look through and see if they, (···0.6s) if your estimate
would match theirs.
And they give you a six or seven comps too to look at. They all are not the comps that would
choose, but they give you plenty of properties to look at. So all that is great. And, and they'll sell
some of these at the numbers that they're looking for. Now, they don't always sell. If we go back
to the one that you did first, you have the other one over there still? Or did you hand that to me?
I just wanted to show I think the other one. Yeah, (···0.6s) a few of them. Uh, Here you go. Take
this one back and just, uh, highlight.
So what happened on that one? He (···0.7s) ended up saying five K price drop. So his number
actually, uh, on the original of sending this out as a wholesaler would've been five K more. So I,
I hope that highlights, I mean, this session is all about how to calculate mayo, but there's a few
other things to learn just by looking at some real stuff that's coming in our in basket. Uh, one, if
a wholesaler gives you a number, (···0.7s) that number is not in concrete.
(···0.7s) So clearly just by this one page, we can see that they have flexibility (···0.7s) and that's
because they've got a profit that they wanna make, but gosh, it's better for them to sell it than to
hold that inventory and lose it, right? Correct. (···0.6s) Absolutely correct. And the more you
share with the wholesalers, the more they understand what you are looking for when they do
present deals that meet your criteria. Honestly, I, we really don't care if what they're making,
whether it's 5,000, 7, 10, 20, we've had wholesalers make an awful lot of money, but they
provided us exactly what we were looking for with the type of numbers that were interesting for
us.
Yes. So it works both ways on that. The, the interesting one on this wholesaler, uh, this, (···0.5s)
this one came to us early (···0.5s) in our, uh, journey in Florida. (···0.7s) And I remember
reaching out and having a conversation about the numbers and his response to me when I said,
Hey, I'm, I'm checking out the numbers here and this doesn't really work for, for us.
And he said, well, if you find a deal with your numbers, let me know. 'cause I wanna keep that
one I'm gonna buy. (···1.6s) So, you know, he, they're smart enough. Now, wholesalers
sometimes find great deals and they keep 'em, (···0.7s) but sometimes they don't have the
financing. Just like all of us, we are juggling multiple opportunities at any one time. And so for
that reason, there are times where even if it's a great deal that they would've liked to have kept,
that they might be willing to sell it.
(···0.7s) And so you wanna know how to calculate the numbers. (···0.8s) And I'm just gonna put
that caveat on this, that for the purposes of illustrating how to calculate Mayo, (···0.6s) we were
just going with their numbers were good numbers to work with, but we would never make the
assumption that their repair numbers were right, that their monthly taxes and insurance number
was right.
We would always do our own due diligence and check that stuff out to make sure that our
calculation represented what we knew to be true. (···0.7s) Know your numbers, know all the
numbers, and we'll go through all of them again in, in a couple of uh, sessions coming up. But
know them because you're gonna be tempted to cut corners somewhere. The house can sell
more than that. I'll cut the repair back a little bit and, and cut costs, or cut corners, or I'll pay 'em
what they're looking for and I'll make it up in somewhere else.
(···1.2s) You'll, you'll, I guarantee they'll end up doing that somewhere and you'll then say, wow,
it's, that was another valuable lesson I just learned. Why were they right? Because it happens.
And you'll get soft somewhere and get emotional about something and make those kind of
decisions. So these are rules, these are guidelines. Understand them and, um, you'll, And apply
them, then apply them. Uh, key takeaways for this session, maximum allowable offer is mayo.
You wanna calculate what Mayo is on every deal that you make an offer on.
You wanna know what the ceiling is because if you pass through that threshold, then that's
gonna be a place where you're gonna wanna walk away and (···0.6s) look for the next deal. Or
at least just put that kind of in the queue into the side. If at some later point that seller comes
down in price and you can pick it up for what is your maximum allowable offer or less, then it still
could be a deal. Uh, practice, practice, practice.
Get really comfortable with how to do that calculation, (···0.6s) and we will see you on the next
video. (···1.3s)
(···15.5s) All right, so we've talked about business plan, how important it is. I also wanna talk now about a little bit about
mindset, um, to help you as you move forward, (···0.6s) because every one of us have (···0.7s) different things that have impact
us in our life.
(···0.7s) And some of those things created, you know, pictures in our mind of how we are and how life should be. (···0.5s) But
life is, is meant to be lived and, and to, uh, there's abundant opportunities out there for everybody. (···0.8s) And you just really
need to realize that this business (···0.7s) is like a game. It's like a game that's played here (···0.9s) in your head, and it's all
about what you believe and what you think.
If you believe that you're gonna be successful at this. Like Cheryl and I are no different than anybody else. The only thing is we
had a goal and a vision and took action as we move forward. And we believed we could be successful. When I was leaving the
phone company, uh, when people finally found out that I was wanting to become a real estate investor, they would go, you
know, what is that? And then finally one day someone said to me, we're sitting around a bunch of us having coffee, a coffee
break.
And they said, so, but how are you gonna do that? And I remember looking at them and saying, you know, I (···0.7s) have
absolutely no idea how I'm gonna do it, but I just know I'm gonna figure it out. (···0.6s) And I think that should be the motto for
a entrepreneur. (···0.6s) I'll figure it out. Because you can't possibly know everything when you get into this business. You need
to take what you've learned and start taking action to move forward.
(···0.7s) And, you know, you need to start thinking about people who (···0.7s) are affluent, people who have been successful,
and learn from them. Start observing them. Some of you probably done a lot of this, some of you maybe have done some, but I
really wanna encourage you to start really looking around at, you know, the people that have been very successful, like Warren
Buffet, Robert Kiyosaki, or some of the key names that you hear all the time. But look around your circle. Your, you know, if
you're working for somebody else and it's a successful business, (···0.7s) what does your boss do to make your the business
success?
So start taking a look at other people that are out there that you know of that are successful, and maybe even have coffee with
them and say, what would you attribute to your success? How did you get going? So these are some of the secrets that were
kind of gathered by this one group when they went out and started interviewing people that are successful. And these are the
things that they said (···2.0s) helped them.
First of all, they focused on the big goals. Where do they wanna be five years down the road? (···0.6s) And then (···0.9s) they
tend to be savers, then spenders. And that was one of the things I, I think I mentioned that, uh, when I left the phone company,
I was given this gift of a bunch of books. And the very first book that I read (···0.7s) was Rich Dad, poor Dad by Robert Kiyosaki.
And I've read a (···0.7s) lot of his books, his whole library of books. I'm not saying that he's the only one out there, not by any
stretch, (···0.6s) but it just was something that worked for me.
And one of the things that I was such an aha moment for me (···0.6s) was that in order for him to go buy something, if he
wanted to buy a new car, he would go buy an asset that would give him income, like a rental property, and say the car payment
was gonna be $500 a month. He would go buy enough rental properties that he got income for $500 a month so that the
business was paying for that car, not him out of his pocket.
And it was like, oh, that's brilliant. You know, just go and buy assets to, to fund your life. Um, he the, when you first start out,
we always say like, you know, pick one strategy, pick wholesale and get out there and start working that wholesale. But you do
eventually wanna have more than one income strategy cuz um, you know, we, uh, most people wanna have that residual
income coming in a long term.
So you wanna create multiple income strategies. I'm not necessarily gonna go into each and every one of these on here, but I've
provided it for you as a bit of an idea for you. You can even, you know, copy this, print it out, stick it on the wall someplace that
you remember it. I'm a very visual person. I like to have stuff up on the wall. So I always say I post things all over in the mirror.
You know, I always have something on my mirror in my bathroom. Um, but remember that the most important asset in this
whole business is you.
So you wanna focus on goals for your business, but also for your yourself, making sure you're healthy and that you, you know,
your family's healthy and that you also, you know, are continually, uh, growing and developing and learning as you go along. So
reading books, listening to podcasts, all kinds of things as you evolve yourself and your business. (···0.8s) And there's a whole
bunch of different things on here to (···0.7s) help create an abundant universe. But people always say to me, why do you do all
this training?
Uh, and I'm sure Cheryl, you'll probably get asked the same thing. Why don't do this training? Aren't you just, you know, (···0.7s)
training people to steal deals from you? Cuz now you got all this competition. And I say, I never think of it that way. I think of it
as it's an abundant universe and there's plenty for everybody. And if you get a deal before me because I was doddling and
didn't get my act together, then good for you. But lemme tell you, I'm gonna be a lot more diligent on the next one cuz I don't
want you to take that deal too.
(···0.5s) So highly successful people read all the time, 25 pages, at least per day. (···0.5s) They earn, you know, over a hundred
dollars an hour because they focus on getting enough deals to keep the income coming in and growing that income. (···0.7s)
And, uh, they're the hardest worker. This is not a get rich quick scheme. This is a long term sustainable business model and it
does require work, but you work harder at the start and it gets easier as you go forward.
So it is definitely, um, something that you can work towards. All right, so getting back to some of the key things that we talked
about as summary (···1.2s) to help you build your action plan to help you move forward and put those stuff into your business
plan. We need to start marketing your business. Remember we've talked about that. Marketing, marketing, marketing. It's all
about getting leads into your business. You want to get people start calling you when they get the phone ringing, get those
emails coming. You wanna start going to events, (···1.1s) get a get your business card out there, get a digital business card.
Uh, you wanna make up marketing materials. Uh, so make up your postcards, your flyers, things like that. Have them readily
available. I always have postcards in my car as part of my kit, uh, contracts, all this stuff. You wanna work in setting up your
social media. You wanna join Facebook and LinkedIn groups. Um, you wanna build your own business website so that you have
that that you can also refer people to and start getting traffic onto your website.
We wanna run ads (···1.1s) on the free websites like Craigslist, um, social media, media, Facebook, whatever it happens to be on
a daily basis. You know, we buy houses, uh, stop your foreclosure, all all those different samples that we gave you back in
chapter three. Uh, you want to, (···0.9s) you know, review daily ads to find buyers. You wanna find other people that are selling
out there. Some of those people are also buyers.
So you wanna, you know, review sellers ads and you know, put up your own people. Buyers are gonna call you off of your ads.
You're gonna call buyers off of their ads. (···0.7s) And so put up, uh, banded signs, all the different tools that we talked with you.
(···1.0s) You want to work every deal every week about finding deals and sellers. So you're checking your Facebook every day
and your LinkedIn groups. You're calling off of other people's ads, you're checking mls, you're getting other, getting hold of
other wholesalers.
There's a group that I work with. If I haven't talked to 'em for like a week or so, I'm phone 'em saying, Hey, what's going on?
What do you got? What do you got happening? They'll be phoning me to find out what's going on if they hadn't heard from me.
I (···0.7s) do check on mls cuz sometimes I do find deals on m l s that maybe I want to buy as a whole myself. But I do focus
predominantly on social media and getting my own ads so I can drive my own traffic that's in there. One of the tools that you
can do is to get a copy of age listings from your realtor, things that have been on the market for like 90 days and see if there's
some opportunities there.
Uh, you can also find, uh, lists. Some of them are free. You might have to pay a little bit of money for them about absentee
owners, people in pre foreclosure, et cetera. And you wanna start the whole campaign about sending out postcards or letters
to those people. If you get an email address from them, you might wanna send an email distribution. So again, it's all about
getting those leads coming into your business.
Um, check for sale by owner websites. Check one zoo that we talked about (···0.5s) that is for investors who put up deals. Get
yourself registered on there. Uh, take a look at real estate investment clubs in your area. If you're not in one (···0.6s) right now,
please join one and meet you. It's a great opportunity to network. Meet other investors, meet wholesalers. And if you're
looking for a deal, that might be the way that you can find your first deal.
Either you're gonna find a wholesaler has a deal that needs some help and try to help them find a buyer. (···0.6s) Or you might
buy, if you're in the process of having enough money to buy your own deal, you might buy a wholesale deal there. So it's a great
way to find, you know, buyers for you and deals for yourself as well. You're gonna start working on setting up your power team.
(···0.6s) You wanna put up your own signs, you know, cash for houses on abandoned properties, those bandit signs. (···0.5s)
Send out letters and call off vacant properties that you find.
So we want you to go farming, you know, take some time when you have a day off (···0.6s) and you know, go make sure it's
good to have someone with you that can make notes as you're going along or read the map and figure out where you're at
(···0.5s) as you're going. Cuz some of those neighborhoods have cul-de-sacs. They can get a little crazy and I typically, you know,
take the grid and I work the grid and so I take a, you know, 40, 60 block area and I work drive literally up and down every street.
(···1.9s) We also talked about the number two thing you would need to be working on is building your buyer's list. If you're a
wholesaler, you need to have buyers (···0.6s) within one month. You should easily be able to find 50 (···0.6s) buyers and
investors that are out there. It does not take you long. (···0.5s) Now that you've found those people, you wanna ask them what
are they looking for? And you're gonna target your marketing to go find (···0.5s) deals that suit their needs.
Quick and easier. Much easier way to do it than to just, you know, kind of doing a shotgun blast out to the market. (···0.9s)
Make copies of investor profile forms, fill those out, keep them. Uh, we also have a series of different databases that will be
made available to you. Little Excel spreadsheets. You can start keeping track of all the stuff (···0.6s) you're gonna run your own,
uh, teaser, ghost ad goldmine ad, whatever you wanna call it to find buyers like handyman special ad for example.
Uh, if you're looking for rent to own, if that's one of your strategies, why rent when you can own. So you can get both homes,
wholesalers or homeowners and investors calling off of that. (···1.5s) And you're gonna, you definitely need to have other
wholesales with wholesalers in your team, in your network cuz you're gonna do deals together, you're gonna share deals with
them and it's a good opportunity to make some money. Uh, you know, if you got a deal, get someone else to help you try to
find it. So we, we talked about (···0.9s) finding joint venture partners and money partners.
I do this all the time. I am always looking for people with money. I've been in this business a long time, but I'm still look for
other people's money to use as I go along. I use my money when I can, but I use other people money more often cuz I'd rather
use their money and I, you know, I can give them a good return and help them build for them and their family as well. So I talk
to everybody that I know, accountants, professional people that I work with (···0.5s) and tell 'em who it is.
I tend to invest in meetings around the area. Um, and I tend, I (···0.8s) also go to meetings that are not just, uh, real estate
investment clubs. If someone's in town and they're promoting, you know, a new condo complex, I'll go see what it's all about,
check it out. I'll be sitting next to someone and start talking. I (···0.7s) I have no problem talking to people in case you haven't
figured that out already, you know, online at Walmart. So I start talking to the people around me and talk, you know, telling 'em
who I am and what I do (···0.7s) and you know how no cards and sometimes people say, oh, I'd like to know more about what
you do.
I said, oh, okay, well do you have time for coffee next week? And cuz you never know where you're gonna find a joint venture
partner, I don't go and market my business while I'm at someone else's event necessarily. But if people ask me more about it
and they wanna know more about it, I'll set up a meeting outside of that event and go off and talk to them. (···0.6s) My whole
goal is to bill a pool of capital that I have available to me.
If I get a, a good fix and flip deal, then I wanna know that I have cash to go in and just buy it. I don't have to go, you know, to the
hard money. I don't have to go get traditional lending. I can just do it. So work on, you know, developing that with friends,
family, close business associates that you know, people that have money that are kind of available to you. (···1.2s) Work on your
bus, your power team. The power team is gonna evolve forever. I am always adding and dropping people out of my power team
as I go along.
You need to have some core people, right? You need to have good real estate agent. I would suggest two to three wind shoe,
Cheryl, at least two to three. And you wanna make sure they're in different brokerages. So one at Remax, one at, you know,
Keller Williams, whatever happens to be in your area. You wanna have a couple mortgage brokers you can work with. You
wanna have an attorney that you can work with a title company if necessary in your area. You're definitely gonna find hard
money and transactional lenders too, that's important.
You wanna find out who they are, phone them up and ask them how they do business, wonder what their rates are, et cetera.
(···0.6s) You're gonna keep doing them as you go along. (···0.7s) So (···1.2s) you wanna get organized, you wanna build, you got
your plan, your business plan, you know what you wanna do every week. So you're gonna, you know, set up a, an organization,
you know, someplace in your, uh, either home office or have some spot in your home that you can focus and do work.
(···0.5s) And so you're gonna have contracts there, you're gonna have filing system. You gotta make up that kit for your car that
we talked about. Set up your office if you need a new computer, get out and buy those kind of things. Um, you wanna set up
maybe a separate email for your business. So it's not everyone's phone. Your personal, (···0.5s) if you're still working for
somebody and you're using a company credit card or sorry, not credit card, uh, cell phone, uh, I would do not use your
company cell phone to do your new business.
That is one way to get yourself fired pretty quick. So you wanna make sure you have a separate, dedicated number for your
business and get a second cell phone. Whatever needs to be, (···1.0s) I want you to work on what we call our professional
investor package. So when you're going forward and working to get financing for example, (···0.5s) then this is very important to
have that. You wanna include your business plan (···0.6s) or if you're going for specific, you know, funding of (···1.0s) specific
property, then you wanna have like a deal package on that deal.
(···0.5s) You wanna, as you set up your corporate structure, (···0.6s) which we do recommend for asset protection, (···0.8s)
every corporation you set up will come with them. Corporate registration documents, I would scan those in, create a folder on
your desktop and put all of this documentation for your professional package in there. Uh, your tax returns for the last two
years. Uh, if you're going for financing, the lenders wanna know if you've paid the irs.
If you owe IRS money, you're probably not gonna get any money from a traditional lender. You might get it from a hard money.
(···0.7s) So you wanna have everything electronic. So if you, as you're talking to mortgage brokers, you just email 'em the
information that they need and help to help you move forward. (···0.9s) We wanna work on systems streamlining. We wanna
look at what you can do. It's really important to start thinking about that early on in your business.
You may or may not have the ability to hire someone to help you, (···0.7s) but eventually you're probably gonna wanna hire a
virtual assistant to do, say for example, your social media. Well you need to have a system defined and written down so that
you can now give that to the new virtual assistant and train them on how to work in your business in the way that you want
them to work for you. So as you're growing, (···0.5s) you need to grow with that and get more systemized so that it's easier for
you to train people and bring them into your organization, which will free up your time to go work on more deals, not in your
business doing the day-to-day stuff.
(···0.9s) So I (···0.6s) mentioned the real estate investment clubs, umpteen times (···0.6s) and Facebook, et cetera. We talked
about that many times. You know what to do. (···1.0s) We want you as well to go out this month, (···0.5s) hit as many open
houses as you can, (···0.7s) see what's going on in the market. What is an inventory? You want to see what open houses are
available on mls.
Go take a look at the inventory in the neighborhood where you are. Go through those houses, see what the typical floor plans
are. Well, how are they appointed these people? Buy them to fix and flip them. What do they do with that? You might wanna
find out who the owner is and maybe they wanna buy another house from you as a wholesale deal. (···0.5s) So I'm going to, as
you're driving, you know, farming and driving for dollars, you're gonna find bacon boarded up houses.
You're gonna try to get in to see those houses. You're gonna see for sale by owner. You're gonna see for rent signs, you're
gonna see MLS signs (···0.9s) easily. You can go look at 50 properties when you're there. Use (···0.8s) some of the tips that we
gave you and some of the other things. Look at the property, look at the outside, then look at the inside and see if you can start
to pick up on different things here and there. The more properties you go through, the more you're gonna see, the better it's
gonna be to help you as you're going forward. (···0.9s) Now we want you now to start making offers on properties.
You can start by making them with real estate agents and as you grow your business and get phone calls coming in for, for sale
by owners, you're gonna make offers to them as well. But we want you to make offers. Start taking action. Don't wait till you've
taken all this, you know, every training program that you think or that you're out there or you think, oh, I need to go through
this program a couple times before I can make an offer. Just start taking some action and getting out there.
The more offers you make, the easier it gets. (···0.9s) And Shelly, Yes (···1.0s) Guys, do not do all the due diligence and get
caught up in this analysis paralysis before you make an offer. Yes, (···0.9s) you got the, the property came in somehow a lead a
phone call. You can check out Zillow what it is, (···1.0s) you know, just kind of a quick look, address talking to the seller, make
the appointment and go see it.
Sometimes it's easier to just sit at home on the computer and feel like you're doing something cuz you're really busy and you're
doing all of that due diligence now when you haven't even called or set an appointment and seen the property. (···0.6s) And,
um, while you're doing all that, another investor is out there at the property seeing it and getting it under contract and then
you do the due diligence. So right, I i was a victim of that. I, uh, would get analysis paralysis, part of why it took me a year to get
my first deal.
So you don't wanna do that. (···0.9s) Yeah, so that's a very good point. (···0.5s) And you can so easily get down that rabbit hole,
right? Mm-hmm. So easy. And it's just like pulling yourself out, you know, realizing kind of where you're at. (···1.0s) And so we
also want you to set appointments to go see for sale by owner properties and start, you know, making some offers again that
way. So with a realtor or for sale by owner, each one (···0.9s) every week, you should set aside some time for administration.
Um, as you've been going out doing your farming, you see vacant hoses, you're gonna start sending out those cards and letters
to those properties. Uh, also wanna track your expenses. This is really important because (···0.5s) if you've not run a business
before, you really need to have an, uh, discussion with an accountant (···1.2s) and get your systems in place for your
accounting. Cuz every month you're gonna have expenses, even whether you're, um, running the property through your
personal name or through a corporation.
You need to keep track of, you know, how much did you spend (···0.6s) on flooring or whatever that house or paint that you're
gonna paint the house touch up here and there. You wanna track all of that stuff and keep it organized. And it, if you don't

focus on doing it every month, it gets outta control. And before you know it, it's the end of the year and you have to send, file
your taxes and you have no idea where your receipts are.
And then you bring in this whole package of receipts to your accountant and say, well here, here it is in the shoebox. And the
accountant will look at you and go, okay, I will do this for you this year, but next year I'm gonna teach you what I need you to do
in order to bring it to me. Cuz they're not gonna take a shoebox every mo every year and go that way. They want you to get
your stuff together so you know It's gonna cost a lot of money. If you have, the more you have (···0.7s) time to take, uh, of your
accountant's time doing things for you that you could have done, you're gonna be paying for that.
Oh, and uh, so it's really much better to just stay organized the whole time. Absolutely. So every month, um, I would suggest
you set up a, you know, a little folder system with a folder for each month. And as, as you go and you spend money in, you
know, may, January, whatever, you're gonna put those receipts in the appropriate month, the end of the month you print off
the bank statement and attach all this stuff together.
(···0.6s) And, you know, eventually you're gonna, you're gonna wanna get some kind of a tracking system either on Excel
spreadsheet where you download everything outta your bank statements or you're gonna set up, you know, some kind of a tool
like, uh, QuickBooks or Wave Wave is wave.com is free and you can do all of your accounting stuff in there and you're, you,
you're, there's online to, to tutorials or the accountant can help you set that all up.
(···0.6s) So (···0.5s) also as we're finding these leads, I keep track of all the leads that I get. I keep track of all the investors, you
know, all the joint venture partners. I have these different tracking sheets that I put everything in there. So I wanna keep
administration. Cheryl was talking in one of the other sessions where she, you know, goes to events or whatever and takes
(···0.5s) photos of, you know, business cards or whatever, and then once a week goes and updates 'em all on our contacts.
So, you know, (···0.6s) figure out what works best for you as you're going forward. (···0.6s) You, if you're working with joint
venture partners, you need to be reporting to them. Even if you're working with sellers and you're wholesaling a deal, you need
to let them know what's going on throughout the whole process. Uh, you might wanna find a skip tracer to help you, you know,
track down people (···0.6s) and eventually you're gonna want to try to get rid of some of this day-to-day activities with through
a virtual assistant or maybe hiring a bookkeeper.
Uh, typically if you hire a bookkeeper that doesn't work for the accountant, they're usually cheaper. So you wanna find a local
person that maybe does it from home (···0.6s) and they can do their books for you. Um, as you evolve your business, we highly
recommend you do set up a corporate structure (···0.7s) and we typically use a three-tier structure and it's, there's a lot of
benefit to you for filing taxes, uh, reducing the tax burden.
You can write off a lot of expenses that you have. Again, some good discussion with a corporate, uh, um, structure assistive a
specialist, like an accountant or sorry, or a lawyer. So my accountant also sets up corporate structure, but my lawyer does too.
So you can work with either one of them, um, to, they'll help you determine what's the best thing for you and your family as
you move forward. (···0.7s) So as soon as you get something under contract, you wanna run an ad, just like we were talking
back in chapter nine and start marketing it out to buyers.
Take those offers from the buyers. You're gonna have this information as a resource to go back to, um, and, you know, keep
reviewing and refreshing and checking things as you go along. And eventually you'll just have, you know, check it every once in
a while. But at first keep this stuff close at hand because you know, when you first offer, you're gonna go, what is Cheryl?
And, and Shelly talked to me about about that and they go look it up. So you have this for you and we, you know, we really
want you to be successful. So, (···0.6s) you know, your biggest challenge going from from here is gonna be fear. Basically. It's
fear of the unknown and fear of change. (···0.5s) Fear does not go away. It's always there. It (···0.7s) just changes and evolves.
And the more you do something, the less fearful you're gonna be. So you just need to embrace it, get used to it cuz it's you're,
you know, it's part of life (···0.7s) and you need to learn to manage it.
And it helps you pref. You know, the fear helps prepare you for the challenge that's coming ahead. And because you use the
energy from the fear to keep yourself motivated, to move forward because you wanna get out of the fear mode of putting in an
offer, for example, and getting that first one under your belt. Um, once that offer is accepted, it (···0.7s) is much is, it's much
easier for them to say no.
But when they say yes, (···0.7s) now you have to act now. It's where the rubber meets the road and it's time for you to take
some action, figure out what to do next (···0.6s) and you wanna have a good coach and mentor to help you along the way as
well. And that's why you're here, right? You want to make a change in your life, you want to be successful, you wanna do
something different. (···0.5s) That's what you can do. We've given you some tools to help you, you yourself have the strength
and the ability to do it and we know you're gonna be successful at it.
Just putting that intention out there. So it's all about your attitude, not necessarily your aptitude that determines your altitude
in life. And so, you know, that's what's gonna help you. (···0.6s) And remember too, you can wholesale anything. We've been
talking about real estate through this whole class, but um, it can be done with mortgages. It's called discount notes. It can be
done with cars, equipment, commodities like gold and diamonds and silver.
(···0.6s) And even with businesses, it's a great strategy that you can start your business with, help you gain some capital, but it's
also something you can do the rest of your, of your career. You just never know where your life is gonna take you from here.
(···0.8s) And it's all about mindset. Mindset is everything. It's all about knowing that you have the ability to do this cuz you do. If
we can do it, you can do it. Everybody has the opportunity (···0.8s) and you will make this (···0.5s) look at however you need it
to look for you and your family.
You know, you might just wanna buy one rental property, have the tenants pay it off (···0.5s) and use that for your retirement
when you retire because maybe you love your job, maybe you wanna buy five or 10 houses, maybe you wanna buy 500. (···0.7s)
It doesn't, doesn't matter. It's totally up to you. Don't think of, don't worry about what other people think. Think about what
you need for you and your family to help you move forward.
And don't look back cuz you're not going that way. You made, made a decision to make a change. You're moving forward down
that road to success. That's where you're going, not back there. And there's gonna be a bunch of people back there that'll
wanna hold you back. (···0.6s) You know, they're gonna be family and friends. You love them dearly, but you're not gonna let
them stop you from moving forward. I have some great friends that I've known since I was like 10 years old (···0.6s) and they're
wonderful. I consider them my other sisters.
Their family is like, our families are so close (···0.7s) and (···0.7s) they never ask me about my business (···0.6s) because
whenever I've talked to 'em about it, they were always very negative about it and very concerned. They're concerned
somewhat for me that I'm not gonna get in trouble and lose money. But also they're kind of concerned (···0.7s) and that we've
actually had this discussion where they were worried that (···0.6s) I was going to leave them behind. (···0.6s) Because (···1.0s)
when I, when we were young, (···0.7s) I made a decision that I wanted more to my career and wanted my life and I moved away
from our hometown, moved to another city so I could take on more opportunities and have, you know, some opportunities to
get promotions, et cetera.
(···0.6s) And they said to me a number of times, well you really changed (···0.5s) when you moved there. And I went, yeah I did.
Because once I moved out of my smaller city to a bigger city and to a bigger place of work, I saw (···0.7s) so many more
opportunities than what were there.
So those people are gonna be fearful for you, but they're also gonna be fearful for them. And some of them are gonna be
envious of what happens. So (···0.7s) don't worry about that. Focus on where you're going (···0.6s) and you're gonna find new
friends. (···0.6s) I don't, I didn't get rid of these friends, they're still very dear to me. But I have a totally different set of friends
who, uh, think differently and act differently.
And they're real estate investors like me. And you know, Cheryl and I are good friends, but we have the same kind of outlook on
life. (···1.0s) So you wanna dream big, (···0.6s) work hard, but stay humble as you move forward in this business. (···1.2s) So
(···1.1s) take action, take action, take action. We can't say it enough. We said that all the time. Make offers (···0.5s) again, work
on your plan. We'll provide you that handover the day in the life of a real estate investor, some action steps.
(···0.5s) And it's all about getting started. Start working on your plan. (···0.8s) I want you to celebrate your success. (···0.7s) Once
you have a property sold, (···0.7s) even for a modest profit, take time to celebrate. Take that first check that you get from the
(···0.6s) escrow officer. Make a photocopy of it. Put in a frame and hang in your office cuz that's, you know, that's gonna help
you move forward. Every time you get a bigger check, take a picture of it, hang it on the wall, cuz then that will help drive you
and motivate you to start making bigger deals as you go forward too.
You can achieve whatever you wanna do. (···0.5s) These real estate goals are there to help you with (···0.6s) achieving your
financial freedom. (···0.7s) So (···1.2s) I'd like to thank you and Cheryl (···0.7s) for being part of this program with us. (···1.3s) We
wish you all the very, very best going forward (···0.7s) and uh, we hope that this is gonna lead to many big things for you.
Absolutely. (···0.6s) Thank you guys for watching. We are here for you. (···0.7s) This, um, doesn't have to be the last time you
see us. You can call, you can watch these again. You've got our email, you've got our text. Reach out, we'd love to hear from
students and see what's going on and offer help when we can. So good luck. (···0.9s) Go buy a house. (···1.2s) Happy investing.
(···1.2s) Bye for now.
(···0.5s) Bye for now. (···11.6s)
(···14.1s) All right, so congratulations, we've made it to the end chapter, (···0.7s) and, uh, we're gonna talk today about an
action plan. So it's, congratulations for getting all the way through the, the program. (···0.6s) And, uh, we're just gonna kind of
take all the stuff that we've talked about and give you a bit of a summary.
This you can use as an action plan to help you as you get started, as you're moving forward. So, (···0.9s) excellence is never an
accident. It is always a result of high intention, sincere, sincere (···0.8s) effort, intelligent direction, skillful ex execution, and the
vision to see obstacles as opportunities. Again, it's all about how you, you look at things, changing your mindset. (···1.4s) So, and
as well, one of the core fundamentals of anything running a business, you know, even as a student working on homework,
whatever need to keep us create a system about how can I be more efficient?
How can I get more done in the future? How can I get more deals done and faster, hopefully, and as a result, then hopefully be
more efficient and make more money. (···0.7s) So some people dream of success while others wake up and work hard at it. And
congratulations to you because you're out here in, you're working on changing your life and building something new for you,
(···1.3s) f as a business owner.
Now, if you start to think differently about how your life is, if you'd never had a business before, maybe you have, you're just
now gonna expand into a different business. But if you've never been a business owner, you've always worked for somebody
else. (···0.9s) One of the core fundamental things of running a business is having a business plan. And the business plan has a
purpose. The purpose of that is to create an effective strategy and focus for growth.
You wanna determine your, you know, what your future financial needs are gonna be, how much money is gonna cost you to
evolve your business, and how much money you could potentially make for yourself. (···0.7s) And also, this can be very helpful
to help you attract investors, (···0.6s) which could include angel investors, joint venture capitals, and lenders. So you want to
put forth the best possible view of you and your business as you're going forward.
And business plan is one of the ways to do that. It'll take you kind of to the next level compared to some of those part-time
investors who really just kind of buy the odd thing here and there and kind of fumbled their way through. You (···0.6s) wanna
be, you know, have a purpose. You have a system. We provided you with a system, some tools in the wholesale, uh, class to
help you move forward and be successful. (···0.6s) What you to get started in your business plan, and we've talked about this
already, um, and if you've taken into the other pips path training, we all talk about what is your why?
(···0.5s) Why are you doing this business? Is it for yourself, for your family? What is it that you're doing f for purpose? And that
basically sets the mission for your statement, (···0.6s) for your business plan, I should say. Um, what you wanna do, first of all,
and I would say have some fun with this. Sit down with your partner. If you're working on your own, maybe get a friend
together, whatever it help you with this.
But I want you to sit down and kind of like brainstorm. (···0.5s) What do you want your life to look like five years down the
road? (···0.6s) We can set 20 years or whatever, but five years kind is where most people can see themselves going the next five
years. And so you wanna know, what is your vision? What do you see that you're gonna be doing? Where are you gonna be
living? What kind of house you're gonna live in? What kind of car are you gonna drive? How much money you're gonna be
making?
Who is sharing your life with you? Is that your existing family? Maybe you wanna get married and have kids, (···0.6s) you know,
maybe you wanna be living in a different country. What is it that you want? (···0.7s) And so you want to put all of those things
down that you know, and just brainstorm them and figure it out. That will help you create your vision of where you're going in
the future. So those are kind of core components. When you're writing a business plan, the, what we want you to do is focus on
a one year plan.
What are you gonna do from now to the end of this year and next year? And, um, what is, (···0.9s) what is your, what are your
key priorities? So we take the next year out (···0.7s) of our five year vision, we go, okay, this next 12 months, what am I gonna
do in this next 12 months? (···0.5s) I'm going to focus in on breaking that down into chunks. So I go quarterly, what am I gonna
do each quarter? Because it can be very intimidating when you first start out and you go, oh my gosh, how am I gonna get to
the point where I'm, you know, living in a, you know, multimillion dollar house and driving a Ferrari?
You know, (···0.8s) just, you never know. But let me tell you, if you want to get a Ferrari, (···0.6s) make sure you figure out what
color it is. Go find a picture and put the color on your up in your office, or create a vision board (···0.6s) and make sure you put
the right color. Cuz one time I put, uh, car on my vision board, but it was a different color that I normally buy and end up buying
that car.
And I went, why did I buy a black car? I always buy white cars because I had that picture up there. Anyway, just a little side
note, I dig, digress. So my quarterly plans are gonna be chunks, chunks that are gonna help me build towards my one year plan.
(···0.5s) And then now out of this next quarter, what am I gonna do each week that is gonna help me move myself forward to
accomplishing my quarterly plan, which helps me get to my one year plan. So what are the top three things you're gonna do
each week to help build your business, to help market your business, market yourself, (···0.6s) find deals, whatever those things
are you need to be doing.
What are the top three things? (···0.7s) So it's important to plan your work and work your plan (···0.6s) for those who fail to
plan, then (···1.5s) plan to fail. And you don't wanna be failing at this business. You've taken this training for a reason. You
wanna be successful, you want to move your life forward and make some changes for you and or your family as you go forward.
So now when I sit down, I, now I know these are my three priorities for the week. So each day I'm gonna go, what am I working
on today? That (···0.7s) is part of my three week, three priorities for this week. So I have a to-do list, I set it out and I know these
are the things I need to get done, and I set those goals around where I'm going with the, with the plan. And so what I highly
recommend you do (···0.7s) is you write down (···0.9s) in a summary (···0.6s) on some kind of piece of paper that you can post
somewhere in your office or in your kitchen or your bathroom mirror, whatever it happens to be.
This is a summary of my goals for this year. (···0.5s) These are the things I'm working to. So every day, if you put it on your
bathroom mirror, when you get up in the morning, you're brushing your teeth, brushing your hair, (···0.5s) then you're looking
at this and going, okay, I wanna do this many deals. I wanna have this much money, I wanna bring in this many joint venture
partners, and I now can see my goals all the time.
The more you see it and read it, the better. Because what happens is, what you don't realize is that subconsciously now that
you've set those goals, you've set intentions of what you wanna do. (···0.9s) By doing that now, (···0.6s) the, your subconscious
mind is gonna be working (···0.6s) to help you change the way you look at things and see new opportunities.
(···0.5s) This will ac this will change your mindset as you move forward. And you wanna get to the point where you have a
success mindset and as, um, whatever success is for you, more money, you know, losing weight, whatever that happens to be,
it'll help you. So (···0.7s) I always think to myself, okay, how am I gonna do whatever I (···0.6s) don't? And I'll, I'll think about it all
day and I'll think, oh, I don't know, before I go to bed at night, I'll go, okay, (···0.7s) Shelly, I want you to figure out while I'm
sleeping what it is I need to do.
And I'll wake up in the middle of the night and go, oh, I've got this great I idea. I have a pen, pen and piece of paper upside my
bed. I write those things down, or first thing in the morning when I get up, all of a sudden I go, (···0.5s) ah, I know what to do.
(···0.5s) The reason is, is that you know what you need to do. You may not consciously think you do, but you will figure it out
and your mind will be working to help you figure it out and be successful.
So the more you do that, and the more you, you know, allow yourself to be successful, the more successful you're gonna be.
One of the other tools that we are providing to you is a little couple pages about the day in of life of a real estate investor. For
those of you that are just getting started, (···1.1s) it'll give you some ideas, some things to put into your action plans for the
week. And Cheryl had worked to come up with this, uh, you know, for our training.
And so it's a great tool that you can use. You, you know you're gonna use it when you first get started, you're gonna evolve your
business and then you're gonna probably change, but at least they'll give you some tips and ideas to help you with setting up
your plan for the week. (···0.5s) And for each day you're gonna, (···0.5s) we recommend that you go on review it on a regular
basis. That's why I like to see that, you know, an overview of all those things on my, you know, in my office, I have a copy in my
office by my desks. I look at it all day long.
I have another copy. When I first start my plan at the of the year, I have a copy in my bathroom mirror. I look at it all day long.
So I'm looking at and reviewing and all of a sudden I'm good, you know, a week or two in, I think, you know, I need to tweak
that, I need to change that. That's perfectly fine because the road is never straight when you're moving forward in your
business and your life. (···0.8s) And then we have a few other tools that can help you. So we're, we have a template, I'm gonna
go briefly through the template and we have some other tracking sheets that you can go in there.
And one of the things that we recommend as you start buying properties, you put together a portfolio holdings tracking sheet,
and you start putting all those properties onto there. And then it gives you an overview of how many properties you have.
(···0.6s) But also my accountant gets a copy, uh, when I'm talking to lenders, I give them a copy. It's all part of what I call a
sophisticated investor package that when you're going forward, you have your business plan, you know, a copy of all your, uh,
holdings, a little bit of an overview of who you are (···0.6s) as you're moving forward.
(···0.9s) So we have those tools, we're gonna provide them to you. (···0.9s) Let's take an opportunity to go through the sample
business plan that we've given you. (···0.7s) I'm not gonna go into great detail about this. You know, this could be a (···0.8s)
couple of hours to actually go through each segment of this business plan. Uh, you can also Google and find different
templates.
We just provided one for you that is, uh, geared to a real estate investor. But there's lots of information on building a business
plan that you might wanna go out and, (···0.6s) you know, research and check to see what, uh, what you can find out from
there. These are some of the sections that are in this plan. As you go through it, it, there might be some things that may not be
appropriate, uh, for you. Um, so you just take whatever you need and evolve it from there.
But this is the core fundamentals of what a plan normally looks like. (···0.6s) This is where I put my vision (···0.6s) that I talked
about, kind of where do you see yourself being in the future? What do you want to be the kind of focus for you and your
business? And then here's the, um, mission statement, which is part of your why. (···0.7s) And so we put all of this together and
I have several points, for example, when work together in a team environment, et cetera. This kind of sets (···0.7s) the core for
your business.
In my business plan, I also have a section for values. And this is what Carol and I use, um, my business partner is kind of how we
govern our business, how we deal with our, uh, clients that are either tenants or investors and how we deal with each other
(···0.5s) really as we're working together moving forward. (···1.7s) So I'm gonna go back to the summary here and just kind of go
through each (···0.7s) little chapter, briefly (···0.9s) section.
(···0.7s) So we have the company vision mission. You could have your value statement in there as well. (···1.4s) The executive
summary, I've got listed here first, but the executive summary is written last. You go through and you write up the entire
business plan. Once you're done, then you summarize in one or two pages what the executive, uh, summary of the plan is. So
when you go to investors, for example, some of them will wanna see your (···0.7s) summary of your business plan and executive
summary.
And then I use that all the time when I have joint venture partners coming in with me. I will give them my executive summary,
(···0.5s) my company vision, values, and mission so that they see kind of who I am, how I want to do my business, and how am I
gonna work with them. (···0.5s) And so most people really appreciate that and it gives you a lot of credibility when you're
dealing with joint venture partners cuz they see that now you are a person that's focused, you got goals and you, you wanna,
you're focusing on where you wanna go and you know where you wanna go.
And that then gives, tells me a lot about who you are and gives me a lot more comfort if I'm gonna give you a bunch of my
money. I've worked really hard for my money as any investor has and as you have. So I'm just not gonna give my money to
someone that I don't feel comfortable with and that I don't resonate with. And that hopefully you have the same values as your
investors that are coming in.
This is also very important for growth of your business. So when you first get started, you might buy your first rental property.
Some, most of us start out buying in in our personal names and then realize, oh, we should have a corporate structure for asset
protection. And we eventually move them into our corporate structure. (···1.2s) So when you first start out and you start going
looking for financing, the lenders look at you as, you know, a person buying an extra property (···0.5s) and they don't look at
you as a business because you may be still working for somebody else.
(···0.6s) And so then what you want to do is (···0.6s) as you evolve your portfolio, (···0.8s) most banks will give you kind of a
ceiling as to how much they'll lend you, you know, three or four or five maybe mortgages. (···0.7s) But if you want to push
beyond that, you want the bank now to start (···1.0s) seeing you as a business and start giving you financing as for your
portfolio, not for you.
So it takes a lot of the emphasis off of you as when you're starting to buy your first property, they take a look at you, your
income, your credit, do you have the ability to pay this debt along with the rent? But if that tenant moves out, you know, can
you cover the payments? But when they take a look at you as a business, they take a look at your whole portfolio. They go, oh,
look at this. Now, you know, Shelly and Cheryl have 10 properties in their business and now they have extra income there.
So if the property has a vacancy, then the business can cover that. And so it takes you to a whole nother level. And if you wanna
get to that another level, you have to have a business plan. It's really important. It'll just make the bank look at you so much
differently and with so much more favor and it'll help you get way farther with developing lines of credit and getting access to
funds. (···0.6s) So that's why, you know, we talk about it so much (···1.4s) as well.
(···1.2s) The first section that you're gonna get get into is (···0.6s) describing who you are. (···0.7s) What is the nature of your
company? What's the nature of your business? What are the objectives that you have and what are your keys to success? What
are the things that you're going to look for? You know, as far as being as successful as an investor in real estate, there's like key
performance things, you know, cash on, cash return, um, you know, rent, cashflow per month, how much per unit, things like
that that you're gonna plug in to that sheet as you're going forward.
(···1.5s) Then we give a summary of what the services are that we provide. So maybe I'm going to be a landlord, maybe I'm
gonna be wholesaler, maybe I'm gonna be flipper. Maybe you're gonna have, you know, maybe you're gonna start out as a
wholesaler, but in your business plan you say you're gonna do enough wholesale deals, you get some capital together. So you
can buy rental properties or you can do a couple of fix and flips.
And from the fix and flips and the wholesale, you're gonna have to buy rental properties. So you wanna put in there that I'm
gonna start out as a wholesaler, but as Cheryl was saying, you know, you need to have some long-term residual income if you
wanna, you know, kind of slow down and enjoy life and do some things different. So you wanna put down what is the core of
your business and who are the typical people that you're working with? Who is your ideal client? Who is your ideal tenant or
wholesale investor that's gonna buy your deals?
(···0.8s) Then we take a look at the market, we wanna market, uh, analyze the market (···1.6s) and we want to, uh, determine
how we're gonna be marketing. (···0.6s) So this all part of our lead generation and our marketing, those two to three things that
we want you to be doing so that you're driving in deals, you get the phone ringing, you get deals coming in through the internet
on email or whatever off of your social media.
(···0.5s) And so you wanna figure out what, (···0.7s) what is the market that you're gonna go after? I'm not gonna go after say all
of Atlanta, Georgia, or Phoenix. I'm gonna target some certain communities, certain types of properties I'm gonna go after, et
cetera, and how am I gonna grow with the business? This is kind of like your basic core marketing strategies as you go forward.
And you may or may not have a lot of experience in in doing this. Again, you can Google lots of stuff and give you some ideas.
Some of the verbiage that's in this document may help you as well. (···0.8s) And the point to here, number 4.6 and 4.7, it says
competitive analysis, internal and external. That's where we do a SWOT analysis. A SWOT analysis is a strengths, weaknesses,
opportunities and threats. (···0.8s) When you take a look at the swot, typically the s and the W the strength and weaknesses is
me looking internally (···0.5s) to me and my business partner.
My business partner and I have strengths and we have weaknesses. (···0.6s) The thing that I love about my business partner
Carol, that I started this business with, she is very detail analytical. I'm more the outgoing salesperson. And so between the two
of us, I'm a big picture thinker. She's a detailed person. The two of us compliment each other very well in this business. So when
we do strength and weaknesses, whatever my strengths are might be her weaknesses, whatever her strengths are, that might
be my weakness.
So we balance each other out. (···0.6s) When I take a look at the competitive analysis external, that's the opportunity and
threat. Who are my competitors? What does the market look like? What are the opportunities for my business? And what are
my threats? Who are my competitors? You know, maybe the lenders might be a threat to me too because I'm, I may not be
able to get the financing that I need. So then what are my alternatives? (···0.7s) As you're moving forward and there's tons of
information on the internet on how to do a SWOT analysis, I've provided a little bit of information in the template, (···1.0s) then
you wanna figure out what your sales plan is.
Sales plan kind of goes hand in hand with your lead generation. Once you get it, you know, how am I gonna acquire these
properties? What am I gonna do with them? (···0.5s) And what is my strategy for doing that? What is kind of the price range? If
I'm gonna sell my services (···0.5s) as a wholesaler, that's, you know, how much am I gonna try to make on my wholesale deals
in order to help me be successful and viable as a business?
(···0.6s) All kinds of things you're gonna think about. (···0.5s) Then the implementation plan is how do I get started (···0.7s) and
um, how do I implement those things? So if I do wholesale deals, (···0.6s) you know, how do I implement those deals as far as,
you know, marketing to somebody else to get the deal in and what is the system to manage that? But also if I'm gonna start
buying rental properties or fix and flip, (···0.5s) then how do I, you know, set up that project for a fix and flip?
That's kind of all part of the operational plan that you're gonna develop here as you go along. (···1.0s) And then the
management plan is (···0.5s) who's gonna run the business? (···0.6s) Now that would be, you know, me and my business partner
Carol, sometimes I have business plans for things that I've done on my own. And so it's just me that's gonna be running that. So
you wanna give an overview of who you are and it's like a, you can put a mini um, uh, resume in there cuz again, if I'm going out
to, you know, do this business and use this for financing or to get joint venture partners, (···0.8s) they wanna know kind of who I
am, what are my strengths and abilities, how do I bring this in (···0.5s) to this business (···0.6s) that makes them comfortable
that I'm able to manage the business.
All of you have strengthened weaknesses, uh, and opportunities. You have lots of skills that you're bringing to the table.
Highlight what those skills are.
What is your experience in your previous jobs that give you tools and abilities to help you move forward into something new.
(···1.0s) So when you wanna put those many resumes in there (···0.6s) and then you have a financial summary, I actually get my
accountant to help me put this together. I'll say I wanna do this many wholesale deals in a year (···0.6s) at my assumption is I'm
gonna be making 10,000 per uh, wholesale and I wanna buy three rental properties over the course of the year, maybe do two
fix and flips.
I wanna have x amount of money for profit, et cetera. And then my accountant will take that information and plugs it into the
financial plan and provides the financial statement overview as to what we think it's gonna do. If you have a specific project
that you're going with (···0.5s) that you're looking for funding, you may not need to do an entire business plan, but you could do
a project plan just for that particular project that has some of these, some of these same components but a smaller, uh, scale
just related to that project.
(···0.6s) So I put all of this together in the plan. You might have again, your, uh, resume. I would also include here (···0.5s) that
portfolio tracking sheet with whatever properties and assets I own to date. Even if I just have my personal home, (···0.7s) I say,
you know, I am a homeowner, I do this. If you're renting, then you don't have to put anything here but assets cuz you don't own
anything.
But you just say to them that, you know, plan is to (···0.6s) buy a house in the next year or whatever happens to be. So that is
kind of the 50,000 foot level of how to do a business plan. Again, I could spend several hours, uh, going over this, but it gives
you a bit of an idea of (···1.0s) what you need to be doing to help you move yourself forward with your business. (···0.7s) So as
you just went and you spent all this time developing this business plan and you have this idea of where you wanna go and you
think, okay, I just need to do this, this, and this and it's gonna be done.
And, and so you look at this little, uh, picture here and you go, yep, that's you at the beginning, right? Just started my plan. It's
gonna be straight. There's a goal in sight, the end is gonna be there, okay? But then (···0.8s) life comes along (···0.8s) and things
happen. You know, you never know. C O V I D lands in here. We have a recession, all of a sudden there's a boom in the market.
Things change. Sometimes I can get there way faster, sometimes it's gonna take a little longer cuz I'm gonna go all those, you
know, little peaks and valleys to the business plan.
So it's never a straight line, it's always wavy, uh, to get there, but be diligent, (···0.5s) be, you know, persevere. Don't give up
because it's the way everybody gets started. Everybody who owns a business has ups and downs and peaks and valleys. The
market changes, we've talked about that. You know, there's cycles in everything. So be prepared (···0.5s) plan that.
The plan will need to change because it will, by the time you get to the end of five years, you look back at the original version.
Always keep your original plan. And as you evolve it kind of every year, go back to the very beginning, five years later and go, oh
my gosh, I thought I was gonna do all this stuff and I ended up doing like twice as much or I decided not to go that way. I started
to go this way instead and I was more successful. You know, it just, you need to review it, you need to see what goes on.
(···0.6s) So we're gonna stop right at this point in time cuz we talked a lot about the planning. We're gonna go from here now
and talk about, you know, action steps and kind of some tips about how to change the way you think as you're moving forward
for success. So we'll see you in a minute. (···11.5s)
(···15.9s) Okay, welcome back. So we are talking about working with your buyers. Your end buyer that you have is a cash buyer
investor. (···0.5s) Once you have an interested buyer, if it's someone that you don't already know, you've got to qualify them.
So what do we mean by that? I wanna see their proof of funds. If it's not their proof of funds, it could be another person, uh, is
bank account or letter from the bank that they have funds and a letter saying that that person is loaning them the private loans
cash money to do the, to do a deal. That's fine, but I just wanna see what's going on. I don't wanna just take their word for it,
right? (···1.0s) If they're getting hard money, I'm gonna call the number on the letter for the hard money lender and find out
how soon we, they can do the funds.
Some hard money lenders, they can do it within a week. Others are gonna say it's more like a traditional finance and they want
an appraisal and everything. So there's all kind of different lenders and I wanna find out exactly what's the story with this buyer
before I let them, uh, get under contract with me as an assignment to do this. (···0.6s) So I'm gonna set up a meeting at the
property for the buyers to view it. You've got buyers and then you're gonna have homeowners that may be interested.
There's some people out there that will live in this property and fix it up themselves. They may have cash and this is what they
do and they're, that's awesome. They're gonna do sweat equity. They, they buy it for a lower price. They live in there for two
years and totally renovate the property. And then they sell it and make a nice profit and they move into another property and
they keep doing this. And until they've eventually got enough cash that they buy a home that's paid off. So that's pretty cool. I
always kind of wish that my husband was handy and I could do something like that, but um, me and my husband can't even
change a light bulb together.
So I have to hire somebody to do everything. Um, I digress. (···1.1s) But uh, you may wanna get the home inspected. Um,
because remember your buyer doesn't get that opportunity. They get to come in. If they come in with an inspector, great, but
most of the times, you know, they're not, they're gonna come in by themselves or with a contractor and they just get that one
day to look at it. They can't set up, uh, an inspection for a week later and come back.
No, they need to see it that day and tell you if they're in or out. Send the escrow, sign the um, assignment form. And just
because I send the assignment form out to a few different people and they sign it and send it back to me, if I don't have the
escrow money that's come in, I'm not signing it and sending it to execute that form. So I may have three people that have all
got the assignment form and signed it and sent it to me and then I'm waiting for the money and I'm calling them and I'm going,
well you know, there's other people that are telling me that they are going to the bank today as well, but I have no money yet.
The first one that sends it is the one that's gonna get it. So, um, just to make sure they understand the urgency that they're not
under contract until I get the money and I sign that in assignment form and get it back to him. So (···1.1s) you might, in your,
(···0.7s) if it's a fix and flip, (···0.9s) it would be very expensive for you right off the bat to, you know, you have two weeks
inspection with between you and your seller and you could ha you have the time.
It may take a few days a week to get an appointment and get an inspection from a professional to come in, but that's gonna
cost, in my area it's anywhere from three 50 up to $500, depends on the size of the home. And that's pretty pricey. Um, you
have it under contract and you don't even have an in buyer to know for sure you're gonna get your assignment fee. (···0.5s) But
um, after a while, if there's a lot of work and you need to check things out and you're making good money, you might wanna do
that for your buyer.
Then you can give them the inspection form. (···0.5s) If it is a lease option, rent to own package that you're wholesaling, then
you definitely do the inspection because guess who's gonna pay for it? The tenant buyer. Then you can give that inspection
report to the investor that's gonna buy the home and they're gonna really appreciate that to have seen everything that, um, the
property needs or you know, what's going on with it. (···3.5s) So when you have your buyers, I don't, they're gonna negotiate
you with you just the same as you're negotiating with the seller.
When I put it out to the um, buyers and tell them, um, the properties 200,000 and I'm asking two 10 and then they come back
and go, okay, no problem. I'll pay two 10 and you get your $10,000 assignment fee. Wouldn't that be nice?
(···1.2s) But unfortunately it doesn't really go that way. And I don't tell them right off the bat, well I have it for 200, I might have
it for 180. They don't know that yet. All they know is I'm asking two 19 let's say. And then they're gonna come back and say, uh,
I'll do 200. And I go, yeah, I've got, um, I need (···0.9s) more than that. You know, Tom or whoever I'm dealing with, I can't go
that low. What's, and they'll say, well what's the best you can do?
And I may say, two 15. And then they may come back and say, well I'll do two 10. And I go, well, okay, I've got two other people
that are looking at it this afternoon with me. I'll let you know. So you're gonna be doing that same negotiation with them. You
don't, don't just assume if you want $10,000 fee you do, (···0.8s) you put it out with only 10 and you're gonna get that. They're
gonna try to short you on it. So I ask for a little more than I'm hoping to get and then sometimes I get more than I want and
sometimes I get right what I was looking for and sometimes even a little less.
It just depends. (···0.7s) Once your buyer has told you they definitely want the deal, you're gonna decide based on the amount
of money that is on the table for you, are you doing an assignment or you gonna do a double close? Um, I have noticed, and I
don't know, I was gonna ask Shelly her opinion on this. Um, something's been happening when I (···1.2s) have people send me
wholesale deals cuz I do buy now, not just wholesale, but I'll buy stuff and fix and flip or hold and they're sending me the
contract and they're doing a redacted version and they're blacking out the price.
And so they tell me my price is maybe 200,000 and maybe they're paying a hundred. I have no idea cuz they're, they're telling
me what my price is and they're not telling me how much is the assignment fee and how much their price was. They just tell me
my price and I don't like it. I have not purchased from these folks cuz these aren't people that I know and the numbers just
didn't work out.
But what have you seen anyone do that and what do you make of that? So that's a very good point cuz just recently there's
been a new wholesaler that's set up shop in my home city (···1.3s) and they have been getting exorbitant fees like for properties
around around 300,000. They're trying to get 40, 50,000 for an assignment fee. Mm-hmm. And that leaves maybe 20,000 for
the investor. And they don't tell you all the details to get to the closing table.
Then they give the actual contract, they give you a redacted contract. And I personally refuse to buy for them because I will go
to them and say, no, I need to see your original contract if you're assigning this to me, I need to see that (···0.7s) cuz that's full
disclosure and that's good business ethics, good business. Yeah. Right. Yeah. And so they, what they were doing is they're
targeting new investors (···0.5s) who (···0.5s) are not sophisticated, don't know any different, don't know how to ask those
questions.
And they have been taking advantage of people. Yeah. But people are now getting smart and now they're, they're having a hard
time doing assignments. So they've now gone to fix and flip and they've gone to holding properties because they they shot
themself in the foot Yeah. By doing that. Yeah. It was really not ethical at all. Yeah. But they were greedy, they were young,
they thought they were gonna make their millions of dollars doing wholesale and they could do it quick. So we agree on that.
I I figured that you would for sure. But I mean, it's just something I started to notice and I, you know, didn't know if that had
become commonplace, but yeah, I don't think it's good, good business. You guys can run your business the way you see fit, but
if it's an assignment traditionally that means that the person you're assigning to is taking over your contract. So therefore they
should get to read and be familiar with the entire contract and not have it redacted. So these are deals that came to me from
people that I didn't know, you know, that just sent me, I was on their buyer's list and um, when I expressed interest, they sent
me, um, you know, just the price and, and the contract and um, with things blacked out.
And I was like, what is this? So yeah, they're trying to get more money and um, people don't like that. Even if I say the numbers
weren't that bad and I decided to do it and, and purchase that from 'em, once I get to the table and I see that they've made 40,
50,000 off of me, you can bet I'm not going back.
I would not buy from him again. So, you know, kinda shoot yourself in the foot and lose that buyer. But (···0.5s) there are
people out there doing that and I guess it's legal I guess, and that's how they wanna do business. So just wanted to tell you, we
like to (···0.7s) have everything be transparent so it's up to you. (···0.9s) But, uh, so now you're gonna determine if your, um,
can your seller, or I'm sorry if you're end buyer, if they can close on time we said, and if they can't, um, you may have to go back
to the seller and get an extension (···0.6s) or if you've got backups you can just, um, come to those (···0.9s) backups and and see
if they're ready to step in (···0.6s) and, and close on time.
And then guess what? You'd be paid twice because you tell the original end buyer, oh you, I'm sorry you had that problem that
something didn't close and you don't have the money but I got to close this Friday as planned, so sorry, but I'm keeping your
$5,000 deposit as they know that's the case.
And then you've got an another buyer that steps in and you get paid again. Or it's up to you if you wanna keep a good
relationship with that first buyer. And you know, I (···0.7s) was gonna say not be greedy, but just let them have a little more
time. And it depends, you know, your seller may not have the time, you may have to go with the backup (···0.5s) or um, or lose
the whole deal. And if you can't close on time, it just depends on the situation with the seller.
They may tell you they've got somebody else and if you can't close on time, they're going with someone else. So it depends.
(···0.6s) But um, I will try to get this seller to extend a little bit. And you know what, if you send them the, you tell 'em you have
the good rapport, you've been talking to 'em, they like you and you just say, oh gosh, I'm sorry. As it turns out, you know, I'm
not gonna be able to close this Friday cuz I didn't have my closing happen. Would you mind if we put it out to next week or so?
And they're like, oh yeah, sure Cheryl, that's okay. I mean, what's one more week or two or three when they're just so happy to
get this property off their back, get their money and move on. So most of the time it's never an issue. I send them an addendum
and they sign it. (···0.5s) Like we said, you wanna continue to monitor this situation the whole way through. You're gonna be
talking to the title company, making sure there's clear title, um, making sure monies have come in. You're just communication,
communication.
You touching base with your seller. Like I said, if you know they need something, maybe you can help 'em with that. Talk to
your buyer and make sure that whatever, wherever their money's coming from, they're still good to go and they're gonna be on
time. You can't just have it 30 day or two even a two week closing and never talk to anybody and then show up Friday and think
you're gonna get your check and you never followed up to make sure all the systems, everything was working smoothly in
place. I recommend you keep talking to people and make sure right up to the moment of closing anything can happen.
Just make sure everything's going smooth and if there's issues to be resolved, um, that people are working on that, it's usually
gonna be the title company. (···0.8s) So sometimes you might decide you wanna buy the deal yourself. It's such a great deal that
we also said, if you remember way back, there's three things you're doing all at one time. The three things most important in
this business, you're gonna be having your lead machine on, which is working, looking for deals, looking for motivated sellers.
At the same time you're looking for buyers.
Your investors that you wanna work with as JV partners or to buy from you is your a buyer's list. And then looking for money.
Because if I had known that guys, I'd be so much further along, um, quicker because I, no one ever told me that I might wanna
buy the deal myself and I could get private money. I never knew that I didn't have good credit when I started. I didn't have
money when I started. So I thought that wholesaling was the greatest thing in the whole world because I could make money
from real estate without money or credit just selling the paper.
It was the greatest thing. And I, (···0.6s) I would pass up, you know, pass on these phenomenal deals to my end buyers because
it never occurred to me that I could get someone from the R club maybe to loan me the money that I would need for down
payment or even the whole thing cash to buy this stuff. So be out there looking for money and you won't (···0.6s) be, have to
pass up on these phenomenal deals like I did.
Cuz if you think about it, way back when Shelly was talking about those income streams, (···1.0s) wholesaling is phenomenal. It's
been great. It gives me good income, good checks, but if I stop wholesaling and I don't have anything else going on when I retire
and stop wholesaling, (···0.7s) there's no pension, there's no anything. It just stops. The money stops. So if I wanna do this till
I'm 102, great, but if I wanna take it easy and not be hustling and wholesaling, I probably will till I'm 102.
But cuz I love it. But if I don't wanna do that for it would, wouldn't it be nice to have these rental properties where other people
go to work and they pay you money to live in your home And that's how you have wealth and that's how you can, um, not have
to work forever. So you'll want to try to acquire some deals yourself. (···0.6s) How do we get paid? Okay, so if you have put the
escrow money down, you wanna make certain that you're getting that back at closing, you wanna look at that HUD statement
and if I've put a thousand dollars down (···0.6s) and (···0.5s) the escrow was the thousand, well then my (···0.7s) end buyer, I've
asked them to put I it's anywhere three, a lot of people are doing more now five.
But because I've been doing this for so long, it's hard to go to the people that know you and say, I'm gonna, uh, inflation, I need
you to put down five now.
So I started this 10 years ago and I asked for three grand. I I've still taken three grand, but that's too extra (···0.7s) that I needed.
So on the HUD statement, I'm getting let's say a $10,000 assignment fee, (···0.9s) 2000, uh, or I'm sorry, (···0.9s) 3000 comes off
of the price for your end buyer of the money they put down. But I put one down too. So there's four, right? But I, and I'm
getting a $10,000 check, but if I put down a thousand dollars, (···0.9s) shouldn't I get an $11,000 (···1.1s) check?
Yes. So (···0.6s) don't forget your escrow if you put it down (···0.6s) and once you've, the deal has closed and the buyer got
credit for that 4,000 instead of three because I very kindly gave them an extra thousand. You can't go back and say, oh, we
screwed up. I didn't look at the HUD and you didn't give me my my thousand back.
It's too late. It's closed and you just volunteered that extra thousand to your end buyer. So look at the closing statement. Don't
be embarrassed if you don't understand it. You're not going to, the first few times (···0.9s) have on the phone or in person, have
the title company walk you through it and explain it to you. And then after a while you'll be able, I catch the mistakes on the
hud now that the uh, attorney's assistant does. Sometimes I, I catch it and I go, I'm not sure about this, but this doesn't look
right to me.
And she's like, really? Let me check. Oh my gosh, you're right. Thanks for catching that. And you'll get that way too. Just a
moment. Mm-hmm. I, one time I was closing on Dale in Phoenix, we went to the, with the closing table with the title company.
Mm-hmm The documents were completely wrong. Oh man. And, and unfortunately, so she goes, oh, okay, lemme go check
change it. She rips out, goes and change it, brings it back. It's in it's incorrect still.
She comes back again a third time, it's still not proper. So (···0.7s) she went back out a fourth time. So they're human. Yeah. Just
like everybody, you know, people make mistakes. And so she was just had a lot on the go that, that week and um, you know, it
just happened. It happens. But you know, this is your business. Don't assume that everybody is doing everything perfectly and
for, and remembering to do everything. Follow up with everything. Look at everything right before you get your check.
Once you get your check, if it's wrong, (···1.0s) that's closed and there's nothing you can do about it. So because they've already
given the money to everybody and you got yours. And if it's short, it's too late. So, um, the instructions I have for my end buyer,
like I said, the money doesn't come to my personal bank account. It goes to the title company or the attorney in my case
attorney's escrow account. And that's who's gonna pay you at the end too. They collect all the money and they distribute it out
to everybody.
(···1.6s) So setting up the meeting when you're going to these, if it's a vacant property, you know, you, you've put out that email
to everybody and everybody's interested and wants to see it. If it's vacant, um, I've probably gotten the key and the right to
show from the homeowners (···0.5s) and I'm gonna have everybody meet me there at one time. (···0.8s) And, um, because
there's no sellers to talk to, I don't have to come back to the property 10 times.
If I've got 10 interested investors, I tell 'em we're all meeting and showing Wednesday at 12 o'clock. And that seems to work
just fine for me if, um, if it's homeowners, uh, even with investors that creates that idea of competition. They see there's other
people that want it. Um, so I put 'em, whether it's investors or homeowners, I put 'em all together. I know that for Shelly, she
does something different and I want her to tell you, uh, why what she does and why.

(···0.8s) So if the property's vacant, um, I will have the investors homeowners, I'll do a group meeting just like Cheryl does.
Cause that's the great way you get them there and they all see each other and it's competition. But I have a group of investors
that are big buyers in my market and there's two specific guys that I work with, but each one of them are very aggressive and
investors very competitive and they do not like each other. (···0.7s) So what I'll do is I'll set up a meeting first for Tom to come
to the meeting and I'll give him like 20 minutes, half an hour or whatever to go through and I'll set up the next meeting for, you
know, George to come next.
And so as Tom's coming and he is does his little thing and he is leaving, he sees George coming up the driveway or up the street,
he's like, oh, Shelly's give him that opportunity too. And so chances are he's gonna like phone me right away if he hasn't already
told me he wanted the deal because he does not want George to get that property and George does not want Tom to get that
property.
So I switch him back and forth all time. And the reason too that I don't want them there (···0.8s) is because they went to the
courthouse one time for a foreclosure deal and they got in a fist fight in the courthouse in front of the judge and the judge
kicked him out and they couldn't go to the courthouse for two years. They were banned. So I don't want them to have a fist
fight at my property and get hurt themself or something on the property. Oh my gosh. So I set it up that way on purpose
because they're, you know, big buyers, they're big customers of mine kind of thing.
Yeah. But anyway, so you gotta, once you get to know your buyers, yeah, you need to figure out how to manage those
relationships. Wow. Wow. That's funny. (···1.2s) So if it is on the mls, cuz yes, I'll put offers on stuff that's on the mls and
sometimes, you know, things have been on there for a long time and you make a real low offer and you get it. So now I wanna
whole, I want to wholesale it and assign it. I will ask the agent to remove the sign.
I don't want them calling the realtor. I don't want, I wanna be the one that calls the realtor. I wanna control this. So usually
they'll, they'll agree with that, no problem. They remove the sign. And um, I do have to set up those meetings. Whether the
property is vacant or occupied, uh, I have to set it up through the realtor, you know, usually because I'm licensed, I just give 'em
a courtesy call and let 'em know that I'm going in, I'm showing it. And um, I do let 'em, they know you're assigning cuz they've
seen the contract and it says and or signs and you know, they, um, it's, it's okay.
You'll, especially realtors that are more investor friendly, it's fine to work with stuff on the MLS and realtors. The only reason
why I like, I prefer working with stuff that isn't on the MLS is because remember the realtor has a duty to the seller and their job
is to try to get them the most money. So if I make a really low ball offer, I, you can bet that they're gonna recommend
countering or coming up higher.
So I typically can get a much better price when it's just me and the owner instead of having that realtor in between. Um mmhmm
(···1.4s) If the property is owner occupied, um, I like to tell the owner that, you know, I've got some partners that, uh, may
be coming in on this deal with me or remember I told you and I laugh, like I might even have this sold before I close it with you
so I don't have to explain the whole assignment process to them.
Believe me, you don't want to, it's over their head. They'll get scared. It's not necessary. But, um, it, it's just, you're mentioning
it and you're saying, remember I told you I might even have it sold so I have some people I wanna show it to. It would be nice,
uh, better if you were not home. If you can go and take the dog for a walk or if they're, you know, kind of old and they're not
real mobile and they don't drive and get out, at least I have 'em, I ask 'em if they can just sit out in the lanai (···0.6s) or you
know, let me not wander around.
I make it clear that they don't need to talk to the seller, the buyers I'm bringing to just let me, uh, deal with these folks and
whatever. So, and I and I tell the investors I'm bringing or homeowners that someone is still in the house and to please not
engage with the seller. (···1.2s) They know that I might do that. N d a non non-compete, (···1.2s) flipping the deal and getting
you paid.
That's what this whole thing comes down to, right? The initial call with the seller on the phone, you're arranging the meeting at
the property, you're doing your due diligence, you're doing your comparables driving by. This is a little summary, (···0.7s) you
know, we've, we've said this before, but I think, you know, repetition is good. So you start to, it's a lot of information and then it
can be overwhelming. So we just want you to, you know, start get the basics. You're gonna meet with that seller at the property
and get more de details about their situation.
That's how you learn what their motivation is. You might arrange for your contractor or an inspector to come and review the
property with you so you can get your repairs, (···1.8s) you get quotes for that work as, as needed. (···1.5s) After the meeting,
you um, pull the title, send the contract to the attorney, and I just send them an email with the contract and the address and I
say, please prepare for closing on this date. (···0.7s) And um, order title, you're doing all your due diligence.
Um, we have that handout, which is kind of a checklist for you to like, what is due diligence? It don't worry, there's a handout
and tells you check if it's in a flood zone check if there are code violations, check for this. And at first you don't know how to do
it. Your county people and the appraiser's office and the clerk's office and the building office. You're gonna get to know all
those people and you might wanna go meet 'em in person so they can put a name and a face together and bring them
something to eat that you're appreciate all their help when you're first getting started.
And then you'll know after once they've taught you. So you get your property under contract, you're calling it calling, you're
emailing all your other investors in your database (···0.5s) and you're marketing the deal. What I do, um, as soon as I, even if I
don't have the property under contract, I wanna see what my market, if anyone's interested. So when I walk out of the house
before I put the car in drive, I go on my Facebook groups and I do (···0.5s) handyman special three, two and Ocala two 17
(···1.2s) an exclamation point or best offer cash.
And I hit post (···0.8s) and then I just wanna see with no address, like a teaser ad. Do I get one or (···0.7s) or two people coming
back to me in that day or do I get a hundred, you know, just kind of feeling out. And then some of those people I will know.
Um, and then that's good cuz these are on my buyer's list and they're telling me they're interested, then I can call them directly
and say, yeah. Um, and if they say, well two, let me see the, (···1.2s) you know, the address, they're not gonna go around me. I
know 'em. And they come back and they go, ah, I think your number's a little off, Cheryl. I'd only do 200 on this. Now I know
that if I was trying to get it from the seller for 200 and my investors are telling me that they wanna pay 200, I know I need to get
it for less, right?
So I haven't even gotten the contract sign yet. And I'll put out those little teasers to see if I have interest. But once you do have
it under contract, there's the app we told you about called Wazoo, W (···0.6s) A D Z O O. And that is a place for investors for, it's
just a, an app all for investors where you can post the deals you have and you can go on there and shop and, and look for a deal
yourself (···0.5s) or post yours and there's just thousands of investors on there looking for a deal.
So that's a great way without even having a buyer's list. Not that I'm telling you not to have a buyer's list, but that is another
way to market your deal. You can run the ads, put up the signs, those funnel signs all over the place. Websites pass out flyers.
(···1.6s) So you're setting up your meeting at your property, like we just went over negotiating with the buyer because they're
not gonna immediately say, oh two 17, sure, no problem.
They're gonna try to make it a little less. Um, they're gonna decide if you're doing an assignment or a double close, you can get
your paperwork done, follow through, make everything, make sure everything is coming to closing. And then at closing you
collect and cash your check. (···1.1s) Do it again. (···0.6s) Rinse and repeat as often as possible or as you wish. Um, so now we've
got a bonus if you made it this far in the material.
We have a bonus section for you. Shelly's gonna talk about the latest and greatest virtual wholesaling and what that is, if you're
interested in trying to do some of that. Okay? We'll see you in just a few. (···12.5s)
(···15.7s) All right, so welcome back. As we said, this is our bonus section that we're going to provide for you as part of this
training. I just wanna reiterate that this has been, (···0.6s) basically everything that we've taught you as you've been going
through this course (···0.7s) is, um, applicable as a virtual wholesaler.
You can do this anywhere, you know, sitting in your (···0.5s) office or your kitchen and your pajamas. Doesn't matter. You can
be wholesaling everywhere. And I have to kind of laugh because I've been in this business a long time, (···0.6s) and virtual
wholesaling is all of a sudden, like this new, you know, whizzbang buzzword in the industry. Well, most of us who are
wholesalers have been virtually wholesaling forever. And (···0.7s) we never called it virtual wholesaling. We just went, we were
just wholesalers.
But now it's got a little, um, you know, twist to it. Same with (···0.7s) the Burr strategy, where you buy the property, renovate it,
um, rent it out, refinance it, and repeats. So the burr, I started out doing Burr strategy, but we didn't call it Burr back then. So
every once in a while the industry changes. There's a new buzzword here, like whole tilling is relatively new. And so those of us
have been around for a while. Kind of go, okay, well that's what we're gonna call it now. (···0.6s) And, you know, five years from
now we'll be calling this something else.
Who knows what it is. But anyway, so, um, regarding virtual wholesaling, the little quote that we have here is a leader's job is to
look into the future and to see the organization not as as it is, but as it can be. So (···0.5s) typically what we do is we focus,
when you're working with us as coaches and mentors, we focus you on starting it with one strategy. And we, we like
wholesaling cuz we, you know, have done a lot of that and started out, and that's how we get a lot of capital in our business.
Um, but eventually as a, an investor, Cheryl alluded to one of the other, uh, chapters as well that, you know, eventually you're
gonna get deals that you're gonna wanna hold. And we do want you to get to the point where you have a rental portfolio, et
cetera. (···0.5s) So you, when you're sitting down and talking about your goals that we've been talking about, um, you need to
be focused on, okay, where are we at now? And do we wanna do this business anywhere else? Maybe within your same state,
there's another city, you know, just a couple hours away that you might wanna work in, or even closer maybe, or maybe you
wanna go to a totally different state for whatever reason.
So (···0.6s) you, you need to sit down and think about, okay, where am I at today and where do I wanna be five years from now?
What is my ultimate long-term goal? (···1.3s) So wholesaling, virtual wholesaling is a process of finding and marketing
properties, just what we've been talking about all weekend, um, as a wholesale strategy from a city other than the one that you
live in.
(···0.8s) And this is very common. As you build your database and you get your connections and you get your lead generation.
So you're getting deals coming into your funnel, (···0.5s) you're going to get all kinds of opportunities. And I always say when
the phone's ringing, it's opportunity calling. You just don't know where that opportunity's coming from. And like, for example,
when I, you know, when I first started out, I started out in my little home city, you know, a couple hundred thousand people
(···0.5s) and next thing you know, I have a couple thousand people in my database and they're from all over the world.
I do business in Europe all over the place. So I virtual, wholesale and wholesale every day. I don't always just wholesale real
estate though. There's so many things you can do. (···0.8s) So it's kinda like looking outside the box of where you live, (···0.5s)
what makes sense. Maybe you have family in other strata, another city, et cetera. (···0.6s) So what I want you to do as a
wholesaler is figure out what is the best exit strategy that you want to wholesale in another community.
Now wholesale's an exit strategy too, but as wholesalers we take properties of different, different strategies and then farm
them out to other people. (···0.6s) And so (···0.7s) typically the most common in most cities across North America are gonna be
fix and flips. There's always flippers that are out there looking for their next deal. They're busy working on deals, so they love
working with wholesalers to help find inventory to bring into their business. (···0.9s) Then the next most popular as a wholesaler
is to find rentals.
If you live in a big market where the, uh, cost of real estate is very high, like for example, San Francisco or New York City, and
uh, the investors have a hard time finding a good deal there because the cost is so expensive, (···0.6s) then you might wanna
look for another, um, city that is in your, you know, in the United States, another state and see where it would be a good
opportunity for investor to get into.
(···0.7s) And then you would, (···0.5s) you know, find ways to get in there. So a lot of people in those high, you know, priced
neighborhoods love to find deals in another community that are much more affordable and a better return on their investment.
And they can buy more properties and, you know, spend a million dollars buying one and maybe they go to Atlanta and they
can buy four or five properties for that same price and they have typically much more income as a result.
(···0.9s) You can also, as I talked about, wholesale rent to owns, (···0.6s) I wholesale rent to owns, um, outside of my home city.
(···0.6s) But I also, most of my buyers are outside of my city. They know that my market is a great market for rent own. So if
anyone gets into the rent own business, that is no people in my network, they're all referred to me for my city. So I get a lot of
people, you know, calling me up, do you have any deals? When will you have the next one?
When do you think, can you keep me on my list? That kind of thing. So they're very popular. (···0.6s) One of the newer things
that people are starting to wholesale are short term rentals. You know, properties are gonna be used is Airbnb or vrbo. (···0.7s)
They, you know, so typically if you had an investor, say they had five or six um, Airbnb properties and for whatever reason they
don't want to do them anymore, (···0.6s) they've, you know, got something else happening in their life or whatever, they're too
busy, (···0.5s) they will then look for an opportunity to sell their Airbnbs.
(···0.6s) So you can, (···0.5s) you know, wholesale those Airbnb properties to a new buyer. And usually they come with furniture,
linens, dishes and everything included in those properties. (···0.7s) Even if it is something we call rental arbitrage (···0.5s) where
let's say that, you know, I had 10 properties that I owned, (···0.6s) I might get 'em under contract with you and (···0.8s) you then
sell that contract.
So I still own the property and I charge you rent (···0.7s) and I give you the option to allow you to sublet that property to
somebody else. So you can sell the short term rental. And of course if you're in bigger, if you have buyers that are uh, have the
ability to do (···0.8s) larger deals, you might wanna find commercial multi-unit properties for them to wholesale them. So I was
just literally the other day doing a coaching call with one of the pips path, uh, students and they had an investor who had like
14 to 15 million (···0.7s) to buy properties (···0.9s) and they had typically been looking at just single family.
So they, you know, phoned us up and, and I was coaching them out to find commercial multi-unit properties that would suit the
needs of this buyer. Cuz that's a much more sophisticated buyer. They wanna buy, you know, a couple hundred units for that
kind of price. So don't be intimidated by that.
There's always opportunity, there's always ways to do that. It's just going back and, you know, focusing on maybe adding some
different people in your power team. Like we'd mentioned way back, you know, a couple of chapters ago. You know, if you're
gonna move up market to bigger properties, you need to change the people that are in your database of account contacts.
(···1.2s) And of course the same goes for land, whether it be an infill lot (···1.2s) you're selling or attractive land or, um, you
know, a parcel of, uh, single family homes that can be put together into a land assembly and sold to a developer who built a
condo or something on that property.
So there's lots of opportunities. It's just a matter of rethinking the way that you're doing it. Everything we've told you this
weekend can be applied virtually in another location, right Cheryl? Absolutely. Both Cheryl and I, um, wholesale virtually all the
time.
So I've been doing it for years. I, I wholesale properties in Phoenix to a lot of Canadian investors who wanna have, uh, you
know, wanna go down there themself. They wanna take a look around. They've got a a reason to travel to those destinations.
Uh, touristy Destin destinations are very popular and so you need to, you know, figure out logistics of how you're gonna do it.
And I'll go into that little further and where have you virtual household? Um, Cheryl, Um, I started out just broadening my, um,
area from my own city to Orlando, which is like an hour away.
And then Tampa an hour away until I got all over the state of Florida. And then I've branched out to Dunn some stuff in Texas,
done stuff in, uh, South Carolina, (···1.0s) Atlanta, Georgia. Um, I've, (···0.6s) I've got one property right now under contract.
It's worth about 700,000 and I've got it under contract for 300,000, but I'm having a hard time finding a buyer. So if anyone
knows a buyer, it's, (···0.8s) it's in Montana, it's a 20 acre ranch. Um, but there are issues, so we won't go into that. Why I
haven't gotten a buyer. But, um, there's just not a whole lot of investors out in this desolate area (···0.5s) in wind saw Montana,
right? So if I, when I, when I can get myself a buyer, I'll have wholesale that virtually cuz I'm not going out there to see it.
(···1.5s) Well, and the interesting thing about that particular property, it's really not that far from where I live in Calgary (···0.6s)
and it (···0.7s) just happened. I'd been having a call, um, a couple of days (···0.9s) before I talked to Cheryl about this property,
uh, with a investor who is one of my mentor clients years ago. And he had told me that him and his wife were actually thinking
of moving to that location and he's a farmer rancher and a, a large animal veterinarian and he was looking to buy a practice in
that area.
So we tried to see if it would work at so far it hasn't worked out for him with what he wanted to do, but you, you just never
know. Like never know, because I know Cheryl got that opportunity. Yeah. So you're gonna meet people, you know, across the
country. Maybe you already have people in your network across the country. You just need to start telling those people who
you are and what you do (···0.8s) and that you have potentially opportunities in other locations.
Either look at your home location and say, what is really attractive about my location? My location might be, you know, a very,
uh, economically priced property area like I was talking about. And you might then start targeting investors from higher priced
neighborhoods. So you look in your home location and see how can I find virtual buyers from afar?
And then where I'm locating I'm going, okay, I've got buyers and they have money and they're willing to go outside of the state.
Well then where would the be attractive for them to go to? So you can have wholesale your stuff to people from afar. You can
wholesale, uh, from local investors to properties that are afar. So you just need to think outside the box a little differently than
you have before. And that's what we're here for. That's what the whole course is about. You know, once you've taken this
course, we want you to think differently about your home market and differently about business opportunities.
It's all about changing your mindset of where you wanna be. Uh, there are certainly some things you need to do just as we've
been talking about. You need to do some due diligence and some research. So you might want to figure out, you know, Google
search, you know, wonder Google's such a great tool. Uh, there's so much information available on the internet. When I first
got started, you know, there wasn't even, uh, Google, I don't think it was even invented.
I mean, I've been around for a long time, you're aging yourself, ages myself as right? But you know, we did a lot of stuff with
the, uh, newspaper there. The internet was relatively new at that time, (···0.5s) but now I think about all the tools that are
available to us makes it so much easier for us as wholesalers and real estate investors. So you wanna Google what are the most
popular investing sites, you know, in (···0.9s) the US right now, and then do some deep research into those cities.
There's uh, there's a website, city data.com that has a ton of information on almost every city in North America or in most
especially in the United States. And it talks about the demographics, the incomes, all kinds of things. So it gives you an idea of
what would be there and then, you know, what would be the attraction for an investor to go to that city?
(···0.5s) What are the landlord tenancy acts like? What are the average price of the property? What kind of rent on average can
you get lot of that you can do online, you know, yourself, you don't have to go to the city. (···0.7s) I do recommend though, that
you might want to, you know, fly if you wanna decide, you wanna do, you know, rentals in Kansas City, Missouri, you might
wanna fly to Kansas City, Missouri and do some stuff, you know, to analyze the market, right?
Boots on the street (···0.7s) and then go to a couple neighborhoods. So you get the feel of the, the city. You don't have to, but
most virtual um, investors and I know they're gonna target a city, they may go to that city. If you're gonna get a list from all over
the city, all over the country, (···0.7s) you can't possibly go to every city. As Cheryl said, she's not gonna go to, you know,
Bozeman, Montana, which is in the middle of nowhere to go take a look at the property, but it's only a couple of hour drive for
me and I actually have friends that live close by.
Uh, so I might consider doing that. So, you know, figure out the city, figure out the neighborhoods, the zip codes that are
attractive to investors and work that way. (···0.7s) So you wanna find out as well about the real estate contracts and forms that
are typically used in that area. Uh, you wanna find out what kind of fees are charged by the title company or an attorney. Is it
title state or is an attorney state or like where Cheryl lives in Florida?
You can use either one. There's several states that it doesn't matter, uh, as well, you're going to take a look at your corporate
structure. We haven't talked a lot about the corporate structure in this particular course, (···0.7s) but as you build your
business, you're gonna wanna put some layers of protection by, you know, getting some LLCs or C-corp, whatever the structure
might be, depending on what the nature of your business is gonna be and getting some, you know, attorney to help you set up
a corporate structure.
And so that you wanna make sure too, that you have that something in place to make sure it protects you. Uh, you might
wanna have a, a trip, a skip tracer as part of your team as well to help you If you need to find somebody, uh, you know, you got
a lead on a property and you don't know how to get ahold of the homeowner, uh, the skip tracer might build to help you. Can
we tell 'em what exactly, what's a skip tracer? And (···0.9s) I didn't know this cuz you know, you can kind of try to skip trace
yourself.
You can buy those things online that are person search or uh, data zap I belong to white pages.com. It's only 4 99 a month and
it will give you the last known address or any addresses and phone numbers and emails for (···0.6s) people that you put their
name in there. But then oftentimes it comes up with nothing. So that's when you would wanna pay and you're not looking at 25
cents or a dollar a person like some skip trace companies, they're probably only using the white pages.
You mean you wanna skip tracer, it's gonna cost a little bit more like maybe $10 a a per a uh, a name. And the reason is these
are actual like private investor, uh, and investigators and they have a license and they have ability to go in like a law
enforcement person and pull up records that are not public. Um, they can pull up if this person has electricity in their name or a
cell phone in their name anywhere in the country, um, they will find them.
So they just have access to the records that these other sites don't because the true skip tracer has probably got that private
investigator license and it's gonna cost. Mm-hmm. So that's why we keep the postcard when it comes back that the address
wasn't forwarded. Maybe you've got between (···0.5s) 10 to 50 cards (···0.5s) in, um, in a month's time and those would be the
ones I would pay for and skip trace cuz most people won't pay and if you, if you can't find them, nobody can find him.
So that's when you, you pay for the good service to get (···1.1s) find those people. Yeah, very good point. Very good point.
(···1.9s) And so (···1.0s) as you're with anything in your business, and I'm gonna talk further about this when we get into kind of
the wrap up chapter of this, uh, uh, session, um, you wanna develop a marketing plan, figure out how are you gonna market
yourself and potential deals in those locations.
So (···1.1s) you, you know, add it to your website if you already have one, you definitely need to have some kind of a Facebook
page. We've been talking about the internet marketing, you know, the whole time you wanna market on free sites like
Craigslist, uh, you wanna be on, you know, Facebook marketplace, uh, whatever it happens to be, you wanna develop certain
ads that you're going to use (···0.6s) to market your deals in those locations.
(···0.7s) So the other thing that uh, we recommend is that, you know, possibly getting a local number, this is not as important as
it used to be when I first started in this business. Most people wanna deal with someone locally. They'd see your phone number
come up, they would know you were from, you know, the Atlanta area. And so they would, you know, pick up the phone.
(···0.6s) Now if, you know, if I phoned from Phoenix with my Phoenix phone number, they would look at and go, oh, I don't
know this area code.
And they'd look up the area code and go Phoenix, oh my gosh, no, that must be some telemarketer, I'm just gonna hang up. But
now people just (···0.9s) use their local phone numbers and do business all over the world. (···0.6s) And so, uh, you can get a
local number very easily. I can go on to a virtual, uh, phone number website and get a virtual number for Atlanta, have it set up
so whenever someone calls it, it brings my Phoenix phone number and they don't know that I'm sitting in my pajamas in
Phoenix, you know, doing the deal.
They're wherever they, you know, are at and away you go. So a lot of people don't really worry as much about it. Uh, we used
to use 800 numbers too. Um, but 800 numbers have kind of gone in the way of the dodo bird. Hardly anyone uses big
companies still use them. I used to have a couple of 800 numbers. (···0.7s) I don't use them anymore. I just, people just call me
off my phone, my cell number. (···0.8s) So (···1.0s) then when you also need to think about how are you gonna market your
deals, again, social media, so powerful, cheap, free, you know, you can get out there and get to a lot of people in a very sharp
period of time, but you also wanna be, you know, part of the local real estate investment, uh, Facebook groups, et cetera, so
that you have that as another, uh, opportunity.
(···0.7s) Just like in any, uh, province or state that you're gonna be working in, you need to establish a power team that you're
gonna work with.
So you need to find other wholesalers. Number one in that market. You need to find investors that can potentially be sellers or
buyers too. They may not consider wholesale their primary um, strategy, but you need to find out who the key people are in
your, the new city that you're gonna be going to. You need to establish some relationship with realtors (···0.8s) and with title
company attorney, (···0.6s) maybe a property manager because if you're gonna be wholesaling a rental property, if you wanna
sell it as a business in a box, it's good to have a property manager already lined up and everyone that can help that new
investor just take on that deal and be off and running right away.
Um, I also have contractors in the cities that I work in, uh, cuz maybe the property I get is a fix and flip and my investor is
somebody living in other part of the country. They might wanna do a rehab on the property. So through my property manager,
my realtors, um, just other investors, I know I found these contractors and I get them then plugged in with my potential buyer.
I don't pay for the contractor, whoever I'm wholesaling the deal to pays for the contractor. (···0.8s) You also wanna build your
buyer's list just as we've been talking about. Um, so you're just gonna have buyers now for Atlanta versus, you know,
necessarily Phoenix or you'll have buyers in Phoenix or another location that wanna buy your deals that you're gonna find in
Atlanta.
(···0.6s) So you're just focusing on how could I get as many people in there to help me build that business? And again, like
everything, you had to build some systems. How do I find the deals? How do I evaluate the deals there? What do I need to
know that's different from my, you know, primary market in Phoenix to where I'm gonna be going in Atlanta? What is the due
diligence? Is there something different about Atlanta than the deals that I do in Phoenix? Like for example, if you live in
Phoenix, most people have swamp co coolers, which are an alternative to air conditioning.
Uh, it's a little more affordable, uh, which, but most of the markets in the country don't have it. They don't even wanna, a
swamp cooler is. So you might be, you know, phoning up a realtor and say, well, do they have a swamp cooler or an AC unit?
Know what's the situation? They're gonna, what's a swamp cooler? So find out what's different about those locations compared
to your home location. (···1.0s) Once you do find a deal and you got your power team engaged and you've now put it out there
and found a, uh, potential buyer again, just like you know you would do in your home market.
You wanna monitor the deal to make sure that investor can actually do the deal. You're gonna get the proof of funds, uh, you're
gonna verify that they're a good buyer, monitor the deal, it's closed. You're gonna, you know, work through the escrow
company there, whether it be through the attorney or a title company to get paid and you're just gonna re rinse and repeat, do
it over and over again.
So everything we've told you, (···0.6s) you can do the same thing in another location. So wish you all the best if you're gonna
take a look at a secondary market to start, uh, doing deals, (···0.6s) that'd be, you know, all the best to you. Happy investing.
We're gonna go on from here and just talk about kind of a wrap up of different things that, uh, you need to do in a summary of
the whole, uh, course that we just talked about. (···1.3s) See you then.
(···13.4s)
(···14.1s) All right, so congratulations, we've made it to the end chapter, (···0.7s) and, uh, we're gonna talk today about an
action plan. So it's, congratulations for getting all the way through the, the program. (···0.6s) And, uh, we're just gonna kind of
take all the stuff that we've talked about and give you a bit of a summary.
This you can use as an action plan to help you as you get started, as you're moving forward. So, (···0.9s) excellence is never an
accident. It is always a result of high intention, sincere, sincere (···0.8s) effort, intelligent direction, skillful ex execution, and the
vision to see obstacles as opportunities. Again, it's all about how you, you look at things, changing your mindset. (···1.4s) So, and
as well, one of the core fundamentals of anything running a business, you know, even as a student working on homework,
whatever need to keep us create a system about how can I be more efficient?
How can I get more done in the future? How can I get more deals done and faster, hopefully, and as a result, then hopefully be
more efficient and make more money. (···0.7s) So some people dream of success while others wake up and work hard at it. And
congratulations to you because you're out here in, you're working on changing your life and building something new for you,
(···1.3s) f as a business owner.
Now, if you start to think differently about how your life is, if you'd never had a business before, maybe you have, you're just
now gonna expand into a different business. But if you've never been a business owner, you've always worked for somebody
else. (···0.9s) One of the core fundamental things of running a business is having a business plan. And the business plan has a
purpose. The purpose of that is to create an effective strategy and focus for growth.
You wanna determine your, you know, what your future financial needs are gonna be, how much money is gonna cost you to
evolve your business, and how much money you could potentially make for yourself. (···0.7s) And also, this can be very helpful
to help you attract investors, (···0.6s) which could include angel investors, joint venture capitals, and lenders. So you want to
put forth the best possible view of you and your business as you're going forward.
And business plan is one of the ways to do that. It'll take you kind of to the next level compared to some of those part-time
investors who really just kind of buy the odd thing here and there and kind of fumbled their way through. You (···0.6s) wanna
be, you know, have a purpose. You have a system. We provided you with a system, some tools in the wholesale, uh, class to
help you move forward and be successful. (···0.6s) What you to get started in your business plan, and we've talked about this
already, um, and if you've taken into the other pips path training, we all talk about what is your why?
(···0.5s) Why are you doing this business? Is it for yourself, for your family? What is it that you're doing f for purpose? And that
basically sets the mission for your statement, (···0.6s) for your business plan, I should say. Um, what you wanna do, first of all,
and I would say have some fun with this. Sit down with your partner. If you're working on your own, maybe get a friend
together, whatever it help you with this.
But I want you to sit down and kind of like brainstorm. (···0.5s) What do you want your life to look like five years down the
road? (···0.6s) We can set 20 years or whatever, but five years kind is where most people can see themselves going the next five
years. And so you wanna know, what is your vision? What do you see that you're gonna be doing? Where are you gonna be
living? What kind of house you're gonna live in? What kind of car are you gonna drive? How much money you're gonna be
making?
Who is sharing your life with you? Is that your existing family? Maybe you wanna get married and have kids, (···0.6s) you know,
maybe you wanna be living in a different country. What is it that you want? (···0.7s) And so you want to put all of those things
down that you know, and just brainstorm them and figure it out. That will help you create your vision of where you're going in
the future. So those are kind of core components. When you're writing a business plan, the, what we want you to do is focus on
a one year plan.
What are you gonna do from now to the end of this year and next year? And, um, what is, (···0.9s) what is your, what are your
key priorities? So we take the next year out (···0.7s) of our five year vision, we go, okay, this next 12 months, what am I gonna
do in this next 12 months? (···0.5s) I'm going to focus in on breaking that down into chunks. So I go quarterly, what am I gonna
do each quarter? Because it can be very intimidating when you first start out and you go, oh my gosh, how am I gonna get to
the point where I'm, you know, living in a, you know, multimillion dollar house and driving a Ferrari?
You know, (···0.8s) just, you never know. But let me tell you, if you want to get a Ferrari, (···0.6s) make sure you figure out what
color it is. Go find a picture and put the color on your up in your office, or create a vision board (···0.6s) and make sure you put
the right color. Cuz one time I put, uh, car on my vision board, but it was a different color that I normally buy and end up buying
that car.
And I went, why did I buy a black car? I always buy white cars because I had that picture up there. Anyway, just a little side
note, I dig, digress. So my quarterly plans are gonna be chunks, chunks that are gonna help me build towards my one year plan.
(···0.5s) And then now out of this next quarter, what am I gonna do each week that is gonna help me move myself forward to
accomplishing my quarterly plan, which helps me get to my one year plan. So what are the top three things you're gonna do
each week to help build your business, to help market your business, market yourself, (···0.6s) find deals, whatever those things
are you need to be doing.
What are the top three things? (···0.7s) So it's important to plan your work and work your plan (···0.6s) for those who fail to
plan, then (···1.5s) plan to fail. And you don't wanna be failing at this business. You've taken this training for a reason. You
wanna be successful, you want to move your life forward and make some changes for you and or your family as you go forward.
So now when I sit down, I, now I know these are my three priorities for the week. So each day I'm gonna go, what am I working
on today? That (···0.7s) is part of my three week, three priorities for this week. So I have a to-do list, I set it out and I know these
are the things I need to get done, and I set those goals around where I'm going with the, with the plan. And so what I highly
recommend you do (···0.7s) is you write down (···0.9s) in a summary (···0.6s) on some kind of piece of paper that you can post
somewhere in your office or in your kitchen or your bathroom mirror, whatever it happens to be.
This is a summary of my goals for this year. (···0.5s) These are the things I'm working to. So every day, if you put it on your
bathroom mirror, when you get up in the morning, you're brushing your teeth, brushing your hair, (···0.5s) then you're looking
at this and going, okay, I wanna do this many deals. I wanna have this much money, I wanna bring in this many joint venture
partners, and I now can see my goals all the time.
The more you see it and read it, the better. Because what happens is, what you don't realize is that subconsciously now that
you've set those goals, you've set intentions of what you wanna do. (···0.9s) By doing that now, (···0.6s) the, your subconscious
mind is gonna be working (···0.6s) to help you change the way you look at things and see new opportunities.
(···0.5s) This will ac this will change your mindset as you move forward. And you wanna get to the point where you have a
success mindset and as, um, whatever success is for you, more money, you know, losing weight, whatever that happens to be,
it'll help you. So (···0.7s) I always think to myself, okay, how am I gonna do whatever I (···0.6s) don't? And I'll, I'll think about it all
day and I'll think, oh, I don't know, before I go to bed at night, I'll go, okay, (···0.7s) Shelly, I want you to figure out while I'm
sleeping what it is I need to do.
And I'll wake up in the middle of the night and go, oh, I've got this great I idea. I have a pen, pen and piece of paper upside my
bed. I write those things down, or first thing in the morning when I get up, all of a sudden I go, (···0.5s) ah, I know what to do.
(···0.5s) The reason is, is that you know what you need to do. You may not consciously think you do, but you will figure it out
and your mind will be working to help you figure it out and be successful.
So the more you do that, and the more you, you know, allow yourself to be successful, the more successful you're gonna be.
One of the other tools that we are providing to you is a little couple pages about the day in of life of a real estate investor. For
those of you that are just getting started, (···1.1s) it'll give you some ideas, some things to put into your action plans for the
week. And Cheryl had worked to come up with this, uh, you know, for our training.
And so it's a great tool that you can use. You, you know you're gonna use it when you first get started, you're gonna evolve your
business and then you're gonna probably change, but at least they'll give you some tips and ideas to help you with setting up
your plan for the week. (···0.5s) And for each day you're gonna, (···0.5s) we recommend that you go on review it on a regular
basis. That's why I like to see that, you know, an overview of all those things on my, you know, in my office, I have a copy in my
office by my desks. I look at it all day long.
I have another copy. When I first start my plan at the of the year, I have a copy in my bathroom mirror. I look at it all day long.
So I'm looking at and reviewing and all of a sudden I'm good, you know, a week or two in, I think, you know, I need to tweak
that, I need to change that. That's perfectly fine because the road is never straight when you're moving forward in your
business and your life. (···0.8s) And then we have a few other tools that can help you. So we're, we have a template, I'm gonna
go briefly through the template and we have some other tracking sheets that you can go in there.
And one of the things that we recommend as you start buying properties, you put together a portfolio holdings tracking sheet,
and you start putting all those properties onto there. And then it gives you an overview of how many properties you have.
(···0.6s) But also my accountant gets a copy, uh, when I'm talking to lenders, I give them a copy. It's all part of what I call a
sophisticated investor package that when you're going forward, you have your business plan, you know, a copy of all your, uh,
holdings, a little bit of an overview of who you are (···0.6s) as you're moving forward.
(···0.9s) So we have those tools, we're gonna provide them to you. (···0.9s) Let's take an opportunity to go through the sample
business plan that we've given you. (···0.7s) I'm not gonna go into great detail about this. You know, this could be a (···0.8s)
couple of hours to actually go through each segment of this business plan. Uh, you can also Google and find different
templates.
We just provided one for you that is, uh, geared to a real estate investor. But there's lots of information on building a business
plan that you might wanna go out and, (···0.6s) you know, research and check to see what, uh, what you can find out from
there. These are some of the sections that are in this plan. As you go through it, it, there might be some things that may not be
appropriate, uh, for you. Um, so you just take whatever you need and evolve it from there.
But this is the core fundamentals of what a plan normally looks like. (···0.6s) This is where I put my vision (···0.6s) that I talked
about, kind of where do you see yourself being in the future? What do you want to be the kind of focus for you and your
business? And then here's the, um, mission statement, which is part of your why. (···0.7s) And so we put all of this together and
I have several points, for example, when work together in a team environment, et cetera. This kind of sets (···0.7s) the core for
your business.
In my business plan, I also have a section for values. And this is what Carol and I use, um, my business partner is kind of how we
govern our business, how we deal with our, uh, clients that are either tenants or investors and how we deal with each other
(···0.5s) really as we're working together moving forward. (···1.7s) So I'm gonna go back to the summary here and just kind of go
through each (···0.7s) little chapter, briefly (···0.9s) section.
(···0.7s) So we have the company vision mission. You could have your value statement in there as well. (···1.4s) The executive
summary, I've got listed here first, but the executive summary is written last. You go through and you write up the entire
business plan. Once you're done, then you summarize in one or two pages what the executive, uh, summary of the plan is. So
when you go to investors, for example, some of them will wanna see your (···0.7s) summary of your business plan and executive
summary.
And then I use that all the time when I have joint venture partners coming in with me. I will give them my executive summary,
(···0.5s) my company vision, values, and mission so that they see kind of who I am, how I want to do my business, and how am I
gonna work with them. (···0.5s) And so most people really appreciate that and it gives you a lot of credibility when you're
dealing with joint venture partners cuz they see that now you are a person that's focused, you got goals and you, you wanna,
you're focusing on where you wanna go and you know where you wanna go.
And that then gives, tells me a lot about who you are and gives me a lot more comfort if I'm gonna give you a bunch of my
money. I've worked really hard for my money as any investor has and as you have. So I'm just not gonna give my money to
someone that I don't feel comfortable with and that I don't resonate with. And that hopefully you have the same values as your
investors that are coming in.
This is also very important for growth of your business. So when you first get started, you might buy your first rental property.
Some, most of us start out buying in in our personal names and then realize, oh, we should have a corporate structure for asset
protection. And we eventually move them into our corporate structure. (···1.2s) So when you first start out and you start going
looking for financing, the lenders look at you as, you know, a person buying an extra property (···0.5s) and they don't look at
you as a business because you may be still working for somebody else.
(···0.6s) And so then what you want to do is (···0.6s) as you evolve your portfolio, (···0.8s) most banks will give you kind of a
ceiling as to how much they'll lend you, you know, three or four or five maybe mortgages. (···0.7s) But if you want to push
beyond that, you want the bank now to start (···1.0s) seeing you as a business and start giving you financing as for your
portfolio, not for you.
So it takes a lot of the emphasis off of you as when you're starting to buy your first property, they take a look at you, your
income, your credit, do you have the ability to pay this debt along with the rent? But if that tenant moves out, you know, can
you cover the payments? But when they take a look at you as a business, they take a look at your whole portfolio. They go, oh,
look at this. Now, you know, Shelly and Cheryl have 10 properties in their business and now they have extra income there.
So if the property has a vacancy, then the business can cover that. And so it takes you to a whole nother level. And if you wanna
get to that another level, you have to have a business plan. It's really important. It'll just make the bank look at you so much
differently and with so much more favor and it'll help you get way farther with developing lines of credit and getting access to
funds. (···0.6s) So that's why, you know, we talk about it so much (···1.4s) as well.
(···1.2s) The first section that you're gonna get get into is (···0.6s) describing who you are. (···0.7s) What is the nature of your
company? What's the nature of your business? What are the objectives that you have and what are your keys to success? What
are the things that you're going to look for? You know, as far as being as successful as an investor in real estate, there's like key
performance things, you know, cash on, cash return, um, you know, rent, cashflow per month, how much per unit, things like
that that you're gonna plug in to that sheet as you're going forward.
(···1.5s) Then we give a summary of what the services are that we provide. So maybe I'm going to be a landlord, maybe I'm
gonna be wholesaler, maybe I'm gonna be flipper. Maybe you're gonna have, you know, maybe you're gonna start out as a
wholesaler, but in your business plan you say you're gonna do enough wholesale deals, you get some capital together. So you
can buy rental properties or you can do a couple of fix and flips.
And from the fix and flips and the wholesale, you're gonna have to buy rental properties. So you wanna put in there that I'm
gonna start out as a wholesaler, but as Cheryl was saying, you know, you need to have some long-term residual income if you
wanna, you know, kind of slow down and enjoy life and do some things different. So you wanna put down what is the core of
your business and who are the typical people that you're working with? Who is your ideal client? Who is your ideal tenant or
wholesale investor that's gonna buy your deals?
(···0.8s) Then we take a look at the market, we wanna market, uh, analyze the market (···1.6s) and we want to, uh, determine
how we're gonna be marketing. (···0.6s) So this all part of our lead generation and our marketing, those two to three things that
we want you to be doing so that you're driving in deals, you get the phone ringing, you get deals coming in through the internet
on email or whatever off of your social media.
(···0.5s) And so you wanna figure out what, (···0.7s) what is the market that you're gonna go after? I'm not gonna go after say all
of Atlanta, Georgia, or Phoenix. I'm gonna target some certain communities, certain types of properties I'm gonna go after, et
cetera, and how am I gonna grow with the business? This is kind of like your basic core marketing strategies as you go forward.
And you may or may not have a lot of experience in in doing this. Again, you can Google lots of stuff and give you some ideas.
Some of the verbiage that's in this document may help you as well. (···0.8s) And the point to here, number 4.6 and 4.7, it says
competitive analysis, internal and external. That's where we do a SWOT analysis. A SWOT analysis is a strengths, weaknesses,
opportunities and threats. (···0.8s) When you take a look at the swot, typically the s and the W the strength and weaknesses is
me looking internally (···0.5s) to me and my business partner.
My business partner and I have strengths and we have weaknesses. (···0.6s) The thing that I love about my business partner
Carol, that I started this business with, she is very detail analytical. I'm more the outgoing salesperson. And so between the two
of us, I'm a big picture thinker. She's a detailed person. The two of us compliment each other very well in this business. So when
we do strength and weaknesses, whatever my strengths are might be her weaknesses, whatever her strengths are, that might
be my weakness.
So we balance each other out. (···0.6s) When I take a look at the competitive analysis external, that's the opportunity and
threat. Who are my competitors? What does the market look like? What are the opportunities for my business? And what are
my threats? Who are my competitors? You know, maybe the lenders might be a threat to me too because I'm, I may not be
able to get the financing that I need. So then what are my alternatives? (···0.7s) As you're moving forward and there's tons of
information on the internet on how to do a SWOT analysis, I've provided a little bit of information in the template, (···1.0s) then
you wanna figure out what your sales plan is.
Sales plan kind of goes hand in hand with your lead generation. Once you get it, you know, how am I gonna acquire these
properties? What am I gonna do with them? (···0.5s) And what is my strategy for doing that? What is kind of the price range? If
I'm gonna sell my services (···0.5s) as a wholesaler, that's, you know, how much am I gonna try to make on my wholesale deals
in order to help me be successful and viable as a business?
(···0.6s) All kinds of things you're gonna think about. (···0.5s) Then the implementation plan is how do I get started (···0.7s) and
um, how do I implement those things? So if I do wholesale deals, (···0.6s) you know, how do I implement those deals as far as,
you know, marketing to somebody else to get the deal in and what is the system to manage that? But also if I'm gonna start
buying rental properties or fix and flip, (···0.5s) then how do I, you know, set up that project for a fix and flip?
That's kind of all part of the operational plan that you're gonna develop here as you go along. (···1.0s) And then the
management plan is (···0.5s) who's gonna run the business? (···0.6s) Now that would be, you know, me and my business partner
Carol, sometimes I have business plans for things that I've done on my own. And so it's just me that's gonna be running that. So
you wanna give an overview of who you are and it's like a, you can put a mini um, uh, resume in there cuz again, if I'm going out
to, you know, do this business and use this for financing or to get joint venture partners, (···0.8s) they wanna know kind of who I
am, what are my strengths and abilities, how do I bring this in (···0.5s) to this business (···0.6s) that makes them comfortable
that I'm able to manage the business.
All of you have strengthened weaknesses, uh, and opportunities. You have lots of skills that you're bringing to the table.
Highlight what those skills are.
What is your experience in your previous jobs that give you tools and abilities to help you move forward into something new.
(···1.0s) So when you wanna put those many resumes in there (···0.6s) and then you have a financial summary, I actually get my
accountant to help me put this together. I'll say I wanna do this many wholesale deals in a year (···0.6s) at my assumption is I'm
gonna be making 10,000 per uh, wholesale and I wanna buy three rental properties over the course of the year, maybe do two
fix and flips.
I wanna have x amount of money for profit, et cetera. And then my accountant will take that information and plugs it into the
financial plan and provides the financial statement overview as to what we think it's gonna do. If you have a specific project
that you're going with (···0.5s) that you're looking for funding, you may not need to do an entire business plan, but you could do
a project plan just for that particular project that has some of these, some of these same components but a smaller, uh, scale
just related to that project.

(···0.6s) So I put all of this together in the plan. You might have again, your, uh, resume. I would also include here (···0.5s) that
portfolio tracking sheet with whatever properties and assets I own to date. Even if I just have my personal home, (···0.7s) I say,
you know, I am a homeowner, I do this. If you're renting, then you don't have to put anything here but assets cuz you don't own
anything.
But you just say to them that, you know, plan is to (···0.6s) buy a house in the next year or whatever happens to be. So that is
kind of the 50,000 foot level of how to do a business plan. Again, I could spend several hours, uh, going over this, but it gives
you a bit of an idea of (···1.0s) what you need to be doing to help you move yourself forward with your business. (···0.7s) So as
you just went and you spent all this time developing this business plan and you have this idea of where you wanna go and you
think, okay, I just need to do this, this, and this and it's gonna be done.
And, and so you look at this little, uh, picture here and you go, yep, that's you at the beginning, right? Just started my plan. It's
gonna be straight. There's a goal in sight, the end is gonna be there, okay? But then (···0.8s) life comes along (···0.8s) and things
happen. You know, you never know. C O V I D lands in here. We have a recession, all of a sudden there's a boom in the market.
Things change. Sometimes I can get there way faster, sometimes it's gonna take a little longer cuz I'm gonna go all those, you
know, little peaks and valleys to the business plan.
So it's never a straight line, it's always wavy, uh, to get there, but be diligent, (···0.5s) be, you know, persevere. Don't give up
because it's the way everybody gets started. Everybody who owns a business has ups and downs and peaks and valleys. The
market changes, we've talked about that. You know, there's cycles in everything. So be prepared (···0.5s) plan that.
The plan will need to change because it will, by the time you get to the end of five years, you look back at the original version.
Always keep your original plan. And as you evolve it kind of every year, go back to the very beginning, five years later and go, oh
my gosh, I thought I was gonna do all this stuff and I ended up doing like twice as much or I decided not to go that way. I started
to go this way instead and I was more successful. You know, it just, you need to review it, you need to see what goes on.
(···0.6s) So we're gonna stop right at this point in time cuz we talked a lot about the planning. We're gonna go from here now
and talk about, you know, action steps and kind of some tips about how to change the way you think as you're moving forward
for success. So we'll see you in a minute. (···11.5s)
(···16.8s) All right, welcome back. (···0.6s) So you've made it to chapter nine, closing the Deal so you can get paid. (···1.8s) Matt
Gornick said that he believes mod in modern sales leaders have to be marketers.
So (···0.6s) marketing and sales is very, very big part of being a real estate investor. I think you figured that out by now. Having
to do all that marketing to find your leads, getting your lead machine on (···0.7s) and running your business, you've gotta be a
marketer. Marketing yourself, (···0.5s) your brand, and having a bunch of buyers that you can send these deals out to, to market
to. (···1.2s) That is a mistake that a lot of new, uh, wholesalers make.
I know because they call me (···1.0s) and they tell me I have a deal, but I don't know what to do now. And I say, well, send it out
to your buyers. And they say, I don't have any buyers. (···0.6s) So Shelly was telling you the importance of doing this. At the
same time (···0.6s) as you are getting the lead machine going, oftentimes, um, even from the same source, driving from dollars
and working on, you know, your Facebook groups, looking at that stuff while you're looking for deals, you can find buyers and
then be real good about, um, putting them into your contacts.
What I do when I'm on Facebook, and I don't have the time to add everybody into my contact management is I screenshot and
then later, at least once a week, I can go back through all those screenshots. And I mean, a lot of 'em, I'll have 30 to 50
screenshots from the week that I can go add those people in to my contacts.
So the first thing you're gonna do when you have your contract and youre excited that you have something to market is you
wanna develop a package. We've talked about this a little bit already. This shouldn't be brand new information because if you
remember (···0.6s) in the previous chapters, we had the flyer and we showed you the picture on there and the address, and it
says, contact, contact, Cheryl, phone number, and we had the little disclosures.
So that's part of your package. (···2.2s) You wanna be, um, having your A-listers. Shelly calls 'em like her aass. I call these folks
the whales. Um, there are people that literally, I don't know where they got their money, but, (···0.6s) but they have bought
cash from me on dozens of homes over the years. So I, you know, God bless 'em, they have a lot of cash. Don't know where it
came from, never asked.
But those are my whales and those are the people that I usually will reach out to first. Um, I can tell them the address. I know
these people. I trust these people. These people with money are not trying to go around me to save a buck. They don't care.
Um, if, you know, they're happy for me to make my little wholesale fee between five to 10,000, they know that's the cost of
business. They're not trying to run a wholesale business. They have a different business model. They're acquiring these assets
for part of their portfolio, and they need people like us to go out and do all this marketing and door knocking and working with
the bird dogs and all the things we've talked about.
They need us to do that to find these deals for them, and they're willing to pay for it. (···2.0s) So if I'm gonna send this out, if my
whales for some reason or another, um, and sometimes they're not in town, sometimes they'll tell me, um, I'm involved in a big
project at the moment, Cheryl, I appreciate you sending it, but, um, I'm not doing, I'm not purchasing at the moment.
Um, because they're in involved in like a commercial project or development, you never know. And it doesn't mean they're not
gonna buy anymore from you. It's just at that moment these folks are pool their monies together, maybe a hedge fund, maybe
they're, you know, who knows what they're doing. They're over in Belize buying, um, luxury resorts, who knows? (···0.6s) And
so they're not gonna buy from me at that moment.
So I'm gonna put it out to, um, my Facebook groups and like I told you, I'm on at least 50 different groups and that's just in
Florida. (···0.5s) And then I'm on at least another 50 groups (···0.5s) in areas outside of Florida. So, um, because I have started to
do a little bit of (···0.5s) virtual wholesaling, and I think if we get a moment at the end, we'll, we'll talk about that just briefly to
tell you, well, what is virtual wholesaling?
Um, basically, you know, the same thing, except I'm not there physically myself in all these other areas. So I need to have some
people on my team from different areas that can go out and look at property for me. But if I'm gonna send it out from on my
Facebook groups, I'm not gonna put the address on there because it's going out to people that I don't know. It's gonna be seen
by thousands of people. And I don't want them driving up to the property. I want them contacting me to ask me questions and I
need to vet them out.
(···1.4s) So once I have the interested buyer that's calling me, then I can give them more details. And then, and only then would
I decide if they've met my criteria to be a buyer that I wanna work with. Okay. You only work with people you want to just
because, um, someone reaches out and says they're interested. If you can't vet them out and you don't feel like they're
somebody that ethically or morally or they just don't, you don't click and you just don't trust 'em.
Um, trust your gut. As Shelly has said already, this is a big part of not just this business but life. You've really gotta, um, listen to
your inner voice that knows sometimes, um, smarter than our brain wants to get a buyer and just move forward. But my gut is
telling me I don't trust this guy. I, uh, probably should have listened to that because problem going in, I find there'll be a
problem in the middle and a problem at the end.
So, um, that's a little (···0.6s) tip that a mentor gave me. I've always tried to remember if you're having trouble getting the
information from this buyer and getting the proof of funds, there's trouble with this person in the beginning, you're gonna have
trouble with them all throughout the middle and you're gonna have trouble in the end. That's, uh, a big life lesson that helped
me out in this business. (···1.3s) So you've got to get your package together. So this packet would be if you're doing a wholesale
flip to sending it to, um, investors that wanna do fix and flip, not that much needs to be in there.
Um, breakdown of your repairs. If you have some kind of a cost estimator sheet, a flip analyzer and spreadsheet, and you, some
people love doing spreadsheets. I'm not real big on 'em, I just do it kind of simple. Old school, write it down. But you can put an
analyzer spreadsheet in there if you want. And then you're going to email it out to your, your folks, (···1.1s) your end buyers.
(···0.7s) Now, if it's an income property, your packet's gonna have a little bit more in there. You're still gonna have your cover
sheet. Tell 'em about the property. I like to have a cover, uh, a picture on the cover sheet, but then I like to have like a Dropbox
link that is a link right on my sheet that people can go to and look at all the other pictures and pull 'em up. (···1.2s) So I still do
my comparables. I pull the MLS information on the comparables, and then an overview of the proforma on the property, cuz
this is a rental.
So you wanna show them the rent roll and what the expenses are, and so they can see what kind of return on investment
they're gonna get. It doesn't have to go into just great detail, just if it's a, uh, you know, quad, a fourplex, what are, are they all
rented? (···1.3s) If not, you'll tell them which are vacant. They might want that to be vacant because they're gonna improve the
property and increase the rent.
So, um, don't worry about if it's got low rent. You might say, um, two of the four are rented and at, you know, a thousand a
month each and their mind of the um, and then you'll, you can say if you know that the potential rent may be a lot higher now
1500. So they may be thinking that already, that a thousand that's low, I, I wanna get those two tenants out and then do four
(···0.5s) units all with 1500 a month.
That's gonna be a lot more lucrative, right? So then you're going to email it to your buyers and basically you're sending them a
little business in a box. Cuz some people, um, that's what they like to do and they'll either do cash or hard money or get some
type of financing. And so on a property that, um, is an income producing, I don't always expect my investors to have cash. So
knowing that I have tenants in there, you have to give tenants 30 days notice to get out. Um, so it's probably not gonna be one
of those quick, uh, one or two week closings.
Anyways, (···0.6s) on there you wanted to say what's going on with these tenants. Um, you'll want to see if your buyer wants to
keep the tenants or if he wants them out. So if the buyer that you're working with wants the tenants out, then you need to go
with the seller and coordinate getting them, um, a notice that they have 30 days to vacate. If their leases aren't up yet, then
they don't, you don't have the right to give them a 30 day notice.
It's only if they're on a like month to month or their lease is coming up, you know, for, for renewal. But otherwise you'd have to
know when those leases are expiring until your buy your end buyer. Um, we've got two tenants in there, but they've got a lease
yet for three or four or five months or whatever. (···1.1s) So just figure out what's going on and get the rent rolls and you're
gonna have that as part of your package. Um, the other thing I wanna say is if it's a 30 day closing and you've talked to your
seller and you've got this great rapport with this person and you, they, you really like each other cuz people wanna work with
who they like, right?
So your seller likes you and you might have told them, oh, we might even sell this before it closes or give it off to another
partner and they're like, whatever. You're, you know, as long as you're, you're buying, I, I don't care what you do, but that
doesn't mean that you just forget about this person and move on. Um, your job is kind of like a realtor and that you wanna
make sure everybody's doing what they're supposed to do.
Check in with your buyer, make sure they're still getting ready to close. Ask them if they've, uh, need any help, uh, with getting
insurance for the property. They need any referrals for that. Just, you know, touch base with these people. Check back in with
your seller. Remember they're under duress. They've got some stress going on or the property's vacant. So, um, you're a real
estate investor, you're gonna have lots of people on your team. You're gonna know, um, landscapers and all kinds of people.
So when I have a situation and you know, my person, my seller is there and the grass, grass is getting really tall and it's stressing
her out because she doesn't wanna have a a city code violation or just knows the neighbors don't like it and she doesn't have
the money. She's a little old lady that's not gonna push a lawnmower. She's sick, she doesn't have the money to get a
landscaper. So I send my guy over there, what's it gonna cost me 30 bucks and get the lawn done for her. I keep that good
rapport. So she continues to wanna work with you.
I've had (···0.9s) other people that I didn't know like that find this address or I went and showed them the property and then
they went back later without me and tried to talk to my seller saying, well what does Cheryl have it under contract for? Cuz
maybe you and I could work together and I could give you more money and they will refuse to deal with them. No, I'm dealing
with Cheryl, you're gonna have to talk to Cheryl because they like me. I'm, I'm calling her. I'm keeping touch, I'm seeing how
she's doing.
She's telling me she's all stressed out that the yard needs mowed. So I have my guy get over there and do it for her. So, you
know, just whatever little things you can do. She tells me, um, that she, um, is moving and there's a couple big pieces of
furniture (···0.6s) and she needs help, you know, getting them packed up or whatever. Again, I've got guys I'll say, well what day
I can send one of my guys over there to help get this, um, load that couch and bedroom set up for you and I'll give my guys, you
know, pay 'em, give lunch afterwards, maybe give 'em a little money and um, if you're making five to 10,000 on these deals,
guys, you'll be able to afford to do these nice little things for people and it just goes a long way.
And um, so I recommend that. I mean that's how I run my business and it, and it works out real well, um, to help make
everybody happy cuz it want, you want it to be a win-win, right? (···1.4s) So now let's say it was a rent to own that you are
wholesaling or we rent to own.
That's the lease option package that Shelly went into. On an example for you, (···0.6s) you're still same thing, cover sheet,
picture the property, a link with pictures, the comparables, the mls, you see the repetition here, but now you wanna do that
whole lease option worksheet. The (···0.8s) sheet that Shelly went over is in your packet and you're just gonna show them, this
is where we're buying the property cuz you're putting that little business together in a box just to wholesale the nice tidy little
business for them, right?
So (···0.6s) you'll be pitching it to an investor that wants to buy the property. Let's say it's, you know, 300,000, they're gonna
need 20% down, which would be 60,000. And you've got your tenant buyer there that can put down 15 or 20,000. So that helps
'em with their down payment and you're just gonna fill out that sheet. How much is the rent, how much is, are they gonna get
above?
And then (···0.8s) walk it through to the end so they can see how much return they get after. I would say like Shelly, at least two
years, I like to do three years for my lease option cuz you'll wind up getting more profit the longer they're in there. I don't want
'em to be in there for too long. Um, cuz I want 'em to close the deal and we can all cash out and move on and do it again. But
three years I find is good. And um, maybe if you stay in the deal, you wanna work with one of those credit repair companies to
really make sure that your people are, that are the tenant buyers are staying on track.
Again, you're getting paid, but you've got work to do. Stay in the deal, keep in touch with everybody, reach out to your investor
and, and um, let 'em know that the tenants are doing well and you're working with them on their credit and just, you know,
people love that. You've got a lot to do and you're really busy. And so sometimes let's say that Shelly and I are working on a
(···0.8s) another course (···0.7s) and I'm working away on it very hard for two weeks, but I never, never texted her, never
emailed her, never told her I was working on it.
(···0.7s) And we said we were gonna work on it, each of us. And we both got busy and we didn't talk. (···0.7s) And so at the end
of that two weeks, how do you think she feels? I wonder if Cheryl did anything and I've worked really hard on it for two weeks,
but I had no communication. So it's really important, just a quick little email, a quick phone caller text, Hey, just checking in.
Want you to know the tenants are on track. That's all you have to do. And your investor is like, I love this person. They have
great communication. They keep me in the loop, they let me know what's going on. So I mean communication is really, really
key in, in this type of, uh, business. Any business, I, I suppose (···4.0s) so just kind of in some, when you're marketing your deal,
you're gonna call or email your investors, (···0.8s) all the investors in your database, you know, sometimes, like I said, it's a
property that I'm just not familiar with.
And so one just because I thought of it, I don't know that I've said this before, is a little trick I have to finding a buyer for
something that is just not in my wheelhouse. It's not something that I'm used to selling. Um, I had, it's a, a d almost an F if you
will remember. I say it D is the lowest, but I call it an f if it's like a war zone, um, an F property. (···0.6s) And I got these little
properties for like $3,000 (···0.9s) because they were basically almost tear downs.
And I thought, I'm never gonna, I don't know anyone in this area. I'm never gonna um, have someone to wholesale this to.
What am I gonna do? So I thought to myself, well maybe there's some other, there's probably a lot of rentals in this area. I
know this as an investor that in these areas a lot of these homes are rentals. So I went into the property appraiser and I went on
the map. Everybody's area has a property appraiser and there's afu a function on there for map.
You go on the map and see your property and then you can pull it up with the name. Well guess what it'll do. It'll show you as
(···1.0s) you know, if you make it big, you'll see your property and only a couple other, you make it smaller, you're gonna gonna
have your property and all the other properties around it on the street with the name of the owner. (···0.6s) So, you know, I see
(···0.9s) Tom Jones here and Mary Smith, okay, they probably live there.
But then I see ABC and investors, (···0.5s) ah, that's a rental. And then I see down the street another ABC investors. Ooh. And
then I see somebody like Joe Brown, who's one of the big investors in my area and I see him. Joe Brown, Joe Brown, Joe Brown.
Do you think Joe Brown is living in all those homes? Of course not. He's an investor. So now I've got two people that I found
that I can contact and say, Hey Joe, I see you've got property on fourth Street downtown.
I've got one for 10,000, would you be interested? (···0.7s) And I sold those two properties for 3000 to Joe Brown for 7,000 each.
(···0.7s) And (···0.8s) I, all I had to do was make the phone calls, you know, go check it out. Say, oh, this thing needs to be
condemned. Do the contract, look on my property appraiser map, make the phone call, send Joe the paperwork. Go get my
check. So I didn't, I didn't wanna blast that out to like all of my investors cuz it was, frankly, I was embarrassed.
It was like, this thing should be torn down. They're gonna go, what are you doing? But I thought somebody might want it. And
so that's a little trick. You can go to your property appraiser and see who has property in that area. Maybe they want another
one. (···3.0s) So now you're gonna have all these, um, investors that you've gathered doing your property profile sheets, your Alisters,
give them first, uh, we call that first write a refusal, then go to your, from your aas, go to your A-listers before you blast
it out to everybody, you blast it out to everybody.
You're gonna get everybody (···0.9s) asking, have you ever sold anything on marketplace? You put a couch for a hundred bucks
and that night I've got a hundred people that say I'm interested, I'm interested, I'm interested, I'm interested. Oh, (···0.7s) and
then you answer every single one of them back, yes, still available, yes, still available. Yes. Have you done that?
And then you never hear from 'em again. So if you blast it out like that, it's just gonna give you a lot of work. You don't know
those people. So the blasting to a large group of like the thousand is kind of like the last thing you do when you, when you
haven't got your a-listers that are interested. (···1.2s) You can also go to your power team members, go to, uh, the realtors you
have on your team and tell 'em you have a deal. They work, they work with other investors. So they might bring you somebody
and then I give them about the same amount that they would get as commission.
So, or or half, it depends on how much or maybe just half of my assignment fee. So it depends on how much meat is on the
bone, how much of a assignment fee I, I'm getting. (···1.7s) Um, we talked about doing the Dropbox or the Google Docs for
pictures. You can put it in a doc folder that way and send it to those people. Send it to your attorney. Send it to your
accountant. The people on your power team, even the, uh, contractors because they work with other investors, I send it out to
them and say, Hey, do you have a investor that might want this?
And they want the work. So they go to their investors and say, here's another one boss, you wanna buy this? (···0.8s) And I give
them a referral fee as well. So they are interested to help me. (···1.5s) So then you can go to those rhe meetings looking for
people to find you a buyer (···0.7s) or, or to joint venture with you finding you a buyer. Or maybe they want it, there's an
opportunity at the R meetings. Even if, um, they don't have a (···0.8s) standup and share, (···0.8s) I will be either right before the
meeting starts, they always say, is anyone new?
Well, I'm not new, but I know they don't say, does anyone have a deal? Does anyone have anything before we get started? That
all they do is they say, is anyone new? (···0.6s) And then people stand up and they say, welcome. Who are you? And then we
move on to the speaker. So I, even though I'm not new, I stand up with my flyer and say, oh hey, I'm Cheryl, I just want to
people to know I have a three, two and Ocala to wholesale sign.
See me at the end, I'll have the flyer thank you and sit my little self back down. So you just gotta be, um, proactive, not be shy.
You gotta get out there, you gotta do that. So it's your meetings. (···1.2s) You can use your own website. You can use your
newspaper, your Craigslist, we said the social media stuff. I think we've talked about that a lot posted on your own blog.
Um, and all you need to say is, you know, handyman special two 17 or best offer, that's what OBO is or best offer Cash, just
short and sweet guys. (···0.6s) And you don't even need a picture of the property. People will reach out and that's when you
give them more details. Um, have flyers with you at the meeting. Always have your card. Um, hang at, hang out at the end of
the meeting and just have your flyer and your card and just hand them out and talk to people. And you'll see that if you have a
good deal, the buyers will come.
(···0.6s) It's not like, um, if if the buyers aren't interested, that's gonna tell you that you really don't have as good a deal, right
Shelly, as you think you do. That's happened to me a lot. Why doesn't anyone want this? Remember we told you those like nine
properties or more to avoid? That's how I learned that. It was like, oh, (···0.6s) they ha they saw that it was like power lines
there and everyone was like, no thanks, no, you know, and I learned, oh, this is what they don't want.
Um, look for the opportunity for you to present in a meeting. Um, you could ask the president of your or secretary or somebody
at these meetings, Hey, you know, I, I'm a wholesaler, I have deals. And do you think we could, I could. Um, if you ask them to
have that little minute session where people get to stand up and say if they have a deal, I'm sure they would do it. Some
meetings do it and some don't.
So all you have to do is ask and I think they would, um, let you do that. Um, you can also put up signs all over the place. You can
do funnel signs where you've got 'em in your yard, like the garage ill mentality. Um, so I put several signs in the yard of the
property that I'm wholesaling if it's vacant. If it's not vacant, I have to ask permission of the, and I still might then get their
permission and go ahead and do it. But you know how when you're driving and you see a state sale yard sale, it's that like we
can't help but look what do they got?
Because you know, it's supposed to be a good price, right? So I put lots of signs in the yard, like, um, uh, super cheap, uh, great
deal handyman special. I put several signs in bright fluorescent (···1.1s) and I get a lot of calls off that (···1.5s) people, remember
we told you that 45 to 50% of the people that are looking to go in a neighborhood will drive first. So the fluorescent colors work
great.
I just, they don't have to be done professionally. I just use cardboard. Or you can buy those, uh, corrugated kind plasticy for the
rain and use a sharpie and just hand write. (···1.6s) We talked about passing out flyers. I actually go walk in a neighborhood and
talk to the neighbors, um, up and down the street when I have a property to sell. Because very often those people, um, say
because they live there, they have friends and family that wanna move close to them and they'll be interested, even though it's
a fix and flip kind of thing, they might wanna do the work themselves and you can get a higher price with those kind of folks.
(···0.9s) So once you have it under contract, we talked about doing your due diligence, you're checking your title, you're finding
out if there's taxes or liens or HOA liens or anything. (···0.6s) And code violations, even the utility company can have, um, like
outstanding bills or I don't know if they call it a lien, but it'll be like a past bill that has to be paid before they'll let utilities be
turned back on.
And it can be very mu high. It can be a thousand, $2,000 that somebody else has rung up as tenants. And now that you've taken
that property, um, or your your buyer, your end buyer's gonna get it. They need to know there's a couple thousand dollars
electric bill that has to be paid because if they get surprised by that, they're not gonna like it. So do your homework. Find out
everything about the property. Your title company will help you with doing these checks. Um, when you find out that there's a
$2,000 (···0.6s) electric bill from the tenants that were there, then the seller is a tired landlord.
Guess what? That's your opportunity to come back and say, I can't pay you a hundred. I'm gonna have to pay you 98 because
there's a $2,000 (···0.6s) electric bill has to be paid. So that's all you do there. You just renegotiate it. Let me just pause for a
moment. We're gonna come right back on the next tape and talk about (···0.6s) more specifically working with your end buyers.
(···0.8s) I'll see you in just a minute. (···11.5s)
(···14.4s) Welcome back. (···0.6s) We're uh, now going to be moving into chapter eight, (···0.7s) which is all about locking up the
deal. How do we, you know, what is the paperwork that you need to know about to get the deal? And we're gonna give you a
couple of other scenarios that we've went through, um, with different kinds of things.
So (···0.9s) when we're talking about, uh, assignments, (···0.6s) we're actually are multiple different ways of doing wholesale
deals. So we have assignment (···0.8s) double close or some places called simultaneous close joint venture wholesaling (···0.6s)
and whole telling. (···0.8s) And so we're gonna talk predominantly most of the time about assignment and double close because
those are the ones that we're going to do. Um, I typically do almost all of my wholesale deals as assignments.
I don't do very many double closes because it's a little more difficult where I live to do double closes. Um, and so we'll explain a
little bit about that as we go along. So I typically do assignments. (···0.6s) We're gonna talk, start out by talking about, you
know, some core things about writing offers when you first start out. So (···0.7s) we talked in the previous chapters, showed
you an example, uh, in chapter seven that Cheryl had from a real estate deal that she'd done in Florida and she used the real
estate contract.
So certainly you can go online, Google, whatever state you have, and find the real estate board contract for your state. Usually
you download it as usually a PDF fillable type contract that you can get, um, that you can use as you're going along. Or you can
go to your attorney and get a smaller version, a simpler form to use for my wholesale deals, which is what I like to do.
(···0.7s) And, uh, we're gonna give you an example and I know Cheryl likes to do that as well cuz we like to keep it as simple as
possible. When we're doing wholesale, we don't tend to put a whole lot of clauses in there. We don't wanna confuse the issue.
We want the, the owners to feel really comfortable in dealing with us. And if we put too much stuff in the contract, then they
go, oh man, I really need to get a lawyer to take a look at this stuff now because I'm really not sure what all this stuff is we're
adding.
So we don't wanna confuse it. Uh, the matter, we just wanna be simple. So again, your new last name and or signs. Some areas
you might use and, or nominees or, and or delegates. (···0.8s) Depends on your area. Check around with the real estate people
that you know and the area where you're gonna be doing it. (···0.6s) Or you can put an assignment clause. I think I mentioned in
one of the previous chapters where I live. Um, the real estate board does not like and or signs behind the name. So we don't
put it on, I put in an assignment clause.
They don't have any problem with the assignment clause for whatever reason they don't like and or signs or, and or nominees. I
don't know. But you know, where Cheryl lives, it's perfectly fine to do it. So where you need to check and see where you are.
Cause we don't know where all of you folks are located. I (···0.7s) tried to get in with a minimal down payment and we talked
about the escrow, uh, in the last chapter. Uh, taking your non-refundable or refundable deposit and putting in escrow with the
title company or attorney.
Uh, sometimes I just don't give him anything legally. Um, my lawyer has said that as long as it's written down on a contract and
both parties have signed an agreement, you technically don't need to have money. But there is kind of this (···0.6s) feeling out
in the marketplace that as long as a dollar changes hands, (···0.6s) then it makes it a legal binding contract because now there's
money in the deal and there's equitable interest even with just a dollar.
So I typically try to keep my, uh, down payment if the seller asks me for one under a thousand dollars. (···0.5s) If I'm going to
give, uh, if I'm going to give them a deposit, I typically put it into escrow. However, if it's like a dollar or $2, I might just give it to
the homeowner and I'm okay with walking away from a couple of bucks if I need to.
Um, most people don't think about it. If you're dealing with someone who's dealing with a realtor or buying off of m l s, they're
gonna want it. And in most locations you're probably gonna have to put, you know, maybe a minimum of a thousand dollars or
more. A lot of, uh, jurisdictions now require $5,000 down (···0.5s) or even more than that, up to 10, maybe 20% depending on
where you are and depending on what's going on in the market. (···0.6s) So again, there's all these things.
I hope you're, you have a to-do list on the side and, and mark all these things down that we're giving you as tips for you to go
and take a look at. (···0.9s) We've provided you with a couple of samples of assignment clauses When you're talking to your
attorney. (···1.0s) You wanna find an attorney that does real estate law. In fact, we would recommend that when you're talking
finding an attorney, you look online, Google Attorneys in your area and you wanna look for attorneys that do commercial real
estate.
Chances are if they do commercial real estate, they'll do residential. And because they do commercial, commercial side of the
business is much more creative. They'll do a lot of different things. So those attorneys are gonna know what an assignment is or
double close, uh, seller financing, they'll be very familiar with that cuz that's standard business in the, um, commercial real
estate. But when you're dealing with residential, if you got like a reax and it's a mom and pop shop that pretty much deals with
just, you know, families that are moving every five to seven years.
(···0.6s) They may not deal with a lot of investors. They may not be familiar with this and they may think that it's illegal, but it's
not illegal. It's perfect legal, legal to do it. It's just they don't, they're not that familiar with it. Or if they do like family law and
they do the odd real estate deal on the side, they're not that familiar with it. You want a lawyer that understands real estate
and is familiar with it. (···0.5s) So you can ask them for as again, sample contracts.
You can ask 'em for a sample assignment, contract assignment, clause, verbiage, what they would prefer to have you use in
their area, whatever happens to be. And most of them have those tools that they can provide to you. So you're gonna have
some other, uh, clauses as well. Uh, this offer is subject to the approval of the buyer's partner and attorney. (···0.7s) And a lot of
people say, oh, I don't bother with that, but I wanna make sure that you put that on there because just recently I was working
with one of my mentor clients.
(···0.9s) He was going through buying a little five unit apartment building (···0.6s) and the owners had moved overseas, they
were out of the country, (···0.5s) they'd, you know, agreed to an offer he had gone through, done his inspection, got an
appraisal done, had financing lined up (···0.7s) two weeks before closing, his financier backed out his, the, the lender. And so we
had to go back to (···0.6s) the seller's, uh, uh, realtor and say, Hey, can we have an extension cuz our mortgage broker thinks it's
gonna take another couple weeks before being closed.
And so they came back and said, no, they didn't wanna do that. They were upset that this whole deal had like fallen apart
(···0.7s) and so they were gonna keep (···0.7s) the, uh, deposit that had been made. (···0.5s) And so we came back and said, no,
we had subject to partners approval. And by having the subject to partners approval, if something did not work out, (···0.6s)
then we had to, um, we could use that as a way to get out of the deal and get the deposit back if we had enough financing
clause, which he had originally in the deal.
The financing said that, you know, he had approval so he removed that condition. So now that that did not allow him to back
outta the deal and get his money back, but because we had this one on there, we were able to get the money back. So you
wanna make sure you have that if you need to.
If you're buying the property, you're gonna get financing, you wanna have that on there. You wanna have inspection clause.
Those are kind of the standard ones that are on there. You might also have an insurance clause or whatever depending on this,
the situation and the type of property you're buying. (···0.9s) So make sure you include that. You wanna do everything you can
to protect yourself. Uh, if as well, if the seller has (···0.5s) understands that you're going to be assigning this property cuz he's
seen the assignment contract or the clause, (···0.8s) then they may say, oh, it's perfectly fine for you to do that.
So I will then put a clause in the contract that says the seller agrees to sign a consent to the assignment. (···0.6s) And that again,
varies from one area to the other. Some jurisdictions require that consent because of the things that have happened, not
always on the state basis, but that could just be in a certain city (···0.6s) that, uh, you know, all of a sudden there have been
some, some transactions went through that the real estate board didn't like and they wanted to make sure that this assignment
was cons, was consented to by the seller.
(···0.7s) So, you know, stuff happens in different areas by other people that, you know, end up impacting the way we wanna do
business. (···0.6s) Another thing too, if I'm buying a property at a really deep discount from the seller because it needs a lot of
work, (···0.7s) I will put this clause on saying the buyers are real estate investors who buy and sell real estate for a profit (···0.5s)
and acknowledge by the seller.
And I will get the seller to initial beside there. So if I go buy this property for a hundred thousand, put a hundred thousand into
it and sell it for 400 and make a $200,000 (···0.7s) profit, I don't want the seller or their family members, maybe it's a state
coming back and saying, oh, you took advantage of us, you got this property for way too cheap. We want half of that profit.
Well, no, you right up front, I told you I'm a real estate investor, this is what I do for, for a living.
And so because I have that clause, I have that to protect me so that people can't come back to me at that point and try to, you
know, take over part of the deal. All right, so if you're looking to wholesale a rental property, um, at, as we already said a couple
of different times of the course, the most common real estate, uh, wholesale deal is a residential fix and flip property. There's
all kinds of buyers out there, all the the time looking for those fix and flips.
Now if the market goes down and the market is slowly, the, the host values are going down (···0.5s) and it's not a great time,
then our investors are hesitant to buy properties to fix and flip because they're not sure you know where the prices are gonna
be. Well then I usually switch my gears and look for rental properties because what has happened quite often is when the
property values go down, like right now we're dealing with a situation where interest rates are high and rentals have gone, rent
has gone up.
Now rentals make a lot more sense. So there's a lot more investors now have a switch from a fix and flip a mentality to I wanna
buy properties to hold and rent. And so now if I'm gonna do that, I'm gonna make sure that I have a couple clauses in there,
protect me. First of all, it may be subject to the removal of the existing tenants for vacant possession by the completion date.
(···0.5s) So this really applies in those jurisdictions where you have a landlord tenancy act that is more in tune with the tenant
than the investor, the owners.
And it might be to your advantage to take the existing tenants, move them out so that I can then renovate the property,
increase the rent, and get a tenant in there that I know and have verified and, and uh, qualified for the rent. So that's one
option. If you agree to assume the existing tenants, then as well, you need to have a clause that says, yes, we agree to do that.
And quite often we include a, a schedule B or an addendum that includes a rent roll which says, okay, I'm buying say a 10 unit
apartment building. This is the units 1, 2, 3, 4 to 10. Here's the income I might get. Then as well a performance statement. A
performance statement is a statement that says income and expenses for the property. And that's more prevalent with multiunit,
larger buildings, not necessarily with a single family home.
Uh, so it depends, it depends on the area. (···0.7s) So we would include all of that information. So this is to be provided by the
seller and attached here to which the seller warrants are the only tendencies affecting the property and to be true and
accurate. So we want this clause in here to sign off by the seller if they provide us with a rent rule, income and expenses is
appropriate and that they agree that this is the actual tenancy and that the income expenses for that property.
So if they, if we go take possession, we find out something totally different, this could be a clause to help us get out of the deal
because all of a sudden you find out the rents are, you know, $200 instead of $500 as (···0.8s) you go forward. (···1.4s)
Additional, uh, property clause would be the seller will provide the buyer with a signed copy of all the rent rolls and include the,
and the name and telephone number of each tenant, the amount of the monthly rent that is paid and what is included.
If they pay the heat and lights, whatever that happens to be (···0.5s) the term of the lease and when the lease began and how
much deposit was taken. This offer will be contingent upon the buyer approving the rent roll. (···0.5s) So (···0.5s) again, I might
have been giving some numbers (···0.6s) by a representative of the seller or the seller himself. (···0.5s) I actually get the detailed
rent roll information, find out the numbers don't jive.
And if I'm not getting clear, you know, answers and direction regarding that, I might just really not feel comfortable. (···0.5s)
And if I, if I don't feel comfortable, I always say trust your gut. If it just doesn't sit right with you because of, you know,
whatever's been said or done by the seller, (···0.7s) walk away. There's plenty of deals out there. It's abundant universe and
there's plenty for all of us. So if you don't get this deal, (···0.8s) the next one in the door might be the one. (···0.9s) Again, an
inspection clause is pretty common (···0.6s) and a financing clause.
Here's some sample ideas. Most of the real estate board, uh, contracts that you're gonna have are gonna have standard
inspection and financing clauses in them. If you're going to get a template of a smaller contract from an attorney, they will have
those clauses in there usually. So it'd be very rare that a lawyer would dip a contract, not have those things covered in there.
And it may or may not be applicable depending on your situation. (···0.7s) You might be a cash buyer, you don't need to go buy,
you know, prop, uh, get financing.
(···1.2s) And that's, we typically try to, you know, close cash (···0.8s) if the property is vacant, (···0.5s) I would like to get the right
to show from the owner. (···0.7s) So the buyer reserves the right to show the property prior to closing for the purpose of either
renting or reselling. And the seller agrees to permit access to the buyer at any reasonable hour within 24 hours notice from the
time acceptance of this offer until the closing date.
So it allows me to get in and show the property. Um, if it is vacant but it's listed with a realtor, this likely would be very difficult
because Cheryl, for example, is a realtor is licensed, she has a fiduciary responsibility to protect that owner that she has listed. If
he, all of a sudden he or she gives me a key and I'm coming and going, you know, at my leisure she has no idea what's going on,
that's put her in a real bad position of liability.
So most realtors are not gonna agree to that. And so it's much more difficult to get the keys when it is a vacant house is listed. If
it's vacant, not listed much easier. I (···0.5s) also am gonna ask if I can receive keys to the property upon acceptance of the
offer. Cause what I'll do then is I'll go down to Home Depot or Lowe's and I buy myself a lockbox, stick it on the house and stick
the key in it. And that way my contractors or potential buyers can come and go at their leisure and I don't have to be there all
the time running across the city all the time to show this house.
(···1.2s) So, but I also do need to make sure that property is empty because if there's any belongings of the sellers in there, I'm
now liable for anything that happens to that property. If someone comes and steals everything cuz they got access to the key,
um, you know, takes the appliances or whatever's in there, then I might have to go and pay to have them re uh, replaced. So be
cognizant to that too.
Can I add a story in here? Sure. Um, I thought I was slick that I had permission to show the property. It was vacant. I put a
lockbox on the front door and I talked to a couple in different investors and these were folks that I hadn't worked with that I
didn't know real well, but the house was vacant and they were never gonna find my sellers. I had a very difficult time finding
them. Only I knew who they were and their phone number. So I sent 'em to the home to go look at it and lo and behold the
seller comes back to me and says, we've, we wanna take a better offer than yours.
And it was significantly better. (···0.6s) And you know, I'm under contract with him, what am I gonna do? Try to go through a
whole lawsuit. It's too much time and hassle. And so typically you're not gonna do all that. And guess who the offer was from
(···0.5s) that investor that I sent out there. So instead of getting an assignment fee, he bought it from the seller. Well how did
he do that? (···0.5s) The neighbors were next door and they came over and were talking to the guy that was looking at the
house and guess who the neighbors were?
Brother and sister-in-law (···0.5s) that live next door. So that I learned, I never just let people go to the house. I always wanna
be in control and be over there. Had I gone and not been lazy and showed that house to that investor, I would've controlled
that situation and it wouldn't have happened. Right, Exactly. You never know, right? You just never know. That could have been
a (···0.6s) contractor that you're a buyer that you've done tons of deals with, but at the heart of everything, they're, everybody's
a shark and everyone wants to get the best price they possibly can.
(···0.7s) So, uh, needless to say, you know, are you gonna do business with that person again? That's a decision that has to be
made, right? No, cuz they tried to mess you up. (···0.8s) So when I'm selling the property to, (···1.2s) and I Cheryl mentioned this
in, I believe the last chapter I'm selling this property, uh, as is where is and how is so as it sits, what the location is, uh, whatever
the condition of the house, that's what it is.
So buyer beware (···0.6s) and the cash buyers that come in, they're looking for those properties that are distressed. This doesn't
really, you know, scare them off. If you're trying to wholesale this to a homeowner, they might be a little more leery about that.
It depends. But most, you know, serious investors, (···0.5s) they know what this is, what the deal is. (···0.6s) So as we talked
about earlier, with closing dates, um, because you're brand new, just get starting out and you don't have a big database
typically, uh, buyers we recommend that you would put probably like 30 days minimum on there, maybe even up to 60 days
depending on the market.
So it gives you some time to be marketing that property. And when I put those dates on there too, if I have any terms and
conditions that are on that, uh, deal, I put all of the terms and conditions to the same date. So they're gonna, the term or the
conditions are gonna be removed, you know, 30 to 60 days down the road as well.
Like if I had to get financing or inspection clause or et cetera. Um, so I'm gonna leave them a long time. As you get more
sophisticated and you have more people in your database and you know how quickly your buyers can close, you can go down to
like a week or two weeks, whatever happens to be. If I mind you, if I did a one week and I told my lawyer about it, he'd have a
heart attack (···1.0s) cuz they like to have 30 days when they can.
But us investors don't always give him 30 days to do that (···0.6s) if you're dealing with commercial properties. So that'd be five
units an up, depending on how big they are, (···0.6s) it does take a lot longer to get qualified for financing to go through the
inspections, do different things that need to be done. So you wanna give yourself a little more time. Typically they're like a
three to four month close in most jurisdictions. So give yourself some time to do that. And if you're dealing with raw land, like
attractive land outside the city, that can be turned in a new subdivision of some kind, you definitely wanna give yourself a year.
As I mentioned in my little scenario about the, the deal that I was trying to wholesale on a piece of land, you know, four months
was not enough for us to get the right buyer. That's, that's a very unique buyer. It's a very, uh, niche part of the market when
you're doing that. (···0.9s) If I'm going to agree to give my seller a larger deposit more than a thousand dollars, I absolutely
never give that money to them directly.
I put that in escrow with my attorney or the title company, whichever happens to be. So I'm not gonna give them cash because
I've give 'em cash and you're never gonna get it again. So I had uh, was teaching this wholesale class one time and one of the
students came up and they said to me, so you mentioned about the cash deposits. And he explained that his girlfriend had
given (···1.2s) a $30,000 deposit to a homeowner and give, wrote them a check cash and they'd cashed the check and taken the
money.
(···0.7s) Then she went through the deal and found out there was a problem with the property when she did the inspection that
was gonna cost a lot of money to resolve and she got scared and wanted to back out of the deal. Well they did not give her the
money back cuz they were in foreclosure and they were having all these financial problems with their business. So they didn't,
they had spent the money as soon as she gave it to 'em. Well then she found out there was another person that had also did an
offer with them prior to her and had given them $35,000.
So they'd gotten $65,000 cash (···0.7s) and had no intention of paying it back. So now she was forced with the other woman to
go ahead and make a, uh, lawsuit, uh, to sue them to try to get the money. (···0.6s) It was just crazy. So you never know (···1.2s)
when you're going through the contract, you, you need to figure out that, you know, do you have the right person who has the
right to sign this, this contract? So I wanna find out you (···0.6s) who is on title (···0.6s) and I wanna check at the same time part
of my due diligence, check for liens to see if there's anything, you know, builder's, liens, et cetera on the property.
Um, I wanna find out who the actual owners are. (···0.6s) Are they the people that you're talking to? If it's not, you know, do
they have a power of attorney or some kind of rights of this property that you're not aware of? They need to proof that up. If
they're executor of a state, say for example if someone has passed away, I need to see their executor, um, documents that say
they have the right, if they have power attorney, I wanna see their power of attorney.
The people that I'm buying the house from need to be of legal age. Maybe I'm, you know, 17 and a half years old and my
parents passed away and I now am the (···0.5s) legal owner of the house. Or I'm going to be, well technically until I turn 18, I
can't be the legal owner, so I have to have a guardian, whoever that was appointed by the parents come in and help to do this.
Now it could be a lawyer, could be a family member, whoever it is, but again, I need to see the guardianship papers to say that
they are the actual person. (···0.6s) I also need to make sure that the people are of sound, (···0.5s) mind and body when I'm
doing this. So there have been times that I've bought houses from people that have been bequeathed the house from their
family (···0.6s) and they, they have drug and substance abuse issues. And so then I have to make sure that they're sound (···0.6s)
mind and body the day that I'm getting to sign the contract and that they've agreed.
I don't want people coming back later in the family to say that she took advantage of this person in a situation that they're in.
And so I will make them come with me to a notary public or attorney's office and have them sign in front of a third party
(···0.7s) to, and how that third party witnessed their signature and that they were in fact lucid on that day when they made that
decision. (···0.6s) And so you wanna make sure that that is also when I'm dealing with seniors, (···0.6s) maybe there's a situation
where the husband has passed away and the wife is there and she's been living the house, you know, for 40 years.
It's been a long time since they did any legal transactions and she's not that familiar with the process. (···0.5s) Maybe the
children don't live anywhere nearby. (···0.6s) I wanna make sure that she has good representation. So I happen to have two or
three lawyers in my, uh, power team. I will make sure that one of the lawyers is the one that deals with her directly.
(···0.6s) And so that she gets some independent advice on the offer because again, I don't want someone to come back and say
that you've stole, you know, my mother's house, uh, for some reason. And I've had situations where, um, there was a
misunderstanding. I had a senior, a neighbor of mine just witnessed a signature on a contract and he thought, (···0.5s) you
know, he went and told the son that I had got him to sign a contract to buy his house. (···0.8s) I was selling my house next door,
but you know, caused a lot of anxious nights for the, the family members (···0.7s) and they were all very upset with me.
So we just like ripped up the contract and started from scratch. I just didn't wanna get into that situation. He was a great
(···0.5s) neighbor and I didn't want to, um, you know, make them feel that they were threatened or intimidated by me or that I
was trying to, you know, take advantage of them Anyway. (···0.7s) Everybody needs to understand that when they signed the
contract, they now have an intention that they're gonna exchange that property for a value of some kind, some money or
whatever we're gonna do with a transaction.
They intend to be bound by that contract. Everybody needs to understand their role in that. (···1.4s) So this is when you're
going to um, you know, write up the contracts. This is something that you should, you know, work with, uh, whoever the seller
is to make sure that you got the right party. (···0.6s) And I have done marketing (···0.6s) put up signs on houses and had, you
know, one of the family members phone (···0.5s) and it turns out later on that they were, you know, a member of the family but
they had been excommunicated from the family and were not entitled to anything from the estate and they thought they could
get one up on their brothers and sisters and come to me directly and deal with it.
Again, they were not the executors so I couldn't legally deal with them. (···0.9s) So we're gonna stop at this particular point and
then we're, the next section we're coming into is gonna be going through assignment and double close and we're gonna give
you a lot more information and a few examples regarding that.

(···1.0s) See you soon. (···11.7s)
(···14.6s) All right, so Cheryl went through a great example of (···0.8s) probably one of the most common types of wholesale
deals you're gonna do. I would say majority of the buyers that are out there are looking for single-family homes (···0.6s) and fix
and flip. And it depends on what's going on in the economy. When the economy gets really, um, low and you've got into a bit of
a recession, sometimes a little bit harder to get the prices to work on a fix and flip, but you can always, there's always people
out there looking for deals.
You might then switch your strategy and start looking for rental properties. And in my case, I do a lot of work with lease
options. Now some of you may be interested in doing lease options and or rent to owns, same thing. And so that's kind of one
the specialties I have. I spend a lot of time helping people that have challenges with financing.
Either they're in the process of going through foreclosure, having financial troubles, or they went to get financing and they can't
qualify because they've had a bankruptcy or something going on in their past life that is holding them back now. So then I
provide this as another alternative. (···0.7s) So I work with a group of investors that come in and help me as joint venture
partners to buy these deals. So I will typically go in find the tenant buyer. So I do what we call the tenant first strategy.
If you haven't taken the lease option class yet, that's what we mean. I find the tenant first. Then we find a property to suit the
tenant. Or you can do the property first where you find the property and then now you need to find a tenant. The only
challenge with that is that you got a round hole and a square peg and you're trying to cram and jam that in there. I find it's so
much easier to do the tenant first strategy. So then I have, uh, I don't get the financing or put down the money myself. I have
joint venture partners that come in that have access to credit, so O P C, other people's credit and I ha and they have the money
for the down payment, opm, other people's money, they come in, they help me do these deals.
But I also have a group of investors that are always looking for deals because they have a bunch of joint venture partners as
well that are always trying to, to find deals to, you know, fill for them. And so if I have a deal that comes in and I don't have a
joint venture partner lined up right away, then I may wholesale this deal.
And so then I'm gonna go in and I'm going to take a look at the situation. I (···0.6s) present the package to them as two different
options. Now it depends on how long I've worked with them. I have a couple of buyers that I've worked for for a long time.
They never wanna joint venture with me. They just wanna buy a deal and move on. But I have some people that come forward
and are like, yeah, yeah, I wanna run that lease option. And then when I start going through the lease option process, they go,
oh, (···0.5s) maybe not, you know, maybe joint venture looks a more attractive to them.
So I always present the package with both options because they might think they're gonna buy it and then eventually end up
joint venturing with me and it bonus works out well for me. (···0.6s) So typically the wholesale fee in my area (···0.6s) is around
$5,000. Most people are not willing to pay me more than 5,000 cuz that five thousand's coming out the profit out of the deal.
(···0.6s) So even if I took (···0.6s) $20,000 down out of the deal, I keep um, five and the other 15 goes to the, the investor that's
gonna be buying the steal from me.
What they do is they take that extra 15,000 and they use that as part of the down payment to buy the house. So the money
goes back in to the property, uh, that the investors buy. And it's a nice attraction to have a giant venture partner cuz they don't
have to put out as much money. Say they need a 60,000 for a down payment, 15 comes from the actual tenant buyer and they
only have to put up the rest of the 45 that comes along with that.
(···1.1s) So that's how we typically work it. Sometimes I can get a little bit more depending on the deal and how much money I
get. If I get, you know, 50,000 or something down payment, they might be willing to pay me a little bit more. But let's use 5,000
as kind of the example. So I have a scenario here where we have a joint venture partnership potential or wholesale deal.
(···0.5s) I take a look at the, when I do up the numbers for the wholesale deal, I typically look at three years.
Sometimes I'll put down two. I don't like to do joint uh, lease options for only one year because by the time my investor puts all
the money in, gets the financing quite often to get a one year, you know, short term like arm on the mortgage, it costs some
more money, the interest rate's a lot higher. And so I like to do three years. I can stretch out a little bit longer, typically make a
little more profit for my investors as I go through.
So I'm gonna show you how I put the package together in this particular scenario. So I went through (···0.7s) and I've been
working with this homeowners and I put together a package for the investors as I'm going along. So this particular homeowner
was having some financial distress. Uh, they had gotten into some financial problems. They both make good income, but they
had been not very good at paying off of their credit cards on time and it impacted their credit card, their credit, but they had
good income.
(···0.9s) And so we went ahead and we decided this would work for them. So I put together this and I mentioned I have a
disclosure as well on the bottom of all of my contracts. (···0.7s) So I can see what is, what's the situation is right up front.
(···0.7s) Even if they're buying this deal from me. I tell them right up front, you know, know when you get into this lease option
(···0.6s) with the intention to keep the tenants in there for three years, at the end of three years, the market may have changed,
the property may have gone down in value, (···0.6s) the tenants may have lost their job because of the economy.
You don't know what's gonna happen. We're getting in today based on what we know today. So we can't always guarantee
what it's gonna be in the future. And in fact in the future they can make more money. I mean, I've had properties where I've got
tenants that have come in, I've got them into the property. The market went crazy overnight (···0.7s) and the tenants at the end
of the term couldn't qualify cuz they had, you know, separated.
They were moved to a different town, whatever happened. So I ended up keeping the property and reselling it and making like
an extra $80,000 on the deal, which was totally unplanned, but it was a bonus to me and my joint venture partners, they were
like really happy and they're like, can we find a few more of those? (···0.5s) I can't always guarantee that those are gonna be the
kinds of returns that you're gonna get. So I explain to them in this package, especially if they're an experienced investor, they
understand.
But if there's somebody that is not that experienced, they would like to do a rent and they wanna do it themself. I explained a
little bit about how, you know, we find that the tenant buyer, we, we don't call them a buyer because first and foremost they're
a tenant. We have two contracts. One is a rental agreement, the other one is the option to purchase agreement. And any
money they give us upfront is not considered down.
Payment (···0.6s) is considered an option credit (···0.7s) and that option credit is only used if they fulfill the option contract
later. That means they have to do everything as per the rental contract, pay the rent on time, do everything they, they need to
do, keep the property in good condition, uh, you know, not burn it down or something in the meantime. And so they need to,
you know, fulfill everything. If everything's worked out really well at the end we will then move into the option contract and
then the option money will become part of their down payment to purchase a house.
(···0.5s) I don't wanna call it a deposit either an on my contracts. And I do that strategically on purpose cuz I don't wanna give
them equitable interest in the property because it makes it much more difficult if I have to keep them out because they haven't
paid the rent. And so I wanna make sure that they're tenant first, that they, you know, had their deposit maybe on the property
for the, um, a tenancy agreement, whatever it is in your state. But really they are a tenant.
They're gonna rent for the next three years at the very end of their three year rental contract, then they can buy the property.
(···1.4s) I also have a team that works for those tenants to make sure they qualify for the program. So I spend quite a bit of time
upfront making sure that the tenants are the right people, that they have the ability to get financing that they, you know, can
have good standing jobs. And I gave them some criteria as to what to do and what not to do when it comes time to get the
financing at the end.
(···0.5s) Typically they're gonna be three years usually. Sometimes I'll do two, I prefer three. (···0.5s) So once we qualified, then
what I do as part of my service to the investor is quite often the investors that are buying these are from out of town. (···0.6s) I
will then help facilitate the process with the rent own, with a tenant buyer. But I'm not gonna be the buyer if I if they're just
gonna buy it from me as a wholesale deal.
So I'm gonna help them, you know, work with a realtor to get, um, you know, the right properties that the needs that fits the
financial criteria of the tenant buyer that they can afford to buy this house later on. And I'm gonna get everything, you know,
for the, uh, investor set up. The investor though takes over as the actual landlord. (···0.5s) They are going to (···0.6s) describe
where they want the tenants to send the rent, how they want that handled.
There's many different ways to do that. So I will do it, help them with the work to a certain point. They've gotta be engaged in
that time. And then I hand off the tenant to them, I have my $5,000, I move on, go find the next deal, do it all over again.
(···0.7s) If I decide to stay in as a joint venture partner, then I work with the tenants for the next three years to make sure they
will qualify for the house. (···0.6s) So that's again, part of my reason why I'm getting part of the deal. And when I do a joint
venture, I do a 50 50 even though I'm not putting any money in, I have no credit.
I'm the one that found the deal and I'm gonna manage it. So I'm the managing partner in that transaction and because of that,
I'm gonna get 50% of the profit of the deal at the end. So it works out good. (···1.5s) The money that we take from the tenant
buyers is non-refundable option deposit or option consideration is what I should say (···0.5s) from the tenants. So it's just like
we were talking about with escrow, right? It's like earnest money, they're putting that up and if they don't fulfill then they're
not entitled necessarily to get that money back.
It depends on their circumstances. Um, I had a situation very similar to what Cheryl was talking about with the people that had
a daughter who had cancer. I had a similar situation with my Montana buyers. They were there for like a year. At the end of the
year, all of a sudden their, their daughter got sick, they had to move back to another city to help and they had been excellent
tenants.
So we ended up giving them portion of their option money back, which really helped them because they had to move to
another city in a, you know, a totally different location. (···1.3s) So anyway, I also will, the realtor will get paid, uh, the
commission (···0.7s) and I (···0.7s) usually what I do is I take them to my mortgage broker, that tenant a, to get qualified for
financing. And then I encourage the investor to use my same mortgage broker to get their, um, mortgage so that my mortgage
broker gets paid some money for their time and effort as well.
I, (···0.8s) the mortgage broker should be working with that tenant buyer for the next three years. And at the end of three
years, the tenant buyer should be getting the mortgage from the mortgage broker. So ultimately the mortgage broker should
get two mortgages. So they get paid and they see the value of working with me and the realtor gets paid the commission and
they see the value of working with me too because some of my best leads for tenant buyers are from mortgage brokers and
realtors.
So I want them to see this is how good the deal worked. I got paid, Shelly was really good about making sure that I got paid and
I got those deals, they're gonna bring me more deals. Again, it's, this business is all about repeat business. How many people
can I keep, you know, sending me deals into my, my lead generation system. (···1.6s) So I will make sure the (···0.9s) whatever
contracts that the uh, investor wants to use are, you know, dealt with with the tenant buyer.
(···0.6s) So sometimes the investor has their own contracts, they may want to review that process with the tenants. Sometimes
the tenants ask me to be there with them. Sometimes I don't if the, if the investor is relatively new, I provide them a copy of
my, uh, contracts, which is part of my $5,000 fee as well. (···0.6s) So I have make sure that everything is set up, that they have
the first month's rent to be paid, that the deposit comes in.
Quite often the rent goes into a separate depa, um, bank account for the investor with my joint venture partners. I'll go set up a
separate bank account under my corporation (···0.7s) to (···0.6s) put all the money into and then we make the payments for the
taxes, insurance and the mortgage through there. (···0.8s) If they're doing their own thing, that is up to them. If I do joint
venture, I make sure I pay my investors. Um, typically I pay quarterly. I don't necessarily do monthly payments, but it could be.
(···1.0s) So I have a worksheet (···0.8s) to explain this. I'm gonna go into brief detail with you on that. (···1.5s) I provide a little bit
information on the tenants. (···0.8s) So this particular couple, I went give a little bit of an overview of what happened with their
situation, why (···0.6s) they are in the situation they're in, why they need a rent own. (···0.5s) And then I talk to them in terms of
why I think that they're a good, uh, client.
And I review with them the information from the mortgage broker so they understand, you know, that they can qualify at some
point in the future and how long that's gonna take. (···1.7s) So then I go into the property. (···0.7s) Most cases (···0.6s) I, in this
particular case with Cheryl's, she was wholesaling her contract (···0.6s) for the property as a fix and flip, right? In this particular
case, the property may or may not be selected. I am actually wholesaling my paperwork, the contracts for the tenant buyer, the
person, not the property.
Now it's up to the investor. If they're gonna buy this from me as a wholesale property, (···0.5s) I will get my realtor to give them
some, uh, properties that are available in the market that fit the criteria of the homeowner. And then typically, um, I will then,
if the investors from outside of the city, I will then get the, facilitate the process of getting the tenant buyers to go out with the
realtor to look at the properties they pick the top property they wanna go, that they wanna buy.
I will then go on behalf of the investor and review the property. I'll go, you know, do uh, a zoom call with them so they can see
what the property looks like (···0.6s) and that, (···0.8s) excuse me, if they're in agreement to actually buy that property or not.
(···0.5s) And so if I have, you know, comparables on some of the ones that they have, you know, potentially maybe looked at or
we think would be good, I'll give them a list.
And usually I'll put it in a chart like this or I'll include an email from the realtor with the list of potential properties for them to
look at. And there'll usually be some kind of a price range. Now in my market, we tend to go somewhere if we can, you know,
between three 50 and 400,000. I don't like to buy, you know, million dollar properties to do rent own. Those kind of, that's a
totally different buyer profile. And those people typically have the money to get financing.
Down here in the entry level in my market is, you know, under 500,000 the entry level. Those are the people that usually have
Bruce credit. They've had, you know, bankruptcies, they don't have enough money for their down payment cuz they haven't
saved enough money yet. Those are my typical, you know, tenant profile, tenant buyer profile that I wanna go for and the
property value that I want. (···2.1s) So then I lay out (···1.4s) how it works. (···0.8s) If they wanna be a joint venture partner, this
is what they can do.
What's gonna happen is a wholesale deal. This is how it looks. And by the time we get through this whole process and they
understand better if they're relatively new, most of the time they wanna be a joint venture partner with me because they want
me to kind of facilitate to make sure the process goes cuz I've done, you know, lots of different rent tones. (···0.6s) But if they're
just an investor wanting to buy it, um, they don't care about any of this stuff. They just wanna make sure the numbers work for
them and their investor and they're gonna take off and go from there. (···1.7s) So this is a sample of a package.
I then I will, I give a little bit of summary. So I give a fair amount of detail in there about the Renton just in case they're not
familiar with it. (···1.2s) And then I go in and I do (···0.8s) my assignment, sorry, let me do this first. Where am I going? (···1.3s)
So then we have (···0.6s) an overview sheet that I would give the investor (···0.7s) buyer (···0.7s) to let them know about the
potential deal.
(···0.8s) So I go in, (···0.8s) this is approximate value of the property, (···0.7s) current market value (···0.6s) of maybe this is what
the price is that's listed on mls. (···0.8s) And then I'm gonna try to get an accepted offer below. So I'll put in, if an offer has been
made, we'll put that in. Sometimes the tenant buyers make an offer in a property and then they can't qualify and then the
realtor brings them to me and we'll get an extension on the accepted offer and just amend the buyer to the new buyer.
And so we, I may know what the accepted offer is. Quite often I put in what I'm hoping the accepted offer will be (···0.7s) and
this will automatically calculate 80% for the first mortgage. (···0.7s) I plug in the uh, information (···0.5s) as far as the down
payments automatic 20%, this is what we're gonna need in order to do this deal. (···1.1s) And the legal fees. Now legal fees do
verify vary depending on where you're at. Some (···0.7s) states have transfer fees that are over and above the regular legal
costs that the state puts forward and not all of them do.
So he needs to check in your state. So I would say in Florida, what would be your average, kinda like legal cost for closing? 1200,
1500 I was gonna say be, Yeah, anywhere from a thousand to 1500. Yeah, that's kind of where we typically are. If you have um,
a state that requires some additional tax, like some of like, uh, maybe New York or uh, in California, they might have additional
taxes from the state, then it, you know, is probably another 1500 maybe on top that depends on, you know, where it is.
Then whatever the typical cost for appraisal, I always get an appraisal down to the property cuz that's part of your asset
protection of your property. So you know right up front what it is. Now here's the thing. I get the tenant to pay for the
inspection on the property because the tenant is going to be the end buyer eventually at some point in the future.
So they put that out. But I go to the inspection with them (···0.7s) and I listen to whatever's happening in the conversation. I'm,
(···0.7s) you know, more experienced. I'll ask a lot more questions as we're going through the property and I'll get some
feedback from the inspector. Then I review the, I get a copy of the inspection. Uh, usually the inspector sends it to the person
who's paying. I'll get them to send me a copy. I'll review that inspection with the investor so they know exactly what's going on
(···0.8s) and um, and I know what's going on and we have forms that we fill out information regarding the inspection.
Uh, we're not gonna go into all that kind of detail when you take the lease option class. That is all of those contracts, everything
are all provided for you and they go into great detail of how to fill them out. (···0.8s) And so then this would be my cost. I call it
a placement fee. You can call an assignment fee. Whatever you want on here cost me $5,000. The (···0.6s) tenant buyer put
down initially $30,000 on this deal, which is great.
Uh, it depends on your market. Sometimes it's like 10 to 20. I wouldn't take less than 10 in most markets because I did a lot of
rent owns after the crash in 2008, 2009 (···0.8s) in uh, the Phoenix market. And at that time the property values were so low. So
most people were really putting down three to $5,000. And at the end of the term, (···1.1s) you know, if they got a new job and
were moving to another city, um, they just walked away.
They didn't, uh, they didn't, you know, take, they didn't uh, they didn't worry about losing three to $5,000. Not enough skin in
the game, not enough skin in the game. 30,000, pretty hard to walk away from 30,000 in this particular in different situations.
(···1.5s) So then I put in what the fair market rent is that a rent is for right now. (···0.7s) And I figure out, you know, all the
different costs for my pity payment, taxes, insurance, if I have an HOA or condo fee that needs to be paid.
So I figure out what the total profit is per month (···0.6s) on this deal and this is what it would be for the term of the three years
on the contract. (···0.7s) Then we have a future sales price. So with rent to owns, you have multiple streams of income. First of
all, you have that cash upfront, which is money that you get from the tenant buyer to help you pay for the property.
Then as you go along, you have cashflow every month for the full 36 months. Say for example on this deal, (···0.8s) during that
time you're paying down the mortgage or the tenants are paying down the mortgage for you. So now your value, the principle
is increasing and your equity is increasing as a result of the pay down in the mortgage. (···0.5s) Then we also have a market
appreciation. We market up probably anywhere between one to maybe 3% depending on which state you're in and what your
market's like.
Typically I'm around one to 2% every year. So every year it's gonna go up by that percentage. So at the end this is gonna be the
sale price. So I have actually four different income streams on one property. It's, this is such an anomaly in real estate investing.
That's why I love doing lease options. (···0.6s) And so then this is what the mortgage paydown has been. If you notice at the
very beginning we started out with the mortgage of $308 and uh, $308,800 at the end we're ending up with (···0.7s) like 287
and change.
So I got that pay down (···0.6s) on that timeframe. So probably anywhere between five and 10 per $10,000 a year, (···1.3s) I'm
gonna have some cost to close with my lawyer and my title company. (···0.6s) This is my initial investment (···0.6s) my investor
had put in, (···0.8s) this is where I get this number. So they got 30,000, I (···0.7s) had all these costs (···0.8s) and that's what they
had to come out of pocket.
So I wanna make sure that they get credited back right away for their money. (···0.7s) If there was a penalty cuz we got out of
the money, uh, the um, mortgage leave, we'll pay that. (···0.7s) We have to give the credit back to the tenant buyer (···0.6s) and
every month from the rent they were paying and (···1.0s) 21 was the base rent for the 2100 was the base rent for that
neighborhood. Anything they pay me over and above that, (···0.7s) say for example, $500, (···0.7s) they'll get that back as
additional credit towards their purchase.
So that'll help them save up more money for their down payment when they go to get financing at the end. (···0.8s) So this is a
profit from the sale. (···1.0s) This was a profit from the rent and the cash flow. (···0.5s) Those added together with $79,000 in
total. Now this is three years. (···1.0s) We do a 50 50 if it's going to be a (···0.7s) joint venture, um, they would, the investor
would get 39,000 plus their original 54,000 back and I would get 39,000.
Now my return is infinite. (···0.7s) Their return per year was 24%. (···0.6s) So my, most of the cases I get anywhere between 20
to, or sorry, 10 to 25% return per year for my investors in doing these deals. That's why a lot of people wanna do these joint
ventures with me and they'll come back at the end of this deal, they'll go, okay, what's the next one?
Cause they expect me to just have the next one lined up. So a few months in advance I'm working on getting the next one.
(···1.1s) If it is a deal where I'm just wholesaling it, that investor will get this full $79,000 plus their original $54,000 back. So it's
works out to be a sweet deal. So now if they decided that yes, they wanna go ahead, then again I need to do some kind of a
contract and you can do an assignment contract similar to what Cheryl was doing.
But again, I am, (···0.7s) now this is a little bit different sample that I've provided here (···0.7s) and it shows (···0.6s) who (···1.0s)
this is. Um, my co property is diary development. I do not have an offer to purchase because I don't have the property. I have
the tenant buyer. This is the new (···0.5s) buyer that's gonna buy it from me. (···0.7s) Phoenix Properties. (···1.0s) They're
paying, um, they're allowed me to keep the $5,000. So the thing I love about this is when Cheryl was talking about her deal, she
gets her money paid through the title company through escrow mine situation.
I collect that $30,000. I (···1.8s) keep the $5,000 and give them back the 25. So it's bonus I don't have to worry about them not
paying me, skipping out in the deal, trying to go around me or anything. I get my money first. So I love doing these. (···0.6s) And
so, um, I could have the money go (···0.5s) to a title company from the tenant buyer to make the tenant buyer feel better.
Uh, depends on how I wanna do that. Most of the time I just take the cash and transfer it. I give everybody receipts. So again,
there's a paper trail and again, I need to keep all of this documentation in my financial records for the next seven years. And I
send it off to my accountant every year when I do my taxes (···0.6s) because it's not the standard kind of assignment. You could
also do (···1.0s) a consulting fee if you chose to.
So sometimes I put it through as a consulting fee. (···0.8s) Phoenix Properties is great to gimme a consulting fee for the tenants
and I write it up and it's $5,000 again. So I've given you a couple of samples. We've got two different samples of an assignment
contract and a sample of a consulting fee contract, which you do. (···2.8s) All right? So that is wholesaling lease option. You can
wholesale anything as you go along (···0.6s) and um, but this is just, you know, a great thing and because I focus on this, it's
another option for me as I go forward.
So we have just a couple of things that are typical mistakes (···0.7s) that, you know, a lot of new wholesalers get into when they
first start their business. One of them is not making offers. (···0.6s) And we talk about that. When my business partner Carol and
I got started, we had quit our jobs. We needed income, like, you know, right away.
And Cheryl was, when she says when she gets into real estate, she would needed money. Like she needed oxygen because she
had all these bills for her daughter and everything that were going on. So, you know, we were, we were about making offers
right away. Cheryl took a little bit longer to get making offers, which she's talked about. Uh, but that was just because of the
situa the situation. We recommend that you start making offers as soon as Possible. Well I had a lot of fear. Mm-hmm. Um, I
was learning how to do this while I was working as a realtor and I had a very, uh, hard time transitioning from realtor to
investor.
(···0.6s) And I just, (···0.5s) I get, I mean, fear was the number one thing. And um, finally after a year of learning and just not
making offers, once I started and got my first deal, there was no stopping me. Exactly. But Shelly had how many properties in
your first year? 96. 96 properties in her first year.
I hadn't made an offer in my first year. So you could see the, uh, variety of different types of investors. But the thing was that
you made a very good point. We had a lot of fear too. Oh my gosh. The first deal we like overanalyzed it to death upside down
and backwards and we're like sweating it. When we actually got ahold of the realtor to make the offer, we're like sitting in his
office. You know, we'd both bought and sold properties before, but it's different when you're buying it for an investment.
And we made that first offer and we got it. The first couple we didn't get accepted. And you're kinda like, well, and it's like,
wow. (···1.0s) Dodged a bullet there. They said no. Yeah, but it's, when they say yes, it's like, oh my gosh, now what the heck do
I do? Yeah. With it from here. And that's where you kinda have to kick in and get going. But once you get the first one accepted,
it's like almost like this little bit of a, you know, crack cocaine. It's like, I need more. Yeah, you'll get so excited about it.
It's so addicting. And so you wanna get, I not saying that you need to be doing crack cocaine, but anyway, we, uh, it, it's easier.
The, the more you do, the easier it gets. And even if you don't do your first one yourself, work with somebody else and watch
them as they go through the process. Cuz then now you're gonna wanna do that yourself. It's kinda like feel the fear and do it
anyway. (···0.5s) And so sometimes the other, um, challenges that we have is getting a house under contract to purchase it.
Um, any types of ho or getting a property under contract that is not the typical home. Like I buy a one bedroom house with one
bathroom when most of the people in the neighborhood are looking for a three, two and, you know, three bedroom, two bath,
uh, having too high of a purchase price. You know, as you mentioned Shirley, we're talking about how investors send into deals
that make no sense and it's because they just don't have enough experience with making those prices. But that's fine. You're, if
you over, if you put in a higher price, you can always go back to the homeowner and say, you know, uh, we've taken a better
look at the property and we've done some inspection and realize that, uh, the price is too high.
We really need to go a lower price. And as a result of what we found, we think that we're gonna have to have extra expenses.
So we're coming back with another offer. (···0.6s) And so the price is never the price until you actually get to the closing table.
And I've actually changed the price and renegotiated the deal at the closing table and got $10,000 off the price.
So it's really, you know, don't be afraid to go back first time. A little scary, but you never know unless you ask because they
might, (···0.8s) might totally agree with whatever the situation is. Yeah. So, um, also we want to make sure that we're
prescreening pre-screening the sellers properly, trying to deal with unmotivated sellers, take up, take up so much of your time,
and (···0.5s) then possibly you're working with somebody and then you find out they're not actually the person who's legally
authorized to sell the house.
And then the new, the actual owner is like, no, I don't want that deal at all. I've had that happen. My, I had a junior assistant
that was working with me, put an offer in a foreclosure property and I thought, wow, this is like a smoking deal. And the guy
was just, wa wanted to walk away, but he hadn't pulled the title. So I said, well let's pull the title. And we pulled the title and
(···0.7s) there was two people on the title and there was a uncle and a son, and the father passed away and bequeathed the
house to the two, uh, to his brother and to his son.
And the, the brother was not interested in our price at all. Mm-hmm. Not at, it wasn't for it. So, you know, stuff happens. You
need to follow up with people as well. Um, you wanna make sure you're taking good advice from qualified people, not people
that are, you know, not in this business. You know, your family and friends are gonna be all naysayers in a lot of case talk to,
you know, talk to the people at Pips Bath team.
We'll help you make a decision that can help you move forward. Um, not having a buyer's list. So that's one of the things we've
talked about in previous sessions is, you know, marketing buyer's list and finding a joint venture partner. Money, money
partners, those are key. So keep working on that. And or if you don't have a buyer's list, find people who do talk to other
investors, uh, wholesalers. Um, buying with poorly screened buyers, working with, uh, when you get, oh, sorry, working with
poorly screened buyers.
When you get to the end and they realize they don't have cash, they were just kind of stringing you along. They were trying to
get something together and it wouldn't work. They had, and then all of a sudden they have to go get financing. They can't get
financing for one reason or another, then, you know, sometimes they'll try to put these little clauses in there to help weasel out
of the deal. Well, we don't want that. We want, as Cheryl mentioned earlier, this is all about us. We wanna make sure we're
protecting us and our business going forward (···0.7s) and making sure we get that non-refundable escrow.
Because at the end we wanna make sure that we have that money, uh, to make the payments, whatever the um, situation be. If
they can't follow through, (···0.7s) you're not giving that money back at the end of the deal. (···1.4s) So with that, we're going to,
um, close off here today and we're going on to the next section, which is all about how do we get these deals under contract
(···0.6s) and, uh, go through the paperwork and all that type of stuff.
You're gonna find that very interesting as to how we actually structure. We've showed you a couple of samples, we're gonna
show you some more and give you some clauses to help with. So stay tuned for the next. (···12.5s)
(···14.6s) Okay, welcome back. (···0.5s) So now we're gonna talk about the numbers and how do we decide exactly how much of
a discount and how much we can offer. (···0.6s) So you are going to, number one, determine your R using your comps.
(···0.7s) And so if you have a property that's 1500 square foot and you have two, three or four comps, 1400 square foot, 15 50,
1500 square foot, 1600 (···1.8s) square foot, (···1.1s) and those three properties all sold somewhere between say 190 to 210.
And maybe the 210 was the property that was 1600 square foot and yours is 15.
So it makes sense. We've checked everything. Same number of beds and baths, same area, same age. Everything looks good. So
you're good about your comps. You don't have to do exact calculation of square footage. Like I said, if everything was selling
between one 90 and two 10, I wouldn't assume I'm gonna get the highest at two 10 especially cuz that one's a little bit bigger. I
would say I'm gonna get 200,000 for this property. Okay, that's a good, (···1.1s) good estimate that that's what I'm gonna make
as my, after I make the repairs, the after repair value, it's 200,000.
(···1.0s) Now you're gonna take the closing costs, which is like paying the um, tax on the title transfer, uh, title insurance. That
usually comes to be about 1% roughly of everything. The holding cost. If you're getting a loan, you'll have interest. If you are,
um, most likely it's your, um, investor's gonna do cash.
So they don't have holding costs as far as interest on a loan, this is more like they have to keep the grass cut, they have to keep
the property insured, they have to keep the power on. So that comes to 1%. And then subtracting for the sales costs, that's
your commission. Most of these investors, they're not gonna list it themselves as a realtor, they're an investor. So most of the
time the (···0.7s) commission is gonna be, um, around 6% and there's gonna be a few other little costs in there with sales.
So we say 7% and then hedge fund, that's kinda like, just kinda extra. Um, there's some extra costs in there, um, maybe (···0.5s)
attorney's fees, whatnot. Just kind of a buffer slush fund if you will. So all of those charges come to one plus one plus seven plus
one 10%. (···0.7s) Then you wanna subtract your profit. An investor wants to make usually 20%, they might even go with 10%,
but we're usually start out with trying to get 20.
(···0.8s) So if you take all of those, (···0.8s) one plus one plus seven plus one is 10, plus 20 is 30. Not rocket science, not real hard
math. You don't have to take each one as like your 200,000 mayo minus 1% minus another 1%. We're just showing you where
these numbers come from so (···1.3s) that it's 30% (···0.8s) off of the 200,000.
And then you wanna subtract your repairs. You've looked at your repairs and your worksheet and you've figured out that it's
probably gonna cost about 40,000 for this particular example for this home. So 60 minus, uh, 60 and 40 is a hundred. So a
hundred thousand off of 200,000 is a hundred thousand. That's your maximum allowable offer. A hundred thousand. That's
your, we said set a limit, right?
(···0.5s) So this sheet might look a little bit confusing. We break it down just a little more simple for you. Like this. (···2.2s) All
you have to do to take 30% off of any number, I don't care if it's a $500,000 home, $335,000 (···2.9s) home, I don't care what
the number the, the RV is, you simply take that number times (···0.7s) 0.7 and that will give you 30% off of your rv.
So 200,000 times 0.7 is 140. You use your calculator on your phone. I do it all day long and I have no problem doing this in front
of, in front of my sellers. So 200,000 times 0.7 I get one 40. I know my estimate for my repairs. I look on my sheet and they
totaled up to be 40,000, one 40 minus 40 for repairs. My mayo maximum allowable offer is Mayo a hundred thousand.
(···0.6s) Now don't forget to take off your assignment fee (···0.9s) cuz you might think forget that and you get all excited and
you've got your Mayo of a hundred and you've got your offer accepted of a hundred and then oops, now you have to put it out
to your investors and you forgot to leave room for yourself. So after you get Mayo, take off your assignment fee. If you wind up
getting this property for 90,000 that they accept that offer, you can get a $10,000 assignment fee.
Maybe you only get 'em to 95. Well you're probably only gonna get a $5,000 assignment fee. Maybe you offer 80,000 and they
accept it cuz the property in their opinion, you know, is they, (···0.9s) here's what you have to understand. Investors have a
team of contractors, these people work for them. Oftentimes the investor even works on the business themselves and does
some of these repairs and they're buying things in bulk and they're getting things at a contractor's discount. (···0.7s) They are
not paying the same price you and I would pay if we called up Home Depot or Lowe's and asked them how much it's gonna be
to install a window.
I (···1.3s) I do rehabs. I can get a window, um, and a nice big size window that would probably cost (···0.7s) a thousand dollars
just for the window. I can get the window and installed for $500. (···0.8s) I do it all the time cuz you've got the inside track, you
got window guys, they, these folks don't know that if they've ever had to call and do uh, a repair or install flooring or have a
house painted, the price was probably three times for that for the homeowner is what it costs the investor with our
contractors.
So they would think nothing of yeah, 40,000 for sure, for sure. They even think it's more than that, okay. And I often ask them,
so how much do you think it's gonna cost to redo this roof? And they'll go, well we had a guy come out and he said 20,000 and I
know it's only gonna cost me 12,000, but I'll go, yeah, you betcha (···1.7s) agree with them.
Yeah, probably would be (···1.1s) about about uh, $20,000. Sure if I use the guy they want, sure it would, but I'm gonna use my
guys that do roof after roof, right? And the investor has their people, they might even be one of the contractors. So (···1.3s)
wind up telling them that the repairs are gonna be at least a 40,000. You take that off. And, and so that's, (···0.6s) I actually
show them, I've got all these holding costs, I've got closing costs, I've got repairs, you know, and you, you can tell 'em, (···0.7s)
what if I don't make the 200?
That was the highest. What if I wind up making 180? You know, that could really happen and it could happen. So (···0.5s) this
(···1.4s) 90 and you don't show 'em the assignment fee, you don't have that on your paper, but you say you know the hundred
but you know, I'm really thinking 200. I might not get that. So that would make sense then if you're, if it's 180 is your lowest
comp, I say I have to assume I'm gonna get the lowest.
Like this guy got, I can't assume I'm gonna get the highest amount. I gotta go with the 180, the low comp. Which isn't gonna
happen cuz the home's gonna be beautiful. You're gonna make it gorgeous and it's gonna sell for top dollar. But they don't
know that. So you say, I have to assume that I'm gonna get less and that could happen. So I can only offer you 80 or 90. And
then guess what? Oftentimes they wind up taking that (···1.2s) and then your assignment fee is anything you get less than
Mayo.
(···1.2s) Just kind of in summary, (···0.5s) you start with your after repair value from determine from your comparable sales. And
remember that your comparables, you don't wanna go a year ago when the market was really high. That's not a good comp. I
try to have my comparables within three months, six months maximum. Okay? Because that's two whole quarters. Things can
change in that time. Know your market and know if your market's been coming down.
Like ours has been in Florida right now. The comps from me from six months ago would be too high. I need to look at comps
from the last 30, 60, 90 (···1.4s) days tops right now. Otherwise I'm gonna estimate my RV is too high. And if you say the RV is
200 and it's really only one 50 or 180 max and you send that out to an investor and then they look at your comps and they
know your numbers are too high or you tell them it needs a roof and it needs an AC and it needs a total rehab and that's gonna
cost 40,000.
Guess what? They're gonna go, well I don't know what planet you're living on, but in my world you can't do a roof and an AC
and a total rehab for 40, it's gonna be more like 80. So now that investor is gonna say, what, you've wasted my time because
you sent me something, I checked your math, I checked your comps and you were too high and I checked your repairs and you
were too low. So now I say, this guy doesn't know what he's doing. (···0.7s) And when I see emails come in with properties from
you after a while, they're probably just delete.
They don't even look cuz they go, oh, that person doesn't know what they're doing. And you don't wanna be that way. You
wanna know what you're doing, make sure your numbers are good. (···1.0s) So I build in for the worst case scenario. I like to
(···0.6s) underestimate my RV (···0.5s) and overestimate my repairs. So that way (···0.6s) there's gonna be the worst case
scenario is that the investor's gonna make whatever it is, like 20,000.
He winds up making 30 or 40,000. He loves me, he calls me back. Cheryl, that was a great deal. Give me more of those. And
that's the kind of problem you want is people calling you and you say, well I don't have anything just yet. Give me a minute. I'm
working on several. I'll call you as soon as I get it. That's what you want, right? (···0.6s) You want the repeat buyers. (···2.0s) So
let's go over an actual real life example. This was a home that I wholesaled (···1.0s) is just a simple fix and flip.
It was three bedrooms, two baths. The property was 225, wait 2,225, uh, square feet. It was on a simple little, a third of an,
almost a third of an acre. It was built in 1984. (···0.5s) This had a fenced backyard. It was ni you know, and this would be, I
would have a picture in there and this would be my flyer that I would be, I wouldn't say scenario, obviously it just has the
address. And then I usually put a picture right under the address and my little property description like a listing.
Um, and I'm sending it out to (···0.6s) my investors. I'm gonna send it to 'em with a little picture and a link if I have more
pictures for them to click on to see, um, from my inside when I, when I walked around and took pictures. So I'm gonna say the
home offers a formal living area, family room, spacious kitchen, inside laundry, plenty of space. The hvac, the AC was replaced
last year. Big ticket item. And AC is relatively new. Brand new, wow. Brand new system.
Water heater is only three years old and the roof is only 10 years old. That's great. I don't have to replace a roof in Florida by
the, uh, insurance companies want you to replace 'em after 14 years. So you got four good years at least. And if you're (···0.5s)
getting in the home with insurance now, they're not gonna come knocking in 14 years. They're gonna, it's gonna be a while. If
you were selling the home and trying to get insurance on it and the home roof is 14 years old trying to get a new policy, they'd
probably say it's gonna be higher or you need a new roof.
But if you get the policy now at 10 years, if this investor wanted to hold this property or when he is selling it to a new buyer,
um, they're not gonna have to worry about the roof. So that's great cuz those are big ticket items. (···0.6s) So I say to myself, is
this home bad? Is it really bad or is it just downright horrible and ugly? Right? And I I tell you that because you're gonna look at
the good, the bad, the ugly. Like is it kind of bad, really bad ugly in terms of 20 th $20 a square foot for eh, le it needs pain, it
needs some new flooring, okay?
It needs more of a complete remodel on this pink kitchen. Cabinets need to go and this pink carpet and whatever, it really
needs more detailed rehab is really bad. And then ugly is like, it needs everything. It needs a roof, it needs an ac, it needs
practically gutted and everything. That's your um, $40, uh, $40 a square foot. So on this I say that it's not, it's not that bad.
It's just bad. It's not really bad. So, um, the repair estimate would be like after I did all my figures came to about 30,000 in
repairs. (···0.6s) And actually it would be more today, this example's more than a year old and prices have gone crazy lately. And
after covid they went crazy. This was actually before covid. (···1.5s) Okay? So looking at those three comparables, (···0.9s) I want
you to see what you think the a RV would be. (···0.9s) Then we're gonna take off, remember 30% of that.
Then we're gonna take off our estimated repairs, that's gonna give us mayo. (···0.5s) Then we're gonna have our price and the
price that we're gonna sell it to or assign it to our end buyer. So let's look at the actual sheet. What I really did with this
property, here's your flyer. This is an investor opportunity. Fix and flip ready to be assigned. (···2.0s) I give the picture of the
front of the house, (···0.7s) here's the address.
Now if I'm putting this out on social media, I'm not gonna put the address cuz it's going out to thousands, 10 of thousands of
people that I don't even know. And I don't want somebody trying to steal this property from me that I don't know. If they call
me and then they say I'm interested, I'm gonna go meet them at the property and I'm gonna vet them out over the phone and
ask for that proof of funds and maybe have them sign a non-disclosure, non-compete. And I'm gonna have some things I do to
vet out that buyer. Remember we talked about that? I don't. And I'm not gonna let them go to the property by themselves.
I'm gonna meet them there, right? I might even, um, just have decided I don't wanna work with a guy because I've asked him
some questions and I, he's a wholesaler and he's not, he doesn't have proof of funds and I just decide that no, (···1.3s) I will tell
him I'll get back to him. I have other people interested. Some, I'm meeting someone at the house, yada yada. And I may not
even wanna work with some of these people that I don't know that call me. Um, so you vet them out and I'm gonna meet them
at the property once I, um, I have people that I trust that I can go give them the address and she, it was the 202,225 square feet
and it was a third of an acre.
(···1.6s) And there's my little writeup that tells the HVAC brand new. The roof is only 10 years old. I've got a link there for
pictures cuz I don't wanna just have a flyer and put a whole bunch of pictures copy pasted on the paper. I do it as a Google
Drive link. I go ahead and I give my investors my comps.
Now my investors that I work with know me and they know I'm a real estate agent and they know my comps are good. They
know I'm not gonna give them a comp that's across town and totally different. (···0.5s) So, (···1.2s) but I go ahead and I put 'em
on there and they can check them. They can plug those numbers in the Zillow and see the map location. (···0.6s) And so I
decided that a good after pair value for the size of this home was two 70. You see it's not the lowest at 2 59 and it's not 2 75 the
highest cuz it might have been just a little smaller than that.
So I decided to go with two 70. It's not rocket science. I would just say put a number in between, not too low, not two high.
Now I might, when I'm talking to my sellers, I might have shown them the comp for 2 59 (···0.9s) and maybe even I had a couple
lower comps that were maybe in bad condition and, and I'm gonna show and they don't see the inside to see the condition. But
I might show the comps to my seller and say Look, I'll be lucky to get the 2 59 for this home, but this person got two 30.
(···0.9s) So now I'm starting at a lower place with my seller cuz I do like to kind of explain what's going on, how this works.
(···0.7s) You don't have to do all that. This is just, you know, you don't have to take everything I say as gospel, do it a hundred
percent. It's just way I do it. You'll get your own method. But I do show 'em some comps and a little lower and then (···1.0s)
that's how I start negotiating. But I've decided the ARV was two 70. If you take the two 70, which was my after repair value and
you take 30% off of that, all you have to do on your phone com calculator 270,000 times (···0.7s) 0.7 takes 30% off.
That'll give you 189,000. My estimated repairs came to 30,000 189 minus 30 gave us a maximum allowable offer. Mayo of 1 59.
(···1.0s) So now (···0.7s) I wound up offering them uh, one 40.
That was my offer. But I wound up getting a agreement with these folks for one 50. I paid one 50. That's what it was under
contract for. I didn't pay it, but that's what the contract was, the purchase price. (···0.6s) And then I went ahead and my um,
would've liked to, my intent was to get it for one 40 and then sell it for the 1 64 uh, 500. I like to throw 500 on there cuz it gives
you an extra 500.
Nobody ever questions it. It's just one of the things I do. But I wound up getting the property under contract for one 50 and I
wound up getting it to an investor for a $10,000 (···0.5s) assignment fee of one 60 (···0.8s) on your back on that um, flyer.
(···0.7s) We don't have to go back to it. I just wanna show you, this is on there that I put terms of sale because not every right, I
don't know everybody and they don't know me. I have to tell 'em this property is sold as is the property.
Uh, the buyer must pay all cash. This must be a quick closing in two weeks or less. (···0.7s) You guys might do 30, starting out 30
days. Give yourself time to find your your end buyer. But I don't need that much time and I find that the quicker the better. I
like to quick turn these over and get my checks. Why not, right? Why wait 30 days? You don't have to. However, Just to
interject mm-hmm because you're a brand new starting out and you don't have a buyer's database, give yourself some time.
You will eventually get to two weeks cuz I close things much faster too. But when I'm working with new people that are just
getting started, I say give yourself 30 to even up to 60 days, uh, to give you plenty of time to go out and find a new buyer. And
you'll not always have to come back to the seller then to get an extension. If you only give two weeks and your new buyer can't
close for, you know, a month for whatever reason. So give yourself some time, give yourself a break. You will eventually get
here.
You don't have to be there right off the bat. Cool, thanks Shelly. (···0.8s) So now I always say that I don't buy the same way I sell
when I'm buying, when I'm the one getting an under contract, I want benefit me. I want clauses, I wanna escape routes, I wanna
make sure I'm protected when I'm selling it. I'm not gonna give my end buyer or whoever it is. Whenever I'm selling the same
benefits that I get, I want to begin benefit me.
(···1.1s) It's a win-win. But here's what I mean. (···0.7s) I'm selling this property as is (···0.8s) no questions asked, no inspection
period. The investor needs to come out, look at that property and tell me if they want it or not. They can't say, well let me wait
till next week and bring my contractor. No, you should have brought your contractor with you today. This is it. You saw it, this
was your inspection period.
They don't get that time. And they know this. This is not their first rodeo. The investors have done this and this is how it goes.
So they come out, they see it, they bring their contractor with them and they, when they tell me, okay Cheryl, yes, I want the
property, please send me the assignment form and they're gonna sign it. They also have to get their escrow money sent in
(···1.5s) and then they're under contract and they're not getting that escrow money back. If 10 minutes later after I get the wire
10 minutes later or the next day they said, I changed my mind, I found out it's in a flood zone.
Well you should have checked that out before you sent that money. I'm sorry but no, um, re refunds. That's how it works. They
know this. But is that the way it works for me with my seller? Of course not. I tell the seller, I'm gonna need two weeks to come
in here with my people and I'm gonna need to check this out. So I give myself the inspection period when I'm buying it. But I
don't give that to my investors because that's just not how it works.
It's not that way. It's a, these are quick deals. They know they need to check everything and know if they're in or out. They're
experienced. They can look at it and tell or bring a contractor once they give money. Now, just because he sends me the
assignment form, I might have three people tell me, send me the assignment form. I want it. (···0.7s) Well it's only one house.
How can I have three people send me the form? Sure I'll send it to 'em and they can sign it and send it back. And I tell 'em the
first guy that sends that escrow money is gonna get it.
(···0.6s) And the guy who rushes off to the bank and sends that wire or does it on their computer, he gets the house, the other
people. And then I'll tell 'em, I just got escrow. So if you haven't sent it yet, forget it. If they have sent it, it goes right back. I've
had two people send escrow at the same time. But the guy who got it in, whether it's you know, a minute sooner, that's the guy
who gets it. (···0.8s) And I'll tell the other person, do you wanna leave your escrow for a minute in case something happens,
you'll be my backup. Sometimes they'll say yes, just hold it and let me know and cuz we're closing in two weeks or you know,
whatever.
It could be longer. But um, sometimes they'll say, yeah it's fine, I'll be your backup. And then you give it, you have to give it
back. You can't hold it. And now if the first guy backed out, (···0.6s) you're not giving back his escrow because he knew he was

under contract. The other guy is just a backup. He would get his escrow back if he doesn't get the home. I wanna make that
clear. So there's no contingencies, there's no, if I get the financing, if my attorney approves, if my partner approves, those are
my clauses that I have with my buyer because I might wanna back out.
If I can't find an end buyer for this for some reason, um, then I wanna get my escrow back and I actually don't even send the
escrow because I give myself a couple weeks before it's due. So it's my contract with the seller and we've agreed to that. We've
given me two weeks for inspection and I say that I'll send the escrow after my inspections. (···0.8s) So now by then I've got my
end buyer who's sending the escrow.
And so the escrow to the seller might only be a hundred dollars or usually I do at least a thousand bucks. (···0.6s) But my end
buyer, my investor, I want at least 3000 or usually 5,000. (···0.5s) Now the rest of it will go toward that all, it all goes towards
the purchase. But if he backs out, I have to give one to the seller and then the rest comes to me in my pocket cuz he backed
out. Okay. But if he doesn't back out then all his money that he put the 5,000 down, that's why it says non-refundable.
He doesn't get it back. If he does buy the home then obviously goes towards his purchase. So I say for any questions and for
access to the property, I've got my email, my phone number. (···1.1s) And then it's really important that you have disclosures.
This is just for legal reasons. You might wanna have an attorney help you write your own. I don't care if you wanna copy paste
from this. This is what I say. Um, it's not ABC home buyers.
I just made it generic. It's actually integrity Home buyers is selling our assignable contract for this property. You're selling the
assignable contract. See I don't have a listing agreement with the seller so I'm not selling the property. You've gotta have the
disclosure that says clearly you're selling the contract, you're assigning it. (···0.8s) Okay, we may not own this home or one or
more of us principals may have a real estate license. Uh, me I do. Right? So I need to say that legally if I have a license, I gotta
say it.
If you don't, then don't say that. (···1.1s) We do not represent the seller. So there's no representation in here. The information
is provided is this information is as a courtesy. It's not meant for marketing. It's not deemed reliable. I'm not, even though they
trust my comps and my estimate on repairs, I'm not guaranteeing it. The buyer has to do their own due diligence and they have
to decide what that RV is and what the repairs are and whether they want it or not and tells them.
Again, no inspection period after signing and sending the non-refundable escrow. Some people have really long disclosures,
some people have one line that's mine. You can use it if you want or consult your attorney to see what they recommend for
your area as far as disclosures on wholesaling. (···0.9s) Okay, so let's look at this contract. Um, I'm in Florida and because I'm
licensed I very often use the regular Florida standard sale and purchase contract. And I use the as is and that means I get to
back out if the for the buyer, which is me, sole approval or sole discretion that I don't wanna be under contract.
I can say I don't like the way the sun shines on the, the home. That's my reason for being out. As long as it's within my
inspection period, I get my escrow back. So this person was es Deline Fife and there's her address. Um, it was ES deline Fife is
the seller to W W R D house buyers. I have several LLCs, some of them are for wholesaling, some are for holding.
This is the particular LLC that I used to wholesale this property. Um, w r d house buyers. And remember we said after your
name goes and or signs. (···0.8s) So the um, address we've got in there, Marion County, the legal, the tax, uh, ID and the legal
description, (···1.1s) pretty standard stuff. I leave this blank in terms of anything that comes with the property.
Um, other than the f fixtures in the home. No. Is there anything in the home that doesn't have value that I'm getting? No. Even
if they are leaving the home completely full of all their junk, um, it doesn't matter cuz I'm not interested in the junk. I just leave
that blank. The purchase price that we agreed on that I had, um, that we came to was one 50. Again, there's the thousand
dollars (···0.6s) for escrow (···1.3s) and huh, I just noticed that I should have marked the box that says check one is to be made
within.
And then if left blankets three days, I give myself two weeks. So it should have had two weeks or a date in there. Um, and I I
missed it. I didn't do it. (···0.9s) John McGraw, that is my attorney. Uh, take a picture of the screen. If you're in Florida and you
wanna use him, he's awesome. There's the phone number, there's his office address. This in terms of a financing was a cash
deal.
(···1.1s) And so one 50 minus the thousand dollars for escrow, the balance due at closing without any closing costs. Just the
balance with minus the escrow is 1 49. (···0.7s) We don't put all the closing cost stuff on the contract that comes later on what's
called the HUD or the settlement statement. It's like the receipt for buying when you buy the home. (···0.9s) So this was back
August. Uh oh actually this one was after Covid, but prices weren't as crazy back then. Oops, sorry. Because the same rehab for
30 would probably cost me 40 today (···1.1s) cuz I'm thinking wow.
Remember when it was only 30? Yeah. (···0.6s) So when, (···0.8s) when did they have to sign? Um, I give them like a day like,
um, August 6th. (···0.8s) And um, so it was probably like August 5th when we were talking and I gave them this. They gave him
like one day to sign (···0.6s) or I give him no time. Like we're gonna sign right then and there. But August 6th and then the
closing was about two weeks later, August 21st.
(···1.0s) This is really long Florida contract guys and yours probably won't be quite so bad. But the important part is where it
says assignable. (···0.9s) You see the first assignable check one, the buyer may assign and be released from any further liability. I
don't check that box. I check this box may assign but not be released from liability. (···0.5s) And so they go, okay, I'm still,
they've got me, I'm not released from reliability.
They, the seller likes that. (···0.6s) No, it says I can assign it and if I don't assign it, if I don't close, what happens? I'm not
released. What does that mean? They keep my escrow, (···0.7s) right? (···0.6s) So I am risking the escrow, but remember I'm
closing in two weeks. I give myself two weeks to put that escrow down. And on this particular contract it would've been three
days. But guess what (···1.3s) I gotta tell you, (···1.0s) sellers do not call the attorney in three days the way a realtor would and
say, does Cheryl put down that escrow?
Can you send me that receipt? Because they just don't know anything about it. There is no, there is no realtor representing
them. Even though I'm a realtor. I made it clear that I'm not representing them. I'm not even representing myself. I'm, I'm a
principle in this. I'm not a realtor in this. I've made that clear. So there's nobody to check and they never do. So I just don't send
escrow.
I mean, um, you probably, uh, can make your escrow only a hundred bucks or even 10 bucks and, and go ahead and send it and
if you want and send receipt. But I'm just telling you again, the way I do it isn't necessarily what you wanna do, but I'm telling
you honestly is the way that I do it. So on financing, is there any seller finance? Is there bank financing? No, it's cash. If you
scroll down a little bit, you'll see where it's gonna say, if this had been a seller finance, on the next page, that line 1 23 (···0.9s)
assumption of an existing mortgage, that can be like a subject two deal and a purchase money note on D line 1 24.
That's when you're doing seller finance. And so just check that box and then that's where that little paragraph that we went
over comes in at the end of this long horrible contract. This is telling you stuff, um, that are closing costs for the buyer and for
the seller. (···0.5s) Typically, um, I, when I'm negotiating part of the the nice stuff, the things that I can offer them (···0.8s) is that
I'm gonna pay all the closing costs.
Well, I'm not paying it. Guess who that passes along to? Who's gonna pay that, right? Shelly? The other person who, the new
buyer. The new buyer. Your buyer, the end buyer. And they know this, this is standard. They pay all the closing costs for the
buyer and the seller if they're doing cash, they have very little to no closing costs as a cash deal, but they are gonna pay for the
seller title, transfer tax insurance on the title that stuff.
And they know this. So you're telling your seller that that one 50, (···0.7s) I can't guarantee you one 50 to the penny, but pretty
close because I'm gonna pay all your closing costs. Now if you've got (···0.5s) extra fees, like, uh, I don't know if you had some
kind of a lien that we didn't, that was extra or something, or taxes you haven't paid, I'm not paying all of that. That's gonna have
to come out. But the standard closing costs and they'll say, no, no, I'm up to date with my tax.
There's nothing. And I'll say, okay, well then you'll, you'll get that one 50. And they do, most of your contracts are not gonna be
this long. I don't do a home warranty. These are all disclosures. Um, and I I do have in Pips path we have a contract for you that
you're welcome to use. I think it's only like a page or two pages. And I've used that when I've got somebody that I think this long
contract's gonna freak 'em out. We have an example mm-hmm. In a, in the next chapter. Mm-hmm. (···1.1s) So it's much better
than this.
But because I'm licensed and it's so easy and I just already have it on my computer and I can fill it out on there, I often use it.
(···1.9s) It is recommended in most states that you would use the real estate board and Yeah. For some of the bigger deals
especially. Yeah. And you can get that in your area. And on there it said days of inspection. I filled in 15, I give myself 15 days. I
missed that. Where Was it at? That's okay. Okay. (···1.1s) They'll, you'll have a copy mm-hmm. Of it to go through (···2.6s) All
these disclosures.
It's telling you buyer beware stuff like make sure (···0.6s) that you have a way in and out of the property. It's not landlocked. Are
there any addendums? No. (···1.6s) Okay. I don't do an addendums. That's that blank space. This is where if it was seller finance
or subject to, I would write that all in like we showed you on that example. And I said you can type it or hand write it (···1.4s)
and handwriting on a contract's perfectly fine.
Anytime there's handwriting, you and the other party need to initial by the handwriting. (···1.2s) We both have initialed every
page. We've signed it. (···1.6s) See 86, that's probably the day that I was out there. (···1.2s) That's my old address. I moved. I'm
not at that house anymore. I'm in another house. There's no listing agents, no brokers, nobody. All na not applicable. And that's
it. So now let's look at the one page simple form for an assignment.
(···1.0s) And again, we have um, one in there for you as an example. This is an agreement to assign the sale, Salem purchase
contract, (···1.4s) the property address, the property's legal description. You always do that because you know the address
could be (···1.0s) very similar. What if there's a one 11th street that's 1506 and you kind of, maybe you had a typo, this would
clear it up. If you've got the whole legal description, there's gonna be no question of what that property is.
So I always have legal description on everything, um, Just as an interjection there. Mm-hmm. Um, and this is very good point
because if you don't have the right address on there, you could end up buying the wrong property. Right? And so I had a land
development deal that we went for an entire year. Cause it took a long time to go through the process went through an entire
year and I wasn't until two weeks before closing that our lawyer noticed that the realtor had put it in wrong. Mm-hmm But the
address wrong, we were buying the property next door, which was not the one we wanted.
Yeah. So Anyway, that happens. That does happen all the time. Typos and people put a wrong address. They say, uh, want 11th
Street when it's 11th court and you're buying the wrong property. So if you have the legal description in there, that's not gonna
happen cuz you can fall back to that. So look at that. It was only two days later that I had my end buyer cuz we signed the
contract on August 6th. So then on the eighth, um, it was WW r d house buyers is the assignor.
(···0.9s) And um, and (···0.9s) then it says my place of business, which was my house and I assigned it to JM Farms, LLC, is the
assignee. (···0.8s) And so I say, where j where W r d house buyers entered into a purchase contract with Esther Line Fife (···1.2s)
and (···2.0s) buyer wishes to assign their rights and obligations. And then I have some disclosures or some statements of how
this, what is contingent on this (···0.6s) assignment.
The assignee will pay the assigner $10,000 due at closing. It'll be on the HUD settlement statement. The assignee, that's the JM
Farms inspection period expires five days from the execution of this, um, assignment agreement. (···1.3s) Assignee accepts all
terms. Okay, well because this JM Farms is a guy that I work with all the time. I think, um, I, I know him really well.
I've done lots of deals. I trust him. I think he was outta town or something like that. (···0.5s) And I didn't wanna say, no, you're
not here. Forget you. I'm gonna go with somebody else. I wanted to be a buddy and give him the property I trusted, I knew he
was gonna want it. And I gave him the five days to come back in town, look at the property and send the money. That's rare.
Again, if you don't know these people and you're starting out, you're not gonna do that kind of thing. But I've got people that I
sell to over and over and over again. And when they're coming up with money and a lot of money and short notice, you help
'em out.
And I wasn't gonna say, oh well you lose, you're not around. I'll say, yeah, sure, I'll, I'll wait for you a few days. Um, so I had
them putting down 3000 (···0.7s) and you see, remember I had to put one, (···0.6s) and again, I don't ask for a i I didn't ask for as
much with my folks that I know. Well, I put my closing and turning on there as John McGraw and the address. Um, that's cuz I'm
gonna control the closing.
It's gonna close where I want, not where my end buyer wants. Not his attorney, my attorney and the guy who pays for the
attorney and has the attorney is the guy who's protected. So, um, out of that assignment fee, there would be $300 going to the
attorney. I go ahead and pay him because the guy who pays is the guy that's represented. And I don't want, (···0.5s) if the, if my
end buyer paid the attorney, then he would be the one being represented by John.
And the whole point is for me to be represented. You may not need an attorney, you may do this just with a title company.
(···0.7s) So James, uh, McKinsey is the guy with JMS Farms and we both signed (···0.9s) and that's it. (···0.9s) And just a, a note
too, that all of these assignment fees are taxable (···0.7s) and you need to keep a copy of all of your contracts like this. I would
keep this whole package together (···0.7s) and it would go to my accountant at the end of the year when I'm filing my taxes and
it stays on my financial records for seven years because it, if the IRS ever comes in audits you, you're gonna need to build to
show where this $10,000 came from.
Yeah. And then show that you paid out the 300 bucks to the lawyer, et Cetera. Yeah. Yeah. Um, and I don't know if all title
companies do this, (···0.6s) but I use, uh, first American, which is through the title company that John is part of, John McGraw,
my attorney. So that title company at the end of the year sends me a 10 99 (···0.6s) for each and every deal I had.
So I have my packet of paperwork and then I get the 10 99 (···0.6s) that goes with each deal. (···0.6s) And that's how I do for
taxes. (···1.2s) Okay? So that is the example, walking you through a fix and flip, typical wholesale and assignment. And now a
Shelly's gonna do on the next segment, (···0.7s) a lease option example for you on how to wholesale a lease option.
(···0.9s) So come right back. (···12.7s)
(···15.4s) Okay, so welcome back. Um, we're gonna talk now about actually negotiating and working with them on the price.
(···0.7s) You're gonna have done your homework. You're gonna have talked to them and found out what was going on and
know their motivation and, and done your homework to figure out what your after repair value the (···0.5s) RV is.
And so now you need to have a limit to as far as you can go on price. And you gotta stick to it. You gotta know what your max is
on those comps because trust me, if you don't know going in, it's really easy. Like you wanna help 'em and you're close and you
wind up going up, up, up a little bit. Before you know it, you've gone up a little too high on your agreement and there's not
gonna be enough of a spread for you to get an assignment fee or for an investor to want this.
So you've got to have a limit known. And I usually have all this written down in my notes when I'm talking to them so I can
remind myself and refer to it and go, Nope, one 50 was my absolute max, so I cannot do 1 55 (···0.6s) or one 60. I know this
going in. (···1.1s) So being prepared, very important. Know, um, why your offers, why your owner is selling their property. And
you can, um, use this in your negotiation to say like we talked about, of you know, reminding them what's really important and
you know, time or money kind of thing.
So you're gonna explain the process to your seller and this is gonna increase their comfort, you know, a confused person, um, a
scared person, it's just gonna say, they're just gonna say no. So we wanna make them comfortable and explain things the best.
Uh, we can, you don't go into great detail, but basically, um, you know, we tell them how we buy homes (···1.1s) and we do it in
one of two ways with cash or with terms.
(···0.5s) So throughout this conversation, you're making everyone comfortable. You might need as you're talking to them to get
some advice, ask a question to your accountant or your attorney. Um, you know, usually I will defer that and just say, I don't
know, maybe you know, you do, you know, any real estate attorney you can ask, um, that question to or give them the name
and number of my attorney they can call and talk to, which is really great because (···1.0s) I've had my attorney help me get so
many deals because the ne they say, you know, if they don't come to an agreement right there at the table with me and they
need to ask an attorney a question or think about it, they get my attorney on the phone and they say, do you know integrity
home buyers?
Do you know Cheryl Jimenez? And my attorney's like, yes, of course we do lots of deals with her. Yes, she's a reputable
company. Yes, she's an honest person. Yes. And so it's wonderful because I go to the same attorney, he knows me and does all
my closings and speaks highly of me.
And then they totally relax and wind up (···0.8s) calling me back and saying, I spoke to your attorney. He said, it's all legit and
we're good to go. So it's wonderful. (···1.1s) So you know, (···0.6s) like Shelly was saying, uh, you're gonna be listening to the
situation and you've got people that have some really hard times they're going through. So try not to get emotional. I mean, it's
easy, especially for me as a woman and I come from a psychology background that, you know, if I don't keep myself in check, I
could sit there and cry with them about a situation.
I mean, it's hard to hear when someone's telling you that, you know, the hardships their daughter's going through and now
she's got these two young kids and she's, um, got a brain tumor. That's cancer. I mean, trust me, it was very hard for me not to
just sit and wanna hug this woman and cry with her. But you gotta stay professional. You have empathy but you don't get too
emotionally involved in it. (···0.8s) And um, also, you know, being prepared to call, I do call my contractors and I'll ask them
because some things I haven't dealt with before.
Um, I went to a property and there was obvious signs of some septic backup in one of the bathroom showers. It's like, what's
going on here? We don't use that bathroom. I'm like, yeah, in that shower, yeah, I guess not. Obviously something was wrong
with the septic system there. (···0.6s) And I had, I called my contractor and I said what the situation was and I said, can you give
me a ballpark idea?
And once something like that's gonna cost to fix. And he's like, it depends of course on, you know, distance and pipes and if it
needs a whole new drain field and a whole new septic tank and yada yada. So we could be looking at anywhere between 6,000
and $12,000. So (···1.5s) of course I'm gonna go with a higher number when I'm talking to them. I have to assume I'm gonna pay
the, (···1.0s) the higher cost. And then I, it really wasn't that bad of a deal, um, on that house. My, I didn't fix it.
I did wholesale that house to another investor and it was only a couple thousand dollars that they wound up having to (···0.7s)
fix that septic system wasn't that bad. But when you call the contractor, it helps you cuz they're gonna give you a higher
estimate on what it might cost. So, but the bottom line to keep in mind is, um, my mentor told me, um, you know, you can't
make chicken salad out of chicken dodoo. (···0.9s) So if it ain't a deal, if it, if they're just not motivated, you can't make it work.
You just have to cut your losses and move on. But I always try to leave, you know, really friendly and leave the door open
because if they're not motivated enough today because it hasn't been enough time for that pain to really sit and the next time
they get the letter from the bank or the next time they get the notice on the code violation that tells them it's been a thousand
dollars a day and they're up to $50,000, you know, you might get that phone call back that says, we're ready to to (···0.7s) look
at your price.
Can you come back out and talk with us? So always leave on a good note and positive, you know, leave it, leave the door open.
(···0.8s) Um, so the other thing is (···1.0s) when you're negotiating, (···0.9s) ask them, um, to turn the TV down or off. Just say
that, you know, I'm sorry, I'm really having trouble hearing you. (···0.6s) Can we, would you mind terribly if we put the dogs up
or is there anywhere that, you know, is there a, is there a fence that maybe the dogs could go outside for a bit?
Because sometimes I've sat in the kitchen with people and they have like four dogs that are just running around yapping and I
literally can't concentrate, can't um, even hear them. So you're gonna have to be assertive and you're gonna have to ask them,
you know, if the radio, if there's a teenager in the next room down the hall and music is blaring, I mean you just have to ask
them and would you mind, could we get them?
Could you mind getting, see if we could get the music turned down? You want everybody present in focus? This is a big deal.
We're talking numbers now we're negotiating on this price. So you want them focused and you wanna be focused. If you're um,
page your cell phone beeping going on, have a way, you know, have already turned it to that do not disturb or silent mode.
(···0.6s) And you know, (···0.7s) unless it's an absolute emergency, (···0.8s) like I see my kids are calling and they're telling me it's
an emergency, I'm gonna ignore my phone and not deal with anything while I'm negotiating.
You gotta be really present. (···3.0s) Okay? So some more rules for dealing with motivated sellers. Like I said, if they're not
motivated and, and they just never will be, move on. I've had folks that had their home on the market for like three years and
their price was way too much.
And every once in a while this same guy will call me (···0.6s) and I know him now I'm like, yes John, don't you remember you've
talked to me before. (···1.4s) And um, I'll go out and I'll talk to him, but (···0.7s) he really wants it sold. But he really wants his
full price. He's not motivated. There's a no reason for him to take any discount, but every once in a while, um, he'll keep calling
me back and want to see what will I do with cash. (···0.7s) You know, and (···1.4s) some people are not, they're not going to um,
be motivated enough.
They just don't have a reason that they need to sell for discounts. So move on. Um, don't try, like I said, you know, you can't
make the chicken salad out of the chicken dooo, it's not gonna work. Don't try to make it a deal if it isn't one. I used to do this a
lot and um, if you don't have your lead machine turned on with three different types of marketing going on, like we've been
talking about and guys, I mentor students and I go out and um, go to their area to mentor 'em or they're calling me and they're
talking to me about a deal and it's not a deal.
So I say, what else you got? Well, nothing. (···1.0s) And I say, okay, well obviously we need some more marketing. What are the
three types of marketing that you're doing? And they're like, um, well I got, you know, bandit signs on my car. Well that's great.
What else? You got (···1.1s) nothing. So you've gotta have a constant flow of leads coming in.
If you don't, then you've got nothing to look at. And that one deal that isn't a deal, trust me, you'll keep looking at it every
single day cuz it's the one and only deal you have. You keep looking at it this way and that way trying to make a deal out of it.
And it's not, when it's not a deal, put it aside, move on. We always say next. Some will, some won't. So what, you know, just,
um, but if you don't have the lead machine going and other leads coming in from other sellers, there's nothing else to look at.
So you really, um, once you get your leads machine on, turn it on and never turn it off. And it's wonderful cuz you're literally
working 24 hours a day through your system (···1.0s) and you can feel good about being on vacation and still working cuz all of
your lead machines are running, you've set 'em and forget 'em. (···0.7s) So, um, you wanna find out why do they need to sell?
Do they have to sell or do they just wanna sell? Do they need cash or could they possibly do terms?
(···0.9s) And we'll talk about that in just a sec. What, what do we mean by terms? But find out what the problem is and see if
you can solve it. If the problems a code violation, like I said, racking up lots of money, you can probably take care of the issue,
go to the county and get that resolved and just, (···0.6s) you don't have to tell them, oh, all you have to do is cut the grass and
go show 'em and they'll take off. You know that. You don't have to explain that to 'em.
Just tell 'em that's something that you think you, you guys can handle. We can handle the code violation. Yes, we can pay that.
Yes, I understand it's up to $50,000. I'm not worried about that. Hopefully I'll be able to negotiate it a little less. And that's it. If,
if the problem is we're behind on payments, um, and they're gonna foreclose on the house, we can either catch up those
payments and give them some money (···1.0s) because if it forecloses they get nothing, right? And they might even owe money
back to the bank after they sell it. That's bad and their credit's ruined so we could save their credit and get 'em some money.
So what is the problem? And then see how if you can solve it, (···0.6s) you, you never, ever wanna take advantage of someone
in their situation. And um, I've had people that, uh, they had, uh, a buyer (···0.7s) and the buyer couldn't get the financing. And
so the real estate agent called me and said, you buy houses cash. Yes. They said, could you close tomorrow? I (···1.0s) said that
depends, um, maybe, maybe not.
So obviously title was already cleared. Everybody, their whole house was packed up on a moving truck. They were supposed to
close on Friday and on Thursday the buyer's financing fell through. They did something wrong or something happened. They
went and bought a new car or whatever and they just couldn't get the financing. And this guy was supposed to start his new job
and move over the weekend, start the new job on Monday and they were just in panic. Now I could have obviously come back
and because they were in such a desperate situation and instead of buying it for like 200,000 said I'd do 180, they're gonna get
20,000 less cash.
The home is free and clear by the way. Um, I could have shorted them but you know, good enough is good enough and there's
just no need for me to take advantage and hurt somebody and really not give 'em a fair price. I was making, it's gotta be a winwin
and shorting them so they get just barely what they needed. Not, you know, barely at all or not what they needed. And I
get the lion's share and my investor, I (···1.9s) would not have been right.
It's just not how I wanna do business. And I would suggest you don't do those things either. We never take advantage of
someone. So I called one of my whales, I told 'em it was a great price on a great house and did they wanna buy it, but they
would need to close within a (···0.6s) day or two. (···1.0s) We wound up closing on Monday, but um, we did the paperwork on
Friday, the wire transfer went to them on Monday. So they were still able to go ahead and leave and start the job and they got
their money on Monday and I got my assignment fee and the whale was thrilled.
I, that's my big investor with cash, was thrilled to get, um, called for a deal like this. (···0.6s) So we didn't take advantage of and
try to really, really short them. (···0.6s) Um, you know, (···1.0s) take a moment and explain like we were saying, a confused
person or a scared person's gonna say (···0.6s) no. So we wanna explain how our business operates.
We need to let the the seller know how and why we buy. Well we buy with either all cash or we can buy on terms. And I, and
they always wanna know, well what's that, what's terms mean? And I say, well I can pay you closer to the market value for your
home if I'm able to not put all the cash down (···0.6s) all upfront at one time. And I explained to him, if I buy it with all cash, I'm
putting out a big chunk of cash, taking it out of an investment and what I have going on with whatever banking or whatever,
wherever that money is, I'm taking it out of that and I'm putting all this cash in into their home and then I'm gonna put more
cash in, fix it up, I need to sell it (···0.8s) and get that money back with friends.
And then they go, oh yeah, okay, I could understand that. I said, because no matter how rich you are, there's only so much
cash. And unfortunately, you know, I make jokes and I tell 'em I wanna, I want it to be little old me to little old them. I'm not
some big horrible business, it's just me in my little business and people like to work with people like them, right?
So I don't, you know, come in and um, where I have um, a ring that is significantly larger, I just wear my standard ring. Um, and I
don't like, you know, flashy, I don't do a lot of, it's not me anyways. But I would suggest that you don't come in in a Ferrari and
you don't, uh, wear, you know, super dressed up clothes and you don't have your $10,000 (···0.7s) purse that you set on the
table.
So that I just try to be more down to earth, little old me. You can wear that stuff and do that stuff when you're out. But when
you go see these sellers, you might wanna tone it down a bit. It's just little old me to little old you. (···0.7s) And (···0.9s) when
I'm gonna put out all that cash, you know, there's only so much and I can't just keep buying with cash unless I get that cash back
and I get it back with friends, it comes back bringing little friends with it and then that's my profit and I'm happy. If I'm not
gonna do that, then I'm gonna, I can buy.
If I don't have to put out all my cash and I just put out some cash, I can, I can pay a lot higher price. And that's the terms.
(···0.7s) So (···0.7s) I'm explaining that to him and I say, if it's all cash, obviously (···0.7s) I've got closing costs, I'm putting in the
repairs, I'm gonna be, you know, there's holding costs that that money was making a profit. So now it's not when it's in the
home, I have to have it with a profit so I have to get a discount and we'll go over, I actually explained to him how much of a
discount that is fair.
Um, we'll go over that in a minute. Um, but if it's (···1.1s) terms I can and not all cash, I can pay full price. I could actually even
pay significantly higher than full price. And I like to tell them this just to get, again, I like to, you know, shock 'em, say something
funny, get 'em, you know, warm people up and say something a little bit crazy so they understand what I mean.
And so I'll say, well for example, I would pay you a million dollars for this house. Well the house is, let's say it's an average house
worth a couple hundred thousand, right? $200,000 house. And I say, no, I would pay you a million dollars for this house. I, I'm,
I'm not kidding, I really would. (···1.0s) If you'll take $25 a month until it's paid for, I'll pay the million. (···0.6s) And then they
laugh and they kind of get it. And I say, cuz you see it's really not about the price for me. If you're willing to let me make the
payments, I could then pay the taxes, pay the insurance, have cashflow coming in, have all the money for the repairs and keep
this property up and running forever.
Now it's never gonna be paid for but it's gonna be my great great grandkids that are still renting the house and making some
cash flow. So fe see for me it's about getting the cash flow if I don't, if I don't have to pay all cash. And that's how you get 'em to
kind of understand what I mean by the terms. Cuz I don't like to say those bad words like seller finance and owner finance.
And sometimes after you give that example they go, (···0.9s) oh, you mean seller finance? And it's like, well yes. Um, and then I
say things like, now I'll go ahead and throw out an objection just cuz I think I know the most common objection that they're
gonna have. And I answer it for 'em by, by giving them the objection. And I say, now, if I was you, (···0.8s) I wouldn't do that for
just anybody. I, if a guy couldn't get a mortgage and he was just an average guy and he wanted me to give him my house and let
him make payments, I wouldn't probably do that.
But I would for an investor, because an investor has money, they have experience, they know what they're doing and so they're
gonna make those payments. And I can refer you to people that have been really happy that I've made these payments and
paid off their home and always paid on time. If you'd like to talk to those folks and now see that was their objection. How do I
know, I know you're gonna pay me. I don't know if I should do that. And I've answered it. And then they're like, oh, okay.
(···1.0s) So now that we've solved that, they're like, Hmm, this might be a good idea.
I can get a lot more money. (···1.5s) So cash is king. We, we, everybody agrees to that. If you're gonna do an all cash offer, your
amount off of the price is gonna be at least 35%. Like if it needs nothing (···0.9s) and probably more like 50% off of the price. So
I'm telling you that if a house is worth 200,000, you're probably wanna buy it for about a hundred thousand. And so you may be
saying to yourself, who in the world, if my home's worth 200,000, why would anyone sell it for only a hundred thousand
dollars?
(···0.8s) Don't think like that because that's not your issue. They have an issue, you're solving it. You're just offering the price
that it does wind up being. When you, when we do the math here in this next section, you're gonna see how we come to that.
We don't just say, oh it's worth 200,000, we'll give you a hundred, I'm just gonna give you half. There's actually a reason for it.
And when we explain it and they see the math, they go, well, hmm, okay.
So that's what it is. And very oftentimes they agree, but when you, just because you wouldn't do it because we're real estate
investors and we're savvier a little smarter than the average bear with real estate, just because you wouldn't do it doesn't mean
somebody else wouldn't. So you don't, don't think that way. Just put that outta your mind and don't just let that go. (···1.1s) So
now the price is going to vary on the condition, um, the location of the neighborhood, obviously location, location, location.
Um, I a, I just, um, help my friends sell a home up in Louisville, Kentucky, beautiful home that, that she was living in and she got
800,000 for it. Well her home is three times the size of my home in Florida and my home is at the same price because it's the
location, it's Florida, it's a, you know, certain little neighborhood there that prices are really high. Now I didn't pay that.
I just have some equity, which is wonderful, but I couldn't believe, you know, I said I was thinking a home, the the size of hers
with all these extras, this beautiful home would cost $2 million in my neighborhood. So (···0.8s) you know, it, the location
obviously is, you know, really important (···0.6s) and I don't know where you guys are that you're gonna be looking at these
properties. So that's why it's so important to know your market and have gotten your comps and be looking at (···1.2s) a
properties versus, you know, comps with A properties or B to B.
You be very sure that you're using, when you're doing your comps, you're looking at properties that are only within say a 15 to
20% difference. And I mean that by their size, by their uh, the location needs to be (···0.7s) as close and, and the same type of
neighborhood. The year of the property you can't use even if a property, this is 2003.
So let's say a property is a 2022 and your comp is a 2023, brand new construction can use those as comps. No, you can never
use a brand new construction that's never been lived in as a comp with a property that's a resale. (···0.5s) Now if the 2022
hadn't been lived in and it was on the market still as new construction, that's different, that's new construction because you get
like a 10 year warranty with the home and it's brand new.
So it's just different. You cannot use new construction with a resale as comps. Just remember that. (···1.4s) I digress. (···1.2s) But
anyways, um, your (···0.7s) price is going to vary on the condition of the property and the location. So, um, I can't just tell you, a
(···1.0s) lot of people will call us and Shelly and I as you know, our students that we mentor and want us to help 'em with what
is this property worth or do you think that this is right?
And I say I have no idea cuz I don't know what's going on in Fort Worth Texas at the moment. I need to research that
neighborhood and that area and find out and give me an (···0.6s) hour and I'll do it and help you. But I can't off the top of my
head it would be impossible, (···0.5s) right Shelly? I mean it's a very big country. Yeah. And lots of different markets and we
have people across the country, so Yeah. Yeah. And even when they send me, you know, three or four or five comps and say,
are these good again?
I don't know, I have to go see where those properties are, look at the age, look at the size, see if they are good comp. So gimme
an hour (···0.6s) and I can um, do that and help you and we're happy to cuz you're gonna need some help definitely at first and
we are here for you. (···2.3s) Okay, so the terms, if we're not buying with cash, we're buying with terms and terms is owner
financing or seller financing? It's, it's having financing on the property without the bank.
But owner finance, seller finance, those are bad words. I don't like to say those things to a seller. There's certain words I don't
like to use. I don't say (···0.6s) contract, that's a scary word. I say paperwork. Um, I don't say things like unfortunately, ugh,
(···0.8s) that's a bad word unfortunately (···0.5s) I say as it turns out. (···1.3s) So there's a whole list of things to just, you can use
linguistics to try to get yourself into the seller terms.
Mind frame, that's a whole nother course we could go into, but you might wanna look at that kind of thing. And Google is
(···0.6s) words to use when selling and words not to use when selling. So I don't say seller finance, oftentimes they will. Oh, so
you're talking about owner finance? (···0.9s) Well yes, and then I move on. I don't dwell on it. Um, so (···2.0s) if the seller's
asking price, um, is a certain amount I might be able to give that or I might even be able to give more than they're asking for.
Um, which then they're thrilled. But it's going to be, um, showing them, you know, here's what I'm paying and then here's the
amount down and here's the um, amount that I can pay monthly. Now the um, and here's how long, but (···0.6s) I let them tell
me and fill in the blanks just like with what's your, (···0.9s) what's the price I want them to tell me?
Let's say we've all decided on the price now they were really, really, really stuck on not getting a penny less than 200. And I say,
yes, I can do that. That's, we'll, we'll agree to the 200 provided you know, my inspections and whatever contingencies, I'm not
promising I have some work to do some due diligence. But let's say we're, we're, we're gonna deal with the 200,000 for now,
then it's (···1.0s) what's the least amount that you would take down?
(···0.7s) I don't say, well I'm gonna give you 20 10% down 20,000. I don't do that because they might have accepted 5,000 down.
So I say, what's the least amount you want down? And they go, well half a hundred thousand. And I kinda laugh and I go, no, I
mean I and I tell 'em if this helps you, I've never paid more than 20% that would, you know, or 10% or whatever. And
sometimes (···0.6s) I pay nothing down because I have repairs to make and we've talked about all these repairs that I need to
make on this home.
It's gonna cost me a lot and you know all that. So (···0.7s) I'm gonna be putting in what is, you know, 20, 30, whatever, $50,000
to rehab the home. So that's kind of my down payment there. I'm improving the home. (···1.0s) Oh, so knowing that, what's the
least amount that you would take? (···0.8s) And then you'd be surprised. Well (···0.6s) they went from a hundred thousand half
to, (···0.5s) could you do 10,000 (···1.2s) maybe?
We'll see I like that better. Maybe I can even get less five eight. Okay, because I'm negotiating. So now I've gotten my down
payment down. So then I say if it's um, let's say that they wouldn't take a penny less than 20,000, 10%. So I've got 200,000 is my
price. I'm giving them 20,000 down. I owe them $180,000. (···3.2s) Well I know that if I pay a thousand dollars a month for 180
months, that's 180 (···1.1s) and that's no interest, but interest is a bad word.
I don't use that word either. I wanna say, well I could probably do something like, uh, the 20 down you want and then I owe you
180 so I could pay you a thousand a month (···0.6s) and a (···0.9s) hundred for 180 months. (···0.8s) And I know 180 months is 15
years. Okay? And they go, oh, how long is that? And I go, that's about 15 years. Oh no we couldn't possibly do that long.
We don't wanna hold the loan like that and do that that long. Well then it's not me going, okay, how about 10? No, no it's, well
how long will you do it? How long could you hold it? Because they may say, well what 12 would be the max if I offered five to
10 and you want at least five, otherwise it's not worth it cuz you gotta have some equity buildup, right? So you get the point
and we're gonna go back, we're gonna give you exact examples to really make this clear home. But you get the point of we're
letting them tell us, okay, what do you want?
And then when they tell me it's like, well no, that's a little much (···0.5s) what I can't do that, would you do this back and forth?
Um, maybe your loan to them is gonna be a second mortgage, is it a first mortgage or a second? And we'll kind of get into that a
little bit more in a minute too. (···1.0s) But um, I might be taking over their mortgage at 180 (···0.7s) and the 20 is gonna be a
second mortgage that I owe them at 200 a month for or a thousand a month for 20 months, whatever, (···0.8s) you know.
But it doesn't have to be just the whole thing. It might be just part is the point on that. (···2.3s) Okay, so your seller financing, as
I've said, um, it can be just the straight first mortgage or second mortgage, but it could be in terms of a subject to, or some
people call that a land trust or a contract for deed is when you're not getting the deed yet.
Um, with a land contract or a contract for deed, it's gonna stay in their name cuz they don't wanna give you the deed. I always
want the deed if I can get it, but if they don't wanna give you the deed because you owe them money, that would be okay.
Possibly I'm still making money. I might agree to that. It depends. But subject two is when the mortgage stays in their name and
I'm just making payments (···0.8s) and our little trick to help you make sure the bank doesn't the bank it's legal, the bank
doesn't like it but you can do it.
If the bank finds out that you've sold your home and you didn't pay off the mortgage, it's possible that they call the whole thing
due and you don't want that. Well the way that I make sure I avoid that, if this couple is named John and Mary Smith, um, then
I'm gonna put the deed in a land trust and I'm gonna call it the Smith Family Land Trust. And when the bank sees Smith family
Land trust, they go, oh they just put it in trust. They didn't sell it, they just put it in a trust for estate planning and then that's
that. So until the bank catches onto this for now you're good.
That's what we've done. I can't tell you there's no risk at all, but I can tell you I sleep pretty good at night having minimized the
risk on that. Um, the seller Takeback mortgage, that's your seller finance when they are gonna hold the paper like a bank, but
they're not a bank, they're just, you're just making payments to them. And then of course there's option clauses that you could
do two lease option, that's a whole nother class. So I won't uh, get into that right now. Um, so when you're wholesaling we are
typically dealing with the cash.
If you're going to (···0.6s) wholesale a subject to or a seller finance something like that, the terms deal, I would suggest that you
know your investor, you know they have the money, they're reliable, they've been in business a while, they're gonna make
payments, you're not gonna have a problem. Um, not just someone you don't know and you haven't seen their financials. If you
don't know 'em, vet 'em out really well cuz you don't want to get in a situation where you've promised to pay and now your
end buyer that you wholesale to is having problems and can't pay.
That would be very bad. So I rarely wholesale the terms deals. I usually keep them if I wholesale them. I know those people
really well and I feel really confident they're not gonna have a problem making those payments. (···0.9s) So just an example of
what the clause would look like on your contract for a seller takeback seller finance is, is you would have a statement on your
contract and there's usually on every contract there's a little extra section for notes that says other.
And you check the box and you're gonna write in and you can hand write it or type it. The seller agrees to carry an open second
mortgage of 40,000 bearing interest at 8% or it could be a (···0.5s) first mortgage, 180,000 bearing interest at 0%. Like I was
talking about a thousand a month for 180 months. It's whatever you guys decide and you're gonna have already known ahead
of time what you can and can't do.
I've already done the math to know that if they, cuz I've looked to see they have this mortgage and I'm knowing that I might try
to get a 40002nd mortgage, the highest I could go is 8%. Like I've done my homework already, right? You're gonna know, well
you're not gonna just wing it at the table. You're gonna know. And if you, if you haven't done your homework, you're gonna
come back and say let me crunch the numbers and do my homework and then I'll come back to you with an offer and that's
fine, you don't have to do it right then and there.
Go back home and work all your numbers out and even call us to help us go over it with you to figure it out. (···0.6s) So you're
gonna say bearing interest 8% and repay repayable in a blended monthly payment (···0.5s) of 2 93 51, including both principle
and interest, this mortgage shall be amortized over 30 years. The mortgage stock shall container clause allowing prepayments
either partial or in full and any payment date or dates without penalties or extra charges, the mortgage shall be transferable to
any person, corporation, or entity de deemed suitable by the purchaser.
That's you. So you say that's saying you can transfer this and assign it to someone else. Uh, we just wanna make a point
regarding the 30, (···0.7s) you know here most mortgages are 30 years. Yep. Uh, but that doesn't mean that you can't pay more
too, like you were talking about. Mm-hmm So quite often I'll offer like 40 or 45 years because I keep my payment down and
then I'll have like a balloon right later on.
Right, right. So then I can, it's an incentive helps me with more cashflow. Absolutely. They don't really care, they just wanna get
out from underneath It. Yeah. Right? Absolutely. Yeah. (···0.7s) And so that 8% seems a little bit high to me, but 30 years
amortized gives you lots of time. (···0.5s) Most of your sellers are gonna say, well I don't wanna have you paying me for 30
years. Oh that's okay, don't worry, we'll have a balloon in it that I have to pay this whole thing off or sell it and be done with it
that you get paid in 15 years, half that time.
Um, just like fyi, I don't like to go less than 10 because I like to really get some good equity buildup before I have to have that
balloon. But you could do 10, 11, 12, 13, (···0.8s) whatever years to have the balloon. (···1.0s) So that's a great point. And by
putting 40 years or 45 years, even 50 years on your mortgage and amortizing it is gonna make that payment really nice and
small for you. So you have cash flow and then over time property goes up, right?
So you're gonna have equity just by having the 10 years even though your payment didn't knock off a whole lot. But if it's out,
you know, 45 years but the time will give you good equity to resell and make cash for make good uh, profit on that. (···1.2s) So
how we buy the benefits to the seller for doing this cuz they might, you know, you wanna point out the benefits, they may not
understand it and just say this is really good for you because you can retain the property as income and you're not paying the,
you're not gonna have to have like capital gain and pay the whole tax all at one time.
You can defer it and pay it little by little. You can still have some income coming in instead of just, I don't know about you. You
know, again, I make jokes, I don't know about you, but if I get a lump sum, it sure doesn't seem to go far. It won't take a year or
two before everybody and their brother has their hand out and that a hundred thousand you're getting at closing. (···0.6s) Oh
it'll be gone in a minute.
But if I could get a thousand dollars a month, boy that could really help. That's my car payment and this and that. And they go,
yeah, yeah that does sound better. So you're helping 'em understand the benefit there and they have the continue to have the
property as security. They love the idea when they, when they say as an objection, what if you don't pay me? I laugh and I say
well I gotta tell you, most of the people I've done this with tell me, they say a little prayer every night that I miss a payment that
I don't pay so they can get the house back. I've rehabbed it beautifully.
They got their money down. Now if I stop paying they get the house back. So they usually hope I don't pay. But that's never
happened yet in 10 years. So you might hope I don't pay too, but I can tell you I will. And then we laugh about it and we move
on. (···1.3s) So they're getting a payment like as if they were renting the property but they're not renting it. They don't have to
deal with tenants and toilets as we say. Cuz most PE people say, oh I don't wanna rent my property and deal with tenants, but I
like the idea of getting income.
So that solves that, that's a benefit for them. (···1.1s) So when you're making the offer, you know, you wanna explain it to 'em
just real simple. And I say, let me explain what we do. We're real estate investors and I always say we even though it's really
just me, but I'm part of Pip's path, I'm got partners all over that I work with, I've got my power team. (···1.0s) You might say
things like we buy in this area, you haven't bought a property yet, it's your first one.
But I guarantee somebody in your tribe here in Pip's path has bought a property here. So you can say we and we sounds like
(···0.7s) you've got some support and you're not all alone and you know what you're doing. So it's knowing when to be little old
me and when to have a we. So let me explain what we do. We are, we are real estate investors and who buy properties in
multiple different ways. Two of the ways we buy are cash at a significant discount or on terms. (···0.7s) And I personally don't
say that on terms with seller finance.
I'll say terms where I make payments to the seller cuz I don't like that seller finance word. (···0.7s) So (···1.3s) then, then you say
we're not exactly sure what we're gonna do with your property just yet. In fact, we might actually sell it (···1.1s) immediately,
uh, um, or have it even sold before we close with you. I have our buyer before we've even closed the deal with you. And that's
my way of explaining to them that I'm assigning it.
And that's all you need to do. You don't have to go in any further explanation than that. All they care about is you're solving
their problem and you're buying the property. They don't care if you're bringing in a partner, a friend, another investor. They
really don't. And you don't have to explain all that. I'm gonna stop there because we're going to start up in a minute and, and
go over the actual numbers and how you determine how much you can make in these two different kinds of offers. And Shelly
and I have a couple real life examples.
We'll go over our own deals to show you how that works. (···0.7s) So come right back. (···11.4s)
(···16.0s) Okay, welcome back. We're gonna be on chapter seven negotiating the Deal. (···0.7s) So we're gonna deal with, uh,
getting the sellers to accept our price. And you can see it's not always so easy, but we've got, uh, some tools and tips and tricks
to help you get this done.
Uh, (···0.7s) okay, so different people, uh, the buyer, the seller, the lender, they all see the home a little bit differently. (···0.5s)
The individual, the seller or yourself that has your home sees it as pretty nice property. Your lender will wanna give you less
money for it and see it as a little bit less. The buyer sees it as a little bit less than that, and the appraiser doesn't wanna give you
the value it's worth and they see it as needing all kinds of work and tear torn apart.
And then of course, the tax assessor sees it as a big estate cuz they wanna tax it real high and they wanna tell you they've,
you've got a mansion worth a lot more money. So everybody's got a different opinion of what the value of this house is, right?
(···1.4s) We've got some tips for you on going out and talking with your sellers. The number one most important thing is you
wanna build a rapport.
You want to really be present and listen to your sellers. I can't tell you how many times I've wound up getting a, a property
under contract when the seller has told me they've talked to half a dozen other people on the phone or that have come out and

seen the property (···0.7s) and they say things like, you know, you really seem to care what was going on. You really tried to
help me. Um, you really listened to me. And that's really the key guys. I mean, just don't be in a hurry and go out there.
And we are trying to solve problems for people. As Shelly said, we don't wanna replace them in the quicksand, you know,
they've got a problem and we feel so bad for 'em that they're behind on the mortgage and their taxes and there's really no play,
no deal. But we wind up putting the home under contract and obligated to get it, um, because we feel so bad for them. And
now we're the one with that's a motivated seller and we're the one with the problem. You don't wanna do that. But um, you
definitely do want to really try to have empathy and listen to understand what's going on and people know when you're
genuine and you're there and you're listening to 'em or not.
So when you go into the home, (···1.2s) there's some, um, things that help build rapport. (···0.6s) Like I, (···0.5s) I try to use my
seller's name. Um, I'll, it just kind of depends, you know, you can tell on who you're dealing with. Um, if it's someone around
your same age, you know, first names is good. I'm in the south, I'm in Florida, so I like to always say like, instead of a last name,
if her name is Mary Smith, I don't say Mrs.
Smith, but I'll, I'll say things like Miss Mary, you know, it's kind of a southern thing and it's like even family does that and it just
kind of makes it seem like (···0.8s) your family or friend that we're calling each other by, you know, the, the local, um, first
name, but kind of the, the local where, where you are. Um, so, um, another thing I do when I come in the house is I take note of
what's around me.
And if I see, you know, a bunch of military things, I'll say, oh, who was in the service? Oh my late husband, you know, and it's
like, well wow, my husband was in the service too. What branch? Or you know, they have dogs and it's like, even if you don't
like dogs, it's like, oh, what a cute little puppy. What's its name? You know, I (···0.9s) love dogs but um, you just wanna try to
have people wanna work with people that are like them, that are similar to them and that people that they like.
So you wanna be likable. You want to try to build some rapport bonding things in common with your seller. So, um, another
thing I do is I always have water on me, but I don't bring it in the house. I actually ask for a glass of water and a lot of times
they'll give you a bottle of water. Um, even if it's a glass of water, I might not drink out of their (···1.2s) well water or sink cuz I
don't know, but I'll ask for it.
And you know, little pretend sips because when guests come over, don't you always offer them something to eat or drink? And
so I want her to be in the mind frame that I'm not this big bad investor business person coming to steal her home that I'm a
friend. And that those little things will get them in the mindset different like you as there as a friend and a guest and not as a
business person. (···1.2s) So the other thing I do is I always ask to, um, sit at the kitchen table because when friends come over,
isn't that where you always wind up sitting?
So I don't wanna go into the office or you know, in a living room, dining room, formal kind of situation. I'll just wind up and put
my stuff down at the kitchen. So I'm kind of controlling where we're gonna try to sit and talk. Um, you wanna make sure when
you're going over there when you have the appointment that if it's husband and wife on the deed that are gonna be making
this decision. And if wife says, is there, you know, Ms.
Mary's there but her husband had to get, be called into work, well then I'm gonna do a quick tour, build rapport and I'm gonna
tell her, well, I'll come back and talk when you know about price and whatnot and (···0.7s) other things when Mr. Smith is
home, because I don't wanna have to repeat the whole thing all over again. It's okay to look at the home, ask them if I can do
pictures. Most people, um, I've never had anyone say no, they didn't want me to take pictures and we're doing it because we
need to send those pictures to our end buyer.
But I just tell them I'm doing it. Um, so that I can remind myself and go back and see what things need to be done. Um, more
things to consider. Uh, I like to ask them, why are they selling you? You wanna uncover the motivation that's going on. Uh,
what's the reason why they're, you know, is it like we talked about the three ds of real estate, is it that somebody's passed
away? So death, divorce, distress, what's going on?
If someone's passed away and now she wants to go move in with her kids or be closer to her kids, that's pretty good motivation
and you can use that later in your talking to her to say, won't it be nice when this house is uh, resolved, you've got got it sold
and you can start moving on to be back with your family, you know, to see your grandkids sooner than later. Won't that be nice
Ms. Mary? So (···1.3s) knowing why they're selling is a key to motivation and really important.
And sometimes they won't tell you the truth upfront. Um, they'll say, oh, (···1.0s) we're just curious to see what we could get.
I've had people tell me that and then it turns out that um, one of the, (···1.5s) one of my first wholesale contracts was a lady
and a husband and wife. They were like a little older, maybe not quite retired, but I guess they had a daughter that had that had
a couple kids and was, she was divorced and she just got diagnosed with cancer.
So they're in Florida and the lady, the daughter was up in Wisconsin I think it was. (···0.7s) And (···0.8s) so they told me, oh,
we're just curious to see what we could get. But I could just tell something serious was going on, well, when do you wanna sell?
You know, that one would say right away and then the husband would correct her. Well, we're not in a big rush cuz they didn't
know me and trust me, right? And they didn't want to let me know how desperate they were.
But after I was there for a while and we, everybody relaxed and they saw, they felt they could trust me and we were talking,
she winds up telling me that her daughter's divorced and has cancer and so they wanted to get the house sold. They didn't
wanna rent it, they just wanted to have it sold to get the money and get there to her to help with the children and her situation
like yesterday. So I wound up getting that close for them in less than two weeks, getting them what they wanted. They
understood it was gonna be a discount, but that was one of my first deals that was really good.
And they did not tell me, you know, right away or over the phone what was going on. So sometimes you just have to be patient
and listen and they will start to uncover what's going on. Um, so the other thing is they, I ask them what they think the house is
worth and it's hilarious. They'll say, oh, (···1.0s) 300,000, okay. And I said, well um, if you were buying this home today, what
would you pay for it?
And they're like, uh, 200,000. (···1.2s) It's like when you ask a question a different way, you kind of get the real truth because,
uh, asking what they think it's worth, they want to tell you a high number. But then asking them what they would pay for it,
they don't realize it's kinda, and they'll tell you the truth that they would pay a lot less. And I'll say, okay, so less, you know, and
if I tell 'em, if you ask them what repairs it needs again, they say, well nothing, it's great. And then I say, if I gave you $20,000 to
(···0.5s) that had to be used in the home, what would you do with it?
And they say, well I'd certainly fix that roof right away that's been leaking. And they start to tell you and uncover what's going
on and then they'll, you know, say, oh I'd update the kitchen and the bathrooms. And I say, yeah, I would probably do that too.
So it just kind of a way to help them, um, start to talk about what needs to be updated or repaired with the home. (···0.9s) So
here's an example. You wanna kind of paraphrase back and help them get to their motivation and show them you care and you
understand what's happening.
So, um, example would be, so John, what you're telling me is your wife's medical needs are causing you to need to be closer to
the hospital. I completely understand why you wouldn't wanna make the necessary repairs and go through traditional channels
to take three or four months to get the home sold and get the money you need. Doesn't it just make a lot more sense to get the
cash you need right now and be able to focus on your family?
(···0.5s) And so you're helping them because they know that you know it's time or money and they wanna get it sold quickly,
but they also know they're taking less money. So you kind of help them to make that decision and be okay with it by saying
things like, (···0.6s) you know, what's really more important, being there for your family or waiting and getting a little bit more
money. You know? And, and so if they think money's more important, they'll tell you and they'll say, I'm gonna wait. But if they
realize that 10, 20, 30,000 is not as important as getting where they need to be, you know, getting the wife the, um, to the
hospital treatment center every day and not driving or leaving her there cuz they were hours away that he couldn't be there
with her every day.
He wanted to sell the home and get closer. So it just helps them (···1.0s) to become, you know, clear on what is most important.
(···2.0s) So, um, we call that mirroring when you're paraphrasing and um, showing them that you're understanding what they're
talking about, you know, paraphrasing it and, and summarizing it back.
So John, what you're saying is, you know, you wanna sell the home so you can get closer to the hospital and be there to stay
with, um, your wife and not have to come back, uh, drive such a long way home and not see her as much. (···1.9s) After I've
toured the home, like Shelly was talking about in the previous chapter and going through all those repairs, I like to go back cuz
they see you making the notes about, you know, things that need to be done in the home.
And (···0.6s) you know, mentally I kind of, for us and they know what's happening is as you're writing those notes about repairs,
um, is kind of like bullets and a gun shooting down the price. So they know as you're taking those notes, you've been, um,
recording things that are gonna need to need to be done. And that's gonna take off from the price. So I like to go back at the
end of my tour to the worst room in the house if the living room is gorgeous, but the bathrooms have a big, you know, wet, uh,
stain in the ceiling that shows the roof needs to be repaired.
After I tore the house, I don't just go back in the living room and say, this really is a beautiful home, you know, I could see why
you're at X dollars. I go back to that bedroom or that bathroom and then I'm looking at that stain and making notes some more
and really kinda wanna leave that in their mind of the worst room of the house, not the best room.
(···0.7s) Usually as Shelley was saying, you know, the first person that talks about price (···0.5s) is not the person you wanna be.
We say the first person that talks loses, it's like a little game you're playing. And I'll say, so, you know, how much were you
thinking you wanted to get for the house? (···0.6s) And they say, well I (···0.5s) I have no idea. I just, I don't know, you tell me
you wanna buy it. How much do you wanna give me? And I I'll repeat it back to them. You really have no idea at all, huh?
You really no idea. Well I guess a thousand dollars. (···0.7s) And of course they know I'm kidding. That's ridiculous. You know?
And then they're like, wow, no, no a thousand dollars. And so I (···0.7s) can say, (···0.6s) ah, well good, good. You do have some
idea, you have some idea. So if you won't do a thousand, what will you do? (···0.5s) See, cuz I really want them to throw out a
number. If I throw out (···0.6s) 200, they might have done 180 as their best number right off the bat.
And they're thinking the same thing that if they say 180, I might have been willing to pay 200. You see? So it's a little game and
you wanna get them to be the one to start the bidding, so to speak and tell you what they're thinking on price. Uncovering your
seller's motivation, like we talked about. Very important. The, um, the goal is you wanna ask these open-ended questions, you
wanna get them talking, you wanna be optimistic about their situation.
You empathize that. Yeah, that's, um, you know, I'm really sorry that, uh, your family is going through those treatments. You
know, I've had family members go through cancer and it's really, or friends cuz I'm sure we all know someone that you can
relate and be genuine to say, I understand how hard that would be, but turn it to positive, but won't it be great when you don't
have to worry about the house anymore and you're there by her side every day to help her.
You know? And that was the (···0.7s) reason, like I said in my first deal, that they took such a significant discount that they knew
the home wasn't that bad. But getting on the market at that time, Mar (···0.9s) homes were selling it took three to six months.
They didn't have three to six months for their daughter to start doing treatment and what were they gonna do with the two
young children? So they had to get there, you know, yesterday. So just turning it into a positive is won't it be great when you're
not worried about this house anymore?
You know, you can have a good night's sleep and start packing and going, um, and moving forward in your plans in the next
chapter of life or whatever it is. (···0.5s) So something you can say is like, so, (···0.7s) so tell me and you know, John, or whatever
your homeowner's name is, I like to use first names. So tell me, John, what's happening right now in your life to make it make
you wanna sell your property to me today?
And I talk in terms of when I buy the house, like I've already bought it and I say things like, um, oh, don't worry, I'll be replacing
that. (···0.7s) Oh, we'll fix that. So it's like getting them in the mindset that this deal has already happened. I don't say, well, if I
buy it, I guess I would do that. No, it's, oh, we're going to take care of that. Don't worry when we close in a couple of weeks. So
it's all projected, like we've already agreed and it gets that mindset to them.
These are the part of that negotiation little tips that gets them in the psychology like this has already happened and it helps you
get that yes that you're looking for at the end of the day. (···1.9s) So (···0.5s) selling what you need to know for the seller is
really a transfer of emotions right now. If they are motivated to take a discount, we're looking for folks that have some distress,
there's something going on because let's face it, otherwise, why wouldn't, they're not, they know about real estate agents, you
know, they're not living in a cave.
They know that they can put their home on the market and get the market value. They're calling you because you say you buy
homes any condition (···0.7s) quick and with cash. So (···0.8s) there's gotta be a reason why they'd be willing to take less than
the property's worth, um, and wanna get it sold so quickly, right? So there's a negative situation, a distress happening and you
wanna help them turn that around and make it well, won't it be, um, you know, just a relief when you go to bed tonight and
don't have the stress of this home and the taxes or this code violations.
(···0.6s) You know, we talk about code violations. I have to tell you, (···0.7s) I don't know all across the country what the rates
are, but I'm sure they're similar. (···0.6s) And in Florida, if you get a code violation that they come out and tell you your grass is
too tall, (···1.2s) it is $250 fine, and it's $250 every single day.
So (···5.0s) if your (···0.8s) property's vacant or you leave the property because you're rushing to help family and you don't know
a landscaper and you don't have time to worry about this and make these phone calls, all of a sudden you've got this huge debt
that's a city code violation and people don't know that as long as you get it cut and you show up with the receipts and the
pictures like I've had to do when we buy these properties, you can get those fines taken off.
But the average guy doesn't know that and he's scared if you have just, um, an open permit is another really common code
violation. People have ACS put in, roofs put in and they get approval, but yet they are missing one form (···0.6s) at the, uh,
building, uh, what's it called? Homeowners Homeowners Association. That homeowners association or your, your zoning and
your building department, they're missing one form that wasn't done.
They see that file that isn't in the file and they send a letter out saying that you have a code violation and it's a thousand dollars
a day for a permit that hasn't been completely, totally closed with the right paperwork. And it's very common. So you just have
to figure out what form you need and take care of it. But to a homeowner, these things are terrifying. You know, we deal with
this as our business. We're not afraid of code violations. We know they can be handled and fines can be removed, but the
homeowner doesn't know everything.
You know, what you don't know scares you. (···0.7s) And so they've got a lot of worry and fear and concern going on, and you
wanna take all the negative emotion and transfer that into a positive situation where you tell them, (···0.6s) I understand that
there's, you found out I asked, I called the city, I understand the violations and we will be getting those resolved. You don't have
to worry about those John and imagine the relief.
You know, (···1.0s) and you talk about transfer of emotion now he's like, oh, thank God these people have come in and they
really are gonna help me and I can get money from my property because a thousand dollars a day, I didn't know what I was
gonna do. And you know, that (···1.0s) it's, you don't have to pay that. So this is a, a really great way, um, telling them a story,
helping them visualize their life in their new situation, whatever the problem is, telling them a story about that, that, um,
situation being resolved.
Won't it be wonderful when you don't have a foreclosure on your record because we're gonna catch up the mortgage
payments and give you some equity that you have and you can go move and start that new job. Or, you know, whatever it is
you help you tell the story and help them to transfer emotion. Also, if I can just add a little quick in there. Absolutely. Um, quite
often, especially with people that are in foreclosure or having some financial difficulty, it's, it's embarrassing.
They don't want their neighbors and their friends to know about it. Yeah. And they feel like they're the only ones in the world
going through that. Yeah. And so I always highlight too, for them, just so you know, you know, I've been through, uh, lots of
different scenarios of different homeowners and you are in a situation that is not as bad as some people that I've seen. This is
something that's fixable and we can definitely move on. And so, you know, put that to rest that there is a light at the end of the
tunnel. Yep, absolutely. Thanks Shelly.
Yeah. Letting them know you're not, you're not alone. It's, we've got this, we deal with this all the time and we know what to
do. Um, we'll call the bank and we can get the foreclosure possibly stopped. You can't make promises, but you can tell things
that you may be able to do. You don't ever wanna make promises because if you can't hold up to that, you know, and things
you're not in control of, that wouldn't be good. But we say we have dealt with this before, this is very common. And if you, um,
fill out this form that they sign as a third party authorization allows me to talk to your bank and we'll see if we can get the
foreclosure stopped and you can do a short sale.
And so you'll part of your power team, hopefully you'll have met someone you know that does short sales on your team and
then they can come in and work with the sellers to get those papers done and start the short sale process so they'll feel relaxed,
like, oh, I have help, this is wonderful. I'm not alone, struggling here.
So, you know, an example of telling that story would be you saying, um, you know, Mr. Homeowner, let me ask you a question.
Do you wanna sell your house and get all the money you need to take care of your situation and gain peace of mind? And the
homeowner says, of course. And you say, well, imagine the relief you're gonna feel after we come to an agreement. And within
days your home sell and you receive all the cash you've been needing. Now picture the first full night's sleep you've gotten in
months. Imagine the feeling that you made a good decision to work with an investor that can focus on a quick solution.
Because of your choice, you can finally focus on things that matter the most to you (···0.6s) see what I mean? If telling them
that story that gives them like, yes, this is a good idea. And now if they were to go tell friends, neighbors, maybe you know,
family, brother, sister, yes, I got my house under contract and what are they gonna say? (···0.8s) How much did you get? Now if
the home is worth 300,000 and they've accepted say 200,000, they're gonna go, (···0.6s) oh, you shouldn't have done that.
That's too low because they don't know their situation. So if, but you can, having helped them to realize that this is a good
decision for them because it's about time, they'll either a, not even talk, feel the need to reach out and talk to those folks
because they've already made the decision. Or if they do and the neighbor says, well how much are you getting?
And they do wind up saying, well, we took a little less, we took 200,000 or something. Oh, you could have gotten a lot more.
Yes. But they can say, I'm finally not worried about this. I'm finally able to just leave. You know, now we're packing and we're
leaving next week. I didn't wanna be on the market for months and continue to have to pay the mortgage. I needed to get
there. And they can, um, kinda stand up for the decision they've made (···1.0s) by you helping 'em do that. (···1.8s) So, um, the
next thing about (···0.5s) negotiating with sellers is you're gonna hit a lot of objections.
And I'm here to tell you objections are a really good thing. (···1.3s) Why would that be? Well, objections means they're not
saying no, you're still talking and they're just coming up with a reason to you that they're having an issue, which is great
because if they tell me what their specific issue is, whether it's the amount of money they're getting or um, it's just the fact that
they don't know me (···0.5s) and they say, well, I, you know, I, I don't know if I can trust you or, or whatever.
I wanna know what they're feeling, what they're thinking, and then I can deal with it. We've got answers to objections. (···1.8s)
So (···0.8s) objections are good and Shelly and I come up, came up with a list. I think it's got like 18 or 20 of the more common
major objections that people have said to us. (···0.5s) Like, um, you know, I don't know you from Adam, (···0.8s) maybe your
business, uh, it won't last.
And then we can say, well, I can understand you saying that, but we've been in business for 10 plus years and we can give you
references of other people that have been really happy working with us. So whatever their objection is, we've answered it for
you. And I would suggest that you read those over and over so that when you're out there with the seller and these objections
come up, you'll have it that kind of, not memorized, but put it in your own words and you'll be able to say something to it and
then you just move on.
You don't wanna dwell on it, answer it, and then, okay, so that's resolved and then move on. And if they come up with another
objection, okay, but when we're out of objections, we should have a yes cuz there's no other reason, right? Not to (···1.3s) the
type object of type of objections you're gonna be hearing are obviously the money, the amount of money. And again, if they're
not motivated enough, they'll wait the time and you'll know pretty quickly you probably won't even be there this long and be
talking to them this long.
It'll have come to light that they're not in a situation of distress, that they need the money today or very soon. The other one is
there's fear about their future and, and the, the risk of working with you or trusting you, inertia, people just, um, you know,
change is scary and it's, a lot of people will stick their head in the ground like an ostrich and not wanna deal with it.
Inertia. I have no idea why. That's crazy to me, but it's very common. You sent five letters while they were in pre foreclosure
and now they're calling you on the fifth letter three months later the week before the foreclosure court date. And so now
you've got a week to get it under contract and get it assigned and get it closed and you can't even get contract, get the title
cleared in a week. So, um, but they waited and waited and waited, not doing anything that can be a real problem. So, but these
are the kind of objections, you know, just afraid to move forward and change and then the time, um, sometimes (···0.8s) they
wanna close right away to get the money they need, but they can't literally leave and move, um, because, uh, they're not ready
for whatever reason.
So you've got an issue with, I need the money, but I need to stay. And we've got ways to handle that too. (···1.0s) So you can
give them, you can close and give them some money they need, but hold back on all the money with the title company until
they actually get out.
So there's ways to handle anything. Um, so just, you know, going over that sheet we gave you is great, but um, basically, you
know, you're gonna listen to that objection, say it back the mirroring and make sure you understand what the objection is. You
know, paraphrasing it, explore their reasoning behind it, and then you're going to answer it, check back, like, does that clear
things up for you? And just redirect the conversation.
Like I said, don't dwell on it, don't let 'em come back and go Yeah, but just kind of handle it, answer it, and move on. (···0.6s) So
next thing we're gonna do (···0.5s) is we're going to talk specifically now on negotiating with price in our next tape. So come
right back. (···12.1s)
(···14.7s) This section, we're gonna start, continue on with the due diligence. What we're gonna start with is when you're
actually going to the property, what are some of the things you need to look at when you're there? So first of all, I stand outside
and I look at the house, stand on the, the sidewalk or the curb, and I look at the house to see how does the actual lot look the
lay of the land.
Is it a nice flat, uh, property or is it on the side of a hill? So sometimes when you see construction on the side of a hill, you'll see
it's almost like tiered, right? They might have retaining walls between each property to keep the, the dirt from going into the
next lot. Um, I wanna see what the drainage does it look like. The neighbors are a little bit higher than this property than I'm
looking to possibly buy. So maybe all the water is gonna run off when it rains into this lot and cause some issues with the
foundation, et cetera.
So I look at all of those things. If there, then I go take a walk around the house. When I got started in this business, I started in,
you know, northern, uh, climate. So we had basements and the city where I started in had really poor soil, very bad drainage,
and it was clay soil and there was a lot of issues. The city is actually built on an inland ancient sea. So the water table's very
high, (···0.5s) even though we have basements in the houses, whereas Cheryl started, you know, in Florida.
So you don't have a whole lot of basements, mostly is on a slab or something like that. And so (···0.7s) you have different things
that you need to look at. So depending on where your experience is, you're gonna have different things you're gonna talk
about. So the first thing I would do then is I always go and take a look at the outside of the house. So I look for things like, how
are the eaves chops hanging? What does the foundation look like? Does it look like (···0.5s) the soil has eroded?
So now all the water is draining into the foundation or the slab or whatever they're the house is sitting on, or is it nicely grated
so that the water runs away from the house? Because if it's running towards the house, that means I could have problem with
the slab cracking, or if there's a crawl space, there could be water in the crawl space, or if it's a foundation, I could have cracks
in the foundation. So I look around the outside to look to see, well, how does the foundation look? What does the roof look like
if I can see the roof to see what the condition is?
How about the exterior? What is the curb appeal of the property? All those kinds of things. If I see anything on the outside that
gives me any, um, questions, then I go inside and I go to that area to see what is going on. And I'll see if it, you know, if it's slab,
I'm gonna go take a look to see are there any water issues? Maybe if there was eaves, troughs weren't hooked up properly, um,
if there's lot of big trees that are right up against the house, they could be causing issues and cracks in the slab or in the
foundation.
So I look for all of those things. (···0.6s) I go in, if there is a basement, I will go first thing to the basement. And if it's a fully
developed basement with, you know, walls and drywall and stuff, you may or may not be able to see much, but (···1.0s) you can
take a look and see, you know, is there any water you can smell in the air that there's kind of that musty smell that's down
there. And so I had this one example. I was going out with one of my mentor clients and we were going out looking at houses
and we were looking in, uh, the city where I live at this particular house, it was half duplex and there was actually two, sorry, it
was two duplexes, side by side that were owned by the same person and they were being sold and they were right at the
bottom of a hill.
And so their houses were, these two properties were quite flat, but all the houses above it, you know, were on these tiered, uh,
lots coming down. So, and the, you could see where the water would drain down the sidewalk in the, in the street whenever it
was a heavy rain.
(···0.8s) So it just happened that the day that we were there, we went into one of the houses and I went into the basement and
the, um, utility room where the laundry was and the furnace, et cetera, was undeveloped. And in the back corner, I (···0.7s)
could tell on this cement slab that there was scaling on there, meaning that there was, looked like there had been water coming
in. And when the water comes in, when it leaves this deposit of, you know, calcium or whatever it happens to be in the soil
(···0.6s) on the side of the foundation.
And I said to my client, I said, I wonder what is causing that? And we hadn't gone out and looked outside at that property yet in
the background we've gone through the other one where we were now going through the second one. (···0.6s) As we were
standing there, we went upstairs and it just was like kind of perplexing to me. (···0.7s) And I looked out the back window and it
was starting to rain. Cause we were looking out the, the bedroom windows and it was pouring buckets.
(···0.7s) And as we're standing there looking out the back window, we could see into the backyard and the, there was, um, a
back lane and the lane was paved. So it was coming down this hill. (···0.6s) And as we're watching it, the water was starting to
accumulate because it was raining so hard and this water came down the hill. The intent was that it would drain out the lane
into the side, into the street. And there was a big sewer drain there for the water to go into.
Well, (···0.7s) something had happened in this particular property. They had done some, we work in the back lane for some
reason. There was a hole and it de decherd the water. And the water came straight across the parking lot and it landed up at
the back of this house. And I said, I gotta go outside and see what's going on out here. I went outside and it's pouring rain and
I'm standing out there and here the water was coming and it was pooling cuz the sidewalk came out here.
And then there was gravel here and the water would come down, the sidewalk was quite high and it was churning and digging
at this big hole. And then the water just sat there. And so what had happened when they poured the foundation, there's these
little spots where they had one cement pour. They didn't have quite enough cement, so they come back with a second load.
And there's sometimes this barrier that comes in there with the rocks and it can cause issues if you don't go and seal it properly
on the outside. Well, this house was probably built in the eighties (···0.8s) and so at a deteriorative time and water will take the
path of least resistance.
And this water was coming into this foundation and running down the wall. And that's what was calling the causing this, the
scaling. Well, all he had to do was go to the back lane, do a little bit of work in the back lane to redirect that water down the
back lane out to the street and then go do some landscaping up against that house. And you'd have no problem from there. If
you could, if you could see where that little hole was, you could actually tar it on the outside.
But there's also product you can get on the inside that you inject into, into those seams that'll, and you seal it off and then it
keeps it from water from coming in and uh, keeps it, uh, watertight on the inside. But if we had not been there at that exact
time when that water was pouring down there, we would never have figured out what was causing that issue. It just happened
to be the right time at the right place kind of thing.
The houses were very stable, um, really good condition. The owners had kept them very well maintained, even though they
owned them for a long time. They had owned them from the beginning. They were, they'd had them for like 30 years or more
and they were getting ready to retire and that's where they were selling. And so you never know. So then now that I've gone
into the basement, I also look at the systems. I look at the HVAC or the furnace or water heater, electrical panel. What does the
plumbing look like? Does it look like it's up to code? Are there any issues there that I need to worry about?
(···0.6s) Then, then I will go to the rest of the house cuz I, now I know that I got a good foundation, it's good solid house, good
systems in place, then it looks like a potential to take look the rest. The rest is then usually just, you know, some fluff. I gotta do
a little bit of painting. You know, we always talk about lipstick on a pig. So we're just gonna kind of do a lipstick job, clean it up,
make it look good. These were rental properties. We renovate rental properties different than we renovate houses that we're
gonna do, (···0.9s) excuse me, I fix and flip with.
So I (···0.9s) will take a look at the interior then and see what needs to be done. I will (···0.5s) make a list of everything they
need to do. I'm taking pictures as I'm going along and then I'm gonna go out and try to figure out what do I think that's gonna
be as far as the repairs. And I'm gonna cover that a little bit further in this sec segment as we go forward. And so, um, then we
take a look at, if I'm gonna buy this property, what is my end use of this property?
Am I gonna keep it as a duplex and just rent it out with two units or am I going to put basement suites in each of those duplexes
and turn it now into fourplex? And if I'm gonna do that, then what is the zoning on the property? Does the zoning allow me to
do that? If not, can I go do the renovations, put in the basement suites and can I get it, um, certified by the city, uh, to change
the zoning now to a four unit and, and make those suites in the basement, legal and legal and conforming.
So there's two different things you need to keep in mind. I can have a suite that may not be a legal suite cuz maybe it was a
single family home and it's only zoned for one unit, but I put a second unit in there and it may conform to what the standards
are in the city for a secondary suite, but I've never gotten, got it approved to be a legal suite. So it could be conforming but not
legal. (···0.7s) It can also be a legal suite. Maybe it's an old building that had two units and the basement suite was put in like 20,
30 years before and now the zoning has, or the building requirements have changed the building code and it doesn't meet the
code, but it's a legal suite so it's not conforming.
So there's different things you need to figure out in your neighborhood. What is the terminology they use and how do you get
those suites approved. Now the suite, if you're in an area where there's no basements, maybe you can put a suite in the garage
or above the garage, you know, build another unit. A lot of, uh, communities now with bigger lots, um, you know, we'll let you
build a unit and put it in the backyard as a secondary suite that's coming in there.
So you need to check, uh, what that would be in your area. And they could call it different things in different neighborhoods.
(···0.5s) So you also wanna check to see is it in a flood zone? You know, that is very important depending on where you're at.
Like for Cheryl where she lives, that's a huge issue. You know, you may not be able to get insurance, you might not be able to
get financing that if you can't get insurance. Where I live, we do have a flood zone downtown by the river, but 95% of the city is
outside the, the flood zone.
So it's not as big of an issue. And the insurance is not a big, it is a big issue in the flood zone, but it's not a deal breaker usually
on those things. So you need to check in your area what you're, you know, gonna be doing. Some of you're gonna be in areas
where you're gonna have septic and maybe a well on the personal property. Some of you're gonna be on municipal sewer and
water, you know, it's gonna vary. We don't know where all of you live. And so you just need to do a little bit of due diligence
yourself and figure out what is what for your community.
(···1.3s) So after them done the meeting, so I've gone through all this stuff, I've done the meeting, I've told them I'm gonna go
talk to my partner, I'm gonna work my numbers, gonna get back to 'em in 24 or 48 hours, whatever the case may be. (···0.7s)
They might be going away for a few days and they may not want you to call back for like three or four days. So whatever that is
that you've agreed to, make sure you are cognizant of that and keep that appointment. So I might have to talk to my
contractor, my inspector to get a, a quote.
Um, I might have to do a subsequent meeting then as a result to come through. (···0.7s) And certainly if I'm gonna be
wholesaling this property, what I, how I tend to set this up right up the beginning is that I will tell them that I'm part of a larger
team. There's a number of sub work together and I'm here today to talk to you and possibly put an offer under your property,
(···0.5s) but I may not be the one closing on the property.
So I have other members that I work with, other investors, we, they may wanna come through and take a look at the property. I
might bring some of my contractors through. So I just wanna know, is that gonna be okay for me to set up a subsequent
meeting and if so, how much notice do you need? Normally 24 hours notice is kind of standard in most areas, (···0.5s) but I need
to f you know, figure out, you know, do they work during the day? Is it best to come in the evening? You know, what is the
situation (···0.6s) if it is a vacant property? (···0.5s) And once I get it under contract, I will ask for the right to uh, show the
property and maybe get a key to the property.
And so we'll talk a little bit further about that when we get into chapter eight. (···1.3s) Now, if I decided that I am definitely
gonna look at this property, you know, seriously, I wanna pull the title to determine how much is owed and if there's any liens
on the property. So you wanna check with your county appraiser or tax assessor sites (···0.6s) in your area. If you're not sure
how to pull the title, you can phone the county office and ask them.
You can talk to your title company or your lawyer and ask them to help you as well as you're moving forward. (···0.5s) So now
that I have all this information, I know what my ARV was when I started out (···0.8s) and I know kind of where I wanna be, but
now I, I know exactly what work needs to be done on the property. So I'm gonna reevaluate my numbers. Does it, you know,
my original offer that I had potentially in mind may go way down because there's a lot more work at the property than I
thought once I got there it was like, you know, all kinds of things, termites and stuff that they didn't tell me about.
(···0.6s) So I want to, you know, (···0.7s) then reassess it, (···0.7s) then I'm gonna follow up with the seller to let them know what
my offer is. (···0.8s) And if they're interested in proceeding, then I'm going to either go back and meet with them and have the
contract signed or I'm gonna email or fax them a contract. (···0.9s) If I have a feeling that, um, they may do something (···0.7s)
that would put my contract in jeopardy.
So let's say the market's fairly hot and the seller, uh, you know, was accepting of my offer, but they really would liked more
money but I, I didn't think I could pay more money in the deal cuz it didn't make any sense for me. Then they might say, well
you know, if someone else comes along with a better offer, um, I might just take it. And I go, well you need to give me first,
right? You have me under contract unless I give them the right to take other offers with clauses in the contract.
They really should be just taking my my contract. But if they insist and I have to put a con a clause in there that says, okay, you
know, I have 24 hours notice on what other offer you take so that I can make a counter offer, decide if I wanna accept that. Um,
if not, then those kind of things that happen, I'm maybe a little concerned that they might try to go around me and find
somebody else. In that case I will go to the county and register a caveat or a cloud on the title.
I can have my lawyer do it or you know, find out from the county how to do it yourself (···0.6s) and make sure that I put that
caveat on so that if someone else comes in, I have a registered interest in that property so they can't sell the house to
somebody else without taking care of me. So either they gotta accept my offer and deal with me and I may agree to pay a little
more depending how badly I want the deal and how much money is in the deal or they gotta pay me to go away, gotta pay me
maybe $5,000 to (···1.3s) drop my contract and move on and let them take the other one.
So it depends on how that situation fill out. I don't fill out (···0.6s) a register at caveat all the time, only when there's a bit of an
issue that I think could potentially come back and jeopardize my deal and I really want the deal for whatever reason. But again,
a deal's a deal. I don't wanna get totally emotionally caught up in this thing, right? That I forget everything else and just pay way
too much for the deal.
(···0.7s) Again, you gotta keep your emotions under a check cuz you're running a business and does it make business sense for
you to do that? (···0.7s) As soon as I have it under contract, then I'm gonna start marketing the deal. (···1.4s) So (···0.7s) we
talked about originally when I first got started in this chapter about how we're gonna have inbound and outbound calls. So we
talked mostly about, you know, when the people are calling us, (···0.7s) but in some cases I'm gonna get a list maybe of people
that are in foreclosure for example.
And I'm gonna drive around and go door knocking. I'm gonna pick a few zip codes that I wanna work in and I'm gonna go knock
on the door and see what's going on. (···0.6s) So it's even when I'm out driving for dollars, I might find houses that are
distressed, talk to about that in one of the previous chapters as well. (···0.6s) And I just might, you know, walk up to the door
and start talking to people again. You just need to get outta the car and see what you can find out.
(···0.8s) Obviously we don't want you to approach a house if you don't feel safe and if you're out there by yourself and you
wanna bring someone else with you, then write down the address, take down, you know, details on the house that you can see
from the outside and then, you know, get a partner and come out at a later date or a later time (···0.5s) to go do knock on the
door. Um, most of the door knocking that I do is off of foreclosure list cuz I specialize, as I mentioned before in foreclosures.
And so I will, the people don't know I'm coming, it's cold calling, I'm just knocking on the door and see what I get.
You never know what might happen, right? (···0.5s) And so we both do that based on lists and based on stuff we see as we're
driving around. (···0.7s) So I'm going to, um, get their name and number and when I knock on the door, if they're not open to a
call right now or to talk to me right now, I'm gonna get their name and number and a time that would be appropriate to come
back to meet with them. Um, if they have something else that's on the go or they're in the middle of something or leaving to go
to work or whatever it might be.
(···0.7s) If nobody's at home, then I will leave some information in the door again, not in the U (···0.7s) U s p s um, mailbox,
leave it in the door if there's a second mailbox on the house for flyers, et cetera, you can put it in there. (···0.6s) And I'm saying,
you know, I wanna buy your house. And you know, there's, when you go through the foreclosure class, there's a whole raft of
tools of that they give you as well.
You can put a postcard in the, in the stick it in the screen door or whatever and say, Hey, I was driving by today, sorry, your
house. I'm interested in buying your house. Please gimme a call (···0.7s) and put your name and phone number on there so they
know who to contact you. If you have a business card, stick it in, you got your your website on there, maybe they'll give you a
call back as well. (···0.7s) So I get my list and I determine where I'm gonna go and uh, then I just get in the car and I start driving
around the zip code that I'm in.
(···0.6s) When I knock on the door, I'm gonna introduce myself and we have a little bit of a script that Cheryl and I are gonna go
through with you. Uh, when we're talking to people (···1.5s) when we're out, um, we're gonna role play this together. I'm gonna
be the seller and Cheryl's gonna be the investor. (···0.6s) So let's say they come, all of a sudden someone knocks on my door
(···0.8s) and I go to the door and I go, hello. And here's Cheryl standing at my door.
(···1.0s) Hi, we just purchased a home in this neighborhood and one of your neighbors said that they thought that maybe you
were looking to sell your house. (···1.6s) Really? Who, who was that that told you I was looking to sell? Oh, you know, I'm, I'm
not sure and it might not be this house, but it was definitely on this street, right in this area. Are you looking to sell your house
by chance? Well, (···0.6s) no, hadn't thought about selling my house. Oh, well I'm so sorry to disturb you.
Do you know any, anyone in this area that is looking to sell? (···2.5s) Yes. Uh, you know, (···1.0s) well now, now that we talk
about it, possibly we might be thinking about selling. (···0.7s) Oh, well that's great. (···0.6s) Then you would go into your seller
script that's in your handouts and you would know what you're gonna say if they say, on the other hand, (···0.6s) No, I really
don't, um, don't have any plans to sell at this particular point in time.
(···0.6s) Okay, well do you know anyone in the neighborhood that is looking to sell? Um, my neighbors have mentioned over
coffee a couple weeks ago that they might be considering to sell, you know, a little bit later in the year. Oh, that's great. If we
could get that address from you, we pay and you'd be handing them your business card with the referral fee on the back that
says we pay $500 referral fee if we get an address from you that we wind up purchasing.
Right? (···1.3s) Well that'd be great because (···0.7s) if I refer this to you, hey, I can always use 500 bucks for something. So
(···0.8s) Great, Thanks. I will definitely keep that in mind, uh, Cheryl. So yeah, thank you very much. Well, thank you. We'll let
you know if anything comes about. Have a great day. Thanks, you too. (···1.8s) And so, you know, depending on what happens,
you never know when you get to the door, uh, sometimes they'll say, oh, (···1.6s) thank you so much for, for dropping by
because (···1.0s) I really don't know what options available to me.
I'm, (···0.9s) you know, (···0.5s) at my wit's end I don't know where to go. (···0.7s) And so then I'll say, well, you know, that's
what I'm here for. We provide a service that most people don't know is (···0.7s) available and if we can help you in any way, we
certainly wanna do that. (···0.5s) Is do you have, is it a good time to come in now and talk to you? And if they say yes, well then
I'll go, well, thank you very much. And then you go in and you go through the, the same thing that we just talked about.
You know, when you're talking to them at the premise, if they say no, I mean I'm really kind of busy. All right, so, um, are you
off work tomorrow? All right, tomorrow I have some time, you know, as we had just said, you know, between 10 (···0.6s) and 11
and maybe I can come back at or three o'clock in the afternoon I can fit a another meeting. I'm gonna be close by in the
neighborhood. Would that work for you? Either one of those times and then I pick a time where I'm gonna come back and see
them. And so then I'll go into more detail just as we talked about when we're at the house, going through getting information,
taking pictures, et cetera.
And I wanna find out as much as I can about their situation. Now you're at the house with them again, if they're in financial
difficulty, foreclosure, they don't know what their options are, we can explain that and I'm gonna try to get as much
information to help make the decision about their situation as what as I can when I'm there. (···1.3s) So then, uh, when you
think about kind of a summary, (···0.6s) be prepared.
If you're not prepared then you're preparing to fail. So you wanna start maybe taking a look at this information. Uh, we have a
script that we're providing for you for incoming calls. We just went through kind of a little bit about what happens uh, when
you're doing cold calls, the door knocking and give you some other tips earlier in this uh, chapter. So go through that stuff and
you know, review it. What you might wanna do is do some role playing with some of your family and friends or maybe your
business partner that you're working with to prepare yourself for potential questions that a seller might ask just to prepare, you
know, how do I talk to people I'm not comfortable maybe doing it.
You know, just (···0.7s) do a little practice with some people. So to help you become better at what you wanna do that (···0.7s)
and then you wanna prepare to negotiate. And in chapter seven we're gonna go through and give you some more tips and ideas
to help you with that. And again, you wanna take those tips and practice a negotiation and discussion and gathering
information with somebody that you have in the uh, in your team.
Alright, so now we've talked about, you know, taking the initial call, (···1.0s) getting some information from the owner, um,
doing some cold calling. (···0.7s) Now we're gonna talk about, you know, analyzing the deal. If you're gonna make an offer on
the house, I need to have an accurate estimate of the properties arb. So we've brought this up a few times.
We bring this up on purpose multiple times because it is so important that you really get your good numbers up front and you
use whatever tools are available to help you in doing that. And Cheryl did a great job of going through, you know that from a
realtor's perspective she's always got access to a lot of good information. (···0.5s) So we wanna find the that ARV after repair
value. Also a lot of people call it the m uh, fmv, the fair market value. Same thing. Basically what is the house gonna be worth
once it's fixed up?
(···1.0s) And then we need to figure out what is it worth today. So the best way to determine this is of finding those similar
properties in the same area know as comparables. (···0.7s) And we also have the P2P tool for those of you that have subscribed
to it. And um, I'm going to get Cheryl to talk about that as well because as a realtor she has gone through and compared uh,
P2P to comparables. So Sheriff, you wanna just talk about this slide please? (···1.0s) Yeah, absolutely.
(···0.6s) So guys, (···0.6s) we are recommending and part of p2p, so I took it upon myself to every time I had a property I pull all
my comps and get my ARV number and then go into P2P and pool comps and see what the ARV would come out, um, from p2p.
And guess what, it was spot on. So I've done the same thing with Zillow and the number can be spot on or it can be a lot higher
or a lot lower.
So be very careful if you're just gonna try to look at Zillow. Zillow can give you that Zestimate estimate for just a quick glance at
the property. When someone calls and they tell me the address, if I'm on my laptop, I might put the address in just to kind of
look at it and it says it's worth 250. I just, just gives me a ballpark, okay, it's gonna be worth maybe somewhere in between two
to 300,000. But other than that I don't count on Zillow but I can count on p2p. If you have a subscribe to that, I'll tell you how to
get your comps.
You're gonna go on the left hand side when you pull up P2P and it says analyze the deal, you'll click on that and then you're
gonna click on create a deal analysis. You're gonna put your property address in, then you wanna click go back to list (···0.8s)
left hand side, it'll say comps, click on comps and boom, it's gonna give you as many as there are. It'll be maybe five to 20. So it's
gonna be your job to go in and make sure that they're the same age roughly, you know, within that 20% same size.
It might give you some, if your home is a three two, it might pop in a couple three threes or a four two and you just wanna keep
it as accurate as exactly comparable and only look at the ones that are three twos if that's what you've got. Um, if you only have
(···0.9s) one or two, you can use one with one extra better bath. It won't kill your your numbers, but um, I've used P2P over and
over again and I'd say I'm fairly confident now that I could just let it pull my comps and save me time that it will give you a good,
accurate number.
(···1.3s) Okay, great, thank you so much Cheryl. Um, you know, because she has access to the mls, she can go in and pull those
numbers really quickly. Um, for me to go and do the comparison, I gotta go to a realtor and get the information available.
(···0.7s) So it just makes it so much easier and um, you know, if you're gonna subscribe to that tool, use it to the max you
possibly can cuz there's great information in there that can help you a lot with your business.
(···0.6s) So the next thing we need to look at then is, you know, what is the poten potential repair cost of the property? (···0.6s)
And uh, so you wanna get a a ballpark figure initially going in. This is gonna take a little bit of time. It's gonna vary from one area
to the other. Uh, cuz some places the costs for materials and, (···0.6s) and, uh, labor is much higher than other areas.
Like I'm always so envious of the prices that, uh, Cheryl gets or some of my stuff that I can do in Phoenix. I can do things so
much cheaper than I can way back in my hometown in, in, uh, in Alberta, in Canada. So the costs are just, they vary a lot
depending on where you live. So you just need to get, you know, out there and determine what those costs are. So you might,
might use a contractor, you can also do some quick and dirty assumptions if, and we kinda use the categories of bad, really bad
and awful, that means that there's a lot of work that needs to be done on them.
So here's some quick tips that you might wanna do. And we put this together in one, uh, sheet (···0.6s) along with some of the
stuff from chapter seven, which is coming up, which will be provided to you as a handout. So you can see, you know, how to do,
how to compare the price for the mayo that we're gonna go into in chapter seven.

And then a (···0.6s) quick and dirty estimate for the repairs. Then you're, you know, gonna get for your actual estimate, you're
gonna get a real, um, a contract to come out and help you as you go forward. But four to start off. So we have the three types,
bad, really bad and awful if it's bad, typically might need a new kitchen, maybe some work in the bathroom, paint, flooring,
fixtures, minor plumbing (···0.6s) and some minor electrical, maybe some minor landscaping. Just clean up on the outside,
maybe wash down the house, et cetera.
(···0.5s) So (···0.6s) those, again, these prices are gonna vary from one area to the other, but you can probably use an
assumption about $20 a square foot that you can go in. So the house is, you know, uh, a thousand square feet, $20 a square
feet is gonna be $20,000. Now (···0.8s) most, if you're just doing like a lipstick basic, um, update on, on a property paint and
flooring, maybe a few little light fixtures are probably the base core stuff that you do on most of your homes.
It's when you start getting into the bathrooms and kitchens that, you know, starts to cost you money. (···0.6s) So this is a place
you can start. (···0.5s) Then you're gonna compare how this compares to costs in your area. If it's what we consider, you know,
really bad, everything listed in bad category plus a needs some electrical panel update, maybe a new hvac, a new roof, you
know, major wall repairs, (···0.7s) lots of landscaping. You're probably gonna consider $30 a square foot (···0.7s) if it's really
awful, means that I need to do all that other stuff in number two plus windows siding, maybe there's some foundation issues,
structural issues, major wood rot, you know, maybe you've had some termite damage or something.
(···0.6s) I might have to do some rewiring replumbing, major landscaping, rip up the whole thing. Then you're looking at
probably $40 a square foot. (···0.5s) And so depending on what exactly happens in your area, just to give you a ballpark.
So when you're doing this, when we get into the next chapter, we'll use these same assumptions and it'll make sense too when
we start working through the Mayo formula to show you what offer to make on the property. We're not gonna go into much
more details at this point in time. And so (···1.0s) the key thing, uh, as a real estate investor to get started is to don't be caught
up in analysis paralysis.
(···0.6s) I want you to go out and start making offers. If you don't feel comfortable right away. Maybe you know somebody else
in the area that's an investor that you can kind of like tag team with. Go with them to a couple showings to get you comfortable
with what to look for. See how they, you know, put their offers to their, how they deal with homeowners (···0.5s) and then
what they do with their offers. Ask to see a copy of it. So then when you get your deal on your own, you can start making offers.
Now the first one is the toughest.
That's always the one that, you know, it's, we sweat bullets over the first one and I guaranteed you're gonna put all these things
in there that and maybe overanalyze it, take, you know, days to get decision what you're gonna offer, (···0.5s) and then you're
gonna put it out there and, uh, you asked maybe for too many things or whatever, didn't make it simple enough and the seller
comes back and says, no. And then you go, oh, (···0.8s) okay. Gotta know. It's like (···0.9s) dodged a bullet. So now I go along
and I make a couple more offers.
Maybe they don't work. This is a numbers game, don't get discouraged. Keep on plugging in offers because eventually you're
gonna get the yes. Sometimes you get the yes on the first time, sometimes it takes 10 or 20 before you get a yes, but eventually
you're gonna get a yes. Now, (···0.6s) now I have to make some decisions not to figure out what to do. So make lots of offers,
(···0.6s) make sure that you're, every time you do an offer, you're gonna learn more and you're gonna get more and more
educated on how to do this.
You have the Pips path team to help you as you're going forward. And so, you know, by all means, this is where you need to get
started. Feel the fear and do it anyway as you go far. So now we're going to end off this chapter and the next chapter we're
gonna start is chapter seven. And it's all about negotiating the deal and how we're gonna deal with the sellers and how we're
gonna talk to them, establish rapport and everything to do that. So (···0.6s) catch us on the next one.
We'll see you soon. (···13.2s)
(···14.7s) So we talked about, you know, how to gather information when you're there. We're gonna go into a little more detail
(···0.6s) on that. So once I start taking calls, (···0.7s) when, you know, I put out my marketing, people start calling me. Uh, the
first thing when I answer the call, I always go, hello Shelly speaking, may I help you?
And so right away I identify who I am on the phone. If you just go, hello, (···0.5s) then someone you know says, hi, I'm calling
because there was an NAD and it said to call Shelly. I go, yeah, this is Shelly. So I usually just say right up front who I am, doesn't
matter, you know, when I'm answering the phone, who's calling me? I, (···0.7s) you know, put that out there. Um, so I wanna
find out why are they calling me? There's a reason why they called obviously. Um, and I wanna make sure that I get their phone
number, (···0.7s) their name (···1.2s) and the address of the property.
(···0.9s) And then of course I wanna know why they're calling, why are they looking to sell? I'm assuming they're calling to sell
because my ads usually say stuff like, I buy houses and we buy, we buy houses, cash close, quick, et cetera. That's usually the
incentive to get people to come. And again, I wanna know, you know, how did they find me track those results to make sure
that I'm, you know, my advertising's working. (···0.8s) And so I do clarify when the call comes in, quite often a phone number
will pop up on the screen and I wanna make sure, is that the correct number to contact you because it could be at work and
voting from their work office number or whatever happens to be.
So I wanna verify that all that stuff can go onto the property information sheet. So I recommend you print off a bunch of those
property sheets (···0.6s) and have them sitting in your office beside your phone. If you don't have an office, designate a spot in
your home that you're going to be, you know, putting your materials where they're close at hand, like maybe get a little filing
cabinet put in the corner of the dining room or something.
Maybe you're gonna work off the dining room table. Um, that's fine when we first get started, you may not have room to set up
a formal office, but you wanna have a de dedicated space where you can have these things out. So I wanna start gathering all
this information. I do wanna clarify, are they the owner of the home? If not, who is the owner? Maybe they're an adult child
phoning for elderly parents, um, which is quite common.
Or maybe they're phoning on behalf of somebody who's ill, who's outta the home in the hospital, whatever the case might be.
(···1.0s) I wanna get some details on the house. Like we're, as I mentioned when I went through the information sheet, (···0.6s)
you know, basically I really wanna know what are the beds, how many bedrooms, how many bathrooms, what's the size,
(···0.5s) how old is the property? (···0.7s) And then I know when this proximate square foot kinda gives me an idea if it's a good
house that would be a possibly easy to market.
If it's a really tiny house, you know, now we have all kinds of inventory that's out there. You have a lot of communities now
going with those tiny house, um, you know, programs that are like a couple hundred square feet. (···0.6s) And in some of your
larger markets like New York, et cetera, the condos downtown are only a couple hundred square feet because it costs so much
to build in those locations. So you wanna find out kind of what it is and (···0.6s) you'll know based on your market the where,
where you work, kind of what is the standards.
Usually over time you should be, you know, going out and looking at some properties on mls, see what are the standard houses
in the, in the area that you wanna be focused on. And we talked about back in previous, you know, you know how to evaluate
markets and how to choose an area to go to. (···0.7s) So I do wanna ask him on the phone, so can you tell me a little bit about
the house? What is the condition of the house? Does it need any repairs? And they'll come back and go, oh no, you know, it's
not too bad. And I go, oh, so how's the paint?
(···0.5s) And they're gonna go, oh, well now that you mention it, yeah, you know, I could probably do a paint job. When was the
last time you painted? Oh, probably about 10 years ago. Okay. I'm writing down (···0.6s) paint the house because it's probably
in bad shape. And I'll say, what about the flooring? You know, do you have carpet? Oh, and how's the carpet? When, when did
you change the carpet? Oh, it's been like 10 or 15 years. It's changed the carpet. So I'm writing down (···0.8s) needs to do carpet
and then I'll say, what about the rest of the house? You know, how's the kitchen and everything looking?
Oh good, good. And so you write down, oh it's good condition. And then you get out there, right Cheryl? And you look, oh yeah,
there's big holes in the wall that there's no handles on the doors. The doors have fallen off and the kitchen cabinets are missing
half the doors, but it's in really good shape. So, or it's just keep that in mind. It's So dated is from 1950s or sixties that yes you
have to update It. Yeah. And even like you walk in and a lot of houses were renovated and built around that 1980s kind of
timeframe, right? Mm-hmm. And at that time there was a certain kind of kitchen cabinets that were standard in their
community and you look at 'em and go, yeah, those are eighties cabinets.
I can gotta do something with those. So, you know, just through experience of time, the more you're doing this, the more
you're gonna pick up on. (···0.7s) So I do wanna talk to them about the finances, which I mentioned when we were going over
that sheet. Um, this is where people may be a little hesitant to talk to you about what's exactly owed. They may not fully tell
you everything, or they might tell you, you know, incorrect information.
They might actually yes, lie to you as (···0.8s) we talked about in previous as well. But it's just because they don't know who you
are. They don't know how much they can trust you to tell you the information. And if they're in, you know, financial difficulty,
people take that very personally. They're very upset and worried about it. They don't want their neighbors to know, et cetera,
what's going on. So, (···0.8s) you know, don't be surprised, try to get as much information as possible. Uh, but I will say to them,
I said, I, I just really need to know the financial situation.
If you are behind on payments for any reason, uh, that really is important for me to know now cuz that'll help me make a much
better decision on how I can help you move through this process going forward. So I really try to, you know, encourage them to
give me as much information as possible. And then I wanna find out about the interest rate and how long they've had the
mortgage and stuff as possible. If they are in foreclosure. And I think as I'm going through this process (···0.5s) that there's, I'm
probably gonna go out and this might be a potential deal when I meet with them in person.
That's one thing I will say to them. By the way, when I come out, can you please have all of the financial documents that you've
gotten from your lender, their lawyer, anything that you might have had related to the foreclosure, it'd be very helpful for me
to see. Cuz I'll be able to tell kind of where you're at in the stage of the foreclosure and you know, if there's some other issue
that they're running into with property taxes being behind, I wanna see those letters from the city and the municipal district as
to what, what the situation is there with the property taxes and anything else that might have happened.
Maybe there was a flood or a fire and there's some insurance issues. All of those documents are really things (···0.9s) to go
through. Now don't be concerned you are, you know, brand new possibly in doing this kind of business, don't worry about it.
Get as much as you can. You can scan them with your phone, take them back and then you can always contact somebody you
know, at Pips path.
Contact a lawyer to get some advice as to how to handle this moving forward. So, you know, get as much information as you
can over the phone. It helps you, you know, make better decisions. (···0.6s) And then, then I'm gonna ask them, so what are you
looking for for a price? And they'll go, well I'm, you know, I'm not sure. And then, you know, we'll go through and ask a bunch of
questions and they go, well you know, what do you think the properties are worth in your area? And they'll might say, well pull
from air.
Oh my neighbor down the street said that, you know, they had, (···0.6s) you know, paid or sold their house for X amount of
dollars. And I'll go, yeah, but what kind of house did your neighbor have? Does your house similar to that or is that what you're
looking for? What do you need when it comes to down to this? If I was gonna buy your house from you, what do you need in
your pocket at closing? How much money do you need? (···0.5s) And then they might come and say, oh I want like a hundred
thousand dollars. And I go, okay, well alright so first of all, you know, you've already told me that you owe a hundred thousand
dollars in the mortgage and the property is only worth 180.
So there's not $80, 80,000 worth of equity and it needs some work. So (···0.7s) probably not realistic that I'm gonna pay you a
hundred thousand dollars. But if you were gonna move and just walk away from this and put the whole thing behind you and
move on to something you know, brighter in the future, (···0.6s) what would be the minimum that you'd need in order to, you
know, close on this deal and probably would be enough money to help them move, get outta the situation.
You know, maybe they have to hire a moving company or whatever to help them, uh, somebody to, you know, u u-haul or
whatever. (···1.1s) So, and then I wanna find out when do they need to move? Maybe they've got a new job and they have to
move to another part of the country or part of the state. And so when do they start their new job? Uh, have they made
arrangements for the kids to move schools, et cetera. So what is the timeline maybe, you know, one of the parents is gonna go
early and the other will come behind with the kids once they get settled and get something going there.
So you wanna find out if I think that it's a good opportunity, then I wanna get an appointment to go view the house at that
time. And then I'm gonna set up something that works for both of us. I'm gonna put out two times. So say, well how about I
come uh, tomorrow sometime around noon because I've already found out that one of they work from home, uh, noon or one
o'clock, which works better for you. So I try to control that time so they're not saying, oh, like how about nine o'clock at night
tomorrow night?
No, I don't wanna be out at nine o'clock at night and some neighborhoods driving around the uh, the city. So I'm gonna try to
get a timeframe that's comfortable and then I'm gonna hopefully arrange for someone to come with me if I can't arrange for
like Cheryl to come with me, for example, to go look at it. I make sure that my buddy knows where I'm going, who the people
are, what is their address, what are their phone numbers? Because when I'm going out then I wanna make sure that I have a
backup plan in case if they don't hear from me in like half an hour, then they should be phoning somebody to come just in case
there's a problem.
(···0.9s) Let me add in too that, (···0.5s) you know, (···0.7s) we're dealing with sellers and the next um, section we're gonna be
talking about (···0.7s) negotiating and it's about setting the tone and a mindset. And so you don't wanna say, uh, when would
you like me to come out tomorrow? And uh, I can come anytime. What's good for you, you're a business person, you're running
a business, you don't need them, you don't need to buy their house because there's thousands of houses for you to buy.
They need your help. So you wanna set the impression that you're busy and you have other houses to see and their house is not
the only rodeo show in town, right? So you say, well let's see I could squeeze you in tomorrow morning between 10 and 11 and
then it looks like I have some time tomorrow as well. I could come out between two and three.
Which one works better for you now? So you get the impression that I've got a full book schedule, I've got lots of houses to see
and that's telling them that just plants these little seeds like (···0.8s) we don't need them, we don't need to buy their house. You
don't want them to think that because then they're in the driver's seat and you wanna try to keep yourself somewhat in the
position of, of running this Absolutely. Because you're the one that's (···0.6s) gonna be the decision maker whether you're
gonna buy this property or not.
Yeah, really you're the one that's doing that again, you know, that was really good advice that Cheryl gave. I think that's really
good cuz again, you wanna control this. You're the one that's gonna be making the decision whether you're gonna buy this
house or or what you're gonna do going forward. (···0.7s) And it may seem, you know, trivial to get in and tell you, you know,
remember this, remember that. But when you're in the middle of the heat of the conversation with these people and you're so
excited cuz you just, you know, this is your first phone call and you don't know what to do and you're like, you know, faking it
till you make it kind of thing going through this whole process, you, you will forget things.
And so here I always say don't get caught napping. (···0.5s) You wanna make sure to remember to get their name, address and
phone number. And so here's a prime example. I was in Phoenix (···0.7s) and I'm working on some deals and I happen to meet
some investor friends of mine and while, and we're at a very busy restaurant, it's very noisy, lots of people going on and he gets
a phone call, one of the guys that I was sitting with and he gets up and he goes outside to take a phone call and he comes back
in and he's so excited cuz he does release options and he had somebody that wanted to get out of their house.
They were in some financial trouble and they were moving from Phoenix back east to be with family. They just went through a
nasty divorce and they just wanted to get away from this whole situation. So she had agreed to do a, what we call a sandwich
lease option, where she was going to let him rent to own the house from her. He would then in turn sublet it on a rent own to
another person.
So he was gonna be the middle man in the middle of this deal. (···0.5s) So he's so excited he's gonna meet the homeowner the
next day at one o'clock. So got the address and I'm sitting there and I'm going, you know, you went out there, you took a bunch
of information or (···0.7s) with her had a discussion but you didn't have any pen and pap paper with you and you don't have any
pen and paper with you here, so did you get the address? And he goes, (···1.0s) oh (···0.8s) yeah, I never asked her the address.
And I said, okay, and what was her name?
You know Julie? And I said, oh, and so do you have Julie's phone number on your phone so that you can call him back? She
goes, oh yeah, I think it's on my phone. Picks up the phone and goes, (···0.6s) oh, I know a number. (···0.7s) And I went, okay. So
Julie's now waiting for him to show up at one o'clock tomorrow to talk about this deal and she is willing to like hand over this
house to him. He already had four or five rent own clients that were looking for houses in that neighborhood and they were like
a standard three bedroom, two bath house, perfect for rent to own.
And he knew the area exactly where she lived. He was the whole thing. And so needless to say, she uh, never called him back
the next day. So a couple of days later I asked him about it and he is like, oh no, she never called me back. And he said, I
couldn't remember the address. He said, I just racked my brain, couldn't remember it. And so he ended up losing the deal
because he was caught napping. He didn't write down the name, address, phone number. So I always wanna make sure that uh,
you know, you do that and I've done the same thing, you know, get driving in my car, stop, write a bunch of information down,
then I go, oh man, I forgot this.
Or I got and hopefully I got the phone number that I can get through it. So, (···0.5s) you know, those are some of the things
you're just, you're human things are gonna happen (···0.6s) as you move forward, just try to handle it the best that you possibly
can. Right Cheryl? Yeah, I filled out the entire sheet with all great detail and at the very top it says name, address, phone
number, and that line was the first line and it's blank because I was so excited I got to talking to them and when I hung up I
realized it's okay, I'll have the number on my phone.
(···0.5s) And it said no caller id so I didn't have it. Totally. (···0.7s) And some sometimes I write down the name and phone
number. Great. And I was like, what was that woman's name? And now you get a phone and back and go, can I ask who I'm
speaking to? Yeah. (···0.7s) And so that's a little embarrassing but you know, whatever happens. So we just went through a lot
of different tips on you know, what to consider when you're handling calls.
And so in order to kind of make this whole thing flow a little bit better for you, let's do a practice call and Cheryl and I are gonna
do a little bit of a role play here. We have a script that we're gonna provide to you on how to handle those inbound calls and
you can modify it for when you're doing door knocking. But we have another door knocking script we're gonna go through as
well. So what we suggest is that you, you know, if you have a partner that you're working this business with, sit down with your
partner together and the two of you practice making phone calls if you don't have a partner, if you do this by yourself, find one
of your friends to come over and have some fun with it and just practice doing different things and um, seeing, you know, how
you come up with what you wanna say.
We're gonna give you some sample verbiage of how, you know, handle a phone call, but you're gonna find something that
(···0.6s) is more like you, how you would normally communicate.
You're gonna find your way and just you'll practice different things and you'll kind of come up with a little bit of a routine of
how you handle these kind of things. So we're just giving you some tips. So let's go and do that. (···0.9s) So this will be the
handout (···0.6s) called Seller Script. (···2.1s) So we've, you know, had a um, campaign. People are starting to call us. (···1.8s) So
here we are. (···1.0s) So I'm calling Cheryl to set the tone for this scenario.
(···0.5s) I'm calling Cheryl off of one of her ads that I've seen. (···0.8s) So the phone rings bringing, (···0.8s) Hello, this is Cheryl.
Um, hi is this uh, we buy houses. I saw a sign that said we buy houses. Yes. This is Cheryl Jimenez with Integrity Home Buyers.
Thank you for calling. We buy houses with either cash or terms or by assigning the sales contract to another investor on our
team.
We can get you an offer within 24 hours of seeing the property. May I please get your name and address (···0.7s) and your
phone number in case the call drops? (···1.0s) Oh sure. This is Sally, Sally Seller (···0.9s) and my phone number is (222) 333-
4444. (···3.3s) Great, thank you. What's the address of the property you'd like to sell? Well I currently have property at uh, 1 23
Apple Street in any town in Florida.
(···0.6s) Okay. Does the house need any repairs? (···0.9s) No, it doesn't really need any repairs. (···0.9s) Now we've got little
notes in there guys now the roof could be 25 years old and it's not leaking so they say that the roof is fine, it doesn't need a
new roof, but (···0.8s) they just don't understand how we are gonna need to fix up the homes. You're gonna have to prompt
'em to get that information about repairs a couple more times and you'll see. (···4.3s) So the investor would say, okay, if you
were going to stay in the house, is there anything that you were planning on doing as a repair or an upgrade?
(···0.9s) Well you know, now that you mentioned that my roof is, gosh, it's gonna be about 25 years old, (···0.5s) so if I was
gonna stay here for a long time, I most likely would have to (···0.5s) redo that roof here pretty quick. Okay. Okay. When was the
last time the bathrooms and the kitchen were updated?
(···1.2s) Kitchens and baths are big selling points guys, so it's important to know if they've ever been updated cuz that would be
something pro your investors' probably gonna need to do. If not, Well you know, they're original to the home. I think I've, I've
been here a few years and I've never done anything to the kitchen and the bathrooms or they're the way I bought 'em. (···0.8s)
Okay. Are there any other fixes that you would make if you were going to continue living there? (···1.4s) You know, it's a good
thing we're having this conversation cuz you know, now that I'm, you're making me think about those things, I would, um, the
carpet is kind of old so it probably is gonna need to be replaced.
I could use some paint. There are a couple holes in the wall from my kids who were wrestling in the hall, you know, but their
foot through the wall or whatever. Yeah that can happen. I've got kids too, so a little ad lib anytime that they're telling you
something personal, it's good to try to relate and build that rapport.
So, you know, I'm asking questions differently over and over to try to pull more information a little deeper about the repairs.
(···1.4s) Is the property listed on the MLS with a realtor? Uh, no it's not listed. I've been trying to sell it on my own to save some
money from paying, you know, real estate, uh, fees. (···0.9s) Okay. Have you received any offers? Uh, yeah I did receive a
couple. (···0.8s) How much was the offer?
I, (···1.0s) one was for 10,000 less than the value on Zillow. Uh, but he had to sell his house first and I couldn't wait that long and
cuz I didn't know how long it would take to sell his house. (···1.0s) Oh, I see. (···0.5s) So just be patient guys and let the seller
talk whenever they're going, it's good. They're gonna start uncovering motivation for you is what's going on, the more they talk.
(···0.6s) So, um, I'm not quite sure.
Why didn't you accept the other offer? (···0.7s) Well like I said, he had to sell his house first (···0.6s) and I didn't know how long
that was gonna take (···0.6s) for his house to be sold. (···1.6s) Oh, I see, I see. Um, so if you let them talk, they might start to get
more relaxed and tell you, um, that person had to sell their home first. So what does that mean? Was it under contract? You
know, could they have sold it in 30 days or do they need to get it or would it have been It wasn't even under contract could
have taken a long time so I kind of pushed her cuz I wanna see if she'll tell me how fast she needs to sell.
(···0.7s) So (···0.7s) moving on, I'd say are you the only owner of the property? Uh, no it's my mom's house. Uh, but she's in a
nursing home so I'm living here, uh, in her absence. (···0.6s) Oh, I'm sorry to hear that. (···2.0s) Are you both on the deed or do
you have a power of attorney for your mother?
Uh, no, I'm not on the deed. I'm just selling it for her. Oh, I see. Okay. Is she able to sign the closing papers or will we need to
get you help to get a power of attorney for her? (···0.8s) Oh, she can sign. Yeah, not a problem. Okay, so remember what we
said now mom's in a nursing home, we don't know if she's had a stroke. We don't know if she's really gonna be determined to
be of sound mind and we might need to get that power of attorney because the daughter, the adult daughter is the one that's
trying to get it sold for her.
So that's just a food for thought. Um, might have to deal with that later. I (···4.4s) Great. Do you know how much she owes on
the property? Uh, I think it's about $90,000. Okay. (···1.5s) Remember we need to talk about the mortgage because we don't
just offer cash, we offer terms and I can't offer in terms if I don't know (···0.6s) what that mortgage is and the terms for it.
So just ask this matter of factly, some people will give you a lot of resistance. Why do you need to know about my mortgage?
Right? Um, and you'll just say, well we (···0.5s) buy also remember with terms and I need to know about the mortgage to be
able to make you our best offer. (···0.6s) So then I would say, how long has your mother owned the property? Can you find out
how much longer she has to go on the mortgage and what the interest rate is and what her monthly payments are?
(···0.8s) Hmm. (···1.0s) Well I really don't know why you need to know all that information. I just wanna sell the house. (···0.7s)
Yes, I, I can understand that, but like I mentioned before, we either buy with cash or we buy with a higher price if we can buy it
on terms and that's why I need to know about the mortgage. (···1.6s) Oh, okay. Well I see. (···1.2s) Do you know, is she current
on payments? (···1.9s) Well, no actually we are a few months behind on our pa.
(···3.2s) Okay. Sometimes a question like that can trigger them to start telling you about all the bad stuff that's been going on
and problems they've been having (···0.5s) and you really need to be patient and just sit and listen and, um, let them tell you
everything that's been going on, if that happens. And that'll help you build rapport. (···1.3s) Are there any liens or home equity
lines on the property? Uh, nope. Nope. (···1.5s) Okay.
And why are you selling right now? (···1.4s) Oh, well I don't wanna live here anymore. I, (···0.5s) I just wanna move on. (···2.0s)
Mm. (···2.1s) Now I just kind of pause and say mm. To see if she might elaborate and tell me a little bit more. Again, the more
we get her to talk and open up about her personal stuff, the more rapport you're building and people will work with someone
they have a good rapport with and she'll start to trust me and feel comfortable and I can find out what else is going on.
(···2.8s) Do you know what you're looking to sell the property for? Yeah, I don't really know. Okay. (···2.8s) Remember we said
that the first one to talk about price, uh, is not who you wanna be. We're trying to get the seller to know if they have an idea
how much they want cuz if they, um, You know, tell you one price, uh, or if you put out a price, it could be significantly higher
than what they would've accepted.
So we're really trying to get them to be the first one to talk money. (···0.6s) And since she says she doesn't know, um, I might
make a joke and tell them, well honestly I would, I might pay a million dollars for the house (···0.6s) and she probably would
think I'm being just silly or, (···0.5s) you know, might even say, yeah, right. Might even get a little upset. And I would say, no,
really, I told you we buy on terms, if you would take $25 a month, I'd pay a million dollars for the property.
And uh, and that might seem ridiculous, it's probably not gonna be $25. But I wanted you to understand what I meant by us
buying on terms. So because she said she had no idea, I would, you can also say something like, um, would you take a thousand
dollars for the property? And of course most properties are worth quite a bit more. And then you wanna laugh and just say, I'm
only kidding, but you see what I mean?
You do have some idea. (···0.6s) And if she gives you a price, you might say, well how did you come to that price? (···0.9s) Well,
(···0.7s) I heard the neighbor across the street got that much for their house. Oh. And I figured it's pretty similar to ours. (···1.0s)
Mm. Well, if you were to sell the property for cash today, what would be the minimum that you would accept? (···2.0s)
Probably a hundred thousand dollars.
(···1.8s) Hmm. (···2.3s) Now guys, I pause and because I'm such a talker, I have to do this in my head, (···8.0s) Counted to 10 and
I didn't say anything. And when I went (···0.8s) mm, (···0.9s) it showed her that I was dis disappointed. I'm upset with that a
hundred thousand.
And she starts to feel a little pressure because we're making a friendship connection on the phone. And I just went, (···0.7s)
mm. (···1.0s) Then I was quiet and I let that sit. (···1.0s) And so then I say, is (···0.6s) that the best you can do? And (···1.2s) she,
she might say, well, I might go five or $10,000 (···0.7s) less than that. (···0.8s) And I, and you'd be amazed how often that
happens. It's wonderful. So I say, okay, so what are you gonna do with the prop going to do if the property doesn't sell?
(···1.2s) Well then I'll, I'll eventually list it with a realtor. (···2.3s) I see. (···0.5s) So (···0.7s) again, that helps you uncover
motivation and urgency. If she says, well, I'll just list it with a realtor, I'm getting (···0.7s) the feeling here. I don't know about
you guys, but I'm starting to see that yes, she probably needs the money, wants to sell, she doesn't wanna be there ready to
move on, but there isn't really a stressful situation.
She's not like, I need the money to pay mom's bills for the nursing home. There isn't anything like that. So she doesn't seem to
be real motivated and I may not be able to get this for the right price. (···1.1s) So, um, at that you can say, let me run some
numbers and make an appointment to either go, I, (···0.9s) I would probably at this point not even make an appointment to go
see it. I'd probably make an appointment and tell her, let me do my research, let me look at your property and let me get some
comps and when can I call you back and we can talk.
So now that I know she's around that a hundred thousand minus maybe 10, 90,000, I'm gonna get my comps. If the property's
worth 200,000, I'm gonna call her and see if I can come out and see it today. Mm-hmm. Or as soon as possible. Right. Um, if the
property's only worth a hundred thousand and I know she's at 90, um, I know the cash deal probably won't work.
I'm gonna call her back, talk some more, continue building rapport and maybe see if she'd be interested in that terms deal
where I can make payments to her for the 90,000. (···1.8s) Okay. So that is, that's the end of the sample. You kind of have to go
with the flow and see what comes up (···0.6s) as the call goes along cuz you never know what they're gonna say, what's gonna
happen, the motivation, um, you know, so just you have to kind of go with it and when you're practicing, just throw at some
different ideas to each other and see, you know, just practice different things that you think people might, you know, bring to
your attention and see what would you say and what would you do?
Just take some time, (···0.6s) play with it a little bit. Mm-hmm. Have some fun doing this. And again, the whole intent is that
you're gonna feel comfortable talking to people, but to also be your authentic self. Yeah. You know, be comfortable with what
you're saying is something that is, is something that you would no normally say.
Yeah. So we've given you some verbiage, but you know you're gonna make it your own as you go forward. (···0.8s) So (···0.6s)
now that I'm going to make an appointment to drive across the city to go see these people, um, I want to make sure I'm doing
some things before I get there. So I'm gonna be getting my comparables together so I can figure out what the RV is, the after
repair, um, values. So I'm gonna be talking to a realtor, you can use p2p, um, you can use Zillow, do some assumptions based
on, you know, if there's nothing for sale in that, or sorry that's sold in that neighborhood, but there's a bunch of stuff for sale,
then I'll take a look at what's for sale and I'll make an assumption.
I'll do an, um, take a look at comparables, do an average price on those properties and then I might deduct, you know, 5% or so,
uh, for, and make an assumption that that may be what the house sells for. Cuz usually, unless it's a really, really hot market
where you're getting competitive bids and things are selling for above list, usually you get it for a little bit of a discount of what
it's on MLS listed at.
So I'll take a bit of 90, 95% (···0.5s) average of what the assume of what the, uh, comparables are, and I'll use that as an
assumption rule of thumb. But I'm gonna (···0.6s) do my very best to verify with the realtor. (···0.5s) So before I go there, I'm
gonna go on Google Maps, take a look at the house so I get it prepared so I know which one I'm gonna be going to, I'm gonna,
on the way there, I'm gonna determine, you know, where are the amenities in the area.
Drive the neighborhood a little bit to see how does, you know, what are the comparable houses in the area. When I pull up in
front of the house, I'm gonna get outta the car and I'm gonna look and go, okay, how does this house compare to all the other
ones that are around it so that I can see whether this is the best house in the neighborhood or the worst house in the
neighborhood. Ho hopefully it's close to being, you know, the house that most of the neighbors are would be happy for
someone to pick up and clean up.
So that's the kind that I'm looking for. Again, we wanna know our limits when we're going out there. We do our comparables.
We know we can't pay any more than that. We're gonna find out more information, we're gonna work backwards. And in the
next chapter, chapter seven, we're gonna show you how to work the numbers to determine what would be your maximum
allowable offer, which is called Mayo. We'll go through that in chapter seven. (···1.0s) So I'm gonna take along my worksheets,
the property information sheet where I've got all the information, what that I've had to with the seller.
Uh, when I'm having sitting down with the seller, you know, I can turn that sheet over and make all my notes on the back of the
sheet so I have it all in one place. I have my checklist with me as well. I'm going along so I'm prepared when I get there During
the meeting, (···0.5s) I'm going to, you know, make sure that I have all the information that I have with me. (···0.6s) And then
I'm gonna ask them for any information I've asked them for before. So if they're, you know, in foreclosure or tax sale or
something, I wanna know anything that's related to the property that I need to know.
(···0.7s) I'm going to ask to take a look at the house while I'm there. I'm gonna make notes on the condition of the house as I'm
walking through and we're gonna talk a little bit more about them. I'm gonna ask questions, I'm gonna comment. And one time
I was at this one house (···0.5s) and the people were not supposed to be there. I was going there with my realtor and it needed
a lot of work. And so we'd go into the house and the homeowners there. And so you can't really be, you know, open and honest
when you're talking to the realtor about what's going on.
So you gotta be discreet. (···0.8s) So we're walking in and we get to this bathroom (···0.8s) and the bathroom was like over the
top full of fish. She had this (···0.5s) fish, um, shower curtain, the fish decks everywhere, all these, everything was fish on the
cupboards, everything. And the toilet seat was resin clear resin and inside of it was these little plastic fish and seashells in it.
And I'm thinking, oh my gosh.
Uh, so anyway, I'm walking into this bathroom and I go, oh, look at this. You got everything to match this relationship fish. And
she goes off on this thing about how she loves fish and gets into this. So her and I start talking about it and we're kind of joking
around and really broke the ice. Established really good rapport, went through the whole property, um, asked her a whole
bunch of questions. There was a bunch of issues we went through that we sat down, I asked if we could sit at the kitchen table.
And one of the things that I know Cheryl, uh, likes to do and I like to do too, is ask if I can get a glass of water and I sit down and
try to be comfortable.
A lot of them will offer me coffee. Um, I don't drink a whole lot of coffee, but I'll ask for a glass of water if that would be okay.
And so we sit at the kitchen table just like we're old friends and we start going through all this stuff. Afterwards, when I put in
an offer with my realtor, he phoned their realtor and their realtor said, oh, is this the woman that you went through this
afternoon? Oh yeah, she really liked that woman. She really wants her to get that house.
So at that time that market was hot, everyone was buying properties for 20, 30,000 above list. I got in and made an offer at like
30,000 below list. My realtor was having a heart attack about it. I said, no, no. So we're gonna make that offer. I ended up
coming up a little bit on my offer and I ended up getting it for 20,000 bull lists. At that time, that month, I was the only person
at Calgary that got an offer below list because it was, the market went up like a hundred thousand dollars in three months at
that time.
And I was able to get a really good deal, but I had great rapport with the owner while I was there. And during the next chapter,
chapter seven, Cheryl's gonna go over, you know, establish a rapport and negotiating and, um, give you some tips and
guidelines of what to do with that. So, you know, we're also, I'm gonna ask him as well, while I'm there, are there any other
liens on the property? Any open permits, any code violations, you know, any fines from the city or, or the community
association, the hoa, maybe they might be out of, uh, sync with something that's going on with the bylaws.
I wanna find out anything about that and whatever they have with it. Again, I ask permission to take those pictures. Um, if I'm,
you know, if I feel comfortable making an offer, I'll do it, but if not, you know, this is your first time out, first time making an
offer, just say to them, you know, I need to go back and talk to my partner (···0.6s) and work my numbers and I'll, I'll get back to
you. And if I tell them I'm gonna back and say 24 or 48 hours, I make sure to mark them on my calendar and I phone them back
when I tell them I'm gonna phone back.
You may want to bring your contractor through to give you an estimate. Uh, so you're gonna say, would it be okay if I bring one
of my contractors through so I can, you know, get a better idea of what the work is required and get their permission to do that
at that time. I make no promises as to, you know, what I'm gonna do, what I'm gonna offer or anything because I don't know
until I really work my numbers and feel comfortable. And especially when you first get going, you wanna, you know, make sure
that you're comfortable in doing that at.
(···2.0s) And so I'm gonna break it off at this point in time and we're gonna come back. I'm gonna talk to you about some things
to look at (···1.0s) when you're actually out at the property. So I'll give you a better idea of (···0.8s) what are the kind of the red
flags that might be highlighted for you as you go through the property. So right back. (···11.4s)
(···17.5s) Hello everyone. Welcome back. We're now at chapter six, moving on to working with the sellers. Uh, so one of the
things that we will highlight for you is that we really want you to be focused and be present when you're dealing with the
sellers, either on the phone or in person when you're going out to meet with them.
(···0.5s) And sometimes you're gonna deal with scenarios that are be either inbound or outbound. Inbound, meaning that
you're gonna have calls coming into you off of your marketing activities. And outbound is when you are calling to follow up
maybe from a message that's been left or an email that you got with a phone number to contact somebody. So you could have
either one. The key is when you're talking to them, you wanna get as much information as you possibly can.
(···0.6s) And so, you know, it depends on what's going on. On the outbound side too, we will talk to you about, you know, either
calling out or returning calls. Sometimes you might wanna do cold calls in the area that you wanna target. You just wanna
(···0.5s) go try to find as many people as you can. If you can get a phone list of some kind which is more difficult in some areas,
(···0.5s) or if you wanna do door knocking. And we'll go through a couple different scenarios of how you wanna handle that.
(···1.2s) And we'll give you a sample script of some things to say when you're talking to people at the door. (···1.0s) So when
you're talking to them, you wanna find out as much information possibly can about what the situation is. Most likely the house
is vacant, but not always. They could be living there, they could be in the verge of foreclosure. It could be, you know, a family
member's home that's, you know, gone into a, a nursing home or something or they're moved and somebody's living there
taking care of it at the time.
You're gonna run into all different kinds of scenarios. The one thing to keep in mind is that you're gonna run into a lot of
emotion typically when you're dealing with people because they're usually in a distressed situation. Could be financially, maybe
they have an illness, (···0.6s) you know, maybe there's been unfortunately a passing in the family. You just don't know what the
situation's gonna be from one call to the next. So be prepared for anything. And the key is when you get involved in these
situations, you wanna keep your emotions in check.
It is very easy to (···0.7s) meet with some of these people that have, are going through a really tough time and you are gonna be
compassionate and wanna take on, you know, some of their problems, help them best you possibly can, but keep in mind that
you know, it is their stuff, not necessarily your stuff and that you're here, you run a business and you're trying to help the best
you can. But we can't help everybody unfortunately.
It's just the nature of, you know, the business depends on how it's going. (···1.3s) So (···0.7s) typically the houses that we look
for, right? Cheryll, I mean it's something that needs some repairs. That's the ultimate inventory, hopefully that they're vacant.
There's nobody there cuz I have a little more flexibility. Um, they may or may not have equity. Uh, I think Cheryl mentioned
yesterday that there's a lot of properties out there that are clear title that people have owned for, you know, 20, 30 years and
they've paid off the mortgage.
And so, you know, that would be the ideal kind of property to get cuz there's a lot more flexibility in how we're gonna deal with
that. As far as making our offers, (···0.7s) we typically wanna discount on what the asking price is. We wanna get a as good a
deal as we possible can and as much flexibility in that, um, price for ourselves going forward. So we have more room to work
with the deal depending on what the deal is. (···0.6s) But again, not everyone's gonna be qualified.
Not everyone's gonna necessarily be motivated. Uh, you're gonna get some tire kickers that are gonna see your ads and they've
got their house (···0.6s) on MLS and they've been dealing with it, you know, for quite some time. Um, however, if they are listed
to mls, they still have to deal with their realtor, even if they call me directly cuz they have a contract that says during that time
that they're responsible for, you know, um, putting the deal through with the realtor and they're so the realtor gets paid
(···0.7s) and even if they've expired, if they've canceled their contract, there's still usually a timeframe of 30, maybe 90 days
depending on the jurisdiction that you're in as to the timeframe that that realtor still needs to get paid for that deal.
So (···0.9s) anyway, I don't wanna go into a whole lot of elaboration regarding that, but, uh, when you're talking to them as
you're feeling out the situation gathering information, you will start to determine whether they're interested in selling or not
and exactly how motivated they are.
Uh, you may make an offer over the phone, I would suggest probably not your very first one because you may not feel
comfortable in doing that. But after you've been there for doing this business for a while, if it's in a neighborhood that you're
very comfortable in and you've done deals in before and you know a lot about the deal, you might make an offer over the
phone (···0.5s) subject to, you know, checking it out, maybe going to the property, seeing, seeing what the property's like and
getting more information on that.
And if, if you feel that it's a really good deal, that's when I'm gonna set up a time to meet with the, with the homeowner and
then actually going to a more formal process for the deal (···0.5s) as you go for to making my offer. (···1.5s) Okay? So typically
they don't know as much about the market as you do. I always say it's a PFA pull from air is the price that they're gonna offer
you because they've, you know, heard that the neighbor down the street sold their property for you know, 350,000 but the
house is really only worth two 80 because their neighbor down the street was in a different subdivision.
A totally different kind of inventory. So, you know, (···0.8s) ask what their price is. Whoever says the price first (···0.5s) is the
best we want them to be give telling us how much they look rather than us have to give them an offer upfront if we can
possibly. (···1.2s) So we wanna make sure that we can determine (···0.6s) from the information we gather and we got the
address of the property, we wanna calculate what it would sell for in good condition or after repair value, the a RV that we
talked about in previous chapter.
And so we want to, you know, take a look at what the after repair value is gonna be, subtract your estimated repairs, uh, to
reach that, you know, compared to where it is as is on the property now we're gonna be putting offers in based on the
condition of the property right now, usually I take some money off for the repairs, whatever happens to be, there's different
ways you can do that.
(···0.6s) I take along the contractor interior and exterior check sheets (···0.6s) and as well a property information sheet. I'm just
gonna pop those up very quickly (···0.7s) just to show you what um, those look like. (···0.6s) Here's the property information
sheet (···0.9s) at the very top. I just wanna point out a couple of things. First of all, you wanna keep track of the day that they
call you cuz that's important to remember.
(···0.5s) And you might have an area, you know, the subdivision or you know, community, whatever happens to be the source
on here is really important as we talked to you about, uh, earlier about you wanna find out where did the call come from? Who
is the people, how did they find you? So you wanna know was it a referral and if so, who is a referral person? Did they see it on
one of my Craigslist ads or on Facebook?
Where did they see my information? Cuz again, I'm always trying to determine if my marketing is working or not and I'm always
tweaking to see what's what. (···1.2s) So I wanna get the property address (···0.7s) right away so we know what that is. We also
wanna know the name of who we're dealing with and are they the p people on title (···0.6s) so you know, what exactly is their
relationship to the property? Are they the owner? Are they the owner's, children?
Is it their neighbor, family friend? Who is it that's calling for whatever reason? Um, and that, you know, cuz it could be an estate
sale that they're calling you on, you know, someone could be in the hospital and their sister is calling on their behalf. You
wanna figure out who they are and what's going on. And then of course, how do I get ahold of them? (···0.6s) Their, you know,
work number, their home number, their cell number, their email address as well. Whatever you can for contact information.
(···1.4s) Then I wanna know a little bit more about the property. Is the property vacant? Now there's a lot of little check boxes
on here. You don't have to do all of them. Uh, I wanna know if it's vacant or occupied somebody there or not. Is it a single
family home all by itself or is it half a duplex? Is it a, you know, a townhouse or a row house, apartment, condo? What is the
situation? Key is for me? What is the, uh, number of baths and bedrooms that they have?
Is it a garage? And then a little bit about, you know, tell me a little bit about the property. Does it need any work? What kind of
work would it need? Would it need some paint? Do I need new flooring? You know, most people that call in on a distress
situation (···0.7s) most likely haven't had money for a while to do renovations. So you're gonna have probably a little bit of
paint, a little bit of flooring that has to be done on the property. Um, and I wanna know a little bit about, you know, is there,
how's the vac unit?
Is it in good shape? Um, in the northern communities you could have basements, not so much necessarily in Florida or you
know, down in some of the southern states (···0.8s) and I wanna know when it was built, do they know what the tax appraisal
is? And they may have given you what they want for a price (···0.7s) as considering what they think the market value is. So I'm
gonna keep track of all that information. Now, one of the other things that's really important to find out is what is their current
situation regarding the properties, um, mortgage?
Is it clear title? Is there a mortgage? Uh, is there the behind on their mortgage payments? Are they on the verge of foreclosure?
What is the situation there? So I have an understanding if there is a mortgage, I wanna know (···0.6s) what is the, you know,
current mortgage, who's the lender? Are they in trouble? Are they behind in payments? How many mortgages do they have?
You know, one or two.
Now people may or may not wanna talk to you about all this stuff when you first call, right Cheryl? Because when you, they call,
they're a little leery. They don't know who you are. They just got a number off the internet someplace or maybe out of a paper
if you're know, advertising in print. (···0.5s) And so they're not quite sure, they may not tell you everything, but you wanna get
it. And I'll just say to them, you know, I really just kind of need to understand what the real, um, situation is here. And if that's,
you know, if, if you're having some financial trouble, is that what you're calling me today?
What is the situation with the property (···1.2s) if they are calling me because there is, um, a challenge with their lender. They
they can't afford the payments. You know, maybe they've been, Lewis lost their job or they've been off sick, they didn't have
insurance. (···0.6s) I wanna find out then how many mortgages first and second mortgage. Sometimes there's more. Um, what
is their pity payment? Pity payment being principal interest, taxes and insurance combined together.
If you haven't heard that term before. (···0.7s) And you know, what, how much longer is it on the mortgage that they have? If
they're behind, how many payments are they behind? And then I wanna get information about the lenders. (···0.7s) I may not
need all that information on the phone, but if it is a foreclosure and I wanna do a short sale, which Carol Cheryl mentioned in a,
in a previous uh, session (···0.6s) that, you know, maybe I need to build able to contact someone at the bank and so I might
need their information if they don't have it at this time.
If I'm gonna go out and talk to them in person, I'll get them to get all that information regarding the foreclosure together for me
and we can talk about it in greater detail. So this is just, uh, a sample sheet. You can take that and modify it and do whatever
you need to for yourself going forward. And (···1.0s) now I'm gonna talk a little bit about the contractor interior and exterior
worksheets. I'm only gonna show one worksheet. The exterior one, the interior one is somewhat similar, very similar format.

Uh, but I will highlight before we get into this is that we always recommend that you put a little toolkit in the back of your car.
So both Cheryl and I have stuff with us all the time. So some of the key things in our toolkit is, um, a tape measure because I'm
measuring flooring or (···0.7s) with of doors or who knows what it might be. (···0.5s) I also put in a, a little, um, electrical circuit
tester. (···0.5s) And they're not that expensive.
You get 'em at Lowe's and Home Depot in case you see a, a live or see a wire hanging down and you wanna check to see if it's a
live wire or not. I do that certainly wanna make sure I have lots of pens with you. I take a clipboard along. I have samples of all
these different contracts and things that we're gonna give you (···1.0s) so that you have all that in your car with you. So you
have like your little office with you. And so I also take along a small tape measure because sometimes I'm measuring pipes. If
I'm doing a rehab or something, I need to know what kind of pipe I need to get for the contractor.
So I get the little one that's more like a paper tape. So it wraps around the, um, circumference of the, uh, pipes that I know
what size to buy if I'm, if I'm the one picking up the supplies. (···0.7s) And so I have my, uh, clipboard and I put these forms that
I'm gonna need for that particular deal that I'm working on. And I take it with me in the house and I can make notes on it so it's
nice and hard. I'm not making, you know, funny notes off the side of my purse or whatever as I'm going along.
So, and it might be, I also take along a hammer because when I'm out putting up my bandit sign, sometimes I have stakes,
(···0.9s) then I have to, you know, hammer them into the ground. I always have things like, you know, um, my tools as far as
screwdrivers, et cetera with me pliers cuz you never know. And sometimes you might need it at some point, at some deal that
you're working on. So just be prepared. Put this little kit together, stick it in your car, make sure you have things that are
available for you.
(···0.6s) Now these contractor sheets are quite detailed (···0.6s) and you can modify them accordingly. They're in a Microsoft
Word format. You can add things, change the wording if it's not something that's common in your area, (···1.2s) you'll see these
numbers on the side. This is actually a North American Builders (···1.0s) coding system and a lot of the software applications for
doing project management and construction all linked to this little database.
And so they, they plug into certain line items in the software, but you don't have to use it. You can delete it if you want to,
again, make it, make it your own, make it something that works for you. (···0.7s) And so there's an interior one and an exterior
one with the common things that you're gonna go through when you're doing a renovation at a house, just as a sample for you.
(···0.7s) So I'm making notes. I do tell the homeowner that I'm gonna be making notes and I ask permission to take pictures
when I'm at the home too.
When I'm taking pictures at the home, I want you to use some discretion if they have really expensive, um, ornaments and
collectible things in the house. When I'm taking pictures of the house, I don't wanna put those items in the pictures if I can. Uh,
the reason being is that I'm gonna share those with contractors and I don't want people to go, oh, look at that. That's like a civil
war, um, memorial, you know, antique that's worth maybe, you know, hundreds or thousands of dollars.
I don't want people then to, once they find the address, go in and stake out the house and, and possibly rob the people. So be
discreet and then what you're taking and if you do happen to have something in there, you know, there's little editing tools,
you can go and edit them out or fuz them out so people can't see what they are. So just, you know, keep in mind the people
that you're working with and protect them as much as yourself (···1.0s) as you're going forward. (···3:19m)
(···16.3s) All right, well, great information in that Cheryl gave us. Um, I'm gonna talk a little bit about how to find buyers
investors through your power team. So Cheryl's a real estate investor or investor and a real estate agent.
I have a group of real estate agents, some of them I've worked for a long time, some that are relatively new to me cuz I've met
through d networking events. Um, one of the key things about a power team is we want you to start building your power team
as soon as possible, but your power team is gonna evolve over the time that you're a real estate investor. Some people are
gonna start out and you're gonna find that either they retire, they quit doing what they're doing, or you just really don't feel
that you resonate with them. Um, and they may not have, you know, the kind of investors that you wanna have in, you know,
moving forward.
So, but real estate agents are very powerful and as soon as I get something under contract, I have a couple of real estate agents
that are very big investor realtors. They have a lot of investor clients. So I will phone them up as one of my first things and say,
Hey, by the way, I got this property under contract. I'm looking to wholesale it. Here's the deal. I'll tell 'em about the deal and
I'll say, this is what I'm looking for for an assignment fee, 10, $20,000, whatever.
I said, I'll split that with you if you bring me a good buyer on that time. So then I'll send them the information they get working
on it. I'll also put it out to my, you know, aa whales that I have. And sometimes I don't take it to the realtor if I think my whale
buyer is gonna, you know, buy it right away. But it depends. So quite often my real estate agent will help me find the buyer and
we're done. (···0.6s) I also work with, you know, my bankers, the attorneys, accountants, appraisers, contractors, other
investors, professionals that you have as part of your power team.
You never know where a deal might come from. My attorneys know that I am, you know, been doing this for a long time and
they will refer stuff to me. (···1.1s) Not that they expect to get a fee, but they'll do the legal work. Whatever happens to be for
that. My accountant, you know, my accountant quite often sends me stuff because my accountant likes to see what we're
doing and would like to invest with us.
And so they bring in other people that wanna invest as well. So there's other ways to find those buyer investors is through the
power team members, certainly word of mouth, people know who you are and what you're doing. Eventually, as you get into
this business as uh, you know, it's, it's all about a team and it's really a small network. Once you start getting to, even if you live
in a large city, there's core groups that all know each other and start to work together.
And once you get, you know, (···0.6s) plugged into some of those groups, you'll have a whole wealth of people to refer things
to. A great place to find that is one of the real estate investment clubs. Uh, so as you're going along and building your database,
just some of the stuff that we've talked about in the last couple of chapters, you know, you're gonna start to get people that are
gonna come into Facebook groups or whatever. It won't take you long that you're gonna have more buyers, that you're gonna
have properties to sell and people always go, oh sure, yeah.
And I remember I was teaching this wholesale class and I was going out to do a mentorship (···0.6s) and a couple of days after
the class I got an email that said, I thought you were full of crap. (···0.7s) Well that kind of got my attention. It was like, what do
you mean I'm full of crap? So I opened it up and they said, I thought you were full of crap at the wholesale class when you told
us we'd have more buyers than we have properties. He said, I got home and I'd been running my marketing and all of a sudden
the phone just blew up.
And at the end of the week I had six buyers that wanted something specific and I was panicked because I didn't have any
properties for them. And as it turned out, I was going out to do the mentorship like a couple days later and they said, I can't
wait for you to get here. Uh, we need to, we need to, you know, work together. You need to help me figure out what to do with
this. So it does not take long. It does not take long before you know you can have 50 or a hundred buyers in your list. The
problem is, is you need to, you know, figure out which ones are the cash buyers and segregate them, you know, whether
they're an A, B, or C.
(···0.7s) But you know, what a problem to have to have too many buyers that are out there as you first get started. So finding
the buyers is not the the problem. Finding out what the buyers want and going out and finding it can help you really focus your
wholesale business so you know what to go look for. They've already told you, I want this kind of property in this area and this
how much I wanna spend for it. (···0.6s) Bonus. Now I can go out to that neighborhood and start marketing and you know,
really putting up all my signs and everything in the that area to start driving and hopefully some phone calls and some leads.
(···1.0s) As you evolve your business, we typically, both Cheryl and I, we do a lot of business in single family and wholesale.
(···0.6s) But it doesn't mean that you only have to do wholesale in single family. As you evolve your business, you're going to
evolve your network as well. So if you wanna start getting into larger deals like commercial, multi-unit properties, land
development, et cetera, you now really need to up your network.
You for those larger deals. You now need to have commercial real estate agents. (···0.5s) Most of the commercial business or
what we call pocket listings, they don't show up on MLS or national databases most of the time their private deals that the real
estate agents have and they send them out to people on their network. So you wanna get plugged in so you can get access to
those deals because (···0.6s) nobody else knows about them except for the people they've sent them to.
So you have a lot less competition (···1.0s) and hopefully it's much easier than for you to find a buyer. You are also gonna work
with commercial mortgage brokers, commercial lenders. There's some people that specialize in doing larger um, properties.
They specialize in doing land development as lenders. So you wanna find out who those people are. You also wanna start
talking to your, your, uh, bankers at the higher levels, et cetera.
You know, everybody that works with those higher end pro uh, buyers are the people that you wanna start building
relationships with (···0.9s) in your community. There's gonna be some key people that are gonna be land developers. That
means they're gonna be the ones that come in and take those, you know, vacant, um, tracks of land out in the country that are
on the edge of town that are gonna be a new subdivision. They then go get all the, you know, paperwork done with the city to
change the zoning and they do the, you know, site plans to figure out what's gonna go where.
Usually there's like single family condos, et cetera. Well then what they do is they sell off packages of lots to builders. (···0.5s)
So you wanna, you know, find those builders. If you wanna start doing wholesaling on the infill lots that we talked about, you
need to start driving around those neighborhoods where the infill houses are being built. Cuz those builders post signs on the
front of their lawn that say, you know, I'm ABC Builders and you know, you'll, (···0.6s) they usually have a phone number or a
website.
Take down the information, you're gonna call their business office and find out who's the acquisition manager and phone them
up and say, what are you looking for in this neighborhood? You know, I'm a real estate investor, I get lots of different leads.
There's something we can do business with and find out if they'll pay you referral fee. So, you know, it's just a matter of getting,
driving around, finding what's going on. You find all kinds of things as you're out driving around. (···0.6s) You wanna find private
lenders that specialize in working with people on those larger commercial deals and land development.
And of course you're gonna tap into your network. You're gonna take a look at the people that you know and (···0.5s) go, who
could possibly help me with those larger deals? What, what, uh, what do I need to do to get plugged in? And as you do that,
you'll start to develop those contacts more and more (···0.5s) and you'll start to have those opportunities too. Because now as
people know that you can do those larger projects, more of those larger projects will come to you.
(···0.5s) And so it's all about the law of attraction, right? Whether you, you know, God or the universe, whoever your belief
system is, when you start putting out your intention with positive energy, (···0.7s) you'll be amazed at how much opportunity
will come your way. (···0.8s) And so just start plugging into your neighborhood, your network as you start to look at it. See,
where am I going? How could I go forward for further? (···1.0s) Now up until now, mostly Cheryl's been talking about working
with investors.
About 95 probably percent of my business is with investors. A very small part is with owners. And my owners would be one of
two. Either people that are looking to do a sweat equity house where they're gonna move in, renovate the house themselves,
force up the value, live in there for a few years and then sell it, take the equity and buy a new one and eventually get to the
point where they can pay off a house. (···0.6s) Now the other portion of that is the people that are looking to become an owner
who can't qualify for financing don't have down payments.
And those would be lease options. So I work with lease option owner for sale by owner or (···0.5s) homeowners and owners are
looking for, you know, sweat equity typically. (···0.7s) So I'm gonna run my teaser ad my handyman handy person special that
we showed an example of earlier. (···0.7s) And I'm also gonna maybe put tired of renting, uh, tired of paying your landlord's
mortgage, wanna have your own house.
And I'll drive those people to call me at this particular point in time. And they'll also drive by and they'll see houses for sale, uh,
see my bandit signs on houses for sale that are vacant. And I'm trying to find the owner. They're gonna call and they're gonna
ask more about that particular property. (···1.2s) So as these calls come in, you have to screen them to figure out, you know,
which ones are investors, which ones are potential homeowners. I wanna be buyers, I wanna track all those people and put 'em
into databases as I'm going along.
(···1.5s) If it's a for sale by owner, I'm gonna put up for sale seller financing available or rent to own to try to encourage those
people to come for me. If they call me specifically off of my teaser ad and they're looking for a property that they can uh, fix up
and live in themself as a sweat equity deal, that would be a little bit different type of a buyer. (···0.6s) The more people that I
can get, the better.
Uh, one of the things that Cheryl clued me in and I hadn't thought about myself, she'll go buy a sheet of plywood and write in
great big letters, seller financing, rent to own this beautiful home or whatever. And she stocks it up (···0.6s) on the fence of the
house or the side of the house depending on where it is. (···0.5s) And so she really wants to draw attention to that. And also you
can put it up on some, you know, social media. I put it up on social media but I don't put the address on it cuz I don't own the
property at this particular point in time.
So I'm very generic about what I do. So I put up for rent to own sign in areas where people are gonna drive by, just like kinda
like the bandit sign story that we talked about earlier. So for example, outside of a country club, maybe outside of a Walmart or
a shopping center, cuz I want people to see that and go, oh, what's that all about? And gimme a call. (···0.6s) I may not even
have a house in that area. Again, it's like a teaser ad. It's like marketing tests that I'm putting out there to see how much
interest is there.
Is there a way that I can drive in some new potential clients? (···0.5s) And so I wanna track some people and especially if I go
into some of the higher end neighborhoods, I'm probably gonna attract people with a little bit more income that can afford a
different level of house. So depending what it is, I don't typically go to that high end property. I do mostly entry level properties,
but I wanna make sure people have good income. So you put it up in different areas to drive people in.
When I'm selling to investors, it's being sold as is. Where is how is, (···0.8s) you know, buyer beware. The investor knows that
this is what to expect. They come in when I'm selling to homeowners (···0.6s) then I will sell it as kind of a prehab or a whole
telling deal. So I will come in, (···0.9s) sometimes I actually do (···1.1s) take down the property with hard money. I (···1.3s) will
then come in and rip out some of the stuff that needs to be done, like old carpet that needs to be taken.
You know, take out some of the fixtures in the bathroom of you know, if it's a really ugly vanity or something like that. (···0.6s)
And I make it habitable so people can walk through and it's there. It's not a safety issue. (···0.6s) And then I will encourage
homeowners to come in and look at the property. So these homeowner deals that I'm gonna wholesale to tend to be those
deals that don't have quite enough margin in (···0.7s) them (···0.7s) that an investor would be attracted to it, I can still say can
make some money, leave some money on the table for the homeowner.
So they're buying into a property that has equity, but it might not be enough for an investor. So when I go to sell the property, I
do what's called sweat uh, prehab. I'll go and sometimes I'll buy a couple of big gallons of paint, just white, you know, paint that
hasn't been tinted yet and leave it sit there. Or uh, when the people come through I'll say, well you know, this property needs a
lot of work. Whenever you have a property, there's always multiple price points on the property.
If I get the property under contract, I'm just selling the contract, I'm just gonna get a wholesale fee and we can move on. But as
soon as I close on that property, now I've got more expense, right? I've got more risk too cuz I now have, have gotten the hard
money and I own the property. So I'm gonna go in then and I'm gonna sell it for more because I have to cover all my costs, still
mix and profit. (···0.7s) If I start renovating the property and people come partway through the property, um, uh, renovation,
(···0.6s) then I might sell it at a discount because if they wait till the very end, I'm gonna sell it at top dollar, right?
Whatever the retail price is. But if they buy it halfway through and I haven't had to put all the money out, I'll sell it to 'em a
discount as long as I still get enough money to cover my costs and make a little bit of profit. That's prehab also when they come
in and that nothing's been done yet. (···0.6s) One of the things that I use it as an incentive is I'll sell to them, well you need some
paint, a little bit of flooring and I'll give them either a five to $10,000, uh, home Depot or Lowe's card that I'll throw into the
deal.
I'll make sure that that's covered in my profit on the deal. (···0.6s) But the benefit to the homeowner is now when they buy that
house that needs a bunch of work and they wanna do sweat equity and do it themself, (···0.6s) they can now buy the house,
have that $10,000 of money to put into the house for renovations and they don't have to bring that of their pocket.
So when they go to buy it, they're actually buying it with that rehab money built into the purchase price and so they can get
some of that money as part of their loan with the, with uh, the mortgage. And so it's a really attractive way for first time home
buyers to get in and do a sweat equity project and they don't have to then go get another 10,000 out of their pocket to do the
renovations.
They've got 10,000 built in already. Very attractive. Makes it a great opportunity for them to, to move into the property. (···0.9s)
We mentioned, um, all through the course talking about tracking in databases. (···0.7s) And uh, so we do have some tools. One
of the, you know, things that you should keep in mind. You should be tracking all the people that are buyers. You track all the
people that are selling for sale by owners and mls. (···0.7s) Even if I've, if I'm make them an offer, I wanna keep track of what
the offer was, when did I make it and why did I make that.
So in the database I'll make some notes (···0.5s) because if they don't accept my offer today, then I don't wanna throw
everything away. I keep that in my records for a while because, you know, two or three months later they may have not sold
the property and they phone me back. I wanna remember what was the offer that I made so that I can come back and make a
counter offer to them later on. Most of the time for less money, (···0.7s) sometimes for more, depending on what's been going
on in the market.
I wanna keep track of everyone that had for rent, sign that I called, and then I move the things that are not deals. I move into
that inactive property list and keep them, as I said. Cause I wanna go back and refer to it later on as I'm going forward. (···1.3s)
So (···0.9s) how do we keep track of it? What is the database? Well, when you first get started, it could just be sheets of paper,
could be Excel spreadsheets. That's usually the most effective, cost effective way to do it.
You don't spend a lot of money as you evolve your business. You're probably gonna use some software. You know, I use
Outlook business contacts for example. You could buy, uh, crm, customer relationship management tools like Keep and, and uh,
HubSpot and Patio and MailChimp. There's MailChimp for example, is free. You know, some of those are gonna cost you more
money as you go forward, as you build your business, you're gonna have different tools to help you as you're going forward. So
it doesn't have to be a whole lot of money.
Most people are gonna have a laptop to get started. You're probably gonna have Excel spreadsheets or something equivalent.
Took Excel spreadsheets. Quick and easy to put it in there. But I do wanna highlight, (···0.7s) make sure you set aside time every
week for administration to keep your databases and your records up to date. You know, do some of your book work as far as
your tax stuff. You know, keep everything organized as you're going along. If you get in the habit of doing that right off the hop,
it'd be much easier as you go forward with your business, uh, after that.
(···0.6s) So with that, we're going to end this section (···0.6s) on working with finding buyers. The next section, we're gonna talk
to you now about once you have a seller that phones you, how do you handle dealing with them? How do you handle the
conversation? And we're gonna go to that and give you some tools and some tips to help you with moving forward. So with
that, we'll see you in the next section (···0.7s) and happy investing. (···12.0s)
(···16.9s) Welcome back. We're on chapter five, (···1.0s) networking and Finding Buyers. So if you've made it this far, you're
about halfway through this course, good for you. There's a saying that what seems like a ripple today can become a great wave
of the future.
(···0.7s) And I also like to say little checks lead to great big checks. So if you get one little deal, um, that's just your beginning and
you'll, it's kind of like once you get started, there's no stopping you. So those will lead, that little check will lead to great big
checks. (···0.9s) Richard Ki Kiyosaki said, the richest people in the world are looking to, (···0.7s) looking for and to build
networks.
Everyone else is looking for work. So it's very true. The, it's not (···0.9s) all just what you know, but who you know, in
particularly in real estate investing, it's growing your network. (···2.8s) An African proverb says, if you wanna go fast, you go
alone. If you wanna go far, go with others. (···0.6s) And I like that because I'm more like the tortoise and the hair, the tortoise
slow and steady gets you there and wins the race.
Right? (···3.0s) And you know, there's some repeat here, but it goes (···0.8s) with saying again that the more people you know,
the more deals you do and the more money you'll make, your network determines your net worth. (···0.7s) And never so true.
As in real estate, real estate investing and wholesaling, cuz it is a people business. If you're not comfortable talking with people,
then you (···1.0s) will need to get over that because, um, this is a key to the business is just getting out there and talking to
people.
If I can just add to something. Absolutely, Cheryl, so we did, we have brought this slide up earlier in the presentations that
we've been doing, um, but it is done on purpose. And so through the Pips path network, we will see there's common messages
at ka at every class.
And it's designed that way on purpose that you see that, you know, it's consistent through every different kinds of strategy.
(···0.6s) And as well, it's also to help embed some of the key points. Yeah. With the learning that you're doing and you know
that you've taken this initiative to go and take this training, we want you to get the best possible benefit out of this deal as we
can. So we do reinforce some things on purpose. Absolutely. Just so you know, there was a lot of repetition, um, and overlap.
But that's good because that is how you're gonna remember and how you're gonna learn with all of these chapters and
information. If we said it once, it would probably, you'd forget a lot. So we do like to hit things a couple of times or more so that
they will stick with you. (···2.9s) So building your network, we've said this before, you really, really need to take it to heart to tell
everyone you meet.
And I mean, (···0.5s) everyone you (···0.8s) meet what you do. When I am at a restaurant, I put my, we buy houses cards in the
check with the tip, with the sign bill and the tip. For every single time I go to a restaurant, my business card is in there. (···0.6s)
And there's (···0.8s) no better way I found for people to ask you what it is you do to (···0.5s) get to say what I do is to ask them.
(···0.6s) So when I'm, whether I'm at a restaurant or I'm standing in line at the grocery store, I say, um, are is this, if I'm at a
restaurant, I ask the person, you know, is this your prime, your main business?
Do you do anything else? What, what else do you do? Or what do you wanna do? You know, five years from now, it's kinda like,
wow, nobody ever asked me that. And what do you think they wind up saying after they answer that question? Well, I'm in
college and I wanna be a, a dentist. Wow, that's awesome. Um, it kind of opens the door that very often they say, what about
you?
What do you do? And (···0.5s) it's like, I'm glad you asked, right? I said, well, I'm a real estate investor. And that's your
opportunity then to (···0.5s) say something interesting that catches their attention. And I would, you can use mine if you want,
or come up with your own little catchy, you know, kind of slogan or whatever. I (···0.6s) say that I buy houses like everyone else
is buying stuff on Amazon. (···0.6s) And it's like, what you do?
And it's a joke. And I say, yeah, I'm out here just buying as many houses as I can find. And it starts the conversation of what I do
as an investor because I mean, I try to do at (···0.8s) least two or more wholesale deals a month to pay the bills. If I could do 20,
I would, you know, as many as I could get under contract, as many leads that come to me that are good deals I'll take. So yeah,
it gets that conversation going. (···1.1s) And you know, by the time I get home in the evening, I've given out like 50 cards in that
week and I'm tired.
I'm tired of talking to people, I'm tired of being on the phone. So have your downtime, the time when your phone is off, the
time with your family, the time with your friends, but when you're working, you're working. (···0.5s) And, um, my kids know
now my family knows when the phone rings, like Shelly said, that's business (···0.7s) and I need to step away (···0.6s) and, um,
and talk to those folks. If I'm at a, a family function or I'm at dinner with family, I will leave the phone in the car because
otherwise if it rings or I have them, I also have the, the letters.
There's an 800 number and a phone number that goes to my pat live. So at least somebody's gonna answer the phone and I can
call 'em back. But, um, you know, if you're not having the funds for that, just, um, set clear times when you're on and you're
working and when you're taking a break, because if you don't, it'll just get overwhelmingly exhausted to always feel like you
have to answer the phone (···1.1s) and you'll burn out Because, um, to be out among people and be too tired to not feel like
you want to talk and share what you do, that can become a habit where you go back into your introvertedness a little bit, go
back into your shell.
(···0.6s) And like we keep saying, if you're a secret investor, you're probably a broke investor. So, um, when I'm, my personality
out during the day is very outgoing and talking to everybody.
And if you saw me at home, you would never know I was that way. You'd say, well, Cheryl is so quiet and introverted. Maybe if
she's shy. No, I'm tired. I'm taking my, I'm, I'm just relaxing. And I don't, um, I'm not somebody who gets on the phone in the
evenings and chats away with my girlfriends. I'd rather meet him for lunch and do that for a half hour while I'm out in work
mode kind of thing than do that in the evening because by the end of the day, I'm tired of talking. Um, so you are, if you're not
somebody that really enjoys meeting new people and talking up to strangers, you're gonna have to get outside your comfort
zone and learn to do that.
Um, the other thing that you're gonna need, um, and I'm kind of old school, I like notebooks. (···0.6s) I like to keep everything
written down, but then those notes do get transferred into the computer. Some type of a customer relation management. Um,
I use Hub Zoo and Hubo is pretty expensive, so I wouldn't recommend that as your first primary um, system.
It's just that I've gotten (···0.9s) so many, um, people that I'm following up with now that I like Hub Zuo and it's one that, um,
quite frankly my, uh, virtual assistant was familiar with. So that's what I switched to. And since she's real good at it, I I wound up
using that. But you could just, um, you could use your Google, uh, mail (···0.7s) calendar and, and you know, free services for
our customer management, but you gotta have some way that those (···0.7s) people all get in, in a filing.
We've got sheets, um, buyers, sellers, spreadsheets, just like sell spreadsheets that's free. You can just keep all your people on
there until you get too many spreadsheets and too much to follow up with yourself till you get a system to do it for you. I, I
know all these things cost money, so we're trying to give you the way to do it for free or as cheap as possible until you have the
funds to pay for the system.
Um, when you go to Pips Path events, that is a great opportunity to meet all the people there. Um, because some of us are very
experienced investors and some are brand new. The new people might be bird dogs for you or joint venture with you. And the
folks that are more experienced could be private lenders, they could do joint ventures with you, but you know, you've got to
get out there. And when you go to these events, talk to everybody (···1.0s) and talk to people at the Rhea meetings.
Go to RIAs, I go to the Tampa ria, the St. Pete Ria, the Orlando ria, and the, um, Ocala RIA is what it's called, where I'm at. So
there's like four different meetings that I go to. I try to go to each of those once a month. Sometimes I don't, you know, I don't
get to 'em all once a month, but they know me there and I, I try to consistently go, (···1.1s) there's a couple other investor
things that I belong to also in town is a great way to meet people.
Uh, we have something called a Million Cups, which is an entrepreneur's meeting that is held, um, once a week. And I go to that
at least a couple times a month to participate and meet in entrepreneurs and investors that way. Um, there's things like, um,
what is the Toastmasters? You could do volunteer, um, you could mentor like students, anything that you're getting involved in
your community. It could be the, um, the HUD where they're, uh, working on homes, the Habitat for Humanity, those projects.
Um, just to get out and start knowing people in the community, making it, letting your brand be known that you're there to
help and letting everybody know what you do. Just meeting more people, meeting new people. (···1.3s) Um, when you meet
people you wanna have a note of are they a beginner? Are they an, you know, intermediate level? Are they advanced? Are they
a buyer, are they a seller?
Are they both? What are they looking for? And like Shelly said, how did you meet them? You wanna make a note of how you
met that person or who (···0.5s) introduced you to that person so that you can send a kickback, a nice referral fee to that
person. And then that person is gonna be thrilled that they got a check in the mail and they're gonna remember you and start
looking harder for you so they get another check. So, um, I don't necessarily send that same person, um, a check every time I do
a deal because once I've done the deal, now that person's in my contacts, you know, the first time they were from Shelly and I
give her 10% of my assignment fee.
If I made a $10,000 check, I send to her a thousand dollars. But I'm not necessarily gonna send her a thousand dollars every
time because now they're, they're my buyer, they're, they're in my network. Um, but Shelly's probably going out of her way to
find new other people to send me like she was saying. So that's how it works. (···2.9s) Like I said, um, you'll rank these people
that you meet when you have (···0.5s) your buyers, it's really important to qualify them.
You wanna know are they experienced? You're gonna have to be ask them. When I first started, I wasn't comfortable talking
about money. Um, I grew up in a household where that was rude. You would never ask someone you know, how much
experience they had or how much money they make or God forbid, ask them to prove it and send you a bank statement. It was
like what? (···0.6s) But as an investor, if you are saying that you're gonna be my cash buyer, then I need proof that you have
cash and I wanna see a proof of fund sheet.
And so they can send me a letter from their bank that says, um, Shelly Hagen has in excess of and whatever the house, if she's
buying a hundred thousand dollars house, it should say a hundred thousand dollars (···0.6s) in excess of a hundred thousand or
more to buy real estate. And she might have millions of dollars in the bank, but it just tells me she has the a hundred thousand
I'm looking for for that deal. That's fine.
She might send me a bank statement and show me her name and a balance and cross out the account number and I see all that
she has at that, um, in that bank statement. Either way is fine, but you need something that you can call and check and know is
legit that to prove those people do have the funds. Cuz a lot of people, believe it or not, they lie (···1.3s) and I know shocking,
right? But um, they do. (···0.6s) And you don't wanna be, um, caught where you didn't check your people out and then you lose
your escrow and your deal falls apart because you didn't qualify your buyers.
Um, so make 'em prove it. Ask them to, uh, how many deals they've done. Ask 'em what type of deals they've done. Some
people have experience but they get private money or um, hard money is what they'll call as a short term loan. It's easier to get
than say a traditional financing. They might not, a hard money might qualify, not based on your credit but based on the deal.
(···0.5s) So, um, they don't necessarily have to have good credit and money, but because they've got experience doing this, they
have a hard money lender that will loan them the funds to buy something. So get the note from the hard money lender and find
out how quickly they can get that cash. And the same thing if it's a private lender, how quickly are they able to get the cash?
Because I've had deals that um, the only way the, the buyer or the seller will accept is if you're closing by the end of the week,
I've put something under contract on a Monday.
They, (···0.8s) if you already have clear title is the only way that works. And some people, um, have already taken their stuff to
title and um, maybe they lost a buyer and now they have to start the job next Monday. You know, things happen that they're
like, I'll take this reduced price but it has to be closed this Friday so I can leave and start my new job and whatever. So it
depends on situations but there's times when you know it's only a few days (···0.6s) and if somebody says they have cash and
they're able to close in a few days, that's great.
I want 'em to have proved it in writing and we're good to go. Some people will say they can and then when push comes to
shove, well I need some more time. And there goes your deal. So (···0.6s) some people have no experience or they um, or you
just can't really get good information from 'em. Still keep 'em on your buyer's list, but just know who you're dealing with, you
know, and you'll get more information as time goes on.
(···2.2s) So when I'm doing an assignment, I want my buyers to have access to that cash or what we call hard money. It could be
a joint venture partner that they tell you, you know, it's their partner's money or their partner's line of credit or their partner's
um, uh, self-directed ira. Any of that is fine but I just wanna know what it is. I want this information to be transparent on the
table ahead of time. I don't like secrets. I don't like surprises. I wanna know what my cash buyers are dealing with and I've
prioritized them.
I obviously send the good deals to my, what you call whales. The people that are proved it, they've got money, they got a lot of
money, they're whales. Uh, that's just one of the terms you'll hear in the business when they talk about a whale is somebody
that can buy a lot and is buying a lot of stuff. If they um, they say that they can provide the proof of funds if needed. For me it's
needed. I wanna see it. And even if I don't have to give it to my seller, I wanna see their proof of funds for everybody on my
buyer's list.
Um, if they need traditional funding, I wanna know that if they're getting hard money, um, non-traditional or private money, I
want to know and I want to see it in writing before I send them the deal. I qualify these folks to be on my buyer's list (···1.5s)
and I would recommend you guys do that too. Um, typically the buyers you have are gonna be other investors. Um, what is
happening (···0.9s) out there.
Sometimes wholesaling has become very popular. There's all these YouTube videos and everybody wants to be a wholesaler.
And so they'll tell you, yes, yes uh, I'm a cash buyer. But guess what? All they wanna do is tell you that they're good to go lock
up the deal and then put it out and advertise it themselves, put it out to their buyers, hoping to get somebody so that they can
collect. You're collecting an assignment fee and you think they're your end buyer but they're not.
All they're doing is they wanna collect an assignment fee and put it out to their end buyer. And so now what we call that is a
daisy chain. (···0.5s) And so in my ads, when I put stuff out to other wholesale, other investors, I'll say no wholesalers, no daisy
chains. (···0.5s) And if they are a wholesaler, I know that and I might call them or they tell me, Hey, do you want me to put this
out to, they'll say, do you want me to put this out to my buyers? I think I can get you somebody. And I might say, yes, add your
fee on top.
As long as everybody's honest with me and tells me the deal, I'm good with that. I just don't like it when someone doesn't tell
me the truth up front. Yeah, I'm interested. And then I find out I've done this you guys and I'll see, um, looking through my
Facebook the next day, guess what pops up on the feed my house, (···0.9s) Shelly, you had a situation like that with a property
you kept seeing, people kept sending it to you over and over again. It was her deal. Yes. And everybody and their brother kept
adding money onto it and advertising it and calling her to (···0.5s) see if you wanted to buy it.
Did you wanna tell him more about That? Yeah, it was a land development deal (···0.6s) and (···0.6s) one of my friends was a
lawyer and he called me up and says, Hey, do you wanna partner with me on this deal? (···0.7s) And so there ended up being
three of us working on this and we got two quarter sections of land under contract just outside of the city that was actually
zoned by the county to become a new community. (···0.5s) And so there was a little bit of a community started there and this
was gonna add to it, but they would only give us four months.
Normally a land development deal with that big of a deal you want at minimum of one year. And we couldn't get them to
budge. And there was two farmers, so the one farmer on (···0.6s) the west side was leading the deal for the guy on the east
side. So anyway, we go in, we're trying to find a buyer and we found a buyer. Um, but the buyer, it was too late in the four
months process. But in the meantime I put together a nice little one page summary sheet to send out to everybody about the
deal and we got it under contract for like 5 million and we were trying to sell it for seven and we figured if we get six, you know,
even five 50 we'd be happy.
But we put it out there cuz it was in a range of what (···0.6s) properties were selling per acre at that time. So (···0.6s) a few days
later I get a phone call from an investor that I know, a really good friend of mine in Ontario and he says, Hey, can you help me
get financing for this deal?
And I was a mortgage broker at the time and I go, tell me a little bit about the deal. It was land development and he needed, he
wanted a hundred percent financing. (···0.7s) And so I went, okay, dreaming for land development. But anyway, um, so he
starts telling me about the deal and I go, that sounds very familiar. And I said, can you send me the sheet? He sent me the sheet
and it was my sheet, but the property had been marked up to $9 million. And I started laughing. I go, well I gotta tell you, I can
give you a heck of a deal.
And he goes, why is that? And I said, because this is my deal. This is my template, my sheet that I actually put together,
someone changed it. And I said, it's only $7 million. So we kind of joked around about that. (···0.5s) Well I got several other
people that I brought to me by the time I saw it the last time it was 20 million, (···0.5s) which was way over inflated for that
property. (···0.6s) And as it came down to we had found a buyer but the buyer couldn't perform (···0.6s) in time for us to get the
deal under contract and the owners would not extend it.
So went to blues in the deal and we wanted to make sure we got our money back cause we'd had to put down a hundred
thousand dollars for a deposit on this because it was such a large tract of land. And so, you know, that's why I typically do single
family homes cuz you can get away most of the time without a whole deposit. Yeah. Anyway, so we got our money out of the
deal. Well then, um, this next thing I know, this deal comes back to me again and it's not on my sheet, but it's on a very similar
looking sheet with very similar information.
And here what happened is the, the other farmer had then agreed to put together a package with somebody totally different
and they agreed then for a whole year and they were trying to sell this property for 18 million. And it came back to me another
three times during the year. And at the very last minute, um, a big huge investor, which is a what we call land banker. They
come in, they bought the property and they've been sitting on that property for a long time with the intent for the values to go
up and then they will eventually develop it and create the community.
But yeah, and that was, there was all these people in between that get marketed up. Marketed Up. Yeah. So what can you learn
from that? That's what, that's kind of like what we're saying a daisy chain is that every another wholesaler gets it, they make it
their ad, they put it out, they're calling Shelly about it. It's like, that was my deal. And then somebody else gets that flyer and
they decide to put their name and number on it and they send it out to people.
So how can you avoid that? Well for one thing, ask questions. You know, the first thing to, when you, when someone brings you
a deal, you say, are you direct to the seller direct? Meaning it's you dealing directly with that seller? Yes or no? And they'll, they
might say, well yes it's me and my partner. (···0.6s) People like to say that a lot. So then, uh, just say, well is your partner got out
under contractor or do you, you know, when you push 'em a little bit and they start to squirm, people will usually get that, you
know, they're not gonna be able to fool you and they'll come clean and tell you the truth.
These are when you don't know your, your buyers or your wholesalers and you're investors. You're just learning these people
and you don't know 'em yet. Um, if it's someone that I've done deals with and I say, so John, are you direct to the seller on this?
He's gonna say, no, it's, it was brought to me from someone else, but whatever, and this is the fee and I'm trying to get this
much and okay, just tell me, that's fine.
Just don't lie to me. So ask questions, ask them if they're direct. Um, and then once you get to know these folks and you do a
deal with them, hopefully then you'll all be on the, uh, everything will be transparent. But in the beginning you'll have, um, and
you know, it could be years, this was years into doing something that people will try to daisy chain you on stuff. You just have to
be, it's one of the things to be aware of. So, um, know who you're dealing with, know who, (···0.6s) who's out there, who the
other investors are, know your market and build your own database.
And then I like to, you know, ha (···0.8s) I kind of have my people ranked and those that I've done deals with those, I know
those I don't know that well and those I don't really know at all. Cuz now my buyer's list has got thousands of people on it. Well
I don't personally know all of them, but I don't send it out to all thousand people. I send it out to my top people. If they're not
interested, then I send it out to my, you know, mid-level people and then it falls else fails.
I just blanket send it out to everybody, all the rest of the people I don't know. So being aware that the, this is how it can be just,
um, has you, uh, not (···0.8s) not getting caught with someone lying to you no. To ask questions. Um, so to get more cash
buyers, you can also run what we call a tease teaser ad. You could put this on uh, Craigslist, you can put it on Facebook. You can
just say that you have a handyman special, it's cash only won't last.
And your phone number, guess what? Remember how I said you look at Facebook and people are gonna comment, interested,
interested, send me details, send me details. So then you've got, you might have 50 to a hundred people telling you I'm
interested. Um, and then you'll say, well that particular house is gone, it went quick, but I get lots of 'em, don't worry, I've got
lots of deals. So tell me what you're looking for. And on your um, profile sheet, it has questions for you to ask of what's your
price range, what type of properties are you looking for?
All of those things so you can get more information and, and get a good um, buyer's list to know what they want. (···0.7s) So
when someone calls you off of your ad, you're gonna use your investor profile sheet and you're gonna say, um, someone's
gonna call you, Hey, hi, this is Tom. I saw your ad in the newspaper. Or you or you're, they might call you or you're calling them
same way and just say, I saw your ad and I'm wondering if you have anything to wholesale.
I call every time my car goes (···0.8s) and I still stop and turn around and get the phone number on those. We buy houses signs,
those bandit signs because nine out of 10 times that's a wholesaler who's looking to get properties and guess what? They have
some that they wanna sell. And so I have this huge buyer's list and I tell them, well I'm an investor. I buy can tell me about it.
Well guess what? I'm either gonna buy it for myself, fix and flip or (···0.6s) I've known somebody so I don't tell 'em right out of
the gate.
Oh, I'm a wholesaler too. That's what I do primarily. Maybe I can get you a buyer. Uh, no thanks, I'll get my own buyer. I'm not
splitting my money with you. Click right? That's what they're gonna say. So it's like, well I am an investor and I do fix and flip.
Remember, fake it till you make it. What do you have? And then it's, you know what? This doesn't really fit my criteria, but my
partner, I think they'd really be interested. Do you want me to send it to him or her and see if they want it?
And would you split your assignment fee if you approach it that way, nine out of 10 times they say absolutely. Or they'll say, we
need you to add some money on top for you. Whatever you want. You wanna add 20,000 to the price. If you can get it, they'll
give it to you. But typically as you'll talk, as you'll learn when we talk prices, five to 10,000 is what you're gonna add onto that
price to get is your assignment fee. (···1.1s) So when you're talking to investors, you wanna know, like I said, it's all on your
investor profile sheet.
You want to explain what you do and how you can help these folks and find out exactly what they need. You're gonna talk
about their price range, the type of things they buy, the areas they buy in, even down to the number of beds and bath they're
looking for and that kind of thing. And that'll all be on your profile sheet. So you kind of have a shopping list of what you're out
there looking for. (···0.6s) Like I was saying before, (···0.6s) you're gonna check the Craigslist, the Facebook, LinkedIn, Instagram,
check these groups, search all the social media sites.
I do it every day and I check my groups. I'm looking to build my network and there's really, I haven't found any other way
(···0.6s) easier cuz you don't even have to leave your house and go to meetings and you can build your buyer's list just off of the
internet. Can't stress that to you enough. What a gold mine. The social media is (···2.8s) you also r (···0.7s) meetings a gold mine
because it's a whole group of people in a room to do deals and be bef get there before the meeting.
Stay after the meeting. Hand out your cards network when you have a deal, bring it to those meetings and just, um, usually
before the meeting starts they say, is there any business? And you can stand up and say, hi, I'm Cheryl and I have a deal to
wholesale and Ocala a good three-two home at a great price. There'll be flyers at the back of the room at the end of the
meeting or I'll be at the back of the room handing out cards at the back of the meeting, um, at the back of the room at the end
of the meeting. And that's all, that's all there is to it.
They will swarm around you like bees to honey, trust me. Um, BiggerPockets, (···0.7s) there's some other, uh, wazoo is another
one where you can just go on there and talk to all investors. It's a great way to network meet people, ask them what they're
looking for, tell 'em you're a wholesaler, get 'em added to your, um, your contact management list. Um, there can be other
types of meetings in your area, homeowners association meetings, apartment owners meetings, all kinds of things.
Just go to your Chamber of commerce and find out what types of clubs and meetings there are that you could start going to to
network. (···1.9s) Um, check any of the other social media sites. (···0.6s) Don't forget to put your profit on top of the price when
you're putting stuff out. Um, when you're farming, as we talked about, at the same time that you're looking for sellers, you're
finding buyers when you're out and you are talking to buyers like the people that are working on a site, you found out a guy is,
um, working (···0.8s) on, on his house as an investor.
He just bought a house. So now you got a new buyer. I had him tell me, Hey, I'm not buying any more right now, but I know
these other two down the street that are also, they just went to assisted living or something has happened or they moved or
vacant homes. They'll, cuz it's a, it's a team sport. The whole investing is such a team sport. Just getting out and talking to
people. You're gonna find buyers and sellers at the same time as you're farming.
So track every one of these people that you find on your sheets, on your Excel spreadsheets, on your, uh, customer relation in
the computer. So you can follow up and just touch base with these people. Don't let 'em forget you. You've gotta set up a little
email. Um, a lot of the CRM programs have you set it and forget it and it sends an email out to people once a month and just
says, Hey, how's it go? How's business? Wanna meet for coffee?
Or something like that? And it'll just go out automatically. You set it and forget it. (···1.5s) Whenever you see a four rent sign in
the window of a property, whenever you see a four sale by owner sign, stop the car, go get the phone number, go up there and
knock on the door if you have time, unless you're like going to, you know, have an appointment that you have, you can't stop.
(···0.8s) Go ahead and, and stop and and knock on the door and make the connection and talk to them and just say, I can't even
if you have nowhere to go, just say I can't.
Uh, I've got an appointment right now, but I wanted to stop. I love the house. I saw it was for sale, I saw it was for rent. I was
wondering if you might be selling. And then they say, no, not at all. We're not. Um, even the for sale by owner, they say, oh, we
already, we already got a buyer. They're not interested in talking to you. Say, okay, great, good for you. Hey listen, take my
card. If anything changes, please let me know. I have cash. I buy very, you know, very short sale. Um, or, or quick to uh, close
the deal and leave the door open.
They'll call you back if something changes. Or maybe they just are not in the mood to talk with another person cuz they've been
having realtors call all day and they told you it's for se it's sold when it's not. They're lying. But now that they've calmed down,
you were nice, you left your car, guess what? They'll call you back. It happens all the time. (···0.5s) So again, the key is you gotta
get out the car, you gotta get comfortable, you gotta go and start talking to people.
Um, if the property's being rehabbed, that's a great place to go. Talk to the people that are working on the building. The
owner's often there. You got yourself another buyer sometimes, um, I ask them, I say, Hey, is there any chance you wanna just
not finish this project and sell it to me as is? (···0.5s) And they say sometimes yes, because guess what? They don't have the
money to finish. And then you're gonna get it at a discount and sell it to another investor. Assign it and get your assignment fee
to another investor that has the cash to finish that project.
But if you don't get outta the car and go up there and talk to those folks, you miss the opportunity. Somebody else will get that
opportunity, right? (···0.6s) So (···1.2s) people that call you off your sign vacant properties, just start talking, collecting their

information. And uh, before you know it, you'll have so many buyers you don't know what to do with them all. (···0.7s) And so
that finishes this segment for now. Shelly's gonna talk about, uh, uh, building Your Power team (···0.9s) in the next section.
So come back and see you in a few. (···12.0s)
(···15.5s) All right, thanks Cheryl. That was great information that you give. Um, we've got a lot more to come, so I'm gonna talk
to you a little bit about maybe some things that you'd never, ever thought about before. One of them being code enforcement.
If you're not quite sure what code enforcement is, it's a division, uh, maybe called something slightly different in your
community.
But in every community there's a group of, uh, individuals that are called upon to enforce the building codes within your
community. Sometimes they get things reported to them by neighbors or some other utility people. Sometimes they're driving
around the city and they, they see some, so if they see something bunch of property that is not up to code, like you have too
long a grass, uh, maybe you got cars parked on the front lawn and it doesn't look good and the neighbors complain or
whatever, the code enforcement then may write you up a ticket and you have so long to pay it.
And, (···0.6s) and if not, then the city adds it onto your property taxes. So sometimes you get (···0.5s) leads from people that are
in code enforcement or maybe somebody that knows, you know, you know, some kind of a service or a organization, um, that is
familiar with it. So I wanna find out more about it because quite often they're vacant properties, people that don't have a lot of
money to fix it up.
Um, and with their vacant, the, you know, the yard is overgrown, those are good clues. So I try to find the people cuz there's
problems whenever a property's left vacant that it's a problem property, you don't wanna have that. So we try to find there.
The other one that a lot of people don't think about are churches, health and senior services hospice. Um, in some locations,
you know, if I'm an elderly person and I pass away and I don't have a will and I don't have a family, um, then (···1.0s) usually
someone steps in from the state to administer the estate.
But if I did have a will and I bequeathed all of my worldly belongings, my house or whatever to the church or a nursing home or
guardian service or hospice, wherever we're working, then now they end up with the asset of your house. That they're not in
the business. Churches are not in the business of, you know, running rental properties and neither in nursing homes.
So typically what they wanna do then is liquidate that because it's been gifted to them by somebody who is part of their
congregation or part of their community. (···0.5s) And so that could be another opportunity to find deals that you maybe had
not traditionally thought about. Hey, Shelly, (···0.7s) I've got, uh, students I mentor that have told me that they've taken their
cards to all the local nursing homes to tell them they buy houses cash. (···0.7s) Excellent. And oftentimes when those people,
you know, they're, they go into assisted living, they need to sell the home as an asset to have the money to pay for the services.
Right. And, um, they've gotten several deals that way. Yes. And in some states, (···0.6s) when you go into into hospice, you can't
have any assets in order to get paid by the state, right? And so people will liquidate by giving things to the church, for example,
so that they don't have those assets. So now they can get the funding Yeah. To do that. (···0.6s) And so those are great places to
go to that people don't traditionally think about.
Uh, the other places are things like probate or in bankruptcy trustees. (···0.5s) So I've worked with bro bankruptcy trustees,
(···0.7s) neither car Cheryl or I have worked with probate. But it is, um, a tool that can help you. And there's a lot of people that
are very successful in working with probate. So we're gonna talk very highly, you know, high level about it at this particular
point in time, but you should be aware of it.
You might wanna consider this (···0.7s) based on, you know, possibly your business experience. Uh, you might, you know, have
some kind of connections in those. So with bankruptcy trustees, (···0.7s) typically if people are going to financial trouble, then
they probably have to, you know, go to a bankruptcy trustee to, (···0.8s) to become insolvent and go through that whole
process. (···1.3s) And what happens is when you go to bankruptcy, the trustee then is usually somebody that has an accounting
background (···0.7s) and they're licensed by the state to be a bankruptcy trustee.
They would put you then into bankruptcy by going to the courthouse to the bankruptcy court and actually filing, um, a notice
that you're going into bankruptcy. (···0.7s) And so typically they'll last anywhere from one year to maybe up to seven years.
(···0.6s) And then at once you've paid off whatever the plan was in your bankruptcy, then the trustee goes back to the
courthouse and discharges you from, uh, bankruptcy.
So the people that are been, have been discharged, (···0.8s) their, um, need to keep that bankruptcy discharge ongoing forever
cuz that could show up on your credit bureau for at least another seven years. And when they go to get different financing,
maybe to buy a car or something like that, they might need that information. So it's very good to, you know, if you're ever
talking to 'em, make sure to tell them keep that information.
So what I do is I will go to the bankruptcy trustee is that they have a property in most states. Um, they, if they have any equity
in those properties, they're forced to sell the property through the bankruptcy process in order to take the equity to pay off the
debtors, the, the creditors that they owe debts to. And so you wanna find out are there any for sale. The bankruptcy trustees
do have a fiduciary responsibility to protect the owner. Um, they may or may not be able to tell you depending on the
governance in your state as to whether you know, a list of people that are, you know, going to be in foreclosure, uh, or
bankruptcy.
But (···0.6s) I make an arrangement with my bankruptcy trustee that I put marketing material in their front office. And so
people are sitting with them and saying, well, we don't know what to do with our house. How are we gonna do this to get the
most money? Whatever, (···1.0s) or they wanna rebuild their credit for them and their family. Maybe they would be an ideal
candidate for a lease option.
(···0.5s) And you know, we're not talking about lease option a whole lot here, but there's a few things that kind of overlap with
wholesale. And so I put my lease option information in there and my, I buy houses information there. The trustee says, well we
have, you know, somebody that does those type of services, you might wanna give them a call and consider it. They can't refer
them directly to me. So they would come out, they would look for my information, then they have to call me the trustee can't
do that.
And so then I might get an opportunity to buy their house to help them, you know, get their equity out so that they can pay off
their debts. (···0.5s) And I may also then have an opportunity to put them into a rent-to-own house lease option in order to help
them still have a home for their family and build something new for the future. As a going forward, uh, with probate it is very
much a legal process as well. Every state has (···0.8s) guidelines and laws regarding the probate and how to handle the estate.
Basically what it is, somebody goes, uh, who has (···0.6s) real estate and other property, um, is deceased and there has to be a
process to handle the liquidation of their estate. And so you need to check to find out, the people that I know that are very
successful with this are either realtors or other investors have come up with some marketing tools that are very compassionate.
They've worked with, you know, um, marketers to help them come up with something.
They will send those out based on what they see and the obituaries, et cetera. And, uh, they're also in some states have a list
that you can get access to through the courthouse cuz it needs to be, if it's probate, it needs to be filed at the courthouse as
well. And so you would then mail out to those people on that probate list and see what you can get. And in most times it should
have the executor of the estates information on there that you can hopefully contact them through that.
And of course those people that focus on this as a, as an opportunity to find properties they market specifically, they have
advertising on social media and the newspaper, wherever, uh, regarding that element to the business. So they get it from a
multiple different sources that come in. Again, neither one of us spend a lot of time doing that. Um, just because, you know,
where I live, it's harder to get access to that information. It's just, you know, it's a different business. It's not as easy as just
simply like, oh I'm so sorry this person passed away.
Um, you know, if you're interested in selling the house, please talk to us. It's not quite that simple. These people are in distress
a lot of times they're not local and they've just lost someone. Or even if it's within a year or two of losing them, there are
questions, um, that they need help with. And the people that do these kinds of um, deals, they usually have several team
players with them that somebody that does landscaping and somebody that does the clean out and they have people that do
like estate sale.
So they're telling them, (···0.7s) Hey, we have a service. We will clean out the house for you and pack up personal property for
you and sell anything that has value that you don't want with our estate selling service, auction service. We will come and help
you and keep the yard mowed so you don't have these code violations. I mean it's a whole process.
And then, oh yeah, by the way, down the line, if you're interested in selling, we also buy the house. So it's, you know, that's why
I don't do it. It's kind of like, at least in Florida, it's become this whole service, um, that you offer to these folks to (···0.5s) get in
the door, so to speak, you know, with the family and let them, um, come to you if they want to sell. And, and I don't have that
kind of a business set up, Right? (···0.6s) So it depends on where you're at. Um, the most of the people that I know that are
investors that do it directly, they don't have those services.
Um, so you can still do it without having that service, but you're in competition with those services who are in the door
probably shortly after the, you know, the person had ended, uh, their end of life. So it, it is and you have to have a certain
amount of discretion and compassion to how you're dealing with them. So it's not something we focus on, but you never know.
You might have background that has, you have context (···0.6s) that would make it something very viable for yourself.
You never know. (···1.3s) So other things that I do do is in every (···0.7s) county, in every state there are tax sales (···0.7s) and
you just need to work with the county to figure out what the tax sales are. When I'm talking about tax sales, we're talking about
the property taxes sales. So that means that the, the owner of the property has not paid their taxes usually for two going on
three years (···0.7s) after they've missed the first year's payment, they will get a notification from the county tax office to say
that, you know, you missed your payment, you could be, you know, going into tax sale.
And so, but it usually does take a little bit of a process to get there. (···0.6s) And uh, there's two different processes typically you
have the tax liens and the tax deeds. This is more the tax deeds sale where they're actually going up for sale cuz they have not
paid their taxes. There's a whole nother, you know, strategy called tax liens where after the first year the county will sell the
lien on the taxes to an investor because the county needs that money from the taxes to run the business of the county.
You know, pave the roads, fix the sewers, all that kind of stuff. So this is a way for the county to get some money back in their
pockets. So as an investor I would come along, pay, buy the tax lien and then hopefully the pay people will eventually pay and
I'll get paid plus interest. If not, then it will eventually go to tax deed sale and then it will come up on the, at the county
courthouse.
And it happens usually the same time as the foreclosures go. And it varies from one county and one state to the other. The
number of days that it takes, it has to be posted. It differs from each one (···0.6s) and how they handle the process a little bit
different in each one. So phone, the county, uh, as we were talking about before regarding the foreclosure list phone, the
county, how do you get access to the list?
Most of the major, uh, larger counties have it online and they tell when they're coming up for bid. They may or may not list the
actual civic address. They might have the tax role number. And then you need to figure out, well how do you, you know,
associate the tax role number with the address? Usually you can go in the county, uh, website, type in the tax role and usually
it'll bring up something regarding the civic address and so then you'll know where to go to, uh, to try to get to the homeowner.
So how I would work this is I would get that list as early as I can before the tax sale I would, (···0.5s) you know, mail out some
postcards. We buy houses (···0.6s) type postcards because (···0.5s) usually if they're behind on taxes, they haven't paid their
mortgage either. So the chances are they're probably gonna go into foreclosure for the mortgage. So they may have two
different elements that are going out at the same time. So you wanna find out a little bit about it and then see what you can do,
work with your attorney and title office to find out what, uh, how you can manage this process as well as whatever the county
process is.
The key thing here when you're doing that is you need to make sure that the title is going to be clear because if they have a
mortgage or their liens against the property, you need to make sure that you can clear them. And then for example (···0.8s) in
uh, some states like Georgia, they have something called a quiet title and it can cost you up to $10,000 to get the title um,
discharged to make sure it's warrantable and that you can actually buy the property and get a mortgage on and get insurance,
et cetera.
So you need to check a little bit with an attorney and the title company in your area to make sure that you are buying
something that is indeed clear title (···0.6s) and um, that that's part of the closing process. But if there are quite, if there's quite
a bit of uh, uh, debt on the property, it may or may not be worth your while to do that. (···0.5s) And back in 2008, 2009, when
we went through the global financial crisis, (···0.9s) I was buying a lot of houses in the Phoenix area, for example in Detroit.
(···0.7s) And sometimes you could not clear the title because they had to be in touch with the actual homeowner and
sometimes the homeowners had left the country or moved to a totally different part of the country cuz they lost their job and
we couldn't find them. So you couldn't clear the title. I went through a process of maybe a short sale, you know, for months and
then found out we couldn't clear the title so it wasn't worth our while to buy it.
There was just too much risk in doing it. So, you know, that was extenuating circumstances. There was thousands, hundreds of
thousands of properties in foreclosure. You know, there's not as many now at this particular point in time, but there's still that
risk. So you need to make sure that you, you know, have that checked out. (···1.3s) And in some states there's a redemption
period. Could be one year at one time Texas was two years ands less now.
So I would go to the tax sale (···0.8s) and um, when I lived in Texas, we would go down to the, (···0.7s) to the uh, uh, Tarrant
County, um, courthouse and the tax sale would happen outside, but also the foreclosure sales were happening at the same
time. And there'd be lawyers over here for one bank and a lawyer for another bank over here. And there'd be, you know,
someone (···0.6s) for the county regarding the county taxes and there'd be somebody also with the school taxes because
there's two elements, right of your taxes, one's for the school board that you support and one for the, for the county.
So you had to figure out which one was running where as to what to do. So I would go in, maybe I was successful at winning at
the tax sale, but the foreclosure, um, people also had a mortgage on there so you know, they still wanted to get paid and they
would come after you to get paid. (···0.8s) If I got it and it was clear title, (···0.6s) then I had to hold it for two years (···0.5s)
before I would do anything with it because if the homeowner came back anytime during that time and paid up the taxes plus all
the interest and penalties, they got the house back.
So you would see all these vacant houses that are setting out in different neighborhoods, all boarded up and they'd be sitting
there for months and months and you'd think, oh great, this is a great wholesale potential deal. And you get in there your
phone and hear some investor already owns it, but sitting on there and they're just waiting for the redemption period to run
out before they're gonna go in and renovate it.
Cuz you don't wanna go spend, (···0.9s) you know, $30,000 renovating this house and put a tenant in there and then a year later
the homeowner comes back and pays the taxes and gets this newly renovated house from you cuz there's no recourse for them
to really pay you. So you need to be careful with that. You can get around the redemption period if you can find the
homeowner and get them to sign off on a, a disclaimer and uh, you pay them for the right to remove the redemption (···0.6s)
and they turn that redemption over to you now you can renovate it at any point in time that might cost you a little bit of money
to get that done.
So, you (···0.8s) know, check if you're gonna do tax sales, check your county, find out what the process is, what's your
redemption period, you know what has happened. (···1.3s) If you, um, so if you had bought the property (···0.7s) and they came
back and paid off the redemption, (···0.6s) you would get all of your money back from the tax sale that you'd had.
Not your necessarily any legal costs that you had for closing, but they would give you whatever you paid at the county (···0.6s)
and uh, plus interest because the homeowner still has to pay the interest on that period that they haven't, you know, paid up
the taxes. So you'd end up with a little bit more money in your pocket. But again, if you went and put a bunch of money into the
thing rented out and get cashflow, now you had to turn it back over, you wouldn't be a very happy investor.
(···0.7s) So you wanna make sure that this, uh, you check that out. (···2.2s) So one of the things that I love, and I know Cheryl
and I talk about this all the time, and we kind of talked a little bit about it already through the other sections that we've been
going through, is something we call farming or driving for dollars. So (···0.8s) whenever I'm going to and from someplace, I'm
always on the lookout and as Cheryl was talking about, she had her kids and they're like, oh my gosh, there's mom off again.
Well I'm the same way.
I'm driving down the street and all of a sudden it's like, huh, something looks kinda lonely about that house. I'll turn around the
block and come back and take some pictures and see what's going on. And so you just never know. And as you're driving to and
from work to the grocery store or whatever, take a different, you know, track each time (···0.6s) and see what you see. Slow
down a little bit, take a start taking look at what's going around in the neighborhood. Notice who's renovating, who's not. Their
houses being ripped down or rebuilt, see what's what in the neighborhood.
(···0.8s) Inevitably when I do my mentoring, I fly to different cities around North America to do my mentorships and i'll and
sometimes my mentor students pick me up at the airport and take me to my hotel. And on the way there, inevitably I will see
some vacant boarded up properties and I'll say to them, oh, what's a scoop on that house? And I go, what house? They drove
past it like 10 times that week and never even noticed that there was boards on the window and that was vacant.
(···2.0s) Now keep track of everything, (···0.7s) keep an eye out, slow down, take a look at things a little different. As I'm going
along (···0.8s) I'm like, Cheryl, I've got a little book in my car, I'm making notes, I'm taking a picture of the house I'm looking for
for sale by owner signs in the window or something. And sometimes you'll see signs that were, were on the front lawn and
they've been knocked down and the grass is overgrown and nobody else has seen the sign then, right?
So I'm gonna get out of my car, run over there and check that sign out and see what's what. (···1.0s) Sometimes you'll see these
little signs that they buy, you know, Walmart or local corner, whatever happens to be Lowe's. (···0.8s) You go in there and
there'll be, you know, for sale by owner and there's a white spot to write the phone number. (···0.8s) Well they write the phone
number in Blue ink and it's about this big, but they'll write it like this big, right? So there's no way that you could possibly see
that phone number from the street.
So you gotta get outta your car and go up to the window and take a look at it. The other thing, note to yourself when you write
something in blue, (···0.6s) the blue fades way faster in the sun than the black. So I'll get up there thinking, oh there's no phone
number. But sure enough it'll be there in yellow ink now because it had been blue handwritten with a blue pan. Uh, and you
know, they can't, you can't see it.
So then I'll write that down and I'll phone and they'll go, yeah, I've had it up for sale for a long time and I haven't gotten any
phone calls. (···0.5s) And I'm like, okay, you didn't put it up on Facebook marketplace or any place else. They just put that one
little sign up and never thought about it again. Never drove past a notice that printing was all gone. (···0.6s) And so if you do
buy those signs, cuz I use those signs too, I buy the bigger ones wherever I can and they have a big spot in white. What I do is I
type my phone number out and biggest letters I can to fit on there off my computer, (···0.7s) cut it all down, put it in that white
space, tape it up really well so the rain doesn't get to it.
And then I put it up so that people can see my phone number, you know, for sale by owner or whatever it is cuz I want people
to call me on my, you know, fix and flip deals or whatever I have. (···0.8s) So (···0.6s) you know, you wanna be checking around
for those signs. I have my magnetic signs on my vehicle too, also attract a lot of attention.
And this one time I was out with my business partner Carol, and we're driving around and I said to her, I said, I think we have a
stalker. And she goes, what do you mean? I said, this car has been like following us around. And we were, we were looking for
an address. So we were driving around trying to find this address and (···0.7s) of this house was a house we'd never been to
before. And so I said, yeah, I'm pretty sure this guy's fallen us. So I pulled over in front of the house, we were going to get outta
the car and the guy's getting outta the car. And I said, oh sir, I said, notice, have you been following us?
And he goes, yeah. He said, I've been trying to track you girls down. He said, I see you driving around all the time with your cars,
with your signs. Inevitably you're going this way and I'm going that way by the time I go on the block you've disappeared and I
can't find you. So he said, I've been trying to track you down for a couple weeks. And I went, okay, because he'd, it was too fast
for him to get our phone number and so he was, you know, just out in the area and wanted to sell his house. And next thing you
know, we had an appointment to go over there.
So, you know, when I have, when I'm out parked in front of people's houses, other people will write down my number, they're
gonna call me because they're, they wanna know what's going on in the neighborhood, right As you said, you start coming out
there, you pay, people are out in their yards watering the grass, working the gar flower gardens or whatever, they're kind of
curious what's going on. (···0.7s) And so I always take some business cards. Um, when I come and I see a vacant house, I grab
some business cards, go up to the front door, knock on the door, look in the window, see cuz it, yeah it is definitely a vacant.
And I'll notice two houses down. There's a little, you know, person, the lady out in the front yard, I'll go down. I say, by the way,
you know, this is who I am. I got my car with my signs on and I handed my business card and I said, I'm looking to buy houses in
this area. I happen to know this house two doors down. It was kind of vacant looking, can you tell me a little bit about the
house? Do you know the owner? And then we just start a conversation and see what goes. You never know. And so then, you
know, I'll find, sometimes I'll find great bird dogs.
One time I was actually in Dallas when I was working down here, we were out in the Fort Worth, uh, area, one of the
neighborhoods. We happened to see this gentleman on the street and we stopped to look in front of another house and he
came over and started talking to us. He was a retired uh, school teacher. He knew everybody in the neighborhood cuz he taught
all their kids and he turned out to be a great bird dog. And we found him. Just because we're out farming, you never know who
you're gonna see. (···0.6s) So you want to, you know, ask people (···1.1s) to call you if they hear of any other properties, if they
know anything about what's going on, they may or may not know the people that own it.
It's hard to say, but it is, you know, that is the ultimate inventory that we love to get those vacant boarded up because they're,
you know, there's no cash flow coming in. They've got money going up probably on property taxes, maybe on a mortgage,
maybe they got utilities that they're paying. They still have to have come there and maintain the lawn and all that type of stuff.
And if they don't, the city, if sees a grass get too long, the neighbors complain they're gonna get tickets from the city. (···0.5s)
It's also security risk because if people move in now that they're squatters and in most states squatters have rights and
sometimes it's very hard to get 'em out of the state. Especially like in Florida where Cheryl lives as one of the tougher states for
dealing with squatters. So, you know, it is a problem property and what do we do? (···0.6s) We provide solutions to problem
properties and that's what we're there for.
So we wanna, you know, get ahold of those people as much as possible cuz it's, it's really just a lawsuit waiting to happen, a
liability for them. Not a, not an asset anymore cuz it's sitting there and vacant With, um, with squatters. Um, there's a legal
process that you need to go through while a homeowner that has a squatter, whether they're just a regular homeowner that's
not an investor or even an investor, a landlord, they may not have the money to go through with an attorney to get the person
evicted cuz it can cost five to $10,000 to get this person evicted.
Especially if they've had to do it before. Mm-hmm. Um, so if they don't have the money to do it, they try to do it themselves
(···0.5s) and in inevitably they make a mistake and their paperwork is denied and then they ha they're told no, the squatter has
rights denied. He's staying and you have to start all over again. And they get really frustrated.
And so I can get that property under contract at a nice deep discount just to take the property with the squatter and deal with
the squatter. I get an attorney who gets 'em evicted. It's just a matter of some time and some money. But you can get the good
deep discount on a property that way because they don't know how to handle it. They're tired of trying to deal with the
squatter. Exactly. The other thing, thing I was gonna mention too is what, when I'm driving and I'm farming and driving for
dollars, when I see a dumpster in front of a house (···0.5s) and there's um, uh, workers there, I always stop and find out if the
owner is there cuz that's another cash buyer for you.
And if he's not, he or she's not there, those workers often have other people that they're doing jobs for or they bid at a job that
the sellers decided not to do the work. Well it may be because they can't afford it. And now I've got a bird dog that's just given
me some potential sellers, motivated sellers. (···2.0s) Yes.
(···0.7s) So anyway, as you're driving along, how do you spot a vacant property? So people, because people are driving around,
you don't really pay attention. So you wanna start looking for the telltale signs. You know, do they have long grass? If it's, if
you're in a northern state where they get snow, is the snow been cleared? Because if the snow's not cleared, the postman
won't come to the house either. So in the fall, are the leaves still on the lawn? (···1.0s) And you know, is there mail piled up in
the mailbox, flyers stuck in the door, uh, newspapers on the front lawn are on the porch that are just, you know, been sitting
there.
They're, they're obviously been stuck in the rain. Maybe there's no curtains on the window or the, the blinds are broken. You
know, the other thing that might be there is a city sticker. There might, you might all of a sudden drive by and go, oh, there's
some white or yellow or blue whatever's color sign posted in the window. I stop, get out and I look at those signs to see what it
is.
It could be code envi, um, enforcement. It could be a foreclosure notice that a property management company is now
managing the property. It could be from the city health department (···0.8s) that says it's been condemned. Well, just because it
says condemned does not mean that the house needs to be torn down and, you know, hauled away, condemned could be a
variety of things. So good at a professional tenant in there that, uh, didn't pay the utilities. One time I went to one property that
was condemned.
Uh, we talked to the neighbors, the people had moved in there and had lived there for a couple months and then they, they
didn't pay their utility bill so they got 'em cut off. So they were stealing water from the neighbors at night they would go over
with a hose, get some water, even though it was the middle of winter, they would get enough to kinda get them going. They
were, they were running electrical cords to the neighbor's, uh, garage cuz they had an outdoor plugin and they were running
their lights off at the neighbor's (···0.6s) thing. It was just craziness.
So people were doing, they were living there with no water and no electricity in the middle of the winter time. Like I don't know
how they were keeping the place hot. But uh, anyway, so I look for those cuz those could be really good opportunities. And all
you have to do is come in and clean up some of those problems, get it reassessed by the city and get a occupancy certificate
and you can rent that property out. So again, as Cheryl was saying, you know, some of those people can't afford to fix these
houses. They're tired of dealing with the tenants, they're tired of dealing with all these issues they've had.
They just wanna get rid of it and I can get it for a deep discount so I can move on. (···0.6s) So (···0.6s) as you're driving around,
(···0.7s) you can spot some vacant properties really easily. Like this one here that I saw, this is in a, a redevelopment
neighborhood (···0.6s) and the properties on both sides were, you know, the one on the side that you can't see on the picture
was an older home but in very good shape. And then right next to it is a brand new home. And this was a redevelopment area,
so they were ripping down old houses and building, you know, new houses in there.
And this one here stuck out like a sore thumb because it had long grass and whatever. And we, we started talking to the
neighbors and the neighbors said, oh my gosh, yeah. And all kinds of (···0.7s) rodents and everything were living in that yard
and it was just a mess. So we did track down the owner and wanted to, you know, buy the house cuz it was obviously a
problem. However, the owner had owned it for quite some time, had realized that it, you know, what the mess was. And he
goes, oh yeah, the neighbors are always complaining to me about one thing or another.
(···0.5s) And, uh, anyway, he had no intention in selling. He was gonna sit on it for another year or two waiting for the value to
go up because the builders were getting, you know, more and more hoses. The hoses were going up in value in the
neighborhood and he knew if he waited for another couple of years it would be worth a lot more. So he was just paying the
taxes, had no utilities on, he was fine. He, he didn't care cuz he was just gonna tear it down at some point in time. But you
never know unless you call and find out what's going on.
(···1.8s) So you also have some other things to look for are winterized stickers. Uh, you know, again, when a property manager
comes in they will usually come in, turn off the water, do different things to secure the property to make sure, especially in a
northern climate where it's colder, they don't want the water pipes broken and stuff like that in the winter time. Um, there
could be abandoned, you know, automobiles in the yard and different junk. If you look at the cars, you wanna see, you know,
what are the tags say on the, on the license plates that probably expired.
Uh, they could be boarded up, you know, very evident. Utility mis uh, meters have been, uh, taken away because the utilities all
been disconnected by the service companies. (···0.6s) And you know, the key is you need to get out of the car and talk to the
neighbors, talk to everybody. When you see people in the yard in the street, just go, Hey, I'm looking at that house down there.
Can you tell me anything about it? Again, you're hand out your business cards, talking to everybody that you see and trying to
get people that you know, know about the property or people that can possibly help you (···0.5s) get more deals in the future.
(···0.6s) So you wanna track all of these addresses as I'm driving around, I track all the for sale by owners, all for sale by owner
rent properties, uh, real estate sign, um, um, realtor signs that I see as I'm walking around. Uh, anything that I see even
contractor signs as, uh, Cheryl was talking about with the dumpsters.
(···0.6s) If I see, you know, contractors have a sign saying, you know, such and such, you know, um, renovations services, I
wanna call them as Cheryl was mentioning, try to find out more about the property. It's really key is to get out of the car and
not be afraid to do so. And usually I stay outside so that I'm not, you know, in the house. If I don't feel comfortable going in with
someone, I don't know, I (···0.5s) can stand out in the front, you know, step and talk to them and maybe make arrangements to
come back later when I can bring someone else with me for my protection.
Just, you know, feel it out and see what goes. Um, so you know, you're gonna find motivated sellers. (···1.0s) A lot of people are
gonna call you off your ads, but they're not all necessarily motivated. Um, they were just gonna phone cuz they're tire kicking.
They won't, they tried to list their house, they haven't been sold it. They wanna know more, see if there's an opportunity to,
you know, (···0.9s) get you to buy it, but it, I'm not gonna buy it just cuz they filmed me. I need to make sure that it makes
sense.
Is it a the right property for me and my business strategy? Can I make some money on this deal (···0.5s) and not just, you know,
pay them top dollar for it necessarily. So again, we're gonna talk a little bit more move forward about, you know, how to handle
dealing with the sellers. (···0.6s) So we wanna find out what their true motivation is. (···0.5s) So that can give you some leverage
when you know, negotiating. Cuz now you, you can use those things to say about the property, the property needs work. I can
help discount the price cuz it's gonna cost me more to fix it.
You know, they might be in foreclosure, I'm gonna have to pay up all their back bills. All those kinds of things. (···0.6s) Again, I
wanna make it a win-win. So I'm putting myself in their position, where are they at, what do they need in order for them to
move on and is it something that I can work with? Is there a way that we can come to a win-win where I'm still making money
from my business but I'm helping solve their problem and help them move wherever they need to be from there? (···0.5s) So
there's motivated sellers all over the place. You never know where you're gonna find them, what they're going, who's gonna
bring them forward to you, you know, from one day to the next.
You never know when I, when the phone rings, I always say that's business calling. I just dunno what the business is when it's
coming in. So they're everywhere. And again, I'm looking, you know, to make it a good thing for everybody. So (···0.7s) if you
wanna find the owners, you wanna talk to the neighbors, talk to the mail carrier to see if they know if there's a forwarding
service on the mail. If they've been a mail carrier there for a long time, they may even know the people cuz a lot of the male
carriers, especially with seniors, they strike up conversations.
They might get baking from them, all that kind of stuff cuz they're there all the time. (···0.6s) You wanna go to the county
website and see if you can find some information there about who the owner is and what their address is. Cuz quite often they
may not live at the house, they might live in another part of the city or the county (···0.7s) and the county tax records will show
their address. So then now I'm gonna start to try to find them at their, their existing address where the bills are sent.
(···1.2s) So I wanna find as much as I can. I can also then hire a skip tracer, which are people that specialize in finding those
properties owners for me. Some of it is mechanized and some websites, uh, PTB software has a little bit of that information
available and as well. So that might be something you wanna check into, you know, as an action item, find out about skip
tracers in your area. What does it cost?
What can they do for you? How does it work? There's lots of different websites. Um, I'm gonna check to see if I can find a
phone number. And you can go and do reverse directory (···0.6s) and you can pay, like for example, white pages.com. You pay a
premiums not that expensive to help you find those numbers. (···0.5s) If I can't find anything there, then I'm gonna start sending
postcards and on the back of my postcard I'm gonna have my return address, but I'm gonna go put on their forwarding address,
service requested or please forward, which means to the post office forwarded to wherever they're having their (···0.9s) mail
going to.
(···1.3s) If they come back with no forwarding address, (···0.5s) then those are the good ones to go skip Trace because they're,
you know, obviously, you know, not at that home, but they haven't, you know, finished paying for their service (···0.5s) for mail
forwarding. Also, as I'm driving around, I'm putting my business card or a postcard or a flyer, whatever I have with me, I always
keep a stack of postcards along with my business cards in my car and I put 'em in the mailbox.
If the mailbox is jam crammed full of a whole bunch of mail, then I, you know, I'm gonna take a look at that. Now, if you, if it's a
U S P S, um, mailbox, you can't put the postcards in there. The only mail that can go in there is mail that has been paid for with
a stamp. But if they have a second mailbox on the house, which some people do for the flyers, then they can, it can go in there.
Or if there is no (···0.7s) second mailbox, I just stick 'em in the door of the house so that I don't get myself in a situation with the
U S P S (···0.6s) A service. But if I come up to the house and there's all kinds of newspapers and flyers laying around and it
doesn't look like anyone's living there, I'm probably not going to put up a postcard If it's an, if there's no no trespassing sign, I
might put, um, one of my bandit signs on the property and try to get somebody in the neighborhood to call me either the
owner or someone driving by one of the neighbors, et cetera.
And so I'm gonna do whatever I can to possibly find out who that owner is. And so then I'm, you know, (···0.6s) once I'm driving
around and see the address, then I go back home to the computer and I'm checking all kinds of things. Can't find anyone, I'm
getting a skip tracer. So again, the key is get outta the car, start talking to people. Tell 'em who you are and what you're looking
for. (···1.1s) You never know what you might find, you may not find the owner of that house, but they may know somebody
from another house.
You never know. (···0.7s) So from here now we're gonna lead into the next section, which is chapter five, all about how do we
network and find buyers. And so there's a lot more information to come. So we'll see you in the next section. (···12.2s)
(···15.7s) Now we are gonna talk about specifically finding deals and finding these motivated sellers. Remember that someone
said, an opportunity is never lost, it's just found by someone else. So we wanna be the one to find those opportunities and not
let them slip by.
So let's talk about getting into finding these deals and sellers. (···2.1s) We'd said that a for sale by owner is probably the best
way to find motivated sellers. You already know that they wanna sell. They're out there telling you I wanna sell my house. And
so they're not people that are on the mls, as in the multiple listing site listed with a real estate agent trying to get the top dollar
for their house.
Those aren't the kind of properties that we can wholesale because the agent has advised them what their market value is. And
remember, we need to get it at a significant discount or a deep discount. So those are people that are not with a real estate
agent, they're trying to sell by themselves. They might be on Facebook marketplace, they might be on LinkedIn groups,
Facebook groups, or any other type of social media. And wherever you're at, if you Google for sale by owner, I'm sure there will
be a few other sites that you can look through as well.
And I had mentioned zillow.com has a for sale by owner section. (···1.3s) When you go to the, um, buyer, it'll say buyer sellers
and a dropdown. And then it's for sale by agent and for sale by owner. Pull up just the for sale by owner. (···0.6s) You can put
signs on your car. I did do that for a while. My friends and family joked that I had the fast cash mobile because it was, I had my
car wrapped and it said, fast cash, we buy houses.
And, um, I did get a few calls from that. Um, after a couple years when I moved into getting, um, the BMW that I always
wanted, I decided I wasn't gonna wrap my bmw. Um, if it had been working probably like several calls a day, I'd probably still
have the car wrapped, but I did get a few calls. I think it just depends on your area and what seems to be working. Um,
postcards is one that I do a lot.
So, um, another thing keep in mind is your network and you wanna build your network. People are always asking me like,
where did you find this deal? This is the first thing they say when they know, you know, if they're not an investor, it's like
friends and family. When I say, guess what I got this home for? And guess what? I, um, just wholesaled it. They're like, where
did you find it? How do you know how to do this? And it's like, if you think about it, any job that you have or now, or you did
have, you probably didn't know anything about it when you started.
But by the time you've been there for few months or a year, all of a sudden you've got a whole Rolodex of people that you talk
to on a regular basis to do your job. And you've learned everybody in the office, you've learned people in other offices, and you
have referrals and people that you network and work with in this business. And it just builds. And it's all about, you know, going
to the meetings and talking to people and exchanging cards. So it's the same thing in this business.
(···1.2s) Just like I remember one of my first jobs was, um, a probation officer for the juvenile detention in Dayton, Ohio. And I
got on that job and I was like a deer in headlights. I knew no one and I knew nothing. (···0.6s) And I left there and it made me
decide to go to back to graduate school, um, from that job. But by the time I left, I was training my replacement and I had a
Rolodex that I remember had hundreds of people in it that were contacts of people, judges and attorneys, and just different
resources and social services, all these things that I had connected and collected all this stuff over the course of just working
there for a year.
So when I started, I knew nothing. And by the time I left in a year, I had all these connections. And so that's how it is guys, your
network and going to meetings and doing stuff is gonna just build as long as you're out there talking and doing the work.
(···1.3s) When you're calling these for sale by owners that you find them on LinkedIn groups or Facebook marketplace, um,
there's gonna be either a sign out in the building, um, or you're driving around and you, we call that farming or driving for
dollars.
I have a little notebook that's green and it's got a dollar sign on there and says, driving for dollar sign and it stays in my car
(···0.5s) and I write down the address. I take a picture. And there's also an app, there's several of them.
I use the one that's called, um, property Scout. So that when you take a picture of the property and it (···0.5s) it knows the gps,
your location, it'll actually pull up the address and pull up the property owner. So that saves me a step of having to go to my
property appraiser, um, site and pull up that information. It's right there and it's a free app, so it's wonderful. Um, but there's
several of 'em just Googled different, um, apps like that if you don't wanna use Property Scout. (···1.7s) So when you're driving
around, um, as you know, Shelly said a while back that you're living like pe most people won't so that you can live like most
people can't in the future.
And I've been doing this now, I think it's like 12 years. And so my kids were young, um, they were tweens and teens and they
would go, oh, you know, because I, I would be on my way to, to take them to the store and then I'd go, Ooh, wait a minute,
whip. And I'd see that for sale by owner sign and I would whip the car around and I'd have to get a picture and write it down.
And a lot of times I'd even say, just hold on one minute guys. And I would go to the door, introduce myself, get information
from them if they were home, find, you know, I'm on my way to a meeting, but can I, can I come back tomorrow? Can I call you
or leave my card if they weren't there? And my kids were just like, oh my gosh, this is horrible, horrible. But then they realized
this is where the money's coming from when we take our vacations and, you know, able to help them getting through college
and everything else.
So it paid off. And you know, now 12 years later, I don't, I still do that a little bit, but I also have people that I pay that do that
driving for dollars for me. Um, and I have the workers that are on my fix and flips on their back of their trucks. It has like silcox
renovation and a phone number. (···0.9s) I have. We buy houses and a phone number. That's my number. And um, they've been
willing to do that for me cuz I give 'em so much work.
So that's my fast cash mobile now is their trucks not mine. (···2.1s) My owner signs, um, if we call 'em fur bows instead of
FSBOs, if you see somebody that's, um, advertising a, a for rent sign, that's another stop the car, get out, take a picture, get the
address because that person has a vacant home. Well, I don't know, but if you think about it, if you have a house and it's
vacant, there may or may not be a mortgage on it.
We know there's no tenant in there, so there's no cash coming in. That might make me a motivated seller. (···0.6s) So I like to
call those folks and say, you know, are you interested in possibly selling the house? And guess what? Tired landlords, the
landlords, the people that weren't necessarily big time investors, they just knew that having some investment properties would
be a good extra income for them and their family.
And now they're retired and they're really tired of dealing with tenants and toilets. They will sell their properties as a group.
They will sell 'em at a discount. And you'd think, well, they would know better because they're an investor. But I have had so
many of these folks, they get motivated because they fixed a house several times. They've dealt with a tenant, the tenant left,
then they had to clean it up and have it painted again. And the, the third or fourth time they're like, I'm not doing it. I just
wanna get rid of it and sell it fast.
And that's what we're looking for. So we're, we're solving the problem. This guy knows that he can put it on the market with an
agent and get more money, but he doesn't wanna fix it up again. So he's motivated or she's motivated and they can be really
great, uh, for sale by owners. The for rentals, finding the for sale by owner, the for rent by owner, social media, newspapers,
any of your local ads, um, even on the back of the, you know, flyers that are in your, uh, 7-eleven s or churches can have these
kind of for sale by owner stuff on 'em.
Um, what if you call one of those four rent signs and it's a property manager (···0.6s) happy dance because guess what? Now
the property manager can tell you whether that owner is motivated to sell. And so they say no, they're not selling. As a matter
of fact, they're looking to buy more. Great. Now you've got an agent to work with and she's got, or he's got an owner that's
looking for more properties to add to your buyer's list.
And that agent now knows what you do and is gonna get a referral from you (···0.9s) and is gonna send you more people.
Maybe they say, well no, this guy's not looking to sell, but I got another tired, uh, land, um, landlord that is ready to sell. And so
that's a goldmine when they answer, when they answer the phone. Um, whether it's your buyer or your property manager or
your owner rather, I'm sorry, fill out the property information sheet that's in your handouts (···0.9s) and you wanna just collect
those sheets to have the notes on every individual that you're dealing with.
(···1.5s) Another way to find deals is, like we said, that property manager, real estate agent, (···0.6s) all real estate agents that
you talk to, that you meet, um, you could go to the brokers and tell them what you do. You could go and ask to speak at one of
their meetings or at the MLS meetings and introduce yourself. Remember you don't wanna be a secret investor. You wanna be
out there and everybody knows what you do.
Go to ask to speak at their meetings, bring them muffins or something. You know, donuts, it's not that much. Usually they have
a couple dozen people at their meetings and then tell them, Hey guys, I am a cash buyer. I'm a real estate investor. (···1.3s) And
this way if you get, um, a property, especially if it needs work, you're not gonna go have to go through the bother of all the
pictures and putting it on the market. You can double side this listing. That means they get the buyer's side and the listing side.
They make twice as much on the commission. The seller pays the commission. It's not you. So you, you can double side this
commission and just give me a call and let me have first chance at it and it'll save you having to put everything into the mls. Um,
and do all that work is just gimme a call and let me see if it's something that would meet my criteria to buy. So that's a great
way. Um, obviously going into the mls, if you don't have access that yourself, there's some websites in some cities where you
can actually get on there, (···0.9s) have some agents that set up list for you and reward them with, you know, once in a while
send 'em a gift card for 10 or 20 bucks just to let 'em know you thank 'em and keep them thinking of you and motivated to help
you.
Um, you can ask them to send you any property that's been on the market longer than 90 days. Um, ask them to send you any
property that says it's an estate sale, probate keywords, uh, handyman, special fixer upper needs, tlc, those kinds of keywords.
As a matter of fact, in your handouts, there's a whole list of keywords and you can give that to real estate agents. You find that
you can work with those that say yes, they've worked with investors. When you're calling and talking, uh, to people, ask 'em if
they work with investors. You, it might be they haven't and it's just a real go-getter, a new agent. (···0.6s) So just talk to 'em and
see if it seems like it'll be a fit for you. Give them that list and say, this is what I'd like you to set up the list that come to me.
Anything that hits the MLS that meets this criteria.
(···1.1s) If it says handyman special or something like that, you want those listings to come to you and then you can put an offer
on those. (···0.8s) Another way that we find deals, we hinted on this a little bit when Shelly said you can send blanket f (···0.6s)
your farming a whole area. This whole zip code is really hot, you know that people are looking to buy in here. You can blanket
the zip code and just see you're looking, you're fishing, you're looking for people that are ready to sell. (···0.7s) Or you can try to
narrow it down by going in, um, a list service.
And one of the list services is on p2p. You can just ask for code violations. You can ask for divorce records. Um, any properties
where they've had a divorce proceeding start to be filed or eviction (···0.6s) or um, if it's an absentee home, a vacant property,
um, code violations like um, maybe lists of homes where the water's been turned off. (···0.6s) Usually (···0.7s) if, um, the
electric's off, uh, people change that all the time, but the water is usually more of a longer term when the water gets turned off,
the home's probably vacant, it's been vacant for a while.
And again, if it's vacant not making money, then that seller, that that owner that has that property might be motivated to sell it.
So you can specifically get lists just of these (···0.6s) properties that are like with evictions or divorce and send the postcards or
letters to them.
And don't you think that would have a bigger chance of having some motivated sellers call you back? You can also stack the list.
You could say I want all vacant properties (···0.9s) and there's um, they were inherited. (···0.6s) So now I know that property
was inherited and nobody's living there. So now it's just really a problem. They're paying taxes, they're not making any money,
maybe they wanna sell it. And here's another really important thing that Shelly mentioned. (···0.6s) She said she has yellow,
blue, orange, you know, these different postcards and cards to keep track of the follow up.
Most people only send one postcard or one letter and they get a one to 3% return on that and then that's it. They don't do it
again. (···0.9s) Use the same list and keep on sending once a week then once every two weeks, once every three weeks, once a
month. I know people that send 12 up to 12 cards or letters. (···0.7s) The rate is usually (···0.9s) after six or seven.
So you'll get answers from people anywhere from number, uh, sometimes they'll call on the first one, yes, but very few. Mostly
it takes five or six ti attempts to get these folks before they wind up responding to you. And then you can keep doing it until

they do respond all the way up to, you (···0.6s) know, 12 times once a month. And then maybe you say, okay, I'll live them
alone. They might be calling you and saying take me off your list.
And that happens. Um, usually then I say okay, um, uh, but you know, the point is the follow up is the key. You'll get the deal
that others don't. And the other thing about it is in this business I've learned (···1.0s) it's not even so much the number of times
that you are sending things out to them, it's just hitting them at the right time when they're ready. (···0.7s) And so if you're
consistently sending something every few weeks when they're ready and your card comes, you have the chance of getting that
deal where other investors have stopped sending.
So, or maybe another investor is sending out their first card and they may beat you to it, but if you aren't following up and
sending, you'll definitely not get the deal. So (···0.7s) follow up. (···0.7s) Um, some other types of lists. You've got properties
that have high equity. Um, what do I mean by that? Well, if either the property's free and clear the mortgage has been paid,
which believe it or not, is a really high number in any community.
I think it's at least a third of the properties. Wouldn't you say almost anywhere? Yes, are paid off free and clear. So that means
that, like I was telling you, um, the people that had the home for two 50, uh, they wanted two 50, I gave them two 30. They
were just getting less than they would've if they were on the market. But I took over their mortgage. Well what if they didn't
even have a mortgage? I probably would've given them the whole two 50, right?
But I could have given them just a little bit down and then paid them the monthly payments like a bank. And what's, there's so
many things that are great about that. One of the best is it's not on your, it'll go on the property record as a mortgage, but the
banks don't see it on your credit as another home. So I've got half a dozen homes out there with seller finance and I can still go
to the bank and apply for a mortgage. And when they pull it up, the only home they see is my primary home with a mortgage
that I'm living in.
And they don't see I have half a dozen other properties with a mortgage cuz it's not a bank mortgage. (···0.6s) So that is
definitely a beautiful thing. Um, if you have properties that the HOA hasn't been paid, they may not be able to afford that
home. Remember the distress, they've got some kind of financial distress (···0.5s) or they have, um, tax deed sale coming up.
They haven't been able to pay their taxes. My favorite thing to look for is a blue tarp. I have bought so many homes or got 'em
under contract and wholesale them when there's a blue tarp on the roof, that's a lovely blue plastic roof you have.
Do you think you wanna live in a home that has a plastic roof? You don't, you think it um, it doesn't leak when the wind blows
and that plastic whips in the wind in a storm. It sure does. And so if they can't afford to have the roof done, maybe they need to
go ahead and sell the home. And guess what? Sell it at a discount because it needs work, it needs a roof. And I've bought and
got a lot of homes under contract by just stopping and knocking on the door.
It still works. People still are out there knocking on doors. If you don't feel safe doing that, have someone come with you. Um, if
I'm door knocking and someone says, yeah, I am thinking of selling, come on in. I probably, you know, unless it's a little old lady
and I really get the good vibe that it's all good, you know, maybe I will go ahead in there. But most of the time it's, well, I just
stopped on my way to an appointment. Let me get your name, your phone number, your address.
So now, um, they know that when you, when you come back, you can bring somebody, you can check them out, you can talk to
'em on the phone, you can find out what's going on before you just go walking into a stranger's home. But I definitely do door
knock all the time and I get out and door knock when it's a vacant home and I know they're not living there. The grass is tall
and, and it's boarded up and I'm knocking on the door. But guess why I do that? Neighbors are noticing a car pull up and
somebody knocking on the door.
And the last one I just did last week when the lady decided that was a good time to walk her dog, you know, there's a neighbor
in a car, she lets her dog out that I said, oh hi, do you know who lives here? And she said, she said, yeah, he went to an assisted
living. Can I help you? And I said, oh actually I just wanted to buy the home. Do you have any way of getting in touch with him?
No, not him, but I do. His son who's taking over and helping and guess what got that home under contract because I got out of
the car, knocked on the door.
The neighbors see you and they come out very often and wanna know what's going on. And it's so you gotta talk to people. Um,
title companies often, often have a mailing house and have these lists so you don't even have to pay for them if you can't afford
to do like P2P or one of these other things. And I always joke and say, trust me, you guys, when I started this business, I had no
money.
I (···0.6s) had quit my government job, so I had zero income and I had bad credit. So I always say I needed money like oxygen.
(···0.6s) And so I, you know what I used for my signs, we buy houses. If we had pizza, I was, I had two signs because it was the
top and the bottom of the pizza box were my signs. True story. (···0.6s) And if, um, uh, another, you know, way that I couldn't
afford to do any kind of internet marketing, paying for any services, I went to the title companies and asked them for list.
So then eventually first thing I did was I got Pat Live and that is 24 hours a day. Somebody answers the phone and says, Cheryl
Jimenez's office, can I help you? Are you buying a home? Selling a home? And they have, it's paid for by the minute. So it's a
very short script. Buying a home, selling a home, what's your name? What's the phone? What's the phone number? What's the
property address? Why are you selling? And if they say, well I'm just curious how much cash I see she buys for cash, I wanna
know what I'll get.
Okay, I'm still gonna call 'em. But I know their motivation's not that serious. If they tell me we're getting a divorce and I gotta
get rid of this home right away and you know, I don't care what I get, I just need to get out of it and that kind of thing. You think
I'm calling them first? (···0.7s) Probably gonna call them first. So you can, pat Live will help me tell their motivation. They'll
screen those calls and then I I call 'em back (···1.1s) If you don't answer the phone, (···0.8s) what's the chances of them picking
up the phone when I call back?
Not very good. But when Pat Live says, expect a call back from Cheryl tomorrow morning or whatever it is. If they're calling late
at night and they say she has a 3 52 number or I might text them first. This is Cheryl with Integrity Home Buyers and then, you
know, call, I have a much better chance of actually talking to those people. Um, so another way to get uh, homes to wholesale
is there are companies that are software as a service.
They call 'em SAS businesses. That's what P2P is, that's what Zoom is. A SAS business. A SaaS business is you don't have to
download Zoom onto your computer, you just pay uh, the subscription and you link into it from online. Well these software
companies like P2P can have the, can help you get your comps, can help you find your list. Another big one. Um, so, (···0.8s) so
Pips path P2P will do um, will give you a contact lead management.
You can pull up buyers by location for comps. You can stack the list like I was talking about, um, get your lead pipes. There's a
dashboard that shows you um, you know, the properties that'll just show you a concentration. Where are there more
properties in your area that are vacant or whatever you're looking for So you know where to focus, maybe where to go driving
for dollars, um, knocking on doors. (···0.7s) Great, great tool if you can't afford it.
Um, wazoo is another mobile app that's for investors. It was made by investors for investors and it's completely all off market
properties. Now it's free to join this app and you can go on their map and look at where there are wholesale properties by other
wholesalers. So what if you have your buyer's list and you know what people are looking for? You can go on there, contact
these sellers, these other wholesalers and tell them, I have a buyer for you.
Will you split the wholesale fee with me? Or they, and if they say no, cuz this fee is small, they may have a very small margin.
Just say, well I'll add a few thousand on to your price and get you the buyer and who's gonna turn that down. So, and when you
do, um, the (···0.7s) plus membership with this, there is a fee. And because Pips Path is affiliated, you can use this um,
membership code path one and you'll get 50% off the membership price on the wazoo.
It's free to go in there and join and talk to other investors and look around. If you wind up going to the more, um, advanced
membership, you get the half off. (···0.6s) So can't beat it. And that is a great way to talk with other investors, connect more
networking and actually find deals to jv uh, with. (···2.6s) So here's some other apps. Uh, we said the p2p, which is part of Real
Flow Wazoo. Prop Stream.
R e i Blackbook, my r e i pro. Um, I'm not familiar with MRI software. Um, carrot.com is a (···0.8s) templated website. That's
where I have my website and I've had it for 10 years. It's a hundred dollars a month and it's well worth it cuz the longer you
have it running, the more it starts having search engine optimization just by being up and running for a while. There's lots of
things you can do that Carrot actually tells you to do to boost your website.
And I mean a hundred bucks a month guys, I used to pay, before I found Carrot, I paid 2000 a month for my website and a
marketing company to help search engine optimization and boost it. And you can also do like pay per click. It gets very
expensive. So car.com, check that out. If you need a web website, awesome. Bigger Pocket Pockets is another free app that's
out there. Just app on your phone and you can um, talk to other investors as far as networking.
So you're, you know, that's how you grow your business. (···2.7s) So going more ways to find deals. Go to s go to the clubs
network, talk to people. There might be, if you're brand new, there's probably investors that would wanna use you as a bird dog
to go drive in their areas. If you're in the the meeting together, you're probably in a local area (···0.6s) with some overlap that
you can say, well I'll drive what area are you really interested in this zip code, this neighborhood?
If you find anything there, look for the vacant properties (···0.7s) and then that wholesaler that's more experienced has the
buyer's list and will help you formulate your deal. That's another way that when I first started, I (···0.7s) often jvd with people
just to get the experience and have them help me with the repair cost. And how much did I need to get this property for? Cuz I
didn't know about construction. I didn't know that drywall costs about $23 a sheet.
Did you guys know that? I know that now. (···0.7s) I had no idea. I mean you could have told me it was $500 a sheet, I didn't
know. But after a while you learn these things. So that's how you get to learn them is working with other investors from yours
and ask them if you can work with them, if you can help them and bird dog for them, um, go talk to your neighbors and let 'em
know that you're buying homes and um, just (···0.6s) anyone and everyone you know, basically word of mouth, like Shelly's
been saying, needs to know what you're doing and that's how your net will grow.
Um, you could sponsor a workshop, (···1.2s) you could do something, um, like if you know, (···1.1s) realtors, attorneys, uh,
mortgage brokers, anybody that um, has anything to do with real estate. Even if your stuff isn't necessarily so much real estate,
like maybe you know, marketing, maybe you know, communication or technology or computer and you wanna do for your
church or for your local community.
Hold a workshop and then partner with one of these other folks. So they'll pay for the food and that's the setup. And if there's
any cost to rent the room and that's how you build your network and get your brand out there and telling people that you're
buying houses, guess what? People come up to you at that meeting and say, my sister has a house she's trying to sell, but it
needs work, yada yada. And that's just how it happens. So share your knowledge, building your connections.
Um, you can um, do these with your JV partners that have more experience than you doing the workshop with them. (···2.9s)
We talked about bird dogs. They don't have to be just a, um, like a person that has nothing to you know's trying to be a
wholesaler. They can be a pizza delivery guy, they can be the garbage collectors, the lawn services. I talk to all of these people,
the mail carriers, I give them my card and tell them what I do.
I'm a real estate investor and I buy houses with cash. And if you find a home that's vacant and run down that I possibly could
buy or you know, someone who's home, they need to sell it fast for cash, please give them my card, let me know. Call me and I
pay a referral fee. Now I'm licensed so I don't have cards to hand out that say referral fee because actually we're not supposed
to do that as license agents, but guess what? I make it legal because if the mailman gives me, and this has happened, they give
me the name of someone that um, they're gonna move cuz they found out as the mail carrier and the house has run down and
they need to sell it.
And I called and wound up getting that house under contract. I put the mailman on the contract as giving me a consultation and
he gets a consultation fee and then it's perfectly legal. I just can't do it like as a gift card or a check outside of the closing that I
mail someone a check or send them a wire transfer like Shelly can or any of you that aren't licensed because I'm licensed.
I put it on the hud, no big deal. So that I still have the affiliate program. Um, so finding your deals on Facebook marketplace,
we've talked so much about that I think already, um, that we don't need to go more into that. Um, you can set up lead pages,
you can have all kind of campaigns like we talked about on all this social media. That's a little bit of overlap there. Um, talk to
attorneys just like we send letters to homeowners, we have letters.
I think that, um, there's an example in the handouts. I'll make sure that that is in there. You can, um, send attorneys, they deal
with probate and divorce and they may call you when they have someone that has a home they need to sell. Same thing with
appraisers. You wanna reach out to 'em, let 'em know what you do. They may send you some deals. (···1.9s) Foreclosures, pre
foreclosures, short sales, (···0.5s) bank owned.
I don't deal with foreclosures and bank owns that much. I'll tell you why. They banks don't let you assign. They're gonna notice
it and they're gonna say no assignments. Well then I'm out of gas, right? Because I'm trying to not put money in the deal and
just simply assign it. That's what wholesaling is. Um, but the pre foreclosures are a goldmine and short sales because you can
get those under contract and assign them and if somebody's in a pre foreclosure situation, they probably need to sell before it
foreclosures and they get nothing.
So that can be a great list to market to. Okay, so continuing on with pre foreclosures and finding them. Um, this is, (···0.5s) you
advertise to get the homeowner to call you. Um, by sending out your letters, your postcards, you're gonna be marketing to
them (···0.7s) as we're buying homes in the area. I would not recommend that you say, are you facing foreclosure? Are you in
trouble? Because they don't, they don't like that they're embarrassed and that's not a good way to start the conversation.
I just say, we're looking for homes in this area and do they have anything that they do? They have a home they might be
interested in selling and then later on let them tell you, well as a matter of fact, we got behind on mortgage. Oh my goodness,
I'm sorry to hear that. You know, and and empathize with their situation, but I don't let them know that I know it because then
they're embarrassed and you're just not starting off well and they probably won't wanna talk with you. Um, so it's much easier
to get this wholesale and get it under contract than waiting until you're dealing with the auction or dealing with the bank.
I'd much rather deal with the home seller before it actually goes to full foreclosure. And the way you know that it's a pre
foreclosure is called list pendants. The bank will actually send them a notice that says, Hey, you're behind on your payments
and we're going to foreclose on you if you don't get it caught up. So those notices get filed in the court records and you can find
them on your county website. Um, sometimes there's a list service in in your area.
If you're in a small area and there is no list service, you can, that'll supply those lists for you. You can find them. Just call your
county, um, courthouse and ask them how you get the, the pre foreclosure records and they will tell you on the website where
to go and how to pull those up. (···0.8s) So short sales recommend that you work with a short sales specialist. Um, I kind of
consider myself a short sales specialist cuz as a realtor I've done lots of short sales and I learned the process. But it is pretty, uh,
labor intensive. So if the real estate agent doesn't already know it and is not a specialist, you'll, there are companies out there
that you'll wanna work with that are short sales specialists and they'll make it a much smoother, easier process.
But typically the property's gonna be on the mls (···0.5s) or you might be, you might have found a homeowner and maybe they
owe a lot more than their property is worth it's upside down. And so obviously then you can't do cash because the mortgage is
too high. You know, there's nothing, no way you can help 'em. You can introduce the homeowner to the idea of what if I helped
you with a short sale?
And then that's where your morga your uh, short sale specialist will come in and help them through the weighting of all that
paperwork that gets turned in. (···1.1s) And you may basically then, um, you're making an offer, whether it's on the MLS or it's
not, it's the same offer contract and it's gonna be for a significant discount. (···0.5s) And your contract is gonna say and or
assigns. The bank will let you do that on short sales. Once they accept your discounted offer. You've got 30 days between when
the bank accepts it until closing.
So 30 days, plenty of time for you to find an end buyer that'll step in and have the cash or buy the money to buy that home and
get you the assignment fee that you're looking for. (···0.7s) So, um, the only thing that you do need to know and um, we're not,
everything is transparent here. We're not hiding things from the homeowner. So it's important to know that to be eligible for a
short sale, they have to stop making home payments. So they may have really good credit, (···0.6s) they've never missed a
payment, they've always been on time, they're up upside down to their meaning their home is worth, you know, 200,000 and
they owe 250.
So you're gonna actually offer more like, you know, a hundred, 125 to the bank and in order for the bank to consider them
eligible for the short sale, they have to stop making house payments, mortgage payments, which is going to, um, hurt their
credit. Um, in the long run they're gonna get rid of the house that otherwise they can't sell. If they can't afford it and they have
a problem.
But there is a give and take there it is gonna possibly, um, affect their credit. (···3.0s) So bank owned and re o properties means,
um, real estate owned is what re o stands for. That basically means the bank has it. Um, you can check your process for
foreclosure in your state. Some states are judicial, some non-judicial. You just have to call your county, find out the process.
(···0.6s) And if there's an auction, um, you need to have the funds to close that day.
They typically make you, um, register for the auction and put up like a $5,000 non-refundable, um, security deposit. If you're
the winning bid, they're gonna take that $5,000. And even if you say No, I changed my mind to (···0.7s) buyer and I don't want it
to, (···0.8s) that's fine, you don't have to buy it, but you're not getting that, um, escrow money that you put down. So, um, they
can, can be a little more risky doing these auctions. And also, um, they, you might say, well I have the funds that, um, you know,
your investor is putting up for you to buy it and then you figure you're gonna do a double close, which we'll talk a little more
later.
Same thing as a signing, but you actually close on the deal and then you sell it to another investor without doing anything. So
you have some closing costs. Well guess what? A lot of times the banks have what's called seasoning and then they don't let
you transfer the property to another name outside of your name within, sometimes it's 90 days, sometimes it's nine months.
So you'd have to hold that property and pay that interest on that loan that you weren't intending to hold that property for all
that time until you could sell it. So again, do your homework. Know the process, don't go in blind and just throw money down
and in a, on a uh, escrow and jump into the auctions without knowing everything about it and what you're doing. This is not a
get rich quick scheme. This is take some time and effort to learn these processes and once you do, they can be very lucrative.
Um, so sometimes the auctions are strictly done online. Other times they do 'em at the county courthouse, they'll do 'em in an
attorney's office, they'll even do 'em in a conference room in a hotel. You just have to call and find out where these are held at.
And I like when they're not online but they're in person. And even though I have no intention of buying anything at the
auctions, I go to them on a regular basis. Why do I do that? Because guess who's there? Cash buyers and I go around, they take
breaks from the auction where people are mingling around getting water, taking bathroom breaks and I'm handing out cards
and I'm talking and I'm telling all these guys that are bidding that I'm a wholesaler and do they wanna be added to my buyer's
list because I get deep discounted properties that I can assign to them and they're all very happy to talk to me and meet me cuz
they are looking for good deals.
So that's a great place to find some more buyers. Um, if you are going to these auctions, you gotta be prepared to have the
funds on hand.
Like I said, if you, they'll want you to put up the money within usually that day or they'll give you 24 hours. If you don't bring the
rest of the money, then you forfeit the 5,000 that you put down. Um, other thing about bank owned, they might be a Fannie
Mae, a Freddie Mac that you see on the mls. And again, um, they may stop you from doing it as an assignment. So you think to
yourself, okay, I'm gonna get this a great deal and I'm gonna double close it, but it could have seasoning, so be careful.
The other thing is, a lot of times these household are occupied and they don't want you to mess with the, um, tenants or the
owners. They tell you you are not allowed to see the inside of the property. So how do you know what to buy it for, what it
needs in repairs? That's why for me personally, I do very little, um, in terms I've not done 'em at the auctions. I've not bought a
property that I couldn't get inside and see.
Um, I've had plenty of wholesalers send me deals (···0.7s) and uh, last one that just came a couple weeks ago, the guys wanted
like $50,000. (···0.8s) Of course it would be worth, you know, 150 once it's all fixed up. But the property wasn't even worth
$20,000 (···0.8s) because it had been completely burnt out. It was gutted in a fire sale and he couldn't get inside to see it. He
wanted it at the auction and he was trying to sign it to me (···0.7s) and it was in my area that I would've done a fix and flip.
But I went to go see it (···0.7s) now that the auction's over and it's vacant and it's boarded up, guess who came with tools
crowbar and took the board off the back door and got inside me. And I called the guy and I said, you didn't get in this property,
did you? He said, no. And I said, it's not worth 50, I would pay you 20. And he says, well, I paid 25 for it. (···0.6s) So that
obviously wasn't gonna work. Um, home path.com is another place to find strictly foreclosures hud.com, the housing and urban
development, HUD h u d.com is another, um, source for bank owned.
Yeah, so HUD Housing and Urban Development, they are another one now. They usually have seasoning too and they don't let
you do, um, assignments. So if you're looking for a fix and flip for yourself or just looking for another, if you're trying to be the
bird dog, so to speak and go and, and um, put offers on these and you have the name of someone else, that's your investor
that's gonna be on the contract and they're gonna pay you for looking and finding these kind of like assignment fees, like Shelly
does the referral fees kind of, I hate to say under the table, it's fine.
Uh, investors can pay whoever they want. It's just that when you're licensed like me, I wouldn't be able to take that payment
that way. I'd have to go on as a commission or a consultation. So it's just knowing the legal jargon and how to do it, that's all.
Um, And it's just you have a few more restrictions because you're licensed, Right?
So if you are licensed, um, you guys have my number in my email, you can call me and ask me questions anytime. If you're
saying I'm licensed, how does this work? And I'll, I'll let you know or I'll tell you, talk to an attorney cuz I'm not one, and I don't
wanna steer you wrong on anything either. So (···0.6s) if you have private lenders out there that have (···0.7s) done a loan for
someone as an owner, finance, I have deals that are owner finance where I'm the bank and if my people stop paying, (···0.5s)
I'm happy with that because I have lots of equity and I'm gonna sell it again.
I'm gonna get another chunk of down payment money and I'm gonna sell it again. But, but maybe (···0.7s) they are not quite as
experienced. Some of these folks that will do private lending and they put a, um, people in the home that couldn't afford a loan
and now they've stopped paying. So now they have to foreclose on 'em. And typically now they're like, oh, I just wanna fire sale
this house and get out of it. So any time that I see (···1.0s) that somebody has a loan and it's a, it was by a private party, I'm
writing those people down for two reasons.
They could be a lender for me or they could be a motivated seller because oftentimes those people they put in those homes
stop paying and now they're gonna be a motivated seller for me. Um, same thing we talked about property managers. They are
a great source of contacting them to see if they know anyone looking to buy more real estate for holds or if they have
motivated land, um, landowners, landlords that wanna sell. (···0.5s) So, um, keep your property information sheets handy that
will go over a little later, but they're in your handouts.
And anytime you get these people's names and numbers, you'll wanna fill out the sheet and keep 'em in your folder to uh, add
to your list. (···1.1s) Shelly's gonna talk about, uh, code enforcement and more ways to find deals with churches and healthcare
coming up in the next segment. (···12.5s)
(···16.4s) All right, so Cheryl will give you a ton of very good information about social media marketing for those who are not
that familiar. One thing I'd like to highlight though on this particular slide as well, is, uh, go check out this website Social Media
Examiner. (···0.6s) They have a wealth of information on there for you who are starting out.
You know, you see somebody don't quite know what it is, just go in there and Google it or check search it in within their
website. And you'll find lots of information that very, very helpful on different kinds of apps and everything that's come along.
So, (···0.6s) to your benefit, (···1.2s) since Cheryl mentioned, I am a blogger, I do have a, a blog with my business partner, Nina.
Um, so I, I've had different partners for different things in life (···0.6s) and so we are on social media sites.
We have Facebook, LinkedIn, et cetera, different groups. And we did have a web business page we started with and we're
evolving that to, uh, a group rather than a page. Um, you also want, you can post them onto your website, post them onto
YouTube and onto the other social media sites. So the primary ones that I use as mentioned, (···0.6s) Cheryl mentioned, is that I
use, uh, Facebook and LinkedIn as well.
(···0.6s) And I do do some stuff on, um, Instagram (···0.7s) and Pinterest, but not as much. Um, but YouTube is where I put up
everything as well. So everything that we do goes on, you know, primarily those sites (···0.7s) and we share it within a bunch of
groups that we're in on both LinkedIn and (···0.6s) on Facebook. So we want to get content coming there, whatever possible.
We do do Facebook Live as (···0.8s) well, depending, um, sometimes we're on together and we bring in guests to talk, you
know, so I might have Cheryl come in for example and talk about something that she's doing in Ocala and then I might bring in a
lawyer or, uh, someone from a title company (···0.6s) to talk about what's going on.
Someone regarding, you know, taxes, it's all related to real estate investing. And so anything that can help with some tips and
likes and things for everybody, that's what we wanna do.
And we try to post the content regularly. We've had gotten off track a little bit who haven't been on as much, but people are
now texting us and going, gee, I haven't seen a blog from you for a while. And we were going, oh my gosh, we gotta get back at
it because people were following us on a regular basis. And so we also do share other people's content (···0.6s) on our site too.
So I'll go and I'll find a bunch of newspaper articles related to real estate and what's happening with interest rates, mortgage
rates, et cetera.
And, and we post that on a regular basis every week. We have stuff going up on there. And so sometimes we'll just do a little bit
of motivational things. I post a lot, I, on my Facebook page, I post very little personal information about me and my family. Most
of the stuff you're gonna see is the positive mindset, um, motivational things, things about your real estate, uh, tips and tricks
and things, events that are coming up to share information. (···0.6s) So, you know, we have have been doing this now for quite
some time (···0.6s) and people now are inviting me on a regular basis to, you know, come and talk on their blog sites as well,
their podcasts.
And so it was really beneficial cuz now I get, if I go onto somebody else's, um, blog or podcast, those are people that, you know,
I would not have had access to otherwise. Now I can have those people start to come to my site cuz they usually let me, uh,
advertise my site on there as well.
(···0.5s) So video and podcasts, uh, are very important. The blogging can be their video or text. Um, certainly the podcasts are
usually videos. They do not have to be fancy. You can sit in your home office with your camera from your computer or your
phone and do it. And people wanna see, you know, down to earth people that are in there. So when you see my office, you see
my bookshelf, which is full of books and all kinds of things that are going on in my business.
I don't, you know, fancy it up or anything. I just, it's, that's what it is. That's who I am, that's what I work. (···0.6s) So you can put
videos up on all kinds of things. Um, I know of people that have a little, you know, um, mounting bracket on their (···0.5s) truck
or car. Um, and so then when they're driving down the freeway, they just do like a little one minute, you know, video on a tip of
the day, something that comes to mind. (···0.5s) And you could do, you know, another example, what Cheryl was talking about
earlier.
Do all these little videos. You can do five or 10 or whatever over the course of, you know, a day. And then just schedule them.
And they're scheduling tools that you can find on that social media examiner through Facebook. Different places that you can
set them up. So I can do 10 and put one up every three days or once a week or whatever. And I don't have to go in every day. I
set 'em all up once and a system automatically does 'em for me. So make life easier for yourself.
Uh, if you're at a site looking at, you know, some property, you just do a little selfie video as you're going through the property
for a couple of minutes. Show people what it is. If you've got a property for sale, you know, here's the property I'm gonna be
sending you. That's the newest, uh, fix and flip opportunity that we have. And away you go. So use your phone, you can get a
little U s b recorder, video recorder. Um, majority of the stuff I do on my phone, the phone or my laptop, the phones are so
powerful now and have really good cameras in them.
So you know how to videos, sales videos, Facebook Live tips of the day or week. Um, I do things on Zoom, bring people in, and
then I put them up. So I put them up on YouTube. Again, you can set up your own YouTube channel free. It doesn't take you
long to do it. (···0.5s) And just start putting those posts up there and, you know, putting your hashtags in with them as well so
that people hashtag you know, uh, real estate investing or your home community and it'll start to come up.
(···0.8s) And, uh, I also listen to other people's podcasts on a regular basis throughout the week. Things on mindset, financial
management, money, how to make money. There's tons of them out there. Just go find them. And it's part of my education and
sharpening the saw all the time. (···1.2s) So again, as I mentioned about ag, you know, aggregation put, you know, put a lot of
social media into one site like Hootsuite, you know, post link buffer and (···0.6s) you can schedule these things to just go out
from there.
You can also, if you use artificial intelligence, you can go say, you know, (···0.9s) real estate tips for the week and see what
comes up. Take the ones that you like, create a little PowerPoint or Canva background and then have those things posted. So in
between little videos you can post little motivational things or little tips that are just in text, but keep 'em short if they're text
because people don't have, if I see like 20 lines in a post, I'm not gonna take time to read it.
I wanna short and sweet point form things that I can go quickly take a look at it and move on (···2.3s) and, and (···0.9s) let's, this
is all of the stuff that we're doing with marketing (···0.5s) is all about finding leads, right? It's all about finding opportunities.
Sellers that are out there, wholesalers that got deals for sale, et cetera. (···0.5s) So lead generation, you can also set up a lead
generation program.
Um, most of us will eventually move to some kind of a, uh, tool that will help you as a customer. Relationship management. The
customer relationship management tools now have lead generation, uh, built into them as well. You can get into some for free
like MailChimp ad Weber, um, or Ad Weber I think it's called, um, that are relatively cheap (···0.5s) after you get, I think it's with
MailChimp. I think once you get to 2,500 people then you have to start paying.
Um, I do have keep, which used to be in Infusionsoft, that's expensive. You can spend anywhere from a hundred to a thousand
dollars a month on that. So I don't spend a thousand dollars a month, lemme tell you, but you know, I have different things. So
through those tools now you can build these campaigns. You can link 'em up to link LinkedIn and to Facebook and start to drive
traffic. Those do cost a little bit of money some time.
And it's probably best to hire somebody who is a specialist that can help you. And that's where, and why Cheryl and I both use
virtual assistants. We don't always have time to do all this stuff. We have tons of things we wanna do. So we go out and hire the
specialists who do that. And so you can use websites like Upwork, fiverr, uh, dot com et cetera to hire a virtual assistant to help
you. You're moving forward (···0.6s) and they, they have a variety of skills.
Uh, they speak different languages depending on, you know, where you wanna focus if you live, you know, in the southern
states like Arizona, uh, we did a lot of advertising and Hispanic, uh, language so that, you know, that demographic group that
we worked with would feel more comfortable coming to work with us. So we have marketing specialists for that, you know,
different things. Whatever you wanna do. They'll help post ads, uh, do content. They can actually handle phone calls for you
and emails, some basic stuff.
They can, you know, return emails for you. They can capture all your calls and then do a little bit of buffering as to figuring out
what those calls are about and which ones should be, you know, something that you could phone back on. (···0.5s) There's
different, different tools that you can go through. Websites you can hire. Uh, what's the one that you use again? Pat Live. Oh
yeah, pat live. Pat live for phone calls. Yeah, for phone calls. They, they have virtual assistants behind there that can help you.
So there's all kinds of tools that are out there.
It's just finding something that's affordable when you first get started to help you as you move forward. But this is how you
start to grow your business. When we first get started, we're so busy trying to learn the business and work on it that we're
working, you know, a hundred percent of the time in our business. And it's hard to grow your business when you're working in
it. What you wanna do is start to eventually, once you get to the point that you're making money and you can afford it, hire
people like virtual assistants or you know, live assistance to come into your office to work with you so they can take over some
of this day-to-day tasks that need to be done, that you can step back a little bit and then now work in on your business in
growing your business.
You have somebody now working in it, you're working on it and that'll bring you to another level and how you wanna grow. Cuz
now you'll see have more times to work on those new opportunities that come in (···1.3s) as well. You, we do want you to
eventually evolve to your own website.
When you post anything anywhere, people are gonna wanna know who you are. They're gonna go out, they're gonna Google
your business, they're gonna Google you, they're gonna see you on social media. If you have a website, they wanna see your
website because now it gives you that much more credibility as a business person out in, you know, the internet world that is
out there. And people, you know, wanna make sure they can find somebody they can trust. So you, you know, wanna have a
website. Uh, sometimes you know, there's costs involved in that. You can get hosting for your websites, uh, for as low as like
under $10, but you can also spend a lot more money than that as well.
So you can go out and do some things for free. (···0.6s) You can actually build your own site if you want to. You can go onto like
wix.com, GoDaddy, Weebly, et cetera. And they have templates different and you can change the colors on there and then you
can just start to add your own content related to your business. (···0.8s) And then people always ask me, well, how do I find the
content?
I don't know if you know where to start. Well, there's great little YouTube videos on how to get started. (···0.7s) You can go out
and Google different, uh, websites are out in the, uh, market with other investors. Find out what they put on their sites. Take a
look at, you know, five or 10 of them, whatever. Find out what's out there, what is the common theme. (···0.8s) And you could
also, you know, get someone to, you know, help you do that for you. You can hire someone a Fiverr to do that for you.
You can take some of the content yourself. You cannot take content off of somebody else's site and post it word for word. What
you can do is you can take that content, massage that information, put it in your own words and your own flow and then post it
onto your site. 90% of the content on the internet is regurgitated from other sites on the, in the internet. If there's a quote, let's
say there was a study done by some real estate board or whatever, and you post on your site, you can post that on there as
long as they have permission to do that.
But you need to say we're the source of that was so people know that that's where it came from. So you need to build a site,
build a template, (···1.1s) and then that alone will not get you on the internet. You need to now find a hosting company that can
host it for you. So GoDaddy, for example, is a big one. A lot of people know GoDaddy and you can pay them to (···0.6s) actually
connect your website into the internet to get you out there.
And then of course now you promote that website wherever you're doing, you're investing (···0.7s) and your marketing as you
go forward. So there's many, you know, many different places out there that can help you do it. Some are quite reasonably
priced. If you, once you get more advanced and you wanna do more technical stuff on your website, then it's gonna cost you
more money and you're probably gonna need to bring in different types of businesses to help you with that.
(···0.9s) And of course that should all link to your, you know, (···0.6s) social media. Everything should be very consistent. One of
the same message. And on your website as well, you wanna make reference to all of your social media. So if people are going,
oh hey, Shelly has a Facebook page, let's go see what she's got on Facebook. And you can have a, a (···0.6s) hyperlink right from
the my website to Facebook (···0.5s) and even on my Facebook page I can hyperlink back to my website. Some people are going
back and forth (···0.9s) and um, so you wanna make sure it's seamless when they go to Facebook, they wanna see and hear the
same kind of stuff that's on your website and vice versa.
(···1.7s) Now, radio and TV can be the most expensive way to get on, uh, for marketing to get onto these, uh, media outlets.
(···0.6s) But you never know when you might find an opportunity to get on for free. Uh, so you can get in, be invited by other
people to come onto their shows. So a lot of uh, communities have like a community uh, show that's on after the news or
during the news time and they invite local people from the city to come in and talk about different things.
And so you never know who you might meet that might give you an opportunity to get in there. Um, some friends of mine have
been invited to like TED Talks, um, and certainly I get invited to a lot of podcasts and things to get out there. And a lot of people
know me in my area cuz I speak a lot at a lot of different real estate investment clubs.
(···0.6s) And so the other thing is you never know who's gonna see your stuff. So remember we talked about putting up the, um,
bandit signs (···0.6s) so close to my, uh, neighborhood that I was really targeting. There was this one area where everyone puts
their signs, they put up, you know, they, uh, lawn care, they put up, I'll build you a deck, I'll build you a fence, all these kinds of
things. So (···0.6s) one day I drove by and there was, there must have been 20 signs in this one location.
I thought, well what's one more? So I take mine and I had these plastic yellow signs with this big and I had made sure that the
printer put big numbers and letters on there and I had these little stakes that I could put it out. So I went out, hammered it in
and I put it kind of in the middle and mine was the only yellow one. Everyone else had these white signs or maybe red or
whatever. (···0.6s) So that night on the six o'clock news, I happened to be watching the news and they did a little segue on the
community and they were talking about how it was springtime and all of these signs that all of a sudden popped up and they
showed this one location and lo and behold it was my location.
And here they said, look at this yellow one, it really just stands right out. It was my sign. And I'm laughing to myself and I went,
wow, prime time TV (···0.5s) advertising here for free. You can't get any better than that. And so was, I was laughing and I
phoned my business partner and told them about it.
We're laughing and joking about it. (···0.5s) At 11 o'clock I stayed, I went on and watched 11 o'clock news and they replayed the
same segment. And then apparently later on the week they played replayed it again, which I didn't get a chance to see at that
time. But I was getting these phone calls off of people see my sign because I had these big numbers and when you saw all the
other signs, they were printed in like little small print. Mine was big and it was yellow and it was right up front. So I started
getting phone calls, they said, yeah, I saw your add on tv.
And I'm like, yes, that was awesome. I got all these great advertising for nothing. Like it's hard to get on TV and it costs a lot of
money to do it. So anyway, you never know what might come about from one day to the next. (···1.1s) So kind of in summary,
regarding this chapter on marketing, and it's quite a long chapter, we've given you a lot of information, uh, gain. Don't take this
information and try to do everything. It's can be overwhelming. So pick two or three, you know, social media sites that you
wanna get onto.
Pick a couple of different ways to market banded signs, make sure you get business cards, uh, and you know, try a few things.
And as those things work, then you know, add another one once you got a little more time and experience and have some more
money. So it's all about telling everybody what you do. You know, we buy houses, fast, easy, cash, you know, are you ready to
sell, buy, you know, we'll buy your house. So you just gotta tell everybody who you are, what you're doing, and on a constant
basis so people know.
And so you're gonna be marketing, marketing, marketing number one, building your buyer's list, number two and little. And
number three, you're gonna be building a list of joint venture partners and, and, uh, lenders, private lenders who can bring cash
to your deals or credit to help you as you move forward with that. (···0.8s) You know, just focus on it and happy investing.
Have fun doing it. (···12.4s)
(···15.3s) Okay, welcome back. (···0.7s) So we wanna talk a little bit more specifically about the internet and social media
advertising. (···0.7s) The internet is (···0.7s) absolutely, positively a must. If you think about it, (···1.0s) no matter what it is,
you're, you need right now, if you need a, a plumber or you're looking to buy a new pair of boots, you probably go on a Google
search or a Yahoo search or something, or Bing.
You go on the internet. And so people that have a problem, problem with a property that they need to sell it, they need to sell
it fast, just like for everything else, they start on the internet. So it can be very expensive to do (···0.7s) your marketing on the
internet, but you can also get a lot of marketing for free on the internet.
Um, we talked about the social media, different sites. We're gonna go into more specific in a sec, but there's Craigslist and
what's the one that's in Canada? (···1.0s) That's like a Craigslist. Oh, Kijiji. Kijiji. I'd never heard of that before. But Kijiji is their
Craigslist in Canada. Well, you can also kijiji's down here as well. We have Kijiji down here. Didn't know that.
(···1.2s) So, so check that out. Um, it's like a Craigslist and I love Craigslist. People say, um, Craigslist is, you know, worthless
anymore. But I'm telling you, I have it set up as, um, owner finance or owner for Sale by Owner and it just drops into my email
and I take a look at it every day. And I'd say about once a month I get a deal off of Craigslist. So that's definitely worth my time
to stop and look at those emails. Cuz somebody puts a, a property on there that's for sale by themselves at a good discount.
It'll usually say something like handyman special and it's a reduced price and I'll be the first to call 'em cuz I have it set up that
when they come on, they fall into my email. Backdoor.com is another one. Owner finance.com There are several for sale by
owner type of sites that you can go to. Um, zillow.com has its own for sale by owner section (···0.5s) and I make it a habit to, at
at least still once a month go through and print off everybody that is a for sale by owner.
And I say that I print it off because what happens after I print the list, you know how it's down the side on Zillow when you put
in a search and then you go to the next page and I print that off. Well then I go into each individual ad and I write in the phone
number cuz on the ad it'll tell you the person to call. And then I staple that and take it with me everywhere I go.
So like when I'm driving or my husband's driving somewhere and I'm on the passenger seat, I just sit there and make these calls
cuz you don't wanna call just once a day, you know, you don't reach people. I do it whenever I have free time to make some
calls and I get deals. (···1.2s) So find out what's popular in your area in terms of social media. There are algorithms with
Facebook, LinkedIn, and this stuff. And if you learn what they like, how those social media sites will reward you, you can wind
up having literally tens of thousands of people seeing your ads and it's free.
Um, another really good thing that a lot of people don't know about is the Google business ad. You just go on Google and put
in, um, my, my business or claim my business. (···0.6s) And you want to tell Google that you have a business, give it the name
and the location. Um, my business is called Integrity Home Buyers, but that's not gonna be as common of a a search as sell your
house fast.
So guess what I told Google my business was called Sell Your House Fast. And then where is it located in Ocala and the villages
where I live and I have a couple all of my properties that are rentals, (···0.6s) I used those addresses. So it looks like Sell Your
House Fast has multiple locations and the more locations you have, the bigger your business and the more Google rewards you
that you're a big business and you're on their map.
And so whenever someone goes on a Google search with the map to find a (···0.6s) sell your house fast type of a business, my
(···0.6s) my business shows up and then they click on it and it goes right to the Integrity Home Buyers website. That's how that
works. Now you, when you put in the address for where your business is, Google doesn't trust you that they think it might not
be your address.
They send you before they post it on live on the internet, they send you a postcard in the mail to that address. So I tell my
tenants, I have a postcard coming from Google, don't throw it away, please call me or just take a picture of it and send it to me.
Then you go back into Google My Business (···1.2s) and you'll put in that, um, authorization code and that confirms, verifies that
that's your business and it's up and running. So if you go in, uh, sell your house fast on a Google search and in Ocala you'll
probably see, uh, my ads.
(···1.9s) So you wanna track what it, what's working and what's not. So, um, keep track of where all your leads are coming from.
Just like Shelley had said. (···1.5s) Now, social media, we all know Facebook. Facebook has (···0.6s) about 3 billion with a B
billion people that are on there regularly. If you ask my uh, young adult children in their twenties, they would say Facebook is
not cool and nobody's using it anymore.
Um, no, I beg to differ. It is still 3 billion people (···0.6s) and we use it for business is incredible. Speaking of business with
Facebook, most of us had our personal account and then we did a business page. If you think about it, your business page, if
you have one or anyone you know, you might have a thousand friends and likes and things going on on your personal, but your
business page probably has less than a half a dozen people that said they liked your business and were following your business
page.
Don't even bother with the business page. It doesn't work. You don't need it. Just do your personal one and create your brand
and your following from that. (···0.9s) And if you, um, tell (···0.6s) Facebook on a daily basis what you're doing, like putting out a
video, it can only has to be 10 seconds long. So you could do 20 of these videos all wearing the same outfit and do 20 of 'em in
one day.
Like out here at lunch at uh, one of Ocala a's beautiful parks. Just wanted to show folks this awesome community where we're
doing our business. So it doesn't have to be a house, but when I'm out driving, I stop in front of several houses and say, yeah,
we're looking at this house here to purchase another one on a wholesale or this is gonna be a good fix and flip whatever. As
you're out throughout the day, make these videos, then you've got a whole bank of 'em and it only takes you a minute to set it
up that you send one out a day.
Facebook will reward you if you ever noticed that you get advertisements for things (···1.2s) and they're coming, they're
dropping into your feed and you don't know these people and you don't know why you're getting these, um, these ads and
these leads, (···0.6s) it's because they're being rewarded for posting all the time. So you wanna be one of those people that has
and do it at the same time of day so that Facebook sees you.
Their algorithm will see you as someone that is a reliable poster on the same time every day. And they start reward rewarding
you with sending your ad out to literally thousands of people. If you do this for 30 days straight at the end of 30 days, your ads
that are about real estate cuz you're telling everybody what you do will be seen by 10,000 or more people. (···0.7s) And so it
can, that's a pretty powerful, um, free advertising (···1.1s) LinkedIn.
Um, you know, the same thing with Facebook. There are groups, LinkedIn has groups. These are very powerful. You wanna join
these groups, advertise in them, you can find your deals as we'll. Talk about when we get really into how do we find deals a
little bit later, but those groups are just invaluable. How many deals you can get just off of social media for free. Um, Instagram
is same as Facebook, lots and lots of people on there.
It's a little younger crowd, so maybe they're not the home buyers yet, but why would we wanna be on Instagram? Cuz guess
what? You're building that brand and these people may be ready to buy a home in a year or two or three or even five years, 10
years. Aren't you gonna probably still be in business, I hope doing this and being more successful so they'll already know you
and your brand even though they're not ready to buy yet. Um, you could do, I personally, I don't, um, post on all of these social
media sites.
I'm on Facebook, LinkedIn, Instagram, but a lot of people also find, um, a lot of success posting on Twitter, Pinterest, um, the
Snapchat, Google read it and I left off TikTok because we don't know if TikTok is gonna be around a lot longer and we don't

have, um, as much data yet to see if it's helping, if it's working for real estate. Um, it does have pretty good percentage in
people like, um, aff flus that are, you know, advertising maybe makeup or whatever that it's, it's working.
But in terms of real estate, probably because it's a young crowd, you know, we don't have the same data, but doesn't mean you
shouldn't be on there and get your brand known. (···1.4s) So 95% of the people, this is according to the National Association of
Realtors, they say that 95% of people start looking for a home on the internet and 45% of people still go out and drive when
they're looking to buy or rent.
They go and drive the neighborhood where they wanna live, hoping to find something, find a sign for what's for sale or what's
for rent. So that tells you that those bandit signs are still useful and the obvious importance of being out there on the, on the
internet. (···2.4s) So the another great thing about being on the social media is that when you put those ads out there, it's like
your networking online is working.
You have the sales team working 24 hours a day every day of the week, which I love. Um, the (···0.8s) co return is double all the
traditional marketing of doing this stuff on the internet. And you know, it's either very inexpensive or absolutely free. You can
do Facebook ads. (···0.9s) I spend about a hundred dollars a month. It's like $10 anywhere from three to $10 a day (···0.7s) just
to kind of continue with my ads going out even further and for Facebook to like me, so to speak, and create that following that
community tribe.
Speaking of community, they have community pages, that's another along with Facebook groups. The community pages is a
great place to talk real estate, ask questions, answer questions, be the the brand like Shelly was talking about, the go-to person,
all things real estate that when you see questions out there, chime in and say, in my experience, blah, blah, blah.
So that people start seeing you and counting on you as one of the um, the go-to people, the the knowledgeable people in your
community. (···2.5s) So I just wanted to know, you know, think about this. Do you guys have social media set up already (···0.9s)
in terms of Facebook, LinkedIn, Instagram or others? Do you have those? If you don't, um, probably would be a really good idea
to get that set up (···0.6s) and do if you do have them.
Do you have a following? Um, how many friends do you have on there? How many people are following? And how many people
are you following? (···1.9s) So let's talk about, um, cleaning up and working your, your Facebook um, page. Like we said, you
don't need the business page if you have it, you don't have to delete it, but just don't, you don't have to do anything with it. Fan
pages on the other hand are good.
(···1.2s) I've just learned this from going to the class of what works and what doesn't. So I can't tell you why. I just know this is
what they tell you. You can do a free fan template.com to help you build your fan pages. Um, you can also, cuz I'm not someone
that's real good at all the social media stuff. There are lots and lots of people for that. If you go on Fiverr or even advertise on
(···0.7s) Facebook and Facebook groups that you're looking for someone to help you with social media marketing, there's lots of
people that are expert at doing all this stuff and you just have to talk to them.
And it's not even that, um, expensive. (···1.1s) There's Facebook Live, Facebook marketplace. If any of you have not ever been
on Facebook marketplace, you can sell homes by yourself and any number of things. I use it a lot for material on a fix and flip.
Um, and we talked about you could do the paid ads and they're not even that much. (···1.0s) I run 'em for, you know, a week,
once a month (···0.7s) and (···0.8s) you get, I think it's, you know, somewhere around (···1.0s) 20 to 30,000 people that see
those ads.
And that's in my local community. So that's not bad. Uh, LinkedIn, same thing as like Facebook with the groups. If you don't see
a group that fits, start one. You know, start one yourself. The other thing that's really big is YouTube. You could do, um, just
(···0.8s) for free, start your own, have a YouTube site (···0.7s) and post your videos.
Those 20, those ten second videos I told you that you do 20 of 'em, although you're posting 'em on Facebook post every day on
YouTube and you'll get a following. People will start going to you. Maybe you can be the expert in one particular thing or, um,
just people will wanna see what you're doing that you're out there in the neighborhood looking at wholesale stuff or maybe
you're doing a fix and flip or someone else you know, is (···1.3s) you can videotape ten second little shots of the progress on it
each day and post those.
So people start going to your site knowing that you're the real estate person, you're the wholesale person, (···0.9s) okay? So
you don't have to do all of these, but pick two or three of 'em and start posting and working on those every day. Um, it that,
like I said, it will reward Facebook and the other site and LinkedIn will reward you by being on there. Um, Shelly was saying, you
don't wanna advertise your business, you just want to, Facebook's whole thing is they wanna put the community together, they
want people to stay in Facebook and be in there all day long.
So think of it this way, you wouldn't walk into Macy's and see an advertisement for Sears at the front door that says, Hey, Sears
has these mattresses on sale at even better prices than us. You would never see that, right? So that's how it is. If you're on
Facebook and you're telling, um, people go to my site, um, Facebook doesn't like that.
They'll actually do the opposite of reward you and start punishing you and not sending out your stuff. So a lot or even find a,
um, you could be blocked from Facebook when you do things they don't like. So you don't wanna put your, um, your link, your
business, but just let people go and talk to you through Messenger and through Facebook talking to you. Don't tell 'em to go to
your business site cuz they don't like that. Um, but there's so many buy, sell, uh, groups that you can join.
Once you get in there, you'll see you could get busy with it all day. And I tell people, and I do this every day before I get out of
bed, before my feet hit the ground, I pick up my phone and I go to my phone, I go to my phone, I go to Facebook, I go to groups.
And then so that I don't have to look through (···0.6s) literally, you know, hundreds or a thousand posts that have come in and
all I'm in 50 plus groups, (···0.6s) I will put Ocala and then that's, I want the word Ocala to be in the post and it'll only pull up the
recent post.
I haven't seen that say Ocala. So it might say Ocala couch for sale, but then it also says Ocala house for sale. And those are the
ones I'm looking at. So I wanna, if I see something interesting, I'm gonna jump on it quick. I'm not gonna wait till three in the
afternoon when they say, oh yeah, we've already had two people come look at that. Um, if they don't buy it, I'll let you know. I
wanna be the first one to call. So if I see something that has potential, I'm on it right away.
(···0.8s) So search and post yourself to find buyers, sellers, investors. You can just, once you get in there to those groups and
those postings, you'll see what I mean. Um, but doing those posts every day to build your audience, that's an absolute must
(···0.5s) Liking. I don't know if that's on here. Let's see. Um, this is what it'll, you know, sample of what it's gonna look like when
you're in a group. And so somebody says, oh, I have a house, you know, for this much, it's a, um, I'm selling this duplex for
200,000.
They'll say, arv, now you know what that is is maybe 300,000. So you're like, oh, okay, so that's a discount. Well guess what?
Maybe you're not buying it, but if you, but it's in your area. And then it'll say 23 comments. Hmm. Click on those comments and
all of a sudden you'll see different people saying, I'm interested, please send me details. I'm interested, I'm interested. I'm
buying in that area. And what have you just done?
You've just given yourself a whole bunch of buyers that are buying property in that area and you add them to your buyer's list.
Perfectly free, perfectly good way to increase numbers on your buyer's list. Then I go out and reach out to those people and I
say, Hey, we're in the same Facebook group. I see you're buying an Ocala. Tell me more about what you're looking for. I get
wholesale deals. Would you like to be on my buyer's list? And they'll tell you specifically what they want. They may say, yes, I'm
looking for this part of town, or, you know this only this much, uh, money.
I'll ask 'em, what's your price range? And so now like Shelly said, you've got a, um, a needs list to fill. You can go out and focus
on trying to find something. And it's funny because I've, I've done this guys, as you're scrolling through your groups, you find
somebody that just told you maybe they're only looking for duplexes in Ocala. That's where I'm at. And as I'm scrolling,
scrolling, the next thing I see somebody says they have a duplex for sale in Ocala.
(···0.6s) What do you think I do? I click on that and say, is it still available? Yes it is. And I say, well, (···0.5s) I may have someone
for you that's interested. Would you share a assignment fee with you with me if I bring you a buyer? And if they say, well no,
but you can add your money on top. Okay, so they were asking 200, what am I gonna do? I'm gonna call that guy and tell him
the price is 2 0 5. I found a duplex for you.
(···0.8s) I just created a $5,000 check and a wholesale deal right there in the morning before I got out of bed just by looking at
my phone and Facebook. That's how powerful this stuff is. I'm not saying it's the only way to find houses and deals, but it is, it
should definitely be on your radar as one of the ways. (···2.8s) So when you're posting, (···0.6s) you know, I take, it takes me five
or 10 minutes to do this every morning. Um, look through other people's posts, put a heart.
Don't put a like, because guess what? Facebook doesn't reward you for likes, but Facebook algorithm rewards you as an active
user and they'll start sending your post out to more people. If you love the post, not just like it, you gotta love it. People don't
know that I learned it from the training, so I pass it on to you. Um, it takes your ad that and, and when you connect and say you
like someone else's post your ad then goes on their page and goes to the top and so they see you again and guess who else sees
you?
Everybody that follows them, right? So you can see how it snowballs and you start getting more and more people seeing your
stuff and it's free. So social media absolutely amazing. You've, if you're not doing it, um, I really recommend that you, you start,
you even though, like me, I'm not someone who particularly enjoys doing all that stuff. I did it for a while myself and then I
found somebody that could help me for a small fee to help me continue to be on there as a social, as a presence.
(···1.0s) Guess what (···0.6s) the highest algorithm reward you get? Like the most points is when you put an angry face. And
guess what happens If you have, and I'll do this ahead of time, I'll tell a friend, maybe I'll tell Shelly maybe she got her haircut
and I'm gonna tell she knows what I'm doing and I'll tell her, oh, I I love your haircut. But when she posted that, you know
something and it might not be about the haircut, I just put an angry face and I put cut your hair and an angry face and that
guess what people are gonna do, they comment, well what do you mean I think it looks great?
What are you saying about her hair? And I get all these comments and again, Facebook is rewarding me because I'm getting
people talking. That's what they want. So putting an angry face in for comments even though, um, it might not fit. It's just, um,
do you need help with a foreclosure and someone you know and you put an angry face And then the next comment can be,
yeah, these banks, it's really frustrating how people can lose their home.
That's why you were angry. You're not angry at the person that that posted. You can explain it, but putting that angry face out
there will get people talking and you get rewarded. It's all about getting your post your ad seen. Cuz think about it, if you post
something right now, like maybe you're out with your family and you have a nice dinner and you post, you know something,
you get what a dozen likes.
Your mom, your sister, your friends. You want thousands of people to see your post, not just a few. And this is how you do it. So
it might seem silly, it did to me, but it can definitely help you to get your stuff seen. (···1.8s) I would also recommend you clean
up your, your business page. Or not business, but your personal page, which is now the same as like your business page is that,
(···0.7s) you know, I look at something on LinkedIn or or Facebook and it says this person had like 20 jobs over the last five to 10
years.
And it's like what? They look a little crazy on there, clean it up. You want cuz people are gonna go look at your profile and you
want them to see you as professional and you having it together. Not that you had 20 different jobs in a short time. That just
doesn't look real good. It doesn't come across too great. Um, as Shelly was saying, putting that hashtag love, if that's the most
common hashtag that people are searching and you put hashtag love after your post, that means whenever that someone out
there in this universe types in (···0.8s) hashtag love your ads will come up.
Even though they weren't looking for real estate, all of a sudden they're looking at your real estate ad and maybe they didn't
wor looking at the moment for something with real estate or selling a home, but now they've seen your ad and they'll keep you
in mind and maybe they do have something to sell or, or someone to recommend you to. (···0.6s) So get yourself tagged by
other people.
Start tagging other people cuz that's how your posts go out to others and you get their contacts and their followers to see you
clean up your stuff. If there's anything political, um, even I would say, you know, overly too much in the in religious stuff, you
wanna keep it real neutral and just not be labeled one way or another (···0.6s) as, you know, this political person, this or this,
you know, Catholic or Baptist because you don't wanna isolate any particular groups.
Just keep it neutral. (···0.5s) And if anyone posts you, tags you in anything like a political, um, comment, take that off right away
because, um, again, you, you want your business to be a business and not some kind of a political arena. If you're someone that
uses Facebook for that, um, you and you wanna do this business, you might rethink that and realize that (···0.7s) it's a awesome
opportunity at such, you know, free or very inexpensive way to advertise your business.
So that might be more important than putting your political views out there. I don't know, but that's something to think about.
Um, so I've deleted anyone that, you know, can't help me with my business. It's not just for me to chat and show people what
I've had for lunch unless I'm showing 'em what I had for lunch and, and it's one of my daily posts. Um, but you know what I
mean, I'm not using it as just social stuff anymore. It's my business stuff.
So if it's a high school friend that's not working and living in their mom's basement, I probably deleted them as a friend. I don't
talk to 'em all the time. There's nothing they're gonna do to help me with my business. So I've cleaned up my profile that way
and, (···0.6s) and I only want, you know, people that are gonna be giving me a bunch of followers and, and that are also
business minded kind of people doing stuff. So (···0.9s) just some hints on, on that. Um, social media, continued consistent,
consistent branding.
Um, we talked about doing it regularly. Um, and I think, uh, you know, blogging and video blogging. Blogging is awesome stuff,
which Shelly has experience in. So the next thing we're gonna do is talk a little bit about that. For those of you that have an
interest in, in, uh, social media blogging. (···11.2s)
(···16.4s) All right, welcome back. (···0.6s) We're here now to talk to you about marketing, to find deals and market your
business. (···0.6s) Here's the key. If you are a secret real estate investor, you're probably gonna be a broke real estate investor,
and none of us got into this business to be broke.
So we want you to start focusing on what you can do to market. And marketing is such an important thing. Doesn't matter what
kind of business you have. Whenever we get into a little bit of recession, things happen in the market. (···0.7s) Marketing's the
first thing that most businesses stop or cut dramatically back. That is the time when you actually should be ramping up your
marketing to drive business in because of the economy.
So we wanna make sure that you're, you're doing this on a regular basis. The marketing's job is never done. It's about perpetual
emotion. You must continue to innovate and grow every day. You need to be out there telling people who you are and what
you're doing. (···0.6s) So people always ask us as, uh, trainers, you know, which come first, the properties or the buyers. (···0.5s)
And I always say both. You wanna have be working on all of them at the same time. You wanna find good properties that can
attract buyers, and you wanna find motivated buyers that'll tell you what it is they really want.
And so once you know what they want, it's easy. You can go out and start looking for it. Technically, you need to have both. You
need to be working on both kind of at the same time. (···0.8s) And there are there different kinds of marketing. We do both
inbound and outbound marketing as real estate investors. Uh, we're constantly looking for ways that we can generate leads,
(···0.6s) either through our marketing or through somebody else's marketing, and they tell you about it.
So we're, that's what we're gonna talk about. (···0.9s) And there's (···0.6s) what we call the three Ds of real estate investing,
right, Cheryl, divorce, death and distress. (···0.6s) These are the different ways and reasons why people need to sell. And those
are the typical things that you're gonna come into, into your business. Now, there's gonna be some stress in sometimes in these
people's lives because of, you know, something has happened with them, or a business or whatever, a family member.
Um, the key is (···0.5s) you are here to provide a solution, but we can't take on all their problems. That is their stuff. You need to
leave that stuff with them, be compassionate and help them the best that you possibly can. (···0.5s) But again, don't take on
their stuff. You, (···0.5s) you are in the business to run a business and make money. This is not a not-for-profit organization.
And I've had people that have come to me and said, oh, I got these friends. They're about to lose their house to foreclosure.
We're looking for an investor to buy that house and let them live there for free for the next two years till they can get back on
track. (···0.6s) Well, that's not my business model. There might be groups that do (···0.5s) kind of a non nonprofit type of
business, but that's not me. And I don't apologize for the fact that I'm not, that I'm here to make some money. That's how I put
food in the table and roof over my head.
And so that's what we do as real estate investors. I'm not gonna go into all these different, uh, things, but they are provided for
you in the notes that you're gonna get. (···1.3s) So as you're building your business, these are the three key things (···0.5s) that
we think are important. Number one, number one, consistent marketing. Every day, tell everybody you meet who you are,
what you're doing, and what you're looking for. It's perfectly fine to tell them that as well. You wanna be, in essence, creating a
brand for yourself and your business.
So people start to know who you are. Just like Nike, right? When they built their brand for their, uh, for their shoes, Nike Air, it
took a long time. It's gonna take a little bit of time for you to get your presence and your brand. (···0.5s) You, it is mandatory to
have an internet presence. And so we're gonna talk a little bit further about this and give you some tips as we go forward.
Number two, critical for being a a wholesaler. You need to be building a buyer's list all the time.
My buyer's list have grown and changed umpteen times over the years. (···0.7s) And my, (···0.6s) Rachel, most of my, um, list is
investors and wholesalers. Probably, you know, 95.5%. The rest I have the, occasionally I sell a wholesale deal to homeowners,
but majority it's of other investors like ourselves. (···0.7s) So, and a number three is building a list of joint venture partners and
lenders. You're looking for money.
This will help you grow your business faster and help. So you wanna develop a pool of funds to help you buy deals. So when my
business partner Carol and I got into this business, we had just quit our, you know, good paying jobs and we didn't have a whole
lot of money, as I mentioned previous. So we went out and we thought, how can we get money together? We had good credit.
So he went out and started getting secured, non-secured lines of credit, credit cards. And within about three months, we were
able to get about 260,000 together, which was a lot of money in my market at that time to help me buy properties.
I could buy multiple properties. And so constantly this, this day, I'm still always looking for people that can help me grow my
business with having some funds that are available. And you might say, okay, which one are they the most priority? Well, really
the three of these things are things that you need to find a way to build into your, your day-to-day activities to constantly be
working on as you go forward. All three of them (···0.9s) are important.
(···2.7s) So when you're marketing your business, you know, you we're gonna give you a lot of stuff in this, in this particular
chapter. You don't have to do all of it at once. I want you to pick two or three things and then get started. And then as you go
and you get a little more systematic on how you do it, you're gonna be able to take on more things and then you're gonna add
to it and away you go. That is the key. Starting someplace, don't, you know, it's not a shotgun approach.
Be targeted and then eventually work your way. So don't be intimidated by all the stuff that we're gonna tell you. (···1.2s) So
there's of course, many different ways to market your business. There's print advertising, internet and social media, which of
course is critical. And then there's things like radio and tv, your power team, investment clubs, word of mouth, (···2.4s) building
your brand as I mentioned, is (···0.7s) very important. So things you wanna keep in mind.
(···1.2s) You wanna get yourself known. (···1.1s) You can go onto some of the social media sites and find people that can help
you build a logo. (···1.1s) You wanna make it simple, you wanna make it somewhat related to real estate. You probably have a
house or something in the logo. Pick a color and design that you want to use. And those colors then should be prevalent on
your social media as you start to grow and start putting things up. You, as you build a website, you wanna use the same colors
all the time.
(···0.6s) You may eventually get to a point where you have like a catchy, uh, tagline (···0.6s) that you could use for your business
too. Like number one, wholesalers in, you know, wherever, uh, you know, Texas for example. So something that you were
gonna use on all your marketing people are gonna start to see that. Kinda like again, Nike Air, right? You know, just do, it took
them a long time to come up with that.
Cost them billions of dollars. You're not gonna have billions of dollars to start off with, but you wanna think of something that
might be like a one-liner you can put on your business cards. All materials that you have going forward should have the same
look and feel and colors. Have your logo on everything to brand yourself, your business cards, et cetera. So everybody gets to
know who you are. (···0.8s) One thing that as a personal pet peeve of mine (···0.7s) is when you're sending out emails, oh my
gosh, how many do you send in a day?
You want to be presenting yourself (···0.6s) respectfully as a business person on there as well. (···0.7s) And so you want it to
look professional. (···0.7s) I really hate it when I get an email from somebody at the very end. It goes, Tom, well Tom, who, how
do I get ahold of Tom? What's your phone number? You know, who are you? You don't have to put your address and all that
kind of stuff, but you do wanna put information about who your business is, (···0.6s) you know, what your position is with the
business.
You know, um, if you have a website (···0.5s) and if you'll notice, you know, we make reference to social media on them. Both
Cheryl, Cheryl has her picture on her, uh, business card. I have my picture on my business card, but on my email signature, I've
now added it since I've, you know, seen how good hers looks on there. I now have my picture on my email signature as well. So
be professional, take some time to do that. Doesn't take long. Again, you can hire people off of Fiverr and some of those other
websites are there to help you do it.
It doesn't cost a lot of money to make it look good. (···0.9s) Print advertising people go, oh my gosh, that's so old school. It is old
school but it still works. Business cards, I do have a business card, but I also have electronic business card and it's amazing. I go
to a lot of networking things and I wanna give them my digital business card. People don't know what to do with it. So I still
hand out my business cards. Uh, we use bandit signs, put up signs, and we'll talk a little bit more about this. Flyers, postcards,
handwritten letters, door hangers, billboards, when you get to the, you know, point where you have a little bit more money,
cuz they're not cheap necessarily.
(···0.6s) Car magnets, uh, newspapers in some areas, the newspapers may still be a great way to get access to things. Now I do
most of my advertising on social media, but when I first got started we would get contract rates and we would have uh, um,
different ads running in the newspaper every day of the week so that people knew who we were.
And we just ran very similar one for years. And I still see that some people still run ads of the local newspaper. I phone them
every once in a while, still works for them. You just need to see what works in your neighborhood, your area. (···0.9s) And as I
mentioned the digital business card, I happen to use Blink. Uh, you can get, it's an app that you can get for free, download it
and you build your business card in there. It has a QR quick response co uh, code on there that they can scan and it
automatically puts your contact into their contacts.
They can select where they want it to go. It's really slick. You can put your picture in there. I've got a background picture of, I set
it up on my laptop and then whatever I did on my laptop now mirrors what's on my phone. And I've got a picture, the skyline of
the city where I live and it just looks very professional and it took me 10 minutes to set it up. It was really, really quick. (···1.7s)
You may or may not have heard of bird dogs.
(···0.6s) Bird dogs are people that are in the community that have good access to, you know, contacts. They're out all the time.
So, you know, the, (···0.7s) the, uh, newspaper delivery, the trash picker, the person who picks up the trash, um, different
people in the areas. (···0.5s) So as you start to talk to people, (···0.6s) I tell people that I'm, you know, this is what I'm looking for
(···0.7s) and if you bring me a good lead, I will pay you a reward.
Kind of like an affiliate program if you're familiar with that. And so I have bird dog cards made up for them (···0.6s) so that they
can put, uh, I put my business information on there and at the bottom of the, one of them I have front and back, usually most
of them, but I put a blank line where they can fill their name in and I said, make sure you put your name on that because I,
when they call me to, you know, off of the card, then I wanna know how did they get my number and I wanna keep track of
who brought me that lead.
So cuz I will pay you for the referral at that particular point in time. So keep track of everybody you meet, you wanna re reward,
reward those people. So when I meet you at a business function or at a family functions, whatever, I'm gonna put you into my
phone (···0.6s) and I, in the notes section on your contact, I will put when I met you and who introduced you to me.
And so then whenever I do a deal with that person, I will go back to see who it was and introduced me and I pay a reward. Now,
again, like an affiliate type program, you don't have to go get a special website for it or whatever. You can do it kind of casually.
Um, I typically take about 10% of the profit of my deal and I pay people that refer me. Now if I had been introduced to
somebody through Cheryl (···0.8s) and it was six months or years later that we got a deal that worked together and I'm getting
paid if, do you think if I phoned up Cheryl and you know, after six months and said, Hey Cheryl, what's your bank account?
Or can I transfer you some money? Uh, because I wanna tell her then now that I'm gonna send her a couple hundred bucks or
maybe a couple thousand dollars depending on the nature of the deal. (···0.6s) And do you think she's gonna be really happy
that she's getting money from me out of the blue middle of nowhere? Absolutely. And so do you think that there might be an
opportunity then for her to go find me more people to introduce me to or to find me more deals?
Absolutely. So this is another way you can leverage, uh, to help grow your business. You can leverage the context of other
people. So all of the people you need meet all know people. Well how can you first of all leverage and monetize your database,
but how do you monetize the people that are in your database with the people they know as well? This is one way. Pay them
referrals, get them contacted.
So now, because I know Cheryl, I know all the people she knows. So now I have expanded my contact database and resources
that are out there. So it's really important. It's just all about how you think about it. So keep these people in mind, reward them
for working with you and you'll have more opportunities come your way. (···0.9s) We also do bandit signs. So bandit signs are
the little, you know, plastic signs that you can do are doing paper, uh, that we put up around the neighborhood saying, you
know, we buy houses, et cetera.
Um, sometimes we'll do flyers where we'll do a mail drop service where we'll hire someone to deliver them to a certain zip
code. Um, one way you can get to keep your cost down, you can find somebody else that has a complimentary type business
and get them to help pay for some of the promotion. So let's say for example, you have found somebody that does window
clearing or cleaning a yard work, you know, or does the roof and they'll agree to pay for half or maybe sometimes even all of
the material.
So one side I'll have my information on the other side, I'll have their information, they pay for it, we distribute it out and we
both get to benefit. Um, I also use handwritten flyer flyers in my market. There's a huge demand for those old houses in the
neighborhoods which are being redeveloped, those infill lots. So I will go around and do the handwritten flyers in those
neighborhoods and I have, uh, one of my mentor clients has a couple of teenage sons that were looking for some money.
So I hired them, they went out, delivered all the, the flyers and I paid them with pizza and you know, coke for them and their
buddies afterwards. And that was all that their, you know, parents wanted them to get. Sometimes I paid them, you know,
depending on so much per hour or whatever it is. But it's a great way, the handwritten flyers I find people will look at it and go,
oh, what's this all about?
If it's just a fancy brochure, they might throw it in the, in the garbage cuz this thing, it's promotion, but if it's handwritten they
may give me another look. (···0.6s) So it doesn't have to be overly fancy. And same with, you know, a lot of the other stuff that
you're gonna do going forward. (···1.0s) So here's a sample of a bandit sign, cash for houses, any area, any condition, call now in
your phone number. (···0.7s) You need to find out in your community what the city ordinance is regarding marketing.
You certainly, you know, if you're in a big city like Dallas, you know, for example, you can't put 'em on the freeways. Now that
would cause possibly accidents to happen. Typically where I put these is in the local neighborhood that I wanna, (···0.7s) you
know, farm or what I wanna work on to find deals. So I'll put them up at, you know, key areas around the neighborhood. I look
for where people put up the garage sale signs and places where they're due, you know, eaves, trough, cleaning, things like that.
I put my signs up there at the same place kind of thing where they're at. And there's, you can put different things and we buy
houses. Any area in a condition you want some kind of a call to action call now make sure your phone number is nice and big so
when people, people are driving by they can see it and so they can stop, pull over and write it down or take a picture with their
phone. (···0.7s) Typically what I'll do is I'll go farming and we're gonna talk more about that a little bit later in the next chapter.
Um, as we're driving around and I see a house that looks vacant, I will go put a sign on the front door as you can see the little
yellow sign on the front door. (···0.5s) Now be careful if that is a beautiful oak door, (···0.6s) really expensive, you're not gonna
go up and maybe stick a sign cuz typically with my signs I have like a stapled gun and I staple these onto the house. Uh, they
probably wouldn't appreciate it if you did that. So be careful if there's signage on the property that says no trespassings, um,
then do not go onto the property because then you're illegally onto their property.
So I look for these neighborhoods where there's vacant houses, distressed houses, (···0.7s) then I'll put sign on there and hope
that the owner will see it and call me. (···1.3s) The other benefit of what these signs is, people will drive around the
neighborhood (···0.7s) and they will see my sign and they'll call thinking it's for sale. So bonus, now I got somebody who's
interested in buying this house, but I don't know the owner yet, so now I need to go find the owner.
We'll talk further about that. (···0.6s) I can also put up a flyer, you know, maybe at the seven 11 or some community center,
maybe the church bulletin board to say, you know, we buy houses and that if you notice on the bottom of it's got all the phone
numbers that are done, uh, uh, vertically rather than horizontally, you can just snip them with a pair of scissors. People can just
rip off the phone number and then they can give you a call.
(···0.7s) Of course a lot of people just take a picture with their phone. Now (···0.5s) here's a couple samples, uh, another sample
of one to is it a cash cash castle or a dungeon? (···0.5s) It's just some different ideas to give you when you're working. Here's a
sample of a handwritten letter. You know, we're a local couple looking to buy a home in your area. We can coast quickly and
are not realtors. If you're considering selling, please give us a call. (···0.6s) I'll send these out and within a week I'll have several
phone calls that'll come.
It'll about take about two to three weeks before it kind of dwindles off. But I will get a lot of calls at first when I first do that. I
do also send postcards, regular postcards. I design them on my computer. I put four on (···0.8s) an eight and a half by 11 sheet.
(···0.7s) And then you can, you know, go online at Staples or some of your printing, uh, companies around your neighborhood
(···0.6s) and either email it to them and have them printed.
Or some of them have like staples. You can upload the whole thing. You can tell it how you want it to be made. So I put it so you
can have four cards on one piece of paper and have them cut it into fours (···0.7s) and I double side it. And on the back side I
will put my return address so that if it goes out and then comes back to me, then I know (···0.6s) you know that someone
doesn't live there anymore. (···1.7s) I wanna keep track of these as well. I will send out multiples.
So let's say I'm driving around and I say vacant house, (···0.5s) I drive by, no one's there. I will then write down the address, take
a picture of the house so I remember what the house looks like. I will come back home and once a week I set aside time to do
administration, administration like doing the postcards. So I will then write out a postcard to those, to that address and send it
off. And I usually have four or five different colors of postcards. They can be the same, (···0.5s) but I have them different colors.
So the first one I always send out is yellow. And so then I keep tracking an Excel spreadsheet of those addresses. And when I
sent the first one and then a couple weeks later, I two within two weeks, I will then send a second one. It's usually the green
one, like a lime green color. And then I will send a third one. So I have like pink, orange, blue, green and yellow cards typically.
And so I send them out, you know, every after two weeks and then maybe three and then once a month for a couple of
months.
And what I find is that people will take those cards and they'll, they'll go, Hmm, I wanna sell my mom's house but she's just
moving into the nursing home. I'm not, we're not ready to do that now. So they'll, you know, stick it on the fridge with a
magnet and keep it there. And it could be six months before they film me and when they do phone me, I'll say, would you mind
telling me how you got (···0.6s) my phone number? Because it's very important when you do marketing to find out what the
source was that you know what was working and what's not.
And so they said, well I got this postcard in the mail and I go, oh, what color was it? Oh it was pink. So that's like my third or
fourth postcard. So I know that it took me a while before they kept it (···0.6s) and she'd left it sitting on her fridge for like three
or four months afterwards. And so then they were ready to sell. I've had people call me a year later after I'd sent those things.
So they're well worth it. Now this is um, kind of blanket marketing that you're doing. You're probably gonna get somewhere
between one to maybe 3% return.
So it's a cost effective way to do that. (···0.5s) You know, unless you get a list of people that are in a certain kind of distress, you
know, foreclosure list or something for then you typically will get a better return. But if you're just kind of doing cold, uh,
mailings out into the marketplace, you're typically around one to maybe 3% that you're gonna get. (···0.6s) So just so you know,
(···1.1s) here's a couple samples of postcards.
We buy houses, cash or terms, any area condition, somewhat similar to what we had on the banded signs. (···0.9s) Here's uh,
you can also do doorknob hangers. (···0.6s) That can be the same thing. And usually I hire somebody to make them up for me
and then they usually have a delivery service and they go out. (···0.8s) And of course you can do the billboards. The billboards
do tend to be a lot more expensive. Uh, if you can find some affordable way to do it, great. It gives you good exposure, usually
on the side of a fairly busy road so people see it.
(···1.2s) And then marketing on your car. Now I have magnets that I put on cuz I can take 'em on or off my car. Uh, you can also
do the vinyl wrap like this. You know, we buy houses and you can put your little marketing stuff on there, phone number.
(···0.8s) And I find this actually to be a pretty affordable, my magnets cost me under less than a hundred dollars. (···1.0s) And we
put that on there and typically then, you know, I'm driving around and I never know who's gonna see it.
I have this (···1.0s) belief that I always get rockstar parking. So whenever I go someplace, I'm like right by the front door. It's
amazing how I just put that intention out there and it, it works. And when I go out at night, I make sure I park in a very well lit
place, park right underneath the street, light in the parking lot or whatever. And so I put these on so I get calls all the time. You
never know, like people come out of Home Depot (···0.6s) and or Staples or something and all of a sudden there's a business
card tucked under a little piece of paper under my windshield, a (···0.5s) wiper, and I pull it out.
And here it's like, Hey, I saw your signs, you know, can you gimme a call? I got a couple properties I wanna sell. (···1.0s) I'll be
driving down the road and I, you know, get a phone call. So I'll turn on the, um, Bluetooth in the car (···0.7s) and the guy will
say, Hey, I saw your your sign that you buy houses. We start talking.
I go, would you mind asking how you got my, uh, phone number? And they'll go, oh yeah, well I'm, you know, I got it off your
car. I'm driving right beside you and I look over on the freeway and here's this guy waving at me. I'll go, how about we pull off at
the next exit and go park in a parking lot (···0.6s) and you know, some donut shop or whatever to, so we don't have an accident
on the freeway. So then we'll pull off and we'll start chatting about what it is with the house (···0.6s) and then, you know, make
an appointment to go out and visit it later on if it thinks there's some opportunity.
And it gives me an opportunity to find out a little bit about more about the house than themself and what's, what's going on
with their situation. So it's a relatively cheap way to do marketing (···1.6s) newspapers. Again, a lot of people say, oh, it's, you
know, not of interest because it's old school, but local newspapers check your your area and see if there's people that still
advertise there. Sometimes community newsletters are good or if you are in a certain demographic group, let's say you moved
here from another country, uh, like the Ukraine for example, we've, uh, had a lot of people moving because of what's been
going on.
And so there's usually a Ukrainian community letter within their group. So if you, you know, perhaps wanna work with people
in that demographic group, put a little ad in their community paper and see what happens. The church that you belong to, they
have bulletins, billboards, uh, the churches are very, very, uh, willing to work with people.
Uh, the church that I used to go to in Phoenix, um, is actually owned by a couple of real estate investors and my business
partner and I go there regularly and we do free, uh, classes on how to invest in real estate cuz it's really about trying to help
that community grow and become, you know, more profitable for them and their families. (···0.6s) So, you know, different
things that you might see, coupon books, uh, you know, it might be a magazine in your area for your community association,
that type of thing you never know (···0.8s) is that can be used on print (···0.6s) or you know, online.
We've got some sample ones. You can use free tools like PowerPoint, Canva to help design some marketing tools that you can
put up on your social media sites or in some of your brochures. Um, you know, (···0.9s) as you grow your business, both Carol
and I or Carol, Cheryl and I, uh, use, you know, virtual assistants that help us do some of this stuff as well.
And that's, you know, we'll talk a little bit further about that (···0.8s) as you can advertise for both. Um, one of the notes that I
had from a marketing class that I took a long time ago was to use a woman's name. And so it just happened my business
partner, I were both women. So we would put either, you know, call Shelly or call Carol in our ads. And it, for some reason
people tend to respond to women faster. Here's a sample of, you know, like a little PowerPoint thing that I put together on
stopping foreclosures that I could advertise on social media and, and some of the newspaper, uh, stuff that I do as well.
(···0.9s) And so there's a couple different samples (···0.6s) with, um, Facebook. Now Cheryl recently took a course on Facebook
marketing, which we're gonna go into a little bit more, but if you notice with these two (···0.6s) ads, they're very similar. The
one has, you know, my call contact information at the bottom, the other one doesn't.
Facebook doesn't necessarily like it so much when you're doing the business on Facebook and Cheryl will go into more details
and explain why, what their mentality is. So I use the other one, (···0.9s) this one (···0.6s) on like LinkedIn and other social
media, which is more prevalent to business and they're fine with me using the, the contact information. So we'll get into that in
a little more detail. Every, the social media sites always change their algorithms and how they do things and you just need to
kind of keep on top of that and kind of tweak that.
And at Pips path, uh, as a member you (···0.7s) get access to some of those tools that are available and we try to put up little
tips for you on social media, et cetera to help you. We've provided a couple of (···0.6s) pages here of sample ads (···0.7s) and I'm
not gonna go into all of those cuz there's, they're very similar but just to give you some ideas and tips, you can also Google
different things online and see what goes now Pip's path.
Favorite ad is can't make your payments. We can, if you can't buy your house in seven days, we'll take over your payments call
now. Ask for Shelly. (···0.9s) And then (···0.5s) one of the things that we have become much more focused on is making sure we
put the hashtags in there. So ABC Properties is, say for example my business wholesale because people go out looking for
wholesale deals.
You can use hashtag uh, real estate. Go on to Google and just Google top real estate hashtags for 2000 and whatever (···0.7s)
and see what comes up. So I hashtag my personal name. Cheryl hashtags her name all the time and one of the tips that she got
from our class was that the number one hashtag on the internet right now is love. So on all my stuff that I'm posting on social
media, I put love in there cuz people may not be interested in real estate when they're going looking for something they type in
hashtag love and they see my real estate stuff.
And then also add into your ads, follow us on whatever your key sites are that you're gonna be working on. And we're gonna go
into more about, uh, social media. And so don't forget to link your social media into your ads and if you have a website, put that
in there as well cuz you wanted to have people come to you.
And you know, with that, (···0.7s) instead of getting into more, I'm gonna hand that over to Cheryl who's gonna talk to you
about the internet and social media advertising and the course that she's been on recently. (···11.9s)
(···15.3s) Okay, welcome back. We're on chapter two on talking about evaluating your market. A (···1.0s) lot of people say, um,
that a rock in the road is an obstacle, but as a real estate investor, you'll find that that rock can become a stepping stone for you
instead of an obstacle.
We want you to start looking at your market differently and understanding your market and how to evaluate it. People are
always asking me, how do you find these deals? How do you know it's a deal? Well, that's what we're gonna be talking about is
how you find them (···0.6s) and, um, how you evaluate to know whether you've got something that would be a deal or not.
(···2.1s) So real estate market cycles, typically the, (···0.8s) the real estate market kind of goes up and down, ebbs and flows for
seven to 10 years.
Um, you'll see it kind of going up and going down. And we know this because the National Association of Realtors and whatnot
have been studying the market trends and all of this for over a hundred years. (···0.6s) So as an investor, it's really important
that we know what cycle we're in so that we can manage our portfolio and know whether we wanna buy or sell.
Um, and there's always opportunities for wholesale, no matter what type of market it is, but it's just important to understand
where we're at in the cycle (···0.5s) so we can adapt our strategies at any given time. (···1.9s) The real estate, uh, market cycle
(···0.7s) is a reflection of several factors. There's the fluctuating prices, vacancies and rentals, and of course supply and demand
(···0.7s) and the financial situation that (···0.7s) is going on at any given time in your area.
(···1.4s) So there's two different types of cycles. The first being physical cycle, are there vacancies, are there, is there
construction going on? Are the supply and demand? Is there, um, a lot of properties on the market or very little supply (···0.7s)
and that drives the price and the rents? The second type of, uh, cycle would be the business financial cycle that's going on.
Capital flow affects our prices right now. Um, our market has an increase in interest rates due to the Fed, so that definitely
affects the price and our market market cycle. I'm gonna talk about that a little bit more a minute. I would say everyone keeps
saying we're in a recession. Um, we do have a low supply of housing right now. Um, in some areas, I think, you know, this
typical area, this (···1.1s) not typical, but this is atypical.
This market right now is a little bit, everyone keeps saying it's crazy. I hear people saying We're in a recession, but I don't know
about you. I'm seeing construction going on. So typically in a recovery in phase one, when you're coming out of a recession, you
will have (···0.9s) lower vacancies (···0.6s) and uh, starting to see some (···0.6s) construction in the market, coming back with
more properties.
Then you get to the true sellers market when there's (···2.0s) people are buying, we are not having a lot of, um, vacancies, we're
not having too much construction going on, just enough that the sellers are kind of in the driver's seat and they're the ones
demanding the higher prices because there's more buyers than there are properties available. So then what starts happening is
everybody gets on board, right? And they start building and they put their house on the market so that then it winds up being
an oversupply or a hyper supply, and it turns into a buyer's market.
It's just like I always say, you know, the bananas in the grocery store, the first day they put 'em out there, they're nice and
greenish and haven't turned, you know, completely yellow, and they're getting high prices. What happens to the bananas after
a couple of days? They have 'em on the clearance bin. They're begging you to just take the bananas, right? They're very cheap
and um, there's an oversupply and the buyers aren't taking them so the price goes down.
So it's kind of like that with anything, you know, it's all about the supply and demand. So when you get a hyper supply of
properties, the um, buyers get in the driver's seat and they can ask for a lower price because there's too many sellers, um,
trying to sell and they have to lower their price to be the one that the buyer picks. So then when you get into a buyer's, um,
hyper supply and it's a buyer's market, guess what happens? That becomes (···0.6s) a time of recession when now, um, seller
(···1.0s) sellers can't sell and there isn't much construction going on.
So it just kind of goes up and down and they, like I said, I keep hearing on the news that we're supposed to be in a recession,
but I'm confused because I'm seeing construction. Uh, what do you, what do you make of it, Shelly? Um, I, I agree totally. Back
in 2008, 2009, we had a, a (···0.7s) really, uh, bad recession depression, right? Because property values went down so much.
So we're, thankfully we're not in that again, (···0.6s) but, uh, there's still a lot of activity even though the, um, interest rates are
up high and we have, you know, the cost of livings got up so much, there's still a lot of activity out there. Yeah. (···0.8s) And as a
wholesaler, I'm being careful, um, to make sure there's plenty of meat on the bone. And we say that meaning lots of space
between, you know, what we think the property would sell for and what you're buying it for.
Because if the prices are in fact going down in this heading towards recession, by the time you get it under contract and sell it,
it'll be worth less than maybe it is today within a 30 day time period if the prices are dropping. So it's not that you can't
wholesale, but I would just say this is the time that, um, to be more careful and make sure you really have a good margin. Um,
when it's a seller's market, you can probably get something with a smaller margin and because prices are on the way up, it's
gonna wind up being a bigger margin, um, in a short time for that end buyer.
And they're gonna make more money than they expect, which is good. You don't want them to, to make less money than they
expect cuz they, your, um, cash buyers that you wholesale to will not be real happy with you. So we want them to be happy and
be return clients, right? (···0.6s) A seller's market was basically the phase one and two, when the inventory is low and so prices
are higher because you have a lot of buyers, um, out there looking and very little to choose from.
So the sellers can ask a lot more money for their property. In the buyer's market, phases three and four, the inventory becomes
very high and so then you've got more properties available than you have buyers and the opposite happens. The prices come
down, that's when it's a good time to buy. When prices are down, it's kind of like we do the opposite of what everyone's doing.
If it's a buyer's market, that means all the sellers are trying to sell (···0.7s) and they're getting less (···0.8s) price because there's
too many sellers. Well that's when we as investors say, start buying at this low price time and the opposite in the seller's
market, right? That's a good time for us to hold onto it as the prices are on their way up so we can sell it when it hits a peak.
(···0.6s) So we learn how to make money at any time in a cycle. (···1.9s) So how do we evaluate, um, the market in general?
You, we look at the neighborhood as a classification and the properties, each individual property itself has a classification. So
first talking about the neighborhood, um, neighborhoods generally have, like I say, a 40 year lifespan. You'll see, um, what do
we mean by that? Well, the A properties A is for the, like an A in school. Um, the new growth, the high income, it's a great new
area and everybody wants to live there.
It's the new construction, right? And then what happens as maybe within five to 10 years, it's not the shiny new penny
anymore. There's other neighborhoods that are the brand new, nice new neighborhoods and maybe you can get into these,
um, as some of the people have moved on with different jobs and things and start to become for sale, the prices are gonna be
less for a 10 year old home than the brand new home in the same area. So then as a sea comes along, it's when that area has
actually been now maybe 20, um, to 30 years and it's declining.
This is the neighborhood now that has the more established trees. It was a great neighborhood that everybody wanted, but
now it's older. The families have raised their, um, kids there and they were moving on. Maybe the family's moving to a smaller
home and you can get in that neighborhood. It's still a very nice neighborhood, but it's starting to be a d declining if people
aren't taking care of it because now they've retired, they're on a budget.
And then a D neighborhood is when it's really (···0.7s) driving through an area that is has more vacants, you'll see boarded up
windows, doors, you know, it's really declining and it's a more of a low income area. (···1.1s) And then we call that like maybe
it's, you know, your, uh, your war zones where if there's a bad area in your town, every town has it where you don't wanna go

through at night, you don't wanna leave your car out there, un un locked that maybe there's drugs and um, you know, sales and
different things in the area.
That's your D neighborhood. (···0.6s) I always say if it's really bad it's an f Um, but there is no f i, just to make my point, when
people ask me what, what kind of house? Or I'll say, well that's an F neighborhood. If it's, if it's really bad, (···1.2s) there's a lot
of opportunity in those d low income level properties, um, because (···0.8s) half of them are rentals and if you can and you can
get something pretty cheap, it's pretty affordable.
Now they do need some work, um, but if you can pick them, you can pick 'em up a lot cheaper than say the B neighborhood.
Um, you know, I think it kind of makes sense that it's unlikely you're gonna do a wholesale on an a neighborhood cuz that's new
construction (···0.6s) and your contractors are selling stuff for top dollar on brand new construction. So we very unlikely really
to do a wholesale on an a neighborhood.
But B'S are good, C's are good, and D's are good. The, the negative side of the D neighborhood is, you know, that tends to be
more of a higher crime area cuz it's really lower income. Um, you might have a harder time managing those rentals cuz those
people tend to come and go more quickly. Maybe they skip out on rent. Um, I like to have my rentals with a little higher, um,
rent amount for like little higher income cuz those people tend to (···0.7s) stay there and take a little better care of the
property.
But there's, I have, um, friends that love doing wholesales and getting holds in the d neighborhoods. If you're, if you're
comfortable with that area, there's a lot of opportunity there. (···1.1s) You'll know these areas, um, because you'll, it's the area
in town that you'll know might not be as as safe as others. Um, some of the anchors, there'll be schools, churches, um, you
might see more pond stores, thrift shops, that kind of thing In these areas, (···1.6s) your strategy would be to either wholesale it
for a quick profit or hold it for a long-term rental.
(···1.0s) The c working class neighborhood, that is where the majority of the people are. There's still a good amount of rentals.
Um, but now you're at like 50 to 60% of the homes in there are, are property owners (···0.5s) and very little vacant because it's
um, an area that people wanna live.
Um, lower crime zone (···0.7s) and um, the areas that the homes are in demand, you'll anchors. There are schools, churches,
shopping centers. You'll have some more restaurants, um, little strip malls, you know, things like that. Um, not so much, um,
fancy. (···0.5s) You're not gonna find your a restaurants in these part of towns. You know, your, what do you call five star
restaurant, but um, a little better area.
It's the working class, which is where most of the people are, most of your buyers. (···0.6s) So the negative side to it is
everybody's looking for this. So there's um, a lot less inventory. (···1.5s) The prices will, will be higher than in the D
neighborhood and there's lots of competition for these areas. (···2.4s) Your middle income, your B neighborhoods, (···0.9s) like
we said, after the neighborhoods maybe 10 years or 10 to 15 years old.
Um, it's a very popular area. Lots of growth. (···0.6s) Few rentals, these are the neighborhoods you drive through. They might be
gated, you can tell everybody takes pride in ownership. There's a lot more owners. They're keeping their yards nice. There's
usually no vacancies in the neighborhood. You don't see a boarded up house in these kinds of neighborhoods. Um, there's
usually possibly some new construction going on still here and there.
Um, the negative side to it is there is still less inventory and it's gonna be a lot higher price and so there's not gonna be as much
equity. It's harder to find. These are the pretty homes. It's gonna be harder to find something in this area, but you can still find
them. And this is when the terms instead of all cash sometimes comes in. I've had um, folks that, um, you've heard us talk,
mention subject two, I don't know if anyone knows what a subject two is, but that's when you take over the payments for
someone's mortgage.
So I had a family that needed to move quickly. They got a job, they had already bought their new home and relocated. So now
they have two mortgages and that's not a fun thing. So they called my, we buy houses cash and wanted to know what I'd give
them for cash. Well the cash price on a $250,000 (···1.0s) home at the time, I'm like under 200 and their mortgage was for two
20 (···0.5s) and they needed some money to help in the relocation.
So I wound up giving them two 30 $10,000 (···1.4s) for them to help them move and get settled and buy things they needed in
the new place. (···0.8s) And (···0.5s) taking over the $220,000 (···1.4s) mortgage wouldn't necessarily always do that, but they
had the mortgage at a very low interest rate. They'd been paying it for like 10 years. So there was more equity going monthly
on that payment (···1.0s) and I had good cash flow so it made sense and you could also wholesale that deal to another investor.
But I'd just be careful on a wholesale, I mean, uh, on a subject to deal or seller finance that you know who you're wholesaling to
and you know that um, cash buyer is a experienced, seasoned investor and they're not going to miss payments because that
will give your business a bad reputation and you don't wanna do that when you've promised those people that those payments
will be made for them.
(···0.8s) We'll talk a little bit more about those kinds of deals later, but I just wanted to give you an example. (···1.4s) Okay, so
now the property itself (···0.6s) can be an A, B, C, or D. (···0.5s) So A properties are typically the brand new buildings. Um, they
have their new areas, there's very low vacancy. Um, lower cap rate. These again are the pretty neighborhoods, pretty houses.
So if it's a, if it's a newer home, if the home is getting to be 15 to 30 years old, that is your B property, um, has lower rent, a
lower deferred maintenance, it's a very desirable area.
Potentially you can increase your value and raise it up to a b plus or even compete with the a. If you make it all, if an investor
chooses to like update everything to make it compared to the new homes, (···2.6s) a C property would be ages 30 to 40 years
old.
So it could be a nice neighborhood like a B neighborhood, but the property itself is starting to get rundown and needs to be
rehab needs to be updated. (···0.6s) A d property is (···0.6s) and could be in a B or C neighborhood, but it's a D property because
the home is starting to decline. Um, the neighborhood is (···0.9s) more likely a C or D. Um, you could find a B but you have good
cash flow, you've got good good return on investment.
There's um, likely to be uh, a lower appreciation in these areas. So good opportunity. (···1.0s) I think the best thing the investors
are trying to do is you're looking for a C property that you can raise up to a bee in a B neighborhood. (···0.6s) Does that make
sense? You wanna get something that is in a nice neighborhood but it's in a it, the property itself is run down. That's what most
investors are looking for.
It's not to say we can't wholesale any type of property, but that's the most common is that you're looking to raise the value up
from a C to a B in a B neighborhood is very desirable. (···3.2s) And, (···0.8s) and so when you look at why do we wanna take a C
in a B neighborhood because your working class and is your C to B neighborhood represents 75 to 80% of all the buyers out
there. Um, most of us are live in check to check, most of us are working class people.
So if you wanna have the most buyers when you, for you, not for you cuz it's your end buyer, the investor, but you're thinking
of it in terms of what's good for that investor that you're trying to sell your contract to. They're gonna be saying, well I want the
maximum amount of buyers looking at my property. So they want C and B areas, right? So then you want c and B areas if that's
what they're looking for. (···0.7s) Middle income represents maybe 20% and then the high end stuff um, represents only 5% of
your market.
So yes, you could wholesale a high end property but you're only gonna have 5% of all the buyers out there or less are looking
for that high end. So I like to stay down in the the C level or the B level. (···3.1s) So what types of um, properties (···1.2s) are the
um, residential, your duplexes a single family home?
A duplex, A triplex means there's three or a four fourplex. You sometimes you hear 'em say quads. Those are (···0.8s) residential
type FA properties. And the pros in that is that they are very common, very stable. That's where people are living. There's a high
demand so there's plenty of inventory. Your rent, you wanna try to get a hundred dollars a door or more. Um, preferably you,
I've done them sometimes, you know, $75 a door but try to get like a hundred dollars or more in cashflow.
Um, they would be the properties that are more available easily for financing. They appreciate faster, they do rent easier, um,
and they're easier to fix and flip. So for me that's my bread and butter as I stay in the residential zone, I don't, not that there's
anything wrong with the commercial of others, but you have to know what you're good at, what you prefer and focus on it.
(···1.4s) The cons of dealing with the residential types of properties are that there's just the one source of income. Um, if it's
vacant, if a residential home is vacant, it's a hundred percent vacant. If your duplex has missing one side, you're only getting
half the money. So it definitely can be a problem there. Once it's vacant, you've got issues and need to get it fixed up and get it,
get a tenant in there.
Again, the repairs can definitely put a damper on the ability to rent in your cash flow. Um, how much repair it needs. The
management is a higher cost. If you have an apartment building, say for example a commercial, you can have a property
manager, they get one small amount of money for the whole building, but a property manager takes at least 10% that can be a
profit killer. If it's just a single family home or a triplex duplex, um, the multifamily can be harder to flip.
Um, if it's a single family home you can sell it a lot faster than looking for buyers for duplexes and triplexes. So just something to
be aware of. Um, mobile home (···0.9s) park, the, they have those lot fees, they can be very high and that can be a cash killer.
Um, even though I love mobile homes, I prefer them to have their own land. (···0.5s) I don't know about in your area but in
Florida the lot rent is like a low lot.
Rent would be 500 a month and you see it like eight and 900 a month. Well if you're renting it for even 1500, (···0.8s) you know,
half or more is going to lot rent, then it's probably not gonna have good cash flow. So I like it to have its own land. (···0.7s) So a
five unit or an an up is considered commercial, like an apartment building. You can see 'em with five units as as small as five
units, 10 units or up to hundreds of units. They will have very good strong cash flow.
You can have 80% vacant and still have it considered. That's considered a good rate and have good cash flow without um,
considered being too much vacancy with 80, um, with 20% vacant. (···0.6s) So your management cost is obviously a lot less and
it's easy to manage cuz all of your doors are all in one spot. You don't have to drive all over town to deal with your tenants.
(···1.6s) The commons on the other hand is commercial can take up to a year to sell, whereas single family home and duplex
triplex maybe 30 days.
But a commercial building they have to consider all of the (···1.8s) things that go into the management, the looking at the rent
rolls and looking at all the maintenance and all of these things involved in the commercial property that you don't have in
residential. And for your buyer to study that those sheets for months and do their due diligence only f to find out later that
something is a deal breaker.
It can be very disheartening. I've tried to do commercial and that's the reason why I backed out is the profit can be very big.
Um, but then if it falls apart, you've put a lot of time and effort into this property and your buyer walks for one of you know,
any significant reason, you're starting all over again. So that was a little tough for me and I stuck to residential. Um, lots of
different inspections are needed and it can be hard for your buyer to get financing (···2.4s) land.
I do like, uh, to hold onto a piece of land and then find a buyer for it for a little bit more. I (···1.0s) find those deals to be
wonderful. I've bought land, put it under contract for as low as 3000, sold it for 7,000, I mean 5,000, sold it for 10,000. I'll do
that all day. (···0.8s) If you can find people that have the property and they're just not using it and it's, you know, just paying
taxes every year and they're ready to just get rid of the property at a low price and you go, you have your developers and your
builders that are looking for land can be real good, easy wholesale deals.
(···0.6s) The cons though is sometimes you, I've put out those three $5,000 on land and then I'm holding it for a while and I can't
find the buyer until the prices start to come up. So you do usually have to have a little bit of money or if you're borrowing the
money to do that, um, you're gonna need it for a little longer to hold onto it. Um, so it could take up to a year or more to close.
Um, the buyer also wants a lot of information. They might wanna change the zoning and that takes a long time to go through
that process and it could be longer and take um, more difficult to get the financing. (···1.9s) So (···0.6s) Shelly and I compiled a
list for you guys after doing this for 10 plus years. We said we had learned the types of properties that your investors typically
want to avoid.
I didn't know this for the first few years when I was doing this and I would get these types of properties under contract and
then wonder why I couldn't wholesale 'em. So now right off the bat I'll tend to avoid a property that is functionally obsolete.
What is that? Well that's when you walk in a house and it's like wonky. You know, something's wrong with it. You have to go
through a bedroom to get to the kitchen and you go, why am I walking through this guy's bath bedroom and to get into a living
room or a kitchen?
And that's just not right. People don't want those types of homes. Something's wrong with the layout or something. So that's
what we mean. We mean by functionally obsolete homes that are in an absolute drug or war zone, what I call the F properties.
If it's a D property, it might have a little higher crime rate. Yes it might not be the best area, but I mean that's why I was saying I
call those war zones Fs, I avoid those people don't typically wanna get a property to fix and flip that's next to a crack house or
that was a crack house and now now the um, cops have busted it up and now the house is for sale.
I avoid those cuz investors tend to avoid those (···0.6s) if the bedrooms are too small, if the master bedroom is really small or
the other bedrooms because people these days get this really large furniture and they're looking around and they're going, I
can't fit even a bed and dresser in here, then you know, the investor on the end for you isn't gonna be able to sell that to
someone.
So that's why I had this great house under contract and I'm like, why isn't it selling? Cuz it had tiny bedrooms and my investors
knew that they would have a hard time selling it to their folks. So we avoided that. Um, I found that if a house didn't have a
garage or the garage was really small, (···1.0s) I had a really hard time selling it and so would my investor. So I tend to avoid
those.
If the house is on a busy road, if it's on a main road, if it's close to power lines, (···1.4s) if there's railroad tracks close by, if
there's an airport close by, if the house has had mold, yes you can fix it. But you do have to disclose if you've done mold
remediation. The seller knows that they did mold remediation and then they have to put that in their ad. This home had mold.
Well if you're a buyer, even though the house is now beautiful and it's been remodeled, (···0.6s) you're gonna, and you see that
it had mold, you're probably just gonna pick a home that didn't have mold, right?
So they tend to avoid those. If the house had fire damage, it's the same thing, you can fix it, but families are like, mm, let's pick
one that didn't have a flood or a fire or a sinkhole. Even though it's been fixed. There's all these things on the market to buy and
so they avoid them if it was a grow house or a meth lab in the house because people are concerned that, you know, some kind
of drug situation, some remnant residue is still gonna be there (···0.6s) and can't blame 'em.
So we avoid those. (···1.2s) Um, a few more to avoid. If you can't get title, I always get a clear title and title insurance to pass on
to my end buyer. (···1.8s) If you, um, have issues with title, I just either can get those issues resolved. That's why I have a real
estate attorney working on it for me or I'll pass.
Um, if the home is way too big and over improved for a neighborhood, if all the homes in the neighborhood are selling between
say 250 and 300,000 and now there's this home that has 4,000 square feet, it's a big two story home, it kind of sticks out like a
sore thumb. It's the beautiful home in the neighborhood. Well if everything is selling for say, let's just say a hundred dollars a
square foot (···0.6s) and the biggest home in the neighborhood is 2,800 square foot.
So it's selling at, you know, two 80 to 300,000, you take that same a hundred thousand and put it on the home, that's 4,000
square foot. (···0.8s) People think, well they should get four, 400,000 for that home. (···0.7s) But if everything's selling between
two 50 to three, why would somebody buy a home in that neighborhood for 400,000? Do you know what I mean? They could
go ahead and use that 400,000 and get a little smaller home in an a neighborhood or a much more higher end neighborhood is
what people tend to do.
So some sometimes the home is just too big or too over improved and you're not gonna get the money for it. Um, if it's too big
of a deal (···1.5s) sometimes um, you know, the deal looks great because it's a $2 million house (···0.7s) and you can get it for a
million dollars. Well guess what? (···0.7s) Try holding a million dollar loan for or having your money as a ca as your end buyer's
cash out for a year or more with a million dollars out and paying that interest or that interest he's not getting is not a good
place.
So sometimes I call that big deal, I you think you're gonna get a nice big check and you've want, you've got it under contract and
you can't get a buyer. Why can't I get a buyer? It's half price because the true investors know that holding that property for
over a year is not a good use of their money. Um, it's important to know any changes coming to the community. If you've got an
area that is gonna be widening the streets or they're putting in a casino or something's happening like that, it's your
responsibility to know (···0.6s) and that's gonna affect obviously the market value.
Let's talk about (···0.6s) determining the fair market value or the rv ARV stands for after repair value. (···0.6s) And this is really
the most important thing (···0.6s) in one of, if not the most important thing in wholesaling.
If you don't know what a property is actually worth, how do you know how much to offer and what's gonna be a deal or not?
Right Shelly? Right? (···1.0s) Totally. So how do you figure out what is the property worth? Well you can do that through many
different ways, you know, getting it appraised and talking to insurance companies. But we as real estate investors, we look at
comps, comparable sales and we want sales that are between three to six months, probably no older than that. And you wanna
make sure you're comparing apples to apples.
That's a big mistake that a lot of wholesalers make, um, is that they don't know the area and they're compo, they're comparing
a property that might be the same size and the same look and it's a three two, but remember how we talked about
neighborhoods, they're, they're in a b neighborhood and they're using their comps for a c or D neighborhood or the other way
around. So that's a problem. You wanna know the area. If you can't get the home for comps in the same neighborhood, then
you at least wanna be in a neighborhood that's (···0.6s) similar.
It could be with, it could be a mile away, but it's an a neighborhood and an a neighborhood or a B and a B and you want your
(···1.1s) size of the property, like the square footage, the number of bedrooms, number of bathrooms, all of that to be the
same. You want the size. If it, if it's not, it can't be exactly the same size, but within like 15%, maybe 20% difference. So if I've
got a property that is a comparable, um, that's 1500 square foot, I'm only gonna look at stuff that's maybe like 1300 square foot
up to like, you know, 1700 square foot so that I, it's not too much bigger or too much smaller.
(···0.9s) That's really important guys cuz I get wholesalers send me this stuff all the time and the comps are just trash. And do
you think that I want to deal with that wholesaler that's trying to sell me something? And you don't want to have that
reputation that your numbers aren't good and you don't know what you're doing because once you make the first impression
and you know you've got a cash buyer, it's either gonna be a good experience or not.
And that determines whether they're gonna be a future client of yours for many deals to come. So comps are very important.
(···2.5s) Okay? Um, so you need to know your market and the potential value of the property before you can option the
property to someone else. Um, you can get your comps from Zillow, you can ask a real estate agent.
I would have several agents on your team so you don't go to the same agent all the time and after they do a couple of times
they've done some comps for you, send them a gift card, send them 25 bucks for Starbucks, you know, on a gift card with a
thank you note. That'll go a long way (···0.6s) and you can start as you get more comfortable and more familiar, you know,
pooling the comps yourself, whether you do it from the county website, um, property appraiser or from zillow.com,
realtor.com, or even on p2p, there is a section where you can, um, pull the comps and it's pretty accurate.
I have to say. I, I use the P2P system to get my comps very often. (···0.7s) If you're not on P2P in, um, you don't know any
realtors, I would recommend, you know, you find some realtors to get on your team that you start working with. But there are
a few other websites out there that they do cost, uh, repro, prop stream, REI, Blackbook.
Um, honestly, like I said, I use p2p, I find it to be pretty accurate, but there are a few others out there as well. (···1.7s) So as we
talked about, go to the city planning meetings and know the market area, know the research that, what's going on from your
city planning department because um, as a wholesaler, um, I'll use the example where I live in Florida, there's a section that
was a (···0.6s) little underdeveloped, um, had a lot of land and I knew that they were talking about.
And when it got approved to put an Amazon warehouse for the whole country, a major Amazon warehouse in this area called
Marion Oaks, where I live in Florida and they also have now a Dollar Tree, uh, warehouse out there as well and another FedEx
distribution center. So what do you think with all those jobs was gonna be coming to that area, new homes and a lot of people
coming to, um, look for places to live.
So when I could get a wholesale deal there, I knew that (···0.6s) the other investors knew as well as I did that that was a hot
area and that was, um, an area to be looking for to get deals (···0.5s) and by land I was trying to collect some land and then sell
it to the investors and the developers as they wanted to, um, put in new homes in the area. So it's gonna be in your best
interest to keep, um, aware of what's going on in the area that you're working. (···2.4s) What kind of deals are typical that
you're gonna be assigning to your end buyer?
They like to do typically a fix and flip where they can put, if they're gonna put in all cash, typically they wanna get that cash back
with more with a profit. And so we call that a fix and flip. Um, they might wanna buy something with it will not need to have
quite as much of a discount if they can hold it for a rental or do a burr. I don't know if anyone's heard of a Burr technique, but
that's what it's called when you buy it, you rehab it, then you rent it and then you refinance it and then they repeat, they get
another home and do it again.
So they call that a bur. Um, lease options is another good thing to wholesale. Um, because you can find the investor that's
willing to buy the (···1.8s) property with a loan, they only have to put down 20% and then you find the buyer that almost
qualifies for a loan, but not quite who has some money to put down and within a couple years they would qualify.
So you're the middle man is the investor that puts that together (···0.7s) and that can be a nice little check for you in the middle.
You can take half or you can stay in the deal (···0.5s) and um, and get half of the profits, split it with your investor or just take
money up front as an assignment. (···0.7s) And then land development deals, um, new subdivisions, the infill type of deals that
Shelly was talking about, those are the most typical kinds of whole wholesale deals, although that's not all of them.
Those are your more typical. (···1.4s) So what we say we like to look for, yes, you can go on the mls. There certainly are deals
out there, there's a lot of competition, but we recommend you really focus on finding the FSBOs, which stands for for Sale by
Owner. (···1.2s) So that concludes this chapter and now we're going to move on to chapter three (···1.3s) and how to market
your business.
(···11.0s)
(···12.1s) Welcome back to the next chapter. This chapter we're gonna talk about the benefits of wholesale buying. So just so
you know, getting your name on the actual deed of the property is not your goal. Your goal is to find deals that make you
money. That makes sense. Let's try that. So, we talked about important rules. He, these are kinda like the top three most
important rules in real estate investing, and they applied the most to wholesale investing.
Number one is leaving something on the table for the next person. I need to make sure that I leave some equity, some money
potential in the deal, because otherwise, why would someone buy the deal? For me, I wanna make sure that it's, you know,
something that's gonna be good for them. Um, you make your money when you buy the property. (···0.8s) And the whole thing
about the systems that we teach at Pip's Path is all about wealth preservation.
Trying to give you some tools and learn from, like Cheryl and I and all the other trainers you're gonna meet, uh, through the
training here, that you know, it's all about wealth preservation. You wanna learn from the stuff that we've done so that we can,
you know, prevent you from, you know, making some of the same, uh, things, you know, happen and go wrong that we did as
we went through it. So it's all about to, when we're working with sellers and with other investors, (···0.5s) is about making it a
win-win, making sure (···0.5s) everybody has, uh, their needs met in this deal, whatever the transaction might be.
So we're really all about providing real estate solutions here as trainers. Uh, so what does that mean? (···0.6s) There's a quote
that came out a few years back from Donald Trump and, and Warren Buffett Be fearful when other people are greedy. Be
greedy when other people are fearful. So we do watch what goes on in the market. We know when things are starting to go
kind of maybe sideways with a lot of people, and we go in and try to get those opportunities, but we're not here.
Well, let's make it very clear. We're not here to teach you how to steal from other people. It's all about ethics and how we can
make it a win-win. So we have great opportunities as real estate investors. It's better to be prepared for an opportunity and not
have one, than to have an opportunity and not be prepared by Les Brown. (···0.7s) And that's very much fundamentally how,
you know, I think and that's how Cheryl thinks as well.
(···0.7s) So the, (···0.5s) the Warren Buffet is, is a very (···0.5s) knowledgeable person, very respected, and one of the quotes
that he has, the best investment you can make is investment in yourself. The more you learn, the more you're more you'll earn.
And even though you're taking this training right now, we always believe that you should be constantly, you know, sharpening
the saw, getting out there and finding out the most that you possibly can from business. (···1.0s) So the benefits of wholesale
(···1.0s) investing is that we provide as investors real estate solutions and investment opportunities.
So we provide solutions for sellers. We work with joint venture partners, other people's money as we talked about earlier, um,
to provide better than average returns on investments. (···0.8s) So we have an opportunity to take advantage of the market
even when the market's slow. There's still investors and homeowners that are out there with money who wanna capitalize on
opportunities.
And so it doesn't matter where you're in the cycle in real estate and the market, there's opportunities everywhere. And
wholesale is one of the best things to do for your whole investing career, no matter what you decide to do. Wholesaling is one
of those things that you can do forever. (···1.3s) So with wholesaling, what we do is really we control the property without
owning it. (···0.5s) We, you know, get that under control.
We have an opportunity to do something with it. (···0.5s) So we don't take title to the property. We don't as a result that we
don't need to get financing. We very little money is actually needed, uh, to get into this. A little bit of money from marketing.
Um, you don't need to have good credit (···0.5s) and you can never be too old, too young, too rich, too poor. Anybody can do
this. And there's something you can do for the rest of your investing career. It's an excellent way to get started. In real estate
investing, uh, we use creative.
Um, it's the main technique on how do we use to create, create deals and make some money. And especially when you first get
started, you don't have a whole lot of capital. It's a great way for you to build some capital to help you get into properties, right
Cheryl? I mean that's absolutely, that's how both of us kind of got started. And with wholesale kind of a, both an acquisition
strategy and an access strategy, how we can get into things. (···0.7s) So real estate investing is like a game. The success of the
game is played in your head, (···0.7s) you know, (···1.1s) between here, the best way to be successful is to get out of your own
way and really start focusing on your mindset.
You can do this, anybody can do this. If Cheryl and I can do it, you can do it. This is not rocket science. And so the other question
you need to ask yourself (···0.5s) is, (···0.7s) if I'm not gonna start now, then when am I gonna start? You? You signed up for this
course for a reason cuz you wanted to change something in your life.
And that's what this is all about. (···0.6s) So with wholesale buying, we work as investors to find properties that are like 30 to
60% below market value. And a lot of people go, oh my gosh, there's no properties out there. Well there are, we find them all
the time. They might be abandoned, vacant problem properties. Um, sometimes there are marginal areas or areas that are
developing or redeveloping, you know, an old neighborhood well of some people are coming in and really trying to bring up the
values and ripping down houses, building new ones.
(···0.8s) And so usually the properties we get to are, (···0.5s) you know, distressed. They need work. So there's low market
demand cuz your average buyer (···0.5s) on the, you know, MLS system is a homeowner wanting to move into house and not
have to do a whole lot of work. We look for the ones that require a lot of work so we can get in, buy 'em cheaper, force up the
value by fixing them up and selling them for a better value.
Uh, it's not really your, you don't need to get traditional financing. Uh, very rarely on a wholesaler, a fix and flip. I go get regular
financing. Uh, it's great opportunities for investors and you can make some money, uh, you know, as you move forward. So the
location of the wholesale properties (···1.0s) is important. Usually 30 years or older. Uh, usually declining areas or areas that are
being revitalized, as I mentioned, they usually need work.
Maybe the homeowners have been there for 30 years and now seniors and they wanna move on. They just didn't have a whole
lot of money to put into the properties. So we take it on as it is and fix it up. The types of wholesale properties that we're gonna
deal with, majority of the wholesale deals are done on single family homes (···0.6s) because that's the most inventory if you
think about real estate. Um, there you can also do it on multi-units, that would be two units plus, but you can also do it with
land.
And a lot of people don't realize that with that you could do a land deal. (···0.8s) So the whole object of this training that we
have for you is at the end of the training, you're going to take a look at your market with new eyes. We want you to see
opportunities that are there that you didn't know were there before. So (···0.5s) the motto is, (···0.7s) go ugly early. (···1.0s)
There is actually an organization (···0.8s) that used to have these huge (···0.5s) billboards and you probably have seen them.
Um, they sold franchises and how to do wholesale investing and they had these big billboards that would come along with
them. They got a, uh, discounter rate on them because of buying so many. And it would say, UUG buys ugly houses. Well that's
really what we wanna do. When I put my ads out, they say, we buy houses, people call me and they wanna know, well, what
kind of house do you buy? And I go, good, bad and ugly. The uglier the better because I wanna find those really ugly properties
that people walk into and go, oh my gosh, it really stinks.
And when, you know, if we walk into houses, it's got cat and dog urine and whatever in it and it's stinky and no one else will buy
it. You go, yes, that's the one I want, because that is the smell of money and that'll help me get into the deal and make some
money hopefully on that property. (···1.3s) So basically what we wanna do is we want to, as (···0.7s) Cheryl talked about in the
last uh, chapter, finding a property with a significant discount.
Uh, so you know, they've, it's been vacant for a while. There's been damage because of, you know, some weather, possibly
tenants had damaged it and they're just tired of either being a landlord or they just don't know what to do with the property.
Maybe they inherited or whatever the case might be. So what we wanna do then is work with them to get it under contract, uh,
initially between, you know, myself and the seller. (···0.6s) And then what I wanna do is find a new buyer who will take over my
contract for a fee.
(···0.5s) They will actually close on the deal. So what I'm doing here in this particular case is I'm not actually wholesaling the
property, I'm wholesaling the contract, the piece of paper that the prop, the property is on. And so we sell the contract to the
new buyer. The new buyer, you know, comes in, buys the property and pays us a fee for finding that deal because we went out
and did all the work to get it.
And then we're going to review that, make sure that their attorney has the property information. Both parties are going to be,
you know, involved. We're kind of the middle person dealing with the seller to make sure they're happy, still making sure the
buyer is good and make sure the deal gets closed as they go forward. (···0.8s) And so you can wholesale anything I wholesale
every day. I just don't wholesale real estate only.
You can wholesale all kinds of things. You can wholesale mortgages, which is called discount notes. You can wholesale, um,
currency, you can wholesale cars, businesses, you know, commodities like gold and diamonds, et cetera. So wholesale's a part
of, of (···0.6s) the world economy, which most people don't think about in that terms, but that's what basically you are, you're
going to be. (···0.8s) The also thing that we always talk about is when we're doing our coaching and training (···0.6s) is that you
wanna be starting off with one strategy, pick something, learn it really, really well.
But as you evolve your business, lots of different kinds of opportunities are gonna come into you. And you wanna focus then on
how can I build multiple streams of, of wealth or multiple streams of income. So (···0.7s) again, Warren Buffet says, never
depend on a single income, make investments to create a second source or a third or fourth or fifth.
And most wealthy people have, you know, up to seven or maybe more streams of wealth. So they have capital gains (···0.6s) on
their properties, (···0.5s) they also have rental properties, they have earned income, (···0.5s) they have, uh, royalty incomes. A
little bit more difficult to talk a little bit further. Resale dividend and interest income. (···1.0s) So (···1.0s) that combined with
what we talk about as kind of the money pyramid (···0.8s) is building different kinds of wealth in your portfolio.
(···0.6s) So one of the things that you're gonna wanna have is at the bottom of the pyramid, which is income properties, which
give you that residual passive income so that you have money coming in every month and you know what the money is pretty
much because based on your, your rents, (···0.9s) what you wanna do then is you wanna work above that pink line there that
says income properties.
Anything above that is where you buy and sell to create cash. That's where whole selling fits in. Lease options, fix and flip.
(···0.7s) Then you get into the more advanced strategies like land development and at the very top you have buy and selling
paper. So if you take a look on the left hand side, you have residual income, which is where you buy and hold crate wealth.
Below that pink line above there you have earned income, which are short term strategies.
Wholesale are real like (···0.6s) short term 30 days, maybe 60 days till close this at max lease options take a couple of years, fix
and flip probably like six months (···0.7s) at the very top. When you're doing, when you have enough income to support you and
your family, you have extra, then you might consider becoming a hard money lender where you're gonna sell mortgages,
people are gonna come to you and borrow money from you. That's portfolio income.
So now you have three different ways to make money and fit them in into those different SAT seven strategies. (···0.5s) So
when we talk about residual income, (···0.7s) that's where you have your rental income and capital income from, you know,
appreciation selling properties. You have earned income, which is transactional, like wholesale transactions. It's a one-time
thing. (···0.5s) It's, you know, active, what we call consider active income. You buy it, you sell it, or you get it under contract to
sell the contract and where you go and then you have resale properties from your fix and flips (···0.6s) under your portfolio
income.
You have capital income, which you're gonna take your capital and you're gonna, you know, invest it in, you know, um, selling
or providing loans, et cetera. (···0.6s) You might have royalty incomes. It's a little more difficult to do royalty incomes on um,
real estate, but it's usually, it's when you develop a system and you sell a system to somebody and then you get paid a residual
on doing that, you know that they, they pay every month or every quarter, whatever happens to be.
(···0.8s) Now you can also diversify and get into (···0.5s) other stocks, et cetera to get dividend income. (···0.6s) And of course
interest in income is when you are now the hard money lender lending money and they're paying you interest. So eventually
over time you're not probably gonna have all these to start with.
Uh, you wanna focus on something, become very good at it, build up some capital, and then start to look at what else can I do
to build my business and move it forward. (···0.6s) Okay. So when we're talking about wholesaling, (···0.7s) it's not, you can do it
with any kind of real estate, doesn't matter what it is, but it's not just the low end ugly houses in the hood that we're talking
about wholesaling, not just the hoses that need work. Those of course are our little cash cows and the sweet deals that we like
to get right Cheryl, right?
Absolutely. (···0.6s) But we can also find pretty houses in pretty neighborhoods to wholesale. I typ typically find those
properties through people that are going through financial crisis. They're about to go into foreclosure or you know, different
things. Divorce is a common one, Divorce is a common one. Cheryl said absolutely, there's many different reasons, (···1.2s) but
this is one that a lot of people don't think about and that is mobile homes, metal boxes that spit out money.
It's the most probably overlooked opportunity in real estate investing. And it can, you can use every strategy on it. You can, you
know, find out if they want, if they lease or whole own the land is really important. Now I have looked at several, um, mobile
home deals and my business partner and I actually have been looking at maybe building a mobile home park because her sister
owns one that her father had built.
So we have a lot of background, we just haven't found the right deal. But I know Cheryl, you do a lot of mobile homes and you
love them. Yeah, (···0.6s) it's funny because I used to absolutely hate mobile homes. I would call them little tornado missiles
because I'm in Florida (···0.6s) and it seems like the tornadoes always find the mobile home parks and I just thought, (···0.6s) I
don't wanna live in one so I don't wanna work with mobiles. And now it's my favorite thing in the world. I have had my biggest
profits when I wholesale and when I fix and flip mobiles.
Um, just a short story. One of my favorite deals that I still have cash flow on. Um, a man came to me that he wanted to move
and his mobile needed some work. It was older and he wanted 50,000. Well it was only worth maybe at the time, 60, 70,000
tops after it was fixed up. And so I needed to give him a lot less for cash, like 20 to 30,000 and he was insistent on getting
$50,000.
So (···0.5s) I offered him $500 a month for a hundred months, which is the 50,000. And he said that would be great cuz he gets
$500 income for eight years off of his mobile home. (···0.7s) And it's been several years and I have that property, I put 5,000
into fixing it up a bit. I've got it rented for 1500 a month. (···0.6s) So if you do the math, (···0.6s) I am getting almost a thousand
dollars a month cash flow off of that mobile home.
So I love mobile homes. (···1.6s) Yes. And um, over the years I've been a coach and a mentor for a long time and I've had a lot of
students that have come to me and even in some of the higher price markets, you can find mobile homes that are much more
affordable and you can sometimes find them for free. Yeah, right. Like people are just, um, you know, for example, I had a call,
you know, a couple years ago from a couple that were looking to, they had bought another mobile home in the same park and
they wanted to sell theirs (···0.6s) and they didn't want very much money for it.
And after we went back and forth at the end it was like, just take it over, just get it out from underneath me. But it was in a
community that I don't live in, but I had mentor students there, so I helped them get into the deal and they got basically got
into this mobile home for free. (···0.7s) And like Cheryl, they're, they're getting like 15 or $1,800 a month rent off of this thing.
So, you know, don't forget about mobile homes, it's, they really are potentially good opportunities. (···1.5s) Then of course the
other thing that we, you know, can get into wholesaling is multina buildings might take a little bit longer to go through the
wholesale deal. They tend to take a little bit longer to close, same with commercial, um, but also a great opportunity is in land.
Um, so in most cities across North America, (···0.6s) there is a movement to try to stop urban sprawl.
They wanna get, you know, higher density, um, rebuild a lot of old neighborhoods where they had large lots and you know,
small houses. So a lot of people come in and do what we call infill building. So it's basically they take an old home on a, you
know, big double lot, it rip down the house and they build two houses now instead of one that's an infill. (···0.6s) And so those
are extremely popular.
You'll find vacant lots stuck in the middle of a city cuz maybe, uh, a house had burnt down a number of years ago, the owners
kept it or they might have gone back to the city for taxes, whatever the case might be. So those are very popular. (···0.8s) If you
get to the point too, where you happen to have opportunity to get attractive land, let's say, you know, quarter section or
something of land, uh, you can also wholesale that in the city.
Sometimes there's areas that are being redeveloped. There might be, you know, three or four little houses all in one street on a
corner. (···0.6s) Well, I would work to get those four houses under contract and then call, put it together in one package called a
land assembly. And then I would sell that off to a builder who would build probably a little apartment building or a condo
building or something in that area. So there's so many ways to do deals, so many different opportunities in real estate, many
different kinds of real estate, uh, you know, potentials.
So we're just gonna touch on a few of those. You're probably gonna find all kinds of deals as you go through and build your
business yourself. (···1.5s) So as a wholesale investor, our bottom line is this quick profit. We wanna control it, we don't wanna
own it. We wanna obtain properties though for ourself when we get to the point we have capital in order to buy. After you get
your process systems in place for marketing, you'll find good deals for yourself.
And if you've, you know, say you get three or four deals in a month and you can't do them all, well keep the good ones for
yourself and sell off the rest. Uh, you don't have to be licensed. Uh, you can work flexible hours. Let's say you're working fulltime,
you can do this part-time on the side. Uh, you definitely wanna have a good power team, which is part of your network to
help you either find deals or sell deals. (···0.7s) And it's something you can do for the rest of your investing career. It's just
something you do forever. You do need to, you know, do some due diligence though.
You need to know the market. You need to know if this is a really good deal and we're gonna give you some tips and clues of
how to do that. We like to keep our purchase contracts or offer to purchase simple. We don't wanna, you know, put a whole
bunch of stuff in there to scare people off. We wanna make those deals attractive. (···1.1s) One of the things that you are going
to do different than you've done in the past, if you've bought and sold real estate yourself (···0.5s) is you're now gonna use and
or signs behind your name or your either your personal company name and the and or signs is one of the clues to give you an
opportunity to wholesale it.
Now, depending on your area, like where I live, um, the real estate board doesn't like and or assigns, but I can put an
assignment clause on my contract, no problem. And so it depends on where you are and uh, we typically say you have a new
last name and or her assigns is your new last name. Going forward, (···0.6s) you do need to develop a list of potential buyers
that you, as soon as you get something under contract, we wanna flip it out to them right away and say, Hey, is this something
of interest?
(···0.5s) We typically are gonna talk about assignment or double close, (···0.6s) but there's a couple of other strategies too that
we'll, we'll give you as we move forward to some of the chapters. Uh, we really highly recommend that you have a lawyer or a
title company, depends on the state that you're in. Some are are attorney states and some are title states. Like in Florida where
Cheryl lives, you can do, either you can do an attorney or a title.
She chooses to do an attorney because she's also a licensed real estate, uh, agent. So she wants to make sure she's protecting
herself, right Cheryl? Yeah, I have an attorney on everything I close just because I don't want someone to come back in the
future and say, Hey, you, um, have a real estate license, even though I disclosed that they can say, well, you know, you took
advantage, you knew more about the market than I did, or something like that.
So this way it just helps me sleep at night that I have my real estate attorney that if anything ever should come back, you know,
he's gonna be there to um, basically represent me if I had a problem. So, (···0.8s) Right, and if you, um, if you're uncertain in
your state, which is whether you're an attorney or a title state, you just have to Google it. There's tons of places and that you
can find that information. (···0.5s) So as you're getting into the deal too, now you've got something under contract, again, you
need to plan your exit, your first exit strategy is probably gonna be wholesale, but if you can't wholesale it and it's really an
attractive deal, then your second strategy is probably gonna be, can I find the money to get this together to keep it as a rental
property.
(···1.0s) So again, we always wanna have that extra strategy and you wanna always wanna have a backup plan. (···0.8s) So
(···0.6s) what I love about real estate investing is that I had been like a closet entrepreneur for years.
I've had little side businesses here and there, but this has allowed me to get out and really be who I really am as an
entrepreneur. So as an entrepreneur, you spend a few years of your life, like most people won't so that you can spend the rest
of your life, uh, like most people can't. And that's what you know, we work on, are building our portfolios and our business so
that we can be self-sufficient, self, you know, working for ourselves and have that passive income. (···1.3s) So just in summary
for this particular chapter, you know, as a wholesale investor, you don't need to have a whole lot of cash.
Um, capital gains, (···0.8s) you know, you're gonna have some capital gains because you're selling, you're making fees, you need
and it's all has to be tracked for taxes because this is a taxable income. Uh, you can usually close quicker cuz typically the buyer
that Cheryl and I would look for would be a cash buyer. So they have access to their other people's money or their own money
to come in and buy these deals.
You know, in a very short period of time, having can be done in any city or market. If you're in a smaller market, there may not
be as many deals, but you can still wholesale those too. There's always motivated sellers. Uh, you can buy and sell the property
as it is. You don't have to do any work to it. You can sell somebody else's deal and make money too. So when you first get
started, you maybe don't have any deals, you don't have the marketing system in place, but other people do.
And so we always recommend that you go to real estate investment clubs when you get there, you wanna look for other
wholesalers that you can network with and establish relationships with. If they have deals, (···0.7s) then I would say find out for
them if they need some help. If they do, then if you can find a buyer, will they pay you a portion, if not half of the wholesale
fee. So (···0.8s) we're gonna talk further about that and that's, you know, we want you to look for those opportunities.
Again, this can be any area, any condition of property. (···0.8s) You don't have to have good credit. It's relatively low risk to you.
Um, because I'm wholesale, I don't have to deal with the tenants and the toilets. Um, the buyers quite often, again, we have
cash buyers. They don't have to go through the qualifying process with the bank. Uh, you don't have to deal with the repairs.
Whoever's gonna take it over is gonna do that. I don't have to be licensed.
I'm either gonna sign it or double close it, whichever the strategy is. (···0.7s) And you may or may not already have a buyer lined
up. So we wanna be working towards Zach. So (···0.6s) as a real estate investor, networking is vital. Your network determines
your net worth. The more people you know, the more deals you're gonna do and the more money you're gonna make. And
that's, you know, why you're here. We want to, you know, change your life. You wanna have some extra money to help replace
your income or grow your income. So that's kind of in a nutshell.
(···0.5s) And we're going to, from here we're gonna talk about how do you evaluate your markets as you know that it's a good
deal in which the areas are that are the greatest potential. (···1.3s) We'll see you in the next chapter. (···12.0s)
(···9.7s) Hello everybody. Welcome to Pips Path Real Estate Training. We're gonna talk about wholesale and assignments,
(···0.6s) and we're taught by myself, Shelly Hagan, and my partner Cheryl Bedard Gems. So we are so glad to have you here. So
welcome everybody. Uh, I'd like to congratulate you all for taking this next step (···0.9s) in, (···0.6s) taking yourself to the next
level.
And we, um, we're just wanted to let you know that we're here for you, uh, us, Cheryl and myself, plus everybody at Pips Path
to help you be successful and moving forward with your new investing career. (···0.8s) And we just look forward to an
opportunity to work with you. Uh, just as a disclaimer, we are not accountants, we're not lawyers. We're gonna talk about
information that you should probably be reviewing with those professionals.
One of the things we talk about is to get together our power team. Two key members are an accountant and a lawyer. And so
we're going to give you information. The information is the most up to date we possibly can at this time. And again, you need to
review some of these things and we'll highlight that as we go through the training. (···0.9s) So why are we here? We're here for
you because successful people don't reach the goals alone. (···0.7s) We are here because we wanna help you move forward.
We had people, Cheryl and I, when we first got started, we had people that helped us, the trainers, coaches, the mentors that
we had, and that's what helped us become more successful moving forward. So our passion now is to help other people be
successful. (···0.6s) So you will get some information to help you as part of this. You'll get some information on the presentation
as you're going along. I would suggest you make lots of notes (···0.8s) and, um, we're gonna provide you with some handouts
and worksheets that can help you.

And you'll have, um, our emails as well as the Pips Path trainer at Pips Path to go to, to ask questions. We are here for you.
(···0.7s) So as I mentioned, Cheryl and myself are here to train you over the next couple of days. (···1.4s) And with that, I'm
gonna turn it over to Cheryl's gonna talk a little bit about, you know, how do we get here and what's our experience. (···1.7s) Hi
everybody, (···0.6s) I'm Cheryl.
(···0.6s) I worked as a psychologist before I went into real estate. I worked 15 years in a prison system, the Federal Bureau of
Prisons. And then went to the Department of Veterans Affairs. (···0.7s) I had always told the, the patients in the va, if you
weren't afraid, what would you do? And one day when I asked myself that same question, it was, I would leave the government
job and do my passion, which was real estate. So I started as a full-time real estate agent in 2007.
(···0.5s) And then in 2012 I moved into being a full-time real estate investor and primarily doing wholesale and assignments.
(···0.7s) Since that time, I've done hundreds of deals. I've done assignments, double closing, I've done fix and flips. I've done all
kinds of creative deals, lease options, subject to seller finance. I have some hold properties. Um, and I belong to several Rs
(···0.7s) and I've presented at some seminars such as the blueprint to wealth.
(···2.0s) So (···0.9s) this is not a get rich quick scheme. You've probably heard that a lot about real estate is a great way to make
money and make money fast. And it is going to take lots of hard work (···0.5s) and time. Don't, uh, think this is something gonna
happen overnight. (···0.6s) And in order to do that, you need to have, um, the motivation and what we call a big why to keep
you motivated and to keep you going when things look like they're not happening for you fast enough.
But believe me, you can do this. (···0.7s) And I'd like to share with you what my why has been. (···1.9s) These are my three kids,
(···0.8s) Sydney, Michael, and Xavier. And I'll tell you just a quick story about my daughter. When I was working, um, as a
realtor, I found out my daughter had 10 teeth that were actually missing. Uh, when the baby teeth were falling out, there were
no adult teeth coming in and the (···1.2s) the, uh, bill was somewhat over $75,000 that's gonna cost to do all the different
surgeries and building up her jawbone and implants and everything.
So I was like, how am I ever gonna pay for that? And wholesaling paid for that cuz the insurance did not. And that's my
daughter today with her beautiful teeth. I say she is a million dollar smile. (···2.0s) I also, um, was able with my husband's, uh,
career as well, but my wholesaling was a very big part of getting all three kids through college.
(···0.9s) And so we're very proud of them (···1.0s) and we were able to take, uh, lots of family vacations. I had more time and
the money to do the things we wanted to do. That's us in The Bahamas. And when we went to Canada for the Women's World
Cup soccer and just did lots of things. And so wholesaling gave me the freedom and the the time to do what I wanted to do with
my family and not just being a slave to a job.
(···3.1s) So my uh, uh, uh, story is a little bit different. I don't have children, um, but I used to work for the phone company and I
started this little, what I call my adventure in real estate investing with one of my good friends and, and, uh, coworkers from
the phone company, uh, Carol McConkey. And so we started back in 2001, uh, because we were going to be leaving our (···0.7s)
jobs, the company had (···0.6s) gone and decided that they were going to, um, (···0.9s) offer a severance package.
And so we took a look and went, you know, it's time to go. I'd actually been trying to leave my job for about 10 years and every
time I went to leave, and I'm sure some of you have gotten through the same experience, you know, when I found out a work
that I was thinking of leaving, they'd offered me more money and more better position and try to encourage me to stay there
as long as I could.
So I did end up staying there about, you know, 20 years. Um, and I had extensive experience. I ended up in a middle
management position, kinda looked around the company and went, you know, I don't really know where I wanna go from here.
I think I wanna go out. (···0.6s) And so when the severance opportunity came along, it was perfect for myself. And similar with
my, my business partner Carol.
So we decided, you know, we got some skills. Let's let's take a look at this real estate investing. She had had a rental property
before I'd been looking around for some rental properties. And so we decided just like yourselves to take some training in
education to help us accelerate our program and our business as fast as we could. And that certainly helped us. So we invested
in ourself (···0.5s) and moving forward, we had two models. The first one was fake it till you make it.
Because when you first get into this business or any business, you don't know everything. When you get phone calls, you just
take as much information as you can and you just tell people, you know, I'm gonna check with my partner and I'll get back to
you, whatever it needs to be. The second motto was, go big or Go home because we had two good paying jobs and overnight
we were out of, you know, out of work and we needed to get money as soon as possible so we could actually afford to live.
(···0.6s) So within the first year we just went, you know, let's do it.
We were so focused, we ended up acquiring 96 units (···0.8s) between single family homes, multi-units, and we did all of this
with like no money. We each had a couple of thousand dollars to put into, you know, startup costs, but we really didn't have a
whole lot. So we started off investing in Canada. I live in Calgary, Alberta, uh, but I originally started in Saskatchewan (···0.5s)
and that was where we were living at the time.
So we started there, invested in several properties in uh, at different provinces across the country. But right from the very
beginning we had an interest in investing in the US So we just focused on what can we do to get there. We were, um, successful
in getting inducted into the hall of fame for excellence in investing in February, 2002. (···0.5s) Then we started investing in the
us. We've invested in Texas, uh, Detroit, Michigan, Las Vegas, and mostly around the Phoenix area.
My business partner lives there. So to date I've done over 200 units in Canada, the United States, single family, my homes,
multi-units, commercial, little bit of land development, rent to owns are one of the things I do quite a bit. Fixed some sales,
sales discount note, private lending. Done a wide variety of different things. (···0.9s) And one of my passions, just like Cheryl, is
helping other people be successful. And so in about 2003, I started becoming a mentor and trainer (···0.6s) on real estate
investing.
And I've worked with people across the country and had, you know, great opportunities to meet a lot of really wonderful
people like yourself who are taking this training. And so we've been doing this in both Canada, United States for a long time. I
(···0.5s) also co-authored a book in 2015. It's on Kindle now. (···1.5s) But the reason that, you know, we all got into the real
estate investing is we wanted freedom.
We wanted to have an opportunity to have more control over our life. And I see real estate investing as an enabler. It enables
me to have a good income (···0.8s) and has opportunity for me to go off and do things that are important to me. Spend time
with family, you know, I love to golf, do different things. That's why we got into this. And I took a look around when I was
getting ready to leave the phone company, I thought, there's no way I was just born (···0.5s) to pay bills and die.
There was much more to it. So off we went and thought we would do something different. (···0.7s) So we're here this weekend,
uh, to talk to you about, uh, real estate investing and the forms of wholesale and assignments. So this is just a summary of what
we're gonna be talking about. I'm not gonna go into each one of those. You have them on your screen (···0.5s) and you'll see
that there's a lot of information we're gonna be covering with you during the sessions that we're talking about. And, um, you
know, we hope that you find it very beneficial.
(···1.3s) So when we first get started here, I wanna talk to you about the cashflow Quran quadrant. I don't know if any of you
have had an opportunity to read, uh, rich Dad Poor Dad Books by Robert Kiosaki, his old library. Um, that was one of the
fundamental books that I read very first when I got started and it just like made so much sense. There were so many aha
moments. (···0.7s) And then I read the Cashflow Quadrant book.
(···0.6s) And so this is what we, you know, kind of focus on here at Pip's Path. How do we get you to move from (···0.6s) the left
hand side of this quadrant over to the right hand side? How do we get you out of being an employee self-employed (···0.6s) to
being a business owner and investor? Cuz that's where the majority of the wealth is on the business owner, investor side of the
quadrant. (···0.7s) And there's where fewer people do this, most people, you know, like being (···0.5s) employed or have their
own self-employed job, (···0.6s) but you know, really we wanna be on the other side.
We wanna see you guys move over there as well. So this is where you get to the point where money starts to make you money.
And we'll talk about that not only here, but at some of the other classes at Pip's Path as you go forward. (···1.6s) So (···0.6s)
even though you've taken this as an online demand, we really recommend that you take some time, sit down and talk about,
you know, what is your why, why are you doing this?
And I want you to set some goals for yourself now. We have a few tools that can help you as you're going forward (···2.0s) and
we'll provide some of that information to you later on. (···1.2s) And we, um, with that we're gonna talk about (···0.6s) moving
on to roles of investing. So we unfortunately don't have a lot of time to sit and talk about the why. It's up to you to figure out
what is the important thing we've shared, what our why is (···0.6s) and uh, where we wanted to go.
And now we'll see what do need to do. (···1.1s) So throughout the course we're gonna talk about fundamental things in real
estate investing. And there's kinda like seven rules that we talk about here. The number one is making money in the buy,
adding value to the, to the project, to the property (···0.5s) to increase the value and possibly (···0.7s) the use of the property.
Uh, it's really all about making offers and marketing, marketing, marketing, marketing all the time. You wanna make sure too
though, that you're looking at this and going, okay, now that I've got a deal, what is my exit strategy for that deal? (···1.2s) What
do I plan to do with it? And we always, uh, wanna work with you to see that you have more than one. So you're gonna buy a
property and you're gonna do a fix and flip with it, and all of a sudden the market changes.
Well then now your second exit would be to hold it and rent it. And so turn it into a, you know, a different strategy. We like to
have at least two exit strategies for every deal that you're doing. (···0.9s) And when you're with this here, be embarrassed. We
always say when you put in an offer, the pro the price should be low enough that you're embarrassed for the price. If it's not
and they accept your offer, first thing, chances are you probably could have offered a little bit less and still got the deal.
(···0.8s) But we do also encourage that you always keep focused on being legal. Understand what the, you know, rules of the
game are and the legality of the things that you're doing so that you're not putting yourself in a position that could be harmful
to you and your business and your family. (···0.7s) And along with that comes of course as always, (···0.7s) one of the big things
at Pip's path is have integrity when you're dealing with people (···0.7s) and doing business, period is moving forward.
Alright, so, hey Cheryl, do you wanna talk about the, you know, benefits, the fundamental benefits of real estate? Sure. (···1.5s)
So, (···0.9s) you know, there's so many different types of investing, but the thing that I like about real estate investing is that
people always are gonna need a place to live. So real estate is always needed and there's so many multiple types. Um, you
know, from land vacant land development to commercial properties, residential properties, there's just, you know, a lot of
variety in real estate that you can do.
There's definitely a forced appreciation because we all know that, you know, as time goes on, things become, uh, the value of
the real estate obviously goes up. You can get cash flow from real estate investing, you use other people's money, opm, which
is awesome. And then of course leverage. So, and we're gonna talk about all these things a little bit more, so don't worry if you
don't, um, totally get it yet.
(···0.7s) But things that you can leverage would be your knowledge. You use that to make a creative deal. You're leveraging your
time, you're leveraging your money or other people's money. And also systems. Once you have a good uh, thing going, you
wanna create a system so that you can replicate it and your business can move on even if you are not there and you're on
vacation. (···2.3s) So what exactly is wholesaling?
Um, basically this is it. I mean we, the whole course in a nutshell right here guys, um, you have a seller that has, uh, a property
and they are motivated to sell that property. Now, um, it's like time or money. They probably know that if they took the time to
and, and put some money to fix their home up, they would probably, you know, put it on the market with a real estate agent
and take time. They would probably get a lot more for their house.
But a lot of people have situations that they need their money yesterday and they wanna cash out of the property. So we say
that they're a motivated seller. (···0.6s) And then here you come along as the wholesaler and you offer them a quick sale,
usually for cash or possibly terms, and we'll talk about that more later. But as the wholesaler, you come along and get it under
contract. Let's say you get the property under contract for 250,000. Then you go out and you find another investor that, what
we call the cash buyer or the end buyer and they're gonna step in and purchase your contract.
You're gonna assign your contract to the cash buyer. And so you're gonna do like a five or $10,000 (···0.6s) assignment fee. So
you're selling the contract, not the property you're selling for $10,000. (···0.6s) You're selling the contract to another investor
for two 50. So the difference from two 50 to (···1.0s) put 10 on top for yourself, your cash buyer pays two 60.
(···0.5s) And that's basically it, of course. Um, you know, there's a lot more involved in that to find those deals and find those
cash buyers and to know how to get a good deal. But, but that's basically it in summary, wholesaling is (···0.6s) finding a seller,
(···0.6s) getting it under contract, (···0.6s) selling your contract for an assignment fee to a cash buyer to another investor,
(···0.7s) you getting paid and then repeating that as often as possible.
(···0.8s) So, so basically as Cheryl's talking about, it's, it's a pretty simple process. It's just all a matter of getting the right
marketing in place, et cetera, to have things come in. So what we're going to be covering really in the training here is these
multiple steps. And, and that is how do we find the sellers and deals? (···0.7s) Then how do we find buyers who wanna buy
these deals that we're talking about?
And then how do we work with them to negotiate to get the deal, actually getting under contract, marketing it to the new
buyers, working with the buyers to get it closed. And of course the key is closing the deal and getting it paid cuz we wanna
make sure that we're making some money. (···0.6s) So the whole thing when you come to pip's Path is all about us teaching you
some basic systems of how to work your business. You're gonna take what we've taught you over these, this session and you're
gonna tweak it and make it whatever you need to be for you and your business, your family.
(···0.8s) So systems should be (···0.7s) designed around buyers, sellers, (···1.0s) you know, how do you get the money together?
Financing either through traditional financing, non-traditional joint venture partners and then systems in the middle that
support all those other systems. So it could be technology, you could be doing it on paper, whatever it happens to be, but it's all
a system.
It's a finding them the methodology to help you get focused, stale, organized, be more efficient as you're going through your
business, you should always be looking and say, what can we do different to make this a little more streamlined, make it a little
easier on ourself. And it, when you start to do that, you'll find that you're gonna build a lot more confidence in yourself as a real
estate investor to help you move forward. And it will also help you minimize your costs and your risks. You, the whole thing is,
how can I do deals faster?
How can I do more deals and how can I be more profitable or more efficient? (···0.5s) And as you start to grow your business,
the key is you're gonna need to bring on people to help you with, to support your system. Uh, cause we first get started usually
working in your system, not on your system. (···0.6s) So that means you're dealing all the day-to-day stuff. How can I bring
someone in here to help me grow my business so I can take a step back and focus on being, working on my business to bring in
more business?
So by having systems in place, it'll help you be more efficient to train new people to come into your business. I hope that makes
sense. Thank You. (···1.1s) So let's talk about setting goals. (···1.4s) We've used the acronym SMART as setting smart goals so
that you remember that goals need to be specific, measurable, attainable, relevant, and time bound.
(···0.9s) I really hope that you take the time to (···0.6s) sit down and write out your goals. What's your goal for your first year?
What's your goals? Maybe within five years we have handouts to help you do this, but if you fail to plan, you are planning to
fail. (···0.5s) If you don't have a goal in mind, you don't know where you're going. So it's really important, guys, please take the
time on your own outside of, um, you know, the course to sit and create your goals and use that worksheet, the smart goal
acronym to help you make them specific and set time limits so that you have something to know you're working towards.
(···1.3s) Great. So, and you know, as you're talking about Cheryl, that is all part (···0.6s) and parcel of building a good business
plan. Yeah. To help you become focused. So your goals need to be written down. And what I recommend, they should be,
(···0.7s) what is the foundation of building your business plan?
Everyone needs a business plan that's in a business. A lot of people are intimidated by that. Uh, we can provide you with a
template as well to help you with that. But that'll help you keep focused, help you move forward, and it will also make you and
your business much more respectable when you're going in looking for financing. If you got a business plan and show people
where you're gonna go. So your goals then build into that business plan for, you know, your long-term viability of your
company. Um, the purpose of the business plan is to identify, you know, excuse me, your opportunities, (···1.0s) where you
currently are and where do you wanna go.
It's kind of like a guide for all your business decision making as you move forward. (···0.6s) And, uh, we wanna make sure that
you, you know, (···0.7s) include that in your plans to move forward with your business. Also, part of that is to highlight who you
are. Now you're brand new real estate investors just like we were when we got started. So you don't know all of the things
about the business.
However, you all have skills and abilities that you're bringing with you from your previous life, whatever that is that you're
doing now. So you wanna highlight in your business plan a little kind of summary, resume of who you are and what you're
bringing to the table and why someone would wanna lend you money or work with you as a joint venture partner, whatever
happens to be. So we always, there's kind of a quote that in the industry that those who plan, who fail to plan, (···0.5s) plan to
fail.
So you don't wanna be failing, we want you to be successful. We wanna give you those tools to help you. (···0.5s) So (···0.6s)
we're gonna, uh, move on from here to the next chapter, which is all about the benefits of wholesaling and kind of how to
evaluate your market. So this is our, you know, this is how we're gonna get started and get you kicked off with your business.
We look forward to the next section. (···11.6s)

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